Podcast appearances and mentions of fiona humberstone

How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead.Consider this: you can't attract $10,000 clients with $100 messaging. Changing your messaging signifies a step into a higher level of engagement and effectiveness. It's about more than just capturing attention; it's about changing old beliefs and prompting those “aha” moments that stick with your audience. Authenticity plays a pivotal role here. Genuine content, where your true self shines through, creates a connection that keeps people coming back—even if you're not the funniest or most entertaining personality (you don't have to be!). I've got 8 effective brand copywriting examples to share with you today. We'll analyze what makes these examples work and how to apply these strategies to your own copy.03:25  Traditional copywriting challenges and how to adapt07:18  Effective brand copywriting examples from our industry13:45  Examples from brands outside the coaching industry18:32  Top Tools for Branding 24:20  Future Trends in Branding31:12  AI's Impact on Branding EPISODES AND LINKS MENTIONED:HotJar heat map to see where visitors click and learn why they drop off. Answer The Public to see what your ideal audience is asking Google. Connect with Kate Hejde for creative ways to use AI in branding!Color psychology with Fiona Humberstone, The Brand Stylist and Marty Newmeier's resources.Brand archetypes - both for your own brand AND for your target market personasPinterest for mood boardsPain point marketing blogCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-brand-copywriting-examples-for-long-term-successIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

In the last episode of Series 7, we talk about what you're going to invite into 2024. A challenge, opportunities, money, calm, a round the world trip? Say it out loud and dress for the job you want. Podcast pairing

*mind your ears, one minor swear* In this episode, we're asking the question, "How much do looks truly matter when you're branding your business?" with The Brand Stylist, Fiona Humberstone. Fiona's a creative director and brand strategist. She partners with entrepreneurs, to transform their business objectives into captivating visual assets. Making sure the right customers feel exactly how they should when they come across your products. Beyond her hands-on work with brands, Fiona also runs workshops and courses to share her knowledge with creative founders. And she's written and published two bestselling books, “How to Style your Brand” and “Brand Brilliance.” Listen to dive into the world of aesthetic branding with us, as we discuss Fiona's journey through Instagram and business-building. We also get into a juicy chat about income-boasting and defining what success really means. LET'S CONNECT Fiona's Instagram https://www.instagram.com/thebrand_stylist/. Helen's Instagram https://www.instagram.com/_helen_perry_/. Want more more marketing inspiration? Click here to get my weekly newsletter The Switch, for creatives who are promoting their work online. This show's produced by Suz at Story Publishing. 

Fiona Humberstone is a bestselling author, visionary entrepreneur, and founder of The Brand Stylist. With a passion for empowering entrepreneurs to create exceptional brands, Fiona runs inspirational online courses, game-changing workshops and highly sought-after retreats. WE CHAT ABOUT  Defining your boundaries and creating the vision for your businessImpactful marketing strategies that have helped grow The Brand StylistStaying focused on elevating your unique offering and brand Words of wisdom for navigating challenging times in business Connect with Fiona on Instagram at @thebrand_stylist and online at www.thebrand-stylist.com

Flexibility and Freedom.Success without Sacrificing what matters most. A business aligned with our life values. Hustle without Burnout. While “Business on your own terms” may be thrown around a little too often these days, it's why I'm so passionate about what I do every day. And today's guest. Well, she's modeled it for the past 18 years.I was first introduced to Fiona Humberstone back in 2016 when I was approached about being featured in her book Brand Brilliance, a true honor. But it wasn't until this conversation, that I got to see how incredibly wise, intentional, and brilliant she really is.If you long to build a business on your own terms, truly, like not just on paper. This episode is a must listen!WILDFLOWER SHOWNOTES : shannaskidmore.com/fiona-humberstone

Today's guest is the best-selling author of How to Style Your Brand and Brand Brilliance, Fiona Humberstone aka The Brand Stylist. We talk all about colour psychology and how it can help you to think strategically about brand design, taking your business to where you want it to be.  We dive deep into how to started with your branding through understanding how colour can tell your clients or customers what your intentions are and break down the dark art of brand strategy.  If you've ever wanted to understand how colour psychology could help you take your branding to the next level and attract dream clients this episode is for you. Referenced in the episode:  - Free Brand Clarity workbook  - Fiona's online courses Thanks to today's sponsor Creative Stationery London. Building Your Brand was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! 

