Podcast appearances and mentions of jeff coyle

In this riveting episode of Predictable B2B Success, host Vinay Koshy dives deep into the intricate world of content marketing with the brilliant Jeff Coyle, co-founder and chief strategy officer of MarketMuse. Have you ever wondered why, despite having cutting-edge technology like AI at our disposal, many B2B companies still struggle to resonate with their audience and maintain a powerful brand presence? Jeff, with over two decades of expertise in the search industry, is here to shed light on this enigma. Jeff shares the hidden costs of missing out on topical authority as he unfolds his journey from the early days of search engine optimization to revolutionizing content strategy with AI-driven insights. Unravel the secrets behind crafting content that doesn't just perform but transforms your content strategy into a powerhouse of revenue growth and brand credibility. Discover why your existing content might be a sandbag dragging down your hot air balloon of success and how crafty differentiation and strategic omnichannel approaches can catapult your brand into the limelight. If you're eager to master the art of leveraging AI for content that captivates and resonates, this episode is your gateway to unleashing untapped potential. Some areas we explore in this episode include: Challenges B2B brands face in establishing topical authority and driving revenue growth.The role of AI in enhancing content efficiency and providing data-driven insights for content creation and strategy.The cost and consequences of not achieving topical authority in a company's niche.Jeff Coyle's personal area of strength in making the right decisions about content creation and updates.The importance of having a documented content strategy and the risks of not having one.Steps businesses can take to ensure content quality and differentiating themselves through unique content.How to justify budget for content activities in relation to sales and revenue growth.Building relationships with third parties to enhance topical authority.The role of PR and citations in improving one's authority and visibility in AI-driven platforms.The importance of omnichannel strategies and fighting battles across multiple platforms to enhance content visibility and authority.And much, much more...

"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuseIn this episode of The Content Cocktail Hour, Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, talks about how marketers can create standout content by combining AI-driven insights with human creativity. We also discuss why understanding your audience is more critical than ever in the age of AI and discuss how content quality is evolving with emerging technologies.In this episode, you'll learnThe cost of building and commoditizing AIWhy personalizing your content and demonstrating a deep understanding about your audience can make all the difference in content creation and marketingInsights on MarTech and how this can influence content creation, quality, and strategies in the futureResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle/Check out MarketMuse:https://www.marketmuse.com/Timestamps(00:00) Intro(09:04) Pros and cons of being an early AI adopter(16:50) The cost of building AI tech, Commoditizing AI(17:34) How content quality will evolve as we adopt new tech(23:07) Good or bad, all content matters(24:07) If you're a good writer, you're the most important person in the room(29:33) OpenAI's path to a trillion-dollar future

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us. Try Market Muse to scale your content quality at http://marketmuse.com. Use promo code 15muse

How can your business truly stand out in a crowded content landscape? Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content? And most importantly, how can artificial intelligence take your SME-driven marketing to the next level? In today's episode, we dive deep into these questions with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. With over a decade of experience in AI-driven content strategy, Jeff will share how integrating AI with SME expertise can revolutionize your marketing efforts. He'll provide actionable insights on leveraging this powerful combination to drive better results and deeper engagement. AI in Marketing: Unpacked host Mike Allton asked Jeff Coyle about: ✨ Integrating AI with SMEs: Learn how businesses can effectively combine AI technologies with SME expertise to enhance content marketing strategies. ✨ Practical Applications and Insights: Discover real-world examples and practical tips for leveraging AI to elevate the impact of SME-driven content. ✨ Future Trends in AI and SME Marketing: Gain insights into upcoming trends in AI-driven marketing and how businesses can prepare to harness these advancements. Learn more about Jeff Coyle Connect with Jeff Coyle on LinkedIn Connect with Jeff Coyle on X Resources & Brands mentioned in this episode MarketMuse Aki Balogh AI Edge Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Andy Crestodina and Orbit Media Pam Didner MadKudu MAICON Agorapulse Link Whisper Spencer Haws  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-marketing-elevating-smes-to-new-heights/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay.

Jeff Coyle is the Co-Founder and Chief Strategy Officer of MarketMuse, an industry-leading content planning technology. Today, he will explain how community management principles can support product-led growth. Jeff also discusses how community drives “sales-led growth” and the importance of employee advocacy in the success of a community. MarketMuse, his platform, identifies content quality issues and creates a channel for content optimization. Show Notes [1:10] Traditional product management and traditionally trained product managers do not typically come from the land of social media. [5:31] How has the community influenced overall product-led growth? [8:22] The importance of having thick skin is that you can experience what it's like to have a negative emotion emerge and create more transparent communication. [15:54] Employee advocacy and its social impact [23:18] Key takeaways from this episode that listeners should consider. About Jeff Coyle Coyle is the Co-Founder and Chief Product Officer of MarketMuse. This company assists content marketers in establishing topical authority, improving content quality, and transforming semantic research into actionable insights. Prior to joining MarketMuse, he previously operated his own marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. Links Product Led Slack Community Profile Market Muse Email address: jeff@marketmuse.com Jeff on LinkedIn Jeff on Twitter

