The Social Network Show

embrace the art of stress-free creating overcome your procrastination get past the stress of not creating release your perfectionist tendencies let go of your moments of self-sabotage silence your inner critic  

Deep thoughts about tech trends toward cyborg humanity Individualism at risk in networked, connected society Does it matter if humans change form? TheSocialNetworkStation.com/shows/the-social-network-show/

How Frienedy rethinks social networking Parents can model and teach online behavior Four parent-led companies offer safety package Frienedy is gateway to Cyberwise, PocketGuardian, Kids' Email package deal    

• Teen suicides prompted dads to develop app • PocketGuardian monitors without “spying” • Avoid resentment and communication shutdown • Texting & many social media channels covered • Android or iOS phones supported • TheSocialNetworkStation.com/shows/the-social-network-show/ The parent company of The Social Network Show is Social Network Intermedia, Inc., a full-service podcast production company. With SNi's services, you can add the personal touch of audio to your communication with followers or customers. Set your blog or company website apart by letting your audience get to know you by hearing your voice. SNi provides coaching, recording, post-production, uploading, distribution, and promotion services so that all you need to think about is your message. To discuss the possibilities, email questions@thesocialnetworkstation.com

• Digital citizenship merges civics, character education & technology use • Merging networks leads stakeholders out of silos to collaborate • Global movement gathers steam with #digcitsummit • Nine elements of digital citizenship • Anyone can help kids build empathy & navigate digital world • TheSocialNetworkStation.com/shows/the-social-network-show/ The parent company of The Social Network Show is Social Network Intermedia, Inc., a full-service podcast production company. With SNi's services, you can add the personal touch of audio to your communication with followers or customers. Set your blog or company website apart by letting your audience get to know you by hearing your voice. SNi provides coaching, recording, post-production, uploading, distribution, and promotion services so that all you need to think about is your message. To discuss the possibilities, email questions@thesocialnetworkstation.com

• Tyson Schwartz of Soft-Lite Windows on home safety • How to be sure your home is not an easy mark • Ways to disguise your absence from home • Would your windows pass the structural forced entry test? • Ways to make a thief take more time and make more noise • TheSocialNetworkStation.com/shows/the-social-network-show/ The parent company of The Social Network Show is Social Network Intermedia, Inc., a full-service podcast production company. With SNi's services, you can add the personal touch of audio to your communication with followers or customers. Set your blog or company website apart by letting your audience get to know you by hearing your voice. SNi provides coaching, recording, post-production, uploading, distribution, and promotion services so that all you need to think about is your message. To discuss the possibilities, email questions@thesocialnetworkstation.com

• Security researchers as ambassadors to industry • Iamthecavalry.org leading safety of IoT • Malware hijacks a fetal heart monitor • Protecting humanity in connected world • How infosec can make your device safer • Five-star Cyber Safety Framework's guiding principles

• Computer security + Internet of Things • Safer outcomes sooner with collaboration • At high risk of hacking— • Autos, homes, medical devices • Planes, trains, dams, power plants • Join The Cavalry to the rescue • TheSocialNetworkStation.com/shows/the-social-network-show/

• Tony Avendorph, gang prevention trainer • Street gangs and white-collar crime • Off the street, on to social media networks • Law enforcement must patrol cyberspace • Why kids join gangs • Understanding—the first step to prevention • TheSocialNetworkStation.com/shows/the-social-network-show/ What is The Social Network Show all about? Listen to Women Worldwide interview with Dr. J

• Keep firearms out of the wrong hands • Remember, always Lock it Up! • NCPC teaches gun owners after-hours security • SafeFirearmsStorage.org • Protecting children can protect all of us • TheSocialNetworkStation.com/shows/the-social-network-show/

• Chuck Sczuroski, NCPC master trainer • Protecting 18- to 24-year-old young people • Gradual progress in response to mass shootings• Keeping guns away from highest risk populations • TheSocialNetworkStation.com/shows/the-social-network-show/ Do you ever need to get work done, but don't have the time or budget? Fiverr.com is an amazing online services market place. Fiverr.com gives you instant access to millions of creative and professional services from people who love what they do. Say you're looking for a new logo, help with Internet marketing, search engine optimization, any digital service! Just go to fiverr.com, sign up for free, select from 150 categories of service, and pick your pro. HERE'S YOUR PROMO CODE: theSNS, (as in “the Social Network Show”!) and that will get you 20% off your first purchase. Enter that promo code theSNS at the beginning of the payment process to get this great discount. Find any digital service you need on Fiverr with just one click. Most of you listening to this podcast are lifelong learners, like me. So I want to tell you about The Great Courses. Celebrating their 25th anniversary, they offer over 500 courses on history, fine arts, government, to name a few. For example, I recently listened to the audio lecture series, The First Amendment and You: What Everyone Should Know. Taught by First Amendment scholar, Dr. John Finn, the course explores how the First Amendment, at just 45 words, is the pillar of American democracy and the impact it has on our culture.Right now, you can order from 8 of their bestselling courses– including: The First Amendment and You at up to 80% off the original price! But, this 80% savings is only available for a limited time! Order today: Go to thegreatcourses.com/social

Bullets • Presented by National Crime Prevention Council & Mid-South Bank • Most identity theft starts with lost wallets • Phishing, vishing, and smishing, Oh my! • Protect your credit report with a PIN number

• Constitutional scholar, Dr. John Finn explains • Freedom of speech and new media • Hate speech and trolls • Free speech vs. dignity and equality of persons • TheSocialNetworkStation.com/shows/the-social-network-show/ ________________________________________ Most of you listening to this podcast are lifelong learners, like me. So I know you'd love The Great Courses, too! I recently listened to their audio lecture series on The First Amendment and You: What Everyone Should Know. Taught by our guest, Dr. Finn, the course explores how the First Amendment, at just 45 words, is the pillar of American democracy… and the impact it has on our culture. Right now, you can order from 8 of their bestselling courses– including: The First Amendment and You: What Everyone Should Know at up to 80% off the original price! But, this 80% savings is only available for a limited time! Order today: Go to thegreatcourses.com/social You've been hearing about the fast-paced, high-growth digital marketing industry; it's filled with exciting career opportunities. So, I encourage you to visit dmipostgrad.com to download a brochure from the Digital Marketing Institute and find out why studying their Postgraduate Diploma in Digital Marketing is the perfect way to get ahead. The Postgraduate Diploma is designed, developed and taught by industry experts with knowledge of cutting-edge trends and specialist experience. They have equipped over 10,000 students with the skills and knowledge they need to excel in the digital industry. Visit dmipostgrad.com and download a brochure for the Digital Marketing Institute's Postgraduate Diploma in Digital Marketing and start realizing your digital career goals.

Bullets for Libsyn: • Employers need staff with verified, specific digital skills • Digital Marketing Institute founders analyzed skills needed • DMI is now the leading global provider of digital education • Education developed by DMI adopted by top universities • Even innovators need standards—the digital space is growing up • TheSocialNetworkStation.com/shows/the-social-network-show/ You've been hearing about the fast-paced, high-growth digital marketing industry; it's filled with exciting career opportunities…and salaries. So, I encourage you to visit dmipostgrad.com to download a brochure from the Digital Marketing Institute and find out why earning their Postgraduate Diploma in Digital Marketing is the perfect way to get ahead. The Postgraduate Diploma is designed, developed and taught by industry experts with knowledge of cutting-edge trends and specialist experience. They will help shape you into an accomplished digital marketer with a skillset that covers everything from mobile, social media and search marketing, to digital strategy and planning. To date, DMI has equipped about 10,000 students with the skills and knowledge they need to excel in the digital industry. Having taught online for various universities for the past nine years, I can personally endorse online education. At DMI, studying online means that you can enjoy 24-hour access to video lectures, downloadable support materials and interactive quizzes, whether you're using your tablet during your morning commute, your mobile phone on your lunch break, or at home on your laptop or desktop. Study wherever you want, whenever you want, and complete the course at a pace that suits you. I strongly encourage you, whether you want to secure a new job, move up in your current organization or grow your own business, visit dmipostgrad.com and download a brochure for the Digital Marketing Institute's Postgraduate Diploma in Digital Marketing and start realizing your digital career goals. Today's episode of The Social Network Show is brought to you in part by PulseInsights.com. Pulse Insights collaborates with you to design one-question micro surveys to find out what you most need to know about what your website visitors need from you. Please go to Pulse Insights dot com, take a look, and ask for a demo of how they can help make your current analytics much more valuable! Even if you had all the digital skills you could ask for, you'd still only have 24 hours a day, so it is great that you have access to millions of creative and professional services from people who can do what you can't get to via an amazing online services market place, Fiverr.com (two r's). Say you're looking for a new logo, help with Internet marketing, search engine optimization, any digital service! Just go to fiverr.com, sign up for free, select from 150 categories of service, and pick your pro. That's F-I-V-E-R-R dot com. HERE'S YOUR PROMO CODE: theSNS and that will get you 20% off your first purchase. Enter the promo code at the beginning of the payment process to get this great discount.

