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Does the name Vitruvi sound familiar? Founded by Sara Panton, CEO, along with her brother, the brand is one of the largest aromatherapy companies offering luxury essential oil blends and diffusers. Its products are in more than 300 stores in Canada, the United States and Australia, and it's the first essential oil brand to be stocked by retail giants Nordstrom and Sephora. Sara's background in health, her travels around the world, and her fascination for how traditional botanicals can be used in modern ways were the foundation for what has become the number-one aromatherapy brand in the country. Vitruvi was launched in Vancouver while Sara was still attending med school with nothing more than a website about essential oils, which grew into a thriving business amidst the expanding wellness segment. Sara's passion is helping women transform the simple moments of their days into experiences that elevate their well-being. Her hope is always the same: to help women take care of themselves so they can take on the world, something she knows a thing or two about!This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
When Sara and her brother Sean learned of the toxic chemicals used in traditional air care and home scenting products, they set out to create a better alternative for people and the planet. Inspired to rethink how individuals could vastly improve the air quality in their homes, they started the company blending and creating their first collections by hand. Today they lead a passionate team with the mission to make people feel at home.Sara also shares:What inspired her to start the brandChallenges faced while building the brandExpanding the brand across retail channelsMarketing strategy including specific channels and initiatives that are working for the brand todayYou'll also hear Sara's advice to her younger self and what's next for Vitruvi.Be sure to check out Vitruvi at www.vitruvi.com and on Instagram @VitruviThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Masters, founder Sara Panton shares how she quit medical school to start Vitruvi, sourced clean ingredients, and kept design at the heart of it all.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
In this special episode of Shopify Masters, four entrepreneurs share their strategies forBlack Friday and Cyber Monday. Get tips from Vitruvi's Sara Panton, Loop Earplugs' Dimitri O, ButcherBox's Mike Salguero and Baronfig's Joey Cofone.For more on top tips from founders: https://www.shopify.com/blog/black-friday-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
On today's episode, I'm chatting with co-founder of Vitruvi, Sara Panton. Vitruvi is a natural home-scents brand and is popularly known for their diffuser line of sleek products and clean, carefully-sourced essential oil blends. The company was founded by siblings Sara and Sean Panton as a way to create a safe home-scenting alternative to the traditional air-care products that carried harmful and toxic chemicals. The brand's journey from being a home business to now being sold on the shelves of top retailers such as Anthropologie and Nordstrom is incredibly inspiring so I'm excited to share Sara's words of wisdom for how Vitruvi has grown to what it is Today. We talk on bootstrapping and funding during the early days of Vitruvi, tips for making new hires, building partnerships, marketing success, and so much more. To check out Today's hot tip from Bret Contreras, click HERE. To learn more about Vitruvi, click HERE. To connect with Sara, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE. To get The Betty Body by Stephanie Estima, click HERE. To get A New Earth by Eckhart Tolle, click HERE. Produced by Dear Media
Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader. LINKS Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584 Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Get 20% off Vitruvi with code FEMALEFOUNDER20: vitruvi.com Vitruvi affiliate program: https://vitruvi.com/pages/home-team https://grin.co/ SHOWNOTES: 10:20 How to adopt a hero product strategy 19:30 Inside the Vitruvi affiliate program 22:50 Customer acquisition and top of funnel ideas 25:30 Resource recommendations
“Regret smells like tequila and cigarettes.” “Home smells like linen and lavender.” “The smell of my boyfriend's t-shirt feels like Heaven.” Scent plays a such major part in our mood, in our well-being, in our memories and more. In this week's episode of “It Sure is a Beautiful Day” Catt is joined by the co-founder of award-winning air care company, Vitruvi. CEO Sara Panton and her brother set out to enhance the quality of our lives and change the face of the industry by creating 100% all natural non-toxic essential oils and diffusers. Not only is it healthy ‘air care', but Vitruvi looks gorgeous in your home. Sleek, chic, and stylish. Beyond discussing this company's respectable clean mission and services, we also hear Sara's story. She grew up on an organic farm in Canada, then pursued a traditional path in medicine, but ultimately woke up to her spirit's yearning to start her own company. And then answered that call while using school loans and credit cards to get the business off the ground! Whether you're looking for some unique holiday gifts for your loved ones this year or are an entrepreneur looking for some advice on how to build a successful business like Vitruvi, this conversation is full of takeaways. And, #ABD is happy to offer you 20% off your next purchase at www.vitruvi.com/abeautifulday. Use code CATT20 at checkout! Produced by Dear Media.
