Podcasts about deadline funnel

Funnel Series #10Ever had a launch that didn't quite hit the mark? Sometimes other factors can throw things off, but that's where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client's ultimate goal: building a funnel that generates income around the clock.Of course, it's not entirely passive—my guest Gemma Bonham Carter (I call her the Funnel Queen) dives into the effort involved in setting up and maintaining a successful evergreen funnel. Gemma is a trusted expert helping entrepreneurs build lifestyle-first online course businesses for greater flexibility and balance. Since founding her company in 2017, she's grown it into a 7-figure business. Known for her expertise in online courses, email marketing, and AI, Gemma has guided over 15,000 students and hosts The Course Creator Show podcast and the AI Unlocked Summit.Listen to learn more about:How to evolve your messaging and product suite to keep your evergreen funnel running smoothlyGemma's Triple Threat method: combining evergreen funnels, forever funnels, and live launches The role of marketing assistants in supporting evergreen funnels, from copywriting to project managementHow to structure a funnel that feels authentic and not overly “salesy”The significance of using tools like Deadline Funnel to add urgency while maintaining transparency with your audienceGemma's advice on building trust with your audience and rewarding early buyersFrom testing and tracking to continuous optimization, there's always work to be done. Tune in to hear how Gemma explains the vital role marketing assistants can play in managing and refining these funnel systems behind the scenes.I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link.Links Mentioned in the Show:Episode 230: Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-KessieEpisode 228: How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle HarlanEpisode 227: How to Use Gated Content and Forms Strategically with Liz CoralliRecording/presentation tool: https://www.mmhmm.app/home Create and multistream live video: https://restream.io/ Connect with Gemma:Instagram: @gemma.bonhamcarterWebsite:

Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid offers. The good news - you're probably overthinking it! Read the full blog post here:  https://www.theunconventionalrd.com/free-vs-paid-content/ ◽️◽️◽️◽️◽️◽️ TIMESTAMPS: 00:00 - 01:50 - Intro 01:51 - 05:41 - Tip 1: Don't Worry 05:42 - 10:41 - Tip 2: Strategy 10:42 - 13:21 - Tip 3: Email 13:22 - 15:56 - Tip 4: Quality 15:57 - 18:24 - Tip 5: Progression 18:25 - 25:11 - Tip 6: Monetize 25:12 - 26:51 - Wrap Up Did you find this helpful?  SUBSCRIBE to my channel for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️

Hola a todas y bienvenidas a un nuevo episodio del podcast. La semana pasada os contaba todo lo bueno que habíamos tenido en Yo Emprendedora en 2023, tanto a nivel personal como profesional. Si escuchaste ese episodio sabrás que la regla “mucho foco y poco FOMO” fue clave, y sin duda es una de mis premisas para emprender sin volverme tururu. FOMO por cierto es Fear of missing out, es decir, el miedo de perderse algo. Y en el contexto de los negocios, se traslada a estar a lo tuyo, sin sentir esa necesidad, barra ansiedad de hacer otras cosas que, en teoría, funcionan muy bien y te podrían dar resultados. Y hoy… voy a cambiar la energía y te voy a hablar de lo que no nos funcionó tan bien en 2023. Y, de las conclusiones que me llevo de esos 12 intensos meses. Esas lecciones que te va regalando la vida cuando vas recorriendo el camino. Hoy te las voy a compartir para que, ojalá, te ayuden en tu propio camino.   Notas del Episodio: Herramienta mencionada “Deadline Funnel”  

If you've been on the fence about whether or not to start an email list, this video is your official sign to get started! No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes. It's truly never been more important. In this video, I'll cover what email lists are, how they work, and why they're such an effective marketing channel. You'll walk away from this chat with total clarity on why building an email list is super important and how it can make a huge impact on your online business.

Mastering Email Courses and Lead Magnets with Daniel BustamanteIn this insightful episode, we dive deep into the world of email courses and lead magnets with the Swiss army knife of email marketing, Daniel Bustamante. Daniel, who has been instrumental in the success of Ship 30 for 30, shares his expertise on creating effective email courses that not only educate but also convert subscribers into paying customers.Key Takeaways:Email Course as a Lead Magnet: Daniel explains why email courses are powerful tools for audience segmentation and conversion. Unlike traditional newsletters, email courses offer daily or periodic value, training subscribers to look forward to your emails.Creating Urgency and Segmentation: We discuss strategies for creating urgency in evergreen products using tools like Deadline Funnel, which sets personalized deadlines for each subscriber. Daniel also highlights the importance of segmentation surveys on thank you pages to personalize follow-up emails and increase conversion rates.Choosing the Right Content: The content of your email course should be strategically chosen to solve a problem that leads naturally to your paid offer. By providing a quick win related to the larger problem your paid product solves, you build trust and pave the way for a sale.Pricing and Sales Process: Daniel shares insights on pricing strategies for products sold through email courses. He suggests that products up to $2K can be sold without sales calls, but higher-priced offers may require more hands-on selling, like phone calls or personalized follow-ups.Funnel Breakdowns: Daniel introduces his new project, Funnel Breakdowns, where he analyzes successful creators' funnels, offering insights into what works and what could be improved.Personal Insights:As the host, I found Daniel's approach to email marketing refreshing and data-driven. His method of using segmentation to tailor the sales process is a game-changer for anyone looking to improve their email marketing strategy. The discussion on creating urgency and scarcity in digital products was particularly enlightening, as it's a common challenge for creators and marketers alike.Conclusion:Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on creating email courses that convert. Daniel Bustamante's expertise is a valuable resource for anyone looking to up their email marketing game and drive more sales through lead magnets.Remember to check out Daniel's new newsletter, Funnel Breakdowns, for more in-depth analysis and tips on email marketing funnels.

KOSTENLOS: In 3 Schritten zur profitablen Onlinekurs-Idee → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.sebastianfiddicke.de/passion⁠⁠⁠⁠⁠⁠⁠⁠⁠ TERMIN BUCHEN: Lass uns sprechen → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://terminbuchung.as.me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ___________ In dieser Folge des Podcasts "Mehr Kunden für dein Online Business" dreht sich alles um ein mächtiges Marketing-Tool, das deinen Umsatz steigern und die Verkaufsabschlüsse deiner Onlinekurse deutlich verbessern kann: Deadline Funnel. Was ist Deadline Funnel und wie funktioniert es? Sebastian Fiddicke erklärt dir, wie du mit diesem einzigartigen Instrument zeitlich begrenzte Angebote für deine Onlinekurse erstellen kannst und warum es so wirkungsvoll ist. Der virtuelle Countdown-Timer setzt jedem potenziellen Kunden eine individuelle Frist, innerhalb derer er das Angebot wahrnehmen muss. Erfahre, wie der Countdown-Effekt eine gewisse Dringlichkeit bei den Kunden erzeugt und sie dazu motiviert, schneller eine Kaufentscheidung zu treffen, um den besten Preis zu erhalten. Wir zeigen dir auch, wie Deadline Funnel unschlüssige Interessenten in zahlende Kunden verwandeln kann, indem es sie dazu ermutigt, sofort zu handeln, anstatt den Kauf aufzuschieben. Aber ist das Ganze fair? Natürlich! Deadline Funnel ist darauf ausgerichtet, jedem eine faire Chance zu geben, von einem zeitlich begrenzten Angebot zu profitieren. Jeder Timer ist eindeutig mit einer IP-Adresse und einem Cookie verknüpft, sodass ein potenzieller Kunde das Angebot nicht einfach umgehen kann. Doch Vorsicht: Sebastian Fiddicke erklärt auch, wann ein Deadline-Funnel am besten eingesetzt werden sollte und wann nicht, um das Vertrauen deiner Kunden nicht zu gefährden. Wenn du mehr über die Effektivität deiner Marketingkampagnen erfahren möchtest, dann ist diese Folge genau richtig für dich! Hast du Interesse an einem Beratungsgespräch für die Auto-Launch-Masterclass am 15.08.2023? Buche jetzt deinen Termin unter terminbuchung.as.me und erfahre, wie du Deadline Funnel optimal in deine Marketingstrategie einbinden kannst. Vergiss nicht, unseren Podcast zu abonnieren, um keine weiteren spannenden Folgen zu verpassen. Vielen Dank fürs Zuhören, und bis zum nächsten Mal! _____ Am 15.08.2023 startet die nächste Runde zur Auto-Launch-Masterclass. Vereinbare ein kostenloses Erstgespräch, wenn du dabei sein möchtest: ⁠⁠www.terminbuchung.as.me

In today's episode, we dive deep into innovative ways to test and market your online course, with our guest and digital marketing maven, Anna Konchar.Show highlights: Anna's Journey - Anna opens up about her journey from dreaming of a corporate career, to realizing that it wasn't her true passion, and finally finding success with online courses and memberships. Innovative Market Testing - Anna explains her innovative approach to market testing using small-budget Facebook and Instagram ads, providing actionable advice for aspiring course creators.Challenges of Scaling - We explore the difficulties course creators face when trying to scale their businesses, including marketing to both warm and cold audiences.Creating Authentic Urgency: Anna and Gemma delve into the importance of creating authentic urgency in sales. They talk about their use of Deadline Funnel to ensure that this sense of urgency is genuine.Understanding Open and Closed Enrollment: Anna unravels the concept of open and closed enrollment. She discusses its potential benefits but warns that it may be confusing to those outside of the industry.Balancing Limited Number of Spots and Evergreen Funnels: Anna highlights the difficulties of implementing the limited number of spots strategy in evergreen funnels. The Power and Pitfalls of Discounting: The conversation shifts to the strategy of discounting. Anna talks about her personal experience, discussing how it works effectively for her but is not without its challenges.Influences from Giant Retailers: Gemma and Anna explore how strategies from large retailers can be adopted into online businesses. They encourage listeners to look beyond their industry for inspiration and innovative strategies.Tune in next week for more insights to help you create, launch, and scale your online course. **Connect with Anna Kochar:**- Website: www.annakonchar.com- Podcast: Your Million Dollar Side Hustle- Listen to Gemma's interview on Anna's podcast here: https://www.annakonchar.com/2023/07/using-ai-to-create-content-for-your-online-business-with-gemma-bonham-carter/ ---Want more? Check out our popular programs: https://gemmabonhamcarter.com/programsFree Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/---Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.Thanks for your support, and I can't wait for you to listen!---Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672Are you on my email list? It's where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! Support the show

Copywriting & Live Launches Live Launches are like catnip to Gio Marcus. We thought it would be fun for Gio to geek out on Live Launches on her return visit to The Next 100 Days Podcast. The previous podcast was: Episode 289 - crikey it's been 2 years! Podcast Summary Graham, Kevin, and Gio discussed the concept of live launches and how they can be used to generate excitement and interaction with an audience. They also touched on the possibility of turning a live launch into an evergreen model for continued promotion. Gio, Graham, and Kevin discussed various topics including driving traffic to a website, engaging with participants before an event, the use of AI in copywriting, the potential of NFTs as alternative investments, and the benefits of real-time feedback during live launches. They also mentioned the consideration of using Deadline Funnel for creating urgency in sales. Copywriting is so important for Live Launches Gio, Graham, and Kevin discussed the effectiveness of creating genuine urgency and scarcity in marketing techniques. They also highlighted the importance of understanding the value proposition and big picture mission in order to create successful live launches. Gio, Graham, and Kevin discussed various topics including the power of brands like Apple, the changing landscape of San Francisco, the challenges of writing effective copy, and the importance of gathering sufficient information for writing. We love our West Coast Audience!! Graham, Gio, and Kevin discussed Gio's expertise in writing copy for high-ticket items and the importance of understanding the unique selling proposition of a product. They also considered the idea of doing a live launch and targeting the West Coast of America for marketing purposes. Another important issue was understanding the target audience and the need for effective copywriting. They also highlighted the value of bringing in an outside perspective to avoid jargon and connect with potential customers on a deeper level. Gio, Kevin, and Graham had a conversation about live launches and the power of good copy. They discussed their experiences and the learning opportunities that come with organising events and creating content. Clips from the Podcast What is a Live Launch? http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-What-is-a-Live-Launch.mp4 Graham mentioned Bailey Richert who offers the VIRTUAL SUMMIT SCHOOL training. Click the image: High Ticket Live Launch http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Top-League-Copywriter.mp4   Artificial Intelligence http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-AI-Prompts.mp4 Dial in the clients you want! http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Dialled-In-Clients.mp4 Why We and Gio's Clients Love Her http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Why-Clients-Love-Her.mp4 The Biggest Selling Point for a LIVE LAUNCH http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Super-benefits-of-Live-Launches.mp4 Blank Sheet of Paper http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Blank-Sheet-of-Paper.mp4   Contact Gio Marcus   Testimonial For The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-v2-Testimonial.mp4   The Next 100 Days co-hosts… Graham Arrowsmith Graham founded Finely Fettled to help marketers who want to market to affluent and high-net-worth customers.  He is now Host of The 2023 Alternative Investment Summit, featuring 22 providers of alternative investments. You can attend the summit for free. Get the All Access Pass to Register here: https://www.thealternativeinvestmentsummit.co.uk Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to gr...

Do you want to save time and increase efficiency in your small business? Are you tired of tedious and inefficient processes? Look no further! I have the solution to help you streamline and optimize your operations using powerful tools and strategies. Say goodbye to wasted time and resources and hello to increased productivity and profitability. Let me show you how to streamline and optimize your business processes like a pro!In this episode, you will be able to:Unravel the secret behind Asana, Metrical, and Canva for effectively running your business.Identify other indispensable resources to elevate your email marketing and landing pages.Master the art of podcasting with Buzzsprout, Calendly, and Riverside FM.Grasp the importance of investing time in result-driven tasks.Understand how implementing powerful tools and systems can propel your small business toward growth.Here are links to the websites of the tools that I use. Please note that some of these are affiliate links, but many are not. Enjoy:Check out Asana for task management and team collaboration.Save money with Metricool for social media scheduling and custom-branded metrics.Use Canva for easy and affordable graphic design.Consider Constant Contact or ConvertKit for reliable email marketing.Grow your email list with OptinMonster's pop-up tools.Use Buzzsprout for simple podcast hosting.Schedule guests easily with Calendly.Record high-quality podcasts with Riverside.fm.Edit audio files with Audacity for a professional finish.Find guest spots and guests with Podmatch.Build a flexible website with WordPress.Create online courses with Kajabi and its mobile app.Design attractive landing pages with Leadpages or Optimize Press.Map out your sales funnel with Funnelytics or create urgency with Deadline Funnel.Use AI tools like Chat GPT, Capshow, and Descript for content creation, Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Urgency sells. But nothing turns people off like fake urgency (y'know, like those furniture stores that've been “going out of business” for the last 20 years). So how can you get folks to “buy now” without sounding full of it? The answer: deadline funnels. Deadline funnels are an automated way to create individualized timed special […] The post MBA2249 How to Sell More Products Passively with a Deadline Funnel appeared first on The $100 MBA.

Urgency sells. But nothing turns people off like fake urgency (y'know, like those furniture stores that've been “going out of business” for the last 20 years). So how can you get folks to “buy now” without sounding full of it? The answer: deadline funnels. Deadline funnels are an automated way to create individualized timed special […] The post MBA2249 How Sell More Products Passively with a Deadline Funnel appeared first on The $100 MBA.

Brittany Bruce went from school teacher, to stay-at-home mom, to 6-figure photographer, to 7-figure course create, to retiring to the beach all in the matter of a few years. Listen in to hear her story.DEADLINE FUNNEL offer: Get 30 days free: https://deadlinefunnel.com/ocg

What is a brand? It's not your logo, fonts, or colors. It's your vibe and energy that's uniquely YOU! Let's learn more about the 4 Pillars of Building Your Brand to Grow Your VisibilityVISIBILITY - When it comes to being a brand, you have to have the mindset that it's okay for you to show up and be seen. You don't want to hide behind your logo or website. People crave connection. Understand that it's important for you to show people and create connections exactly as you are. You are exactly where you need to be to add value to the world. Jack recognizes that there's a lot of internal work to do in order to reach that external goal. A lot of times it's getting over whatever insecurities we have. You have a message to share to the world and people need to hear that message.Listen to the episode for all of the brand pillars or read more here.Watch the whole interview on YouTube here.And check out Deadline Funnel for more information.Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

"You don't want your launches to be the only way in which you acquire clients. A lot of us start that way, that's normal. But eventually you're going to get to a phase where you're thinking ok, launches are getting a little bit tiring, so you can't imagine doing more and more. And so, that's why this strategy of building evergreen, and also doing launches is the best way to take things to a whole other level, where you can bring in clients 365 days out of the year." Jack Born is the founder of Deadline Funnel, a tool that makes it easy to increase conversions and generate more sales with authentic evergreen marketing. After quitting his job in 2001, Jack has been building software that helps make life easier for Entrepreneurs.  Sign up for a free trial of Deadline Funnel here!  Connect with me on Twitter @carolinamillan and tell me what you thought about the interview! Make sure you leave a 5-star review on Apple Podcasts and go listen to another episode! 

Have you ever wondered, how do you create urgency in evergreen sales funnels? We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate. But how do you do this ethically and in alignment with your values? In this episode, I'll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics. Links mentioned in this episode: ✅ Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your free planner here. ✅ If you're interested in creating & optimizing an evergreen sales funnel so you can sell your digital products and programs on autopilot, learn more about our Digital Product Accelerator program here. ✅ We recommend and use Deadline Funnel in our evergreen sales funnels. Grab your free trial here. (affiliate link) ➡️ Episode show notes: https://destinicopp.com/podcast/115 --- Send in a voice message: https://anchor.fm/destini-copp/message Support this podcast: https://anchor.fm/destini-copp/support

We've been talking a lot lately about the importance of having a lead magnet to build our podcasting business.  This week we are going to talk about how to start converting more of those leads into paying customers! Check out episode 258 of Podcasting Business School as I chat with Jack Born from Deadline Funnel. Topics discussed: Why deadlines work when it comes to making sales. Jack's definition of authentic evergreen marketing. What types of pricing and offers are working with a Deadline Funnel.  Tips for podcasters that want to convert leads into paying customers. https://deadlinefunnel.com ***** Ready to grow your show? Download your FREE Podcast Growth Scorecard:   https://www.podcastingbusiness.school/scorecard

On this week's edition of the On Iowa Politics Podcast: filing deadline, funnel week at the Capitol, and Covid march madness. On Iowa Politics is a weekly news and analysis podcast that aims to re-create the kinds of conversations that happen when you get political reporters from across Iowa together after the day's deadlines have been met. This week's show is hosted by The Gazette's James Lynch and features The Gazette's Des Moines Bureau Chief Erin Murphy, Jared McNett of the Sioux City Journal, Gazette Opinion Editor Todd Dorman, and the final appearance of Amie Rivers of the Waterloo-Cedar Falls Courier. The show was produced by Stephen M. Colbert, and the music heard on the podcast is courtesy of Iowa bands Copperhead and Imperfekt. Support for this podcast was provided by New Pioneer Food Co-op. Celebrating 50 years as Eastern Iowa's source for locally and responsibly sourced groceries with stores in Iowa City, Coralville, and Cedar Rapids; and online through Co-op Cart at newpi.coop.

