Podcasts about chief marketing officers

Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the thought. If you can't evolve at that pace, you're already behind. Today we're going to talk about what Verint's brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, and the thin line between keeping and losing a customer. To help me discuss this topic, I'd like to welcome Anna Convery, Chief Marketing Officer at Verint. About Anna Convery Anna Convery serves as Chief Marketing Officer of Verint. Anna joined Verint in March 2025 with more than 20 years of experience in enterprise technology marketing, product management, and sales. Anna has global responsibility for all Verint marketing functions, with a focus on market growth, industry positioning, and revenue generation. She is a recognized advocate for STEM education and professional development for women and girls. Resources Verint: https://www.verint.com https://www.verint.com This episode is brought to you by Verint, a leader in customer experience automation. The world's most iconic brands – including more than 80 of the Fortune 100 companies – rely on Verint AI technology for customer care. Learn more here: https://www.verint.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Get a copy of the Verint State of CX Report: https://www.verint.com/resources/the-state-of-customer-experience-2025/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marketing isn't just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people behind it.That's the magic of Jim Henson, where artistry meets innovation, and characters become cultural icons. In this episode, we tap into that enduring creative power with the help of our special guest, Adam Kranitz, Chief Marketing Officer at Resilio.Together, we explore what B2B marketers can learn from narrative consistency, egoless collaboration, and why it's time to stop making “content” and start telling stories that actually matter.About our guest, Adam KranitzAdam leads the marketing organization at Resilio, responsible for demand marketing, brand, and corporate communications. He is an experienced technology marketing leader with expertise in building and leading global marketing teams and strategies that grow revenue, increase product adoption, and build mindshare with competitive differentiation.Adam has led vision, strategy, and execution for all facets of B2B technology marketing, aligned with sales teams, for publicly traded technology firms, including Avid (NASDAQ: AVID) and Paychex (NASDAQ: PAYX), and SaaS start-ups, including CloudCheckr (acquired by NetApp) and LucidLink.Adam's customer-centric marketing approach has recently produced industry leadership recognition for his companies with a G2 Leader Report for Cloud File Storage and category leader in Cloud Management Wave report by Forrester Research.What B2B Companies Can Learn From Jim Henson Idea Man:Entertainment first, selling second. Jim Henson's early commercials didn't start with a coffee can—they started with chaos, characters, and charm. Adam puts it plainly: “Do we wanna beat people over the head with the technical benefits of the product, or do we wanna entertain and educate our prospects?” The goal isn't to pitch—it's to engage. Use storytelling to earn attention before you explain the value.Narrative consistency pays off. Kermit hasn't changed. Neither should your core brand story. “If we haven't landed our message and are consistently delivering it over time, through multiple channels… what have you created?” Adam asks. Like the Muppets, your brand needs to adapt across formats but stay true to character. A consistent voice builds trust—and keeps you top of mind.Let your experts do the talking. Your audience doesn't want to hear from the brand. They want to hear from the people behind it. “Nobody wants to see an AI talking head avatar… You've got smart people in your organization, it's your job as marketers to coach them up.” For Resilio, spotlighting their CTO, CPO, and CEO on LinkedIn unlocked real results. Empower your experts. That's who your buyers want to meet.Quote*“The best part of my job is when I get to get on a platform like this and do a video interview with one of our customers… and then they kind of unprompted will talk about how much they love Resilio… That magic moment where it clicked for them—that is just magic.”Time Stamps[0:55] Meet Adam Kranitz, Chief Marketing Officer at Resilio[00:56] Why Jim Henson Idea Man?[04:01] The Role of CMO at Resilio[05:31] Origins of Jim Henson Idea Man Documentary[13:07] The Creative Genius of Jim Henson[25:14] B2B Marketing Takeaways from Jim Henson[38:37] The Power of Serialized Content[42:49] The Importance of Video in Modern Marketing[52:59] Final Thoughts and TakeawaysLinksConnect with Adam on LinkedInLearn more about ResilioAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success.00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis00:16 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:20 Peter's Bio01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency17:27 - 18:57 Welcome to the show, Peter!18:58 - 20:52 What is a Fractional CMO?20:53 - 23:38 Transitioning Clients & Team Development23:39 - 26:15 Case Study: Wildlife Resort Marketing26:16 - 29:37 Husband-Wife Team Dynamics29:38 - 33:56 Podcasting & Personal Branding in Healthcare33:57 - 34:33 Poderific, baby! Whether you're looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:34 - 37:34 Repurposing PR & Community Engagement37:35 - 39:54 Book Writing & Intern Development39:55 - 42:58 Advice for Marketing Students & New Grads42:59 - 45:09 Ideal Clients & Expanding Services45:10 - 46:32 Documentary Projects & Storytelling46:33 - 47:30 Reach out to Peter47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey!48:44 - 49:31 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing Hosted on Acast. See acast.com/privacy for more information.

“This is a long standing discussion within the networking and security industry: is there a perimeter? I think the reality is the perimeter still exists because it's a data and logical perimeter, but it doesn't exist anymore as a physical perimeter.” - Ken Rutsky, Chief Marketing Officer at Aryaka As the world becomes increasingly digital, ensuring network connectivity and security become parallel objectives that all companies must prioritize. Add in trying to do it as efficiently as possible, and the challenge only grows.  Ken Rutsky is the Chief Marketing Officer at Aryaka. They recently released their first Network Security Trends in Transportation and Logistics report, part of a series of research efforts looking at network security trends for different industries.  In this episode of the Art of Supply podcast, Ken joins Kelly Barner to discuss: The unique combination of physical and digital security needs that transportation and logistics companies have to satisfy  How the cost, complexity, and relative risk associated with network security are being addressed Balancing systems integration and also network perimeters to ensure connectivity on the move without taking on undue risk Links: Ken Rutsky on LinkedIn 2025 State of Network Security in Transportation & Logistics Kelly Barner on LinkedIn Art of Supply LinkedIn newsletter  Art of Supply on AOP Subscribe to This Week in Procurement

Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft, the 13-year-old, San Francisco-based company whose purpose is to improve people's lives with the world's best transportation. Lyft does business in the US and Canada, and has about $6 billion in revenueBrian has been at Lyft for about 15 months. Before that, he has worked at three of the world's most valuable companies: Google, Meta and Apple. He has also worked at Levi Straus, Eventbrite, and AirBnB. Brian had no idea growing up in Flint, Michigan that his life would unfold this way. Recorded in person at the Cannes Lions Festival of Creativity, tune in for a heart-to-heart conversation with Jim and Brian!---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Nir Brenmiller, Chief Operating Officer, Co-Founder and Director at Brenmiller Energy (NASDAQ ticker BNRG), joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainable Investing Analyst at Water Tower Research to discuss: 1) the company's innovative heat storage technology that bridges the intermittency of renewable energy generation and provides clean energy in the form of steam to industrial and other customers; 2) the multi-trillion dollar market opportunity for decarbonization of heat and electrification of heat; 3) what makes the technology competitive and lower cost when compared to traditional boilers and natural gas; 4) the company's “heat as a service” business model targeting leading corporations looking to decarbonize; and 5) the first flagship operations starting by the end of this year plus a $500 million pipeline.

