Podcasts about chief marketing officers

In this episode of One Vision, we sit down with Allison Cerra, Chief Marketing Officer at Alkami, to explore how anticipatory banking moves financial services beyond personalization into prediction. The conversation dives into the evolution of consumer technology in financial services, drawing parallels with the music industry, and highlights the importance of personalization and hyper-personalization at scale. They explore how AI and behavioral data are transforming the banking experience, the significance of the $84 trillion intergenerational wealth transfer, and the implications for regional and community financial institutions. Join Allison and Theo for a dynamic discussion on the challenges and opportunities in creating a better digital banking experience for all generations.#AI #Fintech #FinancialServices #BankingIndustry #AnticipatoryBanking

On the quiet work of befriending ourselves, and the remembered language of healing. (0:00) – Introduction and Guest Overview (2:47) – Daria's Childhood and Early Life (9:01) – Impact of Grandmother's Death and Early Loss (12:14) – Discovering the Truth About Her Grandmother's Death (20:14) – Intergenerational Trauma and Addiction (26:12) – Emergence and Mentoring (34:19) – Success and Ambition (41:48) – Meditation and Emotional Independence (46:13) – Letter to Her Mother Daria Burke is an American writer, speaker, and wellbeing advocate. A marketer by trade and a seeker at heart, Daria is a storyteller and sense-maker, weaving together personal experience and the science of healing and transformation to explore new ways of understanding how we choose who we become. Her debut memoir, OF MY OWN MAKING (Spring 2025), is a soulful and scientific exploration of overcoming adversity, healing from childhood trauma, and rewriting one's own story. As a Chief Marketing Officer, Daria was named a 2020 AdAge Woman to Watch whose work has been recognized by Women's Wear Daily, Forbes, Vogue, Town & Country and the Cut. She has written for Fast Company, The Huffington Post, and Black Enterprise, and has appeared on The Melissa Harris-Perry Show on MSNBC. A distinguished alumna of NYU Stern School of Business (MBA) and the University of Michigan (BA), Daria was born in Detroit and now calls Los Angeles and East Hampton home. Daria's memoir OF MY OWN MAKING. Part memoir, part methodology, OF MY OWN MAKING is a soulful and scientific exploration of the power to shape one's destiny and a fearless rallying cry to excavate and examine the stories that define our lives.

In this episode, Mack McGee, Chief Marketing Officer at CareFirst BlueCross BlueShield, shares how the organization earned top marks for customer experience in Forrester's 2025 rankings and discusses the importance of trust, personalization, and simplifying healthcare interactions for members.

In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.Follow Suzy on Twitter: @AskSuzyBizFollow Victoria Lozano on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This week, Vince welcomes Brown Harris Stevens' Chief Marketing Officer, Matthew Leone, Senior Vice President of Communications, Ashley Brennan, and Mikey Pozarik, owner and creative mind behind Mikey Pozarik Studios for a dynamic conversation on the power of storytelling in real estate. Together, they explore how compelling narratives—rooted in industry accolades, press visibility, and community engagement—build authenticity and trust. From shaping brand identity to forging deeper connections with buyers and sellers, this episode unpacks why great storytelling is essential in today's market.   Filmed at Brown Harris Stevens' Studio 1873, Part of the Mastery of Real Estate (MORE) Network.   Subscribe: https://podcasts.apple.com/us/podcast/talking-new-york-real-estate-with-vince-rocco/id1645541166   Connect with Vince Rocco: https://www.bhsusa.com/real-estate-agent/vince-rocco   Brown Harris Stevens is one of the largest privately owned real estate brokerages in the country, with more than 40 offices across four states: New York, New Jersey, Connecticut, and Florida.   https://bhsusa.com/   #realestatebuyers #nycrealestate #realestate #vincerocco #TNYRE #theeverset #roadwaymoving #newyorkrealestate #nyc 

Develop a strategy with a Root Cause Analysis. Be the best leader that you can be. Joseph Clementi shows us the journey.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Fall is here, which means back to school, football season, crisp apples, and the world's biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco on October 16–18, featuring headline speakers like the CEOs of Google and Starbucks, plus musical guests Metallica and Benson Boone.In this week's episode, Jim welcomes Ariel Kelman, President and Chief Marketing Officer of Salesforce, to talk about the power of Dreamforce, what it's like working under visionary founders like Marc Benioff and Jeff Bezos, and why rethinking organizational design with agentic AI at the core is critical for the future. With Salesforce leading the charge in cloud-based CRM and now AI innovation, Ariel shares his unique journey—from his early days at Salesforce, to Amazon Web Services, to Oracle, and back again—offering lessons in marketing leadership at scale.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On episode 526 of The Nurse Keith Show nursing and healthcare career podcast, Keith interviews Brian LeCount and Earl Dalton of Health Carousel, the organization behind Nursing Careers Week, an inspiring annual virtual event for nurses which will be held for the second time during the week of November 10th, 2025. In the course of their conversation, Keith and his guests discuss the challenges facing 21st-century nurses, the current state of the profession, the continuing evolution of healthcare technology, and how nurses can be supported in creating flexible, fulfilling, and future-ready careers. Brian LeCount is the Chief Marketing Officer at Health Carousel, where he leads multi-brand marketing efforts, digital strategy and corporate strategic planning initiatives. Brian has delivered executive-level strategic counsel, digital thinking, customer journey expertise, and activation guidance for many multi-billion dollar global brands. He has led benchmark-beating initiatives across nearly every digital channel: content, media, web, mobile, social media, experiential, eCommerce, and shopper marketing. Earl Dalton, MHA, MSL, BSN, NEA-BC, is the Chief Nursing Officer at Health Carousel and has over 30 years of acute hospital experience in various leadership roles from Adult Health to Emergency and Critical care. In addition, Dalton is an accomplished speaker, author, and innovator in the healthcare industry. Dalton has worked for several hospital systems, most notably, the Duke University Health System, consistently in the top ten for healthcare delivery in the United States and globally. Dalton is an industry thought leader and has made exceptional contributions in work culture, quality improvement, and customer experience. Connect with Earl Dalton, Brian LeCount, Health Carousel, and Nursing Careers Week: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nursing Careers Week Health Carousel Facebook (Nursing Careers Week) Instagram (Nursing Careers Week) LinkedIn (Nursing Careers Week) LinkedIn (Earl Dalton) LinkedIn (Brian LeCount) Contact Nurse Keith about holistic career coaching to elevate your nursing and healthcare career at ⁠⁠⁠⁠⁠⁠⁠⁠NurseKeith.com⁠⁠⁠⁠⁠⁠⁠⁠. Keith also offers services as a motivational and keynote speaker and freelance nurse writer. You can always find Keith on⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠. Are you looking for a novel way to empower your career and move forward in life? Keith's wife, Shada McKenzie, is a gifted astrologer, reader of the tarot, and teacher and mentor who combines ancient and modern techniques to provide valuable insights into your motivations, aspirations, and life trajectory, and she offers listeners of The Nurse Keith Show a 10% discount on their first consultation. Contact Shada at ⁠⁠⁠⁠⁠⁠⁠⁠TheCircelandtheDot.com ⁠⁠⁠⁠⁠⁠⁠⁠or shada@thecircleandthedot.com.

"The best way to get started is to quit and begin doing." - Walt DisneyIt has been a little while, but we are back with another Thirty Days of Thought with friends and what better friends could we ask to do this with than the two we have assembled for today?  Our guests today need no introduction but we're going to give them one anyway...the Head of Engagement and Outreach at American Business Media, Andrew Berman, and the Chief Marketing Officer of Paramount Residential Mortgage Group, Paul Lucido, are here to discuss the idea of quitting every day that you are an entrepreneur.  It is hard to dispute that going into business for yourself is one of the most difficult and stressful things one can do, but that just means the ones that succeed are the ones who really wanted it.  Quitting doesn't have to mean you're taking your ball and going home.  In today's episode, Andrew, Paul, and Jay are taking a crack at unpacking all there is to unpack those statements and we hope you enjoy this discussion on The Culture Matters Podcast.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Peter Gastreich, Senior Energy Transition and Sustainable Investing analyst at Water Tower Research joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, to discuss: 1) implications from Southwest Airlines divesting its SAF venture; 2) investor sentiment toward SAF; 3) SAF's unique role in both energy and agriculture; 4) the critical role of SAF in meeting jet fuel demand and absorbing buoyant US crop yields; 5) questions investors should ask SAF project operators; and 6) companies advancing projects in the SAF supply chain (CLMT, DAR, GEVO, GPRE, HUSA, LODE, NESTE, REX, SAFX)

To become a better leader, you need to invest in yourself. Joseph Clementi shows us where to start.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

