Podcast appearances and mentions of stan phelps

In this episode of the Imperfectionist Podcast, host David Rendall and guest Stan Phelps explore the themes of uniqueness and authenticity in marketing and personal branding. They discuss the importance of embracing weaknesses as strengths, the significance of small gestures in customer experiences, and the trade-offs businesses must make to stand out. The conversation wraps up with a focus on embracing imperfection in branding and storytelling, highlighting the beauty found in uniqueness.

In this episode of Speakernomics, host Kenneth Kinney, affectionately known as "Shark," embarks on a journey with a panel of international speaking experts including Ruby Newell Legner, CSP, Cavett Award; Sylvie di Giusto, CSP; Elias Kanaris; Stan Phelps; and more. Together, they explore the dynamics of becoming a successful international speaker and the nuances that distinguish it from occasional international engagements. In this session, the esteemed speakers will: Explain how to adapt speeches culturally and contextually to match diverse global audiences, ensuring both relevance and resonance. Argue the significance of building strong, service-oriented relationships with international clients, rather than focusing solely on sales intentions. Outline strategies for defining a clear international speaking strategy by targeting specific regions or industries aligned with personal values and expertise. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bhushan Sethi, partner in PwC's Strategy& consulting business and adjunct professor at NYU Stern School of Business, returns to the show alongside best-selling author and keynote speaker Stan Phelps. Stan, Bhushan, and co-host Mandi McReynolds discuss the significance of trust and transparency in employee engagement and the relationship between well-being and financial performance.

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation.  This updated second edition shines a spotlight on the power of AI, data, and analytics, featuring over 400 case studies that exemplify how companies are elevating the customer experience. The New Frontier of Competitive Advantage As customer experience solidifies its position as the ultimate battleground for differentiation, the quest for a competitive edge becomes more challenging.  Echoing the wisdom of former GE CEO Jack Welch, the book emphasizes that true advantage lies in learning about customers more rapidly and effectively than competitors and translating these insights into swift, decisive action. Blue Goldfish 2.0 presents a compelling argument that the fusion of knowledge and agility is no longer just aspirational; with AI, it's entirely achievable.  This edition delves deep into how artificial intelligence, coupled with the strategic use of data and analytics, can catapult a business into unparalleled customer connection and market dominance. The Core Principles: The 3 R's & The 8 Types of Blue Goldfish At the heart of Blue Goldfish 2.0 are the foundational 3 R's: Relationship: Crafting personalization at scale. Responsiveness: Acting with speed and precision. Readiness: Anticipating customer needs before they arise. Expanding upon these principles, the book outlines eight innovative ways businesses can harness technology, data, and AI. These eight types of Blue Goldfish showcase diverse strategies for leveraging cutting-edge tools to transform insights into impactful actions. Are You Ready to Dive Into the Blue? Whether you're looking to refine your approach to customer service, overhaul your data strategy, or fully integrate AI into your operations, Blue Goldfish 2.0 offers a treasure trove of examples, techniques, and insights. It challenges readers to ask themselves, "What's my Blue Goldfish?"—inviting businesses of all sizes to explore how they can use info-sense to distinguish themselves in a crowded marketplace. Dive into Blue Goldfish 2.0 to discover how to turn the dual levers of knowledge and agility into a sustainable competitive advantage, ensuring your place at the forefront of the customer experience revolution. ABOUT THE AUTHOR: Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/blue-goldfish-2-stan-phelps

Stan Phelps, CSP, of Goldfish, shares his expertise on how every aspect of your speaker representation communicates something about your brand. Discover elite tips to ensure that your every move contributes positively to your professional image. Live at the 142nd Annual AENC Trade Show! Connect with guest here: linkedin.com/in/stanphelps Connect with Jasmin here: LinkedIn Community Love: Review Our Podcast Listen To Our Podcast On Your Favorite App Our Resources: Our Speaker and Thought Leadership Resources

Minter Dialogue with Stan Phelps Stan Phelps, who is known for his distinct pink glasses and vibrant approach to marketing, has spent decades refining the art of standing out. He has been a prolific author, with his "Goldfish" series, qualified by a spectrum of colors, each representing a different aspect of business and marketing. In this episode, Stan delves into the importance of customer experience over the product itself, the power of prioritizing employees to drive engagement, and the significance of catering to your most valuable customers and employees. He shares his journey from "Purple Goldfish" through to "Pink Goldfish 2.0," highlighting the evolution of his ideas and the necessity of updating his work to reflect the current business landscape. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Stan Phelps, an author and speaker, uses color symbolism in his 'The Goldfish' series to represent marketplace dynamics. He suggests goldfish as a metaphor for market growth, emphasizing the importance of internal growth in a business. Stan advises companies to differentiate themselves from competitors through unique characteristics and stresses the importance of managing remote teams and setting clear expectations. He underscores the role of purpose and intent in delivering superior customer experiences, advocating for small, value-driven actions and balanced messaging to build trust without seeming inauthentic. Key Takeaways: [05:23] Stan Phelps shares the difficulty organizations face, emphasizing differentiating through the "why" and "how" of their operations. Customer experience becomes paramount, asserting that a brand is now defined by customer perceptions and recommendations. He advises centers on providing added value and ensuring a streamlined, low-maintenance experience for customers. This approach, derived from studying numerous organizations, is likened to a dating theory of seeking high value and low maintenance. He also suggests strategic brand strategies as a means of standing out in the marketplace. [09:46] He emphasizes the interdependence of brand, customer, and employee experiences, prioritizing employees for a positive workplace culture. Stan mentions that engaged and happy employees are crucial for creating enthusiastic customer advocates. He also introduces the concept of the "Green goldfish," symbolizing that, especially for younger generations, monetary compensation is important but not the sole focus. Beyond financial rewards, creating an environment that fosters a sense of belonging and personal growth is deemed crucial for employee satisfaction and career fulfillment.   [16:36] Stan Phelps emphasizes that effective leaders grant freedom and flexibility while managing expectations and establishing guardrails to ensure a unified direction. Acknowledging the benefits of flexibility for both employees and the company, he suggests finding a balance by setting boundaries. Additionally, regarding compensation, Stan advises against solely focusing on this factor, emphasizing the importance of a holistic approach to employee satisfaction, including onboarding and continuous support in their new roles.  [18:51] He acknowledges that in the era of remote work via Zoom, the challenge for leaders is to cultivate company culture when physical presence is limited. He proposes a nuanced approach, suggesting occasional in-person gatherings, balancing mindful togetherness with individual flexibility. Stan highlights the importance of these moments for fostering serendipity, mentoring opportunities, and strengthening bonds. [21:22] Stan Phelps draws parallels between the growth factors of goldfish and organizations, highlighting five key reasons for their growth. Firstly, the size of the bowl or pond correlates with the market size in business—the larger the market, the greater the growth potential. Secondly, growth is impacted by the number of competitors, with an inverse relationship—fewer competitors often lead to more growth. The third factor, previously challenging but influenced by external events, is the quality of the surrounding environment, akin to economic factors in business. The fourth reason relates to a goldfish's early months, mirroring an organization's critical initial period. Lastly, he mentions the large number of siblings a baby goldfish has, connecting it to organizational growth dynamics. [25:38] He explores the human dynamic of intent and competence, explaining that people instinctively assess others by asking two questions: the intent towards them (friend or foe) and the ability to carry out that intent. He also mentions the overuse of discussing "why" in business, asserting that actions speak louder than words.  [36:00] Closing Quote: Remember, he who learns but does not think is lost; but he who thinks but does not learn is in danger. - Confucius   Quotable Quotes: “It's about finding signature ways that you can stand out in the marketplace.”   "Great leaders provide people with freedom and flexibility while also managing expectations effectively."   “Leaders keep people all going in the same direction.”   "It goes beyond the market economy and transactional mindset, urging to do a little bit extra."   "I believe the biggest myth in business is meeting the expectations of the customers we serve."   "You either exceed expectations or fall short."   "I believe that emphasizing value and maintenance are two significant factors in differentiating the experience you provide."   "The quality of the surrounding environment you're in also influences your growth."   These are the books mentioned in our discussion with Stan: Resources Mentioned:  The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Stan Phelps LinkedIn  Stan Phelps Twitter | Stan Phelps Instagram | Stan Phelps Website |

