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“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) The Media Roundtable is back! This week we're taking a deep look into audio's role in politics. Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insights, Oxford Road), and Tess Ryan, (Associate Media Director, Oxford Road) to understand how audio shaped the 2024 election, while also taking a look at the future. The team is talking: “the Podcast Election,” unlocking audio budgets, civility, and more. Let's dive deeper.
This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you haven't heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road's CEO & Founder, Dan Granger, will lead both organizations.So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it's such a big deal.The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They're talking value-alignment, industry impact, and how it'll help CAOs. Let's dig in."Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One)Values are Everything
"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven't heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road's CEO & Founder, Dan Granger, will lead both organizations. So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it's such a big deal. The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They're talking value-alignment, industry impact, and how it'll help CAOs. Let's dig in.
This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you haven't heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road's CEO & Founder, Dan Granger, will lead both organizations.So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it's such a big deal.The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They're talking value-alignment, industry impact, and how it'll help CAOs. Let's dig in."Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One)Values are Everything
“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.” Rion Swartz (Legendary CAO) The Media Roundtable is back! This week we're doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. Dan Granger, (CEO & Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy & Product, Oxford Road), Giles Martin (EVP, Strategy & Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, & LegalZoom) to sift through the report's insights, where the industry is, and where it needs to go. The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more. Whether you're a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for. Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant
“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.” Brian Reed, (Host of Question Everything, S-Town - This American Life) The Media Roundtable is back! This week we're bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media. Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, This American Life) about Brian's new hit podcast Question Everything, 7 years in the making. Back in 2017, Australian journalist, Gay Alcorn criticized S-Town as being "morally indefensible". After brushing off that criticism, Brian Reed did something extremely clever: he sat down for an in-depth chat with Alcorn in the Question Everything podcast pilot. Together, Dan and Brian discuss: the origins of S-Town and Question Everything, ethics and bias in storytelling, journalistic principles for advertisers, and more. Let's dive in.
Breaking the Silence with host Dr. Gregory Williams This week's special guest will be Dan Granger. Dan is the author of "why is Sam so SAD?" He has coped with Seasonal Affective Disorder (SAD) every winter since he was a child. As a former teacher & a certified reading specialist, he combines his professional experiences and a personal background to deliver an informative & inspiring children's book: "Why is Sam so SAD?" Don't miss us tonight on this informative and important program!
Breaking the Silence with host Dr. Gregory Williams This week's special guest will be Dan Granger. Dan is the author of "why is Sam so SAD?" He has coped with Seasonal Affective Disorder (SAD) every winter since he was a child. As a former teacher & a certified reading specialist, he combines his professional experiences and a personal background to deliver an informative & inspiring children's book: "Why is Sam so SAD?" Don't miss us tonight on this informative and important program!
Matt Crawford speaks with educator and author Dan Granger about his children's book, Why Is Sam So SAD. As a sufferer of Seasonal Affective Disorder Granger was called to write this book. Many children and adults suffer in silence and don't talk about what they go through when Fall arrives. Granger details what it feels like from the perspective of a child to deal with SAD and how we can talk about it and understand those who deal with it.
“It's easy to be enraged. It's essential to be engaged.” - Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) The Media Roundtable is back! This week we're going back to our roots and one of our passions: Civil Discourse in Audio. Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David Plouffe (former Campaign Manager and Senior Advisor to former President Obama). They're talking: The Power of Listening to Other Opinions, The Divided and the Deciders, Civility, and more. Let's dive in.
"It was just great to see that community taking place right in front of our eyes." James Ingrassia, (EVP of Client Services, Oxford Road) The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week. Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs/attendees: Mae Haynes, (Brand Media Manager, The Home Depot/GCC/Blinds.com) Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Dominic Palombo, (Senior Partnerships Manager, Caldera + Lab) James Ingrassia, (EVP of Client Services, Oxford Road) The team's talking: summer camp vibes, creative testing, the maturing audio industry, ideal ad load, and more. Let's dig in.
Guest, Dan Granger, Teacher of 15 Years Who Suffers From SAD, Shares Insight, Hope & Help In A Children's Book
Dan Granger - Why is Sam so Sad? Seasonal Affective Disorder and Depression from a Child's Perspective. This is episode 691 of Teaching Learning Leading K12, an audio podcast. Dan Granger has coped with Seasonal Affective Disorder (SAD) every winter since he was a child growing up in Wisconsin. As a former teacher of 15 years, he combines his professional experiences and personal background to deliver an informative and inspiring children's book: Why Is Sam So Sad? Seasonal Affective Disorder and Depression from a Child's Perspective (Christian Faith Publishing). The son of an accountant and salesman, he received his bachelor's degree from University of Wisconsin Oshkosh Special Education LD/ED and earned a master's degree from University of Northern Arizona for Early Childhood Education. His adventurous side has been served by scuba-diving in Jamaica, mountain-biked down the hills of Park City Utah, jumping out of a plane twice, hiking from the bottom of the Grand Canyon to the top of Mount Humphries and then hiking to the top the top of Mount Timpanogos in Utah. He also jumped into the freezing cold waters during the polar plunge. Our focus today will be talking about Seasonal Affective Disorder and Dan's book - Why is Sam so Sad? Seasonal Affective Disorder and Depression from a Child's Perspective. So much to learn. Remember to share with your friends, colleagues, peers, family, and everyone else. Before you go... You could help support this podcast by Buying Me A Coffee. Not really buying me something to drink but clicking on the link on my home page at https://stevenmiletto.com for Buy Me a Coffee or by going to this link Buy Me a Coffee. This would allow you to donate to help the show address the costs associated with producing the podcast from upgrading gear to the fees associated with producing the show. That would be cool. Thanks for thinking about it. Hey, I've got another favor...could you share the podcast with one of your friends, colleagues, and family members? Hmmm? What do you think? Thank you! You are AWESOME! Thanks so much! Connect & Learn More: https://www.dan-granger.com/ https://www.facebook.com/profile.php?id=6155349998604 https://www.youtube.com/@dangrangerauthor http://linkedin.com/in/daniel-granger-593650123 https://www.amazon.com/Why-Sam-SAD-Depression-Perspective-ebook/dp/B0CM9QP3CB https://www.thechildrensbookreview.com/why-is-sam-so-sad-seasonal-affective-disorder-and-depression-from-a-childs-perspective-dedicated-review/ Length - 34:10
Why Is Sam So Sad? Seasonal Affective disorder and Depression from a Child's Perspective (Christian Faith Publishing), is about a boy named Sam, who suffers from SAD. Sam tells the reader all about what he experiences and feels. He goes on to explain what causes sadness within and how the weather plays into how he behaves during this time of year. He tells the readers how he treats his friends and family and even his dog during this SAD time of the year. Sam expounds what the letters S.A.D stand for in Seasonal Affective Disorder. He discusses the remedies he uses to combat SAD. Some include taking vitamins, staring at a special light, and the burdensome task of remembering something good that happened during these SAD days. Sam ends the book reminding the reader to practice gratitude. Because Sam feels you can't be angry and grateful at the same time. “I wrote this book as a springboard for parents and teachers to understand depression from a child's point of view,” says author Dan Granger. “My hope is that my book inspires parents and teachers to talk to children about depression. In my opinion, I don't feel depression is talked about early enough. What if by talking to the children we could curtail some effects of teen years caused by feeling hopeless, alone, and never understood? My hope is that by talking to the kids early about depression when the teen years come and depression is more common, the teen will be ready for it.” Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.
