Podcast appearances and mentions of christina scalera

In the past 20 years, there has been a wave of women-owned businesses, and women selling those businesses. However, no one is really talking about it. In this mini series, host Kris Plachy is bringing women business owners on to talk about their experiences of selling their businesses. In this episode of Leadership is Feminine, Kris talks with Christina Scalera who shares her story of creating and selling The Contract Shop, and the emotional journey she experienced along the way. As the co-founder of The Contract Shop, an online store that provided legal templates and courses for entrepreneurs, Christina shares her post-sale experiences, including her struggle with the shift in social currency and relationships. The importance of selling at the right time and critically assess leadership roles for women is also discussed. Christina shares valuable advice about the importance of readiness for potential sales, setting up efficient business systems, and emphasizing unique aspects of a business - trademarks, business names, and the essence of a brand, to name a few. Join us for an engaging conversation touching on entrepreneurship, women in leadership, politics, business transitions, and a whole lot more. “Practically speaking, the decisions that you make in your business are going to change your overall life and you can make that about something or not.” Guest Bio Christina Scalera's experience as a corporate lawyer turned entrepreneur is a true testament to the tenacity, innovation, and heartfelt commitment it takes to tackle complex challenges using scrappy solutions. With over a decade of experience as an intellectual property attorney, Christina Scalera has navigated the murky legal waters on behalf of dozens of clients. This extensive experience was instrumental in founding an award-winning LegalTech company in 2015, which she successfully sold in 2022. Christina Scalera now runs an of-counsel trademark firm supporting other attorneys and law firms, alongside a business consultancy. Website: electelliott.org Instagram: @electelliottt Key Takeaways From This Episode The importance of female leaders and their confidence. Emphasis on conversations as a tool for uncovering opportunities and finding clarity in desires. Overcoming doubts about starting or selling a business. Selling The Contract Shop: Systems and processes put in place to make a company appealing to buyers. The value of trademarks in business sales and the potential difficulties for new buyers. Selling at the Peak of Success: Maximize return, and the negatives of a "more, more, more", mentality. The Process of Selling and Choosing a Broker Advice for content creators on separating their personal brand from their business. Contact Information and Recommended Resources Join Kris to help impact 20 Million Women across the Globe! Become a Visionary.CEO/catalyst and spread the word! Kris explains all the details on the podcast this week. Essential, go to www.theVisionary.CEO/catalyst, Register, Grab the Visionary.CEO/Podcast link from your dashboard and SHARE IT with all the women you know in your friend, colleague and network circles. We'll be tracking links by Catalyst and awarding each Catalyst who shares her link to at least 20 women with a free digital course from Kris's Boutique.  Get Access to LEAD LESSONS The best leadership guidance and mentorship experience exclusive for women who lead. High performing teams require highly skilled, high performing leaders. It's time to develop exceptional leadership prowess. THE LEAD LESSONS for Women equip you with the tools and strategies to navigate the leadership landscape like a true visionary. Our unique blend of Digital Lessons and live Mentorship-calls delivers the real-world practices you need for confident and consistent leadership. thevisionary.ceo/nextstep Work with Kris and Her Team: TheVisionary.ceo CEO Boutique Email: hello@thevisionary.ceo Linkedin Instagram Facebook Pinterest

In this episode, Christina Scalera shares her journey from landing her dream job as an in-house trademark attorney right out of law school to realizing that it felt more like a nightmare. Despite building a successful seven-figure business, Christina experienced burnout and decided to sell her company. The conversation explores the seasons of burnout and how a pivot became the catalyst for reigniting her passion. Christina is now focused on coaching and consulting through her website, helping business owners build seven-figure-plus businesses using tech talk and social media, and assisting those considering selling their businesses.

Are you ready to build tons of momentum for your product launch on social media? We have a NEW episode on the dream printing podcast.   Join me in my conversation with guest expert, Christina Scalera, where she shares her top tips for how to use Tik Tok as a powerful tool to generate awareness and excitement for your upcoming product launch! This episode is PACKED with so much goodness and I can't wait to share it with you. Grab your journal + pen, you are going to want to take notes!   YOUR NEXT STEPS:  Join TikTok Unlocked : https://horacioprinting.com/tiktok Watch My Free Print Training : HoracioPrinting.com/workshop  Apply for a spot in Print School: HoracioPrinting.com/PrintSchool Get Your Paper Fix: HoracioPrinting.com  Need Help? Email: help@horacioprinting.com Pop into my DMS! @horacio-printing

The episode of the Etsy Seller Podcast we're joined by Bailey to learn about her success with multiple Etsy shops while being a full-time mom. During the episode, Bailey discusses her research process, her success with handmade tumblers, her transition to print on demand goods, and why she chose to go recently go all selling only original digital files for a growing niche with her Etsy Business.The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you'll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they marketing their Etsy shops and so much more. EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy.  It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business. Sign up for EverBee for free at the link - https://everbee.ioKey points timestamps:2:17 Make unique products with high margins.9:41 Find a better way.13:14 Research before selling products.17:11 Serve an audience to succeed.23:30 Outsource systems for success.30:41 Rank with keyword research.35:43 Provide value to build community.40:45 Help your own people.43:59 Embrace the entrepreneurial spirit.Detailed summaryMake unique products with high margins.When it comes to selling products online, one of the best strategies is to create unique products with high margins. This strategy has been used by many successful Etsy sellers, including Bailey. Bailey was able to build multiple Etsy shops while being a full-time mom by creating unique products with high margins.Bailey's first shop was a print on demand store, but it didn't do well because she didn't do her research and paid for every design she put up. She then decided to make tumblers, which were very unique and had a high profit margin. This allowed her to stand out from the competition and make more sales.To make these tumblers, Bailey had to put in a lot of time and effort. She had to be very careful when customizing them because everyone wanted their name on it. This process was very time consuming, but it paid off in the end. Bailey was able to make a six-figure store in nine months with her handmade store.Another strategy that Bailey used to make more sales was to focus on SEO. She was able to rank her products easily as long as the competition was low. This allowed her to get more visibility for her products and make more sales.By following Bailey's strategies, other Etsy sellers can create unique products with high margins and make more sales. This strategy requires research and dedication, but it can be very rewarding in the end. By creating unique products with high margins, Etsy sellers can stand out from the competition and make more sales.Find success through iteration.Bailey's story is a great example of how success can be achieved through iteration. After launching a successful Etsy store, she quickly realized that the margins were too low to continue. She then decided to try her hand at handmade products, but quickly realized that it was too much work. After trying a few different strategies, she eventually landed on print on demand as her best option. She was able to increase her margins to 25-30% by including Etsy ads and finding a local supplier.Bailey's story is a great example of how success can be achieved through iteration. Instead of giving up, she kept trying different strategies until she found one that worked for her. By doing research, testing out different strategies, and being willing to learn from her mistakes, she was able to find success.For other Etsy sellers, Bailey's story serves as a great reminder that success can be achieved through iteration. By doing research, testing out different strategies, and being willing to learn from their mistakes, they can find success. With the right strategies, Etsy sellers can create unique products with high margins and make more sales.Research before creating products.When it comes to creating products, research is key. This was the case for Bailey, a successful Etsy seller who was able to increase her income from six figures to close to quarter of a million dollars in just one year. She was able to do this by researching the best way to sell digital products and then creating designs that would sell well. By researching the market, she was able to find the best sublimation product with the lowest competition and create hundreds of products that would make the most money with the least amount of work.Bailey's research also enabled her to determine which products would be most successful. She used tools like Everbe and E-Rank to analyze the market and pick the products that would make the most money. This allowed her to make informed decisions and create products that would be successful.Bailey's research paid off, and she was able to make $17,000 in the first two months of the year. This was a huge success, considering she was only spending $50 a month on marketing. This goes to show that research and strategy can be more important than luck.Ultimately, Bailey's success story shows that research can be essential when it comes to creating products. By doing research and making informed decisions, Etsy sellers can create products that will be successful in the market and make more sales.Find customers who like your style.When it comes to finding customers who like your style, Bailey suggests focusing on a specific niche. She recommends finding a thousand people who like your style and selling to them over and over again. This way, you don't have to worry about high competition or relying on Etsy traffic.Bailey also suggests focusing on serving a segment of people, such as business owners and other designers. By creating products that help business owners or other designers make money or improve their business, you can shift their mindset from consumption to investment. This will lead to repeat business, which is the key to success.In addition, Bailey suggests creating a Facebook group to bring your customers together. This way, you can market to them directly and keep them up-to-date on your products.Overall, Bailey's story shows that research and focusing on a specific niche can be the key to success. By finding customers who like your style, you can create products that will be successful in the market and make more sales.Duplicate successful systems.Duplicating successful systems is a great way to get started in business. It's important to understand the market and the customers you're targeting. Once you have that information, you can create a system that works for you. Bailey found success in duplicating her successful system. She created a private Facebook group with a call to action to join and get free designs. She also included the call to action in her shop banner, announcement section, and in her automatic email to customers.Bailey also outsourced the majority of the process. By delegating tasks, she was able to focus on the important parts of running her business. She also started new groups in different niches to reach more customers. This allowed her to provide value and resources to her customers.In conclusion, duplicating successful systems can be a great way to start a business. It's important to research the market and customers to create a system that works for you. By understanding the needs of your customers, you can provide value and resources to them. Bailey's story shows that duplicating successful systems can be the key to success.Rank using Everbee revenue data.Using Everbee revenue data is a great way to rank products and understand what customers are looking for. By understanding the data, entrepreneurs can create successful stores that make money. Bailey, an entrepreneur, has created several stores on Etsy and uses Everbee to rank products. She looks at the revenue of the product, the age of the listing, and the type of design to decide what products to create and list.Bailey looks at the highest performing products and filters them by the type of design. She only picks products that make over $5,000 per month to ensure the store will make money quickly. She also looks at the age of the listing to make sure the product is trending and popular. This allows her to create products that customers are interested in and make money from them.By using Everbee revenue data, entrepreneurs can create successful stores that make money. Understanding the data allows entrepreneurs to create products that customers are interested in. Bailey's story shows that understanding the data is the key to success. By understanding the needs of customers and creating products that meet their needs, entrepreneurs can create successful stores that make money.Provide value to your customers.Providing value to customers is a key component of success for entrepreneurs. Bailey, an entrepreneur with four successful stores, believes that understanding the data is the key to success. She knows that titles, tags, descriptions, and attributes must be perfect when launching a new store. She also believes that it is important to make small tweaks to products to make them stand out from the competition. For example, if a competitor's product is a 20 page coloring book, she might make her product 25 pages. These small tweaks make her product more attractive to customers.Bailey also suggests that entrepreneurs should take inspiration from other successful stores. She suggests that entrepreneurs should copy titles, tags, and descriptions from successful stores and then modify them to make them unique. This allows entrepreneurs to stand out from the competition and provide customers with products that are of higher quality.Providing value to customers is essential for entrepreneurs to be successful. By understanding the data, entrepreneurs can create products that customers are interested in. They can also make small tweaks to products to make them stand out from the competition. Finally, entrepreneurs should take inspiration from other successful stores and modify titles, tags, and descriptions to make them unique. By following these steps, entrepreneurs can create successful stores that make money and provide value to their customers.Help your people, don't appeal to all.However, while it is important to appeal to a wide variety of customers, entrepreneurs should focus on helping their people first and foremost. This means understanding the needs of their target audience and creating products and services that meet those needs. It also means providing ongoing support and education to help customers make the most of their products. By focusing on helping their people, entrepreneurs can create a loyal customer base that will provide them with consistent revenue.For example, successful entrepreneur and coach, Christina Scalera, has created a coaching program that focuses on helping her people. Her program provides an in-depth look at how to find and validate products, set up a shop, and grow an audience. She also provides weekly tutorials on design, product research, and SEO, as well as a live Q&A session. By providing this ongoing support and education, Christina is able to create a loyal customer base that will continue to purchase her products and services.In conclusion, it is important for entrepreneurs to appeal to a wide variety of customers. However, they should focus on helping their people first and foremost. By understanding their target audience and providing ongoing support and education, entrepreneurs can create a loyal customer base that will provide them with consistent revenue.Embrace the entrepreneurial spirit.The entrepreneurial spirit is alive and well in today's world. From the rise of small business owners to the success of digital entrepreneurs, it's clear that people are embracing the idea of taking control of their own financial destiny. However, with this newfound freedom comes a lot of responsibility. It's important for entrepreneurs to understand the risks involved and be prepared to put in the hard work necessary to succeed.One key to success for entrepreneurs is to understand their target audience and provide them with what they need. In the podcast, the guest, Drew, discussed how she has created a private Facebook group for her digital store and uses it to provide support and education for her customers. By doing this, she is able to build relationships with her customers and create a loyal customer base.Another important aspect of running a successful business is to have an abundance mindset. Instead of focusing on competition, entrepreneurs should focus on creating a community and providing value to their customers. Drew believes in this philosophy, and it has served her well in her business endeavors.Finally, entrepreneurs should be prepared to take risks. Starting a business is no easy task, and it requires hard work and dedication. Drew has started five different stores, which is no small feat. It takes a lot of courage to put yourself out there and take a chance on something new.The entrepreneurial spirit is alive and well in today's world. It takes courage and dedication to succeed, but it can be done. By understanding their target audience, providing ongoing support and education, and having an abundance mindset, entrepreneurs can create a successful business. Embrace the entrepreneurial spirit and take a chance on yourself.

