Podcasts about yaag

In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships. ➡️ Key Topics in this episode 00:00 - Intro 00:25 - A bit about the previous show "The ABM Conversations Podcast" 00:58 - Why The Yaag Project? 02:24 - The story of how I met Chris (Christian Fictoor) 04:30 - The transformation in relationship 06:20 - Values are the fundamentals 06:45 - How I met Aditya, my current CEO at Avoma 07:22 - The values and philosophy match 09:00 - Making relationships as the base

Workers today are increasingly seeking full transparency from their employers. That means that a company's values are an even more critical part of a successful recruiting strategy. In fact, 88% of workers said that it's important for them to have a sense of a company's culture when they are applying for a job. For this episode, our guest Yaagneshwaran Ganesh —also known as Yaag— host of the podcast ABM conversations, joins us to talk about how effectively marketing your company culture can significantly help you employment brand.

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...

Well guys, today, I have a special episode for all of you. In this episode of the Funky Marketing Show, I set down with Yaagneshwaran Ganesh, my dear friend who I've known for years and whom I respect a lot. Yaag and I met right when I was just starting Funky Marketing and he has been a great support ever since, being one of my first guests on this show and also helping me out a lot with advice and tips. Yaag is the Content Marketing Director at Avoma, an AI Meeting Assistant that automatically transcribes, summarizes, and analyzes every meeting to provide actionable Conversation Intelligence and a host of The ABM Conversations Podcast, a leading B2B marketing podcast that features conversations with some of the best marketers in the world. So today, I really wanted to pick his brain on what he's been up to lately, how he's been able to achieve the level of success that he has, and what tips he has for people who want to get ahead in their marketing journey. I'm really excited to share this interview with all of you, and I hope you guys enjoy this episode as much as I did. So without further ado, let's get into it. Here's an overview of what we talked about: 0:00 - Intro 3:04 - Learn, share, build trust and relationships 6:06 - How Yaag and I met 8:26 - Search for the ideal company 15:40 - Marketers need to be flexible 21:47 - Advantages of playing multiple roles 24:45 - The importance of open communication with your team 26:53 - Communication when working remotely is different than when working in the office 31:14 - Choosing the keywords 36:11 - How did Yaag and the team plan the AVOMA content strategy 45:40 - It's great to be constantly challenged 50:26 - A message for the Funky Marketing audience 52:11 - Outro Find more about Yaag and Avoma: https://www.linkedin.com/in/yaagneshwarang/ https://open.spotify.com/show/07WEaX6Bdf7vFo7dBjkKB4 https://www.avoma.com/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about: 1. What is product-led storytelling? 2. How product-led storytelling differs from conventional content marketing? 3. Deep-dive on the 9-step product-led storytelling framework 4. How product-led storytelling fits into the different stages of the buying cycle 5. Writing for a person vs. a persona 6. The no.1 or most important content marketing metric, and a lot more...

Today's episode delves deep into B2B content marketing for SaaS companies and how to produce the content people want and need. The ABM Conversations Podcast host, Yaagneshwaran Ganesh, joins Jeff to deep dive into how customer conversations can influence the best marketing content.  ______ If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ Connect with Yaag on LinkedIn: https://www.linkedin.com/in/yaagneshwarang/ ______ This podcast is brought to you by Jay Nathan and Jeff Breunsbach... Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach  

Today's episode delves deep into B2B content marketing for SaaS companies and how to produce the content people want and need. The ABM Conversations Podcast host, Yaagneshwaran Ganesh, joins Jeff to deep dive into how customer conversations can influence the best marketing content.  ______ If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ Connect with Yaag on LinkedIn: https://www.linkedin.com/in/yaagneshwarang/ ______ This podcast is brought to you by Jay Nathan and Jeff Breunsbach... Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach  

In this episode of Let's talk ABM, Declan chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma. Yaagneshwaran Ganesh (popularly known as Yaag) is an award-winning marketer, author, podcaster, and TEDx speaker. Yaagneshwaran is among the top 100 global marketing technologists and is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals. In his current role, Yaag is leading the marketing charge at Avoma, the AI Meeting Assistant tool. Here's what they cover: - The GTM strategy for a young SaaS company - How to compete (and win) against the major players - Why it's important to have a point of view - What 'there' looks like for ABM

In this episode, Yoni Solomon, the CMO at Uptime.com and former Director of Product Marketing at G2, joins us to share his insights and experience on how to get your product marketing right. He talks about: --> How is product marketing different from content marketing, demand-gen, or other marketing functions? --> What's the right stage for an org to hire a product marketer? --> The five stages of product launch and GTM --> What is the role of product marketing in product positioning? --> What's a 'message house', and how does it help you uphold product positioning? --> What are the core KPIs that a product marketer is accountable for? --> Whom should a product marketer report to, and a lot more...

