Podcasts about cmo club

Sarah Gormley joins Let's Talk Memoir for a conversation about unpacking the baggage of self-doubt and imposter syndrome and moving toward self-love, shaping our memoirs into answers to the questions we have about our life, prioritizing pieces and elements of our story that help show readers transformation, the messiness of mother-daughter relationships, including partners and family in our memoir narratives, cutting big chunks of our manuscripts out, themes as blueprints for our structure, trusting our body when we land somewhere right, realizing what our book is actually about, and her new memoir The Order of Things.   Also in this episode: -enjoying the magic of the written word  -writing as a reader -including scenes from therapy in our memoirs   Books mentioned in this episode:  While You Were Out by Meg Kissinger Group by Christie Tate A Heartbreaking Work of Staggering Genius by David Eggers The Tender Bar by J.R. Moehringer   Sarah Gormley is a writer and art gallery owner living in Columbus, Ohio. Her undergraduate degree from DePauw University reinforced an early love for literature and writing, while the heavy sprinkling of liberal-arts fairy dust taught her how to analyze and articulate a clear point of view. She rounded out this foundation with concentrations in marketing and operations from the University of Chicago Graduate School of Business. Her marketing career included work with several global brands, including IMAX, Martha Stewart, Girl Scouts of the USA, and Adobe. Gormley was honored as one of 2015's Forty Women to Watch over 40, and she has been featured in Forbes and the CMO Club. In June 2019, she was invited to deliver the class address at her DePauw University class reunion and regrets not having her hair blown out. Today, Gormley owns a contemporary art gallery, Sarah Gormley Gallery (SGG), in downtown Columbus, Ohio.    Connect with Sarah: Website: www.sarahgormley.com Instagram: https://www.instagram.com/scgormley/ Facebook: https://www.facebook.com/sarah.gormley.3726/ LinkedIn: https://www.linkedin.com/in/gormleysarah/ – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.  She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book. More about Ronit: https://ronitplank.com Subscribe to Ronit's Substack: https://substack.com/@ronitplank Follow Ronit: https://www.instagram.com/ronitplank/ https://www.facebook.com/RonitPlank https://bsky.app/profile/ronitplank.bsky.social   Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I wanted to bring back a conversation I shared a while back with the first What's Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D'Addario (private), guiding the C-Suite in their digital transformation.    THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.    TODAY'S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It's important and indispensable to use everything at your disposal: math, science, and research. But ultimately, it's all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.     WHAT I LOVE MOST… Mayur's transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer wants from us.    Running time: 36:07    Subscribe on iTunes     Find Tiffani Online: Facebook  LinkedIn  X    Find Mayur Online: LinkedIn   

Send us a textAbout This EpisodeTune in to hear the inspiring journey of Sarah Gormley, an art gallery owner and author of The Order of Things: A Memoir about Chasing Joy. Through her story of building a corporate career to navigating personal loss to opening her own gallery, we explore how taking unexpected actions fueled by self-belief can lead to finding your own sense of joy. Journey with us as we reflect on the pressures of societal and personal expectations, and discover how stepping away from the need for external validation enabled Sarah to embrace her own happiness and creativity. She also explores the profound power of self-acceptance and the neverending journey of personal transformation. Sarah's courageous story and artistic journey inspire and exemplify how vulnerability and boldness can lead to meaningful impact. Don't miss this episode filled with stories of courage, healing, and finding one's true path. About Sarah GormleySarah Gormley is a writer and art gallery owner living in Columbus, Ohio. Her undergraduate degree from DePauw University reinforced an early love for literature and writing, while the heavy sprinkling of liberal-arts fairy dust taught her how to analyze and articulate a clear point of view. She rounded out this foundation with concentrations in marketing and operations from the University of Chicago Graduate School of Business. Her marketing career included work with several global brands, including IMAX, Martha Stewart, Girl Scouts of the USA, and Adobe. Gormley was honored as one of 2015's Forty Women to Watch over 40, and she has been featured in Forbes and the CMO Club. In June 2019, she was invited to deliver the class address at her DePauw University class reunion and regrets not having her hair blown out. Today, Gormley owns a contemporary art gallery, Sarah Gormley Gallery (SGG), in downtown Columbus, Ohio. The gallery operates based on the belief that original art can be a source of joy for everyone and actively eschews pretense of any kind. She opened the gallery in 2019, twenty-five years after Grandma Cameron gifted her with her first piece of art.  Additional ResourcesWeb: sarahgormley.comInstagram: @scgormleyLinkedIn: @SarahGormleySupport the show-------- Stay Connected www.leighburgess.com Watch the episodes on YouTube Follow Leigh on Instagram: @theleighaburgess Follow Leigh on LinkedIn: @LeighBurgess Sign up for Leigh's bold newsletter

Ever wondered about the twists and turns that make a successful marketing career? In this episode, I sit down with Kim Feil, Aspire Brands' Chief Marketing and Strategy Officer, unravelling her unconventional path in the marketing realm. How did Kim navigate her unique journey and collaborate with major consumer brands? What insights does she share on ambition, self-improvement, and aligning personal values with professional pursuits? Join our conversation as we explore the nuances of handling challenging work environments, the weight of reputation, and the art of articulating one's worth. Come along for an insightful and personal exploration of the dynamic world of marketing and the keys to a truly gratifying career.Learn more about Kim:Kim Feil is Chief Marketing & Strategy Officer of ASPIRE® Healthy Energy Drinks, an international brand reinventing energy for adults with all natural caffeine and vitamins for every day use. Following a 32-year public company career as CMO of OfficeMax, Walgreens, Sara Lee, Kimberly-Clark; CEO/President of divisions of Information Resources, Inc., and executive roles with Dr Pepper/7UP, Kim now draws on her transformation experiences as a manufacturer, retailer and insights provider to grow PE-backed companies and brands.Kim serves on the boards of ASPIRE, Naturally Chicago and The CMO Club. She has been an advisor to retail tech companies Rubikloud, RetailNext and 12Digit Marketing. She is a past board member of Roundy's, a public grocery retailer, PowerReviews and On the Border Cantina Restaurants.Kim's Links:Kim's LinkedIn: https://www.linkedin.com/in/kim-feil/Aspire Brands Instagram: https://www.instagram.com/aspiredrinks/Aspire Brands LinkedIn: https://www.linkedin.com/company/aspiredrinks/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

On this episode of Better Call Daddy, we dive into the fascinating world of electronics, computers, and artificial intelligence with our guest, Simon Hodgkins. Simon's interest in technology began at a young age when his uncle introduced him to building an oscilloscope. From there, he taught himself computer languages, wrote programs, and made and sold computer games. Throughout his career, Simon has been involved in the software and telecommunications industry, working with both startups and established global companies. He is listed as a Top 50 Most Influential CMO and Top 100 CMO by Business and Finance and included in the Top 1000 Inspiring Europe by the London Stock Exchange. Simon is President of Club CMO, previously (The CMO Club), an Ambassador of the CMO Alliance and a Founder of several organizations and entities, including, The Think Global Forum, Think Global Awards, VistaTalks, and VTQ Magazine. He is the CMO at global content solutions organization Vistatec, headquartered in Europe with locations worldwide. His passion for technology ensures his interest in the possibilities of AI. Simon shares the fascinating topic of being able to converse with historical figures and the complexity, legal and ethical areas involved in bringing back media and movie stars through video technology and artificial intelligence. While Simon acknowledges the challenges and potential legal battles that arise with AI replication of music stars and celebrities, he highlights the importance of technological developments in creating convincing AI videos and the risks and opportunities of what is real in the future. Being a Dad has made Simon reflect on his place in the world. He shares his experiences and emphasizes teamwork and support in parenting. He discusses the evolving challenges of raising children and the special bond between grandparents and grandchildren. Simon discussed some thoughts on education and work-life balance. He believes in the need for changes in the traditional education system and the importance of mental health and wellness. The pandemic has shifted perspectives on work, and Simon acknowledges the challenges that still need to be overcome in various areas. The impact of AI on various industries is also discussed, including the implications for artist rights and the role of AI in society. Simon advocates for using AI for good and emphasizes the need for global solutions to address inequities. Throughout the episode, we explore the current state of AI and its potential for incredible advancements and disruptive risks. Simon acknowledges the ongoing advances in computing and AI while recognizing the early stage of understanding its full capabilities. Simon's community-building journey, including his work with organizations for children with serious illnesses and his efforts to make a positive difference, also takes center stage. He highlights the importance of caring for others and leaving a meaningful legacy. Lastly, we dive into the ethical considerations of AI and the importance of using it responsibly. Join us on this thought-provoking episode of Better Call Daddy as we explore the intersections of technology, parenting, community-building, and the future of AI with our guest, Simon Hodgkins. Connect with Simon Hodgkins https://linktr.ee/simonhodgkins Simon Hodgkins Bio: Chief Marketing Officer at Vistatec, HQ in Europe with operations worldwide. Simon is the Founder of the Think Global Forum, the Think Global Awards and Editor in Chief for VTQ magazine. Prior to this, Simon held the position of Country Manager, Marketing Director and leadership of the global SaaS/cloud services with Sage Plc, (FTSE 100 global software organisation). Extensive experience in strategic leadership, including directorships across Europe, the US and the UAE. Simon is President of Club CMO (Previously The CMO Club.)  Current Positions: President - Club CMO Ambassador - CMO Alliance  Founder/Host - The Global Discussion Founder - Think Global Forum  Founder - Think Global Awards  Founder/Host/Producer - VistaTalks  Editor in Chief - VTQ Magazine CMO - Vistatec  International awards include:  Top 50 Most Influential CMO Top 100 CMO, Business and Finance Top 1000 Inspiring Europe, London Stock Exchange Other interests include:  AdAge advisory panel Speaker Investor The Global Interview The Global Discussion Directorships - Europe, US, and UAE Connect with Reena bettercalldaddy.com linkedin.com/in/reenafriedmanwatts twitter.com/reenareena instagram.com/reenafriedmanwatts instagram.com/bettercalldaddypodcast   Me and my dad would love to hear from you, drop us a review, reviews help more people find the show, and let us know what you like and what you'd like us to change, please share the show with one friend who you think would be helped by the show ratethispodcast.com/bettercalldaddy podchaser.com/bettercalldaddy Are you a popular podcaster or a rising influencer? 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“The transformation of the work landscape has been phenomenal, and it's become the need of the hour. Thanks to COVID, remote working has become a reality, even in creative fields like marketing. In the past, we couldn't fathom collaborating remotely, but now, with sophisticated communication channels like Slack and Microsoft Teams, it has become seamless”In this episode of The Shape of Work podcast, prepare for an enlightening journey as we sit down with the dynamic Dr. Raghavendra Hunasgi, co-founder of Zeebu and seasoned marketer, whose path has taken him through the ranks of Google, Infosys, and EvolutiScarp. We unpack his unique story, from his roots as a software engineer, to becoming a marketing maestro, having worked at various organistions such as QualityKiosk Technologies, The CMO Club, and EvolutyzCorp. He did his B.E. from Visvesvaraya Technological University and his PG Diploma from the Indian Institute of Management Bangalore.One cannot miss the fascinating conversation about how technology is reshaping the telecommunications industry. Dr. Raghavendra deep dives into the challenges that plague this industry and how instant payment settlement platforms like Zeebu are game-changers.Episode HighlightHow has the landscape of work changed over time?Leveraging technology to make marketing easierThree important elements of personal brandingThe art of amplifying timeFollow Dr. Raghavendra on linkedinProduced by: Priya BhattPodcast Host: Archit SethiAbout Springworks:Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, onboarding, employee engagement, and retention. The product stack from Springworks includes:SpringVerify— B2B verification platformEngageWith— employee recognition and rewards platform that enriches company cultureTrivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-buildingSpringRole — verified professional-profile platform backed by blockchain, andSpringRecruit — a forever-free applicant tracking system.Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.

