Life is Digital™ - Growing your business in the digital age

Digital transformation is the integration of modern technology into all areas of a business—ever-changing how you operate internally and how you deliver value to customers. But, it doesn't happen overnight. Tune in to this week's episode with sales coach and owner of The Stratton Group, Hiram Stratton, and our host, Elysia Cadorniga.

Celebrate 5 years of continuous growth with one of Raleigh's most inspiring companies, powered by special abilities! Tune in as the owner of Gabi's Grounds, Mary Angelini, shares the story of Gabi, the importance of inclusion in the workplace and what their biggest goals are for their organization.

Quite likely, your competitors are delivering products or services that are very similar to yours, if not the same.  In order to differentiate your brand from the competition, you must provide that little "extra" in customer experience. What does that look like for your business, and how does it positively impact your long-term success? Tune in to a very special podcast episode with business growth expert and author, Stan Phelps, as we dive into his book “Purple Goldfish 2.0: 10 Ways to Attract Raving Customers.” 

According to a survey by Independent Sector, a coalition of nonprofits, foundations, and corporate giving programs, 83% of nonprofit organizations reported declining revenues in 2020. While this is not a surprising statistic, for those nonprofits who decided to lean into their digital marketing, the rewards have been substantial. Tune in as David Chatham, nonprofit marketing consultant, shares his perspective on what nonprofits are doing to remain relevant in this digital age.

Companies are rethinking everything, from tooling to engagement and even how they frame their contracts to attract and retain talent. More than anything else, businesses are having to learn to foster agile practices and evolve with the needs of the digital world. What's the reward for those that adapt? The negative impact for those that can't incorporate operational agility amongst their team? Tune in as Jim Morgan, Radical Agilist and Coach, shares his thoughts and hard evidence on “being agile” in the digital age.

Cryptocurrencies have become extremely popular due to the ideals of decentralization, potential gains, and blockchain technology, but their volatility remains high and these assets carry a greater risk of losses than many traditional assets. Tune in as Chip Hessenflow, a financial advisor at Wealthcare Capital Management, and our host Elysia Cadorniga, share their thoughts on digital currency as it stands and the future impact and possibilities it can bring. 

Mike McTaggart is the President of Global Digital as well as a very successful entrepreneur in Raleigh, NC.  As a self-proclaimed "geek with ADD," Mike is constantly working on life-altering projects in the digital realm. In this episode of Life is Digital, Mike talks with our host Elysia Cadorniga about the future of digital equity as digitalization changes the way we operate and interact as a community.

Sharon Bui is a Software Product Manager at Lenovo and a former Shark Tank Alumn. She knows it all; from creating a successful fashion business at the age of 20 to becoming an internet mogul at Lenovo. Listen as our host Elysia Cadorniga, Sharon's own sorority sister, talks with Sharon Bui about the metaverse, NFTs, and how marketers need to get ahead of the "Web3 era." 

Good visual design creates emotional impact past the surface level between the customer and brand. The role of a designer goes beyond messaging to create a visual structure that provides understanding and interpretation. Tune in as Bos Klein's Creative Director, Mike Daines and Director of Client Services, Elysia Cadorniga, dive into the world of branding.

Zenn Plastic Surgery is one of the country's foremost experts in plastic and reconstructive surgery. With more than 25 years of experience, Dr. Zenn uses cutting-edge surgical techniques to provide patients with beautifully natural results. But, in the sea of plastic surgery options, how does Zenn Plastic Surgery separate themselves from the competition? And more importantly, how do they effectively communicate their brand message online to provide new patients the confidence they need to choose Zenn Plastic Surgery? Tune in as Susan Zenn and our host, Elysia Cadorniga, discuss the importance of brand authenticity and successfully sharing your company's story online through digital platforms.  

