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This week, Nick Tulloch, Chairman of ECR Minerals plc, is heading to Australia to discuss a $75 million tax loss sale and exploration plans for Victoria and Queensland. Along with Chief Geologist Adam Jones & Consultant Geologist Mike Parker, who will be at Blue Mountain shortly before the team heads down to Victoria. The immediate focus is on the Blue Mountain project, where activities are set to accelerate. The team is preparing to meet with geological survey representatives and landowners in Queensland to solidify relationships and advance planned drilling activities. This groundwork is critical as ECR aims to demonstrate its capabilities in generating revenue through production. Drilling and Exploration Plans in Queensland ECR's team is set to travel to Australia to advance drilling operations. The goal is to leverage trenching and geological surveys to expedite progress. The groundwork laid in 2024 will serve as a springboard for this year's activities, with drilling expected to commence at the beginning of the season. Key Objectives for the Australian Operations Targeting Best Ground: The team aims to identify and drill the most promising areas based on previous trenching work. Resource Reports: The company anticipates delivering resource reports that highlight the potential of the project. Independent Assessment: An independent report from Gekko Systems has revealed promising findings that ECR plans to build upon. Whitler expressed optimism about the potential of the Blue Mountain project, indicating that the opportunity is larger and may materialise quicker than the market anticipates. The company is prepared to take a straightforward approach to drilling, utilising a 4×4 rig that allows for easy access to target areas without extensive infrastructure requirements. Strategic Acquisitions and Market Positioning As part of its growth strategy, ECR is exploring potential acquisitions to complement its existing portfolio. With a strong funding position and a depressed market environment, the company sees this as an opportune moment to identify valuable assets that can be integrated into its operations. Rationale Behind Acquisitions The market is currently presenting numerous opportunities, with larger companies struggling to develop assets or access capital. ECR's solid financial footing allows it to pursue these opportunities confidently. Whitler highlighted the importance of leveraging their contacts and technical expertise to navigate potential transactions effectively. “We are shareholders, and we understand the need to create liquidity events within the business,” Whitler noted. The focus is on expanding the company's footprint while enhancing shareholder value through strategic planning and asset management. Progressing Towards Production As ECR moves closer to production, it is essential to demonstrate tangible results to investors. The company is committed to transitioning from a pure exploration play to a production-driven entity, with revenue generation as a key focus. Whitler is confident that by the end of 2025, ECR can establish itself as a revenue-generating company. Building a Stronger Team To support these ambitious plans, ECR has strengthened its team with the addition of Mike Parker, a seasoned professional with extensive experience in the mining sector. His expertise is expected to be instrumental in developing strong drill programmes and transitioning projects from exploration to production. Whitler emphasised the importance of operational efficiency and stakeholder engagement, which Parker brings to the table. This strategic addition to the team aligns with ECR's vision of scaling up operations and enhancing its production capabilities. Anticipating Revenue Generation With production plans set in motion, the focus shifts to revenue generation. ECR aims to start generating income from the Blue Mountain project by the end of 2025, with a target of producing 100,000 ounces of gold annually. This ambitious goal reflects the company's commitment to establishing a sustainable revenue stream. The potential for significant income is expected to attract a different audience of investors, moving beyond speculative interest to genuine investment opportunities. As the company progresses, Whitler believes that tangible results will bolster investor confidence and support the company's growth trajectory. Conclusion: A Promising Future for ECR Minerals ECR Minerals is well-positioned to embark on a transformative journey towards gold production in 2025. With a clear focus on operational efficiency, strategic acquisitions, and revenue generation, the company is ready to enhance its market value and establish itself as a competitive player in the mining sector. The combination of a strengthened team, ambitious production targets, and a strategic approach to acquisitions bodes well for ECR's future. As the company prepares for an exciting year ahead, stakeholders can look forward to significant developments and a commitment to delivering value. Stay tuned as ECR Minerals continues to navigate the evolving landscape of the mining industry, positioning itself for success in the years to come. https://www.share-talk.com/as-we-kick-off-2025-ecr-minerals-is-prioritising-its-transition-into-gold-production/
A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to think about NIL from the perspective of marketers and athletes. Key topics include: why blue chip CMO's often fail when they move to the start-up world; why you should reframe activism from "right versus wrong" to a "risk lens;" and the difference between eyeballs and brand fit when evaluating NIL. Listen in to hear the difference between a "steel man" vs. a "straw man" argument and why you should think about the former for your business.Unlock CMO Success: The Stages You MUST Master with insights from CMO Confidential, a podcast hosted by Mike Linton, former CMO of companies like Best Buy and eBay. Tune in to hear Dr. Kim Whitler, Assistant Professor of Marketing at the University of Virginia Darden School of Business, share her unique perspective on the stages of CMO success. Key topics include the evolving role of a CMO from startup phases to IPO, the impact of corporate activism, and the strategic use of name, image, and likeness in marketing. Discover how CMOs can navigate the complex landscape of marketing leadership and learn from real-world examples of successful strategies. This episode offers valuable insights for marketers aiming to enhance their leadership skills and stay ahead in the competitive business environment. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed with the latest marketing insights. Don't miss out on this opportunity to elevate your marketing knowledge!CHAPTERS:00:00 - Intro00:40 - Kim Whitler, PhD01:52 - CMO Success: Marketing Strategies09:31 - Corporate Activism: Business Risks16:21 - Name, Image, and Likeness (NIL)18:15 - Athlete Branding Strategies22:19 - Monetizing Your Brand: Follower Count26:51 - Measuring NIL ROI Effectively29:45 - Marketing Best & Worst Practices33:02 - Practical Advice for Marketers33:21 - Steelmanning: Navigating Activism35:30 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In our inaugural Nerd Alert episode, Elena and Rob get meta by reviewing research on marketing research. They're looking at the current state of marketing research and why research is more focused right now on tactics than strategies, creating a gap in how we think about the conceptual side of marketing.Topics covered: [00:30] Introducing Nerd Alert[02:00] Overview of “Research in Marketing Strategy”[05:00] The four parts of the marketing strategy framework [08:30] How marketing's short-termism problem shows up in research[10:00] Why we need more research on marketing theory To learn more, visit marketingarchitects.com/podcast Resources: Morgan, N.A., Whitler, K.A., Feng, H. et al. Research in marketing strategy. J. of the Acad. Mark. Sci. 47, 4–29 (2019). https://doi.org/10.1007/s11747-018-0598-1 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dylan Mulvaney social media post ended up putting gasoline on the fire, why the impact was underestimated, and how Bud's crisis response messages did even more damage. Key topics include the need to understand both sides of all issues, how to stay true to your brand, and the difference between personal beliefs and customer beliefs. Listen in to hear tips for thinking through and managing in these challenging times. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this UVA Speaks podcast, Kimberly Whitler, the Frank M. Sands Sr. Associate Professor of Business Administration at the Darden School of Business, discusses the backlash large companies and brands (like Nike and Bud Light) have experienced when taking socio-political stances. Whitler contends that taking a stand on social issues can destroy a brand's reputation and that CEOs and Chief Marketing Officers need to use data and research to understand their consumers to minimize the impact on their reputation and bottom line. Transcripts of the audio broadcast can be found here. Kimberly Whitler is the Frank M. Sands Sr. Associate Professor of Business Administration at the Darden School of Business at the University of Virginia. Whitler spent nearly 20 years in general management, strategy, and marketing roles within the consumer packaging goods and retailing industries, managing global, U.S., and Eastern European-based businesses. She is the author of “Positioning for Advantage: Techniques and Strategies to Grow Brand Value,” named a “best strategy book,” and is the co-author of the book “Athlete Brands: How to Benefit from Your Name, Image, & Likeness.”
Episode 23 - A CMO Confidential Interview with Kim Whittler, business professor at the Virginia School of Business and former GM and CMO. Kim joins us for a second time on the red-hot issue of sociopolitical stands and describes why descriptive corporate research ignores consequences and trade-offs and is often wrong versus longer-term broader academic studies. Key topics include understanding the difference between "self interest" and "company interest," simultaneously managing consumer, employee and investor constituencies, preventing dangerous groupthink, fiduciary responsibility, the complexity of truly knowing "the right" thing, the asymmetric risks of picking a side, and CMO's that forget to represent their customers and investors. She shares many examples including Disney, Coke, Nike and Budweiser. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode 19 - A CMO Confidential Interview with Kim Whitler, a business professor at the University of Virginia Darden School of Business. Kim started at P&G and went on to be a GM at Aurora Foods and the CMO at David's Bridal before shifting to academia - one of her fortes is deep quantitative research on marketing. We discuss careers, why CPG training can be foundational, and the many factors causing CMO turnover. Highlights include why candidates should "throw out" the job spec since over 50% of them are incorrect, boards and CEOs who don't believe in marketing, firms who think marketers are all interchangeable, and candidates who take positions doomed for failure. She provides tips to avoid these situations and also calls out search firms for a "cut and paste" approach while challenging them to do better in prepping candidates and companies. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can improve their brands to monetize them. Join us and grab a copy of Kim's book here: https://amzn.to/3GP92KK Don‘t miss these previous episodes: How to use LinkedIn newsletters Announcing a new job on LinkedIn How executives can build their brand
"Our faith calls us to a practice of active hope."In your own words, how would you describe active hope?//Psalm 27:1-3The Lord is my light and my salvation; whom shall I fear?The Lord is the stronghold of my life; of whom shall I be afraid?When evildoers assail me to devour my flesh—my adversaries and foes— they shall stumble and fall.Though an army encamp against me, my heart shall not fear;though war rise up against me, yet I will be confident.//This episode was written and recorded by Rev. Amy Lunde-Whitler. It was produced by Rev. Jim Keat. Background tracks include Button Mushrooms by Podington Bear and Light in the Dark by Moments.Visit www.trcnyc.org/BeStillAndGo to listen to more episodes from all five seasons of Be Still and Go.Visit www.trcnyc.org/Donate to support this podcast and other digital resources from The Riverside Church that integrate spirituality and social justice.
