Podcast appearances and mentions of tim washer

Tim Washer would have never believed that he would one day be a comedian writing for shows like Saturday Night Live, a TEDx speaker, and a NYC marathon runner. Recovering from a divorce and struggling with uncertainty about his job and future, he talks about what he needed to do to move forward in strengthening his faith and believing that there was more ahead for his life. In this episode, he shares wisdom and reminders that we all need, especially when we feel stuck in the mundane moments of life. Watch his TEDx Talk Follow the Fear herenirofeliciano.com

#45 Trust Me  Join me this week on the Rewind Episode where I reflect on my conversation with Tim Washer. We talked about what it looks like to trust God even when it requires taking a risk. I hope today's episode encourages you to trust God. His plan in perfect, even if we can't see the full blueprint.  #Trust #Encouragement #WomensBibleStudy #Author #Teacher #Speaker #HoustonMoms #DallasMoms #SAHM #SAHMLife #ChangingJobs 

#44 What does it look like to live out our faith and find God in unexpected places? When we allow God to lead our lives it can lead to unexpected adventures and journeys and my guest, Tim Washer, has a story about that. I hope this episode encourages you to live your life in a way that invites God to move.  #Podcast #womensministry #barbiemovie #sahm #Sahmlife #Barbie #Houstonmom #Austinmom #Dallasmom #FortWorthmom #movielife #movies

