Eat Capture Share - a podcast for food bloggers

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Do you love food, photography and social media? Are you a food blogger, food instagrammer, food photographer or content creator eager to hone your creative craft and leverage your social media presence? Then the EAT, CAPTURE, SHARE podcast is for you! Join your host food photographer, stylist and e…

Kimberly Espinel


    • May 21, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 44m AVG DURATION
    • 159 EPISODES

    Ivy Insights

    The Eat Capture Share podcast is an exceptional resource for food bloggers and content creators in the food industry. Hosted by Kimberly, the podcast offers insightful interviews, practical tips, and inspiring episodes that cover a wide range of topics related to food photography, styling, and the business of content creation. Kimberly's calming voice and thoughtful questions make her an excellent host, creating a warm and welcoming atmosphere for listeners. The show provides an invaluable community and a secret weapon for anyone looking to build a sustainable workflow and successful business in the food blogging world.

    One of the best aspects of this podcast is its comprehensive coverage of all things related to food blogging. From practical tips on food photography and styling to thoughtful discussions on the business side of content creation, Eat Capture Share has it all. The episodes are filled with valuable information from talented guests who share their expertise and experiences. This podcast serves as an invaluable resource for both beginners just starting out in the industry and experienced individuals looking to take their business to the next level. The variety of topics covered ensures that there is something for everyone, making it a must-listen for any aspiring or established food blogger.

    While it's challenging to find any negatives about this podcast, one potential drawback could be that some listeners might prefer more focus on specific aspects of food blogging rather than covering a wide range of topics in each episode. However, this can also be seen as a strength since it allows for a well-rounded understanding of various aspects within the industry.

    In conclusion, The Eat Capture Share podcast is an exceptional resource for anyone interested in pursuing a career in food blogging or content creation within the food industry. Kimberly's honest and insightful interviews provide valuable tools and lessons that are applicable to both the creative and business sides of photography. With its informative episodes, supportive community, and inspiring content, this podcast is a must-listen for anyone looking to grow their audience or business in the world of food media.



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    Latest episodes from Eat Capture Share - a podcast for food bloggers

    Instagram ad strategies for food photographers

    Play Episode Listen Later May 21, 2025 39:06


    In today's BONUS episode (159) of the EAT, CAPTURE, SHARE podcast, I'm joined by Zach Spuckler, founder of the online marketing company Heart, Soul & Hustle and host of the podcast by the same name. Zach takes us through a clear, practical A-Z on everything you need to know about Instagram and Facebook ads, making this often intimidating topic feel accessible and actionable for creatives like you. We dive into why understanding the basics of social media advertising is so important and how ads can help you grow and sustain your creative business. If you've never ventured into the world of Instagram ads, or if you've dabbled with boosted posts and felt underwhelmed, THIS is the episode for you. Here's what else you can expect from today's episode...Zach introduces himself.Zach explains how food photography led him into online marketing.Zach reveals the three key things to think about for anyone starting to advertise their food photography business!Zach talks about when (and if!) to hit the 'boost' button on Facebook or Instagram.Zach explains why it's in your best interest to learn how to use the Ads Manager on FaceBook and Instagram.Zach shares the biggest mistake new entrepreneurs make with ads on social media.Zach gives his best advice for food photographers and food bloggers starting to run ads on a budget.Zach gives his top tips for food photographers using ads to attract new business. LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyZach's website, Instagram and FaceBookZach's podcast episode on his core ad strategy for 2025Are Instagram ads worth it? – Eat Capture Share podcast episode number 21Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find the full show notes HEREFind my Instagram HERE 

    How to go from vegan enthusiasts to creators of a global food brand: The journey of The Happy Pear

    Play Episode Listen Later May 7, 2025 49:52


    In today's BONUS episode (158) of the EAT, CAPTURE, SHARE podcast, we dive into the incredible story of The Happy Pear — from small-town vegan enthusiasts to creators of a plant-based movement that's inspired millions around the world. We chat about how social media transformed their journey from a local café to a thriving global community, and what makes their brand new cookbook, The Happy Pear 20, so special. Their passion for farm-to-fork sustainability is so contagious, you might just find yourself rethinking your next grocery shop! Whether you're a foodie, entrepreneur, or just someone looking for a little extra feel-good energy in your day this episode is for you!Here's what else you can expect from today's episode:Steve from The Happy Pear introduces himself.We chat about how Steve and Dave kickstarted their plant-based revolution and turned passion into purpose.Steve shares his unmissable advice for anyone dreaming of taking their food brand and turning it into a thriving business.Steve shares the transformative moments that drove the growth of The Happy Pear brand.Steve gives a behind-the-scenes glimpse into how The Happy Pear uses and grows their social media and business.Steve explains how he and Dave find inspiration, even after 20 years.Steve shares why they believe success isn't about size — and the surprising lessons behind ‘bigger isn't always better'.Steve chats about the part of the business that lights him up the most, and why it keeps him showing up with so much joy.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyThe Happy Pear's Instagram and websiteThe Happy Pear 20 bookGiveaway! Remember to share this podcast episode on your Instagram stories by the 21st of May 2025, for a chance to win a copy of The Happy Pear 20 book. Tag @thelittleplantation and @thehappypear so we don't miss it!Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find the full show notes HEREFind my Instagram HERE 

    How to go from 10K to 100K followers on Instagram!

    Play Episode Listen Later Apr 23, 2025 38:14


    In today's episode (157) of the EAT, CAPTURE, SHARE podcast, I'm chatting with entrepreneur, influencer and content creator based in Lyon, France, Caroline Fazeli.  We talk about how Caroline started on Instagram, the secret to her rapid growth on Instagram and the one thing that changed EVERYTHING on Caroline's content creation journey. Caroline's infectious, no nonsense, upbeat outlook will inspire you to up your Instagram game AND your followers!Here's what else you can expect from today's episode...Caroline introduces herself.Caroline talks about how she used Instagram to grow her business.Caroline shares her honest opinion about attending one of our in-person retreats. Caroline reveals how she posted content every day for three months and what she learned from it.Caroline talks about the pros and cons to going viral.Caroline gives her best advice for consistently creating and posting content.Caroline shares the valuable lesson she learned from burn out!Caroline gives her top tips for growing on Instagram if you have no time and no resources! LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyCaroline's website and InstagramLyon Wine Tasting on InstagramNiko, a Lyon food photographerQuarantine cooking: virtual round table discussion – Eat Capture Share podcast episode number 40Form Nutrition. Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find out more about my online Foundation Food Photography and Food Styling Course HEREFind out more about my Fearless Focus Mastermind & Mentoring Program HEREAdvanced food videography and lifestyle photography workshop - Finland. Read more about it in this blog post HEREViola Minerva on InstagramFind out more about my free Instagram Food Photography Challenge HEREFind the full show notes HEREFind my Instagram HERE 

    Building a sustainable Instagram strategy with heart

    Play Episode Listen Later Apr 9, 2025 45:41


    In today's episode (156) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the lovely Madison Wetherill, host of The Vine Podcast. We're spicing things up and Madison is interviewing me in one of my most personal interviews yet!We talk about why storytelling is still such a powerful way to connect and why niching down may no longer be the best way forward in your creative business. Plus, in sharing my own personal story of creativity, burnout and choosing to say no to £10,000s in money this year, I hope there's something in this episode that meets you right where you're at!Here's what else you can expect from today's episode...I share how I started as a food content creator.I give my top tips for connecting with your audience on Instagram.I talk about the most effective strategies for authentic storytelling.I explain why it's important to have different ways to connect with your audience on social media.I share how I lost--and then re-found--my creative spark last year.I give my best advice for avoiding creative burnout.I reveal how to balance your business needs while keeping the heart in your content.I make my Instagram predictions for 2025 and beyond.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyMadison's website, Instagram and The Vine podcastBalancing Instagram Strategy with Connection with Kimberly Espinel – The Vine Podcast episode 210How to Leverage Instagram as a Food Blogger with Kimberly Espinel – The Vine Podcast episode 123Why you need to start a blog today! – Eat Capture Share podcast episode number 91Why personal branding matters - Eat Capture Share podcast episode number 153Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Offer valid until 11th April 2025.Find out more about my Fearless Focus Mastermind & Mentoring Program HEREFind the full show notes HEREFind my Instagram HERE 

    Is Substack for you?

