Podcasts about chief marketing officers

When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process. That's exactly what happens in Wicked, the smash-hit film adaptation that reimagines one of pop culture's most iconic villains. In this episode, we explore the marketing lessons behind it with special guest Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire.Together, we explore what B2B marketers can learn from reframing brand narratives, building fan-level community, and executing with bold, high-stakes detail that actually gets noticed.About our guest, Allison MacleodAllison Macleod currently serves as Chief Marketing Officer & Head of US Education at Flywire (Nasdaq: FLYW), a global payments enablement & software company. At Flywire, Allison leads global marketing and revenue operations, & US Education sales, relationship management & pre-sales. She played a key role in guiding Flywire to a successful IPO in May 2021.Allison brings nearly 20 years of experience with a background spanning marketing and revenue-focused roles. Prior to Flywire, she spent seven years at Rapid7 (Nasdaq: RPD), where she played a pivotal role in building and scaling demand generation, business development, and analytics. Before that, she held various digital and field-based positions at Forrester, including launching the marketing function in EMEA.Outside of work, Allison sits on the Board of Trustees of the Massachusetts Technology Leadership Council and serves as a strategic advisor to early-stage companies through F-Prime & Underscore VC.What B2B Companies Can Learn From Wicked:Reframe what they think they know. Wicked works because it flips a legacy story on its head. The same power lies in brand repositioning. “How do you really reframe what people think they know about you and your brand,” Allison says. Whether it's entering new markets or expanding product lines, your biggest unlock might come from telling your old story in a completely new way.Community is your flywheel. Wicked isn't just a show, it's a movement. Audiences don't just watch it, they live it. That level of advocacy isn't accidental. “How do you really cultivate that community, whether that's your clients, the advocacy, and make people… feel that deep passion for what you do,” Allison asks. In B2B, fandom might look like retention, referrals, or customer-led storytelling, but it starts with emotional connection.Be bold and unforgettable. Every production choice in Wicked is a masterclass in attention to detail. From the live vocals to the stunts, they took creative risks that resonated. “How do you be bold and unforgettable,” Allison says. The safest move in saturated categories? Standing out.Quote“I think that's sort of the lesson and the beauty in this, taking something that everyone already thought they knew, and they thought they knew the story… and completely reframing it. And I think that's where you just think of us as businesses, us as consumers… there's so much clutter. So the brands that stick out and do things differently, and even if it is trying the same channel but in a different way, there's so much power in that."Time Stamps[0:55] Meet Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire[01:05] Why Wicked?[02:29] The Role of CMO at Flywire[04:00] Breaking Down of Wicked[09:22] B2B Marketing Takeaways from Wicked[21:54] The Appeal of Villains and Taking Risks[23:37] The Power of Visual Design in Branding[24:54] Marketing Strategies for Global Brands[29:26] Flywire's Unique Differentiation Approach[40:03] Final Thoughts and TakeawaysLinksConnect with Allison on LinkedInLearn more about FlywireAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Brian Gilman is the Chief Marketing Officer of ThetaRay, a fintech company that provides AI-powered solutions to detect and prevent financial crimes like money laundering, fraud, and terrorist financing. In this episode, KJ and Brian Gilman explore how AI is transforming the fight against financial crime in the banking industry. They discuss the limitations of legacy rules-based systems, the power of AI-driven pattern recognition, and the future of compliance and risk management. Key Takeaways: 03:00 – The State of Financial Crime 20–30% of global financial transactions may be linked to crime. $4B+ in fines for money laundering in 2023 alone. 07:00 – How AI Changes the Game AI identifies hidden patterns and criminal networks. Reduces false positives, enabling secure growth in high-risk markets. 10:00 – Marketing Disruptive Tech Messaging to C-suite: focus on pain points and compliance needs. The shift from traditional marketing funnels to meeting-based metrics. Quote of the Show (19:00): "AI has been one of the greatest enablers, but it has also been one of the greatest levelers of technology that I've ever seen. “ – Brian Gilman Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Brian Gilman: LinkedIn: https://www.linkedin.com/in/bgilman1/ Company Website: thetaray.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

AI holds the power to accelerate human understanding by multitudes. But there are concerns that can't go unchecked, as David Rozek discusses.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Jim's guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into this role in April 2025 after more than 12 years at Heineken, where he most recently served as Chief Marketing Officer for the U.S.PepsiCo is a global food and beverage powerhouse with nearly $95 billion in sales and an iconic portfolio of brands — including Pepsi, Gatorade, Quaker, Lay's, Cheetos, Mountain Dew, and Tostitos, to name just a few.This marks Jonnie's third CMO role. Prior to PepsiCo and Heineken, he served as CMO of Telefónica in Dublin, and earlier spent six years at Diageo, where he had the opportunity to work on one of Ireland's most beloved brands: Guinness.Jonnie and Jim sat down over coffee at the Cannes Lions Festival of Creativity to talk about his journey, leadership lessons, and the challenges of building global brands. ---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to build a brand that resonates across cultures… not just across markets?   In this special dual-guest episode, Lacey Peace sits down with Nataly Kelly, Chief Marketing Officer at Zappi, and Katherine Melchior Ray, UC Berkeley lecturer and former executive at brands like Nike, Hyatt, and Louis Vuitton. Together, they co-authored the new book Brand Global, Adapt Local: How to Build Brand Value Across Cultures and they're here to share the lessons learned from decades of global brand-building. Nataly and Katherine dive deep into why cultural intelligence is the most under-leveraged skill in modern CX, why brands that ignore cultural context are building in globalization debt, and how something as simple as a melon can repair — or ruin — customer trust. They explain the importance of shared values, the risks of applying the same CX metrics globally (spoiler: NPS doesn't mean the same thing in every country), and how AI is both accelerating and complicating cross-cultural brand connection. From real stories about Kit Kat's flavor strategy in Japan to awkward CX blunders in global grocery stores, this episode is packed with tangible takeaways and perspective shifts for any business looking to scale with humanity and intention. Get your copy of Brand Global, Adapt Local: How to Build Brand Value Across Cultures now!   https://www.amazon.com/Brand-Global-Adapt-Local-Cultures/dp/139861971X Key Moments:   00:00 Do Customer Service Expectations Differ Across Cultures?06:03 Why Cultural Intelligence Is Crucial for Global Business07:04 Co-Authors' Nataly Kelly & Katherine Melchior Ray's Meet cute  15:18 Real-Life Cultural Missteps and Surprising Service Norms24:13 Can AI Replace Cultural Insight? Why Human Context Still Matters34:38 What's at Stake When You Ignore Cultural Differences38:23 Globalization Strategy: Why Flexibility Beats Uniformity39:09 How Cultural Agility Builds Better Customer Experiences40:34 Style Switching & Cultural Intelligence in Leadership42:18 Kit Kat's Local Flavors & HubSpot's Global CX51:01 How Tech Adoption Varies by Country (And Why It Matters)55:12 Daily Habits That Boost Strategic Thinking & Creativity01:00:24 How AI Is Changing Global Marketing and Customer Experience01:15:46 Final Leadership Lessons on Trust, Culture & Global Growth –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