A big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More! I'm Pam Didner. What can I say about 2022? I can sum it up in one word: Great! The great pandemic, the great resignation, the great relocation, the great retirement, and the great stock market crash. Somehow, all of that led to the great reshuffling of our lives. It was exhaustingly great. I moved from the West Coast to the East Coast! I need to do an episode of my experience living in North Carolina one of these days. If you are a listener and a native in North Carolina, reach out and talk to me about North Carolina. I'd love to learn about and understand this state a whole lot more. One of my 2023 new resolutions is to drive around in North Carolina, Charlotte, the Outer Banks, Asheville, Blue Ridge Mountains and more. I can't wait!! I think we all agree that we are somehow go back to a sense of normality in 2nd half of the year. I was on the road for 8 weeks from September to December, speaking at conference, visiting clients and seeing friends and colleagues at different cities. Love to see people in Zoom, but hugging people in-person, it's just lovely! If you're not a hugger I completely understand.   But it's also been wonderful to continue having thoughtful and inspiring conversations here on the podcast. For this final episode of 2022, I'm going to highlight some episodes I think are especially helpful for my B2B peeps and listeners.  So let's get started!   As I mentioned earlier, I love to travel.  So I thought today I'd take you on a trip with me.  It's a sales journey of sorts; but this one includes some special stops along the way.  At each stop an expert guest of mine from the past year will share tips and tricks to help you improve your sales and marketing chops and to reach more ideal customers.   This journey begins with a conversation I had with Carla Johnson back in February. Carla is a marketing and innovation strategist, keynote and author. For her book REThink: Innovation, Carla interviewed her clients to unlock how innovation happens and can continue happening. What she found boiled down to the five steps of what she calls the “Perpetual Innovation Process.” The steps are observe, distill, relate, generate and pitch. What I loved about our conversation is that Carla has found a way to demystify innovation.   It's not solely about geniuses coming up with ideas no one has ever heard of before. Everyone, I mean everyone, is capable of innovating, says Carla, and they can learn from other industries. Like how McDonald's studied Formula 1 pit crews to help their drive-thru teams work better and faster. Carla shared another example from the B2B world:   Carla Johnson: - I have a great friend named Tim Washer and Tim is a comedian. And he's worked with some of the best of the best Conan O'Brien. He was a writer for Amy Poehler on Saturday Night Live Weekend Update, you know, that level of comedian. So he worked, he was a Creative Director at Cisco. And he had a new product launch to do. And you know, like a technology company, you don't think of them as doing amazingly creative and innovative product launches. It's usually an executive or an engineer talking about, you know, the features and all of the new things that customers can do because of this product. But Tim said, “let's do something really different and innovative.” Then he happened to be in a comedy club in New York City one night and the comedian Ray Romano was on stage and Tim kind of sat back in his chair and he really observed the whole audience, not just Ray as a comedian and a performer. But he said, as he watched it, he observed how Ray moved on the stage and he observed the body responses and how people began to lean in as Ray went through his routine and Ray talked about things like family and in-laws and kids and, and all of these things that people could really relate to in a short amount of time, but all through humor. And as Ray got people to laugh, in the audience everybody's emotional wall started to go down. And so as Tim looked at that, all of these things that he observed, he distilled that into patterns--patterns of being able to build relationships very quickly with people that most likely Ray didn't know, and then talking about things that were very familiar. Doing it with humor. And it was this laughter that got people to lower their emotional walls and be willing to hear things that they normally wouldn't hear. So it was those patterns that he related into his work. Now the next step is generate and generating ideas. So now when Tim went to generate an idea for this product launch, he said, “how can we use humor to talk about something that everybody knows, but in a way that gets them to laugh and lower their emotional walls?” And that's how he used humor to do a video for the product launch, which happened to come out right around Valentine's Day. And so instead of having an engineer talk about how fantastic the ASR 9000 router is, he made it into a Valentine's Day video that talked about the ASR 9000 router being the perfect Valentine's Day gift. And you think about putting this router right up there with diamonds and jewelry and flowers…. Pam Didner: It certainly stands out (laughs)! Carla Johnson: Exactly, but because he was able to tell the story of what he observed, the patterns he noticed, how that related into the work, how that generated his idea, that was his pitch. The pitch is actually to go back and walk through each of these steps and you have a natural story structure to it.   That's Carla Johnson. Love her! To learn more about innovation and how teams can move on if they get stuck in the process check out the full episode. I'll put a link in the show notes.   So, building off my conversation with Carla, let's say your company has come up with a fantastic product, service or upgrade. Your marketing time has come up with great messaging, collateral, and a plan. Now, it's time to get the word out and sell it to your customers.   In today's marketing world, a big part of advertising is digital ads. Of course there are a lots of options: FaceBook, Instagram, Twitter, you name it. Back in June, I reached out to AJ Wilcox, to talk about his specialty: LinkedIn ads. He told me he likes LinkedIn because you can target your pay ads to people with specific job titles, at specific companies, in specific regions. That means you can target your ideal customer.   But when AJ and I spoke we agreed that's only one part of the equation. Pay ads (on ANY platform) campaigns also need to be set up to help you learn more about customers. So that means avoiding one-and-done ad campaigns.   AJ Wilcox: It's really important on any channel to make sure that you generate enough data, that you can tell whether or not something's working. And if you go in and just spend the very minimum that you can on LinkedIn, which is $10 a day...    Pam Didner: Don't bother.    AJ Wilcox: If the $300 in a month, that'll give you a handful of clicks; you will not be any closer to finding out if it's a channel that works. So what I recommend is if you're going to approach LinkedIn Ads, don't do it with less than about a $5,000 per month budget. And so many small businesses can still afford that, but I'm assuming some listeners will be like, "Man, I don't have that." So if that's your case, as well, what I would recommend is just make sure that you are set to spend $5,000 before you shut it off. So if your budget is only $1,500 a month, great, just make sure you are running it for at least three months before you make the decision to cut it or increase.    Pam Didner: The other question I want to ask, which is kind of on top of tha,t as well. If you do have $5,000, how long should you run? Of course, you're going to say as long as possible, but minimal level?   AJ Wilcox: Yeah, for me, advertising is very much a linear process. You're going to spend money; you're going to get impressions. And then those impressions are going to turn into clicks. And then a certain percentage of those clicks will turn into conversions. And then a certain number of those conversions can become sales qualified or marketing qualified leads. A certain percentage of... I mean, I'm preaching to the choir here, but for me it depends on what level of surety, the level of confidence that you want.    Pam Didner: Got it.   AJ Wilcox: If you just want to find out, what is my cost per lead from this channel going to be? Yeah, you could spend for two, three months and go, "Oh, looks like my cost per lead is— .”   Pam Didner: Okay. I got some baseline. Yeah.    