Podcasts about madrid protocol

Unlock the secrets to transforming your trademarks into lucrative assets with our latest episode of Intangiblia. Join me, Leticia Caminero, and our distinguished guest, Shalini Sitamaran, an IP law expert with a rich background in physics and finance. Together, we uncover the critical steps to crafting a comprehensive trademark strategy, emphasizing registration, monitoring, and the power of the Madrid Protocol to conquer global markets. By the end of this episode, you'll view intellectual property in a whole new light and be ready to leverage it like never before.Our conversation navigates innovative pathways for monetizing trademarks beyond their traditional roles. Discover how licensing, brand extensions, and collaborations can propel your brand to new heights, using real-world examples from iconic brands. We explore the fascinating world of cross-branding and the potential of AR and VR technologies to offer immersive experiences that captivate audiences. With careful planning, these strategies can help your brand tap into diverse customer segments and elevate its market presence.Finally, we tackle the exciting yet challenging landscape of influencer marketing and global trademark issues, sharing insights on maintaining brand integrity while maximizing reach. As we look ahead, we highlight the importance of staying adaptable in a rapidly evolving digital marketplace. From AI and data analytics to sustainability practices, learn how to anticipate changes and seize opportunities for continued brand success. Tune in for a thought-provoking discussion that promises to reshape your approach to brand monetization.Send us a text

Zen Waseme Shares Insights on the Must-Attend International Law and IP Conference in ParisIn this episode, Dr. Tami Patzer talks with Zen Waseme, an intellectual property attorney at ArtWorks, about the upcoming International Law and IP Conference in Paris, France.Zen Waseme is an experienced intellectual property attorney who has been instrumental in developing ArtWorks, the only ABA-approved intellectual property legal incubator and residency program. With a global network of attorneys, Zen is passionate about honoring intellectual property as an international practice and supporting creative professionals.During the interview, Zen discusses the core objectives of the conference, which include helping attorneys and law students understand intellectual property law from an international lens.The event will feature sessions led by artists, attorney-artists, and Zen herself, covering crucial topics like trademarks, copyrights, patents, and the importance of the Madrid Protocol agreement. Attendees can also look forward to networking opportunities, cultural experiences like an art crawl and a boat ride on the Seine, as well as the chance to earn valuable CLE credits.This conference is a must-attend for legal professionals and law students interested in intellectual property, international law, and supporting the creative community.By attending, participants will gain a comprehensive understanding of the global nature of intellectual property practice, learn strategies for serving creative clients, and have the opportunity to build valuable connections with a diverse network of legal professionals from around the world.To learn more about the International Law and IP Conference and ArtWorks' innovative programs, visit ArtWorksInParis.com. Don't miss this chance to immerse yourself in the dynamic intersection of law, creativity, and international collaboration.The Thought Leaders Showhttps://businessinnovatorsradio.com/the-thought-leaders-show/Source: https://businessinnovatorsradio.com/artworks-in-paris-invites-legal-professionals-to-an-immersive-intellectual-property-cle-bootcamp

ArtWorks™ is has announced an unparalleled Continuing Legal Education (CLE) experience in Paris from Oct. 11-14, 2024. This immersive weekend is designed to enlighten and educate legal professionals on the convergence of art and law, emphasizing the vital role of Intellectual Property (IP) in our global society.Participants will embark on a journey that includes a tour at the Louvre to discover the intersection of art and intellectual property in one of the world's most famous museums.They will also explore the legal intricacies and historical significance of the Arc de Triomphe, and enjoy a boat tour along the Seine while discussing global IP trends. The weekend culminates in the Global IP Innovation Award Ceremony, celebrating groundbreaking achievements in intellectual property on an international stage with honored guests and members of the Madrid Protocol .ArtWorks™ aims to educate attendees on the economic and artistic value of Intellectual Property through a series of workshops, tours, and lectures at the Louvre. These sessions will highlight the intricate relationship between artistic expression and legal rights, featuring real-life stories of artists impacted by copyright infringement.The event kicks off on Friday, Oct. 11, with a welcome reception and meet and greet, allowing participants to unwind and immerse themselves in Paris. The evening includes a networking segment for legal professionals, an overview of the weekend's activities, and an academic/CLE briefing.Saturday, Oct. 12, will be dedicated to lectures at the Louvre, eligible for CLE credit. The sessions include IP from the Artist's Perspective, IP from an Attorney's Perspective, and IP and International Law. The day concludes with an awards ceremony honoring Madrid Treaty honorees.On Sunday, Oct. 13, participants will experience Paris from various angles. They will enjoy a boat tour along the Seine, a museum and art crawl featuring the Louvre, Musée d'Orsay, and Musée du Quai Branly, and a landmark tour including Versailles Palace, Sacre Coeur, the Eiffel Tower, and the Arc de Triomphe. The day will wrap up with a reconvening at the Louvre for a closing ceremony and brunch.Monday, Oct.14, offers an optional closing brunch and networking segment, along with a final boat ride, before participants check out of the hotel.The comprehensive CLE content will cover areas such as Ethics and Professionalism, Law and Practice Management, and Professional Practice in the Areas of Intellectual Property, Business, and International Law. Registration options include the “ArtWorks™ in Paris — ALL IN” package for $1,897.00, which covers hotel, CLE, and lectures, and the “ArtWorks™ in Paris — SUMMIT ONLY” package for $1197.00, excluding hotel. Go to https://www.artworksinparis.com for complete information.Secure your spot for this enriching and transformative experience in the City of Light. For registration and more information, please visithttp://www.ArtWorksinParis.com.Source: https://businessinnovatorsradio.com/zen-waseme-esq-earn-cle-credits-in-paris-france-at-international-law-and-ip-conference-set-for-oct-11-14

