Podcasts about chief marketing officers

In this episode, Andrew Chang, Chief Marketing Officer, UChicago Medicine, discusses using AI and marketing technology to improve patient access, measure ROI, support responsible growth and transform the healthcare experience. He also shares UChicago Medicine's plans for its new cancer center and its broader vision for the future of care.

As people take greater ownership of their health, the role of brands is changing.Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives.Jim is joined by:Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact.Lauren Gellman, Senior Director and Head of Marketing for Health and Home at Google. Lauren oversees marketing across Google's health ecosystem, including Fitbit, Nest, and Google Health, where she's helping shape the future of AI-powered health experiences and personalized wellness.Samantha Avivi, Global Chief Marketing Officer for Consumer Health at Bayer. A longtime marketing leader whose career includes roles at Procter & Gamble, Kimberly-Clark, Walmart, and more, Samantha now leads global marketing and innovation across Bayer's portfolio of trusted consumer health brands.Drawing on Havas' Science of Desire research, the conversation explores how healthcare marketers are building trust in the age of AI, making complex science more accessible, and helping people navigate an increasingly personalized health journey. Ultimately, it arrives at a simple but powerful idea: the future of healthcare marketing isn't simply about helping people live longer. It's about helping people live better.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of The Speed of Culture podcast features Alison Payne, Chief Marketing Officer at Heineken USA. Alison explains how one of the world's most recognizable beer brands stays culturally relevant without forgetting what it authentically stands for. She breaks down the changing role of live experiences, fandom, creators, AI, packaging and non-alcoholic beer, while sharing why strategic restraint and protecting creativity are essential leadership skills for modern marketers.Follow Suzy on Twitter: @AskSuzyBizFollow Alison Payne on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Frank van de Ven to the show. Frank recently retired as Chief Commercial and Chief Marketing Officer of Life Fitness, closing out a nearly three-decade run with the company that took him from EMEA Marketing Director to General Manager of Life Fitness Benelux, Managing Director for Continental Europe, the Middle East and Africa, and ultimately Vice President International, with responsibility for Europe, the Middle East, Africa, and Asia-Pacific. Born in the Netherlands and a veteran of Philips and GE Plastics before entering the fitness industry, Frank spent the early 1990s as Commercial Director of High Five Health Promotion, where he built the franchise model that carried the brand into the commercial club market. He has served multiple terms on the board of EHFA (now EuropeActive), written columns for two trade publications, and presented at conventions across Europe. Today he advises a portfolio of companies —including HUR, One Beyond Success, Recharge Yourself, and Fold Reformer — and mentors emerging leaders across the sector. In this wide-ranging conversation, Bryan and Frank trade questions on trends, technology, and where the industry is heading. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ Learn more about HFA's European Congress: https://hub.healthandfitness.org/european-congress One Powerful Quote: 18:46: "If you do what you get, you get what you got." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:34: Bryan opens the show, and Frank walks through his path into the fitness industry and the work he's focused on now. 10:42: Frank identifies the key trends shaping the market, and the ones the industry is overlooking. 18:40: Bryan asks how the competitive landscape is shifting as new ideas and products enter the space. 21:03: Frank shares his perspective on technology and the impact it's having across the industry. 23:59: Frank closes with the lessons he's taken from his career. Bullet List of Resources: https://foldreformer.com/ Guest Contact Information: https://www.linkedin.com/in/frank-van-de-ven-48b5974/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163 

Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelligence layer powering interconnected agent workflows. Wong stresses that AI output quality depends entirely on data hygiene, making clean data infrastructure a prerequisite for effective AI-driven decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelligence layer powering interconnected agent workflows. Wong stresses that AI output quality depends entirely on data hygiene, making clean data infrastructure a prerequisite for effective AI-driven decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gather and organize the same data. The output now feeds one-pagers and an interactive Gemini gem, giving sales real-time answers without waiting on a team or logging into a clunky dashboard.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anika sat down with Leysan Zigangirova to explore how marketing leadership must evolve as artificial intelligence makes content creation almost free. The conversation revealed a crucial truth: AI cannot replace human judgment, strategic risk-taking, or deep audience insight. Leysan's 15-plus-year background spanning Procter & Gamble, Philip Morris, Microsoft, Nebius, and now Async offered practical insights into transitioning from consumer marketing to tech startups, rebranding major products, and keeping human taste at the center of innovation.   In This Episode The early career roots in consumer market intelligence at P&G and managing the Marlboro Gold original rebrand Shifting from fast-moving consumer goods to enterprise tech at Microsoft Building Yandex Cloud from scratch and leading the visual identity and brand name creation for Nebius Taking a 15-country sabbatical around the world and how it built mental agility for the AI era Why marketing must share a revenue KPI with sales to eliminate department silos The danger of waiting for perfect data versus making bold, human-driven decisions Why Async shifted from Podcastle to focus on asynchronous creativity and editing co-creation The growing importance of human taste as a competitive advantage against AI-generated "slop"   Timestamps 04:11 — Managing the Marlboro Lights rebrand to Marlboro Gold and navigating ethical challenges within restricted tobacco markets. 07:13 — Transitioning into the technology sector at Microsoft and working on the Azure cloud rollout. 08:58 — Building Yandex Cloud from scratch and co-founding the brand identity for Nebius, leading to $700 million in strategic financing. 10:33 — Taking a life-changing 15-country global sabbatical and using that mental agility to adapt to fast-paced AI environments. 16:11 — Unifying metrics: Why marketing and sales must share revenue KPIs to build trust and eliminate departmental silos. 18:37 — Navigating uncertainty: The danger of waiting for complete data and why human risk-taking separates leaders from AI. 21:30 — Balancing AI automation with human judgment, resource reality, and operational limitations. 23:48 — The evolution of Async: Transitioning from Podcastle to an AI-native editing co-pilot for asynchronous creativity. 25:44 — The value of human taste: Why subjective perspective and authentic quality serve as the ultimate competitive defense against AI "slop". 31:47 — Advice for modern founders: Starting with core user conversations and anchoring strategy in founder passion.   Key Insights & Takeaways   Insight 1: AI Lacks Resource Reality and Risk-Taking   While AI optimizes productivity and text/image generation, it cannot comprehend internal team dynamics, operational capabilities, or resource realities. Furthermore, AI avoids risk, whereas human leadership relies on making bold decisions with incomplete data.   Insight 2: Marketing Must Share Revenue KPIs   Treating marketing purely as a brand equity exercise builds a wall between departments. When marketing shares a revenue KPI with sales, data tracking improves, inter-departmental hostility dissolves, and both teams work cohesively.   Insight 3: Speed Trumps Perfect Data in Fast-Moving Markets   Planning cycles have shrunk from annual strategies down to monthly or bi-weekly alignments. Waiting for complete data causes organizations to miss their window; modern leaders must embrace calculated risks and navigate blind spots faster than competitors.   Insight 4: Human Taste is the Ultimate Competitive Advantage   As AI-generated content increases, the internet is flooded with low-quality "slop". True market distinction stems from human taste, subjective perspective, and genuine emotional connections that technology cannot replicate.   Insight 5: Rebranding Requires a Deep Structural Pivot   A successful rebrand goes far beyond semantics. When Podcastle evolved into Async, it mirrored a complete structural shift toward asynchronous video creation, ensuring the brand identity aligned directly with evolving user needs and product reality.   Resources & Links Mentioned Async (formerly Podcastle)  Nebius Microsoft Azure   About Leysan Zigangirova Leysan Zigangirova is a seasoned marketing leader with over 15 years of experience scaling global brands. Starting her career in consumer and market intelligence at Procter & Gamble and managing iconic portfolios at Philip Morris, she later transitioned into technology. She spent four years at Microsoft, helped build Yandex Cloud from scratch as a founding member, created the brand identity for Nebius—which attracted $700 million in financing—and traveled across 15 countries on a life-changing sabbatical. Today, she serves as the Chief Marketing Officer at Async, helping creators and teams embrace asynchronous video creation and AI-driven editing.   Connect with Leysan LinkedIn: https://www.linkedin.com/in/lzigangirova/ Website:  https://async.com Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857Follow the Show: https://followthepodcast.com/67940257010b317cdaa9d857Send a Message: https://podcastfeedback.com/67940257010b317cdaa9d857Check out our Website: https://www.yourbrandamplified.comSpeak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gather and organize the same data. The output now feeds one-pagers and an interactive Gemini gem, giving sales real-time answers without waiting on a team or logging into a clunky dashboard.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Raygacy Show, we sit down with Warren Kornblum, former Global Chief Marketing Officer of Toys “R” Us, former Chief Marketing Officer of Serta Simmons Bedding, and Founder & CEO of Shadow Branding.After spending decades helping some of the world's most recognized brands capture attention, build loyalty, and create lasting emotional connections, Warren shares the timeless principles behind what makes a brand truly unforgettable.We explore why consumers buy feelings instead of products, how iconic brands earn trust, the lessons businesses can learn from the rise and challenges of Toys “R” Us, and what the future of branding looks like in an AI-driven world.Whether you're an entrepreneur, marketer, business owner, content creator, or aspiring leader, this conversation will challenge the way you think about branding, customer loyalty, and human connection.

