Podcasts about purple goldfish

Minter Dialogue with Stan Phelps Stan Phelps, who is known for his distinct pink glasses and vibrant approach to marketing, has spent decades refining the art of standing out. He has been a prolific author, with his "Goldfish" series, qualified by a spectrum of colors, each representing a different aspect of business and marketing. In this episode, Stan delves into the importance of customer experience over the product itself, the power of prioritizing employees to drive engagement, and the significance of catering to your most valuable customers and employees. He shares his journey from "Purple Goldfish" through to "Pink Goldfish 2.0," highlighting the evolution of his ideas and the necessity of updating his work to reflect the current business landscape. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Learn the business of public speaking and book writing. Today we are talking to Stan Phelps, a Forbes contributor, TEDx speaker, IBM futurist, and certified speaking professional. He's the bestselling author of the popular Goldfish business book series (https://stanphelps.com/) including his first book, Purple Goldfish: 12 Ways to Win Customers & Influence Word of Mouth, which is all about delivering extraordinary customer experiences. We go behind the scenes today with Stan to talk about how he launched his speaking career, and how we got started writing books and developing his business and influence. This is the Brands On Brands Podcast with Brandon Birkmeyer. https://www.brandsonbrands.com/podcast GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit

Exceeding Customer Expectations Through a Differentiated Experience Drives Loyalty and Sales  This week, we welcome Stan Phelps to the Digitally Irresistible podcast. As a keynote speaker and workshop facilitator for numerous brands, Stan delivers the message that a purposeful differentiated experience (DX) wins the hearts of employees and customers. Stan shows how differentiation ultimately boosts loyalty, retention, referrals, and bottom-line results. He also says that differentiation isn't just about what you say, it's about what you do and, more importantly, how you do it and why you do it. Stan leverages his collection of more than 5,000 case studies to engage his audiences with practical ideas that inspire action.  On this episode, Stan shares the I.D.E.A. framework—his step-by-step method to communicate how to adopt and implement a differentiated experience.   A Quest to Exceed Customer Expectations  Stan worked in marketing for two decades, beginning on the agency side at IMG before working for several large brands (Addidas, the New York Yankees, and PGA of America). He later returned to the agency side to do experience marketing at Synergy. While there, he created larger-than-life experiences during the advent of social media and saw first-hand how quickly marketing was evolving.  In 2009, he had a moment of truth about the seemingly elusive goal of meeting customer expectations. This led him to collect and analyze more than 1,001 examples of companies that purposely go above and beyond to exceed customer expectations.  That journey led to his first book, "Purple Goldfish," which is now one of more than a dozen books in a series he has written about creating a differentiated experience.   The I.D.E.A. Framework   Stan's I.D.E.A. framework is an acronym that outlines how brands can create a differentiated experience to exceed customer expectations. Each phase of the framework involves a straightforward three-step process.  Inquire  In the I.D.E.A. framework, an improved customer experience begins with the inquire phase. This phase helps you build personas of the customers you serve in three simple steps.  Gather insights to best understand the customers you serve.  Look at things from your customers' perspective. Think about all the experiences along their customer journey and consider how they relate to you as a brand.  Use the information you gain to uncover gaps and opportunities throughout the customer experience. A gap is a friction point where you can improve a specific part of the customer experience to better meet customer expectations. Opportunities are key moments within the customer experience that you can elevate to create a truly amazing experience.   Stan sums up this phase with a quote from the late Jack Welch, former chairman and CEO of General Electric, who said, "There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition."  Design  The design phase provides an outline for identifying the parts of the customer journey you want to address and how you plan to improve them.  First, set your focus on what you plan to address. Identify the most critical gaps you want to fix as well as the most promising opportunities to elevate the customer experience.  Once you've set your focus, begin asking big questions to explore different ways you could address the gaps and opportunities. What would you do if you had a year to make the improvements? What if you had a million dollars? What if you had 10 minutes and $10, how would you implement your changes?  Then brainstorm and design ideas that address your gaps and opportunities. Think big while also grounding your ideas in reality. Consider how other industries have solved similar issues.  Evaluate  Once you have developed some ideas, evaluate the best ones on your list.    The evaluate phase begins internally to ensure you have the capability to deliver on the idea. Look within the organization to answer questions such as the resources it would take to implement the idea, whether you have the organizational bandwidth to deliver on the idea, and if the benefits outweigh the costs associated with the idea.  Once you've assessed internal capabilities, begin the external validation process. Test your ideas in a focus group, do surveys, or run them by a customer advisory board to validate that your opinions about the ideas align with what the customer thinks of them. There's often a disconnect between what we think and what customers actually feel; external validation strengthens your plan before you allot resources to the next step.  The third and final step is the pilot phase. Test your solution in a specific market or in a limited fashion to validate its effectiveness. If the pilot is successful then you're ready for the last stage.  Advance  Advance is where the rubber hits the road—where you begin large-scale rollout of the plan.  Incorporate the feedback you learned from the pilot and achieve buy-in. Secure the budget and resources you need to effectively implement the idea.  Plan the rollout by training your team and creating the processes and procedures to carry out the idea.  Determine how you're going to measure improvement to the experience on an ongoing basis. This critical step takes you back to the inquire phase to ensure you continue to achieve what you set out to do.  Taking a Holiday With a Differentiated Experience  One example of the I.D.E.A. framework in action comes from the hospitality industry. An all-inclusive vacation group that offered week-long vacation packages for guests wanted to identify the gaps and opportunities in their customer experience to make it the best it could be.    Utilizing the I.D.E.A. framework, they stepped into the customers' shoes and went on a holiday. They found that guests loved the week-long experience, but the final day of the vacation presented opportunities for improvement. Guests would check out of the hotel with time to spare before they departed the resort. During this waiting period, they felt forgotten and ignored—they no longer had full access to the facilities and the staff had moved on to a new group of guests.   Based on that insight, the group set out to design a better experience for these departing guests. They knew the last day of the trip left a lasting impression and they needed to make it the best it could be. After brainstorming and assessing ideas, they implemented one called "Departure Beach." This was a lounge they created within the resort where departing guests could enjoy a designated experience just for them on their last day of vacation. This capped a fantastic week-long experience and left them with a positive impression that was worth repeating.  A Differentiated Experience That Drives Loyalty  By methodically implementing an organized approach to elevating the customer experience, brands can gain insight into the customer journey and identify ways in which they can exceed customer expectations. By inquiring to know more about your customers and their experience and designing, evaluating, and advancing ideas to make those experiences the best they can be, brands can create remarkable experiences that customers want to share.  What Stan Does for Fun   For Stan, golf has been the silver lining of the pandemic. After giving up the game for several years, Stan reignited his interest in golf with his two teenage boys over the past few years and they enjoy spending time together. Being outside, exercising, and immersing themselves in nature adds to its appeal.  To learn more about Stan and the I.D.E.A. framework, connect with him on LinkedIn (#the1299), Twitter, and on his website at https://stanphelps.com.  Watch the video here. Read the blog post here.  

