Podcasts about things every designer needs

Aujourd'hui, je reçois, Alexia Buclet, ex-Head of Design chez Opuscope, pour un échange passionnant autour des interactions innovantes et de la construction de produits dans des domaines encore émergents : robotique humanoïde, réalité virtuelle et réalité mixte.

What do doors, wrapping paper, and speed bumps have in common? In this episode, Cole uncovers how the design of everyday objects can inspire better graphs and slides. Through relatable stories and practical takeaways, discover how thoughtful design can transform confusion into clarity and create moments of delight for your audience. related links: SWD holiday shop (use code PODCAST10 for 10% off in the shop & on workshops/courses) SWD online community 8-week online course SWD chart guide Book: The Design of Everyday Things Book: Universal Principles of Design Book: 100 Things Every Designer Needs to Know about People Dec 16th public workshop  2025 public workshop schedule SWD YouTube channel

It seems to be human nature that the more money you have in your wallet, the more likely you are to spend it. And it also turns out that what kind of money is in your wallet influences how much you spend as well. Listen as this episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ I bet you have had someone design a logo or brochure or website for you and then when they show you what they did, they ask, “What do you think”? It has happened to me several times and the problem is, I don't know what to think. I don't know what makes a well-designed brochure or website. I don't know what other people will think when they see it or what motivates people to respond. If this has happened to you, you'll want to hear my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK).  Think about how many times a day you speak to other people. Conversation is the primary way we communicate. Yet, you likely haven't learned much about the science of conversation. The fact is that a conversation can beautiful and brilliant or it can be awkward and difficult. When you understand how it all work, you will be a better conversationalist. Joining me to explain the science of conversation is David Crystal. David is a writer and editor, and his latest book is called Let's Talk: How English Conversation Works (https://amzn.to/32e4qLF). When your doctor takes your blood pressure – does he check both arms? He or she should check both because the results are likely different. Listen as I explain why this is so important. https://www.sciencedaily.com/releases/2012/03/120320195749.htm PLEASE SUPPORT OUR SPONSORS! Indeed' is doing something no other job site has done. Now with Indeed, businesses only pay for quality applications matching the sponsored job description! Visit https://Indeed.com/SOMETHING to start hiring now. Hometap is the smart new way to access your home's equity and pay for life's expenses without a loan! Learn more and get a personalized estimate at https://HomeTap.com With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! The magic is waiting! Download Harry Potter: Puzzles & Spells, for free, from the iOS App Store or Google Play today! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Susan Weinschenk shares a deeply personal account of why she's a behavioural scientist, the role of ethics in design, and how deciding her self-story helped her while battling cancer. Highlights include: ⭐ How critical is skepticism for making effective design decisions? ⭐ Why hasn't ethics always been part of the big tech design conversation? ⭐ How do you help people to become comfortable with finding truth? ⭐ Do designers understand what's ethical and what's not? ⭐ What story are we telling ourselves that we should change? ====== Who is Susan Weinschenk? Susan is the Founder, CEO and Chief Behavioural Scientist at The Team W, a behavioural science and user experience consultancy and training company, with clients including a few companies you may have heard of before, such as Amazon, Disney and Target. With her deep knowledge of behavioural science, underpinned by a PhD in Cognitive Psychology, and developed over 35 years in the field, Susan has shared her knowledge with audiences across the globe, at events such as UX Brighton, the USI conference, and Convey UX. Susan is also the author of several widely respected books, that are at the intersection of behavioural science and UX design, including: Neuro Web Design: What Makes Them Click?, 100 Things Every Designer Needs to Know About People, and How To Get People to Do Stuff. ====== Find Susan here: LinkedIn: https://www.linkedin.com/in/susanweinschenk/ Twitter: https://twitter.com/thebrainlady Website: https://theteamw.com/ YouTube: https://www.youtube.com/c/Theteamw Podcast: https://www.humantech.theteamw.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

One of my first business trips was to Scotland, and it was more like a nightmare rather than a dream come true. I was there because a big soup company wanted me to come up with their next soup sub-brand, and we all know that good stuff happens by finding a way to sit down and talk to people.  I could have used Susan Weinschenk's help back then because she is an expert in human behaviour and what makes us tick. She's got a PhD in Psychology, has a number of books under her belt, including 100 Things Every Designer Needs to Know About People, and is the Chief Behavioral Scientist and CEO at The Team W. Susan calls herself a ‘science nerd,' and she's been like this since way back when. Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/    Susan reads two pages from ‘Beyond Happiness' by Ezra Bayda. [reading begins at 15:55]  Hear us discuss:  “You've got to own this story.” [9:10] | The idea of happiness. [20:04] | Understanding reality. [24:29] | Our cognitive biases. [27:51] | How to make better decisions: “Let your unconscious do its thing.” [30:55]

