Podcast appearances and mentions of laura beauparlant

In this episode, Mary Sullivan, co-founder of Sweet but Fearless talks with Laura Beauparlant, founder of Lab Creative, author of Brand Chemistry and creator of Brand Camp about her entrepreneurial journey and how it led to the creation of Lab Creative and Brand Camp. Recognizing that personal branding extends beyond a job title or employer, she understood that carefully selecting the stories you share is crucial for enhancing your brand, while oversharing can potentially damage it. Laura offers invaluable insights on how to strike the right balance, using storytelling to enhance your brand while protecting the reputation you've established. Laura is an internationally acclaimed speaker and entrepreneur with over 18 years of experience. She utilizes her creativity and unique methodologies to aid growth-oriented entrepreneurs in recognizing and harnessing their unique abilities. Her approach ensures that brands not only stand out but also attract the right clientele and achieve remarkable success. If you found this episode inspiring, please subscribe, like, and leave a comment.   MORE ABOUT LAURA BEAUPARLANT Website: Lab Creative LinkedIn: Laura Beauparlant Podcast: Live with Laura Blog Post: “7 Lessons From an Entrepreneur” Book: “Brand Chemistry : How to Attract the Right Clients and Keep Them” ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless

Welcome to "Regarding Consciousness," where we explore the depths of conscious living and the profound impact it has on our existence. I'm your host, Jennifer K. Hill, and today we're joined by the visionary Laura Beauparlant, founder of Lab Creative. Through her journey and insights, Laura illuminates the path towards a life imbued with purpose and intention.In this interview with Laura, you'll discover:02:19 - Laura shares the genesis of her concept "a life worth dying for" and its transformative influence on her life's trajectory.06:09 - Unveiling the eight defining words that encapsulate Laura's life worth dying for, igniting inspiration for listeners to craft their own meaningful narratives.10:44 - Exploring strategies to maintain positive energy amidst adversities, empowering individuals to transcend challenges with resilience.15:43 - Reflecting on the dual nature of consciousness and its capacity to shape our perceptions, either as a guiding ally or a formidable adversary.20:30 - Embracing the inherent beauty of life's trials and tribulations, recognizing them as essential elements that enrich our journey.25:47 - Harnessing the boundless power of imagination in manifesting a life of purpose and fulfillment, fueling the pursuit of our deepest aspirations.Closing:As we conclude this enlightening conversation with Laura Beauparlant, we're reminded that conscious living is not merely a destination but a continuous evolution towards a life of significance. Thank you, Laura, for sharing your profound insights and guiding us towards the realization of our own life worth dying for.Resources mentioned:Lab CreativeAbout the guest:Connect on LinkedInLaura Beauparlant is the founder of Lab Creative, the author of Brand Chemistry, the creator of Brand Camp and an award-winning international speaker. An entrepreneur for the past 20 years, Laura helps ambitious founders create their impact-driven legacy brand. She leverages her creativity and experience to inspire and empower everyone she meets – allowing them to reach new levels of impact, influence and success. In her role as founder and creative director of Lab Creative, she has provided high-caliber strategy and art direction for hundreds of clients internationally.As a speaker, Laura has been recognized for the chemistry she creates with her audience as she teaches, inspires and candidly shares insights into her own story of overcoming adversity and finding clarity – in both life and business. Laura has an engaging presence and easy, conversational style that captures her audience every time.Laura is based in Toronto, Canada, however she speaks and works with clients around the world.OptiMatchAre you ready to stop struggling with high churn rates, decreased satisfaction, and financial losses due to poor matches in your business? See how the power of our SaaS algorithm delivers proven increases in satisfaction, higher retention rates, and increased revenue for businesses and marketplaces.OptiMatch is designed to be integrated into your existing recruitment process and used alongside your other tools.Our cutting-edge algorithms facilitate successful matches between employees and employers or customers and practitioners, resulting in proven increased satisfaction, effective sessions, higher retention rates, and increased revenue.Say goodbye to the friction, frustration, and inefficiency of poor matches, and hello to success...

Welcome to another exciting episode of Art of the Kickstart?  Today, we are delighted to introduce our guest, Laura Beauparlant, a true branding visionary. Laura is not only the founder of Lab Creative but also the author of the acclaimed book "Brand Chemistry." She is the creative force behind Brand Camp and has earned recognition as an award-winning international speaker. In this episode, we'll delve into the captivating world of branding and its vital role in selling or exiting your business. Laura will enlighten us on the significance of personal branding for founders and why it's an essential aspect of entrepreneurship. We'll also explore the art of building a powerful brand through the magic of storytelling. So, grab your metaphorical seatbelt, as we embark on a journey into the fascinating realm of branding with Laura Beauparlant.