Zen Waseme Shares Insights on the Must-Attend International Law and IP Conference in ParisIn this episode, Dr. Tami Patzer talks with Zen Waseme, an intellectual property attorney at ArtWorks, about the upcoming International Law and IP Conference in Paris, France set for Oct. 11-14, 2024.Zen Waseme is an experienced intellectual property attorney who has been instrumental in developing ArtWorks, the only ABA-approved intellectual property legal incubator and residency program. With a global network of attorneys, Zen is passionate about honoring intellectual property as an international practice and supporting creative professionals.During the interview, Zen discusses the core objectives of the conference, which include helping attorneys and law students understand intellectual property law from an international lens.The event will feature sessions led by artists, attorney-artists, and Zen herself, covering crucial topics like trademarks, copyrights, patents, and the importance of the Madrid Protocol agreement.Attendees can also look forward to networking opportunities, cultural experiences like an art crawl and a boat ride on the Seine, as well as the chance to earn valuable CLE credits.This conference is a must-attend for legal professionals and law students interested in intellectual property, international law, and supporting the creative community. By attending, participants will gain a comprehensive understanding of the global nature of intellectual property practice, learn strategies for serving creative clients, and have the opportunity to build valuable connections with a diverse network of legal professionals from around the world.To learn more about the International Law and IP Conference and ArtWorks' innovative programs, visit ArtWorksInParis.com. Don't miss this chance to immerse yourself in the dynamic intersection of law, creativity, and international collaboration. To get more details about Artworks Residential Program, go to https://artworksincubator.com/Source: https://businessinnovatorsradio.com/zen-waseme-esq-earn-cle-credits-at-international-law-and-ip-conference-set-for-oct-11-14-in-paris-france