It's not easy to keep pace with constant change. If you want to stand out, you need to pivot (yes, PIVOT!), adapt, and build real connection with your audience.That's the genius of Friends, a cultural phenomenon built on chemistry, community, and conversations that felt timeless. In this episode, we're decoding its lessons with the help of special guest Lisa Cole, Chief Marketing Officer at 2X.Together, we explore what B2B marketers can learn from embracing constant pivots, building your own Central Perk with your community, and why team chemistry often matters more than individual expertise.About our guest, Lisa ColeLisa Cole is currently CMO at 2X. She's a strategic marketing leader with over 24 years of experience driving transformative growth for B2B technology and professional services. As a former CMO at Huron, FARO, and Cellebrite, she has earned industry recognition for enhancing brand positioning, optimizing demand generation, and leveraging AI to accelerate go-to-market strategies. Through her earned accolades from Sirius Decisions, Forrester, and CMO Alliance and her book The Revenue RAMP, she guides B2B leaders in achieving more with less using her proven frameworks. What B2B Companies Can Learn From Friends:Pivot, pivot, pivot. In marketing, staying still isn't an option. New channels, new buyer behaviors, and now AI advancements mean marketers are in a constant state of change. Lisa explains, “Pivot is certainly one, especially now that, it seems like every week there's a new advancement… marketing as a whole is pivot. We're constantly in a period of time in between pivots is compressing.” The same way Ross couldn't move that couch without shouting “Pivot!” every marketer today needs to be ready to shift strategy, adjust direction, and keep moving forward.Create your Central Perk. Every brand needs a place where buyers feel safe, connected, and part of something bigger than a transaction. For the Friends cast, it was Central Perk, a space where they could gather, vent, and support each other without judgment. Lisa says, “You have to create a place… where your target audience, your buyers feel safe to get together and meet and engage as a community… if you care about Central Perk for your buyers, then they'll care about you too.” In B2B, that means investing in communities and experiences where customers can be candid, connect with peers, and build trust—with your brand quietly in the background.Build team chemistry. The Friends cast worked because the chemistry was real—something greater than the sum of its parts. Marketing teams are no different. Lisa says, “Sometimes it's the chemistry that matters more than the expertise. It's not necessarily that I brought together six experts.  It's the way that they work together, sometimes is the real magic.” Great marketing doesn't just come from the smartest experts; it comes from teams (in-house, partners, or both) who click, collaborate, and push each other toward a shared mission.Quote“  I'm not necessarily saying to marketers that this cast needs to be a large in-house marketing team. I'm just simply saying that the people that are in the day-to-day business of executing marketing for your organization, that there is a chemistry between them and that they are working together in a unified way.”Time Stamps[00:55] Meet Lisa Cole, CMO at 2X[01:09] Why Friends?[01:52] The Role of CMO at 2X[03:34] The Creation of Friends[07:54] The Chemistry and Dynamics of Friends[21:59] Marketing Takeaways from Friends[32:17] The Humble Leader[37:36] Introducing Brand Gravity[48:11] 2X's Content Strategy[49:46] Final Thoughts and TakeawaysLinksConnect with Lisa on LinkedInLearn more about 2XAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This episode features an interview with Jill Wiltfong, Chief Marketing Officer at global consulting firm Korn Ferry.Jill shares her unique path from TV news anchor to marketing, emphasizing the crucial skills of storytelling, communication, and adaptability. She discusses why their thought leadership team is all journalists and discusses their transformative sponsorship of the PGA Korn Ferry Tour. Key Takeaways:Empower employees to promote your brand by giving them clear guardrails instead of slowing them down with heavy approval processes.Wait for the big brand opportunities that authentically tell your company story, like Korn Ferry's PGA development tour sponsorship, rather than chasing generic opportunities.If you're not the biggest player in your market, the only way to get a seat at the table is to do something different, at scale. Quote: "The other thing that was really transformative for us was deciding we were not going to be a boring B2B company. We needed to act and think and behave like a B2C firm. So we came up with this brand mantra: Be more than. Nike had just do it. Apple had think different. We are all about Be More Than. And this is our rallying cry. It tells people exactly who we are. It tells you what we're gonna do for you, for employees. It gives you a sense that Korn Ferry is rough, man, it's pretty relentless because we are always gonna push you to be more than you were yesterday."Episode Timestamps: *(19:09) The Trust Tree: Marketing is best suited to lead and drive innovation*(22:23) The Playbook: Get the right people, the rest falls into place*(44:40) Quick Hits: Jill's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Jill on LinkedInLearn more about Korn FerryLearn more about Caspian Studios

Data, data everywhere, but not a drop of insight.Excuse my remixing of Samuel Taylor Coleridge, but doesn't it feel that way when staring at a dashboard sometimes.We have so much data – and frankly, our competitors probably have a lot of the same data – but can we turn those numbers into real insights to better serve a customer?Here's one way to do it, that I read in a recent podcast guest application, but you have to close your laptop first – “Walk the market.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Katherine Melchior Ray, faculty member and lecturer at the University of California Berkeley Haas School of Business [https://haas.berkeley.edu/], and author of the book ‘Brand Global, Adapt Local: How to build brand value across cultures' [https://www.barnesandnoble.com/w/brand-global-adapt-local-katherine-melchior-ray/1146174119].Berkeley Haas ranked No. 8 among U.S. business schools in the 2025 Financial Times Global MBA Ranking.During her career, Ray managed teams up to 150 and reported to CEOs in Germany, France, Japan, and the US.Lessons from the things she madeNurture your curiosityHistory is not just for schoolPrioritize relationshipsWalk the marketInfuse a founder's values into the brandCombine audacious risk taking with careOur next eventJoin us for ‘AI Executive Lab: Transform billable hours into scalable AI-powered products' on September 10th at 2 pm EDT. Register here [https://join.meclabsai.com/mec050].Discussed in this episodeCustomer Experience: Great experiences are invisible, but they require relentless alignment (podcast episode #145) [https://marketingsherpa.com/article/interview/customer]An Effective Value Proposition: What it is, why it is so important to business and marketing success, and how to use it [https://marketingsherpa.com/article/how-to/value-proposition-business-marketing%20success]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Kaveri Camire, the Chief Marketing Officer (CMO) of DXC Technologies, to delve into the multifaceted world of B2B marketing. Kaveri shares her impressive 20-year career journey at IBM and the significant transition to her current role. The conversation explores various themes, including brand positioning, international marketing, corporate culture, and the adoption of AI in marketing strategies. Kaveri emphasises the importance of building personal and professional narratives and how that helps frame new market categories. The discussion covers her hands-on approach to team building, the challenges of navigating large organisations, and her methodologies for driving growth and innovation through data-driven decisions. Kaveri also touches upon notable client partnerships, the intrinsic value of human connection in business, and the power of effective storytelling. 05:00 Lessons from IBM: Innovation, Global Operations, and Market Categories 08:30 Kaveri's Role at DXC Technologies: Brand Positioning and Growth10:00 Navigating Large Organizations: The Power of Humility and Networking 14:50 Experimentation in Marketing: Start Small and Scale 18:30 The Importance of Face-to-Face Meetings: Learning from Global Teams 22:50 Getting to Know the Company: Aligning with Sales and Offering Leaders 28:30 Customer Relationship Management: Listening and Innovating [30:00] Real-world Applications: Success Stories with Key Clients 36:00 Business Value of Sponsorships: Client-led Value in Partnerships 42:02 Strategic partnerships and sponsorships45:38 Challenges and advice for CMOsDon't forget to like, share, and subscribe to help us reach a wider audience! Hosted on Acast. See acast.com/privacy for more information.

Helen Miall - Chief Marketing Officer, VIOOH As CMO at VIOOH, the leading premium digital out of home (DOOH) supply side platform, Helen is responsible for global marketing strategy, thought leadership and supporting the expansion and adoption of programmatic DOOH worldwide. She is committed to helping the OOH industry transition to audience-led and programmatic trading, maximising the opportunities for OOH with the wider digital media landscape. Helen has previously held senior marketing roles at Parkopedia, O2 (Telefónica UK), Turn, and Microsoft Advertising. Whilst at adtech company Turn, Helen set up and ran marketing across the EMEA region, helping grow programmatic display from c10% to a majority share of market spend. Helen spent the first 9 years of her career in various marketing roles at United Airlines and Air France.

The job of a leader is to inspire! How do we get people inspired - to reach their full greatness? Joseph Clementi tells us how...Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

SUSEs new Chief Marketing Officer, Margaret Dawson, was previously the Vice President of Diversity, Equity, and Inclusion at Red Hat (famous for discriminatory policies). More from The Lunduke Journal: https://lunduke.com/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit lunduke.substack.com/subscribe

Kacy Cole, Chief Marketing Officer at Holland America Line. She's known for her strategic marketing leadership across hospitality and digital platforms, with previous roles at LTK, T-Mobile, and Tommy Bahama. She holds an MBA from Thunderbird School of Global Management and a BA from the The American University of Paris. She's also an outdoor enthusiast and fly fisherman.