In this episode of The No Normal Show, we're pulling back the curtain on who actually shapes decisions in the C-suite and why Chief Marketing Officers might be losing ground to the rising influence of Chief Communications Officers. We're calling it the Karolina Effect, and it's changing the power dynamics inside health systems. We also ask if Chipotle has lost its sizzle, and whether influencer marketing is shifting from storytelling to sales-driven chaos as affiliate links and TikTok shops take over. Tune in to hear what it all means for the future of healthcare marketing.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.Join our upcoming webinar, The Future of the Health System Chief Marketing Officer, to learn how to measure marketing performance, align metrics with organizational goals, and present impactful data to the C-suite. Register here.

David Rozek tells a story about how he helped his barber learn to speak English better...and how easy it was.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

My guest this week is Eliot Hamlisch, Executive Vice President and Chief Commercial Officer at Amtrak, a role he took on in September 2023. He's been leading initiatives across pricing, revenue management, marketing, product development, and the entire customer experience for Amtrak's national network. Whether you're riding the Northeast Corridor or traveling cross-country, Eliot is focused on reinventing the journey—from schedule planning to digital touchpoints.He's helping drive Amtrak's goal to double ridership by 2040 and make rail a preferred choice for American travelers. Before joining Amtrak, Eliot served as Executive Vice President and Chief Marketing Officer at AMC Theatres, where he led marketing, loyalty, and data strategy for the world's largest movie exhibition company. Earlier, he held senior leadership roles at Wyndham Hotels & Resorts, including EVP of Loyalty and Revenue Optimization, where he oversaw global sales and the Wyndham Rewards program.And yes—he has the credentials to back it up: a magna cum laude graduate of Harvard College, and an MBA from Harvard Business School. 

What does it take to lead fundraising and marketing at one of the most trusted ministries in the world? Donna Lucas, Chief Marketing Officer of Joni and Friends, joins the Fit Fundraising Podcast to share how her team inspires generosity through consistency, transparency, and a mission-centered message. From adapting to economic uncertainty to creating omnichannel campaigns that meet donors where they are, Donna offers practical, powerful insight for nonprofit leaders who want to build lasting trust—and lasting impact.

While most brands are chasing tomorrow's sales, Chris Hoyle, Chief Marketing Officer of Simple Modern, focuses on driving brand connections and loyalty through generosity.If you don't know this brand, you should:>Their purpose in the crowded drink-ware and consumer goods space is clear: “We exist to give generously.” >On their website it even says “generous prices” - meaning affordability>Chris even shares a story about “generous laughter” – LOVE IT, never heard those two words together beforeIn this episode, we cover the difference between growing the brand and growing the business.

Join us in this insightful episode as we reconnect with Andrew Sogn, now serving as the Chief Marketing Officer at Dakota State University. Andrew shares his journey from South Dakota State University to DSU, highlighting the unique challenges and rewarding experiences of transitioning into a CMO role. Discover how DSU's focus on STEM and cyber innovation is shaping its future, and learn about the strategic initiatives that Andrew is spearheading to elevate the university's brand and impact. Whether you're interested in higher education marketing or leadership transitions, this episode offers valuable insights and inspiration.

