POPULARITY
Hi friends, I'm back to share some BIG NEWS! If you've been wondering why there haven't been new releases lately... well, I have a new show -- and I'm writing A BOOK! Please subscribe to the Mama Bear Survival podcast - already ranked top 20 in "how to" podcasts in the USA! Join my on a journey of preparedness, self-reliance, personal protection, digital safety, and motherhood. I can't wait to connect with you there! Instagram: @mamabearsurvival
Welcome to episode 3 where we talk personal protection and firearms education with Lena Miculek, 9x world shooting champion behind the revolutionary Rose by SIG SAUER program. It's an eye-opening talk on women's firearm education, self-reliance, fears, and finding strength in the booming echo of the shooting range. Arming Mama Bears: Empowerment through Firearm Skills In this episode, Emily and Lena discuss: Lena's upbringing and rise to shooting champion Facing fears and personal growth Practical tips before heading to the range Personal protection vs. competitive shooting The growth and future of the Rose program Next Steps + Mentioned on the Show Checkout the free Rose by SIG Sauer training videos on Youtube Watch the first few videos and train with Lena anytime, anywhere (in the kitchen if you're like me)! Find a friend and head to the range. Either take a class if you're a beginner or get practice rounds in together. Can't make it to the range? Dry fire is a great way to practice. Just keep watching those videos... small steps! Head over to Mama Bear Survival & join our tribe of likeminded moms. Until next time, Stay safe out there, Mama Bear!
Welcome to episode 2 and our very first guest! We're diving into the Mama Bear mentality with self-defense expert and ultimate Papa Bear, Tim Larkin. He is a best-selling author and founder of Target Focus Training, In this episode, discover how women can unlock their innate protection skills, grasp the essence of true self-defense, and make life-saving choices with confidence. It offers transformative insights into self-protection that empowers everyone, especially mothers, to stand strong and prepared. What You'll Learn Some of the topics covered include: Tim's background and how he became a leading, trust defense expert The problem with traditional self-defense and what it lacks Understand the difference between antisocial and asocial violence "Your Brain over His Brawn" Making better decisions for personal safety Trusting your instincts over social pressures Action Items + Mentioned in the Show Connect with Tim and get on his email list for the free training modules he mentioned Read Tim's book, Survive the Unthinkable. Head over to Mama Bear Survival & join our tribe of likeminded moms. Until next time, Stay safe out there, Mama Bear!
Pack Your Go-Bag, It's Time for the Mama Bear Survival Journey "Because Mama Bear survival isn't just a passive feel-good podcast. This show is really going to take listeners on a journey this year and I hope that you'll join me for it." Are you ready to adventure together this year? Here are some of the topics Emily discusses in this first episode. Emily's journey from a career in media to entrepreneurship 2020 - the year that changed everything (for the better) Waking up to freedom & family Planning for your family's secure future Self-reliance and survival skills for modern mothers Cultivating a self-sufficient lifestyle and community Upcoming Expert Guests and Topics Some of the upcoming episodes include expert guests and topics in personal protection, defense, firearms, situational awareness, prepping, food and water storage, emergency medical and first aid, preparing for pregnancy and postpartum, fighting the war on children, parenting in a digital age and more! Guests include: Lena Miculek, Tim Larkin, Landon Starbuck, 1000 Hours Outside, Brittany Baker, Refuge Medical, SIG Sauer, American Reserves and more. Join the Den Be sure to get on the list and get notified when new episodes and survival resources launch! Go to mamabearsurvival.com and hop on the email list! Until next time, Stay safe out there, Mama Bear!
Introducing Mama Bear Survival The go-to podcast for moms raising children in an unsteady world, with preparedness, resilience & faith. Hosted by Emily Richett, a former news reporter and mother of four, Mama Bear Survival is the podcast for moms who want to reclaim the lost skills and knowledge of our ancestors to not only survive, but to thrive in the days ahead. In each episode, Emily and expert guests explore practical strategies for building self-reliance and resilience, covering topics like self-defense, building a practical food pantry, a clean water supply, and raising critical thinkers in a digital age. Unlike other resources geared toward men or doomsday preppers, Mama Bear Survival is the relatable, practical resource moms need. Tune in weekly to gain valuable advice and timeless insights, ensuring you're prepared for whatever life throws your way. Don't miss an episode – subscribe now and join our community of like-minded moms at Mamabearsurvival.com. Together, we'll proactively prepare to take on the world ahead. Stay safe out there, Mama Bear!
