Podcasts about brandalism

Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas.Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.Further reading:Halfords appoints media planning and buying agency to £20m accountAssembly poaches managing partner from Group MGroup M broadens remit of Wavemaker global chief Toby JennerCraig Inglis re-emerges as Merlin Entertainment's first CMOMother hires creative directors from Adam & Eve/DDB and Droga5Monzo unveils debut work by Uncommon Creative StudioEast midlands appoints five agencies to roster Hosted on Acast. See acast.com/privacy for more information.

Amid the flurry of billboards promoting cut price deals in the run up to Black Friday, some activists have slipped in the odd spoof advert. By subverting public advertising space, they're risking legal action to try and make serious points about the excesses of consumer culture and the perilous state of the environment. In this episode, we find out about the subvertising movement and its links to a wider conversation about mass consumerism and the environment.Featuring Eleftheria Lekakis, a senior lecturer in media and communication at the University of Sussex in the UK.This episode was written, produced and sound designed by Eloise Stevens, with production assistance from Mend Mariwany and Katie Flood. Gemma Ware is the executive producer of the show.. Full credits for this episode are available here. A transcript will be available shortly.Further reading: Why artists installed 600 fake adverts at COP21Artists are not at the negotiating table at COP26 but art is everywhere. What can they accomplish through their work? Hosted on Acast. See acast.com/privacy for more information.

BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche gibt es eine neue Kategorie: "Was gerade auf TikTok abgeht" Colin verfolgt Trends auf TikTok und hat eine Beobachtung an der Supermarktkasse gemacht. Es geht um Witze über Mark Forster. Außerdem gibt es wieder "News von MediaMarkt" Colin bewertet den neuen Kampagnenclaim 'Let's go'. Was er gut findet ist, dass die Spitzenleistungen vermittelt werden und sie ihrem Stil und Humor treu bleiben. Worüber Colin sich aber wundert: Warum „Let's go“? und „Hier geht's um mich“ wurde einfach mal weggelassen. Die Themen der Woche sind: - Aldi hat einen neuen Claim: „Gutes für alle“. Und dieser gilt für Aldi Süd und Aldi Nord. Der Wettbewerbsdruck bei Supermärkten ist sehr hoch, was ein Indiz für diesen neuen Claim sein könnte. Interessant und gleichzeitig gefährlich ist, dass das Thema Preis darin nicht direkt erkennbar ist, was als Discounter eigentlich in der DNA steckt. Möchten sie damit die "Mitte" anziehen, die gerne gut und teilweise 'Bio' einkauft, aber aus Preisgründen nicht mehr zu Edeka und Rewe möchte? Was bedeutet das für einen Discounter? Ist Aldi noch der Preisführer? - Brandalism: Die Claims und Motive einiger Fluggesellschaften wurden von Aktivisten umgemünzt. Bspw.: „Say yes to the world“ in „Say yes to the end of the world“. Wird Werbung für Marken, die überdurchschnittlich viel CO2 erzeugen, bald zu einem Tabu? Ähnlich wie bei Zigaretten? Solch eine Polarisierung kann gefährlich sein (Anklagen, Angriff), auch wenn das Thema Klimaschutz natürlich angegangen werden muss. - FC Bayern München: Colin hat sich den neuen Imagefilm des Vereins angeschaut und bewertet. Sein Fazit: Gut ist, dass "Mia san mia" weiterhin gespielt und hervorgehoben wird. Allerdings kritisiert Colin die Kreaitivität (v.a. die Diashow) und dass Verdichtung und Klarheit fehlen (Was ist das Ziel des Spots?). Gewinner der Woche: Porsche Fundstücke der Woche: Lidl, VdK

