Podcast appearances and mentions of cole memo

In this episode of The Cole Memo, Cole sits down with economist Beau Whitney of Whitney Economics to unpack the complex realities behind cannabis market structures. From price elasticity and licensing limits to the rising tension between hemp and marijuana regulation, Beau explains what the data really shows. They also tackle how market access, consolidation, and criminal enforcement intersect with public policy — and why some legalization efforts may be reinforcing old injustices. If you've ever wondered whether high cannabis prices are policy-driven, or why hemp has become such a lightning rod, this conversation is for you. Watch video version or read full show notes here: https://thecolememo.com/2025/07/03/e216/

In this episode of The Cole Memo, Cole talks about odor proof updates + Metrc's impact on Illinois Medical Cannabis Patients. Watch video version or read full show notes here: https://thecolememo.com/2025/07/03/e214/

In this episode of The Cole Memo, Cole talks about odor proof updates + Metrc's impact on Illinois Medical Cannabis Patients. Watch video version or read full show notes here: https://thecolememo.com/2025/06/25/e213/

In this episode of The Cole Memo, Cole sits down with Aubree Adams, director of Every Brain Matters, to hear her perspective on the harms of marijuana legalization. While Aubree and Cole don't see eye to eye on many drug policy issues, the conversation is respectful, candid, and wide-ranging—touching on personal experiences, cannabis-induced psychosis, youth access, and the challenges of regulating a growing industry. This isn't a debate, but rather an open exchange aimed at understanding where and why viewpoints diverge. Whether you agree or disagree, this episode is a reminder of the importance of engaging across lines of disagreement. Read full show notes here: https://thecolememo.com/2025/06/24/e212/

On this episode of The Cole Memo, I'm joined by Jim Higdon — journalist, author, and co-founder of Cornbread Hemp. We talk about his Kentucky roots, how the Cornbread Mafia helped inspire the brand's name, and why Cornbread Hemp has become one of the leading voices for common-sense hemp regulation. Jim unpacks the messy realities of cannabis legalization, why the hemp market has regulators and industry giants rattled, and how federal inaction has fueled innovation — and confusion. We also discuss why limiting access and participation is a form of modern prohibition, and what's at stake in Texas and beyond. Watch video version or read full show notes here: https://thecolememo.com/2025/06/24/e210/

In this episode of The Cole Memo, I follow up on episode 207, share highlights from my time at Benzinga, preview upcoming live streams, and cover a few other updates. Watch video version or read full show notes here: https://thecolememo.com/2025/06/11/e208/

In this episode of The Cole Memo, Cole breaks down a press release from MMJ BioPharma that's shaking up the cannabis world. The company accuses the DEA of obstruction, selective enforcement, and unconstitutional practices—and it has people speculating that federal rescheduling might finally be near. But will it actually help? Cole analyzes what's in the press release, highlights comments from AG Pam Bondi, and plays clips from MMJ's CEO via The Dales Report. Plus, what might DEA Administrator nominee Terrence Cole's past statements reveal about what's next? It's a timely, cautious conversation about what reform might actually look like. Watch video version or read full show notes below: https://thecolememo.com/2025/06/04/e207/

Join Aaron, Dave and Cole as they join forces once again to bring you the latest news and discussing all that's been happening in the legislative session in Illinois and elsewhere. Watch video version and read full show notes here: https://thecolememo.com/2025/06/04/e206/

In this Friday episode of The Cole Memo, Cole is joined by Peter Contos from the Cannabis Equity Illinois Coalition to break down some exciting last-minute developments in Illinois cannabis policy. The two discuss the unexpected movement of Senate Bill 90, which includes long-sought provisions like allowing medical patients to shop at any dispensary, expanding craft grower canopy limits, removing “excluded offenses” from licensing restrictions, and introducing a new hardship exemption for struggling operators. They also touch on the possibility of drive-thru dispensary service and the chaotic nature of end-of-session lawmaking in Springfield. If you care about cannabis reform in Illinois, this is an episode you won't want to miss. Watch video version and read full show notes here: https://thecolememo.com/2025/05/30/e204/