Why are companies preparing for agent-to-agent customer service when many customers still cannot get a chatbot to answer a straightforward question? In this episode of Tech Talks Daily, I speak with Latané Conant, Chief Marketing Officer at Parloa, about the state of customer experience and what businesses must repair before agentic AI becomes another barrier between customers and support. Parloa's State of Agentic CX report assessed 10,000 enterprise websites, 4,000 chat interactions, and 100 phone trees. According to the company's findings, fewer than 10% of the tested chat conversations achieved the customer's goal. Only 1% of enterprises demonstrated readiness for automated agent-to-agent interactions. Those results raise a difficult question about years of customer experience investment. Businesses now have websites, chatbots, mobile applications, email, messaging, and phone systems, but customers frequently struggle to find help or complete the task that brought them there. Latané argues that part of the problem comes from treating customer service primarily as a cost center. When the objective is reducing contact volume, organizations can unintentionally make themselves harder to reach. This overlooks the commercial and operational information contained within customer conversations. Calls can reveal onboarding problems, unexpected product uses, recurring faults, and potential sales opportunities. Latané explains how analyzing service conversations can give marketing, product, operations, and executive teams a clearer picture of what customers are experiencing. We also examine why so many chatbots reproduce the frustration of traditional phone trees. Although the interface looks conversational, the system underneath may still rely on rigid categories and predefined routes. Customers then find themselves trying different words or repeatedly requesting a human agent. Latané describes a better agentic customer experience as being closer to talking with someone who already knows you. A personal AI agent could remember previous interactions, understand preferences, work across voice and text, and complete a request without making the customer repeat information. That possibility also introduces questions about trust, permissions, personal information, and oversight. Latané discusses the need to monitor what AI agents are doing, identify when conversations move away from approved subjects, and use supporting agents to detect potentially harmful behavior. Human involvement remains particularly important when a conversation involves distress, vulnerability, or emotional care. In Latané's roadside assistance example, AI can arrange a tow truck for a flat tire. If it detects signs that the caller is in distress, the conversation should move quickly to a person. We finish by considering what this means for customer service employees. Latané believes experienced representatives and operations teams can become builders and managers of AI agents, applying their customer knowledge across a much larger digital workforce. If the existing customer service front door is confusing and unwelcoming, should businesses repair that experience before inviting AI agents through it? Listen to the episode and share your thoughts with me.

Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New Relic won't automate end-to-end campaigns yet, and shares how her team is orchestrating agents across marketing handoffs to control costs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New Relic won't automate end-to-end campaigns yet, and shares how her team is orchestrating agents across marketing handoffs to control costs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What makes someone fall in love with a brand?Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of.Joining the conversation are…Kelly Mahoney, Chief Marketing Officer of Ulta BeautyMitchell Halliday, founder of Made by Mitchell;Durana Elmi, Founder, Chief Creative Officer, and Chief Experiential Officer of Cymbiotika.Together, they explore how purpose creates loyalty, why community is every brand's greatest asset, and what it takes to scale without losing your identity. Mitchell reflects on building a brand that's "made for everyone," Durana shares why she believes "true luxury is your health," and Kelly explains how Ulta has become a trusted home for founder-led brands and the communities behind them.Whether you're building a global retailer or launching your first company, this conversation is packed with lessons on authenticity, partnership, leadership, and creating brands that people don't just buy, but proudly choose to belong to.—This week's episode is brought to you by Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting with OpenAI's ChatGPT app program despite unproven ROI, treating emerging AI platforms as a budget hypothesis rather than a guaranteed channel, and rethinking SEM investment as LLMs become a default search interface.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting with OpenAI's ChatGPT app program despite unproven ROI, treating emerging AI platforms as a budget hypothesis rather than a guaranteed channel, and rethinking SEM investment as LLMs become a default search interface.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, I'm turning the mic over to Audrey Neff, host of True to Form, and replaying the conversation she originally shared with her audience. Audrey put me in the hot seat with the financial questions medical spa owners need to be asking as they grow.  A full schedule can still produce weak cash flow, a second location can magnify problems that already exist, and a practice that depends on its owner for every decision will be difficult to scale or sell.  Audrey and I connect these issues by following the money from individual treatments through to the long-term value of the business. The Metrics Behind a Financially Healthy Med Spa  Free cash flow gives an owner choices. It can fund cash reserves, support a new location, reduce debt, or create an exit opportunity. Producing more of it requires a clear understanding of which treatments fill your schedule and which ones contribute meaningful margin.  In this episode, we discuss:  Why reviewing a P&L without interpreting it leaves owners with more numbers but very little direction  How revenue per hour, margin per treatment, patient retention, and customer lifetime value influence cash flow  Why injectables can bring patients through the door while leaving little room for profit when pricing, commissions, and discounts are poorly managed  How "Bed Bath and Botox" discounting cuts into an already thin injectable margin  The missed retail sales opportunities hiding inside treatment plans and patient conversations  Why a med spa should have four to six months of cash reserves before opening a second location  How to identify and reduce owner dependency by asking, "What breaks first when I leave?"  What buyers examine when calculating enterprise value, including cash flow, owner dependency, customer concentration, and operational risk  The Five-Part Financial Playbook  Here are the exact steps we use to evaluate a practice's financial health:  Core profit: Are your treatments priced to produce healthy margins?  Operating profit: Can your budget support the team and infrastructure required to run the practice?  Cash flow: What remains after your equipment, debt, taxes, and other obligations are paid?  Customer value: Are you retaining patients and increasing the value of those relationships?  Enterprise value: Can the practice continue producing reliable cash flow without depending on you?  Following the steps in order helps you identify the financial constraint that deserves your attention now instead of trying to fix everything at once. Get your free Playbook here. Add "True to Form" to Your Playlist  This conversation originally aired on Audrey Neff's True to Form podcast. Audrey brings candid conversations about leadership, operations, patient experience, growth, and enterprise value to the medical aesthetics industry.  If you own or lead an aesthetics practice, subscribe to both shows:  Subscribe to Keep What You Earn  Subscribe to True to Form  Get the free Financial Scaling Playbook for Aesthetics  Connect with Audrey and Aviva Aesthetics:  Audrey Neff brings more than a decade of experience in the medical aesthetics and wellness industries and currently serves as Chief Marketing Officer at Aviva Aesthetics. A respected marketing strategist and global speaker, she has served as a key opinion leader for several leading aesthetic brands and has taught for more than 30 medical aesthetic associations worldwide. Her thought leadership has been featured in publications such as PRIME Journal, The Aesthetic Guide, and PAN Journal. Audrey is also the host of True to Form, a globally ranked podcast exploring the people and ideas shaping the future of the aesthetics industry.  Website: https://avivaaesthetics.com/  True To Form podcast: https://www.instagram.com/truetoformpodcast/  Instagram: https://www.instagram.com/audreyneff_/  LinkedIn: https://www.linkedin.com/in/audreyneff/  Follow Shannon & Keep What You Earn:    Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence. She is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.     Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein   Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn   Listen on your favorite podcast app: https://pod.link/1580071347   Instagram: https://www.instagram.com/shannonkweinstein/   The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here. 

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Rob Master, Chief Marketing Officer at Edgewell Personal Care, about what stays constant as AI rapidly transforms the way marketers work.Drawing on his experience leading brands and teaching the next generation of marketers, this conversation explores how leaders can navigate rapid change without losing sight of the fundamentals. Rob also shares how Edgewell approaches growth across iconic and emerging brands and reflects on an early career bet at Dove that helped shape his willingness to challenge convention and take big swings.Key takeaways:Keep people at the center: AI can enhance every stage of the marketing process, but strong ideas still begin with deeply understanding the people you're trying to reach.Stay curious as technology evolves: As knowledge becomes more accessible, curiosity, emotional intelligence, and a willingness to keep learning become even more critical for marketers.Lean into adaptability: In a rapidly changing market, strong leaders are willing to revisit decisions and change course when new information or context calls for it. Hosted on Acast. See acast.com/privacy for more information.

AI development costs won't outpace developer salaries by 2028. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise marketing leadership and AI-driven go-to-market expertise. She predicts market competition and open models will keep AI tooling affordable, while token costs won't scale to $250,000 per developer per year. Wong also points to one-to-one personalized marketing and selling as the next frontier AI will unlock.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I've spoken to Kash Shaikh before. Kash's mission-driven attitude is infectious, and his enthusiasm is contagious. You may remember him from his two previous appearances on the Black Baseball Mixtape podcast. In both episodes, Kash talked about his role as founder and CEO of Baseball United. This visit is different — Kash is different. For the first time in person, I spoke with Kash, now the Chief Marketing Officer for Perfect Game — the largest amateur baseball organization in the country. Kash's mission is to grow PG both domestically and internationally.Perfect Game is one of those ubiquitous organizations involved in everything amateur baseball. I bet you the majority of all players in MLB have had some interaction with PG at some point in their career. But do you really know how involved Perfect Game is in setting the standard for a multi-billion-dollar youth baseball industry? Let me tell you, PG is heavily involved. But does that mean PG is responsible for the current travel ball structure? Is PG responsible for the cost of every travel organization? The actions of every travel coach? They can't possibly be responsible for all of that, right? What I can share is that PG takes the hit for a lot of things, good and bad, within the travel ball ecosystem. The honest answer is more complex, so I'll let Kash explain. PG is indeed the leader within amateur baseball. PG's decisions affect the entire travel ball landscape. They wear that mantle with pride, but it's also true that some things are beyond PG's control.Last weekend, I set out to better understand Perfect Game. This is just the start of my journey. I thank Perfect Game and my friend Kash for sitting down with the Black Baseball Mixtape and sharing this conversation with our community.