Author Dan Granger shares his inspiration for and history of his book, "Why is Sam so SAD?"
On tonight's CounterCultureWISE podcast: We go over the debacle that was Biden's post-debate interview, report on some fascinating history, enjoy some good news, visit the War Room for a Tale of Modern Terror, and wrap it all up with an interview with children's book author, Dan Granger.
“We're not even talking about the content anymore. It's either brand-safe or it's not brand-safe. But what is that actually doing? - Adam Curry, MTV Video Jockey & Host of No Agenda We like to say our CEO & Founder, Dan Granger, got in on the ground floor of podcasting. However, if there's anyone his senior in the industry, it's Adam Curry (MTV Video Jockey and host of No Agenda). Known as the Podfather, he was into podcasting in the early 2000s, back when apps were called applications and (to quote Bowling for Soup) music was still on MTV. Needless to say, Adam Curry and Dan Granger's conversation on this week's Special Edition Media Roundtable podcast was as insightful as it gets. They covered a wide range of topics, from the peculiarity of last week's presidential debate to the evolving definition of “podcast,” and literally everything in between. Take it from us: you won't want to miss this one. Let's dig in.
Join us as we talk with Dan Granger about his book: "Why is Sam so Sad? Seasonal Affective Disorder and Depression from a Child's Perspective.
“When we think of AI, it is a forward and a backward-looking question. ‘What's going to happen?' We don't know. ‘Have we ever not known before?' Well, every day of our history, we've not known. So there's the lesson.” - Lindsay Graham (CEO & Founder, Airship) The Media Roundtable is back! This week we're looking into the present through the lens of history. Dan Granger, (CEO & Founder, Oxford Road) hosts Lindsay Graham (not Lindsey Graham). This Lindsay is a Webby Award-winning and Ambie-nominated history podcasting superstar, a repeat Media Roundtable guest, and CEO & Founder of Airship, a podcast publishing company (American Criminal, American Scandal, American History Tellers, & more.) Together, they discuss our messy past, uncertain futures, and everything in between. Let's dig in.
Why Is Sam So Sad? Seasonal Affective disorder and Depression from a Child's Perspective (Christian Faith Publishing), is about a boy named Sam, who suffers from SAD. Sam tells the reader all about what he experiences and feels. He goes on to explain what causes sadness within and how the weather plays into how he behaves during this time of year. He tells the readers how he treats his friends and family and even his dog during this SAD time of the year. Sam expounds what the letters S.A.D stand for in Seasonal Affective Disorder. He discusses the remedies he uses to combat SAD. Some include taking vitamins, staring at a special light, and the burdensome task of remembering something good that happened during these SAD days. Sam ends the book reminding the reader to practice gratitude. Because Sam feels you can't be angry and grateful at the same time. “I wrote this book as a springboard for parents and teachers to understand depression from a child's point of view,” says author Dan Granger. “My hope is that my book inspires parents and teachers to talk to children about depression. In my opinion, I don't feel depression is talked about early enough. What if by talking to the children we could curtail some effects of teen years caused by feeling hopeless, alone, and never understood? My hope is that by talking to the kids early about depression when the teen years come and depression is more common, the teen will be ready for it.” Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.
The Media Roundtable is back, and we're tackling all the nuances of one of the thorniest, most misunderstood, and most rewarding parts of audio advertising: B2B. This deep dive was inspired by the excellent recent report by Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision-makers through audio. “You can't just say, ‘hey, let's give audio a shot–we're just going to throw a bunch of money at it and see what happens.' You really need to hone in on what you expect will happen and what your benchmarks for success are going to be.” - Rion Swartz (VP, Brand Marketing, Constant Contact) Hosting again is Oxford Road founder and CEO Dan Granger, with Pierre Bouvard himself, and an all-star crew of deep thinkers with extensive B2B chops: James Ingrassia (EVP, Client Services, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road), and Rion Swartz (VP, Brand Marketing, Constant Contact). Together they're talking all things B2B audio including balancing the long-term and short-term, why everyone should look beyond Business, why good things take time, and a whole lot more. Let's dig in.
“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is getting better too.” Jason Calacanis, Entrepreneur and Podcaster In this episode of the Media Roundtable, we're bringing you a very special fireside chat direct from our recent Chief Audio Officer event in SF. Oxford Road founder and CEO Dan Granger sat down with the one and only Jason Calacanis at the CAO Measurement Forum. Jason's been shaping the internet for decades as an entrepreneur, angel investor, author, and podcaster hosting multiple shows, including This Week in Startups and the world-famous All-In Podcast. Together they talked about the age of efficiency, why Brand wins, getting the absolute most from your ads through big swings, and a whole lot more. Let's dig in.
“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.” Pete Birsinger, CEO & Founder of Podscribe It's a brand new episode of the Media Roundtable, and we're going DEEP on data with Podscribe's Q4 2024 Benchmark report. There's a treasure trove of insights so we're sifting, questioning, and transforming them into real action for Chief Audio Officers like you. Back on the host microphone is Oxford Road founder and CEO Dan Granger, along with fellow Oxford Road luminary Neal Lucey. And we've brought back the absolutely best person to break down this report–Pete Birsinger, CEO & Founder of Podscribe. Together we're talking ad lengths, iOS shakeups, and for all your audio choices, if the juice is worth the squeeze. Let's dig in.
“I trusted what [the press] were telling me for the most part… and then social media comes along and says ‘Not so fast democracy!' and it really just pulls everybody into their corners to never emerge.” Evan Shapiro, Media Cartographer, CEO of ESHAP In this episode of the Media Roundtable, we're blowing things up and getting back to our roots–talking with a giant who's making a ruckus about topics we care deeply about–the fragmentation and polarization of media and its impacts on democracy. Back on the host microphone is Oxford Road founder and CEO Dan Granger, along with fellow Oxford Road luminary Neal Lucey. In the hot seat is Evan Shapiro. Evan is a media cartographer and the CEO of ESHAP with one of the more fascinating backgrounds you're ever going to find. He's an adjunct professor, the Former EVP of NBCUniversal Media, the Former President of IFC (thanks for Portlandia, Evan!), and his substack, Media War & Peace, is a must-read for Neal and over 9,000 other subscribers. Together we're talking the decades-long decay of trust in the news post-Watergate, our social media echo chambers, and of course, we “follow the money”. Let's dig in.
“You get to a size where there's a lot more downside in taking on a risk of switching partners than upside.” - Dan Granger, Oxford Road founder and CEO Attention Chief Audio Officers! We're back with a very special episode of the Media Roundtable. Dan Granger (Oxford Road founder and CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner and Founder at Sounds Profitable) and Oxford Road's newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road). We're talking about what Joe Rogan's new $250M Spotify deal means for podcasting, and an even bigger deal–Nathan joining Oxford Road. Let's dig in.
We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.” Dan Granger, Oxford Road founder and CEO Chief Audio Officers, the Media Roundtable's back with a roundup of all the industry news you need to know–up this week, preserving and celebrating audio's quirks. On the host microphone again is Oxford Road founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews, Podcast Business Journal), and special guest Scott MacDonell, (former Oxford Road managing director and 5x Oxford Road client). We're talking stretching audio budgets through digital, getting IAB de-certifed, the foretold rise of programmatic, and more. Let's dig in.
