Podcasts about chief marketing officers

Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon like "democratize" from marketing vocabulary and treating AI-powered personalization as fundamental to modern ecommerce strategy. Cole also discusses how Bloomreach's platform integrates customer data to deliver individualized experiences without relying on trendy terminology.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we're joined by Stephanie Gallo, Gallo's Chief Marketing Officer. We talk balancing tradition with evolving consumer expectations, especially in clubs where members value both heritage and new experiences, the trends we are seeing in wine preferences right now, and how technology can be used to improve wine education, service, and storytelling for members. Gallo is a CMAA Alliance Partner.

Today, we examine the strategy for filling technology roles in the federal government. Everyone reading this sentence knows that the federal government is competing with commercial organizations for tech talent. Combining that with an arduous federal hiring process, a reduced budget, and a drastic increase in cyberattacks heightens this concern. We sat down with Nav Singh, the Chief Marketing Officer at Eightfold.ai, to discuss the company's mission to match job candidates with roles based on skills. For example, Eightfold has analyzed 1.6 million skills and 1.6 billion career trajectories, enabling it to identify and upskill employees for roles like cybersecurity. Singh emphasizes the importance of reducing bias in hiring and leveraging AI to discover hidden talents within organizations. During the interview, he reviews the idea of training people who you already have on staff for cybersecurity positions. It is possible to assess talent and identify which candidates can make this transition. This "hidden talent" theme makes even more sense for the federal government. One may need a specific kind of security clearance. It may be easier to assign an existing employee with that clearance and train them rather than go through the whole vetting process again. Singh also mentions introducing an AI interviewer to enhance hiring consistency and efficiency. He states that the future workforce will be a combination of humans and agents. This is a scenario in which agents perform repeatable tasks, while humans set the strategy and exercise judgment.        

Personalization at scale remains one of marketing's biggest technical challenges. Amanda Cole, Chief Marketing Officer at Bloomreach, brings over 15 years of SaaS marketing experience and expertise in AI-powered ecommerce platforms. Cole discusses how AI has evolved beyond buzzword status to become fundamental marketing infrastructure, comparing effective personalization strategies to precision baking where timing and ingredient ratios determine success. She outlines practical frameworks for unifying customer and product data across marketing channels and explains how real-time individualization drives measurable commerce growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Personalization at scale remains one of marketing's biggest technical challenges. Amanda Cole, Chief Marketing Officer at Bloomreach, brings over 15 years of SaaS marketing experience and expertise in AI-powered ecommerce platforms. Cole discusses how AI has evolved beyond buzzword status to become fundamental marketing infrastructure, comparing effective personalization strategies to precision baking where timing and ingredient ratios determine success. She outlines practical frameworks for unifying customer and product data across marketing channels and explains how real-time individualization drives measurable commerce growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Newton One Advisors (Mark Singer and Steve Target) and Dave Reynolds, Chief Marketing Officer at Spearhead Administrative Services, as they discuss the optimization of Private Placement Life Insurance (PPLI) planning. Learn key considerations that enhance the efficiency of this essential part of estate planning, and how PPLI can facilitate the deferral and, in some cases, the elimination of income taxation. 

Send us Fan MailIn this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kady Srinivasan, Chief Marketing Officer at Freshworks, to explore what it really takes to build market share in SaaS, and why finding the right ICP is often the difference between accelerated growth and stalled momentum.Drawing from leadership roles across Dropbox, Klaviyo, Lightspeed, and Freshworks, Kady shares lessons from scaling PLG, inbound, outbound, and hybrid go-to-market motions, while navigating the realities of product-market fit, category expansion, and AI-driven disruption.The conversation dives into the evolution of modern GTM, from defining your initial ICP to expanding into adjacent markets without losing your positioning, and why many companies drift away from the messaging and audience that made them successful in the first place.They dive into:Why GTM is ultimately about building market share through coordinated actions across product, marketing, sales, and customer success.How great products still fail when they're sold to the wrong audience or positioned with the wrong messaging.The concept of ICP+ and how successful companies expand beyond their initial customer base without losing focus.Why many SaaS companies unintentionally drift away from their original positioning as they add products and features.The differences between PLG, inbound, outbound, and enterprise sales motions—and when each makes sense.How pricing, packaging, and expansion strategy influence long-term customer value.Kady's ABCD Framework for positioning: Audience, Benefits, Compelling Reasons to Believe, and Differentiation.Why storytelling frameworks like the Hero's Journey remain powerful tools for modern marketers.How AI is creating a new generation of multi-threaded marketers who can operate across traditional marketing silos.A creative CEO influence strategy that transformed LinkedIn engagement into pipeline and qualified opportunities.Lessons from a major ICP pivot at Lightspeed that helped drive significant market share gains in targeted geographies.Why defining and defending your ICP is one of the most important leadership decisions a company can make.Kady's core message is simple:The companies that win aren't necessarily the ones with the biggest products, they're the ones with the clearest understanding of who they're serving and why.This episode is a practical masterclass on ICP definition, positioning, GTM motion design, and the future of marketing in an AI-powered world.

In a relationship-driven niche like healthcare IT, the deal happens in the room, not the inbox. In this episode of Content Amplified, Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, explains why a little over 60% of his budget goes to events and how he stretches each one across his whole content engine. Larry walks through his year at the two biggest healthcare IT shows, Vive and HIMSS, where he runs booths, stage presentations, and sponsored white-labeled receptions that put his team in front of CIOs as the only vendor in the room. He shares how he takes a single filmed event presentation and repurposes it into a blog post, a white paper, and a podcast episode to pull maximum value out of a $25,000 sponsorship. He also makes the case for LinkedIn-first distribution, with 205,000 followers and close to 60,000 newsletter subscribers, because email is dead with healthcare IT CIOs who told him it will never reach them. Plus why he keeps his content roughly 90% brand and 10% individuals. If you spend real money on events, this conversation shows you how to make it work harder.About LarryLarry Kaiser is the Chief Marketing Officer at Optimum Healthcare IT, a staffing and digital transformation consulting firm that works with provider organizations on Epic EHR, ServiceNow, Workday, and AWS. He has spent 22 years in healthcare IT, an industry he never expected to stay in this long. Larry got his start as an RFP manager and became CMO about six years ago, hitting nearly every aspect of marketing in healthcare IT along the way.Show NotesConnect with Larry on LinkedIn: https://www.linkedin.com/in/lawrencekaiser/Text us what you think about this episode!

