Podcasts about chief marketing officers

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat.That's the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving audiences, and creating content that sparks conversation, not just clicks.About our guest, Rachel SterlingRachel Sterling serves as Chief Marketing Officer where she is focused on expanding Identity Digital's impact on driving awareness and adoption of our top level domain portfolio. Prior to joining Identity Digital, Rachel held senior leadership positions at Proximie, Instagram, Twitter, and Google where she developed impactful strategies around product, integrated, content, and event marketing.Rachel also possesses a creative background, spending the first eight years of her career working in TV production and post-production. Rachel lives in Belmont, CA with her husband and two children.What B2B Companies Can Learn From Andor:Recognize when the story has run its course. Just like Disney realized Luke Skywalker's arc had reached its limits, Rachel ties that lesson to brand fatigue. Audiences, like customers, eventually want something new. As she puts it: “Their main characters had been exhausted… you have to consistently monitor for user sentiment.” Andor worked because it didn't cling to nostalgia; it built from a blank slate. In B2B, that means knowing when your message or product line has hit its ceiling and having the courage to reinvent before your audience tunes out.Segment for meaning, not just demographics. Disney didn't make Andor for everyone. It made it for the fans who grew up with A New Hope. Rachel explains: “By exploring more mature themes, you're building content specifically for the core audience that had been there since the very beginning.” The same rule applies in B2B. As your audience evolves, so should your tone, themes, and depth. Mature buyers crave nuance; new ones need accessibility. Build the right story for the right segment, and you'll meet each generation where they are, not where they were.Make content that talks back. Rachel points out that Andor isn't a passive show. It demands engagement long after the credits roll. As she says: “Content no longer exists in a passive experience… The sign of a good show is when you can engage in conversation beyond just a simple, ‘that was good.'” In B2B, the same holds true. The best content doesn't just get attention; it gets people talking, sharing, and connecting around a shared idea. Don't settle for applause, aim for conversation that keeps your brand in motion.Quote“Just because you feel affinity for the product does not mean that people will continue to share that affinity. I definitely think that marketers, from seeing the decision that Disney made to Greenlight Andor, can take away the message [to] understand when you have product fatigue.”Time Stamps[00:55] Meet Rachel Sterling, Chief Marketing Officer at Identity Digital[01:51] Why Andor?[03:36] The Role of CMO at Identity Digital[04:45] What is Andor?[22:32] B2B Marketing Lessons from Andor[42:14] Identity Digital's Brand and Content Strategy[45:52] Advice for First-Time CMOs[48:27] Final Thoughts and TakeawaysLinksConnect with Rachel on LinkedInLearn more about Identity DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Legally Bond, Kim talks with Bond's Chief Marketing Officer, Kelly Beauchamp, about how law firms build trust, not hype, through client-focused marketing strategies. From digital platforms and LinkedIn to AI tools and personalized content, Kelly shares practical steps for attorneys and marketers to grow with purpose. 

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We're going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren't alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.In the seventh episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamberton, dig into the art and science of the marketing mix. They explore how brands can cut waste, make every dollar work harder, and balance the short-term demand for results with the long-term need for brand strengthJoining the conversation is Damon Berger, Head of Consumer Digital Engagement at Gap Inc., who shares his perspective on building a culture that embraces both measurement and creativity. From MMM (marketing mix modeling) to cultural relevance, Damon breaks down how Gap is revitalizing iconic brands by staying true to their DNA while staying agile in a fast-changing marketThe takeaway: when you put the consumer at the center, smart spending isn't about choosing between brand and performance…it's about making both work harder together.—Download this week's worksheet: https://bit.ly/3JI5FdVRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We're going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren't alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

SAP's recent acquisition of SmartRecruiters has generated considerable interest across the talent acquisition community. The deal brings AI-native recruiting capabilities into a broader HR suite, creating complete visibility into data across the entire employee lifecycle. For recruiters, this means seeing what happens after a hire is made with the potential to connect talent acquisition decisions to performance, retention, and engagement outcomes. This is where AI agents become significant. When agents can access and act on a complete, harmonized data set spanning the whole employee journey, entirely new possibilities open up for how work gets done across the talent function. Yet despite the rapid pace of innovation, AI adoption is still lagging. Vendors are shipping capabilities faster than most organisations can implement them, held back by regulatory concerns, change management challenges, and uncertainty about where to start. So how can Talent leaders close this gap and take advantage of what is a huge strategic opportunity? My guest this week is Lara Albert, Chief Marketing Officer at SAP SuccessFactors. In our conversation, she discusses the SmartRecruiters acquisition, explains how agents working across the employee lifecycle could reshape HR, and shares her advice on how employers can get started. In the interview, we discuss: Why SAP acquired SmartRecruiters and what happens next Connecting recruiting data to employee outcomes Layering Agentic AI on top of people intelligence What's holding back AI adoption Regulation, change management, and mindset TA and HR have a once-in-a-career opportunity to lead transformation Business cases, buy-in, and getting started What will the future look like?

When you think of some of America's most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there's one company behind them all: Georgia Pacific.
And at the helm of marketing for that incredible portfolio is Jim's guest this week, Laura Knebusch, the Senior Vice President of CPG Marketing and Customer Experience. Laura is a seasoned marketing leader and transformation champion who has spent the past 15 years at Georgia Pacific. She has been the head of marketing for the past two-plus years, and has been focused on modernizing one of the most iconic CPG companies in the world. Under her leadership, Georgia Pacific has become an early mover in retail media and a shining example of how legacy brands can stay relevant in the digital age. Before joining Georgia Pacific, Laura began her career at Procter & Gamble where she developed her grounding in consumer insight and brand discipline. Tune in for a conversation with a leader who is applying a rigor to a new era of marketing, one that's faster, more digital, and more unpredictable than ever before. Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion. ---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I have Andie Crosby with me again for the second part of a two-part series on why cardiovascular health is the number one longevity lever for women.  Today, in Part 2, we explore how a healthy endothelial glycocalyx matrix helps your body produce more nitric oxide, which supports energy, sexual vitality, and even skin radiance. We also explain what could damage your ability to produce nitric oxide naturally. If you have not yet done so, please listen to Part 1 first, to learn about the endothelial glycocalyx matrix before listening to Part 2. How to Support Nitric Oxide Production Maintain a healthy glycocalyx through diet, exercise, and lifestyle Test your nitric oxide levels to know if you are deficient Supplement strategically if your levels are low  Exercise regularly to increase nitric oxide during activity and improve recovery afterward Bio: Andie Crosby Andie Crosby is a seasoned business leader and passionate advocate for health and longevity.  After decades leading marketing and brand development for companies like Nike, Apple, and Procter & Gamble, her focus shifted in her 40s when she experienced firsthand the impact of hormonal changes, inflammation, and the power of nutrition to transform health.  A simple elimination diet revealed how profoundly food and lifestyle impacted her well-being, sparking a deep curiosity about health and healing.  This led her to The Institute for Functional Medicine, where she became the first Chief Marketing Officer.  Over ten years, Andie built IFM's marketing and partnerships teams, driving a 13-fold increase in practitioner education and advancing personalized, systems-based care.  Today, as President of Calroy Health Sciences, Andie leads innovation in cardiovascular and joint health.  Her mission is to raise awareness of the vascular system's foundational role - not only in disease prevention but also in longevity, brain health, and performance. She believes we have the tools to change the trajectory of our healthspan and empowers people to take control by asking the right questions.  Andie brings a relatable, purpose-driven perspective on living longer, better, and embracing midlife as a powerful opportunity for health transformation.  In this episode: What is nitric oxide? Why the glycocalyx is critical for nitric oxide production and blood vessel function How nitric oxide affects blood pressure, circulation, sexual health, and recovery after exercise  How aging and lifestyle choices reduce natural nitric oxide  How to monitor your nitric oxide level  The benefits of targeted supplementation  Why proactive cardiovascular care is crucial Links and Resources: Use CODE BERGAMOT to get 10% off ⁠⁠⁠Citrus Bergamot⁠ Use CODE BERBERINE to get 10% off ⁠⁠Berberine⁠ Guest Social Media Links: Calroy Health Sciences on Instagram Calroy Health Sciences on Facebook Relative Links for This Show: ⁠Use this link for 10% off⁠ (And a Free Bag of Oral Microbiome Gum) Follow Your Longevity Blueprint  On Instagram| Facebook| Twitter| YouTube | LinkedIn Get your copy of the Your Longevity Blueprint book and claim your bonuses here Find Dr. Stephanie Gray and Your Longevity Blueprint online   Follow Dr. Stephanie Gray  On Facebook| Instagram| Youtube | Twitter | LinkedIn Integrative Health and Hormone Clinic Podcast production by Team Podcast