In this episode of The AMPLIFY Show, Emily Richett talks to Ginny Yurich,founder of the 1000 Hours Outside movement about her newest book, Until the Streetlights Come on: How a Return to Play Brightens Our Present and Prepares Kids for an Uncertain Future. Ginny's new book launches on November 7. You can get the pre-sale freebies by going to to the website and filling out your information. Pre-order Until the Streetlights Come On here.
In this episode, Emily Richett talks to author Carrie Gress about her latest book "End of Woman: How Smashing the Patriarchy has Destroyed Us." Topics discussed in this episode: After 50 years of modern feminism, why aren't women happier? Abortion, depression, and other consequences of radical feminism How to combat the toxic feminist culture Practical steps to find our way back home to happier, more fulfilled lives as women and mothers Mentioned on the Show: Buy 'The End of Woman"- Carrie's latest book Connect with Carrie at her website for a signed book & more Faith Friends - The Christian alternative to American Girl doll Website Instagram
In this episode, Emily Richett talks to author Carrie Gress about her latest book "End of Woman: How Smashing the Patriarchy has Destroyed Us." Topics discussed in this episode: After 50 years of modern feminism, why aren't women happier? Abortion, depression, and other consequences of radical feminism How to combat the toxic feminist culture Practical steps to find our way back home to happier, more fulfilled lives as women and mothers Mentioned on the Show: Buy 'The End of Woman"- Carrie's latest book Connect with Carrie at her website for a signed book & more Faith Friends - The Christian alternative to American Girl doll Website Instagram
We continue our discussion with Emily Richett on how to use local and national media to amplify your brand. You can learn more about Emily and the work she does for her clients by visiting her site at https://emilyrichett.com.
This week we welcome Emily Richett on the show to discuss how to use local and national media to amplify your brand. Emily is a former TV news reporter turned publicist and media coach who's passionate about helping entrepreneurs succeed. You can learn more about Emily and the work she does for her clients by […]
In this episode of the Momentum Podcast, Alex is interviewed by Emily Richett of the Amplify Podcast. Alex shares such an important message for entrepreneurs. If you're running a business, you're taking risks, you're making things happen, and during these challenging times, it may require more fortitude and mental focus than ever before. Alex Charfen, a business growth coach who helps entrepreneurs grow and scale their businesses, gives practical, tangible, and actionable tips that you can implement into your business right now. He has that shift in perspective that a lot of us are looking for and I hope this resonates with you - and brings you hope - as much as it did for me. Your business has the potential to change the world, and the only way to see that potential become a reality is to implement a strategic plan. If you're ready to learn more, go to https://predictableplanningsystem.com/pps/pps-reg/ to get started. Our entrepreneurial journey doesn't end here! Be sure to check out our Facebook Community filled with entrepreneurs just like you who are getting into momentum and building world-changing empires ---> https://charfen.com/community If you are an entrepreneur who is listening in and you can relate, then be sure and head over to https://momentumplanner.com/mps and gain access to one of the most requested business tools to grow and scale your business in any market condition, even in this one. For more information on Emily Richett, check her out on social media @emilyrichett and listen to The Amplify Podcast at https://theamplifyshow.com
Former reporter and now mom and business owner, Emily Richett, takes us behind the headlines to show us how the sausage is made. No matter what's coming, you can be ready for your family and others. http://PrepareWithJustin.comMy new book, "Good News: Hope and Encouragement for Trying Times" is out now!Grab your signed copy today. http://JustinBarclay.com/storeDown 96 pounds!Wanna know my weight loss secret?check it out: http://justinbarclay.com/mysecretGet the Good News Letter:http://JustinBarclay.com/GoodNews
FOIA requested emails show Fauci has been less than truthful. Plus, speaking of FOIA requests, we discuss the latest with the Kent County Health Dept. mask mandates in schools with Commissioner Matt Kallman.Emily Richett stands up against bullying parents.New documents reveal Fauci lied to Sen Rand Paul about gain of function research.No matter what's coming, you can be ready for your family and others. http://PrepareWithJustin.comMy new book, "Good News: Hope and Encouragement for Trying Times" is out now!Grab your signed copy today. http://JustinBarclay.com/storeGet the Good News Letter:http://JustinBarclay.com/GoodNews