This week on Counsel Brew, we sit down with Noelle LeVeaux — strategic marketer, civic brand-builder, cancer survivor, TEDxSMU speaker, children's author, entrepreneur, and currently the Chief Marketing Officer helping lead North Texas' FIFA World Cup 26™ moment onto the global stage.If you've lived in Dallas long enough, chances are you've already experienced Noelle's work without even realizing it. From launching the award-winning BIG campaign that helped reshape Dallas' identity to leading marketing efforts for organizations like Visit Dallas, Children's Medical Center, Communities Foundation of Texas, and D Magazine Partners, Noelle has spent decades helping organizations — and entire cities — tell their stories better.Now, with the World Cup officially underway and Dallas hosting more matches than any other U.S. city, Noelle joins us in the middle of one of the most exciting moments North Texas has ever seen.Over Community Beer's Citrus Slice IPA (and more than a little coffee), we talk about what it actually takes to prepare a region for a global event, why sports create connections in ways few things can, and why Noelle believes Dallas has an opportunity to become the capital of women's sports.We also get into the parts of the story that don't fit neatly into a résumé: surviving breast cancer, raising two daughters as a single parent while building a career at the highest levels, writing a children's book, delivering her TEDxSMU talk Asleep at the Wheel, and learning to stay open to opportunities that were never on the original bingo card. As always, the conversation is equal parts insightful, funny, and honest. Exactly how we like it.Cheers. GOAL!!Listen now:  Find Noelle at https://www.linkedin.com/in/noelleleveaux/Learn more about the FIFA game at https://www.dallasfwc26.com/our-venues/match-schedule/Message us at hello@counselbrew.com  Visit us at http://www.counselbrew.com And Follow us @counselbrewhttps://www.linkedin.com/company/counsel-brew/Send us Fan Mail Explicit Rating is for the occasional use of colorful language.

Send us Fan MailIn this episode, join Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Managing Director - Energy Transition and Sustainable Investing, as they dive into WTR's Initiation of Coverage report for ClearSign Technologies (NASDAQ: CLIR). ClearSign is an industrial combustion innovator addressing a non-discretionary regulatory driver: NOx emissions compliance. Discover how ClearSign's burner technology tackles both NOx pathways at a fraction of conventional costs, the regulatory cycle expanding from California to Texas and beyond, its manufacturing partnership with Zeeco, and the growing addressable market across refining and ethylene. Peter also shares WTR's financial forecasts for CLIR, including its path to its first annual net profit and rapid scaling beyond. 

By Doug Green “Infrastructure is increasingly becoming a control point for AI enablement and productivity.” In this episode of the Technology Reseller News podcast, Doug Green speaks with Shashi Kiran, Chief Marketing Officer at Nile, about why infrastructure is moving back to the center of enterprise strategy, budgeting and AI readiness. Kiran says Nile is modernizing enterprise networks with what it describes as the world's most secure network delivered as a service. The company provides wired and wireless local area networking for mid-size and large enterprises, with security built in and operations managed across the lifecycle. The conversation focuses on a growing reality for enterprises: AI may appear to live in applications, cloud platforms and user devices, but its success depends on the infrastructure underneath. As organizations rethink AI adoption, infrastructure decisions are becoming long-term strategic decisions again. Unlike software, Kiran notes, infrastructure cannot simply be changed overnight. Network decisions often shape cost, security, agility and business performance for years. A poor infrastructure choice can become a drag on the rest of the organization's technology investment. Kiran says this is driving renewed interest in network as a service. In the modern model, he says, network as a service is not simply a managed provider operating someone else's technology. Instead, Nile builds, owns and operates the technology, giving customers a single accountable partner across the full value chain. For Nile, the focus is the enterprise edge: campuses, branches, users, devices, IoT and, increasingly, AI agents. Kiran says that part of the network has often been overlooked while much of the industry focused on data centers and cloud. Yet it is also where complexity, operational cost and security exposure are often highest. Nile's approach is built around simplifying that environment. Kiran describes a clean-slate architecture with wired and wireless connectivity, zero trust principles, identity-based authentication, security built in, and autonomous operations. Nile also backs its service with performance SLAs and financial penalties. Kiran says the results can include lower complexity, faster change management, reduced breach exposure and significant savings. He says customers typically see cost reductions of 30% to 50% at a minimum, along with faster deployment and change cycles. As enterprises plan for the next several years, Kiran says infrastructure will become even more important as organizations work to become more AI-native. The companies that move away from legacy models and adopt more agile infrastructure approaches will be better positioned to support AI, improve productivity, reduce cost and strengthen security. Learn more at nilesecure.com  

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.---We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Only a few hours after Apple's WWDC keynote, members of the   MacPaw leadership team sat down for a conversation about Apple Intelligence, and Siri's renewed promise. Topics touched on included privacy, developer access to user context, hybrid AI processing, Setapp's role, and how AI is reshaping app creation, customer support, and software strategy. Participants included Oleksandr Kosovan, Founder and CEO​, Sergii Kryvoblotskyi, Director of AI and Research, Dmytro Melnyk, Chief Product Officer and Grant Belaire, Chief Marketing Officer. Show Notes: Chapters: 00:01 Opening and setup for the post-keynote discussion02:33 Panel introduction from the Flip the Script event06:17 First reactions to the WWDC keynote07:45 Siri, Apple Intelligence, and renewed expectations09:05 Personal context as the next software frontier11:16 Developer access to Apple-controlled user data13:12 Trust, privacy, and the limits of Apple's ecosystem18:16 Protecting shared context across Setapp developers21:41 MacPaw's AI-first company transformation24:24 Using AI to process customer feedback and support26:43 Vibe coding, Claude Code, and changing developer roles31:17 Customer pushback against AI in applications35:22 On-device, cloud, and hybrid AI processing39:20 Regional limits, regulation, and global availability44:23 Child protection features and internet safety46:49 Comparing Apple Intelligence with ChatGPT, Claude, and Perplexity51:31 Google's role and Apple's AI partnerships58:26 Where to learn more about MacPaw and Setapp59:48 Conversation with Grant Belair after the keynote1:01:34 What Apple's announcements mean for developers1:04:12 Why developers should consider MacPaw and Setapp1:06:40 MacPaw's brand challenge beyond CleanMyMac1:08:24 Trust, credibility, and long-term responsibility1:09:59 Closing notes and credits Links: MacPaw Setapp Guests: Oleksandr Kosovan, Founder and CEO​Sergii Kryvoblotskyi, Director of AI and ResearchDmytro Melnyk, Chief Product OfficerGrant Belaire, Chief Marketing Officer Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Only a few hours after Apple's WWDC keynote, members of the   MacPaw leadership team sat down for a conversation about Apple Intelligence, and Siri's renewed promise. Topics touched on included privacy, developer access to user context, hybrid AI processing, Setapp's role, and how AI is reshaping app creation, customer support, and software strategy. Participants included Oleksandr Kosovan, Founder and CEO​, Sergii Kryvoblotskyi, Director of AI and Research, Dmytro Melnyk, Chief Product Officer and Grant Belaire, Chief Marketing Officer. Show Notes: Chapters: 00:01 Opening and setup for the post-keynote discussion 02:33 Panel introduction from the Flip the Script event 06:17 First reactions to the WWDC keynote 07:45 Siri, Apple Intelligence, and renewed expectations 09:05 Personal context as the next software frontier 11:16 Developer access to Apple-controlled user data 13:12 Trust, privacy, and the limits of Apple's ecosystem 18:16 Protecting shared context across Setapp developers 21:41 MacPaw's AI-first company transformation 24:24 Using AI to process customer feedback and support 26:43 Vibe coding, Claude Code, and changing developer roles 31:17 Customer pushback against AI in applications 35:22 On-device, cloud, and hybrid AI processing 39:20 Regional limits, regulation, and global availability 44:23 Child protection features and internet safety 46:49 Comparing Apple Intelligence with ChatGPT, Claude, and Perplexity 51:31 Google's role and Apple's AI partnerships 58:26 Where to learn more about MacPaw and Setapp 59:48 Conversation with Grant Belair after the keynote 1:01:34 What Apple's announcements mean for developers 1:04:12 Why developers should consider MacPaw and Setapp 1:06:40 MacPaw's brand challenge beyond CleanMyMac 1:08:24 Trust, credibility, and long-term responsibility 1:09:59 Closing notes and credits Links: MacPaw Setapp Guests: Oleksandr Kosovan, Founder and CEO ​Sergii Kryvoblotskyi, Director of AI and Research Dmytro Melnyk, Chief Product Officer Grant Belaire, Chief Marketing Officer Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