In this episode, Jackie sits down with the creator of The Contract Shop, Christina Scalera. The two discuss digital products, Christina's predictions for 2023, and where the digital course and product industries are going.⁣⁠ ⁣⁠ Links: ⁣⁠ @christinascalera⁣⁠ christinascalera.com⁣⁠

Adding Digital Product Ideas with Christina Scalera Black Friday is right around the corner, and it can be a great time to introduce a new offer to your audience. In particular, digital product ideas. Ones that you can create systems and automations around, so that you don't need to be present during the sale – […] The post Episode 129: Adding Digital Products as a Revenue Stream with Christina Scalera appeared first on Amanda Warfield.

Today I'm sitting down with my brilliant friend Christina Scalera, an attorney who helps done-for-you service providers turn their services into passive-selling digital products sold via an online storefront. She's also known for founding an award-winning, 7-figure online store called The Contract Shop® that sells legal templates, workbooks and courses for creative entrepreneurs, online course creators, consultants and coaches.Our conversation is primarily focused on Christina's journey to success as an online business owner and the keys to maximizing your social media presence, so if you're looking for legal advice, this probably isn't the episode for you! However, if you're interested in learning more about entrepreneurship, sales, and secrets and strategies for social media growth – particularly on TikTok – you're definitely in the right place.In this episode, Christina and I cover:Christina's journey from in-house attorney to self-employed online sales queen [7:15]Building sales skills and leveraging opportunities for growth [15:00]How The Contract Shop® functions without Christina and her thought process behind building a rockstar team [17:10]Outsourcing, over-hiring and finding the proper amount of support in business [24:10]When Christina first realized she could create a profitable online company and how her consistency helped her develop a digital shop that supports work-life balance [28:35]The inspiration behind Christina's personal brand and how it continues to evolve [35:05]Driving traffic to your digital shop via quality social media content that people want to consume and increasing sales by following up with hot leads [42:15]The long life of YouTube content and how it can continue serving your brand years after being published (even if your videos don't have the most up-to-date info) [49:00]How Christina repurposes content to grow on YouTube, TikTok and Instagram and the way she approaches social media and content creation at the moment [52:45]The reasons content creation is always an experiment and why what you consider “meh” may sell better than you think it will [59:00]Christina's experience on TikTok and the key to creating viral content [1:00:45]How to deal with unkind, rude or negative comments on social media [1:08:30]Why TikTok isn't just for young people and how it can help you reach cold traffic in ways that Instagram cannot (Tiktok = outreach, Instagram = nurturing) [1:14:25]Christina's recommendations for growing and attracting new followers on TikTok and why it's helpful to have separate personal and professional TikTok accounts [1:21:10]Advice from Christina on building an online audience as a fitness coach [1:26:50]Where to find Christina online: Instagram and Tiktok @christinascalera, https://christinascalera.com, https://thecontractshop.com (and @thecontractshop on Instagram and TikTok)Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact Fitness Coaching Business Accelerator: https://fcbaprogram.com

This episode is sponsored by Smile Brilliant! For a limited time use code MLM for 20% OFF Smile Brilliants cariPROTM Dental Probiotics and their suite of dentist-grade oral care products. Don't forget to submit your comment to the FTC! www.mlmchange.org for ALL the info you need! For more information about LLS and MWOY visit https://robertablevins.com/lls-mwoy-2022 Rachael's giggle inducing content first caught my eye as "Chelsee Diamond" a hilariously out-of-touch MegaHun with horrible advice and life hacks, but I stayed for the Brotastic LinkedIn Brobots slander and spot on Elizabeth Holmes impersonations. In her real life Rachael sees a lot of people selling coaching sessions and selling courses on the vague idea of "business". We chat about what it's like creating parody content, what her inspirations are, and the legitimacy of REAL coaching, what it should do for you and how to find one that won't scam you. Show Notes Rachael in Real Life - https://rachaelwonderlin.com/ Follow "Chelsee" - https://www.instagram.com/coachingcoachestocoach/ LinkedIn Bro Accepts the Friend Request - https://www.instagram.com/p/Ca-O7adjCYq/ Elizabeth Holmes Responds to Hulu - https://www.instagram.com/p/CasfqlKJVDg/ Boss Babe Travel Tips with Chelsee Diamond - https://www.instagram.com/p/CaDalBGpMUY/ Random Face Generator (This Person Does Not Exist) - https://this-person-does-not-exist.com/ Pia Silva - https://www.piasilva.com/ Christina Scalera - https://christinascalera.com/ Social Blade - https://socialblade.com/ Dr. Steven Hassan's BITE Model - https://freedomofmind.com/cult-mind-control/bite-model/ Ponzinomics by Robert L. FitzPatrick - https://amzn.to/3q16oJb How can you help? Report false income and health claims here: https://reportfraud.ftc.gov/ Or go to: https://www.truthinadvertising.org You can also report to your state Attorney General's office! https://www.naag.org/find-my-ag/ Not in the U.S.? Go here: https://www.ftc.gov/policy/international/competition-consumer-protection-authorities-worldwide Support the Podcast! Buy me a Taco and leave me a note!

Christina Scalera has turned her experience as founder of the 7-figure, award-winning digital download store, The Contract Shop®, into a series of courses and coaching. She helps booked-out service providers add and scale passive income with digital download products sold through an online storefront.In this episode, she talks about digital download products versus courses, what the future of digital products looks like, how to create your first product, and more.For more, visit TheContractShop.com.Follow Christina and The Contract Shop on Instagram at:http://instagram.com/christinascalera http://instagram.com/thecontractshopPlease subscribe to this podcast and leave an honest review.Your ratings and reviews really help and I read each one.

If you're an entrepreneur, you know the importance of creativity in business. Creative ideas can help you stand out from the competition and attract customers. But how do you go about building a creative business on an online platform?  Be open to new ideas and don't be afraid to try something different, let your creativity flow and encourage creativity in your team members. Today's guest, Christina Scalera, Owner & CEO of The Contract Shop will be sharing with us all about why you may want to consider an online store for your creative business and the top tips to make your creative business a success! Main Topics:- Why service providers should consider an online store instead of the course model- The biggest mistakes creatives are making with their online shops- How to you avoid overwhelming shoppers in your digital shop Key Takeaways:- Digital products can be much more efficient than offering courses to your clients- Your digital products can become the backbone of a marketing strategy that is 100% profitable from start to finish!- Digital shops give you the freedom to work from anywhere and wake up to consistent funds in your bank account. 

In this episode, Amy discusses online storefronts and digital products with Christina Scalera, the founder of The Contract Shop® — a highly successful online shop that has generated nearly $2 million in revenue to date. You'll learn why digital products are so popular with a younger audience and how you can use affordable items or resources in your online shop to enhance brand awareness. You'll also discover how easy it can be to repurpose or redesign your existing business resources into more streamlined digital products, and Christina explains why you don't necessarily need a large audience to create a successful online shop.Whether you've been considering getting into the digital commerce space or simply want to learn more about ways to enhance your passive income streams, you'll walk away from this episode with a better understanding of what it takes to thrive as a business owner in 2022!You can find a written recap of this episode and the key takeaways here: https://fastforwardamy.com/112.Looking for more support? Grab Amy's FREE Start Your Online Shop guide. You'll learn the key steps to follow to get your online storefront up and running so you can begin making money no matter where you are and what you're doing. Follow this link to download Amy's Start Your Online Shop guide now: www.fastforwardamy.com/startyourshop.

You are going to LOVE today's guest on the podcast. If you have ever been overwhelmed trying to grow your business or turn your knowledge into a digital product to sell online, you are definitely going to relate to today's guest. Christina Scalera is an attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. She is going to share with us today what to focus on first when creating your first product, what to do when you aren't getting any traffic to your shop, the biggest mistakes new entrepreneurs make when selling their products, and how she built a 7-figure Shopify empire by turning her legal services into digitally downloadable contract templates. So grab a cup of coffee, sit back and relax and get ready to be inspired by today's guest!

Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Get the full transcript at shannonmattern.com/367 Bio: Christina Scalera is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. She also teaches others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®. Connect with Christina:  

In this episode, Digital shop owner Christina Scalera talks about how creating digital products, no matter what industry you're in, can help you make money in your sleep. We talk about why you should and how as much effort as it may take initially, if done right, the benefits can help grow both your business and your wallet. So grab your coffee and a pen, and lets talk it out! 

According to Shopify's CEO, massive growth in the online retail space has arrived 10 years early. We've seen thousands of people turn to the internet to supplement their income, create alternate livelihoods, and survive in this post-pandemic world. But, going online isn't easy, especially for those who've spent years working in offices, studios, and other brick-and-mortar spaces. Which is why today, we're chatting with someone who not only has a successful online shop herself, but who also coaches others on how they can achieve the same success with their own online endeavors - Christina Scalera!Christina got her start as an in-house trademark lawyer for a private kid's toy store. Though she dreamed of the job when she was in law school, she found the actual thing to be underwhelming and anti-climactic. After experiencing a quarter-life crisis, she decided to quit her job to pursue more creative paths and tried everything from yoga to Etsy. Though none of those paths really worked out, they left her with a lot of valuable experiences. She had to learn how to run a business, start a blog, and even understand how Photoshop worked in those pre-Canva days. And in the process, she started a business that came full circle - connecting her legal expertise with fellow creative entrepreneurs. Today, Christina's The Contract Shop sells contract templates to coaches, designers, photographers, and small entrepreneurs. And it's a phenomenon. In this episode, Christina takes us through how to create a great online shop, her opinion on selling digital downloads vs courses, how to price your services, how to turn your service-based business into an online store, and so much more!If you're new to the online space and want some serious inspiration on creating and developing your own store on the internet, this is the episode for you! Once you're done listening, find us on Instagram (@heymarvelous) and tell us: how has your online business changed over the past year?Here's what you can expect from this week's episode: Christina's concept of ‘de-commerce' training How she handles money (and got out of $74,000 of credit card debt) The biggest reasons why online shops don't sell Her advice on how to grow your audience online How she creates boundaries in her business And more!Resources: Christina Scalera - Website Christina Scalera - Instagram The Contract Shop The Contract Shop - Instagram Change Me Prayers - Tosha Silver Shopify - 2020 Growth This week's Joy: Describing herself as a ‘horse girl', Christina finds no greater joy than taking her 3 horses out to graze! To her, watching animals in their natural habitat is incredibly therapeutic.This week's Hustle: Christina's hustle advice always blows people's minds when they first hear it - only follow 1 or 2 mentors at a time. So, if you're listening to a business podcast, only listen to 1 or 2 and go ALL in on those. Listen to the podcast from the first episode, take notes, and interact with the hosts if possible. According to Christina, following only 2 perspectives is much more helpful than the overload of information that comes with following 20. This podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Full shownotes: https://www.businessstraightup.com/072 How the heck can we diversify our income? As a service based business owner, it is something that I have been asked and considered myself as well as marketing for small businesses. I'm so excited for today's guest and the information that we have available today, because the struggle is REAL - am I right? I am super excited to be able to have this boss on my podcast today! Christina Scalera is an attorney and founder behind The Contract Shop - providing contract templates and legal paperwork for business owners without hiring an attorney. She now has an online course that teaches people how to take their service based businesses, and start selling digital products online. Marketing for small business owners can seem DAUNTING - so why add another thing to your never ending to-do list? Because having multiple streams of income is not only a smart move and how most millionaires get to where they're at financially, but in our current climate with the chaos around us - it is absolutely necessary. Having an online shop might seem kind of silly for a service based business owner, but think of some of the things that people ask you regularly for inside of your business, that you can be repurposing and selling online! Marketing for small business owners does NOT just mean social media or ads, you have so many options when it comes to sharing your business and your skills. Christina has a ton of ideas and has taken her online shop WAY past what she ever thought was possible, I can't wait for you to listen in on Christina's expertise!

On this episode I have special guest, Christina Scalera! Christina is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches.   In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.   In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®.   When she's not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.