A healthy person and a healthy business do the same thing - replicate the processes that are working.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Jon Kaufman, Chief Marketing Officer at Smile Doctors LLC, discusses creating the best patient experience through the use of AI and the growing role of private equity in the DSO space. He also explores key industry drivers shaping the future of dental service organizations.

Send us a textIn this episode of The AI Advantage Series on The Matt Brown Show, Matt speaks with Jessica Lyn Zall, Chief Marketing Officer at Burford Capital, the global leader in litigation finance with a $7.2 billion portfolio.Jessica shares her perspective as a three-time CMO entering the legal finance space, where Burford funds major corporate lawsuits without disrupting balance sheets. She explains how her team is embracing AI to scale marketing impact, sharpen go-to-market strategy, and process vast amounts of legal and financial data.The conversation dives into how AI is reshaping team design, why leaner marketing organizations are the future, and where human qualities like empathy, mentorship, and communication remain irreplaceable. Matt and Jessica also explore the risks of over-reliance on AI, the role of proprietary data models, and the broader implications of hyper-personalization in business and everyday life.Support the show

Alex Schultz is the Chief Marketing Officer and VP of Analytics at Meta, where he has spent nearly two decades shaping the company's growth and marketing strategy. He has been instrumental in scaling Facebook, Instagram, and WhatsApp to billions of users worldwide. Alex is is also the author of Click Here: The New Rules of Marketing, the definitive guide to modern growth — available now on Amazon.  AGENDA:  00:00 – Is All Marketing Actually Performance Marketing? 04:00 – When Did Facebook Have the Wrong North Star? What Did They Learn? 16:00 – Will AI Create Companies Run by Just ONE Person? 27:00 – Is AI About to Hit the Biggest Plateau Since Self-Driving Cars? 30:00 – Is China Secretly Winning the Global AI Arms Race? 38:00 – Does AI Kill Content or Supercharge It? 44:00 – Why Brand Marketing Is Harder (and More Important) Than You Think 47:00 – Will Glasses Replace Phones Forever? 51:00 – What Would Alex Do If He Were Sundar at Google Today? 59:00 – What is the Greatest Strength and the Greatest Weakness of Zuck?  

Christine Royston is the Chief Marketing Officer at Wrike, an intelligent work management platform that helps teams build, connect, automate, and scale workflows. She joined in June 2024 after more than 20 years in B2B enterprise marketing. Before Wrike, Christine was VP and Global Head of Marketing at Udemy, where she helped grow annual recurring revenue from $100M to over $450M and led initiatives including an IPO and rebrand. She also held leadership roles at Bitly, Dropbox, Imperva, and Salesforce. In this episode… In today's marketing landscape, every dollar spent is under a microscope, and leaders are under pressure to prove impact faster than ever. How can CMOs align their budgets, metrics, and customer strategies to show real business value while navigating constant change? According to Christine Royston, a seasoned B2B marketing leader with global experience, the key is balance. She emphasizes that marketing must be both data-driven and customer-focused, ensuring pipeline and bookings remain at the center of conversations with executives. She highlights how aligning budgets with measurable outcomes builds trust across the business and creates room for innovation. By focusing on efficiency, clear communication, and proactive performance tracking, marketing leaders can demonstrate value early and often. In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Christine Royston, Chief Marketing Officer at Wrike, to discuss how CMOs can align budgets, metrics, and customer value. She explains why data transparency builds stronger executive relationships, how to balance brand and demand generation, and the role of customer-centric thinking in growth. Christine also shares insights on adapting to AI-driven changes in marketing.

Understanding stress and pressure is NOT a soft skill. Learn what hard wired skills can do for you in the workplace.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one.That's exactly what GoDaddy did with the “Act Like You Know” campaign, a Super Bowl ad that became a cultural moment because of its boldness. In this episode, we explore the marketing lessons behind it with special guest Sydney Sloan, Chief Marketing Officer at G2.Together, we explore what B2B marketers can learn from emotional storytelling, influencer culture, and why building brand in the age of AI requires creativity, boldness, and a willingness to have a little fun.About our guest, Sydney SloanSydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world's largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.What B2B Companies Can Learn From GoDaddy's “Act Like You Know” Campaign:Take bold swings. Safe marketing doesn't get noticed. To capture attention, B2B brands have to be willing to step outside the comfort zone and take real creative risks. As Sydney shared, “Take a big swing. Go do something outside of your comfort zone.” Boldness is the difference between blending in and breaking through.Your brand is the moat. With paid tactics getting harder, brand is the lasting advantage. It's not about clicks or keywords anymore. It's about the emotional connection people feel. As Sydney says, “Brand is right. It's the emotional connection that you actually build between a brand, which is not a person… and the audience.” In the age of AI, trust and resonance are the true differentiators.Influencers aren't just for B2C. Big-budget companies might hire celebrities, but every B2B brand can find ways to put people at the center of their story. It's about connection, not just reach. Sydney explained, “You can still use influencers, you can still have people connecting to people and doing it in creative ways.” In B2B, credibility often comes best through people, not platforms.Quote“We gotta go back and invest in brand. And what does that mean, and how do I do it? It's not the old playbook. That thing is gone. Display, out the windows. Google search, out the window. We are all at the starting line together. And whoever's the most creative and figures out this new era we're in has an unfair advantage.”Time Stamps[00:55] Meet Sydney Sloan, CMO at G2[01:17] Why GoDaddy's “Act Like You Know” Campaign[03:55] The Role of Influencers in B2B Marketing[11:39] The Role of CMO at G2[13:19] Understanding GoDaddy's “Act Like You Know” Campaign[19:32] B2B Marketing Lessons from GoDaddy's “Act Like You Know” Campaign[33:29] The Power of Creative Marketing[37:50] Final Thoughts and TakeawaysLinksConnect with Sydney on LinkedInLearn more about G2About Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Jon Kaufman, Chief Marketing Officer at Smile Doctors LLC, discusses creating the best patient experience through the use of AI and the growing role of private equity in the DSO space. He also explores key industry drivers shaping the future of dental service organizations.

Leaders are continuous learners. Be a quiet leader and don't get stuck in the "there's nothing more to accomplish" trap!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

This week, The CMO Podcast is serving up a rich and flavorful conversation as Jim sits down with Jessica Padula, Vice President of Marketing and Sustainability for Nespresso USA. Nespresso, part of Swiss-based Nestlé, started in the 1980s with one bold idea: that anyone should be able to brew a café-quality coffee at home. Fast forward to today, and that idea has become an $8 billion global brand, with more than 13,000 employees across 81 countries, over 800 boutiques in 500+ cities, and a booming direct-to-consumer business.Jessica has been brewing her own journey at Nespresso for nearly a decade. For the past two and a half years, she's been leading both marketing and sustainability—two roles that blend perfectly like coffee and crema. A Boston University grad, Jessica first cut her teeth on the agency side, working with powerhouse Procter & Gamble brands, before bringing her passion for brand building and purpose to Nespresso.In this lively conversation, Jim and Jessica dive into her career journey, the art of balancing growth with sustainability, and how Nespresso continues to innovate without losing sight of its values. Grab your favorite cup and tune in—it's a coffee talk you won't want to miss.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she's redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior.If you're a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don't want to miss.Watch the full episode to hear Ann's insights on positioning, growth, and preparing for the next era of agentic buying.Key Moments: 00:00: Who Is Ann Minooka, CMO Of Synopsys? 03:00: The Era of Pervasive Intelligence06:30: Shifting the Brand Narrative10:00: Storytelling & Positioning Playbook14:00: Measuring Marketing Impact22:00: Preparing for the AI & LLM Agentic Future25:00: Content & Storytelling in a Technical Space32:00: Advice for New Marketing Leaders36:00: Rapid-Fire Marketing Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what's the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https://x.com/kippbodnar), CMO of HubSpot, unravel the post-AI marketing landscape and the strategies you'll need to thrive. Kipp Bodnar is one of the world's most influential marketing leaders and the Chief Marketing Officer at HubSpot, where he is pioneering the integration of AI into every layer of modern marketing. Known for his hands-on expertise and his “Marketing Against the Grain” podcast, Kipp dives into how AI is upending everything from day-to-day productivity to industry-defining strategy. This episode explores why “taste” trumps tactics in an AI-first world, how HubSpot achieved a 400% boost in email engagement using AI personalization, and why anyone can build faster, smarter, and more standout brands by mastering the new dynamic marketing loop. Matt and Kipp break down the brand new Loop Marketing Playbook, the death (and rebirth) of SEO, and what it means to optimize for AI engines instead of search engines. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) AI's Impact on Marketing (05:35) AI Productivity and Automation Hacks (06:28) Wispr Flow: Streamlined Voice Dictation (11:00) Super Intelligence Abundance and Human Consumption (14:50) Decline in Website Visits (18:33) SEO Principles Apply to AEO (21:00) Taste Differentiates: Know Your Audience (24:38) Leveraging AI for Marketing Success (27:00) “Moving the Free Line” Concept (30:50) Real-Time AI Reporting Loop (34:40) Understanding Customers Beats AI (38:18) Optimal Time for MVP Testing (41:14) Post-AI Marketing Playbook (42:32) Personalization Is Key in Marketing — Mentions: Kipp Bodnar: https://www.linkedin.com/in/kippbodnar/ HubSpot Loop Marketing: https://www.hubspot.com/loop-marketing Marketing Against the Grain podcast: https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 Wispr Flow: https://wisprflow.ai/ Intelligence Superabundance: https://www.notboring.co/p/intelligence-superabundance Genspark: https://www.genspark.ai/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

