Podcasts about chief behavioral scientist

In episode 439 of The Brainy Business podcast, Melina Palmer welcomes William Mailer, Chief Behavioral Scientist at Commonwealth Bank of Australia, to discuss the intersection of behavioral science and financial well-being. William, who leads the bank's Behavioral Science Center of Excellence, shares insights on how his multidisciplinary team of economists, psychologists, and data scientists work to improve financial well-being and climate action outcomes for millions of Australians. The episode explores the innovative projects led by Will's team, including Benefits Finder, which has connected Australians to over $1.2 billion in government benefits. Will also explores his journey into behavioral science, starting from his early career in economics and various roles that focused on understanding human behavior. He provides valuable advice on building a behavioral science team within an organization, emphasizing the importance of establishing relationships with academic researchers and thinking creatively to solve problems. Additionally, the episode highlights the importance of operational transparency in financial products, showcasing how showing trade-offs in credit card options can lead to higher customer retention and reduced financial distress. In this episode: Learn about the innovative Benefits Finder project and its impact on financial well-being in Australia. Discover the importance of operational transparency in financial products. Understand the criteria for selecting high-impact behavioral science projects. Gain insights into building and leading a multidisciplinary behavioral science team. Explore Will Mailer's journey and experiences in the field of behavioral science. Show Notes: 00:00:00 - Introduction Melina Palmer introduces William Mailer and sets the stage for an insightful conversation on behavioral science and financial well-being. 00:02:30 - Will's Background Will shares his journey into behavioral science, including his early career in economics and roles focused on understanding human behavior. 00:10:00 - Building a Behavioral Science Team Will discusses the importance of establishing relationships with academic researchers and thinking creatively to solve problems. 00:15:45 - Benefits Finder Project Will introduces the Benefits Finder project, which has connected Australians to over $1.2 billion in government benefits. 00:25:00 - Operational Transparency in Financial Products Will explains the importance of showing trade-offs in credit card options to improve customer retention and reduce financial distress. 00:35:45 - Selecting High-Impact Projects Will shares the criteria his team uses to select high-impact behavioral science projects. 00:45:30 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with William: LinkedIn Profile X Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Behavioral Investor, by Daniel Crosby Tightwads and Spendthrifts, by Scott Rick The Power of Regret, by Daniel Pink Dollars and Sense, by Dan Ariely and Jeff Kreisler Money Mindsets, by Vishal George Top Recommended Next Episode: Quique Belenguer Interview (ep 435) Already Heard That One? Try These:  Chuck Howard Interview (ep 213) Scott Rick Interview (ep 369) Can Behavioral Economics Increase Savings? (ep 65) Anthony Damtsis Interview (ep 415) Booms and Busts (ep 30) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter https://www.biorgpartnership.com/case-studies CBA's ‘Benefits finder' connects customers to $1 billion The Upside of Highlighting a Product's Downsides - HBS Working Knowledge

For this episode, I spoke with Nick Hobson, PhD (@NickMHobson), Chief Behavioral Scientist at Emotive Technologies, on behavioral science within the enterprise, and making sense of human behavior by applying the principles of science. You can find more information on my guest on my blog at https://www.buckleyplanet.com/2023/10/collabtalk-podcast-episode-96-with-nick-hobson.html