As a wedding pro, you are the expert in your field. You have a knack for creating the most beautiful floral arrangements. You can run through a timeline in your sleep. You have an eye for a moment that others can't match. Your clients hire you for your expertise. But you're just one you, and no matter how much you build your team, you can't reach everyone in the world who craves your knowledge and guidance. So have you thought of digitizing your expertise so you can make income on demand? The Contract Shop's Christina Scalera has, and she's here to give us her tips for how to get it done. Resource Mentioned: ThePlannersVault.com/SalesTips to help you nail each and every consult. This episode is also brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul. The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She's also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com. Weddings for Real is edited and produced by Earfluence.

On this episode I have special guest, Christina Scalera! Christina is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches.   In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.   In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®.

Christina Scalera is the founder of The Contract Shop. On this episode of the Salesman Podcast Christina explains – Whether salespeople should be signing contracts on behalf of the company they work for Why legal is always slow to come back to salespeople How to speed up contracts getting signed Resources: TheContractShop.com Christina on LinkedIn

You've nailed down the perfect service-based offerings, but now how can you scale those? Christina Scalera joins us in this episode to share how you can turn your service based offerings into scaleable digital products. Listen in as Christina explains the impact and longevity of adding a digital shop to your business, along with walking […] The post Episode 187: Turning Your Services Into Scalable Products with Christina Scalera appeared first on b is for bonnie design | brand design, strategy & education for creative boss ladies.

If you've ever wondered what it would be like to package up a service, your expertise, templates of what you know so well and sell them online...then this is for you!  This isn't about online courses, this is about creating a digital commerce store with products that that solve a specific need, are easy to create and are available in your own online shop! Christina Scalera is the attorney and Founder behind the Contract Shop, the contract template store for creative entrepreneurs and coaches. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle. www.christinascalera.com Connect with Christina on Instagram! --------------------- Connect with me on Instagram and tag me with what episodes you're loving!

As a service-based business, there comes a point in your entrepreneurial journey where you may want to tap out on 1:1 client work and rely more on passive income. But how do you transition to a new business model, create new products people actually need, and build up new traffic enough to see real conversions? Our guest today has the answers to those questions, and she's here to share her best tips on starting, growing, and maintaining a successful online shop that generates a 5-6 figure monthly income.     In this episode, I am talking to Christina Scalera, attorney, the founder behind The Contract Shop, and coach to creatives who want to sell digital products online so they can generate daily income and transition out of that client hustle mode. The mission behind her business is to get more creatives to turn their services into products and create reliable passive income so they can live that freedom lifestyle.   Today, we're diving into a bunch of hot topics, including how to turn your services into digital products, how to scale to seven-figure, and why using affiliates in your business is the best way to help you grow. Plus, Christina is sharing raw insight on ways to handle ADHD as a business owner so you can thrive inside and outside of your business.    There are so many applicable takeaways from this episode, so click that play button!    In this episode, we cover… How to leverage your digital products by selling them through an online store The simple and hard truth behind building an online shop Key things to focus on to drive traffic to your shop Long-term nurture strategies to drive daily sales How to approach, establish, and maintain relationships with affiliates Insight and tips for entrepreneurs with ADHD   Connect with Christina: The Contract Shop: https://thecontractshop.com/ Website: : https://christinascalera.com/ Instagram: https://www.instagram.com/christinascalera/     “You really need to look at what it is in your industry that people need and speak to that so that it's an immediate thing thats available to purchase, not something that they want to sit on.” - Christina Scalera Thanks for listening, and if you like what you've heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I'd love you to help me spread the word.    Don't forget to screenshot this episode and share it on your Insta stories to win a free coaching call with me!   Resources and links mentioned in this episode: Faster Than Normal by Peter Shankman Ritual Care by Kelly Newsome Georges Come hang out with me on Instagram or in the Laptop Lifestyle Entrepreneur Facebook Community! Head over to AmandaKolbye.com for more business tips and resources for the traveling entrepreneurs. Subscribe and Listen to The Laptop Lifestyle Podcast Review the Laptop Lifestyle Podcast on iTunes, Stitcher, or wherever you listen to podcasts The Laptop Lifestyle Bootcamp is opening soon for enrollmentt! Get on the waitlist right here! Join the waitlist for the $5k Accelerator right here! My NEW YouTube Channel has launched, and you can find the first episode right here. Check out The Content Kit Mini-Course to get my foolproof system for creating, storing, and organizing your content so you can stop feeling overwhelmed! The Instagram Business Blueprint is a great tool for advanced Instagram marketing and sales if you're ready to level up your IG game!

As a service provider, you're limited by time, which obviously caps the income you can generate as a service provider. In this episode of Speak to Scale, we're always exploring opportunities to scale your impact and your income—so we've brought on Christina Scalera, owner of The Contract Shop®, to share all about building a digital product shop! If you had a digital product shop to accompany your business, what kind of impact could it make? Listen in as we discuss how quickly you can launch and scale your product shop, generate an income, and serve your customers! Plus, Christina is even sharing how she offers discounted pre-sales while she developing her products so she's getting paid to create each item! For full show notes and episode links: www.thepublicspeakingstrategist.com/shownotes/149

Christina Scalera is a lawyer and the founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In 2015, Christina hit the rock bottom in her life. Her best friend died, a family member ended up in a coma and she quit her 9-5 to pursue a passion project that totally flopped. To top it off, she had over $78k of credit card debt. In the span of a year, she managed to pay off all that debt, become a force in the creative and wedding industries and found herself on track to run what is now a 7-figure Shopify store. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®. In this episode, you will learn about… How Christina was able to start her now-successful digital downloads business from scratch (and YOU can do this too!!!) How to “clone yourself” by taking your services and breaking them down into must-have products for your audience What "d-commerce" is and the biggest mistakes that people make in creating this The best way to building your audience for free as you're getting started Putting your focus on results instead of how to get started Screenshot your favorite part and post to your IG story tag me @ashley.hann and @christinascalera so we can see and repost to our stories as well. Check out Christina's website at www.christinascalera.com to learn more about her Visit her blog to get ideas on how to scale your online shop at www.christinascalera.com/blog Download the FREE “ Ultimate Digital Download Product Creation Plan” here https://cs.christinascalera.com/upcg Are you ready to level up and become a fully-expressed, fully-activated Female On Fire? Go to www.femaleonfire.net now! If you find this episode valuable, please please be sure to leave a rating and review! My Website: www.ashleyhann.com Instagram: @ashley.hann Twitter: @itsashleyhann YouTube: @ashleyhann

This episode I’m speaking to Christina Scalera, who’s talking about The 3 Secrets Every Entrepreneur Needs In Order to Turn Services Into Products.Connect with Christina

Christina Scalera is the attorney and founder behind The Contract Shop (http://thecontractshop.com/)®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®.

Each week, we come to you with ideas from the Mouse on how you can better run your digital business. In this episode, we’re sitting down with our first ever guest interview (she also happens to voice our intro!) Christina Scalera is the attorney and founder of The Contract Shop®, a place to purchase contracts and legal templates and get your small business legally buttoned up. Listen now to hear about copyrights protecting your business online.  Listen now and discover: How to be highly inspired without copying someone else  What “park bounding” means and the rules Disney has to protect their characters (and guests!) Creative ways that small businesses describe their products online so they're not infringing on Disney copyrights  The real difference between trademarks vs. copyrights  How Disney is making it easier for small shops to legally use their work Your small business takeaways: Own the niche you’re in and pursue inspiration rather than copying  Make sure your work is legally protected online 

Want to learn how to make $10,000 per month, every month? I've got some tried and true strategies for you to help you reach whatever income threshold you're trying to hit (because these strategies can be used to make an extra $1k, $10k, or more every month). Whether you mix and match or go all-in, you can absolutely make it happen!   Check out my friend Christina Scalera at The Contract Shop! heyjessica.com/contractshop Get started with ClickUp for free! https://heyjessica.com/clickup   Grab my course to help you get started with ClickUp! https://heyjessica.com/clickupcourse   Sign up for a FREE month of my favorite email marketing system, ConvertKit at www.jessicastansberry.com/convertkit   Get your FREE month of Audible which includes a FREE book and TWO free audible originals at www.jessicastansberry.com/audible   Follow me on the 'gram! Personal Account: @jessicastansberry Biz Account: @heyjessicaco

I was so impressed with my conversation with today's guest, Christina Scalera - and not just because she's managed to take almost 8 months off this year while still running a 7 figure business. Christina is the attorney and founder of The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. I can't stress enough how important a solid legal foundation for your business is, so if you need any contracts, check out The Contract Shop here!The queen of D-Commerce, Christina now teaches other entrepreneurs how they too can create their own highly profitable digital downloads shop with her course, Products on Tap.Also, Christina has an Ultimate Product Creation Plan, which includes all the tools you need to build your own digital download product and provide your audience with the ‘done-for-you' resources they have been searching for. Go to cs.christinascalera.com/upcg to get access to this incredible FREE resource!Listen in to learn how she built a powerful affiliate program, why she purposely paused business growth for a few months to focus on optimizing the customer experience, the key differences between writing a high converting product description page versus traditional sales page or sales funnel, and how she has created her dream schedule that allows her to work as much or as little as she wants to. Christina drops so much knowledge in this one, so grab a pen and paper and let's dive in.Connect with Christina: Ultimate Digital Download Creation Guidechristinascalera.comthecontractshop.com@christinascaleraIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review on Apple PodcastsSubscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Karima and Christina Scalera of The Contract Shop talk about setting up your business legally. They discuss the steps you should take when you’re just getting started and ways to scale and grow for long term success.   Follow Karima on Instagram @karima.creative   Find the show notes at karimacreative.com

Episode #137. We are about to jump into a topic that online business owners aren’t talking about enough – digital products! Even if you feel like your business is the furthest thing from this product model, you’ll want to listen in to all the possibilities of going digital. Christina Scalera is here to help and […] The post How to Create Passive Income with D-Commerce with Christina Scalera appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Christina Scalera is a lawyer and serial entrepreneur. They call her "The Queen of Black Friday."Christina has several incredible businesses under her belt, including an award-winning Shopify store. She founded and ran a successful intellectual property law firm in Georgia and Colorado. She created and co-hosted a brilliant podcast ("The Creative Empire Podcast") and now helps lawyers turn their services into products at ChristinaScalera.com.The secret underbelly of her "overnight" success, though, is that she tried (and failed) several times to build her dream life. Standing in her way was crippling credit card debt ($78,982, if I'm not mistaken), self-doubt, anxiety, depression, and trouble with grocery shopping (among other things).She also has ADHD. This is her story.Learn More About Christina ScaleraChristinaScalera.comInstagramFacebookPinterestLinkedInTheContractShop.com ("What if legal stuff didn't suck?")Two Quotes from Christina Scalera"If you want to have a successful life or business, you have to automate everything.""ADHD medication broke the pattern of me feeling like I was a piece of crap. It broke the cycle and the pattern."Resources Christina Scalera Mentions in this EpisodeKelly Newsome GeorgesThe Rising Tide SocietyPerennial Seller by Ryan HollidayDr. Daniel Amen's "7 Types of ADHD"Cognitive-behavioral therapy for ADHDADHD medicationClickfunnels, Russell Brunson, and Julie Stoian.“Soap Opera Sequence”The Tile App JDHD | For Lawyers with ADHDAre you looking for 1:1 coaching for your life as a lawyer with ADHD? Let's talk! You can book a time right here.You can learn more, read the transcript & view the show notes, and much more right here.Join the JDHD mailing list.Sign up for my free 10-Day email course, "An Introduction to ADHD for Lawyers."Follow JDHD (and Marshall Lichty) on your favorite social channels! Twitter (JDHD)Twitter (Marshall)FacebookInstagramSubscribe to our YouTube channel.

Christina ScaleraFounder of The Contract Shop Show Notes: Reach out to someone who markets to the same demographic to offer contentNeil PatelPunchline CopyKurt ElsterTeam Structure- Marketing- Operations- Support- Graphic DesignerFunnels- Checklists- Example: http://www.lawlesstoflawless.com/Ways get traffic- Collative Content- Paid- Newsletter- Main blog- Affiliates Bio: Christina Scalera is the attorney and founder of the seven-figure, award-winning legal template store for creative entrepreneurs called The Contract Shop®. She lives in the middle of nowhere, Colorado, surrounded by a fortress of 14,000 ft. mountains in every direction that is not only beautiful but fun to hike after big eCommerce shop sales days. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: http://thecontractshop.comhttp://christinascalera.comhttp://instagram.com/thecontractshophttp://instagram.com/christinascalerahttps://www.facebook.com/TheContractShophttps://www.facebook.com/christinascalerallc/ Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with Christina Scalera about driving traffic through content. This is a business e-commerce episode 126 Charles (00:16): Today's episode is sponsored by drip, drip. It's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're running an eCommerce store, you need to have drip a try and here's why. Drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation rules visually and see the entire process. It lets you get started quickly, but also build very complex automation rules. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation. To get a demo of drip today, you can go head over to drip.com/boe that's drift.com/b O E now onto the show. Charles (01:06): Welcome to the Business eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi, and I'm here today with Christina Scalera. Christina is the founder of the contract shop, a legal template store for busy entrepreneurs by building content. Christina has grown the contract shop to over seven figures in revenue. I started the show today talking about you can drive traffic to your eCommerce store by using content. I urge you to listen to the very end of the episode because she gives some very good hints on how you can build funnels to your eCommerce store. So let's go into the show. Hey Christina, how are you doing today? Christina (01:41): Great. Thanks for having me, Charles. Charles (01:43): Yeah, awesome to chat. I love I love the topic of kind of using content. I know this is kind of the tried and true, but I feel like it, like if he goes out of fashion every couple of years and then comes back in. How long have you been doing it for first all Christina (02:02): So I started my, I guess you can call it e-commerce. You know, the shippers might have a little bit of qualms with that, but my, I started my store on Shopify. Well it, it didn't start out on Shopify, but it started in November of 2015 so almost five years now. And we moved to Shopify in October of 2017. So I've been on Shopify for almost three years. So I've been doing this for a decent amount of time. I feel like in internet land, that's a long time. Charles (02:32): That's a very long time in internet land. It so it's all digital products, right? You guys sell and promote, so it's all there's a digital contracts, like it must have been like a download sort of thing.

