Podcasts about hubspotter

This episode is brought to you by Inbound Back Office.Even though we've had a conversation already on this podcast about HubSpot reporting not too long ago — which you should 100% check out if you haven't already — we're back at it again. This time with special guest, HubSpot Inbound Professor Jorie Munroe, because this topic is so stinkin' important.You see, one of the things that makes HubSpot so freakin' powerful extends far beyond the marketing, sales, and service automation tools it puts at your fingertips. Because it doesn't matter how many workflows, campaigns, blogs, email sequences, deals, or tickets you create within HubSpot.

Starting a marketing agency is challenging, but everything gets easier when implementing the right systems and procedures for you and your clients. In this episode, Clodagh S. Higgins shares her insights on how to build a happy and healthy agency. She is a business coach and consultant for digital marketing agencies and an ex-HubSpotter who helps owners in the areas of sales, marketing, services, and scaling. She explains how the Gino Wickman EOS model can work for your agency, the 6 pillars to a happy, healthy agency and how the They Ask, You Answer methodology will catapult your agency.   Links 426 - Show Notes Clodagh's LinkedIn Profile Growit Group Website Agency Life Podcast EOS Website They Ask, You Answer Method Book: The Happy Healthy Digital Agency Cloud Consultants Collective SendSpark   Connect With Paul  On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: Paul@paulhigginsmentoring.com   Thank You for Tuning In!

On this episode of The Intelligent Inbound® Podcast, Jen talks with Natalie Gullatt, Marketing Manager at HubSpot and Founder of the Black Marketers Association of America . Natalie is an experienced marketing leader with a focus on marketing strategy, and social media marketing, digital marketing, and customer marketing. Jen and Natalie discuss: Why she created Black Marketers Association of America The role of customer marketing in an inbound organization Why customer marketing starts before the customer becomes a customer The work she does on the Customer Evidence team as the Lighthouse Merchandising Marketing Manager How she enables marketers within HubSpot to use customer advocacy to bring in more prospects and close more deals.

“If you want to get my attention, you need to be quick and show me value ... because there are five other competitors out there begging for my attention.” That's the word from Brent Claremont, Director of Customer Onboarding at Emotive || Formerly HubSpot NAM & JAPAC. Listen to our talk with Brent to learn about things like:

Beth Dunn Beth Dunn is the author of Cultivating Content Design, a book that shows content leaders how to create the kind of successful content design program she has built at HubSpot. The secret to Beth's approach is communication. First, she listens intently to her colleagues and stakeholders. Then she invites them to workshops and other activities where they co-discover content concerns and figure out together how to address them. The key to Beth's success is her pragmatic approach. She always focuses on the issue at hand and always works with what she finds, not with "best practices" or other off-the-shelf solutions. We talked about: her career path at HubSpot, including the day that she learned from her new boss that she was a UX writer her layers model of content design - surface, structure, and strategy/scope - and how her articulation of them helps her communicate with colleagues the pragmatic nature and thrifty approach that drives her work her approach to organizational change, include a lot of "Tom Sawyer-ing" her "find your five" workshops how she scales her content design work how unhelpful it can be to compare what you're doing with what other organizations are doing how her coaching practice influences her content design work what she thinks we need to do as a profession to mature (hint: it might have to with content itself) Beth's bio Beth Dunn is a content and communications leader, speaker, author, and coach. She pioneered the content design practice at HubSpot, then developed and led the global HubSpot content design team. Her workshops, classes, exercises, and guides have helped scores of leaders, practitioners, and teams design better content, confidently and at scale. Beth Dunn lives on Cape Cod in her hometown with a charming husband and some quality cats. Connect with Beth on social media Twitter LinkedIn Instagram Video Here's the video version of our conversation: https://www.youtube.com/watch?v=67djFuc5Rzo Podcast intro transcript This is the Content Strategy Insights podcast, episode number 99. Many professions, including content strategy, worry about not having a seat at the table when it comes to influencing business decisions. Beth Dunn's solution to this is simple: Build your own table. This stance exemplifies Beth's scrappy, pragmatic approach to content work. She invites her colleagues to the table, listens to them, and then co-creates with them tailor-made content programs that grow and scale with the organization. Interview transcript Larry: Hi, everyone. Welcome to episode number 99 of the Content Strategy Insights Podcast. I'm really happy today to have with us Beth Dunn. Beth does content and communications at HubSpot, but more importantly, to me anyway for this podcast, she just wrote a book called Cultivating Content Design. So welcome Beth, tell the folks a little bit more about your work there at HubSpot and how you came to write your book. Beth: Absolutely. Well, thank you for having me on here. So, it's so thrilling. So I'm a long time HubSpotter. I was one of those people that started off when it was like a really small band of weirdos. And now it's just a large band of weirdos, which is great. So I started there in January, 2010, and kind of started off as the person who would annoy the engineers and say, could you please make the wording on the screen make more sense. Beth: I was in a customer service role, but in a room full of, I think there were 50 people at the time, I immediately sort of stood out as the one who was harassing people and saying, can we make this more clear, it would be more clear to the customers. And that just sort of evolved over time into an official role as a UX writer. We actually ended up hiring our first director of design, who was Joshua Porter, who people might know as Bokardo on Twitter. And he was kind of one of the first popularizers of the idea of microcopy as a scien...