AJ Wilcox: Yeah, exactly. But if your goal is to find out what is my ROI from LinkedIn Ads? Yeah, you're going to have to look at how long is my sales cycle and how long does it take us to nurture these leads to close? And maybe you're going to be in this for two, three, four years before you have statistical significance around that data. So it really is up to you, but I would say if you are running against Facebook ads, hands down, Facebook ads is always going to be a lower cost per lead because the cost per click was cheaper. But when you follow that into your CRM, you look further down the sales cycle, you're going to find that, wow, because LinkedIn's targeting was so good at getting the right people, even though we're paying more for it, by the time you're looking at your cost per sales qualified lead, or your cost per proposal sent, or your cost per closed deal, all of a sudden LinkedIn looks really good compared to Facebook. But so many people were scared off by it because of the initial high costs that they never gave it a real chance.   I was speaking with AJ Wilcox who specializes in running LinkedIn pay ads.   He also shared some dos and don'ts about setting up campaigns in LinkedIn, so be sure and check out the full episode.   As we continue on this year-end episode of B2B Marketing & More, let's continue on our journey to: sales! You know I'm all about effective Sales Enablement and helping sales and marketing teams work together. Having worked along side-by-side with the sales teams for many years, I know there are some particular challenges they face—especially if they're tasked to bring in more contracts.     So back in March I checked in with Ryan Staley, a long-time sales professional and the CEO and founder of Whale Boss to talk about what it takes to land a deal. In the conversation I asked him about common mistakes sales teams make when they approach a potential customer.   Ryan Staley: One of the things that a lot of companies where people focus on are sales reps or sales leaders is like, “Hey, the ROI for the company is this. They're going to save millions of dollars are going to do this.” But one of the things that they forget is, okay, how is that individual person evaluated? Like what kind of KPIs are they evaluated with? You know, at the end of the year, when they sit down with their boss and you're just finished, are they going to get a bonus or are they going to get demoted? And did they hit on what they were supposed to? So that's the tangible business side of it. But then also it's like, what does that solution going to do emotionally for that person that you're selling to? Because logic is how people make decisions. Emotion is what creates action. And so those two kinds of triggers are key things to look at when you're trying to work and sell. So I would say that's number one. Number two is just ask really, really good questions. Okay? That's one of the advantages that sales has over marketing. We can physically talk to the people, versus like looking and getting feedback from communities and social. You can actually talk to the people and ask them specific, tangible questions on the outcomes they want, what's bothering them, all those details. So I would say just being a ninja at asking really, really good questions that are thought provoking and that make people question thoughts that they've had previously. Pam Didner: So what if you're trying for a corporate client and you can't get in there for the one-on-one to ask questions? and have to go in cold? Ryan Staley: So there was a deal that my team was working and the reps were full cycle. And so they had a prospect. Um, they didn't have like an SDR team or we didn't have any marketing support. So they had to find a way to get into these really, really big Fortune 1000, Fortune 500 companies. One of the companies that are trying to get into was Walgreens and Walgreens is like Fortune 10. So they're even bigger than big. Right? Well, what happened was Walgreens has recently merged with Boots--this was maybe four years back. They just merged with Boots and their CEO and chairman identified in their press release that one of the number one priorities and outcomes from the merger is gain quote-unquote “synergies”; where they're going to get $500 million in synergies from merging the companies. And what they were saying basically is they're taking $500 million out of the business in costs. So one of the levers we hit on to get in there was to link to that initiative that the CEO was talking about— Pam Didner: Because it's top down, it's coming from the management. It's top down. Ryan Staley: Exactly, exactly. And so, so that's a good example of how to hit on that. You could look at 10K's. You could look at other financials if you want on that; the letter to the CEO in the annual report is great. Obviously that doesn't scale for small-to-medium sized companies but for big, big deals that's what I would recommend. Ryan Staley is founder and CEO of Whale Boss. When we spoke he also shared ways to develop rapport quickly with a potential client, so check out the full episode.   Connecting to potential clients through a sales team is one way to reach new customers or re-establish past relationships; but another approach I like is marketing through thought-leadership. It may not be as direct and immediate as pay ads, but it's a long play which is sensible with B2B companies with a long purchase cycle. Use content to influence your customer's point of view about specific products or technologies.   When I thought about addressing this topic in the podcast, I knew I had to talk with Erika Heald. She's a founder and the lead consultant at Erica Heald Marketing Consulting, where she helps SaaS startups, specialty food companies, and many others. She told me, too often, thought leadership can feel like a “one-way blast of information coming from a brand.”       Erika Heald: For me thought leadership is when you're putting those unique perspectives from leaders within your company out there in the public on a regular basis through various types of content. So it can be everything from blog posts, to eBooks to public speaking engagements, podcasts, all of these different avenues. But the key is people who are subject matter experts and having a point of view. And this is for me where I see the biggest kind of issues come up because frequently--and not to disparage PR agencies--but frequently you will see thought leadership as a couple of slides in a PR presentation, as you know, “oh, hey, so for this month, here's the thought leadership” and it's a couple of catchy headlines with your CEO's picture next to it. And it's like, “well, that's all great, but they're not necessarily thought leadership.” A lot of times they're tied into the PR campaign or what have you, but they're not really focused on that human being and their experiences and sharing them with people in a meaningful way. And from my perspective, you have to have that involvement with that thought leader and have that unique perspective and point of view that they're willing to share. If they're gonna just tell you everything that you already read in HBR that month, that is not going to work because people want something authentic and real. Pam Didner: If they know specific topic or field, very, very well, they can help other people to learn or provide some insights that say other companies or competitors cannot provide. That's also a sense of a thought leadership. Is that correct? Erika Heald: 100%. You know, thought leadership is not limited to your C-suite. If you're only putting your CEO out there or the other folks who sit on that same floor--you know, if you have a physical headquarters anymore. Realistically, some of your best thought leaders are going to be those folks with deep subject matter expertise that know a lot about your customers or who used to have jobs that are the same jobs that your ideal customers have. They're going to be those people who deeply feel the pain and the challenges that your customers have everyday. Those folks are gonna be fantastic thought leaders and have so much to offer out there. So I definitely encourage folks to look a little bit more widely at who could be part of their thought leadership programs.   That was Erika Heald. If you struggle to identify thought leaders, Erika has some good tips in this episode. We also talked about how to juggle when multiple teams play a role in communicating thought leadership. That's a tricky one, so check out the full episode.   And again, links for all the episodes I featured today are in the show notes.   Thanks for taking this journey with me today. These experts have some fantastic tips and tricks to help you and your company innovate, advertise, sell and educate. I'm always here if you have questions about B2B sales and marketing, so don't hesitate to reach out. Happy Holidays and see you on the other side in 2023. Take care. Bye!

