Podcast appearances and mentions of kristin kaplan

On this week's episode, I'm chatting with Kristin Kaplan. Kristin is a digital COO (integrator) for multiple 6-figure businesses, as well as a wife, mother to three kiddos, and organization addict.On top of her client work, Kristin is the host of the Planning for Profit Podcast and the creator of the Digital COO Academy. The Academy is a program designed to help Virtual Assistants, systems, experts, and other integrator-types step into their COO shoes to better support their CEO clients (and themselves). In her Profit Accelerator Mastermind, Kristin also helps digital CEOs and their teams reach new launch goals with better systems, support, and strategy.Listen now!Resources :Kristin's InstagramKristin's Free TrainingDigital CEO AcademyKristin's WebsitePlanning for Profit Podcast

Episode 28: Female Fridays with Kristin KaplanYou know what time it is... time for the next #FemaleFridays chat on the Female emPOWERED podcast! This week, I had the opportunity to talk to Kristin Kaplan, my very own Integrator! Kristin shares her journey to becoming an integrator (and what that even means!) along with how this role could greatly impact your business. Why every business needs a visionary and integratorBefore her current work as an integrator and integrator instructor, Kristin was a wedding planner who then became a coach for wedding professionals — showing them how to run their businesses and better manage their teams. From there, she began to work in the online entrepreneurship space where she supported digital CEOs, doing anything from helping them with pricing, organizing their launches, addressing data, and more to keep them organized and on track with their goals and vision. She believes that every business needs a visionary and an integrator, terms coined from the book, Rocket Fuel. An integrator is the left brain to the CEO's right brain, who takes the vision of the company and puts it into action through strategy and action steps and then divides tasks amongst the team, keeping everyone on track. She has seen firsthand how impactful this role has on a business and now teaches others on how to become an integrator through her Digital COO Academy. In this episode we discuss:[00:45] How Kristin fell into the work she is doing as an integrator[02:23] Why every business needs an integrator and what this role entails[05:01] What makes for a good integrator and how to find the right fit for your business[11:50] Various personality tests to help you better understand yourself and your team[18:40] How to work with a virtual team and utilize various platforms for meetings, communication, and task management[26:48] What you can expect to pay an integrator[31:21] Kristin's training program for integrators Follow Kristin on Instagram at @kristinckaplan! You can also visit her website and check out her podcast! Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:Rocket Fuel by Gino Wickman Traction by Gino WickmanThe Enneagram InstituteThe Myers-Briggs Type IndicatorThe Digital COO AcademyPlanning for Profit PodcastThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

https://www.kristinkaplan.comhttp://www.planningforprofitpodcast.comhttps://www.instagram.com/kristinckaplan/

