Podcasts about b2b growth show

040. Sweet Fish Media | James Carbary is the founder of Sweet Fish Media, a done-for-you service that guarantees new relationships between B2B companies and their ideal clients. He's a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B executives achieve explosive growth.  *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit here: James Carbary Interview. ***    

Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing.  Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing LinkedIn: Strategies for Content and Engagement15:11 The Future of LinkedIn: Short Form Videos and Beyond23:56 LinkedIn Mastery: Essential Tips for Social Media Managers28:06 Wrapping Up: Consistency, Persistence, and the LinkedIn Renaissance Connect with Latasha James on LinkedIn -  https://www.linkedin.com/in/latashajames/ Subscribe to Latasha's YouTube Channel - www.youtube.com/@thelatashajames ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialmedia  #b2bgrowth  #linkedintrends2024

Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins.  The key moments in this episode are: 00:00 Welcome to the Social Media for B2B Growth Show!00:09 The Power of Employee Advocacy on LinkedIn01:25 Why Invest in Employee Advocacy?04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program07:51 The Importance of Executive Buy-In and Planning11:05 Understanding Your Audience and Simplifying Your Strategy14:45 The Critical Role of Resources and Communication21:43 Flexibility, Feedback, and the Importance of Voluntary Participation24:49 Summarizing Key Takeaways and Next Steps ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #employeeadvocacy #thoughtleadership

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of? Key moments in this episode -  00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The Importance of Networking and Learning Styles 10:27 The Power of Newsletters in Building Trust 13:51 The Renaissance of LinkedIn and Company Pages 18:47 The Importance of Getting Started and Continuous Improvement Learn more about Social Media Marketing World here - https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #SocialMediaMarketing #socialmediamarketingworld

In this episode of the LinkedIn for B2B Growth Show, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing. The key moments in this episode are: 00:00 Introduction and Welcome 00:19 Discussing Authenticity on LinkedIn 02:06 Authenticity in Marketing 05:58 The Role of Authenticity in Social Media 07:07 The Importance of Authenticity in Today's World 08:09 The Struggle of Being Authentic on LinkedIn 10:39 Balancing Authenticity and Professionalism 17:22 Fostering Authenticity in a Business Environment 22:36 Balancing Authenticity with Brand Image 28:13 Final Thoughts and Actionable Tips Connect with Gina Balarin on LinkedIn - https://www.linkedin.com/in/ginabalarin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our B2B Growth YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedIn #authenticity #b2bmarketing

In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'. They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales. She also shares actionable tips on how these principles can be applied in everyday life and business, particularly in relation to LinkedIn and B2B growth. The episode concludes with interesting talks about the use of rhymes and their cognitive impact, which can be leveraged for business growth.  The key moments in this episode are:00:00 Introduction and Welcome00:12 Guest Introduction: Nancy Harhut00:50 Discussion on Behavioral Science in Marketing02:11 Nancy's Journey into Behavioral Science04:34 The Role of Emotions in B2B Purchasing09:32 The Power of Reciprocity in Business17:49 Leveraging the Social Proof Principle22:11 The Importance of Choice in Buyer Decisions26:07 Utilizing the Authority Principle30:37 Rhyme-as-Reason Bias: A New Perspective33:02 Conclusion and Farewell Connect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/ Buy your copy of Nancy's book on Amazon - "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth #behavioralscience #b2bmarketing #customerloyalty

Are you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, businesses will attract opportunities for growth. Host Michelle J Raymond (Good Trading Co) is joined by Brenda Meller (Meller Marketing), and together, they discuss what's happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. This episode of the LinkedIn for B2B Growth Show covers - The case for looking at LinkedIn Company Pages in 2023 Grow your page faster using Company Page Invite Credits LinkedIn Company Pages can follow other Company Pages Why should businesses pay attention to Company Pages? Are Linkedin Company Pages suitable for businesses of all sizes? Showcase Pages, and Product Pages – do you need them? Tips for Company Page set up. Company Page content for Growth Video Podcast // CONNECT WITH US Michelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn. Her mission is to do “Good Business with Good People.” Reach out and connect on LinkedIn.  Contact Us  #linkedin #B2BGrowth #CompanyPages

The new year is well underway. As the podcast gets back underway, I wanted to take a moment to explain the name change you might have noticed. We have changed from Good for Business Show to LinkedIn for B2B Growth Show.  The show will still interview amazing guests. Mixed in with some episodes, host Michelle J Raymond will do alone.  We'll cover branding, B2B thought leadership, employee advocacy and social selling. Everything you need to grow your B2B business.  The show will be designed to help those responsible for B2B Marketing in businesses.  We're excited about the guest lineup and can't wait to get into it.  Thanks for all your support, and please do reach out and connect with me on LinkedIn.  Michelle J Raymond - LinkedIn Free Resources  

