Podcast appearances and mentions of larry rosin

This time we welcome Larry Rosin, President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry's understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear. These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio.As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now. Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today's digital realities isn't optional—it's survival.Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace digital platforms, prioritize seamless user experiences, and focus on live, local content that audiences can't find elsewhere. From optimizing over-the-air and streaming integration to addressing ad loads that drive listeners away, Larry offers a practical roadmap for success.He also highlights podcasting as a major growth opportunity and stresses the importance of adapting to the evolving mediascape, where smartphones and on-demand options dominate. For radio to thrive, leaders must recognize the shift and act decisively. This episode isn't just informative—it's a call to action. Radio has the tools to succeed, but survival hinges on understanding and implementing the key strategies Larry shares.Learn where radio stands, what it must do to adapt, and how to secure its future in a fast-changing world.***This Time We'll Learn:[02:01] Why Larry says ‘dipping a toe' into digital is no longer enough for radio's survival…or YOURS! [05:15] How the explosion of smartphones and new platforms has transformed audio consumption forever. [09:00] Why compelling content—not just convenience—is critical for radio's dominance in the car. [14:00] How research proves LIVE and LOCAL radio can seize more than just breaking news opportunities to stay relevant. [16:26] Why radio's unmatched reach makes it a cornerstone of ad-supported audio. One Minute Martinizing Dave Martin explores WHAT's NEXT?Please help us thank these BRANDWIDTH ON DEMAND supporters:Musicmaster RadioContentProThrowback Nation RadioGet the

Should we trust Presidential Polls?  President of Edison Research, Larry Rosin explains all of it:-What does Edison Research do daily-Are people sharing real information in exit polls-How do they take polls you see on television and print-2016 Hillary vs Trump poll when Hillary was up in the polls-Does early voting polling deter people from voting-Who's up in polling right nowEdison Research Website  To subscribe to The Pete McMurray Show Podcast just click here

In this episode of the Media Roundtable, we're joined by a very special guest, Larry Rosin (President, Edison Research). If you've been following us, you know that Edison Research has been on the cutting edge of audio insights, and we're nothing if not data-driven. What's the data telling us this week? That audio, especially digital audio, doesn't get the respect it deserves. Our hot take? Listeners and advertisers should be glad that it doesn't. Oxford Road founder and CEO Dan Granger and fellow Oxford Road luminaries Neal Lucey, James Ingrassia, and Miranda Romano. Let's dig in.

Are you a podcaster looking to better understand your listeners and maximize your podcast downloads? Look no further! Join us as we hear from Larry Rosin of Edison Research about the importance of choosing like-minded business partners and conducting listener surveys. Larry shares valuable insights on using download data effectively to reach more listeners and receive accurate insights into demographics, topics, and more. Plus, he cautions against certain pitfalls of podcasting research - all with the goal of helping podcasters succeed! Don't miss out on this must-listen episode for anyone involved with podcasting - listen now! About Our Guest Larry Rosin is President of Edison Research, which he co-founded in 1994.  Since then, he has been a primary force in building the company into one of the world's most respected survey research companies, with a particular specialization in media and election polling.  Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool.  In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things. Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania. Connect with Larry Visit the Edison Research website: https://www.edisonresearch.com/ Edison Podcast Listener Survey: https://www.edisonresearch.com/edison-research-podcast-listener-survey/ Email: info@edisonresearch.com

The "podcasting isn't creating new hits" article: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years2021 Top Movies: https://www.pastemagazine.com/movies/box-office/highest-grossing-movies-of-2021/#2-shang-chi-and-the-legend-of-the-ten-rings2020-21 Top TV Shows: https://variety.com/2021/tv/news/most-popular-tv-shows-highest-rated-2020-2021-season-1234980743/Larry Rosin's article: https://radioink.com/2022/01/11/music-radio-a-kingdom-of-gold/?vgo_ee=6dAkE8pCl7%2FUnVnkEHwyU9dBEzid0g%2F0Hme0NU6Dyjw%3D&fbclid=IwAR27qCcEzU0V8BrM6HwYtsKQ0zVAhsmO06EPe_nbSK6HI-52CPjLYXUMjS0"Killing New Music" from Ted Gioia: https://tedgioia.substack.com/p/is-old-music-killing-new-musicSupport the show at https://www.buymeacoffee.com/TomwebsterThanks for listening!See omnystudio.com/listener for privacy information.