Make a 6 figure coaching business with a micro niche, tiny lists, and high ticket offers. You do not need big following to reach 6 figures as a coach! Download a PDF guide here. I help coaches work less and reach 6 figures with a micro niche, tiny lists, and high ticket offers. Do you think that you have to have big following and many clients to reach 6 figures, and keep working day after day? No, that does not have to be true. It is possible for you to reach 6 figures with very small following, small email lists, and a small niche. When you do that, you can charge very high and create coaching programs that are above $10k. Then, you will have time for doing other things and enjoying life. I built an American English pronunciation coaching business and I reached multiple 6 figures with small lists of 250, a micro niche, and $10k plus coaching offers. And I do clients' work for 10 hours a week, and I have time for growing my business, creating free content, going to the beach, and studying in different courses. If this is your goal as a coach, you are in the right place. In this episode, I shared my recent changes in my business. I did not like the pressure to find new clients when I launched my group coaching 4 times a year. Instead, I started focusing on passive and recurring evergreen incomes. I improved my evergreen webinar email funnel that I set up 12 months ago. I connected Kajabi with Deadline Funnel. It was working fine, but as I improved it, it became better. The conversion rate is about 20%. I am sharing more tips in the episode. I use Kajabi to run my businesses. You can see how I built my course and landing page here: If you sign up for Kajabi with me, I will send you a Kajabi guide! #tinylist #highticketoffer #microniche #nichedown #doubleit #coachingbusiness

Have you ever been sent an email or read a social media caption that totally just rubbed you the wrong way? "Does this lady think really I'm going to fall for her slimy sales technique?" I've had that thought more than once.That's why I wanted to bring today's guest on to talk about authentic marketing with your content. Jack Born, the founder of Deadline Funnel, knows firsthand just how important it is to keep your customer's trust. In today's episode, we talked about the basic principles of selling, why customer testimonials are valuable, and how to create urgency in your marketing -- authentically! -- that can be a gamechanger for your evergreen products.If you create digital products (or want to someday), this episode is for you!Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Join me for this exciting solo episode on just how I made my largest month of revenue to date! December 2021 I brought in $290K from my online courses!!! In this podcast episode, I talk about the most common questions I receive - what tools I use, how much I pay in taxes, if sharing my income publicly has impacted my personal relationships and more! *Please note this was a YouTube video converted to a podcast, so please excuse the audio quality at moments -- but I am so excited for you to hear this! As always, thank you so much for tuning in to the Wealthy, Worthy and WILD podcast! Let me know how you liked the podcast and if this episode was helpful to you, make sure to screenshot this episode and tag me (@rebellenutrition) so I can repost! Lastly, come say ‘hey'! at Rebellenutrition.com | Instagram.com/rebellenutrition P.S. - Join my free masterclass on making passive income with your own online course! See you there! https://rebellenutrition.lpages.co/1121/ Links Teachable - https://teachable.com/ ConvertKit - https://app.convertkit.com/users/signup?plan=AffiliateTrial&lmref=xK7FEw Leadpages - https://www.leadpages.com/ Deadline Funnel - https://www.deadlinefunnel.com/ EverWebinar - https://home.everwebinar.com/ --- Send in a voice message: https://anchor.fm/rebellenutrition/message

Since wrapping up my launch for The Poddy People™ Co-Op, I thought I'd share with you some of my favorite tools I used in this recent launch. The one I'm highlighting today is Deadline Funnel. You can learn more about it and snag your free trial here: http://krystalproffitt.com/deadlineBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Hello friends, I hope your week is off to a great start! This podcast episode is going to be short and sweet and was inspired by the conversion I shared with Jack Born from Deadline Funnel a few weeks ago on the show. Today, I'm diving into how you can find your ‘quick win' - how you can get yourself into action, and continually take steps to move forward without getting caught in the cycle of overthinking or overwhelm. Regardless of where you're at in your online business journey or in your life, the goal of this episode is to teach you how you can get out of your own way and really find that quick win in that moment to help move you forward to that long term goal. I define a quick win as something that gets you closer to your final destination or your goal. And while it's typically very simple, it's not necessarily the immediate default action step. Really what stops us from finding our quick win, or achieving our goals, is that our primitive brain loves to overcomplicate some of the things that are very simple. Also, we've been conditioned that success ‘should' be difficult.Our primitive brain is designed to protect us and to overthink. Stalling out is one of the things that it can do in the event that it wants to protect us and really what I know to be true is that our primitive brain really wants to know all of the steps in order for you to even get started. This is something that I've had to personally work through and coach myself on, and took time for me to build, knowing that it's totally okay to not know every single step. Actually, not knowing every single step is an indication that I can take one step forward because I know that if I am taking one step forward, then steps two, three, four, and five will unveil themselves because I took that first step. I want you to find one thing you can do to move that needle forward. Whether it's something as simple as signing up for a free webinar and actually attending live or using your network to reach out to an ‘expert' in the field you're interested in. Then, let the next steps unveil themselves.Taking these small steps allows you to feel light about your movement, rather than heavy and constricted.“Think about your quick win and get into action. Release the ‘how' by not trying to overthink your way through it.”Until next time, keep doing it your way! Insights:“I define a quick win as something that gets you closer to your final destination or your goal.““Stalling out is one of the things that it can do in the event that it wants to protect us and really what I know to be true is that our primitive brain really wants to know all of the steps in order for you to even get started.”“Think about your quick win and get into action. Release the ‘how' by not trying to overthink your way through it.” Resources:Listen to Episode 470: How to Create Urgency with Your Offers with Jack from Deadline Funnel

Hello, hello my beautiful She Did It Her Way listeners. Welcome back to another podcast episode. Today I have a treat for you; today I am welcoming the very first male voice to the podcast! Please help me welcome Jack Born, of Deadline Funnel. Deadline Funnel is a software tool we use at She Did It Her Way and has provided so much value to our business and can help you to automate certain aspects of your own business, generate more leads, increase your revenue, and ultimately grow and scale your business.Like so many others, Jack got his start working in corporate America and after several years of working in a few different jobs and positions, he finally came to the conclusion that it just wasn't for him. After quitting his job on a whim, he quickly realized he needed to figure out his next move, fast. “It's the entrepreneurial version of jumping out of the top of the penthouse window and trying to build a plane on the way down before you hit pavement.”He had an idea for a platform that he wanted to build with something he had experience with which was helping to bring together travel nurses and healthcare workers. With his previous experience in recruiting health care workers this was a familiar space for him, and a need he knew existed. He created this virtual job board, while learning how to build his own website (this was circa 2002). He built what he now calls “the ugliest website you've ever seen” and it was off and running. When he was one year in, his wife came to him and told him it was time to decide whether it was worth continuously working various side jobs to keep the business going, or if it was time to go all-in on the business. He decided it was time to go all-in and gave himself a deadline. He made an announcement, launching, without really fully knowing what his ‘plan' was going to look like. After sending out email after email, he turned the volume all the way up on the final day, reminding people of the value and the deadline. It took off. “People can be leaning into your message, they can love your product, or your service; and they're eventually going to buy or they're thinking about buying, but they're just procrastinating. They're on the fence, they're dragging their feet, and the power of a deadline gets people to take action.”He did this for a while before deciding to learn from someone who he admired, author Perry Marshall, joining his team for nearly six years. But of course, he began to get that entrepreneurial itch again, so we started back in software on the side. Perry knew that he was hiring an entrepreneur and that Jack's focus started to get pulled away as the software became more and more successful.Jumping ahead, Jack developed and sold another business before he started building Deadline Funnel. He realized that he wanted to be able to use one of the most powerful and consistent triggers for helping someone make a decision, which is having a deadline using urgency to close a sale. But he wanted to do it in a way that did not sacrifice his own integrity. He started really digging into the specifics of what he was envisioning for this ‘tool' and discovered that no one else had created anything like it. Enter: Deadline Funnel. Deadline Funnel, at its core, helps creators (course creators, coaches, consultants, etc. - anyone who is selling something) to be able to maximize their sales by automating them. This traditionally is a very labor intensive process but Deadline Funnel takes out all of those ‘middle steps' taking care of it for you. It helps creators to scale and grow their reach so they can focus on the end-product. With a sales page, anyone can show up and make a purchase and it works. However, the typical conversion rate of even the most well written sales letter, depending on the origin of the traffic, is going to be on average around 1%. This typically is not enough for you to be able to buy advertising and to really scale your business. What Deadline Funnel offers is the mechanism to give people a timed deadline, and visually see when their specific offer is expiring. “It gives you the ability to give someone a special offer with a deadline and keep it accurate across devices and make all of the tough technical stuff just happen automatically.”When you do a launch, or holiday promotion, typically the biggest sales days are when you first open the cart, and the last day before the sale ends or closes. There's a whole bunch of people who have been paying attention to your Instagram or Facebook lives, your webinars, your emails, your replays, etc.; whatever messaging you're using, people are watching and leaning in, but they just haven't pulled the trigger yet. It's right at the deadline that it's either you're in or you're out and that's when people take action. One thing Jack is passionate about in his own life is mindfulness. Being present and aware so that he can really focus with perspective on what's most important. He also says that for his team, having integrity is non-negotiable.“One thing I that communicate to my team is that no one woke up this morning saying ‘I hope someone has yet another software that I can sign up for monthly or annually'. But the reason why we have 1000s of really happy clients is because we understand that what we do is we help people reach a bigger audience and to automate their business so they can do the things they love with the people they love on a time schedule that works for them.”Want to see how Deadline Funnel can help you with your next launch? Visit their website, or reach out to a member of Jack's team for a free screen-share or onboarding call. Their customer service is unparalleled and I can honestly say this first hand that you will not be disappointed with their high-level of service.To all of my listeners out there, until next week, keep doing it your way! Insights:“He decided it was time to go all-in and gave himself a deadline. He made an announcement, launching, without really fully knowing what his ‘plan' was going to look like.““He realized that he wanted to be able to use one of the most powerful and consistent triggers for helping someone make a decision, which is having a deadline using urgency to close a sale. But he wanted to do it in a way that did not sacrifice his own integrity.”“With a sales page, anyone can show up and make a purchase and it works. However, the typical conversion rate of even the most well written sales letter, depending on the origin of the traffic, is going to be on average around 1%.”“It's right at the deadline that it's either you're in or you're out and that's when people take action.” Resources:Check out Deadline Funnel80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry MarshallThe One Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan

Using people’s fear of missing out has proven to be a very effective marketing strategy over time. But good strategies should not have to dwell on the negativity of fear. So how do you create a sense of urgency on consumers without having to sacrifice your own business’s integrity? Today, I have Jack Born, founder of Deadline Funnel, to discuss the practical uses of urgency in marketing. Jack shares how Deadline Funnel helps entrepreneurs and businesses increase their sales and lead conversion by automating the deadline of their offers to their prospects. Join our conversation to know how you can give that extra motivation to your leads to avail your products and services. Episode Highlights: Introduction [00:00] How Jack got into the digital marketing space [00:52] Jack’s experience working with Perry Marshall [06:51] Deadline Funnel’s backstory and the problems it solves [12:16] How Deadline Funnel works and integrations you can do with it [17:38] Deadline Funnel’s coupon code functionality in ecommerce [21:59] The Zapier of Urgency [28:46] The value of email integration with Deadline Funnel [31:06] A tip on when you can send multiple emails at a time [32:05] Being brave for once in marketing automation [34:05] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Visit the Deadline Funnel’s Website (https://www.deadlinefunnel.com/) Get a copy of Perry Marshall’s “80/20 Sales and Marketing” (https://www.amazon.com/8020-Sales-and-Marketing-audiobook/dp/B00KSI46WM/) About Our Guest: Jack Born creates software that helps entrepreneurs maximize their sales through marketing automation. He’s the technical founder of DeadlineFunnel.com , SurveyFunnnel.io , BoxshotKing.com , and AW Pro Tools. Jack also created the Tactical Triangle concept which author and thought leader, Perry Marshall covered in detail in Chapter 6 of his bestselling “80/20 Sales and Marketing” book. Connect with Jack Born through Deadline Funnel’s Twitter and Facebook pages. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

We know urgency & scarcity works to drive up sales.   We also know it can feel very pushy and inauthentic to dish up fake timelines to an audience you really care about……   Well, I've found someone who has created a way for you to use ick-free urgency & increase your sales like crazy by using authentic cart close deadlines! His name is Jack Born, and he is the founder of Deadline Funnel (amongst a whole plethora of other incredible software programs that make life a heck-load easier for entrepreneurs worldwide by boosting sales and automating processes. We like Jack.)   And today, you'll be meeting him on The Shine Show!   Jack's brilliant invention has changed the game for thousands of online course creators, myself included! If you haven't heard of Deadline Funnel before, get ready to have your world changed because here is the truth….   If you're not using deadlines to drive sales, you're throwing money down the drain!   If you've been ever-dreaming of evergreen-ing, wondering how you can increase those sales figures without having to live launch every 5 minutes and would like to learn how all the 6-figure plus course creators are turning fence-sitting leads into diehard fans, Jack is your man!   I know you're going to be blown away by some of the juicy snippets Jack shares with me on the show! Grab a cuppa and tune in to the show HERE!   XXX Salome   P.S. Want to use urgency in your business, without feeling pushy? You need Deadline Funnel in your life! Protect your energy, save so much time, and boost sales like crazy. Check it out for yourself here!

We're asked all the time: “how do I actually get people to my website?” So today we're talking all things sales funnels. We totally get the terms ‘sales funnels' and ‘build your list' can sound daunting, dry and even a bit cringe but we're determined to show you why having a funnel is super important for your design business, and how it'll make your ideal clients fall in love with you.HOSTS / GUESTS:Anna Dowerhttps://annadower.comInsta: @annacreativementorFB: @annadowercreativementorEmma Katehttps://emmakate.coFB & Insta: @hiemmakateRESOURCES:Subscribe to Anna's highest-converting funnel: https://annadower.com/sales-kit-template-for-designers/Subscribe to Emma's highest-converting funnel: https://emmakate.co/roadmap/Buy Anna's short course Sales funnel Starter Kit: https://annadower.com/product/sales-funnels-starter-kit/Tools we use:ActiveCampaign: https://www.activecampaign.com/Deadline Funnel: https://www.deadlinefunnel.com/SendTric: https://www.sendtric.com/Divi: https://www.elegantthemes.com/gallery/divi/WANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: https://facebook.com/groups/DesignersLearningWebDevDesigner Boss-Ladies FB Group: https://facebook.com/groups/designerbossladiesDesigner Boss Summit: https://designerboss.co

Have you been struggling to tap into your market and create long-lasting, authentic customer relationships? In today's episode with Jack Born, we will learn about "The Psychology Behind Creating Urgency to Convert Customers Authentically.” Here are three reasons why you should listen to the full episode:  Learn how important Psychology is to business. Learn about the power of deadlines.  Learn about Deadline Funnel and how it has been impacting businesses globally.  Episode Highlights Ways Psychology Affects Business  Jack shared that the fundamentals of business are a mixture of Psychology and Mathematics. However, with marketing and sales, Psychology and communication are the main pillars for a business to stand on.  Jack shares how he found out things about the human brain and the psychology behind how it reacts to buying or trying a product and the decision-making process.   The Benefits of Utilizing Deadlines  Jack shares how establishing a deadline for signing up for a product he was launching changed his life and business.  Deadlines are essential and encourage people to take action to be a part of a launch.  Deadlines will not fix fundamental flaws in your messaging. If the message or the pitch is not acceptable or substantial it will not allow you to reap the benefits of customers, subscribers, or potential clients in creating urgency to be a part of your launch.  Deadlines magnify the results of offers customers are interested in.     Things to consider when trying to effectively launch a product: The time - Assess the trends in your market of choice to determine how long you want the product launch to last. The typical launch time ranges between 4-10 or 5-9 days.  Whatever time an entrepreneur uses to launch a product should give them enough time to: a) educate your audience on what the product is and its uses; b) allow potential clients to develop a sense of trust in the product; c) establish your authority in this particular field or area of expertise;  d) communicate and interact with your potential audience and clientele.    Establish a deadline - Customers understand the impact or premise of a deadline. By adding a deadline, consumers are encouraged to make final decisions quicker to help entrepreneurs know who is interested.  3 Powerful Quotes from This Episode   “Everything  that you do is either adding to your trust and credibility with your audience or it's detracting.”   “You're going to have long-term success if you take a long-term vision and approach with your business.”   “One of the fundamental components of a powerful offer is a deadline."   About Jack Born     Jack Born is the Founder of Deadline Funnel. Jack is also the founder of several successful software companies. He lives and breathes marketing and sales psychology, and loves sharing what he knows with entrepreneurs and improving businesses through the software he has developed. He offers training that helps entrepreneurs improve their business and has spoken at many international events spreading his knowledge and expertise.    Curious about Jack's work? Check out his  business website  Have specific questions? You can reach out and follow Jack on LinkedIn, and his personal website.   Enjoy this Podcast? If you enjoyed today's episode of The Entrepreneurial You, hit subscribe and share it with your friends! Post a review and share it! Also if you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, and colleagues, so they can feel empowered and encouraged to pursue their business. Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening! For more updates and episodes, visit my website.

Welcome to our Course Creation mini-series! From August 26, 2021 - September 23, 2021, we're bringing back a mix of fan favorites episodes from 2020 all about digital courses, plus a brand new interview with course creation queen Amy Porterfield herself! If you want to create an online course, this series is for you.     Before I went on maternity leave last year, I knew that I really wanted to create passive income in my business while I was away.   For the past year, I had been experimenting with live launching my online course, The Six-Figure Blog Academy (see all my launch debriefs here). While I had figured out how to make that work well and even had my first six-figure launch in January 2020, I knew that wasn't going to be an option while I was on maternity leave.   This is when I decided to try moving my course to an evergreen model, thanks to Amy Porterfield's amazing bonus training in her Digital Course Academy.   I had always heard about the magical allure of the evergreen model–where your course is essentially always available to purchase–and it sounded amazing. It's an automated funnel that, when done well, creates ease and sustainability in your business by bringing in regular revenue. In fact, we earned $58,279.76 in new revenue from our course while I was on a three-month maternity leave in 2020! This blew my mind and now I'm convinced of the power of evergreen.   But even though things run mostly on auto-pilot with evergreen funnels, it definitely has some drawbacks and is not easy to set up well–especially if you want to do it in a way that feels authentic, while also creating true urgency with buyers.   Today, I'm sharing all about the pros and cons of the evergreen course model when it comes to the process of getting it set up, maintaining it, the financial expectations, and the impact of evergreen on your user or student experience.   What you'll learn in this episode:   What an ‘evergreen funnel' is The pros and cons of this model vs. a ‘closed-cart' or ‘live launch' model The key tech tool I use to make this process work on autopilot My 7 tips for going evergreen in your business   Subscribe and Review   Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.   And finally, don't forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.   Links + Resources Mentioned in this Episode:    Check out the incredible Digital Course Academy free resources here! If you've ever wanted to build a digital course but haven't actually DONE it, then you need to join me and Amy Porterfield inside her FREE Facebook Bootcamp group, The Digital Course Kickstarter: A 30-Day Bootcamp Ready my Maternity Leave Income Report here Deadline Funnel automation tool The Facebook Live and podcast episode where I share My Personal Path to a Six-Figure Launch If you are thinking about launching a digital course someday, do yourself a favor and save some major headaches and expensive trial and errors by taking my mentor, Amy Porterfield's, free quiz to discover your personal path to creating a profitable digital course here. In less than 2 minutes, you'll figure out action by action what steps YOU should take based on YOUR goals, audience, and business level. Not sure about your course topic? Grab my free Narrow Your Niche Guide Follow me on Instagram @katekordsmeier and @rootandrevel   More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don't forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hang out with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.   EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com

LifeBlood BRAND: We talked about the psychology of deadlines, how introducing a deadline can increase conversions so long as your message is solid, the value of maintaining a lean operation, and how to build your team with Jack Born, marketing expert and Founder of Deadline Funnel.  Listen to learn how implementing deadlines could positively impact your conversions!   For the Difference Making Tip, scan ahead to 19:51! You can learn more about Jack at DeadlineFunnel.com and LinkedIn. You can learn more about the show at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Facebook or contact George at Contact@GeorgeGrombacher.com.

Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on urgency and trust? Today, Jack focuses on how you should approach courses and passive income generation. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on urgency and trust? Today, Jack focuses on how you should approach courses and passive income generation. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's day 3 of Creator Automation Week, and Jack Born, founder of Deadline Funnel talks some more about how to build urgency and trust into your content marketing strategy. Automation and sustainability is key. So how do you ensure that you're producing the right content? Today, Jack discusses how you can monetize your evergreen content. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's day 3 of Creator Automation Week, and Jack Born, founder of Deadline Funnel talks some more about how to build urgency and trust into your content marketing strategy. Automation and sustainability is key. So how do you ensure that you're producing the right content? Today, Jack discusses how you can monetize your evergreen content. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Born is the founder of Deadline Funnel. For day 2 of Creator Automation Week, Jack continues the conversation about building urgency and trust in your marketing efforts. When should you really be using a launch? Today, Jack talks about launches and their limitations. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Born is the founder of Deadline Funnel. For day 2 of Creator Automation Week, Jack continues the conversation about building urgency and trust in your marketing efforts. When should you really be using a launch? Today, Jack talks about launches and their limitations. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get more sales. Plus, they're a sponsor of the MarTech podcast. For the first day of Creator Automation Week, Jack discusses urgency and trust marketing. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get more sales. Plus, they're a sponsor of the MarTech podcast. For the first day of Creator Automation Week, Jack discusses urgency and trust marketing. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Elias has a chat with Jack Bron about the future of automated sales funnels. Jack is the founder of Deadline Funnel, a solution for funnel marketers that already thousands of marketers rely on. During the episode, we talk about the art of defining the best sales funnels and the concept of funnel marketing. LinkedIn Jack Born: https://www.linkedin.com/in/jackborn/  Website Deadline Funnel: https://www.deadlinefunnel.com/  During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Takaways is a weekly bonus episode where I sit down and break down the most recent podcast episode of the week and today we're discussing my conversation with Deadline Funnel founder Jack Born.FOLLOW JACKhttps://www.deadlinefunnel.com/http://jackborn.com/FOLLOW JACOBhttps://www.jacobkelly.ca/YouTube - Jacob KellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEhttps://www.jacobkelly.ca/mysociallifeFOLLOW TRUFANhttps://www.trufan.ioInstagram - @Trufan.io

On this episode, learn how to increase conversions and generate more sales using authentic evergreen marketing, with the creator of Deadline Funnel, Jack Born. Get the full show notes here.

Today on the podcast we are joined by Deadline Funnel founder Jack Born and he' s here to teach you how to properly use sales deadlines. If you're looking for simple hacks to get your sales funnel convert then look no further than Deadline Funnel, a marketing tool for more sales.Jack founded Deadline funnel when he was working for Perry Marshall and was trying to figure out how to create authentic sales deadlines for a promotion and couldn't find any tool that did it so he made it himself! Jack is an a sales funnel expert and in our conversation today he tells you:-How to Make Sales Deadlines Less Pushy-How to Create Urgency in Sales-How to Make Sales Funnels That Convert-How to Make High Converting Sales Funnels-How to Properly Use Deadlines in Your Sales FunnelWHAT WE TALKED ABOUT1:50 - Jack’s childhood growing up in Miami21:36 - Leaving corporate America for entrepreneurship30:27 - Going to work for marketing thought leader Perry Marshall38:51 - Starting Deadline Funnel48:38 - How to Create Urgency in Sales1:04:27 - How to Create Authentic Sales Deadlines1:14:42 - Making the sales funnel evergreen1:24:37 - Work-Life Balance + Wrap Up QuestionsFOLLOW JACKhttps://www.deadlinefunnel.com/http://jackborn.com/FOLLOW JACOBhttps://www.jacobkelly.ca/YouTube - Jacob KellyInstagram - @TheJacobKellyFOLLOW MY SOCIAL LIFEhttps://www.jacobkelly.ca/mysociallifeFOLLOW TRUFANhttps://www.trufan.ioInstagram - @Trufan.ioMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from SoundcloudMusic provided by RFM:https://youtu.be/jaoStyAQN4o

Heute gibt es mal wieder einen geekigen Hack. Denn als ich heute so in Deadline Funnel mal reingeschaut hatte, fiel mir auf, wie nett dieses Einkommen nebenher, durch neue Newsletter Abonnenten, ist. Einmal aufgesetzt, musst du danach nichts mehr anrühren.Erwähnte Links (Werbung): Deadline FunnelelopageActive CampaignSei beim Newsletter dabei und erfahre als Erste von unserem neuen Projekt: https://byjohannafritz.de/newsletter

The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs. This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully. And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must. On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past.  Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn: The core values you must know before even thinking about getting started Platforms you’ll want as your best friends so the funnel runs without a hitch What must-have content should be created as you think about launching   How timing and LIVE launching plays into creating your evergreen experience Plus, when you listen, you’ll have access to a FREE resource you can use as you get started and take action on the path to evergreen products. Join me as I walk you through the step-by-step plan to help get you ready to generate income that feels effortless.  Here’s a preview of the episode:  [04:44] Do at least two or three live launches before you go evergreen. Live launching makes you more nimble and a better marketer. [09:34] Platforms you'll need to go evergreen. ConvertKit - for emails and creating landing pages. Demio - for webinars. Deadline Funnel allows you to create smart links with individual automated campaigns.  [13:01] Marketing content you need includes: a webinar-registration page, sales page, email campaign to guide and nurture, and a re-play email. [18:01] Create urgency by using Deadline Funnels and irresistible bonuses.  [20:01] Nicole Calloway Rankins went evergreen after two live launches and heard crickets. She went back and did a few more live launches and then launched an evergreen course that generates revenue every single month. [21:41] Christina Galbato has two evergreen courses that have made over one million dollars in the past year. She says to make sure your live launch, webinar opt-in rate, show-up rate, sales conversions, and post-webinar email-open rate are all solid before moving on to evergreen. [23:33] Action steps: Live launch until you see consistent results. Update your live launching marketing material. Start setting up your platforms. Pay close attention to your show up and conversion rates. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Have you ever felt like a hamster on a wheel? Constantly spinning and spinning, but not getting anywhere? As the CEO of your business, there are only so many hours in a day and you need to focus on what's most important: growing your revenue and increasing conversions. In this episode of the ROI Online Podcast, marketing expert and founder of Deadline Funnel Jack Born talks about the future of sales automation, the psychology behind creating urgency to convert customers, and how to do it authentically. Jack is a marketing expert and the founder of several successful software companies, among them Deadline Funnel—a platform that makes it easy to increase conversions and generate more sales with authentic evergreen marketing. Their mission is to help you cross the divide from where you are now to where your business can be.The internet has changed the way we do business, and small-business owners are feeling the pinch. But don't stress! With authentic evergreen marketing tactics, you can reach your target audience - including millennials - with minimal effort.Among other things, Jack and Steve discussed:Jack's back story How Deadline Funnel was created The future of sales automation and conversionWhat a marketing funnel is and its various stagesThe meaning of full-funnel marketing How to create a high converting sales funnelHow to automate your sales funnelYou can learn more about Jack here:Follow Jack on LinkedInYou can learn more about Deadline Funnel here:https://www.deadlinefunnel.com/Affiliate link:https://www.deadlinefunnel.com/?lmref=VmguzgRead the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

There are so many choices when it comes to software for your online business. And, I get it: the process of choosing software and your tech stack can be overwhelming and intimidating. Especially if you are just starting out. In this episode of the Rock Your Purpose Podcast, we are going to chat about the tools I use for my online business and podcast. I have been in the online space since 2008 and I trust me, I tested A LOT of software. Inside the show: Different software I recommend for businesses How I maximize the software for my business Mentioned in this episode: - Ready to get unstuck, end self-sabotage, & grow your heart-centered business? Grab my free guide, 3 Steps to Clearing Limiting Beliefs, and unlock your potential as a heart-centered leader. Grab your guide here. Ready to get unstuck, end self-sabotage, & grow your heart-centered business? Grab my free guide, 3 Steps to Clearing Limiting Beliefs, and unlock your potential as a heart-centered leader. Grab your guide here. Help others find this show: leave us a 5-star rating and review and be entered to win our monthly giveaway! We're giving out Rock Your Purpose swag to a reviewer at the end of each month: you can leave your review on Apple Podcasts right here. Ready to do the inner work, heal, get inspired on the entrepreneurial path? Join us in the FREE Rock Your Purpose Facebook Community and connect with like-minded souls on the journey of heart-centered entrepreneurship. Join the group here. Software Links: Showit  Kajabi  Square  Deadline Funnel  Activecampaign  Demio Loom Acuity Scheduling Canva Wavve Tailwind Asana Ecamm Live Zoom Garageband Libsyn Other episodes that can help your online business: 3 Steps to Building and Growing Your Online Business [#121] The Power and the Magic of Opt-Ins in Your Soul Business [#107] Five Things That Could Be Holding Back Your Soul Business [#80] Thank you for being a part of the RYP community!

This week we have email marketing strategist Meera Kothand on the podcast! Meera is a 3X Amazon best-selling author of the books The One Hour Content Plan and Your First 100.  Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that's addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she's not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 7-year old daughter. During our conversation, we chat all about email marketing (obvi!). I even share my own woes with my own email marketing strategy and Meera gives me tips on how to improve. Meera is a wealth of knowledge about email marketing and I can't wait for you guys to tune in! Alright, now let's get into this week's episode! In today's episode, you'll find out: How to get better at delivering emails your audiences wants to read and takes action on The biggest mistake people make when writing their nurture emails The best types of lead magnets & lead magnet ideas specifically for service providers What you're doing wrong with your newsletters How to make sales emails less salesy Whether or not you should use Deadline Funnel  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:   Meera's website Follow Meera on Pinterest Follow Meera on Facebook Follow Meera on Twitter   Follow Meera on Instagram Sign up for Meera's free email course on how to create an email marketing strategy Check out Meera's book, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email Learn more about our monthly subscription, Curated Connections  

Our guest today is a tech-expert and she now helps other entrepreneurs DIY the technical aspect of their business so they can seamlessly navigate the logistics.    Episode Introduction:  Shannon tells us about her journey of working under someone else to turning her life around with one unexpected web-designing gig. She walks us through her entrepreneurial journey.    Episode Summary:  Shannon shares with us how her fear of being dependent on another organization’s well-being for her paychecks is what gave her the push to start her own business and work independently. She also shares how it took three years in her side-hustle before she was ready to be self-employed. In this episode, Shannon’s sharing her journey with our audience so they can turn their side-hustle into a full time job and be self-employed.   Main Takeaways: Stepping out of your day job and into entrepreneurship doesn’t happen overnight. There’s planning, evaluation and thought that goes into making this decision. For a lot of entrepreneurs, setting boundaries with clients is a challenge. The solution is to step out of your employee mindset and into your CEO mindset. Most entrepreneurs are afraid to invest in getting support for their business but it is a foundational part of your journey, so even if you feel like you won’t be able to make back your investment - take the leap of faith. Money is not the only measure of your success. The energy, emotions, time and efforts you invest are accounted for as well. At the end of the day, a business coach can only guide you with what to do but it’s you who has to do the work. It is good to get fulfillment from your work but it is important to make time for things beyond it. As entrepreneurs, we need to be platform independent. While there’s nothing wrong with investing in paid advertisements, your business’ success shouldn’t be dependent on them. An entrepreneur should strive to be proactive instead of reactive Shannon’s top business tips: Put yourself out there before you think you’re ready. There’s no such thing as perfection. Showing up is not just about establishing yourself as the expert, it’s simply about telling people how you can help them. Don’t go through your journey alone. Seek support when it’s needed.    Resources:    Side Hustle to Self Employed Virtual Summit: https://sidehustletoselfemployed.com/     How to Market Yourself Online Webinar: https://courses.shannonmattern.com/how-to-market-yourself-online-register/   Free 5-day Build Your Website Challenge: https://courses.shannonmattern.com/free-5-day-website-challenge/   Fun Facts About Shannon Mattern: Shannon is a coffee person. Her favourite book is The Middle Finger Project by Ash Ambirge. Her favourite business tools are Wordpress, Airtable, Convertkit and Deadline Funnel.   Find Shannon Mattern: Website: https://shannonmattern.com/ Instagram: https://www.instagram.com/shannonlmattern/ Podcast: https://podcasts.apple.com/us/podcast/pep-talks-for-side-hustlers/id1367475819?mt=2 Get the visual experience, watch the videocast for the episode here: https://youtu.be/N55NNJZ00QU   Connect With Girija: Website: https://www.gbplaw.com/ Instagram: https://www.instagram.com/gbplaw/ Facebook: https://www.facebook.com/GBPLaw/   Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do if you don’t have a story that perfectly aligns with your message), an example of how Deadline Funnel weaves stories into their webinars, and more. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Deadline Funnel Shamwow Perry Marshall Jon Benson Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

When it comes to business, we hear a lot about revenue and income - but what about our expenses? I wanted to share the things I spent money on in 2020 and why to give you a behind-the-scenes insight into running my business.Links mentioned:Squarespace*: squarespace.syuh.net/rj713Godaddy domains: https://www.godaddy.com/ICO (UK GDPR compliance for website owners): https://ico.org.uk/feeIubenda (Privacy & Cookies policies) - get 10% off your first year*: http://iubenda.refr.cc/9M2BKKSTeachable (course hosting): https://teachable.com/AXA Business insurance: https://www.axa.co.uk/Trello project management: https://trello.com/Hellosign (digital signature software): https://www.hellosign.com/Dropbox*: https://db.tt/OaeHKTcbGSuite/Google Workspace: https://workspace.google.com/Quickbooks (bookkeeping software): https://quickbooks.intuit.com/uk/Zapier (automation software): https://zapier.com/Tailwind (Pinterest marketing)*: https://www.tailwindapp.com/i/thecornishlifeLater (Instagram marketing): https://later.com/^ Learn how to use Later: https://www.youtube.com/watch?v=IspdNf7KRP4&t=11sFlodesk (email marketing) - get 50% off with this link*: https://flodesk.com/c/00G2QH+ learn more about Flodesk here: https://www.byrosanna.co.uk/flodesk Veed.io (video conversion + caption software): https://www.veed.io/Deadline Funnel (evergreen deadline software)*: https://www.deadlinefunnel.com?lmref=13wXOQTubebuddy (YouTube marketing)*: https://www.tubebuddy.com/byrosannaCanva: https://www.canva.com/Adobe*: http://clkuk.tradedoubler.com/click?p(265883)a(2965959)g(22913796)Microsoft 365: https://www.office.com/Creative Market (digital design assets): https://creativemarket.com/Moo.com (business cards etc.): https://www.moo.com/us/*Indicates affiliate link

Wir nehmen dich heute mal mit behind the scenes in unserem Business und zeigen dir, wie wir einen automatisierten Funnel aufgebaut hatten, der uns 50.000 Euro in zwei Monaten vollkommen automatisiert eingebracht hat.Gleich vorweg: Das ist der Ton von der Aufzeichnung unsere Lives, dass wir heute früh auf byjohannafritz.de/live gehalten haben. Wenn du es also per Video ansehen magst, gerne dort entlang.Warum wir dir das zeigen? Aus drei Gründen:Es ist kein magisches Hexenwerk. Ja, es geht tatsächlich. Und du weißt, ich teile mit dir nur, was ich selbst bereits ausprobiert habe.Damit du weißt, dass auch “die Großen” da draußen durchaus nicht nur ein oder zweimal im Jahr die Türen zu ihren Programmen öffnen, sondern auch den Rest des Jahres verkaufen. Aber eben elegant “hinten herum” und mit E-Mail Marketing, statt einen auf Marktschreier zu machen.Erwähnte Links:Mach mit bei unserer 21-Tage Newsletter Challenge. Wir starten am Montag: newsletter-challenge.de/podcast>>> Wir sind bereits mehr als 100 Teilnehmerinnen

You are going to get a breakdown of how to make money in your business with today’s show (and have fun too!) Today we are talking to Jack Born, the founder of Deadline Funnel which is such an amazing tool. In this episode, one of the things we touch upon is how a lot of people feel weird using countdown timers, and how to get around those feelings, especially if you are a heart-centered marketer.  We also chat about how to increase your sales in your business using countdown timers, how to generate an affiliate income, and the psychology behind buying without being sleazy. You’ll love how Jack breaks down how long should you do the countdowns for, when should you re-open after the countdown happened, and if you are an affiliate marketer, how can you use the countdowns in your business. When you are done listening, be sure to check out our conversations with Wilco de Kreij and Drew Burks for more tips on how to grow your subscriber base and use automated webinars in your marketing. “It’s very unlikely that you are going to have one front end product where that’s your entire business. Most of our business is built on the idea that once you’ve bought from me, you’re more likely to buy the next product. You certainly don’t want to ruin that relationship by trying to go cheap with your technology stack and essentially lying to your subscribers.” -  Jack Born Some Topics We Discussed Include: Why are we talking about peeing in the swimming pool? New podcast game - business book bingo How to reconcile any negativity with putting a deadline on digital products The psychological reasoning behind why you want to use a deadline What you want to have in place before you introduce a deadline into your sales process The ‘Dolly Parton’ rule of running your timer Selling your thing through the “Perfect Persuasion Window” How to make an evergreen product stand out when introducing a deadline An important message to those that are heart-centered entrepreneurs And much, much more! Resources From Jack Born: HustleAndFlowchart.com/Deadline - grab this special deal for our listeners References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Engineer Viral Email List Growth - Wilco de Kreij How To Automate Sales And Drive Traffic - Drew Burks