Have you put a lot of time and resources into a career? One that you enjoy, that allows you to earn well, and aligns with your gifts? Are you still feeling unfulfilled or like a part of you is still wondering “is there something more”? Meet Ali. Ali is a former lawyer turned baker and owner of the Good Cookie Sweet Shop. She found herself enjoying the title of lawyer and the assumptions people had “baked in” with the title like educated, smart, successful. But when she finally found time to herself and began to question who she was outside of her career as a lawyer--she found an answer she didn't expect. An answer with a cute pink door, loads of gratitude, and an extraordinary way to mix family and business. Take a listen and see how the ability to let go of your fears, find support, gain confidence, and grow a thick skin can take you from a dream to a reality. What you'll hear in today's episode: How childhood aspirations surface back up in adulthood What it's like to feel defined by a job title The thought process behind knowing when to quit How do you make decisions? The Kolbe Assessment Should I rent or buy my brick and mortar business? Related Episodes: Rediscovering Your Wins with Emily Richett of Get Happy PR B is for Branding ft. Trevor Corlett Say hi: Connect with Irie Lemon on Instagram and Facebook and LinkedIn Connect with Liz of The Lemon Bowl on Instagram and Facebook Connect with Vince of Irie Kitchen on Instagram and Facebook Connect with The Good Cookie Sweet Shop on Instagram and Facebook Help us out: Enjoyed this episode? Leave a review and send it to your best friend. If you have any topic or guest suggestions, let us know on Instagram or the comment section on YouTube! Stay tuned for monthly episodes filled with practical tips, amazing conversations, and incredible guests! Produced by Attic Audio Productions, LLC
“The biggest thing I've learned is there are seasons in life, and it's not forever. It's all temporary.” - Liz Della Croce Thanks to Emily Richett for hosting Liz on The Amplify Podcast last fall. Today's episode drop is a replay of that wonderful conversation between Emily & Liz. Enjoy! We'll return to our regularly schedule programming on Tuesday, May 25th. We hope you're all doing well! Say hi: Connect with Tiffany of IHeartGR on Instagram Connect with Irie Lemon on Instagram Connect with Liz of The Lemon Bowl on Instagram Connect with Vince of Irie Kitchen on Instagram Help us out: Enjoyed this episode? Leave a review and send it to your best friend. If you have any topic or guest suggestions, let us know on Instagram or the comment section on YouTube! Stay tuned for weekly episodes filled with practical tips, amazing conversations, and incredible guests! Produced by Attic Audio Productions, LLC
The Passion to Profit team presents Vince's interview on The AMPLIFY Show #25. In this episode, Emily Richett of The AMPLIFY Show chats with our very own Vincent Mcintosh, co-host of Passion to Profit and 23-year-old owner of Irie Kitchen here in West Michigan. Vince opened his restaurant at age 19, and you'll hear more about how being an entrepreneur is just part of his DNA. Emily and Vince discuss being a restaurant owner during a pandemic, their shared traits as Enneagram 3s, and the merits of crunchy versus creamy peanut butter. He launched a mastermind this fall with Liz over at the Lemon Bowl, who is his co-host of Passion to Profit. If you're in a place of transition right now too, Vince's attitude, personality, and philosophy will serve you well. Happy listening! “The biggest thing I've learned is it takes more than just what you can do. In a brick and mortar business, you need people.” -Vincent Mcintosh Say hi: Connect with Irie Lemon on Instagram Connect with Liz of The Lemon Bowl on Instagram Connect with Vince of Irie Kitchen on Instagram Help us out: Enjoyed this episode? Leave a review and send it to your best friend. If you have any topic or guest suggestions, let us know on Instagram or the comment section on YouTube! Stay tuned for weekly episodes filled with practical tips, amazing conversations, and incredible guests! Produced by Attic Audio Productions, LLC
Archive 2 of Momentum for the Entrepreneurial Personality Type (EPT)
As an entrepreneur, if you've ever felt like you couldn't get the help you need and you were never going to break through to finally not doing everything yourself, you're not alone. So many of us have been there, just like our guest for today. In this podcast, we interview one of our Billionaire Code Accelerator clients, Emily Richett. She's going to share with us how she's grown her business faster than she ever thought possible, built a team she never thought she'd have, and the impact it's had on her life. Resources mentioned: https://gethappypr.com/ Billionairecode.com
