Podcasts about shivali

In part two of our Seller Strategy Masterclass, discover how to use Helium 10's Chrome Extension to uncover Amazon sales data, find product opportunities, and dramatically cut FBA costs—all with just a few clicks. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join Shivali Patel as we continue our Seller Strategy Masterclass, where we focus on the power of the Helium 10 Chrome Extension for Amazon, Walmart, and TikTok Shop sellers. In this episode, Shivali explores how to harness this tool to estimate product sales, locate Alibaba suppliers, and optimize packaging to reduce costs. By highlighting lesser-known features like child-level variation sales and seller location insights, she offers guidance on leveraging these tools to gain a competitive edge. We'll also discuss the Amazon search bar as a product research strategy, utilizing long-tail keyword suggestions, title density analysis, and the significance of Amazon's related searches. Plus, Shivali introduces the Smart Complete feature, which offers fresh keyword suggestions from real user data. It provides new opportunities for sellers to enhance their product research and discover new niches in the Amazon marketplace. Listen in as we explore advanced product research techniques with the Xray tool from the Helium 10 Chrome extension. We'll show you how to use it beyond the typical search results page, applying it to Amazon's best sellers page and seller storefronts to validate product demand efficiently. We'll examine key metrics like seller location, listing age, and fulfillment type to assess market competitiveness and opportunities. By customizing product opportunity criteria with the two-factor success score, you'll learn how to evaluate niches efficiently. We also focus on understanding the intersecting factors influencing profitability in Amazon selling, like price and FBA fees, while exploring strategies to detect review manipulation. Whether you're a seasoned seller or just starting, this episode is packed with strategies to optimize your E-commerce business. In episode 668 of the Serious Sellers Podcast, Shivali talks about: 00:00 - Amazon Sales Strategy the Helium 10 Chrome Extension 08:11 - Real-Time Keyword Validation and Product Idea Generation 11:00 - Maximizing Amazon Keyword Data With Helium 10 Xray Keywords 12:18 - Advanced Product Research Techniques 16:39 - Efficient Product Opportunity Qualification Strategy 23:48 - Importance of Product Dimensions for Profits 23:52 - Amazon Product Profit Analysis 27:16 - Assessing Review Manipulation Risk Factors

Amazon's new small business report reveals exactly how the marketplace is doing for independent sellers, TikTok users reveal who's really shopping on TikTok Shop, and Amazon is issuing surprise refunds dating back to 2018. These and more buzzing news on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. New Amazon report shows small businesses have created millions of US jobs and built thriving communities https://www.aboutamazon.com/news/small-business/amazon-2024-small-business-empowerment-report Are US TikTok users turning to TikTok Shop? https://business.yougov.com/content/52193-are-us-tiktok-users-turning-to-tiktok-shop Got a Surprise Amazon Refund? We Now Know Why https://www.pcmag.com/news/got-a-surprise-amazon-refund-we-now-know-why EU plans 2 euro fee for low-value parcels in setback for Shein, Temu https://www.reuters.com/business/retail-consumer/eu-eyes-2-euro-handling-fee-online-parcels-customs-reform-2025-05-21/ Shopify launches AI tool that builds complete online stores from keywords https://www.reuters.com/business/shopify-launches-ai-tool-that-builds-complete-online-stores-keywords-2025-05-21/ Boost sales with Memorial Day Outlet merchandising https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMjlOQ1RLUUIyVEZFSzJQ Manage shipments easier with new Send to Amazon features https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSEFZSzlLRkszTFI5S0hG Change to Buyer-Seller Messaging options https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNENSQUpOSzJENkQ0VFJO For our new feature alerts, Helium 10 has introduced a powerful update to its Helium 10 Ads Campaign Builder, now supporting Sponsored Display Audience Targeting with options to optimize for impressions, visits, or conversions, along with expanded audience targeting and multiple ad formats, including video. Additionally, the revamped Ads Academy. Hosted by Bradley Sutton and Destaney Wishon, offers a comprehensive, beginner-to-advanced course on Amazon advertising, accessible to all Helium 10 paid subscribers. This week's strategy highlights how sellers can use Helium 10's Search Query Performance Analyzer tool to identify every keyword that generated a sale over a specific period directly from Amazon data. Unlike Amazon Seller Central, this tool allows for efficient filtering by product, keyword, and time frame, offering a faster, clearer view of what's truly driving sales. As we wrap up this episode, we invite you to stay tuned for the latest trends shaping the e-commerce landscape, equipping you to thrive in a rapidly evolving market. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:50 - $2.5 Trillion Milestone 02:52 - TikTok Shop Truth 05:23 - Refunds from 2018 06:52 - EU Hits Back 08:50 - Shopify Builds Stores 10:08 - Amazon Adds Audio 12:08 - Homepage Outlet Push 13:34 - Send-to-Amazon Updates 14:50 - Message Marked Gone 15:38 - Helium 10 New Feature Alerts 18:29 - Training Tip: Search Query Analyzer by Helium 10

Temu is halting shipments from China and Amazon is reporting on pricing changes on the platform due to the tariffs. This and more on this week's episode of the Weekly Buzz! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Temu halts shipments from China to US, shifts to selling from American warehouses https://www.usatoday.com/story/money/2025/05/05/temu-us-china-shipments/83456690007/ Shein, Temu ramp up advertising in UK and France as US tariffs hit https://www.reuters.com/business/media-telecom/shein-temu-ramp-up-advertising-uk-france-us-tariffs-hit-2025-05-05/ Amazon addresses tariffs, fulfillment as it reports Q1 sales growth https://www.digitalcommerce360.com/article/amazon-sales/ Introducing Amazon Haul – thousands of products for £20 or less, with the majority under £10 https://www.aboutamazon.co.uk/news/retail/amazon-haul-uk-affordable-products TikTok Shares Data on IP Detection and Shopping Safety https://www.socialmediatoday.com/news/tiktok-shopping-safety-ip-protection-report/747077/ How to use Prime Video's new 'Shop the Show' feature to discover products from your favorite series, movies, and live sports https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video Generate brand names with Amazon's new AI tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDVDRVVaNllNSDJWUlRa Road to Walmart's Open Call 2025 https://corporate.walmart.com/suppliers/investing-in-american-jobs/events/annual-open-call/open-call-2025 his episode is packed with actionable insights, including Helium 10 training tips from Bradley and Shivali. Plus, we present our all-new tariff hub—a one-stop resource for navigating the complexities of international trade. Whether you're an e-commerce veteran or a newcomer, these updates are invaluable in shaping your strategy. Tune in for an engaging session packed with strategic insights and valuable updates for sellers at every level in the e-commerce world. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:50 - Temu Halts Shipments from China 03:50 - Shein and Temu Increase EU Advertising 05:47 - Amazon Reports Tariff Impact 08:45 - Amazon Haul UK 09:40 - TikTok Protecting IP 11:37 - Amazon Shop the Show 13:08 - New Amazon AI Tool 13:57 - Road to Open Call 15:43 - Training Tip #1: Child ASIN Sales Estimates 17:52 - Training Tip #2: Filter Amazon Brand Analytics Keywords 20:46 - Helium 10 Tariff Hub - h10.me/tariffhub

Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversary https://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/ The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops. Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasures https://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.html Amazon's new 'Buy for Me' feature helps customers find and buy products from other brands' sites https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands Amazon is already changing its ultra-cheap Temu copycat https://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump Walmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Week https://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-week Temu partners with DHL for local-to-local in Europe https://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/ TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mix https://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/ Save the date for Amazon Accelerate, September 16–18 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENE Best Buy launches creator platform with shoppable storefronts https://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefronts Helium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you'll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what's working without leaving the page. Helium 10's Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon's search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon's Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:48 - 104% TARIFFS? 02:40 - Loophole Slammed Shut 05:31 - Amazon's Buy For Me AI 08:57 - Haul Gets a Makeover 10:41 - Walmart+ Week Returns 12:29 - Temu Eyes Europe 13:39 - Amazon Wants TikTok? 15:26 - Accelerate 2025 Confirmed 16:44 - Best Buy Goes Creator 18:09 - Helium 10 New Feature Alerts 20:13 - Strategy of the Week

Shivali Patel shares her journey from aspiring med student to e-commerce expert, plus FBA tips, AI insights, and a 7-day challenge to find winning products. Don't miss this episode! What if you could transform your career from the traditional paths to the flexible world of digital entrepreneurship? Join us for a captivating conversation with Shivali Patel, who shares her unconventional journey from aspiring medical student to a thriving Amazon seller and brand evangelist for Helium 10. Discover how Shivali's pivot into the e-commerce space began with dropshipping and evolved into a passion for creating self-help content through Kindle Direct Publishing (KDP). Shivali's story is a testament to the vast opportunities within the digital economy and the power of strategic career changes. As Shivali recounts her fascinating transition from beauty queen to Helium 10 evangelist, we explore the dynamic realm of e-commerce software. Uncover the unique strengths of tools like Helium 10 that enhance the seller's experience, driven by Shivali's expertise in marketing and communications. This episode is packed with personal anecdotes and highlights the competitive edge Helium 10 provides to sellers navigating the digital landscape. Shivali also shares practical strategies for Amazon sellers, including a seven-day challenge designed to find profitable products using Amazon FBA, while emphasizing the importance of perseverance and community support in overcoming initial hurdles. We also venture into the world of networking and knowledge-building, where Shivali discusses the value of attending industry events and engaging with professional communities for growth. Learn about the role of AI tools in book publishing and the future of AI in e-commerce, offering insights into creating and selling products in a rapidly evolving market. With actionable advice and inspiring stories, this episode is a must-listen for anyone eager to thrive in the competitive world of Amazon selling and beyond. In episode 437 of the AM/PM Podcast, Kevin and Shivali discuss: 02:12 - Interview on Content Creation Collaboration 07:55 - Entrepreneurial Journey 10:48 - From Beauty Queen to Helium 10 Evangelist 11:07 - Perspective Shift From User to Ambassador 19:30 - 7-Day Challenge for Amazon FBA Sellers 22:31 - KDP Metadata Training and Replays 27:20 - Building Relationships and Resources for Sellers 29:47 - Investing in Knowledge and Connections 31:05 - Mastermind Events and Networking ROI 35:44 - Exploring Opportunities With Amazon KDP 36:38 - Navigating KDP and Book Publishing 42:52 - Optimizing Book Cover Design for Conversions 45:56 - Future of AI and Amazon 51:17 - Shivali's Ultimate Life Goals 53:29 - Kevin King's Words of Wisdom

In this special episode of The Rachel Hollis Podcast, we're bringing together four different doctors (all of whom are badass women) to discuss women's health and how to thrive at every stage of life. With insights from Dr. Mindy Pelz, Dr. Robyn Chutkan, Dr Taz and Dr Shivali we explore hormonal balance, gut health, holistic wellness, and the resilience it takes to navigate life's transitions. Tune in for practical tips and inspiring stories to help you prioritize your health and feel empowered at any age.Get your copy of Rachel's New Book Here: Audible, Amazon, Barnes & Noble, Books-A-Millon, Bookshop.org, or wherever books are sold! Sign up for Rachel's weekly email: https://msrachelhollis.com/insider/Call the podcast hotline and leave a voicemail! Call (737) 400-4626Watch the podcast on YouTube: https://www.youtube.com/c/RachelHollisMotivation/videosFollow along on Instagram: https://www.instagram.com/MsRachelHollis To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices.

In this episode, we unlock shopper insights to help you master your click-through rate strategy, grab attention, boost clicks, stop the scroll, and stand out on Amazon. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Ever wondered how to make your Amazon listings more irresistible to shoppers? Join us as we welcome John Aspinall from PickFu, who spills industry secrets on optimizing listings for maximum click-through rates. Learn how compelling imagery and strategic elements can capture attention on Amazon's bustling search results page. John provides valuable insights into the visual dynamics of competitive categories like supplements, guiding sellers on how to stand out amidst different SERP layouts and leveraging these insights for a marketplace edge. But getting the click is just the beginning—converting that interest into a sale is the real challenge. Discover the art of crafting product detail pages that communicate essential information succinctly, especially for products like supplements. John and I dissect the importance of using real images over illustrations and how to harness "dead pixel real estate" on packaging to convey key benefits. From hero images that grab attention to tailoring strategies for various product categories, we explore the nuances of engaging potential buyers and boosting click-through rates. Visual appeal can make or break a sale on Amazon, and we explore how packaging design can influence consumer behavior. John sheds light on how subtle differences in color and design can tip the scales between commoditized products and unique offerings. Learn how professional color choices can sometimes outshine cheaper, brighter options, and why clear, easy-to-read packaging is vital for a successful shopping experience. By addressing customer pain points and presenting relatable scenarios, we guide you in crafting a foolproof product detail page that enhances conversions and resonates with your target audience. In episode 641 of the Serious Sellers Podcast, Shivali, Kevin, and John discuss: 00:00 - Optimizing Amazon Listings for Better Click-Through Rate 02:15 - Brand Influence on Consumer Decision Making 07:00 - Optimizing Product Listings for Conversions 07:49 - Enhancing Product Detail Page Engagement 13:47 - Alt Text and Brand Story Module 17:29 - Amazon Merchandising and CTR Strategy 20:59 - Visual Packaging Increases Sales 23:47 - Maximizing Amazon Brand Ad Clicks 30:37 - Enhancing Product Listings With Creative Merchandising 33:44 - Optimizing Product Listings for Higher Conversion 34:38 - Improve Product Detail Pages for Conversions

An Amazon FBA shipment change, TikTok shop not allowing dropshipping anymore, and Walmart launching an in-home testing program. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon FBA Shipment Change https://sellercentral.amazon.com/help/hub/reference/GC3Q44PBK8BXQW3Z TikTok Shop Drops Dropshipping The TikTok outage caused TikTok Shop sales to spike, not sink https://digiday.com/marketing/the-tiktok-outage-caused-tiktok-shop-sales-to-spike-not-sink/ Apple, Google remove TikTok from stores as app halts service in U.S. https://www.cnbc.com/2025/01/18/apple-google-remove-tiktok-from-stores-as-app-halts-service-in-us.html Apple won't return TikTok to the App Store until it's sold to a U.S. buyer https://appleinsider.com/articles/25/01/21/apple-wont-return-tiktok-to-the-app-store-until-its-sold-to-a-us-buyer Walmart will now let suppliers test products in its customers' homes https://www.modernretail.co/operations/walmart-will-now-let-suppliers-test-products-in-its-customers-homes/ Inventory Defect and Reimbursement portal now available https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkVaMk1ZR05KWFNDSEw2 New Features for Amazon Advertisers https://advertising.amazon.com/API/docs/en-us/release-notes/index New Amazon product title requirements effective January 21, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNEJGOUZIUUs4SFBXWkRV In the next segment, we turn our attention to exciting new Helium 10 product features and updates in the Amazon marketplace. We introduce powerful features inside Helium 10 Adtomic like the Share of Voice tool. This tool is designed to enhance brand visibility and streamline advertising campaigns. Furthermore, Shivali guides us through a compelling strategy for expanding product offerings by leveraging niche book topics by using Helium 10's Black Box tool for KDP allowing sellers to tap into new markets and diversify income streams. By identifying high-potential keywords with low competition, sellers can capitalize on existing skills and broaden their market presence. Don't miss this episode for a comprehensive look at these critical updates and strategies to enhance your e-commerce success. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon FBA Shipment Change 02:34 - TikTok Shop Drops Dropshipping 04:23 - TikTok Sales Spike 05:36 - TikTok App Unavailable 07:06 - Walmart's Scintilla 08:59 - IDR Portal LIVE 10:33 - New Features for Advertisers 12:06 - Title Policy Reminder 12:51 - Helium 10 New Feature Alerts 19:09 - Training Tip: Black Box For KDP

Temu and Shein are revolutionizing Black Friday marketing, the first ever live selling analytics platform inside TikTok shop, and is Amazon Japan under increased scrutiny? These and more on this buzzing episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Japan competition authorities raid Amazon Japan, source says https://www.reuters.com/technology/japan-authorities-raid-amazon-japan-possible-anti-competitive-practices-nikkei-2024-11-26/ How Rufus, Amazon's AI-powered shopping assistant, makes holiday shopping quick and easy https://www.aboutamazon.com/news/retail/amazon-rufus-online-shopping-tips Temu And Shein Shake Up Black Friday Marketing Landscape https://finimize.com/content/temu-and-shein-shake-up-black-friday-marketing-landscape Shein Urges Court to Keep Lawsuit Against Temu in Play https://www.thefashionlaw.com/shein-urges-court-to-keep-lawsuit-against-temu-in-play/ Stickler First With Live Commerce Analytics App in TikTok Shop App Store https://www.martechcube.com/stickler-first-with-live-commerce-analytics-app-in-tiktok-shop-app-store/ Making Programmatic Smarter: How Amazon's Dynamic Traffic Engine (beta) Tackles Inefficiencies in Ad Buying https://advertising.amazon.com/en-us/resources/whats-new/dynamic-traffic-engine/ Everything you need to know about Amazon's discounted Prime membership for young adults https://www.aboutamazon.com/news/retail/amazon-prime-student Buy with Prime Expands with Launch of New Merchant SteveMadden.com https://press.aboutamazon.com/2024/11/buy-with-prime-expands-with-launch-of-new-merchant-stevemadden-com Lastly, we discuss the exciting features of the Helium 10 Cerebro AI tool, offering insights into competitor sales performance and keyword trends. Don't miss out on how you can leverage these news stories and advancements to stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:52 - Amazon Japan Raided 02:37 - Rufus Pro-Tips 04:20 - Temu & Shein Hike CPC 05:48 - Shein versus Temu Lawsuit 07:39 - 1st Live Selling Analytics App 08:46 - Dynamic Traffic Engine 10:07 - Amazon Prime Student 10:58 - Buy with Prime Expands 12:35 - Helium 10 New Feature Alerts 19:31 - Training Tip: Find Holiday Season Keywords with Magnet

In this episode, let's talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season. Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods. Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond. We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4's high-stakes holiday season. In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss: 01:35 - Optimizing Amazon PPC Strategies for Q4 07:37 - Day Parting for Ad Campaigns 12:05 - Optimizing Ad Campaign Strategies and Goals 16:14 - More Amazon PPC Strategies and Competitor Targeting 23:42 - Influencing Rufus AI Through Campaigns 25:05 - Amazon Marketing Cloud (AMC) for PPC Growth 27:28 - Increasing Market Share Through Aggressive Marketing ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. How TikTok Shop is ‘reimagining' Black Friday-Cyber Monday https://www.retailbrew.com/stories/2024/10/31/how-tiktok-shop-is-reimagining-black-friday-cyber-monday Alexa is now available as a new supply source for online video ads for self-service advertisers https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen/ Explore Amazon's new Virtual Holiday Shop—an immersive 3D shopping experience that makes it easier to find the perfect gifts https://www.aboutamazon.com/news/retail/amazon-shop-holiday-gifts How livestreams are taking over TikTok Shop https://www.modernretail.co/technology/how-livestreams-are-taking-over-tiktok-shop/ But that's not all—we've got some exciting updates from Helium 10 to share! Grab the chance to join us in Milan, Italy, for an empowering workshop co-hosted with Avask. Helium 10 Elite Milan, Italy Amazon Seller Workshop https://h10.me/milan - Use Code HELIUM50 to get 50% Off Your Tickets Plus, we're rolling out next-level tools like the enhanced Follow-up for bulk review tracking and the Managed Refund Service for Diamond members, ensuring you maximize your reimbursements from Amazon. And let's not forget the mighty Helium 10 Market Tracker tool—essential for honing in on specific keywords to boost your product group's market presence. Tune in to equip yourself with these serious strategies and gain a competitive edge in the Amazon-selling arena. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - Amazon Coupon Update 02:29 - TikTok Shop Exclusive 04:24 - Country Specific Images 06:19 - Amazon DSP x Alexa 07:42 - 3D Holiday Shopping 10:20 - TikTok Shop Lives 13:06 - Helium 10 Italy Workshop 14:10 - New Feature Alerts 17:42 - Training Tip: Amazon Market Share Tracker ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon coupon change? Is live shopping finally taking off on TikTok shop, a new way to update images by marketplace. These stories and more on this version of the Weekly Buzz how cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and we also let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All right, let's go ahead and hop directly into the news. We've got what's buzzing. All right, let's go ahead and hop directly into news. We got a few news articles to go over today, some of them pretty interesting. Now, this first one is going to be from, actually, your Seller Central dashboard, in case you missed it, a pretty cool update that they are doing on coupons, which may be relevant to you, especially with Black Friday coming up.   Bradley Sutton: Cyber Monday, maybe you've got some coupons plan. It's entitled percentage off coupons can now be applied on up to five items per order. So what's different? Well, before, if there was a percentage off coupon we're not talking about the dollar off, you know, like $5 off but it was the ones where you can save, like 10% off. 15% off, the customer could only use one coupon per order. So let's say you know they had, you know from your store, three different items that they wanted to get, but each of them had a 10% off coupon. The customer would have to order that three times, like three separate orders. They couldn't add all three to the cart and have that coupon work. Now, when you create a coupon in seller central you can select no for limit redemption to one per customer. Now that means the percentage off coupon can be applied to a maximum of five items per order. All right, if you select yes in that section, only one coupon is going to be allowed to order, all right. So again, for example, it gives an example here If a customer clicks a 10% off coupon, let's say the offer price is $50. Okay, and then they buy three of your items. They're going to be able to use the coupon on all three items in one shopping cart for a $15 discount total. Why is that? Well, if it's 10% off, it's a $50 item each one. That means it's $5 off, but again, we're talking about three items total of $15 off. So again, a pretty cool update here. You'll keep that in mind as you're creating your coupons here in this shopping season and beyond.   Bradley Sutton: Next article, switching marketplaces. Now is an article from retailbrew.com and it's entitled how TikTok shop is re-imagining Black Friday and Cyber Monday. Now, this is interesting because they're doing something a little bit different. Now, historically, a lot of the sellers maybe I could say most who are selling on TikTok shop they're probably selling on Amazon the same product as well. Right, very rarely do you see larger sellers launching TikTok shop only products that you know they just came up off the top of their head and they're not selling it on other marketplaces. But now TikTok, it says, wants to offer US shoppers products from lesser known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon. All right, so that's interesting, ok. Now it's saying that new product launches, exclusively for Black Friday, will be on TikTok shop shelves in November. Now this is like some special new promotion that some TikTok shop sellers are going to be able to participate in. However, according to this article, it seems like you're only going to be able to participate in it if you have a product that is TikTok shop exclusive, in other words, not on Amazon or Shopify or Walmart or other websites. Now this article goes on to say how there still will be special ways to participate in Black Friday, Cyber Monday, even for bigger brands or ones that are across platforms. But how many of you guys are shipping or selling on TikTok shop these days? I've started it on a couple of my accounts and it's going pretty pretty well for not that much effort my accounts. So I think it's definitely something that you guys should consider starting on, especially if you are based in the United States. If you're based overseas, it's a little bit harder to get a TikTok shop open. But let me know in the comments below how many of you guys are selling right now on TikTok shop and how many of you are going to participate in some kind of Black Friday, Cyber Monday deals.   Bradley Sutton: Next article is going back to Seller Central. It's entitled Image Managers'. Country-specific Features Give you More Control Over Visuals. All right. So we announced something like this before, but it's kind of like a reminder by Amazon In case you didn't know. You know, historically a lot of sellers had problems when they're selling a product, you know, maybe, let's say, in USA, and then they expand to the Mexican marketplace, or they expand to Amazon Germany, right, or they expand to Amazon Japan. Well, amazon would pull in the listing information right, the images right, and maybe the rest of the listing is translated okay. But the images that share across the platform and sometimes you change your image in US well, it changes it across. You know the platforms.   Bradley Sutton: Now, for those selling in marketplaces with other languages, you want you know the images to be for that marketplace, especially if you're using infographics that have you know words on it. You don't want you know Japanese words, you know coming up in your Amazon Germany marketplace. So now Amazon's like saying, hey, we've got new country specific features in the image manage tool. Right, you can view and delete localized images that display in a specific country, such as images that contain text in the local language. So the new features in this tool are country specific image views, so you can view both global and country specific images in separate sections, and now an image deletion capability, where you can delete country specific images directly from image manager to keep your library organized and up to date. So those are two like mini features, but perhaps this whole feature of of this, this page, is new to you and you were just thinking that you could only edit your images with flat files or in the edit listing in each marketplace and you're worried that the same image would publish across marketplaces. Make sure to check out your image manager tool, especially for those of you selling in multiple marketplaces.   Bradley Sutton: Next article is from Amazon itself and it's entitled Alexa is now available as a new supply source for online video ads for self-service advertisers. All right, there's been rumblings that that there's going to be more of an emphasis on shopping on Alexa, especially if Alexa goes the generative AI route. But even before that happens, you can now, if you're advertising with amazon DSP, you can now select Alexa as a video supply source. All right, so those advertisers, if you're running self-service online video ads on amazon DSP, you are going to be able to see Alexa as an additional inventory supply that is checked by default for video line items. Now one question you might have is well, amazon is cost per click pay per click right. When is a click recorded? Well, it says here it's recorded when the customer clicks on the autoplaying online video ad on the Alexa home screen to launch the video ad in the full video screen view. So it sounds like if the ad just plays and maybe the person in their house is across the room, they just listen to it, and maybe the person in their house is across the room, they just listen to it. They're still getting that view, but you're not going to have to pay for the click unless they actually go to their Alexa device and click it to expand the video out to full screen. For now, this is available only in the United States.   Bradley Sutton: Next article, also from Amazon, and it's entitled Explore Amazon's New Virtual Holiday Shop an immersive 3D shopping experience that makes it easier to find the perfect gifts. That's literally the for those listening in their cars or on the radio and not seeing this on YouTube. That is literally the entire title for this article, and it's you know. We've talked about this before and shown you how. You know, some big, huge sellers have access to these like 3D storefronts, right? So that's what's happening, where there's going to be these virtual holiday shops. That has 3D technology powered by Amazon Beyond that will showcase different products that buyers can buy All right Now this is mainly right now for huge companies.   Bradley Sutton: It says items from sought after brands like Beats and Kim Kardashian, Kate Spade, Bumble and Bubble Coach, et cetera, et cetera. So you can kind of like you know, for those not watching this on YouTube just it's like you're going into this virtual reality for a shop and you're looking at shelves and different. There's like Easter eggs where products, their product offers, are going to come up if you find the Easter eggs on the top of the shelf somewhere or something like that. But it's this kind of like virtual reality shopping experience. Now, the reason why I mentioned this even though it probably doesn't affect 99.9% of us who aren't beats by Dre and Kim Kardashian etc. Is that again, this is kind of like a preview of what could be the future for even just regular sellers. Remember, before you know, prime video and different advertising on TV and stuff was only available to like humongous you know sellers. Services like AMC was only available to bigger sellers who are using DSP. A lot of the things that start off at the top level of Amazon sellers and brands eventually trickles down for the rest of us, and so, you know, I could absolutely imagine a world where these virtual reality based shopping experiences are going to eventually be open to the rest of us and then maybe we're going to be able to make a virtual reality like shopping kind of mall or mini room where we can have our products. Like, imagine a spooky one where I can design it and then there's coffin shelves on the wall that people can buy and bat-shaped bath mats and all of our other spooky, Manny's Mysterious Oddities products. What about you guys? How's your creative mind Like? Can you start thinking about how you would design your virtual shopping mall? Those of you who want to get a preview of how it's going to look, make sure to check out your regular Amazon app. Go to some of these big brands and maybe you'll be able to see these virtual holiday shopping centers.   Bradley Sutton: Next article is from modernretail.co and it's entitled how Livestreams Are Taking Over TikTok Shop. You know, for literally years now the four years we've been doing the weekly buzz we have been talking about articles and articles about how live shopping. Different marketplaces keep trying to make it a thing you know Amazon, et cetera and it just doesn't seem to take off in this country, like it has in China, for example, where it is huge, booming business. But now more and more we're reading about perhaps you know things are shifting and it's mainly because of TikTok shop. So this article here talks about a brand called BK Beauty. They hosted an eight-hour live stream. Remember we did a seven-hour Meganar, a live webinar, in Helium 10 a few weeks ago, where they're like, hey, we can do one better, we'll do an eight-hour live stream. And they did it at the brand's headquarters in Austin, texas, and the eight-hour live stream ended up getting them $100,000, over $100,000 of sales in eight hours. Is that worth the eight hour live stream? All right, that is pretty amazing. All right, $100,000. Now, a couple of weeks later, it says that TikTok flew the BK Beauty staff members to their own studios, the TikTok studios in LA, to do more live streams. And then now TikTok gave them like this whole big fancy setup in order to live stream again and then they ended up doing a 10 hour live stream and that was so successful that it says BK Beauty has now made live streaming a key part of its e-commerce strategy and they're going to go to the LA studio again for TikTok this month to do even more.   Bradley Sutton: You know Black Friday and Cyber Monday campaigns for, for live selling. But again, you know, does this mean that finally, you know, live streaming is going to take off? I'm still a little bit hesitant to say that I need to see more success stories, but I have been hearing a little bit more rumbles around live streaming lately than, like, say, last year. Um, thanks to Tik TOK shop. Uh, those of you selling on Tik TOK shop, are you doing live streaming? You don't have to do it in a fancy studio or go eight hours live. Um, you know, give it a test, uh, sign up for it. And you know, do a test, sign up for it and do a test, maybe just in your own home studio. Or you don't even have a studio, just do it in your bedroom. See how it goes. Sometimes TikTok shop buyers are kind of like open to genuine streams and videos. They don't need fancy setups all the time, but it's worth a try. I don't think you'll be able to get $100,000 in eight hours, but let's see what you can get if you do live streaming on TikTok shop.   Bradley Sutton: All right, last up, last call, all right for next week, just in a couple of days, on Monday, myself and Shivali and a bunch of other top speakers from around the world will be in Milan, Italy, for our first ever Helium 10 workshop there in Italy, all right, so it's going to be on the 11th Monday and it's going to be co-hosted by Avask, and you can get there by going to h10.me forward slash Milan, h10.me/milan, and it's going to be an all day event. We're going to have lots of networking. If you want to save 50% on the tickets, the tickets are already cheap it's only like 89 euros, I think but if you want to save another 50% off, use the code Helium 50, helium 50 upon checkout. It would be great to be able to meet you guys out there. I just talked to somebody last night on Instagram. He's like let me book my flight and get over there, I'll see you on Monday. So if you guys are in Europe, I would love to see you in Milan, Italy, on Monday.   Bradley Sutton: All right, that's it for the news this week. Let's go ahead and hop into our new feature alerts from Helium 10. Now, the first one is about follow up. All right, so, first of all, follow-up is a tool that every Helium 10 platinum member and above has access to, all right, so it's not like something that's gated at a very high level. You can set up, guys, uh, your, your follow-up for all your products to send automated review requests using either the Amazon request review or even your own custom email. But an important aspect of this is being able to measure hey, how are your review requests working? Like, what kind of engagement are you getting? Like, how many ratings and reviews are you actually getting as a result of your outreach campaign? Well, the new feature is now you can do that in bulk, all right. So how this works is right here in your follow-up dashboard. These are the rating trackers that you can actually see. You can see how many reviews requested and then how many uh ratings you received, and so you can see your request and rating conversion rate, right. So now the new thing is, go to your product ratings tab right here, and then you can do bulk the ones that are not active. So, for example, I'm going to go ahead and select the united states marketplace and I'm going to be like, hey, here's, my egg tray is not active. I see here, my large coffin shelf isn't active, so I just select as many as I can. Uh, you guys should select all in opinion, that all of your active products and then hit enable product rating tracking. All right, so if you're new to follow up, you're not going to be tracking any of them, all right, so make sure to go ahead and hit enable product rating tracking and that will go ahead and start tracking so you can see how many reviews you're getting week by week, month by month, et cetera.   Bradley Sutton: Next new update is going to be, for some of you, diamond members All right, so we've been rolling this out little by little. Uh, check your account. All right guys. So if you have a diamond account, check your account on the very top. Do you have something that says manage refund service? All right, so this is a new feature that is coming out to diamond members. Before it was only our supercharger counts, but this is the Helium 10 version of being able to get you reimbursements and refunds from Amazon, but where Helium 10 is the one that's actually going to go in and set everything up for you. Like, we have refunding. You guys know about refund genie, where we'll give you the reports for loss and damage items and then you submit it to Amazon in order to get the money back. Well, with MRS or managed refund service, we're the ones who are going ahead and fighting with Amazon for you, filing those claims and arguing with Amazon, trying to get your money back, and then Helium 10 takes a percent of whatever we find for you, all right. So, those of you who have diamond plan, you're not automatically entered into this, but let me show you what you can do. You hit manage refund service. Now mine is going to be already active, but what you're going to want to do is, if you have that, just go here. You can see in one of my accounts I got 400 bucks already back and you're going to hit set up account, all right. So hit set up account and it will like run you through the system. Again, we're only taking 15% of whatever we find. So, like, if we can't find any money that you're owed and we can't win any money for you pay us nothing, all right. So this is a new feature for some Diamond members. Eventually, all diamond members will have it later. So if you want to see if you have access to it, just go to your dashboard and see if you have managed refund service there, all right?   Bradley Sutton: Next up, let's do our training tip of the week, and this is a tool that sometimes I think people sleep on. It's been. We've had this tool for maybe four years now. It's called market tracker, all right, and this is available at all levels of Helium 10. Even if you have Platinum, Diamond, doesn't matter. I highly recommend setting this up for every single one of your product groups you have, all right, for example. Uh, I've got a product that is a bat shaped bath mat, all right. So I set it up, and the first thing that I did was I set up the very specific keywords. Don't do broad keywords like bat bath mat. Um, you know, I'm sure I get some sales from the keyword Gothic decor, but that's very broad right. I pick very, very specific keywords. It doesn't have to be your best keywords or the highest search volume. You want to pick the keywords that really define your product. So I did bat bath mat. I put bat rug and bat bath rug right, and then you put in your own products and those who you already know are your direct competitors, and then we set up the market.   Bradley Sutton: And then the reason why this is cool is the kind of things that you are looking at. First of all, is your market volume, right. So many people sometimes say, oh hey, is anybody sales down? Or I'm not sure if I'm doing really good, my sales are down. This is terrible, but sometimes, if your sales are down, there's nothing wrong with that why? And your sales are going to go down. Well, you're just staying with the market, all right. Your market share, your piece of the pie, is what matters, all right. Your percentage of how big your pie is? Now, if the whole pie gets smaller, as long as your piece of the pie stays about the same percentage, you're not doing too bad, all right. So that's what Market Tracker can do is telling you, hey, what's the size of the pie, and then what is your market share? So, like, my market share of the Bathmat market is 7.8%. And then, over time, how is your share changing? I used to have 15% of the market, look here but now I'm only at 6.9%, 7%, so I'm losing market share, right?   Bradley Sutton: The other thing that this tool does is it gives me a heads up if there is a new mover and shaker that it detects in my niche. So, for example, it's saying hey, look at this, um bat bath mat. You know, do I want to track? I'm like, yeah, that looks like a bat bath mat. I'll go ahead and track it. I don't have to be like trying to look for new products that are popping up in the in the niche. I don't have to be constantly refreshing my keywords hey, is there a new mover and shaker in my niche? No, market Tracker is going to tell me. Sometimes it's going to throw me some products that it's suggesting that could be in my niche but it's not really like.   Bradley Sutton: Look at this one here's a Halloween bat or bath rug, but it looks like ghost or something. Is this my direct competitor? Is this a bat shaped bath mat? No, so I'm going to hit ignore, right. But before I do that, I'm going to go ahead and copy this ASIN and I might want to go ahead and either. Number one, think about it as a potential expansion to my product line, like if I'm selling bat-shaped bath mats, maybe this ghost-shaped bath mat would hit my target market, right. But number two, I might test this in one of my ASIN targeting campaigns in PPC, you know, maybe a sponsor display campaign or a product targeting ad.   Bradley Sutton: Here's another one, a coffin shaped bath mat right Again, that could be a potential new product for me or at the very least somebody who might be interested in a bat shaped bath mat. They could be interested in a coffin shaped bath mat. Maybe I want to go ahead and target this product in a PPC. So again, this tool is super cool. It's been around for years, but I think a lot of you haven't been utilizing it. Make sure for each and every one of your product groups. Go into market tracker, create your market and start tracking how you're doing in your niche. Is your size of the pie increasing or decreasing, who are the new movers and shakers in your niche and what are some potential product line extensions and what are some potential targets for product targeting ads? This tool can do all of that and more, but only if you use it. So make sure to get in there today and start using it. All right, guys. That's it for this week's news. We'll see you next week to see what's buzzing.

For this week's buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart Black Friday Deals Events Dial Up the Thrill of the Deal https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal TikTok Shop pushes livestreams to drive holiday shopping https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Amazon's latest actions against fake review brokers: Amazon and Google file parallel lawsuits against a fake review website https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Lastly, we explore keyword search volume research strategies using Cerebro, providing valuable insights to enhance your Amazon selling strategy, particularly for the crucial Q4 planning. In this episode of the Weekly Buzz by Helium 10, Shivali talks about: 00:51 - Valid Tracking Rate Update 02:44 - Brand Tailored Promotions 04:40 - FBA Export Expansion 05:28 - Product Videos Go Global 06:14 - Walmart's Multi-Event 07:55 - TikTok Livestreams 09:55 - TikTok x Venmo 11:14 - Rufus AI Beta EU 12:37 - Fake Reviews 13:43 - Amazon Marketing Cloud Strategy 14:00 - Training Tip: Find Search Volume Number Of Refined Key Phrases ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. These buzzing stories and more on this week's episode!   We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon sets ultra-low pricing plans for Temu rival store, The Information reports https://www.reuters.com/technology/amazon-sets-ultra-low-pricing-plans-temu-rival-store-information-reports-2024-10-22/ Amazon to shut down speedy brick-and-mortar delivery service https://www.cnbc.com/2024/10/22/amazon-to-shut-down-speedy-brick-and-mortar-today-delivery-service.html Amazon Announces New Fuel Savings Offer for Prime Members https://press.aboutamazon.com/2024/10/amazon-announces-new-fuel-savings-offer-for-prime-members Amazon's enhanced homepage features make shopping easier and more personalized https://www.aboutamazon.com/news/retail/amazon-homepage-redesign-features One man's mission to save his sick dog sparked a thriving pet probiotic business on Amazon https://sellingpartners.aboutamazon.com/one-mans-mission-to-save-his-sick-dog-sparked-a-thriving-pet-probiotic-business-on-amazon Lastly, we also introduce the latest features from Helium 10, including enhancements for our Chrome Extension for Amazon Influencers and a revamped Keyword Tracker tool. Tune in to discover all the exciting developments and strategies designed to help you succeed in the Amazon marketplace. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Big Amazon Logistics Problems 06:20 - Amazon Temu Clone Details 08:08 - Deferred Transactions 09:00 - Amazon Today Closing 10:23 - Image Manager 11:03 - Amazon Gas Savings 12:08 - FBA Shipment Notifications 12:44 - Amazon Homepage Update 14:05 - Amazon Seller Story 15:33 - X-Ray For Amazon Influencers 18:50 - Keyword Tracker Heat Maps + PPC Data 24:45 - Sydney Australia Event 25:17 - Milan Italy Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. Find out how, if you have Amazon Prime, you can get up to $70 of free gas. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We give you training tips of the week and also let you know what new features Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons of news articles today, lots going on, so let's go ahead and hop right into it. All right, the first news article of the day actually starts off from Amazon Seller Central. I've got some additional information that Amazon sent over that you sellers need to know. It's kind of like important, especially those of you trying to get inventory in here in q4. Uh, it's entitled updates to support us. FBA peak inventory shipments says we understand this is from amazon that many of you are experiencing longer receive times that are affecting your shipments. High demand has led to longer receive times at some of our west coast inbound locations and for palletized freight. It says they're trying to actively take steps to resolve the situation, including rerouting shipments to other regions. So, effective immediately, they're making the following adjustments to inbound requirements. Number one they've extended the automatic closure window to 90 days for shipments created after August 7th through October 31st. Okay, you know, usually it's a little bit shorter where they automatically close a shipment that hasn't been received and they're extending the abandoned shipment window from 30 to 45 days for shipments in that same time period. All right, so now that's kind of like the official notice that went out to sellers, you know, on your Seller Central dashboard.   Bradley Sutton: But I got my hands on some other information here that Amazon wanted sellers to know about and it was kind of like a frequently asked questions about what's going on. So maybe some of these questions you've actually have actually had and maybe this answers it all right. So the first question is why is this happening? Well, it says hey, there's an increased demand to send inventory to the West Coast facilities and it's resulting in longer p times or lead times. Right, so, so we already got that. But then they said, hey, is amazon rerouting non-partnered carriers to inbound locations? The answer is no. So if you're not using an amazon partner, they're not telling, like your own freight company, hey, you need to go to Texas or something you know to deliver. No, if you're shipping your inventory with a third-party carrier and you have longer receive times, you could actually still reach out to your carrier, amazon says, and get a new appointment through Carrier Central.   Bradley Sutton: What changes are you making to the inbound placement service fee? Inbound placement service fee? Amazon says hey, effective immediately, where we've temporarily reduced the rate range for the inbound placement fees for minimal shipments into the East region by 5 cents. Better than nothing, guys, right, 5 cents per unit, okay. So you know, like, if before you had to ship to the East coast and you had to, you know, have certain placement fees that were, you know, 30, 40 cents each, you get a 5 cent discount. Now, because of these issues, what are the temporary fee changes to help move out of the West? Same thing 5 cents in reduction in fees for the minimal shipment split option to the East region. Next question says if inbounding to the east region still is the most expensive, even with this five cents difference, what should I do? Amazon says we recommend that you use the Amazon optimized shipment splits or select central or east regions under the partial shipment splits or the minimal shipment splits options.   Bradley Sutton: Another general question that some are asking hey, my shipment is still showing delivered status, but the inventory has not been received. What should we do? It says most delivered shipments are received within a week of delivery to ensure placement of your inventory. Now, if you're using a non-partnered carrier, communicate with the carrier to get progress reports. If you're using Amazon Freight, they can help locate your shipment by submitting If you submit a carrier, missed pickup request to Amazon and that'll help you get more information.   Bradley Sutton: Another question are fulfillment centers equally affected by the long receipt times? In other words, we know the receipt, the inbound is having trouble, but are my customers going to start having issues on the West coast because of what's going on? The answer no. These longer receipt times are mainly affecting the West region because it's a popular location for inventory shipments, but fulfillment centers are not experiencing that issue. Why do I still not see the partial shipment split options to the West? Answer. The partial shipment splits inbound option will be provided if your shipment qualifies, but due to the busy holiday season and high demand, partial shipment splits to the West may not be available on send to Amazon. So you might be like wait a minute, how come? You know, normally when I create my shipment I usually see this the shipment split to the West available and now it's not like showing up at all. Well, this is the reason why, because of this, this issue that that we're talking about now. Hopefully that's not the case for you, but this is the answer If that is happening to you.   Bradley Sutton: Now here's a funny one. Are there alternative shipping methods, ship mode, when possible, of course. Where'd that be? I mean, how do you use air all the time If it didn't cost five times as much as ocean shipping? So for most of us that might not be an option, but hey, at least Amazon's giving you an alternative. In case you didn't realize that you can ship your product via air. All right, so that's most of the information there about what's going on with Amazon West Coast. Let me know in the comments. Have you been affected by this? I actually haven't. Thankfully, knock on wood, I haven't had to ship anything in the last week and a half or two weeks I got most of my stuff in early. I'm about to send a shipment in tomorrow for my warehouse, so let's see how it goes. What about you? Let me know in the comments below if you guys have been affected by this.   Bradley Sutton: Next article is from Reuters.com says Amazon sets ultra low pricing plans for Temu rival store. The information reports Now this is something we reported a couple of months ago how Amazon might be launching like a Temu-ish kind of service for sellers from China, where it's going to ship directly from China to customers might take 10 or 12 days. Well, some more information has come out. Supposedly there's going to be caps on what they can charge, uh, in the categories. So if it's jewelry, if it's going to be part of the service, it's $8. If it's a guitar a guitar it's 13. If it's a sofa, the most expensive sofa you can ship is $20. I mean a Lego sofa, like what in the world sofa costs under $20. Now I saw other reports that said, hey, the total price is $20. I saw some reports that said, hey, it had to be less than a pound or less than 14 inches long. If it's less than 14 inches long. How are you going to have a sofa even in there? So there's so much information and misinformation out there right now, like I'm not sure what to trust yet. I'm just throwing out information as I get it. This is an actual article in Reuters.   Bradley Sutton: Now, what do you guys think about this? I know the last time when we first announced this, people were upset. They're like man, this is not good. So, like, my biggest question still is are US-based sellers European-based sellers? If we have a factory in China, will we be able to use this service to at least have an equal playing field, or only Chinese manufacturers are going to have access to this shipment? So let's see how things go. I think a story I saw where it said maybe somebody said hey, only you can't even have branded products here and it's going to be separate from Amazon's websites like a sub site. Who knows Can't have branded products, you only can say generic. There's all kinds of stories, but as they keep coming out, we'll let you know and hopefully there'll be some clarity on what exactly is going to happen with this program soon.   Bradley Sutton: Next up is article from the Seller Central and it's called view your reserve payments in the new deferred transaction report. All right, so if you get a sale, you don't get the money from that sale right away. Like, let's say, your disbursement is every two weeks and it's on the second Monday of the month or whatever. Well, if you've got an order on the second Sunday of the month that those orders, you're probably not going to get that money the next day. All right, because there's usually kind of like a reserve Right In addition to your account level reserve, take a look at this article because now they're saying that, hey, you're going to have more visibility into which exactly which orders exactly are being deferred until the next pay period. You're going to be able to see this in your payments reports repository. If this is something you're curious about I'm not going to go too much into detail Go into your Seller Central News. You'll have the link right there of how you can find this new deferred transaction report.   Bradley Sutton: Next article is from CNBC. It's kind of interesting because we've been doing the buzz so long, that stuff that we broke as stories about what was going on amazon before. It's like now being defunct, like we announced the release and now, a couple years later now it's going away. So CNBC says amazon to shut down speedy brick and mortar delivery service. This was called amazon today and if you remember that weekly buzz years ago. Basically what it means is like if there's a amazon seller who actually has a brick and mortar store, kind of like.   Bradley Sutton: I think what the example gave was like GNC and if it's sold products, it would allow fulfillment of the products directly from the local GNC, like a neighborhood. So if somebody orders from GNC on Amazon and they have inventory at that local GNC, then Amazon would hire these local drivers to go pick it up at that GNC and then deliver it to the customer down the street. Whatever, you might not even know that existed. Good for you, because now it doesn't exist anymore anyways. In reality. So Amazon's laying off all the employees that were part of that system. It would have been interesting to see if that played out more Like. I could have seen how you know. Maybe it could eventually roll out to you know sellers who have warehouses in certain you know localities. You know, maybe they could have just delivered to local customers on their own, but that service is gone.   Bradley Sutton: Next up, an article from seller central fix image issues fast with a new image manager feature. All right, so this is a new feature that you can go in your seller central. You go to catalog and then manage your images and then you're going to come up to this page and basically, if there's image issues, you're going to see in the bottom left like a, like a red flag, and then, instead of having to go one by one into your listings and edit the listing and then try and fix your images from this one page the image manager any issues that Amazon has with your images you can just fix them directly on this interface here. So if you want more information on that, check your seller central news dashboard.   Bradley Sutton: Next article is a press release from Amazon. It's kind of interesting because this is not really for sellers. But if you're an Amazon member, guess what? You can now save up to 10 cents a gallon at Amoco or AMPM locations, all right, so I'm assuming AMPM is like Arco, right, like that's what Arco, that's what AMPM is here in California. But anyways, you can save 10 cents a gallon, which averages like $70 a year on gas. Again, maybe this doesn't affect you. It does if you live in America and I just got you $70 right now. But I always like reporting on any benefits that, like Walmart Plus or Amazon Prime give, because it's just going to make our customers more sticky to Amazon Prime, right? Because if they're getting this $70 of free gas, if you want to see how to activate this, real easy, if you're an Amazon Prime member, go to amazon.com/fuelsavings. It's a one-time setup and then next time you go to an ARCO or AMPM you'll save 10 cents a gallon.   Bradley Sutton: Next article, again from Seller Central. This is called New FBA Shipment Notifications for Better Visibility. So if you are using a partner carrier pickups and you're experiencing FBA shipment delivery disruptions, you're now going to get an email from Amazon. So this is something that you are going to need to opt in or opt out of, depending on if you want a whole bunch of emails about what's going on with your partner carrier deliveries. So make sure to go into settings and to notification preferences and then go to FBA inbound shipment status notifications and make sure toggle on or off if you want to get these notifications or not.   Bradley Sutton: Speaking of Amazon and the website on the front side of the website, not seller central, amazon has been testing new homepage new homepage on amazon.com. Also on the app. This is an article from about amazon.com and it says improvements include personalized recommendations, improve browsing and streamline reordering in time for the holiday shopping season. Now, I did not see any of these updates on my personal Amazon that I use for my Prime account, but they showed some pictures here where there's kind of like a new interface with big images, kind of like tailor-made, I guess, supposedly for the people who are buying, and more intuitive design. It says here it's called a window display, like there's these big tiles or windows of products that it's showing. Um, the other addition is that there's a improved buy again hub. All right, so you're going to see this buy again section, or amazon buyers are going to see that and then products they bought before real easy to almost kind of like one click and get it in the shopping cart. So it'll be interesting to monitor this because, like, is this going? You know, like those of us with replenishable products, could this potentially help increase our repeat orders? You know could be so. So let let's see uh, how this, this new Amazon website and app, uh might help or hurt some of our sales.   Bradley Sutton: All right, last article of the day. It's from Amazon's website. They're selling partners website. It's funny because Helium 10 members a lot of times are featured on Amazon's ad page and I was like, wait a minute, I know this guy. So if you go to the link is in the comments below. But if you go to this Amazon website, it's entitled. One Man's Mission to Save His Sick Dog Sparked a Thriving Pet Probiotic Business on Amazon, and some of you might recognize this. This is Santiago Galvez. He's a Helium 10 member. He comes to our elite workshops, he's been at a lot of our events and he's actually been on the Helium 10 Serious Sellers podcast en Español. All right, so take a look at the link here. It's a really cool story about how he came up with his brand. It has to do with his pets and everything. And then if you speak Spanish and you want to hear more of his story, check out episode 147 of the Serious Sellers Podcast en Español. That's not this one. You can search it on whatever you have Si habla en Español. And his podcast title was Así Lance Mi Marca en Amazon. So it sounds like it's the same kind of like story he talked about in this one, as he told to Amazon.   Bradley Sutton: So pretty cool to see Helium 10 members being featured on Amazon's main website. All right, that's it for the news this week. Let's go ahead and hop into some new feature alerts. All right, we're not going to do a training tip of the week this week, because the new feature alerts kind of doubles as a training tip. It's going to be pretty cool. Now you're going to see a lot more content from Helium 10 about the Amazon Influencer Program. All right, amazon Influencer Program is a really cool way for Amazon sellers to get some money initially to build up to be able to do private label. It's a great way for maybe your family members to kind of like get involved in Amazon, or even you yourself, if you want to make some extra money.   Bradley Sutton: So one of the first things that we are going to have in the for Amazon influencers, if you have updated the new version of the Helium 10 Chrome extension, go to any search result page or any product page and then run X-Ray like normal. Ok, so once you hit X-Ray, it'll pull up on the page, just like you know any other time. And now what's going to happen, though, once you pull up x-ray, is that there is a toggle on the very top right. You're going to see, and I'll say standard. That's the default for Amazon sellers. But let's say you wanted to dabble in the influence. If you're a Amazon affiliate Amazon influencer, you hit the button on the top right and then select influencer version. Now what happens is X-Ray now is going to show some data that is interesting to Amazon influencers, who? Those are the ones who create videos that go on listings and then those videos end up showing up in the carousel in the bottom row and then if a buyer watches the video, right, and then they buy the product, guess what that Amazon influencer has? The video is going to go ahead and get commission on that.   Bradley Sutton: So now the kind of things that you can see in Helium 10 Chrome extension x-ray is you'll be able to see stuff like what's the opportunity score for an influencer? How many videos are in the upper carousel, like look how many products on the coffin shelf page have no videos? I mean that could be interesting to Amazon sellers at all. I just want to see who's got videos in their carousel right. How many videos are in the lower carousel, the one that's kind of like at the bottom of the page? That's also where influencer videos, customer review videos, can go. How many of these videos are influencer videos on the page. The one that's opportunity for Amazon influencers is when there's like one or zero influencer videos. That means you're kind of have a better chance perhaps at getting your video featured in that upper or lower carousel, meaning that if you're the only video there, every time somebody watches the video and then they buy the product, you're getting commission on that product. This shows how many brand videos All right.   Bradley Sutton: So again, this is for Amazon sellers or influencers. You want to know the brand itself. How many videos did they put on their own page? You can see here. There's some here that have six and even eight, oh my goodness. And some have two and some have zero. What is the commission rate for an influencer for the product? The commission rate for Amazon influencers varies across different categories. You can now see that right here. And then, even if it's your product, maybe you're curious how much is Amazon giving to influencers who are promoting my product? Well, here you can see that. You can also see the affiliate commission. Affiliate commission is different than influencer commission rates. And then the affiliate commission actual dollar amount. So some cool information here now is showing up in the Chrome extension. This is just the first of a lot of things we might have for Amazon influencers out there, but some of it is still relevant to Amazon sellers as well.   Bradley Sutton: Another update that Helium 10 Elite members have had for a while but now it's being released, even all the way down to the platinum plan is some new features inside of keyword tracker. All right, so in keyword tracker you probably noticed that a few weeks ago the new interface already, but now you are going to have additional features. All right, so here's a new interface. You can see the keywords here, and I've done videos before I talk about how now you can add competitors and kind of see where your competitors are ranking, like all on a certain grid, so that you can see for each keyword you know who's got the best rank with those keyword harvesting, where we're going to like follow up based on what you're saying and tell you what keywords that your competitors are ranked for in the top 10 that maybe you're not ranking for, or keywords that you weren't even tracking that you're ranking for because you didn't even know that you're ranking for. Right.   Bradley Sutton: But some of the newest things this week, uh, one of them is a heat map. You know we've always had uh in market tracker 360 heat maps for our keyword tracker there for like two years and users were like man, we want this to be in the regular keyword tracker. And it took us a couple of years, guys, but now we have it. So we brought the Market Tracker 360 feature of heat maps into the regular keyword tracker and you're going to be able to also not only see the day of week like maybe you want to see, hey, every Sunday does my rank change? But also there's going to be little gift boxes that you see on some dates on this keyword tracker graph. This is indicating like a holiday. Like maybe you want to kind of like eyeball in and say, hey, did something happen to my rank on if there was a holiday? So here on October 14th, I can see that was Columbus Day. I can take a look at my ranks. I can change this to go from left to right to right to left. I can also change like hey, maybe I don't want to see the exact rank, but I'm just curious what page am I showing up? Page one, page two, page three, page four.   Bradley Sutton: Don't forget that helium 10 is one of the only keyword trackers that actually checks all pages. A lot of popular keyword trackers out there, you'll notice it only goes up to like 100 or 150. That means it's only giving you two page of search results. We're giving you all pages of search results, all 306 locations or or positions. Seven, the full seven pages that appears in search results. You can see in helium 10 keyword tracker. But this is the heat maps. It's kind of like a different way to visualize what's going on. And then, don't forget, if you see this red dot in any of this, that means that you had boost on during that time. Again, that's another thing that only helium 10 has. Well, we're checking in one day, if I have boost on, 24 different browsing scenarios 24 times a day. It's checking different browsing scenarios in Edge or Chrome or Safari. And then what if the zip code is over here? What if the address like even in the same zip code it's an address across the street over here, an address over in Florida or whatever, like it's doing a lot of random things, so that you can really have an idea about what is going on with your rank and then you'll be able to see what happened throughout the day if you have that boost on. So that's the heat maps.   Bradley Sutton: And then now, if you have. For those of you who have Atomic remember Atomic is now in the diamond plan You're going to have access to this ad section. That means we're ready to have you all your PPC and your advertising information and now you're going to be able to see some super cool things about what's going on with your keyword rank as it relates to your advertising. So, for example, I can see hey, how many campaigns did I have active where I got at least one impression or a click of coffin shelf? I've got four exact match campaigns where it came up. I've got zero auto campaigns where it came up.   Bradley Sutton: I can change the date range. I can see all right, how many PPC sales did I have during this time? How many units did I sell? What was my spend during this time on this keyword? What was my ACoS? What was my ROAS? How many PPC clicks did I have? What was my impressions overall? Like here, I got 8,000 impressions in PPC for the word coffin shelf. But then, guys, the reason why this is in Keyword Tr tracker is it's now tying in all of this information.   Bradley Sutton: So if I hit this graph next to coffin shelf, now all of a sudden I can start graphing different metrics where I can say let me graph my organic rank and graph it versus my cost per click, right? So now here I'm looking at this graph and I'm like, okay, here's my cost per click. As it decreased, my impressions increased somehow, and then, as my cost per click increased, my impressions, for whatever reason, went down on that same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. But look, every time that my cost per click increased, the very next day, my impressions increased. My organic rank. Maybe I want to you know what? I want to see how it changed my sponsored rank. Take a look at this. My cost per click was 55 cents. I increase it to 55 cents. What happened to my sponsored rank the next day? Uh, it started going up from 17 all the way to five. Take a look over here. My, you know, I decreased my, my bid, potentially, or just whatever Amazon was giving me as cost per click, and my rank increase. Uh, my, my rank decrease. So this is really interesting to kind of see what effects does what you're doing in PPC have on what is going on in your organic and sponsored keyword rank. So make sure again, if whatever plan of Helium 10 you are on, make sure to dive into keyword tracker and play around with some of these new functions. Well, I'm going to have some more detailed training in the future podcast where I'm going to go deep into tracking keywords and all the new features that Keyword Tracker has.   Bradley Sutton: One more thing, guys, A couple events in the next couple of weeks. Next week I'll be in Australia. So if you're anywhere near Sydney, come to the Amazon advertising event. I'll be speaking there. There'll be a Helium 10 booth. We can come hang out, maybe the night before. I know a lot of you are already coming out, h10.me/sydney for information on that. And then also the following in a couple of weeks we're going to be in Italy First time. We're doing a Helium 10 event in Italy and I would love to see you guys go. I'm going to go ahead and throw out a discount code too for you. Anybody is open to this. It's normally an elite workshop but we're opening up to everybody h10.me/milan. It's on November 11th, if you want to save 50%. So it's going to be less than $40 to even attend for a full day of great training and networking, h10.me/milan. Use the code Helium50, no spaces, and save 50% off your registration. I would love to see you either in Sydney or in Milan, Italy. All right, guys. That's it for the news this week. Uh, don't forget to tune in next week. I will have Shivali back here to let you know what's buzzing.  

This week's buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why in the world you're getting these notifications when you're if you're fully in line with their requirements.   Bradley Sutton: Who have bad? You know, I hear bad experiences all the time with Walmart, amazon customer service. Everybody always has complaints. Guys, it could be worse, right? I've not seen a worse experience with customer service than Etsy. It was kind of funny. At the bottom of the email it says their address and I was like wait a minute, 117 Adams Street, Brooklyn, new York. I looked it up Sure enough. Coincidentally, 27 years ago when I lived in New York, I actually worked down the street there in Brooklyn Heights and in that building, 117 Adams, where Etsy's headquarters is I used to give tours at that building. That was part of my job. It was a printery in those days and I'm like, wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress. Wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress, that doesn't even matter, I'd love to give a tour there. Now, look at this here we have customer service representatives who have no idea what Etsy's policies are. No, I'm sorry, I'm just a little bit bitter here, but anyways, let's move on to other news here, the first article of the day.   Bradley Sutton: This is kind of big actually for a lot of people who do bundling. It says updated product bundling policy for consumables. All right, so, effective October 14th, you can only list bundles that are created and offered by the original manufacturer. So what does that mean? Let's say I've got a blue diamond almonds here and I've got Wetzel's pretzel nuts or pretzels, something right. Well, what you could do in the old days was you could go and put them and make a new bundle, all right, like Blue Diamond Almonds and Pretzels, and this is my Bradley's Amazing Snack Box brand, and there's no problem, I can have products. But now you can no longer do that going forward. All right, this was a big strategy by people who do bundles and didn't want to like have to compete with just the blue diamond. You know, uh, the blue diamond brand, right, you just put under your own brand and differentiate yourself by maybe offering other products. But you are no longer going to be able to do that. So check your seller central dashboard. That's kind of going to affect a lot of people out there who do, uh, certain kind of bundling.   Bradley Sutton: Next article is from restoftheworld.org and it's entitled TikTok wants to turn millions of Americans into paid shopping influencers Super interesting article that talks about the promotions that TikTok is doing to get more influencers out there. And guys, let me just tell you that this thing works from sellers. It was funny. I was talking to my family the other day. I had set up a TikTok shop account on the Project 5K Not even the Project X one, my Project 5K Amazon account or products and I only put one on there and I just wanted to go through the process. It was like a month ago and I sent our product like a sample to some influencers. I chose maybe like a maximum of like eight different people, maybe it was only five and then I forgot about it. Right, I was just like, okay, whatever. Now again, as you guys know, I don't ship my own products for my factory, my family or my factory, my warehouse, my family handles all of that. And then I was just looking at some report and the TikTok was like what? We sold 23 of these products in the last couple of weeks. I didn't promote it at all, other than sending it out to these influencers on TikTok. So again, that is, the way to success on TikTok shop is through influencer marketing. It's kind of an interesting article that talks about that. There's going to be stuff you know from Helium 10. Look forward to that. That might help with that in the future, not only for TikTok but also Amazon influencers too. It's a great way to make extra money yourself as sellers or newer sellers trying to make extra money, or you're an experienced seller and you want to. You know you should want to reach out to these influencers that are on Amazon. They can make unboxing videos and things and other UGC for your products, all right.   Bradley Sutton: Next article is from retail dive.com and it's entitled Amazon bundles online shopping of grocery and non food items. All right, so this is a test that they're doing. I think it was in Arizona where you could like actually order Amazon fresh products, whole foods and your Amazon in one shopping cart experience and then get like everything like a couple hours. Now, you know you might think, well, how does this? How is this going to affect me? I don't sell in Whole Foods, right, but it's an interesting advantage for Prime members and another benefit of being a Prime member. You know, in the past you'd have to physically go to Whole Foods perhaps. Maybe use the Amazon Fresh subsection to make just an Amazon Fresh grocery order. And then your third thing would be hey, let me order a couple of things from the Amazon Prime app, and then now there's three different deliveries and so Amazon is testing. Hey, can we give Prime members who live in certain regions the ability to just do it all in one shopping experience, saving customer time and money? This, I think, would be good for us Amazon sellers. Obviously, we're not selling Amazon Fresh or Whole Foods, but how many of orders maybe the person decided you know what? I'm just going to go in person to whole foods and let me just get my other items, like the snacks that maybe they could have gotten on Amazon, that maybe you carry. Or you know what? I'm going to go to a whole foods and let me go next door to Walmart to pick up. You know the toilet paper I need, right, maybe you sell toilet paper, but now your Amazon Prime order might get the order because people are trying to buy in this little bundle. So you know, this is not a hashtag game changer or anything like that, but I think, a good move by Amazon that will help sellers down the road if it's picked up by customers.   Bradley Sutton: Next article is from your Seller Central dashboard and it's entitled Make Product Compliance Easier with Compliance Fast Track. We talked about this. This is one of those announcements at Amazon Accelerate, and now this is one of those ones that's now available. So check your dashboard, because now in such product categories as electronics, arts and crafts, you are now going to be able to get your compliance documentation in a more automated way instead of having to one by one do it. So for more information, if you're in one of those categories, make sure to check that on your dashboard.   Bradley Sutton: Another program that you might not be aware of is called the FBA New Selection, and now there's a new benefit from this program and, effective last month, they're going to offer now a 25% discount. I don't know why they're just mentioning it now it was available last month, but it just got announced yesterday or day before where you can get a 25% discount on Vine for your eligible new products If you are in FBA new selection. Now I would go into that article and it actually links to the knowledge base about FBA new selection, like wait, who qualifies for FBA new selection? What are the other benefits? There's actually a lot of other benefits, more than just a discount on Vine. You can actually get a 10% rebate for sales on eligible ASINs. You can get free monthly storage, and so this is a program. If you have not heard about it, check your Seller Central dashboard. Go through to the knowledge base article on Amazon Seller Central about that and get some more information. Next article going back to the seller central dashboard, again, a seller fulfilled prepaid returns are now offered through UPS for large and heavy items, right, so that wasn't available to do UPS before, and so if you are selling a large and heavy item, make sure to check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Amazon has some new programs in place that you need to be aware about, because now buyers are going to automatically be able to trigger some of these returns, and so you might all of a sudden start ending up with, you know, with like 50 refrigerators. If you sell refrigerators in your warehouse, you're like, where did all these return refrigerators come from? I never got returns before, but it might be part of this new program, so make sure to check that out if it affects you.   Bradley Sutton: Now, before we get into Amazon Unbox, a few on and offline events I think are really good for you guys to know. About the online ones, obviously, anybody can register for All right. The first event is actually tomorrow, the 18th, at 11 am. It's going to be a our monthly freedom to get workshop where Kevin King brings on an expert to do an advanced training for Amazon sellers, and this one is going to be entitled why Branding has Always Been your Biggest Marketing Problem and how AI Will Solve it All right, so, completely free workshop. If you guys want to register and watch it live, completely free workshop. Um, if you guys want to register and watch it live, uh, you can go to h10.me/ftoctober. F T for freedom ticket.   Bradley Sutton: Next online event is something I haven't done in years. How many of you guys out there remember Meganar? You guys remember that I did like a Meganar. It's like a mega webinar years ago. It's probably been like five years where I went live for 16 hours straight. It was insane. They wouldn't let me go live 16 hours again. But this Monday I am going to go live, this time with the help of Carrie and Shivali and others, and I'm going to have maybe 10, 20 guests on the show. We're going to go live from 7 am all the way into 2 pm Pacific time. So we tried to pick some times where different people can hop in, hop off, and the basic theme of it is tips from top sellers that we're going to be inviting on on how to really have a great Q4, have a great Black Friday to Cyber Monday, cyber Weekend, cyber 5, and some tips that are really going to help you in the coming weeks. I've invited a really wide variety of sellers with different experiences that they're going to be giving their top tips throughout that. We're also going to be trying to get money live back from Amazon because, remember, the deadline is going to be in a couple of days for that. So we're going to be doing some of that, like we're trying to get up to maybe $500,000 back. We're going to have prizes, like like trivias and giveaways with swag. It is going to be a fun time. So to register for that, go to h10.me/meganar.   Bradley Sutton: All right One. The very next day, on Tuesday, we are going to have a special workshop with Destiny about AI advertising, something new that Helium 10 has, and Destiny has helped optimize a little bit and she has some cool templates that are going to help for Q4. So it's kind of like continuing the conversation about Q4 and how to get your advertising ready coming up, how you can now set up campaigns in seconds with a new tool that you might not know is available to you without even having to buy this tool separately. So it's going to be pretty cool. That's going to be Tuesday of next week. If you want to join that, go to h10.me/adsoctober.   Bradley Sutton: Now some in-person events that I think are, uh, you should go to. I'll be at almost all of these and would love to meet you guys and hang out. The first one is coming up is going to be October 31st this month. I think that's Halloween. I'm not sure if they do Halloween in Australia, but it's October 31st in Sydney, Australia. Uh, I would love to see you guys there. It's an Amazon event, all right, this is like made by Amazon corporate in Australia, h10.me/sydney. If you guys are interested in going, I think it's a free event, all right. So would love to meet and hang out with you guys there my very first ever trip down under, so it'll be great to go there.   Bradley Sutton: Next event will be in Milan, Italy, November 11th. This is an elite workshop, but it's open to everybody. Elite members go free, but instead of $400, we are doing a special where anybody can go to this high-end elite workshop for only 89 euros. It's going to be in Milan, Italy, h10.me/milan. It's going to be with Avast. We're going to have some great speakers. I'll be speaking there my first time speaking at Elite Workshop this year. We'll have Mansour from Incrementum Digital coming from Canada, We'll have George from ClearAds coming from the UK, Jana from Serbia we have a very international speaking group and I definitely think you guys, um, should make it out to that one. And then last will be a December, the 4th I believe and fifth in Dubai. I'll be speaking at a pretty big event over there and that is h10.me/dubai. It's called World EF, Dubai event, so there's going to be a bunch of people speaking there. It'd be great to meet you there.   Bradley Sutton: All right, now let's get into Amazon Unboxed and this is probably going to be your biggest or the most comprehensive recap. I hope so. I wasn't even there, but I really tried to read up on all the articles and what people were writing to get a good kind of like picture of what happened at Amazon Unboxed. I was able to go last year, but this year didn't make it. So let's go ahead and hop into it. Some of this stuff, guys, is a little bit in the weeds. It's a little over my head, like I'm not a professional advertiser. Obviously, I spend $100,000 a year on advertising, but I don't consider myself, like you know, some advanced person who does DSP and all these things. As a matter of fact, I don't think I spend a hundred thousand dollars more. I'm probably down to like $70,000 this year. But anyways, let's go ahead and hop into it.   Bradley Sutton: The very first announcement was Amazon Marketing Cloud, AMC. The next few ones are going to be all about AMC. That was like a big theme of. Unbox says AMC eligibility expanded to sponsored ads advertisers Me I have never used AMC Before. You would have to have DSP to be able to use that or work at an advanced agency and things. That wasn't me. Helium 10 didn't have AMC before. Helium 10 is going to have AMC, so be looking forward to that. But basically, what AMC is? We're going to have some training on it at that Destiny workshop for PPC next week.   Bradley Sutton: It says AMC is a secure, privacy, safe and cloud-based clean room solution. Like you might be a clean room solution, what the heck I? My room is clean. It's not that kind of clean room, all right, so this is like I said. It's going to get into the weeds here for some of you, but make sure to stick through all of these announcements because they're important. A clean room solution in which advertisers can easily perform analytics and blind audience across. They're using like fancy language here pseudonymized. I love it. See, is that a word, guys? Pseudonymized. Come on, amazon, with your press releases. You got to use better words than this. Like us, illiterate, not well-educated people like myself don't understand words like pseudonymized signals, including Amazon ad signals as well as their own input.   Bradley Sutton: But this is going to be interesting, guys, because, like here in this article, it says why is this important? It says with this launch, we're democratizing AMC insights and actions, because before it used to only be available in DSP, but now, basically, you guys are going to understand the buyer journey a lot more and it's going to allow you for different targeting. Speaking of AMC, another article that they announced was AMC marketing cloud audiences can now be used in sponsor ads. So that's critical. Like I said before, you could only use it for, like, DSP and things like that, or just, just, you know, like for data gathering, but now, uh, you're going to be able to take the audiences that come from AMC and actually use it as a target audience in sponsored ad campaigns. All right, so make sure to check, by the way, every single one of these articles I'm doing. I have linked in the comments below to the specific article where Amazon goes a little bit deeper into it. So make sure to read it.   Bradley Sutton: But why? Amazon says it's important, says, with AMC, advertisers are going to get an in-depth understanding of customers journeys across Amazon ads, media and channels. This launch helps advertisers take action on these insights across Amazon ads versus media and channels. This launch helps advertisers take action on these insights across Amazon ads, versus previously only in Amazon DSP. It says, for example, an advertiser can build an audience similar to their high value shoppers to expand the reach of their campaigns or to re-engage audiences reached through Amazon streaming TV campaigns. Through this launch reach through Amazon streaming TV campaigns. Through this launch, advertisers can leverage granular AMC insights to more efficiently move customers along their journey down the funnel.   Bradley Sutton: All right, so, again, like I said, some of this stuff might be a little bit over your head, some of it's over my head, but this is something that we're going to break down for you guys. We're going to be educating you guys a lot about what exactly is AMC, how can it be used, even by, you know, smaller sellers out there, where before it was only used by, like, very big companies? Next, unbox release increase engagement through audience bid boosting for sponsored products and sponsored brands All right, so this will allow advertisers to reach and engage audiences that they define and create. So, for example, you are going to be able to create custom audiences that you were not able to do before, such as shoppers who have not previously purchased their product, shoppers who are exposed to a streaming TV campaign. You're going to be able to adjust bids just like you would like in a regular campaign, and so this bid boosting is going to again be tapped. This is another one of those AMC announcements. This is part of this whole AMC. Remember, AMC is not just about this clean room thing, but it's about it's about, you know, seeing people throughout the funnel. All right, so I'm not going to go too much more in depth in this article. If you want to learn about all of these AMC stuff, make sure to check out the article that's linked to below.   Bradley Sutton: Next one is introducing new product campaigns from Amazon ads now available in the U S. All right. Uh, it says brands selling on Amazon now have full funnel advertising solution to quickly introduce their latest product innovations to customers. So another way they referred to this, I guess that unbox was kind of like. This is a like a product launch, kind of like a campaign, and it says this managed service provides data driven media plans leveraging a curated set of 1P and 3P audio video device and display inventory. All right, so this is not for the faint at heart or for me. Maybe you know launching a coffin shelf that I want to sell maybe 10 units a day of no, this is obviously for bigger customers.   Bradley Sutton: Now look, if you just look at this visual example those of you watching on YouTube you'll see here, here is this kitchen smart coffee maker, and then you see a huge ad, like on the Amazon homepage, right, and then now you see a ESPN app where you're going to see an ad. You can you can barely see it there, but you can see there's Caitlin Clark doing some kind of highlight right, and then right above that, you see an ad for this coffee maker. And then you see the ESPN desktop app on a computer and the customer is seeing that same ad. And then now it looks like somebody's watching streaming TV maybe Amazon Prime Video or something and then they see a full 15 second ad of this kitchen smart ad. And then to the right, now you see this Alexa device and that same ad is coming up there. And then, uh, the last one here. This looks like I guess it's like Twitch or something, so maybe they're watching a Twitch streamer and then they see that same ad. So now this is going to like be this, this, this thing that Amazon is like providing as a solution where you don't have to come up with. Hey, what, what's my strategy for getting my initial push out there. We're going to go ahead and handle all of that for you. So, again, if you want more information on that, make sure to check the article that is linked to below.   Bradley Sutton: Speaking of sponsored TV, a new sponsored TV releases make it easier than ever to reach relevant audiences and measure performance. Was this next announcement All right? So last year at Unbox, they really talked about sponsored TV a lot, and now we're about a year into sponsored TV and now there's more features that are coming up here. So the new thing is that now there's going to be lifestyle and life stage audiences that advertisers are going to be able to use, audiences that advertisers are going to be able to use. So it's not like hey, let me just make an ad and let me just target replays of the walking dead or something like that. No, like, amazon has all these audiences that they have based on all their information. For example, a couple of things that they give here is like outdoor enthusiasts or environmentally conscious shoppers they give us an example of, and so it's not just a matter of like, hey, let me just throw up this TV ad and target TV shows. But then it's like let me target these TV shows, but then only the people watching it that are outdoor enthusiasts, right, so there's gonna be some really interesting stuff, as Amazon kind of like makes media advertising digital media advertising, uh, tv media, uh a little bit more accessible to the common folk like me. I'm still not sure I'm ready for that yet, but Amazon's getting it closer to make that more accessible to me.   Bradley Sutton: Next one is deliver more relevant ads everywhere, independent of ad IDs, with ad relevance All right. So it says ad relevance. What is that? It's an innovative approach to deliver relevant ads for all products and services advertised through the Amazon. DSP All right. So since this is about DSP and I don't know too much about DSP and not many of you are using it, I'm not going to go too in depth here, but anybody who is using DSP out there make sure to check the article about some of the details on this one, because there are some new enhancements, definitely for you.   Bradley Sutton: Next one here I think a lot of you might find interesting. It says understand the top combinations of ad touch points that drive conversions. All right, that's something I think everybody wants to know about. All right. So conversion path reporting shows the ad touch points on the customer's 30 day path path to conversion, starting with purchases. It's going to be available in both sponsored ads and DSP, all right, so it's going to be able to allow you to see the most frequent and efficient customer paths.   Bradley Sutton: For example, some of the examples it gave was maybe the first time somebody got exposed to your brand was through a streaming TV ad, and then they happen to see next the display ad, and then they saw a sponsored brand video ad and then they saw a sponsor brand video ad and then they saw a sponsored product ad, then they saw a sponsored video display and then they purchased the product. Right? Maybe another kind of like flow is something different. Maybe it was a they only saw a sponsored video ad and then an audio ad from like audible or something, and then boom, went to purchase. Now let's say that that one was working a lot better. Well, that all of a sudden means like hey, you know what? I'm not going to go spend all this money trying to get that customer through that six stage step of the customer journey. Let me double down on this sponsored brand video to audio DSP ad, because that's like my quickest way to get to that purchase.   Bradley Sutton: I mean, that's just a random example there, but before could, could we see this? No, like we, we we speculate, right, like sometimes, uh, we have sponsored brand video ads or display ads that you know, maybe, uh, RoAS or ACoS and things like that are not that great, right, but we still do it because it's more of a branding play. We're like no, I need to get in front of customers more. I want them to see my brand so that by the time they see my sponsored product ad or some like on page ad or just an organic purchase, it makes them more likely to go ahead and purchase my product, because they've been conditioned to kind of like, see my brand and think about purchasing it before, right, so, but you didn't really have visibility as a regular seller, at least we haven't had visibility to see how that purchase journey works through the ads, and so this is going to be something cool. I think that will allow us to do that. All right.   Bradley Sutton: Now the next few. I'm just going to kind of skim over a little bit, because once I got to this stage, maybe your head is hurting as much as mine with some of this, how deep some of this stuff goes. But the next announcement was entitled build a holistic first party data strategy with ads data manager. All right, so ADM ads data manager is a new standalone offering that simplifies and streamlines the process of first party data management through Amazon ads tech. All right, um, this is going to be for DSP or AMC. Um, again, most of that doesn't affect you guys yet, so if you're interested in that, make sure to check out the article.   Bradley Sutton: Speaking of DSP, one more article that they had talked about is entitled the Amazon DSP launches performance Plus. It's a little fancy name. Almost sounds like something that helium 10 would call something. This is your new Performance Plus Cerebro tool, but anyways, amazon took it before us Performance Plus Tactics into Beta. Now, for those of you who are doing display online video or streaming TV, with a conversion KPI of ROAS for endemic advertisers or CPA for non-endemic advertisers, you're going to have this performance plus tactic available, and if that was just sounded like a whole bunch of gibberish to you, this article is probably not for you, like it's not for me, but for those of you, I know we've got some nine figure sellers out there that are really into this stuff. Make sure to check out the article link to for that I wanted to make sure to include everything, because I know we have listeners out there that are brand new on Amazon. Keep listening, guys. We got stuff for you too. We have listeners who are nine figure sellers. I want to make sure I give stuff that is relevant to everybody. More unbox announcements.   Bradley Sutton: Now, this was interesting and something I hadn't considered. I alluded to a little bit earlier about audio ads, right, so this is entitled Create Impactful Audio Ads in just a few clicks with Generator. So these next couple announcements have to do kind of like with AI. So Audio Generator leverages generative AI capabilities to turn products into interactive audio ads in minutes for the ad to cart call to action. All right, so you might not have thought about audio ads or thought about adding, you know, like, maybe, fancy audio to your, to your video ads. But with this audio generator, there's a cool demo here that you guys make sure to click on the article and then go watch this demo here. But you're going to be able to choose your product and then use AI to generate audio including, like you know, add copy, like you can get somebody with a British accent to read some kind of script that you have and you not have to go like go hire a professional voice actor for some of this stuff. So really interesting stuff.   Bradley Sutton: Speaking of AI, another thing that Amazon announced uh, this was something that was actually originally announced at Amazon accelerate, so I'm not going to go too deep into this, but it says create high quality AI generated videos in minutes. And it says Amazon ads has introduced a new powered video generator, currently available for use in sponsored brands campaigns. You guys already heard us talk about this at Amazon Accelerate, but another cool demo is on this video in our link below, so make sure to check that out. The last AI update for Unbox is called make creative development a breeze with the AI creative Studiobox. Is called Make Creative Development a Breeze with the AI Creative Studio, which is in beta. So this is AI Creative Studio is a centralized experience that combines AI functionality with expert level controls All right.   Bradley Sutton: So this is a new kind of like homepage where you're going to have the studio, the sandbox and the inspiration gallery In the studio. It says you're going to gain access to a suite of tools that can be used to transfer your concepts from in progress to design complete. You know, you can like start with a picture of a cup and then, all of a sudden, you put it in this like crazy background and choose different backgrounds you can have different effects and different lightings and then you're going to be able to generate that image. Now, with the sandbox, you're going to be able to test out new features, like, maybe you take one of those things that was just an image before and then now you're going to be able to animate the image. You know, like, if you remember, in Accelerate they showed how you can make smoke coming out of a or not smoke, but like steam coming out of, like a teacup or or coffee, right, so that's kind of cool. And there's also going to be the inspiration gallery where you're going to see examples of AI generated content. Uh, and then you can actually like, click these If you like, like, hey, like, I like this vibe right here. I like, I like this, the way that they did this headphones here I want to be able to do that to my product. And then you're going to be able to like, choose these kinds of like templated things or examples and then apply it to your own products. All right, so this is one of those ones. Guys, you do need to click into the article where this was announced, because I got the link for you in order. If you want to join the wait list, all right if you want to join the wait list for this AI creative studio, because not everybody's going to be able to get into this right away. So make sure to find whatever article this is about the AI creative studio in the comments below and check it out.   Bradley Sutton: Only a couple more uh unbox announcements. Uh, the next one is called interactive ads expand availability across streaming TV into prime video. Right, this was, uh, we had an article about this before in the weekly buzz. But you know, sometimes you might think of when you see commercials on TV regular TV, right, that's all. It is a commercial, like a Superbowl commercial. You see a GoDaddy website, or you see you know, chips, or Michael Cera showing his CeraVe lotion, or whatever, right, but what, what does? How does that help the advertiser? Well, the only way it helps lead, leading to an immediate sale, is maybe they go on Amazon or they go somewhere else to the store later on the day and they go buy that product. Right, but now, on prime video, you still can do just generic ads, but now there's going to be shoppable ads, all right, so you can see a 15 second ad on prime video as an example here, and then it'll be like you know you're not in your computer but it'll say, hey, just hit OK on your TV remote and you're going to buy the product, like if it's connected to your Amazon account. So now, all of a sudden there's going to be like a direct connection where somebody doesn't have to go and pause the video to go buy a product. Just by hitting like OK on the remote they're going to be able to buy some products that you're advertising on Prime Video. So make sure to check this article. That could make streaming TV a little bit more lucrative for some of you.   Bradley Sutton: Last couple, I'm just going to breeze through here. There's a couple new metrics here. One is called long-term sales, and long-term sales RoAS, is the acronym LTS RoAS. I guess they're getting crazy with these. These acronyms are already, like you know, 10 letters long here. But anyways, this is going to be interesting because it's a historical 12 month return of a given customer engagement with your brand, right, you know, like there's an attribution window right when you know like, let's say, something has a 14 day attribution window.   Bradley Sutton: Somebody clicks on something on Monday and a week and a half later they buy it. That original click gets attributed with that sale from that ad. Right, but let's say somebody clicked on it but they don't buy it in two weeks, maybe they four months later or something. They buy the product. Have you ever had any visibility into that? That purchase can be tied all the way back to that original click. No, you have not been able to do that until now. All right, so this is going to be something cool. This LTS ROAS uh is going to be able to allow you to take a look back even, uh, throughout a year to see, like, how your ads are doing. So make sure to check the article for more information on that.   Bradley Sutton: And then, last one is DSP has a new experience. So if the whole DSP page for those are like UI of their homepage has been completely redone, I guess I wouldn't know the difference because I never saw the old DSP page part. But for those of you who use it, go ahead and check it out and see if you like their new UI. That is it. Believe it or not? Guys, for Amazon, unboxed and all of the news and events this week. Obviously no time to do our normal training tip of the week or our new feature alerts. We'll have to save that for next week. We actually got some pretty amazing things coming for you guys. By the way, as guys hope, you enjoyed this in-depth coverage of all the goings on in the news this week. Make sure to tune in next.  

