She Built This™

This is the final (for the foreseeable future) She Built This podcast episode!  In this episode, I share some of the things I've been sitting with and thinking about lately in regards to the transition around She Built This, how I'm taking a step back from the show, and some inspiration for YOU if you're considering:  Letting go of something in your life or business Making a shift or pivot in a different direction  Closing your business or venture entirely   Whether your "era" in question has been personal, professional, spiritual, emotional, physical, or something in between -let's send it off with a proper goodbye and wish it farewell together.  Mentioned in the episode:  My Content with Character Podcast  Start HERE: 4 Questions to Ask Yourself When Starting Something New 6 Types of Procrastination  4 Out-of-the-Box Ways to Increase Visibility  EmilyAborn.com: My Copywriting Business  Abbreviated version of the 6 steps I share: 1. Celebrate, grieve, thank  2. Reflect and take stock of the lessons learned 3. Set realistic goals and intentions for your next phase  4. Let go emotionally  5. Gather up your support system  6. Take action steps  Connect with Me  I'm your host Emily Aborn and I'm a Content Copywriter which means I spend most of my time helping clarify messages and give ideas their voice. I take content writing and copywriting tasks off people's plates and save them lots and lots of time and frustration.  I provide lots of done-with-you resources like my podcast, a very extensive and informative blog, and my weekly emails! I also do workshops, run group programs, host events, and more! I'll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you're the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn

Authenticity used to be my favorite word...  I used to absolutely LOVE the word "authentic". It meant something. Genuine and true blue. I blame marketing but authenticity has lost a bit of its spark as it became a "strategy" and "tool" for business owners.  In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one  that goes hand-in-hand with being authentic, "networking". Don't let the internet buzz ruin these words for you!  In this episode:  We get into what it means to be authentic What authenticity isn't How to learn more about the authentic, true blue YOU human inside How to network like a human  What it looks like to infuse intention into what you do and share Melissa helps make the intangible tangible as she offers practical action steps, and of course a little soul-searching to get you started! About Melissa Snow  Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides women with essential support and resources for business growth. Melissa's mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics.  She lives in Colorado Springs with her husband, two dogs and three cats.  She loves iced coffee, true crime, Taylor Swift and buying books she'll never read. Website Instagram Facebook Virtual Speed Networking Events About Me, Your Host - Emily Aborn Content Copywriter, Speaker, and Podcast Host I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me Content with Character podcast

No, we're not just sharing a bunch of unpopular opinions in this She Built This episode...  We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet.  I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more.  What's inside the episode:  Inbound vs. outbound Marketing vs. relationship-building (how even THAT sounds sleazy!) Scaling The elusive, yet magical seven-figure mark of success Is it a niche or is it a pattern? Reels - are we doing this? Yay or nay? Cultivating a playlist vs. pushing noise into the feed  Finding communities that are a good fit  And so much more!  About Jessica Lackey  Bio: Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Connect with Jessica: Listeners can connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps by visiting the following link https://www.jessicalackey.com/welcome Website: https://www.jessicalackey.com/ Social links: Instagram: https://www.instagram.com/jessicalackey_consulting/ LinkedIn: https://www.linkedin.com/in/jessica-lackey/ Twitter: https://twitter.com/jslackey YouTube: https://www.youtube.com/@jessicalackey   About your host, Emily Aborn  I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book a Strategy Session with Me Content with Character Podcast 

Friendships can be challenging... Regardless of who you are. No matter whether it's a friendship with a coworker, colleague, fellow business owner, or BFF from grade school. As my guest Danielle Bayard Jackson shares in this episode, female friendships are especially complex while being incredibly important!  Because I've had my fair share of complex and complicated female friendships throughout my life, I had many questions! I thought you might as well, so I decided to bring in an expert in the matter, Daniel Bayard Jackson, who believes that it's worth fighting for our friendships. Danielle is a female friendship coach and educator who speaks about platonic women relationships and the science behind it. Her podcast, Friend Forward, is dedicated to teaching us how to create and maintain better female friendships.  We get into: What makes female friendships so unique and different Why female friendships are worth fighting for Whether or not you should strive to find friends outside of business and / or entrepreneurship  How to find friends And more!   Danielle Bayard Jackson is a female friendship coach and educator who speaks nationally about the science of women's platonic connections. Her coaching business, Friend Forward, is dedicated to teaching women how to create and maintain better female friendships. Danielle's expertise has been featured in The New York Times, NBC News, Psychology Today, Wall Street Journal, FORTUNE Magazine, and Oprah Magazine, various talk shows and a host of other media outlets. A former high school teacher, Danielle now uses her teaching skills as an educator to coach women through common friendship conflicts. As a member of the American Sociological Association, she uses the latest research to create practical, tangible strategies to help women create more depth in their platonic relationships. Companies like TikTok, the NBA, NFL, and Etsy have all booked Danielle as a speaker to address the topic of connection psychology. As the resident friendship expert for the global app Bumble For Friends, Danielle shares her insight weekly on The Friend Forward Podcast, has several viral videos on TikTok, and recently signed a book deal to bring her practical, research-based strategies to the masses in May 2024 (tentatively titled Fighting for our Friendships). Website Book: Fighting for Our Friendships Instagram  About Emily Aborn Content Copywriter and Podcast Host:  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Today's episode is a bit of a different one!  It's not a tips, how-to's, action steps kind of episode, it's the story. A story of where art meets science and the power of smell to transport us.  Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way.  We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner. Our conversation covers:  How Helida went from engineering to perfume Why smells are so important for connection  Parallels between storytelling and scents Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success And more!  Books and Podcasts Mentioned The Alice Network by Kate Quinn  The Ride of a Lifetime by Bob Iger Content with Character Podcast with Emily Aborn  The Perfume Making Podcast with Karen Gilbert   About Helida:  Helida Dodd is a Perfumer for lovers of beautiful fragrances who can't tolerate traditional perfumes. She loves showing how perfume and smells are as a sensorial component to teach critical thinking, create new habits, and form cohesive teams.  She's a former Industrial Engineer who spent many years in healthcare, logistics and supply chain management. Today, she uses her engineering and chemistry background to create intricate perfumes and showcase the relationship between art and science. When she's not concocting her exquisite formulas or speaking, you can find her spending time with her husband and two teenagers, volunteering with the Children's Voice Choir, biking, doing yoga, or daydreaming about traveling. Connect with Helida: Website Instagram  Facebook   About Emily Aborn Content Copywriter and Podcast Host:  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Stats show that communication is approximately:  55% Nonverbal Communication 38% Tonality (how we say it) 7% The words (the ones we choose to convey our thoughts) Today's guest, Brian Galke, shares with us about that 55% as he digs into the nonverbal communication and information that can be found written on the face.  Brian is the CEO and Founder of Subtle Skills, a training ground for decoding faces to help you improve your communication with others, build rapport, and give them more time, attention, and presence.  For this episode, allow yourself to open up your mind to new possibilities and join me in following my own curiosity in learning something new!  Our conversation includes:  How Brian learned about facial feature decoding and why he started down this path  Benefits in facial feature decoding for our relationships and business Key features of the face to focus on for communication styles, information delivery, and more  What makeup says about our faces  The connection between overall body language and the face  And more Links and Resources Mentioned:  Books: Never Split the Difference by Chris Voss You Say More than You Think by Janine Driver What EveryBODY is Saying by Joe Navarro  YouTube link to this episode: https://youtu.be/iUbx7XpodhA Brian's products: https://subtleskills.com/services/ About Brian Galke  Brian Galke is a renowned Facial Feature Decoding Expert with over two decades of experience in Business Coaching, Speaking, and Training. Brian's unique perspective on sales training challenges conventional notions by emphasizing the importance of creating a connection and finding a connecting point with your potential customer. As a "People Connector," Brian has a reputation for breaking down barriers and bringing out the best in people. His practical, street-savvy coaching style, fused with real-life stories and conversational techniques, connects with his audience at an intimate, intense, and individual level. LinkedIn  Instagram  Website    About the Host, Content Copywriter Emily Aborn  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Leaning into the wisdom of the Love Languages can help to simplify your choices in personal relationships, in your business, and with yourself.  You can save yourself time, energy, and mental gymnastics when you're aware of your love language as well as those around you. You can also tap into the Love Languages when forging collaborations, working with clients, and overall in your business as you help others feel seen. In today's conversation, my guest Lisa Zawrotny and I get into:  What the five love languages are How we can use the love languages in our business and client processes  How recognizing someone else's love language makes them feel seen, heard, and understood AND saves us time and energy wondering how to make them happy  How using the love languages increases our productivity, motivation, and inspiration  And more! Links and Resources Mentioned:  Content with Character Episode: What's Your Marketing Love Language?  Positively Living Episode: How to Practice Self-Care Using the Five Love Languages with Miriam Wexler Emily Aborn's Blog: Love Languages: Examples to Inspire Marketing Content About the Guest, Lisa Zawrotny Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living™ Podcast, and a Productivity + Accountability Coach certified in positive psychology and stress management. She helps multi-passionate entrepreneurs prioritize what matters and customize productivity approaches so they can achieve more by doing less. When she's not working with clients or podcasting, you can find her playing music and watching movies with her husband and kiddos, or drinking iced coffee and reading while trapped under a cat. Website Instagram LinkedIn Positively Living Podcast    Connect with the She Built This podcast host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Trust is of the utmost importance as an entrepreneur.  Trust in business impacts:  Collaborations  Subcontractor relationships Client experience and client relationships Decision-making as a business owner  This episode is way more than just the ol' "know, like, and trust" factor. This is about how we make and break trust as business owners and why it matters.  My guest, Kristin Messegee and I get into building trust as humans and business owners with ourselves and others.  The Role of Trust in Business She Built This episode highlights:  What is trust? How is it defined? Different flavors and levels of trust  Just because you trust them, doesn't mean you have to trust them with everything  Trust doesn't look the same for everyone and everything  As a business owner, how do you look for people you can trust?  Building trust as business owners Trust in business red flags (and green ones too!)  What to do when trust has been broken in business and relationships?  Should we trust our gut?  And more!  About Kristin Messegee:  Kristin is a Life Coach for Enneagram Sixes. She helps them live less in their head and more into their lives. She's the host of the Life Uninhibited Podcast, The Enneagram Six podcast. Kristin has a teen and an almost teen and loves this stage of parenting the most so far! She has always thought she was made to parent teens! She is happily married, living outside of Austin TX, though the Pacific Northwest has her heart.  Connect with Kristin:  Life Uninhibited Podcast Instagram Confidence Video Course   About the Host, Emily Aborn Content Copywriter    Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