Before I went on maternity leave earlier this year, I knew that I really wanted to create passive income in my business while I was away. For the past year, I had been experimenting with live launching my online course, The Six-Figure Blog Academy–see all my launch debriefs here. While I had figured out how to make that work well and even had my first six-figure launch in January 2020, I knew that wasn’t going to be an option while I was on maternity leave. This is when I decided to try moving my course to an evergreen model, thanks to Amy Porterfield’s amazing bonus training in her Digital Course Academy. I had always heard about the magical allure of the evergreen model–where your course is essentially always available to purchase–and it sounded amazing. It’s an automated funnel that, when done well, creates ease and sustainability in your business by bringing in regular revenue. In fact, we earned $58,279.76 in new revenue from our course while I was on maternity leave over just three months! This blew my mind and now I’m convinced of the power of evergreen. But even though things run mostly on auto-pilot with evergreen funnels, it definitely has some drawbacks and is not easy to set up well–especially if you want to do it in a way that feels authentic, while also creating true urgency with buyers. Today, I’m sharing all about the pros and cons of the evergreen course model when it comes to the process of getting it set up, maintaining it, the financial expectations, and the impact of evergreen on your user or student experience.   What you’ll learn in this episode: What an ‘evergreen funnel’ is The pros and cons of this model vs. a ‘closed-cart’ or ‘live launch’ model The key tech tool I use to make this process work on autopilot My 7 tips for going evergreen in your business   Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.   Links + Resources Mentioned in this Episode:  Check out the over $1,500 of bonuses I’m offering you when you enroll in Digital Course Academy this year! Doors close in 3 days on September 17th. Ready my recent Maternity Leave Income Report here Deadline Funnel automation tool Last week’s Facebook Live and podcast episode where I share My Personal Path to a Six-Figure Launch If you are thinking about launching a digital course someday, do yourself a favor and save some major headaches and expensive trial and errors by taking my mentor, Amy Porterfield’s, free quiz to discover your personal path to creating a profitable digital course here. In less than 2 minutes, you’ll figure out action by action what steps YOU should take based on YOUR goals, audience, and business level. Get Amy’s Course Starter Kit here! Not sure about your course topic? Grab my free Narrow Your Niche Guide Follow me on Instagram @katekordsmeier and @rootandrevel   More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.   EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com

Are podcasts essential for all businesses? What role does tech play in my business?  How have I successfully been able to reduce the amount of client work and focus on growing my business? After being asked so many great questions I had to do a Round 2. That's why I've taken another bunch of your hottest questions and done my absolute best to answer them as honestly as I can. I'm going to be talking to you about a nice blend of personal and technical topics. I'm going to be giving you my best advice, as well as a behind-the-scenes look at how I stay productive and focused on the things that really matter to me and my business. Tune in to find out: Have I always been courageous or have I had to build to it? Is podcasting really for every business? What tech has really helped me in my business? What changes in tech have had the most impact on what I do? What's my next step? Do I have a long-term plan? Who do I look to for mentoring? What does my typical day look like? Have I stopped doing coaching and client work? If you've enjoyed these Q&A episodes, then stay tuned as there will be another solo episode coming soon where I attempt to answer a few of the much trickier questions that discuss the best decisions I've made in business and the mindset issues I've had to overcome. Mentioned in this episode: Deadline Funnel to help convert more of your leads into customers   Instapage landing page platform Screenflow for video editing Rachel Rogers Podcast Connect with me:   Website Instagram The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies.    Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel'.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.    Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

Tune in for a juicy Q&A about course creation, launching, and building your online business!   Here's what we cover in this episode: → How to overcome imposter syndrome, especially if it’s stopping you from creating your course and getting it out there → Finding the time to create your course when you’re super busy (+ a hack to overcome procrastination!) → How to choose a lucrative course topic that’s pretty much guaranteed to sell → How to avoid the “mid-launch slump” and stay energetic and high-vibe throughout your entire launch → My top 5 strategies for making consistent sales of your evergreen courses → Plus a fun personal question about how I met my boyfriend, Scott!   LINKS MENTIONED IN THIS EPISODE: CREATE YOUR COURSE IN THE NEXT 30-60 DAYS! Join Course Creation Bootcamp: https://kristadickson.com/bootcamp   LEARN HOW TO PRE-SELL YOUR ONLINE COURSE! Check out episode 024: https://kristadickson.com/blog/pre-sell-your-online-course   READY TO START OUTSOURCING IN YOUR BIZ? Tune in to episode 019 for my best tips: https://kristadickson.com/blog/outsourcing-101   GET THE FIVE-FIGURE LAUNCH CHECKLIST & STEAL MY STRATEGIES! https://kristadickson.com/launch   AUTOMATE SALES OF YOUR EVERGREEN COURSE! Get started with Deadline Funnel: https://deadlinefunnel.com/    COME HANG OUT WITH MY ON INSTAGRAM: https://www.instagram.com/itskristadickson/   VISIT MY WEBSITE & READ MY BLOG: https://kristadickson.com/

In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include: Are we in danger of going into training courses and summit shock?What to focus on when learning how to market a training courseJack's thought on authentic evergreen marketingThe psychological triggers that deadline funnel brings into play when selling a training courseHow using the "results in advance" strategy can helpHow to implement the "results in advance" strategyHow to create an irresistible offer for your audienceHow the concept of the tactical triangle can help amplify your messageand much more

This is a very special episode of the Market Like a Boss Podcast as I’m joined by guest Allison Hardy to discuss how you can bring automated leads and make money while you’re sleeping. A little bit about our guest...Allison is the creator of the 6-Figure Mompreneur Podcast, contributor to Huffington Post, and has been featured in WFS Magazine. She’s also a mom of two children, Camden and Nora. Let’s get started… Allison, tell us a bit more about your journey. “I had my dream job and was on track for my ten-year as a professor at a local college, but things changed and I was laid off at six months pregnant. I was completely scared, but ended up starting my own business. I started a part-time personal training business and started working with my friends. It happened very quickly and it was working out for me financially. Shortly after, I realized I was interested in fitness and nutrition, but the business side of things and moved into my next business.” Let’s talk about hustle...how do you get out of that space? “I don’t think hustle is bad, but it depends on what you’re doing. If you’re launching a new service or product, short-term hustle is necessary, but there should be a balance. I like to say hustle with rules.” Tell us: how you get to the point of making money while you sleep? “I developed a system to make money everyday because I didn’t want to hustle 24/7. Things changed when the pandemic hit and I knew my kids would be home from school. I cancelled my live launches, but wanted to still hit my goals. What started as an experiment became a sustainable lead gen system that works.” Tell us about your automation system. “First, it’s important to know this system is a long-term process. It doesn’t happen overnight. I created a lead magnet where a potential client can download a free resource in exchange for their email address. Their email gets captured and then they are put into a nurture system. Some things you want to include in a nurture funnel are links to your recent blog post, podcasts, resources etc., as well as a behind-the-scenes look at your life. From here, the lead goes into a habit-base funnel where there are triggers that go off based on the actions you want them to take. When they take the desired action, they will be put into a pitch sequence so they can receive customized content that converts them into a future client.” What are some common mistakes people make when it comes to funnels? “I think the number one mistake is that people think it's going to work right away. There will be times where you send 100 people into a funnel and it doesn’t convert. You can’t give up. For example: instead of getting discouraged, look at your subject line...do you need to change it? Just look at the statistics and make changes from there.”   “No matter what you do in marketing...it never works right away.” - Michelle Vroom “You need to hustle with rules.” - Allison Hardy Tell us about the results you have seen since you implemented your system. “I knew that for 2020, I wanted to make money everyday. I have achieved that so far apart from two days back in March. Sometimes, your days vary based on how much you make, but I’m still making money. As far as my clients, I had one client implement this system and she has a very specific audience for her business. She ended up landing her first client for a new program she was launching and was able to retain her as a client. When she hopped on a call with her new client, she had shared what she loved about her email funnels and that helped my client make tweaks to what her audience needed to see to convert more clients.”  I want to address another misconception about automated lead generation systems - which is that they don’t bring in qualified leads. Ideally if these potential clients are going through the funnel from start to finish..they are already highly qualified and need what you have to offer. What advice would you give someone who wants to start their lead automation system? “I think it's a matter of fine-tuning your marketing. What does your audience need to hear from you? What should they know about you? It also is important to highlight small wins that you have hit as a business owner. People love results and they want to see results. Not all funnels will work, but you need to do your research. What keywords are you using? Did you share your value? Did you have a catchy subject line? These are all things you have to consider when you start your lead automation system.”  What tools do you use? “I use Convert Kit for email marketing, Squarespace for my website, and Deadline Funnel for timers. These have all worked for me, but there’s so many out there!” I hope you ladies enjoyed today’s podcast! Just remember, it's completely possible to make money everyday without working 24/7. Connect with Market Like a Boss!  Continue the conversation in Michelle’s Facebook Group  Join my free training on how to Accelerate to 10K Free Training Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss.  Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

How To Create Irresistible Offers with Deadline Funnel Founder Jack Born "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.   Links Mentioned: www.deadlinefunnel.com www.jackborn.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Related Episodes: 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 176. The Alter Ego Effect With Todd Herman 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them. Jack Born (00:13): Absolutely. Well said. Ash Roy (00:20): Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months, about a year ago now. Is that right, Jack? Jack Born (00:52): Yeah, it's almost, we're coming up on two years. Yep. Ash Roy (00:55): Oh wow. Okay. Jack is the founder of deadline funnel and I've been following Jack's work for some time now. I really like his work. I like his approach. I feel he's somebody who's authentic and has a very nice approach to business, so welcome to the productive insights podcast, Jack, Jack Born (01:11): It's great to be here. Ash, Ash Roy (01:13): Great to have you, man. I really appreciate the kind of content you have put together and particularly the software that you have that is deadline funnel and it ties in beautifully with what we're going to be talking about today, which is offers, offer creation, and particularly offer creation in this challenging environment we find ourselves in today with the Coronavirus pandemic or the COVID 19 crisis, whatever you want to call it. Jack, let's start by talking a little bit about why good quality offers are important to small business owners and how a good quality offer can help a business, particularly in today's environment where people are finding themselves short on cash flow and there's a lot of uncertainty around. Jack Born (01:59): Yeah, so let's, let's leave the current environment for just a moment. Let's roll back the clock several decades. If you go back to the old school, traditional direct response, the legends, the masters, they would tell you the two big levers that control whether a promotion is going to be...

How To Create Irresistible Offers with Deadline Funnel Founder Jack Born "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer. Links Mentioned: * www.deadlinefunnel.com * www.jackborn.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: * The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Related Episodes: * 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 176. The Alter Ego Effect With Todd Herman * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them. Jack Born (00:13): Absolutely. Well said. Ash Roy (00:20): Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months,

How To Create Irresistible Offers with Deadline Funnel Founder Jack Born "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.   Links Mentioned: * www.deadlinefunnel.com * www.jackborn.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: * The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Related Episodes: * 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 176. The Alter Ego Effect With Todd Herman * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them. Jack Born (00:13): Absolutely. Well said. Ash Roy (00:20): Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months,

$5K months are a huge milestone for every digital entrepreneur. But right now, you might feel stuck at $2K or $3K months and you don't know how to break through to the next level. Or worse, you might be on what I call the “revenue rollercoaster” — making good money some months, but then nothing the next. In today’s podcast episode, we’re gonna fix all that! I’m sharing my signature 4-step framework for hitting consistent $5K months in your online business. This is the exact 4-step system I teach my students inside my signature 8-week program, the $5K Club — and it’s helped my students have their first $5K month, first $10K month, make $12,000 in a week… and more. TUNE IN TO THIS EPISODE TO LEARN: Why it’s so important to “revenue stack” if you want to get to $5K months and how to do that as quickly as possible How to craft magnetic messaging that attracts your dreamiest customers My golden rule for creating irresistible offers that people can’t wait to buy How to use the Progressive Launch System™ to ensure you get the maximum ROI from every single one of your launches The 4 key elements of a high-converting email sales funnel   LINKS The $5K Club - re-opens soon! Launch resources: Blog: How to Launch Your First Profitable Course with The 3-Phase Launch Model Episode 018: Pre-Launch Strategy 101 - How to Get Your Audience Excited to Buy Episode 028: Launch CPR: 6 Launch Mistakes to Avoid Snag the Freebie: Profitable Launch Checklist Countdown timers for sales funnel emails: Deadline Funnel

You guys know I’m a big fan of creating urgency for your courses using deadlines. In fact, I’m kind of a stickler about. Well, guess what? I’ve found someone equally as excited about creating urgency and setting deadlines. So, naturally, I had to invite him onto the podcast. His name is Jack Born and he’s a pro when it comes to this topic. He’s going to tell you why you should be using deadlines for your customers… and how you can go about it the right way. Jack is the founder of Deadline Funnel, not to mention several other software platforms, which help entrepreneurs, just like you, boost sales and automate their businesses. There are a lot of misconceptions around deadlines within a business… Will they help you sell more? Will they hinder your audience from buying? These are things you have to know as an entrepreneur with an online product, especially if you do a live launch like I do with my Digital Course Academy program. Listen to this episode with an open mind because you’re going to be blown away by some of the tidbits and strategies Jack gives you that you can use within your business to boost those sales. And honestly, if you’re just starting out or trying to gain some insight into how to launch your business, this episode is going to help you build the confidence around creating that urgency without feeling pushy. Here’s a look at what we talked about... [06:08] My guest today, Jack has been a student of the power of persuasion and knows urgency is a strong motivator. [13:07] It’s essential that what you say in your marketing is genuine and true to promote credibility. [16:51] Deadlines boost sales. Period! They also help those people who are on the fence make a decision and take action because, let's be honest, we all need a little push when it comes to big decisions. [19:52] Find out Jack’s tools for creating a next-level offer that isn’t pushy. [32:22] Want to know the hard truth? By not using deadlines, you are leaving money on the table and helping less potential customers. Crazy when you look at it that way, right? [37:14] Oh, and my favorite part of this interview was at the very end when Jack gives tangible action items for setting up an automated launch with urgency the right way.

MEET THE GUEST: Eden Fried ditched her plan to go to law school and started an online business instead. Fast forward a few years, and she's mastered the art of selling digital products online and now teaches other women how to turn their passions into products they can sell online, too. She's the host of the Rebel Boss Ladies podcast, the founder of Rebel Boss University (a membership community for product creators), and the founder and host of the Rebel Boss Summit, a twice annual virtual summit for current or aspiring digital product creators.   WHERE TO FIND EDEN ONLINE: Website - www.edenfried.com Instagram - @edenfried   EPISODE SUMMARY: I'm so excited that we are joined by Eden Fried, our special guest for today's episode! Eden mastered selling digital products online and she's now helping women turn their passion into products that they can sell online. Her life took a turn from attending law school to starting her own online business to pursue a life that has more freedom and flexibility. In this episode, Eden and I talk about how you can make a simple product with powerful impact that could drive sales and potential clients to your business without spending too much. Introducing... TRIPWIRES! A tripwire is a low cost digital product that is offered at a discounted price for a limited amount of time. Once someone signs up for a lead magnet or freebie, s/he is redirected to a tripwire sales page. What's different is there's a sense of urgency which makes it work well... but it's also really important to be creative and to make sure that your product meets your clients' needs. Eden shares how tripwires can benefit you business: Statistically, if someone buys something from you once, they are more likely to buy something from you again in the future. If you get them to buy even a very inexpensive product from the very beginning, they're more likely to purchase a more expensive product in the future. This is a great marketing strategy because the best customers are repeat customers! Although tripwires are inexpensive, profit from these cover a portion of your business expenses such as ads. You are furthering trust with the people who buy your tripwire. Selling a product that could help your audience solve their problem develops trust... which may lead to them becoming your raving fan! "It's important to not look at the tripwire as the end-all be-all, but really as the beginning of your relationship with your potential clients." -Michelle Vroom So what makes an effective tripwire? Eden breaks it down here: Simple and small but can really solve a specific problem Available for a limited amount of time Offered at a discounted price Visually appealing sales page Standout call to action buttons The good news is you don't have to be a techie in order to set up a tripwire. You may use what you already have in your business such as your website, for the landing page. It's also crucial that you use sophisticated timer that really expires at the end of a deadline (such as Deadline Funnel). Lastly, be sure to use a very reliable payment processor such as Thrive Cart.  It's also good to take time to truly evaluate whether your tripwire is working. You should have at least 200 signed up to your lead magnet before making any decisions about updates, etc.  "You can set it up right now! It's actually not complicated to do... Once you understand the framework and you have those ingredients for success, you'll be able to get it up and running and you'll be able to convert those leads to customers really, really quickly." -Eden Fried     You can find Eden on Instagram @edenfried and her website www.edenfried.com where you can download a free guide on how to setup a tripwire. You may also tune in to her podcast, The Rebel Boss Ladies Podcast.   Connect with Market Like a Boss!  Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook. Continue the conversation in our Facebook Group.  Grab your free guide - 5 Steps to Get Clients Like a Boss.    Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

Website: www.LouiseCourville.com Scheduler: www.LouiseCourville.com/schedule Deadline Funnel: www.DeadlineFunnel.com Not an affiliate link.  Thanks for listening, please leave a review on iTunes or at Alexa Flash Briefings. 