In this episode of Sunny Side Up, host Rory Costello interviews Michael McCunney, VP of Marketing at Revenue Analytics and winner of the 2022 CMO Club Marketing Award for Creativity and Storytelling. He shares his experience of applying to the CMO Club and getting rejected before reapplying with a larger company. He discusses the importance of investing in communities to build relationships, gain knowledge, and strengthen self-confidence. He encourages junior marketers to speak in terms of revenue, sales, and costs to earn respect from C-Suite peers. Michael also talks about his upcoming book, Marketer One, aimed at marketers who are a team of one or entrepreneurs who need to do their marketing. The book will offer practical advice on how to build and scale a MarTech stack, build a W2 team, and avoid landmines along the way. ⁠⁠⁠Connect with Michael McCunney | ⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn

In today's unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today's unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.Tune in to learn:Why Eric thinks marketing has never been more exciting (02:31)About Meta Prosper (13:11)Eric's thoughts on marketing leadership and the employee experience (34:41)Why economic constraints can be a good opportunity for marketers (38:45)Mentions:“'My People Are Dying in Silence—and I'm Here With a Megaphone'” (Adweek article by Eric Toda; February 11, 2021)Meta Prosper - Asian and Pacific Islander Community HubMeta Elevate - Black and Latinx & Hispanic Community HubThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

How is one of the world's fastest-growing streetwear retailers setting itself apart in a crowded category? Jenna Flateman Posner, Chief Digital Officer at SNIPES, suggests that the secret lies in the company's bold commitment to elevating the communities it impacts. Jenna joins us to discuss the inspirational philanthropic marketing model at SNIPES, and why she believes the idea of developing “true retail partnerships” is often taken for granted in the industry.Tune in to learn:What Jenna has learned from the acquisitions process (04:10)How SNIPES sets itself apart in the crowded streetwear category (10:08)Jenna's unique perspective on “hype-selling” (16:59)Jenna's thoughts on the impact of the Air Jordan brand (27:05)Mentions:Sven Voth, CEO, SNIPES“Building a Brand That Reflects Company Culture” (Marketing Trends podcast; Episode 563)This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

As economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed, joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed's commitment to building a diverse workforce, and hear Jennifer's keen perspective on the relationship between brand and performance marketing.Tune in to learn:How Indeed has evolved since Jennifer joined the team (06:14)The relationship between marketing and performance marketing (11:40)How remote work has affected attitudes for job seekers (22:10)Indeed's optimism regarding the job market (34:39)Mentions:“Women to Watch: Jennifer Warren, Radioshack” (Ad Age article by Natalie Zmuda; June 2, 2013)“Is your brand stuck on the performance plateau?” (Marketing Week article by Tom Roach; November 7, 2022)“Where Are You on Your Employer Brand Journey?” (WSJ Business article written by Ken Bracht; October 3,2022)Indeed | The Rising - 2021 Super Bowl CommercialThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

In an uncertain and rapidly changing world, how can leaders stay relevant for the long term? What skills are needed to tackle the big issues we face around employee retention and DEI disparities? Marguerite Soeteman-Reijnen, Chairman Executive Board, Aon Holdings, shares her expert perspective and her leadership journey.Tune in to learn:Cultivating the ability to adapt (07:26)Marguerite's thoughts on employee retention (12:45)Aon Holding's efforts regarding diversity, inclusion, and mental health (15:11)How to stay relevant as a leader (21:00)Mentions:Aon's 2022 Executive Risk SurveyJack Welch Daniel GolemanDouglas Conant (Former CEO, Campbell's Soup)G-20 NetherlandsKelp BlueNancy McKinstry, CEO and Chair Executive Board at Wolters KluwerTuesdays with Morrie, book by Mitch AlbomKatharine HepburnThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

How can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell's Soup Company, claims her own curiosity allowed her to lead with influences from the consumer's perspective. Listen to hear more about using a consumer's lens to analyze competitors' strategies and understand the impact media consumption has on a brand.Tune in to learn:How to build trust with stakeholders (8:50)About the relationship between CMO and CFO (16:10)Why the consumer lens is vital for analyzing strategy (30:59)How to think on your feet with new marketing opportunities (34:24)Mentions:15:53 Jenn Kretchmar, Chief of Merchandising and Digital at Build-A-Bear24:22 Sean McVay,  Rams head coach: Chunky Soup Advocate26:02 Save the Snow Day 35:06 Beeple, Mike Winkelmann NFT Designer37:22 Climate Protesters Throw Soup On Van Gogh Painting This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO ofhttps://greenerprocess.com/ ( Greener Process Systems Inc), https://www.linkedin.com/in/msweetwood/ (Matt Sweetwood). Greener Process Systems Inc works to capture emissions of oceans from ships docked in the port. According to Matt, the increasing number of ships is one of the world's leading causes of air pollution. It's a global catastrophic problem that everyone is experiencing today. Greener Process Systems helps counter this issue with its technology that captures harmful emissions from ships, aiming to reduce air pollution.  Matt goes into the details of how their device does its work capturing harmful emissions. He even shared what's to come for Greener Process Systems technology and their collaboration with European universities to polish their work further. Through their device, they're setting out to change the world for the better. Key Points from the Episode: Overview of Greener Process Systems Inc. Idling ships is a cause of global air pollution. Impact of idling ships on the environment. How do people from port cities benefit from Greener Process Systems technology? How does the Greener Process Systems device work? What sets their technology apart from devices in the market? About Matt Sweetwood: Matt Sweetwood is the CEO of Greener Process Systems Inc and the co-Founder of Insurious and Luxnow. He is a successful serial entrepreneur, professional speaker, business consultant, award-winning marketer, social media influencer, personal branding expert, and photography instructor. Matt was the CEO of beBee.He served as President of Unique Photo, NJ's premiere camera store for 28 years. Nationally known in the photography industry as an innovator, he has helped acquire over 25 U.S. and International Trademarks, and he founded and ran the Ozzie Award winning publication Photo Insider®. Matt has been credited with the reinvention of the modern camera store, as well as the country's largest in-store education program, the Unique University®. Unique Photo was named 2008 and “2013 Dealer of the Year” by Digital Imaging Reporter magazine. Matt was named the Photo Industry's, “2016 Person of the Year” by the PMDA. However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. Matt was awarded full custody of their five children, ages 18 months to 8 years old. In the 25+ years since, he has raised his kids into happy, successful and kind hearted adults.   He has a #1 best-selling book, “https://www.amazon.com/Leader-Pack-Business-Himself-Disaster/dp/1543924735 (Leader of the Pack: How a single dad of five led his kids, his business and himself from disaster to success.)” In it he details his journey to success as a father and as a business leader. Matt has appeared as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11, and other high-profile programs. He has also spoken publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. His past charitable endeavors include having served as Chairman of the Board of Directors at both The Aish Center (https://aishny.com/), a spiritual/educational non-profit and The Josephine Herrick Project (http://jhproject.org/), a nonprofit that uses photography to enhance the lives of the underserved.  Matt was honored by The Aish Center with its 2014 Continuity Award. He is currently an advisory board member for Ithaca College School of Business' Customer Experience Certificate Program, which helps teach a new generation of business leaders about the power of great customer service. Proving his contention that single dads can lead exciting, balanced lives, Matt is a die-hard NJ Devils' hockey fan, an advanced auto racer with the BMW Club,...

“When you meet resistance - teach. Because one of you doesn't have the context that the other one has. Rather than debate and clash - better to explain why it is.” Kyle Schlegel, is Weber Inc's VP of Americas Marketing and Direct-to-Consumer - where he helps bring to life the most innovative, legendary grills in the world. Prior to Weber, Kyle spent three years at Louisville Slugger before its acquisition by Wilson Sporting Goods, where he then led all marketing strategy and execution across the Wilson Racquet Sports portfolio, the #1 iconic name in tennis. And Kyle spent thirteen years at P&G in brand management on brands like Herbal Essences, Old Spice, Aussie, and Wella. Kyle is also the recipient of the CMO Club's Rising Star Award and AdAge's 40 Under 40. Kyle now lives just outside of Chicago with his wife, daughter, and pub. While sports plays a different role in life today, Schlegel still fits it in wherever he can among other priorities in life, such as friends, family, faith and serving others. You'll enjoy this candid, vulnerable, and insightful conversation about Kyle's journey from Kentucky farmboy to Chicago professional.