Kim Whitler is a Professor of Business Administration at the University of Virginia's Darden School of Business and the author of "Positioning for Advantage: Techniques and Strategies to Grow Brand Value". Kim spent nearly 20 years in the private industry in strategy and marketing roles at Procter & Gamble, as the general manager of the Breakfast Division for Aurora Foods, as the CMO of David's Bridal, the country's leading bridal apparel retailer, and as an officer of PetSmart. Kim has written over 350 articles as a Forbes senior contributor and has published in Harvard Business Review, The Washington Post, Ad Age, and many academic journals. She's been interviewed, cited, or quoted over 3,600 times in places like the Wall Street Journal, Bloomberg, New York Times, NBC, ABC, and The Associated Press. In this episode, Kim talks about how her first job pushed her to become a better writer, why she moved from private industry to academia, and how writing a book helped her academic career and goals to reach more people with her message. She also speaks about what surprised her in the publishing process (like having to wait two years for her book to be published, after she finished it), and Kim and Josh geek out a bit about the CMO role in the middle of the episode. If you're a marketer or need to know more about marketing, you'll enjoy this episode. Kim's Links: https://www.amazon.com/Positioning-Advantage-Techniques-Strategies-Brand/dp/0231189001 https://www.linkedin.com/in/kimwhitler/
Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. We discuss: What is positioning for advantage? Why it matters What's a superior brand? How to move forward positioning for your advantage And more... Join us. Check out her book here: https://amzn.to/3BiKSn8 --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
George Corbin is a Board Director at Edgewell Personal Care and is the COO of Onriva, a next-generation, AI-powered, travel marketplace. In this episode, Alan and George talk about his career path, which includes consulting through the boom and bust of the internet, becoming Chief Digital Officer at Marriott, leading their digital transformation, and making his way to a position on Edgewell's board. Throughout their conversation they discuss lessons learned through leading digital transformation, what that means for the marketing function, and marketers should think about leading a digital transformation. George says, “The best marketers are transformation agents,” and sometimes that means getting really good at being insightful with your customers and looking at the data. Listen in to hear more about digital transformations and the hot topics board members are currently discussing. In this episode, you'll learn: Getting digital transformation right Making your company a growth engine Opportunities for marketers on a board Key Highlights: [02:00] George's wrestling match with an octopus [04:10] George's start in marketing [10:34] Getting digital transformation right [18:57] Becoming a board director [21:48] Opportunities for marketers at the board level [26:11] Shifting to a mind of governance [31:20] “Hot or not”—what boards are talking about [38:55] George's advice for CMOs [45:26] An experience that defines George, makes him who he is today [48:33] George's advice to his younger self [50:14] What marketers should be learning more about [52:07] The brands and organizations George follows [55:42] The biggest threat or opportunity for marketers Resources Mentioned: George Corbin Edgewell Personal Care Onriva Marriott Mars Kim Whitler on Marketing Today discussing marketers on boards Kim's research: When and how Board Members with Marketing Experience Facilitate Firm Growth, by Kimberly A. Whitler, Ryan Krause, Donald R. Lehmann Stoicism (Wikipedia) Obstacle is the Way, Ryan Holliday Brands George mentions: Alibaba, Shopify, Onriva Alibaba's Erica Chan on Marketing Today Is Apple building an advertising platform? (9to5Mac.com) Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: George's LinkedIn: https://www.linkedin.com/in/georgecorbin/ George's Twitter: https://twitter.com/GeorgeCorbin1 Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
"Advent peace meets us at the edge and sits down as we remember. Advent peace holds our hand as we walk back through the grief and once again find ourselves in the joyful place of memory."What do you need to remember and grief during this Advent season?//Philippians 1:3I thank my God every time I remember you.//This episode was written and recorded by Rev. Amy Lunde-Whitler, the pastor at South Acton Congregational Church. It was produced by Rev. Jim Keat. Background tracks include Relinquish by Podington Bear and O Christmas Tree (Lights All Around) and O Little Town of Bethlehem by Kurtis Parks.• Visit www.trcnyc.org/BeStillAndGo to listen to more episodes from all eight seasons of Be Still and Go. • Visit www.trcnyc.org/Donate to support this podcast and other digital ministry resources from The Riverside Church that integrate spirituality and social justice. • Visit www.trcnyc.org/BeStillAndGo/#sign-up to receive new episodes by email. • Visit www.trcnyc.org/app to download the Riverside app.
Kimberly Whitler is the Frank M Sans Senior Associate Professor of Business Administration at the Darden School of Business at the University of Virginia. In this episode, Alan and Kim talk about the release of her new book Positioning for Advantage, which has been ranked number one in product management on Amazon. They also discuss what positioning is and what value marketers have to a business. Kim's opinion is to keep it simple. She says, “I think a lot of marketing is about making the choices that put you in the best position to win. A big part of that is you have to execute effectively, and complication often is the enemy of being able to implement.” Later in the episode, they also discuss influencers and how they can positively impact a business. Kim also shares her opinion on purpose and whether purpose may or may not be something your brand should be focused on. In this episode, you'll learn: How to bring learning to real-life situations Creating a sustainable advantage for your organization How influencers can be a key element to a marketing plan Key Highlights: [01:34] Kim's worst job ever [03:05] From marketing practitioner to academia [06:14] Why Kim wrote a book [11:13] What do marketers contribute to firm performance? [13:12] Creating a sustainable advantage [15:11] Forcing marketing choices [20:28] How Kim thinks about influencers [25:11] Weaponizing word of mouth [30:50] An experience that defines Kim, makes who she is today [33:40] Kim's advice to her younger self [35:14] The brands and organizations Kim follows [38:34] The biggest threat and opportunity for marketers today Resources Mentioned: Kimberly Whitler Positioning for Advantage: Techniques and Strategies to Grow Brand Value (book) Kim's last episode on Marketing Today Steve Momper, Darden Publishing Halftime (book) Stephen Hawking, Wang Junkai and Tencent example HBR Article: What Western Marketers Can Learn from China OatsOvernight Subscriber Program Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Kim's LinkedIn: https://www.linkedin.com/in/kimwhitler/ Kim's Twitter: https://twitter.com/KimWhitler Darden's Twitter: https://twitter.com/DardenMBA Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
Brands and their leaders are expected to get involved in matters impacting society. Increasingly, consumers are judging organizations on their purpose and ESG initiatives, making key decisions based on their perceptions.Social channels and platforms are where many of these conversations and activities take place. This podcast, featuring Coyne PR's Tim Schramm and the University of Virginia Darden School of Business' Kimberly Whitler, drills deep into the opportunities and pitfalls that await brands in this space.Harkening back to a recent Forbes article to which she contributed, Whitler speaks candidly about the dangers brands can face if they pick a side as they engage in activism. From there, Schramm offers counsel to organizations who get involved in causes and conversations with good intentions, but get reactions online that are nothing like they would have expected.These are just a couple of the topics tackled during Whitler's and Schramm's podcast with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in.
Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly Whitler About the Book: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive―that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”―understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools―from strategic positioning concepts to strategy mapping to influencer maps―Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life. About the Author: Dr. Kimberly A. Whitler is currently the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia's Darden School of Business. Previously, she spent nearly 20 years in general management, strategy, and marketing roles within the consumer packaged goods and retailing industries, managing global, U.S., and Eastern European-based businesses. She spent most of her career at Procter & Gamble and more recently served as the general manager of the Breakfast Division for Aurora Foods, the CMO of David's Bridal, the country's leading bridal apparel retailer, and as an officer of PetSmart, the U.S.' largest pet specialty retailer. She has written over 350 articles as a Forbes senior contributor and has published in Harvard Business Review, MIT Sloan Management Review, The Washington Post, Ad Age, and numerous academic journals and other publications. Her Forbes articles have garnered over 3,500,000 views, and she has been ranked as a Top Five influencer of CMOs, a Top 10 influencer of Tech B2B CMOs, and a Top 100 MarTech influencer. She has been interviewed, cited, or quoted over 2,100 times, including The Wall Street Journal, Bloomberg, The Washington Post, New York Times, NBC, ABC, USA Today, Entrepreneur, Fox Sports, Huffington Post, and a variety of international media outlets. And, interesting fact – she is an avid UVA men's basketball fan! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/positioning-advantage-kim-whitler
"We are not journeying alone. We are interconnected. We are each others' teachers."Who are you learning from during this season?//John 12:20-33Now among those who went up to worship at the festival were some Greeks. They came to Philip, who was from Bethsaida in Galilee, and said to him, “Sir, we wish to see Jesus.” Philip went and told Andrew; then Andrew and Philip went and told Jesus. Jesus answered them, “The hour has come for the Son of Man to be glorified. Very truly, I tell you, unless a grain of wheat falls into the earth and dies, it remains just a single grain; but if it dies, it bears much fruit. Those who love their life lose it, and those who hate their life in this world will keep it for eternal life. Whoever serves me must follow me, and where I am, there will my servant be also. Whoever serves me, the Father will honor.“Now my soul is troubled. And what should I say—‘Father, save me from this hour’? No, it is for this reason that I have come to this hour. Father, glorify your name.” Then a voice came from heaven, “I have glorified it, and I will glorify it again.” The crowd standing there heard it and said that it was thunder. Others said, “An angel has spoken to him.” Jesus answered, “This voice has come for your sake, not for mine. Now is the judgment of this world; now the ruler of this world will be driven out. And I, when I am lifted up from the earth, will draw all people to myself.” He said this to indicate the kind of death he was to die.//This episode was written and recorded by Rev. Amy Lunde-Whitler, the pastor at South Acton Congregational Church. It was produced by Rev. Jim Keat. Background tracks include Button Mushrooms by Podington Bear and Wolfe's End by Alsever Lake.Visit www.trcnyc.org/BeStillAndGo to listen to more episodes from all five seasons of Be Still and Go.Visit www.trcnyc.org/Donate to support this podcast and other digital resources from The Riverside Church that integrate spirituality and social justice.