Hey you wild women!  Today we're joined by Laura Beauparlant. She is the founder and creative director of Lab Creative, the author of Brand Chemistry, and the creator of Brand Camp. Across her various offerings, Laura helps ambitious change makers and thought leaders turn their magic into powerful brands. Laura's Brand Camp methodology helps leaders uncover what they can't yet see. It brings them clarity, confidence, and pulls out the best of what makes their brand unique. This lays the foundation for creating a powerful brand. Aligned with authenticity, you can create your ideal level of success. In this episode, you will learn about: The life transition Laura is going through with her family. How your environment influences your habits. Why being an interesting person makes for an interesting brand. The starting point for creating a legacy brand and why it matters. The secret to how you can make putting yourself out there easy. Why you might want to consider putting off branding—and what to do first. How opening up to another perspective helped Laura realize her own magic. The best way to leverage AI tools for the messaging in your business. The downfall of AI in branding and where it can go wrong. Why authenticity and finding your true voice is crucial to growing your business. The types of content audiences are actually drawn to. Why Laura has decided she's breaking up with sales funnels. The pressure to grow your business beyond what makes sense for you. What it means to have a big, bold, beautiful life. What it means to be a wild woman: Doing life your way, showing up fully as yourself, and not dimming your light. Mentions: www.labcreative.ca/brand-camp Use code WARREN250 for $250 off ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Laura Beauparlant @labcreativeinc www.labcreative.ca Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

In this episode, I am joined by the stellar Laura Beauparlant, founder of Lab Creative, the author of Brand Chemistry and the creator of Brand Camp. We talk about the work she does in the world to help entrepreneurs create aligned brands that stand out from the crowd, magnetize the right clients and produce explosive results. If you know me at all, you will already see from this description of Laura why I wanted you to meet her! We talk about the importance of branding and I announce my own re-brand after having worked with Laura in her most recent Brand Camp program. Laura also gets real about what inspires her and what she is living and dying for! You can connect with Laura on social @labcreative and get on the wait list for her next Brand Camp session by visiting  https://www.labcreative.ca/Follow Deborah Stellingwerff:Website - https://www.stellarlifeproject.com/Instagram - https://www.instagram.com/deborahstel...Facebook - https://www.facebook.com/stellarlifep...LinkedIn - https://www.linkedin.com/in/deborah-s...Email - deb@deborahstellingwerff.com

“Figure out what makes you different, and embrace that knowing that the right people will be attracted to your energy.” Laura Beauparlant Regardless of the path you choose as an entrepreneur, it is important to find out your goal and always align it with who you are as a person. Laura Beauparlant helps clients get clarity on why they do what they do, and says that it is important for entrepreneurs to step into their authentic selves for them to attract the right clients. Laura Beauparlant is the founder of Lab Creative, the author of Brand Chemistry: How to Attract the Right Clients and Keep Them,  and the creator of Brand Camp. She is also an award-winning international speaker.  An entrepreneur for the past 18 years, Laura leverages her creativity, experience and unique process to help ambitious, growth-minded entrepreneurs understand – and embrace – their magic. The results are aligned brands that stand out from the crowd, magnetize the right clients and produce explosive results. In today's episode, Laura talks about transitioning to branding and how she helps her clients create businesses that connect with their clients. She also talks about her book and her motivation to write it. Listen in! Social Media Handles https://www.labcreative.ca/ https://www.linkedin.com/in/laura-beauparlant-4304381/ https://www.instagram.com/LabCreativeInc/ https://www.facebook.com/labcreativeinc/ https://www.youtube.com/c/LabCreativeInc Book: Brand Chemistry: How to Attract the Right Clients and Keep Them  I created Lab Creative and reinvented myself with this new business where I stepped into a new version of myself. I allow people to see their magic and create chemistry with their audience as well as create a business and brand that aligns with them. My mission is to create a world filled with ambitious, fulfilled, prosperous and happy entrepreneurs. I help my clients to step into their genius by leveraging my magic to find their magic and then bring it to the world so everyone can see it. When working with my clients at brand camp, we do the deep work first that entails thinking, and then we design. I often tell my clients that I'm designing and creating a brand for their business for the future. Brand camp is my methodology, and is the process I take all of our clients through before we design anything. It is really about all of the messaging and really understanding how your brand show up in the world, and how you are going to distinguish yourself from everybody else in your space. I've combined my background and design with these newer skills, which I had to embrace and step into. Commercial break My book is based on brand camp, and it walks you through the entire process of creating your brand.  I wrote the book because I knew that I could only help us a certain amount of people through working with me one on one. I saw my book to be a great way to elevate my personal brand, bring more business into my business, and to get me more speaking engagements. For me getting really clear on why I was writing a book made me find my unique factor which was having a design background. When you get to fully step into who you are, and get crystal clear on that, the right people will be drawn to you like a magnet, and that's what brand chemistry is all about. ………………………………………………… Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you. Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe. As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more. To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Welcome back to another episode of Life After Corporate! In today's episode, we are speaking with Laura Beauparlant. Laura is an award-winning speaker, author and branding expert on a mission to help as many entrepreneurs as she can to turn their ‘magic' into authentic and memorable brands.   [00:01 – 10:03] Opening Segment I welcome our guest: Laura Beauparlant Laura shares the journey she experienced to open her three different businesses Your first launch is not necessarily where you end up as an entrepreneur   [10:04 – 28:05] Are you on Brand? The Recipe for Creating a Standout Brand Branding is like baking! The ingredients and pulling together a powerful brand Brands as they Grow: Does your brand need an evolution or revolution? The Importance of Vulnerability in Branding Branding Through Storytelling, How to Curate Your Vulnerability Don't worry, you can still have a private life!   [28:06 - 32:44] Closing Segment Grab your own copy of Brand Chemistry! Final words from Laura Connect with Laura through the links below   Tweetable Quotes: “You're the secret ingredient.” – Laura Beauparlant “If you're really excited about what you're doing, and you have a unique way, the way that you talk about it, then people are going to start to pay more attention.” – Laura Beauparlant “You need to have more of you than you think.” – Laura Beauparlant   Connect with Laura through labcreative.ca   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

