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In this episode, host Munir Haque welcomes Brian Hayward, author of The Great Chair and Founder of Aldare Resources, to the show to discuss the governance insights and role of the board chair as presented in his book. Brian has nearly 40 years of experience at the C-suite and board level and his practical insights into board leadership are founded on having attended over 600 board meetings, serving as CEO, director, and chair. Munir and Brian dig into how the board chair is key to strategic governance.Brian talks about why he wrote his book and focused so specifically on the role of the board chair. He shares insights from the book, including the Three M's - maestro, mediator, and mentor - that a good board chair should adopt in order to be effective and explains how each M drives chair leadership. Munir explores what Brian calls SPF - strategy, people, and finance - and learns everything from the appropriate length for a board meeting, how to best set up the room, and how to keep the conversation focused and engaging. Everything Brian shares is a practical examination of how a board chair can set the tone and lead a board to a successful operation. About Brian HaywardAs Founder/President of Aldare Resources, Brian provides governance, strategy, and business development services to international clients across various sectors. He helps organizations navigate transitions, drawing on his deep business & governance experience, strategic mindset, and team-building skills. He mentors people to develop confidence and leadership acumen through bespoke personal coaching.Brian has a distinguished track record of board leadership, having served on over 20 boards in different industries and continents. He has chaired more than a dozen boards, independent committees, audit committees, and advisory boards, demonstrating his expertise in governance, risk management, and strategic decision-making--often when existential issues are front and center.Brian isn't an academic delivering theory--his perspective comes from getting his hands dirty. He's been through at least 600 board meetings--public companies, private firms, not-for-profits, and startups--as a CEO, junior Director, Committee and Board Chair. Presently, he's a director (former Board Chair) of Cerebra, a digital sleep health company, Lead Independent Director at Wellington-Altus Private Wealth, and director of Dorais Foundation.Brian holds an M.Sc from McGill University, a C.Dir from McMaster University, and an ICD.D from the University of Toronto. He is also certified in cybersecurity governance by MIT Sloan School of Management. He is fluent in English and French, and has a passion for continuous learning and improvement.Finally, he is the author of the award-winning and internationally acclaimed book: The Great Chair--A Window on Effective Board Governance, sharing practical tips and insights from those over 600 board meetings. Learn more at www.greatchair.ca or www.aldare.ca, or for those who like "active learning" by listening to the audiobook!Resources discussed in this episode:“The Great Chair: A Window on Effective Board Leadership” by Brian Hayward—Contact Munir Haque | ActionEdge Executive Development: Website: AEEDNow.comLinkedin: Action Edge Executive Development Inc.Contact Brian Hayward: Website: GreatChair.caLinkedin—TranscriptBryan Hayward: [00:00:02] 'The Maestro', the chair is not unlike the conductor in front of a symphony orchestra. Doesn't play any instruments and doesn't articulate, but is clearly somebody that the musicians are paying attention to. They know when they're offline or if their points are resonating. It was a book written out of frustration, curiosity, and with a desire to create something that would make a difference for, at least, some people in some meetings. Not necessarily a cure-all.Munir Haque: [00:00:47] Hello everyone, and welcome to another episode of The Boardroom 180 Podcast. I'm your host Munir Haque, an executive coach and senior board strategist. I have partnered with Action Edge Executive Development to lead their governance and political acumen division. In each episode, we meet with governance leaders and step into their boardrooms, where decisions shape the world around us.Munir Haque: [00:01:07] Hello everybody! On today's show, I'm happy to be welcoming Bryan Hayward on the Boardroom 180 Podcast. Bryan Hayward is a governance expert, seasoned leader and author of the acclaimed book, 'The Great Chair: A Window on Effective Board Leadership'. With nearly 40 years of experience at the C-suite level and board level, he's attended over 600 board meetings, serving as CEO, director, and chair. His award winning book distills his insights into practical tools for effective board leadership. Bryan has led high stakes organizational transitions, including ownership changes and governance overhauls working with public companies, family businesses, startups, and nonprofits. Notable achievements include chairing strategic reviews for Ridley Australia and Wellington West, and developing a governance model for Princess Auto that drove significant growth and market success.Munir Haque: [00:01:57] Formerly CEO of Agricore United, a $5 billion agribusiness, Bryan has been recognized for his excellence in enterprise risk, IT innovation and HR management. He also served eight years on the board of the Business Development Bank of Canada, chairing its audit committee as well as chairing the committee for two years. He is a Chartered Director and has an ICD.D designation. Through his work, Bryan inspires boards to navigate complexity and achieve success with confidence and clarity. Welcome to The Boardroom 180 podcast, Mr. Hayward. One of the reasons I wanted you on the podcast is, I have read your book. It was a while back now, but I found it to be a very useful resource and it's got some very useful lessons and I use it in my own coaching. Now surprisingly, when I looked you up I didn't realize that you lived in Canada as well. Bit of a surprise, and then I reached out to you and you were very prompt to get back to me, so thanks for that.Bryan Hayward: [00:03:00] My pleasure, glad to be here. From Manitoba, not exactly the hotbed of governance when you think of that.Munir Haque: [00:03:07] First off, maybe we'll go through some of the stuff that you talked about in the book. I don't recall if that's in your foreword or not, but talk a little bit about why you wrote a book specifically on the chair.Bryan Hayward: [00:03:19] Some people come to life and they say, before I bite the dust, I want to run a marathon, or I want to do this, or I want to fly a plane, or I want to write a book. That wasn't what drove it. I've been involved in situations where boards have made a huge difference. In your intro you were talking about situations that are existential, where you've got to make, not necessarily when you're in it, you don't know if you're making the right call, but you have to ha...
Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas
Understanding how life began on Earth involves questions of chemistry, geology, planetary science, physics, and more. But the question of how random processes lead to organized, self-replicating, information-bearing systems is a more general one. That question can be addressed in an idealized world of computer code, initialized with random sequences and left to run. Starting with many such random systems, and allowing them to mutate and interact, will we end up with "lifelike," self-replicating programs? A new paper by Blaise Agüera y Arcas and collaborators suggests that the answer is yes. This raises interesting questions about whether computation is an attractor in the space of relevant dynamical processes, with implications for the origin and ubiquity of life.Support Mindscape on Patreon.Blog post with transcript: https://www.preposterousuniverse.com/podcast/2024/08/19/286-blaise-aguera-y-arcas-on-the-emergence-of-replication-and-computation/Blaise Agüera y Arcas received a B.A. in physics from Princeton University. He is currently a vice-president of engineering at Google, leader of the Cerebra team, and a member of the Paradigms of Intelligence team. He is the author of the books Ubi Sunt and Who Are We Now?, and the upcoming What Is Intelligence?WebsiteGoogle web pageGoogle Scholar publicationsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join us as we embark on a captivating journey with Clarence Cheang, one-half of The FBA Bros, who takes us through his inspiring transition from a full-time civil engineer in Singapore to a successful Amazon FBA entrepreneur. Clarence opens up about the rocky start to his online business back in 2019, where he faced a series of setbacks in the highly competitive niche. Despite facing compliance issues and patent infringement roadblocks, Clarence's relentless spirit and innovative product research techniques eventually led him to leave his day job behind. His story is a testament to the power of perseverance in the face of adversity. Listen in as Clarence shares a remarkable case study on the unpredictability of the Amazon marketplace, illustrated by the unexpected success of doormat sales amidst the COVID-19 pandemic. The surge in home decor interest during lockdowns provided a boost for one seller, but also taught a harsh lesson in inventory management as stockouts led to a loss of organic ranking on Amazon. Clarence walks us through the seller's recovery process, employing meticulous data analysis and keyword research, culminating in the serendipitous success of an egg pan product that turned their fortunes around. In this episode, we delve into the nuances of product research and the strategic brand-building essential for standing out on Amazon. Clarence Cheang highlights the crucial role of competition analysis, discussing the tools and techniques necessary to dissect competitors' keyword strategies and assessing product viability. Clarence exemplifies the success of this approach with his 'egg pen' product and underscores the importance of value addition through bundling, which propelled his egg pan to market prominence. We wrap up by exploring the advanced capabilities of Helium 10 tools and the pivotal insights provided by Amazon's Product Opportunity Explorer, emphasizing their role in sustaining a product's top-selling status amidst the ever-evolving marketplace challenges. In episode 562 of the Serious Sellers Podcast, Bradley and Clarence discuss: 00:00 - Amazon FBA Seller Success Story 01:55 - Career Exploration And Amazon FBA Launch 08:33 - Amazon FBA Success Through Product Research 09:15 - Stock Mistake Leads To A Big Loss 11:48 - Amazon FBA Success Through Research 13:55 - Product Research Success and Brand Building 19:17 - Strategic Niche Domination 24:32 - Amazon Success and Helium 10 Tools 28:24 - Competitor Conversion Analysis and Cerebro Queries ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we have Clarence on the show, also known as one half of the FBA bros, and he talks about how he had over two years of Amazon failure but didn't give up and then hit Amazon success and was able to quit his day job thanks to his new product research techniques that he's going to share with us. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed. Organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And speaking of serious strategies, we talk a lot about Helium 10 on this show. So if you are interested in giving it a try, if you've never tried it out, make sure you use our podcast discount code, SSP10. Ssp10. Go to Helium10.com, sign up for your account and save 10% off for life. Somebody who's been using Helium 10 for a very long time and coming to us from the opposite side of the world, where it's like almost midnight over there Go ahead and introduce yourself. It's your first time to the show. Clarence: Yeah, so thanks for having me on board, Bradley, it is an honor. So my name is Clarence. I've been selling on Amazon for close to five years now, actually. I started in 2019. And at that time, I was just treating it as a regular side hustle, right? So I worked as a full-time engineer for the government and I was working in the civil industry Basically, it's like construction, right, I think that's the most common term for about close to five years. Yeah, so that's really my background, and I dabbled into Amazon FBA in 2019 after about close to five years in the construction industries, and that's where, as you can see, the rest is history. Bradley Sutton: Okay. So you born and raised in Singapore that's right, that's right, okay. And then went to university there Is being an engineer. Like at what age were you like, hey, this is what I want to do. Or did you just decide once you got to university, or had you been wanting to do that for a while? Clarence: Yeah, I mean it's an excellent question because, for I think, majority of my life I didn't really know what I wanted to do. So it's more like oh, my grades allow me to enter to this program, so why not just give it a try? So I was pretty much aimless, you know, for the better part of my earlier years. Only after that, when I went into the workforce and I realized, oh dang, I don't want to do this for the rest of my life, man. So that's the epiphany moment. And it took me about five years into the job to realize that I need to start a side hustle. And that's why I started researching. And lo and behold, Amazon FBA came out. Bradley Sutton: Your first start was what year again? Your first product that you launched. Clarence: I launched in 2019. 2019. Bradley Sutton: Okay, so pre-COVID still and you launched in Amazon USA, or did you try Amazon Singapore, or where do you launch first? Clarence: Directly on Amazon US, just because it's the largest marketplace. Bradley Sutton: Okay. So at this time, you're still doing your full-time job and you're like hey, let me, let me go ahead and start researching products. Now, the product that you launched way back then. Are you still selling it, or did you get out of it before? What's the situation there? Clarence: Yeah, I've gotten out of it already. It's just when I launched my first products, I made a lot of mistakes and I realized that that's actually not really the best niche to be in. Right, it's in the lighting. What was it? It's in the lighting niche for lighting OK room. Yeah, so that was a pretty brutal market. It's high competition, you need compliance and literally like one year later I got slapped with this compliance issue that I need to show Amazon that I need to get ungated for this entire category. Bradley Sutton: So then pretty much your sales went to a complete stop, because you couldn't provide that compliance? How much did you sell of that product before you had to get out though? Clarence: I sold about close to 1,000 plus units, and that's in a matter of like two to three months. How much did you sell of that product before you had to get out though? I sold about close to 1000 plus units, and that's in a matter of like two to three months, and, lo and behold, I thought I was doing well, and that's where the ungetting email came in. Bradley Sutton: Okay, so you're still making some profit on it, right I'm? Assuming until you couldn't sell anymore. Clarence: Okay, yep, and then so did you lose a lot of money, like did you have a lot of inventory that you just had to throw away? Or I didn't really lose a lot, thank god, because it's more of like, uh, I just need to get the ungating done. But that stopped me from selling in the q4 season because the email came in on october and I took one to two months to get the compliance issues are settled up. So I missed the q4 season and when I'm ungated it's January and yeah, it's back to normal. Bradley Sutton: So you were actually able to get the approval and everything for you. You didn't have to give up on that product. No, I don't have to. Clarence: Okay. Bradley Sutton: So now 2020. Was that 2019? Q4 you were talking about? Clarence: So this is now 2020, the Q4. I mean Q1 when I started selling in January. So I was I mean, I'm happy with that one product and I managed to launch another variation right. And then another tragedy hit, which is at around June, the June of 2020, I got hit by this patent infringement from a competitor, and that is like the last straw for me for this product, because it's just, yeah, it's tough, it's tough, and eventually I found out that, yes, actually I was in the wrong. I didn't do my research properly and somehow I infringed on the design patent that was already approved and somehow I didn't find it out earlier. Yeah, so I spent quite a bit. My lesson here was I spent some of bit, uh. My, my lesson here was uh, I spent some amount of money, uh, to to fight out the case. I actually hired the? Uh, a lawyer to even help me write letters to Amazon and all these things, but it just got nowhere because clearly I'm in the wrong Right. So I think that's my very first knockout punch on Amazon. Okay, yeah. Bradley Sutton: So at that point did you go to zero, or had you launched other products already? Clarence: then I had to go to zero for a while I was fighting this case. So I think the recovery moment was when Amazon asked us to recall all the units because it was just sitting there right, not selling. So it's the right thing to do. We call everything back to our 3PL, the third-party logistics warehouse, and I had to make a decision to take out the offending design, which is just a stand it's like a stand for the lamp and that's the only offending design that's been complained about. So I had to took that out, destroy all the offending design and get my supplier to send in more stands to replace it. So I had to pay a lot of money to get this product out and going, and I remember I had about 800 plus units just to get that retrofitted. And once I got it in, I sent it back to Amazon and I just told myself after this, I'm done with this product, I'm going to move on to the next one. Yeah, so I did sell all 800 and thankfully it is still not too great of a loss at least. Bradley Sutton: You sent the new product in, but then you still gave up on the product because you said you're not selling it anymore today. Right, that one, no more already. Clarence: So as of 2021, I'm out of that market. Yeah, I'm done with that. Bradley Sutton: At what point did you start looking for another product, though? Clarence: That was when I started getting hit with the patent infringement. That was right. That's my epiphany moment and, yeah, I know that I need to have a second product. Bradley Sutton: How did you do your research, trying to find a new product? Clarence: Yeah, I mean back then, you know, in 2019 to 2020,. There were a lot of advice, so I was just figuring things out along the way and I think I fell into this trap where I sell product that I think that it could work. Basically, my gut tells me to work. I mean, looking back right now for what I learned today, that is the foolish mistake that I have done right. So, in essence, the second product that I sold it was a home product like a very simple doormat right, something that's for your, for your entryway, and that product, wow, is also tough. It's a lot of competition, the PPC cost is high and you can't really raise your price as much. So I also learned another valuable lesson there all right, right. Bradley Sutton: So. So then you, you started selling this other product. Now you know some people. You know already a year, two years, a lot of problems, failures and headaches, and lawyers and stuff. You know. Might give up, uh, at this point. But what kept you going? We're like you, just like no, I have to make this work. Clarence: Yeah, yeah, I mean, yeah, the things that I go through will probably allow like majority of other sellers to give up on Amazon, but I think it's just. I know that this is a viable business model. I've seen it to work for other people and I just tell myself why not me, right? Why not just give myself another shot? So that was like the tenacity that I had in me to just want to make this work so that I don't have to keep getting stuck in the nine to five red race. I think that was my main driving factor. Bradley Sutton: Okay, so then you know all the time you're still at your, your job. Now are we almost in in COVID times. Clarence: Now that's right 2021, that's when COVID hit and the sales boom right. So that was when I the second product, the Dormat product, that one really flew off. I mean that one flew off the shelf really well because of the COVID boom, All right, and I ran out of stock, the doormat sales went up during COVID Doormat of all products doormat. Bradley Sutton: Why, like nobody's visiting your house anymore to wipe their shoe? Clarence: I guess I have more time spending time to decorate the house and doing, okay. So that was the time where a lot of people were doing, yeah, a lot of things at home. So one of the ways, all right, whatever, I don't know. Yeah, okay. So now things are looking up. And then what happened? Exactly? And I ran out of stock. So this is my second mistake. I didn't buy enough, right? The demand just spiked out of nowhere. So I ran out of stock for a good two to three months. And that is where I learned another valuable lesson on Amazon. As you know, right, if you run out of stock for a long period of time, the algorithm literally punishes you in terms of the organic rank. And I lost it all in terms of the organic rank and I thought the sales was good. I had this illusion where this product is doing great, right? So I literally ordered, like, like, doubled the number of inventory as the first inventory and, wow, that was a huge mistake, because I lost all my organic rank during the season where I sold very well. And when I restock, when I'm back in stock, I realized that, hey, my sales is I don't know are no longer like 50 or 60 units a day. They were like trickling, trickled down to like five units or even like three units a day, and that was very worrying because I had doubled the number of inventory I needed to clear right. So that was another great learning lesson for me, which is, hey, manage your inventory well. I think that's really-. Bradley Sutton: How many months were? Clarence: you out of stock. Three months, that was a long-. Okay, yeah, and I'm sure everyone recall that was the period where there's a lot of shipping delays because of COVID and etc. Bradley Sutton: Yeah, so that affected me quite a lot, and that was your only product at the time, that doormat, exactly. Yep, all right, so now, another kind of problem. Now you invested so much money in all this inventory. It's just sitting there. So now, what's your next step? Clarence: So after that, we have like 2000 units of doormats right Stuck in Amazon and I just, yeah, I'm unable to sell it. So what I did was I tried to reduce the price. I did all I can, you know like, increase my PPC budget, reduce the price to even like, like it just doesn't make sense to sell it anymore. So even then I couldn't really sell it as fast as possible, so I had to liquidate that batch of uh doormats right. So that is my second product and it failed spectacularly. Bradley Sutton: yeah, all right. So then you went back to zero then at one point because you didn't have another product going at the same time. So again back to zero. Are we already now in? Clarence: this is like round 22 or two zero. Bradley Sutton: Two to amazon, zero to me all right, yeah, now you're two, or was it? Was this about q1 2021 or q1 2022? Clarence: we're talking about. This is about q still 2022, roughly q3 yeah rightly okay. Bradley Sutton: So about q3? Now you're just like I can't sell these things. So, but again, still, you didn't uh give up. So what was your next step? Clarence: Yeah. So, after learning the actual ropes and I realized a lot of mistakes that I've made, which is, I need to go deep into the data before I choose a product, make sure that the competition is not too great, so that I can win them in PPC in the keywords. So I really learned a lot, Bradley, in that year. It was probably one of the lowest season of my life in my Amazon FBA journey and this is like my final chance, right? If this doesn't work, that's it. Man, I'm stuck in my nine to five right, so I have to make this work. So, and thankfully, when I launched my third product and this time around, it finally took off. So this one is actually one of the more public case study, which is the egg pen right, which I showed that off in a lot of my social medias and even on YouTube channel. So with that launch itself, it set the trajectory that, hey, this is a system that we actually, after we take the inputs from many sellers, we combine it together and we didn't just take it wholesale right, we also tweak it in a way that we want to test some, some items so that we can rely on this proven system to keep launching products on Amazon. So now yeah, by the way, that's 2021, right, that's when we started launching our Egg pan and it became a great success, all because we note down on product research and keyword research. I think these two items really make the breakthrough for us. Bradley Sutton: The FBA. So how did you find that specific opportunity Like, how did that come Like? First of all, let me tell you, I probably never would have found it because I hate eggs. It's funny because now I sell egg trays in the Project X but, like, I hate anything that does with eggs. But how did you find that product opportunity? Clarence: Yeah, that's a great question really, because the egg pan product came to me when I was just I'm just walking around in Singapore. There's a lot of malls, right, there's nothing much you can do other than go to malls after malls and in one of the shops I encountered this Japanese kitchen store. Right, it's just a store that specializes in Japanese kitchen items and, lo miho, I just took a photo of the category out there Basically it's an owl and I went back home and did my research on all of those products and, lo and behold, I found the Japanese egg pen to actually pass our funnel, which is our product research funnel that we have developed. Bradley Sutton: All right, talk a little bit about that. What are those? I know you have something completely fancy. I've even seen the videos. Somehow you have some bots that connect to Discord and connect to Helium 10 and a lot of crazy stuff. But like in a nutshell, like what are the things that you are looking for? That means, hey, there could be some opportunity here. Clarence: Yeah, I mean, I think one of the big deciding factor in choosing a good product is the competition level, which I think a lot of sellers may have missed out in the earlier stages of their product selection. So how we deep dive it is by the use of Helium 10, Cerebra too. We compare or we picked out the top 10 competitor in any of the niche because basically they're doing well, right and we want to learn from them. So by analyzing their keywords and how many of the keywords do they rank on page one and we can have the. It's a very beautiful Excel sheet that we have developed in a way that it allows us to show us how strong each of the top 10 competitors are in terms of keyword strength, right? In fact, I went through that in great detail in one of my YouTube channels I mean YouTube videos, right. So when we did that, we realized it's an epiphany moment, right? Because we realized, oh dang, now we have this tool to analyze competition level for any market on amazon.com. And that is so powerful because it allows us to, even before we invest money into the product, we can roughly tell how easy it is to defeat the top 10 competitors and if it is easy to defeat them roughly, we can win the market. So that is really the initial epiphany moment in our product research journey. And the egg pen right, bringing back to the egg pen, that is one of the products that actually showed us that there's actually like eight in the top 10 competitors. There are eight really weak competitors, as in they don't rank very well on Amazon, and two of them it's just okay, they're good. They're just ranking about 40 to 50% of the overall keyword for this market. So I think that's a no-brainer decision for us to enter. Bradley Sutton: Okay, so you're looking, hey, at their strength. It's not just, oh, I mean, which also is a case like, oh, these people don't even have A-plus content, they don't even have a full image, their listing sucks, but you're also looking at the keyword level. Um, you know, how strong are they in like their, their, their, uh, their SEO and things like that, right, all right, so I'm actually, um, while you were talking, I went and I found your product on Amazon and, and, yeah, you're like still the number one seller on this, so that's pretty impressive. But let's just take a look at your listing here Now. Did you start off with all of these like little accessories at the beginning, or did you like develop this over time? How did you know, like, not just to come up with just the pan, but to have all of these little things as well? Clarence: Yeah, I love that you bring up the screen here, right? So, like I have all the different bundles to the egg pan, so one of the amazing tool is basically to answer your question. I have all of those bundles right from day one, right? That's how I really win the competition in terms of adding a lot of real value to the market. Yeah, so I found this through Helium 10 Blackboard's product targeting, using a comparison of the top ASIN and see Amazon's frequently bought together items. So this is one of the way to think of some bundles for me to get into. Bradley Sutton: So like people were buying the other competitor's pan but with like the serving plate or spatula and stuff like that Exactly. Clarence: And, to be honest, those smaller items are not really expensive. They are less than like 20 cents USD each. So I can just bundle it together, add a lot of value and at the same time, still sell for a decent profit in this market. Bradley Sutton: Yeah, Okay, cool. So you found this opportunity. Now, what kind of sale. You know, I see that you're selling. You know, looks like you know five, six hundred units a month. Now, back when you first started, what were the main competitors doing as far as sales? Like, were the top ones selling also this many, or was it less? Was it more? What's going on? Clarence: So the main competitor right now is going to be it's this neon color, pink color competitor, right? I'm not sure if you can search that up also on Amazon they're probably still there. So initially when we did our research, that guy is the top selling competitor, so he was doing close to about 600 to 700 units a month, right. But if you look at, I think today because the seasonality do change along the way and I think he's doing close to 200, 300 units a month right now, I think yeah, I mean, we basically snatched a bit of its market share. Bradley Sutton: Yeah. Clarence: So that's true from the first week, right the moment we launched, when we have zero reviews, just because we understand keywords and we differentiated a little bit. In terms of bundling, yeah, we managed to get like the top the best selling in terms of sales velocity in a matter of one week for this market. Bradley Sutton: Wow, wow. All right, what was your launch strategy in those days? Was there still like search, find, buy and stuff back in those days, or was that already past the time where you're not allowed to do that anymore? Clarence: I can't do SFB. It's gone already. Those methods are. Bradley Sutton: So then, what was your launch? Just PPCs is what got you there, to page one for those things. That's right, PPC. PPC only launched? Clarence: Yeah. Bradley Sutton: All right. Now what's kept you at the top? You know, like anybody can find a new niche, right, or not new niche, but a niche where there's weak players, right. But then usually somebody comes in and does the right thing, even if they have the right bundle and they got the right keywords. Now the other competitors like, oh man, we better step up our game. And now we're, we're, we're doing it, but but you've still kind of staying almost near number one. Um, here you know, two years later. So what, what has helped you? Clarence: to do that, do you think? Yeah, yeah, great question. In fact, the observation that we had was the moment we launched into this market. I mean, the competitors got spooked right and they will definitely improve their product bundling or even in terms of offering. So we did see new entrants number one, that came into the market. Number two, we did see our current competitors improve, basically, their offering. So, to combat this, I think the number one thing is understanding the keyword basket for this market. So, like example, we did our research and we found out there's actually 241 relevant keywords for this specific market and we definitely want to get page one on all those 241 keywords. And I think that's where our advantage comes in in terms of a keyword basket for ranking, because a competitor will come in later on. They, he or he or she may not understand that there's 241 keywords to rank for this market, but we do and we already know it at our product research stage. Yeah, so we keep doing that again and again and use PPC to rank for them and it has been doing us, yeah, a lot of success so far. Just okay excellent. Bradley Sutton: Now, at this point you know, like you, you got a lot of success. Did you start other accounts and start selling other uh products? Or what was your, your, your next step? Because you know you could have one successful product, uh, but this one successful product maybe is not enough to like, make somebody like, yeah, okay, now I can quit my engineering job, you know yeah, yeah, it's not. Clarence: it's definitely not enough. You definitely need a lot more products. So with this first launch, in a way, it's like a proof of concept to our research formula and we are repeating it again and again. So to date, I think we have close to at least I think we have 10 different products right now across multiple stores. So our brand building strategy is very simple we want to launch one store in one niche and grow that product line right. So basically, let's say, the egg pan niche, right, or the Japanese kitchen niche, so you will launch other products that's in a similar niche for the brand Yamomnom. So, similarly, we are also launching other brands. Like, we just recently went into this camping and outdoor brand and is selling a lot of these kitchen utensils for outdoor camping. So we have been seeing a lot of success in that area as well. So, yeah, that's our brand building strategy there. Bradley Sutton: Okay. So did you already quit your job or you're still doing your job? I've already quit long ago. Already Quit long ago. So now you get to just enjoy being an entrepreneur and not having to work the nine to five. So now, uh, now you get to just enjoy being a entrepreneur and not having to work with the nine to five. So your original purpose of getting into Amazon finally got fulfilled. Now talk a little bit more about your, your strategies. You know, like. One thing is about, you know the, the, the keywords, but is that the only thing you're looking at for the validation steps, or are there other steps of your, your validation? Or is just, hey, looking at the keyword strength? That's, that's enough for you. Clarence: Yeah, um, it's definitely keyword strength is just one of our many criteria to look for in a product to launch. Uh, we have like up to 14 different criteria that we look at. Uh, one of them uh, maybe the easier one is like a return ratio. We don't want to enter into market with, uh, let's say, higher than 5% return ratio, right? So the egg pan shows us it's only about 2.86% return ratio, so that was perfect for us. So that's one of our criteria. The other criteria is like the seasonality and the kind of the trending kind of a season for the product. So that's something that we want to avoid as well. The other one is like the differentiation opportunity. Are we able to find improvements to the product? Can we add value in terms of bundle? How about the premium packaging side of things? Yeah, so we do have a lot of criteria in our research funnel right now that we have tested for many years and we have seen a lot of great success coming out of this funnel. Bradley Sutton: Actually, yeah, now this funnel, actually, yeah, now, some of your you know, you also do a lot of out there and you have a big, you know a lot of students, um, you don't, you don't have to mention their name or their product or anything, but can you, can you describe like one of the success stories, like somebody who came and they had no idea what was Amazon. They found this product and now they're selling this amount or something like that. Clarence: Yeah, yeah, I'm truly very proud of this student. He's based in the UK and he just recently crossed the seven-figure mark on Amazon using the exact formulas that we have teach him. And, yeah, we have so many success stories just by repeating and reusing this formula that we have developed. And, yeah, at the moment, our students like one of them based in Singapore as well. He's just, like, I think, 19 years old. He launched his first product on Amazon ever following this product research funnel that we've created, and he instantly made like 30K sales revenue in the first month of launch. So we're very proud of a lot of these success stories and we're always fine tuning this research funnel. We're not perfect. We're not saying that we have made it there. It's just I think we've got something going on and we are always open to test the system out to make sure that we refine the criterias so that we can increase our probability of success when we launch products on Amazon. Bradley Sutton: You don't get a little jealous sometimes of your students where they get success right away and you had to have three years of failure in Amazon? Clarence: I mean all power to them. And yeah, I always tell my students right, don't do the same way as me. Invest in someone who has been there, done that, and you catch up the learning curve and they really have All right yeah. Bradley Sutton: So let's talk about you. Know how you got connected with Amazon, like, like, how did you get on Amazon's radar? Because you know I'm wearing my like, uh, my project X hat right now. We actually did a filming with Amazon Singapore, but actually in Vietnam where we were