The "podcasting isn't creating new hits" article: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years2021 Top Movies: https://www.pastemagazine.com/movies/box-office/highest-grossing-movies-of-2021/#2-shang-chi-and-the-legend-of-the-ten-rings2020-21 Top TV Shows: https://variety.com/2021/tv/news/most-popular-tv-shows-highest-rated-2020-2021-season-1234980743/Larry Rosin's article: https://radioink.com/2022/01/11/music-radio-a-kingdom-of-gold/?vgo_ee=6dAkE8pCl7%2FUnVnkEHwyU9dBEzid0g%2F0Hme0NU6Dyjw%3D&fbclid=IwAR27qCcEzU0V8BrM6HwYtsKQ0zVAhsmO06EPe_nbSK6HI-52CPjLYXUMjS0"Killing New Music" from Ted Gioia: https://tedgioia.substack.com/p/is-old-music-killing-new-musicSupport the show at https://www.buymeacoffee.com/TomwebsterThanks for listening!

The last pandemic year has proved podcasting's resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the latest Infinite Dial Survey for Australia. Larry Rosin, President of Edison Research, talks to Nick Schildberger and Nicole Goodman about what the audio consumption numbers mean and if trends can be established in such uncertain times? Reference: The Infinite Dial, Australia 2021 https://www.edisonresearch.com/the-infinite-dial-2021-australia/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Tom Webster, SVP of Edison Research, describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel trap mind for the insights Edison regularly uncovers about all things audio, and he shared quite a few in our ad hoc but fascinating conversation for  Insider Interviews. The custom market research company helmed by Larry Rosin may be best known as the sole providers of exit polling data during U.S. elections, but Tom is best known for his big research reveals on webinars (now Zoom presentations) or at conferences. Research junkies lean in to hear which platform has the biggest “share of ear” and how differently are consumers engaging with Alexa. Basically, he’s the go-to guy for sharing and interpreting our evolving involvement with radio, podcasting, voice...even IoT and our social media habits. As Tom describes it, “I make sure that the data that we collect on behalf of our clients is understood contextualized, put into action and valued, and that people come back for more.” Here’s what’s “more” about Tom and a topline of our discussion: Little known fact? Tom likes words as well as numbers. This former English Lit professor is also the principal author of some widely cited studies and the co-author of The Infinite Dial, America's longest-running research series on digital media consumption, and The Mobile Commerce Revolution. In Episode 16, Tom shares some insider scoop from Edison's audio research – and his considered POV on the current state of radio broadcasting and the growth of podcasting (including some tips that can help you grow your own podcast). [00:01 – 03:25] Opening Segment More about Tom Webster, his role in Edison Research and a moving from academia to a marketing career [03:26 – 17:20] The Insider Scoop on Audio Research About Edison Research's broader offerings – like that exit poll and vote count data – and Tom’s area of focus: Audio More insider scoop from Tom WebsterVoice vs. Audio The growth of "smart speakers." Where are we – if anywhere -- with an FM chip for mobile phones? The general state of radio The uptake on podcasting (Joe Rogan notwithstanding) Tom talks about some Edison partnerships (and E.B. held back “insider” jokes about her old boss, John Rosso of Triton Digital!) [17:21 – 25:40] Diverse Voices The diversity in podcast listeners and podcast content Growing your podcast in today’s competitive market: Having a distinct voice Showing your unique, distinct point of view How Tom is sharing HIS unique POV, via his own newsletter I Hear Things [25:41 – 31:27] Closing Segment Tom's go-to resource gathering platforms Feedly Twitter The Tom and Tamsen team: "freenoting"with his wife, Tamsen Webster Final thoughts     E.B. and Tom on the first (last?) VOICE panel at CES 1/20 Resources Mentioned: Find Your Red Thread with Tamsen Webster The Top 30 U.S. Podcasts Q2 2020 article by Edison Research Podcast Consumer Tracker The Joe Rogan Experience National Public Radio iHeartRadio TuneIn The Infinite Dial Triton Digital The Smart Audio Report The Spoken Word Audio Report Latino Podcast Listener Report Lake Wobegon Effect You can connect with Tom on LinkedIn and Twitter. Subscribe to his I Hear Things newsletter. Listen to The Freenoter with Tom Webster and Tamsen Webster. Follow Edison Research on Twitter, LinkedIn, Facebook, and Instagram. You can also visit their website https://www.edisonresearch.com/ Please share the podcast if you liked this episode, and Follow Insider Interviews on Twitter, Instagram, and Facebook. And reach out to be considered for an episode -- or suggest questions or a guest --...

