Podcast appearances and mentions of christina brady

In this episode of Founder Talk, we sit down with Christina Brady, CEO and Co-Founder of Luster, an AI-powered platform that's fundamentally transforming how sales teams are trained, coached, and developed. Drawing from 18+ years of experience as a top revenue leader, trainer, and exec coach, Christina shares the origin story behind Luster and the painful gap it solves: most companies can't actually see where their sales teams are struggling until it's too late.Here's what you'll learn from Christina:✅ How Luster uses generative AI and predictive analytics to map skill gaps before they impact revenue✅ Why most enablement and coaching strategies fail—and what founders can do differently✅ The power of running real-life sales simulations with AI agents trained to replicate tough buyers✅ Real-world results: 42% higher average contract values, 50% faster new-hire ramp times, and 2x pipeline efficiency✅ How Christina went from CRO to venture-backed founder—raising a multi-million dollar seed round with no prior exits✅ Why human connection still matters more than ever—even in an AI-driven future✅ The real story behind founding Luster (including a hilarious in-flight LinkedIn encounter with Alex)✅ Founder's life lessons: balancing ambition, motherhood, and leadership with clarity and purposeWhether you're building a sales team, scaling an AI product, or looking for practical wisdom on what it takes to go from concept to venture-backed execution—this episode is a masterclass in modern go-to-market leadership.Where to Find Christina BradyLinkedIn: https://www.linkedin.com/in/christinapbrady/Website: https://www.luster.ai/Want to work with us? Here at Impaxs Marketing we partner with 7-8 figure B2B companies to help them build their own internal content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again!  We do this by implementing our proven 5-step process we call, “Brand5 Content System”. ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead:https://impaxs79863.activehosted.com/f/12

Christina Brady is a sales leader, entrepreneur, and the CEO of Luster.ai, a company dedicated to measuring and improving sales proficiency through AI. With 18 years of experience in sales, she is passionate about fixing broken hiring and onboarding processes and enabling professionals to succeed. Christina is also the Chicago Chapter Head of Pavilion and serves on the executive team at Women in Sales. Three Key Quotes from Christina Brady “If you don't measure proficiency, you don't know who you're hiring, how to up-level them, or why they struggle.” “AI isn't here to replace you—it's here to make you better at what you do.” “Founders have ‘magic' because they know the mistakes that have been made and the risks they're willing to take. You can't expect a new hire to replicate that.” In this insightful conversation, Christina Brady discusses why hiring and onboarding in sales are fundamentally broken and how AI can transform proficiency measurement. She also breaks down the “founder magic” that makes transitioning from founder-led to AE-led sales so difficult. This episode is a must-listen for leaders looking to scale effectively. 5 Key Takeaways on Finding Your Catalyst 1. The Hiring Process is Fundamentally Broken Companies often hire without a clear understanding of what makes a candidate successful. The interview process is subjective, leading to mismatches between candidates and roles. Relying on past success (e.g., quota attainment at another company) does not predict future success. 2. Onboarding Needs to Be Personalized and Continuous Most onboarding programs are generic and fail to address individual deficiencies. Employees are often left confused after onboarding, with no clear roadmap for success. The best organizations move from "onboarding" to "everboarding," offering continuous training and development. 3. Measuring Proficiency is the Key to Success Companies struggle because they don't objectively measure proficiency at the skill level. AI tools can now map skills, identify deficiencies, and predict performance gaps before they become issues. Without measurement, companies rely on subjective “gut feelings,” leading to inefficiencies and lost talent. 4. AI is a Tool for Enablement, Not Replacement AI should be used to enhance human capability, not replace it. The right AI tools help sales teams avoid revenue-impacting mistakes before they happen. Leaders must shift their mindset from fear to experimentation when adopting AI. 5. Founder-Led Sales is a Different Game Founders have “magic” because they understand the product deeply and can flexibly adjust deals. Expecting an AE to replicate a founder's selling process is unrealistic. The transition from founder-led to AE-led sales requires a structured process, proper tooling, and realistic expectations. Final Thought Learn. Think. and Act. with us every Sunday. Our Sunday email is filled with sections dedicated to helping leaders Learn. Think. and Act. These short weekly emails will help you make a difference and accelerate speed to impact at work, with self, and within your family. Subscribe here: https://www.findmycatalyst.com/learn-think-act-opt-in

A lot of reps think that negotiating involves discounting but, there's a better way.Negotiation expert Christina Brady shows to start your year with powerful negotiation strategies that protect pricing integrity while driving deals forward.This practical session will equip you with specific language patterns and response techniques. You'll learn exactly when and how to deploy strategic incentives and how to identify and engage key decision-makers early in the sales cycle.You'll Learn:Proven negotiation tactics to maintain pricing power from day oneStrategic timing of incentives that preserve deal valueKey stakeholder engagement strategies for complex dealsThe Speakers: Leslie Douglas and Christina BradyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: SalesloftLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

Christina Brady, CEO of Luster AI and former Chief Strategy Officer at Sales Assembly, brings a unique blend of artistry and strategy to this episode. Growing up immersed in the arts—learning piano at age two and majoring in theater—Christina shares how her creative foundation shaped her problem-solving, communication, and leadership skills. Tune in as we explore her career journey, insights on AI's role in sales enablement, empathy in training, navigating career transitions, and strategies for personal and professional growth.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Christina on LinkedIn: https://www.linkedin.com/in/christinapbrady/Check out her website: https://luster.ai/

Christina Brady, CEO and co-founder of AI start-up Luster, discusses the challenges in B2B selling and the need for a buyer-centric approach. She highlights the importance of leading indicators and the lack of measurement in sales processes. Brady emphasizes the changing buying behavior of customers and the need for sales teams to adapt. She also introduces Luster, an AI-powered solution that enables salespeople to practice and receive targeted feedback, leading to improved performance and coaching. In this conversation, Christina Brady, CEO of Luster, discusses the importance of practice and continuous improvement in sales. She emphasizes the need for a safe environment for reps to practice and make mistakes without fear of judgment. Brady also highlights the value of senior reps continuing to practice and maintain mastery, rather than becoming complacent. She shares her journey of founding Luster and the challenges she faced in the early stages. Brady attributes her sales success to her background in improv theater, which taught her to think on her feet and build rapport with customers. She also mentions several mentors and leaders who have influenced her career. Takeaways Internal challenges in B2B selling include the reliance on lagging indicators and the lack of leading indicators to measure success. Sales teams often pivot without understanding what is broken or not working, leading to constant changes and lack of measurement. Buyers have always wanted to buy in a way that suits them, and sales processes should be buyer-centric to drive success. The lack of time and tools for training and coaching sales teams hinders their ability to improve and adapt. Lustre provides a solution for salespeople to practice and receive targeted feedback, leading to improved performance and coaching. Creating a safe environment for reps to practice and make mistakes is crucial for their growth and development. Senior reps should continue to practice and maintain mastery to stay at the top of their game. Founding a company comes with challenges, but having a supportive network and mentors can make a significant difference. Skills learned in improv theater, such as thinking on your feet and building rapport, can be valuable in sales. Continuous improvement and a growth mindset are essential for success in sales. Chapters 00:00 Introduction and Background 01:14 Challenges in B2B Selling 03:12 The Changing Buying Behavior of Customers 08:05 The Importance of Coaching and Practice 14:29 Introducing Lustre: AI-Powered Solution 20:08 Improving Sales Performance with Data-Driven Insights 30:45 The Importance of Practice and Role-Playing in Sales 35:11 Creating a Safe Environment for Reps to Practice and Make Mistakes 39:25 Continuous Improvement and Maintaining Mastery in Sales 43:04 Lessons Learned as a CEO 48:12 The Influence of Mentors and Advisors 53:38 Applying Skills from Improv Theater to Sales

In this episode of the State of Sales Enablement, Coach K sits down with Christina Brady, CEO of Luster.ai, to explore the intersection of AI and sales enablement. Christina brings her extensive experience in sales leadership and enablement to the conversation, offering insights into the evolving role of AI in enhancing sales performance and training.Here are some of the questions Coach K and Christina attempted to tackle:How can AI be effectively integrated into sales enablement without overwhelming sales teams with too many tools?What strategies can be used to ensure that AI tools support, rather than replace, essential human elements in enablement?How can enablement professionals maintain control over the tech their teams use in the face of rapidly evolving AI tools?What does "perfect practice" look like in sales enablement, and how can AI facilitate it?Tune in to hear Christina's insights on leveraging AI to enhance sales enablement and her vision for the future of learning and development in the workplace.Connect with Coach K: https://www.linkedin.com/in/jmkmba/Connect with Christina: https://www.linkedin.com/in/christinapbrady/

In the final episode of Taking the Lead,  Christina Brady, CEO and Co-Founder of Luster, reflects on the podcast's four-year journey. She highlights the inspirational stories of over 80 women leaders in tech who shared their experiences, challenges, and successes. Christina emphasizes the show's mission to elevate women's voices and promote diversity in the industry, celebrating the unity found in diverse thoughts, cultures, and orientations.Christina also shares her personal evolution from Chief Strategy Officer to SVP of Sales, and now to CEO and Co-founder of Luster, an AI tech company. She expresses her commitment to fostering a diverse and respectful culture within her new venture. As she bids farewell to the podcast, she thanks her listeners for their support and encourages them to continue finding inspiration in the episodes, which will remain available.