To celebrate the first 100 episodes of the podcast, I created the Epic Takes Mixtape - 10 human-centered and human-first moments.I watched every video clip from the first 99 episodes and selected 10 that I thought were transcendent. They reach beyond the day-to-day and speak to our humanity, our goals, and our dreams.I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show, here today to share 10 amazing clips about being a better human. In this episode, you'll hear from these 10 guests:Joey Coleman, author of Never Lose a Customer AgainDavid Cancel, founder and CEO of DriftLevi Ayriss, VP of Northwest Field Operations at Dutch Bros CoffeePaula Hayes, founder, President, and CEO of Hue Noir CosmeticsMat Sweezey, Director of Market Strategy at SalesforceGil Cohen, Founder of Employee Experience DesignRachel Ostrander, Director of Runner Experience at Brooks RunningSangram Vajre, cofounder and Chief Evangelist at TerminusDarin Dawson, cofounder and President at BombBombTodd Hockenberry, sales consultant, advisor, and coach at Top Line Results and coauthor of Inbound OrganizationSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

On today's episode, Dustin is joined by Dan Sanchez, Director of Audience Growth at Sweet Fish Media and co-host of the B2B Growth Show. Dan joins the show to give his thoughts on how to grow your podcast audience and how to adapt to the changing landscape of SEO content. You can connect with Dan over on LinkedIn, check out his writing on his blog or see all of his podcasting work over at Sweet Fish Media's website.

What can we learn from a deep dive into connecting, communicating, and converting more effectively — despite the challenges of digital, virtual, and online spaces — from people who are out there doing it every single day? I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. In this episode, I share four takeaways answering that question, which I learned from researching the Wall Street Journal bestselling book Human-Centered Communicationwith Steve Pacinelli. My presentation includes clips from several of the experts we featured, including Lauren Bailey, Shep Hyken, Dan Hill PhD, Mario Martinez Jr., Morgan J Ingram, Julie Hansen, and Adam Contos. Listen to how to turn today's path into tomorrow's revenue with human-centered communication techniques: Restore human emotion to our impoverished experiences online Balance the tech touch and the human touch Focus on outcomes, not systems, processes, or goals Value the immeasurable Resources: See the full presentation with visuals here: https://youtu.be/bqtVXvJOeT0 Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

You want to send video messages because you know that personal connection matters. Here are three ideal moments for using video to help you start. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Listen in today to learn about increasing confidence, connection, and clarity by mixing video messages into the rest of our digital communication at three key moments. Here are some thoughts from the episode: Plain black text doesn't differentiate us as humans Video enhances these three moments that matter: #1 Video for personal connection #2 Video for emotion and tone #3 Video for detail or complexity   Check out these resources: Human-Centered Communication Rehumanize Your Business The Video Adoption Guide Examples and Resources   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Video messaging has not moved very fast in terms of being normalized, despite the fact that it can dramatically improve communication throughout the entire CX and EX. There are three reasons why. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Listen in today to learn about why bad video prospecting has become an indictment on video prospecting overall — and the reasons why video prospecting can be so challenging. Here are some thoughts from the episode: Why video is still considered a new communication medium How video addresses the emotional impoverishment of other digital communication Three reasons why video prospecting fails How leaders' change management prejudices hold back their teams Why human vulnerability is uniquely tied to video   Check out these resources I mentioned: Human-Centered Communication Rehumanize Your Business The Video Adoption Guide Examples and Resources   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

Features are commodities, but feelings are differentiators. Customer experience is the last meaningful differentiator left to us — and we have to navigate it, for the most part, digitally and emotionally. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. In this episode, I ask you three questions about how you choose companies and how your feelings about companies affect your decisions. Ready to hear the questions? Here we go: How do you make the decision about which company to choose? How do we create feelings about our company? How do we create trust and confidence in a digital world? I also mention a takeaway, a solution, and a qualifier.  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

