POPULARITY
5 episodes with annemie tonken
3 episodes with annemie tonken
4 episodes with annemie tonken
3 episodes with annemie tonken
3 episodes with annemie tonken
2 episodes with annemie tonken
2 episodes with annemie tonken
2 episodes with annemie tonken
2 episodes with annemie tonken
I am excited to launch a new format for some of our podcast episodes! I'm calling these 'Anchor Episodes', and they're just me
The Motherhood Anthology Podcast: Photography Education for a Business You Love
In this conversation with guest Annemie Tonken, we unpack the shifts happening in the photography industry and what it really means to stay relevant as a creative business owner. We explore everything from the evolution of marketing, like why relationship-building is outpacing pain-point messaging, to how AI is transforming the way we strategize. Annemie shares tangible advice on pivoting offers, keeping your brand personal, and using tools like custom GPTs to reignite your momentum. If you've been feeling a little off your game or unsure what's next, this episode is your cue to adapt with confidence and creativity. Connect with Annemie: Website - https://www.thiscantbethathard.com/ Instagram - https://www.instagram.com/thiscantbethathard_ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox
In this week's episode of Photo Fuel, I sit down with Annemie Tonken—photographer, educator, and host of the This Can't Be That Hard podcast—for a thoughtful, no-fluff conversation about what it really takes to run a sustainable photography business in a changing world. This conversation goes beyond productivity hacks or pricing formulas, because while all those logistics are so important, they are secondary to the heart and brains of your business. So today we're talking about things like how handle discomfort and failure, the parallels between business and parenting, and how to find peace and momentum even when things feel hard. We talk about things like: Addressing risk and ego in entrepreneurship How to push through discomfort without heading toward burnout Finding strength and opportunity amidst market shifts How to raise your prices or shift your editing style with confidence Building predictability in a seasonal or uncertain market How to find peace, empowerment, and creative fuel in tough times // LINKS // Connect with Annemie: Annemie's Website: thiscantbethathard.com Revenue on Repeat: https://www.thiscantbethathard.com/revenue Connect with Leah: Website: https://www.leahoconnell.com Education + *NEW* Voxer Coaching https://www.leahoconnell.com/education Join The Firefly Letters: https://www.leahoconnell.com/newsletter Join the Email List for Photographers - https://www.leahoconnell.com/learn
The Motherhood Anthology Podcast: Photography Education for a Business You Love
This week, meet photographer and business educator Annemie Tonken. She shares insights into building a sustainable photography career leveraging her "Simple Sales System" approach. We're talking about: Leveraging technology and personalized education to create efficient client experiences, rather than relying on one-on-one meetings Developing a sales system that balances profitability and client satisfaction, bridging the gap between all-inclusive and in-person sales Aligning all aspects of your business (pricing, policies, products) with your personal preferences and parameters for long-term success Implementing recurring revenue streams through membership models to provide stability and predictable income Adapting your business to industry changes and evolving market conditions, rather than chasing short-term trends & so much more! Connect with Annemie: https://www.thiscantbethathard.com/ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox
Have you ever felt out of sync with your business, like something's off, but you're unsure what it is? In this episode of Make Your Break, host Jai Long sits down with Annemie Tonken, host of This Can't Be That Hard podcast, to dive into actionable strategies for aligning with your goals. Together, they explore pricing, branding, and making small but impactful adjustments to create a business that truly reflects your vision. Whether you're a photographer or any creative entrepreneur, these insights will help you refine your approach and get back on track. Stick around for some eye-opening moments that might just transform your business! Find Annemie Tonken on her Podcast 'This Can't Be That Hard' https://www.thiscantbethathard.com/podcast ----- All Jai Long's Details: Jai Long's Website: https://jailong.co/ Apply for the Six-Figure Business Map: https://sixfigurebusinessmap.com/apply-podcast Join Metamorphosis: https://jointhemetamorphosis.com/ Say hi To Jai Long on Instagram: @Jailong.co Leave a review on the Apple podcast app with the link below: ⭐️⭐️⭐️⭐️⭐️ https://podcasts.apple.com/au/podcast/creative-business-make-your-break-podcast/id1479145264 Wedding Photography Summit - https://weddingphotographysummit.com/ YouTube Channel: https://www.youtube.com/channel/UC5nLrLzaJWItTgoNhe-y1sw
In this episode of the podcast, I chat with Annemie Tonken, a passionate family photographer who transformed her career by shifting from wedding photography to a more flexible family-focused business. Annemie shares her journey of setting the right pricing, creating a luxury client experience, and navigating the challenges of in-person versus online sales. Her story will encourage you to reconsider your pricing model, refine your sales approach, and embrace having consistency in your business strategy.The Big Ideas:Pricing Adjustment Journey: Adjust your rates after understanding your business costs and client needs. Finding your pricing "happy place" ensures sustainability.Consistency in Business Strategy: Fully commit to a cohesive strategy. Piecing together different tactics may create a disjointed "Frankenstein" business.Educating Clients: Gradually guide clients through the decision-making process with clear, segmented information to prevent overwhelm and foster better decisions.Photography Action Plan:Evaluate Your Pricing: Analyze your cost of doing business to determine a sustainable pricing structure. Gradually adjust your rates to align with client expectations and your financial goals.Enhance Client Experience: Implement personal sales strategies, offering tangible products to enrich the client experience. Provide a seamless and luxury experience, from consultation to final delivery.Simplify Your Sales Process: Utilize online gallery software to simulate in-person sales experiences, maintaining client engagement. Set specific time limits for purchasing decisions to create urgency and drive sales.Educate Through Communication: Engage in pre-booking conversations to understand and address client concerns. Use personalized videos and timed galleries to guide clients through the purchase journey.Consistency in Strategy: Choose a single business model (in-person sales or all-inclusive) and commit fully to its execution. Avoid mixing different strategies to ensure a streamlined approach that clients can trust.ResourcesListen to the This Can't Be That Hard Podcast - https://www.thiscantbethathard.com Download Annemie's free guides - https://www.thiscantbethathard.com/bppFollow Annemie on Instagram - https://www.instagram.com/thiscantbethathard_/Get Back your Family Time and Start Building Your Dream Photography Business for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!
Sometimes celebrating a major milestone calls for bringing together your business besties for an honest conversation about business. In today's episode, I'm replaying my conversation from the Business-First Creatives Project, where I'm chatting with my business besties Colie James and Annemie Tonken about our over 30 years combined experience in photography. We're diving into mistakes we've made, pricing strategies, and so much more. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes: 3:10 - Meet My Business Besties5:20 – Diving Into the Business of Photography 6:34 – The Outsourcing Debate in Photography 10:37 – Exploring the Associate Photographer Model 9:20:36 – The Power of Pricing and Confidence in Business29:39 – The Mindset of Pricing in Business29:56 – Confidence and Detachment in Pricing Strategies30:05 – Business Pricing and Value32:27 – Client Experience and Justifying Price35:55 – Beginner Business Mistakes37:54 – Education and Outsourcing40:24 – Systems and Processes for Business Success50:44 – Collaboration and FeedbackConnect with Colie:Website: https://coliejames.com/Instagram: https://www.instagram.com/coliejames/Connect with Annemie:Website: thiscantbethathard.comInstagram: instagram.com/thiscantbethathard_ Hosted on Acast. See acast.com/privacy for more information.