If the only way you can bring in new buyers and generate sales is with your launches then it’s not long before your business ends up running you, instead of you running your business. Basically, in an evergreen funnel, someone signs up for an opt-in bribe like a PDF or a video training series, and then goes through a funnel as though it’s a live launch which closes on a specific date. It doesn’t matter at what point they sign up, they will get their own personalised countdown. So you can basically leave your launch open all the time. Today I talk with Jack Born, founder and owner of Deadline Funnel. Checkout Deadline Funnel Here: Deadline Funnel   Also mentioned in this episode: How To Avoid Launch Burnout with Evergreen Sales Funnels 

Rather than interview a course creator this week, I'm bringing you something a little different but very relevant. Deadline Funnel is one of the most important tools I use when it comes to selling my online course, and I know a lot of other people out there who feel the same way. So it's my... Read More

Rather than interview a course creator this week, I'm bringing you something a little different but very relevant. Deadline Funnel is one of the most important tools I use when it comes to selling my online course, and I know a lot of other people out there who feel the same way. So it's my... Read More

TPL 0015: The 20 Tools I Use to Run My Business 2019I'm a systems geek at heart, so I wanted to give you an updated rundown of the best business tools I'm currently using and share a little bit about them.Learn about the 20+ business tools I'm using in 2019. Some of them might surprise you! HEAD OVER TO THE FULL RESOURCES PAGE HERE: https://meganminns.com/resourcesREAD THE FULL BLOG POST ➡️ https://meganminns.com/blog/tools-to-run-business-2019Links Mentioned:⭐️ Squarespace: https://www.squarespace.com/⭐️ Fomo: https://meganminns.com/fomo⭐️ Proof: https://useproof.com/⭐️ ConvertKit: https://meganminns.com/convertkit⭐️ Bench: Accounting: https://MeganMinns.com/bench⭐️ Zencastr: https://zencastr.com/⭐️ Buzzsprout: https://meganminns.com/buzzsprout⭐️ Deadline Funnel: https://meganminns.com/deadlinefunnel⭐️ MoonClerk: https://www.moonclerk.com/⭐️ Thinkific: https://meganminns.com/thinkific⭐️ Thrivecart:  https://meganminns.com/thrivecart⭐️ GSuite: https://meganminns.com/gsuite⭐️ ClickUp: https://clickup.com/⭐️ Slack: https://slack.com/⭐️ Voxer: https://www.voxer.com/⭐️ Calendly: https://calendly.com/⭐️ Plann: https://meganminns.com/plann⭐️ Acuity Scheduling: https://acuityscheduling.com/⭐️ Streak: https://www.streak.com/⭐️ Zapier: https://zapier.com/⭐️ LastPass: https://meganminns.com/lastpass⭐️ Evernote: https://evernote.com/⭐️ Why I Switched From MailChimp to ConvertKit: https://meganminns.com/blog/why-i-switched-from-mailchimp-to-convertkit⭐️ How to Deliver a Free Lead Magnet with ConvertKit: https://meganminns.com/blog/deliver-free-lead-magnet-convertkit⭐️ My Weekly Schedule for 4-Day Workweeks: https://meganminns.com/blog/weekly-schedule-4-day-workweekSubscribe to The Productive Life Podcast:

You probably have a skill. Somewhere - someone (and hopefully multiple someones) would like to learn that skill. Creating an online is a great way to make a profit on the skills you have that teach to other people. And don't fear the "people can find all this for free on the internet" - people pay for the convenience of all the information in one place. And if that is not enough - take a look at this course estimator calculator:Course Value Estimator Also - when you want to go evergreen - don't forget to check out Deadline Funnel! This is easy to set up way to open and close your cart - adjusted for each person.Support the show (https://www.buymeacoffee.com/TonyPrice)

My focus is shifting from, "what should I have customers do post-purchase" to "what should they do pre-purchase?"   Cue drum roll, cue lights; it's time to grab that tux and dig out that little black dress because - TODAY, your product is about to get the Hollywood Treatment.   I'm about to drop some gold here - so settle down and take notes ;-) WHEN OVER-DELIVERING IS A BAD MOVE   Recently I've been focusing on the small tweaks that you can make in your customer onboarding that create BIG effects.   There this time that I built  86 funnels (x2) for a promotion that Russell was doing for one of Stu McLaren’s products called Tribe.   When somebody purchases Tribe, they are given a step by step path to help them go through the program without overwhelm.   Let’s think about that for a moment…   Have you ever bought an online course and been so overwhelmed by the amount of content that you didn’t know where to start... or even worse, decided to ask for a refund?   Providing a massive amount of content often makes us feel great because we feel like we're over-delivering. However, bombarding a customer with too much information can actually freak them out - causing them to utter the dreaded “refund” word. (*gasp*)   Your customer is not looking to be overwhelmed; they're looking for a solution.   Since I launched my product, I've been thinking a lot about the concept of onboarding and success paths. I've been trying to figure out the most effective ways to hand-hold your customers into being successful.   There was a membership area that I built. It was by far the best members area I've ever created in my entire life. The problem was that it contained 200 hours of content.  It was packed with value, but it was just too much for most people to handle.   People were coming up to me saying: “I gotta quit my job to watch this! I'll never get through it." It was way too much stuff.   People felt so stressed that they started asking for refunds. If they didn't have time to consume all the content - they wouldn't get the result - so they asked for their money back. Not good, right?   So I started to create success paths that show customers exactly where they should start and what they should do if they want to achieve a certain result.   Your kind of giving your customer permission to focus on just one thing and holding their hand along the journey.   Creating a Success Path is a super effective way to increase customer satisfaction and reduce refund requests   We’ve just talked about the importance of a post-purchase success path for your customers… but what about before they purchase? What happens there?   Is it possible to create a pre-purchase success path to help you increase sales? The answer is a definite YES!   PRE-PURCHASE THE HOLLYWOOD WAY   Think about how Hollywood releases previews way before the movie gets released.   Can imagine what would happen if Hollywood didn't release previews? I mean, think about that. Our brains wouldn’t be pre-framed and loaded with anticipation. We wouldn’t look forward to the release dates and arrange to go to the movies with friends. A movie release would just slip out without much of an event.   It's like being really excited to go to a party or vacation. Sometimes, the most exciting bit is the anticipation and planning beforehand. THE BEST PART OF YOUR VACATION ISN’T WHAT YOU THINK   A 2010 study published in the journal Applied Research in Quality of Life, found that planning or anticipating your holiday often makes you happier than actually taking it. The happiest part of your vacation actually happens before you even begin your holiday   How does this work? I have a favorite story that explains what’s going on in our brains when this happens, so let me share it with you quickly… THE WARM/ COLD EXPERIMENT   There was a college class who were told that they would have a substitute teacher for the day.   Right before the substitute teacher came in to teach, the students were handed a biography of the teacher. However, there were two versions of the biography.   Both versions were completely identical except for one word.   One version said that, most students found the new teacher to be a very “warm” person,” The second version said that, most people him to be a very “cold” person.   The biographies where split equally between the students - Half the students were pre-framed to expect the teacher to be warm and friendly, while the other half expected him to be cold and aloof.   What happened next was fascinating...   At the end of  the class, they surveyed the students to see if the professor should continue teaching.   The students who were pre-framed with the “warm” biography said that he was incredible and that they enjoyed the class.   Conversely, the students who were given the “cold” biography  answered that they didn’t enjoy the class and didn’t want the professor to continue to teach.   It was exactly the same person teaching exactly the same lecture - but students the responses were wildly different depending on how they’d been pre-framed!   That’s nuts, right? It was exactly the same person teaching exactly the same lecture. On the surface, the students were in the same room having the exact same experience, but how positively they responded depended on the pre-frame that existed in their head.   Isn’t that fascinating?   As a marketer, I started to ask the question:   What can I put in place to pre-frame and  build positive anticipation for the purchase of my product?   I started to look for a way to boost levels of anticipation and to create “an event” around the purchase of my product?   So here’s what I’ve been doing…   CREATING A PRE-PURCHASE EVENT   Before people attend my webinar, I have a product that they can purchase which helps me to recoup my ad cost.     As soon as somebody buys that mini product - I have a system set up that sends a message to my phone telling me who it is and I send them a quick personalized message.   Bloop. It sends straight back over to their email, and they get a personal message from me inviting them to come and watch the webinar. It's super effective.   We have a program on my funnel called “Deadline Funnel” and when somebody doesn't purchase within a certain window of time, it removes their ability to buy   Next we ask them if, “they want to join the waiting list?”   The people who join the waiting list are super pre-framed to buy the next time the purchase window opens because they don’t know when they’ll get another opportunity. BAM! It’s sooo effective.   What I'm trying to illustrate is that the way a customer is pre-sold your product drastically affects the likelihood of them buying the program - and their success once they purchase.   So start focusing on the question:   How can I pre-frame my customers brain to create a purchase, and to make the purchasing experience better? TAKING THE EASY PATH   There are a group of people who purchased one of my main products who did not go through a success path. It's the same product, and yet they are having a different experience.   Nothing has changed in the product. However, the way they were pre-framed and what happened after they purchased was different.   You guys know how to create  value, but if the lead up to the purchase doesn’t create enough anticipation and the post-purchase success path doesn’t do the right amount of hand-holding afterwards; then you are making your life (and the experience of your customers) harder than it needs to be.   With some great pre-framing and an effective success path - the same product can produce a vastly different experience for your customer.   Start thinking about, how you can create a positive pre-purchase experience and an supportive success path post-purchase.   For a long time, I was only thinking about post-purchase, but once I started thinking about pre-purchase too my results went wild.   Getting people excited to buy, then finding ways to reduce overwhelm post purchase is one of the keys things that you can do .   Most people spend too much time running around asking, “Is my product good enough?” The answer is “Yeah, it usually is.”   There’s just not enough of a pre-frame. You’re literally sending your potential customers straight to an order page or a sales message.   You need to put something in place that will actually get them in the mood to buy. Start thinking of how you can create an event for someone who is thinking of buying your product - think of it as a Hollywood preview that builds anticipation for your product.   Ask  yourself: How can I create a Red Carpet experience for my customers?   Answering that question will pay you back tenfold.   Until next time - Keep Crushing It!   Got a question you want answered live on the show? Head over to salesfunnelradio.com and ask your question now.

In questa puntata approfondiamo con Bruno Rago la conclusione di una lettera di vendita.Abbiamo visto finora ogni singolo passaggio necessario e nella scorsa puntata siamo arrivati al punto in cui diamo un’ultima spinta al nostro potenziale cliente (che ci ha seguito fin qui) affinché chiuda la lettera e acquisti il nostro prodotto o servizio.Il problema è che, talvolta, non è sufficiente limitarsi a questo.Bisogna trasmettere al potenziale cliente un ultimo (e definitivo) senso di Urgenza, Scarsità e Penalità.Infatti, in questo episodio scoprirai come:- Comunicare un senso di Urgenza perché il tuo potenziale cliente prenda immediatamente una decisione con elementi di Scadenza- Utilizzare la Specificità per comunicare un senso di Scarsità perché l’offerta è limitata per un numero preciso di prodotti- Strutturare una Penalità di conseguenza nel caso in cui il potenziale cliente decidesse di non fare ciò che gli chiediPer tutto il resto, noi di Copy Persuasivo® siamo molto richiesti (e abbiamo tantissimo lavoro), ma riusciamo ad essere sempre presenti sui nostri canali, pubblicando 2 podcast e 2 articoli al mese.Per continuare a seguirci, trovi tutti i link utili alla fine dell’articolo!NOTE ALL’EPISODIO[1.44] I diversi significati di “hook” nel copywriting.[3.58] Bruno riceve una lettera di vendita (scritta male) da un centro acustico.- Usare il “Lei” ti fa sentire ancora più vecchio del semplice fatto di leggere un invito ad un’analisi dell’udito.[6.28] Penalità, Urgenza e Scarsità come “hook” alla fine della lettera di vendita. Il caso di Booking.- Anche se la persona sente il bisogno di farsi una visita, ma preferisce rimandare, inserire un elemento di Urgenza le farà drizzare le orecchie.- “4 persone stanno guardando l’annuncio”: ti dà proprio l’ansia di poter perdere l’offerta![10.10] La conclusione di una lettera di vendita.- C’è solo una ragione per cui uno legge la lettera che gli invii: vuole una ricompensa.- Una SOLA lettera di vendita non fa il tuo marketing.[15.04] Il Desiderio di un affare e la Paura di una perdita. Lo strumento dell’Offerta e gli errori più comuni.- Non ti puoi inventare una scadenza “ad cazzum” e sperare che funzioni.[20.50] L’importanza della Specificità per trasmettere Scarsità ed Urgenza.[21.30] Esempi di lettere di successo.[23.43] Perché bisogna dire al lettore cosa deve fare per avere il tuo prodotto[31.50] Strumenti online per il funnel: Deadline Funnel, Thrive Ultimatum e Lockdown (plugin per Wordpress)[33.39] ConclusioniLINK UTILI- Thrive Ultimatum https://www.wpsuperstars.net/wordpress-scarcity-plugins/- Deadline Funnel https://deadlinefunnel.com/ ****************************************************************LE RISORSE CHE TI CONSIGLIAMO PER DIVENTARE ABILE COL COPY PERSUASIVO® :►► Il Piccolo Libro della Scrittura Persuasiva (NUOVA EDIZIONE): https://amzn.to/2LuUepi►► Il sistema completo per lanciare la tua attività con il copy persuasivo™: http://copypersuasivo.com/programma-sfornaclienti►► Il canale YouTube di Copy Persuasivo®: https://www.youtube.com/c/CopyPersuasivoSrl

In questa puntata approfondiamo con Bruno Rago la conclusione di una lettera di vendita.Abbiamo visto finora ogni singolo passaggio necessario e nella scorsa puntata siamo arrivati al punto in cui diamo un’ultima spinta al nostro potenziale cliente (che ci ha seguito fin qui) affinché chiuda la lettera e acquisti il nostro prodotto o servizio.Il problema è che, talvolta, non è sufficiente limitarsi a questo.Bisogna trasmettere al potenziale cliente un ultimo (e definitivo) senso di Urgenza, Scarsità e Penalità.Infatti, in questo episodio scoprirai come:- Comunicare un senso di Urgenza perché il tuo potenziale cliente prenda immediatamente una decisione con elementi di Scadenza- Utilizzare la Specificità per comunicare un senso di Scarsità perché l’offerta è limitata per un numero preciso di prodotti- Strutturare una Penalità di conseguenza nel caso in cui il potenziale cliente decidesse di non fare ciò che gli chiediPer tutto il resto, noi di Copy Persuasivo® siamo molto richiesti (e abbiamo tantissimo lavoro), ma riusciamo ad essere sempre presenti sui nostri canali, pubblicando 2 podcast e 2 articoli al mese.Per continuare a seguirci, trovi tutti i link utili alla fine dell’articolo!NOTE ALL’EPISODIO[1.44] I diversi significati di “hook” nel copywriting.[3.58] Bruno riceve una lettera di vendita (scritta male) da un centro acustico.- Usare il “Lei” ti fa sentire ancora più vecchio del semplice fatto di leggere un invito ad un’analisi dell’udito.[6.28] Penalità, Urgenza e Scarsità come “hook” alla fine della lettera di vendita. Il caso di Booking.- Anche se la persona sente il bisogno di farsi una visita, ma preferisce rimandare, inserire un elemento di Urgenza le farà drizzare le orecchie.- “4 persone stanno guardando l’annuncio”: ti dà proprio l’ansia di poter perdere l’offerta![10.10] La conclusione di una lettera di vendita.- C’è solo una ragione per cui uno legge la lettera che gli invii: vuole una ricompensa.- Una SOLA lettera di vendita non fa il tuo marketing.[15.04] Il Desiderio di un affare e la Paura di una perdita. Lo strumento dell’Offerta e gli errori più comuni.- Non ti puoi inventare una scadenza “ad cazzum” e sperare che funzioni.[20.50] L’importanza della Specificità per trasmettere Scarsità ed Urgenza.[21.30] Esempi di lettere di successo.[23.43] Perché bisogna dire al lettore cosa deve fare per avere il tuo prodotto[31.50] Strumenti online per il funnel: Deadline Funnel, Thrive Ultimatum e Lockdown (plugin per Wordpress)[33.39] ConclusioniLINK UTILI- Thrive Ultimatum https://www.wpsuperstars.net/wordpress-scarcity-plugins/- Deadline Funnel https://deadlinefunnel.com/ ****************************************************************LE RISORSE CHE TI CONSIGLIAMO PER DIVENTARE ABILE COL COPY PERSUASIVO® :►► Il Piccolo Libro della Scrittura Persuasiva (NUOVA EDIZIONE): https://amzn.to/2LuUepi►► Il sistema completo per lanciare la tua attività con il copy persuasivo™: http://copypersuasivo.com/programma-sfornaclienti►► Il canale YouTube di Copy Persuasivo®: https://www.youtube.com/c/CopyPersuasivoSrl

Hey everyone, welcome back to another broadcast of in the trenches. I'm excited to have on the call today Jack born who's the CEO and founder of Deadline Funnel. Deadline Funnel is automation software that lets you add urgency to your marketing funnel so you can sell more in less time. In today's call, we talk a about Jack's origin story (how he got into software in the first place as a non-technical founder) and how Deadline Funnel software works. However, the majority of our conversation is focused around this idea of adding urgency to your marketing funnel, and how you can do so in an ethical and honest way. I've written a lot about urgency and scarcity on this blog and via my newsletter, often in the context of launches. I can say, without a shadow of a doubt, that you need to leverage these psychological principles if you want get the most out of your launch or any marketing campaign you run. However, one of the questions that always comes up is how can we introduce things like urgency and scarcity, especially when dealing with digital products or productizes services that are not, by their nature, limited. So this gets into the realm of business ethics. How can you and I use urgency and scarcity in an authentic and transparent way, and still reap the big rewards? Well, in today's conversation we get into that and much more. In this broadcast, Jack Born and I talk about: How Jack got his start in software How Jack made $20,000 in one week using the elements of urgency and scarcity in his launch Why email marketing works, and specific techniques to get a lot more out of your email list than you're getting right now Why deadlines are critical if you want people to buy now, and not later (and how to implement deadlines in the most effective way possible) How to create urgency outside of the last day of your launch or open cart sequence How to structure a sales funnel to get the most out of any launch or campaign you intend to run How to ethically deploy urgency and scarcity, even when offering digital products And much more. How to connect with Jack Born online: www.deadlinefunnel.com @deadlinefunnel Insights from Jack Born: “It is your obligation to move as many people as possible from the prospect category to the 'I love your stuff; you've changed my life' category.”  - Jack Born Get the Latest Broadcasts of In The Trenches Subscribe to In The Trenches on iTunes How You Can Support In The Trenches Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

There's 3 types of prospects who ever hit your funnel. 1st, there's the "you had me at hello" ones. 2nd, there's the "no, thanks, maybe later" ones. 3rd, there's everyone in between. About 90% of your visitors are undecided. They sorta want it. But they procrastinate. The only way to push them off the fence is good old fashion scarcity. My guest is a scarcity expert. He's the dude legends like Perry Marshall consult about their offers. He's Jack Born. And he's going to show you how to ethically use scarcity to double your affiliate conversions.

There's 3 types of prospects who ever hit your funnel. 1st, there's the "you had me at hello" ones. 2nd, there's the "no, thanks, maybe later" ones. 3rd, there's everyone in between. About 90% of your visitors are undecided. They sorta want it. But they procrastinate. The only way to push them off the fence is good old fashion scarcity. My guest is a scarcity expert. He's the dude legends like Perry Marshall consult about their offers. He's Jack Born. And he's going to show you how to ethically use scarcity to double your affiliate conversions.