    Play Episode Listen Later Mar 26, 2025 43:45


    In today's episode (155) of the EAT, CAPTURE, SHARE podcast, I'm talking with author, photographer and podcaster Sara Tasker. We chat about how recipe creators and food photographers can best use Substack and why having a Substack is TOTALLY worth it. Sara's tips are essential for every food creator, photographer or creative business owner, no matter where you are in your journey. You're going to want to come back to this episode again and again!Here's what else you can expect from today's episode...I share some exciting news!Sara introduces herself.Sara explains exactly what Substack is.Sara gives the pros and cons of starting on Substack vs starting a blog.Sara talks about how to start and grow your Substack newsletter.Sara shares how Substack can complement your marketing strategy.Sara gives her top tips for encouraging your Substack subscribers to pay for your newsletter.Sara gives her best advice for how to price your Substack newsletters.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Sara's Instagram, podcast, Substack and bookJosie George Porridge Brain on SubstackHow to build community on Instagram, with Sara Tasker – Eat Capture Share podcast episode number 25Investing in yourself, with Kimberly Espinel – Hashtag Authentic episode 97Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Offer valid until 11th April 2025.Choosing a creative life, with Viola Virtamo (re-release) – Eat Capture Share podcast episode 81Advanced food videography and lifestyle photography workshop – Finland 2025. Read more about it in this blog post HERE.Find the full show notes HEREFind my Instagram HERE 

    Strategies to build and monetize your audience

    Play Episode Listen Later Mar 12, 2025 45:45


    In today's episode (154) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the wonderful Megan Porta, host of the Eat Blog Talk podcast. We're switching things around and Megan is interviewing me in an episode packed full of actionable tips which first aired on her show.We talk about why it's important not to get caught up in making your videos 'perfect', and how to build your audience and monetize your Instagram. I'm confident that there is an insight here that will help you take your Instagram to the next level!Here's what else you can expect from today's episode...I talk about how I got my book deal.I reveal common qualities shared by the most successful creators I interviewed for my book.I share exactly how videos can help you reach your audience more effectively.I give my top tips for better connecting with your followers and improving engagement.I share THE secret sauce that will help your content perform better.We talk about the key mistakes food content creators make that stop them from growing.I share my best advice for how to improve your Instagram reels NOW.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Megan's website, Instagram and the Eat, Blog, Talk podcastSecrets of Top Instagram Food Creators – Strategies to Build and Monetize Your Audience with Kimberly Espinel – Eat Blog Talk episode 6295 Photography Styling Tips, Plus How To Find Your Own Unique Visual Identity with Kimberly Espinel – Eat Blog Talk episode 360The #eatcaptureshare food reels challenge is back! Read all about it and sign up in this blog post HERELondon videography & food styling workshop 2025. Read more about it in this blog post HEREFind the full show notes HEREFind my Instagram HERE

    Why personal branding matters!

    Play Episode Listen Later Feb 26, 2025 40:36


    In today's episode (153) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Madison Wetherill, founder and CEO of Grace + Vine Studios, a web design company creating sites for food bloggers and food content creators. We talk about how to improve your website for a better consumer experience and more revenue in your business. Madison's done the research, so you don't have to! Just grab a cup of tea, a pen and a piece of paper, and be ready to absorb all of the wisdom Madison shares in this unmissable episode.Here's what else you can expect from today's episode... Madison introduces herself.Madison defines personal branding and explains why it's essential for food photographers and food bloggers.Madison reveals how to navigate the threat of AI.We talk about how to allow your blog posts to better reflect your brand.Madison talks about user experience and why it matters.Madison shares her top tips for how to most effectively combine personal branding, user experience and SEO.Madison gives her best advice for what to do when your audience isn't growing.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Madison's website, Instagram and The Vine podcastBalancing Instagram Strategy with Connection with Kimberly Espinel – The Vine Podcast episode 210How to Leverage Instagram as a Food Blogger with Kimberly Espinel – The Vine Podcast episode 123Why you need to start a blog today! – Eat Capture Share podcast episode number 91Find out more about my in-person, 1-2-1 workshops HERELondon videography & food styling workshop 2025. Read more about it in this blog post HEREFind the full show notes HEREFind my Instagram HERE 

    The future of food content creation

    Play Episode Listen Later Feb 12, 2025 55:21


    In today's episode (152) of the EAT, CAPTURE, SHARE podcast, I'm talking with the amazing Jillian Leslie, host of the Blogger Genius podcast and founder of MiloTreeCart. We're changing it up today and Jillian is interviewing me in an episode recorded for her show! We chat about why content creators' authenticity matters so much right NOW and how to keep up with the ever-evolving social media scene. Get out your pen and notebook because you'll want to come back to these Instagram tips again and again.Here's what else you can expect from today's episode...I explain why every creative needs a blog.I reveal the most important thing every content creator should do to connect with audiences on social media.We talk about why food photographers and food content creators shouldn't feel threatened by AI.I give my top tip for growing your Instagram audience in 2025.I outline the super easy strategy I use to figure out what content resonates with my audience the most.I give my best advice for increasing engagement.I share the risk I took last year to avoid burnout and why it was the BEST decision ever!I give my best tip for staying relevant in the constantly evolving social media landscape.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Jillian's Instagram, podcast The Blogger Genius, websites MiloTreeCart and Catch My PartyHow to earn an income with digital products! – Eat Capture Share podcast episode number 148My episode on The Blogger Genius - The Future of Blogging: Why Authenticity Beats AI Every TimeMy episode on The Blogger Genius in 2020 - How to Grow a Successful Business Teaching What You KnowLondon videography & food styling workshop 2025. Read more about it HEREFind out more about my food photography workshops HERE The art of food styling with Silvia Bifaro – Eat Capture Share podcast episode number 23Choosing a creative life, with Viola Virtamo – Eat Capture Share podcast episode number 81Find the full show notes HEREFind my Instagram HERE

    The biggest food photography & Instagram trends for 2025

    Play Episode Listen Later Jan 29, 2025 53:37


    In today's episode (151) of the EAT, CAPTURE, SHARE podcast, I'm looking into the future with photographer and author Gabriel Cabrera, and plant-based nutritionist and cookbook author Gigi Grassia. We predict trends on the rise in the food blogging, food photography and content creation spaces. This is the 2025 sneak peek you don't want to miss! Here's what else you can expect from today's episode...Gabriel and Gigi introduce themselves.Gigi gives her top tips for what audiences really want from food content creators on Instagram.Gabriel gives his best advice for how to stand out and get noticed by brands on social media in 2025!Gigi and Gabriel talk about how they are diversifying their content and why this is a must in 2025.Gabriel and I talk about an emerging colour trend you need to know about.Gigi delves into the rise of a food group's popularity and why it's the trend to watch for food bloggers.LINKS MENTIONED:Get 45% off the Magic Mind bundle with with my link, hereOrder my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyGabriel's website, Instagram and book Mood DrinksGigi's Instagram, Tiktok and YouTubeGigi's book Plant ProteinHow to evolve as a photographer with Gabriel Cabrera – Eat Capture Share Podcast episode number 55The biggest food photography & Instagram trends for 2024 – Eat Capture Share Podcast episode number 129Find full show notes HEREFind my Instagram HERE 

    Creating Viral Food Content on Instagram

    Play Episode Listen Later Jan 20, 2025 65:08


    In today's episode (150) of the EAT, CAPTURE, SHARE podcast, I'm sharing an episode of the Food Blogger Pro podcast, where – in a twist to our usual format – I am the one being interviewed by the incredible Bjork Ostrom, host of the show and founding member of Pinch of Yum.We talk about what it really takes to grow a loyal audience on Instagram and how to navigate the ever-evolving social media landscape. This episode will inspire you to revamp your social media strategy using my tried and tested formula for creating viral food content!Here's what else you can expect from today's episode...I share how you can get feedback on your Instagram from me!I talk about what it was really like to leave my 9-5 and run The Little Plantation.I give my top tips for successfully working with brands.I share my insights into scaling up your business.I talk about the number one thing I did that helped me become profitable as a food blogger and photographer!I reveal the ultimate formula for creating viral and irresistable food content on Instagram.I share the four most common traits among successful food creators on Instagram TODAY!LINKS MENTIONED:Get 45% off the Magic Mind bundle with with my link, hereOrder my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyBjork's website Food Blogger Pro and InstagramPinch of YumHow to monetise your food blog with Bjork Ostrom – Eat Capture Share Podcast episode number 73Behind the scenes of my food photography biz – Eat Capture Share Podcast episode number 69The Little PlantationInstagram coaching power hourFind full show notes HEREFind my Instagram HERE 

    Website and blog strategies that work!

    Play Episode Listen Later Dec 4, 2024 47:47


    In today's episode (149) of the EAT, CAPTURE, SHARE podcast, I'm chatting with business coach and strategist, Jenny Melrose. We talk about how to work with brands that want to create content beyond social media, why having a website or blog is still EVERYTHING in 2024/2025, and so much more. Jenny's enthusiasm for creative entrepreneurs is so infectious you'll be inspired to start or revamp your website today! Here's what else you can expect from today's episode...I share some news.Jenny introduces herself.Jenny explains why it's still essential for food content creators to have a blog or website.We discuss how food content creators can utilise AI to increase their revenue (as well as pitfalls to avoid).Jenny reveals the top elements that all profitable websites share (and one common mistake!).Jenny talks about how food stylists and food photographers can use their websites to find more clients.Jenny gives her top tips to guarantee your website or blog is at the top of a Google search.We talk about how to repurpose old content so it can get more traffic NOW.Jenny shares her best advice for how to use social media to interact with your customers.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyJenny's website, Instagram and FacebookJenny's bookHow to pitch brands, with Jenny Melrose - Eat Capture Share Podcast episode number 39Jenny's Influencer Entrepreneur Podcast episode on How AI is shaping the future of bloggingMy entire launch plan revealed! – Eat Capture Share Podcast episode number 143My episode on Jenny's Influencer Entrepreneur podcast on How Instagram live video works to build your brandFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

    How to earn an income with digital products!