Today I'm with the Mikes! Mike Sharman and Stopforth are wizards of the digital world and masters of telling the stories that connect brands and companies with people. But both have been on unique and powerful personal, professional and health journeys. That's what we dive into today.Mike Sharman specialises in helping B2B and B2C digital social media posts go viral. He is the co-founder of Retroviral Digital Communications and RetroActive Digital, and the author of the best-selling book The Best Dick: A Candid Account of Building a $1 m Business. He is an expert in all things digital, marketing and viral.He is the author of the brand new book Brandalism: https://www.exclusivebooks.co.za/product/9781990931635  Mike Stopforth is the founder of consulting firm Beyond Binary, co-founder of social media crisis consultancy 48HOURS, a keynote speaker, and podcast host. Prior to this work Mike built Cerebra into Africa's leading social media agency, selling it to WPP in 2013. Before that he co-founded Afrigator, an aggregator for African content creators, selling it to Naspers in 2008.Join us as we explore:Why Mike Sharman wrote his latest book NAME but how to try and mitigate the pains of writing a book.Mike Sharman's journey from standard “gyming” to a functional movement mindset.How three key changes of perspective are helping Mike Stopforth, a coachee of mine, transform his health and life. The power of partnering with yourself and loving yourself by asking “would I do this to someone I love”.The trappings of the entrepreneurial grind, and why both Mikes needed moments of suffering to see the changes their bodies and minds were begging them to make.What we do with our kids to help them navigate past the pain points both Mikes experienced.How each Mike deal with or even leverage stress in the ever-shifting modern world, and why stress is not the same as anxiety.Mentions:Testimonial – Mike Stopforth, https://www.youtube.com/watch?v=K8OWLrzfwHM&t=1sBook – Cal Newport, A World Without Email: Reimagining Work in An Age of Communication Overload, https://www.amazon.com/World-Without-Email-Reimagining-Communication-ebook/dp/B08BKSJX1MAuthor – Julia Donaldson, Children's Books Author.Book – Lost Connections: Why You're Depressed and How To Find Hope, https://www.amazon.com/Lost-Connections-Uncovering-Depression-Unexpected/dp/163286830XThe Future Is FreelanceThis show is for freelancers, sole traders, solopreneurs, digital nomads, consultants,...Listen on: Apple Podcasts SpotifySupport the show

Guest: Mike Sharman | Co-Founder at Retroviral  See omnystudio.com/listener for privacy information.

In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle and vandalise its perceived, public-facing, persona.The future of PR and influence, when - or if - to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than the purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands 'go viral', globally than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch while elevating his clients to emotional, (commercial) cult status.

Part 1 of 2.  Sammy Blindell is the "Brand Builder". In this episode you will learn the important difference between your  "brand" and "branding". Essentially your Branding is your "trust mark". It is the symbolism, colors and feel that represents your company and business.  That is the visible part of your iceberg that shows your business. Your brand is the part of the iceberg that is under water. What does your company represent? What is your mission statement? Learn that your brand is how you contribute to society. That  is your BRAND. How do you show up? However what is your "fame name"? Sammy is the "Brand Builder" What is your brand promise? Her promise is defined in her fame name. She builds brands... Your brand promise must reflect what you do differently and better than your competition. Does your current brand identify and define your significant delivery of your product and  services or else your customers and potential clients are confused. She says, "Show up and shine!"  Sammy defines the process of Branding by defining your ideal audience. Who do you want  as clients? Think of and define your very best clients. Learn what is "Brandalism". Are you guilty of it? Listen and  Learn. What you are doing right and what needs improvement in your branding?Spell Brand backwords and you get DNARB.  It's in your DNA!  Here is a practical exercise to help you define your brand: "D" = What and  how do you BEST deliver your products and services "N" = Nurture: keep delivering low cost, big perceived benefit services that impresses your  client"A" =  Associate: How do you relate to your ideal client? What do they want? "R"  next show"B" next show,  Episode 23. To be continued on the next show. Tune in to Part 2 of Your  Brand vs Branding with an exclusive interview with "The Brand Builder" Sammy Blindell. Want to help a colleague?  Please SHARE this episode and others with a friend and colleague. For more details and your comments, join the conversation at: Official PRACTICE MASTERY Podcast Facebook Group:   https://www.facebook.com/groups/practicemasterypodcastThe MISSION of PRACTICE MASTERY Podcast is to produce high quality legacy content to teach, inspire and motivate listeners to move one step closer to achieving practice mastery.     

