Podcast appearances and mentions of Susan Weinschenk

Janet Planet is a name synonymous not only with the northeast Wisconsin music scene, but with vocal jazz and voice instruction. Her career has spanned forty-plus years and she shows no sign of slowing down at all. She's headlined concerts all over the world and her catalog of recorded work has earned praise from critics and fans alike. One of her biggest fans was comedian, composer, and jazz musician Steve Allen (yes, that Steve Allen!) who once wrote to her, "There are so many dumb and inarticulate singers in the business today, it's a pleasure to hear someone who knows what singing is all about." Janet is an incredible vocalist who encourages others to use their voice through her succesful Rethink Sing vocal technique program. No matter if you're a jazzer or simply enjoy smart, outstanding vocal work, we think you'll enjoy this discussion with Janet Planet."For All We Know" performed by Janet Planetarranged by Chris Swansen℗ 1985 Seabreeze Records. Used with permission of Janet Planet."O' Emmanuel" performed by Janet Planetarranged by Janet Planet, Tom Washatka, and Tom Theabo℗ 1997 Stellar Sound Productions. Used with permission of Janet Planet."It Takes A Lot To Laugh, It Takes A Train To Cry" performed by Janet Planetwritten by Bob Dylan, arranged by Tom Theabo, Janet Planet, and Tom Washatka℗ 2010 Stellar Sound Productions. Used with permission of Janet Planet."What Greater Joy" performed by Janet Planetwritten by Susan Weinschenk, arranged by Tom Washatka℗ 2023 Stellar Sound Productions. Used with permission of Janet Planet.Support the showSupport the show: https://www.buymeacoffee.com/intothemusic E-mail us at intothemusic@newprojectx.com YouTube Facebook Instagram INTO THE MUSIC is a production of Project X Productions, Appleton, WI.Producer: Rob MarnochaRecording, engineering, and post production: Rob MarnochaOpening theme: "Aerostar" by Los Straitjackets* (℗2013 Yep Roc Records)Closing theme: "Close to Champaign" by Los Straitjackets* (℗1999 Yep Roc Records)*Used with permission of Eddie AngelThis podcast copyright ©2024 by Project X Productions. All rights reserved.

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist, and CEO at The Team W, Inc. Susan consults with Fortune 1000 companies, start-ups, governments, and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Dr. Weinschenk's area of expertise is the brain and behavioral science applied to the design of products and services. Her clients include Medtronic, Disney, the Mayo Clinic, Zappos, the European Union, Discover Financial, and United Health Care. Susan is co-host of the HumanTech podcast and writes her blog and a column for Psychology Today online. In this episode, Susan shared great insights on the Brain and Creativity and how we could train our brains to produce the best creative solutions. What are different frameworks to rewire our brain to for creativity? We then spoke on the role of perception in enhancing the brain. And how designers can use the same to improve the user experience. We concluded the show with resources and frameworks on behavioral sciences. Takeaways - Building creating, the role of perception in enhancing the brain, Methods to improve creativity. Books by Susan Weinschenk Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

