Podcasts about Rewe

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Best podcasts about Rewe

Latest podcast episodes about Rewe

Marketing im Kopf
Warum Aldi-Kunden irgendwann zu REWE gehen - #249

Marketing im Kopf

Play Episode Listen Later Jun 12, 2026 16:40


Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum, wie Unternehmen Kundenbeziehungen aktiv steuern können und warum dafür der Blick auf den Kundenlebenszyklus wichtig ist. Es geht um Akquisition, Bindung oder Rückgewinnung und darum, dass jede Phase andere Maßnahmen braucht. Außerdem schauen wir uns an, warum Kundenverlust manchmal kein Qualitätsproblem ist, sondern ein Lebensphasenproblem.____________________________________________⁠Marketing-News der Woche:⁠LinkedIn will mehr B2B-Werbebudget holenLinkedIn baut mit BrandWorks ein eigenes Team für bessere B2B-Kampagnen auf. Das Angebot soll im nächsten Geschäftsjahr auf eine jährliche Run Rate von 100 Millionen Dollar kommen. LinkedIn setzt wohl stärker auf Video, Creator und Thought Leadership. ChatGPT rückt näher an den KaufabschlussVisa integriert sein Zahlungsnetzwerk in ChatGPT. Damit könnten KI-Agenten künftig nicht nur Produkte empfehlen, sondern Käufe für Nutzer auslösen. Fürs E-Commerce wichtig, weil Suche, Beratung und Kauf enger zusammenrücken. Für Marken wird entscheidend, ob sie in KI-gestützten Kaufprozessen sichtbar, vertrauenswürdig und auswählbar sind. WM 2026: Reichweite allein reicht nichtLaut Umfrage nehmen 60 % in Deutschland Werbung rund um die Fußball-WM stärker wahr als sonst. Gleichzeitig empfinden 43 % viele Werbeaktionen als zu kommerziell, 39 % vermissen echten Sportbezug. Kontext schlägt Lautstärke. Gute digitale Erlebnisse nach dem Klick sind genauso wichtig wie der Spot selbst.Eigenmarken setzen klassische Marken unter DruckEigenmarken haben zwischen 2021 und 2025 ihren Marktanteil von 41 % auf 47 % gesteigert. Viele jüngere Käufer sehen Handelsmarken inzwischen auf Augenhöhe mit Herstellermarken. Wer nur über Bekanntheit und Preisaktionen kommt, verliert. Starke Marken brauchen klaren Mehrwert, Vertrauen und echte Differenzierung.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Growing Ecommerce – The Retail Growth Podcast
The EU Is Breaking Temu & Shein — Plus Google's Hidden AI Metric

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Jun 9, 2026 30:21 Transcription Available


The EU is finally using its teeth on Chinese e-commerce — and the auction landscape is already shifting. Mike and Chris break down what falling CPCs in Europe mean for your accounts, why the July 1st customs change could matter more than any fine, and the playbook for grabbing market share before the window closes.Then: a major Google Marketing Live feature almost nobody is talking about. Google's new AI Performance Insights and the "Share of Voice" metric in Merchant Center finally show your product visibility inside AI Overviews, AI Mode, and Gemini — across both organic and paid. We cover what it does, where it lives, and the one big gap Google still leaves wide open.In this episode: • Why the EU crackdown on Temu, Shein & AliExpress is a sign of what's coming • Average CPCs dropped ~2.3% in May 2026 — and up to 5% in some categories • The July 1st customs exemption change and what it does to Chinese sellers' margins • The playbook: tROAS as a signal, AI Max search, demand-led growth & smart bidding exploration • JoyBuy — the unregulated Chinese player to watch • Google's new AI Performance Insights & Share of Voice metric in Merchant Center • The black box that still remains: campaign-level dataGrowing Ecommerce is brought to you by smec (Smarter Ecommerce). Learn more at smarterecommerce.com.

Liebold Live
Minever Zevker 8.6.2026

Liebold Live

Play Episode Listen Later Jun 8, 2026 29:49


Sie hat mit fermentierten Suppen die „Höhle der Löwen“ überzeugt, inzwischen gibt es ihre „Suppenwunder“ und „Cupwunder“ bei amazon, Rewe, Edeka und Combi und auch in den Bordbistros der Deutschen Bahn. Als berufstätige Mutter hatte sie, wenn's in der Küche schnell gehen musste, oft ein schlechtes Gewissen bei herkömmlichen Produkten. Aus diesem Alltagsproblem heraus ist die Idee für ihre Firma „Miss Mineva's“ entstanden. (Foto: @garage33)

LautFunk (M4A Feed)
Rektal digital-029 Die Akte der Selbstdarsteller – Der Lawan Komplex (feat. TALNEWS)

LautFunk (M4A Feed)

Play Episode Listen Later Jun 4, 2026 121:09 Transcription Available


Es wurde auch mal wieder Zeit: Wir ziehen die Samthandschuhe komplett aus und sezieren das Drama rund um den YouTube-„Tierschutz“, gescheiterte Justiz-Bluffs und die chronische Doppelmoral einer völlig überdrehten Bubble. Zu Gast in dieser Episode ist Leon von TalNews, der exklusiv und detailliert auspackt, was wirklich hinter den Kulissen und im Gerichtssaal abgelaufen ist. Was passiert, wenn man die Konsequenzen des eigenen Online-Handelns nicht mehr kontrollieren kann? Man flüchtet sich kollektiv in die Opferrolle, serviert der Justiz abenteuerliche Geschichten und scheitert am Ende krachend an der harten Realität. Die Aktenzeichen dieser Episode:Der Gerichtssaal-Showdown: Wie die einstweilige Anordnung gegen TalNews in Sekunden in sich zusammenbrach und warum sich Lawan vor der Richterin in absurde Rewe- vs. Aldi-Widersprüche verstrickte. Das juristische Nachspiel: Unter Eid gelogen? Die Hintergründe zur mutmaßlich falschen eidesstattlichen Versicherung und warum die Chose nun bei der Staatsanwaltschaft liegt. Der Chipping-Skandal: Die Wahrheit über den 14-seitigen Fragenkatalog, illegale Chipping-Aktionen an Katzen im Eigenbau und warum offizielle Tierschutzvereine den Kontakt komplett abgebrochen haben. Die Inkasso-Akte Impulsiva: Wie eine unlizenzierte Textkopie von TalNews im Mahnverfahren landete und warum vor Gericht plötzlich versucht wurde, Schulden hastig mit Bargeld auf die Hand zu begleichen. Das Märchen vom Presseausweis: Eine schonungslose Analyse über Pressekodizes, haltlose KI-generierte Droh-E-Mails und wertlose Dokumente aus dem Internet. Die Eskalationsspirale: Warum manche Creator komplett mit dem realen Leben überfordert sind, sich in pathologischen Details verlieren und man ihnen zum Eigenschutz eigentlich das WLAN abdrehen müsste. Gnadenlos analytisch, faktenbasiert und wie gewohnt ohne Filter. Jetzt streamen und mitdiskutieren! Wie seht ihr den Fall? Lasst uns euer Feedback in den Kommentaren da – solange es sachlich bleibt und zum Kontext beiträgt. Vergesst nicht zu liken, zu teilen und den Kanal zu abonnieren!

LautFunk
Rektal digital-029 Die Akte der Selbstdarsteller – Der Lawan Komplex (feat. TALNEWS)

LautFunk

Play Episode Listen Later Jun 4, 2026 121:09 Transcription Available


Es wurde auch mal wieder Zeit: Wir ziehen die Samthandschuhe komplett aus und sezieren das Drama rund um den YouTube-„Tierschutz“, gescheiterte Justiz-Bluffs und die chronische Doppelmoral einer völlig überdrehten Bubble. Zu Gast in dieser Episode ist Leon von TalNews, der exklusiv und detailliert auspackt, was wirklich hinter den Kulissen und im Gerichtssaal abgelaufen ist. Was passiert, wenn man die Konsequenzen des eigenen Online-Handelns nicht mehr kontrollieren kann? Man flüchtet sich kollektiv in die Opferrolle, serviert der Justiz abenteuerliche Geschichten und scheitert am Ende krachend an der harten Realität. Die Aktenzeichen dieser Episode:Der Gerichtssaal-Showdown: Wie die einstweilige Anordnung gegen TalNews in Sekunden in sich zusammenbrach und warum sich Lawan vor der Richterin in absurde Rewe- vs. Aldi-Widersprüche verstrickte. Das juristische Nachspiel: Unter Eid gelogen? Die Hintergründe zur mutmaßlich falschen eidesstattlichen Versicherung und warum die Chose nun bei der Staatsanwaltschaft liegt. Der Chipping-Skandal: Die Wahrheit über den 14-seitigen Fragenkatalog, illegale Chipping-Aktionen an Katzen im Eigenbau und warum offizielle Tierschutzvereine den Kontakt komplett abgebrochen haben. Die Inkasso-Akte Impulsiva: Wie eine unlizenzierte Textkopie von TalNews im Mahnverfahren landete und warum vor Gericht plötzlich versucht wurde, Schulden hastig mit Bargeld auf die Hand zu begleichen. Das Märchen vom Presseausweis: Eine schonungslose Analyse über Pressekodizes, haltlose KI-generierte Droh-E-Mails und wertlose Dokumente aus dem Internet. Die Eskalationsspirale: Warum manche Creator komplett mit dem realen Leben überfordert sind, sich in pathologischen Details verlieren und man ihnen zum Eigenschutz eigentlich das WLAN abdrehen müsste. Gnadenlos analytisch, faktenbasiert und wie gewohnt ohne Filter. Jetzt streamen und mitdiskutieren! Wie seht ihr den Fall? Lasst uns euer Feedback in den Kommentaren da – solange es sachlich bleibt und zum Kontext beiträgt. Vergesst nicht zu liken, zu teilen und den Kanal zu abonnieren!

