Female emPOWERED: Winning in Business & Life

In this episode of the Female Empowered Podcast, host Christa Gurka addresses a challenge many wellness entrepreneurs face: a summer marketing slump. July, in particular, can feel slow - with fewer leads, lower engagement, and conversions that seem to stall. But before you scrap your strategy entirely, Christa explains why a full overhaul may not be necessary.Instead, she encourages business owners to diagnose before they pivot. Using data to compare current performance to the same period last year - not to your best months - can offer clarity. Christa shares her own approach to identifying and solving seasonal slowdowns, along with practical tips to maintain visibility, nurture leads, and create flexible offers that speak to what clients need right now.If your marketing feels off-track this summer, this episode will help you realign, refine, and refocus your efforts without the overwhelm.Some of the key takeaways from this episode include:A July slowdown is normal - don't panicUse year-over-year comparisons, not just peak month benchmarksTailor summer offers to meet your audience where they areStay consistent with messaging and lead nurturingMarketing is a skill that improves with intentional effortWant personalized support in refining your marketing? Reach out to Christa or book your call today.→ Book a free 15-minute discovery call: www.christagurka.com/discovery → Follow Christa on Instagram for more insights: @christagurka → Explore mentorship opportunities:     • High-Ticket Inner Circle Membership     • Monthly Membership: $99/month – Learn more here

In this powerful and validating episode, host Christa Gurka dives into a topic many business owners feel but rarely name: the invisible emotional labor that comes with leadership. From managing team morale to handling client dissatisfaction, making decisions, and being the emotional safety net for everyone - women business owners often carry an unseen weight that leads to burnout, resentment, and stress.Christa shares her own experiences and offers a compassionate but practical framework for recognizing and addressing this emotional toll. She reminds listeners that while empathy is important, business owners are not responsible for everyone's feelings. Instead, their role is to lead with clarity, set firm boundaries, and build systems that support the business - and themselves.If you've ever felt emotionally exhausted from "holding it all together," this episode will help you name that weight, release what isn't yours to carry, and take steps toward more sustainable leadership.Key Takeaways:You're not responsible for your team or clients' emotional responsesLeaders who over-function unintentionally create under-functioning teamsClear expectations and strong systems reduce decision fatigueDelegation is not a luxury—it's essentialSeek emotional support from coaches, therapists, or peer mastermindsReady to lighten your emotional load and grow your business with more support? Learn more about Christa's mentorship programs at www.christagurka.com and follow Christa on Instagram @christagurka and DM her if this episode resonated with you.Know someone who needs to hear this? Share the episode with a fellow business owner.

In this candid and insightful episode, host Christa Gurka tackles a topic that's often misunderstood in the fitness and wellness space: accountability. Speaking directly to both business owners and employees, Christa breaks down what accountability really means—and why it's a necessary ingredient for a thriving, sustainable business.She shares her perspective as a long-time business owner and leader, explaining how clear expectations, consistent follow-through, and performance-based compensation are essential to running a financially healthy operation. Christa also busts the myth that studio or clinic owners are "rolling in money," offering a transparent look into the realities of profit margins, payroll costs, and what it actually takes to keep the lights on.If you've ever struggled with setting boundaries as a business owner—or if you're a team member wondering why your boss is “so strict” about policies—this episode will help you reframe the conversation around leadership, ownership, and responsibility.Key Takeaways:Accountability is about ownership, not control—it's following through on the job you agreed to doRaises and extra compensation should reflect exceptional performance, not just tenure or attendanceMost small business owners aren't making large profits—they're often the last to get paidTime off, even unpaid, affects the entire team and business operationsOwners want to support their team but must also ensure the business stays financially healthyIf this episode resonated with you, share it with your team or fellow business owners who could benefit from the conversation.Want more leadership and business development support? Follow Christa on Instagram @christagurka.

In this powerful follow-up episode, Christa Gurka shares part two of her journey to selling her Pilates studio, Pilates in the Grove. After a near miss at the closing table in 2024, Christa regrouped, healed, and ultimately closed a successful deal in March 2025. This episode is both a personal story and a practical guide for boutique fitness and wellness business owners considering a future sale.Christa walks listeners through what went wrong with the first deal, what changed the second time around, and how she approached due diligence, valuation, and choosing the right buyer. She shares honest reflections on the emotional rollercoaster of selling something she spent 15 years building, and the mindset shifts required to transition from founder to former majority owner.Whether you're years away from selling or just starting to wonder what your exit might look like, this episode offers a roadmap, real numbers, and reassurance that it is possible, even for small, service-based businesses, to build and sell a valuable asset.Key Takeaways:How Christa turned a failed sale into a successful one within a yearThe importance of preparing your business two years in advance for a potential exitWhy removing yourself from day-to-day operations is essential for building a sellable businessWhat multiples buyers typically pay for boutique fitness businessesHow to emotionally and strategically navigate due diligenceTips for choosing between multiple offers—and why cash upfront isn't always the only factorThe role of systems, team structure, and profit margins in business valuationHow Christa stayed involved post-sale as a strategic partnerThinking about your own business exit strategy? Download Christa's free Exit Strategy Matrix to help determine whether it's time to keep and collect - or prepare to sell and cash in: www.christagurka.com/exitWant guidance on building systems and preparing for growth or eventual sale? Join the FitBiz Foundations monthly membership: www.christagurka.com/fitbiz-foundationsHave questions about selling your business or interested in having Christa speak at your next event?Connect on Instagram: @christagurka Email: christa@christagurka.comSubscribe to the Female Empowered Podcast and tune in weekly for more insights on building a wellness business that works for your life and future.

In this week's episode of Female Empowered, host Christa Gurka is sharing a story she's never told publicly before - the story of the time she almost sold her business, Pilates in the Grove.This is part one of a two-part series where she'll walk you through the emotional, strategic, and operational journey behind trying to sell the business she built from the ground up. From a modest $2,400 investment in 2008 to a multi-location, seven-figure business, Christa poured everything into building something that could eventually operate — and be sold — without her.After being inspired by a panel of business brokers, Christa started prepping intentionally for a sale: systematizing operations, cleaning up financials, and evaluating business valuation. She even got to the point where she was under contract and this close to finalizing the sale. But at the very last moment, a surprise clause from the buyer's lender brought everything to a screeching halt.This episode is a candid look at what it takes to get a business ready for sale, what Christa learned from the due diligence process, and how she navigated the emotional fallout when the deal didn't go through. What You'll Learn in This Episode:How Christa grew Pilates in the Grove into a sale-ready businessThe operational and financial prep that goes into a potential saleWhy having systems and SOPs is essential — even if you're not planning to sellWhat it felt like to have a deal fall apart last-minuteThe mindset shifts and resilience I had to tap into after the falloutMake sure you're subscribed to the Female Empowered podcast so you don't miss Part 2 next week, where Christa will share what happened after the deal fell through — and what she's doing differently now.Follow Christa on Instagram @ChristaGurkaCheck out past episodes and business resources at www.christagurka.comIf this episode resonates with you, share it with a fellow business owner who's thinking about selling — or simply trying to build a business that doesn't depend on them every minute of the day.

In this episode of the Female Empowered podcast, host Christa Gurka breaks down the financial and operational differences between class packages and membership models for fitness and wellness businesses.While class packages offer flexibility, they often lead to inconsistent cash flow, making it harder to forecast revenue and plan for growth. Christa shares research and real-world examples showing how transitioning to a membership model can improve revenue stability, client consistency, and long-term business sustainability.She offers tactical insights on how to structure, price, and position memberships, and why repositioning class packages as a flexible, premium option can help meet client needs without sacrificing financial predictability. If you've ever felt like your revenue is a rollercoaster or you're stuck planning month-to-month, this episode is a must-listen.What You'll Learn:Why memberships often lead to better cash flow than class packagesHow to structure and market a compelling membership offerWays to encourage client consistency without relying on rigid contractsWhy your business — and your clients — benefit from stable, predictable incomeHow to position class packages as a flexible but premium optionWant help implementing this in your business?Join my FitBiz Foundations Monthly Membership — just $99/month for access to 2 live coaching calls, strategic support, and actionable resources.Learn more at www.christagurka.com/fitbiz-foundations Follow Christa on Instagram @christagurka

Welcome back to another episode of the Female Empowered podcast! In this week's solo episode, I'm diving into one of my favorite topics: membership models and how they can be a game-changer for fitness, wellness, and healthcare business owners.Whether you run a Pilates studio, a physical therapy clinic, or any other service-based business, a well-designed membership model can provide more predictable revenue, improve client retention, and even increase the value of your business when it comes time to sell.I share real-world examples from my own experience and those of my clients, breaking down how a recurring revenue model can reduce the pressure of constantly acquiring new clients and help you build a more sustainable, profitable business.What You'll Learn in This Episode:Why membership models work so well for fitness and wellness businessesHow recurring revenue supports stability and growthWhat to consider when structuring your membership modelTips for reducing churn and increasing perceived valueHow a membership can help lower your client acquisition costsReady to explore how a membership model could work for your business? Join my FitBiz Foundations Monthly Community where we dive into strategies like this and help you implement them with clarity and support.Learn more or sign up at www.christagurka.com/fitbiz-foundations Connect with me on Instagram @christagurkaIf you loved this episode, please take a minute to leave a review or share it with a fellow business owner who could benefit.

