Aesthetic Pulse

Have you been wondering what you can add to your content to turn your followers into your biggest fans? In this episode, Andrea and Taleesa are giving you clear strategies for improving your social media marketing, so you can create and foster a community with your followers. Join both Andrea and Taleesa to learn how to create a memorable online community so you can keep your followers coming back for more. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: How you keep your account memorable 4:18Naming your audience 8:46Starting a series to keep people engaged 34:00Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Today we're celebrating the 50th episode of the podcast! In this special episode, Andrea and Taleesa are giving you 50 rapid-fire marketing tips they've learned over the years for aesthetic practice owners, covering everything from social media strategies and branding to client relationships and business growth. Listen to this milestone episode to get actionable insights to help you improve your marketing approach and build a more successful med spa business. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Keeping consistent with before and after photos 6:10Using handouts in your skincare bags to promote events 8:50Being cautious about influencer partnerships 53:20Links:Grab our Guide: https://smithandcrawford.com/50Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://smithandcrawford.com/aesthetically-membershiphttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you in a rut when it comes to marketing your medspa?Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more. Listen to this episode to get all the inside tips for making your content engaging and relatable beyond just traditional educational posts.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Romanticizing your services 2:50Creating relatable content for your clients 17:40Creative content ideas for medspas 24:45Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you wondering if your social media and email marketing efforts are actually working?Today, Andrea and Taleesa are talking about the importance of understanding social media and email marketing metrics for your medspa business and breaking down the numbers. Listen to this episode to get a better understanding of your analytics, what you should be aiming for and why you should be focusing on consistency and quality content.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Engagement rates on social media platforms 3:50Follower growth and vanity metrics 36:35Email marketing metrics: click through rate and open rateLinks:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Do you want to create a memorable experience that keeps your clients coming back on repeat? In today's episode, Andrea and Taleesa are giving you tips on growing your Medspa business beyond just marketing, and emphasizing why client retention is so important when it comes to growing your practice. Join both Andrea and Taleesa as they dive into the insights of growing your business beyond traditional marketing strategies and what you can do to make sure your clients keep coming back. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why you need to focus on client retention 3:50The importance of having user friendly tech 16:10Building relationships with your clients 35:40Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Is the thought of having a professional photoshoot giving you anxiety?Today, Andrea and Taleesa are talking about the importance of professional photo shoots, including why you should be prioritizing organic photos over stock images in your Medspa marketing. They're also giving you their 10-step process for making sure you have a successful photo shoot, so you can get the most out of your time and money.Listen to this episode to get your step-by-step guide that will help take the mystery and anxiety out of professional photography.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Finding a local photographer that fits your budget and style 3:55How you can use Pinterest to help with your inspiration 11:28Tips for being comfortable during the shoot 33:40Links:Photography Guide: https://smithandcrawford.com/photographyEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Does the idea of using SEO for your business confuse you? In today's episode, Andrea and Taleesa are talking about the importance of using Search Engine Optimization for your med spa, including how to use it correctly and practical tips on creating balance between SEO and user experience for your clients. Join both Andrea and Taleesa to learn how to start using SEO the right way and how you can avoid some of the common pitfalls of using SEO.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: SEO strategies and common misconceptions 5:33Evaluating SEO performance and red flags 6:45SEO strategies for beginners 40:00Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you wondering what you should be doing with your content as the new quarter starts? Today, Andrea and Taleesa are giving you some Q2 content ideas for your aesthetics practice, including fun themes you can use to get your audience engaged. They're also giving you some practical tips for making content easy. Join both Andrea and Taleesa in this fun episode to learn how you can take your content to the next level without stress. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Content themes and awareness months 4:50How you can use the spring season in your content 13:45Stories and the importance of engagement in stories 17:03Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been wondering how you can increase your sales without sounding like you're constantly trying to upsell? Today, Andrea and Taleesa are giving you smart strategies for increasing your sales by bundling services for clients and how you can use your marketing to highlight client outcomes. Join both Andrea and Taleesa in this episode to learn how you can add value without compromising profitability and bundle services.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Enhancing client results with add on services 5:46Overcoming upselling challenges 13:15Targeting specific client needs 32:47Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Were you freaking out when TikTok shut down? In today's episode, Andrea and Taleesa are chatting about the impact of the temporary TikTok ban and sharing the lessons they learned from it, including what you can do to make sure you're building connections and community offline. Join both Andrea and Taleesa to learn how you can diversify your marketing approach so you're not dependent on social media or any one platform. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Building a local strategy 12:38Authentic community building 20:49Adapting to changing trends 32:40Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you wondering what you should prioritize when it comes to your marketing? Today, Andrea and Taleesa are talking about balancing time, quality, and cost when it comes to marketing your aesthetic practice and how to make sure you're prioritizing what matters in your marketing. Join both Andrea and Taleesa in this episode to learn how to develop an effective marketing strategy that aligns with your practice's needs and resources.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Scenarios of prioritizing time, quality and cost 9:32How you can reduce time and content errors 24:37The importance of quality content 25:50Links:Join the challenge: https://smithandcrawford.com/byocEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

