Podcasts about shivali

In this episode, learn 10 Amazon and TikTok Shop strategies using Helium 10 to automate ads, find hidden product opportunities, analyze keywords, and improve profitability. What if some of the biggest Amazon and TikTok Shop opportunities are hiding in places most sellers never check? In this episode of the AM/PM Podcast, Bradley Sutton, Carrie Miller, and Shivali Patel break down 10 unique strategies designed to help sellers save time, uncover hidden data, and make smarter decisions across Amazon and TikTok Shop.   The episode starts with advanced Amazon advertising strategies, including how to automatically adjust bids based on keyword rank and how sellers can use historical Brand Analytics data to see which products consistently won clicks and purchases for important keywords. These strategies can help sellers protect ranking, improve targeting, and better understand who their real competitors are over time.   The conversation also dives into product research and listing insights, including the “zombie hunter” method for finding out-of-stock products that used to generate strong sales. Carrie also shows how sellers can quickly uncover top keywords from Amazon search results, while Shivali explains how to use seller country data and TikTok Chrome Extension insights to better evaluate competition and customer demand.   For sellers expanding into TikTok Shop, this episode also covers how to manage TikTok ads more efficiently, estimate profitability across different fulfillment methods, and decide whether a product is worth testing on the platform. The closing message is clear: sellers who know where to find hidden data, automate smarter, and act on overlooked opportunities can make better decisions faster. If you are selling on Amazon, TikTok Shop, or both, this episode is packed with strategies worth implementing. In episode 530 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss: 00:00 - Introduction 01:54 - Keyword Rank Rule Ads 07:05 - Black Box Zombie Hunter 10:15 - TikTok Chrome Extension 11:41 - Black Box Historical ABA For Keywords 14:39 - Xray Keywords 16:33 - Country Of Origin Chrome 18:25 - Elite Trainings 21:19 - Follow Up Timing Scheduling 23:37 - TikTok Ads 25:55 - TikTok Profitability Calculator

Prime Day competition is rising. Learn how smarter Amazon ads, AMC audiences, DSP, video, and AI creative can help sellers capture more traffic and conversions before, during, and after it. Prime Day is no longer just about turning up your Amazon PPC budget and hoping the extra traffic converts. In this episode of the AM/PM Podcast, Shivali Patel sits down with Destaney Wishon of BTR Media to break down what sellers should expect from Prime Day, how advertising behavior has changed, and why brands need a more intentional strategy around bids, budgets, audiences, and creative.   Destaney explains why campaign structure is one of the biggest levers sellers can control before a major shopping event. Instead of relying on one broad campaign, she recommends segmenting campaigns by goal, including awareness, ranking, efficiency, brand defense, auto discovery, and conquesting. This gives sellers the flexibility to shift budget based on what they actually want to accomplish, whether that is improving BSR, protecting profitability, capturing existing demand, or creating more awareness before shoppers are ready to buy.   The episode also dives into how AMC and DSP are changing the way Amazon sellers approach advertising. Destaney shares why shoppers often click or add to cart days before purchasing, which means brands may be cutting off future sales if they lower bids too quickly. She also explains how AMC audiences can help sellers target higher-intent shoppers, such as cart abandoners or people more likely to buy premium products, while DSP and streaming TV can help create demand before shoppers even search on Amazon.   To close the conversation, Destaney breaks down practical Prime Day tactics for new brands, low-priced products, lead-in and lead-out periods, dayparting, automatic campaigns, and creative assets. Her biggest reminder is that there is no one-size-fits-all Prime Day strategy. The brands that win are the ones that understand their goals, know their margins, use data wisely, and build an ad strategy that fits their business instead of copying someone else's playbook. In episode 528 of the AM/PM Podcast, Shivali and Destaney discuss: 00:00 - Introduction 01:48 - Destaney Wishon's Amazon Advertising Background 02:49 - The 3-Part Prime Day Advertising Checklist 03:22 - How To Segment Campaigns By Strategy 05:35 - Bid Management For Ranking, Efficiency, And Discovery 06:32 - Why Amazon Ads Are Harder Than Before 09:02 - Why Shoppers Take Longer To Convert 10:20 - How Multiple Ad Types Improve Conversion 12:24 - How To Use AMC Audiences For Prime Day 16:21 - Creating Demand Before Shoppers Search 20:27 - Sponsored Prompts, Video Ads, And AI Creative 26:42 - Prime Day Q&A: AMC, Bids, Budgets, And New Brands

Prime Day 2026 dates have officially been announced, deadlines are shifting, and Keyword Tracker now lets you sync rankings across marketplace time zones. We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Get ready for Amazon Prime Day: June 23–26 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFNHUU5XMjNRRlRHMjRO Prime Day 2026 deal deadline extended to June 9 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1FYQjI2UDQ2NkdXSENI New Feature Alert! Helium 10 rolled out a new marketplace-based time zone selector in Keyword Tracker, helping global sellers and agencies analyze ranking movement, keyword trends, heat maps, and historical data with clearer regional context. The update makes Keyword Tracker more accurate and scalable for teams managing Amazon performance across multiple marketplaces and time zones. Get inventory in stock faster with AGL Preferred Routing https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlEzQVJUS0FCVEpHU1cz Amazon launches Prime in South Africa for under $4 a month https://www.reuters.com/business/media-telecom/amazon-launches-prime-south-africa-under-4-month-2026-06-03/ In episode 527 of the AM/PM Podcast and Weekly Buzz, Shivali talks about: 00:00 - Introduction 00:41 - Prime Day Dates Announced! 4-Day Mega Event Incoming 01:10 - Deal Deadline Extended to June 9. Cash in! 03:16 - Keyword Tracker Now Syncs Rankings to YOUR Marketplace Time Zone 06:12 - New Amazon Routing Boosts Seller Revenue 13.6% 08:42 - Tracking Advertising on Product Pages Using Xray 10:25 - Prime Lands in South Africa for Under $4/Month

Part 2 of this Prime Day series uncovers the AI, Rufus, retargeting, inventory, and deal strategies Amazon sellers may be overlooking before the big event. In part 2 of this two-part Prime Day strategy series, Shivali Patel and Carrie Miller bring together another lineup of Amazon, advertising, AI, logistics, and e-commerce experts to share what sellers should be doing before, during, and after major shopping events like Amazon Prime Day. This episode goes beyond basic discounting and looks at the bigger picture: retargeting high-intent shoppers, optimizing listings for both A9 and Rufus, improving product images, planning inventory, and using external traffic to create more sales opportunities.   The conversation starts with PPC and listing optimization strategies with Vincenzo Toscano, including how to build Sponsored Display campaigns around shoppers who viewed your products but did not buy, analyze competitor reviews with Helium 10, and track share of voice to spot openings when competitors lose visibility. Andrew Bell also walks through Helium 10's AI Listing Optimizer, showing how sellers can use product images, buyer questions, keywords, and Rufus-focused prompts to create listings that are both searchable and conversion-friendly.   This second installment also dives into overlooked growth channels outside of Amazon. Norm Farrar's strategy about how sellers should learn how Google Business Profile posts, offers, events, press releases, and deal communities can help drive traffic before, during, and after Prime Day. On the operations side, Burak Yolga explains why inventory check-in timing can make or break a sales event, and why sellers should think carefully about FBA placement, reimbursement audits, FBM backup listings, and omnichannel expansion.   To close out this two-part series, more experts like, Anthony Cofranceso, Mansour Norouzi, Tomer Rabinovich, and Josh Hadley share more ways to make smarter decisions with data and AI, from Prime Day deal structures and post-event remarketing to variation research, customer reporting, hiring workflows, and Market Tracker 360. Whether you are preparing for Prime Day, launching new variations, improving your product detail page, or protecting profit margins, this episode shows how the right preparation can turn a short-term shopping event into long-term brand growth. In episode 522 of the AM/PM Podcast, Shivali, Carrie, and guest speakers discuss: 00:00 - Introduction 01:09 - Vincenzo Toscano's Prime Day And AI Strategies 01:25 - Retargeting Shoppers With The Wishlist Snipe Strategy 02:40 - Using AI And Review Insights To Improve Listings 04:04 - Tracking Competitor Share Of Voice With Market Tracker 06:32 - Andrew Bell Shows Helium 10's AI Listing Optimizer 09:49 - AI Product Image Generation And Listing Creative Tools 14:03 - Anthony Cofrancesco's Product Opportunity Explorer Strategy 15:37 - Matching PDP Images To Amazon Shopper Priorities 19:44 - Using Google Business Profile For Prime Day Traffic 24:45 - Press Releases, LLM Visibility, And Deal Communities 29:17 - Burak On Prime Day Inventory And FBA Check-In Timing 37:39 - Mansoor's Prime Day Deal And Advertising Timeline 48:07 - Using AI To Build Better Customer Reporting Dashboards 50:09 - Using Helium 10 Xray And AI For Variation Research 54:16 - AI Tools For Hiring, Team Updates, And Market Tracking

How to get money from Amazon every day. There's now a 30-minute delivery, and a strategy you won't find anywhere else. These and more buzzing news on this week's episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Ads introduces Dynamic TV Creative for Prime Video https://advertising.amazon.com/en-us/library/news/dynamic-tv-creative/ Helium 10 New Feature Alert: Our TikTok Ads tool now includes inventory-based automation rules that can remove products from GMV Max campaigns when stock drops below a set threshold. When inventory is replenished, the tool can automatically re-add products, helping sellers avoid wasting ad spend on low-stock items while saving time on manual campaign management. Amazon Rolls Out Amazon Now to Dozens of Cities Across the U.S., Providing 30-Minute Delivery to Millions of Customers https://press.aboutamazon.com/2026/5/amazon-rolls-out-amazon-now-to-dozens-of-cities-across-the-u-s-providing-30-minute-delivery-to-millions-of-customers Amazon Singapore cuts ‘less than 10%' of workforce as it winds down Fresh delivery, local seller operations https://www.channelnewsasia.com/singapore/amazon-singapore-layoffs-fresh-grocery-delivery-service-6106446 Helium 10 is hosting the Elite Listing Optimization and Creative Masterclass on May 18 at its headquarters in Irvine, California, featuring Bradley, Carrie, and other experts sharing exclusive strategies for Amazon, TikTok, and Walmart sellers, including AI-powered listing creative, competitor keyword research, AI image generation, A+ content, split testing, and Amazon storefront optimization. Seats are available at http://h10.me/mayelite, and listeners can use code ELITE100 to get your tickets for free. Helium 10 is also promoting the 2026 Amazon Prime Day Ad Summit in Seoul, Korea, where Bradley will be speaking; sellers in Asia can check details and sign up at http://h10.me/seoul   In episode 521 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:39 - How to Get Amazon Disbursements Daily 02:38 - Amazon Introduces Customizable Prime TV Ads 04:43 - TikTok Ads Inventory Rule Setup 06:52 - Amazon Rolls Out Amazon Now for 30-Minute Deliveries 08:22 - A Strategy No Other Tool Has 11:02 - Amazon Singapore Shuts Down 3rd Party Sellers 11:34 - Your Exclusive Invite to Our Listing Optimization & Creative Masterclass 13:50 - See Bradley Speak in Korea

In part 1 of this 2-part series, Amazon experts share Prime Day, AI, TikTok, PPC, image testing, and Helium 10 strategies to help sellers prepare, optimize, and win bigger.   In this special Part 1 of a two-part AM/PM Podcast series, Carrie Miller brings together top Amazon, TikTok Shop, PPC, image optimization, AI, and Helium 10 experts to help sellers prepare for Prime Day. The episode focuses on strategies that can be implemented before the rush, from improving conversion rates and campaign structure to using AI tools for faster execution. The first set of experts dives into practical Prime Day tactics, including using AMC audiences to target higher-converting shoppers, scaling international keyword research with Google Sheets AI and Helium 10, and using AI-assisted workflows to build PPC bulk files. The episode also highlights the importance of main image testing, with strategies from PickFu and AMC One Step showing how sellers can benchmark against competitors, test creative angles, and use SERP simulations to improve click-through rates.   TikTok also plays a major role in this episode. Sellers learn how to validate products with Helium 10's TikTok Hot Videos, use TikTok as a top-of-funnel channel for Amazon Prime Day, and create subtle content that drives inbound interest without relying on overt Amazon calls to action. Experts also discuss protecting margins, avoiding unnecessary over-discounting, and using voice-to-text AI tools like WhisperFlow to speed up daily e-commerce workflows.   The episode closes with advanced strategies around external traffic, listing optimization, Market Tracker 360, hybrid Prime Day deal structures, and AI-powered product briefs. The biggest lesson is clear: Prime Day success is not just about running a discount. It is about preparing early, improving conversion, understanding your market, using data wisely, and applying AI where it saves time and sharpens decision-making. This first part sets the foundation for sellers who want to turn Prime Day traffic into profitable, long-term momentum.   In episode 520 of the AM/PM Podcast, Carrie, Shivali, and guest speakers discuss: 00:00 - Introduction 01:37 - Destaney Wishon: AMC Audience Strategy 05:48 - Ritu Java: AI keyword and PPC Hacks 15:38 - Adrienne Van Nimer: Image Testing Workflow 19:18 - Alina Vlaic: Prime Day, TikTok, and AI tips 26:02 - Michelle Barnum-Smith: TikTok Prime Day Strategy 34:58 - Kamaljit Singh: Main Image Testing Tip 41:11 - Leo Sgovio: External Traffic and Listings Strategy 52:39 - Delaney Del Mundo: Deals and Market Insights

Discover smart ways to uncover hidden Amazon product and keyword opportunities, track competitor trends, spot seasonal gaps, and find new Amazon business growth angles using Helium 10's Black Box tool.

