How It's Done: a Podcast for Curious Marketers

Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agile planning in fast-changing markets, and the impact of thought leadership. Dive into the ethical and strategic implications of AI in marketing and PR, including its role in SEO and content creation. Plus, discover why authenticity and character are key to earning media success. It's a highlight reel packed with the strategies and perspectives shaping what's next. In this special 2024 Wrapped episode, we've curated the most impactful moments from this season's conversations with industry leaders, innovators, and storytellers. From leveraging AI to transform marketing workflows to redefining healthcare branding and thought leadership, these highlights capture the insights that mattered most. Hear how organizations are navigating change, embracing new technologies, and driving meaningful connections in a competitive landscape. Whether it's uncovering emerging trends, exploring human-centered strategies, or sparking new ideas, this episode is packed with takeaways to inspire your 2025 plans. Show Notes (00:01:15) John Hallock: Why marketing plans should be simple, flexible, and adaptable to change. (00:04:57) Mark Macias: Meaty earned media comes from compelling characters and authentic storytelling and solid data. (00:08:15) Linda Smith: Driving brand awareness with strategic, and sustained, thought leadership. (00:14:02) Todd O'Neill: How AI is rapidly changing the SEO landscape. (00:19:27) Greg Gallant: Podcasts as a critical component of the modern media landscape. (00:23:17) Femtech Panel: Building brand awareness on limited marketing budgets. (00:26:32) Colin Hung: How even small booths can have a big impact at healthcare conferences. (00:32:30) Carol Flagg: The rise of vodcasting to expand your podcast's reach. (00:35:49) Mitch Duckler: The Future-Ready Brand: how Fortune 500 brands are leveraging AI to enable micro-segmentation and hyper-personalization. (00:41:37) Brian Tanquilut: A prominent financial analyst with prescient predictions about healthcare claim denials, revenue cycle challenges, and the future of pharmacy. Relevant Links/Information: Season 4, Episode 1: The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling Season 4, Episode 2: A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds Season 4, Episode 3: How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales Season 4, Episode 4: The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse Season 4, Episode 5: Future Proofing PR: Insights from Muck Rack's CEO Season 4, Episode 6: Empowering Her Health: Unveiling the Secrets of the FemTech Movement Season 4, Episode 7: Swag, Socks, and Sweet Success: Colin Hung's Conference Formula Season 4, Episode 8: The Future of Digital Media: How Vodcasting is Changing the Game Season 4, Episode 9: The Future-Ready Brand: How to Leverage AI and Emerging Technologies Season 4, Episode 10: Follow The Money: 2025 Healthcare Trends & Headlines

Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare Advantage cutbacks to the evolving role of telehealth, Brian shares insights on where the money's flowing and what healthcare marketers need to know. Tune in for a must-listen discussion that unpacks the critical shifts in healthcare, labor costs, and technology investments. Brian Tanquilut brings over 20 years of experience as a senior equity analyst with Jeffries, providing a unique perspective on healthcare's most pressing issues. In this episode, he reveals how healthcare providers are navigating post-COVID realities, from labor stabilization to Medicare Advantage cutbacks. We explore how major health plans are shifting strategies, what the decline in supplemental benefits means for patients, and how technology like AI is reshaping the industry. Tanquilut also dives into the challenges facing telehealth and the growing importance of the pharmacist-patient relationship. Don't miss his expert take on the future of healthcare and how these trends will shape marketing strategies for years to come. In this episode, we discuss: Why Medicare Advantage plans are pulling back on “consumerism” supplemental benefits. How healthcare labor costs are stabilizing and impacting operations. Reasons behind the decline of telehealth and what patients value more. How AI is changing the game for payors and providers alike. The evolving role of pharmacists as key healthcare partners. Show Notes (01:23) Overview of healthcare sectors Brian covers, including hospitals, pharmacies, and value-based care   (04:26) The Medicare Advantage cutbacks and how they affect supplemental benefits   (08:12) Stability of commercial insurance and the focus on Medicare Advantage   (10:00) Discussion on the Jeffries Bus Tour and healthcare's importance in Nashville   (12:40) Labor cost inflation in healthcare and signs of stabilization   (13:48) Medicaid reimbursement rates increasing and the impact on hospitals   (19:28) Hospital investment challenges: labor vs. technology during post-COVID recovery   (20:00) AI in healthcare: payers' advanced tools and hospitals' need to catch up   (21:18) Revenue cycle management moving to the forefront of hospital CFOs' strategies   (24:54) Decline of telehealth post-COVID and the importance of patient-clinician relationships   (26:30) How pharmacies, like CVS, are shifting to a cost-plus model and emphasizing pharmacist-patient relationships   (30:15) Behavioral health demand is high, but clinician shortages are a challenge   (31:12) Why direct-to-consumer behavioral health models are fading while insurance-based models thrive   (35:15) How upcoming elections may affect healthcare policies   (36:18) Brian's go-to healthcare news sources: Beckers, Modern Healthcare, Politico, and CQ HealthBeat   (37:29) Future trends and key takeaways for healthcare marketers   Relevant Links & Recommended Reading Recommended Reading Becker's Hospital Review Modern Healthcare Politico CQ Healthbeat 11 Years of the Two-Midnight Rule: How a Controversial Policy is Shaping Medicare and Hospital Admissions in 2024 CMS Update to the Two-midnight Rule For providers, application of the 2-midnight rule to Medicare Advantage appears to bring a revenue influx The State of Claims: 2024 Find Jefferies on Jefferies.com LinkedIn Find Brian Tanquilut on: LinkedIn Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com 

Dive into the dynamic world of AI with Kriste Goad and special guest Mitch Duckler in this week's episode of How It's Done. Discover how AI is revolutionizing marketing as Mitch, author of The Future-Ready Brand, shares insights from his research with Fortune 500 CMOs across various industries. Uncover strategies to upskill your team, integrate AI seamlessly into workflows, and stay ahead in this transformative era. Don't miss this episode filled with dozens of actionable takeaways. Recommended Reading The Future Ready Brand: How the World's Most Influential CMO'S are navigating societal forces and emerging technologies The Indispensable Brand Find FullSurge on Fullsurge.com LinkedIn Find Mitch Duckler on: LinkedIn Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com

Dive into the dynamic world of Vodcasting with Carol Flagg, a managing partner at Answers Media Network. Discover how the fusion of video and podcasting is transforming content creation and audience engagement. Whether you're a seasoned podcaster or a curious marketer, Carol's insights on the latest trends and technological advancements in Vodcasting will leave you inspired and ready to innovate. Recommended Reading Answers Media Network Migrating Your Podcasts Shows From Google Podcasts before Google Podcasts goes away on August 30th, 2024 (previously July 30th, 2024) Find Healthcare Now Radio Healthcare Now Radio LinkedIn Find Carol Flagg on: LinkedIn Find What's My Tagline on Healthcare Now Radio Find Kriste on LinkedIn and Twitter Email Kriste: kg@growwithfuoco.com

Recognized as a Top 50 Healthcare IT Influencer, Colin knows a thing or two about healthcare conferences. He's a seasoned expert who has witnessed their evolution over the course of his career, including as a key organizer of the very popular annual Swaay.Health Live event (formerly HITMC) dedicated to healthcare marketers. Drawing from his own experiences putting on events and attending dozens more healthcare conferences each year, Colin offers practical advice for PR and marketing professionals looking to break through the noise and get the attention of customers, potential customers, and the media. Recommended Reading Swaay.Health Live HIMSS Conference VIVE PPPC Show  Healthcare IT Today Find Swaay.Health Swaay.Health LinkedIn Find Colin Hung on: LinkedIn Swaay.Health Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com 

Host Kriste Goad is joined by a panel of accomplished women in the FemTech industry: Visana Co-Founder and President Shelly Lanning, Flare Capital Principal Margaret Malone, and Healthcare Executive Leigh Ann Ruggles. Together, they dive into the recent surge of FemTech, exploring its impact on the healthcare industry, the use of AI in FemTech, and the power of branding and marketing in the sector. With insights on negotiation, talent, and toddlerhood survival, this episode offers a unique blend of expertise and personal experiences that will leave listeners informed and inspired. In this episode, we discuss: FemTech's rise in the healthcare industry AI's impact on healthcare and FemTech How much should you spend on marketing, PR, and branding The destigmatizing of women's health The FemTech funding challenges Importance of honesty, data, and knowing the pipeline in successful funding negotiations The role of storytelling and working with great marketers in building and selling companies Thoughtful event choices and leveraging relationships over extravagant sponsorships The importance of being intentional about budget allocation and creating a strategic plan Building good relationships with CFOs to gain trust and facilitate marketing budget discussions Recommended reading: Ovia Health Flo What to Expect Female Founders are Energizing Investment in Women's Healthcare Talent: The Market Cap Multiplier Storytelling that Sells – Part 3: Good Marketing Spoils the Plot What are we reading right now: To Kill a Mockingbird The Economist Axios Never Split the Difference Find Leigh Ann Ruggles on LinkedIn Find Shelly Lanning on LinkedIn | Visana Health Find Margaret Malone on LinkedIn | Flare Capital Find Kriste on LinkedIn | X

We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg's early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don't miss this insightful conversation on how AI is reshaping the landscape for curious marketers everywhere. (2:10) The history behind the term “podcasting”  (4:30) The early days of Twitter (X) with Evan Williams (06:29) The inception and evolution of Muck Rack, a media database that includes journalist contact information, media monitoring, and reporting (10:36) The broadening definition of media relations and podcasting's place in it  (12:12) The current state of social media (17:32) Muck Rack's 2024 “State of AI in PR” survey findings (23:12) Practical tips for incorporating AI into PR and marketing workflows (26:30) Using customer data for training purposes, and how Muck Rack is different from ChatGPT (30:20) The importance of listening to client feedback and input (32:21) Muck Rack's approach to innovation and the importance of continuous development to stay relevant (35:02) The ever-evolving landscape of PR and media relations Relevant Links & Recommended Reading Blogs, Podcasts, and Books Muck Rack's State of AI in PR Report Muck Rack's State of PR 2023 Survey Venture Voice Who is Michael Ortiz? Find Greg on: LinkedIn Twitter Muck Rack Linkedin http://muckrack.com Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com 

A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in marketing and public relations. Delve into the impact of AI on the industry, discussing its evolution, potential benefits and challenges, and ethical considerations for practitioners. Blogs and Podcasts Marcus on AI Generative AI has a Visual Plagiarism Problem The Almost Timely Newsletter AI Untangled The Platformer Hard Fork Kara Swisher and Scott galloway: Pivot What Next: TBD Content Marketing Institute Social Media Examinar AI Guidance from Healthcare Communications Association PRSA AI Ethics and Guidance  Find Todd on: LinkedIn http://toddoneill.com Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com

Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. Discover how Progeny is revolutionizing women's healthcare and tackling the maternal and infant health crisis. Plus, gain exclusive insights into the marketing strategies driving their success and learn about the latest trends shaping the future of healthcare. Tune in for an eye-opening conversation that will leave you informed and inspired! Blogs and Podcasts Better women's health could add $1 trillion to the global economy (McKinsey, Davos 2024) A subsection of tech is set to be worth $1 trillion. But taboos are holding it back (CNBC) What is FemTech? Even in femtech, it still pays to be a male founder AI-powered Health Care Model Proves Successful in Reducing Preterm Births and NICU Admissions Linda's Top Industry News Sources March of Dimes: An Unfair Fight: How Race and Social Determinants Impact Maternal and Infant Health  2023 March of Dimes Report Card Kaiser Family Foundation The Commonwealth Fund McKinsey Health Institute Find Linda on: LinkedIn lsmith@progenyhealth.com ProgenyHealth (new website launching in February) ProgenyHealth on LinkedIn ProgenyHealth on X (Twitter)  ProgenyHealth's 2024 Maternal & Infant Health Trends Report An Unfair Fight: How Race & Social Determinants Impact Maternal & Infant Health Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com

Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable. Related reading Blogs and Podcasts The Value of Characters with Every Media Campaign What Not to Do With Your Brand (Mark weighs in on Elon Musk's decision to rename Twitter) How to Find the Best PR Agency for Your Startup PR that drives leads (a case study) How to Measure the ROI of PR Will AI Replace Publicists?  Find Mark on: LinkedIn Find MaciasPR Find Kriste on: LinkedIn and Twitter Email Kriste: kg@growwithfuoco.com

What are the essentials of a strategic marketing communications plan, and how can marketing, communications, sales and the executive suite keep it simple, remain flexible, cross-pollinate, and work in sync to effectively execute against such a plan? Quantum Health CCO, John Hallock shares takeaways from his deep well of experience at some of healthcare's biggest brands, from his time at Livongo during one of the health tech's biggest mergers, to his time at well-funded startup Transcarent, and now, leading the small-and-agile team at Quantum Health. (0:46) John Hallock discusses his previous roles in the healthcare industry, including his time at Livongo and Transcarent. (6:02) John dives into Quantum Health's focus on storytelling and how it separates them from competitors. (8:54) John discusses the strategies  Quantum Health has used to bolster its industry presence  (11:29) John shares insights into internal alignment and getting stakeholders to understand different forms of content created by the comms team versus the marketing team. (13:29) John discusses in-house talent plus when and how to leverage external agencies. (17:35) John talks about the importance of storytelling and leveraging different forms of media to support communication efforts. (20:00) Kriste and John discuss the successes and failures of experimenting with out-of-the box ideas. (23:49) John discusses the rise of CEO PR and the importance of CEO involvement in public relations. (27:48) Kriste and John talk  about using brand journalism and real stories to inject new relevance into the Quantum Health brand. (40:10) John and Kriste talk about how there are more opportunities to get your story out, leveling the playing field for smaller companies. (44:56) John shares his favorite news sources, including Med City News and Modern Healthcare, and the importance of staying updated on industry news. Relevant Links & Recommended Reading Blogs and Podcasts The Art of Warrioring  How a Tiny Team Delivers Massive Media & Thought Leadership Results for Digital Health Darling Livongo Find John Hallock on: LinkedIn Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com

Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It's Done.  Find Joe Zappa on: Linkedin and Twitter Find Sharp Pen Media on LinkedIn and sharppenmedia.com Find Kriste on: LinkedIn and Twitter Email Kriste: kg@growwithfuoco.com

Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can't. On this episode of How It's Done: Shining a light on Dark Social Why Dark Social is ruining your online attribution Expert tips on how to make Dark Social work for you How traditional attribution is losing you money Erica Freckelton's superpower Follow ⁠fuoco on LinkedIn⁠ or find Erica on ⁠LinkedIn⁠.

With over 30 years of experience across a range of senior executive roles in the healthcare industry, our guest Karey Witty joins our host Kriste Goad as they turn the heat up on building brands. Karey Witty has worked as COO at Envision Healthcare, CEO at Horizon Health, CFO for Navi Health, Health Spring, and Centene Corporation. Recently, Karey became an operating partner at Welsh, Carson, Anderson, and Stowe and has his eyes set on building healthcare brands with Valtruis. In this episode of How It's Done:  Capitalizing on your brand to gain investors How to stand out in a crowded marketplace How to fill the whitespaces in healthcare Building your brand from the ground up Connect with Karey at karey@valtruis.com or on LinkedIn. Find more from fuoco at growwithfuoco.com.

fuoco's Senior Digital Marketing Manager Erica Freckelton is back with our host, Kriste Goad in part two of our three-part demand generation series for healthcare marketers. Tune in as they discuss the importance of knowing your target audience, demand creation vs. demand capture, and more. Follow ⁠fuoco on LinkedIn⁠ or find Erica on ⁠LinkedIn⁠.

fuoco's Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad in part one of a three-part demand generation special. Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special. 

The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content more valuable, and the importance of media in marketing. Learn more about Tennbeat at Tennbeat.com. Have a story you'd like to share with Kathryn? Email her at Kathrynrickmeyer@gmail.com, or follow her on Linkedin.  

Dennis Dailey, Editor-in-Chief and lead reporter for Mobile Health Times joins host Kriste Goad as they discuss the upcoming health conference, ViVE, and a new, snackable health technology information show, HITshow.   Learn more about HITshow by emailing Dennis at ddailey@hit.show, follow Dennis on LinkedIn, or find his coverage at mHealthtimes.com. 

Kriste Goad and Amanda Donnelly, a fractional CMO and growth partner with TechCXO, discuss fractional marketing leadership, when to leverage it and how to get the most from it.

We sat down with Dr. Nidhi Gupta to learn about the emerging epidemic of Wireless Mobile Device (WMD) addiction, its impact on our society and what can be done to break the cycle to achieve  life-technology balance.

Ryan Estes is a vetted podcast host, guest and entrepreneur. He has recorded over 300 interviews with more than a quarter-million downloads, and his podcast, Talklaunch, consistently ranked in the iTunes Top 100 podcasts. On a mission to put the world's top startup founders on the world's top podcasts, Ryan co-founded Kitcaster, a podcast booking agency that books you on top podcasts that speak directly to your ideal audience. In this episode of How It's Done, Ryan shares his expert advice on how to utilize podcasts to grow your brand. In this episode, we discuss: What Kitcaster is and how it came to be  The role podcasts play in “healing our ailing culture” and fostering connectivity Why Ryan calls himself an “American Buddhist,” and how an interaction with the Dalai Lama in his 20s has shaped his approach to business, leadership and relationships.  The benefits of working with a podcast booking agency to grow your business

Heather Locke, Chief Support Officer for Hammersmith Support — a self-described WordPress website development and maintenance shop for small and mid-sized businesses  — has over a decade of experience managing, optimizing and developing websites for clients. In this episode, Heather shares her four Wordpress website best practices -  messaging, calls to action, functionality and security. In this episode, we discuss: What the title “Chief Support Officer” means to Heather and why she chose it The benefit of using WordPress over other platforms for small to mid-sized businesses Heather's four website best practices: messaging, calls to action, functionality and security For more on website best practices, visit our blog: https://growwithfuoco.com/blog/

What if marketing teams could boost efficiency and speed while simultaneously creating more space for creativity? With artificial intelligence, the possibility is promising.  Jeff Coyle is the Co-founder and Chief Strategy Officer of MarketMuse, an industry-leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Jeff has had his finger on the pulse of content marketing and strategy optimization almost since its inception, and in this episode, he shares his expertise on how to optimize workflows - at every stage of the content lifecycle - by harnessing the power of AI.  In this episode, we discuss: Jeff's journey with MarketMuse, from early-adopter to co-founder How MarketMuse helps writers, editors, and publishers create content through the lens of a subject matter expert   If AI “posers” exist and, if so, what to do about them What is artificial intelligence, really? The evolution of technology, including AI and smart voice tech Is AI a threat to healthcare marketers? Two ways to train clients to optimize existing content For more on content marketing, visit our blog: https://growwithfuoco.com/blog/

Amy Mirlisena is a Clubhouse moderator and a curriculum developer in the tech space. Today she's teaching us How It's Done on the Clubhouse app! In this conversation, she walks us through how she became a Clubhouse moderator, what the future of social audio looks like and provides insight into how you can leverage this new social audio app to grow your business. For more on Clubhouse and social media marketing, visit our blog: https://growwithfuoco.com/blog/

Have you joined the most exclusive social app available? Our second Spark Session answers the question that nearly 50,000 people are asking Google every month: What is Clubhouse? Gen Xer, marketing and PR expert and fuoco's chief firestarter gives us the rundown on the audio app that has everyone talking, and even shares a secret to score your own invite. For more on social media marketing, visit our blog: https://growwithfuoco.com/blog/

Josh Spilker is the head of marketing at Friday.app, an asynchronous operating system for working from anywhere. But before he was making waves for tech startups' content strategies, Josh was a healthcare marketing manager, a journalist and a writer. In this conversation, he walks us through his pragmatic and opportunistic journey into content strategy, explains how he leverages past experiences in his current role to drive SEO and marketing impact and provides insight into creating a content strategy that'll get your company found on Google. For more on content marketing, visit our blog: https://growwithfuoco.com/blog/

Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done podcast, host and Chief Firestarter, Kriste Goad, reveals the top five SEO and keyword myths along with three easy ways to get started on SEO. Learn how to utilize these methods to kickstart your healthcare marketing and create content that ranks, resonates and drives growth. For more on SEO marketing, visit our blog: https://growwithfuoco.com/blog/ To view this podcast on YouTube, check out our channel: https://www.youtube.com/channel/UCX85ltJrtnGfML8J6G070iA

In this episode of How It’s Done, we talked healthcare M&A predictions with Nashville’s own Angela Humphreys, national healthcare practice leader at Bass, Berry & Sims, ranked among the nation’s Top 5 healthcare practices by both American Health Law Association (AHLA) and Modern Healthcare. Angela has counseled national healthcare organizations on hundreds of transactions in the healthcare industry, including hospitals and health systems, health plans, surgery centers, physician practice management companies, laboratories and healthcare information technology companies. She also leads interdisciplinary teams to provide clients with creative solutions to the operational and regulatory issues they face while working within an ever-changing, complex regulatory environment. Angela shared her journey to the top of her field, how COVID-19 shifted healthcare and how it continues to shape and drive healthcare IPOs, SPACs and private equity investment valued at $1.9 trillion.

Alisa LaPolt is the Policy & Advocacy Director of NAMI Tennessee and a mental health storyteller helping organizations understand and navigate the trends, conversations and importance of mental health in the midst and wake of some of the most complex, divided and stressful times in history. In this episode of How It’s Done, we discuss the investments being made in expanding access to mental health services, highlight a few corporate leaders in the space, discuss key legislation/policy making its way through local/state/federal bodies, and home in on the role of authenticity + CorpComms teams when organizations consider how to address one of the most important health issues of our time.

HealthLeaders editor Jim Molpus discusses the changes HealthLeaders has seen during his 20 years there (since the “dot com boom”), the current state of HealthLeaders and of the media in general. Molpus, who is also Leadership Programs Director for HealthLeaders, also notes changes in healthcare and healthcare media in the wake of COVID-19, and shares thoughts on the future of healthcare trade publications and the trending topics, like digital transformation and social determinants of health, that are moving up on the industry’s agenda.

What does it take to successfully lead Corporate Communications for a company IPO, and just how big of a team do you need to help do it? John Hallock, SVP, Corporate Communications at digital health darling Livongo, shares his experience leading communications during two of the biggest healthcare technology IPOs in history – athenahealth and Livongo – and now, Livongo’s proposed merger with Teladoc in a $18.5 billion deal.

Paul Keckley is Managing Editor of The Keckley Report, a healthcare policy analyst and widely known industry expert. We sat down with Paul to discuss healthcare policy amid the upcoming election, the future of our healthcare system, and how marketing has fueled the profitability of some of our country’s largest healthcare programs.

Ryan Inman is founder and CEO of Physician Wealth Services and host of the Financial Residency podcast. We sat down with Ryan to discuss what it takes to grow a successful podcast, the future of podcasting, podcast monetization and how his side hustle to guide physicians through a financial education became his next great venture, The Doctor Podcast Network.

Chris Dickey, Founder & CEO of Visably, built his SaaS business after pivoting the PR agency he founded, Purple Orange Brand Communications, to target search results to win brand placement in high-value Search Engine Results Pages (SERPs). Chris uses a strategy called Search Engine Visibility (SEV) to help increase the likelihood of people finding your brand in search. His value prop? Understanding the ins and outs of PR and marketing, and how the capabilities Visably offers can be used to generate a greater ROI. And let’s be honest, these days traditional PR can use all the help it can get in generating awareness and results for brands.

Companies and their corporate partners are getting creative in The New (ab)Normal to ensure they can meet the human need for philanthropy, corporate social responsibility and do-goodery. In this episode we are joined by Diana Ralston, executive director of Can’d Aid, and one of Can’d Aid’s biggest fans and corporate partner, Elizabeth Bailey. We'll hear how the two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can by shifting the gears of a planned skateboard build at one of the world's largest medical device manufacturers - to their doorstep. Listen to how this duo rallied some people-powered do-goodery to fuel a meaningful way to give back while staying safe.

In response to the COVID-19 global pandemic, nonprofit organizations are having to reimagine fundraising. In this episode, Mary Lyn Schuh, executive director of JDRF Middle & East Tennessee, details her organization’s pandemic pivot of the Chapter’s largest annual event, the 2020 Promise Gala, which was set to take place at Nashville’s Omni Hotel April 25th. Mary Lyn shares how they managed to exceed even their own expectations about what was possible under such circumstances and raise a stunning $1.16 million virtually. She discusses how they literally figured it out on the fly, leveraging some good ole Nashville starpower, some serious civic goodwill, the multiplier effect of digital and social media, and the power of visual storytelling to create a one-of-a-kind virtual experience.

Like many before her, Robin moved to Nashville to make it in music - never knowing she’d end up working for an industry-leading population health company (the former Healthways) and ultimately succeeding in the glamorous world of professional RFP writing. Now a two-time entrepreneur, master influencer, and CEO of Metre LLC, Robin guides us through her journey into healthcare consulting and all she’s learned along the way. The secret to her success? Finding something no one else wants to do, and doing it really well.   In this episode, we discuss: The importance of RFPs in finding the best vendor for your project Why relationships matter in the RFP process Discovering your ‘why’ and making it a niche Using your influence to drive business transformation How marketing expertise plays into the proposal process Finding a profitable gap in the market (then adding maximum value)

We get up close and personal with Karey Witty, COO of Envision Healthcare, to learn how he so artfully finds the time to give to the causes he believes in (he serves on the boards of directors for JDRF, American Heart Association and Monroe Carell Jr. Children’s Hospital at Vanderbilt) without compromising his commitments to his job and his family. We also learn the name of Karey’s college band, how got into cycling and why "Just Get Over Yourself" might be an apt title for his memoir.  In this episode you'll learn: What goes into deciding to serve on a non-profit board, and what does non-profit board service look like? Advice for people who may be trying to decide on Board service for charitable organizations? How is non-profit board service different from for-profit board service? How important is it for corporations to be involved in charitable causes and how do you go about getting buy-in for such support at the corporate level? Once you have that corporate-level buy-in, how do you then go about rallying the troops to a cause? What exactly is JDRF, Type 1 Diabetes, and why should people care? Advice for fundraising raising money Time management tricks for busy executives 

Stephanie Margalis, Director of Community and Culture for SPIN | United by Ping Pong joins us to talk about how to create community, culture and raving fans.  In this episode as we dive into: How an incredible Friday night party turned into a national ping pong club What goes into creating a Community and Culture department  How personality type and skillset translates into success  How a one-woman marketing department manages to build a national consumer brand

Scott Becker is founder and publisher of Becker's Healthcare and a nationally recognized healthcare lawyer at McGuireWoods. In this episode, he shares how (and why) he built one of the fastest growing media platforms in the healthcare industry from the ground up.  In this episode we dive into: How to build and grow a thought leadership platform for your business How to build and grow a media brand The three great qualities of successful people (and how to spot them in an interview) What a “crazy amount of responsiveness” looks like in a professional services firm Scott’s take on healthcare’s most exciting trend (and biggest game-changer), plus why he thinks the $30 billion merger of Catholic Health Initiatives and Dignity Health (now CommonSpirit Health) is the most interesting healthcare merger to watch

Mike Hollis, president of strategic business at healthcare technology firm emids, shares how he brings healthcare’s biggest brands to the biggest night of country music, the CMAs—and how he ties it all back to proven business results.  In this episode, we dive in to: How to stay up-to-date on the latest and greatest trends in health tech and business  How to leverage knowledge and expertise to create valuable relationships in the industry and why those partnerships matter  How emids is able to bring brands like Lyft, Under Armour, Aetna/CVS and others—some of the biggest names in healthcare and retail—together for a dialogue about digital transformation at its annual Healthcare Summit and CMA Celebration in Nashville

In our first episode, we chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Marketing Officer Mitzi Hunter and Director of Enterprise Accounts Carlen Self.