Happy New Year! What mystical, magical power does January hold that makes it THEE month we swear we're going to get our mind, money, and of course, our spiritual lives, right? We head to the local craft store and buy the latest "Happy Me" Planner and all those damn stickers! Head home and binge-watch 10,000 hours of content about goal planning and productivity.January is the month millions master the art of planning--so why don't our well-laid plans have the power to stick? In this episode of, That Wasn't In My Textbook, your favorite historian (me) will:Walk you through the science behind the Fresh Start Effect.Introduce you to the Fresh Start Effect Trifecta: Catherine Milkman, Ph.D., Hengchen Dai GRW 15, and Jason Riis, the researchers who coined the term and vetted its power.Discuss how you can use their research to your advantage.I'll explain the psychological boost we experience when passing temporal landmarks (And, if you have no idea what a temporal landmark is--you should be hitting that play button right now).We also get into the dark side of this phenomenon and discuss strategies to benefit from the science while avoiding the drama that comes with less-than-effective goal planning.Episode Highlights:[00:01:12]The Fresh Start Effect is a term coined by a few Ivy League researchers that garnered attention from The New York Times, Washington Post, and CNBC, to name a few. Tune in as I introduce you to the researchers whose names will forever ring bells in these goal-planning streets. [00:02:02] Is this your first time joining the littest history class in the nation? Here I introduce myself and explain why - That Wasn't In My Textbook is the one class you will never fall asleep in. [00:03:42] What do I think of New Year's Resolutions, bold proclamations, and plans for taking over the world in the new year? Listen as I explain why "new year, new me" resolutions can be intimidating and what you can do to avoid joining Team "too much." [00:04:12] I wouldn't be your favorite historian if I didn't bring you the facts- Let's dig into the backstory of The Fresh Start Effect and learn how this phenomenon went viral. [00:06:13] It's customary for us to start at the beginning (#hellohistory). Here we dissect The Fresh Start Effect origin story and why researchers felt it was necessary to put some language and research around the collective motivation we all feel when a New Year or milestone date grants us a fresh start. [00:07:08] What is a temporal landmark, and most importantly, how can we use this fresh start effect to help us reach our goals? Luckily, the experts have given us a study to learn from and emulate. [00:07:53] The fresh start effect has been studied in depth by three stars of the behavioral science world. Tune in to hear about the science that proves The Fresh Start Effect isn't a theory but a scientific reality. [00:09:50] What magical power does the month of January hold over people? Find out what the research says, and let me know if anything rings true for you. [00:11:26] All research starts with a solid hypothesis, and this fresh start effect is no different. Tune in to learn about the theory, variables, results, and implications of the science on you and your goals. [00:16:08] Ready to go all gas, no break toward your resolutions? Not so fast, let's read the fine print and examine the dark side of fresh starts and when we should pause and proceed with caution. [00:19:39] Tips for maximizing The Fresh Start Effect without falling into the dark side: Ready to put the fresh start effect into action? Here are a few tips on using temporal landmarks in your goal-planning process. [00:26:05] Our next episode drops on Wednesday, January 18, 2023, and our discussion is around The Chinese New Year. Will you be tuning in? Let me know in the comments.Research Information:1. Katherine Milkman, PhD., at Harvard, who is currently a Professor at the Wharton School 2. Hengchen Dai GRW 15, who received her Ph.D. in OID at Wharton in 2015 and is now an Assistant Professor of Management and Organizations and Behavioral Decision Making at UCLA; 3. Jason Riis, Ph.D., former Wharton Lecturer and Research Scholar and now Chief Behavioral Scientist at BehavioralizeStay in Touch:Visit our website. Follow the podcast on Instagram, Twitter, and Facebook, and feel free to donate. To learn more about the podcast host Toya, visit ToyaFromHarlem.com. Connect with Toya on Instagram and Twitter, or buy her a coffee.The episode was researched and scripted by host Latoya Coleman (Toya From Harlem). 

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist, and CEO at The Team W, Inc. Susan consults with Fortune 1000 companies, start-ups, governments, and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Dr. Weinschenk's area of expertise is the brain and behavioral science applied to the design of products and services. Her clients include Medtronic, Disney, the Mayo Clinic, Zappos, the European Union, Discover Financial, and United Health Care. Susan is co-host of the HumanTech podcast and writes her blog and a column for Psychology Today online. In this episode, Susan shared great insights on the Brain and Creativity and how we could train our brains to produce the best creative solutions. What are different frameworks to rewire our brain to for creativity? We then spoke on the role of perception in enhancing the brain. And how designers can use the same to improve the user experience. We concluded the show with resources and frameworks on behavioral sciences. Takeaways - Building creating, the role of perception in enhancing the brain, Methods to improve creativity. Books by Susan Weinschenk Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Why is being intellectually curious so important to your career success? How can you identify, analyze and solve business problems like a consultant?My guest on this episode is Aaron Sorensen, Partner and Chief Behavioral Scientist at Lotis Blue Consulting.During our conversation, Aaron and I discuss the followingThe skills and capabilities required to be a successful consultantThe most common misconceptions about being a consultantHow to improve your critical thinking skillsWhy the next generation of HR pro's must be digital natives to stay relevantAaron's Book Recommendations:Understanding Michael Porter: The Essential Guide to Competition and Strategy by Joan MagrettaThe Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving by Barbara MintoConnecting with Aaron:Aaron Sorensen on LinkedInLotis Blue Consulting