Stan Phelps is a TEDx speaker, Forbes contributor, IBM futurist and Certified Speaking Professional that focuses on the future of customer experience. Throughout his career, Stan held many marketing leadership roles with Adidas, International Management Group, the PGA of America and Synergy. He's the best-selling author of the Goldfish Series of books. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 600 events in 19 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. To learn more or to speak to Stan go to STAN PHELPS SPEAKS or you can contact me at brian@franchisesimply.com.au or 61 417 211 366.

Today Gina welcomes the definition of a differentiator. Stan Phelps, author, keynote speaker, and workshop facilitator discusses his unique concept of the 'Goldfish Series' - a set of books focusing on various aspects of business strategy, all symbolized by different colored goldfish. Phelps explains the idea behind each color, such as purple representing differentiation and customer experience, or green symbolizing employee well-being. He also introduces the 'Diamond Rule', a concept that integrates both self-understanding and empathy into handling business under pressure. He elaborates on various business behavior styles symbolized by animals, like Rhino (control), Deer (influence), Porcupine (power), and Bear (authority), that help to identify individual and team characteristics in a business environment. Highlights  - Stan Phelps' Background and Achievements  - Stan's Unique Approach to Differentiation  - Stan's Goldfish Metaphor Explained  - The Significance of the Color Purple in Stan's Book  - The Concept of 'Lanyap' and Its Importance in Business  - Stan's Journey to Writing His First Book  - The Importance of Exceeding Customer Expectations  - The Green Goldfish: Prioritizing Employee Engagement  - The Importance of Transparency in Business  - The Impact of Effective Onboarding on Employee Retention  - The Trilogy of Stan's Goldfish Books  - Understanding the 80/20 Principle in Business  - Exploring the Law of the Vital Few and the Trivial Many  - The Evolution of the Goldfish Series  - The Black Goldfish and the Future of the Series  - Introducing the Goldfish Tank Program  - Discussing the Diamond Rule  - Understanding Behavioral Styles in Business  - Applying the Diamond Rule in Sales and Business Level up with Sales Gravy & Sales Gravy University More about Gina Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic Gina is a Master Sales Trainer for Jeb Blount's Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.  “Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.  

Episode 379 features Stan Phelps, a TEDx speaker, Forbes contributor, IBM futurist, and Certified Speaking Professional that focuses on the future of customer experience and employee engagement.Find Stan Online:Website: https://stanphelps.comLinkedin: https://linkedin.com/in/stanphelpsTwitter: https://twitter.com/StanPhelpsPG=============================Connect with the host, Brian Ondrako:=============================Website: https://brianondrako.com/Youtube: https://www.youtube.com/@brianondrakoTwitter: https://twitter.com/brianondrakoInstagram: https://www.instagram.com/brianondrako/Linkedin: https://www.linkedin.com/in/brianondrako/Newsletter/Blog: https://brianondrako.com/subscribe=============================This episode is brought to you by LMNT, the delicious, sugar-free electrolyte drink mix. As someone who is active with CrossFit and other activities, I take LMNT 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs as electrolytes are vital to helping relieve hunger, cramps, headaches, tiredness, and dizziness.For a limited time, listeners of the Just Get Started Podcast can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/justgetstarted Hosted on Acast. See acast.com/privacy for more information.

Learn the business of public speaking and book writing. Today we are talking to Stan Phelps, a Forbes contributor, TEDx speaker, IBM futurist, and certified speaking professional. He's the bestselling author of the popular Goldfish business book series (https://stanphelps.com/) including his first book, Purple Goldfish: 12 Ways to Win Customers & Influence Word of Mouth, which is all about delivering extraordinary customer experiences. We go behind the scenes today with Stan to talk about how he launched his speaking career, and how we got started writing books and developing his business and influence. This is the Brands On Brands Podcast with Brandon Birkmeyer. https://www.brandsonbrands.com/podcast GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit

In this episode of Selling From The Heart, co-hosts Darrell Amy and Larry Levine invite guest Stan Phelps to discuss the importance of compassion and differentiated experience in sales. Stan shares his perspective on compassion, emphasizing the need to go beyond empathy and truly care about clients. The conversation explores the concept of "upgrading your humanware" by understanding oneself and clients' behavioral styles. Stan introduces the Diamond Rule, a framework that combines elements of the Golden Rule and the Platinum Rule, emphasizing the value of treating clients the way they want to be treated. The episode also delves into the goldfish metaphor, highlighting five factors that contribute to growth in both goldfish and businesses. Stan's book series, featuring different colors to represent aspects of customer experience, is also discussed. Listeners are encouraged to connect with Stan Phelps on LinkedIn and explore his books on Amazon.ABOUT THE GUESTStan Phelps is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is also an Instructor for the ANA School of Marketing and Rutgers Business School.A show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.A masterful storyteller who quickly connects with audiences, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Stan to show up early, arrive prepared, and disrupt the all-work-and-no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can't help but talk about — and won't soon forget. KEY TAKEAWAYSCompassion in Sales: Selling from the heart means conducting business with compassion, going beyond empathy to truly caring about the customer's needs and well-being.Importance of Warmth: Warmth and sincerity are valued more than competence in building trust and relationships with customers.Differentiated Experience: Differentiating yourself in sales is not just about what you do, but why you do it, how you do it, and the experience you provide.Five Factors of Growth: Just like goldfish, businesses have five factors that influence their growth: market size, competition, external environment, early performance, and differentiation.Controllable Factors: Of the five growth factors, you have control over differentiation—how you stand out, why you do what you do, and how you build relationships.Word of Mouth: Word of mouth and referrals are crucial for business growth, and they are earned by providing exceptional experiences and going above and beyond for customers.Lagniappe: The concept of "lagniappe" or "land yap" from New Orleans emphasizes the importance of doing a little extra to honor the customer relationship and create memorable experiences.Diamond Rule: The Diamond Rule combines elements of the Golden Rule (treat others as you want to be treated) and the Platinum Rule (treat others as they want to be treated) by first managing yourself under pressure and then understanding and reducing pressure for your clients.Understanding Behavioral Styles: Recognizing that people have different behavioral styles helps you adapt your approach to meet their specific needs and preferences.Continuous Learning: To succeed in sales, it's essential to continuously learn and improve your people skills, communication, and ability to build relationships.QUOTES"Selling from the heart is simply doing business with compassion." - Stan Phelps"Compassion is about truly caring about [your clients] and understanding that their shoes might be... three sizes too small." - Stan Phelps"Differentiation isn't just about what you say; it's about what you do and how you do it." - Stan Phelps"It's less about the transaction and more about the relationship." - Stan Phelps"We gather every Friday for the Selling from the Heart Insiders group, and if you'd like to learn more about that, we sure would love for you to join us." - Darrell Amy"The biggest myth in business is this idea of meeting expectations." - Stan Phelps"The Diamond Rule takes the best elements of the Golden Rule and the Platinum Rule." - Stan PhelpsLearn more about Stan: LinkedIn: https://www.linkedin.com/in/stanphelps/Learn more about Darrell and Larry: Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/ Got a video about how you sell from the heart? Share it by texting VIDEO to 21000.Please visit BarnesandNobles.com to order your copy of the rerelease of the Selling from the Heart book. SUBSCRIBE to our YOUTUBE CHANNEL! https://www.youtube.com/c/sellingfromtheheartPlease visit WHY INSTITUTE:https://whyinstitute.com/Please go to WORK BETTER NOW:https://www.workbetternow.com/Click for your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/dailyCheck out the 2023 Authentic Selling Challenge:https://authenticsellingchallenge.com/Get your Insiders Group FREE PASS here:https://www.sellingfromtheheart.net/free-pass