Today Dannie and Caitlyn are having a Jam Session on Mid-Year Goal Setting / Check-ins. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we've had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:Knowing when its time to cut loose a goal. The importance of pivoting.How to measure your goals. FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript - Goal setting Jam Session Dannie Lynn Fountain: [00:00:21] Hello and welcome back to the side hustle gal podcast. You've got just me and Caitlyn today for our last jam session of the season. Holy shit. Uh, so today we are going to be talking to you about maybe your goal checking and setting new goals at the midyear if you need to plus maybe telling you something about the goals that we set this year.Yeah. Uh, so let's dig right in. First thing that we want to talk about is how to check in on your goals. And we should probably preface this by saying that there are literally dozens of different ways to set goals. A couple of years ago, right in a Pomeroy, and I wrote a book interviewing a bunch of different goal-setting experts, and there were so many different things that we discovered. Um, so first there's no right way to goal set. Um, but checking in on your goals is interesting, right? Cause I feel like we set goals and then I used to be the person that would like set goals in my power sheets and then never use the tending list throughout the year. um, so checking in on your goals is really about A, is this thing still important to me? B, have I achieved it? C. If I haven't achieved it, is it because of A or because of needing to put processes in place to get shit done? What do you think, caitlyn? Caitlyn Allen: [00:01:50] Yeah. Um, I think this is a very interesting thing because with my clients, I actually do quarterly goal setting. Um, so mid year is usually not really.Okay. Kind of review outside of financial goals. Um, but I do know that if you set big goals for the year, you should be, in my opinion, checking in on them at least quarterly to make sure that they're staying up to date. Um, and I know this podcast episode is going live in July, I think. So it's perfect time to be talking about that midyear check-in and yeah, I think that it's.the check-in is more about is this working or am I just not working on this thing? Is it. Providing what I'm expecting it to provide, or did I write this down because everybody else was doing it? So taking a look at what your goals were and what Headspace you were in when you wrote them, and then really reevaluating the year.I think especially true with this year, the Coronavirus has thrown a damper on a lot of different things, or. Um, is making a lot of us pivot our businesses. And so this is kind of the perfect time to think about, okay, what were my goals then? What are my goals now? And how do I get there for the next six months or next three months?And I think that kind of brings us into how to pivot and create new goals unless, Dan, do you have anything else to say about checking in. Dannie Lynn Fountain: [00:03:31] No, I think it had a pivot. Basically, this year is more important than ever. Right? Like you and I were talking before we started recording this episode. What if like what if they just don't matter anymore?Oh, and I think with Corona, that can be especially true. I think about those folks who had in-person events planned for Q2. That I ended up getting canceled or in person events for Q3 that have had rough ticket sales because no one wants to commit to an in person event right now. Um, so how do you pivot?How do you adjust? I'm a good example of, this is even my own in person event. I have an in person event in September of this year, and I literally launched ticket sales the first week of March, and at the end of that week, it was declared a pandemic. And so we, we immediately stopped promoting ticket sales.Early bird was supposed to end March 31st but like we extended it through the end of may that, um, because you have to, you have to shift and adapt. A lot of event planners have put into place ways to still hold their event digitally. Ah, like if coronavirus is still a thing in September, we're just gonna mail everyone swag and snacks and hold it virtually.Mmm. So while the event industry is a more concrete example, there's other ways that this can be impacted because businesses are putting. Not essential projects on hold to focus on shifting. I'm even seeing that at work at Google, like all of the non-essential tests and planning that we have for Q2 gone out the window.Caitlyn Allen: [00:05:16] Um, a lot of our sales goals have had to shift as well for a lot of business owners I work for. Dannie Lynn Fountain: [00:05:22] Yeah, exactly. Um, so it's, it's an interesting, right? It's a, a reminder of those dream to do list. That we have and that we've never gotten done. We've seen a lot of personal ability to do that. I mean, my Instagram has been flooded with people organizing their homes and doing all those projects that we'd ever got to.A friend of mine is live documenting her home renovation that they just decided to do since her and her husband are both at home right now. Um. So there is a lot of that going on and it makes you think about, you know, what's important because a lot of times we just carry things over on our to do, to do list from one day to the next to the next to the next. And next thing you know, for six months you've been carrying this item over. Maybe it's time to scratch it off and let it go. Caitlyn Allen: [00:06:15] Or really do the damn thing now because we have time. So like for me, I was super excited. I bought a course at the beginning or the end of last year, and I was like, hell yeah, this is the time I'm going to do this thing.And then. As you guys know, or as Dannie knows, my mom got really sick and I had to go back to Michigan and just a lot of things kept getting in the way and it kept getting pushed on the back burner. But now we have time, like take some time to finish those courses. Take that time to read that workbook that you purchased. Take this time to really focus on your business too, and come back stronger than ever because. this isn't going to last forever. It's just a season, just like anything else. Um, and it's the perfect time to make those pivots, if that's what you want to do. Dannie Lynn Fountain: [00:07:08] yeah, that's spot on. So if you're going to pivot and if you're going to set new goals, let's talk about measuring those goals, right?Um, so you've all heard of smart goals, right? Simple, measurable, actionable. Repeatable, right? Something like that. Anyway, look into smart goals. It's a good way to measure it. And before we started recording, Caitlyn and I were talking about the difference between measuring quantitative goals and qualitative goals, right?Quantitative goals, easy to measure. Did you hit your numbers? Did you produce the X number of things that you plan to produce? So for us, did we complete all 20 episodes of season four. Like, that's really easy. You either publish 20 episodes or you didn't. Um, but those qualitative goals, write those in a little bit harder to measuring, to understand and to think about.So when you're setting, qualitative goals, think about breaking the master qualitative goal into quantitative chunks. So if you're writing a book. Maybe set a goal of recording writing 2000 words a week, or if you want to build a coaching program, set a goal of developing one chunk of it a week for the next seven weeks and really break it down so that way you have ways to check the box in in an actually measurable way, and you don't find yourself at the day of the deadline with. No book written or no program developed Caitlyn Allen: [00:08:45] and schedule time on your calendar to do the damn thing. Like that's what I see missing all of the time is, Oh yeah, I'm going to do, I'm going to write a chapter of my book this week because that's my goal is to write a chapter a week for the next three months.It's not on their calendar, like they're not actually doing the thing. So when you're writing and you're making these smart goals or these quantitative goals, um, I always recommend having a chunk of time in your week and always putting it at the beginning of the week cause we know that we're going to switch it.Let's be honest, we all do it. We all push it to the end of the week, but that you do it. And. Find an accountability buddy for it. We all, all of us out there, especially in the creative industry, have goals and things that we want to achieve. Talk to your friends, see if they can hold you accountable, and maybe they have something that they want be held accountable for too.I think that is my number one recommendation is just having somebody to check in with, Hey, have you done this thing this week? I haven't. I have, um. Or I'm working on it tomorrow instead of today, like I planned, whatever. Um, but 100% what Dannie said, I always, always, always recommend quantitative goals or the over qualitative goals because qualitative can be emotionally charged and you can never actually get the thing done because there's no measurement to it.So always set a quantitative goal or. Mmm. Make sure that there is quantitative pieces to that goal at the end of the day. Um, Dannie Lynn Fountain: [00:10:35] let's talk about our goals. Caitlyn Allen: [00:10:37] Yeah, that's what I was just about to say. Dannie Lynn Fountain: [00:10:41] Um, so if you want to see my 2020 goals, you can head to danniefountaint.com/blog/goals/update and you can see the recap of what I did in 2019 and what I'm doing this year. And I have, looking at this list, I have seven goals. Uh, two of them. Are quantitative numbers based and the rest are qualitative. So of those quantitative goals, right. I have finished paying off my debt, which as of January 1st I had $48,000 as of recording this episode at the end of March, I have 18,000 left. It's like we're chugging along. Caitlyn Allen: [00:11:23] wait a second. Like, let's celebrate that, right quick? Hell yeah. That's amazing. Dannie. Dannie Lynn Fountain: [00:11:31] And then my other quantitative goal is to read books following the read harder challenge. Um, and it's the end of march. I've read 31 books so far this year. Uh, coronavirus definitely helped with that one.Hey, maybe you're hurting some people's goals, but it's definitely helping my reading goal. So especially with all of these companies like, um, Apple books and scribed, giving free access to libraries of books certainly helps. Um, and then qualitatively, I have be more minimalist, get healthy, be a better caretaker, uh, transition my business.Um, so the transition of business one is done. Like I rebranded that launched sometime in January. Life is good. Uh, and the others I'm just working on, right? Like, Caitlyn Allen: [00:12:25] can we talk about how you, how do you check that off of your to do list? How do you know when it's completed? Do you have, like after you've written that qualitative goal, how do you know when it's done.Dannie Lynn Fountain: [00:12:37] It's a good question, right? Um, you kind of have to write down the measurement. So going back to when we were talking about measuring, when you write, when you read a quantitative goal, it's easy. There is $48,000 of debt when that number is zero, that goal is complete. Cross it off. Okay. When you sat that qualitative goal, transition my business fully from its current iteration to its future state, that's vague as fuck.But, uh, I had already committed to a rebrand when I wrote that goal. And so the, the way that I decided to measure it is. Launch the rebrand and book one new client under the rebranded like entity. Right. Um, so check, check. And for me, that's complete. So when you're setting those qualitative goals, define how you'll measure it, and if you publish your goals publicly, like I do, you don't need to publish the measurement metric, but have it written down somewhere.Caitlyn Allen: [00:13:40] Yeah, that's what I wanted to get at, was making sure that you're writing down kind of what it means to finish it, because I've worked on lots of teams where we've set goals, and then at the end we're like, okay. So I think I hit this goal, but like we never really figured out what it meant to finish it.Um, so I think that's something that, uh, is definitely something that's lacking in goal setting that a lot of people don't talk about. Um, for me this year I didn't really set many goals. Uh, to be honest, I think this year my. A mindset walking into 2020 was, I want this to be a year of, um, just like openness for me. So allowing myself to breathe and allowing myself to have kind of. A vagueness to it. Um, but one thing that I did say I wanted to do was to be more consistent on social media. And, um, I'm definitely doing that. You'll see, uh, Instagram stories for me, Instagram feed posts from me, something that was very much lacking before and more talking about business oriented things and not just personal.Um. Uh, another thing that I. I told myself I wanted to do at the beginning of the year was to work on my health and wellness. So I've really been focused on like meditating at nighttime. Um, and. Going to the gym. though` the Coronavirus thing is definitely impacted that. Right. So, um, but figuring out how to transition it to your home, like that's, it's just something that makes, makes me feel better.Um, so I do it, and I think the last thing that I really wanted to do in my business was pivot. And so I'm working on finishing that pivot and I hope to have it done by the end of this. Uh. Second quarter, uh, I've really pivoting into the integrator, the COO role. Um, I have been taking a course by Kristin Kaplan.Um, that has been awesome and amazing and super helpful in making that transition. And I'm just. Super excited to continue working towards that. But yeah, I think for me, I have a hard time. I have an easy time helping other people goal set a boat when it comes to me, I'm just kind of like, yeah, I'll get there when I get there.So, uh, for me it's been really good to have that accountability partner or that accountability buddy that's like, Hey, yo, checking in. How you doing? Um, that's super helpful. Dannie Lynn Fountain: [00:16:35] Love, it, so I wanna know. Let us know as we wrap up this episode, come find us on Instagram and let us know what your goals are. Are you pivoting at this half year Mark?Are you re-evaluating the way that you are measuring success? come strike up conversation. We'll have some resources in the show notes for you to make this a little bit easier. And in the meantime, we'll see you next week. Caitlyn Allen: [00:17:01] See you later.

