Podcasts about chief marketing officers

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the world's largest B2B (business-to-business) platform.Rah has been at Alibaba for about 2.5 years, and was promoted to head of commercial strategy about two months ago. Before Alibaba, Rah had a career deeply grounded in social media and digital communications, with time at Volvo, Jack in the Box, and BMW's Mini brand. A graduate of Syracuse University, where he studied Industrial Design, Rah is a self-described lover of dogs, kids and candy. Tune in for a conversation with a marketer in the middle of the changing global trade landscape!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daria Burke joins Let's Talk Memoir for a conversation about sharing her journey out of Detroit where she was raised in poverty and the question that inspired her memoir, writing well and being well while writing, running away from the past, writing deeply and with courage, refusing to believe in inevitability, doing the unfinished business of raising ourselves, surviving the retelling of our story, holding space for each of the versions of ourselves, how she delivered the investigative reporting aspects of her memoir, rewriting the stories we tell ourselves, posttraumatic growth, embracing full frontal honesty, and her new memoir Of My Own Making.   Also in this episode:  -neuroplasticity -becoming fully available to our life -incorporating books and research   Books mentioned in this episode: -I Know Why the Caged Bird Sings by Maya Angelou  -The Glass Castle by Jeannette Walls The Art of Memoir by Mary Karr -Black Women Writers at Work by Claudia Tate The Myth of Normal by Gabor Mate MD The Body Keeps the Score by Bessel van der Kolk Emotional Inheritance by Galit Atlas   DARIA BURKE is an American writer, speaker, and wellbeing advocate. A marketer by trade and a seeker at heart, Daria is a storyteller and sense-maker, weaving together personal experience and the science of healing and transformation to explore new ways of understanding how we choose who we become. Her debut memoir, OF MY OWN MAKING (Spring 2025), is a soulful and scientific exploration of overcoming adversity, healing from childhood trauma, and rewriting one's own story. As a Chief Marketing Officer, Daria was named a 2020 AdAge Woman to Watch whose work has been recognized by Women's Wear Daily, Forbes, Vogue, Town & Country and the Cut. She has written for Fast Company, The Huffington Post, and Black Enterprise, and has appeared on The Melissa Harris-Perry Show on MSNBC. A distinguished alumna of NYU Stern School of Business (MBA) and the University of Michigan (BA), Daria was born in Detroit and now calls Los Angeles and East Hampton home. Connect with Daria: Website: dariaburke.com Instagram: https://www.instagram.com/dariaburke/ Get her book: https://www.hachettebookgroup.com/titles/daria-burke/of-my-own-making/9781538766804/ LinkedIn Newsletter: The Power of Possibility    – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.  She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book. More about Ronit: https://ronitplank.com Subscribe to Ronit's Substack: https://substack.com/@ronitplank Follow Ronit: https://www.instagram.com/ronitplank/ https://www.facebook.com/RonitPlank https://bsky.app/profile/ronitplank.bsky.social   Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...

Chandar Pattabhiram, marketing maestro and Chief Go-to-Market Officer at Workato, shares his expertise on the agentic economy and the revolutionary impact of AI on go-to-market strategies.• The rise of AI agents brings productivity without pause, enabling organizations to shift from reactive to proactive approaches• Current AI implementation remains largely experimental and edge-focused rather than addressing core business processes• Workato's approach focuses on cross-functional processes versus siloed applications to prevent agent sprawl• Traditional go-to-market principles still apply – win more, win bigger, win faster – but AI provides unprecedented efficiency• Enterprise context is crucial for AI effectiveness – it's not just about LLMs but Enterprise Learning Models (ELMs)• AI enhances storytelling capabilities but emotional connection remains essential – "heart to head, not head to heart"• Success requires identifying your "onlyness" and selling to markets that value your unique differentiation• Bring philosophies rather than playbooks when moving between companies• Balance technical understanding with human connection – "CTFO: chill the F out"• Life ultimately comes down to health, experiences, and relationships (H-E-R)Ready to master go-to-market strategy in the AI era? Chandar Pattabhiram reveals the secrets behind scaling companies into billion-dollar powerhouses:

with @kimbatronic @amandatylerj @clairekartWelcome to web3 with a16z. Since our show covers both tech trends and company building, today's topic is all about marketing — including differences between marketing in crypto and traditional tech.The conversation shares a candid look at what works — and what doesn't — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more.Our experts are:... Amanda Tyler, who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);... Claire Kart, Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);... in conversation with Kim Milosevich, CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).Timestamps(0:00) Introduction(1:41) The Role of Marketers(4:52) Tech Marketing vs. Crypto Marketing(6:34) Understanding the Core Audience(10:56) Marketing for Ethereum and Layer 2 Projects(16:09) The Role of Community Managers and Developer Relations(25:21) Token Launch Strategies(34:42) Building Founders' Profiles (Without Being Cringe)(38:53) How to Support Founders(40:55) When to Hire (43:05) Consultants vs. Agencies(46:08) Structuring a Marketing Team(48:27) Finding and Hiring Talent(50:36) Building an Editorial Content Operation(53:39) International Marketing Strategies(56:41) The Role of Events(1:01:48) Memes and Crypto Culture (1:04:57) ConclusionAs a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands. Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.Let us know where you stand in the Purpose debate—right here or on social media!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Few brands impress me the way Kizik has when it comes to everyday innovation that people can use in their daily lives. In this episode, I sit down with Elizabeth Drori, the Chief Marketing Officer leading the charge at Kizik, the brand redefining how we think about footwear. These aren't just shoes; they're hands-free, high-tech, and built for real life.  Whether you're a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, Kizik is changing the game. And yes, I've worn the same pair for four years — that's how good they are. Elizabeth shares the evolution of Kizik — from early tech innovation to a growing global brand — and how they're making shoes that are stylish, comfortable, and built to move with you. We dive into marketing strategy, inclusive design, and why hands-free isn't just a feature, it's the future. Here are just a few highlights: * How Kizik is disrupting the footwear industry with hands-free technology   * Why their “no-sacrifice” approach balances performance, comfort, and design  * Scaling from DTC to retail with stores, Amazon, and international launches  * The role of inclusivity and lifestyle in their expanding product line  * Marketing to parents, athletes, older adults, and everyone in between Join me, Ramon Vela, in listening to the episode and discovering why hands-free might be the only way forward regarding shoes. For more on Kizik, visit: https://kizik.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   How Epicor is Doubling Down on AI, Q&A (Darian Chwialkowski, Third Stage Consulting) The Rise of ERP Manufacturing Platforms (Raj Badarinath, Chief Marketing Officer at Rootstock Software) Which ERP Software Has the Best ERP Features   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Reducing patient wait times requires optimizing both patient navigation and health system resource utilization, a dual challenge tackled by platforms like DexCare.  In this episode, Jamie Gier, Chief Marketing Officer at DexCare, shares how their patient access platform, originally spun out of Providence Health, is working to ensure that "nobody waits for care." She explains how DexCare reduces appointment wait times by optimizing patient search and discovery while matching demand with the right clinician, location, or virtual care option, particularly for low-acuity needs. Jamie also discusses the importance of addressing generational expectations, the digital needs of caregivers, and the competitive landscape of B2B health tech marketing, which demands a precise ideal customer profile. Finally, she highlights the balance between AI-driven solutions and relationship marketing, emphasizing that trust remains key in partnering with health systems. Tune in and learn about innovative patient access solutions and insightful B2B healthcare marketing strategies! Resources:  Connect and follow Jamie Gier on LinkedIn. Learn more about DexCare on their LinkedIn and website. Discover more about CMO Huddles on their website and LinkedIn.