Today we are excited to be joined by Stan Phelps, CSP, a Forbes contributor, TEDx speaker, IBM Futurists Certified Speaking Professional, and best-selling author of the Goldfish Series. As a show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. In this episode, Stan shares his journey from being a marketer to a full-time author and speaker. He discusses the value of vulnerability and authenticity and focuses on identifying one's strengths, embracing imperfections, and delivering meaningful experiences for clients. Stan also shares valuable insights on finding a balance between family and work commitments, setting boundaries, and staying present with loved ones amidst a demanding professional life.   Join us today as we discuss these things: 1:41 – Stan's transition from a marketer to a full-time author and speaker + Why balance is so important to him 4:33 – Finding your ideal client + standing out in the marketplace by doing things differently from the norm 11:08 – The power of embracing your uniqueness and flaws, amplifying your strengths, and being authentic in connecting with your audience 17:47 – Stan reflects on finding boundaries and figuring out what speaking opportunities to pursue + delivering with 100% commitment and integrity 24:11 – Stan's advice for those who are struggling to be present     RESOURCES Learn more about Stan:  https://stanphelps.com/   Linkedin: https://www.linkedin.com/in/stanphelps/     Email: travis@travisparry.com YouTube: https://www.youtube.com/channel/UC46ekvB-U-CJDdsd7aqJMuA  Get Travis' newest book!      

Fifteen Minute Fridays episode #29 with Stan Phelps. Sampling is one of the most critical aspects of marketing that we often overlook. It's not only meant for prospective customers, but it's also essential for our existing customers. Sampling for customers can help build their lifetime value and create long-term relationships with them. It goes beyond the transactional nature of business and helps establish a personal connection with the customers. One crucial aspect of creating a memorable customer experience is by focusing on creating an exceptional employee experience. When employees are happy and satisfied, they tend to provide better customer service, leading to higher customer satisfaction and loyalty. It also helps differentiate your brand from your competitors and give your customers a reason to talk about their experience with you and recommend your business to others. In this episode, we are thrilled to welcome back Stan Phelps, a keynote speaker, workshop facilitator, and the author of the Goldfish Series of books. Stan shares his insights into the meaning of sampling and how it can differentiate your customer relationships. He also shares a case study and practical tips on how to make your clients happy to pay you. Don't miss out on this exciting conversation with Stan as we explore the power of sampling for customers and how to create a memorable customer experience that leads to long-term customer relationships. Quote Of The Day: “Sampling is the lowest hanging fruit in all of marketing.” ~ Stan Phelps Timestamp: [00:20] Intro [01:44] Quote of the day; "Sampling is the lowest-hanging fruit in all of marketing." ~ Stan Phelps [02:03] What is sampling? [04:31] Case study of B2C sampling by Stacy's Pita Chips Company [09:00] Example of B2B sampling [12:13] How to differentiate your customer relationships and make your clients happy to pay you [13:58] Stan's previous episode: https://realbusinessconnections.com/episode/stanphelps/ [14:09] How to connect and learn more from Stan Stan's Goldfish Series of books on Amazon: https://bit.ly/3ZWsddG Website: https://stanphelps.com/ [15:50] Integration assignment Key Takeaways: "Sampling is the lowest hanging fruit in all of marketing." ~ Stan Phelps [01:44] Sampling is the idea of giving your customers additional taste and letting them try out an additional capability [02:57] "The more products and the more things that you can do for a customer, the less they become a potential flight risk." ~Stan Phelps [11:11] Sampling is one of the little things you can do to go above and beyond the transactional nature of business [12:13] Integration Assignment: Find out what part of your business or capability is often overlooked but is really appreciated by your customers. Then figure out ways to sample that product or service as part of going above and beyond for your customers. People Mentioned and Other Resources: Stacy's Pita Chips Company: http://bit.ly/3Jgy4Uk Purple Goldfish 2.0: 10 Ways to Attract Raving Customers: https://bit.ly/3YKTVss Black Goldfish: 10 Keys to Creating a Differentiated Experience: https://bit.ly/3YE9AtK Keep In Touch with Stan Phelps: Website: https://stanphelps.com/ LinkedIn: https://www.linkedin.com/in/stanphelps/ Facebook: https://web.facebook.com/PurpleGoldfishBooks Twitter: https://twitter.com/StanPhelpsPG — Follow Balbert: Facebook www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: www.linkedin.com/in/balbertmarkting Website: https://www.realbusinessconnections.com/ – FMF is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode 50 w/ Stan Phelps! Watch The Full Episode: https://youtu.be/QiEuhP8lU0M ---- Full Show Notes: https://realbusinessconnections.com/episode/stanphelps/ ---- During this episode, you will learn about; [00:00] Episode intro and a quick bio of our guest; Stan Phelps [06:34] Stan's rainbow of 11 colored goldfish. [13:04] An example of a business that has the massive goldfish differentiation [18:23] Stan's background [27:38] Value-based techniques to differentiate [33:22] Purple, Green, and Gold Goldfish [35:20] Case study on the impact of doing a little something extra on sales [44:54] “The pick-end rule” [46:25] Ben's biggest takeaway from reading Pink Goldfish [48:40] Flawesomeness [52:01] What Stan is working on right now and how we can support him [53:14] How to reach out, connect, and learn more about Stan [52:43] Homework: How to start owning your flaws to be different and unique [54:55] Final Thoughts Key Takeaways: ~ No one has control over their market, their competition, let alone the economy. The only thing you can control is how you differentiate in what you do. It's hard to differentiate with what you offer, but you can differentiate in how you do it and why you do it. ~ [11:54] ~ Referred customers are more valuable to you than the traditionally acquired customer. They stay longer. They spend more money, twice the amount of money as traditional customers, and since they have been referred themselves, they refer up to twice the number over their lifetime. ~ [23:11] ~On time is a myth, people in life are either early or they are late. No one is ever just on time and the same thing applies to the customers we serve each and every day. No one has ever just exactly met the expectations of a customers they serve. We either exceed the expectations or fall short. This gives the choice of doing a little more or a little less. ~ [26:58] ~70% of people buy based on experience, 30% buy solely buy based on price. Given a choice, never compete based on price. It's a race to the bottom. Provide something that makes you different from all of your competition and give your people a reason to talk about you ~ [32:33] ~People make a decision very quickly when visiting an establishment or starting a new job, whether or not they will come back and stay for the long term. How you manage that first impression is key, and before somebody walks out the door, logs off your sight, or hangs on the phone, how you manage that last impression is key. ~ [44:20] ~Every weakness has a corresponding strength to it, but we tend to try to fit in and live by the norms of our industry or where we live. A lot of times, by conforming, we try to correct the things that are unique about us to fit in. What makes us weird, unique, and different is truly what makes us wonderful. ~ [49:05] ~Your brand today is no longer what you tell people it's. It's the differentiated experience your employees deliver, it's what you stand for, how your customers feel, and most importantly, your brand is what your customers and employees tell others about their experience. ~ [52:41] ---- LST is powered by www.balbertmarketing.com

You need innovative ideas to stand out and be ahead of the curve. We often get caught up in the chaos of day-to-day agency operations and retreat into the comfort zone of doing things the same way we've always done them. Today, we're talking you out of that way of thinking and giving you an entirely different framework for approaching client projects. Stan Phelps, an author and keynote speaker with prior agency experience, has a whole new way of thinking about client projects and asking the right questions to build out innovative ideas that will keep clients coming back to you for more.   When we make the time, space, and budget to allow our teams to think outside of the box and take more creative risks, we make space for better, more trusting clients who know you'll hit a home run for them every time. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Creating innovation through action and insights Why we need to be incentivizing our teams and clients to think outside the box The IDEA Framework for mapping out innovative ideas Sometimes it's about learning what our clients don't value Using attribute and journey mapping to learn about customers and how they interact with us How to start asking your clients the big questions that lead to big ideas What to internally evaluate before taking your ideas to a client How to infuse innovation into agency operations as an agency leader

A great conversation in the Leadership Lounge with World Renowned Executive Coach and Author Stan Phelps.  A dive into good leadership and a review of his Goldfish Series books.  How he got started and what he sees as "what good looks like".  A longer episode but So Worth It!!!

6 Behaviors to Develop Loyal Customers and Employees Through SIMPLE Customer Experiences  This week, we welcome Matt Lyles to the Digitally Irresistible podcast. Matt is a keynote speaker, customer experience consultant, and host of the SIMPLE brand podcast. He's also writing a book by the same name: “SIMPLE brand.” Matt enjoyed a long career with FedEx leading their brand strategy and guiding the effort to redefine their customer experience. Today, he helps companies deliver experiences that create loyal customers and loyal employees—all through the power of simplicity. On this episode, we discuss the six behaviors any brand can use to create SIMPLE customer experiences. A Passion for Simplicity For many years, Matt Lyles handled marketing and branding for FedEx. He led FedEx brand strategy, guiding their effort to redefine the overall FedEx customer experience and teach it to 500,000 people across the globe. Matt and his team grounded the FedEx brand experience in simple customer experiences. Their strategy was so effective that organizations reached out to Matt's team to present about the FedEx brand at conferences. No one on the team felt especially comfortable presenting, but Matt knew it was an opportunity to grow his career by speaking in front of crowds. And the more he did it, the more he loved it. Matt enjoyed all of his experiences at FedEx, but as his passion for simplicity and public speaking grew, he decided to share the benefits of simple brand experiences with businesses across the globe.  Simplicity in CX Delivery Matt explains how today's world is evolving at a rapid pace and customer expectations have never been higher. At the same time, he says customer loyalty is at an all-time low with consumers being bombarded by different experiences, many of which are complicated. As previous Digitally Irresistible podcast guest and CX thought leader and author Stan Phelps said, it's important to differentiate based on experience. Thinking about the different things consumers are bombarded with every day and the complexity of our lives, Matt knows firsthand that the best way for brands to differentiate is through their customer's experience. Customers say the best experience is a simple experience. 6 Behaviors of SIMPLE Brand Experiences Keeping things simple, isn't as simple as just that. It takes thought and planning.  Matt has turned SIMPLE into an acronym that outlines six key behaviors his research has shown the world's simplest brands implement to create the simplest experiences for their customers. Matt has created a SIMPLE Playbook comprised of these six behaviors that any brand and its employees can integrate into their approach to deliver a simple customer experience. This will help earn more loyal customers and employees to maximize long-term customer lifetime value.  These six behaviors are: 1.   Simple Never Stops Matt says things will always need to be simplified so we should continually assess what we can do to make things simpler and simpler. As the world continues to evolve, things will inherently get more complex. When you reach a point where you think your experience is simple, it may not still be simple enough a year or two later. 2.   Innovate to Stay Ahead It's important to look ahead, innovate, and consider ways to continually simplify for the future. What will impact customers and what proactive measures can you take to offer experiences that meet those challenges at touchpoints throughout the customer experience? 3.   Minimize Barriers Think about what you can do to minimize barriers that prevent customers from enjoying the full experience you deliver. Some companies, for instance, allow their frontline support staff to offer customers only the minimum level of support needed to solve their problem. Some brands, however, empower their employees to provide first-call resolution and solve the customer's problem without the need to refer them to someone else. This boosts customer satisfaction and differentiates them from competitors. 4.   Prune It Back Just as expert gardeners know, if you want to promote plant growth, you have to prune. In customer experience, for example, this means pruning back a complicated 12-step process to six simple steps, or maybe even three. It could mean if you offer a variety of products and services that give your customers decision fatigue, prune back your offerings to help simplify what customers must decide between. Changes to the grocery shopping experience during the early days of the pandemic are an example of this. Instead of making customers shop the traditional way by driving, parking, walking around the store, standing in line, and checking out, a number of grocery retailers pruned back the process and enabled customers to order their groceries online, drive up to a designated spot at their local store, and have their groceries brought directly to their car. Some grocery store chains then further pruned back when third parties began delivering groceries to customers' homes. In 2023, some retailers are actually bringing groceries inside the customer's house and storing them in the customer's refrigerator and pantry. Matt says maybe the next iteration will involve the retailer sitting at the table and making your kids eat their vegetables! 5.   Lose the Jargon Speak simply. Clear and concise communication makes it easy and quick for customers to understand. In their book, “Made to Stick,” Chip and Dan Heath talk about how we're all cursed with the knowledge that we use to communicate about our company and our industry. But this turns the average customer off because they don't understand it. With all the complexity in our lives, customers don't have time to figure out what a company is saying. We need to make it easier for them by using clear, concise, simple language. Even if you think your industry necessitates jargon, know that there will be disruptors in your industry who embrace simple experiences and simple language.  Once such industry is insurance. Many insurance carriers use similar language about protecting against damage to your home or safeguarding your assets, and consumers may find this communication hard to understand.  But some insurance companies are simplifying how they talk to customers. They're gaining customers quickly through simple language like, if your home is damaged, we will cover the repair cost. This makes it easy for the customer to understand and it appeals to the consumer's emotions—they're covered in times of loss and hardship. 6.   Empathize With the Customer Understand your customer and what they go through on a day-to-day basis. What are their external goals, their external challenges, and what are their internal struggles? Think about how you can solve or minimize those through your offerings. This includes thinking about the words you use to help the customer feel comfortable. Another way to empathize with your customers is to talk to them, listen to them, and observe them. When you observe your customers—especially when they're using your product or service—you can understand what they're going through and identify struggles that inform how you can further simplify their experience. Keeping It SIMPLE for All Employees  Matt reminds us that customer experiences are designed and delivered by people. His six SIMPLE behaviors are developed to be easy to instill in every employee regardless of their role, whether they're a C-suite executive or a frontline customer service agent. These behaviors have been embraced at all levels and promote employee engagement. What Matt Does for Fun Matt spends his free time with his wife and two young sons. They enjoy checking out different events, going out to eat, and having movie nights together. Living in Nashville, they also enjoy the excellent live music scene, which is made even better when Matt brings one of his sons to a concert. To learn more about Matt and his SIMPLE methodology, connect with him on LinkedIn, Twitter, and his website www.mattlyles.com. You can also visit www.mattlyles.com/iqor to access his SIMPLE Playbook which reviews the six behaviors discussed on this episode along with exercises and questions to help instill them. Watch the video here. Read the blog post here. 

Learn Speak Teach Episode 50 w/ Stan Phelps! Watch The Full Episode: https://youtu.be/QiEuhP8lU0M ---- Full Show Notes: https://realbusinessconnections.com/episode/stanphelps/ ---- During this episode, you will learn about; [00:00] Episode intro and a quick bio of our guest; Stan Phelps [06:34] Stan's rainbow of 11 colored goldfish. [13:04] An example of a business that has the massive goldfish differentiation [18:23] Stan's background [27:38] Value-based techniques to differentiate [33:22] Purple, Green, and Gold Goldfish [35:20] Case study on the impact of doing a little something extra on sales [44:54] “The pick-end rule” [46:25] Ben's biggest takeaway from reading Pink Goldfish [48:40] Flawesomeness [52:01] What Stan is working on right now and how we can support him [53:14] How to reach out, connect, and learn more about Stan [52:43] Homework: How to start owning your flaws to be different and unique [54:55] Final Thoughts Key Takeaways: ~ No one has control over their market, their competition, let alone the economy. The only thing you can control is how you differentiate in what you do. It's hard to differentiate with what you offer, but you can differentiate in how you do it and why you do it. ~ [11:54] ~ Referred customers are more valuable to you than the traditionally acquired customer. They stay longer. They spend more money, twice the amount of money as traditional customers, and since they have been referred themselves, they refer up to twice the number over their lifetime. ~ [23:11] ~On time is a myth, people in life are either early or they are late. No one is ever just on time and the same thing applies to the customers we serve each and every day. No one has ever just exactly met the expectations of a customers they serve. We either exceed the expectations or fall short. This gives the choice of doing a little more or a little less. ~ [26:58] ~70% of people buy based on experience, 30% buy solely buy based on price. Given a choice, never compete based on price. It's a race to the bottom. Provide something that makes you different from all of your competition and give your people a reason to talk about you ~ [32:33] ~People make a decision very quickly when visiting an establishment or starting a new job, whether or not they will come back and stay for the long term. How you manage that first impression is key, and before somebody walks out the door, logs off your sight, or hangs on the phone, how you manage that last impression is key. ~ [44:20] ~Every weakness has a corresponding strength to it, but we tend to try to fit in and live by the norms of our industry or where we live. A lot of times, by conforming, we try to correct the things that are unique about us to fit in. What makes us weird, unique, and different is truly what makes us wonderful. ~ [49:05] ~Your brand today is no longer what you tell people it's. It's the differentiated experience your employees deliver, it's what you stand for, how your customers feel, and most importantly, your brand is what your customers and employees tell others about their experience. ~ [52:41] ---- LST is powered by www.balbertmarketing.com

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School. A show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results. A masterful storyteller who quickly connects with audiences, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Stan to show up early, arrive prepared, and disrupt the all-work-and-no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can't help but talk about — and won't soon forget. Find Stan's keynotes and workshops at StanPhelpsSpeaks.com. Learn More About Stan - Click Here

Today Stan Phelps tells you how he became a certified professional speaker and the growth prospects you can achieve if you do speaker events. Stan is a TEDx speaker, Forbes contributor and Certified Speaking Professional who focuses on customer experience, employee engagement, technology, differentiation, and purpose. In this week's episode you'll learn: How to add value to your customer's experiences How to generate better social proof for yourself Stan's Goldfish methodology for your business Check out the episode now! And subscribe to get more episodes like this one!

What are the 10 keys to creating a differentiated experience ? What is the metaphor of goldfish that has inspired your book series? What are the key learnings from your book Pink Goldfish OR How does one defy normal, exploit imperfections and captivate customers ? How do your flaws make you awesome? How can we contribute to the happiness of customers, employees, and society ? How can Happiness be the ultimate currency in business? What is G.L.U.E. in context of differentiation via added value? How can little things add value or make it easier for customers? What could be these little things, please explain with examples Stan answers the above questions and many more as he conducts a masterclass on creating a differentiated customer experience. Stan Phelps is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is also an Instructor for the ANA School of Marketing and Rutgers Business School. Please visit his website https://stanphelps.com/ Connect with Stan on Linkedin https://www.linkedin.com/in/stanphelps/ Email him at stan@purplegoldfish.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Stan 02:32 Goldfish as a Metaphor of Growth - Five Reasons Why Goldfish Grows - 10:25 Differentiated Experience -Referred Customer is 4X Valuable 13:25 Purple Goldfish - Finding Ways of Differentiating Experience 'Signature Extras' - Warm Chocolate Chip Cookie by Double Tree Hotel by Hilton 17:59 Sampling as a Way of Demonstrating Additional Capabilities to Current Customers -Izzy's Ice Cream Mini Scoop 21:20 How do your Flaws Make You Awesome OR FLAWSOME - Buckley's Cough Syrup 27:25 Antagonizing Some Customers- Alamo Drafthouse Cinema 30:25 Exposing Yourself - Snowbird Ski resort in Utah 34:45 Differentiation Strategies - Cow , Peacock, Zebra, Polar Bear 39:56 Being Unique & The 6 As of Uniqueness 44:19 Business 5.0 OR Putting Happiness to the Centre of Business - Southwest Airlines, GE MRI Machine Experience 55:10 3 Rs of Differentiation - Cross Selling Different Products at Different Life Stages -Westpac Bank, Australia 58:32 Talent Show - Bar Tricks 01:01:04 Rapid Fire - Personally Speaking with Stan Phelps 01:02:28 Connecting with Stan Phelps Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

Stan Phelps is an Experience Architect at 9 INCH. He believes the longest and hardest nine inches in marketing is the distance between the brain and the heart of a customer. 

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School. A show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results. A masterful storyteller who quickly connects with audiences, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Stan to show up early, arrive prepared, and disrupt the all-work-and-no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can't help but talk about — and won't soon forget. Find Stan's keynotes and workshops at StanPhelpsSpeaks.com. Learn More About Stan - Click Here

Does your company want to learn more about how to create a differentiated experience? In this week's podcast episode we are joined by Stan Phelps who works to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences. He has authored six books about customer experience and employee engagement that all focus on the little ways to drive differentiation. Tune in and take part in the valuable insights Stan shares on this topic.   “Your brand today is no longer what YOU tell people it is, it's the differentiated experience that your EMPLOYEES deliver” - Stan Phelps.    If you want to know more or get in touch with Stan, you'll find more information in the links below:  https://www.linkedin.com/in/stanphelps/   https://stanphelps.com    

Exceeding Customer Expectations Through a Differentiated Experience Drives Loyalty and Sales  This week, we welcome Stan Phelps to the Digitally Irresistible podcast. As a keynote speaker and workshop facilitator for numerous brands, Stan delivers the message that a purposeful differentiated experience (DX) wins the hearts of employees and customers. Stan shows how differentiation ultimately boosts loyalty, retention, referrals, and bottom-line results. He also says that differentiation isn't just about what you say, it's about what you do and, more importantly, how you do it and why you do it. Stan leverages his collection of more than 5,000 case studies to engage his audiences with practical ideas that inspire action.  On this episode, Stan shares the I.D.E.A. framework—his step-by-step method to communicate how to adopt and implement a differentiated experience.   A Quest to Exceed Customer Expectations  Stan worked in marketing for two decades, beginning on the agency side at IMG before working for several large brands (Addidas, the New York Yankees, and PGA of America). He later returned to the agency side to do experience marketing at Synergy. While there, he created larger-than-life experiences during the advent of social media and saw first-hand how quickly marketing was evolving.  In 2009, he had a moment of truth about the seemingly elusive goal of meeting customer expectations. This led him to collect and analyze more than 1,001 examples of companies that purposely go above and beyond to exceed customer expectations.  That journey led to his first book, "Purple Goldfish," which is now one of more than a dozen books in a series he has written about creating a differentiated experience.   The I.D.E.A. Framework   Stan's I.D.E.A. framework is an acronym that outlines how brands can create a differentiated experience to exceed customer expectations. Each phase of the framework involves a straightforward three-step process.  Inquire  In the I.D.E.A. framework, an improved customer experience begins with the inquire phase. This phase helps you build personas of the customers you serve in three simple steps.  Gather insights to best understand the customers you serve.  Look at things from your customers' perspective. Think about all the experiences along their customer journey and consider how they relate to you as a brand.  Use the information you gain to uncover gaps and opportunities throughout the customer experience. A gap is a friction point where you can improve a specific part of the customer experience to better meet customer expectations. Opportunities are key moments within the customer experience that you can elevate to create a truly amazing experience.   Stan sums up this phase with a quote from the late Jack Welch, former chairman and CEO of General Electric, who said, "There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition."  Design  The design phase provides an outline for identifying the parts of the customer journey you want to address and how you plan to improve them.  First, set your focus on what you plan to address. Identify the most critical gaps you want to fix as well as the most promising opportunities to elevate the customer experience.  Once you've set your focus, begin asking big questions to explore different ways you could address the gaps and opportunities. What would you do if you had a year to make the improvements? What if you had a million dollars? What if you had 10 minutes and $10, how would you implement your changes?  Then brainstorm and design ideas that address your gaps and opportunities. Think big while also grounding your ideas in reality. Consider how other industries have solved similar issues.  Evaluate  Once you have developed some ideas, evaluate the best ones on your list.    The evaluate phase begins internally to ensure you have the capability to deliver on the idea. Look within the organization to answer questions such as the resources it would take to implement the idea, whether you have the organizational bandwidth to deliver on the idea, and if the benefits outweigh the costs associated with the idea.  Once you've assessed internal capabilities, begin the external validation process. Test your ideas in a focus group, do surveys, or run them by a customer advisory board to validate that your opinions about the ideas align with what the customer thinks of them. There's often a disconnect between what we think and what customers actually feel; external validation strengthens your plan before you allot resources to the next step.  The third and final step is the pilot phase. Test your solution in a specific market or in a limited fashion to validate its effectiveness. If the pilot is successful then you're ready for the last stage.  Advance  Advance is where the rubber hits the road—where you begin large-scale rollout of the plan.  Incorporate the feedback you learned from the pilot and achieve buy-in. Secure the budget and resources you need to effectively implement the idea.  Plan the rollout by training your team and creating the processes and procedures to carry out the idea.  Determine how you're going to measure improvement to the experience on an ongoing basis. This critical step takes you back to the inquire phase to ensure you continue to achieve what you set out to do.  Taking a Holiday With a Differentiated Experience  One example of the I.D.E.A. framework in action comes from the hospitality industry. An all-inclusive vacation group that offered week-long vacation packages for guests wanted to identify the gaps and opportunities in their customer experience to make it the best it could be.    Utilizing the I.D.E.A. framework, they stepped into the customers' shoes and went on a holiday. They found that guests loved the week-long experience, but the final day of the vacation presented opportunities for improvement. Guests would check out of the hotel with time to spare before they departed the resort. During this waiting period, they felt forgotten and ignored—they no longer had full access to the facilities and the staff had moved on to a new group of guests.   Based on that insight, the group set out to design a better experience for these departing guests. They knew the last day of the trip left a lasting impression and they needed to make it the best it could be. After brainstorming and assessing ideas, they implemented one called "Departure Beach." This was a lounge they created within the resort where departing guests could enjoy a designated experience just for them on their last day of vacation. This capped a fantastic week-long experience and left them with a positive impression that was worth repeating.  A Differentiated Experience That Drives Loyalty  By methodically implementing an organized approach to elevating the customer experience, brands can gain insight into the customer journey and identify ways in which they can exceed customer expectations. By inquiring to know more about your customers and their experience and designing, evaluating, and advancing ideas to make those experiences the best they can be, brands can create remarkable experiences that customers want to share.  What Stan Does for Fun   For Stan, golf has been the silver lining of the pandemic. After giving up the game for several years, Stan reignited his interest in golf with his two teenage boys over the past few years and they enjoy spending time together. Being outside, exercising, and immersing themselves in nature adds to its appeal.  To learn more about Stan and the I.D.E.A. framework, connect with him on LinkedIn (#the1299), Twitter, and on his website at https://stanphelps.com.  Watch the video here. Read the blog post here.  

In this week's episode of the SIMPLE brand podcast, I talk with Stan Phelps, author of Purple Goldfish 2.0!Stan's the founder of Purple Goldfish think tank.And Stan's the bestselling author of the Goldfish series of books. That's 13 books that focus on all the various ways to help brands drive differentiation, increase loyalty, and promote positive word of mouth.If you want to brand out from the crowd, it's not going to happen through your product or pricing. It's going to happen through the differentiated experience you deliver.And a differentiated experience isn't just about what you say. It's about WHAT you do and, more importantly, HOW you do it and WHY you do it.Some of the topics we discuss include: The companies that win don't put their customer first. They focus on engaged employees to deliver a remarkable customer experienceThe same five reasons that drive a goldfish to grow are the same reasons your business will growHow the New Orleans creole concept of lagniappe can help you differentiate your brandThere's no such thing as meeting customer expectationsHow to understand our customer's expectations and how to exceed themImproving the customer experience through gaps or opportunitiesOffering free samples to existing customers is more valuable than offering them to potential customersImproving the customer experience through gaps or opportunitiesThe missed opportunities that too many brands don't take with referrals and word-of-mouth marketing RESOURCES FROM THIS EPISODE:Stan's siteStan's book - Purple Goldfish 2.0 Stan on LinkedIn

Quite likely, your competitors are delivering products or services that are very similar to yours, if not the same.  In order to differentiate your brand from the competition, you must provide that little "extra" in customer experience. What does that look like for your business, and how does it positively impact your long-term success? Tune in to a very special podcast episode with business growth expert and author, Stan Phelps, as we dive into his book “Purple Goldfish 2.0: 10 Ways to Attract Raving Customers.” 

Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps About the Book: Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you stand for and how your customers feel about you. And most importantly, your brand is what your customers and employees tell others about their experience. Black Goldfish is an amalgam of the first 10 colors in the Goldfish Series. The color black happens when you put all the other colors together. Here's a quick overview of the colors and 10 keys to creating a differentiated experience: PURPLE - little things that add value or make it easier for customers GREEN - little things that drive engagement and reinforce culture for employees GOLDEN - little things for your “vital few” employees and customers BLUE - leveraging technology, data, and analytics to improve customer experience RED - embracing purpose in business to benefit employees, customers, and shareholders PINK - differentiating by defying normal and exploiting imperfection YELLOW - contributing to the happiness of customers, employees, and society DIAMOND - excelling under pressure in sales and client management GRAY - leading across the five generations in the modern workplace SILVER - rising above distractions to communicate both loud and clear About the Author: Stan Phelps is a best-selling author, keynote speaker, and workshop facilitator. Stan is a TEDx speaker, and an IBM futurist and his writing has been syndicated on top sites such as Forbes, Customerthink, and Business2Community. He has spoken at more than 500 events across Australia, Bahrain, Canada, Ecuador, France, Germany, Holland, Israel, Japan, Malaysia, Peru, Russia, Singapore, Spain, Sweden, the UK, and the US. Prior to professional speaking, Stan had a 20-year career in marketing that included leadership positions at IMG, Adidas, PGA exhibitions, and Synergy. At Synergy, he worked on award-winning experiential programs for top brands such as KFC, Wachovia, NASCAR, Starbucks, and M&Ms. He is the author of The Goldfish series of business books which includes Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Pink Goldfish, Yellow Goldfish, Gray Goldfish, Red Goldfish, Diamond Goldfish, Silver Goldfish, and one other book – Bar Tricks, Bad Jokes And Even Worse Stories: 101 Bar Tricks, Riddles, Jokes and Stories. And, interesting fact – Stan also has a law degree! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/black-goldfish-stan-phelps

Conversation with Stan Phelps, a speaker, the best-selling author of the Goldfish Series of books, a Forbes Contributor, and a marketing instructor for the ANA School of Marketing and Rutgers Business School. Episode on Website

In this episode, Stan Phelps talks about shifting your business paradigm and driving loyalty and sales. He is a keynote speaker and workshop facilitator at StanPhelpsSpeaks.com and PurpleGoldfish.com, in-person and virtual keynotes & workshops that drive differentiation.Stan is a Forbes contributor, TEDx speaker, and certified speaking professional. He is passionate about creating meaningful differentiation to win the hearts of both employees and customers. He aims to increase loyalty, retention, and referrals. Since he focuses on loyalty and business growth, he helps companies shift their business paradigm so that they can build a culture of ongoing commitment rather than a campaign. If you're part of a company with anemic referrals and loyalty, you should reach out to Stan Phelps by going to his website at https://stanphelpsspeaks.com/ or visiting his profile at https://www.linkedin.com/in/stanphelps/.Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

In episode nine of Relationships at Work, host Russel Lolacher chats with multi-author and keynote speaker Stan Phelps, on the ingredients of an organization with purpose, and its impact on the employee experience and workplace culture.Stan shares his experience with...What purpose means for employees and an organizationWhat is the benefit of purposeWhere you can find your company's purposeThe role of belonging in a purpose-driven organizationIf you enjoy the podcast, please subscribe and share with others.For more, go to relationshipsatwork.ca 

Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you stand for and how your customers feel about you. And most importantly, your brand is what your customers tell others about their experience.  Stacy Sherman interviews Stan Phelps, best-selling author of the Goldfish Series, to help you learn new ways of gaining a competitive advantage and achieving bottom-line impact. Learn more at DoingCXRight.com/podcasts

After 10 years and 16 books in the Goldfish series, Stan Phelps brings this final chapter to the value proposition that has been fundamental to the series - the idea that small things done well in the context of how people feel after doing business with your company is the holy grail of success in business. Listen in as Stan talks about the series and how he arrived at the moment he knew it was time to write this book

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Stan Phelps is a Keynote Speaker and Workshop Facilitator at StanPhelpsSpeaks.com and PurpleGoldfish.com. Stan is a Forbes Contributor, TEDx Speaker, and Certified Speaking Professional. He is passionate about creating meaningful differentiation to win the hearts of both employees and customers. He aims to increase loyalty, retention, and referrals. Since he focuses on loyalty and business growth, he helps companies shift their business paradigm so that they can build a culture of ongoing commitment rather than a campaign. If you're part of a company with anemic referrals and loyalty, you should reach out to Stan Phelps by going to his website at https://stanphelpsspeaks.com/ or visiting his profile at https://www.linkedin.com/in/stanphelps/. Kiesha King-Brown is the founder of Differentiated Leadership Consulting. Kiesha is a contract and independent consultant specializing in business and profitability, leadership development, human resources strategy, and DISC. She has over 13 years of executive leadership experience, including several years as an HR professional. Kiesha is passionate about helping leaders grow and develop their retail careers or businesses. If you are a retail leader who is stuck in your development or career, consider reaching out to Kiesha King-Brown by visiting her website, https://www.differentiated-leadership.com, and going to https://www.linkedin.com/in/kieshak/. Axel Meierhoefer is the founder and managing director of AMC Consulting. He specializes in four focus areas: project management; facilitation and teaching; learning, design, and implementation; and mentoring/coaching. Axel worked as a facilitator and lecturer for both European and U.S. universities, as well as managing projects for corporate clients in manufacturing, R&D, services, pharmaceuticals, and education. He holds a long list of certifications related to mentoring, coaching, facilitation, learning, and project management. If you're thinking about investing in real estate or are trying to put together a legacy for retirement, consider reaching out to Axel Meierhoefer by visiting his website, http://www.axelmeierhoefer.com/, and going to https://www.linkedin.com/in/ameierhoefer/. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghost write your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated  Experience (DX) message: Differentiation isn't just about what you say, it's about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He challenges audiences to think differently by exploring new opportunities to be more successful in tomorrow's changing world.     A show and tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.   Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional™, and bestselling author of the 13-book Goldfish Series that begins with Purple Goldfish 2.0 - 10 Ways to Attract Raving Customers.   A masterful storyteller who quickly connects with audiences, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Stan to show up early, arrive prepared, and disrupt the all-work-and no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can't help but talk about — and won't soon forget.   Find Stan's keynotes and workshops at StanPhelpsSpeaks.com.   Contact Stan: Website LinkedIn Twitter

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School. A show and tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results. A masterful storyteller who quickly connects with audiences, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Stan to show up early, arrive prepared, and disrupt the all-work-and- no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectaxtions and inspire audiences in ways they just can't help but talk about — and won't soon forget. Website - https://stanphelps.com Book - https://www.amazon.com/dp/0984983899 // Episode: 009 ...... Your Hosts: - Scott Blair, Co-Founder of Popable - Stephen Brooks, The Pop-Up Retail Expert  Find us online: - Podcast Website - Instagram - Facebook ...... Join the pop-up community marketplace: https://popable.com ...... Send us a voice message: https://popablepodcast.com/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/popable/message Support this podcast: https://podcasters.spotify.com/pod/show/popable/support

Today's interview is with Monika Jo, Director Of Communications at Mursion, a virtual reality platform for professionals to practice and master the complex interpersonal skills necessary to be effective in their roles. This blend of technology and human performance creates a highly realistic training environment that mimics the real-world challenges employees face every day. Monika joins me today to talk about the report that they recently published (The Human Edge in an AI World), what we can learn from it, the importance of EQ, building an empathetic musculature and what Mursion do to try help organisations and individuals get better at being more empathetic in their interactions with customers. This interview follows on from my recent interview – Pink Goldfish, standing out, portmanteaus and wabi-sabi – Interview with Stan Phelps and Dave Rendall — and is number 400 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today's interview is with Stan Phelps and Dave Rendall, co-authors of Pink Goldfish 2.0: Defy Normal and Exploit Imperfection. They join me today to talk about flaws, imperfections, portmanteaus and how we make our imperfections work for us and help us stand out. This interview follows on from my recent interview – Playing your way to a stand out customer experience – Interview with Sirte Pihlaja — and is number 399 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Best-selling author Stan Phelps is back on Social Geek to talk about his latest project, Pink Goldfish 2.0: Defy Normal and Exploit Imperfection. Stan shares the concepts behind the "Pink Goldfish" including that our flaws actually make us awesome and help us escape the sea of sameness. We also chat about his "Goldfish Tank" concept and Social Geek's favorite idea, #microweirdness! Catch Stan and his co-author David Rendall on their road trip across the country including a stop in Chicago on 8/3!     Thanks to Location3, AnswerConnect, and iPost!