filming a new show called project X mini, not out yet, probably be out in a couple of months, based on when you're listening to this. But how? How did you get like on Amazon's radar where, now that you know, they invite you sometimes to their headquarters there in Singapore and doing trainings and stuff like that? Clarence: Yeah, yeah, I mean it's interesting that you brought it up because, to be honest, we we do not know until today, right, I mean David is my business partner as well. I'm just one half of the FBA bros, right, and I mean David runs the social media and the business development side of things for us. Yeah, that's out of blue. One day amazon just reached out to us, I guess I believe that's from social media. And, yeah, and I think one of the one of the employees I believe her name was Yuri, right, so shout out to you, Yuri, for organizing all of this together. And she saw one of my TikTok videos. I was in Egypt and I was just filming some FBA content near the pyramids, and I went to the dead sea as well and just filmed some FBA contents, right, and I think she took some inspiration from that and proposed the entire project and it turned to be Project X Are you talking about Yuri from Amazon Singapore. Bradley Sutton: She's Korean. Yes, that's her. I was just with her in Korea. As a matter of fact, we're doing another film and I was. I was just talking to her, like literally two hours ago on Kakao, talk about hey, when is our project? I didn't realize you. You, she was your first connection, also with Amazon way back. Clarence: Yeah, so you raise the. It's the main guy right, the main person that's in charge of this entire thing. So yeah, kudos to her Okay. Bradley Sutton: All right, cool favorite tool in Helium 10 is probably Cerebro. So so tell me, why is Cerebro your favorite tool in Helium 10 and what's your like your second favorite tool then, next to Cerebro? Clarence: Yeah. So I love Cerebro because I mean, frankly, it has made us a lot of money. I think the investment that we made in Helium 10, which is a no brainer right. I mean, we're just paying, I don't know, sub $200 plus a month, but we're getting close to 10 to 20,000 plus in profit every single month. So, yeah, I think it makes sense. So why I love Cerebro? Because it works right. It helps us to identify all the keywords, like what I mentioned earlier 241 keywords. Even before we invested into the eggpan market, we found it through Cerebro, right. So we have a certain way that we adjust the filters to bring out all those keywords. Yeah. So second tool I love I have to give Amazon their own shout out as well. Amazon's product opportunity explorer. I think that one was. Yeah, it's really a good tool because it's directly from Amazon. The data is, I think, as close as you can get to accurate and, yeah, they display a lot of valuable data. Bradley Sutton: So, I love what are some of your, your, your, the things that you like in Product Opportunity Explorer to look at Awesome. Clarence: Yeah. So I love two main metrics that I see over there. Number one is it will tell you when you search for any of the keywords and Amazon will niche it down for you. It will tell you how many competitors are there or are you going to be competing with. Right. For example, there's this number that said the top 90% of the clicks and there's a number right, so that number itself is going to be a foreshadow of how many guys are you going to be fighting with in terms of your PPC campaign, because these guys are getting 90% of the clicks right and you're probably going to be fighting out with them. So if that number is as low as 25 or lesser, that means you don't have a lot of competition to fight and thereby your Amazon PPC bids will be a lot more favorable. Right, below $1 per click, right. So that's my number one favorite matrix to look at. Number two is when you go to trends under Product Version Explorer, you will see the average search conversion right, and this is something that is a very valuable data, because this shows you, out of the basket of competitors, how well are they converting for that market right. You can even go down to keywords and it will show you the individual keyword search conversion rate itself and when you compare it to your own business reports, especially your unit session percentage, it's like a yardstick for you to measure how well are you performing compared to your competitors. So I always go back to that matrix to see hey, do I need to improve in my conversion rate? Bradley Sutton: so let me see and compare to my competitors okay, now going back to Cerebro, do you have like a diamond account with helium 10 or higher? I, I think I got a diamond account. I'm so sure have you ever used? Then the new I mean actually just recently got to diamond but the, the Historical Cerebro, where you can like kind of like look back over time where somebody was ranking any time in the last two years. Oh, yes, yes, I've seen, I've seen that, yeah, and I think I tested. So then you know, like, like, what are your thoughts now on seasonal products? Like, do you stay away from seasonal? Or now that you know, like now that there's the historical Cerebro, you can kind of really understand what were they making sales for in their season, or do you like only products that are like evergreen throughout the year? Clarence: I think it depends on the level of selling journey that you're in. Like for me, after I've launched a few products already, I'm a little more confident now. So I think I'm willing to go into the seasonal product niche, like the camping niche. That sells out very well in summer and in December, but for the rest of the year it was a little slower right. So I think we're fine with that. But if you're new and you're just starting on Amazon, I will not recommend you to go into seasonal products, just because there's a little more nuances in inventory management. So I love that tool that you mentioned. It allows you to instantly see literally how many units you need to buy. You know in advance in terms of your inventory management based on your competitors, and that is yeah, it's a very helpful tool. Bradley Sutton: Okay Now the other question I asked my guest who used Helium 10 is if I give you the keys to the kingdom, like hey you, you get to direct the product team to make some new tool or some new feature that we don't currently have, what's the first thing you're going to tell them to do, like what's on your Wishlist of something that Helium 10 doesn't do for you right now that you'd like? Clarence: Yeah, I love that because, um, I mean, the one thing that I would love is I I wish there's a way that we can automate product research. Right, like I mean, ai is all the rage we can go through the funnel, like the funnel that we have, and if there's a software right, I'm praying Helium 10 will be it If there's a software that we can just put the top 10 ASINs in there and it will tell us okay, this is your top 10 competitors. They are ranking for this amount of keywords. They are not very strong in a keyword rank, so maybe that's an opportunity there for keyword competition. Maybe another one will be return ratio. Pull the data from Amazon and say, oh, this is the average return ratio, it passes this criteria. Let's move on to the next check and then go all through the 14 checks and at the end it spits out the answer for you it's a pass. Bradley Sutton: All right, Well, hey we actually we started something like that. It's called Product Launchpad, not fully exactly like you said. I'm going to connect you with our product team and maybe you can help guide that tool. But yeah, we do have an AI powered product research tool that is like 50% what you said, so so maybe you can bring it now to 100% with your direction there. So I'm going to connect you to a Vincent for that. But anyways, what about last 30 or 60 second tip of the day? Our 60 second tip? What is a? An Amazon strategy you can share with the community that you think is beneficial for them? Clarence: Yeah, TST right, 30 Second Tips. So I think number one is I think we as Amazon sellers, after we sell for quite a while, we tend to be very detached to the customers because it's all the numbers, right. We download Excel sheets, we look at Helium 10 data, we look at Amazon's data. So I think the number one thing is always go back to the human being, because you're actually selling to the actual human being on the other side of the computer screen. So understand them, right. Like, really, you're selling your products to, let's say, a mom or a father who's buying a gift, right? So if that's your customer profile, then make sure your listing resonates with that as a customer profile. So I think the biggest tip that I can leave you guys is understand your customers, create your customer profile and make sure that your listing speaks to them directly, because the first trick is always click-through rate. Yeah, I mean, click-through rate is a little easy to get, just get your main product, I mean your main images and your pricing right. But the moment they are on your listing right and a lot of customers do bounce away sometimes from. So you need to find out why are they bouncing away from your listing? And this is one of the way customer profile and create images that speaks to them directly. All right? Bradley Sutton: Well, people want to reach out to you, get more information. Find you on the interwebs. How can they find you out there? Clarence: Yeah, so that's. You can search us on either Google YouTube the Google YouTube or Instagram the FBA Bros. So I'm Clarence, so the FBA Bros, as in T-H-E, f-b-a-b-r-o-s. So that's our handle on Instagram, tiktok and YouTube. So feel free to follow us for a lot of the advanced level tips that we share. And we don't hide things, right. I mean, we show our products. We even launched the egg pan in a mini PPC series on our YouTube channel. So we even go through the steps on what we click to launch the product. So I think there's a lot of value that you can learn from there as well. Looking forward to add value to that. Bradley Sutton: Awesome. Well, clarence, thank you so much for joining us, and I hope to be invited again to speak at the Amazon Singapore conference that they usually do in fall, and so maybe we can connect again at that time. But don't try and serve me any eggs in your egg pan because I can't eat eggs. All right. Clarence: I will see you later, man. Yeah, thanks for having me on board, Bradley.
*X Men 97 Spoilers *We recorded this before episode 5 of X Men '97 which directly correlated with this comic, and definitely would have influenced the conversation. Stay tuned for our coverage on the events of episode 5. New X Men issues 114 - 116 written by Grant Morrison, art by Frank Quietly. This comic was a modern reboot for the X Men, a great jumping on point for new readers, Morrison introduces many new concepts like Cerebra, Emma Frost's secondary diamond mutation, the eradication of 16 million mutants, and more. If you saw what happened during episode 5 of X Men, this is how that event took place on page. This comic book also includes the introduction of Cassandra Nova, who is confirmed as the villain of Deadpool & Wolverine so welcome to the MCU, mutant villains and heroes alike! Intro Summary Cassandra Nova 11:10 Bolivar Trask and Sentinels 18:00 The Mutant Massacre of Genosha 24:20 the E gene, a next step in mutant evolution 30:30 How this comic book could relate to the MCU with Deadpool 3 34:00 1st of a new episode-ending tradition: what will you be reading/watching? Follow us on social media: X/Instagram/TikTok: @whysosidiouspod YouTube: www.youtube.com/@whysosidiouspod Email us questions/requests: whysosidious@yahoo.com Subscribe, Rate, and Review!
Craig Rodney talks with Jason Barnard about how to escape survival mode in your agency. Craig Rodney is a marketing agency coach with a penchant for profit and exit coaching. In 2002, at the tender age of 26, Craig founded a technology-focused PR agency that grew into Cerebra, Africa's largest social media marketing agency. in 2013, Craig and his business partner sold Cerebra to WPP, and at the end of 2016, Craig exited. After a year of mental and emotional recovery, Craig was drawn back into the agency world when he was approached by a small agency asking for his help. Since then, Craig has assisted more than 100 agencies around the world, many with their own exits. In 2022, Craig launched his Agency to Exit coaching program to complement his private agency coaching. The 10-week program aims to help agency owners create immense value for their business before their exit and makes agency owners want to keep their business. Agencies in survival mode face the challenge of balancing the urgency to generate revenue with the need to value their time appropriately. Undercharging services is a common trap that can hinder growth, as it can lead to undervaluing the agency's expertise and capabilities. To break out of this vicious cycle, it is necessary to delegate strategically and set prices that reflect true value. These are crucial steps to winning clients at a corporate level and achieving long-term success. In this episode, Craig Rodney discusses strategies for escaping survival mode in an agency. Craig takes an in-depth look at the importance of prioritizing tasks based on their criticality and whether they are essential for the agency owner to perform. He shares his approach to managing responsibilities using a "cascading waterfall analogy". The episode also discusses the concept of being "high functioning lazy", and how delegating tasks and valuing time over money can be of great benefit to an organization. As always, the show ends with passing the baton… Craig passes the virtual baton to next week's wonderful guest, Deanna Shimota. What you'll learn from Craig Rodney 00:00 Craig Rodney and Jason Barnard 01:37 Craig Rodney's Brand SERP 03:27 Kalicube Knowledge Panel and Brand SERP Support Group 03:39 Craig Rodney's Knowledge Panel 04:05 Why is it Important to Maintain a Consistent User Name for All Platforms? 05:33 What Exactly Does “Survival Mode” Mean in the Context of Running an Agency? 06:20 What Does “High Functioning Lazy” Mean? 07:39 How Can Business Owners Become More Proactive of Their Time? 08:14 Why Do Agencies Value Time Highly When Starting with No Capital? 09:09 What Causes Agency Owners to Initially Devalue Their Time? 10:13 Why is Undercharging Considered a Big Mistake in Business? 10:56 Why is it Challenging for Businesses to Break Free from Survival Mode? 12:39 How Can Valuing Time Over Money Affect the Growth of a Business? 14:01 Hiring a Junior Employee VS Hiring a Senior Employee 16:07 How Can Focusing Exclusively on Revenue Generation Affect an Agency's Success? 18:13 What Distinguishes Being Responsible for Something from Being Your Personal Job? 19:40 What Influence Does Hiring Growth-Oriented Individuals Have on Winning Enterprise-Level Clients? 20:36 What is the Cascading Waterfall Method of Delegation? 21:51 What Challenges Can Arise When Delegating Tasks and How Can They be Overcome? 27:19 How Do You Initially Secure the Necessary Funds to Hire a Team? 28:12 Why is it Important to Set Prices That Reflect Your Value and Competence? 29:15 How Does the Pricing Strategy Influence How a Client Perceives the Value of an Agency? 31:19 How Can a Branded Search Strategy Help an Agency Escape Survival Mode? 33:05 Passing the Baton: Craig Rodney to Deanna Shimota This episode was recorded live on video October 24th 2023
Craig Rodney talks with Jason Barnard about how to escape survival mode in your agency. Craig Rodney is a marketing agency coach with a penchant for profit and exit coaching. In 2002, at the tender age of 26, Craig founded a technology-focused PR agency that grew into Cerebra, Africa's largest social media marketing agency. in 2013, Craig and his business partner sold Cerebra to WPP, and at the end of 2016, Craig exited. After a year of mental and emotional recovery, Craig was drawn back into the agency world when he was approached by a small agency asking for his help. Since then, Craig has assisted more than 100 agencies around the world, many with their own exits. In 2022, Craig launched his Agency to Exit coaching program to complement his private agency coaching. The 10-week program aims to help agency owners create immense value for their business before their exit and makes agency owners want to keep their business. Agencies in survival mode face the challenge of balancing the urgency to generate revenue with the need to value their time appropriately. Undercharging services is a common trap that can hinder growth, as it can lead to undervaluing the agency's expertise and capabilities. To break out of this vicious cycle, it is necessary to delegate strategically and set prices that reflect true value. These are crucial steps to winning clients at a corporate level and achieving long-term success. In this episode, Craig Rodney discusses strategies for escaping survival mode in an agency. Craig takes an in-depth look at the importance of prioritizing tasks based on their criticality and whether they are essential for the agency owner to perform. He shares his approach to managing responsibilities using a "cascading waterfall analogy". The episode also discusses the concept of being "high functioning lazy", and how delegating tasks and valuing time over money can be of great benefit to an organization. As always, the show ends with passing the baton… Craig passes the virtual baton to next week's wonderful guest, Deanna Shimota. What you'll learn from Craig Rodney 00:00 Craig Rodney and Jason Barnard 01:37 Craig Rodney's Brand SERP 03:27 Kalicube Knowledge Panel and Brand SERP Support Group 03:39 Craig Rodney's Knowledge Panel 04:05 Why is it Important to Maintain a Consistent User Name for All Platforms? 05:33 What Exactly Does “Survival Mode” Mean in the Context of Running an Agency? 06:20 What Does “High Functioning Lazy” Mean? 07:39 How Can Business Owners Become More Proactive of Their Time? 08:14 Why Do Agencies Value Time Highly When Starting with No Capital? 09:09 What Causes Agency Owners to Initially Devalue Their Time? 10:13 Why is Undercharging Considered a Big Mistake in Business? 10:56 Why is it Challenging for Businesses to Break Free from Survival Mode? 12:39 How Can Valuing Time Over Money Affect the Growth of a Business? 14:01 Hiring a Junior Employee VS Hiring a Senior Employee 16:07 How Can Focusing Exclusively on Revenue Generation Affect an Agency's Success? 18:13 What Distinguishes Being Responsible for Something from Being Your Personal Job? 19:40 What Influence Does Hiring Growth-Oriented Individuals Have on Winning Enterprise-Level Clients? 20:36 What is the Cascading Waterfall Method of Delegation? 21:51 What Challenges Can Arise When Delegating Tasks and How Can They be Overcome? 27:19 How Do You Initially Secure the Necessary Funds to Hire a Team? 28:12 Why is it Important to Set Prices That Reflect Your Value and Competence? 29:15 How Does the Pricing Strategy Influence How a Client Perceives the Value of an Agency? 31:19 How Can a Branded Search Strategy Help an Agency Escape Survival Mode? 33:05 Passing the Baton: Craig Rodney to Deanna Shimota This episode was recorded live on video October 24th 2023
В этом выпуске мы с гостями обсуждали как запускать стартапы, какие ошибки часто допускают начинающие предприниматели, к чему стоит обратить внимание и как использовать возможности для роста. Приятного просмотра!Гости подкаста: ▪️Артур АскарулыБлогер, СMO Qtab Блогер, СMO Qtab / archibaaalt ▪️Мадат КаримовПредприниматель, Сооснователь Qtabhttps://www.instagram.com/iamadat?igs...▪️Досжан ЖусуповПредприниматель, Основатель Cerebra.ai▪️Мадияр ТолеугалиОснователь UvU Shuttlehttps://www.instagram.com/madiyarr?ig... ⏱️ Тайм коды00:00 Тизер00:26 Начало02:05 Гости выпуска06:15 Стартапы в бизнесе07:39 Как найти нишу?11:15 Откуда приходят возможности?28:12 Рекламная интеграция28:40 Как приходят идеи?37:10 4 основы для успешного стартапа.41:58 Как прийти к открытию стартапа?52:05 Когда нужно идти до конца?1:02:21 Вы готовы заниматься бизнесом или нет?1:11:12 Как создавать команду?1:33:35 Правда ли нужно высшее образование?
Listen in as Bradley Sutton unveils the game-changing Black Box Brand Analytics tool, a groundbreaking resource that blends Amazon's Brand Analytics with Helium 10's robust capabilities. This episode is a gold mine for Amazon sellers eager to master product research and optimize their keywords to increase Amazon product rankings. Bradley walks you through the ins and outs of using the tool to pinpoint high-traffic keywords, unpack the nuances of search frequency rank, and demonstrate how these insights can drastically improve your click and conversion rates. Using practical examples, such as the comparison between "coffin decor" and "coffin cat tree," he highlights the market saturation and what it means for your marketing strategies and listing optimization. In the second part of our session, we turn our attention to the strategic application of data filters for laser-focused keyword research. Bradley guides you through advanced techniques to navigate through the data, revealing how to eliminate certain terms and hone in on keywords with substantial search volumes. Moreover, we shed light on how to identify products with low conversion rates and dissect the competition by examining click share and conversion share metrics. We also dive into analyzing Amazon's Best Sellers Rank to identify high-performing products and dissect the success factors driving traffic to top listings. By listening to this episode, you'll gain valuable insights into market gaps and learn how to strategically position your products to stand out in the crowded Amazon marketplace. In episode 523 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Introducing Black Box and Brand Analytics inside Helium 10 05:03 - Click Rates and Sales Dominance Analysis 08:44 - Data Filters for Targeted Keyword Research 12:34 - Searching for Dominating ASINs and Keywords 21:41 - Analyzing Top Clicked Keywords for Competitors 25:16 - Newer Home and Kitchen Products 30:19 - Keyword Analysis for New Product Launch 35:08 - Helium 10 Demo ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today I'm introducing a brand new, really cool tool to Helium 10. It's called Blackbox Brand Analytics and it allows you to combine Amazon data from Brand Analytics with Helium 10 data in ways that you have never used before. How cool is that? Pretty cool, I think. I want to know what keywords are driving the most sales. For a list of keywords. To do that, you need to know what highly searched for keywords the product is ranking for maybe at the top of page one. You can actually find that out in seconds by using Helium 10's keyword research tool, cerebro. Now, that's just one of the many, many functions that make this tool my favorite tool in the whole suite, and it's the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me/cerebro. Don't forget to use the Serious Sellers Podcast discount coupon SSP10. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our monthly Ask Me Anything and training session. This is actually something that we do every single week for our Serious Sellers Club and Helium 10 Elite members. I got a cool demo I'm going to be doing today a little mini training on a brand new tool that Helium 10 launched a couple of weeks ago that maybe you haven't had a chance to play with yet. So we're going to be demoing that so that you guys can see how you can get benefit from it. So let me show my screen here. This is brand analytics. All right, so this is not Helium 10. Obviously, this is from Seller Central, but this is something that you guys have been using maybe for years, right, it's? Anybody with brand registry can use it. The way you access it is go to your menu in Seller Central, then you go to Brands and then you go to Brand Analytics and then you want to hit, under Search Analytics, the top search terms. Bradley Sutton: Now how I've been using this, how sellers have been using this the one, the version that's on Amazon, is you can go to a date range, like weekly, you can go monthly, you can go quarterly, and then let's say, first of all, that you want to see all of the keywords that start with the word coffin. Right, like hey, what keywords have coffin in it that was searched for the most? So here is one use case. All right, so I'm going to hit Refine Results after I put coffin inside the search term and then now all of the keywords that were searched the most on Amazon show up here for this week. Let's start with the word coffin. So we see, here we've got coffin nails tips, a lot of stuff that has to do with nails. Right, search frequency rank is how often it has been searched compared to other keywords. There we go. There's coffin shelf all right, c coffin shelf has been searched for is the 129,000th most search term on Amazon for the week of 1217 to 1214,. All right, you can see other other keywords here that have come up Now. This is great. Obviously, you know it's been out for a little over three years almost four years I think and it gave unprecedented at the time information you know, like, for example, let's take that word coffin shelf. Or let's go into a different one, let's go to coffin decor all right. So now if I see here under coffin decor, I can see the top three clicked. All right. So again, if you guys know this, you know you might be bored right now, don't worry, we're going to get into the new stuff soon, but I want to make sure everybody understands the value of this data. Bradley Sutton: First of all, what Amazon is telling you is, for whatever keyword, here are the top three clicked out of the after the search of a certain keyword. So if somebody searched coffin decor, the product that was clicked more than any other product in all of Amazon after the search of that keyword is this Gothic wooden makeup organizer. All right, and it makes up 5% of the clicks. Now, of the conversion share, it was 6%. That means of the actual sales of that product it makes up 6%. So, right off the bat, I know that they have a better conversion rate than just the average because, theoretically speaking, if they were converting at the same rate as everybody else on this page, well, their click share, or their conversion share, should be about the same as their click share should be 5%. Right, but it's 6%, okay. Bradley Sutton: The other thing I can do when I look at this and how I used to use this is I, right off the bat, can tell this is a wide open keyword. Why the top clicked product is only 5%, meaning that the other top clicked, the top three clicked, are less than 5%. What does that mean? That means that more than 85% of all of the sales from this keyword are from products that weren't even the top three clicked. Does that make sense, guys? That means it's wide open. That means people are probably purchasing like 30 different products on that page, and let me just contrast that with this keyword right here. This is actually the keyword that I found the other day using this tool. Look at this keyword here Coffin Cat Tree. Now, coffin Cat Tree. Take a look at the percentage of clicks that the top clicked product has 33%. You guys remember what the other one was 5%, right. The second top clicked product 27%. So, right off the bat, I know that this keyword, coffin Cat Tree the top two clicked products, already make up more than 50% of the clicks out of all the clicks on this keyword. Look at the conversion rate 33% for this top clicked one and 11%. That means that the other products on the page are only making up about 60%. You guys remember what it was on the other one it was more than 90%, all right, so you see the huge difference. So this is being dominated by a certain number of products. Bradley Sutton: The other thing that you could use brand analytics for is your historical data. Before Helium 10 had the historical cerebro, this was the only way that you could do historical research Like let's say, all right, hey, valentine's Day is coming up, right. What's interesting is I can actually look at what were the top keywords, and maybe I want to put valentines here. So here in brand analytics, I'm going to. What did I say I was going to look at 12th to February 18th. What were the top keywords? That has to do with valentines, all right. And yeah, I think I picked the right date because, look at these, valentine's Day gifts was the eighth most searched term in all of Amazon for the week of February 12th. So obviously this was a hot keyword. But if I were to try and do this right now, you know, if I was using not historical cerebro, it's not going to give me what are the best selling Valentine's products, because nobody's buying Valentine's Gifts in December, right. So this is was one of the ways that people could do Historical keyword research and see what were the products that were doing well, right, all right. Bradley Sutton: Now that brings us to this announcement of this new tool inside of helium 10,. All right, I want everybody to navigate with me there. It's going to be under tools and then go to black box. All right, black box is a tool you guys know and love to find products, and now this tool Is in black box, and there is a new Tool here called a BA top search terms so I call this black box brand analytics. All right, a BA is just a abbreviation, because that's too long. A BA stands for Amazon brand analytics, so just click that and let me explain how this tool works and why this is going to be beneficial for you. Bradley Sutton: This is going to be pretty awesome, guys, because this is pulling in all of that data from Amazon, and now it's combining it with the helium 10 data points that you already know and love, and it's giving you just a lot more targeted filtering ability and research capabilities. For example, I could just use it the same way that I was using it right now. Right, like again, hey, let me go in to the week of February 12th to the 18th and let me See what keywords that have the word Valentine in it, and then go ahead and apply the filters, and there those same keywords are coming up here right now. All of a sudden, though, I can see that, hey, what does being the eighth most search term mean? Right, it's not just that, which doesn't give me that much information, but now I can see, oh wow, the search volume was 2 million, because that's a Helium 10 Data point. Bradley Sutton: All right, I could see the top three ASINs, total conversions, share. I could see pictures of the top products All right, and I could also go to the history of the click share for this product. So I can do already just what current things that you can already do in Brandon Alex. But here's where it starts getting cool. Maybe I I'm like, hey, I want to Not see any keyword that has candy in it. So I'm gonna say exclude phrases containing candy, all right. Now I want to see. Maybe I want to see were there any products or Were there any keywords where the current the click share was wide open, meaning that people were clicking all over page one. There wasn't any dominant products. So I'm gonna say the top three ASIN total click share is a maximum of if I were to add them up together, a maximum of 20%. Let's just say, all right, maybe I want to see I don't want to see this two word Keywords. I want to say, hey, show me any keyword that hits this but that actually had three words. So like Valentine's Day wouldn't come up, but Valentine's Day gifts would come up, all right, what else can I do? Hey, I want to see the keywords that have a search volume of at least 20,000. All right, a search volume of at least 20,000? All right, let's just. Let's just see how that filters it down here. Bradley Sutton: Now, all of a sudden, those 2,600 keywords Go down to 36. Look at that. I went from 2,600 to 36 and now I can see Instant information, exactly what I was looking for. What are some other things I could search by? Like maybe I want to say, hey, what are all the the keywords where the top three products had bad conversion rate? All right, so let me reset these filters on and I'm gonna go and look at Just this last week. All right, guys, I have not tested any of this, I'm doing this all live right on the fly here. But let's look at December 10th through the 16th. Let's just say, out of any of the top keywords from December 10th to the 16th, if it was a keyword that had, let's just say, at least, let's just, let's just narrow it down. Let's try and find some low-hanging fruit. Let's go 2000 search volume to 6,000 search volume. All right, we're finding, from the week of the 10th through the 16th, a Keyword that had between 2000 and 6000 search volume. It's at least two words long, okay. Bradley Sutton: And then look at this. I'm gonna go hey, I want a Matt. Let's just say One asin had greater than, hmm, let's just say, 50% of the clicks. So I want to find a keyword where one asin is just dominating. All right, they were just dominate. I'm not sure if, you know, I can actually find something here. I might have to fix this a little bit, but we're one what had more than 50% of the clicks, meaning that you know, maybe they're, they're, they're just completely Dominating the clicks. Everybody's looking for this one product, all right. But if I take, look at this, the top three click asins, the average age is less than, let's just say, 12 months. All right, this is crazy, guys. You can't do this in seller central. Let me see, first of all, if anything comes up. I might have gone too narrow on this. Let's take a look here. And let's go 12 months average age 94 keywords come up. Look at that. All right, let me. Let me make it even more narrow conversion share let's just say we're one asin. Number of asin has greater than 40% of the conversions. That narrows it down to 62 keywords. Bradley Sutton: Now let's just take a look at it now. Obviously, we've got Lego and stuff like that here, but Is there anything One? So a lot of brand names here? Okay, that that that explains it, right? Which would you expect Products to dominate on a certain keyword like this? Well, obviously, it's going to be brand branded keywords. Mostly, if I'm searching for a Lego, I'm not gonna buy something else, right? Or here here. But look at this bubble face wash, right? Maybe I don't know what bubble face wash is. Well, I just put my mouse over here. I can see the top 10 products. So I'm like what? Why in the world is A Product getting dominated? Well, it does look like bubble is a brand name, which I didn't realize, right? But let's say that. What? Let's pretend that bubble wasn't a brand name? This would be something I would want to look into. Like, wow, there's only one product that's really getting a lot of sales here and a lot of conversion rate, and so that means that if I add another product, it's gonna be that much more likely that I can, I can get in on the action. Bradley Sutton: Let's take a look at some of the other keywords that come up here to see if we can see any non, any non branded branded ones I might want. I might want to go a little bit. I'm gonna go a little bit wider on this. All right, let's go. One asin had more than 30% and the top three ASIN's total review count is less than 400. All right, again, this is stuff that you cannot do in Seller Essential guys. But what I'm saying is, hey, I wanna see where it has a lot of the clicks. I need to go a little bit wider on this, but if I add up the top three click products, their total review count is less than 400, meaning it's a relatively newer niche. Let's take a look at the keywords that come up here Bassinet, lipliner, and I'm still seeing a lot of branded keywords here. All right, which is what you would expect, but look at these conversion share Top three ASIN's total conversion share 70% for this one Top ASIN click share 73%, 98%, 46%, 30%. So this is just an example of the filters that I'm entering, but you can see the potential here of how you can instantly find keywords that might have opportunity here. I was going and I was looking on the opposite end of the spectrum, where I wanna see where one or two products are dominating. Maybe I wanna see the opposite, where I want to see the top products only have a maximum of 5% click share or conversion share. Bradley Sutton: The list goes on and on. There's literally a million different combinations of filters that you could enter into here. Let's just go over some of these other filters I could use. I could have an exclude phrases. I can have the top three ASINs have a total click share with a minimum and maximum total conversion share, minimum and maximum search frequency rank. That's from Amazon where it's like which rank of search volume does it have? I could use the helium 10 search volume. I can have the search frequency rank trend. All right, search volume trend. Like, let's say it's, I'm looking at the week list on helium 10. Let's actually do that because I think that's a cool one. Maybe I want to see what are the keywords from week to week from December 10th through December 16th. Are there any keywords with at least 5,000 searches that increased 200% and that had at least three words, meaning that, hey, these keywords had to have like less than 2,000 search volume if it increased? And there's tons of them. Good grief, botox face serum look at that. Botox face serum went up. Let's take a look at the search volume here. Good grief, look at this. Like I'm not saying guys, go and source this product. But would I ever have known that Botox face serum went in one week from 10,000 search volume to 200,000 search volume? That's way more than 200% increase. Bradley Sutton: Look at this one gag gifts adults, dog beds for large dogs Dog beds for large dogs obviously was a hot Christmas product because it went to 151,000 search volume from 22,000 search volume. All right, let's narrow this down. I don't want to see these humongous ones. Let's go to 5,000 to 15,000 search volume. Anything that increased 200%. Let's take a look. We've got 1,200 keywords. Grippy socks, women all right, grippy socks, women is a keyword that went from and we can take a look here. It went from last month 9,000, now it's up to 14,000 searches. Let's see another one here, mr and Mrs Gifts. All right, 14,000 searches. It is up from 6,000 searches, all right. So, as you can see, guys, here the possibilities are endless as far as what you want to play with. Now, the question is this is just version one of this tool is what do you want to see? How do you want to search brand analytics to find products or to find keywords? Remember, this is not just a product research, but this is also a keyword research. You can enter I didn't show this to you, but you can enter in an ASIN. I probably should show that, because that's an important way of using the tool that we didn't go at all. Bradley Sutton: Let's just go to Amazon. I'm gonna go to Amazon and let's just say that I am looking for a bat shelf. All right, or I'm thinking of selling in the bat shelf, or I am selling a bat shelf and so I wanna see, hey, who's one of the top players in this niche and I could see that, hey, this product here is definitely a top one, so I can copy his ASIN, all right. Now I'm gonna go into Black Box brand analytics and I can paste that here. Okay, and I don't wanna just do this top one, maybe, I wanna do a lot of the top products. So let's just take a couple more of these bat shelves here, all right. Here's another bat shelf that sold like 100 units. Maybe let's go ahead and copy that. I can actually put up to 99 different ASINs here, all right, let's do another one. Let's copy this ASIN, all right. So here's three ASINs. So basically, what I'm saying is here for the week of December 10th through the December 16th. Bradley Sutton: Show me any keyword that has over 500 search volume where one of these three bat shelves was one of the top three clicked. All right, so this isn't just hey, they were ranking high, which is what's the rebro, and you know keyword tracker and tools like that tell you. But they were ranking high, but they were also one of the top three clicked and there's actually only three keywords that these came up that had at least 500 search volume. Bat shelf, goth shelf and bath home decor Tells me right now. Maybe I wanna go ahead and take off this search volume. Let's go ahead and apply the filters, see if any lower search volume ones come up. Six keywords come up. All right, emo home decor, bat shelves. Plural, bat room decor. All right, so this tells me now where any of my competitors were one of the top three clicked products in all of Amazon for that keyword. So if I have 20 competitors, I drop them all in there and I would instantly I would instantly see that to see where they were one of the top. All right, let's go ahead and open it up right now. Bradley Sutton: Do you guys have any questions on how to use this tool and what I can help you with or how to use anything helium-tun related. Guys, this is your time here. David says I would like to see leave out a specific ASIN or choose a competitor. Hmm, the second part, to choose a competitor we have that, so you could put in there your ASIN. I would assume, david, the exclude is because you may. Are you saying that you maybe you want to look specifically at keywords, that you are not one of the top three clicked already? And if that's true, yeah, that would seem like a reasonable, reasonable request right there. Bradley Sutton: We got another question here from Joanna. Can helium 10 find out what's new sellers who are settling the top 10 and best sellers ranking are doing in order to get their Product the top 10 so fast? Well, yeah, absolutely, you could see on the keyword side, all right, so so I don't, I've never done that, but let's walk through this and let's see if we can do it. All right, let's go ahead, joanna, and let's do this as a nice little case study. So let's, first of all, I'll go to see who is in the top 10 BSR in a certain category and then again that's in black box. So I'm gonna go this time to black box products, all right, and let's go into a, a subcategory All right, let's go in the home and kitchen category and let's go into the Kitchen and dining category and let's go bakeware All right. Bradley Sutton: So let's go bakeware and let's just see who has been in the top 100, like in the last month in BSR. And I can do that right here using the filters, where I put a minimum one of BSR and Maximum 100, and I'm in the bakeware category, I go ahead and hit search. Let's go a little bit higher. Instead of looking at that category, let's look at what was I in home and kitchen. We can just look in all of home and kitchen. Let's see. They better not be doing maintenance on this. Let me get mad. Nope, the here we got, we got tons of products in the home and kitchen category, all right. So maybe I want to know are there any products that are newer here? All right, and we do that by age, all right. So let's, let's go and put here under age a maximum Of, let's just say, four months. Are there anybody within one to 100 of BSR that have a product that's only four months or less? And we've got a lot of products here that have variations. So that's why there's tons of products coming up here, let's see, that has a lot less reviews. I actually don't want. I actually don't want the variations to come up. So let's just say max variation one, let's see if anything comes up at all. Nothing comes up in the home and kitchen category. So what you were asking nobody in the home and kitchen is less than four months old. That doesn't have variation. Bradley Sutton: So let's let's check out another, let's check out another category here. Let's go under. Let's look up baby, let's look up beauty, let's look up the Entity of home and kitchen. Here we go. Is there anybody? That's a new product that's up. So right now, Joanna, there's not many products that are newer, that are really hitting your criteria. But let's just, let's just expand this out and just do a make-believe. Let's go to 1000 BSR or 2000 BSR and let's see if anything comes up. Here we go, sorry. So here is a product. Let's just take a look at one of these products strong ahead Hair kit. The heck is this. Bradley Sutton: Let's take a look at this product on Amazon Strong ahead hair kit. I have no idea what this product is, but it's fairly new. It's less than four months old and it's already got a strong BSR. So if I wanted to see instantly what was some of the keyword ways that this product is getting up here, I could actually just run Xray keywords on this page itself, all right. So if I'm on an Amazon page, I put my mouse over the Helium-10 chrome extension and Select x-ray keywords and then I could see, without even having to go into Cerebro, what were the top searches, and I can see there's tons of branded searches. So for this product, now I know instantly why is it one of the top BSRs and it's a brand new product, and the reason is they have crazy amounts of brand search. Like, look at this Olaplex brand search 232,000 search volume Right. Bradley Sutton: So this is the process, Joanna. Any product on Amazon that you are seeing is doing really well and it's brand new, maybe doesn't have that many reviews. Just run x-ray keywords on it. If you wanna go a little bit deeper, go into Cerebro and then you'll find out where they are at least getting their organic and sponsored traffic, all right. So this is this doesn't show you the sponsored traffic on x-ray keywords. You'd have to look into Cerebro for that, but that's not going to tell you. Are they running Instagram traffic to it, et cetera, but it'll at least give you a nice overview of where their organic traffic is coming from. That allows them to be one of the top sellers. So thank you for that question. Joanna Danian says how does this match up to competitor software using brand analytics data? Well, there's no competitors to Helium 10 that have this as far as, like all in one suites of tools, we're the only ones to have this in it. Bradley Sutton: Joanna now has a product, so this is the product that Joanna found. It's not selling that great. This is a top BSR, did you say. Let's take a look at their BSR, if it even says anything. So it is the number 33 in the Garment Steamer category right now. Okay, there we go number 33 in Garment Steamer category. Let's take a look here. What are we going? How old is this listing? Let's take a look at the BSR chart history and I could see that it has only been out for three days. All right, it's only been out for three days, so the odds that we could see words ranking for already is probably slim to none, because there's not enough time if this product has only been out for three days. But let's just give it a try. I don't think anything is going to come out here because this is too brand new Like even brand analytics is more than three days old. So brand analytics I'm not even going to look, because brand analytics is usually one week behind a little bit. So when I would check this, joanna is, I would check this next week, once the data comes out. But let's just see if Helium 10 has any data at all for this keyword, even though it was only launched three days ago. Oh, my goodness man, helium 10 is on it We've got. Bradley Sutton: Let's take a look at keywords where they're ranking in the top 20 and at least 300 search volume. Might not be too many here because, again, this product was just launched three days ago, but there we go, it's already ranking for 30 keywords in the top half of the page. So right here, look at this Travel steamer for clothes, portable mini. Good grief, that is a long tail keyword if I ever saw one. It already has 10,000 search volume and this product is organic rank 13. And look at their sponsored rank. They were one. So they are going hard and heavy on this brand new keyword and sponsored. So there you go. Bradley Sutton: I was kind of like selling Helium 10 short, saying that we wouldn't have any data since this product was just launched three days ago. Nope, I'm wrong. Helium 10, one Bradley, zero here. Easy to see where this product is getting sales from, because on a 10,000 search volume they're bidding for top of search and they're already ranking number 13. All right, so there you have it. That's where this product is getting a lot of its sales from that exact keyword, right there. Good question, joanna. I hope that was clear for you guys on how to do that for any product on Amazon. All right, you wanna know where their traffic is coming from, at least their organic search traffic. You just run Cerebra on it or look at it in the brand analytics, if it's been out there for longer than a week, and you're instantly gonna get an idea of the keywords that are driving sales for the product. Bradley Sutton: Jerov says I'm a new Amazon seller. I look for keywords to rank higher on Amazon, but I am still in 306 rank. So if you're 306, that means that you're not ranking at all, because Amazon only shows 306. I'm assuming that you're looking in Helium 10 keyword tracker and it shows greater than 306. That means that you're not ranked. Actually, how can you help me, because I've yet to make three sales. All right, the first step you need to do, jerov. If you're not ranking for keywords that you know are relevant to you, you need to make sure if you're indexed. Let me show you how you can do that. All right, so let's just take this product right here. This is the steamer that Joanna had found. I need to see if I'm indexed for certain keywords, all right, so let's go here to index checker. All right, what I'm gonna do is you're gonna take your ACI. I'm doing this for this travel steamer. You gotta put your ACI in here and I'm gonna put a keyword I know it's already ranking for, just to show you how this works. And so we already determined that this product is getting sales. Bradley Sutton: From what was that keyword? Here we go travel steamer for clothes, portable mini All right, so I'm gonna put that here. But what's a keyword that is probably not indexed for? I'm just gonna put a random keyword here sumo wrestling All right, but obviously you're not gonna put these nonsense keywords here. You would put the keywords that you think you should be ranking for, but you're not All right. So this is what you're gonna look for. You're gonna hit check keywords and then you are looking for the right column on index checker if there is a checkmark or not. Forget about all these other columns here. You just wanna see this cumulative and so I can see that travel steamer for clothes, portable mini. Bradley Sutton: For this product there's a checkmark. That means I am indexed. That means I am even if I'm not ranking. There's a potential for me to rank. But look at this keyword sumo wrestling. Maybe this was a product that I thought was super relevant to me, but you see here how there's a dash instead of a line. That means that I am not indexed. And what does that mean? That means I can't run PPC on this keyword. That means it's literally impossible for me to rank for that keyword. So the first thing you need to do, jerov, is make sure that on your keywords that you're trying to rank for that you even can. And if there's a dash there, the simplest reason could be you don't even have that keyword maybe in your listing. That means you're not indexed for it. If it does have a checkmark but you're not ranked, it's just. You know there's hundreds and hundreds of products that are indexed for certain keywords To be one of the top 306, it takes some doing. You probably gotta start running some sponsored ads to there. So, for any keyword that you are not ranking but that you are indexed for and you wanna get ranked, the path to doing that is running sponsored ads at the top of the search and hopefully people will see your product, click on it, buy it and that's what's going to move up your organic rank. Bradley Sutton: David says can you show us how Helium 10 works for Walmart sellers Interested in seeing its abilities for keyword ranking and finding arbitrage opportunities? All right. So, david, pretty much almost everything I've shown other than Blackbox. It works the same way for Walmart. So, for example, so let's look at walmartcom, all right, and let's go. I don't know, let's look up this product here Steamer iron for clothes. Let's do a search for that on Walmart. So let's just type in steamer iron for clothes. Okay, so this is not really for arbitrage, but this is more for ranking. Bradley Sutton: Like, hey, I wanna have, I'm gonna come out with you know some steamer, you know my own travel steamer and I wanna see the products that are selling a lot on Walmart in this niche. Where are they getting their sales from? All right, so let's just take, let's just go to this product right here. This is like the organic rank product. I'm gonna copy the item number, which I believe is this item number here at the very top of Walmart. Let's go into Cerebro and now I change this left hand marketplace chooser to the Walmart marketplace, all right, and let's type in that product ID. I'll know in a couple seconds if this is the right product ID or not. Bradley Sutton: And you just press get keywords and now this is going to find all of the keywords that this product is ranking for. And there it is. Look at that, let's find. Let's go search under the Walmart search volume anything over 1000 search volume, and now instantly I can see the top keywords where this product is one of the top 10 organic ranked. And now I know where this product is getting sales from. And these are the keywords I'm gonna have to put in my Walmart listing and I would also add this to keyword tracker for Walmart. If I'm already selling this product, I'm not ranking very high. I'm gonna put it in keyword tracker and track my organic and sponsored rank for these keywords Right off the bat too. Bradley Sutton: For this Hamilton Beach product, I can see that they are not running sponsored ads, so there's an advantage right there where I know, hey, Hamilton Beach is not running Walmart sponsored ads for this product, because Helium 10 doesn't show any sponsored ranks, so there's an instant advantage. I know that I can get as far as arbitrage goes. You just have to kind of like search for the products that have a high amount of sales, and we don't have as many sales estimates for Walmart products as we do for Amazon, because Walmart doesn't have what Amazon does, which is BSR, which allows us to make an algorithm, but we do have some sales estimates for Walmart products, and so that's another way that you could use the tool for Walmart selling. I'm about to actually start doing some arbitrage and some wholesale on Walmart myself. I was just talking to one of my team who I used to use a few years ago. We're gonna relaunch my Walmart business, so I'll have a lot more Walmart information for you guys soon. Bradley Sutton: Thank you guys for joining us. If you're an Elite member or a Serious Sellers Club, we'll be back next not next Monday, but next Tuesday, I believe, because Monday's a holiday. If you are just watching this on YouTube or another platform, make sure to come back. At the end of January. We'll go ahead and have this available as well. But thank you guys for joining us, appreciate it. Make sure to use that tool and we'll see you later. Have a good one, bye, bye now. I'll see you guys next time.
We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop Wants to Beat Amazon at Its Own Game https://www.bloomberg.com/news/articles/2023-12-13/tiktok-looks-to-challenge-amazon-amzn-with-tiktok-shop Let shoppers engage with your brand across multiple products using Amazon Video Builder https://advertising.amazon.com/en-us/resources/whats-new/amazon-video-builder-powers-use-of-multiple-product-asins/ Walmart pushes ahead with e-commerce platform https://www.meatpoultry.com/articles/29475-walmart-pushes-ahead-with-e-commerce-platform Etsy lays off 225 workers after ‘essentially flat' sales, says CEO https://www.theguardian.com/business/2023/dec/13/etsy-layoffs-online-business-retail-industry But wait, there's more to this episode. We'll guide you through the process of automating Amazon keyword research using Helium 10. We'll help you streamline your efforts, saving time by setting up keyword insight settings to alert you when a competitor ranks for a new keyword. Plus, we're handing you a roadmap for business growth in 2024. We're talking about a free downloadable checklist that will help you develop essential daily habits, and keep you focused on your goals. Go to: https://h10.me/habittracker for more information! So, whether you're a newbie seller or a seasoned pro, this episode is packed with strategies that will give you an edge. Grab your headphones, and let's get started! In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:42 - TikTok Shop Vs. Amazon 03:19 - Seller Support Chat 04:36 - Video In Multiple Languages 05:41 - More Products in Video Ads 06:51 - Walmart Investing in Marketplace 07:33 - Etsy Sales Flat 08:21 - New Apparel Tool 09:35 - Helium 10 New Feature Alerts 13:36 - Pro Training Tip 17:26 - 2024 Daily Habits Seller Checklist ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: TikTok is giving Amazon a run for its money. Chat is now available in Amazon seller support, and now you can upload videos in multiple languages on your Amazon listings. This and so much more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Carrie Miller: Welcome back to another episode of the Serious Sellers Podcast. My name is Kari and I will be your host, and this is our weekly buzz, which is our weekly episode, where we give you all of the latest news and updates for Amazon, Walmart and the e-commerce world. We also give you updates on Helium 10, new alerts and features, and we also will give you a serious strategy for serious sellers of any level. So let's go ahead and see what's buzzing. Okay, so let's go ahead and get into this first article, which is how TikTok shop is giving Amazon a run for their money, and I do know that they are doing a lot of amazing incentives for sellers. First of all, there's no fees. They're also covering shipping costs for you and if you give discounts with some of their promotions, they often will actually cover those discounts. So, for example, if you give a 30% off discount through one of their promotions, they'll cover the 30% discount cost so that you don't have to pay for it. And I've actually talked to sellers who have made more money than their usual listing price for products. In addition to that, they're giving customers coupons to purchase and really helping to incentivize them to start purchasing on TikTok, so they'll give them a $20 off coupon. I know I bought something that was $21.95 and I got $20 off, so I only paid a doll her 95 for it. Carrie Miller: Let's go ahead and get into the article that talks about this. This article is titled TikTok shop wants to beat Amazon at its own game. It's from Bloomberg and they talk about a seller who had started getting all these incentives to sell on TikTok shop and they were really surprised at how they even did $10,000 in sales the day after Cyber Monday, even after all this was done. Really really cool stuff that they started selling and learning how to use TikTok shop and because of all the incentives they're more profitable, which I know. A lot of people on Amazon are kind of wondering what's going on with profitability because it keeps shrinking. So this could be a potentially good opportunity, especially while they're giving these no fee incentives to get in there. Carrie Miller: But something that's really interesting is that they're saying that Amazon shouldn't be too worried yet because basically people are seeing things on TikTok. They don't necessarily yet trust the platforms that are purchasing elsewhere, so they might go to Amazon. In addition to that, the shipping isn't as fast on TikTok, so you can see that people are going to go and want that two day shipping, which is why you'll see a lot of people buying something on Amazon. Maybe it's the same brand, so a lot of times people will look for the same thing that they found on TikTok to see if they can actually find it on Amazon to buy that. Something else that I found very interesting in this article is that they were talking about how people are saying it's kind of like a farmer's market or a digital craft fair, because you can do live selling on TikTok shop and people can ask questions and you can interact with the product live and show people how to use it. So it's a really good opportunity to kind of have a different experience for people and really incentivize them to purchase. I'm really curious to know if any of you have started selling on TikTok shop and how you've done so far. Put your comments below and just let us know how you're doing. Have you had a hard time starting? Have you gotten some success on TikTok shop? We would really like to know. Carrie Miller: Okay, so let's go ahead and get into the second article, which is something I think a lot of people are going to really like, and hopefully this is something that is really beneficial for a lot of sellers and that is that now that you can actually get chat instead of just email and phone call on seller support. So this is a little press release document that was released by Amazon so you can now chat with an actual person. So, instead of having to call, you can actually chat. So there's an FAQ. So one big question that's what I had. I thought is it going to be a chat bot, because I can't stand dealing with those. So they said will I be communicating with an actual human? And yes, all live chats will be handled by a seller support associate. Will I see if this receive the same level of service that I do with email? And it says many cases you will, and then you don't have to go back and forth with email. And in what cases is it not available? It says they can currently help you with the majority of support issues with chat. So that is a really good thing that they'll be able to kind of help with a bunch of different things with chat, and basically you have to go and find it in the same way that you would any other support and there will be an option for chat. So my question is what do you think about this and are you going to start utilizing the chat feature instead of email or the phone call, or what do you think? Let us know in the comments below. Carrie Miller: Okay, this next article is really exciting, especially for the US, because there are so many people with different languages in this country and you want to really market to as many people as possible, and I know I've been noticing a lot of Spanish keywords when I'm doing keyword research in our helium 10 tools, and this is a great opportunity to be able to reach Spanish speakers and all speakers of a lot of different languages. So this article talks or this is actually an announcement from seller central that now you can actually upload your videos in other languages. So now you can upload Spanish videos, you can upload Chinese videos or other languages that you think that your customers might be looking at your listings and maybe they might need it in their native language. So this will help you to be able to sell to those people and really showcase your product to a wider variety of people, and I'm really excited about this. I think this is really a great thing to be able to kind of further expand the languages on your listings that you already have. Now Let us know in the comments below if you think this is a great thing and if you're going to get started doing it right away, or what you think about, you know, being able to upload these videos in different languages. Carrie Miller: This next article is about being able to upload more than one product to your videos for your ads. I think this is a great opportunity to showcase more than one product. I noticed that when I was able to show more than one product on my brand story and my A+ Content that people were buying in bulk or bundles, basically, of things that they weren't buying in bundles before. So this is a great opportunity to showcase all of your products in one video and catch the eye of a lot of different customers. So this is actually an announcement from you know advertising on Amazon and the way that it works is you're going to be able to upload those three different products, and why it's important is you know you're going to be able to get more brand exposure and just a lot more reach. Maybe one person might not be looking for one thing that you sell, but maybe one of the other items they're going to be interested in, so it's a really good opportunity there. Also, this is where the feature is available. It is. It is available in the US, Canada, Mexico and then all these other countries across South America, Europe, middle East and in the Asia Pacific. So check out to see if your country is allowing this and start getting some of these video ads up, and so I think this is going to be a really good thing for showcasing even more of your products and incentivizing people to buy more of your products all at the same time. Carrie Miller: So the next article here is in the Walmart realm, and that is basically that Walmart is going to continue to invest in their e-commerce platform in 2024. And this is according to an article on meatpuletry.com. They have they did see quite a bit of growth on their digital market, so they want to keep growing it. They actually talk about how it was even more. They had more growth in China. However, they are still just overall, growing this marketplace so that, you know, more customers can buy their products online, since more people are switching to online shopping. So it's a really you know good time to get into Walmart as well. If you really want to grow your, your brand and your products. You know, maybe consider selling on Walmart as well. Carrie Miller: Okay, this next article is a bit of sad news and that is that, um, basically, Esty had to lay off a bunch of workers because their sales were flat, so they laid up 225 workers. I'm not sure what this means for the future of Etsy or what they're thinking about sales trajectories, but it is really a curious thing. I know there are a lot of Etsy sellers who watch our content. So if you're an Etsy seller, have you seen sales kind of stay the same? Have you seen growth? I know it really is dependent on the individual seller, so, um, you know this really could be dependent, um, you know, seller to seller, but also Amazon does have Amazon hand made and you can get these products pretty quickly. So that might be something that's been causing some competition for Etsy. But hopefully this doesn't mean that it's doomsday for Etsy and that we'll see them revive again. Carrie Miller: Okay, this is the last but not least, but this is a really good thing for apparel brands and I think that because of Sheen and Temu, those are really big platforms that are really competing with Amazon right now and they sell mostly apparel and basic. We saw last week with the fees, they're reducing fees for apparel, which I think maybe has something to do with the fact that they want to compete with those, those platforms. But now they have a new fit insights tool that's going to help give you know apparel and shoe brands access to fit specific insights about their products to help you know the customers you know get the right sizing so they can help reduce returns. I think this is a really good thing to help offering you know sellers the opportunity to you know, improve upon their actual sizing measurements to make sure they're the most accurate for customers to prevent the most amount of returns. I do sell in this category and I think this is a really good thing. Um, you know, for all of us, I do sell in this category and I think this is a really good thing to add and really help us to be more specific with our sizing so that all of our customers can get the exact product that they want with the exact right fit. All right. So that is all of our news. So let's go ahead and check out with Shivali what our Helium 10 feature updates. So, Shivali, go ahead and take it away. Shivali Patel: Hi guys let's get into this week's helium 10 new feature alerts. We have some ground to cover today, the first feature being located inside of Cerebro, our reverse ASIN keyword research tool. Let's talk about the Amazon total search volume and Amazon average search volume metrics Diving into Cerebro. Essentially, when you're performing a keyword search and say you end up filtering down any group of keywords or phrases, then the tool will actually tell you what the total search volume is for that given pool of phrases, as well as what the average search volume is per phrase. The first number is especially helpful if you want to understand the combined impact or reach of all the keywords that your products are ranking for on page one, while the latter is great for understanding individual averages of your pulled key phrases, since the multi ASIN search that I have pulled up here is quite broad and it includes indexed keywords and phrases. We have a Amazon total search volume that is upwards of 3.5 million, but let's refine the search to have an organic ranking somewhere between positions 1 and 50. In applying these filters, what you're going to see now is the combined value of your page one reach, and that for us in this cuff and shelf market is 22,000 roughly. Alternatively, in the case that you want to see the search volume of all the keywords that your competitors are beating you on, you could use a different filter. Instead of the position rank filter, you could use the relative rank filter and then proceed to take a look at those metrics. How cool is that? Right, all right. Shivali Patel: And the second thing that I want to talk about now is filter presets available inside of Atomic. So what do I mean by that? Well, if you navigate over to Atomic, you can actually access this inside of the, the analytics or the add manager tabs. I'm already inside of analytics and I'm in the search terms tab, so I'm just gonna stay here, but you guys are more than welcome to do this inside of the add manager tab as well. You probably are gonna see this inside of Cerebro, too, and going down say that instead of going through all of these 1450 search terms, I want to take a look at the last 60 days. I know that I want to see those different search terms that have 20 clicks but no orders, no PPC orders, and I'm spending at least three dollars on that search term. Well, now I can actually go in and click save the filter preset, and when I click save filter preset, you're gonna be able to name it and then click apply, and every time you go back into Atomic, you're actually going to be able to access it quickly with just one click, by clicking filter library, and then select whatever you'd like to see and it's automatically going to take those search terms and narrow them down based off those filters that you selected. Shivali Patel: So be sure to take advantage of this. If you are really interested in minimizing your actions maybe you have a lot going on and you really want to get straight into the actionable data and insights that will move your business forward then this is a really quick way to do that, to optimize those PPC campaigns you have. Or even if you're doing this inside of Cerebro, you're using the filter presets to quickly get in and take a look at any new keywords or phrases that might be relevant to your niche. So be sure to take advantage of this if you really want to minimize the actions that are needed to get to actionable data and insights, and I wish you much success. Carrie Miller: Alright. Thank you so much for those updates. Helium 10 is always doing a great job of just updating products that we offer and then coming out with great new tools that can help you to further your business. So we are so excited about all the things that are going to be coming in 2024. So keep staying tuned to the weekly buzz so you can be the first to know about all these new updates. And, last but not least, we have our training of the week, so we will go ahead and send it on over to Bradley for the training video of the week. Bradley Sutton: How to automate your Amazon keyword research. Alright, we've been talking about a lot of strategies as far as how to find top keywords from your competitors. You know from your own listings, etc. Now I the way I showed it to you guys. It doesn't take too much time. But you know, maybe you've got 10-20 products and you want to be checking your competitors keywords once a week. Well, it can start getting pretty tedious and time-consuming and a lot of data that you're gonna have to process to every single week or every other week, go through all of your products and all of your competitor products and no, alright, is my competitor ranking for any new keywords that I didn't know? So I can put it in my listing. So how would you like a way to just put time back in your hands? I mean, time is money, right, so that you know this could take hours and hours a month, but instead of that, let Helium 10 do the work for you. Bradley Sutton: How can you automate keyword harvesting from your competitor's keywords? Well, it actually goes back to your dashboard, all right. So what you're going to want to do is you're going to want to go back to just your regular dashboard, okay, and you're going to hit insight settings on the very bottom left of the screen insight settings all right. Once you do that, you are going to find the keyword insight settings and then you are going to hit four insight types and you are going to select customize under keyword suggestions based on my competitors, all right. So hopefully you've set your competitors, and if you haven't set your competitors on your Insights Dashboard, you know there's videos that we have on our dashboard on how to do that but you want to put your top five competitors for all of your products and these are the ones that you probably are running Cerebra off of. Once you've got that done, like I said, go to your insights types, hit under customize under keyword suggestions based on my competitors, and what you're going to do here is you're going to enter exactly whatever you like to do inside of Cerebro. You're basically automating your Cerebro process. Bradley Sutton: So maybe you said, hey, I want to know any keyword where the search volume is at least 400 and my rank is like maybe I'm not ranking at all, so I'm going to put zero and zero, but at least one of my competitors is ranking in the top 20 positions. All right, that's it. You just fill it out just like you would on Cerebro. So now, any time that one of my competitors for any one of my products right, is getting sales from a new keyword that I'm not ranked for now, I'm going to get actually an insight on it or a notification right here and it'll tell me hey, your competitors rank for these new keywords. Would you like to start tracking it? Would you like to start putting it in your listing? Bradley Sutton: This is like super, super cool guys, next level. If you don't have access to it, you're going to need the diamond plan in order to access this. But I mean talk about putting money and time back in your hands. I mean this saves hours and hours of work. You now don't have to even run Cerebro almost ever again on your products, unless you want to do some advanced filtering, but you can now get those keywords delivered to you in a message saying hey, your competitor is getting sales from these keywords. Do you want to put it into your listing? So, guys, if you want to start automating it, make sure to set that up on your Insights Dashboard. Carrie Miller: All right, everyone, thank you so much for staying at this point. I do want to leave you with something that I think will be really helpful going into this next year, and that is our 2024 daily habits seller checklist. Now, I actually helped to put this together, and it's daily habits that are going to help you to stay on track, to monitor things that are really important for your business, things like your sessions and your page views and all the kind of metrics that you need to make sure that you're staying on top of your account. There's a ton of different things in this checklist that are going to help give you really good habits to help you to continue to grow in 2024. So I hope that you all check it out. Carrie Miller: It's really just an easy, free, clickable download. You can actually check these things off digitally, so you don't even have to download and print this thing out. You can do it all on your computer, so we will have the link ready for you in down below in the description so that you can check out this Daily Habits checklist, and I think you all are going to love it. So go ahead and check it out and we will see you all again next week and we'll see what's buzzing. Bye everyone.
Dalle, GPT3, MidJourney, de nombreuses AI generative font la une des medias, malheureusement moins pour leur qualité créative que pour les craintes que certains prédicateurs suscitent destructions d'emploi en vue, souvenez vous de l'arrivée de l'automobile sur les pavés parisiens, tricheries de haute volée à Sciences Po, a croire que les casio FX 81 sont encore d'usages, ou encore une petite loi CHATGPT du nom de son auteur seraient en préparation. Cette poussée subite d'acnée médiatique nous fait oublier que cela fait quelques années que la révolution AI est amorcée, de nombreux français y participent, quelques noms Laurence Devilliers, Aurelie Jean, Yann Le Cun, Luc Julia et bien entendu Grégory Renard avec qui je vous donne rendez vous aujourd'hui. Cela fait plus de 20 ans que Gregory Renard travaille sur le développement d'IA au sein de différentes entreprises (Oscaro, xBrain, Cerebra technologies), et partage ses connaissances que ce soit à l'université de Stanford, au MIT, ou encore auprès d'instances gouvernementales en France ou en Europe.Aujourd'hui c'est à notre micro qu'il partage pendant 1 heure l'état de l'art sur l'Intelligence Artificielle, comment il voit la hype actuelle et en quoi c'est un changement majeur.
В гостях у nFactorial Podcast невероятный Досжан Жусупов – основатель и CEO CEREBRA.ai, который помогает врачам диагностировать инсульт при помощи ИИ. Досжан изучал развитие бизнеса и международные отношения в Бристольском Университете, проработал в большой четверке три года и понял, что ему нравится медицина. А сейчас его стартап попал в крупнейший в мире акселератор медицинских технологий и в акселерационную программу StartX от Стэнфордского университета. Досжан рассказал про первый прототип Сerebra и почему он оказался нерабочим и вспомнил то, как долго они пытались убедить топового нейрокардиолога поработать с ними. Досжан очень добрый, потому он поделился несколькими вещами, которые помогут стартаперам заинтересовать и привлечь инвестиции от Тимура Турлова. А еще мы узнали то, как Cerebra попал в клуб предпринимателей StartX при Стэнфордском университете и какие планы есть у них на лето. Друзья, давайте смотреть эпизод и следить за ростом Cerebra вместе!
Meet Dr Amy Bender, Director of Clinical Sleep Science at Cerebra. Listen in as the STT Crew talks with Dr Bender and learns more about her journey in sleep and about what's going on over at Cerebra. Don't forget to Like, Share, and Subscribe! Check out our sponsors, React Health, at https://www.reacthealth.com/ Credits: Audio/ Video: Diego R Mann Intro Music: Pierce G Mann Hosts: J. Emerson Kerr Robert Miller Gerald George Mannikarote Copyright 2023 SleepTech Talk Productions
Slow Metabolism? Struggling with your sleep?In this episode, we'll dive into your metabolism and discuss how we can keep it healthy as we age. Many of us believe that our metabolism slows down as we get older and that we're doomed to gain weight, but there's a lot we can do to control it. We can even reverse metabolic adaptations through our previous dieting practices and increase our metabolic rate at any age.In this episode, we'll cover five tips to boost your metabolism and optimize your sleep. First, we'll explore how your metabolism works and why changes occur, especially as we age. Then, we'll discuss why your dieting mindset may be holding you back and how to overcome it.We're also excited to have a special guest, Dr. Amy Bender, who is the Director of Clinical Sleep Science at Cerebra, a sleep health technology startup, and an Adjunct Assistant Professor of Kinesiology at the University of Calgary. She received her PhD and Master of Science degrees in Experimental Psychology from Washington State University, specializing in sleep EEG. Dr. Bender has helped develop the only validated sleep screening tool for athletes and has implemented sleep optimization strategies for numerous Canadian Olympic and professional teams. Her current interests focus on how to help people sleep better by improving sleep disorder treatments with more precise digital sleep metrics. Dr. Bender will share essential tips to improve the quality of your sleep and what your sleep tracking device is really telling you. We'll also reveal six metabolism-boosting foods, including one that's often overlooked, and share a quick recipe to combine them. Lastly, we'll discuss how to design your workouts to boost muscle and metabolism.By the end of this episode, you'll have a better understanding of how to boost your metabolism and optimize your sleep for a healthier lifestyle. Tune in to learn how to take control of your health and wellbeing today.Learn my 3 step recipe to lose fat and keep it off without feeling miserable. Show me the three-step recipe
In Episode #123, we deconstruct Steve Vassallo's peak performance playbook—from his favorite book to the tiny habit that's had the biggest impact on his life. Steve is General Partner at Foundation Capital. We cover translating non-human languages, enlightened procrastination, and his insatiable curiosity. “Go deep, go early, go big.” – Steve Vassallo EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/steve-vassallo-playbook/ FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/steve-vassallo-playbook-transcript/ CHAPTERS In this episode, we deconstruct Steve Vassallo's peak performance playbook—from his favorite book to the tiny habit that's had the biggest impact on his life. In it we cover: 00:00:00 – Introduction 00:03:52 – Translating non-human languages 00:06:35– Having insatiable curiosity and a deep love of building hard things 00:08:27 – Investment philosophy can be distilled down to conviction 00:10:21 – You can always find a way to build something you've already sold, but you can't always sell something you've already built 00:12:08 – Enlightened procrastination 00:14:44 – Thinking, Fast and Slow 00:17:10 – Invest in people you want to work with 00:21:01 – Take stock of what you're granting your attention to ABOUT STEVE VASSALLO Steve Vassallo has been a general partner at Foundation Capital for the last 15 years. At Foundation, he's led the firm's investments in Stripe, Cerebra, Sunrun, Loft Orbital, Solana, and many other incredible firms. Steve is also the author of The Way to Design, which is a guide to how companies of all sizes should approach design. The book is a compendium of interviews with more than 50 designers, design scholars and tech founders who have gotten design right from day one. Steve began his career at IDEO where he worked closely with IDEO's founder, David Kelly, to research design and deliver innovative products and services across industries. Because of Steve's early experiences at IDEO he's drawn to product-centric founders and has a wonderful knack for bringing design and engineering together to create incredible products. In this episode, we cover why Steve has been fascinated with the wicked problems that exist in Crypto and why he thinks we're still in the earliest innings there. He talks about his work with the earth species project, whose goal is to decode non-human language in mammals of all sizes from whales to monkeys. Talks about how he combines insatiable curiosity and a deep love of building hard things in his investing work. He shares his advice for founders and investors, and he shares his favorite books, including why he loves Thinking Fast and Slow and Poor Charlie's Almanack.
What should you do when you wake up in the middle of the night? How is "blue light" affecting your sleep? Find out these answers and more with Dr. Amy Bender, director of sleep science at Cerebra.
Dr. Amy Bender, the Director of Clinical Sleep Science at Cerebra joins the show to discuss the key behavioral patterns you need in place to ensure you are consistently experiencing restful and fulfilling sleep. We discuss how your relationship with light impacts sleep, the efficacy of blue light blockers, and a 3-step wakeup routine you can use to get back to sleep quickly. Follow Dr. Bender on Twitter Dr. Bender's website Sign up for Erik's weekly newsletter - Adaptation Join the AIM7 Beta Community _____________________________________________________________ ABOUT THE BLUEPRINT PODCAST: The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement in your life to become the most healthy, resilient, and impactful version of yourself. On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High Performance pioneer. He introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football over a decade ago and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense. Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery. SUPPORT & CONNECT Instagram - https://www.instagram.com/erikkorem/ Twitter - https://twitter.com/ErikKorem LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/ Facebook - https://www.facebook.com/erikkorem Website - https://www.erikkorem.com/ Newsletter - https://erikkoremhpcoach.activehosted.com/f/ ______________________________________________________________ QUOTES “The key is using stress and adapting to it and improving. That's what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr. Erik Korem "Stress is your brain and body preparing you to do something effortful." Dr. Alex Auerbach “I maybe have a different concept on leadership. To me, leading is a verb. If you're leading, you're a leader. If you're swimming, you're a swimmer, if you're driving, you're a driver. If you're leading, you're by definition, a leader. I define leading as being looked to in a particular moment to decide or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it's your turn to wear the weight.” - Clint Bruce "Attention is the currency of performance." - Dr. Peter Haberl “That's what I've discovered in the lives of brilliant, prolific, healthy creatives, is that they have networks of people they leverage in the course of their work. That they learn from, that they were challenged by, that they gave great insight and purview into their own life and work, in such a way that they were able to receive feedback that helped them get better at what they do.” - Todd Henry "Restful and fulfilling sleep enables you to grow, adapt, and thrive. It creates the conditions for adaptation, so you can pursue audacious goals and thrive in uncertainty." - Dr. Erik Korem "Most exercise programs fail, not because the reps and sets are poorly designed, but because the program doesn't adjust for how much stress your body can adapt to that day! That's why Dr. Chris Morris' research and practical application of fluid periodization is the key for unlocking your performance potential." - Dr. Erik KoremSee omnystudio.com/listener for privacy information.
What matters more? Sleep quantity or sleep quality? In this episode, the Director of Clinical Sleep Science at Cerebra, Dr. Amy Bender, joins the BluePrint to discuss sleep quantity vs. sleep quality and the linkage between your perception of sleep an daytime performance. We also discuss the accuracy of sleep stage reporting from popular wearable devices and whether you should even concern yourself with this. Follow Dr. Bender on Twitter Dr. Bender's website Sign up for Erik's weekly newsletter - Adaptation Join the AIM7 Beta Community _____________________________________________________________ ABOUT THE BLUEPRINT PODCAST: The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement in your life to become the most healthy, resilient, and impactful version of yourself. On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High Performance pioneer. He introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football over a decade ago and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense. Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery. SUPPORT & CONNECT Instagram - https://www.instagram.com/erikkorem/ Twitter - https://twitter.com/ErikKorem LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/ Facebook - https://www.facebook.com/erikkorem Website - https://www.erikkorem.com/ Newsletter - https://erikkoremhpcoach.activehosted.com/f/ ______________________________________________________________ QUOTES “The key is using stress and adapting to it and improving. That's what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr. Erik Korem "Stress is your brain and body preparing you to do something effortful." Dr. Alex Auerbach “I maybe have a different concept on leadership. To me, leading is a verb. If you're leading, you're a leader. If you're swimming, you're a swimmer, if you're driving, you're a driver. If you're leading, you're by definition, a leader. I define leading as being looked to in a particular moment to decide or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it's your turn to wear the weight.” - Clint Bruce "Attention is the currency of performance." - Dr. Peter Haberl “That's what I've discovered in the lives of brilliant, prolific, healthy creatives, is that they have networks of people they leverage in the course of their work. That they learn from, that they were challenged by, that they gave great insight and purview into their own life and work, in such a way that they were able to receive feedback that helped them get better at what they do.” - Todd Henry "Restful and fulfilling sleep enables you to grow, adapt, and thrive. It creates the conditions for adaptation, so you can pursue audacious goals and thrive in uncertainty." - Dr. Erik Korem "Most exercise programs fail, not because the reps and sets are poorly designed, but because the program doesn't adjust for how much stress your body can adapt to that day! That's why Dr. Chris Morris' research and practical application of fluid periodization is the key for unlocking your performance potential." - Dr. Erik KoremSee omnystudio.com/listener for privacy information.
In this episode, the Director of Clinical Sleep Science at Cerebra and Adjust Assistant Professor of Kinesiology at the University of Calgary, Dr. Amy Bender, joins the BluePrint to discuss the latest research on remote work and how commute durations impacts sleep quality and quantity. Dr. Bender explains social jet lag, the benefits of getting to sleep early vs. late, sleep chronotypes, and much more. Follow Dr. Bender on Twitter Dr. Bender's website Sign up for Erik's weekly newsletter - Adaptation Join the AIM7 Beta Community _____________________________________________________________ ABOUT THE BLUEPRINT PODCAST: The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement in your life to become the most healthy, resilient, and impactful version of yourself. On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High Performance pioneer. He introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football over a decade ago and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense. Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery. SUPPORT & CONNECT Instagram - https://www.instagram.com/erikkorem/ Twitter - https://twitter.com/ErikKorem LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/ Facebook - https://www.facebook.com/erikkorem Website - https://www.erikkorem.com/ Newsletter - https://erikkoremhpcoach.activehosted.com/f/ ______________________________________________________________ QUOTES “The key is using stress and adapting to it and improving. That's what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr. Erik Korem "Stress is your brain and body preparing you to do something effortful." Dr. Alex Auerbach “I maybe have a different concept on leadership. To me, leading is a verb. If you're leading, you're a leader. If you're swimming, you're a swimmer, if you're driving, you're a driver. If you're leading, you're by definition, a leader. I define leading as being looked to in a particular moment to decide or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it's your turn to wear the weight.” - Clint Bruce "Attention is the currency of performance." - Dr. Peter Haberl “That's what I've discovered in the lives of brilliant, prolific, healthy creatives, is that they have networks of people they leverage in the course of their work. That they learn from, that they were challenged by, that they gave great insight and purview into their own life and work, in such a way that they were able to receive feedback that helped them get better at what they do.” - Todd Henry "Restful and fulfilling sleep enables you to grow, adapt, and thrive. It creates the conditions for adaptation, so you can pursue audacious goals and thrive in uncertainty." - Dr. Erik Korem "Most exercise programs fail, not because the reps and sets are poorly designed, but because the program doesn't adjust for how much stress your body can adapt to that day! That's why Dr. Chris Morris' research and practical application of fluid periodization is the key for unlocking your performance potential." - Dr. Erik KoremSee omnystudio.com/listener for privacy information.
Suzi Sapiets is a postdoctoral research associate at the Tizard Centre, University of Kent, who specialises in autism, learning disabilities and improving access to support. During this podcast Suzi chats with Lou about her PhD research looking at access to early support for young children with suspected or diagnosed developmental delays, autism and learning disabilities.To find out more about Suzi and her research, you can follow her on Twitter @suzijsapiets, or read her blog post for the Mental Elf on neurodivergence and mental health. Suzi also spoke at the Embracing Complexity Special Interest Research Group webinar on neurodivergence and mental health, find the recording and resources here. We also mentioned Cerebra's toolkit on accessing public services: https://cerebra.org.uk/download/accessing-public-services-toolkit/---The paper discussed in this episode is:Sapiets, S. J., Hastings, R. P., Stanford, C., & Totsika, V. (2022). Families' access to early intervention and supports for children with developmental disabilities. Journal of Early Intervention, 0(0). You can also find a related narrative review here:Sapiets, S. J., Totsika, V. & Hastings, R. P. (2021). Factors influencing access to early intervention for families of children with developmental disabilities: A narrative review. Journal of Applied Research in Intellectual Disabilities, 34(3). 695-711.
Today I'm with the Mikes! Mike Sharman and Stopforth are wizards of the digital world and masters of telling the stories that connect brands and companies with people. But both have been on unique and powerful personal, professional and health journeys. That's what we dive into today.Mike Sharman specialises in helping B2B and B2C digital social media posts go viral. He is the co-founder of Retroviral Digital Communications and RetroActive Digital, and the author of the best-selling book The Best Dick: A Candid Account of Building a $1 m Business. He is an expert in all things digital, marketing and viral.He is the author of the brand new book Brandalism: https://www.exclusivebooks.co.za/product/9781990931635 Mike Stopforth is the founder of consulting firm Beyond Binary, co-founder of social media crisis consultancy 48HOURS, a keynote speaker, and podcast host. Prior to this work Mike built Cerebra into Africa's leading social media agency, selling it to WPP in 2013. Before that he co-founded Afrigator, an aggregator for African content creators, selling it to Naspers in 2008.Join us as we explore:Why Mike Sharman wrote his latest book NAME but how to try and mitigate the pains of writing a book.Mike Sharman's journey from standard “gyming” to a functional movement mindset.How three key changes of perspective are helping Mike Stopforth, a coachee of mine, transform his health and life. The power of partnering with yourself and loving yourself by asking “would I do this to someone I love”.The trappings of the entrepreneurial grind, and why both Mikes needed moments of suffering to see the changes their bodies and minds were begging them to make.What we do with our kids to help them navigate past the pain points both Mikes experienced.How each Mike deal with or even leverage stress in the ever-shifting modern world, and why stress is not the same as anxiety.Mentions:Testimonial – Mike Stopforth, https://www.youtube.com/watch?v=K8OWLrzfwHM&t=1sBook – Cal Newport, A World Without Email: Reimagining Work in An Age of Communication Overload, https://www.amazon.com/World-Without-Email-Reimagining-Communication-ebook/dp/B08BKSJX1MAuthor – Julia Donaldson, Children's Books Author.Book – Lost Connections: Why You're Depressed and How To Find Hope, https://www.amazon.com/Lost-Connections-Uncovering-Depression-Unexpected/dp/163286830XThe Future Is FreelanceThis show is for freelancers, sole traders, solopreneurs, digital nomads, consultants,...Listen on: Apple Podcasts SpotifySupport the show
Chris & Chandler leap ahead to the year 2099! Back in 1993, there was a huge push by Marvel to show what the bleak future holds with titles on X-Men, Punisher, Spider-Man, Hulk, Doom and more - all in the 2099 universe. Current day comics are now pulling from the 2099 Universe with Steve Orlando writing in Brimstone Love and Cerebra into the Krakoan-era. Now is the perfect time to look back at X-Men 2099 and see what we may have overlooked back in 1993.Find us on the AIPT Podcast Network. Follow our show to be alerted when new episodes appear the first and third Wednesday of the month. Check us out on social media @xreadspodcast on Twitter, Instagram, and Facebook. For business inquiries, email xreadspodcast@gmail.com. Learn more at https://aiptcomics.com
Summer is over and it's time to get back into a productive sleep routine. Get some tips and advice from Dr. Amy Bender, Director of Clinical Sleep Science at Cerebra.
In Episode #123, we deconstruct Steve Vassallo's peak performance playbook—from his favorite book to the tiny habit that's had the biggest impact on his life. Steve is General Partner at Foundation Capital. We cover translating non-human languages, enlightened procrastination, and his insatiable curiosity. “Go deep, go early, go big.” – Steve Vassallo EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/steve-vassallo-playbook/ FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/steve-vassallo-playbook-transcript/ CHAPTERS In this episode, we deconstruct Steve Vassallo's peak performance playbook—from his favorite book to the tiny habit that's had the biggest impact on his life. In it we cover: 00:00:00 – Introduction 00:03:52 – Translating non-human languages 00:06:35– Having insatiable curiosity and a deep love of building hard things 00:08:27 – Investment philosophy can be distilled down to conviction 00:10:21 – You can always find a way to build something you've already sold, but you can't always sell something you've already built 00:12:08 – Enlightened procrastination 00:14:44 – Thinking, Fast and Slow 00:17:10 – Invest in people you want to work with 00:21:01 – Take stock of what you're granting your attention to ABOUT STEVE VASSALLO Steve Vassallo has been a general partner at Foundation Capital for the last 15 years. At Foundation, he's led the firm's investments in Stripe, Cerebra, Sunrun, Loft Orbital, Solana, and many other incredible firms. Steve is also the author of The Way to Design, which is a guide to how companies of all sizes should approach design. The book is a compendium of interviews with more than 50 designers, design scholars and tech founders who have gotten design right from day one. Steve began his career at IDEO where he worked closely with IDEO's founder, David Kelly, to research design and deliver innovative products and services across industries. Because of Steve's early experiences at IDEO he's drawn to product-centric founders and has a wonderful knack for bringing design and engineering together to create incredible products. In this episode, we cover why Steve has been fascinated with the wicked problems that exist in Crypto and why he thinks we're still in the earliest innings there. He talks about his work with the earth species project, whose goal is to decode non-human language in mammals of all sizes from whales to monkeys. Talks about how he combines insatiable curiosity and a deep love of building hard things in his investing work. He shares his advice for founders and investors, and he shares his favorite books, including why he loves Thinking Fast and Slow and Poor Charlie's Almanack.
Do you have a loved one suffering from dementia? Are you worried about your own cognitive health as you age? If so, this episode of The Hormone Prescription Podcast is for you! Our guest, Dr. Heather Sandison, the founder of Solcere Health Clinic, and Marama, the first residential care facility for the elderly of its kind, and a leading expert in the field of integrative medicine, shares her insights on how to protect your brain and prevent or reverse dementia. In this episode you will learn: The role that hormones play in brain health The benefits of lifestyle changes, including diet and exercise, for cognitive health The genetic determinism of Alzheimer's disease and what you can do to mitigate your risk The tests and treatments available to prevent and treat dementia The complex system science approach versus the reduction approach to brain health And much more! If you are interested in learning more about how to protect your brain and prevent or reverse dementia, this episode is a must-listen! (00:00): Do you think that dementia is a done deal and that once you get it, you'll always have it. Well, you need to listen up because that's actually a lie. (00:12): So the big question is how do women over 40, like us, keep weight off, have great energy balance. Our hormones in our moods feel sexy and confident and master midlife. If you're like most of us, you are not getting the answers you need and remain confused and pretty hopeless to ever feel like yourself. Again. As an OB GYN, I had to discover for myself the truth about what creates a rock, solid metabolism, lasting weight loss, and supercharged energy. After 40 in order to lose a hundred pounds and fix my fatigue. Now I'm on a mission. This podcast is designed to share the natural tools you need for impactful results. And to give you clarity on the answers to your midlife metabolism challenges, join me for tangible natural strategies to crush the hormone imbalances you are facing and help you get unstuck from the sidelines of life. My name is Dr. Kyrin Dunston welcome to the hormone prescription podcast. (01:05): Hi, everybody. Welcome back to another episode of the hormone prescription with Dr. Kyrin. Thank you so much for joining me today. If you believe that dementia is a done deal in that, once you have it, you will always have it. It will progress and get worse. Then you need to listen up because that is just not true anymore. The truth is that you can prevent and reverse cognitive decline and Alzheimer's and other types of dementia. When you take a root cause all systems approach. And my guest today is an expert on this. She is going to break it down for you. She's also hosting a wonderful summit that is coming up on Alzheimer's and cognitive functioning and dementia and how to prevent and reverse it. So I definitely want you to attend that. We'll have the link in the show notes, because this is for everyone. (02:00): You know, don't hear this title and think, oh, uh, my brain is fine, right? It takes decades to develop cognitive decline and dementia. And so if you have a brain, and you're a human, and you're getting older, which is just about every one of us, then you need to listen up, cuz you need to be doing things, taking steps to protect your precious brain, your mainframe computer. Now. So we'll dive into talking to Heather. She gave a masterclass today about all the things that you need to be doing for your brain. Don't be overwhelmed though, because in her summit she's going to go into with experts like me, way more detail. And of course I'm the hormone expert and hormones. You definitely need a prescription for hormones. If you want to protect your brain, you cannot have optimized brain function without it. So we'll dive into that, but I'll tell you a little bit about Dr. (02:56): Heather and we'll get started. She's really rather remarkable. Dr. Heather Sandison is the founder of SOCE health clinic and MIMA the first residential care facility for the elderly of its kind at SOCE Dr. Sandison and her team of doctors and health coaches focused primarily on supporting patients, looking to optimize cognitive function, prevent mental decline and reverse dementia by addressing root causes of imbalance in the brain and body. This is something all of you should be doing. She was awarded a grant to study an individualized integrative approach to reversing dementia and is a primary investigator on the it H N C L R clinical trial at Marama. Dr. Sandison has created an immersive residential experience in the lifestyle proven to best support brain health. She understands that changing her diet, adding nutrients, creating community and optimizing a healing environment are all challenging. Even for those with full cognitive capacity at Marama, she's done the work for you, all you or your loved one need to do is show up. She is also the host of the reverse Alzheimer's summit and collective insights podcast, where she works to share what is possible for those suffering with dementia. Welcome Dr. Heather Sandison. (04:23): Thanks. It's so exciting to be here with you. (04:25): Yeah, I am so excited about your summit coming up. Many of my listeners know that my mom suffers with advanced Alzheimer's and I really I'm so passionate about helping others to know how to prevent and reverse cognitive decline. Cuz personally, I think it is the most devastating disease someone could be diagnosed with. How did you come to be so passionate about preserving cognitive capacity and preventing and reversing Alzheimer's? (04:59): Well, as you know, it's an absolutely torturous disease, not only for the person experiencing it, but for all of their loved ones who have to watch this slow painful demise. And the reason I became so passionate was because there's a bit of injustice in this, right? I was told that there was nothing you could do for dementia by very well meaning very well educated instructors when I was in school just 10, 12 years ago, right? Like this is very recent history I was told. There's nothing you could do to suggest otherwise is to give someone false hope and that's just cruel. Right? So don't do that. And then fast forward a few years I saw Dr. Bison speak at a conference and I was really intrigued because his approach, he was saying, you could reverse dementia. You could reverse cognitive decline. And his approach made a lot of common sense. (05:54): It just wasn't common practice to kind of put all of functional medicine together and apply it to someone with dementia. So what he was describing was BA essentially complex system science approach, the opposite of the reductionistic approach that conventional medicine has been taking for decades, where they try to create one pill or one IV formula that's gonna cure Alzheimer's right. And then everybody's gonna get on it and nobody's gonna have it again. Well, this is really a false premise. It doesn't work because it's based on this idea that beta amyloid plaques or tell proteins these pathological or, or histological really physiological changes. They're almost like scar tissue in the brain that they are the ones that cause dementia or, or Alzheimer's when in fact it's what causes that scar tissue is what causes dementia. And so what I saw after seeing Dr Bison speak was that I was intrigued, right. (06:55): I, I was skeptical, but I was curious. And so like when I had and did his training, I came back to my office still skeptical, but my first patient Linda came into my office after I was on Dr. Bison's website. Right. I was on the list of people who had been trained by him. And so I had patients showing up asking, uh, because there weren't other people in San Diego who had been trained by him at that point. And so Linda came in with her husband, very enthusiastic, totally committed to doing everything she could. Now for your listeners who aren't familiar with a mocha score, this is the Montreal cognitive assessment. And it's a score out of 30. So 30 is perfect. We really wanna get over 26, especially as we're aging. And when we start to be able to measure cognitive decline. So this can be sometimes you hear this called mild cognitive impairment. (07:46): And I won't go on the tangent about how I feel about that use of language . But as you get down into the teens, lower teens, this is Alzheimer's disease. This is relatively severe dementia, where you're having trouble taking, having a conversation. Maybe you get lost in familiar places. You aren't nonverbal. Like you can still have a conversation, but often you're repeating yourself. Unable to work is very typical at this stage. Now, by the time you get to a two, a three, a four, this person is, is answering with yes or no statements, right? They're they can't hold complex concepts in their mind. They can't hold questions for very long. And this is where Linda was. Linda was at a two out of 30. So she could answer with yes or no. Her handwriting had been affected. So it was a bit shaky. It was at a very severe slant. (08:35): It was very, very small letters. Her relationship with her husband of course, was severely affected. They couldn't hold a conversation and he loved her so much. I mean, it was so inspiring to watch how committed he was to her and how much he wanted to work hard to get her back. And I could see in Linda, she had this big, bright smile, and she was in there. She wore these loud, amazing clothes, you know, lots of mismatch and lots of color and hats and accessories. It was just great. And you could see who she had been and these little remnants personality that were peaking through. Well, her and her husband went home and they got out of a moldy bedroom. She got hers removed from her mouth. She got on biodentical hormones. She started all of the supplements. They went fully keto. They started ballroom dancing three to four times a week. (09:28): And they started walking like vigorous walking exercise every day of the week and low and behold, six, seven weeks later, she came back and her mocha was a seven. Her life had been transformed. So she was now bickering with her husband about something that had happened on the ride to the clinic, which I was just like in disbelief. I could, I thought, you know, I was looking at her mocha scores, her worksheets and going, did we do it wrong? Like, did we miss anything? Like I just, my brain couldn't process that this was possible because I had been told the old refrain that people are still told that, that you couldn't do this. That this was impossible that I started crying because I was like, wait, what? This really works. And especially, I didn't have the confidence that it would work with someone with such severe disease. (10:18): So when I saw in that moment, when I saw what was possible for Linda, I mean, how could anyone not commit themselves to this for the rest of their lives, right? Like this is possible for Linda. Then what's possible for everyone else who is younger. Who's just noticing those first signs that their brain isn't working the way it used to 10 or five years ago. What's possible for people who know their genetic risk, if they can prevent it from ever even starting. We know that dementia, the changes in the brain, the inflammation, the toxic assaults, the, the infections, the imbalances that cause dementia, the trigger that scar tissue formation, those imbalances start decades before anyone notices changes in their cognitive function, in their memory. And so if we can intervene sooner, we can make Alzheimer's optional. People do not have to go down the torturous path that your mom has. (11:19): You could be scared. Your children could be spar. The torture of having to watch that of having to put someone in a home because they don't feel like they have the capacity to both raise their own children, work their full-time job, manage their house and care for the, their debilitated loved one with dementia. My life's purpose is changing the narrative around this, which is why I was so grateful that you joined me on the reverse Alzheimer's summit to help me in this crusade around telling people that I'm sorry, respectfully. I disagree with your neurologist who told you here's acept and Meda. It doesn't work very well. Get your affairs in order. There's nothing else that can be done. There's actually an overwhelming amount that can be done to support someone who's noticing their memory fading. (12:07): Oh my gosh. She said so much in there. And when you told Linda's story and how she and her husband just went and made radical changes in seven weeks had marked improvement. I cried because it's just such demonstrative of what is possible when people really take this seriously and they do all the things and they radically reevaluate and change their lifestyle. What is possible? It's sad to me that it requires us to have such pain in order to do it. We have to go so far that people aren't willing to do it, but I love that they did it. Oh my gosh. You've said so many things. all right. So let's dive into this, but I, I think this idea of complex systems science approach versus reduction approach really is the whole shift in paradigm in medicine that is about antiaging, metabolic, functional medicine. (13:06): It is the healthcare revolution. It is the next frontier. There's so many areas where we take this reductionist approach. Like it's just a disease, it's just symptom management and you have to deal with it and you have to control it, particularly not only with dementia. I think dementia is where this shows up as just this hopeless attitude of, oh, this is it. Get your affairs in order here, take these medicines. They don't really help. So let's dive a little into all the things that you've got to do, but I wanna start by talking, you mentioned genetic risk and I know people have heard there's Alzheimer's gene. They can't, most people readily access this, or maybe they can maybe, you know, of a place that people can get this, unless their doctor orders it. Can you talk a little bit about the genetics? What is the genetic determinism level with Alzheimer's and what's available? Mm-hmm (14:04): yeah, there's a lot of agency here, right? Like, so even if you have the worst genetics, there's still a chance that you'll be in the camp that doesn't get dementia. Right. So there it's much more about epigenetics than it is about genetics. Right? So that, that, the way I describe it to patients is it's as if an architect has written the, has drawn the plans for a house and that's your genetic, so that's the plan. And then where you build that house, if it's by the beach, or if it's up in the mountains or it's in the desert, if there's carpet or tile, or, you know, if it's facing east or west, if there's a happy family or a sad family in it, right? Like all of these epigenetic effects determine what that house ends up looking like. And, and if it's a great house to live in or not, and that's essentially your body, right? (14:50): So there's this genetic plan. And then there's the phenotype or what actually gets expressed, which is the actual house that gets built. Right? And so what we put into that house, what we put into that house that, you know, houses our soul that is so critically important to how that plan gets manifested. And so when we look at genetics, there are a few things and we are now, uh, you do have to get it through a doctor, but we are now offering the Alzheimer's risk test. And this takes not only APO E for genetics. So APO E genetics, let me describe APO E real quick, because this is kind the one that people know the most about and is the most indicative of late onset Alzheimer's. So there are a very rare form of early onset Alzheimer's and this would be your AP P your amyloid precursor protein and your Priscilla one and two. (15:41): We do not test for that. So for that, we have people go to a geneticist and, and understand their risk there. Now, even if they do have that risk, that elevated risk, we wanna be as proactive as possible, right? This just means you need to work a little harder than your neighbor or your spouse to do all of the things on the bison protocol and prevent this risk for manifesting. There is still a way this genetics are not determination, right? You, you, it's not black and white that you are destined to have, uh Alzheimer's if you have these genes. So, but what we wanna do is we wanna get on top of it faster. So then APO E APO E our ancestors all had APO E four, four, APO E basically predisposes you to create amyloid plaques earlier, quick, more quickly, when you are exposed to something that's causing inflammation in the brain. (16:34): So amyloid and tell proteins that they're antimicrobial, they're there to protect us. So they've been vilified and conventional medicine as the cause of Alzheimer's, but they're actually there in response to a trigger in the brain. And so, if you are creating these quicker, you do have a higher risk of dementia. And what we see this also APOE also affects fat metabolism, particularly saturated fat metabolism. So if you have a co you have a copy from mom, a copy from dad, and if you have an APOE four from mom and an APOE four from dad, you have a 50% chance of developing dementia. So my job is to make sure you're in the 50% that never gets any sign of cognitive decline. Now, the general population has about a 13% risk of developing dementia. So this is a highly increased risk. Now, if you have an APO E there's two, three, and four, two is pretty rare, but a three, four, it happens. (17:30): And this means you've got one, a three from mom or dad, and then a four from mom or dad. You have about a one in three risk of getting dementia. So again, I wanna keep you in that 66% that never gets dementia. Then if you have a, a two, three or a three, three or 2, 2, 1 of the other combinations without a four from mom or dad, then you have about a 9% risk of developing dementia. There's a little bit of protection actually from having an APOE two. So we use the Alzheimer's risk test, which takes another 112,000 single nucleotide polymorphisms, and takes them through an algorithm that was developed in the UK, and then gives someone a score. A very it's easy to look at, right? It's not a lot of snips. It's not one of these kind of through the internet, you get your raw data things. (18:16): This is a, this gives you a score that has a, a lot of very sophisticated data. That's been compiled and then analyzed. And it gives you a score out of one. So one being very high risk, zero being very low risk, and it includes a O E four, but also other genetic snips, single nucleotide polymorphisms. So if I'm talking to someone who is, say the daughter of someone with dementia, or the son of someone with dementia, maybe even the sibling or cousin of someone with dementia, this is a great test to take because there are people with a O E four who actually have relatively low genetic risk. There are people without a O E force positive alleles who have relatively high risk. And so we don't wanna oversimplify. Uh, and this test is the most accurate in determining whether or not someone will develop dementia. It's even more accurate than looking at amyloid in say, imaging or cerebral spinal fluid, or however, they're they find, um, ways to do that. Now, uh, I think they might even have a blood test that's available for research. (19:22): Okay. I know everybody's listening and, and really, I have never met a person who's not concerned about this. Although most women are most concerned about breast cancer. They're I think this is really where they should focus, because if you do get breast cancer in this day and age, you're most likely not going to diet from it, but an Alzheimer's dementia will certainly pause significant disability and premature death. So people can get this from your clinic. Can they get this from any doctor? Cuz I know there are women listening who are like, okay, I hear you, Dr. Heather, I need this test. Where do I get it? (19:58): So anyone in the us can get it through our clinic. What we do is we have a doctor who will review it with you and then they can help you find a BR trained provider near you. If you have high risk, we're gonna wanna do that quick. But if you have low risk, you know what a relief. So we have a doctor who can help you get that test. It's it's a pretty new test. It's clear. So it it's not reimbursed by insurance yet. So it's on the cutting edge. It's used most commonly actually in the pharmaceutical industry so that the scientists there can determine who's at higher risk and then target those people for drug discovery and for, and for the, the science that they're doing. Now, we wanna apply this so that we can get people preventing dementia. And so that's why I've really done my best to make it as widely available as possible, even though not many doctors in the us are offering it. So through my clinic, anywhere in the us, you can get this test done. And then we'll, you'll talk to a doctor here at Ary who will talk you through the implications and, and the interpretation of that, and then help get you supported by the bison train provider who can take it from there. (21:05): Okay. Awesome. And we will have the links and the show notes for all of this. So you can go there and get the links. And Dr. Heather has a great download for you, which will come to before we wrap up. So, okay. So we've got our risk, everybody. I think everyone should get checked now do not wait. And then let's talk about this complex system science approach versus reduction approach. You mentioned my favorite topic, hormone therapy. My mom was without hormones for, you know, over three decades. And that really was the only risk factor she had for dementia. And I am a huge proponent of the benefits of hormone replacement therapy. Not only for cognitive function, I mean, se what is it? 77 or 79% reduction in getting Alzheimer's if a woman is on hormone replacement therapy, I mean, that's just insane. It should be criminal not to give it (22:05): Well, you, you mentioned the breast cancer risk, right? This is I think what, yeah, a lot of people from pulling the trigger on a hormone replacement and I think what you said was perfect, right? Like, no, of course we don't want anyone to get breast cancer. However, there's been a lot of data that was misconstrued by the media that was misinterpreted. You know, they've gone back to the women's health initiative study and put some caveats on this whole idea that there was an increased risk of breast cancer. That was with oral estrogens. That was when non-bio identical estrogens. So we're not talking apples to apples when we consider bio identical hormone replacement now. And when you think about aging and what's going to be the most torturous, the most debilitating, the most expensive breast cancer is highly treatable. We are so lucky that we live in a time when breast cancer is really highly treatable. Mm-hmm . So even if there is this like a little bit of increased risk, which my understanding of the data. (23:05): Actually it's reduction, there's a reduction in risk of getting breast cancer. If you're on biodentical hormones. So you have a reduction in risk of breast CA of cancers. It all cause mortality, the, any reason for death, you have a reduction in risk for, and then the two things that affect women as they age, the most that are the most debilitating are gonna be a fall or dementia. These are gonna be the things that end you up in, in skilled nursing for too long, and then result in death and a torturous death where you're separated from your family, because you have to be in, in, in, you know, some kind of high acuity care and then dementia. I mean, this is torturous. Not only because just in and of itself, it's absolutely demoralizing. You lose all of your, of course cognitive capacity over time, but you also, you lose your dignity more than anything. (23:54): And this can last for a decade or more. No one knows when the torture is going to end it also it's financially bankrupting, right? Not only is it emotionally bankrupting and exhausting for any caregiver, it is financially bankrupting as well. And so if we can prevent falls and we can prevent dementia by getting on hormones, particularly if someone already has say osteoporosis or risk of bone disease or has risk of dementia, either genetically or they're starting to notice changes, particularly as they go through menopause, then the risks are far outweighed by the benefits when we consider hormone replacement therapy, if it's bio identical and the estrogen is used topically. (24:39): Yeah. So, so well said, thank you for sharing all of that. I agree. And wouldn't you say that the causes, uh, the factors that contribute to the creation of dementia are, are similar same factors to what contribute to bone thinning and osteoporosis. (24:59): Absolutely. Well, that's one of the amazing things about this co this complex system science approach, right? Is that instead of saying, what's that one thing that causes dementia, what we say is, Hey, how can we get every cell in the body working and functioning better? And when we do that, well, low and behold, the side effects are that your blood pressure normalizes, your hemoglobin A1C goes back to normal. You no longer have diabetes, your osteoporosis starts to improve. Yeah. The, the kind of the four part approach to like my formula for osteoporosis is estrogen replacement with, of course with progesterone and testosterone got nice and balanced and help with muscle building. So biodentical hormone replacement with estrogen being most important there, vitamin D with K minerals and then, uh, weight bearing exercise. And with those four things, I also like to check osteocalcin and beta cross ops and the blood every six months and then a DEXA scan every two years. And with that kind of plan, that basic simple plan. I see the majority of my patients, their bones get stronger on Dexus year, uh, every other year when we check. (26:07): Yes. Awesome. So I hope everybody's listening and taking care of these things. And I know in the summit that you're hosting, I'm super excited about it. You have experts that are gonna go in way more detail into all of these. So everybody listening needs to click the link in the show notes and sign up for that now, because you know, hopefully you're getting the, the message loud and clear that dementia is preventable and you can do things and you need, need to get on this early and often and take care of it. Or if you're already walking down that lane that you need to get out of it. So definitely wanna check that out, but briefly, what are some of the other factors I know you've touched on them. We've D we've talked about genetics in a little more detail, bioidentical hormones. What are some other factors that need to be addressed? (27:02): Yeah, well, we're giving away the keto diet guide. So I wanna talk a little bit about the fuel that brain runs on. So the vast majority of us live our days in glycolysis burning sugar for fuel. So ATP is that fuel it's like that gasoline that gets our cells going. It gives them all the energy to make new memories, to make those connections in the brain. We've all had that feeling of being kind of tired and it's a heavy lift to do something mentally. Well, if we are on our burning sugar for fuel that over time as we age, our brains are less sensitive to both sugar and to insulin that allows the sugar into the cells from the blood into the cells to be turned into fuel. So this doesn't work as efficiently. Now this is regardless of if you have diabetes or insulin resistance, anyone as we age, if we have been on a sugar, uh, burning carbohydrates for fuel. (27:55): And when I say sugar, I also be pasta bread, corn, you know, tortilla chips, all of the carbs, even squash and fruit. When we have been having consuming that every day for our entire lives, we don't get an opportunity to go into ketosis and burn fat for fuel. And so the brain starts to become less sensitive. It no longer efficiently burns sugar. And what we can do, this is the magic of the ketogenic diet is that we can flip the switch. We can turn our energy production from turning sugar into fuel, to turning fat into fuel and just switching the fuel. I mean, this is I, this is just divine design. It makes me I would get chills. When I think about how intelligent the body is and how is able to change out the fuel and burn it really efficiently. And so what people notice is that after getting on a ketogenic diet, they sleep better. They wake up with more energy, they lose weight. If that's the goal, cuz it's, it's very modulating for weight, their blood sugar improves and their memory comes back. They feel sharper cognitively. So I don't know if Kyrin you've ever been asked like, yo, is there a way that you can get more hours in my day? I just feel like there's not enough time (29:16): For everything, (29:17): Especially women, right? We're like doing so much constantly juggling and a ketogenic diet in my personal experience is the way to get another for me. I get another hour and a half in my day because instead of dragging myself out of bed at six 30 or seven, I'm up at five and I'm ready to go. This is certainly for me. I personally find it magic. And for so many of my patients, there was actually a, so many of my patients also report this. Now there was a, a trial done. It was a small feasibility trial of just nine participants. It was done in Florida and it was published in January of 2022 where they took nine again, nine participants with some co measurable cognitive decline. And they put them on a ketogenic diet for just six weeks. And they had statistically significant changes in cognitive functions. Six weeks later, if you were struggling with cognitive issues, this is the first spot. This is the first place to go. This does a lot of the heavy lifting. And I would say, this is about if I were to weight all of the interventions, cuz there's a lot, right? This can start to feel overwhelming and complex. But if I were to weight them, I would say the ketogenic diet does about half of the lifting. (30:28): I love that you really put it into perspective. So it's not about weight. I think people hear keto diet and they think it's only about weight. And a lot of people don't have a weight problem, completely dismiss it, but you really highlight the importance of it and this metabolic flexibility and theology that you get with it. It's like the diet that keeps on giving. But do you think people should do it all the time? (30:56): Yeah. Such a great point. I'm so glad you said that because no, it's just as bad to always be burning sugar for fuel as it would be to always be burning fat for fuel. So that term metabolic flexibility is really the goal. Our ancestors, our hunter gather ancestors did not have sugar available all the time. They did not have fat available all the time. They had periods of fasting. And so again, our divine design, the way we are, our design is to go back and forth between ketosis burning fat for fuel and glycolysis burning sugar for fuel. And when we, if our body, the chance to do that, the way our hunter gather ancestors did our body works better. It's almost, it's a bit of a stressor. This concept is called the hormetic effect or hormesis where we ask the body to be under a little bit of stress, just like exercise does this. Some calorie restriction or intermittent fasting can do this. And then the ketogenic diet is a fasting mimicking diet where we stress the body a little bit in order to get it to be more resilient. And so as we do that, we, we have, we also get, as you mentioned, auto, we senescent cells are kicked out of the system. We recycle them. We get rid of them. So that the cells that, that replace them are new and more efficient, more optimally functioning. (32:17): Yes. Awesome. What other factors? So you, you laid it out keto diet as big does 50% of the heavy lifting. I love that. What are some other factors though that people might be alerted that they might need to attend to in (32:31): Our practice at SOCE? And certainly through the medicine protocol, we wanna be comprehensive about how we do this. So there are two big things that increase my confidence that this approach is going to work one you're early on in the disease process. So you've just started noticing changes. If you even have it all the best is prevention, right, where you've never even noticed changes. So first thing that increases confidence is that we aren't waiting until the disease is severe. The second thing that increases my confidence is how comprehensive you can be about applying the treatment plan. So if you can do all of it, then my confidence goes through the roof. This is a lot like Linda. They did it all and they did it all right out of the gate and they got the benefits. So I get it. Not everybody's able to do that. (33:15): And even small changes you will get benefit from. But as we stack them on top of each other, you get, you get this kind of virtuous cycle. They all work better when they work together. Okay. So we wanna be systematic about how we approach this and Dr. Bren trains providers this way. And certainly at Ary, we aim to be, uh, systematic and have check boxes, right? Because it can be a lot and feel overwhelming. So the way I think about it is we want to address there's five primary things that cause complex chronic disease. In my model, that it's toxicity, which have three flavors of toxicity microtoxins or biotoxins that come from the indoor air environment, most commonly heavy metals and then chemical toxins. These are things like petrochemicals. If you live near the freeway, this can be parabens, PCBs, SS, pesticides, herbicides, things that are in groundwater that contaminate groundwater, uh, those can come from lots of areas in the environment, but we can measure all three flavors of those toxins and then we can get them out and check that box that hopefully becomes something that you complete. (34:21): So you get rid of all the mycotoxins get rid of all the metals, change up your environment at home or the personal care products or the cleaning products you use. And then we don't have to worry about that anymore, unless there's a new exposure. So toxins, I start there because that's a nice way to kind of check that box and move on. Now your cells can work better, cuz they're not defending you from toxicity or they're not, they're not trying to, uh, the way that Dr Renison puts it. It's great. Um, he says, imagine your brain is like a country. My brain is St right? You're focused on fighting off invaders like infections or defending from things like toxins. You're not building the infrastructure of new memories of roads and schools, right? In this analogy, you're not creating new memories. You're too busy defending, right? (35:06): All of your resources are going in that direction. So we wanna get rid of toxins. We wanna have enough nutrients, right? We've gotta have the resources. We've gotta have the building blocks. We need those amino acids. We need those fats. We need those minerals to make all of these biochemical reactions that are necessary for memory building for quick thinking, we need all of those present. If we're depleted, then that's not going to happen efficiently. And then third, we wanna address stressors on the system. So this could be things like sleep deprivation. This could be as stress from, you know, psychosocial stressors, ort S D caregivers are very high risk of developing dementia. They have two and a half times the risk of the population, just because you're a caregiver for someone with dementia, because we often right caregivers wanna put the person they're caring for first. (35:57): So they're not getting their own exercise. They're not getting enough sleep. It's highly stressful situation. So I really encourage caregivers to listen closely and prevent this disease. Managing stressors. I often will recommend meditation. Meditation is personally something I benefit from having a regular daily practice of mindfulness, meditation, prayer, whatever feels best for you. So managing stressors is another one. Then structure is another one. So we have toxins, nutrients, stressors, structures, structure is gonna be, is your airway open? Are you getting, are you getting oxygen to your brain at night? If you have sleep AP, even if it's mild sleep apnea, you wanna treat this aggressively. I don't care what sleep medicine says. If you are having apnea events at night, that is basically mild brain damage. And I am not okay with that. We have to treat. So whether that means going to your dentist and getting an oral appliance that keeps your airway open. (36:59): Some people use the mouth tape. I know that sounds a little bit counterintuitive, but you can tape your mouth closed at night so that it forces you to breathe through your nose. Some people will get the nasal strips that, and I like the breathe, right? If you get the generics, they don't work as well. There's of course, the C a P the, the, which has forces pressure into the airway. The other thing that you can do is get the a, a P, and this is the Cadillac. What, from what my patients tell me, this is the Cadillac of C P much more Cadillac. (37:30): Why is that? Why did they say that? (37:33): The con, so the AAP is alternating pressure. So the C a P is continuous pressure. And so it doesn't matter what your body's doing. There's no feedback in the system. It just blows, you know, pressure in air I interior system. And when you use the AAP, it adjusts as you're sleeping as, and as you go into different events and then getting the mask that fits right or getting the pillow, whatever, I know that it can take effort going back and forth with sleep medicine, and it can be costly, but this is worth it. Find what works for you. And I've had patients say, oh, I feel like I'm gonna die when I have that mask on. And then it, I push them like, no, no, you've gotta figure this out and do something. Whatever works for you. And then, sure enough, a couple weeks later, they're like, I can't sleep without it. (38:21): I it's changed my life because now I wake up feeling rested for the first time in a decade or more. So treating sleep apnea, excuse me, very, very important, getting enough, sleep enough rest. And then of course, you know, structurally traumatic brain injuries put people at risk for dementia. So again, the falls, you know, if a woman has a fall regularly and she's hitting her head, this is a really big deal. I'll also say here, the research on women and traumatic brain injuries is lagging behind because a lot of this is done on professional athletes and combat veterans, where there is an epidemic of untreated brain traumatic brain injuries that happens in women who are victims of domestic abuse. And I really hope that in the next couple of years, we see a lot more resources going into this because it's just such a tragedy. (39:14): Just the way I think about our seniors, right? Who are unnecessarily suffering with dementia is that this it's the squandered resource. They are these people at the height of their wisdom and experience who are, are leaving society. And my job is to help bring them back into the fabric of society so they can be contributing to their families while women who are victims of domestic violence is a very similar thing, but almost just more awful to think about that. We don't know what the combination of asphyxiation. So if someone's being, this gets so graphic and Ugh makes me shutter, but someone who is being both strangled and having, getting traumatic brain injuries at the same time is really having severe detrimental effects on their brain. And we don't know what if progesterone is high. What if she's at a place in her cycle where progesterone is high or low or estrogen is high or low, and these things are happening at the same time and it's happening repeatedly, right? (40:09): If this is something that ha occurs over and over again, what we see is that these women don't get the help that they need. We don't have the science going into what's going on. And then, because they have essentially a form of dementia, their social worker, who, whoever is there to help them, doesn't realize that maybe they're not working the plan. They're not following the instructions just because they're so overwhelmed and their brain isn't working any as well as it used to because of these injuries. So I really hope that, you know, as speaking to a female audience, there needs to be more compass. There needs to be more support for those who are suffering with dome domestic abuse. And we basically need to understand that they have a form of dementia. Structurally traumatic brain injuries are a very big deal, right? If you get hit over the head with a baseball bat, if you were in a car accident, if you've slipped and fall and hit your head and lose consciousness, even if you don't lose your con lose consciousness, if you have headaches or some sort of recovery time after this is a sign that you have inflammation in your brain, and there are things that we can do right away. (41:17): Afterwards, we use IV N a D S choline, PSAL serum, high dose fish oils, high dose meth B12, and the sooner we can treat a traumatic brain injury, the better the, the potential that there will be significant recovery. So we talked about toxins, nutrients structure, and now infections. So therefore infections that really stand out here, what is herpes? So herpes. If you ever get outbreaks, whether they're cold sores on your mouth or genital herpes, you wanna treat this relatively aggressively. So I'm a naturopathic doctor, right? I got a big med per medication person, but when it comes to herpes and, and chronic herpes outbreaks, you wanna be treating that aggressively because that can trigger inflammation in the brain, right? We know that herpes kind of stays dormant in the nervous system. Well, whenever it gets retried, that is causing more inflammation in the brain. And this comes out of studies in Taiwan where there's big epidemiological data that showed that people who were treated aggressively with like a, an antiviral, a medication, a prescription antiviral had a lower incidence of dementia than those who had herpes, but were not aggressively treated with, with the pharmaceuticals. (42:25): So we wanna be getting ahead of that, basically, making sure that those outbreaks are not happening regularly and work with your doctor, of course, on that. So herpes is one PGE GVAs is another. So this is oral health, making sure that there aren't infections in the mouth part of this is just geography, right? You, your mouth is pretty close to your brain. The other thing is that when you get, uh, many people will know that in dentistry, if you've had a knee replacement or a hip replacement, before you go in for a cleaning, you take an antibiotic. Well, the reason is because when you get that cleaning, it introduces those bacteria into your blood and it, that bacteria can then get onto that artificial joint and not be detected and create a, a big problem. It can also create heart disease. It can create cardiac inflammation, can lead to strokes and to cardiac events, and it can trigger the inflammation associated with dementia. (43:20): So we want to make sure that our oral health, you health starts in the gut and the gut starts in the mouth. So this is really critical that we ha see, I think, a biological dentist we're getting cone being x-rays so that we're catching any insidious small infections in there, early on and effectively treating them. So we have herpes P and GVAs and Lyme disease. So neuro Lyme can be very debilitating. There's a lot of controversy in the field around Lyme, but my opinion is that that there's ly or co-infections present for anyone exhibiting symptoms of dementia, or Alzheimer's that you wanna aggressively treat that with a Lyme literate doctor and get rid of that once. And for all, a neuro Lyme can be very debilitating and also confusing because Lyme is the great imitator. So it looks like a lot of other things and will often go undetected. (44:13): So anyone with dementia, I do screen them for Lyme and Lyme coinfections. And then the fourth one, many people are familiar with is COVID 19, right? So I know there are a lot of people who would not associate themselves with having dementia at all, but they've suffered with the brain fog following COVID and these viruses. And I think COVID was such a great illustration that it's really these foundations. And I would say it's stressors, structure, nutrients, and, and toxic burden that create whether or not we have balance in those, right? If we have balance the right amounts in the right places at the right times, we have the right amounts of things, then our immune system functions. Well, right. And these are the people who got COVID, but never had a single symptom. And then if we have a lot of imbalance in the system, these are gonna be the people who got COVID in either passed away, right. (45:03): Unfortunately, or who suffered with long haul COVID right. There's alway already some sort of inflammation, some sort of imbalance. And then that virus comes in and the host that body, that house, that we're in succumbs to the perpetuating cytokine storms or whatever is next in terms of signaling that comes after that virus. And so we want to make sure we're getting that house in order those foundational pieces set. And also looking at that, you know, going back and reassessing, if somebody is struggling with long haul COVID, how can we optimize this? The function of every cell in the body, get those cytokines out. Plasmapheresis is something that's been looked at for dementia, as well as for long haul. COVID so DNRs or the Gupta program. I'm, I'm a fan of the Gupta program for retraining, the limbic system and helping with long haul. COVID there's a lot that we can do. But again, this is, this is part of that landscape of things that lead to dementia over time, that triggering of inflammation of that cytokine storm, that then trigger the production of beta amyloid plaques Andal proteins, which cause are related to, um, Alzheimer's dementia. (46:18): Woo. Okay. Everybody take a deep breath. I know some people are hyperventilating right now, cuz they were with you on the keto diet and now they're like, oh, I have to do what. Okay. Just breathe. Y'all you're gonna go to the summit. Number one. And you're gonna get way more detail on everything. Dr. Heather has talked to you about today. So you're gonna know exactly what to do after you go to the summit. Exactly. So don't hyperventilate. You don't have to learn it all today and you're gonna go download her keto guide. Number one, we're gonna have the link in the show notes. Um, but I'll, I'll speak it out. It's SOCE right. S O L C E R e.com. (46:59): Yeah. SOCE solutions for the Cerebra soul or soul shining light. Uh, like sun on the brain. SOCE (47:06): There we go. Okay. So we'll have that in the show notes, we will have the link to join the summit in the show notes. So you definitely wanna go there. If you're driving, don't click it now, but wherever you're going, when you get there, click it and sign up. You will have experts. There are gonna tell you exactly what to do, including me. We'll talk about biodentical hormones. Of course, my favorite topic, Dr. Heather, thank you so much for this very insightful and inspiring. Look at dementia and Alzheimer's and how we don't have to go down that road. Have, you know, that story that the person's walking down the road and every time they walk down the street, they fall into the same hole. And then even though they try and go, the next time they try to walk around it, they end up falling in it and sometimes they walk past it, but then they end up falling in the hole and sometimes you, the person eventually learns that they can just go down a different street. So it kind of reminds me of that story. You can just go down a different street. People, you don't have to go down the street that most people in, in developed countries are going down towards, uh, dementia or cancer. All the things we're talking about also reduce your risk of cancer. Oh, by the way, (48:21): All those scary diseases of aging. They are complex chronic diseases and conventional medicine, unfortunately does not shine in that space. Right? If you're in a car accident, if you have a bacterial infection, get to the ER, get to urgent care. But when we talk about diabetes, dementias cancers, this is really where we need to take a step back and take this more comprehensive complex system science approach and get all of those cells working optimally. (48:50): Yes. Awesome. Well, thank you so much, Dr. Heather, we will see you at the summit. Thank you for joining us. (48:55): Thank you so much. It's been such a pleasure to be here (48:58): And thank you all for joining us for another episode of the hormone prescription podcast with Dr. Kirin. I know that you learned something that you can start implementing today in your life to improve your health and go down a different street. I look forward to hearing what that is. Join me on Facebook or Instagram at Kirin Dunston MD, and we will have a conversation about it. And until next week, peace, love and hormones y'all. (49:25): Thank you so much for listening. I know that incredible vitality occurs for women over 40. When we learn to speak hormone and balance these vital regulators to create the health and the life that we deserve. If you're enjoying this podcast, I'd love it. If you give me a review and subscribe, it really does help this podcast out so much. You can visit the hormone prescription.com, where we have some free gifts for you, and you can sign up to have a hormone evaluation with me on the podcast to gain clarity into your personal situation until next time, remember, take small steps each day to balance your hormones and watch the wonderful changes in your health that begin to unfold for you. Talk to you soon. Learn how to begin Keto, get food lists, how-tos, tips, and checklists from Dr. Heather Sandison's free Keto Diet Guide. Get it here: https://www.solcere.com/ Reverse Alzheimer's Summit 2022 How This One Diet Is Reversing Dementia... Plus 50+ Other Secrets for Protecting Your Brain From Alzheimer's Disease. We're breaking down the latest advancements in science, medicine, technology, neurology, nutrition, and more to help you reclaim your memories and your life at The Reverse Alzheimer's Summit 2.0 CLICK HERE to register. Feeling tired? Can't seem to lose weight, no matter how hard you try? It might be time to check your hormones. Most people don't even know that their hormones could be the culprit behind their problems. But at The Hormone Club, we specialize in hormone testing and treatment. We can help you figure out what's going on with your hormones and get you back on track. We offer advanced hormone testing and treatment from Board Certified Practitioners, so you can feel confident that you're getting the best possible care. Plus, our convenient online consultation process makes it easy to get started. Try The Hormone Club for 30 days and see how it can help you feel better than before. CLICK HERE to sign up: https://www.thehormoneclub.com/home-page-essential
And so we reach the final part of our 'SLEEP AWARENESS MONTH' on the Sports Therapy Association Podcast, being uploaded also to this Runchatlive Podcast. My special guest is Dr Amy M Bender, Director of Clinical Sleep Science at Cerebra, talking about 'In-Home Polysomnography' and sharing the results of my recent five week sleep study using the Cerebra Sleep System. What is In-Home Polysomnography? The most comprehensive form of sleep study currently available requires going to a sleep-lab. However, for many the sleeping environment is unnatural and equipment uncomfortable. A popular alternative is the ‘Home Sleep Apnea Test' (HSAT), which though convenient only measures breathing and respiratory functions, not sleep quality. Enter the ‘Cerebra Sleep System‘ – an in-home, self applied polysomnogram (PSG) that provides the quality diagnostics of an in-lab study with the convenience of Home Sleep Apnea Testing. For those of you who like the nitty gritty, Cerebra Sleep System uses the patented algorithm Odds Ratio Product (ORP) that micro analyses the Electroencephalogram (EEG) signal providing a continuous measure of sleep depth, moving beyond conventional scoring methods to dig deeper into brain activity. The Cerebra Sleep System can measure brain waves (EEG), eye movement (EOG), respiratory data, leg and body movements, pulse oximetry, and heart rate (ECG). My Five Week Sleep Study using ‘Cerebra Sleep System' My personal five week sleep study included: Electroencephalography (EEG/brain waves). Electrooculography (EOG/eye movements). Electromyography (EMG/electrical activity of chin muscle). Daily reaction time tests to track performance. Questionnaires on perceived sleep quality, disturbances during the night. Tracking of daily exercise & use of electronics before bedtime. In this podcast episode, topics discussed included: What are the benefits but also limitations of common consumer wearables like Fitbit and Oura ring? How does the Cerebra In-Home Polysomnogram Sleep System differ from the above? How useful is the data regarding the different stages of sleep, e.g. REM, N-REM, Deep Sleep, etc.? How did Matt Phillips find sleeping with the Cerebra headset on? How useful was it being held accountable each day by filling in questionnaires? What was Matt's Sleep Study expecting to find by removing caffeine consumption after week one? A look at the results from Matt's five week Sleep Study including: - General Insights (sleep efficiency, sleep latency, reported sleep quality, and more) - Actual sleep time per night - Amount of waking up after going to sleep - Effect of removing caffeine: evening sleepiness, reaction time, attention lapses Take home messages from the study & Sleep Awareness Month Useful Links Cerebra Health Website Dr Amy Bender Website Dr Amy M Bender on Twitter: @sleep4sport About This Week's Guest Dr. Amy Bender is Director of Clinical Sleep Science at Cerebra, a digital health company in Canada focused on improving access to advanced digital sleep analysis and diagnostic sleep technology. She is a highly respected researcher with written publications, interviews for stories in Oprah Magazine and public speaking appearances including Ted Med talk. Dr Bender has worked with the National Hockey League, Canadian national team athletes & Olympic athletes, and is no stranger to sport herself with pastimes including mountaineering and Ironman Triathlon. A huge thanks to all of our special guests during the 'Sleep Awareness Month': Jesse Cook, Clinical Psychology PhD Student and Sleep Researcher Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics Dr Jonathan Charest, Director of Athlete Sleep Service at Centre For Sleep & Human Performance Dr Amy M. Bender, Director of Clinical Sleep Science at Cerebra Please Support Our Podcasts! If you appreciate what we do on Runchatlive Podcast and the Sports Therapy Association Podcast, please take a couple of minutes to leave us a rating & review. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes.
And so we reach the final part of our 'SLEEP AWARENESS MONTH' on the Sports Therapy Association Podcast, with special guest Dr Amy M Bender, Director of Clinical Sleep Science at Cerebra, talking about 'In-Home Polysomnography' and sharing the results of host Matt Phillips' recent five week sleep study. What is in-Home Polysomnography? The most comprehensive form of sleep study currently available requires going to a sleep-lab. However, for many the sleeping environment is unnatural and equipment uncomfortable. A popular alternative is the ‘Home Sleep Apnea Test' (HSAT), which though convenient only measures breathing and respiratory functions, not sleep quality. Enter the ‘Cerebra Sleep System‘ – an in-home, self applied polysomnogram (PSG) that provides the quality diagnostics of an in-lab study with the convenience of Home Sleep Apnea Testing. For those of you who like the nitty gritty, Cerebra Sleep System uses the patented algorithm Odds Ratio Product (ORP) that micro analyses the Electroencephalogram (EEG) signal providing a continuous measure of sleep depth, moving beyond conventional scoring methods to dig deeper into brain activity. The Cerebra Sleep System can measure brain waves (EEG), eye movement (EOG), respiratory data, leg and body movements, pulse oximetry, and heart rate (ECG). Matt Phillips Sleep Study using ‘Cerebra Sleep System' My personal five week sleep study included: Electroencephalography (EEG/brain waves). Electrooculography (EOG/eye movements). Electromyography (EMG/electrical activity of chin muscle). Daily reaction time tests to track performance. Questionnaires on perceived sleep quality, disturbances during the night. Tracking of daily exercise & use of electronics before bedtime. In this podcast episode, topics discussed included: What are the benefits but also limitations of common consumer wearables like Fitbit and Oura ring? How does the Cerebra In-Home Polysomnogram Sleep System differ from the above? How useful is the data regarding the different stages of sleep, e.g. REM, N-REM, Deep Sleep, etc.? How did Matt Phillips find sleeping with the Cerebra headset on? How useful was it being held accountable each day by filling in questionnaires? What was Matt's Sleep Study expecting to find by removing caffeine consumption after week one? A look at the results from Matt's five week Sleep Study including: - General Insights (sleep efficiency, sleep latency, reported sleep quality, and more) - Actual sleep time per night - Amount of waking up after going to sleep - Effect of removing caffeine: evening sleepiness, reaction time, attention lapses Take home messages from the study & Sleep Awareness Month Useful Links Cerebra Health Website Dr Amy Bender Website Dr Amy M Bender on Twitter: @sleep4sport About This Week's Guest Dr. Amy Bender is Director of Clinical Sleep Science at Cerebra, a digital health company in Canada focused on improving access to advanced digital sleep analysis and diagnostic sleep technology. She is a highly respected researcher with written publications, interviews for stories in Oprah Magazine and public speaking appearances including Ted Med talk. Dr Bender has worked with the National Hockey League, Canadian national team athletes & Olympic athletes, and is no stranger to sport herself with pastimes including mountaineering and Ironman Triathlon. A huge thanks to all of our special guests during 'Sleep Awareness Month' on the Sports Therapy Association Podcast: Jesse Cook, Clinical Psychology PhD Student and Sleep Researcher Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics Dr Jonathan Charest, Director of Athlete Sleep Service at Centre For Sleep & Human Performance Dr Amy M. Bender, Director of Clinical Sleep Science at Cerebra Please Support Our Podcast! If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes. Questions? Email: matt@thesta.co.uk
Our new episodes continue, in association with the 'Sleep Awareness Month' of the Sports Thera[y Association, streamed live at 8pm (GMT +1) every Tuesday in April, to both the STA YouTube Channel and also the Runchatlive Facebook Page, In this episode, I am joined by special guest Dr Jonathan Charest, Director of Athlete Sleep Services at The Centre for Sleep & Human Performance, in Calgary, Canada. Dr Charest, a published scientific author in the field of sleep research, discusses the impact sleep quality/quantity can have on athletic performance, cognition, health, and mental well-being. He also talks about the role of sleep in reducing risk of injury, and how by delivering education, screening tools, and research-based strategies we can help establish healthy sleep for athletes throughout their career. Topics discussed include: Has there been an increase in our understanding of the relationship between sleep and athletic performance over the last few years? Do athletes sleep worse than non athletic population? Does going to bed earlier the night before early morning training help? How relevant are Circadian Rhythms and Chronotypes when it comes to working with athletes? Are potential future elite athletes slipping through the net because of insufficient sleep? Do elite athletes for different sports tend to be of the same chronotype? What are some ways we can help athletes who are suffering from inadequate sleep? How useful are sleep trackers and wearables to athletes? How much of a factor is the type of sport when it comes to sleep inadequacy? Can athletes 'bank' sleep hourse and if so how long do saved hours last? What strategies can we give to athletes to help them improve their sleep? Useful Links Centre for Sleep and Human Performance website Centre for Sleep and Human Performance on Facebook Dr Jonathan Charest on Twitter: @jocharest1 About This Week's Guest Dr. Jonathan Charest is the director of Athlete Sleep Services and a behavioral sleep medicine specialist at the Centre for Sleep & Human Performance as well as a postdoctoral fellow at the University of Calgary. A published scientific author in the field of sleep research, Dr Charest Focuses on how to optimize sleep, training and travel schedule for athletes, occasional athletes, and student-athletes, and possesses expertise in behavioral sleep medicine (CBT-I), circadian rhythms disorders as well as the specific reality of the athletic population. As an ex-athlete, he believes in the importance of sleep, recovery and regeneration in the performance environment. A huge thanks to Dr Jonathan Charest for giving up his time to join us! JOIN US FOR MORE EPISODES! Because SLEEP is such a massively important topic, this month's 'Sleep Awareness' series is being recorded LIVE on not just the STA YouTube Channel but also Runchatlive Facebook Page! APRIL 5th - 'Sleep: The Silent Epidemic' with Jesse Cook, Clinical Psychology PhD Student and Sleep Researcher - recording available on all popular podcast apps! APRIL 12th - 'Sleep Trackers' with Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics - recording available on all popular podcast apps! APRIL 19th - 'Sleep: Injury & Performance' with Dr Jonathan Charest, Director of Athlete Sleep Service at Centre For Sleep & Human Performance APRIL 26th - 'In-Home Polysomnogram' with Dr Amy M. Bender, Director of Clinical Sleep Science at Cerebra, including results of my 30 night Sleep study! Amy was my guest in August 2021 in Ep63 ‘How Sleep Affects Sports And Fitness'. Feel free to join us LIVE on Tuesdays throughout April at 8pm (GMT+1)! What is the Sports Therapy Association Podcast? For those of you are unaware, in May 2020 I created the Sports Therapy Association Podcast, a weekly podcast with the mission of Putting the Evidence Back into Sports Therapy and Sports Massage Therapy. It gets streamed LIVE every Tuesday at 8pm (UK time) on the Sports Therapy Association YouTube Channel and is then uploaded to all popular podcast apps including Spotify. Though it's not specifically about running related injury & performance, many of the topics covered will be useful to YOU, the listeners of Runchatlive Podcast, as we're essentially talking about issues that affect pain & performance. As is the case for Runchatlive, our listeners include health care professionals across the spectrum as well as active people of all levels looking for evidence informed strategies to stay fit and healthy! Please Support Our Podcasts! If you appreciate what we do on Runchatlive Podcast and the Sports Therapy Association Podcast, please take a couple of minutes to leave us a rating & review. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes.
Part 3 of our 'SLEEP AWARENESS MONTH' on the Sports Therapy Association Podcast brings you 'Sleep: Injury & Performance' with special guest Dr Jonathan Charest, Director of Athlete Sleep Services at The Centre for Sleep & Human Performance, in Calgary, Canada. Dr Charest, a published scientific author in the field of sleep research, discusses the impact sleep quality/quantity can have on athletic performance, cognition, health, and mental well-being. He also talks about the role of sleep in reducing risk of injury, and how by delivering education, screening tools, and research-based strategies we can help establish healthy sleep for athletes throughout their career. Topics discussed include: Has there been an increase in our understanding of the relationship between sleep and athletic performance over the last few years? Do athletes sleep worse than non athletic population? Does going to bed earlier the night before early morning training help? How relevant are Circadian Rhythms and Chronotypes when it comes to working with athletes? Are potential future elite athletes slipping through the net because of insufficient sleep? Do elite athletes for different sports tend to be of the same chronotype? What are some ways we can help athletes who are suffering from inadequate sleep? How useful are sleep trackers and wearables to athletes? How much of a factor is the type of sport when it comes to sleep inadequacy? Can athletes 'bank' sleep hourse and if so how long do saved hours last? What strategies can we give to athletes to help them improve their sleep? Useful Links Centre for Sleep and Human Performance website Centre for Sleep and Human Performance on Facebook Dr Jonathan Charest on Twitter: @jocharest1 About This Week's Guest Dr. Jonathan Charest is the director of Athlete Sleep Services and a behavioral sleep medicine specialist at the Centre for Sleep & Human Performance as well as a postdoctoral fellow at the University of Calgary. A published scientific author in the field of sleep research, Dr Charest Focuses on how to optimize sleep, training and travel schedule for athletes, occasional athletes, and student-athletes, and possesses expertise in behavioral sleep medicine (CBT-I), circadian rhythms disorders as well as the specific reality of the athletic population. As an ex-athlete, he believes in the importance of sleep, recovery and regeneration in the performance environment. A huge thanks to Dr Jonathan Charest for giving up his time to join us! JOIN US FOR MORE EPISODES! Because SLEEP is such a massively important topic, this month's 'Sleep Awareness' series is being recorded LIVE on not just the STA YouTube Channel but also Runchatlive Facebook Page! APRIL 5th - 'Sleep: The Silent Epidemic' with Jesse Cook, Clinical Psychology PhD Student and Sleep Researcher - recording available on all popular podcast apps! APRIL 12th - 'Sleep Trackers' with Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics - recording available on all popular podcast apps! APRIL 19th - 'Sleep: Injury & Performance' with Dr Jonathan Charest, Director of Athlete Sleep Service at Centre For Sleep & Human Performance APRIL 26th - 'In-Home Polysomnogram' with Dr Amy M. Bender, Director of Clinical Sleep Science at Cerebra, including results of my 30 night Sleep study! Amy was my guest in August 2021 in Ep63 ‘How Sleep Affects Sports And Fitness'. Feel free to join us LIVE on Tuesdays throughout April at 8pm (GMT+1)! Please Support Our Podcast! If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes. Questions? Email: matt@thesta.co.uk
After 18 months we're BACK! The response for last week's 'Sleep: The Silent Epidemic' episode has been fantastic - so very glad it has proved popular amongst the Runchatlive Community. We will continue to stream all episodes of the 'Sleep Awareness Month' LIVE to not just the STA YouTube Channel but also the Runchatlive Facebook Page so if you'd like to watch them live be sure to head to one of these sites at 8pm (GMT +1) every Tuesday in April. In Part 2 of this month's 'SLEEP AWARENESS MONTH' on the Sports Therapy Association Podcast, we talk about 'Sleep Trackables' with special guest Dr Olivia Walch, CEO of Arcascope, a company that develops science-backed apps to help people fix their sleep and circadian rhythms. With an estimated one in three people in the UK reporting regular sleep complaints, it is not surprising that sleep trackers have become enormously popular over the last few years. On waking up, our faithful Fitbit, Oura Ring or Withings Sleep Analyzer (to name just three) will inform you of the quantity & quality of your night's sleep, but just how accurate are they? Can the information these consumer sleep wearables provide be put to good use, or are they just another modern day gadget causing dependency and anxiety? Special guest Dr Olivia Walch takes us through such questions to see how marketing claims hold up under the scrutiny of science, and discusses what role they can play in improving sleep health. Topics discussed include: What is the difference between sleep trackers and sleep wearables? How long have sleep trackers/wearables been used to assess sleep quanitity/quality? How has the technology in sleep wearables changed over time? How do scoring algorithms work? How accurate are popular sleep wearables from Garmin, Fitbit, Oura Ring, etc? Can popular consumer sleep wearables measure stages of sleep? What is the relationship like between sleep researchers and consumer brands for wearables? If we see clients/patients are wearing sleep trackers, what sort of conversations should we be having with them? Can sleep trackers cause 'orthosomnia' - the obsession for 'perfect' sleep? Using sleep wearables to measure sleep consistency. Controlling light exposure: one of the easiest & most accessible ways to improve sleep quality/quanity Useful Links Dr Olivia Walch website: oliviawalch.com Arcascope website Arcascope on Instagram: @arca.scope Arcascope on Facebook 12 Tips on Getting Healthy Sleep (National Heart, Lung and Blood Institute) About This Week's Guest Dr Olivia Walch has been studying the mathematics of sleep for the last ten years, getting her Ph.D in Applied Mathematics from the University of Michigan in 2016. She is the CEO of Arcascope, a company dedicated to making science-backed apps to help people fix their sleep and circadian rhythms. Olivia is also co-editor of Political Geometry, a volume on the mathematics of gerrymandering, with Moon Duchin. A huge thanks to Dr Olivia Walch for giving up her time to join us! What is the Sports Therapy Association Podcast? For those of you are unaware, in May 2020 I created the Sports Therapy Association Podcast, a weekly podcast with the mission of Putting the Evidence Back into Sports Therapy and Sports Massage Therapy. It gets streamed LIVE every Tuesday at 8pm (UK time) on the Sports Therapy Association YouTube Channel and is then uploaded to all popular podcast apps including Spotify. Though it's not specifically about running related injury & performance, many of the topics covered will be useful to YOU, the listeners of Runchatlive Podcast, as we're essentially talking about issues that affect pain & performance. As is the case for Runchatlive, our listeners include health care professionals across the spectrum as well as active people of all levels looking for evidence informed strategies to stay fit and healthy! This April 2022, we have a 'SLEEP AWARENESS MONTH', and because SLEEP is such a massively important topic, each weekly episode is being recorded live on not just the STA YouTube Channel but also the Runchatlive Facebook Page AND being uploaded to the Runchatlive Podcast feed for YOUR listening pleasure. The four episodes are: 'Sleep: The Silent Epidemic' - April 5th with Jesse Cook, Clinical Psychology PhD Student and Sleep Researcher 'Sleep Trackers' - April 12th with Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics. 'Sleep: Injury & Performance' - April 19th with Dr Jonathan Charest, Director of Athlete Sleep Service at Centre For Sleep & Human Performance 'In-Home Polysomnogram' - April 26th with Dr Amy M. Bender, Director of Clinical Sleep Science at Cerebra, including results of my 30 night Sleep study! Amy was my guest in August 2021 in Ep63 ‘How Sleep Affects Sports And Fitness'. Feel free to join us LIVE on Tuesdays throughout April at 8pm (GMT+1)!
'SLEEP AWARENESS MONTH' on the Sports Therapy Association Podcast continues with Part 2: 'Sleep Trackables' with special guest Dr Olivia Walch, CEO of Arcascope, a company that develops science-backed apps to help people fix their sleep and circadian rhythms. With an estimated one in three people in the UK reporting regular sleep complaints, it is not surprising that sleep trackers have become enormously popular over the last few years. On waking up, our faithful Fitbit, Oura Ring or Withings Sleep Analyzer (to name just three) will inform you of the quantity & quality of your night's sleep, but just how accurate are they? Can the information these consumer sleep wearables provide be put to good use, or are they just another modern day gadget causing dependency and anxiety? Special guest Dr Olivia Walch takes us through such questions to see how marketing claims hold up under the scrutiny of science, and discusses what role they can play in improving sleep health. Topics discussed include: What is the difference between sleep trackers and sleep wearables? How long have sleep trackers/wearables been used to assess sleep quanitity/quality? How has the technology in sleep wearables changed over time? How do scoring algorithms work? How accurate are popular sleep wearables from Garmin, Fitbit, Oura Ring, etc? Can popular consumer sleep wearables measure stages of sleep? What is the relationship like between sleep researchers and consumer brands for wearables? If we see clients/patients are wearing sleep trackers, what sort of conversations should we be having with them? Can sleep trackers cause 'orthosomnia' - the obsession for 'perfect' sleep? Using sleep wearables to measure sleep consistency. Controlling light exposure: one of the easiest & most accessible ways to improve sleep quality/quanity Useful Links Dr Olivia Walch website: oliviawalch.com Arcascope website Arcascope on Instagram: @arca.scope Arcascope on Facebook 12 Tips on Getting Healthy Sleep (National Heart, Lung and Blood Institute) About This Week's Guest Dr Olivia Walch has been studying the mathematics of sleep for the last ten years, getting her Ph.D in Applied Mathematics from the University of Michigan in 2016. She is the CEO of Arcascope, a company dedicated to making science-backed apps to help people fix their sleep and circadian rhythms. Olivia is also co-editor of Political Geometry, a volume on the mathematics of gerrymandering, with Moon Duchin. A huge thanks to Dr Olivia Walch for giving up her time to join us! JOIN US FOR MORE EPISODES! Because SLEEP is such a massively important topic, this month's 'Sleep Awareness' series is being recorded LIVE on not just the STA YouTube Channel but also Runchatlive Facebook Page! APRIL 5th - 'Sleep: The Silent Epidemic' with Jesse Cook, Clinical Psychology PhD Student and Sleep Researcher - recording available on all popular podcast apps! APRIL 12th - 'Sleep Trackers' with Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics - recording available on all popular podcast apps! APRIL 19th - 'Sleep: Injury & Performance' with Dr Jonathan Charest, Director of Athlete Sleep Service at Centre For Sleep & Human Performance APRIL 26th - 'In-Home Polysomnogram' with Dr Amy M. Bender, Director of Clinical Sleep Science at Cerebra, including results of my 30 night Sleep study! Amy was my guest in August 2021 in Ep63 ‘How Sleep Affects Sports And Fitness'. Feel free to join us LIVE on Tuesdays throughout April at 8pm (GMT+1)! Please Support Our Podcast! If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes. Questions? Email: matt@thesta.co.uk
It's been 18 months but we're BACK! Kind of... For those of you are unaware, in May 2020 I created the Sports Therapy Association Podcast, a weekly podcast with the mission of Putting the Evidence Back into Sports Therapy and Sports Massage Therapy. It gets streamed LIVE every Tuesday at 8pm (UK time) on the Sports Therapy Association YouTube Channel and is then uploaded to all popular podcast apps including Spotify. Though it's not specifically about running related injury & performance, many of the topics covered will be useful to YOU, the listeners of Runchatlive Podcast, as we're essentially talking about issues that affect pain & performance. As is the case for Runchatlive, our listeners include health care professionals across the spectrum as well as active people of all levels looking for evidence informed strategies to stay fit and healthy! This April 2022, we have a 'SLEEP AWARENESS MONTH', and because SLEEP is such a massively important topic, each weekly episode is being recorded live on not just the STA YouTube Channel but also the Runchatlive Facebook Page AND being uploaded to the Runchatlive Podcast feed for YOUR listening pleasure. The four episodes are: 'Sleep: The Silent Epidemic' - April 5th with Jesse Cook, Clinical Psychology PhD Student and Sleep Researcher 'Sleep Trackers' - April 12th with Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics. 'Sleep: Injury & Performance' - April 19th with Dr Jonathan Charest, Director of Athlete Sleep Service at Centre For Sleep & Human Performance 'In-Home Polysomnogram' - April 26th with Dr Amy M. Bender, Director of Clinical Sleep Science at Cerebra, including results of my 30 night Sleep study! Amy was my guest in August 2021 in Ep63 ‘How Sleep Affects Sports And Fitness'. Feel free to join us LIVE on Tuesdays throughout April at 8pm (GMT+1)! About This Week's Guest Jesse Cook is a 5th year Clinical Psychology PhD student at the University of Wisconsin-Madison. His primary research program focuses on advancing the classification, assessment, and treatment of unexplained excessive daytime sleepiness. Jesse also has unique expertise in the capabilities & shortcomings of commercially available sleep tracking technology. He has a longstanding affiliation with the Sleep Research Society and previously served as the Sleep Research Society Trainee Member At-Large, while currently assisting efforts on the Communications Committee. In this episode, Jesse introduces the many areas of sleep that will surface over the coming month and discusses why sleep is currenty being labelled 'The Silent Epidemic.' We are also delighted to be joined (40 minutes in) by next week's guest Dr Olivia Walch, CEO of Arcascope. Topics discussed include: 33% of our day, month, year & life spent lying down & doing nothing? Why does sleep even exist? How much of the population is getting the recommended 7-9 hours a night sleep? What are the dangers of sleep deprivation to individuals and society as a whole? How do we start educating society & patients/clients as to the fundamental importance of sleep? Understanding Circadian Rhythms and Chronotypes Sleep Stages: NREM (deep sleep) and REM Sleep Trackables (a look ahead with next week's guest Dr Olivia Walch) Sleep health advice during menopause Using light appropriately to enhance sleep quality To nap or not to nap What to do if you are lying awake at night unable to sleep How to deal with medication / need to urinate causing you to wake up at night Useful Links Jesse Cook on Twitter: @sleepandsports Jesse Cook & Jeff Mann: @TheSlowWave1 Recommended YouTube Video: Welcome to the Slow Wave Dr Olivia Walch website: oliviawalch.com 12 Tips on Getting Healthy Sleep (National Heart, Lung and Blood Institute) A huge thanks to Jesse Cook and Dr Olivia Walch for giving up their time to join us! NEXT WEEK! Our Sleep Awareness Month continues! Join us Tuesday April 12th for ‘Sleep Trackers' with Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics. JOIN via the STA YouTube Channel OR the Runchatlive Facebook Page
It's a new dawn... it's a new day... it's a new life for me... and I'm feeeeling... good. Welcome to 'SLEEP AWARENESS MONTH' on the Sports Therapy Association Videocast & Podcast! Because SLEEP is such a massively important topic, this month's episodes are being recorded LIVE on not just the STA YouTube Channel but also Runchatlive Facebook Page! APRIL 5th - 'Sleep: The Silent Epidemic' with Jesse Cook, Clinical Psychology PhD Student and Sleep Researcher APRIL 12th - 'Sleep Trackers' with Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics. APRIL 19th - 'Sleep: Injury & Performance' with Dr Jonathan Charest, Director of Athlete Sleep Service at Centre For Sleep & Human Performance APRIL 26th - 'In-Home Polysomnogram' with Dr Amy M. Bender, Director of Clinical Sleep Science at Cerebra, including results of my 30 night Sleep study! Amy was my guest in August 2021 in Ep63 ‘How Sleep Affects Sports And Fitness'. Feel free to join us LIVE on Tuesdays throughout April at 8pm (GMT+1)! About This Week's Guest Jesse Cook is a 5th year Clinical Psychology PhD student at the University of Wisconsin-Madison. His primary research program focuses on advancing the classification, assessment, and treatment of unexplained excessive daytime sleepiness. Jesse also has unique expertise in the capabilities & shortcomings of commercially available sleep tracking technology. He has a longstanding affiliation with the Sleep Research Society and previously served as the Sleep Research Society Trainee Member At-Large, while currently assisting efforts on the Communications Committee. In Ep.95 of the Sports Therapy Association Podcast, Jesse introduces the many areas of sleep that will surface over the coming month and discusses why sleep is currenty being labelled 'The Silent Epidemic.' We are also delighted to be joined (40 minutes in) by next week's guest Dr Olivia Walch, CEO of Arcascope. Topics discussed include: 33% of our day, month, year & life spent lying down & doing nothing? Why does sleep even exist? How much of the population is getting the recommended 7-9 hours a night sleep? What are the dangers of sleep deprivation to individuals and society as a whole? How do we start educating society & patients/clients as to the fundamental importance of sleep? Understanding Circadian Rhythms and Chronotypes Sleep Stages: NREM (deep sleep) and REM Sleep Trackables (a look ahead with next week's guest Dr Olivia Walch) Sleep health advice during menopause Using light appropriately to enhance sleep quality To nap or not to nap What to do if you are lying awake at night unable to sleep How to deal with medication / need to urinate causing you to wake up at night Useful Links Jesse Cook on Twitter: @sleepandsports Jesse Cook & Jeff Mann: @TheSlowWave1 Recommended YouTube Video: Welcome to the Slow Wave Dr Olivia Walch website: oliviawalch.com 12 Tips on Getting Healthy Sleep (National Heart, Lung and Blood Institute) A huge thanks to Jesse Cook and Dr Olivia Walch for giving up their time to join us! NEXT WEEK! Our Sleep Awareness Month continues! Join us Tuesday April 12th for ‘Sleep Trackers' with Dr Olivia Walch, CEO of Arcascope, PhD Applied Mathematics. Make sure you subscribe to the Sports Therapy Association on YouTube and hit that bell icon to receive notifications! Please Support Our Podcast! If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes. Questions? Email: matt@thesta.co.uk
Do you get enough sleep? Do struggle with sleep quality or quantity? Are you unconvinced by regular, non-scientist people telling you how important getting enough sleep is for your overall health and your training/running performance? Real-life sleep scientist Dr. Amy Bender (@sleep4sport) joins the show to teach us all about sleep, specifically in the context of athletic performance! The different stages of sleep How much sleep do you need as a runner? Sleep quantity: do naps count? "Banking" sleep Sleep quality Early birds vs Night Owls & training schedule optimization Sleep disorders versus a "normal bad night of sleep" Treatment for insomnia Optimizing our nighttime routine for good sleep quality Meditation or mindfulness for sleep And more! Dr. Amy Bender is the Director Clinical Sleep Science at Cerebra, a digital health company focused on improving access to advanced digital sleep analysis and diagnostic sleep technology. An award-winning sleep scientist, Amy Bender is bursting with evidence-based insights that will play an integral role in creating your new sleep strategy. After spending over 15 years studying sleep through many avenues including work as a sleep technician, clinical research, written publications, interviews for stories in Oprah Magazine and public speaking appearances including her Ted Med talk, Dr. Bender has an intimate relationship with the science. Her ability to translate science to the field is evident through her successful work with NHL, Canadian national team athletes, and Olympic athletes.
