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In this episode of Reimagine Marketing, Wilson Raj and Daniel Newman discuss one of the key goals of our Experience 2030 global research – to identify the buzzwords we're all hearing and to identify what's real and what's not, what's practical and what's hype. Wilson and Daniel demystify themes such as AI, the customer journey, real-time analytics and the supposed death of the CMO. Learn about the actionable steps featured in the Experience 2030 playbook and hear several customer examples. In prior episodes, Wilson and Daniel focused on key themes of the global Experience 2030 study: smart and immersive technologies, loyalty in the digital age the evolving nature of trust. This episode highlights some key actions brands can take NOW to prepare for customer experiences in the future. Here are some of the resources we mentioned during the episode: Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030. Discover more resources from Futurum Research: https://futurumresearch.com/ Connect with Daniel: LinkedIn | Twitter Connect with Wilson: LinkedIn | Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our guests: Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more. Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects.
There's no doubt that the brands that can create personalized engagements with smart and immersive technologies will also boost both loyalty and profitability. But there's a catch. Customers have some serious concerns about how their data is being used, stored and shared. This episode of Reimagine Marketing focuses on the exchange of value between brands and consumers, and what companies can do from a data and marketing perspective to engender trust from their customers. Wilson Raj and Daniel Newman discuss how brands can offer the perfect blend of trust and technology. Join us for the next episode of Reimagine Marketing as Wilson and Daniel highlight some key actions brands can take NOW to prepare for customer experiences in the future. Here are some of the resources we mentioned during the episode: Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030. Discover more resources from Futurum Research: https://futurumresearch.com/ Connect with Daniel: LinkedIn | Twitter Connect with Wilson: LinkedIn | Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our guests: Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more. Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects.
It's not about loyalty programs, it's about a loyalty mindset – a loyalty program has to be but one arrow in your quiver. In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even considers becoming – a customer. Wilson and Daniel showcase the Orlando Magic as an example of implied loyalty (recognition, engagement, transaction loyalty), and share examples of brands who use these loyalty types to infuse loyalty throughout the customer journey. Join us for our next Reimagine Marketing episode where we'll address the issue of digital trust and how brands can offer the perfect blend of trust and technology. Here are some of the resources we mentioned during the episode: Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030. Discover more resources from Futurum Research: https://futurumresearch.com/ Connect with Daniel: LinkedIn | Twitter Connect with Wilson: LinkedIn | Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our guests: Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more. Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects.
How immersive do people really want their tech to be? Consumers are dipping their toes in immersive technology, whether they even realize it or not. And the opportunities created for brands to engage with their consumers through Snapchat and Instagram filters, heads-up driving displays, and augmented reality shopping experiences. In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman chat about how brands need to reinvent themselves to keep up with tech-savvy consumers. Wilson and Daniel discuss different types of immersive tech (including augmented reality, chatbots and IoT/sensor-driven world), the findings from our Experience 2030 research and share industry specifics from retail, banking and manufacturing. Join us for the next episode of the Reimagine Marketing podcast as Wilson and Daniel continue their deep dive into Experience 2030. They will talk about how brands can build, sustain and strengthen brand loyalty in the digital age. Here are some of the resources we mentioned during the episode: Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030. Discover more resources from Futurum Research: https://futurumresearch.com/ Connect with Daniel: LinkedIn | Twitter Connect with Wilson: LinkedIn | Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our guests: Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more. Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects.
From an idea that started at a trashcan, Wilson Raj welcomes Daniel Newman, Principal Analyst and Founding Partner of Futurum Research, to discuss what the future of customer experience will look like and how technology will change the way we engage – with brands, with content and with each other. This episode of Reimagine Marketing introduces the audience to Experience 2030, a collaboration between SAS and Futurum Research. This ambitious, global survey – involving 4,000 consumers, executives, marketers and tech experts – led us to five key themes that will inform the future of CX, including smart technology, immersive technology, trust-enabling technology, loyalty in the digital age and agility & automation. What will the future of customer experience look like? How will technologies like AI, smart devices, drones, virtual and augmented reality change the way consumers and brands relate to each other? Join us next time as Wilson Raj welcomes back Daniel Newman to the Reimagine Marketing podcast. Wilson and Daniel will discuss immersive technology and how brands can reinvent themselves to keep up with tech-savvy consumers. Here are some of the resources we mentioned during the episode: Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030. Discover more resources from Futurum Research: https://futurumresearch.com/ Connect with Daniel: LinkedIn | Twitter Connect with Wilson: LinkedIn | Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our guests: Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more. Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects.
"The Wave of Change" Episode 028 "2020 Vision - The Rise of Digital" Special end of the year guest, Daniel Newman @danielnewmanUV 7 Times Best Selling Author including his most recent “Human/Machine, leading Industry Analyst working with more than 60 of the top tech brands. Daniel is a founding partner and Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group, one of our sister companies. Daniel is also a Forbes and MarketWatch (Dow Jones) contributor. A great chat looking back at what will be a historic year faced with a global pandemic that accelerated a decade of Digital Transformation in a number of months. Daniel & T-Man chat about the positives outcomes that have occurred that don't get a lot of press. Of course we chat about public cloud, that the hybrid world continues and multicloud is just beginning. Cybersecurity better be a staple and AI is in early days but starting to make an impact. We talk about how 2020 oddly was the Digital Transformation push that the world really needed to further accelerate Emerging Technology adoption. Going into 2021, the continuance of technology evolution.