“[Audio] is the last kitchen table conversation that exists in this country.” - Dan Granger, Founder and CEO of Oxford Road Chief Audio Officers, as we plan for 2024, it's the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said, “Those that fail to learn from history are doomed to repeat it.” So how did Oxford Road do on our 2023 predictions? TL;DR, scary good. Like a 90% hit rate. And not to toot our own crystal ball, but for all the CAOs who care about where audio is heading, you'll want to hear what we think is coming down the RSS feed in 2024. Hosting the Media Roundtable once more is Oxford Road founder and CEO, Dan Granger, joined by fellow Podcastradamuses James Ingrassia, Spencer Semonson, and Stew Redwine. So let's re-calibrate our crystal balls and make a full tarot deck's worth of bold predictions that'll no doubt shape your year and budgets.
Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media Roundtable is back to prepare you for what looks to be a very eventful year in audio. Back as host is Oxford Road founder and CEO, Dan Granger. And by popular demand, we've brought back the Wizard of NYU, Steve Goldstein (founder and CEO at Amplifi Media). We're talking about the big money questions of audio: from CPMs to content investments, and why our theme music is so terrible on this podcast. How low will radio sink, and how high will podcast climb? And in an election year that promises to be anything but boring, how wide of a berth will advertisers give to all things political? Let's put our ears to the crystal ball and see what it tells us.
“To… refer to videos of podcasts as podcasts–every time that happens, a little piece of me dies.” - Skye Pillsbury, Author of The Squeeze It's almost 2024! So with one ear to the past and one to the future, we've assembled an unparalleled group of audio journalists and industry experts. And what's more, we've gotten them to take strong positions on the trends of 2024 that we 100% will hold them to (mostly). Back on the host microphone is Oxford Road founder and CEO Dan Granger with the World's Favorite Radio Futurologist James Cridland, Ariel Shapiro (Lead Reporter, Hot Pod), and Skye Pillsbury, (Author of The Squeeze). We have some of the most informed and spiciest takes we've ever seen on the show. On the docket, we have: Video podcast–terrible term or convenient catch-all? Rogan and Spotify–should he stay or should he go? And if the audio industry will be getting productive pain in 2024, or just the regular kind. Let's dig in.
"Audio is its own unique language. It has shades of digital, shades of influencer, shades of traditional media–it is all of them and it is none of them." - Dan Granger, Oxford Road Founder & CEO So much happened for audio in 2023 that the Media Roundtable needed to take an inside look at the stories and trends that shaped the soundwaves. Back on the host microphone is Oxford Road founder and CEO, Dan Granger with fellow agents of influence James Ingrassia, Spencer Semonson, and Stew Redwine. We're taking stock of this landmark year in audio with a special look at the so-called Podcrash, the industry impact of big brands and big brand bucks, YouTube's surprise rise as the top place for podcast discovery, and a whole lot more. Let's dig in.
With 2023 almost over, it's time for the Media Roundtable to look back at the big shifts we've seen in the industry. Hosting is Oxford Road founder and CEO, Dan Granger with special guest, Steven Goldstein, an internationally recognized executive and leader in the audio space. Steven is the Founder and CEO of Amplifi Media, an audio innovation firm that's been shaping soundwaves since the early days of podcasts. Steven's also behind the top branded podcast in the US, and is an NYU professor teaching ”The Business of Podcasting,” the first at a major university. As we look back on a wild year, we're going beyond the RSS feed, investigating the end of “dumb money,” and what, if anything advertisers should do with AM/FM radio. Let's dig in.
Happy Thanksgiving to all our Chief Audio Officers–we've got a lot to be thankful for, including an all-new episode of Media Roundtable: Industry Edition! Hosting this auditory feast is Oxford Road Founder and CEO, Dan Granger, with fellow Oxford Road celebrants, Jennifer Laine, Spencer Semonson, and Stew Redwine. We're talking brands and politics, Spotify's surprising podcast trend report, and the quarter-trillion marketing engine. Pass the stuffing and let's dig in.
We're back with an all-new episode of Media Roundtable: Industry Edition! Back on the host microphone is Oxford Road Founder and CEO, Dan Granger. Joining him are fellow Oxford Road luminaries, Neal Lucey, Julia Palermo, and Kyle Jelinek. We're talking big brand bucks, Bill Gates' AI podcast picker, podcasting from behind bars, and streaming audio–the quiet juggernaut. Let's dig in.
The old is evaporating very slowly, and the new is trying to find its footing, but nothing is quite where it's going to land for a long period of time.” Dan Granger, Oxford Road Founder and CEO Calling all Chief Audio Officers–it's time for another all-new episode of the Media Roundtable: Special Edition! Leading us once again is Oxford Road Founder and CEO, Dan Granger. Joining him are fellow Oxford Road Experts Miranda Romano, James Ingrassia, Jennifer Laine, and Giles Martin. Last week in New York, Oxford Road hosted the Chief Audio Officer Measurement Forum, but there were so many good takeaways that we knew we needed to share out the learnings with the wider CAO community. We're talking verification, brand safety and suitability, and a personal favorite of ours–attribution. Let's get in the weeds as we distill insights from 20 or so CAOs just like you.
“Don't make podcast ‘radio.'” Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we present a rebroadcast of Oxford Road CEO Dan Granger's address from Podcast Movement 2023, "A Decade of Defiance," with participation from Oxford Founding Team members, Gary Brown and Miranda Romano. For the full effect, we highly recommend checking out the video version on YouTube–there are some great visuals along the way you won't want to miss. This may be the most important message we've put out to the market to date. The talk offers insights gathered from hard-won experience and Oxford Road's first-ever Chief Audio Officer Summit. We're tracing Podcasting's disruptive origins while taking today's new challenges (from Brand Safety to AI) as an opportunity to disrupt ourselves again. Because if we don't, we risk turning Podcasts into “Radio 2.0.” Let's dig in.
In this episode of the Media Roundtable, we're joined by a very special guest, Larry Rosin (President, Edison Research). If you've been following us, you know that Edison Research has been on the cutting edge of audio insights, and we're nothing if not data-driven. What's the data telling us this week? That audio, especially digital audio, doesn't get the respect it deserves. Our hot take? Listeners and advertisers should be glad that it doesn't. Oxford Road founder and CEO Dan Granger and fellow Oxford Road luminaries Neal Lucey, James Ingrassia, and Miranda Romano. Let's dig in.
This week on the Media Roundtable: Special Edition, we're recapping Podcast Movement, talking podcast's newest channel (radio?!), and bringing you a fireside chat with Oxford Road's Founder and CEO Dan Granger, and the ever-insightful Allan Jones, visionary CEO & founder of Bambee. Back on the host microphone is our very own Jennifer Laine, along with fellow Oxford Road luminaries Ashlei Kramer, Julia Palermo, Miranda Romano, and Steven Abraham. And of course, the world's favorite radio futurologist: James Cridland (Podnews, Podcast Business Journal). Let's dive in
“There isn't a type of audio that doesn't work for us, it all works for us. Fair enough, some types of audio took us longer to figure out to unlock. But, in order for us to be at the scale we're at we had to get that to work because the reality is our customers were there. They were responsive, so we needed to be there.” - Kezia Koo, Senior Director of Growth Marketing at Indeed This week on the Media Roundtable: Special Edition, we're diving into the news and highlighting an all-star panel from our recent inaugural Chief Audio Officer Summit. Hosting is Oxford Road's Founder and CEO Dan Granger, joined by fellow Oxford Road experts, Neal Lucey, Spencer Semonson, and Stew Redwine (fresh from his appearance on Podscribe's Make Better podcast). And joining us again, now from his mobile sound studio is the ever-insightful James Cridland, Editor of Podnews and Podcast Business Journal.