• Melissa Westendorf, JD, PhD, of TechnologyWellnessCenter.com• How tech addiction has led some to crime• Legal fallout after years of technology overuse• Teaching moderation from a young age• Easy access to prevention materials• TheSocialNetworkStation.com Today's episode of the show is brought to you in part by PulseInsights.com. Pulse Insights collaborates with you to design one-question micro surveys to find out what you most need to know about what your website visitors need from you. Please go to Pulse Insights dot com, take a look, and ask for a demo of how they can help make your current analytics much more valuable! In spite of the numerous challenges the Internet presents, it does mean you now have access to millions of creative and professional services from people who love what they do. I'll take a moment to explain an amazing online services market place, Fiverr.com. Say you're looking for a new logo, help with Internet marketing, search engine optimization, any digital service! Just go to fiverr.com (that's the word five with TWO r's), sign up for free, select from 150 categories of service, and pick your pro. HERE'S YOUR PROMO CODE: theSNS, (as in “the Social Network Show”!) and get 20% off your first purchase. Enter the promo code theSNS at the beginning of the payment process to get this great discount. It's the easiest way to get everything done at an unbeatable value! Find any digital service you need on Fiverr with just one click.    

• Software producers are not currently liable for damages due to sloppy coding • Your unprotected computer can be used to attack your friends' computers • Getting from caveat emptor to accountability in the software industry • Giving up right to sue for damages is standard in Terms of Service • Suggestions to protect yourself from cyber intrusion (basic computer hygiene) This episode of the show is brought to you in part by PulseInsights.com. Pulse Insights collaborates with you to design one-question micro surveys to find out what your website visitors need from you. Please go to Pulse Insights.com, take a look, and ask for a demo of how they can help make your current analytics much more valuable! The Great Courses are fascinating video and audio lectures in a wide variety of subjects… taught by top professors—no assignments, no tests, just listen and learn. I'm on my second time through Professor Rosenzweig's course, Thinking about Cybersecurity: From Cyber Crime to Cyber Warfare, in which he explains the unique dangers emerging, and the ways we're learning how to recognize, manage, and reduce these dangers, some of which you are discussing with us today. My listeners can order from 8 bestselling courses on sale at a fantastic discount – including Thinking about Cybersecurity! But, this special offer is only available for a limited time and only through the following site: thegreatcourses.com/Social Please order today! In spite of the numerous challenges the Internet presents, it can give you access to millions of creative and professional services from people who love what they do. Say you're looking for help with a new logo, Internet marketing, search engine optimization, or any digital service! Just go to fiverr.com, sign up for free, select from 150 categories of service, and pick your pro. Here's your PROMO CODE: SNS, (as in Social Network Show!) to get 20% off your first purchase. Enter the promo code SNS at the beginning of the payment process to get this great discount.

• Study by Bain & Co. reveals many women grads aspire to top management • But hopes and confidence are much lower among women with over two years' experience • Director Ashley Maria's new film, Pioneers in Skirts, explores why • As she interviews new hires and women in management

Libsyn bullets • Bruce Schneier talks about privacy and security • His new book Data and Goliath • The hidden battles to collect your data and control your world • The nonsense of data vs. metadata • Why privacy is not a changeable social norm • The harm ubiquitous mass surveillance does to our society • TheSocialNetworkStation.com/shows/the-social-network-show/ This episode of the Social Network Show was supported in part by PulseInsights.com. Pulse Insights adds a valuable new dimension to your website analytics through one-question micro surveys scientifically designed with you, to find out what you most need to know about your website visitors. Please go to Pulse Insights dot com, take a look, and ask for a demo of how they can help you know what your visitors think.

• Emerging technologies are outpacing ethics, law, and regulation • Why do we need regulation? • Why are concerns are no longer just the stuff of sci-fi? • What types of regulation would be faster and more flexible? • How can consumer power and liability insurance play a role? • TheSocialNetworkStation.com/shows/the-social-network-show/ The Social Network Show is brought to you in part by PulseInsights.com. Pulse Insights adds a valuable new dimension to your website analytics through micro surveys scientifically designed with you, to find out what you most need to know about your website visitors. Please go to Pulse Insights dot com, take a look, and ask for a demo of how they can help you know what your visitors think. Are you one of our business listeners who mail and ship stuff? Then I'm sure you've thought there's gotta be a better way than time-consuming trips to the post office or a costly postage meter lease. Ah! Enter stamps.com You buy and print official US postage right from your own computer and printer AND get discounts on postage you couldn't get at the PO, even if you took the time to get there. With stamps.com you'll save 50% or more over a postage meter. Right now, use my promo code SOCIAL for this special offer: a 4-week trial PLUS $110 bonus offer of a digital scale and up to $55 FREE postage. Don't wait! Go to stamps.com before you do anything else, click on the microphone at the top of the homepage and type in SOCIAL. That's stamps.com, enter SOCIAL. ________________________________________

Guest: Josh Ochs—branding expert and author of Light, Bright and Polite • Parents: fourteen might be a good age to go public on social media • Apps to use to build an online portfolio of accomplishment • How to use social media to impress colleges and future employers • TheSocialNetworkStation.com To our listeners—You can help us make sure our advertisers are those you want to hear from: podsurvey.com/social

• Journalists as gatekeepers on social media news • Getting your news on Facebook vs. Twitter • Differences among Newspapers, TV, and Online News on social media • Your view of the world: Facebook vs. Twitter • Professional journalists on Facebook & Twitter • TheSocialNetworkStation.com/shows/the-social-network-show/  

LIBSYN BULLETS Ted Smith of the International Campaign for Responsible Technology (ICRT.co) explains what consumers can do to call the electronics industry to account to lessen the human and environmental costs of producing our favorite devices and operating our favorite online social networks. • Silicon Valley contains the largest concentration of EPA Superfund clean-up sites of toxic contaminants in the nation (29 sites) • Why the electronics industry is far from being clean or green • Your mobile phone contains 60 different metals, many of them toxic • Making one computer chip requires 630 times its weight in fossil fuel and chemicals • Mining accounts for much environmental damage (Animus River toxic sludge from gold mine) • Exporting device assembly to other countries has pushed the cost in human health and life to communities without the ability to protect themselves or their environment • You can read and endorse the Challenge to the Global Electronics Industry bit.ly/challengehightech • Consumer purchasing power is another tool to help right these wrongs • [insert episode link]

• Social networks: the good, the bad, and the horrifying • Ways in which info tech challenges are not new • Comparing being glued to your smartphone to having your nose buried in a book • Life in a novel isn't real, but those online or via text are just as real as those around you • Why social network owners are accountable for providing a safe playground • Twitter's 2014 suspension of accounts promoting ISIS “This episode of The Social Network Show is brought to you in part by Pulse Insights dot com. Pulse Insights adds a valuable new dimension to your website analytics through micro surveys scientifically designed with you, to find out what you most need to know about your website visitors. You'll see an example at thesocialnetworkstation.com. Please go to Pulse Insights dot com, take a look, and ask for a demo of how they can help you know what your visitors want." “I know you've heard me promote stamps.com before and I really appreciate their support of this show. Right now is your chance to just TRY IT. If you or your staff spend valuable time going to the Post Office, give stamps.com a try. You won't be risking a thing and Stamps.com makes mailing and shipping ANY letter, ANY package EASY – Use your own computer and printer to buy and print official U.S. postage. Right now – use my promo code SOCIAL for this SPECIAL OFFER: a No-Risk Trial Plus $110 Bonus Offer – that's a digital scale and up to $55 FREE postage. The digital scale helps you decide the best class of mail based on your needs and calculates the exact postage needed. I say it's a no risk trial, but while that is definitely true for you, Stamps.com is willing to take a risk, because if you op-out after your month-long free trial, the digital scale and any postage left is YOURs to keep! Afraid you'll forget? Just note the end of your trial period on your calendar. That's what I did with my free trial of Amazon Prime and I've already cancelled because I didn't use it that much. But I suspect you're going to want to keep Stamps.com at their very reasonable rate.¬ Don't wait! Go to Stamps.com, before you do anything else, click on the little microphone icon at the TOP of the homepage and type in SOCIAL. That's Stamps.com, enter SOCIAL.” Show Recap

• Changes in brain structure after longterm online gaming • When does technology overuse become technology addiction? • What role do family history and genetics play in addictive behavior of any kind? • Why is Cognitive-Behavioral Therapy helpful in overcoming technology addiction? • How is technology addiction similar and different from other addictions? This episode of The Social Network Show was brought to you in part by PulseInsights.com. Pulse Insights adds value to your website analytics through micro surveys scientifically designed to find out what you most need to know about your website visitors. You'll see an example at thesocialnetworkstation.com! One thing I don't think anyone is addicted is running to the Post Office!! You do whatever it takes to make sure your business runs efficiently but constant trips to the Post Office can get in the way. With our sponsor, Stamps.com, you'll be able to spend less time at the Post Office…and more time growing your business Stamps.com makes mailing and shipping ANY letter, ANY package EASY. And by the way, from our own experience here at SNi, I can tell you that it is very easy to set up, it is not a big hassle. There aren't a lot of hoops to jump through, the wall isn't very high to start using this. You use your own computer and printer to buy and print official U.S. postage. The digital scale will do the thinking for you. It calculates the exact postage needed AND helps you decide the best class of mail based on your needs. Join over 500,000 small businesses that use Stamps.com and NEVER go to the Post Office again! Right now – use my promo code SOCIAL for this SPECIAL OFFER: a No-Risk Trial Plus $110 Bonus Offer – that's a digital scale that plugs right into your computer and up to $55 FREE postage. Don't wait! Go to Stamps.com, before you do anything else, click on the microphone at the TOP of the homepage and type in SOCIAL. That's Stamps.com, enter SOCIAL. Dr. Strohman uses Stamps.com for her business and said she will send Dr. J a copy of her book, Unplug: Raising Kids in a Technology Addicted World, using her Stamps.com account, right after the interview.