In this episode of the Female Empowered Podcast, Christa Gurka explores a common but often misunderstood challenge in the wellness and fitness business world: what happens when being “fully booked” starts working against you. If your calendar is packed, your energy is drained, and your business feels stuck, this episode is for you.Christa breaks down the signs that indicate you've hit a business growth ceiling - including a maxed-out schedule, declining quality of service, and the inability to grow without your constant involvement. She shares actionable strategies for reclaiming your time and building a more sustainable business, including delegating, raising prices strategically, and creating a self-sufficient team that keeps your operations running smoothly. If you've ever felt overwhelmed by your own success, tune in for a practical roadmap to scale without burning out.Some of the key takeaways from this episode include...Recognize the warning signs of hitting a growth ceiling: full calendar, declining service, burnout, and profit plateausDelegate administrative and low-value tasks to free up your timeCalculate the return on investment (ROI) of outsourcing versus doing everything yourselfConsider pricing adjustments or creating premium service tiers to manage demandFocus on building and training a team that can operate effectively without your constant oversight Ready to break through your growth ceiling and build a business that doesn't rely solely on you? Join the FitBiz Foundations Monthly Membership for $99/month to access tools, trainings, and templates to help you delegate, hire, and grow with more ease.Learn more and sign up at: https://www.christagurka.com/fitbizfoundations Connect with Christa on Instagram: @christagurka

In this episode of the Female emPOWERED Podcast, host Christa Gurka tackles one of the more stressful realities of being a business owner — when a rockstar team member gives notice. Whether it's an instructor, therapist, or front desk leader, losing someone who plays a vital role can feel like a major blow. But Christa reminds listeners that “everything is figureoutable” — and with the right mindset and strategy, staff turnover can actually be a growth opportunity, not just a setback.Christa walks through how to handle resignations calmly and professionally, why communication is key for both your team and clients, and how to assess whether your internal systems are prepared for the change. She also shares her insights from years of running Pilates in the Grove, including the importance of building a strong brand, investing in training, and always having a recruitment pipeline in place. If you're navigating staff turnover — or want to prepare in advance — this episode is a must-listen.Key Takeaways:Approach staff resignations with professionalism, not panicUse the situation to evaluate systems, roles, and responsibilitiesStrong company culture reduces dependency on individual personalitiesInvest in team training and growth to improve retentionAlways be recruiting — even when you're fully staffedReady to dive deeper? Learn more and access hiring tools in the FitBiz Foundations Membership at www.christagurka.com/fitbiz-foundations DM Christa on Instagram @ChristaGurka to share how you've handled a team member leaving Want support creating a team culture that keeps people invested? Join the membership for just $99/month and gain access to hiring trainings, leadership support, and more!

Welcome back to another episode of the Female Empowered Podcast! If you're a fitness or wellness business owner who feels drained by workshops or events that don't generate enough ROI, this episode is for you. I'm sharing strategic, workshop-free ways to attract high-quality leads and grow your client base — without burning yourself out in the process.In this episode, we explore smart, sustainable alternatives to traditional workshops - like forming partnerships with complementary businesses, offering free assessments, leveraging client referrals, and reaching out to local healthcare providers. I also dive into how micro-content marketing and challenges can help you attract, engage, and convert your ideal clients with less time and energy.Ever feel like workshops aren't worth the effort? In this episode, you'll learn…Why workshops might not be the best marketing tool for your businessHow to build referral pipelines through medical professionals and strategic partnershipsWhat makes micro-content so powerful for lead generationHow challenges and free assessments can convert warm leadsTips for creating a simple, repeatable client referral systemResources + Links: Download the free strategy guide: www.christagurka.com/noworkshops Follow me on Instagram: @ChristaGurkaYour Next Steps: → Pick ONE strategy and commit to it for the next 90 days → DM me on Instagram to let me know which one you're testing → Love the show? Leave a review so we can keep reaching more women in fitness and wellness

In this episode of the Female Empowered Podcast, Christa Gurka sits down with Peter Pastijn, the former studio owner and current Director of Partnerships at Momence, an all-in-one scheduling and management software built specifically for fitness and wellness businesses. Peter shares how his experience as a studio owner shaped the development of Momence and how the platform empowers owners to optimize their operations, improve the client experience, and make smarter business decisions. From automated features like Spot Filler to AI-driven tools and a robust CRM, Momence offers an end-to-end solution to help studio owners grow sustainably without being bogged down by admin.Key Takeaways:Momence is an all-in-one software solution for fitness and wellness studios.Spot Filler is an AI-powered tool that helps fill empty class spots automatically.The platform offers robust CRM and client communication capabilities.Understanding key business metrics is essential for long-term growth.AI and automation can dramatically reduce your admin workload.The Pro Partners Program offers additional business support and strategy.Book a demo with Momence: https://hubs.la/Q039wXx20

In this week's episode of Female Empowered, I'm joined by two amazing guests and fellow physical therapists turned business mentors - Dr. C. Shanté Cofield, aka The Movement Maestro, and Lex Lancaster. These two have successfully built their own thriving online brands after years in the clinic, and they're sharing exactly what it takes to go from in-person to digital.We dive into what the online business journey actually looks like for health and wellness professionals. Spoiler alert: it's not a “post and pray” situation - it takes intentional messaging, tech resilience, and a strong grasp of who you're serving. We also talk about the mindset shifts that are required and why starting small isn't just okay - it's smart.Whether you're just starting to think about going online or you've already dipped your toe in the digital space, this episode is full of practical tips and real talk.Ever wonder if your brick-and-mortar business could translate online? In this episode, you'll learn...Why you need to focus on effort over outcomeHow niching down helps you connect with the right peopleWhy starting small and steady sets you up for long-term successWhat it really means to have "tech tenacity"How B2B offers often monetize faster onlineWhy your in-person and online audiences aren't the same—and how to speak to bothAbout Lecture Mine Shanté and Lex also share details about their signature program, Lecture Mine, a 9-month mentorship for brick-and-mortar professionals ready to go digital. If you're tired of Googling your way through every step of this journey, this program offers support, clarity, and strategy—all tailored to wellness professionals just like you.Connect with Our Guests Lex Lancaster Instagram: @lexlancaster Website: lexlancaster.comShanté Cofield (The Movement Maestro) Instagram: @movementmaestroLoved this episode? Here's what to do next: Share this with a fellow health pro who's ready to go online. DM me on Instagram @christagurka to let me know your biggest takeaway. Subscribe and leave a review so more women in fitness and wellness can find this podcast.Thanks for tuning in - and remember, the first step is just showing up. Talk to you next week!

In this episode of Female emPOWERED, Christa Gurka sits down with Sandy Taylor, a Vice President Senior Financial Consultant at Charles Schwab, to discuss what small business owners really need to know about financial planning. From retirement accounts to investment strategies, Sandy breaks down complex concepts into clear, actionable advice.They talk about how to start investing even if you don't have a ton of cash, what retirement account is best for your situation, and the key roles that make up your financial support team. Whether you're just starting out or looking to build long-term wealth and freedom, this episode is a must-listen.Key Points Discussed: Ever wonder if you're doing enough to plan for your financial future as a business owner? In this episode, you'll learn:What types of retirement plans are available to small business owners (and how to choose the right one)Where to start with investing if you don't have a huge cushionWhy diversification and risk tolerance matter more than timing the marketWho you really need on your financial team—and what each of those roles doesThe one question to always ask a financial advisor before hiring them If you're ready to take control of your financial future, connect with a professional who can guide you. Visit schwab.com or stop into one of their 300+ locations nationwide to speak with a consultant. You can also call their 1-800 number to get started.And remember - whether you're investing $500 or $50,000, it's never too early to start. Review your current financial accounts, ask smart questions, and start planning for the future you want.Download the Financial Planning Checklist here! If you enjoyed this episode, don't forget to subscribe, rate, and leave a review.Want to connect with Christa or ask a question about today's episode? Send her a DM over on Instagram @ChristaGurka, or visit www.christagurka.com for free resources, coaching options, and more.Thanks for tuning in to Female emPOWERED - see you next week!

