Podcast appearances and mentions of erin balsa

Happy Passover! In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place. It's not their fault, though. I haven't really seen any visual diagrams that would help startup founders and marketing teams build this out. Nothing too fancy, but at least some kind of easy to use, systematic approach that brings it all together.  So I brought on Erin Balsa to help hash this out. Erin Balsa is Founder of Haus of Bold where she builds and executes content marketing strategies for B2B SaaS startups that sell complex, enterprise-ready solutions. If you want to see the Content Strategy Canvas, you can now because I wrote up an article to show you. We also cover: AMA: Erin asks me her burning question which I will answer in the next BONUS episode. You can find Erin on LinkedIn: ⁠www.linkedin.com/in/erinbalsa Haus of Bold: hausofbold.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

For the very first episode of Shifting Priorities, Alli welcomes the Founder of Haus of Bold, Erin Balsa. Erin is a leader in the B2B content marketing world and a mom to three kids. In this episode, Alli and Erin talk through how Erin has maintained such consistent career and income growth even while balancing her family needs and growing a business. Erin gives insights on topics like...Viewing your life in seasons of growth and seasons of restNavigating parenthood through the COVID-19 PandemicHow to change your perspective when evaluating whether to stay home, or work full-timeThe steps she took to transition to a three-day workweekHow to ensure you're prioritizing and attracting the right type

In this final episode of The Notorious Thought Leader, Erin Balsa opens up about her personal journey to work less and live a more balanced life. She talks about expanding her view of success to include well-being, inner peace, and wisdom. She also shares how The Notorious Thought Leader was a passion project and that she feels like she's done what she set out to do — demystify thought leadership for B2B marketers. This episode also serves as a recap of memorable quotes on thought leadership from each of the guests. Erin takes listeners on a reflective journey, highlighting the essence of thought leadership in the B2B space. Drawing from her conversations with 24 industry experts, Erin underscores the significance of having a distinct perspective, emphasizing its role in maintaining relevance amidst a sea of voices. As Erin signs off, she leaves her audience with a promise: while the podcast may be ending, her dedication to sharing insights and personal stories to elevate content and thought leadership remains unwavering. Subscribe to her free newsletter, Leading Thoughts, at hausofbold.com. 

Erin Balsa was a guest on Ben Goodey's How the Fxck SEO Podcast. Erin and Ben discussed the intricacies of integrating thought leadership into SEO. Erin recounts a standout 2020 case study, where a unique report relevant to the challenges of remote work generated a staggering 680k in revenue. This wasn't just about numbers; it was about providing actionable insights for businesses navigating the remote work paradigm.Diving deeper, Erin emphasizes the power of narratives in content creation. She believes that every piece of content should resonate with the company's core story, ensuring a cohesive message across all platforms. This not only aids in brand recognition but also in building trust with the audience.The duo concludes by touching on the essence of documentation in SEO. It's not just about creating a process but understanding the underlying "why" behind each strategy, ensuring quality and relevance in every piece.

In this episode, host Erin Balsa welcomes special guest Jay Acunzo, a thought leader in the world of content creation. The conversation dives deep into the importance of personal connection and the power it wields in a content-saturated landscape. Jay emphasizes that building a strong, genuine bond with your audience surpasses the goal of being 'the best' in the field.Jay shares his unique take on how content creators should approach their work, focusing on the concept of 'favorite' instead of 'best'. He posits that it's the emotional resonance, not the objective quality, that makes a piece of content or a brand irreplaceable for an individual. This aspect of subjective preference drives loyalty and long-term engagement.The episode wraps up with Jay extending an invitation to his show 'Unthinkable' and his membership platform, Creator Kitchen, offering a glimpse into the creative mindscape of today's most innovative thinkers.

Thought leadership content is about sharing valuable knowledge and insightful perspectives. And more and more brands use this tactic to stand out from their competitors and connect with their audience on a deeper level. But how do you write a truly remarkable thought leadership article?In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Lily Ugbaja, a self-employed fractional content manager, to discuss her powerful LEMA framework, what it stands for, and how to use it to create thought leadership content.