Today's guest is Daniel Alfon, LinkedIn author, expert and trainer.Daniel is the  author of the book "Build a LinkedIn Profile for Business Success". He opened his LinkedIn account in early 2004. He holds a Master's Degree in English from La Sorbonne Nouvelle and helped thousands of entrepreneurs and consultants grow their business. Warning: he loves busting LinkedIn myths!Get Daniel's freebie here This episode was recorded through a StreamYard call on August 1, 2022.You find the show notes here: https://webdrie.net/s1-e40-how-to-get-results-on-linkedin-with-daniel-alfon/Did you already hear about our CMO

Today's guest is Tom Ruwitch. He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.This episode was recorded through a StreamYard call on July 27, 2022.You find the show notes here: https://webdrie.net/s1-e39-how-to-turn-your-content-from-boring-to-brilliant-with-tom-ruwitch/Did you already about our CMO

Today's guest is Aaron Wollner. He is the CMO of QuonticIf you aren't familiar, Quontic was born during the financial crisis as a small community bank in New York. Following Dodd-Frank regulations, it was recognized as a Community Development Financial Institution (CDFI) bank. This enables Quontic to lend to people who have earned the opportunity to afford homeownership but have traditionally been excluded. As the first bank to offer bitcoin rewards on debit card purchases, Quontic quickly shifted online so that it could serve more clients in more ways. It now has employees in 35 states serving clients across the country.This episode was recorded through a StreamYard call on July 26, 2022.You find the show notes here: https://webdrie.net/how-quontic-builds-the-future-of-banking-through-bitcoin-rewards-and-the-metaverse-with-aaron-wollner/Did you already about our CMO

Today's guest is Jason Barnard. He is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).His backstory:  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...This episode was recorded through a StreamYard call on July 26, 2022.You find the show notes here: https://webdrie.net/s1-e37-why-is-google-your-new-business-card-with-jason-barnard-the-brand-serp-guy/Did you already about our CMO

Today's guest is Marco  Torres. He is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. Marco teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.This episode was recorded through a StreamYard call on July 26, 2022.You find the show notes here: https://webdrie.net/s1-e36-why-do-value-added-incentives-beat-discounting-prices-every-time-with-marco-torres/Did you already about our CMO

Today's guest is Carl Hallam. He is the CMO at Kriptomat, an online platform that enables people globally to quickly, safely and easily buy, sell and store digital currencies in the local language and with local support.I have met Carl in our CMO

Today's guest is Tracy Hazzard. She is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO's Top 26 Entrepreneur Podcasts.As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn't work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy's unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.This episode was recorded through a StreamYard call on July 25, 2022.You find the show notes here: https://webdrie.net/s1-e34-how-to-create-a-successful-podcast-with-tracy-hazzard/Did you already about our CMO

Today's guest is Mark Firth.  He spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled.  He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and stated a family and then a business. He finally made it into Florida on an investment visa supported by his business.Mark runs High Profit Consulting which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategiesThis episode was recorded through a StreamYard call on July 19, 2022.You find the show notes here: https://webdrie.net/s1-e33-how-to-land-b2b-clients-with-mark-firth/Did you already about our CMO

Special bonus episode of the CMO Stories podcast with Lux Narayan, Obituarist, Tech Entrepreneur, Wannabe Comedian and AuthorLux believes that "So, what do you do?" is a tough question to answer and should certainly not be answered with the current title on your LinkedIn profile. In 2021, he published "Name, Place, Animal, Thing", an Amazon bestseller- to help people answer this dreaded question. He enjoys mining the intersections of various spheres of life and work, speaking of which... He is the CEO and a co-founder at StreamAlive, a category-defining, fun and engaging web application that helps livestreams and live events on Zoom, YouTube Live, and everything in between literally come alive. With the ability to track, increase, and convert engagement simply through the live chat, StreamAlive's goal is to help presenters and creators take their audiences from bored-away to blown-away.Prior to founding StreamAlive, and prior to a creative and personal break, Lux was a co-founder and the CEO at Unmetric right up to their acquisition by Cision, the world's largest “earned media platform” that's now a part of Platinum Equity, a $20bn+ private equity group. He is a perpetual learner of "stuff' -- from origami and molecular gastronomy to stand-up and improv comedy. He enjoys reading obituaries and has given a talk on the TED main stage - on lessons from 2000 obituaries. This talk has been viewed over 2 million times and translated into every majorly spoken language.This episode was recorded through a StreamYard call on August 15, 2022.You find the show notes here: https://webdrie.net/s1-bonus-e1-how-to-make-your-livestream-entertaining-with-lux-narayan/Did you already about our CMO

Today's guest is Avi Kumar. He is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE's primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business. This episode was recorded through a StreamYard call on July 18, 2022.You find the show notes here: https://webdrie.net/s1-e32-how-fractional-cmos-can-help-you-with-a-solid-marketing-strategy-with-avi-kumar/Did you already about our CMO

This is the 30th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.Today's guest is Derek Gorthy. He is a co-founder at Enshrine, a Web3 community engagement platform for creators that want to build unique experiences for their fans. He developed a diverse skillset working in consulting across the technology, health, and financial industries. He attributes his success in these industries to his ability to fundamentally understand his customer's needs and his aptitude for designing innovative solutions to the problems he identifies.This episode was recorded through a StreamYard call on July 14, 2022.You find the show notes here: https://webdrie.net/how-web3-will-revamp-the-creator-economy-with-derek-gorthy/Did you already about our CMO

Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.This episode was recorded through a StreamYard call on July 13, 2022.https://webdrie.net/why-you-need-to-rethink-lead-generation-with-tom-shapiro/Did you already about our CMO

Today's guest is Babak Hodjat. He is a serial entrepreneur behind several Silicon Valley companies as main inventor and technologist, and currently serves as CTO - AI at Cognizant. Babak is the former co-founder and CEO of Sentient, responsible for the core technology behind the world's largest distributed artificial intelligence system, and he was also the founder of the world's first AI-driven hedge-fund, Sentient Investment Management. Babak is widely credited as the main inventor of the natural language technology used in Apple's Siri. This episode was recorded through a StreamYard call on June 23, 2022.You find the show notes here: https://webdrie.net/why-an-ai-pioneer-from-silicon-valley-wrote-his-childhood-memoir-with-babak-hodjat/Did you already about our CMO

This is the 27th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.Today's guest is Brandon Leibowitz. He runs and operates SEO Optimizers,  a digital marketing company that focuses on helping small and medium-sized businesses get ranked at the top of Google by using search engine optimization tactics  This episode was recorded through a StreamYard call on June 20, 2022.You find the show notes here: https://webdrie.net/s1-e27-how-to-get-ranked-at-the-top-of-google-with-brandon-leibowitz/Did you already about our CMO

Today's guest is Inbal Claudio, Founder at Like Minded Collective. This is a social media platform for female founders, where they can create genuine personal connections with like-minded women This episode was recorded through a StreamYard call on June 16, 2022.You find the show notes here: https://webdrie.net/s1-e26-why-provide-a-social-media-platform-for-female-founders-with-inbal-claudio/Did you already about our CMO

Today's guest is William Glass, CEO & Co-Founder of Ostrich and host of the Silicon Alley Podcast. His mission is to improve global financial well-being. Ostrich's mobile app addresses financial literacy deficits by creating game-like social community and accountability around money. The key is tackling the emotional side of money and creating strong money habits.Prior to starting Ostrich, William worked at an AI Market research company in New York City. Additionally, William led sales teams at Gartner Research where they worked with the leadership teams of tech startups from pre-revenue to $250M in revenue. This episode was recorded through a StreamYard call on June 16, 2022.You find the show notes here: https://webdrie.net/s1-e25-what-is-the-power-of-social-accountability-with-william-glass/Did you already about our CMO

Today's guest is Dasha Kichuk, CEO & Co-Founder of Effa Toothbrush. They are creating amazing sustainable products, aiming to replace disposable plastics around the World.For the past 10 years, Dasha has been working as a project manager in different huge international companies, but she has always felt that she didn't fit there. So she and her husband launched their own company, where they create fantastic products and make this world a better place. This episode was recorded through a StreamYard call on June 14, 2022.You find the show notes here: https://webdrie.net/s1-e24-how-to-deal-with-challenges-at-work-and-in-life-at-the-same-time-with-dasha-kichuk/Did you already about our CMO

Today's guest is Jonathan Zacks, Founder of GoReminders.  Jonathan is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders which increases business revenue and cuts wasted staff time with automated appointment reminders & online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication.This episode was recorded through a StreamYard call on May 19, 2022.You find the show notes here: https://webdrie.net/s1-e23-how-to-get-clients-to-show-up-for-appointments-or-sales-calls-with-jonathan-zacks/Did you already about our CMO

Today's guest is Daniel Hafner, Company Owner at Dapper Mobile Apps.  Dan started out building apps with zero ability to write a single line of code, yet somehow figured out how to build an entire app development business! He works with high-level coaches, content creators and entrepreneurs to put their idea into a tangible, sleek and scalable app model.This episode was recorded through a StreamYard call on May 19, 2022.You find the show notes here: https://webdrie.net/s1-e22-why-is-the-app-development-business-still-a-growing-business-with-daniel-hafner-aka-dapper-dan-the-app-man/Did you already about our CMO

Today's guest is Sean Johnson.  He is the author of SIP: "How kids can taste entrepreneurship and build the best lemonade stand ever". Sean is a founding partner at Manifold, a venture holding company, and has spent the last 12 years investing in early stage startups and advising enterprise organizations on innovation. For 8 years he's been a professor in the marketing department at Northwestern's Kellogg School of Management.This episode was recorded through a StreamYard call on May 16, 2022.You find the show notes here: https://webdrie.net/s1-e21-how-seans-kids-built-the-best-lemonade-stand-ever-with-sean-johnson/Did you already about our CMO

This  is the 20th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics. Today's guest is Mathieu Mireault. He is the Co-founder and CMO at Dermadry Laboratories Inc. He is a master in marketing and a passionate healthcare entrepreneur.His company has been nominated as the most innovative company in Quebec in 2021 and the best start-up of the city in 2020. He's written in numerous publications such as the Huff Post.Mathieu and his team have been changing the way people look at and treat excessive sweating. This episode was recorded through a StreamYard call on May 11 2022.You find the show notes here: https://webdrie.net/s1-e20-why-people-are-increasingly-using-tiktok-mathieu-mireault/Did you already about our CMO