AI development costs won't outpace developer salaries by 2028. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise marketing leadership and AI-driven go-to-market expertise. She predicts market competition and open models will keep AI tooling affordable, while token costs won't scale to $250,000 per developer per year. Wong also points to one-to-one personalized marketing and selling as the next frontier AI will unlock.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leadership can trust. She covers using AI to analyze recorded sales calls for unbiased win-loss insights, deploying real-time in-product signals to personalize the self-service funnel, and building a human-in-the-loop fact-checking process to catch AI drift before it erodes trust in the data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Qualys returns to Black Hat USA 2026 with an AI Risk Operations Center built around three principles customers have been asking for over the last three years. May Mitchell, Chief Marketing Officer at Qualys, walks through them in order. Detect vulnerabilities at AI speed. Prioritize what surfaces, because not every finding calls for action in the same hour and the sequence follows the workflows a team already runs. Eliminate it through autonomous remediation, then confirm the fix worked. Mitchell also notes that Qualys has been a Black Hat sponsor for over 23 years. What are security teams asking for at AI speed? They want detection to keep pace with disclosure. Mitchell points to InstaScan, the innovation Qualys launched during Black Hat week, which provides continuous scanning and detection. The meetings on the floor have been with customers from across the regions, not only the US. How has the AI conversation shifted since RSAC Conference? It has narrowed to implementation. Mitchell says the messaging moved from AI to agents to autonomous, and that this year the questions are targeted. How do I implement it. How do I get it into the workflows. How do I have governance. The economics of AI sits alongside those questions, with more asked about ROI, since budgets are not rising across the board. That pushes organizations to evaluate their technology stack, consolidate, and look for a single platform that gives complete visibility and gives security leaders something they can take to a board or a CFO. Customization depends on the size of the organization, and larger heterogeneous environments are where Qualys partners come in with risk assessment services, planning, integration, and ongoing management. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST May Mitchell, Chief Marketing Officer at Qualys On LinkedIn: https://www.linkedin.com/in/maymitchell/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Qualys: https://www.qualys.com/ InstaScan announcement: https://www.qualys.com/company/newsroom/news-releases/usa/qualys-launches-instascan-to-detect-vulnerabilities-within-minutes-of-disclosure Agent Insta and scanless detection: https://blog.qualys.com/product-tech/2026/08/03/instascan-agent-insta-scanless-detection ROCon Americas 2026 in Austin: https://www.qualys.com/rocon/2026/americas Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS May Mitchell, Qualys, Marco Ciappelli, brand briefing, brand story, brand marketing, marketing podcast, Black Hat USA 2026, risk operations center, InstaScan, AI speed detection, autonomous remediation, vulnerability management, prioritization, security governance, economics of AI, platform consolidation, cyber risk management, CISO, ROCon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leadership can trust. She covers using AI to analyze recorded sales calls for unbiased win-loss insights, deploying real-time in-product signals to personalize the self-service funnel, and building a human-in-the-loop fact-checking process to catch AI drift before it erodes trust in the data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Catherine Hayden, Chief Marketing Officer of Kate Farms, on why health nutrition is not a niche category. Six in ten Americans live with a chronic health condition. Catherine explains what that means for how Kate Farms markets, and what changes as the brand expands into 6,800 doors across Walmart and CVS. In this conversation: The "Here for the Champions" brand campaign and the insight behind it Why a new high protein shake flavor took 800 variations to get right Staying authentic while scaling into mass retail Where AI helps, and why the origin and the idea stay with the brand Using an AI chatbot for faster issue resolution, and aggregating reviews, social, and post purchase surveys to surface friction points weekly Chapters00:00Introduction and What Is New at Kate Farms01:03The Here for the Champions Campaign01:54Fireside Chat Preview02:36How Kate Farms Uses AI04:15Building Awareness and Closing Thoughts Catherine Hayden: LinkedIn Kate Farms: katefarms.com Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

T-Shirts $32Venmo @Scott-Switzer-1Cash App $SwitzThorIn Memo put NameAddressSizePresenting Sponsor Thirdzy!  https://thirdzy.com/JAZZYPromotion Code for 15% off: JAZZYEveryday we take a break from the busy work day to catch our breath, hang out with friends and talk about the world of Sports, Entertainment and specifically CrossFit. Today we talk about Tyson Bagent, Football is back! Is it time to be frustrated and call it a day, how did CrossFit miss on the Spiderman Opportunity? and this weeks DDSP award goes to...

What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show?Agility isn't about telling that story faster. It's about being able to change what you say — repeatedly, as the technology changes — without losing the thread of what your company is actually for.Today, we're going to talk about the widening gap between AI ambition and business reality, and what that means for enterprise marketing leaders. Specifically, we'll cover:- The shift from selling an AI vision to proving tangible value.- How AI is pushing marketing into closer alignment with product and revenue.- What it takes to build trust — inside the company and out — when the outputs of AI systems are hard to explain.To help me discuss this topic, I'd like to welcome, Mark Abramowitz, Chief Marketing Officer at Dataiku.About Mark AbramowitzMark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success. In his role, he oversees global brand and demand strategy, and is responsible for building awareness of Dataiku as the platform that unifies people, governance, and AI systems to deliver real results at scale.Mark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku, he served as SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheading the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.Mark Abramowitz on LinkedIn: https://www.linkedin.com/in/markabramowitz/---------- Resources ---------- Dataiku: https://www.dataiku.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

"Creativity is all about creating desire." So what makes people truly desire a brand?This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses on one of the most powerful drivers of all: creativity.Jim is joined by:Ryan Dullea, Chief Growth Officer at ReckittJennie Weber, Former Chief Marketing Officer at Best BuyMatthew Bull, Chief Creative Advisor at AB InBevTogether, they discuss how leaders create cultures where creativity can thrive, why teams need permission to take risks, how healthy debate leads to stronger ideas, and why AI should accelerate human creativity rather than replace it. Along the way, they share lessons from building some of the world's most iconic brands and explain why the best marketing doesn't just capture attention. It creates genuine desire.Recorded live during the Cannes Lions Festival, this conversation is packed with practical leadership lessons for anyone looking to build stronger brands, stronger teams, and more creative organizations.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A two-hour wait in the summer heat. Overpriced churros. A parking lot that takes 45 minutes to escape. And yet - you remember every single ride, every firework, every detail. That's not an accident. That's Disneyland. Disney doesn't create magic through one big moment. They create it through thousands of tiny, intentional details working together. And in this episode, we dig into what that means for B2B marketers with our special guest Kris Lande, CMO at OutSystems. Together, we explore how to design end-to-end customer experiences that people actually remember, why the last impression is the lasting impression, and how to build community into your content strategy in a way no AI-generated campaign can replicate. About our guest, Kris Lande Kris Lande is Chief Marketing Officer of OutSystems, where she leads global marketing strategy and brand growth. With more than two decades of experience driving marketing for high-growth SaaS companies, Kris brings deep expertise in product marketing, category creation, and community-led growth. Before joining OutSystems, Kris spent over 13 years at Salesforce, where she led teams across product marketing, developer relations, and Trailhead. Earlier in her career, she led marketing at Escapia, a SaaS startup later acquired by Expedia. Kris holds a degree in Business Administration and International Business from Washington State University. About OutSystems OutSystems is the Agentic Systems Platform for companies who need to build governed AI apps and agents, fast. Global brands like Heineken and Bosch trust OutSystems every day to build everything from mission-critical life-saving apps to  AI agents that can automate their oldest, clunkiest legacy processes. Essentially, OutSystems gives our customers comprehensive AI tools under one secure roof, turning IT into a fast-moving innovation engine. What B2B Marketers Can Learn From Disneyland: The last impression is the lasting impression. Disney doesn't just nail the opening - they engineer the ending. Kris applies this directly to her event strategy: at OutSystems ONE, their annual conference in Amsterdam, the closing session ended with a full spirit tunnel - staff lining the exit with music, dancing, and high fives. "I want them to walk away feeling gratitude and feeling celebrated and feeling energized as they walked out that door." In B2B, most experiences just... end. The brands that create magic are the ones that design the goodbye. Identify friction points - then design around them, not away from them. Disney doesn't eliminate the wait. They make the queue part of the experience. Kris takes the same approach to events: knowing that European attendees tend to arrive late, her team put a mobile DJ, a saxophone player, and stroopwafels outside the doors before the morning keynote. "We made it a party outside because we knew that was going to be a friction point." The lesson: don't pretend friction doesn't exist. Find it, name it, and design something remarkable around it. Everyone's in marketing - culture is how you deliver on the brand promise. Disney's magic doesn't live in one department. It lives in every cast member, every queue, every trash can placement. Kris ties this to a principle she carries into every team: "Brand is a promise to the customer, and culture is how you actually deliver on that promise." That culture comes through in the SDR call, the webinar, the email copy - everywhere. "I believe everyone's in marketing. As employees, we are representatives of the culture." Quote"When you care and you're passionate about the details, your customers are gonna feel that. They can feel when you care about something. They can feel when you brought fun into something. And if you care, they will care." - Kris Lande Time Stamps [1:35] Meet Kris Lande, CMO at OutSystems [2:08] Why Disneyland? A Non-Disney Adult Makes the Case [4:06] What Is Disneyland? A Brief History of Intentional Experience Design [9:21] The Details That Make the Magic - And What Marketers Can Learn [13:42] Evolving Without Losing What Makes You, You [18:40] The Last Impression Is the Lasting Impression [22:11] Designing Around Friction Points [24:07] Building for the 10th Version, Not Just the First [28:31] Disney's Weenies - And Why Marketers Need Them Too [40:14] Community as Content Strategy [42:38] Authenticity in the Age of AI [45:48] Top Tips for Better Events [48:10] Final Thoughts and Takeaways LinksConnect with Kris on LinkedInLearn more about OutSystems About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Serena Schaffner, Chief Marketing Officer at the American Pecan Council and the American Pecan Promotion Board, and Larry Don Womack, farmer and owner of Womack Nursery Company a pecan grower in Texas and USFRA Board Member. They discuss the current pecan growing season, industry challenges and consumer trends. Learn more about pecans here.  To stay connected with USFRA, join our newsletter and become involved in our efforts, here.  