A major Amazon Ads payment update has been delayed to August 1st, 2026. Amazon now has a solution for reducing storage fees and how to identify keywords that Amazon's algorithm considers relevant to your products. We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Update on Amazon advertiser payments https://advertising.amazon.com/library/news/update-on-advertiser-payments/ Identify untapped product opportunities with Discover Unmet Demand https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0FLQzhBUFBTQk40RzhN Introducing Global Warehousing & Distribution — now available in Shenzhen, China https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUQ5WVI1RjRSVkJIUlBX TikTok Shop is expanding in Europe: Poland and the Benelux countries will follow soon https://www.retaildetail.eu/news/general/tiktok-shop-is-expanding-in-europe-poland-and-the-benelux-countries-will-follow-soon/ In episode 513 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:42 - MAJOR advertising payment updates delayed to August 1st, 2026 02:35 - Understand customer preferences with Review Insights on TikTok 06:34 - Identify market opportunities with NEW Discover Unmet Demand feature 08:56 - Identify keywords Amazon's algorithm thinks is relevant for your products 13:40 - Reduce storage costs with Amazon GWD in Shenzhen 16:11 - Is TikTok Shop finally expanding to more European countries?   Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!  

Do you love the idea of exiting your business after a big payday? Surprisingly, today's guest made it happen through prioritizing work/life balance. What if the next $10,000 in your business is not coming from a new product, but from better use of the tools you already have? In this episode of the AM/PM Podcast, Bradley Sutton and Shivali Patel break down 10 practical strategies to help Amazon sellers recover lost profits, improve visibility, and uncover overlooked opportunities in Helium 10. From launch tactics and keyword research to ad optimization and competitor tracking, this episode is packed with ideas sellers can apply right away.   One of the biggest themes in this episode is that small adjustments can create outsized results. Bradley shares how using Amazon Recommended Rank in Cerebro can reveal whether Amazon actually understands what your product is before a full launch. Shivali shows how a packaging change as small as 0.08 inches can reduce fulfillment fees and add thousands in profit over time. They also explain how sellers can use Helium 10 tools like Keyword Tracker boosts, Search Query Analyzer, and automated competitor insights to stop guessing and start making more informed decisions with their ads, listings, and keyword targeting.   The episode also highlights how sellers can think beyond Amazon alone. Bradley explains why TikTok Shop is becoming too important to ignore and shows how creators can drive sales both on TikTok and back to Amazon. Shivali then walks through how Listing Builder's 8-in-1 keyword research workflow and AI-assisted listing creation can help sellers build more strategic, data-backed listings faster. Altogether, the episode makes a strong case that growth does not always require more effort. Sometimes it comes from using the right features the right way.   The strongest takeaway is simple: strategies do not make money unless you actually implement them. This episode is a reminder that many sellers are already sitting on untapped profit opportunities. Whether it is trimming wasted ad spend, finding new converting keywords, tracking competitors more intelligently, or uncovering hidden product opportunities, the sellers who win are the ones who take action. Pick two strategies from this episode, put them into practice, and you might be surprised how quickly the numbers move. In episode 512 of the AM/PM Podcast, Bradley and Shivali discuss: 00:00 - Introduction 00:48 - Why Sellers Leave Money On The Table With Helium 10 02:32 - Use Amazon Recommended Rank Before You Launch 06:36 - Size Tier Optimization That Can Add Thousands In Profit 10:08 - How TikTok Shop Creators Can Boost Amazon Sales 15:39 - Cut Wasted Ad Spend With Dayparting Schedules 18:45 - Keyword Tracker Boost For Smarter Product Launches 24:27 - Listing Builder 8-In-1 Keyword Research And AI Listing Creation 32:38 - Track Competitors And Harvest New Keywords Automatically 38:06 - Search Query Analyzer For Better PPC And Conversion Insights 42:47 - Use ABA Top Search Terms To Find Competitor Sales Keywords 51:18 - Find Zombie Listings And Hidden Product Opportunities 54:29 - Final Challenge: Implement At Least Two Strategies

What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live. Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy's Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy. The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC. Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today. In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss: 00:00 - Introduction 00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon 01:57 - Carrie Miller's Amazon Seller Story And Helium 10 Journey 04:38 - The Goal Of The Outsourced To Optimized Series 05:34 - The Fear Of Taking Control Of Your Own Ads 06:41 - Why Keyword Context Matters More Than Chasing Low ACOS 08:54 - How Helium 10 Ads Simplifies Optimization 10:45 - The 3 Ways To Manage Amazon Ad Bids 12:32 - The $60,000 Campaigns That Were Accidentally Turned Off 15:14 - Why Simple Ad Creative Can Outperform Expensive Videos 20:12 - Why Outsource To Optimize Worked For Carrie 23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja

Is your Amazon payout stuck in account-level reserves? Meta rolls out an Amazon affiliate integration, and how to manage 300 PPC campaigns in 30 minutes. These and more on today's episode of The Weekly Buzz! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Is Your Amazon Payout STUCK in Account Level Reserves? https://www.facebook.com/groups/777317379057643/?multi_permalinks=26288878197474877&hoisted_section_header_type=recently_seen Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization https://logie.ai/news/meta-amazon-influencer-unlocking-facebook-reels-monetization-with-shoppable-amazon-content/ Amazon Seller Central News: Upcoming Improvements to Reference Pricing https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVko2TU1VMlpVREc3VEtO Amazon Seller Central News: MCF and Buy with Prime packaging updates for US start April 1 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFFRS1o1WjdBU1NVTlE5 Join Carrie, Bradley, and Shivali at the Ecom Mastery AI Event in Nashville, TN https://h10.me/ecommasteryai Webinar: How to Manage 300 Campaigns in 30 Minutes Register here http://h10.me/ppc In episode 509 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:42 - Is Your Amazon Payout STUCK in Account Level Reserves? 04:11 - Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization 06:30 - Reviving Competitor's Dead Products for Profit Into Your Brand  11:16 - List Price Criteria Shifts & NEW Typical Price Rules 13:43 - How to See Competitor Sales on Amazon Without SQP  17:42 - MCF and Buy with Prime Packaging Updates for US starting TODAY! 19:41 - See you in Nashville at Ecom Mastery AI! 21:27 - How to Manage 300 Campaigns in 30 Minutes Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!  

How do you turn small TikTok creators into big sales? Our guest shares his playbook for building a loyal creator army, getting more posts, and scaling TikTok Shop beyond Amazon. What does it really take to turn small creators into big sales on TikTok Shop? In this episode of the AM/PM Podcast, Shivali Patel sits down with Josh Hadley to unpack the systems, strategies, and mindset shifts that helped him build an affiliate army of more than 5,000 creators. Josh shares how TikTok Shop helped revive his business during a difficult season and why sellers should stop treating creator marketing like a side tactic and start treating it like a real growth engine. A big takeaway from this episode is that success on TikTok Shop does not come from sending random samples and hoping for the best. Josh explains how brands need to get laser-focused on their target audience, identify the right creator profiles, and build outreach systems that actually lead to responses. He walks through how his team finds creators, studies competitors, uses outreach tools, sets commission structures, manually approves samples, and gets creators off-platform to build stronger, long-term relationships. His approach is less about chasing big influencers and more about finding the right smaller creators with strong content potential.   Josh also dives into what most sellers are missing after the first outreach. He explains how creative briefs, email nurture flows, contests, and regular communication help turn one-time creators into loyal brand ambassadors. For Amazon sellers, this episode is especially valuable because it shows how TikTok Shop can complement an existing brand when the right SOPs, systems, and team are already in place. If you have been wondering how to get creators to actually post, how to compete with brands using similar tactics, and how to make TikTok Shop work without abandoning Amazon, this episode offers a detailed, actionable blueprint. In episode 508 of the AM/PM Podcast, Shivali and Josh discuss: 00:00 - Introduction 00:52 - Josh Hadley's Background And Why TikTok Shop Matters 02:46 - When Amazon Sellers Should Expand To TikTok Shop 06:22 - The Playbook Behind 40 Viral Videos And 5,000 Creators 07:14 - From Business Struggles To A TikTok Shop Breakthrough 11:51 - How To Find The Right Creators And Study Competitors 19:38 - Bots, Targeted Collaborations, And Sample Approval Strategy 24:58 - Why Off-Platform Creator Contact Is Critical 27:28 - Email Nurture, Creative Briefs, And Getting More Creator Posts 28:54 - Commission Rates, Creator Selection, And Why Small Creators Win 36:32 - Fulfillment, Creator Retention, And Long-Term Relationship Building 45:06 - Why TikTok Shop Is Still A Gold Rush For Brands

In this podcast accompanying the March 2026 issue of the DTB (https://dtb.bmj.com/content/64/3), Syba Sunny (DTB Clinical Editor) is joined by Shivali Fulchand (Editorials and Education editor at The BMJ). Syba and Shivali discuss this month's editorial on clinically important differences (https://dtb.bmj.com/content/64/3/34) and talk about why this is such an important topic. Then they go on to talk through the DTB's drug review on the new adrenaline nasal spray that's been formulated for the treatment of anaphylaxis (https://dtb.bmj.com/content/64/3/36).     Please subscribe to the DTB podcast to get episodes automatically downloaded to your mobile device and computer. Also, please consider leaving us a review or a comment on the DTB Podcast iTunes podcast page. If you want to contact us, please email dtb@bmj.com. Thank you for listening.  

Want higher Amazon conversions? Shivali and Carrie break down a real listing to reveal image, copy, keyword, and AI optimization strategies sellers can use fast. What separates an average Amazon listing from one that consistently converts? In this Helium 10 Listing Teardown episode, Shivali Patel and Carrie Miller break down a real product listing and show Amazon sellers how to evaluate every part of it with a sharper eye. From the main image to the A+ Content, they explain how small changes in positioning, clarity, and context can make a big difference in click-through rate and conversions. The lesson is clear: every image should communicate one strong idea, and every part of the listing should help shoppers instantly understand the product and why they should buy it. The episode also highlights how sellers can use customer feedback and copywriting strategies to improve conversions. Shivali and Carrie talk through why vague or repetitive messaging weakens a listing, why lifestyle context matters, and how reviews can reveal both your strongest selling points and your biggest conversion blockers. For Amazon sellers, this is one of the most practical takeaways from the episode: if your listing promises machine washability, your packaging, tags, and product details all need to match. Better listings are not just about better keywords. They are about building trust, reducing confusion, and attracting the right buyer. From there, the episode dives into Helium 10's Listing Analyzer and Listing Builder tools, showing how sellers can compare competitors, find meaningful keyword opportunities, and optimize listings faster using real Amazon data. They cover how to use search query performance, brand analytics, historical keyword data, and AI-assisted writing to create stronger titles and bullets without wasting hours doing manual research. For Amazon sellers looking to improve visibility and conversions in an increasingly AI-driven marketplace, this episode is a useful reminder that better rankings start with better relevance, messaging, and listing strategy. In episode 506 of the AM/PM Podcast, Carrie and Shivali discuss: 00:00 - Introduction 01:33 - How This Listing Audit Mindset Can Improve Any Amazon Listing 02:11 - First Impressions Of The Bat Bath Mat Main Images 06:07 - What Product Images Should Communicate To Shoppers 08:42 - Why Lifestyle Images Can Increase Conversions 10:18 - A+ Content Mistakes, Repetition, And Clearer Messaging 14:14 - Using Reviews To Uncover Selling Points And Conversion Issues 17:23 - Improving Titles, Bullets, And Keyword Relevance 25:37 - Rufus, Backend Descriptions, And Listing Context 27:20 - Using Listing Analyzer To Compare Competitor Images 35:15 - How Listing Builder Finds High-Value Keywords Faster 45:00 - Using AI To Write And Refine Amazon Listing Copy 50:17 - Final Takeaways For Optimizing Listings Faster With Helium 10 Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!  