Tim Washer interviews Brian and Becca Mowrey as they discuss Psalm 1:1-3

In this episode of the Duct Tape Marketing Podcast, I interview Tim Washer. Tim spent 20 years at IBM, Cisco, and Accenture, mostly feigning interest on conference calls. Moonlighting as a comedy writer/actor on SNL, Conan and The Late Show equipped him to use humor to humanize some of the world's most boring brands. He uses laughter to help corporations capture attention, show empathy, build rapport and make a persuasive case with B2B technology audiences on topics such as the Internet of Things and mainframe computers, where the comedy writes itself.

Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond! 

Combining laughter and marketing in a seamless way: Tim Washer has a unique gift set that he uses to improve communications with companies and events. When live events happen, he is a comedic emcee and Chief Laughter Officer. However, opens up about the way the pandemic has changed how he supports virtual events, and ultimately helping promote mental health within organizations.  Soundbites From Tim: “I'm a big believer, that every now and then you need to give the gift of laughter to your customers.”    “Disconnect from the screens and reconnect with each other.”   Quick Wins YOU Can Do Today: [Hint: Try some of these simple things anyone can do to increase their exposure.]   Start writing a caption for your Instagram photos. Doing this helps you think about how to be more comedic. Look for how an outsider would view what is happening in the picture. Write it down. Then, flip it. What's the exact opposite of what's happening there? Or… What could have happened right before this photo was taken? See what happens!    Looking to communicate better? Start with a customer's pain point and think about what the world would look like if there was no solution to this. This allows you to build empathy with your customers.  To learn more:  TimWasher.com LinkedIn Facebook Twitter Instagram YouTube