Host Justin Barnes recorded live at HIMSS25 in Las Vegas. Stay tuned for the next few weeks to hear all his guests. This week his guest is Simon Rost, Chief Marketing Officer at GE HealthCare. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue.Josh Taylor is a marketing strategist dedicated to helping car wash owners grow their businesses through automated customer retention and engagement tools. As a certified StoryBrand expert, he specializes in turning complex marketing messages into simple, high-converting campaigns.Donald Miller is a New York Times bestselling author and marketing expert who has helped brands like Ford, Chick-fil-A, and Intel clarify their messaging and increase revenue. His books include Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. Through StoryBrand, he has helped thousands of business owners cut through the noise and connect with customers.Key TakeawaysThe StoryBrand Framework: Shifting Your MessagingDonald Miller explains how most businesses make the mistake of positioning themselves as the hero instead of the guide.Customers want to be the hero of their own story—your brand should support and empower them.When your messaging focuses on solving customer problems, it builds trust and increases sales.Affirmation Calls to Action: Go Beyond “Join Now”Standard Calls to Actions like "Sign Up" or "Buy Now" aren't enough.Affirmation Calls to Action reinforce the transformation customers will experience, making them more likely to take action.Example: Instead of “Join Today,” try “Start Driving a Cleaner Car Today.”Affirm why washing their car with you was a good ideaValue Stacking: Make Your Offer IrresistibleClearly communicate why your car wash is worth choosing.Layer multiple benefits in your messaging—price, convenience, time savings, and customer experience.The more value you highlight, the more compelling your offer becomes. Tell your customer's story, not yours. It's not the car wash they want…it's the clean car.Clarity is Key: Make Your Marketing SimpleIf your messaging is confusing, you're losing customers.Keep your marketing clear, concise, and repeatable so customers instantly understand what you offer.Training Your Team: Messaging Consistency MattersYour team needs to use the right language when talking to customers.Miller suggests using a simple incentive, like giving team members a dollar each time they use the new messaging.The goal: Create a unified, effective brand voice across all customer touchpoints.

On today's special episode of I AM HOME, we're revisiting one of our most insightful conversations in honor of the Berkshire Hathaway Annual Shareholders Meeting, which took place earlier this month. Originally recorded in 2023, this episode remains as relevant and inspiring as ever. Our hosts are joined by Amy Myers, Chief Marketing Officer at NFM, for a captivating interview with Todd Combs—a multi-billion-dollar investment manager at Berkshire Hathaway and the President and CEO of GEICO. Todd takes us behind the scenes of his incredible journey: from sitting in a Columbia University lecture hall listening to Warren Buffett, to an unforgettable meeting with Charlie Munger at the California Club and ultimately accepting the call to join Berkshire Hathaway. Join us for a personal and profound look into the world of high stakes investing, following your childhood dreams and the importance of building a sense of home wherever life takes you. Resources: I Am Home | Podcast on Furniture and Family | NFM

In this episode of Branded, Ben Kaplan speaks with Jennie Platt, the Chief Marketing Officer of TD Bank US. With a career spanning American Express, Citi, and now TD, Jennie shares her unique perspective on how large financial institutions can remain genuinely connected with their customers.She dives into TD's Unexpectedly Human brand promise, explaining how it's more than just a tagline, it's a company-wide commitment to understanding and anticipating customer needs. Jennie discusses the power of data-driven marketing, why personalization matters more than ever, and how TD is blending digital innovation with old-school human touch to redefine banking experiences.From dog-friendly ATMs to real-time data insights, Jennie reveals the strategies behind TD's growth and how they're staying ahead in a rapidly evolving financial landscape. Whether you're in marketing, finance, or just curious about how big brands build real connections, this episode is packed with insights you won't want to miss.

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions and operating a Global Delivery Centre out of Letterkenny in Co. Donegal, Ireland, has been ranked among the 100 most valuable brands worldwide in the Kantar BrandZ Most Valuable Global Brands 2025 Report. In a special 20th edition ceremony held in New York by Kantar, TCS was accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth. TCS now ranks #45 globally, in a list that includes the world's most prominent brands across industry sectors. This year's growth marks a sharp acceleration in brand equity, favourability and awareness. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29% which the same audit polled in 2010. This growth in brand value and equity highlights TCS' sustained brand building efforts, including high-impact global sports partnerships, customer-centric innovation, and consistent marketing excellence. Martin Guerrieria, Head of Kantar BrandZ, said, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." TCS' rise in brand value is rooted in its long-term commitment to humanizing technology through experiences that inspire, innovations that transform, and relationships that go the distance. At the centre of this momentum is TCS' sponsorship of 14 global running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contributed $2.25 billion to local economies in 2024, raising $279 million for charitable causes. The TCS brand also demonstrated a 30-point uplift in brand familiarity and 40-point uplift in brand consideration, the highest improvement amongst all the key sponsors of the sport. Abhinav Kumar, Chief Marketing Officer, TCS, said, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." From creating the first-ever digital twin heart of a pro-runner to deploying Agentic AI systems that can autonomously reason and act across complex business contexts, TCS continues to shape the future of enterprises and consumer experiences. The company's partnership with Jaguar through the Jaguar TCS Racing Team that competes in the ABB FIA Formula E World Championship positions TCS at the intersection of intelligent engineering and sustainable innovation, highlighting the brand's commitment to next-generation experiences that resonate with communities. TCS also continues to be recognized for its strong client partnerships and employer brand. In 2025, TCS was ranked the #1 IT service provider in Europe for customer satisfaction by Whitelane Research. TCS was named a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America, by the Top...