In this episode of Branded Leaders, host Ben Kaplan sits down with Brian Irving, Chief Marketing Officer at Lyft, to discuss how Lyft differentiates itself in a rideshare industry that often looks like a race to the bottom.Brian shares how Lyft avoids competing solely on price by leaning into its DNA as a purposeful rebel brand — building services around freedom, connection, and customer obsession. He reveals how Lyft is adapting its identity from quirky early days (pink mustaches and friendly drivers) to serving business travelers, healthcare rides, and diverse audiences with evolving needs.The conversation explores Lyft's approach to autonomous vehicles, why it's doubling down on human-first innovation, and how FlexDrive and new partnerships expand the platform's future. Brian also reflects on his career journey from Flint, Michigan, to Silicon Valley, with pivotal chapters at Apple, Google, Airbnb, and Eventbrite. Along the way, he shares the best advice he's ever received, how curiosity shapes his leadership, and why learning to say “I get to” instead of “I have to” changed his perspective on work and life.Packed with candid stories, career lessons, and insights into the future of mobility and marketing, this episode offers a rare look at how Lyft's CMO is steering the brand beyond rides to something much bigger: freedom.

Victoria Lozano is Chief Marketing Officer at Crayola LLC where she oversees all aspects of marketing and consumer engagement for one of the world's most iconic and cherished brands. For over 120 years, Crayola has been synonymous with nurturing children's creativity. Today, it is recognized as one of the most culturally resonant, authentic, and trusted brands globally. In her role, Victoria leads Crayola's consumer communications, partnership marketing, digital/omni-channel marketing, interactive app portfolio, and education marketing. Victoria also oversees Location Based Entertainment, which includes a portfolio of branded attraction and retail concepts that bring the Crayola brand to life in experiential ways. The flagship concept, Crayola Experience, has 4 locations across the US with several more announced both in the US and internationally. Prior to joining Crayola, Victoria was Vice President of Marketing at Cadbury North America where she led the $1.2B Gum and Mints Portfolio across the United States and Canada, including brands such as Trident, Dentyne, Stride, Bubblicious and Certs. Prior to Cadbury, Victoria held various marketing positions with Fortune 500 companies such as the Miller Brewing Company, Warner-Lambert Company and Pfizer, Inc. Victoria's academic background includes a Master of Business Administration degree from New York University with a specialization in Marketing and Finance, and a Bachelor of Science degree from New York University with focus in Marketing and Classical Studies (summa cum laude).Victoria currently serves on the board of The Children's Home of Easton located in Easton, Pennsylvania where Victoria resides with her husband and three children.

Servant leadership leaves a gap for opportunity for leaders to drive value.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In this milestone 100th episode of our podcast, Stuart celebrates seven years of the show by reminiscing about its origins and dipping into the very first episode from September 2018. Then its time to welcome back friend of the show Vanessa Viger, Chief Marketing Officer at Envision. Vanessa provides an overview of the new Ally Solos smart glasses, discussing their affordability, lighter design, and key features. The Ally Solos Glasses are designed to look like normal, lightweight everyday frames. They feature a camera on the left arm and battery-powered, removable stems that offer a 10-hour battery life with swappable arms for all-day use. They will be available in medium/large sizes and three colour options, complete with a folding case. The glasses are offered at an early bird price of £380, normally around £532. This price includes a 1-year Ally Pro subscription worth around £200. They connect via Bluetooth to a phone and can function as a headset for music and calls. They utilize existing Ally profiles/personalities across devices and employ multiple AI models for different tasks, focusing on accuracy over speed for safety. Unlike the hardware-focused Envision glasses, the Ally Solos adopt a software platform approach. Envision provides customer support, while Solos handles fulfilment. These glasses are built with an accessibility-first approach, distinguishing them from general market products like Meta Ray-Bans. Key scenarios include reading menus, food packaging and signs, getting real-time descriptions of what's around you, checking your calendar and even finding out what the weather forecast. They are also prescription and tinted lens compatible and aim to target a broader market, including the elderly, individuals with cognitive needs, and those seeking general convenience.  Ally and Ally Solos Glasses users have complete control over their privacy since all Envision products are GDPR compliant and you are opted out of data sharing by default.

The Remarkable Retail Podcast kicks off Season 11 with a powerful episode featuring a first-ever guest co-host: Ethan Chernofsky, Chief Marketing Officer of Placer.ai. The episode opens with a lively discussion of tariffs and trade turbulence, a recurring theme reshaping global retail strategies. Ethan shares data-driven insights from Placer.ai on how consumer behavior is shifting under economic uncertainty, while Steve highlights how pricing power and category positioning determine which retailers can weather cost pressures. Together, they unpack what's next as outsized tariffs hit key markets like India, Brazil, and Switzerland.The conversation then pivots to retailer performance, starting with Target's leadership shake-up. Steve critiques the choice of an insider CEO while Ethan provides Placer.ai traffic data showing continuing traffic declines. The group debates Target's future—whether its famed “Tar-zhay” positioning can be revived by refocusing on differentiation. From there, they contrast Target's struggles with Walmart's momentum, exploring how digital sales, retail media, and membership growth continue to power the world's largest retailer's outsized performance..Speaking of Amazon, the trio examines the company's great expanded same-day grocery delivery, setting up a fresh battleground with Walmart. They also analyze the broader bifurcation of retail, where premium players and discounters gain share while middle-market brands face mounting challenges.Moving on the episode digs into the most talked about stories making headlines. Topics include the Cracker Barrel rebrand backlash, American Eagle's bold Sydney Sweeney campaign, and the AI battle for talent, which borders on the ridiculous..Finally, the team peers around the corner, curious about whether iconic brands in transition such as Gap, Kohl's, Macy's, Nordstrom, and Bloomingdale's can regain any traction in the fae of growing headwinds. They also discuss shifting enclosed mall dynamics of malls. Ethan underscores that while A-class malls thrive with innovative tenants, some moribund B-class centers are finding new life by reinventing themselves. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Silent attrition may be the biggest threat most banks aren't talking about — and the stakes are rising fast. The 2025 Generational Trends in Digital Banking study reveals that only 56% of digital banking consumers expect to maintain their current relationship over the next year, while the rest are quietly drifting toward stagnation or disengagement. This continuous erosion of loyalty comes just as the U.S. faces one of the largest intergenerational wealth transfers in history. Thirty-seven percent of Americans expect an inheritance in the next two decades, but if banks can't hold on to younger, digital-first customers now, those assets — and the loyalty — will walk out the door. Joining me today on the Banking Transformed podcast are two powerhouse experts – Jason Dorsey, President of The Center for Generational Kinetics, and Allison Cerra, Chief Marketing Officer at Alkami Technologies. They will unpack the findings from the 2025 Generational Trends in Digital Banking Study and share what banks must do now to stop the quiet exodus before it's too late. Remember, silent attrition doesn't announce itself — it's a quiet leak of loyalty, share of wallet, and future opportunity that can be devastating if ignored. This Episode of Banking Transformed is Sponsored by Alkami Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening, payment security, and data analytics and marketing solutions. To learn more, visit www.alkami.com.