Tim Washer spent 20 years at IBM, Cisco, and Accenture while moonlighting on SNL, Conan O’Brien, and Last Week Tonight with John Oliver, and now helps brands connect empathetically through humor. Tim shares his process on how to shake up a brand and make them funny, relatable, and joyful to interact with on this week’s show. Tim also opens up on some of the mental health challenges he’s faced during the lockdown and why we all need connection, more than ever before.   Key Takeaways: [3:00] Why was Tim so drawn to marketing? [5:35] For a comedian, it can take a long time to discover your voice. How did Tim discover his? [8:35] B2B marketing has really shifted. The world kind of woke up and realized the B2B buyer is human and has emotions! [12:05] What was it like signing up for Tim’s first improv class? [17:30] We need joy more now than ever. We also need community and to come together, and laughter is a great entry point into that. [19:45] After working at companies like IBM and Cisco, how easy/difficult was it to bring joy, humor, and comedy into these work environments? [26:00] Tim shares the types of ROI he sees when you make something funny. [31:25] Feeling stuck? Here’s how Tim gets out of it. [41:25] How do you revive a conservative brand and make it joyful and fun again? [42:55] You not only need a comedy writer, but you also need a comedy editor. Do not use a regular editor! [48:35] How did Tim pivot when the pandemic basically made him unemployed? [53:00] Tim talks about how he recovered from a failure and decided to show up and parent his daughter in a better way. [57:55] The one thing that connects all of us somehow is that we’re all slightly messed up. Not one is perfect. [1:02:00] As a man of faith, Tim shares how you can take Bible stories and make them entertaining and funny for young children. [1:05:00] Share your failures, even with children. It helps them learn, grow, and understand no one is perfect. [1:12:45] Want to reconnect with someone? Find a good meme and send it to them!   Mentioned in This Episode: Timwasher.com Tim on LinkedIn

Do you find it easy or hard to laugh at life? The bible says laughter can be like medicine to the soul.   A study conducted by the University of Maryland found that laughter reduces stress, pain, and conflict. It literally makes the heart function better.   The Bible references laughter nearly 50 times. Laughter makes the heart cheerful and helps us cope with the unexpected., In Genesis 18, Sarah laughed when God promised something that seemed too good to be true—a son at the age of 80. When it came true, she named her son Isaac which means “he will laugh.”   It seems God has a sense of humor. Have you ever looked at a giraffe, a baboon, or a dolphin? Dolphins seem to be born to laugh with us. Monkeys laugh at us.   Tim Washer teaches laughter In episode 141, Tim Washer and I discuss how laughter helps us get through life's ups and downs. Tim studied improv under Amy Poehler, and has worked on Saturday Night Live, Conan, and Last Week Tonight with John Oliver. He's also worked in marketing communications for IBM and now works as a virtual event speaker and emcee.   Tim regularly teaches marketers how to use humor and laughter as a way to discover new ideas. He explains that laughter helps us face hard things like a global pandemic or more personal issues such as brain surgery.   Show notes: https://maninthepew.com/141

My friend Tim Washer is a pretty technical guy who has worked for some of the leading tech firms in the world, including Xerox, IBM and Cisco, helping them develop their stories for the market. But he has another skill—a superpower, if you will. He's a comedy writer who has written for David Letterman, John Oliver, Conan O'Brian, and Saturday Night Live. These days, when he's not on stage, he spends most of his time working with corporations and their leadership teams to help them understand the crucial role that comedy plays (and should play) in business today. In this episode, I offer a conversation with Tim. Sit back—you'll enjoy this!

In this episode Carlos Hidalgo speaks with Tim Washer, Corporate Comedian and Emcee about how B2B brands can get more human in their content by using humor. We discuss Tim's journey to corporate comedy and he shares how humor evokes connection at the human level. At the end of the podcast, he makes a generous offer to the B2B Growth audience.