Building a business that thrives with or without your presence is the ultimate test of sustainable success. In this final episode of our short series on The Rainmaker Multiplier book with Jason L Smith, we go behind the scenes of his journey building C2P and JL Smith Holistic Wealth Management. Discover how Jason's businesses not only survived but achieved record-breaking growth during his extended absences for medical leave. Learn the frameworks and organizational health principles that allowed both companies to achieve their most profitable quarters ever while he was recovering from surgery. Join host Matt Seitz, Chief Marketing Officer at C2P, for this revealing conversation about business continuity, leadership development, and building a meaningful legacy in the financial services industry that can last for generations.Resources:Books referenced: The Rainmaker Multiplier: How to Create a Self-Sustaining, Scalable Financial Planning Business by Jason L SmithThe Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick LencioniFree Toolkit: The Rainmaker Multiplier Toolkit (includes bonus chapters and templates)

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One stat alone says it all: after Kendrick Lamar sparked a flare jeans frenzy, American Eagle saw a 125% spike in Google searches and 25% more store traffic in just days.So how does a legacy retailer like American Eagle Outfitters keep its edge with a generation that swipes faster than it shops? And what does it take to not only follow culture—but lead it?On this episode of Retail Refined, host Melissa Gonzalez sits down with Craig Brommers, Chief Marketing Officer at American Eagle, for a deep dive into loyalty, culture, and the art of speaking to multiple generations at once. From TikTok virality to in-store innovation, Craig shares how American Eagle is turning its 50-year playbook into a blueprint for the next era of retail.Key topics of discussion…How American Eagle uses feedback loops—from 35,000 Gen Z store associates to a 2,000-person youth panel—to track trends in real time and adjust marketing and product strategies accordingly.Why the “Lived In” store concept is the most successful in American Eagle's 48-year history, blending elevated design with community-driven experiences to drive conversion and loyalty.The launch of the “Live Your Life” affiliate program, a bid to transform creators into digital store associates and cement deeper bonds with youth consumers in the social commerce age.Craig Brommers is a seasoned global marketing executive with deep expertise in brand expansion across geographic, digital, and category dimensions. He has led marketing at top retail brands including American Eagle, Gap, Abercrombie & Fitch, Calvin Klein, and Speedo, consistently driving growth through purpose-driven strategies and a strong command of data-informed decision-making. An MBA graduate from UCLA's Anderson School, Craig is known for building high-performing, cross-functional teams and balancing global consistency with local market relevance.

We're on the verge of summer, so you're probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She's the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.Molson Coors traces its roots back to 1786, when John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the company's portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canada—where she met her husband—and nearly eight years at PepsiCo, working in both Canada and the U.S.Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity. Kimberly shares insights from her deep background in B2B tech—including roles at Dell, IBM, and AMD—and breaks down what it takes to move beyond AI experimentation and into scalable, impactful implementation. From choosing the right use cases (like content generation) to fostering a culture of calculated risk-taking, Kimberly outlines a roadmap for mid-sized teams to adopt AI tools while staying rooted in customer empathy. Listeners will learn how to structure an internal AI “center of excellence,” avoid data-driven pitfalls, and balance innovation with authenticity. If you're a marketing leader curious about integrating AI thoughtfully, this episode delivers practical guidance, strategic perspective, and inspiring takeaways for the path ahead. Kimberly Storin | LinkedIn  

Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs. Today we discussed: 00:00 Opening 00:09 Introducing Johnathan Grzybowski 01:53 The Origin of Penji 05:46 How to Establish a Brand Identity 08:25 The Human Element of Penji 09:47 Penji Success Stories 14:13 How AI Affects the Design Workflow Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Send us a textTune in to the latest Small-Cap Spotlight Flashcast! Join Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Senior Energy Transition and Sustainability Analyst, as they discuss Neste Corp. Neste produces renewable fuels on three continents and operates the world's largest renewable fuels platform. Learn how Neste's global footprint and feedstock sourcing serve as competitive advantages and how management are responding to the currently oversupplied renewable fuels markets, cutting costs and repositioning for structural long-term growth opportunities. Policy implications for the US and EU are also discussed. 

This episode features an interview with Alison Lange Engel, CEO of Ceros, a company that provides tools and services that empower companies to create interactive content with unparalleled ease and efficiency, driving customer engagement.In this episode, Alison discusses the power of interactive content and how to differentiate your brand amidst increasing noise. She and Ian dive into the importance of being unique and how creativity is a competitive advantage. Key Takeaways:Creativity is a competitive advantage, even more so as copying assets gets easier with AI. CMOs need to get their teams off the treadmill and make space for creativity, inspiration and ideation. The sea of sameness is real, especially in B2B, and the world continues to get noisier. You have to disrupt and have conviction behind your big bets; check box marketing won't cut it anymore. Originality is as important as ever, but teams have to find ways to do more with less and won't succeed if they are only trying to differentiate themselves through words, tone, or processes.Quote:  You're going to miss the opportunity to differentiate and tell a unique story, right, if you have your team on a treadmill constantly. And that's how most people feel. But, as a leader, you've got to create space for it and find inspiration. Encourage your team to bring ideas. We would bring magazine clips in. People would bring in their pets. People brought in old, you know, pictures, family mementos, what matters to them. You've gotta get to the heart and soul of what you're trying to do to kind of unlock your team and have your company, you know, feel fresh, feel modern, and have people take risks, right? Great companies take risks and you have to kind of create that environment to do that. The brands that don't, are in trouble and the brands that do are the ones that win.Episode Timestamps: *(05:50) The Trust Tree: Experiences over static content*(25:36) The ROI of creativity*(36:29) Advice for CMOs on creativity and boldnessSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Alison on LinkedInLearn more about CerosLearn more about Caspian Studios

Jesse Allouf is the Chief Marketing Officer at Tire Agent, an online tire and wheel retailer. He previously served as the Senior Vice President of Marketing, leading the brand through a growth curve by focusing on first-click signals and fintech data. With over 15 years of experience in marketing and e-commerce, Jesse has held leadership roles at companies like Knot Standard, YOOX NET-A-PORTER GROUP, and Alpargatas S.A. In this episode… Which customer signals drive growth? Many e-commerce companies focus on lagging growth indicators, like conversions or revenue, when they should optimize for intentions rather than outcomes. How can businesses shift their focus to leading indicators that reveal customer intent and drive sustainable growth?   Data-driven growth expert Jesse Allouf encourages brands to shift their focus to first-click signals and on-site behaviors to unlock results. He recommends building a solid data foundation, identifying less obvious behavioral patterns — like wishlist activity or account creation — and working cross-functionally with data science and development teams. By gradually testing changes and aligning leadership around data-backed insights, e-commerce companies can optimize marketing spend and increase customer lifetime value. Join William Harris in this episode of the Up Arrow Podcast as he welcomes Jesse Allouf, Chief Marketing Officer at Tire Agent, to discuss optimizing e-commerce growth through data insights. Jesse explains the importance of consistent messaging, how to align marketing efforts with finance and leadership, and the fundamentals of e-commerce growth.