It seems to be human nature that the more money you have in your wallet, the more likely you are to spend it. And it also turns out that what kind of money is in your wallet influences how much you spend as well. Listen as this episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ I bet you have had someone design a logo or brochure or website for you and then when they show you what they did, they ask, “What do you think”? It has happened to me several times and the problem is, I don't know what to think. I don't know what makes a well-designed brochure or website. I don't know what other people will think when they see it or what motivates people to respond. If this has happened to you, you'll want to hear my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK).  Think about how many times a day you speak to other people. Conversation is the primary way we communicate. Yet, you likely haven't learned much about the science of conversation. The fact is that a conversation can beautiful and brilliant or it can be awkward and difficult. When you understand how it all work, you will be a better conversationalist. Joining me to explain the science of conversation is David Crystal. David is a writer and editor, and his latest book is called Let's Talk: How English Conversation Works (https://amzn.to/32e4qLF). When your doctor takes your blood pressure – does he check both arms? He or she should check both because the results are likely different. Listen as I explain why this is so important. https://www.sciencedaily.com/releases/2012/03/120320195749.htm PLEASE SUPPORT OUR SPONSORS! Indeed' is doing something no other job site has done. Now with Indeed, businesses only pay for quality applications matching the sponsored job description! Visit https://Indeed.com/SOMETHING to start hiring now. Hometap is the smart new way to access your home's equity and pay for life's expenses without a loan! Learn more and get a personalized estimate at https://HomeTap.com With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! The magic is waiting! Download Harry Potter: Puzzles & Spells, for free, from the iOS App Store or Google Play today! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Susan Weinschenk shares a deeply personal account of why she's a behavioural scientist, the role of ethics in design, and how deciding her self-story helped her while battling cancer. Highlights include: ⭐ How critical is skepticism for making effective design decisions? ⭐ Why hasn't ethics always been part of the big tech design conversation? ⭐ How do you help people to become comfortable with finding truth? ⭐ Do designers understand what's ethical and what's not? ⭐ What story are we telling ourselves that we should change? ====== Who is Susan Weinschenk? Susan is the Founder, CEO and Chief Behavioural Scientist at The Team W, a behavioural science and user experience consultancy and training company, with clients including a few companies you may have heard of before, such as Amazon, Disney and Target. With her deep knowledge of behavioural science, underpinned by a PhD in Cognitive Psychology, and developed over 35 years in the field, Susan has shared her knowledge with audiences across the globe, at events such as UX Brighton, the USI conference, and Convey UX. Susan is also the author of several widely respected books, that are at the intersection of behavioural science and UX design, including: Neuro Web Design: What Makes Them Click?, 100 Things Every Designer Needs to Know About People, and How To Get People to Do Stuff. ====== Find Susan here: LinkedIn: https://www.linkedin.com/in/susanweinschenk/ Twitter: https://twitter.com/thebrainlady Website: https://theteamw.com/ YouTube: https://www.youtube.com/c/Theteamw Podcast: https://www.humantech.theteamw.com/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

In today's episode, I speak with Susan Weinschenk. Susan has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments, and nonprofits, and is the author of several books, including 100 Things Every  Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get  People To Do Stuff. We dive into the brain science of creativity and how to come up with better ideas and solutions by working with the 3 networks in your brain that foster creativity: executive attention, imagination, and salience. We discuss how to set specific intentions, why it's essential to turn off your concentrated brain, and the science behind the “Aha!” moment.

What is the perfect length for a podcast? Audience attention span in general is anywhere from 7 minutes to 20 minutes, but rarely more. The 7-minute attention span stat (for any medium, including a speech) comes from 100 Things Every Presenter Needs To Know About People by Susan Weinschenk. However, according to WeEditPodcasts, the attention we give podcasts is like the attention we give lectures, which is about 20 minutes. Plus, hear results of a poll conducted amongst you (my listeners) about the length of this show. (Got it, you don't love 1-minute episodes.) Join me at Jolt Conference in May: "One of the Best Financial Advisor Conferences to Choose from in 2022" via Michael Kitces. At Jolt: learn how to build and engage your audience at "Modern Strategies for Maximum Reach and Impact" on 5/5. I'll be speaking alongside some of the best in marketing and voice. My panel includes Taylor Schulte, CFP®, Alex Cavalieri, Matt Halloran, Influence Accelerator, and David Armstrong. Stacked. Listen for a promo code to register at joltconference.com! May 4-6, 2022 in Las Vegas. See acast.com/privacy for privacy and opt-out information.