We're back with another episode of the Weekly Buzz with Helium 10's Senior Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Multi-Channel fulfillment (MCF) can now automatically fulfill orders placed on social commerce channels like TikTok, Instagram, and Pinterest using your FBA inventory. You can now offer Subscribe & Save and Reorder coupons on an ASIN at the same time. With this change, you can now offer both Subscribe & Save and Reorder coupons on an ASIN at the same time. Effective September 30, 2024, if Amazon requires you to submit product compliance documents, these must be submitted and approved before you can list the product. Amazon Pharmacy customers can have their medications pre-sorted into packets using this new PillPack feature https://www.aboutamazon.com/news/retail/amazon-pharmacy-pillpack-feature Inbound shipping is now easier with the Amazon Partner Carrier Program's smart carrier options https://sell.amazon.com/blog/announcements/partner-carrier-program-smart-carrier-options Amazon marketplace sellers sue Walmart https://www.nwaonline.com/news/2024/oct/01/amazon-marketplace-sellers-sue-walmart/ Amazon seller-fulfilled heavy and bulky returns https://channelx.world/2024/10/amazon-seller-fulfilled-heavy-and-bulky-returns/ Amazon's recyclable packaging push https://www.packaging-gateway.com/news/amazons-recyclable-packaging-push/ Digital Domain Teams Up with AWS to Scale Autonomous Virtual Human Technology and Introduces Generative AI-Powered Features https://press.aboutamazon.com/aws/2024/9/digital-domain-teams-up-with-aws-to-scale-autonomous-virtual-human-technology-and-introduces-generative-ai-powered-features Amazon is launching its own Shark Tank where winners get to be Amazon sellers https://www.theverge.com/2024/9/30/24258276/amazon-buy-it-now-show-trailer-shark-tank-jb-smoove With the holiday season approaching, we arm you with strategic insights to capitalize on events like Prime Big Deals Day, including essential tips on using Cerebro for effective keyword research. Tune in and stay ahead with these buzzing news and strategies that help your business thrive in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - MCF Expands to Social 02:04 - Dual Coupon Boosts Promotions 03:28 - Compliance Deadline Approaching 04:17 - Holiday Peak FBA Fees Set 05:48 - Pharmacy PillPack 07:00 - Smart Carrier Options Introduced 08:19 - Sellers x Walmart Lawsuit 09:54 - Updated Returns for Bulky Items 11:51 - Sustainable Packaging 12:58 - AWS Powers Autonomous Virtual Humans 15:04 - Shark Tank but for Prime 16:30 - Training: Finding Keywords Your Competitors Top Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Shivali Patel: Amazon's MCF fulfilling orders for popular social channels, incoming holiday peak fulfillment fees and, finally, that dual coupon feature you've requested being implemented. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel and so Shivali, take it away and let us know what's buzzing.   Shivali Patel: First up, we have a few news pieces directly from Seller Central News To start. An exciting enhancement to Amazon's Multi-Channel Fulfillment, or MCF. Amazon's MCF now enables sellers to automatically fulfill orders from popular social commerce platforms like TikTok, Instagram and Pinterest using your Fulfillment by Amazon inventory. This means, for those of you that were perhaps manually fulfilling orders up until now for TikTok shop can now transition to more effortlessly expanding your brands, maintaining accurate inventory tracking and quicker order processing. Or imagine just running a promotion on Instagram knowing that your orders are being handled seamlessly through Amazon's system. This can help you capture even more sales opportunities across different channels, keeping you ahead of your competitors. To streamline this process, amazon recommends that you utilize tools like Webby LingSing or Connector by Silk. These platforms can help you connect your social media accounts to your Amazon Seller Central with ease and, in my opinion, a great strategic move to enhance your order fulfillment capabilities, position your business for growth and encourage you to meet customers where they're most active, and that is social channels.   Shivali Patel: Then we have Amazon actually just announced its new dual coupon feature that many of you have been requesting. You can now offer both subscribe and save and reorder coupons on the same ASIN. Previously, sellers could only use one coupon per ASIN, which limited promotional strategies, and now eligible customers can choose between a 10% off free order coupon for a one-time purchase or a 20% off subscribe and save coupon for those who want to subscribe for regular deliveries. I can see this making a dent in impacting the quantity of repeat purchases and facilitating brand loyalty, as well as, if you are a seller, the ability to now cater to different purchasing behaviors. This will help you effectively engage your audience. For instance, if a customer is hesitant to commit to a subscription, that reorder coupon can persuade them to try your product without long-term commitment. Meanwhile, customers who value convenience can opt for the subscribe and save option, benefiting from a greater discount. Remember, guys, at the end of the day, promotions are a really great way for you to attract new customers and retain existing ones. By leveraging these dual coupon offerings, you can enhance your marketing efforts, drive sustained sales growth and, at the end of the day, it's about making your customers feel valued and giving them the options that suit their needs.   Shivali Patel: Okay, moving on, let's talk about an important compliance update that you need to be aware of, effective September 30th 2024, which is already passed, amazon will now require that any product needing compliance documentation to have these documents submitted and approved before it can be listed in order to uphold the highest safety standards for products sold on Amazon. This is just one additional way for them to ensure that customers are really receiving safe and compliant items. While existing product listings will remain unaffected, new listings cannot go live until the proper documentation has been approved. So make sure that you guys manage this process through your manage all inventory dashboard on seller central and, since they can ask for additional information to verify product safety and compliance at any time, you'll want to check back time to time.   Shivali Patel: Speaking of time, as we gear up for the holiday shopping season specifically, there are upcoming 2024 holiday peak fulfillment fees for FBA that you will need to be aware of. From October 15th to January 14th of 2025, you're going to see these seasonal fees applied to all products, reflecting the increased fulfillment and transportation costs during this busy period. This fee structure is similar to what other major carriers charge and it will be consistent across items within the same size band, and this will affect US FBA, Canada FBA, north America remote fulfillment, us multi-channel fulfillment and buy with Prime. I recommend that you guys factor these fees into your pricing strategy. Okay, and especially during the holiday season, when consumer spending typically peaks. The average holiday peak fulfillment fee will remain consistent with last year. However, a new peak fee will apply to products priced below 10 USD. This is for US FBA specifically. While these fees might seem like a hurdle, I want you to keep in mind that Amazon's average FBA fulfillment fees are still about 70% lower than the comparable two-day shipping options offered by third-party logistic providers. And, if needed, the new section does have the detailed rates linked by size and weight on the relevant help pages. So check it out to plan out your inventory and maximize sales during the holiday rush, if you have not already.   Shivali Patel: In other news and in an exciting expansion of its services, amazon Pharmacy is enhancing the way that customers manage their medications with the introduction of a new pill pack feature. This service allows customers to have their eligible medications three or more pre-sorted into convenient pill packets, which will then be delivered straight to their door. This updated offering continues the service from PillPackcom acquired by Amazon in 2018, but introduces new savings and a simplified sign of process. Each PillPack is organized and labeled by date and time, making it easier for individuals to adhere to their prescribed routines without the hassle of multiple pill bottles. I don't think any of us like that. Plus, customers can enjoy fast, free delivery right to their homes. I wanted to mention this as part of this week's buzz because, while perhaps it's not directly relevant to you as an e-com seller or service provider, this new service from Amazon Pharmacy could open avenues for partnership or product integration, especially if you offer health-related products. Later down the road, by keeping an eye on how the service evolves, perhaps you'll be able to identify opportunities to align your offerings with Amazon's growing healthcare initiatives.   Shivali Patel: What else we also have? Amazon introducing new smart carrier options for sellers using FBA and Amazon Warehousing and Distribution, known as AWD, giving sellers more choice and flexibility when sending inventory to the Amazon network. Available through the Amazon Partner Carrier Program, these options allow sellers to choose their preferred partner carrier and transport method based on dynamic freight-ready dates and cost estimates. This update aims to help sellers like you and I optimize our logistics and expenses, and these new features are integrated into step four of both the send to Amazon workflow and send to Amazon warehousing and distribution workflow. That is a tongue twister when you're trying to say it all in one sentence For less than truckload and full truckload shipments. The Amazon partner carrier program, known for offering reliable shipping services, includes small parcel delivery, LTL, FTL and intermodal shipment options, with savings of up to 25% lower compared to alternatives. So sellers can benefit from lower costs, while those delivering to AWD received additional discounts of 25% on storage and 15% on processing and transportation. I hope that you guys can see this as a valuable opportunity to streamline your inventory management and reduce costs, improving efficiency.   Shivali Patel: Okay, then, we have a significant legal development. Four Amazon Marketplace sellers have filed a class action lawsuit against Walmart, seeking $5 million in damages. The lawsuit alleges that Walmart has enabled organized retail crime and racketeering through its third-party vendors by not sufficiently vetting its Marketplace sellers. The complaint filed on September 17th, as written here in US District Court for the District of Delaware, claims that certain third-party sellers on Walmart's platform are engaging in fraudulent practices, buying and reselling products from Amazon vendors in a sophisticated scheme. This practice harms legitimate sellers and allows Walmart to profit from the fees that it collects from these sellers. So I think that this case really underscores the ongoing challenges in maintaining marketplace integrity and the responsibilities of platforms and managing selling ecosystems. So I hope that you're able to recognize, with this case, the importance of just being transparent and ethical in your business practices. It's vital that you guys keep up with the guidelines that these platforms have, and this way you can really protect your brand but also contribute to a healthier marketplace overall. Walmart has until October 10th to respond to a summons that was issued on September 19th and in their statement they indicated they're reviewing the complaint. So, regardless of the outcome, the lawsuit serves as a reminder of the potential risks and the need for the platform to maintain a robust vetting process.   Shivali Patel: Reporting hot from channel x. Starting on October 30th 2024, we also have amazon updating the seller fulfilled returns policies for heavy and bulky items in Germany, France, Italy and Spain stores. This aligns with changes already implemented in the UK since August of 2024, and heavy and bulky items are defined as those that weigh over 31.5 kg or have a longest side exceeding 175 centimeters when packed. Sellers will now be required to offer a prepaid return label and home collection service for these returns, along with issuing refunds to customers, while the responsibility for covering return shipping costs remains unchanged. The refund amount will depend on the return reason and timeline, in line with Amazon's existing returns policy. So the introduction of home collection for heavy and bulky item returns aims to provide a consistent returns experience for customers across all those stores. As the service is already available for FBA and seller flex returns, amazon recommends that we review our carrier contracts to ensure that home collection is included and make any sort of necessary updates.   Shivali Patel: As a seller, you may want to offer partial refunds or part replacements as an alternative to home collection, provided that it's shared the tracking ID of the replacement part with the customer and that you close out the return request with the reason code return request canceled. To avoid A to Z guarantee claims or impacts on order defect rates, sellers must authorize or deny return requests within 48 hours where the auto is not auto authorized. You also have these additional things to keep in mind, but as you can see here, you can just pause the screen and have a read. Otherwise you can reference this channel X article. I'd love to know do you guys think this will help reduce unnecessary customer claims and improve seller performance across amazon's European stores? Let me know in the chat. We do have just a few more things here.   Shivali Patel: It's been a packed week of news as the e-commerce industry continues to expand. Concerns about packaging waste have come to the forefront, prompting amazon to take significant steps towards sustainability. And, in response to the mounting pressure from environmental groups and regulatory bodies, amazon's introduced various recyclable packaging initiatives, one of those being the Frustration-Free Packaging Initiative, designed to ship products in easy-to-open, recyclable packaging, often eliminating the need for additional boxes. Since its launch, amazon reports having removed over 1.5 million tons of waste. I mean that is impressive and it shows a tangible effort for them to reduce waste. Amazon has shifted towards recyclable materials, introducing paper-based mailers that can be easily recycled, curbside, and this shift is part of Amazon's broader commitment to achieve net zero carbon emissions by 2040. As a seller, you can adopt sustainable packaging practices to align with Amazon's initiatives, but also appeal to eco-conscious consumers who prioritize environmental responsibility.   Shivali Patel: Up next, we have an article directly from Amazon. According to Amazon's press center, digital Domain, a leader in visual effects and virtual human technology, has announced a collaboration with Amazon Web Services, AWS, to migrate its autonomous virtual human AVH technology to the cloud. This partnership aims to expand the reach and capabilities of AVH technology across industries such as entertainment, gaming, healthcare, hospitality and commercial applications, leveraging AWS's advanced cloud infrastructure, including Amazon's Bedrock for high-performing foundation models, amazon Polly, amongst others, for voice enhancements and for facial recognition. Digital domain is really poised to enhance real-time interaction with virtual humans. Aws's robust security and compliance features will also ensure the integrity and scalability of the AVH platform. This collaboration represents a significant milestone for digital domain following the success of Zoe in 2022. And, with the support of AWS and its cloud infrastructure, I think it's really going to offer AVH technology greater speed, efficiency and global accessibility in many sectors.   Shivali Patel: This collaboration does offer potential relevancy for Amazon sellers, particularly in enhancing customer engagement and support For sellers who operate in industries such as e-com, hospitality or any customer-facing business. Integrating virtual human technology can revolutionize how we interact with customers, and so Amazon sellers can really leverage AVH technology for real-time, ai-driven customer interactions, offering personalized and immersive experiences similar to virtual concierge services. This can help improve the efficiency, manage inquiries, provide product recommendations, offer after-sales support. Even so, by utilizing this advanced technology, we can really, as sellers, go in and enhance our brand experiences, boost customer satisfaction and stay competitive in this growing market where AI and machine learning are really taking on a very pivotal role in customer interaction. Lastly, I figured you guys could also appreciate some fun news how many of you have ever watched Shark Tank and how many of you have seen the new trailer for Amazon Prime videos, buy it Now, hosted by JB Smoove?   Shivali Patel: The Verge reports that in this unique competition, you're going to have contestants having the opportunity to present their product ideas to a panel of investors and an audience known as the 100, representing potential customers. If a contestant's product is well-received, it's going to be featured in a new section of the Amazon store called Buy it Now. The panel actually includes celebrity guests like Gwyneth Paltrow, Jamie Siminoff, who's the CEO of Door.com, serving as the resident judge, and others. Each episode features a $20,000 prize for one contestant, adding an exciting incentive to the competition. Viewers can access the buy it now store via a QR code shown during the episodes, allowing them to purchase featured products directly. The first three episodes will premiere on October 30th, with a total of 13 episodes airing weekly until January 8th of 2025. Additionally, a companion podcast this is Small Business Behind the Buy will be available starting the day after the show's launch. This initiative not only engages viewers, but also aims to drive sales on Amazon, showcasing products with greater transparency about their origins, their names, their brand story, and creating buzz and excitement around new product launches as the holiday shopping season approaches.   Shivali Patel: With that. That is it for this week's news. And, by the way while I didn't mention it, since Bradley's already talked about this in a previous episode Amazon's Prime Big Deals Day sale is also coming up on October 8th and 9th. So I hope that you guys are all squared away to rank at the top of all the keywords you hope to generate sales from. In case you're not, let's just run through one strategy that you can use to capitalize during this time. Let me show you how you can find keywords where your competitors are outranking you. Let's say you're ranked on one of the lower pages, like pages four, five or even just the bottom of page one. Sure, customers searching for niche specific items like coffin shelves underneath the keyword gothic decor may ignore irrelevant results and focus only on the similar products. But also, most people don't even really scroll to page two, which is a clear indicator of why you would want to pay attention to the keywords where your direct competitors might be outperforming you and where you may want to tweak your strategy if you care to be listed at the top half of page one, where all that traffic is. Here's how You're going to want to pay attention to your relative rank against competitors. You can find this metric inside of Cerebro, which is our reverse ASIN keyword research tool, and you are going to begin by putting in a multi-ASIN search. So find a bunch of the Amazon standard identification numbers inside of your niche and go ahead and click get keywords.   Shivali Patel: The second thing you're going to do is set a minimum for search volume. I went ahead and inputted in 300. Now the product I'm looking at is actually this automatic chicken water cup. In doing so, I can now filter out those keywords that don't have a lot of search volume associated. There's no right or wrong number for search volume. You can put in something that you feel is good for your niche. The next thing I'll do is input in a relative rank. I went ahead and added in three for minimum, and this is telling me that and this is basically saying that I'm at least number three amongst my competitors. Then go ahead and input in anything else you want and click apply filters. I actually added in a minimum for word count as well as the phrases containing chicken, because I was seeing some additional terms here.   Shivali Patel: In doing so, I had a output of 38 filtered keywords and you guys can scroll all the way over to the right hand side and check out the relative rank. If you hover over the number for relative rank, it's actually going to showcase to you where you are stacked up next to your competitors as well as what ranking you are at. For example, for this particular keyword, which is automatic chicken watering system, you can see that our relative rank is position number six compared to our competitors. This means that your product ranks sixth in relative rank for this keyword, and this is the sort of thing that can help you identify keywords where competitors are ahead and make adjustments like increasing sponsored ad spend to improve your ranking, or adding that keyword to your title to rank a lot faster, to prepare for a day like Prime big deals day, or even just put in a CPR campaign into motion where you're selling those products at a discounted rate to rank. Happy sales, you guys.

innovative strategies from Gulsen Berkin Cinar and Michelle McLean, who are back after five years to share their secrets. From capitalizing on Amazon influencer opportunities to selling seasonal products, they reveal methods where people are earning up to $70,000 a month with no investment. Join us as we explore the incredible journey of a family-run Amazon business that skyrocketed from modest beginnings to a seven-figure revenue before being sold. Gulsen shares the thrill of launching a new brand and expanding into platforms like Shopify and Walmart. Michelle, driven by her passion for seasonal products, recounts her success with Amazon products during Christmas, illustrating the excitement of spotting and profiting from trending items. Dive into the world of Amazon influencers and affiliates with Michelle's expert tips on maximizing commission potential by reviewing higher ticket items. Discover how you can earn substantial income through Helium 10's affiliate program, even if you're just starting out. We'll also guide you on signing up for this lucrative opportunity and highlight the benefits, including lifetime recurring commissions and other rewards. Don't miss this episode, which is packed with actionable insights and real-life success stories designed to help you thrive in the e-commerce world. (Time Stamps) -  In episode 596 of the Serious Sellers Podcast, Bradley, Gulsen, and Michelle discuss: 00:00 - Boss Ladies Making Money Online 03:09 - Amazon Influencer Affiliate Program 03:47 - Amazon Business Exit and Brand Scaling Success 10:23 - Influencer Program and Earning Commissions 14:17 - First Amazon Product Review Videos 20:08 - Product Sourcing and Market Research 22:48 - Amazon Affiliate and Reviewer Earning Potential 29:02 - Helium 10 Affiliate Earning Potential 32:47 - The Power of Consistent Growth 34:29 - Helium 10 Affiliate Discount Opportunities 38:01 - Affiliate Program Sign-Up and Benefits ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got a couple of boss ladies on the show who haven't been in the podcast in five years and they're going to be talking about cool ways that they're making thousands of dollars in their spare time by being either an Amazon influencer or selling seasonal products, along with a way that some people with no investment are even being paid $70,000 a month from Helium 10. How cool is that? Pretty, I think. Important message, guys. On October 23rd, Amazon is changing the window for which you can look back and claim that they owe you reimbursements for lost and damaged products at FBA warehouses. It used to be 18 months, but now it's going down to only 2 months. So, if you have never used a reimbursement service or Refund Genie, now is the time. Last week, I ran Refund Genie on two different accounts and got a total of over $5,000 back for those sellers. And don't forget, unlike a lot of services out there, Helium 10 doesn't take any commission on what we get back. If we say you're owed ten thousand dollars and you get back ten thousand dollars from amazon, you keep ten thousand dollars with no commission to Helium 10 at all. Refund Genie is now available to anybody who has a Helium 10 Platinum Annual Plan or higher. So, to get an estimate about on how much money you could get back, go to h10.me/refundgenie. If you've never used a Helium 10 coupon, use the code SSP10 to save money if you need to upgrade to a Platinum Annual Plan.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we've got a couple of people here that are super, super old school here at Helium 10, including the one person, the only person who has been at the company here in United States side longer than me, and then another person who was one of my first hires here at Helium 10 just a couple months after I got started. So, Gulsen and Michelle, welcome back to the show.   Michelle: Hello   Gulsen: Hello   Michelle: wow, I feel so old.   Bradley Sutton: Well, hey, that's why I'm also I'm wearing the old school Helium 10 logo shirt here to kind of like reminisce about our old days, you know, way back then in the WeWork. Now I say welcome back to the show because there's been a huge gap since Michelle and Gulsen have been on the show the word now in episode I don't know like 580 something or 590 something. Their first time on the show was episode 86, way back in December of 2019. So, if you want to get a little bit more of their backstory, go ahead and see if you can find I don't even know if you can find such an old episode, but episode 86, where we had them and some of the other members of our crew all together on one episode. But I was like you know what? It's been years since you guys have come on and each of you have interesting things to talk about. So, let's go ahead and have you guys uh back on. So, first of all, um, let's start with uh, Gulsen. Now what about you? And you know you've since before you even worked at Helium 10. You know you've had like a family Amazon business. Um, ven offline, obviously you're my co-worker, but we've never really talked about that in a long time. Like, are you guys still selling on Amazon? You selling on other market? What have you guys been doing with that side of your things?   Gulsen: Yes, so you don't know this, but you know we were running that Amazon business with my husband and last year December we sold that one and the first call I received. Now my husband is building another brand.   Bradley Sutton: Well, hold on. I want to talk about that. I didn't know that you were right, I had brand and I want to talk about that. I didn't know that. You're right, I had no idea. So how did you find a buyer for the business? What was it like through an aggregator? Did you use a service or just networking?   Gulsen: Yeah, he was with a partner and um, he was always getting those questions like, um, if he ever likes to sell his shares and stuff, but at the time it was very good season to do that move last year December. So yeah, and it. You know it was very stressful and long journey for years but I'm so happy that we came to that ending and he took like a few weeks refresh and now he's on top of it another brand by himself right now.   Bradley Sutton: Okay, so what did he scale that brand to like? what was the peak yearly sales like approximately?   Gulsen: Yeah, so by the time he started it was about four hundred dollars per month.   Bradley Sutton: Four hundred thousand dollars ?   Gulsen: Four hundred Dollars.   Bradley Sutton: Four hundred. Oh, when he started, you said yeah, okay, I was like about to say well, who is buying an amazon business that grosses $400 a month, like good grief? Okay, that makes sense now. So that was when he started, and then he scaled it to what?   Gulsen: Yeah, the time he moved out that they were at monthly six figures.   Bradley Sutton: Oh wow. So definitely a seven-figure brand, oh yeah, that is pretty cool and then and then. So now he's starting from scratch or like something similar, or, and he's already launched, or he's just in the planning stage right now.   Gulsen: From scratch it's already launched and now, um, this time we just wanted to want it to be more on like brand side. We still use, of course, amazon and we will try to start selling on Walmart as well, but now we're just trying to be so heavy on Shopify, building the brand awareness, and then, of course, the goal is the goal again, selling it. But to me, you remember my Amazon account. I was so like a Grand Bazaar Amazon account. I still have it and still is my passion to find those seasonal items.   Bradley Sutton: But you're not still. Have you been off and on selling products on that account?   Gulsen: Yes, yes.   Bradley Sutton: Oh okay, I didn't know that. Okay, cool, but only seasonal.   Gulsen: Only seasonal and I know you don't really like it when you do Amazon for patient. But that account you saw that it's such a passionate account only the products I really like to spend my time on and not really that profitable, but still nice. And I feel like I still like to spend a lot of time on Black Box trying to find products and then search them on Alibaba, even if I'm not going to invest. I think it started to be like a habit for my life. And, yeah, the last time I found something it was a toy product. I never recommend anyone to, you know, join a toy business, but this one was crazy because, like it was selling on Amazon about like $26, the price to import and everything was about 450. So now it's just, you know, um, making my mind so busy like should I really launch a toy product? But it's so competitive and, yeah, I might be needing to pick your brain about it very soon.   Bradley Sutton: Okay, I thought you were saying you already did this. I was waiting for the results. This is what you're planning. What is something you've already done in the last year or so that really was a good experience? When you just found some random product and then it was able to sell during the season. Can you give an example?   Gulsen: Yeah, I can give you an example. What's so funny is I really like to look around a lot while shopping, like actual shopping, Like I'm touring the Costco, Sam's Club, these places and like Bluetooth Beanies. I don't know if you remember them.   Bradley Sutton: It's like you have a beanie, but then there's like headphones or something inside. Oh, okay.   Gulsen: Inside the beanie there were headphones and the first time I saw them like we were shopping on Sam's Club. The first time I saw them, we were shopping on Sam's Club and Charlie, my husband, he was telling me you know what? This product will go viral. And then we sourced it and, oh my God, it was such an amazing experience because that product really went viral.   Bradley Sutton: So, you sourced it, not to piggyback on the listing, but you made your own listing a brand new. You just found it in Alibaba. So how much did you sell of that product?   Gulsen: Yeah, during Christmas time we sold close to 1,000 units   Bradley Sutton: 1,000 units at what price?   Gulsen: I believe it was about $14,000, $14,000, $15,000.   Bradley Sutton: Okay, so a nice little five-figure a month there on one product or two.   Gulsen: yeah, it was amazing but, like I said, it was seasonal and now like I don't even think anyone is going to search for Bluetooth beanie, but we were one of the first listings on amazon selling that product.   Bradley Sutton: Nice so finding products at Sam's Club in Costco. I just go there for like free samples and a dollar 50 hot dog and stuff. But now, now I know I need to start looking out for products. All right, let's switch to Michelle now. So, Michelle, you know, in the beginning at Helium 10 and the last time you were on the podcast you like, like your experience with Amazon was pretty much just interacting with Helium 10 and interacting with, interacting with our customers. But now you're not necessarily an Amazon private label seller. But tell us what you are now in that definitely has to do with the Amazon ecosystem.   Michelle: Yeah, of course you know really quick. I wanted to say how far back I've been, you know, just to give some clarity for people listening. When I first started Helium 10, my daughter was eight months. She's going to be seven years old in November. So, this just goes to show like how old I am.   Bradley Sutton: I don't need any reminders for that.   Michelle: Yeah, I was just thinking about that and I was like, oh my gosh, it's been almost six going on seven years, so that's insane.   Bradley Sutton: That's crazy, that's great. And then I remember how it was like your desk was like behind mine, so I need to check on what you're doing. I just like turn around, we're all in that little, we work there. And then I got to move to like this little, literally a closet. You know, the affiliate team office was like this little that used to be a storage closet and then it became my office.   Michelle: And then what? Six or been very exciting, and I honestly love building relationships and speaking with different people around the world. It's awesome. So now what I'm doing is I've learned and I've kind of just jumped on ships with the Amazon. Influencers program is something that you don't need to really invest money in. It's more of just investing your time and basically you are reviewing products and then when you review them, you upload them to Amazon and Amazon does all the work for you and you just earn commission off anyone that watches your video.   Bradley Sutton: How do you even find out about that people are doing that, because I think nowadays some more and more people know about it, but like I didn't really know about it until somebody like I don't know maybe I saw a video on it or something but how do you even know that this was something that people do?   Michelle: Yeah, it's actually really funny. So, I was just searching, looking for new influence affiliates to join Helium 10 and you know, the algorithm just picks up and all of a sudden, you're seeing like people selling you courses and it's like, hey, the Amazon review program. And I was like, what is this? So, I dived into it and I just started following and I was like you know what? I've never been one to just like jump and, you know, spend a lot of money on products, but this seems like something I can do. And I did it kind of just more of like as a test and, um, it was, yeah, I got like approved right away and then I did the second approval and I got approved in that and now it's just putting videos up on Amazon and the more videos you put there, the more commission you make. And you know it really just depends on the type of video you make as well, of course, the quality and everything. But it's really fun and I feel like for me being like a really busy full-time mom um, and you know, working full-time this is something that I can do, that I don't have to just like run a business. It's just more of yeah fun on the side.   Bradley Sutton: yeah, like even us, you know amazon sellers, like we all have families, like this is something, and maybe your daughter is a little bit too young still, but you know this is something, is something that you know you got like teenagers or even, um, you know, maybe preteens a little bit. You could almost have them like make some of these uh videos and it's like something super simple. Obviously, you know adult needs to set it all up, but it's not like rocket science where you have to be a pro influencer. Uh, you know, in order to make these review videos, a lot of them are just like kind of like unboxing and how you're using it right.   Michelle: Yeah, you know what Funny thing is? My daughter got her first brand deal.   Bradley Sutton: Oh well, okay. Well, maybe she is old enough, I guess. Okay, my bad.   Michelle: Yeah, so there's. There's Amazon sellers looking for people to or, you know, other people to review their product. And one was a mom who just came out with a kid's face wash and she was like hey, I saw your daughter on Instagram. I would love for her to review my product. My daughter is all about skincare because of YouTube and she absolutely loved it. She did it and I just got another email yesterday from another seller who saw her video on that listing asking if they can review her skincare product now and I'm like wait, she's starting to get all these deals, she's only six.   Bradley Sutton: Wow.   Michelle: It is really cool. Of course, you know you need to be in it as a parent, but it is really fun and I've seen a lot of married couples, even like a husband will have his own and then the wife has her own and they just capitalize on that extra income.   Bradley Sutton: Interesting. Now, what's the? I mean, there's a difference, necessarily, between like, almost anybody can sign up to be an Amazon affiliate but then to be an Amazon influencer. Do they still require that you have some kind of social media account that has X number of followers? And then, if so, like what is that requirement?   Michelle: Yeah, so that's a great question. So many people get confused between the Amazon Associates program and that is basically offsite commission. You have to have a website; you get the affiliate link and then you basically drive traffic from your website to Amazon with the Amazon reviewers' program. That's onsite commission and you necessarily don't need a huge following on social media. You just need to have good engagement for the first two steps. So as long as you get engagement, you build your, your engagement, you sign up and you get approved, you don't even need to worry about that social platform anymore. It's just like building up that reviewer's videos and then just letting Amazon do that for you.   Bradley Sutton: Okay, excellent, excellent. Now, um, what was the very first video that you did Like? What was it for? Do you remember what it was?   Michelle: Yeah, so, amazon. In order for you to get approved for the second step you actually need very first video that you did like what was it for? Do you remember what it was? Yeah, so amazon. In order for you to get approved for the second step, you actually need to submit three product review videos. So, it's not only one, it's three. So, I did a dog uh feeder, so it's basically a dog bowl but like it has a puzzle inside for your dogs, um, to slow their feeding. And then then I did a Spanish book, and then I did a I don't want to say dupe, but I did a smart watch that you know looks like a brand name like Apple, and that actually got approval. So that got me three. That got my first three approvals for the Amazon reviewers' program.   Bradley Sutton: Your style of doing Amazon business, like why do you think this is kind of good? Like it's obviously not for the kind of person who's like trying to build up a brand and, you know, be able to exit like your husband did with his brand. But what kind of person is what your model is of? Like these seasonal products in here or there? Like are you even putting it on a brand registry or you're just doing generic brands? Or how are you doing these listings?   Gulsen: No, no brand. How are you doing these listings? No brand registry. And I think that what I'm doing is great for who is working like typical 9 to 5 that would like to get extra site income. And also, like you know, before working at Helium 10, I did supply chain my entire life, so I'm so close to those sourcing agencies or the places in like. I'm originally from Turkey. I know a lot of Turkish manufacturers. Plus, I have very good experience in Far East so it's so easy for me to source products. So, I feel like it is mixed for me. If you really like sourcing trying to find new people on the manufacturing end or sourcing end and if it's giving you pleasure, then that's great because then the money comes itself. But it's not something that you can quit working on your corporate and rely on those seasonal items.   Bradley Sutton: now, for example, that, what do you say? beanie, Bluetooth, Bluetooth, beanie, whatever it's called? Um, you know, you, you grossed I don't know fifteen thousand dollars, twenty thousand dollars or whatever from it. Yeah, was that all one order from the manufacturer and you only did one? And then, if so, like what was that initial investment? Like landed to amazon, like the price of the products and then the importation, and landed to Amazon, like, how much did you invest in that project?   Gulsen: It was like we created two orders the first order, it's like it was gone like in the very first month and a half, and then, since we foresee it, we had to place another order and we did the same quantity and I think we invested about maybe $7,000 in total.   Bradley Sutton: In the first order and both orders together.   Gulsen: The first order, like both orders together, could be around 14K, but it includes everything. Everything like it's includes about two thousand of those Bluetooth beanies and the import and the shipping. So, we had to act quick so we couldn't really do a vessel.   Bradley Sutton: Wait, the first order was 2,000 units   Gulsen: It was 1,000 and 1,000.   Bradley Sutton: Okay so you have, you sold all of them?   Gulsen: yeah, so the first.   Bradley Sutton: I thought you only sold 1000 units. You actually sold 2000 units.   Gulsen: it was during Christmas time. We sold about 1000 and that's why we were so high and excited. We ordered the second order and then those um the remainders. I think we have left about like 300 pieces left and then we started to get orders, maybe once a week and like bi-weekly.   Bradley Sutton: No, not so yeah you sold way more than like 20. You know like we're talking more like 20, 30 000, so seven thousand dollars to invest. And then are you just doing the regular private label ways to get on page one like, hey, I'm gonna run some PPC and try, I mean like that's how you did it.   Gulsen: Yeah, we were so lucky because we were one of the first listings, as I said, and organic, we were already on the page one for that Bluetooth beanie. But then of course you know how it goes Competition comes so crucially and we had to run PPC but still it wasn't that competitive because we were there at the beginning and we sent all inventory to FBA but then we had to take some inventory back and started to sell the rest as FBM.   Bradley Sutton: You should see me about those. I'll start shipping them for you. You can pay my kids to do that. Okay, so then I mean, that's fascinating. I don't know how I didn't know all of this stuff that you're doing. Yeah, you know what.   Gulsen: Funny enough. Actually, it's not about me, but again, like with my husband. Do you remember those fidget spinners?   Bradley Sutton: Yes, yes.   Gulsen: Yeah, he was also like one of the first listings with those fidget spinners on Amazon. Like I think he has a good sense of finding what will come to be a buy.   Bradley Sutton: Well, how did you and he validate that thing? Because you know like it's different when you're trying to be the first kind of like we were kind of like the first coffin shelf. You know there's not like a bunch of data where it's like oh, I know all the main competitors and what they're ranking for and stuff. So, what did you guys use to validate? Like, did you buy some from Costco and just put it up and do a test listing to see how it goes? Or how did you have the con? I mean, cause $7,000 is still $7,000. You know that's a lot of money. Like you got to have some kind of confidence that you're going to be successful. So, if you couldn't see other beanie uh, Bluetooth, Bluetooth beanies, people having confidence what numbers or what were you looking at that made you go ahead and pull the trigger on that order?   Gulsen: Yeah, the thing is I can source those products so quickly because of my connections. So, with that fidget spinner we didn't really do any drop shipping. We just found the manufacturer and I still doubt it was the manufacturer. I still feel like we were talking to a trader at that time. But we got the products in like in 10 days when we decided to go.   Bradley Sutton: Oh, no, the beanie, though that's the one I'm wondering. Yeah, the beanie, you saw it in Sam's Club. It's not like hey, let me go to. Oh, there's a nice product Sam's Club, let me go ahead and drop $7,000. I'm sure you must have done some kind of research or something to take a look.   Gulsen: Yeah, so, uh, what was really very surprising to me when you go to Alibaba or like, let's say, DHgate, and search for some products, you would see tons of manufacturer putting the same picture of the product and selling them. That time, when we check for the Bluetooth beanies, we only sold two, two manufacturers on Alibaba and at that time I was like wow, like this is amazing, because the manufacturers are not just saturating the market. Yes, so it was one of the insights for me. And the second one was it was I believe it was right before the Halloween and you know, like during Christmas times. It's amazing product that you can put in those stockings and not very expensive, but still, it would make your grandchildren so happy to have a gadget like that. It's great if you're like, if you do ski, snowboarding and stuff, you don't really worry about you. So, we believe in the product too.   Bradley Sutton: But was there a search volume at the time, like was anybody searching that at all in Helium 10? Or there wasn't even search volume for that keyword yet.   Gulsen: I don't remember that we saw a huge amount of search volume.   Bradley Sutton: interesting, all right. So, hey, like that's really getting ahead of the, you know, similar to like what we did with the wooden egg tray in project X, where there was nobody searching for wooden egg tray but we're like, hey, I think this is going to be a hot product. All right, that's very interesting, I like that method. Now going back to Michelle, um, let's say I start my, my um influencer account. Would you suggest the first thing to do which actually is me I've had, because, I don't know, I'm lazy, I guess, but like should is the first thing I should do is just go around my house and look at stuff that I bought from Amazon or that stuff that exists on Amazon and start making videos of those things? Is that like a good first step for somebody just getting started?   Michelle: yeah, so not a lot of people know this, but Amazon has it. Use your phone, the Amazon scanner app, and you can go around your house and scan anything and then you find stuff that are actually being sold on Amazon. And I do that. And when I first started, I did a lot of my higher ticket items. So, like my bed frame I got on that wasn't on Amazon and I checked and it was. I'm sorry I didn't get it from Amazon, but when I checked it was on Amazon and so I reviewed it. And then I reviewed like my sofa. My couch was there. I got my couch from an outlet and my couch was also on Amazon. So, I would say to focus on like your higher ticket items, but then also mix it up and do some mid-level, like $20, $30, $40, because those are what's going to give you commission. And if you start a lot of people focus on like really small items, like $10, $12, you're only going to see change. So, you want to have a mix of both and the more videos you bring in, the better. I would also say to look at your like how many influencer videos are there right? Like you don't want to review a product and there's so many review videos that you're not even going to be seen, so that's something else to look out for.   Bradley Sutton: Like what's the best opportunity? Like obvious, it's like, is it something that's selling really well, so that you know there's a lot of you know people getting on that page, and at the same time, maybe like there's not that many influencer videos on that page? Like, is that how you prioritize it? Like, let's say, you could do like 30 things and you're like, okay, how do I know which ones I should do first Because I can get the most money? Would that be what you're looking at, or is there other factors involved too?   Michelle: Yeah, so I try to see how many product listings there are. So, I'll give you an example. Like the smartwatch that I did, that was one of my like it's still actually selling really well and because there's multiple, actually there's only like 50 or 100 people buying it per month from what Amazon showed, but there's a lot of sellers that had it as well, and so I realized that people were watching my video and then they were going on to another listing and then they were like, okay, I really want to get this watch, and then they were just purchasing it. So that's one way. So, you also just want to make sure that there's demand for it, like people are buying it. Right, if you have a rug and you're going to review it and you go in and like there's bad reviews, it says from Amazon, this product is most likely going to get returned, probably not the best one you want to start with.   Bradley Sutton: My next question, uh, would be is just, you know, to give people an idea of the potential here? um, what are some success stories you've heard about, like how much money people are making? And then you, your exact example. You obviously work full-time for Helium 10, so it's not like you're just sitting in your house all day doing video I hope not, otherwise our boss might not be happy about that but you're just doing it here and there in your spare time. Since you already have a full-time job, how much are you grossing every month from this?   Michelle: Yeah, so Amazon's commission is uncapped. You can basically make as much. I just recently started, June, and I'm already about last month I made $600 and then all together it's probably about a thousand, but it hasn't even been a full three months. So, you know, with and I only have a hundred and like 60 videos on my Amazon storefront. So of course, the more videos I'm going to have, the more I'm going to be able to make. I I'm in a lot of Amazon reviewer groups and people make who've been there for like 12 months a year two years can make at least three to $6,000. So, like my goal is to put as many videos as possible and I'm trying to get to like 500 videos for Christmas, because I know that during Christmas time it's going to be really busy. So, I'm really excited to see if I can get at least up to two to three thousand dollars by Christmas in a month.   Bradley Sutton: How much time does it take you to make these videos? Because I know like they actually don't necessarily need like super crazy professional video production and seven different scenes and Steven Spielberg quality. But it's like you just use your cell phone, if I'm not mistaken, right, and then and then what program are using for like cut it up and then put some like captions, and is that basically it? So, what's the time constraint? And then, what are the tools you're using to, to, to put it all together?   Michelle: So that's a great question. Because I'm such a you know I'm busy, everything. I try not to put as much time into this and you really don't because people want to see reviews that are very authentic. They don't want to see like commercials or advertisements, they want to see real people making reviews. So, I just scan it. If I see that it's on Amazon, I will quickly get my water bottle, or if it's a product of a water bottle, quickly get it. Put my phone, place it so I can see myself in it and make a quick 30 to 45 second review video. Make sure the audio is good and I use CapCut. Capcut is free. You can also purchase it and I purchased it because you can enhance your audio, you can clean it up and you can also slice it up. So, in all, it takes me maybe like five minutes per video per product, because you get better as you go and then you just float.   Bradley Sutton: Awesome, awesome, okay, cool, I'm going to get my kids started on that then. Now let's switch gears and talk about what you guys do here, because this is another way that people can make money without having to invest too much money and that's being an affiliate. And so, let's just talk about the extreme, just to get people excited here. Some affiliates here at the company how much money are they grossing? How much money is Helium 10 paying them per month in additional things like cars and stuff like that? So just like get people excited about this subject.   Gulsen: It's really crazy, because some affiliates are making about $70,000 per month.   Bradley Sutton: From Helium 10? Okay, I might be in the wrong position here. What in the actual heck? I had no idea.   Gulsen: But it's not that, so we also pay for their cars.   Bradley Sutton: What are some cars that we're paying for people.   Gulsen: What I remember, we have like one, I believe, Tesla Model S and G-Wagon and a Mercedes, RV minibus and yeah, these are the ones.   Bradley Sutton: In addition, making tens of thousands, even up to 70,000, that okay. Now I think we have you got my attention already, like I didn't even know that we were at that level yet, and so okay. So, what about you know what? What are the ways that that that people are getting to that level? Obviously, no, we're not going to sit here and say, hey, anybody can just make $70,000 a month from Helium 10. But basically, how are they doing something like that? Either of you can answer this.   Gulsen: Yeah, it is. If you have an audience this is only what matters engaged audience you can be a very popular YouTuber, you can be running a course, you can be a great blogger, or you're just someone spreading the word about how to sell on Amazon and the software that's helping with it. Because we pay lifetime recurring commission 25% and on top of the commission we have extra rewards. I'd like Michelle to talk about them yeah.   Michelle: So I will say, some of our top affiliate, like producers, that we pay out high commission, it's because our program is so lucrative and, again, it's 25 lifetime commission. So, some of our affiliates have been here for three, four years and they're still making commission with us on top of the extra bonus program rewards that we're paying for their cars or we're paying for their restaurant dinners, like we pay for so many things. And I also want to clarify, like we don't only pay out top affiliates, like we have a bonus reward program that also pays our smaller guys, like if you're just starting out, we're actually going to update our program, so you're going to receive $500 just for bringing in 10 new subs.   Bradley Sutton: I think what you know, one thing that I want to double click on right there that you said is like the lifetime commission. So, theoretically, you know, let's say, I have this channel where I'm talking about Amazon, but, for whatever reason, I'm like you know what? YouTube shut me down. I no longer have a YouTube channel; I'm just going to stop this. But I had signed up 100 people to Helium 10. Let's just say it's the cheapest plan, so they're paying Helium 10. Those 100 people are paying Helium 10 100 times $100. Okay, all right. So hey, wait, wait, hold on, I'm going to. I'm about to do some advanced math here. So those customers are paying helium 10, $10,000 a month, but every month the affiliate is getting 25%, right? Yeah, so then that's a wait 0.25 times 10,000 is they're getting a check for $2,500 a month. But let's say, today my YouTube channel shut down and it shut down for a year, next year. Let's just say, if those hundred people are still paying Helium 10, they never even did anything, they didn't make one more video, they didn't like help these people at all. They're still getting a check for $2,500 a month, every month from now until infinity, as long as those members. So that that that's that. That that's what I think is really good about our, our system.   Bradley Sutton: Now, uh, Michelle, you know, we obviously talked about one side of the spectrum where it's big influencers or people who have this big course or big YouTube channel or something. Obviously, it's a no brainer to sign up, you know, to be an affiliate, because instantly they're probably going to start making tons of money just because they're going to be able to sign up people. But again, we're talking this episode is kind of like about making money without too much investment. What if I'm just an average Joe? Maybe I'm just an average Joe Helium 10 user out there I know Helium 10 well or I'm just listening to this podcast somehow and I don't have a YouTube channel. I don't have a big popular blog or, you know, Instagram, with a hundred thousand followers. What's a way that I can scale up? I mean, I can still be an affiliate even if I have nobody just at least get started. But how can I scale up my platform in order to start building up? How much Helium 10 is paying me?   Michelle: Yeah, so that's a really good question. I would say consistency, and that goes for everything that you do, right. If you are an average girl, like we've seen this. Like we have people sign up and they don't have like a big platform. However, like they're consistent with growing their audience, whether they you know what I decided I'm going to be a YouTuber. Now I'm going to start posting YouTube videos consistently and on top of that, I'm going to start posting Helium 10 demos, because I am a Helium 10 wizard, so why not share my knowledge? Or I'm going to start my own community on Facebook. Um, and they're consistent with growing their audience. They can eventually start growing commission, because all it takes is one person to get inspired and sign up for Helium 10 with your affiliate link and then, all of a sudden, it's three months in, you're like 10, 15, 20. And you're already, like you said, grossing like $2,500. And you haven't even done much. And you know, like I said, it's really about consistency and it's really fun, because I enjoy speaking with a lot of these smaller affiliates and encouraging them and then seeing their growth. It's insane.   Bradley Sutton: Maybe I don't even have plans for making a community, but I mean, I guess theoretically, hey, I'm in, I'm in Facebook groups or uh, I post in in in X, uh, you know, like threads about, you know, formerly Twitter and as far as Amazon, I'm on Reddit and stuff like I could just share the coupon code here and there when people talk about it, and even without either, like being an influencer, I could be making commission. I just sign up. One person sees that code. You know that maybe my Reddit post is indexed by Google and then somehow somebody lands on it and I never even touched that person or had anything to do with them. They thought they use my code. I've got that revenue for life. So that's, that's something guys out there. You know you don't have to be some big influencer. If you're just a regular Helium 10 user and you know you have friends interested in Helium 10, give them a discount. You know, get a discount code Affiliates get discount codes that other people can't get and you're helping your friend out and now you're going to you know what.   Michelle: Let me just join, for instance we just had a webinar and Riley was in it and he taught, talked all about q4 and how to you know create a good listing for q4, how to prepare. That was a webinar and now they have the opportunity to share an affiliate link with their friends or family there and who, anyone else that they know who's selling on Amazon. And if that person decides like hey, this was a really great webinar, I, I really need Helium 10 now because I want to make sure my listing is great, like, oh, now there's a coupon code attached, so just like that, just by sharing a resource and how Helium 10 can help, they can easily earn and make money with it.   Bradley Sutton: that's a good point because it's not like, oh, I need to be a Helium 10 expert or an Amazon expert. If you've got the audience, like actual evangelists like myself, Carrie, Shivali, we'll go on the channel like, hey, we'll do a video and you don't even need to bring the expertise, because we've got it and you just provide the audience. And then I wish I need to arrange something. These affiliates are making so much money and I'm the one who's doing these videos and I'm not seeing any part of this. Something doesn't feel fair there. But anyways, take advantage of it guys. Take advantage of it. I'm not getting any money, but I'll be supporting there. Gulsen. Anything else to say about our affiliate program?   Gulsen: Yeah, I think our affiliate program is offering money and also offering a bunch of information and the trends. So, we're like at Helium 10, we are not just like, hey, promote us and get the commission. We are helping a lot for our affiliates to grow. So, some real-life experiences like one of our affiliate's accounts get hacked and he was having hard time dealing with Google so we were there for him and we helped him to get his account back. Or I was on a call with one of our affiliates chief marketing officers because he was curious about the latest trends and I was giving him my two cents about what they should be else doing to boost their reach, like getting more students.   Bradley Sutton: Haven't some like giving you access to like their YouTube channel and you go in there and optimize. Like you're literally in their YouTube and fixing for them and stuff like that.   Gulsen: I didn't want to talk about that one, but yes, this happened as well. Yeah, so, like Helium 10 is the only platform where you have your dedicated account manager. We are not a platform like your account is managed by a team of VAs or you're just talking to some AI generated chat box, so it's like you work with us and you also have a marketing manager that you don't need to pay. So that's why I really find it very beneficial for our affiliates. And the other thing is we work with thousands of affiliates and we know we see what's working, and we see what used to be working before but not anymore, or what's failing. So, it's good that we have this experience without really facing the actual work. So, it's always good to share what's working with our other partners to help them grow and win together.   Bradley Sutton: So, if you guys want more information, want to sign up right away there's no sign-up charge or no entry fee or anything like that. Just go to h10.me forward, slash, crush it, crush it. Two words, but it's together, no spaces. H10.me forward, slash, crush it and sign up. If there might be a little box that says, how did you find out about this or something, make sure to say that you heard about it on the podcast. Right before I started at Helium 10, I actually had signed up to be a Helium 10 affiliate and then Michelle was like my affiliate manager and stuff. So, yeah, we've come full circle here, but I want you guys to go ahead and crush it as well on there. So that's super cool. And then remember, guys, it doesn't matter where you are in the world. You know we've got affiliates in in Pakistan and Tajikistan and Japan and Korea, and I think the only country we don't have affiliates is North Korea. So, every other country in the world we've got affiliates because you know you've got an audience everywhere there and obviously Helium 10 works in so many different countries. So, make sure to sign up, all right, guys.   Bradley Sutton: So, uh, one more note is where you know Michelle is actually going to be doing like a little mini course in helium tend to help people learn more about being an Amazon influencer, so be on the lookout for when that, uh, when that comes out, and Gulsen is going to be working on the course of Turkish cooking for Helium 10. I'm just playing, but, uh, we'll have to think of a course that you can, uh, you can make for us too. But, thank you, thank you both, so much for uh coming on here. It's great to see, uh, you know people who were there from almost day one, uh, from when I started here at Helium 10, and, and we're the, we're, we're going to be like the trio here who keeps on going to, are doing.   Michelle: Thanks, Bradley, thank you for having us.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon checkout process hits technical snag during Labor Day sale https://www.cnbc.com/2024/08/30/amazon-checkout-process-hits-technical-snag-during-labor-day-sale.html Walmart wants to beat Amazon at its own e-commerce game https://www.foxbusiness.com/lifestyle/walmart-wants-beat-amazon-its-own-e-commerce-game Walmart to Compete Directly with Amazon on Marketplace Logistics https://www.webpronews.com/walmart-to-compete-directly-with-amazon-on-marketplace-logistics/ Most retailers not prepared for a TikTok shut down https://www.retailcustomerexperience.com/news/most-retailers-not-prepared-for-a-tiktok-shut-down/ Amazon launches AI shopping assistant Rufus in the UK https://finance.yahoo.com/news/amazon-launches-ai-shopping-assistant-121706169.html? Temu and Shein packages are flooding delivery networks. Will the surge persist? https://www.retaildive.com/news/temu-shein-shipping-delivery-industry-impact/725707/ For Amazon sellers, we've got game-changing strategies up our sleeves, featuring a deep dive into Helium 10's  BlackBox tool Competitor tab. Learn how to pinpoint your closest competitors through shared keywords, supercharge your product listings, and fine-tune your Amazon PPC campaigns to stay ahead in a fiercely competitive market. Don't miss out on this invaluable news and insights! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:53 - Amazon's Technical Snag 02:03 - Walmart Levels Up 03:17 - Using WFS Beyond Walmart 04:59 - TikTok Contingency Plan 07:00 - Faster Delivery for MCF 07:45 - Rufus Launches in UK 09:14 - Temu & Shein Changes? 10:36 - Training Tip: Black Box Competitor Tab ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: Walmart now offering competitive rates to fulfill orders beyond its platform, Amazon, rolling out faster delivery options for multi-channel fulfillment and potential regulation changes that could affect pricing on Temu and Shein. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel, and so, Shivali, take it away and let us know what's buzzing.   Shivali Patel: First up, we have this news article from CNBC discussing the technical snag Amazon faced during its Labor Day sale. On Friday, customers were unable to complete purchases due to some technical issue in the checkout process. Sometimes the consumers would encounter error messages featuring Amazon's famous dog photos. This glitch occurred just as Amazon was rolling out major discounts for the holiday weekend, frustrating those customers eager to grab deals, leading to it quickly becoming a topic of conversation for social media. For sellers on Amazon, this should serve as a reminder for you guys of the impact that technical challenges can have on sales, especially during big promotional events. While Amazon saw a robust $148 billion in the second quarter, things like this can really damage both sales performance and consumer trust. So, as that holiday season peaks around the corner, make sure that you guys are staying vigilant during peak sales periods to manage your customer interactions and monitor any potential issues that could affect your business.   Shivali Patel: Next up, some Walmart news. We have Fox Business reporting on Walmart stepping up its e-commerce game with bold new strategies aimed at expanding its product offerings. Currently dominating brick-and-mortar retail, Walmart has only a 6% share of the online marketplace, compared to Amazon's commanding 38%, but they're working hard to close that gap. Walmart's leveraging its vast physical store network as fulfillment hubs, while increasing its focus on its online marketplace. The company's actually been rolling out new categories, such as the premium beauty category. This is gonna feature brands like T3 and CauseRx if you've heard of them and they're launching initiatives like Resold at Walmart for pre-owned goods on the Walmart marketplace, which is designed for sellers like you and I, not to mention that Walmart's marketplace has achieved over 30% sales growth for four consecutive quarters and while it's not at Amazon's level, this expansion is only one more reason for you guys to begin considering Walmart as a viable e-commerce platform. If you're not actively selling on it. Increase competition or new opportunities to diversify sales channels and take advantage of Walmart's lower fees and growing customer base. You decide. And this leads me into the next news piece from WebPro News.   Shivali Patel: You guys, if you didn't know, Walmart now has a Walmart's multi-channel solutions program, which allows sellers to fulfill orders from any e-commerce site using Walmart's fulfillment services, offering competitive rates that are 15% lower than its competitors. I mean talk about making the platform an even more attractive option for third-party sellers. Starting September 10th, sellers will be able to use Walmart's extensive warehousing, delivery and return services to fulfill orders from other e-commerce platforms, including Target, Etsy and even Amazon itself. This initiative expands Walmart fulfillment services and directly challenges Amazon's fulfillment by Amazon model, allowing sellers like you and I to manage logistics with Walmart's resources For sellers, using Amazon or other platforms. So if this is you, this means you will now have an alternative fulfillment solution that offers cost-effective logistics, helping you streamline operations while reaching customers across multiple channels. Walmart's logistics services will feature plain, unbranded packaging and two shipping options expedited and standard, though there are going to be some limitations for specific products, like multi-box orders, so just make sure that you read up on those things. Despite these challenges, Walmart is aiming to reshape the logistics landscape and offer more flexibility for sellers across the board. This, you guys, has really big implications for e-commerce and, as a seller, I would just encourage you to keep an eye on how this logistics network evolves over time and provides even more opportunities for growth.   Shivali Patel: Okay, let's switch over to TikTok. A news report from Retail Customer Experience has revealed that, while a majority of retailers 68% of them believe that a potential ban or sale of TikTok would negatively affect their business, only 28% actually have some sort of contingency plan in place. TikTok has become a crucial platform for product discovery, with over two-thirds of the actual consumers finding products on the app and then purchasing them elsewhere. So I would say for Amazon and Walmart sellers, this sort of uncertainty around TikTok's future could potentially pose a disruption in customer acquisition, particularly as 81% of retailers are actually using TikTok to sell directly to consumers. I think we all recognize how monumental viral content can be for a business, and it's no secret that viral content on the platform has led to issues like stockouts and delays. So are you prepared for any impact associated to a possible shutdown? According to the article, 73% of consumers plan to use TikTok as inspiration for their holiday shopping and 59% intend to make purchases directly through TikTok shop, whereas 39% of consumers named Facebook as the platform where they will spend a majority of their time if something happens to TikTok, meaning that there is going to most likely be increased competition for attention on those platforms, on the social media platforms that are not TikTok, where people are finding inspo. Consider diversifying your marketing channels from now and create those contingency plans to prepare for the potential loss of TikTok as a sales tool.   Shivali Patel: Now I'm not saying that it's gone just yet, but be prepared is what I'm getting at. Of course, quite a bit of things are category dependent, but as the holiday shopping approaches, I really think it's important to have a robust strategy across multiple channels, and that will be paramount to maintaining visibility and customer engagement. All right now directly from Amazon and you can find this inside of Seller Central News. But Amazon just rolled out faster delivery of multi-channel fulfillment orders, and this gives sellers a big advantage in meeting customer demands. The updated delivery speeds come at no additional cost, and standard delivery has improved to three business days, which is down from five business days. Expedited delivery has improved to three business days, which is down from five business days. Expedited delivery has improved to two business days, down from three, and priority delivery has been discontinued. Any new orders will be charged at the expedited rate. This improvement means your customers can enjoy faster shipping, helping you boost satisfaction and sales across your channels. Take advantage of these updates to grow your business by providing even quicker delivery. For more information, you guys can just go in and tap this link right here.   Shivali Patel: In other news, amazon just introduced its newest tool in online shopping an AI-powered assistant named Rufus. Are any of you guys familiar with it? Let me know in the chat. I feel like I've mentioned this before on Buzz, but I was in the UK just a couple weeks ago and actually got to see this during my shopping experience in the app, so it's now in beta for select UK customers. Rufus is designed to enhance the shopping experience by answering your customer questions, offering personalized recommendations. Like, let's say, you say I'm preparing for a camping trip. It would give you recommendations based off that and just helping in general with product discovery. So, using Amazon's vast product catalog and web data, rufus can assist with everything from suggesting the climbing gear, the camping gear, to comparing products like lip gloss versus lip oil, and I think for sellers, this represents an interesting and exciting development in how customers can find our products. So, with Rufus, shoppers can save time and make more informed decisions, ultimately improving the overall experience and potentially driving more sales. This AI integration really highlights the future of e-com, you guys, and it's only going to continue to evolve. As Amazon continues to roll out this tool, I anticipate that more AI-driven features will come out that can change how customers interact with our products, which is why, of course, you'll want to keep tuned in to weekly buzzes to ensure maximized product visibility.   Shivali Patel: And finally, let's talk about Temu and Shein, as they've surged in popularity, now sending about 900,000 packages daily. That is insane. That is a lot of packages, and I know a lot of you are concerned on whether this signals incoming price wars. These packages enter the country using the D Minus exemption. Now this helps keep shipping costs low, which allows the company to offer highly competitive prices. However, increasing scrutiny from lawmakers could actually impact this exemption and potentially affect both companies and the carriers that depend on their volume. What I mean by this is parcel carriers like UPS have seen notable growth with the rise of Temu and Shein, and both rely on low-cost shipping rates, which help them keep their product prices affordable, while slower delivery speeds 6 to 22 days for Temu and then 10 to 13 for Shein are the trade-off for shoppers. The high volume of packages keep those carrier trucks full and routes efficient. However, if regulatory changes alter the shipping process, costs could rise, impacting the current delivery boom. So keep an eye out for any potential changes in regulations. With that, that is it for this week's news.   Shivali Patel: Now let's talk strategy. Let me show you how you can easily find your closest competitors for any Amazon product. Now, why is this important and how can it help you make money? Well, if you're researching a new niche, you need to understand who your competition is. Who do you need to watch out for? Who should you study at the keyword level to understand where they're getting their sales from? This tool will help you do just that. Using Black Box's competitors tab, you can input any ASIN that has some sort of history, something that's sold decent volume, and you'll want to avoid new products that aren't ranking yet, because the tool works best with established products. What it does do is it shows you the closest competitors based on how many keywords they rank similarly for. So, for example, let's say I were to input something in like an LED makeup case, I would see other products that are ranking high for the same keywords that that LED makeup case is ranking for, such as lighted makeup case or LED makeup bag.   Shivali Patel: Let me actually share my screen and show you how it's done. You're going to navigate over to the fourth tab inside of Black Box, which says competitors. You're going to input in your own products ASIN or, let's say, a competitor's ASIN, which is what I'm doing, and then click search. In doing so, in my case, I got back 187 products here. So in my case, I got back 187 products here. If you are unfamiliar with the P index that's listed right here. This is what it is sorted by default. It tells you how closely related the products are based on shared keywords. So a product with a higher P index, closer to 10, means that the product is ranking for many of the same keywords as the one that you entered. Now. This is useful because you can immediately gain insight into how relevant these products are compared to yours.   Shivali Patel: A lot of what we're looking at here in these results is makeup cases. They're just a bunch of additional makeup cases. However, you really never know Like. When I run the same search, typically with coffin shelves, I see other products like makeup shelves, spiderweb shelves or even goth themed items. So, depending on your niche, running the search is really really great for understanding what other products are closely competing with yours. From there, the next step would be to take these and jump into Cerebro to check out exactly which keywords these products are ranking for. From here, the next step would be to jump into Cerebro to check out exactly which keywords these products are ranking for. From here, the next step would be to jump into Cerebro to check out exactly which keywords these products are ranking for, or even take one of these products and start a fresh competitor search inside of Black Box to dive a bit deeper. Or let's say that you need to discover which products to target for your sponsored display or sponsored product campaigns Products that you know have a better offering or maybe some incentive over, so that if you appear on their product pages, you could potentially capture the sales.   Shivali Patel: You can just use the filters at the very top to narrow down your search, and that is going to be these filters right here. So let's say, for example, you are looking for products that have fewer reviews than yours you would input in a max for review count. Or maybe you're looking for products that have fewer reviews than yours you would input in a max for review count. Or maybe you're looking for the ones where your product is actually priced a little bit lower you can type in a max for price point. So, in short, guys, this tool is invaluable for competitor research, generating PPC targets or identifying product opportunities in your niche. If you're seeing irrelevant products after the top five or so, then that's a sign that there are not many close competitors, giving you even more insight into the market space. Okay, that's a wrap. Hope you enjoyed this week's episode. We'll see you next week to see what's buzzing.

Meghla Bhardwaj, the globe's leading expert on sourcing from India, joins us for an illuminating discussion on the current and emerging trends in India's e-commerce landscape. Discover how giants like Amazon and Flipkart are transforming the market and how tier-two cities are becoming key players. Meghla also gives a heartfelt account of her personal journey of moving back to India from Singapore, shedding light on the adjustments and opportunities she encountered along the way. We take a deep dive into the quick commerce revolution in India, where mobile apps deliver groceries to your door in mere minutes. From specialty e-commerce websites focused on categories like apparel and electronics to the impressive success stories of Indian sellers on Amazon.com, this episode covers it all. Learn how individual entrepreneurs and niche manufacturers in sectors like bedsheets and jewelry are thriving, and how Indian factories are evolving to meet the needs of Amazon sellers with improved packaging and labeling capabilities. Beyond India, Meghla shares insights on sourcing opportunities in Turkey, emphasizing the high-quality textiles and unique designs that set Turkish products apart. She also discusses the growing electronics manufacturing industry in India and the increasing competitiveness of Indian sectors like organic cotton babywear and wooden toys. With a focus on the booming handmade sector and the importance of India sourcing trips, this episode is packed with valuable tips and personal stories for anyone interested in the dynamic world of e-commerce and global sourcing. In episode 579 of the Serious Sellers Podcast, Bradley and Meghla discuss: 00:00 - State Of E-Commerce in India 03:34 - Rising Trends in Indian E-Commerce 06:14 - Success in Cross-Border E-Commerce 11:51 - Finding Suppliers in India - Tips 14:32 - Sourcing and Differentiation in E-Commerce 20:38 - Changing Sourcing Trends in India 20:48 - Growth of Electronics Manufacturing in China 25:04 - Utilizing Meghla's India Sourcing Services 31:58 - Exploring Turkey's Unique Products and Opportunities ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Today we've got the world's foremost expert on sourcing products from India, Meghla, back on the show and she's going to talk about a variety of topics, not just sourcing in India, but also e-commerce in India and even sourcing in other countries like Turkey. How cool is that? Pretty cool, I think. Helium 10's got over 40 tools for e-commerce entrepreneurs. I know how overwhelming it might seem to try and figure out how you're going to learn how to use everything, or maybe even to know which ones you want to get started with, so for a completely free course that's going to guide you through learning everything you need in order to become a Helium 10 expert, visit the Helium 10 Academy that is h10.me forward slash academy. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we're going back on the opposite side of the world again. For the fourth time, Meghla 's here on the show. Meghla, welcome, welcome.   Meghla: Thank you so much, Bradley. So excited to be here for the first time, yeah, but it's been quite a while. I think the last time I was on was a couple of years ago, wasn't it?   Bradley Sutton: Yes, yeah, so just you know, if anybody wants to get Meghla's full backstory, I got a list here of all the episodes she's been on, so you guys can, you know, pause this one and go back if you guys want to, but she's been on the show since 2019. All right, that was her first time on the show, was episode all the way back in episode 84, then two, 10, then three, 31. And now we're in the 500. So, every couple hundred episodes she joins us here like clockwork, and so it's been a couple of years. I guess the last time was right towards the end of COVID there early 2022. First of all, what are you up to these days? Where do you live? Where are you calling in from today?   Meghla: Well, I'm calling in from India. So, as you know, I was previously based in Singapore and two years ago I moved back to India. To, you know, focus a lot more on the India sourcing business, India sourcing trip. So now I'm permanently based in India and it's been   Bradley Sutton: Whereabouts?   Meghla: in Delhi.   Bradley Sutton: How is it being back home?   Meghla: well, it's amazing, I mean, I really like it. My son had a bit of a problem adjusting.   Bradley Sutton: I was about to say like your son, never lived in India before or when he was little. Maybe or no, his whole life was in other countries.   Meghla: Yeah, his whole life was in other countries China and Singapore and so it was a bit of an adjustment for him as well. He couldn't even speak the language very fluently, but now he's like totally Desi. Desi is like a local person, that's the word that we use. So, yeah, he's, he's adjusted. I'm really glad I moved back because there's so much opportunity, you know, so much happening in terms of the economy, manufacturing, exports, so I think I made the right decision to move back.   Bradley Sutton: Okay, nice, nice. Now let's talk a little bit about, you know, the economy over there and I know, like you know, social commerce is big, and but what about just the traditional? You know that's been one of the larger Amazon marketplaces. How is Amazon doing, you know, versus Flipkart, etc. What's the e-commerce situation in a nutshell that's going on in India the last couple of years?   Meghla: Yeah, the e-commerce situation is very rosy. I mean, e-commerce is booming. There's, you know, increasingly the tier two cities are also getting on the e-commerce bandwagon and there are more sales from, you know, the smaller cities as well. It started with mostly the Metropolitans but now it's sort of you know, the tier two cities are also. A lot of people are shopping online over there.   What's really moving very fast is quick commerce. So that's something that is, you know, like for your groceries, for example, or daily use products. There are these apps and they're totally mobile based, right, there's no website that they have no browsers are only apps and you can basically order your groceries and they're delivered in minutes, like 10 minutes, 15 minutes, seven minutes. You know there's a race to like how fast the groceries can be delivered, so it's very convenient. Like since the time I've moved here, I've probably gone to the grocery store, maybe like twice or so. So, everything is ordered online by these websites or these apps basically.   Meghla: So, I think that's really booming, that whole quick commerce sector. Apart from that, there are a lot of these specialty e commerce websites that are coming up that. So, for example, you know, for apparel, there are specific websites only for women's apparel, for electronics, for toys, for all of these kinds of things. So that's another trend that's happening. But Amazon is still sort of the everything store, so if you can't find anything anywhere else, you'll definitely find it on Amazon. And then Flipkart as well is sort of number two, you know, to Amazon, but it is. I mean, both Amazon and Flipkart are sort of neck to neck and they're still dominating the domestic e-commerce sector over here.   Bradley Sutton: Are there more successful Amazon India sellers? You know, I remember when we first started like or around then, like in 2019, you know I was like, hey, I need some help with finding some, like, really successful sellers. And then you did come up with one, but that was about it. In those days there was, like you know, one main guy who was doing really well but uh, are you seeing more people have a lot of success over there, or is it still pretty kind of like just even like everybody's just doing okay and not many people have really made it big?   Meghla: No, so there are some people that have made it really big and you know, they're doing like seven figures, eight figures in terms of cross border e-commerce, in terms of, you know, like selling on amazon.com mostly amazon.com at Amazon Europe as well. So that is definitely happening. A lot of the larger manufacturers, you know, they have established their own brands and they have, you know, started selling on e-commerce directly. So that's a trend that's happening. But, by and large, most manufacturers prefer not to sell directly on e-commerce platforms, even though Amazon themselves have been encouraging manufacturers to sell directly. But typically, the small, mid-sized manufacturers they want to focus on their core strength, which is manufacturing. They want to do large orders. That's where they really make their money and a lot of manufacturers have tried selling cross water but they have not been successful because, you know, of course shipping rates are high and there are a lot of returns and things like that. So not able to manage it.   Meghla: But the people that are being really successful are entrepreneurs and individual sellers, you know, because they are good at marketing. So, they source products from different manufacturers and they sell those products cross-border. So, there are quite a few niches that are seeing a lot of successful sellers. So, for example, bedsheets. I know one manufacturer that's doing really well in terms of bedsheets being exported. They have their own factory and they're doing that. Then there's also things like marble products and jewelry. So, a lot of sellers, resellers and manufacturers doing jewelry from the city of Jaipur. So, there are niches where people have been successful.   Bradley Sutton: Now, you know, speaking of sourcing in India, you know that was something we've been talking about every time you've been on the show. Now, in the early days, you know, like before 2020, it could have been said that, hey, a lot of the manufacturers I believe we even talked about this a lot of the manufacturers, you know some of them didn't have that much experience, as far as sourcing or supplying. I should say Amazon sellers you know the new ones is that go on with that, like the manufacturing time and the quantities, and interfacing sending stuff directly to Amazon. Like you know, a lot of the Chinese factories are ones who have been doing this for 10, 15 years and they know all the ins and outs and the requirements of Amazon and it's like clockwork. But, you know, in the early days, you know, I remember you had said that, hey, you know, some of the factories might be a little bit green when it comes to that, but now I think you know I hear more and more sellers manufacturing, or even ones who were manufacturing in China, you know, moving their manufacturing to India. You know, due to tariffs or whatever the case is. What's the situation now? Do you find more and more factories are almost like on par with the Chinese ones as far as experience now with dealing directly with Amazon sellers?   Meghla: Yes, definitely. There are increasingly more factories that are familiar with the packaging requirements, the labeling and all of those things. In fact, I was visiting a couple of factories just last week in the city of Moradabad, where there's a lot of metal production that happens there metal and wooden production. So, I was visiting this factory that makes urns and they have a ton of Amazon sellers as their clients, and what they have started doing now like they're adapting to Amazon sellers' requirements. So, for example   Bradley Sutton: urns would be something good for my spooky coffin shelf friend, perhaps. Maybe you should think about adding that.   Meghla: Absolutely yeah, and they're beautiful, gorgeous urns, right. And so, they cater to Amazon sellers. And what they have started doing is because Amazon sellers require inventory very fast, very quickly. So, they have started keeping stock of just blanks, you know, because the basic shape of the urn is the same, it's just it comes in different sizes and it's basically the patterns, the designs and the finish that differentiates one earn from the other. So, they just keep blanks ready in stock and so whenever you know Amazon sellers have sort of an order, they're like okay, quickly send it into production. So, they save a lot of time. And they specifically told me this is for our Amazon sellers because they require, you know, products to be shipped really fast. So that's happening. A lot of small midsize companies, because more Amazon sellers are sourcing from India now, they are definitely getting more familiar. The one thing that I'm seeing is that there aren't too many still like freight forwarders that are familiar. Not everybody is familiar with how to ship to Amazon. So just a couple of days ago I was talking to a freight forwarder and they were like we have no idea how to ship to FBA, but the one that we work with, for example, they understand how to do it very, very well. So, I think for shipping you just have to be a little careful. But increasingly suppliers sort of understand Amazon.   Bradley Sutton: When sellers who are sourcing from China experience increases in shipping costs, kind of like. Now what's going on? Is it pretty much the same across the board for India, or sometimes they're kind of immune to those, or pretty much just hey, anybody who's going that direction over the Pacific Ocean is going to have the same changes.   Meghla: So, it depends. In some situations, India does face increases, just like China. So, for example, during COVID, both India and China, that was sort of a global phenomenon overall. So, even though, I mean, China's cost increased significantly they were up to, I think, like $25,000 per container at one point, but India's cost did not increase that much. I think they were maximum $12,000 or so. So currently India's costs are increasing, but for different reasons, because it's mostly because of the whole situation in the Suez Canal and you know, because of which the ships have to sort of take a longer route to the US. So that's what's mostly affecting, you know, the shipping costs from India currently, whereas in China, I think it's a different situation, where, you know, there is sort of increased demand for certain products as such. So, yeah, it's not always the same trend, but it can be.   Bradley Sutton: Obviously, you know, we'll talk a little bit about it later. You know, I think you know, one of the best ways to find factories is getting help from you and also, you know, maybe even visiting the factories on one of your sourcing trips or taking, you know, source. You know, maybe somebody can go on their own to visit certain factories. But what are you know, outside of that, what are some other ways that people can find the factories? Like, obviously, Indian factories have always been on Alibaba. Is that still a good way also, at least just to see what's out there? Or are there other websites that have emerged, maybe I don't know about, in the last few years?   Meghla: yeah, so Alibaba and global sources, those are the two key global marketplaces. There are some suppliers from India and other countries, so you've got to use the supplier location filter to find factories from India. Plus, you can also just do a google search. A lot of the websites are now ranked on Google because Google is not blocked in India as it is in China. So, you'll find, you know, suppliers have websites, but of course, they don't keep their websites up to date. Sometimes they don't reply to emails that are sent to. You know email addresses on the website. So, you know, that's something you just have to keep in mind. Avoid the website India Mart, because that's going to come up very often, but that website is very domestic focused, and so there are a lot of companies that you know might not have export licenses, for example. So, yeah, I mean, there's also export promotion councils that you can go to, so visit their websites. You can download the list of their members, all of whom are exporters, but again, you have to like call them or email them to actually find out what their capabilities are.   Meghla: In terms of other websites, I mean, I don't think there are any other supplier directories that have come up recently. There are some websites that have started, you know, selling products from India. For example, there's this website called expobazaar.com, which is basically they have stock in the US, which is basically they have stock in the US and so if you want to drop ship, for example, or if you want to buy very small quantities, like five, 10, 15 pieces, you can buy it from that website and then they can ship it directly. So, they have a lot of stock in the US and what they don't have in the US they can ship from India. So that concept is sort of picking up. Drop shipping is picking up for certain categories as well. Yeah, concept is sort of picking up Drop shipping is picking up for certain categories as well, and we have started offering sourcing services now like a sourcing agency. Previously we were just sort of connecting suppliers and buyers, but now we are managing the entire process because we found that a lot of people just stumble a lot. India is not easy to navigate, suppliers are not easy to manage sometimes, so we've started offering sort of end-to-end sourcing solutions  as well.   Bradley Sutton: Okay, all right. Yeah, speaking of that, you know, like a couple of years ago we were working on what was going to be kind of like a version of Project X, and then most of it we kind of just postponed, like we filmed a whole bunch of stuff, but then, you know, with COVID and different things going on, like we kind of paused it. But the one thing that we actually, or the only thing in that project that we saw all the way to the end, was something that we sourced. I remember, you know, I I told you about it. I was like all right, you know, we obviously know in project X how to source products. Uh, you know, from China, let's try to do a product, that would be, that would be good for India, and then it was this macrame, product, and so, um, conversations and stuff. You know, I believe Shivali went directly to you but, walk us through, kind of like what happened? Like she, she maybe, contacted you and told you kind of like the, the, the kind of product it was, and then, first of all, you had to make the decision is this good to source in India or not? And we'll talk a little bit about that. You know what is good and maybe what isn't good to do in India. But then then, how did you go about finding and vetting factories, like, did you have one exactly that went to mind, or did you, maybe you know, shop around a little bit, get some samples? Walk us through the process a little bit.   Meghla: Yeah. So, Shivali basically sent us a link and, I think, a couple of photos, and she had specific requirements. So, then what we did was we looked through our database, because we have a database of vetted suppliers and we do have quite a few suppliers that do macrame, because macrame is one of India's strong points. Like anything that is handmade, handcrafted, you'll find it is you know better in India, because labor is, of course, cheaper over here. So, what we did was we spoke to I don't remember the exact number of suppliers, but maybe like four or five suppliers we sent out the product to, we got quotes from them and then we basically went with the supplier that had the most competitive quote and also that had a good experience in macrame products, because a lot of the macrame products actually are done in homes by women, they're not done in factories and they're outsourced. So, it's very important for the supplier to be able to manage quality for such kind of products.   Meghla: So, you want to make sure that the supplier has control. So, we spoke to quite a few suppliers and with this supplier we've done some other products in the past and we know that he's got good control over the quality of products and he has somebody to go around and check what's happening in each of the households or the communities wherever these products are being manufactured. And I personally have visited his facility over here in Delhi, so I know that he has the you know facilities to process and he has a process of you know like a checking and cleaning and packing and processing the entire product after it comes in as well. So, then we decided to go with this supplier and we got a coat and the coat was very competitive. So, you know, we negotiated a little bit with this supplier and we went to Shivali with the coat and she was pretty happy with it. So, we didn't have to negotiate that further and the only issue that we had was for the hook. So, Shivali, wanted a specific kind of hook,   Bradley Sutton: That was me. I was the one who told her about that.   Meghla: yeah, you're the one causing all the trouble.   Bradley Sutton: Yep, yep, I remember that part of it. Yeah, I'm always thinking about how to differentiate, and the reason why was, you know, like already. But you know, by the time we started working on this, it started getting saturated. I was like, well that's fine, I want to show what happens when you do launch in a saturated niche. But I'm always thinking about how to differentiate. And one thing I learned about, you know, from my experience with the coffin shelves and things and I do a lot of other home decor products and I do a lot of other home decor products was that something that differentiates is how much you know how heavy you can, you know put something that's hanging on a wall and there's two, two factors there it's  not just how heavy, but how easy it is to install.   Bradley Sutton: You know, like me personally, I hate something you know that requires like a drill to use or you have that plastic piece and you put a screw through and through and it leaves like a humungous hole you know, I might have to have a drill in my house, which I know a lot of people don't have. So, and then, plus those just screws that go straight in. You know, those always aren't the strongest, you know, unless you're going directly into a stud or something, and then I think they're called, like, monkey hooks, but that was what we started using a while back for coffin shelves, and it just like you can just put it in with your hand and then, because of gravity and physics and everything, the way it works is like the strongest, and so I was like, no, we have to have this special hook because we'd be the only, we'd be the only macrame holder that has that, and so I think, if I'm not mistaken, we ended up actually sending it from China to India right?   Meghla: Yes, exactly. So, we tried sourcing those over here, but we couldn't find them. We could find all of the other types of hooks, but you know there are certain products that are just not made over here. Oh, there we go, that hook right here, yeah.   Bradley Sutton: So, yeah, here's one of the listings. Like I'm using this, you know skipping to the end, you know to the end, you know we ended up getting this product from India and then I'm using it for a couple of my launching case studies, where I'm just analyzing the different effects and it'll be it'll be like a permanent product on Amazon too, but already we've been using this whole product, and then there's those, those hooks and nice little bag here that they came up with.   Meghla: so, yeah, this is a real product, guys, that we are talking about here yeah, so the hooks came from China and that was a smooth process as well. We didn't have any issues. I mean our supplier over here. It was sent directly to his factory, so he was the importer. There were no duties or anything. It was very smooth process. So, yeah, that worked really well, and then the bag as well. So, the bag was also sourced from the same supplier, because he also does, cotton bags and things like that. So that was also one reason why we chose him, because he could do the bags too.   Bradley Sutton: Now, did Shivali organize the shipping, or did, did? did you also find the shipper for it?   Meghla: yeah, so we organized the shipping too and, because we used our shipper that you know, we're we've been using for a long time and they, they know how to ship out of India and also we used our shipper. Yeah, there was no issues with the shipping as far as I.   Bradley Sutton: Now that product in particular, you know, like I just happen to know, probably from previous conversations we've had, and then sometimes I'll watch your live streams on LinkedIn and stuff so I knew that you know that was a good one to source in India. But what are some other do's and dont's Like? In the past I believe you had said, hey, you know electronics, you know like consumer electronics maybe stick to China, you know they're very good at that, but you know textiles and things like that in India. What about nowadays? What would you say are the top three or top five to do in the top three or so that maybe another country is better?   Meghla: So, electronics, I would say, still China is better, especially if you want to do OEM of things like Bluetooth headsets and if you want small quantities. But that's changing. I think maybe when I'm on the podcast, like in episode nine or so, I'll probably have a different story in the next couple of years, but that's changing too. There are a lot of electronics manufacturers that are being set up over here and, in fact, a lot of the bigger brands like Apple, Xiaomi. They have set up their factories and the supply chain is growing. So, there are a lot of like Bluetooth headsets and those kinds of companies that are setting up that are supplying to the domestic market and gradually these companies are going to export as well. So, the situation is definitely changing very fast. For example, there's this brand called Boat. They make a lot of Bluetooth headsets and you know, headphones, a lot of the small accessories, and now they have started exporting under their own brand and, of course, they will start doing OEM as well and they have, like I don't know, like 10 000 or so employees and across you know, various factories. It's a really big setup that they have and the government has been promoting electronics, but anyway. So, unless you are a big large, many you know brand electronics is still in China.   Meghla: And then I would also say in terms of dont's, a lot of the very low value products. You know something like for example, recently somebody came to us with the you know these curtains, polyester curtains that are blackout curtains and they're selling for I don't know like ten dollars or something or $15 online and we were not getting them in India at a good price. So, something like that that is very mass produced and suppliers and manufacturers in China can sort of get you know scale by producing in high volumes. Those sorts of products are still better in China. A lot of the plastic type of products as well, I would say China is still better, although again, there is more manufacturing of plastic items happening here, bigger factories being set up, but still, by and large, China is better for plastic items as well. In terms of the items that are good, of course, textiles, any kind of fabric, especially cotton and organic cotton. So organic cotton is really a really high quality over here. We're seeing a lot of growth in baby wear, very high quality, organic cotton, kids and baby wear. That's a very fast-growing category. Also, toys so there's a lot of focus on the toy industry in India. Because what happened a couple of years ago, Bradley, that there was a bit of a tension between India and China at the border I'm sure you must have heard of it. It was probably around COVID times and so you know. China did a couple of things to you know, sort of in defense, and then India sort of retaliated and one of the things that India did at that time was impose very high import duties on toys being imported from China.   Bradley Sutton: A toy Cold War.   Meghla: Yes, a toy Cold War exactly, and so because there were these cheap toys that were flooding the market over here and of course, that was, you know, affecting the toy industry. But what that has done is that it's given a boost to the toy manufacturing. You know industry in India. So now, for example, a lot of wooden toys are coming up, and not only in, you know, like the traditional mango acacia wood, but like steam beach wood and pine wood, and very high quality and prices are very competitive. In many cases we've actually been able to beat China prices as well for you know wooden toys. Then there are a lot of factories being set up for you know regular like dolls and action figures and you know guns and sort of those types of things. Well, so that's a fast-growing category and a lot of local brands are also coming up and they are in fact exporting. So, there are a couple of local brands that do STEM toys, like India is really good with engineering and mathematics and all of those things. So, STEM toys is another huge category. There are some brands that in fact, we are helping launch them in the US and other markets, so that's another good category. Then I would also say, of course, all the entire handmade sector. So, there's wooden products, metal, ceramic, glass, all of those home decor items. That is still a very big category, especially for Amazon sellers and most sellers we know are finding a lot of success in those categories. Then there's leather, so a lot of beautiful, different types of leather. There are equestrian products, you know garments, shoes, accessories, bags, all of those things. And then I would also say, to add one more, eco-friendly products. So, if you're looking for anything that's made out of maybe cotton or jute or a lot of R&D is being done in alternative materials. So, for example, cactus material or banana fibers. Those are being converted to fabrics and they are used in bags and other kind of accessories, but of course they're not mass materials yet because there are niche and the prices are much higher than a normal material, but still that's an emerging category.   Bradley Sutton: Okay, interesting. Now, guys if you guys want to you know reach out to Megla to you know, perhaps you know, utilize her sourcing services, just like we did with success, as you saw. You know, one of the easy ways to remember is go to hubhelium10.com and then just type in India and then it'll come up right there, India sourcing network, and you could, you could connect her with her right from this page, right inside of Helium 10. Now I noticed also here on your Helium 10 hub page, it talks about India sourcing trips. So, are you still, have you still been doing, or did you start doing those again after COVID? Like what's the? What's the? You know? Like the cadence, is it once a year, twice a year, once every other year?   Meghla: Yes, we're still doing the trips there twice a year, and we started after restarted the trips after COVID, and the one that we did after COVID we had 70 people on the trip, so that was amazing, and since then we've continued to do. The next trip is coming up in October. So, you know for people who don't know much about the trip, it's basically an eight-day tour to India where we teach you all about sourcing from India. We take you to a trade show that has almost 4,000 export-focused manufacturers, and then we also do some cultural activities and, of course, there's a lot of networking. You get to meet all the different service providers. You can also do factory visits. We can customize the trip so that you are able to find the products that you're specifically looking for, and it's just a very fun experience. And, Bradley, what are you.   Bradley Sutton: What are some of the fun things that you that you do, because I still have been saying for a long time I'm going to go. What do I have in store for me the first time I go on one of these? For the fun side. Obviously, I know the work side, what's going to happen, but what about on the fun side and the food side that's very important to me, as you know.   Meghla: Yes, the food side is amazing because we choose the menus and the restaurants very carefully because India has so much variety in terms of you know, the different food, um sort of flavors and items, like each state of India has a different type of cuisine, so we try to mix and make sure that you get a flavor of all different types of Indian cuisines, we do a Bollywood night. I would say that's the most fun night on the trip. You can basically wear an Indian dress. For men it's the Kurta, which is like a long shirt. Women wear Saris. We buy Saris for everybody. We have a live dance troupe. They're singing and dancing on Bhangra tunes. Bhangra is a very fast-paced band.   Bradley Sutton: I love Bhangra. I have some Zumba routines for some Bhangra songs. Yes, indeed.   Meghla: Yes, amazing. So, we have that, and then we're just, yeah, dancing and singing and drinking and eating, so that's a very, very fun night. And then we also go to Taj Mahal. So, I think that's also very special, because that's one of the seven wonders of the world, and especially if you come with your partner, like your better half, or your spouse, then you can get a picture in front of the Taj Mahal, which is basically a monument that's dedicated to love and romance. So that's also very special.   Bradley Sutton: Okay, all right, interesting So, the next one, is in October, you said.   Meghla: Yes, October 14th to the 21st.   Bradley Sutton: Okay, excellent, excellent. I'll see there's a chance you know I might be going, or I am going, to Maldives, as they do every year, you know, to film one of my every 100 episodes of this podcast, and then this year, I'm actually going to be going from Turkey. I'm speaking at Turkey and I think I want to ask you a couple questions about that it's Segue, but I found one flight that potentially has like a like a set, like a seven-hour layover or something, on my way to the Maldives from Turkey, in India, I think, Mumbai, and so I had never even set foot on soil in India. So, I'm like, all right, maybe that'll be my, my first dip and then next step would be going on the India sourcing trip. So, speaking of Turkey, I believe you said you just spoke at an event there and actually you've expanded some of your sourcing to there. And, like I know, you know Carrie, who works with us here at Helium 10, she was telling me you know she went like on a sourcing trip to Turkey on her own, like last year, for her own Amazon and Walmart brands, and she actually moved some of her manufacturing from I'm not sure if it was in China or Korea, but to Turkey, and has had good success. What, what can you? How did you get you know? Linked with sourcing in Turkey?   Meghla: Yeah, so I was invited to this conference. I mean, we have been thinking about sourcing in Turkey. In fact, I got the domain name turkeysourcingtrip.com last year because we were, you know, sort of exploring that and that's the first thing you do, right, when you have an idea. So, you know, because Turkey is definitely coming up as an important production hub and in fact, somebody told me when I was there that Turkey is the China of Europe. So, if you're based in Europe, if you're sourcing in Europe, then Turkey is like the perfect destination for you. So, I was speaking there at the World Deaf Conference and, you know, I thought that, you know, while I'm going there, I would meet manufacturers and we already had had been having discussions with some sourcing agencies and some sourcing partners over there. So, yeah, I mean, in terms of the products, Turkey makes a very wide variety of products.   Meghla: So, first of all, textiles, like any type of towels, bedsheets, like Turkish cotton is very, very famous and I was, you know, some of the towels that I saw over there at the factories. They were so unique. I've never seen any towels like that. They had beautiful embroidery, some of them had like beads, embellishments, like very, very unique designs. Even the bedsheets were like very different from what you'd find in China or India. Then another thing is that they do a lot of cosmetics. So, there's in terms of cosmetics, it's also like skincare, or maybe shampoos, or you know, soaps, for example, things like that. So, there's a lot of R&D happening at that front as well. There are a lot of brands that I met that were doing vegan and organic. You know, like creams and body. You know body products as well. So that was another category.   Meghla: And then, of course, apparel. So, Turkey does a lot of different types of apparel, whether it's women's apparel, kids or even men's apparel. There are men's suits. They do a lot of linen fabric as well. That's very popular linen and cotton. Then they do things like carpets. In fact, Turkish carpets are very popular. Then there's some handicraft items as well metal and ceramic and those types of things. But I mean exports of those are very minimal. There are also some very good packaging companies that we found so like very high-quality boxes. If you are sourcing some kind of product from there, then you can get the packaging and all done in Turkey as well. Also, the domestic market in Turkey for e-commerce is pretty strong. It's growing pretty fast and in fact Amazon is one of the marketplaces there, but it's not very popular. The popular marketplace is called Trendyol. So that's a local domestic marketplace and you know there is an opportunity for you to also sell in the domestic market on Trendyol if you are sourcing in Turkey.   Meghla: I also saw quite a few like wooden products and very unique designs. I mean that's one thing that sort of differentiated you know Turkey from China or India. The designs are very unique. And then some toys, some very basic kind of toys, like puzzles, some, you know, board games and things like that. So, I mean at first, not a huge variety of products like China or maybe Vietnam, but very niche, very unique, very differentiated. And I mean, if you're in Europe you should definitely, definitely explore Turkey, because it's just in your backyard and you can save on logistics costs and of course, the deliveries can be faster and you can order in smaller quantities as well.   Bradley Sutton: Okay, cool, cool. So, another you know alternative place that not a lot of people yet are sourcing from. That I think sellers should, should look into and I'll be looking forward to when you actually launch that website, because it means you're going to have some events and I love Turkish food too and I so many places I want to visit in in in Turkey, you know Bible history, a lot of Bible history there in a lot of cities and a lot of like Maldives-ish kind of places even that people don't realize on some parts of Turkey. So, I know you'll arrange something good. Just to prove, I wasn't making it up, but I found one of my old videos here of some Bhangra dancing here. Look at the skinny me going and doing some fitness right there. That's me, that's me from like 10 years ago. and even you can see my kids in that in that video leading a fitness class doing some Bhangra dancing there. But, anyways how you know, I already gave you know I told people how they can find you from the Helium 10 hub, but if they want to find you, you elsewhere out there on the interwebs. What are some good ways that they can? They can reach you.   Meghla: Well, I'm on all of the social media platforms, so just search for me on either LinkedIn or Facebook and or Instagram and message me. You can also go to our website, Indiasourcingtrip.com or IndiaSourcing.net, and then Vietnamsourcingtrip.com as well.   Bradley Sutton: Vietnam sourcing too. Yeah, I know that's another hot place. I see a lot of people moving to. Maybe there was just a couple of kind of products, a specialty, but I know a lot of people who are not only moving sourcing there, but even some of their operations moving to Vietnam. I spent about a week last year there and the last couple of years really nice, really nice place to visit. So maybe next time we can talk a little bit more about that. Do you have like a 30 second tip or 60 second tip you can share with the audience? Could be about sourcing, could be about travel, could be about moving to a country your son has never been to. Whatever kind of tip you want to give, go ahead and hit us with it.   Meghla: Yeah, I would say be adventurous in your business. You have to explore different markets. China is not the only place where you can source products. Sometimes we get too comfortable sourcing in China and like, oh, we're sort of scared to go to these other markets. But there's a whole world out there, like whole different world, and people who are more adventurous and who are willing to take that risk will definitely reap rewards, because there are tons of unique products to be discovered in these alternative production hubs.   Bradley Sutton: Alright. Well, Meghla thank you so much for coming on here for the fourth time, we'll look forward next year for the fifth time and hopefully maybe by then we can say that I've been on one of your sourcing trips, like I've been planning for years to do So hopefully that happens within the next year or so. But thanks for joining us and we'll see you back here for sure.   Meghla: Thank you so much, Bradley Bye.