How will Amazon address the ad fees charged during the Thursday outage? Gain up to 23% more sales this spring. And Walmart is now rolling out digital labels nationwide over physical tags.   We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon convenes ‘deep dive' internal meeting to address outages https://www.cnbc.com/2026/03/10/amazon-plans-deep-dive-internal-meeting-address-ai-related-outages.html Sellers Say Amazon Charged Ad Fees throughout Thursday's Outage https://www.ecommercebytes.com/2026/03/07/sellers-say-amazon-charged-ad-fees-throughout-thursdays-outage/ Amazon Seller Central: Refresh your product detail page videos this spring https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTUZaTlU3VlNDTUZVQVRH Walmart to add digital price labels to all US stores https://www.newsnationnow.com/business/walmart-digital-price-labels-stores/ Seller reactions to TikTok Shop changing stance on shipping and fulfillment https://www.retailbrew.com/stories/2026/03/05/seller-reactions-to-tiktok-shop-changing-stance-on-shipping-and-fulfillment In episode 503 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:41 - How Will Amazon Address Ad Fees Charged During the Outage? 04:27 - Listing Builder Updates: Consolidated ABA & Keyword Research Experience 09:13 - Download our Helium 10 App for Improved Visibility 10:48 - Add Videos to Listings for Up to 23% More Sales This Spring 12:09 - Walmart Replacing Paper Tags with Digital Labels Nationwide 13:30 - Search Query Analyzer 17:06 - TikTok Shop Shipping Shakeup Sparks Seller Debate

Build 100 TikTok Shop orders per day without messing up your Amazon sales. Our guest reveals what finally made it “click,” plus the mistakes that almost shut it down. If you've been wondering how to hit 100 TikTok Shop orders per day without cannibalizing your Amazon business, this TikTok Thursday episode is built for you. Host Shivali Patel sits down with Alina Vlaic, an Amazon seller, operator, and owner of the AZrank agency, who's been deep in the trenches, to unpack what it takes to make TikTok Shop work consistently (not just a lucky spike).   Alina walks through the behind-the-scenes journey: what she focused on first, the signals that told her a product could win on TikTok, and the moments where things went sideways. On TikTok Shop, momentum can change fast. This episode gives you the mindset and the practical direction to test smarter, avoid common traps, and keep moving even when the platform throws curveballs.   If you want a repeatable system, not vague motivation, listen through and take notes. Then pick one action to implement today, because the sellers who win on TikTok Shop are not waiting for perfect clarity. They are testing while everyone else is still overthinking. In episode 499 of the AM/PM Podcast, Shivali and Alina discuss: 00:00 – Introduction 01:12 – Why Alina's Known for Ranking and Indexing 04:16 – The 10-Point Practical Playbook (Amazon to TikTok Shop) 05:13 – The Proof: How They Hit Nearly $1,000/Day and 100 Orders/Day 06:27 – Key Setup: Linking TikTok Page & Shop for Shoppable Content 08:38 – Don't Assume It'll Work: How to Test Your Amazon Catalog Fast 11:39 – Content Strategy: Why Your Own Posting Still Matters 15:57 – The $2,000 GMV Unlock for More Creator Access 18:40 – The Drop: Violations That Crushed Visibility and Limited Orders 20:39 – The Fix: Using Tools to Escalate and Clear Violations 33:59 – Creative “Reverse Hook” Strategy  39:00 – Q&A  

Supreme Court strikes down most Trump tariffs, TikTok Shop reverses seller-shipping changes, and Helium 10 revamps Listing Builder! Catch it all on this week's Buzz episode. We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Supreme Court strikes down most of Trump's tariffs in a major blow to the president https://www.nbcnews.com/politics/supreme-court/supreme-court-strikes-trumps-tariffs-major-blow-president-rcna244827 TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash https://www.modernretail.co/operations/tiktok-halts-plan-to-end-independent-shipping-for-u-s-sellers-after-backlash/ Helium 10 just revamped its Listing Builder tool to speed up keyword research and create optimized listings in minutes. See how the new AI workflow pulls real Amazon data and helps you write listings built for modern search and Rufus. Shoppable Collections Beta Ending https://sellercentral.amazon.com/enhanced-content/content-manager Amazon Seller Central News: Update to OTDR listing deactivation process as of February 28, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDdIVjdTQ0dQTTlFWlNG Amazon Seller Central News: Use new dashboard to view changes to your brand's product detail pages https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlQzNllaNURZMzU4WDk0   Lastly, a big Amazon networking event is coming to Brooklyn, and it's packed with tactics sellers are using right now. Get the details, grab the discount, and see why Bradley's showing up in person. Go to http://h10.me/asgtg   In episode 498 of the AM/PM Podcast and Weekly Buzz, Shivali talks about: 00:00 - Introduction 00:43 - Tariffs Unconstitutional? 04:01 - TikTok Halts Shipping Changes 06:45 - Revamped Listing Builder 14:16 - Shoppable Collections Ending 15:35 - OTDR Listing Deactivations 17:10 - Historical Comparisons 21:18 - Review Listing Changes 23:06 - Catch Bradley on ASGTG

Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings.   Alexa+ now available to everyone in the US—and free for Prime members https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us For our Helium 10 New Feature Alerts: Black Box now lets you paste or upload lists of ASINs (not just UPC/GTIN/EAN/ISBN) in Product Identifiers, up to 500, depending on your Helium 10 membership. This makes it easier to quickly research large sets of competitor or wholesale products in one search.   Drive brand awareness and engagement with Brand+ using Amazon Ads, now available to all globally https://advertising.amazon.com/en-us/resources/whats-new/drive-brand-awareness-and-engagement-with-brand-plus/ In our Strategy of the Week, Carrie explains how influencer-driven UGC videos can boost Amazon conversions and visibility, then shows how Helium 10's Influencer Finder for TikTok and Amazon helps you find creators already posting in your niche (and their social links) to outreach. This tool is available to Helium 10 Diamond users. Want access to the Amazon and TikTok Influencer Finder? Upgrade to Helium 10 Diamond and use code SSP20 to get 20% off, then start reaching out to proven creators in your niche today. New features and updates to Amazon's FBA Grade and Resell program https://sell.amazon.com/blog/announcements/fba-grade-and-resell-updates Upcoming Events: Bradley and Shivali will be in Dubai February 12–14 at the Commerce City Center—perfect if you want to meet in person, ask questions, and level up your business. Register for WORLDEF Dubai at http://h10.me/dubai Helium 10's TACoS Tuesday PPC webinar is a live, interactive Q&A where you can get real-time ad strategy tailored to your campaigns from Destaney Wishon. Ready to get live Amazon PPC help? Join us on Feb 10 at 10 AM PST and bring your questions—register now at https://h10.me/ttfeb26 In episode 494 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:43 - Walmart Has Vine? 01:53 - Alexa+ Now Everywhere 04:06 - Bulk Product Research 05:35 - Convert with Brand+ 09:29 - Amazon Influencers 13:00 - FBA Grade and Resell 15:43 - Upcoming Events

Shivali Gurung is representing Nepal in the Asia-Pacific Elite 14 and Under Trophy 2026 in the Australian Grand Slam. Initially interested in soccer, she says her father introduced her to tennis when she was six, and she has not looked back since. Gurung is currently ranked fourth in Asia in the U-14 category. Our Nepal correspondent, Pratichya Dulal, spoke with Gurung about her preparations for the tournament down under from January 28 to 30, before she left to train at Malaysia's Mouratoglou Academy. - ज्यानुअरी १२ बाट सुरु भएको अस्ट्रेलियन ओपन अन्तर्गत हुने एसिया प्यासिफिक एलिट ट्रफीमा नेपालको प्रतिनिधित्व गर्दै शिभाली गुरुङले खेल्दै छिन्। उनी १४ वर्ष र मुनिको विधामा खेल्ने भएकी हुन्। फुटबलमा रुचि राख्ने शिभालीलाई ६ वर्षको हुँदा बुवाले टेनिस खेल्न लगेयता उनले निरन्तर टेनिस खेल्दै आएकी छन्। गुरुङ हाल एसियाको यू-१४ तर्फको चौथो वरीयताकी खेलाडी हुन्। अस्ट्रेलिया आउनु अगि केही समय मलेसियास्थित मोराटोग्लु एकेडेमीमा अभ्यासमा बिताएकी थिइन्। उक्त एकेडेमीमा उनले एक वर्षको छात्रवृत्ति पाएकी हुन्। अस्ट्रेलियामा ज्यानुअरी २८ देखि ३० सम्म हुन गइरहेको प्रतियोगिताको तयारीका लागि मलेसिया प्रस्थान गर्नु अगि नेपाल संवाददाता प्रतिक्षा दुलालले गुरुङसँग गरेको कुराकानी सुन्नुहोस्।

TikTok changed fulfillment rules—what does it mean for Amazon MCF? Amazon prices are shifting under tariffs, plus two live workshops to help serious sellers unlock more profit.   We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. There has been a scare lately with TikTok's announcement of needing to use TikTok Shipping for FBM, that MCF would no longer be able to be used. https://www.linkedin.com/feed/update/urn:li:activity:7420180485252861952/ Tariffs starting to bump up product prices, Amazon CEO tells CNBC https://www.reuters.com/business/davos/tariffs-starting-bump-up-product-prices-amazon-ceo-tells-cnbc-2026-01-20/ TikTok Shop eyes Europe with new logistics strategy https://daoinsights.com/news/tiktok-shop-europe/ TikTok Shop Expands With the Launch of Shoppable Posts https://www.lindseygamble.com/blog/tiktok-shop-expands-to-shoppable-photos TikTok Thursday is back with a workshop on the non-negotiable foundations for building a million-dollar TikTok Shop, covering product selection, listing setup, fulfillment margin killers, how TikTok rewards promotion, and a repeatable content plus ads engine. Register here: https://h10.me/tt261 There's also the Keyword Research Masterclass Part 2 showing how to find competitors' converting search terms fast and turn that into better listings and PPC. Register here: https://h10.me/kwmc2 In episode 490 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:45 - MCF Still Allowed? 04:32 - Tariffs Pricing Pressure 07:03 - Refunds and Heat Maps 12:04 - TikTok Europe Upgrade 14:28 - Diamond and Elite Exclusive 15:12 - Shoppable Photos Launch 16:58 - Workshops Next Week  