“[Audio] is not the biggest channel… but the trust gives you the largest return on investment.” Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we're spotlighting our recent inaugural Chief Audio Officer Summit and doing a deep dive into our brand new, game-changing white paper: ”Chief Audio Officer: The Champion Every Brand Needs to Win in Audio.” Hosting is Oxford Road's Jennifer Laine, joined by fellow Oxford Road CAO boosters Dan Granger, Giles Martin, Spencer Semonsen, Stew Redwine, and Steven Abraham. At the CAO summit, marketers from Shopify, Athletic Greens, Skims, Indeed, Netsuite/Oracle, Hello Bello, Instacart, quip, Bambee, and Babbel took the stage to celebrate, dissect and give insight into this powerful, weird medium we all love. We'll be sharing insightful, intimate talks from the summit over the next few weeks, but if you want to get yourself an invite to the next summit, shoot us an email at info@chiefaudiofficer.com.
This week on the Media Roundtable: Special Edition, the agents of influence are celebrating a staggering milestone: Oxford Road's 10-year anniversary. Kicking off the festivities is Oxford Road's very own Dan Granger hosting, with fellow Oxford Road originals, Miranda Romano, Stew Redwine, Kyle Jelinek, and Gary Brown on board to reminisce on lumps, lessons, and leaps of faith. Kudos will be showered. Tears will be shed. Buckle up for nostalgia and “oh-my-god-I-can't-believe-we-did-that” stories with the crew that's seen it all.
Don't optimize yourself to death. Ricardo Martinez This week on the Media Roundtable: Special Edition, the agents of influence are sifting through Spotify news, next-level AI ads, the further demise of exclusivity, and the main event: the battle of the KPIs: ROAS vs. CPA. Grab your popcorn–let's dive in. The new show format continues this week with Oxford Road's Dan Granger and James Cridland (Podnews, Podcast Business Journal) breaking down the biggest news in the media world. On this very special episode, we're splitting hosting between our very own Dan Granger and Jennifer Laine. And on hand for all the news that's fit to speak is James Cridland (Podnews, Podcast Business Journal) joined by Oxford Road sages Kyle Jelinek, Giles Martin, Ricardo Martinez, and Charise Miller.
“Audio, who knew?” James Cridland This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the Podcast Business Journal to tackle exclusivity, availability, a hybrid audio marketplace, and more. Let's jump in. Leading the charge again is Oxford Road's very own Dan Granger on the host microphone, with fellow Oxford Road experts, Stew Redwine, Miranda Romano, and James Ingrassia. And we're welcoming back fan favorite James Cridland (editor of the Podcast Business Journal and Podnews).
A special bonus episode in support of NAMI and Mental Health Awareness month! We got ourselves a murder mystery and an experimental NEW FORMAT! And visit https://nami.org/ to donate!This episode contains Profanity, Violence, Sexual Content.Support the show on Patreon!Get merch and more at our website!Follow us on Twitter @dungeonsanddads!Check out the subreddit!DM is Anthony Burch (@anthony_burch)Kieran Underhill is Will Campos (@willbcampos)Smaug the Fog Giant is Matt Arnold (@mattlarnold)Dan Granger is Beth May (@heybethmay)Detective Doggo is Freddie Wong (@fwong)Brian Fernandes is our Content ProducerAshley Nicollette is our Community ManagerKortney Terry is our Community CoordinatorEster Ellis is our Lead EditorTravis Reaves provides Additional EditingRobin Rapp is our transcriberCover art by Alex Moore (@notanotheralex)Send us stuff and get in contact: https://www.dungeonsanddaddies.com/contactThe story, all names, characters, and incidents portrayed in this production are fictitious. No identification with actual persons (living or deceased), places, buildings, and products is intended or should be inferred. Hosted on Acast. See acast.com/privacy for more information.
"Don't be in a hurry to rise to the top so quickly. Feel free to take a little bit more time, because the slower and steadier your rise, the more stability every one of your decisions, and every one of your new trusted listener relationships will have." -Kraig Kitchin This week on the Media Roundtable, Dan Granger speaks to Kraig Kitchen. At 37, Kraig redefined broadcast syndication as a Co-Founder of and President of Premiere Radio, and today is the Chairman of the National Radio Hall of Fame (and long-time friend and Advisor to Oxford Road). While much of today's audio industry behaves as though our field was created by the launching of Serial, there are lessons learned from the 100 years before it that we can all profit from today. Kraig has been in the room where it happens for two generations and makes his wisdom available to us all to help us navigate the changes ahead.
Special Guests: Chris Quamme Rhoden on Acast's work in the Podcast Standards Project.Nick Hilton talks about host reads.News: Spotify for Podcasters posted its second-highest share of new episodes, growing 13% since January. Spotify for Podcasters is rolling out the company's monetisation programs, Automated Ads and Ambassador Ads, to more countries.Podcast ad spending grew by 32% last year in the UK, according to the IAB.Let's change the standard for host-read advertising, says Nick Hilton in a blog post. He argues we're undervaluing the medium: echoing Dan Granger's thoughts in the Podcast Business Journal last Friday.Ever Wondered Why Big Brands Like Apple And Google Love Real-World Marketing?Find out how the world's biggest brands use the secrets of Out-of-Home advertising.Listen on: Apple Podcasts SpotifySupport the showConnect With Us: Website: weekly.podnews.net Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @samtalkstech Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Podnews Business Journal: sign up for free here NEW: Podnews Live Events: (Tickets on sale now!) Podnews Live (Manchester) - 13/06 Podnews Live (London) - 27/09 Podnews Live (Barcelona) - 25/09 Podnews Live (Mexico City) - Nov
This week we're tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let's dig in with host Jennifer Laine along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham. We also welcome a special guest, 5-time author, marketing thought leader, and host of the podcast Joseph Jaffe is Not Famous, the one and only Joseph Jaffe.
This week on The Media Roundtable: Industry Edition, Senior Account Lead Director, Kyle Jelinek and EVP of Strategy and Insights, Giles Martin re-join host Dan Granger for another round of discussing all things attribution and why you should run when someone says they've solved audio attribution
You're a young marketer who needs a win–how do you test audio, show it works, and not get fired? Fear not, because on this episode of The Media Roundtable: Industry Edition, we're joined by a true marketing superhero: Allan Jones, CEO of Bambee. Allan shares his incredible origin story with us, including how he built the audio program from scratch for ZipRecruiter, turning them into an institution in the audio space and fueling their growth from a seed-level startup to a publicly traded billion-dollar concern. Hosted by our very own Dan Granger, CEO of Oxford Road, and joined by attribution experts Giles Martin and Kyle Jelinek, we delve into the messy and intractable issue of attribution. We explore the challenge of doling out credit fairly and how even a small improvement in attribution can unlock massive scale for your business.