This past year, life's felt a little more cluttered and confusing to me than usual.  As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions: "What do I want in the coming year? What do I want to create? What do I want in my LIFE?"   And a lot of my answers weren't really satisfying or deeply fulfilling. They were based largely on what I wanted to do and accomplish, and didn't really get into who I wanted to be. Looking for more depth and clarity in what was REALLY burning inside me to create, I discovered Bonnie Wan (today's guest), author of The Life Brief: A Playbook for No-Regrets Living. Today's episode is my conversation with Bonnie as she shares her own story and gets into what a life brief is and what it can do in your life.  It's surprisingly simple and yet, lends itself to endless possibilities.  In our interview, Bonnie Wan shares:  Her personal story and breaking point: what inspired her in this work of helping people with their Life Briefs and writing her book. What is a life brief and who should try writing one?  The power of a daily brain dump  What to do if you're keeping yourself stuck by playing small  How to bring to light the places you're hiding  "Chase your goosebumps!" "Actions are a byproduct of clarity"  And so much more!  Quote by Roger Housden (paraphrased) "Writing is like rearranging the furniture of your mind." Connect with Bonnie Wan:  BONNIE WAN is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a SHORT FORM BIOGRAPHY agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow's Goop, Jane Goodall's Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more. Website  Instagram Pre-Order the Book: The Life Brief: A Playbook for No-Regrets Living is a hands-on guide for boldly living with intention and imagination, from the inside out. It's available now from Simon Element, Simon & Schuster's division dedicated to personal transformation. About the Host, Emily Aborn Content Copywriter  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast Note for listeners: Please censor accordingly as there is some explicit language used.

What would it look like to DO the damn thing you REALLY want to do in your life? Do you know where to start identifying what that thing is and how to make space for it?  To wrap up 2023, I wanted something new, fresh, and inspiring vs. just the normal old goal-setting and planning. I wanted to get super solid on WHAT I'm focusing on in the coming year and WHY. I want to go after my biggest dreams 150%!  In order to get clear on what that looked like, I needed to dump all the puzzle pieces of my life onto the table and see which ones fit and which ones didn't (some belonged to someone else's puzzle entirely, and I have no idea how they got in my bag!).  It was in Taking Inventory personally and professional and doing a little soul-searching that I met today's guest, Bevin Farrand, author of Your Damn Manifesto which is a guide to getting clear on your vision and putting it front and center at all times.  In this episode with Bevin:  Why she encourages us all to just do the damn thing in life!  What a personal manifesto is and what it can do  How to identify your most meaningful dreams and goals (even if you want to do #allthethings) How micro-steps can help us get the miles  Why the "moments" matter more than the "minutes" What to do if someone "poo poos" your idea and dream  What to do about your mindset if it's not in the right place to get started And so much more!  About Bevin Farrand:  In 2019, after an unexpected loss just 5 days after she returned from a whirlwind trip to France with her husband, Bevin Farrand founded the Take the DAMN Chance movement and created the Do the DAMN Thing Method. Her DAMN framework has inspired thousands to connect with the people that they love, do the “crazy thing” that makes all the difference and, when given a choice, to take the damn chance. She is the author of Your DAMN Manifesto: Discover the Keys to Personal Transformation and Bringing Your Biggest Dreams to Life and a coach that supports women in achieving their goals, even after going through deeply challenging experiences.  Website Podcast  LinkedIn Facebook Facebook Group  Instagram  Book: Your DAMN Manifesto: Discover the Keys to Personal Transformation and Bringing Your Biggest Dreams to Life About the host, Emily Aborn Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

Tuning into our menstrual cycles can be a source of wisdom that helps us in life and business. When we pay attention to our cycles, as well as the moon and seasons, we can also develop a deeper relationship with ourselves, others, and the natural world around us.  See who you truly are, disconnect from others while reconnecting with yourself, and gain a deeper level of knowing with this bottom-up approach!  My guest in this episode, Bri Martinez is the founder and CEO of Wild Moon. She helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Through integrating what she's learned about women's moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential.  In this episode, Bri and I talk about:  Approaching your menstrual cycle as a gift rather than a curse  The different cycles we experience as humans (lunar, seasonal, and menstrual) and how they impact our energy, creativity, and more!  How we can start leaning into these cycles and using their wisdom to help support our businesses and lives How tuning into the wisdom of our cycles helps us develop a deeper relationship with ourselves and others  How to get started living more with the natural ebbs and flows  Notes & Resources Book: WILDPOWER  Journal: A Guide to Moon Journaling Connect with Bri Martinez of Wild Moon  Bri Martinez helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Bri is the founder and CEO of Wild Moon, which leads outdoor adventures for women. Through integrating what she has learned about women's moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential. Instagram @wildmoonexperiences Facebook @WildMoonExperiences Connect with Host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast  

The words we use shape our every day, our environment, the people around us, and our world.  Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together?  In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and include.  In this episode:  Emily's story in creating a TedX Talk and what inspired it  Why it might not be all it's cracked up to be to be "one of the guys"  How to consider new ways to speak that brings people together for more collaboration and connection  What to do if you're struggling to get on board with the ever-changing world of the English language  How to overcome your fear of making a mistake around saying the right thing The difference between descriptivism and prescriptivism  And more!  Quotes and Definitions:  "The creative capacity of language is greater than its entire recorded history." - Gretchen McCulloch (p.269 of Because Internet) Demonym: a noun used to denote the natives or inhabitants a particular country, state, city, etc. Resources Mentioned:  Book: Word By Word: The Secret Life of Dictionaries by Cory Stamper Book: Because Internet. Understanding the New Rules of Language by Gretchen McCulloch Claudia Goldin on Women in the Labor Force   Link to Emily's TedX Talk. "What If We Didn't Have to Be One of the Guys?" About Emily Nichols:  Speaking from the stage or the factory floor, Emily Nichols nudges technical people to embrace their human skills, so they can become better problem solvers, team players, and leaders. A professional engineer with decades of experience in manufacturing and innovation, Emily has improved products and processes from breakfast cereal to automotive paint and electrical steel. She easily connects at all levels of organizations, inspiring deeper understanding and collaborative teamwork. Emily has a B.Sc. in Systems Engineering (University of Guelph) and a M.A.Sc. in Chemical Engineering (McMaster University). She summarized her master's thesis in five Dr. Seuss rhymes. Connect with Emily Nichols:  Website: https://emilynichols.com LinkedIn: https://www.linkedin.com/in/emilynichols/ Instagram: @ideasEmily YouTube: https://www.youtube.com/@ideasEmily   Connect with Me, Your Host Emily Aborn: Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker. While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing.  Here are my three super speedy and simple speaking tips and what you can expect in this episode:   Storytelling is king. Make sure to check out Erin Ollila's Talk Copy to Me podcast where she interviews Emma Boshart on Strategic Storytelling  Be present! Avoid audience distractions  The Content with Character podcast   More resources mentioned:  Kim Dawson of the Sassy Strategist Podcast  Kim Dawson's Episode on She Built This  Kim Dawson interviewing ME on the She Built This podcast  My recent episode with Farnoosh Torabi  Content with Character Episode Speaking and Podcast Guesting for Increased Visibility    Connect with Me, Your Host Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast  