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds and executes content strategies for sales-led B2B SaaS startups that sell complex solutions to enterprise companies. She is perhaps best known for helping clients create the kind of research reports people actually want to read and share—like her infamous Remote Work Report, which has generated $680k in revenue last time she checked.In this episode, Erin and Wayne walk through a blueprint for creating original research programs that build thought leadership and attract and engage clients and referral sources. They discuss, among other things:- The process for choosing the subject matter to cover in your research;- How to differentiate your research when a competitor or another organization is already publishing similar research;- When to bring on outside assistance to help with an aspect of your research program;- Strategies for writing a research report, including how to craft it in a way that's helpful and not "salesy";- How to balance substance with brevity when it comes to your research report and your marketing of it; and- The many, many ways to publicize a report and slice and dice it to fuel your thought leadership marketing and business development efforts. Watch the episode on YouTube:https://www.youtube.com/watch?v=RVpHfDkS-I4About Erin BalsaErin on LinkedIn: https://www.linkedin.com/in/erinbalsaErin on Twitter: https://twitter.com/erinbalsaHaus of Bold: https://hausofbold.comThe Notorious Thought Leadership podcast: https://hausofbold.com/thought-leadership-podcastErin's research course, "The Research Report Playbook": https://hausofbold.com/courseAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

Thought leadership is about sharing unique insights with your audience. And it's the most effective way to establish brand credibility and build trust. But how do you create epic thought leadership content? In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Steffen Hedebrandt, the co-founder and chief marketing officer of Dreamdata. They talk about why you need to use your audience's words in your content, what epic thought leadership content looks like, and why SEO can't be the only play for typical B2B companies.

Visionary thought leaders are subject matter experts with original ideas, and they lead powerful change within their industries. But they're often too busy to create content and build large audiences. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Pete Larkin, the co-founder of Parlay. They talk about the differences between thought leaders and visionaries, the enormous potential for a mutually effective relationship between visionaries and marketers, and how visionary thought leaders are changing the game.

Thought leadership content and SEO content are both effective marketing strategies, and by combining the strengths of both types of content, an organization can create a powerful marketing strategy that leverages their expertise, thought leadership, and online presence to achieve their business goals.But people often put thought leadership and SEO into two buckets and think that it is impossible to have thought leadership and SEO within one article or as part of a holistic content strategy. According to Erin Balsa, the founder of Haus of Bold, the best thought leadership content helps your content rank higher on the search results page. Erin was a guest on Ramli John's Marketing Powerups podcast, where they discussed her Content Sweet Spot Framework as well as thought leadership, its definitions, and the misconceptions about it.

Thought leaders are known for challenging conventional thinking and offering new perspectives on complex issues. By establishing themselves as thought leaders, individuals and organizations can gain competitive advantage and build their reputation as trusted authorities in their field.But to establish thought leadership, you must have a deep understanding of your field and be able to communicate your insights clearly and compellingly without coming off as overtly salesy.In this episode of Notorious, our host Erin Balsa welcomes Dan Fogarty, a thought leadership ghostwriter for VCs, founders, and executives. Dan gets into thought leadership and ghostwriting and explains his ghostwriting process. Dan and Erin discuss utility, data-driven/investigative and forward-thinking thought leadership, and connecting the dots by NOT niching down.

Thought leadership is about sharing unique perspectives and extensive experience with the world. And there are so many leading experts out there who are yet to spark conversations in their space. But unfortunately, things like lack of focus, unclear impact, and vulnerability are holding them back. In this episode of the Notorious Thought Leadership podcast, our host Erin Balsa welcomes Laura Fravel, an executive branding and communications coach and thought leadership advisor. They talk about the most common hurdles in thought leadership, why courage is vital, and how to stick to your main storyline as a brand or a leader.