Have you ever wondered how KFC Thailand has become more than just another fast-food chain? While Colonel Sanders' secret blend of herbs and spices might be their culinary signature, there's another recipe that's equally fascinating their recipe for winning Thai hearts. . In this special episode, we sit down with Suhayl Limbada, Market Lead & Chief Marketing Officer of KFC Thailand, who shares exclusive insights into the brand's remarkable journey in Thailand. . From innovative marketing strategies to deep cultural connections, discover how KFC has evolved beyond being just a fried chicken brand to become a meaningful part of Thai society. . #KFCThailand  #Marketing  #Storytelling #missiontothemoon  #missiontothemoonpodcast

Allianz Ireland has leveraged Spotify to launch a new data-driven initiative that helps drivers take control of their mindset behind the wheel, simply by changing the beat. Studies show that music can have a direct influence on how we drive. Songs with a fast tempo (over 120 beats per minute) can subconsciously encourage drivers to speed up and change lanes much more often. In contrast, music that matches the average resting heart rate (around 60-80 BPM) is associated with calmer, more focused driving. The idea taps into growing public awareness: According to a nationally representative survey commissioned by Allianz Ireland in April 2025, over half of Irish adults believe that listening to music impacts how they drive. This belief is especially strong among younger adults (Gen Z), the group most likely to stream music while behind the wheel. Research shows increased heart rate variability, higher mental workload, and more erratic driving patterns in response to faster music, making them particularly suited to benefit from a more mindful music curation approach. That's why Allianz has turned to Spotify to launch 'Seat Belters', an in-app experience tool that creates a personalised playlist, based on the user's listening history, but with a lower beat per minute, for better driving. A Soundtrack Designed for the Drive, that you'll love Whether it's a school run or a road trip, music sets the tone. Allianz' and Spotify's new campaign on Spotify feature helps drivers tune into a more mindful, more aware pace that is just as enjoyable, for better driving. Each playlist is unique, leveraging Spotify's unique streaming intelligence, but filtered for music in a calmer tempo range (60-80 BPM). Mark Brennan, Chief Marketing Officer at Allianz Ireland, said: "This initiative is about promoting a better driving experience by influencing driver behaviour through music. The music we listen to can significantly affect our mood and actions, so why not harness this to encourage better driving habits? We're thrilled to work with Spotify on this groundbreaking international campaign, offering an experience tool that is not only practical and enjoyable but also personalised, with the potential to reduce road accidents." Seat Belters will be promoted to Spotify's free-tier users via in-app ads and shared on social media. To bring this science to life, Allianz has also launched Dashboard Drumming, a social video activation pairing legendary drummer Stewart Copeland (The Police) with science content creator Big Manny. In a parked car, they use nothing but a dashboard and a drumbeat to demonstrate how changing tempo affects mindset, mood, and ultimately driving behaviour, making BPM instantly relatable and shareable. It's a fun but powerful way to show how we respond to rhythm behind the wheel. Start Your Better Driving Soundtrack. To create your personalised playlist, visit: open.spotify.com/site/allianz

Have you ever wondered how KFC Thailand has become more than just another fast-food chain? While Colonel Sanders' secret blend of herbs and spices might be their culinary signature, there's another recipe that's equally fascinating their recipe for winning Thai hearts. . In this special episode, we sit down with Suhayl Limbada, Market Lead & Chief Marketing Officer of KFC Thailand, who shares exclusive insights into the brand's remarkable journey in Thailand. . From innovative marketing strategies to deep cultural connections, discover how KFC has evolved beyond being just a fried chicken brand to become a meaningful part of Thai society. . #KFCThailand  #Marketing  #Storytelling #missiontothemoon  #missiontothemoonpodcast