Social media posts, blogs, emails, speaking engagements, events...  Ever wish you could just STREAMLINE it all and make your marketing, visibility, and content creation a little easier?  What if you could say just ONE thing and have it be THE thing? My guest this week, Rosemarie Callender, and I get into exactly that and how podcasting (hosting and guesting) can be a content acceleration tool to help you simplify and streamline your creation efforts so you can sit back, relax, and have more time for Netflix, reading, and everything else you love that's NOT marketing your business.  In this week's episode, we dive into how to streamline your marketing and visibility efforts and discuss:  How Rosemarie came to the world of podcasting and specifically the way in which she helps women entrepreneurs today in her business  How podcasting actually saves time and headache in our marketing and visibility efforts Ideas on how to rinse, reuse, repurpose, and recycle your content and make your life easier  How podcasting can help build relationships and serve as a vessel for collaboration  Three things to keep in mind as a podcast guest before making the pitch  What it takes to create GREAT content  And more!  Links Mentioned:  Podcast Guest Collaboration Community - Find a Guest, Be a Guest Content with Character Episode on setting aside a day for Visibility and Content Review  My Recording with Rosemarie on her Too Busy to Podcast Show  Connect with Rosemarie:  Rosemarie is a podcast launch strategist supporting female business coaches and therapists to launch impactful and profitable podcasts that work for them and their businesses, especially when they aren't working. With her proven strategy, clients move from procrastination to finally launching their podcasts, consistently nurturing their audience and attracting dream clients and visibility opportunities in 30 days. Through her signature VIP day model, Rosemarie streamlines the entire process of creating, producing, and launching your podcast in just 2 weeks, with everything that includes, from content planning to marketing strategy and streamlined systems. Her comprehensive framework allows her clients to create what she calls the “Netflix effect”, so they can spend less time and energy showing up on social media and more time doing what they love. Rosemarie lives in the UK and in her free time loves reading, chilling on the beach or binging the latest Netflix series. Website Instagram Learn More About her VIP Day!    Connect with Emily Aborn (your loyal host):   Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

This month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back.  We get into: Angela's entrepreneurial journey and how she got started Why business owners struggle to bring in sales and increase your pay Angela's advice to stop holding yourself back How layering your marketing is the key to growth  And more!  Links Mentioned:  Karen Kenney's Hypnosis Audios: SHOP About the Guest: Angela Henderson  Angela Henderson is an international award-winning business coach for women, international keynote speaker, and podcaster who has helped 1000's of women around the world make more money by creating a personalized business strategy and masterminding their mindset so they can wake up every day and live the life they want. Facebook Page Facebook Business Group Instagram Pinterest Podcast About the Host: Emily Aborn  Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Website Content with Character Podcast Instagram Facebook LinkedIn

Are you afraid of FEAR?  There's a lot of messaging out there about how we need to stare our fear in the face and crush it! "Do it scared"  Fear gets a bad rap! It's a "victim of some unfortunate PR". We're told it's a barrier to living our best life and if we give into our fears, we're most certainly doomed to crash and burn.  My guest today, Farnoosh Torabi, author, journalist, and host of the SO Money podcast has a different perspective of fear.  She believes that fear can be a teacher, an impetus, and a KEY to our success and happiness! In this episode, we talk about the fears that hold us back, personally and professionally and how the wisdom they contain can lead us to live more meaningful lives.  In this episode with Farnoosh Torabi:  How she decided to write A Healthy State of Panic, an entire book on fear, and why now  Where Farnoosh determined the nine flavors of fear she discusses in the book: rejection, loneliness, FOMO, exposure, failure, money, uncertainty, endings, and losing our freedom.  How fear can help us to live more meaningful lives if we're willing to sit with it, explore it, and embrace it  Connect with and Learn About Farnoosh Torabi:  Farnoosh Torabi is an Iranian American journalist, who was born in Worcester, Mass actually. She's one of the country's leading and most trusted personal finance experts. For more than twenty years, she's dedicated her career to helping people become financially empowered and lead richer lives. She's written multiple books, hosted a CNBC program, and served as the resident money columnist for O, The Oprah Magazine. Today she hosts the long-running, Webby-honored podcast So Money, which has earned over twenty-five million downloads. Farnoosh holds a degree in finance from Penn State and a master's in journalism from Columbia University. She lives on the East Coast with her family. NEW BOOK and Website: A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life ahealthystateofpanic.com/ Podcast: podcast.farnoosh.tv/ Instagram: @farnooshtorabi/ Resources Mentioned In This Episode:  Anatomy of Anxiety Erasing the Finish Line  Rich Roll's Podcast with Arthur C. Brooks  About the Host, Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 96+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast

In this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast.  Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille.  Kim is a kindred spirit and I always love the questions and fresh insights she brings, if you love her as much as I do, make sure to give her podcast The Sassy Strategist a listen when you're done with this episode! My episode interviewing HER on her show is airing soon!  Topics covered:  Why I do what I do  How my Content Copywriting business came to be How She Built This came to be  What I lack in confidence, I make up for in being resourceful and taking action  What I love about podcasting My secrets (not-so-secrets anymore) to productivity and time management  and more!  About Guest Host, Kim Dawson Kim Dawson is a results-driven business strategist who believes the key to a successful business is deciding what you want and creating an action-oriented plan to make it happen. Kim helps small business owners optimize pricing and procedures, navigate niche markets, and grow their teams. Kim has helped her clients reach their revenue goals while doing more of what they love and gaining their free time back.  Kim is the author of “Passion to Profits: Your Guide To Building a Successful Business You Love,” and is the host of the Sassy Strategist podcast, where she shares advice on how to build a business that brings higher profits, long-term success, and a fulfilling life. a business that brings higher profits, long-term success, and a fulfilling life. Connect with Kim:  Website Instagram The Sassy Strategist Podcast LinkedIn    About Me (your usual host), Emily Aborn Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast  

I believe podcasts have the power to change lives.  Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a host, and a single episode can change a trajectory, perspective, or relationship.  The possibilities are endless.  In this week's episode, I sit down with Adam Adams, host of the Podcast on Podcasting and we get some of his unique perspectives on creating great content through the power of podcasting.  In this episode:  How Adam came to be a podcaster and start the Podcast on Podcasting  How Adam helps podcasters grow their shows The difference between good and GREAT content  What makes content memorable How to prepare and stand out as a podcast guest  The best way to make money podcasting  How and WHY to be your authentic self no matter what type of content you're creating And more!  About Adam Adams:  Adam has a loyal following in the podcasting space. After selling his first podcast, he launched the Podcast on Podcasting which is ranked as a top show for podcasters. Adam is also the founder of GrowYourShow.com where they help you get your message out to the world. Grow Your Show is The Easy Button For Podcasters TM that want to have a top-rated show without all the hard work. Their clients are getting ranked in the top 1% on iTunes and other top charts which means they have more influence than the other 99%. Website  Instagram The Podcast on Podcasting Facebook  LinkedIn About the Host: Emily Aborn  Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Website Content with Character Podcast Instagram Facebook LinkedIn

You don't need a stamp of approval, talent, passion, confidence, or even motivation to get going...  You don't need to have it all figured out or even have the slightest clue about what you're creating yet.  Creating more fulfillment, and meaning, and going after what you want starts NOW!  If you feel like there's something more, something else you want to go after, or another piece of this little puzzle called life, this episode will help inspire you to create more meaning and find more fulfillment starting today.  In this interview with (returning) guest, Terri Trespicio, author of Unfollow Your Passion, we talk about:  How being a published author has changed Terri's life How she deals with bad reviews and feedback  The five half-truths that keep us from pursuing work we live  What to say at your next networking event when someone asks what you do Book recommendations to add to your TBR list  And more!  Resources Mentioned:  The Passion Trap: 5 Half-Truths Keeping You From Living a Full Life Mini-Course The Business of Expertise, David Baker Monsters by Claire Dederer Pachinko, Min Jin Lee About Terri Trespicio:  Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You. Her TEDx talk, "Stop Searching for Your Passion," has surpassed 7 million views, and she was named by Hubspot as one of the "Top 18 female speakers who are killing it" (she came in at #2—Oprah was #8), and one of the world's leading creatives by Creative Boom magazine. Connect with Terri:  Website Instagram About the Host, Content Copywriter Emily Aborn:  Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Website Instagram LinkedIn  Content with Character Podcast

Have you ever considered pitching your stories to publications?  Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid!  In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more!  Amber shares the pitch strategies that work, and the ones that don't and give us some actionable, practical tips on writing pitches that SHINE.  What propelled Amber into the world of freelance writing How to be specific and provide a unique angle when writing pitches How to answer "why right now" and create a timely pitch How to evaluate "why would a reader care?" when crafting a pitch Pitch-writing secrets that will keep you from spinning your wheels How to find publications to pitch to How Amber overcomes writer's block  And more!  Resources Mentioned Amber's FREE Guide of 250+ Places that Pay for Your Writing  Stephen King's book On Writing  Tana French's Dublin Murder Squad Series Emily's Content with Character episode: How to Pitch Like a Human About Amber Amber Petty helps creatives get bylines and build audiences. After acting for 13 years and getting tired of waiting to audition for roles. Amber moved into freelance writing where she worked with the New York Times, Parade, Bustle, and a bunch more. For the past 2 1/2 years, Amber's helped 916 students get bylines, start writing (for actual money), and begin newsletters to build a platform for their writing career.  Connect with Amber:  Website Instagram   About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Website Instagram LinkedIn  Content with Character Podcast  

I recently announced the closing of the She Built This Facebook group which will be officially closing on August 11th, 2023. After a little feeling of the ol' feelings... I wanted to share a little story about how much She Built This has meant to me and why I made the decision I did, and how we're evolving together. I wasn't able to fully iterate a lot of feelings and emotions in my announcement video, and I created this mini-weekend episode as a little love note from my heart to yours.  With endless gratitude, thank you for being here and please keep spreading the sparks of community and making the impact that you're meant to make in this world as we move into this next season together.  Ways to Stay Connected Outside Facebook:  My Website LinkedIn  Instagram  Content with Character Podcast Join my email list to be the first to hear about whatever I got up my sleeve for you! 

"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question.  In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be.  I've personally been working in my own life on getting MORE healthy each and every year and stronger every week. I believe that it's possible for me to feel more vibrant and energetic and to start, I've stopped accepting "blah" and "meh" as my normal and started getting curious in asking myself what might be possible for ME.  I hope this conversation inspires you to do the same as Tanessa and I talk about:  What Tanessa means by "Becoming Limitless"  What biohacking is (sounds intense?!) and how to make it practical and actionable for your everyday Why so many business owners and professionals aren't getting enough sleep and what to do about it  What to consider specifically around syncing your business with monthly cycles and hormones  And more!  About Tanessa Shears Tanessa Shears is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success. Links Mentioned: Tanessa's Website Connect with Tanessa on Instagram  Tanessa's Becoming Limitless Podcast Twelve Ways to Biohack Your Energy Book: Boundless by Ben Greenfield About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Podcast Host of Content with Character and the She Built This podcast, and Founder of the She Built This community for women entrepreneurs. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily:  Connect with Emily Website Instagram LinkedIn  Content with Character Podcast Join the FREE She Built This Community online

Did you know there's more than one way to rest?  Ok, maybe you knew because you're already impressively smart if you're a listener of this podcast... but did you know there are actually SEVEN different types of rest?  Rest is a crucial factor for happiness, joy, productivity, relationships, and our overall well-being (not to mention how we operate our businesses!). In this week's She Built This episode, we're diving into the seven types of rest and how to REALLY fill your cup for a better life.  Dr. Saundra-Dalton Smith and I discuss the seven types of rest and dive into:  Why so many of us as entrepreneurs, business owners, and professionals are so darn tired The difference between burnout and just being tired The definition of "more energy"  The different between sleep and rest  The seven different types of rest: physical, mental, spiritual, emotional, creative, social, and sensory and how to look at where our deficits are Some simple energy-restoring activities we can do on the day-to-day And Dr. Saundra's top advice for getting a better night's sleep About Dr. Saundra Dalton-Smith Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women's Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Over 250,000 people have discovered their personal rest deficits using her free assessment at RestQuiz.com.  Website: DrDaltonSmith.com Instagram: @DrDaltonSmith Resources Mentioned Rest Quiz The Ruthless Elimination of Hurry Karen Kenney's Storytime Hypnosis LIVE  Karen Kenney's Storytime Hypnosis Audio Shop About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Website Instagram LinkedIn  Content with Character Podcast Join the FREE She Built This Community online

Do you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered?  Do you know how much your business needs to cover its expenses?  Do you even know what your business expenses are? We don't always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses.  Furthermore, the online space perpetuates a whole lot of loose advice and notions that we THINK we should be going along with, rather than sharing the behind-the-scenes of: What it really looks like to achieve / attain a goal What's involved in maintaining a certain level of income  For this week's episode on whether or not $100K is the ticket to sunshine, unicorns, and rainbows, I brought in Sarah Young, host of the Profit + Prosper Podcast and Founder of Young + Co., a virtual CFO agency. Sarah's life work is to help business owners find financial peace and generate freedom and wealth.  In this conversation, Sarah Young and I get into:  How to determine how much to pay yourself from your business The reasons businesses aren't as profitable as they could be Some money mindset issues she sees her clients struggle with Why $100K might not be all it's cracked up to be   Questions to start asking yourself when looking to scale and grow And more!  Connect with Sarah Young:  Episode #55) Profit and Prosper: An Honest Behind the Scenes of Scaling My Business Episode #50) Profit and Prosper: Creating Highly Profitable Offers All Podcast Episodes Website Instagram Linkedin YouTube Facebook About the Host, Emily Aborn Content Copywriter, Podcaster, and Founder of She Built This  Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 93 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Connect with Emily on her website  Connect with Emily on Instagram  Connect with Emily on LinkedIn  Join and participate in She Built This (a FREE online community for women entrepreneurs) BLOG: "What to Do When My Business is Slow" 

Today's podcast guest changed my life.  In addition to being my friend and changing my life that way, Alesia also changed it by showing me how to use metrics to inform strategy when it came to my podcast. I hired Alesia Galati of Galati Media to do a podcast audit of the She Built This podcast back in early March 2023. We sat down and went through all the numbers, and Alesia dug in and asked me about my goals for the show.  It was in learning more about podcast performance metrics and having Alesia make sense of them for me that I was able to use the metrics to inform my strategy moving forward.  In this episode, Alesia and I get into the importance of tying things that you measure in your business (metrics you track) to your goals, and how doing so can help you make clear decisions and inform your strategy.  In this episode on how to use metrics to inform strategy, Alesia Galati and I cover:  Why metrics are important in your business The metrics that Alesia tracks in her business and why The metrics/numbers Alesia doesn't waste her time tracking Specifically for podcasters, how to evaluate the goals you. have for your show and use your numbers to inform your strategy When we might need outside help in knowing our numbers And more!  About Alesia Galati of Galati Media:  Alesia Galati is the owner of Galati Media and has been listening to podcasts since 2015. As you can imagine, with all that time put in, she knows what goes into creating a standout podcast that captures your audience's attention even before they press “play”.  Alesia's helped coaches and thought leaders launch and maintain over 50 podcasts and has developed a signature, thorough system for launching and managing podcasts so you don't have to stress about anything falling through the cracks!  Alesia lives in sunny North Carolina with her two kiddos and husband. When not helping her clients, Alesia can be found reading over 200 books a year, hiking, and exploring the zoo with her boys.  Favorite podcast: Alesia's ears have been fine-tuned for high-quality audio and she can only tolerate impeccable podcasts.  She enjoys listening to heavily produced storytelling podcasts like “Greeking Out” by National Geographics Kids when she takes long road trips with her kids. Website Instagram LinkedIn  Podcast: Listeners to Leads with Alesia Galati  About the Host, Emily Aborn Content Copywriter and founder of She Built This:  Emily Aborn is a Content Copywriter, Podcast Host of She Built This and Content with Character, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with 90+ industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.   For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.    Connect with Emily:  Content with Character Podcast Website Instagram LinkedIn Join the FREE Community on Facebook

Today's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others.  My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants.  The idea was sparked after reading an article written by Alan Alda on BigThink.com called "3 Rules to Express Your Thoughts so That Everyone Will Understand You" and it uses the power of three in three different ways for you to start applying in your own communication efforts.  If you want to learn for yourself how to clearly express your thoughts, this framework using the power of threes is a great place to start!  In this episode:  The three guideposts for clearly expressing your thoughts  News about my new podcast Content with Character  What's changing (and what's staying the same) on the She Built This podcast  Links mentioned in the episode:  Article) 3 Rules to express your thoughts so that everyone will understand you She Built This Episode) I Feel Like I'm Repeating Myself: Why Repetition is Effective  Mignon Fogarty's The Grammar Girl Episode with Valerie Fridland of Like Literally Dude (YouTube Link) Content with Character: Emily Aborn's NEW podcast!  She Built This Community    About the host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Me:  Emily Aborn Instagram  She Built This Instagram  Emily Aborn LinkedIn  Website 

Engaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content.  In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging content ideas for your business.  This episode of She Built This is full of engaging content ideas as Jessica Terzakis and I talk about:  Where Jessica sees people get in their way and struggle the most when it comes to content creation, coming up with engaging content ideas, and general marketing  Content creation mistakes to avoid  Engaging content ideas for social media  Storytelling and creating connection in your content  And more  Guest Bio:  Jessica Terzakis, a content creator with Terzakis & Associates, helps service-based entrepreneurs monetize their expertise. For the past seven years, she's supported clients in creating lucrative courses and programs allowing them to break out the 1-1 client work, create unlimited income potential for their business, and spend more time doing the things they want to do. As a former teacher, she's taken her teaching and presentation skills to the stage, having been featured on premier podcasts, spoken on dozens of in-person and virtual stages, and led her own virtual training program showing entrepreneurs how to add multiple revenue streams to their businesses.   Connect with Jessica Terzakis on Facebook Connect with Jessica Terzakis on LinkedIn  Connect with Jessica Terzakis on her Website  Get Jessica's FREE Guide: 5 Things You Need to Create a Profitable Group Coaching Program    She Built This Podcast Host Bio:  Emily Aborn is a Content Copywriter for Women Entrepreneurs, Podcast Host of She Built This and Content with Character, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 92 different industries and loves helping others increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Connect with Emily Aborn on her Website Learn More About Content with Emily Aborn on the Content with Character Podcast Connect with Emily Aborn (and see cute pics of her dog Clyde) on Instagram Connect with Emily Aborn on LinkedIn Join the FREE She Built This Community on Facebook Find She Built This on Instagram

Content creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late. I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more.  I still have some questions and a few concerns.  My curiosity this month is around the benefits, limitations, and cautions when it comes to content creation using artificial intelligence and I brought in fellow copywriter, Erin Ollila to talk about it with me!  Erin is an SEO copywriter who knows her stuff as it relates to using ai content creation tools like Chat GPT to generate ideas, save time, improve accuracy, and even use as a springboard for conversations with our clients.  In our conversation about Content Creation & Artificial Intelligence, Erin Ollila and I cover:  What's been changing in the world of SEO and how AI impacts the internet/search landscape as a whole  Whether or not AI will null and void the need for SEO  How we're seeing people use artificial intelligence for content creation Limitations and concerns as it relates to content creation & artificial intelligence  A question to come back to no matter what content you're creating  Ethical factors to consider in using AI for content creation  And more!  About my Guest, SEO Copywriter and Copywriting Coach Erin Ollila  Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience.  When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.  Instagram Website Podcast: Talk Copy to Me     About the host, Emily Aborn Content Copywriter for Women Entrepreneurs  Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Instagram  LinkedIn  Website  Emily's NEW Podcast: Content with Character She Built This FREE Online Community 

You might want to buckle up your seatbelt for today's episode and turn your podcast player off 1.5x speed if it's set there because I'm fired up and full steam ahead in this one! I'll be sharing some little secrets I've been keeping which were a result of some of the things I learned by repeating myself.  In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lessons learned from my most loquacious (and most repetitive) month ever.  Do you ever get tired of talking about the same thing over and over again in your business? Do you feel like you're repeating yourself?  In the month of April 2023, I repeated myself more than ever in my messaging as I approached the same topic from different angles. It helped me understand deeply why repetition is effective both for us the creators and those receiving the work on the other side.  For me, all that repeating ended up being my most prolific and loquacious month ever and the ideas just kept on coming! Repetition led to my next BIG idea which I'm sharing and announcing for the first time in this episode.    5 Reasons Why Repetition is Effective:  People may not have seen it the first time and need multiple touchpoints There's a lot of power in going deeper vs. wider on a topic  Consistency/repetition is one of the most powerful tools you have to keep your message clear It helps you improve just about ANY skill or craft!  It helps you hone in on what you really think, feel and believe!    Links Mentioned The Content Compass Workshops with Emily Aborn and Karen Kenney  A Content Bank for Every Occassion - Blog Article    About Host Emily Aborn (the one always repeating herself) Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.   For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.   Connect with Emily:   Email: emily@emilyaborn.com Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn The Content with Character Podcast (COMING MAY 16th!)  Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup Did you enjoy this episode on Why Repetition is Effective? I'd love a five-star review on Apple podcasts with your positive words and what you enjoyed about today's episode!

Have you ever wondered how personality types affect communication?  In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others.  We discuss how learning about how communication styles differ from personality type to personality type, we can become more empathetic and understanding. We also cover how, for each of us, our greatest gifts and assets can also be our greatest liabilities in our personality types.  In this conversation about how personality types affect communication, we cover:  The body, mind, and heart triads of the Enneagram and what each are seeking as they move about the world How we might respond when we feel unseen, unheard, or misunderstood  Where Christina sees people bumping up against their own personalities How each of the Enneagram personality types affect communication What role shame plays in our communication  And More! Connect with Christina Granahan:  Christina has been curious about people her entire life. In elementary school, she told her teacher she wanted to be a social worker so it was a surprise to no one when she graduated with her MSW at 22.  She has spent much of her career working with teens and adults living at the intersection of one or more marginalized identities including LGBTQ, BIPOC, people with AIDS, people with substance use disorder, and those who are undocumented, living in the US. About 15 years ago she expanded her work to include coaching and consulting with staff groups, supervisors, and directors around clinical issues, leadership development, and team building.  Since then, Christina's deeply focused in on the Enneagram in hopes of getting clarity on some important relationships in her life. Through the learning, she discovered that she was the problem. More accurately, she was a problem and the only one she could change.  Since that first course, Christina has been immersed in the Russ-Hudson tradition, attending the Enneagram Institute, participating in a 15-month course on the Enneagram and conscious living, and is currently completing a certification course in teaching the Enneagram to beginners as well as advanced learners. Christina is an expert in personality development, developmental trauma, and the Enneagram and is committed to helping others live more consciously, make more informed decisions in their lives, and tell the truth.  Website Instagram Mighty Networks  About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This:  Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.  For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.    Connect with Emily:  Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup  

You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own.  AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned.  This episode is all about taking responsibility for what's yours and leaving the rest, letting it go, and giving yourself a lot of grace along the way.  Join me, Emily Aborn, for a few real-life stories, and a simple process for looking at what's the cause of the friction in your life by getting really honest with what's really holding you back and how to move forward.     About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This:  Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.    Connect with Emily:  Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup

The phrase, "You're the creator of your own reality" changed JJ Flizanes' life.  In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire.  JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understand and wrap your mind around. She gives us a clear path forward to matter where we are in relation to manifestation and gives tons of resources to start diving into right away.  In this episode, JJ and I discuss:  People-pleasing and how it's not as "nice" as you think  How you're often the one getting in the way of your own success What it means to be a victim vs. choosing your reality  How leveraging the law of attraction can help your business  Why you THINK you want what you want  And MORE  Quote from JJ in this episode, "The only reason you want what you want is because you think you'll feel better when you get it." About JJ and Connect with JJ Flizanes online and on her Podcast: An Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing.  JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. Website: http://jjflizanes.com Podcasts: Spirit Purpose Energy (and more!)  Instagram: https://www.instagram.com/jjflizanes/ About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This:  Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.    For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.    Connect with Emily:  Email: emily@emilyaborn.com Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup

What defines success? According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.”  But today, we're digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like.  "Marketing is the tool to help you succeed but if you don't know what success means to you, you'll be on the hamster wheel forever." - Amanda McKinney  My guest, Amanda McKinney breaks down the concept of defining success for yourself into two concise action/feeling steps and helps us redefine the buzzword, “success” in a way that's meaningful to us.  We get into some of the entrepreneurial buzzwords and unpack their meaning including re-defining success, pivoting, and even the pressure of what to title or label yourself. You'll walk away from this conversation with two simple steps you can take TODAY to determine what defines success for YOU.  In this conversation with Amanda McKinney on how success is defined, we cover:  How Amanda became an accidental entrepreneur and has navigated the changes and shifts in her business as she's grown  What it felt like to rebrand her podcast to a wider audience  Our thoughts on entrepreneurial buzzwords like pivot, success, alignment, and more! The five types of people every entrepreneur should have in their life How to tap into what defines success for YOU  How creating content can help you hone in on your message and mission  And more!  About Amanda McKinney, author, marketing coach, and host of the Unapologetic Entrepreneur Podcast:  Amanda McKinney is an author, podcast host, and coach. She navigated her own accidental entrepreneur journey and built a successful business by defining success on her terms. Once experiencing this freedom, Amanda fell in love with helping other entrepreneurs follow their passion and build their successful businesses. She's a natural-born encourager who shares stories of triumph and hardship because she never wants you to feel alone in this journey. Her mission is to help accidental entrepreneurs unapologetically chase their definition of success. For more information, you can connect with Amanda on her website at amandamckinney.com Her podcast: The Unapologetic Entrepreneur  Instagram at @theamandamckinney   About the Host, Content Writer for Women Entrepreneurs, Emily Aborn  Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Connect with Emily on her website  Connect with Emily on Instagram  Connect with Emily on LinkedIn  Join and participate in She Built This (a FREE online community for women entrepreneurs)

There's no shortage of difficult people in the world. You can find difficult people in the workplace, groups and organizations, in your relationships, and who knows... maybe you even live with a difficult person!  Learning how to deal with difficult people is a tool we need in our toolbox because it helps us to navigate these situations with more ease each and every time they come up.  As we learn how to deal with difficult people, we create better habits and scripts so we can stress less, use less energy, and create stronger boundaries for ourselves. Relationships are a wonderful part of life but can also be one of the most challenging when we find ourselves encountering difficult people.  In this episode, with Andrea Bonior, Ph.D, host of the Baggage Check podcast, we talk about how to deal with difficult people and be less of one yourself:  The categories/types of difficult people in our lives Why it benefits us to learn these skills and deal with situations and difficult people rather than brushing them aside How to deal with a difficult person with honesty, compassion, and confidence What to do when you're facing gaslighting and narcissism in a relationship How to handle energy vampires  What do when YOU'RE the difficult person (spoiler alert: we all are at times) Practical techniques for building resilience and patience to deal with difficult people in your life  Suggestions and tools for finding the right therapist or mental health professional for you And more!  Guest Bio: Andrea Bonior, Ph.D., is a licensed clinical psychologist on the faculty of Georgetown University, and the best-selling author of “Detox Your Thoughts: Quit Negative Self-Talk for Good and Discover the Life You've Always Wanted.”  She is the host of the mental health talk and advice podcast “Baggage Check,” based on the mental health brand she built at the Washington Post. Dr. Bonior's blog for Psychology Today has been read more than 25 million times, and she has several popular courses on work-life balance and cognitive skills on the LinkedIn Learning platform. She appears regularly in national media, including contributing frequently to CNN'S The Lead with Jake Tapper.  Connect with Dr. Andrea:  Website  The Baggage Check Podcast Baggage Check Instagram @baggagecheckpodcast Dr. Andrea's Instagram @drandreabonior Detox Your Thoughts Book   About the Host, Content Writer for Women Entrepreneurs, Emily Aborn  Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Connect with Emily on her website  Connect with Emily on Instagram  Connect with Emily on LinkedIn  Join and participate in She Built This (a FREE online community for women entrepreneurs)