Some people think that Thought Leadership Content and SEO Content is like oil and water—they don't mix.The reality is far from the truth!Erin Balsa, founder of Haus of Bold and former marketing director at The Predictive Index, discusses why the best thought leadership content helps your content rank higher on the search results page:People often differentiate thought leadership and SEO into two buckets. It's a myth that you can't accomplish thought leadership and SEO within one article or holistic content strategy. You can create thought leadership content that also rank for keywords on the search results page.To help you build thought leadership content that ranks on the search results page, Erin Balsa created The Content Sweet Spot Framework.In this Marketing Powerups episode, you'll learn:What is “thought leadership”?Why great thought leadership content is great for SEO.The 4-element Content Sweet Spot Framework.How Erin transitioned from an in-house marketer to a business owner.

Thought leadership is all about creating valuable content that establishes you as an industry expert. And the goal is to educate your audience through unique insights and ideas. But it requires a deep understanding of your customers' inflection points and challenges.In this episode of The Notorious Thought Leader podcast, our host Erin Balsa welcomes John Short, the CEO of Compound Growth Marketing. They discuss what thought leadership is about, different strategies for strong thought leadership, and the importance of understanding inflection points.

Thought leadership is a popular buzzword, and most companies start a podcast to position themselves as thought leaders in the industry. But what does it really mean to be a thought leader?In this episode of the Recorded Content podcast, our host Tristan Pelligrino dives into the concept of thought leadership. He shares some powerful insights from thought leaders, gives his unique perspective on the topic, and explores how podcasting helps promote thought leadership.Excerpts from the show feature interviews from The Notorious Thought Leader, hosted by Erin Balsa.

A content creator is someone who creates entertaining or educational material that is expressed through a medium or channel. And professional content creators go beyond creating and publishing digital content and use that content to build an audience and generate revenue. However, sometimes, especially with B2B content, you have too much to create, and so your editorial planning is unfocused and hurried. This leads to generic, uninformed, and uninspired content, and your efforts do not lead to conversions or revenue. In this episode of Notorious Thought Leader, our host Erin Balsa welcomes Brooklin Nash, the co-founder of Beam, a content creation agency. Brooklin explains how Beam can keep your B2B content interesting and help you sell. Brooklin and Erin discuss thought leadership, creating good content, and what can help you shape your messaging.

In this episode of The Notorious Thought Leader, Michele Linn, the founder of Mantis Research, explains how research reports can help your business build thought leadership. Michele and our host Erin Balsa answer frequently asked questions and share first-person learnings.

Thought leadership is often perceived as a process where you share your expertise with the world. But thought leadership is not just about having big ideas; it's also about creating a community based on your beliefs and thoughts.In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Devin Bramhall, a marketing advisor, a TEDx organizer, and a speaker trainer. They dive deep into the concept of thought leadership, how it intertwines with content marketing, and why it's important to tell people what you stand for.

Artificial intelligence is the future. And it's impacting just about every industry you can imagine, including marketing. But what's the impact on thought leadership? Despite what some people fear, AI can't fully replace humans. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Ben Pines, the director of Content at AI21 Labs. They discuss thought leadership, the importance of a digital detox, and why AI can't replace expert writers.

Thought leadership marketing is the new marketing buzzword. And since it's one of the most effective ways to elevate a content marketing strategy, everyone wants to be in on it. But not all companies should do thought leadership marketing. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Christopher Fox, the founder and managing partner of Syncresis. They talk about what thought leadership really is, why it's not for everyone, and the difference between subject matter experts and thought leaders.

Thought leaders are influencers in their niche, and their community recognizes these notable experts for their unique ideas and valuable insights.But can anyone become a thought leader? In this episode of the Notorious Thought Leader, our host Erin Balsa welcomes Diego Pineda, the founder of Thought Leadership Marketing. They chat about thought leadership, becoming a reputable thought leader in your industry, and Diego's Solo Thought Leadership framework.

