Podcast appearances and mentions of bradley sutton

Why did a TikTok Shop brand lose 96% of its sales? Discover what went wrong and the creator strategy being used to revive it, rebuild momentum, and drive more Amazon sales. What happens when a TikTok Shop brand generating approximately $200,000 per month suddenly loses 96% of its sales? In this episode, Bradley Sutton welcomes Chris Lyell, CEO of Octane Labs, to examine the dramatic decline of Grooved Learning and reveal the strategy his team is using to rebuild it. After falling to around $8,000 in monthly revenue, the brand provides a powerful case study of how quickly momentum can disappear when a TikTok Shop content engine stops running. Chris discovered that the product itself was not the problem. The brand's leading creators had moved on or been recruited by competitors, communication with affiliates had slowed, older videos were no longer converting, and its advertising campaigns were configured incorrectly. Meanwhile, less expensive competitors continued publishing fresh content and capturing more of the market. To restart the engine, Chris and his team are producing 100 UGC videos with 100 different creators, re-engaging the brand's former top performers, and creating contests that encourage affiliates to turn one product sample into multiple videos.   The conversation also breaks down how new brands can generate their first TikTok Shop sales without an established creator network. Chris explains how paid creator platforms can help sellers build an initial library of content, create social proof, and attract more experienced affiliates. He also shares how to write concise creator briefs, structure commissions, use targeted collaborations instead of crowded direct messages, and continually feed fresh content into GMV Max campaigns. Without that steady flow of new videos, even successful TikTok Shop listings can lose momentum within weeks.   TikTok's impact can extend far beyond sales completed on the platform. Chris has seen branded Amazon searches increase by 600% to 700% after products gained attention on TikTok, helping sellers reduce PPC dependence and improve their overall margins. The lesson is clear: TikTok Shop success is not built on one viral video. It comes from creating a repeatable system that supports creators, produces content consistently, and turns attention into momentum across every sales channel. Build the engine, keep fueling it, and even a struggling brand can find its way back to growth. In episode 550 of the AM/PM Podcast, Bradley and Chris discuss: 00:00 - Introduction 02:27 - How TikTok Reduced Amazon TACoS Below 4% 06:03 - The TikTok Shop Brand That Lost 96% Of Its Sales 08:34 - Why The Brand's Creator And Advertising Engine Collapsed 12:40 - The Recovery Plan To Win Creators Back 15:55 - Producing 100 UGC Videos With 100 Creators 18:45 - Building Creator Momentum From A Cold Start 23:45 - Using Creator Purchases To Generate Social Proof 27:25 - Why Fresh Content Is Essential For GMV Max 32:42 - Automatic Versus Manual GMV Max Campaigns 36:39 - Targeted Collaborations Versus Direct Messages 38:55 - Structuring Commissions And Managing Product Samples 43:11 - How TikTok Shop Sales Create An Amazon Halo Effect

Amazon is testing MCF with Prime. Walmart and TikTok Shop sales are absolutely booming. 10 new AI features that will help your Amazon, Walmart, or TikTok Shop business. These and more on today's Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Walmart e-commerce sales surge as CEO touts 'price, speed and convenience' https://www.foxbusiness.com/retail/walmart-e-commerce-sales-surge-ceo-touts-price-speed-convenience TikTok Shop is driving more online sales in the US than Target and other major retailers https://www.businessinsider.com/tiktok-shop-us-spend-is-larger-than-target-costco-data-2026-8 10+ New AI Features For Amazon, Walmart, and TikTok Shop Seller Pulse — A near-real-time dashboard widget for monitoring sales, orders, units sold, ad spend, conversion rate, TACoS, and other metrics across Amazon, Walmart, and TikTok Shop. Ads MCP Write Capabilities — Users can create advertising campaigns, add keyword targets, and manage bids directly through the Helium 10 MCP using Claude, ChatGPT, or another compatible AI assistant. Walmart Ads in MCP — Users can analyze Walmart advertising performance, ask questions about campaign data, and make changes to Walmart campaigns through the MCP. B2B Metrics in Profits — Helium 10 Profits now separates B2B and B2C orders, allowing sellers to compare business-customer sales with regular consumer sales. AWD Inventory Visibility — The Inventory Levels page now displays Amazon Warehousing and Distribution inventory, including inbound AWD units and inventory moving from AWD to FBA. Keyword Tracker MCP Write Capabilities — Users can check whether keywords are already being tracked, add missing keywords, and start tracking products directly through the MCP. Review Insights in MCP — Users can access Amazon review-analysis data, identify positive and negative review themes, and compare an ASIN's reviews against its broader category. TikTok Influencer Search in MCP — Sellers can find TikTok creators based on niche, keywords, sales generated, units sold, follower count, and other performance criteria. TikTok Product Search in MCP — Users can discover top-performing TikTok Shop products based on niche, GMV, sales period, and other filters.  TikTok Top-Performing Video Search — Sellers can identify which TikTok videos generated the most GMV for a specific product.  TikTok Creator Identification — Users can find the creators responsible for the highest-performing videos associated with a TikTok Shop product.  Additional MCP Credit Packs — Users who reach their MCP credit limit can now purchase additional credit packs through the Plans and Billing section of Helium 10. In episode 549 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:54 - Amazon MCF Prime Coming? 02:54 - Walmart Online Sales Booming 04:24 - TikTok Shop Sales Booming 06:11 - 10 New AI Features For Amazon/Walmart/TikTok Shop

How did a $4M Amazon brand become a supplier to Amazon itself? Discover its Amazon B2B strategy, PPC shift, hidden Amazon programs, AI tools, and competitor tactics driving its next stage of growth.   ► Watch the Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What happens when a decades-old industrial business starts treating Amazon like a serious growth channel? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Angie Mosqueda from Stardust, a company aiming for roughly $4 million in Amazon sales this year. What began as a traditional B2B business selling industrial products through distributors has evolved into a sophisticated Amazon operation with high-ticket products, business pricing, PPC clicks that can reach $20 or more, and even a six-figure-per-month product. But one of Stardust's biggest opportunities didn't come from a new keyword or advertising campaign. Through persistent networking at Amazon events and leveraging its business certifications, the company eventually became a preferred seller to Amazon itself—meaning Amazon warehouses can now purchase Stardust products. The company also became a preferred seller for Chicago Public Schools through Amazon Business. Angie explains how these opportunities took roughly a year and a half of networking, follow-ups, and navigating Amazon's programs, showing why sellers shouldn't overlook certifications, Amazon Business, or simply getting in the room with the right people. Angie also shares why Stardust recently moved its Amazon advertising away from outside agencies and brought PPC management in-house using Helium 10 Ads. While the account's overall numbers previously looked healthy, getting closer to the data exposed wasted spend hiding underneath those top-level metrics. She also explains how she's using Helium 10 Audience to validate creative decisions and the Helium 10 MCP with Claude to analyze bids, identify opportunities, make changes, and learn Amazon advertising as she goes. Bradley wraps up the episode with a live Cerebro deep dive into Stardust's top-selling spill kit, revealing how sellers can identify their real competitors, compare relative organic rank, uncover keyword gaps, and study historical advertising and BSR trends. Instead of guessing what might move the needle, sellers can reverse-engineer what changed when a competitor's sales and rankings improved. Stardust may already be approaching $4 million on Amazon, but this episode proves an important lesson: no matter how established your business becomes, there's always another layer of opportunity hiding in the data. In episode 762 of the Serious Sellers Podcast, Bradley and Angie discuss: 00:00 - Introduction 03:37 - Taking A Legacy B2B Brand Online 06:30 - Why Their PPC Clicks Cost $20+ 09:02 - Launching New Products On Amazon 11:49 - Becoming A Supplier To Amazon Warehouses 13:16 - Unlocking Amazon Business Preferred Seller Programs 15:39 - Certifications And Networking With Amazon 16:23 - Bringing Amazon PPC Management In-House 17:34 - Using Helium 10 Audience And AI 19:11 - Managing Amazon Ads With MCP 22:49 - Bradley's Live Cerebro Competitor Analysis 33:50 - Reverse-Engineering Competitor Growth Strategies

Discover how Amazon Global Logistics could simplify your supply chain, reduce surprise fees, speed up FBA inventory, and change how you ship products globally. Getting inventory from your factory into Amazon FBA can be one of the most complicated parts of running an ecommerce business. Between freight forwarders, customs, placement options, unexpected fees, and changing transit times, sellers have plenty of decisions to make. In this episode, Bradley Sutton sits down with Alex Berry, who leads Amazon Global Logistics (AGL), to break down how the program works and where it fits into an Amazon seller's supply chain.   Alex explains how AGL differs from traditional freight forwarding, including Amazon Managed Placement and Seller Managed Placement. Sellers can choose between different approaches for getting inventory distributed across Amazon's five US regions, while AGL also offers air, standard ocean, and fast ocean shipping options. The conversation also tackles Incoterms such as FOB and DDP, Amazon Customs and Trade (ACT), payment options, and one of the biggest headaches in international freight: unexpected fees. Unlike the common "Bill One, Bill Two" model Alex describes in the freight industry, he says AGL provides the price upfront without a second bill filled with additional charges such as detention, demurrage, or driver wait times. But AGL is continuing to expand. Alex shares updates on dangerous goods support, including electronics with batteries and upcoming lithium-ion battery capabilities, as Amazon works toward supporting more than 99% of ASINs by mid-2027. He also discusses faster routes into the eastern US, premium ocean service into Europe, expanding international shipping lanes, contract pricing for qualifying sellers, and plans that could eventually allow sellers to use AGL to ship directly to non-Amazon destinations such as their own warehouses and 3PLs. Ready to explore Amazon Global Logistics? Visit http://h10.me/agl to learn more, start the onboarding process, and get approximately 8% off your first AGL shipment as a first-time user. Helium 10 Elite members: Keep an eye on your inbox for a separate AGL link specifically for Elite members. Whether you're already using a freight forwarder or simply looking for more options, this episode offers a closer look at what Amazon is building on the logistics side of the business. The biggest lesson isn't necessarily that every seller should switch to AGL—it's that sellers should understand their true landed costs, shipping speed, placement strategy, and supply chain options before deciding what works best. The more efficiently you can get inventory where customers need it, the better positioned your business is to stay in stock, protect margins, and keep growing. In episode 548 of the AM/PM Podcast, Bradley and Alex discuss: 00:00 - Introduction 00:38 - Everything You Need To Know About AGL 03:11 - Inside Amazon Global Logistics 07:26 - AGL Vs. Traditional Freight Forwarders 10:27 - How AGL Inventory Placement Works 13:19 - Understanding FOB And DDP Shipping 15:37 - Customs, Duties, And Payment Options 18:01 - Using AGL For Multichannel Selling 19:43 - Avoiding Surprise Freight Forwarding Fees 22:02 - Shipping Hazmat Products With AGL 23:59 - Air, Standard, And Fast Ocean Shipping 25:51 - New AGL Features Coming For Sellers 30:00 - How To Get Started With AGL

How did an Amazon seller help scale a brand from $1M to over $10M a month? Learn the Shopify, Meta, Amazon PPC, creative, and product launch strategies behind the explosive growth worldwide.   ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What does it take to go from building a steady Amazon business to helping scale a brand past $10 million in a single month? In this episode, Bradley Sutton travels to Tallinn, Estonia to catch up with Ranno Tasane, the entrepreneur behind Jungle Powders and a partner in Spot Minders. Ranno shares how his journey started with print-on-demand before moving into Amazon FBA, where Jungle Powders eventually grew into a multimillion-dollar brand despite expensive sourcing and increasing competition. But the biggest story is Spot Minders. The Apple Find My-certified tracking brand began on Shopify before Ranno joined the team to lead the Amazon side of the business. One of the biggest factors behind its explosive growth has been speed and creative volume. The team produces around 150 unique creatives every week, then tests multiple hooks and angles for each one—resulting in roughly 600 to 700 ad uploads per week. That relentless testing helped the company go from its first $1 million month to its first $10+ million month roughly a year later. Ranno also breaks down how Shopify, Meta, and Amazon work together instead of competing against each other. Globally, Shopify accounts for the majority of Spot Minders' sales, while the demand generated through Meta advertising creates spillover traffic and branded searches on Amazon. Their Amazon strategy includes aggressively defending branded keywords, bidding heavily on major terms such as wallet trackers, and sometimes accepting break-even or even unprofitable PPC when winning the placement benefits the larger business. New products are also launched on Shopify first and typically tested for two to three months before inventory is sent to Amazon. Perhaps the biggest lesson from Ranno's journey isn't a specific PPC tactic or advertising hack—it's the mindset behind the growth. He credits much of Spot Minders' success to working with partners who think just as big, or bigger, than he does. After reaching $1 million a month, the team's response wasn't to celebrate the finish line; it was to start talking about $10 million, then $30 million or $40 million. For Amazon sellers who have spent years mastering the marketplace, this episode is a reminder that the next level of growth may come from looking beyond Amazon, testing faster, surrounding yourself with ambitious people, and refusing to put an artificial ceiling on what's possible. In episode 761 of the Serious Sellers Podcast, Bradley and Ranno discuss: 00:00 - Introduction 02:05 - Ranno's E-Commerce Journey Begins 05:10 - Growing Jungle Powders On Amazon 07:17 - Competing With Unique Local Products 11:20 - How Spot Minders Got Started 13:50 - Reaching A $10M Revenue Month 16:12 - Producing Hundreds Of Weekly Ad Creatives 17:45 - Shopify Versus Amazon Sales Breakdown 18:32 - Balancing Amazon And Shopify Profitability 22:46 - Aggressively Dominating Amazon PPC Keywords 25:18 - Launching On Shopify Before Amazon 30:01 - Why Your Business Partners Matter 31:45 - Thinking Beyond The Amazon Ecosystem