This week on the Media Roundtable: Industry Edition, the agents of influence are tackling how podcasts are responding to market pressures. Let's dig in. Leading the charge again is Oxford Road's very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, Neal Lucey, and Bloomberg's expert audio reporter Ashley Carman.
This week on the Media Roundtable, we complete our very special two-parter with a look ahead at the podcast trends that'll shape your 2023. Leading the charge again is Oxford Road's very own Jennifer Laine on the host microphone, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist). The panel puts their collective heads together to prognosticate on what will transpire in what already promises to be a dynamic year for marketers and the world.
It's that time of year to take account of the past and start to think about the future. This week on the Media Roundtable, we're doing just that in a special, two-part episode. Hosting is Oxford Road's very own Jennifer Laine, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist).
This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling free speech and brand safety. Returning to host is Oxford Road's founder and CEO Dan Granger, along with fellow Oxford Road experts Kristen Duenas, Neal Lucey, and Steven Abraham.
1:08 - Weird as a Kid2:14 - Early inspirations5:07 - Key lessons learned6:31 - Take on Podcast Movement10:30 - Build and Grow13:05 - Faith and trust14:30 - How were ads effective?16:42 - Current state of Podcast21:08 - Ripple Effect22:40 - Nutrition Label28:05 - The Control Group31:40 - Unexpected Change to come34:34 - Magic Sauce36:20 - Dan's Favorite Podcast37:57 - Single greatest piece of advice39:43 - First Fortune Cookie
This week's Media Roundtable: Industry Edition tackles the news marketers like you need to hear, including Industry layoffs, Spotify's podcast dominance, and why marketers need to take a deeper dive into your influencers before agreeing to anything. This week, Kyle Jelinek hosts the episode alongside returning Oxford Road team members Dan Granger, Spencer Semonson, and Kristen Duenas. Listen as these “Agents of Influence” put their years of industry experience to work, helping you make sense of the latest podcast news while occasionally taking a short detour into the inane with fake ad reads and just enough nonsense to keep it interesting.
Media Roundtable Industry Edition returns this week, with the entire panel just back from their trip to Podcast Movement 22. Host Jennifer Laine leads this week's discussion with Roundtable veteran Dan Granger and newcomers Tamara Zubatiy from Barometer and Oxford Road's Gary Brown. The show begins with the panel discussing the biggest news of his year's Podcast Movement; Ben Shapiro's unannounced appearance and the social media s#*t storm that transpired.
Media Roundtable's “Industry Edition” returns to discuss the hot topics of the day, including a quick recap of the latest from PodNews, the industry's latest solutions for brand safety, the loss of HBO Max, and much more. This week, Dan Granger returns as host alongside other members of the Oxford Road team, Kristen Duenas, Spencer Semonson, and Stew Redwine, as they discuss the most critical topics in the world of marketing from those of us working in the media and audio industries.
The Influencer presents our first ever Media Roundtable “Industry Edition” where industry insiders discuss recent industry news in true roundtable fashion. This week, host Dan Granger is joined by fellow Oxford Road team members, Jennifer Laine Vanbeek (Head of Marketing), Stew Redwine (VP Creative Services), and Kyle Jelinek (Senior Account Lead Director). Together, these four “Roadies” discuss the hottest topics of the day and provide their unique insights into what they mean for your business.
The Influencer presents our first ever Media Roundtable “Industry Edition” where industry insiders discuss recent industry news in true roundtable fashion. This week, host Dan Granger is joined by fellow Oxford Road team members, Jennifer Laine Vanbeek (Head of Marketing), Stew Redwine (VP Creative Services), and Kyle Jelinek (Senior Account Lead Director). Together, these four “Roadies” discuss the hottest topics of the day and provide their unique insights into what they mean for your business.
In a world where, according to Edelman's Trust Barometer, corporations are more trusted than the government and media, what do you do with that trust? At SXSW, we assembled a powerhouse panel to answer that question. This week, Oxford Road's Founder and CEO, Dan Granger joins media veterans, Jory Des Jardins (CMO, Countable) and Natasha Simko Morgan, Ph.D. (Head of Enterprise Marketing, Indeed) to discuss the increasing challenge of aligning brand values with media spend.
This panel will get real about responsible media and our culture, breaking down the shifting responsibilities of consumers, brands and media. We will discuss: Is it now up to you as a media consumer to determine what's true and what isn't? Everyone says they want just the facts from news media. What does that mean? What is the responsibility of brands to align themselves with truthful content, We will introduce Barometer and we will discuss why, apart from what Barometer is doing in podcasts) why is it so hard to do that?
Dan Granger is Founder and CEO of Oxford Road, the leading independent audio agency in the U.S. They helped hundreds of DTC companies scale their efforts in audio using Podcast, Radio, Streaming, Connected Voice and more. His writing and thought leadership has been featured in such publications as USA Today, The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.
Dan Granger is Founder and CEO of Oxford Road, the leading independent audio agency in the U.S. They helped hundreds of DTC companies scale their efforts in audio using Podcast, Radio, Streaming, Connected Voice and more. His writing and thought leadership has been featured in such publications as USA Today, The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.
Dan Granger is Founder and CEO of Oxford Road, the leading independent audio agency in the U.S. They helped hundreds of DTC companies scale their efforts in audio using Podcast, Radio, Streaming, Connected Voice and more. His writing and thought leadership has been featured in such publications as USA Today, The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.
Dan Granger is Founder and CEO of Oxford Road, the leading independent audio agency in the U.S. They helped hundreds of DTC companies scale their efforts in audio using Podcast, Radio, Streaming, Connected Voice and more. His writing and thought leadership has been featured in such publications as USA Today, The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.
Dan Granger is Founder and CEO of Oxford Road, the leading independent audio agency in the U.S. They helped hundreds of DTC companies scale their efforts in audio using Podcast, Radio, Streaming, Connected Voice and more. His writing and thought leadership has been featured in such publications as USA Today, The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.
Dan Granger is Founder and CEO of Oxford Road, the leading independent audio agency in the U.S. They helped hundreds of DTC companies scale their efforts in audio using Podcast, Radio, Streaming, Connected Voice and more. His writing and thought leadership has been featured in such publications as USA Today, The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.
Dan Granger is Founder and CEO of Oxford Road, the leading independent audio agency in the U.S. They helped hundreds of DTC companies scale their efforts in audio using Podcast, Radio, Streaming, Connected Voice and more. His writing and thought leadership has been featured in such publications as USA Today, The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.