Today Dannie and Caitlyn are having a Jam Session on 5 Ways You Can Invest In Your Business. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we've had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:A deeper dive into conferences, tools, coaching, and courses for your business.Dannie's completed coursesA deep dive into conferences both the good and the bad.Top free and paid tools.Free toolsGoogle sheetsGoogle calenderNotion app ZoomPaid toolsDubsadoBulletproof plannerAsanaCourse recommendationsBiz Chic Co-opTrello for business Squarespace Square Design GuildShopsite School#OwnIt AcademyHand Lettered DesignWinning Creative's WayJenna Kutcher CoursesInDesign Field GuideCopywriting for Creatives FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript - 5 Things to Invest Dannie Lynn Fountain: [00:00:21] Hello and welcome back to the side hustle gal podcast. Today you've just got me in Caitlyn for one of our favorite jam sessions to date. We're going to be talking about the five ways that you can invest in your business, and we're going to talk about some of the things that we've invested in and how they have or have not worked out.So grab your tea, grab your coffee because we are spilling it. Let's dig in.Caitlyn Allen: [00:00:49] Yes. Okay, so here are the five things we're going to talk about. We're going to be talking about conferences. We're going to be talking about tools that we use in our business or don't use in our business anymore. We're going to talk masterminds and coaching. We're going to talk courses, and then lastly, retreats.I am so excited to talk about these five things because. Guys you can make or break or, well, some of these can be great investments and others can be not so great investments and . We've both learned the hard way with some of these. So Dannie, what do you want to kick it off with? Dannie Lynn Fountain: [00:01:31] Let's kick it with courses, because while you were talking, I opened up my Trello board that has all of the business courses that I've bought linked with the logins and everything.Caitlyn Allen: [00:01:43] I do that one by asana board. Dannie Lynn Fountain: [00:01:47] So I have one, two, three, four, five, six, seven, eight, nine, ten, eleven, twelve, thirteen, fourteen courses that I have bought in. The past probably three or four years. Um, and of these 14, I can honestly say that I have finished three. Um, so the three that I have finished, the first one is the bee free Lance.Uh, business practices course, unfortunately be free. Lance no longer exists, which really sucks, but they had like a business practices course basically teaching you how to be the chief executive officer of your own business. That was amazing. I loved it. Um, I took Squarespace design guilds, custom CSS tricks for Squarespace course, and it's been amazing.I mean, probably a good. Third to a half of my Squarespace website is CSS. So loved that course. Completed that one all the way through. And then I took the shareworthy designed course by spruce road. This is a course that's been updated a few times since it first launched, but it's amazing for talking about creating a InDesign and Photoshop and Adobe illustrator products for your course.And I've used this course to design all of the PDF. Um, that I use for my digital downloads of my website. So those three courses have been great. Other courses that I've invested in and not finished include three courses from Jenna Kutcher, no shade copywriting for creatives. Uh, the winning creatives way, which I think has a course like from back in the day from Christina Scalera, um, own it Academy.Which I don't even know what this is. When I click on it. Oh, that's Jessica Razatos course, which has since been updated, and I have finished the new verson. Um. Oh, the love inspired shop site school, which teaches you how to launch an online shop. Never finished that bad boy. And then I have like four courses from tin, creative collective now boss project, I think, um, none of which I finished.So Caitlyn, what about you? What is your course library look like and where are you at? Caitlyn Allen: [00:04:16] Okay, let's not talk about it. No, I'm just kidding. So I am the person who buys the like. Bundles cause they're cheapest. Hell. Um, and I, yeah, I don't feel like I've finished ever any courses. Um, okay. I lied. I was a beta tester for, um, Vanessa kines tailwind or Pinterest course.That one is freaking bomb. Um, and I have to say like, that is one of the best courses that I've ever been in. Mmm. Aye. What other courses? Currently I'm in one right now. I'm learning, um, about being a COO of your business with Kristin Kaplan. That one is phenomenal and I will finish. Um, but this one kind of ties into coaching, which, um, we'll talk about in a little bit, but this course specifically has coaching alongside of it.So that's been really cool. Um, and then the only other course that I've really. Taken time to pay attention to was the, when your welcome sequence by, I think it's Aaliyah Walker. I think that's how you say your name. Um, which has been gold, especially as I'm helping my clients write their welcome sequences.But outside of that, I have a lot of different ones and I have to say, I love having the variety of courses I have because even though I'm not finishing them, like I'm not sitting down and watching them like. Here's the, all of the course, finish it. I am going into each course for specific things that I'm looking for in my business at that time, or one of my client's business is at that time.So that's why I like it. Like buying the course toolkits and of course bundles. Um, just because there's options and let me tell you, not every course is created equal cause I've seen some bad ones. So. I guess that kind of ties into, uh, a couple of conferences that we've been to. Um, so I am not going to be, I'm not going to share which conference I, um, attended that did not feel, uh. I don't even know. How do I say these words, Dannie. Dannie Lynn Fountain: [00:06:38] It didn't pay off. Caitlyn Allen: [00:06:40] It did not pay off. Dannie Lynn Fountain: [00:06:41] The investment didn't pay off. Caitlyn Allen: [00:06:42] Right. Um, there are so many moving parts to a conference that, um, if you're just, you know, a normal person with normal dietary restrictions and nothing like too important, um, it might not be that big of a deal for you, but, Mmm. I have a gluten allergy. And so something that is really important at a conference, especially if you're spending over a thousand dollars to attend a conference, not included , you know, lodging or anything like that. It's your, that you have food if the conference includes food. Um, so for any conference people out there, Dannie, I know that you are. About it so much is that you have to be dietary, inclusive. Um, and when you tell your client registry or you're not client, your registrants that it is dietary inclusive, you better back it up. So, um. Yeah, that was one of the biggest things that I saw at a conference was it just, it didn't, at the end of the day, the amount of money that I paid for that conference didn't, I didn't really learn that much and I didn't really get a lot out of it.Um, I do have to say I've made some great connections, but that's on you to make, make sure that you're making connections. So if you do find yourself at a conference where you're like. Man, I'm not learning anything or this is just not a good time. The the least, they're the best thing for you to do is to just make really good connections while you're there.Dannie Lynn Fountain: [00:08:16] Love the connections piece and love the dietary piece too, because frankly speaking, I don't want have a dietary restriction other than like a lactose intolerance, but that's easily avoidable, avoidable, Caitlyn Allen: [00:08:29] or can you just take a pill for it.Dannie Lynn Fountain: [00:08:30] Yeah, but there's nothing worse than leaving a conference and still being fucking hungry because there's been like no protein options because they're trying to be.Like healthy, I'm all for healthy food, but like, I need protein too. So in terms of conferences that I loved and, or regretted, um, if you follow me on Instagram, you know how I feel about creative at heart. We don't need to rehash that. But long story short is if a conference is not diverse, it ends up on my bad list.Um, conferences that I've loved. The one conference that I keep going back to year after year and recommend to everyone, even if they're not Latina, is we all grow. Uh, the price point for we all grow is incredible for what you get the swag for. We all grow as hands down the best swag I've ever gotten from a conference.Caitlyn Allen: [00:09:26] Dude swag was fricking killer. Like that swag. Dannie Lynn Fountain: [00:09:31] Yeah. Like we're talking doves entire product line. Neutrogena's entire product line. Like, I haven't bought toiletries in four years because of this conference. Um. The swag is amazing. The event is amazing. Ana knows how to produce an event with quality education.She rarely, rarely, rarely repeat speakers. Something like 5% of her speakers are repeats. So it's a conference you can keep going back to year after year and love. Mmm. I also really loved Aluma tree. I attended a Loomer tree during a time in my life where I was ready to pivot. It's a very intimate retreat.It's only 12 people. Um, and it felt like a mastermind, even though that was not what it was supposed to be at all. But it was amazing. And also, if you're a photographer reset conference. I do not know how Rebecca makes reset conference. So affordable. Like we're talking, it's sub $600 every year. I'm pretty sure.Um, I've spoke at it three years. I spoke at a 2017, 18 and 19. It is incredible. There's opportunities to get one on one time with your favorite speakers. The party is great, the education is amazing, and they don't have too many sessions running at the same time, so you don't feel like you're missing out on content?Because I pay to go to a conference sometimes and I can only attend a third of the content because there's four breakouts running at the same time. Reset. Uh, it's pretty good about that. And all of those conferences that offer the video downloads of the speakers pay for that upgrade. Like if it's 50 bucks, a hundred bucks to pay to upgrade for that, pay for the upgrade, and then set aside time in your calendar for professional development time and watch those keynote because for 50 or 75 or a hundred extra dollars, you're.Tripling the value of your conference ticket because you're getting all of that breakout content you missed because you were at other sessions. Caitlyn Allen: [00:11:36] There's one conference that you didn't mention that I don't think you've attended, but the, I've heard really great things about, I can't really talk about a lot cause I'm only attended one conference.Um, but I think I, uh, you know, after one I lost my, uh, . Lost how I felt about them. No, I'm just kidding. Um. Is social media marketing world. Um, I heard that that's a great conference because the speakers there are not the same damn speakers as every time before. Um, it seems to be that a lot of the conferences in our industry specifically always have the same people speaking.It's always the same people talking. Um, no matter what conference. I mean, we can look at, I mean. I feel like if you look at any of the conferences, they have pretty much the same lineup or the same keynote speakers. Um, and I'm just not here for it. Like, also, I want to hear from like some big names. So social media marketing world gives you some of those bigger, bigger names, uh, that. You might not see, um, at some of the smaller conferences. Dannie Lynn Fountain: [00:12:48] A couple of others on my bucket list too is ConvertKit's craft and commerce. I'm not a convert K customer, but I've heard amazing things about that. Um, inbound, which is great for marketing, I've heard and hustle con, uh, so you have to have made like 700.And $50 million, maybe I'm on crack. You have to have made millions of dollars in your startup to be able to speak at hustle con. Like there's an income threshold to prove that, like all of the seekers are successful. Um, so all of the speakers at hustleCon founders of startups that have either taken on VC funding or bootstrapped to multiple million dollars, so I would love to attend that one as well.Caitlyn Allen: [00:13:34] Yeah, and I mean, my bucket list conference is happening this August. Uh, no. September. I lied. Um, it's called the four B conference. Um, four by four. How do I say it? Four by, I think, um, Dannie is hosting a conference. Y'all, I am so excited. There might be a doughnut table. I'm sorry, say that again, Dannie.Dannie Lynn Fountain: [00:13:59] Literally. Did not tell you to say this.Caitlyn Allen: [00:14:01] You didn't. No, I'm so excited about it though. The speakers are bomb. The photographer is fricking awesome. She was actually on the podcast last season, almost said last episode last season. Um, I'm so excited to attend a conference. Like Dannie's, I'm not even just saying this because it's because it's Danny, like I'm, I'm honestly super excited to see the people who are speaking because never heard of them or I have heard of them, but I've, I've never seen them on stage before.And I'm so here for that. I'm so excited to see new people stepping up. Like, Oh, I'm here for it. So. Y'all go check out Dannie's conference. There's only limited seating. I'm selling this thing, but do it. It's going to be, it's going to be awesome. Dannie Lynn Fountain: [00:14:54] You're, amazing. We literally didn't even talk about this before we recorded and she just talked about it. I love you. Um, okay, let's talk masterminds and coaches. So I've invested in some coaches before and I like built my own mastermind with friends, but I've never paid to be in a mastermind. Um, so I'm the coaching front. I think that intersection of you pay for what you get and checking people's qualifications is really important.I've had three separate coaches. One was for free because she was building her coaching business. One I paid four figures for, and one I paid five figures for. Um. The coach for me that's been the best was actually the four figure coach. It was four figures for six months of coaching. She changed my life, changed my business.Um, I worked with her in 2016 as I was pivoting away from having a full time job and going full time and kicking off my speaking career. Um, so I think that they don't have to be the most expensive coach, but like credentials and fit. Are critical to, um, I probably would recommend the five figure coach that I worked with. To other people. If she was what they needed, I definitely wouldn't recommend the free coach. I don't know if it's because she was new and building her practice, but it wasn't what I needed. Um, and on the mastermind front, I like Megan MayDell and I, a couple of years ago, launched our own, and it was like 10 people.Well, we like tried to screen for people, but because that was not our area of expertise, we didn't screen well enough. And so there was a really big spread