This week, Vince and Liz are joined by Emily of Get Happy PR. Starting her career as a news reporter, Emily took a leap of faith to launch a PR firm out of her home. Focused primarily within the service & hospitality industry, her business has had to drastically adjust during the recents months of the pandemic. Emily joins us to share how her company has adapted and how they continue to do so. In this podcast, you’ll learn:The focus shouldn’t just be on doing ‘more’Your personal values should be what you can controlLife happens in ‘seasons’ and nothing is foreverYou don’t need the affirmations of others to know you’re on the right track Connect with Emily of Get Happy PR on InstagramConnect with Irie Lemon on Instagram or Facebook Connect with Liz of The Lemon Bowl on Instagram or Facebook Connect with Vince of Irie Kitchen on Instagram or Twitter If you have any topic ideas for the future, let us know on Instagram or the comment section on YouTube! Enjoyed this episode? Leave a review and send it to your best friend. Stay tuned for weekly episodes filled with practical tips, amazing conversations and incredible guests!
Emily is a former TV news reporter and the founder of "HAPPY PR." We discuss trying to build a high-impact business alone, how important it is to get really clear on what it is you actually want in your business and making the mindset shift to know when to ask for the support you need in your business to grow. Thinking Like A Boss: Uncover and overcome the lies holding you back from success is now available for PRE ORDER! Pre-order bonuses releasing SOON! See full show notes >> HERE Join us in the conversation. Screenshot your show, share your biggest takeaway and tag us on INSTAGRAM STORIES!
The Amplify Show is here to shine a spotlight on inspiring people doing incredible things, to help you amplify your business, and your life. In episode 1 of The Amplify Show I am talking with Alex Charfen, business coach extraordinaire and author of The Entrepreneurial Personality Type. Alex has a history of taking failing business and turning them around, so maybe it shouldn't come as a shock that after his own real estate business went bankrupt, his next venture made it onto the Inc. 500's top 50 list in it's first eligible year. As my own coach, Alex has given me a roadmap for growing my business, my team, and my overall clarity in life. “Essentially, every business is a turn-around because there's always challenges in a business.”- Alex Charfen Moving the Needle Now Alex shares his philosophy for strategic business planning, implementing processes that move the needle forward now, rather than trying to plan far into the future and having to constantly realign a confused team. He says that having a plan for today forward rather than an obscure 3 year vision is the best way to explode growth. EPT and the Legacy of the Huntress We talk about the Entrepreneurial Personality Type, Alex's book and theory defining fundamental traits that entrepreneurs share, and why people like us are vital to a growing society. “..we are that small percentage of the population that… goes through the vulnerability and exposure it takes to question the status quo..” -Alex Charfen He shares about his systems and programs, and what it means to be a “huntress”. Alex believes in the power of strong women, and empowers women to help themselves and each other in his mastermind and business coaching groups. “You can be both--you can be the mother and the nurturer and a family leader, and also lead a business.” -Emily Richett Morning Routines for Intentional Success High achievers know that how you start your day matters, and Alex is no exception. We talk through his personal morning routine, and the top 3 things you can do to improve your mornings. “...the way you start your day with intention is going to be carried throughout the day.” -Alex Charfen Topics discussed with high growth business coach Alex Charfen in this episode of The Amplify Show: Strategic business planning Entrepreneurial Personality Type Alex's Mastermind and his definition of the “huntress” Women in business Morning routines for high achievers The top 3 things to incorporate into your morning routine Rapid Fire Round Q&A on business tools, false beliefs and what he knows to be true Connect with Alex Charfen: Website Billionaire Code Facebook Instagram Connect with me: Website Instagram Facebook
As an entrepreneur, if you’ve ever felt like you couldn’t get the help you need and you were never going to break through to finally not doing everything yourself, you’re not alone. So many of us have been there, just like our guest for today. In this podcast, we interview one of our Billionaire Code Accelerator clients, Emily Richett. She’s going to share with us how she’s grown her business faster than she ever thought possible, built a team she never thought she’d have, and the impact it’s had on her life. Resources mentioned: https://gethappypr.com/ Billionairecode.com When you’re ready, here are a few ways my team and I can help scale your business: 1. Grab a free copy of my book: The Entrepreneurial Personality Type. This book will show you why, as an entrepreneur, there is nothing wrong with you, and how you’re not alone. We are the few who dare to dream of a better future and go into the world, insisting it become a reality. 