In this episode, Bradley shares 10 new tools and strategies for Amazon, TikTok Shop, and Walmart sellers, covering AI research, ad tactics, inventory, indexing, and smarter profit tracking. What if you could uncover keyword indexing problems, research entire Amazon niches with AI, monitor sales across marketplaces, and find new advertising opportunities in a fraction of the time? In this episode, Bradley Sutton breaks down 10 new Helium 10 tools and strategies, plus 2 bonuses, built to help Amazon, TikTok Shop, and Walmart sellers make faster, more informed decisions.   The episode dives heavily into new Helium 10 MCP capabilities, including Black Box Niche research, historical price, BSR, review, and search volume data, Index Checker, Product Targeting, and competitor research. Bradley demonstrates how these tools can work together with Claude to uncover niche opportunities, analyze competitors, identify keyword gaps, and find potential product targets without jumping manually between multiple reports.   There are also updates designed to improve everyday operations. Sellers can now check keyword indexing directly from Keyword Tracker, use prebuilt advertising tactics and bid rules, monitor TikTok Shop performance through Seller Pulse, view Walmart inventory levels, account for indirect business costs inside Profits, and gain greater visibility into AWD inventory. Each feature is connected to a practical strategy for protecting profitability, improving advertising, or spotting problems before they become bigger issues. The biggest takeaway is that these aren't just new buttons to click. They're opportunities to combine AI, automation, and better data into smarter workflows for your e-commerce business. Whether you're researching your next product, optimizing PPC, watching inventory, or figuring out why a keyword suddenly stopped ranking, the right data can help you act faster and make better decisions before your competitors do. In episode 546 of the AM/PM Podcast, Bradley covers: 00:00 - Introduction 01:27 - Keyword Tracker Index Checker 04:57 - Niche MCP 08:00 - MCP History - Price, BSR, Reviews, Search Volume 11:16 - Amazon Ads Tactics 15:56 - Index Checker MCP 18:21 - TikTok Shop Seller Pulse 20:09 - MCP Product Targeting 23:48 - Walmart Inventory Levels 24:53 - MCP Competitors 29:02 - Amazon Indirect Costs 31:20 - AWD Inventory

TikTok Shop USA sales are booming. There are some new regulations for packaging if you're selling in Europe, and the most-requested tool for MCP for Helium 10 is now available. These stories and more on today's weekly buzz!   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Shop's U.S. GMV Nearly Doubles to $11.8B in H1 2026 https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/ Why China's traders, e-commerce merchants feel boxed in by new EU packaging rules https://www.scmp.com/economy/policy/article/3363746/why-chinas-traders-e-commerce-merchants-feel-boxed-new-eu-packaging-rules Most Asked For Helium 10 MCP Update Helium 10 has launched Black Box Niche for MCP, giving sellers the X-ray-style data they've been asking for directly inside Claude. Instead of researching keywords one at a time with the Chrome extension, users can analyze multiple niches at once and compare metrics like search volume, top-product revenue, number of listings generating over $5,000 in sales, and how many top products have low review counts. The feature makes it much faster to compare market opportunities and competition across multiple keywords using the Helium 10 MCP.   How Amazon's AI shopping assistant makes hundreds of millions of products feel personal https://www.aboutamazon.com/news/retail/alexa-for-shopping-learn-and-be-curious-podcast Optimize your listings with built-in Seller Central tools https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR1ZKWFZETkRTSFhYQVo1 Amazon Expands Locker Network to more than 750 U.S. College Locations https://press.aboutamazon.com/retail/2026/8/amazon-expands-locker-network-to-more-than-750-u-s-college-locations In episode 545 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 -  Introduction 00:43 - TikTok Shop US BOOMING 03:13 - New EU Packaging Regulations 05:11 - Most Asked For MCP Update 09:13 - Amazon's Alexa Predictions 14:36 - Research Dead Amazon Listings For Opportunity 17:55 - Amazon Caters To College Students

How does a brand sell car-sized orders online? Discover the omnichannel, Amazon, AI, and customer acquisition strategies behind hundreds of millions in e-commerce sales. ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it take to sell hundreds of millions of dollars online, and what happens when the average customer order can cost as much as a car? In this episode, Bradley Sutton catches up with Alvaro Lopez, SVP of Marketing at Flooret, in Switzerland to unpack his journey from studying international relations to becoming an experienced e-commerce operator. Along the way, Alvaro built and exited his own Amazon business, helped scale Solo Stove and its sister brands across international marketplaces, and managed an Amazon portfolio that grew to nearly $65 million in annual sales. Today, Alvaro is applying those lessons at Flooret, a premium flooring company that built much of its success through direct-to-consumer e-commerce. Selling flooring online creates a very different customer journey than selling a typical Amazon product. Customers often begin by purchasing small samples before committing to a full flooring order covering around 1,000 square feet. That makes understanding customer acquisition costs, sample-to-order conversion rates, and the entire purchasing funnel especially important. Now, Flooret is expanding further into marketplaces like Amazon and Home Depot by meeting customers where they already want to shop. Alvaro explains why sellers should stop thinking of themselves as simply an “Amazon brand” and instead focus on building a true omnichannel business. That means establishing a direct relationship with customers through a website, email, and SMS while still taking advantage of Amazon's massive bottom-of-the-funnel demand. He also breaks down how Helium 10 can help larger brands estimate their realistic obtainable market and determine how much opportunity actually exists inside a category. The conversation also dives into AI, lean teams, and finding opportunities that create the greatest impact with the least effort. Alvaro believes AI should amplify strong employees rather than automatically replace them, especially in areas like creative production, reporting, and business analysis. His final advice is simple but powerful: regularly step back and identify the highest-impact opportunities in your business. Sometimes the next big win is more revenue—but improving shipping costs, customer service, retention, or returns can be just as valuable to your bottom line. In episode 760 of the Serious Sellers Podcast, Bradley and Alvaro discuss: 00:00 - Introduction 02:28 - From Diplomacy To E-Commerce 04:43 - Launching And Exiting His Amazon Brand 06:54 - Scaling Solo Stove On Amazon 08:41 - Building A Massive Flooring Brand Online 11:13 - Expanding Beyond Direct-To-Consumer 15:28 - How The Flooring Sample Funnel Works 18:31 - Bringing High-Ticket Flooring To Amazon 23:12 - Stop Being Just An Amazon Brand 24:11 - Building Your Website, Email, And SMS 27:53 - Using Helium 10 For Market Sizing 30:17 - Using AI To Amplify Your Team 33:16 - The Effort-Impact Scorecard Strategy

What if one overlooked Amazon metric is quietly costing you sales? Discover how keyword tracking, rank data, and smarter PPC decisions can uncover hidden revenue and stop wasted ad spend.   Amazon sellers spend countless hours researching products, optimizing listings, and managing PPC, but one important metric can easily get overlooked: keyword rank. In this episode, Bradley Sutton breaks down why tracking where your products appear for important search terms can reveal whether your advertising is actually helping your business grow or simply burning through your budget. Even with the rise of AI-powered shopping experiences, keywords remain a major part of how customers discover products on Amazon. Bradley uses real account data, Search Query Performance, and Helium 10 MCP inside Claude to show just how much revenue individual keywords can generate. In one example, a single keyword accounted for thousands of dollars in sales, while hundreds of different search terms contributed purchases to the same product. But finding keywords is only the beginning. Bradley explains how sellers can monitor sponsored and organic rank, identify keyword opportunities competitors are already winning, track relative rank, and automatically discover new search terms worth watching. He also shows how keyword data can inform PPC decisions, including when to raise bids, lower them, pause campaigns, or restart advertising when organic rankings begin to fall. The biggest opportunity comes from turning that data into action. Instead of manually checking dozens of keywords and adjusting bids throughout the day, sellers can connect keyword tracking with advertising rules to dramatically reduce repetitive work. The takeaway is clear: understand which keywords are actually driving your business, track how your rankings change, and use that information to spend smarter. Small improvements across the right keywords can add up to significant sales while helping prevent thousands of dollars in wasted advertising. In episode 544 of the AM/PM Podcast, Bradley discusses: 00:00 - Introduction 01:30 - The Amazon Metric Most Sellers Overlook 03:00 - How Much Amazon Revenue Comes From Keywords? 07:59 - Why Page One Ranking Matters 08:04 - Using Title Density To Find Ranking Opportunities 13:04 - Is Your PPC Actually Improving Organic Rank? 15:17 - Tracking Sponsored And Organic Keyword Rank 21:34 - How One Keyword Generated Thousands In Sales 22:34 - 333 Keywords Driving Purchases 23:34 - Finding Competitor Keyword Opportunities 27:48 - Tracking Your Rank Against Competitors 28:45 - Automatically Finding New Keywords 30:50 - Automating PPC Bid Changes With Keyword Rank 34:40 - Amazon Keyword Strategy Q&A 36:12 - How Many Keywords Should You Track? 38:29 - How To Choose The Right Competitors

After a multimillion-dollar Amazon exit, one seller lost almost $600K in a card scheme then rebuilt through reputation, resilience, stronger branding, and timely marketing lessons for sellers.   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What happens when a multimillion-dollar Amazon exit is followed by a financial disaster that wipes out more than half a million dollars? In this episode, Bradley Sutton reconnects with longtime Amazon seller Mitul Patel, the person who first introduced Bradley to Helium 10 nearly nine years ago. Mitul shares how he went from working as a computer programmer to building Run Forever Sports, growing it to $2.5 million in annual sales, and eventually selling the business in 2020. But after his successful exit, Mitul entered the sports card business and trusted the wrong supplier with a massive order. What appeared to be a legitimate operation was actually a Ponzi-style scheme, leaving Mitul with losses between $550,000 and $600,000. Rather than declare bankruptcy and leave his customers unpaid, he sold investments, liquidated much of his collection, borrowed money from his father, and leaned on his reputation within the card community to make things right. His experience delivers a powerful reminder that trust must be supported by proper safeguards, and that your word can become one of your most valuable business assets. Mitul also explains how he rebuilt his career at Navira while creating a new business around his passion for sports cards. Unlike his first Amazon brand, which was built by identifying high demand, his newer products began with problems he personally experienced inside the hobby. Growth has been slower, but the brand has developed stronger loyalty and a more durable foundation. Mitul also shares strategies from managing approximately 45 brands, including using Meta and TikTok to build off-Amazon awareness, studying customer reviews to uncover product advantages, and increasing one product's sales by 40% after highlighting its leakproof design in the main image. Mitul's story proves that success is not defined only by the size of an exit or the speed of a brand's growth. It is also defined by how you respond when everything goes wrong. Through integrity, community, disciplined rebuilding, and a willingness to keep learning, he transformed a devastating setback into a new beginning. No matter how difficult the loss, your reputation, experience, and resilience can give you the foundation to rise again—and build something even stronger than before. In episode 759 of the Serious Sellers Podcast, Bradley and Mitul discuss: 00:00 - Introduction 01:57 - Mitul's First Failed Amazon Product Launch 02:26 - Building A $2.5 Million Amazon Brand 04:17 - Life After Selling His Amazon Business 06:00 - The $600,000 Sports Card Ponzi Scheme 08:02 - Why Mitul Repaid His Customer 10:38 - Rebuilding His Career After Losing Everything 13:21 - Turning A Passion Into New Products 17:53 - Demand-First Products Versus Passion-Driven Brands 22:43 - Why Cerebro Remains His Favorite Tool 24:46 - Competing Through Off-Amazon Brand Awareness 28:14 - One Main Image Increased Sales 40%

What if Amazon sellers could turn Helium 10 data into instant AI reports? Learn about MCP workflows for keyword research, PPC, competitor analysis, listings, and faster decisions. Amazon sellers have access to enormous amounts of valuable data, but turning that information into clear decisions can take hours of filtering, exporting, and spreadsheet work. In this episode, Carrie Miller, Bradley Sutton, Jason McLellan, and Vincent Lan demonstrate how the new Helium 10 MCP connects Amazon data with AI platforms such as Claude and ChatGPT, allowing sellers to analyze their businesses through simple, conversational prompts.   The episode explores practical workflows for Amazon competitor research, keyword ranking, PPC optimization, product research, and listing improvement. Sellers can compare a competitor's strongest and weakest sales months, identify the keyword-ranking changes that may have influenced performance, uncover valuable keywords they are not tracking, and connect changes in page traffic with historical keyword movement. The Helium 10 MCP can also combine information from Cerebro, Black Box, Search Query Performance, Profits, Keyword Tracker, Brand Analytics, and Helium 10 Ads into one customized report.   Carrie shares how her listing analysis skill compares a product with its competitors, identifies keyword gaps, evaluates listing quality, and prioritizes search terms that may be close enough to page one for a strategic PPC push. Jason reveals how his agency combines Product Opportunity Explorer data with Helium 10 insights to create detailed market intelligence reports, while Vincent explains how he centralizes weekly performance data to understand how changes to pricing, images, rankings, and advertising affect the entire business.   The real power of the Helium 10 MCP is not simply having more data—it is being able to ask better questions and receive an actionable plan in minutes. Sellers who learn how to build effective prompts and reusable AI skills can replace hours of repetitive analysis with faster, smarter decisions. The tools are evolving quickly, but the sellers who begin experimenting now may gain an important advantage in how they research, optimize, and grow their Amazon businesses.   In episode 542 of the AM/PM Podcast, Bradley, Carrie, and Vincent discuss: 00:00 - Introduction 01:35 - What Is The Helium 10 MCP? 03:55 - Connecting Keyword Rankings With Sales Changes 07:24 - Building A Market Intelligence Report With Jason McClellan 12:18 - Finding Competitors' Most Consistent Clicked Keywords 13:58 - Connecting Helium 10 MCP To Claude And ChatGPT 15:56 - Carrie's Favorite MCP Keyword Opportunity Strategy 17:15 - Analyzing Competitor BSR And Historical Rankings 20:46 - Finding Valuable Keywords You Are Not Tracking 23:06 - MCP Usage Limits And Upcoming Write Capabilities 27:47 - Connecting Page Sessions With Keyword Rank Changes 31:05 - Using MCP To Improve PPC Campaign Structure 35:23 - Tracking Branded Search Volume And Product Opportunities 38:39 - Carrie's Listing And Competitor Analysis Skill 42:50 - Combining Helium 10 Tools Into One Weekly Report 45:07 - How To Reduce MCP Calls And Use It Efficiently 47:19 - Finding Competitor Keywords Worth A PPC Push 49:46 - Free Helium 10 MCP Prompts And Skills

Will there be a TikTok Prime soon? Some of Amazon's new titles are being seen out in the wild. Amazon Product Opportunity Explorer has a new AI feature. These stories and more on today's Weekly Buzz.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Tests Prime-Style Shopping Membership Service https://www.pymnts.com/commerce/ecommerce/2026/tiktok-tests-prime-style-shopping-membership-service/ Amazon Seller Central News: Link your carrier accounts to Amazon Buy Shipping https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlRaNFNWV1FFRFRKN1dV See pending Amazon title changes here - https://sellercentral.amazon.com/myinventory/inventory/views/rlu Amazon Seller Central News: Understand testing, inspection, and certification requirements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRzdUVDNTMkFRRlBTQUtV Amazon Product Opportunity Explorer New Feature - Validate Product Ideas In episode 541 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:39 - TikTok Prime? 02:50 - Search Query Performance Strategy 05:21 - Amazon Buy Shipping Update 07:45 - Amazon New Titles In Effect 11:58 - New Testing and Certification Requirements 13:10 - Schedule Amazon Review Requests 15:37 - Amazon Product Opportunity Explorer New Feature

How does an $8 Amazon product stay highly profitable? Today's guest reveals his wholesale strategy, European sourcing advantages, AI workflows, and resilient multichannel growth.   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Can an Amazon seller build a profitable business around products priced under $10? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Ivan Komashinsky, the entrepreneur behind the U.S. distribution of Pedag Insoles and the Meltonian shoe-care brand. Ivan shares how he went from working at Microsoft to acquiring an established seven-figure e-commerce business—and eventually tripling its revenue. While Amazon remains Ivan's largest channel, his company has built a much broader operation through its own websites, independent retailers, regional distributors, Walmart, eBay, TikTok Shop, and Faire. Ivan explains how wholesale volume, strong supplier relationships, and European manufacturing allow Meltonian to maintain healthy margins on products selling for as little as $7.99. He also breaks down why managing inventory in-house makes sense for a business carrying thousands of SKUs across multiple sales channels. Ivan also reveals how his team uses Helium 10 tools such as Cerebro and Magnet to rank for valuable non-branded keywords and develop new products based on customer demand, competitor gaps, and search behavior. More recently, he has been using the Helium 10 MCP through Claude to investigate declining product sales, analyze trends, and explore profitability, traffic, conversion rates, keyword rankings, and advertising performance through natural-language conversations. From building authority on Reddit to getting started with wholesale through Faire, trade shows, and industry associations, Ivan offers a practical roadmap for creating a more resilient e-commerce business. His story shows that success does not always require expensive products or a business built entirely around Amazon. With the right sourcing, volume, distribution strategy, pricing policies, and willingness to adapt, even a traditional brand can unlock new growth opportunities. In episode 758 of the Serious Sellers Podcast, Bradley and Ivan discuss: 00:00 - Introduction 03:27 - Buying An Established Seven-Figure Online Business 06:22 - Growing Pedag And Acquiring Meltonian 07:33 - Building A Diversified Multichannel Sales Business 09:59 - Expanding A Traditional Brand Into Sneakers 11:05 - Finding New Products Through Market Demand 12:25 - Making An Eight-Dollar Product Highly Profitable 15:29 - European Sourcing And In-House Inventory Management 20:01 - Ranking For Valuable Non-Branded Amazon Keywords 22:26 - Using Helium 10 Tools And MCP 27:00 - Building Brand Authority Through Reddit 28:26 - Expanding Into Wholesale Through Faire 31:24 - Protecting Retail Margins With MAP Pricing 32:38 - Live Meltonian Sneaker-Cleaning Product Demonstration

Amazon title limits are changing. Learn how to protect your most important keywords, update listings faster, and keep Amazon's AI from making costly changes to your product titles. Amazon is introducing a major product title update beginning July 27, and sellers need to understand what is changing before Amazon's AI starts rewriting their listings. Most product titles will be limited to 75 characters, while an additional 125 characters can be placed in a new Item Highlights field. Although Amazon says the split should not affect indexing, advertising relevance, or searchability, sellers should still carefully review which keywords remain in their titles and how important phrases are structured. In this episode, Bradley Sutton explains why the first 75 characters still matter for Amazon SEO and how sellers should prioritize their brand name, main product keyword, and key distinguishing features such as size, color, or quantity. He also demonstrates how to preview Amazon's proposed AI changes inside Seller Central. While Amazon's recommendations may preserve most listing content, even a small wording change can remove an important exact keyword phrase and potentially weaken a product's relevancy signal.   For sellers managing hundreds or thousands of listings, manually reviewing every title is not practical. That is where Helium 10's new Bulk Optimize Titles feature inside Listing Builder becomes especially valuable. Diamond Plan members can select multiple active listings, generate AI-recommended titles and Item Highlights, review the suggestions from one screen, and sync the optimized content directly to Amazon. The tool is designed to preserve valuable keyword phrases while keeping listings compliant with Amazon's new character limits.   Amazon's update does not need to become a last-minute emergency. Review your titles, protect your most valuable search terms, and use the right tools to update your catalog efficiently. Sellers who want access to Bulk Optimize Titles can use coupon code SSP20 to save 20% on the Helium 10 Diamond Plan for six months. Do not wait for Amazon's AI to decide how your products should be presented. Take control of your listings before the changes take effect. In episode 540 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:49 - The July 27 Amazon Title Requirements 01:14 - How Titles And Item Highlights Will Be Split 03:00 - Why Product Titles Matter For Amazon SEO 04:30 - What To Include In The First 75 Characters 05:00 - Previewing Amazon's AI Title Changes 07:22 - How Amazon's AI Can Remove Important Keywords 09:19 - The 14-Day Review And Approval Period 10:42 - Helium 10's New Bulk Optimize Titles Feature 11:55 - Amazon AI Versus Helium 10's Recommendations 12:50 - Syncing Optimized Titles Directly To Amazon 13:55 - Save 20% On The Diamond Plan With This Discount Code 15:39 - Creating New Listings Under The Updated Format 17:42 - Final Title Optimization Checklist

How did a home-based reseller become a global e-commerce leader for a 9-figure K-beauty brand? Discover her Amazon strategy, future-customer targeting, TikTok tactics, and smart AI tools.   ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Bradley Sutton takes the Serious Sellers Podcast on the road, and onto a moving rail bike in South Korea, for a conversation with Jenna, Global E-commerce Team Manager at TONYMOLY. Jenna shares how she went from studying law and working as a programmer to spending ten years raising her daughter, discovering e-commerce from home, and eventually building a successful international selling career. She began by reselling Korean sporting goods to US customers through eBay before shifting her attention to Amazon, where one business reached as much as $10,000 in monthly profit. Her success during the pandemic earned her recognition from Amazon Korea and opened the door to managing accounts for other companies. Jenna has now used Helium 10 for approximately five years, and her favorite tool is the Xray Chrome Extension. She uses Xray while browsing Amazon to quickly review estimated sales, keywords, and Best Sellers Rank, helping her evaluate products and marketplace opportunities without leaving the search results. Today, she applies that experience at TONYMOLY, a 20-year-old K-beauty company generating approximately $163 million in annual sales. Jenna also reveals an unusual long-term marketing strategy: targeting customers before they become the brand's core buyers. If current anti-aging customers are between 40 and 50, her team may create content for women closer to 35, building awareness years before the need becomes urgent. TONYMOLY and its newer brand, BONCEPT, also use TikTok and Meta to drive product discovery, while positioning Amazon as the more attractive place to complete the purchase. The company supports these strategies through close collaboration between its e-commerce, sales, and R&D teams, allowing it to respond quickly to fast-moving beauty trends. From emerging ingredients such as PDRN, retinol, and retinal to the use of AI for copywriting, images, videos, and English-language content, this episode offers a fascinating look at how a global beauty company combines marketplace data, creative storytelling, and product innovation. Jenna's journey proves that starting small does not limit where e-commerce can take you. By continuing to learn, adapting when marketplaces change, and understanding customers before competitors do, sellers can turn an unexpected opportunity into a truly global career. In episode 757 of the Serious Sellers Podcast, Bradley and Jenna discuss: 00:00 - Introduction 01:28 - Meet Jenna From TONYMOLY 02:38 - From Law And Programming To E-Commerce 03:34 - Starting A Home-Based eBay Business 05:55 - Moving From eBay To Amazon 07:52 - Reaching $10,000 In Monthly Profit 09:59 - Winning An Amazon Korea Competition 10:38 - Five Years Using Helium 10 10:46 - Why Xray Is Her Favorite Tool 11:28 - Managing Global E-Commerce For TONYMOLY 14:17 - Launching The New BONCEPT Brand 16:11 - Expanding K-Beauty Across Amazon Europe 17:58 - Targeting Customers Five Years Early 20:17 - Using TikTok To Drive Amazon Sales 22:00 - How R&D And E-Commerce Work Together 23:52 - Retinol, Retinal, And PDRN Trends 27:27 - Using AI For Global Content Creation

Helium 10 releases a super-powerful MCP that will revolutionize the way you manage your Amazon accounts. New data shows that AI and Alexa for shopping have not decreased the number of people using the Amazon search bar to enter keywords.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Helium 10's new MCP is changing the way Amazon sellers research, analyze, and take action on marketplace data by connecting Helium 10 directly with AI tools like Claude and ChatGPT. Now available to Diamond and above users, the Helium 10 MCP lets sellers ask natural-language questions and instantly pull insights from tools like Black Box, Cerebro, Brand Analytics, Keyword Tracker, and Helium 10 Ads, without manually downloading reports or switching between multiple dashboards. In this episode, Bradley Sutton shows how sellers can uncover product opportunities, analyze competitor keyword rankings, review historical Brand Analytics and Cerebro data, and build smarter advertising strategies in minutes instead of hours. For more Helium 10 MCP strategies, skills, and advanced seller workflows, follow Bradley on Instagram: https://www.instagram.com/serioussellerspodcast/ and follow Bradley Sutton on LinkedIn: https://www.linkedin.com/in/h10bradley/   TikTok Shop Bans AI Voices From Live Commerce Streams: Violations Now Dent Account Health Score https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! Bradley Sutton breaks down a new Helium 10 research study analyzing whether Rufus, now Alexa for shopping, has significantly changed how shoppers search for products on Amazon. Despite the growing conversation around AI replacing traditional keyword search, the data shows that Amazon search volume, clicks, and conversion behavior have remained largely consistent from 2024 through 2026, with no major shift away from keyword-based shopping. While Alexa for shopping may be useful for product discovery when shoppers are unsure what they want, Bradley explains that most buyers still use the search bar when they already know what they are looking for, making keyword research and listing optimization just as important as ever. The key takeaway: sellers should not ignore Rufus/Alexa for Shopping optimization, especially for listing questions and product-page interactions, but traditional keywords are far from dead. To see the full breakdown and data behind this study, read Bradley's full blog here: https://www.helium10.com/blog/breaking-news-amazon-keyword-search-is-alive-well/ Amazon Seller Central News: Use new pallet delivery ship option for your business customers https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRDhCQUg1UlkyV1hGQkE1 New Feature Alert! Helium 10 now shows Keyword Tracker data directly on Amazon product pages via the Chrome extension. View search volume, organic and sponsored ranks, and track products or competitors instantly without leaving the page.   Amazon has released the session lineup for Amazon Accelerate 2026, happening this September in Seattle, and Helium 10 will be there with Bradley Sutton speaking on stage, Carrie attending, and a booth for sellers to visit. Sellers can register at h10.me/accelerate using their Seller Central account and use discount code heliumsellercomp to save on the regular ticket price. If you're attending, make sure to stop by the Helium 10 booth and take advantage of Amazon's Seller Cafe for help with account or support issues that have been difficult to resolve.   In episode 537 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Helium 10's MCP Is Now Live! 10:28 - TikTok Shop Bans AI Voices 12:14 - New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! 20:46 - You Can Now Ship Pallets To Customers! 21:48 - New Way To Track Keywords On Amazon Listings 23:59 - Amazon Accelerate Discount Code