In today's BONUS solo episode (99) of the EAT, CAPTURE, SHARE podcast, I'm sharing the 9 qualities and characteristics that enable you to find success on your food photography and food blogging journey. I also offer exercises to help you uncover the areas YOU can work on to reach your food photography goals. This episode was one of THE most popular episodes from last year, which is why I'm re-releasing it. Here's what else you can expect from today's episode… I share exciting news about my Fearless Focus mastermind and mentoring program! I talk about the importance of being open to learning new things. I delve deeper into why patience and “pivot” are everything. I outline why having “business smarts” is essential if you want to turn food photography into a career. I explain exactly why investing in yourself is fundamental on your pathway to success. I chat about action versus overthinking and why one pushes you forward and the other holds you back. I note why connections are crucial and what exactly I mean by that. I speak about why it's essential to have a signature look in your food photography. And finally I address why your mindset and drive will impact whether you find success as a food photographer or not and how to cultivate both.   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography. Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Find out more about my online Foundation Food Photography and Food Styling course HERE You can find the PATHWAY TO SUCCESS series in my Instagram BUSINESS highlights HERE Talking all things business with my coach, Rick Mulready, Eat Capture Share Podcast episode number 98 How to start a food business with Delish Vegan Doughnuts, Eat Capture Share Podcast, episode number 2 How to self publish a best selling book with Fiona Humberstone + big news! Eat Capture Share Podcast, episode number 37 Want to retrace my book writing steps? Then please listen to the following: How to write a book (part 1), Eat Capture Share Podcast episode 19 How to write a book (part 2), Eat Capture Share Podcast episode number 30  No time for Instagram? - On-air mentoring session, Eat Capture Share Podcast episode number 35 Creative Food Photography is here! + How to write a book (part 3), Eat Capture Share Podcast episode number 56 How to create authentic work as a food photographer, Eat Capture Share Podcast episode number 66 Inspiration is everywhere with Betty Binon, Eat Capture Share Podcast episode number 49 Steve McCurry Find my Instagram HERE Find the full show notes HERE

a Ariana tinha um sonho. Mais de um. Começou a se movimentar. Mas sempre com os sonhos ali, em mente e coração. Nem sempre as coisas vieram do jeito que ela imaginava, mas se deixava surpreender e abraçava as oportunidades. E assim tem sido. Tem conquistado sonhos. Primeiro, de ir morar em NYC, e agora de construir a sua transição para viver da arte. Acredita, é possível. Tudo o que você sonha pode ser alcançado, trabalhando e se dedicando para isso também. quer continuar essa conversa? Dúvidas, questões, feedbacks e sugestões são mais do que bem-vindas. Para isso, você pode enviar um e-mail para profissaoartista@kaju.space ou pelo instagram. Sou a @_bykaju e, neste episódio a conversa foi com a @arianact - e o livro que ela recomendou é o “Brand Brilliance - Elevate your brand, enchant your audience” da Fiona Humberstone

In today's solo episode (67) of The EAT, CAPTURE, SHARE podcast, I'm sharing the 9 qualities and characteristics that enable you to find success on your food photography and food blogging journey. I also offer exercises to help you uncover the areas YOU can work on to reach your food photography goals. Here's exactly what you can expect from today's episode…   I share more exciting news about my food photography challenge and signature ecourse! I talk about the importance of being open to learning new things I delve deeper into why patience and ‘pivot' are everything I outline why having ‘business smarts' is essential if you want to turn food photography into a career I explain exactly why investing in yourself is fundamental on your pathway to success I chat about action versus overthinking and why one pushes you forward and the other holds you back. I note why connections are crucial and what exactly I mean by that. I speak about why it's essential to have a signature look in your food photography  And finally I address why your mindset and drive will impact whether you find success as a food photographer or not and how to cultivate both.   LINKS MENTIONED: My book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photography. Find out more about my #eatcaptureshare food photography challenge HERE Find out more about my signature online food photography and food styling course HERE You can find the PATHWAY TO SUCCESS series in my Instagram BUSINESS highlights HERE My creative business mentoring #2 How to start a food business with Delish Vegan Doughnuts #37 How to self publish a best selling book with Fiona Humberstone + big news! Want to retrace my book writing steps? Then please listen to this episode, this episode and this episode of the Eat, Capture, Share podcast. As well as this one here. #66 How to create authentic work as a food photographer Steve McCurry Podcast episode #49 - Inspiration is everywhere with BETTY BINON Find the full show notes here Find my Instagram here