Consumers today aren't just buying products, or even experiences—they're buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry's, pioneers in humane egg production. Phyllis, a recently awarded “Woman in Marketing,” is on a mission to bring clarity to the egg aisle by educating consumers on animal welfare and sustainability. With a deep understanding of brand authenticity, consumer trust, and marketing innovation, she's here to share how brands can build real connections in a world where consumers demand transparency. Phyllis Rothschild has been the Chief Marketing Officer at Pete & Gerry's, LLC for just shy of two years, with a storied career prior to her recent position. With over 30 years of experience in marketing and branding consulting, she joined Pete & Gerry's with the goal of aligning the marketing strategy with the business strategy, growing strong brands, building brand love, and prioritizing consumer education, awareness and engagement.Since joining the Pete & Gerry's team (with its family of brands Pete & Gerry's and Nellie's Free Range), Phyllis has supported the company's mission of producing healthy, delicious eggs by setting a higher standard for humane animal care and sustainable farming practices across the industry, and has been the driving force behind the brand's thought leadership efforts. By leading the entire marketing function, she oversees the implementation of creative campaigns, strategic partnerships, social media marketing, content creation, product and packaging design, shopper marketing, and innovation. RESOURCES Pete & Gerry's: https://www.peteandgerrys.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What happens when podcast host, master marketer, and referral system pioneer Seth Greene takes the hot seat and gets grilled on his biggest wins, toughest failures, and the real story behind 2,000 videos and a no-ask referral empire?   In this rare role-reversal episode, Sharkpreneur host Seth Greene is interviewed by Peter Murphy Lewis, founder of StrategicPete.com. Seth opens up about the mindset, methods, and mistakes behind his entrepreneurial journey. From selling his house using Facebook ads to building a no-ask referral system that earned him three Dan Kennedy Marketer of the Year nominations, Seth shares the behind-the-scenes moments that have shaped his success. You'll hear about painful lessons, martial arts-inspired leadership, and how he has created nearly 2,000 videos without burning out.   Key Takeaways: → What happens when a podcast host becomes the guest on his show. → How shifting your mindset can turn rejection into opportunity. → How one simple idea created a referral system that works without asking. → The connection between martial arts and modern leadership. → Why consistency, not perfection, is the secret behind 2,000 videos and counting.   Peter Murphy Lewis is the founder of StrategicPete.com and a seasoned fractional Chief Marketing Officer, known for helping CEOs transform messy, scattered marketing data into clear, actionable strategies that drive serious growth. With a rare blend of creative storytelling and strategic insight, Peter brings over a decade of experience in marketing leadership, positioning brands for exponential success. He's also a television host and lifelong storyteller, passionate about uncovering what makes entrepreneurs and businesses tick. Whether he's advising a startup or optimizing a legacy brand's digital ecosystem, Peter thrives on clarity, impact, and connection.   Seth Greene is the nation's foremost authority on how to grow your business with 50 DREAM affiliates and our founder, growing us to the Inc 5000 list in 2023. He is the co-host of the Sharkpreneur podcast with Shark Tank's Kevin Harrington, which was named the number 6 business podcast to listen to. Seth is a 9 time best selling author who has been interviewed on NBC news, CBS news, Forbes, Inc, CBS Moneywatch, and the only person in history to be nominated three years in a row for the prestigious GKIC Marketer of the Year award. Seth is a serial entrepreneur and has founded four successful businesses.   Connect With Peter: StategicPete.com Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, Welcome back to In The LOOP Podcast! This week, we're in the heart of Women's Rodeo World Championship week, and while the best in the world battle it out in Fort Worth for a record-setting $802,000 payout, we're taking a moment to celebrate a legend who has shaped the industry from the inside out.I'm honored to sit down with my dear friend, Billie Bray—wife, mom, competitor, Chief Marketing Officer at Equibrand, and now, the 2025 Pam Minick Lifetime Achievement Award recipient. This award is more than a title; it's a celebration of a lifetime of pushing the envelope for women in western sports—following in the footsteps of Pam Minick herself and joining the ranks of icons like Reba McEntire.Billie shares the story behind the surprise announcement, her long-standing friendship with Pam, and the memories they share—like taking home the Team Roping title together at the 2007 Windy Ryon. But more than that, Billie reflects on her role in the creation of the Women's Rodeo World Championship, the importance of offering levels for all women—from limited to challenger to pro—and how this platform is changing the game by providing life-changing opportunities for every stage of a cowgirl's journey.We also dig into what keeps her showing up for this industry year after year, how she's navigated leadership in a male-dominated space, and her advice to women trying to juggle family, career, and rodeo dreams. Spoiler alert—there's no perfect balance, but the kitchen table is a great place to start.Billie reminds us that success doesn't come without the hard lessons—and sometimes the biggest wins come when you keep showing up, even when it's tough.Congratulations again, Billie—you make all of us proud. Tune in now to hear her incredible story and join us in celebrating one of the greats.In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily. In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

In this episode of the Drop In CEO podcast, Dean Isaacs discusses how he helps B2B businesses achieve strategic growth and profitability. Dean shares his journey from corporate roles to becoming a fractional executive and launching the Fractional Launchpad, a group coaching program for fractionals. He emphasizes the importance of intentional networking and aligning business strategy with sales and marketing efforts. They also explore Dean's new initiative, the Fractional Collective, which aims to build a supportive community for fractionals and consultants. Episode Highlights: 04:34 Networking Strategies for Business Growth 09:09 Aligning Sales and Marketing for Success 12:24 The Rise of Fractional Executives 18:24 The Fractional Launchpad and Collective Dean Isaacs is the founder of Vantage Group, a sales and marketing strategy firm dedicated to helping B2B businesses achieve strategic revenue growth and profitability. With over two decades of experience, Dean has advised hundreds of companies and served in numerous fractional Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) roles, bringing a results-driven approach to leadership and business growth.Beyond his work with B2B companies, Dean is a trusted coach and mentor to fractional executives. Through his group coaching program, the Fractional Launchpad, he empowers fractional leaders to confidently launch and scale their businesses, leveraging his expertise to help them thrive in the evolving fractional space. Connect with Dean Isaacs: Company Website: https://www.thevantagegrp.com/ Linkedin: https://www.linkedin.com/in/deanisaacs/ For More Insights from The Drop In CEO:

Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/  LinkedIn: https://www.linkedin.com/in/shawnreddy/  YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d    Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices.​ Website: https://pronotary.com/  LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/  Instagram: https://www.instagram.com/pronotaryllc/#  Facebook: https://www.facebook.com/pronotaryllc/    In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Becky Freemal is an author, speaker, Emmy award winning broadcast journalist-turned-fractional Chief Marketing Officer and founder of The Market Exec.She is the author of Brand Voice, how to use people + data to create a brand story that never falls flat again.She brings together the power of storytelling with the need for data-driven results into bold, innovative marketing strategies to provide massive value to everyone.Linked In: https://www.linkedin.com/in/beckyfreemal/Book: https://www.amazon.com/dp/B0D6WPMB2K?ref=cm_sw_r_cp_ud_dp_R8MDBYBDK2MG5B0FF2B1&ref_=cm_sw_r_cp_ud_dp_R8MDBYBDK2MG5B0FF2B1&social_share=cm_sw_r_cp_ud_dp_R8MDBYBDK2MG5B0FF2B1&skipTwisterOG=1Connect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!

Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/  LinkedIn: https://www.linkedin.com/in/shawnreddy/  YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d    Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices.​ Website: https://pronotary.com/  LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/  Instagram: https://www.instagram.com/pronotaryllc/#  Facebook: https://www.facebook.com/pronotaryllc/    In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