Can one phone photo become a full Amazon image stack & A+ Content? Learn an AI prompt framework, review-based market intel, live demos, and split-testing tips.   Shivali Patel kicks off this AI-themed AM/PM podcast episode with a simple question: What if a few camera-phone shots of your product could turn into a full, high-converting Amazon image stack, plus A+ Content, in minutes, without a photoshoot? She frames the problem sellers constantly face: creative assets are expensive, and even after you invest, you still need fast updates when dimensions change, bundles get added, or customers misunderstand what's included (like the Project X coffin products, where many shoppers didn't realize a gift box was part of the offer).   Kamaljit Singh from AMZ One Step and ListingOptimization AI explains that AI isn't the magic; systems are. AI can speed up and scale production, but conversion comes from knowing what an image needs to communicate and how to direct the model. He breaks down his “Image Framework” approach for structuring prompts (intent, main subject, aesthetics, guidelines, and emphasis) and emphasizes the difference between AI “lazy users” and “power users,” especially for more complex products where details, angles, and visual references require tighter control.   From there, the episode shifts into live demos that show the workflow in action: generating market intelligence by analyzing your reviews and competitor reviews, turning that into a brief, and then producing multiple main images, secondary infographics, and even A+ Content modules quickly using templates and different image models. They also show how edits can be made with direct commands, and they close with the practical next step: don't guess, use Helium 10 Audience and Manage Your Experiments to split test, ideally changing one element at a time so you can clearly measure what actually improves conversions. In episode 487 of the AM/PM Podcast, Shivali and Kamaljit discuss: 00:00 – Introduction 01:06 – AI For Listing Images & A+ Content 01:52 – Project X: Coffin Products & Image Audit 03:51 – Kamal's Framework & Live Demo Overview 05:33 – Systems Beat AI Alone 06:17 – Lazy Vs Power AI Users Explained 08:17 – Image Framework Prompt Structure 13:46 – Market Intelligence From Reviews Demo 19:28 – Crocs Product Demo: Generate Images Fast 28:39 – Split Testing Your Generated Images

Amazon just changed how reviews work, dropped new discounted MCF pricing, and AI shopping tools are creating serious tension for brands. These and more buzzing news on this week's episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon changes to review sharing across product variations starting Feb 12 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzQzV0JEN0RBN1pQNFFR Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT Helium 10's exclusive automatic keyword harvesting lets sellers set-and-forget rules to surface competitor and own-product keywords, saving hours of manual research. Amazon's AI shopping tool sparks backlash from online retailers that didn't want websites scraped https://www.cnbc.com/2026/01/06/amazons-ai-shopping-tool-sparks-backlash-from-some-online-retailers.html Walmart Opens Up Ads in Gen AI Shopping Agent Sparky https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/ For our New Feature Alert, Helium 10 combines Cerebro and Magnet into a single, upgraded Cerebro, allowing sellers to run ASIN- and keyword-based research with flexible seed ASIN controls in one place. Track Amazon Business customer patterns with new metrics https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVEg1NVVVOUpNNjY2RllD In episode 486 of the AM/PM Podcast and Weekly Buzz, Shivali discusses: 00:00 - Introduction 00:37 - Reviews Get Decoupled 05:05 - MCF Gets Cheaper 07:39 - Automate Keyword Harvesting 12:56 - AI Shopping Backlash 15:48 - Walmart Opens AI Ads 17:21 - Cerebro Update  20:46 - Track New B2B Metrics

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.   In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what's coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.   From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.   To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.   In episode 477 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss: 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked 03:20 – How the thieves impersonated the carrier and held the load for ransom 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers 07:48 – Turning a product failure into a digital-product-first business model 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast 22:10 – How Shivali became a TikTok Creator in 12 days &  27:45 – Carrie's Amazon PPC agency disaster & how she rebuilt with Helium 10 34:05 – AI tools sellers haven't heard of 36:45 – Optimizing Amazon listings for Rufus AI 37:55 – The future format of both podcasts moving forward  

In this episode, let's talk about how AI is transforming Amazon selling, from product research and listings to ads, Rufus optimization, and TikTok Shop growth.

Black Friday 2025 is right around the corner. There are new Q4 features to help you and customers drive record sales this holiday season, and next-gen delivery is here.

Amazon announces 2026 FBA fee increases, Walmart partners with ChatGPT for AI-powered shopping, and Amazon rolls out a new inbound shipment list view. All this and more buzzing news this week!

Struggling with Amazon flat files? Learn how to download, edit & master them step by step as Sasha Zubitov shares tips, fixes, and answers to common seller questions. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What if mastering the nuances of Amazon flat files could transform your e-commerce success? Alexander “Sasha” Zubitov, an expert in consulting and managing Amazon businesses, takes us on an insightful journey through the intricacies of these powerful tools. He reveals how recent Amazon updates have increased the importance of flat files, making them essential for bulk edits, SEO enhancement, and variation management. Sasha's experience with defending against hijackers and resolving compliance issues makes his insights invaluable for both newcomers and seasoned sellers eager to optimize their Amazon listings. Sasha sheds light on the often-overlooked impact of "product type" on flat file attributes, a crucial detail that can unlock new editing possibilities. By understanding how product type influences product display, sellers can effectively manage variations, even as Amazon phases out certain options. Sasha guides listeners through the process of creating new SKUs or variations, ensuring they maintain control over their listings amidst these changes. The detailed exploration of listing violations further equips sellers with strategies to address and overcome compliance challenges. The conversation doesn't stop there. We dive into effective listing management, from handling violations to deletion strategies. Sasha discusses how to strategically use deletion and re-uploading as troubleshooting methods, emphasizing the need for patience to allow changes to propagate. He also shares advanced recovery strategies, offering a roadmap to quick listing reinstatement. With Sasha's guidance, you're not just surviving the complex world of Amazon Seller Central, you're mastering it. In episode 702 of the Serious Sellers Podcast, Shivali and Sasha discuss: 00:01 - Utilizing Amazon Flat Files Effectively 02:50 - Optimizing Amazon Category Listing Reports 13:23 - Amazon Flat File Attributes and Variations 14:27 - Amazon Listing Optimization Tips 21:02 - Amazon Deprecation Announcement Overview 28:55 - Effective Listing Deletion Strategies 33:01 - Effective Amazon Listing Recovery Strategies 34:38 - Listing Recovery Process With Agencies

AI or rules, what really wins in Amazon PPC? Uncover the truth about Amazon ads automation, smarter bidding, and scaling Amazon strategies sellers need to know today. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Curious about how AI and Rules can revolutionize your Amazon advertising strategy? Imagine harnessing the power of emerging AI tools to supercharge your PPC campaigns and keep your brand ahead of the competition. Join us as Destaney Wishon shares her expertise on striking the perfect balance between AI, automation, and rule-based approaches to unlock the full potential of your Amazon advertising efforts. Our conversation takes an insightful turn as we explore the complexities of managing advertising campaigns for brands with intricate SKU lines and varied objectives. Destaney unpacks the nuances of using AI and rules-based systems, revealing how to leverage these tools without losing sight of your brand's unique insights and goals. We get into the importance of contextual understanding when evaluating key metrics like ACoS, ensuring that your strategies align with your specific product types and campaign goals. Plus, uncover the trade-offs between automation and manual control, and learn how agencies can enhance operational efficiency while maintaining that all-important personal touch. But that's not all. We offer a comprehensive guide to optimizing your advertising strategies with Amazon Marketing Cloud (AMC) and audience targeting techniques. You'll learn how to use Helium 10 Ads to set up AMC instances and discover practical tips for building profitable audience segments. From increasing your Return on Advertising Spend (ROAS) to avoiding campaign cannibalization, we equip you with the tools and insights necessary to thrive in a competitive Amazon marketplace. To top it off, we invite you to subscribe to the Serious Sellers Podcast's new YouTube channel for a chance to win a one-on-one session with either Carrie, Bradley, or Shivali, offering personal insights and a unique opportunity to enhance your advertising game. In episode 701 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:59 - AI vs Automation in Amazon Advertising 06:47 - Optimizing AI for Different Goals  09:30 - Advanced Strategies for Amazon Advertising 10:14 - Interpreting ACoS for Amazon PPC Success  15:53 - AI vs. Keyword Harvesting in Marketing 18:38 - Importance of Video in Amazon Advertising 22:37 - Strategies for Amazon Ad Console 31:23 - Optimizing PPC Campaigns for Improved ROAS 34:24 - Engagement Incentives for Video Viewers

Those awkward videos might be the key to 7-figure sales. Learn how one entrepreneur used raw TikTok content to grow two brands past 8-figures a year with simple, viral video strategies. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: h10.me/sspyt Join us on this TikTok Thursday episode as we explore the transformative impact of TikTok Shop on business growth and brand visibility. Today's host will be Shivali Patel, Senior brand evangelist at Helium 10, and our guest Ryan Maya, an accomplished entrepreneur with two successful brands, Beyond Braid and Professor Pickleball. With over 400,000 followers, Ryan shares how TikTok Shop has become a game-changer, contributing to a remarkable 100% increase in revenue year over year. Discover how creating viral content on TikTok can lead to a “halo effect”, boosting sales across other platforms like Amazon and the brand's website. Listen in as we discuss effective content creation strategies that drive engagement and sales on TikTok Shop. From crafting clear calls to action to utilizing the power of raw, unedited content, I share insights on how simplicity can captivate audiences. Ryan and I also explore the iterative process of refining video-making skills, highlighting the importance of persistence and experimentation. Whether you're creating your own content or collaborating with influencers, engaging with the platform can unlock significant potential for your brand. Finally, explore the strategic aspects of optimizing your TikTok Shop presence. We touch on authentic content creation, leveraging affiliates, and the integration of Helium 10's suite of tools for TikTok Shop sellers. Learn about the challenges and opportunities of collaborating with influencers and the power of live shopping. Ryan's experience with pickleball products on TikTok Shop offers a glimpse into the potential for success, underscoring the importance of creative content and compelling offers. Tune in to discover how TikTok Shop can revolutionize your E-commerce sales strategy and propel your Amazon brand to new heights. In episode 698 of the Serious Sellers Podcast, Shivali and Ryan discuss: 00:00 - Leveraging TikTok Shop for Sales Success 03:55 - Creating Effective TikTok Shop Videos 16:30 - Maximize TikTok Shop Sales With Authentic Content 20:21 - Content Creation and Strategy Insights 24:50 - Influencer, TikTok, and Advertising Strategies 29:48 - TikTok Shop Sales Strategy Discussion 35:39 - Video Performance Sustainability and Success  

In this episode of TACoS Tuesday, we'll examine the latest Amazon Ads updates, from smarter targeting and AI tools to new keyword harvesting and bid strategies, which are reshaping how sellers run campaigns today. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Vince Montero, former senior product marketing manager at Helium 10 and now CEO and Founder of Evinced Digital, joins us to uncover the transformative updates in Amazon advertising that are revolutionizing campaign management for sellers. Vince breaks down the latest innovations, including the game-changing keyword harvesting update in Helium 10 Ads, which clears the path for more efficient and focused advertising by eliminating redundant keyword suggestions. With Vince's expert insights, you'll learn how to leverage the new automation toggle to streamline your campaign efforts and maximize the potential of Amazon Marketing Cloud for smarter audience targeting, as well as benefit from new-to-brand bid adjustments. Explore the future of Amazon advertising with advanced AI-powered creative tools that are setting new standards for campaign strategies. From the AI video generator that crafts engaging, dynamic content in no time to the AI audience query generator that refines targeting precision, these tools are reshaping the way sellers approach advertising. Alongside these creative advancements, we discuss Amazon's strategic pivot to long-term metrics and forecasted ROAS, offering a fresh perspective on the enduring impact of ads beyond immediate sales. This episode promises a ton of actionable strategies and forward-thinking insights, essential for anyone eager to outpace the competition in the evolving Amazon PPC landscape. In episode 696 of the Serious Sellers Podcast, Shivali and Vince discuss: 00:00 - Amazon Advertising Updates for Sellers 02:14 - Automating Keyword Harvesting for Campaigns 06:52 - Amazon Ads Brand Bid Adjustments 10:14 - Amazon Ads Audience Capabilities Update 13:41 - Amazon Advertising Strategies and Audience Targeting 14:55 - Testing Bid Adjustments for Successful Campaigns 18:01 - Introduction to Audience Management Console 20:25 - Advanced Creative Tools and Long-Term Metrics 23:59 - Amazon Video Ads with AI