This American Bike Vol. 3 with Don Ward, Nick Richert, and Jennifer Gill I. Streets For All founder Michael Schneider on why Los Angeles can't implement its own LA Mobility Plan 2035, and related topics. https://www.google.com/maps/d/viewer?mid=1DqymigEQtaZWjQapam9BDgkQ-DgBGPxy&usp=sharing II. Peter Marcuse of the Brandalism cooperative with artist Michelle Tylicki on their "subvertising" projects using existing billboard and bus shelter car ads. http://brandalism.ch/projects/adbrake-car-subvertising/

🤖 YouTube recoge cable y pide la vuelta de sus moderadores YouTube ha convocado de vuelta a parte de los trabajadores que fueron enviados a casa durante la pandemia. En su ausencia, la plataforma eliminó más vídeos que nunca en base al criterio de los sistemas de detección automática. A pesar de su eficacia las dificultades se centran en la incomprensión del contexto cultural, la experiencia o la complejidad a la hora de evaluar contenidos de naturaleza informativa. YouTube recibió el doble de apelaciones respecto al trimestre anterior y cuadruplicó el número de contenidos restaurados. 👎🏻 A los usuarios de TikTok no les gustan las marcas Solo el 7% de los usuarios de TikTok sigue a perfiles de empresas en 7 países. En EEUU, Twitter es la reina con un 35% de los usuarios seguida de Pinterest con 24 y Linkedin con 20. En el global de los 7 países analizados, Instagram resulta ser la plataforma más popular, con un 34% de los usuarios. 👍🏻 Y a las marcas no les acaba de gustar TikTok Según Kantar, los especialistas en marketing tienen preferencia por las plataformas digitales ya establecidas mientras que los consumidores se inclinan por las plataformas más nuevas. También hay discrepancias en los canales. Según las conclusiones del estudio que recoge The Drum, los consumidores prefieren los anuncios de cine, eventos patrocinados, anuncios en revistas, OOH y periódicos. La industria del marketing, sin embargo, opta por los vídeos online, la televisión, los feeds de noticias en las redes sociales, la televisión en streaming y las historias de las redes sociales. ⚖ Tesla demanda al gobierno de EEUU por su guerra con China El motivo principal para esta demanda, han sido los aranceles impuestos sobre importaciones de China a EEUU. Tesla ha interpuesto una demanda en la Corte de Comercio Internacional de EEUU por la que pretende que dos paquetes de aranceles de la administración Trump sean declarados nulos, y además, que el importe de los aranceles que han pagado les sean reembolsados con intereses. 👋🏻 Facebook elimina la regla del 20% Tras años de espera y muchos dolores de cabeza para los ‘communitys’ y diseñadores, al fin podemos decir adiós a la regla de 20% del texto en los anuncios de Facebook. La gran red social solamente se limitará a recomendar moderación a la hora de añadir texto en la publicidad. Esta prohibición comenzó en 2016 y 4 años después pasa a convertirse en una recomendación. 📲 Pinterest y Linkedin se apuntan también a las stories Las dos plataformas han anunciado que añadirán este formato de vídeos cortos y caducos, aunque con ciertas diferencias. En el caso de Pinterest, las stories no desaparecerán pasadas las 24 horas. Otra novedad serán los nuevos perfiles de creador, en los que se podrá contactar con los usuarios, las reacciones a los pins y un panel de control para el análisis y seguimiento de las estadísticas. En Linkedin, las stories serán exactamente igual que en el resto de plataformas. Vídeos cortos y efímeros.Le acompaña un nuevo diseño, con una interfaz en la que cambiarán colores, formas y la estructuración de espacio. También cambian los mensajes privados, además de la herramienta de búsqueda que abarcará un mayor número de opciones. 