Unlock the secrets of skyrocketing your e-commerce sales with TikTok Shop! Join us as we sit down with Michelle Barnum-Smith, a leading expert on TikTok Shop, who will reveal why this platform is revolutionizing e-commerce and how you can tap into its immense potential. From unparalleled user engagement to an all-inclusive buying experience that supports brand building and data transparency, Michelle dissects the unique advantages TikTok Shop offers over traditional platforms like Amazon. Get ready to learn how full visibility of sales data and direct customer interactions can transform your business. In this episode, we explore the seamless customer journey on TikTok Shop from sparking awareness to completing a purchase all within the app. Discover how the shift from traditional influencer marketing to a collaborative affiliate model is empowering creators to drive sales through direct rewards from TikTok. We also get into TikTok's growing prominence as a search engine for younger generations and the new shopping features that make discoverability effortless. This is a golden opportunity for sellers to leverage TikTok Shop's innovative ecosystem to maximize engagement and boost sales. Prepare to be inspired by real-life success stories and practical tips for setting up your very own TikTok Shop. We cover everything from business registration and linking social accounts to optimizing your listings and content for viral success. Michelle shares invaluable insights on inventory forecasting and the ripple effect of TikTok Shop's success on other platforms like Amazon. Plus, learn the importance of adhering to community guidelines to avoid account suspensions and ensure your business thrives on TikTok Shop. Don't miss out on this comprehensive guide to navigating and conquering TikTok Shop's dynamic marketplace! In episode 578 of the Serious Sellers Podcast, Bradley and Michelle discuss: 00:00 - Exploring TikTok Shop for Sellers 02:56 - TikTok's Influence on Consumer Purchases 06:23 - Enhanced Shopping Experience on TikTok 09:32 - Maximizing Sales Through TikTok Shop 11:04 - Reviving Live Selling With TikTok Shop 16:22 - TikTok Shop Viral Success Stories 16:40 - Success Tips for TikTok Shop Setup 19:55 - Maximizing Marketing Opportunities on TikTok 25:11 - TikTok Shop Guidelines and Best Practices 26:40 - Navigating TikTok Shop Suspension Guidelines 33:48 - Effective Creator Outreach Strategy Guide ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: TikTok shop is one of the hottest marketplaces in 2024 to sell on. Today we're going to do a deep dive into everything you need to know to get started selling on that platform. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our special Freedom Ticket monthly workshop, where we actually film live a training, a deep dive training, into a certain aspect of e-commerce and we put it later into Freedom Ticket so that you guys can benefit from it. But you guys here on the podcast are going to get the benefit of getting this training too. Now today's guest is going to be Michelle Barnum-Smith, who is definitely an expert in the field of TikTok shop and she's going to do a deep dive into like hey, what do you need to do to get started and what are some best practices? You know we've had some people on this podcast who sell on TikTok shop. You guys have heard them doing some crazy, crazy numbers, some of them even doing more than their Amazon business. So if you guys want to know what's involved with getting set up on this platform, this episode is going to be for you.   Kevin King: Now, Michelle I've known for quite some time, and so today she's going to be showing you why you need to be considering TikTok and talking about some of the opportunities that are there and what she's doing to help herself and her clients actually crush it. So please welcome Michelle.   Michelle: Today we've got lots of ground to cover and we're going to be talking about the TikTok shop opportunity. Just like Kevin said and Shivali said, unless you've been living under a rock, it is all the buzz, and rightly so. Some people don't realize this, but TikTok shop was born from a hashtag and the whole idea of TikTok made me buy it. This hashtag has been around for several years and it basically was like hey, I discovered this on TikTok and I went and bought it. And here I'm showing it off again because TikTok made me buy this. And essentially, TikTok shop allows businesses to showcase through engaging short videos, live streams and creator collaborations, and users can discover and purchase products directly within the app, creating a smooth and convenient shopping experience. And we're going to talk about, like, just how powerful this really is for you as brand sellers.   Michelle: So the opportunity of a TikTok shop has never been hotter. I mean, essentially, we're talking about a billion monthly users. They're on the app 17 times a day, with 83% of people saying that TikTok has influenced purchase decisions on what they're doing and what they're buying. So consumers are on TikTok specifically to be entertained. They hang out for hours. One and a half billion monthly user base spending an average of 95 minutes a day on the platform. I want you to think about that. That's like at least three episodes of your favorite show on Netflix. It's, you know, it's like people are just like scrolling, scrolling, scrolling and, um, all, all times of the day, like, like we saw in that previous stat of 17 times. You know, essentially starting the app 17 times a day, kind of crazy. Um, they offer a frictionless buying experience from creator to product page, to checkout to back to scrolling in seconds, which is one of the huge reasons why TikTok and TikTok Shop is such a powerful opportunity for sellers, right this second, so you can literally go from an organic discovery experience to a checkout experience in just seconds, and you can amplify that opportunity with some certain promotional activities that we'll talk about. So, bottom line, TikTok shop really helps build brands, not just sell products, so they have more high quality traffic, more sales and repurchases, have full visibility of data, end to end loop closing data.   Michelle: So one of the things that I love so much about TikTok shop is having previously just used TikTok to drive traffic to Amazon. So I have tried it a whole bunch and it is so frustrating because Amazon's a black hole. They don't share data back with you. So if you've ever tried to run ads, drive influencer content, even do social media like, just focus on the social media side of TikTok or Instagram or Facebook or whatever it might be. There's no data back from Amazon, even with using attribution, because Amazon attribution is 55% inaccurate to actually tell you what converted, what drove sales. It's kind of like a guess most of the time and if sales rise you're kind of like, okay, well, what contributed to that In TikTok shop? You know exactly what contributed to that sale. You know exactly what social posts drove how many sales. Which affiliate is your number one affiliate? If you're running ads, you know exactly how those ads are performing.   Michelle: It allows you to speak directly with your viewers as well, your customers, your prospects, every step along the way. It's you the face of the brand, your brand, interacting directly with customers. So most of the time, most sellers, most consumers, don't realize that there's sellers behind their brands on Amazon. They just think that they're buying a product on Amazon. That's not the case with TikTok. TikTok gives sellers opportunity to interact directly with the customer on every step of the customer journey. So there's no question who is? You know who this relationship is with and there's serious marketing opportunities, and I'm such a marketing geek. I love all of the marketing opportunities that TikTok has. Just this, just today, they released promo codes. Super excited about that. So let's talk about the full shopping journey within TikTok. Essentially, TikTok allows you to discover through shoppable content and through short videos and lives to select, basically go and learn more from about the product on the product detail page and then actually check out and buy, place orders and check out without ever leaving TikTok. So why this is so significant? As a marketer and as a seller myself, if I have, let's say, the counter to that is on Instagram and if you've ever been influenced on Instagram, you know, let me know, raise your hand, you're watching, you're watching that content and then the person is saying, oh, go to the link in my bio and you go to the link in your bio in, and it's some linktree that may or may not have been updated and that link might take them to Amazon. Take you to Amazon, where their Amazon storefront is like laid out, all for you to have to sort through just to find the product that you were interested in that caught your attention for just a second, that interrupted your entertainment experience that you were there on Instagram to experience, and now you can't even find what it was that caught your attention. You just give up in frustration.   Michelle: What I love about TikTok shop is that you can go from being entertained seeing a shoppable video, seeing something that a creator is promoting, to all the way to checkout in just seconds and back into your entertainment. That experience has very little interruption. So TikTok has several ways to checkout. Essentially, you have the opportunity to go from a shoppable video to a TikTok shop where you can see that brand's full lineup of offerings, and go to the product detail page where you can then check out. But this is not typically the shopping experience. Usually, it's you see a video. It takes you directly to the product detail page and then you just check out. These are the things and ways that you can build your brand on TikTok shop directly. So let's talk about the customer journey on TikTok versus Amazon. So previously TikTok, when it was just a social media channel, sat a little bit higher up in the customer journey. So if you guys aren't familiar, the customer journey is this idea of a funnel or this process where somebody goes from awareness to consideration, to purchase, to customer service, to going deeper in their rebuy or loyalty to that specific brand. So previously, TikTok the app, the social media side of TikTok was just in the awareness phase, the awareness and consideration phase. Just like Instagram, it was like a place of discovery, a place of entertainment, a place to maybe get educated, but it wasn't a place to purchase. That was where you would go to Amazon, and Amazon fit squarely in the consideration phase, like I need more information, I'm aware of my need already and then I'm going to purchase. So essentially, Amazon is solution solving. It's a search engine for buying. Customers are already aware of a need. They search, research and buy on Amazon.   Michelle: Buyers don't hang out on Amazon for fun or entertainment, despite Amazon's best efforts with Amazon Lives, Amazon Post, Amazon Inspire, and that's really why TikTok shop has taken over in that regard. Not necessarily like I'm not saying that Amazon's going away anytime soon. Obviously that's a huge opportunity, but TikTok shop now owns the entire customer journey, from awareness through consideration, purchase, the customer service experience, all the way to rebuy opportunities, average order value increases, um rebuy rates, all sorts of things that TikTok shop makes available to sellers to be able to do and accomplish all within the TikTok shop platform. Are you guys seeing the potential and the opportunity here? And, as a marketer, this is why I'm so passionate about it, because if you own the awareness, if you are the one creating the awareness of the need and you immediately go into a checkout scenario, you win. The checkout is not okay we're making you aware and then you're being taken to a page where you and 100 other competitors are then brought up with different options and people are overwhelmed with options. It's not like that. It's literally going from awareness to checkout to back to entertainment in a matter of seconds. So TikTok really comes down to need awareness. Their focus is on entertainment and education and their goal is to keep users on the platform with their addictive algorithms. Users are made aware of products and the purchases is done within TikTok shop with quick checkouts and then buyers are back to scrolling within seconds. So that's really kind of the crux of TikTok shop there and live selling. I don't know if you guys have seen have been on the platform yet, but live selling it really had its heyday. I feel like you know as far as US consumer behavior goes in, like the late eighties, early nineties, Saturday morning infomercials Anybody remember those?   Michelle: I know I was like, always sucked in. I was always sucked into those Um. And then there's QVC and home shopping network where, you know, basically little ladies hang out to buy kitchen kitchenware, but TikTok shop, specifically, is bringing live, selling back, and it's crazy's crazy, the amount of organic viewers you get checking out your products live, seeing what you have to offer live, you know, and it's a form of entertainment, so they're already on there to be entertained and then they get to watch you pitch whatever it is that you have. That's kind of crazy. And also creators we have this. Creators have been kind of like put up on this pedestal as influencers, right, and this kind of title and with that has come a little bit of a combative nature. When it comes to working with brands, right, how many of you have worked with an influencer where you've reached out to them, you've tried to recruit them and they're charging like a couple hundred dollars of post to like two thousand dollars a post, five thousand dollars a post for the honor to get to work with them. Anybody experience that. And then you're like, um, what did I get from that? I got a post. Did it do anything, right? So the awesome, the awesome thing with working with creators now is that they essentially become affiliates because TikTok is rewarding them for sales that they make through the platform. So creators are now motivated to work with brands and to push products and seek out opportunities. It's no longer just like oh well, I'm a creator and so my creative needs are above your needs as a brand. Now they're willing to be more collaborative with brands in and focusing on content that converts and that drives sales, because, at the end of the day, they want to make money right and we all want to make money, and so it makes it more of a win-win relationship. So that's one of my favorite things about this kind of shift is it goes from the honor of working with a creator and an influencer to now like okay, we're affiliates and we're in this together.   Michelle: So there's kind of four native ways to discover and buy on TikTok. There's the browse area, which is shoppable videos. That's what you would generally see if you're just scrolling through TikTok. You're going to have some content that is just entertainment content. You're going to have content that's educational and informative and that sync to and our shoppable videos, basically, and shop pages. That's where you know brands show up with their brand presence, um, live shopping, like we discussed, and the shop tab. So that's the new kind of search functionality within TikTok. That's all about finding and discovery and searching for solutions. It's kind of crazy, but TikTok has now become a search engine for a certain demographic. Anybody who's less than 25 years old, instead of going to Google with their questions first, they're going to TikTok with their questions first, and it used to be that videos were what was served first in the search results and now it's product. Are you picking up? What I'm putting down? Like this is this is a significant opportunity. This is such a crazy shift and I will say that every almost like 80 to 90% of the in TikTok shop contacts that I have were recently recruited from Amazon. Like Amazon employees are moving over to TikTok shop just like clawing their way over here. So it's very soon there's gonna be some aspects that are native to Amazon that we'll start seeing show up in TikTok shop, especially this kind of search portion, the shop tab, and then the buying experience, like we've talked about, is very seamless, from the product page to the checkout page. You literally can like sync your Apple Pay with TikTok shop, click the side of your phone gosh and be back to doom scrolling in seconds, if I haven't, you know, beat that into you enough.   Michelle: But let's talk about this idea and this question is TikTok shop just a distraction for you as sellers? I hear this kind of objection a lot, and from really big sellers, and so I'm a little surprised. I'm always a little surprised because, like Kevin said, I think that if you have an opportunity to make money, are you going to say no to that opportunity, especially when it's relatively zero to low cost to get started? You already have inventory. You just bring it over to TikTok. So let's talk about just some case studies really quick. Every time I talk to an Amazon seller who is looking to expand off Amazon or diversify their revenue off Amazon, they're usually happy with like, hey, if I can get 5% of my Amazon sales off Amazon, like my Shopify site or Walmart or Etsy or something, I would be happy if just 5%. So here we have a few sellers and I'm just going to cruise through here. This brand got serious about TikTok shop beginning of April and year to date, they are 8% of their Amazon sales on TikTok shop. This brand launched in September of 2023 with TikTok shop. They're one of my brands and we immediately went viral. Immediately, like the bestseller that we had became a bestseller on TikTok shop and then, as we got to know our audience a lot better and affiliates a lot better, launching products on TikTok shop with them, we saw halo effect on Amazon. Every single time that we launched a new product on TikTok shop it would go viral. It would go viral on Amazon as well. Rank would skyrocket and along with sales. So their year to date revenue is 11%.   Michelle: Our biggest struggle with this brand is every time we go viral. Like it's really hard to forecast inventory for going viral. So we keep running into like our bestsellers going out of stock because they just take off. They just take off, so that I guess that is like one of the sides of TikTok shop that is a warning is that your shop could go viral and with your inventory. This seller I did a big training in Cancun back in February and in and around TikTok shop this seller was doing two sales a day before my training and after that, um, 180 sales in the week following. So I was a little proud of that. And then subsequently, uh, we've been working together and now their brands, their, uh, they have 15% of their total brand revenue, uh, of their Amazon revenue they're making on TikTok shop. I'm not going to talk a lot about these brands, because these brands are just like killing it. They're 16% of Amazon sales for this brand. This brand, gosh, they're just like. I just met with their category manager last week, their new category manager. They're number one in their category on TikTok shop, all of TikTok shop, and their year to date is 17% of their Amazon sales. So I guess you have to ask yourself, like, is it worth getting started? Like, yes, I think the answer is obvious, right, like I'm not doing a sales pitch here guys. I don't like this is you already have the inventory, right? You're already selling on Amazon. It's not too much more difficult to extend, uh, what you're doing and get started with that same inventory on TikTok shop as well. So, but there's some nuances to it and I want to talk about those nuances. So there are some keys that are necessary to a successful setup on TikTok shop. So this is where we're getting a little bit down into some specifics. On setup, I am not walking you through step-by-step a setup step-by-step at this point. This is not necessarily how to. This is more of kind of like lessons learned from setting up over 30 brands personally on TikTok shop and some of the nuances, some of the troubleshooting, some of the kind of like things to avoid, basically from a high level perspective.   Michelle: So this is kind of my setup checklist to be successful, this is what. These are all the things that you have to do one time during a setup. You need to get through your business registration. You need to complete that. You need to link a TikTok social account that is US based based with your TikTok shop seller account that is US based. You need to create or connect a TikTok ads manager to that account ads manager account to your TikTok shop account. You need to get your shipping set up and your listing set up and your content optimized for TikTok shop. You need to import available reviews, meaning, if you have like and this is all legal TikTok shop owns well, TikTok is owned by a company called ByteDance and ByteDance owns lots of different tech companies. One included is the main tool that's used for importing reviews. So if you have a Shopify site or another website with reviews on it, then you can bring those reviews over. If you don't, you can import reviews from Amazon to your website and then import those reviews from Amazon. It's a little bit of a process. It's a process, but you only have to do that once. To help you build up, to start the process of building your review presence, you need to select and implement promotions for your listings, such as pre-shipping with qualifications, product discounts, flash sales. Now the new promo codes that are released, and for select accounts, if you qualify, there's now a customer marketing whole section where you can go back and offer, you know, present offers in app. So showing up in the customer's TikTok inbox, basically like they already bought from you once, or, if they're a potential client, you can get directly inside of TikTok users' inboxes with your offers. My marketing heart, it just loves this from an opportunity perspective and we can actually measure how many sales converted from those messages. I love email marketing, I love SMS marketing, I love all of that, but sometimes we just can't close all the loops. And when we're talking native platforms and the marketing opportunities that are native to that platform, we're able to see all those loops close. When it's when we're talking native platforms and the marketing opportunities that are native to that platform, we're able to see all those loops closed and the associated data with that. So we know what further to invest in, what's working, what's not working, and then, of course, they're the final step in success. A successful setup is making sure that you have an affiliate plan set up for affiliates creators to find your products and to start promoting them and to make sure free samples are available. We'll show that here in a second.   Michelle: Okay, the second thing that you need to make sure that you do is to review the prohibited products list. So just because you can sell something on Amazon and Shopify doesn't mean you can sell it on TikTok shop. And this is probably like the number one thing that I see sellers screw up on, um, that they just like rush to get all of their products on TikTok shop and all of a sudden uh, they didn't ever check prohibited products and all of a sudden their account gets deactivated. Um, because they're promoting products or promoting it in such a way that's against, that's either prohibited products or against community guidelines in how you talk about it. So the most suspensions and account deactivations could be avoided by checking this first. So essentially, just, I mean you could even just search for it TikTok shop prohibited products policy and go on there or also look at their restricted categories on there as well to see is my product a prohibited product? I've been surprised how many products are not allowed on TikTok shop that are allowed on Amazon and, of course, on Shopify. You can sell whatever the heck you want to. So it's definitely one of those things that just because you can sell it somewhere doesn't mean you can sell it on TikTok shop.   Michelle: And this is just from a having been through it so many times. Business registration is not what it used to be. In September, I was able to get just like a ton of brands on TikTok shop with very little effort. Now there's a few more steps. Now there's a few things that kind of slow people down. It's amazing to me how many sellers just like give up. They just roll over and they're just like oh no, I can't get it to work. And I'm like guys, you are Amazon sellers, it is selling on Amazon is not an easy thing. Why are we giving up so easily? Have some like, have some resilience here. Also, TikTok shop like says oh, your account setup failed. I wish they would use different language, because sometimes it's not true failure and sometimes it's like they're just um, you get to a certain place in the process and then the system is moving you forward, but it needs more information, like you need to submit additional documents or you need to submit them in a certain way, and so it says failure, but really it just means like you need to go add more, add more documentation or whatever it is that they're actually asking for. So my advice to you is just keep pushing forward, keep pushing through that. It is worth it in the end. And just as a little like hack is any requested documentation, even if it says that they accept PDFs and PNGs, only submit them as JPEGs. Like their system, their bots read JPEGs and more often than not they don't read PDFs. So just, even if it says it'll accept a PDF, just submit it as a JPEG. Okay, cause it will help you. And especially if you're talking to support, support. It's so crazy because support can't see submitted PDFs or PNGs, but it can see submitted JPEGs. Does that make sense? So that's a little, a little note for you to take and make sure that you're doing Okay.   Michelle: This is relatively new and this has to be. This is around community guidelines. Community guidelines were updated mid last month and essentially it's just saying hey, this is the way that we behave on our platform. So there's, they become a lot more strict about what creators as well as sellers can and can't say on their product. You know, on the platform and that includes your listings and what you say about your products, especially, um, you know if something has an effect on weight or weight loss, physical performance or physiological effects or changes. So in this example, I had a seller reach out to me and they're like I don't know what I did wrong, I don't know why this account is frozen, or this product is frozen, I don't know what's wrong with it. And all I had to do was read through the title to see what the issue was. They're essentially saying this eliminates snoring and enhances facial structure and post-workout recovery claim, claim, claim, claim, claim, like you're physiological effects, physical performance, eliminate snoring. You can't say that on Amazon had. Like how can you say that? Like you can't say that on TikTok shop either? Um, and if you have any product in and around weight loss, I'm not saying it's not possible to sell on TikTok shop, it absolutely is. But how you talk about it is really critical. You cannot say weight loss, you cannot say metabolism, fat burning oh my gosh. I had another brand that was just like beside themselves. They were so like offended that TikTok shop suspended their product, their you know key seller, and I was looking through their account. It was like weight loss, metabolism, dah, dah, dah. And I'm like you can't say those things. You. You failed TikTok, you know like. You showed up like, oh well, we can sell it on Shopify. Yes, you can sell it on Shopify, because on Shopify you can say whatever the heck you want about your product. There's nobody policing what you can and can't say on your Shopify site. But this is their market and so they get to say what you can and can't say. And it's not just what you say in the text, in your title, in your bullet points, it's also what you say in the images, on the products themselves as well. So if you have packaging that you're showing and it's making claims. You got to scrub that. You got to like, get rid of it if you have infographics. So that's why I say you're not just pulling over everything that you've created for your Amazon listing or your Shopify listing. You got to be really careful in what you're bringing over and being aware of these community guidelines and what you can and can't say. These are the main ones. It's worth looking at, it's worth reading through and I do talk about that extensively in my course where I detail and outline it, but these are the top ones.   Michelle: Okay, focus on your bestsellers. I often see that the second somebody gets started on TikTok shop, they bring their whole category, their whole catalog of offerings over at once and I really advise you to just test the opportunity and to learn the platform and which of your products is the best opportunity first. So too many products are a distraction to affiliates and your ops team. So, like in this example, this brand brought over gosh all of their products and anytime that they were doing creator outreach they basically all of their creator and targeted plans was just like hey, here's everything that we sell and that's a lot, that's too much. So instead we shifted their focus to okay, what's your best seller on Amazon, what's the one with the best reviews, the strongest call to action, the most obvious for how it helps a consumer? And they're like, okay, this one, their free sample request took off, the affiliate performance took off, their sales took off. So just don't flood. It's a distraction for your team. It's a distraction when you start to reach out to affiliates, so just focus on your best sellers first. Now hear me out. This is probably the biggest warning that I have for you. Second to prohibited products okay, so this is probably the biggest area that I want you to be really careful with. And don't use the shortcuts, okay. So oftentimes I see that sellers are you're on Amazon, you're on Shopify and there are apps available within TikTok shop where you can just sync your Shopify account or sync your Amazon account and sync over your listings. So all of your listing content immediately gets imported into TikTok shop, and I have seen so many issues with this. Like I've said so many times, there's things that you're saying on your listings that you can't say in a TikTok shop, and what happens, guys, is that your listings are not reviewed by human beings, right, they're reviewed by bots, and what I have seen happen so many times is that people have seen those listings and they bring over their entire catalog, like we just talked about, and they're making claims or bringing over prohibited products or something like that that they didn't know.   Michelle: I didn't know and immediately they get account violations and account violations and they get a million account violations and then their account gets suspended because there's a limit to your account violations that you can receive, and then you lose your account, your account gets deactivated and it's over before you begin. So that's an extreme example, but I have seen that too many times to count what also happens, especially in the case of Shopify. For example, if you're syncing your listings, let's say you want to make a change to your TikTok shop listing, like your price or your title or something like that, because your listings are synced with these apps. You can't do that because Shopify and the Shopify listing owns the TikTok listing, so you have to go and make the change on Shopify If you want to make that change, show up on TikTok. You see how that's a problem, right? So and it's not an easy fix, it's not, it's not just like a quick separation, um, because I have a seller, like I've talked about. He's number one in his category and he set this up, his like. When he first got set up, an account manager told him to do this and they didn't know. These account managers have no clue, they really don't, um, and so he is dealing with this issue. If he were to try to separate at this point, he would have to create a new ASIN, for lack of a better term. A new listing for one of his best sellers and one of the big areas of social proof on TikTok shop is to see how many people have purchased the product. He would lose all of that history on that listing that now has like a hundred thousand purchases. So, yeah, it's, it's like a serious deal. So please don't do that. If you're wanting any kind of true shortcut, use the bulk uploading options. This is new the import product upload accelerator. Go this route if you're looking for shortcuts. But, like I said, I really do want you to like set up your listings manually first, at least the first couple, so you understand what TikTok is really looking for, so you can then go and add more products in the future.   Michelle: Offer free shipping. Oh, my goodness, we're running out of time, guys, we'll send you these slides. Basically, bottom line, you set up the free shipping opportunities within the promotions tab and not when you're setting up your shipping templates and your shipping solutions. So it's a promotion and you can apply all sorts of qualifications to qualify for free shipping and fulfilled by TikTok is now a thing, and they're gonna start pushing this really, really hard. So start with your Amazon inventory, start selling via Amazon MCF syncing with TikTok shop. Once you've proven the opportunity for your brand, immediately apply for FBT as soon as you set up your TikTok shop account so that when you prove like, hey, is this an opportunity for me, cause MCF is expensive, you want to get that inventory into FBT and start taking advantage of the opportunities and like super cheap pricing that they have for fulfillment over there. Okay, I'm going to cruise through this, but, just like I showed you, there's kind of like the setup checklist and then there's the ongoing success checklist. This is what you need to do ongoing, daily, weekly, monthly to be able to make sales on TikTok shop. Really, what it comes down to is working with creators, making sure you have your free samples turned on. I have my three S's to targeted outreach, which is search, sort and then save. And just a warning if you are using bots or planning to use bots, that gosh. They've now put regulations in place where new sellers are limited and restricted on how many people they can reach out to because of these messaging bots that are out there. So I really recommend focusing on target collaborations versus and reaching out to creators that way, versus messaging and spamming methods. So this is my search and sort and save method. Essentially, you're under the find creator tab and you're searching via relevant search terms for your brand or your category. You're sorting I like to sort by GMB, and if they're fast growing that's even better, because then they're hungry, they're starting to see success, but they're not so successful yet that they you can't get the time of day with them. And then you hit the little save button over here and then when you go to target collaboration up here, you can import your saved folks I recommend at least 50 per day that you're reaching out to via this message.   Kevin King: Thanks everybody for showing up today. We'll be back again next month to do this again on a whole new topic. Remember there's a replay of this, if you missed part of it, in Freedom Ticket inside the Helium 10. So if you're a member of Helium 10 at any level, there's a little button somewhere up around the top in the education section or resources section that says Freedom Ticket. You'll be able to find this recording in a few weeks in there, added as a permanent addition to the Freedom Ticket. So thanks everybody for coming today and thanks again, Michelle.   Michelle: Thank you, bye, guys.

Want to crush Prime Day 2024? We reveal game-changing strategies to maximize your sales! From prepping your inventory to harnessing the power of influencers and email lists, this episode is packed with actionable strategies. Discover how to optimize your pay-per-click ads by tweaking budgets, targeting your own ASINs, and leveraging the Cerebro Historical Trend Tool to stay ahead of the competition. We'll also guide you on adding last-minute coupons, and provide a Prime Day checklist to ensure your success.  Learn how to launch new ASINs effectively, set up a brand website, and improve conversion rates through split-testing. We discuss the importance of fast delivery and the advantages of using FBA and the "Buy with Prime" button for seamless order fulfillment. You'll also get tips on building an email list for future events, and hear recommendations for resources like Bradley Sutton's Maldives Honeymoon podcasts for comprehensive product launch strategies. Tune in now to make Prime Day your biggest sales event ever! In episode 573 of the Serious Sellers Podcast, Carrie talks about: 00:00 - Prime Day 2024 Strategies and Tips 03:15 - Driving Traffic for Prime Day 09:33 - Cerebro Historical Trend Tool Overview 14:00 -  Download The Checklist Here 14:21 - Building an Email List Strategies 17:12 - Split Testing A+ Content Conversion Factors  17:40 - Launching Strategies and Fulfillment Tips 20:50 - Expanding Into Walmart From Australia ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: Did you know that you can make Prime Day 2024 your biggest Prime Day ever by implementing a few different strategies? That's right. Today, I'm going to be talking about some incredible strategies that can help you to make Prime Day 2024 your biggest Prime Day ever. I'm also going to be doing a live AMA. So stay tuned. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host Bradley Sutton and this is the show that is our monthly special training with Ask Me Anything session. And today's host is going to be Carrie and she's going to be going over some Prime Day strategies for you guys like, you know, we got Prime Day coming up, but even if you catch this on the replay, guys, guess what? Prime Day is something that comes kind of like twice a year because there's like a usually special other deal day. So still pay attention to this episode, even if you're watching this or listening to it after Prime Day, she's going to give some good strategies. And then also, you guys came in and gave some pretty good questions for her after that. That we're also airing live. So don't forget to join these sessions every month. These ask me anything sessions. I highly recommend it. Usually, I'm the one on there, sometimes Carrie will be on there, sometimes Shivali will be on there, but get your questions ready for us. It could be about any episode you've had or your Amazon business, and we'll get to those questions live. Bradley Sutton: One more thing, if you want more personalized help and don't want to air out your questions in public, don't forget there's a way to have one-on-ones with the Evangelism Team myself, Carrie, Shivali. Make sure to sign up for Helium 10 Elite h10.me/elite, h10.me/elite. If you've got the Diamond Plan, it's only $99 extra per month. You'll get special trains with Kevin King. You'll get a special trains with me and Carrie, and even one-on-ones once a month you can sign up for. So make sure to do that. But without further ado, let's go ahead and get into Carrie's training. Carrie, take it away. Carrie Miller: All right, thank you all for joining, and today we're gonna talk about Prime Day, and this is our monthly training, where we allow everyone into this, and it's about Prime Day. And Prime Day is coming up, and this could potentially be your biggest day of the year, and I wanna just give you some tactics and some strategies that are gonna help you to basically make it your biggest Prime Day ever. So, before I get started though, I wanted to make sure that you all know that you can put your questions in the comments, and I'm going to do my best to answer all of your questions for Prime Day because I want to make sure that, you know, you guys are all completely prepared for this. Okay, so this is my Prime Day prep strategies. Okay, so I'm going to go through you slowly, but again, if you have any questions, make sure that you drop them into the chat because I'm going to be answering questions at the end as well. If I see something, though, that relates over in the chat box then I'll make sure to answer that as I go. Carrie Miller: But okay, so here are some to do things now. In two days, your inventory should be at the Amazon warehouses, so hopefully you all have kind of prepared extra inventory and you've sent those in to the Amazon warehouses. If not, maybe you can just still try to get them in but it's going to be a lot harder. But just wanted to remind you. That's two days from now, so hopefully that's all done. And here's just some things to kind of think about ways that you can drive more traffic and have this to be a big Prime Day. You can create a discount code within Amazon and you can actually send that to your email list. So if you do have an email list that you want to give a special Prime Day discount to encourage them to purchase your products, then this is a good way to do it to kind of help keep traffic going. It can help with some outside traffic. Another thing is I personally always do this. I actually haven't done Prime Day deals, so Prime Day deals you already had to submit those, but I always add a coupon if I don't have a Prime Day deal going on, and they do very well. So I always make sure to have some sort of discount and coupons on there, on the actual listing itself. Carrie Miller: You can also utilize influencers. If you do work with some influencers, a lot of them really like to showcase products. So if you do have connections like that, then this is a really perfect time to start utilizing influencers. Here's some strategies for your pay-per-click ads. Okay, the first thing is you're going to want to increase your ads budget for the high performing campaigns. Carrie Miller: Now, obviously, if you're not really running any deals, you're not going to really want to do this for those products. This is for products that you're running deals that you know not going to really want to do this for those products. This is for products that you're running deals that, you know, are going to have deals like coupons or a prime day deal on. You want to increase to make sure that you don't run out of budget. And another thing is you want to run Product Targeting Ads against your own ASINS for defense. So you don't want to spend all this money for the clicks to get onto your listing, for then somebody just easily click away. So whatever you can do to kind of, you know, make sure that you are kind of defending your territory with those Product Targeting Ads against your own ASINs is a really good idea. And then you're going to also want to increase your bids for high converting products and then with deals, and then decrease your bids for those that don't have any deals because people are looking for deals on this day. So you don't want to waste a lot of PPC spend for products that you don't have any deals on. So just keep that in mind for just making sure that you stay in budget for Prime Day. Carrie Miller: Another thing is you're going to want to turn on the Sponsored Display Retargeting Campaigns to capture traffic that doesn't actually convert during Prime Day because you can retarget them. You can maybe continue some of your coupons or discounts going on for a few more days and then see if you can capture those sales. And then also you can update your headline copy to, you know, mention deals or you can add different photos based on whatever it is that you want to do for Prime Day. So, you know, I think headline definitely, you know, just headlining that you, you are running a deal is a good idea for your ads. Definitely you know just headlining that you, you are running a deal is a good idea for your ads, okay, so then make sure also that your listing is retail ready. So that means like when you're running all these ads, you want to make sure that it's done so that it's gonna convert. Carrie Miller: And there's a lot of things that you can do to make sure that you do optimize your listing and the first thing is you know if your brand registered, you want to make sure you have you're A-plus content added with a brand story. I actually did this, I think, like when it came when brand story came out, I started adding my other products in the brand story and I started noticing people buying products that they don't normally buy together and that was pretty amazing. I really think that it's a really good opportunity to make sure that you have, you know those that brand story in there so that you can get those kind of like bundle deals, I guess you could say, without actually doing a virtual bundle. So I think if you aren't doing that, then you're really missing out. So when you do your brand story, you can write, you know, a little blurb about your brand and then you can actually add your products and people can scroll to the right, or is it to the left? They basically can scroll to see the other products that are available within your brand. You can also, once you've got brand, your brand story on all your A-plus content. Then you have access, you unlock access to premium A-plus content and so you can add a comparison chart on there and the comparison chart also allows you another placement to add more products from your line as well. So you can kind of cross sell and make sure to kind of like increase your cart value. Especially, you know, on Prime Day you're spending more on ads and you're spending, you're giving discounts, so you want to kind of increase those, those cart values. Carrie Miller: Also, add virtual bundles. Now I talked before about, you know, making sure that that you're doing those Product Targeting Ads to the ASIN Targeting Ads, to make sure that you're doing those product targeting ads to the ASIN targeting ads, to make sure that you're defending your products. But adding virtual bundles can also really help defend your listing because it takes up a whole row of where advertisements could be. So this is another way to defend your listing. So if you haven't had virtual bundles, definitely put them on. Some people are always like I put a virtual bundles and they didn't really sell. Well, honestly, for this purpose, the purpose is really to take up space and make sure that you're defending your position and your whole page from competitors advertising and getting those clicks away from your actual listing. Also, you're going to want to update your images, if needed. Carrie Miller: This is one of the most incredible tools for optimizing your images. I love that you can actually go on here to this little media comparison tool. So what I did was I put in a bunch of ASINs. You can put your ASIN in there. First, we put my ASIN in here first this is our Mania's Mysterious Oddities and then we put our competitors in here and you can see a bunch of things that are going on. You can even see if they're running coupons. So this is good to kind of keep track of them. Carrie Miller: But my favorite thing is, since you're preparing, is media comparison. So you're going to be able to see where what images your competitors are doing that maybe you're not. So you can see all the images all stacked on top of each other. So maybe some of your competitors have, you know, dimensions and you're like, oh, I didn't even do a dimensions photo, or they have a cool infographic that you want to kind of do a similar one like that, or lifestyle images that you hadn't thought of. That is a great way to kind of continue to optimize your images and you can also see, you know, which listings have videos. It'll show you this one has one video, so you can see okay, my competitors aren't even, they don't even have a video, and you can put up a video. That's another thing. If you haven't added a video to your listing, this actually unlocks for Amazon influencers to be able to post up in the upper carousel actual video reviews of your product and this can really help with your sales. So if you open up this by just adding a video in, I think that can really people that are doing the influencing program can kind of find you a little bit easier and then they can place their products or their review videos on your actual listing. So it's another great way to get more videos for free, basically. Carrie Miller: So the next thing I want to go back to my presentation here. I went all the way back to the beginning here. You want to update your keywords? Okay, so I'm going to show you a little bit about our Cerebro Historical Trend Tool, and I absolutely love the Historical Trend Tool. It's one of the coolest tools that I think we've come out with. You can go back in time and you can find where any, basically, you can go back at 24 months, okay. You can find out where any ASIN was ranking in the organic and the sponsored positions. You can also see the search volume history of any keywords so it's really, really an amazing tool to, basically, you know, get ahead of the competition. So I'm going to go ahead and I'm going to show you that tool. Okay, so I already I already went into Cerebro and I actually took a product that I know sells super, super well on Prime Day and I put in the ace in here. Carrie Miller: And this is just a single search. When you're doing the Historical Trend, and what you're going to do is you're going to click on the show Historical Trend Tool and I think this is kind of hidden some people don't know where it is. It's literally right in the middle here and you click on this. You click on show historical trend. Last year, Prime Day was July, I believe, of 2023. So I'm gonna click on this July of 2023. You can see that it's highlighted here. So we're gonna click on July 2023 and then I'm gonna click apply filters and this is going to give me all of the keywords that this particular product was ranking for and sponsored and organic positioning. So one thing you could do is you could say, hey, I want to, like, I want to see where they were ranked between you know, in the sponsored position, between one and 20. And you can apply those filters, you can see where their, you know, main targets were for their sponsored ads, so you can kind of get some new keywords that way. Another thing is, once you're in here you can also kind of sort and filter for particular keywords and one of the ones I like to do for Prime Day is just prime. Okay, so I'm just going to see what keyword phrases have prime in it and I'm going to go down here and look okay, so this is kind of incredible because this vacuum literally I think is one of the top sellers for Prime Day and their organic rank for Prime Day vacuum is 230. Carrie Miller: So not even ranking. They're not even really Sponsored Rank. They have some Sponsored Rank, I do believe, on the Prime, Prime Day. Let's see if we can sort here. I think I saw them before on some sponsored. They have some some keywords. So they're ranking in the sponsored for Prime Day vacuums or they were cordless vacuum, Prime Day, but those are kind of, you know, smaller keywords. So this one actually is kind of incredible because Prime Day vacuum, you know, there's just a wide open opportunity to beat this particular competitor. You can usually see the top clicked and top converted keyword or products in there. So you can also kind of look, take a look at your other competitors and see what potential Prime Day keywords you have. So you can literally come up with a whole list. Maybe some people are shopping for gifts so you can see like gifts I don't know if this is really a gift item, but you could see if there'sany gifts. Okay, so you've got some gift keywords in here so you can do that for any ASIN and people are sometimes looking for gifts, you know. Even you know on Prime Day, for people start shopping early. So you can sort for gifts and see if there's any gift keywords that maybe you can target in your pay-per-click advertising. Carrie Miller: I was actually looking at some other, another historical search for our coffin shelf and there was a search that I did for May and I was like there must be something wrong with this. Witchy gifts for women had this huge spike and it went up to like from like 700 to 12,000. I went up to Bradley I was like there's got to be something wrong with this or something sort of glitch, but it's. He's like well, maybe this is for Mother's Day that people are searching which witchy gifts for women. So I thought that was kind of crazy, that like that's a crazy opportunity keyword for you know, this random month I not really random because it's Mother's Day but like I would have never thought Mother's Day would be kind of a gothic type search term. Carrie Miller: But you can, you know, look and find these types of keywords when you do these historical searches, and you can do that by filtering the different phrases. You can even just download the whole list and kind of take a look where they were ranking in the top 50 sponsored spots or the top 100 or whatever. You can look at all their sponsored rankings and you can see, okay, what keywords am I missing and that have a good search volume that maybe nobody else is really targeting. So I think it's a really, really incredible tool that if you have not started utilizing it, then it's really, really a great tool to use. I'm also going to share the. There's a link here that is for the Prime Day checklist that we actually made so you can download that and you can go through it again. There's actually some more details in there for Prime Day and we put it together. There's stuff with Helium 10 tools, there's stuff without Helium 10 tools. It really is geared towards giving you as much information as possible to help make Prime Day a really big day for you. Carrie Miller: So, all righty, I'm going to go back and I'm going to start answering questions. How do you build an email list? So this is something that takes a little bit of time and this is something that maybe you, if you want to do this for the next Prime Day or next holiday season, you can start now. But we do have a way. You can put QR codes into your products. Basically, you can create these little QR codes where people can kind of maybe register for a freebie, something or a warranty of your product or something like that, and basically that's kind of how you can start collecting email addresses in there, and that's a great way to do it. So that's one way or you can have a pop up at your website. I know you know, if you have like a Shopify site, make sure you have a pop up that goes up and then it can save a list of emails if you create that Shopify site now and I know not everyone has that but if you're selling just on Amazon, then these inserts are really the best way to do it. We do have different YouTube trainings that you can actually go and kind of search for our inserts trainings on our YouTube channel but that is a great way. We also, I think, did a freedom ticket extra episode on that. It would be in our freedom ticket 4.0. So that is another way that you can, you know, learn more about how to build an email list. But it's really, I think, a great tool. Carrie Miller: Somebody said I missed about the A-plus content and can you give me some more information? Yeah, so on the A-plus content, what I was mentioning was that you want to make sure that you add a brand story in you're A-plus content because you can add more products on your carousel there so you can do a little blurb about your brandster, but there's a space where you can actually add products that are in your line. So I noticed that when I added a brand story, that more people were buying more of my products together when they're actually kind of different types of products, but they were kind of buying more like together. So it increased the cart order value and that was a really great thing for the brand story to help just kind of increase the cart value. But also, once you do a brand story for all of your A-plus content, then you can actually get access to the premium A-plus content and you can do a chart comparison and in there you can also add more products that you sell. So really good places to add, you know help to you know increase your cart order values, especially, like I said, you're paying more for ads. You know help to you know, increase your cart order values, especially, like I said, you're paying more for ads. You're doing some discounts. You want to kind of get some more bang for your buck. Carrie Miller: Does it make sense to adjust daytime parties short before and during Prime Day? So in terms of some people kind of stop running as many ads during the week before, but I actually don't and I've actually seen, you know, continuous sales. So I guess it really depends on your strategy. In terms of day parting, that's usually when you kind of like turn things off during certain times where you're maybe not converting as well and maybe increase it as when you are. But I think Prime Day may be different but it really is probably dependent on your product. Carrie Miller: Shivali says do you recommend split testing A-plus while we're still a few weeks out from the speculated day? Yes, there is actually a way that you can split test you're A-plus content in Seller Central. So I would suggest, if we do have some time before, I think we have like probably four weeks so you can start split to see. It usually takes about four weeks to kind of give you some good information. So if you were to start, you know, you're A-plus content today and get it all up, you could start doing two different versions and split testing. Carrie Miller: Helium 10 Serious Sellers Podcast and Freedom Ticket have been such a great partner in our journey best ever, awesome. I'm really glad to hear it. That's awesome. Okay, let's see here. Our ASIN has the fastest delivery of five to six days compared to others of one day. Not sure if this is affecting conversion, because we are getting tons of clicks but not converting or it has to be images and A+, so there's a lot of things that could be affecting your conversion, but definitely the speed of delivery is going to affect you. So you're going to see a lot less sales for sure in terms of that kind of a delivery. And then you also need to probably split test your images to see if there is a better image for your main image and maybe some of your copy. You can do that split testing within Seller Central. Carrie Miller: Somebody asked what are the best strategies for launching a new ASIN, I would recommend going to listen to the Maldives Honeymoon Podcasts from Bradley Sutton. Those are the podcasts where you can really learn how to launch a product that gives you tons and tons of information. When do you suggest to create a .com website for my brand on Amazon? My sister and I are about to launch our first product soon. I actually would say you could do it right away. Shopify is really cool because they have these templates. You can literally buy a website address and you can connect it to Shopify, and Shopify has templates that you can kind of click and drag and add photos. Carrie Miller: Personally, I created my own site myself. I took photos of my friends using my products and I went and just did the templates. I looked at all the templates that they had available and I purchased one that I thought was really cool and would work well for my product, and then you can also, you know, purchase stock images too if you needed to. There are places you can buy stock images for your website, but I would suggest just putting something together. You can do a very basic one there and that way you have kind of some brand recognition people looking for you. They can find you on that site. I think, you know, if you have some time to do it, you can do it right away. Bradley wants me to announce what is going on with Freedom Ticket as far as Walmart, we are actually working on our Walmart Freedom Ticket right now, so we're in the process of starting to film that and put it together, and it's going to be full of incredible Walmart content. So you're going to get everything you need to know to sell on Walmart and be successful.  Carrie Miller: Okay, can you fulfill Shopify orders via Amazon? You can use FBA to fulfill your orders. So you can. There's a little plugin that you can use to connect your FBA account to Shopify and so you can fulfill it. Just basically, you'll pay for the fulfillment fees. Another way you can do is there's a button you can get on your website. It's a little bit more challenging to get this, but it's called buy with Prime and people can literally just buy. It's really an easy click and they can just use their prime account to buy on your website. So that's another way that you can do it. I actually have that on my site and it works pretty well. I think it's also good for people you know if it's your site and they're like I don't know if I trust this site yet, but if you have one of those buy with prime buttons, they're like oh, I could just easily use my Amazon account and it's easy for them to do. And they don't have to fill in anything. It's a good way to go. Carrie Miller: Andy says is there any news on Walmart for  off shore entities. Actually, I have helped some Australian sellers I know you're in Australia get onto Walmart recently. What you have to have is an EIN and you have to have a business address in the US. So those are the main things that you need to have. They are expanding the country, so some countries that are not officially allowed to sell, you do need to have an EIN and a business address and they have to match. So, whatever your EIN, the business address there has to match the US business address in order to get accepted. So yeah, Andy says he knows that's my specialty. Yes, it is. Also Amazon. I mean Amazon, I've been an Amazon seller since 2016. So definitely Amazon is a specialty as well. Carrie Miller: With buy with prime, does it capture customer info to add things like an email list. They capture it too, but you can see it. You can see your customer information. That business address cannot be virtual. Some people use the 3PL, but there are some kind of like, you can pay for addresses and different companies allow you to do that. So that's another way to do that to get on to Walmart,. Carrie Miller: Someone said how should we launch a product with 50% off price offer coupons? There's a lot of different ways that you can do this. You can do a discount and then kind of gradually raise the price. But some people are saying now that you should do you know full price items. It really is kind of saying now that you should do you know full price items. It really is kind of depending on what you want to do but the discount does help you to convert more, especially if you don't have any reviews. So I would say you know, that is a good way to do. You know, to start off is to give a discount and then you can start getting those reviews coming in and you're obviously going to have to run pay-per-click advertising. You can run coupons and all of that stuff and all of that is going to be helpful for you to convert higher. Carrie Miller: If we need help from Walmart, how do we reach out to you? Is it possible to use Amazon to fulfill Walmart through Amazon? These are good questions. If you need help with Walmart, I do have a Walmart group you can tag me on Facebook. It's called Winning with Walmart, or Helium 10 Winning with Walmart. You can join that group. You can tag me with the questions there. I do go live every month in that group too and I answer questions. Carrie Miller: But you can just tag me there. But then also never fulfill Walmart orders with Amazon. They will shut you down. They're competing against each other. They do not want you to, you know, fulfill with Amazon, even if you do the MCF and it's like a plain box. Sometimes they make a mistake and it might be delivered in a Prime Box and it could be a problem. So I would suggest that you get a 3PL if you're going to do Walmart, or you can use Walmart fulfillment services. Walmart fulfillment services are, you know, pretty much the same thing as FBA.  You ship in some inventory to them and they will pick, pack and ship for you. So that is, I think, the best way to do that. Carrie Miller: Someone asked, I guess we have another one, is it wise to give away coupons to Amazon visitors for Amazon ASINs, in terms of listing a coupon on your site? Yes, I do believe that's a great thing to help with conversion. Carrie Miller: All right, everyone. Thank you all so much for joining this live about Prime Day and just ask me anything as well, and we will have this again live for everyone in a month again. Otherwise, if you're in the Serious Sellers Club, you can join every week. So thanks again, everyone, for joining and we will see you all again later. Bye everyone, bye, bye.

We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart launching sale ahead of Amazon Prime Day https://www.axios.com/2024/05/30/walmart-plus-week-sale-amazon-prime-day Amazon Prime now includes a Grubhub food-delivery subscription https://www.cnbc.com/2024/05/30/amazon-prime-grubhub-subscription.html Amazon gets FAA approval to expand drone deliveries https://www.axios.com/2024/05/30/amazon-faa-drone-delivery Amazon expands A-to-z Guarantee in Europe to include property damage and personal injury claims https://www.aboutamazon.eu/news/customer-trust/amazon-expands-a-to-z-guarantee-in-europe-to-include-property-damage-and-personal-injury-claims Why Temu's E-Commerce Model Is a Threat to U.S. Patent Holders https://observer.com/2024/05/why-temu-poses-a-threat-to-american-businesses-and-patent-holders/ Join us as we break down the latest feature alerts from Helium 10, along with a must-know training tip of the week on how to know who is running ads on your product page and your competitor's product pages. Don't miss out on the insights that can make you a serious player in the e-commerce world! In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:45 - Walmart+ Week Announced 01:40 - Amazon x GrubHub 02:51 - FBA Inventory Analytics 04:02 - Amazon Drone Deliveries 05:00 - Amazon A-Z Claims 05:43 - Temu Counterfeits 06:33 - Helium 10 New Feature Alerts 07:40 - Pro Training Tip: How To Know Who Is Running Ads On Your Product Page ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel: Walmart+ week dates released. Amazon Prime now including a Grubhub food delivery subscription, and Amazon's new analytics page. This and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest New Feature Alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel, and so Shivali, take it away and let us know what's buzzing. Shivali Patel: First up, we have a news article from Axio stating that, in a strategic move to outpace Amazon, Walmart is launching its Walmart+ week ahead of the annual Prime Day sale in July, signaling an early start to the summer shopping season. Last year they ran it around the same time as Prime Day, but this year they are running it a whole month early, from June 17 to the 23rd. Since, while Amazon has yet to announce the exact date for Prime Day 2024, it is expected to be in July, I hope that those of you who are Walmart sellers have enough inventory in Walmart WFS to cover the increased sales that you'll be experiencing. And for those of you who are Walmart buyers, this year's event extends well beyond product deals to include significant discounts on gas, travel and more, so that's something that you will want to stay on the lookout for. For example, they're doubling their gas discount to 20 cents per gallon at certain gas stations. Shivali Patel: Next up, we have this news piece from CNBC, which informs readers that Amazon Prime will now include a Grubhub food delivery subscription. This is definitely an enhancement to their Prime membership program, contributing even more to the ease that it offers its users. The decision aims to attract and retain members amidst the growing competition from Walmart and Target's loyalty programs. Previously, they actually used to offer a year-long Grubhub subscription, but they've now switched that over to free 99. Who doesn't love free 99? And that allows for free delivery on any orders over $12. Additionally, non-prime members can place Grubhub orders directly through Amazon's website and app. This announcement follows Amazon's 2022 agreement to secure up to a 15% stake in Grubhub. That was contingent on performance metrics and, though this might not directly affect sellers, there's always room in the conversation for added perks that Walmart and Amazon give to their Plus and Prime memberships, because, theoretically, the more value that they're able to add, the more that people will stick around on those platforms, leading them to shop for our products. Shivali Patel: Moving on, we then have some news directly from Amazon that you can find inside of the news section of your Seller Central account. Some news directly from Amazon that you can find inside of the news section of your Seller Central account. Amazon just launched a new FBA inventory, age and excess analytics page to help sellers analyze their aging and excess inventory. As it says here, the new tool is meant to provide a summarized view of aging trends over time. It aligns FBA sales and aged inventory surcharges with aging inventory, as well as offers other key performance indicator cards like SKUs with estimated excess units, excess inventory recommendations and surcharge summaries. If you click onto the page that it's linked, it provides additional information, such as the page allows for filtering by date range, SKU granularity, such as daily, weekly, monthly, to tailor your analysis, and then an inventory age trends graph, which will help you visualize the aging inventory data, with options to include non-aging units and view fulfilled sales and surcharges and more. Note that this page includes one year of historical data and for more information and access instructions, you can always just head over to your Seller Central News. Shivali Patel: Now the fourth news segment is a topic that we've touched on time to time on the Weekly Buzz and there's not too much expansion, but maybe this will change with this. New ruling received Federal Aviation Administration or the FAA's approval to fly longer distances without visual spotters, allowing the expansion of its prime air service, as it says right here. Now why this matters. Amazon aims to deliver 500 million packages a year by drone by 2029, and this authorization marks a significant step in meeting the safety standards in the crowded skies. The company has spent years developing proprietary detect and avoid technology with drones equipped with cameras to scan for obstacles on the ground as well as in the skies, and it's finally set to scale, beginning with more densely populated areas in College Station, Texas, and expanding to Phoenix later this year using next-generation drones. Who knows, maybe soon we'll have drones flying overhead with coffin shelves on the way to project X customers. Amazon also is expanding their A to Z guarantee. Amazon's A to Z guarantee ensures that customers can shop with confidence, offering protection for every single product that is purchased in its stores. This guarantee has actually been in place for over 20 years and it's provided hassle-free process for refunds if customers are dissatisfied with a product's delivery or condition. But as of May 2024, the guarantee now spans several European countries to further include and cover property damage or personal injury caused by defective products. I think that this commitment underscores Amazon's dedication to providing a really secure and trustworthy shopping experience. Shivali Patel: Lastly, let's switch over and talk about Temu. So Temu sellers might be copying your Amazon products. As you can see here, it says as an inventor, Temu sellers are a great way to get your Amazon products. Entrepreneur and small business owner with multiple patents, I've experienced firsthand the impact of the economic battle we're fighting against Temu and similar foreign companies undercutting domestic businesses. As a creator, I front row to the behind the scenes e-commerce corruption that typically involves unethical practices and fraud. So things that can occur are counterfeit or unauthorized replicas of well-known brands, including your brands, hopefully not being generated across these platforms, and so you will want to be vigilant about whether or not your products are getting listed, or your images or title bullet points. Whatever the case may be, are they getting duplicated so that way, you can come up with strategies to navigate that. With that, that is it for this week's news. Shivali Patel: Moving on to our New Feature Alerts, we have just one for you this week, and that's going to be our Tracked Keyword Widget. The Tracked Keyword Widget is something you can add to your dashboard. It's separate from our Insights Dashboard, as you can see here, when you are on your dashboard page, what you are going to do is click the plus chart icon or button, and when you select that, you'll be given the chart library option, and by selecting that, you'll be able to see it loaded right here. In doing so, you can click add and go down to the bottom and you'll see it load right somewhere on that dashboard so you can access this even if you are a platinum user, and essentially it brings that Keyword Tracker to the main page. You'll be able to toggle organic and sponsored. You'll be seeing all those keywords that you've selected inside of your Keyword Tracker in descending order of search volume. And let's say you have multiple products, you can always select this dropdown and switch into a different product if you would like. So that way, every time you're going into your dashboard you're always seeing your keywords in that spot. Very quick access and you can monitor your keyword ranking. So that way you know if you need to switch up your strategy. Shivali Patel: Switching over to the training tip, before we close out, do you guys want to start keeping track of who is advertising on your product page and your competitors' product pages? Run Xray on any product page. I have the coffin shelf open here and it's likely only going to show me products from the variation when I open up Xray, as you can see here. But what you will want to do is click this filters option and then uncheck, mark, hide sponsored products from results. So when you do this and you click apply filters, what you're going to see is it's going to reveal to you many of the sponsored product ads and widgets that appear on the page, allowing you to see who is advertising. You can then use this information in other product targeting campaigns or to determine where to increase bids on your defensive product targeting ads, so that way your products will appear more frequently. All right, guys, that is a wrap. Hope you guys enjoyed this week's episode. We will see you next week to see what's buzzing.

Is the Amazon marketplace's tide too strong, or can new and seasoned sellers still navigate the choppy waters of Amazon PPC to find success? Join Shivali Patel, along with Matthew FitzMaurice from Pacvue, as we chart a course through the intimidating yet rewarding seas of Amazon advertising. This TACoS Tuesday, we're not just talking shop; we're equipping you with a compass and map to master keyword research, manage bids with precision, and understand the rhythms of dayparting that keep your budget afloat and your goals in sight. Amazon's landscape is dominated by PPC, but that doesn't mean getting organic sales from your campaigns is a lost cause. We share a lot of tactics for enhancing retail-ready content and fine-tuning your bids to catch the eye of shoppers sailing by. Learn how to stay vigilant on the metrics that matter—CPC, impressions, and click-through rates—while also steering the helm of your PPC campaigns with the discerning eye of a captain deciding when to lower sails (daily budgets) or adjust course (bids). Our discussion also offers insights into managing the choppy waters of high-cost keywords and understanding when it's time to make a strategic retreat. Our final topic dives into using Amazon advertising to claim your market share. We uncover the secrets of sponsored product placements, brands, and display campaigns, aided by the navigational tools of Helium 10's Adtomic and Pacvue. Whether you're launching a new product flotilla or reinforcing the fleet of established offerings, we're here to help you sail smoothly through budget considerations, historical data analysis, and the essential practice of continuous testing. All hands on deck—this episode is a voyage to the heart of Amazon advertising success. In episode 563 of the Serious Sellers Podcast, Shivali and Matthew discuss: 00:00 - Amazon PPC Q&A and Ad Strategies 05:53 - Optimizing Keyword Campaign Performance 06:57 - Strategies for Boosting Organic Sales 11:37 - Optimizing High-Cost Keywords in Campaigns 14:09 - Optimizing Keywords for Market Share 16:41 - Keyword Performance Evaluation and Decisions 17:01 - Optimizing Amazon Advertising Performance 18:59 - Analyzing Sponsored Product and Display Performance 20:16 - Optimizing Sponsored Display Campaigns for Success 23:35 - Optimizing Keyword Campaigns for Efficiency 25:53 - Maximizing Amazon Campaign Performance 28:19 - Automations in Advertising Platforms ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: Today, on TACoS Tuesday, we answer all of your PPC questions live, while also discussing the nooks and crannies of bid management, day partying, different ad types and so much more. Bradley Sutton: How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon, Walmart, PPC and advertising related with different guests, and today's host is going to be Shivali Patel. Shivali, take it away. Shivali Patel: Hello guys, this is Shivali brand evangelist here at Helium 10, and we are back with a TACoS Tuesday episode. You guys are in for a treat. I know you have plenty of advertising questions and we have a special guest expert here to answer those questions for you. So with that, I'm going to go ahead and bring on Matthew, who is here with us to answer your questions. How's it going? Matthew: Good Thanks, how are you? Shivali Patel: Good, good. Thanks so much for jumping in. I know people have plenty of questions to throw your way, so before we really jump into those questions, I want to talk a little bit about you. Do you want to tell us a little bit about your background, what you do here at Pacvue and your, I guess, history with advertising. Matthew: Yeah, yeah, absolutely. Yeah, I'm Matthew Fitzmaurice. It's nice to meet everybody. I initially started in traditional advertising at a local agency in Baltimore where I live, very focused on kind of account management there, had exposure to social campaigns and kind of the traditional out of home. It was interesting. And then I kind of found my way into e-commerce and kind of felt it to be more relatable honestly, just like being on Amazon so much and just kind of interacting with different brands and products on what I felt like was a deeper level. So that's kind of how I got my start in e-com. I've been in e-com in general I guess for probably four years now, specifically managing mostly PPC campaigns kind of at the enterprise level in some form of an agency to client relationship. It's been the majority of it. And then I have loved my time at Pacvue. Leveraging the tech has been fantastic. I think it is absolutely best in the industry. Helium 10 has been a fantastic add-on as well. So it's been awesome, it's been great. Shivali Patel: Amazing. Yeah, I know advertising is really the bread and butter for so many brands and businesses and so being able to understand that or have a really good pulse on it is so important. So I know, because there's so much that goes into the advertising metrics and monitoring that what would you say are some underlying factors that really affect PPC that you want to keep a pulse on? Matthew: Yeah, I think goal setting is huge. I think understanding what you're trying to achieve allows you to set the framework really appropriately for any campaign, for any platform, for any retailer. So I think for me it really comes down to understanding the end goal, and I think contextualizing what those KPIs are tracking towards is also really, really important. Shivali Patel: Now we already have one filing in. We have Kristy asking Hi, I have a product and sell to retail but worry that the Amazon fees will be too expensive. Is it too late to be successful on Amazon? So I would say no, but I want to hear your side of things as well. Matthew: Yeah, no, I totally agree. I don't think it's ever too late, I think, obviously, understanding what those fees are associated with. I know there's a lot that goes into it and fees can get out of hand quickly with Amazon based on packaging, shipping, the list goes on and on. But I would say, do as much research as you can try to understand what those thresholds are and what your capacity is. And I would say, obviously, once you're in Amazon and in the network, the upside is large. So I would say, not too late and definitely give it a try. Shivali Patel: I would definitely agree there. I think it just depends on if you know where to look, and there's certainly plenty of opportunity there. Amazon's growing year over year All right, well, in other news of PPC. So we said it depends on the goals. Right, going back to that conversation, and you're looking at keywords. So how would you say you kind of tackle keyword research for, I guess, a new seller as well as for somebody that you're auditing an account for? Matthew: I think there's a lot of ways you can go about it. I think the way that I always start is kind of in the mind of a shopper how do I look for the product? What are the things that I'm typing into the search bar to say, hey, how do I find this? I think Amazon is being used more and more like a Google or you know being or not that many people use big probably, but probably more like a Google right, where people can search and interact with products and do some almost preliminary research just on Amazon without having to go to Google. So I think, try to stay in the mind of a shopper, kind of as you're getting going and then from there, Helium 10 has some fantastic tools. Magnet is something that I use frequently looking at search volume, looking at competitor ASINs that are on similar terms, things like that to kind of get a feel for the category. Any add on that you can kind of have from the Helium 10 tool, even in the search bar within Amazon, gives you related terms based on search volume. If you're in Seller Central there's SFR, things like that. So I would say, use those tools as much as possible, but try to stay in the mind of a shopper and experiment. You can run auto campaigns and run different reports to generate what kind of new keywords are being pulled. So I mean, the list goes on and on. But to start, I would always say think like a consumer. Shivali Patel: But even on that note, let's say that you see you want to rank for a specific keyword and you're ranking at the bottom of a page, right, and you want to get back up to the top. How would you really go about changing, maybe the campaign that you're looking at? For example, when is a good time to negative match a keyword? Matthew: Yeah, it depends how specific you want to get with your actual campaign, but negative targeting can be really helpful if you want to be very, very laser focused. I personally am a huge fan of exact match keywording. For me, I feel like I have the most control over it. I know exactly where my ad is going to place if, obviously, you win the auction. But for me I definitely will default to the exact match and then from there, I think, understanding what my budget limitation is, leveraging things like day parting and trying to get the most out of every dollar. So that way my ad is serving as efficiently as possible on the right times of the day to kind of get that engagement and then drive up organic rank. Shivali Patel: We have Daniel asking what would be the effective strategy to boost our organic sales for our product. Currently, 60% of their sales come from PPC sales and they want to get their organic sales to improve more than their PPC sales. Matthew: Gotcha, yeah. So this is a common problem. Amazon and a bunch of other marketplaces are becoming increasingly more kind of pay to play, if you will, where the majority of the sales are going to come from, those top four sponsor placements, which makes it competitive, can make it very expensive, and driving that organic sales share up is really important and I think really some of the things that I've done that have been helpful is kind of, you know, adjusting some of the more you know quote unquote retail-esque metrics, making sure your page is retail ready. Having content developed that is bulletproof is as good as you can possibly make it, and then kind of coupling that with that PPC strategy of making sure that your bids are targeted to exactly where you want them to be. If strategy of making sure that your bids are targeted to exactly where you want them to be, if you're casting a really large net, it's difficult to gain that relevancy. So I'd say, be prescriptive where you know you want to be and then from there just track how you're progressing up the page. And then you know always I would say always test. So test things like day parting schedules, test things like different bid multipliers to see what it takes to get out the page and then from there I would just kind of keep iterating and keep making little tweaks and trying to refine that as much as possible. Shivali Patel: Definitely. I think split testing is a large part of it, and then refining that based off what you're learning. What metrics are you really looking at when you're considering day partying and doing all the split testing? Matthew: Yeah, I think again, it kind of depends on the goal. But if the goal is just strictly for organic sales, what I'm looking at is kind of cost. I want to see what those CPCs are. I want to see kind of what the relevance of and kind of try to determine what the right to win is for my product in those particular campaigns and the particular auctions. So looking at CPCs, looking at impressions, looking at clicks, click-through rate, things like that, just to kind of see what that level of engagement is mostly. Shivali Patel: Okay, and I see we have another fantastic question from Joy that says I'd like to know in which case I'd like to lower the daily budget and in which case I should lower the bid. I want to understand the difference in situations when to lower the daily budget and when to lower the bid. Matthew: Sure, yeah, I think a lot of times they go hand in hand. I think if there are strict budget restraints that are preventing you from spending to X amount or a budgeted cut, or you need to pull money from one bucket and put it into another, the budget transition would be the most concrete. I think what happens when you start decreasing bids within a campaign is those bids out over a certain period of time will kind of almost naturalize if that makes sense, where you can have a campaign budget be, this is extreme, but say $15,000, and many of the keywords within one campaign can have lower bids, higher bids, but kind of have room to kind of breathe and almost live and go up and down day to day. I think if there's one-off cases where it's like we need to pause ads, we need to get this off, you know the listings as quickly as possible. Reduce budget, reduce bids, and then that'll pretty much suppress from an advertising standpoint how visible that is. And then I think in terms of when to increase, kind of on the opposite, if you're finding efficiencies and kind of finding where that keyword sweet spot is and what time of the day in particular you have the strongest right to win and when CPCs are reduced a little bit, that can be a really good strategy to kind of minimize the overall cost and make sure that you're getting the most for each click. Shivali Patel: When you're talking about, you know every keyword has different bids, so how do you really determine how many keywords you're putting into a campaign structure? Let's say you're looking at a new account or even an old account. Where would you like to see a cap for certain keywords or ASINs? Matthew: Yeah, I've done a lot of testing around this. Actually I've gone as low as two keywords a bit a campaign. One keyword as high as 50. So, I think it depends. I think when you increase the amount of keywords that are in a campaign you obviously run the risk of people clicking on them and then the cost going up. So I think there's a bunch of different ways to break that out where you can have kind of a priority campaign with your priority keywords. That might be five to 15 of your keywords that you definitely want to be advertising on, that are really important to driving your business. From there you can kind of have a secondary bucket where it's kind of the nice to have so you can kind of keep the bids a bit lower, don't necessarily need to win those placements to be driving the bulk of your sales. And then you can kind of have the expansion type of campaign where there might be more keywords where you're just testing to see the validity, which can maybe move up to the next bucket and then up to the priority bucket if they tend to do well. So it just depends on, kind of, I think, what you're trying to accomplish with each campaign or your overall strategy. But I found that to be really helpful, and kind of understanding those top priority terms I think between five and 15 keywords has been the sweet spot for me. Shivali Patel: Yeah, I think pretty much the same, even for my campaigns. All right we have. When the ACoS of a targeting keyword in a sponsored product campaign is high, how can I determine when to lower the bid or turn off the keyword entirely? Matthew: Yeah, good question, and this is something where it's going to be somewhat category dependent. There are some categories that are just wildly competitive, like vitamins, supplements, things like that, just one that comes to mind. Some of them are naturally going to be high. This is where I would kind of weigh out what that difference is, or kind of what your threshold is, and what I mean by that is basically if your sales are still growing, if your business is still growing and there's a couple keywords that may not be the most efficient. That's kind of the risk reward of like, how far do we push? Are the sales new to brand sales? Are you gaining incremental sales? I know incremental is one of those buzzwords but it is really important when you're considering do I lower a bid? If it's a really high search volume term and you're getting new eyeballs to your page, it might be okay to kind of let that run a little bit below the overall goal. But from there, ensuring that the rest of your campaigns are built out for efficiency and making sure that you're getting those sales and conversions where people are relatively determined to get your brand is going to be equally important in keeping the portfolio ACoS where want it to be so I think, use it as a guardrail. I don't think it's going to be the end-all be-all. I think it's an important part of the overall strategy that you're deploying, but if it's driving your business in the right direction a little bit of a high ACoS is something that could be tolerable, but if it simply is just tanking that campaign and is not driving the sales, then I would say that's probably when to pause. Shivali Patel: I think tolerable is a good word for it, because it does come down to risk tolerance as well as where you are in your seller's journey. I mean, if you're a little bit in the beginning, right, you're going to potentially have higher ACoS because you're still trying to get the clicks and the conversions and you don't necessarily have the social proof there. Matthew: Yeah, with new products too, it's tough to break into that kind of relevance threshold and work your way up the page. And yeah, for new products it's definitely a fine line. But I think just keep testing and keep reducing bids, keep increasing, keep trying to kind of remake how that campaign is structured. Shivali Patel: Definitely. Travis here asks how do you usually find a balanced approach to setting bids for keywords? Is there a happy medium for higher bids that get more exposure versus lower bids that provide a high return on your spend? Matthew: Yeah, I think this kind of goes into the conversation we just had. So a good example for some of the campaigns that I have. I break them out by category and branded and competitor and auto, all single ASIN, all exact match. Just is how I tend to run it. So I think it gives a very, very accurate read of what's happening with each bid. For some of my products that I would say are the big business drivers, I have a much higher tolerance to say. I can live with these bids being higher for this particular product, this particular ASIN and within that campaign there's kind of its own little ecosystem of these three keywords within this campaign drive 80% of my sales for this campaign. Those three I'm okay if the ACoS or ROAS is a little bit down from where I want it to be. In terms of some of those lower flighted ones, some of the longer tail keywords where it's not necessarily the core of the product, or the highest SFR ones. Those ones I'm okay with letting the bid be a bit reduced and those are going to be more of those efficiency finders where people may be putting in something that isn't the first kind of snap ready come to mind term for the particular product. So I tend to skew a little bit higher on the bids for the keywords that I know are driving the bulk of the sales. Shivali Patel: We have a question on how to increase market share further. They run sponsored and sponsored brand ads, product and brand ads. We use 80-20 rule, so is there something you can share on that? Matthew: Yeah, in terms of overall market share, I think it's important to understand how many campaigns that you actually are running. So the 80-20 split I think is very, very fair. It makes a lot of sense. I think sponsored product is going to be the core obviously of the business driving placement, so definitely would skew heavier towards that in terms of the overall market share. I would also take a look at what your competition is doing. Where are they winning kind of? Where aren't you winning? I think there's a lot that can kind of go into some of that exact match keyword. I'm not sure how your keywords are set up, but if it's phrase or broad, it may not be as focused as you want. And I think also when you're talking market share, you can go all the way down to the keyword level, get super specific where, if you're looking at, say, three keywords that drive the majority of your business, those are the ones that would really focus on kind of increasing and even reshifting the overall budget to kind of have, you know, that bigger chunk to those really important business driving keywords. I think that might be a good way to kind of also reshape the way we look at market share a little bit, but I would just try to capture again the most amount of sponsored product placements on the most important keywords that you have available, and just the consistency is going to be absolutely critical for that. I know budgets can change, things change, business happens. So the more consistent you can be with that strategy, I think it will start to increase over time. Shivali Patel: So you mentioned the most important keywords. On the alternative side of that, there's obviously keywords that aren't doing so hot. So Fernando asked when do you think it's enough to pause a target keyword when there's no sales happening, no PPC orders? How many clicks is enough? Matthew: Yeah, clicks is a tough one to measure. A lot of it depends on, I would say, search volume. If it's a really low search volume term you probably won't see the clicks or the sales kind of as a bit of a result. If it's something that has historically been like a top performer and it's changed, I would say that's kind of maybe warranting a test of let's pause it, let's try something else, let's try a different keyword or a group of keywords. I think sales for me is always kind of the north star and kind of the rest of those KPIs that we look at around them are good guardrails to understand how the overall business is achieving that sales goal. So I think if sales are very low, I think it's probably safe to say that that's okay to pause. But again, if it's something that's been tried and true in your strategy, I would try to rework it. Maybe even if it's an exact match, try phrase match, try some PAT targeting similar products on those keywords and see if there's any life left in it. But I think if clicks are low, like below 30 to 40 a month, I think that's probably a good time to reevaluate what the bids are and kind of just take a deeper look at what that keyword's actually doing. Shivali Patel: You are absolutely killing the questions, so I want to interject here with a question of my own before I continue with the questions that are being asked. So what sort of level would you say a seller needs to be to consider Pacvue as an advertising solution? Matthew: I mean the tool itself, I think can be beneficial for any budget. I've managed budgets that are in the hundreds of dollars a day as well, on the app or on the tool, and it's been seamless. I think there's a lot of data that it provides you that is incredibly painful to find in the actual UI and it's clunky, it's difficult. The way that Pacvue has it organized is very customizable. It's very streamlined and you can really find the answers you're looking for and really customize those pages to basically be driving to your key business goals, which it's effective, and I think it's been a total treat, honestly, to be able to work with it every day. I've really enjoyed it. So I can't speak highly enough about it, but I think, regardless of what your budget is and what your goals are, I think this tool would be a benefit for sure. Shivali Patel: OK, and with that, Michael asks can you elaborate a few of the most looked at report format sponsored product, sponsored brand and sponsored display? Matthew: Yeah, I would say for a lot of the stuff that I'm looking at I'm probably pulling the raw data and looking for how I want to twist it in terms of what I leverage in the actual Pacvue tool. A lot of the kind of the home dash screens of kind of giving that initial read of what's happening, are helpful. But what I always find helpful is just kind of for sponsored product and sponsored brand specifically, kind of breaking out by product group or by brand or however your business is situated, looking at it by brand kind of the big, big metrics like spend sales, CPC, ROAS, conversion rate. I love to see that kind of at the sponsored product and sponsored brand level. I also love going through targeting type. So pulling targeting type with branded category, auto conquesting, pat and kind of evaluating that way as well and layering the two on top of each other then is incredibly helpful to get a read of what's happening, kind of at that 10,000 foot view more or less depending on the time frame you're looking at. But I think that's a good place to start and then from there kind of whittling down, going into the actual campaigns and pulling data that way. For Sponsored Display, I've always used it as kind of a nice to have. It's typically a little bit lower performing, but I think what it offers is the reach and I think from that side of it, looking at clicks, impressions, click-through rate, that's typically what I would be pulling to analyze the sponsor display campaigns I run. Shivali Patel: Sherry asks with the Helium 10 Adtomic function, how can I see, excuse me, Helium 10 Adtomic tool? How can I see visually when I change a bit, to know if the impressions are picking up over time? So you can go into Adtomic, go to the Analytics page or the Ad manager and then go to your campaign and target, put in a date range to whenever you made the bid change and then check out your daily impressions and then change the date to afterwards and check that as well. You can also go into Keyword Tracker and check out how your sponsored rank has changed as well. Okay, next question, what PPC strategy do you recommend for a newly launched product in a competitive niche? Matthew: Yeah, for this one I would definitely say pick the keywords that matter most to you. Focusing on those, I would say test out the CPCs, see what you're actually kind of going up against. From there, PAT targeting is incredibly helpful. If it's a brand new category, it's a definite cheaper rate for basically, the way that I describe PATs generally is kind of the nice to have, but it can be very, very strategic. Pick the number one product in the category, pick the highest organic rank and put a PAT on those particular ASINs and go where the eyeballs are going and you'll get it at a cheaper rate. You'll be on their PDP, kind of at the bottom of that carousel ad which is going to be lower volume in general. However, it's going to be a really, really good way to kind of have that brand recognition. I'm not sure how consumable the product is or if it's something that is, you know, like a subscribe and save option or kind of like a replenishment is high. But if your brand is being put next to those top performing brands in the category, it's at minimum when you are serving on those sponsored product placements. There's going to be that recognition which is going to be critical. So I would say, try to establish yourself on some competitor PDPs through product attribute targeting campaigns. From there also if you have a variety of products, your advertising sponsored brand campaigns can be really beneficial because you get to show 3 products for one campaign more or less, or one placement. CPCs can be a little touch and go there as well. But I would say, start there. Leverage your auto campaigns as well. Try to build relevancy. Continue to run the keyword reports from those auto campaigns, see what's winning and keep your pulse on search volume and just go after a couple of keywords hard for a while and I think that should help build up whatever niche you're in. Shivali Patel: Adam's question is in terms of testing new strategies like dayparting, do you suggest we start a new campaign or just make tweaks to existing ones? Matthew: Yeah, I'm a big fan of keeping existing. I think that the algorithm is going to reward campaigns that have been live longer and there's going to be more data behind the campaign. You're going to have just more context to pull from. So I would say, keep your existing campaigns and just continue to iterate off of that. If it's day parting, in particular, if you're looking to expand into further testing, then I'd say probably would warrant a new campaign. But for day parting in particular, stick with what has the most data, because then you'll, when you go to compare what your changes are, you'll have a much larger sample set to say, did this work versus what we had before? And I think that's where I would go with it, just in terms of the evaluation part. Shivali Patel: If I want to reduce wasted spend on broad campaigns because there's a lot of wasted spend on single click keywords. Should I start making exact campaigns to harvest my profitable keywords, or should I keep them both running and see what performs better? My main concern is that if I shut off my broad campaigns, my exact campaigns are not going to perform as well. Matthew: Yeah, really good question. I mentioned a couple of times. I'm a huge fan of exact match keyword campaigns. I think you have complete control over everything in terms of what's in your campaigns, what your bids are, so I am a huge proponent of it. I think again, at minimum it's worth a test. I think broad serves a purpose. I think it can generate keywords. It can kind of help you at least get the product visible. Whether or not it's always a one-to-one is a little bit tough to kind of determine. But I would say, look through your broad keywords and what's being pulled in. Some of them are very, very far off what you want to be. So I would say, pull back on spend. As you've kind of developed your PDPs and your content and kind of your relevancy on some of those keywords, I would pull back from that broad and move more into the exact and from a performance standpoint I would expect it to perform well because you are targeting exactly where the sales are coming from at a very prescriptive level. So you then would have complete control over how much money you're funneling to that and kind of how aggressive you want to be. So I think it's definitely worth a test at minimum. Shivali Patel: Hello Gonzalo. We have how many clicks on a keyword target without sales before closing it, lowering bids or dismissing it? Matthew: Yeah, I would say evaluate what keyword it is. If it's a long tail low search volume term, then I think probably pretty safe to keep the bids either very, very, very low or pause. If it's a really high priority term for you, I would say stick at it for as long as you can tolerate the cost and see if there's a way to break through and become more efficient if the auction dynamic changes at all. But I think a lot of it's going to come down to how high that search volume is on the term, but I would say if it's driving sales and your desired ROAS is like $3 and you're at a $2.15 or $2.20, I think it's worth pursuing it. Again, I say sales is kind of the North Star here. So I would say before pausing anything, evaluate kind of what it's doing for your business and then move forward from there. Shivali Patel: Eric has a question that says for a well-known brand with large global media spend but brand new to Amazon, how would you structure all Amazon campaigns to maximize performance on a $5,000 per day ad spend for five products? Matthew: Certainly starting with sponsored product placements, and I would say breaking into the category terms is going to be absolutely critical. If it's a well-known brand, that brand recognition piece, which is very difficult to build, that box is checked. So I think that's a huge benefit and then just really trying to find those areas where your shoppers are looking for you is going to be really, really important. So I would skew pretty heavily towards sponsored product category campaigns, probably get an exact match and I would have for your five products five separate campaigns for those, and then I would also layer in some branded campaigns. I think this is going to goes back to which I had about it earlier. But if someone searches for your brand and they don't see you, that is an immediate missale and obviously not a great shopping experience. So I would say have some branded campaigns as well to layer on. And, depending on what that overall cost is going to be between those two ad types, definitely work in the auto campaigns, keep those low. And then, depending on how much you have left over and if you have creative assets, sponsored brands are going to be huge with, just again, kind of putting those products on display, giving your brand a little bit more of a real feel for people shopping. I know it's difficult to kind of attain that on Amazon a lot of the times, but lifestyle imaging, sponsor brand videos is something you can leverage as well, and I've done a ton of testing with the AI generative media creative within Amazon and I would say, if you don't have creative, try the AI tool. It's really, really interesting. I could go on for hours about it, but it's a really really good way to kind of get some sort of creative live for sponsored brands. So I would say kind of to kind of recap that, definitely sponsored product category campaigns, one, followed by some smaller budget branded campaigns with auto campaigns, and then expand to sponsor brand if you have the budget for it. Shivali Patel: Do you use any software for automation, such as Adtomic? If yes, what are the basic rules and criteria you suggest for creating any sort of automatic updates? Matthew: So I personally use Pacvue and the automation tools within that are, again, fantastic. There's a bunch of different ways you can go about, I think, automation in general. But I would say, make sure that your goal is very, very clear. It's just kind of blanketed statements for automation in general. Make sure your goals are very, very clear and always have that safeguard of if you're going to increase bids to a certain point, make sure that there's a cap on it. The last thing you want is to have, check your ads console and all of a sudden your bids are $40-$50 because that automation continued to increase based on the threshold you set. So make sure there's some safeguards in place. But for Adtomic I can't speak to Adtomic in particular, but for Pacvue overall there's a whole litany of automations that are used for profitability, for weeks of cover, for impression gaining, for new-to-brand driving. So I think that it's an endless kind of whole of test and learn, potential and all kinds of good stuff. So I would say test, test, test for automations for sure. Shivali Patel: Yeah, and when you're inside of Helium 10, it's the same exact thing when you're setting up those rules. I know we've talked quite a bit about goal setting here today and that definitely is true even inside of Adtomic. When you're doing your rules, it's going to really depend on what niche you're inside of and what your risk tolerance is, how much budget you have, what you're bidding on your keywords, and then you can go in and decide from there. I mean I know that as a standard I've gone in and done 20 clicks, no sales, you're negative matching that keyword. So it really just depends. But Adtomic certainly has ways that you can put in those rules and automation, so you're not spending so much time on trying to audit your entire campaigns. So with that, we've had a really great list of questions here today and I apologize if I didn't get to some of the newer ones, in which case we have a Facebook group. So make sure that you guys go to our Facebook group, you go to Helium 10 members and post up any of those questions that you really have, because we are active in there and we do answer those questions and if not, somebody else definitely can. So make sure you guys are tapped into our communities, and thank you so much, Matt, for being here. We appreciate you coming on and sharing your time and knowledge. Matthew: Yeah, of course. Thanks for having me and hopefully got to the bulk of the questions for everybody. Yeah, it was a treat to be here. I appreciate it. Shivali Patel: Likewise. Likewise, All right with that, we are done. We will see you guys next time, Take care.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon launches Amazon.co.za in South Africa https://www.aboutamazon.com/news/retail/amazon-south-africa Amazon announces the launch of Amazon.ie in Ireland in 2025 https://www.aboutamazon.com/news/retail/amazon-ireland-store-launch It's getting harder to avoid commercials: Amazon joins other streamers with 'pause ads' https://www.usatoday.com/story/money/2024/05/08/amazon-prime-video-pause-ads/73614614007/ Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu https://www.theverge.com/2024/5/8/24152172/walmart-disney-plus-hulu-targeted-ads Amazon Marketing Cloud now supports offline sales insights https://advertising.amazon.com/en-us/resources/whats-new/amazon-marketing-cloud-now-supports-offline-sales-insights/ Starting in March 2024, Amazon began rolling out a new experience designed to make it simple for sellers to comply with certification requirements related to the US INFORM Consumers Act.  Now, starting in May 2024, if you have 200 or more transactions or $5,000 or more in revenues during a continuous 12-month period, you may receive a formal notification to review and certify that your business information is correct.  However, you do not need to wait to receive the formal notification and can take action now to avoid the risk of account deactivation later which could affect your upcoming sales events. The episode continues with a must-attend call to action for all sellers aiming to refine their competitive edge: the Elite Workshop in Madrid, Spain. We've got an impressive lineup of speakers who will share invaluable insights on strategies for success on Amazon and Walmart. Tune in for Bradley's tips on harnessing Helium 10's Insights Dashboard for effortless competitor tracking, covering everything from pricing to sales and keywords. And don't miss out on the discussion about the critical role of click-through rates versus conversion rates, using Helium 10's Chrome Extension with Amazon Brand Analytics data to illustrate why attracting clicks is only half the battle in e-commerce. Discover the power of coupling high clicks with strong conversions, ensuring your products don't just catch the eye but also seal the deal. (Time Stamps) -  In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Amazon South Africa Launch 01:50 - Amazon Ireland 03:37 - Prime Video Ad Update 05:52 - Walmart Video Ads 07:34 - AMC Update 08:33 - INFORM Act 2024 10:42 - UPS Ground Saver 11:34 - Instagram Integration 12:45 - Seller Workshop In Madrid, Spain 13:42 - Pro Training Tip: Competitor Tracking Using Helium 10 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Amazon has launched a marketplace in two new countries. There's soon going to be another way to use sponsored TV ads. Make sure you confirm your seller information with Amazon so you don't get your account suspended. These stories and more on today's Weekly Buzz how cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world and we give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, let's go ahead and hop right into the news stories Now. The first one is actually about a new marketplace that has launched. All right, there was a while where Amazon was launching marketplaces left and right. Then there was like a year or two where it seemed like there wasn't many new after the ones that launched in, like Poland and Netherlands, et cetera. And now we have a article from Amazon entitled Amazon launches Amazon.co.za in South Africa. All right, so Amazon has now launched and customers in South Africa can now shop on this website that I just mentioned, and they've got desktop browser, mobile browser, everything. Well, there's 20 different product categories that they have, and they actually get free delivery on their first order and then free delivery for any subsequent orders above 500 of their currency, which is about 27 US dollars. Interestingly something different in South Africa, they receive their status updates via WhatsApp. All right, so that's how they can track their orders there, and they also have hassle-free returns. So here's another English language-based country that is opening up, and so, as the opportunity to sell there come for foreign sellers might be a little bit easier to get your listings ready for that market.   Bradley Sutton: Speaking of English-based countries where Amazon is expanding to, another announcement was made this same week, again from Amazon, entitled Amazon announces the launch of Amazon.ie. You guys know where that is Amazon.ie in Ireland. All right, not this year, but next year, 2025, amazon is going to launch there. Now, this article mentioned how there's already a lot of people in Ireland who are searching on Amazon, but they're having to search from other countries, and so now there is going to be a dedicated Amazon marketplace in that country. Now, right off the bat, there's going to be a lot of local sellers who will be able to take advantage of that platform. This article says that there's already over 1,000 small and medium-sized Irish businesses already selling on Amazon and they generated over 150 million euros in export sales in 2022. So, you know, sometimes when they launch new marketplaces, there's like a slower rollout or a local rollout that you know starts before the major rollout. So I would assume, if things go similar to these other launches, you know some local sellers might have first access to be able to sell on that marketplace, but again another marketplace where it's English language based for the most part and you're not going to have to, you know, go through some like heavy duty translations to get your listings live in that country. So what about you? Any? Do we have any Irish sellers who are selling in other marketplaces Amazon UK or Amazon USA? Are you looking forward to having your own Amazon Ireland? Let us know in the comments below.   Bradley Sutton: Next article, also about Amazon, and this is about advertising. So we this article is actually from the USA Today and it's entitled it's Getting Harder to Avoid Commercials. Amazon Joins Other Streamers with Pause Ads. So what is the pause ads mean? So that's like, let's say, you're watching a streaming program and you hit pause. Got to go to the bathroom or you're doing something on your phone or whatever, so you hit pause. Well, instead of just the screen pausing, now there's going to be ads that will be visible and also shoppable carousel ads that are going to play during scheduled commercial breaks on Amazon Prime Video. Ads on Prime Video is nothing new, you know. This article reminds us that. Hey, earlier this month, you know, prime Video started to push advertisements on its basic tier viewers and remember it costs $8.99 per month or $14.99 per month as part of Amazon Prime, and then you have to pay $2.99 a month more if you don't want to see these ads. Now, ads on streaming television is nothing new. You know, like Hulu, peacock have these pause ads before, and so now Amazon is doing it.   Bradley Sutton: So the three types of ads that USA Today reports that Amazon is going to have number one carousel ads. It's going to pop up in a sliding lineup during prime video ad breaks and pause ads, which I just mentioned. If a show, movie or even a live sport is paused, there's going to be these like translucent, transparent ads that'll have brand messaging and imagery and even add to cart buttons on there and then brand trivia ads. That one I'm not sure about, but it says it's going to share facts about the brand with the viewers while also giving them opportunities to add the product to their Amazon cart. So again, if you, I'm just wondering, you know, has anybody been using amazon sponsored tv? These are things I might not even have mentioned in in weekly buzz a couple years ago, because no regular sellers would be able to have, you know, be able to qualify for this kind of advertising. But now, with sponsored tv, it's kind of made it available to even smaller sellers. As a matter of fact, I just started the sponsored tv campaign in project x and was able to do it for like $20 a day budget, so even smaller sellers are able to get into this.   Bradley Sutton: Now, speaking of streaming video ads not to be outdone. Walmart made an announcement this week on the Verge. Isn't it funny how Amazon will announce something, then Walmart will do the same, or Walmart will announce something. A few days later there's going to be an Amazon announcement about something similar. It's like they don't want the other one to one-up each other. Right. I love it. It's great for us consumers out there that they're competing for new features and good for sellers, giving us new opportunities to advertise, right? Well, Walmart here in this article from the verge, says Walmart shopper data will soon feed targeted ads on Disney plus and Hulu. All right, so now, uh, information about shoppers, both in store and also those who shop on Walmart.com are going to be kind of like shared um for Disney's streaming portfolio, which includes Disney plus and Hulu. Now this article says, as part of this deal, Walmart advertisers will be able to match the retailer shopper data with Disney's audience graph tools, helping them target audiences and measure data better Now, I'm not sure you know and measure data better.   Bradley Sutton: Now, I'm not sure you know how you know, if a regular you know Walmart sellers, how many of them can participate in this. But again, it's just interesting to me to see where we're coming. You know, three, four or five years ago, not only were people not even selling on Walmart, but you know, nobody would have dreamed that. Oh yeah, let's go ahead and maybe put some of my Walmart products on Disney show or a Hulu show. There was, no, I don't even know if there was a Hulu like four or five years ago. But anyways, it's just interesting how you know the ecosystem of advertising and streaming is progressing and it's affecting, you know, amazon and Walmart sellers Going back to something advanced.   Bradley Sutton: Now. This might only affect some of you, but I wanted to bring it out those of you who are using Amazon Marketing Cloud. Amazon Advertising announced this week that AMC, amazon Marketing Cloud, now supports offline sales insights. All right, so to get this, you subscribe to something called NCS CPG Insight Stream. It's a paid feature in AMC. Now, the difference of what this is providing compared to before, well, well, you know, you could use AMC to be able to see hey, how is our ads impacting online engagement of what you know our consumers are doing after they view our ad? But now it's going to you're going to be able to measure the impact of offline sales. All right, I'm not going to go too deep into this because I know it only affects. You know very few of you are of the level that you're doing AMC, but if you are, make sure to take a look at the article that I linked to below about this and see if this is something that you could leverage Now, something that affects every single third-party seller on Amazon.   Bradley Sutton: Some of you already might have got it, but you saw the announcement that, hey, you've got to review your business information for Inform Act requirements. Inform Act that's a law here in the United States where you've got to confirm your contact details and your address and stuff. It's hard to believe it's been a year already since this came out. We talked about this a lot in the weekly buzz last year, where, you know, amazon was like sending all these like warning messages hey, you might get your account suspended if you don't do this. Well, now you're you're starting to see these notifications come up again and you need to act on it right away. So what the threshold is is starting last month. If you've got 200 or more transactions or $5,000 or more in revenue during a continuous 12 month period, you are going to get this notification that you have to review and certify your business information. This is not just some Amazon rule. This is like the law you know, like any marketplace is going to have it. I'm sure Walmart will have something similar as well. However, you don't need to wait for the notification. All right, you can go to your account health page, all right, and review your account information. If you look in your news on your seller central dashboard, you can get the link where to check this and you're going to be able to kind of like proactively do it because, let's say, you do get that notification. Well, you only have 10 days, all right, in order to certify this information. Now there's a lot of questions that sellers are having about this, like you know different scenarios. So um Shivali has been writing a blog about this with all your frequently asked questions. By the time you're watching this, if you're watching this live, I'm not sure it'll be available yet, but sometime later on today, Thursday, go to h10.me/blog and you should see it towards the top a blog article about the INFORM ACT. It's going to have the links where you can go check in your Seller Central dashboard. It'll have pretty much the answer to any question you might have about this. So make sure to go to h10.me forward slash blog later today and you will be able to get more information about what you need to do to make sure your account does not get suspended.   Bradley Sutton: Another small announcement from Amazon Seller Central. Last week we talked about a new FedEx service that you can buy if you're doing merchant fulfilled FBM Right. Well, now you also can do UPS ground saver. That's like one of the cheapest forms of shipping for UPS for residential deliveries, all right. So you, it's a new option that you can go ahead and buy shipping labels for UPS ground saver All right, and I didn't even know this. Uh, ground saver actually deliver seven days a week. I was like, what UPS delivers on Sunday? Didn't, didn't realize that, all right. Um, you can even deliver two PO boxes. Uh, with this, all right. So you know, like you know, normal UPS, you can't really deliver UPS, but I think what this does is like transfers it to post offices or something like that. But anyways, check out the Seller Central dashboard. You'll get more information on this. I'm all about shipping.   Bradley Sutton: Next article is not really an article, but you guys remember last year, like about last November in the weekly buzz. Remember last year, like about last November in the weekly buzz, I talked about this news article that came out that said hey, meta is letting Amazon shoppers buy products on Facebook and Instagram without leaving the app. So this was something that CNBC and other articles were reporting way back in November of last year. Well, if you look on LinkedIn, our Serious Sellers podcast, buddy Liran, he's talking about how he's actually now seeing it in his Instagram account. He had a video here that that showed how he was on his Instagram and there was an ad that he saw and then it allowed him to sign in, while he was still on Instagram, to his Amazon account and, you know, able to purchase that product. So he had a lot of like discussion, uh discussion on his LinkedIn about, you know what he thinks is coming, uh, if this really is rolling out, or maybe he's just special. I'm not sure, and that's why he got to see. I haven't seen this yet, but you know, like I said, it was announced way back in November and so, hopefully, maybe this is finally going to get rolled out. We might see some more official announcements about how, uh, amazon sellers are going to be able to leverage advertising on Instagram, perhaps even in Facebook. Yeah, it's going to open up a world of opportunity. Uh.   Bradley Sutton: Last thing, I just want to remind you guys, uh, in a few weeks, I'm going to be in Madrid, Spain, with a lot of other sellers, all right, so make sure to sign up. I don't care if you live in the United States. If you can make it to Madrid, get out there. If you're in Europe, man, that's like a $60 Ryanair flight away. Hang out with us in Madrid, Spain, we are doing our Elite Workshop, normally only open to Elite members, but we're opening it up to others, together with AVASK. We've got some amazing speakers like Leo Sgovio, Alina, Carrie, we've got Vincenzo Toscano. We're going to be talking about a lot of high-end Amazon and Walmart strategy. We're going to have a lot of networking opportunities. Really looking forward to our first ever event in Spain. So if you'd like to get there, make sure to go to h10.me/elitespain.   Bradley Sutton: All right, let's get into our training tip of the week, and this one is about a couple of things I want to highlight, and the first thing is about competitor tracking. This, I think, is something that people sleep on. I think you know competitor tracking is not new. A lot of people have been doing it, but it's a manual process, like what kind of things do you want to track with your competitor? Do you want to track if they're getting sales from new keywords that you might not know about? Well, what do you do? You probably run Cerebro once a week on them, or once every other week or something. Do you want to check if they have price changes, like they're lowering their price or raising their price, maybe they're running a coupon, maybe their category is changing, maybe If you're monitoring that, you're probably like having somebody go to their Amazon page and refreshing it or something, right? Well, remember, you don't have to do that.   Bradley Sutton: So, Helium 10 members, diamond and up, you've got access to what we call the insights dashboard. So how you can have Helium 10, do all this work for you is just go to your dashboard, go to one of your products, click the arrow that opens up the details of it, and then go to the competitors tab and make sure to add competitors. All right, so you can see right here those of you watching on YouTube. I added four main coffin shelves right here that I'm monitoring and I now will know, hey, if any of these coffin shelves change their price, or maybe their sales get better than mine, or sales get worse than mine, or maybe other fulfillment type changes, or maybe they start running the coupon or maybe they end a coupon. I'm going to see that.   Bradley Sutton: In addition, if they start getting sales from a new keyword that I might not have in my listing, I can actually get a notification of that. I don't have to go checking Cerebro all the time. So how I did that was I went here to my insights and I hit insight settings at the very bottom, and in insight settings I was able to make new insights. Where I do that, there's two kinds. The keyword one is right here. Under keyword, I select the thing that says keyword suggestions based on my competitors, and after I select that, I can set the parameters where I can say, hey, if I'm not ranking for a keyword but one of my competitors is ranking from one to 20 or whatever ratio I want, it's going to give me a notification that they're on page one for that keyword. The other one here is under competitor. I can start selecting things like competitor changed their price, or they started or ended a coupon, their performance changes. That could be anything from their BSR is more or less than mine, the review count increases by a certain percentage, their sales increase by a certain percentage, or maybe I want to see when they change their listing, like their title or their main image, their category, their subcategory. And so we've got all of these options that allow you to set these notifications so that we're doing the work for you and you're not having to go constantly every day refresh the listing to see what your competitors are doing.   Bradley Sutton: One more thing, speaking of competitors, you know I've talked about this before, but to me this is just like an amazing asset. Whenever you are going on Amazon, this is like one of the things that I look at, and anywhere, as long as you have the Helium 10 Chrome extension installed in the search results. Now you are going to see a blue bar above the three products that are the brand analytics top click for the previous week. All right, so you'll? You'll say ABA most click, number one. This is super, super insightful, because now it's not just a matter of oh, I think the products that are performing best for this keyword. Maybe they're the ones at the top, or maybe they have the most sales or whatever. No, I can literally get the information from Amazon, from brand analytics. Now, the only way you'll see this is if your account has brand registry, because by Amazon terms of service, we can only show it to those who have brand registry. But you can now see which are the most click. And not only that if you put your mouse over that ABA most clicked, it's going to tell you what the conversion percentage is like, like the one that was most click. Look at that. They only have this coffin shelf has only 7% of the sales. Now this one that was the second most click they've got 38% of the sales.   Bradley Sutton: Now take a look at this one. Here's the third most clicked. It's actually a makeup shelf. So you might think, oh man, this person probably has a third most sales on this page. If I mouse over it, even though they're the most third most clicked, I can see that here they have 0% of the conversions in a full week. So, like I'm not even worried about that coffin shelf, if they're not getting any sales, let them have all the third most clicks on the page, because people aren't liking what they have, right? So, really, really beneficial tool that is available if you have the Chrome Extension. All right, guys. That's it this week for the Weekly Buzz. Hope you found this insightful and make sure to join us next week to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Sr Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop tops 500,000 US sellers after 2023 e-commerce launch https://www.scmp.com/tech/tech-trends/article/3261114/tiktok-shop-tops-500000-us-sellers-after-2023-e-commerce-launch TikTok Shop Marks 500,000+ Merchants in the US https://www.pymnts.com/news/social-commerce/2024/tiktok-shop-marks-500000-merchants-in-the-us/ Amazon's latest actions against fake review brokers: Lawsuits against fraudsters target the source of fake reviews https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Amazon Business Celebrates Third Annual Small Business Month with New Immersive Educational Hub and Over $250,000 in Grants https://press.aboutamazon.com/2024/5/amazon-business-celebrates-third-annual-small-business-month-with-new-immersive-educational-hub-and-over-250-000-in-grants Amazon issued a new policy update in seller forums regarding low-inventory fees. Moving from defense to offense in the Amazon marketplace, our conversation shifts to the art of strategic advertising. We lay out how to use sponsored brand and product ads to not only protect your listings but also to proactively stake your claim in new territories. Carrie Miller unpacks the wisdom behind a proactive approach, providing practical advice on employing competitor analysis to your advantage. Together, we outline how to harness these insights for defending against competitors eyeing your listings and for targeting theirs, ensuring that you remain a formidable presence amidst the fierce online selling arena. In this episode of the Weekly Buzz by Helium 10, Shivali talks about: 00:50 - 500K TikTok Shop Sellers 02:43 - New Amazon Discount Page 04:16 - Amazon Fake Reviews 05:43 - Amazon FedEx Shipping 06:05 - Amazon Grants 06:26 - Low Inventory Fee Postponed 08:26 - Helium 10 New Feature Alerts 10:44 - Training Tip Of The Week