This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today; Audible moves away from daily news digests, Audioboom's profit soars, how podcast advertising needs to write its own future, and two more pieces you don't want to miss. Let's get started.In GeekWire, Todd Bishop reports that Audible will stop making and distributing their audio digest versions of The New York Times, a service they had been providing since 1999. Additionally, Audible's audio digest versions of The Washington Post and The Wall Street Journal will also be halted.Quoting from the piece:"The audio programs, which were available as a perk for Audible members, had been around for more than two decades in some cases. The decision to discontinue the digests reflects the growing number of daily news podcasts, and the rise of other services offering human-narrated audio of newspaper and magazine stories. Responding to GeekWire's inquiry about the move, an Audible spokesperson provided copies of emails alerting listeners to the change. The messages directed listeners to the lineup of podcasts on Audible, and specifically recommended NPR's Up First as “another way to get your news fix.”Audible and Amazon Music added podcasts in 2020. The New York Times is testing a new audio product of its own. The Times acquired Audm, which offers human-narrated stories from a variety of publications, in 2020."More proof-positive that podcasting is not just a disruptive force in journalism, but a valuable type of media in its own right. One that subscribers are eager to add to their media consumption diet.On Saturday, January 9th 2022, four mobile sports betting apps, including FanDuel and DraftKings, went live in New York state, with five more on the way, according to Neal Freyman of Morning Brew. In the four years since the Supreme Court ruled on legal sports betting, half the states in the US now allow sports betting, and twenty states support mobile sports betting specifically.Industries like sports betting and cannabis benefit from geotargeting to states where they're legally approved and aligning with contextually relevant content; two things that podcasting does exceptionally well. As podcasting continues to grow its programmatic advertising opportunities, expect to see these categories leading the charts.Brad Hill from RainNews has a breakdown of Audioboom's financial report for 2021. A report that showed increased revenues of over 125% for the company that produces, monetizes, and distributes podcasts. That's a big increase that looks all the more impressive when you learn that Audioboom's growth more than doubled the IAB's tracking of the overall industry growth.Audioboom's growth seemed to hit on all cylinders, with increases in total impressions, advertisers serviced, and even a big jump in effective CPM.CEO Stuart Last reports that his company already havs $45 million on the books for this year, with a “strong set” of new shows is in development as they try to ride that train through 2022 and beyond.Tom Webster of Edison Research penned a great article where he looks at the massive shift in spoken-word audio consumption since 2014 to podcasting and from where? You guessed it: radio.As with every issue Tom writes in his newsletter, I Hear Things, this one is as entertaining to read as it is educational, and I highly encourage you to give it a read.Quoting near the end of the issue:"My point here is not to "celebrate" the growth of podcasting in spoken word. It's to take notice of just how much ground commercial radio has to podcasters who have done nothing more than add back in all the colors spoken word audio can paint with. Podcasting's surge isn't only about being an on-demand medium. It's about innovation. It's about taking risks. It's about closing the pool for renovations when it's easier to stick with the swimmers you have.cededAgain, this one is really worth your time to read, and for remembering that the way to succeed with spoken word content is to not only appeal to your audience, but those who might become your audience.And finally, It's not every day that an ad agency writes an opinion piece, but Dan Granger from Oxford Road has done so. And wow, is it an opinion that will probably ring in your ears for some time.In the piece, Dan presents seven key initiatives that would, in his opinion, demonstrably expand and optimize the podcast industry in 2022. You should read the article—we've linked to it in the episode details—to get his full take on each, but here's a quick rundown:A joint effort among the top podcast networks to create standard disclosures for adsMaking category exclusivity a standard for host-read adsNetworks to stop forcing "combo" buys that contain unwanted inventoryLocal media publishers joining forces to create their own regional podcast networksFacebook leveraging its advertising toolset to benefit podcasters on the social networkAirchecks and transcripts become standardAnd the podcast Industry finally getting serious about brand safetyDan goes into detail on each one of these needed initiatives, painting a picture of a future in which podcast advertising finally becomes a multi-billion dollar industry.And that was The Download, from Sounds Profitable! I know we went through these fast, so be sure to check out the links to every article mentioned, right in your podcast listening app. And thanks for sticking with us on this grand experiment to give you the best stories you might have missed from this week. I'm Bryan Barletta.I'm Evo Terra. Thanks for joining us. Robot?[Download complete!]See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today; Audible moves away from daily news digests, Audioboom's profit soars, how podcast advertising needs to write its own future, and two more pieces you don't want to miss. Let's get started. In GeekWire, Todd Bishop reports that Audible will stop making and distributing their audio digest versions of The New York Times, a service they had been providing since 1999. Additionally, Audible's audio digest versions of The Washington Post and The Wall Street Journal will also be halted.Quoting from the piece:"The audio programs, which were available as a perk for Audible members, had been around for more than two decades in some cases. The decision to discontinue the digests reflects the growing number of daily news podcasts, and the rise of other services offering human-narrated audio of newspaper and magazine stories. Responding to GeekWire's inquiry about the move, an Audible spokesperson provided copies of emails alerting listeners to the change. The messages directed listeners to the lineup of podcasts on Audible, and specifically recommended NPR's Up First as “another way to get your news fix.”Audible and Amazon Music added podcasts in 2020. The New York Times is testing a new audio product of its own. The Times acquired Audm, which offers human-narrated stories from a variety of publications, in 2020."More proof-positive that podcasting is not just a disruptive force in journalism, but a valuable type of media in its own right. One that subscribers are eager to add to their media consumption diet.On Saturday, January 9th 2022, four mobile sports betting apps, including FanDuel and DraftKings, went live in New York state, with five more on the way, according to Neal Freyman of Morning Brew. In the four years since the Supreme Court ruled on legal sports betting, half the states in the US now allow sports betting, and twenty states support mobile sports betting specifically.Industries like sports betting and cannabis benefit from geotargeting to states where they're legally approved and aligning with contextually relevant content; two things that podcasting does exceptionally well. As podcasting continues to grow its programmatic advertising opportunities, expect to see these categories leading the charts.Brad Hill from RainNews has a breakdown of Audioboom's financial report for 2021. A report that showed increased revenues of over 125% for the company that produces, monetizes, and distributes podcasts. That's a big increase that looks all the more impressive when you learn that Audioboom's growth more than doubled the IAB's tracking of the overall industry growth.Audioboom's growth seemed to hit on all cylinders, with increases in total impressions, advertisers serviced, and even a big jump in effective CPM.CEO Stuart Last reports that his company already havs $45 million on the books for this year, with a “strong set” of new shows is in development as they try to ride that train through 2022 and beyond.Tom Webster of Edison Research penned a great article where he looks at the massive shift in spoken-word audio consumption since 2014 to podcasting and from where? You guessed it: radio.As with every issue Tom writes in his newsletter, I Hear Things, this one is as entertaining to read as it is educational, and I highly encourage you to give it a read.Quoting near the end of the issue:"My point here is not to "celebrate" the growth of podcasting in spoken word. It's to take notice of just how much ground commercial radio has to podcasters who have done nothing more than add back in all the colors spoken word audio can paint with. Podcasting's surge isn't only about being an on-demand medium. It's about innovation. It's about taking risks. It's about closing the pool for renovations when it's easier to stick with the swimmers you have.cededAgain, this one is really worth your time to read, and for remembering that the way to succeed with spoken word content is to not only appeal to your audience, but those who might become your audience.And finally, It's not every day that an ad agency writes an opinion piece, but Dan Granger from Oxford Road has done so. And wow, is it an opinion that will probably ring in your ears for some time.In the piece, Dan presents seven key initiatives that would, in his opinion, demonstrably expand and optimize the podcast industry in 2022. You should read the article—we've