Being the underdog might feel like a disadvantage or your greatest marketing edge.That's the brilliance of Steph Curry's story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face of an underdog brand. In this episode, we explore the marketing lessons from Steph Curry with special guest Brian Gilman, Chief Marketing Officer at ThetaRay.Together, we dig into what B2B marketers can learn from embracing the underdog role, cutting through noise with consistency, and focusing on doing one thing better than anyone else to create real brand gravity.About our guest, Brian GilmanBrian Gilam is the CMO at ThetaRay. He is a visionary Chief Executive with a proven track record in spearheading strategic B2B sales/marketing initiatives and driving robust growth. Brian excels in leading companies through critical transitions, including exit events and funding rounds, while managing large-scale projects and multi-million-dollar budgets. He is an expert in crafting high-ROI programs, fostering C-Level engagements, and negotiating impactful partnerships.What B2B Companies Can Learn From Steph Curry:Play the underdog role. Steph could've gone with Nike or Adidas like every other superstar, but he signed with Under Armour, the underdog, and turned it into a cultural force. Brian says, “His role as an underdog… It's endearing to be able to play the role of underdog as well as he does, and I think that's why people resonate with him as well as they do.” For marketers, especially at scale-ups, that lesson is powerful: people root for challengers who feel accessible and relatable. Positioning your brand as the scrappy player in the game can create emotional connection far beyond features and price.Focus on consistency over noise. Steph's greatness comes from showing up every day and blocking out distractions. Brian says, “He controls what he can control.” In marketing, the same discipline applies. Instead of chasing every channel or campaign, concentrate on the actions that matter most. Steph doesn't let the highs get too high or the lows too low, he just executes. That consistency of effort is what makes him durable and dominant. For B2B, that means resisting the urge to “do it all” and instead building steady momentum with tactics that reliably drive results.Do one thing better than anyone else. Steph didn't try to be everything, he mastered the three-pointer until it broke the NBA. Brian explains, “For me, it's always do one thing really, really well. Forget about the marketing machine, you need that one thing, and then build the next thing.” Just as Curry's deep shooting created “gravity” that opened the floor for teammates, one marketing strength executed brilliantly can lift all your other channels. Don't spread yourself thin, find your version of the 30-foot three-pointer and own it.Quotes“I think that in today's market, successful marketers are gonna throw out the book on convention. I've never seen such a highly competitive environment… and unless you're thinking about speed, cutting out the number of touch points, and getting to that face-to-face interaction as fast as humanly possible, you're never gonna get business anymore.”Time Stamps[00:55] Meet Brian Gilman, Chief Marketing Officer at ThetaRay[01:03] Why Steph Curry?[04:28] The Role of CMO of Thetaray[06:23] Who is Steph Curry?[26:58] B2B Marketing Takeaways from Steph Curry[39:13] Brian's Marketing Strategy[42:20] Final Thoughts and TakeawaysLinksConnect with Brian on LinkedInLearn more about ThetaRayAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

We are fortunate to have Erin Estelle, Chief Marketing Officer at Valley Strong Credit Union, join us on the Frogcast this month. As a former collegiate and professional athlete, and with a previous career in Retail, Erin has some interesting viewpoints and valuable insights about the credit union movement. Among many things, she shares with us today her leadership of Valley Strong's impressive financial literacy initiative. Covering all aspects of financial wellness, for all stages of members, the CU is making an impact with this effort... and receiving recognition for it. Case in point, Valley Strong received a Diamond Award for their creative approach to youth financial education. Erin graduated from WCMS this year and shares with us why she decided to attend as a senior leader who is new to our industry. Listen in and learn how she, and Valley Strong, aligned and prioritized their work with a heart for impact!Interviewers: Nate Burns & Shonna ShearsonProducers: Ryan Kane & Steve SchmidleSupporting Cast: Robert York, Jeff Morris, Original Ryan Olsen, and James Wileman

In this episode, Kristie Boltz shares how dental practices can attract high-value patients by building a “first class cabin” - where marketing is something you do, not something you buy. She breaks down practical strategies to identify and cultivate your ideal patients, improve marketing ROI, and create a team culture that supports long-term growth. Kristie challenges the idea of marketing as a one-time spend, reframing it as a daily habit rooted in team engagement, systems, and accountability. Whether you're just starting or scaling your practice, this conversation will inspire you to think differently about marketing—and empower your team to play a winning role in it.To learn more about Kristie's upcoming 3-hour course on “Your 1st Class Cabin” as well as her 6-week CMO Academy, where you can take your entire team and turn them into a Chief Marketing Officer. Visit mydentalcmo.com for more information.This episode is brought to you by eAssist Dental Solutions, the nation's leading dental billing company. Just like marketing works best when your whole team is engaged, your collections thrive when your systems are strong and your team is supported. eAssist helps practices collect 100% of what's rightfully owed, reduce insurance aging, and create the financial clarity needed to grow with confidence. And if you're ready to strengthen your billing the way Kristie helps practices strengthen their marketing, visit dentalbilling.com to learn more about partnering with eAssist.

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   The Spencer Educational Foundation, a leading nonprofit organization to nurture the next generation of risk management and insurance professionals, will hold its annual Funding Their Future Gala in New York City on Thursday, September 18, 2025. This eagerly awaited event will occur at the renowned Cipriani 42nd Street, uniting industry leaders and supporters to acknowledge achievements in risk management and insurance.   This year's gala recognizes Tim Ryan, U.S. President at Lockton, for championing the next generation of talent and shaping the future of the risk management and insurance industry. Since being named U.S. President in 2024, Tim has been pivotal in positioning Lockton for the future. With over 30 years of industry experience, Tim brings a strategic and enduring approach to leadership. He is committed to fostering a culture of collaboration and excellence that carries Lockton's momentum forward. Tim's vision is to build on Lockton's strong foundation, guiding the company through evolving market demands while maintaining its reputation as the best place to work in insurance.   “Tim's commitment to attracting and developing top talent has been instrumental in Lockton's continued success and evolution as an industry leader,” stated Julie Gibson, Spencer board member and Chief Marketing Officer at Lockton.   In this episode, Justin interviews Tim Ryan on his career, his risk philosophy, his leadership vision on mentorship, and his recognition by the Spencer Educational Foundation.   Listen to learn about attracting top, rising talent to the risk management and insurance industry.   Key Takeaways: [:01] About RIMS and RIMScast. [:14] The call for educational content submissions for RISKWORLD 2026 is open through September 4th! A link is in this episode's show notes. [:28] About this episode of RIMScast. We will be joined by Tim Ryan. He is the U.S. President at Lockton and the honoree at this year's Spencer's Funding Their Future Gala on September 18th. We'll get his perspective on leadership and the future of risk management in just a moment. [1:00] RIMS-CRMP Workshops! The next RIMS-CRMP-FED virtual workshop will be held on November 11th and 12th, and led by Joseph Mayo. Links to these courses can be found on the Certification Page of RIMS.org and through this episode's show notes. [1:20] RIMS Virtual Workshops! RIMS has launched a new course, “Intro to ERM for Senior Leaders.” It will be held again on November 4th and 5th and will be led by Elise Farnham. RIMS members enjoy deep discounts! [1:37] The full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's notes. [1:48] The next RIMS Webinar will be held on September 4th and will be led by AXA XL. It is titled “Lockdown & Level Up: Turn Up Your Cyber Security Game Against Creative Cyber Criminals”. [2:01] On September 18th, Origami Risk will present “Driving Better Incident and Claims Management with Data, Technology & Strategic Collaboration”. [2:10] On October 9th, Global Risk Consultants returns to deliver “Natural Hazards: A Data-Driven Guide to Improving Resilience and Risk Financing Outcomes”. [2:19] On October 16th, Zurich returns to deliver “Jury Dynamics: How Juries Shape Today's Legal Landscape”. [2:28] On October 30th, Swiss Re will present “Parametric Insurance: Providing Financial Certainty in Uncertain Times”. [2:37] On November 6th, Hub will present “Geopolitical Whiplash — Building Resilient Global Risk Programs in an Unstable World”. Register at RIMS.org/Webinars. [2:49] RISKWORLD 2026 will be in Philadelphia, Pennsylvania, from May 3rd through the 6th. RIMS members can now lock in the 2025 rate for a full conference pass to RISKWORLD 2026 when registering by September 30th. [3:04] This also lets you enjoy earlier access to the RISKWORLD hotel block. Register by September 30th, and you will also be entered to win a $500 raffle. Don't miss out on this chance to plan and score some extra perks. [3:17] The members-only registration link is in this episode's show notes. If you are not yet a member, this is the time to join us. Visit RIMS.org/membership and build your risk network with us here at RIMS. [3:31] On with the show! On September 18th, 2025, the Spencer Educational Foundation will hold its annual Funding Their Future Gala in New York City at the renowned Cipriani 42nd Street. [3:44] This year's Gala recognizes Tim Ryan, U.S. President at Lockton, for championing the next generation of talent and shaping the future of risk management and insurance. [3:54] Tim Ryan is our guest today. He has over 30 years of industry experience. We're going to dive into his philosophies on leadership and what it takes for the next generation of risk professionals to be successful in the short and long term. Let's get to it! [4:11] Interview! Tim Ryan, welcome to RIMScast! [4:32] Tim Ryan is excited to be here today to talk about the Spencer Educational Foundation! He says it's an exceptional organization, doing important work. It's a unique organization that brings the entire industry together to rally around an issue that's important to us all. [4:52] Tim says the recognition is humbling and gratifying. It's nice to be recognized, but he doesn't view it as a personal achievement. He sees it as a reflection of the incredible work being done by Lockton and Associates throughout the country, more than it is of his individual efforts. [5:14] Tim says he is honored to be recognized, and he's proud to be part of a company that sees this as a priority. [5:26] Tim has been at Lockton for 20 years. Before Lockton, Tim worked on the carrier side for 10 years. Tim became the U.S. President at Lockton almost a year ago to the day.  [5:49] Tim's leadership style has changed over time, through the wisdom of maturity and a lot of trial and error. He started in the industry straight out of college. Working at a couple of different organizations exposed him to different leaders along the way. [6:10] Tim learned a few foundational lessons. First, leadership is rarely about title. People follow people, not the position. When Tim was first made a team leader, he was excited to be in charge. He promised himself he wouldn't make the same mistakes his managers had made. [6:37] He made the same mistakes. He started to realize that a leadership position isn't about you. Your job is to set the vision, align stakeholders, make sure there's clarity on roles and responsibilities, and create and foster an environment that allows people to be successful. [6:58] Tim's leadership style is about building teams with complementary skill sets. It's not about being the smartest person in the room; it's about making sure the room is filled with smart and motivated people. [7:08] Put the right people in the right place and trust them to get the job done. People want to believe in what they're doing and who they're doing it with. It's critical to bring together people with a diversity of thought and background. Bring a variety of different viewpoints to the table. [7:28] Tim believes it's critical to get to know your people. What motivates and drives them? What are their goals and aspirations? How do they like to absorb information? [7:55] Tim views it as his job to listen, to motivate, and to remove obstacles. It's about being authentic. Don't play the role, especially for first-time leaders. You have to be open and transparent, and true to yourself. [8:32] Tim says the role of the broker has changed with the world. If brokers did the same things they did 10 to 15 years ago, they would be at risk of being obsolete. [8:44] Fifteen years ago, there was no Instagram or TikTok. You were probably on MySpace, playing music on your iPod. Some of the emerging risks that are at the forefront of today's discussions range from autonomous vehicles to data centers to digital assets and currency. [9:04] The pace of change in the industry is fast, and it's only increasing. The constant emergence of new and evolving risks requires greater specialization and the use of data analytics to deliver deeper insights into our clients' businesses. [9:18] As you look ahead, you can start to see how AI is going to have a dramatic impact on how we do business in the not-too-distant future. [9:26] Despite these advances and changes, for a broker, one thing is unchanged. Clients want us to help them see around corners. They want us to help them understand what's coming next. They look to us to provide expertise and help make decisions. [9:46] Tim says our job is to be a fierce advocate for them, to be that trusted advisor. We need to know and understand their business, the industry they operate in, and the risks associated with it. We need to understand their risk tolerance and help them solve their business need. [10:04] Quick Break! The Spencer Educational Foundation's goal to help build a talent pipeline of risk management and insurance professionals is achieved, in part, by its collaboration with risk management and insurance educators across the U.S. and Canada. [10:26] Since 1999, Spencer has awarded over $2.9 million to create more than 570 Risk Management Internships. The Internship Grants application process is now open through October 15th, 2025. [10:43] To be eligible, risk managers must be based in the U.S., Canada, or Bermuda. A link to the Internship Grants page is in this episode's show notes. You can always visit SpencerEd.org, as well. [10:57] RIMS Events! On September 18th, the 10th Annual Chicagoland Risk Forum will be held at The Old Post Office in Chicago. Register at ChicagoRIMS.org. [11:11] On September 14th through the 17th, we will be in Calgary for the RIMS Canada Conference 2025. Visit RIMSCanadaConference.ca to register. [11:21] On October 1st through the 3rd, the RIMS Western Regional Conference will be held in North San Jose at the Santa Clara Marriott. The agenda is live. It looks fantastic! Visit RIMSWesternRegional.com and register today! [11:37] On November 17th and 18th, elevate your ERM Program and career at the RIMS ERM Conference 2025 in Seattle, Washington. The agenda is live, and early rates are available until September 5th. Register now to save $110 and secure your spot at the ERM event of the year. [11:59] Canadian listeners, take note, that's just a little bit South of the border in British Columbia. That's a great way to extend your knowledge after the RIMS Canada Conference. Visit RIMS.org/ERM2025 to register. [12:14] At the top, Justin mentioned RISKWORLD 2026. Through September 4th, the RISKWORLD education content submission process is still open. [12:23] RIMS invites you to share your experiences, best practices, and innovative strategies that represent the global outlook of risk management. Send us your submission, and who knows? We might select you to speak at RISKWORLD 2026 in Philadelphia! The link is in the show notes. [12:41] Let's Return to Our Interview with Lockton U.S. President Tim Ryan!  [13:03] Tim Ryan talks about cultivating the next generation of risk and insurance professionals. His motivation comes from his story. It's all about paying it forward. He wouldn't be where he is today without the guidance and support of some great mentors throughout his career. [13:16] Tim's mentors had no reason to want to help him, but from early on, they decided to help him reach his potential. Tim started his career as a trainee at Fireman's Fund Insurance in a branch office North of New York City. [13:36] The office manager was incredible. He was generous with his time. He was never too busy to help or answer questions. He always found ways to give Tim opportunities in meetings, in projects, or with clients. [13:49] Opportunities that Tim probably wasn't ready for, but that were part of his developmental process. Tim is incredibly grateful for the impact this manager had on his career and his life. Almost 35 years later, Tim still thinks of him as a person that he tries to emulate. [14:12] Tim says, “ So, John Lience, if you're listening, thank you! It made a difference. Give me a call. I'd love to catch up.” [14:20] Justin is glad to hear the shoutout by name. It's a small world in risk management, and everybody knows each other. John may be listening. Tim agrees, for as big an industry as it is, it is definitely a very small world. [14:33] Tim continues, fast forward to today, this is something that we're passionate about because we see it as a strategic priority for the business. Lockton invests an incredible amount of time and money into the technical and professional development of all its associates. [14:53] It starts with the first-year analysts, many of whom came out of Lockton's intern program. Leaders have an obligation to grow and develop the next generation of talent. [15:04]  It's about creating a culture of continuous learning, one where people feel valued, included, and connected to the purpose of the work and the people that they work with. [15:14] What drives and motivates Tim is that shared sense of purpose that brings everyone together. [15:34] What must the sector do differently to attract, engage, and top rising talent? Tim says the industry has made progress, but we're still not where we need to be. We have to expand the talent pool by building stronger partnerships with different schools and organizations. [15:55] The Spencer Educational Foundation is already doing the work to engage more diverse communities. These relationships help us reach individuals who may not have considered a career in risk and insurance, but bring valuable perspectives and skills. [16:08] Tim continues, beyond sourcing talent, retention has to be a priority. It's great to get people into the industry, but can we keep them? That means investing in leadership development programs accessible to a broader audience, including underrepresented groups.  [16:22] It also means helping young talent understand their purpose and how they fit within the vision of the company they're working in. When people see a path for growth and feel connected to the purpose, they're more likely to stay and thrive. [16:35] Building that workforce that better reflects the communities and businesses we serve isn't just the right thing, but it also makes our industry stronger, it makes it more innovative, and it makes it better equipped to meet the evolving needs of our clients. [16:53] Tim has attended Spencer Educational Foundation's Funding Their Future Gala for years. He was there last year for Lilian Vanvieldt-Gray. She was great! The grant recipients also spoke. They were incredibly impressive. Lockton asked two of them for their numbers and resumes. [17:26] Justin comments that the event itself can be a networking and career advancement opportunity. Tim says it was great to hear from the recipients. It brings it back to what impact the Spencer Educational Foundation has. [17:50] Justin had a great time last year, and he looks forward to seeing Tim this year, on September 18th. The Spencer Educational Foundation supports students and educational programs across the risk and insurance professions. [18:14] Tim says most young people don't have any idea what a broad, vibrant, and dynamic industry this is. We have to do more to generate awareness and excitement about our industry. [18:23] Partnerships like the one with Spencer Educational Foundation are critical. They bring awareness and help us reach smart, young, talented individuals who might not otherwise consider a career in this field. The scholarship program is a big part of that. [18:35] Lockton has been involved in the Foundation since the early days. 20 years ago, they established the John T. Lockton Memorial Scholarship through the Spencer Scholarship Program. [18:47] Lockton continues to support that program, donating over $1 million in funding for about 200 scholarships. The program is just one of the many ways Spencer is driving awareness and engagement in the industry. [18:57] Tim praises the Spencer Educational Foundation for the great work they do with colleges and universities, helping build risk management programs, facilitating internships, and bringing new people into the industry through the scholarship program. [19:06] These partnerships are essential for the future of risk and insurance because they create pathways for students to discover the unique value the profession offers. Tim says many scholarship recipients are working at Lockton today, and they are excellent. [19:37] Tim shares advice to students or early career professionals discovering risk management. “Every year, I meet with our first-year analysts and interns, and I talk to them about this very subject.” [19:45] “We talk about how big the industry is and that there are so many opportunities and career paths available to them. But the backdrop of that conversation is about the pace of change and the importance of being a continuous learner.” [19:59] “You're going to have to reinvent yourself many times over the course of your career to stay relevant, so now, at this early stage of your career, is the time to invest in yourselves. Don't get caught up in worrying about the next promotion or the next step in your career.” [20:13] “Just be patient. You're going to have plenty of time for all that. All that's going to work itself out. Just focus on gaining new experience and knowledge, and figure out what you're good at. Don't just do things. Seek to understand why.” [20:27] “Look, you can have a job or you can have a career, and they're different. But that's ultimately going to be up to you. It's your responsibility. If you focus on what you're doing and do it well, your next job will likely come from someone you're impressing today.” [20:47] “Get out of your bubble, build relationships, network, and go meet with people. Make people want to invest in you.” [21:00] “If you take nothing else out of this conversation, try to remember these things: Be curious. Ask questions. Understand why you're doing things. Show up and be present. If you can do those things, you'll ultimately be successful.” [21:20] Special thanks to Tim Ryan of Lockton for joining us here on RIMScast! We look forward to seeing him on September 18th at the Spencer Funding Their Future Gala in New York City. Visit the link in this episode's show notes for tickets and SpencerEd.org for more information. [21:40] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [22:09] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [22:27] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [22:44] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [23:01] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [23:15] Justin Smulison is the Business Content Manager at RIMS. Please remember to subscribe to RIMScast on your favorite podcasting app. You can email us at Content@RIMS.org. [23:27] Practice good risk management, stay safe, and thank you again for your continuous support!   Links: RIMS ERM Conference 2025 — Nov. 17‒18 Spencer Educational Foundation 2025 Funding Their Future Gala — Sept. 18, 2025, in NYC! The call for RISKWORLD 2026 submissions is open through Sept 4. Spencer Internship Program — Registration Open Through Oct. 15. RIMS Canada 2025 — Sept. 14‒17 | Registration open! 10th Annual Chicagoland Risk Forum — Sept. 18 | Registration open! RIMS Western Regional — Oct 1‒3 | Bay Area, California | Registration open! RISKWORLD 2026 — Members-only early registration! Register through Sept 30! RIMS-Certified Risk Management Professional (RIMS-CRMP) The Strategic and Enterprise Risk Center RIMS-CRO Certificate in Advanced Enterprise Risk Management — Featuring Instructor James Lam! Next bi-weekly course begins Oct 9. RIMS Diversity Equity Inclusion Council RISK PAC | RIMS Advocacy | RIMS Legislative Summit SAVE THE DATE — March 18‒19, 2026 RIMS Risk Management magazine | Contribute RIMS Now “Tim Ryan to Receive Honor at Spencer Educational Foundation's 2025 Gala” RIMS Webinars: RIMS.org/Webinars “Lockdown & Level Up: Turn Up Your Cyber Security Game Against Creative Cyber Criminals” | Sept. 4, 2025 | Sponsored by AXA XL “Driving Better Incident and Claims Management with Data, Technology & Strategic Collaboration” | Sept. 18 | Sponsored by Origami Risk “Natural Hazards: A Data-Driven Guide to Improving Resilience and Risk Financing Outcomes” | Oct. 9 | Sponsored by Global Risk Consultants “Jury Dynamics: How Juries Shape Today's Legal Landscape” | Oct. 16, 2025 | Sponsored by Zurich “Parametric Insurance: Providing Financial Certainty in Uncertain Times” | Oct. 30, 2025 | Sponsored by Swiss Re “Geopolitical Whiplash — Building Resilient Global Risk Programs in an Unstable World” | Nov. 6 | Sponsored by Hub   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP-FED Exam Prep Virtual Workshop — November 11‒12 Full RIMS-CRMP Prep Course Schedule Intro to ERM for Senior Leaders | Nov. 4‒5 | Instructor: Elise Farnham See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “The Strengths of DE&I Initiatives with Lilian Vanvieldt-Gray of Alliant Insurance Services”, Spencer Gala Honoree 2024   Sponsored RIMScast Episodes: “The New Reality of Risk Engineering: From Code Compliance to Resilience” | Sponsored by AXA XL (New!) “Change Management: AI's Role in Loss Control and Property Insurance” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Demystifying Multinational Fronting Insurance Programs” | Sponsored by Zurich “Understanding Third-Party Litigation Funding” | Sponsored by Zurich “What Risk Managers Can Learn From School Shootings” | Sponsored by Merrill Herzog “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant “RMIS Innovation with Archer” | Sponsored by Archer “Navigating Commercial Property Risks with Captives” | Sponsored by Zurich “Breaking Down Silos: AXA XL's New Approach to Casualty Insurance” | Sponsored by AXA XL “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS President Kristen Peed!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Tim Ryan, U.S. President, Lockton Spencer Educational Foundation Funding Their Future Gala's 2025 Honoree   Production and engineering provided by Podfly.  