"Don't ever underestimate the impact that you may have on someone else's life." -Anonymous In this episode, Laura shares her story and highlights: How to create a lasting impact for your clients How to be authentic to your brand  How to embrace who you are Continue the conversation on Instagram @heatherchauvin_ Sign up for the Virtual Business Retreat happening April 22-24: www.heatherchauvin.com/retreat 

My guest, Laura Beauparlant, often likens branding to baking. You need just the right ingredients, in the right order to make that sweet sweet delicious CHEMISTRY! The result of a brand that is authentic to YOU is attracting your ideal customers and clients because they are fans of your unique flavor and what you have to offer. In this conversation, we get into all things branding (and baking analogies) and why it's so important to set yourself apart from all the other cupcakes in the bakery with your own unique frosting and toppings.  Why branding matters and what it means to Laura Why more isn't more - we don't need to focus on attracting ALL the clients and instead focusing on the RIGHT clients.  What the elements are of a good brand and how we can tap into some of these for ourselves  The difference between features and benefits and why we should show our customers their most desired outcomes in working with us Why color matters What a brand personality is and how to start thinking about yours Why you should have a Signature Process or framework for your brand to help your customers succeed  Who some of Laura's favorite brands are and why  About Laura Beauparlant:  As the founder and chief ‘brand alchemist' at Lab Creative, Laura leverages her unique process to help entrepreneurs understand – and embrace – their magic and create brands that stand out from the crowd, attract the right clients and produce results. In her more than two decades as a designer and seventeen as an entrepreneur, she's learned that it takes more than just being really good at what you do to start and run a successful business. Through her signature, a three-step process they create authentic and memorable brands for ambitious, growth-minded entrepreneurs who want to stand out from the crowd and reach new levels of impact, influence, and success. Instagram Facebook Website Brand Camp Brand Chemistry Book    Other Links Mentioned:  She Built This Private Group  She Built This Website  She Built This Instagram 

Laura Beauparlant knows how good branding can upgrade a business and create needed connections within a world being overwhelmed by pointless noise. Listen here to be reminded of your business' purpose and be realigned on the road to success!

In this episode, Majeed is joined by Laura Beauparlant, Founder and Creative Director of Lab Creative, Speaker and Author of Brand Chemistry Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create authentic, memorable brands that attract their ideal clients.    For over 16 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.   Also In this episode: Laura's journey as a Speaker How being an author will get you more speaking engagements Setting your fee Bridging from the speech to the sale The follow-up  The Lab Creative Quiz Speaker brands: Do I brand my name or my business? Brand Camp What you wear matters How to stand out from your competition How Laura is integrating virtual speaking events into her strategy  

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Have you been wondering how to show up authentically in the era of online business? Perhaps you are an entrepreneur, business leader, or job seeker looking to influence others by crafting a compelling professional brand. The key to success is to be your best professional self. But, what does that mean and how do you tap into being your best professional self? How does this help you connect with your target audience and land opportunities? Tune in to find out!Our guest speaker, Laura Beauparlant, is the Founder and Creative Director at LabCreative, while our host, Neha Khurram, is the Founder of Beam Career Coaching. Together, they share tips on how to balance your brand given the push to connect through vulnerability we often hear of nowadays. Discover practical ways to get into the mindset of leading your career or business through tapping into authenticity. Connect with Laura and check out her signature Brand Camp at www.labcreative.ca/Connect with Neha and discover her career and talent solutions at www.beamcareercoaching.comSupport this show http://supporter.acast.com/career-catharsis. Hosted on Acast. See acast.com/privacy for more information.

If you are selling a product, you are selling a commodity. And in the end, you are most likely selling the same thing every other company is selling. So why should people buy from you? Branding is the impression that you give people. If you don't have a brand, people can't connect with you, they can't trust you and they probably won't buy from you. In this episode, Laura and I talk about how to build a connection with your audience and clients by being your best authentic self, creating a brand that deeply aligns with you and the clients/customers you want to work with, the importance of mindset and how to share the essence of who you are.Follow me on Instagram: https://www.instagram.com/yvonneivanescu/Visit my website: https://yvonneivanescu.com/