Today's guest is Brianne Hanson. She started her first company at 21. Being a female in technology is hard enough, let alone being 21 with no experience. But she was passionate and she had the drive, so she spent dedicated time working on herself through confidence building as well as inserted herself in entrepreneurship to be the best and most efficient version of herself. 6 years later, she now owns 3 companies and runs a podcast 'Becoming Entrepreneurs' ranked top 5% globally! This episode was recorded through a StreamYard call on May 10 2022.You find the show notes here: https://webdrie.net/s1-e19-how-brianne-built-3-companies-in-only-6-years-with-brianne-hanson/Did you already about our CMO

Justin Rezvani is a first generation American entrepreneur, explorer, and 2017 Forbes' 30 Under 30. He began his professional career at the Walt Disney Company. In 2013, at 25 years of age, he founded theAmplify a platform that creates large-scale native advertising campaigns for brands on platforms like Instagram, Facebook, Snapchat, and YouTube. Creating one of the worlds first influencer platforms, with no outside investment or funding, Rezvani bootstrapped theAmplify and the company was cash flow positive within six weeks. The impressive executive team that Rezvani assembled allowed the company to successfully expand to become a profitable 8 figure business in 2 years with clientele across all business verticals. Rezvani was an internal marketing advisor to Ford, Lions Gate, Pepsi, Unilever, COTY and Campbell's during his time as CEO. Crafting some of the most iconic influencer campaigns in the world. In April 2016, theAmplify was acquired by The Brandtech Group. In early 2018, Rezvani left his role at theAmplify and in 2020 began developed on Zion. Zion is the social network built on bitcoin. Founded in 2020, Zion is the next generation of social media that facilitates the free and open flow of content and payments between creative people and their audiences. Free of censorship, Zion is a network for creative people to pursue what they love, and share their passion with the world. Zion makes a better world with trusted social media Rezvani has been a notable keynote speaker at global marketing events such as Cannes Lions festival, The Bitcoin Conference, CES, The CMO Club, StreamCon, Playlist Live, the AAF and has been featured in articles in the Wall Street Journal, INC, AdWeek, AdAge, Business Insider, LA Times and The Los Angeles Business Journal. Rezvani received his Bachelor of Science in Business Administration, Marketing Management and Advertising from California State Polytechnic University, Pomona where he was named student of the year in both 2010 and 2011. His new book, Unapologetic Freedom, is available at https://www.unapologeticfreedombook.com/. REFERRAL LINKS: Coin Stories is powered by BITCOIN 2023, which will be the BIGGEST BITCOIN EVENT IN HISTORY held in April 2023. If you missed Bitcoin 2022, make sure to head to  @Bitcoin Magazine 's page to find videos and highlights of all the biggest events and panels. You can get an early bird pass for Bitcoin 2023 at a steep discount if you head to: https://b.tc/conference/2023 *** Okcoin is on a mission to make crypto investing and trading easily accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. Okcoin is a globally licensed exchange with offices in San Francisco, Miami, Malta, Hong Kong, Singapore and Japan. We are a collective of global citizens with a common passion to help decentralize finance and level the economic playing field for everyone around the world. Visit https//www.okcoin.com/natalie for $50 in Bitcoin when you sign up. *** With iTrustCapital, you can actually invest in crypto without worrying about taxes, or fees. iTrustCapital allows their clients to invest in crypto through an individual retirement account, or an IRA. IRAs are tax sheltered accounts, which means all your crypto trading is tax-free and can even grow tax-free over time. The best part is that it's totally free to open an account, and there are no hidden fees.You don't need to pay any monthly subscription or membership fees either. If you open and fund an account, you will get a $100 funding bonus added to your account. To learn more, click the link below and open a free account to learn more. https://itrust.capital/nataliebrunell

In today's episode, Stacy sits down with Doug Zarkin, who is the VP and CMO of Pearle Vision, which is one of the largest optical retailers in North America. Doug has a wealth of experience in marketing; he has five North American Effie Awards, a Clio Award, and has been twice recognized as Innovative Marketer of the Year by the CMO Club. Here, the two chat about the 80-20 rule, and the importance of celebrating your progress. They also discuss why passion is necessary in building a successful team. Doug also shares his take on the metaverse, and the downfalls of partnering with a celebrity who lacks authenticity and enthusiasm for your brand.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

In this episode I'm chatting with Jeanniey Walden, CMO at DailyPay. Jeanniey has led marketing and growth for fortune 1000 companies, has authored several books and was recently nominated as transformational CMO of the year by the CMO Club.DailyPay is an earned income software based in New York that integrates with large company payroll and time management systems, allowing employees to get paid on demand. 80% of Fortune 200 companies that offer on-demand pay partner with DailyPay, including Dollar Tree, Berkshire Hathaway and Adecco. As you'll see in the episode, they also have exciting news to share.In this episode, Jeanniey and I chat about how fintech companies can remain customer centric while focusing on the larger vision, how DailyPay markets to employers when the end user are employees and why fintech companies should prioritise brand awareness. DailyPay website: https://www.dailypay.com/Follow Jeanniey Walden on LinkedIn: https://www.linkedin.com/in/jeanniey/This episode is brought to you by VC Innovations. VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

In this episode, we have the opportunity to speak to the very accomplished marketing professional and entrepreneur in both start-up and corporate environments, Carol Kruse. Carol is equally comfortable with consumer insights and creative delivery as with data and technology. She has been named #27 on Fast Company's annual "Top 100 Most Creative People in Business", Awarded Ad: Tech's Industry Achievement Award for pioneering contribution in Digital marketing, and awarded Media Post "All-Star". With over 20 years of experience in Digital/Mobile/Social marketing, Carol shares her rich experience and insights with us on how human-centered design and the marriage of Art (creative) and Science (data and technology) is where the magic happens; and where true business value is created. Coral is currently on the Board of Directors and Chapter President of the CMO Club and is a Corporate Board Director with Valvoline. Some of her previous roles included - CMO of Cambria Health Solutions, SVP & CMO of ESPN, VP Global Digital Marketing Coca-Cola, and Co-Founder / EVP Marketing RocketCash. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Learn About DailyPay: The Recognized Gold Standard in On-Demand Pay. View the full video interview here: https://dojo.nearsoft.com/interviews/employers-can-give-employees-the-power-of-control-and-choice-with-on-demand-pay/ Jeanniey Walden is a nationally-acclaimed and award-winning business expert, author, mentor, and entrepreneurial Chief Marketing Officer who uses innovation to transform the way companies work to accelerate growth and brand impact. Currently, she is the CMO of DailyPay and transforming the employee payday. Walden believes success can only be achieved when you start with a foundation of an authentic, inspirational and relatable customer experience, and marry that foundation to the latest advances in technology. Throughout her career, Jeanniey has led global Marketing and Growth for Fortune 1000 companies including Mercer, Ogilvy, Barnes & Noble and JCPenney, as well as industry transforming start-ups including Zinio, RebelMouse and Ringblingz. A recognized “Woman in Business” and an entrepreneur, she has authored multiple books and launched five companies, including the Email Experience Council. Most recently, Jeanniey was named transformational CMO of the Year by the CMO Club, serves on the board of MarketingEDGE and is an advisor to select up-and-coming start-Ups. She is a highly sought-after public speaker and frequently shares her keen business insight on nationally-syndicated and major market television and radio shows. Links of interest DailyPay’s Spend Different Landing Page – https://www.dailypay.com/spend-different/ DailyPay’s Spend Different Press Release – http://bit.ly/HarrisPollDailyPay DailyPay’s Work Different Landing Page – https://www.dailypay.com/work-different/ DailyPay’s Pay Different Video – https://www.youtube.com/watch?v=2qQp-L1Fqg0 DailyPay’s PayEx Platform – https://www.dailypay.com/payex/

Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he’s been for the past 7 years.    Raja has been named as one of the Top 5 World's Most Influential CMOs by Forbes, is a member of the Campaign Power 100, one of Business Insider’s 25 Most Innovative CMOs in the World, a Top Branding Power Player by Billboard, a member of The CMO Club, and of course one of PRovoke Media’s Influence 100.    Recently, Raja has been an incredible thought leader on the obligation that brands have to do the right thing during Covid - he’s specifically been quoted most notably for saying, “now is not the time to sell, but to serve.” In this conversation, Raja delves further into this concept and also discusses the evolution of Mastercard’s Priceless campaign, the magic of comms-led creative, and the fascinating world of sonic branding.   Below are key takeaways from this conversation with Mastercard CMO Raja Rajamannar and Lippe Taylor CEO, Paul Dyer.  Hire a Chief Risk Officer for your marketing cabinet.  Of the many brands that faced downturns during covid, Mastercard was one of the few who was able to thrive, and Raja attributes this to the work of his Chief Risk Manager. This position was created only a few years ago, and while originally created to monitor risks in security, brand reputation, and finance, its framework enabled Mastercard to immediately jump into action in the face of the crisis because they had a team ready to craft solutions. When crises arise, most companies assume an ‘all hands on deck’ position and loop in key management to arrive at solutions. As effective as it may sometimes be, this approach collectively disrupts business as usual by pooling the collective brainpower AWAY from the day to day work and responsibilities of some of your most crucial people, which can destabilize a company. Establishing and nourishing a risk- management position and team function is critical for creating a culture of safety and stability.  Use Comms as a Force Multiplier.  Raja is very enthusiastic when discussing the structure of his marketing team, specifically how thoroughly integrated communications is throughout the entire marketing function. This level of integration has been such a breakthrough that Raja refers to it as a force multiplier, whereby the comms function and marketing function greatly increase each other’s efficacy by quantum leaps when they’re working in tandem as opposed to separately. This integration has allowed for a free-flowing supply of well-rounded ideas that have serious media legs.   When Mastercard's comms team discovered that many transgender people faced painful suspicion among checkout tellers when using cards that had their outdated names on them, they not only solved this problem but executed a highly successful campaign that documented the struggle with a happy ending. The campaign was fully integrated between comms & advertising, which enabled it to be both creatively compelling and culturally relevant. Use creative risks to learn more about your customers.  With the Fan Wave concept, Raja & his team wanted to find a way to create an engaging virtual event that sports fans could participate in, so they came up with the idea of the largest ‘fan wave’ in history, whereby consumers all over the world would record themselves performing a wave (when groups of sports fans rhythmically recreate an oceanic wave by standing up and sitting down in synchronicity). The problem was, the marketing leaders didn’t know if their adult customers would participate. They ran it anyway, and in the end, the program was a smashing success; over half a million people participated with over 1 billion video views, and a world record was set.   As crucial as it is to turn to data and analytics to inform creative concepts, sometimes you simply have to test ideas on the market directly to see what works - ultimately, this allows you to uncover new insights about your customers that the data may not have shown you. In the case of Mastercard, they discovered that the majority of their customer base were kids at heart.  Raise your DQ (Decency Quotient). Raja believes that IQ & EQ are important for success, but an ingredient that is often missing in many corporate cultures is DQ, your Decency Quotient. Raja elaborates on how there are many paths to success, but the most meaningful and sustainable paths are paved with ethically sound decisions and conduct. Raja further stipulates that being a good human being should be a precursor to being a good marketer, as values of empathy and humanity are critical for effectively reaching & benefitting your target consumers.    With this concept in mind, Raja has been very outspoken about how this time period is not the time for brands to sell, but to serve. During uncertain times when consumers are nervous, it is easy to exploit their fear for short term gain, but this approach ruins loyalty. Serving customers during difficult times in favor of short-term gains not only strengthens brand loyalty and profitability in the long term, but it’s the right thing for brands to do.  ----- Produced by Simpler Media

Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he's been for the past seven years.  Raja has been named as one of the Top 5 World's Most Influential CMOs by Forbes, is a member of the Campaign Power 100, one of Business Insider's 25 Most Innovative CMOs in the World, a Top Branding Power Player by Billboard, a member of The CMO Club, and of course one of PRovoke Media's Influence 100.  Recently, Raja has been an incredible thought leader on the obligation that brands have to do the right thing during Covid - he's specifically been quoted most notably for saying, “now is not the time to sell, but to serve.” In this conversation, Raja delves further into this concept and also discusses the evolution of Mastercard's Priceless campaign, the magic of comms-led creative, and the fascinating world of sonic branding. Below are key takeaways from this conversation with Mastercard CMO Raja Rajamannar and Lippe Taylor CEO Paul Dyer.  Hire a Chief Risk Officer for your marketing cabinet.  Of the many brands that faced downturns during covid, Mastercard was one of the few that was able to thrive, and Raja attributes this to the work of his Chief Risk Manager. This position was created only a few years ago, and while originally created to monitor risks in security, brand reputation, and finance, its framework enabled Mastercard to immediately jump into action in the face of the crisis because they had a team ready to craft solutions. When crises arise, most companies assume an ‘all hands on deck' position and loop in key management to arrive at solutions. As effective as it may sometimes be, this approach collectively disrupts business as usual by pooling the collective brainpower AWAY from the day-to-day work and responsibilities of some of your most crucial people, which can destabilize a company. Establishing and nourishing a risk-management position and team function is critical for creating a culture of safety and stability.  Use Comms as a Force Multiplier.  Raja is very enthusiastic when discussing the structure of his marketing team, specifically how thoroughly integrated communications are throughout the entire marketing function. This level of integration has been such a breakthrough that Raja refers to it as a force multiplier, whereby the comms function and marketing function greatly increase each other's efficacy by quantum leaps when they're working in tandem as opposed to separately. This integration has allowed for a free-flowing supply of well-rounded ideas that have serious media legs. When Mastercard's comms team discovered that many transgender people faced painful suspicion among checkout tellers when using cards that had their outdated names on them, they not only solved this problem but executed a highly successful campaign that documented the struggle with a happy ending. The campaign was fully integrated between comms & advertising, which enabled it to be both creatively compelling and culturally relevant. Use creative risks to learn more about your customers.  With the Fan Wave concept, Raja & his team wanted to find a way to create an engaging virtual event that sports fans could participate in, so they came up with the idea of the largest ‘fan wave' in history, whereby consumers all over the world would record themselves performing a wave (when groups of sports fans rhythmically recreate an oceanic wave by standing up and sitting down in synchronicity). The problem was, the marketing leaders didn't know if their adult customers would participate. They ran it anyway, and in the end, the program was a smashing success; over half a million people participated with over 1 billion video views,

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Carol Kruse. Carol is the former CMO of ESPN, former VP of Global Digital Marketing at Coca-Cola, and former CMO of Cambria Health Solution. Currently, she sits on the board of Valvoline and is the president of the Portland chapter of the CMO Club. We discuss integrating human-centered design into marketing, what ESPN could do better to market to consumers, how eSports is disrupting traditional sports, and how companies can use social to control their messaging. Add Carol on LinkedIn: https://www.linkedin.com/in/carol-kruse-a29b2798/ Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

Jeanniey Walden (formerly known as Jeanniey Mullen) is an award-winning, entrepreneurial Chief Marketing Officer who uses innovation to transform the way companies work to accelerate growth and brand impact. Currently, she is the CMO of DailyPay, helping to transform the way employees get paid. Jeanniey believes success can only be achieved when you start with a foundation of authentic, inspirational and relatable customer experiences, and marry them with the latest in advances in technology. Throughout her career, Jeanniey has led global Marketing and Growth for Fortune 1000 companies, including Mercer, Ogilvy, Barnes & Noble and JCPenney, as well as industry-transforming start-ups, including Zinio, RebelMouse and Ringblingz. Jeanniey holds a master’s degree from the University of Pittsburgh. A recognized “Woman in Business” and an entrepreneur, she has authored multiple books and launched five companies, including the Email Experience Council. Most recently, Jeanniey was named Transformational CMO of the Year by the CMO Club; she serves on the board of MarketingEDGE and is an advisor to select up-and-coming start-ups.

Jeanniey Walden (formerly known as Jeanniey Mullen) is an award-winning, entrepreneurial Chief Marketing Officer who uses innovation to transform the way companies work to accelerate growth and brand impact. Currently, she is the CMO of DailyPay, helping to transform the way employees get paid. Jeanniey believes success can only be achieved when you start with a foundation of authentic, inspirational and relatable customer experiences, and marry them with the latest in advances in technology. Throughout her career, Jeanniey has led global Marketing and Growth for Fortune 1000 companies, including Mercer, Ogilvy, Barnes & Noble and JCPenney, as well as industry-transforming start-ups, including Zinio, RebelMouse and Ringblingz. Jeanniey holds a master’s degree from the University of Pittsburgh. A recognized “Woman in Business” and an entrepreneur, she has authored multiple books and launched five companies, including the Email Experience Council. Most recently, Jeanniey was named Transformational CMO of the Year by the CMO Club; she serves on the board of MarketingEDGE and is an advisor to select up-and-coming start-ups.

  Be formless… shapeless like water. Now you put water in a cup, it becomes the cup. You put water in a bottle, it becomes the bottle… you put water in a teapot, it becomes the teapot. Now water can flow or it can crash… Be water my friend.”  -- Bruce Lee   According to our friends at the International Labour Organization (ILO) the COVID-19 pandemic will wipe out 6.7 percent of working hours in the second quarter of this year. To put that in perspective, that is the equivalent of 195 million full-time workers. Huge losses are expected across different income groups, especially in upper-middle income countries (7.0%, 100 million full-time workers)   Fear not though… we’re not here to just lay a bunch of bad news on you! We want to show what ingenuity and adaptability can do for a company, for their personnel and for the the rest of us as well.   Textiles company American Roots converted its facility to produce medical supplies.   LVMH Group has turned its perfurmery brands, including Dior, Givency and Bulgair, into hand sanitizer manufacturers.   Tito’s Vodka converted production facilities to make hand sanitizer. Thanks to the combination of their attitude and ingenuity, they now have the ability and capacity to manufacture over 60 tons a week.   What is corporate leadership doing to adapt to and overcome a situation that has shown devastating consequences?   On this episode of InSecurity, Matt Stephenson welcomes new co-host Michelle Moskowitz for a chat with Forcepoint CMO Matt Preschern. With the ongoing COVID-19 pandemic affecting us all, we learn how Forcepoint adapted quickly to get the most out of their 2800 employees and give them the opportunity to adapt in order to help their customers and themselves. How can companies help themselves in order to help others? Check it out..   About Matt Preschern     Matt Preschern (@mattpreschern) is the chief marketing officer for Forcepoint. He leads the company’s global marketing organization that includes brand management, corporate communications, events marketing, digital and web marketing, revenue and field marketing, and sales enablement. He joined Forcepoint in January 2019. Preschern is a veteran technology marketing leader with more than 25 years of experience in brand, digital marketing, demand generation and revenue management, customer experience, and corporate communications. Previously, Matt was senior vice president of marketing at CA Technologies where he was responsible for the development and execution of global, regional and partner marketing programs across all businesses. He has also served as the CMO of HCL Technologies where he led the effort to substantially increase HCL’s brand recognition as a digital solutions, IT services and technology consulting company and supported its rapid, multi-billion dollar growth. He also served as the Enterprise CMO of Windstream Communications. Early in his career, he held numerous vice president roles at IBM across marketing strategy and performance marketing and played an integral part in launching IBM’s Smarter Planet initiative. Matt is an award-winning marketer, having been named among the top 20 most influential CMOs by Forbes and recognized for his success in driving marketing innovation by the CMO Club.   About Michelle Moskowitz     Michell Moskowitz is Vice President of Business Development & Chief of Staff at Sublime Communications. In her previous lives, she spun up the New Media Division for Lifetime network as well as working with numerous cybsecurity startups.   With a career spent swimming in the waters of digital marketing and consulting Michelle has somehow found the time to also be a journalist at the Greenwich Sentinel.   Michell will be joining us as a recurring co-host to bring additional perspective to the important role that communication plays in a world that grows increasingly technical.   About Matt Stephenson       Insecurity Podcast host Matt Stephenson (@packmatt73) leads the broadcast media team at Cylance, which puts him in front of crowds, cameras, and microphones all over the world. He is the regular host of the InSecurity podcast and video series at events around the globe.   Twenty years of work with the world’s largest security, storage, and recovery companies has introduced Stephenson to some of the most fascinating people in the industry. He wants to get those stories told so that others can learn from what has come   Every week on the InSecurity Podcast, Matt interviews leading authorities in the security industry to gain an expert perspective on topics including risk management, security control friction, compliance issues, and building a culture of security. Each episode provides relevant insights for security practitioners and business leaders working to improve their organization’s security posture and bottom line.   Can’t get enough of Insecurity? You can find us at ThreatVector InSecurity Podcasts, Apple Podcasts and GooglePlay as well as Spotify, Stitcher, SoundCloud, I Heart Radio and wherever you get your podcasts!   Make sure you Subscribe, Rate and Review!

I wish I’d have slowed down more to appreciate all of the levels that I achieved, this is the title of today’s episode – great to have you here with me ☺ You’ll now get to know the man behind these words, Jerome Nadel who lives in California. He is an internationally experienced marketing executive with general management background who holds an advanced degree in psychology. Jerome is the president of the CMO CLUB’s San Francisco Chapter and a board member of the Silicon Valley Executive Network, also known as SVEN. As he also is a passionate and quite successful (!) cyclist, he shares motivating insights on his philosophy, which equally hold true and are of value in today’s business world. He talks about his last successfully closed deal before accepting a package and leaving the company – to slow down, travel the world and enjoy the cycling season. Which was right at the point of the Covid-19 virus spread. What this situation now enables him to reflect on, to appreciate and what has helped him along the way, you’ll hear in this interview. Jerome also shares his thoughts on the notion of scarcity at one end and abundance on the other as well as his experience on the need for security and letting go. We also talk about control, revealing personality tests, mindfulness and improved management approaches. Parts of these insights are his guiding principles of “Lead with love”, “don’t compare” and “give more than you take”. If you want to know the story behind and if he followed a plan that brought him to where he is today, just stay tuned ☺

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President’s Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Matt Sweetwood is the bestselling author “Leader of the Pack” and “The Father of Powerful Leadership Speaker.” As a single dad to 5 children, he built his own $100 million business and is now the CEO of the emerging start-up Lux Now. He founded and ran the Ozzie Award winning publication Photo Insider®. Matt appears as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11 among others. He also speaks publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President's Award in 2014. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

In this episode, we discuss Trailhead chat, ServiceMax, Coronavirus travel concerns and conference cancellations, The CMO Club acquisition, and ODQA.

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re spiraling into silence – and what we can do about it. Plus he talks about whether Salesforce’s acquisition of The CMO Club is the first of many. Robert chats with Jason Miller about how creativity may be the only real edge we have over machines. And finally he shares an article that explores the power behind purpose-driven brands. And that’s a wrap of the week ending March 6, 2020. SPONSOR Kapost So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it. As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement. But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way. Finally our customer said, "Enough! You're confusing me!" With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey. Learn more at http://cmi.media/kapost. News items of the week Effects of the "Spiral of Silence" in Digital MediaEWS ITEM of the Week http://www.inquiriesjournal.com/articles/1104/effects-of-the-spiral-of-silence-in-digital-media Welcome The CMO Club to the Salesforce Family https://www.salesforce.com/company/news-press/stories/2020/3/salesforce-cmoclub/ INTERVIEW of the week Jason Miller He’s been around the business forever. And, as you’ll soon hear, he’s starting a new adventure. Jason recently worked as head of brand for Microsoft Europe. Before joining Microsoft, he spent more than five years leading innovative content marketing programs at LinkedIn (and was a 2018 Content Marketer of the Year finalist). He’s also an accomplished photographer. Listen in to our conversation, then learn more about Jason’s work: Connect with him on LinkedIn, Instagram, Twitter, or Facebook. Check out his book of rock music photography. OUR CONTENT MARKETING IDEA of the WEEK 3 Purpose-Marketing Lessons From Innovative Brands https://contentmarketinginstitute.com/2018/07/purpose-marketing-brands/

About C. David MinifieEnthusiastic leaderfaithfully committed to developing those around mein order to "make it happen."​A former US Marine and Naval Academy graduate, Dave spent over a dozen years at Procter & Gamble learning the art and science of brand building. Currently, he uses his leadership experience and marketing skills to set strategy and drive growth as Chief Experience Officer for Centene, the largest government services managed care organization in the US. Married to his Senior Prom date, he and wife Kelly have a daughter, son, and two dogs. Operating under the Ralph Waldo Emerson philosophy that "health is the first wealth,"​ and a belief that "everything matters," Dave demonstrates his personal purpose statement - to make those around [him] better - on a daily basis.Enthusiastic leader with proven track record, especially in challenging operating environments. Over twenty years experience leading, training, developing, supervising and motivating individuals and teams to deliver strong results. Broad consumer packaged goods marketing experience across a range of categories. Known for strong analytic and creative problem solving. Proven ability to collaborate across functions and divisions, to bridge diverse cultures, and to catalyze change.Specialties: Leadership, Marketing, Operational Discipline, Collaboration, Problem Solving, Written and Verbal Communication, Consumer Packaged Goods - North America and Global, Military experience, Change Agent 

Hey Brand Nerds! Brands, Beats & Bytes leaves the friendly confines of our KZSU Stanford studio and goes on the road to the CMO Club’s CMO Summit. Shout to the President Pete Krainik (Album 1, Track 13) for inviting us to the conference! We are introduced live in front of 150 CMOs by a wonderful alum of this show, Carol Kruse (Album 1, Track 9) and we have a really fun abridged show with Dave dropping great knowledge on marketing, leadership and more. Please enjoy this track and learn about a variety of topics highlighted by: • Collaborating and aligning with your organization and key colleagues • Dave’s well defined sense of leadership and how you can make it your own • Brand marketing thinking juxtaposed with Experience thinking #daveminifie #marketing #branding #advertising #experiencemarketing #thecmoclub #cmo #petekrainik #carolkruse

Life doesn't always give you lemons. Sometimes you have to overcome the impossible situations of life. In today's episode, we chat with Matt Sweetwood who has just done that. Throughout his life, he has chosen to rise above the obstacles that would hold many from reaching the dreams and ideas they were created to live. Matt has had to navigate the complexities of family, business, and reinvention only to swing big and achieve success over and over again. Now he shares insights on how we can all choose to live the unexpected life and live our dreams.About Matt SweetwoodMatt Sweetwood is the CEO of Luxnow. He is also a successful serial entrepreneur, business consultant, award-winning marketer, social media influencer, personal branding expert, and photography instructor. Matt was the U.S. CEO of beBee, Inc., a professional social network that helps people build successful personal brands. He served as President of Unique Photo®, NJ’s premiere camera store for 28 years. Nationally known in the photography industry as an innovator, he has helped acquire over fifty U.S. and International Trademarks for both language and design, and he founded and ran the Ozzie Award-winning publication Photo Insider®. Matt has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store education program, the Unique University®. Unique Photo was named 2008 and “2013 Dealer of the Year” by Digital Imaging Reporter magazine. Matt was named the Photo Industry’s, “2016 Person of the Year” by the PMDA.However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. Matt was awarded full custody of their five children, ages 18 months to 8 years old. In the 25+ years since, he has raised his kids into happy, successful and kind-hearted adults. He has a #1 best-selling book, “Leader of the Pack: How a single dad of five led his kids, his business and himself from disaster to success.” In it he details his journey to success as a father and as a entrepreneur.Matt has appeared as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11, and other high-profile programs. He has also spoken publicly for organizations like Panasonic, UPS, PMDA, Microsoft, NJ Devils Hockey and the BMW CCA, and was a member of the prestigious CMO Club, where he won the President’s Award in 2014.Matt’s past charitable endeavors include having served as Chairman of the Board of Directors at both The Aish Center, a spiritual/educational non-profit and The Josephine Herrick Project, a nonprofit that uses photography to enhance the lives of the under-served. Matt was honored by The Aish Center with its 2014 Continuity Award.Proving his contention that single dads can lead exciting, balanced lives, Matt is a die-hard NJ Devils’ hockey fan, an advanced auto racer with the BMW Club, and of course, an avid photographer. He was sponsored by Panasonic® in his photographic endeavors as a Lumix Luminary but is most known for his spectacular smartphone photography and as a photography expert on TV. He received his BA in mathematics from Rutgers University and MA in theoretical mathematics from the University of Pennsylvania and his Ph.D. in computer science from Warnborough College in Ireland.Follow Matt on Twitter @msweetwood or Instagram @msweetwooodLearn more about Matt at https://msweetwood.com/

www.thecmoclub.com

Wus really good Brand Nerds? Damn it feels good to be right back at cha with a brand new banger. I know, I know, the title of this episode of Brand, Beats & Bytes is kinda waaaaa? Trust me Brand Nerds, there is perhaps no one on the planet who knows more about what the world’s best CMOs need to be successful. The perspective Pete drops on this podcast is just sick (for those unfamiliar with urban colloquiums, sick=profound knowledge). Ok, back to our regularly scheduled program (Ha). When Pete was a kid, he loved baseball and sold candy turtles to raise money for his team. The prize for the ‘kid’ who sold the most candy turtles was a spanking new bike. Pete coveted this bike. I mean like for real, for real. He, all by his lonesome, did his best to out work, out wit and out market his contemporary, yet he finished third multiple times (with no new bike). ‘Who beat Pete’ you may be asking? The ‘kids’ who parents helped them pummel poor Pete by selling the candy turtles for their kids (#notkool). However, Pete learned a valuable lesson which is but one of the gems contained herein, sometimes when you lose, you actually win! Buckle up Brand Nerds. #petekrainik #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #thecmoclub #cmo

Welcome to the What's Next! podcast with Tiffani Bova.  This week I have the absolute pleasure of speaking with the first What’s Next guest to also be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, where he is leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board Of Directors for D’Addario and TropicSport, and on various Advisory Boards including the IBM's CMO Council, Brand Innovators and Global MarTech Conferences. I am thrilled to have Mayur Gupta on the What’s Next! Podcast today!  THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.  TODAY’S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It’s important and indispensable to use everything at your disposal: math, science, research. But, ultimately, it’s all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.    WHAT  I  LOVE  MOST… Mayur’s transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer actually wants from us.  Running time: 35:53      Subscribe on iTunes     Find Tiffani on social: Facebook Twitter LinkedIn    Find Mayur on social:  Twitter  LinkedIn    Mayur on Medium:  Medium 