What role will artificial intelligence play in business development and daily life? It's one of the questions dominating this year's VivaTech, Europe's biggest event focused on startups and innovation. Our Business Editor Kate Moody sat down with Julia White, Vice President and Chief Marketing Officer of Amazon Web Services, to find out about the tech giant's new AI shopping assistant, what jobs AI can and cannot do, and how to bring more women into leadership positions in Silicon Valley. 

Paying for business school can feel overwhelming—but it doesn't have to. In this episode of Inside the GMAT, Zach sits down with Allie Danziger, Chief Marketing Officer at Ascent Funding, to discuss one of the biggest concerns facing prospective students: how to finance graduate management education. Together, they explore why cost remains a major barrier for candidates, common misconceptions about loans and scholarships, strategies for building a realistic financial plan, and ways students can evaluate the long-term return on investment of their degree. Whether you're just beginning to research programs or preparing to enroll this fall, this conversation offers practical guidance to help you approach funding decisions with greater confidence, including: Why financing feels overwhelming for so many candidates The difference between scholarships, federal loans, and private loans How to calculate your true cost of attendance Common funding mistakes students make Ways AI can help students plan financially Why starting early matters How Ascent Funding supports students beyond financing About our guest: Allie Danziger is Chief Marketing Officer at Ascent Funding, where she leads marketing, growth, and customer experience initiatives focused on helping students and families access education financing with confidence. A serial entrepreneur and business builder, Allie has founded, scaled, and successfully exited two companies. Throughout her career, she has been passionate about creating innovative solutions that help individuals achieve their educational and professional goals. In 2020, she founded Ampersand, a workforce development platform designed to help early-career professionals build career-ready skills and connect education to employment outcomes. Ampersand was acquired by Ascent Funding in 2023. Prior to Ampersand, Allie founded and led Integrate Agency, one of Texas's leading marketing and public relations firms, serving more than 600 organizations and growing a team of over 250 professionals. Today, Allie brings a unique perspective at the intersection of education, career readiness, marketing, and technology, helping organizations create meaningful pathways from education to long-term success. Helpful Resources: Check your rates with Ascent: https://partners.ascentfunding.com/gmac Apply for the GMAC scholarship: https://www.ascentfunding.com/scholarships Register for the GMAT: https://www.mba.com/exams/gmat-exam/register Chapters: 00:00 Introduction to Financing Education 01:39 Understanding the Barriers to Financing 06:10 Navigating the Cost of Attendance 11:16 Funding Options Explained 15:32 Common Misconceptions in Student Financing 18:14 Timing Your Financial Decisions 21:40 Ascent Funding's Unique Approach 25:03 Collaboration with GMAC 26:40 Final Thoughts and Action Steps

In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the board. In today's episode of the CMO Series Podcast, Will Eke sits down with Rob Gijsen, Chief Marketing Officer at CMS, who has spent nearly three decades in senior BD and marketing roles at some of the world's largest firms. In the last year, Rob has driven the implementation of a new client and sector strategy to fundamentally change how CMS prioritises and manages its most important relationships. Rob shares the thinking behind it, what rolling out a strategy looks like at a firm of CMS's scale, and what he'd advise other leaders thinking about doing the same. Rob and Will discuss: How Rob's thinking about client strategy has evolved The need for a client categorisation framework Overcoming roadblocks and negative perceptions The quantitative results following the strategy Practical advice for others before implementation

In this episode of Storytelling University, Aaron sits down with James Whitemore, Chief Marketing Officer of Indeed, for a conversation about the stories we tell through work, resumes, interviews, and the future of hiring. James shares how early learning difficulties shaped the way he listens, communicates, and leads, and why storytelling is not separate from job seeking but deeply connected to it. Together, Aaron and James explore how the traditional resume often fails to capture the full human story: curiosity, adaptability, emotional intelligence, initiative, and the hidden genius people bring to their careers. They also discuss how AI is changing the job search, how Indeed is rethinking the way job seekers and employers connect, and why the future of hiring may depend less on simply uploading a resume and more on helping people show up as complete, authentic human beings. *Create your Indeed profile: ⁠https://www.indeed.com/⁠ *Follow James on LinkedIn: ⁠https://www.linkedin.com/in/jwhitemore ⁠ Partner with Storytelling University: reach a global audience of thoughtful, highly engaged listeners across generations, from parents and professionals to creators, leaders, and lifelong learners, all connected by a deep appreciation for powerful stories, meaningful ideas, and human connection. Reach out to us for exclusive sponsorship opportunities TSU Team: Created & Hosted by: Aaron Calafato Produced and Edited by: Ken Wendt Editorial by Brooks Borden & Aaron Calafato Guest Coordinator: Dania Khalife Love 7MS & TSU? Here's how to support: *Follow the pod wherever you're listening *Tap 5 Stars *Text one person you love a link to your favorite episode.