in where people were at. So it fell apart within like eight months. I mean, eight months is a long time for a mastermind to last. But. Like, it could have been a lot better.Um, so I, I've been really curious about paying for some of these paid mastermind programs, but I'm also not here trying to pay $40,000 for a mastermind when this is my side hustle. Caitlyn Allen: [00:17:12] Mm. Yes. So it's funny because I've never paid for a mastermind per se, so I was in a. Group, shall we call it, um, that had masterminds in it.And that was a lot of fun. I learned a lot. That's how I met Vanessa kines and I was part of her beta program. Um, masterminds literally changed my life because Danniie invited me to a mastermind. I started my business. So like, masterminds are awesome. Just be cognizant that paid masterminds are great. But you can also do it with some biz besties that you meet.I'm online, so you don't have to pay some crazy amount to do a mastermind. Mmm. And on the coaching front, I have not worked with a coach, um, ever before outside of the course that I'm doing currently, that has a little bit of coaching alongside of it. Mmm. We've. On the different teams that I've been a part of, my clients have worked with coaches.So by default, I've worked with coaches, but I've never, I've never worked with a coach one-on-one. Um, and Dannie Lynn Fountain: [00:18:30] Mmm. Like a privilege question. Do you think that like because you grew up in the business space with like me, Rosemary, Jana, Rayna jelly in your corner that you never needed a coach? Caitlyn Allen: [00:18:43] Yeah, I think, I mean that's the one thing that I can say is because of the connections that I have, it's been, I've been privileged to go to you and ask you like, Hey, I want to do this potentially like a speaking engagement.What do I need to do? Or like. Rosemary, you are doing all of these things. How could I, you know, pivot this way if I wanted to? Yeah. I'm super privileged to have like those connections, but you, Dannie Lynn Fountain: [00:19:12] do you think that there is a way that other people could. Get that same benefit early on. Cause I also think like investing in a coach on day one is a mistake. So I'm wondering, Caitlyn Allen: [00:19:24] I completely agree Dannie Lynn Fountain: [00:19:25] as a stop gap until you are in a place where your business is ready for a coach. Do you have any advice for people on how to build that? Like. Little pad that you had of established business owners that helped you Caitlyn Allen: [00:19:39] make connections like, seriously, I cannot stress that enough. Like the one conference that I did go to, I made so many good connections, like I still talk to. Trina a little, I still talk to, Mmm. Katherine McKinnis. I still talk to different people and the people that were at that conference happened to be, you know, Dannie and Joey was right. Right next. Dannie and Joey were both right next to me.They both spoke at the conference and even through like with them, we made connections. Um, and so making connections and then. Asking people, but not asking too much. Like there is a difference between me going to Dannie and asking like, Hey, here's what I'm thinking here. Can you give me advice versus always going to Dannie whenever you have a question.Like that's where you have to draw the line. You have to figure out how close are we versus how much can I ask type of thing. Um, it would be one thing if we weren't friends. All the time and talking to each other, and then just me coming to you, Hey, by the way, that would be odd. Um. I do find that coaching is super helpful depending on the type of business you have.So for me, I don't feel like coaching is needed right now. The type of people I'm working with and what I do. Um, I feel very comfortable where I am. I'm not working on scaling my business to $100,000. Like, it's just like, it's not what I want right now. Um. So that's why I feel like coaching hasn't been necessary for me.I'm, I'm comfortable at where I'm at in my business, but when you want to get somewhere that you've realized there's a gap, coaching is awesome. Coaching can be amazing. Coaching can man, it can really do a lot. Like you said, Danny, with the coach that you're talking about. That coach is pretty awesome. Um, and I know other business owners who have worked with that coach specifically, that have done really amazing things.So I think for me, it's just not something that I, I personally have went out and like, tried to look for. Um, but I do appreciate business coaches and . I just, you gotta be careful because everybody is calling them a co themselves, a coach right now, and they're not like, find somebody who is actually a coach who has the knowledge, who has the, okay, but no, how to actually be a coach.Dannie Lynn Fountain: [00:22:16] Yeah, I think so. The one coach that I loved and worked with was Raina Pomeroy and C's. The certified by the international coach Federation, which is like the gold standard of coaching certification. She's also, um, the, the, like. She was a social worker right before. And, um, she, like had done business coaching for Stanford and some other places.So her credentials spoke for herself. The coach that you work with doesn't need to be certified, but if you're not sure what you're looking for, that's a great benchmark to look at. Mmm. Caitlyn Allen: [00:22:54] Also just one more thing. A coach gets you from point a to point B. The coach does not do the work for you. So if you're looking for somebody to do the work that is not a coach, let me be clear.Dannie Lynn Fountain: [00:23:08] That's like a strategist or a yeah, something else. And you're going to need to hire a specific ones for specific points of your business, like a marketing strategist or a brand strategist. That's. A lot more segmented. Caitlyn Allen: [00:23:20] Yes. Okay. Let's talk retreats. This is probably one of my favorite things that I've invested in.Dannie Lynn Fountain: [00:23:29] I think we should probably define it first, because I did say a little more tree, which is actually technically like a conferenceCaitlyn Allen: [00:23:35] conference. Dannie Lynn Fountain: [00:23:35] Yeah. Um, so when we say retreats, I think you and I are both talking about when you get a group of business friends together and you get a hotel room or an Airbnb.And you socialize, but you also work on your business. So a good example of this is first a few years running me, Caitlyn, Rosemary Watson and Jana Bishop, we all converged on Phoenix, Arizona for a long weekend. Like a Thursday to Monday, we'd get a hotel. Um, we'd socialize, we'd go to the pool, we got spray tans one time. Um, um, but we also. Talked business and we also talked about the parts of our business that were driving us crazy. We talked about the parts of our business that were broken and were not working, and we really worked to identify solutions together for our business that could help improve like where we were trying to go.In terms of a traits like me, Caitlyn, Jana, and Rosemary. We all, for a couple of years running would get a hotel room and we would all converge on Phoenix, Arizona, and we would socialize, of course, and like talk about what was going on in our lives and swim at the pool and drink and eat food. But we also talked aboutWhat was and wasn't working in our business. I mean, Caitlyn formed an LLC during one of these sessions. Jana completely rebranded and shifted from, I'm selling stabs back to selling presets. A lot of conversations like change their businesses from these these. Retreats that we were holding Caitlyn Allen: [00:25:15] or made them like my business was not even, it was like, Oh, this is a fun thing for a little bit. And they're like, no, dude, the thing, you can do it. Um, I think that's what I think of as the retreat. That, and then for me, what I think of as a retreat outside of like a mastermind type retreat is. Um, I have quarterly retreats with my clients. And so, um, me and my client and our team potentially depending on the client all get together into the room and we talk.We just break down their business and we talk about all the different places in their business, all the different seats that are in the business, and like what we expect to see in the future of the business or what our goals are. Um. And that that is also, I mean, that to me is a retreat because it's, you're doing the work, but you also are finally getting that water cooler talk that you would never have had if you're team is across the country.So I absolutely am here for retreats, but you also don't have to get super boujie with them. So like. You don't have to spend millions of money, millions of them. You can also do solo retreats. Like I know people like Tiffany Tyler, for example, will book herself into a hotel room solo just to get shit done.Dannie Lynn Fountain: [00:26:45] So you can also do solo retreats, I think didn't Raina do. A thing on solo retreats. There's about doing like a holding solo retreats and why they're important. Um, so check out solo retreats too, and it's completely self-organized, like find an Airbnb that's the next town over. If you want, pack some snacks, go away.So Caitlyn, let's wrap it up with a fifth topic. What's our last thing that we have. Caitlyn Allen: [00:27:13] My favorite thing tools in our businesses. Dannie Lynn Fountain: [00:27:16] Yeah, yeah, yeah. Um, so I'm, Caitlyn and I are very different in this regard. I. Have systems that I don't invest in them. So all of my systems are run on free platforms. Um, Google sheets for one. I used to be a big Trello fan, but I don't really use it anymore.My business is completely run off of Google sheets, Google calendar, and the notion app. Which is like this crazy cool. Basically evernote on steroids with templates app that's on a iOS and Android and it's a website. So my business is completely run on those things. Tools that we love for the podcast Descript, it transcribes the podcast and you edit by backspacing words out of the transcript instead of having to like listen to the full audio, which is a really, really nice, Caitlyn told me about it and.Max who edits these episodes has fallen in love over the past month editing this season. Mmm. I also don't even pay for zoom, so I use the free version of zoom. We're super strict about how long our podcast recordings could last because we use the free version and they cut you off after 40 minutes. So I think the only tools that I pay for on an annual basis are G suite for email. Squarespace from my website. And that's literally it.Caitlyn Allen: [00:28:44] What about your email provider is G_suite. wait, but like how do you send like your biggie. Sorry. You use G suite to send your newsletters? Dannie Lynn Fountain: [00:28:54] Oh, no. I use mailchimp, but I use free version of Mailchimp. Yeah, Caitlyn Allen: [00:28:58] girl. Okay. Dannie Lynn Fountain: [00:29:00] Everything is free. Caitlyn Allen: [00:29:01] I again, I like, no, Dannie. I think we're very similar. I am a cheapskate, so I don't pay for much of anything. The only thing I pay for, so I use G suite, which I pay for.Oh no. I pay monthly. Mmm. G suite. I use asana, but I use the free version. Mmm. I think one of my teams we use click up and we do pay for the premium version, but it's not me. Um, but I use asana in my business, which is free. I use flow desk, which is one of the only things that I pay for. And that's, you know, $19 a month or 29 depending on when you join.Um. What else do I pay for in my business? Oh, stock photography. So that is something I do pay for. Um, because my clients need photos for different graphics that I'm creating. So I only can buy certain stocks subscriptions, though, because not all of them allow you to use. The photos for your clients as well.So if you are using stock photos, Be, careful because it's not, you can't just use those stock photos any which way you please. No, no, no. Um, so I think that's, I think flow desk is kind of the only thing that I really pay for outside of, Oh and Squarespace, um, and like are hosting on GoDaddy or whatever. But. Trying to think if I pay for any other outside of stock subscriptions. I don't. I don't think so.Dannie Lynn Fountain: [00:30:35] Hmm. Not bad. We both are pretty inexpensive in this space, which I love. I lied my favorite. Business expense is the sparkle, hustle, grow box. Guys both forgot about them. Dubsado, sorry. Caitlyn Allen: [00:30:52] Oh, Oh yeah. Oh yeah. They, they take my money. Just have it. I can just have my money. Um, yeah. Dubsado is, but I pay annually, so I don't really have Mmm. Sparkle. Hustle grow is a super great resource for, um, you if you're looking for a different office supplies or, um, courses, the sparkle, hustle, grow boxes have been truly amazing.I think it's $50 a month and you get like a box with confetti and like different things. Um, a lot of, a lot of my. Stuff that I use on a daily basis has came from there. So like my to do lists or different things like that. But you also get a course and a book, every single sparkle, hustle, grow box. So if you love reading, if you love entrepreneur books, this subscription box is definitely for you. And their team is just so awesome and it's all women. So. Dannie Lynn Fountain: [00:31:55] And the office supplies. Now I will say that I use extra large unlined, moleskin notebooks, and then I also use the Ferris wheel press, always left notebook, which is a tall, skinny notebook that's a bullet journal set up for my list making. Yeah.Caitlyn Allen: [00:32:13] Also then pay for something that I pay for the yearly basis is my planner. Yeah. So I pay for the . I think she just changed the name of it to the Bulletproof planner. Um, we'll leak it in the show notes. It's honestly, I use that planner, if not like three times a day, four times a day, like that. That thing is truly saved my life. So, um, yeah, I don't, I don't think there are any other tools that I use outside of dubsado Asana G suite. Dannie Lynn Fountain: [00:32:47] Love it. Well, I hope that this episode is helpful. Some things that we loved investing in some things that we wish we hadn't. The moral of the story here is anything that you're investing in, treat your business money like you would your personal money, and do. The research and do the work Caitlyn Allen: [00:33:08] also, do not spend money just because you don't want to pay taxes. Let me tell you, it's better to have $5 in your pocket than spend that $5 because you don't want to pay a dollar something in taxes. Like, I promise you just. Keep the money instead of spending a bunch of money if that's what you're trying to do.Dannie Lynn Fountain: [00:33:36] Yeah, that's, no, that's a really good point. Like if you're going to spend, if you have $700 left and you're like, Oh, I'm going to spend this so that I don't, they have to pay taxes. You're out $700 instead of out two to $300 on taxes and stilling having $400 to pay yourself like an owner draw at the end of the year.Well, this is. Been. Awesome. We will see you for the next episode. We will see you very soon for the next jam session. and we can't wait to talk to you soon.