Had a great conversation with Gary Hahn, VP & Chief Marketing Officer of the National Comedy Center, while I was at the Lucille Ball Comedy Festival. Always amazing talking with the people who help keep the history and future of comedy alive.

Josh Golden, Chief Marketing Officer at Quad, joins Megan Lynch as a new study in conjunction with The Harris Poll indicates that consumers raised in the digital age are craving a "Return of Touch". He says the study found that buyers like the in-person shopping experience, and that 74% of shoppers see Black Friday is just, 'hype.'

For this year's Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to reflect on the people and practices that have shaped their careers. What emerges is a clear and compelling message about the importance of trust, collaboration and shared generosity in building strong marketing teams and firm cultures. Thank you to our special guests for sharing their insights: Angela Pandolfo Roy, Chief Marketing Officer at Gibbons, Maura Brandt, Chief Marketing Officer at Crowell & Moring, Sarah Kempsey, Chief Marketing and Business Development Officer at Montgomery McCracken, Michael Huntsman, Chief Business Development and Marketing Officer at Bilzin Sumberg Baena Price & Axelrod, Phill McGowan, Founder of Phill McGowan Marketing, Alexandra DeFelice, Chief Marketing and Business Development Officer at Jeffer Mangels Butler & Mitchell LLP, Vanessa Crocetto, Chief Marketing Officer at Butzel, Douglas Gold, Chief Operating Officer at Mitchell Silberberg & Knupp LLP, Rebecca Wissler, Chief Marketing and Business Development Officer at Ice Miller, Danielle Wuschke Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, and Lindsey McReynolds, Chief Client Relations Officer at Schwabe Williamson & Wyatt. Across the episode, they share how firms can build environments where collaboration truly thrives. Creating space for people to contribute, recognising effort, supporting new ideas and giving credit freely all strengthen teams and empower talent to grow. Their reflections remind us that the most successful organisations are built on trust and a genuine willingness to lift others up. It's a thoughtful and timely conversation for this season of gratitude. Wishing you a wonderful Thanksgiving.  

In this episode of The Speed of Culture, host Matt Britton sits down with Christine Buscarino, Global Chief Operating Officer and Chief Marketing Officer at Dale Carnegie & Associates, to discuss how empathy and emotional intelligence at work are redefining the future of leadership in an AI-driven world. Christine shares how Dale Carnegie training continues to empower leaders to strengthen communication and trust, engage a cross-generational workforce, and create people-centric cultures that thrive through technological change. Together, they explore how the Human by Design program is helping leaders balance AI and human skills to drive sustainable leadership transformation.Follow Suzy on Twitter: @AskSuzyBizFollow Christine Buscarino on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This episode features an interview with Kady Srinivasan, Chief Marketing Officer at You.com, the enterprise AI productivity platform redefining knowledge work with trusted, customizable AI agents. She breaks down GEO, storytelling in an infinite-content world, and why content now must serve both humans and LLMs.Key TakeawaysDemand generation has changed: Google Ads don't work, while newsletters, advertorials, and events perform better.Marketing teams must operate as multithreaded groups built around outcomes rather than traditional functional silos.Imperfection and speed are essential to stay competitive in fast-moving AI markets. Quote “I just want everything to be on time and running properly… And so, particularly in AI and to your point in 2025, that is, you could just get killed if you're like that. So you need to know when to be fine with imperfection and when to, and in some cases you have to double down and really take your time.”Episode Timestamps03:23 Demand Generation Changes04:56 Google Ads and New Marketing Channels05:51 Generative Engine Optimization (GEO)07:44 Importance of Original Content25:12 Exploring the Future of Marketing Roles28:10 Balancing Speed and Perfection in MarketingSponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more.LinksConnect with Ian on LinkedIn: https://www.linkedin.com/in/ianfaison/Connect with Kady on LinkedIn: https://www.linkedin.com/in/kadysrinivasan/ Learn more about You.com Learn more about Caspian Studios: https://caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textTune in to the latest WTR Small-Cap Spotlight Flashcast! Join Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Senior Energy Transition and Sustainability Analyst, as they discuss Peter's initiation of coverage on Darling Ingredients Inc. (DAR)