Need to know which AI is superior to the rest? David Rozek has a surprising answer!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Lester Kiewit speaks to Kirby Gordon, Chief Marketing Officer at FlySafair, to find out how the ongoing pilots’ strike is impacting on their operations. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/xGkqLbT or find all the catch-up podcasts here https://buff.ly/f9Eeb7i Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Aaron Zagha is the Chief Marketing Officer at Newton Baby, the largest direct-to-consumer brand in the baby sleep category. With a background in investment banking at Deutsche Bank and JP Morgan, Aaron brings a financial operator's lens to performance marketing, attribution modeling, and team leadership.Before joining Newton, Aaron led international Ecommerce for Teleflora, managing growth across global markets and navigating the complexity of seasonal retail cycles and cross-border logistics. Today, he applies that same analytical rigor to the world of baby and juvenile goods where trust, conversion, and retention all hinge on deeply personalized journeys.Aaron shares how finance-trained marketers bring discipline to growth forecasting, why he encourages his team to challenge attribution models, and how incrementality testing has become central to his media mix. He also unpacks the pitfalls of over-indexing on Meta, why Pinterest deserves more spend, and how to onboard new marketing hires with the right mental models from day one.Whether he's explaining why some site visitors can't be influenced or why channel diversification is more urgent than ever, Aaron delivers a clear-eyed, tactical view into what's working in DTC marketing today.In This Conversation We Discuss:[00:40] Intro[01:13] Finding opportunity through internal mobility[02:34] Building with seasoned tech entrepreneurs[03:09] Keeping connections that open future doors[03:53] Auditing channel mix to unlock growth[04:50] Applying stats to improve ad performance[05:54] Selling off-site and skewing test results[08:00] Optimizing upstream metrics with caution[09:00] Driving sales with offer and positioning[10:19] Episode Sponsors: Electric Eye & Zamp[12:44] Relying on incrementality to guide spend[14:20] Backing bold ideas with leadership support[15:31] Humanizing luxury to boost relatability[17:01] Turning off losers without ending the test[20:14] Feeding AI tools to stay effective[21:11] Measuring performance with GeoLift testsResources:Subscribe to Honest Ecommerce on Youtube#1 rated baby crib mattress newtonbaby.com/Follow Aaron Zagha linkedin.com/in/aaronzaghaSchedule an intro call with one of our experts electriceye.io/connectFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a textHello, passionate cruisers! This is Paul. This week on The Joy of Cruising Podcast, I am delighted to welcome Janet Bava, Chief Commercial Officer, Windstar Cruises. We have had several small ship specialists on the podcast as well as leaders from some of the lines, and of course passionate cruisers providing us their cruise reports from their time on various small ship and river cruises. This is the first time we have exclusive focused on Windstar Cruises, and I am excited to meet Janet and learn about Windstar.Cuban born and Miami raised, Janet Bava found her love for travel at a young age. She had her first taste of cruising at the age of 15 when she celebrated her quinceañera onboard a Royal Caribbean cruise ship and never looked back. She describes herself as a cruise lifer and internationally travel driven — she even met her husband while traveling through Italy during her college years.Prior to joining Windstar Cruises during the summer of 2023, Bava was most recently the Chief Marketing Officer for AmaWaterways River Cruises, and she has spent upwards of 20 years working in the travel industry. Most notably, prior to AmaWaterways, Bava was the VP of Marketing (The Americas) for Silversea Cruises where she fell in love with small-ship luxury cruising. Graduated from Florida International University with her Marketing and International Business degree, she always dreamed of working for a global brand poised for expansion and that would allow her to focus on bringing people from all over the world closer together. As a member of Chief [Professional Network for Women], she enjoys connecting and supporting women executive leaders and emerging future female leaders in the corporate world.She prides herself on being a results-driven professional who is able to lead by example and set a clear vision for her team. Bava values collaboration, creativity and innovation. She sees the advantages of leveraging new emerging technologies to consistently deliver results and she looks forward to further elevating the Windstar experience ensuring every touch point with our guests can be 180 degrees from ordinary.There's one thing Bava has that never expires — her passport. If she could, she would explore the whole world on a ship with her beloved colleagues, family & friends. With an already accomplished travel portfolio, Bava is most eager to experience Tahiti and the Middle East the Windstar way, on an intimate private-yacht style cruise delighting in the culinary experiences this award-winning global travel brand is renowned for.Do you have a dream car?Support the showSupport thejoyofcruisingpodcast https://www.buzzsprout.com/2113608/supporters/newSupport Me https://www.buymeacoffee.com/drpaulthContact Me https://www.thejoyofcruising.net/contact-me.htmlBook Cruises http://www.thejoyofvacation.com/US Orders (coupon code joyofcruisingpodcast)The Joy of Cruising https://bit.ly/TheJoyOfCruisingCruising Interrupted https://bit.ly/CruisingInterruptedThe Joy of Cruising Again https://bit.ly/TheJoyOfCruisingAgainIntl Orders via Amazon

Drop us a message!In this week's episode, we sit down with Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into the marketing strategy of ITV Studios in the crowded media landscape, as well as the key trends that are shaping the entertainment industry today.We're also chatting to Brianna and Elena, two Social Media Managers here at Giraffe Social to get their thoughts on Consistency vs. Creativity in marketing.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

How many times have you spoken out loud about a product you needed only to be bombarded by ads for it moments later? David Rozek explains how it happens...and how you can probably make it stop.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Kostenlose Energie aus Wind und Sonne und das für alle: Das ist das Versprechen von 1KOMMA5°, einem „One-Stop-Shop“ für smarte Energielösungen. Das Unternehmen stattet Haushalte in sieben Ländern mit Solaranlagen und Wärmepumpen aus und nutzt dabei eine Technologie namens „Heartbeat AI“. Diese KI-Lösung optimiert den Energieverbrauch zu Hause und passt ihn automatisch an die aktuellen Strompreise an – über einen dynamischen Tarif. Über den Paradigmenwechsel, den es braucht, damit die Vision vom Leben im Einklang mit „Mutter Natur“ Wirklichkeit wird, spricht Host Jonas Ross mit Sophia Rödiger. Sie ist seit 2023 Chief Marketing Officer bei 1KOMMA5° und in dieser Folge zu Gast bei „Alles Digital?!“, der Podcast der Finanz Informatik zu digitalen Innovationen in der Finanzwelt.

"Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On!' has solved and always will solve the problems of the human race." - Calvin CoolidgeOur guests today are the Head of Engagement and Outreach at American Business Media, Andrew Berman, and the Chief Marketing Officer of Paramount Residential Mortgage Group, Paul Lucido, and we've got them back for yet another conversation surrounding our very own Jay Doran's work, Thirty Days of Thought.  During today's discussion, these three colossuses of culture will be examining what happens when someone gets stuck, what leads to getting stuck, and how to get out of it when you're in the middle of it.  Nietzsche preached walking to clear your mind and get the answers you were looking for and others have other methods, but the truth is, only you can get yourself unstuck.  There is a lot to unpack today and the gents are not holding anything back.  We hope you enjoy this episode of The Culture Matters Podcast.

In this episode, Sherianne James, Chief Marketing Officer of Heartland Dental, shares how practices can drive patient demand by delivering consistent care, building trust, and using digital tools while staying authentic and connected to their communities.

Chief Marketing Officer for Statewide Marketing and Tourism Anthony Anthony talks about the CT Pizza Campaign.

Cyber security is incredibly important. As AI continues to be marketed heavily to dealerships, David Rozek shares some crucial requirements that need to be considered.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

I love the movie City Slickers.If you're unfamiliar, Billy Crystal is a Manhattanite, has a midlife crisis, and goes out West on a cattle drive to try to figure life out.Spoiler alert, the crusty old cowboy teaches him that the secret to life is – ‘One thing. Just one thing. You stick to that and everything else don't mean shhh…” Well, you get the idea.It struck me that this is a great brand lesson as well. You've seen the stats – our ideal customer simply gets hammered with messages every day. And there are so many things your internal team could work on. How to break through the noise? How to prioritize? I love what my next guest told me – “If you don't have one clear position of who you are and why they should care, you're just throwing spaghetti at a wall.”To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Margaret Dawson, CMO, Chronosphere [https://chronosphere.io/].Chronosphere has raised $343 million in three rounds. In its Series C round in 2023, the company was valued at $1.6 billion.Dawson leads global marketing efforts at Chronosphere, overseeing a budget of $12 million and a team of 23 working on digital experience, corporate communications, demand generation, customer marketing, ABM, Marketing Ops, and Product Marketing.Lessons from the things she madeIf you don't have one clear position of who you are and why they should care, you're just throwing spaghetti at a wallSometimes you need to poke the snakeIntegrated marketing moves the needleMentoring is a two-way streetJust because you can do something doesn't mean you shouldDon't focus so much on winning each battle that you lose the warIf you channeled the characteristics that made you so competent and made you authentically you, you would have the greatest powerWe do not serve ourselves or the world by hiding our light or being afraid to stand tallDiscussed in this episodeJoin us on July 30th at 2 pm EDT for AI Hackathon: Build a powerful lead gen agent in just 90 minutes [https://join.meclabsai.com/mec-050-masterclass] (from MeclabsAI, MarketingSherpa's parent company).Outside-In Messaging: Nothing counts more than the language of the customer (podcast episode #75) [https://marketingsherpa.com/article/interview/outside-in-messaging]The 4 Pillars of Email Marketing [https://sherpablog.marketingsherpa.com/email-marketing/4-pillars-email-summit-2014/]Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119) [https://marketingsherpa.com/article/interview/brands]Marketing Campaigns: Lose the brand ego and lean into humility (podcast episode #130) [https://marketingsherpa.com/article/interview/marketing-campaigns]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...TApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Why did U.S. Bank decide to be a part of the NETFLIX film? Find out from their Chief Marketing Officer. Photo-Mike Coppola/Getty Images for Netflix

What does it take to lead marketing through one of the most turbulent periods higher education has ever faced?  Sofia Lloyd-Jones, Chief Marketing Officer at UNSW Sydney, is leading one of Australia's top universities in reimagining marketing from the outside in.  Ongoing impacts of the recent pandemic, shifting government policies, tight budgets and the rise of AI are ubiquitous challenges for universities globally. For UNSW, the answer has been an epic, purpose-driven transformation.  Serving a global audience, a thriving academic community, 80,000 students and a team of nearly 200 staff, Sofia shares the insider view on how the CMO role has evolved well beyond campaigns and content.    This conversation gets to the heart of modern marketing leadership. Find out how purpose-driven strategy is driving real growth - and measurable impact.      The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

David Rozek shares some...frankly terrifying facts about emoji security.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world's most enduring luxury brands and will celebrate its 100th anniversary next year.Melody's career in marketing had an inauspicious start. She graduated from Georgia Tech with both a BS and an MS in international affairs, took a $12/hour internship at a PR firm, and never looked back. After six years in PR, Melody made the jump to the client side with a six-year stint at Cadillac. She then held senior roles at Shiseido and MillerKnoll before joining Mercedes-Benz in the summer of 2023.Recorded during the Cannes Festival of Creativity, this episode features a conversation about modernizing legacy brands and building your creative chops.---This week's episode is brought to you by Deloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual advertising tools can deliver effective campaigns without relying on personal data. He discusses how AI's ability to understand content context creates more relevant ad placements, addresses skepticism about AI's comprehension of human nuance, and highlights how these technologies continue to improve efficiency while respecting user privacy. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual advertising tools can deliver effective campaigns without relying on personal data. He discusses how AI's ability to understand content context creates more relevant ad placements, addresses skepticism about AI's comprehension of human nuance, and highlights how these technologies continue to improve efficiency while respecting user privacy. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Super Real Human, I'm continuing the Shift Happens mini-series with a behind-the-scenes look at what it's really like balancing life as a mindful marketing coach and a fractional Chief Marketing Officer. This week, I share what my current dual role looks like in real time, how the blend of coaching and leadership fuels my work, and how I'm preparing for a much-needed vacation. From leading team meetings and strategy calls to budgeting, photoshoots, and refreshing my website, I'm giving you a real-world peek into how this shift is reshaping my business and my joy. In this episode, I talk about: What it looks like to lead a marketing team while coaching small business owners The power of blending mindful strategy with high-level leadership Planning for vacation while running a business Why embracing business shifts helps you evolve and serve better More about Maura: Mini-sessions are booking now! Not ready for long-term marketing coaching and support, but know you need some direction, strategy, and clear, made-for-you action items to grow your business? Work with Maura to take your business (and life) to the next level! The support, guidance, and transformation inside this 90-minute session are unlike any other. It's time to invest 90 minutes to set yourself and your business up for success and joy for the rest of 2025!  Need more inspirational guidance on how to make your passion a reality? Follow Maura on Facebook and Instagram. Maura shares the real human side of building and marketing your business, including strategic analysis, creative development, implementation, growth, and management. Maura wants to hear from you and why you are here! Send her an email and share who you are and what your passion is.  