It seems to be human nature that the more money you have in your wallet, the more likely you are to spend it. And it also turns out that what kind of money is in your wallet influences how much you spend as well. Listen as this episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ I bet you have had someone design a logo or brochure or website for you and then when they show you what they did, they ask, “What do you think”? It has happened to me several times and the problem is, I don't know what to think. I don't know what makes a well-designed brochure or website. I don't know what other people will think when they see it or what motivates people to respond. If this has happened to you, you'll want to hear my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK).  Think about how many times a day you speak to other people. Conversation is the primary way we communicate. Yet, you likely haven't learned much about the science of conversation. The fact is that a conversation can beautiful and brilliant or it can be awkward and difficult. When you understand how it all work, you will be a better conversationalist. Joining me to explain the science of conversation is David Crystal. David is a writer and editor, and his latest book is called Let's Talk: How English Conversation Works (https://amzn.to/32e4qLF). When your doctor takes your blood pressure – does he check both arms? He or she should check both because the results are likely different. Listen as I explain why this is so important. https://www.sciencedaily.com/releases/2012/03/120320195749.htm PLEASE SUPPORT OUR SPONSORS! Indeed' is doing something no other job site has done. Now with Indeed, businesses only pay for quality applications matching the sponsored job description! Visit https://Indeed.com/SOMETHING to start hiring now. Hometap is the smart new way to access your home's equity and pay for life's expenses without a loan! Learn more and get a personalized estimate at https://HomeTap.com With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! The magic is waiting! Download Harry Potter: Puzzles & Spells, for free, from the iOS App Store or Google Play today! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's episode, I speak with Susan Weinschenk. Susan has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments, and nonprofits, and is the author of several books, including 100 Things Every  Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get  People To Do Stuff. We dive into the brain science of creativity and how to come up with better ideas and solutions by working with the 3 networks in your brain that foster creativity: executive attention, imagination, and salience. We discuss how to set specific intentions, why it's essential to turn off your concentrated brain, and the science behind the “Aha!” moment.

One of my first business trips was to Scotland, and it was more like a nightmare rather than a dream come true. I was there because a big soup company wanted me to come up with their next soup sub-brand, and we all know that good stuff happens by finding a way to sit down and talk to people.  I could have used Susan Weinschenk's help back then because she is an expert in human behaviour and what makes us tick. She's got a PhD in Psychology, has a number of books under her belt, including 100 Things Every Designer Needs to Know About People, and is the Chief Behavioral Scientist and CEO at The Team W. Susan calls herself a ‘science nerd,' and she's been like this since way back when. Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/    Susan reads two pages from ‘Beyond Happiness' by Ezra Bayda. [reading begins at 15:55]  Hear us discuss:  “You've got to own this story.” [9:10] | The idea of happiness. [20:04] | Understanding reality. [24:29] | Our cognitive biases. [27:51] | How to make better decisions: “Let your unconscious do its thing.” [30:55]

In this episode I speak to three prominent, highly successful educators in the fitness industry.  Each of them brings decades of experience from a uniquely valuable perspective.  Mel Tempest is the CEO and the founder at Ignite Fitness Business Events, the host and founder of The Gym Owners Fitness Business Podcast and The Womens Leaders Fitness Business Podcast. She is a keynote speaker for fitness events globally, and the has been a gym owner and operator for over two decades.  Robert Dyer is a health club and fitness industry executive, leader and entrepreneur with thirty years of experience operating a variety of health club business models, consulting to and advising fitness facility owners and global suppliers, and developing organizations, partnerships and people. Michael Mantell has served as Chief Psychologist for Children's Hospital of San Diego, Chief Psychologist for the San Diego Police Department, Chief Behavior Science Consultant for the American Council on Exercise, Chief Behavioral Scientist for Anytime Fitness worldwide and served as a member of the faculty of Equinox Fitness Training Institute. Dr. Mantell is an invited contributor to Psychiatric Times Magazine and a frequent writer for Arianna Huffington's Thrive Global.  He is well known for his decades of regular appearances on national and international broadcasts and in health and fitness related publications, has been a member of SAG/AFTRA since 1981. He's been a popular guest on television and radio talk shows across America, including “Oprah,” “Nightline,” “Larry King,” and “Good Morning America,"In our conversation we explore their observations of the fitness industry over the past eighteen months, dealing with the COVID-19 pandemic.  This episode delivers critical business lessons, through a candid conversation around what the industry has done and is doing particularly well.  We also discuss where the fitness industry needs to shift as well as expand its focus if it is going to capitalize on emerging opportunities for growth in the future.  

Chief Behavioral Scientist at DonorVoice, Dr. Kiki, sits down with Brady to discuss behavioral science and self determination theory.Dr. Kiki also dives into demographics versus identity, satisfaction, preferences, commitment, and donor personas and donor identity.Links & Resources:- Agitator Blog: https://agitator.thedonorvoice.com/ - DonorVoice: http://www.thedonorvoice.com/ - Dr. Kiki on LinkedIn: https://www.linkedin.com/in/kiki-koutmeridou-78326117/- Dr. Kiki on Twitter: https://twitter.com/KikiKoutmeridou?s=20

A chat with Dr. Karen Amenola, Chief Behavioral Scientist with the National Police Foundation. We talk about Action Research, police wellness, and safety, community policing. We discuss the many issues that are being considered in conducting research for police agencies. Topics include shift work and mental health.

Psychologically, why do we follow someone? In this interview, Dr. Victoria Romero helps us understand why and how we are persuaded and influenced, and what the psychological underpinnings are. Dr. Victoria Romero is a researcher, consultant, and speaker in the areas of neuroscience and human behavior. She is the Chief Behavioral Scientist for CACI, where she focuses on using both social and data science to better understand information transfer and social influence. IN THIS INTERVIEW 01:21 How Victoria got into her field03:05 The intersection between marketing and national security04:09 The psychological components of persuasion and influence04:50 Categories05:50 Types of ideas we encounter today06:07 Generalization06:58 Heuristics (aka Mental Shortcuts)08:09 Car Accidents09:09 How the news media really works, and how it doesn't line up with reality at all09:45 Fear of terrorist attacks vs. falling in your bath tub10:26 Medical Errors vs Gun violence11:34 Common biases (in and out groups)14:06 You can't get rid of biases14:53 How we develop biases (the blank slate vs. the evolution of the ability to have biases)16:40 Speaking and categorization17:06 Emotion and influence and persuasion18:24 How we actually make decisions18:52 How to persuade purely on logic, reason, and thinking – but usually…20:49 How we are persuaded emotionally22:04 Does the brain buy into “fake news”? The answer will surprise you23:50 The truth about fake news24:41 The truth about memory in persuasion and influence (our own “fake news”)28:42 Definition of Schemas (Mental Framework and Scripts; e.g., Restaurants and Political Parties)31:57 Changing Schemas (e.g., perceptions of LGBTQ population over time)33:41 Psychological identity35:19 Individualism vs. collectivism39:08 Moral foundations, values, and sacred values47:06 Examples of highly effective persuasion and influence campaigns (e.g., Taking down the Marlboro Man)48:00 If you want to make real change…51:26 The Truth Campaign53:10 How suggestible are you?54:20 Age, suggestibility, and inhibition56:00 You are more suggestible when…56:34 How to think critically about information we encounter (“counter-heuristics”)58:35 Have some grace with others, we're more alike … in our brains59:24 How to build a persuasion or influence campaign1:02:00 Pro-Vaccination vs. Anti-vaccination1:03:47 Victoria's one secret of her success1:05:04 Victoria's greatest lesson1:06:35 Victoria's one piece of advice to the world1:07:45 Victoria's legacy CONCEPTS TO GOOGLE HeuristicsBiasesAvailability BiasIn Groups / Out GroupsCognitive PsychologyConfirmation BiasSchemasIndividualismCollectivismMoral FoundationSacred ValuesThe Truth CampaignSuggestibilityTip of the tongue phenomenon To connect with Dr. Victoria Romero LinkedIn: https://www.linkedin.com/in/victoriaromero/Email: victoria.romero@caci.com To connect with Mark Botros https://markabotros.comInstagram: @markabotrosTwitter: @markbotrosFacebook: https://www.facebook.com/businessstrategist/LinkedIn: https://www.linkedin.com/in/mbotros/Email: mark@markabotros.comThe LIFE WORKS Podcast: https://podcasts.apple.com/us/podcast/the-life-works-podcast/id1475582936 Podcast Music Credit Track: Memories — INOSSI [Audio Library Release]Music provided by Audio Library PlusWatch: https://youtu.be/GePAKPB6vQYFree Download / Stream: https://alplus.io/Memories Photo Credit Todd Poirier

Ever notice that the more money you have in your wallet, the more likely you are to spend it? Well, it is actually more complicated than that. This episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ Ever hire someone to design a logo or brochure or website and have them present it to you and ask, “What do you think”? It has happened to me and my problem is, I don’t know what to think. I don’t know what makes a well-designed brochure or website. I don’t know what people will think when they see it or what motivates people to respond. If you have ever found yourself in the same boat you will want to listen to my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK). Listen as she explains how people react to design elements and how to better design anything. When your doctor takes your blood pressure – does he check both arms or just one? There is a really good reason to check both. Listen as I explain why there is likely a difference between the blood pressure in your arms and what it could potentially mean. https://www.sciencedaily.com/releases/2012/03/120320195749.htm Think about how many times a day do you engage in conversation. It is the primary way we communicate with others. Yet, you likely don’t know much about the science of conversation. Interestingly, conversation can beautiful and brilliant or it can be awkward and difficult. Understanding how it works can make you a better conversationalist. Here to explain the science of conversation is David Crystal. David is a writer and editor and his latest book is called Let's Talk: How English Conversation Works (https://amzn.to/32e4qLF). Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we wrap up our series with Nick Hobson, Ph.D. Chief Behavioral Scientist at The Behaviorist. In this episode, we talk with Nick about the origin of behavioural insights teams in government; and how the pandemic has pushed behavioural science back into the “lab of real-life.” This is our final episode in the series, and we are going to begin exploring some new themes moving forward. It has been an incredible experience, thanks for listening!

 Discover what makes us always want to be connected to technology Find out how technology changed how we think, feel, and interact with one another Learn what mindfulness meditation is all about and why this is the best way to retrain our brain Resources/Links: Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Summary Susan Weinschenk, Ph.D. is a Chief Behavioral Scientist at her own consulting firm, The Team W, Inc. She speaks and teaches worldwide, and is an Adjunct Professor at the University of Wisconsin. Her work specializes in how to apply brain and behavioral science to the design of products and technology. In this episode, Susan shares her deep insights into the brain and behavioral science. She debunks why we ever feel like we are addicted to email or twitter or texting and find it impossible to ignore our email if you see that there are messages in our inbox. She also shares ways on how we can retrain our brain to reduce stress and improve our focus and concentration. Check out these episode highlights: 01:41 – Susan's ideal client: My ideal client is someone who is really curious about human behavior, really curious about their own behavior. And sincerely wants to learn about why do we do the things that we do? . 02:04 – Problem she helps solve: Instead of using what we know about human behavior, they just kind of use what they think is true, or they follow their own ideas. 03:43 – Typical symptoms that clients do before reaching out to Susan: Basically, you get this feeling that you're never really present and doing one thing. So, whatever you're doing, there's always a little part of you that is monitoring, like the phone or the laptop, or whatever it is, and so you can't be fully present. And that means you can't be your best self and you can't do your best work. And then the other thing that happens is it actually is stressful and tiring. So, the research shows us that when you are torn in two ways like that, your brain is constantly switching, and it'll actually cause stress and make you tired. 04:46 – Common mistakes people make when trying to solve that problem: I think a lot of the mistakes that people make is that they just try and fix one little thing, they're not really seeing the whole problem. So, you know, basically, when you're addicted to your technology like this, it's called a conditioned response. If any of you studied psychology in school, you might remember Pavlov, and the saliva and the dogs, and conditioned response. And that's what this is. And so just doing little things, just saying, oh, I'll not work. Well, you sound like you have an app, right? That tells you how much screen time you have. 05:58 – Susan's Valuable Free Action(VFA):"You have to decide, for instance, if you're the kind of person who when you wake up and you're still in bed, you reach for the phone to check messages." 07:49 – Susan's Valuable Free Resource(VFR): Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Tweetable Takeaways from this Episode: Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words,