Cara Sayer's entrepreneurial spirit shines brighter than ever as she recounts her nail-biting journey from the brink of closure to soaring profits. Her candid discussion with us offers a lot of wisdom on the critical importance of keeping a keen eye on business metrics. As an e-commerce maven, she underpins the conversation with her own blunders and breakthroughs, ensuring that our listeners can sidestep the pitfalls and replicate her success. And for those with a penchant for cultural quirks, our banter in British slang adds a hearty dash of charm to the mix. Our talk takes an exciting turn when we unlock the secrets to mastering keyword research and making data-led decisions that skyrocket sales. Cara and Bradley dissect how tools like Helium 10 can revolutionize product listings and why a stale strategy could be your downfall. We also unravel the complex web of inventory management and the savvy approach to just-in-time shipping, a must-know for Amazon sellers looking to conquer international markets. Plus, don't miss our exploration of the monumental impact that solid branding has on weathering the competitive storm and securing consumer trust. Wrapping things up, we navigate the art of standing out in Amazon's vast marketplace. Cara shares her playbook on crafting a unique narrative and engaging brand backstory that can mean the difference between blending in and breaking through. We spotlight the strategic edge of maintaining your website for direct consumer rapport and a sneak peek at new products. With a nod to the upcoming changes in EU regulations and the significance of a diversified sales approach, this episode is jam-packed with actionable insights. And as we close, Cara and Bradley reflected on the delicate dance of work-life balance, ensuring our listeners remember the heartbeat behind the hustle. In episode 536 of the Serious Sellers Podcast, Bradley and Cara discuss: 00:00 - Reviving and Growing a Struggling Amazon Business 02:53 - Origins of Common UK English Phrases 07:59 - Amazon SKU Economics and Tracking Sales 11:05 - Keyword Optimization for Sales Growth  14:45 - The Importance of Branding in Business 16:29 - Brand Marketing on Amazon 20:17 - The Benefit of Having a Website 28:29 - Favorite Helium 10 Tool 28:43 - Selling Tips for Amazon 30:42 - Importance of Websites Beyond Amazon ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got listener favorite guest car back to tell us how she came close to having to shut down her business since she wasn't looking at the right metrics, but she's going to show us how she was not only able to save her company but grow it. How cool is that? Pretty cool, I think. Are you a 6, 7, or 8 figure seller and want to network in a private mastermind group with other experienced sellers? Or maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person, all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the Elite program might be for you. For more information on Helium 10 Elite, go to h10.me/elite.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And to continue in my series of me being on the other side of the world here in Germany, the next guest that we recorded here in Frankfurt is none other than the amazing Cara. Welcome back to the show.   Cara: Thank you, gorgeous one, thank you for having me.   Bradley Sutton: This is actually the fourth time, believe it or not on the podcast.   Cara: Am I approaching a world record for the most interviewed person?   Bradley Sutton: You're in the select top 5% of people who have made it to four episodes.   Cara: There you go I love it.   Bradley Sutton: So we're not going to go too much into her backstory. Mhel here prepared some of the numbers where she's on, so if you want to find out her origin story, that's episode 117. She came back on episode 246 and we were talking pandemic stuff and then most recently back in 2022, she was on episode 378. And that was interesting, talking about some of her struggles that she started seeing with her business, and we're going to talk a little bit about that today. Hey, we keep it real on the podcast, but before we get into the stuff we. Every time Cara is on the episode, she teaches me a little bit more of British English, all right, and I'm sure it's going to come out like, like she, the way she talks. She always says stuff that I'm like what, what did you say? So we're all going to learn some more British slang here? My first question is wait, what is this one phrase? That was something.   Cara: Yeah, so we were talking about something. I said oh, that's just piffling, and piffling is when something's really inconsequential, so it's just like so little, it's like a piffling thing, okay. And then the other one was put some Wellie into it.   Bradley Sutton: Put some Wellie into it.   Cara: So, which is, I suppose, a translation, would be put some oomph into it.   Bradley Sutton: Okay, put some oomph in it. All right, so I'm wearing my office the office t-shirt Dunder Mifflin here, because you know that's one of our exports that we got from, from Britain, is the office. You know, one of our most popular shows. I know how it's used, but when people say Bob's your uncle, like, like, where does that come from? Though that's the most ridiculous phrase I've ever heard Bob's your uncle, how does that?   Cara: I actually have no clue. This is half the problem. So when I talk, a lot of the time I'll use these phrases and I have no clue. I haven't got a Scoobies where it came from. That was one, and I thought maybe that had something to do with Scooby-Doo, but apparently it doesn't, because I Googled it last night and it's got something to do with the Scottish word that's got to do with Scooby or something. So that's the thing is a lot of these things I have, and in fact, what's the other one? There's one oh, I'll have it, it'll come back to me. But there's one that I use quite a lot and I actually had to Google it because and it turned out was something to do an Australian runner or something. Oh, Gordon Bennett, that's right, Gordon Bennett, have you ever heard of that one?   Bradley Sutton: I have not.   0:03:49 - Cara: Okay. So you know, instead of being really rude and throwing out an F word, you go oh, Gordon Bennett. And I was like who is Gordon Bennett? Why do we say him? And I'm quite interested in these things and I think he's. Either he was either an Australian pilot or an Australian runner or something like that. I have no clue why we use it, but we do and I say it quite a lot.   Bradley Sutton: Now the first. You know like you know how I roll here. I usually don't like trying to get our topics before I don't really think about it. But you know, we went out to dinner last night and you were talking a little bit about some of your struggles and how you were taking one aspect of your total business and we're kind of like not giving it the attention it needed. And then when you actually did, you were just like, wow, this is I'm in such bad shape, why have to close? You know, shut the business. So talk about what you were neglecting, how you put a stop to that neglect and then the steps that you took to rectify this situation.   Cara: So I think a lot of it comes from the fact that when I started my business I had no clue what I was doing, and I suppose a lot of Amazon sellers are like that, in that you just sort of go yeah, this sounds like a good idea. So I'm going to start running a business and I used to work in a corporate environment and had budgets and all various other things, but in my own business I didn't. I just kind of ran a lot like the seat of my pants and I think maybe that's just because, also, my I'm more of an intuitive person versus a data driven person, because I know a lot of Amazon sellers are very data driven and maybe less, you know, intuitive. You know, as in like everyone has different skill sets. And I think what happened was the business grew and grew and grew and I basically broke my own golden rule, which is that at the end of the day, the whole thing about turnover is vanity and profit is sanity. So what I was doing is I was just looking at the big numbers and not really focusing on small numbers, and I sort of came to a point in July where I realized that basically what happened was I used to use the software Sage for my accounts and I knew Sage inside and out. And then I changed accountants and they started to use zero and I didn't know it as well. So, if I'm honest, I should have been more involved, but I just kind of let them like run it. And so when I went to look at my accounts I was like, oh God, I don't seem to have made very much money. I've got really quite a good turnover, but I haven't actually made much profit. I'm thinking like, what am I gonna do? So I started looking into it in much more depth.   Cara: So, first of all, what I did and I would suggest every Amazon seller does this. But, to be honest, as you know, I don't really talk about Amazon sellers, I talk about businesses and brands. But every company that is selling products, you 100% need to really make sure that your profit and loss, your PnL, reflects what you're doing. So mine was literally sales, pretty much as a big picture. Well, I sell in four countries. I've got four websites, four marketplaces. I've also got retailers and distributors and various other things. So to have all of my sales information in one place was a bit stupid, frankly, because how am I gonna get any clarity on what's doing well, what's not doing so well, and pretty much all my costs, like all my Amazon costs, were all bunched in one place. And yes, I could have separated them out if I'd done it by area. But actually I then had an issue with my bookkeeping and so actually it turned out that hadn't been done properly, so I wouldn't have been able to do that, so I then separated my costs out. So again I had like eight different cost centers for well, not eight different cost centers, sorry, I did four different cost centers, but by country, so I could at least see what I was making in terms of turnover and then see what the costs were for those countries, looking at a lot of detail. And then I started looking like then I went into and this is a really really super useful and I don't think I certainly haven't used it before the SKU economics level of reporting, where I mean, obviously it's easy for me because I've got only 13 SKUs and I know I've spone people today and they'd like two and a half thousand. But you can actually see although it would be really good if Amazon could do or actually I don't think Helium 10 does it do they Like, an ability to export SKU economics reports?   Bradley Sutton: Oh, I don't know what SKU economics means. I mean, we have-.   Cara: Oh my God, right. Well, in which case, I'm giving you a whole new thing that Helium 10, a thousand-.   Bradley Sutton: I mean, I probably do it but I just don't call it that. You know like it's called.   Cara: SKU economics.   0:07:58 - Bradley Sutton: There's no other right.   Cara: So basically I saw it for the first time on the app because I'm quite a regular app checker. So I go in and I have a look and it's in the manage inventory. You go to the SKU and then on the top it's got like pricing and this and that and then it says SKU economics and you can actually You're talking about seller central.   Bradley Sutton: This is Seller Central   Cara: Yes, sorry, do translate. So I go to SKU economics and basically you can do it like the last seven days, last 30 days, last six months, last 12 months, and it's the only place I've ever seen where you can literally see what your total sales are, what your net sales are, what your Amazon costs are, and they break it down to a level of detail where it's literally like you spent this amount on a deal coupon code, this amount on a sponsored profit by SKU.   Bradley Sutton: Okay, yes, helium 10 has that. We don't call it SKU economics, but it's just in profits. You go to your product performance and then you could look at it at the ASIN level or you could look at the SKU level. Okay, well, you need to show me how to do that then, okay, we'll do-.   Cara: But I did this myself, just went in Sure, and then I started transporting all the information over and then I broke it down by country and I started looking and I realized that actually, like in Canada, when you actually put in the cost of my product, excluding shipping in or any other costs, I had running a business in Canada I was pretty much not even breaking even. And then I started looking at the US and I was like, oh same thing, not good UK, really healthy Australia, healthy so. But at the time I was before I did all the analysis and there was a lot of work to do on it I was literally like, oh my God, I think I'm gonna just have to shut up shop because I've got an issue with the Chinese sellers who I think were impacting before, but they're really kicking off now because obviously my product was launched over 10 years ago, so they know there's no patent on that product. Therefore, they can go for it. So at the moment they're selling the product that looks like mine it is not the same but it looks as similar enough to the consumer for $5. Well, it cost me $25 to manufacture the thing. They're selling them for $25 on Amazon and I can't compete. Now I don't want to compete, but the issue is what it's done.   Cara: And again, this is where I wasn't paying attention and should have, like, pulled myself up sooner. I didn't see the huge drop in the sales and therefore my storage costs at 3PL level have gone up hugely and therefore I've got huge, big overheads on the fact that I've got all this stock and it's not selling. And if I sell it at too low a price then I'm almost not even, I'm not gonna break even at all. So anyway, I started doing a whole lot of analysis and I literally I've probably had my head in spreadsheets for close to four months, something like that. But I tell you what, once you've done that sort of work, the clarity you have and the decisions you can make. So, for example, I actually decided, normally I'm all about trying to give my customers the most range possible, the widest, and I'm like excuse, my French, fuck that.   