    Play Episode Listen Later Nov 20, 2024 48:46


    Welcome to season 13 of the show! In today's episode (148) of the EAT, CAPTURE, SHARE podcast, I'm talking with the founder of MiloTreeCart and host of The Blogger Genius podcast, Jillian Leslie. We chat about how food creators are successfully selling their knowledge and expertise as digital products, the importance of turning your social media followers into email subscribers and why digital freebies are essential to your creative business. This episode will give you the confidence to recognise your true value - make sure you take notes!Here's what else you can expect from today's episode... Jillian introduces herself.Jillian gives her best advice for how to successfully monetize your blog or website.Jillian gives step-by-step instructions for turning your followers into customers.Jillian shares her tried and tested method for creating compelling digital products.Jillian explains how to identify your niche as a creator.We chat about the pitfalls and how to avoid them when creating digital freebies.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyJillian's Instagram and her podcast The Blogger Genius Jillian's websites MiloTreeCart and Catch My PartyJillian's free AI prompts to help you create freebiesJillian's 13 AI prompts to write your e-book My episode on The Blogger Genius - The Future of Blogging: Why Authenticity Beats AI Every TimeMy episode on The Blogger Genius in 2020 - How to Grow a Successful Business Teaching What You Know5 reasons I switched to Flodesk (and why every creative should too!). Read more about it in this blog post HEREHow to start a mailing list. Your 10 list building questions answered! Read more about it in this blog post HEREFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

    Are you ready to publish your cookbook?

    Play Episode Listen Later Oct 30, 2024 50:09


    In today's BONUS episode (147) of the EAT, CAPTURE, SHARE podcast, I'm talking with food content creator, nutritionist and author of Nourished Kitchen cookbook, Erica Rodriguez. We chat about how Erica self-published Nourished Kitchen, what it really cost to bring the book to life and how she managed to get it stocked in some of the best London bookstores. This episode will give you all the advice you need to turn your dream book into reality. Here's what else you can expect from today's episode...I share some exciting news about what's coming up soon! Erica introduces herself.Erica gives the 3 key reasons why self publishing is better than traditional publishing!Erica shares her unmissable advice for creatives thinking about self-publishing.Learn Erica's top strategies for bringing a cookbook to life from design to printers.Hear the exciting story of how Erica managed to get her cookbook stocked in one of London's most iconic bookstores.Wondering about the costs? Erica shares a transparent breakdown of her self-publishing budget, showing the real costs behind turning a dream into a physical product.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyErica's website, cookbook and InstagramErica's UK-based printer Bell & BainUpwork for finding people to help with self-publishingCollege of Naturopathic Medicine (CNM)How to self publish a best selling book with Fiona Humberstone – Eat Capture Share Podcast episode number 37Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

    Are you ready to pivot?

    Play Episode Listen Later Oct 16, 2024 50:02


    In today's must-listen BONUS episode (146) of the EAT, CAPTURE, SHARE podcast, I sit down with food content creator Edita Kaite, a former FOUNDATION student and Fearless Focus mentee, to uncover the bold move that changed everything. Edita reveals how she courageously walked away from an Instagram audience of over 20K followers to launch a brand-new account—and skyrocketed to success! She shares why letting go of her niche, after years of dedicated work, was the game-changing pivot she needed.If your Instagram growth feels stuck or you're seeking fresh ideas, Edita's story and expert tips will inspire you to take action and find your own path to success! Here's what else you can expect from today's episode...Edita introduces herself.Edita shares why she felt the need to leave her own Instagram account behind and start afresh!Edita explains how exactly she pivoted her content and built a brand new audience.Edita reveals her best advice for creating food content that goes viral.Edita outlines what to do if you're thinking about a content niche pivot!Edita explains how she shifted from photography to videography.Edita talks about how she now monetizes her content and works with brands.I give my top tip for keeping my voice-overs fresh.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyEdita's Instagram, TikTok and websiteFind out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Offer valid until 28th October 2024Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREFind out more about my FREE Instagram Food Photography & Reels Challenge HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

    LIVE Podcast - Telling your food story on social media

    Play Episode Listen Later Oct 9, 2024 63:53


    In today's episode (145) of the EAT, CAPTURE, SHARE podcast, you get to hear my conversation with cook and food storyteller, Val Moore, and cookbook author and food & travel content creator, Verna Gao, which was recorded in front of a LIVE audience at my book launch party last month! We talk about all things Reel creation and creativity, how to achieve success on social media and answer the BEST questions from the audience. This episode celebrates our creative differences and will give you the confidence to achieve success on your own terms. Here's what else you can expect from today's episode...Verna and Val introduce themselves.Val and Verna explain how they started sharing their food online.Verna gives her best advice for how to find your niche on social media.Val shares his secret for how to create content that stands out in a crowded social media space.Val and Verna give their top tips for scripting voiceovers for Instagram Reels.Verna and Val reveal how much time they really spend working as full-time content creators.We talk about whether it's still possible to grow your audience without sharing your personal life online.I share how I started on Instagram and as a food photographer.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyVal's Instagram and TikTokVerna's Instagram, website and cookbookVerna's Korean steamed eggs (day 31 of around the world in 80 eggs), where she has to start a recipe several timesFirst video Val posted on InstagramMartijn Doolaard on YouTube (renovated the cabins in the Italian Alps)How To Make Your Food Famous book launch party & live podcast! Read more about it in this blog post HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

    How to nail your phone video techniques

    Play Episode Listen Later Sep 11, 2024 43:17


    In today's episode (144) of the EAT, CAPTURE, SHARE podcast, I'm chatting with content creator and recipe developer, Kiley Heard. We talk about how Kiley films her gorgeous Instagram Reels, why Kiley decided to speak out about her eating disorder and how she grew her huge Instagram audience. This episode will inspire you to work hard, embrace your most authentic self, and grow a loyal online community too!Here's what else you can expect from today's episode...Kiley introduces herself.Kiley talks about how she started as a food content creator.Kiley shares how she did a huge pivot on social media (and why it paid off!).Kiley reveals her top tips for growing your Instagram audience.Kiley describes her step-by-step videography process for filming super successful Instagram Reels.Kiley gives her best advice to new food content creators.Kiley shares the inside scoop on how The Rock made her pancakes.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyEat Capture Share podcast LIVE recording & book launch event. Grab a ticket HEREKiley's Instagram, Pinterest, YouTube, TikTok and websiteKiley's pumpkin cinnamon roll pancakesIntuitive eating on Instagram and are food bloggers to blame for orthorexia, with Christy Harrison - Eat Capture Share Podcast episode number 7You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Blueberry Backdrops Grab your discount code ECS1 and get 15% off until December 31st, 2024!Find out more about my online Reels for Food Content Creators Course HEREFind the full show notes HEREFind my Instagram HERE 

    MINI episode | My entire launch plan revealed!

    Play Episode Listen Later Sep 2, 2024 26:28


    In this week's mini solo episode (143) of the EAT, CAPTURE, SHARE podcast, I'm taking you behind the scenes of my entire launch plan - how we planned it, what we considered, the risks we've taken and what works best to make the most sales!Here's exactly what you can expect from today's episode...I chat about how the idea for this podcast episode came about.I explain why the quality of a launch determines the success of anything in your business.I explain the biggest mistakes creatives make in their launch plan.I outline why breaking your marketing plan up into quarters helps tremendously! I note how content marketing is structured around a launch (and why it's SO powerful and effective in moving the needle forward).I share how we approach our mailing list during a launch.I share the secret sauces of a successful launch.I mention my best Instagram Story practices during launches!I take you behind the scenes of how I hold myself accountable during launches.I explain why I have a launch month rather than a launch week!I outline my entire pre-order strategy.I note why highlighting transformations is EVERYTHING! You're invited to our book launch and I share more on what it's about! I outline the role giveaways have played in all my launches!LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyThe Quarto Group and White Lion PublishingFind my online Reels for Food Content Creators Course HEREFind my online Foundation Food Photography and Food Styling Course HERE'How To Make Your Food Famous' ready to order! Read more about it in this blog post HERE Talking all things business with my coach, Rick Mulready - Eat Capture Share Podcast episode number 98Jenna KutcherHow to get started on Pinterest - Eat Capture Share Podcast episode number 60My “Fav Creatives” highlight on InstagramGrab your ticket for the LIVE podcast recording and book launch event HERE!My giveaway posts on Instagram, here and hereFind full show notes HEREFind my Instagram HERE 