Are you the big dreamer who always has a new idea? Maybe you can visualize and see what you want to happen in your business, but figuring out the proper execution strategy (especially while traveling for public speaking engagements) seems impossible. Maybe you excel at the nitty gritty day-to-day tasks of your business and your vision for your business seems fuzzy. In this episode of the Speak to Scale podcast, I'm going to show you how to figure out which role you fall into and how to tap into the other side of the equation so that you can make an impact in your business. If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.   Episode takeaways you don't want to miss: What the role of a visionary (CEO) and an integrator (COO) is Misconceptions about what an integrator does for a business When to know when the time is right to hire an integrator Who should you have in place first How to know if an integrator is a good fit for your business How to transition from a VA (executor) to an integrator   For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/110

Today Dannie and Caitlyn are having a Jam Session on 5 Ways You Can Invest In Your Business. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we've had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:A deeper dive into conferences, tools, coaching, and courses for your business.Dannie's completed coursesA deep dive into conferences both the good and the bad.Top free and paid tools.Free toolsGoogle sheetsGoogle calenderNotion app ZoomPaid toolsDubsadoBulletproof plannerAsanaCourse recommendationsBiz Chic Co-opTrello for business Squarespace Square Design GuildShopsite School#OwnIt AcademyHand Lettered DesignWinning Creative's WayJenna Kutcher CoursesInDesign Field GuideCopywriting for Creatives FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript - 5 Things to Invest Dannie Lynn Fountain: [00:00:21] Hello and welcome back to the side hustle gal podcast. Today you've just got me in Caitlyn for one of our favorite jam sessions to date. We're going to be talking about the five ways that you can invest in your business, and we're going to talk about some of the things that we've invested in and how they have or have not worked out.So grab your tea, grab your coffee because we are spilling it. Let's dig in.Caitlyn Allen: [00:00:49] Yes. Okay, so here are the five things we're going to talk about. We're going to be talking about conferences. We're going to be talking about tools that we use in our business or don't use in our business anymore. We're going to talk masterminds and coaching. We're going to talk courses, and then lastly, retreats.I am so excited to talk about these five things because. Guys you can make or break or, well, some of these can be great investments and others can be not so great investments and . We've both learned the hard way with some of these. So Dannie, what do you want to kick it off with? Dannie Lynn Fountain: [00:01:31] Let's kick it with courses, because while you were talking, I opened up my Trello board that has all of the business courses that I've bought linked with the logins and everything.Caitlyn Allen: [00:01:43] I do that one by asana board. Dannie Lynn Fountain: [00:01:47] So I have one, two, three, four, five, six, seven, eight, nine, ten, eleven, twelve, thirteen, fourteen courses that I have bought in. The past probably three or four years. Um, and of these 14, I can honestly say that I have finished three. Um, so the three that I have finished, the first one is the bee free Lance.Uh, business practices course, unfortunately be free. Lance no longer exists, which really sucks, but they had like a business practices course basically teaching you how to be the chief executive officer of your own business. That was amazing. I loved it. Um, I took Squarespace design guilds, custom CSS tricks for Squarespace course, and it's been amazing.I mean, probably a good. Third to a half of my Squarespace website is CSS. So loved that course. Completed that one all the way through. And then I took the shareworthy designed course by spruce road. This is a course that's been updated a few times since it first launched, but it's amazing for talking about creating a InDesign and Photoshop and Adobe illustrator products for your course.And I've used this course to design all of the PDF. Um, that I use for my digital downloads of my website. So those three courses have been great. Other courses that I've invested in and not finished include three courses from Jenna Kutcher, no shade copywriting for creatives. Uh, the winning creatives way, which I think has a course like from back in the day from Christina Scalera, um, own it Academy.Which I don't even know what this is. When I click on it. Oh, that's Jessica Razatos course, which has since been updated, and I have finished the new verson. Um. Oh, the love inspired shop site school, which teaches you how to launch an online shop. Never finished that bad boy. And then I have like four courses from tin, creative collective now boss project, I think, um, none of which I finished.So Caitlyn, what about you? What is your course library look like and where are you at? Caitlyn Allen: [00:04:16] Okay, let's not talk about it. No, I'm just kidding. So I am the person who buys the like. Bundles cause they're cheapest. Hell. Um, and I, yeah, I don't feel like I've finished ever any courses. Um, okay. I lied. I was a beta tester for, um, Vanessa kines tailwind or Pinterest course.That one is freaking bomb. Um, and I have to say like, that is one of the best courses that I've ever been in. Mmm. Aye. What other courses? Currently I'm in one right now. I'm learning, um, about being a COO of your business with Kristin Kaplan. That one is phenomenal and I will finish. Um, but this one kind of ties into coaching, which, um, we'll talk about in a little bit, but this course specifically has coaching alongside of it.So that's been really cool. Um, and then the only other course that I've really. Taken time to pay attention to was the, when your welcome sequence by, I think it's Aaliyah Walker. I think that's how you say your name. Um, which has been gold, especially as I'm helping my clients write their welcome sequences.But outside of that, I have a lot of different ones and I have to say, I love having the variety of courses I have because even though I'm not finishing them, like I'm not sitting down and watching them like. Here's the, all of the course, finish it. I am going into each course for specific things that I'm looking for in my business at that time, or one of my client's business is at that time.So that's why I like it. Like buying the course toolkits and of course bundles. Um, just because there's options and let me tell you, not every course is created equal cause I've seen some bad ones. So. I guess that kind of ties into, uh, a couple of conferences that we've been to. Um, so I am not going to be, I'm not going to share which conference I, um, attended that did not feel, uh. I don't even know. How do I say these words, Dannie. Dannie Lynn Fountain: [00:06:38] It didn't pay off. Caitlyn Allen: [00:06:40] It did not pay off. Dannie Lynn Fountain: [00:06:41] The investment didn't pay off. Caitlyn Allen: [00:06:42] Right. Um, there are so many moving parts to a conference that, um, if you're just, you know, a normal person with normal dietary restrictions and nothing like too important, um, it might not be that big of a deal for you, but, Mmm. I have a gluten allergy. And so something that is really important at a conference, especially if you're spending over a thousand dollars to attend a conference, not included , you know, lodging or anything like that. It's your, that you have food if the conference includes food. Um, so for any conference people out there, Dannie, I know that you are. About it so much is that you have to be dietary, inclusive. Um, and when you tell your client registry or you're not client, your registrants that it is dietary inclusive, you better back it up. So, um. Yeah, that was one of the biggest things that I saw at a conference was it just, it didn't, at the end of the day, the amount of money that I paid for that conference didn't, I didn't really learn that much and I didn't really get a lot out of it.Um, I do have to say I've made some great connections, but that's on you to make, make sure that you're making connections. So if you do find yourself at a conference where you're like. Man, I'm not learning anything or this is just not a good time. The the least, they're the best thing for you to do is to just make really good connections while you're there.Dannie Lynn Fountain: [00:08:16] Love the connections piece and love the dietary piece too, because frankly speaking, I don't want have a dietary restriction other than like a lactose intolerance, but that's easily avoidable, avoidable, Caitlyn Allen: [00:08:29] or can you just take a pill for it.Dannie Lynn Fountain: [00:08:30] Yeah, but there's nothing worse than leaving a conference and still being fucking hungry because there's been like no protein options because they're trying to be.Like healthy, I'm all for healthy food, but like, I need protein too. So in terms of conferences that I loved and, or regretted, um, if you follow me on Instagram, you know how I feel about creative at heart. We don't need to rehash that. But long story short is if a conference is not diverse, it ends up on my bad list.Um, conferences that I've loved. The one conference that I keep going back to year after year and recommend to everyone, even if they're not Latina, is we all grow. Uh, the price point for we all grow is incredible for what you get the swag for. We all grow as hands down the best swag I've ever gotten from a conference.Caitlyn Allen: [00:09:26] Dude swag was fricking killer. Like that swag. Dannie Lynn Fountain: [00:09:31] Yeah. Like we're talking doves entire product line. Neutrogena's entire product line. Like, I haven't bought toiletries in four years because of this conference. Um. The swag is amazing. The event is amazing. Ana knows how to produce an event with quality education.She rarely, rarely, rarely repeat speakers. Something like 5% of her speakers are repeats. So it's a conference you can keep going back to year after year and love. Mmm. I also really loved Aluma tree. I attended a Loomer tree during a time in my life where I was ready to pivot. It's a very intimate retreat.It's only 12 people. Um, and it felt like a mastermind, even though that was not what it was supposed to be at all. But it was amazing. And also, if you're a photographer reset conference. I do not know how Rebecca makes reset conference. So affordable. Like we're talking, it's sub $600 every year. I'm pretty sure.Um, I've spoke at it three years. I spoke at a 2017, 18 and 19. It is incredible. There's opportunities to get one on one time with your favorite speakers. The party is great, the education is amazing, and they don't have too many sessions running at the same time, so you don't feel like you're missing out on content?Because I pay to go to a conference sometimes and I can only attend a third of the content because there's four breakouts running at the same time. Reset. Uh, it's pretty good about that. And all of those conferences that offer the video downloads of the speakers pay for that upgrade. Like if it's 50 bucks, a hundred bucks to pay to upgrade for that, pay for the upgrade, and then set aside time in your calendar for professional development time and watch those keynote because for 50 or 75 or a hundred extra dollars, you're.Tripling the value of your conference ticket because you're getting all of that breakout content you missed because you were at other sessions. Caitlyn Allen: [00:11:36] There's one conference that you didn't mention that I don't think you've attended, but the, I've heard really great things about, I can't really talk about a lot cause I'm only attended one conference.Um, but I think I, uh, you know, after one I lost my, uh, . Lost how I felt about them. No, I'm just kidding. Um. Is social media marketing world. Um, I heard that that's a great conference because the speakers there are not the same damn speakers as every time before. Um, it seems to be that a lot of the conferences in our industry specifically always have the same people speaking.It's always the same people talking. Um, no matter what conference. I mean, we can look at, I mean. I feel like if you look at any of the conferences, they have pretty much the same lineup or the same keynote speakers. Um, and I'm just not here for it. Like, also, I want to hear from like some big names. So social media marketing world gives you some of those bigger, bigger names, uh, that. You might not see, um, at some of the smaller conferences. Dannie Lynn Fountain: [00:12:48] A couple of others on my bucket list too is ConvertKit's craft and commerce. I'm not a convert K customer, but I've heard amazing things about that. Um, inbound, which is great for marketing, I've heard and hustle con, uh, so you have to have made like 700.And $50 million, maybe I'm on crack. You have to have made millions of dollars in your startup to be able to speak at hustle con. Like there's an income threshold to prove that, like all of the seekers are successful. Um, so all of the speakers at hustleCon founders of startups that have either taken on VC funding or bootstrapped to multiple million dollars, so I would love to attend that one as well.Caitlyn Allen: [00:13:34] Yeah, and I mean, my bucket list conference is happening this August. Uh, no. September. I lied. Um, it's called the four B conference. Um, four by four. How do I say it? Four by, I think, um, Dannie is hosting a conference. Y'all, I am so excited. There might be a doughnut table. I'm sorry, say that again, Dannie.Dannie Lynn Fountain: [00:13:59] Literally. Did not tell you to say this.Caitlyn Allen: [00:14:01] You didn't. No, I'm so excited about it though. The speakers are bomb. The photographer is fricking awesome. She was actually on the podcast last season, almost said last episode last season. Um, I'm so excited to attend a conference. Like Dannie's, I'm not even just saying this because it's because it's Danny, like I'm, I'm honestly super excited to see the people who are speaking because never heard of them or I have heard of them, but I've, I've never seen them on stage before.And I'm so here for that. I'm so excited to see new people stepping up. Like, Oh, I'm here for it. So. Y'all go check out Dannie's conference. There's only limited seating. I'm selling this thing, but do it. It's going to be, it's going to be awesome. Dannie Lynn Fountain: [00:14:54] You're, amazing. We literally didn't even talk about this before we recorded and she just talked about it. I love you. Um, okay, let's talk masterminds and coaches. So I've invested in some coaches before and I like built my own mastermind with friends, but I've never paid to be in a mastermind. Um, so I'm the coaching front. I think that intersection of you pay for what you get and checking people's qualifications is really important.I've had three separate coaches. One was for free because she was building her coaching business. One I paid four figures for, and one I paid five figures for. Um. The coach for me that's been the best was actually the four figure coach. It was four figures for six months of coaching. She changed my life, changed my business.Um, I worked with her in 2016 as I was pivoting away from having a full time job and going full time and kicking off my speaking career. Um, so I think that they don't have to be the most expensive coach, but like credentials and fit. Are critical to, um, I probably would recommend the five figure coach that I worked with. To other people. If she was what they needed, I definitely wouldn't recommend the free coach. I don't know if it's because she was new and building her practice, but it wasn't what I needed. Um, and on the mastermind front, I like Megan MayDell and I, a couple of years ago, launched our own, and it was like 10 people.Well, we like tried to screen for people, but because that was not our area of expertise, we didn't screen well enough. And so there was a really big spread in where people were at. So it fell apart within like eight months. I mean, eight months is a long time for a mastermind to last. But. Like, it could have been a lot better.Um, so I, I've been really curious about paying for some of these paid mastermind programs, but I'm also not here trying to pay $40,000 for a mastermind when this is my side hustle. Caitlyn Allen: [00:17:12] Mm. Yes. So it's funny because I've never paid for a mastermind per se, so I was in a. Group, shall we call it, um, that had masterminds in it.And that was a lot of fun. I learned a lot. That's how I met Vanessa kines and I was part of her beta program. Um, masterminds literally changed my life because Danniie invited me to a mastermind. I started my business. So like, masterminds are awesome. Just be cognizant that paid masterminds are great. But you can also do it with some biz besties that you meet.I'm online, so you don't have to pay some crazy amount to do a mastermind. Mmm. And on the coaching front, I have not worked with a coach, um, ever before outside of the course that I'm doing currently, that has a little bit of coaching alongside of it. Mmm. We've. On the different teams that I've been a part of, my clients have worked with coaches.So by default, I've worked with coaches, but I've never, I've never worked with a coach one-on-one. Um, and Dannie Lynn Fountain: [00:18:30] Mmm. Like a privilege question. Do you think that like because you grew up in the business space with like me, Rosemary, Jana, Rayna jelly in your corner that you never needed a coach? Caitlyn Allen: [00:18:43] Yeah, I think, I mean that's the one thing that I can say is because of the connections that I have, it's been, I've been privileged to go to you and ask you like, Hey, I want to do this potentially like a speaking engagement.What do I need to do? Or like. Rosemary, you are doing all of these things. How could I, you know, pivot this way if I wanted to? Yeah. I'm super privileged to have like those connections, but you, Dannie Lynn Fountain: [00:19:12] do you think that there is a way that other people could. Get that same benefit early on. Cause I also think like investing in a coach on day one is a mistake. So I'm wondering, Caitlyn Allen: [00:19:24] I completely agree Dannie Lynn Fountain: [00:19:25] as a stop gap until you are in a place where your business is ready for a coach. Do you have any advice for people on how to build that? Like. Little pad that you had of established business owners that helped you Caitlyn Allen: [00:19:39] make connections like, seriously, I cannot stress that enough. Like the one conference that I did go to, I made so many good connections, like I still talk to. Trina a little, I still talk to, Mmm. Katherine McKinnis. I still talk to different people and the people that were at that conference happened to be, you know, Dannie and Joey was right. Right next. Dannie and Joey were both right next to me.They both spoke at the conference and even through like with them, we made connections. Um, and so making connections and then. Asking people, but not asking too much. Like there is a difference between me going to Dannie and asking like, Hey, here's what I'm thinking here. Can you give me advice versus always going to Dannie whenever you have a question.Like that's where you have to draw the line. You have to figure out how close are we versus how much can I ask type of thing. Um, it would be one thing if we weren't friends. All the time and talking to each other, and then just me coming to you, Hey, by the way, that would be odd. Um. I do find that coaching is super helpful depending on the type of business you have.So for me, I don't feel like coaching is needed right now. The type of people I'm working with and what I do. Um, I feel very comfortable where I am. I'm not working on scaling my business to $100,000. Like, it's just like, it's not what I want right now. Um. So that's why I feel like coaching hasn't been necessary for me.I'm, I'm comfortable at where I'm at in my business, but when you want to get somewhere that you've realized there's a gap, coaching is awesome. Coaching can be amazing. Coaching can man, it can really do a lot. Like you said, Danny, with the coach that you're talking about. That coach is pretty awesome. Um, and I know other business owners who have worked with that coach specifically, that have done really amazing things.So I think for me, it's just not something that I, I personally have went out and like, tried to look for. Um, but I do appreciate business coaches and . I just, you gotta be careful because everybody is calling them a co themselves, a coach right now, and they're not like, find somebody who is actually a coach who has the knowledge, who has the, okay, but no, how to actually be a coach.Dannie Lynn Fountain: [00:22:16] Yeah, I think so. The one coach that I loved and worked with was Raina Pomeroy and C's. The certified by the international coach Federation, which is like the gold standard of coaching certification. She's also, um, the, the, like. She was a social worker right before. And, um, she, like had done business coaching for Stanford and some other places.So her credentials spoke for herself. The coach that you work with doesn't need to be certified, but if you're not sure what you're looking for, that's a great benchmark to look at. Mmm. Caitlyn Allen: [00:22:54] Also just one more thing. A coach gets you from point a to point B. The coach does not do the work for you. So if you're looking for somebody to do the work that is not a coach, let me be clear.Dannie Lynn Fountain: [00:23:08] That's like a strategist or a yeah, something else. And you're going to need to hire a specific ones for specific points of your business, like a marketing strategist or a brand strategist. That's. A lot more segmented. Caitlyn Allen: [00:23:20] Yes. Okay. Let's talk retreats. This is probably one of my favorite things that I've invested in.Dannie Lynn Fountain: [00:23:29] I think we should probably define it first, because I did say a little more tree, which is actually technically like a conferenceCaitlyn Allen: [00:23:35] conference. Dannie Lynn Fountain: [00:23:35] Yeah. Um, so when we say retreats, I think you and I are both talking about when you get a group of business friends together and you get a hotel room or an Airbnb.And you socialize, but you also work on your business. So a good example of this is first a few years running me, Caitlyn, Rosemary Watson and Jana Bishop, we all converged on Phoenix, Arizona for a long weekend. Like a Thursday to Monday, we'd get a hotel. Um, we'd socialize, we'd go to the pool, we got spray tans one time. Um, um, but we also. Talked business and we also talked about the parts of our business that were driving us crazy. We talked about the parts of our business that were broken and were not working, and we really worked to identify solutions together for our business that could help improve like where we were trying to go.In terms of a traits like me, Caitlyn, Jana, and Rosemary. We all, for a couple of years running would get a hotel room and we would all converge on Phoenix, Arizona, and we would socialize, of course, and like talk about what was going on in our lives and swim at the pool and drink and eat food. But we also talked aboutWhat was and wasn't working in our business. I mean, Caitlyn formed an LLC during one of these sessions. Jana completely rebranded and shifted from, I'm selling stabs back to selling presets. A lot of conversations like change their businesses from these these. Retreats that we were holding Caitlyn Allen: [00:25:15] or made them like my business was not even, it was like, Oh, this is a fun thing for a little bit. And they're like, no, dude, the thing, you can do it. Um, I think that's what I think of as the retreat. That, and then for me, what I think of as a retreat outside of like a mastermind type retreat is. Um, I have quarterly retreats with my clients. And so, um, me and my client and our team potentially depending on the client all get together into the room and we talk.We just break down their business and we talk about all the different places in their business, all the different seats that are in the business, and like what we expect to see in the future of the business or what our goals are. Um. And that that is also, I mean, that to me is a retreat because it's, you're doing the work, but you also are finally getting that water cooler talk that you would never have had if you're team is across the country.So I absolutely am here for retreats, but you also don't have to get super boujie with them. So like. You don't have to spend millions of money, millions of them. You can also do solo retreats. Like I know people like Tiffany Tyler, for example, will book herself into a hotel room solo just to get shit done.Dannie Lynn Fountain: [00:26:45] So you can also do solo retreats, I think didn't Raina do. A thing on solo retreats. There's about doing like a holding solo retreats and why they're important. Um, so check out solo retreats too, and it's completely self-organized, like find an Airbnb that's the next town over. If you want, pack some snacks, go away.So Caitlyn, let's wrap it up with a fifth topic. What's our last thing that we have. Caitlyn Allen: [00:27:13] My favorite thing tools in our businesses. Dannie Lynn Fountain: [00:27:16] Yeah, yeah, yeah. Um, so I'm, Caitlyn and I are very different in this regard. I. Have systems that I don't invest in them. So all of my systems are run on free platforms. Um, Google sheets for one. I used to be a big Trello fan, but I don't really use it anymore.My business is completely run off of Google sheets, Google calendar, and the notion app. Which is like this crazy cool. Basically evernote on steroids with templates app that's on a iOS and Android and it's a website. So my business is completely run on those things. Tools that we love for the podcast Descript, it transcribes the podcast and you edit by backspacing words out of the transcript instead of having to like listen to the full audio, which is a really, really nice, Caitlyn told me about it and.Max who edits these episodes has fallen in love over the past month editing this season. Mmm. I also don't even pay for zoom, so I use the free version of zoom. We're super strict about how long our podcast recordings could last because we use the free version and they cut you off after 40 minutes. So I think the only tools that I pay for on an annual basis are G suite for email. Squarespace from my website. And that's literally it.Caitlyn Allen: [00:28:44] What about your email provider is G_suite. wait, but like how do you send like your biggie. Sorry. You use G suite to send your newsletters? Dannie Lynn Fountain: [00:28:54] Oh, no. I use mailchimp, but I use free version of Mailchimp. Yeah, Caitlyn Allen: [00:28:58] girl. Okay. Dannie Lynn Fountain: [00:29:00] Everything is free. Caitlyn Allen: [00:29:01] I again, I like, no, Dannie. I think we're very similar. I am a cheapskate, so I don't pay for much of anything. The only thing I pay for, so I use G suite, which I pay for.Oh no. I pay monthly. Mmm. G suite. I use asana, but I use the free version. Mmm. I think one of my teams we use click up and we do pay for the premium version, but it's not me. Um, but I use asana in my business, which is free. I use flow desk, which is one of the only things that I pay for. And that's, you know, $19 a month or 29 depending on when you join.Um. What else do I pay for in my business? Oh, stock photography. So that is something I do pay for. Um, because my clients need photos for different graphics that I'm creating. So I only can buy certain stocks subscriptions, though, because not all of them allow you to use. The photos for your clients as well.So if you are using stock photos, Be, careful because it's not, you can't just use those stock photos any which way you please. No, no, no. Um, so I think that's, I think flow desk is kind of the only thing that I really pay for outside of, Oh and Squarespace, um, and like are hosting on GoDaddy or whatever. But. Trying to think if I pay for any other outside of stock subscriptions. I don't. I don't think so.Dannie Lynn Fountain: [00:30:35] Hmm. Not bad. We both are pretty inexpensive in this space, which I love. I lied my favorite. Business expense is the sparkle, hustle, grow box. Guys both forgot about them. Dubsado, sorry. Caitlyn Allen: [00:30:52] Oh, Oh yeah. Oh yeah. They, they take my money. Just have it. I can just have my money. Um, yeah. Dubsado is, but I pay annually, so I don't really have Mmm. Sparkle. Hustle grow is a super great resource for, um, you if you're looking for a different office supplies or, um, courses, the sparkle, hustle, grow boxes have been truly amazing.I think it's $50 a month and you get like a box with confetti and like different things. Um, a lot of, a lot of my. Stuff that I use on a daily basis has came from there. So like my to do lists or different things like that. But you also get a course and a book, every single sparkle, hustle, grow box. So if you love reading, if you love entrepreneur books, this subscription box is definitely for you. And their team is just so awesome and it's all women. So. Dannie Lynn Fountain: [00:31:55] And the office supplies. Now I will say that I use extra large unlined, moleskin notebooks, and then I also use the Ferris wheel press, always left notebook, which is a tall, skinny notebook that's a bullet journal set up for my list making. Yeah.Caitlyn Allen: [00:32:13] Also then pay for something that I pay for the yearly basis is my planner. Yeah. So I pay for the . I think she just changed the name of it to the Bulletproof planner. Um, we'll leak it in the show notes. It's honestly, I use that planner, if not like three times a day, four times a day, like that. That thing is truly saved my life. So, um, yeah, I don't, I don't think there are any other tools that I use outside of dubsado Asana G suite. Dannie Lynn Fountain: [00:32:47] Love it. Well, I hope that this episode is helpful. Some things that we loved investing in some things that we wish we hadn't. The moral of the story here is anything that you're investing in, treat your business money like you would your personal money, and do. The research and do the work Caitlyn Allen: [00:33:08] also, do not spend money just because you don't want to pay taxes. Let me tell you, it's better to have $5 in your pocket than spend that $5 because you don't want to pay a dollar something in taxes. Like, I promise you just. Keep the money instead of spending a bunch of money if that's what you're trying to do.Dannie Lynn Fountain: [00:33:36] Yeah, that's, no, that's a really good point. Like if you're going to spend, if you have $700 left and you're like, Oh, I'm going to spend this so that I don't, they have to pay taxes. You're out $700 instead of out two to $300 on taxes and stilling having $400 to pay yourself like an owner draw at the end of the year.Well, this is. Been. Awesome. We will see you for the next episode. We will see you very soon for the next jam session. and we can't wait to talk to you soon.