Beth Dunn Beth Dunn is the author of Cultivating Content Design, a book that shows content leaders how to create the kind of successful content design program she has built at HubSpot. The secret to Beth's approach is communication. First, she listens intently to her colleagues and stakeholders. Then she invites them to workshops and other activities where they co-discover content concerns and figure out together how to address them. The key to Beth's success is her pragmatic approach. She always focuses on the issue at hand and always works with what she finds, not with "best practices" or other off-the-shelf solutions. We talked about: her career path at HubSpot, including the day that she learned from her new boss that she was a UX writer her layers model of content design - surface, structure, and strategy/scope - and how her articulation of them helps her communicate with colleagues the pragmatic nature and thrifty approach that drives her work her approach to organizational change, include a lot of "Tom Sawyer-ing" her "find your five" workshops how she scales her content design work how unhelpful it can be to compare what you're doing with what other organizations are doing how her coaching practice influences her content design work what she thinks we need to do as a profession to mature (hint: it might have to with content itself) Beth's bio Beth Dunn is a content and communications leader, speaker, author, and coach. She pioneered the content design practice at HubSpot, then developed and led the global HubSpot content design team. Her workshops, classes, exercises, and guides have helped scores of leaders, practitioners, and teams design better content, confidently and at scale. Beth Dunn lives on Cape Cod in her hometown with a charming husband and some quality cats. Connect with Beth on social media Twitter LinkedIn Instagram Video Here's the video version of our conversation: https://www.youtube.com/watch?v=67djFuc5Rzo Podcast intro transcript This is the Content Strategy Insights podcast, episode number 99. Many professions, including content strategy, worry about not having a seat at the table when it comes to influencing business decisions. Beth Dunn's solution to this is simple: Build your own table. This stance exemplifies Beth's scrappy, pragmatic approach to content work. She invites her colleagues to the table, listens to them, and then co-creates with them tailor-made content programs that grow and scale with the organization. Interview transcript Larry: Hi, everyone. Welcome to episode number 99 of the Content Strategy Insights Podcast. I'm really happy today to have with us Beth Dunn. Beth does content and communications at HubSpot, but more importantly, to me anyway for this podcast, she just wrote a book called Cultivating Content Design. So welcome Beth, tell the folks a little bit more about your work there at HubSpot and how you came to write your book. Beth: Absolutely. Well, thank you for having me on here. So, it's so thrilling. So I'm a long time HubSpotter. I was one of those people that started off when it was like a really small band of weirdos. And now it's just a large band of weirdos, which is great. So I started there in January, 2010, and kind of started off as the person who would annoy the engineers and say, could you please make the wording on the screen make more sense. Beth: I was in a customer service role, but in a room full of, I think there were 50 people at the time, I immediately sort of stood out as the one who was harassing people and saying, can we make this more clear, it would be more clear to the customers. And that just sort of evolved over time into an official role as a UX writer. We actually ended up hiring our first director of design, who was Joshua Porter, who people might know as Bokardo on Twitter. And he was kind of one of the first popularizers of the idea of microcopy as a scien...