    How to create content brands love

    Play Episode Listen Later Aug 21, 2024 41:24


    In today's episode (142) of the EAT, CAPTURE, SHARE podcast, I'm talking with food content creator, author of the Chocolate Overload cookbook and former FOUNDATION student, Jessie Marsden-Urquhart. We chat about 'authentic' versus 'professional' videography, the highs and lows of writing your first cookbook, and Jessie's Instagram strategy that helped her obtain lucrative brand deals. This episode will help you stand out on social media faster than you can eat Jessie's delicious bakes! Here's what else you can expect from today's episode...Jessie introduces herself.Jessie explains how she started on Instagram.Jessie describes how taking Kimberly's Foundation Course impacted her career.Jessie talks about the impact using Instagram Reels had on her creative business.Jessie reveals the turning point in her videography that led to more brand collaborations.Jessie shares the number one thing about her content that helped her go viral.Jessie talks about her book writing journey.Jessie gives her best advice to aspiring food content creators and established creators who might be struggling to gain traction.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyJessie's Instagram, TikTok, Blog and cookbookEat Capture Share podcast LIVE recording & book launch event. Grab a ticket HERESally's Baking BlogFind out more about my online Foundation Food Photography and Food Styling Course HERE.Find out more about my online Reels for Food Content Creators Course HEREFind the full show notes HEREFind my Instagram HERE

    Can you grow on Instagram in 2024?

    Play Episode Listen Later Jul 31, 2024 48:39


    In today's episode (141) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Lexi Harrison, the food photographer and co-founder of the hugely successful Crowded Kitchen blog. We talk about the recipes that always do well on Instagram, how to grow your audience through storytelling and if it's still possible to succeed on Instagram in 2024. This episode will give you all the tips you need to take your Instagram to the next level!Here's what else you can expect from today's episode...Lexi introduces herself.Lexi explains how she started her Instagram journey.Lexi shared how Crowded Kitchen grew its huge Instagram following.Lexi gives her best advice to food content creators who want to monetize their content today.Lexi reveals the very first thing you should do to grow your audience on Instagram.Lexi describes how Crowded Kitchen successfully shifted from photography to videography on Instagram.Lexi explains how she and her mom monetized their blog and social media platforms.LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus!My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyLexi's emailThe Crowded Kitchen website, Instagram, Facebook and TikTokFind the full show notes HEREFind my Instagram HERE 

    MINI episode | Is social media essential for your success?

    Play Episode Listen Later Jul 22, 2024 23:12


    In this week's mini solo episode (140) of the EAT, CAPTURE, SHARE podcast, I'm exploring the question whether you can build a successful career as a food photographer, blogger or content creator without social media.Here's exactly what you can expect from today's episode...I share how the idea for this week's podcast episode came about.I outline what I mean when I say ‘social media'.I outline the pros and cons of excluding social media from your creative business.I explore the alternative places on which you can build your business, that aren't social media platforms.I outline why knowing your goal is vital to deciding how and where to build your business.I explain why you need to build robust marketing channels if you refrain from having a meaningful presence on social media.I mention why I consider YouTube an essential platform to be on for anyone not on social media!I share why understanding the impact of AI and CHATGPT in our industry is vital!I argue that social media will help you build a long term successful and sustainable career.I explain what to share on social media for maximum impact.I outline why versatility and creative evolution helps build sustainable careers!I share exactly how clients search for and decide to hire photographers! I chat about building a personal brand and why it matters.I share how you can learn to perfect your social media strategy.LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE  and sign up for your pre-order bonus.My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE AI, Substack and the future of food writing, with Dianne Jacob – Eat Capture Share Podcast episode number 117AI & food photography - All you need to know, Eat Capture Share Podcast episode number 130How to start a mailing list. Your 10 list-building questions answered! Read more about it in this blog post HEREShould you start a YouTube channel? – Eat Capture Share podcast episode 125Find the full show notes HEREFind my Instagram HERE 

    My top Instagram Story tips for maximum impact!

    Play Episode Listen Later Jun 26, 2024 23:43


    In this week's mini solo episode (139) of the EAT, CAPTURE, SHARE podcast, I am sharing THE best content to share on Instagram Stories for higher engagement, more views and deeper connection with your community! Here's exactly what you can expect from today's episode...I share the four types of content pieces you MUST share on your Instagram Stories!I outline why having an Instagram Stories strategy is key!I explain where most creatives go wrong when sharing content on their Instagram StoriesI share my top tip for creating engaging Instagram Stories that provide high value and take no time to create!LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Looking for more Instagram tips? Why not check out THIS episode with Adrian PerYou can download my FREE Instagram tool guide HERE! Find the full show notes HEREFind my Instagram HERE 

    How to use social media to grow your food brand!

    Play Episode Listen Later Jun 12, 2024 46:32


    In today's episode (138) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the founder of George's Bakery and author of the Sunday Times bestselling cookbook Rebel Bakes, George Hepher. We talk about how George started his business, how he pushed the boundaries to develop his own style and how to feel more comfortable on social media just being yourself. This episode will have you dreaming of tapping into your entrepreneurial spirit and making a mark on social media!Here's what else you can expect from today's episode...George introduces himself.George explains how he grew his large social media following.We chat about how George overcame self-doubt to start sharing his bakes online.George gives his best advice for growing a social media following.We talk about how to motivate yourself if you're not growing on social media.George explains how he got an incredible cookbook deal.George talks about what lead to his cookbook becoming a Sunday Times best selling book!LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE  and sign up for your pre-order bonus!My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!George's book Rebel Bakes George's Instagram, TikTok, Facebook and websiteGeorge's favorite movie MoonlightCookbook photoshoot! Rebel Bakes. Read more about it in this blog post HERESee my Reel on how I prop style a cookbook HERE Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREFind the full show notes HEREFind my Instagram HERE 

    Mini episode | Food photography and food styling Q&A

    Play Episode Listen Later May 29, 2024 27:18


    In this week's mini solo episode (137) of the EAT, CAPTURE, SHARE podcast, I am answering all YOUR most frequently asked food photography and food styling questions. Here's exactly what you can expect from today's episode...I share the ins and outs of my food photography equipment and why I purchased my exact gear!I give my top tip for how to choose the right camera for you!I outline whether I would recommend using flash or continuous lighting and the answer may surprise you.I explain how I use natural light during winter time.I answer how my choice to use natural light has impacted the clients I get to work for!I outline exactly how to get into cookbook photography.I chat about how my book Creative Food Photography was pivotal on my food photography career trajectory.I explore how to manage a client's request to attend a shoot at your home studio!I answer the question of whether I always have a clear vision of what I want to photograph or if I play it by ear!I chat about why I moodboard.I share how I learned food photography.I outline why attending a workshop completely changed EVERYTHING for me as a creative! LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Find out more about my online Foundation Food Photography and Food Styling Course HERE. Sign up now and get 15% off using code HOORAY15 at checkout! (offer ends Sunday June 2nd)Download my FREE home studio PDF guide HERERe-release: Thoughts on Instagram, Beth Kirby and mental health – ECS Podcast episode 84See some images I shot using artificial light in this blog post HEREMy portfolioHow to turn your passion for food into a career with Olia Hercules – ECS Podcast episode 14Find out more about my workshops HEREFind Creative Food Photography - The Playbook (E-Book) HEREFind the full show notes with some more links HEREFind my Instagram HERE 

    Can you do it all?

    Play Episode Listen Later May 15, 2024 25:18


    In this week's mini solo episode (136) of the EAT, CAPTURE, SHARE podcast, I am exploring whether it's possible to ‘do it all' in today's social media era. I outline different working models to allow you to meet the demand for content creation whilst optimising your food photography or food blogging business. PLUS I outline what I'd focus on if I were starting out today! Here's exactly what you can expect from today's episode...I share some exciting news!I outline what the social media landscape was like when I started The Little Plantation 10 years ago.I explain a key factor that influences the decisions I make in my creative business.I chat about the one thing I would ALWAYS do, no matter when I started my creative business.I explore whether starting a mailing list is worth it.Can you do it all? I outline how it may be possible and why it might not be a good idea.I outline three (well, kind of four) approaches that can work in today's social media landscape!I chat about whether you should hire help or go it alone.I share exactly what I'd do if I were starting The Little Plantation today!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyPre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.Join my mini Instagram food photography challenge today!The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Re-release: Thoughts on Instagram, Beth Kirby and mental health – Eat Capture Share Podcast episode number 84What's happening with Instagram? - Eat Capture Share Podcast episode number 53My PinterestFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE How to start a mailing list. Your 10 list-building questions answered! Read more about it in this blog post HERE5 reasons I switched to Flodesk (and why every creative should too!). Read more about it in this blog post HEREFind the full show notes HEREFind my Instagram HERE 