 Discover what makes us always want to be connected to technology Find out how technology changed how we think, feel, and interact with one another Learn what mindfulness meditation is all about and why this is the best way to retrain our brain Resources/Links: Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Summary Susan Weinschenk, Ph.D. is a Chief Behavioral Scientist at her own consulting firm, The Team W, Inc. She speaks and teaches worldwide, and is an Adjunct Professor at the University of Wisconsin. Her work specializes in how to apply brain and behavioral science to the design of products and technology. In this episode, Susan shares her deep insights into the brain and behavioral science. She debunks why we ever feel like we are addicted to email or twitter or texting and find it impossible to ignore our email if you see that there are messages in our inbox. She also shares ways on how we can retrain our brain to reduce stress and improve our focus and concentration. Check out these episode highlights: 01:41 – Susan's ideal client: My ideal client is someone who is really curious about human behavior, really curious about their own behavior. And sincerely wants to learn about why do we do the things that we do? . 02:04 – Problem she helps solve: Instead of using what we know about human behavior, they just kind of use what they think is true, or they follow their own ideas. 03:43 – Typical symptoms that clients do before reaching out to Susan: Basically, you get this feeling that you're never really present and doing one thing. So, whatever you're doing, there's always a little part of you that is monitoring, like the phone or the laptop, or whatever it is, and so you can't be fully present. And that means you can't be your best self and you can't do your best work. And then the other thing that happens is it actually is stressful and tiring. So, the research shows us that when you are torn in two ways like that, your brain is constantly switching, and it'll actually cause stress and make you tired. 04:46 – Common mistakes people make when trying to solve that problem: I think a lot of the mistakes that people make is that they just try and fix one little thing, they're not really seeing the whole problem. So, you know, basically, when you're addicted to your technology like this, it's called a conditioned response. If any of you studied psychology in school, you might remember Pavlov, and the saliva and the dogs, and conditioned response. And that's what this is. And so just doing little things, just saying, oh, I'll not work. Well, you sound like you have an app, right? That tells you how much screen time you have. 05:58 – Susan's Valuable Free Action(VFA):"You have to decide, for instance, if you're the kind of person who when you wake up and you're still in bed, you reach for the phone to check messages." 07:49 – Susan's Valuable Free Resource(VFR): Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Tweetable Takeaways from this Episode: “Train your brain to be present in the current moment. Mindfulness meditation is a great way to do that.” -@thebrainladyClick To Tweet Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the big...

Dr. Heidi talks with Susan Weinschenk, CEO and Chief Behavioral Scientist at The Team W Guthrie Weinschenk, COO and Behavioral Scientist at The Team W. Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website (www.blog.theteamw.com) and “Brain Wise: Work better, work smarter” for Psychology Today. Website: www.theteamw.com Blog: www.blog.theteamw.com Facebook Page: www.facebook.com/TheTeamW Twitter ID: @thebrainlady This episode is sponsored by Oska Pulse, the opiod-free solution for chronic pain. Oska Pulse is a Pain Relief and Recovery Device using Pulsed Electromagnetic Field Therapy (PEMF). For a discount on your order go to http://bit.ly/EDS-Oska, or simply enter discount code 2BU at checkout at OskaWellness.com. Your order will help support the Evolving Digital Self podcast. If you like it, please feel free to share it with your friends (both the discount and the podcast :-)

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, writes her own blog and a column for Psychology Today online. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions.

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, writes her own blog and a column for Psychology Today online. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions.

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