Bullets: ·         How adding humor can improve your effectiveness ·         Humor can use the comic, absurd or incongruous ·         Five ways in which humor contributes to your success ·         Why humor is a necessity, not just nice to have

• Spider Graham interviews Hollis Thomases of ReinventionWorks • Hollis relates her own journey to finding an ideal livelihood as an aggregator and curator of all things reinvention • How to use the many skills acquired in your past careers to forge a new one • A lack of joy in what you do is a strong signal to reinvent yourself • Widespread job dissatisfaction, post-retirement goals, changes in life circumstances at any age all indicate reinvention is relevant to large numbers of people

• University of Miami School of Law professor, Dr. Mary Anne Franks, discusses the Supreme Court decision of the Elonis case • Mr. Elonis posted “lyrics” to his Facebook page about having his wife killed, wanting to assault her, wanting to blow up a kindergarten, among other wishes. • Disappointing decision dealt with very narrow legal issue • Statute involved was unclear on what constitutes a “threat” – does it depend upon the speaker's subjective intent, or upon the audience's fearful reaction? • Why those working to stem domestic violence are concerned about the impact of this decision • Successes of the Cyber Civil Rights Initiative with large high tech firms to voluntary ban revenge porn and with proposed federal legislation

• Attorney, college instructor, blogger, speaker David Ryan Polgar explains the purpose and planning of #digcitsummit, the Digital Citizenship Summit scheduled for October 3, 2015, at the University of St. Joseph in West Hartford, Connecticut. http://digcitsummit.com • Dr. J expands on the metaphor of cyberspace as the Wild West and notes that it was not a permanent condition geographically, nor will it be technologically. • Mr. Polgar and Dr. J discuss the advantages of breaking down silos, having stakeholders from education, organization leaders, government, parents, educational technology companies, etc., meet and learn what the rest of the world is doing to forward digital citizenship. • How does info tech use impact our creativity? Our critical thinking? Our conversational skills? Those are aspects of humanity worth preserving in spite of the lure of convenience that helps sell info tech, sometimes in toxic doses. • What can over-reliance on algorithms and apps do to creative problem solving?

Guest, Rob Walch, Vice President of Podcaster Relations with Libsyn There was a time when E-mail was the new kid on the block. America Online (AOL) was a major player, then anyone could get their own free hotmail.com address. As Erik Qualman mentioned in our recent episode, Customer Service Goes Social, contact with others went from mainly over the phone, to via E-mail. And along came websites—everyone in business, as well as non-profits and governmental offices, incorporated having a website into their normal expectations. It opened up e-commerce, as you could “hang up a shingle” on the world wide web and be open for business. To keep followers apprised and educated, many added channels such as blogs, video on one's website or on YouTube. And of course, social media now includes a myriad of tools to choose from. Today you will be treated to an update on another medium, one that may become as standard as a website in the coming future and as personal as a video message, but with fewer demands on you, the source, and the consumer. Because, let's face it, if video is nothing more than a talking head, is it really worth not only your time to produce, but the visual attention it asks for from your audience? I used to call what we do online radio, but technically, that refers to “terrestrial radio stations”—those that broadcast over the air waves from big towers—that are increasingly adding Internet streaming of their live programming so they can be accessed live, in real time, over the Internet instead of on a radio, or they are uploading broadcast programs to be listened to later, upon demand. That would be “Internet radio.” Whereas the episodes of this show are expressly created to be uploaded to the Internet where you can listen to them at your convenience and on any device. This is a podcast. So I am embracing the label podcasting. I am a podcaster, and proud of it. There will be many more of us soon. I'm your host Jane Karwoski, and today you will be hearing from Rob Walch, the Vice President of Podcaster Relations with Libsyn/FAB Universal and co-author of the book Tricks of the Podcasting Masters. He loves to help businesses and individuals launch their podcast and teach them how to become successful Podcasters. In addition, he is the host of several podcasts himself! Including podCast411, and Today in iOS. He also co-hosts Today in Podcasting and The Feed: Podcasting Tips for Everyone. You know, I think Rob has found his calling, it is podcasting!! Congratulations to Libsyn on their new partnership with Spotify. I remember asking one of my college students where teens today hear new music, if not on the pop-music radio stations of yore. And her answer was Spotify. What made partnering with Spotify attractive to Libsyn? Exactly that, the millennials. Libsyn definitely wants to introduce podcast listening to the younger generation and make it a habit throughout their life. Millennials are usually described as born before 2000, or between 15 and 35 years of age—late teens through early adults. During the current beta stage, Libsyn content is now available to about 10% of Spotify listeners in the US, UK, Germany, and Sweden. Spotify has its own podcast and opened a Libsyn account to get their podcast into Spotify! Although focusing on podcast content especially of interest to millennials, they will eventually open up to virtually all podcasts. In that way, listeners will stay on the Spotify platform rather than go “where everything is.” Currently, listeners from 35 to 55 seem to generate the majority of podcast downloads. Spotify's audience is primarily 12 to 35. With an average of 75 million monthly users, the partnership between Libsyn and Spotify doubles the number of potential podcast listeners. Libsyn makes it easy for podcasters to release their content to various destinations such as iTunes, SoundCloud, TuneIn Radio, etc. Although the beta Spotify is for iOS, the Android access will soon be available, which is ...

The host of The Social Network show, experimental psychologist “Dr. J,” Jane Karwoski, welcomes her guest Erik Qualman to the show. Erik is often called a Digital Dale Carnegie. He is a #1 best-selling author and motivational keynote speaker, having spoken in 42 different countries. His book Socialnomics: How social media transforms the way we live and do business made Amazon's #1 best-selling list for the US, Japan, the UK, Canada, Portugal, Italy, China, Korea and Germany. His work has been featured on almost every media outlet including 60 Minutes, The Wall Street Journal, Forbes and ABC News. His 2014 book What Happens in Vegas Stays on YouTube is already being adopted by universities and companies for training purposes and was nominated for the Pulitzer Prize. It's been followed by What Happens on Campus Stays on YouTube. We've seen more and more big brands turning to social media networks to as a way to augment customer service. Erik's response to the question, “Does that tactic seem to be working?” is that done right, it definitely does work. It provides another access point to the company for the customer. It isn't about technology; it's a relationship play. As in cultivating any relationship, hard work goes into it. Erik compares the turn to social media to the transition from strictly telephone customer service to E-mail. It was seldom a whole-sale turnover, rather a shifting of emphasis. Then and now, there are times when “talking to a real human” is perceived as essential by the customer. Making the most of those needs, Zappos redirected $40 million earmarked for traditional marketing and put it into customer service. One change was to empower the rep to resolve any issue under $100 without going to their manager. That saved time and reduced customer frustration, but on the other hand, Zappos stopped considering call time as the metric of success and looked at the net promoter score. Thinking of the company as being in the business, not of selling shoes, but of customer service, reps can stay on the phone chatting with customers or finding answers to any question that comes up, whether or not it has to do with the transaction. One theme Erik brought out was the desire to “surprise and delight” the customer. By scanning social media, companies can capitalize on opportunities. A prime example was when Wheat Thins picked up on a Tweet reading, “Ah! I'm out of Wheat Thins! My life's officially over!” The company spotted that, found her, and showed up with a pallet of Wheat Thins. The video of the event went viral. Mr. Qualman has himself surprised and delighted classes he found with hashtag searches that were discussing any of his books. He joins the conversation and offers to ‘Skype into' the class to discuss the book personally. As a result of such meetings, he realized the need for a campus edition with more emphasis on cyberbullying and sexual harassment to curb both practices. In What Happens on Campus Stays on YouTube!, he also focuses on what to post, rather than on what not to do, helping students build a solid, positive digital reputation. Many thanks to you, our listener, for joining us for this episode. Please visit 50shows.com, to hear important interviews with, for, and about Women Worldwide with dreams to live! If you are listening by way of iTunes or Stitcher.com, please subscribe. And thank you for telling your friends about The Social Network Show. Please have fun and be safe, online and off, until we welcome you here again. Erik Qualman is often called a Digital Dale Carnegie. He is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 42 countries. His book Socialnomics was a finalist for Book of the Year from the American Marketing Association and is about how social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His work has been featured o...