On this Memorial Day episode of The Cole Memo, Cole is joined once again by cultivation consultant and cannabis industry veteran Dusty Shroyer for a deep, nuanced conversation about the evolving hemp and cannabis landscape. From the science behind THC testing to the market distortions caused by prohibition-era policies, the two unpack the promise and pitfalls of hemp policy, explore why rescheduling may not fix medical cannabis, and discuss practical solutions to ensure clean, safe, and equitable access for consumers and small growers alike. This episode is a must-listen for anyone trying to understand the future of cannabis—and the messy intersection of policy, science, and commerce shaping it. Watch video version and read full show notes here: https://thecolememo.com/2025/05/28/e203/

In this packed Friday edition of The Cole Memo, Cole goes live to cover the latest developments in Illinois cannabis policy—including behind-the-scenes updates on proposed changes to licensing fees, adult-use purchase limits, and a potential fix for the controversial "odorproof" vehicle law. He also shares insider intel on efforts to expand access for medical patients, rising struggles among social equity operators, and whether Illinois might revoke its 280E tax relief. Plus, Cole highlights a new ruling that mentions an Illinois regulator and gives a shoutout to other creators in the space. Watch video version and read full show notes here: https://thecolememo.com/2025/05/28/e202/

In this episode of The Cole Memo, I'm joined once again by Chicago Tribune reporter and author Ray Long for a deep dive into Illinois' ongoing ethics crisis. We discuss his recent reporting on how, despite a wave of public corruption convictions—including former House Speaker Mike Madigan—lawmakers have made little effort to close glaring loopholes in state ethics laws. Watch video version and read full show notes here: https://thecolememo.com/2025/05/12/e200/

In this episode of The Cole Memo, I break down the latest twists in Illinois' cannabis odorproof container bill—now the furthest it's ever advanced. We look at the House committee vote, unpack surprising testimony, and examine concerns over racial disparities, DUI enforcement, and so-called “trafficking loopholes.” I also share exclusive info from a source about a potential amendment that could undermine the entire bill's intent by allowing new stops and searches. Watch video version and read full show notes here: https://thecolememo.com/2025/05/10/e199/

In this episode of The Cole Memo, host Cole Preston welcomes Jason Brown, founder of Illinois News Joint, for a wide-ranging conversation covering five years of legal cannabis in Illinois, the rise of hemp, the evolution of product reviews, and his latest effort to give back: launching two scholarships for cannabis students at SIU and Oakton College. They also unpack the normalization of weed use, the state's troubled seed policies, and why transparency and education are key to moving the industry forward. From personal stories to statewide reform, this episode blends lived experience with sharp analysis—and even a few grow tips. Watch video version and read full show notes here: https://thecolememo.com/2025/05/09/e198/

In this episode of The Cole Memo, Cole explores the widening divide between state-marijuana programs and the federally legal hemp market—two systems selling identical products under very different rules. I'll be joined by a guest in the state-marijuana program and a guest that participates in the federally legal hemp market. Watch video version and read full show notes here: https://thecolememo.com/2025/05/06/e196/

Trigger warning: this episode contains detailed discussions of sexual violence, PTSD, and suicide. In this powerful and emotional episode of The Cole Memo, returning guest Torrin Richelle opens up about her experience with military sexual trauma (MST) during her service in the U.S. Army. She recounts the harassment, assault, and institutional failures she endured—and the long-lasting impact it's had on her life for nearly four decades. Torrin discusses how MST has affected her relationships, mental health, and career, and why she's speaking out now in hopes of helping others find their voice. Watch video version or read full show notes here: https://thecolememo.com/2025/05/02/e192/

In this special episode of The Cole Memo, I'm joined by Aaron and Dave — the voices behind The Elevated News Podcast and the driving forces behind SupportDopePeople.com. We talk about how their show started during the pandemic and how they're using media to push cannabis culture forward in Illinois and beyond. We also reflect on breaking news around SB42, the future of homegrow and farmers markets, and why access — not just profit — should be at the heart of cannabis policy. Come for the laughs, stay for the policy breakdowns, and leave with a deeper appreciation for what it means to build community through this plant. Watch video version and read full show notes here: https://thecolememo.com/2025/04/29/e191/