Weaving together country and gospel, Celia uses her gifts to compose, sing, and inspire with songs that passionately explore the highs and lows of life. --- Send in a voice message: https://anchor.fm/david-ellingson/message
"God is present in this damp, drizzly season of your soul. God is present when it is all you can do to not methodically knock people's hats off. Breath deeply. Remember your baptism. God is with us, always."What reminds you that God is always with you?//1 Peter 3:18-22For Christ also suffered for sins once for all, the righteous for the unrighteous, in order to bring you to God. He was put to death in the flesh, but made alive in the spirit, in which also he went and made a proclamation to the spirits in prison, who in former times did not obey, when God waited patiently in the days of Noah, during the building of the ark, in which a few, that is, eight persons, were saved through water. And baptism, which this prefigured, now saves you—not as a removal of dirt from the body, but as an appeal to God for a good conscience, through the resurrection of Jesus Christ, who has gone into heaven and is at the right hand of God, with angels, authorities, and powers made subject to him.//This episode was written and recorded by Rev. Amy. Lunde-Whitler, the pastor at South Acton Congregational Church. It was produced by Rev. Jim Keat. Background tracks include Button Mushrooms by Podington Bear and Seattle Skyline by Moments.Visit www.trcnyc.org/BeStillAndGo to listen to more episodes from all five seasons of Be Still and Go.Visit www.trcnyc.org/Donate to support this podcast and other digital resources from The Riverside Church that integrate spirituality and social justice.
"This is a season of waiting in the middle of a year that has felt like one long season of waiting.”How has God been reviving you during this season of waiting?//Psalm 85:6-7Will you not revive us again, so that your people may rejoice in you?Show us your steadfast love, O Lord, and grant us your salvation.//This episode was written and recorded by Rev. Amy Lunde-Whitler, the pastor at South Acton Congregational Church. It was produced by Rev. Jim Keat. Background tracks include Button Mushrooms by Podington Bear and Seeking Clarity and Secret Place by Alex Fitch.• Visit www.trcnyc.org/BeStillAndGo to listen to more episodes from all eight seasons of Be Still and Go. • Visit www.trcnyc.org/Donate to support this podcast and other digital resources from The Riverside Church that integrate spirituality and social justice. • Visit www.trcnyc.org/BeStillAndGo/#sign-up to receive new episode by email. • Visit www.trcnyc.org/app or text TRCNYC to 77977 to download the Riverside app.
In this rare of edition of Solo Bang, Bang Biskit rants on the newly implemented lockdown orders from Michigan governor Whitler. In a heat of the moment episode, Bang goes off on everything from the lockdowns, to Whitmer, to sheeple and to the coronavirus itself. Listen to this episode and if you hear anything you disagree with email us @bangdangpodcast@gmail.com and let us know why you disagree, we are genuinely looking for other opinions, and hey you never know, you just might change our minds.
Part 2 with " Organizational Business Consultant" Tallman Whitler.Learn how to implement leadership techniques that can aid in profit.Maximize your gifts/talents with Godly Wisdom and proven organizational strategies.Apply Tallman Whitler's innovative SAM method (Systematic Approach to Management) to gain an edge in your business.Tallman Whitler's Website: http://cmileader.com/Tallman Whitler's LinkedIn: https://www.linkedin.com/company/tallman-whitler-consulting/about/SAM Method: https://docs.google.com/presentation/d/1nTCnzF9x68XurK73mzsJpru81h_PrdsIYRdrc6c5i5I/edit?usp=sharingWebsite: https://theyalacode.wixsite.com/mysiteEmail: info@theyalacode.comListen, Comment, Rate, and Subscribe on:Apple Podcast:https://podcasts.apple.com/us/podcast/yala-life-with-eurydice/id1521933203Stitcher Podcast:https://www.stitcher.com/podcast/yala-life-with-eurydiceGoogle Podcast:https://podcasts.google.com/search/Yala%20Life%20with%20EurydiceFollow "Yala Life with Eurydice on:Spotify, iHeart Radio, and DeezerMusic: Scott Holmes, Up Beat Party
Part 1 interview with "Organizational Business Consultant" Tallman Whitler who shares insider tips, and strategies to optimize your career as an employee.As a CEO, Large or Small Business owner learn how recognize and utilize the qualities of your employees, while working as a team.Create a quality culture environment beneficial in positions and profits for your career at any level.Tune in for Part 2 on "Career Thursday", on October 29th, with Tallman Whitler and receive a special skill set for immediate results in your career.Website: https://theyalacode.wixsite.com/mysiteEmail: info@theyalacode.comListen, Comment, Rate, and Subscribe on: Apple Podcast:https://podcasts.apple.com/us/podcast/yala-life-with-eurydice/id1521933203Stitcher Podcast:https://www.stitcher.com/podcast/yala-life-with-eurydiceGoogle Podcast:https://podcasts.google.com/search/Yala%20Life%20with%20EurydiceFollow "Yala Life with Eurydice on:Spotify, iHeart Radio, and DeezerMusic: Scott Holmes, Up Beat Party
Humans are busy-bodies. It’s almost second-nature to us, especially in Western culture, to fill our schedules beyond capacity. We think we can do it all; but sometimes we do so much that we forget to leave room for the Holy Spirit to do Her work. We try to fill in all the blanks when, in reality, that’s just not possible. It’s okay to let go and leave room for God.Rev. Amy Lunde-Whitler is here to remind us to not apologize for being busy, but also to not glorify it. She reminds us to take a moment to breathe, to spend some time outside, to leave room for God to do some of the work in our lives and in the world. As she tells it, we are human BE-ings, not human DO-ings.Join Pastors Amy and Kelsey as they dig into how we can lean into our humanness to connect more deeply with God, with ourselves, and with others.--Rev. Amy Lunde-Whitler serves South Acton Church, United Church of Christ in Massachusetts. Born and raised in an evangelical environment in Houston, Texas, Rev. Amy adopted the United Church of Christ as her home after discerning a call to ministry. Why? After being raised inside a church community where her call was not welcomed, she wanted a church family where everyone was welcome. She found it in the UCC. Rev. Amy received a Masters of Divinity at Western Theological Seminary in Holland, Michigan. She is married to Dr. Joshua Lunde-Whitler and together they have a son. Rev. Amy enjoys coffee (decaf), is a knitter and an aspiring yogi. She has a deep love for Celtic Spirituality and for intergenerational ministry. She often proclaims: “Our children and youth save us. They teach us faith. They are the church today.”
“What our hearts yearn for, what our souls ache for is a God who walks with through the broken shards of our messy lives.”How do you know that God is with you, especially in times like this?//Exodus 17:1-7From the wilderness of Sin the whole congregation of the Israelites journeyed by stages, as the Lord commanded. They camped at Rephidim, but there was no water for the people to drink. The people quarreled with Moses, and said, “Give us water to drink.” Moses said to them, “Why do you quarrel with me? Why do you test the Lord?” But the people thirsted there for water; and the people complained against Moses and said, “Why did you bring us out of Egypt, to kill us and our children and livestock with thirst?” So Moses cried out to the Lord, “What shall I do with this people? They are almost ready to stone me.” The Lord said to Moses, “Go on ahead of the people, and take some of the elders of Israel with you; take in your hand the staff with which you struck the Nile, and go. I will be standing there in front of you on the rock at Horeb. Strike the rock, and water will come out of it, so that the people may drink.” Moses did so, in the sight of the elders of Israel. He called the place Massah and Meribah, because the Israelites quarreled and tested the Lord, saying, “Is the Lord among us or not?”//This episode was written and recorded by Rev. Amy Lunde-Whitler. It was produced by Rev. Jim Keat. Background tracks include Button Mushrooms by Podington Bear and My Neighborhood and 25 Thousand Miles by Goldmund.Visit www.trcnyc.org/BeStillAndGo to listen to more episodes from all five seasons of Be Still and Go.Visit www.trcnyc.org/Donate to support this podcast and other digital resources from The Riverside Church that integrate spirituality and social justice.Rev. Amy Lunde-Whitler I the pastor at South Acton Congregational Church, just outside of Boston, Massachusetts. This season of Be Still and Go is supported in part by Convergence as they help share each episode with their community. (You should do the same!) Convergence a network that supports the reshaping of organizations, congregations and leaders engaged in an age of movement from “organized religion” to “organizing religion” driven by the values of an inclusive, progressive theological vision for a more just world for all. Visit www.convergenceus.org to find out more.
“What our hearts yearn for, what our souls ache for is a God who walks with through the broken shards of our messy lives.”How do you know that God is with you, especially in times like this?//Exodus 17:1-7From the wilderness of Sin the whole congregation of the Israelites journeyed by stages, as the Lord commanded. They camped at Rephidim, but there was no water for the people to drink. The people quarreled with Moses, and said, “Give us water to drink.” Moses said to them, “Why do you quarrel with me? Why do you test the Lord?” But the people thirsted there for water; and the people complained against Moses and said, “Why did you bring us out of Egypt, to kill us and our children and livestock with thirst?” So Moses cried out to the Lord, “What shall I do with this people? They are almost ready to stone me.” The Lord said to Moses, “Go on ahead of the people, and take some of the elders of Israel with you; take in your hand the staff with which you struck the Nile, and go. I will be standing there in front of you on the rock at Horeb. Strike the rock, and water will come out of it, so that the people may drink.” Moses did so, in the sight of the elders of Israel. He called the place Massah and Meribah, because the Israelites quarreled and tested the Lord, saying, “Is the Lord among us or not?”//This episode was written and recorded by Rev. Amy Lunde-Whitler. It was produced by Rev. Jim Keat. Background tracks include Button Mushrooms by Podington Bear and My Neighborhood and 25 Thousand Miles by Goldmund.Visit www.trcnyc.org/BeStillAndGo to listen to more episodes from all five seasons of Be Still and Go.Visit www.trcnyc.org/Donate to support this podcast and other digital resources from The Riverside Church that integrate spirituality and social justice.Rev. Amy Lunde-Whitler I the pastor at South Acton Congregational Church, just outside of Boston, Massachusetts. This season of Be Still and Go is supported in part by Convergence as they help share each episode with their community. (You should do the same!) Convergence a network that supports the reshaping of organizations, congregations and leaders engaged in an age of movement from “organized religion” to “organizing religion” driven by the values of an inclusive, progressive theological vision for a more just world for all. Visit www.convergenceus.org to find out more.
As I was preparing for the talk I gave last week about voice search and the shifts in how our customers are seeking information about our products and services, I created a document of bonus content. It included references to several interesting marketing statistics and trends and a few points mentioned by other presenters during the 2 1/2-day module, Leading the Strategic Enterprise. As a news brief, I've recorded part of the bonus content here for you in Episode 15 of Agile Digital Business. This episode is 6:30 minutes in length. Here are the time codes and themes of the episode: 0:34 Introduction to this brief, news episode that features part of the content that I shared with students at the end of my session last week as bonus content. I was teaching about voice search and preparing our businesses for the digital realm. :49 Mention of the book by Mark W. Schaefer, Marketing Rebellion: The Most Human Company Wins 1:02 Reference to Episode 12 of the podcast where I provide a short commentary about Mark's book, Marketing Rebellion. 1:33 Maintain a customer focus 1:43 Insight from Jagdish Sheth who was a guest on Episode 190 of the Marketing Book Podcast, hosted by Douglas Burdett. 1:59 I mention the book, The 4 As of Marketing by Jagdish Sheth and Rajendra Sisodia. The 4As are Acceptability, Affordability, Accessibility and Awareness. Douglas Burdett and Jagdish Sheth talk about the 4As and how they differ from the 4 Ps - product, place, promotion and price. There was discussion about how the 4Ps can sometimes be internally focused. 2:30 Jagdish mentions the trend of having a marketing officer report in to a finance position. He talks about the differences when a CMO reports in to the CEO. 3:11 Another section of the Bonus Content is about the question of "who is in charge of our digital footprint?" 3:23 "Digital disrespects departments," according to international consultant and instructor, Taru Jain, CEO of Futuremarketer. He teaches in the Digital Marketing Certificate program offered by Rutgers University. He regularly posts interesting content on digital marketing and future trends in LinkedIn. I suggest that you follow him in the social media platform to keep up with the news he is sharing on a regular basis. 3:59 Joe Urbany, professor of marketing at the University of Notre Dame, taught in a professional development session for executives last week at the university. He shared information from research by Whitler, Krause and Lehmann on the percentages of people on boards of directors with marketing experience. (the average was 2.6 percent). Whitler, Krause and Lehmann research in 2015, shows that including a person with marketing experience on the board can create positive impact on shareholder value. 4:46 I share insights from Marcus Sheridan whom I have heard speak on several occasions at Social Media Marketing World Conference. 5:15 Mention of the predictions that video along the pathway to purchase for 80 percent of the purchasing decisions in 2019. 5:27 He suggests that we have a video available for each of the 7 questions that our customers ask most frequently about our products or services. He also recommends that we take the 7 videos and mesh them together for an "80% video," which is a video that answers the questions that are getting asked 80% of the time. 6:11 Thank you for listening to Agile Digital Business podcast, with host, Vickie Maris. 6:18 Let's go out and teach, inspire and connect! You can join the online community of Agile Digital Business listeners here: https://patreon.com/vickiemaris
This week on “Marketing Today,” we revisit one of our earlier episodes. In it, Alan talks with Kim Whitler, an assistant professor in the marketing department at the University of Virginia’s Darden School of Business. Prior to joining the world of academia, Whitler was head of marketing strategy at PetSmart and served as CMO for both Beazer Homes and David’s Bridal. She’s also written for Forbes on issues facing C-level marketing leaders today. During the course of their discussion, they talk at length about research Whitler was conducting at the time, the results of which were recently published in the Journal of Marketing in an article titled, “When and How Board Members with Marketing Experience Facilitate Firm Growth.” They also touched on how it’s critical for a CMO to not only understand how their competencies should dovetail with their role, but also what their organization’s expectations are for them. And lastly, she made this comment on what marketing means for companies seeking to grow: “In a world where growth is more challenged, marketing becomes more important. Because marketers are the engine for growth in the company.” Highlights from this week’s “Marketing Today” podcast include: What is marketing performance and how do you measure it? (2:12) Whitler discusses the impact marketers have at the board level. (4:06) Historically, marketers have been underrepresented on boards. (6:29) Whitler gives her take on how a CMO’s competencies should sync with their role. (9:51) On building a team: Whitler observes that some people’s work ethic doesn’t match their aspirations and expectations. (18:52) Whitler comments on where marketing is headed and what the CMO of the future will look like. (24:32) Whitler is fascinated with turnaround brands. (30:42) Support the show.
In this podcast session, I had the opportunity to speak again with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group – a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform marketing from a cost centre to a revenue centre. In it, we discussed the topic of marketing enablement, which is an emerging marketing function. Specifically, we consider what it is and how it could help B2B companies align marketing and sales to drive revenue growth. For those not familiar with Debbie, she is a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is also the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. Having coined the term “Revenue Marketer” in 2010, Debbie is considered, by many, to be the “original” revenue marketer. Debbie is also a Ph.D. candidate, and her dissertation topic is on how the CMO adopts financial accountability in an e-marketing environment. Enjoy! Show Links Connect with Debbie on LinkedIn About Debbie Qaqish The Pedowitz Group [ARTICLE] What Is Marketing Enablement and Why Do You Need It? — By Debbie Qaqish [VIDEO] Thomas Barta — Keynote: The 12 Powers of a Marketing Leader (2017) [ARTICLE] Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) — By Scott Brinker [ARTICLE] The New Customer Journey Maze: 5 Implications For Marketers — By Kimberly A. Whitler Books Mentioned [BOOK] Rise of the Revenue Marketer People Mentioned Thomas Barta, Author: The 12 Powers of a Marketing Leader Alex Simoes, Senior Director of Customer Experience Market Adoption at Sysco LABS at Sysco Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech Kimberly A. Whitler, Assistant Professor, Darden School of Business, University of Virginia
Let's talk about leadership. Our guest today comes from the world of brand management and is actively advocating for CMOs. She is a staunch believer in the importance of leadership in marketing and the importance of shaping new leaders from the classroom to the boardroom. Kim Whitler is an Assistant Professor of Business Administration at the University of Virginia’s Darden School of Business. Prior to teaching, Kim spent nearly 20 years in general management and leadership roles, including serving as a brand management executive at Procter and Gamble and CMO at David’s Bridal. Kim’s work focuses on understanding how c-level roles, characteristics, and decisions impact a firm’s marketing performance. She is a researcher with numerous academic articles featured in publications such as The Journal of Retailing, The Academy of Management Journal, and the Marketing Science Institute Series. She is also a contributor to Forbes and CMO.com and has authored over 100 articles. Kim shares her thoughts on educating future leaders and creating effective relationships between business leaders in different roles. Stay tuned to hear about Kim’s transition from 2 decades in business to being a professor at the Darden School of Business and how she is advocating for CMOs. In This Episode The importance of financial planning How to advocate for CMOs Understanding roles in marketing Educating CEOs Women on boards Quotes in This Episode “People live the first half of their lives for status, money, material stuff, and then they hit this thing called a midlife crisis because they realize none of that matters. And all of a sudden they start thinking about what their life will mean... So I basically said my goal was to retire at 40, and at 40 I wanted to do whatever I wanted to do regardless of money or status because I thought it would make a difference.” —Kim Whitler “If the CEO isn’t designing the role correctly... they are setting up the CMO to fail.” —Kim Whitler “When I look at a football team they all look the same to me, they’re all football players. But yet people who understand football know that a quarterback is very different from a punt returner, from a receiver. These are different roles. And yet a lot of marketers don’t realize that there are very different roles, CEOs don’t realize it, and executive recruiters don’t realize it.” —Kim Whitler “Very few marketers are on boards. Less than 3% of board members are marketers. So, a general question is: Should they be? Do marketers on boards matter? Do they help? Under what conditions do they help? And so, I’ve been spending the last eight years working on research to address this question.” —Kim Whitler “The CMO is supposed to go change the growth trajectory of the firm, but they don't have any influence on pricing, they don’t manage the product, they don’t manage the product pipeline, they aren’t influential on distribution, all they manage is promotion. So, part of what needs to happen is educating the CEO on what it takes to impact growth.” —Kim Whitler “There’s a lot of pressure from society to be a certain way. You know? Students come out at 18 and they’ve had a heavy, heavy dose of serving others. That’s terrific. It’s good for our culture and America, but then they feel guilty doing something for themselves, they feel guilty wanting to have a position that pays more money. So, part of my thing is to be very true to yourself .” —Kim Whitler Resources Follow Kim on Twitter and LinkedIn Read Kim's work at Forbes Kim at UVA’s Darden School of Business