Did you know that your indoor air quality can be 5x worse than outdoor air quality? If there's one way to get cleaner air in your home, it's using a Vitruvi. Founded by the visionary Sara Panton, Vitruvi is an essential oil and diffuser company that aims to scent your home and get you breathing cleaner at the same time. Today we discuss the power of scenting your home, how we can hack our moods through using essential oils, and the environmental and health impact on using something cleaner than candles. Shop Vitruvi here https://vitruvi.com. Use code FRIEND20 for 20% off! Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. Produced by Dear Media
Vitruvi Co-founder Sara Panton’s mission is to inspire people to feel limitless in their potential. Each of us is on a unique journey living in alignment with our purpose and values. We explore how to utilize rituals to gain clarity on our path, create from a place of pure intention, rather than ego, and courageously lean into moments of discomfort because that’s where the magic happens. In a world of complex self-care practices, Sara shares how daily moments can be harnessed as ones of rejuvenation, beginning with the transformative impact of a single breath.*Editor’s Note: This episode was recorded prior to the pandemic.
Say hello to a company that’s changing the world through scent, Vitruvi. Founded by Sara Panton, Vitruvi sells sophisticated essential oils and diffusers to scent your day to day. Sara’s sharing her journey of growing up in a rural town, going through med school and making a change in her life that lead her to launching this business with her brother and co-founder Sean. We’re covering the hustle from the early days when they were making everything by hand, to becoming a 20 person team today, named as one of Fast Companies most innovative companies in 2019 and stocked in more than 300 stores, and a very special project they support for women in Kenya. LINKS WE MENTION:Vitruvi's Website Vitruvi's Instagram
This week's topic is a time of day we often skip over: the afternoon. I'm sharing with you lots of ideas and rituals to try based on Ayurveda and its wisdom. We look at lighting, essential oils, food, drinks, eye masks and more. The energising essential oil recipe with crystals can be found here https://cateterry.co.uk/blog/f/crystals-essential-oils?blogcategory=Essential+Oils The essential oil book I referred to was Essential Well Being by Sara Panton Follow me on other platforms: Instagram Blog Thanks for listening and looking forward to seeing you soon at Cate Loves.
If you’ve spent any time on wellness (we’re guessing you have), then you’ve definitely come across essential oils, and Vitruvi, in your journey. But this might surprise you: there is a huge difference between your run-of-the-mill essential oils and ones that are produced with the utmost respect for the plants they come from. This is where Sara Panton, co-founder and CEO of Vitruvi comes in. During our chat today, Sara spills the tea on what it’s like to own a company with her sibling, why the essential oil industry needed an update, and how to build a successful business while retaining transparency and integrity.
Brother-and-sister duo Sean and Sara Panton founded this Vancouver-based essential-oil brand in 2014. While the pair began by blending their products in their shared kitchen, Vitruvi is now one of North America’s leading players in a fast-growing industry.
Sara Panton is the co-founder and CEO of Vitruvi, a premium essential oils company that she started with her brother I am entirely obsessed with. Sara’s interest in scent deepened when she learned about its effect on the limbic system, which is our brain’s emotional centre, in a neurology course while she was studying to get a degree in Global Health with plans to become a doctor. This discovery, layered with her love of culture and natural medicine, sparked a deeper passion for the science of scent, and its potential to help in her busy days. She saw this as an opportunity to make a larger impact than seeing patients 1 on 1 and chose to spread her knowledge of the benefits of scent association by way of Vitruvi where she is delivering essential oils to the masses. On today's episode we talk about the power of scent association and how the brain loves familiarity and patterns, how essential oils can help get your mind in the right space for whatever task is at hand, the importance of checking in with your ego and really asking yourself why you are doing certain things, making sure that whatever story you're telling yourself is still serving you and the power of daily rituals.