On this episode of 'Inbound & Down,' host Jon Sasala chats with another amazing HubSpotter—one that’s famous in our world—Inbound Professor, Jorie Munroe. Jorie takes us through their journey of beginning at HubSpot, working up through the ranks of the Academy team, and gives us a behind the scenes look at the world of podcasting at HubSpot. -- Do you have questions about getting started with podcasting? Send them to inbound@moreycreative.com. Show Notes: HubSpot HubSpot Academy HubSpot Podcasts Skill Up The Growth Show Inbound Reporting Podcast Agency Unfiltered Connect: Facebook Twitter Instagram LinkedIn YouTube Blog

Clodagh S. Higgins is a Business Coach & Consultant for Digital Marketing Agencies with the Growit Group based in Ireland and works globally. An ex-HubSpotter, she has worked with over 500+ agencies around the world, helping them on the areas of sales, marketing, services, scaling, and growth in their businesses so that they can deliver exceptional results for their clients. She wrote a book called The Happy & Healthy Digital Agency and hosts the Agency Life podcast.

Im 42. OMT-Podcast wird es ziemlich speziell. Gastrednerin Inken Kuhlmann-Rhinow berichtet im Gespräch mit OMT-Gründer Mario Jung, wie man Mitarbeiter als Markenbotschafter einsetzt und so unternehmensinternes Influencer Marketing ausführen kann. Wie das gehen soll, fragst Du dich? Hör doch einfach rein! :-) Im Podcast gestellte Fragen: - Wieso sind für Inken Kuhlmann die eigenen Mitarbeiter die besten Influencer, die ein Unternehmen haben kann? (1:06.22) - Aus welchem Grund hat HubSpot sich für die Plattform LinkedIn entschieden? (1:34.957) - Wie kam die Idee auf, die eigenen Mitarbeiter als Influencer auf LinkedIn zu nutzen? (3:46.601) - Wie genau wurde die Idee umgesetzt? (5:17.312) - Wie wird ein Beitrag im Nachhinein bewertet? (6:32.253) - Wie weit ist ein solches Projekt erweiterbar? (8:21.181) - Gibt es spezielle Vorgaben oder Guidelines für die Influencer? (9:22.362) - Wie wird nun vorgegangen, um die Reichweite der Marke zu erhöhen? (10:48.561) - Wird das Projekt von HubSpot weiter ausgerollt und wenn ja, wie? (12:48.282) - Gibt es einen internen Anreiz für die Mitarbeiter, Teil dieses Projektes zu werden? (14:17.126) - Hat HubSpot schonmal über Anreize für die Mitarbeiter, diesem Projekt beizutreten, nachgedacht? (17:00.878) - Wäre es denkbar, das Programm auch für Externe auszubauen? (19:52.669) - Würde Inken Kuhlmann das Projekt bisher als Erfolg betiteln? (24:34.847) - Wird HubSpot in der Zukunft Tipps für gute LinkedIn-Beitrage veröffentlichen? (25:24.647) - Wie kann zum Beispiel ein kleiner Onlineshop Maßnahmen aus diesem Projekt ableiten? (27:07.007) - Auf was sollte man achten, wenn man solch ein Projekt starten möchte? (31:19.357)

I got to interview Clodagh S.Higgins. Clodagh is a business coach & consultant for digital marketing agencies with the Growit Group based in Ireland and works globally. An ex-HubSpotter, she has worked with over 500+ agencies around the world, helping them on the areas of sales, marketing, services, scaling and growth in their businesses so that they can deliver exceptional results for their clients. We spoke about: 1:47 Starting a business degree but leaving to move to Dublin and work for Dell. 2:21 Getting opportunity to work for Sony in Australia. Was first experience in understanding sales and marketing alignment 3:41 Opening up a consulting agency. 4:31 Moving back to Ireland. 5:01 Got an opportunity to work for HubSpot and run her own agency at the same time. 7:11 Leaving HubSpot to help agency owners have the businesses they dreamed of when they first started it. 9:11 Motivated by having impact with those around her. 14:31 Learning to truly communicate. 20:01 Doing what you love and creating your own path. 21:31 Designing your life your way. And much more. Her Podcast: Agency Life Podcast Her Book: A HAPPY & HEALTHY DIGITAL AGENCY: 6 Pillars to Build a Profitable Business with Ideal Clients This episode is sponsored by Nova Zora Digital experts in digital marketing. *Disclaimer: The views and opinions on Roman Prokopchuk's Digital Savage Experience are those of the guest's alone as their own, and the host's alone as his own. Information provided by the guest is fact checked to the best of our abilities. By providing background information to the show, the guest acknowledges that it is as accurate as possible. The show does not endorse, promote, or is in association with the guest's business interests.* --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