Erin Balsa of Haus of Bold joined me on Ditching Hourly to talk about the dramatic success she experienced once switching to my 5-page proposal template.NOTE: The audio on this episode is a little rough, but Erin shared a ton of valuable insights, so I wanted to release it anyway. I've included an auto-generated transcript for this episode if you'd prefer to read it.  Erin's Links: Haus of Bold The Notorious Thought Leader Podcast Erin on LinkedIn ----Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Lots of people call themselves category creators. But are they really?In this fifth episode of The Notorious Thought Leader podcast, Kari Hanson, VP of Marketing at Spiro, joins Erin Balsa to:Explain the difference between coining a term and creating a categoryShare how she helped create the Identity Governance category at SailPointChat about content that builds credibility and thought leadership“Thought leadership is about building credibility behind your opinions and views in a specific market.” - Kari Hanson, VP of Marketing at Spiro

As you *might* have noticed, the internet is saturated with content — so how do you win the SERP wars and your audience's trust? Evan Bailyn, CEO of First Page Sage, is here to explain.

If you think you absolutely have to be a CEO or an executive to be a thought leader, this episode might just explode your brain. In this third episode of The Notorious Thought Leader podcast, Tara Robertson, Senior Manager of Demand Generation at Chili Piper, joins Erin Balsa to chat about peer-to-peer thought leadership and Chili Piper's passion for building in public.

In this inaugural episode of The Notorious Thought Leader podcast, Ashley Faus, Director of Integrated Product Marketing at Atlassian, joins Erin Balsa to define thought leadership, explain the four pillars of thought leadership, and share tips for harnessing the brilliance of internal subject matter experts.

In this second episode of The Notorious Thought Leader podcast, Chris Walker, CEO & Founder of Refine Labs, joins Erin Balsa to discuss the importance of staying in the details and putting in the time to collect insights, recognize patterns, and develop leading thoughts.

Have you run across this problem? You create a ton of content, but no one really sees it. It feels like you're wasting time and money because you never see the ROI.When I'm working with clients who say they've never seen the return on content marketing, I usually have one guess as to the reason: POOR DISTRIBUTION.Think of repurposing as part of your distribution strategy. By taking pillar or skyscraper content and slicing and dicing it into:EmailsVideosWebinarsBlog PostseBooksGuidesSocial Media PostsYou get so much more distribution power!In part three of my series with Erin Balsa, we dive into repurposing as a distribution strategy. You won't want to miss these nuggets.Show notes and resources mentioned: https://tinymarketing.me/ep17Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

Is your ideal buyer executive or the C-suite? Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That's why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclusively).By conducting original research, creating reports, and repurposing those reports - you get the biggest ROI from your marketing efforts and that's what we're all about - using your time efficiently and effectively.In this interview, Erin Balsa and I talk about the importance of original research in reaching executives and the C-Suite.Learn more about Erin: https://tinymarketing.me/erinbalsa

Content burnout is real. It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it's impossible to keep the content engine running smoothly without a project management plan in place.Today, I'm sharing an interview I had with Erin Balsa where she explained her project management process to me. From the perfect content team to project management tools, we talk about it all.Show notes and resources: https://tinymarketing.me/ep-15Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

Your personal brand is your golden ticket to building a successful career. And there are tremendous benefits to developing your own brand — from attracting new clients to generating new opportunities for your business.But personal branding is not strictly reserved for entrepreneurs. On the contrary, everyone can and should have a personal brand.In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Erin Balsa, the founder of Erin Balsa Content Marketing and, as of this year, a full-time self-employed content marketer. They talk about the perks of having a strong personal brand, how to build relationships on social media, and why consistency is critical.