Cara: Literally I'm just gonna give them this product, this product, this product, this product. You don't need the variations, because the variations are costumey, extra. They often get returned because they may be by the wrong one thinking they didn't realize it at a pink trim and they bought that one. So I'm like actually that one I know they'll like they either have that one or nothing, and so that's now my more my approach. And then the other thing I was doing as well is looking more into the keywords and looking more into making sure that the listing was actually really reflecting the keywords that are out there. So I was doing a lot of helium 10 research into that and actually updating the listings. So they'd probably been around like one of them particularly had been around for about two or three years and I probably hadn't really ever done that much work on it and already I only updated it like middle of December. It's not my peak season and I can see the sales coming up. And that's from literally looking at what are the terms that we should be using. Because, it changes over time.   Bradley Sutton: It can change the same product, but the how people find it are searching for it to change over time.   Cara: Exactly, and also, I mean, I do have a tendency to kind of invent keywords as well.   Bradley Sutton: So words, that I use in my speech and also in my listings.   Cara: So I find that things like there are certain keywords that I use in my listings, that because people are copying my listings, they're copying my wording and therefore then that wording is then getting picked up in like brand analytics, et cetera. So it's quite fascinating, but the thing is is at the end of the day, I think it does. You know, I'm all about the marketing, I'm all about the intuition, but also you have to be about the data as well and the numbers, and you know there's a difference between taking some risk and investing in something that your business needs in order to grow, versus just sort of sitting there and maybe not paying attention to what you shouldn't really be spending, and that's what I was doing. So bad me, bad me.   Bradley Sutton: So, you know, instead of having to shut down the whole business, you were able to, you know, maybe shut down some unprofitable skews. Well, I shut down Canada, shut down, you know, marketplaces, and that might be a scary thing. You know, some people, they go to extremes. They're like I got to, just I'm just going to quit everything, and that's not good. Or they're like no, like I have to succeed in Canada, like I know it can work despite all the numbers. Screw the numbers. You know I'm going to make this work. You know you got to be able to not easily give up by the same time, understand that you'd have battles, or if you want to win the war, you might need to like. So it doesn't always have to be permanent. That's the other thing, right?   Cara: So just because I've shut Canada down for now doesn't mean I can't come back to Canada. But right now the numbers don't work in terms of getting the product over there, the various other things that are there, the pricing structures, etc. The percentage of the particular products that will sell and the ones that won't it. I literally just was like no, okay, that doesn't make sense. And, like you say, there is a bit of ego in there in terms of like oh well, I sell on, you know, for marketplaces. Well, who cares? If you're not making money, don't sell on any, you know. So I did. And then I actually had a chat, the reason I was gonna shut the US down. So I had another a chat with another friend of mine who she'd exited a business, an eight-figure business, and she was saying the US is really tough and particularly because, like Amazon, are doing all this now Penalizing you for not having enough in as well as penalizing you for having too much, and it's like God, Gordon Bennett, like give us a break, right, seriously, give us a break.   Cara: And I was like you know what the thing is that in my home country it's a lot easier to manage that sort of thing, which obviously, you know it, the US is not my home country, so I'm gonna have to pay more for storage and 3PLs and all the rest of it, managing that constant fluctuation. So I did the numbers and it is actually cheaper for me to fly it in on a sort of just in time basis, at least for the short term, because that's the other thing. Sometimes it's not about always doing things, for I'm never gonna. I'm gonna do that forever. It's more, let's just have a breather and Monitor the costs and then see whether you've got something going on that works.   Bradley Sutton: Yeah, now, I didn't get to see your presentation right now because I was recording some podcast in here, but I know like one of the things you talk about a lot is is branding, and I imagine Actually that's one of the reasons why you don't have to shut your business down and why, you know, some people might have been listening right now and thoughts themselves wait a minute, if she has very close knockoffs who are selling for $25 and her price is $90, you know it's not a matter of oh, maybe us is just a little bit more profitable in Canada. You know, like that that's a huge gap, you know right there. But you're obviously not fighting on price and I would imagine one of the main reasons why you're able to Succeed is because of your strong brand 100% because we grew in the UK.   Cara: 30% Grew, even at that price..   Bradley Sutton: You know it's not like the Chinese sellers are not selling in the UK.   Cara: I've got loads of Chinese sellers chasing me in the UK, but the difference is that the brand is better known and is better trusted and therefore you know they, they and also I think there is an element, you know, there is an element of the fact that you know whichever country you're based in, you know People like to support a more local business, so there is an element of that. So, if you're a US seller in the US, I do think sometimes you know you need to make more of that because actually you know US citizens are gonna want to support a US business.   Bradley Sutton: Yeah, so talk, talk a little bit more about that. It's about you know the all of this can be considered part of your branding. You know where's it manufactured. You know, like, are you really targeting your, your target avatar? You know, what did you talk about in your presentation today that you can maybe share with the audience About some things that will help them to one of the one of the one of the biggest things was the fact that I do think a lot Of Amazon sellers don't really have a brand.   Cara: They just have a name for a business or a name for something that they use and they don't really have a what I'd call a true brand, and they don't always. I think sometimes also, existing only on Amazon makes you lose perspective on you know how normal businesses work, like businesses that aren't based on Amazon, and so you know a lot of businesses. I mean, I think throughout life, people buy from people and I think that's so important to remember that, even on Amazon, one of the reasons why Amazon focus is so heavily on a plus listings and now they're bringing in the premium, a plus and all the rest of it, because Amazon knows right. I, you know, you've known me quite a few years now and I've always banged on about brand. I've always banged on about having a story.   Cara: Tell your story. It doesn't have to be your story necessarily. It could be the product story, but you need to have something that differentiates you and and even then I was chatting to someone the conference earlier on and I was saying the thing is that sometimes it's not even the fact that you're you're selling different products. It's the way that you curate them, right. So it's the collection of products that you've chosen to sell it under your brand name Says something because, like, if you check, if I said right, bradley, like we're both gonna do kitchenware, I guarantee you that both of us would choose different products. If you said right, you've got to choose 10 products and you know, off you go, I would choose 10 different or we might have some crossover, but you know, we might both have a garlic crusher, for example. I used a garlic crusher as an example in my talk about how even a garlic crusher can have a story.   Bradley Sutton: We call that garlic press.   Cara: Thank you for enlightening, but you know. But the whole point is that you know, even the fact that individual people are actually running these businesses means that there will be something individual about that business. So it's finding that story effectively and finding the why. I'm always really quite fascinated by the whys of business. So, for example, you look at things like Airbnb and Uber and things like that, and the why was because people didn't want to pay the stupidly high taxi rates. The why was the two guys who did Airbnb was because, of fact, they didn't want to. They didn't have enough money to rent a hotel room and they needed somewhere to stay and they couldn't afford all the other options. So they came up with a concept of Airbnb.   Cara: Even things like Ring, you know, like the doorbell company, you know that originally came that that wasn't the story there is. It's a reinvention of something traditional, but they've used technology that's available to revolutionize an existing product. It could also just be the way in which something is communicated with or handled like with the customers, so making the customers more engaged with the product. So, for example, one of the things I'm doing this year is I'm going to be doing an app which helps baby sleep through the provision of white noise, and you know that's an add-on product, but I won't be selling on Amazon, obviously. But the thing is, is it's kind of something where, again, it can become a marketing tool. It can become like something that you can, you know, give to people. You know there's other. I'm all about added value, like where can you give added value? And hopefully try and give added value where it doesn't cost you very much.   Bradley Sutton: Yeah, yeah, for sure. One thing I think that helps you expand also to different market places. Be it, you know, like when you, you know you started in UK, then went to US I know we were talking about the potential of UAE and you were saying, oh yeah, I've got. You know, I've got some customers down there and stuff, so talk to you about that. Like how can you say something like that Is that because you know people from social media who have bought your product? Or you look at the addresses of where people buy your products. But how can you say, oh yeah, I've got customers there. When I'm ready to launch there, I can hit them up and they'll promote it. Like how can you do that?   Cara: Okay, so yes, yes and almost yes. So, fundamentally, one of the other things I always bang on about and I banged on about it in my presentation is I do believe that any real brand or product business should have a website. There's two reasons for that, so I'm going to just go off on one tangent slightly, but the main reason for it is that, for example, I've been out of stock for two of my best selling products for the last couple of months because we've had issues getting stuff in from China, blah, blah, blah, and we had delays on the line, etc. Etc. So what I'm able to do with my websites, take pre-orders. You can't do that on Amazon, because if you don't have the stock, you can't sell. Literally, that's it, you're done. So I've generated, I've lost. My sales are down for the month in comparison to last year on Amazon and they're up not as much as they would be, but they're still significant enough money coming in on people who are prepared to hand over their money on the basis that the product will come. We tell them the dates and then we ship it.   Cara: And so, therefore, the benefit of having a website, for example, is I know exactly how much traffic my website gets from the UAE. I can literally see it down to the almost like city level because, like the analytics now on things like Shopify is absolutely fascinating. So I did a breakdown of breakdown of, like, all the visitors that come from outside of the UK and you know there's some significant numbers Also. Yes, the other thing with the UAE is that you have a lot of expats. Now, the one thing that expats lack is family, because they're living outside of their home country. So when they have a baby, they're much more reliant on external sources. So they're much more reliant on things like baby sleep experts. They're much more reliant on gadgets and things that can help the baby sleep. And, yeah, we've got influencers. There's actually a few baby sleep experts starting up in the UAE and at the moment I can't, I can't. It's really frustrating.   Cara: The most frustrating thing for me is when someone says they can't buy my product at a reasonable price, because I don't want to be like charging 25, 30 quid for a courier, which I do, and people will pay it, but I don't really want to be. I want them to get it at a price that works for them and in a time span that works for them. So the reason the UAE I've been sort of thinking about it for many, many, many years and in fact, I had way back in the day like 2010. I had a distributor in the UAE and I've had retailers in the UAE before, and I think the main issue is that they don't do any marketing, whereas I'm happy to do the marketing. So we're happy to make contact with the influencers, we're happy to, you know, and the good thing is we get people contacting us because it works both ways, and then we can say, oh, actually, yes, and we're selling on Amazon, so it gives us the opportunity to say, yeah, we can help you, sure.   Bradley Sutton: Really interesting. And another thing that I found or I probably knew this, but you know my memory is so bad but that you are an unexpected expert in things that have to do with, like trademarks and stuff like that. So what is something that you think the average listener might not know or might wow them like well, I didn't know that.   Cara: Well, one of the issues I think that people in fact I was chatting to someone at dinner last night about it is that quite often people worry about the fact that a particular brand name may have been registered already. Now, that's not necessarily a problem because, for example, McDonald's farms now this is a slightly like random, not realistic example, but the principles are the same. So you've got McDonald's restaurants and then you've got McDonald's farm. Now we know, obviously McDonald's restaurants probably have got their own farm. But if they didn't, then there's absolutely no reason why you can't trademark McDonald's as a farm, because it's a different category and those categories are actually quite important. So, for example, if you've got a rubber duck company and you wanted to call it, you can't call it rubber ducks, it's too generic. But say, you wanted to call it sort of yellow ducky or something like that, right, and then somebody else was doing you know you're making toys and they're called yellow ducky, and then someone wanted to do a swimwear brand called yellow ducky. Well, actually you could have the two existing, like you wouldn't necessarily want to. This is the other thing. Sometimes it's not advantageous to actually have a similar brand name to somebody who's already established. But if they're in a completely different like industry. So if you had a yellow ducky, that was a truck company, right, and you're doing yellow ducky toys, no one's going to confuse the two, like you know. It's really not going to be like a case of someone's going to go to the yellow ducky truck company and think, oh, my goodness, where are my ducks, you know, or toys, or whatever. So there is that and there's also.   Cara: The other thing is, I think, is that you know, people don't really know how to search for that sort of thing and it's not that hard. The USPTO, the US Patent Trademark Office, has actually got some really good search functionality. There's also the WEPO, which is World Internet, because I'm always suggesting the other thing you need to do is you need to make sure that your trademark isn't taken in another country. So we have it quite a lot. I tend to talk about it in reverse, which is you might have a brand in the UK and then actually someone may have already filed for that trademark in the US. So there's no point really building up a brand in the US, in the UK sorry if you're then hoping to go to the US, because it's going to be too difficult, especially if they're in a similar sort of environment.   Cara: So it is really, and that works both ways. So I would say, even in the US, if you're thinking of expanding to Europe or to the UK or Australia or whatever, do a bit of due diligence, search online, because you will be able to find it, and make sure you use a VPN to go looking through on Google in local countries, because the other thing also you don't necessarily know is there was one brand that I know of in the baby industry and if you Google it, it actually means it's in Dutch, it actually means the bits of that hang off the back of a sheep's bottom.   Bradley Sutton: Okay.   Cara: Okay, so I'm not being funny, but I don't want that as a brand name they have and I don't seem to impact on them at all. But the thing is, you do want to see whether there's any weird colloquialisms or weird slang and things like that. Plus, the other thing is people get very like oh my goodness, what am I going to do? What am I going to do about like, trademarking internationally? And there is something called the Madrid Protocol and the Madrid Protocol. Once you've actually trademarked in a country that follows the Madrid Protocol which, by the way, includes America and China, EU, Australia, all the big players, all the most of the places you would want to trademark and once your trademark has been accepted and obviously this is why the due diligence is really important, to make sure that you haven't got like McDonald's restaurants anywhere else is you can use the Madrid Protocol to register in those other countries within a six month period of your trademark being approved in your home country. And it's a lot less and you don't need to use lawyers because otherwise you'd have to literally go out to each country and then trademark it. So I always say to people sort of think big in terms of and think safe. So, for example, it's super important to have a trademark in China, because trade in China. It is a first. I think it's a first to file. It is it's first to file, whereas in other countries it's first to use. I think the US is first to use.   Cara: So the problem is that you could have been using a trademark in, for example, I think in the UK we're first to file, I think in the US it's first to use. So somebody would not be able to probably register my trademark unless you know, because I would probably know about it and therefore it would come up and I'd say well, hang on a minute, I've been trading in the US for this amount of time and I also think I had to also do the same in Canada. I had to actually show how long I've been trading for. But in the UK you don't have to have been trading at all. So if I wanted to, I could literally take Helium 10, and I could trademark that in the UK. If you haven't done, you know, because no one else is using it. There's no reason why it wouldn't be, and you know so by thinking with using the Madrid protocol, especially in the early days of like, when you're just doing your trademark. It's expensive, but the thing is, if you think you're going to go. Well, if you're producing in China, you should definitely do it, and if you think you're going to go into the US or into the UK or EU, it's actually quite a cost effective way of getting a trademark.   Bradley Sutton: So Edumacated me about a lot of stuff there. Now, before we get into your last strategy, a couple of questions. I've been asking guests, so you've obviously been using Helium 10 for a while and I remember from the very first time I met you. There's just a lot of stuff that you don't know how to do. But about from the stuff that you do know how to do and that you do use, what is your favorite tool in Helium 10 that you feel gives you the most value, and why does it give you value?   Cara: It's the one. It's a Cerebro where you go in and look at the keywords put the ace in it and get the keywords yes, yes. So I love that one.   Bradley Sutton: Do you know what language Cerebro is?   Cara: Oh, is it Greek.   Bradley Sutton: No, it might be, I have some Greek in it, but it's. Oh, that's so the literal translation or the literal spelling is brain yeah, for Spanish yeah okay, cool, so yeah, so that's definitely one of my favorites.   Cara: and then I also use I get the marketplace alerts and things like that, and I particularly like every time I change my own or if a price changes. I love that coming in, because Amazon quite often starts selling my products in other places and it's useful to know what they're charging when they're doing it. And also it's a sanity check for me, like when I, for example, I messed up the other day big time. I'm launching a new product and I'm making a variation of another product and I accidentally put on the old product the new title. So I was accidentally selling the new product before it had launched because the old product was still live. So it was only when I got an email from Helium 10 saying my title had changed and I was like. So I ran into the back of, like Seller Central oh my god, I think it was only about 20 orders and then I'm like, trying to change the title, trying to change the title, trying to change the title, got it changed finally and that was yeah, that was a bit of a lifesaver as well.   Bradley Sutton: All right. So alerts is and Cerebro Wishlist for something that maybe we do it and you just don't realize it, or something that you think that we don't have. That would really make your life easier.   Cara: Well, the SKU economics. I'm gonna be looking for that, okay, so I don't know. We have to have a chat afterwards and we'll have a look, because the problem is with the Amazon seller central version is that it's not exportable. So I literally had to sit there and I was doing screenshots and then moving and copying, like a picture, into an Excel spreadsheet.   Bradley Sutton: For you with 13 SKUs. Maybe not so bad, but imagine somebody else.   Cara: I'm thinking, feeling the pain, but also if I wanted to do regular updates like where am I now? I don't want to have to go through that every single time. So I will be very interested to see. Because SKU economics honestly, I'm a bit obsessed with it at the moment because it's so useful in being really granular, Like literally, like that SKU has spent X amount of money on sponsored ads, that bit has generated that amount of profit and it tells you all the returns, like everything, and so it really gave me some, like I was saying, some really good knowledge into what the business was actually doing versus what I thought it was doing.   Bradley Sutton: Okay, your last 30, 60, I know for you might be hard. So maybe 90 second tip of the day. It could be about trademarks, it could be about branding, it could be about the best pubs to go to in Britain. I mean any possible subject that you are an expert on.   Cara: Okay, I'm not going to go down the pubs route.   Bradley Sutton: Okay, okay.   Cara: But no, I think my top tip is have a website outside of Amazon. Have some way where you can sell, because we are all at the mercy of Amazon and all that needs to happen is we've got some new regulations going into the EU that's going to impact on all the US sellers, which is new labeling laws, and if your product is not compliant, amazon will shut your listing down on December the 13th 2024. Literally, so it's absolutely vital that you have another way to sell. That's obviously in the EU, but like this, that could happen in any market. We just don't know what's going to happen. And the thing is, you know, if you have all your eggs in Amazon's basket, then you're not really giving yourself an opportunity to do anything other than be at the mercy of Amazon. And you know, whilst I do love Amazon, obviously, at the same time I don't think it's healthy to be that involved with any one person at all. So it is really good to be able to sort of spread the risk a little bit and, as I say, then that gives you the opportunity to do more things off Amazon, which then actually tend to drive more traffic. So my website increased by 30% last year. Amazon increased by 30% because I do encourage my customers to go to Amazon if that's what they want to do.   Cara: But and then there's also a customer who doesn't want to buy on Amazon because they don't like the concept, they don't believe in it. And there is, there is a there's a definite movement. A lot of people. Unfortunately, they don't understand how Amazon works and they think everything that's being sold on Amazon is being sold by Amazon. And I often have to explain to them like hang on a minute, I'm selling on Amazon. So by you not shopping on Amazon, you're actually not helping me.   Bradley Sutton: Yeah, yeah.   Cara: You know, and they don't get it. So, anyway, have a website and make sure you've got a really good, strong, like about us like page which sort of tells people why you're doing this.   Bradley Sutton: Awesome, awesome, Well, Cara, thank you so much. I have no doubt that you're gonna be make it to five episodes next year. You'll have some good stories and teach us some new vocabulary words as well. You know, one of the things I like about you is that you're not here to sell something and then not the people who Nothing bad about it, yeah nothing bad. You know, I have influencers and people who have service providers and they push their website Great. You know, that's why part of the reason why we're all here, but you know, you're just like helping people.   Cara: I love it.   Bradley Sutton: You speak and you have no agenda, so we're not gonna say, hey, go to carasayer.com but I have nothing on there. But I'm sure people like to hear from you. So like do you know where the next speaking? Are you speaking at a Billion Dollar Seller? Somebody are going there or anything.   Cara: No, I'm not allowed to, because my daughter's doing her big exams this year.   Bradley Sutton: So I've had it. This is the one year so no international travel until after July.   Cara: But I'm going to the European Seller Conference in Prague Because I'm allowed to stay with it.   Bradley Sutton: That's in March, I believe.   Cara: Yeah, march 13th to the 16th, I think it is, and I'm not speaking, but I'm just gonna go along as a participant and I'm really looking forward to it, actually, because I've never been before.   Bradley Sutton: So I love that conference. I spoke at it last year. Shivali is going this year. I won't be going this year, but make sure to go there If you guys want to go to Prague.   Cara: It's in March, it's a beautiful city as well.   Bradley Sutton: Yes, oh, and there's really great, amazing pizza place called Johnny's Pizza. I'll let you know where it works at.   Cara: I'll make sure I go out and make sure you're Really great, me and Shivali can go out and eat some pizza.   0:33:57 - Bradley Sutton: All right. Well, Cara. Thank you so much for joining us and coming out here from across the pond.   Cara: Indeed, a bit of a bumpy landing. It was yesterday, but yes.   Bradley Sutton: That was a little rough here in Frankfurt. I kept me a little awake there, but anyways, thank you so much for coming and I can't wait next year to see what you've been up to All right, take care.   Cara: All right, take care. I'll see you next time. Bye, bye, bye.