About This Episode: In this episode, Clodagh Higgins, a digital agency director, consultant, coach, and the author of A Happy & Healthy Digital Agency joined us to share her knowledge and experience as an ex-Hubspotter who has worked with 500+ agencies around the world. We get into why agencies must build and scale company culture, useful tips and techniques to hiring the right people, and how to retain talented employees in the long run.About Clodagh: Clodagh S.Higgins is a Digital Agency Director, Consultant & Coach with the Growit Group based in Ireland and works globally. An ex-HubSpotter, she has worked with over 500+ agencies around the world, helping them in the areas of sales, marketing, services, scaling and growth in their businesses so that they can deliver exceptional results for their clients.From working in Hubspot, she is now an agency coach and Consultant that has owned her own digital agency for 8+ years in Sydney & Dublin. She is also the author of A Happy & Healthy Digital Agency and hosts a weekly podcast, interviewing agency owners about the highs and lows of running a professional services business, Agency Life.Clodagh believes that agency owners can have a profitable business of their dreams, with an expert team that is happy, while getting great results for their clients.When Clodagh is not helping agencies you will find her training for Powerlifting competitions and she has a World Record in Strict Curl and a National Record in Bench Press. She lives in the West of Ireland in her retreat in progress called Isleen Cottage. Want to See More of Clodagh? Follow her Online:Growit Group's WebsiteGrowit Group's InstagramGrowit Group's LinkedInClodagh's WebsiteClodagh's InstagramClodagh's LinkedInClodagh's Facebook PageYouTube: Agency LifePodcast: Agency LifeBook: A Happy & Healthy Digital AgencyEmail: clodagh@growitgroup.com Resources:Traction by Geno WickmanAgency Life PodcastAgency Life YouTube ChannelA Happy & Healthy Digital Agency by Clodagh Higgins Time Stamps:You can now repeat or jump to parts with ease!Introduction    1:09Who is Clodagh Higgins?    2:55Challenges Agencies Face  6:24Building and Scaling Company Culture   10:22How to Attract High-Quality Talent    16:21Hiring the Right Talent   21:31Interview Techniques and Strategy   22:26Onboarding New Employees the Right Way   28:17How to Retain a Talent in the Long Run   32:51Giving Up Control, Empowering Leaders, and Building Trust Inside Your Team    41:16Conclusion/Outro    45:07Blog: Running a profitable agency is no easy task. There are no shortage of challenges when it comes to managing projects, maintaining profitability, getting results for clients, closing deals and managing clients. But one challenge shared by all agencies is the complexity of managing their team. As my friend Rob likes to say “The best part about our businesses is that they're made up of people. The worst part about our businesses, is that they're made up of people”  Why? Because people are unpredictable. Each person has their needs, wants, and capabilities. Let's dive in and learn about the biggest challenges agencies face. How to scale company culture, how to hire, empower and retain employees in the long run. Entrepreneur's Mindset vs. Their Employees'Now, I'm not going to take sides or tell you that the other one's better than the other. The truth is, entrepreneurs and their talents have a different way of thinking. This causes struggles for the agency. Entrepreneurs are risk-takers. They work day in and day out, they're usually not concerned with having a future nor structure. When entrepreneurs see that their idea isn't working for their favor or they lose interest in a project, they often ditch the project and move on to the next one.The same cannot be said about employees. They often want to know details about their job. From their job description, company culture, and compensation. With that being said, employees prefer to have a structure. Why? It reassures their stability, they want to know whether they can take vacations or work from home. Employees want to start a project, work on it, and finish it. Entrepreneurs need employees to have a successful business. While employees do not need entrepreneurs since they can go get a job at the bank.According to Clodagh, when an employee decides to work for you they're eager to learn more about you and your company. They believe in your vision and mission. And they find your company's dynamic exciting because it's different. Without a proper business structure, policies, or training, you'll run into scaling and retention problems over time.This is why it's best to communicate both you and your employees' needs, ideas, and expectations. To be able to move forward, collaborate, and work on your common goals. How to Avoid Idea FatigueIdea fatigue? Is that even a thing? Well, yes. I'm looking at you, Mr./Mrs. CEO! As entrepreneurs we're often ready to move on to the next big idea before the last one has been fully implemented. Often, our team has a lot more trouble reconciling enthusiasm for new ideas against the need to tie up loose ends and complete the last big initiative we put on their plate.Avoiding this scenario can be easy, and if you're suffering from it, act on it, ASAP! First, talk to your employees about the changes which you want to implement in your business. If you have new ideas and want to start new projects, collaborate with your employees to figure out what to prioritize and keep expectations clear and simple. they'll be more than happy to help to make sure what's truly important gets done, and more importantly; gets completed.This will not only help your company's profitability. But it will be a great foundation to build a good relationship with your employees as they can feel a sense of accomplishment in being a part of successful initiatives that drive the business forward.How to Build a Strong Company CultureCompany culture starts with the agency's owner. Clodagh advises business owners to grab and read the book written by Geno Wickman called Traction. The book will help you implement the fundamental systems in your business to build high performing teams and retain great talent.1. Determine your core valuesClodagh says the foundation of your culture is the values to set within the company. Values act as both guiding principles for the trajectory of your company, as well as a filter for the employees and clients that come along for the ride.Clodagh recommends going through an exercise to determine your company values and to make them a central part of your hiring process to ensure the right people “get on the bus.”2. Organize your company's culture committeeOrganizing a small culture committee in your company will be a great start to not only make your team feel valued and welcomed. This will also help them to push their limits and be better team members. From knowing all your employees' birthdays, organizing the end of the month celebration, company outings, Friendsgiving, Halloween/Christmas parties, to set aside a budget to decorate the office, will make a huge difference in boosting your employees' morale. These company perks, will not only boost your employees' morale but it's also a way for them to take responsibility. And that, they will be merited for all the good things they do for the company from hitting the sales target or helping the team produce awesome content.3. Do not punish your employeesHowever, never punish your employees as well. Even if your team did not hit the month's targeted sale. You should still acknowledge their hard work by ordering free lunch or snacks for everyone. As a business owner, you must always show your employees that you care and appreciate them.4. Send care packages to your remote team membersDistance will never be a problem and it will be nice to send your remote team members gift cards, company merch, books/ebooks, Netflix/Hulu/HBO/Spotify/Amazon Prime subscriptions, and even give them free paid training to show them that you care. 5. Hire People who are Hungry To GrowOne important interview question Clodagh highlights is about extracurriculars. What are you doing outside of work? What kind of thought leaders are you following? Figuring out if people have the initiative to grow themselves and their skills on their own time is an important factor in building a team of superstars that can grow with your business.How To Attract High-Quality TalentsNow that we've got a great culture. And we're selling lots of stuff. We're making loads of money. And we've got to attract more talents. We've got to attract amazing people to come work at our agency. Which is something that I hear lots of people struggling with all the time! Here are some useful tips and strategies which you can try when hiring talents, as told by Clodagh.Always have a hiring approach. Dedicate a page on your website where people can send their résumé, contact details, and portfolio. Do not let any opportunity slip when it comes to finding the right person for your company.Create an “about” page on your website which includes a brief history of your company. This includes your vision, mission, reviews, and core values. It's important to have information accessible by end-users. For them have a good grasp of what your company is. Be social. We're living in the digital age. Maximize social media platforms to boost brand awareness. Facebook, Instagram, LinkedIn, and Twitter are awesome platforms to market the products and services your company offers.Do not rush the hiring process, it's unfair to hire somebody at the last minute. Not to mention, you're setting yourself and the employee up for failure. Don't be afraid to work with talent as contractors, or run top applicants through a test project before committing for the long haul.Give your employees access to training portals before their start date. It's essential to let your soon-to-be employees learn more about your company's culture and dynamics, strategies, and tools. And, by the time you hire them, it won't be as difficult for you, your team, and for the newly hired employee to adjust. Statistics show that 63% of newly hired employees tend to quit their job within the first 90 days. That's why Clodagh likes to create 90 day onboarding calendars to optimize the process and make sure the experience is consistent. According to Clodagh, the first 90 days are crucial, ensuring you and the team have a clear plan on how to make that first experience successful is the key to hanging on to great hires.  How to Choose the Right Person for the JobLet's assume now that you've got lots of great people that are willing to be a part of your team or work with your team. And now the question is how do we figure out who is the best fit? How do we make sure that they're successful in our organization?Interview Techniques and StrategyCheck out their résumé and portfolio. Through this, you will be able to learn more about the applicant's skill set and expertise while being able to verify them.Ask the applicant to send a video of themselves explaining why they are a great fit for this job. This will give you great leverage when assessing the applicant's creativity and personality.Ask them about their goals and values. It is best to hire people with the same goals and values.Listen to your gut feeling, which in most instances is a misalignment of values between the employer and applicant.Ask about their hobbies, interest, which personalities do they follow, and what activities do they usually do in their free time. By asking these questions, you can determine whether this person is dedicated to their craft or not. Organize a group interview and project with your five best applicants. This allows you to see and assess their emotional intelligence and to see which of them is a team player. This is also a great way to unravel their hidden skills and see where they excel in.Onboarding ProcessIn 2019, It's an employee market out there. Talent that doesn't feel excited in the first 3 months of starting a new job will almost certainly continue looking elsewhere. Planning their onboarding with your team is important. There's nothing worse than showing up on your first day of work and feeling like the team forgot you were starting today.Clodagh recommends clearly communicating to everyone on your team about new hires and making sure that their workstation is set up with a care package to make that first experience a memorable one. With your 90 day onboarding plan, you'll have meetings and activities to introduce them to the team planned weeks ahead of time, so nobody is caught off guard.Prepare a list of FAQs about the company and their tasks. To help her navigate the company with ease. Instruct their team leaders and set up a mentorship cadence to help them feel supported.Get them to create a Google document with the list of questions that they want to ask you. Which you or their team lead can answer at the end of each day. These tips will help you pre-plan your employee's onboarding process and make sure their transition to your company is successful.How to Retain Your EmployeesAs agencies, we're often talent creator (not consumers) and we invest a lot into growing our teams and building their skillsets. So how do you make sure that your team isn't constantly turning over?Have a meeting with your team and discuss what are your current plans/goals for your company.Don't be afraid to give them constructive criticism to make them a better employee.Allow them to get promoted at least every six months if they hit goals set out on a predetermined ascension plan.Ask about their needs, personal goals, and not just their professional goals.Make them feel appreciated by giving them bonuses and other additional perks for outstanding work.Empower them to become fierce leaders while giving them your trust and support.Help them understand what they want based on their career goals. This will align incentives and career paths around those things.Understand that most of the time, it is NOT all about the money.Making your employees feel truly heard and valued will build loyalty for the long run.Giving Up Control, Empowering Leaders, and Building Trust Inside Your TeamHow do you as an agency owner, get better at giving up control and empowering leaders and building that trust inside your team?Clodagh recommends reading Traction and looking at the Entrepreneurial Operating System for guidance on building out a structure, meeting cadence and metrics to build a foundation for scale in your agency. Having systems in place to ensure the right people are doing the right things, and metrics in place to hold them accountable to performance will give you the confidence to start letting go of responsibilities and empowering your team with them instead.She recommends meeting with your team once a month to implement accountability tasks to the entrepreneurial operating system and determine the right business structure and initiatives to fit your goals.Then, decide on what you want to do, whether you want to work and go to the office five or two days a week. Write about the assets and liabilities to understand the ins and outs of your business even if you are not as hands-on as you used to be. Designate tasks in accordance to your team's expertise. Empower and motivate leaders and top performers to push their limits.Now that you are armed with knowledge and techniques on how to manage and build your agency's culture. And you've learned how to nurture a long lasting relationship with your employees, you're all set to start and build your empire. 

This week on The CoSell Show we are beyond thrilled to have Clodagh Higgins, Agency Coach and Consultant at the Growit Group. Topics Covered: Why focusing on the “gaps” is important in business, as well as art When and why you should consider working “on” your business instead of “in” it How to maximize global expansion success How to create consisted, authentic content for your personal, or professional brand … and more! More about Clodagh and the Growit Group: Growit Group provides coaching & consulting for Digital Agencies on how to run successful and profitable businesses. Clodagh S.Higgins is an ex-Hubspotter, now Agency coach and consultant that has owned her own Digital Agency for 8+ years in Sydney & Dublin. She has worked with over 500+ agencies helping them grow and scale their businesses. She is the author of A Happy & Healthy Digital Agency and hosts a weekly podcast, interviewing Agency Owners about the highs and lows of running a professional services business, Agency Life. Clodagh believes that Agency owners can have the profitable business of their dreams, with an expert team that are happy, while getting great results for their clients. You can learn more about Growit's methodology on their YouTube channel. When Clodagh is not helping Agencies you will find her training for Powerlifting competitions and she has a World Record in Strict Curl and a National Record in the bench press. She lives in the West of Ireland in her retreat in progress called Isleen Cottage. You can follow her on Instagram @queenmaevev2 There are a variety of ways to work with Clodagh & Growit from listening to her podcast for free, buying her book on Amazon, purchasing her Digital Agency Re-energiser online course or hiring her for coaching & consulting through various Growit Group Service Offerings.   Read about the results that Clodagh and the Growit Group team have got for their clients Penguin Strategies Influence Agents & Inbound Norway   Brought to you by our host: Taylor Baker (Podcast Producer and Head of Content at CoSell.io)

Episode 012: Alex and David discuss how agencies can sell the HubSpot Sales tool with help from longtime HubSpotter, Dan Sally.

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are back once again to continue their mission to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced HubSpotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM tools, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways. Managing Director Adam Steinhardt absolutely loves the powerful anayltics features in HubSpot and looks this week at how to get the most out of the Lead Scoring tool. Full blog available here - http://bit.ly/2hcuBuc

HubnSpoke team of Adam Steinhardt and Zaahn Johnson return to continue their mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways. Social Media Expert, Zaahn Johnson takes the lead this week, with an in-depth examination of the hidden power of HubSpot integration, Bit.ly: Understanding Bit.ly Bit.ly was first established in 2008 as a tool with a very practical purpose - to shorten URLs for Twitter. Originally, it broke links down into 8 characters to give you more character space. That function remains a defining feature of bit.ly but, things have now evolved beyond Twitter and the function persists as an even more valueable tool. The bit.ly website is free to use to a certain point, but there are paid tiers to getting the most out of it. The most powerful aspect of bit.ly is that it stores all of the links you shorten. Beyond that, you can also see the number of clicks the link has had. How To Use Bit.ly You can connect your indeividual bit.ly account to HubSpot, so what this means if you don’t connect your account to HubSpot and your links get shortened they become Hubs.ly links. Bit.ly have allowed businesses to purchase their own domain for their platform, though before you go and purchase your own personalized links, you’ll want to do your research on what competitive advantage you can gain from it will be. One thing to consider is whether using a Hubs.ly link is going to reveal to your competitors that you are using the HubSpot platform, potentially giving away a serious competitive advantage you have in the market. When you can utilize the same functionality, while remaining ambiguous when you post, it won't be a feature for everyone.

  HubnSpoke team of Adam Steinhardt and Zaahn Johnson embark on a new mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways. Are you getting the most out of the full breadth of HubSpot features? We begin our examination with a common confusion amongst Hubspotters in the marketing and sales funnel: A Closer Look At The Lifecycle Stages Tool This is both an underrated and misunderstood feature of HubSpot, discoverable in both the Sales and Marketing dashboards in Contact Properties. It is also one of the most important features, as it really is the driver of HubSpot’s true power. Unsure why? Let us explain. At its core, HubSpot is about creating websites that generate leads for your business. Using the inbound methodology, people will discover your website, learn about your business, begin to trust you as a source of information and then become a lead for you to do business with. There are two sorts of leads in the HubSpot sales funnel: Sales Qualified Leads (SQL) and Marketing Qualified Leads (MQL). SQL are those entered into the system by your sales staff. They have done the work, they have created the interest and will hopefully be able to nurture this lead into a customer through their direct contact with them.

HubnSpoke Episode 10 - How to Use Social Media - Stage 4 of 4 - Delight. Adam Steinhardt and Zaahn Johnson discuss how to use social media to delight your customers. Episode 10 of HubnSpoke is the final part of the 4 part series on how to use social media to bring leads down your sales funnel. HubSpotters, we discuss our favourite features on HubSpot. This week we talk about keywords and the sales CRM pipeline tool. The Kingdom HubSpot experts also discuss the changes they would make if they were in charge of HubSpot. If you are a HubSpotter or sales and marketing professional wanting to get more out of HubSpot, inbound marketing, then HubnSpoke is the podcast for you. If you would like to learn more about HubSpot, check out the features movie here.