I'll tell you what happened in my career before. Maybe you've been there, too.There's a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn't really a strategy. That is not the way to get the best ROI, the most juice for the squeeze.Sponsorships truly succeed when they tie into the value proposition of the brand. So this lesson in a recent podcast guest application really grabbed my attention – “Maximize brand awareness by going beyond the ‘logo slap' sponsorship”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Rebecca Biestman, Chief Marketing Officer, Guild [https://guild.com/].Guild raised $175 million in a Series F funding round in 2022, at a $4.4 billion valuation. Wellington Management led the financing, and Oprah Winfrey participated in the round, along with other backers. Biestman manages a team of 70 in the marketing department.Lessons from the things she madeMaximize brand awareness by going beyond the “logo slap” sponsorshipEmbrace new tech that helps drive your brand strategyTo build a brand that lasts, consider rebranding a team sport Be prepared to step up when the unexpected happensThe best candidate for a role isn't always the one who has done it beforeMaking a difference and building something great aren't mutually exclusiveDiscussed in this episodeJoin us for MEC050: Let AI Agents Market For You [https://join.meclabsai.com/ai-agents] on Tuesday, May 13th at 2 pm EDTCreative Marketing: Does it all make sense? (Podcast Episode #19) [https://www.marketingsherpa.com/article/interview/creative]Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (podcast episode #125) [https://marketingsherpa.com/article/interview/sports]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Identifying, developing, and empowering the right people can make all the difference in building a thriving financial practice. Take it from Jason L Smith, author of The Rainmaker Multiplier: How to Create a Self-Sustaining, Scalable Financial Planning Business. Join host Matt Seitz, Chief Marketing Officer at C2P, as he continues his conversation with Jason on the key themes behind the book and The Rainmaker Multiplier process. Learn how Jason's strategic hires like Jeff Warnkin, CFP, CPA, NSSA, BPC, Senior Wealth Manager, and Bryan Bibbo, AIF, NSSA, BPC, CEPA, now President and CFO, transformed JL Smith through their distinct but complementary strengths. Plus, discover the critical importance of "backstage players" who make everything possible behind the scenes. Tune in to learn more about practical frameworks for talent development, including the proven five-rung advisor career path that has helped numerous financial practices scale successfully.Resources:Books referenced: The Rainmaker Multiplier: How to Create a Self-Sustaining, Scalable Financial Planning Business by Jason L SmithThe Bucket Plan®: Protecting and Growing Your Assets for a Worry-Free Retirement by Jason L Smith Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick LencioniProcess referenced: The Bucket Plan® philosophyTraining referenced: The Teamwork Movement Live Training Free Toolkit: The Rainmaker Multiplier Toolkit (includes bonus chapters and templates)The Ensemble Practice program referenced: G2 Leadership InstituteBusiness coaching program referenced: Strategic Coach

Episode SummaryTune in as host Paul Gibson sits down with Matthew Creswick, Chief Marketing Officer at Huble Digital, to explore the 95-5 marketing strategy. This insightful episode dives into balancing long-term brand building with capturing in-market demand, the evolving buyer landscape, the role of AI, and how intent data is changing the game for B2B marketers. Whether you're a seasoned pro or new to the field, this episode offers actionable advice and fresh perspectives on marketing strategy.About the GuestMatthew Creswick is an experienced marketing and business leader with over ten years of experience in the HubSpot industry. He has held senior roles, including Regional Managing Director, Chief Marketing Officer, and Chief Product Officer, and has worked across Europe and Southeast Asia.A certified HubSpot trainer with a Bachelor's degree in Business Management with Marketing, Matthew has been featured in Content Grip, the Huble Blog, and HubSpot.com. He is also a member of the CMO club in Exit Five and was recognized as an AMCHAM NextGen 2020 Leader.An active speaker and host, Matthew has presented at GWI Live and hosted multiple GWI virtual events.Beyond work, he enjoys football, golf, technology, and traveling the world.Website: https://huble.com/Connect with MatthewKey Takeaways- Understanding the 95-5 Framework: Focus on being memorable to the 95% not currently buying while effectively converting the 5% in-market.- Modern Buying Behaviors: Buyers prefer independence and typically resist traditional funnel tactics like forms and cold calls.- Power of Intent Data: Leveraging tools like Demandbase empowers marketers to identify accounts actively searching for solutions.- Building a Memorable Brand: Investing in brand equity ensures customers recall you when they're ready to buy.- AI's Role: AI enables scalable personalization, like crafting one-to-one tailored content and identifying actionable insights.Quotes"Brand isn't just for billion-dollar companies with Super Bowl ads. It's the asset that keeps your pipeline alive even when your ad budget dries up.”Recommended ResourceBooks: - Shoe Dog: A Memoir by the Creator of NIKE  by Phil Knight.- Purple Cow: Transform Your Business by Being Remarkable by Seth GodinNewsletters:- Exit Five  by Dave Gerhardt.- Newsletter by Kieran Flanagan from HubSpot.Shout-Outs- Gary Vaynerchuk - Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends- Seth Godin - Founding editor of the Carbon Almanac, blogger and entrepreneur.- Dharmesh Shah - UK & Ireland Country Director, Present Technologies- Kieran Flanagan - Marketing (CMO, SVP) | All things AI | Sequoia Scout | Advisor- Dave Gerhardt - Founder, Exit Five

This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer. We each have our own journey, but today, Jim will take you through his — including an internal viral campaign within P&G that ultimately led to him being offered the role. Then, he walks us through my version of the CMO To-Do List: ten key characteristics to help you ascend the ladder. So whether you're aspiring to the CMO seat, just starting your marketing journey, or simply curious about how leaders grow — this one's for you. Let's jump in!Head over to our LinkedIn to complete your own Marketer's Self-Evaluation.---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, hosts Chris Boyer and Reed Smith unpack how the role of the Chief Marketing Officer has evolved—both across industries and within health systems. The expanding CMO playbook – CMOs are now expected to drive growth, lead digital transformation, and influence business-wide decision-making. The impact of AI and analytics – Today's marketing leaders must be data-fluent and tech-savvy to keep pace. Healthcare's unique pressures – From navigating tight budgets to partnering with clinical and operational leaders, health system CMOs face distinct challenges. Brand trust in the spotlight – The demand for transparency and ethical communication has never been higher. Also, in a special panel recorded live at #HMPS25, we hear from three leaders at the forefront of this transformation: Tanya Andreadis, VP, Chief Marketing and Experience Officer Andy Chang, Chief Marketing Officer, UChicago Medicine Chris Bevolo, Chief Transformation Officer, BPD Mentions from the Show:  Tanya Andreadis, VP Chief Marketing and Experience Officer Andy Chang, Chief Marketing Officer, UChicago Medicine Chris Bevolo, Chief Transformation Officer, BPD Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Adam sits down with Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach and co-host of Destination Discourse. They discuss critical issues facing DMOs, including the impact of AI on travel planning, the importance of personalized experiences, and the evolution of website engagement. Stuart challenges the industry to confront uncomfortable truths, offering a roadmap for DMOs to thrive in a rapidly changing landscape. Subscribe to our ⁠newsletter⁠! The ⁠Destination Marketing Podcast⁠ is a part of the ⁠Destination Marketing Podcast Network⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠adam@thebrandrevolt.com⁠ or visit ⁠www.thebrandrevolt.com⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠www.thedmpn.com⁠. If you are interested in joining the network, please email ⁠adam@thebrandrevolt.com⁠.