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we dive into the transformative power of AI in the marketing landscape with our esteemed guest, Lillian Pierson, a seasoned Chief Marketing Officer and data science expert.Lillian shares her insights on the balance between leveraging AI's capabilities and maintaining human oversight in marketing strategies. She highlights the importance of integrating AI tools thoughtfully without losing the personal touch that resonates with customers. Lillian provides valuable perspectives on using AI for brand positioning and social listening to enhance lead generation and customer engagement.Notable Quotes:"AI can do amazing things with marketing, but you still need to have an oversight or a person paying attention." - [Lillian Pierson]"We have to create so much content, we just have to pump it out. And what you're talking about is very interesting... we don't want to outsource the paying attention." - [Jonathan Green]"In order to get garner attention, news is one of the bigger angles. So it's becoming a more important part of content strategy." - [Lillian Pierson]"You have to have a movement. You have to have a manifesto. And from that sense, having a manifesto and a movement's very important." - [Lillian Pierson]Lillian emphasizes the necessity of a calibrated approach to AI integration, ensuring that content reflects the brand's voice and values. She discusses the critical role of social listening in identifying potential leads and refining content strategies to align with audience needs.Connect with Lillian Pierson:LinkedIn: https://www.linkedin.com/in/lillianpierson/Website: https://www.data-mania.com/Newsletter: https://www.data-mania.com/newsletter/If you're keen on understanding how AI is reshaping marketing and want to learn from an industry leader, this episode is a must-listen! Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Our November guest is Justin Martin, CEO of TAPCO Credit Union in Tacoma, Washington. Justin has served in this role for four years, but had previously served the industry in various executive roles including CHRO, Chief Marketing Officer, and COO. In his current role, Justin has led the credit union using four strategic pillars - culture, digital, community impact, and data centricity. During this competitive and challenging environment TAPCO believes it all starts with a culture of belonging. This spans their business model both internally and externally, from their employees to their members. He also shares how his background in the training and people area has helped him align people around a common objective and empower them to move forward together. Listen in to hear how Justin and TAPCO's strategy leverages culture to deliver upon their other three pillars. Interviewers: Shonna Shearson and Nate BurnsProducers: Ryan Kane and Steve SchmidleSupporting Cast: Jeff Morris, Robert York, James Wileman, and Ryan Olsen.

Farm+Food+Facts host Joanna Guza talks with Serena Schaffner, Chief Marketing Officer at the American Pecan Council and the American Pecan Promotion Board provides an overview of the U.S. pecan industry, including domestic and international marketing strategies, grower challenges and research that is identifying new opportunities.   Resources:  https://eatpecans.com/    https://americanpecan.com/   To stay connected with USFRA, join our newsletter and become involved in our efforts, here.  

With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack' marketer, and what skills are becoming non-negotiable in an AI-driven world.To help me discuss this topic, I'd like to welcome, Elizabeth Maxson, CMO at Contentful. About Elizabeth Maxson Elizabeth Maxson is the Chief Marketing Officer of Contentful, a content management platform trusted by more than 4,200 companies around the world. Elizabeth brings nearly two decades of integrated marketing leadership to the role and is focused on driving marketing strategies that leverage AI and personalization to help brands deliver personalized and scalable content to their audiences. Prior to Contentful, Elizabeth served as the Chief Marketing Officer at Tableau, a Salesforce company, where she led go-to-market strategy, drove end-to-end marketing initiatives, and spearheaded strategic technology partnerships, launching critical relationships with industry giants such as AWS, Google, Alibaba, Apple, and many others. In addition to her role at Tableau, Elizabeth has also served as the Head of Marketing at Quip, another Salesforce acquisition. She holds a BAA in Facility Management and Marketing from Central Michigan University. ,Yes,This will be completed shortly Elizabeth Maxson on LinkedIn: https://www.linkedin.com/in/emaxson/ Resources Contentful: contentful.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, conducted a new study, When Machines Make Marketers More Human, challenging the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. They surveyed 425 marketing decision makers, including 103 CMOs, across industries, company sizes, and regions to show how forward-thinking marketing leaders are incorporating AI into their critical infrastructure. Get the report hereConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They're all proof that the right partnership can supercharge a brand.In the sixth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey Wehking, explore why not all partnerships deliver equal value…some enhance brand equity, while others can dilute it.This week's guest is Kristen D'Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion, who unpacks how collaborations and partnerships drive growth, cultural relevance, and long-term brand equity. From bold campaigns with Megan Thee Stallion to unexpected collabs with Ford, True Religion demonstrates how math, magic, and cultural insight come together to keep a brand not just alive, but thriving.Kristen shares the playbook behind building a culture of collaboration inside the marketing team, tapping into subcultures that matter, and designing partnerships that actually move the needle.Bottom line: when you know your customer and lean into culture, partnerships don't just create moments, they create momentum.—Download this week's worksheet: https://bit.ly/47oVdBaRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest this week is Rachel Sterling,  Chief Marketing Officer at Identity Digital.Rachel leads global marketing with a focus on driving awareness and adoption of Identity Digital's portfolio of top-level domains.Before stepping into her current role, she held senior leadership positions at Instagram, Twitter, and Google, where she built and scaled strategies across product marketing, integrated content, and events.From shaping how some of the world's most iconic platforms connect with audiences to now redefining digital identity, Rachel brings a unique perspective on marketing's evolving role in culture and technology.And here's something I just discovered—Rachel is the only person to have served as Head of Product Marketing at both Instagram and Twitter.

Brandon Rhoten is the Chief Marketing Officer at GroundTruth, an advertising platform that uses real-world location and purchase data to show how media drives store visits and revenue. As the former CMO at Wendy's, Papa John's, and Potbelly, Brandon was instrumental in building Wendy's groundbreaking digital and social marketing programs, contributing to 40 consecutive quarters of growth for the brand. In addition to his executive experience, he is a tech investor, advisor, and recognized trailblazer in blending art and science to drive marketing ROI. In this episode… Marketing was supposed to get easier once everything went digital, yet many teams feel more overwhelmed than ever. With endless dashboards and touchpoints to untangle, proving what actually drives revenue has become its own full-time job. So in a world where every impression is technically "trackable," why are so many companies still flying blind? According to Brandon Rhoten, a longtime marketing leader known for marrying creativity with accountability, the real issue isn't a lack of data; it's that most organizations still treat marketing like a black box instead of a measurable driver of business results. He explains that the shift begins with embracing both sides of the craft — the art that earns attention and the science that proves impact. He points to everything from funnel complexity to outdated buying habits as reasons leaders still struggle with attribution. But when companies learn to connect media exposure to real-world behavior, the fog lifts. The bigger payoff, Brandon says, is a marketing function that's finally seen as an investment rather than a cost. In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth, to discuss how modern marketers can finally link advertising to tangible business outcomes. You'll hear why attribution is still broken, how to rethink media through an omnichannel lens, and what it takes to align marketing with the CFO's expectations. Brandon also shares practical advice on using AI to sharpen both strategy and creative execution.