Joe Woodward had what most people would call a dream job. Chief Marketing Officer for the Rajasthan Royals in Mumbai. Ten years building things in sport, music and entertainment. Then the pandemic hit, the rug came out from under him, and he moved home.He sat down to update his CV. He immediately got frustrated.That frustration became Vizzy — a platform built to replace the 500-year-old document Leonardo da Vinci invented, and give people a genuinely human way to show who they are. Not bullet points and PDFs. Not job titles and logos. Who they actually are.In this episode of Screw It Just DO It, Joe tells the full story. The flip chart moment with his sister Jess and her husband Chris. The investor conversation with Robert Dodds, Simon Fuller's business partner, that ended with four words: 'That's the idea. I'll back it tomorrow.' The cold start launch. The Instagram DM from a stranger who said Vizzy had just landed them their dream job. And the lesson from Burberry, Louis Vuitton, EY and Tiffany that the future of hiring is not about getting more applicants — it's about getting fewer, better ones.Key Takeaways- Why the flip chart moment changed everything — and what that looked like in practice- How Joe went from zero to Burberry and Louis Vuitton without a hiring background- Why the best founders are still personally obsessed with hiring at £2 billion- What Vizzy taught Joe about the difference between instinct and overthinking

Only 38% of Gen Z can answer basic financial literacy questions — making them the least financially literate generation on record. And even baby boomers only clock in at 55%. Aaron Caid, Chief Marketing Officer of Adelfi, the largest Christian banking institution in the country, joins Brian From to talk about why that matters, what the Bible actually says about money (over 2,300 verses worth), and how generosity was never meant to be the last thing you do with what's left. It's the first. Adelfi was born nearly 70 years ago when a group of ministers discovered banks didn't understand them — so they pooled their resources to help each other — and now serves Christians in all 50 states across individuals, families, churches, and ministries. Aaron also makes a personal confession: he talked to his kids about money but never actually showed them how the family finances worked. And he argues that modeling is more powerful than instructing. A practical, grounded conversation about stewardship, generosity, and how to start the money conversation even when it's uncomfortable. Find Adelfi at https://www.adelfibanking.com/.See omnystudio.com/listener for privacy information.

The £295million sale of London Spirit franchise was one of the big sports business stories of the last year. Some of Silicon Valley's most successful and famous leaders buying 49% of The Hundred's Lord's based franchise, in partnership with The MCC, one of the most storied names in cricket.So what is the MCC today, and how is that changing in one of the most important years in the great ground's history? In this episode, Richard Gillis is joined by Katie Maier, Chief Marketing Officer at MCC, and Ellie Roach, Senior Consultant at InCrowd, to ask that question directly. The conversation moves through the central tension of the brand — a 200-year-old members' club, still 97% male, now sitting alongside a 51% stake in The Hundred, a property built on the language of inclusion. Who is an MCC digital follower? What does the MCC look like from India? What's the thesis behind the Silicon Valley investmentWe go in to, the data-led case for not chasing vanity metrics in overseas markets, and a content strategy built on six pillars that runs well beyond the cricket itself. The episode lands just weeks before the most significant summer in the ground's history for women's cricket: the first ever women's Test at Lord's, alongside the Women's T20 World Cup final, fifty years after the first women's international was played there.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

Send us Fan MailIn this episode of the WTR Small-Cap Spotlight podcast, Chris Zhang, Vice President of Corporate Development and Strategy of Maison Solutions Inc. (Nasdaq: MSS) joins host Tim Gerdeman, Vice Chair, Co-Founder and Chief Marketing Officer of Water Tower Research, and WTR Analyst James Kisner. Maison is a specialty grocery retailer serving Asian-American and other ethnic communities, operating HK Good Fortune stores in Southern California and Lee Lee International Supermarkets in Arizona. Zhang lays out the company's tech-driven transformation across four pillars: store inventory, sales and order operations, customer privacy, and customer loyalty, with AI-powered forecasting and replenishment furthest along and perishables the first problem it tackles. He details the newly announced collaboration framework with SupplyAi and MiniMax aimed at embedding AI in everyday food-retail workflows, the direct-sourcing strategy across Asia including the Guizhou Moutai distribution agreement, and the company's Worldcoin (WLD) treasury position and early proof-of-human exploration. The conversation closes with the operating KPIs and milestones that would signal the AI and solutions strategy is working over the next 12 months.

Soccer is the world's game. It brings together billions of fans, transcends borders, and creates moments that live on for generations. And this year, in 2026, one of the biggest sporting events on the planet has come to Seattle. In this episode we're exploring the business behind this culturally unifying game—from the incredible impact that it has on the communities that it touches, to the enormous undertaking for our city to be hosting the World Cup. Pete sits down with the Seattle Sounders and Seattle Reign Football Club's Chief Revenue Officer, Courtney Carter, and Chief Marketing Officer, Ro Vega to discuss the evolution of professional soccer in Seattle, building passionate fan communities, and why the region has become one of the sport's greatest success stories in the US. After that we're joined by Peter Tomozawa, CEO of Seattle's World Cup Organizing Committee to better understand the scale, complexity, and opportunity that this massive sporting event brings to the Pacific Northwest. Thanks for tuning in to episode 112. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.

Like or didn't like what you heard? Share your sip with me! Grab your favorite cup of coffee and join me for an inspiring conversation with Marie Lee, Chief Marketing Officer of Princess Cruises and a former Disney marketing executive, whose leadership journey is a masterclass in courage, empowerment, and intentional growth.After nearly 25 years building world-class brands at Disney, Marie made the bold leap to help transform Princess Cruises during one of the travel industry's most challenging moments. In this episode, she shares what it really means to empower teams through trust, clarity, accountability, and the courage to let others lead. Topics we discuss: Why empowerment is built on trust, vision, and guardrailsHow great leaders create cultures of continuous feedback and growthThe importance of taking ownership of your own career instead of waiting for opportunitiesWhy resilience and grit often matter more than having all the answersHow intentional self-reflection can shape your leadership journeyWhether you're leading a global organization, a small team, or simply trying to become a better version of yourself, this episode is filled with practical leadership wisdom and actionable insights.Connect with Marie Lee on LinkedIn to follow her leadership journey and insights, and be sure to subscribe to LeaderSips for more conversations that help you grow in your leadership with tips while we sip.For more sips and tips, connect with me on social and follow @LeaderSips @Leadspirations and @LifeisGrit on Instagram, Threads, X, Facebook, YouTube, and Pinterest. Learn more about me at karlynnholbrook.com 

What if one of the most impactful ways to advance biblical values isn't through politics—but through the everyday decisions you make with your money?In this special post–America Reads the Bible episode, Bunni Pounds is joined by Scott Coburn, Chief Marketing Officer of Patriot Mobile, to discuss stewardship, faithful citizenship, and how Christians can support organizations that align with their values.Scott shares the remarkable story behind Patriot Mobile, why the company was founded, and how it has become a leading example of a business committed to advancing faith, freedom, the sanctity of life, and support for America's military and first responders.Together, Bunni and Scott explore an important question for every believer: Are we being intentional with the resources God has entrusted to us?Whether it's where we shop, who we bank with, or even who provides our cell phone service, every dollar we spend has an impact. This conversation will challenge you to think differently about stewardship and encourage you to use your influence wisely.In this episode: The founding story of Patriot Mobile Why stewardship extends beyond giving to everyday spending How Christians can “vote with their wallets” The importance of supporting faith-driven businesses Patriot Mobile's commitment to faith, freedom, and life Lessons from America Reads the Bible and the power of God's WordLearn more:https://www.christiansengaged.orgPatriot Mobile:https://www.patriotmobile.comChristians Engaged exists to awaken, educate, and empower believers to pray, vote, and engage.