Glennette Clark is a UX researcher and an entrepreneur. We talk about UX research, research teams, and UX Camp DC. Listen to learn about: UX research — What is it? The U.S. Digital Service Onboarding new team members Trauma-informed research and design UXCamp DC and the unconference format   Our Guest Glennette Clark is a design researcher at United States Digital Service. She brings human-centered design practices to federal agencies including U.S. Citizenship and Immigration Services and Substance Abuse and Mental Health Services Administration. She's an adjunct professor at MICA in the Design Leadership program. She founded UXCamps DC & NYC and joined the DC Innovation & Technology Inclusion Council in 2010. Glennette has a Strategic Design MBA from Philadelphia University and BA in journalism from Howard University. She lives in DC with her husband, two children and a dog.   Show Highlights [01:05] Glennette's journey into UX began with a degree in journalism, where she learned the interviewing skills that would serve her later in her research work. [03:01] The difference between moderated and unmoderated interviews. [04:37] What is UX research? [05:08] The importance of interviews in UX research. [06:48] How Glennette uses interviews to help people understand UX research and how to use it. [08:18] The different ways Glennette presents research results depending on the audience. [11:22] Glennette shares one of her favorite research stories. [13:22] Why interviewing people with lived experience is so important when researching. [15:18] Glennette's work with the United States Digital Service. [17:01] Advice for those about to embark on their own problem space research. [17:33] The benefit of “How might we” questions. [19:57] Why the language you use in framing your research matters. [21:37] Trauma-informed design and how it fits into human-centered design. [23:04] Glennette talks about a community design project she worked on. [24:06] Ways to reduce the chance of doing harm when conducting interviews. [26:35] The importance of team health, and what it means to have a healthy team. [29:05] How to help a new person get up and running with a team. [32:09] UXCamp DC's beginning, and where it is now, twenty years later. [34:17] How the “unconference” format works. [35:29] Past presentation topics. [36:22] Glennette's desire to combine community-based design and service design to help community organizations achieve their missions. [39:17] Books and resources Glennette recommends. [42:16] Tools Glennette likes to use in her work.   Links  Glennette on Twitter Glennette on LinkedIn Glennette on MICA Designing with Empathy U.S. Digital Service UXCamp DC Book Recommendation: Mismatch: How Inclusion Shapes Design, by Kat Holmes Book Recommendation: Thinking in Systems: A Primer, by Donella H. Meadows Book Recommendation: 100 Things Every Designer Needs to Know About People, and 100 More Things Every Designer Needs to Know About People, by Susan Weinschenk Book Recommendation: 101 Things I Learned in Architecture School, by Matthew Frederick Book Recommendation: Meeting Design: For Managers, Makers, and Everyone, by Kevin M. Hoffman The Values Deck | A Card Sorting Game to Explore Your Personal Values Creative Whack Pack Innovative Whack Pack IDEO Method Cards   Other Design Thinking 101 Episodes You Might Like Design Thinking for the Public Sector + Building and Training Design Thinking Teams with Stephanie Wade — DT101 E14 Teaching Yourself Design Thinking + Innovating in Government with Amy J. Wilson — DT101 E19 Democracy as a Design Problem with Whitney Quesenbery — DT101 E68  