How can comedy and humor be used to sell more of your products and services? Join Joel Comm as he welcomes Tim Washer to Joel.LIVE! With credits that include SNL, Conan O'Brien, The Onion, Last Week Tonight w/ John Oliver and many Fortune 500 corporations, Tim has unique insight into how being funny can serve your customer... and your bottom line!See omnystudio.com/listener for privacy information.

Storytelling is the best way to share emotions. With the right story, your audience can experience any feeling the teller may share. Emotional appeal is the most powerful aspect of story brand marketing, but often we focus on the same emotions. There is an abundance of campaigns seeking to create hope, fear, even shame in their audience. This episode is focusing on an underutilized emotion: laughter.  Tim Washer is joining us today to share his experiences as a comedic brand marketer. Tim has worked with major comedy shows, from Saturday Night Live to Last Week Tonight. He’s an expert in finding funny situations and can turn the most serious of brands into a lighthearted experience. Tune in today and learn the what, why, and how of comedy storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.  

Tim Washer, Creative Director for Service Provider Marketing at Cisco, joins the Social Pros Podcast to discuss how humor and customer pain can cut through the noise and land those B2B accounts. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why cutting through the crowded marketing space means investing in well-produced comedic content How retweets instead of metrics can lead to internal funding for hilarious products Why producing good comedic content means preparing for and accepting negative comments in advance How getting angry leads to a closer connection with your customers Resources Tim Washer on Twitter: @timwasher Cisco Use Humor and Ridiculousness to Reach Your Audience Mainframe: The Art of the Sale, Lesson One The Network Effect Shorts International Marketoonist Tim Washer on Last Week Tonight with John Oliver Fast Innovation and the Slow Waiter Visit SocialPros.com for more insights from your favorite social media marketers.

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.   TODAY: As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work.   Today, we go outside our echo chamber to hear a story from Jim Mourey, professor of marketing at DePaul University in Chicago, about how he made guests at his mom's BBQ uncomfortable to change the amount of food they ate. Then, we hear from Tim Washer, creative director of Cisco and a comedian who trained under Amy Poehler and Stephen Colbert's lead writer, on why you need to constantly follow the fear.   LINKS TO KNOW: Jim Mourey's site: http://www.jimmourey.com/   Tim Washer's Twitter: https://twitter.com/timwasher   Tim Washer's speaker page: monumentalshift.com/tim-washer   Jay's Twitter: http://twitter.com/jayacunzo   Jay's Snapchat: http://snapchat.com/add/jayacunzo   SUPPORT FOR THIS EPISODE: RightSideShirts.org - empowering kids to be more creative and helping art programs in need.   TOPICS DISCUSSED: Marketing Intuition Standup Comedy Art Psychology Cultural Fluency Academia Creativity Craft Content Marketing

Cisco's Creative Director and the funniest man in B2B marketing Tim Washer joins the podcast. Listen in as we distill the elements of comedy and improv and how they can be applied to modern B2B marketing for success. Along the way Tim shares some anecdotes from his time studying under Amy Poehler and writing for SNL, Conan, The Onion and more. 

Humour is an enduring and powerful tool, and one that marketers all-too-often overlook in their hurry to build human connections. But believe it or not, laughter and comedy are likely to resonate long beyond all other emotions. This week on The CMO Show, Mark and JV attempt to uncover what it is that makes humour such a powerful and useful tool in the content marketing game. International comedian Tim Washer also drops in to chat to Mark about the role of humour in the workplace and in marketing by sharing some of his insights from his time at Cisco and IBM.

“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy scene, with an impressive list of credits including a recent spot on Last Week Tonight. I couldn’t wait to talk about the intersection of brand building and comedy with Tim on this week’s podcast.  About Tim Washer Tim Washer has performed at events featuring Pixar CEO John Lassiter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim studied improv under Amy Poehler and later wrote for her on Saturday Night Live’s Weekend Update. He studied comedy writing under Tom Purcell, head writer for The Colbert Report. TV comedy appearances include HBO’s Last Week Tonight with John Oliver, the Onion Sports Network, Conan O’Brien and a T-Mobile commercial with Catherine Zeta-Jones. Corporate events include IBM, Cisco, Deloitte, CDC, Google and The White House. Conferences include SXSW, Wall Street Journal CMO conference, and Content Marketing World Sydney. Tim’s work has been featured in Ad Age, ADWEEK, Fast Company, Forbes, Entrepreneur, The Wall Street Journal, and The New York Times. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!