    Working with a food stylist

    Play Episode Listen Later May 1, 2024 47:39


    In today's BONUS episode (135) of the EAT, CAPTURE, SHARE podcast, I'm chatting with London-based food photographer, food stylist (and former online FOUNDATION course student!) Alicja Sieronski. We talk about the secrets behind how to style your food to perfection, what it's like working with a food stylist on a photo shoot and how the Foundation Course helped launch Alicja on her career as a food photographer and stylist.Alicja's insights into food styling and working with a team will inspire you to view your next photo shoot in a whole new light.Here's what else you can expect from today's episode...Alicja introduces herself and talks about how she started as a food photographer and stylist.Alicja reveals the secrets to her success as an in-demand food stylist.Alicja gives her best advice to food photographers who want to work with food stylists.We talk about what food photographers and food stylists should do to make a photo shoot successful.Alicja gives her top three tips to take your food styling to the next level.Alicja reveals the skills she learned in the online Foundation course which helped her food photography business.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it HEREFind out more about my flagship Foundation Food Photography & Styling Online Course HERE (use code ECS10 at checkout for 10% off!)The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Alicja's Instagram and websiteMilk to MealsFeeding Toddlers, the cookbook Alicja and I worked on togetherFind out more about my free Food Photography Challenge HEREThe art of food styling with Silvia Bifaro – ECS Podcast ep# 23How to perfect your food styling and iPhone photography – ECS Podcast ep# 89The art of food photography with Aran Goyoaga – ECS Podcast ep# 27Find full show notes HERE

    How to hone your food photography style

    Play Episode Listen Later Apr 17, 2024 50:30


    In today's BONUS episode (134) of the EAT, CAPTURE, SHARE podcast, I'm talking with food photographer and food photography teacher, Darina Kopcok. We chat about how to stay true to your own food photography style while still appealing to a variety of clients, the difference between finding your style and finding your artistic voice and how cultural heritage informs your stylistic choices. Keep a pen nearby as this episode is full of practical tips!Here's what else you can expect from today's episode...Darina introduces herself.Darina explains why formally studying photography may be essential for you.Darina talks about how she uses light.Darina gives her top tips on how to find your style of food photography.Darina explains how to strike a balance between showing range and consistency.Darina gives her best advice for how to work with a client if their style is different from yours.Darina gives practical advice for how to grow and evolve in your food photography.Darina outlines some key portfolio tips you don't want to miss!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it and sign up for your pre-order bonus in this blog post HEREFind out more about my flagship Foundation Food Photography & Styling Online Course HERE (use code ECS10 at checkout for 10% off!)The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Darina's photography portfolio, website and InstagramDarina's Find Your Food Photography Style masterclass Donna CrousFinding your creative voice – Eat Capture Share podcast episode number 88Find the full show notes HEREFind my Instagram HERE 

    Building a lasting food photography career

    Play Episode Listen Later Apr 3, 2024 39:05


    In today's episode (133) of the EAT, CAPTURE, SHARE podcast, I'm talking with food, lifestyle and documentary photographer Emma Croman.  We chat about how to cultivate your unique style in your photography, why 'niching down' isn't best for everyone and how to succeed in magazine photography.  Emma's encouraging words and professional insights will inspire you to explore your own creative photography areas. Here's what else you can expect from today's episode...Emma introduces herself.Emma explains how she got started as a photographer.Emma reveals how she found the courage to quit her 9-5 job and become a full-time food photographer.Emma talks about how to cultivate your unique style.We chat about why niching down isn't right for everyone.Emma defines documentary photography.We talk about how we use different cameras and lenses for different styles of photography.Emma gives her best advice for how to make it as a successful photographer.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it and sign up for your pre-order bonus in this blog post HEREFind out more about my brand new Reels for Food Content Creators Online Course HERE  Find out more about my flagship Foundation Food Photography & Styling Online Course HERE (use code ECS10 at checkout for 10% off!)The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Emma's website (and quarterly newsletter), blog and InstagramThe Humble HomeThe politics of influence – Eat Capture Share podcast episode number 127Find out more about my free Instagram Food Photography Challenge HEREMartin PooleMadeleine Shaw and her book A Year of Beautiful EatingFind full show notes HEREFind my Instagram HERE 

    How to create great Reels!

    Play Episode Listen Later Mar 20, 2024 46:43


    In today's episode (132) of the EAT, CAPTURE, SHARE podcast, I'm chatting with California-based filmmaker and photographer Adrian Per, who has created content for Little Nas X, Nike and many more. We talk about the power of storytelling in videography, how to incorporate authenticity into your food photography and videography, and how to create content that stands out on social media. Get ready to take notes because this episode is packed full of tips that you won't want to miss! Here's what else you can expect from today's episode...Adrian introduces himself.Adrian shares how changing his Instagram strategy led to over 400K new followers in 1 year!Adrian explains how he approaches pacing and storytelling in videography.Adrian gives his best advice for finding the confidence to step in front of the camera.Adrian reveals the one thing you need to include in your food photography to achieve the best result.Adrian gives practical advice on how to come up with ideas for your Reels.Adrian shares the most common pitfalls to avoid when filming videos.Adrian gives his top tips for how to get your videos to stand out and get noticed.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it in this blog post HEREJoin my brand new Reels for Food Content Creators Online Course using code podcast10 at checkout for 10% off! (offer valid until midnight March 31st 2024)Magic Mind, The World's First Productivity Shot use code ECS20 to get 20% off!Adrian's website, Instagram, TikTok and YouTubeAnatomy of a Filipino householdVimeo Food ChannelKarl ShakurThe Life of Riza on YouTubeEthan UncuratedAdrian's Discord Mood BoardChristopher NolanWes AndersonQuentin TarantinoFind the full show notes HEREFind my Instagram HERE 

    Mini episode | Book reveal + your Instagram questions answered!

    Play Episode Listen Later Mar 6, 2024 30:06


    In today's mini solo episode (131) of the EAT, CAPTURE, SHARE podcast, I am finally revealing the title and the topic of my new book! PLUS I answer your most frequently asked Instagram questions!  Here's exactly what you can expect from today's episode...I share how I got approached by a publishing house.I note how I decide whether to say yes or no to a project.I reveal the title and topic of my new book!I explain how using the strategies in my book made a huge difference to my Instagram growth!I share my honest thoughts about the book's visuals and content!I outline exactly where you can take a sneak peek at the cover and design of my new book!I share more about the pre-order bonus and how to obtain it!I outline how this new book differs from Creative Food Photography.I answer your Instagram questions about how to increase engagement, how to develop a solid Instagram stories strategy, how to grow your Instagram in 2024, mindset, and more!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyI got a book deal - The story so far – Eat Capture Share podcast episode number 124White Lion PublishingTake a sneak peek at HOW TO MAKE YOUR FOOD FAMOUS HERE.Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE! and sign up for your pre-order bonus.Find out more about my brand new Food Reels Online Course HERE. Please use code PODCAST10 at checkout for 10% off! Offer valid until midnight March 31st, 2024Magic Mind, The World's First Productivity Shot use code ECS20 to get 20% off!My reels went viral, this is what I discovered! - Eat Capture Share podcast episode number 122I met with meta, this is what I learned - Eat Capture Share podcast episode number 115Find the full show notes HEREFind my Instagram HERE 

    AI & food photography - All you need to know

    Play Episode Listen Later Feb 21, 2024 38:28


    In this week's episode (130) of the EAT, CAPTURE, SHARE podcast, I'm talking with commercial food and beverage photographer and AI creative Teri Campbell, who has shot for well-known brands such as Procter&Gamble and Wendy's, to name but a few. In this conversation, we talk about all things AI and how it pertains to food photography! Should we be worried that AI will take over and make our roles as food photographers redundant? OR is AI something to embrace wholeheartedly?  We chat about all this and lots more within the world of food photography and AI! If AI is something you're concerned about and unsure how to approach, this fun and informative episode is for you!Here's what else you can expect from today's episode...Teri introduces himself and talks about how he got started as a food photographer.Teri explains how food photography has evolved over his 40-year career and what he sees as the core essence of food photography today!Teri outlines what AI in food photography actually is!We chat about the difference between AI and Photoshop in its respective application for food photography.Teri outlines the 3 best ways to use AI in your photography as well as some of AI's current limitations.Teri speaks to the issue of whether AI will replace food photographers!We talk about copyright and AI.We discuss why jumping in now is the right moment!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyJoin my brand new Reels for Food Content Creators Online CourseTeri's website and Instagram Teri's AI generated cinnamon roll!Discover more about the Paris Food Photography Summit HEREDiscover more about the London Reels and Styling in person workshop with Silvia HEREMagic Mind, The World's First Productivity Shot use code ECS20 to get 20% off!Find the full show notes HEREFind my Instagram HERE 