Today we are talking all things essential oils with the CEO of Vitruvi, Sara Panton! Vitruvi started as a passion project by Sara and her brother after Sara decided to leave medical school. They committed to many late nights while working multiple jobs. By combining Sara’s background in medical anthropology, her love for the science of scent, and her brother’s entrepreneurial skills, they’ve developed a line to complement your daily rituals. Sara shares the advice she’d give to someone pursuing their passion while still in their career. In our conversation, Sara explains the science behind scent and our limbic system, and why smells can trigger memories. She dives deep into the history of essential oils, how they are created, and why they have such a positive effect on our emotions and immune system. And of course, we had to ask… which oils are best for blemish spot treatments, high stress, and what’s the sexiest scent! We also talk about: Face tools for skin beauty Products to use for cystic acne Carrier oils vs. essential oils How Sara cares for herself as an entrepreneur Why Vitruvi doesn’t promote ingestion of E.O. How to be safe while using oils What L&K eat in a day Find more to love at almost30podcast.com! Resources: Learn more: vitruvi.com Instagram: @vitruvi Upcoming Events: September 18th: Nashville with Julie Solomon September 19th: Nashville with Dr. Josh Axe October 3rd: NYC with Nikki Glaser October 4th: NYC with Erin Claire Jones Sponsors: Vitruvi | Use code ALMOST30 for 20% off at vitruvi.com and vitruvi.ca GoMacro Bars | Use code ALMOST30 for 20% off at gomacro.com Further Food | Use code ALMOST30 for 30% off your purchase at shop.furtherfood.com/discount/ALMOST30 BarkBox | Get 1 FREE MONTH when you subscribe to a 6 or 12 month plan barkbox.com/almost30 Almost 30 is edited by Crate Media
Vitruvi is a wellness brand based out of Vancouver, Canada. In this episode Michelle sits down with Sara Panton, co-founder and CEO, they discuss wellness rituals and routines, Sara recently being nominated in this years Forbes 30 under 30 , some of her favourite essential oil blends of the season and new products in the companies pipeline.
On this episode, I’m joined by vitruvi co-founder, Sara Panton. From collaborating with Goop to making it onto this year’s Forbes 30 under 30 list, Sara shares her defining moments of success and what balance means to her (hint - it’s not what you think). We waste no time and get down to business. Sara opens up as to why she chose to design for women, where she garners inspiration (hello Vogue and National Geographic) and bootlegging essential oils (I kid, but we do talk about it). 2019 is going to be a big year for Sara (she wrote a book in a month!), and I get a glimpse into what the future holds.
It’s a summer beauty extravaganza! Elizabeth and Stephanie welcome Sara Panton, of Vitruvi, to the TSR universe to help us explore the wild world of essential oils! Want hacks? Tricks? We got you! And exciting news, Vitruvi, made its way into the aisles of Sephora this summer, making it the first essential oil company to hit the mainstream market. Speaking of those blessed aisles, Roses and Thorns comes in with the essentials as the ladies share their fave Rosey picks for summer beauty rituals! This episode is brought to you by: Rainbow OPTX / www.RainbowOPTX.com/retrograde promo code: RETROGRADE *p.s. Enter to win a Vitruvi gift set for you and your bestie- leave us a review on iTunes and let us know in the comment sections of the @soretrograde instagram your favorite summer beauty hack.
From starting med school to co-founding a business with her brother, we have Vitruvi’s CEO and Co-Founder, Sara Panton on the mic with Steph today! She shares her experience of starting a company, working with her brother, and learning about different cultures to build the first digitally-oriented consumer brand for essential oils. She’s taking this billion dollar industry by storm and we’re excited to share her story. Resources: Find Sara here: https://www.instagram.com/saralpanton/ Find Vitruvi here: https://www.instagram.com/vitruvi/ What + who inspires Sara: Jenna Lyons, Diane von Furstenberg, and Sephora. The three pillars that matter to her most: Utility, functionality, and beauty.
The girls are trying to get zen af with boss babe Sara Panton, the founder of premium essential oils brand Vitruvi. Donni, Bailey and Leah are sitting down with this local Vancouver entrepreneur to learn all about how she scaled her business from her bathtub to Sephora's shelves. The girls are also gushing and sharing all their thoughts about the Royal Wedding and how they want to be Meghan Markle when they grow up. | #PRIVtalks