Tune in as Host Paige Brunton chats the legal side of things with Christina Scalera! Christina is a remote online attorney for creative entrepreneurs and small business owners, proving it's possible to run just about any business from the internet! In this episode, she is sharing all her tips and tricks for legally and legitimately setting up your online business! Listen as they talk contracts, insurance, LLCs, quarterly taxes, bank accounts, SOPs (standard operating procedures), and more!

While we all wait for the ethics rules to change and open up avenues of innovation such as non-lawyer ownership in law firms, there are lawyers grabbing the bull by the horns and changing how they practice despite the confines of the ethics rules.  These lawyers are offering subscription legal services, virtual multi-state practices, concierge wills and trusts service through virtual portals, empowering self-represented litigants, and more.  On this episode, Megan and her guest Erin Gerstenzang will highlight some of these lawyers and also dish on presenting a talk to the Tennessee Lawyers Association for Women Empowerment Conference on this very topic. Lawyers Mentioned in This Episode: Jess Birken, Erin Levine, Jennifer Gerstenzang, Kim Bennett, Aastha Madaan, Brooke Moore, Laura O'Brien, Christina Scalera, Billie Tarascio, Ticora Davis, Laura Lester   Guest Info:  Erin Gerstenzang - Website and Twitter Thanks for listening! Don't forget to SUBSCRIBE to the show to receive every new episode delivered straight to your podcast player every Tuesday. If you enjoyed this episode, please help me get the word out about this podcast. Rate and Review this show in Apple Podcasts, Stitcher Radio, Google Play, and Tunein and be sure to share this podcast with a friend. Be sure to connect with me and reach out with any questions or recommendations for specific resources: Twitter Facebook LinkedIn Website Email me at megan[at]zaviehlaw[dot]com This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matters, be sure to consult with an attorney regarding your specific needs.

Four years ago, today's guest found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. Joining us is Christina Scalera, the attorney turned ecommerce entrepreneur behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In this candid episode, Christina walks us through her journey from how she made her first sale four years ago up to today where her annual sale now does six-figures. You'll learn: How she found her business idea by accident The exact method that launched her store with $4K in pre-orders How she scaled that success to drive business growth Tune in for more details! Show Links The Contract Shop Nick's Consultancy: Draft Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop's search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

We're talking all about a topic that I think too many people are forgetting about. Contracts! For so many people, myself included, the legal stuff makes us want to run and hide. Christina Scalera, founder and owner of The Contract Shop is taking our hand and walking us through the big scary stuff that's actually really important. Christina has courses on Creative Live, If I Made, and the Modern Calligraphy Summit. She's been featured in Entrepreneur, on Shopify's blog numerous times, Ramit Sethi's blog, and is proud to call amazing women like Jenna Kutcher and Lara Casey her clients. It's time to quit avoiding the subject and dive right in!

Today I’m talking with Christina Scalera about understanding website policies and the GDPR. Christina gives us her insight into the GDPR and what it means for all of us as small business owners, as well as things we can be doing to get our website policies and terms & conditions up to date so that we are on track legally and it’s not something we have to worry about down the road. We talk about newsletters and opt-ins, the cookie banner, and some action steps you can take today to get started on this journey without freaking out about it. I loved talking with her about this (and Christina is who I got my GDPR-compliant privacy policy from), so I recommend you check out The Contract Shop and listen to this episode when you have a chance to take notes and figure out what you need to be doing for your own website based on where you’re located and your business. Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping. Topics Discussed: The difference between a website privacy policy and terms & conditions Why you need a privacy policy The GDPR and who it affects Christina’s take on the GDPR and how she’s implementing it in her business Updates you may need to make to your newsletters and opt-ins What the cookie banner you’re seeing everywhere is and why you need one Resources Discussed: Rising Tide Society The Illume Retreat Making Things Happen Conference Christina’s GDPR Bundle MailChimp Klaviyo ActiveCampaign Bulletproof Bars The Copywriter Club podcast Action Steps: Go to thecontractshop.com/quiz to find out where your business is at legally Put it in your calendar to listen to this episode again to take notes Remember that when you say you're bad at something, it's a story you're telling yourself Connect with Christina: The Contract Shop Instagram Facebook Law Law Land Facebook group

Today on the Dear Handmade Life podcast we’re talking to Christina Scalera, the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches about legally protecting your business. I chat with Christina about how getting your legal ducks in a row can increase productivity, when you need a contract, the two basic types of insurance every business (no matter how small) needs, the GDPR, the most important legal and financial things you need to have in place when you start your business and more.

Attorney and contract expert, Christina Scalera is our guest for the 114th episode of The Copywriter Club Podcast. We’re grateful Christina took some time to explain why we (copywriters outside of the EU) might not need to worry too much about stuff like GDPR and what we really should be worried about instead (if you write sales pages, you’ll want to hear what she says). Here’s what we talked about: •  how and why she started the Contract Shop •  the risks of working with generic legal websites or big law firms •  the #1 thing Christina did to grow her business quickly •  the contracts you absolutely need in your business •  what you need to know and what you can safely ignore about GDPR •  what can happen if you don’t have the right contracts in place •  the benefits (besides legal protection) you get from contracts •  the ins and outs of client privacy •  a few things to know about working with affiliates •  legal risks when it comes to sales pages and sharing results • working with subcontractors—what you need to know We covered a lot of tricky topics and Christina helped us understand where we need to spend time reducing our legal risks—and how to do it. Ready to listen? Click the play button below or download this episode to your podcast app. And if you prefer reading, you can scroll down for a full transcript.   The people and stuff we mentioned on the show: The Contract Shop Profit First Lianna Patch Chanti Zak Ashlyn Carter Shades of Gray Frank Kern Amy Porterfield Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you, to help you attract more clients and hit 10k a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, and steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 114 as we chat with attorney and founder of The Contract Shop, Christina Scalera, about the importance of contracts, GDPR and other privacy regulations, what we need to know about trademarks, building and growing more than one online business for creatives, and why she collects abstract art. Kira:   Welcome, Christina. Christina:      Hi, guys. Kira:   All right. Great to have you here. Let's kick this off with your story. How did you end up building The Contract Shop? Christina:      Sure, yeah. I got out of law school and I landed my dream job. It was perfect, and it was the job that everybody wanted to get, and I felt so lucky. But unfortunately, a lot of different things were happening at the same time, and I ended up with a couple different health complications and basically had a doctor tell me something had to give. The only thing that I could give was my job. I had to figure out a different way to make a living, and that was where I really stepped into the creative economy that ... Well, not as it exists today, but what we know of it. I decided my first foray into this economy would be as a private yoga teacher, because I had a friend in DC, and she was a former business attorney turned private yoga teacher in DC, and I was living in Atlanta at the time. I was like, ‘Great. I can do that.’ She kind of helped me out with that and everything. But long story short, I didn't make any money. Not a big shocker there. It's hard to make money as a yoga teacher. Not impossible, but difficult. To pay the bills, I kept doing legal work on the side. This yoga studio thing wasn't a total wash. I got a lot of clients that were yoga studios in the area that needed different contracts ...

Christina Scalera is a creative, an attorney, and owner and founder of The Contract Shop. She makes her living making sure creative entrepreneurs have their business legally covered, and has developed tons of contract templates to make the legal side of running a creative business easy and stress-free. Now she’s giving us all the details on why having a contract is so important for both you and your clients, and answering some of your other legal-related questions. Grab the SHOWNOTES: hayleyluckadoo.net/post/christina Join the Facebook community: facebook.com/groups/femalesonfireinsiders Follow on Instagram: instagram.com/femalesonfire

The post Episode 125: Making Your Wedding Business Legally Legit with Christina Scalera appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.

Come follow us on Instagram - www.instagram.com/systemssavedmeGUEST BIO:Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.WHERE YOU CAN FIND CHRISTINA SCALERA:https://thecontractshop.com/https://christinascalera.com/https://www.facebook.com/christinascalerallchttps://www.instagram.com/christinascalera/https://www.pinterest.com/christinascalera/FREEBIE - http://copycatchecklist.com See acast.com/privacy for privacy and opt-out information.

Have you ever stopped and wondered if you’re doing things right when it comes to contracts as an influencer? Or when you actually need one vs. don’t? Well you’re in luck! Christina Scalera is today’s guest, and the girl is FULL of brilliance. An attorney and now CEO of The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches, Christina lists brands like Jenna Kutcher, Rising Tide Society, and HoneyBook as her clients - among many others. In today’s show, Christina gives us a lesson on Contracts 101 and shares secrets she usually reserves for her impressive client list. Plus, Christina shares her incredible journey through a disingenuous landscape of influence - and how she got out. More importantly, she shares how she found her true calling in the contract world and the tips we can all take if things aren’t feeling right. And you will NOT want to miss her guideline for recycling content in an authentic way. Seriously, she lays out exactly how to make your content work for you, and it’ll change your business - I guarantee it.

Those dreaded words: legal and contracts. Dun-dun-dun! Both can sound so intimidating, right? Thank goodness we have Christina this week to save the day! Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. It’s hard to go full-throttle in your business without having a proper contract. She loves to nerd out with contracts and the client experience. This week, Christina eases any contract-concerns about taking the right steps to show your investors and clients you mean business. So that you can... What a contract can mean for your visibility. Your audience’s “echo chamber” can be the key to your solid contract. Detecting and repairing any possible leaks to increase your success rate with clients. Adaptation is key to a successful entrepreneur. GDPR and its overall effect on entrepreneurs Automation methods to secure clients.

In this episode we talk about: What comes to mind when Christina hears the label “Type A” How her business, The Contract Shop, has surpassed her income with her law firm, Scalera IP Law The way she “outted herself” to her Rising Tide Society group When she became trained in floral design and calligraphy What it felt like for her to step into areas outside of the legal field & the importance of putting yourself out there in situations that might be uncomfortable The importance of appreciating the journey while you’re in it Her formula for starting a new business & the legal items that need to be considered as you turn your hobby into a business The personal experience that caused her to realize that creating templates would be helpful for other business owners The legal items that should be considered once you are bringing in money The inevitability of having legal issues in your business & why they aren’t always bad Christina’s advice for dealing with copycats The importance of screenshots when someone is copying your work What the Digital Millennium Copyright Act (DMCA) is & what to watch out for when filing a takedown notice How approaching potential copycats with kindness can benefit you What Christina would name her left brain Mentioned In This Episode: Creative Sunday Lab with Jenni Heffernan Brown on June 24, 2018 in San Francisco Rising Tide Society Laura Hooper Calligraphy’s Beginner Calligraphy Workshops Applying for an Employee Identification Number with the IRS Rifle Paper Co Elon Musk’s Instagram Videos: Part 1 & Part 2 Copycat Checklist About Christina Scalera: Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches.   Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.   In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives.   When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.     Connect with Christina Scalera: On Her Website On Instagram On Facebook On Twitter On Pinterest Through Her Online Courses Her Copycat Checklist   About The Type A Creative Podcast: The Type A Creative is for those of us who feel like walking juxtapositions. You know who you are. You can balance spreadsheets just as easily as you can design a logo. Sometimes it’s a little disorienting because you’re a left-brain / right-brain blend that doesn’t always fit into the labels of “artist” or “numbers person.”   On the show we bring in fellow bosses, painters, creative directors, film makers, entrepreneurs, and writers — together we’re having conversations about what it is to be both Type A and Creative.   Don’t forget to rate & review The Type A Creative on iTunes!

“Do what you can with what you have.”   SPONSORED BY GIRL BOSS STOCK Use code TRFE to get 50% off your first month (only $15) http://bit.ly/girlbosstrfe   WHAT'S IN THIS EPISODE? Rather than pursuing the traditional (and expected) legal route after graduating from one of the top law schools in the country, Christina found herself building a business as a yoga instructor … and designing logos, trying her hand at calligraphy, learning floral design … and trying to find the one thing that would stick. She spent nearly three years in limbo not knowing where her income was going to come from, going into a ton of debt, and watching everyone else seemingly figure it out. Cut to today. Christina runs two very successful businesses, a law firm that focuses on intellectual property, and The Contract Shop, a contract template store for creative entrepreneurs. And along the way, she’s broken every mold of expectation to build a life and business that she loves. We talk about… Why Christina didn’t practice law for several years after college How attending creative conferences before she had launched her business helped her figure it out The pivotal conversation with Jenna Kutcher and the Rising Tide Society meeting that inspired Christina to use her legal know-how to work with creatives How she’s embraced her fun + goofy side in the serious, uber-professional world of attorneys   WHO IS CHRISTINA SCALERA? Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.   LINKS FROM THIS EPISODE: The Illume Retreat Creative at Heart Conference Making Things Happen Kirstie Marie Jenna Kutcher www.thecontractshop.com/trfe

Protecting your work with contracts with Christina Scalera. She is an attorney and small business owner who fully enjoys the freedom of location. She is the founder of The Contract Shop, and on this episode she shares her experiences - from practicing law to starting her own business. The Contract Shop is a contract template store for creative entrepreneurs, wedding professionals, and coaches. Visit the show notes page on our website for this episode to receive a 20% Discount on select Business Contract Templates from The Contract Shop! Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Christina Scalera, attorney and founder of The Contract Shop (https://thecontractshop.com/?ref=davidjones3), joins Davey for a discussion on effective client contracts. We cover questions like who needs a contract, common contract mistakes, what needs to be in a contract, and how to work the contract into the client experience. The highlights: 3:06 - From law school to yoga teacher to attorney for creatives 13:16 - Who needs a contract? And why is it such an afterthought for people? 21:52 - Why a contract benefits both parties. 24:58 - How can we make client contracts work for us in the client experience? 28:48 - Dealing with people asking to add or take things out of a contract. 35:48 - Why Davey & Krista never change their contract for anyone. 38:46 - The most common mistakes Christina sees people make with contracts. 44:12 - Who should sign the contract? Is it okay for the mother of the bride to sign the contract? 47:59 - Why you shouldn't be scared of getting specific in your contract? Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.

As entrepreneurs, our businesses are like our children. We want to fuel them, help them grow and most importantly PROTECT them. We would do anything to keep them safe and close to us. So why are we so scared to get legal involved and get a contract in place?   Christina Scalera is here to share with us just that. She is the founder and CEO of Contract Shop and co-host of The Creative Empire, where she helps entrepreneurs in all spaces with templates of contracts to use for their businesses. Christina is giving us the scope on why we need to have contracts in place not only for our business, but for our customers, too. (5:54) “I want people to start thinking about their contracts not only as a normal part of their business but actually as a tool to book more often with less price-sensitive clients.” --Christina Scalera   (15:30) “I think it’s just a lack of experience and practice and with that you will get better and better at sending the contract and highlighting the elephant in the room.” --Christina Scalera   (17:34) “There is such thing as a non-disclosure agreement. These are really, really helpful for getting into place prior to working with these sub-contractors.” -- Christina Scalera Head over here to www.rocksolidcontract.com for that checklist Christina mentioned in the episode! You can also connect with Christina on these other platforms: https://christinascalera.com https://thecontractshop.com https://www.instagram.com/christinascalera/   Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint   **I have open slots for FREE 30 minute strategy sessions on my calendar for business owners who are looking to take their business online and optimize their results. Interested? Apply at www.kellyroachcoaching.com/start ** A HUGE thank you for listening to Unstoppable Success Radio!   I would be so grateful if you left me a rating and review!     My mission and goal is to serve you, my listeners, so please submit your questions for an upcoming #ask Kelly episode by emailing coaching@kellyroachcoaching.com or @kellyroachint or calling 610 910 3600 to submit your questions!       Here's how I can help you achieve your goals:     -How to build, scale and automate growth in your business:kellyroachcoaching.com/yes     -Take your hobby, side hustle or new business quickly to the 100k mark: kellyroachcoaching.com/100k     -Turbo charge your productivity, breakthrough overwhelm and the impact the profit in your business in 30 day or less kellyroachcoaching.com/higher-profits/     -Inquire about Private consulting and coaching by completing the application at: http://kellyroachcoaching.com/apply-now/     Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download.     Have you gotten your copy of UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life at Amazon here NOW!

Goal Diggers, this episode has the potential to completely change your business… Seriously. Our guest today,Christina Scalera, is the legal attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches... Christina is a creative as well and soon realized that she could blend her two interests (creativity and law) into a business that brought the benefit of her legal training to help her fellow creatives. It became clear that my fellow creatives needed legal help-- there wasn’t anything or anyone out there to help them. On the one hand, other legal sites provided contract templates that were too generic and disconnected from the pulse of the creative industry. On the other, hiring an attorney is a difficult process-- you don’t know who is good and who isn’t, and even if you found the cheapest attorney out there, hiring someone to draft your business contracts is an expensive endeavour. And today we are lucky enough to hear everything you need to know about using contracts in your business …. In this episode, Christina will flip the script on what you think you know about contracts and show you how they're a relationship-building and money-making tool.

Contract negotiation…sounds like something you’d only hear at a table of high-level CEOs and their lawyers. But even small business owners need to learn how to create and use contracts that are clear, binding and effective. Contracts can actually create better relationships between companies and their clients and customers. Joining Adam is contract expert, Christina […]

Kathleen was recently a guest on Christina Scalera and Reina Pomeroy’s podcast, The Creative Empire, where they talked a lot about creating content for your business. So in today's minisode, Kathleen is digging into her philosophy on creating content for your business and offering tips on how to get in the right mindset for creating content. You can listen to Kathleen's full episode of The Creative Empire here >> This minisode is sponsored by Twenty20.

When is the last time you refreshed your business contracts? In today's episode, we're talking with Christina Scalera about the importance of having a solid contract for your business and what specific things you might need to include in yours. This episode is sponsored by Freshbooks Cloud Accounting & Twenty20 Get full show notes for this episode here --- Follow Christina on Instagram: @christinascalera Follow Being Boss on Instagram: @beingbossclub Follow Being Boss on Twitter: @beingbossclub Follow Being Boss on Facebook: facebook.com/beingbossclub

Shownotes: http://fizzleshow.co/261 What's the difference between you fizzling out and creating a business that supports you, your family and the lifestyle you want to live? Is doing this entrepreneur thing even possible? Why are we even doing all this work at all? We don't want you to fizzle out. We want to give you the tools and education you need to create a business that is right for you. We want to help you get the right mindset, the training, the motivation and the vision to know where you are going and how to get there. And we're going to do it by showing you that success is a probability by walking you through real life examples of modern day HONEST successes. In this episode we are talking about real, honest businesses that have started in the last decade using the tools of the internet to serve an audience. These are young Fizzle Community members' businesses that have provided an actual solution to someone's problem and harvested their own success. These are businesses who have developed trust and engagement with their people and transmitted that trust and engagement into revenue. These are great examples of what is not only possible for you as an entrepreneur in this day and age, but also what is probable for you as an entrepreneur in this day and age. Today on the show we also talk about what the difference is between what is possible and what is probable. We delve into the business models of our Fizzle Show members showcased here today and the simple strategies they used to achieve success and their dream lifestyles. These are all regular people who have turned their simple ideas and genuine passions into a reality and the good news is, this type of success is probable for you too! “That is a very common outcome of pursuing entrepreneurship – that you feel connected to your work.” Key Points From This Episode: What is the difference between possibility and probability. [0:05:10.0] The probable reality of entrepreneurship (aside from making money.) [0:08:18.0] Aiming to be Taylor Swift versus living a lifestyle you're honestly excited by. [0:10:30.0] The importance of recognizing that success is not a destination. [0:11:20.0] Learn more about the incredibly optimistic Fizzle Show survey stats. [0:13:15.0] Find out more about Matt Giovanisci: His rap video and the businesses he runs. [0:14:10.0] The opportunities from affiliate site partnerships such as Amazon Associates. [0:20:45.0] How am I supposed to choose one idea!? How Matt navigated this question. [0:22:40.0] Find out about Christina Scalera's business model at The Contract Shop. [0:24:45.0] Caleb Wojcik's The DIY Video Guy business model and courses. [0:27:30.0] The success of Andrew's Listen Money Matters Podcast. [0:31:10.0] Facebook ad consulting with Claire Pelletreau of clairepells.com. [0:33:47.0] The Digital Photo Mentor and how she travels the world as a studio photographer. [0:37:13.0] Scott's Bass Lesson: How he created the largest base instruction community on the web. [0:40:30.0] Beth's Pass The Plants food blog and the doors that have opened for her. [0:43:40.0] Tom Ross' Design Cuts blog and how he saved his customers over 100 million dollars. [0:47:30.0] Kevin's Rebooted Body site and doing something unique in the fitness space. [0:43:40.0] “These are such awesome business examples because they're not these big, massive celebrity things!” Links Mentioned in Today's Episode: Matt's Pool Care Rap Video – https://www.youtube.com/watch?v=n_06MCOcdvo Swim University – https://www.swimuniversity.com/ Amazon Associates – https://affiliate-program.amazon.com/ Nerd Wallet – https://www.nerdwallet.com/ The Contract Shop – https://thecontractshop.com/ The DIY Video Guy – http://www.calebwojcik.com/ Listen Money Matters Podcast – https://www.listenmoneymatters.com/show/ Facebook Ads with Claire Pells – https://clairepells.com/ Digital Photo Mentor – https://www.digitalphotomentor.com/ Scott's Bass Lesson – https://scottsbasslessons.com/ Pass The Plants food blog – https://passtheplants.com/about/ Design Cuts – https://www.designcuts.com/ Rebooted Body – https://rebootedbody.com/

What essential ingredients will kickstart your creative business? How do you begin to create content and find your ideal audience? Christina Scalera, attorney, founder of The Contract Shop, and host of the Creative Empire Podcast has the insights on constructing your dream career - and making it legal. She shares her best tips on how to give your audience both what they want and what they need, how to increase revenue by working less, why a little vanity can be healthy, and how to change your "but" mentality. - Enter to win a FREE Branding training session http://bit.ly/2FejZ7I - Thank you Audible! Get a free audiobook with a free 30 day trial at audible.com/DreamJob or text DreamJob to 500-500. - Thanks Blue Apron! Check out this week’s menu and get $30 OFF —WITH FREE SHIPPING—by going to BlueApron.com/DREAMJOB. - Thanks to Barkbox! Visit barkbox.com/dreamjob for a FREE EXTRA MONTH of BarkBox when you subscribe to a 6 or 12 month plan!

There is one aspect of speaking that I absolutely cannot help speakers with. That's the speaking contract. I am not a lawyer nor do I play one on TV, so I am not comfortable at all consulting with you on what your speaking contract looks like. However, I know that a speaking contract is an essential piece of your speaking business, so while I'm not an attorney, my guest today is. Today we are lucky to have Christina Scalera. She is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches, and speakers like you. This episode gave me several aha’s not only about how you can protect your ASSets but also about how a contract can make you more money including: Why contracts actually make you money How to establish the copyright of your speech and understand your intellectual property right Negotiation (even for your fee) isn’t over until the speaking contract is signed Why you might not need to hire a lawyer when a good speaking contract template is all you need Tune in and cover your legal butt!

In this week’s episode, Tara chats with the attorney and founder behind ‘The Contract Shop’, Christina Scalera. The Contract Shop offers contract templates for creative entrepreneurs, including wedding professionals, graphic designers and coaches. Three years ago Christina found herself dreaming of pursuing a more creative path, and started looking for alternatives to her in-house legal job. […] The post Episode 119 – Creating Leveraged Income As An Attorney With The Contract Shop Founder Christina Scalera appeared first on What Works.

Christina is an attorney who wanted a more creative path, and started The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In this episode, Christina and Charlie discuss her transition from the risk-averse field of law into entrepreneurship, the challenges she faces as a new entrepreneur, and how the way many of us think about the legal aspects of our business is actually out of sync with reality. Key Takeaways: [2:05] - The legal aspect of a creative business can be a way to enhance relationships, rather than create adversarial and complicated relationships. [2:35] - Christina works as an attorney, but her entrepreneurial side took off by accident. When she was running her law firm, she encountered situations where her friends needed legal help, but not necessarily her full time or attention as an attorney. At the same time, she had started to accumulate different templates that she was able to share with her friends, and it turned into a nuanced template business called The Contract Shop. [4:30] - As a tip for all creative entrepreneurs, if you’re looking for additional revenue streams, look around for your trap content that could have market value. The best products are based on need; Christina didn’t think much of her templates, but they’ve become an asset she built an entire business around. [7:55] - Christina talks about risk - as an attorney, they were taught that they needed to be risk averse. This is opposite in nature from the entrepreneur, where sometimes you have to take a risk to be successful. [14:30] - Out of law school, Christina found a job but was worn thin from law school, working full time, studying for the bar, and jumping in to The Contract Shop. As an escape, she started a yoga blog, and incorporated legal articles and business stuff on this blog. [18:40] - Even though she’s working just as much as (or more than) before when everything was taking off, there is a lot more freedom now that Christina is working for herself. If you find work that lights you up, it changes everything. It’s much easier to get stuff done when it’s something that ties into who you are and the work you’re wanting to do in the world. [21:55] - Christina talks about some of the things she missed about working for someone else when she first started working for herself. The biggest thing was having a boss, and someone to tell her what to do to advance her business. She was also so focused on seeing what other people were doing that it was difficult to focus on her own stuff. She has since narrowed it down to one or two people to follow at a time and is staying focused on her own business. If you’re a new entrepreneur and you’re finding yourself in the same “honeymoon” or “deinstitutional” period, know that it’s normal, but try get yourself out of it as quickly as you can because it can be an expensive period of your business. [27:40] - When you first start working for yourself, there comes a point at which you have to start defining your own goals. Christina uses a tool from one of her clients called PowerSheets to help define where she’s been and where she’s going. One thing that works well for her is putting the things she’s thinking about or working through down on paper, and trusting that the sequence will work itself out for them to come to fruition. [30:40] - Strategic planning is a skill, like financial planning, and not one that everyone learns. Coming into your own business, they may be things that you have to learn, but the beauty of it is that they are skills that can be learned by normal people. If long-term planning is not a strong suit for you, planning smaller is okay. [34:45] - Creative people and entrepreneurs have a bit of fear surrounding the legal aspects of their business. Some people don’t touch it or take it super seriously. Christina’s approach uses the legal aspect to enhance relationships. If people are too cautious about this aspect, they may never get their product out there. Christina encourages people to just start doing it, even if all the legal I’s and T’s aren’t dotted and crossed. [38:50] - Christina’s two big tips: 1) The fastest way to get yourself into legal trouble in today’s social media climate is to use someone else’s photo as your own without permission. Pay attention to what other people’s intellectual property is and avoid infringing someone’s copyright. Christina has actually garnered relationships reaching out to people to ask if she could use their photos. 2) If you’re not clear on what you expect from your clients and what they can expect from you, that’s a great way to start losing money through refund requests, etc. Instead of over-promising and under-delivering, make sure you’re under-promising and over-delivering, and have some kind of contract that memorializes the expectations for both parties. [42:10] - Usually first-time offenders will receive a cease and desist letter. If it’s the second or third time you’ll be on higher watch. You can get into trouble really quickly if you go up against any of the big guys. [43:30] - If these legal aspects are what’s scaring you from getting started, the risk and the exposure is not as big as you might think. It’s better to get out there and start doing something, and then if you encounter problems make sure you address them. Don’t let it keep you from creating something. You can also invest in business insurance as a form of protection. [45:20] - Another aspect of working for yourself is the contracts. Most peoples’ only experience with an attorney is in an unfortunate situation or what’s portrayed in the media, so business owners may be afraid to address contracts with their clients. Show them that contracts are actually for the client’s benefit, and make sure you walk them through the contract and talk them through how things could play out. If you show them that you’re an experienced professional on the terms, it will be a better experience for everyone. There are ways to present the contract in a less scary way, like the client magazines Christina mentions. [51:00] - This gives you an opportunity to show your client that you are more professional than your competition. It makes you a better salesperson and a better business person. It’s usually the first time your client is going through whatever situation it is, so having an extra touch point where you’re showing them stuff that might be obvious for you can ensure trust for the rest of your working relationship. [53:00] - There are some common excuses Christina hears. 1. If there’s fear of confrontation, do what you can with what you have. You can send an email and a PDF. 2. If you’re worried about a client wasting your time, take a look earlier on in your sales process and see how you’re qualifying those leads, and be unapologetically yourself. 3. Money - money is a mindset issue and money can always be made. Sometimes you just have to prioritize the things that are going to move your business (or life) forward. Be mindful of which types of expenses you’re prioritizing as well. [57:54] - Christina’s challenge to listeners is to do one thing every day for the next week, whether it takes one minute or one hour of your time, that moves your business, creative process, or your career forward. Mentioned in This Episode: Productive Flourishing Productive Flourishing Podcast Episode 78: The 3 Essential Pieces of Your Business’s Legal, Tax, and Financial Foundation with Kyle Durand Christina Scalera Christina Scalera’s Blog The Contract Shop The Small Business Lifestyle, by Charlie Gilkey Lara Casey PowerSheets MagCloud Leave a Review

  Listen to Part 1 Here. In part 2 of my interview with lawyer Christina Scalera, we talk copycatting and [...]

In this episode Christina Scalera explains why Pinterest really is a great place for lawyers to build business, and how to approach it. The gist of it is this: people go to Pinterest to find things, which presents an opportunity to get yourself in front of your potential clients. Learn more on the podcast, but you should also download Christina's Pinterest for Lawyers guide. Christina Scalera is the attorney + millennial behind the Contract Shop for creative entrepreneurs, and Ruckus, which explains how she built her IP practice and become an influencer in the creative community.

Have you ever wondered about the legalities around your handmade business? Things like trademarks, copyright, insurance… Can you buy Star [...]

You probably read the title of this podcast and though what the heck there is no way that a CONTRACT can actually be used as a marketing tool to convert more leads into clients or turn them into fans. Contracts get a bad wrap. I know that contracts can be intimidating on both sides, but Christina has a different outlook on contracts that is backed up by her many years of legal experience and working with clients. She believes that you can use contracts to create loyal clients and position them in a way that draws people in instead of scares people away. Pretty powerful stuff, right?    This episode is brought to you by The Profit Planner Lounge! You can sign up for a 7-day trial for $1 at http://profitplanner.co/dollar. You will get immediate access to the 6-phase system to create a custom profit plan and an entire blueprint ready to download based on your specific business stage. I'll see you on the inside!

Today we have our friend and ultimate boss babe, or should we say, legal babe, Christina Scalera on the show. We are super excited to get into this episode with you guys because today we are going to be chatting about something us creatives (honestly) don’t always think about. Now you’re wondering what that is, right? Well, Christina helps creative entrepreneurs and wedding professionals make lots of money doing what they love. She is also out to cause a Ruckus™ in the legal world with legal marketing that doesn't suck. Today she is here to help us, creatives, make sure that we are protected and making smart and safe decisions online and especially so in the world of collaboration. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

Season 3 of the podcast is HERE! I'm so excited to bring you yet another series of mind-blowing interviews with some of the most inspiring and savvy minds the internet has to offer.With me today I have Reina Pomeroy, a life and biz success coach who emphasizes heart based business. She helps people pinpoint what's most important to them so they can become the go-to expert in their industry.Reina has become a great internet friend of mine ever since I was interviewed on her podcast, Creative Empire, which she runs with Christina Scalera who you heard from back in Season 1.Reina has a big heart, she's really fun to talk to, she's incredibly relatable and I really think you're going to enjoy this COURAGE story where she tells us all about her winding path to what she does today.We're talking about: How Reina felt her identity as an outgoing creative was ripped from her when she was a new mama trying to juggle work how to discover your values -- the things you must have to make you happy -- and find work that honors them instead of compromising How to step back from your current reality enough to see your situation clearly The value of a "bridge job" and some criteria for finding the right one for youWhy jumping straight to results and answers right away might not be the best strategy when it comes to finding your path SHOW NOTES:Reina's website Fizzle - get 5 weeks freePowersheets by Lara Casey

On this week's guest episode we have the lawyer to the creative industry Christina Scalera on! She is talking all about her entrepreneurial journey and how she saw success before she landed where she is today. She gets open and honest on her advice for anyone who is wanting to get started and how breaking your pattern in your industry can help you stand out in a crowd! Grab your coffee and get listening, especially for us introverts, this episode highlights just how awesome you can be! As always, if you love this episode, or any, we would be so grateful if you left us a review on iTunes!

"I know exactly why my business wasn't clicking: I wasn't resonating."Today's edition of Courage features the wonderful, sweet & well-spoken Christina Scalera, attorney for creative entrepreneurs. (Psst, are you new to this podcast? This show is all about helping you find the courage & the clarity to after what you love. Each guest joins me for two episodes: courage (the VISION) & clarity (the PROCESS). More on that over here in Episode 1.) Christina takes us back to her first job out of law school which was, in theory, her "dream job". After chasing goal after goal for so many years, she finally "arrived" at this destination and felt... dissatisfied. From daydreaming about creating jewelry, food blogging and becoming a professional Yelp reviewer, Christina knew she wanted to try her hand at entrepreneurship. Not knowing what she had to offer, she decided to become a certified yoga instructor and launch a health & wellness blog. Spoiler alert: she failed, miserably. With this initial try at business building, Christina was met with resistance at every turn. It felt hard. She tells us about how bored she felt creating "just another green smoothie recipe"... and what happened when she started sharing her expertise instead. What happened next is truly inspiring and refreshing. You don't want to miss this conversation -- Christina is so open about the twists & turns of her journey, and she's sharing lessons learned the hard way (so you don't have to!)Join me for this down-to-earth chat with Christina Scalera. The way she talks about her current business reminds me of a favorite cozy sweater: comfortable, natural and a perfect fit. After this chat, head on over to Episode 4: Christina's Clarity episode, where she teaches us how to make sure our businesses are legit with "Legal Essentials for Business Builders"!SHOW NOTES:Christina's Website Creative Empire podcast Rising Tide Society HoneybookChristina's instagramSteph's instagram

Welcome to episode 4! It’s the second half of my conversation with Christina Scalera, the fantastic attorney for creatives. Today’s topic is such an important one because I know lots of entrepreneurs have questions on how the heck they can make sure they are running a legit business.What I love about Christina in this episode is she really makes complex things simple, approachable and comfortable — she shares what we really need to know, and I promise it’s not nearly as scary as it sounds. :)Christina shares the most common questions she gets from her clients, and she covers crucial topics like:Do I need my legal entity in place in order to get started? The importance of contracts in your business (this one is huge, whether you're a service provider or you offer products!)Some examples of what can happen when entrepreneurs don't have contracts in placeHow to handle ending a client relationship seamlessly, without the awkwardnessHow to send contracts the easy & painless wayWhat you need to know about LLCs, business bank accounts & Tax ID numbersSo whether your business is just a baby and you’re getting everything set up, OR you’re more established as an entrepreneur, there’s something for you in this conversation.I am definitely a “wing it and figure it out later” type of person as I tend to favor action over getting stuck before getting started, but Christina really makes a strong case for making sure some basic legal building blocks are in place to protect you as the business owner AND your customers or clients. If you’re new to this podcast, maybe this is your first time listening, here’s the deal...This show is all about helping you find the courage and clarity to go after what you love.It's a little different from other shows because I’m breaking up each of my conversations with amazing female entrepreneurs into two parts.There’s the COURAGE portion, where we get into the deep dark moments that led to success, and the CLARITY portion, where my guests shed light on some hugely important topics to help all of us with our businesses and projects. Now right now you’re listening to my CLARITY conversation with Christina, where we get into legal essentials for business building.If you missed the COURAGE episode, I definitely recommend skipping back to episode 3 because Christina’s story is SO relatable and helpful, and it really sets the stage for today’s conversation.So let’s get into it -- we’re talking legal essentials for business builders!SHOW NOTES Christina's website (where you can find her free legalize your biz ebook!)HoneybookHellosignDocusignSignifydIRS website (for tax ID)

Where to Find Christina: Instagram: http://instagram.com/christinascalera Twitter: http://twitter.com/creativeatlaw Facebook: http://facebook.com/christinascalera Website: http://christinascalera.com Email: hello@christinascalera.com Periscope: @cscalera You can ask Christina questions here: http://www.christinascalera.com/contact1 Photo by Shelby Rae Photographs Christina is an attorney based in Atlanta GA. NEW? START HERE TRADEMARK REGISTRATION BLOG STORE AFFILIATES SPEAKING CONTACT If you’ve ever complained that you love what you do […] The post 21 : Christina Scalera – Legal issues for creatives & equine photographers – PODCAST appeared first on Equine Photographers Podcast.

CHRISTINA Scalera is the founder of Carte Blanche Wellness, Atlanta’s first boutique private yoga instruction and wellness consulting service for stressed-out professionals looking to improve their health. Carte Blanche is a business that provides private yoga instruction in Atlanta and wellness strategy sessions to clients anywhere in the world. Her private yoga and wellness strategy sessions provide clients with mental clarity and physical well-being in a boutique setting. Christina has been featured in MindBodyGreen, Elephant Journal and the Founder Health podcast. She is also a regular contributor to the Forefront Magazine. Prior to becoming a boutique private yoga instructor and teaching yoga, Christina was an attorney with experience working in-house at private and public corporations. To learn more visit, www.CarteBlancheWellness.com Check the infographic show notes, plus her top tips and advice for entrepreneurs and aspiring entrepreneurs at www.TodaysLeadingWomen.com or by clicking here!