Growing Ecommerce – The Retail Growth Podcast
Meta Overtakes Google in Ad Spend & What It Means for Ecommerce │GML 2026 Recap

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Jun 2, 2026 35:04 Transcription Available


Meta has overtaken Google in ad budgets - and for ecommerce advertisers, that changes everything.It means Google is on the offensive. It means the pressure to split your budget between platforms is about to intensify. And it means that if you're not set up correctly on Google's AI surfaces right now, you're already losing ground to competitors who are.In this episode of Growing Ecommerce, Mike Ryan (smec's Head of Ecommerce Insights) and Chris share firsthand takeaways from GML 2026 — both the San Francisco and Dublin events — with unfiltered takes on what actually matters for your campaigns.What we cover:→ Google vs. Meta: The "War of the Titans" and why Google's messaging to advertisers is getting aggressive→ AI Max for Shopping: Why standard shopping campaigns may have limited eligibility in AI surfaces→ New AI-native ad formats: Conversational discovery ads, feed-based text ads, and why the line between shopping and search is collapsing→ Ask Advisor: A great idea — but oversold to an irresponsible degree (Mike's take)→ Universal Cart: Multi-retailer, cross-platform checkout — and Google's Amazon moment→ What the shift to agentic commerce means for how you monetize clicksCut through the hype. Know what to act on.

Radio Bremen: As Time Goes By - die Chronik
2. Juni 2016: REWE schafft Plastiktüten ab

Radio Bremen: As Time Goes By - die Chronik

Play Episode Listen Later Jun 1, 2026 3:48


Heute vor zehn Jahren schaffte der REWE-Konzern in über 3.000 Märkten die Einkaufsplastiktüten ab.

Growing Ecommerce – The Retail Growth Podcast
Google Just Added Text Ads to Shopping Campaigns — Is AI Max for Shopping a Win or a Trap?

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later May 26, 2026 33:47 Transcription Available


Google just dropped a PMax special — and there's a lot to unpack.In this episode of Growing Ecommerce, Mike Ryan and Chris break down three major updates reshaping how ecommerce advertisers run Performance Max and Shopping campaigns in 2025:1. Network exclusions for PMax: You can now opt out of Search Partner Network AND Google Display Network directly inside PMax. Years in the making, and a massive lever for both performance and brand safety. We walk through why it matters, when to use it, and how to check your own data first.2. Shopping Performance View: A new level of product-level reporting coming to PMax and Demand Gen campaigns via the Google Ads API. See performance by brand, category, product type, and item ID — the same parity you get in standard Shopping. Huge for anyone who's tried and failed to understand feed performance inside Max.3. AI Max for Shopping: The biggest one. Google is rolling out an optional AI layer for standard Shopping campaigns with three features:- Text customization: Google rewrites your product titles dynamically per query- Final URL expansion (FUE): Google picks landing pages from your site — including category pages- Optimal format selection: Text ads can now appear inside your Shopping campaignsWe discuss what this means for advertisers who run standard Shopping for control, whether there's real redundancy with Search and PMax, the campaign overlap and CPC escalation risk, and why Mike thinks this is actually bigger than AI Max for Search.Standard Shopping: confirmed not dead. Google is investing in it.Growing Ecommerce is brought to you by smarter ecommerce (smec) — helping online retailers optimize paid search through AI-powered software and human PPC expertise.#PerformanceMax #PMax #GoogleShopping #AIMaxForShopping #GoogleAds #EcommerceMarketing #PPC #SearchPartnerNetwork #GoogleAdsUpdates #PaidSearchAbout Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Growing Ecommerce – The Retail Growth Podcast
Don't Buy ChatGPT Ads Until You Watch This (Plus: The Google Cloud vs AWS Cage-Match)

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later May 19, 2026 28:31 Transcription Available


In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller dive into the much-anticipated updates to the OpenAI ads platform and break down Google's staggering Q1 earnings report.While OpenAI has finally transitioned their ad platform from a primitive Excel spreadsheet to a proper User Interface, their highly publicized shift to a CPC model is raising major red flags. We break down the math behind their highly constrained $3 to $5 max CPC range, revealing how it mathematically equates to the exact same astronomical $60 effective CPM they originally launched with. We discuss why advertisers should demand more transparency and control before shifting their performance budgets to ChatGPT.We also unpack Google's unstoppable Q1 momentum. With a massive $110 billion in revenue and an 80% spike in earnings per share, Google is silencing the "death of Search" narrative. We explore their impressive 19% core Search growth, the staggering 63% surge in Google Cloud that is heavily outpacing AWS and Azure, and why Google's massive $180 billion CapEx guidance for 2026 solidifies their dominance in the AI arms race.Key Takeaways:• The OpenAI Ad Trap: Don't be fooled by OpenAI's new CPC bidding model. By forcing advertisers into a strict $3 to $5 CPC range, the platform is essentially maintaining its premium $60 effective CPM under a disguise. Advertisers should hold off on shifting performance budgets until real incrementality and transparency are proven.• Search is Still Thriving: Despite the ongoing narrative that AI will kill traditional search engines, Google's core Search product grew by 19% year-over-year. The search giant's core advertising flywheel remains the most reliable engine for ecommerce growth.• Google Cloud is Winning the AI War: Google Cloud (GCS) achieved a staggering 63% year-over-year growth, heavily outpacing Amazon AWS (28%) and Microsoft Azure (39%). Powered by deep Gemini integration and proprietary TPUs, Google's vertical integration puts them in a unique position to dominate the next decade.Resources & Links:• Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/ • How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks: https://smarter-ecommerce.com/en/smec-market-observer/About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Growing Ecommerce – The Retail Growth Podcast
RIP DSA: What to expect from September's Sunset

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later May 12, 2026 31:04 Transcription Available


In this episode of Growing E-commerce, Mike Ryan and Chris Scharmueller dive into the end of an era: Dynamic Search Ads (DSA) are officially dying.While Google's new AI Max for Search currently sits at a tiny 1.5-2% adoption rate, the mandatory migration of all DSA campaigns by September will trigger an instant hockey-stick growth curve. We explain exactly what you need to expect from this sunset, how the auto-migration handles broad match and URL expansion by default, and why advertisers need to start testing AI Max immediately before the Q4 holiday crunch.We also unpack the diverging automation strategies of the tech giants and the catastrophic drop in Meta Advantage+ adoption. After peaking at 40%, its cost share has nosedived to a concerning 20%. We discuss why this downward trend calls Mark Zuckerberg's "fully automated" vision into question. Plus, we explore the latest Meta Pixel updates and why Meta wants a feed-less future while Google doubles down on structured data.Key Takeaways:The AI Max Hockey Stick: Do not be fooled by the current low adoption rate of AI Max for Search. Once the legacy DSA campaigns (which currently hold about 15% cost share) are auto-migrated in September, AI Max will become a dominant and highly relevant campaign type overnight.Meta's Automation Problem: Advantage+ adoption is on a multi-quarter decline, dropping to just 20% cost share. Without substantial product improvements, Meta will struggle to achieve the fully automated, hands-off advertising ecosystem it envisioned.The Feed vs. Feed-less Divide: Meta is attempting to offload feed management by using AI to scrape landing page data directly via the Meta Pixel. Conversely, Google relies heavily on detailed data feeds to ground its AI and maintain quality control.Resources & Links:Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks:https://smarter-ecommerce.com/en/smec-market-observer/ About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Growing Ecommerce – The Retail Growth Podcast
How OpenAI Just Lost the Ecommerce War

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later May 5, 2026 28:27 Transcription Available


In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller break down the latest shifts in the battle for AI dominance and the future of online shopping.We analyze the quiet death of OpenAI's Agentic Commerce Protocol (ACP). With major tech giants—including ACP co-founder Stripe, as well as Meta, Microsoft, and Amazon—joining Google's Universal Commerce Protocol (UCP) Tech Council, we explore what this consensus means for the future of e-commerce standards and why these companies chose to back Google's infrastructure over ChatGPT.We also look at where ChatGPT's outbound traffic is actually going. With 20% of its e-commerce referrals landing on Amazon—and roughly 30% of its overall referrals directing users right back to Google or YouTube—we question the long-term impact on user experience and whether OpenAI is just feeding the monopolies it is trying to disrupt.Plus, we cover Google's rollout of "AI mode" to Chrome users in the US, featuring a new side-by-side browsing experience, and discuss the looming threat of mass arbitration facing Google in the wake of its 2024 antitrust loss.Resources & Links:Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks:https://smarter-ecommerce.com/en/smec-market-observer/ About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Der Food Experten Podcast
#44: News & Insights aus der Food- und Getränkewelt (Zuckersteuer, 15 Mrd Fusion, Next Hypes)

Der Food Experten Podcast

Play Episode Listen Later May 3, 2026 62:30


Gemeinsam mit Philipp Wolf reite ich quer durch die Lebensmittel- und Getränkewelt. Wir besprechen welche Themen uns diesen Monat geprägt haben und geben unsere Meinung dazu Preis. Es erwarten euch lange Episoden mit viel Content für lange Auto- oder Bahnfahrten, die Begleitung beim Sport oder Spazieren. In unserer monatlichen Folge erfährst was die Branche bewegt: Wir sprechen über die Lebensmittelindustrie, E-Commerce, Quick Delivery, Gemeinschaftsverpflegung, Food-Start-ups, Innovationen, Digitalisierung/KI/Web3, Agrar, Investitionen/Insolvenzen/Exits aus der Branche.