2. Watch our free presentation on Momentum Masterclass. In this free training, you’ll learn how to eliminate pressure and noise, how planning systems play a massive role in your success, and the keystone habits every entrepreneur needs to develop. 3. Join our Billionaire Code Facebook Group. Come hang out in our Facebook group of over 2,000+ members where we regularly share about team building and company growth. 4. Subscribe to the Momentum Podcast. The Momentum Podcast will walk you through the importance of building a team, scaling companies, and ultimately, making your greatest contribution to the world. 5. Join one of our programs and work with me and my team. If you’d like to work directly with me and my team, to take you from where you are today to a place where there are consistent growth and scale, head on over to billionairecode.com and we’ll send over some details to get you started.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Wondering how you can get PR and media coverage a for your agency? Afraid your agency isn't newsworthy? Then it's time to learn some simple tips to get your agency the media coverage it deserve so you can generate interest and leads organically, plus amplify your brand. Today's show guest is talking ways to jump-start your agency's publicity. In this episode, we'll cover: 3 tips to achieve media coverage. The #1 thing to do for a media interview. Today I chatted with Emily Richett, founder and owner of Richett Media. In 2013, Emily left her job as a TV news reporter to start a new venture and naturally leaned towards publicity. Over the past five years her agency has grown from a solo act, to now 5 full time employees. Emily shares some great advice on working with different media outlets and how to start getting your agency in the news. 3 Tips To Achieve Media Coverage Your agency is newsworthy, even if you don't think so. There are always ways to be newsworthy if you understands what the media outlets are targeting, what they care about and the natural ebb and flow of the news cycle. Emily shared 3 big tips for getting noticed by the media: Make it easy for the media to want to cover your story. The media is going to cover seasonal and holiday trends, based on their annual calendar. If you can connect the dots for them and align with a season or time-sensitive current trend you're more likely to get noticed. Create the hook for the media. Often times reporters are too busy, so if you do some of the leg work for them it's a much easier sell. Tie into what the media outlet's viewers care about. People care about people (not businesses) and their impact on society. Outline how your agency is making an impact, whether on a local or national level. Utilize social media as a media lead generation tool. On Twitter search #journalrequest, where journalists request information and quotes for stories. On LinkedIn, use Dux Soup as a lead generation tool to leverage for media lead generation. Check out other resources, like H.A.R.O. ("Help a Reporter Out") The #1 Thing To Do For a Media Interview Prepare in advance! You want to leverage this media opportunity, so you MUST do your homework in order to make your media coverage great. See if you can find out what questions they will ask. A great way to do this is to study past interviews. Create a list of questions you want to be asked in order to touch on the important topics; provide the list to the media outlet. If your agency will be in print, provide professional pictures and /or headshots. If you agency will be on TV, shoot a hi-res B-roll and provide it. Remember to be yourself. Find your agency's voice. [clickToTweet tweet="Fifty-percent of a great PR opportunity is getting the press. The other 50% is leveraging the media exposure." quote="Fifty-percent of a great PR opportunity is getting the press. The other 50% is leveraging the media exposure."] Always have a call to action with media coverage. Make sure the viewers can find your agency or your client. For Emily's free entrepreneur's publicity guide, click here. Ready to Discover the Best Agency Strategies Working Today? [Invitation-Only Group for Digital Agency Owners] Most agency owners struggle to scale. We’ve developed a process that will guide you through the journey of implementing the right systems so you can scale your agency — instead of feeling overwhelmed by it. We do this by bringing together agency thought leaders to share strategies, offer advice, and reveal what’s working (and what’s not working) in their agency. The truth is, whatever you want to accomplish in life, nothing will help you go further, faster than getting the right advisor in the context of motivated peers. If you want to GROW fast and smart, here's how Agency University™ Mastermind will HELP. Request your personal invite here.