For those of us who haven't dove headfirst into Reels and still love sharing images on social media, what are the best practices when it comes to the pictures we post online? How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are?  In this episode of She Built This, my guest, Bonnie Dickson, Business Visibility Strategist, and Photographer gives us a snapshot of how to take good pictures for social media and create a scroll-stopping first impression online.  Bonnie Dickson hears a common problem amongst entrepreneurs and business owners that they don't know how and when to use images on social media and online.  A good image can work for you and your business while you sleep, and in this episode, Bonnie shows us how to take good pictures for social media that are authentic, consistent, and on-brand.  In our conversation, we discuss:  Common struggles business owners have when it comes to taking and sharing good pictures for social media and online  Best practices for taking good pictures for social media  What images not to post on social media  How to take good pictures for social media that align with our brands How to take better pictures at home  How to take pictures that spark interest and curiosity on social media  And more!  Links Mentioned in Today's Episode:  Jessica Terzakis of Terzakis and Associates  The Podcast Guest Collaboration Community  Bonnie Dickson's Business First Impression Checklist  About Bonnie Dickson, Business Visibility Strategist and Photographer who believes first impressions are the key to profitable businesses.  She helps her clients stand out in the busy online marketplace, consistently attract the types of clients they want to work with, and convert Google searches into potential customers that walk through the door. Her strategic, creative, and artistic approach to business photography has guided clients to use images that are scroll-stopping, approachable, and best of all create an immediate sense of trust because they look just like they do in the photos! With over 30 IMDB film and commercial credits to her name and 15 years of digital photography experience, Bonnie's knowledge spans multiple industries. She will make any business owner feel immediately at ease in front of the camera.  Connect with Bonnie:  Website  LinkedIn  Instagram About the Host, Emily Aborn Content Writer and Founder of She Built This  Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Connect with Emily on her website  Connect with Emily on Instagram  Connect with Emily on LinkedIn  Join and participate in She Built This (a FREE online community for women entrepreneurs)

How do we create sparks of interest in our marketing and invoke curiosity through our content? How do we get our readers and listeners to want MORE?  In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it.  You want potential clients and customers to land on your website and be intrigued enough to take action.  You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear your podcast and feel delighted by the new thoughts and ideas flooding into their minds so they feel inspired to take action.  This episode will give you tips and ideas on how to do this in the content you're sharing!  I cover:  What is the “curiosity gap” and why it matters in our content creation  Whether or not we can create too much curiosity?  The four types of curious people and how to consider them in your marketing Five questions to ask yourself about your own content to create a curiosity gap in your marketing  Why trying to create for everyone ultimately ends up with something for no one  How to infuse more of YOU into your content  Why not to include too much jargon in your copy and content  And why to avoid leading the witness with your content when trying to create a curiosity gap  Take the Next Action Step: Links Mentioned in Today's Episode Mignon Fogarty's “Six Steps to Get Your Guests to Promote Your Podcast” blog  Jasmin Haley and my conversation on the Legacy Speaker Show on “How to Turn a Speaking Engagement into More Content for Your Business”  Karen Kenney's appearance on the She Built This podcast: https://bit.ly/SBTWhyCuriosityisImportant Mignon Fogarty's appearance on the She Built This podcast: https://bit.ly/SBTMignonFogarty Keep Learning on the Blog! “Curiosity Marketing: How to Get People to Consume Your Content” Examples of curiosity marketing and creating the curiosity gap in your emails, blogs, website, copy, and more!    About the Host of She Built This, Content Writer and Copywriter for Creative Women Entrepreneurs: Emily Aborn  Emily Aborn is a Content Writer, Podcaster, and Owner/Founder of She Built This. She lives in New Hampshire with her husband, Jason, and their rescue dog, Clyde. For fun, Emily likes things that don't involve cold weather, hiking, reading, and being a Jeopardy contestant from her couch. Learn more and connect with Emily at: www.emilyaborn.com Looking for a content writer or copywriter? I can ask you questions like the ones in today's episode and help you get unstuck where you're overcomplicating your message! I write in simple, understandable terms, and in your voice!   Connect with Emily on social media and keep the conversation going!:  Instagram LinkedIn  Facebook  Join the She Built This Facebook Group! 

Your business blogging questions answered! I often get asked by clients and fellow business owners questions like,  “Is blogging still relevant?”  “Isn't blogging dead?”  “Who should start a blog?”  “How often should I blog?”  And of course, “What should I blog about?”  Starting a blog is an exciting journey and can come with a lot of questions. It's important to set up your blog in a way that helps to grow your business and expand your reach.  In this episode of the She Built This podcast, my guests Amy Reinecke and Jennifer Draper of The Ultimate Blog Podcast, we answer your business blogging questions and help you get clarity around why to blog and what to blog about.  We get into what businesses make a good fit to start a blog and how we can add in more elements of curiosity to spark more interest in our blogging content.  This conversation about whether or not blogging is still relevant includes:  How you just never know what magic will come from following your curiosity and courage The answer to the infamous question, “Is blogging still relevant?”  The benefits of blogging for businesses and who should have a blog  How often to consider posting a new blog   How to create curiosity in writing blogs for your audience  Key pieces of strategy that often get overlooked when it comes to blogging  Amy and Jennifer's predictions on how artificial intelligence and other technology might affect content creation And more! About Amy Reinecke and Jennifer Draper, Spark Media Concepts and The Ultimate Blog Podcast With over 14 years of combined blogging experience, Amy Reinecke and Jennifer Draper are passionate about helping women create the blogs they desire to build a business that allows them to live the life they desire. They started Spark Media Concepts to help women use their stories, passion, expertise, and perspectives to share content that adds value to others via their blog. Connect with Amy and Jennifer Online:  Website Podcast Instagram Links Mentioned in the Episode:  Jansen's Everyday Reading Blog About the Host, Emily Aborn Content Writer and Founder of She Built This  Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.  Connect with Emily on her website  Connect with Emily on Instagram  Connect with Emily on LinkedIn  Join and participate in She Built This (a FREE online community for women entrepreneurs) 

Affect vs Effect: Using Curiosity to Improve Your Writing with Mignon Fogarty Calling all word nerds, grammar-lovers, and content creators who want to improve your writing! This episode with The Grammar Girl, Mignon Fogarty -queen of quick and dirty grammar tips that'll elevate your writing and feed your curiosity about the English language.  In this episode, Mignon shares her own story of entrepreneurship and how she started The Grammar Girl podcast, some grammar tips in response to what I often struggle to remember when writing (and maybe you have too), as well how to improve your writing through curiosity.  We also discuss content creation and the practice of reviewing goals and direction regularly to ensure you're on the right track, and so much more!  Highlights of this episode:  How Mignon got asked to fact-check Oprah Winfrey's grammar on The Oprah Winfrey Show  How Mignon started The Grammar Girl podcast and how she comes up with all of her tips to improve writing and grammar  How to remember the difference between affect vs effect once and for all!  How to use curiosity to improve your writing and grammar  How Mignon stays informed on the many changes in the ever-evolving English language  Whether or not breaking the rules of grammar is a yay or nay and when not to do it  Why I really should probably stop capitalizing the seasons  And so so so much more!  Want a quick and dirty grammar tip prior to listening to the episode?  If you're a fellow word nerd always looking to improve your writing, this one's for YOU. When you stumble across a grammar rule or Grammarly suggestion you aren't sure of, ie. affect vs. effect, whom vs. who, and how long is TOO long for a sentence... stop and get CURIOUS about WHY. Why is it a rule? When does it apply?  Look it up and find out the reason behind the suggested change. WHY do we say whom vs. who?