linked to it in the episode details—to get his full take on each, but here's a quick rundown: A joint effort among the top podcast networks to create standard disclosures for ads Making category exclusivity a standard for host-read ads Networks to stop forcing "combo" buys that contain unwanted inventory Local media publishers joining forces to create their own regional podcast networks Facebook leveraging its advertising toolset to benefit podcasters on the social network Airchecks and transcripts become standard And the podcast Industry finally getting serious about brand safetyDan goes into detail on each one of these needed initiatives, painting a picture of a future in which podcast advertising finally becomes a multi-billion dollar industry. And that was The Download, from Sounds Profitable! I know we went through these fast, so be sure to check out the links to every article mentioned, right in your podcast listening app. And thanks for sticking with us on this grand experiment to give you the best stories you might have missed from this week. I'm Bryan Barletta.I'm Evo Terra. Thanks for joining us. Robot? [Download complete!] See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today; Audible moves away from daily news digests, Audioboom's profit soars, how podcast advertising needs to write its own future, and two more pieces you don't want to miss. Let's get started.In GeekWire, Todd Bishop reports that Audible will stop making and distributing their audio digest versions of The New York Times, a service they had been providing since 1999. Additionally, Audible's audio digest versions of The Washington Post and The Wall Street Journal will also be halted.Quoting from the piece:"The audio programs, which were available as a perk for Audible members, had been around for more than two decades in some cases. The decision to discontinue the digests reflects the growing number of daily news podcasts, and the rise of other services offering human-narrated audio of newspaper and magazine stories. Responding to GeekWire's inquiry about the move, an Audible spokesperson provided copies of emails alerting listeners to the change. The messages directed listeners to the lineup of podcasts on Audible, and specifically recommended NPR's Up First as “another way to get your news fix.”Audible and Amazon Music added podcasts in 2020. The New York Times is testing a new audio product of its own. The Times acquired Audm, which offers human-narrated stories from a variety of publications, in 2020."More proof-positive that podcasting is not just a disruptive force in journalism, but a valuable type of media in its own right. One that subscribers are eager to add to their media consumption diet.On Saturday, January 9th 2022, four mobile sports betting apps, including FanDuel and DraftKings, went live in New York state, with five more on the way, according to Neal Freyman of Morning Brew. In the four years since the Supreme Court ruled on legal sports betting, half the states in the US now allow sports betting, and twenty states support mobile sports betting specifically.Industries like sports betting and cannabis benefit from geotargeting to states where they're legally approved and aligning with contextually relevant content; two things that podcasting does exceptionally well. As podcasting continues to grow its programmatic advertising opportunities, expect to see these categories leading the charts.Brad Hill from RainNews has a breakdown of Audioboom's financial report for 2021. A report that showed increased revenues of over 125% for the company that produces, monetizes, and distributes podcasts. That's a big increase that looks all the more impressive when you learn that Audioboom's growth more than doubled the IAB's tracking of the overall industry growth.Audioboom's growth seemed to hit on all cylinders, with increases in total impressions, advertisers serviced, and even a big jump in effective CPM.CEO Stuart Last reports that his company already havs $45 million on the books for this year, with a “strong set” of new shows is in development as they try to ride that train through 2022 and beyond.Tom Webster of Edison Research penned a great article where he looks at the massive shift in spoken-word audio consumption since 2014 to podcasting and from where? You guessed it: radio.As with every issue Tom writes in his newsletter, I Hear Things, this one is as entertaining to read as it is educational, and I highly encourage you to give it a read.Quoting near the end of the issue:"My point here is not to "celebrate" the growth of podcasting in spoken word. It's to take notice of just how much ground commercial radio has to podcasters who have done nothing more than add back in all the colors spoken word audio can paint with. Podcasting's surge isn't only about being an on-demand medium. It's about innovation. It's about taking risks. It's about closing the pool for renovations when it's easier to stick with the swimmers you have.cededAgain, this one is really worth your time to read, and for remembering that the way to succeed with spoken word content is to not only appeal to your audience, but those who might become your audience.And finally, It's not every day that an ad agency writes an opinion piece, but Dan Granger from Oxford Road has done so. And wow, is it an opinion that will probably ring in your ears for some time.In the piece, Dan presents seven key initiatives that would, in his opinion, demonstrably expand and optimize the podcast industry in 2022. You should read the article—we've linked to it in the episode details—to get his full take on each, but here's a quick rundown:A joint effort among the top podcast networks to create standard disclosures for adsMaking category exclusivity a standard for host-read adsNetworks to stop forcing "combo" buys that contain unwanted inventoryLocal media publishers joining forces to create their own regional podcast networksFacebook leveraging its advertising toolset to benefit podcasters on the social networkAirchecks and transcripts become standardAnd the podcast Industry finally getting serious about brand safetyDan goes into detail on each one of these needed initiatives, painting a picture of a future in which podcast advertising finally becomes a multi-billion dollar industry.And that was The Download, from Sounds Profitable! I know we went through these fast, so be sure to check out the links to every article mentioned, right in your podcast listening app. And thanks for sticking with us on this grand experiment to give you the best stories you might have missed from this week. I'm Bryan Barletta.I'm Evo Terra. Thanks for joining us. Robot?[Download complete!]See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
Oxford Road Ad agency owner Dan Granger joins the show to sip some ultra rare bourbon, including a 1978 Eagle Rare. Fred talks to the young businessman about the state of podcasting and the analytics business, while Dan drops his love and knowledge for former President Teddy Roosevelt, who, of course, played a major role in American whiskey. Some history tidbits dropped: What happened to studying the aging of barrels? Why did distillers add rattlesnakes to whiskey in 1800s? And who used to distiller Eagle Rare before Buffalo Trace?
Michael Berry speaks with Mark Levin, host of the Mark Levin Show, to discuss his new book "American Marxism"; Berry talks about the increase in law enforcement encounters at the border; Berry takes calls from listeners; Dan Granger, CEO of Oxford Road, makes an appearance to discuss how to handle scandal without it resulting to the cancel culture mob.
*Special Episode Alert*In this episode, Joe Clements interviews Oxford Road's CEO, Dan Granger. With topics revolving around media, media bias, and future media standards, this is an episode you won't want to miss!Tune in for this exclusive episode brought to you by experts in marketing and media. All in 46 minutes or less. Find Dan Granger: https://www.mediaroundtable.com
If you work in the podcast space you're often asked two questions: How do I make money from podcasts and how can I get my product featured on the right podcast? This week's guest has all the right answers. Joe chats with Dan Granger, the Founder & CEO of Oxford Road, an ad agency that helps tech companies acquire thousands of customers each week using Influencer Endorsements on Podcasts, YouTube, Radio, and more. Dan talks about the exponential growth of podcasting since the launch of his company, what the future of podcast advertising looks like, and the inspiration for creating the Media Roundtable.
Dan Granger Founder/CEO of Oxford Road—the leading podcast advertising agency. He has G a unique perspective on today's media landscape, especially how it thrives on widening the political divide and trafficking in “outrage culture.”His podcast Media Roundtable, where he converses with media, political, and business leaders on ways we can restore truth, civility, and nonpartisanship to our divisive media landscape—including the role the advertisers who fund the media can play. He will also discuss the perspectives he's gained as a pioneer in podcast advertising, having founded his agency in 2013—right when podcasts were first emerging—and using this burgeoning medium to help turn hundreds of startups into household names, including LegalZoom and Blue Apron. https://www.podcastone.com/pd/Media-Roundtable https://www.podchaser.com/creators/dan-granger-107aIW1zOwwww.freedommail.us
Oxford Road's CEO, Dan Granger, joins Coruzant Technologies for the Digital Executive podcast. He shares how America had a huge failure by not coming together over this pandemic. A lot of this had to do with the over-sensationalized media. So he has started a podcast called the Media Roundtable, where he is bringing people together from both sides of the aisle to figure out how to functionally collaborate across differences and fix the polarization in this country.