I've lived in the same residence for almost 15 years. For 14 blissful years, I had no communications with my waste management service, and that was exactly how I wanted it. Here's the story of how that changed four months ago for the worse. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. In this episode, I share the story of change management so awful that it made the local news and caused garbage to physically pile up on the streets of Colorado Springs. Here are some thoughts from the episode: Why the best CX is an appropriate experience Why customers bail when communication is unhelpful What the channels and touchpoints were and how they failed How not to manage change  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He's also the founder of Sweet Fish Media, a podcast-first media company. He's been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).Follow James on LinkedIn here: https://www.linkedin.com/in/jamescarbary/Learn more about Sweet Fish Media here: https://sweetfishmedia.com/Did you ever do any podcasts in person at, at any point in time? So we have, but I don't... To me, the benefit of being able to interview somebody from wherever you are in the world, without the limitation of having to be in-person, has always been so much more attractive to me. And the thing about in-person interviews, it accelerates the friendship a lot faster, and I'm big on that. Like using podcasting as a way to generate, or not generate, but like cultivate really genuine relationships with people. So when you're in person, obviously being in person, you can, you just have a different level of intimacy with the person there. But, no, I haven't done a lot of in person interviews. I think maybe a handful. Yeah. And as someone who's done as much as many podcasts as you have, I do, because I have a second podcast called mile high Mentors, which is all local community, Colorado base, Colorado guests, everything. It really brings a different dynamic doing it in person. I just, I can't wait for the day where we can be in virtual reality and literally feel like we're in the same room, do a podcast that way. We're on the the way there, hopefully. You know what I mean? Your local podcast idea, man... I'm convinced that there are people in real estate, people that own like... The people that own marketing agencies that focus on the local market, like there are so many industries that if they just started like the Denver Entrepreneurs Show or like whatever, like going local like that, it would position you so well to build all the right relationships. Dude, the niche show has been so underutilized, because that was my first podcast. B2B Mentors was a little more recent. And when I first wanted it to get into podcasting. I'm like, whoa, there's a lot of podcasts out there, and you know, what do I want to do that's unique? And I know Colorado's got this big ecosystem that in 10 years from now is going to be on the global stage, which are a kind of already is. And so I decided to do it on all local niche. And it's been total trampoline, I think because of the focus that literally when you really start getting in touch with your local community and understanding all the influence that's there... We're only one degree connected from everywhere else in the world. So I can only speak to that. It's been a blessing having that and starting it that way, just out of serendipity. Like, I wanted to do it in person. It was actually going to be a TV show when we first started. Okay. Yeah. The other piece, you can level up your video when you're in person. You can do a video, obviously, digitally like what we're doing right now, but just having a zoom background or whatever the office of the other person that you're talking to, it's a little bit limiting. Where, when you're doing in person interviews, you can have a couple cameras set up and you can do a little bit more stuff in post that, that creates a little bit, I dunno, just a higher level of production and depending on how you're repurposing the content, it can end up going really well for you. In the energy, there's a huge difference in energy doing that stuff in person. Just being able to read each other's social cues a little bit differently. So, it's been a little disheartening going back to zoom all the way, but it's still good. And you're still able to get good convo in everything. You just gotta be extra, extra thoughtful in how you're going about it. Yeah. So what, what was it for you, man, that you had this local podcast. Why then start another one? Why start B2B Mentors? Mile High Mentors, the formatting of the show is a little different and I love sales and marketing and like nerding out about sales and marketing and business development and strategy, more specifically. So, I found a lot of my podcasts- I kind of started inking a lot of these shows. They are kind of started bleeding into Mile High Mentors a bit like. I'm like, I would really like a separate show that's all focused set on leadership, business development. And I can, I can do this more on the global stage and have guests from, you know, Israel, and UK and anywhere in the world. There is a yin and yang to it. There's a yin and yang to having a local Show. I still run it. And it still well, well worth having those separate, but that was why I kind of went in one direction over the other. So this is a good question. Now my question for you, it's not maybe not as good of a question, but why Cherry Coke? Why not Cherry Pepsi? Cherry Pepsi doesn't live up to your standard? Bro, like I just hate Pepsi. I don't know if it tastes too water down to me, but I like, I will legitimately leave a restaurant if they're a Pepsi shop. I was going to be like, sorry, like I have to go next door. I don't know when that happened. I think it was like my late twenties when I started just developing this incredibly bad taste for Pepsi for some reason. And so our team jokes around about it all the time, like one of the questions we ask our new employees: are you Team Coke or are you Team Pepsi?And a it's, it's how I, how I know whether they're going to be on my good side from the get or not. You won't hire them if they're Pepsi? You're just discriminating against people who are Pepsi fans. Oh, I'll end up in, ah, in, in jail at some point for my discrimination toward Pepsi lovers. But for now you're moving, you're shaking. You're doing business. Just for those that are listening, please brag about yourself. Give, but yeah, man, give just a background 60 second synopsis on what lead you to where you're at, in your career today and some of the major wins along the way. Yeah. So, I won a sweepstakes back in 2008, I didn't actually it. My roommate's brother-in-law won this sweepstakes through a phone company called Alltel. And it was one of those deals where you, like, text football to 1-800-ALL-TEL. And you can win an all expense trip to a professional football game of your choice with nine of your friends. And so I was one of the friends that got to go on this trip. Took a private jet to New York city, got to go all around the city in a private, like, limo bus with a police escort. Got to watch the Giants-Cowboys game in a suite right next to Jerry Jones. It was like this is unreal experience. And there's a guy that was leading all of, kind of, the logistics for the trip. His name was Jeff and he was waiting there for us as soon as we got off the private jet that morning. He was in the limo bus with us, coordinating with a police escort. And so he was with us the entire day and I just ended up hitting it off at this guy and didn't really think anything of it. I just thought, "Oh, he's probably some low level employee with Alltel." I didn't really think in any of it. But we talk about faith. We talked about family, business... And by the end of the day, I found out that he's actually the CEO of this global logistics company that Alltel hired. And he just really likes New York. And so he happened to be on the trip himself. And so we ended up swapping contact information. I didn't think anything is going to happen from it. So I'm not really thinking anything at all about this interaction. And about a year and a half later, he calls me and asks me to move across the country. I was living in Oklahoma at the time. He asked me to move to Orlando to help him run the helicopter division of his logistics company. And so, prayed about it and decided to say yes, moved across the country and at helicopter logistics for NASCAR, actually, for three years. And the reason I like telling that part of my story is because it's segued really nicely into what we do now in the world of podcasting. I actually don't care much about podcasting like, I think it's cool. I think it's nice. But what I really care about is relationships and how can you reverse engineer, genuine relationships with the exact people that you want to know? Because the relationship with Jeff that I built in 2008 was completely serendipitous. It happened by accident. There was no strategy or purpose in meeting Jeff. I just happened in to that. And I think so many of us just stumble into these life changing relationships, but what I have found with podcasting or with really any sort of content collaboration, I've built the business around podcasting because I think its the easiest form of content collaboration. But what I loved so much about it, what we helped other companies do, is try to figure out like how, how can I reverse engineer relationships with the exact people that I need to know to move my business forward? And when you have a podcast. So for us, we work with a lot of VPs of marketing at B2B SaaS companies. So, our Show B2B growth. We literally go to VPs of marketing at B2B SaaS companies and ask them to be a guest on our show. And most of the time we don't end up doing business with them. But a lot of times we do. And through that collaborative process of creating an episode with them, we actually get to know them. We build this meaningful relationship with this human on the other end of the Zoom call, and through that collaboration, sometimes they end up referring us to people. Sometimes they end up becoming our customer, but regardless at the end of the day, we've developed a friendship with that person. Listen in for the full episode!