Fiona's website and InstagramMiddleton LodgeFiona's books - How to Style Your Brand and Brand BrillianceAnnabel Bird - Bleak HouseDuncan McCabeCecelina TornbergFiona's seminarsFiona Pickles episode on The Restless CreativesCaz Harrison's episode on The Restless CreativesBernay LaityAngela Wright - Colour AffectsThe Empowered Entrepeneur - Elizabeth CairnsFiona's Handbook on Colour Psychology Donna Hay (Week Light)Ottolenghi

Fiona Humberstone joins us today, she is also know as the brand stylist. She is the authority on branding - she has books, online courses and a lot of resources for us. Join us for this conversation!    EPISODE RECAP   Tell us about your story - how did you become the brand stylist? (1:50) When you're in business, it can feel like a waste of time to think about your brand can't it? (6:30) Tell us about “editing to amplify” (7:44) If I have two different styles of jewellery, should I keep them under one brand or have separate brands? (13:25) Photography is such a key part of our brands as jewellers. What're your thoughts on managing photography? (17:00) What are the most important things to spend money on for our brands? (21:26) For people who are further along in their business, do you have any tips for keeping our branding focus? (25:09) What is your motto on life? (27:50) How do you fit in family, work and home life? (29:25)   RESOURCES The Brand Stylist Website     Find Jewellers Academy on Instagram and Facebook! 

#013 - Brand Strategist and Creative Director, Fiona Humberstone shares her small business journey and how she came to set up The Brand Stylist. With the aid of her online courses, seminars, consultancy and books, she now helps small businesses create distinctive brands.Following her graduation from Sheffield University, Fiona worked for Printing.com, a print company franchise. Then she moved to London with her husband and worked her way up to become a Regional Director at the company. At 26, after having her first child, she decided to set up her own franchise. Pretty soon, she realised that she didn't like selling print. But she loved talking to entrepreneurs about their businesses. She'd learnt everything she could about branding, marketing and design. And so when it came to running her own business, she decided to focus on branding and design, with print becoming a by-product.  When she later learnt about Colour Psychology, her company's design work went up a level. She blogged about their work, which led to getting clients from all over the world. And that was when she understood the importance of having a creative, distinctive style.In 2012, she sold her business and two years later, set up The Brand Stylist. And she now empowers entrepreneurs and designers to create extraordinary brands. Listening to this episode, you'll hear how passionate Fiona is about helping entrepreneurs unlock the power of their brands and making more empowered choices about how their businesses come across.  At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes and more are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode13

WHAT WE TALK ABOUT* The often-underestimated importance of being “politely persistent”* Starting a blog and Instagram before you become an expert (practising in public), as a way to find clients after you graduate* The way Kimberly used Instagram not only as a photography portfolio but also as a way to train her writing voice ahead of writing her book, alongside her blog writing* The value of receiving immediate feedback on Instagram to hone our marketing skills: we immediately learn what works and what doesn’t, based on people’s responses* A burgeoning shift of women taking up space and creating businesses, that is reshaping our ideas of what it is to be a leader, what a CEO is, and what “sales and marketing” should look like* The historic under-valuing of creativity in the mainstream, and particularly in business (creativity is not perceived as productivity, and productivity is how we measure our worth), and how creative people (often women) are forging important changes to that attitude* Kimberly’s fabulous words, like a rallying cry, which someone needs to put on Pinterest! “Creativity is joy. Creativity is being alive.”* The highs and lows of pitching a book to publishers and agents (and recovering from rejection)* Using our public platforms to hold ourself accountable to pursuing our creative dreams* The awful summer of 2020, and Kimberly’s personal and professional turning point after reading the rather grim statistics around the number of women of colour who get book deals, and what they get paid…* The importance of investing in ourselves (even to putting our money where our mouths are!)* The nuts and bolts of self-publishing… beautifully (and being the CEO of your book)* Kimberly’s advice for anyone who is seeking the courage to follow their dreams LINKSMy Instagram class The Insta Retreat* Kimberly’s Instagram, @thelittleplantation * Her book, Creative Food Photography * Her podcast, Eat, Capture, Share * Kimberly’s blog, with lots of resources on self publishing and food photography * Sara’s podcast interview with Fiona Humberstone * For self-publishers, Kimberly recommends The Book Launch Show podcast with Tim Grahl* More about Clubhouse, a live, audio social media app, currently invitation only 

Click on this link to subscribe to The Charmed Studio.To see Morse and Humberstone's gorgeous sales-driving flat lays, and to get my easy how-to video recommendations, come on over to my post at https://thecharmedstudio.com/flat-lay-for-artists/Bendy, Cheap, Cute, Smartphone Clamper-Thing to help you take a good, steady, straight photo from above for just $18, I love it!HOW TO STYLE YOUR BRAND. by Fiona Humberstone.Etsy shop Birch Bliss. Crystal flat lay cover photo by Katelyn Morse, used with permission. 