As a medspa owner, it's essential to own the core assets that represent your business.Today, Andrea and Taleesa are diving into the importance of maintaining control over key elements like your website, branding materials, professional photography, marketing collateral, and social media management and why you need to make sure you own these assets. Join both Andrea and Taleesa in this episode to learn why it's so important to make this essential investment in your business so you can stand out amongst your competitors. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Importance of owning your branding materials 10:16Professional photography 23:45Owning your marketing materials 24:15Links:Join the challenge: https://smithandcrawford.com/byocEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Is your medspa website feeling a little stale?Today, Andrea and Taleesa are giving you all the tips on what you need to be including on your website and explaining why it's so crucial to keep it updated and looking fresh for your potential clients. Join both Andrea and Taleesa in this episode to make sure your website makes a great first impression and attracts new clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why you should be updating your website regularly 1:57Photo shoots and using them on your website 19:17The importance of using before and after photos 32:01Links:https://smithandcrawford.com/influencerEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been stumped on what you should be including in your reels? In this episode, Andrea and Taleesa dive into different reel ideas you can use to create engaging and fun content for your social media so you can build trust and engagement with your audience. Join both Andrea and Taleesa for this episode to learn how you can keep your social media followers coming back for more and create fun, relatable videos.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Product comparison reels 3:20Clinic contest 14:10Using video testimonials 20:53Links:https://smithandcrawford.com/influencerEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking for a way to drive your engagement this season? Today, Andrea and Taleesa are going over five different marketing campaigns you can use for your medspa to boost engagement during the winter months. Listen to this episode to get ideas for collaborating with other local businesses and influencers so you can create a unique experience while engaging with your local community and clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Collaborating with local businesses 6:10Using Valentines day to collaborate 12:46Working with local influencers 16:15Links:https://smithandcrawford.com/influencerEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been struggling with what to post on your social media stories? Today, Andrea and Taleesa are giving you live story ideas that you can use with your medspa during the month of January to help your followers that may be suffering from the post-holiday blues and a lack of motivation. Join both Andrea and Talessa to learn how you can engage and build a personal connection with your social media followers and encourage them to get excited about skincare. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of consistent live stories 1:56Sharing New Year's resolutions 3:13 Winter skincare and mask safety 13:09Beating the winter blues and eyecare 20:05Links:Grab your free story ideas: http://smithandcrawford.com/125-story-ideasEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

If you've ever wanted to know exactly what you need to do for marketing your medspa in this upcoming year, then this episode is for you. Today, Andrea and Taleesa are outlining a four-step plan to create a yearly marketing plan for your medspa in 2025 so you can have a cohesive framework for your marketing. Join both Andrea and Talessa to learn how to get a solid and planned foundation in place to set your business up for success this year.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Monthly themes 3:28Thinking outside of the box for events 11:10Why you should plan your photo shoots ahead of time 15:13Creating and planning cohesive content that aligns with your monthly theme 34:00Links:Grab your free story ideas: http://smithandcrawford.com/125-story-ideasEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