Welcome back to another episode of the Female Empowered Podcast! Today, we're diving into something every small business owner faces—the mental battles, self-doubt, and challenges that come with running your own business.In this episode, I'm opening up about the emotional rollercoaster of entrepreneurship, how to take control of your narrative, and why being "in the arena" means embracing both high achievements and setbacks.If you've ever felt criticism, comparison, or self-doubt creeping in, this conversation is for you. Let's talk about why vulnerability is a strength, how to celebrate your wins, and why the most successful entrepreneurs keep showing up, even when it's hard.Some of the key takeaways from this episode include...Embracing discomfort: it's a non-negotiable part of business ownership.Take control of your own story instead of letting internal critics define your success.How vulnerability fuels growth: leaning into it helps you become a stronger, more creative leader.The importance of showing up and taking risks: progress happens when you stay in the game.Loved this episode? Share it with another woman in business who needs to hear it!Looking for a supportive community of women in the arena? Join my monthly membership group at ChristaGurka.com and connect with other ambitious entrepreneurs navigating the same challenges.Let's keep the conversation going—follow me on Instagram @ChristaGurka and DM me your biggest takeaway from today's episode!

Welcome back to another episode of the Female Empowered Podcast! If you've been wondering how to fund your business growth without dipping into your savings, this episode is for you. Today, we're exploring creative funding options that can help you invest in your business without putting your personal finances at risk.From small business loans and lines of credit to grants, strategic partnerships, and crowdfunding, I'll walk you through the best ways to secure funding while maintaining financial stability. Knowing your financing options is key to sustainable growth, whether you're looking to purchase equipment, expand operations, or invest in marketing.Key takeaways from this episode include…Shift your mindset about debt. Instead of fearing debt, consider it a way to keep cash on hand while strategically managing repayment.Explore funding options like SBA loans, business lines of credit, and revenue-based financing to cover expansion costs.To secure non-repayable funding, look into grant opportunities, especially those designed for women entrepreneurs.Leverage partnerships and sponsorships to reduce expenses and secure additional resources.Use no-interest credit cards strategically to finance short-term expenses and pay them off within the promotional period.If you're ready to explore funding options, here are a few places to start:Apply for the Amber Grant at AmberGrant.com, which offers $1,000 monthly grants for women entrepreneurs.Explore the Eileen Fisher Women-Owned Business Grant at EileenFisher.com for opportunities to secure funding.Check out the Cartier Women's Initiative Award at CartierWomensInitiative.com for high-impact funding options.Research the Dream Big Awards from the U.S. Chamber of Commerce at uschamber.com/dream-big-awards.Growing your business doesn't have to mean depleting your personal savings. By exploring these funding strategies, you can invest in your growth while keeping your finances intact. If you found this episode helpful, be sure to subscribe, leave a review, and share it with other business owners who could benefit from these insights!

Welcome back to another episode of the Female EmpowerED Podcast! I'm your host, Christa Gurka, and today we're tackling one of the most critical aspects of running a profitable boutique fitness or wellness business—pricing, pay rates, and expenses. If you've ever wondered how to structure your pricing for long-term financial health, this episode is for you.We'll break down industry statistics on average revenue and profit margins, and I'll walk you through how to calculate your break-even point so you can confidently price your services. I'll also share real-world examples of how aligning pricing with pay rates and expenses can ensure a sustainable, thriving business. Plus, I'll discuss why working with industry-experienced coaches can be a game-changer when it comes to financial strategy.Key TakeawaysPricing isn't just about competitors. Setting rates based solely on what others charge can lead to unsustainable margins.Know your break-even point. Understanding your minimum revenue requirement helps you price for profit, not just survival.A 15% profit margin is the goal. This ensures financial health and allows you to reinvest in growth.Align your pricing, pay rates, and expenses. Every dollar matters—ensuring balance between these factors is key to profitability.Expert guidance can make all the difference. An experienced coach in the boutique fitness and wellness industry can help fine-tune your numbers for success.If you want to take control of your pricing and pay structure download the "Healthy Percentages" guide at www.christagurka.com/healthypercentage to assess where your business stands.By understanding and optimizing your financials, you'll be in a position to run a profitable, sustainable business that supports both your team and your growth. If you found this episode helpful, don't forget to subscribe, leave a review, and share it with a fellow business owner who needs this insight. Until next time—keep empowering yourself and your business.

Welcome back to another episode of the Female EmpowerED Podcast! I'm your host, Christa Gurka, and today we're diving deep into the financial side of business with Danielle Hayden, founder and CEO of Kickstart Accounting. If you've ever felt overwhelmed by bookkeeping, taxes, or figuring out how much to pay yourself, this episode is for you!Danielle is an expert in helping business owners understand their numbers, so they can make better financial decisions that support growth and sustainability. In this conversation, we break down some of the most essential financial strategies for entrepreneurs—like how to separate personal and business finances, when it makes sense to become an S-Corp, and why saving for taxes (before tax season hits!) is a non-negotiable.Some of the key takeaways from the episode are…Get your finances in order. Learn why separating personal and business finances is a crucial first step in managing your money effectively.S-Corp advantages. Find out if electing S-Corp status is the right move for your business and what criteria you need to meet.Pay yourself like a CEO. Understanding reasonable compensation as an S-Corp owner is key to avoiding IRS scrutiny and ensuring financial stability.Prepare for tax season year-round. Danielle shares tips on tax-saving strategies, including setting aside money in a high-yield savings account.Know your financial benchmarks. Get insights into healthy financial ratios for payroll, facility costs, and profit margins to ensure your business stays on track.If you're ready to get serious about your business finances, Danielle has a free resource for you! Head over toKickstartAccountingInc.com/gift to download her Top 10 Deductions Worksheet and start keeping more of your hard-earned money.And if you want to dive deeper into financial strategies, check out Danielle's podcast, Business by the Books, where she covers these topics in even greater detail.If you enjoyed this episode, don't forget to subscribe, leave a review, and share it with another business owner who could benefit! Let's normalize financial confidence and take control of our numbers. Until next time, keep empowering yourself and your business!

Welcome back to another episode of the Female EmpowerED Podcast! I'm your host, Christa Gurka, and today I had the pleasure of chatting with Lauren Peachie, a marketing strategist who helps small businesses shine. Lauren shared her inspiring journey from photography to mastering marketing strategy, emphasizing how crucial it is to align your visuals and messaging with your brand and target audience.In our conversation, we explored the core elements of an effective marketing strategy—from understanding who your ideal client is, to choosing the right platforms and creating consistent messaging. Lauren broke down the three main types of marketing: attracting new clients, nurturing existing ones, and retaining current customers. We also delved into the practical side of marketing for small businesses, discussing realistic timelines, tracking meaningful engagement metrics, and distinguishing between mere leads and truly qualified ones.Plus, we got into the role of AI tools in modern marketing. Lauren advises using these tools as a creative aid for brainstorming and analysis—but always with a human touch to verify the results.Some of our key takeaways include...Align Your Marketing: Ensure that your website, social media, and email campaigns consistently reflect your brand, services, and target audience.Consistent Over Quick Fixes: Focus on steady, manageable marketing activities over time rather than searching for overnight solutions.Measure What Matters: Tracking engagement metrics is key to understanding your marketing's effectiveness and knowing when to pivot.Strategic Use of AI: AI tools can be great for generating ideas and insights, but they should complement your expertise, not replace it.If you enjoyed this episode, don't forget to connect with Lauren Peachie on Instagram @laurenpeachie or check out her website at laurenpeachie.com. Thanks for tuning in to the Female EmpowerED Podcast—keep empowering yourself and your business, and I'll catch you in the next episode!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today I'm thrilled to welcome our special guest, Courtney Moody, a digital marketing and Facebook and Google Ads expert who's transformed her career by evolving from traditional to digital marketing. In this episode, Courtney breaks down the essentials of a smart, effective marketing strategy for boutique fitness and wellness businesses.Our conversation covers the importance of understanding the different marketing channels - organic, earned, and paid - and how each plays a critical role in your overall strategy. Courtney dives into setting up powerful Facebook and Google ad campaigns, revealing her top tips for determining goals, targeting the right audience, and optimizing your campaigns. Ever wonder how to build a marketing strategy that truly connects with your audience? In this episode, you'll learn:Why starting with brand awareness and traffic-driving campaigns is essential before shifting your focus to conversion ads.How a deep understanding of your target audience's intent and pain points can transform your messaging and offers.The critical role of a polished, consistent online presence - from your website to your social media—before launching paid ads.Which keyword research tools can spark fresh content and boost your campaign's performance.The value of continuous testing and optimization, along with keeping up-to-date on platform changes and algorithm updates.If you're ready to refine your marketing strategy you can reach out to Courtney on Instagram @MoodMktg or check out her website at MoodM-E.com.And if you're looking for even more support, consider joining our FitBiz Foundations group, where you can tap into Courtney's insights through community calls and exclusive resources.Thank you for listening to this insightful episode of the Female EmPOWERED Podcast. Don't forget to subscribe, leave an honest review, and share this episode with fellow fitness and wellness entrepreneurs. Until next time - keep empowering yourself and your business!