Joseph (Joe) Frost is the Co-founder of yorCMO, a franchise-based company that provides fractional Chief Marketing Officers to help businesses achieve strategic growth through expert marketing leadership. Under Joe's direction, yorCMO has helped dozens of companies scale, and his previous ventures include multiple EO-qualifying, million-dollar-plus businesses across the US and Canada. Joe is known for spotting emerging trends early, such as leveraging video marketing and launching community-driven networks for fractional professionals. He hosts The Fractional C‑Suite Retreat podcast, where he discusses leadership and the future of work. In this episode… Today's entrepreneurs face unprecedented demands  — technology, competition, and a constantly shifting market. How can business leaders leverage expert guidance without hiring full-time executives? Drawing from his experience building multiple ventures, Joseph Frost believes the key lies in fractional professionals. He explains that giving companies access to top-tier executives on a flexible basis allows them to scale smarter and faster, like catching the next big wave without buying the entire surfboard. The result is strategic growth that's nimble and sustainable in an unpredictable market. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Joseph (Joe) Frost, Co-founder of yorCMO to discuss leveraging fractional professionals. They cover building fractional CMO teams, creating sellable firms, adapting to AI in marketing, and Joe also shares tips on expanding fractional networks internationally.

At Flip The Script, Grant Belaire, Chief Marketing Officer for MacPaw, discusses how the company approaches AI, app discovery, and developer support through their trusted products like CleanMyMac, Setapp, Moonlock, and Clear. He explains why AI should be useful rather than forced, how Setapp balances customers and developers, and why long-term commitment matters in building successful app marketplaces.  Show Notes: Chapters: 00:03 Introduction from Flip the Script at WWDC 202600:17 Meeting Grant, MacPaw's Chief Marketing Officer00:36 Marketing MacPaw in a Shifting AI Climate00:55 MacPaw's Identity as a Company for Mac Enthusiasts01:15 AI-First Apps, Trust, and User Choice01:37 Setapp as a Marketplace Beyond AI02:06 Hidden AI in Everyday App Experiences02:37 Supporting Both MacPaw Products and Outside Developers02:46 Building a Balanced App Marketplace03:38 Avoiding an “AI or Bust” Strategy03:53 Why Flip the Script Matters for Developers04:15 Setapp's Staying Power as a Distribution Model04:48 Long-Term Commitment to Product Ideas05:13 Closing Thoughts with Grant Links: MacPaw Setapp Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

“If your AI agent failed today, would you know before your customers do?” asks Sophie Cheng, Chief Marketing Officer at Sinch. In this Telecom Reseller podcast, Doug Green speaks with Cheng about Sinch's new research on what the company calls the “AI production paradox.” While many enterprises have moved beyond AI pilots, the bigger challenge is keeping AI agents reliable once they are live. Cheng says Sinch surveyed more than 2,500 global enterprise executives and found that 62% already have AI programs in production. But 74% also reported having to roll back a live AI agent because of operational reliability issues, including exposed data, hallucinations, tone-of-voice problems, auditability gaps and compliance concerns. The discussion focuses on why AI agents often perform well in controlled testing, but encounter problems when exposed to real customer interactions. Cheng says enterprises need stronger governance, clearer guardrails and communications infrastructure that can support secure, reliable, multichannel customer engagement. “More monitoring means more failures are detected,” Cheng says. “It does not mean more failures are created.” Cheng also explains why infrastructure is becoming central to enterprise AI strategy. If messages are not delivered, channels cannot be connected, or customer context cannot move across SMS, WhatsApp, RCS, voice and email, AI-powered customer engagement can break down before the model itself becomes the issue. For enterprises operating across markets, industries and regulatory environments, Cheng says Sinch helps provide the communications foundation needed to support scale, compliance and customer experience. Visit sinch.com.  

At Flip The Script, Grant Belaire, Chief Marketing Officer for MacPaw, discusses how the company approaches AI, app discovery, and developer support through their trusted products like CleanMyMac, Setapp, Moonlock, and Clear. He explains why AI should be useful rather than forced, how Setapp balances customers and developers, and why long-term commitment matters in building successful app marketplaces.  Show Notes: Chapters: 00:03 Introduction from Flip the Script at WWDC 2026 00:17 Meeting Grant, MacPaw's Chief Marketing Officer 00:36 Marketing MacPaw in a Shifting AI Climate 00:55 MacPaw's Identity as a Company for Mac Enthusiasts 01:15 AI-First Apps, Trust, and User Choice 01:37 Setapp as a Marketplace Beyond AI 02:06 Hidden AI in Everyday App Experiences 02:37 Supporting Both MacPaw Products and Outside Developers 02:46 Building a Balanced App Marketplace 03:38 Avoiding an "AI or Bust" Strategy 03:53 Why Flip the Script Matters for Developers 04:15 Setapp's Staying Power as a Distribution Model 04:48 Long-Term Commitment to Product Ideas 05:13 Closing Thoughts with Grant Links: MacPaw Setapp Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