To celebrate our 200th episode of The Speed of Culture, Tim Ellis, Chief Marketing Officer of the NFL, joins Matt Britton to share how the league continues to lead with purpose, power, and cultural relevance. From creator-led content to global fandom and deeper player storytelling, this episode dives into how the NFL stays iconic—and ahead.Follow Suzy on Twitter: @AskSuzyBizFollow Tim Ellis on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This episode features an interview with Suzanne Behrens, CMO at Granicus, a software company that helps better engage governments and the people they serve.Suzanne discusses how Granicus is transforming engagement through AI-driven marketing, investing in digital channels over booths, and ensuring tight sales alignment. Key Takeaways:While procurement processes differ, public sector buyers still seek personalized, digital-first experiences. Meeting them with the right message at the right time is just as critical as in traditional B2B marketing.New tools allow a new level of precision, and marketers needs to stop with mass marketing effort and focus on higher prospects.While events are crucial for many CMOs we speak to, they can also be high cost and it may make more sense to overinvest in digital channels to meet customers where they are.Quote: “  We've got a tech stack with some tools that are AI-enabled, that we've adopted and hosted, that have really helped us more effectively understand buyer's behavior and intent to help us target opportunities more effectively, versus in the past, it used to be mass marketing. You'd sort of throw it out there and hope someone will, you know, call you. It's really now about looking at their behavior and intent to help us target more effectively and personalize the experience and customize from a super ABM perspective of reaching prospects and customers. So, leveraging different tools to help us do that. We're reaching them when they're ready. They're much higher prospect than just sort of casting a wide net.”Episode Timestamps: *(02:36) The Trust Tree: Selling globally to many personas *(05:04) The Playbook: Overinvesting in digital and web*(21:37) The Dust Up: Meeting in the middle*(22:47) Quick Hits: Suzanne's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Suzanne on LinkedInLearn more about GranicusLearn more about Caspian Studios

Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up? In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams. From AI-first content tools to the rise of AI agents that are redefining brand tone and content reviews, we cover what marketing leaders need to know now. We'll also break down the key differences between Generative AI and Deterministic AI, and what each means for compliance workflows, while offering practical insights on how teams are future-proofing their operations and budgets in an AI-first world. Join Wyatt Bales, CCO at Bluprintx; Eric Reichel, SVP of Customer Success at IntelligenceBank; and William Tyree, Chief Marketing Officer at IntelligenceBank, for a forward-looking conversation that every marketing, brand, and compliance leader should hear.

Matt “Kix” Kixmoeller, Chief Marketing Officer of Glean, shares how Glean partners with AWS to deploy secure, scalable AI solutions that help companies move from basic productivity tools to transformative business intelligence.Topics Include:Introduction to GleanGlean targets Global 2000 companies for AI transformationEnterprise AI needs company context: data, people, processesBottom-up approach: deploy to all employees firstFocus on business results, not just productivity gainsGlean Assistant provides daily AI tool for employeesGlean Agents platform enables natural language agent buildingOpen APIs export context to enterprise systemsStarted as enterprise search, evolved to knowledge graphsKnowledge graphs map content, people, projects, and processesIndividual knowledge graphs created for each personGlean WorkAI platform includes search, protect, agentsGlean Protect ensures data security and AI governancePlatform integrates with existing enterprise tools nativelyMCP enables connection to various AI systemsStrong growth: $100M ARR, $700M+ funding raisedAWS partnership provides models, security, and deploymentParticipants:Matt “Kix” Kixmoeller – Chief Marketing Officer, GleanFurther Links:Website: https://www.glean.com/Glean on AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

In today's crowded, AI-fueled landscape, it's not enough to just have messaging — it has to stand out. In this episode, I'm joined by Jason from Customer.io to unpack what makes great mobile messaging work: from building frameworks rooted in value and differentiation, to using first-party data to deliver the right message at the right moment. We'll talk strategy, execution, and the tools that help brands stay personal, timely, and unmistakably themselves — even at scale. Today's topics include: Jason Lyman''s bio What is Customer.io How brands can can use AI but stay authentic  The role of first-party data in making messaging more timely and relevant Timing and channels for effective mobile messaging Common mistaken made at personalizing messaging at scale Balancing automation with authenticity Links and Resources: Jason Lyman on LinkedIn Customer.io website Business Of Apps - connecting the app industry Quotes from Jason Lyman "Yeah, this is an interesting paradox that we've kind of created for ourselves. We have all these incredible tools like AI recommendations, powerful automation, sophisticated targeting, but everybody's using that playbook. And I think the result is customers are getting bombarded with messages that sounds very, very similar. so standing out needs to be less about being louder or frequent, and it needs to be focused around being more authentic." "So,  first party data is absolutely the future, especially with privacy regulations that are tidying up across the globe. So here's what I see happening. think gold marketers are sitting on these gold mines of customer data, but they're not using it effectively. know, a lot of people are, are thinking about segmentation in a very traditional way." Host Business Of Apps - connecting the app industry since 2012

"What was lost sill soon be found.""You will soon be recognized for your unique talents.""The day is near when you share your talent with the world.""Luck will follow you in the coming year."- A series of fortune cookies from P.F. Chang'sOur guests today are the Head of Engagement and Outreach at American Business Media, Andrew Berman, and the Chief Marketing Officer of Paramount Residential Mortgage Group, Paul Lucido, and we've got them back for yet another conversation surrounding our very own Jay Doran's work, Thirty Days of Thought.  Today's conversation is revolving around the concept of "accepting different socks" which is another way of saying accepting our unique qualities as a unit.  Using this metaphor as the basis of the discussion, Andrew, Paul, and Jay dive into what can prevent us from accepting ourselves and our qualities in both the physical and mental sense, what can drive a person to accepting themselves more openly, and how acceptance or a lack thereof can affect one in business.  As always, we're getting into some heady things and having a good time doing it with our co-hosts Andrew Berman and Paul Lucido.