What New Year's resolutions have you made for your medspa? In this first episode of 2025, Andrea and Taleesa are going over 9 important New Year's resolutions for aesthetic practice owners to focus on as they go into this upcoming year, including improving your content strategy and stepping up your email marketing campaigns. Join Andrea and Taleesa in this episode to learn how you can start this new year off right and attract new clients while nurturing your current ones. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Planning your content ahead 3:40Why 2025 should be the year you start hosting events 20:00Setting realistic goals 31:04Picking a word for the year 35:25Links:Grab your free story ideas: http://smithandcrawford.com/125-story-ideasEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you utilizing the power of email marketing when it comes to your medspa? Today, Andrea and Taleesa are diving into email marketing and emphasizing how important it is to utilize your email list and how using email puts your medspa at a competitive advantage. Join Andrea and Taleesa in this episode to learn how personalization, value, and consistency in your email campaigns can build client relationships and grow your business.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: ROI and email marketing costs 6:10Why owning an email list is important and how it's better than social media 13:00Infusing your personality and value into emails 23:54Email marketing as a personal connection tool 31:30Links:https://www.forbes.com/advisor/business/software/email-marketing-statistics/Join our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you stuck on what you should be sending clients when it comes to email marketing? Today, Andrea and Taleesa are talking about the importance of email marketing and sharing the essential email automations you need to be sending out to engage your clients so they keep coming back for more. Join Andrea and Taleesa to learn everything you need to be including in your email marketing and hwo you can implement these automations to streamline their business and improve your client engagement.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: What you should be including in your welcome sequence 4:39The importance of appointment reminders 9:47How rebooking reminders can help your business grow 16:41Why you should have email response automations 21:40 Links:Join our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been looking for the perfect gift for yourself this Christmas? Today, Andrea and Taleesa are sharing 10 marketing materials you can gift yourself this holiday season that will help elevate your medspa and create an amazing experience for your clients. Listen to this episode to learn which essential promotional tools you can use to upgrade your business and enhance your aesthetics practice.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of having a service menu 10:00 Adding a personal touch with physical gift cards 20:00How you can encourage Google reviews 24:00Immediate vs. long term results 15:51Links:Email us for the free guide: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been wondering if using Google Ads is right for your medspa? Today, Andrea and Taleesa are going over 10 key points about Google Ads, and emphasizing both the benefits and drawbacks for medspa owners. They're diving into why you should consider hiring a professional, a realistic budget and expectations for business owners. Join both Andrea and Taleesa in this episode to learn how Google ads can be an effective way to reach potential customers who are actively searching for your services and how you can make sure you're doing it strategically. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The benefits and potential drawbacks of Google ads 1:52Cost and budget consideration 7:27SEO vs. Google ads 8:55Immediate vs. long term results 15:51Links:Email us for the free guide: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking to bring some holiday cheer into your medspa this season?As Christmas time approaches, Andrea and Taleesa are giving you 12 fun and creative ways you can bring the seasonal fun into your esthetics practice so you can enhance your clients experience while sharing your holiday spirit with them. Join both Andrea and Taleesa in this episode to learn how you can make your medspa stand out this holiday season. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The dual benefit of holiday activities at your medspa 3:42Incorporating community engagement with your holiday spirit 8:35Creating fun and engaging experiences for clients 12:09 The importance of decorating 17:21Links:Email us for the free guide: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been wondering if you should start running social media ads for your medspa? Today, Andrea and Taleesa are sharing the ins and outs of Meta ads and emphasizing the importance of understanding costs, strategies and lead quality. They're also talking about why you should consider hiring a professional for running your social media ads. Join Andrea and Taleesa in this episode to learn if running ads on Meta is right for your medspa and how you can make sure you set realistic expectations before starting. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Cost considerations of Meta ads 1:51How you can make sure you choose the right professional to help 20:35Setting realistic expectations for ad campaigns 35:00The role of contracts and considerations 41:42Links:Contact us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you ever wondered what the exact steps are you need to take to make sure your event is successful?Today, Andrea and Taleesa are diving into the 2nd portion of how you can host an event for your medspa and giving you the action steps you can take to have a memorable and profitable event. Listen to this episode to get the blueprint you need to make sure your event goes off without a hitch, brings in new clients and creates a memorable experience for everyone. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: What you should be doing 2 months before the event to prepare 2:39Building excitement for your event 8:39What you need to do a week before the event 13:26Ensuring a successful experience the day of 19:41Links:Contact us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Today, Andrea and Taleesa discuss the importance of hosting quarterly events for esthetic practices, and how it can help businesses generate significant cash injections and build new client relationships. Join Andrea and Taleesa and they highlight the benefits of hosting events for your business and how it can help you bring in more revenue and also foster a sense of community. . If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why you should be hosting quarterly events 2:31Normalizing services and building trust 11:10Establishing expertise 17:10Building community 20:32Links:Contact us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