For years, child care marketing followed a pretty familiar formula: build a beautiful website, drive traffic, collect reviews, book tours, and convert families once they walk through the door. But in 2026, that path just is not as neat or predictable as it used to be. Families are researching differently, AI is changing how information gets found, and many parents are making decisions long before they ever visit a school in person.   In this episode, Jennifer sits down with Parissa Snider, Chief Marketing Officer at WatchMeGrow, for a conversation that goes far beyond ads and websites. Together, they talk about trust, transparency, parent psychology, and what the full family experience now says about your brand, from the first search to the tour to the follow-up after. This episode is a fresh look at what enrollment and marketing really mean now, and why the schools that build trust most clearly are the ones families are more likely to choose.   Key Takeaways: [5:45] Marketing now lives inside the full family experience, not just in ads or website clicks. [6:10] Parents are increasingly getting answers from AI before they ever visit a school's website. [8:10] The old marketing funnel is no longer linear and has become a messy back-and-forth decision process. [8:33] Lower website traffic does not always mean lower interest if families are still converting further down the path. [10:08] Schools need website content that helps AI understand and surface real information about who they are. [12:10] FAQs matter more than ever when they answer the actual questions families are really asking. [13:01] Transparency around difficult topics is becoming a stronger trust-builder, not a liability. [15:05] In many cases, pricing transparency creates more confidence than withholding information. [19:02] The strongest websites speak to parents' fears and needs, not just the school's features. [21:11] Families want the curtain pulled back and are more likely to trust schools that show the real experience. [22:55] Trust and reassurance are deeply human needs, which is why communication matters so much in child care. [27:11] Follow-up should uncover hesitation and uncertainty, not just push for the enrollment decision. [31:24] The schools that win will be the ones that reduce uncertainty and build trust at every step. [34:41] Families stay more connected and loyal when they feel like participants instead of observers.   Quotes: "Lower traffic does not always mean lower interest." — Parissa Snider [8:33]   "Transparency equals customers." — Parissa Snider [13:24]   "I think that starting now, consumers are not going to reward only the businesses with the biggest ad budgets. They're going to reward the businesses that reduce uncertainty and make a huge and visible effort to build trust, the ones that have trust in mind in every step of the experience" — Parissa Snider [31:24]   "Participation equals ownership." — Parissa Snider [34:38]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray Jennifer Conner The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal WatchMeGrow's Free Guide to Marketing 2026 Parissa Snider

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm delighted to speak with Denise Persson. She is the Chief Marketing Officer at Snowflake and co-author of Make It Snow: From Zero to Billions. Over the last 25 years, Denise has helped build and scale some of the most recognizable enterprise technology companies, including Snowflake, Apigee, and Genesis, guiding organizations through hyper-growth, IPOs, acquisitions, and major market shifts. What I really love about Denise's perspective is that she understands growth isn't just about demand generation or pipeline, it's about building the operational alignment, customer trust, and internal culture that allow companies to scale sustainably. So today we're going to dive right into these topics.    THIS EPISODE IS PERFECT FOR…marketing leaders and growth-focused executives helping teams stay aligned while navigating rapid change and ambitious growth goals.   TODAY'S MAIN MESSAGE…many companies believe growth comes from moving faster, launching more campaigns, or constantly evolving their message. Denise argues the opposite. Drawing from her experience helping scale Snowflake into one of the most successful technology companies in the world, Denise explains why some of the biggest growth opportunities come from creating clarity and not complexity. Denise and Tiffani discuss what happens when organizations grow faster than their processes, why customer advocacy is more powerful than any marketing campaign, and how leaders can balance innovation with consistency.    KEY TAKEAWAYS: Category creation succeeds when customers immediately understand the value. Consistency creates trust for customers, employees, and partners. Hypergrowth often exposes gaps in leadership, hiring, and alignment. Strong data foundations are essential for personalization and AI success.   WHAT I LOVE MOST…Denise's perspective that growth isn't always about doing more. It's often about creating more clarity. In a business environment that constantly encourages organizations to move faster, add more, and chase the next opportunity, her reminder that consistency builds trust feels especially important.    Running Time: 35:00   Subscribe on iTunes    Find Tiffani Online: LinkedIn Facebook X    Find Denise Online: LinkedIn

In this episode of The Responsive Lab, Carly and Scott sit down with Ben Webb, Chief Marketing Officer at International Justice Mission. He's spent more than 15 years across nonprofit leadership, ministry, and creative consultancy, including a global marketing role at Compassion International where he led teams across digital, innovation, and experience design in more than 30 countries. You'll hear about:* Why most nonprofit marketing fails to inspire and what we can learn from Red Bull's space jump campaign* The shift from direct response fundraising toward product-centered donor experiences* How to create relevance and value for donors using the "good friend" framework* Building marketing teams that blend nonprofit expertise with for-profit innovation* Why your real competition isn't other nonprofits but companies like Amazon and Tesla* The five-phase global marketing framework: insight-driven, concept-led, powered by stories, scaled by technology, measured and refined* How to maintain urgency and heart when the work feels overwhelmingLinks from the episode:* Connect with Ben Webb on LinkedIn: https://www.linkedin.com/in/benjaminmwebb/* Learn more about International Justice Mission: https://www.ijm.org/Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.

Lindsey McFadden is a premier franchise marketing executive and the Chief Marketing Officer of Stretch Zone, the world's leading franchise network specializing in practitioner-assisted stretching. Transitioning from a successful career as an independent corporate marketing consultant, Lindsey stepped into corporate leadership to help guide Stretch Zone's monumental scale. Under her strategic marketing direction, the brand experienced incredible hyper-growth, opening over 250 units in a brief three-year window while maintaining a perfect record of zero studio closures.An advocate for unit-level economics, Lindsey treats marketing not as a simple corporate cost center, but as a driving force directly tied to local operator profitability. She is a leading voice on balancing localized customization with global brand consistency and has positioned Stretch Zone at the absolute forefront of the modern wellness boom.

For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for innovation, performance, and one of the most enduring brands in the world.This week, Jim welcomes Omer Waysman, Vice President of B2C Marketing for North America at Michelin. Founded in France in 1889, Michelin has grown into a global company with nearly $30 billion in annual revenue. While best known for its tires, Michelin's business extends far beyond the road, spanning brands including BFGoodrich and Uniroyal, the world-famous Michelin Guide, and innovations in fields ranging from aeronautics and healthcare to advanced materials and construction.Omer's career has taken him from France to South Carolina, where he now leads marketing, brand strategy, and go-to-market execution for Michelin in North America. Before Michelin, he held senior leadership roles at Danone and Microsoft, helping drive digital growth, e-commerce, and transformation initiatives around the world.Tune in for a conversation exploring one of marketing's most interesting challenges: how do you build trust, relevance, and long-term loyalty in a category where consumers only make a purchase every three to five years?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailIn this episode of the WTR Small-Cap Spotlight podcast, Gautam Garg, Vice President of Finance of eGain Corporation (NASDAQ: EGAN), joins host Tim Gerdeman, Vice Chair, Co-Founder, and Chief Marketing Officer of Water Tower Research, and WTR Analyst James Kisner.eGain is a leader in AI-powered knowledge management, helping Global 2000 enterprises unify siloed content into an AI Knowledge Hub that delivers accurate, compliant answers across customer service and adjacent functions.Garg explains why trusted knowledge has emerged as core AI infrastructure and why enterprise AI initiatives frequently underperform when built on stale or inconsistent data. He walks through recent product launches including the AI Knowledge Suite for Retail Banking, the IVA voice agent, Evaluator, Agentic Studio, and the developer-focused Composer platform, which supports integrations with Copilot, Claude, Gemini, and Cursor via MCP connectors.The conversation also covers a surge in RFP activity, a fast-growing partner ecosystem, expansion into HR and field service verticals, and eGain's profitable, debt-free financial profile heading into fiscal year 2027.