    The biggest food photography & Instagram trends for 2024

    Play Episode Listen Later Jan 31, 2024 43:28


    In today's episode (129) of the EAT, CAPTURE, SHARE podcast, I'm looking into the year ahead with photographer, director and content creator Penny De Los Santos and recipe developer, content creator and health coach Lina Jabbari. We predict THE trends that will dominate the world of food blogging, food photography and food content creation in 2024!  Here's what else you can expect from today's episode...I share some exciting news!Lina and Penny introduce themselves.Penny makes predictions about AI. We discuss shifts in videography trends on Reels and TikTok that YOU need to know about.Lina highlights the importance of food as self-care in 2024.I talk about how photos are back in a big way and it's a little unexpected!We share how we're loving this trend within the drink space!Lina and Penny talk about creating content for people who are changing their priorities in the kitchen.We talk about building trust with our audiences and how this unexpected trend is making it happen.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyFind out more about my brand new Food Reels Online Course HERE. Please use code REELS10 at checkout for 10% off and a BONUS Instagram Masterclass worth £97. Offer ends at midnight, Sunday, February 4th, 2024. Penny's Instagram, website, podcast - Depth of FieldLina's Instagram, website, cookbook and date bark recipeVerna GaoHotpot restaurantMagic Mind, The World's First Productivity Shot use code ECS20 to get 20% off!Find my Instagram HERE Find full show notes HERE

    How to organise an in-person event!

    Play Episode Listen Later Jan 24, 2024 35:53


    In today's episode (128) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Paris-based food photographers, food stylists and co-organisers of the Food Photography Summit, Massiel Zadeh Habchi and Mélanie Rousselle. We talk about how to set up in-person workshops and events, discuss clever marketing strategies to ensure they are successful, and why running an in-person event is so beneficial for your business. Get ready to feel inspired to organise your own in-person meeting!Here's what else you can expect from today's episode...Massiel and Mélanie introduce themselves.Massiel and Mélanie explain the benefits organising an in-person rather than online event.Mélanie talks about the challenges specific to hosting an in-person event and how to overcome them.Mélanie talks about generating profit from an in-person event.Massiel and Mélanie share their top marketing tips.Mélanie and Massiel talk about when the Food Photography Summit is taking place and why everyone should come!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyFood Photography Summit, Paris - March 2024 Special discount for Eat Capture Share listeners, use code EATCAPTURESHARE when signing up between February 1st and February 15th 2024 and get 10% off!The Summit, Massiel and Mélanie on Instagram, and the Summit newsletter (English)The politics of influence – Eat Capture Share podcast episode number 127Join the wait list for my brand new Reels for Food Content Creators Online Course HEREFind out more about my March 2024 Food Photography and Reels Creation Group Workshop HEREMagic Mind, The World's First Productivity Shot use code ECS20 to get 20% off!Find full show notes HEREFind my Instagram HERE 

    The politics of influence

    Play Episode Listen Later Jan 10, 2024 46:05


    In today's episode (127) of the EAT, CAPTURE, SHARE podcast, I'm talking with writer and photographer Alyson Morgan. In this conversation, we talk about how Alyson achieved success on Instagram, especially with Reels, and we delve into how to show up online as a content creator during difficult political times.We chat about Alyson's creative process, and how she shares consistent content while balancing the needs of her family and day-to-day life. Alyson also encourages food photographers and food bloggers to think about how to use your voice and platform and why it matters. This conversation will encourage you to start the New Year reconnecting with the core purpose of why you do what you do.Here's what else you can expect from today's episode...Alyson introduces herself.Alyson talks about how she got started as a photographer.Alyson explains how she transitioned from photography to videography on Instagram.Alyson gives her top tips for creating beautiful Reels consistently.We discuss whether content creators with platforms should speak up for issues on social justice and how best to navigate politics online.Alyson talks about her book, Our Kindred Home.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyThe #eatcaptureshare food photography challenge is back! Read more about it in this blog post, and SIGN UP HEREJoin the wait list for my brand new Reels for Food Content Creators Online Course HEREAlyson's website, Instagram and SubstackAlyson's bookMagic Mind, The World's First Productivity Shot use code ECS20 to get 20% off!Find the full show notes HEREFind my Instagram HERE 

    Inside my creative business. What worked, what didn't, lessons learned in 2023

    Play Episode Listen Later Nov 29, 2023 33:12


    In this week's solo episode (126) of the EAT, CAPTURE, SHARE podcast, I share the behind the scenes of my creative business in 2023 - what worked, what didn't work and a sneak peak into 2024 - in the hope that you can apply the lessons I learned and expedite your business growth!Here's exactly what you can expect from today's episode...I share the two strategies that helped grow our mailing list substantially this year!I chat about why growing my Instagram this year was a core goal and what major business lessons I learned in pursuing said goal!I note how I make decisions on what content to focus on in my business and why! I explain exactly why I will continue posting content on Instagram that doesn't resonate.I share how I have grown an incredible team and why it's made all the difference in my business this year.I share a big win regarding one of our launches this year (and what allowed it to go so well)! I explain why self awareness is vital for every creative business owner and how it served me in 2023.PLUS I share this year's biggest shortcomings in my business, the hard lessons learned and how you can use these lessons in your business! Note: Audio is not as high quality as usual; my apologies. I hope the episode is still worth listening to and offers lots of value!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyHow I transformed a small room into a home office & photography studio. Read more about it in this blog post HEREGet my free tips for the perfect home studio set up HEREMy reels went viral, this is what I discovered! - Eat Capture Share Podcast episode number 122Join the wait list for my new Reels for Food Content Creators Online Course HEREFind out about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREOur PlaceVideo content strategies, with Orchids and Sweet Tea - Eat Capture Share Podcast episode number 107Instagram Reels strategies for food photographers with Jasmine Star - Eat Capture Share Podcast episode number 75Find out about my online Foundation Food Photography and Food Styling course HEREFind out about all my online courses and bundles HEREFind out about my free Instagram Food Photography Challenge HEREFind full show notes HEREFind my Instagram HERE 

    Should you start a YouTube channel?

    Play Episode Listen Later Nov 13, 2023 39:46


    In today's episode (125) of the EAT, CAPTURE, SHARE podcast, I'm chatting with food photographer, recipe developer, YouTuber and cookbook author, Murielle Banackissa. We talk about how Murielle achieved success on YouTube, how to monetize your YouTube channel and so much more. Murielle's enthusiasm for YouTube will have you turning to long-form videos in no time!Here's what else you can expect from today's episode...Murielle introduces herself.Murielle talks about how she started her YouTube channel.Murielle discusses the ROI (return of investment) from making long-form videos on YouTube versus short form content on social media.Murielle reveals the gear she uses to make YouTube videos.Murielle explains whether there is still space for food photographers on YouTube.Murielle gives her top tips for achieving success on YouTube.We talk about the key things that get your videos noticed on YouTube.We chat about how Murielle got her cookbook deal.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyFind out more about my #EatCaptureShare food photography challenge HEREMurielle's website, YouTube, and Instagram Murielle's cookbookHyramRØDE Lavalier microphoneiMovieFind the full show notes HEREFind my Instagram HERE 

    Update! I got a book deal - the story so far

    Play Episode Listen Later Oct 25, 2023 28:14


    It's season 11! and in this week's solo episode (124) of the EAT, CAPTURE, SHARE podcast, I share some big news: I got a book deal! I talk you through how it all happened - the ups, the downs and the full blown temper tantrums, what to do to ensure you get approached by publishers too, and so much more!Here's exactly what you can expect from today's episode...I share more about why I turned down a number of book deals in the past.I chat about how I got approached by a publishing house!I note why publishers need authors like YOU! I explain why it's vital to put your work out into the world.I share how I ensured I got the best possible book deal.The BIGGEST difference between self publishing and going the traditional route.I explain why working with the publisher has been a massive learning experience.PLUS a big THANK YOU!LINKS MENTIONED:My book, Creative Food Photography is available HERE! Listen in on Part 1 of HOW TO WRITE A BOOK (19), Part 2 (30), Part 3 (56), when I announced the book (12), when I shared why I self published (37) and my five lessons learned from self-publishing (79)Read my blog posts on announcing the book, the cost of self publishing vs traditional publishing, how to choose a book cover + title, how to design & layout your self published book part 1 & part 2.White LionHow to get featured by Saveur magazine - ECS Podcast episode 16How to build community on instagram with Sara Tasker - ECS Podcast episode 25Elizabeth Gilbert, Big MagicOn working with top end clients - ECS Podcast episode 123How to find a cookbook agent! - ECS Podcast episode 111Creative Food Photography - The PlaybookFull show notes HERE

    On working with top end clients

    Play Episode Listen Later Oct 11, 2023 36:25


    In today's BONUS episode (123) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Egyptian-born, New York City-based food photographer Doaa Elkady, whose client list includes names such as the New York Times, Goop Press, Clarkson Potter, Tenth Street Press and Bon Appetit. We talk about how Doaa found her food photography style, tips for setting up social media to attract your ideal clients and how diversity is an asset in any area, including food photography. This interview will empower you to be your best self and create your best work. Here's what else you can expect from today's episode...Doaa introduces herself.Doaa explains how she found her unique food photography style.Doaa talks about how she became a successful food photographer.Doaa gives her top tips on how to use your social media channels to attract the clients you want.Doaa talks openly about her experiences as a Muslim and as a woman of colour in the food photography space.We share the unique perspectives and advantages we bring to food photography as women of colour.Doaa gives her best advice for finding an agent.Doaa shares the one thing she wishes she had known at the start of her journey as a food photographer!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyDoaa's website and InstagramFood photographer Martin PooleFind the full show notes HEREFind my Instagram HERE 

    My Reels went viral, this is what I discovered!