What do being a Presbyterian minister's kid, comedy writer for SNL and video content creator all have in common? They are all titles held by Tim Washer, Sr. Marketing Manager for Cisco. This week's episode of The Pivot has Todd Wheatland sitting down with Tim at 30,000 feet to talk college, comedy and Cisco. A unique interview location for a unique content marketing professional. 

Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He's been on Conan O'Brien, David Letterman, Saturday Night Live and more. His name is Tim Washer and he's currently working on social media for Cisco. He's one of the funniest people that I know... and one of the sharpest minds in digital marketing. Beyond being a Webby-nominated video producer and corporate humorist, Tim also worked on IBM's amazing Smarter Planet campaign and works as a keynote speaker and event emcee as well. What makes him so fascinating is how he blends comedy, social media, video production and storytelling to humanize brands. He's an all-around great guy and whenever we're together (which isn't often enough!), I always learn a ton about writing and storytelling. I think you will as well. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #396 - Host: Mitch Joel. Running time: 46:18. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tim Washer. Follow Tim on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #396 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast cisco conan obrien content marketing david letterman david usher digital marketing facebook ibm itunes marketing blogger marketing podcast podcast podcasting saturday night live smarter planet social media tim washer twitter video podcast webby awards

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing and business execs, and their teams. Lighten Up, B2B!Humor IS Human. B2B Marketing isn't known for humor. It's changing - slowly - but thankfully. The rate at which content is created is mindnumbing and there is more coming at each of us every day. Imagine being in your customer's or prospect's shoes. Stop with the same-old marketing tactics. Make 2014 the year you lighten up your marketing - have some fun, create more meaningful conversations and set your brand apart. Join me Thurs, Jan 9. for afabulous and fun chat with one of my favorite marketing funnymen, Tim Washer.  It will add 50 points to your humor quotient! And it'll be a hell of a lot of fun. About Tim Tim Washer is a Webby-nominated producer, comedy writer, and conference speaker. He's contributed to SNL, Conan and The Onion Sports Network.  In his corporate life, he led social video production for IBM's Smarter Planet campaign, and is now senior marketing manager at Cisco. His video work has been featured in AdAge, ADWEEK, FastCompany and The New York Times.   

Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results! So if you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition.  We won't get you jargonstipated. On Thursday, December 6, we have the one and only, fabulous Tm Washer on the show to talk about putting humor in b2b - a subject near to my improv comedy heart. Tim was one of the writers behind the successful and funny "Art of the Sale" video series for IBM. Today, at Cisco, Tim has been helping the tech giant turn out some funny, powerful videos including "Valentine's Day."  A marketer with an MBA, Tim also has a long background in comedy and comedy writing. His writing/actor credits include The Late Show with David Letterman, Late Night with Conan O'Brien, SNL and The Onion SportsDome. Join us for a great conversation! You know you want to.  

Freelance humorist and former IBMer, Tim Washer, joins developerWorks podcast host Scott Laningham for some light-hearted fun reporting on the progress of This Week on developerWorks' Billion Viewer Campaign.

I met Tim Washer when he was a podcaster and corporate communications guy at IBM where he produced the now legendary spoof video series, Mainframe: The Art of the Sale. Now a social media guy at Cisco, Tim's comedy moonlighting has included appearances on The Onion News Network, Late Night with Conan O'Brien, and as a writer for David Letterman. I ran into Tim at SXSWi in Austin.

Day three from the South by Southwest Interactive Conference in Austin, Texas found Turbo Todd in sessions and me in multiple interviews -- Tim Washer (comedian and Social Media Lead at Cisco), David Meerman Scott (Marketing strategist and author), and Rachael Happe (Founder of The Roundtable Community). I'll post those soon, but here Todd and I share thoughts from the day on augmented reality, good storytelling, Guy Kawasaki on Enchantment, and more.