On this week's episode of the Female Empowered Podcast, Christa Gurka breaks down the various marketing channels—organic, paid, and earned—and shares her own journey with paid advertising. Whether you're just starting or looking to refine your approach, this episode will help you navigate the often overwhelming world of marketing with practical, actionable insights.Christa emphasizes the importance of having a solid foundation before diving into paid marketing. She outlines essential prerequisites like product-market fit, clear service offerings, a well-defined target audience, and a strong website. From there, she explores a range of marketing strategies, from low-cost options like optimizing your Google Business profile and leveraging referrals, to investing in professional assets like website development and photography.Christa also provides a hands-on example of ad strategy, walking listeners through key metrics like cost-per-click and cost-per-acquisition to ensure you're getting a return on your investment.Ever wondered how to make the most of organic, paid, and earned marketing channels? In this episode, you'll learn:The essentials you need to have in place before investing in paid advertising.Budget-friendly marketing tactics you can implement right away.How to track and analyze key advertising metrics for the best ROI.The recommended marketing budget based on your business growth phase.Take a moment to assess your current marketing strategy—are there gaps you could fill using today's tips? Try optimizing your Google Business profile or boosting word-of-mouth marketing to see quick wins. If you're considering paid advertising, make sure your business foundations are solid first. And don't forget to tune in next week when Courtney Moody joins the show to dive deeper into effective ad strategies and metrics!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we're talking all about website design and optimization for boutique fitness and wellness businesses. My special guest is Connie Holan from Pixelity Design, a web designer who specializes in the health and fitness space. In this conversation, we dive into common mistakes, must-have website elements, and how to make sure your site truly represents your brand and attracts the right clients.Some of the key takeaways from this episode include…Why Your Website Matters: Discover how your online presence can serve as a powerful “shingle” for drawing in new clients and establishing credibility.Common Pitfalls to Avoid: Think your site is user-friendly? Tune in to hear the biggest mistakes that could be driving potential clients away.Must-Have Elements for Converting Visitors: From visuals to navigation, find out which components instantly show prospects you're the right fit.The Role of SEO & Reviews: Uncover simple strategies to boost visibility and credibility, and why Google's algorithms may be your secret weapon.Working with a Specialized Designer: Learn how tapping into industry expertise can save you time, ensure a polished brand image, and keep clients coming back.Ready to elevate your online presence? Reach out to Connie at Pixelity Design (pixalitydesign.com) if you're aiming for a top-tier boutique fitness website - she's booking months in advance, so don't wait to secure your spot. In the meantime, give your own site a quick review: check if the photos truly showcase your business, confirm that your messaging is crystal clear, and see if your navigation helps visitors easily find what they need. 

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and in today's episode, we're diving into a concept that can revolutionize your business: the “offer ladder” (also known as the “value ladder”). Whether you own a pelvic health physical therapy practice, run a Pilates studio, or operate another type of wellness business, having a strategic pricing structure that guides your customers from entry-level offers all the way up to premium services can unlock multiple revenue streams and sustainable growth.Ever wonder why some businesses effortlessly guide customers from a free resource to a premium, high-ticket offer? That's the magic of an offer ladder. In this episode, you'll learn...How a multi-tiered pricing structure can grow with your clients and open up new revenue streamsWhy free content might be your best tool for attracting the right audience and building trustReal-world examples from pelvic health PT and Pilates studios—without giving away all the secretsSimple steps to guide clients along each rung of your ladder, from low-cost entry points to premium servicesJoin me as I share the do's and don'ts, plus a behind-the-scenes look at my own offers. We'll talk about how to keep clients moving up the ladder and why diversifying your price points is a game-changer for both your customers and your bottom line.Download the Free Offer Ladder GuideHead to www.christagurka.com/offer-ladder to get your copy. Simply enter your email and receive a step-by-step resource to help you design your own value ladder.Thank you for tuning in to this episode of the Female EmPOWERED Podcast. Until next time, keep empowering yourself and your business—and don't be afraid to design an offer ladder that takes your clients (and your revenue) to the next level!Follow me @christagurka to ask questions, share feedback, or just say hello. I love hearing from you!

Welcome back to another episode of the Female EmPOWERED Podcast! Today, we're diving into the state of the boutique fitness industry and what to expect as we head into 2025. Whether you're a physical therapy clinic owner, a Pilates studio owner, or just someone passionate about boutique fitness, you'll want to hear how remote training, wearable tech, and even some unexpected fitness trends are shaping the future.In this episode, I'll be sharing key industry research and discussing how PT and Pilates studios can adapt to meet the demands of a rapidly changing market. Grab a pen and paper (or open your notes app!)—there's a ton of valuable insight you won't want to miss.Some of the key trends for 2025 include…Remote Personal Training showed a 414% surge in interest since 2020.Demand for Credentialed ProfessionalsWearable Technology & AssessmentsOptimal Scheduling Insights… and more!Thanks for tuning into this episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with fellow PT and Pilates studio owners who want to keep their finger on the pulse of the industry. Until next time—keep empowering yourself and your business!Interested in being a guest or sharing your success story? Reach out to me at Christa@pilatesinthegrove.com. I'd love to hear from you!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we're diving into a topic that could be costing you thousands (even hundreds of thousands) of dollars in missed revenue—an undertrained and underutilized team. I'm sharing real-life case studies from fitness and wellness businesses that have left more than $500,000 on the table simply because of team imbalances, low utilization, and lack of proper training.If you're ready to plug these revenue leaks and drive your business forward, this episode is for you.Key Takeaways from the EpisodeCalculate True Available HoursTake a hard look at your schedule: Who's available, and when?Analyze how clients are distributed across your team—are certain trainers or instructors overloaded while others have empty spots?Review Your Booking SystemRemove any barriers to scheduling. Make it easy for clients to book online or via an app.Simplify the process so people can reserve time with minimal friction.Assess Team Training and DevelopmentEstablish clear expectations, track performance, and provide ongoing education.Ensure your team knows how to deliver the service clients expect—and hold them accountable for results.Align Marketing with Team UtilizationDon't just attract new clients—make sure you're filling each instructor's schedule effectively.Work with your marketing team to promote all services, not just your star players.Regularly Review Pricing and CompensationEvaluate your membership options, class packages, and staff pay structure.Optimizing these areas can add substantial revenue and keep your team motivated.Thank you for tuning in to this episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share it with other fitness and wellness entrepreneurs. Until next time, keep empowering yourself and your business!Interested in being a guest or have questions? Reach out at Christa@pilatesinthegrove.com!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we're talking all about how to transform your fitness or wellness business in 2025. Whether you're looking for growth, sustainability, profitability, or simply better systems, this episode is for you!I'll be sharing why standard operating procedures (SOPs) are the secret to stepping out of the day-to-day grind and how creating even one SOP a month can revolutionize your efficiency and profitability. From stories of clients who grew their revenue significantly to the benefits of working with a business coach, we're covering everything you need to know to get your business set up for success in the new year.Some of the things I discussed are: Set Clear Goals for 2025: Decide what you want to achieve—whether it's growth, sustainability, profitability, or improving systems—and let those goals guide your strategy.Break Free from Being the Sole Operator: Creating SOPs and delegating tasks empowers your team to handle daily operations, so you can focus on the bigger picture.Systematize for Efficiency and Profitability: Having well-documented processes can reduce stress, increase cash flow, and boost overall profitability.Top 3 SOPs Every Fitness Business Needs: Opening/Closing Procedures, Client Experience, Time-Off PoliciesApply for My “Beyond the Movement” Inner CircleReady to systematize and scale your business? If you're looking for hands-on guidance, accountability, and proven strategies, apply for my program to take your business to the next level.Thank you for tuning in to this episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with other fitness and wellness professionals who might benefit. Until next time, keep empowering yourself and your business for a successful 2025!Interested in being a guest or asking questions? Reach out at Christa@pilatesinthegrove.com!

Welcome back to another episode of Female emPOWERED! Today, I'm going to talk about pricing or how to price your services for your boutique fitness business or your cash-based physical therapy practice, as this can go through for any client-based business.Pricing has nothing to do with what we all think, but a hundred percent reflection on what the customer thinks or what they feel is valuable to them. It is a great idea to sometimes get some feedback from your peers, but ultimately the people we should be asking are our customers and our clients.  There are different ways to ask and gather  information without specifically saying, 'how do you feel about my pricing?'And so, for today's episode, I'm going to share with you the mistakes I see when it comes to pricing and what you can do to overcome those mistakes. So hopefully, today's podcast will give you a little bit of value when it comes to pricing your services.Let's talk about...The transformation and value you can provide your customersHow to determine your pricing based on your profitWhy you shouldn't compete with your competitors about pricingHow to overcome your mindset issuesUnderstanding what your key differentiators areLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!

Welcome back to another episode of Female emPOWERED! Today we're going to talk about what's required of you to surpass $300,000 revenue in your business and a couple of phases in business that you have to go through in order to achieve success.Let's talk about...Tips to maximize profit or increase revenueHow to grow a teamImportant role of mission and vision in your businessEssential onboarding tipsLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we're diving into a topic I've often shied away from—money. In this episode, I'm getting honest about my own financial journey, from the discomfort of out-earning family members to embracing the responsibility and freedom that come with financial success. We'll explore the historical, generational, and personal influences that shape how we talk, think, and feel about money—and why we need to change the narrative.Key Takeaways:Normalizing Money Conversations: It's time to make talking about money, wealth, and financial success commonplace—especially for women.Recognize Your Worth: Stand firm in your pricing and acknowledge the value you provide. Your expertise and impact deserve fair compensation.Shift Your Mindset by Surrounding Yourself with Success: Seek out role models and peers who openly discuss money. This can help you break down limiting beliefs and embrace financial growth.Use Your Resources Wisely: Financial success isn't just about personal gain. It can amplify your influence, help you prepare for the future, and support causes you care about.Thank you for tuning in to this candid and empowering episode! Don't forget to subscribe, leave a review, and share this episode with fellow business owners who need a boost of financial confidence. Until next time, keep empowering yourself, your business, and your bank account!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we're spotlighting an inspiring business journey with Dr. Laura Summer, the founder and CEO of In Motion Physical Therapy. Dr. Laura's story is one of resilience, growth, and learning to lead with intention while balancing the demands of business and family life.In this episode, Dr. Laura shares how she started her practice in 2013 and grew it into a thriving business with 9 employees by 2024. From navigating the challenges of COVID-19 to investing in her leadership skills, Laura's journey demonstrates the power of patience, persistence, and seeking support.Key Takeaways from the Episode:The Power of Delegation: Dr. Laura learned that delegating tasks and building systems are key to scaling a business, even if it's uncomfortable at first.Seek Support and Education: Joining Christa's FitBiz program in 2021/2022 and participating in the Goldman Sachs 10,000 Small Businesses program helped Laura optimize her practice, expand her offerings, and step into her role as a leader.Separate Self-Worth from Business Success: Laura emphasizes the importance of self-compassion and not tying your personal worth to the ups and downs of your business.Patience and Persistence: Building a sustainable business takes time and effort. Laura's story is a reminder that long-term success is possible with persistence and focus.Are you struggling with the demands of running a business? Take inspiration from Dr. Laura and consider investing in mentorship, programs, or resources that can help you grow your skills as a leader. Thank you for tuning in to this episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with someone who might find it helpful. Until next time, keep empowering yourself and your business!Want to be featured on a future episode or ask a question? Reach out at Christa@pilatesinthegrove.com!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we're featuring an inspiring story of unexpected entrepreneurship with Beth Adas, owner of Balance Yoga and Pilates in Glen Ellyn, Illinois.Beth's journey into business ownership is a testament to taking leaps of faith. When the previous owners of the studio announced they were closing, Beth—a longtime client and yoga teacher there—decided to step in and save the space she loved, despite having no prior business experience. In this episode, she shares how she transitioned from teacher to owner, the challenges she faced in her first year, and how she's turned the business into a thriving community hub.Key Takeaways from the Episode:Studios Can Be Profitable: Despite the struggles many yoga and fitness studios face, Beth worked with business coaches to develop strategies that increased recurring revenue and made her studio financially sustainable.Hiring Administrative Support is a Game-Changer: Bringing on an admin staff member allowed Beth to focus on growth and strategy instead of being bogged down in day-to-day tasks.Overcoming Imposter Syndrome: Beth admits she struggled with imposter syndrome as a new business owner but found strength in her passion for the studio and its community.Personal Development is Key: Through therapy, Beth has learned to set boundaries, prioritize her self-care, and manage the emotional demands of business ownership.Tips for Studio Owners:Hire Administrative Support: Freeing yourself from daily operations will give you the space to focus on strategic growth.Seek Out Mentorship: Whether you're a new entrepreneur or experienced, working with a coach or mentor can accelerate your success.Prioritize Self-Care: Your mindset and emotional well-being are just as important as the tactical elements of running your business.If you're a yoga or Pilates studio owner—or considering becoming one—Beth's story is packed with insights you can learn from. Take time to reflect on where you might benefit from hiring help, seeking mentorship, or investing in your personal development.Thank you for tuning in to this episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with fellow business owners. Until next time, keep empowering yourself and your business!Want to be featured on a future episode or ask a question? Reach out at Christa@pilatesinthegrove.com!

Welcome back to another episode of Female Empowered with your host, Christa Gurka! In this episode, I'm diving into a topic that can completely change the way you experience entrepreneurship: cultivating a mindset of gratitude. Especially during the busy holiday season, it's easy to get caught up in the hustle and forget to appreciate the privilege of building something meaningful.Here's a sneak peek of what we'll cover in this episode:Reframing Business Challenges: Instead of seeing business challenges—like constant phone calls, overflowing inboxes, and mounting expenses—as problems, we can shift our perspective and recognize them as signs of growth and opportunities. This mindset shift can reduce stress and help you approach every task with a sense of purpose and gratitude.Keep a "Wins Journal": I encourage you to start documenting your wins—big or small—every day. This journal will help you focus on the positive progress you're making, no matter how tiny the victory may seem. It's a great way to look back and see how far you've come.Create Gratitude Triggers: I also share tips on how to create gratitude triggers that will shift your mindset in the moment. For example, when you're working on the weekends, remind yourself, "I get to build something I believe in." This simple shift can turn moments of stress into moments of appreciation.Entrepreneurship as a Privilege: The overall message of this episode is that the challenges we face as entrepreneurs are not burdens—they are privileges. The "pressure" we experience is a sign that we are making an impact, and we have the opportunity to grow, contribute, and create something meaningful.Key Takeaways:Reframe business challenges as signs of growth and demand, not problems.Start a "wins journal" to document small daily accomplishments.Create gratitude triggers to shift your mindset during stressful moments.Remember, entrepreneurship is a privilege. The pressure is a reflection of your ability to make an impact.Call to Action: This week, try implementing just one gratitude practice—whether it's starting a wins journal or creating a gratitude trigger for when you're feeling overwhelmed. Let's shift our mindset and embrace the challenges as the opportunities they truly are.Thanks for listening! If you enjoyed today's episode, please leave a review and share it with fellow business owners. Don't forget to follow me on Instagram for more tips and updates on how to thrive in business.Until next time, remember: every challenge is a chance to grow!

Welcome back to another episode of Female Empowered with your host, Christa Gurka! Today, I'm giving you a behind-the-scenes look at the Women in Wellness Business Summit, our fourth annual event that just wrapped up, and it was an absolute game-changer. Not only did we sell out for the first time ever with 25 incredible women, but the event was packed with hands-on learning, strategic planning, and powerful insights that left everyone inspired and ready to take their business to the next level.Here's a peek at what went down at the summit:This year, we focused on giving our attendees personal attention, keeping the event small and exclusive for women who own boutique healthcare, wellness, and fitness businesses. From physical therapy practices to Pilates studios and more, the women in the room were all there for the same reason: to grow and level up in their businesses.Expert-Led Presentations:Monica Spolstra taught us how to be our own PR agency and pitch ourselves to the media without paying expensive retainers.Danielle Hayden from Kickstart Accounting shared her expert tips on budgeting for success, including how to project future expenses and ensure your marketing spend is on point.Lauren Hanson from Uncanny Content showed us how to maximize retention and drive sales by nurturing our existing clients—no need for endless TikToks and Reels!Mitch McGinley from Boutique Fitness Broker broke down how to prepare your business for an exit—whether you're thinking of selling or just want more freedom and flexibility.Strategic Planning for 2025: I led the attendees through a full-day session on reviewing their 2024 goals and setting actionable, measurable objectives for 2025. We focused on everything from revenue goals to team dynamics to client retention, and we left with clear, personalized plans to implement right away.Small Group Implementation: One of the most valuable parts of the summit was the small group implementation sessions. Attendees had the chance to break into groups and ask specific questions, get feedback, and start implementing their new plans with expert guidance. Whether you're just starting out or scaling your business, it's all about taking action!But don't just take my word for it—here's what some of our attendees had to say:“This summit was the most actionable event I've ever been to! I'm leaving with a clear plan and so many ideas to implement right away.”“I feel secure and confident going back to my business with clarity. This summit has helped me see exactly what I need to do to level up in 2025.”The next Women in Wellness Business Summit is already in the works, and if you want to be one of the first to sign up, make sure to get on the waitlist now. Head to my website to sign up today!Save the Date: Block off November 6-8, 2025, for the next summit. It's going to be bigger, better, and packed with even more insights and actionable steps to grow your business.If you're ready to take your business to the next level, this summit is for you. We focus on the real challenges women business owners face and provide the tools and strategies you need to overcome them. No fluff, just practical, actionable advice to help you thrive.Thanks so much for listening! If you enjoyed today's episode, please take a minute to leave a review and help other female business owners discover our podcast. Don't forget to follow me on Instagram for more tips and updates!Until next time, my friend, keep empowering yourself and your business!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we have a fantastic episode featuring Dr. Amanda Frank, the founder and CEO of Uplift Physical Therapy in San Antonio, TX. If you've ever thought about starting your own physical therapy practice—or are curious about the world of pelvic health PT—this episode is a must-listen!Dr. Amanda Frank shares her inspiring journey from being a military physical therapist to becoming a specialist in pelvic health and opening her own cash-based practice. She talks about how a personal pelvic health issue led her to this field and how she turned her passion into a thriving business. In just over two years, Uplift Physical Therapy has expanded to include 5 physical therapists and a dedicated front desk staff, with Amanda stepping fully into her role as a leader and CEO.Key Takeaways from the Episode:Hire Slowly and Fire Fast: Amanda emphasizes the importance of taking your time to hire the right people for your team and not being afraid to let someone go if they're not a good fit.Staff Relationships and Communication: Understanding your staff's individual strengths, weaknesses, and motivations is crucial for building a strong team and a positive work environment.Emotional Management for Business Owners: Amanda talks about how business ownership requires emotional resilience. It's about responding thoughtfully rather than reacting emotionally and seeking objective evidence over assumptions.The Importance of Systems and Processes: While not the most glamorous part of business, investing in strong systems and processes has been a game-changer for Amanda's practice, setting the foundation for sustainable growth.Building a Support Network: Business ownership can be isolating. Amanda stresses the value of having a network of other business owners who understand the unique challenges you face.Connect with Amanda's practice, Uplift Physical Therapy, on Instagram @UpliftPTP or on her website and follow her work for more insights on running a successful pelvic health PT business.Thank you for tuning in to this episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with someone who might find it helpful. Until next time, keep empowering yourself and those around you!Interested in being a guest or learning more about how to grow your practice? Reach out to me at Christa@pilatesinthegrove.com!