Yaag Ganesh, director of marketing @ Avoma talks about building personal content online, power of side gigs in guiding your career, and what made his career pop. Highlights: How Yaag got to chat with Guy Kawasaki on Clubhouse Writing a compelling story online - what really matters; how to get people to care What triggered Yaag to write his first marketing book You won't find a perfect job, it's about experimenting with your side-hustles What makes Yaag's podcast almost like a free university About Yaag Yaagneshwaran Ganesh (often called as "Yaag") is among the top 100 global martech influencers, a TEDX speaker who has spoken in 10 countries across conferences, business forums and academic institutions. He is a best selling author and has 6 books to his name. He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe. Yaag also writes columns for HuffingtonPost, Martech Series, Martech Advisor, dtNEXT, Techstory, ManagementNext and has been a regular blogger and a thought leader on marketing practices across major publications. Yaag has a certificate in Strategy Management from IIM Kozhikode,  an MBA in marketing from Jansons School of Business, Coimbatore and a Post Graduate Diploma in Entrepreneurship from Bharathiyar University. Find out more at https://sergey-ross-podcast.pinecast.co

In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?" Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands. In this episode, he talks about: --> What exactly is a cult? How can a startup realistically build it? --> Why should you stop chasing customers and build a cult in the first place? --> Why word of mouth doesn't always start from customers? And more importantly, why have 'brand advocacy' ahead of 'brand awareness?' --> What's the right stage of the business to start a cult? --> How do you measure progress while building a cult? ---> Why is Chris against the idea of consumption metrics and a lot more...

In this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and customer retention. He talks about: --> What is a go-to-market (GTM) fit, and why does Sendoso prioritize GTM fit over product-market fit? --> What is team selling? How it works, and what's the infrastructure needed for it? --> Can startups and SMBs practice team selling? --> 3 major changes that Sendoso made over the years to improve customer retention (their net dollar retention is 120%) --> Sendoso's customer success team structure, and specifically the role of CX Ops in customer success --> What's the right time to expand the customer success team into specific roles and a lot more...

Yaagneshwaran Ganesh, popularly known as Yaag, is an award-winning marketer, author, podcaster, and TEDx speaker. He is the director of marketing at Avoma and the podcast host of The ABM Conversations Podcast. He is also a best-selling author of eight books including The Revenue Marketing Book. In today's episode, we're going to discuss revenue marketing and how we can implement it in our businesses.  Read more at: https://monetizationnation.com/blog/the-basics-of-revenue-marketing/

In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR. Karthik talks about: --> How long it took for Flexiple to get to its first million from a marketing perspective --> How their marketing approach changed and evolved between 1 million ARR to $3 million --> The kind of goals and metrics they had for marketing in the early stages of Flexiple, and their current KPIs for product marketing, performance marketing, content team, etc. --> What to look for when hiring a VP of Marketing at an early stage company --> Learnings when it comes to leading remote teams and the common mistakes to overcome --> Why scale is relative, and when should one start thinking about scalability --> The difference in approach between a bootstrapping tech startup vs the one raising venture capital, and a lot more...

In this episode, David Spinks, the co-founder of CMX, VP of Community at Bevy, and is the host of the Masters of Community podcast, joins us to discuss how to build a community and mistakes to avoid along your community journey. David talks about: --> What led him into community building, and how he had the best speakers for his first community event, even before booking the venue --> Signs/data to look at before taking the plunge to start a community --> Common mistakes most companies make when launching a community --> Roadblocks faced by David in the early stages of building CMX and how he overcame it --> The Spaces Framework for building a community --> What are the right metrics to measure the success and impact of a community, and a lot more...