Matt Sweetwood is a successful entrepreneur, an award-winning marketer, a social media influencer and a personal branding expert. Matt was the U.S. CEO of beBee, Inc., a professional social network that helps build successful personal brands. He served as President of Unique Photo®, NJ’s premiere Camera Store for 28 years. Nationally known in the photography industry as an innovator, he has helped acquire over fifty US and International Trademarks for both language and design, and he founded and ran the Ozzie Award winning publication Photo Insider®. Matt has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store education program, the Unique University®. Unique Photo was named 2008 and “2013 Dealer of the Year” by Digital Imaging Reporter magazine. Matt was named the Photo Industry’s, “2016 Person of the Year” by the PMDA. However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. Matt was awarded full custody of their five children, ages 18 months to 8 years old. In the 25 years since, he has raised his kids, on his own, into happy, successful and kindhearted adults. Matt has gained expertise in a range of issues such as surviving divorce and custody, single-parenting, dating, relationships, getting in shape, but most importantly – how anyone can have a life worth living – a BIG Life – no matter what difficulties he or she faces and must overcome. Matt has appeared as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11, and other high-profile programs. He has also spoken publicly for organizations like Panasonic, Canon, PMDA, Microsoft, NJ Devils Hockey and BMW CCA, and was a member of the prestigious CMO Club, where he won the President’s Award in 2014. Matt’s past charitable endeavors include having served as Chairman of the Board of Directors at both The Aish Center, a spiritual/educational non-profit and The Josephine Herrick Project, a nonprofit that uses photography to enhance the lives of the under-served. Matt was honored by The Aish Center with its 2014 Continuity Award. Proving his contention that single dads can lead exciting, balanced lives, Matt is a die-hard NJ Devils’ hockey fan, an advanced auto racer with the BMW Club, and of course, an avid photographer. He is sponsored by Panasonic® in his photographic endeavors as a Lumix Luminary. He received his BA in mathematics from Rutgers University and MA in theoretical mathematics from the University of Pennsylvania and his Ph.D. in computer science from Warnborough College in Ireland. His first book, “Leader of the Pack: How a single dad of five led his kids, his business and himself from disaster to success,” is a #1 self-help best-seller. Http://www.msweetwood.com

Conversation with Stephanie Anderson, the New York City Chapter President of the CMO Club and the Chief Marketing and Strategy Officer of Ai Media Group.

In this week’s “Marketing Today” podcast, Alan talked with Trish Mueller, co-founder of Mueller Retail Consulting. Prior to starting her consultancy, Mueller was chief marketing officer at The Home Depot from 2011 to 2016, where she spearheaded the company’s shift from print and traditional media to omnichannel marketing. In 2015, Mueller earned the CMO Club’s CMO Marketing Innovation Award. In addition, she presently serves on the board of directors for Dave & Busters. In the course of her discussion with Alan, Mueller talks about her career in marketing and how it led to a focus on leadership and the transformative “lightbulb” moment when she understood it was less about outworking people and more about developing talent. “Instead of doing the work, or leading the people doing the work, or even developing the strategy,” says Mueller. “It really was more about acquiring and then inspiring and empowering people to develop and drive the strategy themselves.”  Highlights from this week’s “Marketing Today” podcast include: Retail in her blood: Mueller fell in love with selling stuff at an early age. (1:21) The words that led Mueller to study leadership to empower her teams: “If you’re working too hard, you should look at your team.” (6:07) Mueller on how curiosity and an avid reading habit have impacted her career: “Whenever I ran into trouble, I would always pick up a book.” (9:16) Mueller’s “listening first” approach to mentoring other leaders. (16:18) Spending time with your team outside the office will help you to better understand how to motivate them. (21:37)  What to do when you believe in the people on your team, but management doesn’t. (36:54) Mueller’s biggest challenge as a young CMO was making herself understood. (40:06) The perils of the C-suite: “If you don’t do your job, someone will always be happy to do it for you.” (42:37)  Mueller’s concerns about the impact of technology, privacy concerns, and the perils facing marketers in the future. (50:46) Support the show.

This week on “Marketing Today,” Alan takes his show on the road. He recently attended The CMO Club’s 2018 Spring Innovation & Inspiration Summit in Marina del Rey, California, a conference that brings together leading senior marketing executives for two days of peer learning, problem-solving breakout sessions, and main stage panels. While there, he found the time to have informal discussions with these six CMOs and heads of marketing:  Nerissa Sardi — Vice President, Head of Marketing at Medici Chris Moloney — Chief Marketing Officer at TaxSlayer Steven Handmaker — Chief Marketing Officer at Assurance Matt Singer — Vice President of Marketing at Jobvite Alex Romanovich — Managing Director and Chief Marketing Officer, USA at FiNC Stephanie Anderson — Chief Marketing and Strategy Officer at AI Media Group In talking with these six marketing minds, he discovered the challenges they face, insights they uncovered during the Summit, advice that has impacted their careers, their go-to sources for information, and things that they love and hate (or dislike intently). These lightning-round-style discussions make for bite-size marketing nuggets that are equal parts information and inspiration. Highlights from this week’s “Marketing Today” podcast include:  Nerissa Sardi on keeping up with constant change, her realization that it’s often better not to ask permission, and why she’s not a fan of everyone thinking they’re a marketer. (1:33) Chris Moloney on the delicate balance of brand investment, his emphasis on hiring top talent, and how he loves it when marketing captures emotions and moments at the same level that rock music does. (6:35) Steven Handmaker on the challenge of maintaining focus on what’s going to make an impact, how Bruce Springsteen’s statement, “Nobody wins unless everyone wins,” has become his personal mantra, and his problem with people’s lack of enthusiasm. (11:48) Matt Singer on the importance of staying connected to consumers, his belief that marketing needs to reassert itself within product development cycles, and why he places a premium on authenticity. (17:07) Alex Romanovich on the challenge CMOs face in comprehending different technologies and applying them to their myriad responsibilities, the importance of peer communication, and his distaste for self-promotion. (20:49) Stephanie Anderson on the need for CMOs to prioritize, her belief that less is more, and why, for her, there’s still no better source of information than the print edition of The Wall Street Journal. (24:50) To learn more about the CMO Club go to www.thecmoclub.com. Support the show.

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary You can create an authentic fundraising experience that is as interesting as it is strategic. All you need to do is to know your story and find leverage in what distinguishes you from the rest. Marketing trends are great to watch because they give you a sense of what’s out there and what people are responding to. However, just because a trend works for one organization doesn’t mean it will work for yours. Each organization has its own purpose, views, and mission. Your organization’s mission will become the backbone of your story. Staying true to your mission and being creative in the process will help you find your story and share it with passionate people who can intimately relate with your story. Find your tribe and share your story. Package your story into your marketing campaign and see how storytelling can easily help others understand your mission. All brands and organizations (whether they’re nonprofits or not) have stories that ensure that they both gain new supporters and retain loyal supporters. Your story and your brand go hand-in-hand. Although design is very important, establishing your brand goes far beyond creating a logo and a style guide. Branding is the combination of your story, personality, and values. What words, feelings, and visuals come to mind when you think about your organization? What about when others think about your organization? Branding even goes beyond showing your audience who you are and what you’re like. It’s also a matter of creating real estate in your audience’s minds. Your audience may know you, like you, and trust you - but will they remember you? Branding is an exploration in trust. A chapter in our book, “Brick By Brick”, delves deeply into the importance of having a great backstory. A prime example wherein this concept is so properly and commonly executed is in the way that superheroes are so successfully marketed. Superheroes and brands have more things in common than what you might think. You can read our book to find out what these commonalities are and how they can greatly affect your fundraising campaign. In this episode, Drew Neisser, of Renegade, shares some moments of storytelling in action. Listen in as he explains why it’s important to think for yourself and to reflect on how to market effectively with a genuine story. About Drew Neisser Drew Neisser, founder and CEO of Renegade, is a recognized authority on cutting-edge marketing techniques having won enumerable awards for creativity and campaign effectiveness. Part strategist, part ideator and part therapist, Drew is well known to numerous CMO’s as their secret weapon. Recognized among “50 Thought Leaders over 50” in 2014 & 2015 by Brand Quarterly, Drew is a prolific blogger for a long list of online publications including Forbes, FastCompany, SocialMediaToday, MediaPost, TheCMOclub, CMO.com and SmartBrief. A frequent speaker at a wide range of events, Drew’s been a featured expert on ABC’s Nightline and CNBC as well as The New York Times, Adweek and Digiday, among others. Through a long-time partnership with The CMO Club, Drew has met and interviewed well over 100 CMOs in the last five years for his articles and for his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing. Drew is a trusted advisor to many of these CMOs and authors the highly praised CMO of the Week column for Social Media Today and TheCut, his coveted monthly newsletter. He regularly consults on digital and social media trends via the GLG network and currently sits on the boards of the Urban Green Council and Duke NY. [av_button_big label='Join the Grow Your Non-Profit Facebook Group!' description_pos='above' link='manually,https://www.facebook.com/groups/growyournonprofit/' link_target='' icon_select='yes-left-icon' icon='ue8f5' font='entypo-fontello' custom_font='#ffffff' color='theme-color' custom_bg='#444444' color_hover='theme-color-subtle' custom_bg_hover='#444444' custom_font_hover='#421c52!important' custom_class='' admin_preview_bg=''] Click here to join a community of non-profit professionals leveraging digital marketing and technology to grow their communities and improve their fundraising systems.  [/av_button_big]  