I want to introduce you to designer + renowned brand consultant, Fiona Humberstone. You may know her as The Brand Stylist behind her #1 bestselling books “How to Style Your Brand” + “Brand Brilliance” or her most beautiful website + instagram account @thebrand_stylist. On this episode, we talk about her books, of course, but, more importantly, what the makers out there like us can do to be consistently intentional with our brands, even when life gives us every reason to just let it slide so we can keep up with the day to day hustle.Fiona also tips us off on unique trends to keep an eye on + what you can do to make sure your brand stays aligned with exactly what your audience wants + needs. This year has been a doozy but Fiona reminds us how we can, in true Brand in Bloom fashion, stay rooted to what matters so we can create a meaningful business + life.I couldn’t think of a better episode to both round out this year + kick off a new one. I don’t know about you but I’m feeling energized by the clean slate ahead, even though it’s bound to get a bit messy too. EPISODE HIGHLIGHTS:>> [3:31] Tips for the busy business owners who are not making branding a priority or want to but are just struggling to make it happen>> [8:23] What you can do to get off the hamster wheel of hustling in your business so you have more time to focus on what matters when it comes to growing your brand>> [13:12] Trends that Fiona’s seeing now + anticipates for the near future + how you can align your brand to best meet your community where they are >> [16:16] The most sustainable, robust + resilient way to build your businessResources mentioned in this episode:Fiona’s free seminars: https://www.thebrand-stylist.com/the-seminars Fiona’s blog + books: https://www.thebrand-stylist.com/Follow Fiona on Instagram: https://www.instagram.com/thebrand_stylist/ The Bloom Crew™ marketing mentorship program for makers>> To learn more about this episode + access all the resources, visit: https://www.elisabethfleming.com/blog/creating-brand-brilliance-fiona-humberstoneConnect with me:Subscribe to my Podcast: www.elisabethfleming.com/podcastFollow me on Instagram: https://www.instagram.com/mslizfleming/Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/Follow me on Facebook: https://facebook.com/mslizflemingFollow me on Pinterest: https://www.pinterest.com/mslizfleming/Follow me on Twitter: https://twitter.com/mslizflemingFollow me on LinkedIn: https://www.linkedin.com/in/mslizflemingSubscribe to my Youtube channel: https://bit.ly/brandinbloomtvShow hashtag: #BrandInBloomPod See acast.com/privacy for privacy and opt-out information.

Welcome back to this week's episode of The Courage to Be. I am very excited to share with you a conversation with the best selling author and visionary entrepreneur Fiona Humberstone, also known as The Brand Stylist. She's the author and publisher of the bestselling books How to Style your Brand and Brand Brilliance. She is passionate about inspiring entrepreneurs to create incredible brands.  But, as always, on The Courage to Be Podcast, our conversation is little bit more than everyday business. I was inspired to invite Fiona onto the show after she shared a post entitled "Feeling Vulnerable". On reading her post I was incredibly moved by her honestly, her vulnerability and her strength. We explore this experience in more detail and Fiona concludes "you're going to have times, like I do, when it's tougher than normal. But I think what that post [that vulnerable post] showed me, was actually it probably wasn't really things that I had got wrong. There was bigger stuff going on out there in the market." Fiona's capacity to reflect and learn from past experiences is very apparent throughout this conversation "I think I probably always look for the learning in everything" Fiona explains.  We talk about competence and confidence "when you feel inspired and creative and confident in yourself, you produce your best work and when you're producing your best work, that gives you this vitality." Fiona believes in letting brilliance lead the way "as entrepreneurs, we've got two choices, you can either put all of your energy into learning algorithms, learning how to write direct sales copy, creating elaborate sales funnels or you can put your energy into being really good at what you do and you cannot do both." Fiona shares her thoughts on branding, specifically for small businesses, explaining "I think our expectations as consumers are that we don't make any concessions for the fact that you're small in terms of your brand. You know, if you're making soaps, they need to look just as beautiful, if not more so than the stuff we can get on the high street." Fiona emphasises the importance of Brand Clarity "it requires you to be quite brave, because to have clarity, you have to accept that you're not going to be all things to everybody. You can't appeal to everyone. You've got to really focus on what it is that sets you apart and what makes you different." As always on The Courage to Be we talk about the critics and Fiona, in the wonderful way that she does explains "I don't not care. I really care about what people think, really deeply care and that can massively get in the way sometimes" To connect with Fiona head over to thebrand-stylist.com where you can also connect with Fiona across her social media platforms. 