In this episode, Manish Nepal, the founder of Marketing Impact, and I discuss whether it makes sense to build a B2B community. We discussed how we at The ABM Conversations podcast built one and failed badly. Here are the timestamps of the key points discussed: 3:18 Does building a community make sense for all? Everyone talks about its benefits; you hear virtue statements like “build a community before you build your product?” but the reality is far from it. The question is – can it even be a universal formula for everyone. And why you shouldn't be comparing B2C communities and B2B communities. 8:04 A Few things that led us to assume that The ABM Conversations Podcast needs a community around it – and how it wasn't to be. We talk about how it was either bad execution or flawed interpretation of data signals. We spoke in detail about how we went about our execution. 12:00 Does community building need a different skillset? What makes B2B communities like Peak Community and RevGenius work well? Summary of what we think are the top-most issues with building communities in today's date. 18:25 Are you better off focusing on your core than building a community? Or do you have a clear purpose for how your community will help people? Do you have something to offer as leverage for people? And finally, do you have what it takes?

In theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content? In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content experience and the crucial role of understanding your customers in creating it. Listen to us discuss: The role of customers in keeping blogging relevant The inherent fault of the content funnel Content experience State of ABM & the importance of understanding customers Podcast content, metrics, and growth strategies   Check out these resources we mentioned: Watch Yaag's TEDx talk Read Yaag's piece on How to do SAAS pricing?   Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Nemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it with you. But a few days ago, Yaag reminded me that the episode is one of the top 10 most listened to episodes of the podcast, people keep coming back to the episode and listening to it so I said, well, I need to share this with you, with my audience. So what did we talk about? We've discussed how to best leverage LinkedIn for demand generation and growth. Specifically, we talked about the way we at Funky Marketing used LinkedIn, the way I used it to go from solopreneur to the fast-growing, Funky Marketing team that we have today. We talked about our approach to content creation and distribution on LinkedIn, we talked about the trade-off between ads and organic marketing, and what could be an ideal balance. We talked about, you know, the way you can leverage LinkedIn pages the right way, but also, we tackled topics like a misconception to believe that customers who have the least amount of complaints are the best and a lot more. So there you go. Link to the AMB Conversations podcast: https://the-abm-conversations-podcast.simplecast.com/ Link to the originally published episode: https://the-abm-conversations-podcast.simplecast.com/episodes/leveraging-linkedin-for-demand-generation-nemanja-zivkovic-d6zvwF8p Link to Yaag's LinkedIn profile: https://www.linkedin.com/in/yaagneshwarang/ Link to write us a review: https://ratethispodcast.com/funkymarketingshow --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag).Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function. In this episode, she talks about:--> How practicing ABM has helped Klaus land big brands like Wistia and Wordpress--> How to get the entire sales and marketing function to practice ABM--> How to decide on channels and the right sales enablement initiatives to win accounts--> Why making your B2B marketing and sales 'over-the-top silly and fun' can be worth the risk--> How to build strategic partnerships with the giants in your fieldMerily's LinkedIn: https://www.linkedin.com/in/merily/Jobs at Klaus in case you are interested

In this episode, Steve Watt, the Marketing Director at Seismic, the global leader in sales enablement, joins us to discuss how to get 1% better every week at social selling and sales enablement. Steve talks about: --> What is social selling? And how it connects to ABM? --> How to be authentic on social platforms? --> How to connect social selling and brand advocacy --> Setting goals for social selling and sales enablement and measuring it --> Why and how does Challenger Sales aid your sales discovery?