Does your business want to thrive in these crazy times? What if you could learn an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them? Join me for a conversation with the authors of Pink Goldfish 2.0, Stan Phelps and David Rendall, as we discuss the why, the what and the how behind differentiating your business from the competition so you can get thriving! This episode is brought to you by the good people at Vidyard. Sign up for a free account today at https://vidyard.com/philgerb NOTE: This episode was recorded at an inconvenience store in Montana while Dave and Stan were on the road finding more Pink Goldfish examples and sharing the insights from this book. While it isn't perfect audio quality, it is an example of how to embrace imperfection and add great value. 

About our Guests . . . Stan Phelps CSP (Certified Speaking Professional) is a best-selling author, keynote speaker, and workshop facilitator. He believes that today's organizations must focus on a meaningful differentiated experience (DX) to win the hearts of both employees and customers.He is the founder of StanPhelpsSpeaks.com where he offers keynotes, workshops, and Goldfish Tank programs that are focused on driving loyalty and sales. The group helps organizations connect with the hearts and minds of customers and employees.During the last fifteen years, David Rendall CSP has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&T, UnitedHealth Group, Fannie Mae, and State Farm.Prior to becoming a Certified Speaking Professional, he was a leadership professor and stand- up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities.StanPhelpsSpeaks.comDRendall.comConnect with Stan Phelps on LinkedInConnect with David Rendall on LinkedInConnect with Barbara Rozgonyi on LinkedIn About  Pink Goldfish 2.0 - Defy Normal & Exploit ImperfectionVia  Amazon where you can buy the bookHow do you become one of the few organizations or individuals that become extraordinary?How can you succeed where most organizations fail? The goal of P!NK GOLDF!SH 2.0 is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them.P!NK GOLDF!SH 2.0 is broken into three main sections:Section I outlines the Why.It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we've learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We'll share the symbolism of the goldfish and the reasoning behind the color pink.Section II showThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

This week, Chris talks with Stan Phelps about the benefits of investing in employees.  They discuss topics such as rewarding employees, identifying weaknesses, and utilizing strengths.Stan Phelps is an author, keynote speaker, and workshop facilitator. He cut his teeth with companies like adidas & the PGA Tour and is now a featured Forbes Columnist.  He works with organizations that want to increase loyalty, sales, and word-of-mouth through brand, customer, and employee experience. His in-person and virtual programs stand out in a sea of sameness because he models his own message of differentiated experience (DX).

Learn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.Five things you'll learn from this episode:Why only 3% of people and brands are able to think and operate their business differentlyThe two main ways you can stand out and achieve competitive separation  Why you need to be very clear with who your company is forWhy being middle of the road could be the downfall of your companyWhat benchmarking is and why it's a hindrance to thinking different  Quotables“Every weakness has a corresponding strength.” — @StanPhelpsPG“Be very clear who you're for and the customer that you serve and don't be afraid to push off the ones that you're not for.” — @StanPhelpsPGIf you enjoyed this episode, would you please share it with others and leave us a review?About Stan PhelpsStan Phelps is the founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.  His award-winning books focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries.Guest's contact info and resources:Stan Phelps on TwitterStan Phelps on LinkedInStan's website: https://stanphelps.com/Books:Purple Goldfish 2.0 – 10 Ways to Attract Raving FansGreen Goldfish 2.0 - 15 Keys to Driving Employee EngagementGolden Goldfish – The Vital FewBlue Goldfish - Using Technology, Data, and Analytics to Drive Both Profits & ProphetsPurple Goldfish Service Edition - The 12 Ways Hotels, Restaurants & Airlines Win the Right CustomersRed Goldfish - Motivating Sales and Loyalty Through Shared Passion & PurposePink Goldfish - Defy Normal, Exploit Imperfection And Captivate Your CustomersSponsored by:On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies for 2021. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.Support the show (https://www.buymeacoffee.com/OnTopofPR)

NOTE: This episode contains some profanity. Not too much but definitely some. You are warned! Today's interview is with Borzou Azabdaftari, Boss at The Falcon Lab, a full service marketing agency. Borzou joins me today to talk values, profanity, having profane values, it's impact on clients and the changing nature of customer experience and what increasingly matters. Big shout out to Stan Phelps and David Rendall for introducing me to Borzou. This interview follows on from my recent interview – Are companies on the cusp of a customer relationship crisis? – Interview with David Campbell of SugarCRM — and is number 389 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. ADDITIONAL NOTE: A big thank you goes out to the folks at SugarCRM for sponsoring my podcast this month. SugarCRM, the provider of the #1 rated Customer Experience platform, is trusted by thousands of companies in over 120 countries to help them achieve high-definition CX. Recently they released their new CRM and Sales Impact Report which surveyed 1,000 sales professionals from around the globe on what's driving (or stalling) revenue and customer engagement. The report also asks a provocative question: Are companies on the cusp of a customer relationship crisis. To find out the answer check out and download the report here.

If your success is determined by your ability to convince a team of decision-makers working in a remote environment, you're not alone. Listen in on Episode 100 as an internationally sought-after speaker and writer Stan Phelps approached the reimagination of his in-person business into a remotely delivered platform

An interview with Stan Phelps, a keynote speaker, author of the Goldfish Books series, and extraordinaire! Learn about the Pink Goldfish method of being your original self or company, how it benefits you to be authentic, and how videos will dominate the future. Then how it is better not to do everything. Find out how doing less can be more along with so much more! You can reach Stan at stanphelps.com! For more regarding this podcast, head on over to https://www.climbpositive.com/post/the-goldfish-series-with-author-stan-phelps  --- Support this podcast: https://anchor.fm/nick-awesome/support

On this week's episode of the Vibrant Leadership Podcast, we speak with keynote speaker and workshop facilitator, Stan Phelps. He works with organizations that want to increase loyalty and sales, as well as awareness through word of mouth by differentiating their brand, customer, and employee experience. He engages audiences with practical ideas that inspire action and get results. He is a Forbes Contributor and author of the Goldfish series on customer experience and employee engagement. Stan chats with us about great anecdotes of incredible leaders, as well as: Consistent touchpoints during the pandemic Committing fully to any endeavor How to recognize and provide feedback effectively A clear path to becoming a leader And more

It's Friday which means it's time to stop everything you're doing and listen to the latest Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the controversial label in Patagonia shorts, the launch of Red Goldfish: Promo Edition by Roger Burnett and Stan Phelps, the introduction of an ad-supported phone from AT&T, making sure marketing is in alignment with sales, the new desktop Facebook, the greatness that is Cobra Kai on Netflix, a fun “Party in the Back,” and so much more! Big thanks to PromoPulse for sponsoring this fine, PG-13 rated #podcast!

33voices, interviews Stan Phelps, author of What's Your Purple Goldfish?