Glennette Clark is a UX researcher and an entrepreneur. We talk about UX research, research teams, and UX Camp DC. Listen to learn about: UX research — What is it? The U.S. Digital Service Onboarding new team members Trauma-informed research and design UXCamp DC and the unconference format   Our Guest Glennette Clark is a design researcher at United States Digital Service. She brings human-centered design practices to federal agencies including U.S. Citizenship and Immigration Services and Substance Abuse and Mental Health Services Administration. She's an adjunct professor at MICA in the Design Leadership program. She founded UXCamps DC & NYC and joined the DC Innovation & Technology Inclusion Council in 2010. Glennette has a Strategic Design MBA from Philadelphia University and BA in journalism from Howard University. She lives in DC with her husband, two children and a dog.   Show Highlights [01:05] Glennette's journey into UX began with a degree in journalism, where she learned the interviewing skills that would serve her later in her research work. [03:01] The difference between moderated and unmoderated interviews. [04:37] What is UX research? [05:08] The importance of interviews in UX research. [06:48] How Glennette uses interviews to help people understand UX research and how to use it. [08:18] The different ways Glennette presents research results depending on the audience. [11:22] Glennette shares one of her favorite research stories. [13:22] Why interviewing people with lived experience is so important when researching. [15:18] Glennette's work with the United States Digital Service. [17:01] Advice for those about to embark on their own problem space research. [17:33] The benefit of “How might we” questions. [19:57] Why the language you use in framing your research matters. [21:37] Trauma-informed design and how it fits into human-centered design. [23:04] Glennette talks about a community design project she worked on. [24:06] Ways to reduce the chance of doing harm when conducting interviews. [26:35] The importance of team health, and what it means to have a healthy team. [29:05] How to help a new person get up and running with a team. [32:09] UXCamp DC's beginning, and where it is now, twenty years later. [34:17] How the “unconference” format works. [35:29] Past presentation topics. [36:22] Glennette's desire to combine community-based design and service design to help community organizations achieve their missions. [39:17] Books and resources Glennette recommends. [42:16] Tools Glennette likes to use in her work.   Links  Glennette on Twitter Glennette on LinkedIn Glennette on MICA Designing with Empathy U.S. Digital Service UXCamp DC Book Recommendation: Mismatch: How Inclusion Shapes Design, by Kat Holmes Book Recommendation: Thinking in Systems: A Primer, by Donella H. Meadows Book Recommendation: 100 Things Every Designer Needs to Know About People, and 100 More Things Every Designer Needs to Know About People, by Susan Weinschenk Book Recommendation: 101 Things I Learned in Architecture School, by Matthew Frederick Book Recommendation: Meeting Design: For Managers, Makers, and Everyone, by Kevin M. Hoffman The Values Deck | A Card Sorting Game to Explore Your Personal Values Creative Whack Pack Innovative Whack Pack IDEO Method Cards   Other Design Thinking 101 Episodes You Might Like Design Thinking for the Public Sector + Building and Training Design Thinking Teams with Stephanie Wade — DT101 E14 Teaching Yourself Design Thinking + Innovating in Government with Amy J. Wilson — DT101 E19 Democracy as a Design Problem with Whitney Quesenbery — DT101 E68  

Riya Thosar is a passionate product design leader with experience in building, growing and nurturing exceptional multi-disciplinary design teams. With over 20 years of global industry experience where she had designed consumer and enterprise products for a wide range of industries and global audiences. Currently, she is the Director of Product Design at SAP and previously worked at LinkedIn, Netapp, Cognizant and Human factors international where she had directed many large-scale enterprise product design programs. With her passion for mentoring and design evangelism, she routinely volunteers to coach high-school students on a career in design and conduct workshops on human-centred and collaborative problem solving using Design Thinking methodologies. In this episode, Riya had shared great insights on UX for ML-based products and services and shared with us the process and techniques to understand user emotion and user expectation in these scenarios. We also discussed how we could leverage machine learning to provide a great user experience and constantly scale the product. Takeaways: What is ML-based user experience design, Process involved in crafting ML-based experiences, Different ways of scaling the ML-based products and services. Riya Thosar recommends books: 100 Things Every Designer Needs to Know About People by Susan Weinschenk Hooked by Nir Eyal Communication Arts Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Susan Weinschenk joins Tim Keirnan to discuss the second edition of her wonderfully useful and usable book 100 Things Every Designer Should Know About People. First published in 2011, 100 Things... has helped many kinds of professionals and students learn to be better designers. https://www.oreilly.com/library/view/100-things-every/9780136746959/ Visit Susan's company at https://theteamw.com/ Susan has been on the show multiple times over our 15 years and you may enjoy hearing these older episodes with her: http://www.designcritique.net/podcasts/interview-neuro-web-design-with-dr-susan-weinschenk/ http://www.designcritique.net/podcasts/6th-anniversary-episode-with-dr-susan-weinschenk-on-100-things-every-designer-needs-to-know-about-people/ http://www.designcritique.net/podcasts/panel-the-state-of-the-internet-user-experience-in-2011/

Susan "The Brain Lady" Weinschenk guests the show after the CPHUX Book Club read her recognized book "100 Things Every Designer Needs to Know About People". She shares her creative process of writing books and recommends how to stay on top of new psychology research that can be used in design.   Thanks to Preely for sponsoring this episode. Thanks to Pavel Bavtra and Simon Dybdal for making this episode!