Who takes care of your pets when you take off on vacation? This week on Best Bets for Pets, Michelle Fern welcomes Emily Grossman, Chief Marketing Officer of TrustedHousesitters, to explore an alternative to traditional boarding and pet sitting that lets pets stay right where they're happiest—at home. Emily explains how TrustedHousesitters connects pet parents with verified, animal-loving sitters, how the membership-based service works, and the safeguards designed to help owners feel confident about who they're welcoming into their homes. They also discuss what to look for when choosing a sitter, the importance of reviews and communication, and how regular photos and updates can provide extra peace of mind while you're away. Whether you share your home with cats, dogs or other beloved companions, discover how in-home pet sitting can make travel less stressful for both you and your pets.EPISODE NOTES: Vacation Without the Pet-Parent Guilt!Become a supporter of this podcast: https://www.spreaker.com/podcast/best-bets-for-pets-the-latest-pet-product-trends-pets-animals-pet-life-radio-original--6667904/support.

This week on the podcast, Patrick and Tracy welcome Natalie Zina Walschots, author of VILLAIN. About VILLAIN: The hench once called Anna, now known to her colleagues and enemies as the Auditor, has carved out a wicked name for herself. Any superhero unlucky enough to cross her path knows her potential and powers. Surely, her recent success should taste sweet: she has an incredible job with lots of perks, her boss will literally annihilate anyone who crosses her, and her greatest enemy, the former hero Supercollider, has been utterly defeated—literally ground to a still-living pulp. But the Auditor still has her sights set on a greater work: destroying The Draft, the organization that makes, trains, and manages the world's most powerful superheroes. These “heroes” have shown time and time again that they do more harm than good (she has the spreadsheets to prove it), and now is the time to stop the damage at its source. Yet all is not well for the Auditor and her fellow evildoers. Her employer, Leviathan—the world's most feared supervillain—is not coping well with Supercollider's defeat at someone else's hands. As their relationship deepens, her work-life balance increasingly involves navigating the feelings of someone who doesn't believe they have any. Moreover, her unlikely ally and unexpected friend, Quantum Entanglement, has reappeared, forcing the Auditor to confront all the ways they deceived each other. Tension and uncertainty haunt the Auditor, and the fear that their triumph is about to crumble looms over all of them. The Auditor soon finds herself facing down an opponent unlike any she's taken on before—not another superhero, but someone like her, someone much more dangerous: The Draft's Chief Marketing Officer. Their conflict isn't a test of physical prowess, but ideas, and as their fight escalates, she’ll need more than preternatural pattern recognition, data analysis, and a horrific imagination to meet this challenge. It's guerrilla ad warfare, and the Auditor might have finally met her match. About Natalie Zina Walschots: Natalie cultivates fandoms, builds new communities, develops character voices, leads interactive fiction workshops, designs alternate reality games, constructs branching narratives, and most mornings opens Tumblr before opening her eyes. Her client list includes scrappy indie game studios, critically acclaimed television shows, mixed martial artists, print magazines, talk shows, NGOs, and a few more that defy categorization. Natalie's work wins awards, grows audiences, and introduces people to the thing they often end up loving most in the world. As a writer and journalist, you can find her work in the National Post, The Walrus, Quill & Quire, The Globe & Mail, and beyond. She's the author of two poetry collections, DOOM: Love Poems for Supervillains and Thumbscrews, and the novels Hench and its sequel Villain. Hench, dedicated to the plight of hench-people (the downtrodden and often expendable employees of supervillains), was a finalist on the 2021 season of Canada Reads and a nominee for the Locus Award for Best First Novel. Natalie has presented at Console-ing Passions, CGSA, Digital Odyssey, TCAF/CSSC, and more. She is an active member of Dames Making Games, and has previously worked with Pixelles, Concordia's Technoculture, Art and Games Lab, and The Hand Eye Society. She can be found causing trouble at DMG or talking about heavy metal on Banger TV. She has often been in the newspaper for swearing. She lives in Nova Scotia with her partner and four cats. This week's picks: Natalie #1: Antigen Shift: Verified Unidentified (album) Natalie #2: Between Two Fires by Christopher Buehlman Tracy: Harley Quinn Vol. 1: No Good Deed Patrick: Pathfinder Bastion of Blasphemies Adventure Path Links: Natalie Zina Walschots on BluSky Tracy Townsend on BluSky Patrick Hester on Instagram The Functional Nerds Patreon Page © 2026 Patrick Hester The post Episode 713-With Natalie Zina Walschots appeared first on The Functional Nerds.

Jacob Parks and Erika Flowers sit down with Bob Robertson, Chief Marketing Officer at Jackson Lewis, to discuss the lessons that have shaped his career in legal marketing and business development. Drawing on an early role focused on market research and consumer insights, Bob explains why understanding clients, competitors, and market dynamics remains critical to growth. He shares how law firm marketing has evolved, where firms still fall short, and why proactive business development, client intelligence, and cross-functional collaboration are essential for building stronger client relationships. Bob also offers practical career advice on bringing the voice of the client into an organization, identifying your unique value, and developing the trust and internal relationships that drive long-term success. 