Two and a half months ago, gearing up for the launch of our second book, Human-Centered Communication, we found that mass emails did not perform as well as before. Here's what has worked: personal one-to-one video messages.  People and relationships matter more today than ever.  I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. In this episode, I share how our launch strategy has changed to reflect the thesis of our book — that human-centered communication is the most meaningful and successful way to cut through today's digital pollution.   Here are some thoughts from the episode: How personalization promotes memory What our book rankings are How we pivoted our launch strategy for our second book What I said in my video messages and how people responded Why human interaction matters even more online   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.  Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

A “paradigm shift” is a fundamental change in approach or assumptions. Modern communication is in the midst of one — a change from digital pollution to human-centered communication. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. I co-wrote a book about this communication shift with my longtime friend and colleague Steve Pacinelli, CMO at BombBomb, called Human-Centered Communication. (P.S. It is publishing today! Find it here.) In this episode, I discuss: What the implications of a mass mindset are How Steve and I wrote our book around the insights of 11 experts How to restore the balance of digital and human in communication What human-centered communication means for organizations Why you should read our book Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

If you'd like to be able to sit down with an expert like Shep Hyken, CAO at Shepherd Presentations, or Dan Tyre, Direct or at Hubspot, to ask them about how to implement human-centered communication techniques in your organization, well, you can. In this episode, you will hear the suggestions that Dan, Shep, and I had for Julie, a sales professional in the continuing education space. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Join me to hear sales insights from our experts, and if you'd like to join our next live, interactive roundtable event, preorder the book written by me and Steve Pacinelli. Here are some thoughts from the episode: From Dan: In 2021, we don't sell, we help From Shep: Connecting with people is warmer with video Human-centered design can drive your sales research Adding desirability to the intersection of viability and feasibility You're invited to our next interactive roundtable events on Oct. 5 and Oct. 21 Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