Gone are the days of “just throw it out there” and “let’s see what happens” when it comes to marketing campaigns. The hard truth is that in 2017, we have too much information at our disposal to lean on our instincts and creative prowess to connect with consumers, and today’s leading marketers know this better than anyone. How Take Rob Rakowitz, Global Director of Media at Mars, who was recognized by The CMO Club for his cut-through Content Marketing performance with brands like Uncle Ben’s, Snickers, Pedigree and Whiskas. Rakowitz understands that to drive growth, marketing teams must use a targeted, well-researched approach backed by fail-safe insights—and the simpler the goal, the better. Here are just a few of things you'll learn from this episode:    How to make your marketing campaign stick. The significance of identifying brand purpose and engaging with consumer culture. How to diversify your marketing strategy. Why service is the new selling. Driven by data It could be said that a good marketing theory works well outside of marketing, so a good marketing leader practices his theories outside of work. For his part, Rakowitz enjoys mining data as a member of a cycling team. Thanks to the Internet of things, even riding a bicycle generates a mind-boggling amount of data. Armed with insights before a race, for example, his team can determine distinct roles and peak performance points “much in the way that you would for launching a really great campaign.” The implication for brands here is that data offers not only meaningful positioning but can also inform when to act on topical content. In Rakowitz’s opinion, it’s the CMO’s duty to show his or her teams how to make these same discoveries. “The only thing that you can do in this role,” says Rakowitz, “is equip teams with the right navigation tools so that they can wade into this unknown and increasingly complex territory and actually drive growth from it.”  And to drive growth, he says, these teams must make simplicity a goal, as the team with the discipline to focus in an ever-distracting environment will eventually outpace its competitors. “I find that the more you can simplify down what it is that we’re trying to do from a vision perspective,” he says, “the better an idea travels.” Content that cuts to the point At Mars, Rakowitz says he was able to influence and coach teams in the execution of “fantastic content programs” for the labels that sought to understand how to best bring the brand, consumer and customer together. “It’s what I like to call the idea of 4C conversion that bring consumer, customer, communications and commerce closer together,” says Rakowitz, and it centers around a simple purpose. With Uncle Ben’s, the Mars Food team discovered that the brand’s purpose is helping consumers make great food choices. “We find out that consumers who start meals with rice are more likely to choose a lean protein or a vegetable to go along with it,” he says, leading to healthier eating outcomes. But when Mars released Uncle Ben’s ready-to-heat pouches in the UK, the Uncle Ben’s UK team discovered that consumers either weren’t aware of the product or saw it as irrelevant. Working with BBDO and MediaCom, the team started to look to content to address the reach and relevance shortfall. They developed a series of short online videos that featured a celebrity chef demonstrating the product in a public park, which engaged healthy consumers. The best-performing clip was trimmed and disseminated to TV and social media. “It was a very content-driven idea backed up by behavioral data,” says Rakowitz. “We were able to use social media to make sure the content was as personal as possible. And it actually yielded some really nice business results for us.” Another data-supported campaign Rakowitz championed was “Kitten Kollege” for Whiskas, following an insight that new cat owners often lack the knowledge to properly care for them at first. Mars’ Petcare marketing team and agency partners in BBDO and Mediacom created tongue-in-cheek videos about a kitten’s life stages using insights from Mars’ Pet Institute research center in the UK. Partnering with Google and YouTube also helped raise the brand’s profile, “simultaneously educating and entertaining and then closing the gap with commerce.” While Mars marketing measure success with methods sometimes as sophisticated as biometric tracking, many are available to any CMO. “What we did for Uncle Ben’s was 100 percent behavioral, digital metrics that are available to a lot of marketers,” he says. In fact, Rakowitz recommends taking advantage of as many sources of data as possible to see the best results from a campaign and glean the best insights for the future. “I think that's very much an agenda I had, with a lot of my colleagues out there—taking more and more advantage of things to drive better planning, strategy, and activation.”

Every brand strives to build emotional connections with its constituents but few have succeeded in the manner of Pete Krainik, founder and CEO of The CMO Club. Starting from scratch in 2007, Pete has built a remarkably collaborative membership of over 800 senior marketers that meet regularly in 22 US cities and several more around the world. In this episode, we’ll reveal some of the secrets to The CMO Club’s success in recruiting new members and creating unmatched event experiences.

With over 70% share of the premium tequila market, it would be easy for Patrón’s CMO to rationalize a conservative marketing approach. Instead, Lee Applbaum believes that success can only be found by “challenging long-standing norms in luxury and in spirits marketing,” and by “always staying ahead of the curve.” To these ends, Applbaum is focused on showcasing Patron’s authenticity as a handcrafted tequila via advertising, influencer programs, social media and an innovative Oculus VR experience. During is over 3+ years as CMO at Patrón, Lee Applbaum has launched successful line extensions (La Roca) and won numerous awards including two from The CMO Club. But what’s more impressive is that he has helped keep the growth streak alive as Patron continues to find new fans while maintaining a highly loyal following. Applbaum started his career at Coca-Cola in sales after earning his MBA at UMass Amherst. After Coca-Cola, he held increasingly senior marketing jobs at Schlotzsky’s, Footstar Athletic, David’s Bridal, Radio Shack and even spent 8 months in Melbourne, Australia working with Target. Most importantly, in addition to his strong marketing background, Applbaum knows how to mix the perfect margarita, a skill that comes in handy remarkably often in his current role.

Dan Marks is the CMO for Hancock Whitney Bank, a regional player in the Gulf South area with a footprint spanning from Houston, Texas, to Tampa, Florida. In November of 2016, he was honored by the CMO Club with their peer-nominated President’s Circle Award. Dan is always looking to the future and believes in the strength of the marketing stack, which he describes as “the next-generation way to talk about all the technically or digitally enabled technologies that are important to operating today and will become even more important to operating in the future.” Dan also believes in an agile approach marked by collaboration among segments of the company that aren’t part of the marketing team: “For marketing to be successful, we can’t operate in a vacuum.” Highlights from this week’s “Marketing Today” podcast include: Dan’s philosophy regarding teambuilding efforts: Finding the right fit in culture and in values. (5:02) Two elements that help manage balance in a company: 1) Building relationships. 2) Good ideas come from everywhere. (7:24) Digital innovation and transformation: Getting better at what’s relevant to the customer. (11:10) Discovering new marketing talent: An innate sense of curiosity and the “spirit of the pioneer.” (18:45) Fuel for success: Mutual respect, faith and the pursuit of excellence. (20:57) Mission-based focus versus short-term success: Finding inspiration in other brands and companies. (22:46) Support the show.

How To Help Them Stay And Thrive!  Click Here for the resources from our interview with Sandra “There are a lot of professional woman out there that are very, very involved in their local church and they don’t feel included or utilized or acknowledged in any way for their specific gifts within the church.” Sandra Crawford Williamson As a professional, single woman who didn’t marry until she was 36, Sandra Crawford Williamson encountered 7 churches in 12 years in which she couldn’t find a spot to engage and use her God-given talents. She couldn’t participate in many of the women’s events and felt unseen or “camouflaged”.  71% of women with children under 18 years old are working outside the home. Many of them want to be connected and want to be involved with their local church, but they are having a hard time finding their “place”. Sandra sheds light on the unique needs and talents of professional women and how they can become more engaged in their local church.   Join us as we have Sandra back on the podcast.  Her first episode 'What 9/11 Taught Me' is one of our most popular episodes. Sandra is the co-founder of 4word Women and she shares about her journey and her desire to help professional Christian women achieve their God-given potential.  What you will learn 4 reasons that working women unplug from their local church. 1. The examples from the pulpit don’t pertain to them. 2. They don’t feel appreciated or utilized. 3. They feel lonely because they don’t fit into one of the “buckets”. 4. The women’s events don’t fit into their schedule. How to tap into the resources and talents of these professional women. How to find times for gatherings and events that fit into their schedule. How professional women can be best reached on a typical Sunday morning. “So there’s a lot of women out there whose gifts are in the work force and whether they choose to be married or to be a mother or not, these women are just as engaged in church as the women that have chosen to use their gifts full time in their home.” - Sandra Crawford Williamson Resources 4WordWomen - Connecting, leading, and supporting professional women to achieve their potential “Work, Love, and Pray” and the companion Work, Love, Pray Study Guide by Diane Paddison & Sandra Crawford Williamson Why Are Working Women Starting To Unplug From Their Churches? An article by Sandra that is one of the most read articles from The Institute of Faith, Work and Economics and needs to be read by EVERY Pastor and Christian leader in the country Bio Sandra is a seasoned executive, Wall Street industry expert, author, and public speaker who was most recently Chief Marketing Officer for a $3 billion advertising agency. She also serves as COO for 4word, a nonprofit that serves workplace women. After being in NYC on 9/11, surviving cancer and other personal loss, Sandra’s authentic, nothing held back story of perseverance and hope is inspiring to all. Sandra also brings over 20 years of general management, marketing, and sales experience, and is founder and CEO of Crawford Consulting. She also serves as a global industry expert for Coleman Research Group in most things digital, marketing, sales, mobile, and social media. In addition to her MBA, Sandra has been media trained, was invited into the global CMO Club, and has hundreds of hours of on-camera work to her credit. She is a MENSA member, serves regularly in her community, and enjoys anything international. Sandra has a heart for people, especially professionals trying to juggle it all, since she was married later in life and is now a proud wife and mother of three wonderful children nine years old and younger.

Oracle and The CMO Club recently published an incredible guide for Marketers. We have the co-author and one of the major contributors with us today offering advice on the important relationship between the CTO and CMO.

In our zeal to be noticed, we are killing our most important words.I recently read the "ultimate" guide to content marketing, but it was not that great. It was an okay guide to content marketing. I also hear people using "awesome" and "remarkable" all the time, when really the things they're describing are not worthy of awe or remark.Now that we've completely overused words like awesome, ultimate, and remarkable, where do we go from here? What words will we use now? I'm not sure, and would love to hear what you think.GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Nadine Dietz (nadinedietz1), the Chief Marketing Officer at the CMO Club with whom I am working on an *awesome* new ebook (stay tuned for more details on that). OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

In our zeal to be noticed, we are killing our most important words.I recently read the "ultimate" guide to content marketing, but it was not that great. It was an okay guide to content marketing. I also hear people using "awesome" and "remarkable" all the time, when really the things they're describing are not worthy of awe or remark.Now that we've completely overused words like awesome, ultimate, and remarkable, where do we go from here? What words will we use now? I'm not sure, and would love to hear what you think.GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Nadine Dietz (nadinedietz1), the Chief Marketing Officer at the CMO Club with whom I am working on an *awesome* new ebook (stay tuned for more details on that). OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.