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop listings are surfacing on Google Shopping https://www.modernretail.co/technology/tiktok-shop-listings-are-surfacing-on-google-shopping/ New Feature: Now advertisers can convert high-performing Posts into Sponsored Brand Ads. https://www.linkedin.com/feed/update/urn:li:activity:7166461642057142272/ Chinese TikTok experts are teaching Americans how to sell https://restofworld.org/2024/china-livestream-studios-train-tiktok-influencers-in-us/ Top Amazon aggregator Thrasio files for bankruptcy https://www.cnbc.com/2024/02/28/top-amazon-aggregator-thrasio-files-for-bankruptcy.html Monthly Fees May Be Coming to Etsy https://www.ecommercebytes.com/2024/02/25/monthly-fees-may-be-coming-to-etsy/ The episode continues to buzz with discussions around the benefits of the Helium 10 Elite program, including expert training and exclusive networking events. Plus, don't miss out on the insider scoop about Helium 10's new feature enabling price adjustments directly from the Insights Dashboard. We also encourage our community of Spanish and German speakers to connect through upcoming networking calls, ensuring a global touch to our Amazon selling conversation. Tune in for these fascinating updates and more, as we provide sellers with the tools and knowledge to thrive in the ever-evolving world of online commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:10 - TikTok Shop On Google 02:47 - Amazon Posts > SB Ads 03:50 - TikTok Live Streaming 07:46 - Thrasio Bankrupt 09:23 - New Etsy Seller Fee? 10:10 - Join Helium 10 Elite 11:06 - Spanish Networking Calls 11:47 - German Networking Calls 12:00 - New Feature Alerts 15:04 - Pro Training Tip: Reverse-Engineer Your Competitor's PPC Strategy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: TikTok shop listings showing up in Google results. Amazon posts can be now made into sponsor brand ads. The most famous Amazon aggregator has filed for bankruptcy. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown on all the news stories and goings on in the Amazon, Walmart, e-commerce world and we also let you know what new tools that Helium 10 has released. And we also give you a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing For two weeks in a row now. Not too many articles, couple of big ones out there, a couple of interesting ones for sure. We're gonna hop right into it, but make sure to stay to the end. We got a really cool training tip from Shivali and we also have a pretty cool new feature update from Helium 10.   Bradley Sutton: So let's go ahead and go into the first article here, and this is from Modern Retail and it's entitled TikTok Shop Listings are surfacing on Google Shopping, right? Have you seen that in Google? This article talks about how listings from TikTok Shop have begun to pop up in Google Shopping, especially results for beauty and skincare products. So, through Google searches for trendy beauty products like Nail Art or Dior Lip Oil, dup results now feature links that go directly to smaller sellers on TikTok Shop, and the actual TikTok team did confirm that this is something that TikTok is dabbling in. Now this, to me, was a little bit interesting because you know, like traditional keyword research tools, you know, like Helium 10 for Amazon, don't necessarily like, don't have as much oomph. Right For TikTok Shop because it relies on so much virality, right, TikTok? You know kind of like influencers are the ones who have like these viral posts and that's what sends tons of traffic to videos. You know it's not like oh, let me get to page one for a certain hashtag on TikTok, right For TikTok Shop. But this could be interesting Depending on how Google is indexing some of these products and how TikTok Shop is integrating. Now, all of a sudden, it could open up a new thing for keyword research on TikTok Shop so you can get some maybe outside traffic that don't come from another TikTok videos directly to your TikTok Shop. So pretty interesting stuff. It'll be definitely worth taking a look at in the future.   Bradley Sutton: Next article is actually not an article, but it was a post from our buddy, Jeff Cohen, from Amazon, and this was from his LinkedIn last week. Just in case you guys missed, it was from a few days ago, but I missed it the first couple of days that it came out. But you can now have high-performing Amazon Post which are free, as you guys know. You can now convert them into sponsored brand ads. All right. So right in the ads console in Post Manager, you can just take an Amazon post that's doing really well and make it a sponsored brand ad. Now, this hasn't been rolled out to everybody yet, so go ahead and check. Go into the Post Manager in your Seller Central ad console, click on the boost button if you see it, and then you're gonna be directed to the sponsored brand campaign builder to review the creative setting. So in his LinkedIn post that we'll link to below, you'll be able to see kind of like some graphics of how it might look. But that is gonna be interesting If you can turn your Amazon post into sponsored brand ads.   Bradley Sutton: Next article is from restofworld.org I should say. Again about TikTok, and seems like I've been beating a dead horse for almost two years now about how US consumers haven't really adopted live shopping. Well, this article says Chinese TikTok experts are teaching Americans how to sell and it says, convinced, a live stream shopping boom in the West is inevitable. Entrepreneurs are sharing Chinese playbooks with aspiring US influencers. And there is just one kind of like tidbit here, guys, that blew me away. Listen to this quote right here In China, 25% of online sales in 2023 took place through live streams. Let that sink in, guys. 25% I mean, if you think about all of online sales in America, like the minor ones, you know, like Walmart and others is not even 25%, a lot, lot less. But out of every single thing that was sold online in China in 2023, again, let it sink in 25% were from live streams. Now, I don't think America will ever, ever get to that number absolutely not right. But I mean it would be kind of crazy if it even got up to like 5%. 10% might be asking for too much. If it gets up to 5%, that's gonna be, you know something, that's going to be pretty, I think, big, and that's what these people are making on.   Bradley Sutton: So this article talks about how they've got these agencies that are training influencers on how to do like TikTok shop lives, perhaps some Amazon lives, et cetera. Here's one agency that has more than 10 streamers in the US. So these are kind of like streamer factories that they're pumping out and they're giving them the literal Chinese playbook. Like the documents they get is in Chinese and then it has English translation. Now one of these agencies said hey, on a regular day there's about 100 people watching simultaneous sales. This is even the agency. Just shows you how much it hasn't really taken off in America. The professionals can only get like 100 people watching a live stream live, but it says that some days the streams can attract over a thousand viewers at the same time.   Bradley Sutton: Now, thinking about the cultural differences, of how different things work, you know one influencer said hey, I saw many Chinese live stream sellers screaming at the top of their lungs, counting down until a product is live to encourage rush buying. And this person said I don't think that's gonna work in the US. You know American customers don't like to be told what to do or just because somebody's yelling at them, right, but this influencer who has been doing lives here in America on TikTok shop. She says that she closed over 200 orders on her third day on the job, worth more than a hour with $11,000 worth of products in one afternoon. So again, it's not like completely, completely dead. It's just nothing compared to what's going on in China. But everybody keeps saying, hey, we expect this thing to take off in America sometime. So it's something that I think you know Amazon sellers, e-commerce sellers should be kind of paying attention to what's going on. You know, if we're selling on Amazon, amazon already has Amazon live. Walmart probably will come out with something if it kind of takes off, and then obviously it's a big part of TikTok shop. So do you have a plan ready to go for if live shopping starts taking off? I think it would be great because it's kind of something that's going to be net new. I think it's going to have a lot of impulse buying if it starts taking off and it's not like it's just going to take away from your sales that you already get during search. It's going to be like net new sales for Amazon sellers if this ever takes off.   Bradley Sutton: Speaking of Amazon, you know some more sad news Going to. CNBC says top Amazon Aggregator Thrasio files for bankruptcy. Now, there wasn't too much information in this article. I don't understand the whole, you know bankruptcy thing. I know it's not good, but basically what it says here is that the company agreed with lenders to shave off about 495 million off of its debt loan. Doesn't take a bankruptcy specialist to understand. Half a billion dollars is a lot of money, and some creditors committed to provide it with up to 90 million dollars in fresh capital, which it said will go towards ongoing operations and enable to keep running brands as portfolio, so all the brands that it bought. You know it's not like, oh my goodness, they're all going to just run out of stock and go out of business. It still looks like it's going to keep going. But this is, like you know, for those of us who have been in the Amazon game for a few years. You know might be kind of. You know, for some of us maybe not a shock because we could see some things coming. But if somebody were to tell us three years ago or whenever Thrasio was at their peak, you know, hey, they're going to be bankrupt in a couple of years, like we, probably like no way. It seems like they've growing money on trees over there, right, but just the state of the world that we're in ice. There's still a lot of people who are buying and selling Amazon businesses. All right, the that model of buying and selling Amazon business is absolutely not dead. Make sure to check out a recent Kevin King podcast, amp and podcast, which talked about this this model still going strong.   Bradley Sutton: Last article of the day is coming from e-commerce bites and for those of you, if you're like me and sell on Etsy Something real small it says monthly fees may be coming for Etsy sellers. I didn't realize there was no monthly fees, you know like. So I don't really think this is big. I mean, we're all used to it. You know we pay Walmart, right, we pay Amazon a monthly fee. I don't even know how much I pay Amazon right now. It's like what 30 bucks, 40 bucks, 50 bucks don't really care, because it Etsy sellers are kind of like scared that this is a fee might come. But if you're scared about $20 a month fee or $10 a month fee, you know you probably Shouldn't be selling on the platform, but still, hey, money is money. We got to count all our money. So this is something to watch out for. If you are an Etsy seller.   Bradley Sutton: All right, a couple of things before we get into a really cool feature update I wanted to remind you of is. You know, a couple weeks ago, for the first time in over a year, helium 10 elite is open. So remember, with helium 10 elite, you can have one-on-one calls with me, one-on-one calls with Carrie and Shivali. Hop on private trains with Kevin King twice a month. You know one where he gives you the seven ninja hacks and brings on expert guests, and another would just him where you can literally Face-to-face, ask Kevin King anything. You want. A lot more perks, you know private networking, big events that we we do around the world. We just did one in Germany, we're gonna do one in Madrid, Spain, in a couple of months. So all of this for only $99 extra a month.   Bradley Sutton: So if you're interested in more information about the helium 10 elite program, go to h10.me forward slash elite, h10.me forward slash elite, and Once you sign up for elite, make sure the first thing you do is go ahead and book a one-on-one call with me. I'd love to help you out with what you need. Now, if you speak other languages, we have some other networking calls coming up that are completely free, open to anybody. If you speak Spanish, we have our monthly networking zoom call coming up with Adriana, so make sure to sign up at h10.me/llamadaconadriana, and that's the link to go to that call, which is just gonna be in a couple of days. And if you speak in Deutsch, if you speak German, the one that you want to sign up for our monthly call happening this weekend is h10.me/elite-de.   Bradley Sutton: All right, next up we have a new feature alert from Helium 10, pretty cool feature that a lot of people have been asking for. So you're in your Helium 10 account. You might see some insights from Insights Dashboard about your competitor has lowered their price, they've raised their price, competitors out of stock, competitors running a coupon. Your sales are going up, your inventory is going up, your inventory is going up. All these different things you can see inside of Helium 10's dashboard right, well, on some of these things, the action that you might want to take is you might wanna raise your price or lower your price that is appearing on Amazon, and sometimes you might want to go ahead and do that to a big group of products, like maybe you're selling leggings, like my buddy Yizhak in Israel. I mean, he's got hundreds and hundreds of SKUs. You know, some product lines have 100 SKUs with all the different colors and all the different sizes. When he wants to go change his price. It's like a very tedious task to do inside of Seller Central. Well, that's why I'm happy to introduce that on your Insights dashboard.   Bradley Sutton: Now you can go ahead and change the price directly from your dashboard. So what you do is you go down to your product table, make sure that you're on the SKU view and then you can go to like listing and you will see this column that says price. So first of all, you click this button and you'll be able to see the history of the price. But right directly here in Helium 10, you can go ahead and, one by one, enter a price. So if you watch Carrie's training last week, maybe you saw how to do tags in your dashboard, where maybe you give all of your coffin shelves a tag. That's what I did here. So I can click on coffin shelf. All of my coffin shelves appear automatically here. I can select everything and then I can hit this button edit price and then go ahead and put the price that I want, to put all of them at once and it's going to go ahead and update in Seller Central.   Bradley Sutton: There's a lot of use cases for this. I would think that the bulk one is especially appealing, because that really is not easy to do inside of Seller Central and especially for those of you who've got a lot of variations. You just wanna say, hey, all 60 of these variations. I want the new price to be $12.97 or whatever. Instead of going one by one, do it with just a couple clicks of the button. Let us know what you think of this product. Would you like to see some other feature? Me personally, when I saw it, I was like, hey, I wanna be able to see, or be able to maybe make a sale price. I don't wanna lower my price too much, but I would like to be able to make a sale price with a beginning and end date. Other people have asked for coupons. I'm not sure if that's even available for helium tend to do, but if that's something that you want us to try and investigate, make sure to reach out to customer support and let them know what you think of this new tool, but give it a try.   Bradley Sutton: Next time you wanna change your price for one product or multi-products, go ahead and do it directly inside of helium tend without even having to go to Seller Central. So pretty cool update there, all right. Last up, we have got a really quick hitting tip from Shivali. So maybe you're examining some of your competitors and you wanna know what is their PPC strategy. How are they allocating their spend? Now, you might not be able to just hack into their account and see their seller central advertising console, right, but using Helium 10, there's a cool way that within seconds, you can pretty much see all of their strategy. Check it out in this video.   Shivali Patel: Hi there, let's talk about how you can analyze your competitor's PPC strategy so you can figure out which keywords and phrases you want to go after. Theoretically, let's say, you found a good seller in your niche that's generating decent volume. What you could do is run a single search on Cerebro, as we've done here with this product, which is the Goer gift Woodcuff and Tray and then you could slide over to check out the keyword distribution. The keyword distribution tells us we have 646 paid terms for this ascent, of which, by hovering over the eye icon, we can see that 287 are for sponsored product placements, 41 are in highly rated spots and 318 are sponsored brand video. What's cool is we can filter for those match types. Let's say I wanted to check out which keywords or phrases is this ascent running sponsored brand videos on. I could go ahead and select that, tap out, click apply filters and you'll see that we have 318 filtered keywords right here. How cool is that? Pretty cool, I think. Or let's say that instead of sponsored brand video, you are interested in just the regular PPC keywords and phrases. I could change out my match type to sponsored product, click apply and all of a sudden, the 287 placements for sponsored product are now visible. You could always further refine this search by inputting in something like a minimum of 200 for search volume and a sponsored filter of one to five. This is going to show us which keywords they seem to be concentrating their PPC spend on Applying just a couple more filters takes us from 287 filtered keywords down to a more feasible 22.   Shivali Patel: Of course, as sellers, we wouldn't be bidding top of search unless those keywords are actually profitable. So now you can use this information to your own advantage. This contrasts to this other ascent we have here, where you can instantly see they're not running any paid ads. We have zero for all of these placements across the board. Now compare that to this last ascent, where we have 22 for paid search and, guys, anytime you see such few keywords underneath paid, then you're probably looking at an ascent that's not running any auto phrase or broad match campaigns and you can leverage this information. Especially if that ascent is in similar standing to your product, you can figure out whether that's something you want to duplicate or completely stay away from all this to say there is so much you can do with Cerebro. We have so many filters and I just showed you match type. Make sure that you go in and do this for your own products to figure out maybe how you want to change up your strategy or what are some new keywords and phrases you want to add. I'll see you next time.   Bradley Sutton: All right, Thank you, Shivali, for that. That's actually pretty cool. Did you guys know that you can pretty much reverse engineer some of your Competitors Exact Strategy, especially those who aren't doing broad or phrase or auto campaigns? So make sure you guys are utilizing that. A lot of those features are available to any level of Helium 10. Well, that's it for this week's Weekly Buzz guys. We'll see you next week to see what's buzzing.

Cara Sayer's entrepreneurial spirit shines brighter than ever as she recounts her nail-biting journey from the brink of closure to soaring profits. Her candid discussion with us offers a lot of wisdom on the critical importance of keeping a keen eye on business metrics. As an e-commerce maven, she underpins the conversation with her own blunders and breakthroughs, ensuring that our listeners can sidestep the pitfalls and replicate her success. And for those with a penchant for cultural quirks, our banter in British slang adds a hearty dash of charm to the mix. Our talk takes an exciting turn when we unlock the secrets to mastering keyword research and making data-led decisions that skyrocket sales. Cara and Bradley dissect how tools like Helium 10 can revolutionize product listings and why a stale strategy could be your downfall. We also unravel the complex web of inventory management and the savvy approach to just-in-time shipping, a must-know for Amazon sellers looking to conquer international markets. Plus, don't miss our exploration of the monumental impact that solid branding has on weathering the competitive storm and securing consumer trust. Wrapping things up, we navigate the art of standing out in Amazon's vast marketplace. Cara shares her playbook on crafting a unique narrative and engaging brand backstory that can mean the difference between blending in and breaking through. We spotlight the strategic edge of maintaining your website for direct consumer rapport and a sneak peek at new products. With a nod to the upcoming changes in EU regulations and the significance of a diversified sales approach, this episode is jam-packed with actionable insights. And as we close, Cara and Bradley reflected on the delicate dance of work-life balance, ensuring our listeners remember the heartbeat behind the hustle. In episode 536 of the Serious Sellers Podcast, Bradley and Cara discuss: 00:00 - Reviving and Growing a Struggling Amazon Business 02:53 - Origins of Common UK English Phrases 07:59 - Amazon SKU Economics and Tracking Sales 11:05 - Keyword Optimization for Sales Growth  14:45 - The Importance of Branding in Business 16:29 - Brand Marketing on Amazon 20:17 - The Benefit of Having a Website 28:29 - Favorite Helium 10 Tool 28:43 - Selling Tips for Amazon 30:42 - Importance of Websites Beyond Amazon ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got listener favorite guest car back to tell us how she came close to having to shut down her business since she wasn't looking at the right metrics, but she's going to show us how she was not only able to save her company but grow it. How cool is that? Pretty cool, I think. Are you a 6, 7, or 8 figure seller and want to network in a private mastermind group with other experienced sellers? Or maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person, all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the Elite program might be for you. For more information on Helium 10 Elite, go to h10.me/elite.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And to continue in my series of me being on the other side of the world here in Germany, the next guest that we recorded here in Frankfurt is none other than the amazing Cara. Welcome back to the show.   Cara: Thank you, gorgeous one, thank you for having me.   Bradley Sutton: This is actually the fourth time, believe it or not on the podcast.   Cara: Am I approaching a world record for the most interviewed person?   Bradley Sutton: You're in the select top 5% of people who have made it to four episodes.   Cara: There you go I love it.   Bradley Sutton: So we're not going to go too much into her backstory. Mhel here prepared some of the numbers where she's on, so if you want to find out her origin story, that's episode 117. She came back on episode 246 and we were talking pandemic stuff and then most recently back in 2022, she was on episode 378. And that was interesting, talking about some of her struggles that she started seeing with her business, and we're going to talk a little bit about that today. Hey, we keep it real on the podcast, but before we get into the stuff we. Every time Cara is on the episode, she teaches me a little bit more of British English, all right, and I'm sure it's going to come out like, like she, the way she talks. She always says stuff that I'm like what, what did you say? So we're all going to learn some more British slang here? My first question is wait, what is this one phrase? That was something.   Cara: Yeah, so we were talking about something. I said oh, that's just piffling, and piffling is when something's really inconsequential, so it's just like so little, it's like a piffling thing, okay. And then the other one was put some Wellie into it.   Bradley Sutton: Put some Wellie into it.   Cara: So, which is, I suppose, a translation, would be put some oomph into it.   Bradley Sutton: Okay, put some oomph in it. All right, so I'm wearing my office the office t-shirt Dunder Mifflin here, because you know that's one of our exports that we got from, from Britain, is the office. You know, one of our most popular shows. I know how it's used, but when people say Bob's your uncle, like, like, where does that come from? Though that's the most ridiculous phrase I've ever heard Bob's your uncle, how does that?   Cara: I actually have no clue. This is half the problem. So when I talk, a lot of the time I'll use these phrases and I have no clue. I haven't got a Scoobies where it came from. That was one, and I thought maybe that had something to do with Scooby-Doo, but apparently it doesn't, because I Googled it last night and it's got something to do with the Scottish word that's got to do with Scooby or something. So that's the thing is a lot of these things I have, and in fact, what's the other one? There's one oh, I'll have it, it'll come back to me. But there's one that I use quite a lot and I actually had to Google it because and it turned out was something to do an Australian runner or something. Oh, Gordon Bennett, that's right, Gordon Bennett, have you ever heard of that one?   Bradley Sutton: I have not.   0:03:49 - Cara: Okay. So you know, instead of being really rude and throwing out an F word, you go oh, Gordon Bennett. And I was like who is Gordon Bennett? Why do we say him? And I'm quite interested in these things and I think he's. Either he was either an Australian pilot or an Australian runner or something like that. I have no clue why we use it, but we do and I say it quite a lot.   Bradley Sutton: Now the first. You know like you know how I roll here. I usually don't like trying to get our topics before I don't really think about it. But you know, we went out to dinner last night and you were talking a little bit about some of your struggles and how you were taking one aspect of your total business and we're kind of like not giving it the attention it needed. And then when you actually did, you were just like, wow, this is I'm in such bad shape, why have to close? You know, shut the business. So talk about what you were neglecting, how you put a stop to that neglect and then the steps that you took to rectify this situation.   Cara: So I think a lot of it comes from the fact that when I started my business I had no clue what I was doing, and I suppose a lot of Amazon sellers are like that, in that you just sort of go yeah, this sounds like a good idea. So I'm going to start running a business and I used to work in a corporate environment and had budgets and all various other things, but in my own business I didn't. I just kind of ran a lot like the seat of my pants and I think maybe that's just because, also, my I'm more of an intuitive person versus a data driven person, because I know a lot of Amazon sellers are very data driven and maybe less, you know, intuitive. You know, as in like everyone has different skill sets. And I think what happened was the business grew and grew and grew and I basically broke my own golden rule, which is that at the end of the day, the whole thing about turnover is vanity and profit is sanity. So what I was doing is I was just looking at the big numbers and not really focusing on small numbers, and I sort of came to a point in July where I realized that basically what happened was I used to use the software Sage for my accounts and I knew Sage inside and out. And then I changed accountants and they started to use zero and I didn't know it as well. So, if I'm honest, I should have been more involved, but I just kind of let them like run it. And so when I went to look at my accounts I was like, oh God, I don't seem to have made very much money. I've got really quite a good turnover, but I haven't actually made much profit. I'm thinking like, what am I gonna do? So I started looking into it in much more depth.   Cara: So, first of all, what I did and I would suggest every Amazon seller does this. But, to be honest, as you know, I don't really talk about Amazon sellers, I talk about businesses and brands. But every company that is selling products, you 100% need to really make sure that your profit and loss, your PnL, reflects what you're doing. So mine was literally sales, pretty much as a big picture. Well, I sell in four countries. I've got four websites, four marketplaces. I've also got retailers and distributors and various other things. So to have all of my sales information in one place was a bit stupid, frankly, because how am I gonna get any clarity on what's doing well, what's not doing so well, and pretty much all my costs, like all my Amazon costs, were all bunched in one place. And yes, I could have separated them out if I'd done it by area. But actually I then had an issue with my bookkeeping and so actually it turned out that hadn't been done properly, so I wouldn't have been able to do that, so I then separated my costs out. So again I had like eight different cost centers for well, not eight different cost centers, sorry, I did four different cost centers, but by country, so I could at least see what I was making in terms of turnover and then see what the costs were for those countries, looking at a lot of detail. And then I started looking like then I went into and this is a really really super useful and I don't think I certainly haven't used it before the SKU economics level of reporting, where I mean, obviously it's easy for me because I've got only 13 SKUs and I know I've spone people today and they'd like two and a half thousand. But you can actually see although it would be really good if Amazon could do or actually I don't think Helium 10 does it do they Like, an ability to export SKU economics reports?   Bradley Sutton: Oh, I don't know what SKU economics means. I mean, we have-.   Cara: Oh my God, right. Well, in which case, I'm giving you a whole new thing that Helium 10, a thousand-.   Bradley Sutton: I mean, I probably do it but I just don't call it that. You know like it's called.   Cara: SKU economics.   0:07:58 - Bradley Sutton: There's no other right.   Cara: So basically I saw it for the first time on the app because I'm quite a regular app checker. So I go in and I have a look and it's in the manage inventory. You go to the SKU and then on the top it's got like pricing and this and that and then it says SKU economics and you can actually You're talking about seller central.   Bradley Sutton: This is Seller Central   Cara: Yes, sorry, do translate. So I go to SKU economics and basically you can do it like the last seven days, last 30 days, last six months, last 12 months, and it's the only place I've ever seen where you can literally see what your total sales are, what your net sales are, what your Amazon costs are, and they break it down to a level of detail where it's literally like you spent this amount on a deal coupon code, this amount on a sponsored profit by SKU.   Bradley Sutton: Okay, yes, helium 10 has that. We don't call it SKU economics, but it's just in profits. You go to your product performance and then you could look at it at the ASIN level or you could look at the SKU level. Okay, well, you need to show me how to do that then, okay, we'll do-.   Cara: But I did this myself, just went in Sure, and then I started transporting all the information over and then I broke it down by country and I started looking and I realized that actually, like in Canada, when you actually put in the cost of my product, excluding shipping in or any other costs, I had running a business in Canada I was pretty much not even breaking even. And then I started looking at the US and I was like, oh same thing, not good UK, really healthy Australia, healthy so. But at the time I was before I did all the analysis and there was a lot of work to do on it I was literally like, oh my God, I think I'm gonna just have to shut up shop because I've got an issue with the Chinese sellers who I think were impacting before, but they're really kicking off now because obviously my product was launched over 10 years ago, so they know there's no patent on that product. Therefore, they can go for it. So at the moment they're selling the product that looks like mine it is not the same but it looks as similar enough to the consumer for $5. Well, it cost me $25 to manufacture the thing. They're selling them for $25 on Amazon and I can't compete. Now I don't want to compete, but the issue is what it's done.   Cara: And again, this is where I wasn't paying attention and should have, like, pulled myself up sooner. I didn't see the huge drop in the sales and therefore my storage costs at 3PL level have gone up hugely and therefore I've got huge, big overheads on the fact that I've got all this stock and it's not selling. And if I sell it at too low a price then I'm almost not even, I'm not gonna break even at all. So anyway, I started doing a whole lot of analysis and I literally I've probably had my head in spreadsheets for close to four months, something like that. But I tell you what, once you've done that sort of work, the clarity you have and the decisions you can make. So, for example, I actually decided, normally I'm all about trying to give my customers the most range possible, the widest, and I'm like excuse, my French, fuck that.   Cara: Literally I'm just gonna give them this product, this product, this product, this product. You don't need the variations, because the variations are costumey, extra. They often get returned because they may be by the wrong one thinking they didn't realize it at a pink trim and they bought that one. So I'm like actually that one I know they'll like they either have that one or nothing, and so that's now my more my approach. And then the other thing I was doing as well is looking more into the keywords and looking more into making sure that the listing was actually really reflecting the keywords that are out there. So I was doing a lot of helium 10 research into that and actually updating the listings. So they'd probably been around like one of them particularly had been around for about two or three years and I probably hadn't really ever done that much work on it and already I only updated it like middle of December. It's not my peak season and I can see the sales coming up. And that's from literally looking at what are the terms that we should be using. Because, it changes over time.   Bradley Sutton: It can change the same product, but the how people find it are searching for it to change over time.   Cara: Exactly, and also, I mean, I do have a tendency to kind of invent keywords as well.   Bradley Sutton: So words, that I use in my speech and also in my listings.   Cara: So I find that things like there are certain keywords that I use in my listings, that because people are copying my listings, they're copying my wording and therefore then that wording is then getting picked up in like brand analytics, et cetera. So it's quite fascinating, but the thing is is at the end of the day, I think it does. You know, I'm all about the marketing, I'm all about the intuition, but also you have to be about the data as well and the numbers, and you know there's a difference between taking some risk and investing in something that your business needs in order to grow, versus just sort of sitting there and maybe not paying attention to what you shouldn't really be spending, and that's what I was doing. So bad me, bad me.   Bradley Sutton: So, you know, instead of having to shut down the whole business, you were able to, you know, maybe shut down some unprofitable skews. Well, I shut down Canada, shut down, you know, marketplaces, and that might be a scary thing. You know, some people, they go to extremes. They're like I got to, just I'm just going to quit everything, and that's not good. Or they're like no, like I have to succeed in Canada, like I know it can work despite all the numbers. Screw the numbers. You know I'm going to make this work. You know you got to be able to not easily give up by the same time, understand that you'd have battles, or if you want to win the war, you might need to like. So it doesn't always have to be permanent. That's the other thing, right?   Cara: So just because I've shut Canada down for now doesn't mean I can't come back to Canada. But right now the numbers don't work in terms of getting the product over there, the various other things that are there, the pricing structures, etc. The percentage of the particular products that will sell and the ones that won't it. I literally just was like no, okay, that doesn't make sense. And, like you say, there is a bit of ego in there in terms of like oh well, I sell on, you know, for marketplaces. Well, who cares? If you're not making money, don't sell on any, you know. So I did. And then I actually had a chat, the reason I was gonna shut the US down. So I had another a chat with another friend of mine who she'd exited a business, an eight-figure business, and she was saying the US is really tough and particularly because, like Amazon, are doing all this now Penalizing you for not having enough in as well as penalizing you for having too much, and it's like God, Gordon Bennett, like give us a break, right, seriously, give us a break.   Cara: And I was like you know what the thing is that in my home country it's a lot easier to manage that sort of thing, which obviously, you know it, the US is not my home country, so I'm gonna have to pay more for storage and 3PLs and all the rest of it, managing that constant fluctuation. So I did the numbers and it is actually cheaper for me to fly it in on a sort of just in time basis, at least for the short term, because that's the other thing. Sometimes it's not about always doing things, for I'm never gonna. I'm gonna do that forever. It's more, let's just have a breather and Monitor the costs and then see whether you've got something going on that works.   Bradley Sutton: Yeah, now, I didn't get to see your presentation right now because I was recording some podcast in here, but I know like one of the things you talk about a lot is is branding, and I imagine Actually that's one of the reasons why you don't have to shut your business down and why, you know, some people might have been listening right now and thoughts themselves wait a minute, if she has very close knockoffs who are selling for $25 and her price is $90, you know it's not a matter of oh, maybe us is just a little bit more profitable in Canada. You know, like that that's a huge gap, you know right there. But you're obviously not fighting on price and I would imagine one of the main reasons why you're able to Succeed is because of your strong brand 100% because we grew in the UK.   Cara: 30% Grew, even at that price..   Bradley Sutton: You know it's not like the Chinese sellers are not selling in the UK.   Cara: I've got loads of Chinese sellers chasing me in the UK, but the difference is that the brand is better known and is better trusted and therefore you know they, they and also I think there is an element, you know, there is an element of the fact that you know whichever country you're based in, you know People like to support a more local business, so there is an element of that. So, if you're a US seller in the US, I do think sometimes you know you need to make more of that because actually you know US citizens are gonna want to support a US business.   Bradley Sutton: Yeah, so talk, talk a little bit more about that. It's about you know the all of this can be considered part of your branding. You know where's it manufactured. You know, like, are you really targeting your, your target avatar? You know, what did you talk about in your presentation today that you can maybe share with the audience About some things that will help them to one of the one of the one of the biggest things was the fact that I do think a lot Of Amazon sellers don't really have a brand.   Cara: They just have a name for a business or a name for something that they use and they don't really have a what I'd call a true brand, and they don't always. I think sometimes also, existing only on Amazon makes you lose perspective on you know how normal businesses work, like businesses that aren't based on Amazon, and so you know a lot of businesses. I mean, I think throughout life, people buy from people and I think that's so important to remember that, even on Amazon, one of the reasons why Amazon focus is so heavily on a plus listings and now they're bringing in the premium, a plus and all the rest of it, because Amazon knows right. I, you know, you've known me quite a few years now and I've always banged on about brand. I've always banged on about having a story.   Cara: Tell your story. It doesn't have to be your story necessarily. It could be the product story, but you need to have something that differentiates you and and even then I was chatting to someone the conference earlier on and I was saying the thing is that sometimes it's not even the fact that you're you're selling different products. It's the way that you curate them, right. So it's the collection of products that you've chosen to sell it under your brand name Says something because, like, if you check, if I said right, bradley, like we're both gonna do kitchenware, I guarantee you that both of us would choose different products. If you said right, you've got to choose 10 products and you know, off you go, I would choose 10 different or we might have some crossover, but you know, we might both have a garlic crusher, for example. I used a garlic crusher as an example in my talk about how even a garlic crusher can have a story.   Bradley Sutton: We call that garlic press.   Cara: Thank you for enlightening, but you know. But the whole point is that you know, even the fact that individual people are actually running these businesses means that there will be something individual about that business. So it's finding that story effectively and finding the why. I'm always really quite fascinated by the whys of business. So, for example, you look at things like Airbnb and Uber and things like that, and the why was because people didn't want to pay the stupidly high taxi rates. The why was the two guys who did Airbnb was because, of fact, they didn't want to. They didn't have enough money to rent a hotel room and they needed somewhere to stay and they couldn't afford all the other options. So they came up with a concept of Airbnb.   Cara: Even things like Ring, you know, like the doorbell company, you know that originally came that that wasn't the story there is. It's a reinvention of something traditional, but they've used technology that's available to revolutionize an existing product. It could also just be the way in which something is communicated with or handled like with the customers, so making the customers more engaged with the product. So, for example, one of the things I'm doing this year is I'm going to be doing an app which helps baby sleep through the provision of white noise, and you know that's an add-on product, but I won't be selling on Amazon, obviously. But the thing is, is it's kind of something where, again, it can become a marketing tool. It can become like something that you can, you know, give to people. You know there's other. I'm all about added value, like where can you give added value? And hopefully try and give added value where it doesn't cost you very much.   Bradley Sutton: Yeah, yeah, for sure. One thing I think that helps you expand also to different market places. Be it, you know, like when you, you know you started in UK, then went to US I know we were talking about the potential of UAE and you were saying, oh yeah, I've got. You know, I've got some customers down there and stuff, so talk to you about that. Like how can you say something like that Is that because you know people from social media who have bought your product? Or you look at the addresses of where people buy your products. But how can you say, oh yeah, I've got customers there. When I'm ready to launch there, I can hit them up and they'll promote it. Like how can you do that?   Cara: Okay, so yes, yes and almost yes. So, fundamentally, one of the other things I always bang on about and I banged on about it in my presentation is I do believe that any real brand or product business should have a website. There's two reasons for that, so I'm going to just go off on one tangent slightly, but the main reason for it is that, for example, I've been out of stock for two of my best selling products for the last couple of months because we've had issues getting stuff in from China, blah, blah, blah, and we had delays on the line, etc. Etc. So what I'm able to do with my websites, take pre-orders. You can't do that on Amazon, because if you don't have the stock, you can't sell. Literally, that's it, you're done. So I've generated, I've lost. My sales are down for the month in comparison to last year on Amazon and they're up not as much as they would be, but they're still significant enough money coming in on people who are prepared to hand over their money on the basis that the product will come. We tell them the dates and then we ship it.   Cara: And so, therefore, the benefit of having a website, for example, is I know exactly how much traffic my website gets from the UAE. I can literally see it down to the almost like city level because, like the analytics now on things like Shopify is absolutely fascinating. So I did a breakdown of breakdown of, like, all the visitors that come from outside of the UK and you know there's some significant numbers Also. Yes, the other thing with the UAE is that you have a lot of expats. Now, the one thing that expats lack is family, because they're living outside of their home country. So when they have a baby, they're much more reliant on external sources. So they're much more reliant on things like baby sleep experts. They're much more reliant on gadgets and things that can help the baby sleep. And, yeah, we've got influencers. There's actually a few baby sleep experts starting up in the UAE and at the moment I can't, I can't. It's really frustrating.   Cara: The most frustrating thing for me is when someone says they can't buy my product at a reasonable price, because I don't want to be like charging 25, 30 quid for a courier, which I do, and people will pay it, but I don't really want to be. I want them to get it at a price that works for them and in a time span that works for them. So the reason the UAE I've been sort of thinking about it for many, many, many years and in fact, I had way back in the day like 2010. I had a distributor in the UAE and I've had retailers in the UAE before, and I think the main issue is that they don't do any marketing, whereas I'm happy to do the marketing. So we're happy to make contact with the influencers, we're happy to, you know, and the good thing is we get people contacting us because it works both ways, and then we can say, oh, actually, yes, and we're selling on Amazon, so it gives us the opportunity to say, yeah, we can help you, sure.   Bradley Sutton: Really interesting. And another thing that I found or I probably knew this, but you know my memory is so bad but that you are an unexpected expert in things that have to do with, like trademarks and stuff like that. So what is something that you think the average listener might not know or might wow them like well, I didn't know that.   Cara: Well, one of the issues I think that people in fact I was chatting to someone at dinner last night about it is that quite often people worry about the fact that a particular brand name may have been registered already. Now, that's not necessarily a problem because, for example, McDonald's farms now this is a slightly like random, not realistic example, but the principles are the same. So you've got McDonald's restaurants and then you've got McDonald's farm. Now we know, obviously McDonald's restaurants probably have got their own farm. But if they didn't, then there's absolutely no reason why you can't trademark McDonald's as a farm, because it's a different category and those categories are actually quite important. So, for example, if you've got a rubber duck company and you wanted to call it, you can't call it rubber ducks, it's too generic. But say, you wanted to call it sort of yellow ducky or something like that, right, and then somebody else was doing you know you're making toys and they're called yellow ducky, and then someone wanted to do a swimwear brand called yellow ducky. Well, actually you could have the two existing, like you wouldn't necessarily want to. This is the other thing. Sometimes it's not advantageous to actually have a similar brand name to somebody who's already established. But if they're in a completely different like industry. So if you had a yellow ducky, that was a truck company, right, and you're doing yellow ducky toys, no one's going to confuse the two, like you know. It's really not going to be like a case of someone's going to go to the yellow ducky truck company and think, oh, my goodness, where are my ducks, you know, or toys, or whatever. So there is that and there's also.   Cara: The other thing is, I think, is that you know, people don't really know how to search for that sort of thing and it's not that hard. The USPTO, the US Patent Trademark Office, has actually got some really good search functionality. There's also the WEPO, which is World Internet, because I'm always suggesting the other thing you need to do is you need to make sure that your trademark isn't taken in another country. So we have it quite a lot. I tend to talk about it in reverse, which is you might have a brand in the UK and then actually someone may have already filed for that trademark in the US. So there's no point really building up a brand in the US, in the UK sorry if you're then hoping to go to the US, because it's going to be too difficult, especially if they're in a similar sort of environment.   Cara: So it is really, and that works both ways. So I would say, even in the US, if you're thinking of expanding to Europe or to the UK or Australia or whatever, do a bit of due diligence, search online, because you will be able to find it, and make sure you use a VPN to go looking through on Google in local countries, because the other thing also you don't necessarily know is there was one brand that I know of in the baby industry and if you Google it, it actually means it's in Dutch, it actually means the bits of that hang off the back of a sheep's bottom.   Bradley Sutton: Okay.   Cara: Okay, so I'm not being funny, but I don't want that as a brand name they have and I don't seem to impact on them at all. But the thing is, you do want to see whether there's any weird colloquialisms or weird slang and things like that. Plus, the other thing is people get very like oh my goodness, what am I going to do? What am I going to do about like, trademarking internationally? And there is something called the Madrid Protocol and the Madrid Protocol. Once you've actually trademarked in a country that follows the Madrid Protocol which, by the way, includes America and China, EU, Australia, all the big players, all the most of the places you would want to trademark and once your trademark has been accepted and obviously this is why the due diligence is really important, to make sure that you haven't got like McDonald's restaurants anywhere else is you can use the Madrid Protocol to register in those other countries within a six month period of your trademark being approved in your home country. And it's a lot less and you don't need to use lawyers because otherwise you'd have to literally go out to each country and then trademark it. So I always say to people sort of think big in terms of and think safe. So, for example, it's super important to have a trademark in China, because trade in China. It is a first. I think it's a first to file. It is it's first to file, whereas in other countries it's first to use. I think the US is first to use.   Cara: So the problem is that you could have been using a trademark in, for example, I think in the UK we're first to file, I think in the US it's first to use. So somebody would not be able to probably register my trademark unless you know, because I would probably know about it and therefore it would come up and I'd say well, hang on a minute, I've been trading in the US for this amount of time and I also think I had to also do the same in Canada. I had to actually show how long I've been trading for. But in the UK you don't have to have been trading at all. So if I wanted to, I could literally take Helium 10, and I could trademark that in the UK. If you haven't done, you know, because no one else is using it. There's no reason why it wouldn't be, and you know so by thinking with using the Madrid protocol, especially in the early days of like, when you're just doing your trademark. It's expensive, but the thing is, if you think you're going to go. Well, if you're producing in China, you should definitely do it, and if you think you're going to go into the US or into the UK or EU, it's actually quite a cost effective way of getting a trademark.   Bradley Sutton: So Edumacated me about a lot of stuff there. Now, before we get into your last strategy, a couple of questions. I've been asking guests, so you've obviously been using Helium 10 for a while and I remember from the very first time I met you. There's just a lot of stuff that you don't know how to do. But about from the stuff that you do know how to do and that you do use, what is your favorite tool in Helium 10 that you feel gives you the most value, and why does it give you value?   Cara: It's the one. It's a Cerebro where you go in and look at the keywords put the ace in it and get the keywords yes, yes. So I love that one.   Bradley Sutton: Do you know what language Cerebro is?   Cara: Oh, is it Greek.   Bradley Sutton: No, it might be, I have some Greek in it, but it's. Oh, that's so the literal translation or the literal spelling is brain yeah, for Spanish yeah okay, cool, so yeah, so that's definitely one of my favorites.   Cara: and then I also use I get the marketplace alerts and things like that, and I particularly like every time I change my own or if a price changes. I love that coming in, because Amazon quite often starts selling my products in other places and it's useful to know what they're charging when they're doing it. And also it's a sanity check for me, like when I, for example, I messed up the other day big time. I'm launching a new product and I'm making a variation of another product and I accidentally put on the old product the new title. So I was accidentally selling the new product before it had launched because the old product was still live. So it was only when I got an email from Helium 10 saying my title had changed and I was like. So I ran into the back of, like Seller Central oh my god, I think it was only about 20 orders and then I'm like, trying to change the title, trying to change the title, trying to change the title, got it changed finally and that was yeah, that was a bit of a lifesaver as well.   Bradley Sutton: All right. So alerts is and Cerebro Wishlist for something that maybe we do it and you just don't realize it, or something that you think that we don't have. That would really make your life easier.   Cara: Well, the SKU economics. I'm gonna be looking for that, okay, so I don't know. We have to have a chat afterwards and we'll have a look, because the problem is with the Amazon seller central version is that it's not exportable. So I literally had to sit there and I was doing screenshots and then moving and copying, like a picture, into an Excel spreadsheet.   Bradley Sutton: For you with 13 SKUs. Maybe not so bad, but imagine somebody else.   Cara: I'm thinking, feeling the pain, but also if I wanted to do regular updates like where am I now? I don't want to have to go through that every single time. So I will be very interested to see. Because SKU economics honestly, I'm a bit obsessed with it at the moment because it's so useful in being really granular, Like literally, like that SKU has spent X amount of money on sponsored ads, that bit has generated that amount of profit and it tells you all the returns, like everything, and so it really gave me some, like I was saying, some really good knowledge into what the business was actually doing versus what I thought it was doing.   Bradley Sutton: Okay, your last 30, 60, I know for you might be hard. So maybe 90 second tip of the day. It could be about trademarks, it could be about branding, it could be about the best pubs to go to in Britain. I mean any possible subject that you are an expert on.   Cara: Okay, I'm not going to go down the pubs route.   Bradley Sutton: Okay, okay.   Cara: But no, I think my top tip is have a website outside of Amazon. Have some way where you can sell, because we are all at the mercy of Amazon and all that needs to happen is we've got some new regulations going into the EU that's going to impact on all the US sellers, which is new labeling laws, and if your product is not compliant, amazon will shut your listing down on December the 13th 2024. Literally, so it's absolutely vital that you have another way to sell. That's obviously in the EU, but like this, that could happen in any market. We just don't know what's going to happen. And the thing is, you know, if you have all your eggs in Amazon's basket, then you're not really giving yourself an opportunity to do anything other than be at the mercy of Amazon. And you know, whilst I do love Amazon, obviously, at the same time I don't think it's healthy to be that involved with any one person at all. So it is really good to be able to sort of spread the risk a little bit and, as I say, then that gives you the opportunity to do more things off Amazon, which then actually tend to drive more traffic. So my website increased by 30% last year. Amazon increased by 30% because I do encourage my customers to go to Amazon if that's what they want to do.   Cara: But and then there's also a customer who doesn't want to buy on Amazon because they don't like the concept, they don't believe in it. And there is, there is a there's a definite movement. A lot of people. Unfortunately, they don't understand how Amazon works and they think everything that's being sold on Amazon is being sold by Amazon. And I often have to explain to them like hang on a minute, I'm selling on Amazon. So by you not shopping on Amazon, you're actually not helping me.   Bradley Sutton: Yeah, yeah.   Cara: You know, and they don't get it. So, anyway, have a website and make sure you've got a really good, strong, like about us like page which sort of tells people why you're doing this.   Bradley Sutton: Awesome, awesome, Well, Cara, thank you so much. I have no doubt that you're gonna be make it to five episodes next year. You'll have some good stories and teach us some new vocabulary words as well. You know, one of the things I like about you is that you're not here to sell something and then not the people who Nothing bad about it, yeah nothing bad. You know, I have influencers and people who have service providers and they push their website Great. You know, that's why part of the reason why we're all here, but you know, you're just like helping people.   Cara: I love it.   Bradley Sutton: You speak and you have no agenda, so we're not gonna say, hey, go to carasayer.com but I have nothing on there. But I'm sure people like to hear from you. So like do you know where the next speaking? Are you speaking at a Billion Dollar Seller? Somebody are going there or anything.   Cara: No, I'm not allowed to, because my daughter's doing her big exams this year.   Bradley Sutton: So I've had it. This is the one year so no international travel until after July.   Cara: But I'm going to the European Seller Conference in Prague Because I'm allowed to stay with it.   Bradley Sutton: That's in March, I believe.   Cara: Yeah, march 13th to the 16th, I think it is, and I'm not speaking, but I'm just gonna go along as a participant and I'm really looking forward to it, actually, because I've never been before.   Bradley Sutton: So I love that conference. I spoke at it last year. Shivali is going this year. I won't be going this year, but make sure to go there If you guys want to go to Prague.   Cara: It's in March, it's a beautiful city as well.   Bradley Sutton: Yes, oh, and there's really great, amazing pizza place called Johnny's Pizza. I'll let you know where it works at.   Cara: I'll make sure I go out and make sure you're Really great, me and Shivali can go out and eat some pizza.   0:33:57 - Bradley Sutton: All right. Well, Cara. Thank you so much for joining us and coming out here from across the pond.   Cara: Indeed, a bit of a bumpy landing. It was yesterday, but yes.   Bradley Sutton: That was a little rough here in Frankfurt. I kept me a little awake there, but anyways, thank you so much for coming and I can't wait next year to see what you've been up to All right, take care.   Cara: All right, take care. I'll see you next time. Bye, bye, bye.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. California man receives dozens of Amazon packages he never ordered https://www.upi.com/Odd_News/2024/02/15/mysterious-Amazon-packages-Woodside-California/6441708019084/ The Amazing Ways Walmart Is Using Generative AI https://www.forbes.com/sites/bernardmarr/2024/02/15/the-amazing-ways-walmart-is-using-generative-ai/ Sponsored Brands video introduces vertical video creatives on the advertising console and Amazon Ads API https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-video-introduces-vertical-video-creatives/ The final leg of our journey takes us to the launch pad of Helium 10's latest tool, akin to Surfer SEO, but built for conquering the Amazon listing optimization battlefield. Bradley shares his journey from four months in the trenches, crafting over 150 listings to decode the Amazon algorithm for ranking. And for those hungry for knowledge, we spotlight an array of events and webinars, including a keyword research masterclass with Jason from Vitacup. Tune in for these insights and more, as we provide serious strategies for serious sellers looking to make their mark. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:21 - Amazon Brushing 03:26 - New Brand Metrics 04:30 - Walmart AI 06:40 - Amazon Vertical Video 07:40 - FBM Returns 08:30 - FBA Inbound Placement Service 17:39 - 3D Models 18:55 - Upcoming Online and In-Person Events 23:00 - Helium 10 Seller Connect Forum 23:23 - New Feature Alerts ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon's new FBA inbound placement service fees are going live in a couple of weeks. Walmart's integrating generative AI Vertical video PPC ads are now live. Helium 10 releases its most requested tool of 2023 for sellers. These and many more stories on today's weekly buzz. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on and news articles in the e-commerce world and we let you know what new Helium 10 features there are and we give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Got a few articles today, but a little later on I'm going to give you guys a complete breakdown of that new FBA inbound inventory fee service that is coming out soon. Some sellers are saying they might have to pay double what they used to. Is that really true? I'm going to break down some things inside of Project X to show you what the fees are going to be, and make sure to stay to the end, because we also have exciting, exciting new tool announcement that's in beta for Helium 10 members.   Bradley Sutton: All right, let's go ahead and hop into the news. The first article today is from upi.com and it's entitled California man Receives Dozens of Amazon Packages he Never Ordered. Does that sound familiar to you? This sounds like things that were happening years ago that maybe some of us thought you know went away. But basically, this guy in California yesterday he says he received dozens of mysterious Amazon packages at his home over the course of six months. Now, first he just started with a couple of envelopes, he said, but then a lot more products were coming. All right, the name on the label wasn't his name, it was somebody else's name, and he at first thought that, you know, just maybe there was a mistake that happened. But more and more packages sooner arriving, everything from, says, solar panel cables, video game consoles, digital picture frames, portable spas. And then he said he eventually just stopped opening them and just simply sent them back. All right, somehow his card actually started getting charged.   Bradley Sutton: Now, that's separate than what I'm talking about or what this guy I think is talking about here, but basically this is the Black Hat method of brushing. Even this article talks about brushing. Like I said, this is like circa 2020, when this thing happened. And then this article says hey, brushing involves Amazon sellers sending packages to random addresses so they can artificially inflate their number of positive reviews. So the way that brushing works is kind of like these sellers they get somebody's real address and then they just use all these different Amazon accounts and send products to that address and then that allows them to do like a verified review. For me I wouldn't be sending it back. You know me as an Amazon seller. I'm gonna think like an Amazon seller. If one of those companies is gets my address and they're gonna use me for brushing, give me all those products, I'm gonna put it right back on Amazon and make some money off of it. But that's interesting. I wonder if this is just an isolated case or is brushing making a comeback. Hopefully Amazon cracks down on that, because you know shouldn't be doing any of these shady shady behaviors, in my opinion.   Bradley Sutton: Next article is from Amazon Seller Central, and it was a news article that came out and says increase sales with new metrics available on the build your brand page, all right. So this is something that a lot of us might not even know is in Seller Central. All right, you have to like if you're using a sub account, you actually can't see it off the bat. You have to go and to the admin account and give yourself the rights to this. But basically, this what Amazon announces hey, there's gonna be four new key metrics that allow you to measure your brand's performance branded search ratio, star rating, brand conversion rate and repeat customer ratio. All right, so there's gonna be actionable things that you can do. Go to the build your brand section of Seller Central, scroll down and then if, for the brands that you have brand registry, you are going to be able to see, for the different countries, these new metrics. Again, branded search ratio here's one about the star rating. It's gonna give you a whole bunch of insights on things that it wants you to do how to increase your conversion rate, et cetera.   Bradley Sutton: Next article is going to Forbes now and this one is entitled the amazing ways Walmart is using generative AI. Now, a lot of this didn't have to do with Walmart sellers, but if you scroll down in this article, there's an interesting tidbit here where it says here under the section, where it says under the section improving the shopping experience, it says there's also a new text to shop feature that lets customers ask for what they want by texting Walmart. All right, so there's a simple text chat powered by AI technology. Customers can search for items, add or remove products from their cart, reorder products and schedule delivery or pickup. Like, Walmart seems to be beating Amazon on this one at least, but if this is only in beta, well, you can't really say that it's beating Amazon if it's not widespread. But that's interesting, like, will that increase sales for third party sellers using the Walmart app If people can just start texting and ask questions? Will Amazon roll out their version of this, which has also been rumored?   Bradley Sutton: Another thing that Walmart says they're launching is they're introducing a new online AI shopping assistant designed to help shoppers find the best product for their needs. So this AI is going to recommend relevant and related products based on, like, you're throwing a certain party or you have a certain age kid who has a need and you just, instead of like searching for keywords, you kind of like explain the situation and they'll give suggestions. Now, you know, part of me the skeptic is like I can't imagine how this is going to work because, like you know, like what I'm going to say hey, I've got a 19 year old kid who got his first new car, what products would he like, you know? Like, is it really going to know exactly what? But then again, guys think about it. How many times is this happening? You, where I don't know, you type in a search, or sometimes even you just are having a conversation with somebody. You go back to your phone and you're getting hit with ads, like about that very thing that you were just asking. You know it's got to be AI doing that. I don't know. But so, who knows, maybe AI is a lot more advanced than I give it credit for.   Bradley Sutton: Next article is from Amazon Advertising and it's entitled Sponsored Brand Video introduces vertical video creatives on the advertising console and Amazon API. So now when you're creating sponsored brand video ads, you are going to have an option to choose from creative assets. It says upload video, horizontal or vertical, alright. So a lot of people have had access to this for a few months now, I guess in beta, but now this is the official announcement. It looks like it's rolling out to everybody else. I've heard a lot of good feedback on how the vertical video looks, especially obviously in mobile browsers, which is what, or the mobile app, which is what it's designed for. So take a look at your advertising console. Do you have that available? It says it should be available united across North America, south America, Europe, middle East and Asia Pacific for sellers for that Next article, going back to Seller Central again, and it's entitled instant replacements are available for seller fulfilled returns.   Bradley Sutton: Starting on this week, buyers will be able to request instant replacement for items sent using the prepaid return label program. You see me shaking my head. Those of you watching on YouTube. They were on this Seller Central article, 468 down votes and only 55 up votes. Up votes. So this is something that if you're doing fbm, you know, like myself, it's like might be a little scared. What now? Just a customer can just instantly get a replacement and I have to ship it to them and they have like 30 days to return it. They might not return. I got to start keeping track of if they return it, if they return the right product. But we know, you know that Amazon is very customer centric and so I guess you know this really shouldn't surprise us all. Right now.   Bradley Sutton: Let's do a deep dive, guys, into the 2024 FBA inbound placement service fee. That's. This is just one of the couple things that amazon, or a lot of amazon sellers are very scared about this new in inbound placement service fee, and then the low inventory fee. That's going to come a little bit later, guys. This is coming now, march first. All right, so you look up, if you, if you want to get some detail on this, just go into your Seller Central and type in FBA inbound placement service and you you'll get this article. But let's do a deep dive into some of these things that that it says. Now, basically, what's going to happen is that you are going to start getting charged if you are only sending to one location, for example. All right, you're going to get a per unit charge based on the size of your product and based on where it's going uh, west coast, middle or, or uh, Midwest, I don't know, central area or east coast. Now, this is going to be interesting because, according to this article, this service fee is going to hit you 45 days after your shipment is received. So you've got a little leeway in there. So the first charges are not actually going to happen until mid-April, but it's going to be in effect starting in March.   Bradley Sutton: Now, the only way to completely skip this fee is if you accept Amazon's suggestion to ship to four different locations. I mean, that's only if Amazon tells you to ship to four different locations. You know, for me in the past a lot of times it's sometimes two locations, sometimes three, sometimes it tells me to only ship to one. So like I'm wondering how that's going to be. Is Amazon going to like force me to send it to one and I still have to pay, no matter what? But if you send to four or more locations, amazon is going to waive this fee. If you ship to two or three locations only, you are going to get a surcharge per unit that you were sending to Amazon and if you only send to one location, it is going to actually be the highest fee.   Bradley Sutton: Now, how does this affect sellers? Well, everybody has different preferences. I'm here in Southern California. What do I want to do? I want to send to one location and I want it to be in Southern California. It's going to get there super fast, right, and the shipping is very like sometimes half what it is if I ship it, like all the way to an FBA DC in New York or Florida or something like that. But now I've got to start thinking what do I choose? Do I choose to send it to multiple locations? Is it going to be expensive? Am I going to get a surcharge? Or should I just send it to one location and I save on the shipping fee because it's so close, but I just pay this extra fee?   Bradley Sutton: Let's start breaking down what some of these fees are. I'm not going to go into detail on this table here. You guys looking at YouTube, you can take a look at the screen here or just go into your Seller Central. But, for example, like if you have a small size box size 15 by 12, by 0.75, less than one pound you're trying to send everything to one location, you are going to get a 21 cent to 30 cent charge per unit. If you're sending to two or more that same package, you're going to get 12 cents to 21 cents per unit and, like I said, if you send to four locations or more, it is no fee. All right, so let's go ahead.   Bradley Sutton: What I did was I actually went to my. This is what I suggest you guys do to go into your Seller Central and go into your shipments and look at your old shipments to see what's going on. For example, here is one of my shipments that I did late last year. This was for, I believe, the large coffin shelf, so this is an oversized box, and they had me send I only sent 20 units, for whatever reason I think it was right before I ran out and it had me sent to two locations. All right, so two locations, and one of these was in Washington. Okay, so, as you can see right here, for these 10 units, because this is a huge oversized box, I got charged $25. All right, so about $2.50 per unit, all right, the other 10, it had me send all the way to Delaware, all the way across the country, and it actually cost me $35 for those same amount, 10 units. All right, so you can see how much more it was by sending it to the opposite coast, and the one in Washington wasn't even that's not even close to me. Like I said, I'm in Southern California, so if I were to send it to California, it would have been cheaper, right, it might have been like what less than $20, right Now, what you do to calculate this out?   Bradley Sutton: You go type into your search in Seller Central revenue calculator. All right, type in revenue calculator. We're going to have this in Helium 10 eventually too, but for now, go ahead and use a Seller Central. It's a little bit more difficult to use but it has the details you need for this new fees. Go into Seller Central, find your product this one that I just did and put how many units you're going to you're going to send. So I'm going to say, hey, I'm going to go ahead and inbound 20 units of this product.   Bradley Sutton: And now if I were to ship it to one location only let's say it has me ship everything to Spokane, Washington I'm going to pay $2.70 per unit to ship this to Amazon. That's do you remember what it was? In Washington, it was $2.50. That's more than double just for shipping to one location. Now, in this shipment I shipped it to two locations, you remember. So if I ship it to two locations, I just hit this partial shipment splits and it brings down the price to $1.57. But still, that's now $31 more I'm paying for shipping. Do you remember total? On those two shipments I only paid $55. Well, now that $55 shipment just became $80 a shipment, all right, and that's only 20 units, that means I'm paying $4 just to get it from my warehouse to Amazon. So you can see that there's a decision you have to make. Like what if I could send everything to San Bernardino? Right, if I send everything to San Bernardino and I pay $2.70, but I save a whole bunch of money on my shipping, the shipping price would have to be $2.70 cheaper than what it would cost to send to multiple locations into the East Coast in order for it to be worth it. But again, it's not just the price. Now you got to think well, if I send it to Delaware, it might take like six days to get there, another few days to check in. If I send it to California, it'll get there the next day, maybe just a couple days to check in. So there's all these things you are going to have to start kind of like calculating out.   Bradley Sutton: Let me show you another example. Another shipment I did this was actually from this year was the smaller coffin shelves and I sent like 80 units total. All right. Now take a look. I sent one shipment to California. 30 units cost $25. All right. So like what? 80 cents per unit? At the same time, it had me send some more to a different warehouse in California. It was only 10 units for $8.57. So 85 cents. And then, lastly, it still was in the West, but it had me send another 40 units to Henderson, Nevada, and it cost me 37 bucks, so a little over 90 cents. All right, so the average for this 80 units I was paying. What about? I paid about 80 cents per unit to ship and I didn't pay any fees. Right, if I do the same exact shipment after March 1st? Conversely, here is one more shipment I did separately and I sent 100 units all together and it went to Southern California and it only cost me $70. All right, so that's 70 cents, about 15 cents cheaper per unit than those other ones I sent all over the place. All right, so again, these were two separate shipments, very similar in scope. One had me send to three, one had me send to one.   Bradley Sutton: What's going to happen if I have this same scenario in a couple of weeks, starting in March? Let's go back to that revenue calculator. I go ahead and put the coffin shelf in here and I say, hey, 100 units, the same exact shipment to California, to the West, 68 cents per unit. Do you remember what it cost me Originally? 70 cents. This is doubling the cost of what I have to send, or how much it cost me to send it in the old days, literally doubling my cost. Now, what about that other one where it had me send to three different locations? All right, it's still not four. It didn't have me send it to four, so I have to hit the partial shipment splits. I select three locations and now I see that it's going to cost 33 cents extra. It's not double, but now my price goes from 80 cents to $1.20, which is almost the same as the 70 cents plus 70 cents that I pay if I send it to one.   Bradley Sutton: Is your mind kind of like spinning in circles with all these things you guys have to calculate? Now? I'm sure there's gonna be hopefully easier ways that Helium 10 can help you decide which one is going to be better to use. But again, you can't just blindly do your shipments anymore. You have got to really think about what's going on. All right, let me know in the comments below what are you seeing. Go ahead and put in some of your old shipments in there and let me know what you're seeing in your account. All right, last article of the day. It's actually just a post from LinkedIn.   Bradley Sutton: I wanted to give a shout out to Jason from Vitacup and he talked about the release of Amazon's 3D photos. This was something that we talked about like about four or five months ago, when they announced that Amazon Accelerate, and now he is reporting that he's seeing it out there in the wild. Now we actually saw this a couple of days ago because when I was setting up that brand rights that I talked about earlier how I had to give rights to do that to my sub-accounts this was one of those new ones that you have to give rights to.   Bradley Sutton: So if you guys are giving rights to see the brand, go ahead and click this 3D models thing. You have to have the seller app and then it's gonna allow you to take pictures from all sides using your mobile phone and then it's going to allow you to be enrolled in this 3D beta that Amazon has going right now. So take a look to see if you guys have access to that. Now, the reason why I wanted to give Jason a shout out here was he's actually gonna be a special guest next week in a keyword research webinar. He's an eight-figure seller and he's gonna give us his best keyword research strategy. So that's just one of the many online and offline events coming up for myself and the evangelist here at Helium 10 over the next few weeks. Shivali now is going to let you guys know of all the other events that's going on.   Shivali Patel: Hi there. We have tons of online and in-person events over the next couple of months, so let's just quickly run through them so you're in the know and can potentially even plan ahead. First up, we have the virtual Billion Dollar Seller Summit from February 20th to the 22nd. Bradley is a speaker and if you plan to attend his session, you can take $150 off the price by using the coupon code BDSS2024. Again, that's just BDSS2024. At h10.me/bdss, you can also sit down with Bradley at the Sellers Edge training this upcoming week where he's gonna start a conversation with a guest eight figure seller and they're going to talk shop on keyword research strategies for Helium 10, amazon Product Opportunity Explorer, Search Query Performance and so much more. Get registered at h10.me/edge2. The two is just the number and it's not spelled out. On March 1st to 2nd, if you're interested in remotely anything Walmart and you're located on the other side of the world from me, perhaps you'll be able to make it out to Ecom Seller Summit and say hello to Carrie, who will be speaking. Visit h10.me/australia to grab a ticket. You can use the name, Carrie, as a code to save $50 and catch her session in person.   Shivali Patel: The week right after Australia, we have the Prosper show in Las Vegas, where Bradley and Carrie are speaking, but all three of us will be there. Go to h10.me/prosper to reserve a spot and come swing by the Pack View and Helium 10 booth so we can get acquainted. Don't be shy, even if you see us just walking around. Now. If Vegas is too far for you, as is Australia, then I have the perfect in between event for you, and that is going to be held from March 13th to 16th in Prague, Czech Republic. I'm opening up the conversation for strategic innovation that leads to increased profits and so much more. The link for this event is h10.me/prague. You can use my code Shivali50 for a 50 euro discount. If you don't know how to spell my name, that's S-H-I-V-A-L-I 50 for a 50 euro discount.   Shivali Patel: There will be an Amazon sponsored seller meetup in Manila, Philippines, so save or mark the date for March 21st. Bradley will be attending, but we don't have a sign up page yet. We'll keep you posted, though, and I will also be speaking at amazing day summit and attending the Amazing Days Summit in Sofia, Bulgaria. That's going to take place on April 3rd, 4th and 5th. These two events are just days apart, so perhaps it's the perfect excuse. You need to come out and spend a week in Bulgaria. If you'd like a ticket, go to h10.me/bulgaria and use the code Helium10 for a 10% discount.   Shivali Patel: The last couple of events you can anticipate some more in-person Bradley time are going to be the seven figure seller Japan mastermind in Okinawa. I might make it out to Japan, but it's still up in the air, so I guess you'll just have to come out to find out. The link to learn more about the Japan event is h10.me/japan. However, Bradley will definitely be speaking at Seller Velocity, as you can see here. So naturally I've got a code for you and that's going to be BRADLEYFIRST in all caps. You can put that into motion at h10.me/velocity. Look, guys, at the end of the day, each of these events are packed with incredible sessions, knowledgeable, expert speakers and the invaluable opportunity to network and honestly, I couldn't tell you just how many connections I've made by attending these events and the strategies I've learned to implement into my own business so I can take it to the level I'm hoping towards. So, really, if you can come, come, we'd love to meet you in real life and we'll see you there.   Bradley Sutton: All right, thank you, Shivali, for those events. I hope to see you guys at some of them. One quick thing, guys if you didn't get our notice we have a new message board or forum. That is on our website. So sign into your Helium 10 account and then go to forum.helium10.com and you'll be able to post messages there, interact with other Helium 10 users and see some announcements and strategies that myself and Carrie and Shivali are doing. So, again, forum.helium10.com. All right, let's get into our Helium 10 new feature alerts.   Bradley Sutton: The new tool that Helium 10 is coming out with right now is probably the most asked for tool last year 2023, of what, when I was on the road, people asking about this and something even beforehand I had in mind. Now, before I get into how to use a tool, it's kind of important to understand the background of how we even came up with this. This wasn't like my idea or something, but it's something that's been on my mind for a while Now. As you guys may or may not know, I used to run the content team here at Helium 10. And now I still write blogs to help out the content team, and something we've always used is this software. The one that we're using right now is called Surfer SEO and it's really cool Like we have blogs for SEO, right, and it gives me all of my kind of like titles that I need to have and then all of the main keywords that I need to put in blogs and it tells me how many times I need to use it, where I have to put it and, as I'm writing my blog, it gives me the score of how I'm going to be ranking for Google SEO and it tells me also how I'm doing compared to other blogs about the same subject. And so I've always thought, well, you know, like that would be kind of cool thing to have for Amazon sellers.   Bradley Sutton: And Amazon sellers thought the same way. One of the you know, as I was touring everyone said, hey, we like a tool that allows us to kind of like take, hey, the best keywords from Helium 10, but then helps us to understand where we need to put it in the listing and how it kind of stacks up for the Amazon algorithm and then how my competitors are doing it. All right. So I'm going to show you guys how to use this new tool. It's in listing builder, but let me just tell you right off the bat like. I actually spent, you know, like four months on a case study, making like more than 150 listings in different accounts and trying all these different things that kind of like the best they can decode the Amazon algorithm to see, hey, what forms of words work best for the Amazon algorithm, what helps the ranking, what kind of frequency, what does it matter where the keywords are, et cetera. So I did a lot of work on this, but let me just say there is no buddy out there myself included who can tell you exactly how the Amazon algorithm works. It doesn't work that way. All right, it's not like I can just give you an exact formula, but what we, what I've been able to do here is get it to a formula here that will give you the best chance at having good SEO for your Amazon listing. All right, so where you find this tool is now in listing builder, all right.   Bradley Sutton: Now you're gonna see a little bit of different things here. There's some things that, based on when you're seeing this video, it might be different Later on, like these colors might be gone. You're gonna have the number here of how many times the keywords came up. We'll update this video later, once this tool is fully finished. Like I said, it's in beta. But the first thing you do is just like you normally do with your keyword research. You're first gonna get all your best keywords from Cerebro, whatever other tools you have, stick them all now into listing builder. Before I didn't have you do that, remember, I said, hey, only get your 20 best keywords, right, and then the rest of the keywords just find the individual words. That's no longer.   Bradley Sutton: With this new tool. You can go ahead and throw all of your keywords into listing builder at once. You don't have to separate the best and the worst. One of the reasons why is because now we have the Cerebro competitor performance score. Again, this is from Cerebro and it tells you what are the most important keywords for this niche, based on what the listings are all ranking for. Very highly, all right. So I put all 116 phrases right here. I also see the search volume and it breaks it down here on the top to all the one and two and three word parts of these phrases, so that I can see hey, what are all of the individual keywords that are showing up here, what are the two and three word phrases that show up in multiple phrases? Now, after you get your keywords in here. You scroll down, you're going to see your original listing quality score if I already made my listing here on the right-hand side, and that's just based on Amazon best practices, like you know how many characters in your title, things like that. But the new part here click on Keyword Performance Rank and what you're going to want to do is add your competitors. Okay, so this is something new. So this here is a bat-shaped bath mat that I was doing. So I went to Amazon and I wanted to put in all of the top bat mats here and I just pasted all of the ASINs or I could have just selected it right here in this Add Competitors section and now, instantly, based on these keywords that I already got from Cerebro, it is going to give me a score for every single one of these competitor listings that we see right up here, and actually the number one listing just happens to be the product that is selling the most, all right, so it kind of shows that, hey, this formula is a pretty decent indication on how you might be doing in the niche, potentially, all right. So that's what you're going to see right here when you click on Keyword Performance Rank, and then once I make my listing now it's going to give me a score. So right now I'm not first, all right, I might need to tweak my listing a little bit. This is only version one of my listing. It says I'm second out of 10 competitors. All right.   Bradley Sutton: Now, if you want more detail on what is going into this Keyword Performance Score, well, it is based on a lot of these kind of like match types. There's five of them that I kind of pinpointed with all of my tests that I was doing, and it also has to do with where in the listing it is. You know title is the absolute most important. Search volume is something that is factored into the score as well. The points is the next, and then description right, and then you get different points based on the search volume and then based the highest points for a keyword is exact match, like if the word is coffin shelf, you put coffin shelf and then that's an exact match. The next one that you also get points is plural or singular match, so like it's coffin shelf or coffin shelves, right. Next is a phrase match, but a partial phrase match, all right. So it gets really down and dirty. Guys Like I did a lot of work trying to come up with this formula. So when you get into this tool, put your mouse over the little eye, the little information, and you will see, kind of like, what all of these different match types mean. And then, as you are making your listing, you will literally see this score change based on these factors, right here.   Bradley Sutton: Now, remember, keyword stuffing is not suggested. You, I did see that some kind of like duplication of keywords is good in some circumstances, but you're not going to get points, extra points, by putting the same keyword five times in a listing. The first time you put it, and if it's in phrase form, that can get you the most points. If you have it again, that actually can kind of like let Amazon know you're especially relevant for it. So you are going to get some credit. But as you play around the score you'll see that it's not the full credit as if you like the same one that you put in the title.   Bradley Sutton: Now again, I'm not going to sit here and say hey for a fact. If you get the top keyword performance rank out of your competitors, that's going to guarantee that you're going to get the most sales. Obviously, a lot more things have to be considered when you're talking about getting sales on Amazon. But this is what I came up with and our data scientists. I'm not smart enough to make like full formulas here. I had to get the data scientists help, but this is what we found will give you the best chance to really make sure that Amazon knows that you're relevant. I'm going to have a few workshops coming up on just general listing optimization techniques, but once you have all that down, this is what is going to help you really bring your keyword research and your listing optimization to get the best bang for your buck.   Bradley Sutton: So I want you guys to try out this tool. Like I said, it's in beta right now. New things are being added to it every day. If you have a diamond counter hire. Elite members have been playing with this for weeks, but now it's to a point where, like, hey, if your diamond are higher, for now, we want to get your feedback too. So please give this a spin and then, if you have any questions or comments on it, reach out to customer support and let them know about it, and we'd love to hear from you to see what you think about this tool that everybody was asking so much for the last year or two. All right, guys, thank you very much for joining us on this edition of the weekly buzz. We'll see you next week to see what's buzzing.