How can content marketing and product marketing teams have different goals and responsibilities, but still work together to achieve incredible results and help their companies grow? Today's guest is Yaag Ganesh from Avoma, a leading management, collaboration, and AI assistant platform. Yaag talks about how content and product marketing teams can best collaborate and work together toward shared objectives to drive top performance.   Some of the highlights of the show include: Roles and Responsibilities: Depends on size of organization Product Features: Ensure customer awareness and adoption Content Friction: Are you writing for the customer, prospect, or bot? Consequences: Content experience brings people closer or further from brand Brand Impact: What and whose problem are you solving? Seek and gain clarity Common Goals: Consider entire journey to fill in gaps, achieve cohesive results Team Sport: Speak same language to understand and align culture, purpose   Links: Yaag Ganesh on LinkedIn Yaag Ganesh's Email Avoma The Juice HubSpot Ahrefs Semrush Salesforce Ben Sailer on LinkedIn CoSchedule   Quotes from Yaag Ganesh: “As the companies grow bigger and you start scaling each of those functions, I think product marketing tends to take ownership of how you execute the positioning side of things.” “It is still collective responsibility of both these teams to ensure that the communication -  anything that goes on the website - is aligned to what the company stands for.” “With every of these touchpoints, people are either coming towards your brand or they're getting deflected away.” “Your products can change. The problems that you're solving can change, but the fundamental belief system needs to be aligned.”

This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. Scott Marker, the Chief Evangelist Officer & Founder at MSA², takes over as the host (from Yaag). Megan Bowen, the COO & CCO at Refine Labs, joins the show to share her insights on building the customer success function during the early stages of your startup. She talks about: --> Why is it not enough to ensure the marketing and sales alignment but include customer success from the get-go --> How people success = company success = customer success --> 5 simple rules to align people's success to the company's success --> 8 keys to building your customer success function, and a lot more...

In this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his insights on how B2B marketers can get better at video marketing and the key mistakes to avoid. He talks about: -->Why it's important to focus on the ideas more than the video production --> How is writing a script for a web page or any piece of written content different from writing a video script? --> The process of developing ideas for videos --> What goes into validating the ideas before presenting to customers or executing them? --> Common mistakes B2B marketers make with videos --> How to simplify a complex message in a way the target audience understands it, and a lot more...

In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around positioning. She talks about: --> What exactly is positioning (in the SaaS context), and why are very few companies able to nail it? --> How positioning is different from messaging? --> Signals that tell you that it is time for you to reposition --> The 10 step positioning process --> Why category design isn't going to work for everyone --> How positioning for the market is different from positioning for investors, and a lot more...

Yaag Ganesh is the Director of Marketing at AVOMA (a very organized meeting assistant), the host of ABM Conversations Podcast, an author of 8 books, and a TEDx speaker. Brett and Yaaag discuss great marketing and striking a balance between what your customers want and what your north star is. When working on a small marketing team, the best approach is to create specific content based on customer conversations. 0:00 Intro 1:00 Conversation with Yaag 2:50 Networking with marketers 4:45 Main topic of conversation 7:05 Holistic collaboration 10:00 Top of the funnel content 16:12 Don't outsource content 17:40 Avoma 19:40 Marketing team of one 22:30 Long term mindset 27:06 Specific personalized emails 29:50 Growth and identifying ideal customer 34:20 Product led 35:18 Analyzing customer calls 40:36 Connect with Avoma 41:24 OutroJoin The JuiceFollow Yaag| Twitter | LinkedIn | ABM Conversations Podcast Follow Brett:| Twitter | LinkedIn    

In this episode, Raul Galera, the Chief Advocate at ReferralCandy, joins us to discuss how you can leverage referrals and partnerships the right way for customer acquisition. Raul has been leading ReferralCandy's partnership efforts for the past five years, working alongside marketing agencies, media and tech companies. He throws light on: --> How loyalty and referrals improve customer acquisition and retention --> The right time or stage to adopt a referral system --> The set of things you need to do, to be partnership ready --> Steps to setting up a referral program and staying on top of customer's minds --> Mistakes to avoid in your partnership and referral programs, and a lot more...

In this episode, Nir Eyal, most known for his book 'Hooked' and 'Indistractable', joins us to discuss some interesting facets of Consumer psychology, product engagement, and ways to keep yourself away from distractions.Nir talks about:--> How tech and social media are not necessarily 'addictive.'--> How shows like 'Social Dilemma' are selling you the wrong narrative, despite knowing the antidote--> What is a placebo button, and how it helps?--> The difference between 'being manipulated' vs. being addicted vs. overuse by one's own volition--> What does Minimum Enjoyable Action (MEA) mean, and how it works?--> How can you keep yourself from getting distracted, and a lot more...---------------------------------------------------------------------------------------Here are some amazing additional resources from Nir that you might want to checkout:If you want to provide a link to the book, it's: http://geni.us/IndistractableIndistractable summary article: https://www.nirandfar.com/skill-of-the-future/Distraction guide here: https://www.nirandfar.com/distractions/Habits vs routines article here: https://www.nirandfar.com/habits/Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/Timeboxing article: https://www.nirandfar.com/timeboxingValues article: https://www.nirandfar.com/common-values/Also, Nir's schedule maker tool : https://nirandfar.com/schedule-maker/