In this week’s episode (37) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Fiona Humberstone, author, CEO and founder of The Brand Stylist, whose mission it is to empower entrepreneurs to create incredible brands. Fiona has self published two wildly successful branding books and speaks candidly about what it really takes to self publish with style. Here’s exactly what you can expect from this week’s episode … I talk about my instagram food photography challenge and my online food styling e-course Fiona introduces herself Fiona shares how she knew there was a need for her book Fiona explains why she decided to self publish her books rather than pursue the traditional publishing route Fiona notes why she decided NOT to send her book proposal out to countless publishers We chat about how many books most authors really sell (this may shock you!) Fiona talks about why her self published books are better self published than if they had been traditionally published We discuss whether having an audience on social media or a mailing list is essential, with Fiona sharing her exact instagram audience and mailing list size at the time of writing her break out book, How to Style your Brand (you’re in for a surprise!) Fiona mentions how she worked through her imposter syndrome and fear during the book writing process Fiona shares the incredible amount of books she sold in the first 6 week of her book’s release, how many she sold in its first year and how she made it onto the Amazon Bestseller List! We discuss whether self publishing is second best and how to ensure it isn’t! Fiona notes what some of the key benefits are to working with a traditional publisher We chat about the realities of publishing books in today’s digital age We speak about how to know if you’re an expert in your field Fiona shares WHY writing a book is worth it Fiona notes how much money it realistically takes to self publish a great book Fiona explains why print on demand for self published cookbook authors may not be the best option Fiona outlines key questions to ask yourself when you’re thinking about writing a book (self published or not!) Fiona highlights some of pitfalls she encountered on her self publishing journey Fiona shares how she made her book a roaring success Fiona notes why taking your audience on your writing journey is key We speak about how small or large your mailing list should be if you’re considering self publishing   LINKS MENTIONED: Find Fiona on her website and on instagram Find out more about my online food photography challenge here Find out more about my food styling and visual story telling e-course All Fiona’s blog posts about self publishing The Empowered Entrepreneur Kickstarter Join my creative community by signing up to the newsletter below or find out more about it here Want to retrace my book writing streps? Then please listen to this episode, this episode and this episode of the Eat, Capture, Share podcast. Find my instagram here   Find the full show notes here. 

Whether you have a blog for your personal brand or a website and everything else that goes with a business, you'll have made decisions about your branding. From the colours you use to the fonts, layout and more, your decisions when it comes to branding speak before people get to the words you write. But branding isn't just a logo, far from it, and that's why I was so excited to speak to Fiona Humberstone aka The Brand Stylist on the Small & Supercharged Podcast. Fiona talks to us about branding, finding your niche, and appealing to your target customer in addition to so much else. It's a really inspiring and exciting episode for anyone who wants to understanding branding and the power of design a little bit more.  Fiona also shares a bit about balancing motherhood and business and, in fact, shares some really interesting insights around this and why she has styled her business how she has.

In this amazing interview with Nancy a passionate lover of beauty, design extraordinaire and self-confessed font geek we go deep on what the colours you choose to represent your brand really mean and say to your customers. Nancy is the Founder of Aligned Design a design studio helping beauty brands to find their sweet spot and shine above the ordinary. During our chat we talk about *why colour is such a key element of your brand *what moods and messages different colours convey *and Nancy shares some great recommendations and tips on how to go about choosing the right colours for you. It’s a super interesting episode with plenty of visual examples to have a look at and loads of inspiration to take away. Nancy is so cool and lovely that she has prepared a brand discovery mini workbook for you. It's completely free and will help you to dive deep on exactly how to turn your brand dreams into reality. Just click here to get your copy (scroll to the bottom of the page) https://www.aligned-design.co/ Nancy mentions loads of awesome design resources and I have popped links to all of them below. Enjoy, loads of indie hugs and love, Rachel Brand Brilliance, Fiona Humberstone https://www.amazon.co.uk/Brand-Brilliance-Elevate-Enchant-Audience/dp/0956454542/ref=sr_1_1?crid=3K586AKQLW38F&keywords=brand+brilliance+by+fiona+humberstone&qid=1569577062&s=gateway&sprefix=brand+brillia%2Caps%2C147&sr=8-1 How to Style Your Brand, Fiona Humberstone https://www.amazon.co.uk/How-Style-Your-Brand-Distinctive/dp/0956454534/ref=sr_1_1?keywords=How+to+style+your+brand&qid=1569577189&s=gateway&sr=8-1 The Secret Lives of Colour, Kasia St Clair https://www.amazon.co.uk/Secret-Lives-Colour-Kassia-Clair/dp/1473630835/ref=sr_1_1?crid=3F49YWSNQNI0K&keywords=the+secret+lives+of+colour&qid=1569577268&s=gateway&sprefix=The+secret+lives+of+col%2Caps%2C143&sr=8-1 https://www.colourlovers.com/ Pantone Books https://www.amazon.co.uk/s?k=pantone+book&crid=3OR8PJP7O3RVU&sprefix=pantone+book%2Caps%2C146&ref=nb_sb_ss_i_1_12