Are you ready for the fall busy season? In today's episode, I'm replaying a conversation from the This Can't Be That Hard podcast with Annemie Tonken. Annemie and I are sharing our strategy for the approaching busy season, plus how we take care of ourselves alongside our business. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. This episode is brought to you by Marketing That Attracts, my new course that will give you clarity on your marketing strategy and attract your ideal clients. In this course, you will learn five organic marketing strategies for photographers and advice for how to implement them into your business. Join today and get access to even more additional resources like templates, trainings, and organizational tools. Learn More >>Connect with Annemie:Website thiscantbethathard.comConnect with Sabrina:Marketing That Attracts: https://sabrinagebhardt.krtra.com/t/hWKA5zJm9GZaInstagram: instagram.com/sabrinagebhardtphotography Hosted on Acast. See acast.com/privacy for more information.
In today's episode, we're diving into the world of Airtable with Colie James and Annemie Tonken, unraveling how this dynamic tool can streamline your business and simplify your life. If you've ever felt overwhelmed by managing your team communication, marketing content, relevant client sales data and offers, get ready to hear how Airtable can tame the chaos in one centralized location!00:00 Introduction and Welcome00:29 Discovering Airtable06:41 How Annemie using Airtable in her personal life11:15 How can Airtable benefit your business?15:12 Where to start with Airtable22:19 Joining Systems Over Stress from Ashley Rose22:49 Trying to find resources to learn Airtable25:57 What kind of automations are there in Airtable27:29 Colie's Favorite Automation: Team Communication32:16 Airtable vs. CRM - Can Airtable replace Dubsado or Honeybook?37:11 Organizing Your Business with Airtable Hubs39:43 Why should you write emails inside Airtable44:15 The Benefits of Airtable for BusinessResources Mentioned in the EpisodeClient Hub for AirtablePodcast Planner for AirtableSupport Ticketing System for AirtableAirtable (aff link)Systems Over Stress Group Program (aff link)How Colie Uses Airtable to Organize Her BusinessWhy Airtable Should Replace Your SpreadsheetsConnect with AnnemieWebsite - https://www.thiscantbethathard.com/Instagram - https://www.instagram.com/thiscantbethathard_/
In this episode, Ryan welcomes Annemie Tonken, a seasoned photographer and educator specializing in business systems and strategies for creative entrepreneurs. Annemie shares her journey from wedding photography to creating a sustainable and predictable income model through her innovative Simple Sales System. The discussion delves into the challenges faced by photographers in maintaining a steady income, the inspiration behind Annemie's subscription-based model, and the importance of business systems in achieving long-term success. Annemie offers valuable insights on building trust with clients, the benefits of niching down, and how to create compelling offers that attract and retain customers. Key Takeaways Creating a membership model can provide predictable income for a photography business. Focusing on a specific service and building trust with clients can lead to a more stable and profitable business. Exclusivity and scarcity can attract clients and increase perceived value. Having a go-to product or service simplifies operations and improves efficiency. Being selective with clients and setting boundaries can lead to a more enjoyable and sustainable business. About Annemie Tonken Annemie has been a professional photographer since 2010 and is now a respected educator focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, and an experienced speaker known for her fluff-free content and memorable metaphors. In This Episode [00:00] Welcome to the show! [10:25] Meet Annemie Tonken [12:11] Monthly Recurring Revenue [12:59] Annemie's Business Beginning [18:38] Photography Membership [24:04] Confidence To Charge Fairly [25:00] Client Exclusivity [31:05] Knowing Your Main Deliverable [37:35] Connect with Annemie [38:12] Outro Quotes "One of the biggest challenges in my business over 20 years is having any sense of predictable income." "I could create essentially a subscription so that my clients could get this done." "There's a new confidence that you haven't really experienced before." Guest Links Find Annemie Tonken online This Can't Be That Hard podcast Follow Annemie Tonken on Instagram | Facebook Links Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
This episode of the Dangerous Creatives podcast features a podcast swap with Annemie Tonken, Photographer, Business Mentor and Host of the This Can't Be That Hard podcast. If your inquiries have been down lately, and you've been considering a shift in your prices or any other major shift in your business, today's episode is for you. Annemie covers how pricing is just one piece of the bigger business model puzzle and how having a well-aligned business model is vital to running a successful business. Annemie has been a family photographer since 2010 and is now an educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She's the host of This Can't Be That Hard, a top-rated, weekly business podcast for photographers and is the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way. If you're looking for a friendly-but-never-sugar-coated business bestie, Annemie's your gal. Take the Ideal Business Model Quiz Here SUMMER GLOW UP $100 OFF One Year Membership of Danger School Ways to Work with Us in 2024: Road to 100k Mastermind Study Abroad Danger School Online Advanced Mastermind Connect with Annemie Website www.thiscantbethathard.com Instagram @thiscantbethathard_ Podcast This Can't Be That Hard Connect with Kristin Instagram @kristinsweeting Credits: Music by @shammydee Produced by @jenmadigancreative https://jenmadigancreative.com
Hey there Nerdy Photo Crew! In this episode of The Nerdy Photographer Podcast, we unravel the secrets to success in the photography business by exploring the transformative power of implementing systems. Join us as we delve into the art of organization, automation, and optimization, and discover how harnessing the right systems can revolutionize the way you run your photography business. My guest, Annemie Tonken, shares her invaluable insights into the importance of using systems to streamline workflows, increase productivity, and maximize profitability. From client management and scheduling to post-production and marketing, we explore the myriad ways in which systems can simplify complex tasks and unlock your creative potential. Through practical tips, real-world examples, and some helpful advice, we uncover the keys to building a scalable, sustainable photography business that thrives in today's competitive landscape. Whether you're a seasoned professional or just starting out in the world of photography, implementing systems is essential for achieving your business goals. By establishing clear processes, setting achievable goals, and leveraging technology to your advantage, you can create a solid foundation for growth and success. Join us as we demystify the world of business systems and empower photographers to take control of their futures, one streamlined process at a time. Episode Promos: Sprout Studio - CRM and Image Hosting Platform - Save 20% when you use our link - https://getsproutstudio.com/?via=casey-fatchett Aftershoot - AI Culling and Editing Software - Get one month free when you use our link - https://aftershoot.com/get-started/?referrer=U8VQGIL5 Pixifi - Powerful CRM Software That Saves You Time and Money - Save 20% when you use our link - https://nerdyphotographer.com/recommends/pixifi/ Support The Nerdy Photographer So you like the show? Show us just how much! Have you subscribed? If not, you really should... Have you left a review? You should really do that too! Sign up for our newsletter - https://nerdyphotographer.com/newsletter/ Have you told your friends? What?!? They want to hear about this!!! Follow on Instagram - https://instagram.com/thenerdyphoto Follow on Threads - https://threads.net/@thenerdyphoto Follow in Tiktok - https://tiktok.com/@thenerdyphoto Follow on YouTube - https://www.youtube.com/@caseyfatchett Show how 'hip' you are with some Nerdy Photographer merch, the kids are gonna love it - https://www.teepublic.com/stores/nerdy-photographer If you're feeling extra generous, check out our support page - https://nerdyphotographer.com/support-nerdy-photographer/ About My Guest Annemie has been a professional photographer since 2010 and is now a respected educator focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, and an experienced speaker known for her fluff-free content and memorable metaphors. Podcast - https://thiscantbethathard.com Free Systems Download - https://thiscantbethathard.com/casey Instagram - https://instagram.com/thiscantbethathard_ Did You Enjoy This Episode? Will you be incorporating systems into your photography business? Let us know what you thought of this episode at https://nerdyphotographer.com/contact or leave a comment / send a DM on social media. We also want to hear about any photography related questions you might have or topics you would like to hear discussed on future episodes of the podcast About The Podcast The Nerdy Photographer Podcast is written and produced by Casey Fatchett. Casey is a professional photographer in the New York City / Northern New Jersey with more than 20 years of experience. He just wants to help people and make them laugh. You can view Casey's wedding work at https://fatchett.com or his non-wedding work at https://caseyfatchettphotography.com
Sometimes celebrating a major milestone calls for bring together your business besties for a honest conversation about business. That's exactly what we're doing in today's two year celebration episode of the Business-First Creatives Podcast. Sabrina Gebhardt and Annemie Tonken join me to share the realities of being a business owner, explore what they would do different in their businesses, and share what they think makes the biggest impact on a small business!Today's episode is brought to you by DIY Template Shop! Grab the exact email, form, and workflow templates that I include inside the CRM Blueprint Course. Steal my templates and customize them to match your brand and process. Use the code PODCAST for 10% off.Shop Now >>Mentioned in this EpisodeShoot It Straight PodcastQ1 Quarterly Business Bestie ChatQ2 Quarterly Business Bestie ChatConnect with SabrinaWebsite: sabrinagebhardt.comInstagram: instagram.com/sabrinagebhardtphotographyConnect with AnnemieWebsite: thiscantbethathard.comInstagram: instagram.com/thiscantbethathard_
This week, I welcome photographer and educator Annemie Tonken. Annemie shares her journey from starting as a photographer to becoming a business systems strategist and podcast host. We dive deep into the concept of business alignment, breaking it down into five key components: Preferences, Parameters, Products, Pricing, and Policies. Annamie offers practical advice on building a profitable, sustainable business that aligns with your values and preferences.TakeawaysSteps to take when pivoting in your businessEffective pricing strategiesMaintaining alignment with business goalsAnd much more!Full Show Notes Here!Connect with Annemie TonkenTake Annemie's FREE QUIZ and learn to identify your business modelInstagram- @thiscantbethathardWebsite - thiscantbethathard.comConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Create a System for your Marketing with ENJI here (get 15% OFF your first two months)Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools
In this episode of the Focal Points podcast, Dorie sits down with Annemie Tonken, owner of the “This Can't Be That Hard” photography education platform, to discuss the importance of business alignment in running a successful photography operation. Annemie shares her journey from being a nurse to becoming a photographer, her mantra that inspired the name of her business, and how she focuses on making photography less hard for others through her education platform. With Annemie's enlightening '5 P's' alignment model, this is an episode that could be a turning point on your journey to photography success. Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast
In today's episode of the podcast, I chat with family photographer and host of the This Cant Be That Hard podcast, Annemie Tonken about developing essential systems in your photography business to ensure efficiency, client satisfaction, and growth. Learn how strategic planning can transform your operational approach for the better.The Big Ideas:Embrace Systemization: Treat your photography business like a well-oiled machine. You'll save time and avoid stress.Audit Your Processes: Regularly checking your current processes teaches you where improvements can be made for smoother operations.Focus on Fulfillment: Perfect your fulfillment system first; this ensures your client's last interaction with you is memorable and professional.Use Tools Wisely: Leveraging tools like CRMs can drastically improve your workflow and client management.Photography Action Plan:Audit Your Current Workflow: Review each step in your current process from handling initial client inquiries to final delivery of photos. Identify any bottlenecks or repetitive tasks that slow you down. Document your findings in a simple spreadsheet or flowchart. This will give you a clear visual representation of where you can begin implementing improvements.Set Up Basic Systems for Marketing, Sales, and Fulfillment: Implement a CRM tool to manage client communications and keep track of sales leads. This step is crucial for maintaining organized client interactions. Create a checklist for each project phase. This ensures that nothing is missed and each client receives consistent, high-quality service.Automate Repetitive Tasks: Identify tasks that are repetitive and time-consuming, such as appointment scheduling, email responses, or social media posts. Find tools that can help automate these processes. Start small, perhaps with automating appointment confirmations or thank-you emails, and gradually expand as you become comfortable with the technology.Focus on Client Experience: Map out your ideal client journey from first contact to post-delivery follow-up. Think about how you want your clients to feel at each stage. Solicit feedback from recent clients to understand what they loved about working with you and areas where you might improve the experience.Educate Yourself Continuously: Enroll in online courses or workshops that focus not only on photography techniques but also on business practices specific to photography. Seek out resources that offer practical advice on systematizing your business, such as free video lessons or worksheets that help you develop efficient workflows.Resources:Annemie's systems audit resource - https://www.thiscantbethathard.com/bppLearn What Camera Settings to Use in our free guide!https://perfectcamerasettings.com/ Build Your Dream Photography Business and Keep More of the Money You Earn with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/Connect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!
On this week's episode, Kristyn is joined by Annemie Tonken! Annemie has been a professional photographer since 2010, and is now a respected educator and speaker focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses that they love. She's also the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers; the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way; and she's the Co-Founder of The Family Narrative conference. In this episode, Annemie reflects on who she is as a creative being within the various seasons of parenting, how to navigate turning creativity into an income, and how she refills/refuels her creative cup when she's feeling uninspired. To learn more about her podcast, check out This Can't Be That Hard | Photography Education, Pricing Courses, and Podcast and follow @thiscantbethathard_ The learn more about The Family Narrative, check out thefamilynarrative.com -- You can learn more about The Documented Heart at thedocumentedheart.com
In this episode, host Heather Lahtinen talks with Annemie Tonken, an experienced family photographer from Chapel Hill, North Carolina, about simplifying photography businesses. Annemie, with 14 years of experience, shares valuable insights into setting clear goals, establishing a framework for your business, and embracing entrepreneurship. We'll explore the significance of alignment, defining priorities, and building a successful business in today's market. We'll also discuss the three main types of photography business models: the unicorn, the workhorse, and the donkey. Show Notes: Annemie Tonken and her journey as a family photographer. Her mantra: "This can't be that hard" and its significance in simplifying business. Insights on defining priorities, differentiating yourself in a saturated market, and aligning preferences for business success. Tips for photographers to determine their ideal business model based on personal preferences and market demands. The importance of pricing, products, and policies in shaping business strategy. Practical advice for photographers seeking to thrive in a competitive market. Check out Annemie's free quiz to determine the best approach for your business: https://www.thiscantbethathard.com/elevate Visit Annemie's website: https://www.thiscantbethathard.com/ How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram
Do you ever find yourself wondering if you're on the path to success with your photography business? Then this week's episode is for you.I asked 6 wildly successful photographers to answer this question: “What's the ONE thing you need to create a successful photography business in 2024?”In this episode, you'll hear some hard-won lessons from 6 photographers with 6 completely different points of view. Here's a run-down of what you'll discover in this week's episode:Annemie Tonken reveals her #1 tip for embodying confidence as a business owner [5:19]Eden Strader explores how running your business like a CEO actually makes you MORE of an artist, despite what you might think [14:36] Grace Troutman talks about when hustling is actually alright and shares some tips for standing out in a saturated market [19:57] Alora Rachelle on why being uncomfortable is where the magic happens [28:50] Sandra Henderson shares a great tip for seeming like you're available 24/7 WITHOUT spending hours and hours in your inbox every week [34:33] Chelsea Nicole breaks down her “branding secret sauce” (plot twist: it has nothing to do with color palettes or logos!) [38:23] Your girl Sara Monika explains the “science” behind an abundance mindset and explores why consciously choosing your experience is the biggest needle-mover [48:45]RESOURCES + LINKS:Annemie Tonken IG: https://www.instagram.com/thiscantbethathard_/ Eden Strader IG: https://www.instagram.com/edenstrader.co/ Grace Troutman IG: https://www.instagram.com/gracetphotography/ Alora Rachelle IG: https://www.instagram.com/alora.rachelle/ Sandra Henderson IG: https://www.instagram.com/lifeisbeautifullondonChelsea Nicole IG: https://www.instagram.com/chelseanicolephoto/
In this episode, Audrey and I have a super fun conversation with Annemie Tonken about Pictime and the story behind the "Simple Sales System." About Annemie: Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographer and creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way. She's also the Co-Founder of The Family Narrative conference.https://thiscantbethathard.comFacebookInstagramLinkedin
Today, Kristin chats with photographer, podcaster, and Simple Sales creator Annemie Tonken. Annemie shares all about her journey of transitioning away from weddings to focus on family photography, creating the Simple Sales process, and the exact steps it takes to streamline your sales so they really work (and aren't in person!) Annemie has been a family photographer since 2010 and is now an educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She's the host of This Can't Be That Hard, a top-rated, weekly business podcast for photographers and is the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way. If you're looking for a friendly-but-never-sugar-coated business bestie, Annemie's your gal. Grab Your Free Vision Board Templates Here Ways to Work with Us in 2024: Road to 100k Mastermind Study Abroad Danger School Online Advanced Mastermind Connect with Kristin Instagram @kristinsweeting Credits: Music by @shammydee Produced by @jenmadigancreative https://jenmadigancreative.com
How can you cultivate confidence in yourself and your business? In today's episode, I'm sharing my conversation with Annemie Tonken, which originally aired on her podcast This Can't Be That Hard. We're diving into discussions about imposter syndrome, raising prices, and investing in education, all to raise your confidence and grow your business. This episode originally aired on This Can't Be That Hard with Annemie Tonken.The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. This episode is brought to you by The Round Table, a community built for female photographers who want to continue growing their business while forging industry friendships along the way! Every month, you get access to three new pieces of content covering a vast variety of topics from myself and guest speakers. Come join us and get access to the content and private Facebook community!LEARN MORE >>Connect with AnnemieWebsitePodcastEpisode Links:Episode 8: Elevate with Education with Annemie TonkinEpisode 67: Guest Annemie Tonkin: When Things Are SlowThe Round TableBeyond Burnout Freebie Hosted on Acast. See acast.com/privacy for more information.
How can you make the best use out of the slow season? Today I'm chatting with Annemie Tonken of This Can't Be That Hard about what to do when things are slow. Annemie is sharing her tips to avoid stress as business slows down and how to intentionally use the season.The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. This episode is brought to you by The Round Table, a community built for female photographers who want to continue growing their business while forging industry friendships along the way! Every month, you get access to three new pieces of content covering a vast variety of topics from myself and guest speakers. Come join us and get access to the content and private Facebook community!Connect with Annemie:WebsiteInstagramPodcastWhat's Next Decision Tree FreebieEpisode Links:The Round TableRoot to Rise MastermindAligned Photographer Course Hosted on Acast. See acast.com/privacy for more information.