In this episode, Andrei Zinkevich, the co-founder of Fullfunnel.io, joins us all the way from Croatia to share his insights on the misconceptions around Account Based Marketing and some of the mistakes we can avoid. He talks about: --> What ABM is and isn't, and the fundamental misconceptions --> The common mistakes in B2B, when it comes to demand generation --> A framework and approach to account-based demand generation --> Case study: The ABM campaign that resulted in 2320 signups, 34 qualified opportunities, and 5 customers (immediately) --> Prerequisites of a cold-outreach --> The blueprint of his all-bound LinkedIn sales machine --> The weak links in the B2B sales journey, and lot more...

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelMany people discuss B2B marketing topics, but very few can share real case studies and talk about those in-depth. And one of them is Yaagneshwaran Ganesh (Yaag), the Director of Marketing at Avoma and the host of #1 B2B marketing podcast "The ABM Conversations Podcast."​Yaag has hosted 80+ episodes and has interviewed Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller (Demandbase), Chris Walker, David Cancel (Drift), Sangram Vajre (Terminus), Peep Laja, and of course your host :) on his podcast.​As we both are big fans of philosophy, works of Naval Ravikant, and the book that distilled the best interviews and tweets of Naval called "The Almanack of Naval Ravikant," we decided to consolidate the B2B marketing knowledge Yaag gleaned from his guests, reveal the myths and sharing the world best cases.​Join our live discussion to learn:​The most dangerous content marketing trends in B2B that can destroy business​Mistakes almost all B2B companies make without realizing it​Real marketing programs that work without an army of marketers, fancy tech stack, and 6-figure marketing budgets​How he picks up his content marketing topics, and why he doesn't believe in the funnel approach to content​How to achieve product-market fit with a lean organization​How to get leadership buy-in and foster cross-cultural collaboration across sales, marketing, customer success and engineering​Yaag on LinkedIn: https://www.linkedin.com/in/yaagneshwarang/The ABM conversations podcast: https://www.yaagneshwaran.com/abm-conversations-podcast/ Avoma: https://www.avoma.com/LET'S CONNECTLinkedIn: https://www.linkedin.com/in/azinkevichTwitter: https://twitter.com/AZinkevich​

In this episode, the legendary Rory Sutherland, the Vice Chairman of Ogilvy UK and the founder of the Behavioural Science Practice joins us to share his insights on leveraging behavioral economics for better marketing. He talks about: --> The fundamental logic behind branding and how the approach towards it has changed since January 2020 --> The purpose of ads and how it's not merely transactional --> How marketing contributes to revenue --> Why the biggest progress in marketing, in the next 50 years may not come from improvements in technology but in psychology and design thinking --> Spotting butterflies and the impact of butterfly effect on consumer behavior --> How the frame of reference dramatically changes the actual value of something, and a lot more...

In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling.He talks about:-->  The biggest struggle companies have in connecting their stories with their audience--> What makes for an engaging story?--> What are the factors that go into differentiation?-->  Building a core messaging document for organizations--> Who is the messaging and story intended towards? Users or buyers?--> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more...   P.S. The ABM Conversations is now among the Top 5 Account Based Marketing Podcasts in the world.

In this episode, Bob Moesta, who pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90's, alongside the Harvard Business School Professor Clayton Christensen, joins us to discuss 'why your customers really buy from you – using the Jobs to be Done FrameWork' He shares his insights on: -->What is the Jobs To Be Done (JTBD) framework? And how can it change the way a product is marketed --> The key pillars or elements of the JTBD framework and how it works --> Uncovering the real story behind why people buy --> Why you shouldn't interview habitual users --> Zombie revenue - where people subscribe but never use your product --> Hurdle for startups in implementing JTBD and lot more...

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..

Shahin chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma about why you should reconsider planning your content based on a funnel and what are the alternatives. Yaag has 13 years of marketing experience, and he actively helps early-stage martech startups with their content, more specifically in building their narrative and category. He is among the top 100 global martech influencers and is recognised as one of the marketing mavericks by the World Marketing Congress.  He is a TEDx speaker and has authored 7 books. He is also the host of The ABM Conversations Podcast - which is among the top 1% B2B marketing podcasts featuring some of the best marketers such as Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller, to name a few.

In this episode, Tim Soulo, the CMO at Ahrefs, talks about getting real with content marketing and the need to go beyond the so-called best practices. He shares about the evolution of Ahref's marketing strategy and their approach to content marketing. Some of the key points Tim discusses in this episode includes: --> Why they came up with a 'pay $7 for a seven day trial period', even if that meant a hurdle to people trialing for the first time --> Ahref's in-house model for scoring content (not the traditional funnel model) --> Common mistakes he sees content marketers making --> Anatomy of content that converts and how to promote content --> The two types of on-boarding that leverages content (before and after sign-up) and a lot more...

In this episode, Aditya Kothadiya, CEO of Avoma, shares his insights on achieving product-market fit with a lean organization. He talks about: --> How to validate your product or features in the initial stages --> Saying no to certain product feature requests, investments and hires --> How to democratize customer intelligence across sales, product teams, marketing teams and customer success --> The missing collaboration piece between marketing and sales --> Misconceptions around product-led, mistakes and learnings, and a lot more...

In this episode, David Cancel (DC), the founder and CEO of Drift, joins us on the show to discuss what it takes to build a product company that makes a difference. He talks about: -->When should a founder zoom in on the granular aspects and when to zoom out --> Who were the first 10 hires at Drift (what roles)? --> The balance between category design and product market fit --> When to think about scaling? --> Why did they transition their core story from 'Conversational Marketing' to 'Revenue Acceleration' ? --> What should a marketer be focusing on, in their first six months in an organization, and a lot more...

In this episode, Tom Griffiths, CRO at TalkAItive, joins us to share his insights on how to leverage NLP and sentiment analysis in improving the relevance of your product with your customers and target audience. He talks about: --> What is sentiment analysis and how it works? --> How do we use AI to analyze the context of something and more importantly to understand the momentum behind conversations? --> Does collecting feedback using a bot really help? Does it motivate people to really share what they feel, in comparison to talking to a real person on the phone or a zoom call for that matter? --> Can NLP be useful in a workplace environment to understand the real workplace issues like sexual harassment, which is usually hard to prove? and a lot more...

In this episode, Andreas Jonsson, the co-founder & CEO of the LinkedIn analytics platform - Shield app, joins us to share his insights on using LinkedIn analytics effectively to improve engagement. He talks about: --> How often should one check their LinkedIn analytics on Shield app? --> How to understand what kind of posts are working for you, and the topics that make sense to your audience --> Will Shield app get prescriptive? Will they go beyond LinkedIn analytics? --> Do they plan to build something on top of Clubhouse?, and a lot more.

In this episode, Peep Laja, the founder and CEO of Wynter and CXL joins Yaag to discuss -- How to get very real and practical with positioning, product messaging and value proposition, minus all the bells and whistles, and the fluff. Peep shares his experience on: --> How do you fight sameness and differentiate your product or service? --> Correlation between the number of companies in an industry and the sameness among the products and messaging --> Is positioning more towards the customer or the competitor? --> His own case study: why CXL Agency was rebranded into Speero? And a lot more such as message-market fit, learning from mistakes and better ways of experimenting, etc.

In this episode, the copywriting master & the founder of Honey Copy, Cole Schafer, joins us on the show to share actionable tips and tricks to get better at copywriting. He talks about: --> How should you approach writing headlines --> Building trust with the reader using words --> Practicing the Hemingway method --> Finding the right tone of voice, and a lot more. (P.S.: A big thank you to Christopher Lochhead for introducing us to the work of Cole Schafer)

In this episode, Fernando Angulo, the Head of Communications at Semrush, gives us a detailed perspective of the state of content marketing in 2021. It is based on the factual findings collected from interviewing 1500 marketers across different countries and analyzing over 170,000 job posts. He shares his insights on: --> Top 3 hard skills and soft skills that a content marketer needs in 2021 --> Anatomy of content that really works --> Correlation between the metrics and different elements of great content --> Parameters for content audit and the change in content marketing budgets from 2020 to 2021, and lot more...

In this episode, Jeremy Epstein, the CMO at Gtmhub takes us through his practical and immersive experience on "How to effectively use OKRs to drive better marketing outcomes?” He dives into: --> What makes OKRs so interesting? --> How is it different from other strategy execution methodologies like BSC? --> How the adoption of OKR begins at a company - the right stage for you to adopt OKRs --> How many objectives is too much? Why OKRs fail at some organizations, and a lot more... After listening to this episode, if you have more questions and want to get in touch with Jeremy, he's at jeremy AT Gtmhub.com

How do you create a B2B marketing podcast with a passionate fanbase? The kind of podcast where loyal listeners write detailed blog posts and offer feedback after listening to an episode. B2B martech powerhouse Yaagneshwaran Ganesh (“Yaag”) has good insights on the topic — write-ups from listeners and regular audience feedback are some of the reactions he's accustomed to as the host of ABM Conversations, a popular B2B marketing podcast with 60+ episodes. Though ABM Conversations has a strong following (and almost 140 ratings on Apple Podcasts), Yaag doesn't see podcasting as a numbers game. "Our podcast is not about getting a million downloads. We like to build one-on-one relationships with our listeners," Yaag says on the premiere episode of Recorded Content, our new show all about launching and growing a successful B2B podcast.Tune in to hear about Yaag's journey from novice to experienced podcaster who says that 90% of guests come from inbound requests (and he's quite selective about who he has on the show). On this episode, you'll uncover the inner workings of a hit niche podcast, including: Why Yaag waited until he was about 15 episodes in to introduce guests on the podcastHow he does research ahead of the episode (and why inside jokes don't have a place on a podcast)Where he distributes the podcast and his approach to podcast marketing

In this episode, Jason Barnard, whom you might know as the BrandSERP guy, takes us through a real masterclass on one of the very important tools that helps you in building online trust and reputation, i.e., "Knowledge Panels”. Listen in, to go deep into: --> What are knowledge panels? --> How to get into it? Can it be built or can it only be claimed? --> What is it's monetary impact on business or brand? --> Can you use knowledge panels to position yourself against your competition, and a lot more...

In this episode, the legendary Guy Kawasaki, who was the Chief Evangelist at Apple and is currently the Chief Evangelist at Canva, joins us to share his insights on product evangelism. He talks about: --> How evangelism is different from traditional marketing and sales --> The key skills and goals of an evangelist --> Why it makes sense to target middle management than the traditional way of targeting decision makers --> Assumptions vs. planting many seeds, and a lot more...

In today's episode, Allison Macleod, the EVP of Global Marketing at Flywire takes us through a real case study on how she built and executed the marketing strategy at Flywire -- a payments company with 12 offices around the world, catering to multiple countries, each with different financial systems. She talks about: --> How she went about building the strategy and prioritizations --> What were her key channels before COVID-19? Where did the event budgets redirected to? --> How did they niche down on the industries to go after? --> How does their marketing strategy vary for each industry vertical? --> The marketing team structure and how they measure success? --> Their martech stack and lot more...

David (Ledge) Ledgerwood joins the show to share some amazing insights on the mistakes and reasons why transitioning from founder-led growth to sales-led often fails. Further, he throws light on: --> The difference between how a founder sells and how a VP of Sales goes about it --> Why sales is not among the functions that's easy to scale --> The right time to get a sales leader on-board --> Things to be mindful about while transitioning from founder-led to sales-led --> Using podcast as a content-based networking tool for sales and lot more...

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing (https://funkymarketing.net/). Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing. In this episode, our guest was Yaagneshwaran Ganesh (https://www.linkedin.com/in/yaagneshwarang/). Yaag is a Top 100 martech influencer, author of 7 books, TEDx speaker, and the host of The ABM Conversations Podcast (https://the-abm-conversations-podcast.simplecast.com/). You can find out more about him on his website www.yaagneshwaran.com. Yaag told us his story and we talked about Content marketing and Revenue marketing. Enjoy the conversation! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message