Episode 22! We discuss Amy's wealth of sleep research experience, her exciting work with the sleep company Cerebra plus a lot more!Amy discusses the side effects of sleeping less than 7 hours, what effect sleep has on mental health, and her 4 best strategies to sleep better to meet the recommended 7 hours a night!For more expert health information like this like, share, and subscribe!DISCLAIMER: The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advicehttps://lnkd.in/gKWWGQVe #nutrition #help #experience #buildingTimestamps: (Post-production)-Intro - Amy's work at Cerebra and background in Academia -2:32 When should we use a sleep study to measure our sleep? --3:55 Amy's work at Cerebra - e,g for sleep apnea, -8:25 Sleep technology similar to Cerebra effects for people with trouble sleeping -11:35 Does insomnia exist on a spectrum? -13:23 What percentage of adults do not meet the minimum 7 hours of sleep?-15:24 What connection is there between mental health and sleep? -17:38 The importance of sleep for health and the harmful effects does insufficient sleep? -19:41 ***Sleep strategies for the athlete, active, and anyone to sleep better***-26:03 Amy's recommendations for coffee!-33:28 The most common beliefs which hinder our sleep? -36:41 White noise, does it help our sleep? -37:28 Amy's link#sleep #sleepmore #sleepbetter #sleepresearch #sleepscience #sleepexpert #sleeping #mentalhealth #insomnia #sleepapnea #research #science #sleeppodcast #performbetter #sleep4sport #sleepsport #sportsscience
What should I do if I wake up in the middle on the night? How can I fall back to sleep faster? Find out the answer to these and other questions from Dr. Amy Bender, Director of Sleep Science at Cerebra.
How did you sleep last night? Today the Director of Clinical Sleep Science at Cerebra, Dr. Amy Bender, joins me to discuss how to get a quality sleep - especially for athletes. She's also an Adjunct Assistant Professor of Kinesiology at University of Calgary, has helped develop the only validated sleep screening tool for athletes, a former basketball collegiate player and triathlete so I'm sure we're going to have a lot of fun. We start talking about the two famous football players who sleep a lot including the man who is now one of my hometown's most iconic figures and Dr. Amy tells me why quality of sleep is more important than the duration for athletes. I also ask her about my own sleep problems like when I get really tired but don't feel sleepy at all. If you feel the same, hear out Dr. Amy's insights about the factors that affect difficulty in sleeping and see if you do such things. We also dive down the rabbit hole of caffeine: should you, shouldn't you and does it make sense for sports. She shares with me some study about the effects of caffeine on athletes' sleep and her personal experience in taking it. Lastly, we talk about banking sleep, circadian rhythm, and how useful naps are. If you are someone who needs to improve sleep and learn more about it, just hit the play button to get started! Connect with Dr. Amy on: https://twitter.com/Sleep4Sport https://www.instagram.com/sleep4sport/ https://www.linkedin.com/in/dramymbender/
Should athletes be taking naps? How much sleep should a youth soccer player get a night? What are some tips on getting a good night's sleep when in a hotel at a tournament? Find out with our sleep expert, Dr. Amy Bender, Director of Clinical Sleep Science at Cerebra.
As a soft tissue therapist, when a client comes to you because of pain or poor performance, how much emphasis do you place on their quantity & quality of sleep? How confident would you be in explaining the impact poor sleep can have on pain and performance? In Ep.63 of the Sports Therapy Association Podcast, we are honoured to be joined by Dr. Amy M. Bender, Director of Clinical Sleep Science at Cerebra, a digital health company in Canada focused on improving access to advanced digital sleep analysis and diagnostic sleep technology. Dr Bender is a highly respected researcher with written publications, interviews for stories in Oprah Magazine and public speaking appearances including Ted Med talk. Dr Bender has worked with the National Hockey League, Canadian national team athletes & Olympic athletes, and is no stranger to sport herself with pastimes including mountaineering and Ironman Triathlon. Topics discussed include: How do measure quality of sleep? What's the ideal quantity of sleep? How accurate are wearable devices that measure sleep quantity and sleep quality? Many of us have heard the term Rapid Eye Movement (REM). What is significant about this stage of sleep? What are the other stages of sleep? How long should we be in the Deep Sleep stage? In what ways does exercise improve sleep? Why is sleep important for recovery and performance? How can lack of sleep reduce concentration and cognitive ability? What can people do to improve quality of sleep? How does a person's chronotype affect their sleep patterns? What are the symptoms of a sleep disorder? What should we do if we suspect we or one of our clients has a sleep disorder? Websites / Social Media Athlete's Screening Questionnaire: CentreForSleep. @sleep4sport Instagram @sleep4sport Twitter Enjoyed the episode? Please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes. All episodes are streamed live to our YouTube channel and remember all soft tissue therapists (non members included) are welcome to join us for the LIVE recording on Tuesdays at 8pm (UK time) on the Sports Therapy Association Facebook Page Questions? Email: matt@thesta.co.uk
Dr. Amy is the Director of Clinical Sleep Science at Cerebra in Calgary Canada. Sbe has a PhD and Masters of Science in Experimental Psychology from Washington State University, specializing in Sleep EEG. She is a former athlete herself, notably a hall of fame basketballer, keen mountaineer and has completed in 2009, completed an ironman. Dr. Amy's interest in sleep crosses over both health and performance and she is the go to Sleep Science consultant for many elite-level teams including Team Canada who are about to head off to the Olympic Games in Tokyo. In this episode Dr Amy breaks why we sleep, how our body regulates it, what the stages of sleep are, and answers a few age old myths with a big dose of science.
To learn more about Dr Bender's research check out these links:LinkedIn: linkedin.com/in/dramymbenderTwitter: sleep4sportIG: @sleep4sportHappy Podcast Friday welcome to episode 128: Getting our latest sleep research with Dr. Amy Bender. I am so excited about this topic today because the topic of sleep surfaces almost daily within my membership, client call or regular conversation. I was talking to my aunt the other day and she brought up the interesting fact that there is stigmas around sleep… by the raise of hands how many of you have given someone a hard time for going to bed early OR on the flip side been given a hard time because you were ready to cash it in for the night? Let's just say I come from a family of “not even close to night owls” and going to bed early has always been my thing. Friends in college got used to me just disappearing at the end of the night because it was always easier to just ask for forgiveness in the morning vs asking for permission at night. I knew if I started to tell people that I was heading to bed there would be kick back like one more show or one more drink… so it was just easier to sneak off! Ha. The Peer pressure is real… you get comments like “You're going to bed this early? The night is still young”. “Naps are for babies and sissies”. There are many of us who even feel a lot of pride for the amount of sleep we don't require.. or do we?Many people don't get the recommended amount of sleep whether it is by choice, necessity, or the inability to sleep. Some of them feel just fine and don't believe inadequate or poor sleep affects them while others know they need more sleep but just can't get it. In either case the lack of quality sleep is taking a big toll on their health. Depression, anxiety, and weight problems are just a few of the many areas that can be affected.Today, we pulled in Dr. Amy Bender, MS PhD who brings fifteen years of experience in the sleep field with both clinical and research laboratory experience to her job as Director of Clinical Sleep Science at Cerebra, a digital sleep analysis company. Dr Bender is an award-winning sleep researcher who has been featured in interviews in both Oprah and Parade magazines. As a consultant, she helps executives, professionals, Olympic athletes and everyday people optimize their sleep and I am thrilled that she is willing to share some of those insights with my Direction Not Perfection community. Before we get started with the interview, I thought it would be beneficial to hear some bullet points of the content provided today. There is so much goodness in this interview today that you might feel a little overwhelmed trying to take it all in… so here are my suggestions. If you are truly seeking as much information as you can possibly gather about sleep, I recommend just listening through and allowing yourself to just take in the interview. Then I would recommend coming back to the interview with pen and paper and writing down the areas that seem to fit your life for your needs. Again, I'll do some summarizing for you and this could be a good outline for the start of your notes! Here we go:Highlights of Dr Bender's talk:-Sleep deprivation is directly related to increased calorie consumption.-Both too much and too little sleep can increase depression and anxiety.-Duration, quality, and timing are 3 factors that affect optimal sleep.- Social jetlag is a term used to describe the sleep issues caused when there is a big difference in when people go to bed during the workweek versus the weekend. -Waking up at a consistent time is important. If you get a poor night's sleep it is better to get up at regular time and add in a nap than to sleep in. - Wake up during the night routine. Don't stay in your bed for more than 20 minutes or so if you are awake. -Use a 4, 7, 8 breathing technique to help relax.-use the cognitive shuffle technique. Think of a word such as bedtime. Think of all the objects that begin with B. When done do words that start with e then d, etc. It takes your mind off of being awake and occupies it gently.-Take a bath or shower-Read a book (non-digital) -Rule of 3 for insomnia. If it takes longer than 30 minutes to fall asleep, if you wake up 3 or more times a night, if it happens 3 days a week, for more than 3 weeks, it is time to get help from a sleep professional. - Light exposure for at least 20 minutes, especially in the morning, is important to set your circadian rhythm. Outside light, even through clouds, is much brighter than indoor light. -Have a good pre-sleep routine. Put away electronics, add in relaxing activities.-Exercise during the day helps with mood disturbances and improves sleep quality. -Don't be ashamed to schedule a nap-Watch caffeine intake-Don't drink alcohol late in the evening. Can you see why this might be important to outline?Direction Not Perfection Resources:www.healthaccountabilitycoach.comwww.facebook.com/houselifestylesIG: @houselifestyles
Mastering Sleep for Better Recovery The one thing the masters athlete needs to do to speed up recovery is sleep, which is the one thing most of us just cannot do well anymore. Listen in as Dr Bender shares the tools you need to master your sleep. Amy Bender, MS, PhD Director Clinical Sleep Science at Cerebra, a digital health company focused on improving access to advanced digital sleep analysis and diagnostic sleep technology. Award winning sleep scientist Dr. Amy Bender is our source of evidence based insights that will play an integral role in creating your new sleep strategy. After spending over 15 years studying sleep through many avenues including work as a sleep technician, clinical research, written publications, interviews for stories in Oprah Magazine and public speaking appearances including her Ted Med talk, Dr. Bender has an intimate relationship with the science. Her ability to translate the science to the field is evident through her successful work with NHL, Canadian national team athletes and Olympic athletes. How much sleep? Everyone is different, but 7 hours seems to be the sweetspot for most. What is quality sleep? Falling asleep in less than 30 minutesWaking up no more than 1 time per night for 20 minutes or lessSleeping 85% or more of your time in bed. Does Sleep Timing Matter? Yes, although people are different. There is no one-size-fits-all formula for when you need to go to sleep. Sleep Supplements? melatonin (0.5mg is a dose similar to what your body makes…more is too much) — good for sleep time shifting. Get a reliable brand to get accurate dosing.magnesium — can help, especially if you don’t get enough in your diettart cherry juice — 1 oz taken an hour before bedtime (also suggested to take in morning)prescription sleep meds are powerful….best if only taken for a short time Sleep Skills? 4-7-8 breathing — breathe in for 4 seconds, hold for 7 seconds, breathe out for 8 seconds. repeat 4 timescognitive shuffle – start with a word “bed-time”. start with the first letter “b” and think of as many objects as possible that start with “b”…ball, bat, bear, button, bed, etc., then move to “e”, and continue until you fall asleep.if nothing is working, get out of bedroom, and go do a relaxing activity such as reading in low light until you feel sleepy before returning to bed.20-minute naps to catchup on lost sleep can help taken in the 1-4pm to not be too close to normal sleep time. Set alarm for 30 minutes…try to wake up before alarm.have a sleep routine….get ready for sleep What’s a Sleep Routine? Set a one-hour time before bed to start winding down each nightA warm bath or shower can helpStretching, reading, making a to-do list to clear your mind of things you need to remember Sleep Environment? Dark room: keep the sun out of the room and get the lights out of the room when you sleepQuiet: ear plugs can help, white noise machines or fansCool: find a way to keep the room cool at night; if you warm up during sleep, you will wake upNo phone: noises, tempting distraction Learn more from Dr. Amy Bender below as well as find access to links from topics discussed during our conversation. Twitter:
Gordon Stuart is a British charity adventure motorcyclist better known by the name 'The Arctic Rider'. Having successfully ridden solo to the top of Europe in Nordkapp, Gordon has set himself the task to ride into the Arctic Circle in every country possible, all whilst continuing to raise funds for his chosen charities.Gordon has already raised over £13,000 for CEREBRA and TINY LIVES TRUST - 2 charities very close to his heart. He undertakes these amazing adventures around his busy life balancing full time employment and family, proving anyone can do these amazing adventures with the proper planning and forethought.Gordon's Socials:Facebook: @TheArcticRiderWebsite: ArcticRide.blogspot.comYouTube: @TheArcticRiderTwitter: @ArcticRide2014Donate to Gordon's Charities HEREPodcast Sponsors:The Influencer Store - InfluencerStore.co.ukUltimateAddOns - UltimateAddOns.com (use code 'TEAPOTONE10' for 10% off)INNOVV UK - Innovv.co.uk/Tp1Support the show (https://www.patreon.com/TeapotOne)
This week on the podcast I am speaking with Amy Bender @sleep4sport, Director of Clinical Sleep Science at Cerebra.“Cerebra was founded with a single purpose: to help people achieve their best sleep possible by understanding sleep where it happens, in the brain.“Amy has wanted to be a scientist since she was in elementary school and was always asking questions about the world around her. Amy was inspired by her Aunt’s work as a sleep technologist and would often accompany her at the lab, fascinated by the brain wave data being collected. She ended up volunteering in a sleep lab which led to her becoming the lead sleep technologist at a Sleep and Performance Research Centre at Washington State university working on sleep deprivation studies. After acquiring her Masters and PhD in Experimental Psychology, she returned to the same lab to continue her work in Sleep Research.Amy’s research expertise has been featured in Oprah Magazine, Good to Go (book), Parade Magazine, City News, and Global News. She has acted as a consultant to corporate wellness businesses, corporations, Professional & Olympic teams and has consulted other key clients such as Gatorade Performance Partner, Toronto Maple Leafs, Calgary Flames, TB12, Hockey Canada, and Rowing Canada.I have been fascinated by sleep for the last couple of years. After I heard about Amy’s work in the book, Peak, by Marc Bubbs, I immediately reached out to Amy and invited her on the podcast. In this episode we talk about the evolution of sleep, the hormonal fluctuations that illicit sleep, sleep architecture and the physiological function of the different stages of sleep. We discuss the accuracy of wearables and focus on some of the key changes we can make in our life to improve the quality of our sleep, commonly referred to as Sleep Hygiene. And of course we chat about possible sleep strategies for an endurance athlete.There are a ton of great takeaways in the episode and I hope you enjoy the conversation as much as I did. Save 50% off a consultation at Cycling 101 when you use the code VIP50 at checkout.Save 25% at Dynamic Cyclist when you use the promo code MB40 at checkout.Save 10% at Ancestral Supplements when you use the code MB40 at checkout. Visit Rollingdale Cycle
In this episode of the Judgment Call Podcast Blaise Aguera y Arcas and I talk about: What inspired Blaisee to work so close to the ‘bleeding edge’ of innovation and technology for so many yearsIs the missing ‘explainability’ of AI really a problem?Why the complexity of languages (and it’s efficiency) is underrated?The impact of the ‘surveillance economy’ on customer perception – will it stay a ‘cat and mouse game’?Why the protection of our privacy is “required for survival”?How much of an advance will GPT-5 be? Will we become ‘data slaves’ to AI?Is there room for ‘personal opinions’ with AIs? Will AI optimize for ‘survival’? Does humanity even ‘optimize for survival’?Why ‘developed countries’ have such low rates of fertility compared to ‘developing countries’?Is ‘utility’ as a concept really at the core of ‘How the world works’?Should we fear AI overlords? Or should we embrace them?Is ‘Free Will’ a useful illusion? Is empathy a necessary precursor to consciousness?What is the relationship between religion and AI? You may watch this episode on Youtube – The Judgment Call Podcast Episode #48 – Blaise Aguera y Arcas (Artificial Intelligence, Free Will and Consciousness plus Religion). Blaise is a software engineer, software architect, and designer. His TED presentations have been rated some of TED’s ‘most jaw-dropping.’ After working with Microsoft for seven years he now heads Cerebra, a Google Research organization.
In the world of saltwater tank automation and monitoring, we've seen more than a handful of controllers and monitors through the years. From the tried and true Apex and Profilux units to the more experimental Aquatronics and Cerebra, there is certainly a lot we can learn from the history of tank automation. In this episode, Ryan and Randy share their own personal experiences and discuss the exciting advancements that help make our reef tanks smarter, safer, and more reliable. **Streamed Live on YouTube 11/5/2020**
Project Renegade stops by to discuss Order of the Minus, Cerebra, and their creative process. If you would like to become a patron, head here: Patreon Link: https://www.patreon.com/user?u=36059756 to join our team as a Wanderings patron!
Ein verletzter, alarm! alarm! Nou episodi de Katal Game! Desde la trinxera casolana de les nostres llars, us portem el que fa 38. Com ja sabeu, els nostres "anàlisis" són atemporals i comencem a l'atalaia per jutjar a vista de pàjaru que ens ha semblat el Forza Horizon 4, arrel que l'estem gaudint plegats. Hi ha qui encara no ha desencriptat tots els menús! Seguidament passem a desgranar la nostra actualitat particular veient ke paha a la indústria, Gaben amb les seves coses i us podem tranquil·litzar donada la confirmació que els comandaments seguiran utilitzant piles, almenys els d'xbox. Així com qui no vol la cosa, hem pensat que no estaria de més fer una petita guia de com iniciar-se en el món dels videojocs si com a mínim tens un ordinador a casa i no saps per on començar. Potser es queda curta, potser és massa bàsica... no ho sabem però per intentar-ho que no quedi! Una setmana més torna el major rànquing de videojocs mai fet, per nosaltres i amb els nostres gustos particulars evidentment. Aquesta setmana ha tocat als jocs d'esport, que no e-sport, encara que igualment hem fotut el que ens ha sortit d'allà abaix, que no us sorprengui a aquestes alçades. Acabem al fons de tot, amb les merdes. No ho dubteu, també hi ha espai en aquesta secció per posar a caldo a la app d'xbox. Encara a vegades intentem posar llum a la foscor amb alguna merdeta bona. Cuideu-vos i ens veiem a les xarxes! Twitter: @KatalGame Contacte: katalgamepodcast@gmail.com Spotify: https://open.spotify.com/show/0iqyylE13CoPA2YiRWL6PR?si=ROmVttrVSSOmYcQnlc9LVw Itunes: https://podcasts.apple.com/es/podcast/katal-game-podcast/id1488106883 Ivoox: https://www.ivoox.com/podcast-katal-game-podcast_sq_f1738243_1.html Youtube: https://www.youtube.com/channel/UChTze062HaOrkoHUJAIrHzQ Twitch: https://www.twitch.tv/katalgame Cançons d'aquest episodi: Zoo - Faena Babymetal - Gimme chocolate Duki - Hello Cotto Bouncing Souls - Kids and Heroes Seccions d'aquest programa: 1- A vista de pajaru 2- Q paha?! 3- El major ranking sobre videojocs mai fet: Saló de la flama 4- Especial Guia per nous jugadors 5- Les merdes
TechCentral — Mike Stopforth joins TechCentral's Duncan McLeod for a discussion on what the Cerebra founder and former CEO has planned next. Stopforth looks back at the founding of Cerebra - including how he "got lucky" with the explosive growth of social media platforms, which the company helped many South African enterprises navigate. He takes us through Cerebra's growth years, including the merger with Craig Rodney's Emerging Media and the eventual sale to global advertising giant WPP. What lessons did he learn along the way, and what advice would he give to other entrepreneurs and start-up businesses going through an exit? The discussion then pivots to what Stopforth is doing now - consulting to companies on digital transformation. What are companies doing right and wrong when approaching these sort of projects, and is "digital transformation" just meaningless jargon? Don't miss the conversation!
This Week in Machine Learning & Artificial Intelligence (AI) Podcast
Today we’re joined by Blaise Aguera y Arcas, a distinguished scientist at Google. We had the pleasure of catching up with Blaise at NeurIPS last month, where he was invited to speak on “Social Intelligence.” In our conversation, we discuss: Blaise’s role at Google, where he leads the Cerebra team. Their approach to machine learning at the company, and how they differ from the more forward-facing Google Brain team. Blaise gives us a look into his presentation, discussing today’s ML landscape. The gap between AI and ML/DS research, what it means and why it exists. The difference between intelligent systems and what we would deem to be “actual intelligence.” What does optimizing truly mean when training models? Check out the complete show notes for this episode at twimlai.com/talk/340.
New X-Men Annual #1! Reminder that you can read along with and ahead of the show by subscribing to Marvel Unlimited (we don't get paid for you doing that, so it's not an ad, it's just a cool service). You can also use Comixology, or buy the trades from your local comic book shop (the preferred method, if we're being honest). Be sure to check with your local library to see if they have them there! Gary is on Twitter (https://twitter.com/garybuh), and Jeremy is too (https://twitter.com/jggreer). Duckfeed is on Patreon (https://patreon.com/duckfeedtv), which is a great place to support the show. Keep up with the podcast by checking out our Schedule Page (https://daysoffuturecast.com/schedule). Music by Gary, podcast art by our friend Wayne (https://twitter.com/onsideseven)
A little bit more about Mike Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer business commentary for industry publications, on TV and on radio.In 2006, after a short and colourful career in sales (that included peddling welding machines and earth-moving machinery spares), he took the entrepreneurial plunge and started a company called Cerebra. With a specialist focus on digital content and engagement, Cerebra won numerous multinational accounts and grew quickly to become South Africa’s leading social media agency. In his role as CEO of the business, he had the privilege of working with Coca-Cola, Samsung, Toyota, Vodafone, AB InBev, Google, Ford, Huawei, Barclays, and many other remarkable brands. Cerebra was acquired by global advertising giant WPP in 2013.In 2007, Mike co-founded a web start-up called Afrigator.com that was acquired by Naspers just 18 months later. Around the same time, he began hosting a popular networking event called the 27dinners, which went on to catalyse business collaborations and relationships through hundreds of successful events. Listen to Episode #10 of OneMoreQuestion with Mike Stopforth, it’s a window into the impact economy, purpose and values in business and how they’re driving more deliberate, responsible behaviour in organisations.You can find more on Mike, here:WebsiteTwitterLinkedIn How can you help?Our podcast is still new and there are three ways you can help us out.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com
More about Mike Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer business commentary for industry publications, on TV and on radio. In 2006, after a short and colourful career in sales (that included peddling welding machines and earth-moving machinery spares), he took the entrepreneurial plunge and started a company called Cerebra. With a specialist focus on digital content and engagement, Cerebra won numerous multinational accounts and grew quickly to become South Africa’s leading social media agency. In his role as CEO of the business, he had the privilege of working with Coca-Cola, Samsung, Toyota, Vodafone, AB InBev, Google, Ford, Huawei, Barclays, and many other remarkable brands. Cerebra was acquired by global advertising giant WPP in 2013. In 2007, Mike co-founded a web start-up called Afrigator.com that was acquired by Naspers just 18 months later. Around the same time, he began hosting a popular networking event called the 27dinners, which went on to catalyse business collaborations and relationships through hundreds of successful events. You can find more on Mike, here: Website Twitter LinkedIn Show Notes People: Richard Mulholland Jordan Belfort Julius Malema Seth Godin Organisations: Cerebra London School of Economics Marshall Institute Nike Gillette Stratton Oakmont - Jordan Belfort’s company Facebook Uber Amazon Microsoft AirBnB Costco BCorp H&M Apple Places: Scandinavia South Africa Sandton Miscellaneous: Executive MSc Social Business and Entrepreneurship Hybrid Economy Theory Wolf of Wallstreet Bosberaad - South African slang Chuckles The Big Lebowski Black Economic Empowerment/Broad-Based Black Economic Empowerment How can you help? Our podcast is still new and there are three ways you can help us out. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people) Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes. Subscribe iTunes, Spotify, Stitcher Music by: @dcuttermusic / http://www.davidcuttermusic.com
Guillaume Poggiaspalla vous livre tous les éléments d'actualité autour des composants, notamment à l'appui de l'événement annuel : Hot Chips 2019 ! Soutenez Tech Café sur Patreon ! Discutez avec nous sur Telegram ! CPNews Les puces Ice Lake 10nm de chez Intel. Comet Lake, la gamme Intel était trop lisible… Et encore de futurs Atoms... Cascade Lake vs Turing, qui a la plus grosse (puissance) en DP ? Epyc win : AMD roule sur les Xeons et reste Zen. Une surfaces Pro en Pentium II, c’est moins bien… Combien de Raspberry Pi pour faire un serveur ARM ? On peut faire la FinFet avec un SMIC. Les NAND en tiennent des couches : 96 chez Micron et 136 chez Samsung. Le changement c’est maintenant ? Le premier CPU en nanotubes. Hot Chips 31ème édition Intel Lakefield et Foveros. Ayar Lab, les puces hybrides : photoniques / électroniques. Intel Nervana et les futur NNP-I, NVIDIA multi chip, Huawei Da Vinci, Habana Goya. Cerebra : la puce géante à 1200 milliards de transistors. Sous les capots d’Hololens 2. IBM libère son POWER, dévoile ses power plans. Le futur selon TSMC. Faire les calculs sur place : UPMEM et Princeton In Memory Compute. Avec Guillaume Poggiaspalla Présentée par Guillaume Vendé (@guillaumevende)
Welcome to Season 2 of Making SMEs Matter, the top podcast for business owners in SA! Today I chat to Mike Stopforth, the founder of social media powerhouse, Cerebra. Mike shares valuable lessons learned along the way, as well as advice for how business owners can crush social in 2019. Enjoy!