In today's Halloween themed episode, Andrea and Taleesa are talking about common marketing mistakes they see med spa's make and relating them to popular movie “villains.” They're also giving you some tips on how you can make sure you can avoid becoming these villains this Halloween! Listen to this fun episode to hear some mistakes you might be making and how you can avoid them. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of being approachable and not making fun of clients 9:24Making sure you're engaging with followers and not ghosting your audience 17:47Showing your face and personality in marketing 20:57The importance of fair and transparent agreements 25:45Links:Contact us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you wondering how you can end this year on a high note with the holiday season? Today, Andrea and Taleesa are diving into all of the do's and don'ts for medspa owners during the holidays and giving you all of the strategies you need for a successful Q4. Join both Andrea and Taleesa for this episode as they give you a blueprint for holiday success. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Looking at your past successes and repeating promos 6:32Making sure your clients can benefit from the promo 9:29Planning in advance 18:10Making sure you can still enjoy your holiday season 21:49Links:Contact us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

On today's episode, Andrea and Taleesa are giving you the inside scoop on how you can work with Smith and Crawford Company including the details of their three main offerings: branding, websites, and memberships.Join Andrea and Taleesa in this important episode to learn how you can work with them and how your business could benefit from Smith and Crawford Company. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The branding process and client experience 7:00Websites and the importance of user experience 12:50The membership and content creation 20:30Links:Contact us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you wondering what pitfalls you should avoid when first opening your med spa? Today, Andrea and Taleesa are going over some of the most common mistakes they see new med spa owners make, why these mistakes can be detrimental and how you can avoid making them. Listen to this episode to learn how you can build a strong brand identity and grow your business the right way from the start. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why you should avoid over-investing in technology 2:40How you can have a strong brand identity 9:00Why you need to focus on your speciality 21:45Links:Contact us: hello@smithandcrawford.comhttps://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/aesthetically-membership

Are you an introverted med spa owner and you're not sure what content to post on your social media or if you need to be showing your face? Today, Andrea and Taleesa are discussing strategies for creating engaging social media content without showing your face and providing tips for how you can leverage engagement tools on Instagram while highlighting your products and services.Join both Taleesa and Andrea in this informative episode to learn how you can create fun, appealing content that still showcases your personality without showing your face. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Using engagement tools without showing your face 3:31Making your reels informative and professional 26:10Collaborating with other clinicians 26:25Leveraging your email marketing to stand out from the crowd 29:50Links:125 Story Ideas: http://smithandcrawford.com/125-story-ideasContact us: hello@smithandcrawford.comhttps://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/aesthetically-membership

If you've been struggling with optimizing your website and bringing in sales, then this episode is for you! Today, Andrea and Taleesa are going over the top 10 mistakes that you could be making on your website, why you can't afford to make them and how you can fix them to turn your website into a lead generator.Join Taleesa and Andrea in this informative episode to learn everything you need to get your website looking cohesive and bringing in return visits. .If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Quality and transparency in website builds 6:07Implementing effective copy 12:38Making sure you are legally compliant on your website 17:55SEO and email marketing and why you need them 27:15One of the biggest mistakes you could be missing with Google 35:30Links:Website Guide:http://smithandcrawford.com/10-mistakeshttps://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/aesthetically-membership

Have you been struggling with building a brand identity for your med spa? Today, Andrea and Taleesa are diving into the importance of branding in the med spa industry, and emphasizing the need for cohesive branding across all of your social platforms as well as in your physical storefront. They're chatting about why you need to have a custom logo and how having unique elements can help you stand out. Join Taleesa and Andrea in this episode to learn how you can build your brand identity and elevate your brand to create a high-end, luxury experience for your clients.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why you should have multiple variations of your logo 4:02Using textures and other unique elements to elevate your brand content 9:51Owning your branding assets and having a brand guide 21:30The importance of having branded photography 31:36Links:https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/aesthetically-membership