Antarctica is one of the only places where people from all nations get along. There's no fighting, no military, and no politics. It's practically a utopia. And it's all because of the Antarctic Treaty. Antarctic Treaty https://www.nsf.gov/geo/opp/antarct/anttrty.jsp Order hard copies https://www.ats.aq/e/key-documents.html Destination: South poleFor links, images, references and more, don't forget to check out the Destination: History website. Music: Tegan Finlay----------------*Not AI generated. All content is original.*

Dubai is a global hub for innovation, entrepreneurship, and trade. But how can you protect your intellectual property (IP) rights in this dynamic and competitive market? In this episode of the IPSERIES podcast, I talk to Rajiv Suri, a leading IP lawyer and consultant based in Dubai, who shares his insights and tips on how to secure and enforce your IP rights in the UAE. We discuss the different types of IP, such as trademarks, patents, copyrights, and industrial designs, and the laws and regulations that govern them, the impact of the Madrid Protocol, and the best practices for preventing and resolving IP disputes. Whether you are an inventor, a creator, or a business owner, this episode will help you understand and navigate the IP landscape in Dubai and beyond. Tune in and learn how to protect your most valuable assets in the UAE. LinkedIn: https://www.linkedin.com/in/rajiv-suri-9a3662131?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app ================================= IPSERIES PODCAST - Facebook: https://web.facebook.com/groups/836484013662125/ - Instagram: ⁠https://instagram.com/ipseries_with_esmeraldoesq?igshid=NGVhN2U2NjQ0Yg== - Email: ipseriesinfo@gmail.com ================================= SOCIAL MEDIA BY: Rita Anwiri Chindah ================================= LOGO DESIGN BY: Rita Anwiri Chindah ⁠ipseries_with_reedah | Twitter, Instagram, Facebook | https://linktr.ee/ipseries_with_reedah?subscribe #podcast #podsinnaija #africanpodcast #ipr #intellectualpropertypodcast #nigerianpodcastnetwork #dubai #nigerianpodcast #nigerianpodcastnetwork #africanpodcast #nigerianpodcaster #podcastinAfrica #podcasting --- Send in a voice message: https://podcasters.spotify.com/pod/show/rita-chindah/message Support this podcast: https://podcasters.spotify.com/pod/show/rita-chindah/support

In part two of our interview with trademark lawyer, Joanna Pitkin, we chat about how the Madrid Protocol has advanced global alignment in trademarks and things to consider when filing a trademark in another country.

In this edition of the Africa Legal Podcast Series Davidson Oturu, a partner with ǼLEX, one of the largest full-service law firms in Nigeria and Ghana, speaks to Africa Legal editor Carol Campbell. Davidson is an expert in the protection of IP rights and trademarks and explains to listeners some of the idiosyncrasies of protecting intellectual property in the West African region. For instance, he says, even big brands like Apple and Microsoft could run into trouble if their brands are not registered in Nigeria. Someone passing off the brand as their own might get away with it unless the legitimate brand owner could convince a court otherwise. He explains that the Madrid Protocol, that enables trademarks to be registered in jurisdictions across the world, does not cover Nigeria. This means that companies wanting to come into the Nigerian market need to work with local law firms to ensure their intellectual capital is protected. Davidson is a member of the Africa Global Advisory Council of the International Trademark Association and also a member of the Steering Committee of the Labour & Employment Law Group of the International Section of the American Bar Association. In the time he has worked in the field he says there has been growing appreciation of trademarks and the importance of protecting innovation. In the podcast he talks about how technology is filling gaps even in the provision of legal services in West Africa and that Covid-19 has levelled the playing fields in law pushing everyone onto the internet.

Last year, Malaysia joined the Madrid Protocol becoming the 106th member of the Madrid System. The Madrid System enables brand owners or entrepreneurs to protect their brands in 122 countries, including the United States, Australia, the United Kingdom and Brazil. However many are still in dark about this. We speak to Ramakrishna Damodharan, Managing Director of Adipven about why this is important for your business and to provide a better understanding of the new protocol.

Last year, Malaysia joined the Madrid Protocol becoming the 106th member of the Madrid System. The Madrid System enables brand owners or entrepreneurs to protect their brands in 122 countries, including the United States, Australia, the United Kingdom and Brazil. However many are still in dark about this. We speak to Ramakrishna Damodharan, Managing Director of Adipven about why this is important for your business and to provide a better understanding of the new protocol.

In this episode of TEIL Firms' Legal Minutes Podcast, our founder Attorney Demitrus Evans discusses international trademarking - specifically around the Madrid Protocol.