Why is curiosity important for success? Where does curiosity come from? And is there such a thing as too much?  In this episode of She Built This, my guest, Karen Kenney, and I get curious about curiosity and why it's important.  Karen's a unique, engaging, and inspiring speaker and in my opinion, always brings a perspective that's counter to all the shoulds, due to her own level of curiosity and looking at things in a different way.  She identifies as a super curious person, I identify as curious person, and in this episode, we're going to talk all about how curiosity can pave the way, lead the way, and inspire your next step. Key takeaways from the episode:  How Karen Kenney got to where she is today by way of Route Curiosity 101 Why curiosity is important and what it can do in your life and business  The four types of curiosity The value of curiosity in our relationships and building connection  What Karen is learning as she engages in Simone Seol's Garbage Post Challenge Why curiosity is the key to self-compassion and grace  And more!  Karen Kenney Bio:  Karen Kenney is known for her signature storytelling, sense of humor, and her no BS approach to Spirituality. She's a sought-after speaker, podcast guest, spiritual teacher, and workshop presenter. An entrepreneur for 20+years, Karen brings a down-to-earth and practical approach to spiritual concepts -it's like a combo of strategy and soul that can be powerfully applied in both people's personal and professional lives. She's a Certified Spiritual Mentor, multiple time Certified Hypnotist, certified life coach, writer, speaker, and the host of The Karen Kenney Show Podcast, as well as the founder of the community: THE NEST. Karen supports her clients, communities, and audiences to deepen their connection to themselves and the Divine in tangible, relatable, and accessible ways. She leads by example and shows that you can do deep, transformative, and healing work while still laughing and having fun! Connect with Karen Kenney through her Website Connect with Karen Kenney on Instagram  Connect with Karen Kenney on Facebook The Karen Kenney Show Podcast Karen Kenney's NEST community Karen Kenney's QUEST offering Karen Kenney's Own Your Magic Retreat on April 14-16th in Whitefield, NH Karen Kenney's EXPERIENCE About the Host, Emily Aborn Content Writer and Founder of She Built This  Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 90 different industries and loves helping others increase visibility, connect with clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods of New Hampshire with her husband, Jason, and their dog, Clyde.  Connect with Emily on her website  Connect with Emily on Instagram  Connect with Emily on LinkedIn  Join and participate in She Built This (a FREE online community for women entrepreneurs)

Why Does Customer Experience Matter?  Investing time, energy, and money into considering what our clients are experiencing on the other end can be the difference between your brand being like everyone else's and being UNFORGETTABLE.  In this week's episode, with my dear friend and pro-business collaborator, Lindsay Taylor, we get into that and more!  Lindsay is one of my favorite people and bestest friends! Our friendship is such a great example of one of those connections I was talking about in last week's episode. You truly have NO idea how the next person you meet will change your life. You never know where you'll meet them and spoiler alert: if you haven't listened to last week's episode yet, it doesn't need to be at a formal networking event!  Lindsay Taylor is a genuine true blue human being with a huge heart. She's always checking in on me, supporting me through thick and thin, and cheering me on. We talk more about what it's taken to sustain a business friendship in this episode and I think you'll really appreciate the honesty and authenticity. We share that it hasn't always been poppy fields and apple orchards. We've had to have really difficult conversations and work through stuff, and it's been entirely uncomfortable at times.  In addition to sharing the secrets of our friendship in this episode, we get into a few other great topics around CONNECTION and Customer Experience:  How brands can evolve and shift over time The experience of running two businesses simultaneously and can we effectively run them both at full speed at the same time?  Why does customer experience matter and how to infuse more of YOU into your brand and customer experience How to create customer connection and memorable client moments so you get referred to all their friends and build lasting relationships!  How Lindsay stays connected to all parts of her life from running two businesses, to raising three kids, to maintaining a loving relationship with her highschool sweetheart husband! Oh, and of course… we're sharing something that we're cooking up together!! Visit UnforgettablyYou.net to learn more and be the FIRST to get in on it!  Unforgettably You is a one-day event in Candia, NH taking place on Wednesday, April 5th from 10am-4pm.  It's an entire day devoted to building your brand and crafting a memorable customer experience. We'll help you tap into what makes you UNFORGETTABLE, how to create more of a connection with your customers and soon-to-be clients, and clearly show your one-of-a-kind value so you can share it with the world. Connect with Lindsay Taylor, Brand Designer Lindsay is the owner of Taylored Image, a branding studio where she brings over 25 years of graphic design and creative direction experience to her clients. She is also the owner of NaughtyGood Bites, a gourmet chocolate company whose mission is to honor and celebrate the women in our lives, and the men who support us. Whether it be with her brand clients, or with her chocolate lovers, Lindsay is passionate about diving deep into the heart and soul of any business and creating that good-golly, gosh-darn-it brand experience people won't soon forget. Website: www.tayloredimage.com Instagram: https://www.instagram.com/taylored.image/ Facebook Page: https://www.facebook.com/tayloredimagenh Connect with the Host, Emily Aborn Content Writer for Creative Women Entrepreneurs Emily Aborn, aka yours truly, is a Content Writer, host of the She Built This, and leader of the She Built This community for women entrepreneurs. I help women entrepreneurs creatively express themselves in their businesses and brands through website copy, blogs, and other pieces of the customer experience. I'm also one of those people who cannot screw the top off most containers to save my life. You can learn more than you ever wanted to know about me as a human HERE: www.emilyaborn.com Connect with me on Instagram: https://www.instagram.com/emilyaborn/ Connect with She Built This on Instagram: https://www.instagram.com/shebuiltthisgroup/ Join us over in She Built This: www.facebook.com/groups/shebuiltthis

We hear so much about making a personal connection with clients and customers, especially when it comes to the content we're creating. But how do you really do that? What even is connection, anyway?  There's so often stuff going on behind the scenes around here that I want to share with you and pull out little nuggets and takeaways from, and having just FOUR podcast publishing Wednesdays in February isn't enough…  Especially when you bite off a topic that's just a little too big to chew like Connection (which turns out just gets my wheels spinning into idea overdrive).  In this episode, I share a personal story and the takeaways behind it about how to build a bridge between you and those interacting with your content so you can build a connection with your clients and customers in the way only YOU can. I get into:  How to overcome some of the negative self-talk that stops you from sharing personal stories and getting vulnerable  What it means to show up for others and why it's so meaningful What connection really means How to create more connection between you and your clients/audience members by creating a personal bond  The importance of your health and wellness  Reframing boundaries and capacity and how they can help you connect more with your customers and clients Content writing tips And more!  Links Mentioned She Built This Peer Groups - kick off the week of February 27th and go for six weeks: www.shebuiltthis.org/peergroups Mondays 2pm (ET) with Jamie Chapman  Wednesdays 3pm (ET) with Emily Aborn  Connect with the host, Content Writer for Women Entrepreneurs, Emily Aborn: www.emilyaborn.com  Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Blog with more Content Writing Tips for Entrepreneurs Join the FREE She Built This Community for Women Entrepreneurs: www.facebook.com/groups/shebuiltthis

I'm getting into a topic near and dear to my heart and talking about networking, connecting, and relationship-building. How to meet other entrepreneurs and head into networking events (both virtual and in-person) with more confidence and chutzpah! I cover:  How to pick and choose networking opportunities that are right for YOU as an entrepreneur Things to consider before, during, and after a networking event What kinds of questions to ask to keep the vibes high in a conversation How to be THE person people want to talk to at any networking event And how to keep too-close-talkers from creeping in on your personal space How your arrival *and departure* times do matter And more!  For more tips and a thorough blog related to this episode: www.emilyaborn.com/articles Connect with the host, Emily Aborn: Content Writer for Creative Women Entrepreneurs  Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn FREE She Built This Facebook Community: www.facebook.com/groups/shebuiltthis Links Mentioned:  Episode 178 with Daniel Sih: Tech-Healthy Humans https://bit.ly/SBTDanielSih Julie Brown's This Shit Works: A no-nonsense guide to networking your way to more friends, more adventures, and more success.   She Built This Peer Groups, kick-off week of February 27th, 2023! Learn more and register HERE: www.shebuiltthis.org/peergroups  

ADHD Coach, Shelly Lyons takes a holistic approach, strengths-based approach to her work with ADHD business owners and entrepreneurs. Shelly helps individuals hone their skills and implement strategies to navigate all areas of life - personally, professionally, and academically.  In this episode:  Shelly shares her experience as an entrepreneur with ADHD What the term "ADHD" means? And what is it not? Common misunderstanding and myths around ADHD Challenges entrepreneurs with ADHD specifically face and how to navigate them  How businesses and employers can take specific actions to ensure neurodiverse-friendly spaces and customer experiences And More!  Tips In Episode:  1. Get Curious 2. Recognize that by not being accessible for those who are neuro-divergent you may be missing out/missing the mark.  3. Make it easy to schedule with you and reach out. 4. Ensure that information is easy to find 5. Extend an invitation to work with you  6. Set aside time to educate yourself 7. Shelly also recommends listening to She Built This episode #174 where I share practical time management tips and resources for entrepreneurs.  Connect with Shelly Lyons, ADHD, Life, and Career Coach and Neurodiversity Business Consultant and Speaker Website: https://www.shellylyonscoaching.com/ Email: shelly@shellylyonscoaching.com Instagram: @ShellyLyonsCoaching LinkedIn: https://www.linkedin.com/in/shellylyons/   Connect with the Host, Emily Aborn Content Writer for Creative Women Entrepreneurs  Leader of She Built This Women's Entrepreneurship Community  Email: emily@emilyaborn.com Instagram: @shebuiltthisgroup @emilyaborn