In today's episode I'm chatting with Fiona Humberstone also know as the brand stylist about her creative journey. Which has been all about following her passion and heart. She's a pro when it comes to helping fellow entrepreneurs figuring out how to create a cohesive and outspoken brand, that attracts the right audience and repels the wrong.   Mentioned on the Show: Fiona's site: https://www.thebrand-stylist.com/ Fiona's books: 'Brand Brilliance': https://www.amazon.com/Brand-Brilliance-Elevate-Enchant-Audience/dp/0956454542/ 'How to style your brand': https://www.amazon.com/How-Style-Your-Brand-Distinctive/dp/0956454534/ Fiona over on Instagram: https://www.instagram.com/thebrand_stylist/ Fiona's blog: https://www.thebrand-stylist.com/blog/ Book recommendation 'the empowered entrepreneur': https://www.amazon.com/Empowered-Entrepreneur-Mastering-thriving-business/dp/1909699993/ref=sr_1_1?ie=UTF8&qid=1548014726&sr=8-1&keywords=the+empowered+entrepreneur+elizabeth+cairns The Sparkling Creative Community: https://www.facebook.com/groups/243968072673994/ What's your creative superpower? Find our what your creative superpower is and how you can use it to build the creative livestyle of your dreams! Take the Quiz here: https://www.kerstinpressler.com/quiz An affirmation a day keeps the bullshit away! Receive your own free set of affirmation cards now! www.kerstinpressler.com/affirmations I've been working with so many creatives that thought the next grand business strategy or a new creative product they're going to offer would bring them more of what they wanted.  More money!  More fulfillment!  More time!  More happiness! However many of them never got what they wanted.  Are you ready to dive in fully and turn your creative passion into the creative business that is not only paying your bills but also allowing you to live the lifestyle your dreaming of? Then check out the sparkling creative Academy here and get to know how we can help you create the sparkling creative life that you've always dreamed of: www.kerstinpressler.com/academy Become one of us and join the sparkling creative community! Surround yourself with fellow creatives, that not only create sparkling creative pieces, but also sparkle when it comes to the financials of their creative adventures. Be part of a sparkling community and own your creative strength. We'll support you and help you live the sparkling creative life you've always dreamed about. https://www.facebook.com/groups/243968072673994/ Connect with us: e-mail Kerstin: info@kerstinpressler.com Instagram: https://www.instagram.com/kerstinpressler/ Facebook: https://www.facebook.com/kerstinpressler I love to connect with you! If you've got a question about today's episode or want to leave me some inbox love, you can email me at  info@kerstinpressler.com Or, you can always find me hanging out in my happy place, the sparkling creative community over on Facebook. I would also LOVE it if you'd leave a podcast rating or review on iTunes! I know it can be hard to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for the sparkling creative Podcast from your iPhone or iPad. 1. Launch Apple's Podcast app. 2. Tap the Search tab. 3. Enter the name of the podcast you want to rate or review. 4. Tap the blue Search key at the bottom right. 5. Tap the album art for the podcast. 6. Tap the Reviews tab. 7. Tap Write a Review at the bottom. 8. Enter your iTunes password to log in. 9. Tap the Stars to leave a rating. 10. Enter title text and content to leave a review. 11. Tap Send.