On this special Bicycle Day episode of The Cole Memo, I'm joined by Austin Zamhariri of the Texas Cannabis Collective for a deep dive into Texas' escalating cannabis policy battles. We discuss the looming threat of a full hemp ban, the failures of the state's restrictive medical program, and how Texas' hemp market has provided broader legal access to the cannabis plant than many realize. Austin shares insights from the front lines of the legislative fight, the economic stakes for farmers and consumers, and why smart regulation—not prohibition—is the real path forward. Plus, we touch on national trends, the future of cannabis access in Texas, and why the movement can't afford to lose ground. Watch the video version and read full show notes for this episode here: https://thecolememo.com/2025/04/28/e189/

This live episode of The Cole Memo takes you straight to Ann Arbor for a boots-on-the-ground look at Hash Bash 2025. Phil returns from Michigan to talk about the storied cannabis protest, the wild mix of licensed and underground vendors, and how Ann Arbor feels like another country when it comes to drug policy. We unpack its historical roots, modern-day impact, and the unique way it blends activism, celebration, and commerce—all under the watchful but lenient eye of local law enforcement. Plus, we dive into the ongoing clash between hemp and cannabis industries, recent legislative news from Illinois, and whether an event like Hash Bash could ever happen here. Watch video version and read full show notes here: https://thecolememo.com/2025/04/15/e185/

In this episode of The Cole Memo, I'm joined by Livi McKay, CEO and founder of MyTEPI and the Discover Your Color platform, for a deep dive into cannabis, "hemp", and the evolving landscape of plant-based wellness. Livi shares her powerful personal journey—from overcoming severe health issues using cannabis to becoming a leader in quality management and consumer education within the industry. Watch video version or read full show notes here: https://thecolememo.com/2025/03/31/e182

In this episode of The Cole Memo, Cole Preston sits down with (former) Illinois State Representative Dan Caulkins for a candid discussion about the challenges of serving in the Illinois General Assembly. Together, they unpack the state's pressing issues, including protectionist legislation, the effectiveness of bans, and the controversial Illinois Firearms Ban. Watch video version and read full show notes here: https://thecolememo.com/2025/03/25/e180/

In this episode of The Cole Memo, I talk about legal “booger sugar” that is for sale in smoke shops and I share some cannabis news stories that caught my eye. Watch video version or read full show notes here: https://thecolememo.com/2025/03/08/e177/

In this episode of The Cole Memo, host Cole Preston discusses House Bill 3061, the On-Premise Cannabis Consumption Act, with advocates Nathan, Maddie, and Dipesh from the Illinois Cannabis Consumption Association. They break down how the bill would allow municipalities to permit cannabis lounges and events, creating safer spaces for consumers while addressing gaps in current laws. The guests clarify misconceptions, explain why legal consumption spaces matter, and urge listeners to take action by contacting their representatives. This episode cuts through the noise, making cannabis policy clear and actionable. Read full show notes here: https://thecolememo.com/2025/03/07/e176/

In this episode of The Cole Memo, I visit the Honeycomb Hideout Retreat in Addison, Illinois, for a deep dive into this unique cannabis-friendly space. I sit down with Mark Kunicki, the founder, to discuss how the retreat fosters community, education, and access to high-quality cannabis products. From networking and game nights to medical card consultations and local vendor support, the retreat is more than just a lounge—it's a hub for the cannabis culture in Illinois. Watch video version and read full show notes here: https://thecolememo.com/2025/03/03/e174/

In this episode of The Cole Memo, Cole sits down with Jeremy Gorner of the Chicago Tribune to discuss the fallout from former Speaker Michael Madigan's conviction and its implications for Illinois politics. They explore Governor Pritzker's brief, off-the-cuff reference to Madigan during his budget address, the GOP's renewed calls for ethics reform, and whether the state's political culture is truly moving on from Madigan's influence. Watch video version and read full show notes here: https://thecolememo.com/2025/02/25/e173/

In this episode of The Cole Memo, Cole breaks down Senate Bill 42, which could end Illinois' requirement for odor-proof cannabis containers and stop police from searching cars based solely on the smell of weed. Joined by Phil, they discuss Cole's testimony at the state Senate hearing, law enforcement pushback, and the broader implications for personal freedom and Fourth Amendment rights. Expect exclusive insights, legal twists, and a closer look at how Illinois' cannabis laws could finally catch up with common sense. Watch video version and read full show notes here:

In this live episode of The Cole Memo, Cole Preston kicks things off with updates on the Real ID deadline and other news before diving into the main story: a groundbreaking lawsuit where Illinois State Police were forced to return legally seized cannabis and cash. He also explores racial disparities in enforcement and breaks down the ongoing debate over Illinois' odor-proof container law. With live call-ins and sharp analysis, this episode unpacks the legal, racial, and regulatory complexities shaping the state's cannabis landscape. Watch video version or read full show notes here: https://thecolememo.com/2025/02/23/e171/

In this live Valentine's Day episode of The Cole Memo, Cole Preston covers major cannabis policy updates in Illinois, including new bills that could legalize on-premise consumption at hospitality venues and eliminate the state's controversial odor-proof container requirement. He also breaks down RFK Jr.'s recent comments on cannabis and their potential impact on federal rescheduling efforts. The episode dives into the growing influence of European cannabis seed companies in the U.S., Illinois' sudden halt of its stash bag program, and fresh hemp legislation aimed at protecting hemp-derived cannabinoids. With live listener reactions and commentary, this episode offers an engaging and timely look at the evolving landscape of cannabis reform. Watch video version and read full show notes here: https://thecolememo.com/2025/02/21/e169/

In this special live episode of The Cole Memo, Cole Preston is joined by co-host Phil and guest Demarcus Medley, owner of Green Lords Farms in Galesburg, Illinois. They dive into Demarcus's journey from urban farming with aquaponics to becoming one of Illinois' first Black hemp farmers. Demarcus shares the harrowing story of being raided by police despite holding a legal hemp license, the challenges of hemp farming in Illinois, and how systemic barriers continue to prevent minority entrepreneurs from entering the market. The conversation also explores broader themes of social equity, the failures of Illinois' cannabis licensing system, and the untapped potential of hemp as a tool for true economic empowerment. With surprise guest appearances from cannabis advocate Miggy from Cannabis Legalization News, this episode delivers raw, unfiltered insights into the intersections of race, policy, and the future of cannabis reform. Watch video version and read full show notes here: https://thecolememo.com/2025/02/21/e170/

In this episode of The Cole Memo, we break down Illinois' record-breaking cannabis sales in 2024 and explore what these numbers really mean. While the state touts economic growth, we examine the growing divide between corporate operators and social equity businesses, as well as the ongoing battle over hemp-derived cannabinoids. Plus, we discuss Governor Pritzker's stance on the “unchecked” hemp market and its impact on legal cannabis businesses. Later, we dive into Illinois' cannabis policy issues, including home cultivation, high taxes, and the need for market reforms. We also touch on breaking news about former House Speaker Michael Madigan's conviction and what it signals for the state's political landscape. Watch video version and read full show notes here: https://thecolememo.com/2025/02/13/e168/

In this live episode of The Cole Memo, we discuss cannabis influencer Goblin's scathing response to Verano's sponsorship offer. We also break down Illinois' record-breaking cannabis sales, surpassing $2 billion in 2024, and dive into a bizarre lawsuit challenging THC potency limits in concentrates. Plus, I'm joined by live callers! Want to call in live next time? Subscribe to my YouTube channel at ColeMemo.com/YouTube to stay updated on future live streams! Watch video version or read full show notes here: https://thecolememo.com/2025/02/09/e166/

In this episode of The Cole Memo, I review the latest in Illinois cannabis news: A new bill in the Illinois General Assembly could put an end to vehicle searches based solely on cannabis odor. I break down what this means, the legal background, and the potential impact. I also touch on the ongoing debate between hemp and marijuana and how state policies are shaping the market. Watch video version or read full show notes here: https://thecolememo.com/2025/01/31/e165/

In this episode of The Cole Memo, we examine the failed lame duck effort to ban federally-legal cannabis products in Illinois. Was there ever enough support for the controversial bill, or did political tensions and public opposition seal its fate? Tune in for a recap on this high-stakes legislative showdown. Watch video version and read full show notes here: https://thecolememo.com/2025/01/27/e163/

n this episode of The Cole Memo, I sit down with Jeremy Gorner from the Chicago Tribune to discuss the latest developments in Illinois politics and policy. We dive into the heated debate over hemp regulation, including the behind-the-scenes lobbying efforts by Governor Pritzker and Chicago Mayor Brandon Johnson. Jeremy shares insights on how these tensions reflect broader divisions within the Democratic Party. We also explore key legislative updates from the recent lame-duck session, including bills addressing domestic violence, nursing home retaliation, and reforms to the Illinois Prisoner Review Board. Finally, we unpack the high-profile ethics violation case involving Brett Bender, former Deputy Director for Cannabis Control, and its implications for state governance. Watch video version or read full show notes here: https://thecolememo.com/2025/01/28/e164/