Behavioral scientist Susan Weinschenk will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want. ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

One of my first business trips was to Scotland, and it was more like a nightmare rather than a dream come true. I was there because a big soup company wanted me to come up with their next soup sub-brand, and we all know that good stuff happens by finding a way to sit down and talk to people.  I could have used Susan Weinschenk's help back then because she is an expert in human behaviour and what makes us tick. She's got a PhD in Psychology, has a number of books under her belt, including 100 Things Every Designer Needs to Know About People, and is the Chief Behavioral Scientist and CEO at The Team W. Susan calls herself a ‘science nerd,' and she's been like this since way back when. Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/    Susan reads two pages from ‘Beyond Happiness' by Ezra Bayda. [reading begins at 15:55]  Hear us discuss:  “You've got to own this story.” [9:10] | The idea of happiness. [20:04] | Understanding reality. [24:29] | Our cognitive biases. [27:51] | How to make better decisions: “Let your unconscious do its thing.” [30:55]

The Team W understands how human psychology drives UX. After all, founder and CEO Susan Weinschenk holds a Ph.D. in Psychology and serves as an Adjunct Professor at the University of Wisconsin. This makes The Team W's expertise uniquely valuable to their clients, who are trying to optimize their offerings to guide customer behavior and interactions. But how do we know when we're nearing an ethical boundary, where optimization approaches manipulation? Susan joins Brett Kistler and Brian Gupton on the podcast to talk about The Team W's approach to ethics. She shares the ethical calculator that her son Guthrie Weinschenk created, and gets real about what it means to manage and grow a business as a parent-child team. theteamw.com ethicalformula.com

Susan Weinschenk joins Tim Keirnan to discuss the second edition of her wonderfully useful and usable book 100 Things Every Designer Should Know About People. First published in 2011, 100 Things... has helped many kinds of professionals and students learn to be better designers. https://www.oreilly.com/library/view/100-things-every/9780136746959/ Visit Susan's company at https://theteamw.com/ Susan has been on the show multiple times over our 15 years and you may enjoy hearing these older episodes with her: http://www.designcritique.net/podcasts/interview-neuro-web-design-with-dr-susan-weinschenk/ http://www.designcritique.net/podcasts/6th-anniversary-episode-with-dr-susan-weinschenk-on-100-things-every-designer-needs-to-know-about-people/ http://www.designcritique.net/podcasts/panel-the-state-of-the-internet-user-experience-in-2011/

Today's "You Get the Gist" is about nomophobia. And you have to listen to find out what it is. (There's a test for it in the show notes below...)  I admit it. I have it. Not a severe case, but I'm as guilty as the next guy. So what follows is what it is and as always, what you can do about it. So now, you get the gist. Important Links: Here’s a test to see if you have it, created by Iowa State University. American Academy of Sleep Medicine article on sleep and nomophobia. Psychology Today  great article by Susan Weinschenk  on our brain chemistry and how it responds to our phones. My new book entitled Perfectly Hidden Depression has arrived and you can order here! Its message is specifically for those with a struggle with strong perfectionism which acts to mask underlying emotional pain. But the many self-help techniques described can be used by everyone who chooses to begin to address emotions long hidden away that are clouding and sabotaging your current life. And there’s a new way to send me a message! You can record by clicking below and ask your question or make a comment. You’ll have 90 seconds to do so and that time goes quickly. By recording, you’re giving SelfWork (and me) permission to use your voice on the podcast. I’ll look forward to hearing from you!        

Decluttering isn't just a process—it can be a philosophy, a way of life. Our ongoing series, “A Decluttering Philosophy: Changing Our Relationship to Stuff,” examines the relationship with stuff from several angles. In episode #38 of The Clutter Fairy Weekly, Gayle Goddard, professional organizer and owner of The Clutter Fairy in Houston, Texas, asks ethical and environmental questions that can guide and influence our relationships with stuff.The “story-editing” technique we mentioned in this episode was suggested by Susan Weinschenk, Ph.D., in her Brain Wise column in Psychology Today. Read the original article.The Clutter Fairy Weekly is a live webcast and podcast designed to help you clear your clutter and make space in your home and your life for more of what you love. We meet Tuesdays at noon (U.S. Central Time) to answer your decluttering questions and to share organizing tools and techniques, success stories and “ah-hah!” moments, seasonal suggestions, and timeless tips.To participate live in our weekly webcast, join our meetup group, follow us on Facebook, or subscribe to our mailing list.Support the show (https://www.patreon.com/theclutterfairy)