Franchise marketing is more than running ads or managing brand awareness. It's a strategic process that connects entrepreneurs, brands, and customers through trust, storytelling, and value-driven engagement. The best franchise marketing strategies help businesses expand their reach while maintaining the integrity of the brand at every level — from national awareness to local community relationships. Few people understand that dynamic better than Ali Kraus, Chief Marketing Officer at Benetrends Financial. With deep expertise in franchise development marketing, digital strategy, and brand building, Ali has become one of the most respected voices in the franchising industry. Her leadership reflects how marketing can not only grow businesses but also empower people and strengthen communities. Benetrends Financial has been at the center of franchise success stories for decades. As a leader in franchise funding, Benetrends helps entrepreneurs start and expand their businesses through innovative financial solutions, including their signature Rainmaker Plan and SBA lending support. The company's commitment to entrepreneurship goes beyond numbers — it's about helping people achieve independence, stability, and long-term growth. Ali's marketing approach aligns with that mission. By integrating creative strategy with practical execution, she helps franchisors and franchisees navigate challenges in visibility, recruitment, and retention. Her belief in collaboration and community has made her a strong advocate for empowering women in franchising, both through her work at Benetrends and her leadership with the International Franchise Association's Women's Franchise Committee. As an incoming Chair of the committee, Ali is helping pave the way for more women to find opportunities in leadership, ownership, and influence within the franchise industry. Her work demonstrates how franchise marketing can be a vehicle for change — not only driving business results but also creating a more inclusive and diverse community of entrepreneurs. In an era where consumers demand authenticity and connection, Ali's perspective on franchise marketing reminds business owners that success isn't just about selling a product. It's about building relationships, aligning brand purpose with customer values, and giving people a reason to believe in the businesses they support. For franchise brands and entrepreneurs alike, her message is clear: effective marketing starts with clarity, consistency, and connection. When combined with the right funding foundation and strategic leadership, those elements create a roadmap for sustainable growth. Franchise marketing continues to evolve, and leaders like Ali Kraus are shaping what comes next — a future defined by innovation, inclusion, and purpose-driven progress. Through her work at Benetrends Financial and her commitment to empowering women across the franchise landscape, she continues to show what's possible when vision and leadership come together. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ali Kraus Ali Kraus is the Chief Marketing Officer at Benetrends Financial, where she leads brand development, marketing strategy, and franchise growth initiatives. A passionate advocate for women in franchising, Ali serves as the incoming Chair of the International Franchise Association's Women's Franchise Committee. She has been recognized as a Top Franchise Influencer and one of 1851 Magazine's Young Ones to Watch. Her expertise in franchise marketing, digital strategy, and leadership has made her a respected voice in the industry and a driving force for innovation and inclusion. Learn more about her work at Benetrends.com About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate more than a billion dollars in sales worldwide, working with companies from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, expand brand awareness, and drive innovation. An entrepreneurial powerhouse, Ford has founded more than ten companies, authored five books, and been awarded three U.S. patents. His expertise also extends to artificial intelligence and marketing innovation, where he is recognized for training teams on how to use AI tools to enhance operations, improve customer engagement, and increase profitability. As the creator and host of Fordify LIVE! and The Business Growth Show Podcast, Ford continues to share insights that help leaders accelerate results, strengthen their brands, and future-proof their organizations. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv

In this episode, I sat down with Lisa Horner, Chief Marketing Officer at AppFolio - LIVE at the AppFolio FUTURE Conference. We talked about what's actually working in property management marketing today, digging into AI hype vs. real impact, why understanding your customer beats clever tactics, and how to market without sounding like… well, a marketer.Lisa shares how AppFolio stays close to operators (literally - engineers on the tradeshow floor), why branding starts with asking “who are we?” and “what do we care about?”, and how the best marketing campaigns begin with deep empathy and strategic constraints.We also touch on leadership transitions, the role of experimentation, and how business owners can prepare for AI-powered change (without panicking).We discuss:(00:00:00) - Intro(00:01:44) - AI in Property Management(00:06:03) - Marketing Strategies in the AI Era(00:09:17) - Understanding Customer Needs(00:16:31) - Sponsor - PropertyManagement.com(00:20:53) - Leadership and Management Insights(00:30:41) - Reflecting on Personal Beliefs and Values(00:30:53) - The Fear of Defining Your Brand(00:31:33) - Strategic Planning and Constraints(00:32:16) - The Importance of Targeted Marketing(00:33:00) - Sponsor - RentEngine(00:34:54) - The Impact of AI on SEO and Digital Marketing(00:37:47) - Embracing Experimentation in Marketing(00:40:23) - Understanding Your Customer Base(00:46:45) - Balancing Inbound and Outbound Marketing(00:49:15) - Leveraging Technology for Business Growth(00:55:34) - The Role of Marketing Beyond Lead Generation(00:57:21) - Conclusion and Final ThoughtsLearn more and connect with Lisa here: Lisa on LinkedInAppFolioLearn more & connect with me here:⁠⁠⁠Crane⁠⁠⁠, the private community for property management business owners.⁠⁠⁠My Free PM Newsletter⁠⁠⁠⁠⁠⁠RL Property Management⁠⁠⁠ 

Leandro Perez joins to cut through the AI hype and share what's actually working. With Agentforce handling 850,000 conversations and managing 85% of customer inquiries, Leandro reveals the reality behind the marketing claims and addresses the "SaaS is dead" narrative head-on. From managing 30,000 weekly customer inquiries with AI agents to transforming his entire marketing team's workflows, Leandro offers a brutally honest look at what it takes to lead through a technological revolution. This isn't just theory: it's a practitioner's guide to implementing AI at scale, including the mistakes, the breakthroughs, and the systematic approach required to bring an entire organisation along for the journey. Guest Introduction Leandro Perez is Senior Vice President and Chief Marketing Officer for Australia and New Zealand at Salesforce, where he guides strategic direction and market positioning for the world's leading AI-powered CRM.  With a Computer Science degree from UNSW and an Executive MBA from Quantic School of Business and Technology, Leandro brings over 20 years of experience combining technical expertise with business acumen.  He previously led global corporate messaging at Salesforce and partnered closely with CEO Marc Benioff. He's a Fellow of The Marketing Academy, serves on the AANA Board, and is a recipient of the Salesforce Chairman & CEO Award. Key Topics AI reality at Salesforce: Agent Force handles 850,000 conversations with 85% resolution"SaaS is dead" narrative: Why enterprise software needs governance, permissions, reliability, not just quick AI codeLeading transformation: Year-long journey from lone voice to company-wide quarterly Agent Force Learning DaysProcess mapping first: Document crown jewel processes to identify pain points before introducing AISystematic change: Company-wide learning days, mandatory training (100% Agent Blazer status), permission to experimentPractical AI adoption: Landing pages, social automation, Slack summaries, 80% email engagement, plus failed experimentsExperimentation culture: Identifying early adopters, showcasing wins, balancing air cover with performance Resources & Links People Mentioned: Marc Benioff - Salesforce CEO & Co-FounderRoby Sharon-Zipser - hipages CEO & Co-Founder Companies & Tools: Salesforce - AI-powered CRM platformAgentforce - Salesforce AI agent platformTrailhead - Salesforce learning platformFisher & Paykel - Appliance manufacturerGoodyear - Tire manufacturerRemarkable - Digital paper tablethipages - Online tradie marketplaceChatGPT - AI chatbotGemini - Google AI assistantPerplexity - AI search toolElevenLabs - AI text-to-speechAANA - Association of National Advertisers Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Leandro Perez Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Adam Marburger shares the story of when he was robbed of $100K and how it transformed the way he does business. Sometimes the hardest lessons lead to the biggest growth. Learn from his mistake, so you don't have to make it.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald's Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm excited to have Andie Crosby join me for a two-part series. In Part 1 today, we dive into why cardiovascular health is the number one longevity lever for women and how it is often ignored until it is too late. We explore the critical role of the endothelial glycocalyx, a microscopic life-sustaining structure that is essential for vascular integrity, the inflammation response, and nutrient delivery.  In Part 2 next week, we will cover how nitric oxide supports energy, sexual vitality, and even skin radiance, and factors that could damage the ability to produce it naturally.  How to Protect and Support the Endothelial Glycocalyx Reduce stress  Manage blood sugar   Prioritize sleep Meditate  Take clinically researched supplements.   Monitor your cardiovascular health with diagnostics and lifestyle tracking to catch and reverse arterial aging before it starts to progress. Bio: Andie Crosby Andie Crosby is a seasoned business leader and passionate advocate for health and longevity.  After decades leading marketing and brand development for companies like Nike, Apple, and Procter & Gamble, her focus shifted in her 40s when she experienced firsthand the impact of hormonal changes, inflammation, and the power of nutrition to transform health.  A simple elimination diet revealed how profoundly food and lifestyle impacted her well-being, sparking a deep curiosity about health and healing.  This led her to the Institute for Functional Medicine, where she became the first Chief Marketing Officer.  Over ten years, Andie built IFM's marketing and partnerships teams, driving a 13-fold increase in practitioner education and advancing personalized, systems-based care.  Today, as President of Calroy Health Sciences, Andie leads innovation in cardiovascular and joint health.  Her mission is to raise awareness of the vascular system's foundational role - not only in disease prevention, but also in longevity, brain health, and performance. She believes we have the tools to change the trajectory of our healthspan and empowers people to take control by asking the right questions.  Andie brings a relatable, purpose-driven perspective on living longer, better, and embracing midlife as a powerful opportunity for health transformation.  In this episode: Why traditional health measures do not always reveal hidden cardiovascular risks The value of vascular age testing to uncover silent inflammation and plaque in arteries How lifestyle and stress factors can silently impact heart health over time. How perimenopause and hormonal changes dramatically increase cardiovascular risk in women Why cardiovascular disease is often overlooked until it's too late What advanced diagnostics can reveal beyond a standard blood panel How emerging knowledge about the endothelial glycocalyx is reshaping our understanding of vascular health The benefits of supplements, meditation, stress management, and improving your diet to reverse arterial aging Links and Resources: ⁠⁠Your Longevity Blueprint Omega 3s – 60 capsules ⁠https://yourlongevityblueprint.com/product/coq10-100-mg/ Guest Social Media Links: Calroy Health Sciences on Instagram Calroy Health Sciences on Facebook Relative Links for This Show: Use this link for 10% off (And a Free Bag of Oral Microbiome Gum) Follow Your Longevity Blueprint  On Instagram| Facebook| Twitter| YouTube | LinkedIn Get your copy of the Your Longevity Blueprint book and claim your bonuses here Find Dr. Stephanie Gray and Your Longevity Blueprint online   Follow Dr. Stephanie Gray  On Facebook| Instagram| Youtube | Twitter | LinkedIn Integrative Health and Hormone Clinic Podcast production by Team Podcast

What We Are Sipping On: 2022 Chardonnay, Parra Wine Co. Episode Description In this powerful and heartfelt episode of The Wine & Chisme Podcast, Jessica sits down with Vanessa Vigil, Chief Marketing Officer at nglMitú, a leading digital media brand dedicated to elevating Latiné voices and culture. Vanessa shares her personal journey into media, the evolution of nglMitú, and the responsibility and joy that come with telling authentic stories from across the Latiné diaspora. From combating stereotypes to celebrating our community's joy, creativity, and complexity, Vanessa breaks down how nglMitú uses storytelling to shift narratives in mainstream media — and why representation behind the scenes matters just as much as what appears on screen. Grab your glass and settle in — this conversation is honest, empowering, and full of the cariño and cultura you expect from Wine & Chisme. Key Takeaways Authentic storytelling is a responsibility, not a trend. Vanessa shares why nglMitú centers lived experience, community insight, and nuance in every project. Diversity within the Latiné community must be acknowledged and celebrated. One narrative can't represent an entire diaspora — and nglMitú reflects that through multiple creators and voices. Representation behind the scenes matters. Hiring Latiné creatives, writers, and decision-makers directly impacts the stories that reach the public. Community is a superpower in media. nglMitú's success stems from building trust and creating content that resonates across generations. Brands and partners play a role. Vanessa explains how collaborative opportunities can elevate Latiné creators instead of stereotyping them. Latiné joy is revolutionary. Telling stories that highlight our humor, brilliance, resilience, and love shifts culture more than people realize.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Ben Richardson, CEO of Sulnox Group (US OTC: SNOXF) (UK ISDX: SNOX), joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainable Investing Analyst at Water Tower Research to discuss: 1) the company's patented organic fuel conditioner that improves combustion, reduces fuel costs and emissions, and enhances performance and cleanliness for all engine types; 2) how the technology helps customers achieve immediate cost and environmental benefits without retrofitting; 3) the massive addressable market that covers all liquid hydrocarbon fuels worldwide; 4) current traction and large demonstrated cost savings in the marine sector and other industries; 5) strategic growth involving global patents and partnerships, leveraging distributors and scalable manufacturing; and 7) opportunity in monetizing carbon credits.

Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human connection at the heart of every patient interaction. Listen for: What Rhodium is and how it makes your EMR smarter; Five core areas Rhodium automates: retention, loyalty, analytics, workflows, and communications; How Rhodium simplifies scheduling and campaign building; Why ease of use is critical for med spa tech adoption; Why AI-native platforms outperform retrofitted tech; Rhodium's growth and its mission to support human-first care; Using trained AI to answer aesthetic questions after hours; The future of aesthetics, women's health and the client experience. -- Music by Ghost Score

In-scene media is not just another ad format but a complete shift in how advertising interacts with content. With in-scene media, marketers have the ability to integrate their product into creator content and consumers are loving it. The data shows a 60% increase in purchase intent after exposure to in-scene media. Why? In-scene media creates a non-disruptive, engaging experience for viewers and significantly outperforms traditional advertising methods. Backed by fresh research from Rembrand and Kantar, this episode uncovers eye-opening results—think dramatic lifts in brand awareness, recall, and purchase intent when brands show up inside the content people love. Discover why consumers are gravitating toward seamless, in-scene brand integrations and how this approach is rewriting the rules of engagement. Tune into this episode and join Nicole Jones, Kantar's Chief Media Commercial Officer, and Rembrand's Chief Marketing Officer, Cory Treffiletti, as they dive into what's working, what's next, and how marketers can harness the power of authenticity and innovation to stand out in a crowded media landscape. Expect actionable takeaways, bold predictions, and a front-row seat to the future of advertising. Hosted on Acast. See acast.com/privacy for more information.

When it comes to webinars, many advisors focus solely on the handful who attend live while leaving the majority of registrants completely unworked. If you had 80 people register and 8 people booked on your calendar, what are you doing with the other 72 leads you've already paid for? Join host Kalem Mackey, Executive VP and Partner at C2P, as he sits down with Matt Seitz, Chief Marketing Officer at C2P and JL Smith Holistic Wealth Management, as they discuss how to improve your webinar process from touchpoint to follow-up. From mastering the unique challenges of presenting without audience feedback to implementing documented follow-up systems that work every lead, you'll learn practical ways to transform your webinars from one-time events into systematic lead conversion machines.Resources:Lead generation partners referenced: Eight Digit Media, AFEA, AcquireUp (formerly White Glove) Follow-up call service referenced: Pellegrini Team Consulting  (Gina Pellegrini)C2P Advisors Only:Coaching and support program referenced: MentorCONNECT Content library Platform referenced: C2P Central Statistics:Attendance rates are declining industry-wide due to webinar fatigue and preference for replay viewing

On The Kenny & JT Show live from Rocket Arena, the Cavs Chief Marketing Officer Chris Kaiser stops by before the Cavs host the Houston Rockets tonight. The Cavs are going with their Classic blue uniforms tonight after playing in their City Edition threads last time. Chris talks about choosing special uniforms and what other plans are coming up for fans.

How are AI-powered Interactions Transforming Daily Customer Experiences  Shep interviews Tifenn Dano Kwan, Chief Marketing Officer at Amplitude. Tifenn talks about how AI and digital analytics are redefining customer experience through hyper-personalization and authentic interactions.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What inflection points in technology have most impacted customer experience in the digital era?  What is hyper-personalization?  How has artificial intelligence transformed digital customer experiences?  What future trends in AI could most impact customer service and experience?  Should companies be transparent with customers about using AI-powered services?  Top Takeaways:    Artificial Intelligence has become one of the biggest game-changers for customer experience. It helps companies remove friction, enabling customers to get help faster and solve problems more easily.  Embracing new tech in CX is about finding ways to make life easier for your customers. Moments like the rise of the web, and the growth of AI mark big turning points that companies must adapt to. Being open to change lets businesses create better experiences for customers and stay ahead of the competition.  Customers want to be treated as individuals, not just a number. Personalization, especially when powered by AI, helps match customers with products, recommendations, or solutions that really fit them.   AI can deliver hyper-personalized experiences that keep people engaged and coming back. But, businesses need to remember that personalization that feels authentic and respectful is what really wins customers over.  Customers prefer when companies are transparent, especially about processes that impact their experiences. Modern customers can easily spot fake or insincere messages. Being authentic means communicating honestly and being open about how technology, like AI, is being used to serve them.   Your AI is only as good as your data. If the information going into the system is wrong or messy, the results might mislead both the company and the customer! Good data leads to smart decisions and better customer outcomes.  Whenever there's a major technological change, there's always concern about job losses. While AI can take over some tasks that used to require humans, it also creates new work opportunities. New jobs and skills will be in demand, especially in areas that support or expand what AI can do.   The future of work is about adapting, learning, and growing alongside technology, not competing against it.  Plus, Shep and Tifenn discuss use cases and opportunities for AI to improve the customer experience. Tune in!  Quotes:   "The goal of AI is to remove fiction and deliver delightful, seamless, and outcome-driven experiences for their customers."  "Hyper-personalization is personalization at scale. The more in touch we are with our customers, the more likely we are to drive conversions."  "AI is only as good as your data. If you have the wrong data, then you will have the wrong output. It is going to mislead you. More importantly, it will mislead your customers."  "Embrace what's next. We are going to see significant evolution in the world of AI. Don't be afraid to experiment and test."    About:    Tifenn Dano Kwan is the Chief Marketing Officer at Amplitude. Before working at Amplitude, she was CMO at Collibra, Dropbox, SAP Ariba, and SAP Fieldglass.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

DZ is back today after dealing with some family issues. Alley asks for advice after her son spent her money without her knowledge. They get all the secrets out of Summerfest when the Chief Marketing Officer, Jerrod Woods, stops by. Who else is playing next summer? Who turned them down? Who are they still trying to book? They discuss shaving your beard after Jelly Roll goes viral for shaving his face--for the first time in 10 years! Saucy Saundra asks if she's the jerk for screwing over her Situationship after he lied to her.

How Soundtrack Is Revolutionizing Music Licensing and Boosting Artist Revenue With Lisa Farris from Soundtrack Join us on the latest episode of the 'MUBUTV Music Business Insider Podcast' as Lisa Farris, Chief Marketing Officer of Soundtrack, unveils how AI-powered music curation and transparent music licensing are creating new revenue streams for artists and stronger connections between brands and customers. Learn why 79% of businesses still play music illegally, how education and advocacy are reshaping the future of commercial music usage, and why creators need to pay attention to the compliance gap. Essential viewing for any music professional or brand interested in music and technology! #MusicLicensing #MusicTech #AIinMusic #MusicBusiness #Soundtrack #MusicDiscovery #BrandExperience ✨ Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

Financial institutions are critical to the economic development of our communities. I've also learned that banks and credit unions are not all the same. Joining Chris to share the LAFCU story, and some new endeavors, are two of LAFCU's executive team: Robyn Howell, Executive Vice President and COO, and Kelli Ellsworth Etchison, Chief Marketing Officer and Chief Diversity Officer for LAFCU who is also the CEO of StableCommunities Foundation!

Ready to trade burnout for a life that actually fits? In this empowering episode, Shannon Russell talks with Dani Cee, a former Chief Marketing Officer who walked away from a 20-year corporate career to launch the Happy Life Agenda and work as an empowerment consultant. Dani shares the moment she knew the 9–5 was costing her everything, how journaling, faith, and clarity guided her exit, and the simple pillars she now uses to help women design a happier second-act career. If you're a working mom craving work–life balance, purpose, and flexibility, this conversation is your roadmap to a smart, values-aligned career change.Key Takeaways:Career Change After Burnout: Why Dani left a high-pressure marketing leadership/CMO role to become an entrepreneur.Happy Life Agenda Framework: The four pillars—openness, clarity, connection, purpose—for designing a life and business you love.Practical Exit Steps: How journaling, devotion/meditation, and networking coffee chats created clarity before resigning.Working Mom Priorities: Building a business that supports family time, presence, and flexibility (without losing income goals).Avoid the Shiny-Object Trap: Validate ideas so you don't recreate the same misery in a new job or business.Faith & Mindset: Using stillness to make bold decisions—and allowing space for the grief that can follow a big career pivot.What's Next: Local workshops and events with built-in childcare so moms can learn, connect, and grow.SHOW NOTES:https://secondactsuccess.co/223Connect with Dani Cee:https://happylifeagenda.com/https://happylifeagenda.com/podcasts/https://www.instagram.com/happylifeagenda/-----------Tell us what you think and what you want to hear on the podcast! You are listening to the Top 2% globally ranked podcast Second Act Success!CONTACT Shannon and share your feedback about what you'd like to hear on the podcast! https://secondactsuccess.co/contact Book a FREE Strategy Call with host and business coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategyWork with Shannonhttps://secondactsuccess.co/coaching FREE Resourceshttps://secondactsuccess.co/resources READ Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life https://startyoursecondact.com. LISTEN to the How To Quit Your Job and Start A Business Podcast! https://secondactsuccess.co/listenLET'S CONNECT!Instagram - https://instagram.com/secondactsuccessLinkedIn- https://www.linkedin.com/in/shannonrussellcoach *Want to be a guest on Second Act Success Podcast? Send Shannon Russell a message on PodMatch,...

"No matter what your walk of life is, you will be able to impart a lesson that is relatively universal, that people who do something totally different will likely be able to take away and apply to their day to day life." -John De Goey   David Margolin is a global marketing leader, strategist, and growth accelerator. He is currently the Chief Marketing Officer at Unilog, where he drives growth marketing, brand strategy, and business impact through Human-Augmented Composable Supply Chain Operating Systems. Previously, David served as Global CMO at Netafim, leading marketing transformation across 130 countries and implementing AI-powered strategies to boost demand generation, digital marketing, and global team performance. He has also held senior marketing leadership roles at Kramer Electronics, RADVISION/Avaya, and other global companies, building high-performing teams and delivering measurable business results. David is recognized for combining data-driven insights, storytelling, and innovation to position marketing as a core driver of business growth. Website: https://unilog.company/ LinkedIn:  https://www.linkedin.com/in/davidmargolin/ YouTube: https://www.youtube.com/@Unilog-Supply-Chain-Management   John De Goey is a portfolio manager, author, and industry thought leader dedicated to putting clients first. As a Portfolio Manager at Designed Securities, he helps families reach their financial goals while providing a high-quality, accessible investment experience. A Certified Financial Planner (CFP), Certified Investment Manager (CIM), and FP Canada FELLOW, John emphasizes education, transparency, and evidence-based strategies over market timing or risky bets. He has been twice named one of Canada's Top 50 Advisors and is the 2017 recipient of the Donald J. Johnston Award for his lifetime contributions to financial planning. In this episode, John shares his perspective on building client-focused investment strategies, the importance of professionalism in financial advising, and how families can achieve meaningful financial outcomes. Website: https://www.johndegoey.ca/ LinkedIn: https://www.linkedin.com/in/johndegoey/   In this episode, John and David explore how expertise, strategy, and innovation intersect to create meaningful impact—whether helping families reach their financial goals or driving business growth on a global scale. They share practical insights on building trust, leveraging data, and making decisions that deliver real-world results.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"No matter what your walk of life is, you will be able to impart a lesson that is relatively universal, that people who do something totally different will likely be able to take away and apply to their day to day life." -John De Goey   David Margolin is a global marketing leader, strategist, and growth accelerator. He is currently the Chief Marketing Officer at Unilog, where he drives growth marketing, brand strategy, and business impact through Human-Augmented Composable Supply Chain Operating Systems. Previously, David served as Global CMO at Netafim, leading marketing transformation across 130 countries and implementing AI-powered strategies to boost demand generation, digital marketing, and global team performance. He has also held senior marketing leadership roles at Kramer Electronics, RADVISION/Avaya, and other global companies, building high-performing teams and delivering measurable business results. David is recognized for combining data-driven insights, storytelling, and innovation to position marketing as a core driver of business growth. Website: https://unilog.company/ LinkedIn:  https://www.linkedin.com/in/davidmargolin/ YouTube: https://www.youtube.com/@Unilog-Supply-Chain-Management   John De Goey is a portfolio manager, author, and industry thought leader dedicated to putting clients first. As a Portfolio Manager at Designed Securities, he helps families reach their financial goals while providing a high-quality, accessible investment experience. A Certified Financial Planner (CFP), Certified Investment Manager (CIM), and FP Canada FELLOW, John emphasizes education, transparency, and evidence-based strategies over market timing or risky bets. He has been twice named one of Canada's Top 50 Advisors and is the 2017 recipient of the Donald J. Johnston Award for his lifetime contributions to financial planning. In this episode, John shares his perspective on building client-focused investment strategies, the importance of professionalism in financial advising, and how families can achieve meaningful financial outcomes. Website: https://www.johndegoey.ca/ LinkedIn: https://www.linkedin.com/in/johndegoey/   In this episode, John and David explore how expertise, strategy, and innovation intersect to create meaningful impact—whether helping families reach their financial goals or driving business growth on a global scale. They share practical insights on building trust, leveraging data, and making decisions that deliver real-world results.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Facing the tall task of taking on Oklahoma City on the second night of a back-to-back, the shorthanded Hornets fell 109-96. Sam Farber and Rob Longo break down the contest, and as Buzz City debuted the Hooper's Paradise uniforms and court, Sam is joined by Seth Bennett, Chief Marketing Officer at Hornets Sports and Entertainment, to discuss the inspiration behind the jerseys, as well as future City Edition uniforms and courts we can see in the future.

In this “Leaders in Healthcare” edition of Lessons in Leadership, Steve Adubato and Mary Gamba are joined by Opeyemi O. Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health, about the rapidly evolving healthcare marketing landscape, AI and trust and leadership. Then, Steve talk with Paul Di Maio, President & CEO, Delta Dental of NJ; Dr. … Continue reading Lessons in Leadership: Opeyemi Oluwole / Paul Di Maio, Dr. Nellista Bess and Yana Zaydel

Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?In the fifth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?This week's guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America's most admired challenger brands. Andrea shares the inside story of launching the Ally brand, driving growth through bold, customer-centric marketing, and proving that financial services can stand for transparency and trust. The conversation explores how to build brands people truly love, balance creativity with measurable results, and use brand purpose as a competitive advantage.“We have to stop calling it brand versus performance. It's demand generation and demand capture. And you can't have one without the other.” — Andrea BrimmerIf you've ever wondered how to build a brand that punches above its weight, Andrea's playbook is one you won't want to miss.—Download this week's worksheet: https://bit.ly/4hFTZ7WRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Dr. John Heinlein, Chief Marketing Officer at Sonatus, a global leader in vehicle software powering the shift toward software defined vehicles (SDVs) and AI-driven automotive innovation.John brings a unique blend of deep engineering expertise — with degrees from Carnegie Mellon University and a Ph.D. in Electrical Engineering from Stanford — and more than two decades of senior leadership across marketing, automotive technology, business development, and system architecture.We dig into:• How SDVs work and why vehicles are becoming more like data centers• The transition from 150+ hardware ECUs to flexible, upgradeable software platforms• How automakers harness vehicle data, intelligence, and AI to improve performance• The infrastructure needed to support next generation automotive experiences• The explosive role of AI in vehicle optimization, diagnostics, and personalization• Why the automotive industry is attracting top engineering talent again• Sonatus' rapidly growing footprint in more than 5 million production vehicles (soon to be 6 million)• The behind-the-scenes look at building a modern automotive software stackJohn also hosts The Garage by Sonatus, where he interviews top minds in vehicle software and mobility innovation.⸻Guest LinksWebsite: https://www.sonatus.com/LinkedIn: https://www.linkedin.com/in/johnheinlein/The Garage Podcast (YouTube): https://www.youtube.com/playlist?list=PL02SS1Fp5GCjBUmXe4eTnEVdDLDViQXR2

What's going to separate the winners from everyone else in 2026? Are you focusing on the fundamentals that actually move the needle?  In this conversation with our returning guest, Mike Riccio of More Than Miles Consulting, we discuss why success in this market comes down to trust, execution, and relationships, not chasing every shiny opportunity! Mike and I dig into controlling the controllables, dialing in your sales plan, tightening up your messaging, and building a culture that actually performs regardless of tariffs, rates, or the economy.  We also cover utilizing technology as a tool, the importance of knowing your cost to serve, so you can stop selling yourself into the ground, why disciplined pricing and clear deadlines for unprofitable accounts are critical for a volatile 2026 cycle, strengthening carrier relationships through consistent communication, honest lane reviews, and building trust so capacity doesn't disappear when the market tightens.  At the end of the day, the freight industry rewards smart planning, strong operations, and transparency, and the companies that focus on those fundamentals are the ones who'll win in the long term. Always tune in!   About Michael Riccio Mike Riccio is Founder and CEO of More Than Miles Consulting, LLC. The firm helps Third Party Logistics (3PL) providers and Transportation Brokers develop strategies and tactics to achieve their business goals. With 35-plus years of experience in transportation and logistics, Riccio is uniquely qualified to guide each client through the process of charting its course to profitable and sustainable growth. Prior to launching More Than Miles Consulting, Riccio was Chief Marketing Officer for Leonard's Express, a leading transportation services provider that offers refrigerated trucking, dry van, warehousing, and freight brokerage services across the United States and Canada. Riccio also served as Vice President of Sales for Leonard's Express, where he helped the leadership team build Leonard's from ground zero to a $350M business between 2001 to 2015. Riccio serves as Chairman of the Transportation Intermediaries Association (TIA) and is a Certified Transportation Broker. Riccio is a Board member of the Canandaigua Emergency Squad, where he serves as treasurer. Riccio earned his bachelor's degree in Business Administration from the University of Dayton. He and his wife Kim have two daughters and two grandchildren. They currently reside in Canandaigua, NY.   Connect with Mike Website: https://www.morethanmilesconsulting.com/  Email: mike@morethanmilesconsulting.com  LinkedIn: https://www.linkedin.com/in/mike-riccio-5a8a4bb/  

Curious about the importance of music for your child?In this episode, Esther Bertram joins me to discuss Mini Maestros' mission of nurturing young minds through musical learning. We talk all about how music enriches your child's brain, setting them up for a lifetime of success. Esther Bertram has served as Chief Marketing Officer at Mini Maestros for over 10 years. As a professional singer/songwriter, she brings a unique understanding of the powerful role music plays in young children's brain development.Learn more about Mini Maestros programs, courses and offerings. You can also check out all the work they do on Instagram. ⁠Ready to Adopt the 4 C's of Collaborative Discipline?⁠⁠⁠Grab your free download and embrace connection before correction! Get it ⁠⁠⁠here.⁠⁠November 13, 2025Episode 290How Music Builds Your Child's Brain for a Lifetime of Success with Esther Bertram from MiniMaestrosAbout Your Host: Cara Tyrrell, M.Ed. is a mom or three, early childhood author, parent educator, and founder of Core4Parenting. A former preschool and kindergarten teacher with degrees in ASL, Linguistics, and Education, she created the Collaborative Parenting Methodology™ to help parents, caregivers, and educators understand the power of intentional language in shaping a child's identity, confidence, and future success.As host of the top-ranking podcast Transforming the Toddler Years, Cara blends science and soul to show adults how to “talk to kids before they can talk back,” turning tantrums into teachable moments and everyday challenges into opportunities for connection. She is also the author of the forthcoming book Talk to Them Early and Often, a guide for raising emotionally intelligent kids who thrive in school and life.Be the First to Know When Talk to Them Early and Often is Available For Preorder. Get on the list ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠!⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Interested in being a guest on the podcast? We'd love to hear from you! Complete the ⁠⁠⁠⁠⁠Guest Application form⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠

As we're increasingly inundated with AI-generated content and algorithm-driven ads, what's more powerful: yet another new technology, or the authentic voice of the small business owner on the corner? Agility requires not just reacting to market shifts, but deeply understanding the very fabric of the communities you serve and having the conviction to amplify their voices over your own. It's about finding strength not in shouting louder, but in listening closer. Today, we're going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We'll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and what it takes to execute this when competitors are focused on features and scale.To help me discuss this topic, I'd like to welcome Lindsey Irvine, Chief Marketing Officer at Square. About Lindsey Irvine Lindsey Irvine is the Chief Marketing Officer (CMO) at Square, the technology company that makes commerce and financial services easy and accessible. With nearly two decades of experience in marketing, strategy, and leadership across both large enterprises and fast-growing startups, Irvine is responsible for overseeing Square's global marketing efforts, driving brand awareness, customer engagement, and market growth around the world, all in service of the company's mission to empower businesses and entrepreneurs worldwide.Before joining Square, Irvine was CMO at Benchling, pioneer of the R&D Cloud powering the biotechnology industry. Prior to that, she spent nearly a decade at Salesforce, where she held several leadership roles, including global CMO for MuleSoft, and played a key part in developing go-to-market strategies across IoT, industry verticals, and cloud solutions. She is credited with driving high-impact global marketing strategies and helping position Salesforce as a leader in the enterprise software space. Lindsey Irvine on LinkedIn: https://www.linkedin.com/in/lindseyirvine/ Resources Square: https://squareup.com/us/en The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Amanda Cruise and Ash Patel interview Steven Wear, chief marketing officer of SSSE, about the firm's nationwide self-storage investments and how it's evolving the model through creative financing and energy innovation. Steven explains how SSSE focuses on secondary and tertiary markets to avoid oversaturation and zoning risks, and why they advocate for local moratoriums once they've entered a market. He discusses using substitution of collateral strategies to maximize returns on seller-financed deals, creating a self-sustaining capital engine. The conversation also explores how SSSE integrates solar power, geothermal, and potential data center partnerships to turn storage facilities into power-generating assets, revealing a forward-thinking vision for the future of self-storage. Steven WearCurrent role: Chief Marketing Officer, SSSEBased in: Chicago, IllinoisSay hi to them at: https://ssse.com/ | LinkedIn Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders' Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully. Our guest this week on The CMO Podcast is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of Life Time, the company redefining what it means to be a fitness brand. Under Nic's creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like Cadillac, PepsiCo, and Gap, and even launched his own wellness venture. So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout. ---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Artificial intelligence is exploding — but can our power grid keep up?Josh Levine, Chief Marketing Officer at EnergySage, explains why renewable energy is the only realistic path forward to sustain the AI revolution.Josh's 20-year career spans the U.S. Army, Harvard Business School, Google, and Procter & Gamble. Today, he's leading EnergySage's mission to make clean energy simple, affordable, and accessible for everyone.