In this episode of "Taking the Lead," host Christina Brady sits down with Jenn Glabicky, a seasoned expert in sales enablement and revenue operations. Jenn shares her unique journey from the world of medical sales to becoming a key player in sales enablement, highlighting the challenges and successes she encountered along the way.Jenn dives into the complexities of defining sales enablement, emphasizing the often misunderstood and varied nature of the role within different organizations. She discusses the importance of aligning enablement strategies with company goals, the need for collaboration across departments, and the critical role of proper training and strategic planning in achieving business success.Throughout the episode, Jenn offers valuable insights into the pressures of transitioning from a high-stakes medical environment to the dynamic world of sales enablement. She also touches on the personal and professional burnout faced by many in the field, sharing her strategies for maintaining alignment and pushing forward in the ever-evolving landscape of enablement.

In this episode of Taking the Lead, host Christina Brady chats with Jodi Mesa, the Chief Product Officer and co-founder of Luster. Jodi shares her self-taught journey in tech, starting from college where she learned HTML and JavaScript on her own, to leading product teams. She emphasizes the importance of understanding customer needs and the strategic handling of tech debt.Jodi discusses the balance between good and bad tech debt, explaining how some level of tech debt can foster quick experimentation, while excessive tech debt can slow progress and hurt customer experience. She highlights the need for hiring top talent to build robust and scalable products, and the importance of being customer-centric in product development.Christina and Jodi also dive into leadership challenges, especially for women in tech. Jodi shares insights on overcoming self-limiting beliefs and making tough decisions in product management. She stresses the significance of mentorship and continuous learning in navigating a successful career in tech.

In this episode of Taking the Lead, host Christina Brady welcomes Stephanie White from Medallia. They dive into the nuances of customer experiences and the journey through various sales roles that Stephanie has navigated. Beginning with experiential marketing, Stephanie shares her grassroots approach to gathering customer feedback and how it has shaped her perspective on sales and customer interaction.Stephanie emphasizes the importance of communication in sales and leadership. She discusses her strategies for setting and shifting conversational tones to ensure productive and positive outcomes. Her insights are grounded in real-life examples, illustrating her ability to adapt and thrive in dynamic environments.The conversation also explores the broader impacts of career changes and personal growth. Stephanie's story is a testament to embracing the "zigzags" of a career path, highlighting the significance of resilience and adaptability in professional success and satisfaction.

In this episode of Taking the Lead, Christina Brady shares her appearance in The Sour Takes Podcast, hosted by Jason Hasenberg. The dialogue traverses the nuanced terrains of sales strategies, onboarding processes, and the crucial role of diversity and inclusivity in fostering dynamic sales teams. Christina shares her seasoned insights, drawing from her rich experiences to shed light on evolving sales practices.The discussion dives into the challenges of sales ramp-up times, advocating for a more humane and individualized approach to onboarding. Christina underscores the importance of acknowledging diverse learning curves and the potential of tailored training to elevate sales outcomes. Her perspective offers a fresh lens through which to view sales training, one that champions adaptability and continuous improvement.Furthermore, the episode highlights the significance of diversity in enriching sales teams. Christina's narrative emphasizes how inclusivity not only fosters a vibrant workplace culture but also drives innovative sales strategies. This crossover episode not only serves as a platform for sharing expert knowledge but also underscores the synergy between diversity and sales excellence, providing listeners with actionable insights and thought-provoking discussions.

In this week's Scale Your Sales Podcast episode, my guest is Christina Brady. With 16+ years of overall SaaS sales experience, and 10+ years of executive leadership in the SaaS space, Christina has a proven track record of leading individuals and organizations to growth & profitability as a former artist, musician, and improv performer, she has a genuine passion for building culture, coaching & developing leaders, and producing top-performing Sales and CS teams across small to enterprise organizations. Christina is using her experience and people first mentality to revolutionize how revenue teams practice and ingrain learning, skills, and ongoing development as the CEO and Co-Founder of Luster.ai. In this episode, Christina delves into the challenges in traditional sales training and coaching, and how Luster.ai is revolutionizing sales enablement by creating a safe and scalable environment for practicing sales skills using conversational intelligence. They delve into the importance of personalized learning, the role of gamification in improving learning outcomes, and the need for enabling professionals to measure the impact of their training. Christina emphasizes the significance of creating a tool that allows salespeople to practice effectively without constant supervision. The episode provides valuable insights into the future of sales enablement and skill development. Welcome to Scale Your Sales Podcast, Christina Brady. Timestamps: 00:00 – Revolutionizing Sales Training Through Practice and Gamification.   04:30 – Creating safe environment for sales team practice.   09:24 – Advanced technology for simulating sales scenarios efficiently.   12:38 – Feedback needs to be specific for improvement.   16:26 – The need for more specific and timely coaching in sales for effective training   19:41 – Empower professionals to understand and utilize strengths.   23:30 – Delegating practice is essential for team success.   https://www.linkedin.com/in/christinapbrady/ https://www.instagram.com/bradyblings Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...  

In the digital age, where remote work has become the norm, mastering the art of communication has never been more critical. The ease and convenience of emails, texts, and Slack messages come with challenges, from misunderstandings to missed cues.  Joining us on the Predictable Revenue Podcast, Christina Brady from Luster.ai shares her expertise on enhancing communication in virtual teams, discusses common pitfalls, and offers actionable solutions for a more connected workspace. Where Do We Go Wrong when Communicating? (01:03), The Steep Slope of Internal Feedback (04:57), How to Get the Most out of Your Leaders? (12:43), Looking Through Other People's Lenses (17:00), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Join our host Morgan Fordham as she interviews this week's guest, Christina Brady, a licensed professional massage therapist.

In this episode of Taking the Lead, host Christina Brady sits down with Meredith Chandler from Pclub.io to dive into the intricacies of sales leadership and team dynamics. They discuss Meredith's journey from her early days in tech sales to her current leadership role, highlighting the lessons learned and strategies developed along the way.Meredith shares valuable insights into building a successful sales culture, emphasizing the importance of resilience, adaptability, and the power of a positive team environment. She offers practical advice for overcoming common sales challenges, drawing on her own experiences to guide listeners on how to achieve excellence in sales.The conversation also touches on the future of sales and leadership, with Meredith providing her perspective on the skills and attributes that will be most valuable in the evolving landscape. This episode offers a blend of personal anecdotes and expert advice, making it a must-listen for anyone looking to enhance their sales and leadership skills.

In this insightful episode of Taking The Lead, host Christina Brady sits down with Del Nakhi, CEO of Lead to Catalyze, to delve into the intricacies of leadership and its pivotal role in organizational success. Del shares her personal journey from the nonprofit sector to entrepreneurship, emphasizing the significance of leadership development. Through her experience, she illustrates the transformative power of effective leadership in driving employee engagement and organizational change.The episode further explores common challenges faced by emerging leaders, such as the delicate balance between delegation and micromanagement. Del advocates for a proactive approach to leadership development, underscoring the need for tailored programs that address these challenges and enhance self-awareness among leaders.Ultimately, the discussion underscores the critical impact of investing in leadership skills across all levels of an organization. By fostering a culture of continuous learning and self-improvement, Del suggests that companies can significantly improve their operational effectiveness and employee satisfaction, leading to sustained growth and success.

In this episode of In The Club powered by Club Colors, John Morris is joined by Christina Brady, the CEO/Co-founder of Luster, a conversational intelligence platform. Christina, a sales revenue creation expert, shares her journey from a financial planner to a successful salesperson at Groupon, highlighting the pivotal moments that led to the creation of Luster. The conversation explores the revolutionary impact of AI-driven role play sales conversations and simulations in sales training, emphasizing the critical need for effective practice. Additionally, they delve into the intricacies of branding, the power of authenticity, and leveraging LinkedIn for social selling. Christina's unique background in theater and arts shapes her content creation approach, with authenticity being the driving force behind her success. The episode also provides a behind-the-scenes look at the challenges and rewards of being a podcast host and unveils Christina's mission to highlight and elevate iconic women in tech through her podcast, "Taking the Lead." Overall, the discussion showcases how AI can enhance human capabilities in sales and touches on various aspects of branding, authenticity, and podcasting in the tech industry.KEY TAKEAWAYSThe importance of focusing on strengths and outsourcing weaknesses for individual and team success.Christina's transition from a sales role to becoming the CEO and Co-founder of Luster, a stealth-mode AI-driven sales training company.The discipline to focus on function over form and the secret sauce of highlighting domain expertise in building a successful product.Christina's decision-making process: quick and passionate with a focus on learning from mistakes.The concept of "buy versus build" applied to skills and the importance of surrounding oneself with brilliant individuals to fill gaps.The revolutionary impact of Luster in providing a solution for effective sales practice at scale through AI-driven simulations.Importance of Branding: Explore the significance of branding in the go-to-market strategy and how it shapes the way people perceive and engage with a brand.LinkedIn as a Social Selling Tool: Delve into the debate about whether utilizing LinkedIn for social selling should be a key performance indicator (KPI) and the various perspectives on this matter.Authenticity in Social Media: Learn why authenticity is crucial in content creation, and how it can be a force for good in both personal and business contexts.Empowering Women in Tech: Gain insights into Christina's mission to change the face of tech from an equity standpoint, featuring the iconic women of tech and providing them with a platform to be seen and heard.QUOTES"AI should make you a better you so you can be more creative. That is it. And how do I use this incredible technology to enhance the human being and not replace the human being.""Perfect practice is the ability to say, 'I'm about to hop on a negotiation call with a chief technical officer. You get one shot. But guess what? With Luster, you get as many as you need.'"Connect and learn more about Christina Brady.https://www.linkedin.com/in/christinapbrady/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of Taking the Lead, Christina Brady engages in a thought-provoking conversation with Laura Wheeler, owner and operator of Renegade Operations. Laura begins by sharing her journey from go-to-market leadership roles to founding her company. Renegade Operations stands out for its bold approach to redefining revenue operations with a human touch. Laura emphasizes humanizing revenue operations, focusing on process change, enablement, and understanding buyers' evolving behaviors.Laura dives into her unique professional background, which combines operating, enabling, and being an equity analyst. This diverse experience has given her a holistic view of the industry, allowing her to tackle challenges in revenue operations innovatively. Laura's approach is not just about operational change but also about fostering a fun and understanding environment for clients and their buyers.The episode explores Laura's philosophy of breaking down silos and building effective customer journeys. She discusses the importance of empathy and open communication between cross-functional teams. Laura believes in the power of collaboration, where stakeholders contribute to creating efficient processes and, ultimately, a seamless customer journey. This conversation offers valuable insights into modernizing revenue operations and enhancing customer experiences.

It is time for a group therapy session! Join Alper Yurder, Christina Brady, Adam Jay, and Dale Zwizinski as they discuss navigating the complex world of sales and maintaining a customer-centric approach. Key Takeaways: Salespeople should focus on helping rather than selling, and be empathetic and consultative. The negative perception of salespeople can be overcome by demonstrating integrity, value, and genuine care for customers. The top of the funnel presents unique challenges in the sales process, including missteps and the need for proper qualification. Attribution and understanding the customer journey are essential for successful sales and marketing strategies. Sales is both an art and a science, requiring a blend of intuition and data-driven strategies. Guests: Christina Brady Adam Jay Dale Zwizinski Connect with Us: Flowla Linkedin

In a unique crossover episode, Elyse Archer welcomes Christina Brady, host of "Taking the Lead," to "She Sells Radio." Christina, with a background in music and improv, brings a fresh perspective to sales and leadership in the SaaS industry.Christina discusses her transition from an artistic career to B2B sales, emphasizing the importance of authentic human connections and listening in sales processes. She shares insights from her journey, highlighting the crucial role of intent and customer understanding in successful sales. Her approach combines creativity with a strategic mindset, demonstrating how sales are about more than just closing deals; they're about building genuine relationships and understanding customer needs.The episode is a deep dive into how soft skills, honed in non-traditional backgrounds, can significantly enhance sales techniques, making it a valuable listen for anyone in sales or customer-facing roles.

Your communication skills are crucial to succeed in sales.But even though we have hundreds of channels to do outreach, it feels like it's never been harder to reach prospects.In this Daily Sales Show episode, Christina Brady shares some simple messaging tactics you can use to convert prospects more effectively.You'll come away with concrete communication strategies that will help you make more sales in 2024 (and build better relationships with prospects along the way).You'll Learn:Reasons messages get lost (and how to fix that)Concrete messaging tactics you can implement todayWays to bridge the non-verbal communication gap onlineThe Speakers: Leslie Douglas and Christina BradyIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0

In this episode of Taking the Lead, host Christina Brady welcomes Jenny Floros from Advance Forward Consulting. Jenny, a seasoned professional with a career spanning three distinct chapters, shares her insights on leadership, career development, and the nuances of effective management. Starting with her early days in live entertainment ticketing, moving through a transformative period at Groupon, and culminating in her current role leading Advance Forward Consulting, Jenny's journey is a testament to adaptability and growth.Jenny emphasizes the importance of authentic relationship-building and eliminating negative terminology like 'weakness' from professional vocabularies. Instead, she advocates for focusing on strengths and opportunities for growth. Throughout the discussion, the theme of trust and respect in professional relationships is recurrent. Jenny advises listeners on navigating difficult conversations with superiors and peers, highlighting the value of presenting alternative viewpoints with tact and respect.The episode also dives into the challenges faced by leaders in various organizational roles, from middle management to C-level executives. Jenny underscores the necessity of a diverse team where each member contributes unique strengths. The conversation culminates with a discussion on the emotional maturity required in leadership, the need for professional respect, and the value of knowing when to assert oneself and when to yield.This dialogue with Jenny Floros offers valuable insights for professionals at all levels, emphasizing the importance of authentic leadership, respect, and the continuous pursuit of personal and professional development.

In this episode of Taking the Lead, host Christina Brady welcomes Jennifer Igartua, CEO of Go Nimbly, to discuss the intricate balance between leadership and personal passions. Jen shares her journey, emphasizing the importance of a well-rounded life outside of one's professional role. She dives into the challenges and rewards of being a leader in a tech startup, offering insights on fostering a supportive and fair work environment.Jen's approach to leadership is innovative. She advocates for maintaining interests beyond the professional sphere, illustrating this with her own experiences in running a game company alongside her role at Go Nimbly. This dual engagement, she believes, enriches her contributions to her company. Her philosophy challenges the conventional notion that leaders must solely focus on their business.Lastly, the episode touches on the notion of overperformance in the workplace. Jen opposes the idea of burdening high performers with additional work, suggesting alternative approaches like diversifying their responsibilities and compensating them appropriately. This segment provides valuable perspectives for both leaders and employees on managing workloads and recognizing individual contributions effectively.

In this episode of Taking The Lead, host Christina Brady engages in a conversation with Jennifer Ryan, the Director of Global Sales and Pre Sales Enablement at BlackLine. Jennifer shares her unique professional journey, which demonstrates adaptability and seizing opportunities. Her career transition from procurement to IT, training, and eventually to sales enablement exemplifies her willingness to embrace change and diverse experiences.Jennifer discusses her approach to challenges and opportunities, underscoring the importance of saying "yes" and learning from failure. Her stories, including spontaneous moves into IT and sales enablement, showcase a career built on adaptability and a positive mindset. Her journey is a testament to the value of being open to new experiences and finding learning opportunities in every situation.The conversation also covers Jennifer's philosophy on personal growth and professional development. She advocates for having a personal "board of directors" – a support network for navigating career and life challenges. Jennifer's insights provide listeners with valuable lessons on career evolution, embracing change, and the significance of a proactive and positive approach in professional and personal realms.

Today's guest is a seasoned revenue leader in the SaaS sales space with over 16 years overall experience and 10 years of executive leadership. She has a unique background as a musician and artist that I'm excited to dive into and see how that has impacted her approach to sales. Christina Brady is my guest, in addition to being a seasoned revenue leader she's the host of the Taking the Lead Podcast and the Head of Development for Women in Sales. As a former artist, musician, and improv performer, she has a genuine passion for building culture, coaching & developing leaders, and producing top-performing Sales and CS teams across small to enterprise organizations. Christina uses her experience, data driven approach, and people first mentality to impact and support SaaS organizations across the US. On a daily basis, she is energized by the opportunity to help companies of all sizes grow and make a worldly impact.   Show Notes: [2:49] - Christina's unique background has helped her in unexpected ways in B2B sales. She shares her arts background and the similarities between art and sales. [5:57] - Even though she went through unsuccessful sales while working in insurance, Christina learned that she loved sales. [7:56] - She learned that you can have the intent on helping somebody and your intent is pure, sales will be successful. [10:19] - Infuse your intention into every part of your sales process. [11:48] - Your intent will be very clear to prospects. [15:06] - It's not the pressure to perform that is the problem. It's the pressure of what will happen if you don't. Fear shuts the brain down. [17:34] - If you are in a high pressure situation, Christina gives the suggestion to bring it to the attention of leadership. [19:50] - The most critical thing you can do to build a relationship is to listen and understand. [21:28] - Show the physical cues that you are listening. [23:27] - Christina gives examples of ways to prove that you were really listening. [26:22] - Decisions are made in one of four ways. [27:50] - Kinder prospects are actually harder to sell to. You can give people the opportunity to say no and that it is okay to do so. [31:19] - That landscape is evolving. Christina says to seek balance.   Connect with Christina: Taking the Lead Podcast Women in Sales Website Christina Brady on LinkedIn   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page Abundance Mini Course Join the $10K Club Apply for the $50K Club Mastermind  

In this episode of Taking The Lead, host Christina Brady welcomes Tara Ryan, CEO & Founder of InfiniDEI, for an insightful discussion on leadership and work-life integration. Tara shares her journey, highlighting the challenges and triumphs she experienced in her career. She emphasizes the importance of understanding one's own values and priorities to achieve a fulfilling work-life balance.Tara delves into her Fair Play Method, a unique approach to managing work and personal life. She explains how this method has helped her navigate the demands of her career while maintaining her well-being. The conversation also touches upon the evolving workplace culture and the role of leadership in fostering inclusive and supportive environments.The episode concludes with Tara offering valuable advice to aspiring leaders and entrepreneurs. She stresses the significance of resilience, adaptability, and the empowerment of women in the workplace. Tara's insights offer listeners practical strategies for personal and professional growth.

In this episode of Taking the Lead, host Christina Brady sits down with Sara Strope, the Chief Marketing Officer at Quotapath. Sara unveils her unique journey, transitioning from a lobbyist in Washington, D.C., to a pivotal figure in the tech industry. She emphasizes how her lobbying days laid the foundation for her marketing acumen, teaching her the art of understanding market landscapes and crafting compelling messaging.As the conversation progresses, Sara introduces the concept of being a "customer-led marketer." This approach prioritizes understanding the customer's entire lifecycle, from acquisition to retention. Sara believes in deeply knowing the customer, from their business metrics to their personal motivations and fears.Christina and Sara also touch upon the challenges and responsibilities of customer success teams. Sara's perspective on intertwining marketing with customer success offers a fresh take on building and maintaining strong client relationships.