If you're older than 45, there's about a one in five chance you suffer from some amount of hearing loss, and that rate climbs steadily as you age. Hearing aids are a long-term investment to enhance your quality of life. Therefore, cheaper or OTC hearing aids are not typically the best option for you. Tune in as Dr. Robert Keefer, owner of Now Hear This® Hearing Aids & Audiology, discusses the importance of proper hearing care, the value of seeking help from a professional audiologist, and using effective messaging to combat the common misperceptions around the industry. Questions or inquiries? Contact us at https://bos.digital/contact/

With the constant growth of online universities, students have evolved their lifestyles and habits to accommodate a more permanent, virtual learning environment. For some students, this evolution of learning has presented key threats to their success. Isolation and lack of human connection have directly impacted performance and motivation. Oftentimes, this very challenge parallels within companies and organizations, resulting in poor work culture and increased levels of stress and/or anxiety. Listen as our host, Elysia Cadorniga, and Dr. Jessica Parker - researcher, educator, writer, and founder of Dissertation by Design - discuss the challenge at its core and how we can use digital tools differently to promote and empower human connection and culture. Questions or inquiries? Contact us at https://bos.digital/contact/

Social media and digital awareness are powerful forces and when combined with a world renowned race car driver there is no stopping the momentum. Listen as our host Elysia Cadorniga chats with Nancy Andretti about her husband John's battle with colon cancer and the hashtag that gave life to the CheckIt4Andretti Foundation.Questions or inquiries? Contact us at https://bos.digital/contact/

How does a professional NASCAR Cup Series racing team market themselves in today's digital landscape? Listen to co-hosts Elysia Cadorniga and Jenna Cooper in conversation with Matt Kohler and Derrike Cope of StarCom Racing as they talk about iRacing, social media and how “out of the box” thinking is helping them stay relevant.Questions or inquiries? Contact us at https://bos.digital/contact/

From his roots in a small Virginia town to the speedways of the NASCAR Cup Series, our guest, driver Quin Houff of StarCom Racing, talks with our co hosts Jenna Cooper and Elysia Cadorniga about his dreams, his journey and even what he wears underneath his race suit. Listen and enjoy! Questions or inquiries? Contact us at https://bos.digital/contact/

As RLL enters its 30th year of competition in IndyCar Racing we chat with Kathi Lauterbach, VP of Communications, about their drive to a higher standard and what that means for their team and the value they bring to their partners. Questions or inquiries? Contact us at https://bos.digital/contact/

Just like any business, schools also have a responsibility to keep up with the current digital transformation and make an impact, and that’s exactly what the Innovative Institute at Campbell School of Law is set out to do. Join our host Elysia Cadorniga in conversation with Kevin Lee, founding director of the institute, about the rapidly growing need for innovation and reform and how information technology is changing the game.Questions or inquiries? Contact us at https://bos.digital/contact/

Since its inception in 2014, Gather has strived to create coworking spaces that foster productivity, creativity, and a strong sense of community for its members. Listen as our host Elysia Cadorniga chats with CMO James Crenshaw about the beginnings of Gather and how they’ve grown to be the premiere coworking space in Richmond and surrounding areas of Virginia.Questions or inquiries? Contact us at https://bos.digital/contact/

The North Carolina Sports Hall of Fame inducted its first class in 1963. A lot has changed since then. Listen as Executive Director, Jeff Elliott, talks about the challenges they face and how they are working to bridge the gap between generations and ensure their mission of helping and mentoring student-athletes reaches far beyond the walls of the hall of fame.Questions or inquiries? Contact us at https://bos.digital/contact/

“Out of adversity comes opportunity” was put to the test by Nirali Shah and Kishan Bhula of Eventology when COVID hit last year and they found their event planning business needed a hybrid solution ASAP. Listen as they chat with our host Elysia Cadorniga about putting their new model into practice and how they see the future for all businesses.Questions or inquiries? Contact us at https://bos.digital/contact/

How people experience your brand or business has a lot to do with how you market and communicate with them. In this week’s podcast, our host Elysia Cadorniga and Jessica Coscia, Senior Communication Strategist at BOS Digital, talk big picture; taking a look at the tools of the trade and how to effectively combine them for the greatest impact.Questions or inquiries? Contact us at https://bos.digital/contact/

With the proliferation of fake news these days filling our social feeds, how does a biotech company separate fact from fiction and position itself as a trusted authority in the cannabinoids industry? To find out how, listen as our host Anthony Cadorniga, chats with Miriam Lamey, communication and social media specialist from Demetrix.Questions or inquiries? Contact us at https://bos.digital/contact/

As the saying goes; when one door closes another one opens. Listen as our host Jon Parks is joined by Andor Farkas, founder of the Hungarian based software solutions company Iron Rooster. Learn how they have had to rethink strategies, including digital marketing, to position and differentiate themselves.Questions or inquiries? Contact us at https://bos.digital/contact/