Ever felt like you're just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this month's TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your product's strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective. Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesn't stop there—she dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates. Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether you're dealing with keywords that command their own stage or those that perform better in an ensemble, Madalina's methodical approach to campaign structure ensures you'll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge that's sure to give your Amazon PPC efforts that extra edge.   Episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss: 00:00 - PPC Strategies and Campaign Optimization 02:21 - eComcy's Approach to PPC Campaigns 08:21 - Strategies for Launching PPC Campaigns 12:29 - Relative Rank Filters and Adjusting Strategy 13:32 - Improve Amazon Rank and PPC Campaigns 20:38 - Advertising Strategies for Amazon Sellers 23:11 - Advertise With General Category Terms 26:31 - Considering State-Specific Strategies for Sales 31:29 - Using Free Retail Space and Placements ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript   Shivali Patel: Today, on TACoS Tuesday, we sit down with Madalina from Ecomcy to talk about a variety of different things related to PPC, for example, how to do keyword research, how to set up your campaigns, recommendations for launching and what kind of key metrics to look out for.   Bradley Sutton: How cool is that? Pretty cool, I think. I want to check estimated sales for products you see on Amazon. Or maybe you want to instantly see how many listings on page one of a search term result have the actual searched keyword in the title. You can find all of these things out and more with the Helium 10 Chrome extension tool X -Ray. More than one million people have used this tool. Find out what it can do for you by downloading it for free at h10.me/xray.   Shivali Patel: Hello and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our monthly TACoS Tuesday episode, where we talk anything and everything PPC. Today, our guest is from Ecomcy, which is an Amazon and Walmart ads agency, and our guest is Madalina. Welcome in. How are you? I'm great, thank you, how are you? I'm good. I'm good. I'm glad to have you on. I know that we're talking all things PPC. We're going to have some questions kind of filing in and it's going to be AMA style. But in the meantime, how about we talk a little bit about you, so what you do at Ecomcy, how you got started in this field and what have you?   Madalina: First of all, thanks for having me. I'm super excited and I'm really nice to see everyone just joining from different parts of the world. So I'm Madelina. I've been in the industry for the past six years yeah, doing everything Amazon and then specializing in PPC, because I'm more like a data lover, you know.   Shivali Patel: So I've started doing PPC at Ecomcy and now I'm the PPC lead and do you offer such an important service to F that PPC is so monumental for any business? So I'm excited to talk a little bit about how you guys kind of approach your PPC campaigns, how you audit, how you optimize, and so let's kind of just dig right, deep right. How does Ecomcy navigate its PPC campaigns? Like, when somebody comes to you with their campaigns, what is sort of the first way that you really look at it and audit?   Madalina: First of all, we would be looking not only at the advertising campaigns but we would be looking at the products overall and kind of reverse engineer performance, this against to the client's target. So if we have issues with sales or if we have issues with profitability, we would be basically reverse engineer from there and kind of see like do we have a PPC order percentage that's too high? Is our organics doing okay? Obviously, we would be using Cerebro and all the 10 tools to kind of like reverse engineer performance, see how we're being compared to the markets and things like this when it comes to PPC. So of course, ppc plays like a very, very important role but like my point is that it's not only PPC that goes in here, because we kind of like look at performance overall. So at an advertising level, we would be basically assessing main metrics like collect rate. Is everything that we put in our ads kind of relevant to our audience? We would be looking at conversion rates, see, like if there's anything we can do at a very detailed level when it comes to like placements or things like this Are we doing migrations? Are we doing like all the different kind of placements? Are we doing all the match types? So kind of like going through a very detailed audit to see is if, basically, the client objectives are being reached or not. And if not, what else are we doing in order to reach the objectives?   Shivali Patel: Yeah, I know, I kind of threw you into the deep end there, because there are so many different things that are part of the PPC campaigns. Right, you have your ad structure. Maybe it's something that's an underlying factor. I do see we have questions starting to roll in, so let's go ahead and start with how to start PPC. So I guess, for this question, if somebody is just starting I know we just talked very briefly about auditing what about if you're just getting started? Is there a specific campaign structure or, like match type, specific kind of ads that you recommend?   Madalina: Yes, so we usually start with the bare minimum and that would be exact campaigns for your very relevant keywords, right? So we would be using the cerebral tool in order to find what are your competitors are ranking for and then, with kind of like, find your most relevant keyword and start exact campaigns from there. So I think that would be a good start. What I usually like from there to the from there as well is not to limit only on exact. Also do like a broad plus to, so a broad modifier to ensure, like you kind of find the long pills from your highly relevant keywords as well. So that would kind of like ensure you're using the, the budget, in the most efficient way. So that would be the like the match types I would use. Then, at the structure level, like there's a whole debate like how to organize your campaigns and things like this. It's up to you and the tools you'll be using to optimize campaigns. We would prefer to kind of like put all the highly searched keywords in one campaign because we can monitor them more closely and we can better understand performance. We can change the placements, do they partying, change budgets more easily, and things like this. And then for the maybe lower volume keywords, maybe like add maximum if they're super low volume. I would say maybe like 15 keywords max per campaign and then try to put them, to group them based on intent. So then when you look at the very high level in your advertising console, you understand exactly what performs well, what kind of targets you might want to dial down on and things like this. There's a lot, yeah, there's a lot to start with, but don't get overwhelmed. I bet that's also an advice. Don't get overwhelmed because, yeah, it's, even if you start with the exact and doing like a broad modifier, you should see some performance. If you don't see performance, then getting that through us, we can trouble you.   Shivali Patel: Right, right, I think the most important thing is definitely what you said is just getting started and then modifying from there. Something that you did mention is budget. I've heard sort of a debate even on that aspect, right, because some people say you should start with a really large budget per day and then just bid a little bit lower. Some people say, just go based off of what you can really work with. So what is your take on that specifically?   Madalina: So it really depends on your product price and your estimated conversion. Because let's say you have a product price that's $20 and your target A cost, let's say, might be 100% to start with, your budget could for that particular company let's say might be $20, right, so you can work it out this way If you have a higher price product, then of course you can work on your budget as well. But I would reverse engineer it from the price of your product and based on your estimated conversion rate.   Patel: Good advice, good advice. I feel like my broad match campaign is always burn money, so it's always a tricky game getting the right sweet spot. I see we have some more questions, so let's go ahead and pop those onto the page. We have Yizak. He says I'm about to launch two new listings Congratulations. Any new strategies? Do you have any PPC recommendations for launching? Which keywords do long tail, low search or high search volume?   Madalina: For the long tails. I would definitely add your long tails. It's all based on relevancy. So if your long tails are relevant, definitely add them in your campaign. If they are high in search volume, just make sure you start with low bids in order to make sure you can't control the spend. You can always go back and increase bids, but if you wake up with a very high spend that's you can't go back on that. So make sure you set up low bids initially. I would say start with the classic approach Go and research your competitors, see what they're ranking on, see if there's any sales you can sell from them With the highly relevant keywords you'll be targeting and, of course, add those keywords in exact campaigns. Then start with the broad modifier to do the long tails. You have a limited budget.   Shivali Patel: All right, we have. What are the key metrics?   Madalina: you are following we love conversion rate, we love orders, so that is a key metric we are looking at. Other than that, to define relevancy, we look at click through rate as well and down the profitability road we would look at clicks, impressions, spend a-cost, total advertising cost of sales tax cost and things like this. So basically a lot of metrics, but the key ones would be basically conversion. So it's like how your campaign is going and then how much traffic you're putting into or you're receiving from us on impressions and clicks, Amazing.   Shivali Patel: We also have Ismall who said how to research keywords. Now, of course, as somebody from Helium 10 can also say, you can check out the Sears Sellers podcast. We have a few episodes that Bradley has done for keyword research, like master classes that you can go in and check out how to do keyword research using Serebro Magnet, some other ways. But, Maddalena, I also want to hear from you sort of how you guys approach keyword research.   Madalina: Yeah, so we are actually in line with the Hewley Newton approach. So we would be, with this, very important to look at your market, study your competitors. So find your competitors first and you can do that by looking at your product features. So the price would be very important, the number of ratings, how many, how established they are in the market and things like this. So first find your competitors, then find your keyword based on the competitors and this is where the Cerebro will come in and you'd reverse engineer based on the keyword competitors would be ranking on and you'd try to go for those particular keywords. Now the Cerebro also have that relevancy column which you can look at. So basically, try to go for. You basically assess relevancy based on how many competitors would be ranking for your product. So try to look at the keywords that are the most relevant ones in order to prioritize those in your advertising campaigns and then be higher on them and try to base your launch strategy on them.   Shivali Patel: Basically, I think what Madalina said is really important. You guys can go in check out relative rank filters inside of Cerebro or Magnet. But in doing so, in running a multi-ASIN search, you can then go in check out where you're positioned in accordance with your competitors and then adjust your strategy. So let's say you have a really great competitor who is killing it and you see that they're ranking higher than you want a specific keyword. You can use that keyword, adjust your strategy and incorporate into your listing or into your PPC campaigns and then vice versa, if you have some of these other filters, you have Amazon recommended rank, you have your sponsored type. You can go in reverse engineer somebody's PPC strategy If you're doing a single-ASIN search. There's so many cool things to do. So, again, make sure you guys go and check out the Ceresellers podcast I'm talking about with the masterclasses. If you type in masterclass, you should be able to find it. We also have Tassine from Germany Any Amazon report to check day parting performance and your rank on Amazon.   Madalina: Yes, so there would be. So we have that in Adtomic and I love the Adtomic performance graph on it. But if you're using Amazon, there is a sponsored product report. You can download it. If you go in the sponsored product, then it's the campaign one and then you have the hourly. You just have to choose it hourly and then we'll go for the last 14 days. I don't like the fact that it's for 14 days Only. Helium 10 has for 60 days, so I do love that.   Shivali Patel: All right. We also have Abe, who's responding to something I said about the Broad Match campaign. He said Nake Shivali negate frequently in broad. I do negate frequently and I use Adtomic. So Adtomic lets you set up rules and suggestions. I suppose I probably need to go in there even more frequently. However, speaking of Adtomic, I hear that Ecomcy uses Adtomic, so I would love to know a little bit about how you guys use the tool itself for all of your clients.   Madalina: It depends on the client, on the brand, on the product, so we don't do an overall approach. So we would be basically going with some benchmarks and we would be setting up some rules in atomic based on them. So we would be looking at the main metrics we talked about, in fact, like the conversion rate, the clicks, the impressions, overall spend for that particular target, and we would go with those kind of metrics and set up rules and kind of like if performance is not good, based on the category or the product, decrease speed. If performance is good, increase speed and things like this. We do want a very, because we put a lot of time into knowing the product and understanding the category and things like this. And we would be manually going and approving the bid suggestions, Because if the audience doesn't know, basically what the atomic would do is to give you some suggestions, bid suggestions or budget suggestions or negative keyword suggestions and things like this. So then we would be manually applying those to make sure our knowledge is combined with the knowledge we put in atomic and make sure that we understand what kind of actions we took and then how the results were affected by those particular actions. So kind of like track and measure this way. Yes, and again, it would be like it would depend on the product market category and things like this, and then on your goals as well, If you want to be more profitable, even to increase sales, and things like this.   Shivali Patel: We also have another question on the thresholds, since we were talking about the key metrics before. So what are the general thresholds for click-through rate and conversion?   Madalina: Yeah, I love that question, but it's a yeah, it will really depend on your category and on your product. Because, yeah, if you can see very big variations from one product to another, I would really throw you off if I were to give you some benchmarks. I don't know, at some point it used to be like 0.3, let's say, in click-through rate. Now, let's say, we are seeing a little bit of an improvement when it comes to click-through rate and conversion rate. Again, it really depends on your product. So, yeah, now you can actually see that in the product. You can see some ideas of your category conversion rate in the product that Opportunity Explorer, as well. If you search for the niche, you can basically see the conversion rate for that particular niche.   Shivali Patel: What is the best metric to use, in Surabro or Magnet, to find the most relevant keywords for the product that you are selling?   Madalina: So what we usually do internally I know there's now the column that shows you how many computers are waiting for that product we are doing the report to make sure there's nothing we're seeing in the filter things down and things like this, and we would basically just apply a relevancy for a new lot to better understand, based on the keyword relevancy as well. So Sorry, let me take that from the beginning. Basically we would be taking like the, what sounds relevant. We would be clustering that and then apply a relevancy column from formula from there in with the data we downloaded from Cerebro.   Shivali Patel: I think that answers that. We have explained what is the best match type for PPC broad phrase and exact.   Madalina: I wouldn't say there's something like the best match type because, again, like, it will depend on your product and your target. Exact is the most controlled one. So from a profitability point of view that's your best, let's say, because you can really like the search terms you would have would be essentially like the search terms you wanted to put in that campaign. Then phrase is good, like for a mean between discovery and then broad is best for discovery. Broad now is super broad on some accounts actually and on some products. But yes, I would say if you're launching, exact is your best friend. If you're, like in a discovery phase and trying to find new keywords, then broad and phrase would also be good friends.   Shivali Patel: Okay, now we have. Ysak has asked. I found around 80 keywords or phrases relevant to my product. How many exact campaigns would you do or should do, and do you use auto campaign for launch?   Madalina: Yes, auto campaigns could be good for launch. Again, like, depends on your budget, depends on your product and how much you want to invest in discovery. You, it would be good to set up auto as well, but usually, like, if your budget is limited, go with a lower budget and lower bid on auto, just to ensure your budget is distributed nicely in those exact you put a lot of work discovering already. So about the 80 keyword phrases relevant to your product. So depends on your search volume, depends, like how popular those keywords would be on Amazon. You can I that does sound like a lot of keywords. I would say that will be like. If you imagine if you, if all your keywords would have one click you already have and you have like a dollar cost per click, you'd already have 80 in spend only from those particular keywords only with one click. Depending on your conversion rate, that will obviously be higher. So I would maybe try to filter down a little bit more. But again, depends on your, on your budget and your launch strategy, your product. I would do for the very, very low volume keywords I would do 10 keywords per campaign and then for the high volume keywords I or medium volume keywords, I would do five keywords per campaign. Then for the very high volume keywords and the ones that you're really trying to to go with for the launch, I would do only one keyword per campaign. You can control the placement that you can do. Sorry, you can play with the day parting and things like this, because, yeah, you might have if they are very high in volume, you might be surprised with how much they could be spending.   Shivali Patel: So, if I sum that up, just for those of you that are listening, maybe four or five that are very high search volume, very highly relevant, that you do want to rank for just one each and exact match campaigns, and then the medium style ones, maybe five keywords per and then the low would be 10 to 15. I believe is what you said at the beginning, right? Yes, exactly Okay. On the note of exact, this person's asked the number of keywords in campaign structure. I can see that you avoid making too many single word campaigns. Is there a specific reason for that, like difficulty to manage it or something else?   Madalina: Yes, so when you start especially, it is quite hard to manage it. If you don't have like a tool like atomic, I would say, yeah, it would be. It would be quite difficult to look manually in each campaign, you know, and kind of apply your bit. So that that is the main reason why you wouldn't do too many single word, too many single search term campaigns. Yeah, just to clarify. Actually, you don't mean single words, right, you mean single search terms.   Shivali Patel: I think it's yeah, single search term inside of campaigns. But for any of you guys who don't use atomic at the moment and you want a free demo, you can go to h10.me forward slash atomic. So that's h10.me forward slash atomic. If you want to get a free demo of atomic to learn how to use it. Hey guys, been working with brand related terms, tried branching out to general category terms. Currently running campaigns with limited sales. What should be the strategy here?   Madalina: So I guess that's where you're taking most of your traffic from. But you're also doing a general category search term, like a product I would imagine, a sponsor product category target. So I would do, I would ensure, like, apart from the branded search terms, you also have those kind of product descriptors in your exact and broad plus or phrase. So back to the, the garlic press example, like if it was Nike garlic press, let's say, yeah, you, you are everything on all the the branded search terms, but also make sure you're advertising on garlic press. So your product descriptor and then go, go from there again like, check your competitors, see where they're getting their sales from, do some some keywords, research and ensure, like you, you also like, do all the the exacts that are not related necessarily to your, your brand. And then, apart from, like the, if you're already running only sponsor products, I would also ensure you're doing like sponsor brands, sponsor brand videos for your branded search terms. Sponsor display you're targeting your own asians and then you're doing sponsor display targeting, free targeting, the kind of thing. So ensure, like all the different advertising types are also being ticked for your branded search terms, if that's where your, your, you have seen performance.   Shivali Patel: We do also have whether or not you should run campaigns for competition brand names when you are just getting started, when you're just launching.   Madalina: Yes, I would. Well, those would be relevant targets, I guess, again, it depends on your budget. It depends how closely related your competitors would be as well from a price perspective and from a reviews perspective. If they are very popular in Amazon as well, like how much visibility would they get out of it? What's your plan with the launch? Are you planning to seal sales from there, from them, or are you planning to rank on other keywords? So if you're planning to rank on other keywords organically and those are more like extras you might want to steal some sales from them, but that's not what your strategy is focused on. I would just run them with very low bid see how they're working, see how they could convert. If that's your strategy, if you're stealing sales from them, definitely run campaigns on them. But yes, again, it depends on the different factors regarding search volume and the metrics I've mentioned.   Shivali Patel: We have a question here that says we all sell better in some states and worse than others. So is this something that you consider in your strategy and, if yes, how?   Madalina: To prioritize the market. Sorry, I'm not sure I'm understanding the.   Shivali Patel: Really, this is just more widespread. Let's say you're selling in the US marketplace and you know that your consumers are purchasing more in a given state, then is that something that you consider?   Madalina: I guess, yes, you can definitely tailor your strategy based on the different states as well. You won't be able to advertise differently in different states, unfortunately. We hope that will be a feature that will be released soon. But, yes, you can definitely target keywords that are for the different states and you can potentially use day parting as well if there is quite different. I guess the states are super differently from a geographical point of view. It's super different from a geographical point of view and then you might see some performance differences. You could potentially use day parting to tailor that strategy.   Shivali Patel: So time zones if you know that certain time zones are selling better than others, then definitely day parting. But outside of that, I think your best bet, if you were going to go that route, is really just external traffic. Right, it's going to be Facebook, I think, is where you can actually segment stuff like that out when you're going geographically speaking if you want to do certain states. But that's completely off Amazon. We have a defensive PPC question. What tactics do you recommend to cover more real estate from your own page? What is your advice to sellers when they have competitors that push very hard PPC on your listing or your product detail page?   Madalina: We would make sure we are targeting ourselves. So basically target your own AC limit when it comes to a sponsor product, because you'd be basically following the customer throughout the journey, and then it's not only on your product page but also target those customers that were interested in your product and also target your product in your whole catalog. So make sure you have a defensive campaign for all the products in your catalog, and that covers sponsor products, sponsor brands, sponsor brand videos and sponsor display. It depends how popular your brand is as well, because sometimes you might want to, as you say, have a defensive strategy. Other times you might just want to ensure you're getting sales from it, because the page could be already super cluttered by other search results and also depends on your product performance. So, let's say you have some product that you're launching right now and you might not have a great visibility on them. There is a chance you might not even index on those products for your brand names. So definitely, I would definitely target the new products to ensure they are at the top of the search results. You also want to make sure the customers are not too distracted when they go on your page, so make sure that you keep them there and show them what other options they can have from you. Also, make use of the free retail space when it comes to stores sorry, the costs and publish a lot of costs, so those will appear on your product page. Yeah, basically, use all the different types of placements on your own ASIN.   Shivali Patel: So I know we're kind of coming up on time here, but I just wanted to leave a little bit of room to give you some space to talk a little bit about how people can contact you if they want to reach out to you or talk to Ecomcy.   Madalina: business@ecomcy.com and we also offer a free audit. We're happy to look at clients' performance, see how we can help increase their sales with PPC and also with product optimization. We also do Walmart, so in case I didn't mention it. So we are happy to help on that side as well. And actually for the audience here, we are happy to offer a 25% discount for the first three months as well. So just let us know if you need any help and you can get the freebie as well on your first three months Amazing.   Shivali Patel: So I know you mentioned Walmart really briefly. I know we said we were closing out, but just really quickly, do we have any Walmart sellers here that are watching and do any of you actually sell on the platform? I'd love to know because I know a lot of our questions were kind of geared in general or like mostly Amazon based. Thank you so much, Madalina, by the way, for being here, and it seems like people got a lot of value out of it and I'm excited for this episode to go out. All right, take care.

Ever wonder how an Amazon seller jumps from zero to hero with a product that defies the odds? In our first-ever Seller's Edge Series episode, let's explore success stories, product journeys, and every tactic that will help you find your first or next E-commerce product. Special guest Shivali Patel, brand evangelist at Helium 10,  joins us bringing the heat with a story of how a $45,000 revenue bomb was dropped in just two weeks after launching in Q4, proving that with the right strategies, such as leveraging BlackBox for product research and adding unique value, anyone can stand out in the crowded Amazon marketplace. Finally, for those ready to expand their horizons, our brand, Manny's Mysterious Oddities, is branching out into the bat niche, where opportunities lurk in the shadows. Using Amazon's Product Opportunity Explorer and Helium 10's BlackBox, we dissect how to scout and validate new product extensions for your Amazon brand. This episode isn't just about telling you what worked; it's about showing you how to pivot and roll with the punches, finding those hidden gems in the market, such as bat-shaped bath mats, that could become your next big win. And for the cherry on top, resources and podcast episodes are flagged to help you turn these insights into action. Join us to learn about these actionable strategies, and let's raise the stakes in your Amazon selling game.   In episode 533 of the Serious Sellers Podcast, Bradley and Shivali discuss: 00:00 - Sellers Edge Monthly 00:31 - Strategies for Finding Profitable Amazon Products 04:50 - Discover New Business Opportunities at Trade Shows 15:55 - Profit Margin and Sales Success  19:16 - Discovering Product Opportunities on Amazon  24:16 - Bat Niche Product Opportunities Exploration 30:47 - Launch New Product At A Higher Price 31:29 - Advanced Keyword Research and Product Opportunities 37:27 - Combining Amazon Brand Analytics and Helium 10 BlackBox Data 42:36 - Brand Analytics and Launch Strategies 43:38 - Accessing and Listening to Podcast Episodes Transcript Bradley Sutton: Today is our first ever Sellers Edge Monthly Training. In this episode we're going to go over how I found a brand new product that I can come in at a price point twice as much as the competition, and how Shivali was able to sell $45,000 on her brand new product in only two weeks. How cool is that? Pretty cool, I think. One, two, three, four. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, as mentioned, this is the first in a new series that we're going to do monthly where we go over a different topic in our sellers edge training webinar. I actually recorded this in front of a live audience, so this episode might have a little bit different sound than normally and there's definitely some interactions there, but we have here cut up the highlights from that training and basically I'm going to show you how Shivali took some steps to have a product that nobody can compete with her in and it was over $100 and she was able to get 40% profit and sell $45,000, even though she launched right after Black Friday Kind of crazy. And then how I am launching a product like in the next couple of weeks and I'm going through all the steps on exactly how I found it and how I can have a higher price point as well, and we go over some other product research strategies that I think will definitely be able to help you guys. So this is a new series. Hope you enjoy it. Bradley Sutton: This is 100% based on value that can help you find your first or next product to sell on Amazon. Here we go, welcome to our new monthly workshop. We call it Sellers Edge Monthly Series, and this one is entitled how to Find your First or Next Product to Sell in 2024. So we are going to start off with a real life experience. I'm going to interview somebody right now who launched a product and had a lot of success on Amazon, especially in Q4, which is kind of like when people say, oh, you should never launch a product during that time. So we're going to ask Shivali to come on the show right now. Shivali, you there? Shivali Patel: Yes, I am Awesome. Bradley Sutton: I want to talk to you about your product launch. We had you on the podcast a few months ago and you were talking about this long journey of getting it ready, but then you actually launched in December. But for those who maybe didn't hear that podcast, let's start on this. You were selling on Amazon years ago and then you've always been selling for years, like books, but you really wanted to have a physical product to sell. A lot of people here they're looking for their first product, so they might have been kind of like in a it wasn't your first product but you were restarting it, so there might be a similar situation to you. So how do you tackle it? First, like, were you like hey, I want to try to find a product that just there's a lot of demand for it. Or you like hey, I want to find a lot of demand, but it's got to be something that maybe I'm passionate about. What was your thought process when you first started? Shivali Patel: I was quite open to whatever opportunity I was finding. I was using Blackbox, which I love because I come my first brand I launched years ago. I did manually. I was inside of Amazon, going through best sellers list, looking at BSRs, trying to understand the reviews, figure out what I could do better, and that's great, it works. But it takes a long time, and so that's where software like Blackbox is really, really helpful, because the process is over 2 billion data points daily right, Something that you can't actually do. So going in I was pretty open. I did many, many searches inside of Blackbox and then from there, started narrowing things down based off of different parameters. So whether that was profitability I mean all these things are important but profitability, what I can add? Value creation, the price point, checking out the market, the competition, what sort of reviews there are yeah, and I also did go to trade shows as well, so I went. I actually flew out. At the time I was considering a cocktail smoker kit. Bradley Sutton: What is a cocktail smoker kit. Shivali Patel: It's those for anybody who drinks. I mean you don't have to necessarily have it be a cocktail but a mocktail or even smoking. Your food comes with a little blow torch and then a different oak piece. Bradley Sutton: Yeah, I see that. Shivali Patel: Yeah, it's really nice. But I was considering that and a supplier ended up saying, hey, I'm actually in the US, and so I flew out to meet that supplier in person, which is a really, really cool experience. There was many vendors there, people that have flown in from Indonesia, from China. I got to see actual products, field them, try to negotiate a price point, get a basic understanding. Cool Enough is I ended up meeting somebody who helped me design a brand new product which I'm hoping to launch eventually as well. Bradley Sutton: This was at the trade show that you went to. Shivali Patel: At the trade show. Yeah, so they designed in a completely new style of a product for me. Bradley Sutton: Okay, so that's the first thing that's probably interesting to. Maybe some of you guys haven't thought about that, but you know, maybe you think that, oh, the only place you can go to trade shows which is 100% accurate, like it's a great place to go, is like in China. But what she's always talking about, I believe, was in Chicago or somewhere in the United States. So sometimes you know a lot of Chinese factories, indian factories and other factories. They'll come to US based trade shows and it's also a place where you can go and meet a supplier. Maybe you've been talking to online, like she was doing, but also you might meet somebody else. That is completely not even why you went there. So in her situation, she met somebody who's helping her design another product. So then that original product, the Smoker Kit you went to that trade show. You kind of like I'm probably not going to do this. How did you land on this makeup bag that you ended up going with? Shivali Patel: I found it inside a black box and I saw many different keywords. Actually, I was using the keywords tab. I went through and I did a few other things. I did the regular products tab, I did the keywords tab, I went into product opportunity explorer inside of Amazon. I was looking at Etsy and Pinterest trends as well. Anytime I was scrolling on social media. I mean the list was massive. And then eventually I found, I think, five to six different keywords inside of the keywords tab that were all related to the bag, so obviously there was a growing demand for it. And then from there went into the product validation and I felt like I could actually contribute something to that space, because I grew up in fashion and in the beauty personal care sector. I guess is something that I've taken time to educate myself on and spent many hours with, and so when I started having conversations after that with you, I think we also had a very unique pitching point that I felt I could go onto the market with a premium price point, because anytime I'm selling something, the value of creation is important, but you also want to make it worth the person's while. So if I'm going in with a premium price, I want to over, deliver on it, and I think this bag really hit all those spots. Bradley Sutton: And this was a high. The current the market was kind of high, aren't most products there like 80, 100 bucks or so? Shivali Patel: Now. So when I was looking at this product, everything was 30 bucks and I wanted to sell it for 120. And I knew I wanted to sell it for somewhere between 120 and like 140. But by the time that I actually launched, there was a couple bags on the market that were selling for 160 with a lot less value. In my opinion, they're nice, but also, if you think about anything else in the world you have your cars, you have your coach bags there's always a market for something. So I suppose at that point it's just what you're planning to or who you're really getting. Bradley Sutton: So then you know a lot of people here in this room. You know they might not be able to afford a product that requires an investment, you know pretty high, because you know if you're having a 100, $120 product, you know your costs might be like 30 bucks or 40 bucks a unit. And then, if you're, what was your MOQ, by the way? Shivali Patel: My MOQ was 500. Bradley Sutton: 500, all right. So, like, you guys can do the math, if you're buying a product that costs $30 and you have to order 500 or 1000, you know you're already talking about 15, $20, $30,000 before you even consider shipping. However, on the flip side is if you can afford that. This is just by itself a way that you can differentiate yourself from from these saturated niches, because not that many people can afford to go into a niche like that. So you're immediately kind of like disqualifying a lot of the potential people that you might that you might, you know, be going up again. So let's fast forward. You know, you took a few months. You started designing the product. You're looking at different, different needs and you actually built in like your own program. Since you're kind of like your own influencer, you're like, hey, I'm going to sell this product with also like this course, and so just, you know, briefly, like in a minute or so, can you talk about how that idea came? And then what's the deliverable? Like, like, are people getting this, this card inside the thing that says, hey, sign up for my beauty course, or how did that work? Shivali Patel: I have always sold physical and digital products separately, and I thought it would be interesting to combine the two, especially because a lot of the competitors inside of the makeup bag market were selling, essentially as the add-on, a 10x magnifier. It was like a bonus piece that people throw in for bundling options. And I know for me, while a magnifying mirror is helpful, I don't actually use one on a day-to-day basis, so it has no real value for me as a consumer, not to say that it doesn't for somebody else, but for me. Outside of that, they also had these little travel jewelry compartments, which is great, but again, what's something that would be more of an experience, right, that would justify $120 price point. And so I started looking at the intersection of a digital course or a live coaching element, which one increases your touch points with the customer you get to hopefully get with, of course, in like, I'm not saying anything, black hat, I'm just saying that you can get to know, maybe, your customer a little bit better and then you'll know their order number so you can ask them to request a review a little bit later on. But yeah, the delivery aspect of it for the actual course is the product insert, which I created a QR code using Helium 10s portals and then just put that in so they get access to exclusive course that pretty much no other competitors can replicate, right? Because it takes a significant amount of time to go through and film a bunch of videos and then also end up taking time to do live coaching as well. Bradley Sutton: Yeah, hold on. I want to pause you right there because this is important. I want to make sure people understood the main point here. We hear so much and maybe you who haven't started on Amazon yet you've probably heard oh my goodness, it's too late to sell on Amazon, or there's just too much competition, or no matter what I sell, everybody's going to copy me. And then everybody's going to do it and have a low price. And, guys, let me tell you that's, first of all, that's not true. Like in some, you know, like categories, maybe, okay, maybe that's true. Like, if you just have a generic product, could everybody copy you? There's not much room for differentiation? Sure, but there are so many opportunities out there where you as, like you know, if you're selling in Europe, you're Europe based. You're selling in America, you're US based. There's things that you can do, there's skills that you have, or maybe, utilizing the network you have, that you can kind of like competition proof what you're trying to make. So, Shivali, she was like what can I do that? You know, probably the bakeries that are trying to sell direct on Amazon can't do All right. And one of them was like, hey, she's like let me make an actual course that nobody you know no Chinese factory or Indian factory or any other country that makes this are going to take the time to find an American based influencer and film this whole course and have that be a threat. Bradley Sutton: Like literally nobody is going to do that. So this is something that she has like a 100% exclusivity on that she never has to worry about competing with other people and it's going to allow her to keep a higher price point as well, because there's this added bonus. So don't let people tell you, oh it's, it's impossible to compete on Amazon because of the competition. No, you, absolutely, you know, can do that. Now let's just fast forward. Now you launched on what doesn't have to be the exact date, but when did you actually launch your product? November 30th or right, wait, November 30th. Was that during Black Friday weekend or? Shivali Patel: Okay, I was trying to get ahead of Black Friday and Cyber Monday, but the issue was it's an electronics item and I had some sort of request that they asked for like an MSDS safety sheet, and then it got classified as a dangerous good. So all my inventory was at the facilities but it was in reserve. I couldn't access it, I couldn't sell it. And then eventually, when it finally happened, I pretty much didn't know when it like went live. I was checking but I couldn't tell because it was like some of the products looked okay and then I made the stupid blunder of trying to check if it was available by buying, but then it wouldn't let me buy because I'm a seller. I didn't process that. But finally, November 30th, I had my first sale. It went live and I had my first sale and then I actually discounted that product for I think it was like 20 bucks or not 20 bucks, 20%, and then I had like that nice strike through price so I dropped from 120 to $90 and then went back up because my end of the November. Bradley Sutton: You're doing all this which, by the way, guys, she's talking about like what we call the Maldives honeymoon strategy. I'll give you, guys, links to how to launch your product. You know, based on the Maldives honeymoon strategy. It has to do with PPC and putting a heavy discount on your product. Now some people in the chat are asking about if they can see the product. I can throw it up here. Is it out of stock right now? Like, did you sell out or is it actually live still? Shivali Patel: No, it's still live. radley Sutton: Fast forward guys. She kind of like was doing stuff that some people say, oh, you should never do, like never launch a product in Q4., don't launch a product during Black Friday weekend. But she did that and then, right away, what did you get your kind of like daily sales up to? 70 units a day 70 units a day at $100 price point. But, guys, this is the product that we're talking about. It's a live, real live product that was just launched on Amazon a couple months ago. Here we go, brand new. She doesn't even have the video on here yet, like she even didn't even do the brand registry at first, I remember, because she just like got this, got this up, but where does it? Man, these are some nice images. So here's the image that talked about her makeup lessons. Okay, there she is. She's her own influencer. Totally fine, you're not going to see me put my picture on a coffin shelf, which is the product. Shivali Patel: I sell. I don't know. I think a lot of people right now that are watching would buy things if you were the influencer. Bradley Sutton: I don't know, I don't know. That's not the way I roll, but you can see, like if you go back in her BSR like when she launched the product and look at these crazy BSRs that she was having. Now obviously the sales have gone down after Christmas. This was a heavy, heavy item in Christmas. But long story short, like how much money did you sell in December of this product? What was your gross sales at? Shivali Patel: $46,000. Bradley Sutton: $46,000. Shivali Patel: And what kind of profit margins? Bradley Sutton: did you have? Shivali Patel: So after all the time, I originally thought I had like a 57% profit margin, but after all the calculations I think it was closer to 45% profit margin 45. Bradley Sutton: Now, guys, we're not going to be here and say that, oh, everybody who sells on Amazon using her strategies and using Helium 10, it's going to be able to sell $45,000 in three weeks and 40% profit margins. She obviously worked really hard to do this, but it shows that what is possible. Because she didn't use any special hack because she's a Helium 10 employee or some backdoor into Amazon. She just used the same exact strategies that you could have it. And somebody asked hey, after ad spend, what was the margin? No, that is after everything, after her cost, after PPC, after everything, 40%. Yeah, Ron says she doesn't even have A plus content. Yeah, she didn't have brand registry. She got this out so fast. She didn't even have brand registry yet and she just sold out almost completely. All right, well, that's a cool story. I'm going to give one of mine. So let me give you guys one more story about something that hasn't even launched yet. But let me walk you through the process, and this has a. She talked about how she found her opportunity in helium 10. Bradley Sutton: Let me show you something where I found an opportunity, and originally it came not from black box, but another tool that's not even designed for product research? All right. So does anybody in here use the regular market tracker? All right, this is not market tracker. You know 360 regular market tracker. Let me show you guys, let me retrace, what I did a few months ago. This is the regular market tracker and, as you guys may or may not know, so if you're new to, if you're new to helium 10, you probably haven't seen Project X, but we launched this product called a, a coffin shelf. All right, and so I've been. I've sold hundreds of thousands of dollars of these coffin related items, and so I have this coffin shelf market and basically what it does is I'm tracking my market share, I'm tracking like where my market compared to the others, and actually I did so well in Q4. I sold out, until just like a week ago, of of coffin shelves. Bradley Sutton: Okay, now let me show you here what I was looking at, what the purpose of this tool is. It allows me to track what is going on with my direct coffin shelf competitors, right, but then it also suggests to me like, hey, there's a new coffin shelf or a new potential player that might be like coming into your niche, right, and so you can see here those of you watching this and if you're listening to this later, you might not see this visual here, but there's a button that says track or ignore. So it's saying like hey, here's a new player in this niche. Do you want to start tracking him to, to, to track how, how your market share is going, all right. And so I was scrolling on here and then look, do you guys see what this is? Let me know in the chat, do you guys? If you can see it, it's kind of hard. These two things that are not coffin shelves, what does it look like to you guys? Bats yes, exactly, these are bat shelves. Bradley Sutton: Okay, so now, all of a sudden, let me just explain how my thought process went. I'm like, wait a minute, this is kind of interesting. All right, like these people are not my direct competitors, but they must be ranking for similar keywords, and I'm like that makes sense. Like in in, coffin decor is like a bat shelf might be kind of like a kind of spooky thing, right? So I went into a, an Amazon tool. All right, that is the product opportunity explorer. Okay, this is another thing that anybody on this call should have access to. Whether or not you, whether or not you guys, have brand registry you should have product opportunity explorer. So I typed in the keyword coffin shelf because, again, that's what I was selling and I'm like all right, let's take a look at what are the top clicked products after coffin shelf. So after people search coffin shelf and the related search terms, what are people clicking on? Okay, now, this is. This is not helium 10. This is directly from Amazon. All right, I like to kind of validate to see a little bit deeper what's going on. Bradley Sutton: Once I saw that, initially inside of helium 10, and then, sure enough, look here in the top 10 products after my products. A lot of these are my products that I'm selling. I saw I start seeing these bat related products and so I'm like, okay, that's interesting, but I want to. I want to take it a step further, like I could launch a bat shelf and I still might do a bat shelf, but are there any other bat related items? Maybe I could start a line of bat related items. Bradley Sutton: So here's what I did, all right. So Shivali situation was kind of like hey, she was looking for her first product on a new brand. A lot of you guys haven't found your first product yet. You follow that technique, right? I'm talking about what, if you're ready, are selling a brand, how can you expand it out? And this is the kind of process for you guys. Bradley Sutton: All right, so I went back into helium 10 black box. Okay, let's go ahead and go into that tool. So now this is what I want you guys to do. We're literally retracing my steps. I'm going to try and remember what I did. I'm selling, you know, there's probably a lot of bat related products that maybe you might be in the pet niche, like people making bat houses and stuff like that. There's probably a lot of Batman stuff in the memorabilia, right. But I wanted to do stuff in my niche. So hit the category and subcategory, drop down in black box and select home and kitchen All right. Bradley Sutton: So I wanted to find products in the home and kitchen niche, all right, okay. The next thing I wanted to do was I wanted to make sure that you know we weren't going to have some like $5 products or, at the same time, products that cost, like you know, $60 or more. So I put in the sales price field minimum 10, maximum 60. I wanted to find products that we're selling already, like is there a product in this bat niche that is selling pretty decently already. So under monthly sales okay, under monthly sales I put minimum 100 per month. All right, that means, hey, here's a bat related product that is in the home and kitchen that's priced between 10 and $60. And it is 100, selling at least 100 units per month. I didn't want to have a bunch of variations, like a product that had a whole bunch of sizes. So what I put, I think again, I'm trying to retrace this, I'm doing this live here, guys, I think I put a maximum one under variation count. Bradley Sutton: Okay, now what else do I do? Okay, you might be wondering well, how in the world am I looking for bat related products? All right, well, what I did was, like, I figured if it's a bat related product, it's probably got bat in the title. Okay, and Nicole says variation yes, max should be in the max right here under one. This is the minimum. I don't put anything, max, I put one. Okay, that's why, that's why the, the, the min is blank, all right. So under title keywords I put bat. So like, that means that I'm trying to find a product that had the word bat in it. Because I like again, couple steps back, I saw in market tracker, there's bat related products showing up in my market. I looked and validated that in Amazon opportunity explore. There's bat related products and I'm just wondering is the only bat related products shelves, or are there other bat related products? Okay, I'm not sure if I, if I entered more things, I'll know by the number. Go ahead and hit search now, guys, and let's see how many, how many things come up. Let's see 14 items. Okay, this is probably it. Bradley Sutton: And then I started seeing some super interesting things. Now, of course, some things were completely unrelated, because obviously a baseball bat, you know, might, might show up. But take a look at this, guys, a bat, I don't know what. This is like a remote control holder or a decor box. Look at this one a bat shaped wine and beer opener. Now, all of a sudden, my like creative juices were flowing. Here is a bat shelf. And then, as I was scrolling down, boom, I was like, wow, look at this, a bat Bath mat or bath rug. I was like that is such a novel idea. And so I started looking at this. I'm like, hey, there is some opportunity here to make a bat bath mat. But here's the problem. When I looked on Amazon, I was like the price is a little bit low, all right, compared to my cost. So I was like, is there any way I can differentiate this? So let me just show you what I was looking at. Um, let's just go here to Amazon and let's type in bat bath mat. Bradley Sutton: Now, at the time the prices were actually higher. But let me just walk you through, kind of like my thought process here. Okay, so take a look here. I started seeing this and, by the way, when I was looking at this, I think it was kind of like around the Halloween time and there were like hundreds and hundreds of these being sold, like now there's only a couple, that there's like a hundred or so being sold, but I'm like this is a super cool product. What I like to see is like the number one product, like the one who, who is selling the most. Bradley Sutton: What can somebody in the chat tell me about? What is wrong with this? Like, what are they doing wrong that could get them literally suspended they're listening, suspended at any time. Yes, alexander says no white background. Everybody, a lot of you professional stuff. I was like I love to see this. We're the number one seller in the niche Probably doesn't even know how to sell on Amazon because they've got this ugly image of a tile floor and it. This literally could get suspended by Amazon at any time because it's not white background. Bradley Sutton: And then, as I scroll down here, this is what I love to see. I'm already like, not even halfway down the page. All right, these, these are organic results. What do you guys notice here about these organic results? Is this one a bath, a bat bath mat? No, it's unrelated results. Who said that? Jonathan says that unreal. I'm not even halfway down page one and I have completely different results, like, like, here is somebody who's advertising here with a stone bath mat has nothing to do with this. Here's some spider web bath mats. This is what I love to see. Now, guys, this is now four months later. Bradley Sutton: It was even more drastic when I was looking at this, where I like nobody had bath bath mats but at that time that all of these were like around 20 bucks and I'm like, ah, man, this is like this is. You know, I want to have some higher Profit margins. I'm like, look at, some of these guys are just blowing stuff out because, because you know, they probably had overstock. But I'm like, how am I gonna have a product that's gonna go for like 20 to 30 dollars when people have, at the time, like 16 17 dollars? So this is what I what I looked at. I was like, let me just look at regular bath mats. All right, bath mat. Okay, this is has nothing to do with bat shaped or coffin shaped or anything. And then this is what I saw, like a lot of people had it for cheap prices. I'm like, okay, fine, but you know, since I have a bat one, I I don't have that much competition. Bradley Sutton: But look at this, I didn't know much of Beth Matz at the time, but look at this. Do you guys anybody see the difference between these and those ones that were the bat, the bat ones? Anybody know about bath mats and like could see instantly I know I'm zooming in here the difference. So what the difference is is the material. Do you guys see how thick this is? This is what's called and I don't know if I'm pronouncing this right this is what's called chenille, if I, if I'm mispronouncing that, I apologize. I literally know nothing about this. This niche Chenille. This is a lot more expensive material than I thought it would be. This, this niche Chenille. This is a lot more expensive material and it is like it's kind of cool, like your foot sinks into it and your foot almost disappears into this material and it's much more absorbent and I'm like, okay, all right. So here's the thing I want to make some bat bath mats and that could launch some other products, like maybe some coffin bath mats and everything, but everybody's selling for this cheap price. So what I want to do is sell a bat shaped bath mat, and I'm going to be the only one that's going to make it Chenille. So let me show you. Bradley Sutton: I went to, I got the product made and then I went to AMZ One Step and paid them to go ahead and have a photo shoot done at their factory, and my product is not yet launched. Guys. I just got this. I'm gonna open up a Google Drive, guys. This is like real stuff. This is just a Google Drive that was sent to me two days ago. I got the images ready and take a look at the products that I was able to develop based on all of these steps that I went. Here's a same thing Chenille bat shaped Bath mat. Let me show some more images here. I did some research and I'm like all right, some of these are not machine washable. I'm going to make sure to have an image where people can clearly see that this is machine washable. That's another way that I can differentiate my myself with the other competitors. Bradley Sutton: What else did I put here? I made some detail about how the non-slip you know backing right. What else did I have in the images? I did like a really expensive photo shoot, guys. I really wanted to go out. Look at this, this is not 3D, this is like a real. This is a real Airbnb, not Airbnb. I don't know if it was Airbnb, but it might have been Airbnb. But they literally rented a house to have this that had like these kind of like minimalistic, gothic vibes and we did a photo shoot to really kind of like differentiate. Now take a look at some of these images and compare it to the images that we saw on the bath you know, bath mat over there. All right, completely different. Right, very high quality. So basically, guys, this is a product that I am going to launch either maybe this week or next week, and I'm going to launch at over $20, when everybody else was selling it for um for a lot cheaper. All right, so there's two different cases. Shivali will open up a brand new brand. Bradley Sutton: Here's me. I was selling coffin shelves and I wanted to open up a kind of new line of products that aren't coffin related but are from the same kind of like um customer profile. I guess you could say you know somebody who's weird enough to buy a coffin shaped thing, probably weird enough to buy a bat shaped thing. So those are a couple of techniques. Let me give you guys a couple more techniques that those are real life examples. Let's go back into black box, guys. All right, let's go back into black I can't even say that right back into black box. And then everybody, let me know in the chat if you're with me. We're going to do something together. We're going to pick a imaginary product research situation right now and somebody said will the US consumer buy this all year long? Absolutely, believe it or not, people buy coffin shelves all year round. They would absolutely buy this. The people who are into Gothic decor, they just love this kind of stuff. All right, everybody's ready. Bradley Sutton: Now I want you guys to click into keywords. This is the keywords tab. All right, now, everybody, give me some sample ideas of categories to choose. I'm going to give you kind of like an advanced technique and I'm going to do one more advanced technique and then we're going to open up to Q&A for about five minutes here. Somebody says kitchen, somebody says pet, a bunch of people saying pets. Okay, let's go with those. So everybody. Go ahead in your black box keywords select kitchen, kitchen and dining, home and kitchen just for kicks and giggles. And then what was the other thing that people started? Yeah, pet supplies. All right, select pet supplies. Now I'm on a tool that looks at keywords. So who can tell me in the chat what signifies demand for a keyword? Is it sales? What is the metric that signifies demand for keywords? All right, it is search volume, exactly. So I'm going to say, hey, let me see a keyword that has at least 2000 search volume, maybe a maximum of 10,000. And I might have to like, lessen these because I might be doing something a little bit too narrow here. All right, and let's go into a price range where the average product on the search results, on average of the top products, are between, let's say, 20 and 50 dollars. All right. Bradley Sutton: Now here's what I like to do. I'd like to go to the very bottom of black box keywords and, under competitor revenue, I'm going to do something that's opposite from logic. All right, this is opposite from the way that you might have learned how to do this tool. I'm going to say competitor revenue more than $5,000, a maximum of four and a minimum of one. Traditionally you might. And, by the way, guys, there's not a right way and a wrong way here. I'm just trying to show you that you can have an opposite technique and you could still get a good result. The traditional teaching here is you want to find a keyword where most of the products are selling at least $5,000. I'm trying to do something different, where maybe only a couple products are really doing well and the rest are just kind of like throwaways. Why do you think, guys, why do you think this could give me something that might be opportunity? Let me know what you think in the chat. Why would I want to see when a keyword where not that many products in the top 10 are making good sales? Bradley Sutton: Ritu says improvement opportunity. Max says bad listings yes. Kl says try to be in the top yes, very good. Louis says low PPC. Guess what, guys? Everybody's correct. These are all reasons on why I'm doing this. Now, it doesn't mean that the opposite way is not going to get me good results too, but this is what I'm doing for this one. Now, competitor reviews out of the top 10, what I'm going to say is hey, I want to see a minimum of, let's just say, six products have less than 150 reviews. So that's what I'm doing in black box keywords Again competitor reviews at less than 150, minimum six. Now there might be either a whole bunch or not enough. Bradley Sutton: I'm not sure what's going to come up here. Yeah, I have too much hair. Oh, my goodness gracious, I found a pretty cool product right away, guys. I've never looked at, I've never seen this keyword in my life Goat blankets for winter Search for 3,000 times a month. Like there are 3,000 people out there trying to find blankets for their goats. Or is it blankets made from goat fur? I don't know. We can take a look at that. What else do we see here? Oyster shells, cat collar, camera, wedding table numbers, tree wall art guys, these are all Good opportunity stuff. Pottery apron like I guess a pottery apron would be different than a regular apron. Like it maybe needs to be more thick. Alright, to Taylor Swift Betty, I'm not gonna do that one, because that's probably Branded there, trademarked, I should say. Bulldog storage decoration what the heck like storage that? Is that a brand name or is that, like people want storage with pictures of bulldogs on it? Table numbers for wedding reception here's a Vietnamese keyword that I don't know. A Heart-shaped charcuterie board. Bradley Sutton: Guys, I literally just came up with one search. I came up with about 15 product opportunity ideas that all of these are pretty good. Jonathan says these are blankets for goats. I used to have goats myself, believe it or not, like here in San Diego County. I have one acre here property. I used to raise goats. I I never bought them blankets. You know, I'm sorry, sorry to say, but I guess I was, you know. But but I'm in Southern California so it doesn't get too cold so I think my goats were doing fine. But anyways, guys, that was just one search I just did with you guys right here and we found 10 Opportunities that could be worth looking at. Bradley Sutton: One last quick one I wanted to do before we get five minutes of of Q&A. Another new tool here in black box. Now, those of you who have the diamond plan, you'll be able to see this. It's a BA top search terms. All right, this is combining Helium 10 data with what's we're called Amazon brand analytics. Okay, amazon brand analytics is something directly from Amazon and we could see in here what are the top three clicked items by any keyword. This is directly from Amazon. This is not a helium 10 metric. I mean you're looking at it in helium, but that's what this is. So, right here, guys. Bradley Sutton: Um, this is Gold because, like, for example, I could say, hey, show me something, let's say a keyword that has the word bat in it. Going back to my original example, but where? If I take a look at the top three clicked ASINs, okay, I want to see their total click share, maybe at least 50%, meaning that let's just let's just see if anything comes up. That might be nothing, might come up here, let's just take a look. But what that means is, if I take the three products that have the most clicks after this keyword, it makes up more than 50% of the clicks overall. Okay, so that's what I would want to do phrases containing bats and look at that. I might do the top three conversion share. That's another thing that I could look at as as well, but these are unique data points that somebody could use, where you combine Amazon data with helium 10 data to find something completely new and different. Bradley Sutton: Alright, I've got five minutes now, maybe less, for question and answer. Let me take a look in the Documents here in the chat, what you guys have sent in. Alright, here we go. This is from Frank what is better to use a coupon or discounted price? Great question, frank. So he's talking about when you launch a product, like she volley did, either. Or yeah, I personally use discounted price. I try and get a strike through and have a big discount and then sometimes it's like it'll put a little red symbol that says, like you know, 50% off. But then other times, if that doesn't happen, using a coupon might be better because it gives you that green bar in the search results. Bradley Sutton: Alexandra says what was the product photography company? Oh, the one that did the batch of that was AMZ One Step. So you can see them at. Go to hub.helium10.com, Alexandra. hub.helium10.com and you can contact them right inside helium 10. Just type in AMZ and then one step. And then Make sure that. Make sure that you say that helium. You know you learned or heard from a helium 10 or from Bradley on this workshop. Shivali, who can you let us know? Who made your images? Alright, so I think you. One step, Shivali. So James is wondering who? Who did you use? I? Shivali Patel: Used myself. Bradley Sutton: You actually took yourself for like your phone. Shivali Patel: I did my own images. I also made my own infographics. Wow, I did the only. I did the course on my own. Bradley Sutton: I you had to have outsourced something, though, like anything. I've outsourced nothing wait, you know how to do Photoshop and stuff like that. Yeah. Shivali Patel: I didn't even Know. I make all my own videos for TikTok, for Instagram. Anything I post, I do. I did my own product photography with a camera I have at home. Although I For social, I typically just I phone it and then use Canva for Infographics. So that's free, which contributes to the very high profit margins. Bradley Sutton: Yeah Well, yeah, that definitely helps. Like me, me, I have no Photoshop skills. Maybe a lot of you don't have Photoshop skills, so you've got an outsource. Shivali Patel: I Didn't use that much Photoshop, all I did like. If you wanted to do this yourself, they actually the same thing that you pay $1,000 for you can do on your own. All I did is take a white sheet, put it up on Like a wall at home, got a phone I ordered like a 20 or $30 circular thing, but that was for video, it wasn't even for just photography and then I put it on to like a white table and then threw it into a free app free iPhone app for background remover and then put everything into Canva. Okay, so canva Able to do a pretty, pretty impressive if you guys want to do this on your own, you can also. I believe we have a module in Freedom Ticket For making your own product images, so you guys can watch that too. I filmed that one. Bradley Sutton: If you are at all artistically inclined, it doesn't even take Photoshop to do this. But you could be like me and be completely Illiterate from artistic sense, and that's why I outsource my stuff to different companies who are the Professional. So there's not a right or a wrong way to go about it. Hosam asked how does brand analytics help you? Could you please explain with an example? So, brand analytics that the number one benefit of brand analytics is that Amazon is telling you, after the search of a keyword, which three products are click the most and of those three products, what kind of sales share do they have of the people who end up buying a product after that, after searching that keyword. Super, super valuable information that you can see inside of helium 10. That comes directly from brand analytics. Um Frank says I would like to some launch help, for example, vying coupons, giveaways what would you recommend these days? So if you're talking about, like the old school Giveaways, you know that that's against terms of service. Now, on Amazon, what Shivali did, what I'm gonna do is Fully within terms of service is mainly just using PPC, all right. So if you guys want to know the three episodes, you guys have some homework. You guys want to know how to launch a product in the same exact way that Shivali and I launch our product. This is what I'm gonna leave you guys with. Bradley Sutton: Right this time, everybody have a pen and paper ready. All right, right down these three episodes h10.me/466, all right. Or it's Serious Sellers Podcast, episode 466. You can look it up on your. I want everybody actually typing it in right now go into your Apple iPhone and go to Apple podcast and go into Serious sellers podcast and hit subscribe the three episodes you want to look at for how to launch your product, to get ready for it is 466 and 467, so you can go on your podcast. Or you can just type in h10.me forward, slash 466 or 467. The one to actually launch, it is 500, all right. So there's three episodes that you want you guys to listen to 466, 467 and 500. Thank you guys for joining and we'll see you later. Bye, now you.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Global shipping rates set to jump as carriers avoid the Red Sea amid Houthi attacks https://www.cnbc.com/2024/01/10/global-shipping-rates-set-to-surge-as-carriers-avoid-red-sea.html Walmart Connect now allows brand term targeting for Sponsored Products, Sponsored Brands, and Sponsored Video campaigns to help suppliers and sellers gain new customers and defend and maintain share of voice. https://gecrm.my.salesforce.com/sfc/p/#61000000ZKTc/a/8Y0000010m2h/7xTFu8gBw7LO5UHgY1DcW.oPCExzSEZqfWAJlat9k_g Improve your campaign performance on rest of search placements using Sponsored Products rest of search bid adjustment control https://advertising.amazon.com/en-us/resources/whats-new/improve-campaign-performance/ Sponsored Display is expanded to Amazon Business globally https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-amazon-business-globally/ How Amazon Fashion is using AI to help you find the perfect fit https://www.aboutamazon.com/news/retail/how-amazon-is-using-ai-to-help-customers-shop Walmart unveils new generative AI-powered capabilities for shoppers and associates https://blogs.microsoft.com/blog/2024/01/09/walmart-unveils-new-generative-ai-powered-capabilities-for-shoppers-and-associates/ Alibaba Boosts SMEs With New AI Feature at CES 2024 https://aithority.com/technology/alibaba-boosts-smes-with-new-ai-feature-at-ces-2024/ Sky High Ambitions: Walmart To Make Largest Drone Delivery Expansion of Any U.S. Retailer https://corporate.walmart.com/news/2024/01/09/sky-high-ambitions-walmart-to-make-largest-drone-delivery-expansion-of-any-us-retailer Walmart unveils latest technologies at Consumer Electronics Show https://drugstorenews.com/walmart-unveils-latest-technologies-consumer-electronics-show Our training tip for this week is how to add Helium 10's Follow-Up tool to your toolkit, gathering customer reviews has never been smoother. So, buckle up because you've got yourself an episode brimming with actionable insights and essential updates for every serious seller out there.   In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:45 - Amazon Fees to Hike 300%?! 02:42 - Unenroll, Avoid Suspension 04:20 - Walmart Brand Term Targeting 05:48 - New Placement Bid Adjustments 06:20 - Sponsored Display Expansion 06:51 - AI Powered Innovations 08:20 - CES Announcements 10:18 - Comparison Charts Gone! 11:22 - Pro Training Tip: Automated Request A Review 14:00 - Join And Meet Bradley In These Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel: Amazon shipping prices to increase by 300%, unenroll an automated AI, changes to your listings and a plethora of new AI-powered integrations. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think.   Shivali Patel: Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Shivali Patel, and this is the show that is our Helium 10 Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space and we also provide you with a training tip of the week that will give you insight into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. First up, let's jump to shipping and logistics. I'm currently on CNBC and, as you can see, the latest news is global shipping rates are set to experience a steep rise.   Shivali Patel: In order to divert ships from the Red Sea, where there has been a surge of ships being attacked with drones and missile strikes by the Houthi rebels in Yemen, new routes are being taken, extra fees are being imposed and, as a seller, you should expect longer transit times. Analysts are actually warning the chaos could bring about a second wave of inflation, as many container companies are electing to reroute the vessels through routes sailing around Africa's Cape of good hope, making the journey longer than usual. Of course, for sellers everywhere, this differs based on where you're sourcing. This also comes at the expense of time, money and delayed product deliveries, and while we can hope that the global supply chain will eventually return to normal, for the time being it's probably best practice for you to prepare your inventory, turnover and profit margins accordingly. I actually recently had a conversation with Brock from Foursquat and I quote he said that it does affect every line price and departure times and schedules. Majority of these shipping lines have 10 to 15 day delays. If we're talking about a departure from China, that container vessel has to go from China to England, which will then go from England to USA, and every sailing schedule is connected to one another. From China to UK. It's around 7,000, versus two months ago when it was $2,500. The main problem being the total turnaround time. And of course, this has a massive impact because Chinese New Year is also around the corner. Geez, talk about a steep height and a snowball effect. Understandably so, but as a seller myself, I don't love it, though I would prefer my shipments remain intact. Hopefully, as a seller, you are able to make feasible changes that sustain your business needs.   Shivali Patel: Next up, we have this post that Jason made in our serious sellers club Facebook group yesterday. The meat and gravy of this post is actually based in something that we reported on the weekly bus a few weeks ago. At some point, amazon announced they would start potentially optimizing listings using AI. Now we've seen many, many sellers report that their titles, even their bullet points, were getting changed, sometimes without notice, and occasionally those changes end up being products that could get a listing suspended.   Shivali Patel: Thankfully, there is a way that you can unenroll from this and if you are someone who wants to opt out, here's how you do it. So you're going to want to go to your seller central account and once you're there, go ahead and open up that left paneling click inventory, not inventory catalog, click add products. Once you're on this page, then you're going to go to this section down below where it says explore brand selection, click learn more, and by going to the page that this takes you to, you'll see there's an option right here that says you can unenroll from the program at any time. So go ahead and select that and then at the very bottom of this page, you'll see it says no thanks, I do not wish to enroll, and go ahead and select that From there. You are good to go. If, in the case that Amazon has already chained something like they did for David right here, then you will need to create a case for it to be resolved and affirm that you want to be the lead contributor, as you are the brand owner. So there you have it. It is really as simple as that. But you will want to make sure that you're doing this if you want to defend your listings against any changes that you haven't made yourself. With that, let's go ahead and move forward to a different fruitful note, where we have an article from Walmart Connect.   Shivali Patel: Part of being a seller is gaining new customers and retaining loyal ones. So, outside of the clear variables to stay on top of, such as knowing your customer and ensuring your brand and products are relevant to the customers you're targeting, having great keywords, compelling listings, creatives and utilizing brand shop and shelf URLs, setting up a defensive for your brand by bidding on your own and your competitor's branded terms is really beneficial. So the good news with Walmart Connect is they actually allow brand term targeting now for sponsored products, sponsored brands and sponsored video campaigns, so that way, customers can discover your brand and products when you advertise, while simultaneously helping you defend and maintain share of voice, as it says right here. This is really cool because, statistically speaking, Walmart has publicly revealed that 58% of customers surveyed will spend time looking for a discount, while 54% of Walmart consumers are open to switching brands if it means getting a better value for the same products. I know my family is definitely a part of these metrics. So to use it, make sure that you bid on keywords related to your competitor's brands and products, and bear in mind that there are some restrictions. For instance, you cannot bid on Walmart private labels, and this is only applicable for exact match keywords. Now that's Walmart toggling gears.   Shivali Patel: What's happening over at Amazon? Well, a few things. But to start, advertisers can now apply bid adjustment for rest of search placements in their sponsored product campaigns. Looks like they're saying that the new bid adjustment control for rust of search works pretty much the same as the adjustments available for top of search and product page placements. So, if you choose, you can adjust bids up to 900%, just like the other two placements. This is great for helping you balance out campaign performance throughout your placements. Amazon has also expanded their sponsored display to show up on Amazon business globally with placements on the homepage, search and detail pages, be it on desktop and mobile, meaning you can now promote to business shoppers with exclusive pricing, such as quantity discounts, as they tend to purchase in bulk and more frequently than regular customers. This is available in North America, parts of Europe and Asia Pacific.   Shivali Patel: For a continuation of exciting changes, ai has been all the rage since its inception and when reading up on different news pieces, that definitely shines through. Platforms like Amazon and Walmart are tapping in. For instance, amazon fashion here is using AI to help consumers find the perfect fit. Alongside that fit insights tool If you remember, I talked about it the last time I hosted weekly buzz and hopefully for you as a seller, this can translate to less returns overall, while improving the overall experience that you deliver to your consumers. Similarly, in terms of Walmart, most families spend six hours planning household groceries and shopping. Many do it digitally.   Shivali Patel: Now the company is moving towards using a generative, ai powered search function to expand their searches, with the intent of allowing shoppers to look for specific themes, ideas, products across a host of categories. As an example, here on Microsoft's blog, we have a parent who is planning a birthday party for a child that loves unicorns and, as opposed to typing in maybe independent searches or running multiple different things such as napkins and plates, you can now just type in help me plan a unicorn themed party for my daughter and instantaneously you have a goal based search as opposed to scroll searching, and I really liked that identification right here. So it says shifting from scroll searching to goal searching. At the end of the day, both of these news pieces are a testament to a move towards a more customer centric approach. In other news, at CES, which is currently happening, alibabacom also dove into their newly developed smart assistant, which acts as an intuitive personal assistant guide to sourcing, where an AI powered robot can help you with your basic queries regardless of time zones or language barriers. This is an in addition to their September 2023 launch of upgraded image searches and smart requests for quotations to allow business owners to manage data collection and insights from a single touch point, and I'm excited about this. I know something we always consider is how well we are able to communicate with our suppliers, and the language barrier can make it difficult to understand the efficiency of operations. With this, hopefully, it expands the efficiency and ability to work with even more suppliers.   Shivali Patel: Ps, Alibaba debuted a new campaign to celebrate entrepreneurial spirit and innovation and, since we're all a little bit nuts about what we do, it's actually a super fun quiz. We have our own link so you can be eligible for prizes from Alibaba. Just go to H10.me slash nuts that's again h10.me forward slash nuts to see what kind of nuts you are. I think I was a cashier when I took this quiz and Bradley was a chest nut. Okay, more from CES.   Shivali Patel: Walmart's Tuesday keynote expressed they will be expanding their drone delivery to 1.8 million additional households in the Dallas fourth worth metropolitan area. While their drone delivery system isn't exactly new, their expansion signifies demand, efficiency and growth. The company also revealed an in-home replenishment which uses AI to understand consumer shopping habits and then keep them stocked with their favorite groceries after determining a cadence, as well as a beta platform that's called shop with friends, which will allow customers to create outfits visually and then get some feedback from their networks. Lastly, if you haven't seen it yet, inside of the news section, directly inside of your seller central account, amazon has opted to make some changes on what documents are acceptable to standardized product listings, as well as make it easier for your consumers to understand the information that's available about your product.   Shivali Patel: From January 29th 2024, you will not be able to upload or edit the following on your product detail pages. This does include brochure, comparison charts, compatibility guides, FAQ, size charts. There's quite a few things, but in the case that any one of these already exists on your page, then that will stay there until February 26th, at which point they will be able to remove it from your product detail page. And all this is to say that if there is certain information you want to ensure stays on your listing page, make sure you audit your SKUs and then move that information to the appropriate sections or at least respond to that in a supported format, reflect uploaded accordingly. So that concludes our news pieces for the week. With that said, we move forward to the training tip of the week. Having substantial social proof is such an integral part of driving momentum in any business, so I'm going to pass it off to Carrie, where she will share a little bit about Helium 10's Follow-up tool.   Carrie Miller: Hello everyone, I've been noticing lately that a lot of you have been asking how to get more reviews on your Amazon listings, and I have a very simple, easy and quick way to set up an automation that will help you to get more reviews with no effort, pretty much other than just setting this up. Now you have access to this tool If you're platinum diamond, elite. All the plans should have access to this, so it's a great thing to utilize. If you have not yet utilized it, the first thing that you want to do is you want to obviously log into your helium 10 account, and once you're logged into your helium 10 account, you're going to go up to the top here where it says follow up, and you're going to click on follow up, and then, once you're in the follow up tool, you can obviously set up your own kind of customized automations, but that takes more time and effort. I would recommend just doing what I tell you here, and this is an automation, so email automation is where you're going to go next, and then what you're going to do is you're going to go up to the right hand corner where it says new automation and you're going to click on new automation and then you're going to click here where it says send a message to request a review. Once you click on that, you're going to click on create a new automation and this is where you're going to kind of set up the parameters here. Now, if you wanted to use this for a certain ASIN, like you wanted this automated request to go for a certain ASIN, you're going to put that ASIN right. You can click on this and you can add this filter and you're going to put the ASIN in here. You can also do that by skew as well, but that is how you are going to be able to do the request review and this is an automated email that goes out through Amazon that they already do.   Carrie Miller: The only other thing that you are going to want to edit is this wait time. So this is how long they wait after you had an order placed. I recommend 12 to 25 days. You mean you can really go anywhere in here. So maybe day 20, you can add that action and then you're going to hit save and exit and it's going to basically automatically send these emails to request a review from Amazon. This is a very quick and easy way to get those reviews that you want and if you haven't set this up. Once you've set it up, it'll automatically request those reviews for you. Basically, it goes through Amazon and Amazon requests those reviews, so check it out, if you haven't already. Again, that's the follow up tool and let us know what you think.   Shivali Patel: Incredible. So there you guys have it. Make sure you're making use of our email automation functionality to help you streamline your processes and keep that Amazon flywheel in motion. Before I close out, I just want to briefly touch on some of our upcoming January meetups and conferences. I know Bradley covered these last week, but perhaps between then and now some things have changed and if you have the bandwidth, obviously we would love to see you. Don't forget to let us know in the comment section if you're attending any of these.   Shivali Patel: First up, we have a Dubai meetup on the 12th, which is this Friday. I believe this event is sold out now, but if you are nearby or you already have tickets, you will likely be meeting up with Bradley and Crystal from Amazon Seller Society. It's a casual meetup in the morning, hosted at the Movenpick Hotel apartments in downtown Dubai. Find out more at h10.me forward slash Dubai meetup. And a couple days later, on the 14th, Bradley will be in Lahore at the Pearl Continental for a reality check. If any of you are tuning in from areas close to there, then hey, it might be something you want to consider heading over to. Then we have our Frankfurt event on the 25th. I'll be there. Bradley will be there. It's a Helium 10 Elite event we're hosting in collaboration with Avask that typically only elite members in Avask plus members get to go to. If you are an elite or Avask plus member, you get in for free, but what typically costs elite members in the 600 range, this time, if you're not a member, you can still access this full day event for only 75 euros, because it is the first of its kind in Europe.   Shivali Patel: We have a carefully curated but killer lineup of speakers Matt Altman from ClearAds, Kara Sayer from Snooze Shade Both are flying in from UK, Nick from Boomed Silas, who used to be head of paid and organic search at Lego, and a few others. You don't even need to rent a car or anything, because it'll be at a venue located inside of the Frankfurt airport. Literally just fly in and come through. And the biggest event is in Berlin with AMZ Hackers live conference at h10.me/germany on January the 27th. Again, Bradley and I will both be there, so come, swing by and say hello. Hope you enjoy this week's episode. We will see you next week to see what's buzzing.  

Listen in as we explore the latest buzz around Amazon, starting with their new advertising push on Prime Video to their billionth same-day delivery package milestone. Plus, let's look at the latest features inside Helium 10. We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Prime Video viewers will have to pay an extra $2.99 monthly in January to avoid ads https://www.nbcnews.com/business/consumer/amazon-prime-video-ads-commercials-when-does-it-start-how-to-avoid-rcna131369 Amazon customers have scored 1 billion packages from U.S. Same-Day sites https://www.aboutamazon.com/news/transportation/amazon-same-day-delivery-milestone Amazon.se: Three years in Sweden https://www.aboutamazon.eu/news/job-creation-and-investment/amazon-se-three-years-in-sweden Bringing electric cargo bike deliveries to Croydon, England https://www.aboutamazon.eu/news/sustainability/bringing-electric-cargo-bike-deliveries-to-croydon-england Meanwhile, Bradley is buzzing with excitement as he gears up to jet-set across Pakistan, Germany, and back to the US next year for multiple Amazon events. He's excited to meet you in person! But before you think this episode is all about the hustle, he introduces you to slick additions and features to Helium 10: the product tag group, Chrome extension updates, and the new subscribe and save feature. It's all about giving you that competitive edge. And for a final flourish of wisdom, Shivali steps in with her training tip on using Inventory Heat Maps, ensuring you're never caught off guard by shipping delays again. This year might be winding down, but we're just getting started on setting you up for success! In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 01:17 - Amazon Prime Video Ads 03:19 - Billion Same-Day Orders 05:04 - Amazon Sweden 06:07 - Vacation Settings 08:00 - Amazon Delivery Bikes 09:19 - Catch Bradley On The Following Events 14:52 - Helium 10 New Feature Alerts 21:18 - ProTraining Tip: Inventory Heat Maps   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos  

Curious about how the latest Amazon innovations could reshape your selling experience? Let's see what's buzzing in the tech giant and Helium 10's newest features that are stirring the E-commerce pot! We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. We're dishing out the details on Amazon's revolutionary Fit Insights tool and the game-changing low inventory level fee, set to shake up the way apparel and shoe vendors approach their trade. Experience firsthand how Amazon's shoppable A+ content module is making waves with its compelling conversion rates, and join us in tipping our hats to TikTok's staggering $10 billion consumer spending landmark, a true testament to the app's growing prowess in the digital realm. As we navigate the ebb and flow of online retail, we're also spotlighting Amazon's translation feature for sponsored ads, now making waves across North America and Europe. And for a quirky twist, don't miss our take on California's recent ban on donkey skin gelatin sales. TikTok becomes first non-game app to reach $10B in consumer spending https://techcrunch.com/2023/12/11/tiktok-becomes-first-non-game-app-to-reach-10b-in-consumer-spending/ Language translations are now available for Sponsored Display custom creatives https://advertising.amazon.com/en-us/resources/whats-new/language-translations-available-for-sponsored-display-custom-creatives/ Amazon will stop selling donkey skin gelatin, but only in California https://www.engadget.com/amazon-will-stop-selling-donkey-skin-gelatin-but-only-in-california-212555337.html We're thrilled to have Bradley with us, sharing his expert insights into the new Black Box Brand Analytics tool, a powerhouse for sellers seeking to maximize product research efficacy. This episode is brimming with strategic insights, so plug in and prepare to power up your Amazon and Walmart selling game! In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:44 - Minimum Inventory Tool 02:00 - Fit Insights Tool 03:35 - Shoppable A+ Content 04:45 - Tiktok Hits 10B? 05:43 - Language Translations for SD 06:33 - Partnered Carrier 07:32 - Your Donkey Meat 08:05 - Subscribe to Helium 10's YouTube Channel 08:17 - Pro Training Tip: Helium 10 BlackBox x Amazon Brand Analytics ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop Wants to Beat Amazon at Its Own Game https://www.bloomberg.com/news/articles/2023-12-13/tiktok-looks-to-challenge-amazon-amzn-with-tiktok-shop Let shoppers engage with your brand across multiple products using Amazon Video Builder https://advertising.amazon.com/en-us/resources/whats-new/amazon-video-builder-powers-use-of-multiple-product-asins/ Walmart pushes ahead with e-commerce platform https://www.meatpoultry.com/articles/29475-walmart-pushes-ahead-with-e-commerce-platform Etsy lays off 225 workers after ‘essentially flat' sales, says CEO https://www.theguardian.com/business/2023/dec/13/etsy-layoffs-online-business-retail-industry But wait, there's more to this episode. We'll guide you through the process of automating Amazon keyword research using Helium 10. We'll help you streamline your efforts, saving time by setting up keyword insight settings to alert you when a competitor ranks for a new keyword. Plus, we're handing you a roadmap for business growth in 2024. We're talking about a free downloadable checklist that will help you develop essential daily habits, and keep you focused on your goals. Go to: https://h10.me/habittracker for more information! So, whether you're a newbie seller or a seasoned pro, this episode is packed with strategies that will give you an edge. Grab your headphones, and let's get started!   In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:42 - TikTok Shop Vs. Amazon 03:19 - Seller Support Chat 04:36 - Video In Multiple Languages 05:41 - More Products in Video Ads 06:51 - Walmart Investing in Marketplace 07:33 - Etsy Sales Flat 08:21 - New Apparel Tool 09:35 - Helium 10 New Feature Alerts 13:36 - Pro Training Tip 17:26 - 2024 Daily Habits Seller Checklist ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: TikTok is giving Amazon a run for its money. Chat is now available in Amazon seller support, and now you can upload videos in multiple languages on your Amazon listings. This and so much more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think.   Carrie Miller: Welcome back to another episode of the Serious Sellers Podcast. My name is Kari and I will be your host, and this is our weekly buzz, which is our weekly episode, where we give you all of the latest news and updates for Amazon, Walmart and the e-commerce world. We also give you updates on Helium 10, new alerts and features, and we also will give you a serious strategy for serious sellers of any level. So let's go ahead and see what's buzzing. Okay, so let's go ahead and get into this first article, which is how TikTok shop is giving Amazon a run for their money, and I do know that they are doing a lot of amazing incentives for sellers. First of all, there's no fees. They're also covering shipping costs for you and if you give discounts with some of their promotions, they often will actually cover those discounts. So, for example, if you give a 30% off discount through one of their promotions, they'll cover the 30% discount cost so that you don't have to pay for it. And I've actually talked to sellers who have made more money than their usual listing price for products. In addition to that, they're giving customers coupons to purchase and really helping to incentivize them to start purchasing on TikTok, so they'll give them a $20 off coupon. I know I bought something that was $21.95 and I got $20 off, so I only paid a doll her 95 for it.   Carrie Miller: Let's go ahead and get into the article that talks about this. This article is titled TikTok shop wants to beat Amazon at its own game. It's from Bloomberg and they talk about a seller who had started getting all these incentives to sell on TikTok shop and they were really surprised at how they even did $10,000 in sales the day after Cyber Monday, even after all this was done. Really really cool stuff that they started selling and learning how to use TikTok shop and because of all the incentives they're more profitable, which I know. A lot of people on Amazon are kind of wondering what's going on with profitability because it keeps shrinking. So this could be a potentially good opportunity, especially while they're giving these no fee incentives to get in there.   Carrie Miller: But something that's really interesting is that they're saying that Amazon shouldn't be too worried yet because basically people are seeing things on TikTok. They don't necessarily yet trust the platforms that are purchasing elsewhere, so they might go to Amazon. In addition to that, the shipping isn't as fast on TikTok, so you can see that people are going to go and want that two day shipping, which is why you'll see a lot of people buying something on Amazon. Maybe it's the same brand, so a lot of times people will look for the same thing that they found on TikTok to see if they can actually find it on Amazon to buy that. Something else that I found very interesting in this article is that they were talking about how people are saying it's kind of like a farmer's market or a digital craft fair, because you can do live selling on TikTok shop and people can ask questions and you can interact with the product live and show people how to use it. So it's a really good opportunity to kind of have a different experience for people and really incentivize them to purchase. I'm really curious to know if any of you have started selling on TikTok shop and how you've done so far. Put your comments below and just let us know how you're doing. Have you had a hard time starting? Have you gotten some success on TikTok shop? We would really like to know.   Carrie Miller: Okay, so let's go ahead and get into the second article, which is something I think a lot of people are going to really like, and hopefully this is something that is really beneficial for a lot of sellers and that is that now that you can actually get chat instead of just email and phone call on seller support. So this is a little press release document that was released by Amazon so you can now chat with an actual person. So, instead of having to call, you can actually chat. So there's an FAQ. So one big question that's what I had. I thought is it going to be a chat bot, because I can't stand dealing with those. So they said will I be communicating with an actual human? And yes, all live chats will be handled by a seller support associate. Will I see if this receive the same level of service that I do with email? And it says many cases you will, and then you don't have to go back and forth with email. And in what cases is it not available? It says they can currently help you with the majority of support issues with chat. So that is a really good thing that they'll be able to kind of help with a bunch of different things with chat, and basically you have to go and find it in the same way that you would any other support and there will be an option for chat. So my question is what do you think about this and are you going to start utilizing the chat feature instead of email or the phone call, or what do you think? Let us know in the comments below.   Carrie Miller: Okay, this next article is really exciting, especially for the US, because there are so many people with different languages in this country and you want to really market to as many people as possible, and I know I've been noticing a lot of Spanish keywords when I'm doing keyword research in our helium 10 tools, and this is a great opportunity to be able to reach Spanish speakers and all speakers of a lot of different languages. So this article talks or this is actually an announcement from seller central that now you can actually upload your videos in other languages. So now you can upload Spanish videos, you can upload Chinese videos or other languages that you think that your customers might be looking at your listings and maybe they might need it in their native language. So this will help you to be able to sell to those people and really showcase your product to a wider variety of people, and I'm really excited about this. I think this is really a great thing to be able to kind of further expand the languages on your listings that you already have. Now Let us know in the comments below if you think this is a great thing and if you're going to get started doing it right away, or what you think about, you know, being able to upload these videos in different languages.   Carrie Miller: This next article is about being able to upload more than one product to your videos for your ads. I think this is a great opportunity to showcase more than one product. I noticed that when I was able to show more than one product on my brand story and my A+ Content that people were buying in bulk or bundles, basically, of things that they weren't buying in bundles before. So this is a great opportunity to showcase all of your products in one video and catch the eye of a lot of different customers. So this is actually an announcement from you know advertising on Amazon and the way that it works is you're going to be able to upload those three different products, and why it's important is you know you're going to be able to get more brand exposure and just a lot more reach. Maybe one person might not be looking for one thing that you sell, but maybe one of the other items they're going to be interested in, so it's a really good opportunity there. Also, this is where the feature is available. It is. It is available in the US, Canada, Mexico and then all these other countries across South America, Europe, middle East and in the Asia Pacific. So check out to see if your country is allowing this and start getting some of these video ads up, and so I think this is going to be a really good thing for showcasing even more of your products and incentivizing people to buy more of your products all at the same time.   Carrie Miller: So the next article here is in the Walmart realm, and that is basically that Walmart is going to continue to invest in their e-commerce platform in 2024. And this is according to an article on meatpuletry.com. They have they did see quite a bit of growth on their digital market, so they want to keep growing it. They actually talk about how it was even more. They had more growth in China. However, they are still just overall, growing this marketplace so that, you know, more customers can buy their products online, since more people are switching to online shopping. So it's a really you know good time to get into Walmart as well. If you really want to grow your, your brand and your products. You know, maybe consider selling on Walmart as well.   Carrie Miller: Okay, this next article is a bit of sad news and that is that, um, basically, Esty had to lay off a bunch of workers because their sales were flat, so they laid up 225 workers. I'm not sure what this means for the future of Etsy or what they're thinking about sales trajectories, but it is really a curious thing. I know there are a lot of Etsy sellers who watch our content. So if you're an Etsy seller, have you seen sales kind of stay the same? Have you seen growth? I know it really is dependent on the individual seller, so, um, you know this really could be dependent, um, you know, seller to seller, but also Amazon does have Amazon hand made and you can get these products pretty quickly. So that might be something that's been causing some competition for Etsy. But hopefully this doesn't mean that it's doomsday for Etsy and that we'll see them revive again.   Carrie Miller: Okay, this is the last but not least, but this is a really good thing for apparel brands and I think that because of Sheen and Temu, those are really big platforms that are really competing with Amazon right now and they sell mostly apparel and basic. We saw last week with the fees, they're reducing fees for apparel, which I think maybe has something to do with the fact that they want to compete with those, those platforms. But now they have a new fit insights tool that's going to help give you know apparel and shoe brands access to fit specific insights about their products to help you know the customers you know get the right sizing so they can help reduce returns. I think this is a really good thing to help offering you know sellers the opportunity to you know, improve upon their actual sizing measurements to make sure they're the most accurate for customers to prevent the most amount of returns. I do sell in this category and I think this is a really good thing. Um, you know, for all of us, I do sell in this category and I think this is a really good thing to add and really help us to be more specific with our sizing so that all of our customers can get the exact product that they want with the exact right fit. All right. So that is all of our news. So let's go ahead and check out with Shivali what our Helium 10 feature updates. So, Shivali, go ahead and take it away.   Shivali Patel: Hi guys let's get into this week's helium 10 new feature alerts. We have some ground to cover today, the first feature being located inside of Cerebro, our reverse ASIN keyword research tool. Let's talk about the Amazon total search volume and Amazon average search volume metrics Diving into Cerebro. Essentially, when you're performing a keyword search and say you end up filtering down any group of keywords or phrases, then the tool will actually tell you what the total search volume is for that given pool of phrases, as well as what the average search volume is per phrase. The first number is especially helpful if you want to understand the combined impact or reach of all the keywords that your products are ranking for on page one, while the latter is great for understanding individual averages of your pulled key phrases, since the multi ASIN search that I have pulled up here is quite broad and it includes indexed keywords and phrases. We have a Amazon total search volume that is upwards of 3.5 million, but let's refine the search to have an organic ranking somewhere between positions 1 and 50. In applying these filters, what you're going to see now is the combined value of your page one reach, and that for us in this cuff and shelf market is 22,000 roughly. Alternatively, in the case that you want to see the search volume of all the keywords that your competitors are beating you on, you could use a different filter. Instead of the position rank filter, you could use the relative rank filter and then proceed to take a look at those metrics. How cool is that? Right, all right.   Shivali Patel: And the second thing that I want to talk about now is filter presets available inside of Atomic. So what do I mean by that? Well, if you navigate over to Atomic, you can actually access this inside of the, the analytics or the add manager tabs. I'm already inside of analytics and I'm in the search terms tab, so I'm just gonna stay here, but you guys are more than welcome to do this inside of the add manager tab as well. You probably are gonna see this inside of Cerebro, too, and going down say that instead of going through all of these 1450 search terms, I want to take a look at the last 60 days. I know that I want to see those different search terms that have 20 clicks but no orders, no PPC orders, and I'm spending at least three dollars on that search term. Well, now I can actually go in and click save the filter preset, and when I click save filter preset, you're gonna be able to name it and then click apply, and every time you go back into Atomic, you're actually going to be able to access it quickly with just one click, by clicking filter library, and then select whatever you'd like to see and it's automatically going to take those search terms and narrow them down based off those filters that you selected.   Shivali Patel: So be sure to take advantage of this. If you are really interested in minimizing your actions maybe you have a lot going on and you really want to get straight into the actionable data and insights that will move your business forward then this is a really quick way to do that, to optimize those PPC campaigns you have. Or even if you're doing this inside of Cerebro, you're using the filter presets to quickly get in and take a look at any new keywords or phrases that might be relevant to your niche. So be sure to take advantage of this if you really want to minimize the actions that are needed to get to actionable data and insights, and I wish you much success.   Carrie Miller: Alright. Thank you so much for those updates. Helium 10 is always doing a great job of just updating products that we offer and then coming out with great new tools that can help you to further your business. So we are so excited about all the things that are going to be coming in 2024. So keep staying tuned to the weekly buzz so you can be the first to know about all these new updates. And, last but not least, we have our training of the week, so we will go ahead and send it on over to Bradley for the training video of the week.   Bradley Sutton: How to automate your Amazon keyword research. Alright, we've been talking about a lot of strategies as far as how to find top keywords from your competitors. You know from your own listings, etc. Now I the way I showed it to you guys. It doesn't take too much time. But you know, maybe you've got 10-20 products and you want to be checking your competitors keywords once a week. Well, it can start getting pretty tedious and time-consuming and a lot of data that you're gonna have to process to every single week or every other week, go through all of your products and all of your competitor products and no, alright, is my competitor ranking for any new keywords that I didn't know? So I can put it in my listing. So how would you like a way to just put time back in your hands? I mean, time is money, right, so that you know this could take hours and hours a month, but instead of that, let Helium 10 do the work for you.   Bradley Sutton: How can you automate keyword harvesting from your competitor's keywords? Well, it actually goes back to your dashboard, all right. So what you're going to want to do is you're going to want to go back to just your regular dashboard, okay, and you're going to hit insight settings on the very bottom left of the screen insight settings all right. Once you do that, you are going to find the keyword insight settings and then you are going to hit four insight types and you are going to select customize under keyword suggestions based on my competitors, all right. So hopefully you've set your competitors, and if you haven't set your competitors on your Insights Dashboard, you know there's videos that we have on our dashboard on how to do that but you want to put your top five competitors for all of your products and these are the ones that you probably are running Cerebra off of. Once you've got that done, like I said, go to your insights types, hit under customize under keyword suggestions based on my competitors, and what you're going to do here is you're going to enter exactly whatever you like to do inside of Cerebro. You're basically automating your Cerebro process.   Bradley Sutton: So maybe you said, hey, I want to know any keyword where the search volume is at least 400 and my rank is like maybe I'm not ranking at all, so I'm going to put zero and zero, but at least one of my competitors is ranking in the top 20 positions. All right, that's it. You just fill it out just like you would on Cerebro. So now, any time that one of my competitors for any one of my products right, is getting sales from a new keyword that I'm not ranked for now, I'm going to get actually an insight on it or a notification right here and it'll tell me hey, your competitors rank for these new keywords. Would you like to start tracking it? Would you like to start putting it in your listing?   Bradley Sutton: This is like super, super cool guys, next level. If you don't have access to it, you're going to need the diamond plan in order to access this. But I mean talk about putting money and time back in your hands. I mean this saves hours and hours of work. You now don't have to even run Cerebro almost ever again on your products, unless you want to do some advanced filtering, but you can now get those keywords delivered to you in a message saying hey, your competitor is getting sales from these keywords. Do you want to put it into your listing? So, guys, if you want to start automating it, make sure to set that up on your Insights Dashboard.   Carrie Miller: All right, everyone, thank you so much for staying at this point. I do want to leave you with something that I think will be really helpful going into this next year, and that is our 2024 daily habits seller checklist. Now, I actually helped to put this together, and it's daily habits that are going to help you to stay on track, to monitor things that are really important for your business, things like your sessions and your page views and all the kind of metrics that you need to make sure that you're staying on top of your account. There's a ton of different things in this checklist that are going to help give you really good habits to help you to continue to grow in 2024. So I hope that you all check it out.   Carrie Miller: It's really just an easy, free, clickable download. You can actually check these things off digitally, so you don't even have to download and print this thing out. You can do it all on your computer, so we will have the link ready for you in down below in the description so that you can check out this Daily Habits checklist, and I think you all are going to love it. So go ahead and check it out and we will see you all again next week and we'll see what's buzzing. Bye everyone.

Imagine navigating the exciting landscape of launching an Amazon KDP business and entering the glitzy Miss Universe spectacle at the same time. That's precisely what our incredible guest, Shivali, has managed to do. In this episode of SSP, Shivali takes us on a fascinating journey that begins with the debut of her original beauty and personal care product in the electronics section of Amazon and ends with her unforgettable time competing in beauty pageants. Gain insights into the tactical maneuvers she employed to overcome the hurdles in the fiercely competitive Amazon landscape and enjoy the open discussion of her unique approach to launching an Amazon product. In the second half of our talk, we change topics and focus on the colorful realm of cosmetics and beauty, emphasizing the need to create styles that accentuate unique qualities. With her unique take on the process of creating digital products, Shivali shares the details of her next cosmetics training initiative. She also discusses her amazing book writing and publishing endeavors, as well as her first experience publishing KDP books on Amazon. In order to bring your private label endeavors to new heights, we conclude the episode by getting into the specifics of Amazon's KDP platform and providing insightful advice about quality control, marketing techniques, and pricing strategies. So, listen to this episode and take away some wisdom from Shivali's inspiring story. In episode 512 of the Serious Sellers Podcast, Bradley and Shivali discuss: 00:00 - Starting a KDP Business 05:19 - Passion and Celebrity in Product Success 11:07 - Versatile Looks and Digital Product Creation 16:43 - Promoting KDP Books on Tick Tock 21:52 - Effective Usage of AI Writing Tools 23:53 - KDP Book Publishing and Marketing Tactics 27:52 - Understanding Amazon Royalties and Profits 34:11 - Being Proactive in the KDP Market ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we're sending Shivali to the other side of the microphone and she's going to talk about her advice for those wanting to start a KDP business, her super unique Amazon product launch that she's doing that would be impossible to copy, and much more. How cool is that? Pretty cool, I think. Want to check estimated sales for products you see on Amazon? Or maybe you want to instantly see how many listings on page one of a search term result have the actual search keyword in the title? You can find all of these things out and more with the Helium 10 Chrome Extension tool, X-Ray. More than 1 million people have used this tool. Find out what it can do for you by downloading it for free at h10.me/xray. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. I'm not going too far away in the world. We're going to North Carolina right now. Shivali in the house. Welcome back to the show. How's it going? Shivali Patel: It's going good. How are you? Bradley Sutton: I'm doing all right. We're going to talk about KDP how Amazon sellers can do it. I'm going to talk about I know you're just going to be launching another Amazon product soon. We've got a lot of a business thing to talk about Before there. We were talking earlier that there was just recently Miss Universe. You said a couple of people that were in this Miss Universe pageant you were actually in the same pageant with them last year, the year before, right. Shivali Patel: Yes, correct. Miss Universe Thailand this year was actually our reigning international girl when I competed at Miss Super National in 2021. Then Miss Universe, Puerto Rico Carla, who also made top five at Miss Universe Miss Thailand, actually took first runner up. Carla was also, I believe she made top five. Yeah, really really strong group of girls. They're both wonderful. It definitely gives me the pageant itch as well. Bradley Sutton: Yes, I've joked with you before that, hey, I'll approve time off, but there's got to be like some. I put a Helium 10 logo on my basketball court. I think that on your gowns or your evening wear or talent competition, there's got to be like Helium 10 logos displayed somewhere. Then I'll go ahead and approve that time off if you go back to pageant life. Shivali Patel: Yeah, that would be a wild gown. Bradley Sutton: Yes, but hey, it will bring us lots of impressions to Helium 10 and then all of a sudden our site traffic will spike and then we can attribute it. We've got this metric that we go evangelism reach and that'll definitely help the evangelism reach. Anyways, here let's go to business. First of all, the last time we talked was a while back. I mean, you're definitely no stranger to show, you even host a few podcasts yourself or a few episodes yourself with the weekly buzz and tacos Tuesday and things like that. But as a guest you haven't been on here in about a year and I remember at the time you were looking for a new product to sell on Amazon, and now, as of today, you've got it all in Amazon. But you were having like, didn't they like? Put them all on reserve status or suspended or suppressed, or what was going on there? Shivali Patel: Yeah, so my product is actually. It's in the beauty and personal care category, but it was also an electronics item, which is very interesting because when I was getting started a few years ago, I remember telling myself you know what? I'm not going to touch electronic items with a stick. It's not for me. I don't know all the regulations. Bradley Sutton: And then I think you have a death with electronics. Shivali Patel: Yeah, that too. Let's forgot about that part too. But yeah, that was one additional reason that I didn't want to touch the electronics category. But I think the more time that I've spent in this space, it changes your mindset a lot, because then it becomes about well, which barriers are you willing to cross? Because problems are such an integral part to running any business system and it just comes down to what or how you're willing to overcome it. And so when I found this product, I was really, really interested in launching into it because I felt like I could deliver value into it. You're always thinking creatively well, what can I add to this product so that way it will sustain competitors regardless of when they're coming in? And with my first product, I had about nine months before I actually got that product to market because of some backend issues, and this for this particular product. You carry all those lessons that you learned through time with you, and so I really wanted to ensure that, regardless of when the product goes out, it actually sells. And it really came down to okay, yes, it's an electronics item, but I can learn it's a higher barrier to entry for my competitors. And then I did feel like I could add value to the space. So, yeah, that's really my mindset of going in. Bradley Sutton: But along those lines it ties in with what we were talking about with pageant, life and stuff. But people, I've always suggested to people, hey, you can't always go with what your passion is, because if there's no opportunity there you're not going to have success. But in a perfect world, if you can do a product that you're passionate about or leverage some kind of like off Amazon, you know, following, then I think you know people absolutely have to do that. Like you know, I always thought before like if I was still like really big in the Zumba world, like I was in the old days, that you know, like I could have had a lot easier way to launch some kind of Zumba fitness related product or something. So then you kind of, you know you said it's kind of like a beauty product, but then you're kind of taking your quote unquote celebrity status a little bit and offering like coaching or some kind of like digital service along with your product. Shivali Patel: Right, that is correct. So I wasn't entirely sure if I wanted to do this, but pretty much anybody I talked to, yourself included, said it was a good idea, and so, yes, I have chosen to represent myself as Miss Supernational USA 2021. And I, whenever somebody buys the product which it's actually I'm fine with sharing it. It's a makeup bag with LED mirror and three settings, but it comes with makeup lessons as well, and it's not just live group coaching calls, it's like a full blown course, because I wanted people to not just walk away with a product, but walk away with an experience where they can buy this one bag and learn how to use all of the tools that they'll be putting inside of that bag, where they can now go into their everyday life and actually carry themselves with confidence because they now know or have a skill, sets and techniques on how to use those products. So it really was a long game for me and that's how I approached it. Bradley Sutton: Yeah, but yeah, the reason why this is, I mean, nothing is guaranteed success. Guys in Amazon. You know like maybe something weird might happen and she has to like lower her price or something. But I know you're starting at a very high price and you actually have a chance of success. Like if I were to come in with an LED makeup bag and like, let's say, all of them were like 60 bucks and I'm trying to sell it for 120, I mean it's not. Not only is there not a guarantee of success, it's almost a guaranteed failure. Because why, you know, why would anybody pay 120 dollars? But with the fact that you're bundling this, this is now all of a sudden you actually have this ceiling, like it actually is possible for you to have success at that price, price point. Also, this is something that nobody can duplicate. Nobody can copy like any. You have some like super fancy water bottle, you know, that has like this really crazy design spout or whatever. So somebody can copy that. Eventually, can a can a you know Chinese factory or a factory from India just go and say, hey, let me get another country's miss super national or miss universe or whatever and offer coaching classes. You know that's like not going to happen. Bradley Sutton: So, again, this is not a guarantee for success, but this is the kind of thing guys those of you are selling on Amazon look for these kind of things that are hard to duplicate, whether it's on the product side, like something you have a patent for, or or it's on the you know the personal side, you know where you're offering digital courses or something like that with it, and then that just sets you apart. So that that was why I really liked that, that idea, and I think that other other people should think about. Not, not everybody has something you know, but, but sometimes we sell ourselves short A lot of people. We might have something that we don't even know. Maybe it's one of our relatives or something that we can offer as as part of a bundle. So how are you delivering? Like, is this course live? Is it like something you recorded and they get access to it once they opt in? Like, how does that work? Shivali Patel: I was actually listening to Alex Hermosi I'm not sure if I pronounced this last name correctly, but he talks a lot about the $100 million offer right, and something that is very principal to that is providing an offer. That is a no brainer, and when I was thinking about what I wanted to offer in terms of an experience and what would be most impactful, you want leveraged impact right. You want somebody to purchase this bag, transform their lives, and then they go and tell their friends and say, hey, oh my gosh, like I learned this incredible thing. I feel so much more confident, and I think that's a mixture of prerecorded lessons, but it's also live coaching, where people do have access to you. They do have the ability to ask you questions. Shivali Patel: Now, I would not consider myself a makeup guru by any, by any milestone, but I think you really only need to be a few steps ahead of somebody to be able to offer help, and with makeup, I have spent a considerable amount of years in the fashion and the beauty industry. I started very young and I grew up in that field, and so I do feel like I can say something to someone and help them with their confidence in applying makeup or even just in presentation, right. I think it takes a certain level of courage, or even foregoing some of the expectations other people might hold of you, to compete in something like a beauty pageant. And so I can take those and transfer them over to somebody else and hopefully that will allow them to be equipped with skills they can put into their day to day life, and so it's actually a mixture I'm sending them over into a funnel, right, and that funnel will set up the drip email campaign, which then leads them into this whole course. So it's a four module course as of right now. I plan to add to it. I want to update it consistently as new trends come out. Shivali Patel: As you know, there's so many versatile looks you could do. You could do a day look a glam look. Maybe you are somebody who's going day into glam, that sort of thing as well as just expression. So it talks a little bit about color psychology. We have what else? We have undertones, we have foundation matching just a lot of different broad ideas that are important when you are trying to figure out what's going to work on your face, because everybody's face is different. I can't actually go and give you the exact same things that I do, and it's not necessarily going to work for you, because you know you might have almond shaped eyes. Bradley Sutton: I think my beauty is a little bit different than yours, yeah. Shivali Patel: Exactly, Exactly. But for those of you that are listening, you know you might end up if you're a woman and your are planning to use the same exact makeup techniques that I am, well, it might not work, because you might have hooded eyes and I have almond eyes, that sort of thing. So we do have the four modules plus bonus lessons, where I'll have some of my pageant friends come on, some of the you know influencers that I can get on and they'll do lessons as well, and then I also have a group and they'll be promoting this product, like once you know, now that you see there goes again, guys, there's, it's not. Bradley Sutton: She's not just going off of what you know she has, but what you have is your network too, and so if you have people who are influential, you know, and who are down to down to promote, that's another great advantage. Like, like, I'm doing something different on the coffin shelf, you know, like I'm not making a community or anything but the coffin shelf market is very saturated. All of a sudden, you know, people come in low balling and I'm going to go a little bit more in depth in a future episode, but what I'm doing is I'm just experiencing again, again. I might fail at this, but I'll never know if I don't try. I'm actually raising my price and not going lower, like everybody's 20% lower than me. I'm going to go not only not lower, but I'm going to go 20% higher and I'm adding Products that almost double my cost of manufacturing. I'm giving, like, a coffin shaped box, like the box that it's gonna come in is literally coffin shaped and it can be reused as something else, like you know, a sock box or something like that, and I'm offering some other stuff. Bradley Sutton: So for me, that's what I think is gonna differentiate, because there's no way that any of these other cheap Coffin shelf makers are gonna go and spend two dollars and fifty cents like is what it's costing me to make this custom box for Shivali. There is no way any of her competitors are gonna go and have multiple pageant beauty queens From countries like you know offering courses. So, guys, again, the moral this part of the story is is do what you know, use your advantages, that you have to be unique and offer something that is that is not duplicatable and and that's kind of like along the lines of it doesn't always have to be a physical product. Mine, mine, is a physical product. I'm doing a box right and along those lines is a perfect segue. Your first entry into Amazon wasn't even in the physical product, wasn't didn't. Before you make physical products, you were doing digital products, namely KDP books correct. Shivali Patel: I got started by selling on KDP and I wrote books fairly fast. I had some ghosts written, but I also wrote some of my own and I knew that if I spent too much time on Writing them that I most likely would be disappointed in the results. Not trying to be a pessimist, just a realist, where if I spent, let's say, months preparing a book and I put it out into the world and people don't receive it well, or maybe it the field is changed by then, right, I would be so disappointed and so I worked on. I Just focused on putting it out there as opposed to perfection, just progress, not perfection sort of ideal. Shivali Patel: And yeah, it went okay. I wouldn't say it was. I became like a best-selling author or anything, but I sold copies and I continue to sell those copies actually from the books I wrote when I was I think I was 23 at the time- so those books you made years ago You're saying you're still getting, like you know, per like it's not, it's not free, you have to pay for it or you're free, so people are literally are still paying you for this book you wrote years ago. Shivali Patel: Yes, yeah, I mean, granted, my books are very, very cheap, because again I was like, okay, I wrote this in 24 hours. I think it was like 24 to 36 hours max, but I went through, wrote it pretty fast. One was on positive self-talk, the other one was on engineering powerful habits successfully. I've actually published way more than that. I just only tied those first two to my name and so those actually that are under my name, they're tagged to my socials and so I actually do end up going in and still seeing sales from those even today, and that's cool, because I don't actually actively promote them or anything. Shivali Patel: They just end up selling, and so I really, really love digital products because digital products cost you little to no money To actually set up right. You can go into Canva today and create something. In fact, last month I wrote four books and I need to actually get them published this month, hopefully this month. Hardcover paperback would be great. I wrote one on AI. I wrote one on what was my other one, even on, can you believe I like I struggle sometimes even in float Instagram, because I had done a case study with Instagram at some point where I quickly grew it from Zero to 10k followers in the span of like three to four weeks. Shivali Patel: Now, of course, that case study is a little bit old, but I learned a lot through it and I can still sell that information, and so it's really easy to go into Canva, build out a full fledged book and then it takes you maybe five minutes to upload into KDP. And KDP isn't even the only avenue you can use. There's many other platforms that allow you to do that. Now I specifically focus on KDP and I Was talking to Bradley not too long ago about potentially doing a case study about that for helium 10 content, which hopefully, if you guys stay tuned, you'll be able to see that. And that is just experimenting with tick tock, because tick tock is also growing. Tick tock shop just became a thing and. Shivali Patel: I'm really interested in seeing how you can kind of combine both of those landscapes into one Right now you can't actually add links, I believe, into the captions to promote your Amazon KDP books, but you can Send traffic using a link in bio to a funnel page or a landing page or even into those books via that route so you can attach your KDP link. I think as long as you have the link in bio. You can't actually do it inside of the Video that you're uploading, like the post that you're uploading. Shivali Patel: Okay and so there's so many things you can do there too, right, you can go in and do like a reading what is it? You read like an excerpt of your book and that's a reading. You could do Q&A. You could add Just some knowledge to the space. If you have something that is non fictional, you could do so many other promotional videos that can lend itself to traffic for your pages. Bradley Sutton: All right, so let me give you a couple scenarios. Scenario number one I am listening to this podcast and I'm not selling on Amazon yet, and the reason why I'm not is because, you know, I don't have $3,000 or maybe my product is like super expensive, it's $10,000 what I would need to invest. You know, $5,000, what have you? And I'm just like, hey, I'm not on any kind of like strict timeline. You know, I got a few months like I can build, you know, save for my day job, but I want to kind of like X, you know, start making some more money on the side Without investing. How, what would I? Where do I start? Like, like, what's my research? Like you know, maybe I don't have the time to do an Instagram Case, that you know you know. Whatever, whatever you do like, do I need to pick a topic that I know or you know? Do I do like product research and in helium 10 and find some kind of Subject that way that there are searches on like, like what's my step one, two and three? Shivali Patel: I think that's an excellent question, and it's when I can get very excited about sharing information on because you absolutely want to do product research. There's no point in you building a book and then set trying to sell it in a market that's super saturated, or maybe you don't know how to market and so use the helium 10 chrome extension. That's what I recommend is make sure you download it. You can go to helium 10 comm forward slash extension and once you add that to chrome, you can actually use x-ray to see a lot of back-end data. Go inside of Kindle, the Kindle store, go into categories, subcategories, use x-ray to see how people are doing and then from that, maybe, if you find a book that you Are interested in creating a book on, you feel like you could do something better, you can optimize that listing better. Then what I actually recommend that you do is open up Canva, open up ChatGPT and Open up quill bot. Okay, and what you can do is, first of all, use review insights which is also a part of our helium 10 chrome extension on your competitors inside of that niche. Figure out what's good, what are people talking about, what do they like about that book, what are the topics that you want to focus your book on and then go into chat GPT, provide a title, come up with a title. If you don't want to go directly into that, you really want to get granular. Go into Cerebro before you go into chat GPT, go and see what people are typing in and then from that Make a list of all the chapters you want to have for that book, all the keywords you want to rank for, and then you can use those keywords as chapter titles. Then you go to ChatGPT, you feed it inquiries and if you put in garbage if you put in garbage you're gonna get garbage out. So make sure you're very, very hyper specific about what you're inputting in. Shivali Patel: When you do that, you can start with an outline. You can say, hey, I'm writing a book for this, this is how long I want it to be. I'm going to, over time, over the next few prompts, feed you a set of Subject or chapter titles, chapter topics, and I'd like you to Draft a written response in the tone of XYZ. Maybe you have a favorite author, a favorite artist. Whatever the case may be, get very, very specific and, as you go through first, still provide you with the outline. So I would recommend really starting with the outline. Once you have the outline, the outline will present you with maybe two or three different markers for inside of each chapter. So even if you don't know the first thing about that niche, that is okay. You don't need to do a case study like I did. I've written plenty of books that are on topics I don't know anything about, and that is okay for you too. So go in to chat GPT, go into the outlines and then actually take each chapter Section, so maybe just the two or three. Copy and paste that and then you'll see I'll draft an entire thing for you. Shivali Patel: Now, the only thing that I don't love about ChatGPT is, yes, it has limits, but it also is quite redundant sometimes in its language. So you'll see some words pop up over and over again. You'll see vast, you'll see realm, you'll see Ecommerce landscape if I'm talking about something in E come and so you might want to go in and be specific, say, hey, don't use any sequential words or don't use these specific words, include these keywords, and it will actually go through and refine what you've written. The point, or the best way, rather, to use chat GPT is Start broad and get more and more granular, refining your results every single time, and so pretty soon actually even in the span of 30 minutes you can have a full book that you can then put into quill bot, which is a paraphrasing tool, and Actually change out those words. So now you have a Section of your book that is AI generated but it looks more human because you've gone in and actually changed out some of those words. Shivali Patel: Of course you want to add a little bit of personal touch, but can you imagine how hard it must have been to write books that are 500 600 pages back in the day, not to say you need to write 500 600 pages. Most of my books are somewhere between some are as low as 20 pages and others are I think my highest might be about no, actually 120 pages, I think is my highest. But you can go in and go as little or as Long as you really want to keep in mind that if you go and upload this to KDP, you will need to do some formatting beforehand, as well, as if you are making that book a paperback or hardcover book, you're gonna have certain associated printing costs because this is print-on-demand if you're using KDP. Anyways, I've gone completely into a whole splurge based off of this initial question of what the heck do you do if you're just getting started right, and so that was really to start with product research. Do the keyword research. Shivali Patel: If you want to figure out which chapters to create, use ChatGPT with Canva and I say Canva because you can actually transfer over, not transfer over with Canva. You can make the book title, book cover, page, and so you're. You now have a free book cover that you've created. You can create a really nice manuscript inside of honestly like word. I've done word before. I've done this inside of Google Docs before. I've also done this inside of canva before, where you can really make it nice with different fonts, and then you will want to throw it into KDP after that and make sure that the manuscript looks okay. Shivali Patel: That's really, really important because people who are Kindle readers read this on a handful of different Devices and you will want to make sure that they can actually read what you're writing, because the they want to consume the content. They don't want to be distracted by mistakes. When I was 23 and I published them on my first books, some of the feedback I got, I thought, okay, I'll just get feedback and refine it afterwards. Well, I did get some things that in in the reviews and oh, like the grammar was a little bit, you know, off for one of my fictional books and I was like, okay, it's fine. Whatever, you know, this was ghost written, I don't really care about it, I'm not gonna go in. I refined it as much as I could and I feel like the story still got across just fine. Shivali Patel: So once you have your book built, your book cover built inside a Canva, you've saved it, you're uploading to KDP. Create a KDP account, go in, upload all of it. It's pretty simple to follow. If not, we do have blogs on KDP. So I suggest that you go and you check out our blog section on Helium 10 to to figure out how to actually upload it, if you need some help, and then, from there, focus on marketing. I honestly, through mistakes, have learned that it's not enough just to build a high quality product. You will need to do the marketing side of things as well, and KDP is no different. If you want to stay low on costs let's say you really want to save for private label then go into existing blog forums, go into Facebook groups, create that TikTok account and do what we talked about earlier, where you're creating promotional videos, maybe you're doing reads Q and A's, you are getting on live, maybe, and talking about the book. I have seen some lives that are ridiculous. Bradley, do you remember the Chinese seller who made $18.7 million just by promoting products? Bradley Sutton: Yeah, like three seconds per product. It's kind of ridiculous. Shivali Patel: It's absurd and people still sell based off of those three seconds. You also have people who are doing the whole NPC trend, if you've seen it, and they make money on that. If they can make money on that, can you make money on a book that sells content? Absolutely, but will you have to put in the work to actually make the promotional videos? Yes, so you can go in and do stuff. The trade off is really going to be the time investment, so you will need to spend some time inside of Facebook groups. I've done this before. You find niches that are related to your book, go in, actually post that. Hey, you know what? Like I just released this book. I would love to get some feedback. I'd love if you guys could show some support and you're not telling anyone to buy, really, but they can go in and select or or, you know, purchase that product if they feel like it's up their alley and hopefully leave you an honest review, as long as you were very, very forthcoming with what you were hoping for in the beginning. Shivali Patel: Outside of that, I've also used blogging sites so you can go in, find niches where there's tons of readers subscribed to an email list and those email lists are really, really helpful too, because I've used those to launch books before, where you can go in and essentially maybe some of these sites are free, some are not. Some are like 20, $25 book beam there's. There's other ones that cost a lot more and they have millions of readers who are waiting for books to be published. So you can also tap into Kindle Unlimited. You can go in and actually end up promoting, let's say, even the book for free while they're doing these promos, so a lot of people can read them, you can garner those reviews and then hopefully start your PPC campaigns to sell really well. Bradley Sutton: All right, so that's, let's say, I do all that. I make a book about 60, 70 pages. What's about the target price? And then, at that price, what am I taking home? You know, based on you know what, what Amazon is charging me. Shivali Patel: So you can select from two different royalty options. With KDP, you can do 35% or 70% of royalty from your list price, and that's if you're based in I think it's UK. No, if it's based in Europe, then that's without the VAT tax. So it's just taking a look at your list price 35% or 70% and it really comes down to you on what you want to market at. Shivali Patel: You'll see books that are $40. You'll see books that are $2, which is what my book started with way in the beginning and so you can go in and choose and then base off of the royalty price that you select, you'll be able to figure out what sort of profits you're making. Then, of course, if you are saving for private label, you know maybe you'll want to focus on building really quality books, not not making too many, and then just work on marketing them. Or you could go wide right. You can make many, many books that are really really cheap and just focus on the launch side of things to garner that initial revenue or not revenue. Revenue, yes, but also the initial capital you need to get started with private label. Bradley Sutton: All right. Now, you know, that was a scenario that I gave, where it's like, all right, I'm just trying to get some extra revenue. Theoretically speaking, I could be already selling on Amazon and that's still you know, like I want to. You know, get more revenue so I can do that exact process. If I'm an existing Amazon seller, we would have nothing to do with my current Amazon business. It would just be, you know, me doing product research for something. But let's just you know. The other scenario, number two that was kind of like scenario one B, but you know. Now two is like all right, I sell coffin shelves and egg trays or what have you, and I want to leverage KDP in a different way. I'm not really necessarily making a revenue play, but maybe it's. It's something like I'm giving a free, you know, yeah, lead Magnet or add on what is a scenario? That I'm not necessarily making a revenue play, but as an existing Amazon seller, I could potentially leverage KDP and it'll benefit me. Shivali Patel: So I think a really good play for that is the leads generator, and that's just. You already have your product set. Maybe you want to tap into these Kindle users, because these are people that are already reading books. They're interested in that topic. Well, maybe they might be interested in a product in that setting, and so you can go in create a book using the process we just talked about right. Go into ChatGPT, go into Canva, into quill bot, and you can transfer those skills over and end up leading, putting in pages into your eBook that are for a leads generator. You tag that you can use portals inside of helium 10 to create a landing page and then actually end up taking that link and put it into your eBook, put it on KDP and then work on also ranking that book, so that way those readers end up hopefully navigating into your product and you end up capturing those emails as well through KDP. Bradley Sutton: Okay, so that's KDP. Now you know, one of your other specialties here at helium 10 is you work with our market tracker 360 program, something that I don't know too much about. It it's mainly for those who reach, like the eight, nine figure level. What's some new things that you can tell us about for those like, hey, I'm high, seven figure, eight figure seller, some new things that I can get excited about if I'm using market tracker 360. Shivali Patel: So the beauty about market tracker 360 is you can go as broad or as granular as you want, something we have been talking about today with this podcast. But what's really cool is now you can divvy out into how you want to build your market. So if you want to build your market, let's say, at a brand level, you can input up to 100 brands and focus on it simply at the brand level. If you want to put in keywords and asins, you can still do that, but you can go in and refine it based off of categories, subcategories as well, as something that is newer is being able to create markets based off of those subcategories too. So it takes a little bit of time to set up that market, but once you have it set up, you can always go in with filter presets and get an understanding for how your market is moving, not only from a year over your comparison standpoint, or a month over month or week over week. You can also just look at it from a competitor level, check out your market share, check out how your other competitors are doing year over year the historical comparison of your products versus their products, whether it be at a brand level or at a product level. You can also dive deep into your keywords, into their keywords, check out what strategies they're using and then how they're rising and falling in terms of a keyword heat map. And so it's really nice being able to not only set up the market as you want, you can go in at the. Shivali Patel: I've heard so many you know six, seven, eight, nine figure sellers talk about how important it is for them to be able to see their category or subcategory just at that level, and we're actually coming out with that. Now is before you could go in and get granular, do it as a filter preset. Now you can actually create the market based off of that. So that's something exciting that you guys can look forward to, and if you are on the diamond plan, I believe you have access to a market. So I highly encourage you to go in and make use of that single market you have. Okay, cool. Bradley Sutton: So I always forget about that. You know, like I even said right now, market tracker 360 is like, mainly on our supercharged plan, but if you're a diamond, you can actually, you know, go ahead and get one started. So, even if you're not a eight figure seller yet, go ahead and, you know, take advantage of that free one If you've got a diamond account, all right. So now we're at the end of this episode. Do you have our, our 60 second tip or 60 second strategy of the day you can share with the audience? Shivali Patel: I think my 60 second tip is going to be be proactive because, first of all, we are very close to new years and we talked a lot about KDP today, but you can absolutely tap into that market now because there are going to be so many people that are out there looking for goal setting things, for habit planners, and it's a really easy way for you to start with a no content to low content book. Maybe you don't need to do the whole ChatGPT thing just now. You can go in create something inside of Canva that is maybe template base, that you can go in, switch out the formatting, the colors and try to start working with the marketing side of things to get a feel for what it would be like if you posted a medium to high content book inside of KDP. So you can start really, really easy with low efforts and then also be proactive in terms of maybe you want to go out, maybe you want to check out some trade shows. You want to find a really good product for your FBA business. I know we didn't fully talk about product research for a FBA business, while I might have shared a little bit about my mindset about finding my latest product that I'm going to be selling. You absolutely can go in into trade shows, into stores even, and start thinking outside of box. What value could you bring to that niche with that? I hope you implement and you don't just listen to the podcast. Bradley Sutton: Awesome. All right Again. You're no stranger to the podcast. You'll be hosting some upcoming episodes of Weekly Buzz. And then also, you were definitely instrumental and part of our relaunch of Project X and you were handling one of these products that was actually sourced in India and so definitely have you back soon to talk with you and Meghla, who helped out with that project, to kind of see how it was. We've never had a Project X product sourced from India, so that one is going to be launched soon. So as soon as that launches we'll definitely have you back. But thank you for sharing your knowledge and we'll be seeing you soon. Shivali Patel: Sounds good. Thank you so much.