Meet Dennis and Christina, a powerhouse of a couple, who made the difficult but authentic decision to step away from their Mormon faith several years ago. Find out how they dealt with the resulting fear, anger, and loss of community as they navigated this unfamiliar (but ultimately exciting) journey. The Bradys share how they've learned to reframe the obstacles in their lives in order to see the greater purpose. You'll hear about the amazing signs from the universe that helped light their path and why, moving forward, we must all live with integrity, courage, and authenticity. (Check out how Dennis's energy created an unexpected light show!) Thank you for watching! We want to support YOU on your journey. Please like, subscribe, and SHARE to help this information reach those who need it. Your comments are read and appreciated; unkind or disrespectful posts will be removed. Reach out to Christina: https://quantumhealers.com/practitioner/christina-brady/ Samantha Kaufmann, Medium/Energy Channeler, and Spiritual Life Coach https://afirewithin.me https://www.youtube.com/@afirewithinme https://www.instagram.com/samantha.love.afirewithinme/ William Brown, Trance Channel, and Reiki Master Teacher https://william-brown.com/ https://palmandlotus.com/ Dr. Allison Brown, award-winning author, Quantum Healer, and Reiki Master Teacher https://drallisonbrown.com/ https://palmandlotus.com/ Purchase Allison's books here: https://amzn.to/40YUSQn Leadin/Leadout Video by Matthias Groeneveld from Pixabay Intro/Exit Music by AlexiAction from Pixabay

In this episode of Taking the Lead, host Christina Brady engages in an insightful conversation with Stephanie Middaugh, a seasoned sales enablement professional from Pinecone. Throughout the discussion, Stephanie provides a wealth of expertise on the often-misunderstood world of sales enablement.Stephanie emphasizes the critical importance of aligning sales enablement initiatives with business objectives. Rather than relying solely on lagging indicators, she encourages a focus on leading indicators to predict outcomes effectively. By doing so, organizations can develop a clearer understanding of whether their enablement efforts are truly making an impact. Stephanie's approach is a refreshing departure from the conventional method of merely assessing outcomes and provides a valuable perspective on how to drive success proactively.The conversation dives into the multifaceted role of sales enablement, including its involvement in event planning and program management. Stephanie acknowledges that enablement often finds itself at the base of the organizational hierarchy, where various responsibilities accumulate. Despite this challenge, she underscores the need for enablement professionals to define their roles and impact clearly, ensuring they are recognized for their crucial contributions to a company's success.

In this insightful episode of Taking the Lead, host Christina Brady sits down with Stephanie Valenti, the dynamic COO & Head of Revenue at Vitalyc Medspa. Stephanie shares her unconventional journey to leadership, revealing how she navigated through various roles and industries, initially aspiring to be a doctor, and eventually finding her passion in operations. She discusses the challenges and learnings from leading a $300 million organization, emphasizing the importance of asking the right questions and adapting to different leadership styles.Stephanie delves into her experiences in operations, highlighting her ability to simplify complex problems and drive change. She reflects on her transition from being the "gas pedal" to learning how to be the "brake pedal," adapting her approach to meet the diverse needs of her roles. Stephanie's story is a testament to her resilience, adaptability, and commitment to growth.Listeners will gain valuable insights from Stephanie's masterclass on ramping in an executive new role, leading with empathy, and focusing on both hard and soft skills. Her approach to identifying trends and addressing organizational needs showcases her strategic thinking and people-first mentality. This episode is a treasure trove of wisdom for anyone looking to evolve their leadership skills and make a meaningful impact in their field.

In this episode of Taking the Lead, listen to a high-impact conversation between Christina Brady and Ravi Rajani, the host of The Influential Communicator.Christina's insights on sales leadership are both refreshing and actionable. She emphasizes the importance of proactive coaching, highlighting its pivotal role in sales team success. Christina's straightforward approach is clear: sales leaders must actively engage with their teams, fostering an environment of continuous learning and growth.The episode also explores the evolving landscape of sales technologies and how they're reshaping the sales process. Christina's emphasis on adaptability and data-driven decision-making offers a practical guide for sales professionals striving to stay ahead in this fast-paced industry. This episode of Taking the Lead is a must-listen for anyone looking to elevate their sales leadership skills and drive results in today's competitive marketplace.

In this episode of Taking the Lead, Christina Brady sits down with Alex Dillon, a seasoned expert from Intuit, to delve into her intriguing professional journey. Alex shares her transition from a sales role to a more focused path in training and coaching. Her experiences shed light on the challenges and rewards of navigating such shifts in one's career.A central theme of their conversation revolves around the undeniable power of connection. Alex emphasizes how building genuine relationships has been pivotal in her success, especially in the realm of training and coaching. She believes that fostering these connections can inspire and motivate individuals to reach their full potential.As they wrap up, both Christina and Alex highlight the importance of continuous learning and adaptability in today's fast-paced professional landscape. Their insightful discussion offers valuable takeaways for anyone looking to evolve in their career.

5 Ugly Ways to Spot if You're Working for a Toxic Sales Leader with Christina Brady; It's time to shine a light on the dark side of sales leadership… Toxic workplaces can wreak havoc on your confidence and performance as a seller, but it's not always easy to spot them… So, how can you do so without hesitation? Enter Christina Brady, the SVP of Sales at Spekit. I've pinned her down to expose the unspoken truth about toxic sales leaders and 5 unmistakable red flags to identify them in your professional life. Hit that play button! WHAT WE DISCUSS: [1:17] - Who is Christina Brady? [14:57] - Red flag #1: You develop feelings of self-doubt [21:32] - Red flag #2: You start feeling high levels of suspicion [25:41] - Red flag #3: You start to question everything around you [30:35] - Red flag #4: You don't feel psychologically safe [34:17] - Red flag #5: You armor up  [40:51] - An influential communicator Christina looks up to today NOTABLE QUOTES: [20:26] - “ Any extreme emotion brings out the realness in people.” - Christina Brady [24:00] - “Words are one thing, but your actions will tell people the true story.” - Ravi Rajani USEFUL RESOURCES & LINKS: Spekit Website: https://spekit.com/ Spekit on LinkedIn: https://www.linkedin.com/company/spekit Connect with Christina on LinkedIn: https://www.linkedin.com/in/christinapbrady Ravi Rajani's Website & Podcast: https://www.theravirajani.com/podcast Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/ Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0 ADDITIONAL RESOURCES: [FREE SCRIPT] Discover how to craft a magnetic 45-second elevator story: https://www.theravirajani.com/yourelevatorstory Hire Ravi for a keynote or storyselling workshop for your sales team: https://www.theravirajani.com/speaking Learn more about Ravi's Storyselling Bootcamp: https://www.theravirajani.com/thestorysellingbootcamp

In the latest episode of Taking the Lead, Christina Brady welcomes Alexine Mudawar, a dynamic CEO and founder with a rich background in enterprise sales. Alexine talks about her professional beginnings, recounting her experiences in sales roles at various startups and painting a vivid picture of the challenges and rewards of the fast-paced startup environment.Transitioning from her sales roles, Alexine embarked on a new journey as a CEO, founding her own company. She shares the hurdles she faced, the lessons learned, and the growth she experienced in this leadership role. Her insights provide a unique perspective, bridging the gap between sales and executive leadership.Throughout the conversation, it becomes evident that Alexine's resilience, adaptability, and passion have been pivotal in her professional evolution. This episode offers valuable takeaways for anyone looking to navigate the complexities of startups and leadership.

In this episode of Taking the Lead, Justin Brown engages Christina Brady, SVP of Sales at Spekit, in a candid conversation. They discuss the art of podcasting, outlining the importance of personal stories and the power of non-linear journeys. Christina emphasizes the value of unique narratives, highlighting how they form the backbone of their show.Justin and Christina also touch on the necessity of enjoying the process. They discuss the monotony of asking the same questions and the need to look forward to every episode. Justin shares his excitement about crafting unique intros for each episode, setting the stage for the conversation to unfold.Lastly, they explore the importance of evoking strong emotions in listeners. Christina underscores the goal of leaving listeners with a significant feeling, whether it's joy, motivation, or even frustration. They also discuss the importance of making the guest feel like they've had a great conversation. The episode ends with a discussion on the evolution of podcast setups, emphasizing that perfection is not necessary for producing great content.

In this episode of Taking the Lead, host Christina Brady sits down with Priyanka Sundhar from 4pm. They delve into the challenges and opportunities of remote work, mainly focusing on productivity. Priyanka emphasizes the importance of personalizing productivity, cautioning against broad, one-size-fits-all approaches. She suggests that productivity is a personal journey, unique to each individual, and should not be confined to traditional notions of early mornings and relentless hustle.The conversation then shifts to the role of daily habits in productivity. Priyanka advocates for the quick implementation of productive habits and the power of daily standups in remote teams. She underscores the importance of sales leaders holding their teams accountable for their daily activities, emphasizing the potential of each day.Lastly, Priyanka and Christina explore the intersection of productivity and AI. They discuss the potential of AI in enhancing productivity while acknowledging the need for the human touch in sales. Priyanka's insights provide a fresh perspective on productivity in the digital age, offering valuable strategies for sales success.

In this episode of Taking the Lead, host Christina Brady welcomes Kristina Jaramillo, President of Personal ABM. The conversation kicks off with a deep dive into Kristina's journey, revealing how she accidentally found her way into the marketing world and evolved into her current role. Next, Kristina shares her company's focus on the one-to-one portion of Account-Based Marketing (ABM), emphasizing the importance of interactions over scaling for securing higher-value deals.The discussion then shifts to the tactical aspects of ABM. Kristina highlights the importance of tailoring for relevance and teaching away from the status quo. She underscores the need for a hyper-focused approach that differentiates from competitors and the status quo, ultimately convincing prospects that doing nothing is more costly than implementing a new tool.The episode wraps up with a rapid reveal section, where Kristina shares her favorite board game, her irrational fear of sharks, and a piece of advice that everyone could benefit from: slowing down and being intentional. She encourages listeners to consider whether they are delivering the experience they want, both personally and professionally.

In this episode, host Christina Brady engages in a thought-provoking conversation with Jen Allen Knuth from Lavender. The discussion navigates the complex terrain of sales motivation and buyer engagement, shedding light on the need for a paradigm shift in approaching sales.Jen Allen Knuth draws on her rich experience in the sales industry to present a fresh perspective on sales strategies. She underscores the importance of tuning into buyer needs and rethinking how we view motivation. The conversation illuminates the transformation of sales from a seemingly daunting task to an empowering journey.In the concluding segment, Jen shares her inspirations and the powerful impact of a memorable Coldplay concert. She also discusses her role at Lavender, focusing on the essentiality of well-crafted written communication in sales. This episode is a treasure trove of insights for anyone seeking to enhance their sales strategies and buyer communication.

In this episode of Taking the Lead, Christina Brady hosts an enlightening conversation with Keli Frazier-Cox, Founder of Promote Leaders. The discussion delves into a challenging but crucial aspect of leadership — balancing business objectives with the humanity of a team.Keli shares her unique insights, emphasizing the importance of maintaining dignity during hardships, performance issues, and tough feedback conversations. She articulates how trust and loyalty are built in these challenging moments, leading to lasting success for both the individual and the organization.The conversation also explores the nuanced art of giving difficult feedback. Keli highlights how empathy and genuine interest in the team member's success can transform the feedback process, turning even tough performance conversations into opportunities for growth. This episode is a must-listen for leaders seeking to build a more empathetic, resilient, and successful team.

Honest communication is the foundation of good business relationships and team dynamics, and leading with transparency will ultimately impact your business in a positive way.However, as a middle manager, you have to balance transparency both up the chain and with your team.In this episode of Taking the Lead, Marissa Homere, the VP of Marketing at Irwin, gets into the importance of balance for middle management. Marissa and our host Christina Brady discuss the concept of discovery in managing up as an individual contributor (IC), how an IC can develop a relationship with their manager, and why being considerate is the highest form of influence.

Interpersonal communication is all about sharing emotions, thoughts, and ideas. When you think of communication, you instantly think of spoken language and the verbal exchange of information, but nonverbal communication is just as essential to get your point across.In this episode of the Taking the Lead podcast, our host Christina Brady welcomes Rachel Cossar, the CEO & co-founder of Virtual Sapiens. They talk about the importance of body language and nonverbal communication, why listening is as vital as talking, and the key traits of great communicators.

If you are satisfied with the company where you work, its culture, and the people around you, and you do not want to leave it but want something new, you can change your role and even move to a completely different sector within the same company. In addition, you can explore other opportunities based on what motivates you.But how do you identify what motivates you, and how do you identify the gaps you need to fill for your next role in order to be successful?In this episode of Taking the Lead, Samantha DeStefano, VPII of Enterprise at Upwork, explains how you can figure out how to identify what motivates you. In addition, she explains how to develop your career successfully. Samantha and our host Christina Brady discuss the importance of motivators in career development and combining external and internal networks if you're looking to change careers, and how to prepare for your next role.

Everyone has a different experience when it comes to working in a company. And while it may be easy for some to get ahead, others fail even though they try their best. However, you have to learn to stand up for yourself and be able to communicate effectively and respectfully to advocate for yourself even though it is sometimes difficult.In this episode of Taking the Lead, Jenna Rogers, the founder of Career Civility, gets into civil communication and how you can use it in the workplace. Jenna and our host Christina Brady discuss the importance and power of effective communication, how to successfully stand up for yourself, and why people struggle with self-advocacy.

Get Fresh Sales Plays From The Trenches In Your Inbox

Get Fresh Sales Plays From The Trenches In Your Inbox

Open communication and transparency are the foundation of your company culture. But they can be double-edged swords, given that it's tricky to determine how far you should go with being transparent. According to our guest Marina Golemis, transparency is non-negotiable but still isn't a standard. Also, not all information brings value to your team, so it's critical to at least share the information that can affect their work, performance, results, etc. Marina is the SVP of North American Sales at ShipBob and has over 15 years of experience in sales. She joins our host Christina Brady to share what goes on behind-the-scenes of sales and CS, the difference between the two, and why they should work in tandem. She also explains how she uses past experiences to be successful in her current role and be a good leader. Marina and Christina discuss the importance of feedback, especially when employees give it to their superiors.

Get Fresh Sales Plays From The Trenches In Your Inbox

Get Fresh Sales Plays From The Trenches In Your Inbox

Christina Brady is the Chief Strategy Officer at Sales Assembly. On today's episode we start by discussing the biggest challenges companies face in scaling revenue. We then shift gears and dive into the topic of certifications. More specifically, this idea gets revived every few years, should there be standardized certifications for salespeople? Like licensing exams that exist for CPAs and for lawyers. Finally, we talk sales cycles. Data suggests that the average deal cycle in B2B tech is transitioning from 60 days to 75-80. Christina and I dig into this and explore what these longer and more involved sales cycles mean for sellers and sales leaders. More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World's leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Although we live in a male-dominated world, women beat all odds and challenge the dominant structures everyday. Further, many women are in leadership positions; they are managers, directors, and even independent entrepreneurs and founders.But to be successful in business, women still have to work harder than men. They have to invest in themselves to learn, and considering that their mentors and bosses are mostly men, they lose the will to advance because it seems impossible for them to be in a higher position than men.In this episode of Taking the Lead, our host Christina Brady welcomes AmyK Hutchens, Founder and Intelligence Activist at AmyK International Inc. AmyK describes her journey from being a school teacher to entering sales and starting her own business. AmyK and Christina discuss leadership, how to lead your team successfully and how the She Gets It community helps women with self-development.

Adopting a sales methodology can help develop a successful sales process because it provides sales reps and managers with a scalable and predictable way of operating that ultimately determines the organization's ability to improve win rates. Further, it is critical that as many people as possible in the organization should be fully trained in the sales methodology to apply it successfully. But in many companies, even if the entire company has undergone comprehensive long-term methodology training by experts, employees may struggle to provide that level of training to others. In that case, the company has to allocate money from its budget to train new people on their methodology.Dina Gallay, Senior Specialist in Sales Enablement at Relativity, suggests a scalable way to train employees in the company's sales methodology. "It's shadowing people, providing the resources (the talk tracks, the questioning strategies, objection handling), and a lot of role-play," says Dina.In this episode of Taking the Lead, Dina explains why she left people leadership and moved into the sales enablement sector. Dina and our host Christina Brady get into the similarities and differences between sales enablement and sales leadership and discuss the sales process and methodology.

If you work hard, succeed at your job, progress quickly, and contribute to your organization, you may eventually want to start your own business. While being a founder can bring you more money, more free time, and more freedom to implement ideas, there's no denying that starting a business is challenging, especially if you're a woman. Women generally face many more obstacles than their male counterparts in entrepreneurship. Some apparent challenges are gender bias and discrimination, but women often do not even have government support, and their access to funding is limited.In this episode of Taking the Lead, our host Christina Brady welcomes Samantha McKenna, the founder of #samsales Consulting. Sam describes her journey in sales and how she became a founder. Sam and Christina discuss sales, prejudices relating to jobs in sales, and how to create a successful brand.

There are more than 5 million podcasts right now, and with so many new shows coming out regularly, some of them are bound to “podfade.” But you can overcome podfading by being consistent. In this episode of the Recorded Content podcast, our host Justin Brown welcomes Christina Brady, the SVP of Sales at Spekit. They talk about different ways to prevent podfading, the power of authenticity, and why done is always better than perfect.

An important segment of any organization is its employees — on whom the company's success depends. It is just as important to take care of your current employees as it is to find suitable candidates when recruiting new ones.That's why many choose to transfer employee management from manual to digital and use platforms and tools that quickly find suitable candidates.In healthcare, the Apploi platform can help you attract, hire, and engage talent. Their comprehensive analytics dashboard gives you complete visibility into every stage of the hiring process, and you can actively follow and analyze workforce, recruitment, and hiring trends at each of your facilities.In this episode of Taking the Lead, our host Christina Brady welcomes Natalie Lambert, the CRO at Apploi. Natalie describes the quota-carrying AM, retention-focused CSM, and enablement-focused CSM roles, and she gets into the importance of using discussion, debate, and commitment to reduce moments of friction at work. Natalie and Christina discuss how to structure a CSM team and how to start creating a compensation plan.

Data-driven teams use company-wide data insights to identify, advance, and achieve their business goals. And using data, you can have insight into how your employees operate daily.But inaccurate data can be a big problem that can lead to bad business decisions and negative business performance. Also, incorrect data can lead to a drop in productivity because everyone — sales, marketing, customer support, etc. — uses the same data.According to Stephanie Sanders, it's important to take action if data seems inaccurate and collaborate with others to get their perspective. "It's always about communication. It's always about being open to other perspectives and ways of looking at the same slice of the pie and then using that to help progress your agenda and everything else in the next situation," says Stephanie.In this episode of Taking the Lead, Stephanie explains how you can use data as a diagnostic and to make decisions. Stephanie and our host Christina Brady discuss the importance of being open to other perspectives when analyzing data, data usage in the sales funnel, and wrong data.

An executive is a powerful leader who is in charge of their company's growth, and it takes a lot of hard work, strategic thinking, and problem-solving skills to become one.But you can be authentically yourself and still be a successful executive. In this episode of the Taking the Lead podcast, our host Christina Brady welcomes Jamie Kirmess, the managing director at Shift Paradigm. They talk about the power of being yourself, how to embrace your biggest strengths, and why you should never stop learning.

A partnership is a relationship between two or more companies who come together to provide even more value to their customers. There are different types of partnerships — strategic, channel, or technical — and they can have a significant impact on the business. Each such relationship plays a specific part in the company's strategy and must be entered into after giving it a lot of thought.In this episode of Taking the Lead, our host Christina Brady welcomes Jessie Shipman, the CEO and founder of Fluincy. Jessie and Christina get into the importance of partnerships and how a partnership strategy can improve business. They discuss strategic, channel, and technical partnerships, partnerships as a go-to-market strategy, and how a partnership team can achieve success.

When certain companies are hiring new people, usually the first step is to review the CVs of interested candidates. And then, the company eliminates those candidates who don't have the specific qualifications they're looking for, whether it's the experience in that job/industry or education.But if you just look at the resumes and reject candidates based on them, without talking to them, you can miss out on people who would contribute to your company. By rejecting diversity, that is, by not digging into each candidate before making a final decision, you may not hire the best.In this episode of Taking the Lead, our host Christina Brady welcomes Kimberly Evans, a global sales enablement director at Logz.io. Kimberly and Christina get into the importance of diversity in the company and providing opportunities for people. They discuss how previous experiences can be used in a completely new environment and how companies can contribute to increasing diversity.

''What do you want to be when you grow up?'' is one of the most common questions kids are asked. But what about adults? Just because someone finished school, got a job, and succeeded doesn't mean they are happy where they are. Maybe they still wonder what they want to do when they grow up. After all, growing up is a life-long process. Of course, at some point, life kicks in; we have to pay the bills and earn a living. Therefore, it is critical to set priorities, be realistic with your resources, and see what's important to you and will make the lives of you and your loved ones better. So, don't assume. Instead, seek to understand yourself and others.In this episode of Taking the Lead, we have a fantastic guest — a woman who proves that determining what you don't want to do is sometimes more important than knowing what you want to do. She is Margaret Weniger, once a successful sales leader, and now, an entrepreneur and a podcast host living her purpose. Margaret and our host Christina Brady discuss the challenges and concerns of quitting the well-trodden career path and digging into the unknown. Margaret shares why she decided to step out of the sales leadership role and dedicate herself to creating a space for women to share their stories and become entrepreneurs. They also discuss what it takes to be a good leader and how celebrating and learning from small victories is the path to great success.

You have to work hard to get your dream job. You also have to continuously learn and be ready to take certain risks to reach your goal.However, despite a strong desire, many people are insecure and afraid to step into something new. They are lulled into the routine of their current job, and although they are aware that they will not progress there, they remain in their comfort zone and do not make their career into what they really want.Megan Dimmer is someone who has taken risks to make her dreams come true. She made decisions that may seem frightening to some. But, those calculated risks are why she is the CRO at Esellas today.In this episode of Taking the Lead, Megan gets into her career journey and describes her transitions through it. Megan and our host Christina Brady discuss career planning, taking career risks, and the importance of having your life team.

An angel investor is an individual who provides capital — mainly for a business — usually in exchange for convertible debt or ownership equity. Angel investors typically support startups in the beginning, when most investors are not prepared to back them. And if you pick the right investments, you'll get a high reward.But angel investing can be risky since the investment or the business is unproven. While making money is possible, many angel investors lose their entire investment.Amber Illig successfully went from angel investor to the role of founding general partner at The Council Fund, an emerging venture firm that invests in technology companies that are transforming traditional industries in Logistics, FinTech, Digital Health, and the Future of Work. She has a handful of successful investments behind her.In this episode of Taking the Lead, Amber gets into angel investing and venture funding. Amber and our host Christina Brady discuss different ways to invest as an angel investor, how to pick winners, and the impact of COVID on the VC industry.

Onboarding is the process of integrating new hires into the organization, and it helps them adjust to the social and performance aspects of their jobs so they can quickly become productive, contributing members of the organization.But not all companies have onboarding programs that prepare a new hire for success. As a result, many new employees are not ready for work and do not do well.In this episode of Taking the Lead, our host Christina Brady welcomes Carly Lehner, the senior director of RevOps & Enablement at Andela. The two get into the importance of the connection between sales enablement and RevOps and the importance of good onboarding programs. Carly and Christina also discuss RevOps, Andela, and Andela's onboarding programs and the departments involved in them.

A common misconception regarding sales teams is that they ignore rejections and try to sell at any cost. But, modern-day and high-quality sales departments don't fear rejection. Instead of trying to sell, they focus on understanding the client's needs and challenges and demonstrate that they are trustworthy partners.If you aspire to have such a sales team, you need a leader who understands that employees need to pause and take a breath to perform well and deliver the desired results. You also want your employees to be courageous. In this episode of Taking the Lead, our host Christina Brady welcomes Kim Mirazimi, Senior VP, Commercial Sector at 3Pillar Global. Kim and Christina discuss courage in the workplace. Kim explains that being courageous means being intentional, well-prepared, and curious. She also reminds us that we are humans and encourages everyone, especially those in sales, to not be afraid of asking questions and admit that they are wrong. It is the only path, Kim says, to professional growth. 

There are many processes and structures in a business, and they're the backbone that holds the organization together.But alignment is the secret sauce of success, so you need to ensure that everyone is aligned with the north star of your business.In this episode of the Taking the Lead podcast, our host Christina Brady welcomes Renee Psenka, Head of Revenue Operations at RudderStack. They chat about the key qualities of good leaders, why there's no such thing as bad ambition, and how to align your teams.

Even though there are more women in leadership positions or starting their own entrepreneurial journeys, the fact remains that the fight for gender equality is still going on. Further, recent US events like the overturning of Roe v. Wade highlight how much more progress still needs to be made. Therefore, it's up to all of us to empower women to raise their voices and join forces for a better and more equitable world. In this episode of Taking the Lead, our host Christina Brady welcomes Amy Volas. Amy is the founder and CEO of Avenue Talent Partners. The two discuss the position of women in today's business world. Amy shares her career path and why she prefers being an individual contributor rather than a leader. They also touch on the idea of success in the public and private sphere and conclude that standing up for what you believe is right creates better opportunities for everyone. 

Startups are built for fast and consistent growth, and everything you do must be planned.But sometimes, it's hard to adapt to the changes that happen pretty quickly in a startup. For example, it happens that you need to hire 50 people at once and adding so many people to your team can lead to chaos.Kristen Habacht, President and COO of Shogun, points out that sometimes it just looks like you need more people; so, she advises a detailed analysis to ensure that you have a solid foundation for acceleration.In this episode of Taking the Lead, Kristen describes her journey from an office manager to becoming a female president and COO of a tech company. Kristen and our host Christina Brady get into constant changes in startups and how to adapt to them, employment in a fast-growing startup, and the relationship between PLG and sales. They also discuss how to properly incentivize a new business rep and the importance of looking at your mix of the comp to base.

Enablement-related roles are growing in popularity, and people are increasingly becoming interested in the field. But, not many know what this role involves and the requirements you must meet to land it.Therefore, it is critical to familiarize yourself with those who have already paved the way to becoming enablement professionals by helping others reach their career goals.Lauren Goldfinger, a shared services enablement manager at Salesloft, joins host Christina Brady in this episode of Taking the Lead. The two discuss what the enablement role involves, how companies and especially leaders should approach employee training, and how to go from a good to an excellent manager by acquiring proper coaching skills. ''One of the most important pieces of a leader's job is coaching. It is also often the first thing they don't do [because] of time and priority and commitments and resources. But it is critical. And there is so much data that supports how well teams perform, how much better teams and individuals perform when they are being coached,'' concludes Lauren. 

Being a salesperson is an emotional rollercoaster. And when things don't go your way, or you struggle to make a sale, you will be tempted to ponder on whether you're really cut out for a career in sales.However,  once you master these crucial sales skills, you will be unstoppable.In this episode of the Taking the Lead podcast, host Christina Brady welcomes Jennifer Ives, a founder, advisor, and board member. They chat about the most critical tips for making it in sales and how to embrace your curiosity and build professional resilience.

When the COVID-19 pandemic began, the world had to adapt to a new way of life and work. Remote work has become commonplace, and both companies and employees are facing many new challenges. Mutual trust has become very important, and companies have been looking for ways to drive the engagement of their employees.Even before the pandemic, so many organizations struggled to hire someone for entry-level positions. But a lot of companies don't accept retail experience as one of the entry points, even though retail could be great preparation for a job in sales. In the new episode of Taking the Lead, Christina Brady welcomes Gianna Scorsone, the Head of North America at Aircall. Christina and Gianna get into why retail is a good starting point for a sales job and discuss the importance of creating more empathy in the workplace. 

One of society's most complex problems is mass incarceration. And contrary to popular belief, incarcerated people can also be talented, motivated, and capable individuals who are ready for the opportunity for a thriving career — in technology, for example. They need support, inclusion, and a second chance.But many tech companies don't hire folks with prison backgrounds, and as a result, they often miss out on really good candidates.In the new episode of Taking the Lead, Christina Brady welcomes Kate Leidy, the CEO of Strively. Christina and Kate talk about reducing prison recidivism, the similarity between tech salespeople and those in the prison system, and also the importance of making space for the previously incarcerated because they can be an incredible asset to the tech industry.

In this episode of the In The Club Podcast by Club Colors, John features Christina Brady, Chief Strategy Officer at Sales Assembly, along with Club Colors' own CDR Supervisor Giancarlo Amador.Christina talks about the psychology in sales. She discusses how communicating with people is a true benefit for reps and leaders alike. In Sales Assembly, Christina shares how they focus on foundational skills which are agnostic of industry.She also shares her experience in sales and the nuggets of wisdom she's picked up along the way. She addresses leaders too: communicating with reps using their preferred language is a mentorship opportunity to nurture. HIGHLIGHTSA sales culture of inclusivity that recognizes everyone's expertiseSales Assembly provides foundational skills-based trainingGrit in sales is learning to fail forwardFor leaders: Learn people's communication stylesSelf-awareness: Move forward despite your flawsQUOTESChristina: "You can never understand foundations enough. If you have to decide between the two, always pick building the foundation first. Otherwise, you have a roof on know-hows."Christina: "The best sales reps in the world have missed a month, have missed a quarter. Me included. It's knowing that that's coming, not pretending that it won't, but when it happens, you learn from it. Kids can't walk without falling down. They can't."Christina: “Sugar is an ingredient in hot sauce, and what I mean by that is that everybody has a way that they like to be interacted with and it actually comes down, I'm going to go back to psychology, it actually comes down to the fact that the way that you interact and interpret messages from a communication standpoint is actually developed in the brain between ages zero and three.”Christina: "Everybody has this core way that they want to be communicated with. The best leaders in the world don't try to guess what that is. They ask."Christina: "You have to find the way to show your people that you care about them by digging deep so that when you have to challenge them, it comes down to thank you for doing that. Thank you for having the hard conversation because other people don't know me well enough to do it."Connect with Christina by following the link below:LinkedIn: https://www.linkedin.com/in/christinapbrady/

Women are more than capable of managing teams and leading companies. And without a doubt, we need to have more women at executive tables. But no matter their gender, age, or race, all leaders need to have an executive presence and truly show up as leaders when they walk into a room.In this episode of the Taking the Lead podcast, our host Christina Brady welcomes Christine Rogers, the President and COO of Aspireship. They talk about why sales is not for everyone, how to stay true to yourself while moving up the company ladder, and what are the main issues with having a lack of diversity at the executive table.

Hiring new people has become one of the most challenging tasks for a company. Given how incredibly competitive compensation plans have become, it's hard to chase talent as they're ready to turn down any offer that doesn't meet their needs.However, should compensation be the determining factor for a candidate? Even if compensation plans aren't as convenient as expected, candidates should look at the opportunities available at the company and how they can use them to gain valuable experience in the field, whether it's sales or something else.In this episode of Taking the Lead, Christina Brady welcomes Amber Smith, the VP of Small Business & Mid-Market Sales at InsideView (a Demandbase company). They get into the challenges of hiring talent, how compensation plans impact the candidate's decision while choosing a company, the importance of chasing opportunities, and other ideas concerning hiring and paying employees today.

Christina Brady is the Chief Strategy Officer at Sales Assembly. On today's episode we start by discussing the biggest challenges companies face in scaling revenue. We then shift gears and dive into the topic of certifications. More specifically, this idea gets revived every few years, should there be standardized certifications for salespeople? Like licensing exams that exist for CPAs and for lawyers. Finally, we talk sales cycles. Data suggests that the average deal cycle in B2B tech is transitioning from 60 days to 75-80. Christina and I dig into this and explore what these longer and more involved sales cycles mean for sellers and sales leaders. More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World's leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

In almost all companies, there are top sales representatives who are also capable of leading teams and achieving excellent results in their field. They not only know how to position the company and create qualified potential clients, but they also have the skills to build trust within their teams.But most sales representatives do not know how to reach the position of leader (even if  it is handed to them), and they are often afraid to take the next step. Should I ask for a promotion? Am I even ready for that kind of responsibility?In this episode of Taking the Lead, Christina Brady welcomes Michelle Pietsch, the VP of Revenue at Dooly. Christina and Michelle get into how to get to your desired position and advance in your career and emphasize that the most important thing is to work meaningfully on your development path.

The comfort zone is our worst enemy, and most of us decide to settle for less because we fear being rejected by a company we want to be a part of. But, being in a place where you don't feel valued can do more harm than facing failure. Therefore, every time we think there's no way to accomplish more, we should look for examples of successful individuals who once were where we are now. In this episode of Taking the Lead, our host Christina Brady welcomes Debra Senra,  the Head of Sales and CS at ThreeFlow. In this insightful and inspiring conversation, Debra shares her professional experience and how she fought gender inequality. She also explains how to ask for what you deserve without jeopardizing your position, and how even lousy advice can help you grow. 

Like Gina and Susanna, today's guest was a student of the arts. Christina Brady, speaker, executive coach, and Chief Strategy Officer at Sales Assembly, had her sights set on Broadway or a hit sitcom. But life had other plans, and tragedy struck. When the waves of loss and grief come, you can find yourself getting pulled under, or summon all your strength and resolve to rise to the top, and that's just what she did. The conversation gets deep when discussing the failure of organizations and people to fully understand the toll and timeline of grief, and the inadequacies of dealing with mental health. Christina talks in depth about how she and Sales Assembly help businesses to scale through support, training, focused onboarding, and detailed and intelligent methodology. She strives to help those in the tech world to have the resources and support that she wishes she had when she was in their position. Learn more about Christina and Sales Assembly Come and grow with Sales Gravy More about Gina Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic Gina is a Master Sales Trainer for Jeb Blount's Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. “Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Shopping for a new tool requires the attention of several departments within the company — marketing, sales, and customers. And the same goes for the piloting, implementation, and trial of a tool. As a rule of thumb, all departments must be aligned to create a coherent strategy, which is the key to accomplishing any goal.But is it necessary to plan and create a thorough annual plan to achieve good alignment between teams? Or is it enough to craft a list of primary goals and observe it from various standpoints?In the latest episode of Taking the Lead, Christina Brady welcomes Esther Friend, the VP of Sales Efficiency and Transformation at Five9. They get into the piloting phase of tool evaluation, creating alignment between teams, the role customer feedback plays in tool improvements, and other such aspects relating to tool acquisition and assessment.

Women have proven time and again that they can be equally good leaders as men. They are able to demonstrate strong leadership skills, make bold decisions, and boost company performance. But being a female leader often comes with some significant challenges, such as getting interrupted, spoken over, or feeling excluded.In this episode of the Taking the Lead podcast, our host Christina Brady welcomes Jenni Dettman, the Vice President of Marketing at DZS and a powerful female leader. They get into the issues women encounter at the workplace and discuss ways to overcome them and come out even stronger. In addition, they chat about self-awareness, adaptability, and authenticity as key aspects of being an inspiring leader.

Podcasts have become a key part of marketing strategies and are a proven way to connect with a specific target audience. But, a podcast is more than just an item on your content checklist. It's also a valuable learning resource both podcast hosts and their listeners can benefit from.Therefore, if you are thinking about entering the exciting podcast space, don't hesitate to invite people that you can learn from as a host. Yes, you should provide value to your audience and give them content that will make them come and stay, ultimately converting your listeners into customers. However, you should also use your podcast to grow as an individual and enrich your very own skills.In today's episode of Recorded Content, Justin Brown revisits a couple of previous episodes where his guests were Jen Kern of Qu, Christina Brady of Sales Assembly, and Josh DeTar of Tyfone. The three are also podcast hosts aspiring podcasters can use for inspiration.

You'll find a lot of companies advocating for gender equality and stressing the importance of having women within executive roles. But the reality is a bit different. Although women are present in the C-suite, tech is still a male-dominated industry.It is time for us to go beyond talking about equality in the tech space and take concrete action towards achieving it. As our guest says, “...promoting women leaders is not about replacing men; it is about adding talent, perspective, skills, abilities, experience, and value to the industry.”In this episode of Recorded Content, our host Justin Brown chats with Christina Brady, the Chief Strategy Officer at Sales Assembly, and the host of Taking the Lead, a show about female leaders in the tech space.Christina shares her story about Taking the Lead and pinpoints things she has learned since starting a podcast. Justin and Christina also discuss what makes a podcast successful and why relevance is an essential component.

Enterprise Sales Development with Christina Brady

Chief Revenue Officer is one of the newest roles in the C-suite range. Since they're responsible for generating revenue and driving growth, their job is to bring sales and marketing together to ensure customer success.But most CROs struggle with the customer experience piece of the puzzle and rely only on the efforts of their sales and marketing teams to drive revenue. In this episode of the Taking The Lead Podcast, our host Christina Brady welcomes Mary Ward, the CRO of Athennian, to discuss the challenges and perks of being a CRO. They get into how CROs can bring marketing, sales, and CX together, why this holistic approach to revenue generation is so effective, and the best ways to help these teams work towards their common goals.

Do you love your job? If the answer is anything but a firm yes, we suggest you listen to this uplifting episode of the Taking the Lead podcast… and even if it is a “yes” check it out anyway! Today's guest is Nanette George, a pioneer in career changes. But you know what? She is happy and thriving. So if you want to feel the same way, tune in to hear what she has to say.Nanette is the Director of Product Marketing at Comet. Prior to that, she was the Senior Manager of Product Marketing at Oracle and Senior Marketing Manager at Cloud Factory and is also launching her own podcast soon. Nanette says that over the years, she's learned how to leverage all her skills from all these different experiences and go after what she wants in business. Now she wants to help others do the same, discover their North Star, and make that career change they've been dreaming about for so long.In this episode, our host Christina Brady and Nanette chat about the role of curiosity in finding your dream job. How to stand out from others and where to start when you want to make a radical career change.

People tend to express one personality at home and another at work. However, it sometimes makes us fake our true selves and pretend we are something we are not. Is there a way to overcome that obstacle and achieve a true work-life balance?Angela Earl is the VP of Global Marketing at RFPIO Inc., and she believes the key to achieving a flawless work-life balance lies in picking up the pieces of each and integrating them in both spheres. She encourages executives to be who they are at work, be vulnerable, and take a break when things become overwhelming. That way, their teams will be encouraged to do the same.In this episode of Taking the Lead, our host Christina Brady introduces us to Angela Earl. Angela reveals the secrets of maintaining a perfect balance between personal and professional life, especially in the COVID-driven environment.

In today's episode of Taking the Lead, our host Christina Brady has an interesting conversation with Gabriella DeFlorio, the Co-Founder and CEO of Prelay. They talk about things you can and can't control in life and explain how important it is to find balance.Gabriella explains what it takes to become an entrepreneur, how to find a great business partner, and points out that luck is very important for success. But, of course, there's much more you'll need to become an entrepreneur and run a company.During this insightful interview, Gabriella remembers her path through the industry and provides us with great pieces of advice on how to pave the road toward your dreams. She thinks it's important to be disciplined, emphatic, and aware of your strengths.

How fluent are you in Customer Success? We could all be a little better no matter what line of the business we're in. And most companies have different approaches and definitions regarding this CS.Luckily, some people have proven to be experts in the field, and it's our pleasure that one of them is with us today. Meet Romaine Buck, the VP of Customer Success at Articulate.With over 20 years of experience in CS, sales, account management, and recruiting, Romaine is a professional you would want to run to if you need advice regarding business growth.In today's episode of the Taking the Lead podcast, Romaine joins our host, Christina Brady, to discuss the most common misconceptions regarding customer success. Romaine also shares details from her prolific career, encouraging women not to be afraid to raise their hands, ask questions and show how amazing they are.

The universal key to success does not exist. One's aspirations don't necessarily correlate with the desires of others. People have different goals, and if someone is content with their current job position, business leaders should show understanding and support.On the other hand, those who show interest in climbing the career ladder should not be afraid to ask for feedback. Therefore, fruitful business relationships depend on open communication.Anna Talerico is an operating partner at Arthur Ventures. She is our guest today. Anna is also the co-founder of SaaSX and the advisor for Founders Advisors. In today's episode of the Taking the Lead podcast, Anna and our host, Christina Brady, discuss the importance of mastering the skill of managing up. As our guest explains, those who want to prosper need to understand their company's modus operandi. They also talk about women's position in the business world. Diversity is such a powerful word these days, but we should not stop there. Women should free themselves from imposter syndrome and not be afraid to ask for what they deserve in the business space. 

What's it like to work in Silicon Valley, especially as a woman? Jenny Coupe, the VP of Global Revenue Marketing at ActiveCampaign, shares her experience of being a part of Silicon Valley during the nineties. She explains that Silicon Valley has a special vibe and culture and that she would do some things differently if she could turn back time.Jenny has a Bachelor's degree in political science and philosophy, but she ended up being a marketer when it was all said and done. She thinks that innovations aren't always promising, mainly when companies tend to innovate without a particular purpose, but believes in companies with progressive cultures, where people can be their true selves, regardless of their skin color or sexual orientation.In this new episode of Taking the Lead, Jenny Coupe and Christina Brady discuss the impact COVID has had on companies, whether the salary depends on the cost of living in these circumstances, the future of Silicon Valley careers, and other exciting topics.

The role of a leader consists not only of guiding their team professionally but also of empowering them to make progress in their personal life. What leaders must recognize are the roles that skills and habits have in shaping work culture. That way, they can pave a path for a better, more inclusive culture.Roquita Williams is a fantastic female leader and a professional speaker with over 25 years of business experience. As a keynote speaker at Habits at Work, Roquita sees habits and skills as two different yet equally important concepts that encourage the creation of a healthy, inclusive culture at the workplace.In this episode of Taking the Lead, Christina Brady and Roquita Williams discuss the key differences between skills and habits and other concepts that foster diversity, equity, and inclusion. Besides, Roquita defines the four key habits every culture should possess in order to achieve revenue goals - giving and receiving feedback, listening emphatically, posing the right question, and telling stories to change minds.

In this episode of the Taking the Lead podcast, Christina Brady introduces Anna Baird, the CRO at Outreach. Anna is an amazing woman with an astonishing resume. Before coming to Outreach, she was the CFO responsible for providing financial and strategic leadership at Livongo Health. Anna was also the President & CFO of RadiumOne and CFO & Head of Operations at SAY Media.Anna loves software and B2B SAAS tech. She is passionate about developing solutions and helping people improve their businesses. She is aware of the changes caused by the COVID-19 pandemic and believes companies must focus on buyers, their needs, and purchasing strategies. Vendors should be partners with their customers. Anna and Christina also talk about the time to value. Many products and services take time to mature, and it seems hard to evaluate their value at an early stage. However, interlocutors agree some things can happen in those early stages that can show whether the product or service is right for you as a customer.Throughout the whole conversation, Anna emphasizes the importance of taking risks. She believes in joint action and embracing possibilities whenever they show up in front of you. 

Want to see future episode highlights? You can add us on Linkedin here.Key talking points:- How to sell your product to customers on a sales call - Qualities of a good leader and how to be truly great in any role - Running productive one-on-one meetings with your employeesCheck out how Sales assembly works: https://www.salesassembly.com/About Christina:Christina is the President at Sales Assembly with 15+ years of overall sales experience, and 10+ in leadership for B2B Tech companies. She has a proven track record of leading organizations to growth & profitability through creative, strategic, and targeted global and domestic sales. Christina has a genuine passion for building culture, coaching & developing leaders, and producing top-performing sales teams across small to enterprise organizations in various industries. On a daily basis, she is energized by the opportunity to help companies of all sizes scale, at scale.

It may not be common to see a brave, educated, and immigrant woman in the tech field. Her bravery reflects in chasing her dreams and making tough decisions despite the struggle of being in a foreign country, far away from home. What is the position of Mexican women in tech? How do they overcome common fears and obstacles?Lorena Morales, a VP of Marketing at Go Nimbly, shares her incredible story of coming to the USA and becoming the VP of the first revenue operations consultancy. She reveals the common gaps within companies, especially now, during the pandemic and the most viable problem solutions. She also focuses on CRM and tool creation, including the most common mistakes people make during the process.In this episode of Taking the Lead, our host Christina Brady and guest Lorena Morales discuss the struggle of being a woman in a foreign country, especially in terms of finding a job. Lorena also reveals a defining moment in her life and how education helped her deal with unpleasant situations and difficult questions.

What are the top challenges faced by sales, sales enablement and customer success leaders in 2021? When you run one of the largest peer groups and resources for these leaders and practitioners, you learn every week what's most concerning and what to do to solve each. In this interview with Sales Assembly 's President Christina Brady we reveal what she is hearing every week as to the top challenges this year and what you can do to help address each. https://www.linkedin.com/in/christinapbrady/ #salesleadership #digitalselling #salestransformation #salesenablement #customersuccess #CSM

The tech industry is a male-dominated place, but it shouldn't make women less eager to enter this field. Young girls should be motivated and empowered to choose this path, which would result in an increase of women in technology in the next ten to fifteen years.Rita Patel Jackson is a versatile woman whose goal is to keep empowering other females to follow their dreams and overcome the fear of public speaking. She used to work for great companies, including IBM and GE Healthcare. The rich experience she has gained has helped her excel in what she does now - product marketing.In this episode of the Taking the Lead podcast, Christina Brady and Rita Patel Jackson talk about women's position in technology, what young women need to be heard, and how marketers and sales teams should join their forces towards a common goal - the customer.

The generally accepted practice in revenue department at scaling organizations is a career roadmap of SDR > Account Executive > Senior Account Executive, etc. But why then do so many SDRs fail to succeed when they become AEs? And what role do companies play in setting them up for success? Christina Brady has seen the good, the bad, and the ugly as a former Head of Sales at Groupon and Glassdoor. In her role of President at Sales Assembly, one of her focuses is making sure companies successfully execute this aspect of scale. She steps to the mic in this week's episode to discuss how to find the right people, what companies should be doing for their employee roadmap, and what makes the transition to AE smooth and successful for everyone.Find Christina online:LinkedIn: https://www.linkedin.com/in/christinapbrady/Find Sales Assemby online:https://www.salesassembly.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Engagedly, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

Do you connect with your people even when you are forced to be disconnected? 6 questions. 7 minutes. Pure insights. Episode 142: Successful business leaders connect with their people, even in times when they are forced to be disconnected. Wise words from Christina Brady, President of Sales Assembly.

Listen to this beautiful story about a little Bunny named Sally, who decides one day that she'd like to travel the world and see what amazing adventures await her! Enjoy ❤