When it comes to generating more sales for your business, there’s no shortage of strategies and tactics to try. However, be wise when choosing, as some have the power to not only waste your valuable resources, but damage your business in the process. So, how do you choose the best option, especially if cold calling or slashing prices aren’t your thing?   In this episode, Adam shares three tips to increase sales without discounting or damaging your brand, business or reputation in the industry, while keeping long-term revenue in mind.   Episode Discussions: Adam's objections with cold calling and slashing prices Countdown timers on your website: good or bad strategy? How frequent sales can damage your long-term sales Ways to get creative when planning promotional events How to get the most out of using scarcity and exclusivity What to do when your competitors are running discounts The psychology behind reciprocity and why it works to increase sales A must-have powerful tool to keep in your marketing toolbox How and when to implement a rewards campaign into your strategy Why you should track, measure, and monitor your rewards campaign and what to look for   1:59 Cold calling: loss of power balance, gives off a "needy" impression, interrupts someone's day. Slashing prices/frequent sales: devalues your offer, destroys profit margins, trains your customers to wait for the next sale rather than purchase immediately.   4:20 #1. Events Takes advantage of the psychological principle of scarcity Create an event around your product, service or business Allows you to ethically and honestly put a real deadline on your promotion. If using a countdown timer on your website, use a real timer like Deadline Funnel. Gives you creative liberty to promote, advertise, and spread the word. Pair event with something relevant and meaningful to your business or industry.   6:14 #2. Upgrades Takes advantage of the psychological principle of exclusivity. Provide an additional product, service or benefit worth 20% more rather than offering a 20% discount. Can be tied in with an event to help include the scarcity factor. Gives feeling of exclusivity if upgrade is limited to a select few, those who purchase a select product or at a select time. Consider upgrading if competitors are running discounts.   7:25 #3. Rewards Takes advantage of the psychological principle of reciprocity. Says "thank you" and promotes new sales Can be offered with no requirement or stated expectation of purchase Instills an element of reciprocity in the receiver to feel out of balance until favor is returned. Use with frequent or loyal customers Or test strategy on new cold traffic Track, measure, monitor - Ensure campaign is ROI positive over 30, 60, 90 days   8:51 Takeaway point: “Long-term brand value shouldn't be jeopardized just to make a few short-term sales. Especially when you have so many better options available.”   Mentioned in this Episode: Influence: The Psychology of Persuasion- Robert Cialdini Deadline Funnel   Contact Adam: Adam@AdamErhart.com   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts        