Di dunia per-UX-an kita diajarkan untuk membuat desain yang relevan dan sesuai dengan behaviour manusia. Behaviour manusia itu terbentuk karena faktor psikologis dan sosiokultural. Buku ini fokus membahas behaviour manusia dari segi psikologisnya. Di buku ini dibahas 100 kemampuan, kebiasaan dan kecenderungan behaviour manusia yang berhubungan dengan desain yang diambil dari paper ilmiah, tapi ditulis dengan gaya bahasa yang enteng dan mudah dicerna. Langsung dengerin!

Ever notice that the more money you have in your wallet, the more likely you are to spend it? Well, it is actually more complicated than that. This episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ Ever hire someone to design a logo or brochure or website and have them present it to you and ask, “What do you think”? It has happened to me and my problem is, I don’t know what to think. I don’t know what makes a well-designed brochure or website. I don’t know what people will think when they see it or what motivates people to respond. If you have ever found yourself in the same boat you will want to listen to my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK). Listen as she explains how people react to design elements and how to better design anything. When your doctor takes your blood pressure – does he check both arms or just one? There is a really good reason to check both. Listen as I explain why there is likely a difference between the blood pressure in your arms and what it could potentially mean. https://www.sciencedaily.com/releases/2012/03/120320195749.htm Think about how many times a day do you engage in conversation. It is the primary way we communicate with others. Yet, you likely don’t know much about the science of conversation. Interestingly, conversation can beautiful and brilliant or it can be awkward and difficult. Understanding how it works can make you a better conversationalist. Here to explain the science of conversation is David Crystal. David is a writer and editor and his latest book is called Let's Talk: How English Conversation Works (https://amzn.to/32e4qLF). Learn more about your ad choices. Visit megaphone.fm/adchoices

รีวิวหนังสือ หนึ่งร้อยสิ่งที่นักออกแบบทุกคนควรจะรู้เกี่ยวกับคน ตอนที่ 2 ในตอนนี้จะพูดถึงทำอย่างไรถึงกระตุ้นคนให้มาชอบงานออกแบบของคุณ การใช้อารมณ์มาทำการออกแบบ ทำไมถึงได้มี Human Error และคนตัดสินใจอย่างไร --- Send in a voice message: https://anchor.fm/sakol/message

รีวิวหนังสือ 100 สิ่งที่นักออกแบบทุกคนควรรู้เกี่ยวกับคน หนังสือเล่มนี้เขียนโดย Susan Weinschenk ที่มีพื้นฐานด้านจิตวิทยาและประสาทวิทยา เธอได้รวบรวมเนื้อหาจากงานวิจัยต่างๆ ที่จะมาช่วยนักออกแบบในเชิงของ Design Principle --- Send in a voice message: https://anchor.fm/sakol/message

In this update in the UX series I talk about priming in how it affects your research to learn about what you're making or even can affect you-yourself via what you experience frequently. Related Links and Resources 100 Things Every Designer Needs to Know About People (Voices That Matter) (8580001054513): Susan Weinschenk: Books The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child's Developing Mind - Kindle edition by Daniel J. Siegel, Tina Payne Bryson. Availability heuristic - Wikipedia List of cognitive biases - Wikipedia ArtSoundoff Follow all the Art Soundoff posts on Twitter Lean Into Art Subscribe to the Polytechnicast RSS feed in your podcatcher