Amid the current chaos companies and individuals are experiencing, identifying and aligning with your brand and purpose is more important than ever. Listen as this week’s podcast delves into the ingredients that go into reaching your full potential.Questions or inquiries? Contact us at https://bos.digital/contact/

No matter the size or age of your business, keeping you and your team on track to meet company goals can be challenging. Listen to this week’s podcast and learn strategies to help keep people accountable, prioritize tasks and effectively delegate when needed.Questions or inquiries? Contact us at https://bos.digital/contact/

If you had to fire everyone on your team today, who would you enthusiastically hire back tomorrow? Good question right? Listen as Jason Williford, Master Licensee and board member of Culture Index, chats about the language of data analytics and what that means for the growth of your business.Questions or inquiries? Contact us at https://bos.digital/contact/

Get a behind the scenes look at NASCAR with this week’s guest Tom Legeman. From his start at the young age of 15 when he crewed for his brother, to his role today as spotter for the Starcom Racing team, Tom shares his stories and perspectives on not only the sport but the value of the marketing opportunity for businesses.Questions or inquiries? Contact us at https://bos.digital/contact/

There is a lot of noise online right now with companies scrambling to figure out how to maintain their market share. Join our guest, John Fitzgerald, Global Marketing Manager for a capital equipment company, as he talks about ways businesses can remain relevant during the pandemic when face-to-face relationships are limited.Questions or inquiries? Contact us at https://bos.digital/contact/

Should I share my data? How do I share it and with whom? These are questions Paul McKeithan, Head of Digital Business Development at Bühler Group knows a thing or two about. Listen as he discusses what he calls “open transparency” and how technology is helping to bring us together.Questions or inquiries? Contact us at https://bos.digital/contact/

Upcycling is the new recycling according to Emily Neville, CEO and Founder of Reborn Clothing Co. Listen as she discusses the concept behind her brand and the lessons learned from building her company from the ground up.Questions or inquiries? Contact us at https://bos.digital/contact/

How do you capture the power and exhilaration of a sport like drag racing and share it on social media? Listen as Ashley Keller of Don Schumacher racing gives us insights and tips for any business looking to connect and build their following on social media.Questions or inquiries? Contact us at https://bos.digital/contact/

Being on top of your game and a leader are principles Tremayne Stephens learned as a player in the NFL and which he now applies to his own athletic training business. Listen as Tremayne shares stories and lessons learned with our host John Bianchi.Questions or inquiries? Contact us at https://bos.digital/contact/

Noah Gragson feels fortunate to be doing what he loves - driving a race car for JR Motorsports. Listen as he talks about what it’s like to work with Dale Earnhardt Jr. and how he prepares for a race.Questions or inquiries? Contact us at https://bos.digital/contact/

As companies begin to look at returning to the office, what shifts are taking place in the work environment? Join our guests as they share their thoughts on how best to engage, attract and retain your employees in this new era.Questions or inquiries? Contact us at https://bos.digital/contact/

Now that telecommuting has gone mainstream, the work-from-home culture is expected to persist even after offices reopen on a wide scale. Learn more as Tim Lietz, Regional Director of Risk & Compliance at Jefferson Wells, shares the challenges companies face in this new landscape and the reliance on digital to connect with new talent and to develop stronger business relationships. Questions or inquiries? Contact us at https://bos.digital/contact/

Filling the top of your sales funnel is more important than ever right now. How is your business positioned in the marketplace to attract prospects and new clients? Join Will Barfield, President and CEO of Barfield Revenue, as he discusses some prospecting basics your business can use right now.Questions or inquiries? Contact us at https://bos.digital/contact/

Without a system a lot of businesses struggle to fill their sales funnel. Listen and learn as Chief Sales Officer Jason Biggs discusses lead generation, how activity breeds opportunity and ultimately an increase in your bottom line.Questions or inquiries? Contact us at https://bos.digital/contact/

Mookie’s NY Deli had to think-outside-the-box when the pandemic curtailed traditional restaurant launch strategies. Hear how digital marketing allowed them to connect to their audience and successfully open as John speaks with owners Ron and Nina Didner.Questions or inquiries? Contact us at https://bos.digital/contact/