For the first time in history, four generations are working side by side in automotive - and leading them requires more than hand-me-down processes. Joseph Clementi, the Giver and Servant Leader, shares how quiet leadership, continuous learning, and a deeper understanding of human behavior drive true results.Discover why leadership is no longer about being the loudest voice in the room, but about aligning people, setting clear rules for success, and learning from the quiet moments that create lasting impact.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, which operates a Global Delivery Centre in Ireland, has been featured in a report that advocates for and puts emphasis on marketing as a function to lead the charge on achieving sustainability goals. 'CMO Blueprint for Sustainable Growth' interviewed Chief Marketing Officers (CMOs) across sectors and identified 10 case studies that demonstrate the various ways in which brand custodians have furthered the UN 2030 Sustainable Development Goals of companies. The study spotlights ReScore, a cloud-based app that helps sporting event organisers measure and reduce their impact on the environment year on year. Commissioned by the Council for Responsible Sport, ReScore was developed by TCS as part of its broader commitment to advancing sustainable practices and climate-conscious innovation as part of the company's CSR initiative 'Sadhana SamarpaN'. Sadhana's vision of 'Only One Liveable Pl'A'net - with No Plan B: Live Sustainably, Leave No One Behind' calls for both individual and collective action across the eight Sustainable Development Goals. ReScore is among the ten interventions by large corporates in driving the adoption of responsible practices in terms of climate change and undertaking green initiatives. The report draws attention to the efforts of the TCS team in building the framework for ReScore, collaborating with cross-functional internal and external stakeholders and championing the integration of the app in other partner events and the wider sports ecosystem. The study says that TCS demonstrates how responsible marketing, and technology can drive meaningful and measurable change. Abhinav Kumar, Chief Marketing Officer, Tata Consultancy Services, said, "We are immensely proud to be featured in this report that highlights the pivotal role of marketing, communications, media, brand strategy, and innovation in achieving sustainable growth. This recognition is a testament to our commitment to driving positive change through innovative solutions like ReScore. It is true that CMOs are uniquely positioned in helping drive societal change. Marketing leaders can change perceptions, reshape behaviour and prioritise creating long-term value for the community without losing focus on business goals. At TCS, we believe that marketing is a powerful force for good, and we are dedicated to continuing our journey towards a more sustainable future." The report reveals that while 91 per cent of CEOs believe their role includes protecting the communities in which they operate, and 70 per cent see it as their responsibility to speak out on pressing societal issues, they are stretched thin and need their executive teams - especially their CMOs - to meet these rising expectations. This calls for the marketing function to move from intention to action - from storytelling to 'storydoing'. The company, which supports 14 major running events globally, believes that sponsorships are not just about visibility - they are an opportunity to support and become responsible members of these local communities. Developing ReScore is part of TCS' commitment to bringing rigorous measurement and accountability to this multi-billion-dollar sector. Anupam Singhal, President - Manufacturing, TCS, said, "The ReScore app being featured in the UN Global Compact's CMO Blueprint for Sustainable Growth is a meaningful recognition of our commitment to sustainability through purposeful innovation. ReScore represents more than just a digital solution - it reflects TCS's belief in marketing and technology as forces for societal good. It is our way of contributing to more accountable, transparent, and future-ready communities, in the true spirit of Sadhana SamarpaN (dedication and devotion)." Highlighting the role ReScore has had on sporting events holding themselves to higher sustainability standards, the study noted that in just two years, ReScore helped 53 events and org...

Sarah Ohanesian is a keynote speaker, productivity strategist, and former Chief Marketing Officer who now helps high-performing professionals and teams do their most important work…without burning out. Her keynotes and workshops leave audiences energized and equipped to eliminate busywork, prioritize high-impact tasks, and make real impact. Sarah is the co-founder of Super Productive, a neuro-inclusive productivity consulting company, where she helps teams cut through the chaos by building clear workflows, organizing projects in tools like Asana, and making sure everyone knows what to do and when to do it–so the most important work actually gets done. You'll walk away from this episode with a truly fresh perspective. “I had been thinking about Productivity. I have been a student of productivity. I love productivity. I do podcasts about productivity. I read about productivity. I just love it so much. And at the same time, everyone I was talking to, when I would say ‘Hi. How are you?' they would answer, ‘I'm busy. I'm stressed out. I'm burned out. I'm overwhelmed.' It was like every person I'm talking to is feeling this way. So what can I do about it? And I had this idea, maybe I should start a productivity company. I had no idea what that actually meant. I just thought I have an idea. And a few people said to me, it's a good one. And I had one person say to me, ‘What if you did?' I will say that moment changed everything.”