How did a European Amazon seller use AI, logistics, keyword data, and Helium 10 to scale millions without selling in the U.S.? Today's guest reveals the hidden plays most sellers overlook. ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes Bartłomiej Piątkowski, better known as Bart, an Amazon seller and agency operator from Poland who has sold millions in Europe and helped other brands do the same. What makes his story especially interesting is that he has built this success without selling his own products in the U.S. marketplace. Bart's journey started far from the typical e-commerce path. Trained as a cook, he then worked in radio and electronics, and discovered Amazon in 2016 when his company was on the verge of shutting down. With only a small amount of money left, he began learning about Amazon through online communities, moved returned inventory from retail into Amazon Europe, and realized that marketplace margins could beat traditional retail margins. From there, his business expanded into private label brands, reselling, packaging products, textiles, and managing major brand relationships across Europe. The conversation gets tactical as Bart breaks down how his team uses Helium 10, AI, keyword data, and advertising automation to move faster. He explains how tools like Cerebro, Magnet, Search Query Performance, Helium 10 Ads, and the all-new Helium 10 MCP help his team understand how Amazon reads a catalog, identify keyword opportunities, adjust bids based on performance, and even research hundreds of products in a fraction of the time. He also shares launch strategies using lower starting prices, Vine, coupons, inserts, and social proof to help products gain momentum. Bart also reveals why logistics, mobile-first listings, and category attributes are becoming major advantages for sellers in Europe. From sending inventory directly into destination countries for faster Prime delivery to optimizing listings for mobile shoppers and browser filters, his message is clear: success on Amazon is no longer about doing one thing well. It is about connecting data, operations, AI, and customer behavior into one smarter system. For sellers willing to adapt, automate, and think strategically, this episode is a reminder that the next level of growth may come from fixing the invisible parts of the business others ignore. To connect with Bart and learn more about his work, visit his website at https://bartlomiejpiatkowski.pl/en or check out his YouTube channel at https://www.youtube.com/@tdda_amzteam/videos. In episode 756 of the Serious Sellers Podcast, Bradley and Bart discuss: 00:00 - Introduction 04:14 - Discovering Amazon In 2016 06:43 - From Reselling To Private Label 11:15 - Bart's Favorite Helium 10 Tools 13:48 - Using AI And MCP For Amazon Research 15:22 - Automating Amazon Ads And Bids 16:46 - Scaling Keywords With SQP Data 20:58 - Launch Pricing And Social Proof 22:56 - Why Mobile-First Listings Matter 23:37 - Attributes That Drive Discoverability 26:01 - Europe's Biggest Logistics Mistake 28:48 - Expanding Beyond Amazon Europe

After losing Amazon accounts, brands, and $700K in inventory, one seller reveals how he rebuilt to 7 figures, and the costly mistake other sellers should avoid.   ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What happens when an Amazon seller goes from nearly hitting $10 million in annual sales to almost starting from zero? In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes back Swapneel Jain, an e-commerce entrepreneur from India who built a multimillion-dollar Amazon business, lost access to key accounts and brands, and then found a way to rebuild back to seven figures. Swapneel's journey started long before his Amazon success. While studying law in New Delhi, he was already selling online on eBay and other Indian marketplaces, sourcing products such as memory cards and pen drives from suppliers in China. What began as a small arbitrage side hustle eventually grew into a serious business, helping him pay for school and fund his lifestyle. Later, he expanded into Amazon private label, took some painful early losses, and eventually launched products during COVID that helped him scale into the millions. But the real turning point came when a brand registry issue spiraled into a major Amazon nightmare. After trying to help a friend with a listing issue, Swapneel's accounts were flagged for brand abuse, resulting in him losing access to multiple brands. Then, a separate inauthentic complaint tied to reselling Logitech products led to more suspensions across connected accounts. By early 2025, he had lost aged Amazon accounts, major sales momentum, and nearly $700,000 in inventory he could not remove. Instead of letting that be the end of his story, Swapneel started again. He rebuilt with greater diversification, less risk tied to a single person or structure, and a sharper focus on inventory management, supplier relationships, and products with longer life cycles. His message to sellers is simple but powerful: setbacks are not the end unless you stop moving. The faster you decide to restart, the faster you give yourself a chance to win again. In episode 755 of the Serious Sellers Podcast, Bradley and Swapneel discuss: 00:00 - Introduction 01:39 - Swapneel's Early Life In India 02:19 - Starting E-Commerce In 2013 03:27 - Funding Law School Through Sales 04:14 - When E-Commerce Became The Future 07:05 - Splitting Reselling And Private Label 07:39 - First Private Label Failure 09:40 - The Year He Almost Hit $10M 11:29 - The Brand Registry Mistake 17:13 - Seven Amazon Accounts Suspended 18:46 - Losing $700K In Inventory 22:49 - Rebuilding With Less Risk 27:33 - Back To Seven-Figure Sales 28:33 - Inventory Strategy For Better Sales 34:48 - Why You Must Restart Fast

Can a dying Amazon brand come back and double sales without new products? Bradley reveals the PPC, listing, image, and keyword fixes behind both turnarounds in this case study today.

A legacy brand had never sold on Amazon. One launch strategy later, it hit six figures in year one. What made the difference? Here's how…   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What does it take to bring a decades-old retail brand onto Amazon and turn it into a six-figure channel in its first year? In this episode, Bradley Sutton welcomes Spencer Gordon, an e-commerce operator who has built Amazon businesses from the ground up, including a premium beverage storefront and, most recently, the Amazon channel for Leanin Tree Greeting Cards. Spencer shares how he went from working in his family's logistics and beverage business to launching Amazon operations for a legacy greeting card company that had never sold on the marketplace before. Instead of randomly uploading products and hoping for the best, he started with proven retail winners, used Helium 10 to identify high-value keywords, and built his launch strategy around branded search, long-tail keyword opportunities, and strong catalog positioning. The episode gets tactical with Spencer's Amazon launch process, including how he uses test listings to check Amazon relevancy before launching a real SKU, why he relies on Amazon Vine for early reviews, and how he structures PPC campaigns for ranking momentum. He also breaks down his use of branded campaigns, product targeting, long-tail exact match keywords, fixed bids, and bid rules that raise or lower bids based on sponsored and organic rank. Bradley and Spencer also dive into listing optimization, especially why the main image can be the difference between winning and losing the click. Spencer shares how AI tools help his team generate image concepts, while Bradley recommends pre-launch audience testing to avoid wasting traffic on weaker creative. The big takeaway? You do not need to be a brand-new startup to win on Amazon. Whether you are launching from scratch or bringing a legacy brand into the modern marketplace, growth comes from testing, learning, adjusting, and taking action before the opportunity passes you by. In episode 753 of the Serious Sellers Podcast, Bradley and Spencer discuss: 00:00 - Introduction To Spencer's Amazon Story 03:00 - Learning Business From The Ground Up 05:03 - Launching His First Amazon Store 09:18 - Moving Into A New E-Commerce Role 11:21 - Inside Leanin' Tree Greeting Cards 13:34 - Starting Amazon From Scratch 15:59 - Hitting Six Figures In Year One 16:41 - Choosing Products And Keywords 22:03 - New Product Launch Strategy 23:05 - Testing Amazon Keyword Relevancy 27:37 - Long-Tail PPC Ranking Campaigns 37:06 - Main Image Optimization Strategy

Could one image change unlock more clicks and sales? Learn how Amazon sellers are using AI, split testing, and shopper feedback to stop guessing. What if the biggest improvement to your Amazon listing was not a new product, a lower price, or a bigger ad budget, but a better creative decision? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Daniela Bolzmann of Mindful Goods, Justin Chen of PickFu, and Kamaljit Singh of AMZ One Step to break down how Amazon sellers can use AI, split testing, and real shopper feedback to build listing images that convert. The conversation dives into where AI fits into the creative process and where human judgment still matters. Kamal shares how AI can help generate image concepts, analyze competitors, and speed up the creative workflow, while still needing real product photography and design polish for products with small details. Daniela emphasizes that great creative starts with data, not guessing, and that brands should use AI as a tool for smarter iteration rather than a replacement for strategy.   The panel also breaks down why split testing is no longer optional for serious Amazon sellers. Justin explains how sellers can test main images, secondary images, videos, and even competitor comparisons before making changes live on Amazon. Instead of risking sales with untested creative, sellers can use feedback from real shoppers to understand what actually drives clicks, builds trust, and helps products stand out in crowded search results.   From storefront optimization to A+ Content, Rufus/Alexa readiness, video testing, and AI-generated ads, this episode is packed with practical ways to make smarter creative decisions. The inspiring lesson is simple: the sellers who grow are not always the ones with the biggest budgets, but the ones willing to test, learn, and improve. When you combine data, creativity, AI, and customer feedback, every listing becomes an opportunity to build something stronger. In episode 532 of the AM/PM Podcast, Bradley, Daniela, Justin, and Kamal discuss: 00:00 - Introduction 01:04 - Meet The Listing Creative Experts 03:44 - Using AI And Photography Together 05:59 - Why Data Should Guide Creative Decisions 08:08 - Split-Testing Main Images Before Going Live 11:24 - What Real Shoppers Notice In Listing Images 13:15 - Testing Images Against Competitors 16:38 - Building An Amazon Image Stack With AI 18:48 - Main Images Vs. A+ Content 24:39 - Storefront Tests That Improve Conversions 29:30 - PickFu Vs. Amazon Manage Your Experiments 36:19 - Optimizing Listings For Rufus And Alexa for Shopping

Amazon is further reducing fees for some sellers who launch products. TikTok shop is going live in four new countries. Walmart has a new program to ship products to Mexico. These and more buzzing news on today's episode! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Get increased New Selection Program (2026) benefits starting July 30 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUo0VzhKUFVKN01IWk5D TikTok Shop launches in four new European markets in June https://grandeconsumo.com/en/tiktok-shop-chega-a-quatro-novos-mercados-europeus-em-junho/ New Feature Alert! Helium 10 MCP is now available for Elite members, letting sellers connect Helium 10 data directly to Claude to analyze product opportunities, competitor keywords, profit and loss, wasted ad spend, and more without downloading spreadsheets manually. The tool can turn time-consuming tasks into quick AI-powered workflows, and it's expected to roll out to Diamond members soon. Upload country-specific images directly in Image Manager https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWlNCSjJEWkw0WVA3Nzk5 Walmart Opens Walmart.com to Mexican Customers https://www.grocerytradenews.com/walmart-mexico-e-commerce-expansion/ Quick note: Helium 10 MCP is currently available first to Elite members, with Diamond access expected to roll out soon. If you want early access to this time-saving AI workflow, upgrade to the Diamond plan now and use code SSP20 for 20% off for six months, or SSP10 for 10% off for life. In episode 531 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:40 - Amazon REDUCING Fees? 06:29 - 4 New TikTok Shop Marketplaces 07:21 - Long-Awaited Helium 10 MCP  11:05 - Amazon Image Manager Update 12:48 - Free Amazon PPC Training 14:54 - Walmart NARF? 17:11 - Waitlist for MCP

An Amazon seller from Singapore reveals how data-backed product research, AI workflows, Cerebro keywords, and a wild 50 auto campaign PPC strategy helped scale Amazon products to seven figures.   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What does it take to walk away from a stable career, bet on Amazon FBA, and build a multiple seven-figure business in the Amazon US marketplace from Singapore? In this episode, Bradley Sutton sits down with Clarence Cheang of TheFBABros to unpack the mindset, strategy, and data-driven systems that have driven his Amazon journey. Clarence shares how he went from a civil engineer working on Singapore's infrastructure projects to a full-time entrepreneur after setting a clear goal: to make his side hustle outperform his day job income for 6 straight months. Clarence breaks down the product research process that helped him discover one of his breakthrough products: a Japanese egg pan that went on to generate over $1 million in lifetime sales. Instead of blindly chasing trends, he uses a highly analytical process built around 23 data points, competitor keyword weaknesses, and Helium 10 Cerebro research. His approach focuses on finding products where competitors may be making strong revenue but are weak in PPC, keyword ranking, or listing optimization. The conversation also dives into how AI is changing the way sellers research, launch, and scale. Clarence explains how AI can reduce product validation from one or two hours down to just minutes, while still requiring human judgment to verify opportunities. He also shares ideas around AI agents, Helium 10 data, bundling opportunities, and using massive short-form video output to drive external traffic from TikTok to Amazon. One of the biggest “wait, what?” moments comes when Clarence reveals his 50 auto campaign launch strategy. Instead of relying on one auto campaign, he separates match types, identifies what works, and duplicates winning campaigns across different bid levels to let Amazon find converting placements at scale. His message is clear: Amazon is still full of opportunity for sellers who are willing to use data, move fast, test aggressively, and serve customers better than the competition. For any seller wondering if it is too late to start or scale, Clarence's story is a reminder that your next breakthrough may not come from luck — it may come from discipline, research, and the courage to take action before you feel fully ready. In episode 752 of the Serious Sellers Podcast, Bradley and Clarence discuss: 00:00 - Introduction 05:15 - Government Engineer To Amazon FBA 08:39 - Turning A Side Hustle Full-Time 10:21 - The Breakthrough Egg Pan 11:30 - Shopping Method For Product Research 14:09 - Finding Weak Competitor Keywords 15:58 - Why Amazon Is Easier Today 17:48 - Using AI For Product Research 21:12 - TikTok, AI, And External Traffic 23:46 - Why Cerebro Is Essential 33:01 - Day One PPC Launch Strategy 34:15 - The 50 Auto Campaign Strategy

In this episode, learn 10 Amazon and TikTok Shop strategies using Helium 10 to automate ads, find hidden product opportunities, analyze keywords, and improve profitability. What if some of the biggest Amazon and TikTok Shop opportunities are hiding in places most sellers never check? In this episode of the AM/PM Podcast, Bradley Sutton, Carrie Miller, and Shivali Patel break down 10 unique strategies designed to help sellers save time, uncover hidden data, and make smarter decisions across Amazon and TikTok Shop.   The episode starts with advanced Amazon advertising strategies, including how to automatically adjust bids based on keyword rank and how sellers can use historical Brand Analytics data to see which products consistently won clicks and purchases for important keywords. These strategies can help sellers protect ranking, improve targeting, and better understand who their real competitors are over time.   The conversation also dives into product research and listing insights, including the “zombie hunter” method for finding out-of-stock products that used to generate strong sales. Carrie also shows how sellers can quickly uncover top keywords from Amazon search results, while Shivali explains how to use seller country data and TikTok Chrome Extension insights to better evaluate competition and customer demand.   For sellers expanding into TikTok Shop, this episode also covers how to manage TikTok ads more efficiently, estimate profitability across different fulfillment methods, and decide whether a product is worth testing on the platform. The closing message is clear: sellers who know where to find hidden data, automate smarter, and act on overlooked opportunities can make better decisions faster. If you are selling on Amazon, TikTok Shop, or both, this episode is packed with strategies worth implementing. In episode 530 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss: 00:00 - Introduction 01:54 - Keyword Rank Rule Ads 07:05 - Black Box Zombie Hunter 10:15 - TikTok Chrome Extension 11:41 - Black Box Historical ABA For Keywords 14:39 - Xray Keywords 16:33 - Country Of Origin Chrome 18:25 - Elite Trainings 21:19 - Follow Up Timing Scheduling 23:37 - TikTok Ads 25:55 - TikTok Profitability Calculator

The most in-depth discussion on this new Amazon title change that everybody is up in arms about. But spoiler alert, I think it's not a big deal at all. This and more on this Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Updates to improve your Amazon product titles begin on July 27 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW Walmart finally revealed its sale dates—and it starts before Prime Day https://www.usatoday.com/story/shopping/deals/retailers/walmart/2026/06/08/walmart-summer-sale-2026-dates-announced/90467677007/ Register now for Amazon Accelerate 2026 and save $100 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0xKRDNINjJFSjk1QlJV Helium 10's free Amazon Search Anomaly tracker recently detected the biggest spike in Amazon Search Anomalies since March 2026, which may explain sudden ranking drops, de-indexing, or sales/page view dips across multiple listings. Sellers can check their Keyword Tracker and sign up at h10.me/asa to get notified when these anomalies happen, even though the main solution is simply to wait for Amazon to resolve them. Bradley recommends binge-watching his two-part Maldives Honeymoon Launch Strategy episodes, covering Rufus or Alexa for Shopping, product research, and the exact launch steps that helped him reach page one for nearly all main keywords within one week. He also reminds sellers that while there is no immediate “Amazon listing title Armageddon,” they may need to take action by July 27th. In episode 529 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:40 - Amazon Listing Title Armageddon? 21:57 - Walmart, Target, TikTok Shop "Prime Days" 22:47 - Catching Multi-Market Amazon Hijackers 25:14 - Amazon Accelerate 2026 Registration Open 26:19 - Amazon Search Shuffle Back 29:22 - 2026 Amazon Launch Guide

An e-commerce seller for 25 years reveals how to protect profits, control inventory, rethink shipping costs, and use AI workflows without letting bad data quietly wreck your Amazon business today.

Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Wait! Before you dive in… this is part 2 of a 2-part series, so don't be that person who starts a movie halfway through and asks what's going on. Go watch/listen to part 1 on the AM/PM Podcast first, where Bradley breaks down the AI and product research strategies that set up this Maldives Honeymoon launch strategy: https://h10.me/am526 In this special episode of the Serious Sellers Podcast, Bradley Sutton returns to the Maldives for episode 750 and breaks down his latest “Maldives Honeymoon” launch strategy. This time, he shares the exact tactics he recently tested to get new products to page one for multiple keywords in less than five days. From keyword research to listing optimization, this episode is packed with launch strategies for Amazon sellers who want to give their products the strongest possible start. Bradley explains why a successful launch begins before PPC campaigns ever go live. Sellers need to study competitor reviews, analyze TikTok Shop reviews, look at Rufus questions (Quick note: Rufus is now rebranded as Alexa for Shopping), and understand what kind of images are working in their niche. He also walks through several ways to build a stronger keyword list, including Cerebro, Brand Analytics, Search Query Performance, historical keyword research, opportunity keywords, competitor PPC data, Etsy keywords, frequently bought together products, and Spanish-language keyword indexing. One of the biggest takeaways from this episode is the importance of testing Amazon's understanding of your product before launch. Bradley shares how Amazon initially misunderstood two new products he launched, which caused poor impressions and weak Rufus visibility. By sending relevancy signals and checking Amazon Recommended Rank keywords, he helped Amazon better understand the products, leading to a major increase in PPC impressions and faster keyword rankings. Bradley also covers launch execution, including how to choose keywords you have the “right to win,” set up exact match launch campaigns, use discounts strategically, monitor CPR numbers, activate alerts, and drive outside traffic through TikTok Shop creators. But the episode ends with a powerful personal reminder: while business growth matters, entrepreneurs should not lose sight of family and time. The strongest launch strategy may help you win on Amazon, but the strongest life strategy is making sure you do not miss the moments you can never get back. Serious Sellers Podcast Episode 750 In episode 750 of the Serious Sellers Podcast, Bradley covers: 00:00 - Introduction 01:38 - Preparing A Listing For Amazon Launches 04:15 - Building A Keyword Research List 05:20 - Amazon Brand Analytics Keywords 07:50 - Historical And Off-Amazon Keywords 10:09 - Reverse Engineering PPC Strategy 13:14 - Amazon Recommended Keywords 15:17 - Frequently Bought Together Products 19:27 - Creating A Test Listing 22:37 - Sending Amazon Relevancy Signals 25:02 - Vine Prelaunch And PPC Campaigns 29:02 - Pricing, CPR, And Discounts 31:46 - TikTok Shop Launch Traffic 33:31 - Balancing Business And Family

Has AI really changed Amazon search? Learn what Rufus or Alexa for Shopping means for keywords, product research, and finding new Amazon opportunities before your competitors do. Has Rufus now called Alexa for Shopping completely changed the way shoppers search on Amazon, or are sellers overreacting to the AI hype? In this episode of the AM/PM Podcast, Bradley Sutton records from the Maldives for part one of his annual Maldives Honeymoon Launch series and breaks down what has changed, what has not changed, and why Amazon sellers should still care deeply about keywords, indexing, and traditional search. Bradley explains that AI has absolutely changed e-commerce, but not necessarily in the way many people think. Rufus (Quick note: Rufus is now rebranded as Alexa for Shopping) can make the shopping journey easier, especially when customers are looking for solutions rather than a specific product. But when shoppers already know what they want, traditional Amazon search is still one of the fastest paths to purchase. Bradley also explains how optimizing for Amazon search can help sellers optimize for Rufus, using real examples of products missing important keywords and disappearing from both search results and Rufus recommendations. The episode then shifts into product research strategies sellers can use to find new opportunities in 2026 and beyond. Bradley walks through keyword-based research using title density, search volume, review count, and sales filters, while also comparing those methods against raw AI suggestions that can produce unreliable data. He also explains how sellers can use free Amazon tools, such as Brand Analytics and Opportunity Explorer, to uncover low-conversion keywords, weakly competitive products, and products shoppers are searching for but not finding. Bradley also shares creative ways to discover product ideas outside of standard research tools, including spotting trends on Etsy and Pinterest, applying saturated products to new niches, taking advantage of quick-moving pop culture trends, finding abandoned “zombie listings,” and using old-school product filters that still work today. The big takeaway: AI matters, Rufus matters, but the fundamentals of Amazon product research and keyword strategy are far from dead. Sellers who combine new AI awareness with proven data-driven research methods can still find serious opportunities before the market gets crowded. For part two of this Maldives Honeymoon Launch series, head over to the Serious Sellers Podcast and listen to episode 750. Bradley goes deeper into keyword research, launch strategy, and how to get new products ranking on page one within days: https://h10.me/750 In episode 526 of the AM/PM Podcast, Bradley covers: 00:00 - Introduction 00:35 - The Maldives Honeymoon Launch Series 02:25 - How AI Has Changed E-Commerce 04:54 - Why Sellers Are Overreacting to Rufus/Alexa for Shopping Hype 08:58 - Product Discovery vs. Solution Discovery 11:26 - Why Keyword Research Still Matters 13:53 - Are Prime Members Using Rufus/Alexa for Shopping Instead of Search? 16:14 - Amazon Search Query Performance Data 18:01 - Product Research Strategies for 2026 22:28 - Using Amazon's Free Product Research Tools 24:12 - Creative Ways to Find Product Opportunities 27:47 - Finding Zombie Listings and Old-School Opportunities

Amazon upgrades customer service to better support sellers, new AI-powered sponsored brands collections, and Walmart Q1 sales grow more than 20%. These and more buzzing news on this week's episode! We're back with another episode of the Weekly Buzz with Helium 10's Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Upgrades to Customer Service by Amazon help sellers save time and reduce refunds https://sell.amazon.com/blog/announcements/upgrades-to-customer-service-by-amazon New Feature Alert! Helium 10's new Category Reviews and Returns feature uses Amazon's official Selling Partner API to display category-level review topics and return reasons, helping sellers understand what customers like and dislike, and why products are being returned. Sellers can use these insights during product research or listing optimization to compare them with top-category products, identify major pain points, and reduce returns before they become a bigger issue. Scale product discovery with AI-powered Sponsored Brands collections https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/ Walmart online sales in Q1 grow more than 20% for fifth straight quarter https://www.digitalcommerce360.com/article/walmart-online-sales/ Protect your shipments from U.S. Customs holds with AGL https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFpHSEZNMkRHSEFNUEtC Walmart, Instacart, and others see ecommerce delivery race as a revenue opportunity https://www.emarketer.com/content/walmart-instacart-stord-ecommerce-delivery-race-revenue-opportunity Before we wrap up, one last thing for all of you getting ready for Prime Day. We have a Prime Day Prep Checklist that's packed with ideas, strategies, and action items to help you make this your biggest Prime Day yet.   We'll drop the link below so you can download it, go through the checklist, and start optimizing while there's still time. Whether it's your listings, keywords, promotions, inventory, or advertising strategy, this checklist is designed to help you get prepared and maximize your sales during one of the biggest shopping events of the year. Get the Prime Day Prep Checklist: https://pages.helium10.com/2026-prime-day-checklist    That's all we have for this week's Weekly Buzz. Thanks so much for watching, and we'll see you again next week to see what's buzzin'.   In episode 525 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:42 - Amazon Upgrades Customer Service 02:59 - See Why Customers are Returning Products Before They Hurt Your Business 11:24 - New AI-Powered Sponsored Brands Collections 13:08 - Walmart Online Sales Continue to Grow 15:14 - TikTok Product Finder & Hot Videos Tool 18:45 - Protect Shipments from US Customs Holds with AGL 21:01 - The Delivery Speed Race is On Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

How did one Amazon brand go from overlooked to $7M? Discover the keyword, SEO, AI, and pricing strategies that helped unlock massive growth.  

Learn how Claude can help Amazon sellers organize workflows, automate tasks, improve keyword research, build smarter systems, and save time in business and life. AI is no longer just a tool for writing quick prompts or brainstorming ideas. In this episode of the AM/PM Podcast, Bradley Sutton sits down with Andrew Bell and Zoe Lu to explore how Amazon sellers can use Claude to organize their business, simplify daily tasks, and create repeatable systems that save serious time. Bradley opens by sharing his own failed attempt at using Claude for a presentation, proving an important point: AI is only as good as the context, instructions, and structure you give it.   Andrew breaks down what makes Claude different from a basic chatbot experience. He explains how Claude Chat, Claude Co-Work, Claude Code, skills, sub-agents, and scheduled tasks can help sellers move from simple conversations to actual workflows. For Amazon sellers, this can mean pulling keyword data, organizing it into Excel, mapping search intent, building product truth cards, judging keyword relevance, and even using Claude to support listing optimization, PPC planning, and product research.   Zoe then brings the conversation back to a beginner-friendly level by explaining how sellers can get started. Her advice is to install the desktop app, use Claude Co-Work, create a “brain” folder with personal and business context, connect the tools you already use, and turn repeated tasks into projects, schedules, dashboards, or skills. From managing calendars and emails to organizing files, creating daily briefs, analyzing customer feedback, or preparing for meetings, Claude becomes more powerful when it understands your goals and connects with your workflow.   The biggest takeaway is that Amazon sellers do not need to become AI experts overnight, but they do need to start building AI into their operations. Claude can help reduce busywork, organize messy information, create smarter processes, and uncover insights faster when used correctly. For sellers who want to stay competitive, the opportunity is not just using AI once in a while, but building repeatable systems that help them work faster, think more clearly, and grow smarter. In episode 524 of the AM/PM Podcast, Bradley, Andrew, and Zoe discuss: 00:00 - Introduction 02:58 - Claude Vs. ChatGPT: What Amazon Sellers Should Know 04:33 - Claude Chat, Co-Work, And Code Explained 08:31 - Using Claude Skills Like Repeatable SOPs 12:49 - Turning Keyword Research Into Excel Workflows 16:18 - Product Truth Cards And Keyword Relevance Checks 19:02 - Helium 10 MCP And Faster AI Workflows 20:12 - Simple Life Automation Ideas With Claude 25:59 - Zoe's Beginner Guide To Getting Started 29:02 - Building A “Brain” Folder For Better Outputs 35:23 - Tasks, Projects, Scheduled Agents, And Dashboards 42:31 - Q&A: Helium 10 Claude Connector, Agents, And Claude Workflows

Amazon Rufus is no more. It's been replaced by Alexa for shopping. There are some new badges you might be able to get for your listings. These stories and more on today's episode. We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant New Feature Alert! Helium 10 Ads now lets sellers create bid rules based on Keyword Tracker rankings. This means you can get bid increase or decrease suggestions when your sponsored rank drops or improves for specific keywords, helping you stay competitive during launches without constantly checking ranks manually. It's especially useful for sellers trying to maintain top sponsored placements and scale Amazon PPC optimization faster. Help customers discover your new products with new or notable arrival badges https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzI5TTc0NVpQUTVVSEoy Turn unsold inventory into recovered value https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEtVQVBXMjdETEI5VEVX TikTok Shop Now Open To All In New Change https://www.spinsouthwest.com/news/tiktok-shop-now-open-to-all-in-new-change-2260665 Amazon Advertising Event in Seoul, Korea https://h10.me/seoul In episode 523 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:42 - RIP Rufus, Hello Alexa For Shopping 16:39 - Managing Amazon PPC Bids Based on Keyword Ranks  24:27 - New Amazon Badges 25:28 - Get Amazon Demand While On Other Websites 28:53 - Liquidation Options For Amazon Products 30:52 - TikTok Shop Ireland Now Open For Business 31:12 - Amazon Advertising Event in Seoul, Korea

Seven-figure Amazon sellers from Bulgaria and Romania reveal EU marketplace strategies, Prime Day tactics, ranking tips, Rufus optimization, and how they built brands across Amazon marketplaces. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it take to build a seven-figure Amazon business from Eastern Europe? In this episode, Bradley Sutton travels to Sofia, Bulgaria, to speak with experienced sellers from Bulgaria and Romania who have built successful brands across Amazon Europe and the U.S. marketplace. From workwear and cosmetics to pet supplements and ranking services, these sellers share how they found opportunities, scaled their businesses, and adapted as Amazon continued to evolve. The first story follows Iliyan Ivanov, a seller who started in advertising and eventually turned local workwear demand into a multi-million-euro Amazon brand. He explains how starting early in Amazon Europe gave his listings maturity, how Germany became his top marketplace, and how keyword research helped uncover unexpected seasonal demand around Germany's carnival season. He also shares how tools like Cerebro and Managed Refund Services helped his team with listing strategy, keyword targeting, and recovering money from Amazon reimbursement opportunities. Next, Bradley talks with another Bulgarian seller, Milcho Vasilkov, who used product research to enter categories he was not personally connected to, including maternity products, cosmetics, grocery, and pet supplements. His story highlights why sellers do not always need to be passionate users of their own products to succeed. Instead, he focuses on demand, customer behavior, marketplace fit, and smart inventory timing. He also shares Prime Day strategies for Europe, including building keyword position ahead of major events, using account managers for top deals, and extending promotional momentum after Prime Day. The final guest brings a Romanian seller, Marcel Marculescu's perspective on selling in the U.S. marketplace, and how Amazon ranking has changed over the years. After early product failures, he built a seven-figure Amazon business and now focuses on more sustainable launch and ranking strategies. He discusses using Vine, PPC, external traffic signals, keyword research, and Rufus optimization to help listings perform in today's Amazon ecosystem. The episode closes with a powerful reminder for sellers: success does not come from a single hack or a single marketplace, but from adapting early, watching the data, and building strategies that can survive the next Amazon change. In episode 748 of the Serious Sellers Podcast, Bradley, Iliyan, Milcho, and Marcel discuss: 00:00 - Seven-Figure Sellers From Bulgaria And Romania 00:50 - From Advertising Agency To Amazon Seller 03:20 - Launching A Bulgarian Workwear Brand 04:07 - Growing To €3 Million In Revenue 05:04 - Finding A Carnival Keyword Opportunity 07:43 - Expanding Across Amazon Europe 11:36 - Cerebro, Refunds, And Helium 10 Wins 14:21 - Building Mature Listings Against Copycats 18:41 - Product Research In Pregnancy And Baby Niches 23:00 - A Half-Million-Euro Product Launch 27:20 - Prime Day PPC And Deal Strategies 31:04 - Ranking, Rufus, And Modern Amazon Launches

Three real sellers share how they found winning products, scaled across Amazon, Walmart, and TikTok Shop, used AI, and grew brands from early traction to millions in sales. Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with three entrepreneurs at the Ecomm Mastery AI event in Nashville to unpack very different paths to e-commerce growth. From a toy brand built around functional products for kids, to a niche supplement company scaling through Amazon and TikTok Shop, to a lawn and garden brand navigating Vendor Central, 3P selling, Walmart, and AI-driven advertising, this conversation covers a wide range of seller experiences. First, we hear how one founder combined an engineering background from MIT, toy industry experience, and digital marketing skills to build the kids' toy brand Quiggly that hit $850,000 in its first full year. Her hero product, a functional toy spray mop, came from identifying long-tail keyword demand around Montessori-style toys and creating a standalone product customers were already searching for. Her biggest lesson: product-market fit matters more than launching a wide product catalog. Next, Bradley talks with a supplement brand owner who has been selling on Amazon since 2016 and later saw major growth through TikTok Shop. He shares how niching down, solving the customer's “next problem,” and building AI-focused content systems helped drive traffic from LLMs and answer engines. From schema markup to press releases, Reddit research, and modular blog content, his strategy shows how brands can start preparing for the future of search. Finally, we hear from an experienced e-commerce director managing large lawn and garden brands across Vendor Central, Amazon advertising, and Walmart. She breaks down the operational differences between 1P and 3P, how Born to Run works, why content contributions can be difficult for brands, and how tools like Pacvue, Amazon Performance Plus, Brand Plus, and Claude are helping her team improve advertising and listing optimization. The episode closes with a clear reminder: whether you're launching your first product or managing millions in revenue, success comes from understanding your customer, validating demand, and adapting quickly to new tools and platforms. In episode 747 of the Serious Sellers Podcast, Bradley, Kim, Damon, and Sadie discuss: 00:00 - Introduction 01:13 - Turning Experience Into An Amazon Brand 04:06 - Building An $850K Toy Business 06:09 - Finding Demand With Helium 10 11:24 - Launching With PPC And Long-Tail Keywords 17:48 - Building A Niche Supplement Brand 22:30 - Scaling Through COVID And TikTok Shop 24:30 - Winning By Solving Customer Problems 25:53 - Driving Traffic With AI And AEO 30:47 - Managing Multi-Million-Dollar Amazon Brands 34:00 - Comparing 1P And 3P Selling 37:08 - Optimizing Ads And Listings With AI

Amazon has confirmed that Prime Day is coming early this year. There's a record number of seven-figure Amazon sellers. Is Amazon going to take on FedEx and UPS? These buzzing stories and more on this week's episode. We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   It's official, Prime Day 2026 is in June https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0gyS0Y0WjI1UFBZNFg4 A record number of independent sellers in Amazon's store surpassed $1 million in sales in 2025 https://www.aboutamazon.com/news/small-business/amazon-2025-small-business-empowerment-report Scale product discovery with AI-powered Sponsored Brands collections https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/ Amazon Launches Amazon Supply Chain Services, Opening Its Logistics Network to All Businesses https://press.aboutamazon.com/2026/5/amazon-launches-amazon-supply-chain-services-opening-its-logistics-network-to-all-businesses Helium 10 is hosting its first Elite workshop of the year in Irvine, California, on May 18 at Helium 10 HQ. This one-day Elite workshop will focus on a full Amazon listing optimization case study, covering everything from ideating creatives and images to building listings, improving brand stores, split testing, advertising, and conversion optimization. Speakers include Kamaljit Singh from AMZ One Step, Justin Chen from PickFu, Daniela Bolzmann of Mindful Goods, and Bradley, who will also share recent launch strategies, page-one ranking tactics, relevancy hacks, and a method he used to influence Rufus recommendations and SEO in under an hour. Tickets are normally $299, but podcast listeners and YouTube subscribers can use code ELITE100 for 100% off while seats last. Space is limited to 50 attendees, with lunch, refreshments, networking, and learning included. Register at http://h10.me/mayelite.   Helium 10 is also offering a free online Prime Day advertising readiness workshop led by Destaney. The session will focus specifically on getting your Amazon ads prepared for Prime Day. Register at http://h10.me/tacosmay   In episode 519 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:40 - June Prime Day Confirmed By Amazon 02:28 - Record Number of 7 Figure Amazon Sellers 04:15 - New Amazon Listing Creation Features  08:28 - New AI Powered Sponsored Brand Ads 11:14 - Estimating Amazon Variation Listing Sales 14:31 - Amazon Takes On Fedex and UPS 18:16 - Southern California Helium 10 Workshop

In this episode, our guest shares how his men's underwear company grew to 8-figures using Amazon, TikTok Live, Shopify, Reddit, product drops, and a customer-driven brand strategy. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley Sutton sits down with Jared Mortensen, founder of Real Men Apparel Company. Jared's journey is anything but traditional. After growing up in a small town in Southern Utah, spending 20 years in aerospace, and later helping scale an e-commerce pet product company, he made an unexpected leap into men's underwear. What started as a niche product idea became an eight-figure brand built around solving an underserved problem in men's apparel: better fit, comfort, and size inclusivity. Jared shares how he used research, Amazon reviews, and Helium 10 tools to identify a specific customer pain point and launch into a highly competitive category dominated by billion-dollar brands. Instead of immediately competing for broad keywords like “men's underwear,” he focused on long-tail keywords, underserved customer segments, and highly specific product benefits. Real Men Apparel Company hit $1 million in sales within its first calendar year, eventually growing to $8.5 million in 2025 across Amazon, Shopify, and TikTok. Jared also explains how a 40% return customer rate, strong branded search, and memorable branding helped the company gain momentum in a crowded market. A major focus of the episode is Jared's unique TikTok Live, Shopify, and Reddit strategy. TikTok Live began as a necessity during a serious cash crunch in late 2023, but it quickly became one of the brand's most powerful growth engines. Jared explains how going live with just an iPhone, ring lights, and a simple setup helped save the business, generate fast cash flow, and create a major halo effect on Amazon and Shopify. He also shares how the brand uses TikTok content across Meta, builds email and SMS lists, works with over 2,000 affiliates, and uses live streams to build a loyal community where customers interact directly with the founder and even influence future products. Jared also breaks down how his Reddit strategy has become a long-term brand-building and AI search play. Rather than creating a subreddit focused solely on his own brand, he built a broader men's underwear review community where customers, competitors, and shoppers can discuss products openly. He explains how this transparency builds credibility, drives high-intent traffic to Shopify, and helps position the brand in conversations that may influence future AI recommendations. The episode closes with Jared's plans to grow from $11 million to $12 million in annual sales, expand Shopify, continue weekly limited-product drops, and deepen supplier relationships. For Amazon, TikTok Shop, and Shopify sellers, Jared's story is a reminder that, even in a crowded category, the right niche, product, community, and content engine can create a brand customers keep coming back to. In episode 672 of the Serious Sellers Podcast, Bradley and Jared discuss: 00:00 - Introduction 02:36 - Discovering Amazon Selling And The E-Commerce Opportunity 04:34 - Finding An Underserved Niche In A Competitive Apparel Category 07:29 - Using Keyword Research And Reviews To Validate Product Demand 09:18 - Hitting $1 Million In Sales And Learning From Early PPC Mistakes 10:50 - Why Long-Tail Keywords Helped The Brand Compete Against Big Players 13:16 - How Product Quality And Repeat Customers Drove Growth 15:09 - Sales Channel Breakdown Across Amazon, Shopify, And TikTok 18:01 - Building Shopify Through Branded Search, Meta Ads, Email, And SMS 20:24 - Using Reddit As A Community, Credibility, And AI Search Strategy 26:44 - How TikTok Live Became A Major Sales And Cash Flow Engine 34:13 - Practical TikTok Live Tips For E-Commerce Sellers 41:16 - Using Limited Product Drops To Drive Urgency, Margins, And Repeat Sales Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Discover smart ways to uncover hidden Amazon product and keyword opportunities, track competitor trends, spot seasonal gaps, and find new Amazon business growth angles using Helium 10's Black Box tool.

A husband-and-wife team shares how they survived crushing setbacks, pivoted beyond Amazon, and built a $20 million brand with smart product pivots, TikTok Shop, and resilience. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it look like to go from barely being able to pay the bills to building a $20 million business? In this episode, Bradley Sutton sits down with Josh and Becca Hadley, the husband-and-wife team behind Hadley Designs, to unpack the journey from side hustle beginnings to a multi-eight-figure brand. Their story starts with custom wedding invitations, a few early Amazon experiments, and a whole lot of late nights spent building together after work. Josh and Becca explain how their different strengths helped shape the business from day one. Becca brought the creative talent, teaching herself graphic design and designing every product herself, while Josh brought the entrepreneurial drive and business strategy. Their first real breakthrough came when they turned their invitation design experience into physical products, launching recipe cards on Amazon and quickly realizing they had something much bigger than a small side project. But their path was anything but smooth. When COVID hit, their party-focused business dried up almost overnight, forcing them into a painful but necessary pivot. That shift led them into the early education space, where a new line of preschool posters completely changed the trajectory of their brand. Then, years later, another financial crunch pushed them to rethink growth again, leading them to TikTok Shop, where they found success by building real relationships with creators instead of chasing one-off influencer posts. This episode is a masterclass in resilience, reinvention, and long-term thinking. Josh and Becca prove that growth does not come from avoiding hard seasons, but from responding to them with creativity, focus, and action. Whether you are trying to survive your next setback or scale beyond Amazon, this conversation shows that the biggest breakthroughs often come right after the moments when quitting feels easiest. In episode 745 of the Serious Sellers Podcast, Bradley, Becca, and Josh discuss: 00:00 - Introduction 01:05 - Josh And Becca's Background And How They Met 03:00 - Early Marriage, Day Jobs, And Learning Graphic Design 04:20 - Josh's First Amazon Experience Selling Textbooks 05:47 - How Wedding Invitations Became A Real Business 07:09 - Launching Recipe Cards On Amazon And Selling Out 08:25 - Their First Full Year On Amazon Hit $1 Million 11:17 - Why Josh Stayed At American Airlines For Five Years 12:27 - How COVID Forced A Massive Brand Pivot 15:49 - Building A $20 Million Business Across Platforms 17:09 - The $300K Credit Card Bill That Changed Everything 20:29 - Why TikTok Shop Became Their Next Growth Engine 22:08 - Building An Affiliate Army Instead Of Chasing Influencers 29:46 - Balancing Four Kids, Full-Time Work, And Marriage 31:42 - How Helium 10 And Data Guide Their Growth Strategy 41:53 - Josh's Framework For Scaling Beyond Amazon

Amazon Japan is bigger than most sellers realize. In this episode, let's unpack market differences, cheaper ad opportunities, AI strategy, and Japan travel tips. What makes Amazon Japan worth serious attention from global sellers? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Nate Shurilla, Head of APAC at Pacvue, to break down why Japan remains one of the most overlooked opportunities in e-commerce. From marketplace size and shopper behavior to lower advertising competition, the conversation highlights why brands selling in the US or Europe should take a closer look at Japan before the window gets more crowded.   Bradley and Nate explore how the Japanese market differs from Western markets in ways many sellers do not expect. They discuss how Amazon and Rakuten dominate e-commerce in Japan, why convenience culture changes online shopping behavior, and how Japanese consumers often respond better to detail, trust, and brand story than flashy simplification. They also cover how lower tool adoption has created a unique opening for sellers using Helium 10 and Pacvue to gain an advantage in research, ads, and category analysis.   The episode then shifts into advertising and AI, where Nate shares why automation can be powerful but also dangerous when used without the right data or business context. He explains why many AI tools optimize for surface-level ad metrics instead of true business growth, and how Pacvue approaches this differently by factoring in organic performance, incrementality, budgeting, and specialized AI agents. For brands trying to decide between Helium 10 and Pacvue, Nate gives a practical breakdown of who each platform is best suited for and how both fit into a smarter advertising strategy.   To close things out, the episode adds a fun personal angle with Japan travel hacks and regional recommendations beyond the usual tourist stops. From scenic train rides between Osaka and Kyoto to hidden gems like Aomori and Yamagata, this conversation blends marketplace strategy with cultural perspective in a way that makes the episode both useful and memorable. It is a valuable listen for any seller interested in international expansion, smarter advertising, and understanding how local market behavior can shape global opportunity. In episode 516 of the AM/PM Podcast, Bradley and Nate discuss: 00:00 - Introduction 00:52 - Nate Shurilla Joins Live From Japan 01:40 - The Hanshin Tigers And Matt Merton Story 04:09 - Why Nate Moved To Japan 05:48 - How Nate Got Into E-Commerce 07:03 - How Big Amazon Japan Really Is 08:49 - What Makes Japanese E-Commerce Different 10:17 - Why Japanese Shopping Pages Look So Busy 12:38 - Why Amazon Japan CPCs Are Still Low 18:17 - Why Helium 10 Users Have An Edge In Japan 20:20 - How To Decide If Your Brand Should Enter Japan 23:06 - Helium 10 Vs. Pacvue For Advertisers 27:05 - Japan Travel Hacks Beyond Tokyo And Kyoto 30:16 - Why Nate Called His Talk “AI Is Trash” 33:13 - The Right Way To Use AI In Advertising 43:02 - What The Pacvue Agent Can Do 45:56 - Final Takeaways And Wrap-Up

Amazon Rufus has some shiny new updates. There are some actual savings you can have now through a special program with Amazon MCF, and you can see if your variation listings are still in compliance. These stories and more on today's Helium 10 Weekly Buzz. We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   How to use Rufus to check price history, find deals, auto-buy items at target prices, and more https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant Walmart reportedly pilots store-based marketplace order fulfillment https://chainstoreage.com/news-briefs/2026-04-20?article=walmart-reportedly-pilots-store-based-marketplace-order-fulfillment New ChatGPT App For Amazon Sellers https://chatgpt.com/apps Amazon Prime Day 2026 deadlines for deals and shipments https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVc3NzNaQlZGQjU2QzQ4 Check review sharing eligibility with Seller Assistant https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzc1VUMyTUE2UU5QQUg1 Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT?ref=Mktg_PT_US_MCF_AQ_Partner_Enablement_PPP_Guide Upcoming Online and Offline Events h10.me/amaapril h10.me/bulgaria h10.me/primeday26 In episode 515 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:50 - All Amazon Rufus New Updates 09:23 - Walmart Soon to Have 3 Hour Delivery? 10:38 - New ChatGPT App For Amazon Sellers 12:07 - Prime Day Deadlines Approaching 13:07 - Amazon Might Owe You Thousands Of Dollars 16:38 - Amazon Review Sharing Eligibility 17:48 - Amazon Offers Big MCF Discounts 20:11 - Upcoming On and Offline Events

A seller in an unexpected niche and a Chinese entrepreneur who once farmed in Africa reveal how Chinese Amazon sellers think, launch products, build brands, and compete today. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley Sutton sits down with two China-based Amazon sellers whose stories are anything but ordinary. Freeman Cui is a Helium 10 employee and seven-figure seller who first saw Amazon's potential while working around the bondage products niche, while Yohan's path to e-commerce began after farming in Namibia. Their backgrounds are unusual, but the lessons they share are highly relevant for any seller trying to understand the global Amazon landscape. Freeman gives listeners an inside look at how many Chinese sellers really operate today. He openly discusses the reputation Chinese sellers have for black hat tactics, but explains that the environment is changing fast. Account crackdowns, tax pressure, and a more mature Amazon marketplace are forcing more sellers to think long-term. He also breaks down how he built a seven-figure business while working a full-time job, leaning on diversification, smart keyword targeting, and careful ad spend instead of trying to chase only the biggest keywords. Yohan brings a completely different perspective. After years in Africa working first as a translator and then as a farmer, he returned to China in 2020 and got pulled into e-commerce by the freedom it offered. He shares how he helped grow the Bont brand, why roller skate wheels became a winning product, and how he approaches launches today through a mix of Amazon PPC, website traffic, and social media promotion. Like Freeman, he stresses that long-term brand building matters far more than shortcuts. What makes this episode stand out is how both guests flip the usual narrative. Instead of only talking about why Western sellers fear Chinese competition, they explain what Chinese sellers admire about US and European brands: better storytelling, stronger marketing, and deeper customer understanding. The message is clear: the future belongs to sellers who build real brands, know their audience, and play the long game. This episode is a reminder that strategy, not stereotypes, is what wins on Amazon. In episode 744 of the Serious Sellers Podcast, Bradley, Freeman, and Yohan discuss: 00:00 - Introduction 00:30 - Bradley Sutton Introduces The China Special 01:13 - Freeman Cui's Background In Advertising And E-Commerce 03:03 - How Freeman First Got Into Amazon 04:17 - Starting An Amazon Brand During COVID 05:20 - Freeman's Role At Helium 10 And China Seller Insights 06:22 - The Truth About Black Hat Tactics In China 07:49 - Tax Crackdowns And Compliance Challenges For Chinese Sellers 09:13 - Freeman's Marketplace Expansion And 7-Figure Growth 11:04 - Freeman's Amazon Launch Strategy And Keyword Targeting 14:33 - What Chinese Sellers Fear About U.S. Brands 17:18 - Yohan's Journey From Farming In Namibia To Amazon 20:23 - Yohan's First Products And Building The Bond Brand 22:18 - How Yohan Uses Helium 10 To Launch And Track Products 24:29 - Yohan's Product Launch Strategy Using PPC And Social Media 28:26 - Factory Concerns, Brand Building, And Protecting Market Share 29:27 - What Chinese Sellers Admire About American Sellers

In this episode, learn how to manage Amazon PPC more efficiently with smarter bid rules, better keyword discovery, and practical insights on when AI can actually improve your strategy. Managing Amazon PPC can feel overwhelming fast, especially once your account grows beyond a handful of campaigns. In this episode of the AM/PM Podcast, Bradley Sutton and Carrie Miller break down how they approach PPC in a practical, scalable, and rooted-in-real-seller-experience way. Instead of managing Amazon advertising through trial and error, they walk through the systems, prep work, and decision-making that help them manage hundreds of campaigns without spending all day inside Seller Central. One of the biggest takeaways is that great Amazon PPC starts before the first campaign ever goes live. Carrie explains why relying only on auto campaigns to discover keywords is often an expensive mistake, especially for new products. She shares how sellers can use competitor research, reverse ASIN lookups, and keyword validation to find terms that are both relevant and realistic to rank for. Rather than chasing the biggest keywords right away, the smarter move is often to start with lower-competition long-tail phrases, build traction there, and then work upward into broader, more competitive search terms. Bradley then shifts the conversation into how mature products can unlock new advertising opportunities through Search Query Performance data through Helium 10's Search Query Analyzer tool, campaign structure, and keyword harvesting. He explains how to separate campaigns by purpose, such as performance, research, auto, and ASIN targeting, so each one plays a specific role. From there, winning keywords and ASINs can be moved into stronger manual campaigns, while poor performers can be paused or added as negatives where appropriate. The episode also covers dayparting, account audits, and budget adjustments for major events like Prime Day, giving sellers a framework for making smarter decisions instead of reacting blindly to spend. What makes this episode especially valuable is its focus on building repeatable Amazon PPC systems. Bradley explains how custom bid rules in Helium 10 Ads help him gradually lower ACoS, protect profitable keywords, and manage a large account in a fraction of the time manual optimization would take. He also shares when AI makes sense and when it does not, arguing that smaller sellers often need structure more than automation. The bigger message is clear: successful Amazon advertising is not about constantly tinkering or throwing money at campaigns. It is about having the right foundation, the right data, and the discipline to optimize with intention. For sellers who want more control, more efficiency, and better long-term Amazon PPC performance, this episode delivers a roadmap worth applying right away. In episode 514 of the AM/PM Podcast, Bradley and Carrie discuss: 00:00 - Introduction 00:55 - Why PPC Success Starts Before Launching Campaigns 03:11 - How Carrie Finds Realistic Keywords To Target 08:01 - Prime Day Keyword Research Using Historical Data 09:46 - Finding Out-Of-Stock Competitors For PPC Insights 11:55 - Using Search Query Performance For Mature Products 18:34 - Bradley's Amazon PPC Campaign Structure 21:44 - Keyword Harvesting From Auto And Broad Campaigns 26:42 - Negative Keyword Rules And Pausing Poor Targets 31:19 - Helium 10 Ads: Bid Templates, Dayparting, And PPC Account Audits 38:39 - How To Increase Budgets For Prime Day And Big Events 40:06 - Bradley's Custom Bid Rule Strategy For Lowering ACoS 50:02 - When AI Advertising Makes Sense For Sellers 57:08 - Case Study: Lowering ACoS With Rule-Based PPC Management

A major Amazon Ads payment update has been delayed to August 1st, 2026. Amazon now has a solution for reducing storage fees and how to identify keywords that Amazon's algorithm considers relevant to your products. We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Update on Amazon advertiser payments https://advertising.amazon.com/library/news/update-on-advertiser-payments/ Identify untapped product opportunities with Discover Unmet Demand https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0FLQzhBUFBTQk40RzhN Introducing Global Warehousing & Distribution — now available in Shenzhen, China https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUQ5WVI1RjRSVkJIUlBX TikTok Shop is expanding in Europe: Poland and the Benelux countries will follow soon https://www.retaildetail.eu/news/general/tiktok-shop-is-expanding-in-europe-poland-and-the-benelux-countries-will-follow-soon/ In episode 513 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:42 - MAJOR advertising payment updates delayed to August 1st, 2026 02:35 - Understand customer preferences with Review Insights on TikTok 06:34 - Identify market opportunities with NEW Discover Unmet Demand feature 08:56 - Identify keywords Amazon's algorithm thinks is relevant for your products 13:40 - Reduce storage costs with Amazon GWD in Shenzhen 16:11 - Is TikTok Shop finally expanding to more European countries?   Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!  

How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide. :moneybag: Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it look like when two childhood friends turn a side hustle into an eight-figure global brand? In this episode, Bradley Sutton sits down with Samuel Loo and Singchuen Chiam, the co-founders of Naoki Matcha, to unpack how they went from selling generic glass teapots to building one of the most recognizable matcha brands on Amazon. Their story starts in Singapore, stretches into Japan's tea-producing regions, and becomes a masterclass in patience, product-market fit, and long-term brand building. Sam and Sing did not stumble into success overnight. Their first products were fragile, generic, and easy to copy, forcing them to rethink the kind of business they really wanted to build. That search led them to matcha, a category with higher barriers to entry and far greater complexity than a typical private-label product. Instead of sourcing from a marketplace and calling it a day, they had to knock on digital doors, travel to Japan, build supplier relationships, refine taste profiles, and learn how to create a product customers would come back for again and again. Their growth was slow at first, but their commitment to quality and feedback gave them a durable edge. As the brand grew, so did its sophistication. They expanded from Amazon into other marketplaces, built teams across Singapore and Japan, invested heavily in in-house creative, and began thinking beyond Amazon PPC into upper-funnel channels like Meta, DSPs, and TikTok. They also shared how Naoki Matcha navigated the recent matcha shortage without major price hikes, using strong supplier relationships and careful supply chain planning to stay in stock while competitors struggled. It is a reminder that real brand power is not just built through ads and listings, but through trust, consistency, and operational depth. This episode is a powerful example of what can happen when founders play the long game. Sam and Sing did not chase shortcuts. They built slowly, learned deeply, and stayed obsessed with product quality as they scaled into an eight-figure business. For sellers who want to move beyond quick wins and build something that lasts, this conversation shows that the biggest advantage is not speed. It is discipline, vision, and the willingness to keep improving long after the first sale. In episode 743 of the Serious Sellers Podcast, Bradley, Sam, and Sing discuss: 00:00 - Introduction 01:05 - Meet The Founders Of Naoki Matcha 03:25 - Their First Amazon Product Before Matcha 04:28 - Why They Chose Matcha As The Long-Term Play 07:18 - Slow Early Growth And The Mindset That Kept Them Going 08:40 - Finding Japanese Suppliers Through “Digital Door Knocking” 10:23 - Expanding From Amazon USA To Other Marketplaces 12:30 - Why TikTok And Brand.com Are The Next Growth Channels 14:42 - The In-House Creative Strategy Behind The Brand 16:31 - How They Navigated The Matcha Supply Shortage 21:20 - Upper Funnel Marketing And Growing Branded Search 35:04 - Supply Chain Control, Factory Relationships, And Future Growth Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Do you love the idea of exiting your business after a big payday? Surprisingly, today's guest made it happen through prioritizing work/life balance. What if the next $10,000 in your business is not coming from a new product, but from better use of the tools you already have? In this episode of the AM/PM Podcast, Bradley Sutton and Shivali Patel break down 10 practical strategies to help Amazon sellers recover lost profits, improve visibility, and uncover overlooked opportunities in Helium 10. From launch tactics and keyword research to ad optimization and competitor tracking, this episode is packed with ideas sellers can apply right away.   One of the biggest themes in this episode is that small adjustments can create outsized results. Bradley shares how using Amazon Recommended Rank in Cerebro can reveal whether Amazon actually understands what your product is before a full launch. Shivali shows how a packaging change as small as 0.08 inches can reduce fulfillment fees and add thousands in profit over time. They also explain how sellers can use Helium 10 tools like Keyword Tracker boosts, Search Query Analyzer, and automated competitor insights to stop guessing and start making more informed decisions with their ads, listings, and keyword targeting.   The episode also highlights how sellers can think beyond Amazon alone. Bradley explains why TikTok Shop is becoming too important to ignore and shows how creators can drive sales both on TikTok and back to Amazon. Shivali then walks through how Listing Builder's 8-in-1 keyword research workflow and AI-assisted listing creation can help sellers build more strategic, data-backed listings faster. Altogether, the episode makes a strong case that growth does not always require more effort. Sometimes it comes from using the right features the right way.   The strongest takeaway is simple: strategies do not make money unless you actually implement them. This episode is a reminder that many sellers are already sitting on untapped profit opportunities. Whether it is trimming wasted ad spend, finding new converting keywords, tracking competitors more intelligently, or uncovering hidden product opportunities, the sellers who win are the ones who take action. Pick two strategies from this episode, put them into practice, and you might be surprised how quickly the numbers move. In episode 512 of the AM/PM Podcast, Bradley and Shivali discuss: 00:00 - Introduction 00:48 - Why Sellers Leave Money On The Table With Helium 10 02:32 - Use Amazon Recommended Rank Before You Launch 06:36 - Size Tier Optimization That Can Add Thousands In Profit 10:08 - How TikTok Shop Creators Can Boost Amazon Sales 15:39 - Cut Wasted Ad Spend With Dayparting Schedules 18:45 - Keyword Tracker Boost For Smarter Product Launches 24:27 - Listing Builder 8-In-1 Keyword Research And AI Listing Creation 32:38 - Track Competitors And Harvest New Keywords Automatically 38:06 - Search Query Analyzer For Better PPC And Conversion Insights 42:47 - Use ABA Top Search Terms To Find Competitor Sales Keywords 51:18 - Find Zombie Listings And Hidden Product Opportunities 54:29 - Final Challenge: Implement At Least Two Strategies

Did Amazon make a move that could cost sellers tens of thousands of dollars? Extra FBA fees start next week, and Amazon and USPS aren't breaking up after all. Catch it all on this episode of the Weekly Buzz. We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Is Amazon Killing One Of Its Best Perks? An email suggests Amazon may stop some sellers from using credit cards for ad payments starting April 15, a move that could cost heavy advertisers tens of thousands in lost cash back, miles, and rewards.   Fuel and logistics-related surcharge: FBA, MCF, and BWP in US and CA https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOTZRODY5N1pXWU1DR0I3 New Feature Alert! Helium 10 Black Box now lets Diamond users track the top three clicked products for a keyword over time, spot fast drop-offs or rising ASINs, and export competitor data for smarter product targeting. Amazon Reaffirms USPS Logistics Partnership https://www.pymnts.com/amazon/2026/amazon-reaffirms-usps-logistics-partnership/ Amazon Conference in Bulgaria https://h10.me/bulgaria Helium 10 is offering a special April promo: new Ads users on the Diamond plan who create their first automation rule can get their full April ad management cost covered. New upgraders can also access discounted Diamond plan offers. Go to https://h10.me/tacosapril for more information That's it for this week's Weekly Buzz. Let us know in the comments which update impacts your business the most, and we'll see you next week with more news, strategy, and tools to help you stay ahead in e-commerce.  In episode 511 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:43 - Is Amazon Killing One Of Its Best Perks? 03:59 - Get Ready for an Amazon Shipping Fee Increase Next Week! 08:26 - New Feature Alert: Black Box ABA ASIN Search 13:04 - Amazon and USPS Aren't Breaking Up After All 14:22 - How to Translate Amazon Keywords Instantly in Helium 10 17:47 - Amazon Conference in Bulgaria 18:27 - Free Month of Amazon Advertising Management

Is your Amazon payout stuck in account-level reserves? Meta rolls out an Amazon affiliate integration, and how to manage 300 PPC campaigns in 30 minutes. These and more on today's episode of The Weekly Buzz! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Is Your Amazon Payout STUCK in Account Level Reserves? https://www.facebook.com/groups/777317379057643/?multi_permalinks=26288878197474877&hoisted_section_header_type=recently_seen Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization https://logie.ai/news/meta-amazon-influencer-unlocking-facebook-reels-monetization-with-shoppable-amazon-content/ Amazon Seller Central News: Upcoming Improvements to Reference Pricing https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVko2TU1VMlpVREc3VEtO Amazon Seller Central News: MCF and Buy with Prime packaging updates for US start April 1 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFFRS1o1WjdBU1NVTlE5 Join Carrie, Bradley, and Shivali at the Ecom Mastery AI Event in Nashville, TN https://h10.me/ecommasteryai Webinar: How to Manage 300 Campaigns in 30 Minutes Register here http://h10.me/ppc In episode 509 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:42 - Is Your Amazon Payout STUCK in Account Level Reserves? 04:11 - Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization 06:30 - Reviving Competitor's Dead Products for Profit Into Your Brand  11:16 - List Price Criteria Shifts & NEW Typical Price Rules 13:43 - How to See Competitor Sales on Amazon Without SQP  17:42 - MCF and Buy with Prime Packaging Updates for US starting TODAY! 19:41 - See you in Nashville at Ecom Mastery AI! 21:27 - How to Manage 300 Campaigns in 30 Minutes Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!  

A law student launched painter's tape on Amazon, built a mid-7-figure business, bought another brand, and found a surprise TikTok Shop shortcut he almost paid extra for. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley Sutton sits down in Long Island City with Shaff Qureshi, a New York-born entrepreneur who built a mid-seven-figure Amazon business after launching with something as simple as painter's tape. What started as a side hustle during law school quickly became a serious business, even though his immigrant parents initially hoped he would follow a more traditional career path. Shaff shares how he discovered Amazon through a friend connected to a retail business, saw the opportunity early, and jumped in while still in school. The conversation follows his progression from that first painter's tape launch in 2019 to building multiple brands, including his planner and journal brand, Insight. He explains why he stayed focused on growing in the U.S. instead of expanding internationally too soon, and how that discipline helped him keep scaling year after year. Shaff also talks about recently acquiring part of a larger educational poster brand, revealing that his long-term vision is not just to sell products, but to build a portfolio of household brands. A major highlight of the episode is Shaff's detailed breakdown of how he launches and grows products. He discusses using auto campaigns aggressively at launch, driving outside traffic from Google, Meta, and email, and relying on keyword rankings as the core success metric for his team. He also explains how Helium 10 tools like Search Query Analyzer, Keyword Tracker, and Helium 10 Ads help his business track market size, measure ranking retention, and identify which ad types are actually driving efficient results. Shaff also shares lessons from both painful losses and unexpected wins. He talks about taking on a large loan for a product expansion that underperformed, and how that failure forced him to improve his systems and decision-making. On the other hand, one supplier mistake accidentally created a product variation customers loved, which became a breakout success. The episode also touches on his TikTok Shop expansion plans, including how Helium 10 Diamond saved him from adding more software subscriptions by already including influencer outreach tools he was about to pay extra for. In episode 741 of the Serious Sellers Podcast, Bradley and Shaff discuss: 00:00 - Introduction 01:05 - Shaff's New York And Pakistan Background 02:30 - Law School, Family Influence, And Starting A Business 04:05 - Why His Parents Doubted Amazon At First 05:17 - How He First Discovered The Amazon Opportunity 06:45 - Launching Painter's Tape In 2019 08:28 - Building Insight And Growing Multiple Brands 10:06 - Revenue Breakdown, TikTok Shop, And U.S. Marketplace Focus 11:32 - Buying Another Brand And Building A Portfolio 12:28 - How He Uses Helium 10 For Growth And KPIs 15:19 - His Product Launch Strategy And Off-Amazon Traffic 24:18 - Biggest Losses, Surprise Wins, And TikTok Shop Software Savings

Amazon reveals the 2026 Prime Day dates, new fee changes shake up this year's Prime Day, and Walmart pulls back on ChatGPT commerce. Catch the latest buzzing e-commerce news on this episode! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon is reportedly moving its annual Prime Day sale this year https://sea.mashable.com/tech/43199/amazon-is-reportedly-moving-its-annual-prime-day-sale-this-year Did Amazon Make Prime Day Deals More Expensive? Amazon has outlined key Prime Day planning deadlines in Seller Central, including a May 26 cutoff for deal submissions, a May 27 deadline for AWD inventory and minimal-split FBA shipments, and a June 5 deadline for optimized split shipments, while strongly hinting that the event could land in the final week of June. The update also brings higher promotion costs and stricter pricing rules, including a $100 upfront fee and 1.5% variable fee on Prime Exclusive Discounts, while Bradley highlighted Amazon's added FAQs sent to Helium 10 to help sellers navigate the changes—clarifying topics like early-submission discounts, how promotional sales are calculated, when fees are charged, how often deal recommendations refresh, whether pricing can be edited, and how coupon activity now affects the 30- and 60-day lowest price requirements. New Feature Alert: Helium 10 has launched TikTok Shop UK support, letting sellers convert Amazon UK listings into TikTok Shop-ready listings with AI in seconds. The feature is now in Platinum and Diamond members. Walmart says ChatGPT checkout converted 3x worse than its own website https://martech.org/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website/ Strategy of the Week: Helium 10's Search Query Analyzer lets sellers review up to 12 months of Amazon search query performance data with AI insights in seconds, helping uncover top-converting and low-visibility keywords. Upgrade your membership to Diamond with code SSP20 for up to 20% off for 6 months. Reminder: Amazon's commingling policy ends March 31st, meaning brand owners can rely on UPCs instead of FNSKU labels for many products. The change could simplify sellers' prep and labeling. Commingling practices will end effective March 31, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy Amazon is about to make things a lot harder for the post office https://qz.com/amazon-cuts-usps-package-volumes Webinar: 10 Strategies That Could Get you $10K Bradley Sutton and Shivali Patel will host a live March 31 workshop sharing 10 proven strategies that can directly grow sales and profit, including one tactic that added $11K in profit. Register now at http://h10.me/10tips to save your spot. That's it for this week's Weekly Buzz. Thanks for tuning in, and we'll see you next Wednesday for more news, updates, and strategies to help you stay ahead in e-commerce. (Timestamps) -  In episode 507 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:42 - Amazon announces Prime Day 2026 Dates! 04:24 - Did Amazon Make Prime Day Deals More Expensive? 12:42 - Migrate your Amazon UK Listings to TikTok Shop UK 14:20 - Amazon Big Spring Deals Live 17:17 - ChatGPT Checkout on Walmart Was a Failure 19:57 - Analyze 1 Year of SQP Data In Seconds 23:58 - Reminder: Comingling Ends Next Week! 24:49 - Amazon vs. Post Office 26:13 - 10 Strategies That Could Get you $10K

From Project X to seven figures, and from clean snacking to Amazon UAE growth, two e-commerce sellers from Dubai share lessons on product research, branding, and scaling.