Thriver, motivator, guide, creator, wife, mother, and great friend - these are just a few of the descriptives Laura uses to answer the question of the day. Please join us for this candid conversation about beliefs; how a traumatic event from 25 years ago has shaped Laura's life so far, inspiring her to live life the way she does; how Laura believes we are not "lucky" or "unlucky" but rather the creators of our own reality; the power of scars; and, what it means to truly shine and illuminate your light. Laura also talks about creativity, designing one's life, the immersive Brand Camp experience, and her company Lab Creative. Plus, there's the super fun Rapid Fire Question Round at the end! A new episode posted every other week! Background Illustration - sakkmesterke@123rf.com Music - Vasco Lourenco@123rf.com Join Lesia's Soul Excavation tribe at https://www.lesiakohut.com​ . Connect with Laura and her team at https://www.labcreative.ca/​ . Follow Laura and the Lab Creative team on your favourite social media platforms using the handle labcreativeinc . Read the blog post about Laura's photo shoot tribute celebrating her scars here: https://www.labcreative.ca/blog/we-al...​ . Laura's book "Brand Chemistry" is available for purchase here: https://www.labcreative.ca/brand-chem...​ . Join Lesia's Soul Excavator Facebook page at https://www.facebook.com/LesiaKohutSE​ . Thanks for watching! Thank you for subscribing! Thank you for your love and support! Now go ahead and post a comment below! And let us know... who do you think you are...? With Infinite Love & Gratitude, Lesia

Have you ever downplayed a success or diminished yourself to avoid others from feeling badly? Your kind, compassionate and empathetic heart knows what it's like when someone is not hit their stride or having the same success as you. But what if you're using empathy muscles all wrong here. Thinking about how someone else will feel in a situation is a good thing.  But not if it requires you to diminish, downplay or devalue yourself, your work or your impact. Instead of reducing yourself, you need to shine even brighter.  By owning your light, you illuminate a path to helping them find theirs. My guest today Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create authentic, memorable brands that consistently attract their ideal clients.   For over 16 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding. In this episode we talk about: How to love your clients that much, that you can love them out the door.  This is for those times when you know it's time to bring a client relationship to an end.  You're not loving the work or you're loving them and it's time to say goodbye. Laura shares a gentle and kind way to do this with ease and grace. We also talk about subtracting to add.  I love this idea and reminds me of the minimalist approach.  That by taking things away, removing things from your business and possibly people from your life, you will in turn fill it up with more meaning, success, and impact. Laura tells us how closing off one of her services, didn't limit her results, rather it helped her close more sales. One of the biggest challenges we have is putting ourselves out there.  When you put yourself out there to shine brightly you put yourself up for judgement and criticism. This makes it scary and often holds us back from bringing our brilliance.  You're meant to make big things happen – so we can't have you limiting your light.  Listen in to learn how to overcome your visibility barriers. And finally, Laura and I talk a lot about what selling from love is and what it isn't. Laura shares a strategy that helped her get clients when she demonstrated a love-based action on social media. I can't wait for you to listen in and to learn how to shine brightly as Laura Beauparlant shows us her way. PS: If you loved this episode please head on over to iTunes to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and them Sell From Love podcast team appreciate you for listening and spreading the word. PSS: Resources and references highlighted in this episode can be found on www.sellfromlove.com/podcast Ep 13: What is Your Brand Saying? Be The Face of Your Business with Laura Beauparlant appeared first on Sell From Love.

What do you have to let go of in order to create a bigger impact?My guest Laura Beauparlant ran a custom stationery business for 12 years. She was highly successful, and her innovative wedding invitation designs had been featured in many magazines.Laura was making good money and building a name, but she knew that she wanted to leave the wedding industry. She wanted something bigger and better. She’d been doing design work for small businesses and soon realized she was making more money from small business branding than from her wedding invitations.She knew she needed to shift where she put her energy.In November of 2015, she quit doing wedding design completely and within 5 or 6 months she’d launched her new company, Lab Creative, and started her Brand Camp program.The lesson? Sometimes, you need to let go of something in order to grow.As Laura scaled up, she realized that couldn’t move beyond a certain revenue point without hiring a team and letting go of having full control.She needed to recognize that her role in her business is that of a visionary, and that the only way she could thrive in that role is by having a team to support her.She also needed to heal a money mindset that caused her to feel guilty about building wealth.Once she let go, she achieved some truly incredible results!In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌The power in claiming your role as a visionary in your businessThe importance of recognizing when it’s time to hire — and how to be okay with bringing on new team membersHow shifting your money mindset can free you from limiting beliefs and guilt about building wealth“I have it in my calendar to pay myself every two weeks, just like I would pay anybody else... I’ve learned that I have to pay myself. The work I do is valuable and I deserve to get paid in my business.” — Laura BeauparlantAbout Laura BeauparlantLaura Beauparlant is author of the book Brand Chemistry, an award-winning keynote speaker, and the founder and creative director of Lab Creative, whose branding and design process offers their clients a unique blend of experience, personality, and style.Highlights:‌01:51 About Laura Beauparlant03:46 Transitioning to a new business07:49 Reflection & pivotal moments11:40 The challenges of hiring14:53 Key players Laura hired & why18:42 The finances of hiring21:32 Mindset shiftLinks:‌Laura Beauparlant https://www.linkedin.com/in/laura-beauparlant-4304381Lab Creative https://www.labcreative.caInstagram: @labcreativeincBrand Audit Offer https://www.labcreative.ca/brandauditBrand Chemistry by Laura Beauparlant https://brandchemistrybook.comBrand Camp: https://www.labcreative.ca/virtual-brand-camp - Use code CUMMINS for $250 off!To work with me and make your next power move, visit: https://shelaghcummins.comJoin the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, thank you!Follow me!Instagram & Twitter: @shelaghcumminsfacebook.com/ShelaghCumminslinkedin.com/in/shelaghcummins