    Play Episode Listen Later Sep 27, 2023 28:18


    In this week's bonus solo episode (122) of the EAT, CAPTURE, SHARE podcast, I share what key creative business lessons I learned and what insights I gained from having my food content go viral on Instagram. Here's exactly what you can expect from today's episode...LAST CALL! If you need support with the business side of food photography, food blogging and food content creation, this is your last week to apply to the Fearless Focus Mastermind and Mentoring Program, using the link below.I chat about why it takes so much more now to get any reach, engagement and views on Instagram, than ever before!I share what longevity of content means and how it plays a key role in virality of your food Reels.I note how Instagram appears to be deciding whether to push your content out to a new audience, and the 4 metrics that appear to be essential for virality on Instagram at the moment!I explain why my viral Reels aren't my favourites and what I've learned from that!I chat about how I managed to have 3 viral Reels in the space of 6 weeks!I highlight why consistency is still queen!I outline the ripple effect my viral content has had on my business, and why going viral is more impactful than ever before!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREFind out more about my Foundation Food Photography and Food Styling online course HEREFind my "Content Tips" Instagram highlight HEREFind my viral food Reels at the top of this page HEREFind the full show notes HEREFind my Instagram HERE 

    How this micro food influencer earned $10,000 a month!

    Play Episode Listen Later Sep 13, 2023 45:27


    In today's season finale episode (121) of the EAT, CAPTURE, SHARE podcast, I'm talking with vegetarian food blogger, micro influencer and former Fearless Focus mentee, Chelsea Vetre. We chat about what qualities brands look for in smaller content creators, why follower count is overrated and how to set your price as a micro influencer with less than 10K followers. This upbeat and inspiring conversation is a must-listen for food creatives who are small but mighty!Here's what else you can expect from today's episode...I share info about how to apply for the Fearless Focus MastermindChelsea introduces herself.Chelsea gives her best advice for how creatives with smaller Instagram followings can set up paid collaborations with brands.Chelsea shares insider advice on how to find brands who want to pay micro influencers.Chelsea describes the number one thing that creatives with smaller audiences need to know when working with brands.Chelsea explains how to stand out as a micro influencer.We talk about what influencers with a smaller audience must consider when setting prices.Chelsea describes the difference my mentorship has made to her bottom line and professional goals.Chelsea shares her biggest takeaways from the Mastermind and has a message for anyone thinking about signing up.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREFind out more about my online Foundation Food Photography & Food Styling Visual Story-Telling courseChelsea's website and InstagramChelsea's lemon pastaDownload my 5 tips for the perfect home studio set up HEREFind the full show notes HEREFind my Instagram HERE 

    Smart money moves, with Ellen Yin

    Play Episode Listen Later Aug 30, 2023 47:40


    In today's episode (120) of the EAT, CAPTURE, SHARE podcast, I'm talking with founder and podcast host of Cubicle to CEO, Ellen Yin. We take the stigma out of talking about money and openly chat about how to find the courage to leap into the professional and financial unknown. Ellen's insights are crucial for female creative entrepreneurs at every career stage of their journey. You're going to want to come back to this episode again and again, it's a good one! Here's what else you can expect from today's episode...Ellen introduces herself.Ellen explains how she started her journey as an entrepreneur.Ellen gives her best advice for how to leave a 9 to 5 job and start your own creative business.Ellen shares why financial transparency is so important, even if it's sometimes uncomfortable.Ellen explains why entrepreneurs shouldn't focus solely on profit and outlines which other financial metrics you need to be tracking in your business!We talk about the importance of becoming financially literate as a creative.Ellen gives her top tips for taking the next financial investment step in your business, whether you're just starting or well-established.Ellen talks openly about the top three qualities she sees in the most successful female creative entrepreneurs.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREEllen's website, Instagram, podcast, blog and YouTube channelCubicle to CEO website, InstagramEllen's income reportsDownload my 5 tips for the perfect home studio set up HEREFind the full show notes HEREFind my Instagram HERE 

    How to turn food photography into a profitable side hustle

    Play Episode Listen Later Aug 16, 2023 33:45


    In today's episode (119) of the EAT, CAPTURE, SHARE podcast, I'm chatting with food photographer and former Fearless Focus mastermind and mentoring client, Sally Hulse. We talk about how working with me improved both Sally's confidence and her food photography business, why Sally decided she needed a creative business mentor and how she juggles the demands of work and family life. This honest and inspiring chat is a great pep talk for creative entrepreneurs at every stage of their journeys.Here's what else you can expect from today's episode...Sally introduces herself.Sally explains how she grew from taking online food photography courses to finding her own clients.Sally gives her top tips for how new food photographers can take on new clients and make an income doing what they love.Sally talks about why she needed a business mentor and how she knew it was the right time to find one.Sally shares how she and her food photography business have grown since joining Fearless Focus.Sally talks about why she expanded her food photography business to include a new income source.Sally gives her best advice for how to juggle growing a food photography business, working a part-time job and parenting a young child.Sally reveals her top takeaway from my Fearless Focus mastermind programme.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERESally's website and InstagramDonna Hay Download my 5 tips for the perfect home studio set up HEREHow to build a restaurant photography business – Eat Capture Share Podcast episode number 112 Find my Instagram HERE Find the full show notes HERE

    Mini episode | How to thrive in an economic downturn

    Play Episode Listen Later Aug 2, 2023 21:09


    In today's mini solo episode (118) of the EAT, CAPTURE, SHARE podcast, I share my top tips on how to manage a quieter period in your business and how to weather an economic downturn or recession as a food photographer, food blogger and food content creator.   Here's exactly what you can expect from today's episode... I explain how this episode came about and share some never before shared details of my own creative business. I outline how to adjust your offerings in this economic climate. I chat about why it's so important to know it's not you! I share a key tip that helped me turn a launch around during a slower period in my business. I note why mindset matters hugely as a creative business owner. I explain why it's ESSENTIAL to always keep marketing, even when you're busy and fully booked and most certainly during quieter periods. I chat about which parts of your business you need to double down on right now. I highlight why slower periods in your creative business are a blessing in disguise (and how to best use them!)   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Find out more about my Advanced Signature Module 1 online course HERE Find out more about my Foundation Food Photography and Food Styling online course HERE Talking all things business with my coach, Rick Mulready – Eat Capture Share Podcast episode number 98 Find my rate card template along with my customizable media kit template HERE Find full show notes HERE Find my Instagram HERE

    AI, Substack and the future of food writing

    Play Episode Listen Later Jul 26, 2023 40:46


    In today's episode (117) of the EAT, CAPTURE, SHARE podcast, I'm talking with teacher, author of 'Will Write For Food' and food writing coach, Dianne Jacob.  We chat about the rise of artificial intelligence (AI) and whether it threatens food writers', food bloggers' and food photographers' livelihoods or not!  We also talk about the what, where and why of Substack, and its benefits and drawbacks for food bloggers and food writers today. Dianne is such an expert in her field so this is an episode you won't want to miss!   Here's what else you can expect from today's episode... Dianne introduces herself. Dianne explains how AI is affecting the food writing space. Dianne talks about how AI such as ChatGPT is impacting recipe developers and food bloggers. Dianne gives her expert opinion on whether AI is a threat to food bloggers or not. The answer may surprise you! Dianne explains the benefits of Substack versus blogging! Dianne gives her top tips for getting your cookbook proposal to stand out in a crowded market.   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Dianne's Substack newsletter and Instagram Dianne's books ChatGPT Bard Dianne's ChatGPT-generated cookie photo David Lebovitz's newsletter Food 52 Sally's Baking Addiction Eleni from the TLP team How to write a cookbook proposal. Get the FREE downloadable pdf HERE! Find the full show notes HERE Find my Instagram HERE

    Mini episode | How I left my 9 to 5 and turned food photography into my full-time career

    Play Episode Listen Later Jul 5, 2023 15:32


    In today's mini solo episode (116) of the EAT, CAPTURE, SHARE podcast, I talk about what key things helped me leave my 9-5 and turn food photography, food content creation and teaching food photography into my full-time career.   Here's exactly what you can expect from today's episode... I explain why I am not a fan of the phrase ‘one day'. I outline the first key practical step I took to make leaving my 9-5 tangible! I chat about why food photography isn't a dream career for everyone. I share a key tip that helped me maximise my hard work as I built my food photography business. I note why consistency and patience need to go hand in hand on your creative biz journey. I explain why making smart investments at the right time and in the right things helped make leaving a 9-5 possible. I chat about why understanding market demands is key! I give a bonus tip you won't want to miss!   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Your pathway to success (re-release) - Eat Capture Share Podcast episode number 99 Creative living in quarantine, with Beth Kirby - Eat Capture Share Podcast episode number 43 Find the full show notes HERE Find my Instagram HERE

    MINI episode | I met with Meta, this is what I learned

    Play Episode Listen Later Jun 21, 2023 20:05


    In today's mini solo episode (115) of the EAT, CAPTURE, SHARE podcast, I talk about what I learned from my meeting with META all about the power of Reels!   Here's exactly what you can expect from today's episode... I explain how I got invited to join the Meta UK creator group. Meta shared what they are looking for when it comes to Reel duration and the trends may surprise you! Meta shared the Reel formats that are resonating most on their platforms right now! Meta let me in on the core principles they want creators to focus on when they create content on the platform! I share my best advice for thriving as a creative on Instagram right now! I outline why Facebook - of all things?! - once again NEEDS to be part of your strategy (and how you can do this without even thinking about it).   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography Find out more about my Foundation Food Photography and Food Styling online course HERE, use code PODCAST23 at checkout for 10% off! (Offer valid until 2nd July 2023) Find out more about my advanced Signature Module 1 mini course Behind the Scenes of a Photo Shoot HERE, use code PODCAST23 at checkout for 10% off! (Offer valid until 2nd July 2023) See all my available online courses and bundles HERE, use code PODCAST23 at checkout for 10% off! (Offer valid until 2nd July 2023) Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE My phone tripod review Reel My 5 Reel ideas Reel Announcement of midsummer food photography and visual story telling retreat, Finland 2023 with Viola Minerva Virtamo. Read more about it in this blog post HERE Find the full show notes HERE Find my Instagram HERE

    Influencer marketing for food content creators

    Play Episode Listen Later Jun 7, 2023 52:41


    In today's episode (114) of the EAT, CAPTURE, SHARE podcast, I'm talking all things content marketing with Senior Talent Manager at Shine Talent Group, Paulynne Ebron. We chat about the app EVERY food creative should be on, what type of content is resonating most right now and what agencies like Shine look for in food content creators. This episode answers all the questions you ever had about finding success as a full time food content creator.   Here's what else you can expect from today's episode... Join the FREE Instagram food photography challenge today (link below!) I share my past experience working with brands as an influencer and why I didn't enjoy it. Paulynne introduces herself. Paulynne talks about what she does at Shine to grow content creators' brands. Paulynne gives her very best strategies for content creators to stand out right now. Paulynne reveals how agencies like Shine choose their talent (and it's not all about followers!). Paulynne gives her best advice for food content creators building their brands and communities. Paulynne shares what the most successful influencer campaigns all have in common. Paulynne explains why every creative should embrace TikTok and why it's different from Instagram.   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography The #eatcaptureshare food photography challenge is back! Read more about it in this blog post HERE Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE The Shine Talent Group's website, TikTok and Instagram Paulynne on Shine website Paulynne's Instagram and TikTok Raw vegan Tenderstem® pesto. Read more about it in this blog post HERE Find the full show notes HERE Find my Instagram HERE

    MINI episode | Should you niche down or not?

    Play Episode Listen Later May 24, 2023 16:19


    In today's mini solo episode (113) of the EAT, CAPTURE, SHARE podcast, I talk about whether niching down is super smart or simply a bad idea!   Here's exactly what you can expect from today's episode... I share some exciting news! I outline what you need to keep in mind when considering whether to niche down or not, if you wish to attract brands and/or food photography clients. I chat about putting in 10,000 and how it relates to niching down and excelling at your craft. I openly share a ‘mistake' I've made in my career around niching down and how it's affecting me today in my creative business. I outline a key question to ask yourself that can help you establish whether niching down is for you.   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography. Find out more about my Advanced Signature Module 1 online course HERE and use code 97PROMO at checkout to claim your £30 discount! (Hurry though, offer ends midnight May 28th) Find out more about my FREE #eatcaptureshare Food Photography Challenge HERE The Little Plantation Blog Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Find the full show notes HERE Find my Instagram HERE

    How to build a restaurant photography business

    Play Episode Listen Later May 10, 2023 43:52


    In today's episode (112) of the EAT, CAPTURE, SHARE podcast, I'm chatting with restaurant photographer and Fearless Focus mentee graduate, Stacy Feyer-Salo. We talk about how to break into restaurant photography, earn six figures doing what you love and what a business mastermind experience for food photographers is really like! This warm and heartfelt chat will motivate you to become your best, fearless self.   Here's what else you can expect from today's episode... Stacy introduces herself. Stacy talks about how she got started as a restaurant photographer. Stacy gives her best advice for finding restaurant clients. Stacy explains exactly how coaching helped her increase her business revenue. Stacy gives her top tips for how you can create amazing photos using artificial light. Stacy talks about what it's really like having me as a business mentor.   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography. Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Stacy's website and Instagram Stacy's restaurant photography and artificial light course - use code ECS10 for 10% off! (affiliate link) Sign up to the FREE Master the Art of Food Photography Summit 2023  Find the full show notes HERE Find my Instagram HERE

    How to find a cookbook agent!

    Play Episode Listen Later Apr 26, 2023 45:01


    In today's BONUS episode (111) of the EAT, CAPTURE, SHARE podcast, I'm talking with culinary, literary and talent agent Sally Ekus. We delve into the fascinating details of what literary agents look for in cookbook authors and their proposals, and Sally answers the question everyone wants to know: does your social media following impact your chance of signing with an agency! This insider chat will tell you all you need to know about how to land the cookbook deal of your dreams.   Here's what else you can expect from today's episode... Sally introduces herself. Sally explains what a literary agent does and why you would want one in your corner. Sally talks about what she looks for in up and coming cookbook authors. Sally reveals mistakes that prospective cookbook authors make when they write proposals (and how to avoid them!). Sally gives her best advice for how to stand out in a crowded market. We talk about what the most successful cookbooks have in common. Sally shares what you can expect in terms of payments from a cookbook advance.   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography. Find out more about my Foundation Food Photography and Food Styling online course HERE How to Write a Cookbook - online course  The Ekus Group proposal guidelines  The Ekus Group's Instagram  Sally's Instagram Neftali Duran Not In Charge - Improvised comedy show Download my FREE guide on How to write a cookbook proposal HERE Find my Instagram HERE Find the full show notes HERE

    MINI episode | What to do when your Reels tank!

    Play Episode Listen Later Apr 12, 2023 10:41


    In today's BONUS mini solo episode (110) of the EAT, CAPTURE, SHARE podcast, I talk about what to do when your Reels, TikTok or Youtube Shorts tank! Here's exactly what you can expect from today's episode... I outline exactly what to do when your short form video content tanks and why this strategy is LIFE CHANGING!   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography. Lydia's Instagram Cristina's Instagram Recipe Reel 1 and its corresponding blog post Recipe Reel 2 and its corresponding blog post My TikTok My Pinterest Looking for more podcast episodes about creating food content on Instagram? Check out these two: Instagram Reels strategies for food photographers with Jasmine Star, Eat Capture Share Podcast episode number 75 Building a sustainable career as a food content creator, Eat Capture Share Podcast episode number 109 Find the full show notes HERE Find my Instagram HERE

    Building a sustainable career as a food content creator

    Play Episode Listen Later Mar 29, 2023 38:22


    In today's season finale episode (109) of the EAT, CAPTURE, SHARE podcast, I'm chatting with vegan food blogger, cookbook author and creator of The First Mess, Laura Wright.  We talk about tapping into what's resonating with your audience, redefining success on Instagram and why it's important to know your strengths. This insightful chat will give you an insider perspective on how to create sustainably and joyfully!   Here's what else you can expect from today's episode... I share more about our newsletter community. Laura introduces herself. Laura talks about how to manage trends and lean into your audience's needs. Laura explains how she started her 10+ year career as a plant-based food blogger. Laura gives her top tips for maintaining creativity over the long-term. Laura talks about how and why she sets boundaries on social media. We talk about why it's important to nurture your existing audience. Laura reveals why it was so important to make her blog her main focus and how she did it. Laura shares her best advice for people starting out as food bloggers.   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography. Laura's website, Instagram and TikTok  The First Mess cookbook Foodie Digital Eat with Afia The Food Science Babe Download my 5 Portfolio tips every photographer needs to know HERE Find my Instagram HERE Find the full show notes HERE

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