Lebensmittel Zeitung Audio News
Rewe baut Frucht-Einkauf um

Lebensmittel Zeitung Audio News

Play Episode Listen Later Apr 30, 2026 5:08


Die Top-Meldungen am 30. April 2026: Rewe baut Frucht-Einkauf um, Edeka Nordwest startet zügig, Denner-Chef Friedrich tritt zurück.

Growing Ecommerce – The Retail Growth Podcast
Inside Google's UCP playbook — why OpenAI CAN'T catch up

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Apr 28, 2026 23:40 Transcription Available


Google just quietly won the agentic commerce war — and most ecommerce retailers haven't even noticed. In this episode of Growing Ecommerce, Mike Ryan and Chris break down the three UCP (Universal Commerce Protocol) updates Google just shipped, why OpenAI's ACP is already falling behind, and the structural advantages that make Google's lead almost impossible to catch.If you run Performance Max campaigns, sell on Google Shopping, or want to understand where ecommerce is headed in the AI era — this is the episode that connects the dots.Inside this episode:The 3 new UCP capabilities that just went live: cart building, catalog capability, and identity linking — and why "boring" updates matter more than hypeWhy OpenAI's ACP dropped to single-item checkout while Google moved aheadThe Walmart Sparky chatbot inside ChatGPT — the workaround that proves OpenAI's pipeline is brokenHow Google Pay and Google Wallet quietly lock retailers into a walled gardenGoogle's flywheel: how the shopping graph + audience graph + structured knowledge graph data create a moat LLMs can't replicateWhy this time is different from Buy on Google's 2018 failure — and what changed in Google's leverage over retailersWhy pipeline-based agents (UCP) will win over browser-based agents — and how this is really the logical endpoint of headless commerceThe only thing that could realistically stop Google: regulatorsTopics covered: UCP, Universal Commerce Protocol, agentic commerce, Performance Max, PMax, Google Shopping, AI mode, ChatGPT shopping, OpenAI ACP, agentic checkout, Google Pay, Google Wallet, headless commerce, Merchant Center, knowledge graph, shopping graph, Walmart Sparky, AI overviews, conversational attributes.About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Wirtschaft kompakt
Rüstungsbauer KNDS kooperiert mit Autozulieferer

Wirtschaft kompakt

Play Episode Listen Later Apr 22, 2026 4:02


Künftig liefert Autozulieferer Dräxlmaier zentrale Bauteile für den Radpanzer Boxer. Adidas und Siemens zeigen Potenziale der KI-gestützten Fertigung. Galeria erhält Zwischenfinanzierung. Rewe überschreitet erstmals 100 Mrd. Euro Umsatz im Jahr.

Growing Ecommerce – The Retail Growth Podcast
OpenAI's "Delusional" $100B Ad Target | Plus: The Fall of Allbirds

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Apr 21, 2026 28:57 Transcription Available


In this episode of Growing E-commerce, Mike Ryan and Chris Scharmueller unpack two massive stories highlighting the current realities—and potential delusions—of the tech and retail sectors.First, we discuss the quiet and staggering fall of Allbirds. Once a Silicon Valley staple and D2C darling valued at a massive $4 billion, the sustainable shoe company has reportedly sold for a fraction of that cost. We explore what their trajectory tells us about the overestimation of the D2C model and why the fundamentals of traditional retail still matter.Then, we dive back into the OpenAI ad platform. OpenAI recently released a bullish projection: they expect their ad business to cross $100 billion in revenue by 2030. We take a critical look at the current state of their ad interface—which currently resembles Google Ads from a decade ago—and discuss why hitting that revenue target will require an unprecedented, disruptive evolution of their product.Key Takeaways:The D2C Reality Check: Allbirds' massive devaluation highlights a broader trend: many D2C brands were valued as high-growth tech companies rather than traditional retailers. As market conditions shift, the core competencies of traditional retail—and the value of retail middlemen—are becoming apparent again.OpenAI's Steep Climb: While OpenAI projects a massive $100 billion ad business by 2030, their current platform is rudimentary. It operates on a flight-based approach with a fixed $60 CPM and relies on basic keyword matching, limiting its appeal primarily to large brand advertisers rather than the performance-focused mass market needed for that scale of growth.The Comparability Problem: OpenAI's ad platform will inevitably be compared to highly sophisticated, always-on ecosystems like Google Ads and Meta. To capture significant market share and reach their revenue goals, OpenAI must evolve beyond a basic UI and deliver a product that proves strong incrementality and Return on Ad Spend (ROAS).Resources & Links:Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks:https://smarter-ecommerce.com/en/smec-market-observer/ About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Lebensmittel Zeitung Audio News
Lindt senkt die ersten Preise für Schokolade

Lebensmittel Zeitung Audio News

Play Episode Listen Later Apr 16, 2026 5:08


Die Top-Meldungen am 16. April 2026: Lindt senkt die ersten Preise für Schokolade, Rewe will bis zu 40 Tegut-Märkte übernehmen, Klage gegen App-Rabatte bei Penny abgewiesen

Growing Ecommerce – The Retail Growth Podcast
The “Amazon Killer”? How JD's Joybuy Invades Europe | PLUS: Meta's Zero-Click Threat

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Apr 14, 2026 34:22 Transcription Available


Is the “Zero-Click” shopping era finally here, and are European retailers ready for a three-way war between Amazon, Temu, and JD.com's Joybuy?In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller unpack a huge week in e-commerce. First: Meta's new Stripe partnership for in-app checkout. With OpenAI and Google both struggling to make native checkout work, can Meta finally crack the “zero-click” model and keep shoppers fully inside its platform?Then comes the real clash of the titans. JD.com has launched Joybuy in Europe, going straight after Amazon and Temu. We share exclusive Google Ads data showing how aggressively Joybuy is already outranking incumbents. But unlike Temu, Joybuy isn't just burning cash for growth. It's building a sustainable base and investing in local logistics, making it a serious hybrid threat.Finally, Mike shares updated market penetration numbers for Amazon and Temu across Europe. The picture is clear: Amazon dominates wealthy Western European markets, while Temu has seized the Central and Eastern European markets Amazon largely ignored.

Growing Ecommerce – The Retail Growth Podcast
OpenAI's $25 BILLION Loss – is Agentic Shopping Dead?

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Apr 7, 2026 31:23 Transcription Available


OpenAI is facing a projected $25 billion shortfall, and their attempt to monetize ecommerce is already falling apart.In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmüller ask the billion-dollar question: Is the dream of "agentic commerce" already dead on arrival? While the media celebrates OpenAI's early $100 million in ad revenue, the math tells a much darker story. Their projected 2026 burn rate sits between $14 and $25 billion. To survive, they need a massive, highly profitable ad network—but their recent retail experiments are failing the test.We break down why ChatGPT quietly killed off its new "Shopping Research" feature (hint: consumers won't wait minutes for an AI to fetch product recommendations). We also reveal the shocking data from Walmart's early checkout test within ChatGPT, where in-app conversions were three times lower than standard website traffic.If ChatGPT wants to steal budget from Google Ads and Meta, they have to prove they can actually drive profitable sales. Right now, the data suggests users simply aren't ready to let an AI agent do their shopping.Key Takeaways & SEO Insights:The Revenue Reality: Generating $100M in two months is impressive, but with Capital Expenditures (CapEx) skyrocketing to compete with Google and Microsoft, OpenAI's projected losses are staggering. Advertising is their most obvious path to close that gap.Speed vs. Quality in E-commerce: OpenAI shut down its specialized post-trained shopping model because generating deep product analyses took too long. In retail, friction kills adoption.The Conversion Crisis: Early tests with major retailers like Walmart showed that instant checkouts within ChatGPT converted at a rate 3x lower than traditional website traffic. If they can't drive efficiency, advertisers won't shift their budgets.The Scraping Band-Aid: OpenAI's reliance on scraping Google Shopping data for product recommendations shows they are still heavily dependent on their biggest competitor to power their agentic commerce dreams.Resources & Links:Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks:https://smarter-ecommerce.com/en/smec-market-observer/ About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Growing Ecommerce – The Retail Growth Podcast
How the Top 1% Retailers Run Google Ads in 2026

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Mar 31, 2026 32:30 Transcription Available


Ever wonder what the biggest e-commerce brands are discussing behind closed doors? We are opening up the vault.