My guest this week, Milton Stewart is the host of the "Do it for the Gram Podcast" I discovered his show on my own seemingly endless quest to determine and learn about my Enneagram type.  What I learned when I began this journey, and what you'll learn in this episode is that a simple online Enneagram test isn't always the most accurate way to land on your type.  You'll also find that simply learning your Enneagram type isn't the actual "work" - the work is using it as an awareness tool, a guide for GROWTH, and a way to deepen connections with others and yourself.  Whether you're an Enneagram nerd like me, or if you're thinking, "Ennea-what!?" - I think you'll love this episode as we explore the motivations of each type, and what can change in our lives when we decide to unlock awareness and move past auto-pilot and reactivity to choice.  We cover:  Why the Enneagram is important in our lives and relationships How to use the Enneagram in business How do you start to learn your Enneagram type What it looks like to work on yourself (and where to tangibly begin!)  And more!   About Milton Stewart:  Milton Stewart, MBA, the founder of Kaizen Careers, Coaching and Consulting LLC and loves facilitating the Enneagram in helping people feel seen, heard and safe. He is one of the very few African-American male Enneagram teachers in the world. Milton believes the Enneagram is more than just a personal tool but a map of how to truly honor the humanity of others. He uses the Enneagram in many ways but the most powerful way he uses it is in spaces of diversity, equity, and inclusion. Milton hosts “Do It For The Gram: An Enneagram Podcast”, which teaches the Enneagram from a very practical standpoint. Milton is the first African-American male International Enneagram Association Global Board Member. Connect with Milton:  Email: milton@kaizencareers.com Website: kaizencareers.com Instagram: @doitforthegrampodcast @kaizencareers   Connect with the Host, Emily Aborn Content Writer for Creative Women Entrepreneurs  Leader of She Built This Women's Entrepreneurship Community  Email: emily@emilyaborn.com Instagram: @shebuiltthisgroup @emilyaborn   Resources Mentioned:  The Wisdom of the Enneagram book  The Complete Enneagram by Beatrice Chestnut book Emotional Wheel   

If you've been doing this entrepreneurship thing for any length of time now...  ...You've probably got more content than you even realize hiding all sorts of places.  And still, you probably sit down some days, ready to create content and you feel like you have NOTHING to say and share.  It's high time for a content overhaul! In this episode, we're going to take stock of what you already have so you can reuse and repurpose it into MORE and effectively get your message out into the world.  This episode will help you locate and track down all the content you have floating about and show you how to put it to good use, starting TODAY! Shownotes:  Emily Aborn Website  She Built This Community  Download "Three Places Your Content Might Be Hiding" PDF  Repurposing Blog: Easy Steps to Turn One Piece of Content into SEVEN

Today we're getting into everyone's favorite and least favorite topic of all time... social media!  My guest Andréa Jones, social media strategist and host of the Savvy Social podcast brings a fresh perspective to help you reframe your relationship to social media, take out some of the confusion, and make nice with the dreaded algorithm!  Andrea shares her inspiring backstory about perseverance and sticking with something as well as busts myths about social media that will help YOU grow your presence online.  We dive into:  Keys to Andréa's success and how her business has evolved alongside her  Social media myths busted!  Why you might NOT want to hop off the social media train altogether What the real deal is with the algorithm and how to make it happy  What the BEST kind of content is and how to come up with new ideas  The difference between strategy and tactic And more!  About Andréa:  Andréa Jones is the social media strategist who helps coaches and experts go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build your social media savvy over time.” You can find her online at onlinedrea.com or @onlinedrea on Instagram. Podcast Website  Instagram  FREEBIE: Social Media Rockstar Framework free course   Connect with the host, Emily Aborn:  Emily Aborn Website  She Built This Website  Emily Aborn Instagram  She Built This Instagram She Built This Facebook Community 

Is 2023 your year? Are you considering starting your own podcast, guesting on others' podcasts, and want to learn all you can before diving in?  There's no better way to gain insight than from those who've walked the path before you! In this collaborative episode, you'll get insight and advice from three experienced podcasters giving their two cents on the obstacles they've faced and successes they've had along the way!  In this episode, I'm joined by two familiar faces: Alesia Galati and Lisa Zawrotny to provide you with some answers to the questions I get asked all the time about hosting and being a guest on podcasts!  What does it really take? You'll learn in this episode!  We get into:  Our biggest podcasting lessons in 2022 and how we plan to apply these lessons as we enter into 2023 Motivation and direction for those looking to put themselves out there and be a guest on other people's podcasts Setting realistic expectations around what it takes to start and remain consistent with your podcast How to know if podcasting is the right fit for you- before you even start! Actionable steps to pitch yourself like a pro!  Your podcast is unique to you and your audience. Don't be afraid to put yourself out there, experiment with new things, and stick to what works for YOU.  Links Mentioned Emily Aborn Website She Built This Website  Email me your thoughts on email introductions: emily@emilyaborn.com   Alesia Galati Bio, Website, and Social Media: Alesia Galati runs a full-service podcast management company called Galati Media. She's also the host of the Listeners to Leads Podcast. She helps business owners launch and maintain lead-generating podcasts. She lives in sunny North Carolina with her husband, two small boys, and a rescue pup. When she's not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband. Website Podcast Instagram LinkedIn Facebook   Lisa Zawrotny Bio, Website, and Social Media: Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity + Organizing Coach certified in time and stress management.  She uses simplicity, self-awareness, and systems to help multi-passionate creatives boost productivity, balance business and family, and avoid burnout. When she's not sharing the wonders of decluttering and habits, she's playing music, drinking iced coffee, and watching movies with her husband and kiddos, or reading while trapped under a cat. Website Podcast Instagram LinkedIn Facebook

I think often about my upcoming transition to the next decade. At the time of recording this, I'm three and some change years away and I've already put a lot of thought into what I want the big celebration to 4-0 to look like! I also have a little list of things (shocker, I know) started that I'd like to accomplish before I hit the milestone.  But until recently, I hadn't considered any sort of countdown ritual or project. My guest today, Stephanie McLaughlin, host of the Forty Drinks podcast and owner of Savoir Faire Marketing got me thinking up some ideas!  As you listen, think about how you could creatively adapt this to a project that would memorialize something meaningful for you. Maybe it's a milestone, a transition point, or an entire YEAR of something.  In this episode, you'll hear:  What Stephanie's countdown to forty project consisted of and how it changed her life unexpectedly What's so special about the age of forty and that decade in particular  How to adapt the concept for ourselves and try a similar experiment Insights and wisdom for those of us coming behind  And more!  Connect with Stephanie:  Websites: www.savoirfaire-us.com www.fortydrinks.com Social Media Links: Facebook Instagram Savoir Faire Marketing Facebook LinkedIn Stephanie's Full Bio:  In 2022, Stephanie McLaughlin celebrates 15 years of small business ownership. Not one to rest on her laurels, she launched a podcast based on the passion project she's worked on for 10 years. Savoir Faire is a marketing agency based in New Hampshire that serves small- and medium-sized businesses. The rapid evolution of the web – and how people use it – has empowered consumers. But keeping up with the pace of change frustrates and overwhelms many business owners. That's where Stephanie and Savoir Faire come in. The Forty Drinks Project is something Stephanie did when she turned 40. She celebrated the big “four oh” having 40 drinks with 40 friends in 40 different places – and each drink had a thematic connection to the friend. What began as a wacky way to celebrate her birthday extended into a yearlong adventure and turned into something else entirely.  Stephanie had no idea this “just for fun” project would change her life – but it did! Ever since, she's been captivated by turning 40 and how other people handle the milestone. This year, the project came to life as The Forty Drinks Podcast, conversations with people about their life experience around turning 40. This birthday often comes wrapped in larger life changes, whether it's a newfound search for meaning, accepting your mortality, or shedding all those things you did because some external authority said you “should.” Stephanie lives in Manchester, NH, with her husband Patrick, and a rambunctious black cat named Quinn. Professionally, she's confident and optimistic. Personally, she's sassy and a little ridiculous.  

Ever look forward to a break, holiday, or vacation SO MUCH only to have it let you down and not go as planned? That's what happened to me this past holiday season and I decided to share the behind-the-scenes story about the entrepreneur who couldn't take a break. Or at least, not the one she'd planned for.  I hope you enjoy and get some side-splitting (not LITERAL side-splitting, leave that to me...) laughter out of this one, as well as glean some insights and takeaways.  Links Mentioned:  Marketing Momentum Lab She Built This Website  Mel Robbins Podcast Episode, "3 Lessons from One of the Hardest Years of My Life" 

The last She Built This episode of 2022!  I'm popping in to share a few final thoughts before the New Year. And don't worry, these are relatively evergreen a-ha's and will be applicable no matter when you listen! I wanted this episode to feel like we're having a cozy conversation over a hot beverage and roaring fire and chat with you about:  Three tiny takeaways from the past year  Focus and direction for 2023  What I learned about "doing enough"  How to play it by ear without losing your cool How to review your year and look at where you spent your time, energy, and attention And more!  Links Mentioned:  Emily Aborn Website She Built This Website Marketing Momentum Lab 

A lot happened this past year in the way of content creation. If you aren't into videoing yourself performing dance moves, lip-syncing, and you don't have a cute little dog dressed in a tutu to record... you may have felt that you had a hard time keeping up with the fast-moving content train.  You're not behind. You're OK. I'm OK. We're OK!  In this episode, I'll share five little content lessons from the past year that I'm taking forward with me into 2023 to help improve my message, content, and engage with my community more in the New Year!  I get into how content creation can be more FUN when we are:  Favoring consistency vs. frequency (and choosing what that looks like for us)  Infusing MORE of ourselves and our personality into our content! Crediting the work of others Creating with cohesion  And showing people we care!  This episode is jam-packed with energy, reminders, and resources!  Resources Mentioned:  Marketing Momentum Lab  Karen Kenney's Podcast Episode: Giving Credit Matters FREEBIE: 3 Places Your Content Might Be Hiding  BLOG on this same topic!  Emily Aborn Website She Built This Website  Connect with me on Instagram!  Connect with She Built This on Instagram!