Welcome back to another episode of the Female EmPOWERED Podcast! Today's episode flips the script a bit as Latasha Doyle, founder and CEO of Uncanny Content, takes over as the host to interview me, Christa Gurka! We're kicking off a special series where we highlight different business stories, and what better way to start than by diving into my journey of building and growing Pilates in the Grove?In this candid conversation, Latasha and I talk about everything from starting as an accidental entrepreneur to navigating major business challenges like partnerships, rebranding, and scaling a multi-location Pilates and physical therapy business. We also dive into leadership, personal growth, and the struggles of managing a team, especially during difficult times like COVID.Some of the things we discussed in this episode include...Becoming a Business Owner: My journey started unintentionally, but over time, I realized I was not just managing a project—I was growing a real business.Lessons from Partnership 'Divorces': When you're no longer aligned with your business partners, sometimes the best move is to part ways, even if it's financially difficult. It was a tough but pivotal moment for me to take full control of Pilates in the Grove.Overcoming Overwhelm: At one point, I felt like burning the business to the ground. What helped? Therapy, working on myself, and finally hiring a COO who could take over the operational side of the business.Scaling and Leadership: Moving from being a service provider to becoming a leader was the hardest transition. I had to learn to let go, delegate, and build a strong executive team around me.The Importance of Asking for Help: As business owners, we sometimes feel like we need to do it all. One of the biggest lessons I've learned is that it's okay to ask for help—and that delegation doesn't make you a bad leader.Got a question or want to be featured on the podcast? You can now leave me a voice message! Just visit ChristaGurka.com/messages to ask your question or share your thoughts.If you enjoyed this episode, please leave a review! It helps get the podcast in front of more women in healthcare, wellness, and fitness.Thank you for tuning in to this special episode! Keep an eye out for more inspiring business stories in the coming episodes, and don't forget to subscribe and share this with fellow entrepreneurs.Until next time, keep empowering yourself and your business!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today's episode is perfect for the spooky season—filled with scary tales of studio ownership and fitness instructing. Whether you're a seasoned business owner or just getting started, these stories will entertain you and give you some valuable lessons on how to avoid these “spooky” situations.In this episode, I share some real-life scary stories submitted by our community of Pilates and fitness instructors, highlighting unexpected events that happen in the studio. From equipment malfunctions to clients not disclosing critical health information and even legal and safety challenges, you'll hear it all.Some of the takeaways from this episode are...Check your equipment regularly: Make sure you're inspecting your reformer springs and other equipment on a consistent basis to avoid accidents. I share a few stories of springs breaking during class and the importance of regular maintenance.Know your clients' history: Whether it's hidden scars, forgotten surgeries, or major health conditions, clients don't always share their full history. We discuss the importance of thorough intake forms and checking in with clients.Protect your business from legal scares: I share a personal story about dealing with a staff member spreading false information and stirring up legal trouble. Plus, I touch on a colleague's experience being sued for misclassifying contractors.Safety and security in your studio: Learn how to handle situations involving belligerent clients or theft in your studio. Locking doors and having clear safety protocols can make a big difference.Insurance is key: Fires, floods, and other disasters can strike anytime. Make sure your business is fully insured and that you have policies in place to protect your assets and operations.If you have any spooky studio stories of your own, I'd love to hear them! DM me over on Instagram @ChristaGurka, or head to my website at ChristaGurka.com/messages where you can leave me a voice message directly.Be sure to tune in next week for an exciting interview where my content team will be asking me all about my journey from side hustle to a multi-seven-figure business!Thank you for listening to another episode of the Female EmPOWERED Podcast. Don't forget to subscribe, leave a review, and share this episode with fellow business owners. Until next time, keep empowering yourself and your business, and have a safe and fun Halloween!Want to be featured on a future episode? Email me at Christa@pilatesinthegrove.com!

Welcome back to another episode of the Female EmPOWERED Podcast! In today's episode, I had the pleasure of interviewing Mark Napolitano, an experienced commercial real estate landlord, to dive into the ins and outs of negotiating effective commercial leases. This episode is packed with valuable insights for small business owners, especially in the fitness and wellness industries, who are navigating the complex world of leasing space for their business.Here's what we covered in today's episode:Key Discussion Points:Lease Types: We discuss the differences between gross and triple net leases and the unique responsibilities of each party in these agreements.Market Research: Learn why understanding local market conditions is crucial for setting realistic expectations and negotiating better terms.Negotiating Key Terms: From CAM (common area maintenance) caps to responsibilities for repairs and maintenance, Mark shares what you should focus on during negotiations.Personal Guarantees: We dive into the risks involved with personal guarantees and how tenants can protect themselves.Building Relationships: Discover the importance of maintaining a positive, proactive relationship with your landlord—especially when financial challenges arise.Lease Renewals & Changes: Get prepared for lease renewals and potential changes when the building is sold.Need help with your next lease negotiation? Download the Commercial Lease Negotiation Checklist for Small Businesses to ensure you're prepared to secure the best possible terms for your business. Be sure to grab the Negotiating A Commercial Lease Checklist here.Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with fellow business owners in your network. Until next time, keep empowering yourself and your business!Interested in being a guest on a future episode? Reach out to me at Christa@pilatesinthegrove.com!

Welcome back to another episode of the Female EmPOWERED Podcast! Today, we're talking all about alternatives to price discounting for Black Friday and Cyber Monday. As business owners, we often feel pressured to slash prices during the holiday season, but I'm here to show you how you can add value instead of gutting your prices.In this episode, I'll share several strategies you can implement to make the most of holiday promotions without compromising the integrity of your services or revenue. Whether it's adding free assessments, incorporating branded merchandise, or strategically bundling services, there are plenty of ways to entice clients without offering steep discounts.Here are some key discussion points from today's episode:Adding Value: Learn how to enhance your packages by offering free postural assessments, branded merchandise, or AI-generated content, such as meal plans or at-home workouts.Bundling Services: Explore the benefits of bundling private sessions, group classes, recovery services, or nutrition consultations to create a more comprehensive offering.Pre-Recorded Content: Leverage pre-recorded content to create discounted program offerings that don't eat into your time or revenue.Loyalty Programs: Implement a loyalty program where clients can earn points for services and redeem them for additional benefits.Local Collaborations: Partner with local businesses to offer wellness bundles that give your clients added value and unique experiences.Holiday-Specific Offerings: Consider developing a “home for the holidays” package that clients can gift or use for themselves, valid through the end of the year.Expiration Dates: Ensure any deals or promotions have clear expiration dates to avoid long-term devaluation of your services.Thank you for tuning in! Don't forget to subscribe, leave a review, and share this episode with your fellow business owners as they prepare for the holiday season. Until next time, keep empowering yourself and your business!Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we have a special guest joining us—Monica Spoelstra, a PR expert and holistic health coach. In this episode, we're taking a look at how business owners can learn to be their own PR agency and take charge of their media presence.Monica and I talk about the key differences between marketing and PR, explore earned vs. paid media, and highlight some common mistakes businesses make when it comes to public relations. One of the biggest takeaways? Building relationships with journalists and media outlets takes time, but it's worth the effort when you do it consistently.Monica will also be leading an interactive workshop at my upcoming CEO Summit, where she'll teach her 3-part storytelling framework for crafting effective PR pitches that grab attention and get results.Here are some of the key discussion points we covered:Understanding your key messages and ideal clients is crucial for a successful PR strategy.Tips on finding and building relationships with journalists and media outlets that matter to your business.How to become a consistent and reliable source for media professionals.Strategies to make your PR pitches stand out and leave a lasting impression.Monica's holistic health coaching approach and her passion for helping women navigate life transitions and feel empowered as they age.Ready to dive deeper? Join us at the CEO Summit in November, where Monica will be hosting a workshop on her 3-part storytelling framework for PR success. You can learn more and register at ChristaGurka.com/CEOSummit.Follow Monica's new Instagram account (@itsmonicaspoelstra) and visit her website monicaspoelstra.com to learn more about her holistic health coaching services.Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with anyone who could benefit from these PR tips. Until next time, keep empowering yourself and your business!About MonicaMonica Spoelstra is a communications strategist and writer with extensive experience across diverse industries, including professional sports, athletic footwear/apparel, tech, telecommunications, hospitality, travel and tourism, and wellness. Beyond her communications work, Monica is also a certified life coach and holistic wellness advocate, specializing in guiding women through significant life changes such as midlife/menopause, career shifts, divorce and other transitions. Monica believes that times of change, while often deeply challenging, can offer opportunities for immense growth and self-discovery. She uses her unique blend of professional expertise, warmth and compassion to help clients navigate life's challenges and emerge stronger and more empowered. Through her coaching, clients consistently report a more positive outlook on life, increased self-confidence, and a renewed sense of purpose as they embrace their personal and professional transformations.