Are you a med spa owner who's been wondering how you can market your weight loss membership effectively?In today's episode, Taleesa and Andrea are talking about offering weight loss and wellness memberships in med spas, the importance of giving comprehensive support to your clients when they're going through the program and how you can market your membership to new clients.Join Taleesa and Andrea to learn how to make a content marketing strategy for your weight loss membership and how you can showcase client transformations and provide nutritional guidance so your potential clients feel comfortable.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The challenges and opportunities for weightloss and wellness programs 2:57Content strategy for weight loss programs 12:23 Compliance and consistency in marketing 25:38The weight loss and wellness marketing membership 30:01Links:https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://aestheticallymarketing.circle.so/checkout/weight-loss-and-wellnesshttps://smithandcrawford.com/aesthetically-membership

Have you ever been stuck on what you should or shouldn't be posting on your social media accounts? In today's episode, Taleesa and Andrea are diving into the most effective and ineffective Instagram strategies for med spa accounts including what you need to be posting to gain connection with your followers and what you should avoid sharing. Join Taleesa and Andrea to get all of your questions about Instagram content answered. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: 3 things not to post on Instagram 3:35What you should be posting on Instagram 17:27The importance of personal stories and emotional connection 25:47Links:http://smithandcrawford.com/ig-profile-perfectorhttps://smithandcrawford.com/aesthetically-membership

Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on? Today, Taleesa and Andrea are chatting about content strategy for esthetic practices, and emphasizing why it's important to have a clear strategy and to diversify when marketing. Listen to this episode for the details about where and how often you should be posting and what tech you need to make your life easier and less overwhelming. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Tech needed and the importance of using Canva Pro 2:45Which social media platforms you should be using 7:43Email marketing and automations 14:09SMS messaging and strategic use 23:41Posting frequency 25:20Links:https://smithandcrawford.com/aesthetically-membership

Do you want to create captivating promotional packages that help you stand out from your competition? Today, Taleesa and Andrea are discussing the importance of having promotional packages as a Med Spa, and emphasizing why you should be focused on results rather than just discounts so you can create a base of loyal clients. Join Taleesa and Andrea in this value-packed episode to learn how you can create effective custom packages that bring in long-lasting ideal clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why you need to focus on results rather than just the monetary discount 1:40The benefits of having multiple modalities in a package 14:10Using creative themes in promotional packages 14:30How using constant promotions can affect your margins 31:40Links:https://smithandcrawford.com/aesthetically-membership

Have you been thinking about using ChatGPT for business content but you're not sure how to use it?On today's episode, Taleesa and Andrea are chatting about the significance of blogging for SEO and why it's so important to create valuable content that addresses the needs of your target audience. They're also chatting about how you can use Chat GPT for generating high-quality blog content.Join Taleesa and Andrea to learn more about how you can start utilizing this important feature to grow your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why you should consider hiring a professional for SEO content 6:20The pros and cons of using ChatGPT for blogs 9:19The benefits of using ChatGPT for blog posts and how you can use it 11:20Links:https://smithandcrawford.com/killer-bloghttps://smithandcrawford.com/aesthetically-membership

Have you been holding back from showing up on your Instagram stories because you're not sure what to post?Today, Taleesa and Andrea are talking about the importance of using Instagram stories and showing your face to build a connection and establish trust with your audience. In this episode, they're providing tips on how you can fit stories into your busy schedule, overcome self-doubt and come up with engaging content. Join Taleesa and Andrea to learn more about how you can start utilizing this important feature to grow your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: How you can fit Instagram stories into your busy schedule 7:47Ideas for stories content that will help clients see you as relatable 19:09Seasonality in content creation 21:37The importance of consistency and using a scheduling tool 30:09Links:https://smithandcrawford.com/aesthetically-membership