Dan Newman, principal analyst of Futurum Research and CEO of Broadsuite Media Group, works with the world’s largest technology brands to explore digital transformation and help enterprises leverage disruptive innovations to gain a market advantage. A five-time best-selling author, including his most recent Human/Machine:The Future of Our Partnership with Machines; and Building Dragons: Digital Transformation in the Experience Economy. Daniel is also a Forbes, Entrepreneur, and Huffington Post contributor. A special thanks to the Ohio State’s Center for Operational Excellence for arranging this interview.
Robots are showing up in restaurants, grocery stores, and even operating rooms. They are capable, productive, and they do not take sick days or need healthcare benefits. Are they coming to a job near you? Two-thirds of Americans believe that robots will replace humans in the workplace over the next 50 years. However, 80 percent of these individuals believe that their job will not be affected by automation. This episode of the Future of Work hosted by Broadsuite Media Group’s Shelly Kramer and joined by frequent guest, her business partner Eric Vidal, covers why it is time for the U.S. workforce to get ready for the rise of the robots.
HR technology applications are in high demand. Prized programs allow employers to connect, acquire, analyze, manage, and mine—all by the click of a mouse or swipe of a screen. It’s no secret that technology is the driving force behind many Human Resource departments. In this program, host Shelly Kramer and her business partner at Broadsuite Media Group, Eric Vidal, cover the types of applications trending in HR this year. These applications manage a wide array of functions ranging from onboarding and training all the way to tracking employee health and wellness and mining communications for sentiment analysis. One major benefit of turning to technology is that these applications simplify and/or eliminate the repetitive and often tedious tasks that bog down HR personnel and makes things exponentially more efficient for staffers as well.
Imagine working in a team setting which requires constant contact and conversation with your co-workers. Easy enough, right? Now imagine your co-workers don’t work in a cubical close to yours—in fact, they work across the country or even across the world. The latter is becoming more commonplace, and this inaugural episode of #DigitalTransformation Talk, hosted by Broadsuite Media Group’s Shelly Kramer, discusses new and existing collaboration technologies that will streamline communications across different platforms of business.
For many companies, the concept of social business is often poorly understood, poorly executed and, in some cases, completely overlooked. What is social business and why is it important? That’s what Broadsuite Media Group’s Shelly Kramer, host of #CMOTalk, and her guest, Travis Wright, explore on this episode of the show. Wright, a marketing consultant, growth hacker, trouble maker, and social media guru, is the author of a recently published book on digital marketing called Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience. This conversation between two veteran marketers and social media powerhouses is sure to deliver insights that will be actionable for you and your business.
Business today is in a perpetual state of transformation and evolution, including the business of Human Resources. Collaboration technology is playing a major role in this evolution, these platforms are taking the people part of business to new levels. Are you ready to move up? In this show, host Shelly Kramer and her guest, Broadsuite Media Group’s Eric Vidal, talk about collaboration platforms and the ways technology transforming how HR pros attract, train, and engage employees. You’ll find a recap of the full show here: HR Departments Getting a Hand from Collaboration Technology Platforms
Daniel Newman is a master of the digital landscape where both marketing and marketing related technology is concerned. He is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. He is someone who you need to be paying attention to, and you can start doing so with this episode of Leading Matters.
During this episode, Brian interviews SMACtalk co-host Daniel Newman. Many know of Daniel’s recent successes as an entrepreneur, best-selling author, and keynote speaker. Few know the story that enabled him to become the successful businessman he is today. In his early 20’s Daniel was a globally recognized DJ leveraging mutually beneficial relationships and honest hustle. These core entrepreneurial traits allowed him to smoothly transition and propel his next career as an audio visual sales executive. But, every story has lows and life lessons. Tune in to hear how Daniel still relies on high-touch relationship building and hard work to manage his speaking career and keep his five businesses profitable and how the bumps in the road made him a better entrepreneur and overall better human. “Building relationships internally with your team is just as valuable as the external ones you build that bring profit” - @DanielNewmanUV Who is Daniel Newman: Author of 5 Amazon Best Selling Books, Newman is a trusted voice found weekly on Forbes, Huffington Post, Entrepreneur Magazine, and in various interviews and podcasts. I love technology, but I am also extremely passionate about digital transformation and strategy because I believe technology can only reach its potential when it is intertwined with humanity. When people and technology work together to meet their potential, the business results will follow. This is where I come in. I am an entrepreneur focused in the Technology and Digital Space. Founder, partner and operator of 4 companies ranging from my role as Principal Analyst at Futurum Research, a Technology and Analysis firm to the CEO of Broadsuite Media Group and President of Digital Agency V3B. Prior to my days as an entrepreneur, I served as