Ally and I continue our POSSIBLE 2025 conference series by sitting down with Jessica Serrano, Chief Marketing Officer of Dig Inn. Jessica shares the unique challenges that come with localized marketing, strategies for building a strong loyalty program and tips for aspiring CMOs. Dig Inn is a fast casual, scratch food restaurant concept with locations from New York, NY to Washington D.C. Key Takeaways:// Use social media channels to tell behind-the-curtain stories and share unique experiences alongside your brand.// Local marketing requires research of the target community – observe the community through intensive good neighbor tactics. The community will dictate how the brand will show up and where.// Brand loyalty programs should deepen the relationship you have with your consumers, not just providing periodic discounts. Take your loyalty programming from transactional to relationship-driven.// Once you deepen the relationship with the consumer, you can provide other ways to reward them for their loyalty like early access programming, surprise and delight moments and more. // New ideas and innovation can come from listening directly to your consumers' wants and needs. Connect with Jessica: LinkedInFollow along with Dig Inn: Website / InstagramConnect with Ally: LinkedIn / Instagram____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Yes, the Super Bowl ad. How exciting. The experiential activation with the major influencer. The new branding campaign roll out. So wonderful.But don't stop there.You could have the most compelling and creative ad campaign, but if you don't optimize for every customer touch point, you are undercutting the expectation you have built for the customer with the reality your brand is actually delivering.So I love this lesson from a recent podcast guest application – “Marketing is the chief customer advocate.”To hear that lesson, along with many more lesson-filled stories, I talked to Scott Neuman, Corporate Vice President of Marketing, Calix [https://www.calix.com/].Calix is a publicly traded company on the New York Stock Exchange. In 2024, it reported $831 million in net sales.Neuman leads the corporate marketing strategy team at Calix, including branding, communications, content development, digital and event strategy, and field enablement. Collectively the Calix marketing team is approximately 100 professionals with a primary focus on the North American markets of broadband service providers.Lessons from the things he madeMarketing is the chief customer advocateAlways think B2B2CActivate your social armyGreat marketers are great storytellersThere's more science than art to great storytellingEffective leaders challenge rather than direct“Every day, let 's try to suck less”Discussed in this episodeJoin us Tuesday, July 8th at 2 pm EDT for AI Masterclass: Build a powerful lead gen campaign in just 90 minutes [https://join.meclabsai.com/mec-050-july-8]The Difference Between Marketing and Advertising (and Why It Matters) [https://marketingexperiments.com/digital-advertising/the-difference-between-marketing-and-advertising-and-why-it-matters]Marketing Chart: Biggest challenges to growing membership [https://marketingsherpa.com/article/chart/challenges-to-growing-membership]B2B External Communications: How IBM conveys the value of complex products, spotlights innovative employees and entrusts employees with social media [https://sherpablog.marketingsherpa.com/b2b-marketing/ibm-b2b-external-communications/]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO for seven of those years. AmEx's stock was about $4 when Elizabeth joined, and it is about $300 currently. More trivia–American Express was founded in 1850–one of the oldest brands in the world. Elizabeth graduated from Princeton, and earned her MBA from the Stern school at NYU. Recorded in person at the Deloitte Apartment at the Cannes Festival of Creativity, join the two for Jim's conversation with the CMO of a 175-year-old brand that is certainly not behaving that way.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most. Today we discussed: 00:00 Opening 00:09 Introducing Andy Crestonida 01:03 What is AI's Impact on Marketers in 2025 03:26 Making More Time for Relationships 04:59 The State of AI in UX 08:29 AI's Impact on Content Creation 10:09 Is Keyword Ranking Important in 2025? 11:14 There's More to Content Than Search 14:00 Important Metrics for Insightful Data 15:54 How AI Can Help with Analyzing Metrics 17:36 Tuning out Noise 18:46 How AI Can Help with Leads Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Marketing Playbook. Hear how to use AI to become more efficient, how to avoid being complacent, how to fight for what you want, how to deal with tough clients, and the taboo business Ben worked in in high school. Connect with Ben at EventTicketsCenter.com and on LinkedIn

In the final episode of a three-part series, President David Garcia and Margaret Hartmann, Sr. VP and Chief Marketing Officer with BHHC, discuss the WCIRB's proposed 11.2% workers' compensation rate increase in California. They explore how this may impact employers, and actionable steps businesses can take to mitigate rising premiums.Show Notes: Berkshire Hathaway Homestate Companies, ⁠Subscribe to Rancho Mesa's Newsletter⁠Host: David GarciaGuest: ⁠⁠Margaret Hartmann⁠Producer/Editor: ⁠Jadyn BrandtMusic: "Home" by JHS Pedals, “Breaking News Intro” by nem0production© Copyright 2025. Rancho Mesa Insurance Services, Inc. All rights reserved.

Gina Bolger, Chief Marketing Officer and fourth-generation family member of Home Run Inn Pizza, joins Lisa Dent to talk about the new Chi-Town Pizza that can be found Tuesday, July 1 through Sunday, July 6 at the Wrigley Field during Cubs games.

Scott Coburn, Chief Marketing Officer, Patriot Mobile. Go to www.PatriotMobile.com/GRUBER or call 972-PATRIOT. • How does Patriot Mobile defend our God-given rights and freedoms? • Why is it important to Patriot Mobile to boldly declare that they are a Christian company? • Why is it important for American's to ‘vote with their dollars' and support companies that align with their own values and beliefs?

In this episode, Duane Mancini welcomes Brian Morley, CMO of Native Orthopaedics, and returning guest Tino Chow, CEO and Founder at Giant Shoulders, to discuss the critical aspects of building and growing a medtech brand. The conversation explores Brian's journey into Native Orthopaedics, the importance of a clear, operationalized vision for startups, and how to effectively balance creative ideation with execution. They delve into practical strategies for achieving brand alignment, identifying when a rebrand is necessary, and leveraging the digital age for reach. The episode also introduces the valuable concept of visionary and integrator roles, highlighting how a strong brand can serve as an integrator to connect a company's vision with its team and partners.Brian Morley LinkedInNative Orthopaedics WebsiteTino Chow LinkedInGiant Shoulders WebsiteDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedIn

Matt Hirsch is a writer and has been writing about the solar industry before there was a modern solar industry in California. Sean and Matt shoot the breeze and find out they crossed paths a few different times in the industry, when Matt was writing about the birth of solar CCAs in California in the 1990s and writing about Sean's friend Paul Fenn, who got Sean into solar. Matt and Sean were both affiliated with Photon Magazine and now they are both hanging out in Berkeley and hanging out at NorCal Solar events.   Matt Hirsch is the Chief Marketing Officer of TerraCurrent   Topics covered: Terra Current www.terracurrent.com Photon Magazine www.photon.info Grounding and electrical current flow Single Wire Earth Return Sean White's creative songs to promote NABCEP certification NorCal Solar = Northern California Solae www.norcalsolar.org CALSSA  = California Solar and Storage Association www.calssa.org ASES = American Solar Energy Society www.ases.org Solar Coaster Challenges in solar policy and public perception Bundesnetzagentur Net metering Starlink FIT = Feed in Tariff Grid defection Paul Fenn CCA = Community Choice Aggregation Ava Community Energy www.avaenergy.org Sean's Journey in the Solar Industry Life and Politics in Berkeley, California SEIA = Solar Energy Industry Association www.seia.org IREC = Interstate Renewable Energy Counsil www.irecusa.org SEAC = Sustainable Energy Action Committee www.sustainableenergyaction.org Planet Plan Sets www.planetplansets.com Solar Roots Party [Register now]   Reach out to Matt Hirsch on: LinkedIn: www.linkedin.com/in/matthewbhirsch Terra Current Website: www.terracurrent.com   Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean's classes at www.heatspring.com/sean

"How did I get into engineering? Somebody saw something."Chief Marketing Officer of Paramount Residential Mortgage Group Paul Lucido and we've got him back on the show for yet another discussion on our very own Jay Doran's work, Thirty Days of Thought.  Today's conversation is focusing on the section of the book called "Relationships" and Paul and Jay are diving in head first.  The majority of the discussion is centering around hero worship, modeling yourself after the people you admire, and making sure that you stay true to who you are while adding elements from the people who inspire you.  We hope you enjoy this episode of The Culture Matters Podcast.

Chris Craig talks about all the factors running through the minds of customers when they pull in to the service drive. So when a well-meaning Service Advisor asks *this* one thing...it can unravel everything.Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Some performances fade. Others stay with you for decades.Buena Vista Social Club is one of them. It isn't just a musical—it's a masterclass in resonance, memory, and experience.In this episode, we're pulling B2B marketing lessons from that spirit of storytelling with the help of Dan Lowden, Chief Marketing Officer at Blackbird.AI.Together, we explore why content should come first, how honesty builds brand resilience, and what it takes to create live experiences your audience will talk about for years.About our guest, Dan LowdenDan is the CMO at Blackbird.AI and leads the company's strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.What B2B Companies Can Learn From Buena Vista Social Club:Content is the foundation—not an afterthought. Even in cybersecurity, content is king. Dan says, “My first hire was a content person. You can have the best ABM strategy or tools, but if you don't have really valuable content, you're not going to get anywhere.” His advice? Lead with education, not asks. Thoughtful reports, relevant use cases, and engaging narratives will earn your audience's attention—and their trust.Honesty builds brand resilience. When it comes to trust, marketing can't cut corners. Especially in high-stakes industries like cybersecurity. Dan says, “There's been a lot of overstatement of things by marketers and salespeople. That's when marketing takes a ding.” Instead, he urges CMOs to stay grounded: deliver real value, communicate with clarity, and show your audience you're in it for the long haul.Live experiences create a lasting impact. If you want your brand to be unforgettable, you need to create moments that move people. “People still come up to us today and say that band and that experience 10-plus years ago—they remember. There's not been anything like that,” Dan says, reflecting on a live concert his team produced. Whether it's a concert, a rooftop dinner, or a one-of-a-kind conference, remarkable experiences turn into word-of-mouth—and brand love that lingers.Quotes*“To me, in marketing—B2B or B2C—it's about creating a relationship, trust, even friendship, a community with your audience.”*"If you treat your customers well, if you serve them well, if you're honest with them… then you have a chance of being very successful as a company.”*“Music is really, really important, really powerful… as a marketer, especially in cybersecurity where there's 5,000 cybersecurity companies, you have to do something different. You have to stand out.”Time Stamps[00:55] Meet Dan Lowden, CMO at Blackbird.AI[03:42] The Magic of Live Theater[06:21] The Role of a CMO in Cybersecurity[10:23] Understanding Narrative Attacks[14:29] The Evolution of Narrative Intelligence[22:36] The Story Behind Buena Vista Social Club[28:31] The Power of Live Music in Marketing[30:33] Creating Remarkable Experiences[39:21] The Importance of Content in Marketing[45:05] Final Thoughts and TakeawaysLinksConnect with Dan on LinkedInLearn more about Blackbird.AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

We're continuing our catch-up with old friends in advance of this year's Sight Village Central event, in Birmingham. Stuart is having a long overdue chat with Jenny axler from Selvas. Jenny and the team have had an incredibly busy year and have lots of news about some current and soon-to-be released features for the BrailleSense 6, including a new web browser, offering modern Chrome functionality for shopping, embedded media, and form filling, while preserving the familiar Braille Sense interface and streamlining keystrokes for easier use. There's a significant update coming to the word processor, offering improved reliability and advanced formatting like bullets, numbering, tables, and footnotes, making it a true productivity tool that integrates well with Word. Selvas have also developed a new Braille Practice application designed to help users practice Braille at various learning stages, providing feedback and supporting phased Braille learning . Jenny also highlights new features such as shortcuts for global hotkeys for Android apps to improve efficiency, a video search application for easier YouTube navigation, and a new podcast AI search powered by ChatGPT. Stuart also sits down with our good friend Vanessa Vigar, Chief Marketing Officer with Envision. Vanessa tells us about Ally, Envision's powerful AI app that recently rolled out publicly. Ally is unique in leveraging multiple language models, ensuring it selects the best AI for tasks from visual descriptions to document reading. A key feature is the customization of Ally's personality and communication style, allowing users to input preferences for a highly personalized assistant experience. Vanessa explains how Ally now provides improved print reading with OCR, offering detailed audio feedback during the scanning process before reading the document, and enabling users to ask for summaries, translations, or specific information.

New service advisors have so much to learn. What's the most important skill to have right away?!Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they've forged have become one of most transformative forces in marketing. It's reshaping how brands connect with people, how content is made and consumed, and how influence is earned. Joining Jim are three guests who know this world very well: Brandon B, Creator and Founder of StudioBKim Larson, the Global Head of YouTube CreatorsKenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte DigitalWe're going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Crises aren't just setbacks — they're strategic moments to elevate customer experience. In this episode, Jeff Titterton, Chief Marketing Officer of Stripe, breaks down why investing in customers during uncertain times is the most resilient path to long-term growth. Drawing from his time as COO at Zendesk and insights from scaling through economic downturns, Jeff highlights how modern businesses can align product, service and marketing to unlock customer loyalty and profitability.Specifically, Jeff covers:(02:12) Aligning CS and CX with product and business strategy accelerates growth during tough times.(03:22) Customer service drives CX and reveals where the business falls short.(05:44) A crisis is the time to invest in customers and enhance service and product.(10:19) Many still see CX as a cost, not a growth driver focused on real outcomes.(12:06) Customers expect to reach you anytime, anywhere, on any channel.(15:58) Technology brings actions into the service layer, enabling fast, personalized solutions.(17:27) Aggregating CX data helps fix root issues before customers even notice them.(21:07) Show compassion to customers and colleagues in challenging times.Resources Mentioned:Jeff Tittertonhttps://www.linkedin.com/in/jefftitterton/Stripe | LinkedInhttps://www.linkedin.com/company/stripe/Stripe | Websitehttps://stripe.comZendesk CX Trends Reporthttps://cxtrends.zendesk.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#CustomerExperience #CXStrategy #DigitalTransformation #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

In this episode of The Difference a Dad Makes, hosts J. Fotsch and Brian Mattson sit down with Crystal and Tobi Roberts to discuss how parents can teach kids about money from a young age. The Roberts, parents of a blended family with three children, share practical ways they've used to teach financial responsibility—from chore charts and envelope budgeting to teen credit cards and monthly family budget meetings.  The conversation highlights the importance of starting early, setting consistent expectations, and using real-life experiences to teach financial principles. Crystal, a CPA and Tobi, a Chief Marketing Officer, guide listeners through their family's journey with budgeting apps, CDs and planning for emergencies as well as future college costs. The episode delivers a clear message: financial literacy isn't about wealth—it's about wisdom, consistency and communication. Episode Highlights [03:03] “I think it starts a little before that with not being afraid of having financial conversations with them.” [06:39] “They had three envelopes. They had a fun envelope, a church envelope and a savings envelope.” [08:19] “They ended up paying for their entire flight to and from Florida for a vacation that they wanted to take.” [10:31] “We told every single person in that line… the kids bought their own tickets and they did chores and saved up their money.” [30:58] “We go through that as a family every single month… here's how that's going to impact the future.” Resources

What happens when you stop looking outside for talent and start unlocking the full potential of the people already on your team? That is exactly what host David Green and his guests explore in this episode of the Digital HR Leaders Podcast. Joining David are Patricia Frost, Chief People and Places Officer at Seagate Technology, and Ruslan Tovbulatov, Chief Marketing Officer at Gloat, the platform partner behind Seagate's internal talent marketplace, TalentLink. And together, they share how Seagate reimagined its approach to workforce planning by pausing external hiring and focusing on the talent already in-house. In this conversation, expect to hear how Seagate: Shifted from external recruitment to unlocking internal potential Created transparency and trust to support employee-driven growth Integrated AI to enhance - not replace - the human workforce Rebranded their platform to reflect a purpose-led, people-first strategy Helped employees navigate the emotional side of change and adoption This episode, sponsored by Gloat, is a practical, inspiring look at how to future-proof your workforce by starting with the people who are already part of it. Gloat is the world's first work and workforce operating system for the AI era, helping leading companies like Seagate turn AI potential into real productivity by empowering people to work smarter, faster, and with purpose. Visit gloat.com to learn more. Hosted on Acast. See acast.com/privacy for more information.

Some stories don't need to be loud to leave a mark. Ordinary People is one of those films—a quiet, deeply human story that lingers long after the credits roll. It's not flashy, but it's unforgettable.In this episode, we're pulling marketing lessons from Robert Redford's directorial debut with the help of our special guest Ruth Zive, CMO of Voices.Together, they explore what B2B marketers can learn from telling emotionally resonant stories, leading with creative conviction, and knowing when to step out of the spotlight to let the work speak for itself.About our guest, Ruth ZiveRuth Zive is the Chief Marketing Officer at Voices. Ruth is a skilled and metrics-driven marketing strategist who believes in evidence-based revenue growth through the coordination and alignment of marketing and sales processes. She has worked for two decades serving B2B clients in the technology, financial services, and nonprofit industries.What B2B Companies Can Learn From Ordinary People:Conviction is part of the job. Strong marketing doesn't come from consensus—it comes from clarity. Ruth says, “Marketing can sometimes devolve into a bit of a crowdsourced exercise. Everybody wants to edit your content or weigh in on the messaging… but we are the experts in marketing and we should make decisions accordingly.” Have conviction in your vision—and own the creative calls that matter.Tell the story of your customer's pain, not just the product. Emotional resonance starts with understanding your buyer's struggle. Ruth says, “The most resonant stories as a B2B marketer are the ones that start with the pain of the person that you're trying to touch. Ultimately, what you're doing is showcasing how you're going to get the prospect to the other side of that pain.” Lead with empathy, not just features.Stretch your team—and your story. Growth comes from pushing beyond the expected. Ruth says, “You never want your marketing to be a rinse and repeat proposition. You always want it to be a little bit provocative and unexpected.” Like casting Mary Tyler Moore in a dramatic role, bold choices unlock surprising results—creatively and commercially.Quotes*“Know your superpower. I talk about this a lot with my marketing colleagues. Robert Redford was the George Clooney of the day. He had very successful movies, he was a fantastic actor, but he was also a heartthrob. And that might have been a distraction in this story. I think that Robert Redford probably had some good self-awareness in that regard, and some of it might have been that he wanted to test his other skills and stretch into new domains for sure, but it might have been a distraction for him to have been the guy on the screen.”*“You don't need the biggest budget to have the biggest impact. [Robert Redford]  didn't have to hire the biggest star, and yet, look at how the movie performed.”*“I think at the end of the day, the folks behind the brand, even in B2B marketing, creating the assets, writing the story, they are humans, and the folks that we are selling to are ultimately humans. And it is our job as the B2B marketers to make those people on the other side of the transaction feel something. That's what we are trying to do is get them to feel something. And there are a lot of different ways we can do that, but I believe wholeheartedly that it starts with the story. The story speaks to their pain. The story showcases how we are going to make that pain go away. It's a simple formula. But I think that if you lead with features and functions, then you've lost the plot.”Time Stamps[00:55] Meet Voices CMO Ruth Zive[01:30] About 'Ordinary People' the Movie[04:26] What We Learn From Robert Redford's Directorial Debut[08:21] Analyzing Characters and Themes[13:50] Marketing Lessons from the Movie[25:18] Casting Choices and Their Impact[26:51] Marketing Lessons from Unconventional Casting[29:15] Donald Sutherland's Unique Perspective[32:08] Authenticity in Marketing and Storytelling[38:43] The Future of Voice in Branding[44:30] Content Strategy and Vision Videos[47:40] Final Thoughts and TakeawaysLinksConnect with Ruth on LinkedInLearn more about VoicesAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In the second episode of a three-part series, President David Garcia continues his discussion with Margaret Hartmann, Sr. VP and Chief Marketing Officer with BHHC, and explains what factors contributing to the WCIRB's recent 11.2% recommended rate increase and what employers can do to try and mitigate this rate increases.Show Notes: Berkshire Hathaway Homestate Companies, ⁠Subscribe to Rancho Mesa's Newsletter⁠Host: David GarciaGuest: ⁠⁠Margaret Hartmann⁠Producer/Editor: ⁠Jadyn BrandtMusic: "Home" by JHS Pedals, “Breaking News Intro” by nem0production© Copyright 2025. Rancho Mesa Insurance Services, Inc. All rights reserved.

In this episode of the People First Podcast, we explore the LEADS program, an innovative World Bank initiative reshaping project design and implementation. Listen to insights from Arianna Legovini, Director for Development Impact at the World Bank, William Brent, Chief Marketing Officer at Husk Power Systems, and specialists who share their experiences and collaborative efforts in sectors like energy, health, and education.Through these conversations, learn how LEADS is promoting learning across different sectors, using global evidence, and improving impact evaluation to achieve meaningful development results in Western and Central Africa.The People First podcast is available online, on Spotify, and on Apple Podcast. For more updates, follow us by subscribing, and don't forget to rate and comment on this episode.Sequences 00:00 Introduction02:13 Deep dive into the LEADS workshop in Togo with Arianna Legovini, Director for Development Impact at the World Bank03:32 Energy sector insights with William Brent from Husk Power Systems06:26 Importance of evidence, data, and cross-sector collaboration 09:21 Future directions and enhancing impact with AI tools11:19 ConclusionAbout People First PodcastPeople First Podcast provides a human angle to concrete development topics as they affect people in Western and Central Africa. It also features World Bank project and initiatives. Join us for a sustainable and inclusive development!About World Bank GroupThe World Bank Group is one of the world's largest sources of funding and knowledge for low-income countries. Its five institutions share a commitment to reducing poverty, increasing shared prosperity, and promoting sustainable development.

This is a special episode featuring highlights from the inaugural Ottawa Innovation Week, with seven insightful interviews from some of the most inspiring leaders in technology and innovation, many of whom were speakers and organizers during the week's events. Ottawa Innovation Week is a celebration of bold ideas, creative minds, and the changemakers driving the future of technology, business, arts, entertainment, and social impact—right here in Canada's capital. The initiative was led by Sonya Shorey, President and CEO of Invest Ottawa, in collaboration with the Ottawa Board of Trade, Ottawa Tourism, and numerous partner organizations. My interview with Sonya can be found in Episode 118 of The Art & Science of Learning podcast. Designed to showcase the strength, diversity, and growing momentum of Ottawa's innovation ecosystem, this first-of-its-kind event brought together leading voices from across technology, entrepreneurship, investment, and research. Throughout the week, I had the privilege of speaking with seven influential figures who are shaping the future of innovation both locally and globally. From startup founders and global corporate leaders to investors and ecosystem architects, each guest shares unique insights into their field, along with personal reflections on growth, leadership, and opportunity. Featured interviews (with timestamps) include: • Veronica Farmer (11:50) – Chief Marketing Officer at Wesley Clover International and a widely respected community builder in Ottawa's business and tech landscape • Dr. Lindy Ledohowski (37:20) – Vice President at RBCx, supporting leading tech companies with insights drawn from her background as both founder and academic • Julia Elvidge (46:20)– Co-founder of SheBoot, a trailblazer in intellectual property strategy and a champion of women's entrepreneurship in tech • Nick Quain (59:10) – Vice President of Venture & Entrepreneurship at Invest Ottawa and a driving force behind the city's startup ecosystem • Erin Kelly (1:07:20) – Co-founder and CEO of askpolly.ai, an AI-powered platform transforming predictive analysis in public affairs and beyond • Jonathan Lowenhar (1:14:50) – Founder & Managing Partner at Enjoy The Work, a global advisory firm helping startup founders become exceptional CEOs • Andrew Holmes (1:23:20) – Founder of Sleep Efficiency Inc., and a national expert in the science and impact of sleep health From venture capital and AI innovation to women-led tech startups and the future of sleep science, this episode presents a compelling cross-section of ideas and expertise. Whether you're a founder, investor, policymaker, or simply curious about Ottawa's role in shaping the innovation economy, there's something here for you. ---- Links and Guest Biographies: Ottawa Innovation Week: https://www.investottawa.ca/innovation-week/ Invest Ottawa: https://www.investottawa.ca Interview with Sonya Shorey about Ottawa Innovation Week: https://www.theartandscienceoflearning.com/e101-jan-present/e118-launching-ottawa-innovation-week-sonya-shorey Veronica Farmer Veronica Farmer is Chief Marketing Officer at Wesley Clover International where she oversees all aspects of its promotion and management, collaborating closely with portfolio companies and affiliates such as L-SPARK, Alacrity Global, and WCS Global. Recognized as one of Ottawa's foremost community builders, Veronica holds leadership and board roles in numerous business and non-profit organizations. As the Founder and former CEO of TrueCourse Communications, a full-service marketing and communications agency, Veronica guided numerous tech, B2B, and B2C clients in Ottawa and beyond toward market success. TrueCourse was acquired in December 2024, marking a milestone in her entrepreneurial journey. LinkedIn: https://www.linkedin.com/in/veronicafarmer/ TechTuesday: https://www.wesleyclover.com/events/techtuesday/ Dr. Lindy Ledohowski Dr. Lindy Ledohowski is VP at RBCx, where she supports some of the Ottawa region's biggest and best tech companies on behalf of RBCx. Prior to her work in banking, she was a professor and founder of EssayJack, an academic writing platform. EssayJack was acquired in 2021 by Wizeprep, and Lindy joined Wizeprep first as a VP and then as Chief Operating Officer. She is also an active Board member in the not-for-profit space LinkedIn: https://www.linkedin.com/in/lindy-ledohowski/ Julia Elvidge Julia Elvidge is co-founder of SheBoot, a bootcamp for women entrepreneurs of scalable tech and tech-enabled businesses. Julia has been recognized as one of the world's foremost IP strategists by Intellectual Property Magazine (IAM). Trained as an electrical engineer, Julia designed microchip circuits and analyzed semiconductors before moving into the business side of technology. As co-founder and President, Julia helped build Chipworks into an industry leader, delivering patent analytics and technology intelligence services to intellectual property and R&D groups in electronics companies across Asia, North America and Europe. Recipient of the Canadian Women in Communications Trailblazer of the Year Award (2008) and CATA WIT (Women in Technology) Sara Kirke Award for Woman Entrepreneurship (2007). LinkedIn: https://www.linkedin.com/in/juliaelvidge/ SheBoot: https://sheboot.ca Nick Quain Nick Quain is Vice President of Venture & Entrepreneurship at Invest Ottawa, he spearheads support for Ottawa's tech and entrepreneurial sectors while championing the local business ecosystem as a whole. Previously he served as co-founder and CEO at CellWand. They pioneered the use of abbreviated dialing codes in North America with their award-winning #TAXI (Pound Taxi) service and later in the mobile transportation space with The Ride app. CellWand earned numerous business and innovation awards, including the 2010 Canada's Top 10 Competition for Technology, recognition as one of Canada's Hottest Innovation Companies, and being named one of the top 10 Wireless Companies to Watch by IDC. LinkedIn: https://www.linkedin.com/in/nick-quain/ Erin Kelly Erin Kelly is co-founder and CEO of askpolly.ai, the venture-backed AI company that has cracked the code for predicting human reaction to a future scenario. askpolly has successfully predicted the outcome of over 30 elections and referendums, assisted with frundraising, forecast disease spread and helped hundreds of executives hone their messages through very difficult PR situations. LinkedIn: https://www.linkedin.com/in/erinottawa/ askpolly: https://www.askpolly.ai Jonathan Lowenhar Jonathan Lowenhar is Founder & Managing Partner at Enjoy The Work. Founded in 2015, Enjoy The Work is a San Francisco-based startup advisory firm that helps founders transform into master operators and become great CEOs. Enjoy The Work has supported more than 125 startups, representing more than $13B in combined market value. Among their global client list are notable success stories such as Tipalti, Paper.co, inDinero, RealtyMogul and Honeybook. LinkedIn: https://www.linkedin.com/in/jlowenhar/ Enjoy The Work: https://enjoythework.com Andrew Holmes Andrew Holmes is Founder of Sleep Efficiency Inc. Before founding Sleep Efficiency, Andrew served as Senior of Cardiopulmonary labs at the Queensway Carleton Hospital in Ottawa, where he led the team responsible for a full-service out-patient cardiopulmonary department and sleep clinic. Andrew is routinely featured as the sleep subject matter expert on CTV News and CBC's The National, offering insights into the critical role of sleep health. LinkedIn: https://www.linkedin.com/in/andrew-holmes-rpsgt-49961951/ Sleep Efficiency: https://www.sleepefficiency.ca

Have you struggled with finding success when hiring marketing agencies? If you have, there's a good chance it is not because the marketer doesn't know what to do. Our guest today is Peter Murphy Lewis, and he explains to us the Big 5 Mistakes leaders make when hiring marketing agencies.TODAY'S WIN-WIN:Consider using LinkedIn as a second website for your franchise recruitment efforts.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: www.StrategicPete.com Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guest on social:https://www.linkedin.com/in/petermurphylewis/https://www.instagram.com/gringopeter/ABOUT OUR GUEST:Peter Murphy Lewis, founder of StrategicPete.com and a notable fractional Chief Marketing Officer, excels in transforming intricate marketing data into actionable strategies that drive growth in various sectors including software, travel, media, zoos, and banking. His talent for finding common ground across diverse industries distinguishes him as a strategic marketing expert. Additionally, Peter hosts two TV shows and produces a documentary, showcasing his storytelling prowess. Residing with his family in an actual zoo in Wichita, Kansas, his personal and professional life is vibrant and engaging. Renowned for leading high-performance teams, Peter is a key advisor for CEOs aiming to clarify their marketing strategies and boost business growth. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Mihir Dange, CEO of XCF Global and Simon Oxley, CFO of XCF Global, joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainability Analyst at Water Tower Research to discuss: 1) XCF Global as the first publicly listed pure-play sustainable aviation fuel (SAF) producer in the US; 2) how decarbonizing the global aviation industry will lead to 100x demand growth for SAF; 3) status of the company's existing SAF plant in operation since Feb 2025 and XCF's large pipeline of new SAF projects; 4) the unique advantages of the feedstock and offtake agreements and partnership with Phillips66; and 5) the modular approach to expansion and focus on private capital financing rather than government loans.

In this episode of The HealthTech Marketing Show, host Adam Turinas is joined by Valerie Stachurski, Chief Marketing Officer at RxPx, and Paul Vandre, Digital Marketing Lead at Health Launchpad, to discuss best practices for LinkedIn advertising in B2B healthcare marketing.Valerie shares insights from her award-winning direct-to-patient campaign for sickle cell disease and explains why LinkedIn represents 85% of her paid digital budget. She emphasizes the importance of personalization, content strategy, and maintaining consistent brand awareness campaigns on the platform.Paul provides tactical advice on campaign structure, optimization techniques, and common pitfalls to avoid. He discusses the multi-stage approach to LinkedIn campaigns, moving prospects through awareness, engagement, and conversion phases using targeted content and retargeting strategies.The conversation covers everything from content formats and A/B testing to account-based marketing integration and specific technical optimizations that can dramatically improve campaign performance.Key Topics:"(00:00:00) Introduction""(00:04:00) LinkedIn's role in RxPx's marketing strategy - 85% of paid digital budget""(00:10:00) Understanding LinkedIn engagement metrics beyond clicks""(00:11:00) Keeping users on-platform vs. driving traffic to landing pages""(00:13:00) Content strategy: eBooks, case studies, and therapeutic area-specific content""(00:17:00) Different ad formats: video ads, thought leader ads, carousel ads""(00:18:00) Personalization strategies and targeting different job roles""(00:22:00) Campaign structure: awareness, engagement, and conversion campaigns""(00:31:00) LinkedIn's role in account-based marketing (ABM)""(00:35:00) Final tips and conclusion"Want to learn more about using LinkedIn for B2B healthcare technology marketing? Explore this topic in greater depth in our detailed blog post.Interested in exploring how to improve the LinkedIn strategy for your organization? Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover:how SEO is changing and what you need to do about itactionable tips to get you started quickly on SEO in a AI search worldand as always, we'll have questions from the community (that's you!)

"A man of knowledge must not only be able to love his enemies but hate his friends." - Friedrich NietzscheOur guests today are the Head of Engagement and Outreach at American Business Media, Andrew Berman, and the Chief Marketing Officer of Paramount Residential Mortgage Group, Paul Lucido, and we've got them back for yet another conversation surrounding our very own Jay Doran's work, Thirty Days of Thought.  The topic for today is "Approachable" and these three culture contenders are diving head first into what it means to be approachable in not only your work, but your personal life as well.  It's always a treat to have these three gentlemen together and we truly hope you enjoy this episode of The Culture Matters Podcast.

My guest this week is back for another episode adventure. He was one of my very first guests on The CMO Whisperer—Dave Edelman. A longtime thought leader in marketing and customer experience, Dave has amassed over 1 million followers on LinkedIn. Over the past 30 years, he's led strategy and digital marketing practices at BCG, Digitas, and McKinsey, and also served as the Chief Marketing Officer at Aetna. Today, he's an executive advisor and senior fellow at Harvard Business School, where he works closely with enterprise-scale companies and AI startups. His new book, Personalized Customer Strategy in the Age of AI, debuted at number four on USA Today's Bestsellers list. And just for kicks—he was recently named an AI Trailblazer by Adweek. 

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.In this episode, we cover:Why direct marketing builds trust that partners can leverage to close dealsHow to create detailed buyer personas for channel partners and customers alikeHow ready‑to‑use marketing kits make co‑marketing fast and consistentUsing data to prove ROI and continually optimize campaignsIf you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won't want to miss!

For the last 35 years, Rebel Brown has been a Growth Accelerator for Advanced Technology Startups. In the early days of Silicon Valley, Rebel often was the only female in the room. She has served as a Chief Marketing Officer and Go-to-Market Launcher for over 300 clients world-wide.Rebel has authored 2 bestselling strategy and leadership books. These days, Rebel is passionate about applying the power of neuroscience for breakout results. A well-known horsewoman and serial owner of 3 horse ranches, Rebel announced earlier this year that she was selling her latest ranch in Templeton/California because it had become “an old dream.”www.rebelbrown.com

Hotel Moment is ranking in the top 10 in the hospitality technology category on Apple Podcasts. On Hotel Moment, host Karen Stephens, Revinate's Chief Marketing Officer, dives into topics that drive success in the hospitality business, from optimizing NOI and understanding total RevPAR to leveraging customer data effectively and creating memorable guest experiences. The podcast features meaningful conversations with industry leaders like Shannon Knapp, president and CEO of Leading Hotels of the World, and Matthijs Welle, CEO of Mews, and more.

You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled “Is Brand Purpose Dead.” Well this week's episode takes it up a notch: “The Day the Universe Changed: How the last five years have changed us as humans and consumers.” Jim's guests are Mike Moynihan, the SVP of Brand, Marketing, Insights and Partnerships at the Lego Group, and George Carey, the founder and CEO of Human-ology, a research company that tracks shifts in values and emotions that shape human attitudes and behaviors.mTheir clients include Google, Nike, McDonalds, and of course Lego. Mike has been at Lego for an amazing 30 years, and George founded his company about 15 years ago. George will share how the human inside the consumer has fundamentally changed over the past five years, beginning with the pandemic and then intensifying with the 2024 US elections. And Mike from Lego will talk to how this has changed how they think about their brand, and the initiatives that emanated from that.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was high time to investigate what exactly a chief growth officer does and how they work alongside a chief marketing officer.In this episode of Brand Growth Heroes, Fiona digs into that exact question with two of the most strategic minds behind one of the UK's most successful DTC brands, smol. Neil Campbell is Chief Growth Officer, and Hilary Strong is Smol's Chief Marketing Officer. Together, they break down how they work in tandem to scale a brand that's grown to £44M in sales, without relying on traditional advertising or a big retail presence.Neil and Hilary explore how customer lifetime value, subscription retention, and channel strategy combine to build a high-repeat-rate, mission-led brand. They also discuss how Smol segments its audience, turns data into action, and balances performance marketing with long-term brand building.If you've ever wondered how to move from organic to scalable growth—or whether it's time to bring in more senior commercial firepower to your team, this conversation will give you both the strategic context and the practical next steps. You'll hear how Smol has built a brand so loved that customers travel across the country just to meet the team in person and why they're still holding off on going big in retail despite the temptation.This episode is packed with real-world insight, actionable strategy, and a glimpse into what modern DTC growth leadership really looks like. Enjoy!Useful Links:smol websiteConnect with Neil CampbellConnect with Hilary StrongFollow smol on Instagram & FacebookA small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

“Think in bets. Ask yourself, would I put my money on this” on the Daily Grind ☕️, your weekly goal-driven podcast. This episode features Kelly Johnson @kellyfastruns and special guest Sjoerd Handgraaf, the Chief Marketing Officer at Sharetribe, a platform that helps entrepreneurs launch successful marketplace businesses without coding or significant upfront investment. Over the past decade, Sjoerd has guided Sharetribe's growth from a small Finnish startup into a profitable global SaaS provider, supporting thousands of marketplace founders worldwide. He's also the host of the podcast Two-sided, where he has interviewed over 30 founders and investors from some of the world's biggest marketplaces, gathering invaluable insights into what drives marketplace success.S7 Episode 23: 6/17/2025Featuring Kelly Johnson with Special Guest Sjoerd HandgraafAudio Credit Intro and Outro: Daniel ChayraFollow Our Podcast:Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/  X: @dailygrindpod https://x.com/dailygrindpod Facebook: https://www.facebook.com/dailygrindpodTikTok: https://www.tiktok.com/@dailygrindpodPodcast Website: https://direct.me/dailygrindpod  Follow Our Special Guest:Facebook: https://www.facebook.com/Sharetribe/ Website: https://www.sharetribe.com/ X: @sjoerdhandgraaf, @sharetribe

In today's episode, Reed Loustalot, Chief Marketing Officer at Truck Parking Club, co-founder and board member of LOST FR8 joins us to tell his story, how to turn memes into d dreams, and Truck Parking Club is helping solve the truck parking problem. ⁠Follow the Loaded and Rolling Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your CMS holding your creativity—and marketing growth—hostage? When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today's guest says it's time for marketers to take the wheel. Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers' hands. With clients like Netflix and Adidas, Storyblok is helping to lead a movement away from bloated, outdated systems and toward a faster, smarter, more flexible way of working. About Mark WheelerAs CMO of Storyblok, Mark Wheeler leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe. RESOURCES Storyblok: https://www.storyblok.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company