In the digital age, how your company culture and brand is viewed online can greatly impact your ability to recruit great talent. Stacey Penn, of the Say Group discusses how building a dynamic brand is key to the candidate experience and ultimately the growth of your business.Questions or inquiries? Contact us at https://bos.digital/contact/

Where do you want your business to be in 5 years? If you’re unsure, listen as John chats with business consultant Mark Roberts about your bottom line and how what you do online can make a difference.Questions or inquiries? Contact us at https://bos.digital/contact/

What does it take to grow your business using social media? Well to start, you have to know your audience and have a strategy. Listen as John is joined by Elysia and Anthony who share some trends and tips to help your social media channels flourish.Questions or inquiries? Contact us at https://bos.digital/contact/

Many businesses create ineffective social media strategies that only turn away followers instead of winning them over. Listen as John Bianchi chats with Elysia Cadorniga about transparency, engagement and the importance of an organic content strategy on social media.Questions or inquiries? Contact us at https://bos.digital/contact/

Driven by a dedication to succeed, Kerry Werner understands he has to be more than just a top-ranked cyclist. He has to connect with his audience. Listen as he discusses his path to success and commitment to his fans and sponsors.Questions or inquiries? Contact us at https://bos.digital/contact/

Every business has a story. And telling that story is a powerful tool. Join John and his guest, business coach Katia Rave, as they take a look at the making of a memorable business story.Questions or inquiries? Contact us at https://bos.digital/contact/

When sudden disruptions, such as the current pandemic, force business to pause, how important is it to be flexible and prepared to get your message out quickly? Local business owner, Drew Schenck, joins this week’s discussion to tell the story of his recently launched cola infused vodka brand and the value of digital marketing.Questions or inquiries? Contact us at https://bos.digital/contact/

Great companies are consistent. From their leadership and team, to their branding and messaging, our experience remains the same. What does it take to reach this level of success? Listen as Jen Diehl, COO of Bos Klein and Jon Parks, Chief Strategist of BOS Digital bring their knowledge on branding, storytelling and measuring the data to the discussion. Questions or inquiries? Contact us at https://bos.digital/contact/

Whether you admit it or not, you are an expert when it comes to your business. Taking that knowledge and turning it into content to drive traffic to your website is the timely topic Jon and John delve into this week. Listen, learn, and then just do it!Learn more about the impact of online advertising: https://bos.digital/why-your-digital-presence-is-important-and-how-to-take-control/Questions or inquiries? Contact us at https://bos.digital/contact/

Taking the first step is always the hardest part of anything worth doing. This holds true for content marketing. So how do you start the process of telling customers your story? What value does it hold for your business? Join Jon and John as they share their strategies and thoughts on content and the key role it plays in today’s digital marketing space.Learn more about the impact of online advertising: https://bos.digital/why-your-digital-presence-is-important-and-how-to-take-control/Questions or inquiries? Contact us at https://bos.digital/contact/

Knowing how many visits your website receives in a month and what pages are your top hits is just the tip of the iceberg when it comes to tracking the data your website can provide when Google Analytics is properly set up. Listen as chief strategist, Jon Parks, uncovers the value behind the data in this week’s podcast with John Bianchi.Learn more about the impact of online advertising: https://bos.digital/why-your-digital-presence-is-important-and-how-to-take-control/Questions or inquiries? Contact us at https://bos.digital/contact/

When digital marketers talk about paid reach, what does that really mean to you and your business? In this week’s podcast, Jon Parks, Chief Strategist and John Bianchi, VP, take a look at paid reach, how it fits into the bigger picture of digital marketing and why there is such a great opportunity right now for that type of paid advertising.Learn more about the impact of online advertising: https://bos.digital/why-your-digital-presence-is-important-and-how-to-take-control/Questions or inquiries? Contact us at https://bos.digital/contact/

As we all work to navigate the uncharted territory we find ourselves in, it’s important to look at what you and your business can do to find new customers and generate revenue to help stay afloat. There are opportunities right now for every business to take advantage of and distance themselves from their competition once we come through the current climate. Jon Parks, Chief Strategist and John Bianchi, VP, in their recent session, share insights into the state of #onlineadvertising, the value of #GoogleMyBusiness, and the importance of #GoogleAnalytics.Learn more about the impact of online advertising: https://bos.digital/why-your-digital-presence-is-important-and-how-to-take-control/Questions or inquiries? Contact us at https://bos.digital/contact/