Decluttering isn't just a process—it can be a philosophy, a way of life. Our ongoing series, “A Decluttering Philosophy: Changing Our Relationship to Stuff,” examines the relationship with stuff from several angles. In episode #37 of The Clutter Fairy Weekly, Gayle Goddard, professional organizer and owner of The Clutter Fairy in Houston, Texas, discusses habits—the routines or patterns of behavior that lead to bringing in or holding on to too much stuff, and how to cultivate better habits for preventing and reducing clutter.The “story-editing” technique we mentioned in this episode was suggested by Susan Weinschenk, Ph.D., in her Brain Wise column in Psychology Today. Read the original article.Also mentioned in this episode: https://www.tinyhabits.com/The Clutter Fairy Weekly is a live webcast and podcast designed to help you clear your clutter and make space in your home and your life for more of what you love. We meet Tuesdays at noon (U.S. Central Time) to answer your decluttering questions and to share organizing tools and techniques, success stories and “ah-hah!” moments, seasonal suggestions, and timeless tips.To participate live in our weekly webcast, join our meetup group, follow us on Facebook, or subscribe to our mailing list.Support the show (https://www.patreon.com/theclutterfairy)

Ever notice that the more money you have in your wallet, the more likely you are to spend it? Well, it is actually more complicated than that. This episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ Ever hire someone to design a logo or brochure or website and have them present it to you and ask, “What do you think”? It has happened to me and my problem is, I don’t know what to think. I don’t know what makes a well-designed brochure or website. I don’t know what people will think when they see it or what motivates people to respond. If you have ever found yourself in the same boat you will want to listen to my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK). Listen as she explains how people react to design elements and how to better design anything. When your doctor takes your blood pressure – does he check both arms or just one? There is a really good reason to check both. Listen as I explain why there is likely a difference between the blood pressure in your arms and what it could potentially mean. https://www.sciencedaily.com/releases/2012/03/120320195749.htm Think about how many times a day do you engage in conversation. It is the primary way we communicate with others. Yet, you likely don’t know much about the science of conversation. Interestingly, conversation can beautiful and brilliant or it can be awkward and difficult. Understanding how it works can make you a better conversationalist. Here to explain the science of conversation is David Crystal. David is a writer and editor and his latest book is called Let's Talk: How English Conversation Works (https://amzn.to/32e4qLF). Learn more about your ad choices. Visit megaphone.fm/adchoices

รีวิวหนังสือ 100 สิ่งที่นักออกแบบทุกคนควรรู้เกี่ยวกับคน หนังสือเล่มนี้เขียนโดย Susan Weinschenk ที่มีพื้นฐานด้านจิตวิทยาและประสาทวิทยา เธอได้รวบรวมเนื้อหาจากงานวิจัยต่างๆ ที่จะมาช่วยนักออกแบบในเชิงของ Design Principle --- Send in a voice message: https://anchor.fm/sakol/message