How can you balance brand awareness with measurable results in your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing how to strike a balance between building recognition and driving measurable results.Christine emphasizes the challenges that come with over-indexing on attribution and explains why not everything can be tracked to the smallest detail. She advocates for a customer-centric approach, where the focus is not just on data points but on creating seamless, meaningful experiences for potential customers. Christine also dives into the role of AI and data privacy, sharing her thoughts on how these rapidly evolving elements are reshaping marketing strategies.In this episode, we cover:The balance between brand awareness and attribution in driving marketing successWhy overemphasizing attribution can misguide your marketing investmentsThe importance of optimizing the customer journey and experienceHow AI and data privacy trends are impacting marketing strategiesThe value of professional communities and peer networks for marketing leadersIf you're ready to rethink your marketing strategy and build a stronger brand while making smarter, data-driven decisions, this episode is full of key insights you won't want to miss!

For episode 202, we're excited to welcome Marc Vanlerberghe, Chief Marketing Officer atthe Algorand Foundation. Marc is a visionary leader with some impressive experience in the tech world, having previously led the launch of Android at Google, and is now focused on making blockchain useful, scalable, and impactful at Algorand.In this episode, Marc shares what makes Algorand's infrastructure unique, and how it's enabling gamechanging projects like HesabPay for real-time humanitarian payments in Afghanistan, Wholechain for ESG-focused supply chain transparency, and LabTrace for verifying scientific research in the age of AI, among other exciting use cases. He also dives into how YOU can get involved in the Algorand ecosystem, and some of the supports available for builders.We discuss:Why blockchain infrastructure—not just buzzwords—matters for delivering real-world impact at scale.How Algorand is powering next-gen use cases in humanitarian aid, scientific integrity, and supply chain transparency.And what makes the Algorand ecosystem unique—plus how you can start building, participating, or supporting impact-driven projects on it.--Key Takeaways--

The Power of a Fractional CMO: Strategic Growth Without Full-Time Overhead In this episode, Michael sits down with Angela, a seasoned fractional Chief Marketing Officer (CMO), to explore the advantages of bringing in high-level marketing expertise—without the commitment of a full-time hire. They discuss how fractional CMOs provide strategic direction, prevent costly marketing missteps, and help businesses focus on core growth instead of getting lost in daily execution. Michael highlights the value of fresh, external perspectives, while Angela explains how a fractional CMO can also train and equip internal teams for long-term success. How Team Interaction Can Elevate Work Quality Angela shares a real-world leadership challenge: addressing the decline in a long-serving team member's performance. By increasing direct engagement, setting clearer priorities, and managing workload effectively, she helped turn things around—leading to improved work quality and renewed enthusiasm from the team member. Michael emphasizes the importance of leaders actively supporting their teams, organizing tasks more effectively, and creating environments where employees can thrive. Marketing Success Starts with Strong Foundations Michael and Angela break down the core principles of successful marketing strategies. Angela stresses the need for intentional action—focusing on the right marketing channels rather than chasing trends. Michael reinforces this with a striking statistic: 52% of Fortune 500 companies from 25 years ago no longer exist, largely due to unclear marketing and business strategies. Together, they discuss the importance of messaging clarity, customer attraction, and ongoing adaptation to stay competitive.   Website:  https://www.growthdirective.com/ LinkedIn:  https://www.linkedin.com/in/angelabfrank/ About Companies like 23andMe, Lemonaid Health, Aeroflow Healthcare, and Total Body Experts prove that health and wellness is a growing industry. The problem? → It's hard to achieve profitable growth without sacrificing scale. I've spent the past decade building growth teams and scaling revenue for wellness brands. Now I advise executives and answer questions like “Where should we focus our marketing efforts for growth?” “How can we reduce CAC while scaling our ad spend?” and “How can we generate dependable leads for our sales team?” My specialty is growing brands through marketing ecosystems → a strategy that supercharges growth while costing less. DM me: get your growth questions answered and learn how I typically structure engagements. Quick facts: → Over $50M generated for brands. → I help health & wellness brands across telehealth, eComm, DME, nutrition, education, aesthetics (and more). → My podcast has helped hundreds of entrepreneurs grow their brands. → I live the lifestyle (and that's why I love helping health & wellness brands grow). Specialties: Growth Marketing, Marketing Strategy, Customer Acquisition, Digital Advertising, Landing Page Optimization, Lifecycle Marketing, CRM Enablement, Content Marketing Strategy.

In this episode, Duane Mancini interviews Joao Rezende-Neto on his remarkable journey through the global landscape of medicine and innovation. From medical training in Brazil to a trauma fellowship in the US, exposure to Boston's cutting-edge medical advancements, and experiences in Canada, this episode explores the unique insights gained from navigating diverse healthcare systems. Discover how these international experiences spurred the drive to bring innovative solutions across borders, adapting ideas from Boston for Brazil and vice versa. We delve into the critical considerations of clinically relevant research, fostering effective collaborations between clinicians and business leaders, and the balance of scientific rigor with economic impact. Hear firsthand about the challenges and rewards of being a physician entrepreneur dedicated to advancing healthcare on a global scale. Tune in for a unique perspective on the intersection of global medicine, innovation, and entrepreneurial spirit.Joao Rezende-Neto LinkedInInventoRR Md LinkedInAbClo WebsiteDuane Mancini LinkedInProject Medtech LinkedInProject Medtech Website

Send us a textToday's In the Den episode is one that cuts right to the heart of our Mama Dragons mission — we're diving into the truth that parenting is political. Whether we like it or not, the choices we make as parents, how we show up for our kids, what we teach them, how we advocate for them, all ripple out into the world around us. When you're parenting queer kids, those ripples can have a far reach and significant impact. Sara talks with special guest Jasmine Banks about the importance of nurturing a community committed to collective growth and support, because raising children is to actively participate in societal change, and the way we parent today directly influences the world our children will inherit tomorrow. Special Guest: Jasmine BanksJasmine Banks (she/her) has more than 10 years of progressive advocacy, movement building, and organizing experience. She spent the last five years dedicated to leading an intervention campaign, UnKoch My Campus, addressing the impact of far-right billionaires leveraging their philanthropic donations in higher education to erode democracy. During the campaigns she organized multiple campuses, coalitions, and provided movement support to hundreds of students, educators, and community activists. Jasmine has traveled to a number of higher ed institutions to speak with students and faculty about donor transparency and academic freedom. She was most recently honored to give a keynote for the Higher Education division of the American Federation of Teachers. Jasmine is also a former licensed therapist, Chief Marketing Officer, and small business owner.Links from the Show:Generation Common Good: https://generationcommongood.org/ Parenting Is Political podcast: https://www.parentingispolitical.org/episodes Join Mama Dragons here: www.mamadragons.org In the Den is made possible by generous donors like you. Help us continue to deliver quality content by becoming a donor today at www.mamadragons.org. Support the showConnect with Mama Dragons:WebsiteInstagramFacebookDonate to this podcast