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today's episode, Sara Payne sits down with Mark Fligge to dive deep into one of the most powerful, and sometimes underleveraged, events in the medtech commercial calendar: the National Sales Meeting (NSM). Mark, President and Chief Marketing Officer at Intraworks, a B2B agency specializing in go-to-market strategy for medtech, brings decades of experience from both agency and client-side leadership roles to this insightful discussion. The episode is laser-focused on one mission: moving your National Sales Meeting from just another check-the-box event, to a key growth accelerator that inspires, aligns, and equips your sales force for real business momentum.Sara and Mark begin by reframing the National Sales Meeting as the single largest internal stage most companies have—a crucial opportunity for marketing to fuel not only sales-force enthusiasm, but also strategic clarity and business acceleration. They explore what true cross-functional alignment between marketing and sales should look like, and how to bridge the gaps when collaboration is lacking or legacy cultures have kept marketing at arm's length.Mark shares practical strategies for getting a “seat at the table” and building a theme and story arc that actually resonate with the organization's real-world challenges and strategic goals—not just another fun slogan or catchy soundtrack. The conversation hinges on the importance of genuine discovery, grounded storytelling, and making hard choices about focus and content to avoid overwhelming (and under-inspiring) your audience.The episode also explores the evolving cadence of sales meetings, asking if an annual event is always necessary—or if more event-based, purpose-driven approaches might be more impactful. Finally, Sara and Mark detail the importance of celebration, inspiration, and post-meeting follow-through, ensuring that alignment and energy last well beyond the closing keynote.Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it.Key Takeaways:National Sales Meetings Are the Biggest Internal Stage—Don't Just “Check the Box”: Too often, NSMs are rushed and treated as another deliverable. Mark emphasizes that these meetings are high-stakes, high-impact events where marketing should play a leading role alongside sales—using the moment to bring the year's strategic plan to life, inspire the team, and create shared direction across the commercial organization.True Sales–Marketing Alignment Starts Early and Runs Deep: Great alignment is built long before the meeting begins—it's relational, not transactional. Mark urges marketing leaders to reach out to sales leadership months in advance, co-own the agenda, and approach the event as collaborative leaders, not just content providers. This means proactively making the case to participate in or co-lead planning, especially in organizations where marketing hasn't historically had a seat at the table.Discovery and Theming: Ground the Meeting in Real-World Challenges: The most resonant meeting themes and story arcs emerge from structured “discovery”—deeply understanding the sales force's realities, obstacles, and customer dynamics. Mark warns against themes that sound good but lack relevance, and advises marketers to anchor the agenda in what truly matters to the team—whether it's competitive threats, market shifts, or upcoming launches.Focus Is Critical—Less Is More When It Comes to Agenda and Content: Information overload is the enemy of inspiration and alignment. Rather than covering every update or initiative, Sara and Mark advise marketing leaders to make tough choices, focusing on the few most critical levers...

The future is now and David Rozek's explaining how dealerships can adapt in practical and important ways.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Chitra Ebenezer, Chief Marketing Officer at Velcro Companies. Chitra shares how the Velcro Brand inspires creativity across a wide range of consumer and industrial use cases, and how she balances B2B and B2C marketing strategies to drive growth.She highlights the role of campaigns like “ORIGINAL THINKING™” and “EASY. DOES IT.” in shaping brand perception, and the importance of influencer programs and user-generated content to showcase versatility and build engagement. Chitra also reflects on how Velcro Companies maintains its position as the original hook-and-loop fastener in a competitive market.Key takeawaysEducating consumers on Velcro Brand's infinite use cases requires a balance of awareness, inspiration, and community-driven contentB2B and B2C marketing strategies can complement each other to strengthen brand relevance globallyInfluencer and creator partnerships are critical to inspiring new use cases and driving sales Hosted on Acast. See acast.com/privacy for more information.

What does it take to build a brand that earns loyalty across generations? Crayola is more than crayons—it's a creative ecosystem built on emotional insight, personalization, and purposeful storytelling. In this episode of The Modern Customer Podcast, Victoria Lozano, Crayola's Chief Marketing Officer, shares how her team designs meaningful experiences across every touchpoint.