What’s happening in Australian podcasting and how does it compare to podcasting in the US? In this episode, Larry Rosin, President of New Jersey-based, Edison Research joins Nick Schildberger and Nicole Goodman to dig into the numbers behind The Infinite Dial Australia, 2020. For four years Edison Research has been putting out The Infinite Dial Australia, survey results on Australia’s digital media consumer behaviour. It’s a handy companion to The Infinite Dial US, which Edison has been running for over 20 years. The trio discovers what makes Australian podcasting unique, how Australian data compares to the US and discuss what impact COVID-19 has had on podcast listening and production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

On this week’s episode of Poll Hub, Larry Rosin, President of Edison Research, joins the team. Rosin shares Edison Research’s analysis of the 2020 Democratic primary exit polls. What are the challenges facing presumptive Democratic nominee Joe Biden? Where does he stand among those all-important independent voters, and which five battleground states are critical come the fall? We discuss all that and more. For Rosin’s full webinar on the topic, Portents for November: A Review of the Edison Research Democratic Primary Exit Polls, click here: https://www.edisonresearch.com/lunchtime-webinar-series-portents-for-november/ Plus, the polls are still being lambasted for 2016. Can we finally put this issue to rest? We try on this week’s episode of our podcast, Poll Hub. And, don’t forget to check out our series of free, short online courses. It’s called The Marist Poll Academy. About Poll Hub Poll Hub goes behind the science to explain how polling works, what polls really show, and what the numbers really mean. Poll Hub is produced by the Marist College Institute for Public Opinion, home of America’s leading independent college public opinion poll, The Marist Poll. Lee Miringoff (Director of The Marist College Institute for Public Opinion), Barbara Carvalho (Director of the Marist Poll), and Jay DeDapper (Director of Innovation at the Marist Poll) dig deep to give you a look at the inner workings of polls and what they tell us about our world, our country, and ourselves.

How do we know that podcasts have exploded in popularity in recent years? Because of organizations like Edison Research that have been tracking trends since 1998. President of Edison Research, Larry Rosin, informs us of the reasons for the podcast’s massive growth on the latest episode of #WhyPodcastsWork. He discusses: i. The history of The Infinite Dial ii. Specific trends in the podcasting space iii. Contributing factors to the podcast’s popularity iv. How podcasters can leverage the potential of smart speakers Resources mentioned in this episode: The Infinite Dial Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Today you'll hear Keri Roberts interview the President of Edison Research Larry Rosin talk about what his company does, how it got started, what the research shows in the recent Smart Audio Report about smart speaker usage, how people are using smart speakers, how they find out about new skills, plus thoughts on security, monetization and why companies should invest in a voice strategy plan.

If you’re creating audio online, as a podcast or on the radio, this episode is the most important 45 minutes you can spend this week. Larry Rosin, legendary US researcher and the man behind the Infinite Dial study talks in detail about the future of audio. This is required homework. Craig will not be accepting a note from your mother if you miss this. Game Changers: Radio is produced by Bad Producer Productions. Production support from Kate Meade and Clint Brice.  Find us online here. Game Changers: Radio is sponsored by Music Master - work smarter and faster with Music Master.  Support the show.