There's this idea out there that building relationships is just easy for some people. And sure, if you have a social personality and are naturally an extrovert, or if you love to talk and connect with people, then yes, maybe building relationships is easier for you. But your personality style doesn't have to dictate your ability to build relationships! After all, everyone has a little bit of insecurity in them. As you can probably guess, I'm a huge extrovert. But I still get a little nervous walking into a party or situation where I don't know anyone. We all know what it's like to feel like the new kid at school. So for those of us who have a super extroverted personality style, it doesn't mean that we won't ever struggle with building relationships. And building relationships isn't only vital in your life, but it's also vital to your business. Everything you will ever achieve in your life will come through people-so becoming good at building relationships is one of the most important skills you can develop. In fact, if you don't have key relationships, you won't get anywhere. Related: 4 Friends You Need in Business Why Are Business Relationships so Important? Even if the only person that works in your business is you, you still don't have to go it alone. Building strong business relationships will set you up for success in these areas: Getting your products into stores Collaborating with bloggers and influencers Gaining referrals for new customers Connecting your clients with supplemental vendors Overcoming challenges when you get stuck And who doesn't need help with at least one of those things? So, in this episode, I'll give you the five steps to making strong business connections. My Guest This Week Is Emily Richett! Emily is a publicist, consultant, and the founder of Richett Media. She is a former TV news reporter. While in that role, she covered over 6,000 inspiring stories about entrepreneurs, businesses and nonprofit organizations. So, she's basically an expert on how to share the story of your business and get exposure. Sharing your story is one of the strongest ways you can build business relationships and get PR, and we're going to learn so much from her! In this podcast, Emily and I talk about: Why it's easier than you think to get media coverage, especially as a small-business owner How to think like a reporter and pitch your story as valuable to them, so that they actually want to help you get exposure and access to their audience The best times of year to seek out local media coverage based on your type of business Overcoming Imposter Syndrome when you're competing with owners of bigger businesses How to build amazing relationships with reporters and influencers so they have you back for repeat collaborations Creative, outside-the-box ways to promote your business From Building Relationships to Busting Business Loan Myths I was reading a Forbes article the other day called "Best Small-Business Loans For Women in 2018," and I was encouraged to see the latest stats on female-owned businesses. Basically, y'all are killing it. But the article goes on to talk about all the different ways you can get small-business financing. Now, you know I'm all about y'all growing your businesses. What I don't want you to do is believe that taking out loans is the only way to do that. In fact, taking out a loan isn't an indicator of success or growth-it's a risk and a loss of power. But I am here to tell you that you can chase your dream and achieve success-and do it all debt-free! In fact, I know and have personally seen countless women who've done just that. Just listen to my podcast interview with Melissa Hinnant, founder of Grace & Lace, who did $800,000 in sales her first year in business without borrowing a penny. In this episode, I'm going on a bit of Christy-rant to address this issue head-on! Plus, I'll answer a question...
There’s this idea out there that building relationships is just easy for some people. And sure, if you have a social personality and are naturally an extrovert, or if you love to talk and connect with people, then yes, maybe building relationships is easier for you. But your personality style doesn’t have to dictate your ability to build relationships! After all, everyone has a little bit of insecurity in them. As you can probably guess, I’m a huge extrovert. But I still get a little nervous walking into a party or situation where I don’t know anyone. We all know what it’s like to feel like the new kid at school. So for those of us who have a super extroverted personality style, it doesn’t mean that we won’t ever struggle with building relationships. And building relationships isn’t only vital in your life, but it’s also vital to your business. Everything you will ever achieve in your life will come through people—so becoming good at building relationships is one of the most important skills you can develop. In fact, if you don’t have key relationships, you won’t get anywhere. Related: 4 Friends You Need in Business Why Are Business Relationships so Important? Even if the only person that works in your business is you, you still don’t have to go it alone. Building strong business relationships will set you up for success in these areas: Getting your products into stores Collaborating with bloggers and influencers Gaining referrals for new customers Connecting your clients with supplemental vendors Overcoming challenges when you get stuck And who doesn’t need help with at least one of those things? So, in this episode, I’ll give you the five steps to making strong business connections. My Guest This Week Is Emily Richett! Emily is a publicist, consultant, and the founder of Richett Media. She is a former TV news reporter. While in that role, she covered over 6,000 inspiring stories about entrepreneurs, businesses and nonprofit organizations. So, she’s basically an expert on how to share the story of your business and get exposure. Sharing your story is one of the strongest ways you can build business relationships and get PR, and we’re going to learn so much from her! In this podcast, Emily and I talk about: Why it’s easier than you think to get media coverage, especially as a small-business owner How to think like a reporter and pitch your story as valuable to them, so that they actually want to help you get exposure and access to their audience The best times of year to seek out local media coverage based on your type of business Overcoming Imposter Syndrome when you’re competing with owners of bigger businesses How to build amazing relationships with reporters and influencers so they have you back for repeat collaborations Creative, outside-the-box ways to promote your business From Building Relationships to Busting Business Loan Myths I was reading a Forbes article the other day called “Best Small-Business Loans For Women in 2018,” and I was encouraged to see the latest stats on female-owned businesses. Basically, y’all are killing it. But the article goes on to talk about all the different ways you can get small-business financing. Now, you know I’m all about y’all growing your businesses. What I don’t want you to do is believe that taking out loans is the only way to do that. In fact, taking out a loan isn’t an indicator of success or growth—it’s a risk and a loss of power. But I am here to tell you that you can chase your dream and achieve success—and do it all debt-free! In fact, I know and have personally seen countless women who’ve done just that. Just listen to my podcast interview with Melissa Hinnant, founder of Grace & Lace, who did $800,000 in sales her first year in business without borrowing a penny. Or read my interview with Amber Jones, who started Minnie’s Travel Boutique after attending a Business Boutique event and grew the business, slow and steady, from a modest $900 to six figures. So in this episode, I’m going on a bit of Christy-rant to address this issue head-on! Plus, I’ll answer a question from one of our live Business Boutique events. 1:05 How to Build Relationships 16:38 Interview with Emily Richett 39:42 Busting Business Loan Myths 43:14 #ASKCHRISTYWRIGHT 50:49 Homework Get Christy's Social Media Cheat Sheet by filling out the form here! To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.