Jack joined ADP in August 2018 as the Senior Vice President of Product Development for DataCloud. As the leader for the ADP DataCloud team Jack is responsible for ADP’s vision and approach to AI. With data across ADP’s population of nearly 30 million employee records in the US ADP has a unique position in the market to deliver unmatched insights to clients. Jack came to ADP from Oracle, where he was Vice President, Products and Data Science for Oracle’s Adaptive Intelligence program. In this role, he oversaw the market, technical and sales strategy for Oracle’s suite of next generation intelligent applications, combining web-data, data science and platform Cloud computing. Prior to Oracle, Jack spent 20 years in both product development and implementation of intelligent information systems, most recently involved in Web-scale search and recommendation systems, data driven applications, and the Semantic Web. He has been on the executive team of 4 startups involved in search, reasoning or meta-data driven applications (Attivio, Siderean, Cerebra, and Reef Software) and he co-founded edapta, which enabled dynamic user interfaces and personalization for mobile and web clients. Berkowitz has delivered solutions with a wide-range of Global 50 clients from Financial Services, Consumer Web, and Healthcare. Early in his career, he was involved with DARPA and FAA sponsored programs for user-experience and intelligent systems, FAA Aviation Security, and the certification of the B777 flight deck. Jack has a master's degree in industrial engineering and operations research from Virginia Tech, and a bachelor's degree in psychology from the College of William and Mary.
In this episode, Justin sits with Annabel Green to discuss her journey in the Oil and Gas Industry to her current role as CTO of Tendeka. Reach out to Annabel Green and learn more about Tendeka. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a mini projector from Tendeka! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month's happy hour will be held at The Cannon. This month's happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of “Asset Uptime” and “Operational Efficiency”. We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN's official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN's official food sponsor. Find out more here. Want to sponsor a Happy Hour? Email our project coordinator, Julie McLelland, by e-mail for more information. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to our Project Coordinator, Julie McLelland by e-mail. OGGN Announcements We are excited to announce we have launched a new podcast! Oil and Gas Legal Risk Podcast hosted by Sarah Stogner. You can listen and subscribe here. Her podcast will showcase stories and tips/advice for everything to do with legal in Oil and Gas. Upcoming Events Produced Water Society Seminar 2019 When: Feb. 6-7, 2019 Where: Houston, TX The Produced Water Society is a collection of oil and gas professionals with the common mission to improve the management and disposition of produced water. Through the discussion of best practices and the presentation of advanced solutions to dynamic obstacles, PWS fosters an environment where water professionals learn from one another in an open setting and where the entire industry thrives as a result. NAPE 2019 When: Feb 11-15, 2019 Where: Houston, TX NAPE is the oil and gas industry's marketplace for the buying, selling and trading of prospects and producing properties. NAPE is unique in that it brings together all industry disciplines; draws in decision-makers; focuses its participation on prospect generators; and hosts companies of all sizes, from small independents to majors. Think 2019 When: Feb. 12-15, 2019 Where: San Francisco, CA Sharpen your skills. Get hands-on experience with the latest technology. Extend your professional network into one of the world's most celebrated communities of technologists and thought leaders. And have some fun while you're at it. Energy Tech Night When: Thursday, Feb. 21, 2019 Where: Houston, TX Startups, Energy & Engineering Corporates and the Investment community all come together to catch up on the latest in energy digital innovation and emerging tech. Each Energy Tech Night offers insights from energy digitalization experts and rapid fire pitches from the cutting edge in startups offering solutions for the energy challenges of today & tomorrow. SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019 from...
In this episode, Justin sits with Howard Wood to discuss his journey in the Oil and Gas Industry to his current role as Co-Founder of Canamera. Reach out to Howard Wood and learn more about Canamera. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a mini projector from Tendeka! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month's happy hour will be held at The Cannon. This month's happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of “Asset Uptime” and “Operational Efficiency”. We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN's official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN's official food sponsor. Find out more here. Want to sponsor a Happy Hour? Email our project coordinator, Julie McLelland, by e-mail for more information. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to our Project Coordinator, Julie McLelland by e-mail. OGGN Announcements We are excited to announce we have launched a new podcast! Oil and Gas Legal Risk Podcast hosted by Sarah Stogner. You can listen and subscribe here. Her podcast will showcase stories and tips/advice for everything to do with legal in Oil and Gas. Upcoming Events Produced Water Society Seminar 2019 When: Feb. 6-7, 2019 Where: Houston, TX The Produced Water Society is a collection of oil and gas professionals with the common mission to improve the management and disposition of produced water. Through the discussion of best practices and the presentation of advanced solutions to dynamic obstacles, PWS fosters an environment where water professionals learn from one another in an open setting and where the entire industry thrives as a result. NAPE 2019 When: Feb 11-15, 2019 Where: Houston, TX NAPE is the oil and gas industry's marketplace for the buying, selling and trading of prospects and producing properties. NAPE is unique in that it brings together all industry disciplines; draws in decision-makers; focuses its participation on prospect generators; and hosts companies of all sizes, from small independents to majors. Think 2019 When: Feb. 12-15, 2019 Where: San Francisco, CA Sharpen your skills. Get hands-on experience with the latest technology. Extend your professional network into one of the world's most celebrated communities of technologists and thought leaders. And have some fun while you're at it. Energy Tech Night When: Thursday, Feb. 21, 2019 Where: Houston, TX Startups, Energy & Engineering Corporates and the Investment community all come together to catch up on the latest in energy digital innovation and emerging tech. Each Energy Tech Night offers insights from energy digitalization experts and rapid fire pitches from the cutting edge in startups offering solutions for the energy challenges of today & tomorrow. SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019...
In this episode, Justin sits with Jim Adams to discuss his journey in the Oil and Gas Industry to his current role as CEO of Eagle Resources. Reach out to Jim Adams and learn more about Eagle Resources. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a mini projector from Tendeka! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month's happy hour will be held at The Cannon. This month's happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of “Asset Uptime” and “Operational Efficiency”. We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN's official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN's official food sponsor. Find out more here. Want to sponsor a Happy Hour? Email our project coordinator, Julie McLelland, by e-mail for more information. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to our Project Coordinator, Julie McLelland by e-mail. OGGN Announcements We are excited to announce we have launched a new podcast! Oil and Gas Legal Risk Podcast hosted by Sarah Stogner. You can listen and subscribe here. Her podcast will showcase stories and tips/advice for everything to do with legal in Oil and Gas. Upcoming Events Produced Water Society Seminar 2019 When: Feb. 6-7, 2019 Where: Houston, TX The Produced Water Society is a collection of oil and gas professionals with the common mission to improve the management and disposition of produced water. Through the discussion of best practices and the presentation of advanced solutions to dynamic obstacles, PWS fosters an environment where water professionals learn from one another in an open setting and where the entire industry thrives as a result. NAPE 2019 When: Feb 11-15, 2019 Where: Houston, TX NAPE is the oil and gas industry's marketplace for the buying, selling and trading of prospects and producing properties. NAPE is unique in that it brings together all industry disciplines; draws in decision-makers; focuses its participation on prospect generators; and hosts companies of all sizes, from small independents to majors. Think 2019 When: Feb. 12-15, 2019 Where: San Francisco, CA Sharpen your skills. Get hands-on experience with the latest technology. Extend your professional network into one of the world's most celebrated communities of technologists and thought leaders. And have some fun while you're at it. Energy Tech Night When: Thursday, Feb. 21, 2019 Where: Houston, TX Startups, Energy & Engineering Corporates and the Investment community all come together to catch up on the latest in energy digital innovation and emerging tech. Each Energy Tech Night offers insights from energy digitalization experts and rapid fire pitches from the cutting edge in startups offering solutions for the energy challenges of today & tomorrow. SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2...
In this episode, Justin sits with Brandon Hilts to discuss his journey in the Oil and Gas Industry to his current role as Drilling Project Manager at Terra Energy Partners LLC. Reach out to Brandon Hilts and learn more about Terra Energy Partners LLC. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a mini projector from Tendeka! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month's happy hour will be held at The Cannon. This month's happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of “Asset Uptime” and “Operational Efficiency”. We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN's official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN's official food sponsor. Find out more here. Want to sponsor a Happy Hour? Email our project coordinator, Julie McLelland, by e-mail for more information. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to our Project Coordinator, Julie McLelland by e-mail. OGGN Announcements We are excited to announce we have launched a new podcast! Oil and Gas Legal Risk Podcast hosted by Sarah Stogner. You can listen and subscribe here. Her podcast will showcase stories and tips/advice for everything to do with legal in Oil and Gas. Upcoming Events Produced Water Society Seminar 2019 When: Feb. 6-7, 2019 Where: Houston, TX The Produced Water Society is a collection of oil and gas professionals with the common mission to improve the management and disposition of produced water. Through the discussion of best practices and the presentation of advanced solutions to dynamic obstacles, PWS fosters an environment where water professionals learn from one another in an open setting and where the entire industry thrives as a result. NAPE 2019 When: Feb 11-15, 2019 Where: Houston, TX NAPE is the oil and gas industry's marketplace for the buying, selling and trading of prospects and producing properties. NAPE is unique in that it brings together all industry disciplines; draws in decision-makers; focuses its participation on prospect generators; and hosts companies of all sizes, from small independents to majors. Think 2019 When: Feb. 12-15, 2019 Where: San Francisco, CA Sharpen your skills. Get hands-on experience with the latest technology. Extend your professional network into one of the world's most celebrated communities of technologists and thought leaders. And have some fun while you're at it. Energy Tech Night When: Thursday, Feb. 21, 2019 Where: Houston, TX Startups, Energy & Engineering Corporates and the Investment community all come together to catch up on the latest in energy digital innovation and emerging tech. Each Energy Tech Night offers insights from energy digitalization experts and rapid fire pitches from the cutting edge in startups offering solutions for the energy challenges of today & tomorrow. SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tou...
In this episode, Justin sits with Annabel Green to discuss her journey in the Oil and Gas Industry to her current role as CTO of Tendeka. Reach out to Annabel Green and learn more about Tendeka. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a mini projector from Tendeka! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month’s happy hour will be held at The Cannon. This month’s happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of “Asset Uptime” and “Operational Efficiency”. We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN’s official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN’s official food sponsor. Find out more here. Want to sponsor a Happy Hour? Email our project coordinator, Julie McLelland, by e-mail for more information. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to our Project Coordinator, Julie McLelland by e-mail. OGGN Announcements We are excited to announce we have launched a new podcast! Oil and Gas Legal Risk Podcast hosted by Sarah Stogner. You can listen and subscribe here. Her podcast will showcase stories and tips/advice for everything to do with legal in Oil and Gas. Upcoming Events Produced Water Society Seminar 2019 When: Feb. 6-7, 2019 Where: Houston, TX The Produced Water Society is a collection of oil and gas professionals with the common mission to improve the management and disposition of produced water. Through the discussion of best practices and the presentation of advanced solutions to dynamic obstacles, PWS fosters an environment where water professionals learn from one another in an open setting and where the entire industry thrives as a result. NAPE 2019 When: Feb 11-15, 2019 Where: Houston, TX NAPE is the oil and gas industry’s marketplace for the buying, selling and trading of prospects and producing properties. NAPE is unique in that it brings together all industry disciplines; draws in decision-makers; focuses its participation on prospect generators; and hosts companies of all sizes, from small independents to majors. Think 2019 When: Feb. 12-15, 2019 Where: San Francisco, CA Sharpen your skills. Get hands-on experience with the latest technology. Extend your professional network into one of the world’s most celebrated communities of technologists and thought leaders. And have some fun while you’re at it. Energy Tech Night When: Thursday, Feb. 21, 2019 Where: Houston, TX Startups, Energy & Engineering Corporates and the Investment community all come together to catch up on the latest in energy digital innovation and emerging tech. Each Energy Tech Night offers insights from energy digitalization experts and rapid fire pitches from the cutting edge in startups offering solutions for the energy challenges of today & tomorrow. SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019 from 5pm to 8pm. Meet and network with 500+ oil & gas professionals from all disciplines and all experience levels while noshing on hors d’oeurves and playing in the TopGolf tournament. Sponsors will be recognized and prizes will be awarded at a special reception following the tournament!
In this episode, Justin sits with Howard Wood to discuss his journey in the Oil and Gas Industry to his current role as Co-Founder of Canamera. Reach out to Howard Wood and learn more about Canamera. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a mini projector from Tendeka! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month’s happy hour will be held at The Cannon. This month’s happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of “Asset Uptime” and “Operational Efficiency”. We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN’s official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN’s official food sponsor. Find out more here. Want to sponsor a Happy Hour? Email our project coordinator, Julie McLelland, by e-mail for more information. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to our Project Coordinator, Julie McLelland by e-mail. OGGN Announcements We are excited to announce we have launched a new podcast! Oil and Gas Legal Risk Podcast hosted by Sarah Stogner. You can listen and subscribe here. Her podcast will showcase stories and tips/advice for everything to do with legal in Oil and Gas. Upcoming Events Produced Water Society Seminar 2019 When: Feb. 6-7, 2019 Where: Houston, TX The Produced Water Society is a collection of oil and gas professionals with the common mission to improve the management and disposition of produced water. Through the discussion of best practices and the presentation of advanced solutions to dynamic obstacles, PWS fosters an environment where water professionals learn from one another in an open setting and where the entire industry thrives as a result. NAPE 2019 When: Feb 11-15, 2019 Where: Houston, TX NAPE is the oil and gas industry’s marketplace for the buying, selling and trading of prospects and producing properties. NAPE is unique in that it brings together all industry disciplines; draws in decision-makers; focuses its participation on prospect generators; and hosts companies of all sizes, from small independents to majors. Think 2019 When: Feb. 12-15, 2019 Where: San Francisco, CA Sharpen your skills. Get hands-on experience with the latest technology. Extend your professional network into one of the world’s most celebrated communities of technologists and thought leaders. And have some fun while you’re at it. Energy Tech Night When: Thursday, Feb. 21, 2019 Where: Houston, TX Startups, Energy & Engineering Corporates and the Investment community all come together to catch up on the latest in energy digital innovation and emerging tech. Each Energy Tech Night offers insights from energy digitalization experts and rapid fire pitches from the cutting edge in startups offering solutions for the energy challenges of today & tomorrow. SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019 from 5pm to 8pm. Meet and network with 500+ oil & gas professionals from all disciplines and all experience levels while noshing on hors d’oeurves and playing in the TopGolf tournament. Sponsors will be recognized and prizes will be awarded at a special reception following the tournament!
In this episode, Justin sits with Jim Adams to discuss his journey in the Oil and Gas Industry to his current role as CEO of Eagle Resources. Reach out to Jim Adams and learn more about Eagle Resources. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a mini projector from Tendeka! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month’s happy hour will be held at The Cannon. This month’s happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of “Asset Uptime” and “Operational Efficiency”. We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN’s official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN’s official food sponsor. Find out more here. Want to sponsor a Happy Hour? Email our project coordinator, Julie McLelland, by e-mail for more information. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to our Project Coordinator, Julie McLelland by e-mail. OGGN Announcements We are excited to announce we have launched a new podcast! Oil and Gas Legal Risk Podcast hosted by Sarah Stogner. You can listen and subscribe here. Her podcast will showcase stories and tips/advice for everything to do with legal in Oil and Gas. Upcoming Events Produced Water Society Seminar 2019 When: Feb. 6-7, 2019 Where: Houston, TX The Produced Water Society is a collection of oil and gas professionals with the common mission to improve the management and disposition of produced water. Through the discussion of best practices and the presentation of advanced solutions to dynamic obstacles, PWS fosters an environment where water professionals learn from one another in an open setting and where the entire industry thrives as a result. NAPE 2019 When: Feb 11-15, 2019 Where: Houston, TX NAPE is the oil and gas industry’s marketplace for the buying, selling and trading of prospects and producing properties. NAPE is unique in that it brings together all industry disciplines; draws in decision-makers; focuses its participation on prospect generators; and hosts companies of all sizes, from small independents to majors. Think 2019 When: Feb. 12-15, 2019 Where: San Francisco, CA Sharpen your skills. Get hands-on experience with the latest technology. Extend your professional network into one of the world’s most celebrated communities of technologists and thought leaders. And have some fun while you’re at it. Energy Tech Night When: Thursday, Feb. 21, 2019 Where: Houston, TX Startups, Energy & Engineering Corporates and the Investment community all come together to catch up on the latest in energy digital innovation and emerging tech. Each Energy Tech Night offers insights from energy digitalization experts and rapid fire pitches from the cutting edge in startups offering solutions for the energy challenges of today & tomorrow. SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019 from 5pm to 8pm. Meet and network with 500+ oil & gas professionals from all disciplines and all experience levels while noshing on hors d’oeurves and playing in the TopGolf tournament. Sponsors will be recognized and prizes will be awarded at a special reception following the tournament!
In this episode, Justin sits with Brandon Hilts to discuss his journey in the Oil and Gas Industry to his current role as Drilling Project Manager at Terra Energy Partners LLC. Reach out to Brandon Hilts and learn more about Terra Energy Partners LLC. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a mini projector from Tendeka! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month’s happy hour will be held at The Cannon. This month’s happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of “Asset Uptime” and “Operational Efficiency”. We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN’s official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN’s official food sponsor. Find out more here. Want to sponsor a Happy Hour? Email our project coordinator, Julie McLelland, by e-mail for more information. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to our Project Coordinator, Julie McLelland by e-mail. OGGN Announcements We are excited to announce we have launched a new podcast! Oil and Gas Legal Risk Podcast hosted by Sarah Stogner. You can listen and subscribe here. Her podcast will showcase stories and tips/advice for everything to do with legal in Oil and Gas. Upcoming Events Produced Water Society Seminar 2019 When: Feb. 6-7, 2019 Where: Houston, TX The Produced Water Society is a collection of oil and gas professionals with the common mission to improve the management and disposition of produced water. Through the discussion of best practices and the presentation of advanced solutions to dynamic obstacles, PWS fosters an environment where water professionals learn from one another in an open setting and where the entire industry thrives as a result. NAPE 2019 When: Feb 11-15, 2019 Where: Houston, TX NAPE is the oil and gas industry’s marketplace for the buying, selling and trading of prospects and producing properties. NAPE is unique in that it brings together all industry disciplines; draws in decision-makers; focuses its participation on prospect generators; and hosts companies of all sizes, from small independents to majors. Think 2019 When: Feb. 12-15, 2019 Where: San Francisco, CA Sharpen your skills. Get hands-on experience with the latest technology. Extend your professional network into one of the world’s most celebrated communities of technologists and thought leaders. And have some fun while you’re at it. Energy Tech Night When: Thursday, Feb. 21, 2019 Where: Houston, TX Startups, Energy & Engineering Corporates and the Investment community all come together to catch up on the latest in energy digital innovation and emerging tech. Each Energy Tech Night offers insights from energy digitalization experts and rapid fire pitches from the cutting edge in startups offering solutions for the energy challenges of today & tomorrow. SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019 from 5pm to 8pm. Meet and network with 500+ oil & gas professionals from all disciplines and all experience levels while noshing on hors d’oeurves and playing in the TopGolf tournament. Sponsors will be recognized and prizes will be awarded at a special...
Welcome to the Oil and Gas Legal Risk Podcast. In this episode, Sarah sits with Alex to discuss different types of insurance available in the energy industry. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a portable charger from ThoughtTrace! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month’s happy hour will be held at The Cannon. This month’s happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of "Asset Uptime" and "Operational Efficiency". We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN’s official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN’s official food sponsor. Find out more here. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to Julie McLelland by e-mail. Upcoming Events SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019 from 5pm to 8pm. Meet and network with 500+ oil & gas professionals from all disciplines and all experience levels while noshing on hors d’oeurves and playing in the TopGolf tournament. Sponsors will be recognized and prizes will be awarded at a special reception following the tournament! Register here. More Oil and Gas Global Network Podcasts Oil and Gas This Week Podcast | Oil and Gas HS&E Podcast | Oil and Gas Startups Podcast | Oil and Gas Industry Leaders Engage with Oil and Gas Global Network LinkedIn Group | Facebook | modalpoint | Lean Oilfield | WellHub Connect with Sarah Stogner LinkedIn | Twitter | E-Mail | Oil and Gas Global Network Introduction to MSA on Oil and Gas Legal Risk Podcast - OGLR002
Welcome to the Oil and Gas Legal Risk Podcast. In this episode, Sarah sits with James Hou, Commercial Insurance Broker at USI Insurance Services and Alessandro Biondi, Director of Business Development at OASYS, to discuss aviation and risk. Reach out to James and learn more about USI Insurance Services. Reach out to Alessandro and learn more about OASYS. Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a portable charger from ThoughtTrace! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month’s happy hour will be held at The Cannon. This month’s happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of "Asset Uptime" and "Operational Efficiency". We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN’s official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN’s official food sponsor. Find out more here. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to Julie McLelland by e-mail. Upcoming Events SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019 from 5pm to 8pm. Meet and network with 500+ oil & gas professionals from all disciplines and all experience levels while noshing on hors d’oeurves and playing in the TopGolf tournament. Sponsors will be recognized and prizes will be awarded at a special reception following the tournament! Register here. More Oil and Gas Global Network Podcasts Oil and Gas This Week Podcast | Oil and Gas HS&E Podcast | Oil and Gas Startups Podcast | Oil and Gas Industry Leaders Engage with Oil and Gas Global Network LinkedIn Group | Facebook | modalpoint | Lean Oilfield | WellHub Connect with Sarah Stogner LinkedIn | Twitter | E-Mail | Oil and Gas Global Network James Hou on Oil and Gas Legal Risk Podcast - OGLR006
Welcome to the Oil and Gas Legal Risk Podcast. In this episode, Sarah sits with Matt Gagnon, President at LifeStory Coaching & Development, LLC to discuss how he is using LinkedIn to help inspire people to live the lives they desire. Reach out to Matt and learn more about LifeStory Coaching & Development, LLC Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a portable charger from ThoughtTrace! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month’s happy hour will be held at The Cannon. This month’s happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of "Asset Uptime" and "Operational Efficiency". We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN’s official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN’s official food sponsor. Find out more here. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to Julie McLelland by e-mail. Upcoming Events SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019 from 5pm to 8pm. Meet and network with 500+ oil & gas professionals from all disciplines and all experience levels while noshing on hors d’oeurves and playing in the TopGolf tournament. Sponsors will be recognized and prizes will be awarded at a special reception following the tournament! Register here. More Oil and Gas Global Network Podcasts Oil and Gas This Week Podcast | Oil and Gas HS&E Podcast | Oil and Gas Startups Podcast | Oil and Gas Industry Leaders Engage with Oil and Gas Global Network LinkedIn Group | Facebook | modalpoint | Lean Oilfield | WellHub Connect with Sarah Stogner LinkedIn | Twitter | E-Mail | Oil and Gas Global Network Matt Gagnon on Oil and Gas Legal Risk Podcast - OGLR005
Welcome to the Oil and Gas Legal Risk Podcast. In this episode, Sarah sits with Harold Flanagan, Partner at Flanagan Partners LLP, about why it is so important to understand what the parties intend before you draft your master service agreements. Reach out to Harold and learn more about Flanagan Partners Leave a Review Enjoy listening? Support the show by leaving a review in iTunes. Sign Up and Win Click here to sign up to win a portable charger from ThoughtTrace! Monthly Happy Hour Oil & Gas Global Network is hosting a happy hour on February 26th, from 6-9 PM. Come out and enjoy a cold beer, food will be provided, and network with other professionals in oil & gas! This month’s happy hour will be held at The Cannon. This month’s happy hour is brought to you by Flutura, HEB and Karbach Brewery. Flutura – Flutura is an AI Solutions company focused on improving two core business objectives of "Asset Uptime" and "Operational Efficiency". We do this with Cerebra, our AI Platform tuned for IIOT in Oil & Gas, Specialty Chemicals, and Heavy machinery manufacturing industries, powering connected asset and connected operations use cases. Find out more here. Karbach– OGGN’s official drink sponsor. Bringing you Texas-brewed beer! Find out about their beer here. H-E-B– OGGN’s official food sponsor. Find out more here. Happy Hour Sponsors OGGN is always accepting Happy Hour sponsors. If you would like to get your company in front of our large young, professional audience, reach out to Julie McLelland by e-mail. Upcoming Events SPE-GCS Inter-Corporate TopGolf Tournament When: Thursday, Feb. 21, 2019 Where: TopGolf Katy Join us for the first ever SPE GCS Inter-Corporate TopGolf Tournament / Networking Event on Thursday 21st Feb 2019 from 5pm to 8pm. Meet and network with 500+ oil & gas professionals from all disciplines and all experience levels while noshing on hors d’oeurves and playing in the TopGolf tournament. Sponsors will be recognized and prizes will be awarded at a special reception following the tournament! Register here. More Oil and Gas Global Network Podcasts Oil and Gas This Week Podcast | Oil and Gas HS&E Podcast | Oil and Gas Startups Podcast | Oil and Gas Industry Leaders Engage with Oil and Gas Global Network LinkedIn Group | Facebook | modalpoint | Lean Oilfield | WellHub Connect with Sarah Stogner LinkedIn | Twitter | E-Mail | Oil and Gas Global Network Flanagan Partners on Oil and Gas Legal Risk Podcast - OGLR004
Communication. Since the advent of social media the way that we communicate has fundamentally changed both in society and in the context of business. When Mike Stopforth co-founded Cerebra communications, he challenged what communications could represent for brands across Africa. Over the course of 14 years, Cerebra became an award-winning social media communications agency that were the first to re-imagine what a social enterprise could be. This caught the attention of WPP, one of the world’s largest advertising conglomerates who acquired Cerebra for an untold sum. In this episode, Mike and I explore how social media communications has changed the face of business, how entrepreneurs can scale their businesses through strategic partnerships and what he learnt in the process of selling Cerebra to WPP.
So today I want to tee up this episode of the show by talking to you about something called Stopforths Law. Stopforths law is named after Mike Stopforth, the CEO of Cerebra communications. When social media took off around the world Mike put his hand up in South Africa as the countries first social media expert and aggressively grew his personal brand in the social media space. As a result, and even to this day, he is still regarded as one of Africa’s leading social media experts. And this story, lead to the creation of Stopforth’s Law – meaning he who puts his hand up first as the expert in something will automatically be accredited as the expert. My guest today, is none other than Kat Woolf, who off the back of building one of the countries largest commercial property brokerages has just put her hand up as South Africa’s commercial property expert – and through her new show called the Property Woolf, is using the power of podcasting to grow her personal brand and ultimately her own business. This is a journey into the power personal branding where you’ll learn how to apply Stopforths law in your own business and industry.
In this show, we explore at length the realm of social media with the founder and CEO of Cerebra, Africa’s social business authority and the South Africa’s leading digital agency focused on helping corporate clients navigate the challenges and and opportunities of the social era of business.
Mark Graham recently stumbled across a great blog post written by the owner of a South African ad agency. His name was Mike Stopforth. He loved the post so much that he tracked him down in Johannesburg for an interview. Mike is the CEO of Cerebra, an ad agency based on South Africa and one of the most of original and creative minds in the business. Cerebra specializes in social media and social business consulting, education, and implementation for corporate brands. In 2013 WPP acquired a majority stake in the company. In 2014, Mike published #BrandSchizo – a business book designed to help brands navigate the opportunities and challenges of the social era of business. When he’s not working, Mike is golfing, drumming, fishing, running, cycling, swimming or spending time with family and friends. Take 42 minutes and 2 seconds of your day to join chefs Mark Graham and Larry Cohen in a brilliant conversation about differentiation, shifting focus from acquisition to retention, and a whole lot more.
CliffCentral.com — This week's show is all about social media... Jade speaks to Mike Stopforth from Cerebra, Janet Hancock from Rubio and Don Muller from Apple Tree.
TalkFEED — We are into double figures here on Trail Talk SA and this week we talk about two really cool races. On this week’s show:Brad caught up with Mike Stopforth, who recently completed the Otter African Trail Run. Mike is the CEO of Cerebra and only recently got into the sport of trail running. Mike published an article on his blog called “6 Tips For Making The Most Of Your Otter Trail Race Or Challenge” and Brad thought it would be cool to chat to Mike about a few of the tips he wrote about. You can also follow Mike on Twitter here.We also talk about a brand new race on the South African trail running calendar, the 2014 Molweni Trail Run. Race Director Graham Daniel joins us to talk about the race as well as how you can enter and what to expect. As discussed the promo video is below and you can visit the website to enter or get more information here.If you would like to subscribe to our weekly podcast on iTunes here or on RSS feed by clicking here. You can also be in touch via email or following us on Twitter or Like Run Talk SA on Facebook. courtesy www.jacquesmarais.co.za Read more
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