Dan joins us in the studio this morning to talk all things art. He’s a watercolor artist, doodler and teacher. He's inspired and inspiring the rest of us in this episode! This episode is sponsored by Wild Alaskan Seafood Box and you can get 50% off your first subscription with code CAMPFIREHOUR here: https://bit.ly/3r7xmhZ
In this episode, Dr. Bob has a meaningful discussion with Dan Granger, CEO and Founder of Los Angeles Audio Ad Agency, Oxford Road. The media has a huge influence on today's kids and Dan gives his expert knowledge on the subject. This is an informative and in depth conversation that you won't want to miss! Dan Granger is CEO and Founder of Los Angeles Audio Ad Agency, Oxford Road. Oxford Road helps fast-growth companies scale their efforts in Podcasts, Radio, and DRTV. By offering the combined capabilities of Media, Analytics, and Creative Development, Oxford Road guarantees superior performance for brands that qualify for their services. Oxford Road was one of Inc 500's Fastest Growing Private Companies in 2017 and has supported the growth of over 12 Unicorn Companies (Private companies valued over $1Billion) to date. Through Oxford Road, Dan publishes weekly newsletter, The Influencer, and is host of Oxford Road Presents: The Divided States of Media. Dan is also the creator of Audiolytics™, a creative analytics process, proprietary to Oxford Road. Audiolytics™ offers a uniform system to create and score ads based on 71 weighted components to drive maximum performance in-market. His writing and thought leadership has been featured in such publications as The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post. How to contact Dan Granger: Website Facebook Twitter LinkedIn How to contact Dr. Bob: YouTube Instagram Facebook Seven Secrets Of The Newborn Website Pacific Ocean Pediatrics
Dan Granger is the CEO and founder of ad agency Oxford Road. It is an ad agency specializing in media placement on radio and television. His company also focuses on other media platforms such as Podcasts and Youtube. Dan works to offer the best class analytics support for media networks. Some powerful insights in this episode: Learn how social media content can affect brand marketing. Explore how companies tackle advertising controversies and problems. Discover the services and resources that Dan’s agency offers to help its clients. Today's social media platforms are more progressive than ever. Likewise, brand marketing and advertising have significantly changed. Ruthless though it may seem, your audience and consumers have the right to know how your businesses run. In this episode, Dan Granger discusses how companies are now keen to prevent controversies and protect their reputation. He believes that this is a result of polarization and political differences. In this case, he emphasizes the importance of showing all sides of the story. Without proper journalism, Dan also thinks that institutions will collapse. He did not want to be a part of this, so he launched an agency to help business owners establish brand safety. For instance, businesses should align their values in providing sponsorship. Additionally, it is crucial for business owners to assess the belief system of their consumers in the media. If you are interested to know more about the role of social media in brand marketing and brand safety, this episode is for you. In 2003, Dan graduated from Biola University. He developed a strong background in advertising, brand marketing, and social media marketing. Dan also worked as an account executive for Clear Channel Radio for some time. While working, he focuses on celebrity endorsements, business development, and campaign management. Additionally, he also served as a researcher at Greystone Television. Recently, Dan launched Media Roundtable, a movement dedicated to dismantling polarization. Here, Dan discusses brands, media figures, and other personalities. His mission is to restore the public truth. This new project offers a non-partisan approach in discussions. Dan believes that shaming is unnecessary in their introspection.
Another Side Hustle Friday! This episode, I have Dan Granger, the CEO of the LA-based ad agency, Oxford Road, on to talk about the podcast advertising industry. We started out talking about Star Wars, and then we segway into the amazing overview of the media industry and the podcast industry! We also talked about how the polarization in the country affects the industry, also what we can help to avoid it. I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: YouTube Twitter Facebook Linkedin ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn
Podcasting has never been hotter! Dan Granger joins us today to have a unique, thoughtful and inspiring conversation about performance marketing & podcasting media. He is the CEO of Oxford Road, the pioneer in digital performance advertising, which he also talks about today. The Incubation Period Dan has done an incredible job of being early in new digital areas that produce meaningful results both for a performance and branding perspective for marketers. He started paying attention to podcasting way back in 2006 but not only until the year 2012 did he start monetizing it, through advertisement placement on podcasts. Officially in 2013, they started working with unheard-of brands like Zip Recruiter, Blue Apron and Hulu. “I had a 10-year background in radio. What was interesting is we get to ride two simultaneous waves that were really, really influential in the marketplace—both in media and general business.” - Dan Granger Startups Building Businesses in Podcasting Dan notes that it was all early adapters—geeks and gamers—who tried out podcasting and they resonated with people. Listeners appreciate the fact that something different happens technologically. In addition to that, the audiences were willing to try something that was entirely different and “disruptive.” “I'm listening to audio in a way that has never been consumed before.” - Dan Granger on early listeners of podcasts Podcasting is a big deal. Dan shares how a lot of brands got their growth spurt at the back of the podcast industry. They were efficient in buying these podcasts before it started to become popular with the mainstream. “It really changes when you go 'I'm really scared to spend this first 10 Grand' to 'I just got sold for a Billion dollars' is a very different culture and priorities.” - Dan Granger Is Podcasting Merging With Radio? Christopher agrees with Dan about companies differentiating themselves quickly via podcasting. However, he noted the indirect proportion of the amount of growth and the actual dollar brought about by advertising. “Yes this is a technological advancement, that means you can have more commercials. So my prediction, in not too distant future, we're going to see advertising loads change tremendously. You may have to stick around till after the break.” - Dan Granger Christopher posed an important question about whether podcasting is merging with radio formats. Dan candidly answered that it has many threats more than opportunities and it will be hard to fight this movement. “There will be individuals who will stay independent — Joe Rogan, Tim Ferris, probably a lot of people like yourself who are really just purist and committed to the craft and love the fact that it's not radio. It's got this pirate radio about vibe to it.” - Dan Granger To hear more about Performance Marketing & Podcasting Media and more relevant information about Dan, download and listen to the episode. Bio: Dan Granger is the CEO and founder of Oxford Road, a leading ad agency and ad-tech developer. Since starting Oxford Road in 2013, Dan has teamed with countless “unicorn” companies on TV, radio and podcast advertisements on some of the country's biggest shows, including Tim Ferriss and Joe Rogan. Links: Linkedin - Dan Granger Company Website - Oxford Road Adweek Contributor Dan Granger The Future of Performance Marketing With Oxford Road CEO Dan Granger Time Magazine: “Big Money Is Pouring Into Podcasting. Some Podcasters Love It — But Others Are Freaked Out” Mickey D's is the latest company to hop on the branded podcast bandwagon We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
HiT shames Showtime for laughing at the new conservative blacklist, recommends a movie savaged by woke critics and talks to ad guru Dan Granger on the folly of knee-jerk boycotts.
Success comes in many forms. From humble beginnings to top leader in his industry, this podcast takes you through the story of Dan Granger, CEO of the ad agency Oxford Road. Dan's company went from a startup to making over 1 million dollars in billing in its first year! In this episode of Komando On Demand we take a look at the company's trials and tribulations and how Dan overcame insurmountable obstacles and embarked on the journey of a lifetime. Learn more about your ad choices. Visit megaphone.fm/adchoices