Two of the least aligned teams are often sales and customer success. I've learned so much from my podcast guests about why that's problematic and what to do about it. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Join me to hear some strategies for promoting alignment between CS and sales. Here are some thoughts from the episode: - How marketing affects CS - Making sales to customer success handoffs better - What CS can teach sales and what sales can teach CS - Aligning pre-sale and post-sale for customer retention - The success leader is the conduit between the company and customer Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Everyone wants to scale their business… But without empowering your sales leaders and setting realistic goals, you never will. In this episode of B2B Growth, Host John Grispon speaks with Scott Leese, CEO & Founder of Scott Leese Consulting, about the lessons he’s learned from a career spent building and scaling sales organizations for tech startups. What we talked about: The mindset needed for scaling successfully and repeatedly Why founders need to do a better job of setting sales up for success The only 3 metrics that really matterYou can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

If you want to drive revenue growth, you need to have great CX. If you want to drive great CX, you need to have great EX. In other words, the employee experience is a precursor to the customer experience. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. I'm here today to share some of the connections I made about EX while interviewing Mathew Sweezey for the next book I'm cowriting with my longtime friend Steve Pacinelli. I love to share the things I'm learning: - Discussion of The Experience Equation - Discussion of the Service Profit Chain article from HBR - Discussion of the Heskett, Sasser, Schlesinger Service Profit Chain book - Bottom line: How internal service quality drives everything in your company Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Chris joined our good friends at Sweet Fish Media on the B2B Growth Show to talk about the difference between lead generation and demand generation. Chris shared his thoughts on why the idea of a funnel can be misleading when thinking of a modern buyer’s journey. They also discussed the differences between sales led and product led marketing and what steps a marketer could take to propel their career.

Are you a text person? Or are you better on the phone? We all know we're better on the phone. We've got our voice tone, pace, and personality to work with. Let's raise the stakes: Are you a phone person or a face-to-face person? I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Not long ago, I enjoyed the privilege of presenting at the inaugural TEDx UCCS (University of Colorado, Colorado Springs) about face-to-face communication. A very quick overview: - Why we avoid personal contact even though we know it's more effective - The truth about the "93% rule" of nonverbal communication - Tying facial expression to empathy, ethics, and justice - What you're normalizing in everyday communication Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Whenever we can, we LOVE to invite non-classically trained sales gurus on our Coffee&Closers stage - gurus who beat the system, inventing a way to sell their way, with out “technically” having to sell, and to teach you, our Closers Community how. February’s guest, James Carbary, checks all of these boxes. James is the Founder of Sweet Fish Media, the producer/host of B2B Growth Show, a frequent B2B sales contributor featured in Entrepreneur Magazine HuffPost, etc. & is a best selling author of the game changing sales book, Content Based Networking. B2B Growth is constantly ranked in the top 3-5 B2B podcasts, Sweet Fish has worked with so many household names, to help them build their podcast empire around B2B sales it’s hard to count anymore & his book Content Based Networking has inspired a movement around the world. Needless to say, this months Coffee&Closers guest James Carbary, knows how to teach sales with out selling at a bar raising level & he is excited to share his secrets with you. --- Support this podcast: https://anchor.fm/coffee--closers/support

It opened doors that I didn't know existed. I met new people, found new opportunities, and received other unexpected benefits from organizing my thoughts. This result of writing, publishing, and selling a book makes the entire 6-step process worthwhile. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. I am here today to share Part 2 of the 6 Ps of Writing, Publishing, and Selling Your Book. A very quick overview: - The 6 Ps: purpose, proposal, process, publishing, people, and promotion - Publishing decisions should be guided by purpose - It takes a village of people to publish a book - Promotion is ultimately your responsibility Check out these resources to help you navigate the 6 Ps: - This is a blog post of reflection on writing my book - Check out this slide deck of the 6 Ps - Building Relationships Through Video (my talk about writing) Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Tech founders get plenty of advice. Wouldn’t it be great to learn from someone that’s done it multiple times and had a $1.1 billion exit? In this #Revenue episode, I interviewed Jim Eberlin, Founder and CEO of TopOPPS, and original co-founder of Gainsight (recently acquired by Vista) about 3 things he kept his eye on while starting his companies. What we talked about: The origin stories of Jim’s companies Rabbits, deer, and elephants — and when to go after them Metrics to track to reduce churn Common mistakes founders make This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

If one of your goals for 2021 includes writing, publishing, and selling a book, you might be looking for a roadmap right about now. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. I am here today to share Part 1 of the 6 P's of Writing, Publishing, and Selling Your Book. A very quick overview: - The 6 P's: purpose, proposal, process, publishing, people, and promotion - Purpose is knowing why you are writing - You absolutely need to write a book proposal - Your new mantra for the writing process Check out these resources to help you navigate the 6 P's: - This is a blog post of reflection on writing my book - Check out this slide deck of the 6 P's - Building Relationships Through Video (my talk about writing) Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Discovering the Aha moment in your business is a big deal. It can affect the entire course of the customer experience because it creates impressions that your customers can feel, remember, and act on.   I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show, here today to share some things I've learned about Aha moments.   You can hear me talk a bit about:   - The reasons our team has sent about half a million personal videos   - The Aha moment with video messages   - Resources for understanding the Aha moment in your org   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

It’s hard enough being a startup. Try being a startup that has to create its own category. Not only do you have to convince investors of your idea, but you also have to prove to buyers that they have a problem that needs fixing. In other words, earning revenue for an early enterprise software startup is tough. Alex Rubalcava, founder of Stage Venture Partners, shares some expert advice on early-stage fundraising. He and John discuss… The characteristics of an ideal startup investment opportunity Major pitfalls for early-stage SaaS startups to avoid How startups are managing remote selling and fundraising Follow Alex on Twitter @alexrubalcava . This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.  You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Unfortunately, you’re probably not going to pick up any nuanced sales wisdom from your cat like you would from your coworkers or managers. Working from home can be tough for many reasons, but not being able to absorb random little sales tricks from the people around you is a big one. So, I invited Major Account Executive from Displayr, Alexine Mudawar, onto the show to talk about… How she learns about new sales processes and insights from her home office How and why you should make a talk track that works for you The resources she’s been using to pick up nuanced sales wisdom lately The #Sales series is hosted by Patrick Downs of PandaDoc. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

En este episodio hablo sobre un método que puedes usar para crear contenidos sin tener que hacerlo todo tú y también promover tus contenidos con nuevas audiencias. Este método, llamado Content-Based Networking, lo acuñó James Carbary del B2B Growth Show.

Tonight’s guest learned firsthand about the transformational power of relationships after a chance meeting super-charged his career. He later decided to develop an approach to creating powerful relationships on demand. James Carbary is the founder of Sweet Fish Media and the author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He’s also the Executive Producer and Co-Host of the B2B Growth Show podcast. James joins us to share the story of that chance meeting as well as what he’s learned about readily connecting with people you want to build relationships with.

To celebrate the 100th episode of The Customer Experience Podcast, I decided to make you an Epic Takes Mixtape.   I watched every video clip from the first 99 episodes and selected 10 that I thought were transcendent. They reach beyond the day-to-day and speak to our humanity, our goals, and our dreams.   I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show, here today to share 10 amazing clips about being a better human.    In this episode, you'll hear from these 10 guests:   - Joey Coleman, author of Never Lose a Customer Again   - David Cancel, founder and CEO of Drift   - Levi Ayriss, VP of Northwest Field Operations at Dutch Bros Coffee   - Paula Hayes, founder, President, and CEO of Hue Noir Cosmetics   - Mat Sweezey, Director of Market Strategy at Salesforce   - Gil Cohen, Founder of Employee Experience Design   - Rachel Ostrander, Director of Runner Experience at Brooks Running   - Sangram Vajre, cofounder and Chief Evangelist at Terminus   - Darin Dawson, cofounder and President at BombBomb   - Todd Hockenberry, sales consultant, advisor, and coach at Top Line Results and coauthor of Inbound Organization   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

With seniority comes certainty… right? That wasn’t the case for Revenue Collective founder and host of The Sales Hacker Podcast, Sam Jacobs. And he figured other revenue leaders were having the same experiences. In this #Revenue episode, John speaks with Sam about the importance of being part of a supportive community, as well as…  A sales resource that isn’t being used to its full potential The metrics to follow that measure business health Hiring good stewards of the company Learn more about Revenue Collective at revenuecollective.com or email Sam at sam@revenuecollective.com.  This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.  You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He's also the founder of Sweet Fish Media, a podcast-first media company. He's been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).Follow James on LinkedIn here: https://www.linkedin.com/in/jamescarbary/Learn more about Sweet Fish Media here: https://sweetfishmedia.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeLearn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-videoVisit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

It takes 6 months for a sales rep to ramp up.  And in another 6 months, they’ll probably leave.  Why is it so hard to stop turnover in sales? And who can we blame? Today, I’m speaking with Fazilat Nassiri, Director of Recruiting at Guild Education, about how we can address these retention problems.  What we talked about: Why turnover is so high in sales Why meaning and belonging beats a paycheck Why finding a “culture-add” is beats the cult-like “culture fit” You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

How do you adapt to sell overseas? Say you’re from the U.S. and want to sell in the U.K. —  Should you go polite (and quietly scandalous), like Downton Abbey…  Or menacing like a Vinnie Jones character in Guy Ritchie film? Luckily, you don’t need to rely on pop-culture stereotypes because, in the latest B2B Growth, I catch up with Galem Girmay, Account Executive at Flywire and Co-Founder at RevGenius. Galem, originally from Sweden, started as a BDR in Boston and now sells across the pond. We discuss: How objections change overseas (and how to respond) Galem’s 3 most important tips for anyone selling  How to make angry, threatening responses fun (and the mindset you need to do it) You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

When you’re courting investment from venture firms…  Do you know what they are looking for?  Well, if you ask them they’ll tell you: Great teams. At least, that’s what Victor Gutwein, Founder and Managing Partner at M25, a firm investing in early-stage tech companies across the Midwest, will tell you.   In this episode, we discuss: How Victor identifies a great team What early-stage founders should prioritize The importance of mentorship You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Please email me about this podcast. I would truly love to hear from you.   I'm not kidding. My email is ethan@bombbomb.com.   I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show, here today to share what I've learned from podcast guests about customer feedback.   What you'll hear about:   - How to make the bad good & the good better   - Why I value customer feedback so highly   - Sources of customer feedback that you might have overlooked   - Episodes that focus specifically on handling feedback   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

What if I told you you don’t need to don blue paint and storm your boss’s office yelling “Freedom!” with a poorly executed Scottish accent to get professional freedom? You already have it. In this episode, I catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career.  What we talked about: What professional freedom is and how to claim it for yourself The fear you need to overcome to branch out How to get support from leadership at your workplace You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

You’ve started the company. You’ve made the product…  Now you find it’s not scalable. It’s time to pivot.  But don’t worry, pivots are inevitable. It’s how you pivot that matters.  In this episode, I speak with Bettina Hein, Founder and Board Member at Pixability and Founder and CEO of Juli Health.  As CEO, Bettina learned to embrace shifting gears. And as a self-described queen of pivots, Bettina found a repeatable process for pivoting successfully.  In this episode, we discuss How Bettina found a system for pivoting successfully Why CEOs must remain humble How to turn negative stereotypes into an advantage Related article on CEOPLAYBOOK: The Magic Wand: A Founding Story This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

What’s the battle-tested method to scale SaaS revenue and sales teams?  That’s what we’re answering today… Zorian Rotenberg, CRO at Infotelligent, joins host of the #Revenue series, John Grispon, on this episode of B2B Growth. Along with the only formula you’ll ever need to scale SaaS revenue, Zorian shares…  3 keys to sales repeatability An unconventional way of hiring the top talent Why LTV-to-CAC ratio should not be 3:1 in an early-stage SaaS company Resources mentioned in this episode: From Impossible to Inevitable Who: The A Method for Hiring (VooDoo hiring method) Recruit Rockstars zorian.com For Entrepreneurs blog This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.  You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Sales is an integral part of any business, but rarely associated with the CEO’s role. Sales are bottom lines only, right? Wrong. Engineer, turned breakout salesperson, turned powerful CEO, Jim Hemmer shares his journey to the chair, and dares you to think sales at the top doesn’t matter. High tech industry leader with a track record of creating successful companies at all stages of development from start-up to Fortune 500, and growing them globally to become major players in their sectors. Jim Hemmer, former CEO, WorkStride Related Article: Magic Moments: Five Enterprise Selling Plays for CEOs If you have a question, join the discussion on Instagram @ceoplaybook.co This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.

Why is there a stigma around focusing on revenue? If you want to support the development and growth your team members signed up for, you need to focus on driving sales. That’s what Matias Marquez, Founder & Chief Executive Officer at Buyatab Online, learned building — and eventually selling — the company’s platform. In this episode, he talks about his experience and explains: Why revenue remains one of the most important metrics Why listening to customers is essential Why everyone in your company should be focused on driving revenue You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, Spotify or here.

You already believe that sending video messages is one of the most successful ways to make you and your team members more visible to customers. But you're a little iffy on exactly how to adopt video messages into your organization successfully.    I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show, here today to share what I've learned about video messaging adoption from years with the BombBomb team.   What you'll learn about:   - The 4 stages of video adoption & their essential questions   - How to overcome the discomfort of seeing yourself on video   - Things people say when they've adopted video successfully   - What it looks like in your organization when sending videos is normalized behavior   Check out these resources I mentioned during the podcast:   - I wrote The Video Messaging Adoption Guide   - I co-wrote Rehumanize Your Business   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Creating a meaningful professional network has never been more important. James Carbary would know - he's built a seven-figure business off speaking with his ideal customers and creating hundreds of relationships along the way. James Carbary joins Stewart Hillhouse to talk about Content-Based Networking and why it's the future of business development. On this episode, James and Stewart discuss: • Why Content-Based Networking Is Like A Cheat Code • How To Add Legitimate Value (Especially When You've Got A Small Audience) • The Biggest Mistakes He Sees Others Making • What Kind of Content James Would Make If He Lost his 21,000 Followers) • And So Much More James Carbary is the founder of Sweet Fish Media and the Co-Host of B2B Growth Show. LinkedIn: https://www.linkedin.com/in/jamescarbary/ Sweet Fish Media: https://sweetfishmedia.com/ B2B Growth Show: https://sweetfishmedia.com/show/b2b-growth/

In this interview adapted from the B2B Growth Show, Logan Lyles sits down with Matt Heinz, President of Heinz Marketing, who explains the secret of how you can craft truly personalized messages that work in as little as 30 seconds.

In this interview adapted from the B2B Growth Show, Logan Lyles sits down with Matt Heinz, President of Heinz Marketing, who explains the secret of how you can craft truly personalized messages that work in as little as 30 seconds.

During the 2nd episode of the Community Builder Podcast, host Travis King, life-long student and community builder, talks to James Carbary, Founder of Sweet Fish Media, an agency for B2B brands. James is also the co-host of the B2B Growth Show, a podcast designed to help business-to-business marketing professionals achieve expansion. James shares strategies to organically create community, and make new friends in the process.  Show Notes: James Carbary started Sweet Fish Media as a blog-writing shop 3 and a half years ago.  James is a contributor to Entrepreneur and has done B2B Growth dinners for networking.  Sweet Fish Media offers podcasting and they repurpose that audio into additional content.  The process of nurturing relationships that James uses has turned friends into customers.  Listen to your customers for opportunities to ‘wow' them. Being around people in real life fills James with excitement.  Meeting people in person helps to expedite relationship building.  B2BGrowthDinners.com is a domain James' shares to initiate offline community building. B2B Growth podcast averages about 75,000 downloads a month.   Some of James' most valuable meet-ups have been small intimate groups, even with just one other person.   We are in the ‘attention economy.' Everyone is fighting for attention.  Community building is brand building: building trust at scale.  Start with community and allow community to shape your product or service.  3 Key Points: 1.  James Carbary cared more about building relationships with guests of his podcast than growing a listening audience. 2.  If you treat people like friends, you can successfully scale community. 3.  Creating magic moments is contingent on listening. Tweetable Quotes: -   “If I just ask my ideal clients to be a guest on a podcast, they all say ‘yes.' And then once they've all been on a show and we've collaborated and created content together, they are much more likely to want to do business with me.” – James Carbary. -   “We pivoted from being a blog-writing shop into being a podcast agency.” – James Carbary. -   “I think community is friendship.” – James Carbary. -   “When I think about friendship, I think, there is no agenda. I genuinely want to be as helpful as I can to my friends. I want my friends to win.” – James Carbary. -   “The reason you get into entrepreneurship is for the freedom and the flexibility.” – James Carbary. -   (B2B Growth Dinners) “One thing I'm starting to introduce is allowing the people that I'm inviting to bring someone else. And so when they bring someone else, they are obligated to show up because they invited someone else to it.” – James Carbary. Resources Mentioned: http://communitybuildershow.libsyn.com/website (The Community Builder Podcast) https://www.linkedin.com/in/travisking1 (Travis King's Linkedin) https://www.linkedin.com/in/jamescarbary (James Carbary) https://sweetfishmedia.com/ (Sweet Fish Media)   https://sweetfishmedia.com/b2b-growth/ (B2B Growth Show) https://twitter.com/jamescarbary?lang=en (@JamesCarbary)  https://itunes.apple.com/us/podcast/the-community-builder-podcast-with-travis-king/id1436370580?mt=2 (Itunes) to access the podcast Contact James Carbary on https://www.linkedin.com/in/jamescarbary (Linkedin), https://twitter.com/jamescarbary?lang=en (Twitter), or email: James@SweetFishMedia.com See acast.com/privacy for privacy and opt-out information.