In this episode, let's talk about all things KDP. How can you utilize it for your own Amazon brand, help boost your sales, and create your own books for another source of income. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Unlock these secret strategies for Kindle Direct Publishing (KDP) and transform your Amazon entrepreneurial journey with insights from our conversation with Shivali Patel. You'll discover how KDP can become a powerful tool for brand expansion, offering sustained royalties with much less hassle than traditional publishing. Shivali shares her incredible path from a teenage entrepreneur to a successful KDP author and Amazon FBA seller, emphasizing the importance of creative control and the freedom from traditional publishers that KDP provides. Throughout the episode, we tackle the nuances of maximizing success on the KDP platform. From the necessity of thorough research in the Kindle Store to the savvy use of tools like Helium 10, we provide a roadmap for aspiring authors. Learn from industry veterans like Dominic, who has mastered the art of selling over 1.5 million paperbacks, and uncover strategies for identifying trends, optimizing keywords, and breaking into lucrative niches. Whether it's conducting manual research or harnessing AI tools for book creation, this episode is packed with practical techniques to elevate your publishing game. The conversation takes a strategic turn as we explore keyword optimization and competitor research to enhance book visibility. With the assistance of Helium 10 tools like Cerebro and Magnet, we dive into methods for refining search results and selecting high-impact keywords. Explore how AI can streamline the writing process, from organizing content to crafting compelling descriptions. By integrating creativity with data-driven insights, this episode serves as your guide to capitalizing on KDP's potential and achieving lasting success in the publishing world. In episode 692 of the Serious Sellers Podcast, Carrie and Shivali discuss: 00:01 - Utilizing KDP for Online Sales 01:58 - Leveraging Amazon KDP for Passive Income Potential 10:22 - Analyzing Kindle Store for KDP Books 13:20 - Researching Book Niches for Success 16:09 - Inconsistent Revenue Data on Amazon 17:46 - Strategic Approach to Amazon Keywords 23:35 - Competitor Research With Helium 10's Chrome Extension 29:04 - Keyword Research For KDP With Magnet and Cerebro 34:09 - Custom GPTs for Brand Promotion 39:13 - Benefits of Enrolling in KDP Select 44:02 - Utilizing KDP As An Amazon Seller

In this episode, Carrie and Shivali give the top 15 New Features that Helium 10 has launched in first half of the year. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we explore the top  innovative features and tools Helium 10 has rolled out this year. We kick things off by discussing the return of a crucial data point that alerts sellers if their products are classified as adult items—a status that can severely impact advertising and keyword indexing. Additionally, we explore the significance of managing inventory levels with rules-based advertising, allowing sellers to adjust their bids based on stock availability, thereby maintaining visibility and sales momentum. Our discussion extends to the introduction of the Amazon Influencer Bootcamp, which equips sellers with resources to create income-generating video reviews. We also examine the market expansion opportunities for Amazon sellers, particularly in emerging regions like the Middle East. Furthermore, we delve into the nuances of entering new marketplaces with the Expansion Ticket tool, which aids in compliance and regulation navigation across different regions. To ensure competitive pricing, we highlight the utility of the eBay Price Checker and discuss the advantages of keyword translation tools for creating multilingual listings, thereby expanding market reach. In our final segment, we shift our focus to optimizing e-commerce listings through influencer collaborations and platform integrations. We explore strategies for finding and engaging with TikTok influencers, emphasizing the potential of smaller followings to drive virality. The ease of converting Amazon listings for TikTok Shop is also showcased, offering a streamlined, time-saving approach compared to traditional methods. Lastly, we highlight the seamless integration of Amazon and TikTok platforms for inventory management and order fulfillment, along with leveraging Helium 10's Black Box Brand Analytics to optimize keyword strategies and uncover market opportunities. Listen in as we share practical examples and insights designed to maximize your business potential in the dynamic world of e-commerce. In episode 686 of the Serious Sellers Podcast, Carrie and Shivali discuss: 01:12 - Helium 10 Alerts Adult Checker 02:01 - Rules-based Advertising 04:30 - Helium 10 Influencer Bootcamp 09:26 - Helium 10 Saudi Arabia 12:13 - Helium 10 Expansion Ticket 13:26 - eBay Price Checker 14:25 - Keyword Translation 17:17 - Manage Refund Services 19:03 - Helium 10 Ads Academy 21:15 - Helium 10 TikTok Shop Training 23:31 - Influencer Bootcamp 27:51 - TikTok Shop Listing Converter 30:34 - Connect your Amazon Listings to TikTok Shop 32:19 - Black Box Brand Analytics 36:58 - Search Query Analyzer

Amazon may have quietly raised prices on low-cost items, while Walmart lowered its prices. Accelerate early bird pricing is ending soon. This and more are in today's Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Raises Prices on Low-Cost Goods Following Tariffs https://www.pymnts.com/news/retail/2025/amazon-raises-prices-on-low-cost-goods-following-tariffs/ Amazon Accelerate speaker lineup announced and early bird pricing ends soon https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVpWWVhURFk2RzYzMlQ5 New Fee Explainer tool breaks down charges to your selling account https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlA2UVc5QllKWENDWUtS In our final segment, we introduce new tools from Helium 10 that can transform your marketing efforts. The Share of Voice feature and the upgraded Amazon Influencer Finder tool offer insights into brand visibility and influencer outreach, helping you navigate the competitive landscape. With these tools, you'll be equipped to connect with niche influencers and secure authentic reviews, enhancing your brand's presence in the digital marketplace. Join us as we unpack these powerful resources and set you on the path to success. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:51 - PPC Targeting Hack 05:11 - Price War Twist? 07:06 - Accelerate Savings Alert 08:20 - Amazon Fee Explainer 09:26 - Share of Voice 12:15 - Influencer Finder

Amazon may have just changed the game by letting you collect Vine reviews before your product launches. Project X is back with the $10,000 casting call, and KDP sellers are finally getting in-browser sales data inside the Chrome extension. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Get Amazon Vine reviews before your product launch https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUkVFTDNBUEtNVEdTUFlZ Project X Casting Call - h10.me/px2 New Product Announcement: Introducing Amazon Ads Enhanced Video Generator https://www.linkedin.com/posts/jeffreycohen_amazon-ads-launches-enhanced-ai-powered-video-activity-7345838124293345280-AjIG/ Tariff Pressure Hits Temu and Shein in U.S. as European Growth Accelerates https://www.modaes.com/global/companies/temu-and-shein-users-plummet-in-the-us-over-tariffs-rise-in-europe US user base of Chinese E-commerce platforms Temu & Shein plummets amid US-China trade conflict https://www.koreapost.com/news/articleView.html Alternative options when West Coast ports are congested https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1ZMS0JMVjNDR1JUWjRO Maximum box length for FBA orders to increase https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRExXTTMyVVhTVEdFNUM2 TikTok Shop opens for business in Japan as US fate hangs in balance https://www.scmp.com/tech/big-tech/article/3316505/tiktok-shop-opens-business-japan-us-fate-hangs-balance Trump says he has 'a group of very wealthy people' to buy TikTok https://www.bbc.com/news/articles/c20nqdl5ydjo From insightful updates to valuable KDP tools, this episode is packed with everything you need to navigate the evolving e-commerce landscape. (Time Stamps) -  In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:50 - Prelaunch Vine Reviews? 02:16 - Project X Casting Call 03:47 - Ads AI Video Generator 05:16 - Helium 10 New Feature Alert 08:33 - Temu & Shein Tariff Fallout 10:17 - Port Congestion Warning 11:18 - FBA Box Dimension Change 13:28 - TikTok Shop Japan 14:37 - TikTok US Buyer Found? 16:41 - Training Tip of The Week

On this TACoS Tuesday episode, Destaney Wishon shares expert Prime Day tips to help you target smarter, bid stronger, and maximize your ad spend during Amazon's biggest sales event. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience. Together, we dissect the art and science of Amazon PPC campaigns. Destaney takes us through the intricacies of advanced keyword targeting, emphasizing the power of long-tail keywords that drive higher conversion rates due to their specific search intent. Discover how diversifying your approach with various match types can set you apart from the competition, enhancing both impressions and bid management. Avoid common pitfalls by learning the importance of not over-relying on core terms, and instead, optimize your campaigns through comprehensive keyword research. It's time to rethink your strategy and master the tools at your disposal to enhance your brand's visibility. For those looking to maximize advertising efficiency during high-traffic times like Prime Day, this episode serves as your roadmap. Destaney explains the benefits of both automatic and manual targeting, offering tips for effective campaign management using tools like Helium 10 Ads. From search term report analysis to strategic budget management, you'll gain actionable insights to refine your approach. Whether you're a seasoned seller or just starting out, this conversation is packed with expert advice to ensure your Amazon advertising strategy is primed for success. In episode 676 of the Serious Sellers Podcast, Shivali and Destaney discuss: 00:00 - Maximizing Amazon Ads for Prime Day 03:34 - Prime Day's Impact on Amazon Customers 06:22 - Advanced Amazon PPC Keyword Targeting 09:18 - Customer Intent and Long Tail Keywords 12:08 - Maximizing Amazon Advertising Efficiency and Performance 19:11 - Amazon Search Query Performance Data 20:10 - Optimizing Amazon Advertising for Prime 22:49 - Optimizing Advertising for Prime Day 27:36 - Amazon PPC Strategy for Prime Day 27:58 - Advanced Prime Day Campaign Strategy 30:18 - Advanced Audience Targeting and Rule-Based Bidding 32:06 - Amazon Prime Day Advertising Strategies 35:25 - Customizing Budgets for Prime Wee

Amazon sunsets Posts, Temu's U.S. traffic drops 48% post-tariff shift, Walmart fee waived for MCF, and new Ads tool. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. The Posts API will be discontinued as of June 3, 2025 https://advertising.amazon.com/API/docs/en-us/release-notes/index#posts-are-deprecated-as-of-june-3-2025 Create up to 100 coupons at once with new bulk upload feature https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlc5Q0FTQjZGUVVVUjk1   Set automated ad rules in Ads by Helium 10 based on inventory levels—pause, bid adjust, or trigger actions as stock changes.   Floor loaded shipping now available for Amazon Partnered Carrier program https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUtGQlk0WUxITEI3Uk1B Surcharge waived for use of alternative carriers to fulfill Walmart orders https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFYzUEtXODg5Q0NMWURE Helium 10's Keyword Tracker with Boost lets you track keyword rankings hourly—24 times a day—for real-time insights across browsing conditions.   Temu sees 48% drop in US users after de minimis loophole ends https://www.usatoday.com/story/money/retail/2025/06/04/temu-user-base-plunges-tariffs/84028372007/   Prepping for Prime Day 2025? Don't miss our complete Prime Day checklist—stay organized and boost your momentum! Go to h10.me/primedaychecklist In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:46 - Bye Amazon Posts 01:57 - Bulk Coupon Upload 02:42 - PPC Inventory Rule 08:38 - No Pallet? No Problem 09:38 - Walmart Fee Waived 10:35 - Hourly Keyword Tracking 13:19  - Temu Traffic Drops 48% 14:27 - EU Battery Ban Incoming 15:58 - Prime Day Checklist

In part two of our Seller Strategy Masterclass, discover how to use Helium 10's Chrome Extension to uncover Amazon sales data, find product opportunities, and dramatically cut FBA costs—all with just a few clicks. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join Shivali Patel as we continue our Seller Strategy Masterclass, where we focus on the power of the Helium 10 Chrome Extension for Amazon, Walmart, and TikTok Shop sellers. In this episode, Shivali explores how to harness this tool to estimate product sales, locate Alibaba suppliers, and optimize packaging to reduce costs. By highlighting lesser-known features like child-level variation sales and seller location insights, she offers guidance on leveraging these tools to gain a competitive edge. We'll also discuss the Amazon search bar as a product research strategy, utilizing long-tail keyword suggestions, title density analysis, and the significance of Amazon's related searches. Plus, Shivali introduces the Smart Complete feature, which offers fresh keyword suggestions from real user data. It provides new opportunities for sellers to enhance their product research and discover new niches in the Amazon marketplace. Listen in as we explore advanced product research techniques with the Xray tool from the Helium 10 Chrome extension. We'll show you how to use it beyond the typical search results page, applying it to Amazon's best sellers page and seller storefronts to validate product demand efficiently. We'll examine key metrics like seller location, listing age, and fulfillment type to assess market competitiveness and opportunities. By customizing product opportunity criteria with the two-factor success score, you'll learn how to evaluate niches efficiently. We also focus on understanding the intersecting factors influencing profitability in Amazon selling, like price and FBA fees, while exploring strategies to detect review manipulation. Whether you're a seasoned seller or just starting, this episode is packed with strategies to optimize your E-commerce business. In episode 668 of the Serious Sellers Podcast, Shivali talks about: 00:00 - Amazon Sales Strategy the Helium 10 Chrome Extension 08:11 - Real-Time Keyword Validation and Product Idea Generation 11:00 - Maximizing Amazon Keyword Data With Helium 10 Xray Keywords 12:18 - Advanced Product Research Techniques 16:39 - Efficient Product Opportunity Qualification Strategy 23:48 - Importance of Product Dimensions for Profits 23:52 - Amazon Product Profit Analysis 27:16 - Assessing Review Manipulation Risk Factors

Amazon's new small business report reveals exactly how the marketplace is doing for independent sellers, TikTok users reveal who's really shopping on TikTok Shop, and Amazon is issuing surprise refunds dating back to 2018. These and more buzzing news on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. New Amazon report shows small businesses have created millions of US jobs and built thriving communities https://www.aboutamazon.com/news/small-business/amazon-2024-small-business-empowerment-report Are US TikTok users turning to TikTok Shop? https://business.yougov.com/content/52193-are-us-tiktok-users-turning-to-tiktok-shop Got a Surprise Amazon Refund? We Now Know Why https://www.pcmag.com/news/got-a-surprise-amazon-refund-we-now-know-why EU plans 2 euro fee for low-value parcels in setback for Shein, Temu https://www.reuters.com/business/retail-consumer/eu-eyes-2-euro-handling-fee-online-parcels-customs-reform-2025-05-21/ Shopify launches AI tool that builds complete online stores from keywords https://www.reuters.com/business/shopify-launches-ai-tool-that-builds-complete-online-stores-keywords-2025-05-21/ Boost sales with Memorial Day Outlet merchandising https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMjlOQ1RLUUIyVEZFSzJQ Manage shipments easier with new Send to Amazon features https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSEFZSzlLRkszTFI5S0hG Change to Buyer-Seller Messaging options https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNENSQUpOSzJENkQ0VFJO For our new feature alerts, Helium 10 has introduced a powerful update to its Helium 10 Ads Campaign Builder, now supporting Sponsored Display Audience Targeting with options to optimize for impressions, visits, or conversions, along with expanded audience targeting and multiple ad formats, including video. Additionally, the revamped Ads Academy. Hosted by Bradley Sutton and Destaney Wishon, offers a comprehensive, beginner-to-advanced course on Amazon advertising, accessible to all Helium 10 paid subscribers. This week's strategy highlights how sellers can use Helium 10's Search Query Performance Analyzer tool to identify every keyword that generated a sale over a specific period directly from Amazon data. Unlike Amazon Seller Central, this tool allows for efficient filtering by product, keyword, and time frame, offering a faster, clearer view of what's truly driving sales. As we wrap up this episode, we invite you to stay tuned for the latest trends shaping the e-commerce landscape, equipping you to thrive in a rapidly evolving market. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:50 - $2.5 Trillion Milestone 02:52 - TikTok Shop Truth 05:23 - Refunds from 2018 06:52 - EU Hits Back 08:50 - Shopify Builds Stores 10:08 - Amazon Adds Audio 12:08 - Homepage Outlet Push 13:34 - Send-to-Amazon Updates 14:50 - Message Marked Gone 15:38 - Helium 10 New Feature Alerts 18:29 - Training Tip: Search Query Analyzer by Helium 10

Temu is halting shipments from China and Amazon is reporting on pricing changes on the platform due to the tariffs. This and more on this week's episode of the Weekly Buzz! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Temu halts shipments from China to US, shifts to selling from American warehouses https://www.usatoday.com/story/money/2025/05/05/temu-us-china-shipments/83456690007/ Shein, Temu ramp up advertising in UK and France as US tariffs hit https://www.reuters.com/business/media-telecom/shein-temu-ramp-up-advertising-uk-france-us-tariffs-hit-2025-05-05/ Amazon addresses tariffs, fulfillment as it reports Q1 sales growth https://www.digitalcommerce360.com/article/amazon-sales/ Introducing Amazon Haul – thousands of products for £20 or less, with the majority under £10 https://www.aboutamazon.co.uk/news/retail/amazon-haul-uk-affordable-products TikTok Shares Data on IP Detection and Shopping Safety https://www.socialmediatoday.com/news/tiktok-shopping-safety-ip-protection-report/747077/ How to use Prime Video's new 'Shop the Show' feature to discover products from your favorite series, movies, and live sports https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video Generate brand names with Amazon's new AI tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDVDRVVaNllNSDJWUlRa Road to Walmart's Open Call 2025 https://corporate.walmart.com/suppliers/investing-in-american-jobs/events/annual-open-call/open-call-2025 his episode is packed with actionable insights, including Helium 10 training tips from Bradley and Shivali. Plus, we present our all-new tariff hub—a one-stop resource for navigating the complexities of international trade. Whether you're an e-commerce veteran or a newcomer, these updates are invaluable in shaping your strategy. Tune in for an engaging session packed with strategic insights and valuable updates for sellers at every level in the e-commerce world. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:50 - Temu Halts Shipments from China 03:50 - Shein and Temu Increase EU Advertising 05:47 - Amazon Reports Tariff Impact 08:45 - Amazon Haul UK 09:40 - TikTok Protecting IP 11:37 - Amazon Shop the Show 13:08 - New Amazon AI Tool 13:57 - Road to Open Call 15:43 - Training Tip #1: Child ASIN Sales Estimates 17:52 - Training Tip #2: Filter Amazon Brand Analytics Keywords 20:46 - Helium 10 Tariff Hub - h10.me/tariffhub

Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversary https://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/ The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops. Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasures https://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.html Amazon's new 'Buy for Me' feature helps customers find and buy products from other brands' sites https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands Amazon is already changing its ultra-cheap Temu copycat https://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump Walmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Week https://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-week Temu partners with DHL for local-to-local in Europe https://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/ TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mix https://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/ Save the date for Amazon Accelerate, September 16–18 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENE Best Buy launches creator platform with shoppable storefronts https://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefronts Helium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you'll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what's working without leaving the page. Helium 10's Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon's search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon's Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:48 - 104% TARIFFS? 02:40 - Loophole Slammed Shut 05:31 - Amazon's Buy For Me AI 08:57 - Haul Gets a Makeover 10:41 - Walmart+ Week Returns 12:29 - Temu Eyes Europe 13:39 - Amazon Wants TikTok? 15:26 - Accelerate 2025 Confirmed 16:44 - Best Buy Goes Creator 18:09 - Helium 10 New Feature Alerts 20:13 - Strategy of the Week

Shivali Patel shares her journey from aspiring med student to e-commerce expert, plus FBA tips, AI insights, and a 7-day challenge to find winning products. Don't miss this episode! What if you could transform your career from the traditional paths to the flexible world of digital entrepreneurship? Join us for a captivating conversation with Shivali Patel, who shares her unconventional journey from aspiring medical student to a thriving Amazon seller and brand evangelist for Helium 10. Discover how Shivali's pivot into the e-commerce space began with dropshipping and evolved into a passion for creating self-help content through Kindle Direct Publishing (KDP). Shivali's story is a testament to the vast opportunities within the digital economy and the power of strategic career changes. As Shivali recounts her fascinating transition from beauty queen to Helium 10 evangelist, we explore the dynamic realm of e-commerce software. Uncover the unique strengths of tools like Helium 10 that enhance the seller's experience, driven by Shivali's expertise in marketing and communications. This episode is packed with personal anecdotes and highlights the competitive edge Helium 10 provides to sellers navigating the digital landscape. Shivali also shares practical strategies for Amazon sellers, including a seven-day challenge designed to find profitable products using Amazon FBA, while emphasizing the importance of perseverance and community support in overcoming initial hurdles. We also venture into the world of networking and knowledge-building, where Shivali discusses the value of attending industry events and engaging with professional communities for growth. Learn about the role of AI tools in book publishing and the future of AI in e-commerce, offering insights into creating and selling products in a rapidly evolving market. With actionable advice and inspiring stories, this episode is a must-listen for anyone eager to thrive in the competitive world of Amazon selling and beyond. In episode 437 of the AM/PM Podcast, Kevin and Shivali discuss: 02:12 - Interview on Content Creation Collaboration 07:55 - Entrepreneurial Journey 10:48 - From Beauty Queen to Helium 10 Evangelist 11:07 - Perspective Shift From User to Ambassador 19:30 - 7-Day Challenge for Amazon FBA Sellers 22:31 - KDP Metadata Training and Replays 27:20 - Building Relationships and Resources for Sellers 29:47 - Investing in Knowledge and Connections 31:05 - Mastermind Events and Networking ROI 35:44 - Exploring Opportunities With Amazon KDP 36:38 - Navigating KDP and Book Publishing 42:52 - Optimizing Book Cover Design for Conversions 45:56 - Future of AI and Amazon 51:17 - Shivali's Ultimate Life Goals 53:29 - Kevin King's Words of Wisdom

In this special episode of The Rachel Hollis Podcast, we're bringing together four different doctors (all of whom are badass women) to discuss women's health and how to thrive at every stage of life. With insights from Dr. Mindy Pelz, Dr. Robyn Chutkan, Dr Taz and Dr Shivali we explore hormonal balance, gut health, holistic wellness, and the resilience it takes to navigate life's transitions. Tune in for practical tips and inspiring stories to help you prioritize your health and feel empowered at any age.Get your copy of Rachel's New Book Here: Audible, Amazon, Barnes & Noble, Books-A-Millon, Bookshop.org, or wherever books are sold! Sign up for Rachel's weekly email: https://msrachelhollis.com/insider/Call the podcast hotline and leave a voicemail! Call (737) 400-4626Watch the podcast on YouTube: https://www.youtube.com/c/RachelHollisMotivation/videosFollow along on Instagram: https://www.instagram.com/MsRachelHollis To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices.

In this episode, we unlock shopper insights to help you master your click-through rate strategy, grab attention, boost clicks, stop the scroll, and stand out on Amazon. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Ever wondered how to make your Amazon listings more irresistible to shoppers? Join us as we welcome John Aspinall from PickFu, who spills industry secrets on optimizing listings for maximum click-through rates. Learn how compelling imagery and strategic elements can capture attention on Amazon's bustling search results page. John provides valuable insights into the visual dynamics of competitive categories like supplements, guiding sellers on how to stand out amidst different SERP layouts and leveraging these insights for a marketplace edge. But getting the click is just the beginning—converting that interest into a sale is the real challenge. Discover the art of crafting product detail pages that communicate essential information succinctly, especially for products like supplements. John and I dissect the importance of using real images over illustrations and how to harness "dead pixel real estate" on packaging to convey key benefits. From hero images that grab attention to tailoring strategies for various product categories, we explore the nuances of engaging potential buyers and boosting click-through rates. Visual appeal can make or break a sale on Amazon, and we explore how packaging design can influence consumer behavior. John sheds light on how subtle differences in color and design can tip the scales between commoditized products and unique offerings. Learn how professional color choices can sometimes outshine cheaper, brighter options, and why clear, easy-to-read packaging is vital for a successful shopping experience. By addressing customer pain points and presenting relatable scenarios, we guide you in crafting a foolproof product detail page that enhances conversions and resonates with your target audience. In episode 641 of the Serious Sellers Podcast, Shivali, Kevin, and John discuss: 00:00 - Optimizing Amazon Listings for Better Click-Through Rate 02:15 - Brand Influence on Consumer Decision Making 07:00 - Optimizing Product Listings for Conversions 07:49 - Enhancing Product Detail Page Engagement 13:47 - Alt Text and Brand Story Module 17:29 - Amazon Merchandising and CTR Strategy 20:59 - Visual Packaging Increases Sales 23:47 - Maximizing Amazon Brand Ad Clicks 30:37 - Enhancing Product Listings With Creative Merchandising 33:44 - Optimizing Product Listings for Higher Conversion 34:38 - Improve Product Detail Pages for Conversions

An Amazon FBA shipment change, TikTok shop not allowing dropshipping anymore, and Walmart launching an in-home testing program. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon FBA Shipment Change https://sellercentral.amazon.com/help/hub/reference/GC3Q44PBK8BXQW3Z TikTok Shop Drops Dropshipping The TikTok outage caused TikTok Shop sales to spike, not sink https://digiday.com/marketing/the-tiktok-outage-caused-tiktok-shop-sales-to-spike-not-sink/ Apple, Google remove TikTok from stores as app halts service in U.S. https://www.cnbc.com/2025/01/18/apple-google-remove-tiktok-from-stores-as-app-halts-service-in-us.html Apple won't return TikTok to the App Store until it's sold to a U.S. buyer https://appleinsider.com/articles/25/01/21/apple-wont-return-tiktok-to-the-app-store-until-its-sold-to-a-us-buyer Walmart will now let suppliers test products in its customers' homes https://www.modernretail.co/operations/walmart-will-now-let-suppliers-test-products-in-its-customers-homes/ Inventory Defect and Reimbursement portal now available https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkVaMk1ZR05KWFNDSEw2 New Features for Amazon Advertisers https://advertising.amazon.com/API/docs/en-us/release-notes/index New Amazon product title requirements effective January 21, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNEJGOUZIUUs4SFBXWkRV In the next segment, we turn our attention to exciting new Helium 10 product features and updates in the Amazon marketplace. We introduce powerful features inside Helium 10 Adtomic like the Share of Voice tool. This tool is designed to enhance brand visibility and streamline advertising campaigns. Furthermore, Shivali guides us through a compelling strategy for expanding product offerings by leveraging niche book topics by using Helium 10's Black Box tool for KDP allowing sellers to tap into new markets and diversify income streams. By identifying high-potential keywords with low competition, sellers can capitalize on existing skills and broaden their market presence. Don't miss this episode for a comprehensive look at these critical updates and strategies to enhance your e-commerce success. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon FBA Shipment Change 02:34 - TikTok Shop Drops Dropshipping 04:23 - TikTok Sales Spike 05:36 - TikTok App Unavailable 07:06 - Walmart's Scintilla 08:59 - IDR Portal LIVE 10:33 - New Features for Advertisers 12:06 - Title Policy Reminder 12:51 - Helium 10 New Feature Alerts 19:09 - Training Tip: Black Box For KDP

Temu and Shein are revolutionizing Black Friday marketing, the first ever live selling analytics platform inside TikTok shop, and is Amazon Japan under increased scrutiny? These and more on this buzzing episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Japan competition authorities raid Amazon Japan, source says https://www.reuters.com/technology/japan-authorities-raid-amazon-japan-possible-anti-competitive-practices-nikkei-2024-11-26/ How Rufus, Amazon's AI-powered shopping assistant, makes holiday shopping quick and easy https://www.aboutamazon.com/news/retail/amazon-rufus-online-shopping-tips Temu And Shein Shake Up Black Friday Marketing Landscape https://finimize.com/content/temu-and-shein-shake-up-black-friday-marketing-landscape Shein Urges Court to Keep Lawsuit Against Temu in Play https://www.thefashionlaw.com/shein-urges-court-to-keep-lawsuit-against-temu-in-play/ Stickler First With Live Commerce Analytics App in TikTok Shop App Store https://www.martechcube.com/stickler-first-with-live-commerce-analytics-app-in-tiktok-shop-app-store/ Making Programmatic Smarter: How Amazon's Dynamic Traffic Engine (beta) Tackles Inefficiencies in Ad Buying https://advertising.amazon.com/en-us/resources/whats-new/dynamic-traffic-engine/ Everything you need to know about Amazon's discounted Prime membership for young adults https://www.aboutamazon.com/news/retail/amazon-prime-student Buy with Prime Expands with Launch of New Merchant SteveMadden.com https://press.aboutamazon.com/2024/11/buy-with-prime-expands-with-launch-of-new-merchant-stevemadden-com Lastly, we discuss the exciting features of the Helium 10 Cerebro AI tool, offering insights into competitor sales performance and keyword trends. Don't miss out on how you can leverage these news stories and advancements to stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:52 - Amazon Japan Raided 02:37 - Rufus Pro-Tips 04:20 - Temu & Shein Hike CPC 05:48 - Shein versus Temu Lawsuit 07:39 - 1st Live Selling Analytics App 08:46 - Dynamic Traffic Engine 10:07 - Amazon Prime Student 10:58 - Buy with Prime Expands 12:35 - Helium 10 New Feature Alerts 19:31 - Training Tip: Find Holiday Season Keywords with Magnet

In this episode, let's talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season. Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods. Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond. We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4's high-stakes holiday season. In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss: 01:35 - Optimizing Amazon PPC Strategies for Q4 07:37 - Day Parting for Ad Campaigns 12:05 - Optimizing Ad Campaign Strategies and Goals 16:14 - More Amazon PPC Strategies and Competitor Targeting 23:42 - Influencing Rufus AI Through Campaigns 25:05 - Amazon Marketing Cloud (AMC) for PPC Growth 27:28 - Increasing Market Share Through Aggressive Marketing ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. How TikTok Shop is ‘reimagining' Black Friday-Cyber Monday https://www.retailbrew.com/stories/2024/10/31/how-tiktok-shop-is-reimagining-black-friday-cyber-monday Alexa is now available as a new supply source for online video ads for self-service advertisers https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen/ Explore Amazon's new Virtual Holiday Shop—an immersive 3D shopping experience that makes it easier to find the perfect gifts https://www.aboutamazon.com/news/retail/amazon-shop-holiday-gifts How livestreams are taking over TikTok Shop https://www.modernretail.co/technology/how-livestreams-are-taking-over-tiktok-shop/ But that's not all—we've got some exciting updates from Helium 10 to share! Grab the chance to join us in Milan, Italy, for an empowering workshop co-hosted with Avask. Helium 10 Elite Milan, Italy Amazon Seller Workshop https://h10.me/milan - Use Code HELIUM50 to get 50% Off Your Tickets Plus, we're rolling out next-level tools like the enhanced Follow-up for bulk review tracking and the Managed Refund Service for Diamond members, ensuring you maximize your reimbursements from Amazon. And let's not forget the mighty Helium 10 Market Tracker tool—essential for honing in on specific keywords to boost your product group's market presence. Tune in to equip yourself with these serious strategies and gain a competitive edge in the Amazon-selling arena. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - Amazon Coupon Update 02:29 - TikTok Shop Exclusive 04:24 - Country Specific Images 06:19 - Amazon DSP x Alexa 07:42 - 3D Holiday Shopping 10:20 - TikTok Shop Lives 13:06 - Helium 10 Italy Workshop 14:10 - New Feature Alerts 17:42 - Training Tip: Amazon Market Share Tracker ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon coupon change? Is live shopping finally taking off on TikTok shop, a new way to update images by marketplace. These stories and more on this version of the Weekly Buzz how cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and we also let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All right, let's go ahead and hop directly into the news. We've got what's buzzing. All right, let's go ahead and hop directly into news. We got a few news articles to go over today, some of them pretty interesting. Now, this first one is going to be from, actually, your Seller Central dashboard, in case you missed it, a pretty cool update that they are doing on coupons, which may be relevant to you, especially with Black Friday coming up.   Bradley Sutton: Cyber Monday, maybe you've got some coupons plan. It's entitled percentage off coupons can now be applied on up to five items per order. So what's different? Well, before, if there was a percentage off coupon we're not talking about the dollar off, you know, like $5 off but it was the ones where you can save, like 10% off. 15% off, the customer could only use one coupon per order. So let's say you know they had, you know from your store, three different items that they wanted to get, but each of them had a 10% off coupon. The customer would have to order that three times, like three separate orders. They couldn't add all three to the cart and have that coupon work. Now, when you create a coupon in seller central you can select no for limit redemption to one per customer. Now that means the percentage off coupon can be applied to a maximum of five items per order. All right, if you select yes in that section, only one coupon is going to be allowed to order, all right. So again, for example, it gives an example here If a customer clicks a 10% off coupon, let's say the offer price is $50. Okay, and then they buy three of your items. They're going to be able to use the coupon on all three items in one shopping cart for a $15 discount total. Why is that? Well, if it's 10% off, it's a $50 item each one. That means it's $5 off, but again, we're talking about three items total of $15 off. So again, a pretty cool update here. You'll keep that in mind as you're creating your coupons here in this shopping season and beyond.   Bradley Sutton: Next article, switching marketplaces. Now is an article from retailbrew.com and it's entitled how TikTok shop is re-imagining Black Friday and Cyber Monday. Now, this is interesting because they're doing something a little bit different. Now, historically, a lot of the sellers maybe I could say most who are selling on TikTok shop they're probably selling on Amazon the same product as well. Right, very rarely do you see larger sellers launching TikTok shop only products that you know they just came up off the top of their head and they're not selling it on other marketplaces. But now TikTok, it says, wants to offer US shoppers products from lesser known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon. All right, so that's interesting, ok. Now it's saying that new product launches, exclusively for Black Friday, will be on TikTok shop shelves in November. Now this is like some special new promotion that some TikTok shop sellers are going to be able to participate in. However, according to this article, it seems like you're only going to be able to participate in it if you have a product that is TikTok shop exclusive, in other words, not on Amazon or Shopify or Walmart or other websites. Now this article goes on to say how there still will be special ways to participate in Black Friday, Cyber Monday, even for bigger brands or ones that are across platforms. But how many of you guys are shipping or selling on TikTok shop these days? I've started it on a couple of my accounts and it's going pretty pretty well for not that much effort my accounts. So I think it's definitely something that you guys should consider starting on, especially if you are based in the United States. If you're based overseas, it's a little bit harder to get a TikTok shop open. But let me know in the comments below how many of you guys are selling right now on TikTok shop and how many of you are going to participate in some kind of Black Friday, Cyber Monday deals.   Bradley Sutton: Next article is going back to Seller Central. It's entitled Image Managers'. Country-specific Features Give you More Control Over Visuals. All right. So we announced something like this before, but it's kind of like a reminder by Amazon In case you didn't know. You know, historically a lot of sellers had problems when they're selling a product, you know, maybe, let's say, in USA, and then they expand to the Mexican marketplace, or they expand to Amazon Germany, right, or they expand to Amazon Japan. Well, amazon would pull in the listing information right, the images right, and maybe the rest of the listing is translated okay. But the images that share across the platform and sometimes you change your image in US well, it changes it across. You know the platforms.   Bradley Sutton: Now, for those selling in marketplaces with other languages, you want you know the images to be for that marketplace, especially if you're using infographics that have you know words on it. You don't want you know Japanese words, you know coming up in your Amazon Germany marketplace. So now Amazon's like saying, hey, we've got new country specific features in the image manage tool. Right, you can view and delete localized images that display in a specific country, such as images that contain text in the local language. So the new features in this tool are country specific image views, so you can view both global and country specific images in separate sections, and now an image deletion capability, where you can delete country specific images directly from image manager to keep your library organized and up to date. So those are two like mini features, but perhaps this whole feature of of this, this page, is new to you and you were just thinking that you could only edit your images with flat files or in the edit listing in each marketplace and you're worried that the same image would publish across marketplaces. Make sure to check out your image manager tool, especially for those of you selling in multiple marketplaces.   Bradley Sutton: Next article is from Amazon itself and it's entitled Alexa is now available as a new supply source for online video ads for self-service advertisers. All right, there's been rumblings that that there's going to be more of an emphasis on shopping on Alexa, especially if Alexa goes the generative AI route. But even before that happens, you can now, if you're advertising with amazon DSP, you can now select Alexa as a video supply source. All right, so those advertisers, if you're running self-service online video ads on amazon DSP, you are going to be able to see Alexa as an additional inventory supply that is checked by default for video line items. Now one question you might have is well, amazon is cost per click pay per click right. When is a click recorded? Well, it says here it's recorded when the customer clicks on the autoplaying online video ad on the Alexa home screen to launch the video ad in the full video screen view. So it sounds like if the ad just plays and maybe the person in their house is across the room, they just listen to it, and maybe the person in their house is across the room, they just listen to it. They're still getting that view, but you're not going to have to pay for the click unless they actually go to their Alexa device and click it to expand the video out to full screen. For now, this is available only in the United States.   Bradley Sutton: Next article, also from Amazon, and it's entitled Explore Amazon's New Virtual Holiday Shop an immersive 3D shopping experience that makes it easier to find the perfect gifts. That's literally the for those listening in their cars or on the radio and not seeing this on YouTube. That is literally the entire title for this article, and it's you know. We've talked about this before and shown you how. You know, some big, huge sellers have access to these like 3D storefronts, right? So that's what's happening, where there's going to be these virtual holiday shops. That has 3D technology powered by Amazon Beyond that will showcase different products that buyers can buy All right Now this is mainly right now for huge companies.   Bradley Sutton: It says items from sought after brands like Beats and Kim Kardashian, Kate Spade, Bumble and Bubble Coach, et cetera, et cetera. So you can kind of like you know, for those not watching this on YouTube just it's like you're going into this virtual reality for a shop and you're looking at shelves and different. There's like Easter eggs where products, their product offers, are going to come up if you find the Easter eggs on the top of the shelf somewhere or something like that. But it's this kind of like virtual reality shopping experience. Now, the reason why I mentioned this even though it probably doesn't affect 99.9% of us who aren't beats by Dre and Kim Kardashian etc. Is that again, this is kind of like a preview of what could be the future for even just regular sellers. Remember, before you know, prime video and different advertising on TV and stuff was only available to like humongous you know sellers. Services like AMC was only available to bigger sellers who are using DSP. A lot of the things that start off at the top level of Amazon sellers and brands eventually trickles down for the rest of us, and so, you know, I could absolutely imagine a world where these virtual reality based shopping experiences are going to eventually be open to the rest of us and then maybe we're going to be able to make a virtual reality like shopping kind of mall or mini room where we can have our products. Like, imagine a spooky one where I can design it and then there's coffin shelves on the wall that people can buy and bat-shaped bath mats and all of our other spooky, Manny's Mysterious Oddities products. What about you guys? How's your creative mind Like? Can you start thinking about how you would design your virtual shopping mall? Those of you who want to get a preview of how it's going to look, make sure to check out your regular Amazon app. Go to some of these big brands and maybe you'll be able to see these virtual holiday shopping centers.   Bradley Sutton: Next article is from modernretail.co and it's entitled how Livestreams Are Taking Over TikTok Shop. You know, for literally years now the four years we've been doing the weekly buzz we have been talking about articles and articles about how live shopping. Different marketplaces keep trying to make it a thing you know Amazon, et cetera and it just doesn't seem to take off in this country, like it has in China, for example, where it is huge, booming business. But now more and more we're reading about perhaps you know things are shifting and it's mainly because of TikTok shop. So this article here talks about a brand called BK Beauty. They hosted an eight-hour live stream. Remember we did a seven-hour Meganar, a live webinar, in Helium 10 a few weeks ago, where they're like, hey, we can do one better, we'll do an eight-hour live stream. And they did it at the brand's headquarters in Austin, texas, and the eight-hour live stream ended up getting them $100,000, over $100,000 of sales in eight hours. Is that worth the eight hour live stream? All right, that is pretty amazing. All right, $100,000. Now, a couple of weeks later, it says that TikTok flew the BK Beauty staff members to their own studios, the TikTok studios in LA, to do more live streams. And then now TikTok gave them like this whole big fancy setup in order to live stream again and then they ended up doing a 10 hour live stream and that was so successful that it says BK Beauty has now made live streaming a key part of its e-commerce strategy and they're going to go to the LA studio again for TikTok this month to do even more.   Bradley Sutton: You know Black Friday and Cyber Monday campaigns for, for live selling. But again, you know, does this mean that finally, you know, live streaming is going to take off? I'm still a little bit hesitant to say that I need to see more success stories, but I have been hearing a little bit more rumbles around live streaming lately than, like, say, last year. Um, thanks to Tik TOK shop. Uh, those of you selling on Tik TOK shop, are you doing live streaming? You don't have to do it in a fancy studio or go eight hours live. Um, you know, give it a test, uh, sign up for it. And you know, do a test, sign up for it and do a test, maybe just in your own home studio. Or you don't even have a studio, just do it in your bedroom. See how it goes. Sometimes TikTok shop buyers are kind of like open to genuine streams and videos. They don't need fancy setups all the time, but it's worth a try. I don't think you'll be able to get $100,000 in eight hours, but let's see what you can get if you do live streaming on TikTok shop.   Bradley Sutton: All right, last up, last call, all right for next week, just in a couple of days, on Monday, myself and Shivali and a bunch of other top speakers from around the world will be in Milan, Italy, for our first ever Helium 10 workshop there in Italy, all right, so it's going to be on the 11th Monday and it's going to be co-hosted by Avask, and you can get there by going to h10.me forward slash Milan, h10.me/milan, and it's going to be an all day event. We're going to have lots of networking. If you want to save 50% on the tickets, the tickets are already cheap it's only like 89 euros, I think but if you want to save another 50% off, use the code Helium 50, helium 50 upon checkout. It would be great to be able to meet you guys out there. I just talked to somebody last night on Instagram. He's like let me book my flight and get over there, I'll see you on Monday. So if you guys are in Europe, I would love to see you in Milan, Italy, on Monday.   Bradley Sutton: All right, that's it for the news this week. Let's go ahead and hop into our new feature alerts from Helium 10. Now, the first one is about follow up. All right, so, first of all, follow-up is a tool that every Helium 10 platinum member and above has access to, all right, so it's not like something that's gated at a very high level. You can set up, guys, uh, your, your follow-up for all your products to send automated review requests using either the Amazon request review or even your own custom email. But an important aspect of this is being able to measure hey, how are your review requests working? Like, what kind of engagement are you getting? Like, how many ratings and reviews are you actually getting as a result of your outreach campaign? Well, the new feature is now you can do that in bulk, all right. So how this works is right here in your follow-up dashboard. These are the rating trackers that you can actually see. You can see how many reviews requested and then how many uh ratings you received, and so you can see your request and rating conversion rate, right. So now the new thing is, go to your product ratings tab right here, and then you can do bulk the ones that are not active. So, for example, I'm going to go ahead and select the united states marketplace and I'm going to be like, hey, here's, my egg tray is not active. I see here, my large coffin shelf isn't active, so I just select as many as I can. Uh, you guys should select all in opinion, that all of your active products and then hit enable product rating tracking. All right, so if you're new to follow up, you're not going to be tracking any of them, all right, so make sure to go ahead and hit enable product rating tracking and that will go ahead and start tracking so you can see how many reviews you're getting week by week, month by month, et cetera.   Bradley Sutton: Next new update is going to be, for some of you, diamond members All right, so we've been rolling this out little by little. Uh, check your account. All right guys. So if you have a diamond account, check your account on the very top. Do you have something that says manage refund service? All right, so this is a new feature that is coming out to diamond members. Before it was only our supercharger counts, but this is the Helium 10 version of being able to get you reimbursements and refunds from Amazon, but where Helium 10 is the one that's actually going to go in and set everything up for you. Like, we have refunding. You guys know about refund genie, where we'll give you the reports for loss and damage items and then you submit it to Amazon in order to get the money back. Well, with MRS or managed refund service, we're the ones who are going ahead and fighting with Amazon for you, filing those claims and arguing with Amazon, trying to get your money back, and then Helium 10 takes a percent of whatever we find for you, all right. So, those of you who have diamond plan, you're not automatically entered into this, but let me show you what you can do. You hit manage refund service. Now mine is going to be already active, but what you're going to want to do is, if you have that, just go here. You can see in one of my accounts I got 400 bucks already back and you're going to hit set up account, all right. So hit set up account and it will like run you through the system. Again, we're only taking 15% of whatever we find. So, like, if we can't find any money that you're owed and we can't win any money for you pay us nothing, all right. So this is a new feature for some Diamond members. Eventually, all diamond members will have it later. So if you want to see if you have access to it, just go to your dashboard and see if you have managed refund service there, all right?   Bradley Sutton: Next up, let's do our training tip of the week, and this is a tool that sometimes I think people sleep on. It's been. We've had this tool for maybe four years now. It's called market tracker, all right, and this is available at all levels of Helium 10. Even if you have Platinum, Diamond, doesn't matter. I highly recommend setting this up for every single one of your product groups you have, all right, for example. Uh, I've got a product that is a bat shaped bath mat, all right. So I set it up, and the first thing that I did was I set up the very specific keywords. Don't do broad keywords like bat bath mat. Um, you know, I'm sure I get some sales from the keyword Gothic decor, but that's very broad right. I pick very, very specific keywords. It doesn't have to be your best keywords or the highest search volume. You want to pick the keywords that really define your product. So I did bat bath mat. I put bat rug and bat bath rug right, and then you put in your own products and those who you already know are your direct competitors, and then we set up the market.   Bradley Sutton: And then the reason why this is cool is the kind of things that you are looking at. First of all, is your market volume, right. So many people sometimes say, oh hey, is anybody sales down? Or I'm not sure if I'm doing really good, my sales are down. This is terrible, but sometimes, if your sales are down, there's nothing wrong with that why? And your sales are going to go down. Well, you're just staying with the market, all right. Your market share, your piece of the pie, is what matters, all right. Your percentage of how big your pie is? Now, if the whole pie gets smaller, as long as your piece of the pie stays about the same percentage, you're not doing too bad, all right. So that's what Market Tracker can do is telling you, hey, what's the size of the pie, and then what is your market share? So, like, my market share of the Bathmat market is 7.8%. And then, over time, how is your share changing? I used to have 15% of the market, look here but now I'm only at 6.9%, 7%, so I'm losing market share, right?   Bradley Sutton: The other thing that this tool does is it gives me a heads up if there is a new mover and shaker that it detects in my niche. So, for example, it's saying hey, look at this, um bat bath mat. You know, do I want to track? I'm like, yeah, that looks like a bat bath mat. I'll go ahead and track it. I don't have to be like trying to look for new products that are popping up in the in the niche. I don't have to be constantly refreshing my keywords hey, is there a new mover and shaker in my niche? No, market Tracker is going to tell me. Sometimes it's going to throw me some products that it's suggesting that could be in my niche but it's not really like.   Bradley Sutton: Look at this one here's a Halloween bat or bath rug, but it looks like ghost or something. Is this my direct competitor? Is this a bat shaped bath mat? No, so I'm going to hit ignore, right. But before I do that, I'm going to go ahead and copy this ASIN and I might want to go ahead and either. Number one, think about it as a potential expansion to my product line, like if I'm selling bat-shaped bath mats, maybe this ghost-shaped bath mat would hit my target market, right. But number two, I might test this in one of my ASIN targeting campaigns in PPC, you know, maybe a sponsor display campaign or a product targeting ad.   Bradley Sutton: Here's another one, a coffin shaped bath mat right Again, that could be a potential new product for me or at the very least somebody who might be interested in a bat shaped bath mat. They could be interested in a coffin shaped bath mat. Maybe I want to go ahead and target this product in a PPC. So again, this tool is super cool. It's been around for years, but I think a lot of you haven't been utilizing it. Make sure for each and every one of your product groups. Go into market tracker, create your market and start tracking how you're doing in your niche. Is your size of the pie increasing or decreasing, who are the new movers and shakers in your niche and what are some potential product line extensions and what are some potential targets for product targeting ads? This tool can do all of that and more, but only if you use it. So make sure to get in there today and start using it. All right, guys. That's it for this week's news. We'll see you next week to see what's buzzing.

For this week's buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart Black Friday Deals Events Dial Up the Thrill of the Deal https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal TikTok Shop pushes livestreams to drive holiday shopping https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Amazon's latest actions against fake review brokers: Amazon and Google file parallel lawsuits against a fake review website https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Lastly, we explore keyword search volume research strategies using Cerebro, providing valuable insights to enhance your Amazon selling strategy, particularly for the crucial Q4 planning. In this episode of the Weekly Buzz by Helium 10, Shivali talks about: 00:51 - Valid Tracking Rate Update 02:44 - Brand Tailored Promotions 04:40 - FBA Export Expansion 05:28 - Product Videos Go Global 06:14 - Walmart's Multi-Event 07:55 - TikTok Livestreams 09:55 - TikTok x Venmo 11:14 - Rufus AI Beta EU 12:37 - Fake Reviews 13:43 - Amazon Marketing Cloud Strategy 14:00 - Training Tip: Find Search Volume Number Of Refined Key Phrases ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos