Podcast appearances and mentions of tristan pelligrino

On this episode of Content Logistics, Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino, co-founder of Marketers in Demand. Tristan challenges the traditional approach of measuring podcast success through downloads and subscribers. Instead, he shares why podcasts should be viewed as dynamic content engines, fueling diverse marketing efforts like blog posts, social media, and video content.Tristan explains how thinking beyond typical metrics unlocks new opportunities to engage with customers and industry leaders. He highlights the value of using podcasts as tools for meaningful conversations, fostering relationships with prospects, customers, and thought leaders. By focusing on connections and quality content, businesses can enhance brand authority and gain fresh insights into their audience.The conversation also explores practical strategies for creating impactful podcasts. Tristan shares how specificity and personalization in guest outreach can lead to deeper, more authentic discussions. This episode is packed with actionable tips to reimagine podcasting as a strategic marketing tool.

“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand.In this episode of The Content Cocktail Hour, our guest is Tristan Pelligrino, co-founder of Marketers in Demand, a holding company that includes three unique agencies – Spoke, a content writing agency; Motion, specializing in video series and podcasts; and New North, focused on broad growth marketing. Tristan shares his expertise on serving small, scrappy marketing teams and the evolving landscape of B2B marketing, especially in the age of AI. We'll also discuss the essence of effective marketing amid budget constraints and heightened goals. In this episode, you'll learn:The challenges and pressures faced by small marketing teams and how to integrate AI for efficiencyImportance of building relationships and learning through various tacticsThe challenge of balancing focus between client's branding and own brandingResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Tristan on LinkedIn: https://www.linkedin.com/in/tristanpelligrino/ Check out Marketers in Demand: https://marketersindemand.com/Timestamps:00:00 Intro00:41 Meet Tristan Pelligrino03:37 Challenges for small marketing teams05:15 The importance of shipping work08:33 Balancing client work and self-promotion11:00 AI in marketing15:44 Unpopular opinions in B2B marketing

In this episode of The Anonymous Marketer, hosts Justin Brown and Tristan Pelligrino sit down with Nick Bennett, Chief Customer Officer and Co-founder of TACK. They dive into the podcast's unique format and discuss how traditional interviews have become passé. The trio discusses the power of anonymous questions, making the conversation more relatable and engaging.Nick Bennett shares his insights on owned media. In a world where platforms like LinkedIn and TikTok can vanish, owned media remains king. Nick also talks about the burgeoning creator economy. B2B brands are keen to collaborate with creators but often don't know where to start. Nick sheds light on how to lead the charge.The episode wraps up with a discussion on the essence of podcasting. It's not just about entertainment; it's about delivering value. The hosts and guests agree: keep it conversational, stay unbiased, and don't be afraid to take a stand.

In this episode of Recorded Content, Tristan Pelligrino of Motion chats with Rob Ruscher, host of On Camera On Brand. The conversation dives into the world of podcasting, focusing on the unique challenges and rewards of creating engaging content.Ruscher shares his experiences with different episode formats, including makeover episodes, interviews, and solo episodes. He discusses the importance of strategic planning, the value of visual elements, and the power of authenticity in reaching out to potential guests. The episode wraps up with Ruscher's insights on using podcasting as a tool for business growth. He also touches on his plans to create premium courses based on audience feedback. Tune in to learn more about the art and strategy of podcasting from a seasoned host.

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-owners of Motion, delve into the launch of a new podcast, Direct with Corrina and Taylor. The show aims to inspire go-to-market professionals by sharing experiences of individual contributors on go-to-market teams.The unique dynamic of the show lies in its hosts, Corrina Owens and Taylor Young, who have worked together in the past. Their shared experiences and direct approach to asking detailed questions promise to uncover the real work behind successful campaigns. The podcast aims to highlight those who are often behind the scenes, the ones rolling up their sleeves and making things happen.As the series progresses, listeners can expect to see a shift in the hosts' interaction and a deep dive into the challenges faced by their ideal customers. The show is set to be a valuable addition to Motion's network, providing insights from those in the trenches of the tech marketing world.

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-founders of Motion, delve into the transformative power of podcasting. They discuss how their podcasting journey led to the growth of their business and the acquisition of another agency.The conversation revolves around the strategic use of podcasting as a marketing tool. They highlight the importance of balancing influential guests with specific topics, and how this strategy has helped them reach their ideal customers. The two also share insights into the creative process of building a show from scratch, emphasizing the uniqueness of each podcast.Finally, they discuss the future of Motion, hinting at the potential for further growth and acquisitions. They envision a family of companies offering a range of services, from strategy and content execution to web design and development. This episode offers a deep dive into the world of podcasting and its potential as a powerful marketing strategy.

Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer.But some podcast creators and marketers tend to get stuck in a rut and one way to get out of it is to change the format of your podcast.In this episode of the Recorded Content podcast, Tristan Pelligrino talks about the many different podcast formats that are useful right now and how they can help you freshen up your entire content strategy.

In this episode of Recorded Content, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining interview techniques, the evolution of their respective shows, and the value of learning from experience. Philip shares his thoughts on creating engaging, informative conversations that resonate with listeners.The discussion explores the art of asking questions and how to guide a conversation based on curiosity. Philip details his interview approach, focusing on the guest's content, and playing devil's advocate to elicit deeper insights. He also emphasizes building a solid foundation by providing guests with softball questions before tackling more challenging topics.Lastly, they touch on the importance of setting goals and aspirations for their podcasts, such as securing well-known guests and refining their techniques over time. Philip's ultimate goal is to get thought leader Simon Sinek on his show, and he shares how he's working to build the clout necessary to make that happen. This episode is a must-listen for anyone interested in podcasting and making a lasting impact on their audience.

Podcasts have become more popular with brands in the last few years. Companies use podcasts as a way to reach their audience on a different channel. By providing audio content, you can share information with customers and they can consume content while doing other things (walking their dog, washing dishes, etc.).But, a podcast is more than just an audio channel. It's a powerful medium for tech companies and can fuel your entire content marketing strategy. In this episode, Tristan Pelligrino recently joined Anatolii Ulitovskyi's live video series to talk about the power of podcasting. In addition, they explored different podcast strategies and discussed the most helpful ways to grow your show.

Regardless of the stage your company is at, a podcast can be a valuable tool in helping you build a sustainable marketing strategy. For instance, an early-stage B2B company can benefit from podcasting — which can help them not only build brand awareness and credibility but also connect with potential customers, investors, and partners. As the B2B tech company grows, a podcast can serve as a tool for building brand recognition and then establishing thought leadership. However, it can also be used to generate leads and drive sales. Finally, in the later stages of growth, a podcast can effectively engage and retain customers. In this episode of Recorded Content, we share our co-founder's appearance on another show. Tristan was a guest on Emir Atli's B2B Podcast Playbook Season 1, where he shared what made him start a podcast agency and build a Network of Shows and what it takes to create a successful branded show.

Thought leadership is a popular buzzword, and most companies start a podcast to position themselves as thought leaders in the industry. But what does it really mean to be a thought leader?In this episode of the Recorded Content podcast, our host Tristan Pelligrino dives into the concept of thought leadership. He shares some powerful insights from thought leaders, gives his unique perspective on the topic, and explores how podcasting helps promote thought leadership.Excerpts from the show feature interviews from The Notorious Thought Leader, hosted by Erin Balsa.

We start each episode of Recorded Content with, ''Recorded Content is brought to you by Motion, a done-for-you podcast agency for small, scrappy B2B marketing teams,'' and our goal is to help B2B tech companies get the most out of podcasting. Podcasts have outgrown the audio-only format, and video has become an essential part. However, the majority of our customers use their home offices to record. Therefore, we decided to launch a new show called ‘On Camera, On Brand' to help our clients look better on camera and transform their home video setup, making it as professional as possible.In this episode of Recorded Content, Justin Brown and Tristan Pelligrino discuss the technical and strategic aspects of the new podcast, the show's host, the guest list, and the style of the episodes.

In this episode of the Unmiss podcast, our guest Tristan Pelligrino, co-founder of Motion Agency, explores the power of podcasts in driving content marketing strategy. Throughout the episode, Tristan shares tips and insights on leveraging podcasts to create engaging and effective content that resonates with your target audience. Some of the topics covered in this…

A lot of B2B podcasts start with an interview-based format. And once you get comfortable with interviews, you can experiment with different formats to share stories and connect with your audience. But, even if you know your format, you still need to decide what you will discuss in an episode. In this episode of Recorded Content, our host Tristan Pelligrino shares where you can get inspiration and how you can develop a long list of interesting topics for your company's show.

In this episode of Recorded Content, Tristan Pelligrino, the co-host of the podcast and co-founder of Motion, talks about starting a podcast without launching one. Tristan explains how launching a podcast can be intimidating for a company. However, he also notes it's unnecessary to start with a full-fledged podcast.Instead, a company can build a foundation of podcasting skills first. Tristan shares the story of a marketing team that scheduled internal interviews with experts to practice their podcasting skills. They used these interviews for creating blog posts, ads, web copy, and more, which helped them to improve their research, conversation, and planning skills. Tristan ultimately breaks down four key ways a company can build the skills of its team so it can launch a successful podcast. The excerpts featured within this solo episode stem from a podcast guest appearance Tristan had on the Modern Day Marketer podcast. A show produced by the Juice and hosted by Brett McGrath.

If you're a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera.But if you're not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your audience.In this episode, Tristan Pelligrino has a chance to talk with the Co-Founder of Plexicam, Dan Keldsen. Dan and Tristan explore how B2B content creators can develop a comfortable recording environment while maintaining eye contact with their audience.And we also learn a bit more about Dan's story and why he created Plexicam to solve this problem.

As a podcaster, consistency is important. But marketers get confused about what consistency means.Consistency doesn't mean each one of your podcast episodes has to be the same. You don't always have to use the same format. You don't always have to stick to the same structure.And, sometimes, you don't even have to keep the same theme in place forever.In this episode, host Tristan Pelligrino welcomes Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce. Nick also is a host of one of the shows we own at Motion called Rep Your Brand.After releasing over 45 episodes over the course of nearly two years, Nick is completely changing the theme of his show.During this conversation, we uncover how Nick remained consistent throughout the last two years and why he decided it was time to change the theme of his podcast.

In this episode of Recorded Content, Tristan Pelligrino, the Co-Founder of Motion and host of the show, shares three personal highlights from the past year. The first highlight is about how he landed one of his dream podcast guests, Andrew Warner, the host of Mixergy, by finding a motivating moment and reaching out through Twitter. Tristan had always wanted to interview Andrew, and when he found out that Andrew had recently launched a book, he saw an opportunity to approach him for an interview. After a few Twitter direct messages, Andrew agreed to be a guest on Recorded Content.The second highlight is about the different format Tristan used for Recorded Content by repurposing interviews he did as a guest on other podcasts. Tristan enjoys being a guest on other podcasts and sharing his personal experiences and insights. However, the content of these interviews gets highlighted on someone else's show, rather than being a core part of Tristan's own podcast. To change this, Tristan re-edited several interviews he did as a guest and included different segments in episodes of Recorded Content. This allowed him to share his experiences and insights with his own audience and shape the content of his podcast.The third highlight is about conducting a series of interviews with a single guest to create a multi-part series. In most cases, companies book guests for a single interview and build an episode around that conversation. However, Tristan saw an opportunity to take a different approach and conduct a series of interviews with a single guest to create a multi-part series. This allowed him to delve deeper into the topic and have more in-depth conversations with his guest over a period of time.Throughout the episode, Tristan emphasizes the importance of being creative with podcast formats and trying new things. He encourages other podcasters to experiment with different approaches and formats and see what works best for their audience. By being open to new ideas and approaches, podcasters can create more engaging and informative content and keep their listeners coming back for more.

In this episode of The Anonymous Marketer, Nick Bennett shares a recent interview he did on Recorded Content. The host of Recorded Content, Tristan Pelligrino, and Nick discuss the importance of consistency when producing a podcast and pinpoint why Nick decided to pursue a different theme for his podcast. For more information about Recorded Content, check out https://motionagency.io/recorded-content-podcast

Sometimes, the best way to start your company's podcast is by building some of the skills first.But how can you develop some of these skills within your marketing team? How can you take a few baby steps first…before you launch a big podcast initiative?In this episode, Jessie Lizak, the CMO at BDEX, joins host Tristan Pelligrino. BDEX is a company that allows B2C companies to use data to reach the right people at the right time. And Jessie is the host of the company's podcast, Deconstructing Data. Before Jessie launched the company's podcast, she actually launched her own live event series to test the waters. And during this conversation, we uncover how her solo experience gave her the foundation needed to launch the company's podcast.

At Motion, we believe a podcast is more than an audio channel. When you create shows designed to help your customers, it can actually drive your company's entire content marketing strategy.You create content through collaboration (industry experts, internal experts, partners, prospects, and customers).You create content that answers your customers' biggest questions…not Google's algorithm.You create content you're excited to share because it actually helps.You create content that's distributed in audio, video, or written formats — whatever works best for your customer.With a podcast, you create a flywheel of activities that helps your company grow.In this episode of Recorded Content, our host Tristan Pelligrino shares how Motion approaches branded podcasts and highlights why Motion has built its own network of shows. 

Keyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won't help you understand your audience's needs, wants, and behaviors, audience research will.In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.

Tristan Pelligrino is the Co-Founder of Motion, an agency that helps B2B marketers at tech companies launch podcasts. He explains that companies' podcasts don't have to start as podcasts. There are dozens of different use-cases, benefits, and ways of repurposing content when starting a podcast. While there are some initial hurdles and costs, podcasting is an excellent way to start conversation, create consistent content, and spread a message. When beginning a podcast, you should consider two key questions: Who is it for and how does it help?0:00 Intro0:57 Conversation with Tristan2:30 Motion6:00 Podcast beginners11:50 Roadblocks/skills to podcasts16:30 Value of podcast21:38 Tristan's LinkedIn post30:35 Research and advice35:10 Signs to start a podcast38:20 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Tristan: | LinkedIn | Twitter | MotionFollow Brett:| Twitter | LinkedIn 

Hosting a podcast is not as easy as it sounds, and it definitely takes a lot of preparation and skill to conduct a good podcast interview.But one of the most challenging parts of an interview is starting the conversation and building momentum right from the beginning. In this episode of the Recorded Content podcast, our host Tristan Pelligrino talks about the importance of a podcast introduction. He shares five useful examples of how to start your interview and bring out the best in each guest.

Warren Berger, the author of A More Beautiful Question, states that kids ask an average of 40,000 questions between the ages of 2 and 5. And this natural curiosity sparks a lot of growth in an individual's earlier years.But at some point in time, people grow out of their natural curiosity and focus more on answers. And this prevents further growth from happening. In this episode, Tristan Pelligrino welcomes Harris Fanaroff on the show. Harris is a podcast host and founder of Activate Onboarding. And during this conversation, we learn how you can get your curiosity back by focusing on several key shifts in your mindset. And you'll be able to take these tools to spark more curiosity as a podcast host.Harris and Tristan also touch upon the idea of NOT being the most intelligent person in the room (and how it drives growth) and how posting on LinkedIn and Twitter impacted Harris's career. 

Distribution is critical to the success of a branded podcast, but not many marketers prioritize it. So we decided to dedicate this episode to discussing the importance of a well-thought-out distribution plan and what it entails. Tune in to this episode of Recorded Content where Tristan (Motion's Co-founder) discusses three content/podcast distribution phases your team can use.

When you set out to be a podcast host, you have a lot of responsibilities. You have to research, practice how to open a show, work on interviewing techniques, and a lot more.But when you start out, what do you focus on? How do you keep from being overwhelmed with everything that goes into an authentic conversation? In this episode of Recorded Content, our host Tristan Pelligrino welcomes Tricia Ruiz, the content manager at Anteriad. They chat about what it's like being a podcast host, how to critique yourself, and why raising the stakes helps engage your audience.

Podcasts have become a major form of content marketing for tech brands in the past few years. And many companies use them to connect with their customers and build brand credibility. But while they are great for external audiences, some organizations also use them for internal communications.In this episode of the Recorded Content podcast, our host Tristan Pelligrino summarizes the interview he recently had on the Internal Marketing podcast with Kerry-Ann Betton Stimpson. He talks about the benefits of internal podcasts for companies and why podcasts are more than an audio channel.

As a marketer at a new company, you want to present yourself in the best possible light. And there are a lot of ways to showcase your expertise and stand out in your new role.But one of the most beneficial ways to do it is to start your own podcast.In this episode of the Recorded Content podcast, our Co-founder and host Tristan Pelligrino covers eight benefits you get from podcasting when you're starting out in a new marketing role. 

In this episode, we'll discuss:Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees;How to get started; andPitfalls you should avoid.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  ABOUT TRISTAN PELLIGRINOTristan is the co-founder of Motion, which is a done-for-you podcasting service.Follow him on LinkedIn (via https://www.linkedin.com/in/tristanpelligrino/)Learn more about Motion, via their website (http://motionagency.io/)Listen and subscribe to Motion's podcast, "Recorded Content", (via https://motionagency.io/recorded-content-podcast/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)With 20 years of experience, Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a passion project that was borne out of her belief that a company's growth and marketing strategies are sure to succeed, when its employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on:LinkedIn - (linkedin.com/in/kerryastimpson)  ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .  

Although there are a lot of different podcast formats, many podcasters start with an interview-style show. And it's a good format for a company to use as their initial approach.But even though many podcasters start with interviews, this doesn't mean the format is easy. It takes work to refine your interviewing skills. And it requires a lot of practice to make your podcast interviews feel more like a natural conversation. In this episode of Recorded Content, our host Tristan Pelligrino shares where he seeks inspiration for interview-based podcast episodes and analyzes the work of comedian Anthony Jeselnik. Tristan also explains how to use either-or and follow-up questions. And he outlines why, as a podcast host, giving your perspective and sharing something personal helps the guest to do the same.

Your podcast can effectively drive your entire content marketing strategy. It helps build credibility and trust. And a podcast can attract new customers while retaining existing customers.But what if you don't have the people or the resources to start a podcast?One of the ways you can get started with podcasting is to consider the benefits of podcast guest appearances. When you get your company's leaders involved with guest appearances, you get a chance to highlight your company's story. Your company's leadership also gets a lot of other benefits as well. Tristan breaks down the primary benefits your company gets from implementing a podcast guesting strategy in this podcast episode. 

As the podcasting space has developed, shows have also evolved beyond audio. Today, a podcast comprises audio, video, and written content. But, as our host Tristan Pelligrino explains, "the traditional audio editing workflow is completely broken. At least it was until Descript came along. "Descript is at the center of the creative process at Motion. Given the importance of Descript to the podcasting production process, Tristan has a chat with the folks over at Descript about its evolution. In this episode, Tristan is joined by Harmony Jiroudek and Kevin O'Connell. Harmony is the Customer Success Manager, and Kevin is the Product Specialist at Descript. The three discuss features recently released and then identify what users can expect in season three. 

Podcasting is an ideal way to connect with your customers. Many companies now incorporate podcasting into their marketing strategy to create additional value for their audience.But not all companies are able to produce a podcast consistently, so they experience podfade. Podfade is when you suddenly stop publishing new episodes without giving prior notice to the audience.In this episode of the Recorded Content, our co-founder and co-host Tristan Pelligrino talks about the key reasons why some podcasts experience podfade. He also shares some valuable tips for avoiding podfade and getting the most out of your show.

Employee advocacy is a more recent marketing trend, but it's here to stay. Increasingly, companies are relying on employee advocacy to improve their brand awareness, position their employees as industry experts, and humanize their brand.But you can't have employee advocacy without internal marketing.In this episode of the Recorded Content podcast, host Tristan Pelligrino welcomes Kerry-Ann Betton Stimpson, the CMO of JMMB Group and a podcast host. They chat about the importance of internal marketing, why employee advocacy is the objective of internal marketing, and how to help your employees build their personal brands.

Every podcast creator wants to deliver something unique and unheard of to their audience. But that's easier said than done since every industry already has its podcast stars — subject-matter experts who are on every podcast host's guest list. So, how can you bring a familiar face and voice onto your podcast without ”forcing” them to repeat the answers they already shared in previous podcasts?In this episode of Recorded Content, host Tristan Pelligrino shares three ways to ask more interesting podcast interview questions. These include:Ask the unexpectedListen and adaptUse follow-up questions

Marketers across various industries have started to see the value of a well-rounded content strategy and podcasts. But many hosts look at creating and hosting a podcast as a transaction. Podcasts are way more than Q&A sessions; they are powerful tools for building relationships with guests and audiences. They are also a valuable source for various content pieces you can later distribute to different channels.Therefore, marketers aspiring to bring additional value to their customers and take their podcasts to the next level must focus more on the conversation.In this episode of Recorded Content, our host Tristan Pelligrino shares tips on how to make a conversation exciting for the audience, the host, and the guest. These include research, setting goals for the episode, and drafting an episode outline. 

Podcasts have become incredibly popular in the past few years. And they are a fantastic medium to connect with your audience, strengthen your brand, and be your true authentic self.But simply putting your podcast out there can only get you so far. If you want to take your podcast to another level, you need to take extra steps to find your target audience.In this episode of the Recorded Content, our host Tristan Pelligrino welcomes Trent Anderson, the Head of Revenue Operations at Podchaser. They chat about why community-embedded growth is the future of B2B podcasting, audience discovery, and the benefits of being a podcast guest.

Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer.But some podcast creators and marketers tend to get stuck in a rut with their company's show. One way to get out of it is to change the format of your podcast.In this episode of the Recorded Content podcast, our co-founder Tristan Pelligrino talks about the many different podcast formats that are popular right now and how they can help you freshen up your entire content strategy.

Content creation is an important brand strategy, and a critical ingredient for building a strong and reputable brand. But all your content needs to be well-coordinated; you have to create a unified brand voice and a unified experience for your audience.In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Jeff Coyle, the Co-Founder and Chief Strategy Officer of MarketMuse. They discuss the importance of a unified brand voice, how to create a unified team, and the benefits of repurposing your content.

Many businesses aim to operate as media companies and focus on creating a variety of content, including podcasts. But producing a podcast is more than pressing the record button and talking to a guest.Therefore, it is critical for every company looking to create a sustainable and results-oriented content strategy to partner with professionals. However, sometimes, finding quality requires diving into the global talent pool. In this episode of Recorded Content, our host Tristan Pelligrino shares segments from his appearance on Kickoff Sessions, a podcast hosted by Darren Lee. One of the things he talked about were the steps, challenges, and benefits of hiring internationally.

B2B has "earned" the reputation of being a dull space, and marketers struggle to put a lot of effort into crafting creative marketing campaigns. But the trends have changed, and businesses today acknowledge the power of creativity in attracting and keeping customers.Therefore, as our guest says, B2B companies differ little from B2C companies. In both spaces, it's about the people and ensuring your marketing reaches customers on a personal level.In this episode of Recorded Content, our host Tristan Pelligrino chats with Nolan McCoy, the Head of Video and Creative Content at Chili Piper. Nolan also produces the company's podcast, Demand Gen Chat. Nolan and Tristan discuss the stages involved in podcast production, the importance of creating an episode structure, and using a feedback loop to improve the quality of a company's show. They also touch upon distribution and how each episode can be recycled to bring value to various audiences.

Creating a podcast episode involves more than just pressing the record button. You need to also prepare properly and make sure you have everything under control.But, preparing for a podcast isn't just beneficial for the host. It's also important to prep your guest. However, not every guest will want to participate in a pre-interview. In those cases, it's all up to you.In this episode of Recorded Content, our host, Tristan Pelligrino, shares some valuable tips on how to prepare your podcast guest, the importance of a prep call, and what to do if a guest is not willing to take part in this process.

The podcast space relies heavily on technology and, every day, we hear of a new innovation that aims to make podcasting easier and faster. However, there is one thing technology cannot do — it cannot improve your conversational skills. That's up to you. Make the most of available tools and invest in them, but don't obsess too much about audio quality. Instead, focus on bringing value to your audience through meaningful conversations. In this episode of Recorded Content, Andrew Warner, the Founder of Mixergy.com, an experienced podcast host, and the author of "Stop Asking Questions", joins our host, Tristan Pelligrino. Andrew and Tristan discuss the future of the interview format — how to improve it today and adjust it for tomorrow. They touch upon podcast production techniques and the steps Andrew takes when creating his episodes. And ultimately, the two discuss the impact over 2,100 podcast interviews has on Andrew's legacy.

Many podcast hosts are content creators and marketers, which is good because they have experience with creating and distributing a message. But many of them may not have in-depth knowledge about the product they sell or the industry they operate in, especially in the B2B space. For marketers who aren't experts in the technology their company sells, it's important for them to include a subject-matter expert within their content production process. And that's why a podcast comes in very handy. Experts capture the voice of your customers and share details to help the audience get the most value from a podcast.In this episode of Recorded Content, our host Tristan Pelligrino welcomes Adam McQueen, the Content Marketing Manager at Klue. Adam shares what it was like transitioning from journalism to content marketing, how he came up with the idea of starting a podcast, the challenges he faced, and the lessons he learned along the way.

Descript is a very unique platform that allows you to record, transcribe, edit, and mix your audio and video files. On top of that, it has everything you need to create a podcast from scratch. But innovation never stops at Descript. Their latest update or Season 2 (as they refer to it) comes with a lot of exciting features and more possibilities for customization.In this episode of Recorded Content, our host Tristan Pelligrino welcomes Harmony Jiroudek and Kevin O'Connell. Harmony is the Customer Success Manager, and Kevin is a Product Specialist at Descript. They talk about the newest features that we can expect from Descript's Season 2 update.Podcast ExpertsName: Harmony Jiroudek and Kevin O'ConnellWhat they do: Harmony is the Customer Success Manager at Descript. Kevin is a Product Specialist at Descript.Company: DescriptNoteworthy: Both Harmony and Kevin are music enthusiasts. Harmony is an accomplished mezzo-soprano and has participated in several American and world premiere performances, whereas Kevin is a musician, audio engineer, educator, and arts advocate.Where to find them: Harmony's LinkedIn | Kevin's LinkedInPodcast Insights

Being a guest on a podcast is an ideal opportunity to present yourself to a new audience. And if you are working on building your personal brand, organizing a guest appearance can help you a lot. However, scheduling an interview is the easiest part. Most guests, unfortunately, struggle with standing out and fail to provide a memorable experience to listeners. In this episode of Recorded Content, our host, Tristan Pelligrino, shares eight tips on how to prepare for a podcast, what to pay attention to once the host presses the record button, and the importance of posting the episode across social media once the episode is live.

A podcast is a great way to build relationships. You get a chance to have conversations with leaders in your industry. And with customers. You work with other people in your company to put it all together. It's a very unique and collaborative process.But this is difficult to understand if you haven't launched and built a podcast before. It's hard to see the benefits of the process if you haven't gone through the process yourself.So in today's episode, Tristan Pelligrino (podcaster & Co-founder of Motion) shares his experience. Tristan hasn't always been a podcaster. Even though he's been creating content as an entrepreneur for a long time, he's taken a different path to get where he is today. A path that's probably not very traditional for an agency owner.To put this story together, Tristan decided to use segments from a recent appearance on Podcast Junkies, which is hosted by Harry Duran.

When you hear the word ‘podcast', what do you think of? Most of us imagine a host and a guest discussing a particular topic. But what about podcasts that don't follow that standard pattern? Would you be interested in listening to them?If your answer is “yes”, you've come to the right place because our guest is Marc Thomas of Powered By Research. Marc hosts SaaS Marketing Bites, a podcast dedicated to all SaaS marketers who want to grow their companies. And rather than a podcast featuring back and forth interviews, Marc relies upon solo episodes to drive the content each and every week.Marc and our host Tristan Pelligrino discuss different podcast frameworks and emphasize the importance of consistency and structure. Marc also shares what it was like being a journalist and how this experience helped him turn the idea of a podcast into reality in just a couple of days.

2021 may be remembered as the golden year of podcasting as more businesses decided to start podcasts to engage with their audience. But, many companies still struggle with creating high-quality podcasts that help them attract new customers.And that's the whole reason we launched Recorded Content in March of 2021. In this episode, our host Tristan Pelligrino revisits his favorite quotes from previous episodes.