In this week's episode of the SIMPLE brand podcast, I talk with Stan Phelps, author of Purple Goldfish 2.0!Stan's the founder of Purple Goldfish think tank.And Stan's the bestselling author of the Goldfish series of books. That's 13 books that focus on all the various ways to help brands drive differentiation, increase loyalty, and promote positive word of mouth.If you want to brand out from the crowd, it's not going to happen through your product or pricing. It's going to happen through the differentiated experience you deliver.And a differentiated experience isn't just about what you say. It's about WHAT you do and, more importantly, HOW you do it and WHY you do it.Some of the topics we discuss include: The companies that win don't put their customer first. They focus on engaged employees to deliver a remarkable customer experienceThe same five reasons that drive a goldfish to grow are the same reasons your business will growHow the New Orleans creole concept of lagniappe can help you differentiate your brandThere's no such thing as meeting customer expectationsHow to understand our customer's expectations and how to exceed themImproving the customer experience through gaps or opportunitiesOffering free samples to existing customers is more valuable than offering them to potential customersImproving the customer experience through gaps or opportunitiesThe missed opportunities that too many brands don't take with referrals and word-of-mouth marketing RESOURCES FROM THIS EPISODE:Stan's siteStan's book - Purple Goldfish 2.0 Stan on LinkedIn

Quite likely, your competitors are delivering products or services that are very similar to yours, if not the same.  In order to differentiate your brand from the competition, you must provide that little "extra" in customer experience. What does that look like for your business, and how does it positively impact your long-term success? Tune in to a very special podcast episode with business growth expert and author, Stan Phelps, as we dive into his book “Purple Goldfish 2.0: 10 Ways to Attract Raving Customers.” 

Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps About the Book: Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you stand for and how your customers feel about you. And most importantly, your brand is what your customers and employees tell others about their experience. Black Goldfish is an amalgam of the first 10 colors in the Goldfish Series. The color black happens when you put all the other colors together. Here's a quick overview of the colors and 10 keys to creating a differentiated experience: PURPLE - little things that add value or make it easier for customers GREEN - little things that drive engagement and reinforce culture for employees GOLDEN - little things for your “vital few” employees and customers BLUE - leveraging technology, data, and analytics to improve customer experience RED - embracing purpose in business to benefit employees, customers, and shareholders PINK - differentiating by defying normal and exploiting imperfection YELLOW - contributing to the happiness of customers, employees, and society DIAMOND - excelling under pressure in sales and client management GRAY - leading across the five generations in the modern workplace SILVER - rising above distractions to communicate both loud and clear About the Author: Stan Phelps is a best-selling author, keynote speaker, and workshop facilitator. Stan is a TEDx speaker, and an IBM futurist and his writing has been syndicated on top sites such as Forbes, Customerthink, and Business2Community. He has spoken at more than 500 events across Australia, Bahrain, Canada, Ecuador, France, Germany, Holland, Israel, Japan, Malaysia, Peru, Russia, Singapore, Spain, Sweden, the UK, and the US. Prior to professional speaking, Stan had a 20-year career in marketing that included leadership positions at IMG, Adidas, PGA exhibitions, and Synergy. At Synergy, he worked on award-winning experiential programs for top brands such as KFC, Wachovia, NASCAR, Starbucks, and M&Ms. He is the author of The Goldfish series of business books which includes Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Pink Goldfish, Yellow Goldfish, Gray Goldfish, Red Goldfish, Diamond Goldfish, Silver Goldfish, and one other book – Bar Tricks, Bad Jokes And Even Worse Stories: 101 Bar Tricks, Riddles, Jokes and Stories. And, interesting fact – Stan also has a law degree! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/black-goldfish-stan-phelps

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated  Experience (DX) message: Differentiation isn't just about what you say, it's about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He challenges audiences to think differently by exploring new opportunities to be more successful in tomorrow's changing world.     A show and tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.   Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional™, and bestselling author of the 13-book Goldfish Series that begins with Purple Goldfish 2.0 - 10 Ways to Attract Raving Customers.   A masterful storyteller who quickly connects with audiences, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Stan to show up early, arrive prepared, and disrupt the all-work-and no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can't help but talk about — and won't soon forget.   Find Stan's keynotes and workshops at StanPhelpsSpeaks.com.   Contact Stan: Website LinkedIn Twitter

Learn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.Five things you'll learn from this episode:Why only 3% of people and brands are able to think and operate their business differentlyThe two main ways you can stand out and achieve competitive separation  Why you need to be very clear with who your company is forWhy being middle of the road could be the downfall of your companyWhat benchmarking is and why it's a hindrance to thinking different  Quotables“Every weakness has a corresponding strength.” — @StanPhelpsPG“Be very clear who you're for and the customer that you serve and don't be afraid to push off the ones that you're not for.” — @StanPhelpsPGIf you enjoyed this episode, would you please share it with others and leave us a review?About Stan PhelpsStan Phelps is the founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.  His award-winning books focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries.Guest's contact info and resources:Stan Phelps on TwitterStan Phelps on LinkedInStan's website: https://stanphelps.com/Books:Purple Goldfish 2.0 – 10 Ways to Attract Raving FansGreen Goldfish 2.0 - 15 Keys to Driving Employee EngagementGolden Goldfish – The Vital FewBlue Goldfish - Using Technology, Data, and Analytics to Drive Both Profits & ProphetsPurple Goldfish Service Edition - The 12 Ways Hotels, Restaurants & Airlines Win the Right CustomersRed Goldfish - Motivating Sales and Loyalty Through Shared Passion & PurposePink Goldfish - Defy Normal, Exploit Imperfection And Captivate Your CustomersSponsored by:On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies for 2021. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.Support the show (https://www.buymeacoffee.com/OnTopofPR)

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional™, and best-selling author of the 16-book Goldfish Series that begins with Purple Goldfish 2.0 - 10 Ways to Attract Raving Customers. A masterful storyteller who quickly connects with audiences, Stan has delivered over 500 delivered in-person and virtual keynotes and workshops on every inhabited continent and in over a dozen countries for Fortune 100 brands including IBM, Target, ESPN, UPS, GlaxoSmithKline, Tesco, Ricoh, and Citi.Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of business by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX (differentiated experience) wins the hearts of employees and customers, and that differentiation ultimately boosts loyalty, retention, referrals, and results. His Leadership Tip: Lead by the Diamond Rule.#InspiringLeadership #leadership #CEOs #MotivationalSpeaker #teamcoach #Boards See acast.com/privacy for privacy and opt-out information.

On this episode of skucast, we sit down with Stan Phelps and Roger Burnett co-authors of the new book, Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact. Red Goldfish is a part of a series of books that Stan has created, called Purple Goldfish that focus on a range of topics from attracting raving customers to driving employee engagement and more.

In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose.--- This week we talk goldfish, inspired the Marketing Book Podcast, by Douglass Burdett and his conversation with Stan Phelps author of Purple Goldfish 2.0, not the usual old goldfish rubbish about attention span, but the 5 things that make a big goldfish and how we can apply that to business. This week;s interview is with Johnny Pawlik, CEO of Mantra Media Ltd who Ian was introdcuced to by Phil Lewis, from Corporate Punk who regular listeners might remember from episode 23 and 24, Phil introduced Johnny as "an interesting guy who runs a properly ethically led agency, has a really interesting point of view about the application of Japanese business philosophy in a western context and he’s a provocative and interesting bloke". And as you will hear, he was right!Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they discuss using controversy in marketing. Enjoy! LinksRockstar CMOTuesday 2¢: 5 steps to a bigger goldfishThe Marketing Book PodcastPurple Goldfish 2.0Johnny Pawlik on LinkedInThe Mantra Media podcastsRobert Rose on Twitter and LinkedIn Robert Rose at The Content AdvisoryPNR With This Old Marketing Podcast#FridayConcoction--The wonderful Piano Music is by Johnny Easton shared under a creative commons license--You can subscribe on all good podcasting platforms (and some rubbish ones too) including Apple Podcasts | Spotify | Stitcher | Many others

Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll Are you looking to stand out from your competition? Of course, you are. Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness? Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers.  A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It’s a marketing investment back into your customer base. It’s that unexpected surprise that’s thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why is this book needed? We’ve lost focus in marketing. We’ve been so laser-focused on automating our marketing to prospects that we’ve forgotten to deliver an exceptional experience once they’ve become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We’re too busy outsourcing it. We’ve developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. That concept is a Purple Goldfish. Your brand today is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience. The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on “the two in the bush” (prospects) and take care of “the one in your hand” (your customer). Take care of the customers you have. When you provide them with a memorable experience, they’ll bring you the customers you want. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/purple-goldfish-stan-phelps

Hosts Lindsey and Briana continue reading each other's original stories from elementary school. Titles include: The Mystery of Rick Robbins by Briana, The Mystery on Pennsylvania Avenue by Lindsey, Sunshine by Briana and Sarah, The Halloween Cat by Lindsey, Questions Unanswered by Briana, The Two Swans in Love by Lindsey, O Say Can You Sing? by Briana, The Purple Goldfish by Lindsey, In The Know: The Briana and Lindsey Show by Briana, Little Cool Pinky Hood by Lindsey, Butterfly by Briana.

Stan Phelps and Evan Carroll return to Social Geek Radio! The authors give us some background on the Goldfish series of books, the latest of which is Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers by Stan Phelps and David Rendall. This edition compells brands to no longer hide their flaws & weirdness and make them differentiators in a "sea of sameness." We also get a preview of the next book in the series, The Yellow Goldfish... Evan and Stan will be on the road all summer speaking in the Think Outside The Bowl Tour!  

One the June 14 2017 YourLIVINGBrand.live show Stan Phelps comes to us live from South America to talk about the power of Purple Goldfish. The show is all about what makes you different and valuable to your audience. Want to know more about us, please visit www.yourbrandmarketing.com.

Minter Dialogue Episode #249 Stan Phelps is a keynote speaker and Workshop Facilitator at PurpleGoldfish. He’s also Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School. Last but not least, Stan’s an IBM Futurist. In this conversation, Stan and I explore how companies need to move from being merely customer centric to truly purposeful and why that’s not only good for society, it’s good for business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Stan Phelps is a keynote speaker and workshop facilitator at PurpleGoldfish.com, an organization that inspires leaders to think differently about their most important stakeholders: customers and employees. He is the author of six books on customer experience and employee engagement. Stan Phelps went from marketing to writing about marketing and then into speaking. After his first book "What's your Purple Goldfish?" was written, he was approached to speak. He says about speakers and the importance of having a book: A book helps you stand out in a "sea of sameness". How to get hired as a speaker? If you want to be hired as a speaker, first consider the needs of the group and/or the person hiring you, then position yourself to stand out as a speaker by how you can do one or more of these three things: make them money save them money make them look good Preparation Precision Preparation ensures your message will resonate with the audience. Ask the event coordinator for people to interview. Set up a phone interview with 3-6 people.  Use the insight you receive from these interviews to hone your content. and you'll walk into the room with a group of champions waiting. Use the first 1/3 of your preparation time to organize what you'll be presenting. Then invest the next 1/3 of your time with how the presentation will flow. The last 1/3 of time for preparation should be used for practice - even by arriving early to become familiar with the room, the presentation in the room, and the people. By doing all this, you'll create a rich experience for everyone at the event. Handling Q & A? Finish your presentation with a "last story". Build the Q & A timing into the presentation before your a "last story".  By doing that, it ensures the audience's memory of you will be something to resonate with the entire room. Connect with Stan Phelps Connect and learn more about Stan Phelps at his Website - Purple Goldfish Think Tank - on Twitter - Facebook - LinkedIn. Tip from Stan Phelps & Alan Hoffler Single Thought - One Person  S.T.O.P. Share one thought while looking at one person, before you move onto the next thought and the next person.

Today’s guests discuss their new book, Blue Goldfish, and how companies can bridge the gap between people and technology in a world where human-to-human interaction is disappearing from the customer experience. Solving the riddle of frictionless digital commerce  According to Gartner, 80% of B2B transactions will occur without human-to-human interaction by the year 2020. That’s a pretty big game-changer! While technology is creating some amazing opportunities to personalize the B2B experience, many companies are lagging behind in their efforts to leverage this technology to create a frictionless experience. And customers don’t care what’s going on behind the scenes to make the process impersonal and clunky.  Companies like Amazon have managed to use technology to make it easy to do business with no human interaction whatsoever. How can we bridge the gap like they do? Stan and Evan’s new book, Blue Goldfish, was written by crowdsourcing hundreds of great examples to help you understand how the best companies are staying on top of customer relationships while creating easy, innovative and memorable experiences. Our guests share a few of their favorite examples and explain the secrets behind their success. Listen in to hear what’s next for digital customer experience, some exciting news about Stan and Evan’s upcoming books, and tips for making your digital experience frictionless. About our guests Stan Phelps is the founder of 9 INCH, a consultancy that helps brands win the hearts of employees and customers. He has more than 20 years of global marketing experience with IMG, adidas, the PGA, and Synergy. An IBM Futurist, TEDx speaker, and contributor to Forbes, he has written four books: Purple Goldfish, Green Goldfish, Golden Goldfish, and Blue Goldfish. Stan lives in the Containment Area for Relocated Yankees in Cary, NC with his wife Jennifer and two boys, Thomas and James. Connect with Stan 9 Inch Marketing Stan’s books Twitter Facebook LinkedIn Google+ Evan Carroll is an author, speaker, and experience architect at Evan Carroll & Associates. His career spans roles in user experience, marketing, and product management for leading agencies and technology companies such as IBM, Capstrat, and Channel Advisor. He’s the author of two technology books: Your Digital Afterlife and Blue Goldfish. A North Carolina native, Evan has a BS and MS from UNC Chapel Hill and lives in Raleigh. Connect with Evan Evan Carroll & Associates Evan’s books Twitter Facebook LinkedIn Related Content Customers That Stick® post, Don’t Forget the Connection in Interconnection 360Connext® post, Testing Digital Experiences: How You’re Doing More Harm than Good Episode 007: Communicating Internally, Stan Phelps, and The Audience Experience Episode 071: The Fan Experience Goes Digital Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

33voices, interviews Stan Phelps, author of What's Your Purple Goldfish?