The same reason a winery or distillery does. To get to the other side.     Every brewer, distiller, and winemaker get that having an amazing name is almost as important as having an amazing bottle of booze, beer or vino. Likewise, the hundreds of breweries, wineries, and distilleries (we just call them collectively “drink makers” in this article – otherwise this will be cumbersome) enjoy coming up with pithy names for each particular beverage. The alcohol industry is one of the few places trademark attorney does not usually have to struggle to explain the value of the brand – sometimes it is even more important than the product! (Kidding? Sort of?) So why then is it often difficult to get across the value of trademark registration? Here is what I think have seen – it’s about what you don’t know. You don’t know what you don’t know.  1.      Use is King: Generally whoever was there first – whether they are using the name as a winery, for a bottle of beer, or distillery services is likely going to have the legal ability to keep others out of the marketplace. Once you have done a trademark search and determined that you are ok to use the mark, if you do not file a trademark, you are at risk of losing the right to do so in the future. Even if, for example, you are the first and original user of a trademark, if you only sell regionally and another brewery comes along and decides to file a trademark for a beer label name, they can then exclude you from ever distributing under that brand outside of the geographic area where you originally distributed. (You would have a very limited “concurrent use” right). Filing a trademark however gives you national rights in the trademark, forever as long as you pay the maintenance fees, which after the initial Section 8 and 15 filing, are only due every ten years. This is how Coca-Cola has had the same brand name since the 1800s. 2.      Highlander Rule: There can be only one. Only one owner – generally of a name in the highly competitive environment of drink makers. If your brand is the same – or even close the same as any other drink maker’s brand- only one of you gets to keep it and use it. Until you have done a comprehensive trademark search and cleared the name you do not know if you actually have the right to use the brand name for your beer. This means you could be subject a cease & desist letter, and ultimately, a lawsuit if another brand owner takes notice. We send hundreds of these letters out every year for breweries, wineries, and distilleries (and receive them as well). The brand wars are no small thing. Note “search” does not mean “exact match” – more on that below. 3.      Investment Value: Having a registered trademark allows the brewery owner to wrap their arms around the IP and create investment value. Every dollar you sink into a brand – whether it is a beer label, a vineyard name, or a distillery tour series – is a dollar potentially squandered if you don’t affirmatively own the brand. As I mentioned above – anyone can come along and either file a national registration either forcing you to change the name or, in the best case cutting off your rights to use the brand outside of where you originally distributed. A registered trademark proves to any subsequent purchaser that you have the right to use the brand. 4.      Distribution. Once you file a US mark you then have a right under a treaty (called the Madrid Protocol) to file a corresponding mark in any other country relying on the US application. There are some nuances – but it is a very important right to combine with the US registration. A note about trademark searching… Many of our clients go to the USPTO’s trademark database – Trademark Electronic System Search (or TESS) -, type in their proposed brand name, see “no hits” and think – “Great!”  However, the standard is much broader. The owner of a trademark owns quite a lot and, therefore, it is important to understand, at least in part – what a search needs to do. When you are searching for a trademark, you should be looking at other marks to see, if when you use your mark there might be a “likelihood of confusion” by consumers of your product or service “in the relevant marketplace”. This comes from the In Re Dupont case, that USPTO trademark examiners rely on to decide whether or not you will get a trademark.   The easiest way to explain it is by example: Registered Mark: CouchBeer for “beer” What would potentially be legally confusing under this broad standard? CochBeer or CrouchBeer – Phonetically confusing  SofaBeer or CouchAle – Couch = sofa and ale = beer (yes beer folks – I know they are not technically the same – but for purposes of the trademark they may as well be!)   My Recommendations: Searching: Most makers of drinks spend a lot of time and effort on labels and brand names on a beer by beer, wine by wine, booze by booze basis. Before you pay a lawyer to search – type the name into Google followed by the goods or services – such as “CouchBeer Beer” – see what hits you get and if anyone is using the brand. If you are satisfied generally then it is worth a deeper dive with a full search by a law firm or attorney to detect the phonetic equivalents and possibly other confusing marks. Filing: The United States has a unique system (although Canada now has something similar) – that allows a brand owner to pre-register a mark and stake a claim on the USPTO principal register. This is done by filing an ITU or Intent to Use application ahead of the brand launch. This way the USPTO examiner can clear the brand before you start using it, subject to filing a subsequent statement of use. At the end of the day – I can’t overstate – how vital, central, and just plain important it is to register trademarks “early and often”. For more information email Tom at tdunlap@dbllawyers.com. https://www.dbllawyers.com/why-does-a-brewery-need-a-trademark/ By Tom Dunlap Tom is an attorney with Dunlap Bennett & Ludwig, one of the top trademark registrations firms in the United States – successfully registering more than 1,420 trademarks in 2018 for its clients.

In this episode, Janice Bereskin and Mina Chana discuss Canada’s new Trademark Law and practices, which took effect on June 17. Topics include: new filing procedures, examination, classification and the Madrid Protocol.

One of the questions Suzi gets asked all the time is, "Should I even bother protecting my trademark in China?" While the conception is that standard protections won't hold in this market, there are many reasons to consider filing, primarily the sheer size of the market itself. Suzi Hixon, the Private Label Lawyer, lays out the 5 primary reasons you have to at least give some consideration to trademark protection in China. Among them? China's "1st to File" policy which means that trademark owners should file for protection in China BEFORE they begin selling under that label. It's not ALL bad news though, as Suzi includes some ongoing changes to the Chinese Trademark office that should make international sellers smile wherever they are starting in late 2019. Suzi also discusses the pros and cons of filing directly or through the Madrid Protocol as well as what you'll need TO file in China. Access the Nice Classification: https://www.wipo.int/classifications/nice/nclpub/en/fr/ Don’t forget to subscribe to the show to get a new episode of Trademarks Made Easy every Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info.

With billions of potential customers and clients, the Amazon Marketplace is THE opportunity for private label sellers. But how do you stand out amongst the pack and protect yourself and your brand from counterfeiters and copycats? Today Suzi Hixon, The Private Label Lawyer, brings you three simple action points to properly position yourself and your brand in the Amazon Marketplace. 1. What's YOUR selling point? - Understand your target audience and ensure that your audience understands your brand, your vision and your business. 2. Tell your story - Connect with your customers. No two stories are the same, and that brand story is nearly impossible to copy. 3. Be Proactive - Register Your Brand name with the USPTO (and perhaps internationally with the Madrid Protocol as discussed in episode 9). Don’t forget to subscribe to the show to get a new episode of Trademarks Made Easy every Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info.

Save time AND money on your International Trademark filings with these tips from Suzi Hixon. While Amazon's Brand Registry 2.0 program makes this a more pressing or priority item, International Trademark registry is a good move for your brand if you plan to sell your products globally, even if Amazon ceases to exist tomorrow. The Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks, or The Madrid Protocol for short, is an international treaty that allows trademark owners to obtain registration in up to 116 countries by filing one application and paying one set of fees. And Canada is joining the treaty in 2019, so 117 soon enough! Why use the Madrid Protocol Filing? File one application, in YOUR language, pay in YOUR currency. No translators, no foreign lawyers' fees. Don’t forget to subscribe to the show to get a new episode of Trademarks Made Easy every Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info.

Here is the recording of the January 11, 2012 webinar on “Using the Madrid Protocol for International Trademark Protection.” In this webinar, we cover: – What is the Madrid Protocol? – Advantages of the Madrid Protocol – Disadvantages of the Madrid Protocol – Terminology – Who can use the Protocol? – What are the filing...