Do you ever find yourself exhilarated and exhausted by turns? Or maybe delving into seemingly unrelated areas of interest? Those are signs of your creative mind at work! And you may be surprised to learn of the benefits of your unorthodox approach to learning and career. Today, you'll be hearing from a Hall of Fame member. The International Adult and Continuing Education Hall of Fame (located at University of Oklahoma) inducted professor Kathy King in two thousand eleven. Professor of Adult and Higher Education at the University of Central Florida in Orlando, Kathy is an award winning author who has published 30 books. Recent ones include Empowering Women through Literacy and The Professor's Guide to Taming Technology, others focus on workplace training and online learning. She is known for her conference sessions and innovative topics and is a popular international keynote and conference speaker, mentor, and professor. Kathy's areas of research include instructional technology, faculty development, and mentoring. I met Professor King at the Text and Academic Authors Assoc. conference recently. While listening to her presentation there, I realized it was filled with ideas valuable for you, regardless of occupation.The core of Dr. King's presentation was developing tools to help us meet our goals, whatever they might be. But in terms of setting those goals she emphasized the need to “be who you are as a result of your whole life experience.” That is especially important in the 21st century when the career a young person prepares for through training or higher education may not even exist four years later! What is essential in candidates for any position in any field is flexibility. It is hard to get rid of the notion that ideally, one finds her niche early, sticks with it, and becomes a recognized expert, if not guru, of the field. I noticed from Dr. King's CV that her Bachelor's degree from Brown University was in Biochemistry, followed by a Master's in theology and missions, a Master's in adult education, and a doctorate in higher education from Widener University. So she has a number of strands in her life journey, even just looking at her education. Professor King gave us some examples of how earlier interests have been useful, maybe even essential, to later career opportunities. She applied her early training in biochemistry to mastering technological tools. This is the type of cross-training that must be spelled out in cover letters and given top-billing in résumés or CVs. After researching the organization you will be interviewing with, you can customize your documents to emphasize the life experience that qualifies you for the position. Like many of us, Dr. King has a lot of different balls in the air. She described some of the tricks and tools she uses to keep them from falling to the floor and rolling off into oblivion. Google calendar can be useful as it can be customized and used across all your devices. Although project management software might be worth the time to master, she enjoys having Excel serve the same purpose. In the interview Dr. King describes how to set up Excel to keep track of a number of simultaneous projects as you move through the steps to accomplishment. Getting to know and accept your own individual process of writing, or whatever activity your field involves, will help you be the “master of your own universe.” If the timeline you set out proves unrealistic, you simply revise it. When your life consists of many different strands—interest in a wide range of ideas, projects, and so forth—lists and charts help to avoid feeling overwhelmed and helpless in face of the project viewed as a whole. Dr. Kathleen King of University of Central Florida concludes with inspiring thoughts about attaining a balance in life between accomplishment, health, and activities that nurture your spirit. Kathleen P. King, Ed.D.  is a Professor of Adult and Higher Education at the University of Central Florida....

Diane Graber of Cyberwise: No Grownup Left Behind There's some fear of the unknown for parents, because their kids are growing up in a world so different from the one they grew up in. Although that was true for an earlier generation or more, dangers seem to have multiplied. Principles of human behavior, though, Diane emphasizes, haven't changed although the tools available have. Focus on the behaviors, and you won't have to keep up with every new tool. Consideration for others, ethical behavior, good manners, need to be modeled by parents even while children are too young to use the tools the parents are using, because little ones are taking it all in. Research shows adults are prone to share personal information online than kids are! Three things our guest recommends 1. Remember it's not about the tools, it's about using them wisely. 2. Be curious about the world kids are living in, especially when they first start using social media, before the door closes in teen years when they are not so eager to have you enter their world. 3. Try the apps out yourself to see what the buzz all about. Your kids can help you learn how. In teaching the Cyber Civics™ Privacy unit Ms. Graber has her 7th graders read the Privacy Policy of a tool they are interested in using, providing help with the legal terms. In small group discussion the kids go over the policy and voice their reactions to it. “I can't believe that! That's not right!” is a common reaction. Some decide they can live without an app that makes unfair demands. The 3-year middle school Cyber Civics™ curriculum includes in year one, Digital Citizenship, in year two, Information Literacy (how to retrieve, analyze, and use information), and in year three, Media Literacy (how to analyze media messages). If you'd like to introduce your child's middle school to the program, contact Diane at cyberwise.org or go to cybercivics.com for a leaflet or free downloads of the actual lessons for one-hour per week of the school year. Her school found that the students' school scores have risen because so many subject areas are touched upon in the classes and critical thinking skills are being taught. Success depends upon the three communities (teachers, children, and parents) working together, so workshops for teachers and presentations to parents are available. Front-running apps at present include Instagram and Snapchat. It is important to remind kids that there are a number of ways that Snapchat's “disappearing” shots can be recorded by others, contrary to the belief that they cannot form part of their digital footprint that stays online. On the plus side, kids can save their ‘snaps' throughout the day and combine them to form Snapchat stories to tell others about their day. News bits from CNN and National Geographic are distributed to Snapchat users, increasing its value. It is very important for parents to support and abide by the age requirements of various tools. If you must be 13 to sign up, stick with that and do not let peer pressure or kid pressure coerce you into allowing your children to use the app if they are underage. They will not be protected by the Children's Online Protection Act (COPA) if they have lied about their age. Furthermore, developmentally children do not typically have the cognitive ability to think ethically before the age of 13. Diana Graber has long been a producer and marketer of media — including film, video, television, print, and live sports events. Together with her husband, she co-owns Graber Productions, an Emmy-award winning (8 times!) film and video production company.  In addition to producing the content for CyberWise, No Grownup Left Behind!, Diana is recognized as an expert in “digital literacy.” As Adjunct Faculty of the Media Psychology M.A. program at the Massachusetts School of Professional Psychology (MSPP), she taught “Media Psychology for the 21st Century.” She also developed and teaches a middle-school media literacy program call...

Can you remember the first time you heard mention of The Cloud? For me it was a TV ad presenting a woman working on family photos—for some reason The Cloud was the answer to all her problems. Since then, this catchy concept has been wholeheartedly embraced by purveyors of convenience. And today almost all electronic goods and services make mention and use of it. But isn't it an interesting notion! Clouds are light, filmy, puffy, billowy, they are almost immaterial, further perpetuating the illusion that cyberspace is unworldly, not tangible, vague, just out there somewhere in another dimension. Today you'll hear about the very physical nature of The Cloud. We will take a journey to the center of the Internet with author Andrew Blum. His writings about architecture, design, technology, urbanism, art, and travel have appeared in numerous publications such as Wired, Vanity Fair, The New Yorker, The New York Times, The Wall Street Journal, The Guardian, Popular Science, and Metropolis, where he is a contributing editor. The book you'll be hearing about on is called Tubes: A Journey to the Center of the Internet, which has been published globally and translated into ten languages. Mr. Blum has degrees in literature from Amherst College and in human geography from the University of Toronto. What first got Andrew interested enough in this subject to research and write a book about it? He grew increasingly intrigued about what was real in a tangible, physical sense, about the Internet. Maybe it was the squirrel that nibbled through a cable in his Brooklyn backyard, interrupting his service, who started it all. That was certainly a physical aspect to the Internet! Finally, some time later, he learned that from there the cable went underground to a big brown metal box a few neighbors away to join other cables at a junction box, where they were combined into a few strands of glass (fiber optic cable). This process continued toward a “head-end” where resides a cable modem termination system (CMTS), then toward “master head-ends” and the biggest hubs, of which there are only 12 to 13 on earth! Who maintains these cable gathering stations where different network companies agree to cooperate with others, their competitors, in a process called “peering”? Network engineers who work in the dark, cold, lonely, concrete world of wire cages containing racks of servers with eerily blinking lights. A few times a year they gather together for face-to-face networking and discussion at NANOG (North American Network Operators Group). They not only have to be great trouble-shooters when something in their network of networks goes wrong, they must be diplomats, negotiating sharing agreements between the competing networks they work for. At the time of recording, it's been almost two years exactly since Edward Snowden's revelations about the extent of eavesdropping NSA has been doing. Before that watershed event, Andrew caught a glimpse of the global and physical nature of the phenomenon. At the central Internet hub of Germany, his guide explained to him that national security “siphoned off” 10% of the traffic passing through it. The information kept going, but was copied to be examined. Although the significance of this information escaped him at the time, he now appreciates that eavesdropping on a mammoth scale has been standard operating procedure for years among a variety of governments. Throughout Tubes: A Journey to the Center of the Internet, Mr. Blum encounters the small world of giant data centers and the humans who run them. Does it resemble a cloud? One of his guides stated, “This has nothing to do with clouds. It has everything to do with being cold!” “The cloud is a building. It works like a factory.” Not to leave us entirely without romance, Blum concludes, “What I understood when I arrived home was that the Internet wasn't a physical world or a virtual world, but a human world.” Andrew Blum is the author of Tubes: A Journey to the C...