Tatiana Chamorro is an award-winning brand architect, entrepreneur, and the Chief Marketing Officer of Shaken Beverage Co., the innovative parent company behind Toucan Cocktails. Originally from Nicaragua, Tatiana has built a stellar reputation for translating complex business visions into highly impactful, market-dominating visual identities. Prior to breaking into the beverage space, she co-founded and successfully scaled a premier digital and creative marketing agency. Her profound impact on the Texas business landscape earned her a spot on D Magazine's prestigious Dallas 500 list, honoring her as one of the region's most influential business leaders.

Send us Fan MailIn this episode of Small-Cap Spotlight, Ning Ding, Chairman and CEO of ZJK Industrial, joins WTR's Tim Gerdeman, Co-Founder and Chief Marketing Officer and equity analyst Eric Goldstein to unpack the company's record 2025 results, its expanding role in the AI infrastructure supply chain, and a multi-year plan to scale production globally — including a new Vietnam facility and a planned U.S. R&D and testing center.ZJK Industrial (NASDAQ: ZJK) is a Shenzhen-based precision metal parts manufacturer with one of the most technically demanding portfolios in global manufacturing — supplying AI infrastructure, liquid cooling for high-performance computing, electric vehicles, aerospace, medical devices, and advanced electronics.

Most marketers believe they have a great story that nobody is hearing, but the real problem is complexity. In this episode of Content Amplified, Dory Ellis Garfinkle, Chief Marketing Officer at Siegel+Gale, makes the case that the way to break through a world of a million messages is to get radically clear on who you are. She frames the marketer's whole job as one question: how do you make something easy to understand and convey it in a way that is impossible to ignore? She backs it with Siegel+Gale's annual simplicity study, which surveys more than 15,000 people across nine countries: 64% will pay more for simpler brand experiences, 78% are more likely to recommend, brand complexity costs companies $780 billion in unrealized annual revenue, and the simplest brands have outperformed the global stock index by roughly 1,600% since 2009. She walks through the US Army return to "Be all you can be" that drove record Gen Z enrollment, and the CVS "helping people on their path to better health" heart icon that lifted same-store sales 5.5% year over year. Listen for her line on what clarity actually costs.About DoryDory Ellis Garfinkle is a career-long marketer who has spent her work at the intersection of brand and growth. She started agency side at McCann and Draftfcb, then led brand-led growth across transportation tech companies including Zipcar, AAA's venture lab, the design innovation consultancy IDEO, and Lyft. She is now Chief Marketing Officer at Siegel+Gale, a global brand consulting firm, which she describes as coming full circle back to agency life. She believes simplicity is the ethos that wins, and that clarity is not dumbing things down, it is doing the hard work so that your audience just does not have to.Show Notes- Connect with Dory on LinkedIn: https://www.linkedin.com/in/doryellis/- Siegel+Gale: https://www.siegelgale.com/Text us what you think about this episode!

What if the biggest risk of AI in marketing isn't about job replacement, but about creating more fragmented, siloed work?Agility requires more than just adopting new tools; it demands a fundamental rethinking of how teams collaborate and orchestrate work. When a technology like AI promises to accelerate individual tasks, true agility means ensuring that acceleration translates into collective momentum, not organizational friction.Today, we're going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We'll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team's workflow, and how that shift changes everything from campaign execution to the very structure of marketing itself.To help me discuss this topic, I'd like to welcome, Prachi Gore, CMO at Asana. About Prachi Gore Prachi Gore is the Chief Marketing Officer at Asana, where she leads the company's global marketing strategy and brand development. Prachi brings extensive experience scaling product-led B2B organizations, having previously served as SVP and Chief Marketing Officer at Checkr, where she built the company's demand engine, elevated its brand, and launched its product-led growth business. Prior to Checkr, Prachi led Marketing at SmartRecruiters, guiding the company's evolution from an SMB-focused product to a leading enterprise talent acquisition suite. This diverse background across consumer, SMB, and enterprise markets gives her deep expertise in demand generation, brand strategy, and AI-enabled go-to-market innovation. Prachi is passionate about creating marketing that combines human creativity with rigorous, data-driven execution, and is committed to helping teams work more effectively and tell clearer stories. Prachi Gore on LinkedIn: https://www.linkedin.com/in/prachigore/ ---------- Resources ---------- Asana: asana.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

I had the honor of reconnecting with Chris Irvin today! (He was with me once before, on ⁠Episode 175⁠.) Chris is a nutrition researcher, writer, and educator specializing in low-carb dieting for metabolic health and human performance. He is the author of Keto Answers, The Carnivore Diet for Beginners, and Mommy, Do I Have to Eat This? He is also the Chief Marketing Officer at BioCoach, a company dedicated to taking down prediabetes and diabetes. Chris is an incredible resource on the value of keto and low-carb diets! His book, Keto Answers, is one of my favorite keto resources to recommend to clients! In this episode, Chris and I discuss the differences between micro- and macronutrients. We talk about the therapeutic uses of keto, low-carb, hormesis, and carnivore diets; the role of metabolic health; the value of protein; balancing longevity and sarcopenia; and the results of over-fasting, over-restricting, and creating too much stress on the body. We also dive into questions from listeners about the impact of low-carb and ketogenic diets on cholesterol panels and endurance, how to troubleshoot digestive distress, protein excess, and Chris's favorite gadgets and supplements.  I hope you enjoy listening to this podcast as much as I did recording it! Stay tuned for more! IN THIS EPISODE YOU WILL LEARN: The therapeutic benefits of keto, carnivore, low-carb diets, and fasting. The value of protein. How much protein should you eat? The importance of having muscle. The benefits of eating grass-fed red meat. The problem with over-restricting, over-exercising, and over-fasting. Changing things up occasionally and using reverse dieting for optimum health. Adding more protein to your diet will make you feel better, and you won't gain weight. How will a low-carb or keto diet impact your overall cholesterol? Chris explains how a low-carb or keto diet affects the performance of endurance athletes. Products you can use to optimize endurance performance. Chris explains why digestive distress could occur with keto and shares his recommendations for overcoming it.  The impact of a low-carb diet on thyroid function. Connect with Cynthia Thurlow Follow on X, Instagram & LinkedIn Check out Cynthia's website. Submit your questions to support@cynthiathurlow.com  Join other like-minded women in a supportive, nurturing community: The Midlife Pause/Cynthia Thurlow.  Purchase Cynthia's book, The Menopause Gut. Cynthia's Intermittent Fasting Transformation Book The Midlife Pause Supplement Line  Connect with Chris Irvin On his ⁠website⁠ On ⁠Facebook⁠, ⁠Instagram⁠, and Twitter:⁠ https://twitter.com/TheKetologist⁠  ⁠Thinking Health Newsletter⁠  ⁠The Keto Answers Podcast

Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career as a Registered Dietitian, giving her a unique perspective at the intersection of healthcare, nutrition, and consumer behavior. Today, she leads brand strategy, commercial growth, innovation, and integration across both healthcare and consumer channels. Kate Farms was founded to solve a deeply personal problem. After being diagnosed with cerebral palsy at age five, Kate struggled to tolerate existing nutrition formulas and relied on a feeding tube for nourishment. What began as a solution for one child has since grown into a company that has nourished more than 600,000 people. In this episode, Catherine shares how Kate Farms evolved from a healthcare-focused company into a high-growth Ecommerce and omnichannel brand, including lessons on building DTC alongside Amazon, uncovering customer insights that reshaped the business, and expanding awareness and access without sacrificing growth. In This Conversation We Discuss: [00:29] Intro [01:42] Serving customers across every life stage [02:02] Scaling impact from one success story [03:36] Validating demand before scaling [05:48] Episode Sponsor: Klaviyo [07:55] Learning complex channels through partnerships [10:36] Balancing trust with Ecommerce growth [12:32] Episode Sponsor: Intelligems [14:32] Using customer insights to guide strategy [17:40] Connecting brand awareness to conversions [19:13] Expanding reach while maintaining growth [22:13] Episode Sponsor: Electric Eye [23:20] Creating loyalty beyond product discounts [26:45] Winning customers through better products [27:17] Callout [27:27] Making great products easier to access Resources: Subscribe to Honest Ecommerce on Youtube Plant-based tube feeding formulas and shakes katefarms.com/ Follow Catherine Hayden linkedin.com/in/catherine-hayden-28233816 Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jason talks to Mike Grahl, Chief Marketing Officer for the Timberwolves, about their new look uniforms and why he expects fans will love them.

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. They share the "attention and spectacle" framework that transformed MLS marketing, the "participation is the new reach" strategy driving World Cup engagement, and how both organizations convert global moments into lasting local fandom through authentic cultural integration. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first.  They're not in the room just to deliver a marketing update. They're there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company goes next.  In this episode, Drew talks with Kathie Johnson (Nintex), Lorie Coulombe (Equity Shift), and Allyson Havener about peer leadership inside the executive team. They explore how CMOs build trust, surface business issues, and strengthen credibility across the C-suite.  In this episode:  Kathie shares why peer leadership starts when a CMO owns more than the marketing plan and helps surface gaps across the business  Lorie gets into the trust, EQ, and one-on-one relationship building that make healthy disagreement possible at the executive level  Allyson breaks down how finance fluency, customer insight, and a clear read on the sales cycle build stronger executive credibility  Plus:  How peer leadership starts with the issues a CMO is willing to surface  Why connecting dots across functions comes with the job  How strong CMOs bring customer context into business decisions  For CMOs ready to lead as true executive peers, this episode shows how to earn trust, surface what matters, and lead first as a business leader. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

My guest today is Ryan Nelsen, Chief Marketing Officer at StackAdapt. If you're not familiar with StackAdapt, think of it as the engine behind a lot of the digital advertising you actually notice. Not the spray-and-pray banner ads that follow you around like a bad decision, but the smarter, more intentional kind. The kind that uses data, AI, and programmatic technology to put the right message in front of the right person at the right moment without feeling like it's shouting at you. That's where Ryan comes in. As CMO, he's leading everything from global marketing to brand to communications, helping shape how a company like StackAdapt shows up in a space that's crowded, noisy, and constantly evolving. Because when you're operating in ad tech, you're not just competing for attention; you're competing for relevance.

The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer of Cadillac, where she helped transform one of America's most iconic brands into the leading luxury EV brand while navigating a global pandemic and unprecedented industry disruption.Now she has entered an entirely new chapter. Melissa recently became CEO of Measured Wellness, a healthcare company focused on preventative care, wearable technology, AI powered health insights, and what she calls "care between appointments." It is a model built around the 99 percent of health that happens outside the doctor's office. The company was founded in San Diego by Dr. Michael Kurisu, who specializes in Family and Integrative Medicine.Melissa is a leader who thrives when navigating transformation, and she simply likes building things. Those are her words. At Cadillac, that meant helping consumers rethink mobility, luxury, and electrification. At Measured Wellness, it means helping people rethink healthcare itself by moving from reactive care to proactive wellness, from occasional doctor visits to continuous engagement, and from treating illness to creating the conditions for long term health.Tune in for a conversation about leadership, reinvention, wellness, and the growing influence of marketers in shaping the future of business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world's largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape. The conversation covers the generational divide in media consumption, Kraft Heinz's new five-year partnership with the NFL, what it takes to build an entrepreneurial mindset inside a Fortune 500 company, and how AI is playing a supporting — not starring — role in the brand's future.Follow Suzy on Twitter: @AskSuzyBizFollow Todd Kaplan on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Twenty-five years ago, the goal was to build a website as a digital "single source of truth." In an era of AI agents and hyper-personalized realities, is the very concept of a single, universal brand "truth" now an obstacle to creating a truly relevant customer experience?Agility requires not just adopting new channels and technologies, but fundamentally rethinking the role of content and data in a constantly shifting landscape. It's the ability to move from managing a static digital property to orchestrating a fluid, dynamic relationship with your audience.Today, we're going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today's complex ecosystem of AI-driven, composable platforms. We'll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed the tools we use, but have fundamentally redefined the relationship between brands and their customers.To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore, a company that is turning 25 this year and has managed to maintain its leadership in the space through many changes and a few curveballs. About Michelle Boockoff-Bajdek Michelle Boockoff-Bajdek (BB) is the Chief Marketing Officer at Sitecore, where she leads a global team of marketers who are redefining what's possible in modern marketing. Together, they're putting the power of generative and agentic AI to work – creating digital experiences that connect people and possibilities across the globe. Michelle is a trailblazer in bringing AI into marketing. At IBM, she served first as Global Head of B2B Marketing at the Weather Company, and then as CMO of IBM Watson, the company's pioneering AI platform. There, she served as the steward of the Watson brand, helping the world understand how AI can transform both work and life. Since then, she's become a Fellow at the Marketing Academy, a founding member of CMO Huddles, and has held CMO roles at both Skillsoft and IDC. At IDC, Michelle reimagined marketing as a strategic growth engine, launching a bold new brand identity, spearheading the company's first GenAI initiatives, and aligning brand, demand, and strategy to drive global impact. Michelle is a frequent speaker on marketing leadership, AI, and purpose-led growth. A lifelong learner, she's also a runner, rescue dog mom, and dark roast devotee. Her best ideas rarely arrive in a meeting, but often hit mid-stride or mid-walk. Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ ---------- Resources ---------- Sitecore: sitecore.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com