Are you ready to skyrocket your knowledge of Amazon PPC? In this TACoS Tuesday episode, prepare to be amazed as we bring you the secrets of the trade from none other than Elizabeth Greene, the co-founder of Amazon ads agency Junglr. Dive into the world of data analytics and learn why understanding the numbers behind the numbers is crucial. Whether you're a beginner or a seasoned seller, we've got insights that are bound to give your Amazon PPC game a boost. We talk about the core strategies for launching new products, from using supplementary keywords to strategic ad placements. We uncover the importance of context when branching into new markets and how to leverage different keyword match types to target specific search terms. Learn about optimizing strategies for Black Friday and Cyber Monday, and how to manage your budget effectively during these peak seasons. Lastly, ignite your understanding of advertising for branded products on Amazon. We debate the significance of tracking the share of search and using Search Query Performance reports, and reveal our strategies for advertising for products with only a few relevant keywords. Tune in and take away valuable strategies and insights that will elevate your Amazon advertising game to new heights.   In episode 511 of the Serious Sellers Podcast, Shivali and Elizabeth talk about: 00:00 - It's Time For Another TACoS Tuesday Episode! 05:34 - Evaluating and Auditing PPC Strategy  08:10 - Analyzing Ad Spend Efficiency and Impact 12:34 - Advertising Strategy and Keyword Targeting 17:45 - Advertising Strategy for New Product Launch 25:32 - Keyword Research Using Helium 10 30:51 - Using Keywords and Sales Volume 36:31 - Optimizing Bids for Better Ad Performance 42:22 - Control Ad Spend, Gain Campaign Impressions ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel: Today, on TACoS Tuesday, we answer all of your PPC questions live, as well as discuss what you could be doing in terms of launching and auditing your PPC campaigns during the Q4 season. Bradley Sutton: How cool is that? Pretty cool, I think. Want to enter in an Amazon keyword and then within seconds, get up to thousands of potentially related keywords that you could research. Then you need Magnet by Helium 10. For more information, go to h10.me/magnet. Magnet works in most Amazon marketplaces, including USA, Mexico, Australia, Germany, UK, India and much more. Shivali Patel: All right, hello everyone, and welcome to another episode of the Series Dollars podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our monthly TACoS Tuesday presentation, where we talk anything and everything Amazon ads. So today we have a special guest with us, and that is Elizabeth Greene, who is the co-founder of an Amazon ads agency called Junglr. So with that, let's go ahead and bring her up. Hi, Elizabeth, how are you? I'm doing well, how are you? Elizabeth: Very good. Shivali Patel: So, nice to have you on. Thank you for joining us. Elizabeth: Yeah, thanks for having me. These are always, always fun. Shivali Patel: And what an exciting time to be talking about Amazon ads to a fat. It's cute for you. Oh my goodness, you must be slammed. Elizabeth: Life is a little bit crazy right now, but you know it comes with the territory. Shivali Patel: So it does. It is peak season I see we have someone coming, so it's a very exciting time to be in business and I'm looking forward to reading your questions and hopefully having Elizabeth answer them Now. The first question here says what can you suggest for a beginner like me, who is just starting out, and what and where can I learn to grow as much as possible? Elizabeth: I would actually say there's two skills that one, in the beginning, none of us have, and they are skills and they can be learned, even though they're considered more quote, soft skills. Data analytics made it not as much. Shivali Patel: My two things are going to be. Elizabeth: Data analytics and communication skills Community Asian sales are, you're going to find, are quite important when it comes to management of accounts management of accounts that are not your own. So if you are, even if you're a brand manager in a company or, you know, obviously, at an agency seller and a sourcing person, okay then I'm going to go with data analytics. Data analytics are going to be your friend. The things that I've kind of discovered have been, like you know, sort of mind blowing. For me are the numbers behind, the numbers Meaning. So when you're trying to evaluate ACoS, right, a lot of people are like, oh, it costs one up, it costs with down. Great, I know this, I can look at the account. What the heck am I going to do about it? Data analytics really good data analytics not only tell you the what, but the why and then the what next. So you're, if you can get really really good at the why and the what next, that's going to really set you apart and the way that I kind of have come to it. This is my own personal journey. Maybe there's other people who are way smarter than me, have way better journeys, but for me it has been, again understanding the numbers behind the numbers to have, for example, right, you start in a little bit of a way, it's kind of like the matrix. Elizabeth: So when you're breaking down, say ACoS, right, you go, okay, ACoS one up, big, else one down. Why right, what the heck happened? You're like, oh, wait, I can calculate ACoS by ad spend divided by ad sales. Okay, so it's either that ad spend went up and sales remain consistent or went down, or ad sales went down and spend remain consistent. She like, oh, okay, there's those two variables. Okay, now I can say, okay, ad spend increased. And then I can go, okay, ad spend increased. Great, I know that why. And then you're like, okay, so I can calculate my ad spend by my cost per click, by my number of clicks. Elizabeth: So either my cost per click went up or the number of clicks happening in my account went up. And then you can look at those two variables and go, oh, okay, it's the number of clicks. Why? Oh, I just launched a whole bunch of new stuff. Okay, that's why. Or my cost per click went up exponentially. Why? Maybe you know, it's just a natural market change thing. Talking about prime time, peak season, now you're probably going to see cost per clicks going up. It's a market thing. Versus other times you might have aggressively increased a whole bunch of bits in your account and so then you go check back. So data analytics that's the way I view it. I am not classically trained on data analytics, I just have looked at it for over five years now and tried to figure out the what the heck is going on a question and the what to do about it questions, and so those. That's my way of sort of. I've learned to sort of peer into the matrix. So if you can get really good at understanding not just what the data is but what it's telling you, that's really going to get you to the next level. Shivali Patel: Definitely, and I think a lot of people have very different strategies. I think Elizabeth's strategy, you know, is definitely one you should take into consideration. But also, the best way to learn is going to be trial and error and until you're really sifting through your own data, I think it's going to be hard to you know gauge sort of what's happening. I think a lot of things in business are just as they come. Now I want to kind of take the other side of that and go into, let's say, somebody's not a beginner, right, somebody's been selling for a while. They're more established. What do you recommend to somebody who might be evaluating or trying to audit their own PPC strategy? Elizabeth: Next level is going to be evaluating things on a per product level. And let me clarify when I say per product, I mean per listing. The reason why is the data gets kind of funky when you pull it down to a skew level. You definitely can, but there's some nuances that you really want to be aware of that can kind of lead you in the wrong direction if you're looking at a per skewer, per child days and level. But if you can start looking at your ad strategy, your sales growth, everything through the lens of listings, that's really going to take you to the next level. Shivali Patel: So when you see listings, are you talking about maybe like the conversion metrics? Are you looking at the keywords that you're using, sort of what is like the underlying factors? I guess all the above. Elizabeth: Honestly, but to make sense of it all. Because, to your point, like force for the trees, if you look at like everything, then do you walk away being like I have no idea what in the world I'm supposed to focus on? So the way that we've begun looking at it and the reason why we started looking at it like this is because we managed several clothing accounts. Talk about complexity, talk about force for the trees. You're like where in the world do I start? And you want to make impact on these accounts. Right, you can't just like all right, I did my bit, adjustments and call it good. Like you really want to get at our hands dirty and like really start improving the accounts. But you're like where in the world do I focus? So what we've started doing is percentage of total have been a little bit of a game changer. They're not, it's not the newest thing on the block. A lot of people use this percentage of total, but the two things that we look at is the percentage of total sales of each. Again, we're talking about a listing level. Again, reason clothing you have up to hundreds of different SKUs on a per listing level. Like how the heck do you make sense of it. So how do we make sense of it is rolling it up to the parent listing level and then looking at the percentage of total ad spend, again on a per listing. Elizabeth: So this gives you a lot of clarity into what products are driving the most sales for the brand. And then, what products are we spending, are we investing the most ad spend on? And when you look at it this way, it's very common to have these things happen in the account. If you haven't been paying attention to them, you oftentimes will see like oh wow, this product's driving 2% of my total sales volume and I'm spending 10% of my total ad spend here. Like that's probably a discrepancy. Maybe I should go and adjust those ads. So that gives you a lot of clarity. And then to court of gauge because again we're an ad agency, so ads are the thing that we focus on the most to help and drive improvements for the brands is we will look at the impact of the total spend on that per product. So again, percentage of total ad spend, and then we'll look at what we call like quote ad spend efficiencies, meaning ACoS, Total ACoS, ad sale percentage, also the delta between your ad conversion rate and your total conversion rate. Our unit session percentage is actually really helpful gauge. And so we're like, okay, we're investing most of our dollars here. How is our efficiency on that large investment? Elizabeth: And then you can sort of pinpoint like, oh, wow, I'm investing most of my ad spend into this product, to the point of like 5% of total brand sales, 13% of total ad spend investments. And wow, the ad spend investments are really unprofitable. Now, if you're in a launch phase, there might I mean there's context that you need to add to the numbers, to the point of like telling the story with data. And if you're managing the brand, you probably know the context. But at least it goes as okay. So here's two products we should dig into more. Here's two products we need to probably invest more of our ad spend on. And it really starts to clarify things when you really kind of understand how to see the picture in that way. Shivali Patel: To kind of follow up on that how do you really end up deciding which keywords to go after, as well as, maybe, how to really structure them into campaigns in accordance with your budget, because I know that's different for everyone? Elizabeth: Yes, it definitely is. We will always focus on relevancy first in the beginning. Now there are certain times if you're doing like a brand awareness play or you're like, wow, I've really targeted my market and I need to branch out, like what's the next hill? Absolutely go after categories, you know like, go after those brand awareness plays. But if you're in the beginning and you're in a launch, the nuance of Amazon advertising is you're not building, you don't build the audience. Amazon has built the audience for you. Elizabeth: All we're looking to do is use specific keywords or search terms to get in front of the audience that is already existing and that's where relevancy comes in. So you're saying where is my specific shopper? What are they using to search for products like mine? And I need to make sure I'm showing up there. So we're always going to prioritize that. That typically is going to get you better conversions, you know, better clicks, more interactions with your brand and which leads to more sales. And then also on the flip side, and if you're doing this on launch, it is a really good product sort of evaluation, because if you're showing up exactly in front of your target shoppers and your click rate is terrible and your conversion rate is terrible and like nobody's buying, there's probably a signal that maybe there's things to adjust with the listing or other factors that you should look into. Shivali Patel: Do you ever go into, like branch into, I guess, supplementary keywords where maybe it's not exactly for the product but it's maybe like a related product, and where do you really place those sort of ads? Elizabeth: Yeah, so when we'll do it is really dependent on the overall performance and the ads spend or profit goals, right? I mean, it seems so stupid, simple, but if you are advertising more, you're going to be spending more, and if you're struggling to bring down Total ACoS or ACoS again, ad spend divided by ad sales, the one thing you can control with ads is ad spend. So in those cases when we're looking to bring down Total ACoS, we're typically looking at pulling back on ad spend. So if a product or brand is in that phase, I'm not going to be like let's launch all these broad things and we're not quite sure how they're going to convert, right? So context is really key here, but when it comes to branching out, it really is dependent. Elizabeth: You will find certain products on launch where, like, for some reason, it's really difficult to convert on the highly relevant terms but, like adjacent markets or, to your point, like somewhat related keywords or related products, actually work really well. So we're always going to prioritize what's working. So if we're like finding all of these search terms that are popping up through, like, say, broad match or autos or something, wow, we weren't aware that this is actually a really great market for us. But it's very obvious, looking at the data, that's something that we should, that's a direction we should go in. Then obviously we'll push towards that direction. But depending on if we're going to like decide to branch out on our own, it probably is highly dependent on the ad spend and then also sort of the phase of the product, meaning like how we kind of conquered everything and what's our next play. Shivali Patel: And in terms of when you are launching, yes, we're going for the most relevant keywords, right, that are where you can find your target audience. But what about in terms of exact match, like yes, are you going directly into exact match and auto and broad all at the same time? Are you just kind of doing exact first and then branching into auto? Elizabeth: Yeah, so we do like exact first. I'm still a huge fan of like all the above, exact phrase and broad. The one thing that we have found is like within your exact match, you can just be more specific on what search pages you're spending your ad dollars on. So if you, especially if you have limited budgets in the beginning and you're like, hey, I really want to make sure that I hyper target these keywords, exact match makes a lot of sense. Now, if you're talking about you like branching out, we're still going to prioritize putting a higher bids on our exact match keyword. So we're still going to try and have most of. Elizabeth: Let me say this if you're going to be aggressively spending on a specific search page, you're like I've identified this keyword, this is my ranking keyword, I'm going to put a lot of budget behind it. Exact match all the way. Now I don't want anyone to say that clip and be like wow, she hates broad and freight. Like, no, I love all the above. Like we run autos, run multiple autos, category targeting, like all the above, do it. But if you're trying to get really aggressive with something, it's just it's the nature of how the match type works more than like it's quote best, because they don't really think it is. Shivali Patel: Now I do see that we have some new questions, so let me go ahead and pop them up. We have can you give a refresher on how people can do modifiers, since nowadays exact sometimes performs as phrase match and phrase sometimes is like broad. So if someone wants to make sure that an exact is that exact two word phrase is adding plus in the middle self that. Elizabeth: Yes, it does, but caveat, it only officially does in sponsor brand ads. If you look at the document, I mean I gotta go check it because they're like they keep updating the documentation on the slide and like not notifying us. But from my understanding and from the reps I've talked to, and also the search storm reports, I've seen modified broad match I don't believe a hundred percent works all the time in sponsored product ads, which is super annoying. So for those of you listening who are unaware of what a modified broad match is or modified search terms, modified broad match is a thing in sponsor brand ads. So the way that broad match keywords work in sponsored brand ads and they have sense care that over to sponsor product ads is that it cannot only target. You know we do classic broad match, right, you can put keywords in the middle, you can swap stuff around. But like if I had the keyword running shoe, right, both the word running and the word shoe must be present in the search term for your kind of traditional sponsor product broad match. It's not the case anymore. Elizabeth: You can target what's called related keywords. So for example, one would be like sneaker, right, it's kind of related to running shoe. And if you wanna say. I stuck a screenshot out on LinkedIn not that long ago and I was like, how is this relevant? Like one of them, it was like targeting like a bread knife and the search term that it triggered was like ballerina farm, go figure, I don't know, but like, so you can get like this really weird, funky stuff. So what we do to kind of combat that one, just keep up on your negatives these days, like, keep a sharp eye on your search and reports and add those negatives. Elizabeth: But the one thing that you can do is just sort of like to Bradley's point make each those individual words have to show up is if, in front of each of those words that you want to make sure are present in the search term, you can add a little plus symbol. So in the example of like, say running shoes, I would say plus shoes, plus what is our running whatever? Plus running, plus shoes, right, and then that would trigger to the algorithm. Okay, you have to use these things inside of your searches, which again is a factor in sponsored brand ads. If you look at the documentation, they do say that modified broad match is a thing and it's been a thing for a while. I just hasn't been super popular. But I haven't read documentation that they've rolled that over into sponsored product ads. I don't think it's a bad idea to get in the practice of using modified broad match and sponsored product ads though. Shivali Patel: Okay, thank you for answering that question. We also have another one that says I'm going to be launching a brand new store for FBA and Shopify for my own manufactured product. What will you suggest that I do for the first few months? Elizabeth: Well, I'm gonna assume that the question is saying, with ads because that's my area of expertise like new product launches, there's a lot. So definitely follow @HumanTank because they way more than just add advice to offer you. But as far as the advertising, I would prioritize keyword research for the product launches. That actually would be really helpful when you're trying to vet even the space for your particular products. And then I would again, I would hyper focus on relevancy in the beginning. I would run that in exact match, probably high bids. Elizabeth: In the beginning you're looking for two things. You're looking to get eyeballs on your product, ideally those eyeballs conferring to sales that is remain to be seen, based on how appealing your product is to the market and how good your search pages et cetera. But you want to get eyeballs in the product and then you want to use those eyeballs to sort of vet again how much these shoppers like your particular product for purchase. So that's what I do. I would focus on those again for like the first couple weeks is typically what we do, and then you might sort of branch out into phrase match run, auto campaigns et cetera. Now here's a trick is how many keywords you choose in the beginning to launch is actually going to be determined by your budgets. So I have seen so many sellers in the groups like they'll be like oh my gosh, I just launched and launched my ads and I'm spending like $1,000 a day and I can't afford it and I don't know what's going on. Again, it's simple, kind of seems like stupid logic but the more keywords you're advertising on, the more clicks you're gonna get, the more cost per clicks you're gonna pay, the higher ads spent. So you actually want to factor in what you're doing for your launch strategy with your budgets. Elizabeth: Like I just got off a client call and we're like all right, we have these new product launches. Yeah, it's a really competitive space. It's like skincare. We're not gonna have reviews in the beginning. You know what? In the beginning we're gonna keep ad budgets really lean and we have a really good brand recognition. We're just gonna leverage brand recognition because we know the conversion rates are gonna be there. It's gonna help us get the initial products. But we also are understanding that if that's the strategy we're running again a little bit more limited, just leveraging brand lower budgets we're not expecting the sales to be exponential in the beginning. So it's like setting expectations and then kind of understanding what makes sense for you at this stage. Shivali Patel: Okay, and, keeping that in mind, the review portion that you're mentioning, right, yeah, you end up like, let's say, for example I'm not sure if I'll pronounce it right, but in Sweat's example right, his question when he's launching, do you end up waiting for the reviews to file in before you are running those ads or do you end up just kind of going in? And of course, there's many moving components, yeah, there's a lot of moving parts. Elizabeth: It depends on what the brand's wants to do. Typically we will start running stuff out of the gate Again. We just kind of set expectations. The reason why ACoS is so high in the beginning is for two reasons. One, your conversion rate tends to be a little bit lower and then, two, your cost per clicks tend to be a little bit higher because you really are trying to get aggressive to be able to get that visibility on the product and then over time, ideally, conversion rates improve because you get more reviews and then cost per clicks hopefully go down as you optimize. So between those two things, that helps it get better. So we just set expectations with like hey, because conversion rates are low means it takes more clicks to convert, which means ACoS is gonna be a little bit higher and we expect potentially sales not to be still or out of the gate. Sometimes it'll be surprised. Sometimes you launch a product and you're like, wow, this is amazing, this thing just absolutely took off and I hope for all of you listening, that is the case for you and your new products, but it's not always the case. So it's really more setting expectations and then just deciding what makes sense for you. Shivali Patel: Why would someone create like a branded campaign If they've already have their standard stuff? Do you maybe want to talk a little bit about branded campaigns? Elizabeth: Yeah, there's two kinds of branded campaigns. One is considered branded, or maybe brand defense is what you might call it. One of them is you have a whole bunch of products. Which you might do is you would advertise your own products on your other listings. The goal of that is you'd be like, hey, if somebody is going to click off, they might as well click onto my own product. Again, it's called a defensive strategy because you're plugging people off and refer to it. It's like plugging the ad spots. My competition can't get this ad spot on my listing. The other thing that you might do is if you have any branded searches happening so people searching your brand on Amazon then what you can do is you can again advertise your own products. Elizabeth: There's a lot of debate out there. They're like, oh, if I already have people searching for my brand, why in the world would I be spending on it? Because they're going to convert for my brand anyways. Yeah, there's arguments to be made. The things that you can do is you actually track your share of search in using search query performance reports to look at your own branded traffic and be like am I losing out on sales through my branded traffic? That's something you can do if you want to be like, is it worth it for me to run? But the second thing and the one I was referring to when I was talking about that more specific launch that we're doing is if you have great brand recognition meaning there's a lot of people searching for your brand you've already built up a lot of traffic to your current listings and you have a new product that fits very well into that brand. Elizabeth: So example I just gave was we have a brand that has a skincare line. Right, they have their launching complimentary products. They have really good repeat purchase rates. What we can do is for people searching their brand, we can make sure that the new products are then advertised and show up high on their branded search, where they might show up lower before if we weren't leveraging ads for that. And then what happens is someone's typing in the brand like oh, wow, there's a new product from this brand. Awesome, and most likely not always, but of course you know you read the data, but most likely you're going to get people purchasing very similar. You know you can use ads to be able to get visibility again on your own products, but you're using your new offering. So that's kind of a way to like. If you have a good brand, share to be like. Hey, I got a new product. I want to try it out using ads. Shivali Patel: Got it, and I see Sasha has a question here, and it is what's the best way to research Amazon keywords for low competition products? And I'll go ahead and add as well what do you do in the case if, let's say, there is not necessarily a market, maybe it's a brand new product that doesn't end up having any sort of crossover? You're creating a sub niche. Elizabeth: Yes, those are the most difficult. The two most difficult products to advertise for are one to your point of like there really is no relevant traffic for it. Or two, when you only have one keyword that has any search volume and there's like nothing else besides one or two keywords, because every single one of your competitors knows those one or two keywords and there's really not anything else to choose from. So there's not really a way to like play a sophisticated game. You just got to like grin and bear it in those categories, which is like kind of painful sometimes. So reword I mean your keyword research is really going to be exactly the same as for any other product. You're going to be looking at your competitors, seeing what they rank you for. I mean, we use Helium 10, love Helium 10, just did a walkthrough of how we did keyword research using Helium 10. Like it's a really great tool. Elizabeth: The one different way that we have of generating your first keyword. We actually generate two keyword less in the beginning. So what we'll do is we'll use, say, like a commonly searched keyword. So a lot of times people will start with like all right, type in a commonly searched keyword and then like, look at the ranked competitors, choose them, you know, choose the relevant ones and then go through that. What we will do is we will take that first you know pretty general keyword that we're pretty sure is relevant to the products, and what we'll do is we'll type that into. Elizabeth: I'm going to get them mixed up. I'm going to say it's magnet, it's the keyword research tool, so you type it in and then you look at search, so you sort by search volume and what we'll do is we'll actually go down that first list and find what we call our highest search volume, most relevant keyword. So what you're looking for is the intersection between where you actually have good shop or search, and it is also relevant to your product, because the more hyper relevant you get to the product, typically speaking, not always the lower your search volume is going to be. On those keywords You're like all right, what's my top of the mountain? Because oftentimes people will be like, oh, metal cup, that's a great keyword, yes, but it's not highly relevant keyword. So you're looking for, like women's metal cup for running or something like is there a good search volume there? How can I like niche down a set? And then what we'll do is we'll take that search page for a highly relevant keyword and use that as our springboard to find our top competitors. Shivali Patel: So we do also have a question from David where he asks how would you use not sure what that's supposed to say for top competitive keywords when your product have multiple attributes such as gold diamond ring, gold solid hair ring and engagement rings should I run through, bro, on each? I'm assuming that's just supposed to be. How would you search for top competitive keywords? So? Yeah so I would, I would just look for. Elizabeth: I would look for whatever is the highest relevancy, highest search volume, one that's going to give it and you're going to have a lot of applicable keywords. So the walkthrough that I did I think it's just yesterday what we did is we were looking at baby blanket, and what we start doing with our final keyword list when we're looking again we're prioritizing relevancy is you will find what we call buckets of keywords, right. So when I was doing baby blanket, it was like girls receiving blanket, receiving blanket for boys, like some like okay, there's a bunch of girl keywords and their bunch of boy keywords and these are actually a little bit related to specific variations. You can start getting really sophisticated with it. But as you do that keyword research and as you're looking for that relevancy, you're probably going to find a lot of these buckets. So what we'll do on launch is we'll like take our group out and be like okay, so to your point, we have a bunch of diamond keywords. Elizabeth: Oh wait, I have a bunch of solitary keywords, right. So you can actually group those. I can take all my solitary ones and be like hmm, I wonder if the search term solitaire is. I wonder if people like my product in relation to that search. Okay, so let me take that out. Let me put those in their own campaign. I'll label the campaign like solitary keywords or something and then I would advertise the products there or engagement ranks, right, okay, maybe that's applicable to my products. Let me again pull those out and put them in a subgroup and a campaign. The reason why I like doing this is because then I can just scan campaign manager instead of having to like go in and like, look at a campaign with, like the solitaire keywords, engagement ring keywords, gold, diamond keywords. I can be like, oh, these are sub group in campaigns and then when I'm in campaign manager, I can simply look at how each of those three campaigns are performing and be like oh, wow, it seems like gold, diamond ring keywords actually perform best and you still want to analyze at a keyword level. But that makes it a little bit more scalable to like understand shop or search behavior in relation to your product. Shivali Patel: Now I see that David also would like to know about the filter for keyword sales filter, which it is essentially just telling you on average how many sales occur for that particular keyword every single month. So that's really what you're looking at there, but, Elizabeth, maybe you want to expand on whether that's something that you end up looking at when you're doing your keyword research for these different brands that you work with. Elizabeth: I don't really Everything honest. The two things that I look at actually probably three things is I would like to look at. We look at numbers to the count of competitors that are ranking again, because we're doing that whole like find, you know, do the first list to find the second keyword, to find the really really super specific products. So if you can find good super specific products, then you can kind of like use their ranking on the keywords. So actually I love that Helium 10 added in that column because it was one that a lot of us were like calculating. Elizabeth: When I'm like God, I don't have to do the formula, I just already filter for the list, so it's really awesome. So we'll download that list and then you know, we'll just see what's the highly relevant and the kind of cross check that with search volume you can use. I don't think it's a bad idea to use, you know, kind of like the sales volume, because sometimes what you'll find is that even though there's like a high search volume, if the keyword is sort of like a little bit broader keyword, you might actually not have as much sales volume through those keywords as you would think. So it's not a bad idea to analyze it at all. We just find if we're like again, we're super honed in on that relevancy factor, then we tend to come up with the ones that have better sales volume anyways. Shivali Patel: Okay, I think that's really, really insightful. We also have Sergio. Sergio, do you like to use the same keywords for each campaign in broad phrase, and exact campaigns? Elizabeth: I do. I would say the one sort of not qualifier would put on it, the one thing you should be aware of. I would recommend keeping the bids lower in the broad and the phrase match. I don't always agree with Amazon's recommendations, but if you listen to their recommendations on this, they actually recommend that you keep it lower. Shivali Patel: And Sasha has a question. If I was to start selling a product that has a monthly volume of 60,000 units a month, how should I position myself? Should I run out? Elizabeth: I would first want to know how the product performs. That's your first goal. You want to figure out what your average cost per click is and you want to figure out what your actual conversion rate is. Once you have those factors, you can actually start building production models and sales production models and stuff. Actually, it's not hard to build or not search. You want to search traffic production models based on oh, I want to hit $50,000 a month in products, this is my conversion rate. What you need is you need your conversion rates. You really need your conversion rates is the main one, and then you're going to need your cost per clicks in the ads to be like all right, this is what it's going to cost me. Right now, you're going off of nothing. I know I've said it about 20 different times on this live, but I'm going to say it again relevancy, focus on your exact target market, see what your numbers tell you, and then you can build up from there. Shivali Patel: I think that's a good plan, so hopefully that is helpful for you. Sasha, I see we have Sweat's leaving, but he has found the response was informative. Now I wanted to touch on something we talked about at the beginning of this call, which is Q4, right, we've been talking a little bit about auditing your strategy and some general PPC knowledge, but also what about, I'm sure a lot of you guys that are watching? If you're already selling, then you probably aren't full swing. Maybe you've already gone ahead and optimized your listings for Q4. But what happens if maybe somebody is just starting to be like oh no, I completely dropped the ball? Do you have? Hopefully, not Hopefully, none of you guys are in that position, but let's say something like that happens, sort of maybe if you have a take on what somebody can do to make sure that they're still able to tap in on Q4's potential. Elizabeth: Yeah, so we're assuming it's a brand new launch product and we have nothing. Shivali Patel: We can assume that they've been selling for a while, but they haven't changed anything for Q4. Elizabeth: Got it, got it, got it. Ok, no, that's fine. So I would say if you're already selling, most likely you probably have some ad structure. You're not in a bad spot. Ok, q4, right before Black Friday, December and Monday, we're not launching a whole bunch of test campaigns. Don't do it, because what happens is Black Friday, Cyber Mondays Really, what you're doing, you don't get same. Elizabeth: I know there's not really data available, but honestly, nobody's really looking at that. An inside campaign manager. You're not going to be able to say, oh OK, I got 20. My ACOS was so much better this last hour, so let me increase these budgets, right? What you have to do is you have to look back at historical data. So if you want to test anything, do it before this week is out. Get those campaigns up, get that data, because you're going to be completely flying blind If you launched a bunch of stuff a day before. You're completely flying blind on performance metrics and it's so easy because of how many clicks are happening on the platform to really lose your shirt. So I would say, if you're like oh my gosh, I don't have any specific campaign set up for Black Friday, so that's fine, you're actually in a really good spot. So what you want to do these weeks leading up to it you actually still have time you want to go into your account and you want to evaluate what is working now, what is crushing it right now, and then I'm going to make sure, as that traffic comes in, that those have good budgets. I have healthy bids on them. Elizabeth: To be honest, days of for the most part, unless we have a really specific keyword on a very specific brand, they're like we have to be aggressive when we must win top of search for this particular keyword. For the most part, we're adjusting budgets. Day of is our typical optimizations. So what we're doing prior to that is we're like all right, if we're going to be increasing budgets, we want to make sure that all of this is super solid. So you're doing two things. One, you're identifying all the stuff that really works and you're like all right, I need to make sure again, budgets are healthy, bids are healthy, all my optimizations are done. And then the second thing we're doing and this is also very important is what is all the stuff that's not working, meaning Clips with no Sales? Where are all my high costs, low sale keywords going on? Here's a good one. What are all my untested stuff, that I've just been increasing bids. So it's so easy. Elizabeth: If you're like normal optimizations, right, we're going to go in what has no impressions, increase the bids. We do this as well. It is not a bad practice. What often happens, especially if you don't have any caps so we have caps, we're like, all right, we're never going to increase past x amount of dollars or whatever If you don't have any caps. Sometimes what happens is you're like you can end up with like $10 bids. Elizabeth: So what I would recommend doing go into your targeting tab. I would filter for everything with zero orders, or you could just leave it totally blank, sort by the bid what has the highest bid in your account and you might look at it and be like holy crap, I had no idea that was in there. And what you want to do is what we call a bid reset. So you're just looking at all this stuff and you're like, hey, it's not getting any impressions. Anyways, it's not going to hurt me if I lower my bids, but then at least I know when that traffic hits all of a sudden that random keyword that didn't have any search volume, that I had like $10 bid on. It's not going to like pop off and waste all of my ad budgets. Elizabeth: There's another filter that is really helpful to identify the irrelevant stuff. I'm not saying pause all these things. I'm saying use this filter to bring to the top everything that you're like how the heck did that get in there? Because it's super easy. When we're looking in our search term reports we're like, oh, this converted once. Let me go test it Again. Great practice. What happens is sometimes you get these random things in the account so easy for it to happen. So what you do is you go again. Targeting tab is going to be your friend here. You're going to want to filter for anything that has what is it? Zero clicks, zero, maybe once, two clicks. Elizabeth: We're looking for impressions. It has probably at least 1,000 impressions on it and you want to filter the click-through rate by anything that is lower than maybe a 0.2 or 0.15. So this says it's got a lot of impressions, it's not really doing anything in terms of sales volume and it's got really bad click-through rates. And then sort that by either your click-through rates highest or lowest to highest, or you can maybe start by impressions, highest to lowest. So what you're trying to do is what it has a bunch of eyeballs that nobody cares about and what you're doing is that brings up. Elizabeth: So a lot of people saw it. Not. A lot of people clicked on it, which oftentimes means irrelevant stuff, and because it's only got a couple clicks, there's not a lot of data, so it hasn't moved into our optimization sequences. So again, it's just a once over of the account. The first time you do this you'll probably be like what the heck, why is that there? And then, if you find that great pause, it put low bids on it, just kind of. Again, we're doing clean up. If you don't find anything that doesn't make sense for you, conkudos to. You're doing really, really good targeting. But either way, it's a really good thing to give it a once over before again traffic hits and things kind of go crazy. Shivali Patel: Now we do also have your keyword sale filter. Says 89 with low search volume, and another keyword has 20 keyword sales but a higher search volume. Is there one that you would kind of opt for? I know you said you don't typically look at the keyword sales Filter. Elizabeth: Yeah. So the two things I would look for is one I'm gonna say again, relevancy. I believe in it so strongly, I'm gonna say it again. And then the other thing that you would look at is, you know, the Helium sandwich. Again, another thing that I appreciate that you guys have added to the download keyword reports is the Recommended bits. Now, again, you guys are pulling them direct from the API, like Amazon does provide the recommended bits. However, as we all know, like if you go in you launch campaign, you like add different products, the recommended bids change, so their benchmarks don't take them as gospel, but they are really helpful to again kind of help you identify how competitive a particular keyword is over the other. So, like a budget's were concerned, you're like, well, you know, this one has like 20 sale, like the sales volume is pretty good, but like, wow, that one's Really competitive. I got to pay two dollars cost per click versus the other one where I'm like, well, I only have to pay like 50 cents cost per click. That probably would play into my decision. Shivali Patel: Okay, all right, there's. I know I said to, but let's just do this last one and then we'll. We'll call it. And so how do you structure your top keyword campaigns versus your complementary keywords? I know we briefly touched on this earlier. Elizabeth: Yeah, so I will cash with. So I saying I'm not a huge fan of doing everything as a single keyword campaign. I think it's way too overkill. You end up getting way more confused than you do in sight From doing it like that. That being said, if we do, I definitely have like a top keyword. We are going to put that in a single keyword, exact, match, specific campaign. The sort of it depends Questions and answers that I always give is the more the higher amount of Control I need over where I'm going to be directing my ad spend, the less keywords I want to have. Then more important it is for me to gain impressions on this keyword. For, again, for my campaign strategy, the less keywords I'm going to have. So if it is a top keyword, if it's my main ranking keyword, if it's super, super important to me, single keyword campaign right, because that's I need to control ad spend. I need a lot of impressions on this and super, super important versus another keyword set, right. Maybe I don't really have it. So the other, very other end of the spectrum is going to be like a whole bunch of a Campaign that actually works really well. Elizabeth: For us is single word meaning, like you know, cup bowl dish In broad match low bits. Do not put high-pits on these. Even if you have great ACoS, don't put high bits. Not a good idea. But we'll run these all the time. But what happens is because we cap our bids at, say, I think it's from 25 cents, maybe 30 cents, maybe in 15 cents. We never intend to grow our bids past that, right. Elizabeth: So how is it important for me to control ad spend at the campaign level? Not really because I'm controlling it at my bid level, right. How important is it for me to gain impressions? Not really because I'm expecting half of these keywords to not get impressions whatever. So I would be fine with putting, you know, say, 50, 100 keywords in that campaign, right, because for me it makes no sense to create 10 different campaigns that I have to like keep an eye on, versus just one important like oh yeah, that's that strategy and that's kind of like my background thing, right. So I would look at it through that lens again. How important is it for me to control spend at the campaign level? And then, how important is it for me to gain Impressions on these particular keywords? The more infatily you answer yes to those two questions, the less keywords you should have in that campaign. The more you don't really care about those two things, or they don't really matter as much then I would be okay with a lot more keywords. Shivali Patel: Alright, well, wonderful. Thank you so much, Elizabeth, for your time and your information, your knowledge. We appreciate it. I know a lot of people learned quite a bit. Sasha says thank you. We have sweat who says you know he was also waiting on those other questions that you were answering. That was very informative, so we do appreciate it so much. And yeah, that is it for today. You guys will catch you on the next TACoS Tuesday. Thank you! Elizabeth: Awesome! Thanks, I appreciate it.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Snapchat users can now buy Amazon products without leaving the app https://edition.cnn.com/2023/11/15/tech/snapchat-users-shop-amazon-products/index.html Meta lets Amazon shoppers buy products on Facebook and Instagram without leaving the apps https://www.cnbc.com/2023/11/09/meta-lets-amazon-users-buy-on-facebook-instagram-without-leaving-apps.html How Shein and TikTok Shop are trying to shake the ‘Made in China' reputation https://restofworld.org/2023/china-shopping-shein-tiktok-shop-global-sellers/ 3 new shopping benefits Prime members get when using Amazon's Buy with Prime https://www.aboutamazon.com/news/retail/buy-with-prime-new-shopping-benefits-2023 Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results https://www.adweek.com/social-marketing/advertisers-are-investing-in-tiktok-shops-despite-mostly-tepid-results/ Walgreens Shifts eCommerce Fulfillment From Warehouses to Retail Stores https://www.pymnts.com/news/ecommerce/2023/walgreens-shifts-ecommerce-fulfillment-from-warehouses-to-retail-stores/ Join the Helium 10 Weekly Buzz newsletter on LinkedIn. We break down all the week's news in the Amazon, Walmart, and E-Commerce World, New Feature Alerts, and Training Tips! But that's not all, we're also diving into Amazon PPC and keyword research techniques. With new updates and features to Helium 10's Amazon PPC tool, Adtomic, we discuss how you can sharpen your spending strategy and optimize it. Our special training tip from Shivali will guide you on how to mine long-tail keywords from a root keyword or phrase to boost conversions. So, strap in and stay tuned for a session packed with valuable news, tips, and insights! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:02 - Amazon & Snapchat 02:51 - Amazon & Instagram 05:10 - Shein Sellers Wanted 07:37 - Buy With Prime 10:02 - TikTok Shop 12:11 - Fulfilled by Walgreens 14:40- Manage Your Experiments 15:38 - Amazon Robots 16:41 - Weekly Buzz Newsletter 17:08 - Helium 10 New Feature Alerts 20:30 - ProTraining Tip: How To Find Long-Tail Keywords From Root Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Customers will soon be able to buy Amazon products without leaving the app Snapchat, Facebook and Instagram. Buy with Prime launches, more benefits for dot com sellers. There's now new kinds of split testing that you can do in manager experiments. These new stories and more on today's Weekly Buzz how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is the Helium 10 Weekly Buzz, where we give you a rundown on all the news stories that's going on in the Amazon and Walmart and e-commerce world. We also give you the new Helium 10 features of the week as well as a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons and tons of really exciting news stories today. sometimes it's a little bit dull out there. You're trying to scrape the bottom of the barrel. Sometimes it seems that I'm trying to like find news stories, but this week we got a few bangers out there, so let's go ahead and hop right into it Bradley Sutton: Now. The first story is actually from CNN and this is entitled. Snapchat users can now buy Amazon products without leaving the app. Now, this I thought was an interesting story. It's going to be followed up by another story that was actually announced last week, but according to CNN here it says Amazon will now run shopping ads for select products on popular photo messaging apps, snapchat, and Amazon spokesperson confirmed to CNN Now. This spokesperson said that for the first time, customers will be able to shop Amazon Snapchat ads and check out with Amazon without leaving the app. All right, so. So that means like a lot of these social media apps, the last thing that they want you to do is leave the app. So there's been a lot of reluctant sometimes for links that just take them out, because what are these social media apps want? They just want you to just stay. Stay in the app, right like you see the moves that TikTok shop is making, they don't want you to have to go to Amazon, they want you to just buy right there in TikTok shop. like a lot of these apps make it difficult to go outside of the social media app because they just want you consuming the content there and consuming the ads, et cetera. So this is actually interesting. On Snapchat, you don't even have to leave the app to purchase Amazon products anymore. Now it says in app, shopping with Amazon is available for select products advertise on Snapchat and sold by Amazon or by independent sellers in Amazon store. So this is not just like a shipped and sold by Amazon. This, these are products that are you, you sellers out there are going to be able to sell. Now the bottom of this article says this Snapchat news comes on the heels of a similar Amazon initiative announced with Meta's Facebook and Instagram platforms last week. Bradley Sutton: So that's actually our second news article of the day, and it's by CNBC, and this was from last week, in case you missed it out. There this was entitled meta lets Amazon shoppers buy products on Facebook and Instagram again, what's the key? Without leaving the apps, all right. So meta debuted this feature that lets users connect their Facebook and Instagram accounts to Amazon so they can more easily buy goods, promote them their feeds. Now it wasn't clear. If Snapchat is doing the same thing, I mean you'd almost have to. If you're not leaving Snapchat, that means that your Amazon account must be linked inside of Snapchat in a way. Now, this is just like super, super interesting to me because TikTok shop, as we know, has been making all of the waves lately and and this could be like Amazon answer to social commerce, as it's called, and like hey, maybe they see, like hey, this is the future. people are browsing social media and you want to kind of capture them while they're browsing, and at the same time, make these apps happy by not taking them to the Amazon app. Bradley Sutton: Now, the Amazon spokesperson said to CNBC said customers in the U? S will see real time pricing, prime eligibility, delivery estimates and product details on select Amazon products ads in Facebook and Instagram as part of the new experience. So it's not just oh, there's going to be like a little button over here where it says, yeah, go ahead and buy with prime or buy this on Amazon. It sounds like like the buy box experience almost on Amazon where you can see all these details about when it's Going to get there. So, like this, this is, I don't know, I don't want to say like as flown under the radar a little bit. this is already like a week old. I'm reaching out to a lot of my contacts at Amazon to try and get some more details on what this is gonna entail, but I think this could be depending on how it's rolled out could be huge for third-party sellers to be able to advertise Directly on some apps and, especially, depending on the kind of flexibility we're gonna get for targeting so it could be something super, super cool and, again, like just more and more opportunity for e-commerce sellers out there now with this kind of like new Thing of social commerce. be it tick tock shop, be it snapchat, now Instagram, Facebook Really exciting times to be an e-commerce seller. Bradley Sutton: Speaking of e-commerce sellers, the next article is from restofworld.org and it's entitled how Shein and tick tock shop are trying to shake the maid in China Reputation alright, so it's talking about how these platforms are looking for global sellers and it gives a couple of examples. Like it talked about somebody who was in Latin America who was selling on the platform there that we all know, is one of the top ones in Latin America, which is mecca libre, and she was, she was doing, like $15,000 of revenue and she actually said that. like, when I first started considering Amazon, the process was confusing. There's too many documents required. The process to become a seller was very long, she said. But then this year in January Shein I hope I'm pronouncing that right, I don't even know Shein, but anyways Shein Contacted her and I was like, hey, would you like to sell on our platform? And there was actually Mexico based advisors that she could reach out to and they helped her set up the account, so that what she had said was difficult on Amazon, wasn't on Shein, and she's already sold $16,000 worth of goods on Shein's marketplace since it launched in Mexico this this past June and it's already surpassed Her medical Libre sales that she's been selling on for years now. Bradley Sutton: in the past for those who don't know much and including myself, I don't really know much about Shein never bought one thing on it, but Before it was almost all like. China, Chinese sellers on there and made in China products, but then last year they opened up distribution facilities in Poland, us and Canada this this article says and it's also opened up factories in Brazil and Turkey and also one coming in India. Now this article says, they're trying to compete with Amazon and that's why they're trying to build their fulfillment network and also open up to international third-party sellers. Now go ahead and check a link in the description, for the rest of this article is actually a super long article, but interesting. I really don't think she is like a big threat or anything to Amazon. I'm I think the reputation of the products and service is kind of low right now. But it's something to look out for and I'm curious. Shein reached out to this seller To sell on Amazon. What about any of you guys watching this? Have any of you been reached out to by Shein and Temu and TikTok shop to sell on the platform? Let me know in the comments below. Bradley Sutton: Next article is a press release from Amazon and it's entitled three new shopping benefits prime members get when using Amazons buy with prime. So buy with prime, was announced earlier. We actually talked about it on the show where you can take like the Amazon Prime experience and kind of put it on Dotcom websites. All right, so until now you could see, like reviews and things and things like that. You can have the buying, literally buying with prime, right, you get the same day or one day or two day delivery. But now Amazon is announcing three more updates to this program. Bradley Sutton: This article says that this holiday season, prime member benefits now will include 24 seven customer service through a live chat feature. Again, this is for buy with prime obviously this has always existed for just regular Amazon. But now if somebody's shopping on a Shopify website and that Shopify sellers using buy with prime, these are the benefits that the customer is going to be able to get. So, again, 24 seven chat, live chat for customer service. Another main benefit is that you're gonna be able to see all of your orders in one place. So let's say, today I buy something from my Amazon app right. Tomorrow I buy something from the Amazon website. Day after tomorrow I go to dot a dot com website that's using Buy with Prime. I buy something there, I can go in my Amazon app and I'm going to see all of those orders in the same place. So that's something that's new that you know. Now is another benefit again, 24 seven live Support. you can see here in the screenshot what that is going to look like. Bradley Sutton: And then the returns. Amazon's already kind of pretty easy to have returns, but now by with prime can go through the same return process Even though they're buying from a dot com website. Now it says customers are gonna be able to choose from an expanded number of convenient drop-off locations at UPS stores, whole food markets or Amazon fresh stores, without boxing up or labeling Items. All they have to do is show a QR code and hand over the item being returned. All right, remember this is something bought from a dot com website. And now by with prime, members are gonna get all these kind of like regular Amazon prime Benefits. I'm just curious how about you guys out there Anybody start by with prime? Does any of what I just mentioned here make you more inclined to perhaps do buy with prime? If you've got a dot com website, let me know in the comments below. Bradley Sutton: Next article is from ad week calm and it's entitled Advertisers are investing in tick-tock shops despite mostly tepid results. And this is interesting to me because the title says, oh, mostly tepid results. But then the article goes on to just like give example after example of people, kind of like crush it on the platform. So the article to me didn't really match the, the, the headline here. But it says hey, there's mostly lackluster results in tick-tock shop. It says like, that's not what I'm that's not what I'm hearing. But then in the next paragraph it says hey, cosmetics brand beat BK beauty Join tick-tock shop. When it opened up three months ago, barely ab, barely spent anything on advertising and since joining the company has more than doubled revenue. Don't you see how, like why I'm confused with all this negative talk. Like in the title, in the first paragraph. The next Paragraph says oh yeah, somebody has spent digital, a single digits advertising and now they've doubled their revenue. Bradley Sutton: The article talks about how the platform is offering incentives such as ad credits, customer coupons, they're covering fulfillment charges, offering tons of promotions to gear up for Black Friday. I've talked about how helium-ton elite members like Elizabeth have been really absolutely just crushing it on that platform. In this article another story they give they say hey, mental health focus journal company, Zenful note, has generated 45%, pretty much half of their sales from tick-tock shop in just two months. So again, I don't know why they're kind of dissuading people from TikTok shop but at the same time talking about how people are just crushing it on there. But it's going to be interesting to see how this work. how this goes because, like I, really have high hopes for TikTok shop. It seems like they're doing the right things and it's not just taking like a whole bunch of random products from manufacturers in China that they're shipping snail mail. that takes three day or three days, so three weeks or something to deliver, like Shein or Temu. I mean, this is just like regular, kind of like Amazon level of product. So I really think that's next year that is going to be the platform that a lot of sellers are going to want to expand to. Bradley Sutton: Next article is from payments.com and this is entitled Walgreens Shifts Ecommerce Fulfillment from Warehouses to Retail Stores, and it talks about how they're, instead of fulfilling their dot com orders from their Walgreens warehouses, they're trying to do it at its 8,700 stores. They had this quote that says 78% of Americans live within five miles of a Walgreens. How about you guys listening out there? You probably have a Walgreens pretty, pretty close to you, but 78% are near there. So this maybe doesn't necessarily affect third party sellers too much, because this is. Walgreens mainly sells a lot of their own products. Bradley Sutton: But this is what I've always tried to talk to you guys, especially when I talk about Walmart and other places. We think too much only about selling online. If you can get and brick and mortar, it can be very lucrative. I've talked about when I worked at another company and they would sell in Walmart the kind of PO's that would cross my desk where one PO was like way more than what our entire year of Amazon sales were and we were in seven figures of Amazon sales and that would be like one PO from Walmart's because of how many Walmarts there are. We had accounts at that same company. I worked at Walgreens and it was still a big business and you don't have to worry about. a lot of advertising and customer service and all this stuff. Bradley Sutton: So like, when you are building your brand, absolutely start on Amazon, start on TikTok shop, but be thinking bigger picture, like, like, really create a brand and great packaging and things like that. Because now, if you start crushing on Amazon, you're going to get on the radar of buyers and at some of these places potentially, and maybe you can get your product in a Walgreens or a Walmart. And then this kind of move that Walgreens is doing is like pretty cool. Like imagine if you were making some kind of supplement, right, and you got it into Walgreens, brick and mortar. Now your online sales for Walmart, or Walgreens.com would also be pretty high because the fulfillment process potentially could have even same day delivery. Walgreens is saying that they're going to use, like Uber, eats and DoorDash drivers to deliver their stuff. But anyways, just something to keep in mind, guys, don't just confine yourself to thinking that you're only going to sell on online marketplaces. Getting into brick and mortar can be very lucrative. Bradley Sutton: The next article is not really an article at all, but it's something that is in your manager experiments dashboard. So if you go to manager experiments, that's Amazon's kind of like split testing tool. It's always been free on live listings and you've been able to do stuff like test your, your main image and things like that, but now you can actually start testing your A plus brand story and also you can do simultaneous experiments to where you, where you test two separate things, all right. So this is something newish that maybe some of you didn't know about is available. I still recommend Always doing your split testing and audience kind of like polling before you even have your listing. You can do that with Helium 10 Audience. It's just right there in your Helium 10, dashboard. It's also available. it's made by a PickFu and I've been using that for six years now and that's like a game changer. But if you didn't do it before you launch and you're having trouble, absolutely you can use manager experiments on your live listing. Bradley Sutton: Last article of the day is just kind of a funny one I wanted to throw in here because it kind of has to do with Amazon. But it's kind of crazy what we're going to. And this is CNBC and it says Amazon's Astro Robot is now a roving security guard for business. I mean, guys, we are literally going into the Terminator world. Amazon is selling this robot for $2,300 and it's for businesses and it's like a security guard. it's on wheels but it like roams your store during the day, make sure people are not stealing it roams it. During the night, when you, when you leave your place of business. But amazon is more than just a marketplace. They're like at the forefront of a lot of different technologies. And now there's robot security guards. Guys, in 2023, 2024, what is this world coming to? Ai robots, what is next? All right, that's it for the news this week. Bradley Sutton: One thing I wanted you guys to know about was if you like to get the news and maybe you're not always about watching a video, you just want to watch it or read about the news. I have a brand new newsletter that covers in depth A lot of these news articles. We're talking about a lot of the things that we discuss in this show. So if you would like that, just email to you from LinkedIn and you have LinkedIn super easy, one click to subscribe to it completely free. Go to h10.me forward slash newsletter. H10.me forward slash newsletter takes your LinkedIn website and then just hit subscribe and you'll get notified every time if there's a new article. Bradley Sutton: All right, now let's get into the New Helium 10 Feature Alerts of the week. every week, Helium 10 has is releasing new tools, new filters, new features, new functionality that you guys have been asking for, and so here's a rundown of what is cooking for this week, the first one that I'm going to talk about actually, all of these are an Adtomic, our PPC management tool, and the first one is about day parting. All right, so in the past, you could select certain campaigns and then in helium, you can look at the data that Helium 10 provides and see that, wow, my, my, a cost is like infinity. It's like terrible Saturdays from 7am to 9am. So what I'm going to pause my campaign every Saturday at that time so I can save some money, right, but that's just kind of like partially. Bradley Sutton: Why people like day parting. a lot of people might want to increase their bid. Like maybe on Sunday mornings a cost is like 6% on a certain campaign or a group of campaigns. Well you might want to increase your, your, your bid at that time. Other times, maybe you don't want to pause the whole campaign, but maybe you want to decrease your bids. Well, now you're going to be able to do that if you go to your day parting schedules section and you go to the bottom here where you can create the rules. You can just select which day you want to choose the time period that you're wanting to do. Like, let's say, I pick Mondays from 3am to 7am and now I can do increase bid, I can decrease the bid or pause the campaign, and I can do this at the campaign level or at the portfolio level or even at the product level. So, super cool update from Adtomic. That way really allows you to kind of like laser focus your spend and optimize it based on the previous performance, but on time of day and day of the week. Bradley Sutton: Now, another quick filter that is new in Adtomic. we have our AI bidding suggestions and that's like based on the algorithms that you, that you choose. I'm going to talk about a New update to the algorithms too, but like, for example, I've got a whole bunch of AI suggestions here about how, what I need to do to my targets as far as on the bidding in order to reach my goal, right, and so we have a couple new filters where I maybe I just want to see hey, show me all of the suggestions, the AI suggestions, where it's asking me to increase the bid or decrease the bid All right. So that's a new filter that you're now going to be able to see on your suggestions page. The last update or feature alert for the day is the ability now, on auto campaigns, to choose a bid rule. All right. So a bid rule is kind of like. Bradley Sutton: maybe you're trying to hit a certain kind of target ACoS. Maybe you want to use our algorithm that maximizes the number of impressions. Maybe you want to maximize the number of orders. Maybe you want to use one of your custom bid algorithms, all right. So before for auto campaigns, you weren't able to set these, but now for the auto campaigns, you can go ahead and choose one of our algorithms or one of your own and go ahead and activate it right there. So I highly suggest everybody go ahead and do that if you're using Adtomic. Last up, we've got Shivali here for our training tip of the week and it has to do with a keyword research technique, a very, very simple way that, within seconds, you can get tons of keyword ideas based on you entering a keyword into our tool, Magnet, Shivali. Take it away. Shivali: How to find long tail keywords from a root keyword or phrase. Why is this important and how can you use it to make money? Well, as an Amazon FBA seller, of course you're interested in ranking on the top half of page one for your main keywords as well as your supplementary keywords. But how exactly can you lead to even more conversions? Well, of course you want to get in front of a audience that is ready to purchase, and the best way to identify that is by taking a look at your long tail keywords. What exactly do I mean by that? Well, these are those keywords that have maybe two, three, four, five additional words in the actual search term. And by taking a look at those search terms, right, you're starting to take a look at those people who are ready to purchase their warmer leads. They know what they're looking for, and that means that they are ready to buy so long as you can convey exactly what it is that you are selling and it matches what they have on their mind. Shivali: So let's go ahead and take a look at Magnet. I'm going to show you a filter you can use, and that is simply this word count filter right here inside of Magnet, that you can use to input a minimum or maximum and narrow down your search results. So I went ahead and inputted coffin shelf as our main seed keyword and clicked get keywords. We were outputted 3,204 filtered keywords in results. And then I want to narrow that down further by finding those really excited consumers. I'm going to go in and input in a minimum of four, I'm going to click apply and, as you can see, it immediately narrowed that down to 792 filtered keywords compared to the 3000 plus we had before. Now, of course, not all of these are going to be relevant. I'm already seeing that instead of the coffin shelf, we're now taking a look at Vampire Diaries makeup. That's not really relevant at all. So let's go ahead and combine this with the phrases containing filter and I can input in coffin, click apply filters and you'll see that automatically narrows me down even further to 157 filtered keywords. Shivali: Now this was a very, very fast way for you to go from 3000 filtered keywords into 157 and find keyword phrases where people are looking for something very specific. Of course, if I were a consumer and I were typing in bookshelf, that's going to be a significantly different feel and probably browsing for different styles of bookshelves, compared to somebody that's typing in coffin shaped bookshelf or coffin shelf or coffin bookshelf large six feet tall. So this is a very precise market and of course I'll still want to go in and open each one of these up and see whether or not the search term is relevant to our product. But of course this is really easy to also remove if I realize that that's not a phrase I want to maintain as part of my listing later on. Shivali: So, as you can see, this is a really easy way for you to find those really strong buyer intent keywords or key phrases that you are looking for. That can help you boost your conversions really fast. Of course you want to be ranking for those keywords and you want to drive traffic and all of that's great, but you also want to convert and so when you're using those longer tail keywords, you can get in front of audiences that are looking for something specific and that allows you to make that conversion a little bit easier. So that barrier to entry to actually get them to purchase is so much better when you are using words that are a little bit longer in length. So with this, I hope you go into Magnet, you implement, you take a look at those long tail keywords and you find success. I will catch you in the next video. Bradley Sutton: Thank you very much, Shivali, for that. I really recommend, if you guys haven't done it recently, even if you've already been selling for a while, go ahead and put some of your main keywords, especially if it's a not a long tail keyword. Put that into Magnet and just see what comes up. hit the smart complete button, for once you have the keywords that come up. After you put your main keyword in there and see how many keywords come up, and I bet you, I guarantee you, there's going to be keywords that are completely related to your main keyword because it's your main keyword is literally a part of those keywords that you possibly didn't even know had search for him. So that's just like a cool little homework assignment for you guys. All right, thanks everybody for joining us this week. We'll see you next week to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Walmart Announces Black Friday Sale Details and Previews Early Deals https://www.cnet.com/deals/walmart-announces-black-friday-sale-details-and-previews-early-deals/ EU Store Transparency Report https://assets.aboutamazon.com/cd/28/4d02dd2e41ec8c6d1bc341e9d919/amazon-eu-store-transparency-report-jan-june-2023.pdf Bad Review Removal https://www.linkedin.com/posts/h10bradley_dont-remember-getting-this-notification-activity-7125484541426708481-WmJx/ Amazon's Counterfeit Crimes Unit's collaboration with brands and law enforcement result in global raids https://www.aboutamazon.com/news/policy-news-views/amazons-counterfeit-crimes-unit-successful-raids-worldwide Exclusive: How Walmart is using AI to supercharge its holiday plans https://finance.yahoo.com/news/exclusive-how-walmart-is-using-ai-to-supercharge-its-holiday-plans-190849969.html?guccounter=1 Shopify merchants seek AI boost for key sales decisions https://www.reuters.com/business/retail-consumer/shopify-merchants-seek-ai-boost-key-sales-decisions-2023-11-01/ TikTok tests new ways to embed commerce into the in-app experience https://www.insiderintelligence.com/content/tiktok-tests-new-ways-embed-commerce-in-app-experience And don't miss our deep dive on how to generate unlimited Amazon Post graphics using AI. Let's discover how to elevate your business and create engaging content for your customers. It's an exciting time to be in e-commerce, and we're here to help you navigate it!   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:12 - Amazon MYCE 02:37 - Walmart Black Friday 03:38 - FBM Update 04:22 - Premium A+ Content 05:21 - Amazon EU Details 06:33 - UK SAS Program 07:24 - Bad Review Removal 08:22 - Amazon CCU 09:41 - AI Everywhere 12:30 - Follow Helium 10 x Pacvue on TikTok 13:05 - ProTraining: How to Generate Amazon Posts using AI 19:48 - Helium 10 New Features Alert 23:48 - Did Bradley Hit 1 Mile? ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Amazon's allowing sellers to send emails to customers for Black Friday and Cyber Monday. There's new requirements for premium A plus content, amazon's now sending emails out when they remove bad reviews, and there's tons of new AI news in the e-commerce world. This and much more on this week's weekly buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our weekly buzz. We give you a rundown of all the goings on in the e-commerce world this week. We also let you know what new features Helium 10 has and we give you a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week, all right? So first of all, if you're watching this on YouTube, you see I'm moving a lot. Well, I'm trying to be the first ever newscaster here to do a whole news segment while walking a mile on a treadmill. So that's what I'm doing. You guys know I've been trying to push health and wellness this year, so I'm trying to put my money where my mouth is and do some exercising here. Live on this show. My goal is to do one mile before this broadcast is over. Anyways, let's go ahead and hop right into the news. There's lots going on, all right. The first news article of the day is actually from Seller Central. It's on your dashboard and you may or may not have known this, but you can do marketing emails, all right. So now what you can do. This article here is talk is entitled increase visibility of your holiday deals with marketing emails. And so if you're a brand registered, you're able to use manage your customer engagement tool to you know market, to repeat purchases from existing customers and also your brand followers. Like you know, maybe you've gotten some brand followers thanks to Amazon Post, and if you take a look at this article, it talks about that. You're you can offer percentage off discounts, seven day deals and product launch announcement emails, and they're especially saying hey, you should try and do this during Black Friday and for Cyber Monday. So where you can do this, you can hit the link for manager experiments right there in that article. You go to your manager customer engagement page, you hit create campaign, you select your brand and then basically, what you can do is you can hit market product or promote a promotion and then you can market to recent customers brand followers or more and once you hit the next on this entry form, you're going to be able to pick your product and write the email, put the delivery window and more. So a lot of cool stuff that maybe you haven't taken advantage of, but if you've got some brand followers, you're going to be able to go ahead and take advantage of that. Bradley Sutton: All right, the next article of the day is actually from CNET and it's entitled Walmart announces Black Friday sale details and previews early deal. So this is kind of like a cool because it gives you kind of like a timeline of what is going on on the Walmart side. So they've actually got multiple events. So, like the first one is actually starting Wednesday, November 8th, you know, super early, at 3pm Eastern time, and Walmart plus early access goes from 12pm Eastern time. The second event starts on November 22nd and then Cyber Monday, November 27th, and so I'm bringing this out because you know if Walmart is going to be pushing these deals, that means there's going to be more traffic on Walmart.com, and if you're selling on Walmart.com might be a great opportunity to do some kind of discount or promotion or just be expecting extra traffic, so don't think that you have all the way until Black Friday, Cyber Monday, in order to start getting some more traffic on Walmart. It's starting as early as November 8th, according to this article. Bradley Sutton: Next article is also from your seller central dashboard and it's entitled update on default handling time for seller fulfilled orders. So if you're doing seller fulfilled or FBM, you know traditionally you've had like two days in order to fulfill the orders. But make sure to check your dashboard. There's some new news. It's talking about how more than 85% of seller fulfilled orders are shipped within one day. So it's going to start putting by default one day, all right for the order window, and so I think this, you know this could be good because, if I'm assuming that, if this happens now, customers are going to see one day less as far as the estimated delivery time and obviously that's going to help your conversion rate, theoretically speaking. So check out that update in your dashboard and see if that affects you. Bradley Sutton: Next update is again your seller central dashboard a lot of the news articles in your seller central dashboard that you need to be checking out and it's entitled update to premium A plus content eligibility requirements. All right, so the new update is that first of all, I think before you actually had to have like 15 approved A plus content modules to be eligible for premium A plus. Well, now All you need is five All right, so five in the last 12 months. And then also you need a brand story module published on all of your brand-owned product listing. So again, premium A plus content allows you to put like really unique information, like video and other things. So if you're able to do that, make sure to qualify yourself for that. You know, so you can also get, even if you only have one or two products. You can still get qualified by having that brand story and then doing five times, getting some kind of A plus content approved, even if it's for the same listing. Bradley Sutton: Next up, there is an article from Amazon Europe and it goes it's just called a transparency report and it goes like super into detail about tons and tons of facts and figures of what's going on on Amazon Europe and, like you know what they do to protect sellers and things. But the thing I wanted to show is the number of monthly active users for Amazon on the customer side for each of the countries in the EU. Now, obviously, uk is not in the EU, so that's not here. But if you guys thought that the number one country was Germany, you would be right 60 million active users. What do you guys think is the number two country? Number two country is actually Italy at 38 million, number three is France at 34 million and number four is Spain at 25 million. Those are the only ones that are in that bracket. The next one is Austria, with five million monthly active users in that country and there's not even an Amazon Austria, so they're probably shopping on Amazon Germany or one of the other marketplaces. So again, check the link in the description below. Kind of interesting if you guys want to see this whole EU transparency report. Bradley Sutton: Next article, again going right back to the seller central dashboard, but this time in Europe. All right, so if you are in Europe, you now are able to get a SAS or a strategic account services representative. You know sellers in the US have been using this to do tricks like what's called anything in the buy box. We've had that on the podcast before. But again, you UK and EU sellers, go to your seller central dashboard. You've got this notice. That's not on the US side, but you are now able to register here for the SAS plans and it's actually migrating a couple of the existing EU plans where you were able to have some kind of rep into this SAS core You'll rep service. So make sure to check the dashboard. You'll see a link that will allow you to go ahead and see if you can apply and then see if you qualify. Bradley Sutton: Next up there's this email that I got this week from Amazon. I hadn't seen it before. I'm not the only one who's gotten a lot of sellers I've been getting it some this week, some last week, some the week before where Amazon is now letting you know when they remove bad reviews or reviews from bad players on Amazon. So if you look, I put a link in the description on one of my LinkedIn posts where I talk about this. But here this is how the email looks. It says we remove product reviews from bad actors. All right Now, by bad actors. It doesn't mean Owen Wilson, sorry, bad joke, but anyways by bad actors. It means you know, whatever, they're probably abusing the system somehow. But I got an email that said hey, we notice there's some bad actors. We removed X and Y and Z reviews. You know happy selling pretty much. So I'm curious did you guys? Have you guys gotten this? Click the link below to my LinkedIn post and reply there. Let me know if you've gotten this email or not. Bradley Sutton: All right, for the next article, we have a theme song for it. Yes, we are talking about the Amazon department called the Amazon law and order CCU the counterfeit crimes unit. That actually is a real thing, guys Amazon counterfeit crime units. If you guys are listening on the radio or the your radio in your car or something, hopefully you heard the law and order theme song right there. But anyways, amazon has had this CCU, this counterfeit crime unit, where every month they seem to be doing new things to kind of crack down on counterfeits out there, and so they have a latest update that gives and kind of updates on the kinds of things that they've been doing. They did like raids, like crazy raids on with 150 Chinese law enforcements in China to like kind of like break down this smuggling ring on a bunch of fake products that were coming out. They took action against counterfeit rings across Europe. But this, this department, is doing some some cool things to try and break down on the bad players that are out there. So make sure to take a look at the link that we left in the comments below or in the description below, so you can see the kind of steps that Amazon has been taking to keep Amazon clean from the bad players. Bradley Sutton: All right, the last few articles we're going to talk about are all about AI, and it's kind of crazy how AI is just taking over every marketplace, as being like in the news. Last week, as you guys know, we talked about the announcement on Amazon how they have now generative AI to help make images. We're actually going to have a demo of that in just a couple of minutes here. But now even Walmart is getting in on the AI. Bandwagon says how. This article from Yahoo Finance talks about how Walmart is using AI to supercharge its holiday plans, and it's talking about how they're using it to try and distribute the inventory across the country a little bit better across there, more than 4,000 stores and this is going to be able to allow them to deliver same day to more locations by having the right inventory in the right distribution centers and stores Again, a benefit for Amazon sellers. Bradley Sutton: Moving on in this AI craze, there is an article out of Reuters about Shopify Says. Shopify merchants seek AI boost for key sales decisions. So make sure to check out this article, where it talks about Shopify's new kind of like features that are now featuring AI. And then, of course, not to be outdone, TikTok shop is testing new ways to embed commerce into the in-app experience, according to insiderintelligence.com. Now, this was almost the most interesting story for me, because they're rolling out this kind of like AI tool that can use AI to identify products in videos and suggest similar items for sales on its e-commerce marketplace. This isn't using the affiliate program. Bradley Sutton: Now, this is interesting because, like, what that means is, let's say, somebody has got a just dancing video or they're doing a Amazon or a TikTok shop or a TikTok live or something, and then, in the background, all right, they've got I don't know some barbecue. Well, it sounds like what's going to happen is the AI is going to try and like, detect if any TikTok shop seller has a that exact barbecue or something similar, and then give a suggestion to somebody who's watching this regular TikTok video hey, do you want to buy that product that you see in there? You know, I mean, people follow these influencers and they want to copy them. They want to have what they have. They want to have their same furniture or have their same phone case and stuff. Now, without the influencer even promoting directly other products, TikTok shop is going to be promoting other TikTok shop products from there. Now I think the influencers might get a little bit upset, because this article talks about that. They're not actually going to get any affiliate commission for this. Anyways, this is interesting Another way that AI is being used. All right, that's it for the news this week. Bradley Sutton: Now, before we get on into the next segment, one quick thing. Speaking of TikTok, do you know that Helium 10 has a TikTok page? Guys, make sure to go to it, add it. Go to your TikTok app, search for Helium 10 pack view. All right, helium 10 pack view, no spaces, and then you'll see tons of videos from our social media team. Like Sydney, we've also got clips from this podcast and we've also got educational content on there. So again, give us a follow, like a couple of the videos to help the algorithm. Helium 10 pack view is the name of our account. All right. Bradley Sutton: Next up, we've got our training tip of the week, and this is a great one by Shivali. She's going to be talking about Amazon post, but did you guys know that you can actually have an infinite number for free of Amazon post, that you can post pictures every day and you don't have to make new images by yourself, or you don't have to take new pictures and you don't even have to make the captions. Guys, all right, it is completely done by AI, thanks to Amazon and thanks to Helium 10's new AI feature for Amazon posts. You guys want to find out how to do it. Shivali is going to explain how in this next video. Shivali: Hi there, Shivali. Here I want to talk to you about Amazon posts, which is a really powerful tool that you can use to elevate your business, create engaging content for your consumers, all while showcasing your products in a way that tells the story behind your brand. Now there are a lot like social media posts, but you can't just copy over the product listing copy and images. There has to be some intentionality, because it has to be visually appealing and attention grabbing. Let's take a look at an example. You can find Amazon posts by selecting the storefront underneath the product listing page and navigating to posts here. As you can see, it's not just a plain image with boring description. In fact, it's designed to be visually appealing and catch your attention, and that's what you really want. This brings me to my next point, which might answer your question, and that is what if I don't have a bunch of photos laying around from a fancy photo shoot? Well, that's what AI is for. You can use Generative AI to generate the content that you need. It can create images, captions and even suggest the best times to post for maximum visibility. It's kind of like having a creative assistant right at your fingertips, making your Amazon posts look like a million bucks, even if you're on a budget. I'm going to show you a quick and easy way to enhance your sponsored brand campaigns on Amazon. So I'm going to go ahead and navigate to my Advertising Panel, click Campaign Manager and, once I have that open, what you will want to do is select the sponsored brand campaign that you want to try this with. If you don't have one, no worries, you can just create a new active sponsored brand campaign and then, once that page has loaded, you are going to click on Create so Creative is on the left-hand paneling once again and then select Edit Creative. Shivali: Here comes the fun part. So you select Custom Image, click Change Image and then click Choose an AI-generated image. So this is in beta at the moment of recording, and what you will want to do is select whichever product that you want to try this with. I'm going to type in an image description, so this one's quite simple. It just says Product Hanging on Wall in a Bedroom, above the Bed with a Gothic Bed Frame. I would click Generate and ideally, what you would see on your end is multiple image options. Then you would go through and select the ones that you like that you find appealing. As you can see, we were given three outputs based off the query that we inputted, so I would then go ahead and open each one of these up and click Save to Creative Assets. I'll show you where these are getting saved in just a moment here, but let's go ahead and click Save for each one of these. All right, let's X out of that and then, once we have that stuff saved, it's going to be in Creative Tools, underneath Creative Assets, right here. Shivali: This, guys, is your gallery of images of your creative assets that you can really use anytime that you have generative AI images being saved. This is where they are being funneled. So what I'm going to do is just click this three dots icon and click Download and then, once I have that downloaded, I can then go into my brand content, go into Posts and begin creating a post. Let's select Manny's Mysterious Audities and then click Create Post and upload our image. Here I have the AI generated image, click Open and, as you can see, for us it's saying the image is too wide because, again, this design was built underneath our sponsored brand campaigns when we were trying to just generate AI based image. Keep in mind that this has saved us a lot of time and money and efforts in just being able to get images without actually having to do a photo shoot. So it's pretty simple to throw this image then into a sizing machine or even something as simple as Canva to resize it and then upload it. Shivali: After that I'm also going to need a caption. So what I'm going to do is go into our listing builder and as long as you have the product characteristics, the brand information, product name, tone, target audience, etc. Filled out at the top of your listing builder, then you can actually go all the way down to Amazon Posts or just select the tab right here and click Write it for me. I did already go ahead and click Write it for me, just to save a little bit of time so you guys can see it. But, as you can see, it's really good. This pulls from your keyword bank, it helps with your generated search volume and it absolutely makes your Amazon posts process a lot easier. Let's jump back into Amazon Posts and get that pasted in and once you have that part filled out, you can just add in your product. I'm going to click Add. Mine says out of stock, so it says one available. ASINs won't show in your post and posts have to have, of course, at least one ASIN in stock to be visible, but this was just an example. I wanted to go through and show you guys just how easy it is to generate images and captions so you can quickly create posts even if you don't have access to a wide gallery of images. Go ahead and click Submit for review. As long as you've followed along and you've created this with me, I hope you guys recognize that, with this new AI generation tool and the listing builder tool with Amazon Posts, now you really have access to a never ending supply of Amazon Posts. So with that, we look forward to seeing your content on Amazon. Bradley Sutton: Alright, thank you very much for that, Shivali. So, guys, that's available. I believe you might have to have diamond for some of that feature functionality inside of Listing Builder, the feature that she talked about for Amazon Post or creating those images that's pretty much open to anybody. So, guys, you, there's no reason anymore for you not to do Amazon Post. You can generate the images now for free and then, limited amount, you can generate captions for free, so you don't have to always be thinking about what am I going to write for a caption. So, guys, get into that now. And we've got announcements coming soon. Guys, that's going to make that process even more easy because we have an exclusive Helium 10 as an exclusive arrangement and access to a certain I can't really, you know, completely spill it, but a certain data point and a certain functionality that only Helium 10 has for the next few months, and we're going to try and give you guys that functionality as soon as possible. Stay tuned for more, all right. Bradley Sutton: Next up is a brand new feature that we're going to start doing weekly. Helium 10 is actually launching new features every week, guys. You know, sometimes you guys might not know everything that we're releasing. So here in the weekly buzz. Starting this week, we are going to start letting you guys know in a special video here what all we have launched in the last week so you can see if it benefits you and then make sure that you and your team use it. All right, so this week's Helium 10 new feature alert, let's hop right into it. The first one is actually on your dashboard in Helium 10. All right, or it's actually in a couple places. So you just go to your insights dashboard right here as soon as you log into Helium 10, if you've got the diamond plan on the above, you've got. You're going to see all of your information down here at the bottom. That's not new. What is new is that now, if you put your mouse over any of your products, you have this whole new widget of information that is going to come out where you can see the BSR in the parent category, the BSR in the sub category of your product, your listing age, you know who's, what seller has, the buy box, what your current price is, the review count. Now, that's for your product. So maybe you're thinking like, well, I already know all of my product stuff, but the other thing is on our competitors page. All right. So we have a competitors page now. If you're tracking your competitors, you can also again now mouse over and then you're going to see all of that same information. So that's a one cool thing that just got launched in Helium 10 insights dashboard. Bradley Sutton: A couple of things now in Cerebro. If you're in Cerebro and you do a multi-ASIN search, one of my favorite filters were the advanced rank filters. Now they are no longer called advanced rank filters. I just wanted to let you know we change the name so it's a little bit more easier to understand what the advanced rank filters do is. It allows you to filter out and say, hey, I want to see at least this number of the competitor ASINs and this multi-ASIN search are ranking between this and this right? Well, now, now in those headings, if you guys want to find those features, it's right down here and it's called number of competitors. This is the filter the artist, formerly known as advanced rank filter, one which really kind of like confused some people. So again, what you're looking for is number of competitors, and then you put a minimum and maximum here of of how many of the competitors you want to kind of be ranking a certain range. All right, so if you put in 10 competitors and then you put a minimum of two and a maximum of five, basically, what you're saying is, hey, of these 10 competitors, I want minimum two and maximum five of them to be ranking between X and Y. And that's where you go to the very next field, which is called competitor rank. So you can say, hey, I want these to be ranking between one and 20. I want to know all the keywords, or at least two of these competitors, but a maximum of five are ranked page one, position one to 20. So, again, this is not a new filter. Is this a new name? And I'm just kind of reminding you guys about it. Again, it's called number of competitors and competitor rank. Bradley Sutton: Now, if I actually go in and hit the show historical trend, we've got a small update feature there. This comes directly from you guys. So if I hit this, I can actually go in and pull out hey, show me the certain ranks, let's say, of June 2022. And now what you see? When you see this search volume, like before, we just picked the last week of this month. All right, so this is showing me the ranks of all of these products during the month of June of 2023. But now what this search volume represents that you see in the search results. Again, this is by, you know, customer request. It is now showing for that month of June, the week that had the highest search volume. All right, so 1468 was what the highest search volume was during the month of June. All right, that's it for this week's Helium 10 new feature alerts. Well, guys, that's also it for this week's Weekly Buzz. As you can see, I didn't hit my one mile goal here on my Apple watch. I only got 0.67 miles in. I'm going to have to keep walking for the next 20 minutes to hit that one mile. Anyways, guys, thanks for tuning in this week. We'll see you next week to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Sr. Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon announces the launch of Amazon.co.za in South Africa in 2024 https://www.aboutamazon.com/news/retail/amazon-south-africa-store-launch Amazon makes it easier for brands to join Amazon Transparency through new interoperability features https://www.aboutamazon.com/news/policy-news-views/amazon-makes-it-easier-for-brands-to-join-amazon-transparency-through-new-interoperability-features The internet is littered with fake reviews. Amazon, Glassdoor and others are trying to fight back https://apnews.com/article/fake-reviews-amazon-glassdoor-expedia-trustpilot-43a478ac0b27d6bb773a3bbdba1858b1 Amazon's Prime Big Deal Days Was the Company's Largest Two-Day October Holiday Kick-off Event Ever https://press.aboutamazon.com/2023/10/amazons-prime-big-deal-days-was-the-companys-largest-two-day-october-holiday-kick-off-event-ever We'll also introduce you to the game-changing tool, Market Tracker 360 - your trustworthy guide in navigating a rapidly changing market. Get a demo of the MT360 tool here. Lastly, maximize your holiday profits with Helium 10's Q4 Strategy Guide – a step-by-step roadmap to unlocking the full potential of Amazon's peak sales season. h10.me/q4guide In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:47 - New Amazon Marketplace 01:52 - Amazon Transparency Update 04:30 - Fake Reviews 06:26 - Prime Big Deal Days 07:39 - Walmart Listing Update 09:18- Return Policy Change 10:16 - ProTraining Tip: Market Tracker 360 Demo 16:30 - Download The Q4 Strategy Guide ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Amazon is opening up a brand new marketplace. The Walmart marketplace has created a brand new program to help sellers save on their referral fees, and Amazon is making it easier for brands to join Amazon transparency this and so much more on this week's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Welcome back to another episode of the Serious Sellers podcast by Helium 10. My name is Keri Miller and I will be your host, and this is our weekly buzz episode, where we bring you the latest and greatest news related to Amazon, Walmart and the e-commerce space. We'll also give you a tip or strategy for serious sellers at any level. Let's go ahead and see what's buzzing. Okay, so let's start off with one of the most exciting stories of the day today, and that is that Amazon is opening up a brand new marketplace. This marketplace is going to be in South Africa. So if you are a seller in South Africa, this marketplace is going to be opening in 2024 and it's open to currently local South Africans. So they basically announced that you can start applying for this marketplace now at seller.amazon.com/southafrica and that's going to be where you're going to apply, and it's already set up and ready to go for you to do that. It's a very, very exciting opportunity for anyone who lives in South Africa, because a lot of sellers are in that area and you're selling in Europe and you're selling in the U? S and other parts of the world, but now you can sell locally to your neighbors, and so it's a very, very cool time to be able to bring your brand to Amazon with that fast shipping in South Africa. So let us know below if you're a South African seller and you are planning on applying and selling in this marketplace. Carrie Miller: All right, next up, we have another amazing announcement by Amazon, and that is that they are making Amazon transparency a lot easier for brands to join. Before, they had a basically a 2D data matrix barcode that they would put on products and you had to label your products physically with this with your packaging. So this meant that if you wanted to join the Amazon transparency, it would take quite a bit of time to get that all set up and going, because you have to wait till the next run of your packaging and get it on your packaging, or you would basically have to repackage all of your products if you wanted it on your current inventory, which would be very expensive. What's really exciting about this is that they are making it easier for brands through new interoperability features. So, again, you know they had it available to a lot of brands, but they had to do their packaging with that special barcode on it and as of 2020, I believe they said as of 2020, there were more than 10,000 brands that did Amazon transparency, and now 33,000 brands are actually enrolled. So I think that that number is going to jump up dramatically and this is really good for sellers and for consumers because of the fact that you know, when you have that assurance that you're not going to get counterfeit products, it makes the whole process better for sellers, for their account, health and for consumers. They're getting the product that they paid for. Carrie Miller: So you know, I can imagine that it's going to be very, very easy, and so what's going to, what's going to happen is you can take codes that are already on your packaging and they can use those codes to verify whether or not your product is not a counterfeit. So, if we take a look, there's an example down here and Logitech actually has done this. So Logitech started out with this kind of using their own codes and what they did is they used the serial numbers that were used for warranty purposes, so those were the codes that they were able to use for this transparency and able to validate these. And so what they do when they, when Amazon's shipping is out, they scan these codes before shipping it out to verify that this particular product is the original and not a counterfeit, and then they can send it out. If it's not, if it's not anywhere to scan, or they're you know something is wrong, then they'll put it to the site because it's counterfeit, and that saves you a lot of hassle. Now this is going to be available in Australia, Canada, France, Germany, Italy, Spain, the UK and the US, so that's pretty exciting that they're really trying to roll this out worldwide. I think it's going to be an amazing thing to be able to roll this out quickly. I know I'm very interested in getting this going on my, you know, on my brand as well, because I don't have to go back and repackage everything. Are you going to start enrolling in brand transparency and do you think this is a good thing, or do you think it's going to be a hassle? Let us know. Whatever it is that you think below. Okay, going into our next article. Carrie Miller: The next thing is about reviews. Now, this goes to you know kind of with the theme of counterfeit and whether or not they're real, and, as you can see here that you know, this article is saying that the internet is littered with fake reviews, and we do know that this is true on Amazon, on Glassdoor, on TripAdvisor. I know for myself, I went and looked at reviews for a restaurant that I just opened and it had so many great reviews and I was like, oh my gosh, this place is going to be so amazing. And I went there and it was absolutely terrible. And what I realized, it was a lot of friends and family that were making, you know, these reviews go, you know, to five stars and they were putting these glowing reviews for it. And it was literally not the customers, because later on the actual reviews started rolling in and I could see that it wasn't the truth. So there is a lot of that that's going on, and so I think that this could be potentially a really good thing. Carrie Miller: It says in this article that they are, these big companies are actually teaming up now. So we've got Glassdoor, trustpilot, expedia, bookingcom and TripAdvisor. They're saying they're all launching a coalition to protect, you know, the consumer reviews, and so what they're going to do is they said that they are going to be sharing methods on how to detect fake reviews. This, I think, is going to be great, you know, for all of us to make sure that you know, when we're buying something, that we're seeing the actual reviews of actual customers, and then also just for those brands, because it's going to help consumers to know exactly what they're getting. So I think this is going to be good on all friends, for everyone. They're probably going to come up with some really great technology to really, you know, detect those fake reviews. So those competitors that you have that you know that are putting up those fake reviews. We're going to hopefully stop that, and so we'll see what happens with that. And let us know if you've had any issues with reviews. I know I've had some issues with fake reviews from competitors on my own listing. I'm curious to know if you've had any issues with fake reviews, so let us know in the comments below. Carrie Miller: All right, this next article is actually something that I was a little bit surprised by, and the reason for that is it's talking about Amazon Prime Day, big deal days, and I you know the economy is kind of struggling right now and I didn't feel as much momentum going into this day as I think a lot of other people probably did. And so it shows, because Amazon's big Prime Day deal day was the company's largest two day October holiday kickoff event ever. So that definitely tells me that I was wrong in my thinking. I thought it was kind of, you know, not that much excitement going on, but there clearly was. They had a billion dollars across in savings across all the Prime members. They also had 25 million items that were delivered either same day or next day delivery, which is incredible. They were busy delivering packages. Let me tell you, one package was even delivered within 54 minutes. So really, really interesting that this is, you know, kicking off so strong, especially with the economy the way that is. I think that this is a really good indication that we're going to have a really big Q4. I'm very excited for Black Friday and Cyber Monday and just the whole holiday season. This is always my biggest time of year. So really, really great exciting news to see that it's still going strong in sales on Amazon. Carrie Miller: All right, the next piece of news is from Walmart. So if you're a Walmart seller, I wanna see if you are seeing the same thing that I see in my dashboard. So I basically kind of logged in today and saw this in my dashboard it's the pro listing savings. Now it looks like what happened. Is I qualified for a pro listing savings? I think you'll have to be a pro seller in order to be eligible for this, but what I'm gathering is they choose listings that are doing very, very well, selling quite a bit, and you actually get refunds on your referral fees. So I have, as of today, this just starting about $3.12 in savings. So that's pretty cool. I know it says over the last 90 days, but I know this just started, so it's definitely not over the last 90 days. I think this is gonna be bigger and bigger as time goes on, and it's very, very cool to see this kind of thing because Walmart's really incentivizing sellers to join the Walmart marketplace and I think this is another incentive. As fees go up on other marketplaces, Walmart's giving discounts and you can see on the next screen here this is. Carrie Miller: I kind of looked more into it and it's based on competitive pricing and fast and free shipping. So I use WFS and I also have, you know, the same pricing that I do on Amazon. So I think that's what helps me with that, and so you get 10% commission savings. That's pretty amazing. So I'm curious to know if any of you have seen this in your dashboard. Let me know in the comments. Let me know if you have any other additional things to add about that. I think it's a very, very exciting thing for Walmart sellers to just save money. You can put that money either towards more ads or just it'll add up over time. So we'll see how long they keep this going for, and I wanna make sure I can get all of my products eligible for it. Carrie Miller: Okay, last piece of news, but not the least for sure, this is just an announcement about the return timeframe, and this happens every single year on Amazon. This is really nothing new, and so they're basically extending the holiday returns policy for consumers that purchase items between November 1st and December 31st, so they're returnable all the way through January 31st of 2024, except for Apple branded products, which are returnable only through January 15th. Now this policy applies to seller fulfilled FBM, fba and Amazon retail orders, and basically this happens every year. So it's something that I know a lot of us are very used to, and it's just another kind of added benefit for people to buy products during the holiday season on Amazon, and I think it does help us all in the long run. So just so that you're aware that's what's going on with returns. If you get some returns from November all the way into January, you'll know exactly why. Okay, so up next we have an amazing demo by Shevali. She's gonna be talking about Market Tracker 360 and how it can benefit you. So take a look at this demo. Shivali Patel: The tool I'm about to share with you is a great way for you to gain insights into niches, regardless of if you are a scaling seller, large brand or business that has been in the industry for years. When it comes to dominating sales, monitoring, tracking and staying on top of any rapidly changing market is important, and so, yes, you could go into Amazon and try to keep up with all the new competitors flowing in and out of your market, but wouldn't it be easier if you just had a tool that allows you to market create, curate and understand dynamic markets in one place? Well, that, my friends, is exactly what I'm about to share with you. Let's jump into market tracker 360. So, with market tracker 360, we do have logic in place. If it's your first time inside of this tool, you will be taken directly to market creation. However, once you've created markets, you'll be funneled directly to market list, which is this page right here. But what exactly is market create? Well, let's talk about it. When you click create market in the top right hand corner, you have access to four choices. We'll talk about these three in this video. For the custom market that is based on products, the system will pull in products that are adjacent to the ASINs you select. You can add in products from your list that you build inside of helium 10, type or paste them in directly into the search field box. Or, if you are a token connected user and your account is connected to your seller central, just click select my products to add and checkmark any of the ones that you want before clicking add. The only thing to note for ASIN markets is there is no filtering step. Let's click back and going back. As you can see, you can also define your market based on up to 15 keywords, either from your curated keywords list inside of helium 10, just by typing them in, or using our integrated Cerebro and magnet tools for relevant keywords without having to leave the tool. So if I were to type in matcha kit, I could click this auto complete, which, by the way, is simply what people are typing in on Cerebro, magnet and black box inside of helium 10. Click analyze keywords to receive this output of additional keywords. Use the information given to figure out which keywords you want as part of your market. You can also use this option to create hybrid markets of keywords and ASINs, though you don't see any ASIN additions. Shivali Patel: On the second stage of this process. You will see it in the third where it says optional set custom rules. Let's go ahead and jump into the next example for a full walkthrough. Now, if you do have your token connected, we are also offering what we're calling the auto magic creation, which simply means we will create your market. For you to do this, you just need to select up to five of your product lists based on their category, and we will find associated keywords to base your market on, though you can still enhance the market with keywords of your own choosing after the fact. You'll notice in the first step of this particular choice, our product pool is already grouped based on the lowest shared subcategory node, so we want to create one based on, let's say, coffin shelves. I'm going to select these two product pools. Select next to receive a prompt that asks if we want to set any custom rules for our market or simply go ahead and review and create our market. I'm going to click yes. Take me to custom rules. Shivali Patel: The third step we're looking at is the filtering step I mentioned before. You'll see this step on three of the four choices of market creation, with the exception being ASIN only creations. Now, if you wish to have a very granular view of your product markets. Setting custom rules is a good idea, as it allows you to generate a default viewing criteria. This is a feature for every market creation option, except for product only or ASIN only markets, as I mentioned, and just think of it as a top level filter. So when we do automatic market updates, only the selections that apply to these filter sets will show. You will always have the capability to add individual ASINs to your market at this level. So if there are any specific ASINs you want in your market view, go ahead and add them here, be it from your list or from your own products, we'll click next. That brings us to review and create, which is the fourth step in this process. Give your market a name. I'm going to call this auto magic coffin shelf market. We can set a default date range. Perhaps I'm only interested in seeing the last 12 months. Give it a default currency. I'm going to select USD. Choose your method of market updates. If you want products to be directly injected into the market without needing any approval, then you could select automatic how we relay the keywords to the products after. Shivali Patel: Market creation is typically modeled based on a fusion of the best seller rank, sales volume and search volume Controlled is similar to our original market tracker. It will give you the opportunity to refine by showing you new products under the suggested products tab to add or remove from your market, and the disabled option is just a static market, which would direct all the products that we receive to the removed products and suggestions section within market settings. From here, you can then review all the information that we just discussed, be it adjusting your product list, fine tuning your category, subcategory information or your additional filters. I'm going to click create market. That's going to take us back into our market view. We'll see the new market reflected on our market list page in about 10 to 15 minutes. Hopefully now you know how to create markets inside of market tracker 360 using keywords, keywords and asins, asins only, or even auto creating that market, as long as you have that token connected. Of course, you can gain a lot of insights and analytics with market tracker 360, but it all starts with this first step, so make sure you go and do that first step. Carrie Miller: Thank you so much, Shivali. That was amazing. I know that this is such an incredible tool, especially for larger sellers, to really help view the market overall. So check it out. If you haven't already, we'll put a link below to where you can schedule a demo in the market tracker 360 arena so you can get more information about it if you're really interested in it. And the final thing I want to leave you with is we've actually made a queue for checklists for sellers to get ready and prepare their listings and their business for hopefully the biggest queue for ever. Carrie Miller: And I basically put this together along with a bunch of resources that we have and it's things that you can use. You know Helium 10 for, and then also just tools on Amazon that are going to help boost your business during the holidays. So it's, it's in a checklist. There are videos to go with a lot of these particular items to show you how to do them, and I think it's a very, very beneficial thing for you to. You know, implement a lot of these strategies. It's still not too late to implement them. Carrie Miller: So take a look at the checklist. You can download it, you can print it out, look at some of those videos and I promise you, if you implement some of those, you'll see some positive results from this checklist. I think it'll be a great, great resource for you that you can use this year and in the years to come. So we'll put the link below and so that you can check that out too. Thanks again for joining me this week on the weekly buzz. I think Bradley will be back again next week, but thank you for letting me kind of step in for him this week. I hope you all enjoyed the news articles that we have. I think we have some great exciting stuff going on in e-commerce, and so we'll see you again next week to see what's buzzing. Bye everyone.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Prime Big Deal Days: Everything you need to know about Amazon's 48-hour shopping event https://www.aboutamazon.com/news/retail/amazon-prime-big-deal-days-faq Amazon has reportedly tested a “Buy Again” feature to entice shoppers into repeat purchases. The company has placed the new feature in a tab on the “most prized real estate” on its app home page. https://www.pymnts.com/news/ecommerce/2023/amazon-wants-to-get-cautious-consumers-to-buy-again/ American consumers are taking their foot off the spending pedal as bargain prices become rarer, former Walmart U.S. CEO says https://finance.yahoo.com/news/american-consumers-taking-foot-off-102620170.html In the second part of our episode, we turn our attention to the world of competitor monitoring. Carrie Miller shows us how to stay ahead of the competition with Helium10's Insights Dashboard Competitors Tab feature, which allows you to easily monitor your competitors in seconds. Get ready to pocket some incredible news stories, strategies, and insights that are going to keep you ahead in the E-commerce game!   In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:49 - Big Deal Days 02:09 - New CPF Certifications 03:32 - A/B Testing 04:11 - Controlled Generic Listings 04:58 - Buy Again Button 05:46 - Bargains Gone Forever? 06:50 - Follow Helium 10 In Twitter 07:35 - Pro Training Tip: Insights Dashboard Competitor Tab ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: New certifications for the Climate Pledge-Friendling program, brand protection with generic product listings, a buy again button for your consumers and an incoming shift in consumer habits. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think.   Shivali Patel: Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Helium 10 Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space and we also provide you with a training tip of the week that will give you insight into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. The first article that we'll be covering today is from Amazon itself. First, I want to preface this by saying I was just looking at some Prime Day 2022-2023 stats earlier today with some of our Helium 10 team, and we were seeing conversion rates hold study or even increase, resulting in more sales year over year, as well as impressions remaining consistent leading up to Prime Day, but then soaring a whopping 25% year over year on the big day. You can check out our LinkedIn for more details. But, with that said, let's talk about Amazon Prime's Big Deals Day. So what exactly is Amazon Prime's Big Deal Days? Well, it was a 48-hour shopping event that happened in 19 countries and, just like Prime Day, it was a significant sales opportunity for many businesses. I've already seen a lot of buzz on LinkedIn and on our Facebook groups saying that Big Deals Days was going great for them. That is such a tongue twister, guys. I'm not quite saying that five times fast. Our Project X and Project 5K accounts both had more than double the normal average in sales. But I want to hear from you guys how were your sales? Were you up, Were you down? By how much and in what category? Let us know in the comments below.   Shivali Patel: Next up Amazon has added three new certifications that recognize materials innovation to their Climate Pledge Friendly program. This is really helpful for customers in discovering more sustainable products at scale. Oftentimes, as a buyer, when we're scrolling search results pages and we're just on the prowl for a particular item, Badges can be a really great way to have a listing catch our eye, and perhaps that is part of the reason on why sellers have noted slight increases in conversion with these badges. Maybe it's the increased traffic or the feeling of leaning into a morally sound, feel-good purchase for your prospective consumers. But listen, whatever the case may be, if any of your products are eligible for one of these new certifications or the Climate Pledge Friendly badge in general, it may be worth enrolling into this program. To enroll, you must either have an approved third-party certification or be eligible via compact by design or pre-owned certified. Of course, this validation process is really going to vary based off of your product type, and therefore you should do your due diligence. The badge will then appear on product details pages, search results pages and give you access to different things like advertising packages, Amazon business features and much, much more. All right.   Shivali Patel: Another segment of news coming from Seller Central is brands can now run AB tests on supporting images in the Manager Experiments Image Gallery. This is great news for those of you who haven't yet launched your product or you just want to optimize your listing images. After all, as it says here, 62% of customers are more likely to buy a product if they can first view its images and video. Yes, it's still best to do split testing via Helium 10 audiences, but to start split testing your supporting images and potentially hike your conversion rate, you can head over to Manager Experiments dashboard switching gears.   Shivali Patel: Seller Central also recently announced that they've extended product detail page protection to generic product listings. So if you don't know what this means, if you are a seller who does not have brand registry just yet, this could be helpful for you. You can start off listing your product as generic and then Amazon will still protect you by keeping any changes that occur solely under your control. Basically, what Amazon is saying is they won't let other people go in and change out your listing. Even though you're not brand registered, we do still suggest that you get brand registry for most sellers. This is a really nice update, and it does come with a lot of different things, so just bear that in mind. But you do have access to this exclusive control with the generic listing product detail pages now.   Shivali Patel: Then we have a new buy again button. I'm reporting this to you from payments.com. We all have purchase history with Amazon. That's really useful, but sometimes we forget that it's not just those subscription products like supplements and maybe the skincare items that can appeal to people and they'll reorder over and over again. If you can establish brand authority or deliver a really great product or experience, a simple button can be enough to bring back customers and increase your return on investment. Look, I'm a repeat purchaser in general, so I'm the perfect target market for this feature. Have you seen this button on the Amazon app's homepage to entice shoppers into repeat purchases? Let me know in the comment section.   Shivali Patel: Last but certainly not least, the last article I'll be covering today is from Yahoo Finance, and that is Bill Simon. This guy is the former Walmart CEO, and he's raised some concerns about the impact of lingering inflation and various macroeconomic factors on the American consumers, suggesting that the era of big bargains might be coming to an end, you guys. He pointed to the evidence of changing consumer habits, such as shifting towards smaller purchases at the end of the month due to financial constraints, and retailers are feeling the effects of inflation, which could really affect consumer acceptance of prices and buying patterns. I know I've already experienced this inside of my retail stores that when I'm going grocery shopping, the prices are insane, as are gas prices and whatnot. So are you seeing a change in spending habits? Has this been reflected in your own sales? Let us know. We would love to absolutely hear from you. So that does conclude our news pieces for this week.   Shivali Patel: Before I jump to our training tip of the week, I want to quickly encourage you to follow our Twitter account at Helium10 Software, that's @H10Software okay, @H10Software If you don't already follow us. We post announcements, slides, workshops, Q&As and so much more, and it's a really easy way to stay in touch. I don't want you to miss out. Let me go ahead and give you a second. Go ahead and pause this podcast or video, whatever it may be that you're watching this, and go give us a follow Done, All right, awesome. Before I sign off, let me pass it over to Kerry Miller, our brand evangelist here at Helium10. And, as a seller, being able to stay at the forefront of your market can also depend on what your competitors are doing. Perhaps they're adjusting their price points or offering a promotional coupon, and you will want to know when they do that as soon as they do. If you want to know an easy way, just keep watching.   Carrie Miller: Q4 is here and I know a lot of us like to keep close tabs on our competitors, but it's often a lot of tedious work where you have to literally go to their listings to kind of see and try to figure out what they're doing in this Q4 season. A lot of times we want to see did they change their price, are they adding coupons, things like that. So I want to show you a very easy way that you can actually monitor your competitors using Helium10. The first thing that you want to do is you want to log into your Helium10 account. Okay, so this is actually all going to be on this dashboard that you see right here, and we're actually going to scroll down just a little bit and we're going to take a look at this product section where it says my Products, and what we're going to do is we're going to expand this down, and you can see there's a lot of different tabs here. I'm going to actually focus on competitors here. So these competitors, you can actually choose them or sometimes they're already populated for you. So if you don't like the ones that are already populated in here for you, just click on Edit Competitors and you can just add in whatever ASINs you want or you can choose them from this list down here. I usually put my own five that I want and it's the top five competitors that you have. Once you've done that, you can actually see them listed here. You can see if they have a coupon here. You can see if they have done anything in terms of revenue, if they're doing really well, if their price is a little bit different. But this is actually going to get in more detail in this Competitors tab. So on this sidebar here where there's these little swords, you're going to click on the Competitors tab and you're going to be able to see more in detail about your competitors. And so this is not just those five for that one product. This is going to be all of your competitors that you've chosen.   Carrie Miller: So each product on that main dashboard you're going to see five, but this is where they're all going to be put together in one page and you're going to be able to see price changes and all kinds of different things like BSR. And if you wanted to customize and get alerts, you can actually get alerts for your competitors so you can see if their BSR has increased by a certain amount. If it's decreased, you can see if their review count has increased by a certain percentage or if it's decreased, or if their sales have increased or decreased. So that way you can see, hey, their sales are soaring, what are they doing, or maybe they're decreasing, and you can capitalize on that. There's a lot of different ways that you can utilize this and these are the different default or different settings that you can use. Now you can just uncheck it if you don't want to see it, or check it if you do want to see it, and you can add in whatever percentage number that you want to. So that is how you kind of edit these, but it'll show you. You know in general, if you know, there's some changes in price and things like that. But if you go down here to insights as well, we have some more information here. You can add in insights, for you know if their competitor changed the price or a coupon, you can actually get an alert for that. You can also see if they've changed their listing and you can see if they've changed any performance. So, right here, for a coupon, you can say you know if it's a price increase or decrease, or a coupon offered or a coupon no longer offered. You can edit this, however you'd like to get those alerts.   Carrie Miller: If you uncheck it, you won't get any. For listing change you can change, you can check off which ones of these that you want. So do you want to see if they've changed their title, their main image, their category and subcategory? And then, finally, you can see about their BSR and their review count, just like I kind of showed you this a little bit before. So this is where you can really control all of the Competitor Insights. There's a lot more different insights and I'll go over there those in other videos, but this is just focus on competitors. So this makes it very, very easy for you to go into that dashboard every day. That dashboard is going to show you a little an alert button or it'll say insight ready, and it's going to show you those things in the way that you set them up. So if you wanted to see if they've increased, you know, by a certain percentage of sales, you're going to be able to see that in that insights dashboard. You're going to see if they've added a coupon or if you wanted to see if their title changed, you're going to be able to see all of that in the dashboard and it's going to be so easy for you to monitor just in seconds, where all of this stuff would take you hours actually to do, to monitor every day. Where we have it ready for you every single day in the dashboard, easy to see, and you're going to get a great overview of what your competitors are doing so that you can stay competitive and you can capitalize on anything that they are slacking on. So go ahead and check out the insights dashboard competitors section and let us know what you think. Bye.   Shivali Patel: Awesome. Thank you for that, Carrie. I know the ability to monitor competitors with set thresholds was something that I was looking forward to for a while, and it's incredible to finally have it up as part of our tool set. Other than that, that is it for this week. I hope you learned something from this week's Weekly Buzz. We will see you next week to talk about what is buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon Accelerate Releases https://event.amazonaccelerate.com/general-information/?page=marquee-announcements SmartKargo, a leader in providing technology and logistics solutions to airlines globally, announced it is teaming up with Walmart GoLocal, Walmart's white-label, delivery-as-a-service platform, to expand next- and two-day delivery offerings for retailers and e-commerce companies. https://www.businesswire.com/news/home/20230913979238/en/SmartKargo-Expands-Next--and-Two-Day-Delivery-Offerings-with-Walmart-GoLocal Etsy seeks to drive more organic traffic through “Share & Save” program https://www.modernretail.co/marketing/etsy-seeks-to-drive-more-organic-traffic-through-share-save-program/ Amazon Marketing Stream is expanding to include new Amazon DSP campaign datasets. This includes information on Amazon DSP campaigns, flights, ad groups, and ad group targets. https://advertising.amazon.com/API/docs/en-us/release-notes/index#original-video-download-is-now-available-on-sponsored-brands-media-api Around the Clock Convenience: Walmart Now Offers Customers Late-Night Delivery https://corporate.walmart.com/news/2023/09/12/around-the-clock-convenience-walmart-now-offers-customers-late-night-delivery Flowspace, the software platform and distribution network powering independent fulfillment, announced today that it has partnered with TikTok to provide fulfillment services for TikTok Shop sellers in the U.S. https://www.retaildive.com/press-release/20230912-flowspace-powers-us-fulfillment-for-tiktok-shop/ We wrap up with a must-hear insight from our brand evangelist, Carrie Miller, on how to use Helium 10's Audience tool to gather real data about your product. Join us for this engaging episode with crucial e-commerce updates and strategies. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:41 - Amazon Accelerate Releases 03:30 - Walmart GoLocal 04:08 - Etsy Share & Save 05:23 - Stream For Amazon DSP 05:50 - Walmart Late Delivery 06:55 - TikTok Shop Fulfillment 08:11 - Look Out For This Saturday's SSP Episode! 08:25 - Follow Bradley And Helium 10 On LinkedIn 09:15 - Pro Training Tip: Split Testing Using Helium 10 Audience ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel Amazon Accelerate announcements, TikTok shop fulfillment, Walmart shipping expansion and Etsy promotions for sellers. This and more on this week's Weekly Buzz. Bradley Sutton How cool is that? Pretty cool, I think. Shivali Patel Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space. We also provide you with a training tip of the week where you get insights into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. So the first article we really have is from Amazon Accelerate. It's hot off the press and it's happening right now. So Bradley on Saturday is going to give you a full rundown of all the announcements that happen, but for now, let's just talk a little bit about what's happening on day one. So we have a little bit about some new enterprise solutions. We have emerald notifications, which makes it easier for you to just act on your business updates. In fact, helium 10 is one of those included notifications, so make sure that you have this on. We also have the AI backed seller messaging assistant, which is just telling you that basically any time a customer messages, you might end up having artificial intelligence responding to them on either that order status or shipping information, returns, refunds, that kind of thing, which is great because artificial intelligence is all the way right now. You also have quick list, and this is referencing the generative AI which can help you simplify your listing creation process. Now, if you are a Helium 10 user, then you know that we already have some of this incorporated into our listing builder. If you have access to a diamond plan, then maybe you're already utilizing a version of this, but now it's there for Amazon directly there as well. Then you have some regulatory compliance information, and we did also have an announcement about the Smarter Seller Central homepage for sellers worldwide. So this is talking about the dashboard itself. There was some announcements on the simplified listing management. And then you have enhanced buyer abuse protections, which actually got some applause at Amazon Accelerate. Shivali Patel You have Veeco, which, if you don't know, that's a company for printing shipping labels and they had some announcements for reducing rates. You have Amazon's shipping service. Now this is particularly cool because it's just telling you a little bit about what new changes are coming to the actual logistics side of things. Now, if you don't know about Veeco, Veeco is just a company for printing shipping labels, so they had some announcements. Then you have Amazon shipping services, so you can actually end up shipping non Amazon orders. With Amazon it's sort of a rival to UPS or FedEx you can kind of think of it like that but it's really helpful for the logistics side of things. And then you also have supply chain by Amazon integrated and that's really cool because it offers you the end to end fully automated, basically logistics for supply chain. So picking up your product from your actual manufacturing factories, getting it over through customs all the way to the warehouses. It just helps simplify the process. Of course, with FBA they were already kind of doing that with helping with picking, packing and shipping out that product. But now, when you really have to get out new orders or a new batch of inventory, now they can help you with actually picking up those products and then getting it all the way into the warehouses. Shivali Patel Let's jump into the next news article, which is smart cargo expands next and two day delivery offerings with Walmart go local. Now this comes hot from the business wire and as we go down you can end up seeing that this is sort of similar to what Amazon announced actually today. So if this is a coincidence or not, you let us know in the chat. But as you can see here, they're just working with some airlines to enable an alternative delivery network to establish carriers. So, again, you can end up shipping out non Walmart orders with Walmart. Shivali Patel Okay, let's jump over to Etsy. So, from modern retail, etsy seeks to drive more organic traffic through their share and save program. So if you are someone who sells on Etsy, then you might have been dealing with about a 6.5% transaction fee, but now you can kind of be your own affiliate and it's going to reward you for that work that you are already doing, ending up to a 4% of the order total off of that bill. So maybe you are one of those sellers who has been trying to hike your prices a little bit to kind of combat with the inflation and make up for any costs that you have, but this can be one of those things that might be something that will add value to your business. Now, something to be mindful of here is Etsy does have some rules, and one of those rules is you are prohibited from directly linking pay-per-click activities to Etsy. So this implies that you might need to actually end up investing and advertising in maybe creating a landing page and then driving those users to your product through that method. But again, if you are selling on Etsy, then this is something that you might want to consider utilizing in your own business. Shivali Patel Next up, we have Amazon DSP campaign signals now available on Amazon Marketing Stream. This is directly from advertising with Amazon, so Amazon Marketing Stream is something that helps us have hourly information for PPC, even with Atomic at Helium 10. And now it's expanding to DSP campaign data sets, so this is super cool. If you are somebody who does utilize DSP, then make sure that this is something you look into. Next up, we have around the clock convenience. Now, this is one of the things I'm really excited to share because I find that there's a little bit of a funny component to it, but Walmart does offer customers late night delivery. So, if you are, this is a little bit more on the consumer side of things, the storefront side of things, but I'm sure that this will end up, long-term, be something that can help the three P sellers as well. A couple of weeks ago, Bradley mentioned that you can now end up delivering into the garage for Amazon, while Walmart said let me raise you one, because they now end up having an option right here, but you can have items delivered directly to your fridge, you guys, or your countertop. So if you are someone who you feel like coming home to something from Walmart is gonna make you happy if it's directly on your countertop, you now have that option. So, just so you know, this is now something that Walmart Plus members have the capability of making use of. Shivali Patel Then you have FlowSpace. This comes from RetailDive, and FlowSpace is the software platform and distribution network which is actually partnering with TikTok Shop. Now TikTok Shop has had all the hype in recent weeks. A lot of Amazon sellers have expanded into TikTok Shop just to use the external traffic with Amazon attribution links to generate even more revenue. We've had conversations with some Helium 10 elite members as well who end up using fulfillment by TikTok and, though I'm not sure if they're using FlowSpace. Flowspace is something that is directly integrated with TikTok Shop. So if you are a TikTok user, maybe you've been going through and you've noticed that there's some videos coming up with content creators maybe pitching a product, and you'll have a little bit of a shopping cart that you can click on and directly purchase. So not only are they now picking up on trends and popularizing different items, you can also enable those sales directly from the platform itself, which is super, super cool. Shivali Patel So, with that, those are our news pieces for this week. If you want more information about any of these announcements, or you're super excited about some of them, make sure you tune into this Saturday's Serious Sellers podcast episode, where Bradley will discuss not only these updates, but also updates from day two of Amazon Accelerate, and, trust me, you don't want to miss out. So, after we've talked about news, what's next? Well, before I get to what's next, make sure that you are following our LinkedIn, because not only is Bradley gonna be sharing those details on our podcast episode, but if you are more of a reader or you are active on LinkedIn, you won't want to miss those updates there as well. So make sure you're following our LinkedIn page. Just go to Helium 10 and you'll be able to click, follow and get all of our updates that we post. Shivali Patel Next we have Carrie Miller, our brand evangelist, who is going to talk to you about audiences. Now, audience is great for just pulling real people about your product. So, as opposed to maybe split testing directly on your Amazon listings and having potential headaches of underperforming variance, you can now go directly to audience and get real data on understanding what will work better. But I'm not going to get too deep into it. I'm going to pass it over to Kerry and let her show you Today. Carrie Miller I want to talk with you a little bit about split testing. Now, most of the time when you're doing split testing, you're actually split testing things like your title or your images on Amazon. But we actually have a way that you can do some split testing with your target audience before you even listen to anything on Amazon, and there's actually a lot of other capabilities of this tool. So I want to go ahead and show you how to do this. So the first thing you're going to want to do is you want to log into Helium 10 and you're going to go up to the tools menu and you're going to click on this audience tool, and this is where you're going to be able to create a poll of your target audience. So you get feedback on a variety of different things. So the first thing you want to do is click on create poll, okay. So once you click on create poll, it's going to actually ask you what type of poll you want to do, okay, so in this situation, maybe I want to do, you know, a main image, but you can also do like a general idea of listing, title or really anything that you want. A lot of times I use kind of general idea for just kind of like product ideas and things like that, maybe different colors and things like that. So once you choose that I'm going to just choose main image and you go to the next step. You are going to be able to write a question. So you could either choose one of these questions like how does this image make you feel? Which product would you rather buy? Based on the image, which product would you rather buy? I'll probably choose something like that. Then you're going to go to the next step and this is where you're going to actually add your images. So if you have, for example, our coffin shelves, maybe we want to know what is the best coffin shelf main image. You can put upload up to eight options here, but I'm going to skip that just to show you all the rest. Carrie Miller Here you can choose a general audience or you can do a custom audience. Now, it is a little bit more of a charge to do one of these polls. It's about $50 because you're going to pull 50 different people. But you can actually choose an age range specifically. If your product is specific age range, you can do a different target audience in general. Are they a prime member? There's a lot of different options in here so you can really personalize this and hone down into your target audience and get the best feedback possible for your product. So highly recommend utilizing these. It's a really good investment to get that really targeted feedback from your exact target audience. Carrie Miller Then you're going to choose your audience size and I just I'm going to leave it at the 50 here, and then you can also, you know, know more about who is responding, so you can, you know, find out their personal or all this different information about them. You can check whatever it is that you want and then you can confirm your poll and that is what is going to generate your poll and within you know, 24 hours you should see all of your results. Now, this is what it looks like when you do have results. So you can see. Carrie Miller On our poll we were looking for a main image and so we asked you know we have a coffin shaped egg tray. If you saw this in the search results, which picture would you would make you want to click on the most? So the winner here was this B image and if you go down here, you can actually see an explanation of why that person chose this particular image. So it's really, really helpful feedback because it's not just you know a poll, but it's actually you know, qualitative information that really can help you in deciding which image to go with and why. And then it gives you some more insights into your actual audience, that is, you know that you're pulling. Carrie Miller You can also see their demographics here, their education level, their gender identity all this great information about who you polled so that you can make a better informed decision about whatever it is that you're testing on Amazon whether it's your main images copy, maybe you're testing a new product all those different options you have there. It is an incredible tool, a really good investment, especially during product research. I love using this to you know, decide colors and also just design in general. Like which design do you like best? If you are having a problem, you know asking your family members. This is actually a better way to do it because you can target your specific audience and get some really great feedback. So if you haven't checked out our audience's tool, go ahead and check it out and you will be happy that you did. Shivali Patel All right, thank you so much, Carrie. That was fantastic. So I hope you don't just listen to this. You also implement. So make sure you go check out audience. If you are somebody who needs to split test, who should be split testing, or you want to optimize that listing, then this is great for you. So that is it for this week. I hope you learned something and we'll catch you next time to see what's buzzing.