Spider Graham (co-author of Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power) talks with Jim Meskauskas, Co-founder and Chief Strategic Officer of Media Darwin. Jim helps clients develop an awesome business communication strategy. He is a medialogist who has spent the last 20 years living, breathing and thinking about how to use media to move people to action. From strategy, planning and buying, to measurement, data tech and operations, he's got it covered! That's one of the very cool things we can do here at The Social Network Show—bring you a half hour or so of consultation with national, even worldwide, experts at absolutely no cost to you!! Jim describes large corporate digital advertising as focusing only on data-driven “puzzle problems.” He feels strongly that there is another kind of problem marketing needs to solve: “mystery problems.” By thinking about why media dollars should be apportioned in a particular way, Jim takes a more philosophical approach requiring intelligent interpretation of customers' motives. He offers the example of working with Dole fresh vegetables. They needed to ask the usual questions: Who are the target audiences? Where do they live? How is it they're spending their time? But another essential question was, Why is someone going to be interested in this product? The answer may not be rational, as JP Morgan said, people will give two reasons for doing something, “a good reason and the real reason.” Marketers need to reach not for the rational cortex, but for the older part of the brain, the limbic system, if not the old reptilian brain! (In spite of all that, Dole fresh veggies purchasers' motives came down to health and convenience.) Spider points out that in contrast to some of the cringe-worthy marketing out there, which forgets that it is addressing human beings, a better approach involves getting people's attention in such a way as to start a meaningful conversation. Jim emphasizes that better engineering and technology is not the solution to all marketing problems by saying, “All of human behavior can't be rendered in a machine-readable form….ultimately the reason somebody is doing something [such as marrying for love or for money] is going to matter when you try to persuade them to choose you over someone else.” Understanding the motives, the reasons why, of those you are hoping to move to a specific action, is crucial in deciding what you will say. Mr. Meskauskas describes the non-actions of humans, not countable, therefore not data, as marketing or human behavior dark matter. A promising source that can help researchers observe without influencing is the raw social stream. Collecting and filtering social media, although slanted toward positive experiences, tells a more direct story of what is motivating people than traditional means such as diaries or focus groups. The social stream is the biggest of big data. Jim Meskauskas WHO AM I? Jim Meskauskas is a co-founder and Chief Strategic Officer of Media Darwin, a consultancy specializing in strategic planning of commercial communicative action. He's a medialogist who has spent the last 20 years living, breathing and thinking about how to use media to move people to action. From strategy, planning and buying, to measurement, data tech and operations. WHAT I DO. Approach to all problems logically, mixed with a consideration for the fantastical. First, find what kind of problem it is – a puzzle problem, which requires the right kind and amount of data; or a mystery problem, which requires the right interpretive intelligence based on the right experience. Next, subject that conclusion to a zero-based planning process. This avoids the prejudices of the past while accentuating potentialities of the future in a practical framework. Outside of that, his likes are horror movies, Southeast Asian cuisine, his wife and his cat -- not necessarily in that order. Dislikes are mean ...

"The Spider Graham Series" with guest, Jeremy Dalnes of PULSE INSIGHTS Spider Graham (co-author of Taking Down Goliath, veteran digital media buyer, seller, and producer, and long-time digital advertising, sales, and marketing practitioner) talks with Jeremy Dalnes about the myriad advantages of micro surveys in getting to know the visitors to your website, online shoppers, or listeners to your podcast. Dalnes, who recently launched Pulseinsights.com, explains how one-question surveys serve as a trail head, an entry point to huge amounts of data that can be analyzed according to the respondents' position in the sales funnel. The response rate to traditional surveys is a microscopic 0.5%. Pulse Insights has achieved from 4% to 17% response rates to single-question surveys, which are not interruptive or obtrusive, thus keeping the experience positive. The person who sees the survey can respond as easily as he or she can refuse, as both take just one click. A business can adopt “agile learning” about its user base, to better shape content strategy or acquisition strategy. The results of the micro survey can be presented integrated with Google analytics, making access a breeze. The most intriguing comments by Jeremy Dalnes deal with the importance of emotion as a driver of action. As an example, he cites a pharmaceutical company that included a question about belief—Do you believe this treatment will work?” Belief does not show up in Google or other analytics (except through Pulse Insights), but with it, strategists can see differences in segments and begin to understand potential customers presently in the upper levels of the sales funnel. Dr. J asked Mr. Dalnes, a graduate of Oberlin Conservatory of Music, about the influence of music on his work. He speaks about the importance of learning to listen to the other members of your ensemble (team members) who absolutely must be listening to each other on performance night. The conductor is the CEO whose work is primarily pre-performance, shaping the sound. The individuals' execution depends upon practice, but to nail it on performance night they must be listening to each other. Jeremy Dalnes is Co-Founder of Pulse Insights a customer experience optimization platform that leverages voice of customer data combined with deep industry expertise to create an agile learning environment that drives material improvement in the metrics that matter for our clients. Prior to Pulse Insights, Jeremy served as Worldwide Director of Digital Strategy for Johnson & Johnson Medical Devices where he led global digital strategy to drive customer engagement and loyalty. Previously, Jeremy was VP of E-Business for Panasonic North America, where he was responsible for all online sales and marketing for Consumer Electronics North America. Originally from Chicago, Jeremy has worked in customer acquisition strategy, PR, and online advertising technology both in California and New York for such innovative and entrepreneurial companies such as Home Decor Products, Consumer Health and Wellness Startup, Zeo and Excite.com. Jeremy is an active conference speaker having participated in numerous industry conferences including Internet Retailer, Shop.org, & Ad:Tech. He received his bachelor's degree in Technology in Music and Related Arts (TIMARA) from the Oberlin Conservatory of Music.  

Is the younger generation running digital circles around you? Thanks to our expert guests our listeners are familiar with many guidelines for parents, educators, and adults in general, who are confronting the challenges of the digital age. This episode goes one step farther, because Diana Graber of Cyberwise.org has provided mini courses designed to teach you what research has shown to be the six most important Digital Life Skills. Ms. Graber earned an M.A. in Media Psychology and Social Change, making her an ideal guest for The Social Network Show. She and Dr. J discuss the importance of getting research findings into the hands of the public. When researchers write primarily for other researchers, too often even the most useful information can become cloaked in jargon with which the general reader is unfamiliar. Diana has translated and organized valuable information in bite-sized chunks as certificate modules available at the very affordable price of $8.99. (cyberwisecert.com) In fact, your first course is completely free. Schools can subscribe to Cyber Civics™ [http://www.cyberwise.org/#!get-the-cyber-civics-program/c10pf ], years 1 and 2, to provide curriculum in digital literacy training to middle school educators. Asking children to show you how to use the social apps they are fans of is a great way not only to learn the ropes, but also to establish the custom of being where your kids are, before they reach the teen years when they are may not be so eager to communicate. Diana observes that the frontal lobe, source of judgment, may not completely develop until the age of 25! She notes other developmental milestones that will help you appreciate the opportunity, as well as the challenge, information technology presents. Diana emphasizes that behavior is far more important that the particular digital tool-du-jour. Although new tools appear almost daily, behavioral principles are evergreen, carrying over from one app to the next! Diana Graber has long been a producer and marketer of media — including film, video, television, print, and live sports events. Together with her husband, she co-owns Graber Productions, an Emmy-award winning (8 times!) film and video production company.  In addition to producing the content for CyberWise, No Grownup Left Behind!, Diana is recognized as an expert in “digital literacy.” As Adjunct Faculty of the Media Psychology M.A. program at the Massachusetts School of Professional Psychology (MSPP), she taught “Media Psychology for the 21st Century.” She also developed and teaches a middle-school media literacy program called Cyber Civics™. A regular contributor to The Huffington Post and many other publications, she is tapped often by the media (TV/radio) to comment on tech topics. She has a B.A. in Communications Studies from UCLA, an M.A. in Media Psychology & Social Change from Fielding Graduate University/UCLA and was a finalist for the NAMLE Research Emerging Scholar Award for her paper,  New Media Literacy Education. Her Cyber Civics program was recognized as an "Innovation in Education" finalist by Project Tomorrow and the O.C. Tech Alliance. She serves on the boards of the Journey Foundation and Wheels4Life and resides with her husband and two “digital native” daughters in Capistrano Beach, CA. You can connect with Diana on LinkedIn    

Jayne (J. A.) Hitchcock is one of many individuals giving their all in the grass-roots, front-line effort to help children and teens cope with cyber abuse. Jayne heads up Working to Halt Online Abuse (haltabuse.org and haltabuseKTD.org) to give not only advice, but hands-on free assistance to adults, as well as kids. Jayne passes on a steady stream of great tips for cyber citizens via Twitter (@Netcrimes) and is joined by her Siberian Husky (@Cybercrimedog) in visits to schools (and on Twitter!). Dr. J reviews with Jayne her longtime involvement starting with legislation addressing E-mail abuse after being targeted herself, back in 1997. Since then, she has worked continually to help train law enforcement in how to deal effectively and considerately with reports of cybercrime. As J. A. Hitchcock, she has turned her talent as an author to the subject as well. You can read her 2006, second edition, of Net Crimes & Misdemeanors: Outmaneuvering Web Spammers, Stalkers, and Con Artists (with a Foreword by Vint Cerf) and from 2013, True Crime Online: Shocking Stories of Scamming, Stalking, Murder, and Mayhem, which are discussed in our interview. Ms. Hitchcock explains how Phoebe, "The Cyber Crime Dog", has especially enabled discussion with early elementary school students. Problems online and with smart phones have become more of a problem for that age group in recent years, as online safety training has been aimed at older kids and teens for the most part. But Phoebe had developed cataracts, threatening to limit her participation in cybercrime fighting. Jayne and Dr. J discuss what needed to be done and the help Phoebe's supporters can offer to offset the high cost of her eye surgery through www.gofundme.com/v5z4sg Although mass media and social media are great ways to increase awareness and educate the public, one-on-one, face-to-face work such as done by Jayne, and other guests on The Social Network Show, such as Darren and Beth Laur (@crimefighterguy), Rich Guerry (@RichardGuerry) and Carol Todd (@c_todd). Jayne A. Hitchcock is an author and cyber bullying and cyber crime expert. She volunteers with the U.S. DOJ Office for Victims of Crime, the National Center for Victims of Crime, and law enforcement agencies worldwide. She has worked tirelessly with legislators in the drafting and passing of many of this country's Internet laws. As president of WHOA (Working to Halt Online Abuse) at haltabuse.org and WHOA-KTD (Kids/Teens Division) at haltabusektd.org, Jayne continues a mission to educate adults and children in online safety. Jayne conducts law enforcement training for local, county, state, military and federal agencies. Her speaking schedule on cyber crime and cyber bullying includes elementary/middle/high schools, universities and colleges. She also lectures at libraries, conferences, and corporations. She has been featured on Swift Justice, America's Most Wanted, 48 Hours, Good Morning America, Cosmopolitan and TIME magazines, and local, national and international newscasts, and was selected by Lifetime TV as their "Champion For Change." Jayne's eighth book, Net Crimes & Misdemeanors 2nd edition, covers just about anything that can happen online and how to stay safer (netcrimes.net). Jayne's ninth book, True Crime Online: Shocking Stories of Scamming, Stalking, Murder and Mayhem is now available (truecrime-online.com). She is also on the editorial board of the International Journal of Cyber Crimes and Criminal Justice. She is a member of Operations Security Professionals Society, Sisters In Crime (national and New England), Maine Writers & Publishers Alliance, National Rifle Association (Life Member), The American Legion, and 3rd Marine Division Association (Life Member).  