Do you ever find yourself saying you won't ever be able to afford nice things? Like a nice house, or nice vacations for your family? Today in The Money Millhouse, Bethany and Ellie are joined by Kristin Kaplan to talk about the scarcity versus abundance mindset. They start with the scarcity mindset. Ellie shares that where she is from in Texas, they call that “poor mouthing” as in, “We'll never have a house like that” or “I'll always have a boatload of student loan debt. Kristen defines scarcity mindset and gives practical ways to turn it into an abundance mindset. For more information, visit the show notes at https://themoneymillhouse.com/abundance-mindset-vs-the-scarcity-mindset-with-kristin-kaplan

In today's episode, I am back with another Biz Bestie Chat and this week I am having a candid chat with one of my very best biz besties, my former business partner, Kristin Kaplan. This is a very personal episode for the both of us as we take you behind-the-scenes of what it was really like being business partners over the last several years. We each share about our biggest growth moments as we've both each stepped into the greatest versions of ourselves, and the top lessons we've learned along the way.

  Do you feel icky about money? Does the idea of charging more for the services you offer sound ridiculous? You’re not the only one. In this podcast episode, we are having a conversation with Kristin Kaplan, a business coach and integrator who helps creative entrepreneurs and online experts work on the financial side of … Continue reading "Episode 74: Pricing Your Offers with Kristin Kaplan"

Amanda Writesman is screaming from the rooftop that - if you're a wedding vendor - you need to get your Pinterest game back on point!  Will you listen to her?  If you want an easy way to put content out there that you already have, with the purpose of driving couples to your website, in a place where your competitors are slacking, you'll want to tune in! Also, at the end of the episode, Amanda mentions a place for Weddings for Real listeners to go for Pinterest resources, and that at https://www.curatedmarketingsociety.com/weddingsforreal. Also, in the intro of this episode, you heard a message from Wedding Business Bosses about the live show, which you can find at http://www.weddingbusinessbosses.com/wbb-live/.  WBB Live is for wedding industry entrepreneurs who are looking for an in-person workshop experience to help them grow themselves AND their business. It’s from January 19-22, 2020 in Birmingham, Alabama at the historic Tutwiler Hotel.  It has 3 components: presentations from educators, masterminding with fellow attendees and an entire day dedicated to creating an action plan for your business based on what you have learned at the conference for 2020 & beyond.  Come learn from Laura Foote, Lauren Carnes, CeCe Todd of CeCe Designs, Kristin Kaplan and many more! Early bird registration ends October 14th so grab your ticket now at WeddingBusinessBosses.com.   About Amanda Writesman: Amanda  is the Editor and Creative Director for The Bridal Theory.  She also owns Bel Momento Photography, a Memphis based wedding photography studio available worldwide.  Amanda’s passion for helping both engaged couples and wedding vendors lead to the creation of The Bridal Theory, a publication with the goal of celebrating the beauty and joy surrounding weddings. Amanda also runs CuratedMarketingSociety.com. Amanda Writesman on Social Media: Pinterest!: @TheBridalTheory Instagram: @TheBridalTheory Facebook: @TheBridalTheory   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal Music for this episode by https://www.bensound.com. The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She's also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com. Weddings for Real is edited and produced by Jason Gillikin for Earfluence.

As entrepreneurs and product-based business owners, there comes a time for all of us when we have to make the decision to pivot. The pivot period can be a tough and turbulent time, but today on Proof to Product, my friend Kristin Kaplan is here to tell us how she managed to gracefully pivot away from her successful wedding planning business after 10 years to begin working as an integrator for online entrepreneurs. Kristin now creates strategic plans, action steps and manages profitable, sustainable businesses. She is also the host of the Planning for Profit Podcast, the creator of The Pricing Workbook and the founder of Plan to Profit, a monthly program to help visionary business owners reach their goals. On top of all that, Kristin also balances life as a wife, mother to three kiddos, organization addict, beauty & skincare lover, marathoner, and wine drinker (she needs at least one vice to manage all of the above).   On today’s episode, Kristin and I are talking about what it means to be an Integrator - what they do and how to know if you’re ready for one. We also talk about pivoting in business - the fears surrounding it but also how it shows growth as a CEO and money mindset, particularly how to positively frame your thoughts around money. If you’re looking for advice on how to manage it all, or how to make your pivot period easier, this episode is 100% for you!    ON TODAY’S EPISODE:  Kristin’s entrepreneurial path  The difference between Project Managers and Integrators Why Integrators are often born out of Virtual Assistant roles  Her areas of expertise and how she helps clients  The importance of focusing on revenue-generating tasks Tips to improve your goal setting How to know if you’re ready for an Integrator The pricing range for hiring an Integrator Why it’s natural to pivot in your business  How little nudges can lead you in a whole new direction The exciting parts of closing one business to open another Strategies for resolving  your money hangups  Advice for first-time entrepreneurs  What’s up next for Kristin  KEY TAKE-AWAYS:   “My job is to come into someone's business, help plan out all the processes and systems and everything. My job is to make everything happen.” - Kristin Kaplan  “Money is just a tool. It's not the scary evil thing that we all have to be afraid of. It's okay to build a profitable business that makes you some.”  - Kristin Kaplan  “My biggest strength is being able to take a really big goal or vision and then break it down into pieces so that it actually gets done.” - Kristin Kaplan  “It's so helpful to get an outside perspective on what your goals are, what your financial goals are, what you're trying to accomplish, what kind of impact do you want to make in your business.” - Katie Hunt “Sometimes as creatives, everyone wants to chase the new shiny object that's right in front of them.” - Kristin Kaplan  “I wish people would play a little more and set bigger and bigger goals because once you start setting huge goals, even if you don’t meet most of them, you play at a different level, take bigger risks and invest more.”  - Kristin Kaplan  “It's super fun to do the vision board, but then, how exactly are you going to make that happen...like specifically?” - Kristin Kaplan  “A piece that a lot of creative entrepreneurs just struggle with is how  to create the stepping stones they need to get to the final product or end goal that they want.” - Katie Hunt “Once you hit that point of like, all right, I'm looking to bring on my second or third team member, I’m ready to operate as the CEO, that's the time to think about hiring an integrator or project manager.”  - Kristin Kaplan  “It is hard to stay in the exact same place for decades on end. It gets old for most of us. I feel like we're all in this natural journey.” - Kristin Kaplan  “It's natural to pivot. We have to continue to stay relevant in our businesses and that's what pivoting is. It's just continuing to evolve as a person, as a CEO, as an entrepreneur, and how we interact with our customers.” - Katie Hunt “Pivoting is evolving.” - Kristin Kaplan   “Just focus your attention on being positive, being grateful, feeling abundant, and try to move away from any feelings of negativity and scarcity.” - Kristin Kaplan     LINKS Website: https://www.kristinkaplan.com/ Instagram: https://www.instagram.com/kristinckaplan/ Facebook: https://www.facebook.com/kristinkaplanLLC/   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your business, including why you need to stop depending on what others are doing for pricing and start figuring out your numbers. We talk about knowing your numbers and why that’s so important, as well as pricing based on the value you bring to your clients instead of just what it is you need to make or what the industry standards are. I’m really excited for this episode because I think it’s something that so many of us creative entrepreneurs and small business owners struggle with, especially when it seems like we hear from a lot of people that our prices are so high. As we get into this episode, I want to encourage you to get into your own numbers so that you know exactly how you should be pricing your services and figuring out what value you bring to your clients. Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. She founded Stunning Events 10 years ago where she plans fresh, fun, wedding celebrations and manages all business operations. She also teaches, mentors, and coaches creative entrepreneurs to live a life of purpose by building a solid business foundation. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder, along with Ginny Krauss, of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives.  Topics Discussed: How she started her first business and started working with wedding professionals and creative entrepreneurs The biggest issue small business owners have with pricing Creating a strategy behind your pricing How to calculate your cost of doing business Learning the value of your services or products Transitioning from an hourly mindset to value-based pricing Pricing for the clients you want to work with Packages vs. hourly rates Explaining your pricing to potential clients Why you should get paid, even when you’re just starting out Planning for growth in the future How to raise your prices Resources Discussed: The Pricing Workbook Asana The Wedding Business Bosses Connect with Kristin: Website Instagram Facebook

Welcome back friends! Today's episode of the Creative Speaker Podcast is going to piggyback on last week's episode about becoming an educator in your industry. As you grow as an entrepreneur and start to develop new revenue streams, pricing the programs, services or courses you develop for your audience can be a bit confusing and overwhelming mainly due to the fact that in many cases you aren't delivering a tangible product. Lucky for you I've brought my friend Kristin Kaplan on the podcast to go over how to use a value-based pricing strategy to command a price that is fair to both you and your customers. If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.   Episode takeaways you don't want to miss: Before you create a course, it's very important to understand exactly what your audience really wants Staying in your lane and being consistent in the way you serve your audience is a great way to build your credibility and command a premium price. Are you the go-to person? What's your audience size? There are 2 different pricing strategies: Cost and Value based strategies With educational type offers, you're going to rely heavily on a value-based pricing strategy Your price needs to reflect the value of the transformation you're offering Also holds you accountable to the value you SHOULD be delivering Most customers are looking for a 10x return on their investment Having testimonials and case studies of others who have actually accomplished the transformation you are promising is a great selling point Check out Kristin's Pricing Workbook for detailed     For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/069

Today's guest is Kristin Kaplan. Kristin runs a consulting business where she helps creative entrepreneurs and online experts create revenue quickly in order to gain freedom in their businesses. Before getting into consulting, Kristin owned and operated a wedding planning business. She noticed many of the small businesses she worked with were not making enough money, or weren't profitable at all. She decided to figure out a way to help them, and over time it grew into a fully-fledged consulting firm. Today, Kristin helps small businesses “Plan to Profit” and strategize approaches to their business' offerings, happily immersing herself in goals, action plans, budgets, marketing strategies, and mission statements. In this episode, we dig deep into how to create more profit for your business, how to price properly, and elevate your income. “It all comes back to taking action and executing because you can just keep sitting there and dreaming of all the cool things you want to do or the ideas that you have, but if you're not going to actually create a plan and execute it step by step, then you're never going to get there.” In this episode Kristin talks about: How to price your services by looking at the numbers Planning and budgeting to make your profit goals Figuring out and properly charging for your unique value Main Takeaways It's critical to get a handle on your numbers, even if you're not inclined to think that way. They are as important as any other aspect of your business. Setting income goals is important. You need to visualize your expenses and know how much you need to make to be profitable. Figuring out your unique value and what separates you from your competitors. Links Kristin Kaplan Kristin Kaplan on Instagram Most Profitable Year Planning for Profit Podcast

After spending 10 years managing a successful wedding planning company, Kristin Kaplan now helps creatives and online experts plan and manage profitable businesses that fit into fulfilling lives. This unstoppable wedding planner turned small business coach, consultant and project manager helps people achieve more revenue, faster results, and more freedom in their businesses.   Join host, Chelsea, & special guest, Kristin, in breaking down the unique value you bring to the table, how to translate and sell that value to potential customers, and ultimately how to price it so you can build a profitable and sustainable business doing what you love.   Learn tips for streamlining your processes, managing stress and overwhelm, and building balance into your business.   Read more and download your permission slip at www.burnoutproofyourbiz.com   Connect with Kristin Instagram: @kristinckaplan https://www.instagram.com/kristinckaplan/ Website: https://www.kristinkaplan.com/ Podcast: Planning for Profit https://planningforprofitpodcast.com/     Connect with Chelsea Instagram: @chelseabfoster (https://wwwinstagram.com/chelseabfoster) Website: www.chelseabfoster.com The Empowered Boss Lab: www.theempoweredbosslab.com  --- Support this podcast: https://anchor.fm/chelseabfoster/support

On this weeks episode, we sit down for an honest and actionable chat with Kristin Kaplan, Business Strategist. Kristin walks us through her process for how to set your pricing in a way that sustains your business, your life, and your sanity. We talk about the dreaded undercutting, newbie vendors, and why you need to make a business plan...even if you've been in business a while. This episode is chock full of education and empowerment. Let's dig in!

On this weeks episode, we sit down for an honest and actionable chat with Kristin Kaplan, Business Strategist. Kristin walks us through her process for how to set your pricing in a way that sustains your business, your life, and your sanity. We talk about the dreaded undercutting, newbie vendors, and why you need to make a business plan...even if you've been in business a while. This episode is chock full of education and empowerment. Let's dig in!

Today's guest is a Nashville based female entrepreneur, known for her ability to help others create and plan profitable businesses. She is a mother of three and extreme list maker and owner of the planning company, Stunning Events. She is passionate about teaching, motivating and coaching others to live a life of purpose by building a solid business foundation. I am SO thrilled to have on the podcast today, Kristin Kaplan!

Today's guest is a Nashville based female entrepreneur, known for her ability to help others create and plan profitable businesses. She is a mother of three and extreme list maker and owner of the planning company, Stunning Events. She is passionate about teaching, motivating and coaching others to live a life of purpose by building a solid business foundation. I am SO thrilled to have on the podcast today, Kristin Kaplan! 

Planning for Profit, a podcast hosted by business strategist, Kristin Kaplan, explores how to fit your business into your life rather than the other way around. With careful planning, the right mindset, and systems in place, we can work smarter not harder, to design a balanced life and profitable business that that both bring us joy. 

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your business, including why you need to stop depending on what others are doing for pricing and start figuring out your numbers. We talk about knowing your numbers and why that’s so important, as well as pricing based on the value you bring to your clients instead of just what it is you need to make or what the industry standards are. I’m really excited for this episode because I think it’s something that so many of us creative entrepreneurs and small business owners struggle with, especially when it seems like we hear from a lot of people that our prices are so high. As we get into this episode, I want to encourage you to get into your own numbers so that you know exactly how you should be pricing your services and figuring out what value you bring to your clients. Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. She founded Stunning Events 10 years ago where she plans fresh, fun, wedding celebrations and manages all business operations. She also teaches, mentors, and coaches creative entrepreneurs to live a life of purpose by building a solid business foundation. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder, along with Ginny Krauss, of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives.  Topics Discussed: How she started her first business and started working with wedding professionals and creative entrepreneurs The biggest issue small business owners have with pricing Creating a strategy behind your pricing How to calculate your cost of doing business Learning the value of your services or products Transitioning from an hourly mindset to value-based pricing Pricing for the clients you want to work with Packages vs. hourly rates Explaining your pricing to potential clients Why you should get paid, even when you’re just starting out Planning for growth in the future How to raise your prices Resources Discussed: The Pricing Workbook Asana The Wedding Business Bosses Connect with Kristin: Website Instagram Facebook

I'm just going to say it, it's time we all collectively said "enough is enough" and start getting serious about pricing our services so we can actually take home a paycheck in our wedding businesses. Kristin Kaplan is my guest today and I'm thrilled she agreed to come on and talk to us about how to logically and realistically price in our wedding businesses! What I love about this interview is there are actual steps you can follow to just do a check up on your biz if you feel like you have pricing under control OR steps to follow if you have no idea why you charge what you charge. This isn't an interview where we hold hands and tell you "oh charge what you're worth." This is an interview where Kristin brings the house down and asks the hard questions: What do you want to make? How much do you need to save for taxes? What are your fixed costs? RUN, don't walk, to grab Kristin's Pricing Workbook. It will change the way you look at money in your business, period.

There’s an old story about the iconic artist Pablo Picasso that goes something like this…   Picasso was sitting in a Paris café when an admirer approached and asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swiftly executed the work, and handed back the napkin — but not before asking for a rather significant amount of money. The admirer was shocked: “How can you ask for so much? It took you a minute to draw this!” “No”, Picasso replied, “It took me 40 years”   This struck such a chord with me because I meet a lot of entrepreneurs (me included) who have trouble valuing their work and time. How about you? Do you experience this in your business?   Do you wonder if you’re asking for too much—or not enough—when it comes to pricing?   Do you have a financial plan for your business, or are you getting caught up in the day-to-day of serving your clients or customers, to find out that all that effort is paying you peanuts?   In this episode, Kristin Kaplan explains why pricing and planning are two of the most important factors in running a profitable business.   With pricing, it can be a bit tricky to quantify the value of your time, and it’s so common for entrepreneurs to wonder if they’re overcharging or undercharging. Kristin shares some tips to take the guesswork out of it and make sure you’re getting the full value of the work you provide. She also gives some stellar advice on how to increase your profits through business planning. So basically, listening to this episode will help you make you money! {wink}   To learn more and get the show notes, visit: www.annettestepanian.com/officetalk

Today on She Creates Business I’m chatting with Brooke Saxon-Spencer the founder + editor of Belong Magazine. If you haven’t picked up Belong Magazine yet please go do it now! It is a beautifully crafted magazine featuring creative entrepreneurs from all walks of life and in various industries. It is a place of community, encouragement, and education and has amassed a following of obsessed creatives who grab each copy as soon as it hits the shelves (I may have just described myself). Before we get to the interview I want to send a huge thank you and virtual hug to February’s sponsor, The Wedding Business Academy. This 6-month group coaching program from Ginny Krauss and Kristin Kaplan is the only one of it’s kind for wedding professionals who want to learn, grow, mastermind and reach their revenue goals. CLICK HERE to learn more about The Wedding Business Academy to see if it’s what you’ve been looking for to have your best business year yet! In today’s episode, Brooke tells us the story of Belong and gets amazingly candid about what it really takes to run a magazine. You may be surprised to hear she has a VERY small team who are working around the clock to produce such a quality magazine. The second part of our interview is dedicated to Brooke sharing all of the details about the special issue she’s putting out this summer called Weddings & Celebrations. This issue is dedicated to the business of weddings and Brooke gives us the scoop about the kind of submissions she’s looking for and how you can be involved in this issue. Thanks so much for listening today!

FULL SHOW NOTES & RESOURCES I am thrilled to welcome back Ginny Krauss and Kristin Kaplan to She Creates Business. Back in episode 34 Ginny and Kristin did a Roundtable Q & A where they answered a ton of questions from other wedding pros on things like pricing, ideal client, marketing, social media and so much more. Take a listen to episode 34 after today’s show, I hope you’ll take as many notes as I did. Today’s episode is all about The Wedding Business Academy and what its REALLY like inside of a 6-month group coaching program for wedding pros. These ladies are literally taking us behind the scenes of their signature coaching program so you can make a WELL INFORMED decision on whether or not the program is for you and also just showing you how they run the program. I honestly wish more people would do this. I’ve spent THOUSANDS of dollars on courses and programs and can honestly say I’ve been more than disappointed in a lot them. Not because they were bad courses/programs, but because they were NOT right for me and that was not clear on the sales page. Have you ever felt that way after you purchased a course or program? Enter Here to WIN a FREE SPOT in The Wedding Business Academy I also wish I could have spoken to real human beings who had taken some of the courses I’d purchased and hear what they loved and did love about the program. That’s why I decided to include testimonials from real people at the end of the episode! Elise Luddy and Lina Ruel Flynn were kind enough to record their thoughts on the program and share them with you. Thanks ladies! Thank you to The Wedding Business Academy AND Ginny + Kristin for sponsoring She Creates Business for the month of February. It has truly been my pleasure to have you here and I’m so grateful for your support. Thank you for being such givers to my community and for peeling back the curtain on your program!

Join Meghan Maydel as chats with guest Kristin Kaplan as they both sip on some early morning mimosas. While we’re on the topic, first things first. Meghan would love you for forever if you would leave a review (which you can totally do now from your apple podcast app)! It’s how other badasses like yourself find us

FULL SHOW NOTES Kristin Kaplan and Ginny Krauss are my guests (and sponsors!) today. We're doing a really fun "The View" style Q & A discussion where Kristin and Ginny answer every single question about your wedding business. We gathered these questions from other wedding professionals in our Facebook group The Wedding Business Bosses. We hit on topics like marketing, branding, pricing your service, networking and MUCH MORE! I know you'll enjoy this episode as much as I did because Kristin and Ginny do not sugar coat anything! They're genuine, upfront and really give us their honest take on what it really takes to have a successful wedding business. Thank you so much to Kristin & Ginny for sponsoring She Creates Business via their business The Wedding Business Academy. The Wedding Business Academy is a 6-month group coaching program where you can grow your business, network and reach your goals. Head to their website and sign up for the waitlist so you can be notified when applications are being accepted!