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PGA CHAMPIONSHIP 2025, Fantasy Golf Picks & Bets | Fantasy Golf DegeneratesJoin Kenny Kim and Byron Lindeque as they dive into The 2025 PGA Championship at Quail Hollow Club. Get insider previews of the course, expert analysis of the odds, and exclusive Fantasy Golf picks and best bets from the "Fantasy Golf Degenerates" podcast. Tune in for a deep dive into this week's PGA Tour action!Episode “415” | The Hammer on Campus#PGAChampionship #PGAChamps #PGAChamp #QuailHollowClub #FantasyGolf #PGATourSub to the Mayo Media Network: https://bit.ly/YTMMNUse Code “FGDegenerates” for 1.5% Cashback up to $200 at ProphetX today www.ProphetX.co/registerGet 20% off https://www.fantasynational.com/FGDUse Code “FGD15” on checkout at https://kickbackgolf.com for 15% off your order.Use Code “FGD50” for your copy of all of Byron's tools here: https://www.patreon.com/TheModelManiacSHOW INDEXIntro - 0:00Truist Recap - 2:38Course Preview - 21:22DFS Strategy - 31:17ProphetX Picks - 33:45Kick Back Golf Bets - 45:28College Stories - 1:04:30Tiers 10K - 1:14:35HUSTLER Play OTW - 1:20:069K - 1:27:268K - 1:35:147K - 1:38:396K - 1:42:335K - 1:45:15One and Done - 1:49:34Outro - 1:50:42Video: https://bit.ly/YTMMNApple: https://bit.ly/FGDAppleSpotify: https://bit.ly/FGDSpotifyGoogle: https://bit.ly/FGDGoogleStitcher: https://bit.ly/FGDStitchKenny Kim Twitter: https://twitter.com/KendoVTByron Lindeque Twitter: https://twitter.com/TheModelManiacFantasy Golf Degenerates Twitter: https://twitter.com/FGDegeneratesProduced by: Mike Baxter: https://twitter.com/MikeTookThat

Fight Oligarchy rallies are setting attendance records in swing states and Republican-controlled Congressional districts across the country. Vermont Senator Bernie Sanders, New York Congresswoman Alexandria Ocasio-Cortez, Texas Congressman Greg Casar ... and Calexico rocked the house in Tucson on May 22, 2025.Event organizers estimated 3000 for the Tucson rally at Catalina High School. The Midtown neighborhood association warned residents that as many as 7000 people may attend the March 22, 2025 rally. More that 23,000 people filled the football field and bleachers. The beginning of the program was delayed because so many people were still in line, and still streaming in as AOC began to speak. The lines snaked around the neighborhood, and eventually everyone got in. Time Stamps | Power to the People [Music]  | 0:00 | Episode Introduction Segment 1: Change Is Gonna Come  | 1:09 | Four Speeches Included in this Podcast  | 2:35 | AOC & Casar Are Progressive Leaders for the Future  | 3:03 | End Big Money Politics with Nationwide Clean Elections  | 3:52 | Segment 2: Pima County Supervisor Adelita Grijalva  | 4:44 | Segment 3: Texas Congressional Rep. Greg Casar  | 9:04 | Segment 4: NY Congressional Rep. Alexandria Ocasio-Cortez  | 19:55 | What Congress Should Be Doing       | 30:14 | When the System Is Stacked Against You ...  | 32:23 | Trump Is Selling Our Country for Parts & Kickbacks  | 33:43 | Benefits WE Paid into Are Being Stolen  | 34:32 | Common Sense Isn't Radical  | 36:40:00 | I Believe in These Things Because I was a WAITRESS!'  | 38:21 | AOC Thanks AZ for Electing Grijalva & Getting Rid of Sinema  | 39:20 | AOC Calls Out Schweikert But SoAZ Wants to Oust Ciscomani  | 40:46 | This Fascist Administration Didn't Come Out of Nowhere ...  | 41:26 |  'Beyond Elections Our Task Is to Build Community'  |  42:08  | No Act Is Too Small'  | 43:17 | In this House We Stand Together'  | 44:46 | We Can't Go Back'  | 45:29 | Segment 5: Vermont Senator Bernie Sanders  | 46:22 | Sanders Praises AOC & Casar  | 47:21 | Bernie Remembers His Friend Raul  | 51:12 | Bernie Talks Crowd Size  | 52:10 | The American Oligarchy  | 52:45 | The Rich Have Never Had It So Good  | 56:20 | Too Many Are Living Paycheck to Paycheck  | 58:19 | Stand Up! Fight Back!  | 1:01 | Segment 6: Calexcio [Music]  | 1:14 | Closing  | 1:15One correction to AOC's speech ... she confused the Tucson audience when she rallied support for booting Maricopa County Rep. David Schweikert out of Congress. YES! Let's get rid of Schweikert, but in Tucson, we want to boot Rep. Juan Ciscomani out of Congress.The full transcript and the video of this podcast can be found at PowersForThePeople on Substack.com.

If you've been struggling with optimizing your website and bringing in sales, then this episode is for you! Today, Andrea and Taleesa are going over the top 10 mistakes that you could be making on your website, why you can't afford to make them and how you can fix them to turn your website into a lead generator.Join Taleesa and Andrea in this informative episode to learn everything you need to get your website looking cohesive and bringing in return visits. .If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Quality and transparency in website builds 6:07Implementing effective copy 12:38Making sure you are legally compliant on your website 17:55SEO and email marketing and why you need them 27:15One of the biggest mistakes you could be missing with Google 35:30Links:Website Guide:http://smithandcrawford.com/10-mistakeshttps://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/aesthetically-membership

In this episode of Make Business Personal, Dr. Jamie Klingman, serial entrepreneur and business broker, discusses the topic of exiting a business, specifically selling a business. She covers various aspects of exit strategy, including financial considerations, timing, and key strategies for business owners. Dr. Klingman emphasizes the importance of knowing your numbers, making the business less dependent on the owner, and understanding the market!The range of exit strategy content you covered in The Accelerator program 0:58The top three things entrepreneurs need to know about exit strategy 2:15One action you want all listeners to take right now in their entrepreneurial journey 7:08One bonus business tip about succeeding in entrepreneurship 9:35Quotes“Part of making your company stand-alone is that it can stand without you. And so that is something that I see a lot and I also personally experienced. So I highly recommend keeping that in mind.” - 5:14“The business cannot be all about the business owner.” 4:16“I wish I had known to take all the advice that's out there, and there's way more now than there was when I started in business, and take it all with a grain of salt. What works for one person may not work for you. So really looking at options and being open to new things, but also knowing that what your path is, is your path.” 10:08Links & Follow-ups:Learn more at MakeBusinessPersonal.com & KileyPeters.com Downloads available at MBPDownloads.comWork with us at RAYNEIX.com & RIXAccelerator.com Submit questions at MBPPodcast.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com

Today, I'm talking to Grace Lin, author of Chinese Menu: The History, Myths, and Legends Behind Your Favorite Foods. In her book, Lin explores the fascinating stories behind some of the most common and delectable favorites of Chinese cuisine paired with vivid illustrations. You'll hear how she came up with the idea for this unique book, and the important roles the fortune cookie and the pandemic played in its conceptualization. You'll learn interesting myths. and legends about some of your favorite Chinese dishes. And you'll hear how Chinese food in America has become a flavorful bridge of understanding between two cultures. What you'll learn from Author Grace Lin The inspiration behind the book 4:33Why Grace Lin relates to the reputation of the fortune cookie 5:30The story of the fortune cookie 7:44How folk tales helped shape her cultural identity 9:26When Grace Lin began to embrace her heritage 10:05The real reason she writes about Chinese cuisine 11:11How early Chinese immigrants adapted to the American palate 12:15One example of a Chinese-American creation 13:55Misconceptions about Chinese food 14:58How Chinese food creates a bridge with American culture 16:35Two origin stories about chopsticks 18:18The birth of Chop Suey 21:39Why Wonton Soup is the perfect gateway food 24:39Dumplings and the Taoist creation myth 26:16The story of spring rolls 29:09Grace Lin's goals for the book 31:54Why Chinese American food is really American food 33:03Why pandemic stigma encouraged her to write this book 33:19Grace Lin's process of putting stories together to create a book 35:02Separating historical myths from dinner-table fiction 35:46Her favorite Chinese comfort food 36:29Describing Chinese food in American culture 36:59Her favorite myths in the book 37:39Her favorite food that isn't Chinese food 38:20When she knew she wanted to become an author 38:49Her process as a writer 40:42How she finds the right environment to work 42:00What she wishes she knew before becoming an author 42:40Why she wouldn't want to live in ancient China 44:27 I'd like to share a potential educational resource, "Conversations Behind the Kitchen Door", my new book that features dialogues with accomplished culinary leaders from various backgrounds and cultures. It delves into the future of culinary creativity and the hospitality industry, drawing from insights of a restaurant-industry-focused podcast, ‘flavors unknown”. It includes perspectives from renowned chefs and local professionals, making it a valuable resource for those interested in building a career in the culinary industry.Get the book here! Links to other episodes with other Authors CConversations with Will Guidara - Unreasonable Hospitality Links to most downloaded episodes (click on any picture to listen to the episode) Chef Sheldon Simeon Chef Andy Doubrava Chef Chris Kajioka Chef Suzanne Goin Click to tweet We should be proud of the Fortune Cookie because it's like one of the first truly Asian American foods. Click To Tweet People think of Chinese food as cheap food, and they don't realize that it has this rich, beautiful history and mythology behind it. Click To Tweet Most people do not create books for the money. They create books for love. So create the books that you love. Click To Tweet Social media Author Grace Lin Instagram Facebook Links mentioned in this episode Website Author Grace Lin

Psalm 95:1-7Come, let us sing for joy to the Lord; let us shout aloud to the Rock of our salvation. 2 Let us come before him with thanksgiving and extol him with music and song. 3 For the Lord is the great God, the great King above all gods. 4 In his hand are the depths of the earth, and the mountain peaks belong to him. 5 The sea is his, for he made it, and his hands formed the dry land. 6 Come, let us bow down in worship, let us kneel before the Lord our Maker; 7 for he is our God and we are the people of his pasture, the flock under his care. Heart of Complaining Why are we not thankful? (3 Reasons) Luke 17:11-1911Now on his way to Jerusalem, Jesus traveled along the border between Samaria and Galilee. 12As he was going into a village, ten men who had leprosy met him. They stood at a distance 13and called out in a loud voice, "Jesus, Master, have pity on us!"14When he saw them, he said, "Go, show yourselves to the priests." And as they went, they were cleansed.15One of them, when he saw he was healed, came back, praising God in a loud voice. 16He threw himself at Jesus' feet and thanked him—and he was a Samaritan. 17Jesus asked, "Were not all ten cleansed? Where are the other nine? 18Was no one found to return and give praise to God except this foreigner?" 19Then he said to him, "Rise and go; your faith has made you well."           1. Self-focused-ness    2. Forgetfulness     3. Faithlessness  Our Response:     1. God-centered-ness     2. Self-awareness     3. Faithfulness

Something we've wanted to explore more deeply on the show is how much of an impact Executive Function skills can have on our social lives. All of those EF challenges that can make aspects of school or home life hard can also really affect how easily we can make friends and our ability to maintain those friendships. To learn more, I sat down with Nadine Briggs - a social skills expert. CEO of Simply Social Kids, and mother of an adult son with ADHD. Nadine joined me to talk about how social skills and executive function skills are connected and how working on them can make a huge difference in our happiness and ability to function in the world. We also dive into the importance of building resilience and explore some practical strategies to develop a mindset that allows us to overcome the inevitable challenges and roadblocks we face in life.Related ResourcesSimply Social Kids - Nadine's social skills company websiteYour Kids Can Achieve Social Success this Summer (With Your Help)!ConversationHQ - Conversation starter resourceResilience Training: How to Master Mental Toughness and ThriveThe Social Executive Function Skills That Elude Kids with ADHDContact us!Reach out to us at podcast@beyondbooksmart.comIG/FB/TikTok @beyondbooksmartcoachingTranscriptHannah Choi 00:04Hi everyone and welcome to Focus Forward, an executive function podcast where we explore the challenges and celebrate the wins you'll experience as you change your life through working on improving your executive function skills. I'm your host, Hannah Choi. Something I find very interesting is how interconnected these EF skills are with every single aspect of our lives. We feel their effects at school, at work and at home. If we struggle with organization, our backpacks or kitchen counters might be classified as disaster zones. If our working memory is not strong, we may forget that we have a quiz today or forget to go to the grocery store after we go to the gym. If cognitive flexibility is difficult for us, coming up with an essay topic or figuring out a different way to get to work when the car won't start might feel impossible. And what we mostly read about and hear about is how these EF skill challenges affect our academic performance or affect how we work or manage our homes and families. And something that I wanted to explore more deeply is how much of an impact executive function skills can have on our social lives. All of these EF challenges that can make aspects of school or home life hard, can also really affect how easily we can make friends and our ability to maintain those friendships. To learn more, I sat down with Nadine Briggs, who is a social skills expert, and also a mom of an adult son with ADHD. Nadine joins me to talk about exactly this, how social skills and executive function skills are connected, and how working on them can make a huge difference in our happiness and our ability to function in the world. Life is short, and it can be a lot more fun with friends. So taking the time to do a little bit here and there to improve our social skills through working on our executive function skills can make a huge difference. Hmm, okay, well, this is easy for me to say as an extrovert. You might be listening to me and rolling your eyes thinking No thanks. I'll just stay at home and snuggle with my Netflix. But hear me out because you introverts might have a partner or kids who have more social needs than you. And this episode is packed full of really useful tips and strategies to help both ourselves and our kids, find more meaningful interactions with people and hopefully make and maintain friendships that enrich our lives. Okay, so onto the show. Hi, Nadine, thanks so much for joining me today.Nadine Briggs 02:43Thanks for having me.Hannah Choi 02:45Would you like to introduce yourself to our listeners?Nadine Briggs 02:48Sure. I'm Nadine Griggs, I'm CEO of Simply Social Kids. And we have a social skills program where we work with ages eight to 28. And we have our in-person groups that are in Tyngsboro, Massachusetts, but we also have an online program for people who are not in our local area. We run weekly social skills groups to help them to make friend connections and just learn how to be more social.Hannah Choi 03:09That's great. So I guess through the lens that I'm always looking through is executive function skills, and maybe you know, kids with ADHD, anxiety, high functioning autism, how are those kids empower the social skills of those kids impacted?Nadine Briggs 03:29That's exactly who we work with - kids with high functioning autism, ADHD, anxiety, or just general awkwardness. They might not have a diagnosis at all, they just can't quite make friends. And they do struggle a lot. Because a lot of times, they're not able to really figure out how to initiate a social interaction, or they don't know how to get together with people like they want to hang out. And I usually and we'll talk mostly about teenagers today, I think in terms of that's, that's kind of the population that is struggling a lot with this. Because they're, they're no longer relying on their parents to schedule their playdates for them. And so it's really hard. They, they need the help, but they don't really know how to get that help. And they don't know how to initiate. So what often happens with teenagers is they're just alone. And they and they don't know how to get get out of their own way in that, in that sense. They don't know how to schedule time with other people. And some of the parents I've talked to more recently, we've had conversations about how they think that their kids are okay alone. And that's actually not true at all. They're not okay alone. They're really lonely. They just don't know how to initiate getting together with people. Or they might do it and it's a little bit awkward, or they don't have anybody they even know what a call or they're anxious about calling people. You know, a lot of times kids will say to me, he'll say, you know, what do you do over the weekend, they'll say, oh, I didn't do anything. And then they'll say, you know, nobody ever calls me to do anything with them. And I'll always ask them, Well, how many people did you call to do something with and when I flip that script, they always say no one because they just don't know how to really organize that and get that going for them and, and reach out to people. And they, a lot of it is their, their memory like they don't think about it, they forget, if I say, you know, a lot of times I'll write on the on the whiteboard at my center, I'll write up "text somebody on the drive home today". So it's fresh in their minds, or you know, is they don't think about it, and they then they get upset that they don't have anything going on. So it's kind of this lack of, of action that they they struggle with. So that's a huge piece.Hannah Choi 05:29Something that you said earlier, makes makes me think about, like you said, so up until the teenage years, or maybe tweens, parents have been the people that have helped them set up playdates and purely just because kids don't have little kids don't have phones, they don't have ways to, you know, to connect with their friends. So they need to use their parents, how can we - What are some things that we can do as parents to help kids shift from a from us, arranging those playdates to them, arranging them?Nadine Briggs 06:03This is where smartphones are really helpful for that, you know, one of the things that we suggest to parents a lot is just to create, like a social plan for your kid with your kid, I should say, not for your kid, because when you create a social plan, basically you sit down with your your teen and you say, How often would you like to see people? You know, you might have a kid on the spectrum who's fine with once a month or you know, a couple times a month might be fine. Or maybe when they do get together? It's a shorter amount of time than somebody who didn't have that diagnosis, they get they do get some social fatigue sometimes. So maybe it's a couple hours, rather than a four hour thing? Is it just how often should they get together? And then figure out okay, well, let's let's put something kind of in our minds or on the calendar of every other Friday or every other weekend, we're going to try to do something with people. See, you have that structure of in a month, this is how often I'm going to see people or, or maybe look at the clubs that are offered at their middle schools and high schools and say, Oh, how many of these do you think we should sign up for? And then kind of get again, getting those things on the calendar? You know, I think that's really important to figure that part out, well, how much socialization do we need? And then thinking about it? Who would I socialize with, who's who's kind of my shortlist of people, a lot of times, I'll take a, you just do like a circle within a circle within a circle kind of a diagram. With kids I work with, it's okay, who's in that inner inner circle? Who is in that next circle out that maybe you want to bring into your Inner Inner Circle and kind of create that list of people. So you have a focus of, I'm going to focus on this one to three people rather than, you know, 12 people here to give it something a little bit more manageable for them to focus on those people? And then figure out well, what do they like to do? You know, how do we get together with them? Where do I see them most often? Am I on a sports team with them? Are they in my class? You know, are they in scouts with me, you know, what, where do I see this person, and then start to figure out how you can spend time with that person and share like interest with them. So kind of chunking it down into smaller pieces, just like you would do with academic stuff, or executive functioning right and make it feel more manageable. If it's if it's too much, if you're trying to be friends with like everybody at the lunch table, rather than just the people on either side of you, that's when that anxiety can kick in. And once that happens, then they start to act out a little bit, they might either they might shut down. Or they might get overly silly, he might want to try to be really funny and humorous, and really show off he kind of thing. And when that happens, that puts people off too. And so when that starts to kick in, we get all sorts of things happen. And so we're trying to keep them them calm and just, you know, think about it more in a more organized fashion. And they just to be more deliberate in those ways, I think, yeah, right.Hannah Choi 08:53I had never really thought about that. Like, this is sounds silly. Again, it's switching gears a little bit to adults, but like my husband and I have very opposite social demands, needs. Like I'm very social, and he prefers to not socialize as much. And so I love that idea of sitting down and kind of breaking down like, well, this is what I need. And this is how I can reach that. And this is what you need and how you can reach that. So I imagine with within families that, that that does happen a lot, but between kids and parents and between siblings as well. So maybe everyone sitting down and doing a social plan and seeing how the family plans can fulfill that need for some people. And and maybe family plans won't fulfill that need for one of the kids and they need to have additional, like additional social interaction with friends or I meanNadine Briggs 09:46you bring up a great point too, because a lot of the the apples don't fall too far from the tree sometimes. And so you might have parents who are really not that social. In here you have a kid who's not that social and they don't have any more of an idea how to help their child with socialization because they're not particularly social people. And that's where it you know, obviously having a social skills coach and getting some outside help can really be beneficial because they don't know how, and they don't know what's getting in their way.Hannah Choi 10:12Right? That's so interesting. Yeah. And so if their parents aren't comfortable with it themselves, and they're not going to be, it's going to be difficult for them to helpNadine Briggs 10:22Their kids don't have that role model. They don't if their parents don't have friends over for barbecues and things on the weekend, they're not seeing that, how that should look Yeah. So they're not really getting that in the home. Right. So they may be getting that at school. It depends who they're hanging out with at school, if that's a good role model, and maybe not a good role model.Hannah Choi 10:42Yeah, that's so interesting. I was just talking with my niece the other day, and we were asking her, and she doesn't have any siblings, and we're asking her how she felt about school ending. And she said that she was glad it was ending, because you know, it's tiring, school is tiring. She's in fifth grade. But then she said, but I'm going to be lonely, because I'm not going to be able to be with my friends all the time. And so and, and her mom is not she is a social person, but she's not super social. So I, I imagine that, that it's, yeah, I don't know, I'm not really sure what I'm trying to say here. Nadine Briggs 11:19It still might be a little bit on her to kind of say, Yeah, I'd like to meet some friends at the park or go to a, you know, an amusement park or mini golf. And, you know, in all those things in the summer, which are great ways to get together with people. But yeah, it is, it's very difficult if the parent isn't that social. And like I always suggest to parents to kind of think about where you might go, and then invite a bunch of people to join you at that date and time. And you might go and no one shows or you might go and maybe a few people come a park or something just saying we're going to be there's a park called Friendship Park near us and thinking about friendship. So it comes to my Friendship Park, you know, three o'clock on Saturday, you know, who wants to come and you hope you other kids will be there. But then you don't really have that pressure of, I've asked this one person and me. So they could just show up at the same time. I used to do that a lot with my kids when they were little, like so we're all going to go to the movies at this time on this day. Who wants to come with us? You know, we're going to be in this we're going to be in this row. That was before you had to really Yeah, exactly. No know, but then that we would just other people like, yeah, we'll meet you there, you know, and it would took a little bit of the pressure off of, you know, inviting those individual person and then having them reject you.Hannah Choi 12:35Yeah, right. I love that. And I love what you what you said about how you can use like the same skills that you use to break down academics into smaller chunks, you can apply that to social skills. So what are some other ways that kids can work on, maybe not work on their executive function skills, but use their emerging executive function skills to support their social skill development? Nadine Briggs 13:01You know, one of the big issues is the the memory challenge. A lot of these guys don't have great memory. And, and that's a problem because you think about when you socialize with somebody, let's say you're gonna go to, you're gonna go to the market, you're gonna bump into somebody you haven't seen in several months. Right away, you're gonna go, your mind is gonna go okay, what do I know about this person? What I know about their life? What is the last time I saw them? What was going on with them? And you're filtering that out? Geez, what was the thing that I just last knew about them? And you might have maybe their kids studied abroad, or you know, to ask, Oh, how was Italy or something, you'll remember those things. Kids who have that, that challenge. They don't necessarily remember those things about people. So they don't know how to find that information about that person, retrieve it, and come up with it. And so, a lot of times what we'll do, if that's a random example, that you're going to bump into somebody at the market, but if you're going to get together with somebody you haven't seen in a while, spend some time deliberately thinking about what you remember about that person. Give yourself that opportunity to say, All right, I'm gonna get together with Susie, what do I know about Susie? Susie just got a new puppy. You know, last time I saw her. Okay, well, let's ask about the puppy. Those types of things. So I think they need to think about some of that stuff before they go. And then sometimes even to, to prepare them for socializing. They can put a few little notes in their phone and the contact for that person likes Fortnight, you know, just got a puppy, whatever information they have about that person. Now they have to remember to put the note in the phones. So we can have that challenge. Yeah, that is a great way to have just a couple little things. I'm not gonna put a big dossier on the person your phone, there's a couple little things about them, and then even go through like a conversation starter website. There's one that we like called Conversation HQ. And I'll see the kids just scroll through the conversation starters on conversation HQ. And don't ask them verbatim and say "where do you where would you be five years from now?" or whatever it is, like, look through them and find one that is something you might actually say. Or maybe it triggers something that you can change it to something you'd actually say. So it's not that you're going to sit there. And you're basically, you know, interview the person with all these conversation starters, you're going to just kind of get ideas for what you might want to talk about. And then you use it in your own words, using your own language so that it's more natural for you. And it's something that you'd actually say, but you have those topics in your head. Right, like, like it, let's say they love nature. And we had a, I don't know, the meteor shower the other night, which it was cloudy where I was, and then we got to see it. And let's say that, you know, you've had that conversation with somebody, they also like space, right? You could say, "Hey, you happen to catch the meteor shower." "Oh, it was cloudy near me." Did you happen to see it? Or do you think there's life on other planets, you start to get in a conversation perhaps like that, if that's something you know, that they like, I wouldn't just randomly walk up to somebody, and say "Do you believe in life on other planets?" But if that's your thing, you just start so they go through and you might scroll, scroll through a lot of them before you have some that are something you like. And if you think you'll forget, put a couple little notes in your phone. And on the drive there, review some some of the notes that you have about that person to help spark those memories for them.Hannah Choi 16:17It reminds me of like test prep, right, like getting ready for tests, prior knowledge and like doing a little research. Exactly. Yeah. Yeah, that's great. It actually reminds me, I remember my husband once. He was he said to me, oh, yeah, I was just thinking, we're getting together with so and so you know, tonight or whatever. And so he was he was trying to remember like, what sports teams that that person liked. And he was reading up on the articles about the those teams. Nadine Briggs 16:52Yeah, it helps. Because then you're, then you feel less anxious. And you might not end up even talking about sports. But that helps your anxiety. Yeah, kind of, you're in check. You feel more prepared that you've I mean, I believe because I'm a very social person, I'm a lot, My husband and I are a lot like you and your husband. I'm the social one. He said, "you just saw people, do you really need to see people again?"Hannah Choi 17:12Yes, yes, I do.Nadine Briggs 17:14You know, but I don't even do that. If I'm gonna go to a barbecue where maybe I only know the people hosting it. And I might know of the other people and seeing them in a while, or I know them, but I'm not really friends with them. And we're just more acquaintances, you know, I will do the same thing and start to think what do I know about that person? What is last time I saw them? What are some things I might be able to talk to that person about and prepare myself so that I don't feel uncomfortable going to a place where I don't really know that many people? So I think it's a pretty good strategy and for, for kids with executive functioning challenges, I think that it calms their anxiety and it prepares them with some topics, and they can even make some notes in their phone and just go to the bathroom and review. me look at my notes on some kids might do. It's I work with, you have to tell them to not necessarily, yeah, do it verbatim, or they write a little bit black and white in their thinking and a little bit literal. So you have to tell them, it just wouldn't just go to the bathroom and take a look at your notes in there. Don't do it in front of the person. Yeah, believe it or not, that's one of the things we need to do is just connect those dots that are obvious to other people aren't necessarily obvious to the people that we work with. So we have to say things that aren't normally said out loud, like things like that.Hannah Choi 18:25Right? Right. But how wonderful that you're teaching the kids that and because if they're if they don't have anyone in their life that either feels comfortable telling them that or it just doesn't, they just don't know what to tell them that then then that's, that's so great. And I'm sure that they feel comfortable with you telling them that because you've created a safe space and, and they're, you know, they're18:48That relationship with the kid is really important, because we are the ones if they tell a joke that's not funny, you know, we're not going to do the polite laugh. Yeah. And that's what most people will do is it's my job to not do the polite laugh. And to tell you why that feels funny, because most people will do that, especially if they're feeling uncomfortable. They, you know, the social norm is to just laugh a little bit and hope they stop talking about the thing that's, you know, that's creepy, or whatever the topic is that they're talking about. And, you know, it's, it's our job to say, that's not a great thing to talk about with your friends. And so you do have to have a good relationship with somebody before you can be that brutally honest with them. Yeah. Right. And, and then they know that what the role is to it, they know that all our goal is is to help them make those connections so they can have those deep, meaningful friendships and not be lonely anymore. Yeah. And so once they know that, and that's what our motivation is, and they take it really well. I mean, they're great about it, and they, they do apply it to their lives. Sometimes they need to be reminded because they do have difficulty sometimes taking it on themselves taking responsibility for what they do. And so a lot of times we'll preface it by saying, are you ready to take what I'm about to tell you and apply it to your own life? Sometimes if we just prime them with that, then you get that buy in Yes, I'm about to take what you say and apply it to my own life, then that then you they're ready to receive what you're saying and really take it in. In sometimes that's needed for some kids.Hannah Choi 20:17And we do that with coaching to write like you like, you always just have to meet someone where they are. And you have to find out like, like, are you ready for this? Is this Yeah? Is this something that like you said, are you ready to take it on? So how can so so your you know, your, the social skills work that you do with your clients happens, like, like, they take that with them home, and they practice it, practice it at home, I'm sure how can parents support their kids that are that might be socially awkward, and might need to be working on these skills.Nadine Briggs 20:51Yeah, they practice it in our program, too, which I think is a big piece of it, because we coach them in the moment. So we teach them and then they get to, they hang out with other people their age, that they practice it there. So for parents, you know, there's an education for a lot of them, if they're, if they're naturally social, they're probably already coaching their kids quite well, because they know how to be social. If they're not, though, and they tend to be a little bit awkward. Either leave it to the professionals, or, or study up on it, there's a lot of really great books, there's a lot of, you know, good podcasts, and there's different resources and, and take that on as something that they need to educate themselves on. And they might need to look at all the different types of things that we would coach on, like conversation skills, flexibility, you know, perspective taking, not trying to control what other people do. And that's a biggie, and all the different pieces that go into socialization and figure out what are the things that your their kids struggle with the most, and then study those things, and help them with those things. Because again, trying to tackle everything at once is really hard. Social skills is vast, there are so many different pieces to socialization. And we coach on social skills, but also resiliency. And that's a whole other big topic of that. But I think they need that as well, because they do get some level of rejection in their lives. And they need to be able to bounce back from that. But they have to study up on it, and then help them apply it to their own lives and even have them apply, have the parents become more social tooHannah Choi 22:15Yeah, it might even help and might help them might help the parents.Nadine Briggs 22:19It's funny. We have a parent support group that we run for people who are enrolled in our program, they're welcome to come on every week for an hour. And we've had people come on who make friends with other people, as parents, and I'd had I'd one day I had this dad come sit at my desk and the nicest funniest dad, he's such a great guy, I mean, of all the people you want to be friends with, and you'd want to go out and have a beer with this guy. He's just that person. And he sat at my desk. And he said, Nadine, I gotta tell you, I don't have any friends. Oh, and it broke my heart. Of all the people in my program of all the parents who would have friends, it would be this guy. It's like, I feel I feel jealous of my wife. She's got friends from college, and they go what every Friday night and, and I sit home and my kids a teenager, and he's, he's in his room. And he doesn't talk to me and sit there by myself. But you know, we talked about how he could get out and you join like, the Lions Club or Kiwanis, or get involved in community service and, and get himself out there to meet people and socialized you, which is also going to give you know more of a role model for his kid who needed that.Hannah Choi 23:26Hmm. So was he able to?23:28He did, he did, he actually became friends with another dad, in our program. So we had before the pandemic, we had a parent waiting room, where they were able to socialize. And that was good for the parents to make friends with each other. And actually, what used to happen then, too, is I would go back and I would tell them what we did in the group, the lesson that we taught to all of the parents and they would talk about it themselves. Now we have to write a summary because I'm not allowing as many people in the building, but they still they get the lessons that we do in person that we tell them what we did and what we coached on. So then they can carry that forward with their kids. And they're using the same language and all of that, because they have it all in a written report every week. Yeah.Hannah Choi 24:08So something you said earlier, it makes me realize, but it really is so clear how connected executive function skills are to social skills, like the perspective taking and cognitive flexibility and emotional regulation. Those are really, really tied together. So I guess, I guess when kids are practicing working on their social skills, they are going to naturally end up working on executive function skills. And do you think the reverse happens like when kids work specifically on executive function skills, maybe in school or with a coach like if they're in executive function coaching, do you think then it then has a positive impact on their social skills?Nadine Briggs 24:47I absolutely do because you think about just even just taking like tasks and initiation. One of the biggest struggles with the kids that I work with is just going over to somebody and starting a conversation, right? They don't know how to do that. And so they tend not to do that. And even getting together, like I said, you know, here comes summer with all this fun stuff to do, let's say they all want to go to like an amusement park, you know, being able to kind of figure out all the details around that, and get that off the ground. So they actually go and it actually happens, you know, they're, they're using all kinds of executive functioning skills for that. So some of the kids I work with, I actually have a, an event planner that I give them, it's like this one pager and it's like our parents involved, well, how much time is going to be needed? Who's going to drive? Who am I inviting? Here's the website, what do you do if there's rain? You know, is there a plan B, like all of these details, in an event planner, and again, I have to say to them, you use the event planner, with your parents, you don't tell your friends that used an event, right to figure out how to go to amusement park, yeah. But those things are really, really very helpful to them. Because those are the details that they have a lot of trouble with. They don't know how to do all of that and figure out a day at a time and especially when parents are involved, and you're going to have a big group that goes, all of those things are really difficult for them. But yes, I think they, they learn and as you know, as kids get older, and they do start to learn, and they practice those executive functioning skills. It gets better as they get older. Right? Yes. And I see that with my own son, he's 22. Now he's almost 23. And he has ADHD, and for sure, his executive functioning has gotten much, much better as a young man than it was certainly when he was a teenager in middle school. Right? Socially and academically,Hannah Choi 26:30Yeah, all of those, all of those more advanced executive function skills are really just starting to emerge, at the same time that kids are starting to crave that independence and wanting to be friends have friends and interact outside of their parents. So that's this kind of an interesting crossover time where they're craving that independence, but they're also not really consistent yet, with all of those executive functions,26:57Righ, and teenagers get can get very upset if parents try to help them with their executive functions. There's a thing about it that's very triggering,Hannah Choi 27:07Right? I was actually just going to say that what I love about that event planner is that it, it gets the parent out of it. So that, that we see this a lot like it actually, when I was in my conversation with Fran, we were talking about how, when you can get yourself out of an executive function or a social skills challenge, like friction, then it can help your relationship with your child, it also gives your kid such a great opportunity to really develop those things independently, and practice those skills independently. But the event planner worksheet has all the things that they really need to be considering to have a safe and fun experience. That and those are all the things that a parent would say, like don't forget this. Don't forget that. Don't forget that. But then the parent doesn't have to because the event planner, maybe the parent just has to remind this their kid to use the event planner, but they don't have to say like well, you know, what are all the details?Nadine Briggs 28:11Exactly? Yeah. And they're gonna forget them anyway, even if they did,Hannah Choi 28:14Right. It's gonna be written down. Exactly. Yeah, yeah. Oh my gosh, like I would love to work on that. You know, like use like I'm just thinking about like coaching like how how what an awesome activity to do in an executive function coaching session is to work on an event planning activity becauseNadine Briggs 28:35Yeah, the kids that work on that all their friends benefit greatly from that time because I'm putting together all these events I'm doing the apple picking and the go visit the castle. And you know, and there's one young woman that I work with, and like her friends had it made, they were doing all kinds of stuff. They were going to Boston and they were shopping and be-bopping around Faneuil Hall and it was because I'm like I'm on the other end, you know with that event planner, saying "mom dad can they do this you?" know and then the other friends are just getting invited. They're like this is great. They don't have to do anything!Hannah Choi 29:10I love that and then and then the child who's who's arranging it gets such satisfaction now just seeing all her friends having fun and and having like I made this happen I did this. someone who like I bet there's ton of a ton of opportunities for them to see evidence like to look back on - like a year ago, I I could not have done this and now when I'm going to Fanueil hall with my girlfriends.Nadine Briggs 29:37Well the thing about that too is those experiences are so important because those are the bonding things right like when you're I was talking to a family last night they live out in like the Chicago area and I'm working with their their teen. And it's like you know when you let's say you have an ice cream social at your house, right and you have you know, the chocolate and vanilla and all these different things. When the kids start throwing marshmallows at each other. They're, and they're belly laughing over like, what somebody's got hit me I and all those little things that happen when you when you create those moments, and that's that bonding stuff obviously "if you belly laugh with somebody, you're pretty much gonna be friends for life". Yes. Those experiences where you had a little food fight and it was harmless and maybe one you know, fell under something and we had an ant problem six months later and mom got all upset that was totally worth it. Teenagers love that stuff. So then they then they remember that or they see a marshmallow and go, "remember this?", you know, and then all of a sudden, they're all laughing again. So it's, that's the stuff that really bonds them in that meaningful way. Those types of things. And that's why it's so important to create those moments in or have them create the moments eventually, when they're old enough to do it, and have the executive function skills to do it. So that stuff happens for them. Because that's, that's the bonding stuff. That's what creates lifelong friendships. Right?Hannah Choi 30:56I love that. It reminds me of something that my sister was telling me that she heard about was like, there's like three types of fun, like, type one fun, which is, I don't know, I'm gonna get them wrong. But one of one of the funds is where you end up in like a flow state where you you'd like lose track of time, you don't notice the passage of time and your belly laughing and you're just like, totally in it and having so much fun. And I think that's probably where like, not inside jokes come from, but, you know, like, just share these like shared common experiences that that kids like, like you said, like they find a marshmallow and everyone burst out laughing. Just seeing a marshmallow. And from an outsider perspective, you're like, what's so funny about a marshmallow?Nadine Briggs 31:36Right, exactly. Yeah, that's the bonding stuff. Those are those are the those are the really precious moments.Hannah Choi 31:42Yeah. And so if you, if you if it's, if it's challenging for you to get into social to create those social opportunities for you, then you're not good, then you're going to miss out on that. So I love that what good work you're doing. It's so wonderful.Nadine Briggs 31:59It's so much fun. Yeah, it'sHannah Choi 32:01fun with the kids. So I have, like, I'm gonna disc kind of repeating myself, but I'm just thinking about as a coach for executive function skills, a lot of the work that our coaches do is on academics, because you know, that's what kids spend a lot of their time doing. But then when we move into the summer months, it's a great opportunity to work on other things. So like that event planner is a good idea. Do you have any other ideas that that kids could work on during the summer?Nadine Briggs 32:30I like things, like socializing, I like things that are out in the community, because you can go to the thing, and you can leave when you're ready to leave. When you're, when you're at someone's house, there's pressure to, you need to make sure you have enough that entertains that person and there's going to be a drop off and a pickup time, that's going to be set. And what if you're done and there's 45 minutes left of your time, that can feel awkward and uncomfortable. And so you don't want to have negative social experiences, you want to have positive social experiences. So like at my center, there's actually a ice cream stand that's one mile down the road. And I say to kids all the time, my team groups is like into their parents, like bring an extra five bucks, and go get an ice cream. At this place. It's a mile down the road. And I know there's kids who go every time every single week after group, they go with their parents. But that way you go you have an ice cream, you're there for half an hour, you socialize for a bit, or maybe you're there longer if you're having good conversation, it's up to you at that point, and you leave when you're ready to leave. That's great. So those it anytime that you're doing something that you're you have that as a conversation topic. So you're going to an amusement park, and you can talk about your favorite rides and things you like things you don't like, what are you going to get for lunch? What prizes Do you want to try to win? There's all these these points of conversation that you can have when you do that. Or if even if you go bowling or a mini golf or anything like that bumper boats, those types of things that are available in the summer, then then you can talk about the golfing, right. Oh, look at that shot. Oh, I can't believe I got in the water that time and you have those things to help them to connect and bond over. It's a lot harder. When you're just someone's at your house. And you're you'll have to have conversation with them the whole time. And you've got to find things that entertain them the whole time is a lot more pressure. Yeah, that's so interesting. If you for adults, you think about you go out with another couple and you sit there at dinner. Yeah, you have to talk topics for that whole time at dinner, right? So if you go out to dinner with somebody new, you might be a little anxious because you're like, oh gosh, what if we run out of stuff to say before the check comes?Hannah Choi 34:39Maybe just drinks?Nadine Briggs 34:41Exactly. For appsHannah Choi 34:45So in our basement, we when we refinished our basement and when the kids were little we were trying to decide what to do with the space. And and I said we're saying let's just leave it open and so we have like, like a Big beanbag, and we have swings that hang from the joists. And just like a lot of like gross motor fun things. And so when my, my friends have kids over, and I can tell they're like, it's kind of like, they're not really sure what to do, obviously go downstairs and play, you know, if they haven't already gone down. And it's fun to like, have just something to be silly with. So I imagine, you know, like going to the park or I don't know, like going for a walk or something where you're being physical is can kind of give you something to do with your body while you're trying to talk. 35:38Yeah, this air hockey table that is at our center is enormous. Because when we think about this awkward teenage boy, let's say he's 14 and he walks in. He's anxious, he's socially awkward. He doesn't know anybody. He doesn't know me. He doesn't know any of the staff. He doesn't know any of the kids and he walks into a room with like, 10 other kids. Wow. That's a that's an ask. Yeah, that's a big ask. So when they walk in, I mean, obviously, we're there to greet them and everything. But one of the things I love them to do is to start playing air hockey. That's because then you're actively engaged in a social, you know, item, basically your game. Yeah, but you don't really have to talk.Hannah Choi 36:12 Yeah. And it's one on one.Nadine Briggs 36:15One on one or two on two. Yeah. And you can talk about the shot, you can talk about a good shot, you know, we're almost got that one in. And then you already have that conversation starter right there. But you're engaged without just standing there awkwardly waiting for somebody to come talk to you. Yeah, you know, it's such a nice way to break in. Now. I do have to watch that table to make sure they don't stay at the table we can. There are some kids who will do that. And I have to say I need you to branch out from the table and go do something. I've tried something else. But yeah, we watch it. But it's a great way for them to start because they're again, they're busy, They're engaged. They're socializing, but they don't have to say too much yet.Hannah Choi 36:53That's great. So that makes that leads into a really good question that I have for you is, where do you start? Like if, like, where's a great place to start for someone who is struggling socially?Nadine Briggs 37:05Well, like I said, I would start with that plan, that social plan. And I would figure out what are what are their biggest hang ups for socialization is? Is it anxiety? Is it conversation skills? Is it that they don't have access to people that they would be friends with? Do you need to go join scouts or a youth group? Or you know, get yourself out there in some other way? So kind of narrow down? What is it we need? Do we need to work on anxiety? Do we conversation skills, do we need to find your people and they are way down that way and start start that way and the lowest lowest hanging fruit, you know, who is who are your people, and let's go find them and then start to ingratiate ourselves to those people, it kind of depends on the kid. There are some kids who who don't even realize even as teenagers, that they need to put themselves physically near someone else. Even in my center, I'll have a bunch of kids playing air hockey, and they're all watching the air hockey and one kid on the other side of the room. He doesn't necessarily understand that the signal you're giving is that you don't want to really be friends with people, when really it's your anxiety, just stand with everybody else. Put your body there and and be in that group, you know, those types of things. So that's where I would start is just to kind of break down? Where do we think the biggest issue is, and then if they need social coaching, and they need an intervention of some sort to seek that out, I think this summer, you know, we're, we're crazy busy this summer, I think because it is such a good time to get people kind of caught up, you know, from the pandemic, you know, a lot of people felt like they lost a couple years. And so this is an opportunity for them to just focus on the skills, and you know, things that they might not have been able to work on for the last couple and get ready for the next school year. You know, so if they're not able to do it, if the parent is kind of lost, and they don't know how to narrow down that list of friends and figure out where the problem spots are, and either study it up on their own, or get some outside help to do better with those areas that are making it difficult for them, you know, get help to do that so that their kids are moving forward, particularly teenagers, teenagers developmentally start to separate from their parents from at about age 11 ish, so that they can eventually leave the nest when they're right after high school. And when they start to separate from parents, they need to be able to latch on to peers. And if they don't have that peer group, they're just kind of floating out there without being tethered to anything. And that that's what that concerns me because they do need tethering to other teens. And they need to find that place where they're okay. They're accepted there. They belong. So it's really important for parents to find that. Otherwise, they're very unsettled. And you might even find that they don't want to pursue anything outside of high school, they want to stay home and we don't we don't want to have that basement of yours be used for a 35 year old. No, no, no. So right. You want you want that separation, you know, and so you have to help that happen because developmentally they they really crave and need that to be able to become a functional adult. Yeah, so it's critically important that they find that. And, you know, it's, it can be really difficult if somebody has super unique interests and all these other things. So you really have to help them find their way, one way or the other, if they can't do it, get outside help to help them do it.Hannah Choi 40:18Yeah. And I imagine as parents, I mean, it's, it's hard enough to, to let your kid you know, start to move away from you and out into the world when you when you're confident about your child's social skills. So I imagine that, that for parents whose kids do struggle with social skills, it is even harder to to, to support that or allow that to happen. And to do it's almost like you're like pushing them out of the nest. Nadine Briggs 40:50But well, I always say prepare them for whatever their next big phases. So if they're, if they're in elementary school, you're preparing them for middle school, you're in middle school, you're preparing for high school, when you're in high school, you're preparing for whatever's after high school. And if after high school is college for you, you have to be ready to live in a dorm. And so when you think unless you're going to commute or whatever, if you're gonna live in that dorm, you're gonna be just a few feet away from some other person you don't know. And you might even be in a forced triple and a little tiny room. That's a lot of socialization and connectedness to other people that you may or may not do well at. And so that can really affect kind of how you are over your overall well being if you're not able to do well in those settings. So I always look at if you're in middle school, and you're super socially awkward, let's get on it now, and get you ready for you know, if you if you think you're a college bound person, or even if you're not, you're even in the military, they have lived in close quarters. If you're working with people, you decide to go to trade school and you go to work, you know, a job, you need to still be able to get along with people, right? You know, and even in your first jobs, you know, when you're old enough to work, a lot of times your boss is maybe a power hungry teenager. That's right, you're not necessarily going to have some 40 year old seasoned manager knows how to handle you're right, you're gonna get somebody who's maybe not that great at managing people and in their own communication skills around your employment. Yeah, you know, those are all challenges they need to be ready for. So it is really important to get on all of these soft skills as best we can early as possible so they can be more competent.Hannah Choi 42:29Yeah, those transitions are huge. And I and I think it's, it can be difficult to be that forward thinking when you're in the middle of, you know, the, the difficulty of high school or the you know, the, the the challenges of middle school, it can be hard, it can be hard to be so forward thinking and but it sure does help if you're able to, I know that's something that we coaches work a lot a lot on is like the transition transitions, yeah, transition from from school to work, or from school to college and working on all the associated executive function skills that come with that and turns out there's a whole bunch of social skills, too.Nadine Briggs 43:09Finding your voice, finding your confidence, you know, if someone says something to you being able to kind of report back or say something back to them that feels comfortable to you. And those types of things are important, like I that one of the young women I work with, she's super shy, and people will say things like, Oh, I can't believe she talked, you know, and I tell her I say yeah, I did. Yeah, just like of course I did. I did that like, Yeah, you bet I did! you know, to get her from oh my gosh, I can't believe they said that, too. Yeah, I did is a journey, you know, and but by the time they're done with high school, we want them to be in the Yeah, I did. And yeah, I am, you know, here I am worlds, you know, are you ready for me and have that kind of confidence in themselves. And then that takes time to build that up if they don't have that now and then so it's a it's a process to get there.Hannah Choi 44:01And it takes a lot of being brave and putting yourself out there and being vulnerable and trying new things, which is super scary. And I'm sure that the kids that come to you are so grateful for for what you do and the parents of the kids too, because it is so scary to try new things and to have a coach or you know, some kind of support person along with for the ride is invaluableNadine Briggs 44:25yeah, we need to have resiliency is huge. The Resiliency is huge. You need to be able to work through these things and if they don't go your way. Yeah, you need to be able to find the silver linings on things.Hannah Choi 44:37Gold directed persistance gotta stick with it. Nadine Briggs 44:40You do, you do and it's all you got to train your brain to think that way. And so there's a lot of things we do to teach them how to do those exercises to get your brain in the right frame of mind around all of this. Yeah.Hannah Choi 44:54It's it's just, I just wish that I could give For every child, all of the things that they need, you know, I wish that every child could every parent could know about, you know, these kinds of support and get access to them. And it's wonderful to be able to do that. Nadine Briggs 45:12I agree, if you try to get the word out there as best you can, and you know, shout from the rooftops and hope that they hear you, you know, because it is so important, and it's life-changing stuff. And, you know, there should be a focus on academics. I know there is a big focus on academics, but this other stuff is just so so important, too. Yeah. And it's not enough to be smart. You need to have these other skills as well.Hannah Choi 45:33 I do think that there is more, more conversation about it these days. And like we were talking, before we got on about the pandemic has created more opportunities to talk about challenges that people have, and more people are more open to being flexible. So I guess that's one good benefit about side benefit of the pandemic, is allowing these conversations to happen more.Nadine Briggs 45:35Absolutely. I mean, you know, I tend to be more of an optimistic person, I look at the silver lining of things. And honestly, with the pandemic, we went online. Yeah. And had we not, I mean, we serve kids from, you know, 11 different states and get kids from Canada. Yeah. They make friends. Yeah, we have a kid in Florida, I was friends with the kid and Long Island. And, and you know, and that never would have happened before. And so you have to look at those things, as difficult as creating a whole new program online was, you know, when it worked in the end, I mean, there were some bumps, so we had to figure things out. But you got to look at the silver lining of things, no matter what you're faced with and focus your brain on the things that are going well, versus the things that don't go well.Hannah Choi 46:45And what a great attitude to go into learning social skills with, you know, you can look for the little tiny thing, little tiny win that you have that you know that you weren't able to do yesterday, I said hi to somebody, and yesterday, I couldn't even look at them.Nadine Briggs 46:58So yeah, exactly, exactly.Hannah Choi 47:02That's great. So what are you excited about or looking forward to in the field of social skills development for kids?Nadine Briggs 47:10I am really excited that in the social skills development, that there is a really big movement on teaching the resiliency piece of things. I think that's a really big missing element to it. But what it what it is, it's more with this kind of building the muscles in your mind that are focused on things that are going well, versus the things that are not going well. So it's kind of like if you're thinking if you're focusing on the woe is me all the time, though, that's the the firings in your brain that are going to they're going to solidify for you. If you're thinking about the things that go well, those are going to be the things that you bring that get the most strength, it's kind of like going to the gym and lifting weights, right? You, you want to lift your optimism weights and not your negative weight, like that has some has some weight. Yeah. And so we do that with kids all the time. And like if I hear from from a parent, so for example, I have this one kid whose parent will email me and say, Oh, my gosh, the change in my kid, I hear him when we carpool with other people making conversation now in the backseat with the kid, rather than just being quiet the whole ride. The next time I see that kid, I'll go, I heard you're a rock star on those carpooling trips, and that you're now making conversation with people where you didn't used to make conversation before. And I'm really impressed by that. So by saying that to him, he's all like, oh, wow, like, I, she's reinforcing what I'm doing. I'm really taking what she taught me and doing it, she sees me. And that encourages him to do it even more not to mention the fact that he's made a connection with that person. So it's all that kind of stuff. Like I'll say things to kids, like, I'm really impressed by you, or I like the way you think. People never get told they like the way they think. So there's little, there's little phrases and things like that, that that are, they're just embedded into the into how we interact with people. We do things with kids, we have these things called "I CAN" cans. And basically like I'll take like a Crystal Light container that has those those packets in it, you know, that plastic container when it's all gone. And we'll put like, colorful paper around it and just say "I Can" on it. And, and so those are a nice little tool for parents to use in their homes. It's probably from a little bit more for your younger kids than teenagers. But just you know, the things that you can do, like, you know, I can do this, like I know, I can get my homework done on time, or I can be a good friend of somebody who's sad. And when they see evidence of the things they're doing well, right, you put the little note, you can do this and you put it in the can. And it's like it's kind of like never giving an empty compliment to somebody. Yeah, you saying like, Oh, you're such a nice person. Now you're such a nice person. Because when I saw this kid struggling with how to play that game, you'd pull them aside and you explained it to him with a lot of patience. That that's a that's a loaded compliment where I'm telling this person exactly why I'm saying they're a good friend. I'm not just saying it because I want to say something Nice, I'm saying it because I mean it. And here's the evidence that I saw, that shows me what a good friend you are to that person. And so that that's the power of that sort of thing is like, you're not just, you're not just blown fluff at somebody, you do have an evidence based reason for saying what you're saying to them. And I think that's really powerful for them, because they can really latch on to that, and it doesn't feel like left to them, it feels really meaningful. And then you're gonna get more of the same from that person, because it was acknowledged in a really positive way.Hannah Choi 50:31 Right? That's so great. Well, I hope that continues to be used in in schools and different environments where kids are over the coming year.Nadine Briggs 50:44And I think that's the challenge schools are overwhelmed. So you say, oh, let's bring in you know, positive education and resiliency training and well being it that that's the challenge right now, I think, to the, to the people who are really interested in spreading the word about this stuff. That's, that's the challenge is that it almost needs to come from the children. And I think that's, that's programs like mine, where we're teaching it, and then they're showing other people the power of it, like a little army of Optimists out.Hannah Choi 51:15Well, that's something that I've talked about on the podcast before and just something that, you know, as a coach, I try, like, my, my ultimate goal is that my clients will go out and into the world and, you know, share what they've learned in their coaching sessions and, and help others with their own executive function, skill development. So it's the Yeah, same idea. And I'm sure that, you know, just like we as parents model things for our kids, our kids can model the model for their friends. Nadine Briggs 51:43So it's sometimes for their parents. Hannah Choi 51:45And yes, that's right. Yeah, right.Nadine Briggs 51:49I have a six year old who is who sometimes will, social coach his mom.Hannah Choi 51:54Great. I love it. Well, thank you so much. This has just been fascinating. Nadine Briggs 52:01I thank you for having me. Hannah Choi 52:02Yeah. Where can our listeners find out about you and your program is available? Worldwide? Sounds like so. Yeah, just share with share where people can find you.Nadine Briggs 52:13Yeah, simplysocialkids.com is the website. And usually we do as an intake for for new families so we can determine if the program is a good fit for their child or their teen or their young adult. And then we do free trials. So with they'll set them up for a free trial, they can take it for a spin. So they think of it and then if they're interested, they can enroll.Hannah Choi 52:30That's great. Oh, good. Well, best of luck to you. And, and I'm sure there's, like you said an army of kids out there that are spreading the spreading the good social skills that they've learned from you. Nadine Briggs 52:42Let's, let's hope so, that's the goal! Hannah Choi 52:46All right. Well, thanks again, for talking with me. I really appreciate it.Nadine Briggs 52:51Thanks for having me.Hannah Choi 52:54And that's our show for today. I really hope that you found something useful in my conversation with Nadine. And hopefully you learned something that will empower you or your kids to enrich your social lives. I'm truly so glad you're here and that you took time out of your day to listen. If you are enjoying learning about these important topics that we cover in each episode of Focus Forward, please share our podcasts with all those new friends you're gonna make. And be sure to check out the show notes for this episode on our website. And if you haven't yet, subscribe to the podcast at beyond booksmart.com/podcast. We'll let you know when new episodes drop, and you can easily find the resources that we share on each topic. Thanks for listening

Watch the video version of this show on YouTube »Shamanth Rao is the founder and CEO at Rocketship HQ. Shamanth also hosts the Mobile User Acquisition Show podcast, and is the lead instructor for the Mobile Growth Lab workshop series.RocketShip HQ is a boutique growth marketing firm with 8 figures in managed spend. Before founding RocketshipHQ, Shamanth led growth marketing resulting in 3 exits: Bash Gaming (sold for $170mm), Puzzle Social (acquired by Zynga), and FreshPlanet (acquired by Gameloft). Shamanth has also helped many other mobile apps grow and scale.Shamanth is passionate about teaching and sharing everything he's learned about mobile growth. Much of his time and energy goes into the Mobile User Acquisition Show. Shamanth strives to ensure that the wisdom he's gained reaches as many people as possible.In this episode, you'll learn: The history of user acquisition and algorithmic targeting How Apple's AppTrackingTransparency has shifted users to Android What Apple's new tracking policy means for developers Are subscription apps impacted more than other apps by Apple's tracking policy? Links & Resources A Brief History of App Store Monetization episode – with David Barnard A Brief History of Device Identification episode – with David Philippson iOS 14 & IDFA Deprecation How App Marketers Must Adapt - YouTube Shamanth Rao's Links RocketShip HQ's website The Mobile User Acquisition Show Mobile Growth Lab Follow Shamanth on Twitter Shamanth Rao's website Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club Episode TranscriptShamanth: 00:00:00The more signal you give to the algorithm, the better the algorithm performs, right? You know, in the post AppTrackingTransparency world, if you gain more purchases, the better the algorithm performs, obviously that would take purchases from you and everybody in the world, and it would just do better. Now, obviously it's just taking your trial and doing much, much better.David: 00:00:38Welcome to the sub club podcast. I'm your host, David Bernard, and with me as always Jacob Eiting.Hello Jacob.Jacob: 00:00:45David, glad to be here with you, as always. David: 00:00:48Our guest today is Shamanth Rao, founder and CEO at RocketShip HQ, of the podcast Mobile User Acquisition Show, and lead instructor at the workshop series Mobile Growth. Shamanth's company, RocketShip HQ is a boutique growth marketing agency with eight figures in managed spend. Prior to founding RocketShip HQ Shamanth growth marketing, to three exits. Hey Shamanth.Welcome to the podcast. Shamanth: 00:01:16Honored to be here. Thank you for having me, David and Jacob.David: 00:01:19Yeah. So, I wanted to start with a little bit of a history lesson. You've been in mobile advertising and working on mobile apps for, since very early. So, could you take just a couple of minutes and step us through the history of kind of what led us to today with app tracking transparency, and all the different ups and downs and changes that have happened over the past?Shamanth: 00:01:48Yeah. There's been a lot of ups and downs, as you said. I see two overarching trends, but for folks who want to go into the weeds, I would actually recommend two podcast episodes. One was mine with you, David. A brief history of App Store monetization. You provide a very great perspective into how the App Store itself has changed over the years.The other one was an interview I did with David Phillips, A Brief History of Device Identification You know, we are all about brief histories, but, I think to what we talking about ATT and how essentially disrupted growth in today. There have been two forces that have led up to this point, the last decade or so I think it's important to know and understand both of these, just to know how we got here and why it's important, right.Because ATT just did not happen overnight. There were signs for a decade. And, you know, I think obviously a lot of this is evident in retrospect. but I think it's helpful to know and understand what those breadcrumbs were.Trend number one has been increasing accumulation of particular data platforms over the last decade.You know, I remember, you know, David, as you pointed out, I am a really old person who, which around then, but we don't advertise. It took off, with all this gray hair. But you know, when I started that we were doing CPC buys, CPM buys. I started doing mobile advertising before Facebook even had mobile ads, app ads.There is no conversion tracking. you know, I give it like no conversion tracking. If you, would buy installs, and you're like, oh, we bought 70 stops. We got so many touches that we are profitable and spent like millions on games the time. And suddenly the level of sophistication that emerged in mobile advertising. I don't think we could have posted in 12, 20 13, 20 14. But like I said, from the TPC buys gradually they have a CPI buys as ad networks that now are billion dollar companies. And so it's an app love and have a tiny ad networks at the time.A lot of others basically fell out of the side. know, they, they like, we have enough confidence to be able to build. Rather than just a or impression we have that kind of data, that kind of confidence the next time AEO or purchase optimization. This is 2016, right?It's just, it seems so recent. And it's staggering to think that they could not optimize like athletes if they six, years ago. And that was just the biggest game changer in it. I still remember having a lot of skepticism that this would even work and I'm like, how are they going to find out who's going to purchase?They've never done it, nobody's done it. But clearly, if somebody could do it as a Facebook, they had the budget for data. I can only to that point the time I think it became evident to me, myself, that as to why Facebook was so successful. basically have the IDFA that IDFA on Google ID.They had that idea, with print from on Facebook audience network. So for diva able to predict with ed accuracy, who the purchaser's book, obviously they took it a step further with relapse optimization, So obviously the more data Facebook's SDK gun. The better it got predicting who the purchaser as well.Obviously more data the pixels on the web got the better, the better the accuracy of the SDK became other way around that, because they had, you know, if you made a purchase on a beauty of that site, you would make a purchase on, an e-commerce app. So they put all of that data together.Right? So obviously Google had a very, very similar trajectory. I don't want to go too much into the weeds. Over the last decade, increasing amount of data accumulated by Facebook, by Google folks like apple. And then I am so all add Netflix, everybody got increasing amount of data about users, spectator. they just, weren't doing this in isolation, apple licensed up to this, you know, Google, Google had a bit of a conflict because they were also making money off of this.They are also making money off of this. these less active in pushing back, but you know, apple, the apple, again, not to go too much into the weeds that it's corporate strategy. Two, but for apple to say a hobby, a privacy minded, but it's also very, very much about profits for them. the opera motive.Oh, an ad network. No, I don't know. I don't have a lot of confidence to how they would do anything. Right. So apple said, know, look, we have this beauty ID, which is not great. Let's phase it out. Let's have an IDFA, which is reset the vote, which wasn't too much and improvement. they said, oh, let's make this, idea phase zero, but physio, which means how to use it goes on and off the lab.idea of it becomes and advertisers could not cannot target people. Shockingly enough, to idea, phase zero, which was, I think 2016. But if I use it on the flat adjustment advertises, please don't track the fuse. It's almost like a request. a non enforceable requests, basically needs to attract me, but nobody can, anyway, so even lab Vito was a very, very telltale sign that this is ATD is, where apple is headed.And if you have to look on the web, safari had intelligent tracking prevention. They have obviously. Much more active on the web terms of crackdowns, Mozilla had what what's called ETP. I think it's called it should tracking prevention. I forget what it's called, then Chrome of course said, Hey, we're going to deprecate They've accepted the deadline, but been a lot going on in the direction of privacy. Right. and that, has happened very, very much in parallel that increasing accumulation of data by. And to some extent, you know, it's having these surprises for anyone who's followed the breadcrumbs, not to gone to zero and 2018.Apple said kid stops will not allow tracking. That was almost like a trial balloon bar and of cost 2020. It was not unsurprising, I would say, right. That, it came to be just because of everything over the last decade that I just did.David: 00:09:21Yeah.That's a really great way to summarize it is those two parallel courses with it's like in the shadows, there was like more and more and more and more, more data accumulation feeding all of this, but simultaneously there was more and more and more awareness of privacy concerns.What that data was being used for, and that, you know, it does seem like the press a big influence in this. I mean, when was in New York times and wall street journal, both had big posts in like 2017, 2018, where they showed, you know, how you could track individual users when they're going to, you know, a certain medical clinic or, there was another set of stories around us service members who were being tracked by fitness apps. revealing, basic, we call unknown previously unknown, military installations and things like that. So it, it, yeah, there was a lot going on that has led us to this point. So. So now apple has, has dropped the ball after acting transparency. You know, you you're, you're, you're not allowed to track unless you first prompt.You know, we could, we could talk an hour on all the different motivations and the, and even the way they deliver it, you know, the, the way they. Request the prompt is, is, and the wording of the prompt it has, has even drawn controversy, but let's not get into that.Jacob: 00:10:52Time it comes up, I still don't know what to click, David: 00:10:57Let's talk about the real world impacts because I think there's been a lot of ink spilled in a lot of discussions around, those other things. But, but what I want to hear from you as someone who manages a ton of spandex and works in the industry and, and has to deal with this day in day out.Let's talk through the world impacts of, of, of how this is impacting the apps that you work with and what you've seen kind of in the broader industry. I thought it was interesting before we jumped on the, on the, and started recording, you actually said, you were expecting a crazier summer, so let's just start with that.So you're not quite seeing the disruption you initially expected. Is that, am I over reading that.Shamanth: 00:11:42I don't want to be grand standing here, but I certainly was for worse. and I don't want to jinx this, but suddenly that couple of advertisers really all right, that actually crying.But I talk about the mechanics that may have contributed to that further on, but, I certainly was prepared for far, far, far worse.I would say.David: 00:12:07Yeah. So, so what are you seeing? I mean,Shamanth: 00:12:10Yeah. David: 00:12:10And then one of the things you you've mentioned before is that you are seeing some shift to Android. Tell me about that, shift to Android spend. And is that in certain categories across the board? Shamanth: 00:12:21I think it's across the board. I think it's much more so in gaming. and if you look at a bunch of MMP boats or the estimates, the, shift to about iOS. Yeah, about 30 to 40%. I think that sounds like a realistic range. Obviously there's some verticals that are hit much, much harder, right. yeah.Definitely. I think there's a lot of sped shifting to ad drive. I would attribute some of that to the fact that. Tracking is broken, but you know, oh, I hate to see a, this, like a mother spoke to the work with, and the, also the advice and I've just stopped you. You're like, oh my God. My CPA is a boated by Facebook is terrible because Facebook's not tracking anything.And then when we look at the blended numbers, Basically the money they make and the trials to get and the subscriptions get, which is exactly what I mean by it. Not being as as I expected. You know, look at the iTunes dashboards,Just go crashing down, which is what I was afraid would happen. Right. and that, that has not happened. but what is real and true is like I said, tracking is broken, even if not right. I'm tracking to just grow congested because apple has a concept of privacy threshold. which basically means, if, campaign.Does not have minimum number of stops or purchases. Apple is going to show they report all installed. But, but the report very few purchases. What that means is you are a casual game, our social casino app that has Costco, set it up 150 to $200, is not uncommon for these. each campaign, if you're running $500 a day per campaign, you get two patches.So for people, campaign would just get obfuscated by the privacy threshold, which means if you're going to find a dollar at a campaign, you'll probably get it, but you're just not seeing them, which is better than a was that I'm not.David: 00:14:53Yeah, we We, are we back to the old days of, of half your advertising budget is working. You just don't know which half Shamanth: 00:15:01Yeah. Yeah, yeah, yeah. Very much true.Jacob: 00:15:05I was going to ask, so the pull back on the spend, like, is that, do you know where that's coming from along the chain? Is that, is that companies not being sure anymore and pulling back? Is it, is it agencies? Is it all long? Because at some point somebody has to, because I, it makes sense that like, one, we don't know how effective all this stuff was to begin with.Right. And so just losing the tracking doesn't necessarily mean it's less effective. It just means we don't know. And so it seems a little foolhardy to just dial back. Right. you know, especially if your business relies on it, but it seems like that's what most, at least some percentage of companies have done.They've they've pulled back just because they're not sure.Shamanth: 00:15:44Yeah.I think I would also say a lot of companies that have pulled back have had strong drive products. the couple of companies that I know that are doing better now, actually don't have very strong, I drive products. We don't have a choice, right? We don't have a choice. I obviously I don't fly that strong guy, but having a fall back means be good to take a little bit easy most time to Android.We figured out what is going on you get to your question. I think a lot of that's coming from companies, especially larger established companies that have. BI teams and reporting systems and dashboards on the creative level alive. We just don't have that in our book anymore. Jacob: 00:16:38And they're spending too much to be confident in just YoloShamanth: 00:16:41Yeah, yeah, yeah, yeah, Yeah, yeah, David: 00:16:44Any specific trends on, on CPMs and cross portrayal or anything like that? As far as with the drop-in. Spend on iOS and the increase on Android has some of the performance on Iowa's not degrading been more to do with market dynamics change versus it actually just working as efficient.Shamanth: 00:17:07Yeah. you know, I try not to look at CPMs just because CPMs are very contingent on the kind of optimization you have to like, you know, and may, if you had value optimization, you be paying QPM segment to their roof and your CPMs on audio sense. I couldn't be higher than Instagram and Facebook and the metric.What I like to look at is really the CPA, but there's a cost, but. also has the capacity because of the privacy, especially for nowDavid: 00:17:41Right. Shamanth: 00:17:41Cost per trial, which I see being steady. Now to your question to your underlying question about, do I attribute back to the underlying market dynamics?Definitely. I think that the fact that there's less of competition, I do think has contributed to, the TPA being steady folks that have continued to do iOS. Definitely. I do think that the lesser competition has pleaded. David: 00:18:06That makes sense. let's talk a little bit, cause this is kind of our wheelhouse at, remedy CA obviously, nice shirt by the way, Jacob. Jacob: 00:18:16Is the original first ever revenue cat t-shirtDavid: 00:18:19Nice. how, how are subscription apps being impacted in, in what you've seen and then how is that different from, you know, games and other categories that you're working. Shamanth: 00:18:31Yeah. I would say subscription apps are hit much, much less odd than. A lot of games, again, I'm qualify. I don't want to sound like I'm grand standing because this is not like a body of Fiesta yet, but I think they're it better than folks who are really clear that I don't want to say clueless, but folks who are just struggling, you know, I talked about, you know, let's just say a hypothetical casual game or a social casino app that has a cost, the big user 150, if you get killed by the privacy test, short subscription app less impacted by that. just because, you know, again, you're off book which is a primary metric, nearly every subscription app, a squat Cheverly under $50, which means for the same $500 budget you getting, you get, you're getting 10 purchases.So. Deceptive as are that privacy threshold. Right. and the other factor that makes the whole ATD tank a lot easier for subscription naps is that nearly every subscription app, I know have 90%, lots of trials happen within the first 24 hours of install. What that means that in the ATP paradigm is A lot, not nearly all of that signal gets captured by the ATT algorithm, by a scab because a scab network workshop with system of timers, right. immediately after install a timer starts and after 54 Davos the timer reset, if y'all, and then the reset of the starts and, if no event has happened in that second time, A lot of the events that have happened first, get sent back to the, get sent back to APO.Not that event gets sent by them. And I'm probably definitely grossly simplifying the, some of this. and, I have a YouTube video that goes into the distance with the V2. People can check that out, but my point being the fact that of the trucks nearly all the trials happened within the first 24 hours.Make it relatively easier for our subscription apps to have to be captured by ad network. that's one of the reasons, lack of trust snaps do quite and obviously, you know, the most signal you give to the aggregate them, the better the I that is in bombs, right. you know, in the P PhET was if you gave most budgets, The better that I go to them, but obviously the algorithm would take you and everybody else that it would just do better.Now, obviously it's just taking your trial and doing much, much better. add onto the trend we've seen is that VAT based flows work a lot better for subscription apps than for games. again, there are challenges in execution, certainly. One of the things that they've seen that allows them relatively most after doing doc, that based lotion.Right. yeah, so I, I would say those are some of the factors that think contribute to subscription apps being better off than games and the post ATT world. again, not to grandstand, not to the, victory yet, but I think that that much, much better.Jacob: 00:22:14Yeah. There's, there's still, also just the dynamic with consumable games. Like, I don't know what retention curves really look like and stuff like this, but with subscriptions, you know, your acquisitions you're making today only effect, you know, a chunk of your revenue in the very short term versus, and you have this like recurring user base consumables.If your new users dry out really fast, like suddenly, you suddenly lost a lot of. Yeah. A lot of them, your business model doesn't work as well. Right. So, but wow, that's incredible that the, so on the CPIs, for like social casinos or whatever, which I imagine is just thought a high spend category, highly competitive space.So if they don't have like value attribution, What sexually driving the CPI so high? Like how do they know like what users to spend that much money on? Is it just, is it just, I guess click-based like, it is still like they can, they can proxy and know like people that click on those are part of that high value group or, or what, what, what keeps the, keeps the targeting good enough so that, you know, cause you can imagine if everything was perfectly anonymous, all CPAs would clicks would be the same, right.Across all apps.Shamanth: 00:23:21Yeah, yeah, yeah, At this point, I don't, would not say if you have a perfect answer or apps with high CPA, I think the best we have right now is true. Facebook reports, metrics, health platform reported metrics that directional, which means your CPA today would not be comparable to your page 80 TCPA, but because it's going to be very, very high, just because of the privacy picture that I just described, if you are getting maybe $500 on this 700 on that, that you just input campaign is better than campaign.But you're not impairing that job. That is your actual cost acquisition. So you're taking the CPA as a relative measure. I think that's true for the game it is for subscription apps. You're treating the CPA as a relative measure cabinet and campaign B or not so much as an absolute measure of unit economic.David: 00:24:20I think that's a great to transition into what's actually working right now. So we're talking about some of the impacts, but, Hinting at it's something that you've mentioned before, is that the best source of truth now is not. These specific return on ad spend calculation, but actually using blended metrics.So tell me a little bit about how, how you approach thinking about metrics as a source of truth versus, you know, the past, you know, five or six years where it's way more focused on. very detailed return on ad spend. And again, to our earlier point, even if that return on ad spend calculation, wasn't actually as accurate as it seemed, Jacob: 00:25:07Okay David: 00:25:08You were at least able to calculate it more accurately.Now it's like kinda everything's out the window. how are you approaching blended spend or blended metrics, to measure these things?Shamanth: 00:25:20Yeah, I would add the caveat that the blended metrics isn't like modern on you. Right? What old school? Offline advertising work. They were like, oh, this is how much I spend. This is how much I made, how they measured everything before the internet. And even with the internet, like of companies, we work.Even three ATT works at blended metrics because we know that a portion of our paid installs drive organics, we have a very, very clear correlation between updated organic. So we would be money on the table if we took into a concept paid users and not organics. So, you know, people have definitely done that.And that companies that have done it just to pursue growth. they're like, look, we need to grow as aggressively as possible. And the way to do that is to take lead and metrics to justify the growth rather than to shackle us. Jeff Pedro lab, back to your question. How, how how do we sort of look at this names will say, this campaign gave us, return on ad spend 20% cost per trial of $30.You're basically saying your overall marketing spent, gave you a $20 cost per trial across paid and organic and social and that you're spending on. Obviously, a lot of people to be uncomfortable with that because they're like, oh no, if I hadn't spent on marketing, I would have still gotten trials a day.And I'm giving credit to marketing for that. And, you know, I, I don't have a direct answer to that, but I think the answer really is. Would you want to be, would you want that's helpful and has to get crew or would you. And model that's accurate, but isn't having you grow. not going to claim I have an answer to that one, but, yeah.So basically looking at your total number of trials and your total spend. obviously this calculation becomes scarier. you have multiple chats, Yeah. If you're running Google, Facebook snap, and multiple ad networks, then you're like, oh, you know, one of the ad networks probably performed badly, but my total blender not change all that much because my other channels, 10% of time stops, but there are challenges, especially at collage level spend, but is very solid source of truth, especially for smaller advertisers who may be on a handful of channels.Here, I guess it's what you see in the back. David: 00:28:19And, you also mentioned that, people, do you, you mentioned web flows are working really well. And I assume what you meant by that is sending people from an ad into, onto the web instead of onto the app store, which is, it's really fascinating to me on multiple levels because. You know, the app stores have always been this black box where you put a certain number of, of clicks into it.Then, you know, you see the end result, but you don't see any of the steps in between. I mean, you have some basic metrics with app store, analytics and stuff. but with the web, I would imagine that that gives you a more direct. Trackable, link from somebody who, sees an ad to then actually kind of what they're doing on your website.So, but then ultimately I've talked to a lot of developers who talk about how on the web, their conversions are actually quite a bit lower in the app because Apple's made it so easy to use an app purchase. So, but it seems like maybe there is somewhat of a balance. There is that maybe you lose fewer people.From having to jump through those hoops of the app before they even get to the onboarding before they can be shown, you know, the value proposition and then being, you know, shown a subscription, page or whatever it is. what have you seen working in regard to web flows and then, and specifically for subscription? Shamanth: 00:29:53Yeah. Yeah. Yeah. Like I said, I've certainly seen a lot of success bar description apps that have adopted web most, a couple of apps have up 15 month on month group to ATT. not to have typical, revert, but it's that's happened. I think a couple of elements, you know, I think it's, what's most important is to make sure that it's right and there's a couple of possible lows.I think it's important to pick to which one is right. And really, and I think one flow could be showing that. A user goes to a landing page, which is basically like a B2B ought to be, to see that the page on the web and what you would get for a And you have a link that accept call to call to action on the landing pages, go to the app store.So a lot of that experience, but just, and try to explain it's happens on the app store, the web page. I actually does the job of telling the user on the product. And it's my hypothesis that this actually works well because Yvette page can do a much, much better job of selling than the app store can, while still making it clear that this is an app, and while actual conversion happens within the app itself, but, similar, a different flow that's very comparable would be take an ad, take a user from an ad to a landing page where users have to input that.Which again, get, use, it makes it makes it clear to the user that this is an app. is a mobile experience. User gets a text message and use assigned top work. and when they click on the text message, get to go to the app store and download the app. Right. Again, another model could be a user clicks on an ad, to an article or a content page, which is what you would see if you had a Double-A or a printed article or a content page to not store.And I can, the last one I can do, the more complex no is just to have onboard them on the web. basically take them to a webpage and they And, hopefully so I can make the purchase on the web. It mitigates your favorite petty, to be honest, the hottest and most strict food resource intensive.And really it's my recommendation that you put you that back after you put you in one of the best that I recommended, because you don't want to invest a kind of engineering and development time and bending, don't even know that the flow is going to work for you. so I would recommend just testing the web landing pages first then onboarding stuff.But, I think those are most important models that we see work. Somebody else. I think that's also very, very critical. think a lot of people, when they look at a lot of advertisers, I know that have started on the web for the first time. We're like, oh, Put together this nice landing page that looks like our homepage, on our website and just put it out there.Okay.Let's, you're being very intentional about what value propositions to touch on Actually out of your landing page. And we have a structure that we use now. most important, part and value proposition and that's social proof then your most important emotional benefits then. I think the most successful advertisers we work with are very, very intentional about what that, that page is looking like.And they also tested their athlete. I think it elements are very, very critical to making theDavid: 00:33:59Yeah.That's really smart. And I hadn't thought of it quite that way about how, yeah. And that was, I was talking with the apps are being the black box is you're just sending somebody, hoping they look at the screenshots, hoping the icon resonates with them, hoping the title and subtitle are meaningful, but when you send them to the web, it's not just about them right.To subscribe on the web, but it's actually just. Having a better opportunity to communicate the value prop so that by the time they get to the app store, they are, they have a much higher, They have a higher, they're just more likely to actually take action by the time they do get to the app store.Does that makes a lot of sense?Jacob: 00:34:39Tells you a lot about the quality of like the app store as a sales pitch. Right? I mean, but I guess when you're like looking at a, you know, you're trying to differentiate, right, and there's only so much, you can communicate in a block of text and then a bunch of screenshots. Right. And you've seen so much.Data shoved into the screenshots on asking LAMSTAR right. They're not screenshots. Right. They're like deck.David: 00:35:00Billboards Shamanth: 00:35:01Yeah.Yeah. I also think another reason why the app store works so well, pre with Facebook would just show ads to users to install other subscription apps. So if you send them directly to the after, they're almost pretty qualified. case anymore. So I think that absolutely level the field a lot.Jacob: 00:35:27Yeah.It's, it's, it's a tough, skill set though, for a lot of developers because they don't often have web experience internally. I think, I think I'm, I hear so much, like people get so obsessed about the 30%. and they want to jump straight to that last one. You mentioned about building a whole online purchasing thing, which like, you know, Stripe's pretty easy to use.Like it's, it's, you know, it's not that much more work than building a landing page, but you have to remember. okay. Management. So now you got to have a link for somebody who can go and cancel that thing. Now you also have to worry about taxes, Stripe. Doesn't like collect a tax information for you already.You have to, you know, then synchronize that with your backend. And, you know, if you're using revenue, casing grants with us or whatever, but you got to manage all that too. a lot of complexity, for 30%. Right. And when you're just trying to, you know, all of these things can find incremental. But like, as you're saying, it's important to put them in the right order or you can end up a lot of and money.Shamanth: 00:36:28Yeah, yeah. David: 00:36:30Well, I did want to, to move on to the, the, future. So we, we've kind of gotten through the first couple of months of these, this rough patch in or into this, era of, of mobile advertising. Are there any things that you're seeing that are especially promising. the future is the future.Everything we've been discussing so far of just of your advertising works and 50% doesn't mean you're never going to know which, do you, or are there some technologies coming online or some approaches that are just going to take time to of work out.Shamanth: 00:37:12Yeah, I think there's going to be some changes. I don't know. These are going to be shattering, in terms of changing. ATP. I think the most promising though, I would say, iOS 15 custom product pages, basically solve the problem of Jacob. didn't give it to you. How one tomorrow slide deck and everybody sees the same tag and Astro does a terrible job of sending a user on.What the product is basically, the custom product pages can have up to 25 washes off your app store. which means like if you're a, you know, wellness app, if let's just say you're a meditation app that has a meditation for sleep or anxiety and how to meditate. Separate landing page, so to speak on the app store, anxiety, meditation, right.And you can send, get a unique URL for each of these. you're going to have ad for sleep, going to an app store for each sleep for anxiety going to an app. So for anxiety I can, that can help. I just don't think it's going to have too much on the measurement front. obviously.Actual execution is still unclear. The announcements out. Definitely one of the big changes I would take that's coming with 15. The other one would just be that, advertisers are going to be receiving post-docs, which is huge, at least in ensuring of the advertising data so far, completely bonkers right now.Networks like Facebook snap, everybody get your post back from ASCAP network, but you have advertiser you as an advertiser. Which means you basically take the word for it. I do know for a fact that has actually changed values. I don't want to call it malicious because the conversion value was no.And to change it to zero, the problem is that knowledge will have very, very different meanings. You don't mean install. not mean to install happen, and there's no value. know that they did that change. I don't have that company to do it. but my point is, and Google, Google explicitly say we are going to use model conversion.So you basically take out what bird app Facebook face tapping data is accurate. Everything underneath it's modeled, means take out all of this is because the postdoc goes to the metroplex, but not the avatar. if the post that goes to the advertiser, you can add the very least verified that tell me the truth, which bonkers? I think David, you imagining, until all the time, you, you just have to think that, oh, back onto words for it even PhET right.I think That's going to be a big, big change, even though a lot of that will happen under the hood. And I say advertisers for the back majority of advertisers, going to do, they're receiving a Okta. Uh post-bacc but I think that's going to be a big deal, but, I think those are the big changes, the custom product pages and the post-bac to advertisers the tree and the intent of the future.In many ways, I do think it's going to be back to 2013 or 2014. I think I had talked about how. A number of installs and to be held that certain percentages, knew that each of them would convert to Jacob: 00:40:59Okay Shamanth: 00:41:00have a digital subscription. So they the cloud, but think it's going to be a very similar world. We are going to be, you're going to have to be more comfortable making decisions based off of incomplete data.But I do see that thing. David: 00:41:15One of the things I've been hearing a lot about since, since apple announced. The last year is incrementality testing. So systematically on and off, you know, so if you're advertising, I mean, obviously this would be a tool for, for larger apps, but if you're advertising across Facebook, Google snap, TOK, and you know, other mobile DSP.You know, systematically moving spend around and then measuring the difference or even turning spend off in certain channels and increasing spend in other channels. you seen that work? and are you, excited about the potential, of having tools in this space? do you think incrementality testing is a bit over-hyped.Shamanth: 00:42:02Any recommendation like incrementality? I think one caveat that a lot of people miss. That it's useful. What a very, very tiny fraction of advertisers, David, like you said, if. Like all the society building networks, multiple DSPs, ad networks, instrumentalists TV. Yes, absolutely. You know, you should use incrementality because there's just no way you're going to find out if this is going to work incrementality and, media mix modeling.You want to use both of them had an ad to make that work. But I would say the kinds of advertisers who need like this are a very tiny fraction. So the vast majority of advertisers, even the advertisers who are on four to five channels, even advertisers who spend those six tickets in a monthly spend, I don't think testing is going to be, Betty has just because Todd, you know, it's, it just becomes imprecise.Volumes of data. You need a critical mass of data for to be useful. right. I think it's a very similar thing that began X models, right? You need anomalous, anomalous budgets to dose to be useful and helpful. So I do take, these are great. I think the fact that they're not an antidote to all of the havoc that has, about the applicable to our tiny Sheila David: 00:43:39That makes sense. And then if, if you're only advertising on Google or only advertising and Facebook are only advertising on the two of them, they're, they're essentially doing some level of incrementality testing for you right there. Measuring the performance of this campaign against that campaign.And they're up depending on the results that they seem to be seeing. So there's some of that's kind of already covered if you're using those platforms, as your primary sources, Another thing I wanted to get your thoughts on was experimentation with other forms of advertising. I you're, you're very focused, currently on, on, you know, paid user acquisition and I don't think that's going away.And I think for, you know, for a lot of apps that is going to be the, the, the best, most reliable way to continue scaling even without accurate measurement. But have you seen any other. pushes with any of your customers, to work on, on, on different styles of advertising, different, approaches to marketing that are being successful.And do you see their kind of more incentive to try more things these days?Shamanth: 00:44:50No, I spoke about web, and I think there's definitely much, much stronger interest in that campaign than even six months ago. Larger budgets, definitely stronger interest. I would, again, like with the extra mentality, I would say shut on smaller budgets, I do not recommend experimenting.I do not recommend diversifying, but certainly have larger budgets. I would also say that are worth spending in the tens of millions, budgets like that have the, even like millions a month. Uh there's some, these other larger studios. They have already been on influencers that wasn't even advertised on TV, none of this would be new to them.Yeah, so I, I don't, I bet anything radically new that.David: 00:45:42Yeah. And then that kind of gets back to the old tried and true. You just got to build a good product and work on your monetization, and kind of get back to the basics of, of product as well. Jacob: 00:45:54I think sometimes these, these overly complex, overly targeted systems, especially for people who make software contend to be busy boxes, right. They can tend to be, can tend to be things that. Can attract our attention and, and ‘cause, they, they seem very like, you know, oh, we can get it right.And really make it scale. And then some people have right. It's possible. But 80/20, I think for a lot of people out there, like just, just, just focus on the fundamentals and you can go pretty far. And then as time comes, you can layer in the more, you know,Shamanth: 00:46:27Yeah.Yeah, yeah, yeah, and like I said, at a certain level of care, influencers, all of this becomes much, much more meaningful. and like I said, that's certainly more meaningful already. Yeah. You don't need too much. David: 00:46:42Well, I think that's a great place to wrap up. it was great chatting with you and yeah. lot of insight there on, on what's working and what, how to think about things in this, this new world of mobile marketing. you know, as we wrap up, is there any last thoughts to include links to, where people can find you on, on, on the web and to RocketShip HQ and whatnot.Anything else you want to add?Shamanth: 00:47:09No. Though, like I said, guess this not bad as it reported to be. They're raised to mitigate the worse-case scenarios, that helped me out, been able to share. so, hopefully they'll come out on the other side of all of this without too much craziness.Jacob: 00:47:35I think people are going to keep using apps. That's my, that's my prediction.David: 00:47:40And I think people are going to keep advertising apps. Shamanth: 00:47:43Yeah, yeah, It's the, how that's going to have to change and it has to change dramatically and there's no getting around that.David: 00:47:51Well, it was great chatting with you and, we'll talk again soon. Shamanth: 00:47:55Absolutely.Jacob: 00:47:57Thank you.David: 00:47:58Good bye.

Michele Hansen  00:00Welcome back to Software Social. This episode is sponsored by Oh Dear, the website monitoring app. As an Oh Dear customer myself, I particularly like how easy it is to make SLA reports with Oh Dear. They're professional and sleek, and they make it easier for us to service enterprise customers. And I actually requested this feature myself last year, and I'm so delighted with how open to suggestions they are. You can sign up for a free 10 day trial with no credit card required at OhDear.app. Colleen Schnettler  00:32So Michele, how has your week been?  Michele Hansen  00:34It's good. It's good. You know, I was, I was doing some writing this morning, which is funny, I've realized it's, like, my reward work. Like, you know, when I get through all the other stuff, like it's like, oh, like, now I have some writing time. And, Colleen Schnettler  00:47That's amazing because I remember being in high school and, like, English, like whenever I had to write a paper, it was literally my least favorite thing to do. So I find that fascinating that, for you, writing is your reward work. Michele Hansen  00:59I, five paragraph essays are, I don't think anyone looks forward to writing those. Like, this is very different than, than that. Um, but so I was, I was writing and I started thinking about this framework that I know we've talked about, and it occurred to me that I have a very tangible example of that. Colleen Schnettler  01:20Which framework? StoryBrand, or something else?   Michele Hansen  01:22No, so it's a Marty Cagan framework.  Colleen Schnettler  01:25Okay. Michele Hansen  01:26So, but I'm gonna, I'm gonna back up first. So, there's this misconception, I think that people sometimes have or fear about customer research that if they start listening to their customers, then they have to do everything the customers ask them for. And they're basically, like, giving up control over the vision of the product to the customer.  Colleen Schnettler  01:47Okay. Michele Hansen  01:48And that's not true, right? Like, you'll always have to weigh it against, um, what makes sense for you to do. And so, there's this one framework that I particularly like that was developed by Marty Cagan, who is kind of, like, the the product guru, like, he's the head of this consultancy called the Silicon Valley Product Group. Like, he is like the product guy, and in order for a product to be successful, he says how it needs to be valuable, viable, usable, and feasible. Colleen Schnettler  02:26Wow, valuable, viable, usable, feasible.  Michele Hansen  02:30So let's, let's break it down a little bit. So first, it has to be valuable for the customer. Like, it has to be something that is, you know, accomplishes something for them and helps them do something, right. Because if it's something that doesn't help them do something that they would want to do, then they wouldn't use it. Like, the example I kind of think of for this is what was that startup that would, like, squeeze a bag of pureed fruit for you? Like Juicero, or, like, it was some, like, they raised like billions of dollars or whatever, for, like, a smoothie machine, and everyone is like, why? Like, not really very valuable to people.  Colleen Schnettler  03:04Right. Okay.  Michele Hansen  03:05I'm sure they had wonderful ideas, and they were great people. It has to be viable, which means it has to be, like, commercially viable, like people have to be willing to pay for it. So like, I could make something that's super awesome and useful, but if no one is willing to pay for it, then it's not a viable product, right? Like, if I'm solving a problem that no one experiences painfully enough to, to pay someone to solve it, then it's not going to work out.  Colleen Schnettler  03:30Okay. Michele Hansen  03:30It has to be usable, which may be the easiest of all these words, to understand that, like, they have to be able to figure out how to use it. So,  Colleen Schnettler  03:39Okay. Michele Hansen  03:39You may have heard this in the context of usability testing, which is basically, like, if I make a website that you can do something on, but you can't actually figure out how to do that, and it's confusing, then it doesn't matter if what the product does is something that's valuable to you. If you can't figure out how to do it, you're going to move on to something else.  Colleen Schnettler  03:57Right.  Michele Hansen  03:57And then the last one is it has to be feasible, like, it has to be possible for you to produce this product. So,  So this would be the equivalent of being, me being like, Colleen, I really need a spaceship. And you being like, that's awesome. I can see that's valuable for you. Maybe you have the ability to pay for that. I don't, but you know, let's go with it. I can build it in a way that, that you can use it. You know, you're an engineer, right? Any kind of engineer can build any kind of thing, right?  Colleen Schnettler  04:05Oh, okay. Sure.  Michele Hansen  04:25Yeah. Like, you could build a bridge. No, I'm, I'm, for all the certified engineers out there, I'm aware that they're not all transferable. But it wouldn't be feasible for you to build that.  Colleen Schnettler  04:37Right.  Michele Hansen  04:38So, so this framework of valuable, viable, usable and feasible is something that I always keep in mind when we're getting feedback from people because you don't necessarily act on every single problem and every piece of advice that you hear, and, like, and that's okay.  Colleen Schnettler  04:55Yeah, okay.  Michele Hansen  04:56And so, a specific example of this that relates to the book and to something we have been talking about quite a bit is consulting and whether I should do consulting related to the book.  Colleen Schnettler  05:10Right.  Michele Hansen  05:10It's something we've talked about, and I've gotten quite a few requests from people about. And, you know, as I thought about it, okay, so clearly, this would be valuable for people. Like they, they feel like they need help getting started with understanding their customers. They seem to be willing to pay for it. I don't know what that would be, like, I, granted I haven't told anyone, like, cool, here's, you know, an invoice for, I don't know, $500 for a 30 minute conversation, or whatever it is people charge. But like, people seem to be willing to pay for this, and they've told me that they pay other people for this. So there's clearly an ability and desire to pay there. And then usable, like, I feel like I would be able to deliver it in a way that would make it useful for them. But it's not feasible.  Colleen Schnettler  05:56Why not? Michele Hansen  05:56Time zones. Colleen Schnettler  05:59Oh. Michele Hansen  06:00And also the fact that I already have a business that I need to keep going. So I, like, I already have a pressure on my time in that regard. But I basically only have one hour of decent overlap with the US, which is from, Colleen Schnettler  06:15One hour?  Michele Hansen  06:16From nine to 10am Eastern. Colleen Schnettler  06:19Wow, because what time is 9 to 10am Eastern in Denmark.  Michele Hansen  06:22So that's 3pm. So our daughter gets out of school at 3. So, Colleen Schnettler  06:26Yeah. Michele Hansen  06:26Making anything else work requires a huge amount of schedule gymnastics for me. And I already have customers that I need to have, you know, calls with anyway. Like, and, and so if I were to do consulting, then I would have to say that I could, like, do it for everybody except North America, which totally doesn't make sense because, you know, if you assume that the audience for this podcast is a pretty good overlap with the people who might want me to consult for them, that'd be like, 80% of the audience would not be eligible, and people might find that a bit off-putting, or frustrating. But like, I mean, I just can't do it. Like I can, you know, 8am Eastern is a great time for me, because that's 2pm here, but like, that's, that's a bit early for, for business conversations. And most of the time, like, if I have to have a call with California, like, it ends up being at 9 o'clock my time. And,  Colleen Schnettler  07:21Yeah, that's rough. Michele Hansen  07:22Even 9am is a bit early. Like, I've worked in companies that, like, had like, a basically an official, like, no meetings before 10, but really not before 11 rule. Like, if you got a 9am meeting, I was like God, like why are you punishing them? So it's just, it's not feasible for me. So,  Colleen Schnettler  07:42Okay. Michele Hansen  07:42Maybe it will be in, you know, 15 years when I don't have a child at home, and I can, you know, just blow through dinner time, like, and work and like, honestly, it's probably not gonna be good for my work-life balance, like, but it's, it's simply not feasible. Colleen Schnettler  07:59Is this something you want to do? Or is this just a, like, convenient reason not to do it because you already don't want to do it? Michele Hansen  08:07I was trying to dive into like, why the thought of it was even, like, immediate, no in my head.  Colleen Schnettler  08:14Right. Okay.  Michele Hansen  08:15And I think that was kind of, and like, the reason was like, I don't have time for that. And then it's like,  Colleen Schnettler  08:20Yeah. Michele Hansen  08:21But I do, like, I, I have time to work already, so why wouldn't that fit into my existing work time? And it's because it wouldn't happen during the work time. Now, I could be like, oh, I'll just consult for people in the UK, but like, I, like, most of my network is in the US anyway. So, and I think it's just easier just to say no to everything. But again, as we kind of talked about, like, I could always do this 5 or 10 years from now. And people have asked me about courses too, which is easier to make work across time zones, but I'm not really a natural teacher. So I admit that that, like, that kind of scares me because I feel like I would not only have to learn, like, how to create a course. But I would have to learn like, how to teach, which is, you know, a skill set that people to go to school for for four to six years to learn. Like it's not a, it's not an insignificant thing to learn how to do. Colleen Schnettler  09:21Yeah, well, you already have a lot of demands on your time. So, I don't know that adding consulting would be good for you even if you were in the US. Michele Hansen  09:29Yeah, that's true. I mean, you actually used to have a course, right? Or you were starting one, or?  Colleen Schnettler  09:34Haha, yeah. So one of my many, many business ideas. I was going to do a course, and holy cow, it was so much more work than I anticipated. So I decided not to do it, and that was a good decision. Michele Hansen  09:52I think when we first met you were, like, getting that course going. Colleen Schnettler  09:58Yeah, I think I did a couple videos. I mean, my, my idea had been to do Ruby on Rails course for beginners and try to, like, incorporate some more advanced topics, so like an advanced beginner course. But, and I know some people have a lot of success with courses, but you know, I started doing it, and it was just like, because I was trying to do a video course. It was a tremendous amount of work, and I found that I, this, this was years ago, too, right? This was a couple years ago, and I didn't have any audience or network so to speak of, and I think to be successful with a course, a couple of things have to happen. You either have to have the right course at the right time, so you're releasing a course on something that is new and hot, and everyone wants to learn about, or I think you have to have a really well-established network and audience, and I had neither of those things at that time. And, and also, you know, people talk about being on, like, the content treadmill, so the thing about if your business, if your primary business is a subscription video service, or, you know, subscription courses, like, you have to constantly be producing content, and that wasn't really something that I wanted to do either. So yeah, the course was just, the video course was just so much work, like, the editing and the trying not to talk over myself, and the, oh, my goodness. So it wasn't a good fit for me. Not saying it wouldn't be a good fit for you in the future. I mean, there's tons of opportunity there.  Michele Hansen  11:33I'm curious, how long did you work on that course from like, when you had the idea to when you ended up giving up on it? Colleen Schnettler  11:41I don't remember. So, I started with a couple intro videos, and I mean, we're talking like 10, 15 minute videos, and they would take me hours. That was the first problem. And then I actually was going to do it with a friend who has a really successful Ruby on Rails template. So he and I recorded, I mean, Michele, we must've recorded 10 hours of video.  Michele Hansen  12:03Wow.  Colleen Schnettler  12:03Yeah. I mean, we have, I still have it. So yeah, for the Rails listeners, it's the guy who developed Bullet Train. And Bullet Train is like a really opinionated, Ruby on Rails, SaaS kind of template builder to start with. And he's been doing this a lot longer than I have, and so I really was fascinated in terms of like, there's some more advanced concepts that you never really get in the material that's out there. And a big one he feels really strongly about is domain modeling, and like, how to do your domain modeling. And this is a thing, I found that as a developer, like, there's tons of entry level courses, and as soon as you get past entry level, it gets harder. Like, when you get to the point where you can't Google the answer for what you're trying to figure out, there isn't a lot. It's more about, like, learning and problem solving, and there aren't a lot of courses or examples or things that can, like, draw you in to these more advanced concepts. So, Andrew and I had talked about doing a course, like, kind of teaching people about domain modeling, which was really cool, because I really love the way he's done it in Bullet Train. And I've worked on a lot of different apps, and typically, it's kind of a mess, right? Like, because you don't, you don't really think big term. I mean, things grow and things, and things evolve, and that's the nature of software, whereas Andrew's, the way he tries to handle it is it's top down, like you know, you don't think you're going to need teams and users, and, you know, join tables, but you should start there. Michele Hansen  13:36We thought that. Retrofitting that later is painful to the point where we haven't, like, fully, like, we, like, have done it, and we need to do more of it. And it's, oh god, just retrofitting, like, user access controls like that is, that's like one of those things, if I can fly back to me eight years ago when we were building this, it's like, just build that in from the beginning. People are gonna want a billing user. They're gonna, you know. Colleen Schnettler  14:06Right, that's literally exactly what, what it was about. It was about that, because when you start you don't care, right? Or you don't think about it, because you're like, I, I don't need to get that complicated. But if you start from the beginning with that framework, when you're where you guys are, it's so much easier to retrofit in all that stuff because it's already there. Anyway, now that I'm talking about it, I'm getting excited about it again. Michele Hansen  14:27I can tell. Like, you really do see a void for this. But I think, like, I think it's important to bring up though, because you, like, you tried a bunch of stuff before you found something that's kind of working, right. Like I mean, we like we launched stuff that didn't work. Like, I think people kind of you know, you listen to like podcasts like this or whatnot, and you're like, wow, like, this person has everything figured out and they're just amazing, and there's something about them that like makes them what they make successful or whatever, and I'm like, no dude, like we've had stuff that failed. Like, that's normal. Like,  Colleen Schnettler  15:04Yeah. Michele Hansen  15:04I don't think there's anybody out there who has launched something successfully and not had 10 other things behind it that were either total duds or like just completely, you know, never got off the ground or were soundly rejected, or panned on Reddit, which one of ours was. But anyway, speaking of remotely successful products, Colleen, is it time for our weekly numbers update on Simple File Upload? Colleen Schnettler  15:35Your weekly update for Simple File Upload. Yes, so this week, I crossed the 1000 MRR mark. Michele Hansen  15:42We have totally buried the lead. Colleen Schnettler  15:47I know right. Michele Hansen  15:47Oh my god! Colleen Schnettler  15:49I'm super, I mean, it was really exciting.  Michele Hansen  15:53Oh, my gosh, yes. Colleen Schnettler  15:55Yeah. So that really makes it feel like a real business, if you will. I mean, $1,000 that's like real money. Michele Hansen  16:02That is real money. Colleen Schnettler  16:04Yeah, like, even after I pay all my you know, I do have the, the hosting fees, and the, Heroku takes a cut. But yeah, it's really exciting. Michele Hansen  16:13Wait. So I think last time we, like, really dove into the numbers on it. Your costs of what, you know, what we would sort of call in business jargon the cost of goods sold, which is like, you know, servers and everything that you have to pay for in order to make the app run, that was like $200 a month, and you thought it would be pretty, like consistent.  Colleen Schnettler  16:41Yeah.  Michele Hansen  16:42Are you, is that still true? Colleen Schnettler  16:44Oh, yeah. Yeah, that's still true. Now I do, so it's, that's, that's probably an estimate of all the, the fees and like you said, server hosting storage. And then Heroku takes 30%, because I'm in their marketplace, much like the App Store. I know, it really hurts, like, you're just like, oh, ouch. But, I know, but you know what, I mean, I still will bang the drum, or whatever that phrase is on this, for ,launching this in a marketplace was just such a good idea because if I look at the users I have coming from the open internet, versus the users I have coming from Heroku, like, far and above, the majority of my paid users are coming from Heroku. Michele Hansen  17:27So, so if your cost of goods sold is $200 a month, and for purposes of this, we're pulling out that processing or like, you know, sort of marketplace fee, which is 30%, so then basically your margin is like, $500 a month. Does that sound right? Colleen Schnettler  17:47Yes.  Michele Hansen  17:48Wow.  Colleen Schnettler  17:49Yeah. Michele Hansen  17:50That's pretty good. Colleen Schnettler  17:52I know, I was pretty excited. Um, yeah. So it's, it's good.  Michele Hansen  17:58That's really interesting for when, you know, if you're able to get to a point, eventually, where you're selling outside of Heroku, like, that, you know, if we were to assume an 80% margin like that, that's pretty good. That's where a lot of software businesses are. So it's, I mean, it sounds like your, your fundamentals are pointing in the right direction. Colleen Schnettler  18:22Yeah, I think, I mean, we've talked a lot about, I think last week I was a little frustrated because I still can't really identify my ideal customer, or people who are even using it. But I think one of the huge benefits of being in this marketplace is people are signing up. So the more people I get signing up, the more chances I have that someone will actually, that I'll be able to talk to people and kind of figure out my value proposition. I'm finding a lot of people, a lot more people are finding me on the internet. So I'm getting a lot more signups that bounce when they see you have to have a credit card upfront. But I mean, on the, on the plus side, that means there's clearly a demand for this. This is clearly a thing people want because a lot of people are signing up. Now, will a lot of people pay for it is always the, the, you know, the thing you're trying to figure out, but I'm seeing quite a lot of people putting in their email address, putting in their email addresses on my non-Heroku site. Michele Hansen  19:23How, like, upfront does your non-Heroku site make it that people have to put in a credit card for the free trial? Colleen Schnettler  19:30So the way it works right now is you sign up and then, then you go to the pricing page. And then you click the button to say sign up for this plan, and then you have to put a credit card in.  Michele Hansen  19:42But like, on the landing page itself, does it make it clear that a credit card is required for the trial?  Colleen Schnettler  19:48No.  Michele Hansen  19:50You should probably do that. Colleen Schnettler  19:52Yeah, I thought about that. But I was looking at other people's landing pages and no one really, like, that doesn't seem to be a thing people do. Cuz it feels, like, where would you put it? In like, small print under free, free trial? Free 7 day trial, credit card required for sign up?  Michele Hansen  20:07Yeah, I, you know, something that I noticed with that is that when somebody has a free trial and no credit card is required, they always say that. Colleen Schnettler  20:17Right, no credit card required, right. But when they do require a credit card, they don't say anything. Michele Hansen  20:23Yeah. And that, that tells me something. Now, Colleen Schnettler  20:27Yeah, no one wants to pay, Michele Hansen  20:28A lot of big companies like, they'll you know, if you, if you are a marketing person who is incentivized for email signups, then yeah, you're gonna want to hide the fact that a credit card is required because that's how you hit your metrics. But also, the incentive should be redesigned in that case. But I think it's worth at least having that somewhere on the landing page, because as you said, then people are bouncing, and so there's no point in you having this pile of email addresses from people who aren't going to pay for it unless you want it to try to monetize them some other way. But that doesn't really seem to be like something you want to do, and also with, like GDPR, and CCPA and all of those privacy acronyms, like, it could be, you know, a liability for you. Colleen Schnettler  21:21Yeah, I was thinking about it, because I've seen so many signups recently. So I think that's a, but I, the reason I didn't put it was because I've never seen it. And I was like, is that a huge turnoff to be like, credit card required for signup. But I agree, I'm not doing anything with those email addresses. I mean, in the future, maybe I can remove it and try a different kind of, you know, when I have more time or a little bit bigger, and maybe try to learn more about those people. But at this point, it doesn't do any good, like, I'm not keeping their email addresses or anything. So I'm just seeing that there's a lot of traffic. Michele Hansen  21:54I wonder how, so I signed up for Savvy Cow recently, speaking of all of my timezone issues, like, I had to make this little redirect basically, so that when people request to have a meeting with me, if the browser detects their timezone, and then it sends them to the calendar based on their timezone, because like, I'll only do those 9pm calls for you know, people on the west coast, for example. But, so I signed up for for Savvy Cow, and they have a 7 day free trial with a credit card required, and now I'm looking at their website to see how clear that was, because I remember that, like, I knew that it would be required, and like, that, they would just automatically charge me after that point. And I'm actually looking at their landing page. Oh, okay, actually, it just, it just, just say get started for free. Colleen Schnettler  22:48See, no, no one says that. Michele Hansen  22:50But maybe they, like, maybe isn't an automatic, maybe it was an email they sent me instead that, um, oh, okay. Okay, so here's how it works. So it says what you can, zero cost to create an account, but then once you're ready to start sharing your calendar links, then the one week free trial starts, and then that has automatic billing. Colleen Schnettler  23:12Where did you get that, in an email? Michele Hansen  23:14It's on their pricing page. Colleen Schnettler  23:16Okay, I'll look at that. That's probably a good idea. I like that, like, yeah, it's, it's free to create an account. But if you actually want to upload files,  Michele Hansen  23:23Sure, you can give us your email address, but if you want to do anything, but I think that, you know that, that makes sense for like a product. Like this, where like, there, there is some amount of stuff that might need to happen before you actually use the products, like, people might need to have internal discussions or like, you know, with this, like, you have to kind of set it up, and there's also this positive effect, where, if you've done all of this work to get it set up, then you are more bought in to the product. Like, this is the approach that TurboTax uses. Like, I don't know, if you notice that they,  Colleen Schnettler  23:55I know, I know.  Michele Hansen  23:55They don't, they'll be like, well, it's free to file, but then it's you know, 19 or 29 or whatever.  Colleen Schnettler  24:00It's free to do your taxes, Michele Hansen  24:01Whatever, but to actually file your state one, or to have us automatically send it to the IRS or whatever it is, like,  Colleen Schnettler  24:08Yeah. Michele Hansen  24:09Then you have to pay for it. And all the people listening in other countries, like especially anyone in Denmark, where you can just file your taxes online, like for free and like, you know, you don't have Intuit, with this massive lobbying budget, making it complicated. Yeah, I mean, so so there's definitely some benefits to that kind of model, and I think as long as what you do, just like, making it really clear what that like, make it clear what's going to happen to people. Colleen Schnettler  24:41Yeah, I like the idea of putting it on the pricing page because I don't want it on my landing page because that's gonna look bad. But like, if you click sign up for a free trial, I like having another pricing page because again, it doesn't do anyone any good for, I don't care about your email address if you're not interested, and you are annoyed because you fill out the welcome to my thing form, and then you have to enter a credit card, and you felt you know, you didn't know. So, I, um, I like this idea. I think it's a good idea. Michele Hansen  25:06Yeah, I think, so your call to action, it says try it now, sign up for a free 30 day trial.   Colleen Schnettler  25:13Yeah. Michele Hansen  25:14And I also wonder if, you know, changing out from like, sign up to be like, you know, start free trial or whatnot, like, because I think people really do grok the difference between free trial versus free tier. And, and I saw that when I scrolled all the way down, there's a free 30 day trial, but I don't actually see that above the fold on your site. And so I wonder if making it clear that it's free trial would help with that.  Colleen Schnettler  25:46Okay. I like, I like changing it to start, start your trial or something.  Michele Hansen  25:50Yeah. Because they're actually, there's no button either, like, right below the header. There's like, there should be a button there that's like, start your free trial.  Colleen Schnettler  25:59Oh. Michele Hansen  26:00There's no call to action button. Colleen Schnettler  26:02Wait, below the header. Michele Hansen  26:04So it says add File Uploading to your app in minutes, like, integrate file uploads in your website, no service required, blah, blah, blah. Like, where's the button? Give me a button. Colleen Schnettler  26:15Yeah, yeah, yeah, totally. Michele Hansen  26:17But hey, while I'm looking at SimpleFileUpload.com, for anyone who is listening, there is a testimonial there.Yay. Colleen Schnettler  26:26Yay, I did. I got a testimonial up.  Michele Hansen  26:31And it looks awesome.  Colleen Schnettler  26:33Yeah. So I'm happy about that. Yeah, you're right. There should be a call to action button right here. Michele Hansen  26:39Tell me what to do, Colleen. Colleen Schnettler  26:41Oh, my gosh. See, this is, like, the stuff I don't know about. You're absolutely right.  Michele Hansen  26:44Tell me to sign up. Colleen Schnettler  26:45Tell me to sign up, start trial now. Nice. Okay, I like it. Good point. Michele Hansen  26:52And I guess, yeah, you just want to like work on that wording because like, as you know, the Savvy Cow example, like, the trial doesn't start until you actually do something. And so it's like, does the trial start like, right from the time they sign up? Or just, you know, wherever you can, like, make it clear what's going to happen to people. Colleen Schnettler  27:09Yeah, so I think, so right now, if you click on sign up, it takes you to a nice signup page. But then after you hit the signup page, it takes you to the pricing page. I wonder if I should switch those since I'm going to require a credit card, and instead of taking you to the signup page before the pricing page, sign up, pricing page, which explains that you have to, you know, pay, not pay I'm sorry, that you have to enter your credit card and then a start trial button. Michele Hansen  27:45Okay, so I'm actually going through it right now. Colleen Schnettler  27:48Yeah, okay.  Michele Hansen  27:49Um, so let's do it live. Okay. Colleen Schnettler  27:54Usability testing live with Michele. Michele Hansen  27:57F it will do it live. Okay. So, select your plan, try it out with a 30 day free trial, up, upgrade or cancel at any time. Okay. Colleen Schnettler  28:06So if you go back, though, if you start from the homepage, okay, if you go to Home. So go to home. Michele Hansen  28:10Home.  And then sign up. Colleen Schnettler  28:12Sign up. Michele Hansen  28:13Yeah. So then it's just like a login screen.  Colleen Schnettler  28:16Right.  Michele Hansen  28:17Yeah, I wonder maybe, maybe you would, you could also experiment with when you click sign up, taking people to this pricing page, and then when they click start trial, then they create an account, and then they add a credit card and everything. Colleen Schnettler  28:35Yeah, I tend to wonder if that's a better workflow because again, I don't need to collect or want to collect information for people who don't want to put their credit card down.  Michele Hansen  28:45Yeah.  Colleen Schnettler  28:47So I think I'll do that. I like that. I like that idea. Yeah, and then they can go, if signup would take them to pricing, and then under where it says select your panel have something like, it's gonna be a seven day trial, but I'll fix that, try it out with a seven day trial credit. I mean, it sounds so bad, credit card required when you are ready to use the service or something. I don't know. I'll figure that out.  Michele Hansen  29:07And I also noticed you have a 30 day money back guarantee. So a 30 day free trial,  Colleen Schnettler  29:12Oh my gosh. Michele Hansen  29:12And a 30 day money back guarantee? No. Colleen Schnettler  29:15Okay. I do, but I shouldn't.  Michele Hansen  29:17Yeah. Colleen Schnettler  29:17Cuz this is like, I need to change that. Oh, my gosh, it's so funny that you said that. Because basically, like, this, the framework for the SaaS is built off of the Bullet Train app, which I mentioned earlier that Andrew and I were going to make a course for, and this is just, like, their default wording. And I literally, like forgot to take it out.  Michele Hansen  29:39Okay. Colleen Schnettler  29:40So I don't want to do that. I just, no one has asked for their money back. So that's good. Michele Hansen  29:44That's also a liability for you, so.  Colleen Schnettler  29:47Yeah, no, I need to get, where did you see that? Michele Hansen  29:49When I clicked on start trial from the pricing page. Colleen Schnettler  29:53Oh, yeah. Yeah, yeah. Okay. Yeah, I need to change that. Michele Hansen  29:57Well, it sounds like you now have a lot of work on your plate. So,  Colleen Schnettler  30:02Yeah. Michele Hansen  30:03I guess I should let you go. Colleen Schnettler  30:05Plenty of things to do. Yeah. Great. This is good, though. This is good. I haven't really thought through that onboarding workflow in a long time. So, I'm glad we took a look at it. Michele Hansen  30:15Awesome. Well, I guess that'll wrap us up for this week. Thank you so much for listening. If you liked this episode, please tweet about it or write us an iTunes review. That means a lot to us and, yeah, we'll talk to you next week.

Thessalonians 5:16-18,Be joyful always; pray continually; give thanks in all circumstances, for this is God’s will for you in Christ Jesus. Psalm 100:4-5Shout for joy to the Lord, all the earth.2 Worship the Lord with gladness;come before him with joyful songs.3 Know that the Lord is God.It is he who made us, and we are his;we are his people, the sheep of his pasture.Enter his gates with thanksgiving and his courts with praise;give thanks to him and praise his name.5 For the Lord is good and his love endures forever;his faithfulness continues through all generations. Thanksgiving is...1. Attitude 2. Mark 3. Lifestyle Thessalonians 5:16-18,Be joyful always; pray continually; give thanks in all circumstances, for this is God’s will for you in Christ Jesus.  Reasons for Thanksgiving1. His Personhood: we give thanks for who He is. 2. His Promise: we give thanks for what He promises 3. His Providence: we give thanks for what He has done, is doing and will do.  Why are we not thankful?Luke 17:11-1911Now on his way to Jerusalem, Jesus traveled along the border between Samaria and Galilee. 12As he was going into a village, ten men who had leprosy met him. They stood at a distance 13and called out in a loud voice, "Jesus, Master, have pity on us!"14When he saw them, he said, "Go, show yourselves to the priests." And as they went, they were cleansed.15One of them, when he saw he was healed, came back, praising God in a loud voice. 16He threw himself at Jesus' feet and thanked him—and he was a Samaritan. 17Jesus asked, "Were not all ten cleansed? Where are the other nine? 18Was no one found to return and give praise to God except this foreigner?" 19Then he said to him, "Rise and go; your faith has made you well." 1. Self-centeredness 2. Forgetfulness 3. Faithlessness How can we stay thankful? 1. God-centeredness 2. Self-awareness 3. Faithfulness

James and Mikey break down the 2020 US Open and try to think of people OTHER than DJ and Jon Rahm to win....no easy task. The guys give you their betting advice, as well as advice to help in your tier-pools and Draft Kings lineups. TIME CODESFall US Open/Safeway Recap: 1:30Course Preview: 4:52Bets: 11:25Top10/20 market: 26:00Draft Kings PopLock&Drop: 31:25$6k Sleepers and lineup build: 47:15One and Done: 56:20Card Recap: 59:25

Guest Bio:Bev Yeager of Bee-Designs or Beverly Yeager .com is an award-winning graphic designer and digital nomad. After becoming unhappy in her full-time job, Bev started her own freelance graphic design business and now travels the world living the digital nomad lifestyle. If you're interested in doing the same, you have to listen to this episode!Links Mentioned:Bev's websites Bee-Designs or Beverly Yeager .comNomad on FIRE Score, balancing the cost of living (COL) with quality of life (QOL)Remote Year, the work and travel program for digital nomads that Bev and I met onBev's InstagramShow Notes: Bev welcome to the show 00:30Bev's Background 01:15Made so many changes all at one time- quit her full-time job, moved back to Massachusetts and ended an eight-year relationship 02:34Not sure if she wanted to continue being a designer and how she transitioned to freelancing 03:05Bev's advice for making significant life changes 05:00Take the leap! 06:10Starting a business working for yourself 08:15Bev designed the Nomad on FIRE logo!!! 11:10Upsides of being a freelancer 11:45Time flexibilityCan work when you're more focused and productiveDownsides of freelancing and working remotely 14:45Set up boundaries with clientsRoutine as a digital nomad and getting set up in a new place 17:15One month pace of Remote Year 19:30Mexico City for digital nomads 21:00Eric's love of tacos 22:15Bev's future travel plans and the possibilities of the digital nomad lifestyle 23:00 Eric's future travel plans 26:39Working nights in SE Asia 28:00What is Remote Year? 30:15Advice for aspiring digital nomads 34:40How Bev affords this life of travel and how having a savings buffer helped her thoroughly enjoy her Remote Year experience 37:30How Financial Independence Retire Early (FIRE) and the digital nomad lifestyle complement each other so well 40:30It's important to balance saving for retirement and the future with enjoying your life in the present 42:30A perfect day for Bev 43:45What Bev learned about herself by becoming a digital nomad 46:101# Piece of advice for an aspiring digital nomad 48:45The power of community 50:00Where to find Bev online 52:30Bev's websites Bee-Designs or Beverly Yeager .comBev's InstagramAnd much more...Significant quotes: "I was just really unhappy sitting in an office all day" 02:05"I enjoyed the fact that it was on my terms" 03:35"You can't be afraid to fail" 05:17"I could just literally live my life traveling if I wanted to" 06:30"I liked doing everything by myself, just to understand it all" 10:17"I could go literally anywhere" 24:38"Stop and celebrate your wins for sure" 48:10

EnneaTalk Tuesday: The Reasons you Might Be Identifying as the Wrong Enneagram Type Welcome to another episode of EnneaTalk Tuesday! This week I cover the top 5 reasons you may be mistyped and how this can impact and inhibit your journey to growth and transformation. Listen to this week’s episode to see how you can identify if you have the wrong Enneagram number, why you might be identifying as the wrong type, and how to move forward and focus on discovering and implementing your true roadmap back to yourself. Using the Enneagram CorrectlyHave you taken an online Enneagram test and are frustrated that you are not seeing growth and results that you want? More than 50% of people who take the Enneagram test are mistyped. It’s important to know that while the Enneagram is one of the most important internal tools to self-discovery, if you are typed incorrectly, it can actually inhibit your journey: Without the right instruction manual, tools become useless. How Can You Be Mistyped?I use this episode to go over the five different reasons you may have identified as the wrong number and use my own type as an example for describing how subtypes can actually cause you to think you are something else. It is crucial to be open and willing, to not rush your own discovery process and explore further to ensure your type is accurate. The more willing you are for change, the more able you are to find the right number and begin the transformation you seek. Finding your right Enneagram typeIf you are wanting help discovering your correct Enneagram type, please reach out to me, ask questions, or send a DM on social media. I am here to help you find the best way to integrate this tool into your life so you can become the best and most healthy version of yourself. Interested in working with me?Your reviews matterIf this episode fell on your heart, it is important to please take a minute to share with friends, family, and those who may need to hear this message. If you can, please take the time to review and rate the podcast on Apple Podcasts! The more ratings and reviews there are, the easier it is for others to discover the show.Quick Access to Quotes:The Enneagram is one of the greatest self-exploration tools ever 0:20 A tool does no good if you don’t have the right instruction manual or if you are using the wrong tool for the wrong job. 1:00This isn’t going to happen through just a few questions, it really is an exploratory process 5:10 If you don’t get to the root of the patterns and problems, it’s just a matter of time until you go back 7:19Be willing to be all in with the discovery process. 14:15One of the most effective tools, when used properly, is the Enneagram but you must know how to use it properly. 14:36“The Enneagram is one of the greatest self-exploration tools ever.” :51 “50% of the time, the online Enneagram tests are inaccurate.” 1:48“If you think you have the right Enneagram number, yet you aren’t experiencing transformation, chances are you have the wrong type.” 2:25“A practitioner that is skilled, not only in the Enneagram but also has trauma work like I do, can accelerate your transformation with this tool.” 4:47“One reason you may be mistyped is that you are in a rinse and repeat cycle.” 5:17“You could be an overachiever because you truly believe that you had to do that in order to have love and worth” 6:24“You’re robbing yourself and the world of gifts and your calling every time you approach the enneagram trying to get a certain number.” 8:20“There are 9 basic Enneagram types, each of those 9 types has 3 subtypes, so there are actually 27 different personality types.” 10:35“Subtypes can change how a type is expressed.” 13:04“Don’t rush your discovery process, please be willing to explore your type further.” 13:20“The best way to integrate the Enneagram into your life is to have the right information first.” 15:05

Acts 17:1-15One of the least-asked questions about any religious belief is, "Is it true?" Yet the wise man said in Proverbs 23:23, "Buy the truth and do not sell it."

Having a healthy lifestyle is something that is brought up time and again in pop culture. However, with all the temptations of fast food, taking it easy, and dealing with stress, many people just simply struggle to do what's best for them. However, once you do figure out how to live healthier and learn how to live a positive mindset, achieving your goals gets that much easier. Main reason why is that you won't constantly feel lethargic and out of energy.In this session, Andy and I talk with Cyndi Walter who figured out at an early age that looking at the positive side of things makes life not only easier, but more fulfilling as well. Pair that with her experience in the direct sales world since she was in school and it's no wonder that she has the ability to make an impact in the lives of many others - over 40,000 others in fact.In this conversation with Cyndi, Andy and I get the chance to hear some of the secrets she's used to build an amazing business! Enjoy! SPECIFICALLY, YOU'LL FIND OUT MORE ABOUT: Why should someone even consider getting started with a direct sales company? 9:00How was Cyndi introduced to the industry? 10:10How does someone become the healthiest version of themselves? 13:53How does she advise clients to make the time to make a healthy lifestyle a priority for themselves? 15:48What kind of connections does she make between mind, body, and total performance? 17:02What's the biggest misconception Cyndi finds herself helping clients overcome with health and mindset? 18:37What's the wisest way to think about our food choices? 20:49How has Cyndi been able to position herself in a way online that she's not conflicting with typical direct sales rules? 23:20What kind of systems does Cyndi have in her working day which have helped her be as successful as she is? 26:06Are there specific strategies she uses to balance family, community, and business in her life? 29:10What are the first signs of someone's life going out of balance? 31:22What's Cyndi looking forward to in 2020? 36:51Who are three influences who have launched Cyndi to where she's at today? 39:15One gift she likes giving others? 41:27What service is out there that's a disservice to youth? 42:34Is there a message that should be discussed more, but hardly is? 43:38 ITEMS and PEOPLE MENTIONED IN THIS EPISODE: Cyndi Online: Website, Facebook, LinkedIn, Instagram, YouTubeCohost: Andy DixSession Sponsor: Expert SecretsBlog Post on Fractal PatternsAoL Interview with Jeff GambleCorn Fed SpartansJohn MaxwellRod HairstonEric Worre Right click here and save-as to download this episode to your computer. SHOW NOTE EXTRAS: Healthy Lifestyle: Toxicity and Cleansing How Much Water to Drink Daily? Benefits of Gratitude Tips to Manage Stress Thanks for Listening! Thanks so much for joining us again this week. Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them. If you have any questions feel free to email them over via the email mentioned in the show or by our contact form. And finally, don't forget to subscribe to the show on Castbox, iTunes, Stitcher, PodBean, and/or Google Play Music. It's absolutely free to do so. A huge thank-you to you guys for joining us! Cheers!

http://bible.com/events/6837961 Corinthians 2:14-16 PNEUMA vs PSUCHE (verses 14-15)Paul speaks of two different individuals….One guided by pneuma…the spirit – verse 15One guided by psuche….the physical life (the appetites) – verse 14 THE MIND OF CHRIST (verse 16)The Spirit moves us from living a compartmentalized life through the mind of Christ.Having the mind of Christ means sharing in […]

http://bible.com/events/6837961 Corinthians 2:14-16 PNEUMA vs PSUCHE (verses 14-15)Paul speaks of two different individuals….One guided by pneuma…the spirit – verse 15One guided by psuche….the physical life (the appetites) – verse 14 THE MIND OF CHRIST (verse 16)The Spirit moves us from living a compartmentalized life through the mind of Christ.Having the mind of Christ means sharing in […]

It is so easy to point the finger at where we imagine the fault to lie. We often think of temptation as coming to us from “out there” somewhere, like a villain coming and knocking at our door to lure us away. We may be surprised by a couple of realities: We can't be tempted by something we don't want, and the surprising source of our temptations.James 1:13-15One of our #fhcTAKEAWAYS stated: How can you help someone learn to float in God's love and grace?We would love to hear your story! Please reach out to us directly from the FHC Mobile App. You can share by using the Media tab, and then - Podcast banner - use the text and email share buttons, or use one of the following:■ Text/Voicemail: 407-965-1607■ Email: podcast@hospitalchurch.org■ FHC Mobile App: Media Tab/Podcast Banner and Use Text and Email links■ Social Media: #fhcPODCAST / #fhcTAKEAWAYSRECOMMENDED BOOKS MENTIONED IN THIS EPISODE:* David Benner - Surrender To Love: https://www.amazon.com/Surrender-Love-Discovering-Christian-Spirituality/dp/0830846115/ref (https://www.amazon.com/Surrender-Love-Discovering-Christian-Spirituality/dp/0830846115/ref)=sr_1_3?crid=3911VRG9M7SMX&keywords=surrender+to+love+by+david+benner&qid=1557282855&s=gateway&sprefix=surrender+to+love%2Caps%2C141&sr=8-3* Mark Buchanan - The Rest of God: https://www.amazon.com/Rest-God-Restoring-Your-Sabbath/dp/0849918480/ref (https://www.amazon.com/Rest-God-Restoring-Your-Sabbath/dp/0849918480/ref)=sr_1_1?keywords=mark+buchanan+the+rest+of+god&qid=1557282938&s=gateway&sr=8-1* Barbara Brown Taylor - An Altar in the World: https://www.amazon.com/Altar-World-Geography-Faith/dp/0061370460/ref (https://www.amazon.com/Altar-World-Geography-Faith/dp/0061370460/ref)=sr_1_4?crid=K41HTP2DLPYW&keywords=barbara+brown+taylor+books&qid=1557283050&s=gateway&sprefix=barbara+brown+t%2Caps%2C152&sr=8-4Tune in every Wednesday as we take a look back at our prior week's message for unique takeaways, added perspective, and a peek at the upcoming message at the Florida Hospital Church. Thank you for joining us and we will see you next week for a first time FHC Retreat surprise during Episode 153! NEW!!! Stream :15 With Andy, Randy, & Jeff on Spotify!: https://open.spotify.com/show/3Xy1JKKnnWIiZayBfSFdUZ?si=HBn5jlVkQyqmSGJofnuFGg (https://open.spotify.com/show/3Xy1JKKnnWIiZayBfSFdUZ?si=HBn5jlVkQyqmSGJofnuFGg)Find all of the #fhcTAKEAWAYS in the FHC Mobile App under “This Week” on the FHC Tab and they will be included with their corresponding message!Watch the message that coincides with this episode in the FHC Mobile App by clicking on Media and then Archives or go to our website: http://hospitalchurch.org/sermon/a-victorious-life-how-temptation-works-and-how-we-help/ (http://hospitalchurch.org/sermon/a-victorious-life-how-temptation-works-and-how-we-help/)Download our App by going to our website: http://hospitalchurch.org/fhcapp (http://hospitalchurch.org/fhcapp)Say hello on Twitter; https://twitter.com/floridahc (https://twitter.com/floridahc), Facebook; https://www.facebook.com/hospitalchurch/ (https://www.facebook.com/hospitalchurch/); Instagram; https://www.instagram.com/floridahc/ (https://www.instagram.com/floridahc/); and use one or all of the #hashtags - #fhcPODCAST #fhcTAKEAWAYS #fhcINSPIRES #Temptation #Surrender

God's plan is for “no pressure” giving and “no pressure” call to giving. The person on minimum wage and the top wage earner both are called to responsibly manage their money. While the total dollars may be very different, as a percentage of income, they are equal. Those who are wealthy have great responsibility in managing in a godly way the excess beyond meeting their own needs. To the one who has been given much, much is required.2 Corinthians 8:1-15One of our #fhcTAKEAWAYS asked: What is a real and tangible way you can love and give according to what you have?We welcome your feedback and questions about this topic! Please reach out to us directly from the FHC Mobile App. You can share by using the Media tab, and then - Podcast banner - use the text and email share buttons, or use one of the following:■ Text/Voicemail: 407-965-1607■ Email: podcast@hospitalchurch.org■ FHC Mobile App: Media Tab/Podcast Banner and Use Text and Email links■ Social Media: #fhcPODCAST / #fhcTAKEAWAYSTune in every Wednesday as we take a look back at our prior week's message for unique takeaways, added perspective, and a peek at the upcoming message at the Florida Hospital Church. Thank you for joining us and we will see you next week for a first time FHC Retreat surprise during Episode 140! Find all of the #fhcTAKEAWAYS in the FHC Mobile App under “This Week” on the FHC Tab and they will be included with their corresponding message!Watch the message that coincides with this episode in the FHC Mobile App by clicking on Media and then Archives or go to our website: http://hospitalchurch.org/sermon/my-gift-is-proportional-to-my-blessing/ (http://hospitalchurch.org/sermon/my-gift-is-proportional-to-my-blessing/)Download our App by going to our website: http://hospitalchurch.org/fhcapp (http://hospitalchurch.org/fhcapp)Say hello on Twitter; https://twitter.com/floridahc (https://twitter.com/floridahc), Facebook; https://www.facebook.com/hospitalchurch/ (https://www.facebook.com/hospitalchurch/); Instagram; https://www.instagram.com/floridahc/ (https://www.instagram.com/floridahc/); and use one or all of the #hashtags - #fhcPODCAST #fhcTAKEAWAYS #fhcINSPIRES #MyMyMy

This week, Fiona is joined by joined by David, Tahir and Stuart for ‘Escape from Mos Shuuta’, a Star Wars: Edge of Empire’s starter adventure by Fantasy Flight Games.Find out more about Edge of Empire and other Fantasy Flight Games on their website: https://www.fantasyflightgames.com.***Apologies for the technical difficulties and background noise in advance***Timestamps:Intro: 00:00:09Recap of game mechanics: 00:01:28Final comments and technical difficulties: 00:02:15One-shot start: 00:02:42Outro and credits: 01:02:58CreditsThe 'What Am I Rolling?' podcast was created, recorded and edited by Fiona Howat.The WAIR logo was created by Fiona Howat.This episode’s players were David Burns, Tahir Mahmood and Stuart Foy.This episode’s RPG one-shot was 'Escape from Mos Shuuta’, a Star Wars: Edge of Empire’s starter adventure by Fantasy Flight Games. Find out more about Edge of Empire and other Fantasy Flight Games on their website: https://www.fantasyflightgames.com.The theme music was '8-bit march' by Twin Musicom (twinmusicom.org), licensed under a Creative Commons 4.0 License.The additional music in this episode was 'Light Years Away' by Doug Maxwell.If you want to find out more about the podcast, check out the 'What Am I Rolling?' podcast website: www.WAIRpodcast.com.Fancy getting in touch? Email the podcast at whatamIrollingpodcast[@]gmail.com.Follow the podcast on Twitter and Instagram (@WAIR_Podcast) for the latest news on episodes.#AdventurersNeedNotApply

And Jesus said to the man, Stand up and go. Your faith has made you whole ~Luke 17:19 “We can never DO the work of God in a dark world until we are motivated first by what God has DONE for us” “We can never LOVE the world in the name of Christ until we are first filled with the LOVE of Christ for us” 11As Jesus continued on toward Jerusalem, he reached the border between Galilee and Samaria. 12As he entered a village there, ten lepers stood at a distance, 13crying out, "Jesus, Master, have mercy on us!" 14He looked at them and said, "Go show yourselves to the priests." And as they went, they were cleansed of their leprosy. 15One of them, when he saw that he was healed, came back to Jesus, shouting, "Praise God!" 16He fell to the ground at Jesus' feet, thanking him for what he had done. This man was a Samaritan. 17Jesus asked, "Didn't I heal ten men? Where are the other nine? 18Has no one returned to give glory to God except this foreigner?" 19And Jesus said to the man, Stand up and go. Your faith has made you whole ~Luke 17:11-19 The number of those who pray is greater than the number of those who praise The number of those who believe is greater than the number of those who praise Enter into his gates with thanksgiving, and into his courts with praise: be thankful unto him, and bless his name. ~Psalms 100:4