Elizabeth Maxson has started noticing the tells. Beyond em dashes and "quotation marks," the certain phrases repeated a little too often. Leaders she's long admired, publishing content that no longer sounds like them. On this episode of Finite by Clarity, she makes the case that this matters more than most CMOs think, not because AI-assisted content is wrong, but because publishing without judgement, experience or voice quietly erodes trust.Elizabeth is Chief Marketing Officer of Contentful, a digital experience platform trusted by more than 4,800 customers. Before Contentful, she was CMO at Tableau, a Salesforce company, and led Strategic Technology Partnerships marketing at Salesforce, launching relationships with AWS, Google Cloud, Alibaba and Apple.In this episode, Jodi Norris sits down with Elizabeth to unpack how the buyer journey has changed shape, and why the instinct to produce more content is usually the wrong one. Elizabeth explains how cutting webinar output and being more selective on topics increased registrations and conversions, and how keeping personalisation deliberately simple, segmenting by audience type rather than complex micro-targeting, delivered a 195% increase in click-through rate.Inside you'll find…Why the small, repeated tells of AI-generated content are quietly costing leaders their audience's trustWhy "less is more" content strategies are outperforming high-frequency productionHow simple, broad-strokes personalisation is consistently outperforming complex micro-targeting

My guest today is Marie Bahl, Chief Marketing Officer at Uptempo. A few weeks ago, Marie published an article called Martech Built Empires—Now It Needs Bridges. More recently, she shared a manifesto with me that expanded on many of those ideas. Marie argues that marketers have spent years becoming data janitors, spreadsheet detectives, and professional explainers of their own value.Instead of building brands, driving growth, and shaping business strategy, too many marketing teams are trapped by trying to prove they deserve a seat at the table. She also believes that AI won't fix that problem. In fact, if we don't address the underlying issues first, AI may simply help us fail faster. We're going to talk about why marketing finds itself in that position, what leaders are getting wrong about AI, and what it'll take for marketing to reclaim its role as a true growth engine.

Amanda Dyson is the Chief Marketing Officer at DemandTec, a Commercial Trade Intelligence platform connecting retailers and CPG partners through one shared system. With more than 20 years of B2B software marketing experience, she specializes in enterprise technology, supply chain, pipeline generation, and go-to-market strategy. She leads DemandTec's marketing organization and shapes how the market understands its retail trade intelligence platform. Before joining DemandTec, Amanda held marketing leadership roles at FourKites, Blue Yonder, and e2open. In this episode… B2B buyers are surrounded by polished content and increasingly similar brand voices. As AI makes publishing easier, how can a brand remain recognizable and trustworthy? Amanda Dyson, an enterprise B2B SaaS marketing leader with deep experience in pipeline generation, says the answer is an authentic voice supported by a clear point of view. Instead of using AI to manufacture finished thought leadership, she recommends using it for ideation, then bringing people back in to add judgment, originality, and trust. Amanda encourages marketers to focus on the audiences they can serve best, take bolder positions, and connect creative work to measurable business outcomes. Together, these practices give buyers something specific to believe in rather than simply more content to consume. In this episode of the Revenue Engine Podcast, Alex Gluz talks with Amanda Dyson, Chief Marketing Officer at DemandTec, about how B2B brands can stand out in a crowded market. Amanda explains how to build a distinct point of view, use AI without losing originality, and connect marketing to pipeline. She also touches on event strategy, buying committees, and customer advocacy.

All Home Care Matters and our host, Lance A. Slatton were honored to welcome Chris Milone as guest to the show.   About Chris Milone, Chief Marketing Officer, A Place for Mom:   Chris Milone is Chief Marketing Officer at A Place for Mom, the leading platform guiding families through every stage of the aging journey. He brings 20+ years of experience in digital marketing, growth, and customer engagement across scaled consumer platforms and high-growth digital companies. At A Place for Mom, he leads marketing strategy with a focus on strengthening the brand, expanding caregiver reach, deepening partner relationships, and building a modern, data-driven marketing engine.   Previously, Chris served as Chief Marketing Officer at Laurel Road, a digital banking brand of KeyBank, where he oversaw brand strategy, partnerships, business development, product marketing, and customer engagement. Before that, he was CMO at Best Egg and ShopRunner, and held senior digital marketing leadership roles at Barclays and HSBC, with a focus on digital transformation and data-driven marketing strategies.     About A Place for Mom:   A Place for Mom is the leading platform that guides families through every stage of the aging journey. We simplify the search for senior care by offering free, personalized support—and when families are ready, we refer them to partners from our network of over 15,000 senior living communities and home care agencies. Our mission is to guide caregivers and their loved ones to a confident place, so families can focus on what matters most: their love for each other. A Place for Mom: Where love finds its place.

When everyone's chasing the latest shiny marketing tactic, what does it look like to grow a law firm by doing less but better? In this episode, Elliot Johnson shares how “addition by subtraction,” disciplined strategy, and deep content can transform both your firm's brand and your client experience.   In this episode, Steve Fretzin and Elliot Johnson discuss: Addition by subtraction and prioritization in marketing Career journey into legal marketing and CMO role Jujitsu as a framework for leadership, patience, and strategy Personal branding for lawyers vs. firm branding Content, SEO, AI, and aligning marketing with client experience   Key Takeaways: Focusing on a small number of high-impact initiatives—and cutting everything else—is often the fastest path to meaningful growth. Mastery in any discipline, whether jujitsu or marketing, comes from deliberate fundamentals, patience, and long-term commitment rather than quick wins. Lawyers who intentionally build personal brands online give clients confidence, create future career options, and support their firm's broader marketing efforts. Aligning your external marketing promises with a genuinely strong client experience is essential for generating trust, five-star reviews, and referrals. Strategic, expert-driven content now serves not only human readers but also AI and search engines, making it a crucial long-term investment for any law firm.   "We want them to be able to confidently recommend us." —  Elliot Johnson   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Elliot Johnson: Elliot Johnson is the Chief Marketing Officer of Angel Reyes & Associates, one of Texas's fastest-growing personal injury law firms — and one of the few in the industry to build a truly world-class SEO and paid media operation entirely in-house. Where most firms outsource their digital marketing and hope for the best, Elliot has assembled and developed an elite internal team spanning paid search, SEO, content, local search, digital PR, and lead generation — with a hard focus on attribution, ROI, and performance that can be defended in a boardroom. His operating philosophy is AI-first and data-obsessed, built for a marketing landscape that is changing faster than most teams can keep up with. When he's not optimizing campaigns or debating LLMs, Elliot is a professor of Brazilian jiu-jitsu and a cinephile with a watchlist that never gets shorter.   Connect with Elliot Johnson:  LinkedIn: https://www.linkedin.com/in/elliotjohnsonks/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Jarod Greene, Chief Marketing Officer, Vivun. Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts Don't miss an episode! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and as the Chief Marketing Officer of Mercado Libre, an official tournament partner. Mercado Libre has grown from an online marketplace into Latin America's leading ecommerce and fintech ecosystem. Operating across 18 countries with nearly $29 billion in annual revenue and a market value exceeding $90 billion, the company has become one of the region's most valuable and influential businesses.Sean shares the leadership principles that have guided both his career and the company's extraordinary growth. From helping build marketing capabilities that last beyond any individual leader to embracing curiosity, calculated risk-taking, and constant reinvention, he explains why today's CMO must think less like the star of the show and more like the executive producer behind it.Whether you're building brands, leading teams, or navigating your own career, this conversation is packed with practical lessons on growth, leadership, and staying curious.—This week's episode is brought to you in partnership with Mercado Libre and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer Of The Dreamers Andrew Herdliska joins Game On! The Dreamers pitch stadium renderings at the Orange County TDT Meeting today how did that go? Even if the Rays stay in Tampa can Orlando still get a baseball team? What is the next step in the process with these TDT meetings? Why are the stadium renderings so important?

We're running one of our favorite episodes from The Business of You archives. If you missed it the first time, or just want to listen again, check this one out! With the digital marketing world changing so fast, how can you keep up? Sunny Dublick shares her recommendations for effective marketing and how your company can innovate to stay ahead of the curve. Sunny is an award-winning marketing specialist and founder of Sunny Dublick Marketing. She has spent more than 15 years in the marketing and advertising industry, working with high-profile clients such as the Philadelphia 76ers and HanesBrands, as well as small and medium-sized businesses spanning the hospitality, retail, and professional services industries. After nine years working for various advertising agencies and corporate marketing departments, Sunny set out on her own, forming Sunny Dublick Marketing to provide transparent and effective marketing solutions to businesses nationwide. Her strategies are designed to inspire creativity and enable clients to grow the best, most authentic version of their brand. The Future of AI in Marketing The digital marketing landscape is constantly shifting. Instead of fighting to stay ahead of the curve and keep up with rapidly changing technology, Sunny recommends slowing down. If you decide to incorporate something new, be intentional. Act from a place of purpose instead of fear of the future. At one point, no one knew how to post on Facebook or run Google ads. There were a lot of unknowns — but business owners and marketers figured it out over time. The same will be true for AI and these new technologies. The important part is to stay open and be willing to try new things. If you want to incorporate AI into your marketing, Sunny recommends using it to kickstart ideas rather than write all of your content. It can be helpful for a first draft, so you're not staring at a blank page, but it still needs a human touch. No one wants to read a blog post written entirely by AI. The Importance of Innovation The role of marketing in your organization goes beyond generating new leads. Your marketing team can also problem-solve across departments, inspire new offers, and overcome sales objections. Instead of assuming there's a marketing problem when leads slow down, Sunny recommends starting at the source. Are your offerings still what your customers want? Is there room for innovation and growth? Has the market evolved? Separating marketing from branding, sales, and finance doesn't serve your organization. This is why more and more companies are shifting away from Chief Marketing Officers to Chief Growth Officers or Brand Officers, to bridge different functions. Enjoy this episode with Sunny Dublick… Soundbytes 10:59–11:21 "People are looking forward to like, Metaverse and Web 3.0 and how do we stay ahead of that? There's always been, for a really long time, a question mark of where things are going. And I think the worst thing that you can do, from a marketing perspective, is just running after that shiny object and being like, I have to do this too, right?" 23:07–23:30 "Oftentimes companies will work with a marketing company and they'll have a fancy new logo, some pretty pictures on a website, and they're like, cool, we're done, right? That's what I call lipstick-on-a-pig marketing. You made it pretty. But at the end of the day, your offering is something that can and should change over time." Quotes  "The beautiful thing about marketing, especially digital marketing, is so much of what you need to know is available to be self-taught." "The worst thing that you can do from a marketing perspective is run after that shiny object." "The nature of marketing is one in which you always have to be agile, and you always have to be willing and able to try new things." "Now we can write six posts a day automatically, but just because you can doesn't mean you should." "Marketing can and should be something that bridges a lot of different functions within an organization, and you're only getting a tiny piece of it if you're keeping them pigeon-holed into these are the people that put up my social media posts and run some ads for me." Links mentioned in this episode:  From Our Guest Website: https://sunnydublick.com Connect with Sunny Dublick on LinkedIn: https://www.linkedin.com/in/sunnydublick/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Going on vacation should be relaxing—but for cat parents, figuring out who you can trust with your feline family member can be the most stressful part! This week on Cattitude, Michelle Fern welcomes Emily Grossman, Chief Marketing Officer of TrustedHousesitters, to explore a unique approach to pet care that connects pet parents with verified animal-loving sitters who stay in the home while their owners are away. Emily explains how the membership-based community works, how sitters are vetted, why trust and transparency are so important, and what cat parents should look for before inviting someone into their home. Plus, Michelle and Emily tackle the myth that cats are perfectly content being left alone for days, why staying in their familiar home environment can be especially important for felines, and how photos, updates and a little preparation can give nervous cat parents some much-needed peace of mind while they're away.EPISODE NOTES: Have Cats, Will Travel! Finding Pet Care You Can Actually TrustBecome a supporter of this podcast: https://www.spreaker.com/podcast/cattitude-the-1-cat-podcast--6666768/support.

Personal growth can require letting go of the identity that made you successful. Andrea Sullivan shares why your next chapter may begin when you give yourself permission to dream again. Andrea Sullivan, CEO and Co-founder of vYve and former Chief Marketing Officer of VaynerX and Interbrand, joins Jaime Taets for a candid conversation about personal growth, identity, success, and the courage to become someone new.Andrea shares her journey from the Midwest to New York City, through nearly two decades in corporate leadership and into entrepreneurship. Along the way, she discovered that titles, achievements, and external validation can become so closely tied to our identity that they eventually keep us from seeing what could come next.Together, Andrea and Jaime explore identity shifts, imposter syndrome, community, resilience, intuition, and why what got you here may not be what gets you where you're going next. They also talk about finding the right rooms, creating space for reflection, and becoming more human in an increasingly AI-driven world.Timestamped Chapters 00:00 Meet Andrea Sullivan and the power of identity shifts06:04 From corporate leadership to building vYve07:30 When success looks right but doesn't feel right10:39 You have the right to dream and change13:50 Why the rooms you're in shape your growth14:47 Letting go of titles, achievement, and external validation17:09 Discovering who you are beyond serving others19:44 Redefining success and releasing the CMO identity22:15 Why what got you here won't get you there25:29 Finding grounding through running and active meditatio28:16 You don't have to navigate your next chapter alone32:06 Trusting your intuition33:26 Andrea's message for leaders Guest BioAndrea Sullivan is the CEO and Co-founder of vYve, a company focused on helping entrepreneurs and C-suite leaders become their best and happiest selves. She previously served as Chief Marketing Officer at VaynerX and Interbrand, building a career around branding, leadership, and helping organizations and leaders grow.Through vYve, Andrea helps high-performing leaders explore where they may be stuck, identify what is holding them back, and design their next chapter with greater clarity and authenticity.Quotes from the Episode"You have the right to dream and to realize those dreams.""What got us here is definitely not going to be getting us to wherever it is that we're going.""We're not in this alone."Leadership Insights What is personal growth?Personal growth is the ongoing process of becoming more self-aware, resilient, and intentional about who you are and what you want next. Andrea's story shows that growth can mean letting go of an identity built around titles, achievements, and external expectations so you can make room for a more authentic version of yourself.Why can identity hold successful leaders back?When titles, achievements, reputation, and external validation become part of how leaders define themselves, letting go of them can feel like losing part of who they are. Andrea's experience shows that releasing an old identity can create space to dream again, trust your intuition, and step into a new chapter.ResourcesLearn more about vYve and its community for entrepreneurs and leaders.Learn more about Jaime Taets and her leadership work.Explore Jaime's Women's Executive Retreats.Explore Keystone Group International and its leadership, culture, and organizational growth work.Follow Jaime on Instagram, LinkedIn, and FacebookIf this conversation challenged the way you think about personal growth, identity, or success, share it with another leader who could benefit from these insights.Subscribe to View From The Top with Jaime Taets for more conversations about leadership, personal growth, resilience, and becoming the person you're meant to be.Will see you at the top, and beyond.Jaime Taets

When digital payments can feel like a commoditized utility, how do you build a brand that's seen not just as a processor, but as a strategic partner?Agility requires more than just speed; it demands the ability to innovate within complex regulatory frameworks while simultaneously building and maintaining unwavering customer trust.Today, we're going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We'll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth.To help me discuss this topic, I'd like to welcome, Alexandra Westfal, Chief Marketing Officer at COLIBRIX ONE.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise people, spark conversation, and create joy.This week, Jim welcomes Todd Kaplan, Chief Marketing Officer of Kraft Heinz North America. Since joining Kraft Heinz in 2024 after nearly two decades at PepsiCo, Todd has been leading one of the industry's most ambitious brand transformations, helping modernize more than 70 iconic brands while building a culture rooted in creativity, collaboration, and consumer insight.Recorded live at Cannes Lions in the Infillion Café, Todd shares why marketing should be more like jazz than classical music, how his philosophy of "collaborativity" helps teams move at the speed of culture, and why even the biggest organizations need to leave room for improvisation. From the Oscar Mayer Wienie 500 to Heinz's award-winning creative work, Todd explains how great ideas are born, why creativity still drives growth, and why the strongest brands never lose sight of the fundamentals.Whether you're leading a global organization or building your own brand, this conversation is full of practical lessons on creativity, leadership, and finding new energy in iconic brands.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Raina Moskowitz is the CEO of The Knot Worldwide, one of the largest and best-known companies in the wedding industry. Raina was previously the Chief Operating Officer and Chief Marketing Officer of Etsy. Raina joins Adam to share her journey and her best lessons and advice. Raina and Adam discuss a wide range of topics: leadership, team-building, career success, communication, community, trust, and more.

Buying more leads won't build a category-leading law firm. Building a brand will. Trudy Emlaw, Chief Marketing Officer at George Sink Injury Lawyers, brings a rare perspective to law firm marketing after beginning her career on the media buying side at Fox Cable and Comcast before leading marketing as a media buyer and, later, CMO at Mike Morse Law Firm. In this episode, she explains how negotiating better TV rates, building specialist marketing teams, using data with confidence, and investing in long-term brand strategy transform marketing from a reactive expense into a true growth engine. You'll learn: Why negotiating TV advertising rates creates value beyond the initial media buy. How specialist marketing teams outperform generalists as law firms grow. Why tracking seasonality leads to smarter law firm marketing budgets. How top-of-funnel brand strategy lowers long-term client acquisition costs. Rankings is bringing together the absolute best in the business to share exactly what is moving the needle in personal injury right now. Don't wait. Get your tickets today at pimcon.org. Like what you hear? Hit Subscribe! We do this every week.  For more resources on how to dominate your market, visit us at Rankings.io. Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

What if the marketing playbook you've relied on for the past decade is quickly failing to get results? When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn customer relationships from the ground up.Today, we're going to talk about the shift away from rented audiences and unreliable signals toward building durable, first-party data assets. Specifically, we'll cover:- Why the classic B2B and B2C buyer intent signals are becoming less reliable and what to look for instead.- How to navigate a new era of marketing measurement when privacy regulations and platform changes obscure the full picture.- The practical steps required to build a first-party data strategy that creates durable customer relationships, not just a larger database.To help me discuss this, I'd like to welcome, Alexi Hatch, CMO at Acoustic. About Alexi HatchAlexi Hatch is Chief Marketing Officer at Acoustic, where she leads global marketing, brand, communications, product marketing, demand generation, and go-to-market strategy. Over the past decade, Alexi has helped enterprise SaaS companies grow by building brands people remember, modernizing marketing organizations, and turning customer insight into business impact. Her work sits at the intersection of AI, customer engagement, and modern marketing leadership.She believes the next competitive advantage in marketing won't come from knowing more about customers but from responding to them better.Alexi Hatch on LinkedIn: https://www.linkedin.com/in/alexihatch/---------- Resources ---------- : acoustic.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

What if your most valuable future customers are discovering solutions in a place your current attribution models can't even see?Agility requires not just adapting to new channels, but completely rethinking how we measure discovery and value when the customer journey starts with a conversation with an AI.Today, we're going to talk about:- How the shift from keyword-based search to conversational AI is creating a new discipline: Answer Engine Optimization.- Why your current team structure might be the biggest obstacle to winning in the AI era, and how to reorganize talent and process for this new reality.- The critical role of unified customer data in influencing AI-driven recommendations and why it's becoming the ultimate competitive advantage.To help me discuss this topic, I'd like to welcome, Kipp Bodnar, Chief Marketing Officer at HubSpot.About Kipp BodnarAs CMO of HubSpot, Kipp leads global marketing strategy to drive awareness and demand across a rapidly evolving product suite. He previously served as VP of Marketing, scaling international teams and overseeing demand gen, strategic partnerships, and social media. He's also a marketing advisor to several SaaS companies, co-author of The B2B Social Media Book, and a respected speaker and blogger.Kipp Bodnar on LinkedIn: https://www.linkedin.com/in/kippbodnar/---------- Resources ----------HubSpot website: https://www.hubspot.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.