Have you been wondering how you can step up your Instagram account so it's attracting your perfect clients?Today, Taleesa and Andrea are diving into the topic of optimizing your Instagram account from start to finish so you can use your profile to attract clients and showcase your services and expertise. They're sharing all of the essential elements for a med spa's social media profile. Join Andrea and Taleesa as they give you a step-by-step guide on making your Instagram profile clear and engaging and how you can make intentional content that will bring new clients easily. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Beginner friendly Instagram optimization 1:49Using SEO on your profile 3:14How to show your personality on your profile 8:09Diversifying content on your profile 22:03Making your profile look high-end 42:35Links:Email us: hello@smithandcrawford.comhttps://smithandcrawford.com/https://www.instagram.com/smithandcrawfordco

On today's episode, Taleesa and Andrea are sharing the third of their 3 part series- The Seekers, Clients and Community Method.In this episode, they're sharing the details on why being an active part of your community and building community partnerships with other local businesses is so important to the success of your med spa. Taleesa and Andrea talk about finding the perfect local businesses to partner with and how you can build personal connections with them to benefit you both. Join Taleesa and Andrea in the final part of this series to learn how you can use local businesses as referral sources to get more clients while also establishing yourself as a pillar in your community.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Which businesses you can partner with for mutual benefit 3:27Building relationships with medical professionals for growth 12:28Nurturing these partnerships 22:57Hosting events to build community and attract clients 29:07Finding local influencers to grow your businesses community aspect 34:16Links:https://smithandcrawford.com/https://www.instagram.com/smithandcrawfordco

Today, Taleesa and Andrea are sharing the second part of their 3 part series where they talk about their Seekers, Clients and Community Method.In this episode, they're diving into how you can nurture your existing clients through email, social media marketing and SMS marketing. They also highlight the benefits of providing value and education to subscribers and how you can build trust through education.Join Andrea and Taleesa in this part of the series to learn about how you can market your business effectively and nurture your current clients, so they keep coming back. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Intentional and education email marketing 5:25Professional and personal content on social media and how to balance the 2 15:15Being intentional with SMS marketing 24:20How memberships can lead to a sense of exclusivity 33:45 How hosting events can enhance your credibility 36:05Links:https://smithandcrawford.com/https://www.instagram.com/smithandcrawfordco

Today, Taleesa and Andrea are diving into the first part of a 3 part series where they'll be teaching about their proprietary Seekers, Clients and Community method which they've used to successfully help med spa owners grow their online presence and business. They're chatting about strategies you can use to enhance your online presence like SEO, Google ads, and website optimization so you can attract your seekers including what you should leave to the experts.Join Andrea and Taleesa in each part of this series to learn about how you can uplevel your presence, attract your ideal clients and make sure you're making a lasting first impression on your seekers. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: What is a seeker and how you can attract your seekers 1:55Google vs. social media ads and when hiring an expert is key 4:00SEO strategies for med spas 13:42Getting and boosting your Google reviews 25:30Why website optimization is so important 34:00Links:Grab our freebie:https://smithandcrawford.com/killer-bloghttps://smithandcrawford.com/https://www.instagram.com/smithandcrawfordco

Today, Andrea and Taleesa are joined by video content creator and strategist Meredith Krueger, who has been working with Smith and Crawford company since 2023. Meredith talks about her own experience growing her pet account to over 40,000 followers and shares her insights on creating engaging content for platforms like Instagram and TikTok. If you've been wondering how you can start implementing video strategy into your social media, listen to this episode and the tips Meredith has for growing your content with impactful videos. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: How Meredith was able to grow her pet account to 40k followers on Instagram 2:38How Meredith was able to transition to reels and start creating video content 5:00Breaking out of your comfort zone 7:30Trending audio and how to use it effectively 12:09Creating easy and engaging social media reels for med spas 18:53Video content: what to show and what to avoid 23:51Links:Connect with Meredith and follow her pug page: https://www.instagram.com/thispugslife/https://smithandcrawford.com/https://www.instagram.com/smithandcrawfordco

Are you stuck when it comes to growing your practice through local partnerships?On today's episode, Taleesa and Andrea are talking about how esthetics businesses can build strong, mutually beneficial relationships with other local businesses to drive growth. Andrea shares the details of where to look for partnerships, how to nurture those relationships and the importance of being involved in your community to make a lasting impact on your business. Join Andrea and Taleesa in this info-packed episode to learn how you can tap into your existing network and focus on organic relationship building to grow your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: What businesses could be great for local partnerships 4:30Where to find potential local partners 10:37How to build and nurture partnership relationships 12:09Hosting joint events and hosting joint giveaways to build partnership 15:39Collaborating with local businesses on Instagram and social media 23:04Links:https://smithandcrawford.com/https://www.instagram.com/smithandcrawfordco