In this episode of the Highness Podcast, hosts Diana and JR delve into cannabis, discussing personal choices, industry dynamics, and political challenges. Diana highlights a stylish vape battery from Cake, while JR talks about using Kanna extract for better sleep after a break from THC. They feature Frankie Green Thumbs, a local business assisting in cannabis cultivation.The topic turns to the impending new administration and what that means for the industry. They address political impacts such as Jeff Sessions' rescinding of the Cole Memo, the contentious Farm Bill, slow federal legalization progress, and challenges from figures like Trump, along with monopolistic trends in states like Florida and Maryland.The hosts also explore the rise of popularity with psychedelics like psilocybin and their potential influence on cannabis. They emphasize the need to reassess economic, legal, and social barriers for genuine cannabis reform, providing insightful commentary on the industry's future.Important links:Listeners can get 20% off their first order at Psily Rabbit Medicinals using code YOURHIGHNESS.Use YOURHIGHNESS at checkout for 15% off your order Sprig. This episode is produced and edited by Your Highness Media. Subscribe to our Substack for the latest updates and event information.

In this episode of The Cole Memo, Cole Preston and Phil discuss the release of Cole's new mini-documentary, now streaming at colememo.com/minidoc. They reflect on the challenges of Illinois' cannabis legalization, touching on persistent criminalization, limited licensing, and the broader Midwest cannabis culture. Watch video version and read full show notes here: https://thecolememo.com/2024/12/17/e155/

In this episode of The Cole Memo, Cole welcomes Shaleen Title for a thought-provoking discussion on cannabis legalization, the evolving role of hemp, and the need for policy innovation. Shaleen reflects on her career in drug policy reform and her focus on cultivating the next generation of leaders, and Cole explores how the hemp industry's advantages could inform better cannabis regulations. Together, they tackle the successes and shortcomings of legalization, the fight against overregulation and corporate capture, and the ongoing importance of grassroots movements like Hash Wednesday in shaping change. This nuanced conversation connects decades of activism with today's challenges and opportunities in cannabis reform. Watch video version and read full show notes here: https://thecolememo.com/2024/12/16/e153/

In this episode of The Cole Memo, Cole Preston dives into Governor Pritzker's press conference addressing a controversial bill aimed at regulating hemp-derived THC products in Illinois. Joined by fellow advocate Phil and Illinois Hemp Growers Association leaders Rachel and Chris Berry, they unpack the proposed legislation, its implications for small businesses, and the rhetoric surrounding public safety. With firsthand insights, sharp critiques, and a few laughs, the panel challenges claims made by policymakers while advocating for consumer choice and a fairer market. Plus, updates on the upcoming hemp industry lobby day at the Illinois Capitol. Watch video version or read full show notes here: https://thecolememo.com/2024/12/16/e152/

In this episode of The Cole Memo, I sit down with legal professionals Evan Bruno and Bob Galhotra to dissect the Illinois Supreme Court's rulings on Redmond and Molina, two pivotal cases involving traffic searches and cannabis odor. We break down the broader implications of these rulings, discuss the controversial "odor-proof container" requirement, and examine how these legal developments could embolden law enforcement. Towards the end of the show, we explore the fascinating contrast between hemp and state-regulated marijuana. Watch video version and read full show notes here: https://thecolememo.com/2024/12/15/e151/

This is a clip from a recent episode of High At Nine, where the hosts discuss a story I originally reported on The Cole Memo. The segment covers breaking news from Illinois, as the state Supreme Court upholds the odor-proof cannabis container law, ruling that the smell of raw cannabis alone can provide probable cause for warrantless vehicle searches. The hosts dive into the legal implications, dissenting opinions, and the impact on cannabis consumers and policy. You can watch the full episode of High At Nine by checking out the links in the notes! Watch video version and read full show notes here: https://thecolememo.com/2024/12/05/e149/

In this episode of The Cole Memo, Cole sits down with attorney Ali Jubelirer to discuss her groundbreaking lawsuit against the Illinois Department of Agriculture. The case alleges discriminatory practices in the state's cannabis transport licensing process, disproportionately affecting minority and women-owned businesses. Ali shares insights into the legal strategy, the real-world impacts on small transporters, and the broader implications for equity in the cannabis industry. Tune in for an in-depth look at the intersection of law, business, and social justice. Watch the video version or read full show notes here: https://thecolememo.com/2024/12/02/e148/

Join me LIVE on Monday, December 2nd, at 4:20 p.m. Central for an all-new episode of The Cole Memo! I'll be speaking with the lawyer at the center of the Illinois cannabis lawsuit that's been featured in major outlets like the Chicago Sun-Times. Don't miss this exclusive conversation about the fight for equity in the Illinois cannabis industry. Read the full show notes and find the direct link to tune into the YouTube live premiere here: https://thecolememo.com/2024/11/29/e147/

In this episode of The Cole Memo, Cole is joined by Austin, the executive director of the Texas Cannabis Collective, to dive into the dynamic and evolving world of cannabis policy in Texas. They discuss the recent decriminalization wins in cities like Dallas, the contrasts between Texas's restrictive medical program and its flourishing hemp market, and the regulatory hurdles Texas advocates are battling to protect consumer access. Watch video version and read full show notes here: https://thecolememo.com/2024/11/14/e145/

In this episode of The Cole Memo, I interview Holly Roeder, owner of Ash & Ivy, a new self-funded, family-backed dispensary in Southern Illinois. Holly shares that their dispensary is preparing for a soft opening on November 13, 2024, with the grand opening on Saturday. After facing challenges with opening a lounge in Sesser, Illinois, they moved to West City, an area closer to major roads, making it more accessible. Watch video version and read full show notes here: https://thecolememo.com/2024/11/13/e142

In this episode of The Cole Memo, host Cole Preston connects with Luke Niforatos, Executive Vice President of Smart Approaches to Marijuana (SAM). SAM advocates for a “third-way” approach to cannabis policy, opposing full legalization and commercialization while promoting responsible regulation. Watch video version and read show notes here: https://thecolememo.com/2024/11/10/e139/

In this episode of The Cole Memo, Cole Preston and Phil discuss the release of Cole's new mini-documentary, now streaming at colememo.com/minidoc. They reflect on the challenges of Illinois' cannabis legalization, touching on persistent criminalization, limited licensing, and the broader Midwest cannabis culture. Watch video version or read full show notes here: https://thecolememo.com/2024/11/04/e139/

In this special Halloween episode of The Cole Memo, Cole and Phil spark up a conversation with longtime cannabis and psychedelic policy advocate Dan Linn. Known for his impactful work with Illinois NORML and the Illinois Psychedelic Society, Dan shares insights from his 15+ years fighting for sensible drug policies. They discuss the evolution of cannabis legislation in Illinois, the challenges posed by limited licensing, and how both law enforcement and licensed cannabis cultivators have influenced restrictive frameworks. Dan also dives into the exciting possibilities of the proposed Cure Act, which would decriminalize psychedelic substances and allow for supervised therapeutic use. Watch video version or read full show notes here: https://thecolememo.com/2024/11/01/e137/

In this episode of The Cole Memo, Cameron Clark, CEO and Co-Founder of Sunderstorm, explores two contrasting cannabis markets: Thailand's swift descheduling and the U.S.'s tightly regulated approach. He also shares the evolution of Sunderstorm's edibles brand, Kanha—from pioneering fast-acting nano-tech edibles to launching wellness-driven products and expanding into the hemp edibles space. Watch video version and read full show notes here: https://thecolememo.com/2024/11/01/e136/

In this episode of The Cole Memo, I watch David Lakeman's live-streamed interview for the role of Executive Director at the Massachusetts Cannabis Control Commission and share key takeaways. I also discuss the importance of transparency in cannabis governance and explore the potential impact of Lakeman's move on Illinois' cannabis policies. Don't miss this analysis on what these changes could mean for the future of cannabis regulation. Watch video version and read full show notes here: https://thecolememo.com/2024/10/31/e135/

In this episode of The Cole Memo, I reconnect with Jordan Davidson, the Government Affairs Manager for Smart Approaches to Marijuana (SAM). SAM advocates for a "third-way" approach to cannabis policy; they oppose full legalization and commercialization. Watch video version and read full show notes here: https://thecolememo.com/2024/10/25/ep134/