 Discover what makes us always want to be connected to technology Find out how technology changed how we think, feel, and interact with one another Learn what mindfulness meditation is all about and why this is the best way to retrain our brain Resources/Links: Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Summary Susan Weinschenk, Ph.D. is a Chief Behavioral Scientist at her own consulting firm, The Team W, Inc. She speaks and teaches worldwide, and is an Adjunct Professor at the University of Wisconsin. Her work specializes in how to apply brain and behavioral science to the design of products and technology. In this episode, Susan shares her deep insights into the brain and behavioral science. She debunks why we ever feel like we are addicted to email or twitter or texting and find it impossible to ignore our email if you see that there are messages in our inbox. She also shares ways on how we can retrain our brain to reduce stress and improve our focus and concentration. Check out these episode highlights: 01:41 – Susan's ideal client: My ideal client is someone who is really curious about human behavior, really curious about their own behavior. And sincerely wants to learn about why do we do the things that we do? . 02:04 – Problem she helps solve: Instead of using what we know about human behavior, they just kind of use what they think is true, or they follow their own ideas. 03:43 – Typical symptoms that clients do before reaching out to Susan: Basically, you get this feeling that you're never really present and doing one thing. So, whatever you're doing, there's always a little part of you that is monitoring, like the phone or the laptop, or whatever it is, and so you can't be fully present. And that means you can't be your best self and you can't do your best work. And then the other thing that happens is it actually is stressful and tiring. So, the research shows us that when you are torn in two ways like that, your brain is constantly switching, and it'll actually cause stress and make you tired. 04:46 – Common mistakes people make when trying to solve that problem: I think a lot of the mistakes that people make is that they just try and fix one little thing, they're not really seeing the whole problem. So, you know, basically, when you're addicted to your technology like this, it's called a conditioned response. If any of you studied psychology in school, you might remember Pavlov, and the saliva and the dogs, and conditioned response. And that's what this is. And so just doing little things, just saying, oh, I'll not work. Well, you sound like you have an app, right? That tells you how much screen time you have. 05:58 – Susan's Valuable Free Action(VFA):"You have to decide, for instance, if you're the kind of person who when you wake up and you're still in bed, you reach for the phone to check messages." 07:49 – Susan's Valuable Free Resource(VFR): Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Tweetable Takeaways from this Episode: “Train your brain to be present in the current moment. Mindfulness meditation is a great way to do that.” -@thebrainladyClick To Tweet Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the big...

 Discover what makes us always want to be connected to technology Find out how technology changed how we think, feel, and interact with one another Learn what mindfulness meditation is all about and why this is the best way to retrain our brain Resources/Links: Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Summary Susan Weinschenk, Ph.D. is a Chief Behavioral Scientist at her own consulting firm, The Team W, Inc. She speaks and teaches worldwide, and is an Adjunct Professor at the University of Wisconsin. Her work specializes in how to apply brain and behavioral science to the design of products and technology. In this episode, Susan shares her deep insights into the brain and behavioral science. She debunks why we ever feel like we are addicted to email or twitter or texting and find it impossible to ignore our email if you see that there are messages in our inbox. She also shares ways on how we can retrain our brain to reduce stress and improve our focus and concentration. Check out these episode highlights: 01:41 – Susan's ideal client: My ideal client is someone who is really curious about human behavior, really curious about their own behavior. And sincerely wants to learn about why do we do the things that we do? . 02:04 – Problem she helps solve: Instead of using what we know about human behavior, they just kind of use what they think is true, or they follow their own ideas. 03:43 – Typical symptoms that clients do before reaching out to Susan: Basically, you get this feeling that you're never really present and doing one thing. So, whatever you're doing, there's always a little part of you that is monitoring, like the phone or the laptop, or whatever it is, and so you can't be fully present. And that means you can't be your best self and you can't do your best work. And then the other thing that happens is it actually is stressful and tiring. So, the research shows us that when you are torn in two ways like that, your brain is constantly switching, and it'll actually cause stress and make you tired. 04:46 – Common mistakes people make when trying to solve that problem: I think a lot of the mistakes that people make is that they just try and fix one little thing, they're not really seeing the whole problem. So, you know, basically, when you're addicted to your technology like this, it's called a conditioned response. If any of you studied psychology in school, you might remember Pavlov, and the saliva and the dogs, and conditioned response. And that's what this is. And so just doing little things, just saying, oh, I'll not work. Well, you sound like you have an app, right? That tells you how much screen time you have. 05:58 – Susan's Valuable Free Action(VFA):"You have to decide, for instance, if you're the kind of person who when you wake up and you're still in bed, you reach for the phone to check messages." 07:49 – Susan's Valuable Free Resource(VFR): Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Tweetable Takeaways from this Episode: Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words,