In this bonus episode recorded live from the eduWeb Summit, Dustin sits down with Sean Fitzpatrick, CMO at Overit and former higher ed marketing leader, to unpack how AI is transforming the SEO landscape. From structured data to conversational content and zero-click search, Sean explains how institutions can stay visible and relevant in an AI-first web. The takeaway? It's not about fighting the change—it's about riding the wave with intention.Guest Name: Sean Fitzpatrick - Chief Marketing Officer at OveritGuest Social: LinkedInGuest Bio: Sean Fitzpatrick currently serves as the Chief Marketing Officer at Overit. He provides strategy and marketing program management for a range of clients at the agency. As an experienced marketing director and strategist, Sean's strengths are his creativity, drive and leadership. He thrives on finding clarity within complexity and meeting ambitious business goals. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

A CMO Confidential Interview with Peri Hansen, Korn Ferry Leader, CMO Practice, North America. Peri discusses why the CMO position is becoming the vanguard of innovation, the importance of an "agile learner" mindset, and why there's no substitute for great leadership. Key topics include: how nothing "returned to normal" after COVID; the importance of org design; and why CMO's should own the entire customer life cycle and help drive company strategy. Tune in to hear why references matter more than ever and the importance of building a personal brand.Why the CMO Is Now the Innovation Leader | Peri Hansen, Korn Ferry CMO PracticeIn this episode of CMO Confidential, Mike Linton sits down with Peri Hansen, leader of the CMO Practice at Korn Ferry North America, to explore how the role of Chief Marketing Officer has become the new vanguard of innovation, strategy, and customer-centric growth.From org design to leadership development, Peri breaks down the key traits of successful CMOs and why companies are no longer returning to pre-COVID norms. She shares why agile learning, personal brand-building, and owning the full customer lifecycle are now non-negotiables for modern marketing leaders.Topics Covered: • Why CMOs are being tapped to drive innovation and transformation • The post-COVID shift in org design and what it means for marketing • The importance of leadership, agility, and continuous learning • Why great references still matter in the hiring process • How CMOs can (and should) influence company-wide strategySubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters (Optimized for 29-minute Runtime)00:00 – Intro: The Evolving Role of the CMO01:00 – Meet Peri Hansen: Korn Ferry CMO Practice Leader02:12 – Why the CMO is Now the Vanguard of Innovation04:30 – Three New Mandates for CMOs: Tech, Strategy & Lifecycle06:50 – The CMO as a Change Agent and Team Builder08:30 – Tech CMOs Are Leading—Who's Catching Up?10:15 – Building Tech Credibility as a Marketing Leader12:10 – “Nothing Returned to Normal” After COVID13:30 – Post-COVID Turnover: What CEOs and Boards Want Now15:30 – What's Replacing the Traditional CMO Role?17:10 – Why Org Design Is a Top Priority in CMO Searches19:05 – How Companies Realize They Need Org Restructuring20:45 – The AI Era: Is There a Leadership Gap Forming?22:20 – What Agile Leadership Actually Looks Like24:00 – What Resumes Reveal: Pivot Points and Risk-Taking25:10 – Why References Matter More Than Ever27:00 – Final Advice: CMOs, Build Your Own Personal Brand28:40 – Wrap Up & Where to Find More CMO Confidential Content#CMOConfidential #PeriHansen @kornferryintl #ChiefMarketingOfficer #Leadership #OrgDesign #CustomerExperience #MarketingStrategy #PersonalBrand #ExecutiveSearch #CMOInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers.Today we're going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI. To help me discuss this topic, I'd like to welcome Brit Starr, CMO of CreatorIQ. About Brit Starr Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing influencer marketing for thousands of brands and agencies, including Nestlé, Sephora, and Unilever. With over 15 years of experience in marketing and consulting, Brit has played pivotal roles at some of the most iconic consumer brands, including Lyft, Guitar Center, Shiner Beer, Verve Coffee Roasters, and Trulia. Brit Starr on LinkedIn: https://www.linkedin.com/in/britmccorquodale/ Resources CreatorIQ: https://www.creatoriq.com https://www.creatoriq.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time optimization. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time optimization. Show Notes CHAPTERS: 00:15: History of Contextual Targeting02:18: Contextual vs. Cookie Targeting04:22: Expanding Audience Reach07:12: AI-Powered Content Analysis09:35: Right Person, Right Time11:42: Live Event Targeting Trends14:10: Marketing During UncertaintyCONNECT:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterAI-Powered Contextual Ad Targeting: The Evolution of Smarter AdvertisingIn today's privacy-conscious digital landscape, contextual advertising is experiencing a renaissance. Kerel Cooper, Chief Marketing Officer at GumGum, joins the podcast to explain how contextual targeting has evolved from basic URL-based approaches to sophisticated AI-powered systems that understand content at a deeper level. With over 20 years of digital media experience, Cooper provides valuable insights into how GumGum's contextual-first digital advertising platform helps brands deliver relevant messages without relying on personal data.The Evolution of Contextual AdvertisingContextual advertising has transformed dramatically since its early days. "Originally, contextual advertising was all about targeting based on the URL, maybe doing some targeting based on keywords," explains Cooper. "If you were at domain.com/autos, we were targeting you in the auto section and you became an auto intender." Today's contextual advertising is far more sophisticated, using AI to analyze entire pages of text, audio files, and videos frame-by-frame to understand content in its proper context and determine consumer mindset.Beyond Basic Domain TargetingModern contextual advertising goes beyond simply matching ads to domain categories. GumGum's technology can analyze the emotional state of users based on the content they're consuming and make intelligent assumptions about their interests. For example, a recent case study with Mars pet care products demonstrated how contextual targeting could expand reach beyond obvious pet-related content. By using GumGum's "Mindset Graph," Mars discovered that their target audiences (heavy dog food buyers, new puppy parents) also consumed content in categories like home and garden, food and drink, and travel – resulting in an 89% higher view-through rate compared to their standard targeting approaches.The AI Advantage in Contextual TargetingAI is at the heart of modern contextual advertising's effectiveness. GumGum's technology uses artificial intelligence to understand the entire content of articles, audio files, and videos, then determines the likely mindset of consumers engaging with that content. This allows for delivering not just the right brand message, but delivering it when consumers are in the optimal mindset to engage with it. As Cooper notes, "You can deliver ads anywhere, you can buy impressions anywhere, but that doesn't mean that they're meaningful."The Right Person, Right Place, Right TimeThe key to effective contextual advertising is understanding when consumers are in the right mindset to receive your message. While no targeting method is perfect, GumGum's technology optimizes throughout campaigns to improve performance. The system can even adapt to real-time events and emotional states – for example, delivering different messages to fans of wi ing versus losing sports teams during a championship game, with perhaps "champagne ads for the wi ers and whiskey ads for the losers."Why Marketers Are Embracing Contextual AdvertisingWith 72% of marketers now using contextual advertising, it's clear this approach is gaining momentum. This growth stems from several factors: increasing privacy regulations limiting cookie-based