the CEO of EC3, a hosted IT and Communication services provider. Prior to that at the spry age of 28, I was the CEO of United Visual, parent company to United Visual Systems, United Visual Productions, and United GlobalComm; a family of companies focused on Unified Communications and Audio Visual Technologies. I am also an author and contributor to some of the world's largest media outlets. A regular on Forbes, Entrepreneur and The Huffington Post, as well as the author of 5 Amazon Best Selling Books: Building Dragons: Digital Transformation in the Experience Economy The Ultimate Field Guide to Digital Program Management Evolve: Marketing as we know it is Doomed The Millennial CEO The New Rules of Customer Engagement. Principal Analyst and Founding Partner: www.Futurum.xyz CEO Founder of Broadsuite Media Group: http://www.broadsuite.com/ Co-Chief Executive Officer: www.v3b.com Partner and Co-Founder: www.xvalabs.com Partner/Co-Owner: http://www.themarketingscope.com/ Social Twitter: @DanielNewmanUV Facebook: https://www.facebook.com/danielnewman27/ Linkedin: https://www.linkedin.com/in/daniellouisnewman
Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon. In this book, you will learn: How dragons turn emerging market trends into transformative business opportunities. How experiences have become as important to consumers as goods and services. What key technologies every business must adopt to remain competitive. What digital transformation is, and what it really means to your business. The role that leadership plays in driving culture change and digital transformation. How to teach your organization to adapt to change and evolve faster than it ever has. How to not only adapt to disruption but turn it into a profitable business model. With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence. Buy Daniel's Book Here: http://amzn.to/1TROamN About Daniel Newman: Daniel Newman is the Co-CEO of V3B, a leading B2B Digital Marketing Agency, CEO of Broadsuite Media Group and a four-time Amazon Best Selling Author. A leading speaker on Technology, Marketing and Social Business, Daniel is a frequent contributor to Forbes, Entrepreneur and The Huffington Post. Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, author of three best-selling books, and an acclaimed keynote speaker. He develops digital strategies, deploys social business capabilities, and aligns corporate programs to business goals. Newman and Blanchard are frequent collaborators in the change management, technology and social media business space. Their first book together, The Ultimate Field Guide to Digital Program Management, helps managers streamline digital programs, achieve greater ROI from initiatives, and teaches employees how to present cases for enterprise-wide adoption, to enhance the customer experience and ultimately sell more. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative
Episode 21 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Daniel Newman is an entrepreneur, digital transformation strategist, CEO, author, keynote speaker and livestreamer. Along with Shelly Kramer, he is Co-CEO of http://www.v3b.com/ (V3B), a business-focused, process-oriented and data-driven marketing agency. As Founder/President of http://www.broadsuite.com/ (BroadSuite Media Group) (BMG), a strategic partner of V3B, Daniel creates and develops rich media content, working with brands to create media hubs for their businesses. He contributes regularly to Forbes, Entrepreneur and numerous other national and industry publications. Daniel has also authored 4 Amazon best-sellers, including The Millennial CEO, Evolve: Marketing (as we know it) is Doomed, The New Rules of Customer Engagement: 6 Trends Reinventing the Way We Sell and The Ultimate Field Guide to Digital Program Management. His newest book is http://www.amazon.com/Building-Dragons-Digital-Transformation-Experience-ebook/dp/B01EMQL2M2/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1461630019&sr=1-1 (Building Dragons: Digital Transformation in the Experience Economy). He co-hosts #CloudTalk with Brian Fanzo on Thursdays at 12pm ET on Firetalk, livestreamed from Super Bowl 50 as part of SAP's #DisruptSB50 and will be a featured livestreamer at SAP Sapphire. Daniel is an adjunct professor of International Business and Strategic Management at North Central College School of Business and Economics, where he earned an Executive MBA. In December 2012, Huffington Post selected his Twitter account as one of the “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow.” Show TopicsWhat is the “experience economy?” How livestreaming fits into a B2B strategy Metrics for determining the success of livestreaming initiatives Daniel's path from college to Millennial CEO Which livestream platform has the most upside for SMBs? The value of not having links in your Facebook posts
Episode 11 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Vincenzo Landino is the CMO of Fifty 2 Creative and a featured speaker at social media and livestreaming conferences such as Social Media Examiner's Social Media Marketing World and the Periscope Community Summit (now Summit Live). He hosts the Brand Boost Podcast daily at BrandBoostCast.com. He has a new series with Lauren Creedon, “She's on First,” covering sports issues often ignored by the major sports media. Vincenzo also co-hosts #ScopePassSunday (Sundays at 9am ET) with Amy Schmittauer (Savvy Sexy Social) and Sue B. Zimmerman (The Instagram Expert). As a digital marketer, influencer and livestreamer, Vincenzo has worked with brands such as Applebee's, Barilla Pasta, DC United, Tinder, Edelman Digital, SocialFresh, BroadSuite Media Group, MillennialCEO and Zoomph. He blogs at VincenzoLandino.com. Show TopicsHow #ScopePassSunday developed Vincenzo's approach to podcasting Evergreen content vs timely content NFL lifts ban on livestreaming & what it means for marketers, athletes and fans Future of Blab Influencer marketing vs content marketing