Welcome to Season 1 Episode 1 of the Creative Business Success Podcast! In this episode, I talked with https://www.angelamoorepersonalstyling.com/?utm_source=thecelab.com&utm_medium=referral (Angela, a personal stylist from St. Louis). She's been struggling with finding her ideal clients in order to grow her business, though. In this episode, I worked with Angela to find opportunities to identify and connect with her ideal clients, create mutually beneficial business partnerships, and get the word out about her services. Here is a cheat sheet of some of the episode highlights: Angela's intro, 0:50 Her local marketing obstacles, 1:41 Creating mutually beneficial partnerships, 2:28 Expanding your network, 3:14 Thinking outside the box, 4:37 Going beyond your current audience, 5:28 What to do with all your new options, 7:37 Finding partnerships for workshops, 7:49 Expanding your testimonials, 8:28 Check out Dubsado to improve your workflow, 9:46 PR reach, 10:25 https://richettmedia.clickfunnels.com/optin-thank-you-page16406253 (Emily Richett's PR webinar), 11:46 Why we all need an outside perspective on our business, 13:20 Where to connect with Angela, 15:29 Let's dive a little deeper into a few of these local marketing obstacles and solutions, though! 1 | Create mutually beneficial partnershipsAs an entrepreneur and especially a solopreneur, it is SO easy to get in the “it's just me, myself, and I” mindset. That's just not true! There are so many others out there who would love to collaborate with you if you'll just ask. For Angela, I suggested finding some partnerships in her local area, but depending on your type of business, you could do this online too. In this case, Angela could reach out to travel agents to offer packing services to their clients and wedding coordinators to offer wedding party styling services, just to name a couple. Get creative with your partnership ideas, too! If you're having trouble thinking of any, ask your friends and family what other kinds of services they think would complement yours and start there. 2 | Go beyond your current audienceThis one may seem kind of obvious, but it's surprising how often we overlook it. Angela was focusing on young moms as her primary personal styling audience. The problem is, young moms often don't have much time or disposable income, which means they can be a hard sell. Instead, I suggested that she consider reaching out to business women and groups that cater to them instead. These women often have the money for a great wardrobe, but don't want to waste the time picking out an outfit every morning. Angela's personalized lookbooks would be perfect for this audience, as it would give them a quick way to choose an outfit without sorting through their closet fifty times! When you start to think about who needs you AND has the ability to hire you or purchase your products, you'll find your sweet spot (or two!). Don't get stuck in the rut of who you've already been reaching out to – go beyond it. 3 | Expand your testimonialsIn Angela's case, she had some great testimonials on her site, but they're easy to pass over. Instead of relying on text-based testimonials, I suggested she consider getting video testimonials as well. This is perfect for her services because they are so personal and visual. Showing HOW she helped a client dress well for a particular body type is powerful. Video garners much more attention than text these days, so she can use it in other applications besides just her website. Those testimonials could become Facebook ads, be featured in webinars, and so much more. If your testimonials are not helping you convert leads into clients, it's time to try a new tactic. Go outside of the standard text testimonials and see where they take you! 4 | Connect with local media for PR!This is something that terrifies a lot of entrepreneurs. After all, what would I even talk...
Emily is a former TV news reporter and the founder of Richett Media, a public relations and inbound marketing firm that helps clients to increase visibility, credibility and overall, PROFITABILITY. Sponsors: Billy Gene: Join Billy Gene on his free training where he’s going to show you the same process he’s used working with some of the world’s largest franchises to get ROI on Facebook ads. Claim your spot today at INeedThisTraining.com! DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project!
***We had a poor connection so Kris' volume is a bit low, it's not your speakers. It's the holidays and for me there nothing that make a better gift than a book. On those cold winter nights you can settle in by the fireplace with a good read in your hands. Just the feel of good paper does it for me;) Or if you are into the downloadable kind, well, that will work too! Today I had a chance to catch up with Kris Carr, best known for her Crazy Sexy Everything Series. I first learned about Kris, when I was diagnosed with colon cancer back in 2009 and a local television reporter by the name of Emily Richett gave me a Crazy Sexy Cancer card to life my spirits. Today Kris talks a little bit about her cancer diagnosis, how eating well is one of the most important things you can do for yourself and your body and shares a bit about the recipes she came up with for Crazy Sexy Kitchen. If you think this is another "tree hugging, fruit and granola lovin' cookbook, you couldn't be more wrong. Her Website: www.kriscarr.com On Facebook: www.facebook.com/KrisCarr.FanPage On Twitter.com/Kris_Carr