Looking to dominate content marketing in 2022? Look no further! In this episode of the Funky Marketing Show, we sit down with Erin Balsa, a content marketing expert, to get her insider tips on content marketing strategy, planning, and execution. Erin shares her insights on the latest trends in the industry and offers advice on how to stay ahead of the curve. She also discusses how to differentiate your company through storytelling and offers tips on how to get the most out of your content marketing efforts. So, if you're looking to take your content marketing game to the next level, don't miss this episode! Here's an overview of the episode: 0:00 - Intro 3:47 - Starting the solopreneur journey 6:12 - How should content be defined in 2022 10:04 - Can companies differentiate themselves by telling their own story? 15:31 - Why companies shouldn't change their category 19:24 - Growing from solopreneur to entrepreneur 21:52 - Is there a group of people on LinkedIn who are leading the change with content? 28:17 - Engaging with people and building friendship on social media 35:52 - The importance of the employee influencers 38:42 - Repurposing blogs as LinkedIn articles 41:41 - Should more companies do their own research 47:33 - What is “Big content''? 49:36 - 3 things that might be big this year 50:43 - Creating a brand voice 56:00 - Outro Tune in and let's get funky! Connect with Erin Balsa: https://www.linkedin.com/in/erinbalsa/ https://erinbalsa.com/ https://twitter.com/ErinBalsa Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! #contentmarketing #b2bmarketing #b2bcontent #inboundmarketing #storytelling #demandgen --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

“If you're ever contemplating gating content, you need to make sure it's something that you would personally be comfortable giving your own information for, or maybe even paying for.”Hello Hello and welcome to another episode of the Flying Cat Marketing Podcast. On episode 64 of the Flying Cat Marketing podcast, we're with Erin Balsa, Founder and Chief Picky Editor at Erin Balsa Content Marketing, where she works with B2B companies whose content needs mouth-to-mouth resuscitation.Before founding her own company, Erin Balsa Content Marketing, Erin led content teams for 7 years—first as a managing editor at a content marketing agency, and then as head of content and marketing director at a high-growth B2B SaaS company called the Predictive Index.If you're looking to learn more about how Erin has been balancing high and low-intent leads and how you can do that in your own marketing strategy, then this is the episode for you.During our conversation, we talk about content marketing metrics and how content marketers need to follow their users on their journeys, serve them the right content, and make sure they're being nurtured throughout. Should you only focus on high-intent leads? Why is pursuing low-intent leads seen as the easiest way to reach your marketing metrics? How sustainable would that be? We answer these questions and more on our episode with Erin.Tune in and be ready to change up your approach to content marketing!In this episode: Why businesses should move away from the MQL modelThe dos and don'ts of content gatingHow to balance high-intent and low-intent leadsSuccessful content playsThe positive effects of Splash pages Timestamps 02:08-06:14 Why are businesses moving away from the marketing-qualified lead (MQL) model?06:15-08:15 Content gating mistakes you should avoid08:16-11:00 Should you just focus on high-intent leads and hand-raisers?11:01-12:26  Shifting to the AIDA model and doubling high-intent leads 12:27-17:16 What's the purpose of strategic gating?17:17-19:55 More of Erin's content play recommendations19:56-21:22 How can Splash Pages affect your customer retention and expansion?21:23-22:58 The next steps for ErinWhile you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing:Listen to the Flying Cat Marketing Podcast on Spotify: https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQdApple Podcasts: https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4Stitcher: https://www.stitcher.com/s?fid=579505&refid=stprFollow me onInstagram: https://www.instagram.com/flyingcatmarketing/Linkedin: https://www.linkedin.com/company/flying-cat-marketing/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel5 most common content marketing & demand generation mistakes B2B companies with a high ACV make.1. Lack of customer insights in content strategy.Focusing on providing answers to the questions your target audience is interested in generates more opportunities than generic top-of-the-funnel articles for high-traffic keywords.Companies miss one point:The goal of the content is not generating traffic but generating demand and more sales-qualified opportunities.Simple formula: in-depth answer to buyer's questions + your expertise/examples = demand.2. Copying B2C/e-commerce.more articles - more keywords + longtails - more traffic - more revenue works in B2C but not in B2B.The quality of content in B2B over weighs the quantity.3. Hiring cheap writers.Hiring cheap writers or writing content with an AI assistant is the easiest way to fall down. Your market will immediately recognize low-quality content and will ignore you.4. Copying giants.Until you are building a new sales or marketing community like Sales Hacker, you don't need to have a blog like HubSpot to generate quality B2B leads.Otherwise, after 6 months of publishing dozens of blog posts, hundreds of social media updates, you'll realize this has had a miserable impact on your bottom line.5. Developing content funnels.Demand generation is not linear.If a person downloads an ebook or signs up for your webinar, it means they are interested in the topic, not your product. If you are going to send these contacts to sales, you'll burn out your pipeline fast.What if marketing stepped out from the keyword research for their content strategy and set down with sales asking about questions, concerns, needs, and challenges across the buying journey?What if sales invited customers to contribute to the content?Then content starts resonating with a target addressable market.Sales proactively distribute it to the target accounts because they have a good reason for a non-sales touch.Customers happily share the content inside their organization and with their network.Sales get lots of pieces of content to share on social media.This simple shift leads to inbound opportunities and opens doors to engage target accounts way better than expensive ip-based ads, gated e-books, or virtual events your audience doesn't care about.That's why a content engine is crucial for long-term success.I sat down with Erin Balsa to chat about building a content marketing team and creating a content engine at B2B tech companies.We are covering:1. How to hire great writers and content marketers.2. The minimal viable content team: roles and functions you need3. How to develop a great content strategy even if your market is boring and conservative.4. How to attract attention to your content and generate demandErin on Linkedin: https://www.linkedin.com/in/erinbalsa/RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogGet 10% off Happier Leads - website identification software: https://happierleads.com?via=fullfunnel - apply code ANDREI.

If there's one thing B2B content teams get a lot of that's requests:“We need a one-sheeter on our new product feature!”“Our widget is live … let's draft a press release!”“Can you help me write a blog about [my obscure hobby that I think is interesting but that our audience couldn't care less about]?”Ah, the familiar scent of fielding content requests—while trying to make an impact on the metrics that matter (velocity, win rate, average deal size, etc.). The content conundrum is real: How do we differentiate our messaging?How do we change up content format for a better buyer experience?How do we use content throughout the buyer's journey to enable the revenue team and create engaged buyers?On the latest episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community, and Adam McQueen Content Marketing Manager at Klue, chatted with three content pros: Eddie Shleyner, Founder of VeryGoodCopy, Erin Balsa, Chief Picky Editor at Erin Balsa Content Marketing, and Camille Trent, Head Content Droid at Dooly. Each shared their top tips for creating compelling B2B content in 2022.

Writing high-quality blog posts requires talent and top-notch research skills. But, unfortunately, many writers lack the basic knowledge of what it takes to do proper research. As a result, we have the internet packed with articles providing inaccurate or outdated information. Therefore, in order to eradicate this practice, managers need to educate their writers on how to look for reliable information sources and adequately implement collected data into their work. Otherwise, they can cause the company to lose customers' trust because of low-quality content published on their websites. In today's episode of Content Logistics, our host, Camille Trent, chats with Erin Balsa, the Director of Marketing at The Predictive Index. Erin and Camille discuss the importance of proper data research, the difference between blog posts and research reports, the steps required to create research reports, and why B2B companies can benefit from them.

Terry and Dan answer the TOP questions they get asked about finding paid writing jobs and growing a successful freelance career (wow, what a hook). To help answer these questions, they welcome Erin Balsa, Marketing Director at the Predictive Index to the show. Together, they tackle topics like the #1 thing clients look for when hiring writers, the best advice for sending cold emails and DMs to prospects, how to improve your chances to get contract work and stand out from other freelancers, pricing your writing services without second-guessing yourself, and how to get hired as a freelancer when you don't have a big portfolio. This is fun and insightful conversation for anyone looking to build a freelance writing career. Enjoy!

Question: What happens when you're a writer with no leadership training and you start to lead a team? Answer: You learn or burn. In this episode, host Josh Van Dyk talks about how to build and lead a content team with Erin Balsa, director of marketing at The Predictive Index. We delved into: How to use The Predictive Index to build out a team Assets that create awareness The most rewarding way to approach content creation For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts. Find Josh Van Dyk on LinkedIn or send him an email.