Growing Ecommerce – The Retail Growth Podcast
Temu Hits 71% Market Share – Should You Worry? Plus: Google's Coming for Your Landing Pages

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Mar 24, 2026 34:19 Transcription Available


Is the "clash of the titans" coming for your profit margins, and is Google about to take away your website traffic? In this episode of Growing E-commerce, Mike Ryan and Chris Sharma tackle two massive, existential shifts threatening the traditional online retail playbook.First, we dive into the aggressive European expansion of Chinese e-commerce giants. While JD.com (Joybuy) and SHEIN are making aggressive moves, Temu is completely taking over. We break down the official monthly active user data, revealing that Temu now commands a 40% overall market share in Europe – including a staggering 71.1% market share in Poland and 44% in Germany. Are European retailers simply becoming collateral damage in this war of attrition?Then, we unpack a recently granted Google patent that sounds like a sci-fi nightmare for marketers. The patent outlines a system where Google evaluates your landing page, and if it doesn't meet their qualitative standards, they will generate an AI replacement landing page within the ad ecosystem. We discuss what this means for the loss of your tracking data, zero-click purchases, and the ultimate "PMax-ification" of Google Ads.

Lebensmittel Zeitung Audio News
Unilever bestätigt Angebot für Lebensmittelsparte

Lebensmittel Zeitung Audio News

Play Episode Listen Later Mar 20, 2026 5:00


Die Top-Meldungen am 20. März 2026: Unilever bestätigt Angebot für Lebensmittelsparte. Alnatura will zu Rewe. Aldi-Süd-Rösterei spürt Rohstoffkosten.

Growing Ecommerce – The Retail Growth Podcast
Sam Altman SCREWS UP ChatGPT Shopping | Plus: Google Product Feed Deep Dive

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Mar 17, 2026 32:39 Transcription Available


Why did OpenAI quietly kill its shopping feature, and what does it mean for the future of Google Ads?

Lebensmittel Zeitung Audio News
Rewe dreht den Geldhahn für Kaufleute auf

Lebensmittel Zeitung Audio News

Play Episode Listen Later Mar 13, 2026 4:56


Die Top-Meldungen am 13. März 2026: Rewe dreht den Geldhahn für Kaufleute auf. Obi richtet das Marketing neu aus. Helios holt Konfitürenmarke Glück ins eigene Werk.

Growing Ecommerce – The Retail Growth Podcast
The State of PPC 2026: Live from SMX Munich w/ Wijnard Meijer (TrueClicks) and Frederick Vallaeys (Optmyzr)

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Mar 12, 2026 54:29 Transcription Available


If you want to know how your peers are actually handling the grind, the Google Ads updates, and the "AI takeover," this episode is a must-watch. We recorded a special edition of Growing Ecommerce live from SMX Munich! Host Mike Ryan is joined by Wijnand Meijer (Co-founder & CEO at TrueClicks) and Frederick Vallaeys (CEO at Optmyzr) to dive deep into the freshly released Global State of PPC 2026 Report.This isn't just another PDF to gather dust in your downloads folder. Driven by the team at TrueClicks and supported by top industry partners, it's an unfiltered reality check for the entire paid search industry. With 1,300+ respondents spilling the tea across 60+ charts and 14,000 words, we unpack the hard insights on agency billing, Performance Max workarounds, and why AI isn't saving us as much time as the tech bros promised.The Complexity Struggle: 53% of practitioners say managing PPC is harder than it was two years ago.Agency Operations: Agencies managing over $1M/month are doing so with 20% fewer people. Yet, 1 in 5 agencies still charge by billable hours (with heavy geographical differences: only 4-12% in the US/AUS vs. 25% in Europe).The PMax Paradox: 48% complain about a lack of granular control, leading to workarounds like standard shopping hybrids (37%) and feed-only builds (17%). Despite this, 65% are satisfied with their PMax results.The AI Elephant in the Room: On average, professionals report saving only 5.2 hours a week using AI. Furthermore, 70% state that quality and accuracy (hallucinations) are their biggest AI hurdles.The Tool Stack: Surprisingly, 62% of respondents don't use paid third-party tools for analysis or optimization, relying entirely on native interfaces and spreadsheets.Resources & Links:Read the full, unfiltered report for free at: www.ppcsurvey.comA massive thank you to Wijnand Meijer and the TrueClicks team for driving this monumental effort.Shoutout to all the fellow partners for making this happen: DataFeedWatch by Cart.com, God Tier Ads, Hero Conf, Optmyzr, Producthero, SMX Advanced Europe, Swydo, TrueClicks, and Smarter E-commerce (smec).Learn more about Smarter E-commerce: smarter-ecommerce.comAbout Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Growing Ecommerce – The Retail Growth Podcast
The end of Dynamic Search Ads is here! Insights from 200+ AI Max campaigns

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Mar 10, 2026 32:43 Transcription Available


In this episode of Growing E-commerce, Mike Ryan and Chris from Smarter Ecommerce (smec) tackle the massive news that DSA's time on Earth is limited. With DSA going the way of the dinosaurs, Google is pushing advertisers toward AI Max for Search. But is it actually a worthy replacement?To find out, Mike breaks down the findings from his brand-new 18-page report, The Ultimate Guide to AI Max. After analyzing 1 year of data across more than 600 Google Ads search campaigns, the numbers tell a nuanced story about incrementality versus efficiency.We cover exactly what AI Max is, how it overlaps with PMax and Broad Match, and the real cost of those "incremental" conversions. If you are a heavy DSA user, this is the exact data you need to start planning your migration strategy!

Zebras & Unicorns
TRANSFORM 2026: "Man darf Unabhängigkeit nicht mit Autarkie verwechseln"

Zebras & Unicorns

Play Episode Listen Later Mar 2, 2026 27:13


6.000 Entscheider, Startup-Gründer, Digital Experts und Führungskräfte kommen am 18. und 19. März in der Station Berlin bei der Konferenz TRANSFORM zusammen, um darüber zu sprechen, wie sich Zukunftstechnologien strategisch nutzen lassen. Dabei geht es natürlich um Künstliche Intelligenz, aber auch um datengetriebene Geschäftsmodelle, Cybersecurity, digitale Souveränität, Cloud, Plattformen und industrielle Digitalisierung. Mit dabei sind:Christofer Bingener, Referent im Get Started-Team des Bitkom, undMichael Stedler, Mitgründer von Stackgini, eine Plattform für IT-Demand-Managementund sie sprechen heute im Podcast über:

Growing Ecommerce – The Retail Growth Podcast
Is ROAS Overrated? – Why the “Revenue Trap” Might Kill Your Google Ads Profit

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Feb 24, 2026 28:59 Transcription Available


Is ROAS a flawed metric for Google Ads? According to acclaimed ecommerce experts Mike Ryan and Christian Scharmüller, using Return on Ad Spend (ROAS) as your primary "North Star" metric creates a dangerous "Revenue Trap." Because ROAS measures revenue rather than actual margin, it creates an "air gap" that ignores the law of diminishing returns, ultimately hurting the profitability of mature Google Ads campaigns.In this episode of Growing eCommerce, the hosts break down how to properly use ROAS as a bidding signal and explore the latest transparency updates to Google's Performance Max (PMax) campaigns.The Problem with ROAS as a Profit Proxy: Many advertisers use ROAS as a stand-in for profit. However, as campaigns scale, incremental returns flatten out. A 600% ROAS does not guarantee your next ad dollar will yield the same profit margin.ROAS is a Communication Vessel, Not Just a Goal: Setting a blanket ROAS target across multiple campaigns is a strategic mistake. ROAS is actually your primary bidding signal and pacing tool to steer Google's algorithms.Dynamic vs. Static Targeting: Advertisers should move away from adjusting ROAS based on "gut feeling" and adopt a scientific, data-driven approach based on specific campaign constraints.Resources & Expert LinksFREE smec Advanced Channel Report Script: https://smarter-ecommerce.com/en/google-ads-scripts/pmax-channel-insights/About Mike Ryan:Based in Austria and originally from Boston, Mike Ryan is the Head of Ecommerce Insights at Smarter Ecommerce (smec) with over ten years of experience in retail and PPC landscape. With a robust background spanning retail operations, product management, and digital ads, Mike leverages his multidisciplinary expertise to drive data-informed strategies that help online retailers optimize their performance in an increasingly competitive market.About Christian Scharmueller:As a seasoned veteran in the PPC and Ecommerce space, Christian Scharmüller serves as the CCO & Managing Director of Smarter Ecommerce. With over 12 years of experience at the forefront of ad tech, Christian is a sought-after speaker at major industry events, including SMX and OMR, where he shares insights on high-level e-commerce strategy and the future of retail media.About Smarter Ecommerce (smec) Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport. Follow smec for performance marketing insights: Website: smarter-ecommerce.com LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh Newsletter: smarter-ecommerce.com/en/newsletter/ Instagram: instagram.com/smarterecommerce

Sans filtre ajouté
Actualités agroalimentaire février : Carrefour dévoile sa stratégie 2030