Today, we're privileged to have an enlightening and engaging conversation with the one and only Kevin King. Before Amazon FBA and E-commerce, Kevin takes us back to his early days as a collector of sports cards, which eventually transformed into a lucrative venture during his college years. In a unique twist to the collectibles market, Kevin began featuring pretty girls on baseball cards. A fascinating story that takes us back to that era and Kevin's unique business strategy ties into the Amazon-selling industry today. Get ready to take notes as Kevin King, opens his treasure trove of Amazon seller hacks and wisdom from his vast experience in the business world. From unveiling the concept of intuitive eating that helped him lose a remarkable 70 pounds without dieting, to sharing insightful hacks, strategies, and resources for Amazon sellers, Kevin covers it all. He even takes us behind the scenes of his recently launched an Amazon newsletter and its intriguing and engaging content. Gear up as we switch gears to advanced Amazon seller strategies and explore the unfair advantages and perks you can get by being a Helium 10 Elite member! As we dive further into the conversation, you'll hear tales of success from Elite members and how their monthly training and networking calls help them gain insights from some of the top Amazon and Walmart in the space. Rounding off the episode, we anticipate the forthcoming Billion Dollar Seller Summit and the Level Up event. So, whether you're an aspiring entrepreneur, an established business owner, or simply someone with a penchant for compelling stories, this episode is guaranteed to leave you inspired and filled with actionable advice. Don't miss out! In episode 491 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Kevin King's Amazon Seller Hacks and Journey 03:59 - Collectible Baseball Cards and Strip Clubs  10:16 - Kevin's Weight Loss Journey and Health Tips 24:05 - A Different Amazon Newsletter 27:40 - Increasing Engagement Through Opt-in System  40:00 - Benefits of Joining the Helium 10 Elite Program  42:52 - Catch The Next Billion Dollar Seller Summit 48:30 - 60-Second Tip: Automated Tool for Boosting Amazon Sales  ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton Kevin King is back on the podcast and, in addition to some cool seller hacks that he always has for us, he's gonna talk about a whole variety of topics like how he used to be a collectible card Manufacture and how he's lost 70 pounds in the last couple of years without even dieting. How cool is that? Pretty cool, I think. Are you a six, seven or eight figure seller and want to network in a private mastermind group with other experienced sellers? Or Maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the elite program might be for you. For more information on Helium 10 elite, go to h10.me/elite. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic Conversation about serious strategies for serious sellers of any level in the e-commerce world, and we've got the most serious sellers of them all, Kevin King, back on the show. Kevin, how's it going? Kevin King It's going. I don't know if I'm serious, though I'm more a I'm a seller, but I'm, yes. Bradley Sutton Some people might say you know as like they read my news I would say what is serious, like how serious is this guy? Yeah, yeah, the newsletter. We're gonna talk about that you know. There's definitely been some some things that people are saying that this isn't, this can't be serious, but we'll get it. We'll get into that. Kevin King A little bit depends on the total point of view, what you see, what's coming, yeah, oh my goodness, I can't wait, I want to talk right off the bat though, before I forget. Bradley Sutton You know, I don't think we've talked about this on the podcast before, or maybe you've alluded to it. I've heard you talk about it, but I've never actually dug deep like right now. Hold on, let me just pull something from my back wall here. I just hit it behind. I was sorting some some baseball cards and I'm actually flying to Japan on my own time personal time off and I'm setting up at a card show over there because my dad's had a business there. But I've heard you mentioned before that that you've dabbled in in the old days, in the, in the like sports cards or comics or what was it exactly in that industry. Kevin King Yes, I as a child back in the 80s, 70s and 80s, I collected the basketball cards, back when the I think it was tops they were big, they're like four, four by six size or something like that very Huge, and I collect I don't know. So I don't know when I started second, third grade. So I'm like that and I collected those, collected baseball cards, collected football cards and I was big into them and then I just kind of I grew out of it. I guess maybe I don't know, sophomore year, high school or something, just that was a little kid stuff threw everything in a box or actually put everything in a. I think I was going to throw it away. My mom's like no, no, no, no, don't throw all that stuff away. So she's threw it into about my mom's a hoarder anyway, but she threw it into a box. And then my senior year of high school, like seven years late, sorry, of college, like seven years later, yeah, I was like I damn, I need some money, man, I need a, I need a little extra cash. I was like what, how can I make some cash? I was like, wait a second. My mom, I think baseball cards now people are actually starting to pay real money for these things. I might actually have, you know, some crazy rookie card for Roger Clemens or something, I don't know. I called her up. You still got that box of stuff I was going to throw away. She's like, yeah, I was like I'm coming up to see you, um, you know, from mother's day or something, I'm gonna grab it from you. So I grabbed it and I went on and I sold to Sold a bunch of those. I had some rare stuff in there, made thousands of dollars just taking them into a hobby shop, you know, a comic book store or whatever, and trading them in. And you got some extra beer, money and cash that I needed when I was, you know, not doing so well, when I was 21, 22 and so that evolved, though into time and, uh, the earth was. When was this? Like 92, 93, so about three years after college, um, I was doing stuff, mark and I, you know, mark, from billion dollar stars on, we were doing, um, I'd started a magazine, uh, that dealt with strip clubs, actually, and it wasn't. There's no nudity or anything. This is the business side of it. It was, you know the business side of it. And and doing that, these, for some reason baseball cards have become hot to put strippers on. So it was everything from you know the cabaret, royal and Dallas to the dollhouse in Orlando, to playboy magazine was doing it, penthouse, all the anybody you know bikini, hawaiian, tropic bikini girls were doing it. It became a thing to put Put pretty girls on on baseball cards and these were being sold through traditional comic stars. This wasn't like in the adult shops and like the on the other side of the internet. These were like. Diamond comics was a big distributor back then in capital city comics Too, huge distributors that distributed all the comic book stores. You know they will have big boost at comic con in san diego. Um, they would put these things out and you will put them in packs. It became a huge, freaking business. Bradley Sutton We're selling cases of these and that's one of my first so you were the, you were the one who made them, or you were we made. I was one of the. Kevin King I was both. I was one of the companies, I was making them. Um, originally we had deals because I knew some of these club owners. So they're like yeah, do go ahead and do ours. You know that's good promotion for us and we'll do it. So I was doing them, I go to them. We would either shoot it or they give us stuff that we would. Actually I would design it. What's the back of the cards have? you know, in baseball cars I would have the stats and he had had susie, susie smith, stage name, candy, candy dropper, whatever, uh, five, six, 34, 24, 34, um, originally from san diego, likes men with uh, a short hair or whatever, um, you know, it would be something like that and I was like I need a better way to actually sell these. So a lot of people it goes back to what we do today. They're putting insert, insert cards, you know, register your warranty or get on our, join our vip club or something as one of the like the 11th card in a pack of 10, and they were sending it into the company stew physical mail. There's no internet back then and these companies were not doing anything. They're like the, the business cards in a fishbowl at the gym. You know, they just accumulate. And so I called up all these companies so what are you doing with your, with your, uh, your inserts? And I got there sitting there, said send it to me, I'll get them all typed in. I hired some company in Jamaica that would type these in for Four cents a piece or something, some crazy load number ended up building a mailing list of like 13 000 people off of this that had filled up for like a hundred different companies that were doing this and then as part of the deal I said well, I want to be able to you, I'll send you the list. I knew these guys wouldn't do anything with it most of them and I want to be able to have the right to mail it and I'm going to buy your cards from you wholesale and I'm going to create a catalog, a glossy color catalog that was sent in the mail, and Send these out and sell mine and yours. That became a huge freaking business that blew up and, um that we were able to ride that wave, uh, for quite some time and we were doing all kinds of really cool. Sometimes I have to show you. If I would know and you're gonna talk about this, I could have showed you some here but we did 24 karat gold signatures, like an ink with 20 raised 24 karat gold. We did and put them in like those, those crystal cases with screws on all sides. I mean this was like Serious, serious stuff. Bradley Sutton I mean people ahead of the time, because that, that's like what the industry has moved to is like these, you know, like one of ones, and like, hey, this is a uh, you know there's only 10 that have this signature. And now there's these companies that have them, where they actually come out Like every single one, like national treasures and stuff, where every single you know card in the set it comes in like this case, and it's all encapsulated in these plastic or these, these hard holders, and You're like doing this stuff. Yeah, it's 25 years before we were doing stuff for puzzles. Kevin King So at the back of the card we might do a set of, a subset of nine, so maybe this sets a hundred, but nine of them on the back is a puzzle piece. So you had to collect all nine, flip the cards over and put them in the right order to get another picture as a, you know, as a puzzle piece, like like a tic-tac-toe board. But you put them on the right order it makes another picture. Uh, we, yeah, we're doing all kind and but because of the nature of the products we were, basically I was limited in my marketing, and so it's where I cut my teeth, because I had to get super creative and super innovative on marketing. Because you know, you weren't allowed to. You know, if there was a facebook back there wasn't facebook back then, but there was they would not allow you to advertise it. So it caused us to be very creative in the way we did marketing. Um, we did a huge events. You talking about going to japan at the block blotch Blotch not beloggio, that's vegas, but the Belaj hotel in west hollywood on the sunset strip over there by the viper room and maybe some different name now, but there's a fancy hotel. In 1997 we brought in a bunch of the models Put out a thing and said you know, it's 500 bucks to come, and we had all these guys come like 300 guys, 400 guys, come to get, stand in line, get autographs from the girls on their cards, on 8 by 10s, and we did a party afterwards. It was it was different world. Bradley Sutton Interesting. Well, hey guys, you heard it first. Kevin King I never talked about it. It's not okay. Bradley Sutton I guess, heard, like you know Briefly, you're into collectible cards, you know, and I was like you know what? That's kind of up my alley. Let me ask him about that. So you heard it first here. Now, guys. Kevin King We had binders, you know, with the sleeves, and you put special, special binders. You would collect and, yeah, it was like it was full on full on Wow, interesting, interesting stuff. Bradley Sutton So, guys, we're doing this podcast a little bit differently. I'm doing everything backwards. You know, Kevin is known for his strategies and and Amazon. You know seller hacks and stuff like that. Well, we'll definitely get to that, but instead of doing at the beginning, we're gonna do that towards the end. If you guys have been listening to this podcast for a while, I've actually, you know, usually at the end of podcast, start asking people about their health regimen and diets and exercise and things like that, because 2023 is my year of health, where I'm asking, talking to guests. But we're gonna, we're gonna flip the script a little bit. Say to the end for the Amazon strategy. Now, Kevin, you yourself, wait, wait, can you look to your left really quick? Look to the side, Kevin. Where'd you go? Kevin? Where, oh? You disappear. You're so skinny now. You just disappeared when you, when you turn to the side there. How much weight have you lost this year? Kevin King I Don't know what the number is this year but in the last couple years about 70, 70, some odd pounds. I still got a ways. Still got a ways to go. But I'm probably another 50 or 60 and I'll be happy, but that'll probably take. Bradley Sutton That's impressive. Take me a few more years. Once you, I've noticed, you know, once you hit 40. It's like hard to lose weight, so you hit a number like that. That's pretty impressive. So let's talk about that a little bit. You know I Mean are. What are you doing? You're not, you know, starving yourself. You told me that before. It's not about, it's not about like starving yourself or necessarily counting calories or or working out seven hours a day or anything like that. But but how have you been able to, to steadily get to that when you're at now? Kevin King I've been. I've had an issue with my weight all my life. I've been up and down all my life and sometimes it's gotten a lot worse than what it what it is now. You know, right now about 260. I've been as high as like 360 in the past. In high school I was right around 200 when I most of my weight gain started when I left the house to go to college, to start drinking beer, eating pizza and just kind of kind of put it on and Didn't really care Too much. But then it, you know, as you age and I've been lucky, knock on wood, that I haven't had a lot of issues, not other than a type 2 diabetes, but no high blood pressure, no high cholesterol, none of that kind of stuff that you would expect. I've been pretty good shape, even though been a bigger, bigger guy comparatively, and but I got to a point where it's actually my, my ex-wife, her. She always used to say if you can't take care of yourself, how can you take care of me? Which was a good little slogan and it's true, and so that kind of motivated me a little bit to To kind of in. So I tried every diet in the book. You know, everything from carnivore diet to Atkins diet, to Weight Watchers, to. Bradley Sutton Manny, get you on that carnivore at one point. Yeah, they're all stupid, he's, I know he's big on that. Kevin King Every one of those diets is stupid. I'm sorry if someone's out there's listening and thinks they're great. They're stupid. Every single one they do. They work, yes, they work short term. But how many times have you done the carnivore and you're right back to where you started it. But the key and I kind of learned this from my dad in a way, because he lost a lot of weight and kept it off for like 50 years he's skinny, I mean, he's like 130 pounds or something, but it's mindset, it's psychology. Eating is psychology. It's the people that you look at, all the people that go when they work out. They go when they work out and work their ass off and what they do after that. They go get a Starbucks and they just undo the entire workout. They just did by getting Starbucks with all the cream and all the whatever in it. I'm not coffee drinkers, I don't know all the terminology, but and they just completely undo it. But they feel good about themselves. I worked out and I had a supposedly a good coffee. It you've got to be conscious of what's in your mouth. So my, my ex-wife had found this woman. She's from Venezuela originally. She was listening to these, this podcast in Spanish, and she was a guest and she's talking about something called intuitive eating. You can look at, you can Google it. Google it intuitive eating. And she was talking about how this works. And so my wife At the time was like, let me, I want to do this. And so she called her up, started doing like launch. This woman lives in Miami doing long-distance consultations. And Then she said, Kevin, I think you'll really like her, she's really really good, you should try it. So, and to during COVID 20, was it? I'm into 2020 on Christmas time, 2020. I had my first call with her and started really in January 2021 and what she does is she doesn't believe in diets and she's like the head of the gastric that people of Miami I don't know what the damn thing is called, but something Uh, but she's like the top person of it, gmm. She's skinny, she's a Attractive you know, vince, a willing girl, but she's headed. This whole thing and her whole thing is, is intuitive eating. It's the psychology of eating. It's not about, you know, weight losses is about 80% what you put in your mouth and 20% everything else, and being conscious of what you eat, and so it. She's like Kevin promised me, you'll never go on another diet in your life. It's like done check mark. She's like if and if you get bad. If you get bad, if you go off rails on something Like you know, you go out and you you eat a gallon of ice cream one night because you're depressed or something. Don't think, well, shoot, I just ruined everything. I'm working at Might as well, eat another one the next day and I'll start a diet on Monday. Everybody always starts a diet on Monday or the first of the month. Okay on, on September, on August 1st, I'm gonna start. She said that's absolutely the wrong way to do it. She's like eat what you want. If you want a freaking Pizza, eat the pizza, but it needs to be. You want the pizza needs not be a five or six out of habit, but like a nine or a ten and go get the pizza, but be conscious of what you're eating. Maybe get a small instead of a large or whatever. And I had a habit. I had a bad habit like every night to relax, I would watch TV Just to, you know, unwind my brain and everything and spin an hour just watching mindless TV. You know, america's Got Talent or some stupid reality show or just whatever, just to kind of just wind down. And I would eat a box of milk guts. You know one of those, can those? I love milk guys because you could put three or four of them in your mouth, suck on them. You know, you put three or four in your mouth, they kind of meld together because they're caramel and so you're just sucking on it like you would a you know a butterscotch or something, and then, as it gets lower, you put a couple more in your mouth and they meld together so you can make a box last like an hour and a half. But that's 600 calories on a lot of sugar. I just I was in this habit of doing it every single night. She broke me of that. Now I have that maybe once a month. But she got me the thinking about things and she finds substitutes. Why do you like those milk duds? Is it the texture? Is it the carmel? Is it the way it taste on your tongue? There's something about it. Why do you drink so much soda? Is because you like the carbonation, that is, a specific carbonation. How about switching to this drink, not a period, not this, but this specific one, and it works. So you're, you're tricking your mind psychologically to still, because you have those cravings in those desires or those habits, and as you break in those you swap it. So she's told me, like Most dieticians would say, if you're drinking a coke, zero, you need to cut that out. You need to go to water. You know, hundred twenty eight gallons a day, or ounces a day I mean I got too much, that's a whale size. But a hundred twenty eight ounces a day, and and and, quit, cut, cut those out immediately. She's like no, if you're drinking six a day, just swap one of them out for a water In this, you know, and then have five and let's see where that goes. And but over time you start consciously eating things differently. You start looking at stuff. Am I eating because I'm hungry or am I eating because it's a habit? And now I'm at the point now where I have a private chef that comes once a week and cooks for me, and he used to make my lunches and my dinners. Now I'm just telling me one meal a day because that's all I want. So, and I'm not, I'm not eating half of it anyway. I eat, you know, a little bit of breakfast, protein shake, maybe a little cereal or piece of bread or something. But if I want a candy I buy. If I want an ice cream I get it, but I used to eat a lot of ice cream. Bluebell is my favorite to Texas company and you get across the south it's not everywhere but it's my favorite so I would have those little pints. I buy those little half gallon things or whatever they are last a couple days. I've had one right now in my fridge for two months and I haven't even opened it. It's a change in psychology or what I've done is like, okay, if I want that taste, I want that ice cream taste. I love that taste. It gets the hormones In me, it gets the things that satisfaction, those triggers that are in your body. I'll buy those small size cups. They're like for birthday parties for kids. You know there are 160 calories and I'll eat one of those and she's like, do you go back for a second, go back for a third? Like, no, I just, I just eat one. So it's it's some of its discipline, some of its mind over matter, just being conscious of everything that you eat. And that's the biggest thing in. The second is sleep is so important in in health and a lot of people especially. I mean you're a perfect example. You're working your ass off and sleeping wherever you could grab a nap here or there's a couple hours at night at one point. I know you're better about it now, but but most people dismiss how important sleep is for your overall health. And what woke me up to it is is a few years ago I was going to get life insurance and I didn't have life insurance before. But I got Marius, I better get some life insurance. And talking to the agent, they're like OK, there's, there's a what's your sleep apnea score? And I'm like. I just did a test and it was like 19, I had 19. Mild things or whatever it was, in a, in a period of whatever the measuring period is, that's OK, that's mild and what? What this insurance company told me is that you're at 19 times, maybe it's 19 times per hour. You sub, get subconscious, you don't realize it, but if it messes with your body and they said, if you're you get to 20, you're uninsurable on life insurance. I'm like what? And so I went immediately. I had my wife used to say I would snore. I would snore like a sound, like a Mack truck Coming down the street. So I went. I had a. There's a guy here in Austin that does a balloon, sonia plastic, so they go into your. I had a 70% blockage. I didn't know what, I just get used to it as you're living, you only realize it. But I had trouble in my nose. So you know, man, he just did it. I did a Marcus done a bunch of people done it. He has this technology is like these. One is doogie how's your guys that became an MD when he was 14 or something. So you know this technique. So it doesn't require the major surgery that and still get knocked out for like 15 minutes because and uses balloon and blows it up and opens all that up. That made a huge difference on my story. In my sleep Plus, I started using a sleep mask and I changed. You know, sometimes in your bed If it's hot or cold, temperatures are right, you're tossing and turning, you're not getting as much sleep, you wake up in this little bit of sweats or whatever. But there's something called the eight sleep mattress. Is the number eight sleep. That's freaking amazing. It's a mattress topper and you it's about two grand. It's not cheap, but you put it on top of your bed and then it you can set settings are you cold sleep or warm sleep? And you can do splits, so if your wife and you on one side, your partner new Can be off different. And then it measures you throughout the night and it ring and fit, that fits and stuff. Do this, but give you like your pulse rate and use some measurements during the night. But this like measures your whole body and like how often do you wake up, how, what kind of quality of sleep did you get? What was your heart rate, your hrv through the night, all this stuff and it Adjust after a week of testing. It figures out where what temperature is optimal for you. It's a way to just you can manually write it but adjust up and down either cold or hot, the temperature of the mattress. And this thing is so thin, it's super thin. It goes on top of the bed, has a little pump that you hide behind your bed with a little bit of water in it and it's brilliant. I mean I have a. I have a sleep number bed that has Like seven thousand dollars sleep number bed that has something similar built in that sucks compared to this Eight sleep. It's awesome. So things like that plus you got. You got to watch as a man. You got to watch your testosterone. So, as men, the number one thing is sleep, sleep apnea or sleep To stop, strong level in your diabetes level. Those three things play more in your health Then anything else. If you get on top of those, your chances of Of Having a long fruitful life and being there for your kids and your wife and when To enjoy your retirement or much, much higher intriguing stuff. Bradley Sutton Alright, so let's let's give somebody a quick tease. We're gonna talk about your newsletter you just started, why you started it and some of the stuff, but what's one of the either one that's come out already or something that's coming one of the strategies that you can share with our listeners who maybe haven't gotten a chance to read the newsletter? What's something you brought out in one of your newsletters that can write off the bad help sellers listening. Kevin King Yeah, I mean I just started April, august 14th. It's twice a week, it's Mondays and Thursdays. When I say newsletter, a lot of people roll their eyes but and cause I'm like, oh yeah, I get a newsletter from Helium Town, I get a newsletter from this software, and every time I get my email I get the company newsletter. Those are not newsletters, those are promotional emails for the most part. Go read our blog, go read this. A newsletter to me is more like a. What I'm doing is more like a magazine in a newsletter format. So it's action packed. Yes, there's a couple of ads and stuff in there from people that are paying for those, but it's action packed, actionable stuff. It's totally free. So, like, we just did a big one that's really resilient. The one that came out on August 28th talked about the A9 algorithm and so you know, Danny McMillan over at Seller Sessions did a big, big like document on it and we analyzed that and like, while that's good, that's not really there's more to it than that. So we took a look at Amazon Science, a big paper that came out and a couple of other things analyzed that and we talked about that and I've gotten so many people saying this is like the most amazing. It was written in a way that we can understand it. Sometimes this stuff gets too technical, plus some of the tips and tools that we put in there. We had a really cool resource for like getting. Sometimes, when you're trying to create your A plus content, your brand story, your brand pages, you're like what should I do? How should I tell my designer, a graphics person, to do and maybe you saw a couple here their ideas, or you give them some basic idea. But there's guys who listen. There's a guy in George. That's a similar library of 25,000 A plus pages and you can filter by it. I'm in the pet space, I'm in the space, I'm in the. It's got it all keyworded so you can search and get like, wow, that's a cool one, that's a cool one. I want my designer to do something like that or combine these two together. So I wish there were resources like that. I have something called the Dream 100. As you know, there's a lot of BS not Bradley Sutton's, but BS in this industry that with fake gurus and stuff. So I have every Thursday I come up, I put someone in the Dream 100, and I announced this is a legit person, you should follow them, trust what they say. So that'll get up to 100 people. It's only three right now, but that'll get up to 100 people over time. We do. I add a little bit of humor to it, so there's like I'll either call somebody out you know that's basically a fake guru or we'll put some crazy listing like hey, can you believe that this product is selling 100 grand a month on X-ray on Amazon? You look at it like holy cow. That's the craziest thing I ever saw. We do some of that, so it's a mix. And then I tell a personal story and each one's called a six second story. So when someone opens the news there, you gotta hook them right away and you gotta get them reading and engaged. And so I do. I personalize it and then I tie it to whatever we're talking about that day. Bradley Sutton So I'll personalize and reason. One kind of causes stir about some naked people, some balconies. Kevin King Yeah, but I do that. I want to. You know, I always say if you're not pissing someone off, you're not doing a good job. If you try to please everybody, you please nobody, and so I'm feeding my audience and so if that bothers you and it's gonna bother some people that might be religious or you know, depending that's okay. You can go find your information somewhere else. I'm fine with that. But the overwhelming response to that has been like holy cow, this is the best thing ever. This is don't stop. Can you do this every day? I can't believe it. One guy who sent me a message today is like this is so good I can't even take it all in. I just got three of my team members start reading this and we're dividing up sections of what to do, and so that's. There's so much out there. You know we do the helium-10 elite every month and we've been doing that since 2017 at helium-10, which is advanced level stuff, and in that I do seven ninja hacks every month and share those with the audience, and then, once those have become a little bit older, sometimes I share those other places, but the helium-10 elite people always get them first. Right now, I write everything on the current newsletter, but it's going to get to. I'll hire a staff, but I need to get to set the tone, figure out what works, what people like, what they don't like, and then I can feed everything I've written. For if I do this for three months, let's say, I can feed that all into an AI and then say have the AI write in the style of Kevin of the newsletters they don't know the exact style, the exact everything. So these are not AI newsletters, these are. We use AI as a tool, but AI is not writing these. Bradley Sutton So if somebody wants to go ahead and sign up, it's free right now. How can they do that? Kevin King Well, it's always going to be free. It's billiondollarsellers.com with an S, billiondollarsellers.com with an S. It's growing pretty quickly. So I think hopefully by this time next year there'll be maybe 50 to 100,000 people getting that twice a week and actually reading it that one. So my email list from all the stuff I do is big not as big as helium-10s or something, but so I could just blast this out to everybody. But I don't want to do that. I want people to actually want it and I have people now already saying I didn't get it, I didn't see it in my spam or what happened to it, and they're getting upset that they didn't get it. That's what I want. Is it to become habit-forming and become something people look forward to? When they see that Kevin King, BDSS, they're like, oh, this is something I got to read. If I can't read it right now, I'll save it until tonight or the plane ride tomorrow or whatever. That's where I want it to be. So it doesn't have to be. It's not a blast on my whole email list. You've got to double opt in. You can't just sign up and get it. You actually sign up and you got to click something else to say you really want to sign up and then you're in and that's on purpose and it keeps the open rates high, the engagement high, it's good for the advertisers that come into it, that support it with a little bit of advertising, and it's just good for everybody. It's people that want it. Bradley Sutton All right. So guys, make sure to sign up. It's one of the. I personally don't even read newsletters. This is like the first one. I actually just sit there and read and, just like Kevin said, sometimes he starts with a funny story, but it works. It like hooks you up and like laughing, sitting there, laughing like all right, I want to read more. I'm hooked in and from start to finish. It's long, it's like you're doing a lot of scrolling. Sometimes people say, oh, when you write an email, you don't want them to scroll, and they're like I got no problem scrolling, but it's written short. Kevin King It's written in a format so that you can skim it, but you'll see that it's using every trick in the book. There's no paragraphs more than two or three sentences. There's no. It's not long, and usually when I write it I have to go back and cut half of what I've written wrote out and it's straight into the point and we use a sense of humor. It's not just that opening story, but it's like we did something about in a recent one. So there's no such thing as the A10 algorithm. It's always the A9. There is no such thing, and the A9 of all is just like you did during puberty, but it's still named the A9. So we'll do stuff like that. It's not necessarily business-like or corporate-like, but screw that, put a personality to it and people love that and then as a reading they have a little smile or like I get it, or that's relatable. It doesn't sound like corporate speak or boring stuff. That's all on purpose. Bradley Sutton All right. Now you referenced Elite and how you saved the best hacks for there. Do you have any? Just for a sample, you can give some of the cool one or two of the cool hacks that you've given out on your seven ninja hacks that you do monthly in the Elite group.  Kevin King Yeah, sure, what's a good reason? We do this every single month. We talk about some of its tools, like CASPA AI, which is a really cool tool where you can shoot your product on your iPhone, just basic picture, upload it and then put it into any scene you want. So you're like, hey, I want my water bottle to be held by an Asian guy standing in the gym with some barbells behind him and he's holding it facing the logo out. It'll make a cool picture instantly using AI with that which you could use in your Amazon post or you could use in your maybe in your listing. You could use a lot of places. So we'll do cool tools like that. Or Melio payments, where you can use credit cards to actually finance your purchase, orders and stuff. We do things like. A recent one was about how to Get that there's a newer version of this item available. You know we covered that there's a new version of this item available. Like people like see that, how do I get my? You know if I you got a calendar or you got you just updated your product, how can you Link that to the old inventory so that people see there's a newer version available? We showed people how to do that. We showed people how to do the back-end stuff before anybody knew how to do the back-end and get a complete dump of your competitors Listings like all their attributes and everything before. That was really public information. Well, I was like a couple years before yeah, main stream. Yeah, we stuff like how to use a Hexa. Hexa, it's a beta program most people don't know about to create 360 degree pictures for Amazon listing. They'll do it for you for free and I think that's really really, really, really cool. We've done stuff like how to make money fall from the sky on your landing pages. You know you, someone hits on one your landing pages or one of your blog sites and they don't let's say they don't sign up. But you want to know who they are. There's tools out there that will actually Use IP and geo location to actually figure out, in about 50 to 60% of cases, who these people are, based on public data In the United States, Europe, you might have a few more issues with privacy, but yes, we don't care about privacy. So, unless it's medical, and so we, we can figure out that. I just went to Bradley's blog talking about the honeymoon and he's a no, I went there. You know, as he got a hit or his metrics, that there's a visitor session, but he doesn't know who they are. If he puts this little bit of code, then we can we put, we can figure out that. Oh, this was Kevin King because he was using this IP address of this computer and there's reverse matching. That knows that, oh, Kevin King went to this gaming side or went to somewhere else in the past 10 years From that same place. It must be Kevin King. Let's match it up again to this other database. So his, his email address is blah blah, blah, blah, blah, blah. Puts that into a database. Then you can either email those people which I don't always recommend if you're gonna do that, you should use something like zero bounce to make sure the emails are valid or you can put them into custom audiences if you're running Facebook ads or any kinds things like that and you can retarget these people. You ever wonder how sometimes you went to a site and You're all of a sudden now I'm seeing this stuff all over my feed. Some of that's retargeting pixels, which is more private. But if you're wondering, how do they get me onto an email list? Or how did they get me from this this not a meta property into an X or Twitter property? Those two aren't the same company not sharing the same pixel. How do they do that? And this is some of the ways they're doing it. We also talked about you know, Howard. You've had Howard on the how tie on the on the podcast and he's got a little group called elites I'll forget the name of elites seller society or something like that and he's had every Thursday he has someone come on and talk about stuff and one of the things that just recently he had David, who's spoken at the billion dollar sauce on. You remember David from a, the ghost story. Bradley Sutton Back in 2019 he came on and he did some translating for him. One year at the billion dollars. Kevin King He came on and talked about you know what, what? How are things changing with the Chinese sellers? You know, Howard, he's like you know, ai is level the playing field as far as creating listings and stuff now for everybody. And If you someone's like a word that, how are they ranking? How are they getting reviews? What are they doing? He's like the number one way that Chinese sellers are getting Ranking. Right now they're using postcards, postcards through the mail and he's like, thanks to Kevin King, I'm like what he's like? Oh yeah, I did talk about that in 2019 when I did me and Brandon young went over there and spoke to a huge group in Shenzhen. Well, they took that and now he said that's the number one way that they're getting Review, ranking products and getting reviews. And and so I was like you know what? I think I actually did that In the US too. It wasn't. I just didn't give that to the Chinese sellers. And so I look back and I share that to the helium-ten elite. First way back, and I don't remember exact time, in 2018, some point, I did a presentation on postcards and it was cutting edge. Virtually nobody did it, everybody, you know. They looked at like, yeah, Kevin, that's like I I never heard of. I don't even check my mailbox. I don't know. I'm a millennial Nah who reads the mail like dude, you're missing it. And so nobody in the hardly anybody in the US did it, but the Chinese like, oh, this, this looks good. They did it and look what it's doing for him four years later. So that's the kind of stuff we do in helium-ten elite. If you freakin pay attention and implement Not only what I'm teaching but what we bring on Really good guests. You know I look for diversity, from PPC people to shipping people to you name it. You know sometimes you get a speaker. That's yeah, okay, but we get some really good people as three speakers, plus myself, on Every single one of the helium-ten elite, that's. You know, there's a lot of groups out there that that have trainings, but I think this might be the longest last, the oldest one period. It's continuous. There's others that have started and come and gone, but that and but I think since we started February at 2017, when it's called Illuminati, changed the name in 2019 to helium-ten elite, but it's been continuous, never missed a month since February 2017. So that's six and a half years. I don't know if there's any other Group. That has lasted that long at this point and guys. Bradley Sutton You know I told people this before. This is One of the secrets not the main secret to my success is Before I ever sold on Amazon, you know, before I even became a consultant. You know people thought I was crazy because it's mulling. I mean, like seven, eight, nine figure sellers going and paying 400 bucks to get in this Illuminati mastermind. I, I could see the value in it. I saw a webinar for something first of you and Manny, you know, way before I worked at helium-ten Year, more than a year probably before and and I actually joined Illuminati Just as a regular person who wasn't even selling yet and within like three, four months I had enough knowledge just from the Illuminati stuff and you know a couple other. You know courses I was taking, but mainly from the Illuminati, where I became like a pretty top-level consultant and and was, you know, launched my Amazon consulting career. You know which was my career before helium-ten, without even selling on Amazon, just because I was able to ramp up my knowledge super fast by being part of that Illuminati mastermind. Kevin King So and it's not just the guys exactly training- that's what we had, but more recently Helium 10's added a weekly call with all the people that want to participate. So I do one a month. I jump on once a month and then the other three weeks Bradley and Carrie and Shivali host them and we'll have anywhere from 20 to 40 50 people in there that are members of helium-10 elite. There's a lot more members in that, but you know some people are busy and for a couple hours Typically an hour or two hours everybody's on there on a zoom call, all on the screen. There's no agenda, no presentations Like what do you got a problem with? Oh, you know Amazon's blocking me from shipping this and anybody else ever dealt with this. And usually there's someone else like, oh, yeah, I've a. You know, maybe we me or Bradley or somebody knows the answer begin help them. But usually there's somebody else like, oh, have you ever tried this? Or this happened to me two years ago and I did this and you have this interactive conversation that you're not gonna get in a Facebook group. You're not gonna get anywhere else other than maybe an in-person event, which there's four of those a year to for helium-10 elite. Did you get to come to for free? That are that value right there. Sometimes I learned stuff in there, you know, I didn't know from somebody else that right there, connecting with other high-level sellers and being able to share is as valuable as the presentations, if not even more valuable in some cases, and I'm so. There's things like that, that that you're not gonna get anywhere else. Bradley Sutton Just last week I don't know if it was on your call or on one of the regular weekly one that you're not on there, it was before you. Either way was before you came on the call there was Elizabeth, who's an elite, elite member, and she was talking about how she's done like something like a two million dollars on TikTok shop Some crazy, some crazy number like that and so she was just like people were dazzled with what she was saying Just ran, you know, just like just randomly got on there. She was just one of their participants and was talking about that. Now we're actually gonna do a train. She's gonna do a training in October in the elite in-person workshop in New York where she's gonna show people I'll kind of like reverse engineer how she was able to get to this level of success that she's had on on TikTok shop, which is definitely a hot topic. Kevin King So that's hot, that's. That's big right now. That's big. If you're not paying attention to that, that's big. You know I had Perry Belcher. This will be coming out on the AM PM podcast in October. So be sure, but Perry Belcher if you don't know who he is, he's one of the top marketers in the space right now. He started digital marketer. Yeah, the big expo with 7,000 people I mean sorry, traffic and conversion is. He was one of the founders of that. He started digital marketer. He's really big in the marketing space and old-school marketing guy. One of the things he actually said on that podcast, among a bunch of other cool stuff, is that he's like if you're going from Amazon to Shopify, it's a mistake. You should not be doing anything on Shopify. He said we're finding far better success by setting up funnels with click funnels or high level or one of the other, and doing single product drives it. The conversions are way higher, the Sales are way higher than driving someone to a Shopify site where it's there's too many confusing things that can distract them and he's like that's where these Amazon sellers because I asked him for one of the mistakes people are making said that's one of the mistakes a lot of sellers. Amazon sellers are making right now, as they should be focused more on driving stuff to single products with upsells Rather than driving to a Shopify store. Bradley Sutton Here's all my 20 things my, my company sells, but yeah, yeah, I mean the tick-tock shop that there's, just whatever is cutting edge. You know we talk about an elite, so so it's actually the longest in history and that you know. Kevin just said it started in in 2017. So it's we're talking over six years, almost seven years. It's been closed for the longest time in history. I think the last time it was open was in March of this year I'm not sure by the time you guys are listening to this episode of its open, but sometime in in September, October, we're gonna open it up for a couple weeks or so. So this is the time to sign up. Guys write this down h10.me forward slash elite. H10.me forward slash elite. And even if it's not open right now, there's a button on there where you can join the waiting list so you can make sure that when it does open for the short window that it does, that, you guys can get in. But but you know the benefits are this is like the only way to really talk to Kevin. You know people Want to ask kept. You know want to hire Kevin as a consultant all the time. Kevin doesn't have the the bandwidth do that, but once a month he'll go on there and just live, you know, just in a regular zoom call. You can ask him anything you want. You can ask other people anything you want in the Facebook group. Or we have two weekly zoom calls now one at In the afternoon on Friday us time and then one that I actually hop on at midnight because it's 8 am UK time Every Friday and and we hit the, we hit the Europe. You know, all the European sellers and people in Asia, you know, can hop on a call and network with each other. We have four quarterly workshops. The next one's coming up in October, the fourth one of the year. We had one in, you know, during Amazon accelerate, September 11th, and now October, right during unboxed, we're gonna have one where we're gonna be talking about, like I said, tick tock shop, and also we're gonna have a PPC Expert and there's a whole bunch of other Advances of being on the elite program. So if you guys are interested to add this to your helium tenant count again, go to h10.me forward slash elite and Either sign up right there if it's open, take advantage or if it's closed, just just join the waiting list so you can hook up with Kevin that way. Kevin King There's some software tools to that. They get extra tools or extra capacity or something right. Bradley Sutton Yeah, elite members usually get access to tools like way before, like we just launched Some historical Cerebro. Elite members have had that for like a year and a half, you know, but now barely diamond members are getting it. Like a year and a half Later there's some tools like our elite analytics so that Kevin actually developed himself he gave the the kind of blueprint for it. That's still only elite members can can access that diamond members don't have access. Then that's been around for like two years. So lots of advantages, including networking and training that elite has. You know, back in the day, like I said, when I was an elite Illuminati member, it was only the. You know there's a I think there was a Facebook group Maybe at that time or something, but it was mainly just one of those training calls a month and that was enough value For me and now it's just like all you know tons, tons of other value. So guys, make sure to check it out. Another thing you know I'm wearing my my OG Billion Dollar Seller Summit shirt today from the very first one, from the very first one and the next one time and place In 2024 for the next billion dollars. Kevin King There's actually two. Come with the next Billion Dollar Seller Summit, May 18th to the 23rd in Kauai, Hawaii, which is gonna be amazing, and then right after that one from the 23rd to the 26th, I have a second event called level up, where we're? So the first, the billion dollar seller summits, mostly for Amazon sellers and all the traditional things that you're You're used to like you are Bradley from a billionaire, saw something, the level up, or switching resorts, take it, everybody that's staying, that chooses to stay, and they're going to the Waimea Canyon, which is the Grand Canyon of Hawaii. It's like a little Grand Canyon that you in Hawaii that then we're taking them on the Nepali Coast on a dinner cruise. The pop for the poly coast is where these mountains, these beautiful mountains, come right up to the edge of the water. It's just stunning Dolphins jumping everywhere, and so that's gonna be cool. And then we're switching to Hanalei Bay, to the one the chain, the ones 300 million dollar resort that just had a overhaul and it's like 14, $1500 a night to stay there, but we got a rate that's like way less than half of that For people coming to the event. And then we're doing it's called level up, so it's six speakers, only ones Amazon, the other five, or you know, like Perry Belcher just said, he's probably gonna speak at it, jason Flatlin is someone that's maybe speak at us, a couple other Molly Mahoney, it's probably gonna speak at it, and some some other, and then we're mixing that in with Some mind and body stuff, like we talked about earlier, because that's important for our engineers. So there's gonna be cryo therapy, there's gonna be a sound therapy lab where you listen to the bowls and it helps reset your mind. We're doing hot yoga, a bonfire on the beach, and so it's. It's gonna be pretty cool. We're doing a race. You know we did that race here in Austin. You were in that's that scavenger hunt we did a couple years ago here in Austin. People love that. So Probably problem one of the problems when you go to an event you don't get to see the place. You're like you see the hotel and maybe you see a bar or something with a restaurant. So we're doing we've got 25 Avis rental cars thing or 30 Avis rental cars all lined up and you're gonna broken the teams of four and you're gonna do an amazing race across the islands one day. So you're gonna see, then you're gonna be able to see the entire islands and experience the island. Quiet is a place where you're not gonna want to be sleeping aping in the back. You know you're gonna be like looking out the window after every turn going Holy Callis is beautiful. I've never seen something so beautiful my life. It's a drastic Park Island and so you're gonna, but you're gonna be able to see some cool stuff all in some back places that you wouldn't know they're not on the tours map. We're gonna take you to this one cool beach as part of the race. You're like, holy cow, I'm coming back here because nobody's here, nobody knows about this place. It's like a secret little beach. So that's. That's gonna be cool too. If it's your third or more trip, you're gonna get like a drastic park experience in a helicopter ride Over the island and stuff. So, like Bradley, if you're out there, you get. You get that for free, as, since you're a regular, since you've been to three, this is your third or more we're gonna take a helicopter around the island as a tour is amazing fly up to the inside. This 10,000 foot waterfall and a helicopter in land and this, this drastic park kind of vehicles gonna pick you up and take you through this Amazing like plantation kind of thing and to a VIP dinner that night. It's gonna be really, really cool. So, yeah, that's a billion dollar seller summit calm. If you want information on that, then in October I'm doing the billion dollar exit summit so the billion dollar exit summer, doing this with Scott Deets so somebody may know he's got the, the exit ticket or whatever it's called him and he them to Probably the top guy and helping people exit. He helped manning Guillermo exit Helium 10 help who's involved in that Done over a half a billion dollars worth of exits for Amazon sellers. So and you may be like, yeah, but right now I'm not thinking about exiting, but you, you might be in a year or two years and now's the time to actually start working on it now To maximize and add a couple extra million dollars to your exit. By working now, rather than waking up one day and say I want to exit, I want to be out of here in three months, you're gonna be shooting yourself in the foot. So we're doing a. It's very small 25 to 30 people in Austin, October 10th to the 13th called the Billion Dollar Exit Summit and it's hands-on. So he's bringing his whole team, so it's want some a lot of one-on-one stuff. It's not a bunch of presentations from all these random people. You're gonna walk out there with a plan like, okay, this is what I need to do specific to your business. So that's, that's happening in October. Bradley Sutton Awesome, awesome, alright. So, guys, billiondollarsellersummit.com to get more information on it. Alright, like always, let's go ahead and close this out with your 30 or 60 second tip that you can leave for the sellers out there, do you haven't checked out Levonta. Kevin King That would be a really good tip. I leave a NTA, I think calm, I think is the is the URL. But especially for the fourth quarter coming up. You know, offside Amazon traffic is huge for ranking. You know you get the 10% referral bonus if you're brand registered and it just helps you in your rank Even if they don't buy. If you're sending traffic from outside social media or outside media, blogs, whatever, even if they don't buy, it helps you on your rank. But these guys you know that's, but it's kind of a pain in the ass to go set all that stuff up. You got to find people on TikTok or you got to find blogs or you got to find these affiliates and like coordinate everything one-on-one, one by one, by one. These guys have got over a thousand of the top affiliates, from TikTok people to people who are in the affiliate business. That's what they do to blogs like USA Today. USA Today will do a holiday gift guide for pet products this year. If you have a pet product, you want to be in that gift guide in USA Today with two million people reading it online. You, these guys, can facilitate that in the way. It's seamless, the way it works is you just connect your Amazon account to their system and it automatically imports all your products. Once your products are in there, you can go in and cherry pick them like I only want to promote these three. I'm willing to give a 20% commission for you know this dog bowl and then that goes into their database, these thousand affiliates. When they're writing their stories and looking for things they can search that database. Oh, I want, I want to promote this dog. Well, he's given 20% Off. They just automatically pick up the code, the, everything. It's all done for them. They put it into their blog or their, their post or whatever, and it's all automated or you can go in there. I think they let you do 50 a day. You can reach out to people and they're growing really, really fast and they just had people on prime day the last, the July prime day. Do over a million dollars just off of outside traffic, off of this program on prime day, and just imagine what that does to your listing on Amazon and the internal Amazon stuff, how that's gonna get that file flywheel going. So that's that would probably be a tip of there under the radar. And you know a mission is here. They don't give me a kickback or anything for this, but that's a tool that I think any Amazon serious Amazon seller is a fool to not use. I'm an absolute fool to not actually take a look at that, especially for this fourth quarter, and get a strong competitive edge Over your competition get more like that. Bradley Sutton Guys in Helium 10 Elite. h10.me/elite. Kevin, thank you so much for joining us. I know you're traveling a lot more than you were in the previous years. I'll probably hopefully see you at one of these upcoming events and then, for sure, at the Billion Dollar Seller Summit next year. So Keep on. By the time I see you next time, you know I might not even recognize you're losing so much. Wait, hopefully you won't recognize me, because I need to. I need to get on the path. Kevin King Yeah, it's slow but by. Yeah. If we go along in a period of time, you know I've lost a bunch. Bradley Sutton I'm not trying to do it quick. All right, we'll see it. We'll see you next time you.

Ever wondered what it takes to breathe new life into a product whose sales have hit rock bottom? Well, we're about to pull back the curtain on the process. Kickstarting the journey to redemption, we delve into the realm of listing optimization, cross-examining ASINs, and pinpointing top keywords for single or group listings. In this highly practical session, we use our Project X egg rack product as a case study to illustrate the steps to revitalizing sales, from initial setup to shifts in market trends. Then, we navigate the rough seas of competition research, undertaking a meticulous analysis of competitors' pricing, product dimensions, FBA fees, and reviews. We reveal how powerful tools like Helium 10's Market Tracker can unlock a comprehensive understanding of the market share held by various competitors. Wrapping up this segment, we ponder the implications of our competitors' profitability on our pricing strategies, equipping you with the knowledge to make informed decisions and stay ahead of the curve. Lastly, we dissect sales and keyword performance, shedding light on the art of effectively monitoring them. Discover how Helium 10's Keyword Tracker, Cerebro, and Adtomic can unravel the mystery behind your listing losing rank and sales. We also discuss how subtle tweaks in prices and keyword targeting can help reclaim your competitive edge. Rounding up, we explore the process of competitor analysis on Amazon, offering a wealth of insights on identifying keywords your competitors are ranking for, and assessing your own keyword performance. This is a must-listen for anyone keen to understand when to pull the plug on an unprofitable product and how to give it a fighting chance at survival. Tune in to gain a wealth of knowledge and strategies that could just save your product from the brink of extinction. In episode 490 of the Serious Sellers Podcast, Bradley discusses: 01:13 - Project X Is Back?! 03:42 - Revitalizing Amazon Sales With Project X 06:31 - Analyzing Competitor Pricing and Profitability 07:29 - How To Leverage Helium 10's Market Tracker Tool 16:01 - Amazon's Test On Hiding The Bullet Points 16:08 - Results After Emma Helped Improve Our Listings 18:13 - Analyzing Sales and Keyword Performance 24:27 - Analyzing Keyword Rankings and Sales 26:54 - The Power Of The Cerebro “Time Machine” 30:48 - Competitor Analysis Process in Amazon 39:22 - Revitalizing Old Products & Introducing New Projects Bradley Sutton: Today's episode marks the return of one of our most popular series ever Project X. We're going to talk about the steps that any Amazon seller should take If they have a product that has tanked in sales. Can we revitalize it? How cool is that? Pretty cool I think. Do you want to see how your listing or maybe competitor's listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool Listing Analyzer. For more information, go to h10.me/listinganalyzer.    Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In this episode we are bringing back Project X. Maybe once a month or every other month I'm going to start doing some Project X follow-up episodes. There's a lot coming. We actually started recording season two last year and we got some great footage and some products are actually coming into stock. That was from those recordings. We're going to follow up on some of the original Project X products, if you'd like. What in the world is this Project X that Bradley's talking about here?    Bradley Sutton: A few years ago, we did this case study. It was mainly on YouTube and you can go back and watch it, but it was all about trying to take some products from zero to hero. We did this reality TV show, vibe program, where we showed you every step of the way how we were able to find products, get them launched, optimize them and then scale them up in the feature. Ever since that show maybe three years ago, four years ago now we did that We've been maintaining those products, not doing that great of a job because we're not full-time Amazon sellers here. I try and run this in my spare time. That's part of what we're going to be talking about today is I've been neglecting some of these products and sales have gone way down. That's what we're going to be talking about today is do you have a product that maybe you've neglected, maybe you haven't been neglecting it, but sales are way down? It's a product that's one or two years old and you're just not doing as well as you did in the past. What are the steps that you can try to take in order to revitalize it or in order to try and get those sales back up and see if you can salvage all the time and effort that you put in a product? Now, what we're going to do today, guys, I'm doing 100% live. I'm not going to prepare this or try to pre-do some research here. I'm going to air this episode right after I film it, a few days after I film it. We're not even going to have time to see the effects. It's going to take maybe a month or two to see, or I did the things that we do actually have an effect. I started noticing this product going down a few months ago. We've already done a little bit of work. We've actually talked about it on this show, where we had Emma from Marketing by Emma come in and revitalize a little bit some of the images and also some of the copy. Now it's like, hey, let's see how that did and what more needs to be done.    Bradley Sutton: Let me give you some background first on this product. This product wasn't one of the original Project X products. This is something we were doing when we expanded the brand, we made this brand called Gui's Chicken Coop and then it was an original in Egg tray. We still have that product. But then we're like, hey, along those same lines, we found that there were these stackable egg racks that were trending on Etsy and Pinterest. The same way, we found the original Project X products. We're like, hey, let's be the first person to make these.    Bradley Sutton: On Amazon, which we were and we were just dominating, we had some really, really great sales. Let's actually go in and take a look at some of the sales here I am on our Insights dashboard and I knew that even I put here last year and it was one of the top five products. You could see that towards the end of last year we were doing well. We were doing, I mean, for Project X. It was doing about $5,000, $6,000 a month. Profit was decent. Let's take a look at what the profit was towards last year Over $6,000 worth of profit. So it was decent. It actually overtook some of the original Project X in sales.    Bradley Sutton: But let me show you what happened since the end of last year. We started off with a bang, but then some competitors started coming to the marketplace. We were the first ones and they're like hey look, how good these Project X guys are doing, we're going to try and undercut them a little bit. Let me show you what happened to our sales because of that. All right, I'm going to go ahead and show you this year's worth of sales. You can see, at the beginning of the year we were still doing about $6,500 a month, but then sales just took a nosedive. It halved in March down to $3,000. April it was only $1,000, and then it's been hovering between like $1,000 and $2,000. First of all, you got to understand what happened. Now. Unfortunately, I wasn't running Market Tracker on this the whole time. Otherwise I could show you guys exactly when people started getting into the market. Maybe you're like me and you weren't running Market Tracker the way you should have. I am now and I'm going to show you guys what I can see in the last couple of months on Market Tracker. But let's go ahead and go to Amazon and take a look at what the competition has been doing. All right, so I'm going to go ahead and enter a stackable egg rack here on Amazon.    Bradley Sutton: Let's just take a look at a couple of these big players. Some of them have been around for a while, but this guy here, this Kinlin, has been just crushing. Now, first of all, take a look at this price point $20.95. Let me tell you I was actually selling this product for $38. We were the only ones and we couldn't even keep them on the shelves Right off the bat.    Bradley Sutton: You can see an issue here $20.95. Well, let's just take a look at the Helium 10 BSR chart here to see has he been doing this price the whole time? First of all, let's take a look at when he started getting serious. You guys notice anything here. It was right exactly in March of this year. You can totally tell that by looking at this BSR chart, where it looks like he maybe was experimenting with some units here and there, but he really wasn't selling that consistently. Then all of a sudden, come March of this year, he just starts going bonkers. His price point has actually always been looks like $20.95. He stayed pretty consistent on his price, but literally almost half the price of our product. That's one of the issues right there. His sales are like you know maybe five, six, x what our sales are. So it wasn't just him, though there's other people who have jumped in the market.    Bradley Sutton: Let me actually show you I actually set up market tracker a couple of months ago. This is not market tracker 360 that you have to pay a lot of money for, that's for like huge, like five, $10 million brands and agencies, but the regular market tracker that all you helium 10 users have. I created the market to kind of like track who are the players, who are my direct competitors for the stackable egg rack market? And, as you can see here, I picked about 17. Now, keep in mind, for almost a year we were the only sellers of this product. Like like nobody had anything that was like ours, where you can just buy these extra levels of this egg rack and then stack them up. Now there's 17 players that have come in and take a look at a lot of their price points $20, $30, $22. Here's one for 38, but it has four racks, all right, mine only has two, um $27. Uh, here's another one that's like $15, $28. So everybody's coming in at this cheap price point.    Bradley Sutton: Uh, you can take a look at my market share. My market share used to be a hundred percent, right, my market share used to be a hundred percent. Now it is 11.2%. That product that came in in March, is crushing it. They have 50% of the market right now, and so that's obviously a problem, right Like that's why my sales have gone down. So the question is what can I do about it? Can I just lower my price? And can you guys lower your price almost by half and still be profitable? Probably not.    Bradley Sutton: I actually did some research and that was one of the first things. I look at my dude like like I might have to discontinue this product. Let me look at what the numbers are. So actually, let me take you through what I did. Uh, I went and checked my product price. I forgot I think I was paying too much for this, but you know I was the only seller. I was making a ridiculous profit. It was like probably like more than 30, 35% or so, and so I didn't. I didn't care really what price I was paying. So I was just curious. I was like how in the world can this product sell so cheap?    Bradley Sutton: So I first looked at their at their page. I was like, okay, are, are, is their dimensions a little bit different? Let me actually go ahead and open up my product in another window here. Okay, here we go. I've got my product open. So now you guys are going to kind of see the comparison.    Bradley Sutton: So the first thing I was just wondering was what's going on with, like, their FBA fee? Now, look at this. Their FBA fee is only $8.83. I'm like what in the world? Like how is that possible? All right. So I look at the size of their package and it's 14 by six and a half by two. All right, now compare that to mine. I've got $12.43 FBA fee, okay, and my product size is 15, seven by four. So, right off the bat, it's like how in the world can they do this product in half of the width of my product? Because I'm like, wait a minute, you know it's the same exact product, right? So I actually ordered one of theirs. You can actually see it here in my Amazon window when I go to their page and says, hey, you purchased this, you know, back in July and it's interesting. Their product first of all. They make it like almost like an IKEA package. You actually have to put this together. It's in pieces Now to me.    Bradley Sutton: I would have thought they would got some bad reviews for this because they don't say that in the listing. You know my product. It already comes all assembled. You're good to go. Go ahead and put your Huebles in there, your eggs, right? But no, they don't have any bad reviews.    Bradley Sutton: But, like me, if I bought that, I literally would have left a bad review even if they weren't my competitor because I'm like I think I'm not time for this. I buy from Amazon for convenience and now all of a sudden I have this two layer egg rack that literally comes in one, two, three, four, five, six pieces and I got to like screw it together and do like Lego and stuff and try and figure out how it works. I'm like, no, I didn't get time for this. So, just, it was just shocking to me. How can people not complain? I guess maybe because the price is so low or something. But I was like, okay, well, there's one thing I'm not going to do, right, so if they're saving a couple or four bucks on their, on their FBA fee, so I'm like there's an advantage that they have right off the bat.    Bradley Sutton: But even besides that, what I did was I was like, well, what kind of profitability might they be having? So I actually ran the profitability calculator and then if they, if this is their price, and let's say they're doing, you know, they're doing some um PPC, that maybe they have 10% tacos on there. So if they're doing 20% profit even with this lower uh you know shipping price that Amazon is charging them, that means that their product manufacturing costs is got to be like around $4. And mine is like seven or eight or something. Uh, something like that was what mine was.    Bradley Sutton: And so then I went into, you know to, to my listing. I'm like, well, this, this kind of sucks, how can I, how can I compete? Now, remember before I was like at 38, 97, and I think my manufacturing cost was like, let's just say it's $8, right? And then if I had 10% tacos, all right, uh, in order, you know I was doing. Third, like I said, I was doing like about 30% profit here.    Bradley Sutton: But then I'm like okay, what if I were to have to lower my price like $21? Well, what's going to happen? Look at this my profit is negative, 2.85. So you know I wouldn't have lowered the. You know I don't like race to the bottom anyways, but rather about my. Okay, obviously I'm not going to lower my price. But what if I lower my price to like $30, or let's just say 33. If I'm at $33, what kind of profit? Can I make 20%? Maybe it's okay, you know.    Bradley Sutton: So I actually did that. I lowered the price temporarily just a little bit ago to $33. But knowing that, hey, I've got to go to my factory because $30 is $33 probably isn't going to cut it. I need to get a discount. So if I can go to my factory and lower my manufacturing costs from like, let's just say, $8 to $30, let's go with $6, for example, now, all of a sudden, if I lower my price to like $28 or $29, right, I can still maintain that 20% margin. So I might even try and get a little bit more aggressive on this and actually get a little bit aggressive on the box size to see what's going on.    Bradley Sutton: So here's the first part. You know, without even worrying about, you know, conversion rate or how's my listing, optimization or what keywords I'm on, I'm looking at just like the kind of logistics of everything, right, so here's their. I bought their product, here's their box. Now I see what they're doing. You know, let me see what I can do. Now I'm considering a little bit, like, is there a way to still do this kind of stackable thing that they're doing without screws and without so many pieces. You know I'm still considering it, but at least I know that if I want to lower my price to under $30, it's still doable. But I've got to, you know, take down my costs by a couple of dollars. But in the meantime, I just started doing experiments. I was like, let me just lower the price and so you can see. If you look at this product right now on Amazon, I put it down to $33.97 and because it's the lowest price in 30 days I had this nice big red sticker that comes up in the search results and it actually comes up right here on the page. So I'm like, who knows, maybe that will, maybe that will help me out. You know, just a little bit.    Bradley Sutton: All right, so, as I said, I, ready a couple of months ago, started trying to say, hey, we need to get Emma in here, and let's do some some of the images a little bit different and let's see how it, how it performs. So she came in, she, she gave like you know new title. She had Chevali do some new images here. So Shivali actually took a lot of these images by herself and so we kind of revamped what we were doing here with these images. I actually told Shivali, hey, I need you to change this image. But she didn't do it. I'm gonna have to remind her. Now I'm looking at this. I didn't like this last image because it needs to not get multiple sets to have all the storage like it needs to be. Hey, get more top racks in order to get all the storage you want. So I got to get what Shivali to change that.    Bradley Sutton: But anyways, Emma went in and did a lot of updating. By the way, I hate this test that amazon is doing right now where they Hide the bullet points. All right, because, like, for example, when I saw that that competitor had Um, you had to like assemble it in order to Make it. I made that my first bullet point. I said no assembly was required, unlike the others. You see out there, this comes ready to use out of the box no screws, no multiple pieces. But of course, after I did that, amazon is like doing this experiment for the last month or so where they're hiding the bullet points, so annoying.    Bradley Sutton: Anyways, as you can see here, Emma put in some A plus content. We never had a plus content, uh, in the past, and so first thing I wanted to see was wait. First of all, when did I change this Um, and then how were the results? As far as like conversion rate at the very least? So I had forgot when I changed it. So, um, what?    Bradley Sutton: Let's go ahead and take a look here on my insights dashboard. When you do things to your listing It'll you'll get an alert, but then also I can put my own notes. So I'm pretty sure it was May. Let me just put my mouse over here. All right, view all, and sure enough, all right. Here we go.    Bradley Sutton: Um, I put an updated Listing and a plus content looks like May 16th. So I put a note here, I uploaded the listing and and did a plus content at that time. All right, all right. So what I'm going to do is I'm going to check what the Conversion rate was like, kind of like the few weeks, or actually a couple months leading up to that. A plus content and listing content change and let's just see how it was after.    Bradley Sutton: So let's go ahead and hop back into the insights dashboard. As you can see here, I've got for one April 1 to May 15, and of course, you can do this in your Seller central as well, but obviously just easier, do it here in your insights dashboard. You don't have to go into Seller Central or try and Find where it's at. Uh, here's the egg rack, and then I'm here under listing so I can see here All right, we've got a conversion rate of 3%. Okay, unit session percentage of 4%, right. So let's go ahead and take a look at what it was After the change. Let's go ahead and go from like may 18th To the end of june and we're going to look at the same number, looking for the conversion rate for Egg rack, and look at this Wow, 8% almost, and 6% conversion rate. All right, so definite increase. So you, you could see like, hey, maybe the sales would have even been worse if we didn't make that change. We were able to to not quite double, but you know pretty, pretty nicely increase our unit session percentage and conversion rate.    Bradley Sutton: So now, what else can we do? Because it's probably Not just about the price. Price is probably the big thing. What you want to do, guys, if you have a listing that has lost a lot of sales, is you want to see like, have you lost, you know, keyword rank? So let me first let's go outside of helium 10 and let's hop in a search query performance and see if we can go ahead and do some Diagnostics there. All right, so I just started search query performance here. I'm going to look at ASIN view. All right, let me go ahead and look at my double rack. Here it is.    Bradley Sutton: And let's go ahead and look at one of the months where we were just kind of crushing it, like like we were doing really well In January of this year, right? So let's take a look at some of the top keywords here and then let's go ahead and open up in another tab this same report and let's take a look, let's see if there's any information for August. You know, August we had probably like only One-third the number of sales. So let's go ahead and compare. Looks like they don't have information for August yet. Uh, here in search query performance. So let's go ahead and look at july. All right, let's compare.    Bradley Sutton: So in January, uh, the number one keyword for us was egg holder countertop. We got eight sales from it. You know, 48 cart ads. Wow, 48 cart ads. So there's probably even more sales. That happened after there for the egg holder countertop. All right, let's go switch over here to july. An egg holder countertop brought us Zero sales, wow, okay. So where, where in the funnel, did we leave? So this is the beauty of search query performance in In January there was 25,000 searches and we had 13,000 impressions.    Bradley Sutton: All right, all right, let's go ahead and take a look. All right, July 13,000 search volume, so a lot less search volume, first of all, all right, 25,000 versus 13,000, okay, so search volume, you know, just overall, might be down, but then the impressions was 3,000, all right. So you guys remember we had a Search Query Performance team on this call. What does that mean? If there was 13,000 searches and I only had 3,000 impressions? It means that my organic and sponsored rank most of the time was in the top of the page. So at this point, at this point, what I'm gonna do is I'm gonna go back to Helium 10 and this time I'm gonna open up Keyword Tracker and let's just see what's going on with my keyword ranks for Egg Holder Countertop. All right, so let's go ahead and do that together. All right, so I got Keyword Tracker open. I was tracking all items and the variation here is the Egg Holder Countertop.    Bradley Sutton: Let's go ahead and look at the history of Egg Holder Countertop for the organic rank and specifically, I wanna take a look at what was going on in most of January, all right. So you could see here in January I was towards the top of the page a lot of time, like in the top 15 results. Look at that Top 15 results almost across the board for organic. Let's take a look at what my sponsor was. Was I even advertising for this keyword at that time? Okay, now I'm looking at sponsored and what. This is kind of weird. So it looks like I've never advertised for this keyword. So that's kind of strange. So, like I definitely wanna check my Adtomic. But that's interesting. That means most of my.    Bradley Sutton: Let's go ahead and look back at Search Query Performance. Okay, it makes sense. My search volume was 25,000. I only had 13,000 impressions. That was 100% organic. So that right there is like a miss. I don't know what was going on or why I wasn't advertising against my number one keyword. So there's potential right there, where I have a history of converting for this keyword. Maybe I need to start go ahead and put that in my sponsor as a matter of fact. I'm gonna go ahead and do that right now. All right, so here I am in Adtomic. Let's go ahead and open up one of my performance campaigns. That means that's what I put my exact manual. I'm just gonna go ahead and add this as a target. Here we go, let's go ahead and add target and let's enter a new keyword, exact match, and we'll call this egg holder counter top. And there we go. All right, there we go. So we just made one potential move. Again, now it's from search crew performance. So the rest of what I would need to do is I need to go through and take a look at these other keywords that I was getting sales from, like.    Bradley Sutton: Here's the second one, just an egg holder. I was able to get three orders from back in January. Here I got six orders. From what keyword is this? Wooden egg holder, all right, wooden egg holder got me six purchases and I actually had 184 clicks on 4,000 impressions. So that's pretty impressive.    Bradley Sutton: Now Wooden egg holder is still my number one keyword. Only 2,000 impressions, 29 clicks. Wow, guys, that is pretty crazy. My click share is only 3%. So I had 29 clicks out of 2,000 search volume or impressions.    Bradley Sutton: But before egg holder countertop or a wooden egg holder, I had 184 clicks with only double. So that just shows me that's gotta be price, guys. All right, that's the price effect right there, if nobody even clicks it. You know, and I have a similar image that means people are like why am I gonna click on this 33 or $38 product when we've got these $20, $22 ones, all right. So in this case, you know what I already lowered the price of 33. I wanna do a test on if I can go further and I wanna get that. Since I have that lowest price in 30 days, let me double up on the badging and let me go ahead and throw a coupon in there at the same time. So I got that red lowest price in 30 days badge and I've got one of those green coupons, so I'm just gonna go ahead and hop in and throw one of those coupons, all right.    Bradley Sutton: So for those who haven't done coupons before, you just go to Seller Central. You go to advertising and then hit coupons, all right. And then let's go ahead and create a new coupon, all right. Next step is you're gonna hit, search your catalog and let's go ahead and put the ace in in here. Here's the product. Let's go ahead and select it and hit continue.    Bradley Sutton: Next step you're gonna do is set the start and conclusion date. Let's go ahead and start this like on September and let's have it run all the way to the end of September. Let's make it a percentage off. I'm just gonna go. Let's go with 10% off, a double-digit number there, limit redemption to one per customer and let me make a just a budget of a hundred bucks on this. Let's just test it out. Next thing you gotta do is you gotta fill out this coupon title and targeting. I'll do that off-camera. Okay, so I got my coupon set up. That's gonna go active in a few days.    Bradley Sutton: We're gonna come back in October and then take a look at all right, how much did that increase? You know, click-through rate, because I'm never even gonna get to the add to cart, I'm not even gonna get to the purchase If I can't even get them to click the listing in the search results. I might even have to go to a deeper price based on what these competitors are doing. So we just covered search, create performance and how I can go dive in there and look at all the keywords that were working for me before, and then look at all the ones in search, create a performance at least, and then look at all the ones that is happening now. Now, remember I was selling crazy units a day like five 10 units a day. Back in January, if you look at a search create performance report, it only showed like about 15, 20 sales for the entire month. And remember that's because Search Query Performance doesn't cover a lot of the other scenarios of how people purchase.    Bradley Sutton: So looking at where I was ranking as a whole is important, and let me show you how I can do that. I can look at a holistic look at where I was ranking organically and sponsored and then do that comparison. It's gonna give me a lot more keywords to look at. Let me show you how. So what I wanna do is I wanna go back into my listening. I'm just gonna run Cerebro on my own listening, so I just have to go ahead and hit this keywords button. If I'm in the listening, I scroll down to the Healing 10 Chrome extension here, just hit the keywords button, or I can just enter my ACE into Cerebro and get it All right. Here's all the keywords I'm ranking for now.    Bradley Sutton: Now, same thing that I was doing in  Search Query Performance. I'm actually gonna keep another tab open here and I wanna run another instance of Cerebro, and the reason is is because I'm going to compare what's going on right now to what was going on in January, which was like the most recent killer month that I was having. So how I can do that is when I'm in Cerebro I'm gonna hit this show historical trend button and I'm gonna go ahead and check what was going on in January. You can see I was organically ranking for a decent amount of keywords. Let's go ahead and apply the filters and now let's see what I was ranking Like, let's say, organically, in the top 10. So what I'm looking at now, guys, I'm like taking a time machine. That's why it's called historical trends, but I call this Cerebro time machine because I'm just literally taking a time machine back to January of this year and I'm running Cerebro as if it was still January and let me see where I was ranking on average for that month. So to see what you know decent search form keywords I'm gonna go ahead and enter a minimum of 500 search volume and let's go one to 10 on the organic rank and let's take a look at some of these keywords. And, sure enough, I'm definitely gonna expand it out to more than just one to 10, because I get sales from other parts of the page too.    Bradley Sutton: But take a look, there are those keywords that were right from search through performance. That's why you know I could have just skipped that search through performance and got the data here as well. But here we got wooden egg holder, egg holder tower top and there are a few other keywords. Now let's actually switch to right now. Let's take a look at where I'm ranking for on some of these keywords. So what I wanna do is I actually wanna check on these top 10 keywords. Where am I ranking now?    Bradley Sutton: So let me take this a wooden egg holder, for example, keyword and then let's look at Cerebro. What is going on right now for this keyword? All right, so here I just did a filter for a wooden egg holder in July, and look at this my organic rank is 25. So there's there's definite drop in sales. I went from organic rank two, to sponsored rank one, and then now it is sponsored rank five, organic rank 25. So there's a big fail. I need to kind of, you know, improve on what was the highest search volume keyword at the time Egg holder countertop. We already looked at that one. Another one here is a chicken egg holder, all right. So let's look at chicken egg holder and then go ahead and look up where I was ranking in last month for this chicken egg holder organic rank 53, sponsored rank nothing. In other words I wasn't sponsored at all. But back in January, I was organic rank seven, and sponsored rank five. So there's another kind of plus there, guys, where for whatever reason I let some keywords fall off and I'm not even advertising for them anymore.    Bradley Sutton: Now the interesting thing here is is back in January I was not really getting play for very specific keywords to my product. And when I say very specific, that would mean, like this is a specifically a stackable egg holder or a stackable egg tray or a multi-tier wooden egg tray. You know, those are very specific to what this functionality was. It's interesting because since my product was kind of like the first to this niche, people weren't really searching for those keywords because they didn't even know it existed. But now I bet, if we would look at it, you know, there's some other sellers probably getting some play for those keywords. That that I'm probably not right now, because we almost, like, created a niche. That's why there's so many different coffin shelves and things like that. We were the first to really, you know, go hard with that kind of product and now there's just a million coffin shelves. But anyways, as you can see there, even just comparing myself to myself, I took my foot off the gas off of some keywords for whatever reason, and that definitely, regardless of price, is probably playing a role in my drop in sales.    Bradley Sutton: Let's now take a look. You know, instead of comparing myself to myself, which is what we're doing in search, career performance, and cerebral, let's compare what's happening now myself, my product, compared to some of those competitors who have overtaken me in sales. Are they getting sales from keywords that maybe I don't even have in my listing? Let's hop in and let me show you how to find that. All right, so I'm here in the search results for stackable egg rack, and now what I want to do is or what you guys want to do, you know, I hope, if you're following along, do this in your own product. What you need to do is go to Amazon and go to the search results of, like your main keyword or main page. You can also do this inside of Helium 10.    Bradley Sutton: If you're, if you're tracking your competitors, I like doing it from Xray, just because it's a nice visual experience and the first product that you click on in Xray. Now again, I know this is kind of harder for you guys who are driving around or running around or riding a bicycle and trying to picture what I'm doing. Make sure to go to YouTube to watch the version of this episode to really get the full feel. But hopefully, I'm describing this, you know, decent enough for you. All right, so the first thing you want to do, since you're comparing your product versus your competitors, you go into Xray and you choose your product first. So I'm looking for Ghee's Chicken Coop here. It is right here.    Bradley Sutton: And then now you pick like four or five of who are the best sellers right now. And you know, sometimes I sort it by sales. This category sometimes trips out and, and you know people switch categories. So I'm actually going to sort it by BSR and let me pick the closest ones to my product that have the lowest BSR, the ones that have a better BSR than me, meaning that at least for the last few hours or today, they were selling better.    Bradley Sutton: And here's that number one product, kinglin. Here they're the ones I want A hot look at. This Kinglin product has sales of 666. You see, I knew there was something. There was something weird going on with this product why he could sell so much. You know, deal with the devil. I see how it goes, okay?    Bradley Sutton: Anyways, seriously speaking, though, let's go ahead and select him. We definitely want to know what keywords he's doing, and I'm only choosing the products that are very similar in function to my products, like here's a quail pigeon egg holder. You know, mine is not for quail pigeons, so I'm not going to pick that one. All right, there we go. I was able to pick a few products, and now we're just going to go ahead and run Cerebro.    Bradley Sutton: Now, the first thing that you want to do is you want to see if are there keywords that they're getting sales from that I am not even ranking for, let alone not on page one. For all right, let me show you how to do that. I have their products compared to mine. I'm going to say position rank that's my, my product zero, minimum, zero, maximum. All right, I'm going to go ahead and put a minimum search volume of 300. And then the next thing I'm going to do is I am going to do advanced rank filter minimum one. All right. Advanced rank filter number one, minimum one. That means I'm looking for a keyword that at least one of the these other competitors is ranking in the top 10 that I am not ranking for at all. And to do that, I go to advanced rank filter, number two, and I put minimum one, maximum 10. All right, there you go. I mean, as a goal, you want no keywords to come up here, and sure enough, there are no keywords that came up for mine, thank goodness, all right. So that means that hope you guys understood what I just did. I was checking are there any keywords that I am not ranked for at all but at least one of my competitors is in the top 10? The answer to that is no. You guys want that to be no as well for yourselves, all right. Step two All right, I know there's not one that I'm not ranking on, but what? Are there any keywords where I'm ranking like between like 15 and 306, but at least one of my competitors is ranked in the top 10.? And I would assume that there's a number of them. And sure enough, look at all these keywords here. All right, so wooden egg holder is one.    Bradley Sutton: Let's take a look at what's going on here. Wow, look at this. There are a couple competitors ranked for and ranked five, and yet my position is 25. So there's a keyword that potentially I can try and increase on my sponsored rank to get some, you know, to start competing with those other two products. Here's another keyword here. Look at this, this counter egg storage. You've got one competitor at position seven, another one in the first 20, but or two more in the top 20 organic positions. And me, where am I ranked? 91. There are a total of 50, 17, sorry, 17 keywords on this list or at least one of my competitors is most likely getting sales from because they're in the top 10 positions in the organic results. And yet I'm like anywhere from 25, and here's one keyword that's, I'm all the way at 220. So there still is some low-hanging fruit. So there's a lot more stuff I'm going to go into.    Bradley Sutton: I'm going to go look at my Adtomic. If you guys don't use Adtomic, you're not going to be able to do what I do, because I'm going to be able to go in and look at my history on what keywords I was crushing it on back in January and February and see what's going on with those keywords Now, like, did I accidentally pause it? Or did one of the healing 10 employees who keeps screwing with my account because they're trying to run test, accidentally archive something. The reason I say if you don't have Adtomic, you can't do that is the only way you would be able to look at that is if you were downloading your search term reports from Amazon during that time because Amazon only lets you see I think it's like two or three months worth of data, and that was January February. With Adtomic I can go back like two years, so I have no problem. So that's my next step.    Bradley Sutton: I'm going to do I already did, you know some listing optimization, but I'm also going to do some next level list optimization. Once I take a look at all these keywords and look at the keywords I'm not doing great in, I'm going to check in Listening Builder. Do I have them in phrase form? Or maybe that's why I'm not doing so great for it is because I'm just indexed for it, but I don't have the full phrase in there and that will help. That could help my relevancy. So I'm definitely going to optimize that.    Bradley Sutton: I told you I'm going to go into those images and I need to kind of like make people understand that they can buy extra racks, to kind of like stack it up. That's another thing I'm going to do. Another thing I'm probably going to do is I'm probably going to go to azrank.com and do some customer testing, like have some customers search for some of these keywords and then let them give me a report on what they think of my listing versus these other ones and which ones, like, would they pick first, second and third, and which one last and then, and then I might get some insights there from, like, real customers on. Is it really just the price that people are kind of tripping on? I'm going to go ahead and hop in and use Helium 10 Audience, which is powered by pick food.    Bradley Sutton: I'm going to run some split tests. You know, like I just told you that we changed the images right, but was that the right move? I'm going to? I think that the A plus content definitely was the right move because you know it helped our conversion rate, but that main image we actually didn't change. So I'm going to check. Did they take any more pictures that maybe I could split test on? I might not want to split test this on a live listing because you know it could hurt my conversion rate, but let me go ahead and run a Helium 10 audience so that I can, you know, pull 50 Amazon buyers and then see, see what they think.    Bradley Sutton: And then, like I said, for my next order, I got to get a price that's at least like 20% cheaper, if I can, from my factory, and I might even look into changing a little bit of the dimensions. Actually, matter of fact, you know what this is important. So let's go ahead and hop in here and see what we can do. Let me show you something cool, alright, so let's just go hop into my listing and let me show you how I can kind of like play around with the pricing here. Let's go ahead and run the profitability calculator once it comes up and let's see if I can like maybe shave a couple of inches off of this. What might happen? Let's take a look. Alright, so if I can get my manufacturing cost down to like $6, and still with a 10% ACoS, and if my price I want to put this at like $28 more or less, what would happen if I can shave just maybe an inch off of the length?    Bradley Sutton: So let's go 14.12. It was at 17% profit. That brings me to 18% profit, so not much. What about this width? Let's bring this down to seven. Wait a minute. Wow, did you guys just see that? I just took the other width or the height, from 7.28 inches. I just took off a quarter of an inch and it increased my margin by over 4%. That's kind of crazy. Let's try that again 7.28. Yeah, it was 18%, large standard size, but then I take it down to seven and it drops me under three pounds outbound shipping weight. So that might be an easier win to just shave off a quarter of an inch from the height and I get 4 percentage points back on my profit margins.    Bradley Sutton: Now, that is definitely doable. You see, you see guys, like, like how you just got to like, dive in there and start playing with this. You never know what might happen. I think it's because I was right on the cusp of that dimensional weight for three pounds and it put me at 2.99 pounds just by changing 0.28 of an inch. On one side of the product, I say 4 percentage points.    Bradley Sutton: So these are the kind of things that you guys need to do and at the end of the day, let's just say I do all of this stuff and I start losing money on PPC because I have to spend so much and I just can't, I can't compete, I can't stay profitable. Yeah, you got to be able to pull the plug. You shouldn't have complete emotional connections to your products, guys. You got to be able to pull the plug sometimes. But, anyways, these are the steps I want you guys to take.    Bradley Sutton: If you have a product that's been out for a couple of years and you're like man, can it be revitalized? Don't just give up without even trying these things. There are things that you can do to maybe get some traction back. So again, this is one of the Project X products. We're going to have some more Project X episodes coming out on some of the products you know and some of the launches of some brand-new projects. These are brand new products that we've been doing in our Project X that you guys haven't even heard about yet. So look forward to that in the next episode. I'll see you guys there.

In this episode of For Souls Sake we're excited to bring you a conversation with Shivali Bhammer, a virtuoso who has carved out a unique niche in the music industry as the first devotional singer to be signed by Sony Music. She's also a writer, dancer, and a beacon of her culture, carrying the Indian traditions to the global audience. Her extraordinary journey from the UK to international acclaim and her ability to breathe a fresh lease of life into traditional hymns with her R&B influences is nothing short of awe-inspiring. Shivali's multi-faceted artistic pursuits span an impressive range, from pioneering a platform for freestyle movement and improvisation to authoring profound pieces on spirituality and Hindu philosophy.We delve deeper into the fascinating intersection of traditional devotional music and Western influences in the second part of the episode. It's not just about fusion, it's about creating a sound that resonates with a diverse audience. Circling back to culture and identity, we dissect the erosion of Indian culture due to colonialism and We then steer our conversation towards the erosion of cultural identity due to colonialism, the struggle of maintaining authenticity while trying to fit into the world's expectations, and the power of being a cultural ambassador. We wrap up the episode discussing the common threads that weave through different faiths, drawing analogies from scriptures and exploring the idea that God might just be a distraction from the ultimate conversation.0:00:03 - The Evolution of Devotional Music0:03:55 - Traditional & Western Devotional Music Intersection0:18:00 - Embracing Indian Culture and Identity0:23:50 - Exploring Abrahamic Religions and Personal ConnectionsWant to connect further?Instagram: www.instagram.com/radhika_dasa/Facebook: www.facebook.com/radhikadasmusicYouTube: www.youtube.com/c/RadhikaDasWebsite: www.radhikadas.comPatreon: www.patreon.com/radhikadasLinktree: linktr.ee/radhika_dasa

Welcome to our special video! In this episode, we are pleased to have a very special guest: Shivali Patel, a leading professional in the field of e-commerce and business optimization. Shivali is the CEO, HOLINIC Customer Advocate and Brand Evangelist at Helium 10.In this interview, we'll dive into the fascinating world of Helium 10 and explore how this powerful tool can speed up decision-making and increase efficiency in eCommerce.

Things the pod loves: British accents – a WH first - along with Lauryn Hill, Common, and even Kanye get mentions (shhh!). Shivali Bhammer joins Atul Prashar to discuss her many accomplishments: Investment Banker, Sony Recording Artist, Global Speaker and perhaps her most refreshing quality: Spirituality. Shivali unabashedly drops nuggets like “The Lotus Blooms in the Dirtiest of Ponds”, Mental Strength, Make more time for those who elevate you and are elevated by you. We go deep on this latest entry of ‘Prof P' series. Shivali's new album, ‘The Bhajan Project 2', streaming everywhere.  00:00 Intros (Real Musicians + ‘Fake' Bankers) 03:12 Success on your terms (Passion, Solving Markets Gaps, Taking Risks led to a Sony Records Deal) 08:00 Spirituality: Devotional Voice + Righteous Living 16:46 Kanye= nope, “But ‘Lauryn Hill' can get down with my Bhajans” 19:00 Power of Association31:00 Relationship with Self & God / Maturing through Adversity / Being your Light through Darkness

In this episode, Shivali joins us to discuss her Amazon-selling journey, lessons learned from a Walmart case study, and dives deep into a cool tool for large brands and agencies.

This week on Inspired with Bell... Shivali Patel comes from an incredibly versatile background. Though she had three degrees that were ready to drive her into medicine, she switched gears after falling in love with business in 2015. Whether you're thinking about network marketing, drop-shipping, launching a brand on Amazon, or writing and publishing several of her own books, she has probably tried her hand at it all. Shivali is passionate about industries centred around delivering authentic, helpful tools others can use to grow and succeed.

In this episode Shivali candidly talks about navigating our way through uncertainty by creating emotional space that is responsive and not reactive. How we celebrate the full spectrum of our identity; from simple joys, foibles to sitting with discomfort is “where we can find the pull, the momentum to take us forward in life.” Shivali Beakta is a management consultant, life coach and hosts the podcast, Unbox Yourself. She lives in New York City. QUOTE HIGHLIGHTS SHIVALI:  “As kids, we're socialized into the world for a good reason, we're taught what's right... wrong. What's good. What's bad just to keep us safe. . but I think ...that we get to a point in life, maybe in our late teens, early twenties, where it starts to restrict... how we want to show up in the world. And so we have to unlearn certain behaviors, unlearn a way of thinking to then become whoever we're supposed to become.” SHIVALI:   "...you're in uncharted territory...You don't know if you have it in you to navigate your way through that. But surprisingly, we all do...We may struggle through it, but we'll find a way to navigate. And I think that the idea of the whole unraveling...that moment of something happens, something breaks down and you feel this need to find a way back to yourself..." SHIVALI:   “I see... in my mind... a huge boardroom. There's a table, multiple chairs. And  I'm the chairman of the board and all the voices in my head are my board of directors. ... Everybody has a seat at the table and...  for a very long time, I didn't allow certain emotions, certain identities in the room, especially...the Shivali, who's sad, the Shivali who feels weak. Yeah- Not allowed ....but now everybody has a seat at the table, which means they can say whatever they want, but I get to make the decision.” PAT:  "... the word “uncertainty,” ... I've always thought of it as tap dancing on quicksand... if you stand there, you're gonna sink....But the idea that uncertainty is not... something we should dread ... Once we figure that out, it opens that beautiful gray area of contradiction and change. And  it just seems to allow some breathing space for discovery."  LINKS https://www.shivalibeakta.com/ https://podcasts.apple.com/gb/podcast/unbox-yourself/id1608846133 Viktor E. Frankl, Man's Search for Meaning  

Tue, 10 May 2022 05:00:00 +0000 https://wandafulpodcast.podigee.io/121-titel-mama-wanda-teil-1-weisheiten-erkenntnisse-lifelessons a0e12165cfb25d6538c7d94338cb5980 Hallo ihr Lieben, ich freue mich total mit euch diese Beiden 'Mama - Podcast Folgen‘ - meine Weisheiten, Erkenntnisse & Lifelessons, mit euch zu teilen. Innerhalb dieser zwei Teile beantworte ich viele eurer Fragen rund um meine ersten 8 Monate als Mama. In Teil 1 gehe ich auf folgende Themen ein: Wie erging es dir in den ersten Wochen als Mama, nach der Geburt ? Wie hat dich das Mama werden verändert ? Was hat dich überrascht am Mama - Sein, was hast du dir anders vorgestellt ? Was lernst du von Bodhi ? Und woran erinnert er dich ? Was sind deine schönsten Momente als Mama ? Ich wünsch dir Ganz Viel Freude beim Hören. Eure Wanda Sharing is caring - alle Informationen in diesem Podcast sind komplett kostenlos, die Empfehlungen enthalten keine Affiliate Links. Wenn du meine Arbeit supporten möchtest, freue ich mich sehr über eine positive iTunes Bewertung und natürlich, wenn du deine Lieblings Episoden mit deinen Herzensmenschen und auf Social Media teilst. Mehr zu mir und meiner Arbeit findest du auf meiner Website und Instagram: www.wandabadwal.com Instagram: @wandabadwal Tipps für schöne Rituale und zur Entspannung mit Baby : Bodhi's Lieblings Mantra CD: Temple of Fire - von Shivali ( funktioniert immer! ) Hängematte aufhängen zum Schaukeln mit Baby - Entspannung für Mama & Baby Fingerspiele, Buchtipp https://www.amazon.co.uk/Zippel-Zappel-Zappelfinger-Kinderreime-Eltern/dp/3760799442 Baden !!! 121 full no baby,wandabadwal,yogabeyondtheasana,yoga,podcasr Dj Quads

In this episode Elina, Sanya, and Shivali talk about how they can educate their friends on the diversity within South Asia!

La parte norte de la península ibérica ocupa hoy La Tarataña gracias a dos dúos que prácticamente solo utilizan instrumentos de viento y de percusión, además de voces. Con los franceses Matta Rough recorremos buena parte de los Pirineos, de una y otra vertiente, al eco de las cornamusas, gaitas de boto, panderetas, panderos, albokas, xistus, xirulas, trompas, chicotén y flautas; y con Mariú y Javichu las montañas cántabras con los sonidos de la gaita, la bozaina, el silbu, el tamboril, tambor, pandereta, pífanu, runfla, cucharas, botella de anís y guitarra acústica. Música muy escogida para bailar también, ya que este fin de semana estamos en persona en el Festival Folkarria sin para de hacerlo: Matta Rought, “Bagare”, “Arribada que’ei la sason / Mon père m’a promés un don”, “Tout serviteur /Colorína de ròsa”, “Darrèr eth nostre horn”, “Era bergèra e eth Shivalièr” y “La Ballarusca”; y Mariú y Javichu, “Danza de varas de Toranzu”, “Jotas sobanas”, “Panceaos purriegos”, “Pasacalles de Vidal Isequilla”, “Jotas de Julian Torre”, “Ligeros de Toranzu y Aguayo” y “A lo pesáu de Piasca”. Escuchar audio

Welcome to episode 24 of the Mindful & Driven podcast! It's all about how to not lose sight of what really matters whilst chasing your dreams.Episode 24's guest is Shivali Bhammer. She's not your average person who works in an investment bank. She's a devotional singer who has released three albums, including two that topped the Apple charts. She's also a dancer and was classically trained at the Royal Academy of Ballet in London and holds a first-class diploma in Kathak.  She's acted in and written her own plays as well as having written for the Financial Times. If you're wondering how she fits this all in, so was I and that is what we get into this conversation.Topics discussed in this episode:Why it's important to follow your personal standards. How to stick to what's important to you. How to make your life more fulfilling. You want to live your life the way YOU want to live it. How to make career decisions that align with your personal goals. How to reduce the risks tied to your creative career. How to take control of your career decisions. How to balance your life when pursuing more than one career path. Money gives you the freedom to enjoy the things you love.I hope you enjoy listening to our conversation! I'd love it if you could subscribe, leave me a review and follow me on social channels.  You can find all my work and socials here:http://amardeepsparmar.comDownload my free Anti-Burnout Toolkit here:http://antiburnout.mindfuldriven.comUnited for Global Mental Health:https://unitedgmh.org/mental-health-support Find more about Shivali: https://www.shivali.co.uk/Follow her on Twitter: https://twitter.com/shivaliartistFollow her on Instagram: https://www.shivali.co.uk/ Keynotes:A prescription method of life  (1:43)Shivali's artistic world and learning from her decisions (8:35) Carrying confidence, challenges, and regrets (10:58)Judging ourselves for the choices that we make and taking more risks (19:22)Living your best life (27:31)“Never put yourself down.” - Shivali  (29:34)  -------------------------------------------------------------------------------------------------Intro Music:"Himalayas" by Mona Wonderlick — bit.ly/youtube-monawonderlickCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free download: bit.ly/himalayas-download-------------------------------------------------------------------------------------------------

In this episode, I speak to Shivali Khardanda Kaidan who is a researcher and assistant professor of English literature at the University of Delhi. Her areas of research include South Asian studies, particularly partition studies. She has published papers in the field of partition literature and has addressed international conferences and national seminars. She speaks to me about the effects of the partition on the people, the political situation at the time, the lost language and ways of life and how the partition still haunts people today.

Patritotic songs

Shivali Patel was crowned Miss Supranational USA this past July. As the child of an immigrant family, she has always recognized the United States as the land of opportunity. Taking advantage of that same opportunity, today at the age of 24, she is an entrepreneur, self-published author, and brand evangelist for a software company called Helium 10. She loves getting to do what she does, but has also always loved taking her passion for helping others beyond her work to other aspects of her life. Shivali began volunteering in nursing homes at the age of 12 founding her own movement working to bridge the generational gap between isolated senior living communities and the youth before gradually progressed to being on the board of the NC Walk to Alzheimer's and Best Buddies committees. She feels most alive when she is meeting new people, immersing herself in different cultures, and picking up new skills that have the potential to deepen connections and relationships with other people. Please follow products and her journey to Miss Supranational:InstagramMiss Supranational Support the show (https://podcasts.apple.com/us/podcast/authentic-voice-with-janice-mcqueen/id1462542236)

In this episode Sheetal Shah chats with Shivali Bhammer, the youngest recording artist to be signed by Sony BMG for bhajans and one of the Top 25 Under 25 South Asian music artists. Her two albums The Bhajan Project and Urban Temple have reached #1 on the iTunes World Music charts. Today, we talk about Shivali's journey from working in finance to professionally signing bhajans, as well as her passion for Kathak dance. Shivali.co.ukShivali on InstagramThe Bhajan Project on SpotifyUrban Temple on Spotify Hosted on Acast. See acast.com/privacy for more information.

In this episode Sheetal Shah chats with Shivali Bhammer, the youngest recording artist to be signed by Sony BMG for bhajans and one of the Top 25 Under 25 South Asian music artists. Her two albums The Bhajan Project and Urban Temple have reached #1 on the iTunes World Music charts. Today, we talk about Shivali’s journey from working in finance to professionally signing bhajans, as well as her passion for Kathak dance. Shivali.co.ukShivali on InstagramThe Bhajan Project on SpotifyUrban Temple on Spotify

Let's slow down and emerge into the world of devotion & spirituality. "We all have Bad Times, Condescending incidents happening in our life. But how do you look at them really matters! They are not forever, they too shall pass!" says Shivali.Shivali is a dancer, devotional singer and a super positive person. I have managed to get 7 Secrets of Shivali to her Happy Life, Check that out!And I bet you will be a better person hence forth!

Engineering can feel a little nebulous to people who aren't engineers! Luckily, Shivali Kadam is a process engineer in the semiconductor manufacturing industry, and she's here this week to break it all down for us. We talk through all the ins and outs of what it means to choose engineering, and ask ourselves: Is there a hobby that women can have that we won't be stereotyped for? What happens when a woman doesn't fit the mold of a scientist that everyone expects? Email us at podcast@womeninsciencepdx.org and follow us @women_in_science_pdx on Instagram, Twitter, and Facebook!

Listen to Shivali Kadam's story. The reigning Miss Oregon, Shivali, has won the interview award at every pageant she has ever competed in… Including at Miss America 2019!!!! We talked all things STEM, Miss America, Interview, and TikTok. Follow Shivali @missamericaor @shivalikadam

In this heartfelt and deep exploration into the journey and life of Shivali Modha, she shares her story on conquering diabetes and speaks of what she has learned, what she has lost and how she has empowered herself to dig deep and use pain and heartache to fuel her ambition to be a healthier mother, wife, sister and daughter. Against all expectations and cultural norms Shivali has found her feet and her voice to help other women, especially Asian women and women from BME communities to look at their health as their valued treasure and wealth and be strong enough to push aside cultural perceptions and restrictions. In this conversation my guest shares her discoveries and experiences that have helped her change and evaluate who she is and who she wants to be for herself and for her daughters. Guest: Shivali Modha Interviewer and host: Urmi Raval Sound Editor: Maja Pronko     Support the show (https://www.buymeacoffee.com/eternalparadigm)

This week, Yas will chatting with her older sis Dals & 'foodies' Onis and Shivali. They chat: how to not fall into bad tourist trap restaurants when you're abroad, come dine with me with your household during lockdown, shopping local, Onis thinking kebabs in London were Nigerian, yearning for local cheap arabic food and why roasted vegetables are on trend this autumn. Uncharacteristically, this episode they also try *different* wines during the wine tasting. #flippinegg

Shivali Kadam is practically a legend. She's won best interview in basically every pageant she's ever been in--including Miss America. She is Miss Oregon and also a STEMinist (listen to the episode to find out more about that!)Shivali immigrated to the U.S. when she was two, and her journey has been impressive ever since. Find out the transformative moments of her life and listen to her best interview tips (the same tips she used to win the Best Private Interview at Miss America.)Follow Shivali on Instagram! @shivalikadam & @missamericaorThis episode is brought to you by LZR Coaching. For a free mock interview and coaching session with Levi--the host of this podcast--simply go to LZRCoaching.com and follow the link.(IG: @LZRCoaching)

In this week's episode Hittu and Shivu discuss their recent hiking trip over the past weekend. The girls start to get deep and Pour it Out by pondering the answer to one simple question: "Is It Worth It?" We hope you guys enjoyed this episode and we'll catch you next week!! Give us a rating & review on Apple Podcasts and don't forget to subscribe and follow us on social media! Follow us on Instagram: Pour it Out: https://instagram.com/pouritout.podcast Hittu: https://instagram.com/heeetz Shivali: https://instagram.com/shivujav_ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

It's officially Fall season, so grab your pumpkin spice drink of choice (our personal fave is the pumpkin cream cold brew) and join us for another episode of Pour it Out! This week Hittu and Shivali have another VERY happy, happy hour chat about their weekend reunion in Richmond - including some fun lil drunk adventures. We hope you guys enjoy this episode, catch ya next week! ***Leave us a rating & review on Apple podcasts*** Follow us on Instagram! Pour it Out: https://instagram.com/pouritout.podcast Hittu: https://instagram.com/heeetz Shivali: https://instagram.com/shivujav_ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Are you guys ready to Pour it Out? because we are! On this week's episode, Hittu and Shivali begin by talking about their personal experiences with ghosts, tarot cards, and psychics. The ladies then uncover the topic of validation and spill the tea on how it's impacted them in the past. They discuss some tips for steering away from validation through social media and finding a healthy balance. Catch ya next week! Follow us on Instagram! Pour it Out: https://instagram.com/pouritout.podcast Hittu: https://instagram.com/heeetz Shivali: https://instagram.com/shivujav_ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode, I chat with Shivali Gulati, founder and executive director at Girl Genius Magazine. She has reached over 460,000+ girls world wide and helping them get involved with STEAM through her nonprofit. We talk about the story behind Girl Genius, the gender gap in STEAM, how to overcome imposter syndrome, and popular misconceptions about STEAM. Take a listen!Check out Girl Genius Magazine on Instagram @girlgeniusmag and sign up for their free workshops!

This week Hittu & Shivali take turns asking each other 73 questions from Vogue! Grab a drink and don't forget to Pour it Out! Catch ya guys next week! Follow us on Instagram! Pour it Out: https://instagram.com/pouritout.podcast Hittu: https://instagram.com/heeetz Shivali: https://instagram.com/shivujav_ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

High school senior, Shivali Gulati, founded Girl Genius in 2018. Girl Genius is a nonprofit striving to connect, empower, and inspire female changemakers passionate about STEAM worldwide. In this episode, Livi and Shivali, discuss what sparked her passion for STEAM, STEAM vs STEM, the creation of Girl Genius, and the main topic: how to lead by creating an open, well-communicated, inclusive, and empowering space for your team.More about Shivali Gulati at:The most recent issue of Girl Genius Magazine!! : https://issuu.com/girlgeniusmagazine/docs/issue_ivWebsite: https://girlgeniusmag.tech/Instagram: @girlgeniusmagMore about the host, Livi Redden, at:Website: https://todayisthefuture.buzzsprout.com/Instagram: @todayisthefuture_ & @livireddenEmail: liviredden@gmail.com

After a short break, welcome back to another episode of Pour it Out!! This week Hittu and Shivali chat all about some life updates to get you back on track with our lives. From moving to a new townhouse, birthday surprises, and a new mystery man. We hope you guys enjoy this episode, catch ya next week! Follow us on Instagram! Pour it Out: https://instagram.com/pouritout.podcast Hittu: https://instagram.com/heeetz Shivali: https://instagram.com/shivujav_ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Helloooo welcome back to another episode of Pour it Out!! This week Hittu and Shivali chat all about their experience in greek life. The ladies also debunk common sorority stereotypes. We hope you guys enjoy this episode, catch ya next week! Follow us on Instagram! Pour it Out: https://instagram.com/pouritout.podcast Hittu: https://instagram.com/heeetz Shivali: https://instagram.com/shivujav_ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In today's episode I chat with Shivali Gulati, a high school senior from the Bay Area passionate about equitable computer science education and bridging the gender gap in STEM. She is also the founder of Girl Genius, which has reached 470,000+ girls from 46 states & 75 countries through their magazine issues, virtual events, and social media campaigns. We talk about dealing with the Bay Area pressure, how she got involved in tech, and her advice on tackling imposter syndrome. Enjoy the episode! SHE CHAT'S IG/TWITTER: @shechatpodcast // GIRL GENIUS' IG: @girlgeniusmag // SHIVALI'S IG: @shivaligulati_ Intro/Outro Music ⇩ Study And Relax by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5764-study-and-relax License: http://creativecommons.org/licenses/by/4.0/

This week Hittu and Shivali dive deep and discuss South Asian representation in television. They Pour it Out and talk all about the newest Netflix series Indian Matchmaking. The gals continue to discuss other tv shows that center around South Asians such as: Never Have I Ever, Homecoming King/Patriot Act, and Family Karma. We hope you guys enjoy this episode. Catch you next Wednesday! Follow us on IG! Pour it Out: https://instagram.com/pouritout.podcast Hittu: https://instagram.com/heeetz Shivali: https://instagram.com/shivujav_ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Sometimes it's hard to imagine a vast variety of jobs where data science skills and machine learning are used. So, we end up defaulting to a data scientist position. Shivali Goel's job is an excellent example of a non-data scientist title where data science skills are highly used. Shivali is a globalisation engineer at Adobe. She works on making sure that Adobe products are applicable and acceptable across the globe to different countries, cultures and languages. While doing so, she uses NLP and other ML techniques as her main tool. This goes to show that you don't only have to be a data scientist by title to be practicing data science and using the “cool” ML techniques in your work. Shivali says that her passion for languages, different cultures and NLP is combined in her position. Let's hear it from her in this episode and go into the details of how she works.

In this week's episode, the girls chat about life updates, and dive deep into the concept of FOGO (fear of going out). Shivali and Hittu Pour it Out by discussing how FOGO and FOMO has affected them and share tips on how they've been staying positive. Catch you guys next Wednesday! Follow us on Instagram! Hittu: https://instagram.com/heeetz Shivali: https://instagram.com/shivujav_ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Shivali Bhargava, a post grad from Indian Institute of Foreign Trade (New Delhi) with over 15 years of experience in the field of Marketing and Research, is the founder and creator of BucketmyList. Being an avid traveller with an ever growing bucket list, she harnessed her raw energy and love for adventure to follow her inner passion. Shivali wanted to create an alternate travel experience for those seeking a richer and more authentic experience, strictly staying away from the theme of providing cookie cutter holidays. Her passion for meeting new people, curiosity about life, walking the offbeat path and her YOLO (You Only Live Once) philosophy have all come together to create BucketmyList.