With national concern about the relationship of police and the communities in which they work, The Social Network Show welcomes another episode of the National Crime Prevention Council Series that discusses this issue. Co-host Michelle Boykins, Senior Director of Communications introduces her guest, Sue Rahr, Executive Director of the Washington State Criminal Justice Training Commission and a former Sheriff in King County, Washington. Sue tells us how important the current national conversation about the relationship of the police and communities, is for the future. She is positive that the new police recruits will change the culture of the police departments because of the current training they are getting and the use of social media to enhance communication about crime. Much of the discussion in today's show was about a report that Sue wrote with a colleague titled, From Warriors to Guardians: Recommitting American Police Culture to Democratic Ideals. The report indicates that law enforcement has drifted off course in building close ties to community members and that the "tough on crime" and "zero tolerance" stance in police departments has had unintended consequences that are not good. Listen to the show to hear about the tough decisions that police officers have to make and what Sue thinks needs to be done to improve community policing. Susan Rahr, Appointee for Member, President's Task Force on 21st Century Policing Susan Rahr is Executive Director of the Washington State Criminal Justice Training Commission, a position she has held since 2012.  From 2005 to 2012, she served as the first female Sheriff in King County, Washington.  Ms. Rahr spent over thirty years as a law enforcement officer, beginning as a patrol officer and undercover narcotics officer.  While serving with the King County Sheriff's Office, she held various positions including serving as the commander of the Internal Investigations and Gang Units, commander of the Special Investigations Section, and Police Chief of Shoreline, Washington.  Ms. Rahr received a B.A. from Washington State University.  

Are you concerned about the police involved shootings and the reactions of the communities around the country? Welcome to another episode of the National Crime Prevention Council Series with Co-host Michelle Boykins, Senior Director of Communications and her guest, Chief Gary MacNamara from the Fairfield Connecticut Police Department. Chief MacNamara addresses this issue and explains the difference between traditional policing and community policing. In this episode, you will hear about how he believes the police departments can rebuild rapport with communities, even those that have had a long standing history of bad relations. Chief MacNamara also shares with us what he learned about community relations after being a first responder to the Sandy Hook Elementary School shooting and shares his thoughts on the pros and cons of using body cameras. Chief Gary MacNamara B.S. Law Enforcement Science - University of New Haven, Connecticut Masters Degree in Public Administration - University of New Haven, Connecticut Chief MacNamara is a 22 year veteran of the Fairfield Connecticut Police Department, starting as a patrol officer in 1988. There he served as a Field Training Officer and was temporarily assigned to an Auto Theft Task Force. He has served the department as a Detective, Detective Sergeant, Lieutenant, and Captain. He has recently been serving the department as Deputy Chief. His duties include overseeing the Field Services Division of the Fairfield Police Department, covering patrol, investigations and Special Services. In the past he has overseen the Emergency Response Team, Hostage Negotiators, Training Unit, Internal Affairs, Accreditation and Public Information. In 2002, he was the lead negotiator at Fairfield University where he successfully negotiated the release of 27 students and a professor held hostage on the campus, by a subject claiming to possess an explosive device. That same year, 2002, MacNamara was a Fairfield County Hero Award nominee for courage, dedication and commitment to Public service, and Police officer of the year for the Bridgeport Exchange Club. Chief MacNamara has taught in the area of Critical Incident Response, as well as Interview and Interrogation techniques, auto theft, internet safety for both children and parents as well as in the areas of school violence and hostage negotiations, sharing his experiences during the University incident. MacNamara is a 2004 graduate of the FBI National Academy (219), as well as a 2009 graduate of the FBI LEEDS Session #61. He is also an adjunct professor at POST University. He was also a former journalist for the Justice Journal where he wrote a monthly column called "What if. ", and has appeared as the co-host, with Lt. Perez, of a local public access television series “Just the facts”. He has also appeared on the NBC Today Show, Geraldo Show, MSNBC Live, Dateline NBC and the Line-up on Fox News.      

The Boston Red Sox named clinical and social psychologist Dr. Englander Most Valuable Educator of 2013 because of her work in technological aggression and how it interacts with peer abusiveness in general. She was the Special Editor for the Cyberbullying issue of the Journal of Social Sciences, and has authored about a hundred articles in academic journals and books. She is a frequent guest on The Social Network Show. For this episode, Dr. J asked Professor Englander to sketch out the important issues parents face with regard to technology as their child grows. Even when your child is still an infant or toddler, it is helpful to think through what your family policy about “screen time” should be. The first thing to consider is one's own use of screens, be they computers, smart phones, tablets, or even television. Dr. Englander explains why info tech can impact human development, even at or perhaps especially at, a very young age. What exactly are babies and toddlers missing out on if parents are interacting with their devices, rather than with their child? As children enter school age, parents might ask, “Is there a particular age when I should let my child have a smart phone?” Dr. Englander says there is no other question she is asked as often as that one! She explains the factors to consider, including a surprising one dealing with family economics. And adolescence, of course, raises many info tech issues, and they are also discussed in this episode. Elizabeth Kandel Englander is a professor of psychology and the founder and director of the Massachusetts Aggression Reduction Center at Bridgewater State University, which delivers anti-violence and anti-bullying programs, resources, and research for the state of Massachusetts. She is the author of the book, Bullying and Cyberbullying: What Every Educator Needs to Know (Harvard Education Press; October 2013). Learn more about Dr. Englander on her website.

Ireland's economy was hit hard by the global financial crisis of 2007-08 and entered into economic depression in 2009. By 2012, unemployment reached 14.6%. (http://en.wikipedia.org/wiki/Post-2008_Irish_economic_downturn) In this interview with Jim Nico and Dr. J, Joanna Murphy, Chief Operations Officer of ConnectIreland, explains the effort to capitalize on the connections of 70 million persons of Irish heritage living abroad, the Irish diaspora, in getting Ireland back to work. A passionate proponent of the program, Ms. Murphy describes the creation of jobs through the participation of “connectors.” Anyone can register as a Connector on the website “ConnectIreland, our country, your opportunity”. If a business the Connector refers to ConnectIreland creates jobs in Ireland, the Connector can receive a reward of €1500 per job. Joanna's enthusiasm is contagious as she speaks of rolling out the figurative red carpet for visitors who come to Ireland to explore the possibilities of setting up shop. The Irish government has gone all out to favor “a green light over red tape.” This intriguing leverage of a worldwide social network among those of Irish heritage highlights the value of cooperative effort among government, non-governmental agencies, and grass roots participation of persons-with-something-in-common around the world. Joanna Murphy is the Chief Operating Officer of ConnectIreland – an incentivised referral programme appointed by IDA Ireland to deliver the Succeed in Ireland Initiative. She is responsible for ConnectIreland's brand development and strives to extend its reach through partnerships with leading global organisations, such as GAA, DAA and many more. A business development specialist, Joanna leads ConnectIreland's international marketing growth and has worked on countless successful marketing campaigns since being appointed as COO. Prior to joining ConnectIreland as Project Manager in 2013, where she quickly rose through the ranks, Joanna was Managing Director at two highly successful business entities, Protherm Thermal Insulation Solutions and MLCS, which she established and subsequently sold. Her passion and enthusiasm for the ConnectIreland model is matched only by her invaluable experience in the Irish business market and she has been prominent in furthering links among the Irish, at home and abroad. Joanna holds a first class honours degree in business studies from the Irish Management Institute.