Sans filtre ajouté

Play Episode Listen Later Feb 21, 2026 16:56


Articles de presseDe Thierry Cotillard à Michel-Édouard Leclerc, ces commissions d'enquête, LSA – Magali PicardDominique Schelcher, PDG de Coopérative U devant le Sénat : « Nous ne pouvons pas passer en dessous d'un certain niveau de marge sauf à perdre notre compétitivité »LSA – Magali PicardGroupe Casino : les déclarations clés de Philippe Palazzi LSA – Nicolas MonierMarges dans la grande distribution : les acheteurs d'Eurelec (E.Leclerc, Rewe, Delhaize) face aux vives critiques du Sénat sur la transparence des prixLSA – Nicolas MonierNégociations commerciales : au Sénat, devant les parlementaires, l'ANIA alerte sur un modèle « à bout de souffle »LSA – Nicolas MonierNégociations commerciales : les entreprises de viandes lancent un cri d'alerte LSA – Charlotte BarriquandNégociations commerciales : réguler plus, fragiliser davantage ? [Édito] LSA – Yves PugetNégociations commerciales : un document inédit dévoile aux sénateurs la mécanique d'un processus devenu illisibleLSA – Nicolas MonierStratégie Carrefour 2030Carrefour et Vusion s'allient pour déployer le magasin intelligent à grande échelleCommuniqué de presse – Groupe Carrefour & VusionCarrefour 2030 : une offensive de croissance et de création de valeur centrée sur le client, le magasin et la technologieCommuniqué de presse – Groupe CarrefourCarrefour 2030 : une stratégie axée sur les produits frais et les prixLinéaires – Agathe Lejeune & Frédéric Carluer-LossouarnCarrefour lance une revue stratégique « très large » de son portefeuille d'activitésPoints de Vente – C. B.Le plan stratégique de Carrefour parie sur la technologie et les produits frais, « premier moteur de fidélité »Le Monde – Cécile PrudhommeHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Growing Ecommerce – The Retail Growth Podcast
PMax vs. Standard Shopping? – 3 Google Ads Myths Busted

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Feb 17, 2026 35:25 Transcription Available


In this episode of Growing eCommerce, Mike Ryan and Chris debunk three persistent myths that are still holding retailers back in 2026. While everyone is distracted by the hype of UCP and Agentic Commerce, many accounts are bleeding efficiency due to outdated structures like the "Heroes & Zombies" matrix and one-dimensional margin buckets.We break down why these old-school tactics create self-fulfilling prophecies of failure and share what sophisticated retailers are doing instead to balance volume, margin, and the new reality of AI-driven search.In this episode, we cover:The "Zero Click" Wake-Up Call: Why the shift to walled gardens means you need to fix your tactical basics now before the ecosystem changes forever.Myth #1: Heroes & Zombies: Why classifying low-volume products as "zombies" is a logical flaw that starves your potential growth engines. We explain the danger of using historical data to doom new products.Myth #2: Margin Buckets: Why segmenting campaigns by gross margin % (e.g., 0-5%, 5-10%) is dangerous. Mike shares data showing how this ignores conversion volume and pricing strategies, leading to "death by optimization."Myth #3: PMax vs. Standard Shopping: It's no longer an either/or decision. We discuss the rise of hybrid setups and why Standard Shopping is actually gaining cost share again.Key Takeaways:Don't rely on single-dimensional data: Grouping products solely by ROAS or Margin % ignores critical context like seasonality, price competitiveness, and absolute profit.Standard Shopping isn't dead: Even Google is now advocating for hybrid use cases, such as using Standard Shopping for query filtering or specific inventory control.+1The "Self-Fulfilling Prophecy": If you put a new product in a "zombie" campaign with low budget because it has no data, it will never get data. You need a multi-dimensional scoring strategy.About Mike RyanBased in Austria and originally from Boston, Mike Ryan is Head of Ecommerce Insights at Smarter Ecommerce (smec). With 10+ years in retail and PPC, and experience across retail operations, product management, and digital advertising, he helps online retailers turn data into strategies that improve performance in a highly competitive market.About Christian ScharmüllerChristian Scharmüller is CCO & Managing Director at Smarter Ecommerce and a long-time expert in PPC and e-commerce. With 12+ years in ad tech, he's a regular speaker at major industry events such as SMX and OMR, sharing insights on e-commerce strategy and the future of retail media.About Smarter Ecommerce (smec) Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport. Follow smec for performance marketing insights: Website: smarter-ecommerce.com LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh Newsletter: smarter-ecommerce.com/en/newsletter/ Instagram: instagram.com/smarterecommerce

Radio NÖ Journal um 17.00
Journal um 7.00 Uhr, 13.02.2026

Radio NÖ Journal um 17.00

Play Episode Listen Later Feb 13, 2026 5:30


Verstärkte Polizeikontrollen zum Höhepunkt der Faschingszeit in Niederösterreich // REWE baut in Wiener Neudorf eines der größten und modernsten Logistikzentren Europas

journal verst nieder rewe polizeikontrollen faschingszeit
Growing Ecommerce – The Retail Growth Podcast
Google's UCP Explained: Will "Agentic Commerce" Replace Search in 2026?

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Feb 10, 2026 31:08 Transcription Available


UCP (Universal Context Protocol) is a new infrastructure layer aiming to standardize “agentic commerce.” It breaks ecommerce into modular capabilities (“Lego bricks”) so AI agents can negotiate tasks like product discovery, checkout, and payments across platforms.This has become an infrastructure war: Google is pushing UCP as an open-source standard versus OpenAI's ACP (Agentic Commerce Protocol) and Anthropic's MCP (Model Context Protocol). Big retailers such as Walmart and Zalando are already experimenting with UCP right now.In this episode of Growing Ecommerce, Mike Ryan and Christian Scharmüller unpack what “Agentic Commerce” means as AI shifts from generating text to taking actions in online shops—and what that implies for your data feed strategy.In this episode, we cover:• The Rise of UCP: how agents “negotiate” capabilities like discovery and checkout—similar to early standards wars (e.g., electricity).• Adoption Reality Check: will consumers let AI buy their sneakers? Mike forecasts ~10% of UCP-based transactions within 2 years; Chris estimates ~5%.• The Protocol War: how partnerships with giants (Walmart, Zalando) help Google try to win the standard.• New Merchant Responsibilities: to reduce hallucinations, Google plans 10–12 new feeds/attributes, pushing more structured-data work back to retailers.About the hosts:Mike Ryan (Austria; originally Boston) is Head of Ecommerce Insights at Smarter Ecommerce (smec), with 10+ years in retail and PPC.Christian Scharmüller is CCO & Managing Director at smec, a long-time PPC/ecommerce leader and frequent speaker (e.g., SMX, OMR).Smarter Ecommerce (smec) helps e-commerce brands optimize PPC with AI-driven automation focused on profit and business outcomes, leveraging first-party data like margins and LTV.Follow smec for more performance marketing insights:LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhSubscribe for more actionable eCommerce insights!#eCommerce #GoogleAds #UCP #AgenticCommerce #AI #DigitalMarketing #RetailTrends #GoogleMerchantCentersmec is a Google Premier Partner and three-time Microsoft Retail Partner of the Year, managing €500M+ in ad spend and driving €5B+ in annual e-commerce revenue across 350+ global retail clients (incl. THG, Snipes, REWE, Intersport).More:Website: https://www.smarter-ecommerce.comNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/Why it matters: if agents become the new storefront, whoever sets the protocol shapes access to customers, data standards, and product visibility—so feed quality and structured attributes really matter.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

TravelPro
Afl. 194: Vakantie Festival, Reisgala, Prijsvrij/REWE, politieke plannen, cruises Amsterdam

TravelPro

Play Episode Listen Later Feb 9, 2026 32:48


Hoe wordt er teruggekeken op het Vakantie Festival en het Reisgala? Verder komen aan bod: politieke plannen met de Nederlandse luchthavens, Amsterdam en cruises, Prijsvrij/REWe en meer.

hr-iNFO Himmel und Erde
Stille Stunden – raus aus der Reizüberflutung

hr-iNFO Himmel und Erde

Play Episode Listen Later Feb 8, 2026 24:54


Gedimmtes Licht, keine Dudelmusik, kein Werberadio mit Sonderangeboten: mittwochs ist “Stille Stunde” beim Rewe in Heusenstamm. Immer mehr Geschäfte in Hessen bieten inzwischen “stille Stunden” an. Nicht nur für Menschen mit Autismus kann die ständige Reizüberflutung überfordernd sein. Auch Gesunde empfinden Stille als wohltuend für Auge und Ohr. Unser Hirn ist nicht gebaut für den Dauerangriff auf unsere Sinne durch Musik, News, social media-Geklingel. Obwohl wir das ahnen, fällt uns der Verzicht darauf schwer. Zeit für ein paar Tipps gegen die Reizüberflutung. Wir erkunden Wege zu einem reizärmeren, zufriedenen Leben.

Lebensmittel Zeitung Audio News
Edeka läuft dem Markt hinterher

Lebensmittel Zeitung Audio News

Play Episode Listen Later Feb 6, 2026 5:09


Die Top-Meldungen am 06. Februar 2026: Edeka läuft dem Markt hinterher. Ferrero verbucht Umsatzplus. Rewe passt den Vertrieb an.

ETDPODCAST
Kritisches Stadtbild in Köln: REWE erwägt Rückzug | Der Tag in 2 Minuten

ETDPODCAST

Play Episode Listen Later Feb 4, 2026


Gude, Wiesbaden!
Keine Konzerte in Brita-Arena

Gude, Wiesbaden!

Play Episode Listen Later Feb 4, 2026 6:25 Transcription Available


Keine Konzerte in Brita-Arena, E-Scooter-Akku löst in Delkenheim Wohnungsbrand aus und Asylsuchende verschwinden aus Einrichtungen. Das und mehr heute im Podcast. Alle Hintergründe zu den Nachrichten des Tages finden Sie hier: https://www.wiesbadener-kurier.de/lokales/wiesbaden/stadt-wiesbaden/konzerte-in-wiesbadener-brita-arena-fallen-diesen-sommer-aus-5335980 https://www.wiesbadener-kurier.de/lokales/wiesbaden/wiesbaden-delkenheim/e-scooter-loest-wohnungsbrand-in-wiesbaden-aus-5374205 https://www.wiesbadener-kurier.de/lokales/wiesbaden/stadt-wiesbaden/legendaerer-wiesbadener-club-badhaus-1520-kommt-zurueck-5371505 https://www.wiesbadener-kurier.de/lokales/kreis-rheingau-taunus/heidenrod-kreis-rheingau-taunus/gespaltene-meinungen-zu-neuem-discounter-in-heidenrod-kemel-5369259 https://www.wiesbadener-kurier.de/politik/politik-deutschland/verschwundene-asylsuchende-ein-bundesweites-problem-5331557 Ein Angebot der VRM.

Lebensmittel Zeitung Audio News
Lidl unterbietet Aldi bei Schokolade

Lebensmittel Zeitung Audio News

Play Episode Listen Later Jan 29, 2026 4:49


Die Top-Meldungen am 29. Januar 2026: Lidl unterbietet Aldi bei Schokolade, Rewe und Kühne streiten über Preise, Fressnapf schneidet Vertrieb neu zu

PLANTBASED
Real Talk - Veganuary Director Christopher verrät, wie es 2026 wirklich läuft

PLANTBASED

Play Episode Listen Later Jan 26, 2026 100:11


Christopher Hollmann ist zurück im Plantbased Podcast! Der Director von Veganuary Deutschland teilt seine persönliche Geschichte, gibt exklusive Einblicke in die weltweit größten veganen Challenge und erklärt, warum pflanzliche Ernährung für Tiere, Klima und Gesundheit so wichtig ist. Beeindruckende Zahlen & Fakten → Über 25 Millionen Teilnehmer weltweit → Mehr als 1.000 Partnerunternehmen allein in Deutschland → 12,5% weniger Fleischverkäufe im deutschen Einzelhandel während des Veganuary 24 → Der pflanzliche Warenkorb ist erstmals günstiger als der nicht-pflanzliche (ProVeg-Studie 2025) Prominente Supporter:innen 2025 sind unter anderem Matthew Modine (Dr. Brenner aus Stranger Things), Bianca Heinicke, Joaquin Phoenix und Atze Schröder. In der Folge erfahrt ihr viel Persönliches von Christopher und auch exklusive Insight hinter Veganuary. Er verrät auch, was er von Ex-Veganer:innen hält, was er tun würde, wenn er unbegrenzt Geld für eine Kampagne hätte und mir wem er gerne ein veganes Dinner veranstalten würde, sowie auf welches neue vegane Produkt alle gewartet haben. Es ist niemals zu spät, beim Veganuary mitzumachen oder mit einer pflanzlichen Ernährung zu starten. Wenn ihr Unterstützung braucht, ist das Veganuary-Team für euch da. Jetzt mitmachen: https://veganuary.com/de Viel Spaß!

OMR Podcast
Erst Penny-Markt, heute Rewe-Chef: Lionel Souque (#861)

OMR Podcast

Play Episode Listen Later Dec 10, 2025 97:20 Transcription Available


Statt Berater zu werden, hat Lionel Souque lieber beim Discounter Penny angefangen – zum Start sogar hinter der Kasse. Heute führt er als CEO die Rewe Group, die mit 380.000 Mitarbeitenden und Marken wie Rewe, Penny, Toom oder Dertour rund 100 Milliarden Euro Umsatz macht. Im OMR Podcast spricht Lionel Souque über seinen Start beim Discounter, die Einflussmöglichkeiten der örtlichen Rewe-Händler*innen, knallharte Preisverhandlungen und ein Treffen mit dem Gründer des Express-Lieferdienstes Gorillas, bei dem er sich am Ende fragte, ob der ihn für einen Idioten hält.

Otaku Host Club
183. Re-writing Bad Endings in Anime

Otaku Host Club

Play Episode Listen Later Nov 13, 2025 99:13


We're reWe're rewriting anime endings that didn't do these shows justice. From Darling in the Franxx's galaxy-brain nonsense to Naruto's out-of-this-world alien takeover and Lazurus leaving us with nothing, we're giving these series the glow-up they deserve. Unfiltered takes, petty rewrites, and emotional damage included. Check us out on our website: https://www.otakuhostclub.com. Chat with us between episodes on our Discord server: https://discord.gg/VZWCpsMvmR, and follow us on Instagram @otakuhostclub.

Inelia Benz
[Free 1st Part] Crystals, Black Magic, and Sanity: A Colorado Initiation

Inelia Benz

Play Episode Listen Later Nov 12, 2025 34:04


What do crystals, fossils, stunning sunsets, black magic, demons and insanity have in common?Our drive to Colorado does.It started as a simple trip — one week or so in Delta,Co., including driving time because we were scheduled to present at a Sasquatch conference in Beaver, Wa. immediately on our return. Larry and I had found a piece of land in Colorado that was stunning: acres of desert mesa beauty covered in selenite crystals, ancient fossils, and wide open sky. But to make it ours, we stepped into something else entirely.The land we originally purchased was not empty. It is 40 acres, half of which when looked upon resembles a moonscape pristine and majestic alluring and entrancing, yet look the other direction, and it was sprinkled in abandoned squatters encampments — people living in tents, and improvised shacks, surrounded by hills of garbage, abandoned vehicles, and the unmistakable residue of drugs and dark practices. It wasn't just a physical mess. The entire area felt thick, like a psychic swamp.Yet, the power and the message from the land was very clear: clean me.This started a line of questions and inquiries for Larry and me because it did not make much sense for our lives. Yes, the whole thing came about because we bought land and wanted to hold in person events there — yet the view was massively and negatively impacted by the encampments, not exactly the ideal backdrop for a gathering.We wondered how to fence off or hide the view of the encampments — maybe trees, or a very big fence — so our guests would not be subjected to the negative view. Little did we realize then that the negativity was not just in the view; the people there were drug addicts and black magic practitioners. It was a classic case of buying a slice of paradise then finding out your neighbors are 100% incompatible with your enjoyment of that paradise. Something not unlike the present split in reality we are cocreating this very moment more broadly. Some things are simply incompatible with each other. Period.But that realization came some time later.Some months ago, one of our neighbors told us that the parcel covered in black magic and detritus was for sale through a foreclosure sale. Larry and I looked at our finances and bought it. After the sheriff's sale, we believed the previous owners and their guests would become compelled to leave and we would have clean, clear land with some clean up perhaps to conduct.Nope. They dug in, and we had to spend months and thousands of dollars in litigation to clear them out. Apparently, landowners in Colorado have a huge burden and many hoops to clearing their land from individuals with any claim whatsoever to being present. Once cleared, trespassing is very strongly enforced with very serious consequences, but give, as in give permission at any point, even in a limited manner, and that can quickly be construed as permission to inhabit which then requires a long process to rescind.As we arrived there for our week visit, I remember standing there the first day, watching the wind shimmer through the crystals on the ground while the smell of decay and burnt plastic rose from piles of trash. Light and shadow, beauty and horror, coexisting within the same few acres of land. I thought it would be a quick cleanup because the eviction process was set and it was just a matter of the sheriff coming over and getting the squatters to leave the land.I was wrong.The Land of ParadoxThere's something surreal about seeing selenite glinting in the sunlight beside syringes and blackened fire pits. The land itself seemed to whisper — “Clean me.” It was both sacred and deep. Ancient. Yet, the surface was anything but.Larry and I sat down to discuss why Gaia — the land and the human collective — wanted it cleaned. After all, what does it matter to Gaia if those people and garbage stay there? After a million years, nothing would be left of them. A million years ago everything there was blown to smithereens by the largest volcanic eruption on the continent creating the flat topped mesa 100's of square miles in size, which is just the base of this gigantic mountain that is no more. Another million years ago the entirety was submerged at the bottom of an ocean of water. So a few people? What's the biggie, besides it was nasty to experience in our present, a dark to our light. But the message came in stronger every day: no one was allowed to stay, and no garbage was allowed to stay either.We visited the sheriff's office to find out what we were supposed to do, and they were very clear that for the process to be legal, we had to be present. Physically stay and be there for the entire process to be legal and complete. Otherwise, it would be cancelled and would need to begin over again from the beginning.Oops… We might not make our sasquatch event commitment…The eviction date was not the one stated in the judgment. We had to wait two days after that date, then get a writ for the sheriff, who would then post eviction notices, and after ten more days, go to the land to evict them. After that, the people would get another day to get all their stuff out.Not only that, but the eviction process itself was complex. It required us to go into all the structures where people were living — RVs, mobile homes, and so on — and remove absolutely everything that was not nailed to the ground, floor, or ceiling… by hand, and place it in an area they could later accessYup, we were told we had to move all the items by hand. There were deadlines, county notices, and an eviction process already in motion. On paper, it looked straightforward. In reality, what those people had in their living accommodations was the stuff of nightmares. The rooms were filled from floor to ceiling with garbage, scrap metal, dirty laundry and dishes, and so much more — including drug needles and black magic sigils on the floors, walls, and ceilings.And then came the energy of resistance. The people living there didn't want to leave. They begged, lied, cast spells, called the sheriff, their own lawyers, and called upon spirits — sometimes all in the same day. They wept and they cursed. It wasn't just about losing a camp; it was about a dark collective trying to hold on to territory, both physical and energetic.At night, I could feel the field pulsing — fear, anger, confusion, war. Each morning, I'd wake determined to face it again, and each night, I'd fall into bed emotionally drained, my nervous system fried.The Human Vessel of DarknessIt's easy to think of “squatters” as a faceless problem. But once you meet them, you realize they're human vessels of darkness — fragments of the collective human psyche acting out low-frequency patterns: aggression, anger, suffering, indulgence, righteousness. Each one carried archetypes: the lost healer, the trickster, the wanderer, the wounded child, the demon, the mage.Some were kind, some dangerous, some clearly caught in deep delusion. A few believed the land was “theirs by divine right.” Others just wanted to stick it to the man. I couldn't help but feel pity for their choices — but pity alone wasn't enough.One of the sheriff's deputies told us to be careful — that these people had months to get organized and leave, and they hadn't. They would try to get us to let them stay longer, but if we agreed, the entire legal process we had gone through would be invalidated.For most lightworkers, the hardest part is learning where compassion ends and enabling begins. Sometimes love wears the face of firmness. Saying “no” to darkness is not a rejection of humanity — it's a kindness and an affirmation of truth.This was one of the most important things to keep in mind for this trip: staying loving without becoming naïve, staying clear without becoming aggressive or overwhelmed.Still, leading up to the eviction date, our bodies took a toll — both emotionally and physically.And then, our allies rallied around us.Yes — four of our Driving to the Rez panelists, plus our friend Teo, traveled over a thousand miles to help us clean not just the new land, but also the previous property, which still had garbage and negative energies from the previous year when we had purchased it.They arrived in two RVs, with their pet dogs, garbage bags, gloves, and other equipment to get the job done. And did they ever!They arrived a few days before the eviction date and got to work. We also had an amazing time hunting for desert-grown selenite crystals, fossils, agates, jasper, and petrified wood.At night, we gathered to skywatch in the desert and saw multiple planes, satellites, and yes — UFOs!The Eviction Day ArrivedThe sheriff's deputies arrived on time, calm and professional. The county representatives were kind, responsive, and genuinely concerned. The neighbors offered tools, advice, and hands.It was as if the universe had organized a living example of collective light-in-action. Where I expected bureaucracy, I found compassion. Where I expected to be overwhelmed, I found help.It reminded me that humanity is not lost. The system — often criticized for its lack of empathy — became, in this case, a framework through which order, safety, and clarity could flow.It wasn't “us versus them.” It was all of us bringing a corner of reality back into coherence.Larry and I met the sheriff's deputies at the road and decided to evict the trailers scattered throughout the land first. As it happened, the people had already left, but they had left their trailers and a lot of items inside them. We left our helpers back at our other parcel until we were sure those people were gone; they had become aggressive in previous days, and we didn't want to risk anyone's safety.We had employed a moving company that specialized in evictions. They said they would empty the buildings, place everything on the doorway, and then we had to move it away to a designated area where the squatters then had 24 hours to collect it.Two big, strong men arrived to empty the trailers and buildings, and Larry got to work with them.Then it was time for the big mobile homes. The sheriff told the people to leave the building, and they did so without a fuss. We called our friends, and they came over to start getting everything from the doorway out into the land where the squatters could then pick through it and take whatever they wanted. For 24 hours, all that stuff was still theirs.It took about eight hours non-stop to remove all the items from the two mobile homes. The residents were hoarders — like the worst nightmare show on TV, but worse. Looking back, if our friends had not come, we would have taken several days to finish the job.All I could do was watch and hold space, as before we left for Colorado I had broken my ankle and was not able to move much or stand on it.The Weight of NegativityDespite all the help, the experience took a toll. The level of emotional and mental pressure was something I hadn't felt in years. It wasn't just the logistics; it was the energetic density. The constant whining, as the adults played victims and painted us as aggressors, was exhausting.There was a young boy, around fifteen years old, who lived in that mess. Quite honestly, he was the most positive and helpful of the entire group.My emotional body felt inflamed and overstretched. My mental field would spin with intrusive thoughts and worries that weren't ours. At times I'd stare at the situation, wondering how so much darkness could exist in one place.One of the pieces of guidance I had received before eviction day was to realize that this was not about those people. They chose to stay where they didn't belong and to live in that type of situation. Gaia and the human collective did not want them there, and we were facilitating their exit. They will be fine and continue with their choices no matter where they go.Remember, this is our land now. As a matter of fact, they went to live at a much larger property with others who have the same lifestyle. We know this because, in the following week, we helped them take a lot of their stuff to the new land. They were not unhappy. On the contrary.It reminded me that in the light paradigm, darkness is literally not allowed to exist. Cruelty, addiction, co-dependent behavior, and black magic — all these things are not allowed to exist in our lives. Therefore, as we now owned the land, all those energies, and the people who carried them, had to leave.But why? I still wondered.Well, if you know my work, you'll know about the connection between power and land — and perhaps the Mapuche concept of the Rewe (pronounced “ewe,” though not spelled that way).I asked Gaia, why is it so important to own this land in Colorado and to clean it? We have our home in Washington State, and we have the Shamanashack and our collective land at Fossil Beach — so what is significant about the properties in Colorado?The answer came — fascinating, but not yet fully understood. The answer was: “The land in Colorado is a Rewe reservoir.”A reservoir of power? And if so, how do we access it?Well, the people there were using it for darkness. The Rewe was not fully activated, as no one knew how to do it — which was a good thing.So that was the reason for the removal of the people and the garbage that was encrusted on the land.It was not until everyone left and removed their claims that I pulled a couple of cards to get guidance on the land, and two things happened. One of them was that the power came out from inside the land and rose through my spine into the world — to take form.Just a note here: the sentence “The light inside rises and becomes form” will be fully explained in my next class, The Source Code of Manifestation: Unlocking the Quantum Core of Creation, which you can pre-orde here: “The Source Code of Manifestation”Sanity in the Midst of InsanityTo stay sane, I had to practice extreme diligence. Every day began with grounding, breathing, and re-centering in presence. I'd remind myself: observe, don't absorb.When fear, in the shape of stress, tried to creep in, I observed it as an external weather system. When exhaustion hit, I found small moments of beauty — the fossil of a shell glinting from the dirt, the way the setting sun turned the desert gold and purple, the laughter of a friend helping load the truck.The secret wasn't escaping the insanity. It was standing as the still point within it. Each day became an exercise in applied awareness — all the while allowing the inner light to rise and become form.What I understood is that true mastery is not theory or information only. We need to apply it for it to help — to use it in the mud, under pressure, surrounded by chaos, when the only thing holding us together is our choice to stay conscious and respond instead of react.The Turning PointWhen the final eviction was over, I didn't feel triumphant. I felt relief — and a strange sadness. That evening, a deep silence settled over the land. For the first time, I could hear the desert breathe again. Not just that, but I could feel myself and the desert breathing together.Our friends left after the squatters moved on. It still took a few extra days for the garbage to be hauled away, and beneath it all, the land revealed herself: ancient, raw, luminous. The selenite caught the morning light like tiny galaxies embedded in stone.A one-week trip had turned into a month-long marathon. The journey wasn't about property or cleanup — it was about embodiment, boundaries, and the split within consciousness. The human collective, represented by the county, the sheriff, the neighbors, and our small team, had come together to restore coherence.It was proof that light doesn't fight darkness — it simply holds a strong presence and boundaries for darkness to dissolve and move on. We were not friends, not acquaintances not cocreators with them, we were not enemies, conquerors, warriors pitted against each other, we were the light and only light.The Teaching from the LandLooking back, the land was the real teacher. The selenite — a stone of clarity, healing, and cleansing — wasn't just in the soil. It was in the experience. The fossils whispered of time, endurance, and the slow patience of existence.The entire ordeal mirrored humanity's current split: ancient wisdom buried under layers of distortion, now rising to the surface to be seen and healed.The most impinging realization for me was how much stress the human body and mind can endure when we forget to stay centered — and how quickly peace returns when we do.In the end, sacredness wasn't found in the crystals or fossils, but in the discipline of staying clear and kind when the world around us spins in chaos and tries to engage us in victim–aggressor blame and fear.The land wanted us to stay, and the work was not done yet. There were still piles of garbage and structures on the land that needed to be dealt with, but Larry and I put our foot down and drove home. Surprisingly, our trips usually take twice as long as the GPS tells us, but this time, instead of three days, it only took two.Who stayed behind finishing the cleaning of the land, garbage collection, and more was our friend and neighbor Jay. He sent us a video yesterday and we could not believe the change. All that is left are the mobile homes and a shed — nothing salvageable but things the squatters want back, and if they are able to figure out a way to get them off the land, we will work with them to do it.And yes — there's so much more to this story. The adventure, the people, the strange synchronicities, and the laughter that kept us human through it all. Even three guys on electric bikes going up and down adobe hills! Teo fell a few times, but it didn't stop him.To hear the full story from Larry's and my perspective and to find out what an adobe hill is, listen to this week's episode of Driving to the Rez.Subscribe wherever you get your podcasts, and join us for the next unexpected journey into the living field of Earth herself.To listen to our tribe's journey of over 1000 miles to help us, click here.The discussion doesn't stop here - listen to the full podcast episode for unfiltered insights from Inelia and our panelists. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.drivingtotherez.com/subscribe

NDR 2 - Wir sind die Freeses
Wir sind die Freeses: Treuegelübde

NDR 2 - Wir sind die Freeses

Play Episode Listen Later Nov 3, 2025 2:52


Biancas Lieblingsschlachter wechselt vom Edeka-Markt in den neuen Rewe. Soll Bianca mit gehen und zukünftig bei Rewe einkaufen, auch wenn die viele ihrer Produkte nicht im Angebot haben? Supermarkt oder Schlachter?

EUVC
E627 | EUCVC Summit 2025: Crispin Leick, EnBW New Ventures; Georg Reifferscheid, REWE Group & Jeppe Høier: Fueling the AI Age: Europe's Energy Imperative

EUVC

Play Episode Listen Later Oct 12, 2025 8:41


Welcome back to the EUCVC Summit Talks, where we bring you candid conversations with Europe's leading founders, corporate leaders, and investors shaping the future of venture collaboration.In this session, Andreas Munk Holm is joined by Crispin Leick, Managing Director of EnBW New Ventures, Georg Reifferscheid, Head of Sustainability Ventures at REWE Group, and Jeppe Høier. Together, they explore how corporates are deploying capital, rethinking supply chains, and integrating AI to tackle Europe's most urgent challenge: the energy transition.From evergreen venture models to decarbonizing retail operations, the discussion dives deep into how industrial and consumer giants are investing, where capital is moving fastest, and why success still depends on aligning financial and strategic incentives.

EUVC
E619 | Georg Reifferscheid, REWE Group: Building Climate-Tech Ventures Inside a €94B Retail Giant

EUVC

Play Episode Listen Later Oct 8, 2025 40:09


Welcome back to another EUVC Podcast, where we gather Europe's venture family to share the stories, insights, and lessons that drive our ecosystem forward.Today we dive into the corporate venturing journey of Georg Reifferscheid, Head of Climate Tech at REWE Group, one of Europe's largest retailers with €94B in revenue and 350,000 employees. With supermarkets, discount brands, travel agencies, hotels, DIY markets, and more under its umbrella, REWE is a powerhouse — but also a company with massive sustainability challenges.Georg walks us through how REWE Ventures is structured across four focus areas (Retail Tech, E-Grocery/Mobility, Food Tech, and Climate Tech), why his team is prioritizing cooling, HVAC, and green construction materials, and what it really takes to get startups and corporates to collaborate effectively. From investment strategy and deal stages to the psychology of expectation management, this is a candid look at how a €100B cooperative builds innovation for the next century.

Der Letzte Podcast
#531 - Das Arbeiterlied vom Klassenkampf

Der Letzte Podcast

Play Episode Listen Later Oct 3, 2025 60:29


Wir können nicht nur Podcast, wir können auch Songs aus unserer Erinnerung hervorrufen, die es vermutlich nie gegeben hat. Was im Umkehrschluss bedeutet: Daniel Pook und der Kaffeemann haben rückwirkend über Raum und Zeit hinweg das historische “Arbeiterlied vom Klassenkampf” komponiert, getextet und live eingesungen. Man könnte auch sagen, sie haben es herbei halluziniert. Nimm das, künstliche Intelligenz!Kapitel aus diesem Podcast:(00:00:00) Intro(00:00:54) Ein sehr mäßig improvisiertes Quiz(00:01:59) Außenpolitik(00:05:26) Der Kaffeebaum(00:07:48) Spätisituation am Treffpunkt(00:09:25) Schockierende Allianz aus Penny & REWE(00:11:03) UFC-Kämpfe unter Pfandsammler*innen(00:13:29) Security in Supermärkten(00:15:37) China jetzt doch unser Vorbild(00:16:26) „Und sonst?“(00:16:35) Kein Casting für Qoob(00:18:32) Mülltütenwucher in der Schweiz(00:21:54) Mülltrennung aus aller Welt(00:27:08) Verspäteter Dank an Trümmerfrauen(00:28:15) Vorbild Alkohol & Wasser(00:28:54) Das Arbeiterlied vom Klassenkampf(00:30:34) Das zweite Wunder von Bern blieb aus(00:31:33) „Daniel, weißt du wie du aussiehst?“(00:32:36) KI-Websites(00:33:57) Squarespace nicht mehr so gut wie früher(00:36:56) KVB-Hammer in Köln(00:43:06) Diese Flugreise war Scheiße(00:57:33) Denunzierung von Werkzeugberufen(00:58:42) Outro - Besucht uns auf https://www.DieLetzte.website

rundfunk 17
Knüddelskram zum Kürbisfest – #rundfunk17 Folge 383

rundfunk 17

Play Episode Listen Later Sep 22, 2025 89:48


Der Sommer ist vorbei, die Blätter fallen – und anredo trifft endlich Bastis Eltern. Zwischen Kartoffelsalat, Knüddelskram und einem Blumenzimmer ohne Tür entsteht die wohl herbstlichste Folge seit der Erfindung der Pumpkin Spice Latte. Endlich wagt anredo den großen Schritt: Er besucht Bastis Familie – mitten in der goldenen Herbstzeit. Draußen färben sich die Blätter knallgelb, drinnen tobt der Kartoffelsalat-Wettbewerb. Mit Blumenstrauß aus dem Rewe mit Marktplatz PVC-Boden versucht er, Mama und Papa Mast für sich zu gewinnen. Und siehe da: Es gelingt. Die Eltern sind angetan, das Blumenzimmer wird begutachtet, und stolz präsentiert die Familie ihren Knüddelskram. Doch damit ist es nicht getan. Vom Vorwurf des manipulativen Arschlochs über vegane Grundsatzdebatten bis zum Streit um die einzig wahre Ferrero-Spezialität – diese Jubiläumsfolge fährt alles auf. Und weil Herbst nicht ohne Kürbis geht, zieht es Basti noch auf ein Kürbisfest samt Maislabyrinth. Klingt idyllisch, kippt aber schnell in eine Mischung aus Geheimrave und Kindergeburtstag. Mit Taschenlampe und Pennergranaten stolpern die Millennials durchs Maisfeld – und merken: Richtig gruselig wird's erst, wenn der Espresso Martini ausgeht. Eine Folge voller Herbst-Gemütlichkeit, Eltern-Anekdoten, Kürbischaos und knusprigen Nebensträngen. Perfekt zum Einkuscheln auf der Couch – ob mit Übergangsjacke, Pumpkin Spice Latte oder einer Portion veganem Kartoffelsalat.

Jack&Sam
294. Rewe oder Ghetto-Netto?

Jack&Sam

Play Episode Listen Later Aug 2, 2025 59:06


Diese Folge ist so reichhaltig wie Sams Payback-Konto. Jacko deckt heute Sams semi-illegale Tankstellen-Vergangenheit auf – es geht um Dosen, es geht um Karten, und es geht um Spritzgefahr. Außerdem gibt's nach langer Zeit mal wieder eine Tsexy7, und Supermärkte werden nach ihrem Geilheitsgrad bewertet. Am Ende wird's dann auch nochmal kurz ernst: Aus dem Publikum kam ein Zettel zur Beziehungsdynamik. Was tun, wenn eine Seite in der Langzeitbeziehung eher rational und wenig empathisch tickt – und die andere Seite komplett aus dem Gefühl lebt? Hier findet ihr alle Deals unserer Werbepartner: https://linktr.ee/jackundsampodcast

Alles auf Aktien
Die 3 geheimen Deutschland-Aktien des Universal-Gelehrten

Alles auf Aktien

Play Episode Listen Later Jul 12, 2025 135:41


In dieser Samstagsfolge von “Alles auf Aktien” reden wir mit einem, der an allen Märkten aktiv ist. An den Aktienmärkten, den Immobilienmärkten und sogar in den Supermärkten. Unser Gast war einst Analyst und ist noch immer Spezialist für deutsche Nebenwerte. Inzwischen leitet er ein NVZ-Imperium. Was das ist? Das erfahrt ihr gleich. Es geht um den Ort, wo Aldi, Rewe, Kik & Co. in perfekter Ko-Existenz funktionieren. Doch dann geht es natürlich auch um Aktien. Um das Vonovia-Problem, den Deutschland-Duft von Douglas und die Mister-Spex-Prophezeiung. Zum Schluss stellt er uns seine 3 Cashflow-Perlen vor – von denen ihr wahrscheinlich noch nie gehört habt. Ein Gespräch mit Matthias Schrade. Wir freuen uns über Feedback an aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html