Click above to listen in iTunes... Dan went from not being able to pay his power bill, to WELL past $200k in a few short months. But it wasn't overnight. Here's how he did it. I'll personally be buy his product. Click on the link in the blog post to check out his offer… ATTEND DAN's WEBINAR HERE:  and get my WP Theme Free... (email me) Steve Larsen: Hey, everyone. This is Steve Larsen, and you're listening to a very special Sales Funnel Radio. Speaker 2: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Steve Larsen: All right, everyone here, I've got a really unique episode here. This is fascinating stuff. Now, I've interviewed a lot of people in this podcast, and I've gone through, and we've thought we've got some great advice from great people in the past. Today's no different though, but I've really cool spin... I want to introduce you to a guy I've just come to know just in the last couple days, actually, named Dan Henry who is crushing it in the Facebook ad area. He's going to tell you a little more about it, but just killing it. The thing that grabbed my attention right off the bat is I was going through Facebook. I see this thing that says, "From pizza boy to $200,000 in a couple of months." I was like, "What the heck?" You know what I mean? That's always going to grab your attention. There was a striped screenshot, and I was like, "Crap, this is real." I was like, "Who is this kid?" I started going through, and a really fascinating story. With that, I just want to introduce everyone to Dan Henry. Dan, how are you doing, man? Dan Henry: Hey, how's it going? It's super early, but how's it going, Steve? Steve Larsen: It's going good, yes. Just so we know, Dan was like, "I became an entrepreneur so I don't have to get up early in the morning." Dan Henry: Yes, you're darn right. I became an entrepreneur, especially an online entrepreneur, so I can sleep in. That's my whole thing... Steve Larsen: That's awesome. Dan Henry: How are you doing this morning? Steve Larsen: I'm doing awesome. Like you took, Dan, a whole bunch of caffeine, and I am loving it. It's just starting to hit. Hey, I really want to know, and so does everyone else. I asked a few questions to people on the Sales Funnel Broker secret unknown hacks, all different pages. I'm like, "Hey, I'm about to interview this awesome guy. What do you guys want to know?" I got a huge list of questions from people, actually. Dan Henry: Wow. Steve Larsen: I mean number one, people want to know, literally, I think some are like, "How does a pizza boy" ... Tell us about your story. How does a pizza boy go to 200 grand? We'd love to know how it happened. Dan Henry: Well, I'll go through it. 200 grand, it's getting crazy at this point. I did 32 yesterday. I'm at 9,045 so far today. Steve Larsen: Wow, you're passed 200, obviously. Dan Henry: Oh, way passed 200. I've been doing over a hundred thousand a month for the past three months. It's getting wild now. I'll probably do close to 200 just this month. Excuse me. It's getting nuts. Let me see if I can run through this from beginning to end as cleanly and quickly as possible. Basically, back in 2009, I was a pizza boy. I was just your standard douche bag. Steve Larsen: That does not reflect all pizza boys, by the way. Just want to put that disclaimer in there. Dan Henry: It reflects me. I saw these articles and these Business Insider things and all of these stuff about these guys that were making stupid money, you know? Steve Larsen: Yes. Dan Henry: Just 18-year old kids making a million dollars. I was just like, "What is this?" It was this online marketing thing, and I was like, "I got to learn this." I spent two years just going nuts. Going nuts and trying to learn it... Steve Larsen: How were you trying to learn it? Dan Henry: The normal ways: podcast, buying crappy digital marketing products. That whole thing. Steve Larsen: Yes, yes. It's like the gauntlet we all run through, you know what I mean? Dan Henry: Yes. A lot of the early days with the Digital Point Forums and the Warrior Forums and all that. That whole thing. I didn't really try anything until 2011, and when I did, it was a blog. I was doing the whole SEO affiliate marketing blog thing. It was not how to make money. I know everybody starts with how to make money even though they haven't made a dime, which I don't freaking understand. Mine was electronic cigarettes, okay? Steve Larsen: Okay. Dan Henry: I went from $145 my first month in commissions to $30,000 a month my 14th month, so just over a year. I was making 30 grand a month in a year. I was doing really, really well. Life was great. I thought I was on top of the world, and then, the whole SEO crash happened. All that income just went poof, gone. It was just gone... Excuse me... Everything I worked for was just gone in a flash. I had a bunch of money in the bank because I had made that for that long of a time, and so I went, and I bought a night club. I took my skills offline because I was bitter, a little bit, about it. I was like, "Well, I want to start a real business." I started this night club, and I remodeled it. That's when I first started to learn Facebook ads because I had to bring business into my night club. It, in just over a year, I flipped the night club for a $300,000 profit. Now, you would think that that's all grand and well, but unfortunately, due to some really bad investments, me, investing in some software products I was trying to do, not paying taxes for three years like an idiot. I wound up literally broke at the end of it, okay? This was actually last year that I was still broke. Last year, I could not keep my lights on, almost. I had just gotten married to my wife who is a lawyer in Turkey, but does not have her ... she's working on it now to get her law degree here. She had to get a job, and this woman is a lawyer... She had to get a job at a Turkish restaurant to help me pay the electric. It was embarrassing for her, and it was embarrassing for me because I felt responsible that I made her do that. I'm sitting here, trying to keep afloat. I started another blog, and I was making about six grand a month doing that, but it wasn't consistent. I was barely keeping afloat. That was bad. Then, I started. People wanted to know how I made money back then and all these. People had always asked me, "How did you make this money to buy this night club, to do this, to do that?" I thought about coaching, but I didn't really get into it. I started doing Facebook ads more. I started taking on clients, okay? This is when it turned around... I started taking on local clients, real estate, all that stuff. In about a month, I scaled to $10,000 a month in clients, okay? First month. Steve Larsen: You were running ads for them, for their business? Dan Henry: Yes, just running ads for them, okay, and getting them great results. What really launched me was I had this real estate agent. Not real estate agent... Condo development in Texas. I spent $441 in ads. They ended up selling $900,000 worth of condos in a week. Then, I ended up getting interviewed on TV about it... Steve Larsen: I saw your picture all over the place. I was like, "Cool, this guy's been on TV, too." Dan Henry: Yes, yes. I've been on TV a lot. I've been on Business Insider twice. I'm hopefully working on getting on the Steve Harvey Show. We've been going back and forth with the producer for a while. Hopefully, I can get on there. In case Steve is listening, hey. I'm on the list. Steve Larsen: We'll send it straight to him. It says, "Re: Steve, you better ... From one Steve to another." Dan Henry: Yes, so anyway, so things started looking better. I had clients. Then, I started doing a little bit of coaching for Facebook ads, for online marketing. I did try to put out a blogging course, but unfortunately, most bloggers are freaking lazy. They don't take it seriously... They think it's some sort of hobby, not a real business. I got out of that real quick because it weren't the people I wanted to be dealing with. This went on for a few months, and I got back on my feet, and I was making crazy money with clients. Then, people obviously started asking me, "Well, how did you do this? How did you quickly make money with these clients," and all these. They were asking me these stuff. I decided to put out a little group coaching program. It was only seven people. This was where my course started happening... I don't understand this whole, "Let's build a course and sell it." You got to know that your course works. You might know how to do something, but you got to know that you can teach it to somebody. Steve Larsen: Right. It's totally a different skill, for sure. Dan Henry: Right, so I took seven people, and I worked with them personally, more of a group coaching than a course. I tweaked things. I figured out what was helping them and whatnot and what they really got in-tuned with and where their roadblocks were. I changed the material. I launched again to about 15 people. Then, I revised it. I did all these little launches until I had it down. I got three guys right now who were doing nothing, zero dollars. Now, they're making over $10,000 a month. One of them is a doofy 19-yearold kid. The other is a slightly less doofy 22-year old kid. The other one is in his 30's. He's got a family. Steve Larsen: No doof? Dan Henry: No, he's still a doof. Steve Larsen: No, can you just point out, re-quote what you just said. Okay, for the audience, what Dan just said is amazing because we tell people to do this all the time. Someone, the other day, just asked me like, "How do I get started? How do I do this?" I keep saying how to do it, and we keep saying how to do it. Go get results first. It's so much about that. Oh, man. You can't just go jump out, and just start if you like. Dan Henry: Listen, Steve, if nobody's going to listen, they're not... They're just going to be like, "Yes, okay." They're going to nod their head, and they're going to go, and they're drinking their drink, their overpriced latte. They're not going to do what you're telling them to do, okay? That's what's going to happen. 99% of the people listening to this right now are going to not do it. Steve Larsen: Startup Stock Photo Yes. I worked for free for 10 months for one company, just to get them sweet results. When they were making 60 grand every e-mail drop, then, I was like, "Okay, now you guys can start paying me." I took that story, and I went, and I sold it. That's how I got going in this industry... Same thing as you, anyways. Totally awesome, yes. Results first, everybody, before you get paid. Dan Henry: Yes, absolutely. Steve Larsen: All right. Continue, sorry. Dan Henry: Yes, so basically, now I had results. I decided to do an actual launch. I did an actual launch with an e-mail sequence. No webinar, just an e-mail sequence. I made $15,000 that month. That was fine. I was like, "Okay, that's cool," but I was a little disappointed. Then, I started implementing more of Russell's stuff from DotCom Secrets. I digest everybody's stuff... My favorite mixture right now is if you took Russell Brunson and put him in a bath tub with Ryan Lavesque, maybe sprinkled a little Derek Harper on. Not too much, but too much is way too strong, and just grinding them all up. Steve Larsen: All right. That's a great picture. Dan Henry: I got that whole little mixture going on. I started really getting into webinars. I took a webinar that I was working on, and I used the perfect webinar script. Steve Larsen: Okay. It's amazing. Dan Henry: Really, it was the same content. I just used Russell's format which really helps... I put that all together, and I launched. I used all the same strategies I taught with Facebook ads for my launch, obviously because duh, that's ... That month, I ended up doing $104,000. Steve Larsen: Holy cow. Was that just three months ago, you were talking about? Dan Henry: Yes, that was three months ago. Steve Larsen: That's amazing, okay. Dan Henry: Yes. Here's the funny part. I didn't pay for any ads. Steve Larsen: Really? Dan Henry: No. You know why? Because as soon as you opted in for my webinar, I didn't take you to a thank you page. I didn't take you to a, "Hey, here, you registered for the webinar." I took you to an up sell. It's a 37-dollar product... The way I framed it was, "Hey." We'll all just tell you what it was. It was called Pixel Hero. Basically, you sign up for my webinar. What I did was the webinar was just ... It is a super long name. It was called, "How I made $10,000 my first month running Facebook ads for clients, and how you can too, even if you don't have results to show first," okay? Steve Larsen: Sure. Dan Henry: I taught a method. It's funny because it's all revolving around the "Get results first" method, even though it says, "Even if you don't have results first." It's a very interesting method. I do that webinar, and then, on the thank you page, it was called Pixel Hero. I was like, "Hey, does the Facebook Pixel confuse you? If it does, you might want to check this product out because it really enhanced." This is the key. "It will really enhance what you learn on the webinar." I noticed that when I said, "This thing that's only $37 will enhance what you're going to learn on the free webinar," it could have earned at 40%. Steve Larsen: Dude, holy crap. Dan Henry: It can earn at 40%. Steve Larsen: Now, was it even your product? Is it just an affiliate thing that you put in? Dan Henry: No, I don't do that crap. No, it was my product. Steve Larsen: That's awesome. Dan Henry: Yes, I put it together in a night. It was slides and all. It's like Russell's stuff. You get slides and all that stuff that I screen share. One of the bonuses was how to get webinar registrations for under a dollar. That really helped. I hit it from all different ways. I did $9,000 in Pixel Hero sales before I even got on my webinar... Steve Larsen: That's amazing. I mean you literally created a self-liquidating offer for webinars, which is oh, man, that's cool. Dan Henry: Yes, yes. You know what I stole from Russell a little bit? Steve Larsen: Yes. Dan Henry: I saw him do this video once where he had a whiteboard, and he had the price, but he had paper taped up to the wall. Steve Larsen: Dude, go ahead, yes. Dan Henry: Yes, he did the whole thing, and the paper's there. I'm thinking, "Dude, just shut up, and rip off the paper, for crying out loud." I'm thinking, "Wait a minute." Steve Larsen: That's why he does it. Dan Henry: Yes, exactly. I was like, "Well, if I was that emotionally invested to that darn paper getting ripped off ... By the way, the only reason I'm saying darn is because I'm on your podcast. I would be saying all kinds of different things normally... Steve Larsen: I appreciate it. Dan Henry: I did it, and it works well. I ripped it off, and boom. It worked really, really well. Then, I re-targeted people, and I was like, "Hey, this is your last chance, or the price is going up." I would spend $3, and make a $37 sale. I've done probably $40,000 in that offer. Steve Larsen: Just for that front-end offer? Dan Henry: Yes. Steve Larsen: I mean if you can get someone to go through, and they buy a 37-dollar product, the likelihood that someone actually shows up is huge, watches the thing, goes through. Their engagement's high... Dan Henry: Oh, yes. Steve Larsen: Awesome. Dan Henry: It's a tripwire. Steve Larsen: Yes. Dan Henry: Let me just tell you, man. I've seen these things where Russell or anybody, you guys, you're talking about, "Oh, this funnel makes us $100,000 a day. Oh, this funnel makes us $30,000 a day." Steve Larsen: Which is true. Dan Henry: Yes, I know. Oh, I know it's true... When you're watching that, you're like, "Oh, man." Some people probably are like, "That's not even possible." Then, some people are like me. I know it's possible. I know it. I just got to do it. Now that I'm doing it, honestly, it's been a crazy ride for me. I remember looking at ... I don't know if it's still big now, but you know the income reports? Steve Larsen: Yes. Dan Henry: Who is the guy? It was Pat Flynn. Steve Larsen: Pat Flynn, yes. Dan Henry: Yes, and the EOI on Fire, so I started looking at those. I remember, I saw one with Pat Flynn, and it said, "Oh, I made 120 in an income report. 120 grand." I'm thinking to my self, "If I could only make 120 grand in a month, that would be amazing." Now, I'm making it. This week- Steve Larsen: You're matching that. Dan Henry: This week, I have done almost $80,000 this week. Steve Larsen: Yes. You woke up, and there was already almost 10 grand in your bank. Dan Henry: Yes, yes. Steve Larsen: That's amazing, man. Dan Henry: This week. That's on very little ads spent... Now, it's a little bit higher this week because of the whole Black Friday thing, but when I went evergreen, which I'll get into in a minute, now, I'm up to at least five to $7,000 a day solid. Now, it's getting crazy... I've now have had 10, 12,000-dollar days. Yesterday, it was 32,000, but that was cyber Monday. Friday was 16,000. Anyway, I did my live webinar, and then, I did it again a month later. I made about the same amount a month later. Then, when I turned into evergreen, and I used your On The Hour webinar. There's that because I saw the ... What was it? Was it the Certified Partner one that you guys did? Steve Larsen: Yes. Dan Henry: I was like, "That's awesome. I want to do that." I studied it, and I funnel-hacked you, basically. I recreated it, and then, I spent all this time trying to figure out how to do it. Then, you guys end up releasing the code for it the next day. I was so, so angry. I was like, "Ahh." I just deleted everything I did and used your code. I did the On The Hour thing. I've just been hit, hit, man. Now, I've just opened my affiliate program because my webinar converts like great. Like great. Oh, I don't have any coffee or anything. My webinar converts great. I just opened my affiliate program. One of my students made $800 yesterday on it. Everything's coming together, man. It's just amazing that last year, I could barely keep my electric on. Now, this is all happening. Not only that, but I've got student results out of the Yin Yang. I think that's what really sells my stuff. I don't even go into big long copy. I just constantly push. Every e-mail I send out has a new case study from a student. I don't push, really, my results so much. I mean I do, but mostly, my student results. I always do headlines for what these student results are. They're all across the board. I'll push out, like for instance, a web designer spent $100. She landed her first 6,000-dollar client within $100. I got guys running it as an agency where they got chiropractors. They're making 10 grand a month... I got a bunch of those guys, real estate guys doing well. I know you know Jesse Coft. She is killing it. Within two weeks of taking the course, she had a killer webinar going. She made thousands to $10,000 for a masseuse place. There was somebody else. I don't remember, but I just got all these variety of case studies, and I just push them out. What I do is every single time somebody gets a result, I have my assistant, Stephanie, get them on Skype or get them on Hangouts for a five-minute success call. I record it, and I immediately push it out or put it in my sequence. I just put it on my sales page, and I just push, push, push, push, push the results because that is honestly what I think matters. I think if you have results, you don't have to be awesome at sales copy, awesome at e-mail sequences or any of that because at the end of the day, you have the results. You have the results, so all that other crap is just secondary, I think... Steve Larsen: No, it's so true because I did door-to-door sales for two summers, right? How many of those tactics I actually use what I do now? None. What actually sells the stuff that I do and actually sells when I build funnels is I say, "Hey, I'm just built for the next president of Alberta, Canada." You know what I mean? It's helping him in his campaign. "Hey." You can point back to all these different things. It's so much more powerful because now, you sell without actually selling. You know what I mean? You're actually pushing things without actually cramming down their throat. It becomes very much a story-based automatically. It's just so much more powerful than a pitch that's more generic. Hey, I wanted to ask, so I'm actually drawing while you talk your funnel and all the different pieces. Now, so you go from a registration page ... Dan Henry: Do you want me to go through it? You want me to just go through the whole thing real quick? Steve Larsen: That would be awesome. Then, you said some crazy stuff. You've got little, little tiny ism's that you're doing, as far as capturing stories, getting them on Skype. Stuff like that. Those are things that are huge impacts, like you said. Those are not normal for people to be pulling off. I'd love to hear those kinds of things as well. Dan Henry: All right. Hey, I'll go through the whole thing. All right, so on my website, danhenry.org, I have a cheat sheet. It's called Seven Proven Steps to Creating, running and Profiting from Facebook Ads. It's a PDF cheat sheet. Once you go on there, and you opt in, whether it be from a cold ad or Google or whatever, you opt in. You get this cheat sheet... Now, this is where it gets interesting. Once you get the cheat sheet, you get forwarded to a thank you page where I invite you to my free Facebook group called Superhero Entrepreneurs. Now, this is important because I used to try to be super professional. It wasn't working for me. I just blended in with everybody else. When I started being myself, that's when it blew up. I'm basically the Kevin Smith of all my marketing on my extremely juvenile humor. It costs a lot. When I bring them to the thank you page for my group, I'm wearing a bunny hat ears, and I say, "Thanks for joining." I tell them about my group. I say, "Let me invite you into the group," and I say my spam policy. This is how I pre-frame people right away to get used to how I am. I say, "Listen, if you spam in my group, we have a policy. If you spam in my group, I will send you goat balls. My admins will send you pictures of goat balls." Everybody in the group has my permission to PM you with pictures of goat balls. They get used to my crazy incorrect way. Now, listen, seriously, if you go join Superhero Entrepreneurs right now, and you spam, you self-promote, you will get sent tons of goat balls. What happens is we don't even have to ban people. They leave because they get just bombarded with pictures of goat balls, okay? Steve Larsen: What the heck? That's awesome, man. Dan Henry: Yes. Now, people, and here's the funny thing. People enjoy this because I'm making stupid money, but I'm being a total jackass. I'm letting them know that it's possible. You can be your self. I'm the type of guy that would send you a picture of goat balls if you spam my group. That's me. You know what? That's what I'm going to do. Steve Larsen: That's awesome. Dan Henry: I take them to that page. I warm them up to my personality. I get them in my Facebook group, which is key. Then, after that, they get sent a five-day e-mail sequence which is your soap opera sequence, basically. That sequence tells them my story, indoctrinates them and pushes to my On The Hour webinar. It plays every hour. They register for the webinar. They get forwarded to the webinar room when it's time. Now, they get an e-mail that offers Pixel Hero, and they also get re-targeted for Pixel Hero. That helps my ad cost and all that. Steve Larsen: They go right after registration though. There's a interstitial page though where they go to Pixel Hero, right, before confirmation page? Dan Henry: Yes. No, the Pixel Hero only gets offered in the funnel steps when I did it live... When I switched it to evergreen, I just send an e-mail because I didn't want to. What happens if they opt in five minutes before it plays? What are they going to do? Watch the sales video? Then, I mean I guess I could split test it, but it's working, obviously, great right now. Basically, they get forwarded to a page. On this thank you page is just a five-minute video where I teach them how to get easy ROI clients. This warms them up as well. Steve Larsen: This is before the webinar even starts? Dan Henry: Yes. I send them an e-mail with pre-free videos as well. They can just watch it at their leisure. Basically, the e-mail they get right away is, "Hey, here's your" ... I basically funnel-hacked your certification thing. I looked at the e-mail Russell sent, and he was like, "No matter what time you opt in," he says, "It's starting now." I was like, "Oh, that's interesting." I did that. I also said, "By the way, here's three free videos you could watch anytime. I will help supplement the webinar." I do that... Steve Larsen: Those are your indoctrination videos, prior to coming on. Okay. Dan Henry: Yes, I did those videos when I did the live webinar. I might change these stuff a little bit, tweak it. I'm trying to fit what I did live into this evergreen thing because it's a little different. They opt in, and it plays every hour. The webinar plays every hour, so it's a little bit different. Steve Larsen: If you don't mind, how many e-mails are they actually getting then, when they opt in? I mean that could be a concern for some people. They're like, "Oh," but it probably doesn't matter. Dan Henry: Oh, they're fine. They'll live. Steve Larsen: Right, okay. Dan Henry: They get two e-mails as soon as they opt in. The fist e-mail is the whole, "Here's your link to the webinar." Then, the second e-mail is, "Do you have trouble with the Facebook Pixel?" That is a very short e-mail. It's two sentences, and it basically says, "If you have trouble with the Facebook Pixel, just click here." That's it, and it takes them to my OTO page. They also get re-targeted as well for that. It's no big deal if they don't read the e-mail. I do tons of sales with re-targeting... Then, they watch the webinar. They get offered the product, and they have seven days to sign up. They get e-mails, and the e-mail sequence at that point is literally just results, results, results, results, results, results, results. I just go nuts. Then, I re-target people... Oh, this is another interesting thing I should include. When people opt into the cheat sheet, for five days, they get targeted with all my TV interviews, podcasts I've been on. They see. Basically, they opt in- Steve Larsen: Social proof like crazy. Dan Henry: Yes, social proof. Yes. It's like my credibility... I call it my credibility campaign. Then, when they opt into the webinar, now, they're getting re-targeted with just one of nine case studies from my students, okay? I just keep funneling them back to that. If they haven't bought already, by the time day seven hits, they've only got that much time to buy. They've already been hit with the cheat sheet, soap opera sequence, the TV interviews I did, the speeches I've done, all of that. Then, they got hit with the webinar. Then, they got hit with the follow-ups and the case studies. They're getting hit. I'm following them around Facebook with re-targeting on the student results and all of these. Steve Larsen: Wow. Dan Henry: At this point, then, if they don't buy, they get forwarded to a waiting list. I actually find I do a ton of sales from the waiting list. Even though you basically have all this time to sign up, like I just opened for Black Friday and Cyber Monday to everybody on the waiting list, just to people on the waiting list and people on my group. Like I said, I did $16,000 on Friday, and I did $32,000 yesterday... Steve Larsen: It's from a waiting ... I've heard a lot of strategies with that waiting list. They'll go at them. If someone didn't buy on the webinar, you just toss them. I mean do you have them tucked in for waiting list? Dan Henry: You toss them on over to the waiting list. Yes, they have to opt in for it. Steve Larsen: How do you get them to do that? Dan Henry: Once the timer runs out, and the offer expires ... Oh, I use Deadline Funnel, by the way. Steve Larsen: Okay, cool. Dan Henry: Once that times out, no matter where they are, whether it's a sales pitch or whatever, they get forwarded to the, "Hey, sorry. You missed it. Jump on the waiting list," okay? Steve Larsen: Wow. Dan Henry: When every once in a while, I'll find a reason to open it up like Black Friday and Cyber Monday. I sent an e-mail out to that waiting list, and they just buy like crazy. One time, I sent an e-mail, and I was just like, "Listen, I know you missed the course. You know you want to get it. Just freaking do it, okay? Click here." I'd be paid 10 grand. I mean I swear to God. I don't know what it is. People don't read their e-mail or something. I get e-mails all the time... "Please let me in. Please let me in. Please let me in." I'm thinking, "You had seven days, dude. What is taking so" ... It revolves around a key thing here. It's that there's two very important points here. Number one, I could do this funnel completely different. See, everybody gets so ... "Oh, give me your funnel. Give me your funnel. Give me your funnel. Can I have a copy of your funnel?" None of that means anything if what you put in the funnel sucks, okay? Steve Larsen: Yes. It literally is the copy. It's the way you do it that matters, yes. Dan Henry: Right, so when you say you funnel hack someone, yes, you can funnel hack the process, but it's only going to work if whatever you're offering is good. If it sucks, and you don't have results, people aren't going to buy just because they went through a certain amount of funnel steps. I mean that's just ridiculous, because everybody's sick of people being full of crap these days. Everybody's full of crap. 99.9, they make $5 online. Now, they want to go create a course, you know? Steve Larsen: Right, mm-hmm (affirmative). Dan Henry: When I created my course, I did it in stages. I refined it. I redid it. I redid it. I made sure that it worked for people without me, holding their hand. You're going to still have people, like every once in a while, I'll get somebody who's like, "The course is not working for me." I'll be like, "Well, run me through what's going on." They'll run me through it... Steve Larsen: Yes, what are you doing? Dan Henry: Obviously, they're doing it completely different. I'm like, "Why are you doing this? This is not what I said to do." "Well, I just thought." I'm like, "Oh, you thought? You thought nothing. You're not doing it the right way. Do it the right way, and you'll get results." Then, they do it the right way. Then, they get results... Then, they're like, "Oh, it worked." I'm like, "Yes, no crap." Listen, I have refined this. I have taken ... Put it this way. I'm really close with one of ... I'm going to call him out right now. This is funny. One of my students, his name is Tanner, okay? This kid is 19 years old. Now, have you ever seen those videos on YouTube where they go and ask people who the Vice President is? They don't know. Steve Larsen: Yes, yes. Dan Henry: This is one of those dudes, okay? Steve Larsen: Okay, sounds cool. Dan Henry: He would totally be one of those guys. The kid is making $10,000 a month running a Facebook ad agency. I didn't give him any private coaching except the course. Steve Larsen: It's just from your course. Dan Henry: Right. Steve Larsen: From your content, yes. Dan Henry: Right. He took the basic version. It's like I refined it so that literally, somebody like, and I love him. He knows I love him, but one of those dudes can make that much money, that's what I was going for. Forget funnels. Forget webinars. Let me get this down first, okay? Steve Larsen: Right. Dan Henry: Let me get this to where people are going to get results. I did it in two things because my course goes over, "How to run ads for your self or for clients," and actually didn't even start for clients at first. I just noticed everybody wanted to do it for clients, so I added that aspect. It works for both, and I got it to where, for instance, this girl, Gretchen, she is a high-end web designer. She didn't know nothing about Facebook ads. She spent her first hundred dollars and landed a 6,000-dollar client. Boom. Got her. Tanner, who's making 10 grand a month... All these people, and once I had that, I knew I had something. When I launched big, I started getting, literally, every other day, I get a message from Stephanie. She's like, "We got another success call. We got another success call." I don't even know who these people are. They sign up. They take the course. They get results. They make money. That was the whole plan: get results first. I know everybody's listening right there. "Oh, let me get his funnel. Let me funnel hack him." It's like, "No, dude. You could screw the whole funnel." Actually, on that launch that I made, my second launch to where I did another hundred grand, 500 people didn't get the webinar registration link because of the API. Something happened with "Get Response," and the API wasn't talking to quick funnels. It was their issue. I know people have had issues with that. Here's a little tip. Don't use the API for anything... Use HTML parsing. It will work every time. If you use API, you could risk losing e-mails. Steve Larsen: Just so the audience know, you're talking about the ... If you're using a third party auto-responder, and you're inside ClickFunnels, open that top right spot, It says, "e-mail." If you click right there, and you drop in HTML and click pars, it grabs straight from the code, right from your third party auto-responder, or you can do it through an API. Sometimes, there's issues with that... Dan Henry: Exactly, and I didn't know that. 500 people didn't get my registration e-mail, so I had to re-target the crap out of people and be like, "Hey, here's the replay." I probably could have done more that second month, but whatever. I think we talked about that. I think I messaged you about that... Steve Larsen: I think you did, yes. Dan Henry: Yes, because I made 40 grand the week I launched it, and the first time I launched it, I made 45 grand the first day. When I first did my first webinar, it was literally my first, where I did the perfect webinar script, that first day, I did $45,000. Steve Larsen: Now, could you walk us through what the offer actually is, or do you want to say that for the webinar? Totally fine. Dan Henry: No, no. I don't care. If people are interested, they're going to watch the webinar. They'll find it. Basically, here was the secret that I did on the webinar. I know people are going to start copying me, and they're going to try to copy me, but whatever. I'm not worried. You're not going to do this good... Steve Larsen: That's a challenge to you. Now, you got to do better. It's like your pride's on the line. Dan Henry: I compete with my students all the time. It's funny. Actually, real quick side note. I had a student launch her course, and she did $53,000 in a week. That week, I had done 20,000. I got all pissed over that cost. Damn it. I got all peed off, cheated on, darn it. Steve Larsen: Hey, pissed isn't a swear word, is it? I hope not. Dan Henry: Isn't it? Well, good. Then, I got pissed off. I'm like, "I can't let her beat me." Then, I went out and made a hundred grand. Anyway, basically, I do the three secrets. Now, here's the key. There is a way to get Facebook ad clients. People don't realize how easy Facebook ads are if you ignore the noise. There's just so much noise out there. Oh my God, the split testing and the buttons and the objectives and the acronyms. It's maddening. Dude, it has nothing to do with any of that. It has to do with psychology. My ads, they're not all crazy. They're so simple. If you run ads for local businesses, doctors, lawyers, gyms, chiropractors, dentists, these are very easy. I could teach you in an afternoon, how to kill it for these type of businesses, all right? It's not hard. Now, for coaches and courses, that's different. I cover all that in my course, but for the webinar, I show you how to get results for those type of clients. Then, I show you how to get those type of clients right away. My first secret, and this is key, this is going to be huge. This is a huge value bomb right here. Secret number one, I show you how to get clients, literally, within an hour. Sometimes, 20 minutes, five minutes. I've had several people do it, and they got clients before the webinar was over. It's like really one of my best things, and I throw it out there on the webinar. What happens is people start doing this technique, and I'll save the technique for the webinar, but people start doing this technique. I say, "Go ahead and do it." Then, I start going through the rest of the webinar... By the time I get to the pitch, people's inboxes are blowing up with people wanting them to run ads for them, okay? Now, they got to buy the course because now, they're getting clients, right? They got to know how to run Facebook ads, or they got to know how to run better. They got to know how to improve their agency or whatever. They got to know how to get more clients. They got to know how to run whatever. I show them that on there. The secret, too. I show them how to get results for those clients. I give them everything they need. I've had several people. Several people, not buy my course and get results from that webinar. I'm okay with that. They're making money. They get clients... For the people that want to take it to the next level, I offer them the course... The course covers everything. It covers no only running for clients, running for yourself, whether you're a coach, a consultant, an online course. You want to run ads for restaurants. You want to ad runs for night clubs, chiropractors, doctors, lawyers, real estate, it's all in there. It's called, "Facebook Ads for Entrepreneurs." It's a very comprehensive course. It's huge, tons of bonuses. I mean it's a very big course. It's huge... Steve Larsen: Dude, that's awesome. By the way, Dan just is Zeigarnik effect of the crap, out of all of us, by the way. If you don't know what that is, it's when you start saying something, but then not finish it. It sounds like you all need to go watch that webinar. You said there's a technique that makes ... So you make people do things on the webinar to follow on with you, and they're getting results in the middle of the webinar. By the time the pitch happens, you are the obvious answer to them continuing... Dan Henry: Yes, yes, yes. Steve Larsen: Genius, my friend. That is amazing. Dan Henry: Thank you, thank you. Now, I don't tell people. I don't say, "Hey, go get a real estate client. Go get an online coach." Some people try it, and I even tell them not to do it. I show them how to get clients that are, what I call, "Easy ROI clients." These clients are super. You cannot possibly screw up a Facebook ad for these clients. I give them a funnel, too. I give them a free funnel. I give them everything. I give them the funnel. I give them everything they need. You cannot screw it up. Where people screw up is they watch the webinar... Then, they go, and they try to take on clients outside of that scope. Then, they have a little bit of trouble, but then, they buy the course, and they learn how to do it for those clients as well. Because it's a free webinar, I say, "Listen, I'm going to teach you how to get easy clients, how to get results for easy clients. If you want your hand held or you want to learn how to get results for different industries, for your self or for your coach or harder industries, or you just want to learn how to excel quicker, here's the course." That really, really works. I know some people out there are like, "Well, you shouldn't run Facebook ads if you don't know what you're doing." Yes, I totally agree, but like I said, for a select few types of clients ... Steve Larsen: Certain area, right. Dan Henry: Yes, it's stupid easy. It is because I have had people take the course, get a client and get stupid results. For instance, I've had several instances. Okay, I'll give you an example. I'll give you a perfect example. Cory Ellerbroek, this guy, and this almost makes me cry, this story. Cory Ellerbroek, he's a chiropractor in Texas. Cory was about to shut down his practice. He had very little business. He was literally about to close his doors. He had been following me for awhile. He bought my course on his last credit card. It was like his last Hail, Mary. Within the first day of him, running an ad, he got five or six new patients on nothing, like $40 ad spend. I have a case study. I don't remember. Let me see if I can find the numbers. Yes, I'll find the numbers. I'll go to my quick funnels. I'll tell you exact numbers. Yes, let me tell you the exact because I want to be accurate here. Steve Larsen: I know everyone listening now is going to be just frothing at the mouth to go to danhenry.org. Dan Henry: Okay. Yes, well, do that. Steve Larsen: Get your credit card out, and get it ready. Dan Henry: All right, so here's the numbers, okay? Steve Larsen: Sounds good, yes. Dan Henry: I'll give you the numbers right now. He spent $90, and he got 12 new patients. Steve Larsen: 12? Oh, man. Dan Henry: Okay, paying clients. This is somebody who is brand new, all right? Don't tell me ... See, all these people. I'm going to be honest right now. I'm going to piss off a lot of people. Honestly, I see them post in the groups and all of these. "Oh, well listen, to be good at Facebook ads, you got to test, test, test. You got to split test. You got to do this. You got to do that." I don't even split test my ads. No, I don't split test my ads, okay? Steve Larsen: That's huge. Dan Henry: Yes. I don't. I don't need to because now, I do split test ... I split test audiences. I don't split test ads, all right, because here's my thing. I want to create a perfect sequence for my perfect customer. Instead of trying to force and split test that ad and that copy to convince people, I want to create something that if somebody would opt into that, they'd be an easy sell. Instead of split testing the ad, I split test people. I find the people that engage with that ad the best. That's why I get such crazy ROI. I do not split test ads. I never have. Now, even still to this day, I don't split test ads. Steve Larsen: You want the ad to only let people in. You're not trying to convince clicks. Dan Henry: Yes. Let that sink in. Let that sink in for a second. I've got flamed even on the ClickFunnels go, "You don't split test ads? Oh, but I got them all up at arms." It's like, "Well, guess what? I'm spending two grand a month in ads, and I'm making over 100, so obviously" ... Steve Larsen: Right, something's working. Dan Henry: Something's working. I mean I've got these crazy ROIs. It's because of that, I don't split test ads. See, to me, I'm going to throw all this crap against the wall and see what sticks because I didn't take the time to know my customer. I go crazy into customer research, crazy. My first step like sometimes, when I get into a new ad or industry, I got take people out to lunch. I survey them. I ask very specific questions, which I cover in my course. I figure out exactly the pain points, the struggles, the roadblocks. I interject that into a script that I have for Facebook ads, okay? It's a formula. Steve Larsen: Fascinating. Dan Henry: It's Russell's. It's like Russell's scripts, but it requires the answers from the survey to plug in. All my ads convert immediately because of this. I do not split test. I just don't because I don't want to split test. I want to find the right customer. I don't want to convince people to buy my stuff. I want to find people already ready to buy my stuff, okay? Then, sales become easy. Cory, he spent $90. He has 12 new patients. Now, he's actually thinking of expanding his practice. He is too busy to even talk to me. This guy was going to shut down his chiropractic practice. Now, he's thinking about opening up a second location. He's starting to consult with other chiropractors and do ads for them. He's killing it, all right? Killing it. I actually got to send you the screen shot. It's a screen shot. Maybe you could put it on your ... Steve Larsen: Yes, yes, yes. I'll put it in the blog. Dan Henry: Yes. It's literally me, talking to him, and I said something like, "Hey, Cory. Can you help out with this thread in the student group about chiropractors." He's like, "I don't have time. I'm so slammed." Then, he told me the story of the credit card and how he was about to close practice. I was like, "What?" The thing is, for certain clients, I can teach you how to get crazy results for them in a couple hours. Yes, now, if you want to watch it on my course, you want to do something like that. I can teach you that, too. That's in the course, but it's going to be more in two hours, okay? Steve Larsen: Yes. Dan Henry: If you follow a strategy where you focus on psychology, instead of all this crazy button-clicking inside the dashboard, you can get crazy results. I don't look at cost per click. I don't look at click-through rate. All those analytics are turned off in my dashboard. They're all turned off, okay? I swear. I know everybody's right now, freaking out. Steve Larsen: Yes, that's huge. Dan Henry: Some people hate me. Listen, I don't split test. I don't look at cost per click. Don't give a crap what my cost per click is, what my click-through rate is because the way that I do it, I focus solely on conversion in sales. Also, here's something. I'll give you teaser. Do you know how everybody freaks out about targeting? Steve Larsen: Yes. Dan Henry: Did you know that in some cases, you don't even need to target? Steve Larsen: No, I actually had no idea that you could do that. Dan Henry: Yes, you could actually let Facebook do the work for you, and nobody knows that. Nobody actually realizes that... There are some campaigns I run for local businesses. I don't do any targeting. I got no interest targeting. Steve Larsen: That's pretty big. That's a huge deal. Dan Henry: Yes, listen, listen. If it's popular, it's wrong. Have you ever heard of that? Steve Larsen: Yes. Dan Henry: Okay. I've got at least 50 students that have taken every Facebook ads course under the sun. Hey always tell me, "Holy crap, this is so different, and it works so much better," because I take a psychological approach to Facebook ads. I don't take a button-clicking techie approach... I take a psychological real down-to-earth approach. These people are in their kitchen. They're driving. They're walking down the aisle in the mall, and they see your ad. You're pulling them out of their life. You got to do something. You got to hit them in their brain in order to pull them out of their life and into your world. Steve Larsen: Goat balls. Dan Henry: Yes, goat balls, exactly, pattern interrupt. Yes, hopefully, I've covered a good amount of- Steve Larsen: Man, I can't even believe it. This is fantastic. You're right. This is a complete different approach. It just goes to show. Funnel hacking is awesome, and it sits in this certain realm, you know what I mean? You're given this whole other avenue where you can go and actually be ... You're a pioneer, I feel like, in the Facebook ads. Not a lot of people do this. I don't know anyone else who does this type of strategy. This is awesome. Dan Henry: Well, it's something I learned over time, working with clients because I did the same thing, man. I looked at all the other trainings out there, what everybody says. I just hate this mentality. "Oh, let's tweak, tweak, tweak, test, test, test, test." Yes, there could be a little bit of testing, but here's the thing. You will take all the 99% of all that tweaking and testing out of the equation if you do the damn customer research and what your customer is thinking. You can skip all that because when you split test, that's all you're really doing. You're split testing things, and you're split tests are literally telling you what's connecting with your customer more and more and more. If you just figure that out from the beginning, like I'm on the big Ask Ryan Levesque. My method of customer research is actually similar to the method from Ryan Levesque in Ask. Steve Larsen: It's in the book, yes. Dan Henry: Right, but it's on steroids. Think like Arnold Schwarzenegger, 1960's like, "This is my customer research." Yes, this is totally different, but it's based on the same principles, but it's very specific questions. What I do in my course is when you ask the questions, you just take the popular answers, and you plug them into the script. You plug them into the Facebook ad script, and it just converts. Steve Larsen: Okay, that's amazing. I mean you've certainly taken us through. Dan Henry: I'm really trying to hit. I'm really trying to make sure I get to speak at the next Funnel Hacking Live. Steve Larsen: I will put in a plug. We just sold out yesterday, actually, on that. Yes, yes. Dan Henry: Yes, I had a bunch of people tell me, "I want to go." I have this horrible fear of flying, so I don't really go to the conferences a lot, but if I'm going to get on stage, I'll take a train or something. I do have a horrible fear of flying... Steve Larsen: Man, well, speaking of that, let's go 30,000-foot view then. Yes, I mean you've certainly taken us through the trenches on how you're doing this. Now, just conceptually, just the overall arching strategy that you're using for the people who are, let's say they don't want to go to Facebook ads. What would you tell people to do who are still the pizza boys? You know what I mean? Who don't want to go Facebook route, but they want to do something else, some other product. What's the thing they should go do? Dan Henry: Well, at any point, you're going to probably need to use Facebook ads regardless. You don't have to take on clients. You can sell your own product, but the quickest way to do it is with Facebook ads. I think that would be involved at some point. Steve Larsen: Oh, yes, for sure. I mean as far as their own business creation. Dan Henry: Oh, creating a product creation? Steve Larsen: Yes, how should they get started? Dan Henry: All right. You want my formula? Steve Larsen: Sure. Dan Henry: Okay. Everybody says, "Oh, find a problem and create a solution," or "Find a product and sell as solution." That is so vague, okay? Steve Larsen: It's very vague. Dan Henry: It's so vague. Here's my formula. Ready for it? Steve Larsen: Mm-hmm (affirmative). Dan Henry: Here it is. Find a specific problem for a specific person and create a specific solution while avoiding the common roadblock that that specific person usually runs into with that specific problem. Steve Larsen: You're going to find something specific, but do something different? Dan Henry: Yes, so basically, you want to find a problem that is a problem only for a specific type of person, and you want to create a solution. Here's the, yes, the most important part is your solution has to avoid the common roadblock, okay? I'll give you an example. My course revolves around how to run Facebook ads for clients or your self. The client aspect, what I did with this was I figured out a way to get ... Everybody's big pain point is, "Well, I don't have results yet. I'm learning Facebook ads. I haven't started yet... ...How do I get clients if I don't have any results to show? How do I ever get clients?" Steve Larsen: You do that before the webinar? I mean during it, basically. Dan Henry: Right, so what I do is I show them A: how to get easy clients that you can't possibly screw up, and B; how to get those clients on board before you have any results to show, okay? It's how you pitch them and how you sell them and how you attract them without saying, "Oh, look what I've done," okay? Here's the great part. It's no risk to you or the client. I know that sounds crazy like that's impossible. How do you get a client and make it to where you can get that client without showing a result, but at the same time, you're doing it at very little risk to their bank account or your reputation. Well, I figured out a way to hit all those points. I thought about it for awhile, and I figured it out, okay? That's what I give away on the webinar. Steve Larsen: Yes, I mean that's amazing. You went in, and you found the exact issue. That's not the fluffy issue. Those are the real "What keeps me up at night." I don't want to have more customers. I want less customers with more money, kind of thing. What's that real- Dan Henry: Right, well, you also got to remember that listen, a lot of people, they create an online course... They're like, "This is what I want to do." No. You need to find out what to do, okay? You need to find out. For instance, my first month, when I made $10,000, and I tell you this. The method that I teach on the webinar is like an upgraded version of that because I tweaked it. What I did was when I found out that was what the pain points were, I made sure to create a solution that would actually work for that. What I did was I went into my existing small group of students. I said, "hey, guys." I said, "Do me a favor real quick. Do this thing, and tell me if it works." Everybody is like, "Oh, no. That ain't going to work. That's not going to work. Oh, please." I'm like, "Just shut up and do it." I talked to people by myself literally like, is there anybody that ... You know the goat balls, they get used to it. Literally, that's how I get so much success as well. I'm very abrasive. I will take a wash cloth, put it over your mouth and pour success down your throat if I have to because I need your results so I can sell more courses. I need your results, so I can be the next Tony Robbins. I need your results, so I'm going to freaking drag you kicking and screaming through the mud to success, so don't buy my course if you want to be pampered. I don't pamper, okay? I'm like a freaking drill sergeant... Steve Larsen: Love it. Dan Henry: Basically, what I did was I posted this in my student group. I said, "Do this thing." Everybody did it, and it worked. People started getting clients like crazy. Remember, at this point, this was before I got big, before I launched. This was the small group. I posted it with that. It was about 20 people, and everybody started getting results. Then, that's when I knew it worked. That's when I put it in my webinar, and then I launched, and boom, it went crazy. It works. I had this one guy. He's like 65 years old. He did it, and he got 10 clients or 10 client leads. I think he closed probably half of them within two days of attending the webinar. Dude didn't even buy my course, but whatever. Steve Larsen: That's hilarious, man. Hey, I want to thank you for all the stuff you shared. I mean my gosh, you guys. There's going to be this little button on your phone or computer or whatever that looks like a little half circle with an arrow. It's the repeat button, and I want you to go back and hit it and listen to this again because the value is just insane, absolutely amazing and certainly a prolific leader. Dan, I really appreciate it. I know everyone else does also. Any final words, I guess, as we wrap it up? Dan Henry: Yes, I mean if you want to know about that, here's what I suggest. Get yourself a copy of DotCom Secrets. Get yourself a copy of Ask by Ryan Levesque. Get yourself a copy of the 4-hour Work Week, Rich Dad, Poor Dad. Get all those books. If you want to learn more about what I do and how I do Facebook ads, you can go to danhenry.org and download my cheat sheet: 7 steps to creating, running and profiting from Facebook ads. That cheat sheet is on the website: 7 simple steps to creating, running and profiting from Facebook ads. Don't even remember the name of my own freaking... Steve Larsen: That's okay. You've been going for a while, just drop it at the value, so I appreciate it. The Facebook group also. Dan Henry: Yes, you'll get an invite to superhero entrepreneurs as soon as you opt in. Steve Larsen: Awesome. Dan Henry: You'll get in that way, so danhenry.org. Get the cheat sheet. You'll then get an invite to my group. I'm in my group all the time. I'm going to tell you my whole story in a lot more detail than I went in on here because there's a lot into it. I'm going to tell you my whole story on how I went from broke to this in a 5-day sequence. In that sequence, I'll offer you a chance to watch the webinar. Then, you'll see the webinar. Then, you'll get a bunch of case studies and all of these. If you want to buy the course, go for it. If not, I don't know. Send me chocolates. Steve Larsen: Yes, no, and honestly, you guys should go buy. Dan Henry is the cutting-edge on this stuff, and he's going to stay that way. That's just how who he is and why he teaches what he does. There's been people that built funnels for him like, "Okay, I'm going to build the funnel. You send the traffic." They're like, "Oh, okay. Yes, yes, yes, yes, yes, yes." They're just really excited about the funnel. Funnels are great, but they are dead without traffic. You have to have people in them. This is the other part of the pie. It's not even a full thing until you have both sides. You got to have some kind of funnel, somewhere to send people, some sequence, some automation, but if you have not traffic, I mean you're already dead in the water. You might as well not even build a funnel. Go buy his course. Dan Henry: Right. Steve Larsen: Go get his course. Dan Henry: Thank you, Stephen, for the going endorsement. Steve Larsen: Yes, this is not a planned endorsement. It's just this is good. Dan Henry: Yes. Steve Larsen: I appreciate it. Dan Henry: I mean I appreciate you having me on. This is great. I love it. A little early, but I'm sitting here barely awake, but it was absolutely fantastic coming on. This was my favorite podcast to do where I couldn't fly off at the mouth with profanities. There are some podcasts, if you look up, that I just go nuts on because it's just me. That's how I am. Steve Larsen: Yes, yes. That's awesome. Well, hey, thanks so much, Dan. I'd love to meet up again some time in the future and do a follow up. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your free built sales funnel today.

Let’s face it, it’s human nature to procrastinate. This is almost always true when whatever we’re procrastinating has some risk attached to it. One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with the fact that people often wait until the very last second to make decisions and take action. In working to overcome this challenge as business owner, myself, I learned about some of the psychology behind why people procrastinate. When I finally understood that, I could leverage those principles of human psychology in my promotions to increase sales -- without being sleazy. On Episode #113 of The Art of Paid Traffic, I’m talking with my friend Jack Born all about using urgency and scarcity in an authentic way to sell more products and services in your business. Jack is the founder of Deadline Funnel, a software company that allows online marketers and entrepreneurs to...you guessed it, add urgency and scarcity to their promotions in an authentic way. And while he’s mastered the art of getting people to take action and buy NOW, the real reason I invited Jack on the show is because I’m a big fan of his whole approach to this sort of stuff. Of course, we talk about a ton of things you can do to increase sales with limited promotions. What I think you’ll appreciate most, though, is that our conversation keeps coming back to the theme of marketing and selling with authenticity and integrity. On Today’s Show You’ll Learn: Why people procrastinate and what this means for business owners who need people to take action now What makes opportunities and offers seem more valuable to your audience Why Robert Cialdini’s book, Influence: The Science and Practice of Persuasion is must read for anyone who has something to sell. Examples of companies using urgency and scarcity in recent campaigns How to use flash sales, plus a specific example from my own business Strategies for adding an element of scarcity to your offers How to incorporate authenticity in every element of your marketing automation How to help your audience overcome procrastination so more people buy during launches And a lot more…

0:20 What is everyone working on? Hourly Billing is Nuts Deadline Funnel Conferences The Eventual Millionaire 5:00: Questions to ask on a Greenfield project Bootstrap Phoenix Elixir Open Source 15:45: How to write cover letters and earn clients Upwork Conferences Apprentice model Setting the price Writing the cover letter Redmine The Apprenticeship Patterns by Dave Hoover Scott Hanselman iPhreaks episode 37:00: What to do if you have no employed experience Don’t lie Get LinkedIn endorsements GitHub Stack Overflow About.me Links: Hired.com

0:20 What is everyone working on? Hourly Billing is Nuts Deadline Funnel Conferences The Eventual Millionaire 5:00: Questions to ask on a Greenfield project Bootstrap Phoenix Elixir Open Source 15:45: How to write cover letters and earn clients Upwork Conferences Apprentice model Setting the price Writing the cover letter Redmine The Apprenticeship Patterns by Dave Hoover Scott Hanselman iPhreaks episode 37:00: What to do if you have no employed experience Don’t lie Get LinkedIn endorsements GitHub Stack Overflow About.me Links: Hired.com

1:00: Introduction Anna Sabramowicz Putting together online courses 3:05: Marketing 5:00: What to put in the course What problems do you solve? 9:00: What type of course? Email (Paid or Free) Video Joe Rogan podcast Webinars HeadsUp app 24:00: Data testing Positioning Ask the right questions 38:30: Tools Start small Teachable.com Drip 45:30: Be a student Create an outline Picks Weekly newsletters (Reuven) Lerner Consulting (Reuven) Ikea New Cordless Milk Frother Handheld Cappuccino Latte Espresso (Jonathan) Ditchinghourly.com (Jonathan) Deadline Funnel (Philip) Ringr (Philip) Webinar Jam (Charles) Presentation Clicker (Charles) Firewatch (Anna) Papers, Please (Anna) Mark’s Daily Apple (Anna) Hired.com

1:00: Introduction Anna Sabramowicz Putting together online courses 3:05: Marketing 5:00: What to put in the course What problems do you solve? 9:00: What type of course? Email (Paid or Free) Video Joe Rogan podcast Webinars HeadsUp app 24:00: Data testing Positioning Ask the right questions 38:30: Tools Start small Teachable.com Drip 45:30: Be a student Create an outline Picks Weekly newsletters (Reuven) Lerner Consulting (Reuven) Ikea New Cordless Milk Frother Handheld Cappuccino Latte Espresso (Jonathan) Ditchinghourly.com (Jonathan) Deadline Funnel (Philip) Ringr (Philip) Webinar Jam (Charles) Presentation Clicker (Charles) Firewatch (Anna) Papers, Please (Anna) Mark’s Daily Apple (Anna) Hired.com

Episode 109 “Screencast Leaf?” 3:15 Derick shares he is getting a new Android phone.  6:15  Josh is thinking about getting his AdWords account unbanned. Josh does some research and is talking to a guy who could help with his AdWords account, and maybe trade services for the reinstatement. Derick thinks it isn’t a good trade because of the high cost. 12:00 John suggests to trade services by doing a consultation and picking his brain to learn how he get Adwords unbanned. Also, John suggests writing copy for him for trade. 15:00 John is having to wait of his new house keys as paper work gets sorted out. In the meantime, its SeaWorld time.   18:00 Chuck say because he does not have a real job, he has to pick up his dad at the hospital. Chuck says he is changing Mandy’s job description to Chief Operating Officer. Derick ask about the hours Mandy works, and talks about legal work laws centered around contractors.  22:00 Derick mentions he wants to hire a new VA. Derick talks about the video editing and other task that needs to be done to get videos published. He asks if it is worth hiring for this position. John give some feedback on his experience with VAs and outlines what Derick should look out for as far as work tasks and time.   28:00 John recommends the book From Good to Great by Jim Collins.  John summarizes that people should get the right people on the bus. The EntreProgrammers talk about systemizing the workflow for VAs, and picking those who are motivated to work.  33:00 John makes a point about hiring people with a great work ethic, even when the job doesn't require technical skill.  EntreProgrammers suggest running trials before giving a virtual assistant job.  42:00 Chuck mentions it is honest time again. Chuck talks about the issues with his Rails Clips account, and how it was continuing to charge people for a few months now. Chuck says it was about 500 dollars he would have to refund, and including the money raised on the kick-starter. Derick thinks he should complete the videos and kill the project, instead of refunding.  49:00 Josh suggests to pick a day to get the videos done and let the customers know when to expect them. Then stick to the date.  53:00 John and Josh share information on the failed sales attempt for Simple Programmer. Josh gives details about the Drip email sequence issues. John has as few theories, one that it is because it is spring break. Also, the timing and and the batch of people they are targeting might have been off.  1:03:00 Josh wants to try doing a random sample and trying tagging in Drip. Chuck mentions that his mail list is now over 6 thousand people on his list. Chuck also mentions trying to finish his e-book.  1:08:00 John talks about how he was invited to China to do a talk about Soft Skills. John mentions he saw his book in the wild in a Barnes & Noble. Derick suggests he should’ve signed them.  1:12:00 Chuck mentions that he is going to be at the Build Conference right before Micro Conf. Derick is questioning where he wants Watch Me Code to go. Derick says he needs some help thinking through the next steps. Josh suggest calling it Screencast Leaf. John suggest making it a turnkey type of product.  1:23:00 John and Josh talk about building up a list. Chuck thinks the DPD is terrible.  EntreProgrammers talk about what Derick’s options are to improve the overall performance and growth of Watch Me Code.    1:32:00 Derick talks about his Watch Me Code needs. Derick says he may have to wait for a while until he starts talking to people about providing a partnered service. Derick and Josh talk about doing something similar to UDemy or Lynda for his videos.  1:38:00  Josh and Derick agree that Watch Me Code is somewhat of a business to business service. Derick mentions that he got his Deadline Funnel account turned back on. Derick explains how the Deadline Funnel works.  1:45:00 Derick tries to find out if the funnel is cookie based, to implement an email strategy. Derick wants to get the deadline funnel implemented so that his sales will truly have a deadline.  1:50:00 Derick mentions to watch out when working with the Google AdWords guy.