🤬 Los estadounidenses no quieren publicidad política en RRSS Con la recta final de las elecciones en EEUU, Pew ha preguntado en su última encuesta por la comunicación de los candidatos en RRSS, y ha obtenido como resultado que un 54% de los estadounidenses, considera que estas empresas no deberían permitir ningún tipo de anuncio político. De hecho, un 77% de los encuestados cree que no es aceptable el uso de datos personales para ser impactado por estas campañas 🎮 Amazon presenta Luna, su nueva apuesta para videojuegos en streaming Luna competirá con Google Stadia y Nvdia Gforce Now. No hay muchos datos pero de momento se sabe que su precio inicial será de 5€ mensuales. Por ahora solo estará disponible en EEUU y solo se podrá acceder por invitación. Luna contará con su propio controlador, como Stadia y en él se incorporará la tecnología Cloud Direct para conectarse directamente a los servidores de la compañía. Además, será compatible con Alexa y estará integrado con Twitch. 😷 Apple crea FaceMask, su mascarilla La Apple Face Mask, como se ha conocido al diseño, fue confeccionada por los mismos ingenieros de iPhone y iPad, y estéticamente cuenta con la habitual línea blanca de la compañía, pero solo para empleados de la compañía. ¿Os imagináis que las pusieran a la venta? 💨 Brandalism machaca a la publicidad de los coches SUV Con la campaña #AdBrake, Brandalism pretende colocar bajo los focos las fastuosas y corruptas fantasías emanadas de la cultura automovilística. En ella, se acusa a los coches todocamino de quemar el planeta y estar robándole el futuro a futuras generaciones. Este tipo de coches, los más demandados a día de hoy, emiten cuatro veces más CO2 que los coches eléctricos. 👴🏻 Starbucks abre un local atendido por personas mayores Ha abierto en Ciudad de México el primer local atendido exclusivamente por personas entre 60 y 65 años. Tendrán algunas dos días semanales de descanso y prestaciones médicas más amplias. El proyecto fue impulsado en conjunto con el Instituto Nacional de las Personas Adultas Mayores, para poder brindarles a los adultos mayores oportunidades de ingresos, en un mercado laboral que sólo vela por los más jóvenes. 🐦 Twitter conviertes tuits sobre mascarillas en vallas publicitarias La publicidad exterior es un soporte maravilloso. La nueva campaña de exterior de Twitter recopila algunos tweets humorísticos reales sobre el uso de las mascarillas para que la población no se «relaje» y las siga usando. 👀 Una campaña argentina alerta del grave peligro del negacionismo En este caso, SocialMove ha lanzado la campaña "El negacionismo mata. Usá el barbijo donde sirve". La campaña, también de exterior, muestra a varias personas tapándose los ojos con una mascarilla en clara referencia a aquellos que niegan la existencia del virus. ⚽ Burger King se cuela en el FIFA 20 sin pagar nada a EA Games La historia empieza hace un par de años. La cadena pagó alrededor de 50.000 libras para patrocinar del Stevenage FC, el último equipo de la “tercera división” inglesa. En octubre de 2019, Burger King empezó a regalar comida a cambio de que la gente compartiera vídeos del Stevenage. Los jugadores de FIFA 20 compartieron más de 25.000 goles en los días que duró la promo. Así pues, los jugadores empezaron a seleccionar este equipo fichando a los Messi, Ronaldo, Yunus Mussa y compañía, creando un superequipo con el logo de Burger King en su camiseta. La campaña de DAVID Madrid y DAVID Miami tenía como objetivo que Burger King apareciera en el juego de fútbol más popular del mundo y ha recibido premios de oro tanto en los Andy Awards como en The One Show 2020, pero también ha hecho que Stevenage FC vendiera todas sus camisetas. Brutal. Esto es todo por esta semana. Recuerden que en nuestra newsletter tienen los enlaces para poder leer y ampliar todas estas noticias. Pueden suscribirse a través de la web filispin.es y escuchar los podcast desde iVoox o Spotify. Besos, abrazos y gratitudes.