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of March 11, 2019   -Time for another chapter in the continuing story of “how do you get some kind of control over lunatics on Twitter who leave nasty replies to your tweets”? If you’re waiting for a good answer, you won’t find it here and you won’t find it at Twitter. Bless their hearts, they’ve tried. They want to fix the problem. But every fix creates a new problem. CEO Jack Dorsey himself said a year ago, the platform’s just not that great at keeping conversations productive or meaningful. You probably have people in real life who can’t keep their conversations productive or meaningful. You’re thinking of a name right now aren’t you?! Here’s what you find, too often, on Twitter, good ol’ abuse, harassment, lies, definitely echo chambers. I think this, you’re welcome to agree with me all you want. The initial thought was well, we can ban the worst offenders and kick them off Twitter. That wasn’t working so hot. So Twitter’s thoughts turned toward promoting “conversational health.” My insurance plan does not cover conversational health. After promoting conversational health a year, not much has changed. The fake accounts didn’t care. So here comes another new thing, a feature that lets you hide replies to your tweets so no one will see replies you don’t like. You already see the problem with that don’t you? That doubles down on the echo chamber. If users can’t win a debate, they can just hide the opposing viewpoints. Twitter product manager Michelle Haq is among those who hope the community will police itself against that. You can’t see the hidden reply, but you’ll see a reply was hidden. So if I do an enormous amount of hiding, you’ll know I can only handle my own opinion and my feed will be boring. Anyway, Twitter’s confirmed the hide the reply feature will be tested here in the next few months. https://www.wired.com/story/twitter-let-users-hide-replies-fight-toxic-comments/   -I’ve started a Mike’s Boiled Pineapple business, and I want to sell them using that coolio ecommerce thing on Pinterest. Now when I start this, I notice, stop the fruit, other, bigger brands can do things on Pinterest that I can’t, and that’s not fair. So it should come as good news that Pinterest is expanding these capabilities to rank and file merchants. We now have access to Catalogs, which will let me upload and convert my whole boiled pineapple catalog into shoppable Pins. Tim Weingarten, their head of shopping product, says a Related Products feature will start showing up under product Pins so I can show off boiled pineapple products I think shoppers might be interested in based on what they’ve looked at. You’ll also have expanded Personalized shopping recommendations that shows you products that resemble your saved pins based on available inventory from merchants who have shoppable Pins. If you’ve saved pins on spikey fruit and on boiling water tips, you’ll probably see one of my products. I also get access to Pinterest Shopping Ads that used to only be available to certain brands. You can have that if you’re in the US, Canada, the UK, Australia, New Zealand, and Ireland. Hey, speaking of Pinterest, and we were weren’t we, rumor has it they’re getting ready for an IPO and they might seek a $12B valuation. Pretty pictures can make you rich. https://venturebeat.com/2019/03/04/pinterest-expands-personalized-shopping-recommendations/   -Poor B2B decision makers. You know they get content just like everybody else, but for some reason, the image of a B2B decision maker is someone in a cold, impersonal office with a computer chip in their brain, a kitchen sweeping device firmly lodged in their nether regions and dressed in attire that’s perfect for stock photography sessions. That’s why they keep getting content that’s completely unimaginative and skull crushingly boring. You can almost see the thinking on the brand marketer side…ooo we’ll send them this website that’s so dense with info it could choke a horse, and we’ll give them this gated whitepaper that’s got enough graphs in it to permanently cross their eyes. Then they’ll think we’re super intellectual and buy us because we’re so over their heads. This isn’t just me thinking that’s a silly way to go, the B2B decision makers think that too. Propeller Insights, which never spins their results, see what I did there, says 82% of them wish they were getting the same creative care and thought that goes into B2C content. I mean, how would you like to read or watch the stuff you’re sending out if you weren’t you? 48% find B2B content boring. 49% think websites aren’t nearly as creative or engaging as websites meant for consumers. So, does creative B2B content really matter? No, not if you actually want to sell anything. Only 22% think the B2B content they’re getting motivates them to take another step in the buyer journey. Cause here’s the drill, maybe you have something they do need and would want, but because you’re leading with a thick mass of information presented as dry as you can dry it, they’re not going to dive in and abuse themselves to find your diamond in the rough. They want to make good decisions for their companies but 81% think they could do a much better job of that if B2B content was better and, I never have a problem saying it, entertaining. Audrey Merritt, she’s a partner at WHM, says two things I say a lot. “So much B2B marketing falls flat because it doesn’t make the audience feel something." And, “We understand tech companies get excited about pushing the features of their product. But most buying decisions are emotional.” But hey, if you’re selling only to Vulcans, stick with cold, impersonal and logical. https://www.mediapost.com/publications/article/332226/b2b-advertising-is-boring-prospects-study-finds.html   -Do you listen to podcasts? Yes you do, you’re listening to this one. But don’t worry, you’re hardly weird or the only one doing it. In fact, Edison and Triton Digital’s annual Infinite Dial study, which it seems like that happens every year, says 70% of Americans 12 and up now know what a podcast is. Which makes you wonder how many people age 12 and up know what a cassette tape is. By the way if you don’t know, it’s like brown string in a plastic box and the machines you put it in pulls out and chews up that string. It’s fun. Okay so 70% know about podcasts, that’s up 6 points from a year ago and the biggest year-to-year increase in 3 years. Larry Rosin, the president of Edison, also released new data from their Share of Ear study late last year. And that showed the time people spend with podcasts has more than doubled in 4 years, in fact the 122% increase was the biggest percentage change of anything Edison’s tracked. So now let’s just look at ad-supported audio. For that, podcasting’s 3.9% share of listening goes up to 6%. Now that might not seem like news worth putting in this podcast at first since streaming audio gets 18% and my old industry of AM/FM radio still gets a whopping 73%. But podcasts get twice the 3% of listening that satellite radio gets. And President Larry says once someone becomes a podcast listener, they get addicted to it, spending 28% of their audio time with it. So with all this going for it, you’d think advertisers are all over podcasting and podcasters like me are making a good living at it. Oh hell no. Most podcasters make nothing and are burning out, that’s what’s happening. Advertisers spend billions on audio advertising every year, but podcasting only gets a sliver of love, despite the listenership trends and targeted topics you’d think would be very attractive. Well Edison’s wondering what’s going on too. They say podcasting is being enormously “undersold” right now and the upside is huge IF ad buyers wake up and read what’s going on in their industry. Still, beyond ad buying, there’s the opportunity for brands to be doing their own podcasts and building their own audiences. And of course, many are doing just that, some much, much better than others. But they’re at least in there swinging. With no podcast, you’re not even at the plate. You’re not in the ball park. You’re watching your competition play from a bar somewhere on the other side of town.    http://www.insideradio.com/podcast-familiarity-hits-thanks-to-significant-spike-during-past-year/article_0db16f92-3fe7-11e9-9103-8702d76c8e8c.html   That’s the Content Marketing Quickie for this week. If you thought it was worth the time you gave it and it made you think about stuff after you listened, it’d be great if you subscribed. I promise, you will not make me rich. We’ll see what happens next week.