This week, we're wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.Joining Jim is...Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.Lesley Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Lesley is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she's on a mission to spark meaningful real-world experiences.Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. He credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.Together, Jim and these leaders share a candid discussion on building brands that matter—across dating, wellness, and hygiene—showing how courage and conviction can cut through complexity and deliver lasting impact.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Copy and paste content doesn't build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real.That's executed perfectly by The Last of Us, a post-apocalyptic story that became a global phenomenon not because of monsters, but because of its heart. In this episode, we're taking a closer look with the help of our special guest, Ashley Emery, CMO at VelocityEHS.Together, we explore what B2B marketers can learn from emotional storytelling, breaking traditional formats, and building real resonance with your audience (even in the most unexpected places).About our guest, Ashley EmeryAshley excels in driving growth and innovation in B2B technology organizations, both at the global enterprise and high-growth start-up scale. She holds an Executive MBA and specializes in demand generation and revenue-focused marketing strategies. Ashley has a proven track record of building and leading high-performing marketing teams, having served as Head of Global Campaigns for the Database and Analytics category at AWS, VP of Marketing at Emburse, and most recently, the SVP of Demand Generation at Employ, the parent company of JazzHR, Jobvite, and Lever.What B2B Companies Can Learn From The Last of Us:Story comes before product. In B2B, it's easy to get stuck in the habit of leading with features, capabilities, or technical specs. But as The Last of Us demonstrates, what draws people in is a story they care about, not a list of innovations. Your product may be powerful, but unless your audience understands how it impacts their world or identity, it won't matter. Center the narrative on the customer's journey, pain, and outcome, your product plays a supporting role in that transformation. This shift can completely reframe how you approach content, ads, and even your brand voice. Ashley advises, “Lead with a human-centric storytelling. Don't sell features… the product is the enabler, it's not the hero.”Your audience might not be who you think. “Even if you think you understand your audience, you may not,” said Ashley, who was surprised herself, as she was so drawn to the series. Just as The Last of Us broke out of its presumed “gamer” audience, B2B brands often have unexpected buyers, champions, or influencers they're missing. Assumptions based on firmographics or industry stereotypes can be limiting. VelocityEHS found that their safety-focused customers were actually risk-tolerant thrill-seekers outside of work, which changed how they positioned messaging. This is a call to continuously validate personas, run qualitative interviews, and listen for nuance. Your best buyers may not look like your ICP on paper.The medium shapes the message. It's not enough to have a great story, you have to tailor it to the channel and format. A 60-minute podcast moment doesn't automatically become a good TikTok. Just like a video game plot doesn't translate directly into a TV script, B2B content has to be rewritten for the medium it's living in. That means writing social hooks, designing natively for mobile, and assuming low context. Ian reminds us that, “-if you take an idea that Ashley says in minute 50 of a podcast and drop it onto LinkedIn, and the person has no context at all who this person is or what they do, then the actual insight itself isn't as interesting or valuable.” Meet your audience where they are, mentally, emotionally, and contextually, or risk wasting great content on the wrong canvas.Quotes“Often in marketing, we get scared of emotion. We try to stay very neutral in our language. We don't want to be provocative, we don't want to be bold, and I think we as humans crave that. The show is a perfect example. The boldness, the emotional connection, and the conflict of the characters was really valuable. There's so much raw emotion and connection in the stories that could be told, and not being afraid to tell an uncomfortable story… is powerful.”Time Stamps[00:55] Meet Ashley Emery, CMO at VelocityEHS.[00:56] Why The Last of Us?[01:42] The Role of CMO at VelocityEHS[02:48] Breaking Down The Last of Us[26:47] B2B Marketing Lessons from The Last of Us[27:36] Human-Centric Storytelling in Marketing[35:16 Understanding Your Audience[38:43] Building an Ecosystem of Content[40:20] The Importance of Star Power[42:14] Embracing Emotional Tension in Marketing[46:11] Final Thoughts & TakeawaysLinksConnect with Ashley on LinkedInLearn more about VelocityEHSAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and tactics. Today, we're going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of travelers, particularly in the face of changing economic conditions and emerging generational trends. To help me discuss this topic and other highlights from arrivia's Loyalty and the Changing Traveler report, I'd like to welcome, Jeff Zotara, Chief Marketing Officer at arrivia. About Jeff Zotara Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing travel loyalty, booking, and marketing solutions to consumer-facing companies that want to deliver exceptional value to customers, uncover new revenue streams, and drive growth through exciting travel rewards and member benefits. With more than two decades as a strategic and operational marketing leader, Jeff is focused on driving growth and marketing technology across brands and providing the best member experience at the intersection of travel and tech.   Jeff Zotara on LinkedIn: https://www.linkedin.com/in/jeffzotara/ Resources arrivia: https://www.arrivia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get a copy of arrivia's Loyalty and the Changing Traveler report: https://resources.arrivia.com/report-survey-loyalty-changing-traveler Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCC Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup Jim Leslie is the Chief Operating Officer of Home Service Freedom, working closely with Tommy Mello to bring the company's vision to life and help members scale their businesses. Previously, he was the Chief Marketing Officer at A1 Garage Door Service, where he drove significant growth by refining marketing, operations, and leadership systems. In this episode, we talked about lead generation, referrals, technician training, marketing & growth...

Mark Schaefer has a new grandchild. Amanda Russell has a toddler. Both of them wonder what an AI-dominant world has in store for them.    In this personal and introspective episode, Mark and Amanda reflect on what college meant to their careers, the advice they would give to kids about college today, and how education will need to change for Gen Alpha.    This is an essential episode for everyone wondering how AI will impact the next generation.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.      Amanda Russell is a marketing leader, entrepreneur, and scholar. By age 32, she built and sold two successful businesses: an online fitness subscription community for women and a digital marketing and production company. She served as Chief Marketing Officer at a NYC-based portfolio fund and developed the world's first accredited MBA & EMBA Influencer Marketing programs at Northwestern University. She also founded the Global Center for Influence at the University of Texas. Amanda has taught at renowned institutions such as Bocconi University, London Business School, Harvard, Wharton, HEC Paris, NYU, and the University of Stockholm. Her book, "The Influencer Code," explores influence, consumer behavior, and the future of marketing. Amanda advises major companies, including Lamborghini, Cedars-Sinai, Lionsgate, and Silk-FAW.  

UTIs: the ultimate party crasher in the world of sex and relationships. But what's the real deal behind these pesky infections? Join us on this episode of Shameless Sex as we dive into the wild world of urinary tract infections with Megan Henken, Co-Founder and Chief Marketing Officer of MyUTI. With over two decades of experience in diagnostics and biotech, Megan's on a mission to transform women's health through innovation, education, and empathy. Here's what you'll learn from this episode: • The lowdown on UTIs: what they are, how they're caused, and why they're not just a vulva-owner problem • UTI myths busted: separating fact from fiction and tackling the shame and stigma surrounding vaginal health • How to ID UTI symptoms and what might feel like a UTI but isn't (psst... it's not just about the burning sensation) • The scoop on Micro Plasma, BV, and other mysterious conditions that might feel like a UTI • Home remedies to keep UTIs at bay and promote vaginal wellness • How hormones and aging affect UTI risk - and what you can do about it Megan shares her personal journey of struggling with recurrent UTIs and how it sparked her passion for improving care for women. As a healthcare marketing executive and entrepreneur, she's led the commercial launch of over 20 products, generating $93M+ in revenue. Tune in to learn more about MyUTI, a game-changing digital health platform offering advanced at-home testing and personalized guidance for UTIs, STIs, and BV. And as a special treat, use the code SHAMELESS10 at checkout on http://Myuti.com for 10% off And to learn even more go to: Instagram: @_myuti_ YouTube: https://www.youtube.com/@myuti Ready to kick UTIs to the curb and take control of your vaginal health? Listen to this episode and join the conversation. ⁠Join us for our next Shameless Sex retreat in the Coachella Valley, CA September 11th-14th: ⁠⁠⁠⁠⁠⁠⁠https://tinyurl.com/49b9fx8b⁠⁠⁠⁠⁠⁠⁠ Get premium access to our behind the scenes episodes here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shamelesssex.supportingcast.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do you love us? Do you REALLY love us? Then order ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ now! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shamelesssex.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to snag your copy Support Shameless Sex by sending us gifts via our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Wish List⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other links: Get 10% off + free shipping with code SHAMELESS on Uberlube AKA our favorite lubricant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://uberlube.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 10% off while learning the art of pleasure at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://OMGyes.com/shameless⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 15% off all of your sex toys with code SHAMELESSSEX at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://purepleasureshop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