Welcome to the the second interview episode of the WELL + WILD podcast! This podcast is designed to inspire you to spend your life doing work that lights you up.  I'll be sharing stories of people who have done the unconventional and achieved success, on their own terms. They managed to escape a path that they recognised wasn't for them and instead, chose to do something wild and aim for their true desires.  This week I chatted with Emily Stoner, a super talented wedding planner from Brighton. Emily started out working in banking and ultimately decided it wasn't for her. Emily delves into the reasons as to why she chose to leave Finance for self employment, gives a really interesting insight into life as a wedding planner and her experiences of running her own business. She also gives some really valuable advice and tips for those who are thinking about entrepreneurship. I really loved speaking with Emily and catching up with her on all the amazing things she's doing. Please enjoy the episode and THANK YOU so much for listening! Emily's IG  https://www.instagram.com/weddingsbyemilycharlotte/ Emily's Website  https://www.weddingsbyemilycharlotte.co.uk/ Book recommendation ‘Brand Brilliance' by Fiona Humberstone @well_and_wild @suzieclark_

Elevate your brand, business and life, with Fiona Humberstone, The Brand Stylist. Today I'm chatting with Fiona about: - The Brand Stylist's top principles for branding a business for success - Work-life balance and healthy boundaries - Forgetting comparison or 'hustle', and building a business you love, based on your definition of success and happiness - Fuelling your creativity when you need to have constant ideas and inspiration! Support Fiona and The Brand Stylist Lots of amazing resources at https://www.thebrand-stylist.com/ How To Style Your Brand https://amzn.to/2LV6vkg Brand Brilliance https://amzn.to/2mQxSkZ Fiona's Resource, The Empowered Entrepreneur by Elizabeth Cairns will be available to pre-order on Friday 3rd August! Follow her to be updated https://www.elizabethcairns.com/ https://www.instagram.com/andthrive/

This week we are chatting to The Brand Stylist, Fiona Humberstone.   Fiona is a renowned author, speaker, trainer and blogger who has been helping business owners create compelling brands for nearly 20 years.   In our chat we talk about: Why it’s important for photographers to have a strong brand How much importance visual identity plays in your brand Should you hire a designer or is it ok to design your own logo What colour psychology is and how it can influence your branding decisions How to know what seasons your photography and your brand fall into Whether your personality influences your brand How to market yourself without the hard sell Why you should charge properly for your services Whether blogging is still important   As you can see we cover a LOT of ground!     Thank you to The Design Space for sponsoring this episode. Once you’ve created a compelling brand, you’re going to need a gorgeous new website to show it off. So click here for lots of free information and to get 20% off all of their website templates and courses.     Fiona offers some truly insightful tips for creating a compelling brand for creative entrepreneurs and we hope you get a lot from this episode.   The Brand Stylist website Fiona’s online courses - use the code ‘shooteditchat’ to get £25 each course. The Brand Stylist on Instagram Fiona’s blog post on how to market yourself without the hard sell     Our new Shoot Edit Chat Repeat website (created by The Design Space) Come chat to us on Instagram & Facebook      Eddie’s Lightroom presets Vicki’s training for photographers  

Fiona Humberstone, The Brand Stylist in conversation with the wonderful Fiona Pickles of Firenza Floral Design. Discover how Fiona transformed her business from busy florist to one of the most sought-after floral designers within the UK.

Did you know that your branding should stick to one “season”? I found out that Wild and Creative is a SPRING and since I have found this out, it has helped me make a ton of other branding decisions. I recently came across the How to Style Your Brand book by Fiona Humberstone and she lays… The post 15: The Seasons of Branding appeared first on Wild & Creative.