Why I wanted to learn from Dr. Susan Weinschenk One thing that tech companies like Facebook, Netflix and Amazon all have in common is that they understand how to get people to do stuff.  We check our messages compulsively, watch more videos than we intended and buy things we don't really need. But how does sillicon valley succeed in the manner in which they do? To understand this question I reached out to Dr. Susan Weinschenk, a world-leading expert in the field of behavior psychology.  Dr. Weinschenk has authored many popular and insightful books on the subject of psychology and is consulting Fortune 1000 companies with her behavioral expertise.  What's the episode about?  How to surf motivational waves How to get people to do stuff How companies like Apple use the "crack" Strategy to convert new customers How to get people to do something new Her book “How to get people to do stuff” Her Take on happiness and success

Behavioral scientist Susan Weinshchenk tells us four facts about decision making which are sure to surprise you.   About the author: Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral scientist. She speaks, consults, teaches, and writes about applying behavioral science to design, technology, and business. Follow Susan at https://twitter.com/thebrainlady.   Original post: http://bit.ly/2OyOdb1    Blog: https://www.smashingmagazine.com/   Categories: #ux #ui #research   Follow Design Standup: LinkedIn Group: https://bit.ly/2RcyVYR Facebook: https://bit.ly/2PyzlrL Twitter: https://bit.ly/2QxsEvp Instagram: https://bit.ly/2Vmcdkv     Share:                     Subscribe & listen     ⭐️⭐️⭐️⭐️⭐️   Don't forget to rate & review the show!     CC music courtesy of Freesound  

Susan Weinschenk explores what creativity is, the recent brain science on what is happening in your brain when you are being creative, and the role of creativity in UX design.   About the author: Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral scientist. She speaks, consults, teaches, and writes about applying behavioral science to design, technology, and business. Follow Susan at https://twitter.com/thebrainlady.    Original post: https://bit.ly/2LlnJYJ    Blog: https://www.smashingmagazine.com/   Categories: #process #career   Follow Design Standup: LinkedIn Group: https://bit.ly/2RcyVYR Facebook: https://bit.ly/2PyzlrL Twitter: https://bit.ly/2QxsEvp Instagram: https://bit.ly/2Vmcdkv     Share:                     Subscribe & listen     ⭐️⭐️⭐️⭐️⭐️   Don't forget to rate & review the show!     CC music courtesy of Freesound  

Dr. Heidi talks with Susan Weinschenk, CEO and Chief Behavioral Scientist at The Team W Guthrie Weinschenk, COO and Behavioral Scientist at The Team W. Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website (www.blog.theteamw.com) and “Brain Wise: Work better, work smarter” for Psychology Today. Website: www.theteamw.com Blog: www.blog.theteamw.com Facebook Page: www.facebook.com/TheTeamW Twitter ID: @thebrainlady This episode is sponsored by Oska Pulse, the opiod-free solution for chronic pain. Oska Pulse is a Pain Relief and Recovery Device using Pulsed Electromagnetic Field Therapy (PEMF). For a discount on your order go to http://bit.ly/EDS-Oska, or simply enter discount code 2BU at checkout at OskaWellness.com. Your order will help support the Evolving Digital Self podcast. If you like it, please feel free to share it with your friends (both the discount and the podcast :-)

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, writes her own blog and a column for Psychology Today online. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions.

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, writes her own blog and a column for Psychology Today online. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions.

Susan Weinschenk examines how to decide how much user research is enough, and how to think about and calculate the ROI of doing it.

What are the Top 5 wording mistakes? This was a highly requested topic when I did a survey on The Brainy Business Facebook page. There is great discussion there, and I share different content including a lot of Live video tips and you can connect directly with me and others who love The Brainy Business! I’ve broken them down into categories: Too literal Too boring Too much Too vague Too confusing Links and Resources The Brainy Business Facebook page Cotton Candy Priming Predictably Irrational by Dan Ariely Anticipation, (Susan Weinschenk, Psychology Today)   Tap here for full show notes

My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant and mentor. She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design. In this episode we’re going to talk about what motivates people in this complex modern world, and how we can use behavioral science to become better marketers. Susan will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Seth Godin says we're living in an age where people just ignore stuff — and only the remarkable stuff will spread. If you can get your audience to share your content online, it truly can spread like wildfire. So how can we as marketers create the type of content that people actually want to share? In this episode of the Cloudcast, we learn a few principles of psychology to help us create more scientifically shareable content. Host Heike Young talks with Dr. Susan Weinschenk, a behavioral psychologist, and Brad Beutler, a marketing manager at Sigstr who crafted a blog series that now accounts for 4 of his company's top 5 posts ever. With Brad's stories from the field and Susan's tales of science, you'll be both entertained and better trained on how to make truly shareable content for your brand. Enjoy this episode? Have more questions or ideas for a future Cloudcast topic? Connect with Heike on Twitter. http://twitter.com/youngheike

Learn the 7 Drivers of Motivation and how they can impact your business. Plus Hear ME get coached on how to make a new habit and how we can all influence buyers. I have Dr. Susan Weinschenk ("The Brain Lady") of The Team W sharing the latest brain research and how it impacts how we persuade others, including ourselves.   This conversation has had an incredible impact on me personally and on my business.     Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Her clients include Walmart, Disney, Amazon, The Mayo Clinic, Charles Schwab, and Best Buy. And Dr. Weinschenk writes a popular blog for Psychology Today.     JOIN THE BIZ CHIX COMMUNITY (FREE)   This episode is sponsored by AWeber.  Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!   Blogs and Audioblogs Mentioned: Episode 77: Create New Habits with Dr. Susan Weinschenk Expert on Persuasion and Motivation What is a Podcast? Permission Granted: Take a Day Off Episode 162: I (almost) Quit Podcasting Episode 150: Facebook Groups   Listen to Susan's Full Length Episode: BizChix.com/77   Connect with Susan: The Team W website Connect with Susan on Twitter Connect with Susan on LinkedIn Subscribe to Susan’s YouTube Listen to the Human Tech Podcast   This content first appeared on BizChix.com/260, where the full show notes can be found.  

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of *How To Get People To Do Stuff*, *Neuro Web Design: What Makes Them Click?* and *100 Things Every Designer Needs to Know About People*.

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Team W — Susan's consulting & training company Human Tech — their podcast on brain science & technology Susan's books on Amazon Asana — project management tool for organizing ideas Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2 Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training) User Experience Fundamentals, Brain and Behavioral Science Fundamentals — free video courses from The Team W Follow Susan on Twitter: @thebrainlady Today's Sponsor This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit invisionapp.com/uibreakfast to sign up! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

This is the first part of our From Business To Buttons special. We interview Susan Weinschenk a psychologist focusing on the intersection of brain science, behavioral psychology and design. She’s written numerous books on the subject such as 100 Things Every Designer Needs to Know About People, Neuro Web Design: What Makes Them Click and How To Get People to Do Stuff. As you would expect, during the interview we talk a lot about the brain, and what we as designers, product managers, marketers etc, can learn from psychology when we’re designing experiences for customers. We discuss topics such as: - Three nuggets from the book 100 Things Every Designer Needs to Know About People - How unconsciousness is affecting our decision-making - The importance of designing for peripheral vision - Why you should ask customers for stories, and the benefits of the story format - Dopamine, and the power of anticipation - The ethics of data mining Show notes: https://goo.gl/5RDVrR

Susan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and makes them behave the way they do. Below are two free resources to IGNITE your Entrepreneurial journey!FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast!TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!

Susan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and is an author including How to Get People to Do Stuff, and 100 Things Every Designer Needs to Know about People.

Susan Weinschenk is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Her clients include Medtronic. Walmart, Disney, Amazon, The Mayo Clinic, Charles Schwab, and Best Buy. And Dr. Weinschenk writes a popular blog for Psychology Today.

SUSAN Weinschenk, is the Founder and Principal of Weinschenk Institute. She is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Susan is also an author of several books, including How To Get People To Do Stuff, Neuro Web Design: What makes them click, and many others.

UX-radio talks with Dr. Susan Weinschenk who has over 30 years of experience as a behavioral psychologist and she specializes in applying psychology and brain science to understand and predict human behavior. Today we’re discussing her latest book titled “How to Get People To Do Stuff and we talk about the 7 motivational drivers that relate to user experience.