How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year. Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career. That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages. Whether you call it a retainer, subscription, or simply a "monthly fee", most who follow this podcast would love the idea of acquiring a client one time and having them keep paying you every single month. But... What if your service just "doesn't make sense" as a recurring subscription? If that's you, I'd challenge you to listen to this episode of the 6 Figure Creative Podcast. No matter what service you offer, there's likely some way to shift your clients to a recurring income model. Our guest this week, Annemie Tonken, has managed to build her family photography business to 6 figures per year from 6 hours of work per week. If you want to learn how she's managed this, and how she's launched a highly successful recurring-subscription photography service in an industry where very few others are doing the same, listen to episode 223 of the 6 Figure Creative Podcast ASAP. In this episode you'll discover: Transitioning your freelance business to a recurring revenue model Becoming a more efficient business-manager Solving your clients' ultimate needs so you can earn more on each project The hidden benefits of a recurring revenue model Average client value and the impact this stat has on your business How to keep your subscribers happy, active, and paying The key factors of adding value to your client's lives (for maximum profit) How she earns a 6-figure income from 6 hours of work per week For full show notes, visit https://6figurecreative.com/276
This week's episde was recorded specifically to tell you...don't listen to this week's podcast!Today is the first day of our live Hair of the Dog Summit V online, so we're currently over there, soaking up all the trainings from our fantastic summit speakers. Won't you come join us? What To Listen For: The Art of Storytelling to Sell Your Photography with Anne ThomasUnleash the Power of PR in your Pet or Portrait Photography Business with Zoe Hiljemark!5 Secrets to Becoming an Irresistible Top Photographer with KT MerryStabilizing your Business with a Portrait Membership with Annemie Tonken...and more! But if you're late to the party and the live summit's already over, don't worry. You can purchase all the recordings here, to keep forever and listen to at your leisure! It's that time again - it's time for the Hair of the Dog Summit! And this time, we are doing 2 full days of a business-focused event to help you book more clients in your photography business! Join us now!JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody
209 - Annemie Tonken had to take a break once and get back to business. Guys, we're talking about a "major surgery and three months on crutches" kind of break. That's when she came up with her idea to get her family photography clients into a membership service. Newly divorced, she needed to stabilize her income and make her business more resilient. One day, UPS dropped off her recurring shipment of air failters and it was an aha moment like she's never had! She realized people often forget to schedule their annual family photography sessions. Why not get them signed up to a subscription so they never forget? Brilliant! Annemie joins me on the Hair of the Dog podcast this week to give us all the details – and FWIW, this doesn't just work for family photographers. We have an Elevate member making this work with her pet photography business. What to listen for 9:38 Why Annemie shifted her perspective on running a photography business 12:40 How she launched her membership program to her clients 17:18 The pros and cons of her subscription model 23:25 How to set your membership up for success 32:27 Why it's important to know your numbers before you start Interested in learning more about how to create a membership model? Listen to this podcast episode and then get registered for this year's Hair of the Dog Summit, going down Sept. 26-27 and Annemie is sharing all the important deets. Have you signed up yet? Grab your ticket now! Where to find Annemie This Can't Be That Hard Facebook Group Instagram: @thiscantbethathard_ Megapixie Photography The Family Narrative It's that time again - it's time for the Hair of the Dog Summit! And this time, we are doing 2 full days of a business-focused event to help you book more clients in your photography business! Join us now!JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody
Attention all photographers! Are you ready to reclaim 10 hours a week in your business? If so, I've got great news for you. Today, registration opens for my FREE 3-day challenge, Automate Your Sales. Mark your calendars for July 18th, 19th, and 20th because that's when the challenge will take place.Interested? Keep listening for all the juicy details and then head over to coliejames.com/challenge to register. By dedicating just one hour each day to this challenge, you can free up a minimum of 10 hours per week by implementing automated processes throughout your client experience. Trust me, this is a game-changer you don't want to miss, but you have to opt-in to join the challenge.I want to give a special shoutout to Annemie Tonken, a fellow photographer, educator, and the incredible host of the This Can't Be That Hard podcast. Annemie recently hit a MAJOR milestone in her education business, celebrating 1000 students in her signature course, Simple Sales Blueprint. And guess what? That's one of the amazing prizes you could win during next week's challenge!Want to hear more from Annemie?Annemie's PodcastAnnemie's WebsiteAnnemie's InstagramAnnemie's 1st Episode on Business-First CreativesMentioned in this EpisodeDubsado - Use COLIEJAMES for 30% off your first payment, month or year!CRM BlueprintSimple Sales Blueprint [Use COLIE for $100 off]Revenue on Repeat
In this episode of Photo Therapy, Natalie and Audrey are joined by past guest Annemie Tonken. Together, they share their valuable insights and tips for photographers aiming to succeed in the competitive photography industry. Annemie, Audrey & Natalie provide practical advice on building relationships with potential clients and industry professionals, finding balance between work and personal life, and maintaining consistency and creativity in marketing efforts. Whether you're a seasoned professional or a beginner, this podcast is a must-listen, offering actionable steps to help photographers take their business to the next level and thrive in this industry.Key TakeawaysDiscover the secret to growing your photography business by making irresistible offers and building strong relationships with potential clients.Uncover Annemie's valuable advice on finding the delicate balance between persistence and alignment in your business, even when faced with initial rejections from potential clients.Learn Audrey's insider tips on how to expand your client base by forging strategic relationships with other photographers and wedding vendors in the industry.Find out from Natalie why consistency in marketing efforts and responsiveness to inquiries are crucial elements in propelling your photography business to new heights.Explore the different phases of a photography career, from saying yes to everything to finding the right balance and setting boundaries.Unlock the power of taking breaks and allowing your mind to wander without distractions to fuel your productivity and unleash your creativity.Gain access to a treasure trove of resources and valuable content from previous episodes of the Photo Business Help podcast, providing a wealth of knowledge to propel your photography business forward.Memorable Quotes"Marketing and sales have to attach to one another. You have to build that relationship and then make the offer. And if the answer is no, then you continue building and then you make another offer. And then you make another offer.""I have experienced that full range in my own business. I got super rigid about things when several years ago, I got divorced and was like, everything has to be like, exactly this or everything's going to fail. Since then, the happy, medium place that I have found is that I started a membership model in my portrait business where once I've worked with someone, if I like working with them and they seem like a good family client, I invite them into this membership."I do feel like learning how to run a business is like riding a bike. Once you learn how to ride the bike. It really is all about, the road is uneven and you're having to react. There's not just one set of rules. It is like, here's the basic thing, and then you have to find your balance."
This is such an incredible interview and conversation with Annemie Tonken. We dive into why you need to put so much effort and focus into nailing your booking process. You are going to walk away with a new perspective and tons of ideas to implement into your own business.Hop on over to IG and send me a DM with your thoughts and feedback from this episode. @brookejanaephotoBe sure to check out the new membership to scale your photography business even in a recession! Download the 'Double your Leads' Freebie for photographers!Ready to go full time in your photography business? Come check out my Blueprint program.Loving this podcast? Come join us in the NEW Photographer Community on Facebook.
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
We all go into business for ourselves because we think it'll give us some amount of freedom in our lives but often we paint ourselves into a corner. We end up working too hard for what we're making and having a paycheck every 2 weeks starts to look a lot more appealing than it used to. In order to stay out of overwhelm, burnout, and constant stress, we need to make our business is in alignment. What does that mean exactly?Today's guest has created a 5 P framework for making sure your business is in alignment. If it's out of alignment, it's a one-way ticket to burning out and going bust. The good news is, this 5 P framework makes it really simple to make sure your business is aligned and meets both your needs and your wants.You can find the full show notes at https://evolveyourweddingbusiness.com/238***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars
Do you feel like you aren't making enough profit in your business? You aren't alone. Many entrepreneurs struggle with pricing and profit, but Annemie Tonken is here to help! Annemie, a professional photographer since 2010, shares her expertise on pricing, mindset shifts, and practical tools to help business owners create a profitable business they love.Today, we're chatting with Annemie Tonken, a professional photographer since 2010, respected educator, speaker and podcaster. She helps people focus on their business systems and strategies to create a profitable, sustainable business that they love. Annemie is the host of the top-rated weekly business podcast for photographers,This Can't Be That Hard, creator of the Simple Sales System, and the co-founder of the Family Narrative Conference.Annemie provides her not-so-secret-steps to help entrepreneurs create a profitable business. These steps are practical, actionable, and can be applied to any industry. Our conversation today focuses on how to create a successful business. We dive into the importance of getting clear on your pricing strategy, setting a minimum price, using packages and tiers, and raising prices.Join us as we break down the strategy, numbers, and mindset shifts that will help you make the most of your business!Here is a sneak peak of some of the things we cover: 1. How to strategically manage pricing and profitability in a business2. How to make the transition from part-time to full-time in your business3. How to create a successful business model that aligns with personal preferences and parameters.NEW 30 DAY CHALLENGEI'm so excited to announce my newest 30 day challenge called the Confident Creative now live on my website! In this challenge I will be helping you implement the strategies that will not only help you feel more confident as a creative business owner, but I'm also giving you access to the exact tools that I use to bring in more joy and money to my growing business every day.And as soon as you join, you'll get immediate access to:The challenge informationThe guided PDF workbook The daily journal promptsA beautiful daily checklist to help you track your resultsThere's honestly no better time to join me than right now. So if you're ready to gain massive clarity, unleash your inner confidence to create that life and business that you're proud of!Resources:My new website!Learn more about my new coaching program AMPLIFY!Join me for my newest 30 day challenge!Connect with Annemie Tonken Find her on InstagramCheck out her podcast Want to Learn More? Check out This Can't Be That Hard courses here!Register for the Simple Sales MasterclassI'D LOVE TO CONNECT WITH YOU! Say hello to Krista on Instagram
The word alignment gets thrown around a lot and it can have a lot of different meanings. It's really near and dear to me personally because I'm always striving to do things that are in alignment with what I deem important, especially my values. Today on Art of Online Business, I sat down with Annemie Tonken, a former Accelerator member in the photography space, to talk about what she calls the 5 Ps of alignment and how they can affect the success of your business. Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way, and co-founder of The Family Narrative conference.In this episode, you'll learn:What the five Ps areUnderstanding your preferences How to build parameters into your offerHow to get your products in alignmentWhy your pricing mattersTips for getting the policies in placeSigns that your business is out of alignmentLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Annemie Tonken's Links: Listen to Annemie's podcastVisit Annemie's websiteFollow Annemie on InstagramJoin Annemie's Facebook groupFull show notes available at www.rickmulready.com/651
How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year. Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career. That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages. Whether you call it a retainer, subscription, or simply a "monthly fee", most who follow this podcast would love the idea of acquiring a client one time and having them keep paying you every single month. But... What if your service just "doesn't make sense" as a recurring subscription? If that's you, I'd challenge you to listen to this episode of the 6 Figure Creative Podcast. No matter what service you offer, there's likely some way to shift your clients to a recurring income model. Our guest this week, Annemie Tonken, has managed to build her family photography business to 6 figures per year from 6 hours of work per week. If you want to learn how she's managed this, and how she's launched a highly-successful recurring-subscription photography service in an industry where very few others are doing the same, listen to episode 223 of the 6 Figure Creative Podcast ASAP. In this episode you'll discover: Transitioning your freelance business to a recurring revenue model Becoming a more efficient business-manager Solving your clients' ultimate needs so you can earn more on each project The hidden benefits of a recurring revenue model Average client value and the impact this stat has on your business How to keep your subscribers happy, active, and paying The key factors of adding value to your client's lives (for maximum profit) How she earns a 6-figure income from 6 hours of work per week For full show notes, visit https://6figurecreative.com/223
So many photographers and creative entrepreneurs are hesitant to invest in their education. Today on the Shoot It Straight Podcast, I'm talking with my good friend and fellow creative Annemie Tonken about the real reason so many business owners are holding themselves back. We share our personal experiences with investing in education, plus how to move past the fear of investing and putting yourself out there. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.Review the full show notes and transcript at sabrinagebhardt.com/podcastThis episode is brought to you by my Sustainability Guide Freebie, where I'm walking you through 10 steps to a sustainable business. Whether you're just starting out or you've been in business for years, this guide will help you review the different facets of your business and clarify whether or not you're set up for long-term sustainable success.DOWNLOAD NOW Hosted on Acast. See acast.com/privacy for more information.
Whether you're a new or seasoned photographer, setting up systems that support your business is key. There are so many tools out there for streamlining, prioritizing, and delegating … It can be overwhelming to know where to start. And easy to bounce back and forth, never settling on a defined process.In today's episode, I'm chatting with Annemie Tonken, a photographer and business educator who helps other photographers set up simple systems that work for their needs and lifestyle, and she'll be a teacher at our upcoming Online Business Retreat!Annemie shares her advice for learning new systems, the importance of a supportive community, and how to determine the business model that's right for you. She is chock full of wisdom on setting up a simple sales system and also reverse engineering how you think about and approach your business, from both execution and profitability perspectives.What's in this episode:How Annemie learned that she is passionate about the education side of business [02:42]How she systemazies being a photographer and running an education business/podcast [04:41]Her advice for pushing through overwhelm to learn new systems [07:39]Annemie shares about her recent Invisible to Irresistible Challenge [11:01]Reverse engineering how much money you want to make and how many clients you'll need to get there [13:37]Finding supportive communities and embracing constructive feedback [16:43]The three different business models that Annemie sees in the working world and understanding which is best for you [20:59]Annemie's simple sales system [26:19]Annemie's advice for photographers who need better systems but don't know where to start [36:08]If you want to create more ease in your life by setting up systems that will work for your unique business, tune in to this episode.For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/systems-for-successful-photography-business-w-annemie-tonken/Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/
Whether you're starting out as a photographer or you're several years in and looking to grow your business, creating systems that work for you and setting prices that are sustainable can be transformative to your business. Today's episode is a compilation of some of my favorite pieces of advice on systems, pricing, and profitability from previous guests Ang McCabe, Annemie Tonken, Colie James, Jane Goodrich, Jenna Henderson and Julie Christie. They're sharing common mistakes when it comes to setting up your systems, how to handle raising prices and why profitability is more important than your specific “price”, and mindset shifts that will help you be successful.And some of these guests will be our incredible teachers at the upcoming virtual 2022 Online Business Retreat for portrait photographers! If you're ready to elevate your business through marketing, sales, systems, pricing, and more, you can register at the link below!What's in this episode:How learning the “business” side of a photography business can change your life (Ang McCabe) [00:00]The biggest mistake most photographers make when setting up their systems (Colie James and Annemie Tonken) [02:00] [05:49]Where to start with your CRM system (Colie James) [03:48]Why a simple system, instead of overcomplicating your process, is more sustainable for your business (Annemie Tonken) [06:55]How to keep up your confidence when changing your pricing (Jane Goodrich) [08:08] How to define your market position instead of comparing yourself to other photographers when starting out (Julie Christie) [09:23]Why price doesn't matter nearly as much as profit (Julie Christie) [12:30]What mindset shifts you need to confidently raise your prices (Jenna Henderson) [15:38]If you want to hear sage advice on systems and pricing from some incredible past guests, tune in to this episode.For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/how-systems-and-pricing-can-transform-your-business-with-past-guests/Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/
Ever wonder what you should charge for your work as a new photographer? Or maybe what you should say if someone thinks you are charging "too much"? Annemie Tonken joins us on the show today to share with you just what you should say to people! Annemie Tonken has been a professional photographer since 2010 and is now a respected podcaster, educator, and speaker focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She is the: - Host of This Can't Be That Hard, a top-rated weekly podcast - Co-founder of The Family Narrative conference, held annually since 2017 - Creator of the Simple Sales System, which was the inspiration behind Pic-Time's popular marketing app by the same name Annemie is known for making photography business-y stuff fun and approachable! LINKS MENTIONED IN THE SHOW: Free Manual Mode Handbook: https://cozyclicks.lpages.co/mm/ www.thiscantbethathard.com https://www.instagram.com/thiscantbethathard_/
In this episode, Cassidy Lynne (@cassidylynne) and Annemie Tonken (@megapixie) chat about the best way to automate your photography business, and what systems you should set up to stay organized. ---------------- Thanks Annemie for coming on as a guest! You can follow her here. https://www.instagram.com/megapixie/ ---------------- Want more free education? Check out my website for photography freebies, presets, & courses! https://cassidylynneeducation.com ---------------- Are you apart of our photography Facebook community group? Go to http://facebook.com/groups/cassidylynne/ and join the discussions of thousands of other photographers. ---------------- Where you can find me: Follow me on Instagram!! Follow me on Tik Tok! ---------------- Music by @mattngesa
In this episode, Audrey and I have a super fun conversation with Annemie Tonken about Pictime and the story behind the "Simple Sales System." About Annemie: Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographer and creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way. She's also the Co-Founder of The Family Narrative conference. https://thiscantbethathard.com/ (https://thiscantbethathard.com) https://www.facebook.com/annemie.tonken (Facebook) https://www.instagram.com/thiscantbethathard_/ (Instagram) https://www.linkedin.com/in/annemie-tonken-654a631b/ (Linkedin)
Today on the Portrait System Podcast, guest photographer Annemie Tonken chats with host Nikki Closser about photography memberships for clients. Annemie is not shy about sharing the secrets to her success, and you definitely won't want to this fun and inspiring interview!To become a member of The Portrait System and learn more about the business of photography, click here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
I am SOOOOO excited this episode when I had a conversation with Annemie Tonken of This Can't Be That Hard podcast. I've been a guest on her podcast 4 times and every single time I find myself jotting down notes for myself!Here are the highlights of our conversation:[00:51] Business-Owner or Creative First?[03:59] How and why she expanding beyond her photography business[07:15] Collaboration with Pic-Time[08:38] Why she started the This Can't Be That Hard podcast[10:46] When you move past the DIY stage in your business and start building an internal team?[16:51] Advice for your first hire[23:28] What system moves the needle for you in your business (hint: it's podcast related!)[27:40] Tell me about your biggest fuck-up and what it cost you Want to hear more from Annemie?Annemie's PodcastAnnemie's WebsiteAnnemie's InstagramShow noteshttps://coliejames.com/006
This week we're going all in on the “M” word… marketing! I know how overwhelming it can be to keep on top of the content machine in your business - how challenging it is to build a strategy that's right for you, then to stay consistent with it day on day, week on week…Luckily my special guest this week, Annemie Tonken, has a highly effective marketing method to share with you that will help you simplify the process and stay on track! Tune in to discover…Annemie's effective and sustainable 4-tier framework and how to use it to plan your marketing efforts across the year [7.56] - [25.53]What to do if you have “all your eggs in one basket” when it comes to your marketing (especially on social media!) and how to gain traction on other platforms [26.10]Email marketing: what you need to know and why it's a lot easier to see success with this platform than you might think [32.48]Straightforward content ideas you can get started with in your emails today, plus how to repurpose your content across platforms [35.20], [39.40], [43.30]The importance of being proactive rather than reactive with your marketing efforts and how to stay consistent in the long-term [46.07]About My Guest:Annemie Tonken is a family photographer, photography educator, and host of the “This Can't Be That Hard” podcast which helps photographers run profitable and sustainable businesses they love. She is also well known for The Simple Sales System, an app she created in partnership with PicTime to help increase your online gallery system sales. To find out more about Annemie and her work, check out the links in the show notes below.RESOURCES + LINKS:Simple Sales System Masterclass - https://www.thiscantbethathard.com/22ssbmcsu This Can't Be That Hard Podcast - https://www.thiscantbethathard.com/ This Can't Be That Hard Instagram - https://www.instagram.com/thiscantbethat/ My Online Photography Courses for YouOutsourcing Made Easy: Learn how you can have more time freedom AND financial freedom as a portrait/wedding photographer. Sign up for the waitlist here now! (doors reopen once a year)Crystal Clear Marketing: Learn how you can attract and book your dream photography clients - Sign up here!Intuitive Storytelling for Wedding Photographers: Learn how you can storytell like a pro on wedding days - Sign up here!Say hi to me on social! I would love to hear which episode helped you!Instagram: @saramonikaphotoSubscribeIf you're not subscribed to my podcast yet + you don't want to miss an episode make sure to do so right now before life gets in the way. Click here to subscribe in iTunes!Click here to leave a review!With love + gratitude,Sara
Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way, and she's the Co-Founder of The Family Narrative conference. Annemie is an experienced speaker known for her actionable, fluff-free content (and memorable metaphors)In this interview Annemie shares how scared she was that all of her clients would hate her when she raised her prices (they didn't), why we think our clients want more options they don't) and how her clients reacted when she lowered her prices, (they got mad, yeah) and what she did to fix it.Resources:Check out Annemie's Sales Made Simple masterclassFollow Annemie on Instagram“Tales from the In-Person Sales Crypt” episode of This Can't Be That HardJoin The Beginner Photography Podcast Facebook CommunitySign up for your free CloudSpot account to deliver beautiful images galleries todayFree Lightroom Presets!
EPISODE SUMMARY Annemie Tonken is an incredible family and portrait photographer from the Chapel Hill area of North Carolina as well as a photography business coach with This Can't Be That Hard. In episode 30, Annemie shares a lot of her history with money including when both her attorney and a financial advisor told her that her business wouldnt sustain her. “I was already living on a shoe string budget,” she says, and when her financial advisor told her to spend less, she thought she would take the more fun route of making more money per session! This led her on a quest to find a balance between the all-inclusive style of photography and IPS (In-Person Sales) all while managing her money, being a mom to two boys, and increasing her bottom line. What I love about this episode is that its so much about perseverance in wading through the shit that life sometimes throws at you and finding a new way even if that means going against the grain! Listen now to this inspirational episode with Annemie Tonken! CONNECT WITH ANNEMIE TONKEN Website: WWW.MEGAPIXIE.COM Annemie's Business Coaching & Podcast: WWW.THISCANTBETHATHARD.COM Instagram: @THISCANTBETHAT SUBSCRIBE Thank you for stopping by friend! If you're enjoying what you're hearing, subscribe in Apple Podcasts or Spotify so you don't miss an episode!
When it comes to selling your photography, chances are you're “All-Inclusive” (meaning the client gets all the digital files for one price) or you do In-Person Sales. But did you know there is a system that takes the best from both of these into one? You probably know I use and love IPS, but my guest today Annemie Tonken is sharing her unique way to increase your sales WITHOUT doing in person sales! Connect with Annemie! Follow her on Instagram Listen to the This Can't Be That Hard Podcast here Check out the Simple Sales System and sign up to Annemie's free masterclass Build your client's trust by becoming a Certified Birth Photographer! Has this episode been helpful to you? Let us know by leaving us a review on iTunes! Here's a guide to help you in leaving a review.
Send us a Text Message.When it comes to selling your photography, chances are you're “All-Inclusive” (meaning the client gets all the digital files for one price) or you do In-Person Sales. But did you know there is a system that takes the best from both of these into one? You probably know I use and love IPS, but my guest today Annemie Tonken is sharing her unique way to increase your sales WITHOUT doing in person sales! Connect with Annemie! Follow her on Instagram Listen to the This Can't Be That Hard Podcast here Check out the Simple Sales System and sign up to Annemie's free masterclass Build your client's trust by becoming a Certified Birth Photographer! Has this episode been helpful to you? Let us know by leaving us a review on iTunes! Here's a guide to help you in leaving a review.
In this episode, Annemie and I discuss her powerful portrait photography membership model that helps photographers create stable + consistent income all year long. Resources Mentioned SFP Mastermind Group thiscantbethathard.com The post SFPP 195: How To Run A Portrait Membership Model With Annemie Tonken appeared first on Six Figure Photography.
How many memberships or subscriptions do you have as an individual? But have you considered offering a membership to your clients so that they feel like they are part of a "team" or exclusive group?Consider the benefits: consistent income, minimal education needed after the first session, easy add-ons, and more! In episode 531 of the Bokeh Podcast, Annemie Tonken walks us through her process of running a portrait membership for clients. Listen in to hear steps and must-do's for starting the membership, as well as tips for how to effectively maintain and grow the membership.The Bokeh Podcast is brought to you by Photographer's Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position (3:07)Book Recommendation (15:10)Tiny Beautiful Things by Cheryl StrayedScary Close by Donald MillerCreating a great customer experience (17:50)Technique for time management (21:32)Michael Hyatt's Full Focus PlannerOutsourcing/Delegation (around 22:52)What exactly is a portrait membership? (25:30)What is the pricing structure of the portrait membership? (27:43)Potential drawbacks to running a portrait membership (32:56)How to get started with a portrait membership (36:43)1. Plan, plan, plan!2. Implement legally appropriate contracts3. Set up key technical functionality (self-scheduling, automatic billing)Key ideas for managing the portrait membership (55:04)1. Clear and consistent communication is key!2. Take care of your members! (locked-in pricing, easily accessible galleries, surprises!)Links:https://www.thiscantbethathard.comhttps://www.megapixie.com/https://www.instagram.com/thiscantbethathttps://www.bokehbookshelf.comBusiness Brainstorming with Colie James See acast.com/privacy for privacy and opt-out information.
A good system in your photography business is one that allows you to maximize your profits while making the best use of your time and talents. Enter: the Simple Sales System, a revolutionary way to run a profitable, sustainable business that you love.Introduction (2:25)What is the #1 mistake people make when creating systems? (3:46)People over-complicate what a system is. A system is simply a repeatable, efficient workflow. The better you get at systems, the less thinking you have to do, you make fewer mistakes and you give a more consistent experience to your client.How do you find time for organization? (6:19)There is a misconception that you have to do everything yourself. Someone else may be able to do a task faster, more efficiently, and with less mistakes, which can make it cheaper than doing it yourself. Lean into the things you are good at, and outsource and automate the rest.How did you overcome the mindset of “to earn more you have to work more”? (9:33)After my divorce, I had to provide for my family, and I had to make more money without spending more time. So I mapped out the IPS process and figured out which aspects made it work so well, and then figured out how to do those things in an automated or remote way. That is how the Simple Sales System was born.With your Simple Sales System, do people just order prints and albums online? (17:34)Pic-time approached me when they saw I was making more money using their gallery software than their other family photographers. I shared my system with them and they then created a marketing automation based on it. So now the system to order products is really user-friendly and presented in a beautiful way.How do you keep yourself from burning out as a photographer? (22:55)The little things that need to get done take up so much of your time, but those are not the things that make your business great, like connection with clients, or the photos you make. Always be on the lookout for the next thing you can get off your plate.How do you stay on track with systems you create? (25:39)First and foremost, get a CRM. How do you move past not knowing your numbers and creating a business you can be proud of? (28:35)Give yourself grace – there are many businesses out there at this stage. But knowing your numbers will enable you to make decisions that make your business successful. Other than the Simple Sales System, you also teach “Revenue on Repeat”. Tell us more. (32:09)I found myself in a situation where I couldn't work for a few months, and I needed to stabilize my income. I realized that a membership model where people pay a monthly fee towards their session was beneficial for both me and my client. Do you have any success stories to share? (38:18)Speed Round! (40.52)What are you creatively curious about (44:36)How other people run their businessesDiscover more about Annemie TonkenWebsite: http://thiscantbethathard.comFacebook: Facebook Group: https://www.facebook.com/groups/thiscantbethathard Instagram: https://www.instagram.com/thiscantbethat Bio: Annemie Tonken is a North Carolina-based family photographer, co-founder of The Family Narrative conference, and host of the top-rated photography business podcast, This Can't Be That Hard. Her secret superpower is systems, which she believes hold the key to sustainability. She's on a mission to help photographers systematize the business side of their businesses, so they can get back to doing what they love (and making a real living doing it).
PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
Premium Members, click here to access this interview in the premium area. Annemie Tonken of www.megapixie.com is the podcast host of - This Can't Be That Hard - and owner of the photography business Megapixie Photography in North Carolina, USA. Her photography is primarily captured in a documentary style, featuring movement, real moments in addition to structured [...] The post 424: Annemie Tonken – How to build a recurring photography income with portrait memberships appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
June 25, 2021 NLP Mind Coach Craig Siegel and Photography Biz Guru Annemie Tonken
Annemie (pronounced like the -onomy in economy or astronomy) Tonken is a 10+ year family photographer based in Chapel Hill, NC. She's a co-founder of The Family Narrative retreat and the host of This Can't Be That Hard, a podcast dedicated to helping photographers run profitable, sustainable businesses they love. She's also a single mom of two boys, a collector of big earrings, and the proud owner of a 2002 Toyota Camry that just crossed the 200K mile mark.On this episode, Annemie talks about her roundabout journey to a photography career, how she developed her Simple Sales System, growing a successful business as a single mother, her Family Narrative retreat and why you need to pick up a phone to gain clients and build relationships. To save $15 on applying as a Click Pro follow this link and enter promo code "SharedShutter."You can find out more about Sarah's Click Photoschool Breakout, Filmmaking For Photographers. Save money on a Soundstripe membership by entering promo code "SaveWithSarah." If you are interested in having Sarah mentor you click here for more information. And if you want a bit more Dan in your life, check out his long form interview podcast Dan's Interview Show.
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