If you don't tell your story, someone is going to tell it for you; which is why we have Radio Connects. They speak to advertisers and agencies on behalf of 540 stations in Canada. Today we provide a little background on what they do for Canadian radio. Radio Connects has commissioned a Share of Ear Study for Canada – aptly called "The Canadian Audio Landscape Study". The results show that radio is slightly stronger in Canada than in the United States - for interesting reasons. And it also tells a story about our relationship with streaming and podcast. This Episode is brought to you by Promosuite and the new cloud based paperless studio stystem - Promosuite Next. http://www.promosuite.com/soundoff Speaking of surveys - take ours here. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard

“The polling industry is one of the most collegial. Like everything to do with 2016, there were conspiracy theories galore, and I can tell you because I know all these people, they were just trying their best to get things right. The idea that they were spinning the results to try to hurt or help a candidate is just ludicrous.” Polling expert Larry Rosin sits down with Wes and Skip to discuss the nature of the polling industry and its role in the 2016 election. Biography: Larry Rosin is the president of Edison Research, which he co-founded in 1994. Edison is best known as the company that performs exit polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). Rosin has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Rosin is a graduate of Princeton University, where he majored in Public and International Affairs, and received an MBA from the Wharton School of Business at the University of Pennsylvania. Quote Preview: “If you think of voting behavior, it’s not that different than picking the toothpaste you prefer off the shelf or picking any kind of consumer product...Maybe the import of what you’re picking is different and at a higher level, but ultimately what makes someone pick choice A over choice B, I’d say that’s very similar, even if it feels wrong to compare it to choosing between packaged goods.” (4:30) “On election day, we had a very strong sense by noon that it was going to be extremely close and [Trump] had a very good chance to win. No one else outside of the quarantine we set up would have known that early. ... After the data started coming in, we had Clinton winning Minnesota by 2, and we knew that she was in trouble in Michigan and Wisconsin.” (9:50) “The other big factor about this election is that both of these candidates were extremely unpopular. Going back to the consumer goods example, if Coke tasted like swill and Pepsi tasted like poison, you would just not drink that stuff. But we had a huge number of people who did go out to vote despite disliking both candidates and that creates a certain level of volatility that is difficult for pollsters to nail down.” (13:50) “There are these conspiracy theories that [pollsters] are somehow part of the fix. If we were, I wouldn’t be here with you guys today. I would sell out democracy, but my price would be so high that I wouldn’t be here, I’d be living on my private island somewhere.” (18:00)

America has been through a tumultuous election cycle, perhaps the strangest and most divisive time in the country's political history. What does it all mean? Sure, a lot has been written about this, but it's rare to get a behind-the-scenes glimpse from a person who was in the very heart of the process. This week in our new Marketing Companion episode, Tom Webster provides extraordinary insight into what happened on election night and what it means to those of us in marketing. What happened to the polls, and what does it mean for the accuracy of market research? The downside of probability calculators and how they might have impacted the election. The role of "social desirability bias" and how it shows up on social media Was the election won on Twitter? How big data and analytics delivered the election win The importance of the focused message and a movement The impact of fake news If you listen to one podcast, it would probably be This American Life with Ira Glass. But if you listen to TWO podcasts, you should listen to The Marketing Companion. Right? Check it out: Resources mentioned in this episode: Larry Rosin's post The Hidden Group that Won the Election for Trump If you can’t access the episode above, click on this link to listen to Episode 91 Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com, BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

Edison Research, a New Jersey-based market research firm, introduced its “Share of Ear” study in June 2014, where it showed the share of everything in the audio space. For the first time, the amount of time that people spend listening to broadcast radio, streaming music services, and owned music, among other audio sources, could be compared side by side. In January 2015, Edison Research announced an important finding from its latest “Share of Ear” study: American teens now spend more time with streaming music services, such as Pandora and Spotify, than they do with AM/FM radio. Larry Rosin, president and co-founder of Edison Research, said in a blog post that while AM/FM radio listening “leads by a significant margin among all other age groups,” the increasing amount of time that teens are spending with Pandora and Spotify “could be a lens into the future of audio usage.” Here is an Upward Spiral podcast interview with Larry Rosin.

The Social Network Show welcomes Larry Rosin in part 1 and Christina Daves in part 2 of the November 14, 2014 episode. Part 1: Who's Listening? Edison Research on Radio & Podcasting Larry Rosin, co-founder and President of Edison Research, a very well respected research company shares information on a new study measuring the world of American audio usage. This Share of Ear Study can be found on their website and has very interesting statistics on how many people are listening to broadcast radio, internet radio, satellite radio, tv music channels etc. If you have ever wondered about how these companies measure the number of listeners, Larry shares this information with Dr. J and Jim. Larry Rosin is co-founder and President of Edison Research. Edison is best known as the company that exclusively performs exit polls for all US elections, and also performs exit polling in other countries throughout the world. Edison also has an extensive practice in media research, working with broadcasters, Internet companies, and other related fields. Rosin founded Edison in 1994 and has been a primary force in building the company into one of the world's most respected research companies.   Part 2:  PR For Anyone with Christina Daves Christina Daves, Founder of PR for Anyone® , Founder of CastMedic Designs/inventor of a medical boot that fits over a leg cast, and author of PR For Anyone shares how she became an inventor and an expert in public relations. She explains how many small business owners hire PR people but do not get what they expect. Christina, not only learned to be her own PR person, she wrote a book and started a consulting business on this topic. On this show, you can hear Christina share her "Three Pillars of PR Success"; How to use trade publications; How to find time to do public relations; Christina's favorite tip from her book involving using Helping A Reporter Out (HARO); and comments on the usefulness of press releases. Christina Daves, Founder of PR for Anyone® is also a serial entrepreneur, award-winning inventor, speaker, and best-selling author. As a small business owner, she desperately needed exposure for her product line but had zero money for a publicist! She taught herself everything she could about DIY-PR and figured out formulas that really work for getting in the media. She is a DIY-PR expert and has appeared in over 200 media outlets in two years. She has been seen on the Steve Harvey Show and Dr. Oz and has been on tons of affiliates of NBC, CBS, ABC, FOX, and the CW plus national publications, newspapers, blogs, and radio.        

Cars and radio have been constant companions for decades. As traffic increased over the years radio has been the place people have turned to learn where the problems are and how to get around them. As vehicles become connected to the Internet, that might be changing. The DASH Conference brought experts together to see what those changes might mean. Larry Rosin of Edison Research was one of the speakers and he talked to Transportation Radio after the event.

SF MusicTech Summit XV on May 20, 2014 Hotel Kabuki, San Francisco, CA www.sfmusictech.com PRESENTATION: "The Infinite Dial" SPEAKER: Larry Rosin, Edison Research, President www.edisonresearch.com ************************* Recorded by Media One AV www.mediaoneaudio.com