Hiring a professional photographer for branded photos can make a huge difference in your marketing and image. Today, Taleesa and Andrea are chatting about the importance of hiring a professional photographer to create branded photography for your aesthetics businesses. They're providing tips on how you can find the perfect photographer and how you can make sure you get the exact photos you've envisioned. Join Andrea and Taleesa in this episode to learn how you can prepare for your branded photo shoot and how this investment can benefit your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why hiring a confident photographer is important 3:46The average cost of a photographer 5:56Trading photography for services and how it can be a win-win 7:47Ideas for shots you should take during a branded photo shoot 10:07How you can search for and find photographers 16:47Links:https://smithandcrawford.com/https://www.instagram.com/smithandcrawfordco

Have you been thinking about starting to share content on TikTok but you're not sure what to post or how to start?Today, Taleesa is sharing her experience of gaining over 23,000 followers on TikTok in six months through consistent content creation and giving you some tips on how you can start growing your audience on TikTok too as a medspa or aesthetics practice owner. Join us in this info packed episode to learn actionable tips on how you can utilize TikTok as part of your marketing strategy.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Should you be repurposing your Instagram videos on TikTok? 6:45The different types of content you should be posting and how many times you should be posting content 9:50How to post relatable content that nurtures your audience 14:00Should you be outsourcing your TikTok content and strategy? 33:00Links: FREE Influencer's Guide https://smithandcrawford.com/https://www.instagram.com/smithandcrawfordco

Are you stuck between hiring a virtual assistant or an agency? Maybe you need help figuring out the differences between the two. Then this episode is for you! Today, we're talking about the key differences between hiring a virtual assistant versus an agency for social media management and business support when it comes to your aesthetics business. Join us in this episode as we draw on our own experience working as virtual assistants and now as agency owners to highlight the pros and cons of each option and how to evaluate the right fit based on your specific needs and preferences.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The benefits of hiring a virtual assistant instead of an agency 6:20When an agency might be a better fit for you 12:05Some of the drawbacks of working with an agency 20:49Why an assistants location might be important 25:16The importance of specializing in a particular industry when it comes to creating content 30:38Links: https://www.instagram.com/smithandcrawfordcohttps://smithandcrawford.com/

Have you heard about SMS messaging and maybe you're curious about using it for your business?Today, we're going over everything SMS messaging and Andrea shares her expertise on the best practices of how aesthetic businesses can use it to nurture their clients and build trust.Join us in this episode as we share how you can set up SMS messaging, and what you need to include in your messages to make sure you're leveraging it to grow your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: SMS automation and what you can use it for 2:33How you can leverage SMS marketing to grow your business 11:47Finding an SMS messaging provider 17:30What you should be including in your SMS messages 23:47Links: https://www.instagram.com/smithandcrawfordcohttps://smithandcrawford.com/

Have you ever wondered if working with an influencer is right for your business?In today's episode, we're talking about effective influencer marketing for aesthetic businesses. Taleesa shares her expertise in influencing and gives us the inside scoop on building large social media followings and how partnering with local influencers can help your business.Join us today as we do a deep dive on everything influencer marketing and how it can help grow your business! If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Finding influencers for your brick and mortar business 3:00The importance of engagement metrics 5:50What makes a successful product focused video 13:15Fair trade practices in influencer marketing 17:47Links: https://smithandcrawford.com/https://www.instagram.com/smithandcrawfordcoFree Influencer Guide: https://smithandcrawford.com/influencer

Welcome to the first episode of Aesthetic Pulse! We're your hosts, Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company. Each week we'll be sharing our expertise from years of helping our clients in the aesthetics business achieve major successes, including what marketing tactics have and have not worked throughout the years. In this debut episode, we're sharing some of the reasons why this might become your new favorite podcast and what we'll be offering our listeners each week when they tune in to our show. Join us today and each week as we deep dive into marketing and growing your business!Links: https://smithandcrawford.com/https://www.instagram.com/smithandcrawfordco