Dr. Susan Weinschenk has authored several MUST READ books, including 100 Things Every Presenter Needs to Know About People and How to Get People to Do Stuff. She has a gift for being able to relay compelling research in a way that all of us can understand.

Susan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and makes them behave the way they do.

Behavioural psychologist Susan Weinschenk (@TheBrainLady) talks about the power of human faces, video, and storytelling in this exciting interview. She also scats and sings Sinatra in an unscripted performance!

Behavioural psychologist Susan Weinschenk (@TheBrainLady) talks about the power of human faces, video, and storytelling in this exciting interview. She also scats and sings Sinatra in an unscripted performance!

Sixth Anniversary Edition! Dr. Susan Weinschenk joins Tim Keirnan for a discussion of her latest book, 100 Things Every Designer Should Know About People. Not just a collection of opinons, 100 Things... presents up-to-date research on the fundamentals that uderpin our work as UX professionals, while exposing several popular myths and misconceptions along the way.Thanks for listening for six years! I'm proud of what Tom Brinck and I started back in the summer of 2005, and appreciate any and all feedback you send.Susan's blog is atwww.whatmakesthemclick.netHer Twitter is@thebrainladyCheck out the Colours In Cultures color wheel by David McCandless at http://www.informationisbeautiful.net/visualizations/colours-in-cultures/You can read Tim's article about usability testing for entrepreneurs at the Entrepreneurial America website athttp://www.entrepreneurial-america.com/2011/07/product-usability-testing-for.html

How can you use psychology to design a website so people are likely to buy products from you? Or design a website so people are likely to donate money to your cause? In this episode Dr Susan Weinschenk discusses some of these ideas from her book Neuro Web Design. Ever thought you could apply brain science to web design? Find out how in this episode of The Psych Files.

At Internet User Experience 2009, Tim Keirnan interviews Dr. Susan Weinschenk about her new book, Neuro Web Design: What Makes Them Click. How does the human brain process website use, and what can Web design teams do to better design websites for the subconscious as well as conscious mind? Recorded on April 1st, 2009, Dr. Weinschenk provides a brief overview of her book's themes and answers Tim's questions from her presentation earlier that day.Dr. Weinschenk's website for the book iswww.neurowebbook.comMake sure you visit the Fun Stuff tab to find her podcast and blog!Susan works at Human Factors International, which you can find atwww.humanfactors.comFinally, Deanna wrote to tell listeners about Zero Ink, an innovation for printing full color without the need for ink because the paper contains the colors. There's a contest ongoing for all you print design professionals atwww.Zink.com

https://www.thesaleswhisperer.com/podcast http://MakeEverySale.com * Humans are predictable and complicated * Great salespeople are good with human behavior and psychology * You may have an intuitive sense and are unconsciously competent * Humans follow rules of thumb, "heuristics" * We don't want to think too much and that's a good thing * The human brain only has access to so much glucose so it works to conserve energy * Can I eat it? Can I have sex with it? Will it kill me? * Look at habits: physical and mental * Conditioned responses * Easy to create a habit * When you react to a stimulus a bit of dopamine is released * Take an existing habit and make that response the stimulus for the new habit * It has to be something easy * Remove the nerves * Maybe the first habit is to remove the nerves * The more you know about yourself the better the engagement will go * Breathe to calm yourself * Maybe you need to increase your energy to increase your focus * Become more self-aware * Detach and notice what went well * Have a routine * Fear and hope * Authenticity helps * Millennials don't care how you look just bring authenticity * Habit or value-based buying decision * There are different parts of the brain that make these decisions * They are mutually-exclusive * If they are buying out of habit DO NOT introduce anything new to them * If they are making a value-based buying decision, help them become confident * A single neuron fires to make this happen * Give them enough information, but not too much * Get the indications from them to determine their confidence * ASK THEM! Ask better questions! * Close first, then present! * One tip: identify one habit you have that is preventing you from having success Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy