Podcasts about chief marketing officers

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.In this episode, we cover:Why direct marketing builds trust that partners can leverage to close dealsHow to create detailed buyer personas for channel partners and customers alikeHow ready‑to‑use marketing kits make co‑marketing fast and consistentUsing data to prove ROI and continually optimize campaignsIf you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won't want to miss!

For the last 35 years, Rebel Brown has been a Growth Accelerator for Advanced Technology Startups. In the early days of Silicon Valley, Rebel often was the only female in the room. She has served as a Chief Marketing Officer and Go-to-Market Launcher for over 300 clients world-wide.Rebel has authored 2 bestselling strategy and leadership books. These days, Rebel is passionate about applying the power of neuroscience for breakout results. A well-known horsewoman and serial owner of 3 horse ranches, Rebel announced earlier this year that she was selling her latest ranch in Templeton/California because it had become “an old dream.”www.rebelbrown.com

Tim Tipton talks about the behaviors of managers and companies that genuinely want to improve. What are the common steps successful people take?Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled “Is Brand Purpose Dead.” Well this week's episode takes it up a notch: “The Day the Universe Changed: How the last five years have changed us as humans and consumers.” Jim's guests are Mike Moynihan, the SVP of Brand, Marketing, Insights and Partnerships at the Lego Group, and George Carey, the founder and CEO of Human-ology, a research company that tracks shifts in values and emotions that shape human attitudes and behaviors.mTheir clients include Google, Nike, McDonalds, and of course Lego. Mike has been at Lego for an amazing 30 years, and George founded his company about 15 years ago. George will share how the human inside the consumer has fundamentally changed over the past five years, beginning with the pandemic and then intensifying with the 2024 US elections. And Mike from Lego will talk to how this has changed how they think about their brand, and the initiatives that emanated from that.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was high time to investigate what exactly a chief growth officer does and how they work alongside a chief marketing officer.In this episode of Brand Growth Heroes, Fiona digs into that exact question with two of the most strategic minds behind one of the UK's most successful DTC brands, smol. Neil Campbell is Chief Growth Officer, and Hilary Strong is Smol's Chief Marketing Officer. Together, they break down how they work in tandem to scale a brand that's grown to £44M in sales, without relying on traditional advertising or a big retail presence.Neil and Hilary explore how customer lifetime value, subscription retention, and channel strategy combine to build a high-repeat-rate, mission-led brand. They also discuss how Smol segments its audience, turns data into action, and balances performance marketing with long-term brand building.If you've ever wondered how to move from organic to scalable growth—or whether it's time to bring in more senior commercial firepower to your team, this conversation will give you both the strategic context and the practical next steps. You'll hear how Smol has built a brand so loved that customers travel across the country just to meet the team in person and why they're still holding off on going big in retail despite the temptation.This episode is packed with real-world insight, actionable strategy, and a glimpse into what modern DTC growth leadership really looks like. Enjoy!Useful Links:smol websiteConnect with Neil CampbellConnect with Hilary StrongFollow smol on Instagram & FacebookA small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Roshan Pujari, Executive Chairman and CEO of Stardust Power joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainability Analyst at Water Tower Research to discuss: 1) the critical need for developing domestic lithium refining capacity in the US, a market which is dominated by imports; 2) plans to build one of the largest battery-grade lithium refineries in the US and strategic advantages of locating in Oklahoma; 3) progress on offtake agreements including 80-100% of phase 1 supply in a non-binding agreement with Sumitomo Corp; 4) Stardust Power's upstream integration strategy and the abundance of lithium reserves and brine assets linked to the oil and gas industry in the US; and 5) the company's financing and capital strategy.  

“Think in bets. Ask yourself, would I put my money on this” on the Daily Grind ☕️, your weekly goal-driven podcast. This episode features Kelly Johnson @kellyfastruns and special guest Sjoerd Handgraaf, the Chief Marketing Officer at Sharetribe, a platform that helps entrepreneurs launch successful marketplace businesses without coding or significant upfront investment. Over the past decade, Sjoerd has guided Sharetribe's growth from a small Finnish startup into a profitable global SaaS provider, supporting thousands of marketplace founders worldwide. He's also the host of the podcast Two-sided, where he has interviewed over 30 founders and investors from some of the world's biggest marketplaces, gathering invaluable insights into what drives marketplace success.S7 Episode 23: 6/17/2025Featuring Kelly Johnson with Special Guest Sjoerd HandgraafAudio Credit Intro and Outro: Daniel ChayraFollow Our Podcast:Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/  X: @dailygrindpod https://x.com/dailygrindpod Facebook: https://www.facebook.com/dailygrindpodTikTok: https://www.tiktok.com/@dailygrindpodPodcast Website: https://direct.me/dailygrindpod  Follow Our Special Guest:Facebook: https://www.facebook.com/Sharetribe/ Website: https://www.sharetribe.com/ X: @sjoerdhandgraaf, @sharetribe

In today's episode, Reed Loustalot, Chief Marketing Officer at Truck Parking Club, co-founder and board member of LOST FR8 joins us to tell his story, how to turn memes into d dreams, and Truck Parking Club is helping solve the truck parking problem. ⁠Follow the Loaded and Rolling Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, Reed Loustalot, Chief Marketing Officer at Truck Parking Club, co-founder and board member of LOST FR8 joins us to tell his story, how to turn memes into d dreams, and Truck Parking Club is helping solve the truck parking problem. Follow the Loaded and Rolling Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

President David Garcia sits down with Margaret Hartmann, Sr. VP and Chief Marketing Officer with BHHC, to offer insight on the outcome of WCIRB's recent 11.2% recommended rate increase, what areas are driving this increase, and what employers can do to mitigate it.Show Notes: Berkshire Hathaway Homestate Companies, ⁠Subscribe to Rancho Mesa's Newsletter⁠Host: David GarciaGuest: ⁠⁠Margaret Hartmann⁠Producer/Editor: ⁠Jadyn BrandtMusic: "Home" by JHS Pedals, “Breaking News Intro” by nem0production© Copyright 2025. Rancho Mesa Insurance Services, Inc. All rights reserved.

Training is crucial but before training even begins, it's vital that the hiring process is sharp enough to identify and retain the best talent for the job!Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Is your CMS holding your creativity—and marketing growth—hostage? When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today's guest says it's time for marketers to take the wheel. Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers' hands. With clients like Netflix and Adidas, Storyblok is helping to lead a movement away from bloated, outdated systems and toward a faster, smarter, more flexible way of working. About Mark WheelerAs CMO of Storyblok, Mark Wheeler leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe. RESOURCES Storyblok: https://www.storyblok.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this insightful episode, brought to you by Invoca, we sit down with Julia Goebel, the Chief Marketing Officer of Komodo Health, a leading healthcare technology platform. Julia shares her unique perspective on the evolving role of marketing in the healthcare industry, highlighting the importance of data-driven insights, AI-powered tools, and cross-functional alignment.Discover how Julia and her team are leveraging innovative technologies to transform the way healthcare stakeholders understand patient journeys and make informed decisions.

In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services. Jean shares her extensive experience in B2B technology marketing and the unique challenges of aligning marketing with a rapidly evolving, high-tech business.Jean discusses how she fosters collaboration between marketing, sales, and product teams to deliver a cohesive customer experience.

In this special edition of CMO Convo, brought to you by Invoca, we sat down with Peter Isaacson, CMO at Invoca, to discuss the findings from Invoca's latest AI and B2C Marketing Report.Additionally, Peter shares his unique perspective on the rapid evolution of marketing technology and the growing optimism around AI's impact on marketing efficiency, effectiveness, and ROI. The discussion delves into how AI is reshaping the relationship between sales and marketing teams, driving greater alignment and collaboration to unlock business growth.

Tim Tipton knows exactly how (and how not to) make the most of training time. Here he talks about the latter...Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

If you want your employees to retain and attain new skills, it's vital that managers attend that training! Tim Tipton explains.Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

What makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly Kelly, Chief Marketing Officer at Zappi, to unpack the new rules of marketing in a world powered by connected insights, AI, and always-on consumer data. Nataly shares highlights from Zappi's State of Creative Effectiveness report, the inside story behind her upcoming book Brand Global, Adapt Local, and how marketers can thrive by leaning into curiosity, clarity, and continuous feedback. We also touch on the emotional side of career pivots and why finding the right next step is more about mission than job titles. Key Takeaways:// Connected insights aren't just a buzzword — they're a system for improving creative, product, and brand performance with real-time consumer input.// AI is not replacing marketers—it's enhancing our ability to make smarter, faster, insight-driven decisions.// If you're out of work, you're not alone — Nataly shares a powerful framework for finding clarity in the in-between.The State of Creative Effectiveness Report: HERELearn more about Zappi: Website | NewsletterConnect with Nataly: LinkedIn | Brand Global, Adapt Local (Book) | Find Meaningful Work (Guide)____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We welcome the awesome Chris Mustakas to the show! Chris is a Canadian author, storyteller, and proud father of two. Born in Waterloo, Ontario and now living in Ottawa, he balances family life, endless creative projects, and a career rooted in marketing, communication, and leadership. Professionally, Chris is the Chief Marketing Officer for Ferrari & Associates Insurance and Financial Services, a boutique brokerage known for bespoke solutions and high-touch service. He holds an Honours Arts degree in Speech Communication with a minor in Human Resources from the University of Waterloo, as well as an MBA and a Master of Recreation Administration from the University of New Brunswick. After grad school, Chris spent over five years working for a professional hockey team—doing everything except hoisting a Stanley Cup. His time there was both formative and bittersweet, laying the groundwork for many of the themes explored in his writing. Though this novel marks his official debut, Chris is no stranger to the written word. He's contributed to newspapers, ghostwritten speeches, and helped others find their voice through storytelling. His work often explores resilience, mental health, identity, and the humor found in unexpected places. Check out his amazing book: https://thesalespit.com/https://www.instagram.com/thesalespitWatch more on GreekAF: https://www.greekradio.app/Follow Greek brands & organizations: https://www.hellenicsocial.com/

Transform your marketing-to-sales pipeline with proven tracking strategies that drive real results. Join host Matt Seitz, Chief Marketing Officer at C2P as he interviews Andrei Henson, Advisor Growth Specialist, and Desiree Sgro, Business Development Associate at C2P, to reveal the core metrics commonly monitored by successful financial advisors. Discover the critical difference between lead source and booking source tracking, learn how to identify and fix pipeline leaks, and explore the game-changing "qualified not interested" category that's helping advisors nurture prospects more effectively. From attribution modeling to emotional selling techniques, listen in to learn how to optimize your conversion rates and maximize ROI on your marketing investments.Resources:Framework referenced: EOS (Entrepreneur Operating System) Process referenced: The Bucket Plan® (Discover, Design, Deliver, Dedicated)AI tool referenced: ChatGPTCRM platform referenced: HubSpot, Smart OfficeSoftware referenced: Bloom GrowthC2P Podcast episode: Maximizing Marketing ROI: How Financial Advisors Can Make the Most of Their Marketing SpendStatistics:Average of 3-5 webinars attended before prospects book initial consultations (referenced from Kitces Marketing Summit 2025) 

Tim Tipton shares some fundamental advice when it comes to hiring. Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In this episode of HFS Unfiltered Stories, Saurabh Gupta, President of Research and Advisory Services at HFS Research, chats with Gil Rosen, Chief Marketing Officer at Amdocs. They discuss Amdocs' bold move into broader IT services with the launch of Amdocs Studios. Gil explains how Amdocs is uniquely positioned to lead the emerging "services as software" revolution by leveraging its product-led heritage, deep R&D capabilities, and extensive experience in large-scale digital transformations.The conversation explores how Amdocs is working to transcend its telecom roots and redefine the future of IT services. Key discussion points include:Amdocs Studios Launch: Amdocs' strategic expansion beyond telecom into broader IT services, with a focus on digital transformation, cloud, and user experience.Leading Services as Software: How Amdocs' robust R&D foundation empowers it to lead the "services as software" movement.Rise of AI Agents: Amdocs' vision for the future of customer engagement through AI-driven agents and personality engineering.

This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to solve society's greatest challenges. Cisco is on quite a roll–its stock is up about 40% in the last year. Carrie never took a marketing class in school, and never even imagined she would be a top tech B2B marketer, let alone the CMO of one of the world's great companies. But serendipity happened, and Carrie said yes to IBM coming out of TCU, and began a tech marketing career that took her to Dell, Box, Splunk, and now Cisco. Carrie has had a remarkable run in her four years as Cisco's CMO, which we will talk about. Tune in for a conversation with a CMO, who believes some things in life are simply non-negotiable.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The No Normal Show, hosts Desirée Duncan, Chris Bevolo, and guest-host Ryan Colaianni tackle HBO Max's ongoing re-branding chaos before diving into the evolving role of the health system Chief Marketing Officer. They explore the balance between patient experience and hospitality, the strategic challenges of overseeing both marketing and communications, and how health systems can better prepare for reputation risks, mergers, and payer negotiations. Full of sharp takes and industry insights, this episode is a must-listen for leaders shaping the future of healthcare marketing.This episode is sponsored by BPD.

Watch our documentary on the Future of the CMO from this link

Jennifer Jones, Chief Marketing Officer at TIDI Products, brings over 20 years of experience in the Medical Device industry, spanning a variety of sales and marketing roles. At her core, Jennifer is a marketer—but over the years, she's discovered her true passion lies in developing leaders. While many view leadership as a natural extension of technical expertise, she believes it is a distinct skill that requires intentional practice and consistent application. Today, leadership development is the cornerstone of her work. Jennifer leads a talented team of more than 50 professionals across product marketing, marketing communications, business development, and new product development. Her mission is to equip and empower leaders who will make a lasting impact in healthcare.To extend her reach, Jennifer launched a podcast—Virtual Leadership Coffee Chat with JJ—offering practical, actionable leadership advice. She believes that by getting to know your people, staying organized, listening to understand, asking before telling, and leading with humility, leaders can unlock limitless potential.Outside of work, Jennifer enjoys life with her husband of nearly 19 years and their 8-year-old son. She supports her husband's role as Music Director at their local church, cares for more than 100 plants, reads avidly, and builds elaborate Lego sets. Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!

Though money and riches are a temptation we all are drawn to, Tim Tipton has found rewards far greater.Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Tim Tipton gets very real about the moment he decided to leave the retail side of automotive and how he became involved with the developing the skill sets of his present and future peers.Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

BeyondGREEN Biotech: Revolutionizing Sustainable Products with Family Values Byndgrn.com About the Guest(s): Rudy Patel is the Chief Marketing Officer at Beyond Green Biotech Incorporated, a pioneering company in the sustainable alternatives to single-use plastics industry. Launched in 2016 alongside his father and brother, Rudy has played a pivotal role in transforming the company from a garage startup into a substantial US manufacturing operation. Beyond Green Biotech is notable for its commitment to environmental sustainability, focusing on innovations such as resin production, extrusion converting, and fulfillment. Rudy is dedicated to combating issues like greenwashing by offering transparency and eco-friendly products. Episode Summary: Dive into the world of sustainability with The Chris Voss Show, where host Chris Voss engages with Rudy Patel, the dynamic CMO of Beyond Green Biotech Incorporated. This episode unravels the journey and growth of a company dedicated to creating sustainable solutions to replace single-use plastics. Rudy shares their initial inspiration, driven by a family legacy aims to rectify environmental missteps with progressive, eco-friendly products. The conversation also presents insights into working in a family business and the importance of aligning company values with sustainable practices. In this enlightening episode, discover how Beyond Green Biotech is fighting the battle against greenwashing and leading a transparent revolution in compostable goods. Rudy elaborates on how the company emphasizes authenticity, with advice on verifying green certifications and avoiding misleading eco-friendly claims. With a global vision for expansion, the episode touches on the company's strategy for branding through product placement, green tech innovation, and continued partnerships with giants like Walmart. This conversation is not just about green products; it's about building community, enduring persistence, and fostering a company culture steered towards a better planet. Key Takeaways: Transparency in Sustainability: Beyond Green Biotech stresses the importance of verifying authentic green certifications to combat greenwashing. Business Growth and Challenges: Rudy shares insights on growing a business collaboratively with family, highlighting persistence and passion as key elements of success. Innovative Product Development: The company's range extends beyond pet products to include contributions to major retailers, showcasing their ability to scale and customize solutions. Vision for a Greener Future: Beyond Green is dedicated to not just sustainable products but also to devising the entire life cycle and disposal systems, advancing green tech and software initiatives. Community and Family in Business: The company thrives on strong team dynamics, treating team members like family to drive their mission forward. Notable Quotes: "Believe in your mission, believe in yourself. And if you break down, that's okay. Get back up the next day and keep going." "Greenwashing is essentially falsified plastic products that have chemicals added… they're not actually compostable." "Our job is to make the entire environment easier for our users." "The consumer should not have to think twice…we have great partnership with our suppliers." "We didn't build a team with Beyond Green. We built a family and this family is helping give back to the community."

In this episode of The Digital Executive podcast, Peter Murphy Lewis, founder of Strategicpete.com and a fractional Chief Marketing Officer, shares his unique entrepreneurial journey. Lewis recounts how he built and successfully sold a nationally recognized tourism company, gaining invaluable lessons in leadership, brand building, and growth hacking along the way. Now, through Strategicpete.com, he helps CEOs untangle overwhelming marketing data and transform it into clear, actionable growth strategies, emphasizing the crucial need for a "map" and alignment on success metrics before launching campaigns.Lewis also discusses a key insight from his upcoming book, "Interns To A-Players," highlighting the mind shift companies need to make: stop hiring for experience and start hiring for trajectory. He advocates for building talent within robust systems and culture rather than constantly chasing "unicorns." Reflecting on his diverse career, from leading tourism shows in Latin America to advising US banks, Lewis offers aspiring entrepreneurs advice centered on solving problems worth solving, finding purpose in the mission, and collaborating with like-minded, creative individuals. Tune in to hear Peter Murphy Lewis's practical wisdom on marketing, team building, and carving a meaningful career.Like to be a future guest on the show? Apply Here 

In this solo power-up episode, Melissa peels back the curtain on one of the most overlooked tools in growing a sustainable, joyful business: systems that work with your energy, not against it. If you've ever sat down at your desk on Monday thinking, “What do I even do today?” — this one's for you. Melissa shares the exact rhythms, routines, and time-blocking strategies she uses as her own Chief Marketing Officer to stay consistent, feel confident, and create momentum in her marketing (even on days when inspiration is low). Timestamps: 00:00 – Welcome to Doing Business Like a Woman00:31 – A busy weekend, Breckenridge soccer, and entrepreneurial inspiration from Shoe Dog02:19 – Why Mondays are Melissa's favorite (and why she often needs a vacation from her weekends!)03:10 – What to do when inspiration is low: systems that save your energy04:05 – How consistency creates trust—not just with clients, but within yourself05:26 – From systems to rhythms: a more feminine, spacious way to lead06:28 – Stop reinventing the wheel: why rhythms free your mind for higher-impact work07:27 – Melissa's weekly planning ritual: how she builds her week with intention08:27 – Using Asana + her calendar together (and why that's a game changer)10:00 – Time-blocking your tasks to eliminate overwhelm and indecision11:16 – Building trust with yourself by honoring your schedule11:47 – How Melissa themes her workdays for focus and flow12:18 – Creative Mondays, client-focused midweek, and quiet admin Fridays13:19 – Why your calendar should reflect your energy—not a hustle culture13:48 – The marketing systems Melissa helps clients build (that actually support their growth)14:48 – Consultation and follow-up systems that feel good and work15:11 – If you're ready for sustainable growth, let's talk Stay Connected:

Tim Tipton of Shottenkirk Automotive shares with us his strategies for training and retaining the very best fixed operations employees—the backbone of any profitable dealership.Service managers, dealership managers, and owners won't want to miss this deep dive into:✅ Why investing in training matters now more than ever✅ How to build a culture that attracts and keeps top talent✅ Practical steps to reduce turnover and keep your best people motivated✅ Success stories and real-world insights from Tim's experienceIf you're serious about boosting service department efficiency and profitability by cultivating a team of skilled, dedicated professionals, this episode is a must-listen!Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Ready to unlock more local leads and inbound calls in 2025—without burning cash on ads or relying on lead vendors? In this exclusive webinar replay, Clinton James, Chief Marketing Officer at Water Restoration Marketing, walks you through the 2025 Google Maps Playbook designed specifically for water damage restoration companies.In approximately 30 minutes, Clinton breaks down the latest Google Business Profile (GBP) updates and automation tools restoration pros need to rank higher, expand their service area visibility, and consistently appear in the Google 3-Pack.Here's what you'll learn:The top 2025 GBP updates that impact local rankingsFive common GBP mistakes that sabotage your visibilityA proven, step-by-step framework to consistently land in the 3-PackAutomation hacks and mapping tools to scale your reachHow to leverage scalable local SEO across multiple marketsWhether you're a restoration business owner, office manager, or marketer, this replay is packed with real strategies used by top-performing companies to systematize local SEO and win more jobs.This is the exact system Clinton's team uses every month to help restoration clients dominate their local markets.If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

Jaime Hunt welcomes Dale Leatherwood, Chief Marketing Officer at Columbia Southern University, to explore one of the most pressing issues in higher ed today: the public's shifting perception of the value of a college degree. Together, they dig into the real drivers behind skepticism—not the return, but the investment—and unpack how institutions can better align academic offerings, improve cost transparency, and reclaim the narrative around higher ed's true impact.Columbia Southern University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, masters, and doctorate degrees and certificates. Multiple factors, including prior experience, geography and degree field, affect career outcomes. CSU does not guarantee a job, promotion, salary increase, eligibility for a position, or other career growth.Guest Name: Dale Leatherwood, Chief Marketing Officer, Columbia Southern UniversityGuest Social: linkedin.com/in/daleleatherwoodGuest Bio: Dale Leatherwood is the Chief Marketing Officer for Columbia Southern University, and is in his 27th year of marketing and executive experience in training and higher education. Prior to joining Columbia Southern University, Dale was the vice president of brand, public relations and communications for American Public Education and was VP of marketing for Rasmussen University before its acquisition by APEI. During his extensive career, Dale has been a marketing executive for both colleges and higher-education focused marketing agencies, and has developed and led two online college campuses. In addition, he has served as a consultant with several universities on marketing and distance-learning initiatives while co-founding an education concierge firm serving working professionals seeking an online degree. Dale earned a bachelor's degree in business administration with a concentration in marketing from Coker University and an MBA with a marketing concentration from Regis University. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Glenn Lundy is looking toward the threats the auto industry faces over the next five years and talks about qualities of the winners and losers, as he sees it.Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

It's officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.Like many great startups, goodr began by identifying a problem and solving it. The founders—runners themselves—noticed that running sunglasses were expensive and overly engineered. So they created fun, stylish, and functional sunglasses specifically for runners, all priced at just $25. Today, goodr offers sunglasses for a wide range of sports and outdoor activities.Kelley seems tailor-made for goodr. A UCLA graduate, she went on to work at both Sony Pictures and Paramount Pictures. She's also a runner—though not just any runner. Kelley is an ultramarathoner who has completed the Badwater 135, often called the toughest ultramarathon in the world. Tune in to this episode to hear from a CMO who brings unmatched energy to her brand and community!---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Gahl is Executive Vice President and Chief Marketing Officer for Visit Indy   Listen to Circle City Success Podcast episode 210, where you'll hear Chris tell us about...   ● How a job posting landed him a start to his tourism career in the state of Hawaii for several years and how that shaped his journey to this day ● On any given week Indy might have 5-6 prospective conventions, conferences, or major sporting events walking the city for planning future events. The saying is "if you look you book."  ● How Indy competes with all the major cities in the nation and how this helps Indy land the biggest well known events in the United States. An opportunity Indy has is that we are not proud enough of what our city has to offer yet we are competitng with the largest cities in the United States. Some upcoming major sporting events that may land in Indy over the next several years.   Circle City Success Podcast Partners & Sponsors  

Stuart Butler likes to stir the pot as host of the Destination Discourse podcast. And, since joining Visit Myrtle Beach as Chief Marketing Officer four years ago, he's been shaking up the way that destination's marketing lives and breathes to considerable success. Join us for a lively conversation spanning the future of search, consumer choice and destination websites, travel accessibility, launching a TV show on Peacock, publishing a children's book and developing a line of merchandise to extend the Myrtle Beach lifestyle brand even further.

For the 20th anniversary edition of BrandZ's global report, Adele Jolliffe, Head of Brand Consultants, Kantar talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.Marcel joined AB InBev in 2005. Prior to becoming the company's Global Chief Marketing Officer, he held a variety of roles at AB InBev, including Global President of Beyond Beer Co. and Chief Marketing Officer at Anheuser-Busch. He also spent seven years in brand management at Unilever in Brazil.Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

Auctions are far from obsolete—and the data proves it. We sit down with Karrie Wozniak, Chief Marketing Officer at OneCause, and Sarah Sebastian, Director of Corporate Communications, to dive into their comprehensive “State of Nonprofit Auctions” report. Backed by responses from over 1,000 donors and nonprofit professionals, this conversation might transform how you perceive auctions in today's fundraising landscape.The core takeaway? Nonprofit auctions are not only surviving—they're thriving. According to the report, 77% of nonprofits saw consistent or increased auction revenue last year, and 90% expect that growth to continue. “Auction donors are some of the most generous people we see,” Karrie shares. “The average donation per auction donor is $529—more than double that of social donors.” That stat alone reframes the perceived value of auctions!!Even more compelling: the donor experience is changing. Gift cards, not fine art or rare collectibles, top the list of most bid-on items. “People want tangible, usable items,” adds Sarah. “Less than 20% of attendees are even interested in collectibles.” Their findings challenge long-held assumptions and provide a roadmap for curating auction items that attract a wide donor demographic.Technology, not surprisingly, is a game-changer. From outbid notifications to AI-style item suggestions, Gen Z and millennial donors are raising the bar. 65% of younger donors want real-time text updates, and 60% favor “Buy It Now” options. “These digital-first behaviors can't be ignored,” Sarah says. “They signal expectations nonprofits need to meet to stay competitive.”The impact doesn't end when the auction closes. The long-term data speaks volumes: 83% of attendees said they became annual donors, 64% would give monthly, and 91% said they'd make another one-time donation within the year. “This isn't just about one night,” Karrie describes. “It's a strategy for lifelong donor engagement.”From shifting generational preferences to the rise of hybrid events, this lively episode delivers useable ideas and data that will leave fundraisers rethinking their auction playbooks.00:00:00 Intro and Guest Welcome  00:01:28 What OneCause Does  00:03:54 Evolution of Auction Technology  00:06:22 Origins of the Auction Research  00:08:05 Do Auctions Still Work?  00:09:43 Auction Donors Are More Generous  00:13:05 Top Auction Items by Popularity  00:16:24 Everyday Donors and Item Accessibility  00:18:33 Virtual Auctions and Broader Reach  00:20:08 Long-Term Donor Engagement from Auctions  00:24:11 Generational Differences in Auction Behavior  00:26:47 How Many Items Should You Include?#NonprofitFundraising #AuctionStrategy #DonorBehaviorFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Filmed at the COVESA All-Member Meeting in Berlin, Germany,  Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omdia), shared insights on the automotive industry's shift towards software defined vehicles (SDVs) with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. The SDV survey, newly expanded to seven countries, highlights the growing role of AI in vehicles, the timeline of rollout of many key technologies, open source operating systems,  applications of vehicle data, vehicle updates, and especially highlights regional differences from around the world. The State of Software Defined Vehicles | Key findings from the 2025 edition of the Software-Defined Vehicle Survey 

If there's one word that defines what I've seen in the marketing industry in my career, it's ‘acceleration.'When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx's deadline at the airport. This created a natural ebb and flow.Then PDFs came along, and well, that deadline got pushed much farther back. But because it still ultimately had to go to print, there was still an ebb and flow.Fast forward to today. Everything is always on, real time, with endless data streams. It feels like there is no more ebb, only flow.Which is why this lesson really caught my eye in a podcast guest application – It's important to ‘take a beat.'To hear that lesson, along with many more lesson-filled stories, I talked to Cindy Van Horne, global head of marketing & communications, McKinsey & Company [https://www.mckinsey.com/].Lessons from the things she madeIt's important to ‘take a beat'   Be fearless with your ambition  Reinvention is not optional   When goals are not hit, leadership is about finesse The pathway to innovative campaigns is about breaking down barriersReal change comes when others are inspired to break their own ceiling Discussed in this episodeAI Guild [https://join.meclabsai.com/]Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) [https://marketingsherpa.com/article/interview/strategic]Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (podcast episode #92) [https://www.marketingsherpa.com/article/interview/brand-lessons]Leadership Development: Network every day (podcast episode #72) [https://marketingsherpa.com/article/interview/leadership-development]B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (podcast episode #115) [https://marketingsherpa.com/article/interview/B2B-marketing-leadership]Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://marketingsherpa.com/article/interview/customer-first] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Kathleen Braine, Chief Marketing Officer at 818 Tequila. Kathleen shares what it's like to work side by side with founder Kendall Jenner to shape 818 into one of the fastest-growing tequila brands in the U.S.She discusses the importance of honoring Jenner's creative vision while scaling a business that balances brand storytelling, retail relationships, and digital commerce. From NASCAR partnerships to platform-native content, Kathleen reveals how 818 is growing both brand love and business outcomes simultaneously.Key takeawaysBuilding a lifestyle brand requires close creative alignment between founder and CMOYounger consumers want versatility and intentionality in what they drink and how they shopDigitally native strategies are essential in regulated industries like alcohol, where compliance and shoppability must go hand in hand Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to differentiate your cybersecurity company in a sea of similar-sounding competitors? Wondering how to effectively position your solution in a market flooded with acronyms and overlapping technologies? Or are you trying to scale growth while navigating the complexities of partnership-driven sales? If so, this episode has some actionable insights to help you accelerate your go-to-market strategy and revenue growth.In this conversation we discuss:

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the world's largest B2B (business-to-business) platform.Rah has been at Alibaba for about 2.5 years, and was promoted to head of commercial strategy about two months ago. Before Alibaba, Rah had a career deeply grounded in social media and digital communications, with time at Volvo, Jack in the Box, and BMW's Mini brand. A graduate of Syracuse University, where he studied Industrial Design, Rah is a self-described lover of dogs, kids and candy. Tune in for a conversation with a marketer in the middle of the changing global trade landscape!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Speed of Culture, Matt Britton speaks with Julie Bowerman, Chief Marketing Officer at Kellanova North America, about full-funnel marketing, retail media evolution, and how iconic brands like Cheez-It and Pringles stay relevant through culture, data, and personalization.Follow Suzy on Twitter: @AskSuzyBizFollow Julie Bowerman on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Daria Burke joins Let's Talk Memoir for a conversation about sharing her journey out of Detroit where she was raised in poverty and the question that inspired her memoir, writing well and being well while writing, running away from the past, writing deeply and with courage, refusing to believe in inevitability, doing the unfinished business of raising ourselves, surviving the retelling of our story, holding space for each of the versions of ourselves, how she delivered the investigative reporting aspects of her memoir, rewriting the stories we tell ourselves, posttraumatic growth, embracing full frontal honesty, and her new memoir Of My Own Making.   Also in this episode:  -neuroplasticity -becoming fully available to our life -incorporating books and research   Books mentioned in this episode: -I Know Why the Caged Bird Sings by Maya Angelou  -The Glass Castle by Jeannette Walls The Art of Memoir by Mary Karr -Black Women Writers at Work by Claudia Tate The Myth of Normal by Gabor Mate MD The Body Keeps the Score by Bessel van der Kolk Emotional Inheritance by Galit Atlas   DARIA BURKE is an American writer, speaker, and wellbeing advocate. A marketer by trade and a seeker at heart, Daria is a storyteller and sense-maker, weaving together personal experience and the science of healing and transformation to explore new ways of understanding how we choose who we become. Her debut memoir, OF MY OWN MAKING (Spring 2025), is a soulful and scientific exploration of overcoming adversity, healing from childhood trauma, and rewriting one's own story. As a Chief Marketing Officer, Daria was named a 2020 AdAge Woman to Watch whose work has been recognized by Women's Wear Daily, Forbes, Vogue, Town & Country and the Cut. She has written for Fast Company, The Huffington Post, and Black Enterprise, and has appeared on The Melissa Harris-Perry Show on MSNBC. A distinguished alumna of NYU Stern School of Business (MBA) and the University of Michigan (BA), Daria was born in Detroit and now calls Los Angeles and East Hampton home. Connect with Daria: Website: dariaburke.com Instagram: https://www.instagram.com/dariaburke/ Get her book: https://www.hachettebookgroup.com/titles/daria-burke/of-my-own-making/9781538766804/ LinkedIn Newsletter: The Power of Possibility    – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.  She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book. More about Ronit: https://ronitplank.com Subscribe to Ronit's Substack: https://substack.com/@ronitplank Follow Ronit: https://www.instagram.com/ronitplank/ https://www.facebook.com/RonitPlank https://bsky.app/profile/ronitplank.bsky.social   Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...