ALICE KIDNEY - Creator of MENTAL, a collaborative project which examines the impact of mental illness through shared stories of people personally affected by it. MENTAL exists in the form of a printed and online zine publication as well as providing an ongoing dialogue and community. Weekly Inspiration: The Donmar Warehouse, Blindness: https://www.donmarwarehouse.com/? The Positive Space: @thepositivespaceireland Brandalism: http://brandalism.ch/ Alice: @mental.project. www.logcabin.org.uk www.samaritans.org/Paralympic Game Superhumans - https://www.youtube.com/watch?v=NY7Zp96jYZM & https://www.youtube.com/watch?v=IocLkk3aYlk #mentalhealthawareness

Absurdist reality. This is probably the best way to sum up 2020. You put your head down, phone down and take a nap and 20 minutes later you have Kanye West running for president, Donald Trump spending 15 minutes on leather bottom shoes and the twists and turns of a global pandemic that is shifting the way we experience public life. Almost nothing about our life 10 years ago even exists now as we slide further and further into a digital reality, and we ponder what comes with this evolution as we try and make sense of, and experience, truth and reality. Within our new technological and digital lives is a lot of misunderstanding. How does big tech mine our personal information, what is a deep fake, what are my rights and what are the laws that protect me. One of the artists who is challenging this lack of understanding is British artist, Bill Posters, an activist who spent years on the streets with his "Subvertising" interventions and now famous the world over for Spectre and his series of Deep Fakes that portrayed the likes of Mark Zuckerberg, Donald Trump, Kim Kardashian and others as true-tellers of the 21st Century. As most certainly... they are not. "My work is about raising awareness of human rights and critically interrogating power relations between corporations, governments, people and the artist," Posters told us earlier this year in our Summer 2020 Quarterly. "With deep fakes, you are operating ethically in a difficult space. There are insufficient laws in place to appropriately protect people’s personal data." In this wide-ranging and engaging conversation, Radio Juxtapoz spoke with Posters to learn how graffiti informed his subversive works on the street in the form of Subvertising and Brandalism, how he began to critique and utilize tech in his practice and the ways that activism can create empowerment in the face of Big Tech. "I also think that deep fakes are the perfect art form for our absurdist reality," Posters says... and he couldn't be any more correct. The Radio Juxtapoz podcast is hosted by FIFTH WALL TV's Doug Gillen and Juxtapoz editor, Evan Pricco. Episode 048 was recorded via Skype from San Francisco/London/Manchester, July 2, 2020. Follow Bill Posters @bill_posters_uk

"Expat Entrepreneurship & Maximising Your Marketing Dollars" On Episode 3 of the “Future of Australia” podcast, I speak with Tracy Fitzgerald, a Sydney entrepreneur running a boutique marketing agency [Brandalism] which grew 148% in FY17 to hit $1,250,000 in revenue, since starting three years ago.

Andreea Wade, the founder of Brandalism, a startup strategy and digital brand development agency, and also the founder of AskATon, a series of female-friendly events focused on entrepreneurship. She lectured on digital product management at Digital Skills Academy, mentored NDRC, Wayra and New Frontiers startups. Andreea is a co-organiser of the Dublin Startup Weekend, Creative Mornings - Dublin breakfast series, and a member of the Women in Technology and Science (WITS) executive team. Andreea's Startup Story (Interview Highlights): Listen to Andreea describe how she caught the entrepreneurial bug and what her business Brandalism does Andreea's tips on building a customer base Andreea tells us what she sees as the pitfalls for young startups in how they mis-use valuable time The do's and don'ts of building your team Women entrepreneurs! Hell yea it's different! Andreea tells us about AskATon, Dublin Startup Weekend and her most recent initiative Startup Hiking Group! What has made Dublin the go to place for the startup community? Andreea tells us about the community that has made her the success she is!

Listen to the show live every Tuesday from 2-4pm pacific standard time atUCLAradio.com (click on the headphones on the top of the page). Melodic Instinct is also available as a PODCAST through iTunes!  Email soulstacemusic@gmail.com for song requests. For more things Trance/Progressive visitwww.soulstacemusic.tumblr.com! 1) Belong (Sasha Involver Remix, Prankster Edit) by Spooky [Anjunadeep]2) On the Way by Kyau & Albert [Euphonic]3) The Man Who Knew Too Much (Vadim Soloviev Remix) by Claessen & Martens [Anjunabeats]Weekly Favorite:4) Follow  You (feat. Aneym) (Maor Levi Remix) by Nitrous Oxide [Anjunabeats]5) Chasing Last Minute Love (Kess'emir Mashup) by Ron Hagen & Alexander vs. Maor Levi [Unreleased]6) Brandalism by Lange pres. LNG [Lange]7) Sun 2011 (Genix Remix) by Slusnik Luna [Anjunabeats]8) Our Tribe by Craving [First State Deep]9) Heart on My Sleeve (feat. Roxanne Barton) (Kyau & Albert Remix) by Cressida [Euphonic]10) Global (Jordan Suckley Remxix) by Gareth Emery [Garuda]11) Shamisan by Signum [Soundpiercing]12) Sun & Moon (feat. Richard Bedford) (7 Skies Remix) by Above & Beyond [Anjunabeats]13) Citadel (Super8 & Tab Remix) by Gareth Emery [Garuda]14) Status Excessu D by Gaia [Armind]15) Ascension by Elias B [Blue Soho]16) Radiance by Adam Szabo [Always Alive]Genre Breaker: taken from "Say What You're Thinking"17) J Dubb by Katchafire [EMI] Guram Kajaia's Mix:18) Shadows the Sun (feat. Jessie Morgan) (Daniel Kandi Remix) by Julian Vincent [S107]19) Pleasant Trip by George Maisuradze [4Beat]20) Lost by Danny Powers [Kill the Lights]21) Seven Weeks by Sean Tyas [Doorn]22) From My Heart by Marcus Schossow [Tone Diary]