Send us a textThis episode of the Customer Success Playbook podcast is a breath of fresh Livingston, Montana air. Kevin Metzger sits down with Katie Smith, fractional CMO and founder of Wild Path Consulting, to unpack how strategic marketing and proactive customer listening can transform customer relationships and drive sustainable growth. Katie dives into tactics that ensure continuous customer engagement, especially in volatile markets, and shares actionable insights on how aligning customer feedback with marketing can unlock next-level success.Detailed Analysis: Katie Smith's marketing philosophy is simple but potent: Always keep your ear to the ground. As a fractional Chief Marketing Officer, she specializes in building scalable strategies by embedding listening loops throughout the customer lifecycle. In this episode, Katie unpacks the critical role of subtle, continuous feedback gathering—from onboarding questions like "What are you most excited about?" to reflective prompts such as "What has changed the most for you?"She emphasizes integrating these questions into everyday interactions rather than relying on clunky surveys. It's about embedding marketing intelligence into the customer success function. And here's the kicker: Katie makes a strong case that the insights from customer success should be fueling marketing strategy just as much as sales data does. That shift in mindset helps brands stay ahead of the curve—adjusting messaging, realigning offerings, and reinforcing value in real time.The conversation also touches on the broader organizational alignment between marketing and customer success teams. With fast-moving market shifts, this collaboration isn't just beneficial; it's essential. Katie leaves us with a compelling preview of part two, where the focus sharpens on co-owning long-term value across departments.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation's annual Hall of Fame induction and celebration—the conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fame's inception in 1948, only 296 people have been inducted.Joining Jim are:David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a box—he is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.---Learn more about the entire class of inductees:https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspxPlus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857---This week's episode is brought to you byDeloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when cutting-edge AI meets the future of personalized healthcare? In this episode, Andy Dé, Chief Marketing Officer at Lightbeam Health Solutions, discusses the transformative role of AI and analytics in shaping personalized, value-based healthcare. Drawing on a diverse career across pharma, medtech, diagnostics, and provider networks, Andy highlights the evolution from descriptive to predictive and prescriptive analytics, driven by data and AI advancements. He emphasizes the rise of agentic AI and automation in workflows, improving care coordination, risk stratification, and outcomes, particularly in population health management. Andy also explores the convergence of emerging technologies like robotics, virtual reality, and machine vision with AI in global healthcare settings. He concludes by noting both the tremendous opportunities and risks AI presents, ranging from healing and operational efficiency to ethical concerns and potential misuse. Tune in and learn how agentic AI is transforming care delivery, improving outcomes, and reshaping the industry as we know it! Resources: Connect with and follow Andy Dé on LinkedIn. Follow Lightbeam Health Solutions on LinkedIn and discover their website! Check out Vikram Ekambaram's LinkedIn GenAI for GTM Newsletter!

In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.

As AI continues to evolve, how can marketing leaders ensure they're staying ahead of the curve instead of simply keeping up with it? And how do you navigate the complexities of using AI while maintaining a personal, human touch in your campaigns? Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow podcast. With a wealth of experience in marketing and AI, Courtney is leading the conversation about how artificial intelligence is transforming the marketing industry and redefining business strategies. She's here to share her insights on the next era of client intelligence and the five levels of AI that are reshaping businesses. Courtney Baker is the CMO of Knownwell, an AI-native Commercial Intelligence platform, and host of the AI Knowhow podcast. Formerly CMO and CRO at Full Focus, she led its transformation from a personality-driven to a product-led brand. With over 200 episodes as host of the popular Focus on This podcast and 50 on AI Knowhow, Courtney continues to pursue elevating humanity while leveraging transformational technology. RESOURCES Knownwell: https://www.knownwell.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

When you think of cameras in construction, do you see them as just security tools—or could they be the key to unlocking full jobsite intelligence? Joining us today is Marca Armstrong, Chief Marketing Officer at Sensera Systems, a leader in jobsite intelligence solutions. Over the past decade, Sensera Systems has transformed how construction teams use visual technologies—not just for security, but for improving safety, efficiency, and project success. Marca Armstrong has successfully launched and developed brands globally, driving incremental revenue and profits from the launch of new products. She is passionate about the use of technology and data to connect silos across an organization as a means to improve the customer experience and increase brand awareness. She holds a BA in International Relations from Mount Holyoke College and an MBA in International Business from the Thunderbird School of Global Management. RESOURCES Sensera Systems: https://www.senserasystems.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This week I'm sitting down with Joy Allen-Altimare, the Chief Marketing Officer at Saucony. Such an interesting time to have this conversation with everything that's going on both for the brand as they really are in this fun-to-watch reinvigoration phase, as well as what's going on here in the U.S. with the tariffs. Joy talks to me about how being a swimmer growing up in Chattanooga really shaped a big part of her mindset and empowered her to think differently and progressively as a leader. We talk about what it looks like for her to lift up other women both in and out of the office, and what we can expect from Saucony as a brand as we look ahead into the rest of 2025 and 2026. Plus: She also shares her takeaways on the evolution of sports style, and why it's important to have your own board of directors.SOCIAL⁠@joyaltimare⁠⁠⁠⁠⁠⁠⁠⁠⁠@emilyabbate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@hurdlepodcast⁠⁠⁠⁠⁠⁠⁠⁠OFFERSLagoon Sleep | Head on over to LagoonSleep.com/Hurdle and use code “HURDLE” at checkout for 15% offPILLAR | Head to PillarPerformance.shop, or for North American customers, head to TheFeed.com and use the code HURDLE for 15% off your first purchase.JOIN: ⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠SIGN UP: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weekly Hurdle Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ASK ME A QUESTION: Email hello@hurdle.us to ask me a question to be answered in an upcoming episode!