For this interview, Dr. J asked Professor Katie Davis of the University of Washington Information School about her two upcoming studies funded by federal grants. The common theme is that learning takes place in lots of places, not just in school classrooms. They have a lot of fun discussing these ideas! One place that is a center of learning for the whole community is the public library. Accessing information is key to learning. Now that information is more often sought online than in books, libraries are reinventing themselves as places of digital learning. Katie's grant will allow her to help librarians incorporate digital media into their work with youth so that young people's learning at school and with peers is supported by learning they experience in libraries. She will be funded by Institute of Museum and Library Services (IMLS), through the Laura Bush 21st Century Librarian Program. Dr. Davis wrote The App Generation: How Today's Youth Navigate Identity, Intimacy and Imagination in a Digital World along with Howard Gardner when she was at the Harvard Graduate School of Education. A project examining the issue of identity will be supported by an additional grant for five years by the National Science Foundation. To cultivate an identity that includes STEM (science, technology, engineering, and math) skills and interests, Katie will develop and test a digital badge system in conjunction with Seattle's science-based afterschool program. Similar to physical badges worn on a sash by members of youth groups, digital badges are a way to provide formal recognition for learning that often occurs informally in the company of peers, often working on computer-based activities. Incorporating them into the classroom would appeal to the interests, goals, and everyday technology use of students. A systematic progression of badges will provide validation of learning that can be included in applications to college or jobs. Professor Davis explains the exciting potential of such a system that would also make clear the skills required to earn a particular badge. Dr. Katie Davis is an Assistant Professor at The University of Washington Information School, where she studies the role of digital media technologies in adolescents' academic, social, and moral lives. She also serves as an Advisory Board Member for MTV's digital abuse campaign, A Thin Line. Prior to joining the faculty at the UW iSchool, Katie worked with Howard Gardner and colleagues as a Project Manager at Harvard Project Zero, where she was a member of the GoodPlay Project and Developing Minds and Digital Media Project research teams. In addition to publishing and presenting her research in scholarly venues, Katie regularly shares her work with parents, teachers, business leaders, and policymakers in an effort to build connections between research and practice. Katie is the co-author with Howard Gardner of The App Generation: How Today's Youth Navigate Identity, Intimacy, and Imagination in a Digital World, which was published in October 2013 by Yale University Press. The book represents a synthesis of the research that Katie conducted with colleagues on the Developing Minds and Digital Media Project and the GoodPlay Project at Harvard Graduate School of Education. Drawing on interviews with young people, focus groups with the adults who work with them, and comparative analyses of youth's artistic productions from 1990-2011, the book explores how today's “digital youth” are different from the youth who grew up in a pre-digital era. Links The App Generation Digital Youth @ UW iSchool Harvard Project Zero

Dr. J's guest co-host Spider Graham invited Kevin M. Ryan to join in discussing the book they wrote together, Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Time Your Spending Power. Listening to this show is a great way to get to know the authors of this book, which begins with some goal clarification work to lay the basis for developing strategy and learning the tactics of using particular digital tools. Kevin explains his desire to write a cross-disciplinary, holistic guide for small businesses in contrast to the many narrowly focused marketing books that were readily available. By emphasizing overall strategy and providing many examples, the book makes it possible to see where the various digital channels can play a role in marketing within a limited budget. Because of the Internet, anyone can now engage with potential customers, finding out what their needs and interests are. It is no longer necessary to have deep pockets to film an infomercial—YouTube is available. You can invite viewers to let you know by posting comments what they think of your message. Because of search engines and alerts, you can find almost anyone commenting about your product or service and respond to comments, whether they be positive or critical. Personal interaction takes time but is an excellent way of fostering “organic growth.” While Goliath-like companies can spend fortunes reaching wide, general audiences, the Davids use shrewd reasoning to identify a small target and deliver precisely aimed, individually tailored messages. And that is where digital marketing excels. Kevin Ryan founded the strategic consulting firm Motivity Marketing in April, 2007. Kevin is known throughout the world as an interactive marketing thought leader, particularly in the search marketing arena. Today's Motivity is a group of professionals  focused on thought leadership, innovation and exacting tactical execution in a modern digital advertising agency environment. Over decades in the business, he formerly has served as global content director for Search Engine Watch and Search Engine Strategies, VP, Interactive Media for the Interpublic Group agency. Wahlstrom Interactive, and CEO of Kinetic Results, an Advertising Age Top 20 search engine marketing firm. Directly feeding our marketplace intelligence, Kevin has published hundreds of articles on search and interactive marketing in industry publications such as Advertising Age, iMedia, MediaPost, ClickZ and Search Engine Watch. His insights are universally acknowledged as best in class by marketers everywhere. His former client roster and personal case history includes market-leading brands Rolex Watch, USA; State Farm Insurance; Farmers Insurance; Minolta Corporation; Samsung Electronics America; Toyota Motor Sales, USA; Panasonic Services; and the Hilton Hotels brands.Widely quoted and recognized as an industry expert, Kevin has appeared often in our most trusted news outlets: ABC, CNN, The Associated Press, Wall Street Journal, USA Today, New York Times and numerous others.   Rob ‘Spider' Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com. Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying. Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct Unive...

The Social Network Show welcomes you to the first episode of The Spider Graham Series. Much has been said about getting to know your target audience by listening to social media conversations before using the channel to offer a product or service. But how do you accomplish that? Rob “Spider” Graham is a twenty-year veteran of digital media buying, selling, and production. He is CEO of Trainingcraft LLC, a company he founded to train and consult with publishers and advertisers with regard to digital advertising, marketing, and sales. In this interview, he shares highlights from Taking down Goliath: Digital marketing strategies for beating competitors with 100 times your spending power with you and Dr. J. The goal is to create opportunities to start conversations that are about your audience and not your brand by • carefully analyzing needs and interests that characterize your ideal or potential customers, you can search for conversations revolving around those topics. You might respond to blog posts with a comment or join a Twitter conversation in real time. • offering your audience unique or exclusive content or information • creating forums (blog, webinars, articles, etc.) that allow you to speak directly to the needs and interests of your prospects and customers • giving your prospects a forum where they can interact with you. Spider will return with Kevin M. Ryan, the co-author of Taking down Goliath: Digital marketing strategies for beating competitors with 100 times your spending power. Rob ‘Spider' Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com. Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying. Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct University professor teaching over 100 digital media development, online marketing, media buying and ecommerce business courses at the University of Massachusetts, Harvard University and Emerson College; Rob has over 12 years online course development; he has been a speaker at over 100 different digital marketing conferences and venues ; he is experienced in Rich Media advertising and audience targeting; he is the Author of Advertising Interactively, Fishing From A Barrel, Going Native and Co-author of Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power. He has over 8 years as a monthly columnist for ClickZ.com covering Streaming and Rich Media technologies, Behavioral Targeting strategies and technologies and targeted media buying; and Rob is presently a columnist for BizJournals.com covering online business and digital marketing best practices for small businesses.  

Michelle Killebrew is a “social optimist.” In this episode of The Social Network Show, she speaks with listeners about her conviction that social technology is helping us be more human, rather than less, as many fear. Ms. Killebrew leads customer-centered marketing strategy for Social Business at IBM. Since earning a BS in Economics at Santa Clara University in the heart of Silicon Valley, Michelle has worked in IBM's Enterprise Marketing Management division, thoroughly integrating Coremetrics analytics into campaigns. She then headed up IBM's World Wide go-to-market and demand generation organization in the Smarter Commerce initiative. Now she is refining the definition of social business and creating research-based content to guide businesses in embracing it. Together Michelle and Dr. J discuss whether engagement with online communication seal us off from genuine face-to-face relationships. Whether we are inclined toward optimism or skepticism, it is important to realize that technology can be used for good or ill. Public engagement in debate and analysis of the issues involved, such as privacy, security, social skills, and human empathy, is crucial, while apathy and defeatism is a worse enemy than any of the threats technology presents. Michelle Killebrew's talk on this subject, delivered at TEDx, University of Nevada in Reno, can be watched on YouTube and you can visit her website to learn more about Michelle. Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience - from initial acquisition through to loyal customer - and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. Previously, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM's new Smarter Commerce initiative, where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer. Michelle has over 15 years of high-tech marketing and holds a B.S. in Economics from Santa Clara University. You can connect with Michelle on LinkedIn and read her recent articles on ClickZ

McGruff the Crime Dog is all about preventing crime, including keeping your home safe. McGruff's human, Michelle Boykins, National Crime Prevention Council's Senior Director of Communications and Dr. J discuss what to look for in home security systems, many of which are connected to you via the Internet. Joining them is Jay Stuck, Chief Marketing Officers and Executive VP of Sales for Secure Watch 24 Security Solutions (SW24 Security Solutions).  An innovator in technology-based security services, the company was founded in 2004 by veteran law enforcement professionals. Some of the points you will learn about include: Common sense low tech prevention How home monitoring has changed in the past five years allowing you to connect remotely to your home as an example of IoT, the “Internet of Things” Efforts reliable installers make to ensure proper operation before they leave your home Practices you can count on from reputable home security companies Features to look for if you are going to do it yourself Online sources for DIY security equipment such as ProtectAmerica.com http://Simplisafe.com www.frontpoint.com The importance of reducing false alarms Several ways SW24 has contributed to the public good by collaborating with NCPC Jay Stuck, is the Executive Vice President, CMO of Secure Watch 24 Security Solutions.  Jay is an award-winning marketing and sales professional with more than 30 years' experience in consumer and business-to-business sales, advertising, sales promotion and media relations. In addition to managing several of SW24's sales programs, Jay is charged with spearheading SW24's penetration into new vertical markets, enhancing its brand recognition and managing the SW24 corporate profile across all advertising and social networking media. He formerly served as Vice President, Residential Sales for Guardian Protection Services in Pittsburgh, PA. Jay was also responsible for all worldwide marketing for ADT for 10 years as VP, Global Brand Marketing and Communications. He was awarded Sales Leader of the Year by Honeywell/First Alert in 2009 and 2010. He is also currently a member of the Executive Committee of the Board of Directors of the National Crime Prevention Council.   A veteran of hundreds of interviews, including an appearance on Fox News, Jay is a frequent speaker at security industry conferences such as ESX and ESA. You can connect with Jay on LinkedIn