Jeff Coyle, co-founder of Market Muse, discusses the concept of content clusters and how they strategically align with increasing sales. Content clusters involve creating comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Coyle gives the example of Home Depot, which has effectively implemented content clusters by going beyond just product listings and incorporating category showcases, ideas and DIY sections, and community engagement. He emphasizes the importance of authenticity and expertise in content creation, as consumers are becoming more educated and can easily identify inauthentic or non-expert content. In this conversation, Jeff Coyle from MarketMuse discusses the importance of content clusters in building a solid foundation for a brand's content strategy. He emphasizes the need for brands to find a balance between providing valuable information and overwhelming the customer. Jeff also highlights the role of AI and machine learning in the creation and optimization of content clusters, noting that these technologies can help streamline the process and improve the quality of content. The key takeaway is that brands should approach content clusters with authenticity and involve humans in the process to ensure a genuine and valuable user experience. Key Episode Takeaways: Content clusters involve comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Authenticity and expertise are crucial in content creation, as consumers are becoming more educated and can easily identify inauthentic or non-expert content. E-commerce brands should go beyond just product listings and incorporate category showcases, ideas and DIY sections, and community engagement to effectively implement content clusters. Content clusters can be implemented by both large and small websites, and they have a significant impact on sales and organic search rankings. Treating the blog as a separate entity and not integrating knowledge and authority throughout the website is a common mistake that brands make. Find a balance between providing valuable information and overwhelming the customer with content clusters. AI and machine learning can streamline the creation and optimization of content clusters. Authenticity is key in building content clusters, and involving humans in the process is crucial. Content clusters should be thoughtfully planned and integrated into the overall content strategy. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Jason welcomes Jeff Coyle, CEO of Libretto, a platform designed to revolutionize financial planning by incorporating a comprehensive view of a client's total asset picture. They dive deep into how Libretto's innovative approach, which includes human capital and off-book assets, aims to meticulously craft financial plans that ensure more accurate, personalized, and future-proof financial strategies. Jeff shares insights into the methodology behind Libretto, its foundational principles, and the transformative impact it seeks to achieve in the wealth management landscape.Episode Highlights: 00:11: Jason introduces the episode and guest Jeff Coyle from Libretto, setting the stage for a deep dive into how the platform aims to revolutionize financial planning by considering a comprehensive asset picture for clients.03:17: Libretto's comprehensive financial structure management is explained in detail. Jeff delves into how Libretto includes various elements like mortgages, pensions, and even future earnings in its analysis to provide a fully rounded financial plan.05:05: Discussion shifts to the challenges and innovations involved in capturing a complete financial picture of clients, including off-balance-sheet items that significantly influence wealth management strategies.06:09: Jeff discusses the importance of understanding a client's entire financial structure, not just their portfolio, to effectively manage risk and tailor investment strategies that are truly reflective of a client's needs and goals.08:32: The practical application of Libretto's methodology in client interactions and the benefits of a holistic view are examined. Jeff shares how this approach not only benefits clients by providing tailored advice but also positions advisors as more insightful and comprehensive in their planning.09:47: The conversation highlights the challenges and opportunities in educating the industry and clients about adopting new, more comprehensive planning methodologies.11:43: Jason and Jeff discuss the outputs of the Libretto process, emphasizing how the platform facilitates informed decision-making and strategic planning for both advisors and clients.13:22: The future of financial planning and the potential industry-wide adoption of methodologies like those pioneered by Libretto are contemplated.14:21: The dialogue continues to unpack the nuances and potentials of Libretto's method, delving into examples, theorizing future impacts, and sharing aspirations for the platform and financial planning norms.Key Takeaways Incorporating a holistic view of a client's financial life, beyond just their investment portfolio, can significantly enhance the tailored advice and strategic planning provided by financial advisors.Understanding and including human capital, off-book assets, liabilities, and future resources like pensions and social security benefits can lead to more robust and personalized investment strategies.Educating both clients and the industry on the benefits of this comprehensive approach is crucial for its wider adoption and for revolutionizing standard financial planning practices.Tweetable Quotes "Make every client feel like they're worth a hundred million." - Jeff Coyle"A financial plan should be as unique as the individual it serves, considering every possible aspect of their financial life." - Jeff Coyle"Adopting new methodologies for financial planning not only benefits clients but distinctly positions advisors in the market." - Jason PereiraResources Mentioned: Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – Sponsorhttps://libretto.io/https://www.crunchbase.com/person/jeffery-coyle Hosted on Acast. See acast.com/privacy for more information.

We all know about AI.We know that it can really accelerate agency growth.And it can, but not in the way that you're thinking.Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it.Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.In this episode, you'll learn:The true capabilities of AI that you probably don't knowThe ONE thing we're all doing wrong with AIPractical ways to incorporate AI into your agencyYou can find Jeff at MarketMuse and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. We discuss the intricate balance between leveraging AI technology and harnessing human expertise to create authentic content in today's digital landscape.   Key Takeaways Jeff Coyle emphasizes the importance of blending AI capabilities with human expertise to create authentic content. While AI tools offer efficiency, they continue to lack the 'personal touch' and nuanced understanding that human expertise provides. By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Ultimately, by leveraging both AI technology and human expertise, businesses can unlock new levels of creativity, efficiency, and effectiveness in their content strategies. More About Jeff Coyle: Connect with Jeff Coyle on LinkedIn - linkedin.com/in/jeffcoyle Visit his Website  - marketmuse.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI. ----- It's hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It's easy to feel helpless with the growth of AI technologies — is there a world in which food creators can succeed against AI? That's why we've asked Jeff Coyle to join us on the podcast. He's here to discuss the impact of AI on online content creation and what you can do to protect yourself and your business against the competition from AI. How to create AI-proof content If you're providing consistent value with your content, if you've built trust with your brand, and you've illustrated your expertise, you're at an advantage in a world with generative content. In other words, the tools you would use to stand out amongst all the other chocolate chip recipes in the world are very similar to those you'll need to stand out against AI. When you're creating content: Avoid being generic. Include your voice and personality. Include tips for ingredient substitutions. Highlight potential mistakes to avoid in the recipe. Include high-quality photographs and step-by-step videos. By including these features in your content, you're providing a unique value and sharing expertise that (at least right now) AI can't replicate. Part of this equation is ensuring that you're positioning yourself as an expert on your site (E-E-A-T, anyone?). Jeff predicts that with the growth of AI, we'll see a shift towards the true expertise of the individual creating the content and a shift away from mass-producing content. Lean into that! Learn more: MarketMuse Artisan Bread in Five by Jeff Hertzberg Silver Bluff Brewing Co. The Perfect Loaf Google Labs Google Search's Helpful Content System Follow Jeff on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. With AI enabling the generation of vast amounts of content, Google will have to take measures against inauthentic and low-quality content. Recent updates like the product reviews update and the helpful content update indicate Google is assessing the overall quality of a website and becoming more proactive in identifying and penalizing websites that cannot justify the value of their content. Today, Jeff discusses cleaning up AI-created SEO content. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. In today's AI-driven content landscape, valuable, high-quality content is paramount for differentiation and longevity. Therefore, content planning must prioritize strategy and the underlying purpose rather than relying on short-term tactics. Today, Jeff discusses AI for content planning Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For sure, A.I. can accelerate your content production and overall productivity, but what's more important than AI content creation for your blog? To find out, better listen to this episode! I have invited Jeff Coyle today on the BOB podcast to talk about combining the power of A.I. to your content creation while giving importance to other aspects of an online business.  Jeff Coyle is the Co-Founder and Chief Revenue Officer at MarketMuse. He has over 20 years of experience managing products and website networks. The technology at MarketMuse combines advanced A.I., natural language processing, and machine learning algorithms to help inbound marketers get the most out of every dollar spent on content.  We had a good discussion about why so many content sites will no longer exist in the next few years. How good will that be for us all? What do those sites look like so you don't buy them, and what does a good site look like so you can buy them? And how do you get around depreciating content sites? We also had a great conversation around the relationship a business should have with A.I., and editors and what the most important roles are for blog owners moving forward. Do you want to learn how to integrate technology into your current system? Go check out this episode to learn more!  Episode Highlights   04:15: How can MarketMuse help site owners? 11:34 Streamline your business processes through AI 16:57 AI is NOT the answer! 25:55: What type of content gets more conversions? 30:30 Why hire people with experience in the space 35:33 Why providing more value for the audience makes you more money 41:53 MarketMuse's evolution Key Takeaways   ➥ There are branches of AI that can solve your problems. It doesn't mean that if a tool doesn't work, there are no other tools that you can use. Jeff emphasizes that there are AI tools available that can automate and streamline your business processes.   ➥ Jaryd emphasizes that while AI is not the ultimate solution, it serves as a valuable tool to enhance productivity and efficiency within businesses. Rather than viewing AI as a standalone answer to all challenges, Jaryd suggests leveraging it as a complementary tool alongside human expertise.   ➥ People tend to trust and believe content that is created by experts in their field. Experts are seen as knowledgeable and credible sources, and their content is perceived as reliable.  About The Guest Jeff Coyle, the Co-Founder and Chief Revenue Officer at MarketMuse, has over 20 years of experience managing products and website networks. The technology at MarketMuse combines advanced AI, natural language processing, and machine learning algorithms to help inbound marketers get the most out of every dollar spent on content. Connect with Jeff Coyle   ➥ Ep 082 - How To Buy & Building Content Websites with Jeff Coyle - https://buyingonlinebusinesses.com/ep-082-how-to-buy-build-content-websites-with-jeff-coyle-from-marketmuse/➥ https://www.marketmuse.com/➥  https://twitter.com/jeffrey_coyle   Resource Links   ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0 ➥ Rank Math (Wordpress SEO Plugin) - https://bit.ly/3Acyjf4 ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site or posts at no additional cost to you.  See omnystudio.com/listener for privacy information.

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits in with Jeff Coyle, co-founder, and chief strategy officer of MarketMuse with 25 years of experience in content strategy, lead generation, and search engine optimization.They discuss how to increase leads for product lines with content strategies, the importance of evaluating strengths and weaknesses before allocating a budget for campaigns, the misuse and risks of AI in content creation, Jeff's first job in marketing, and embracing failure and change.Listen as he shares his insights on the topics covered. Tune in to learn more!​Connect with Jeff Coyle and Steve Goldhaber on LinkedIn.

For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search. ************************Key Points: Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers. Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website. Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape. ************************Timestamps: (02:19) - Jeff's and Stephen's thoughts on the topic. (03:00) - The structure of this section. (03:56) - An overview of what's announced by Google during its Google I/O event. (08:44) - Will SGE take away traffic from websites, publishers, and brands? (12:45) - Participants' questions regarding the topic. (14:19) - How will SGE affect B2B content marketing? (20:18) - Most content professionals will need to make a radical mind shift. (22:46) - How do search results change for investigational keywords? (27:40) - Assumptions on the outcomes of the SGE. (32:36) - Changes to content strategies because of changes in Google search. (36:59) - What needs to be done regarding existing content inventory? (41:11) - Adding experience to your content and its importance. (48:38) - What's MarketMuse's stance regarding AI content? (55:53) - How do these changes shape the content software solutions industry? (59:52) - How's MarketMuse preparing for the changes on a product level? (01:02:39) - Outro ************************Useful Links:MarketMuse Website: https://www.marketmuse.com/Jeff Coyle on LinkedIn: https://www.linkedin.com/in/jeffcoyle/Stephen Jeske on LinkedIn: https://www.linkedin.com/in/stephenjeske/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this thought-provoking episode of the Unmiss Podcast, we are joined by Jeff Coyle, a cross-disciplined, data-driven inbound marketing executive with over 20 years of experience. Jeff shares his insights on how to effectively integrate Artificial Intelligence (AI) with content strategy to drive business growth and stay ahead of the competition. Throughout the episode, Jeff…

Curious how Google's upcoming AI search engine may affect site owners? Today's episode of Niche Pursuits News has you covered with an in-depth and wide-ranging discussion between hosts Spencer, Jared, and guest-host and MarketMuse founder Jeff Coyle about Google's recent unveiling of Magi. The guys consider how this new generative AI search feature will account for: Intent Links Biases Learning curve Authenticity And more... And, of course, they brainstorm how these changes may impact site owners and the display ad networks that so many rely on for income. The discussion then goes to the increasing importance of brand and community building through various channels, such as email and social media marketing. And the benefits these technological evolutions bring for those willing to persevere. And as a special bonus, listeners can sign up for MarketMuse using promo code 'niche20mm' for a 20% discount! Spencer also shares an exciting update about his faceless YouTube channel and how it's now consistently earning over $100 per day - far exceeding his expected earnings of $80 in the entire month of May. And Jared discusses how he recently launched a free tool during his latest interview on the Niche Pursuits podcast, which has had some excellent results. The discussion then gets into weird niche sites where Spencer shares a super niche site called Western Mining History with a DR 59 and monetized with both Mediavine ads and a membership option. Jared then shares his niche site find PenVibe.com, which focuses on pens and related products. The site has a basic design and appears to have quite an interesting history, but it started picking up traffic in 2018, with a surge in March and April 2023. Overall it's a fascinating discussion with lots of nuggets of wisdom forecasting the future of blogging and search in the age of AI. So make sure to listen to the full episode to learn more! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

“I want to hear people acknowledge that they have failed,” Chuck Frydenborg says, “What I ask of my people is to make new mistakes. Don't make the same ones over and over again. Then we got a problem. Make new ones. Learn from them.” MarketMuse, an AI platform for content creation and strategy, began as a personal science project. The original founder, Aki Balogh, was researching the space when he met the second founder, Jeff Coyle, and they joined forces to create MarketMuse 10 years ago. Where does Chuck come in? After a long career in sales, you'll hear what made him join the organization and what led him to become CEO, replacing Aki. He also tells us his initial concern with the company and why he chose to work there despite it. In this episode, Carol and Chuck discuss all things content, from how to generate topics effectively to analyzing the “why” behind the content. You'll also hear about Chuck's views on introspection and why he believes it's significant in success. Learn more about Chuck Frydenborg and MarketMuse. You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and YouTube.

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In this episode #17, we are talking with Jeff Coyle, the co-founder of MarketMuse (https://www.marketmuse.com/), an AI-powered content intelligence platform that sets the standard for content quality. Jeff talks about bringing a disruptive product to market, educating customers, not compromising on quality for the sake of simplifying adoption, and how the democratization of AI will bring great advantages to SaaS businesses as well as challenges for the user. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group/ Stay up-to-date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

In episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO.Jeff shares his thoughts on how long it might be before we see consistency in the factual accuracy and quality of NLG outputs and how important content quality is within search rankings.We also chat about how Google can keep up with competitors in the AI space and if their current approach is the right one.(0:00) Intro(1:45) The History of NLG for Content Marketing(16:25) Content Quality(21:34) Can Google Keep Up?(30:08) The Present & Future of NLG for Content(34:45) How Far Away Are We From Reliable NLG Outputs?(40:15) How to Future Proof Your SEO Strategy & Content

AI (Artificial Intelligence) is quickly becoming a major force in the content marketing landscape. Although it holds exciting potential, its misuse remains prevalent. Jeff Coyle from MarketMuse is here to help us explore how AI can be best integrated into our content workflow. 

Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.0:00 Intro1:03 Jeff's background6:20 Fearful marketers10:20 Football analogy12:06 ROI and CAC18:45 Securing investments21:50 Repurposing content25:00 Things to avoid28:30 Advice to marketers31:56 Get in touch34:18 Outro Sign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Jeff:| LinkedIn | MarketMuseFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

See the episode resources in the show notes on:https://emjpodcast.com/jeff-coyle-of-market-muse-interviewCheck out more episodes of our SEO Podcast.

On this week's episode, we chat with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. MarketMuse is a subscription-based, AI content planning and optimization software company that helps brands create content-driven journeys.MarketMuse analyzes content to show brands how well they're telling a story at the page level and how successfully they're building authority at the site level. They can also produce on-demand content inventories and give predictive ways to define how to invest in content.Customers gain insight into how much content they need to produce to own a particular topic, what their biggest risk pages are and what they should do to make long-term, foundational changes.MarketMuse's target audience is brands that already have a culture of content. These are brands that understand the positive impact of producing high-quality content. They typically create at least a couple of content pieces a month and can justify investing in doing a better job.Tuning into the latest episode of Subscriptions: Scaled with Jeff Coyle, Co-Founder and Chief Strategy Officer of the company to discover how content planning and optimization software MarketMuse helps customers create powerful content-driven stories.Jeff Coyle - https://www.linkedin.com/in/jeffcoyle/MarketMuse - https://www.linkedin.com/company/marketmuse/  Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.  #Saas #subscriptions #subscriptionbusiness #subscriptionservice

This week on Outsmart, your hosts Rex and Nicole dive into all things content marketing with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. In the episode we discuss: Viewing content costs through the buying team's perspective How AI can improve your content marketing workflows Perception vs reality of the future of AI in marketing

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on multiple data points, and make better decisions. Today, Jeff talks about AI's influence on content creation and optimization. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Artificial intelligence is driving a wave of change in content strategy practice.  AI is here now and will soon touch virtually every aspect of content work, from ideation and creation to management and analytics.  Jeff Coyle can help you understand and navigate how these new AI-driven practices will affect your content career.  https://ellessmedia.com/csi/jeff-coyle/

What should writers and content publishers know about using AI as part of their creative workflow? Over the past year or two, I've tested various content marketing tools, software, and so on. One tool that I use extensively is MarketMuse. About a year ago, the traffic on my main website, Become a Writer Today, dipped by 10 to 20 percent after a Google algorithm update. I was pretty stressed about the whole thing because I had just left my permanent job and relied on the site to pay the bills. When I dug into the traffic dip, I found a few issues. One was that competitors were reverse-engineering some of my top-performing content. But I had also missed opportunities to publish supporting content that would help and engage readers. It isn't easy to figure out all of this yourself, and that's where AI and content marketing tools like MarketMuse can help. Using MarketMuse, I analyzed all the top-performing content on my site and figured out what content was outdated and needed an overhaul to ensure a consistent journey for readers. I could have done some of this manually, but it would have taken me several months. An AI-powered tool like MarketMuse dramatically sped up the process. And as a result, traffic for the site corrected itself within a month or two and then grew. Whether or not you're running a content website, consider how you can use AI as part of your writing workflow. Learn how an AI tool can help you write better headlines, SEO meta descriptions, and supporting copy for social media.And don't worry, they're not going to take the creativity out of writing because skills like understanding what readers want, storytelling, and driving engagement are something only writers can do. In this episode, I meet Jeff Coyle, the co-founder, and chief product officer for MarketMuse. MarketMuse primarily helps content marketers build topical authority by figuring out gaps in their content, but it's also great for small content publishers and bloggers who want to take their site to the next level. In this episode, we discuss:How MarketMuse came aboutHow to create an effective content workflowHow MarketMuse can help content writers add more value to clients and land paid workWhere you can access free advice and support nowResources:Website: https://www.marketmuse.com/Support the show

How well do you understand the content you have and the gaps that exist in your content strategy? Creating content at scale requires a level of visibility that many editorial organizations struggle to achieve and which many B2B marketing organizations can't even imagine. Jeff Coyle is the co-founder and Chief Strategy Officer at MarketMuse, which built a platform that uses AI to help build out a holistic content strategy that helps brands and publishers demonstrate expertise and meet their buyers across the journey. In this episode of B2B Nation, Jeff discusses his approach to content strategy, how he convinces content purists that data and AI are the tools they've been waiting for, and what the future of B2B content looks like amidst industry consolidation and complicated partnerships. Episode Guide 2:23: Jeff explains his approach to content creation. 3:46: The inputs Jeff looks for to inform content creation. 6:09: “You need to be there at every stage of the experience.” 8:03: How does Jeff convince content purists to rely on data and AI? 16:26: Where does B2B content go from here? 25:33: Jeff predicts consolidation around B2B tech and content. 27:29: “What's Google going to do?” 29:38: What are Jeff's favorite tools?

How well do you understand the content you have and the gaps that exist in your content strategy? Creating content at scale requires a level of visibility that many editorial organizations struggle to achieve and which many B2B marketing organizations can't even imagine. Jeff Coyle is the co-founder and Chief Strategy Officer at MarketMuse, which built a platform that uses AI to help build out a holistic content strategy that helps brands and publishers demonstrate expertise and meet their buyers across the journey. In this episode of B2B Nation, Jeff discusses his approach to content strategy, how he convinces content purists that data and AI are the tools they've been waiting for, and what the future of B2B content looks like amidst industry consolidation and complicated partnerships. RELATED EPISODE: You've Scaled Your B2B Creation. What happens next? Episode Guide 2:23: Jeff explains his approach to content creation. 3:46: The inputs Jeff looks for to inform content creation. 6:09: “You need to be there at every stage of the experience.” 8:03: How does Jeff convince content purists to rely on data and AI? 16:26: Where does B2B content go from here? 25:33: Jeff predicts consolidation around B2B tech and content. 27:29: “What's Google going to do?” 29:38: What are Jeff's favorite tools?

When business owners are too busy focusing on lead generation to do the research to create content, they now can use AI, language processing, and machine learning algorithms that measure user intent. This makes the best content for your product and campaign. In a world where SEO and keyword research is not enough, having AI to fall back on can only bolster your content customer interaction, create better conversions and increase ROI for your marketing strategy. Jeff Coyle, the co-founder of MarketMuse.com, helps businesses in the B2B space ensure their content is on target with every campaign through AI content creation. After 17 years in the industry, Jeff Coyle created MarketMuse. The push behind creating a content intelligence platform was that he understood that content workflows are painful, manually created, and subjective performance. His mission was to develop a data-driven metric for content that speeds up the workflow of creating content and SEO. With MarketMuse, there is editorial expertise and excellence every time. The metrics are there for building authority, creating content, and engagement. MarketMuse works within the natural language generation and processing space, which sets it apart from other AI writing companies in the industry. In today's crowded market space, your content needs to stand apart in so many ways. That's where AI content creation is an asset. It takes the content that was written, will sort through it, and tell you which pieces need work, which ones are on target, and how to improve upon them, so the results move your company or brand forward. The content you get from AI is often only a stepping stone because it still needs to be fleshed out by a human. But with the metrics from AI, you know which direction you need to go in. Do you have enough authority in the field where this particular article or blog will have a positive KPI? Or do you need to build a more solid foundation to see the results you are looking for?Artificial intelligence is used for a content generation but also topic modeling. Jeff created a seeding process that has three components. The seeding process helps figure out what topics match your needs. The three components are your stuff, the stuff you want to be, and your competitors' stuff. You need to go over your current content with a keen eye. Evaluate it. Is it serving your purpose? Is it speaking to your audience? Understand the depth of your coverage and how much success they are providing to your site. The second component is what do you want to be? You need to understand where you want to be and how to get there. Lastly, you need to see what your competitors are doing and where they have voids. Their voids may give you a competitive advantage because it's easy for you to jump in and fill in the gaps. AI is the wave of the future. There will always be better, newer versions. That's the beauty of technology. Jeff's One Big Tip is using AI to enhance your content your writing and get a better handle on the topics you are covering. This will produce positive metrics and keep your business ahead of the competition.In this episode[2:18] Use AI to focus on targeted content every time you publish. AI takes the emotion out of decision-making, giving you neutral direction.Using AI to collect content speeds up creator workflow.[5:28] The difference between AI content and AI writing and why the difference is so significant.Every time you publish, you're liable for what you put out. AI content is verifiable at a faster pace than other methods.[15:55] Topic modeling and how it works.Using AI to sift through already existing content ensures you get a direct hit with each piece you produce. AI can be used as a tool to figure out what your content is missSupport the show

Content creation is an important brand strategy, and a critical ingredient for building a strong and reputable brand. But all your content needs to be well-coordinated; you have to create a unified brand voice and a unified experience for your audience.In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Jeff Coyle, the Co-Founder and Chief Strategy Officer of MarketMuse. They discuss the importance of a unified brand voice, how to create a unified team, and the benefits of repurposing your content.

In this episode, Ryan has a great conversation with the current Strategy Officer at Market Muse, Jeff Coyle. Jeff is a data driven search engine market executive with over 20 years of experience in lead generation, inbound consultation and is also a top 50 award winner for artificial intelligence and machine learning. Listen in to this episode to hear Jeff discuss Market Muse's marketing strategies including what using a hybrid model can mean for you and your business.   KEY TAKEAWAYS Strong inbound marketers create a large flow of customers. Jeff and his company use a hybrid of sales based and product basked marketing for growth and although this can be complicated, he finds it incredibly robust and effective. Market Muse is a content intelligence platform that sets the standard for content quality. So, creating an appropriate experience for a person or team using Market Muse means that every content decision you make, is made with market muse data including ROI predictions and data. A phase of development that makes you top tier as a search engine professional, is creating and executing an adjacent content strategy, E.g content operations, paid social, community management and conversion rate optimisation. Building a content led seo allows you to demonstrate your expertise. It shows you understand your customers, the business and you can also build content and communities post-purchase too. Strong referrals from existing customers are invaluable. As well as being a great lead generator they also build trust in the brand. If you only focus on the end customer, like PLGs often do, then you will never learn how to sell to a buying team. You'll never learn the skills to become a hybrid model. Understanding how to make that jump from the end user to learning to work with buying teams is essential. BEST MOMENTS “It's effectively giving me insights and then action in the form of operations for content with the goal of being able to predict ROI and execute more efficiently”  “How people get there, what they do when they get there, all really matters for search” “I love champion referrals, they are a great source of revenue for every business, somebody who loves your product” “If you don't know how to sell to a buying team, how to make your proposition sexy, you'll never get to the content marketing lead, the editor, GM or CO and that's where PLG companies get it wrong”   Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets   Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io    EPISODE RESOURCES https://www.linkedin.com/in/jeffcoyle https://blog.marketmuse.com/marketing-ai-profile-jeff-coyle/ ABOUT THE SHOW How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO's and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less. Support the show: https://www.linkedin.com/in/ryan-staley/ See omnystudio.com/listener for privacy information.

How many times have you written an email, post, or ad that you thought was absolutely brilliant and would bring you an absolute avalanche of new business, posted or emailed it and then…Crickets? The very special guest on this episode of The Sales Chalk Talk Show is Jeff Coyle, who has an artificial intelligence program that will absolutely change the game for you! And this show is particularly exciting for me because Jim Hamlin, one of my favorite co-hosts from the past, has re-joined Sales Chalk Talk. He will be co-hosting on part of the shows and my other awesome cohost, Gene McNaughton on the other shows. What you'll hear on this podcast: • What separates good and great in marketing and sales alignment • How you should scale your content strategy • How you can incorporate AI into your marketing and sales process • Why you should focus on topics rather than keywords • And MUCH, MUCH More! Come listen in as Jim and I talk with this brilliant marketing strategist. You can visit Jeff's website at http://marketmuse.com If you're in the Lubbock, Texas, area, and you want to live in total comfort in your home or office, no matter what the weather is like outside, call Jim at (205) 999-1402. If you'd like to take advantage of more resources to help you dramatically increase your sales and revenue, go to https://redcapsalescoaching.com. Join the Red Cap Sales VIP private Facebook Group. It's FREE, and it's packed with blogs, podcasts, FB Live presentations, sales tips, ideas, and strategies! https://bit.ly/red-cap-sales-vip.

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on multiple data points, and make better decisions. Today, Jeff talks about AI's influence on content creation and optimization. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The SaaS SEO Show, we've interviewed Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, and discussed content intelligence and optimization.Here's what we're covering: How a new company should approach its content strategy What content optimization is Moral obligations of content optimization tools Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA and sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is not only for big tech companies. Content creators at any level actively use them. It's a must-have if you want to overcome competitors and save your time. Jeff Coyle shares his valuable insights on how to use them in SEO. Listen/watch the whole episode to learn more. SEOs need to keep up with…

Wish you could get more organic leads?  Looking for easier, faster ways to propel your site to the top of Google?  They say that tons of high-quality content mean a higher search rank, a higher search rank means more visitors to your site, and more site viewers mean more chances to convert. But who has the time and resources to create enough content to justify the investment? Jeff Coyle, Co-founder and Chief Product Officer at MarketMuse, joined me on the SEJ Show to talk about how you can successfully spend less time creating content and more time raking in the leads through AI-powered content research, intelligence, and writing.  You'll learn what it takes to build out high-quality content for long-term success.   Intent mismatch is so common. You'll rank for a term, and the content doesn't solve that problem. Well…that's a ticking time bomb.–Jeff Coyle, 36:19 You've got to assess whether the brief sped up the process. Did it yield content that hit on the bases that you wanted? Did it improve overall performance and enhance the well-being of all the team members? Did it align the team, or did it just create one other hurdle?–Jeff Coyle, 18:04 Content written for the site is not just for Google. It's also for customer acquisition, retention, and the ability to drive and impact customers that have already purchased. It's a reminder to buy again. So it's a loyalty component within social, with email, with almost everything else.–Loren Baker, 29:44   [00:00] - What Jeff does to empower content marketers & SEO professionals. [04:31] - Will a robot replace you? Role of A.I. in the content process. [12:59] - See a blueprint of a content brief. [15:29] - An example of how PAA works in a content brief. [20:52] - How can writers & SEO professionals differentiate content when using the same tool? [21:56] - Jeff's three favorite features in MarketMuse. [29:11] - How the content journey happens outside of Google. [33:11] - The importance of creating supporting content. [35:46] - Benefits of smart internal linking. [36:56] - Example of intent mismatch. [40:19] - The one thing that makes all the money. [42:50] - What else MarketMuse can do for you.   Resources mentioned: MarketMuse - https://www.marketmuse.com/   No matter who you are, no matter how good you are, one page on a topic by itself in isolation will not give you a long-term blob of success. There's a lot more to it. You have to write that support content, and all boats rise–Jeff Coyle, 34:15 Everyone says the word content marketing. Everyone says strategy. Not many people include a section about buyer personas or target markets. That's the stuff that a real expert would have fit. –Jeff Coyle, 23:28 Almost in any business, you can empower and give people direction and a process. As a result, they do a better job. It's a win-win scenario.–Loren Baker, 42:07   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jeff Coyle There is no such thing as too much experience in digital marketing. Jeff is a cross-disciplinary, data-driven inbound marketing executive with more than 20 years of experience managing products and website networks, specializing in helping companies grow. He is a search engine marketer's dream, setting content quality standards. Jeff currently leads MarketMuse, an industry leader with semantic relevance-based content planning and evaluation approach. Jeff was at TechTarget leading up their B2B technology publishing efforts before co-founding MarketMuse as Chief Product Officer - he knows his stuff! ​​Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle/ Follow him on Twitter: https://twitter.com/jeffrey_coyle   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

The conversation this week is with Jeff Coyle.  Jeff is a cross-discipline data-driven inbound marketing executive with 20 plus years of experience managing products and website networks focused on helping companies grow. He's the co-founder and chief strategy officer at Market Muse.  Market Muse is an industry-leading technology and methodology for content planning and evaluation. It combines artificial intelligence, natural language processing, and machine learning algorithms to produce actionable insights for inbound marketers, AI, NLP, and ML. Jeff holds a BS in computer science from the Georgia Institute of Technology with a specialization in usability.  And most importantly, Jeff is a co-founder at Silver Bluff Brewing and a 2020 US Open beer championship winner for Silver Bluff Mexican lager.If you are interested in learning about how AI is being applied across multiple industries, be sure to join us at a future AppliedAI Monthly meetup and help support us so we can make future Emerging Technologies North non-profit events!Emerging Technologies NorthAppliedAI MeetupResources and Topics Mentioned in this EpisodeMarket MuseSilver Bluff BrewingTechTargetHemingway EditorGrammarlyMarTechGrepWordsMadKudu Data Science StudioEnjoy!Your host,Justin Grammens

Jeff Coyle is the Co-Founder and Chief Strategy Officer of MarketMuse, an industry-leading content planning technology. Today, he will explain how community management principles can support product-led growth. Jeff also discusses how community drives “sales-led growth” and the importance of employee advocacy in the success of a community. MarketMuse, his platform, identifies content quality issues and creates a channel for content optimization. Show Notes [1:10] Traditional product management and traditionally trained product managers do not typically come from the land of social media. [5:31] How has the community influenced overall product-led growth? [8:22] The importance of having thick skin is that you can experience what it's like to have a negative emotion emerge and create more transparent communication. [15:54] Employee advocacy and its social impact [23:18] Key takeaways from this episode that listeners should consider. About Jeff Coyle Coyle is the Co-Founder and Chief Product Officer of MarketMuse. This company assists content marketers in establishing topical authority, improving content quality, and transforming semantic research into actionable insights. Prior to joining MarketMuse, he previously operated his own marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. Links Product Led Slack Community Profile Market Muse Email address: jeff@marketmuse.com Jeff on LinkedIn Jeff on Twitter

https://youtu.be/D6IKmQRD84k Charles Frydenborg is the CEO of MarketMuse, an AI-driven platform that helps transform how content creators research, plan, and craft their content. We talk about how to keep up with Google's ever-changing search algorithm, the key elements of an effective content marketing strategy, and why written content is here to stay.   --- Build Topical Authority with Charles Frydenborg Our guest is Charles Frydenborg, the CEO of MarketMuse. MarketMuse's AI-driven platform helps publishers, e-commerce managers, and creators write more effectively and persuasively about their topics of choice. Welcome to the show, Charles. Thanks, Steve. I appreciate the opportunity. It's great to have you here. So Charles, tell me a little bit about your story. How do you become the CEO of MarketMuse and what's been your journey to that point in your life? Sure, thank you for the question. So, I mean, I think there's a short-term answer and a longer-term one. The short-term one was that after spending two years at MarketMuse, leading the revenue part of the organization, given where we were and the challenges that we faced, the leadership team and the board asked me to move into this role, which was humbling and very gratifying, as you might imagine, at the same time. When I look back though, at the longer term path, I think the most important part of that journey, as I look back, is my ability to go through very honest introspection. I think it's very hard for all people to look in the mirror and see what's really there, as opposed to what they want to see. I'll be the first one to admit that I grew up a little bit later than a lot of other people, and it took me a little bit longer to figure things out. But every step along the way, whether it was when I started my sales career at Gartner, when I became a sales leader for the first time, as my responsibilities continued to expand throughout my career, I feel like I was always able to look at me and understand that I was growing, that I was developing strengths, but that there were a lot of things that I needed to work on. I had a lot of opportunities for growth and I kept focusing on that and focusing on that and became a better person, a better husband, a better employee, a better leader, and it's pretty wild how things turned out. Tell me a little bit about your journey in developing and growing market views. And we said there's going to be a reason why you were appointed the CEO. And specifically, I'd like to learn a little bit about any frameworks or I could imagine blueprints that you picked up along the way and you applied in your business. I think what led me to be asked to move into this role and the EOS framework are tied very closely together. MarketMuse is blessed with two incredible co-founders, Aki Balog and Jeff Coyle, who created the company and brought us through our early stages. And we were growing at a really nice rate. But MarketMuse, like a lot of other companies, second week of March of 2020, the world changed and we were confronted as a VC funded company with a very difficult situation where our expense run rate was high and our growth targets went from something we felt very confident about to something that became entirely unattainable in the space of three or four months. And as we look to figure out how to overcome those challenges, the sentiment was that we needed to instill more discipline into the business, more structure, more focus around, around really what we needed to do if we were going to come out of the economic impact of the pandemic as a stronger company. And, you know, I'm, I'm not going to misrepresent it. As you know, installing a business framework is not a one-day or one-week thing. It is a long process, and it requires all facets of the organization. But the leadership team, the company, has embraced it, and I feel we've made some great progress here in the last year. Installing a business framework is not a one-day or o...

We know the value of great content, but how can you leverage this content on a customers journey? Joining James this week is Jeff Coyle from MarketMuse. Jeff talks us through how to target content and your audiences and create content that drives leads. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Jeff: https://www.linkedin.com/in/jeffcoyle/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. 0:00 - 0:47 Jeff's Bio0:47 - 1:49 Robinhood Offer https://www.peppershock.com/product/robinhood-app-offer/1:49 - 5:00 Marketing essentials5:00 - 5:18 Welcome to Peppershock Media's Marketing Expedition podcast5:18 - 5:33 Welcome Jeff5:33 - 8:50 Jeff's background8:50 - 13:35 Tips from Jeff13:35 - 18:42 Considerations for Search Engine Optimization18:42 - 25:02 Helpful tools to measure performance25:02 - 31:10 Jeff's success stories31:10 - 33:52 Advice from Jeff33:52 - 34:43 How to connect with Jeff https://www.marketmuse.com/ 34:43 - 36:00 MarketMuse's offerings36:00 - 40:34 Voice Search Optimization40:34 - 41:18 Thank you, Jeff41:18 - 41:50 Content strategy webinar 41:50 - 42:22 Thank you for listening42:22 - 42:53 Join https://themarketingexpedition.com today!You now have a claim to a stock like Apple, Ford, or Facebook. In order to keep this claim to your stock, sign up and join Robinhood using my link.#seo #digitalmarketing #marketing #socialmediamarketing #contentstrategy #marketingstrategy #contentmarketing #leadgen #leadgeneration #branding #business #advertising #marketingtips #entrepreneur #marketmuse

Jeff Coyle talks with Jason Barnard about the risks and rewards of AI-generated content. Jeff Coyle is a data-driven search engine marketing executive and the Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Today, producing large amounts of content is easier than ever with the help of AI (Artificial Intelligence). However, generated data alone combined with lazy editing would be a mistake and could kill your content strategy. Used intelligently, AI-generated content is a great support for us as content creators and an astonishing time-saver. It pre fills the blank sheet to give us a kick start. It provides the key points that need to be made to satisfy the user. From that foundation, it is easy for a good writer to efficiently create better content that is more valuable to the target audience. But beware! There are pitfalls, and caveats and danger lies ahead for those who of who misuse the technology! In this delightful episode, Jeff Coyle shares his amazing insights and the risks digital marketers face with AI-generated content. He also shares MarketMuse's fantastic learning ability to copy a writing style and produce original content! This episode also covers how we should choose and use the AI tools, what will happen to the content produced by this technology when search engines update and what to look forward to in the era of this game-changing technology. What you'll learn from Jeff Coyle 00:00 Jeff Coyle and Jason Barnard01:12 MarketMuse's Brand SERP06:06 The Risks and Rewards of AI-generated Content08:05 Well-built language models are more than just spinning content10:12 Can you just use the content the machine produces? 15:32 Making AI-generated content sound more human18:45 Can AI copy the writing style of a particular person?22:09 Overstretching the use of AI 24:47 How would I use AI-generated content to help me?26:07 How easy is it to write an article from a transcript?28:24 Throughput authors versus the All Stars 32:03 Will this mass production of content on the web trigger another Panda?36:25 Authoritativeness recalculation of content: What will happen to the writing networks in the future of AI-generated content?39:06 Using AI-generated content to create original and helpful content This episode was recorded live on video July 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Doug talks to Aki and Jeff about content marketing and First Draft MarketMuse *affiliate link above, so I earn a commission if you buy. thanks!! Shout out to ODYS, a sponsor of the podcast. $100 (USD or EUR) added to your account as a welcome bonus if you are accepted! Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Doug talks to Aki and Jeff about content marketing and First Draft MarketMuse *affiliate link above, so I earn a commission if you buy. thanks!! Shout out to ODYS, a sponsor of the podcast. $100 (USD or EUR) added to your account as a welcome bonus if you are accepted! Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Everyone knows content is critical to success… Yet so many struggle with creating content effectively at scale. If you're one of them, you may need to enlist the help of AI. Today, I'm speaking with Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, about how content creators can draw upon the power of AI to maximize the return on their content investment. We discuss how AI can help you: Demonstrate your expertise Create better content than your competitors Easily differentiate your content in a crowded landscape This post includes highlights of our podcast interview with Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link. Listening on a desktop & can't see the links? Just search for The B2B Revenue Executive Experience in your favorite podcast player.