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we're talking all about planning for Q4 and reviewing your business's success in 2024 to set yourself up for an incredible 2025.In this episode, I'll walk you through a step-by-step process to evaluate your business performance, identify areas for improvement, and develop a strategic plan for the upcoming year. Whether you're looking to refine your services, optimize your financials, or fine-tune your marketing, this episode will give you the tools to get started.Key topics we'll discuss:Setting up team meetings to gather insights on what worked, what didn't, and areas for improvementAnalyzing your financial performance by reviewing revenue streams, profit margins, and top/underperforming servicesEvaluating client metrics, retention rates, and class attendance to understand your studio's utilizationAssessing your service offerings to identify what needs revamping or phasing outReviewing marketing and sales strategies, including cost per acquisition and customer lifetime valueDesigning strategies for 2025 based on the lessons learned from your 2024 reviewSome actionable takeaways include:Pull reports on your revenue streams, expenses, and profit margins to get a clear view of your financial performance in 2024.Administer client feedback surveys and review the responses to gauge satisfaction and areas for improvement.Evaluate underperforming classes or services and determine whether they need adjustments or should be discontinued.Don't miss out on my Women in Wellness Business Summit happening this November. It's the perfect place to develop your 2025 strategic plan with the support of a like-minded community. Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Make sure to subscribe, leave a review, and share this episode with fellow business owners. Until next time, keep empowering yourself and your business for success in 2025!Interested in attending the Women in Wellness Summit? Visit ChristaGurka.com/CEOSummit

Welcome back to another episode of the Female EmPOWERED Podcast! Today, we're diving into an important topic for all fit biz studio owners, wellness business owners, and private pay physical therapy practice owners—building a personal brand.In this episode, our host Christa Gurka shares her own journey of creating a personal brand alongside her Pilates studio, Pilates in the Grove. She explores how developing a brand around your unique gifts, skills, experiences, and personality can open doors to new clients, speaking opportunities, and additional revenue streams.Here are some key takeaways from today's episode:Personal Branding Basics: A personal brand is about building a brand around yourself, authentically showcasing your unique attributes.Business Alignment: It's essential to align your brand with your business brand while maintaining consistency across platforms.Social Media: Leverage visual platforms like Instagram and TikTok to connect with your audience and showcase behind-the-scenes content.Engagement Strategies: Use features like stories, polls, and questions to engage with your audience and build a strong connection.Growth Opportunities: To expand your personal brand's reach, seek public speaking, collaborations, and influencer marketing.Learn more about our Women In Wellness Business Summit by visiting ChristaGurka.com/CEOSummit.Make sure to tune in to our next episode, where we'll discuss exciting ideas to update your studio as we head into fall and the final quarter of the year!Thank you for listening! Don't forget to subscribe, leave a review, and share this episode with fellow entrepreneurs. Until next time, keep empowering yourself and others!Interested in being a guest on a future Female Friday episode? Reach out to me at Christa@pilatesinthegrove.com!

Welcome back to the Female EmPOWERED Podcast! Today's episode is a must-listen for boutique fitness and wellness business owners looking to elevate their presence through personal branding.Joining us are expert guests Latasha Doyle and Lauren from Uncanny Content. They share their invaluable insights on how to effectively balance a business brand with a personal brand, ensuring each has its unique appeal and purpose.Here are some critical insights from our discussion:Understanding Your Audience: Latasha and Lauren stress the importance of knowing who you are talking to and what goals you aim to achieve with each of your brands, keeping them distinct yet complementary.Building Successful Brands: We discuss examples of personal brands that successfully complement the main business without competing with it.Starting Small: The advice is to start with a small proof of concept for your personal brand before expanding, ensuring it's viable and impactful.Guiding Decisions: How capacity and profitability should be your guide when deciding to add a personal brand offering to your business.Key Takeaways:Personal branding can significantly attract new clients and build authority, but it requires strategic execution.It's crucial to separate business and personal brands in content and platforms to prevent confusion among your audience.Testing ideas and gathering feedback before fully investing in a personal brand helps in making informed decisions.Aligning personal brand goals with your business's needs and capacities ensures sustainable growth.Want to dive deeper into personal branding and business strategies? Visit www.christagurka.com/CEOSummit to learn more about and enroll in the 2024 Women and Wellness Business Summit.If you're ready to start or refine your personal branding journey, schedule a strategy intensive call with Uncanny Content today!Thank you for tuning in to another empowering episode. Don't forget to subscribe, leave a review, and share this episode with your network to help spread the valuable insights shared today. Until next time, keep empowering yourself and your community!Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Welcome back to another exciting episode of the Female EmPOWERED Podcast! Today, our host Christa Gurka is going to take a look at the essential difference between marketing and sales and how to adeptly manage both to thrive in your business.In this episode, we explore the distinctive roles that marketing and sales play within a business, especially using a Pilates studio as a real-life example. We discuss how marketing is all about creating awareness and generating interest, while sales focus on converting those interested buyers into loyal customers.Here are some major takeaways from our discussion:Identifying Problems: Learn how to spot signs of marketing problems such as low lead volume and inconsistent website traffic, as well as sales issues like high leads but low conversion rates.Effective Strategies: Discover strategies to refine your targeting, improve content quality, leverage SEO, and use social proof to enhance marketing efforts.Sales Enhancement: Understand how to optimize the customer journey, train your staff in advanced sales techniques, and create clear, streamlined offers to increase conversions.Tracking Metrics: We discuss the importance of monitoring key metrics such as website traffic, conversion rates, and email open rates to pinpoint areas needing improvement.To book a 30-minute coaching call for just $99, click here!Thank you for tuning in! Remember to subscribe, leave a review, and share this episode with your network of fitness professionals and business owners. Until next time, keep empowering yourselves and others!Interested in being a guest on a future Female Friday episode? Reach out to me at Christa@pilatesinthegrove.com!Please leave a review of the Female EmPOWERED Podcast to help us reach more listeners and continue empowering others!

Welcome back to the Female EmPOWERED Podcast! In this episode, I'm excited to discuss teacher training and continuing education programs in the fitness industry.Running a teacher training or continuing education program involves a lot of work but can be incredibly rewarding. It helps build a pipeline of high-quality instructors and generates additional revenue streams. With the current challenges in the fitness industry, such as labor shortages and high turnover, developing your instructors is more critical than ever.Here are some key takeaways from today's discussion:The challenges facing the fitness industry, including high turnover and competition for top talent.Discover the unique benefits of in-house training programs, where you can maintain control over quality and foster a sense of community among your instructors.The revenue potential of teacher training programs, along with tips for managing costs and ensuring profitability.Essential steps to design a successful training program, from defining your goals to effective marketing and delivery.To learn more about the 2024 CEO Summit, click here.Don't forget to check out the Pilates in the Grove teacher training program on our website and reach out to me with any questions about starting a training program or exploring licensing opportunities. Please leave a review of the Female EmPOWERED Podcast to help us reach more listeners and continue empowering others!

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka. Today, we're discussing an important topic for fitness and wellness business owners: how to prepare your business for the fall and the end of the year.In this episode, I'll be covering several key strategies to ensure you're set up for success as the year wraps up, including:Evaluating and adjusting staffing needs to prepare for seasonal changesReviewing and optimizing pricing structures to support growth and profitabilityOptimizing your class schedules and offerings based on attendance dataStrategies for re-engaging clients and improving retentionKey considerations for end-of-year bonuses and recognizing your staffSome of the major takeaways from our discussion include:Assess your staffing needs and consider adding seasonal or part-time support to help with increased demand.Review your pricing to ensure it aligns with your business goals for both growth and profitability.Analyze class attendance data to optimize your schedule for peak seasons and consider offering seasonal workshops or promotions to keep clients engaged.Think about implementing performance-based bonuses tied to revenue targets or attendance metrics, and consider recognizing staff in non-monetary ways, like public appreciation or thoughtful gifts.I encourage you to start planning for Q3 and the end of the year by September 20th! Make sure you've got your Q3 plan locked down and start brainstorming your Black Friday and Cyber Monday promotions now.Also, if you're ready to map out your business strategy for 2025, I'd love for you to join me at my CEO Summit in Miami, Florida this November. It's the perfect opportunity to dive deep into your business goals and make a plan for long-term success. You can learn more about it here. Lastly, if you'd like to chat one-on-one, I'm offering coaching calls where I'll help you review your business numbers, determine if you can afford to implement performance-based bonuses, and give you tips on how to structure them. You can schedule your 1:1 call here.Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with fellow fitness business owners. Until next time, keep empowering yourselves and your businesses!Interested in being a guest on a future episode? Email me at Christa@pilatesinthegrove.com!

Hello everyone! Today is a new episode of Female Empowered and I will share with you how six- and seven-figure business owners manage to take a month off and how you can do it, too!  My Take Years Ago On Business Owners Who Step Away From Their BusinessSeven or eight years ago, I used to look at people who can take the time off from their business as not real business owners. I thought that if you could step away from your business for a month, then you don't have a successful business. I came to realize now that's BS.You'll hear more about why my mindset has changed and some tips on how you can step away from your business without causing interruptions.Let's discuss:      For new listeners: what you can expect from the Female Empowered podcastMy take years ago on business owners who can step away from their businessMy dream and my realityTaking the right steps and putting the right systems in placeLook at your whole year and plan a vacation or time awayCEO Days: working on the business rather than in the businessThings I've actually done to create an environment where I can step away from the businessDo not have your calls come to your phoneTry not to have e-mails go to your phoneSet boundaries with clients and friendsStart to put processes in placeStart removing yourself from the schedules in your businessWhy business owners need time off to reset and rechargeHow taking the time off has affected me and my businessI hope that you understood more about how important taking the time off is and took to heart the steps on making this dream a reality. I hope you apply these for 2023!We are reopening enrollment for our Inner Circle program and Fitbiz Foundations program. Check out my Work With Me page on my website on how to get on the waitlist for either or both programs!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Welcome back to another episode of Female emPOWERED! Do you want to know what I learned the hard way when I first started (and then tried to grow) my business? Not all Google advice is good, and not all free strategies apply to your business.If you're trying to start your own gym, serve physical therapy patients, grow a studio and help people feel better in their bodies... you have a unique kind of business. Generic business advice doesn't always get you where you want to go. That's why I want to share with you what happened when I finally admitted I needed to trust the experts and invest in my business.Let's talk about…The time I spent $5,000 and almost faintedThe time I spent even more and knew it was worth itThe 3 tiers of every businessHow to make the investments I made workI recognize that not everyone can invest $65,000 in their business and you may not be interested in that sort of program or investment. But I do know that what I learned in those programs and investments grew my Pilates and physical therapy business exponentially. As a female movement, healthcare, or wellness professional yourself, I want that same kind of growth for you! 

Welcome back to another episode of Female emPOWERED! I'm super excited for today's episode because we're talking about charging what you're worth. This topic is SO important to me and I can't wait to talk about this you all of you. Have you heard this a lot?  People telling you...you HAVE to charge what you're worth. What does this even mean? How do you know know much youre worth? Who determines how much you're worth?I'm answering it all for you!Let's talk about...The problem with charging what you're worthSeparating our self worth  and imposter syndrome from our business Allowing our customers or clients to understand the value in the work we offerWhat do do if someone thinks we are not worth a certain priceA simple fix I say to people when they ask what to chargeQuestions to ask yourself when setting your pricesI encourage you to change your mindset around charging what you're worth and have your self worth tied to your failure or success as a business person. If you have any questions, send me a message me over on Instagram, @christagurka!Download Email Prompts For Addressing Pricing Concerns here.

Welcome back to another episode of Female Empowered, the podcast for female fitness and wellness professionals and business owners who want to hear real talk about the industry's ins and outs. I'm your host, Christa Gurka. In today's episode, I'll discuss the marketing strategies that have grown my studio, Pilates in the Grove, into a seven-figure business.Some of the specific topics I discussed in this episode include:The importance of having a comprehensive marketing strategy for your fitness or wellness business, rather than just piecemealing different tactics.Defining your ideal customer or client, and understanding what problems you are solving for them.Building trust and credibility with your audience by providing valuable, educational content.Clearly communicating the next steps for potential clients to take action and work with you.Retaining and re-engaging existing clients to maintain a steady stream of revenue.Thanks for tuning in to this episode of Female Empowered. If you found this episode helpful, please leave a review and share it with other fitness and wellness professionals. Have your own experiences or tips to share? Connect with me on Instagram @ChristaGurka and join the conversation. 

Welcome to another episode of Female EmPOWERED, the podcast for female fitness and wellness professionals and business owners looking for real talk about the ins and outs of the industry. I'm your host, Christa Gurka, founder and CEO of a multimillion-dollar health and wellness business. Today, we're diving into the nitty-gritty of creating a profitable schedule for your studio, especially if you offer group sessions and classes.In this episode, we cover:The importance of tracking your studio schedule and profitability.Key metrics to analyze, including labor cost percentage and sales per labor hour.Examples from other industries, such as the food and beverage industry and education sector, and what we can learn from them.Practical tips on how to adjust your schedule based on your studio's specific data.The impact of seasonal variations and how to prepare for them.The role of technology in optimizing your schedule.Stay tuned to learn actionable steps that will help you become a more successful and confident business owner, all on your own terms.Are you ready to optimize your studio schedule and increase your profitability? Start by tracking your current schedule and analyzing your data. Consider implementing some of the strategies discussed in this episode. And don't forget to subscribe to Female Empowered for more expert insights and actionable advice.Thank you for tuning in to this episode of Female EmPOWERED. If you found this episode helpful, please leave a review and share it with other fitness and wellness professionals. Have your own experiences or tips to share? Connect with Christa on Instagram (@ChristaGurka) and join the conversation. 

Welcome to another episode of Female emPOWERED - I'm your host, Christa Gurka. In this podcast, I'll be sharing expert insights and having real conversations about what it means to show up, thrive, and get paid in a client-based business. Today, we're diving into the world of Key Performance Indicators (KPIs) and why they are crucial for your Pilates, yoga, or boutique fitness studio. Whether you're new to tracking metrics or looking to refine your approach, this episode is packed with valuable insights to help you thrive.Some of the key items I discussed in this episode are:The Importance of KPIs -  Learn what KPIs are and why they are essential for tracking the success of your boutique fitness business.Key Metrics to Track - New Customers, New Client Conversion Rate, Retention RateSimple formulas and methods to calculate your KPIsSeasonal Variations - How to compare your performance year over year rather than month to month to get a true picture of your business's health.Improving StrategiesHave your own experiences or tips to share? Connect with Christa on Instagram (@ChristaGurka) and join the conversation. Let's empower each other to create thriving, supportive work environments in the fitness and wellness industry.

Welcome back to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. Today, we're diving into a listener-inspired question about handling staff issues in the fitness and wellness industry. Christa shares her expertise on managing instructors' pay expectations, educating your team on business finances, fostering transparency, and creating a supportive work environment. Key Topics Discussed:Acknowledging Staff Value: Learn strategies to recognize and appreciate the contributions of your team, ensuring they feel valued and motivated.Educating Your Team on Business Finances: Discover the importance of educating your staff about the financial realities of running a business, promoting understanding and alignment.Transparency and Team Buy-In: Explore methods to foster transparency within your team, encouraging buy-in and a cohesive, supportive work environment.Managing High Staff Turnover: Gain insights into effectively managing high staff turnover, minimizing disruption, and maintaining a stable team.Handling Difficult Conversations: Receive practical advice on navigating challenging conversations with staff, addressing issues with confidence and clarity.Emotional Toll on Business Owners: Understand the emotional impact of staff challenges on business owners and learn strategies to manage stress and maintain well-being.Have your own experiences or tips to share? Connect with Christa on Instagram (@ChristaGurka) and join the conversation. Let's empower each other to create thriving, supportive work environments in the fitness and wellness industry.