targeting, marketers seeking to build emotional co ections with consumers, and the improved effectiveness of AI-powered contextual solutions. Cooper advises that regardless of economic uncertainty, "the worst thing that you could do is kill off budgets, pull back from marketing." Instead, marketers should leverage tools like contextual advertising that can reach consumers more efficiently and effectively.ConclusionAs third-party cookies fade away and privacy concerns mount, contextual advertising offers marketers a powerful alternative that doesn't rely on personal data. The evolution from simple domain targeting to sophisticated AI-powered content analysis has transformed contextual advertising into a highly effective approach for reaching consumers in the right mindset. By understanding not just what content people are consuming but the context and emotional state in which they're consuming it, marketers can deliver more meaningful, relevant messages that resonate with their audience and drive better results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110b6/Follow Doner Partners Network on LinkedIn at: https://www.linkedin.com/company/doner-partners-network/Kheri & David answer these questions:How do you each define creativity today — especially in a world driven by data, retail media, and performance metrics?From your brand and agency perspectives, how can creativity and commerce actually work in harmony, not in conflict?What does a modern, high-functioning brand–agency relationship look like in 2025?What do you both wish more agencies/brands understood about each other when it comes to delivering real business outcomes?How do you align around both short-term wins and long-term brand equity?Retail media is reshaping the CPG marketing funnel — how is it influencing creative strategy? Are agencies ready for the retail media revolution? And are brands equipped to lead it creatively?What happens when the same campaign has to live on TikTok, an RMN banner, and a store display? How do you protect the idea across platforms?How does Primo balance bold brand-building with the need to drive measurable business results?How do you measure the impact of emotional resonance — and justify investment in brand storytelling in a ROAS-heavy world?What does  sustainability mean to you? How are guys practicing it out What's one emerging trend — in consumer behavior, media, or creative — that excites you most right now?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Dans cet épisode, Laurent Kretz reçoit Julien Jalouzet, Chief Marketing Officer du Paris Basketball, avec Kévin Couvet en co-hosting.Ils échangent sur la construction d'une marque forte, l'ajustement du pricing pour rester accessible, et les défis auxquels est confronté un club en pleine ascension sportive et financière.Julien retrace aussi son parcours au PSG et à l'AS Monaco, et partage les coulisses des opérations marketing des plus grands clubs de France.Les temps forts : 00:00:00 – Introduction00:07:00 – Parcours : PSG, AS Monaco, Paris Basketball00:14:00 – Marketing sportif : spécificités du basket vs. football00:21:00 – Remplir des salles, toucher le grand public00:28:00 – Expérience spectateur et pricing stratégique00:35:00 – Modèle économique sans droits TV ni transferts00:42:00 – Storytelling, documentaire et activation de marque00:49:00 – Management, équipe et perspectives du club00:56:00 – Conseils clés en marketing du sport01:03:00 – ConclusionEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode of The Speed of Culture, Matt Britton talks with Kristen Lauria, Chief Marketing Officer at Wheels Up, about redefining private aviation through accessibility, innovation, and customer-centric strategies. Kristen discusses the democratization of luxury travel, strategic partnerships with Delta, and the critical role of experiences in engaging today's discerning travelers.Follow Suzy on Twitter: @AskSuzyBizFollow Kristen Lauria on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This week on That Entrepreneur Show, prepare to unlock the secrets of building iconic brands and driving unparalleled growth! We're thrilled to host Sheila Butler, a powerhouse Chief Marketing Officer with over 25 years of experience at industry giants like Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. Now, as the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila brings her unparalleled expertise directly to visionary entrepreneurs.In this engaging episode, Sheila will share her unique perspective on brand transformation, revealing how she's helped major players pivot, grow, and resonate deeply with their audiences. We'll dive into the intricacies of marketing strategy, uncovering the frameworks and insights that truly move the needle in both B2C and B2B landscapes. Plus, get ready for a masterclass in loyalty program design and optimization, as Sheila unpacks how to turn customers into lifelong advocates.Beyond the corporate boardroom, Sheila will offer invaluable insights into her journey as an entrepreneur, particularly through the lens of fractional CMO services. If you're an entrepreneur looking to elevate your brand, build unbreakable customer loyalty, or gain strategic marketing leadership without the full-time commitment, this episode is your ultimate guide. Sheila's broad career background offers a rare blend of enterprise-level wisdom and agile entrepreneurial spirit – a truly unmissable conversation for anyone ready to transform their marketing game.Other areas discussed are: What to do after job elimination? How to create a customer connection High perceived value low perceived costSupport the showThank you for tuning in! Be sure to subscribe to stay current with our episodes. We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That's how the Rebel Alliance defeats the Galactic Empire, and it's how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.About our guest, Eric HerzogEric Herzog is the Chief Marketing Officer at Infinidat. Prior to joining Infinidat, Herzog was CMO and VP of Global Storage Channels at IBM Storage Solutions. His executive leadership experience also includes: CMO and Senior VP of Alliances for all-flash storage provider Violin Memory, and Senior Vice President of Product Management and Product Marketing for EMC's Enterprise & Mid-range Systems Division.What B2B Companies Can Learn From Star Wars:Business is a team sport. Great marketing doesn't happen in silos. Whether you're a startup or a global enterprise, success depends on alignment across every function. Eric says, “In marketing, having all kinds of people running around with different functions is wrong. They all need to work together in what I call a completely vertically integrated marketing.” Your message, your content, your sales strategy. it all has to move as one.Message discipline wins hearts and minds. When you can't outspend the competition, out-message them. A clear, consistent story can be your greatest weapon. “You need to win the hearts of the minds of your customers, and your prospects, and your channel, and your sales team,” Eric says. If your message isn't aligned, neither is your market.Think like a startup (no matter your size). Speed, focus, and adaptability aren't just startup traits; they're must-haves for any marketing team. Eric explains, “ The most successful big companies in overall functions, as well as in their marketing function, try to act like a startup.” Whether you're leading a lean team or navigating a Fortune 500 org, it's that startup mindset that helps you outmaneuver slower, more bureaucratic competitors.Quote“Business is a team sport, and a subteam of marketing as part of the business is a team sport too. If you don't work as a team, the empire will crush you. You need to be like the Rebel Alliance and all work together.”Time Stamps[0:55] Meet Eric Herzog, CMO at Infinidat[01:08] Why Star Wars?[01:54] Role of CMO at Infinidat[03:03] Origins of Star Wars[08:52] B2B Marketing Takeaways from Star Wars[30:04] Infinidat's Content Strategy[33:39] Final Thoughts and TakeawaysLinksConnect with Eric on LinkedInLearn more about InfinidatAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

With access to clean water remaining a pressing issue in our world, charity: water stands out as a beacon of innovation and change. Brady Josephson, VP of Marketing and Growth (and a semi-regular guest on The Rainmaker show), shares insights into how the organization is transforming the way it engages with the world, driven by a relentless mission to provide clean water to every person on the planet. In our conversation, Brady the power of curiosity, a trait that fuels his (and the entire team's) approach to innovation at charity: water. Working alongside the organization's founder Scott Harrison, who embodies […] Chapters (00:00:00) - Rainmaker Fundraising Podcast(00:01:01) - Meet Charity Water's Chief Marketing Officer(00:02:50) - Dave Raley on His 'Superpower'(00:03:43) - Charity Water Executive Director on Innovation(00:07:37) - What's the Balance Between Innovation and Change at Charity Water?(00:12:18) - The Nonprofit Organization's Attention Challenge(00:15:18) - Creating a Charity Experience Lab in Franklin(00:18:11) - The World Without Water Experience(00:24:08) - Small Nonprofits: The Next Step in Innovation(00:29:57) - How to get in touch with Charity Water(00:30:36) - The Biggest Mistakes Nonprofits Make(00:31:04) - A Request for the Rainmaker Podcast

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I'd like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to explore the timeless—and timely—question: What does it take to build a brand people truly love?Joining Jim are...Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnionNicole Parlapiano, Chief Marketing Officer of TubiMelissa Hobley, Chief Marketing Officer of TinderCarole Diarra, Global Vice President of Marketing for UGGTogether, they reflect on the power of going back to brand-building fundamentals, why “the fruit is in the roots,” and how kindness and care can be transformative forces in leadership. This is a conversation full of wisdom, laughter, and straight talk on how to lead brands, and teams, with heart. Whether you're a marketer, creative, or purpose-driven leader, you'll walk away inspired to double down on what really matters.---This week's episode is brought to you by Deloitte, StrawberryFrog and Transunion.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SaaStr 811: Marketing in the Age of AI with Wiz's CMO Raaz Herzberg Join us for an insightful discussion with Raaz Herzberg, the Chief Marketing Officer of Wiz, as she dives into her unconventional journey from engineering to leading Wiz's marketing strategy. In this episode, Raaz shares her unique perspectives on how a lack of traditional marketing background shaped her approach, focusing on building brand awareness and solving customer pain points. Learn about the innovative tactics she's employed to stand out in the cybersecurity market, the importance of hiring curious and driven individuals, and how AI is transforming the marketing landscape. Whether you're in marketing, sales, or a founder, Roz offers valuable advice on making impactful hires and driving exponential growth. ------------------ This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy. ------------------ Hey everybody, SaaStr Annual will be back in May of 2026.  The world's largest SaaS + AI gathering for executives. Just this May we hosted: 10,000 attendees with 68% VP-level and above, 36% CEOs and founders and a growing 25% were AI-first professionals. This is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.  But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait. Lock in your spot today. Use my code JASON100 for exclusive savings. Get your tickets at podcast.saastrannual.com or use code JASON100 at checkout.  SaaStr Annual 2026. We'll see you there

Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the thought. If you can't evolve at that pace, you're already behind. Today we're going to talk about what Verint's brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, and the thin line between keeping and losing a customer. To help me discuss this topic, I'd like to welcome Anna Convery, Chief Marketing Officer at Verint. About Anna Convery Anna Convery serves as Chief Marketing Officer of Verint. Anna joined Verint in March 2025 with more than 20 years of experience in enterprise technology marketing, product management, and sales. Anna has global responsibility for all Verint marketing functions, with a focus on market growth, industry positioning, and revenue generation. She is a recognized advocate for STEM education and professional development for women and girls. Resources Verint: https://www.verint.com https://www.verint.com This episode is brought to you by Verint, a leader in customer experience automation. The world's most iconic brands – including more than 80 of the Fortune 100 companies – rely on Verint AI technology for customer care. Learn more here: https://www.verint.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Get a copy of the Verint State of CX Report: https://www.verint.com/resources/the-state-of-customer-experience-2025/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company