The Social Network Show presents another episode of "The Anything Digital Series", with Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and his guest, Joanna Bloor, the former Vice President of Sales Operations and Advertising Operations at Pandora Radio and currently the Strategy Lead and Board Member at Leading Women in Technology. Between 2010 and 2015 the way we listen to audio content has changed. We are not just turning on the radio in the car but instead listening to music, news, talk shows etc. online, especially on our smartphones. Joanna Bloor has been right in the middle of this digital transformation. In this episode, you will hear about: The advantages of listening to digital audio content Some insight into how companies like Pandora know what to offer to consumers If this is the end of terrestrial radio The growth of the podcast With nearly two decades of experience in digital, print, broadcast radio and broadcast television, Joanna Bloor is a veteran of the media space. Her experience encompasses Sales, Sales Management, Operations and Advertising technology. In her leadership role Joanna built the Advertising Operations team and scaled the team and systems while preparing them for a successful IPO from $100M annual revenues to over $700M annually in less than 3 years. Joanna has worked with both start-ups and established organizations within the technology, online media, restaurant and retail sectors. Successfully leveraging early successes in sales and management, Joanna has become a nationally recognized expert in advertising operations. Excellent operational, analytic, and financial skills allow her to deliver top notch, strategically significant process system design and implementation while working with all players from coordinator to executive. Joanna is a member of Hipower, a select group of women corporate leaders focused on accelerating member's leadership roles from professional success to wide-ranging significance. Hipower is organized under Leading Women in Technology, dedicated to unleashing the potential of professionals who advise technology businesses and executives. Joanna presents frequently on a wide range of topics related to the advertising operations industry. As someone who works daily with young, energetic and ambitions Millennials, Joanna speaks passionately about how to guide this new generation of workers and get the very best out of them. “They can create magic if you ask the right questions and provide appropriate structures.” You can connect learn more about Joanna on her website 

The Social Network Show presents another episode of "The Anything Digital Series", with Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation. "Wearable technology?" Are you one of the almost 3 million people who went out on April 10th and bought an Apple Watch? Michael Theodore tells us that the Apple Watch and other smart watches are part of the much bigger technology of "wearables" (watches, e-Textiles-devices being sewn into fabric or shoes, etc). Listen to Michael tell us why the Apple Watch is such a big deal given that it is not the first "smart" watch on the market; what exactly does the Apple Watch do that other smart watches do not do; and what wearable technology is coming in the future. (By the way, the definition of Cyborg from Wikipedia: A cyborg (short for "cybernetic organism") is a theoretical or fictional being with both organic and biomechatronic parts.) Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little's Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops. You have the chance to win $100 for answering this survey (of course, you will have to answer the first question to qualify). This survey will let us find out more about our listening audience so we can target our shows for you. Please take this very short survey for us. The first question is OPTIONAL. Thanks from the staff of The Social Network Show:  http://survey.libsyn.com/thesocialnetworkshow

Please help us find out more about you by taking the survey and be entered in the drawing to win $100. See details below. The Social Network Show welcomes Melanie Kraintz, Social Media Channel Strategist at Cisco Systems to the April 23, 2015 episode where she tells us about the advantages of using video as a marketing tool for businesses and causes. Video has proven more effective than print and is shared more than text, making it more social. Melanie shares the unbelievable statistics on YouTube uploads and visitors and explains the best uses of YouTube. You will not want to miss her tips on what makes the best marketing videos. And, most importantly, how do you get your video found on YouTube and other platforms. Her tips include; how to do the best title, the best description, and the best thumbnail that will get you the best search engine optimization. Another tip is to check out Wordtracker.com to find out what words are searched the most. Melanie Kraintz is a Social Media Channel Strategist for Data Center and Software Defined Networking (ACI) and is part of the Global Social Media Marketing Team within Corporate Marketing at Cisco Systems. Melanie manages the channel strategy for all things Data Center leveraging Twitter, Facebook, Google+, LinkedIn, YouTube, SlideShare, blogs, and much more. Although Melanie joined Cisco in September, 2014, she has worked in high tech content development and the execution of digital marketing strategies to drive web traffic and build community among audiences around the world for Microsoft, AT&T and T-Mobile in the past 14 years. Melanie graduated from Central Washington University with a double major in Public Relations and Video Production. Melanie also has a double minor in Mass Communications and Advertising. Melanie hails from Monroe, Washington (Seattle area) and enjoys all things outdoorsy including hiking, camping, and running. In her spare time you can find her playing with her Shih Tzu/ Yorkie puppy or planning a future getaway with her husband of seven years to a beach in a remote location. Melanie is passionate about video and social media, so don't hesitate to ask any questions you may have. You can learn more about Melanie on her website and the Cisco Blog You have the chance to win $100 for answering this survey (of course, you will have to answer the first question to qualify). This survey will let us find out more about our listening audience so we can target our shows for you. Please take this very short survey for us. The first question is OPTIONAL. Thanks from the staff of The Social Network Show:  http://survey.libsyn.com/thesocialnetworkshow

Please help us out and take the very short survey listed at the bottom of this post. The Social Network Show welcomes David Ryan Polgar to the April 16, 2015 episode. David Ryan Polgar, attorney, educator, Communication Director at Copilot Family, contributing writer to The Good Men Project and TechEthicist defines the term "overplugged", meaning so plugged into technology that you may not have a good handle on life. Dr. David Greenfield at The Center for Internet and Technology Addiction and David Ryan Polgar broach this topic on the website Overplugged.org. In this episode you will hear more about what the constant use of communication technology does to our thinking ability; why stepping away from technology and deep thinking are important for creative thinking; why it is ok to be bored; and is there a dopamine and "technology feel good" connection. Also, check out David's recent article, Is Your Family Overplugged? Time for Tech Balance on drgreene.com. David Ryan Polgar is not your regular tech guy. With a background as an attorney and educator, he digs below the surface to examine our tech use from an ethical, legal, emotional, and sociological perspective. A frequent speaker and featured in major media publications (Boston Globe, Financial Times, SiriusXM, Forbes), Polgar has given two TEDx talks—the most recent was an exploration of post-death communication. He is also a contributing writer to The Good Men Project and the Communications Director at Copilot Family (www.CopilotFamily.com), a startup aimed at helping parents and educators with guiding children's tech use. He commonly discusses issues surrounding digital citizenship and ways to positively use tech to improve the human experience. You can learn more about David on his website David Ryan Polgar Here are a few more links to check out: Positive Digital Footprint: http://youtu.be/DeoB6rzwcDU How to be Human (The Good Men Project): http://goodmenproject.com/ethics-values/human/ Mental Obesity (TEDx): http://youtu.be/g2pre2xnA1M Are We Overplugged?: http://www.forbes.com/sites/francesbooth/2014/10/15/are-you-overplugged-interview-with-david-ryan-polgar/ Digital Diet TV interview (from Mad Life with Andrew Shue [CafeMom; Times Square]: http://bcove.me/ti398j8z We would like to find out more about our listening audience so we can target our shows for you. Please take this very short survey for us. The first question is OPTIONAL. Thanks from the staff of The Social Network Show:  http://survey.libsyn.com/thesocialnetworkshow  

The Social Network Show welcomes Rob Walch, Vice President of Podcaster Relations at Libsyn to the April 13, 2015 episode. First, a request for our listeners. We would like to know a little more about you. Libsyn, the podcast hosting site where this show is hosted, provides a survey at the following link:  http://survey.libsyn.com/thesocialnetworkshow. Please help us out and take a minute to fill out this survey. Rob Walch, the Vice President of Podcaster Relations at Libsyn explains what having a podcast does that other forms of communication do not provide. Podcasting can be everything from a hobby to a marketing tool for a business. There are 400 million blogs and only 200,000 active podcasts. Rob explains the advantage of having a podcast as an adjunct to your business, for example as a marketing tool. He also shares a few hints on how to grow your audience and the traits of successful podcasters. Rob Walch is the Vice President of Podcaster Relations at Libsyn.  Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is also the co-author of the book, Tricks of the Podcasting Masters and was the editors pick as a Top 10 Reference Book for 2006 by Amazon.com. Rob has been listed as the 5th most influential person in podcasting according to the book, Podcasting for Dummies. He has consulted on podcasting for Senator Edwards, Governor Bill Richardson and the Sacramento Kings/Monarchs to name a few. He was also a monthly columnist for Blogger and Podcaster Magazine, the first print magazine covering this new media space. Rob was also Chair of the Education and Outreach Committee for the Association of Downloadable Media. Rob started podcasting in 2004 and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4TV). Additionally, Rob is the host of Today in iOS (iPhone) Podcast-the first and largest podcast about the iPhone www.todayinios.com Since 2004, Rob has presented at over 100 events on the subject of podcasting and New Media and these events include, the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, New Media Expo, and Blogworld Expo. He is also a regular guest Lecturer at the University of Kansas School of Journalism. In 2004, Rob received his MBA from the University of Connecticut. He also has an Engineering degree from the University of Dayton. You can reach Rob at Rob@Libsyn.com