This isn't a standard episode because instead of all the normal stuff I reflect on the year that was 2017 and what I want to achieve in 2018 with the podcast, my company Provenance Craft Co. and with my designing under Fay Dashper-Hughes Designs. I have kept the show notes to a minimum and provided all of the links from the bits and bobs that I talked about in the episode.    This podcast is sponsored by my online crafting company, Provenance Craft Co.  Thanks to everyone who tunes into the podcast whether it is through Stitcher, Podbean, Spotify, iTunes or the YouTube Channel. Your support and engagement are really appreciated and makes running a podcast very special and worthwhile.    If you would like to support the podcast, you can do that through Patreon:   Clarity I have never done a 'word of the year' before, in part because that isn't something that usually motivates me.    On New Year's Day, Matthew and I headed off to have our annual review - we are very business focussed in our household. This involves pitching up at the Yorkshire Sculpture Park with our laptops, eating good local food and going for a walk around the grounds and deciding what we want more and less of in the following year.   In the weeks leading to the end of the year, I did A LOT of work on what I want to get out of the podcast, my business and designing in 2018.  A couple of days before we headed to Yorkshire, one word was popping up everywhere - CLARITY.   So, who am I to ignore something that keeps on presenting itself to me?  Clarity is my word for 2018.   To me it means the following: 1 - Being clear about what I want from the three elements of my business. 2 - Spending my time wisely/  More doing, less faffing. 3 - Planning what I think is achievable in a year - 12 podcasts, 12 designs, more of my own manufacturing. 4 - Being better at communicating with the crafting community. 5 - Improving my photography skills. 6 - Being creative for the sake of being creative and not always for the end goal of creating patterns or products. 7- Having a colour palette that is attractive to me and works across all three areas of my working life (podcast, online shop and designing) bringing clarity and consistency.  This is a massive step forward for me and helps me to understand that not liking rainbows, unicorns and pastels are actually acceptable. You would not believe the hours spent wondering why rainbows and unicorns leave me cold and even irritated at times.     By writing all of these things down and talking about them in Episode 25 I feel like I have kicked off the process of approaching 2018 with clarity.  I have told you what I am up to and now I feel accountable.  That would scare some people, but I am self-employed and work from home, I have no other way of making myself accountable.  You are my team.   So, to highlight the colour palette things, here are a couple of photos.  The first shows a lot of the yarn that I will be designing with this year.  The second shows the same yarn with the Autumn colour palette on top.  I bought/ received all of these yarns well in advance of gaining any understanding of the colour psychology seasons.  Hmmm, I seem to really like the Autumn colour palette...       Links to information So, here is what I have been reading, listening to, possibly even taking in through osmosis.   Things that have helped me get focussed for 2018 and beyond: 1 - Sara Tasker from 'Me & Orla' has a beautiful instagram account, is a Social Media Influencer and I really like her down to earth approach.  2 - Sara also does the Hashtag Authentic podcast which has been invaluable to me so far and will continue to be this year. 3 - There are a few guests that Sara has had on that have really hit home for me, starting with Fiona Humberstone from The Brand Stylist.  The podcast that I linked in number 2 will take you to that interview.  Here's the page on the Psychology of Colour.  There is just enough detail here to get your teeth into and you can buy Fiona's book if you need to know more.  I am an Autumn person.  I knew this already but reading this information and looking at the colour palette really helped to cement this for me. 4 - Tara Swiger, is very au fait with the yarn community and helps crafting and other businesses to move to the next level.  I haven't delved into lots of Tara's information yet, but I will be. 5 - Jen Carrington also did a great interview on 'The Glorification of Being Busy' which is worth a listen too. 6 - Photography course with Shaw Academy - I am currently doing the free introduction to photography which is online.  I have also previously done the online course from Making Light and they currently have a free taster course running.   Here are most of my finished objects from 2017.  I crocheted and knitted just over 10kg of yarn, most of which was crocheted.    I think that is enough for now.   In February you will get my normal podcast and less talk of clarity and focus.   Fay x   Instagram: Crochet_Circle_Podcast  Instagram: provenance.craft.co   Instagram: FayDHDesigns YouTube: The Crochet Circle Podcast Crochet Clan on Mighty Network: Invite

Fiona Humberstone empowers entrepreneurs to create powerful brands. A bestselling author and fearless entrepreneur, we met, somewhat randomly, on a ship in the Thames earlier this summer, where I was struck by her insight,  enthusiasm and warmth. I called her up to give us all a crash course in branding, colour psychology and what it can offer our creative work and businesses.

We discuss in depth instagram strategies, the importance of color & design & more!Episode Notes from Emily:Save your Instagram Stories (photo & video) to your camera roll: Settings>Story Settings> turn on "Save Shared Photos"Learning about color psychology from Fiona Humberstone: http://thebrand-stylist.com/the-absolute-essentials-of-colour-psychology/Later.comSchedugramCanva.comMy favorite follows on IG: @lauren_krysti @thriftstylist @delusciousbites @ereyayouknowme @mother_pukkaEpisode notes from JennaHow to Style Your Brand by Fiona Humberstone on AmazonRinglight for iPhone on AmazonLightroom AppPreview AppFollow Emmi!www.instagram.com/emmirocreativeJenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching or take one of the Academy classesFree Social Media Masterclass www.twincitiescollectiveacademy.com/masterclass-signupInstagram Marketing Class www.twincitiescollectiveacademy.com/instagramAcademywww.twincitiescollectivacademy.comJoin the Facebook Group https://www.facebook.com/groups/twincitiescollectiveCoaching https://www.twincitiescollectiveacademy.com/coaching-programsFind the podcast on all platforms http://www.twincitiescollective.com/podcast-linksFollow us on Socialhttps://www.instagram.com/twincitiescollective

Kat Molesworth interviews Fiona Humberstone of The Brand Stylist about branding, colour psychology, blogs and her debut book, How to Style Your Brand. Apologies for the couple of blips in sound during the interview x Find the full show notes at Blogtcular.com/podcast/