Understanding decision making in the workplace is almost like the holy grail. What we want is for our colleagues to make better decisions, but for this to happen we need to take a few steps back. Decision making in the workplace takes place in the context of the organisational culture. Often when we talk to people about organisational culture, they see culture as something so big that it becomes too overwhelming to think about. Instead, they prefer to take the path of least resistance, focusing on awareness and driving behaviour. However, behavioural science keeps pointing to the fact that individuals need to feel involved in policy creation if buy-in and actual behavioural change is to occur. But, won’t this take too much time? How can an organisation possibly gain buy-in from all their employees? Interestingly, the amount of interaction that people need in order to feel that they are involved is probably a lot less than you think… Individuals, Groups, Decision-Making, And Self-Regulation Susan Weinschenk joins Bruce in Series 2 / Episode 2 of the Re-Thinking The Human Factor podcast to have a deeper look into this topic. Susan has a Ph.D. in Psychology. She applies research in brain science and psychology to predict, understand, and explain what motivates people and how they behave. Her consulting includes applying behavior science to the design of websites, software, medical devices, tv ads, physical devices, presentations, experiences, and physical spaces. She is an author, teacher, mentor, and consultant to Fortune 1000 clients, government, non-profit, and start-ups. Her books include: How To Get People To Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What makes them click?  Susan’s specialties include Behavioural Science, Brain Science, Psychology, and User Experience.   JOIN SUSAN WEINSCHENK AND BRUCE HALLAS AS THEY DISCUSS: The influence of individual self-stories on a person’s behaviour Brain function and value-based, goal-directed decision-making vs. habit-based decision-making The importance of similarity in environments between the one in which a person is trained vs. the space where that person will encounter actual on-the-job issues, and how different environments can hamper training and habit-based decision-making What choice architecture is and how it relates to how you build an actual environment to bring around the behavioural outcomes you’re looking for Whether any gains around behaviour can be made without taking into consideration the broader cultural context The power of social norms and groups to regulate behaviour The necessity of involving at least some members of strong-tie teams/communities in development of policies in order to increase buy-in and ensure wider-spread behavioural change The importance of looking at Cyber Security as if it were a product, understanding that having repeat customers of the product is the end goal Drivers of motivation behind people’s engagement with awareness campaigns, and what kind of behavioural change can be expected through gamification and rewards-style motivation   “The amount of interaction that people need in order to feel that they were involved is probably a lot less than you think…”   FURTHER STUDY AND RESEARCH Re-thinking the Human Factor Ep 05 with Ciaran McMahon Choice Architecture Robin Dunbar (Dunbar’s Number) The IKEA Effect   MORE ABOUT SUSAN WEINSCHENK: LinkedIn   Please subscribe to the podcast in iTunes, and if you enjoyed this interview, please share with your friends and colleagues and leave a 5 star rating and review.   Thanks for listening and sharing. Bruce & The Re-thinking the Human Factor Podcast Team

Dans ce nouvel épisode, je vais à la rencontre de Hubert Florin, Product Designer chez Slack. On parle de son parcours, de sa passion pour la typographie, on parle évidemment de Slack du futur de la plateforme, des méthodes de travail dans l'équipe Design ou encore d'un sujet cher à Hubert et qui m'a personnellement beaucoup marqué, à savoir l'accessibilité dans le design. On en profite aussi pour répondre à vos questions posées sur Twitter. Belle écoute ! ★★★★★ Si le podcast vous plaît, svp n'oubliez pas d'ajouter 5 étoiles sur iTunes en cliquant ici. Cela me permet de le faire découvrir à d'autres personnes. ✌️

My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant and mentor. She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design. In this episode we’re going to talk about what motivates people in this complex modern world, and how we can use behavioral science to become better marketers. Susan will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of *How To Get People To Do Stuff*, *Neuro Web Design: What Makes Them Click?* and *100 Things Every Designer Needs to Know About People*.

This is the first part of our From Business To Buttons special. We interview Susan Weinschenk a psychologist focusing on the intersection of brain science, behavioral psychology and design. She’s written numerous books on the subject such as 100 Things Every Designer Needs to Know About People, Neuro Web Design: What Makes Them Click and How To Get People to Do Stuff. As you would expect, during the interview we talk a lot about the brain, and what we as designers, product managers, marketers etc, can learn from psychology when we’re designing experiences for customers. We discuss topics such as: - Three nuggets from the book 100 Things Every Designer Needs to Know About People - How unconsciousness is affecting our decision-making - The importance of designing for peripheral vision - Why you should ask customers for stories, and the benefits of the story format - Dopamine, and the power of anticipation - The ethics of data mining Show notes: https://goo.gl/5RDVrR

Susan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and is an author including How to Get People to Do Stuff, and 100 Things Every Designer Needs to Know about People.

Sixth Anniversary Edition! Dr. Susan Weinschenk joins Tim Keirnan for a discussion of her latest book, 100 Things Every Designer Should Know About People. Not just a collection of opinons, 100 Things... presents up-to-date research on the fundamentals that uderpin our work as UX professionals, while exposing several popular myths and misconceptions along the way.Thanks for listening for six years! I'm proud of what Tom Brinck and I started back in the summer of 2005, and appreciate any and all feedback you send.Susan's blog is atwww.whatmakesthemclick.netHer Twitter is@thebrainladyCheck out the Colours In Cultures color wheel by David McCandless at http://www.informationisbeautiful.net/visualizations/colours-in-cultures/You can read Tim's article about usability testing for entrepreneurs at the Entrepreneurial America website athttp://www.entrepreneurial-america.com/2011/07/product-usability-testing-for.html