In this episode, Laura Beauparlant from Lab Creative talks through five major mistakes in business branding. Laura will also talk through the important little and big things that helps to bring out business's identity and attract the right customers! For more information about Laura and her services, please scroll down below. BACD: https://bacd.ca/ Client Info: LAB CREATIVE Website: https://www.labcreative.ca/ Phone: 647-361-4293 Email: support@labcreative.ca Facebook: https://www.facebook.com/labcreativeinc/ Instagram: https://www.instagram.com/labcreativeinc/ LinkedIn: https://www.linkedin.com/in/laura-beauparlant-4304381/ Music: Music: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ "Wholesome" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, we discuss:Why having a robust contracting process can help clients see you as the better choice.The difference between branding and visual design, and how you can use both to grow.Laura's shift as a business owner in terms of her numbers, her confidence and her sense of well-being.Navigating relationships when you're both entrepreneurs.What Laura's version of Zen Money is and how we've worked together to achieve it.About Laura:Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. For over 16 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable brandingYou can connect with Laura online here!https://www.labcreative.cahttps://www.linkedin.com/in/laura-beauparlant-4304381/https://www.facebook.com/labcreativeinc/https://www.instagram.com/LabCreativeInc/Reach out to me at Liz@LizLajoie.com if you have any questions!I'd love to hear from you! To submit a review of this podcast, just visit this link and walk through the super easy steps to let us know what you think: https://ratethispodcast.com/zenmoneyThanks in advance for your feedback!And if you're ready to take things to the next level yourself, join my free new Zen Money Mastery series for easy-to-digest trainings with actionable take-aways you can work through at your own pace:https://www.zenmoneymap.com/workshop 

Right now, in the midst of the COVID-19 pandemic, there is a lot going on for all of us in the world! But even in the middle of this chaos, there's an opportunity to pause and self-reflect on our business.   My guest today, Laura Beauparlant, is encouraging us to do just that! She is the founder of Lab Creatives and is one of my absolutely favorite people to discuss the topics of brand and branding! In her 20 years as a designer and 15 years as an entrepreneur, Laura has learned that aligning purpose with brand design is the key to success in business.   In this episode, we have an amazing conversation about how to create a three-dimensional brand and the opportunity that we all have to reevaluate what our brand means and how we put it into the world!   Key Takeaways: [:53] About today's episode and guest! [2:04] Welcoming Laura Beauparlant to the podcast! [2:47] Laura shares more about her background and why she is so incredibly passionate about branding! [5:37] Laura defines ‘brand' and what makes up a powerful brand. [7:38] Laura recommends some early steps to take when you're just starting out in reevaluating and reworking your brand. [11:10] When it comes to building a brand personality, what are some of the most important attributes? [16:14] Laura highlights the risks associated with sloppy or inconsistent branding. [21:58] Laura shares her guidelines for sharing on social media. [27:27] The three key elements that entrepreneurs really need to look at in order to up level their brand. [32:37] Laura's key performance indicators! [35:15] Where to learn more about Laura is up to in this world! [35:59] Thanking Laura for joining the podcast!   Mentioned in This Episode: Laura Beauparlant Lab Creative Lab Creative — Brand Camp Brand Chemistry: How to Attract the Right Clients and Keep Them, by Laura Beauparlant Brené Brown Tin Star (TV Series) The Entrepology Podcast Page The Entrepology Collective   More About Laura Beauparlant Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.   For over 15 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.   Connect with my Guest: Website: LabCreative.ca @labcreativeinc, Twitter @labcreativeinc, & Instagram @labcreativeinc   If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review!   Come Join Your Tribe on The Entrepology Collective Facebook Page! They say that you're the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We're in this together! Come join us today!   BADASS FUEL — Fuel for Badass Women Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I'm excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!   CALL TO ACTION There are three key elements that entrepreneurs really need to look at in order to up level their brand: authenticity, visibility, and consistency. If you can assess your own brand and look at these three things, you're off to a really good start! Ask yourself: ‘Am I consistent in the tone, feel, and language of my brand? Am I authentic in my message? Does it really truly represent who I am? Am I showing up consistently? Am I showing up online? Can people see me?' Take some time to answer questions around these three key elements and let us know your answers! What are you doing well? And what do you need to improve upon? Follow up with us on The Entrepology Collective — because when you're accountable, you're helpable!

Do you understand how to attract the right clients to your business? Do you understand how to create a chemistry between you and the brands you work with? Do you struggle to keep clients long-term? Laura Beauparlant has been a designer and agency owner for over 15 years. She's created a proven formula for connecting companies with their ideal audiences. As a result Brand Camp was launched and has helped many brands discover their company's focus and how to create chemistry with their audiences by defining their purpose and messaging. Laura has learned to trust her intuition and accept her authentic self. She like so many creatives dealt with limiting beliefs about her value and what her company offered. In this episode, Laura shares her journey and how she now is helping other entrepreneurs find and keep their perfect customers. She will share what are the three key elements businesses need to find and reach their perfect customers. LAURA'S WEBSITE https://www.labcreative.ca/ BRAND CAMP ONLINE https://www.brandcamponline.com/pages/join BOOK https://www.amazon.com/dp/1999574702 SOCIAL MEDIA https://www.linkedin.com/in/laura-beauparlant-4304381/ https://www.facebook.com/labcreativeinc/ https://www.instagram.com/LabCreativeInc/ https://twitter.com/LabCreativeInc _______________________ Follow DESIGN RECHARGE: Our website: www.rechargingyou.com Episode 337 Aired Wednesday, March 25, 2020 Find full show notes at: https://rechargingyou.com/337 Connect on Instagram & Twitter: @designrecharge Linked In: LinkedIn.com/company/recharging-you Or email me at diane [at] rechargingyou.com Recharging You helps you by providing training & coaching, I guide creative entrepreneurs to realize your potential & reach your business & creative goals. Join us live each week and become part of the Design Recharge Family, subscribe and get the link to come to the live recording. Sign up at http://www.rechargingyou.com Learn more about The Design Recharge Mastermind-Style group coaching here: www.rechargingyou.com/powerstation Leave a Review & Share with Your Friends One of the best ways to support the channel and podcast is to leave a review on iTunes or Google Play or where ever you get your podcasts. Subscribe to the channel, leave a comment on an episode that you watch and of course share it with your friends. My favorite way to build websites is with the Elementor Plugin, making almost any Wordpress theme invincible, this plugin has changed the way I have been able to design websites. Use this affiliate link to purchase the plan right for you. http://bit.ly/DRelementor ENVATO Subscription: If you are looking for an excellent resource for royalty-free stock photography, illustration, music, videos, or AE video templates (over 2,000,000+ creative resources) with UNLIMITED downloads per month. You should check out this yearly subscription from Envato. I have been able to find more diverse models than I have anywhere else. It has been an incredible resource. And the yearly subscription is an UNHEARD of DEAL!!! http://bit.ly/envatoDR Audible has changed my business and my life. I listen to more books than I physically read nowadays. I have the gold membership, I get a new credit each month for less than $15. Less than the price of the book I am purchasing. I have been a member since 2010 and LOVE it. With this link you will receive a 30 day free trial, and a credit for a free audiobook download. http://www.audibletrial.com/DesignRecharge Skillshare link: Get two months free of Skillshare premium: http://bit.ly/dianegibbs Disclosure: Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

“Surround yourself with other like minded people, that can support each other. I think we can't do it alone, even a lot of people think they can.” In episode 75 of #TDLS, I sat down with the super amazing Laura Beauparlant. She is an entrepreneur, an award-winning speaker, a design and branding expert, and the founder of Lab Creative. In her more than two decades as a designer and fifteen as an entrepreneur, Laura has learned that it takes more than just being really good at what you do to start and run a successful business. Her mission is to help ambitious entrepreneurs create strong, memorable brands that attract the right clients. In this episode, we talk about: - Her design life stories from ground-up - How she was able to start her design career after studying graphic design upto the point of starting her own design business. - She also shared her challenges on starting a design business and how she was able to defy the odds. - What is branding from the perspective of a designer with more than two decades of experience. - Massive practical & actionable tips on creating a strong, memorable brands that attract the right clients. - The importance and impact of surrounding yourself with like minded people. - We also talk about the brand chemistry book that she wrote to help other small businesses and entrepreneurs who want to build a long lasting brand. - And much much more... You can learn more about Laura by visiting www.labcreative.ca, if you're interested to check her book Brand Chemistry just go to www.brandchemistrybook.com, and let her know if you love this episode by following her on Instagram @labcreativeinc. Join my slack community of accountable & passionate creatives by visiting jaychristteves.com/community FREE Ultimate Guide on creating & growing your own Podcast even if you have ZERO knowledge or prior experience just visit jaychristteves.com/podcasting-for-creatives Visit the podcast now at thedesignlifeshow.com to get all the episodes 100% FREE. Have a question in mind? Submit your question to be answered on the podcast. Send your questions (at least 2-minute audio clip) at podcast@jaychristteves.com There are a ton of people asking me on how to support this podcast so here's how: 1. You can leave a review on Apple Podcasts so in that way you can help me to reach more people and make the podcast more discoverable within the ecosystem. 2.You can take a screenshot of this podcast and share to your friends, colleagues or to anyone that might be interested in this kind of content. 3. You can support the podcast monetarily by visiting jaychristteves.com/donate or patreon.com/TDLS. 4. By listening to all the podcast episodes. However you support my message, that's more than enough and it means the world to me. So, thank you! The podcast is available on any of your favourite podcasting app including: Spotify: http://bit.ly/TDLSspotify Apple Podcasts: https://goo.gl/b74xuR Google Podcasts: https://goo.gl/GqpQhF SoundCloud: https://goo.gl/UcqHUv Stitcher: https://goo.gl/bVxHs7 TuneIn: https://goo.gl/9MAvpi RadioPublic: https://goo.gl/MY7uiQ

Laura Beauparlant, Founder, Creative Director, Author and Speaker of Lab Creative shares how to stand out, why authentically human brand is the key to branding success, and how branding is all about the experience people have with your brand.   Website: www.labcreative.ca Facebook Instagram Youtube LinkedIn Pinterest Twitter   This episode is brought to you by VlogEasy, (the most amazing time saving video APP that edits FOR you) check it out at: bit.ly/VLOGEASY

Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.Chapter Markers of the Episode Highlights:00:01:30 What she did when she fell "out of love" with her original business00:02:47 When your identity is tied up into the business you're pivoting away from00:04:44 What to do when fear is getting in the way00:07:33 2019 - "The Year of Me"00:10:12 Thrive Business Thrive - A message from our sponsor00:11:36 The power of the ripple effect00:16:23 Transformation Case Study00:19:33 How branding is more than just a logo00:22:46 Visuals make a difference - plain and simple!00:24:49 Don't be afraid of the pivotConnect with Laura: www.labcreative.caSubscribe and review on Apple iTunes

Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.Chapter Markers of the Episode Highlights:00:01:30 What she did when she fell "out of love" with her original business00:02:47 When your identity is tied up into the business you're pivoting away from00:04:44 What to do when fear is getting in the way00:07:33 2019 - "The Year of Me"00:10:12 Thrive Business Thrive - A message from our sponsor00:11:36 The power of the ripple effect00:16:23 Transformation Case Study00:19:33 How branding is more than just a logo00:22:46 Visuals make a difference - plain and simple!00:24:49 Don't be afraid of the pivotConnect with Laura: www.labcreative.caSubscribe and review on Apple iTunes

Laura Beauparlant - award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry - is giving us her tips and tricks for finding and attracting the ideal client for our business, while helping us avoid some major branding pitfalls! This episode is FULL of great information that I know will help all of us in our business building goals!  Get in touch with Laura Website  Get the Book Free download  email: laura@labcreative.ca Linkedin Facebook Instagram Twitter Get in touch with Annya Website  Instagram Updraft Insiders on Facebook

Today's guest is Laura Beauparlant. She is the Founder and Creative Director at Lab Creative, a Keynote Speaker, and the Author of the book Brand Chemistry.During this episode we talk about:-her time living overseas in Europe after graduation and how that inspired and influenced her career direction and business.-where her business started and where it is now.-the Lab Creative process.-the print design that she described as epic had her really excited.-the importance that she still puts on the business card and why.-her book publishing process and the little change she made that cost a little bit extra but delivered the unique style and impact she was going for. -the challenging pivots she has faced in her business and not burning bridges when client relationships don't work out. -the project and business she was a part of that support Canadian women entrepreneurs. Laura shared incredible stories and lays out her career path to get where she is now and the pivots along the way. Lots of experience shared here! @labcreativeinc

Today's guest is Laura Beauparlant. She is the Founder and Creative Director at Lab Creative, a Keynote Speaker, and the Author of the book Brand Chemistry.During this episode we talk about:-her time living overseas in Europe after graduation and how that inspired and influenced her career direction and business.-where her business started and where it is now.-the Lab Creative process.-the print design that she described as epic had her really excited.-the importance that she still puts on the business card and why.-her book publishing process and the little change she made that cost a little bit extra but delivered the unique style and impact she was going for. -the challenging pivots she has faced in her business and not burning bridges when client relationships don't work out. -the project and business she was a part of that support Canadian women entrepreneurs. Laura shared incredible stories and lays out her career path to get where she is now and the pivots along the way. Lots of experience shared here! @labcreativeinc

When people want a rebrand, it’s easy to automatically think of a new logo, website and so on. But that’s just the marketing component of your brand. Your brand is so much more.Laura challenges us to imagine our brand is a beautifully decorated cake. Your logo, website and all the visual things people see are the icing and sprinkles. This is what makes the cake look good and enticing.For access to the show notes and resources, click here.

I did it again! Today we have another great conversation with a super-smart human that has a skill set that I lack. Her name is Laura Beauparlant and she's the founder of Lab Creative (https://www.labcreative.ca/) and the author of the brand-new book Brand Chemistry: How to attract the right clients - and keep them. (https://brandchemistrybook.com/) We talk all about branding and swap stories of our favorite brands (and some of our least favorite brands as well). Enjoy this conversation with Laura and then go grab a copy of her brand-new book here: https://brandchemistrybook.com/ ....

Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. For over 15 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.

Episode 14 – Creating a Brand that Stands out in the Crowd with Laura BeauparlantIn a noisy online world, small business owners are always looking for ways to stand out. In order to get attention, we need to be that that smiling face in the crowd! Tune in to hear a lively discussion between myself and Laura Beauparlant filled with tips on how to brand your business and grow your following on social media. Laura Beauparlant of Lab Creative talks about her strategies for branding small business. She explains how every journey is different and filled with so many things, that it's never static. Through her own journey, Laura has found her voice, and she has honed how to attract the right client. Her mission? To make branding and design accessible to every business owner; to be value packed and affordable. Laura gets the most joy helping the small business owner who is passionate about what they do and why they started their business. Entrepreneurs must get back in touch with the “why and how” to reach those clients that they are meant to serve. Laura describes her “Common Thread Approach,” which is further explained in her book “Brand Chemistry.” Once you figure out what the “common thread” is between all your dream clients, you build it into your brand, then focus on reaching them. Biggest mistakes that people are making in branding:Consistency; Or a lack of! Laura invites everyone to pull up their social media, website and marketing materials. Make sure that the formatting matches, meaning that everything is consistent in style, colour and fonts. Current photos; Pictures you post of yourself on social media should be current, so if you were to bump into someone who follows you they would recognize you immediately.Key Ingredients for a killer brand:Consistency; It's how you answer the phone, the quality of the products and services you offer, and how you represent yourself on social media. Authenticity; In a world where there is less and less human interaction; you need a brand that is real, visible and authentic. It has to be something that you are proud of and confident in. Clarity; Who do you want to serve and why?Handles; Do your social media accounts and domain name match in name and style? Resources from Laura Beauparlant:Laura BeauparlantLab Creativehttps://www.labcreative.ca/Branch Chemistry: How to Attract the Right Clients and Keep Themhttps://www.amazon.ca/Brand-Chemistry-Attract-Right-Clients/dp/1999574702/ref=sr_1_1?keywords=brand+chemistry&qid=1554304436&s=gateway&sr=8-1Instagram: https://www.instagram.com/labcreativeinc/Facebook: https://www.facebook.com/labcreativeinc/Episode 13: The Importance of Brand Photography with Anthalie Amlanihttps://www.liannekim.com/blog/13

Developing an Authentic Brand Personality   Laura Beauparlant is the owner and Creative Director of Lab Creative. In her 18 years as a designer and entrepreneur, Laura has learned that aligning authenticity with brand design is a key ingredient to success in business. Laura is an award-winning speaker, offering inspirational and passion-filled presentations on branding and design to entrepreneurs and small business owners.   22 years ago, Laura was in a head-on collision with a drunk driver that completely changed the trajectory of her life. It was by far the most challenging experience Laura had ever had but something she would not change. It has given her the courage and drive to do everything she has done since. Two years ago, she had an epiphany in her business and realized she had so much more to do and to give, which has completely changed Laura's business model and transformed her business.       Connect with Laura Beauparlant: Website: www.labcreative.ca Email: laura@labcreative.ca Twitter: @LabCreativeInc Facebook: https://www.facebook.com/labcreativeinc/ Instagram: https://www.instagram.com/labcreativeinc/

Developing an Authentic Brand Personality   Laura Beauparlant is the owner and Creative Director of Lab Creative. In her 18 years as a designer and entrepreneur, Laura has learned that aligning authenticity with brand design is a key ingredient to success in business. Laura is an award-winning speaker, offering inspirational and passion-filled presentations on branding and design to entrepreneurs and small business owners.   22 years ago, Laura was in a head-on collision with a drunk driver that completely changed the trajectory of her life. It was by far the most challenging experience Laura had ever had but something she would not change. It has given her the courage and drive to do everything she has done since. Two years ago, she had an epiphany in her business and realized she had so much more to do and to give, which has completely changed Laura's business model and transformed her business.       Connect with Laura Beauparlant: Website: www.labcreative.ca Email: laura@labcreative.ca Twitter: @LabCreativeInc Facebook: https://www.facebook.com/labcreativeinc/ Instagram: https://www.instagram.com/labcreativeinc/

Laura Beauparlant is the owner and Creative Director of Lab Creative, a branding and design firm based in Toronto dedicated to helping entrepreneurs and small business owners align authenticity with their brand design to ensure business success. She is an award-winning public speaker that delivers inspiration and passion-filled presentations on branding and design and loves the chemistry she creates with the people she connects with. She strongly believes that the most important part of developing relationships is communication.   Laura joins me today to share how she got started in her career, why she decided to move out of the country, and how her previous experiences have impacted her life and business. She also shares the biggest turning points in her life and career as they relate to money and finance, her philosophy on working, and the financial planning strategies she implemented following a serious car accident as a young adult.   “If you don’t ask, you don’t get.” - Laura Beauparlant   This Week on Young Money:   Improving your mindset during financially and emotionally challenging times The financial planning strategies she implemented following her accident What is an annuity and the benefits of investing in one Why she wishes she knew more about how to budget her money and finances earlier in life Her strategy for managing the inflows and outflows of money in her business today Where she draws her financial inspiration from   Key Takeaways:   Be persistent. Be a “do-er.” Don’t take ‘no’ for an answer easily. Be outgoing. Communicate and be organized. Deliver great results to your clients.   Connect with Laura Beauparlant:   Lab Creative Brand Camp Facebook Twitter Instagram LinkedIn   Rate, Share & Inspire Other Young Millionaires-in-the-Making   Thanks for tuning into the Young Money Podcast - the advice show for young millionaires-in-the-making! If you enjoyed this week’s episode, head over to iTunes and leave us a rating and review. Don’t forget to share your favorite episodes on social media!   Subscribe to the Young Money Podcast on iTunes so you never miss an episode and reach out to us on Facebook, Twitter, LinkedIn, our Company Linkedin Page, or by visiting our website.