Racing Forces

The E3 crew is going on hiatus! But don't worry, it's for good reason - on this week's episode Abby and Molly share some exciting professional developments that are keeping them busy these days, and Allie hints at what's next to come for the Racing Forces family of podcasts.  Plus, the team reminisces about what E3 has meant to them so far - from lessons learned to recurring arguments about the merits lavender lattes. Grab a cup of caffeine and join us for some signature E3 chaos before we sign off...for now!As always, stay caffeinated!

This week, “Engines, EVs, and Espresso” is having another special team takeover! Join hosts Allie, Emilie, and Sabrina as they dive deep into the evolving landscape of women-focused sponsorships in motorsport…..and an in depth discussion on potato chips.Kicking off the conversation, Emilie explores the “Caitlin Clark Effect” and the disproportionate challenges women athletes encounter in securing sponsorships and gaining visibility. Sabrina then leads the discussion about the current trends and dynamics of “hyper-feminine” sponsorship within the motorsport industry. Tune in as the team shares insights, predictions and dream scenarios on where the world of motorsport sponsorship for women is headed next. Don't miss this episode on the intersection of gender, marketing, and the world of racing and women's sports!

In this episode of Engines, EVs, and Espresso, we're exploring the importance of knowing your core competencies through Liberty Media's recent acquisition of MotoGP. Molly and Abby dive into what this deal means for MotoGP and how it bears well with Liberty Media's current portfolio of products. On the other hand; the co-hosts also discuss Apple's mysterious ‘Project Titan' - the reported autonomous EV project - and the importance of understanding your core market and product market fit. Plus, we're brewing up some knowledge on coffee bean basics!Stay tuned, stay caffeinated and join us for a “wheelie” great discussion on business, tech and our passion for coffee.

In this week's episode of Engines, EVs, and Espresso, we're gearing up for an insightful discussion as our co-hosts Abby and Molly return from their hiatus and share their experiences as women in STEM working in the motorsport and automotive industries. They delve into their professional journeys, highlighting the challenges they've faced and the improvements they hope to see in the workplace for women.As we welcome the spring season, the team also shares their favorite coffee preferences for this time of year. From Ethiopian roasts to matcha, the team gives their opinion on spring coffee.Join us for a captivating blend of personal insights, professional experiences, and caffeine-fueled discussions in this episode of Engines, EVs, and Espresso. Stay curious and stay caffeinated!

In this special edition of Engines, EVs, and Espresso, we're turning the spotlight on women in sports in  honor of Women's History Month. Join our host, Allie, along with co-producers Sabrina and Emilie, as they discuss the statistics and business behind women's sports and how we think current teams can do better.Emilie shares insights on thoughtful hiring and marketing strategies that can help elevate sports to diverse fan communities and make them more accessible to a wider audience, whereas Sabrina discusses the statistics and media relationship to women in motorsports. Tune in for an enlightening discussion that highlights the challenges and opportunities in promoting and celebrating women in sports.Don't miss this special episode, available NOW! Follow us for a thoughtful blend of motorsport content, sports business analysis, tech discussions, and, of course, our love for all things coffee. As always, stay curious and stay caffeinated

In this week's episode of Engines, EVs, and Espresso, we're celebrating International Women's Month by shining a spotlight on women coffee roasters. All month long, we'll be featuring these talented roasters on our social media channels, so be sure to follow us for some exceptional coffee recommendations.Shifting gears to the track, Abby and Molly steer into the world of NASCAR. They discuss some key fundamentals and tech in stock cars and racing, what we can expect from the series moving forward, and the recent changes that have been shaking up the sport and peaking the interest of the E3 crew. Join us for a blend of caffeine, tech and high-speed action in this episode of Engines, EVs, and Espresso. As always, stay curious and stay caffeinated!

In this episode of Engines, EVs, and Espresso, we're diving into the latest trends and developments in the world of F1 sponsorships with the start of the 2024 season. Allie gives us a hack for getting the best coffee to your door with rising popularity in coffee subscriptions and shares her favorites. Abby examines the controversial rise of online gambling sponsorships in F1, drawing parallels to the past with tobacco sponsorships. Molly shares her observations from recent testing sessions, providing insights into what to expect this season. We also delve into the technical side of Formula 1, exploring the impact of live dynamic data analysis and AI machine learning on the sport after last week's testing in Bahrain. As always stay curious and stay caffeinated!

In this week's episode of Engines, EVs, and Espresso, we're back from our hiatus and revving up for the exciting 2024 motorsport season! Join us as we kick off with our coffee highlights from the break. Abby, Allie, and Molly dive into their thoughts on this season's Formula 1 car liveries, with Molly giving us an expert's view at car reveals and what secrets they maybe concealing. Abby tells us her thoughts for this season of racing and teases what's in store for our listeners this year. As usual, stay curious and stay caffeinated! Can't wait to share this season with each of you.

Welcome to Episode 2 of Radio Check - the podcast where our very own Allie Wheeland dives into the motorsport fan community to investigate how and why racing moves people. This time Allie sits down with Manvi Mittal, content creator and host of the Females in Motorsport podcast to discuss the growing contingency of female fans in Formula 1 and how women have led her journey into the world of motorsport so far. Plus she gives us the low down on what it's like to take a hot lap, and dishes about which figure in motorsport she would most like to have dinner with. Enjoy, and let us know who you would like Allie to sit down with next!Be sure to follow Racing Forces in Instagram and X @racingforces, follow Females in Motorsport on all social platforms @femalesinmsport, follow Manvi on Instagram @manvimittal, and follow Allie on Instagram @allie.wheeland. 

Join us for Part 2 of our Austin recap here at Engines, EVs, and Espresso - this time we're covering our experience at the track, from high-touch and luxurious hospitality suites, to a tour of the Aston Martin garage mid-free practice session, to the…F1 Medical Centre?!  We're using our time at the Circuit of the Americas to interrogate all aspects of the Formula 1 fan experience - including some aspects we didn't expect to encounter ourselves!As always, stay curious and stay caffeinated!

Join us for a special edition of Engines, EVs, and Espresso: Austin Caffeine Chronicles! Our time at the US Grand Prix was too incredible to fit into one episode so we're splitting it up into two parts, starting with this fully-caffeinated special. We're breaking down all of our favorite coffee-fueled moments of this action-packed week - from oat milk lattes to espresso martinis, both on- and off-track. As always, Stay Curious and Stay Caffeinated!

On this week's episode of Engines, EVs, and Espresso, we gear up for Austin GP week by giving you all of our favorite Austin coffee recommendations. Then the worlds of coffee and cars collide as Abby tells us all about Starbucks' status as one of the world's leading cash reserves (aka a bank) and their intentions to move into the EV charging space. Molly then talks us through the nuances of the tyre drama at the Qatar GP and the improvements that need to be made in order to avoid another disaster like 2005 US Grand Prix. And if you're going to be in Austin for the race this week, be sure to pop by our Creators & Coffee event on Wednesday, October 18th at Desnudo Coffee from 10:00 am - 12:00 pm - we're so excited to see you there!As always, Stay Curious and Stay Caffeinated!

On this week's episode of Engines, EVs, and Espresso, we chat through the overpriced pitfalls of fancy coffee packaging and the (literal) value of coffee education. Abby leads a discussion on the current power couple of the NFL and the impact that a surge of new fans can have on a sport, making comparisons between American football and the Drive to Survive era of F1 and understanding how marketing to generate hype for extended periods can impact fan engagement within a sport. Molly walks through Aston Martin's return to the World Endurance Championship in an effort to win the 24hrs of Le Mans with the Valkyrie and the effect that a thriving sports car racing industry could have on hybrid road cars. As always, stay curious and stay caffeinated!

On this week's episode of Engines, EVs, and Espresso, we each share our go-to fall drinks (shocker: none of us choose a pumpkin spice latte!) before diving into a fascinating discussion around Toyota's rumored discussions with McLaren's F1 team and what Abby and Molly view to be an interesting strategy for unlikely alliances around power units in the world of racing and passenger cars alike. Molly then gives us the scoop on Alpine's attempts to alleviate their organizational woes through a training with France's National Military Policy (GIGN) as we discuss the team's struggles throughout the 2023 season.Grab a drink and as usual, Stay Curious and Stay Caffeinated!

Welcome to Radio Check with Allie - the brand new mini podcast from Racing Forces designed to connect you to the incredible fan community in our wonderful sport of racing. Hosted by Engines, EVs and Espresso producer Allie Wheeland, this upbeat short-form interview show will highlight diverse and sometimes unexpected members of the motorsport fan community to get at the crux of how racing moves people. In this inaugural episode Allie sits down with Ron, the owner of Nürburgink Tattoo - which, as the name implies, is a permanent fixture of the legendary Nürburgring racetrack - to chat about his experience tattooing the racing fan community. Enjoy, and let us know who you'd like Allie to talk to next!Be sure to follow us on Instagram @racingforces, and follow Nürburgink on Facebook and on Instagram @nurburgink for all your tattoo needs - racing-themed or otherwise!

On this week's episode of Engines, EVs, and Espresso, we chat all about our upcoming Creators & Coffee event for the Formula 1 USGP at Austin, and our producer Allie tells us about her visit to the Bialetti store in Florence. Abby takes us on a deep dive into the logistical snafus and media reporting surrounding MotoGP's inaugural Indian race and why racing still operates in a vacuum across series in 2023. Molly leads a discussion around some of Honda's latest moves in motorsport, their push to establish themselves as a global racing powerhouse, and the impact on passenger cars as a whole.As usual, Stay Curious and Stay Caffeinated!

On this week's episode of Engines, EVs, and Espresso, we start with the fascinating parallels between modern-day coffee culture and mindfulness practices. Abby helps us dive deep into a discussion of market signals for the next era of F1 with the recent media reports of the Concorde agreement renewal and the purchase of hospitality provider Quint Events, and Molly catches us up on the Sim4STEM event in Detroit as we unpack the viability of the sim-to-racing pipeline and a framework of how to practically accelerate motorsport interest and education for diverse demographics.Find us on our socials to stay connected. And, as usual, stay curious and stay caffeinated!

On this week's episode of Engines, EVs, and Espresso  - Abby and Molly lovingly feud over the return of the infamous Lavender Latte and debate which purple drink will become the official drink of E-Cubed.They chat about Abby's recent visit to the Petersen Automotive Museum in LA and discuss the principles behind why women love cars as much as the other gender(s) and why they've played a unique role in our modern-day identities. They finally dissect a few pieces of news surrounding the potential sale of McLaren F1 Racing, how recent popularity in F1 doesn't necessarily translate to steady returns, and what a potential sale can do for the company.Find us on our socials @enginesevsandespresso on IG and @ecubedpod on X, and tell us what your favorite purple drink is and, as usual, Stay Curious and Stay Caffeinated!

On this episode of Engines, EVs, and Espresso, Abby and Molly tell a tale of two coconut coffees and you get to decide which you would like to try, and we take a look at MotoGP's aero war and Honda's efforts to bring more Formula 1-esque influence into their chassis design. With F1 2023 race season finally resuming, we discuss how the Dutch GP organizers might actually be able to stop fans from bring flares to the track and debate event and communication strategy for other sports and live events that could promote a better experience on track for all fans.And as usual, Stay Curious and Stay Caffeinated!

On this week's episode of Engines, EVs, and Espresso, Molly gives us the inside scoop on the coffee culture of the IndyCar paddock, and we brainstorm about the future of coffee activations in motorsport.Abby and Molly take a deep dive into Toyota's 1:6:90 announcement and the case for hybrids (PHEVs and mild hybrids) vs. fully electric vehicles (EVs) in a constrained economy and quickly changing climate conditions. Finally, we analyze the evolving business model between Red Bull's F1 team and Alpha Tauri and discuss the implications in the cost cap era.And as usual, Stay Curious and Stay Caffeinated!

On this week's episode of Engines, EVs, and Espresso, we're back from our hiatus just in time to help you get through the F1 summer break with some extra does of chaos. We catch up on all of our coffee adventures from the past few weeks, Abby and Molly take us on a strategic breakdown into the big picture behind the leadership changes over at Alpine, and Abby and Allie talk all about the rationale behind Academy's mid-season announcements and the impact on sponsorship of women in motorsport.As usual, stay curious and stay caffeinated!

On this week's episode of Engines, EVs, and Espresso, it's time for Racing Forces Founder and co-host Abby Rakshit to get the Q&A treatment as Allie asks her all about her background as an engineer and how her past adventures at the Indy 500 and her first job shaped her story as a Motorsport fan. We talk about how being a management consultant and a strategy expert today affects her experience of watching races and her take on where the future of motorsport content is going. As usual, stay curious and stay caffeinated!

On this week's episode of Engines, EVs, and Espresso, we're celebrating International Women in Engineering Day 2023 and celebrating our team.Allie takes the co-host chair for a Q&A session with our very own Molly Oxner. We dig into Molly's motorsport origin story, learn how having an engineering background influences the way she watches a race, tackle the question of gatekeeping in motorsport fandom, and talk through some all-time favorite racing moments and characters.As always, stay curious and stay caffeinated!

In this week's episode of Engines, EVs, and Espresso, we talk about the new Dark Roast coffees we're drinking, their characteristics, and what role natural oils play in coffee beans' texture, flavor, and shelf life. Allie gives us a view into her coffee adventures in Porto, and Molly gives a full debrief of her exciting escapades at the Chevrolet Detroit GP (including a ride that she took in an actual Indycar!). We end the episode by discussing the landmark deal on EV charging between Tesla and GM and Abby tells us how it will revolutionize the future of EV charging infrastructure in North America.Tell us what you think, and like always, stay curious and stay caffeinated.

This week we're bringing you something a little different - the first in a series of minisodes rightfully named ‘3 Questions with Allie'. At the Formula 1 Spanish Grand Prix this past weekend, Allie managed to catch up with motorsport journalist Ed Spencer and chat about how he got into racing, what advice he has for new racing fans to absorb more of the sport, and his favorite historical anecdotes and stories from Spanish GP history.Head over to our socials now on IG and Twitter and tell us what you you think.

On this week's episode of Engines, EVs, and Espresso, our favorite (and only) producer Allie talks mocktails while Abby teaches us the telltale signs of a bad cup of coffee.  Abby and Molly take us on a deep dive into all things Aston Martin and Honda, starting with an analysis of Aston Martin's bumpy market history and recent return to glory in 2023. We also discuss their engine partnership with Honda coming in 2026 with the analysis of why we think Honda has decided to return to F1 so soon after their exit from the Red Bull racing partnership.Please don't forget to leave a rating/review, and as usual, stay curious and stay caffeinated!

On this week's episode of Engines, EVs, and Espresso, we chat about tiramisu lattes and what's making your daily cup of coffee more expensive. Abby and Molly and our producer Allie deep dive into Ferrari's latest valuation and the fascinating story behind their recent rise to the top of the super-competitive luxury road car market, and talk through the incoming leadership changes at Formula E and how it may change the media reach and perception of the series.As always, stay curious and stay caffeinated!

On this week's episode of Engines, EVs, and Espresso, we make the case against Nespresso machines, Abby posits whether F1 is going down a path that is all too familiar in racing history in the US, and Molly educates us on the history of NASCAR and its complicated formats leading to the sport's current popularity curve.  Finally, we dissect some potential administrative drama unfolding at the Alpine F1 Racing team.Leave your thoughts on our socials, and as always, stay curious and stay caffeinated.

We made it to ten FULL episodes. Thank you for tuning in for the last few months, and the support means as much as our morning cup of coffee. You know how we feel about that.On this week's episode of Engines, EVs, and Espresso, Abby teaches us all about the surprisingly high caffeine levels of a certain type of coffee tree species; Allie shares her new favorite coffee cocktail and recaps her experience meeting Alex Albon (a new fan of the pod?) at the Williams Racing pop up at the F1 Miami Grand Prix, and Molly and Abby deep dive on their lament about Ferrari's upgrades and their trepidations about the rest of season.As always, stay curious and stay caffeinated!

On this week's episode of Engines, EVs, and Espresso - we discuss Molly's drink ideas and Abby's recent espresso overdose and tasting adventures. Abby and Molly take us through the news of a potential IndyCar sale and discuss the sporting extravaganza that is Indy 500 and the month of May. Molly ends up giving us a lesson on music theory and analyzing a certain Monegasque F1 driver's most recent artistic endeavor. Find us on Instagram and leave a comment on what your favorite part was. Stay curious and stay caffeinated!

On this week's episode of Engines, EVs, and Espresso, we review the latest coffee drop from Valtteri Bottas' company Kahiwa Coffee Roasters (still waiting on that guest appearance, Valtteri!), delve into an exciting MotoGP race at COTA with some insider insights from Molly, and take a left turn into racing history by discussing the story of Scientology in American motorsports with Abby and the current religious ties with various racing series. Stay curious and stay caffeinated!

On this week's episode of Engine's, EVs and Espresso, producer Allie steps up to the co-host seat for a discussion of marketing in motorsport - she and Abby explore questions around the value of individual fans vs. teams, the power of sponsorships, and what the future of fan engagement looks like in Formula 1 with more exclusive content and more paywalls coming our way. Molly calls in from her busy weekend in the MotoGP paddock at COTA with some fascinating insights on the backstage workings of a MotoGP weekend.Stay curious, and stay caffeinated!

On this week's episode of Engines, EVs and Espresso, we discuss the parallels between the coffee and car educational content and the defacto bias of these spaces to be male-dominated, examine a new group of interesting leadership hires from the US sports world happening in Formula 1 and Moto GP and the cross-pollination of talent from different regions, and debate whether or not the new era of F1 regulations has created a closer field & if any team can catch up to Red Bull this year.Stay curious and stay caffeinated!

On this week's episode of Engines, EVs and Espresso, we argue about if espresso martinis are really as good as people make them out to be, discuss the implication of Porsche's decision to pause their F1 efforts, recap the bumper-car action of the EchoPark Automotive Grand Prix and how the temperament of athletes in each series varies markedly, and debate the lack of standardization of penalties in different Motorsport series.Stay curious and stay caffeinated!

We're doing things a little bit differently this week with a SXSW 2023 special, featuring a panel recording hosted by our very own founder and co-host Abby Rakshit, who solves problems around the Future of Transportation and Mobility sector professionally. The panel on F1's real world impact on transportation and culture, features James Hinchcliffe, ex-Indycar driver and current beloved F1 TV analyst, Pilar Harris, Senior Director of Corporate Social Responsibility, Sustainability and Government Relations for the Formula 1 Heineken Silver Las Vegas GP, and Philipp Kampshoff, Senior Partner and Global Co-Lead for the McKinsey Center for Future Mobility. Stay curious, and stay caffeinated!

On this week's episode of Engines, EVs, and Espresso, we discuss Abby's upcoming SXSW 2023 panel on F1's Real World impact on Transportation & Culture, debate the key to Mercedes' redemption in 2023, and educate our listeners about the joys of jorts and Rodney Sandstorm. Plus, we shake up our usual coffee discussion with Allie's controversial flavored latte choice!Stay curious, and stay caffeinated!

On this week's episode of Engines, EVs and Espresso, we're recapping Abby and Molly's NASCAR adventures, talking about the drop in EV commercials during the Super Bowl, and delving into how some F1 car launches don't feel like they're for fans anymore. Plus, hear our usual coffee recs - including Abby's choice of 3 Beverages for Hot Girls. Listen and head to our socials and tell us what you think.Stay curious, and stay caffeinated!

On this week's episode of Engines, EVs and Espresso, we're putting our detective caps on to uncover the interesting phenomenon of the Theater-Kid-to-F1-Fan pipeline. Plus, we chat about the rise of Dual Clutch Transmission (DCT) EVs in the passenger car market and uncover some of the exciting innovations in Alpine's A110 E-ternité (thanks to Molly's superior scrutineering skills)! Finally, we round out the episode with a comparison between the Andretti Autosport-General Motors announcement declaring the intent to enter F1 and Ford's new partnership with Red Bull Racing and discuss which major US player is best set up to make a splash in F1. Stay curious and stay caffeinated!

Engines, EVs, and Espresso (E-Cubed) has officially arrived! Join co-hosts Abby Rakshit and Molly Oxner and producer Allie Wheeland in discussing caffeine, machines, and all things in between! Nothing is off limits in this high-caffeine, high-energy, and high-vibes podcast! In the inaugural episode, the team reviews and tastes Formula 1 driver Valtteri Bottas' Kahiwa Coffee Roasters' coffee, explores the differences and influences of American and European car/racing culture and tackles the new generation and season of Formula E following the kick-off in Mexico.Plug in, pour-over, pull up, and enjoy!Find E-Cubed @enginesevsandespresso, Abby @abbyrakshit, Molly @mollymarissao and Allie @myf1andonly on IG

This week we're finally wrapping up season 1. It's been a long road, but we're very grateful for the journey and support for all of our listeners. This episode has to be one of our favorites (like all of our other episodes), but Magnus Greaves is an absolute delight to chat with about all things F1. He is the founder of RaceWknd - a magazine founded amid the pandemic, highlighting the culture of F1. It encompasses cultural and travel recommendations and recounts the sport's rich history. Magnus talks about his experience as one of the few Black entrepreneurs serving the industry and how diverse perspectives play a crucial role in the storytelling journey for the RaceWknd.Abby and Magnus discuss why it's essential to cater to a broader fanbase because being a fan of the sport is a lifestyle in itself. They talk about the opportunity and potential in the sport around the diverse fanbase off track and how F1 and the ecosystem benefit from multiple ways by keeping them engaged through experiences and products throughout the year. Tune in to hear an enthralling and educational episode to start the 2022 season. Then, follow RaceWknd on IG and Twitter (@theracewknd) to follow their fantastic journey.

This week, Abby is joined by Amy Overy, Digital Producer at F1. Amy is often behind-the-scenes for the pre and post-race action we see on all the digital channels each race weekend. She started her career in radio production and local sports commentary before leaping F1 and hasn't looked back. Her warmth and personality touch you to the core and hearing stories from two decades of being trackside at F1 and other parts of her life make you feel at home with a friend. She's also a self-certified 'foodie' and finds joy in her personal and professional life, connecting with people through food and cuisine from across the world. She firmly believes that the provenance of food has the power to forge strong personal connections and dissolve barriers, and you can hear so much of that in her life story. Finally, what's unique about Amy is that she makes us realize that who we are is enough, and realizing the same is brave in itself. Tune in to hear a fun story and even find favorite foods for some of your favorite drivers in F1.Follow Amy on IG @amyjovery and @f1_foodie to catch some F1 trackside action.

We're back after quite a long break. In this episode, Abby is joined by Ben Fuller, a budding young creator in the F1 space. Ben leads a community of 50k people on the audio-focused social networking app clubhouse and runs an online sports trading card store. Ben also has an interesting theory - NFTs will be the next frontier towards fan engagement in the sport. The culture of ever-changing technology outside automotive engineering plays a crucial role in how F1 expands and appeals to its new and existing fanbase. Crypto sponsorships became a common sight in F1 in 2021, and drivers have started dabbling in personal NFTs.So why does it matter, and what can we expect in the future from this technological development? Tune in to understand the basics of what really are NFTs and how are they different from cryptocurrency and how we think the range of potential applications in F1 is fascinating.Follow Ben on Clubhouse, IG,  and Twitter (@benfullerf1) and find his trading card store at formulafuller.com.  (Ben's social media handles have changed since we recorded this episode). 

In this episode, Abby is joined by Peter Habicht, Stanford engineering grad turned F1 freelance journalist based in San Francisco. Peter is a contributor for TalkSPORT radio and has worked with Mercedes F1 Heritage to produce the first-ever public demonstration of the current era V6 turbo hybrid-powered Formula 1 car in the US for the inaugural Sonoma Speed Festival. He also serves as an advisor and consultant for investment analysts and media channels for an American point of view of F1. Abby and Peter discuss the history of F1 and motorsport in the US and how bringing value from personal experiences and passion can be an extremely effective way to make one's way in F1. In addition, they discuss how Netflix's Drive to Survive successfully tapped into specific qualities the American audience associates with. Tune in to hear them discuss the future of F1 in the US and the probability of more races, an American team, or a driver under the Liberty Media era.Follow Peter on Instagram (@peterhabicht) and Twitter (@F1US)Visit Peter's webpage at https://1laureldrive.com/ and on Instagram @1laureldrive

Abby is joined in this episode by Beatrice Zamuner, press officer for F2 and F3 driver Matteo Nannini and event promoter Gruppo Peroni. She is an FIA accredited journalist and editor for Italian media outlets, LiveGP and FUnoAT, and former social media specialist for Sky Sports Italy and has achieved all of this at the young age of 23. Abby and Beatrice discuss how the sport has been moving towards a trend of younger drivers and its challenges in an industry that is equal parts sport and entertainment. The mental pressure associated with the needs of a star driver usually encompasses more than being just fast on a track. They also talk about her experience being a young Italian woman in most press rooms, breaking down the perception of limited value due to her youth, and battling gender stereotypes regarding a woman's place in society. Finally, the episode brings a deep look into her journey filled with lessons of self-worth, grit, and courage, which constitutes her secret sauce to success.Find Beatrice (@zamunerb) on Instagram and Twitter to follow her promising career and journey ahead.

Abby is joined in this episode by Toni Cowan-Brown. Toni has spent her career at the intersection of tech and politics and is a serial content creator who has taken Formula 1 social media by storm over this year on TikTok with her unique informational videos breaking down F1 for new and old fans alike. She is the author of 'Beginner's Guide to F1' and co-host of 'Another Podcast' with tech pundit Benedict Evans, and 'The Unapologetic Woman Podcast' with Sorcha Rochford.  Abby and Toni talk about the tangible economic impact that the rise of content creators in the sport has enabled in a new Digital-first Social-first media consumption environment and how engaging fans who create content can have a multi-fold impact on F1, both socially and economically. They compare this changing wave with the original business model that turned this sport into a multi-billion business, while also exploring how content creation can serve as a space to express our inner personas and space to model activism.Follow Toni on Tiktok (@f1toni) as well as on Instagram and Twitter (@tonicowanbrown).Subscribe to Toni's newsletter: https://ideefixe.co/

On this week's episode, Abby sits down with Jake Paul, Brand Designer at Red Bull Racing Honda and ex-Graphic Designer at Formula 1. Tune in to hear them chat about Jake's career as a self-taught graphic designer, post an educational and professional career in Law and Banking, as well as his work behind the 'End Racism' campaign in Formula 1 in 2020. Jake's work has been shared far and wide, including by UK Prime Minister Boris Johnson. As one of the few Black men in the sport, Jake is an emphatic voice championing Diversity & Inclusion  and actively advocates for people with unorthodox backgrounds to pursue their dreams in motorsport. Abby and Jake open up about how solving systemic racism in any industry is deeply rooted in increasing representation and economic benefits of a diverse and equitable society. Finally, Jake dedicates his success to his mom, who served as an example, shield, and motivator on his journey. Follow Jake on Instagram and Twitter @jp1_design to follow his inspiring journey.

Abby is joined by Steph Turner, a member of the Brand Marketing team at Formula E, as well as a member of the 'F1 in Schools' initiative. Steph is also the co-host of the Driven by Diversity podcast, which champions a more diverse and inclusive sport by shining the spotlight on talent from underrepresented backgrounds. As Steph's journey has revolved around involvement in community initiatives, she and Abby discuss how sometimes the internal drive to follow our passions gets overshadowed by the lack of resources and how community initiatives are an inspired route to slowly work towards bridging that gap. The empowerment that comes from connecting people via community initiatives focused on diversity and inclusion can create a domino effect and have a tangible impact on individual stories, which we cover in today's episode.Follow Steph (@stephjturner_) on Instagram to follow her escapades in motorsports. To follow up on the resources discussed, take a look at:Driven by Diversity: https://www.drivenbydiversity.comF1 in Schools UK: https://www.f1inschools.co.ukF1 in Schools: https://www.f1inschools.comFIA Girls on Track: https://www.fia.com/thegirlsontrackWomen in Motorsport: https://www.motorsportuk.org/the-sport/women-in-motorsport/girls-on-track-uk/Formula Careers: https://formulacareers.comJennie Gow's Motorsport Media Webinars: Motorsport media Youtube series

Abby is joined in this episode by Karun Chandhok, the most recent F1 driver from India and current Sky Sports F1 commentator. Having driven in almost all major racing series (F1, Formula E, Le Mans, WEC), and helping to make F1 easy to understand for viewers each race week, Karun has experienced the sport from a wide range of viewpoints. Having been vocal about championing diversity, inclusion and equity in sport, Karun and Abby dive into how motorsport is evolving to include a wider demographic. They also discuss their shared journey as immigrants and look at what Equity vs Equality really mean in terms of an individual's starting line in the world of motorsport as well as in life in general.Follow Karun Chandhok @karunchandhok on Instagram and Twitter to follow his passion and extensive work in the sport.

On this week's episode of Racing Forces, Abby is joined by Mallorie Muller, a pit crew member with Paretta Autosport, the historic female-forward team in the 2021 Indy 500. The two dive deep into what it means to take up space as a woman, especially in male-dominated spaces such as the IndyCar series and other motorsport categories, as well as talk about the importance of leaning on your tribe in the quest to pursue your passions.For more, follow Mallorie Muller @mallorieie on Instagram and Twitter and Paretta Autosport on Instagram (@parettaautosport) and Twitter (@parettasport)