Podcasts about abt framework

Sure, you can tell your story. But what happens when you're not in the room? Are people sharing a story about you that doesn't quite fit?  I bet you can see it now.  There's someone who believes in you. They love what you create. They want to advocate for you. But when the moment comes to share your story? They fumble. They either say nothing… or say the wrong thing. Now you're getting opportunities that sound nothing like you—or worse, no opportunities at all. Yikes!  In this episode, I show you how to fix that. I walk you through how to equip your biggest fans to tell your story in the right way, to the right people, in the right rooms.  The key? A simple tool called the ABT Framework (And, But, Therefore)—which I first learned from Park Howell back in Episode 101. When you use it well, your personal brand doesn't just sit quietly waiting for the next introduction—it starts working for you, everywhere.

Can you communicate with compelling clarity every time you speak or share a story?  Or do you feel your words sometimes fall flat, and crickets are all you're getting back from your audience?  If you fall somewhere in between these two places, then you're not alone.    We all want to communicate better- whether it's at work or in our personal lives.   We want our messages to be powerful and impactful, and come through with clarity.   But sometimes, that's a little tricky to achieve.  So what can we do?  That's where my guest, Park Howell comes in.   In this episode, Park introduces us to the ABT (And, But, Therefore) framework which won't just bring you clarity but compelling clarity.   It'll bring compelling clarity to your story, to your message, to your personal brand, your presentation, to any way you need to connect in a more powerful way and truly communicate who you are and what you create.   By the end of this episode, you'll feel equipped to communicate to any audience in a way that increases your ability to connect, build influence, and drive positive action.  If you've been a Reframe to Create listener for any amount of time, you know just how important this is, especially as you invest more effort in learning how to go beyond creating with your gifts but also being able to own and tell powerful stories about what you create.   This is the key to getting paid to be you and compelling communication is the way there! Tune in and get ready to put this framework into action for immediate results!  About my guest:  Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award Winning, 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell. He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.   Course: The ABTs of Storytelling™ by Park Howell    Connect with Park:    Linkedin.com/in/ParkHowell Twitter.com/ParkHowell Facebook.com/Park.Howell Instagram.com/ParkHowell YouTube/BusinessOfStory About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

We got lots of nice people who send us nice emails about how they have been using the ABT Framework in communication. Laura Shields from Brussels, with her Red Thread project is a great example. In her case, she sent such a cool email we begged her to join us on the podcast for a little chat which led into strange and elusive concepts like "concising." Randy Olson https://x.com/ABTagenda Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/ Laura Shields https://www.redthreadeu.com/blog/ https://www.linkedin.com/in/laurashieldsmediatrainer/  

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you use storytelling to connect with prospects and clients? Many agency owners know how to share great stories but use them to talk about their agency capabilities. Instead, today's guest says we should use stories to connect with potential clients, creating content that resonates and engages them. Today's featured guest is a creator of powerful brand stories who helps his clients understand the value of starting with a strong story framework. He believes clarity beats creativity when it comes to standing out in today's market. Tune in to learn about his transition from agency life to consulting, teaching, and speaking on the power of story. Park Howell is an EMMY award-winning business storytelling coach at The Business of Story. He is also a story strategist, keynote speaker, and podcaster known as the world's most industrious storyteller. He started as an agency guy, founding his agency Park & Co. in 1995, and then the digital era compelled him to transition to storytelling and the creative arts. He discusses the valuable lessons learned while working with small and midsize agencies and how his unique background and insights into the power of story have shaped his career and approach to creativity. In this interview, we'll discuss: How clarity beats creativity in today's marketing. The ABT Framework. Selling to emotion, not logic. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Embracing Storytelling in a Noisy Digital World Park always knew he wanted to use creativity to make a living and advertising seemed like the perfect vehicle to access what he calls the commerce of arts. After studying music theory and communications at Washington State University, he worked for several small and mid-size agencies in different roles including writer, account executive, media planner, and more. At the time, he believed that the key to financial success was working for the big agencies. However, in hindsight, it was working at these smaller agencies and learning from so many sides of the business that gave him the experience he needed to launch his own agency in 1995. Park opened a traditional advertising agency, which is what he knew, and found himself at a loss once the digital era kicked in and changed everything. The traditional way was no longer working and Park started to look for ways to communicate in the new, noisy, digital world where the masses were becoming the media. His search for effective communication strategies led him to delve into the principles of storytelling, as taught in film schools. He discovered that Hollywood had mastered the art of engaging audiences in ways that traditional advertising had not. Seeing the power of storytelling, he realized very few people knew how to use these proven frameworks and started teaching his clients how to master this skill. As his clients experienced success, new opportunities arose, including a teaching position in storytelling at the University of Arizona. Over time, Park realized that he had evolved beyond his identity as an 'ad guy' and was embarking on a new journey as a teacher and coach. Clarity Beats Creativity in Today's Marketing Most agencies never really get storytelling and stick to exposing their audiences to death. According to Park, the emphasis on creativity in advertising no longer suffices now that it is not as exclusive as it used to be. Nowadays, creativity has become democratized as users create hysterical and clever memes all the time, which makes it harder for agencies to stand out on creativity. Instead, clarity has taken precedence, offering a more effective means of connecting with audiences. If you're not using the proper frameworks in communication then you're not creating the clarity to stand out and really move the needle. Clarity in storytelling means distilling complex ideas into digestible and relatable narratives. Every sale is a fictional story you get the client to buy into and then are expected to deliver on. Many agencies claim to be great storytellers, yet they often overwhelm their audiences resorting to an endless stream of exposition, failing to create a meaningful connection. Park advocates for the use of narrative frameworks that enhance clarity. Personally, he prefers to use the "and, but, therefore" structure, which helps simplify storytelling process and ensure that the message resonates with the audience. What is the ABT Framework? And - a statement of agreement, the setup or act one of any message. This statement of agreement should be written from the audience's point of view and demonstrate you understand them and appreciate what they want. But - after establishing agreement, the narrative must introduce a conflict or problem knows as the ‘but'. This element serves as a plot twist that captures attention and resonates with the audience's frustrations and challenges. Therefore - this presents a solution or a vision for what life could look like if the audience addresses the identified problem. This part of the narrative not only inspires hope but also encourages action, whether that means purchasing a product or engaging with a service. Many brands fail to connect with their audiences because they focus too heavily on their own narratives and offerings, rather than positioning their messages from the audience's perspective. By shifting the focus to the audience and employing the ABT framework, brands can create narratives that resonate on a personal level, fostering a sense of connection and loyalty. Simplifying Storytelling for Maximum Impact Park believes people often fall into the trap of selling to logic when instead they should be selling to emotions. Consumers often make purchase decisions driven by emotion, so appeal to that first and foremost and then justify the purchase using logic and reason. To create compelling narratives that resonate on an emotional level, ask yourself: 1. What does the client want? 2. What do they want to avoid? 3. Why should they listen to you? For instance, rather than starting with a statement about the brand's greatness, the narrative should begin with the audience's needs and challenges. Agencies like Venable Bells Partners and companies like Patagonia and Nike exemplify using storytelling to highlight customers' pain points and highlight an experience or an outcome instead of a product to great success. The truth is people mostly don't care about your agency or your offering. They care about what's in it for them, which should serve as a wake-up call for marketers who may be overly invested in their own narratives. While there is certainly a place for showcasing your expertise and credentials, framing the conversation around your audience's desires and challenges will foster a more engaging and relatable message. Good Problems vs. Bad Problems: Redefining Agency Focus Having recently read The Subtle Art of Not Giving a Fuck by Mark Manson, the main takeaway for Park and what he advises agency owners to do is to look at life as a series of problems and focus on the "good problems" while minimizing or eliminating the "bad problems." This distinction is crucial for agency owners and professionals seeking to thrive in their respective fields. To effectively get the bad problems out of your life takes real focus on what you do, what you're good on, and what you like to do. Bad problems arise when you're not focused, have clarity and try to be too many things at once, which likely leads to burnout. On the contrary, when you're solving good problems aligned with your agency's strengths and market niche you'll feel a sense of flow and the work becomes not just a job, but a fulfilling endeavor. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Park Howell, host of Business of Story Podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business. Park Howell teaches one of the most powerful tools in storytelling: the And, But, and Therefore (ABT), going through the science behind it and how you can start crafting great stories and communicate more powerfully through the use of this framework. He also shares examples of ABT in history and pop culture and how they shaped and are continuing to shape our world as we know it.  Some highlights:-How growing up in a large family impacted Park Howell-What led Park Howell to the world of marketing and, eventually, the business of storytelling-On learning how to tell great stories and “studying” alongside his son in film school-And, But and Therefore: The DNA of impactful stories-Park Howell gives a Crash Course on ABT-Learning to spot ABTs, from Abraham Lincoln's Gettysburg address to Carly Rae Jepsen's Call Me Maybe-Park Howell's ‘horror story' exerciseMentioned:-Robert Bies, professor and founder of the Executive Masters in Leadership program at Georgetown's McDonough School of Business (Listen to Robert Bies's Partnering Leadership podcast episode here)-Randy Olson, scientist, filmmaker and co-author of The Narrative Gym for Business-Red Ogan, founder of Wenatchee Petroleum -Joseph Campbell, author of The Hero's Journey-Yuval Noah Harari, historian and author of Sapiens: A Brief History of Humankind-Christopher Lochhead, category designer and author-Robert McKee, author, lecturer and story consultant-Abraham Lincoln, 16th U.S. President-Edward Everett, former United States Secretary of State-Ernest Hemingway, novelist, short-story writer and journalist-The Writer's Journey by Christopher Vogler-Bill D. Moyers' PBS Special with Joseph Campbell-Power of Myth, conversations between Bill Moyers and Joseph Campbell-Houston, We Have a Narrative by Dr. Randy OlsonConnect with Park Howell:Brand Bewitchery on AmazonThe Narrative Gym for Business on AmazonPark Howell on LinkedInPark Howell on TwitterPark Howell on FacebookBusiness of Story WebsiteBusiness of Story CoursesConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help you overcome the villain of boredom and enliven your communication. If you're curious to unlock this powerful tool and make your stories unforgettable, visit businessofstory.com/abt. With nearly 40 years of experience in advertising, branding, and marketing, Park Howell is a seasoned expert in the storytelling arena. As the founder of an ad agency for two decades, Park has mastered the art of intuitive storytelling, recognizing its pivotal role in audience connection. Park's practical insights into storytelling structures and his development of the ABT (And, But, Therefore) agile narrative framework provide valuable tools for business professionals and marketers aiming to elevate their communication strategies.In this episode, you will learn how to:Master the Evolution of Storytelling in Marketing to stay ahead of the game.Implement the ABT Framework for Effective Communication and see your message resonate.Achieve Differentiation through Clarity and Authenticity to stand out in a crowded market. Hosted on Acast. See acast.com/privacy for more information.

Park Howell is called The World's Most Industrious Storyteller helping businesses grow by as much as 600% using his three proven storytelling frameworks. He is the host of the popular Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, which Feedspot named the #1 business storytelling podcast for 2022. He wrote Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and his latest book, The Narrative for Gym for Business: Introducing the ABT Framework for Business Communication and Messaging. Park is a sought-after international speaker who helps leaders excel through the stories they tell. Park's Books: https://www.amazon.com/stores/author/B09CX52WZY Park's Podcast: https://businessofstory.com/podcast/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:13) The call to adventure (02:12) Tool: Identifying the antagonists (04:20) Technique: Embracing obstacles in storytelling (08:48) Tool: Identifying emotional promises and gifts (10:59) Tip: Build a storytelling culture (12:50) Technique: Crafting compelling anecdotal stories (15:54) Technique: Overcoming the fear of storytelling (18:14) Tip: Celebrating wins on the customer journey (21:49) Tip: Virtuous cycle of engagement (24:37) Technique: Articulating brand purpose (28:25) Tip: Building repeat business and rituals (30:47) Technique: Becoming a better storyteller (32:01) Conclusion

Park Howell is called The World's Most Industrious Storyteller helping businesses grow by as much as 600% using his three proven storytelling frameworks. He is the host of the popular Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, which Feedspot named the #1 business storytelling podcast for 2022. He wrote Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and his latest book, The Narrative for Gym for Business: Introducing the ABT Framework for Business Communication and Messaging. Park is a sought-after international speaker who helps leaders excel through the stories they tell. Park's Books: https://www.amazon.com/stores/author/B09CX52WZY Park's Podcast: https://businessofstory.com/podcast/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:14) Tool: The Story Cycle System (07:32) Tool: The hero's journey (13:28) Tip: Raise the stakes and understand the audience's emotional wishes (19:02) Tool: The disruption phase (21:46) Tool: The ABT framework (24:08) Tip: Case study: Used car dealership in Canada (26:39) Tool: ABT framework's ubiquity (27:21) Conclusion

This is a deep dive into storytelling, narrative and evolution with Dr. Randy Olson. Randy Olson is a Scientist, filmmaker and developer of the ABT Framework, a simple tool helping scientists, doctors and entrepreneurs tell better stories. You can find more on http://abtframework.com/randy-olson/ In this conversation we cover topics like: - Why stories catch our attention - What the forces of good narrative are - And how the ABT can help us become better storytellers 0:00 Intro 1:27 The most important question in communication 4:00 What is the ABT? (And how does it help with this question)? 7:10 Journalism vs. Storytelling 9:00 Why the first act is going extinct 12:00 Films vs. books (Literal vs non-literal) 17:34 The Impact of Social Media 19:36 The 3 Forces of narrative 21:25 The definition of narrative (& Joseph Campbell) 23:40 We are problem-solution animals 27:30 The ABT & 3 act structure 28:20 Hillary Clinton and the Lack of narrative 31:30 Obfuscation in medicine 34:20 The narrative spectrum 37:28 the first act is going extinct 42:00 How the ABT can help 45:23 Its ALL about the Context 47:12 MAGA is a therefore 49:29 The ABT and South Park

0:00 Introduction 2:20 Why Storytelling for Business? 6:28 Parks first Story Client 13:05 "Your brand is the story people tell when you are not in the room" 14:18 The ABT Framework for Storytelling 17:13 Example of Client ABT 18:26 How does the ABT improve Marketing? 21:47 A powerful example of the ABT in action 24:00 Anecdotes vs. narrative 25:50 How to tell good Anecdotes 30:45 Story needs conflict 33:32 How to use Story & Anecdotes in Marketing This conversation with Park Howell shows you how to use Storytelling to grow your business. Park Howell is the host of The Business of Story Podcast (the #1 business storytelling podcast in the world) and a story consultant to major companies. You can find him here: https://businessofstory.com/ In this conversation we cover topics like: - How Park has helped businesses grow by more than 600 percent. - Why he has fallen in love with the ABT framework - And how people who hate marketing can use stories. 0:00 Introduction 2:20 Why Storytelling for Business? 6:28 Parks first Story Client 13:05 "Your brand is the story people tell when you are not in the room" 14:18 The ABT Framework for Storytelling 17:13 Example of Client ABT 18:26 How does the ABT improve Marketing? 21:47 A powerful example of the ABT in action 24:00 Anecdotes vs. narrative 25:50 How to tell good Anecdotes 30:45 Story needs conflict 33:32 How to use Story & Anecdotes in Marketing

John Roome is a World Bank director who took part in ousr ABT training program last year both at the retreat in Nepal in September then the full ABT Framework course in the fall. As he tells about in this interview, he heard the details on the ABT, asked some tough questions to “kick the tires,” then immediately set to work using it to craft 90 videos that summarize the World Bank work in various Asian countries which you can view here: http://abtframework.com/the-john-roome-world-bank-abts/ Randy Olson  https://twitter.com/ABTagenda ​Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Telling your client's true and powerful mitigation story is the most important part of sentencing.  But we lawyers are never taught how to do it right.  The bigger problem is, a lawyer's failure to take control over the narrative can lead to disastrous consequences on the big day. Therefore, we need expand our horizons and learn from story professionals inside AND outside of the legal world.  Park Howell is exactly that guy. Park is a brand storytelling strategist and keynote speaker. He is the creator of the Business of Story Podcast, recently ranked the #1 business podcast in the world by Feedspot.  He is the co-author of the Narrative Gym for Business (a companion book to my Narrative Gym For Law) among other great works.   In this episode, Park brings his business/marketing storytelling acumen to make narrative concepts relevant and real to our legal community.  And, perhaps most fun, the two of us of spend a lot of time geeking out on what we can learn from  our favorite (and not so favorite) movies and TV shows!   IN THIS EPISODE:   How to focus on the true hero of your criminal defense story; Great examples from the marketing/business world lawyers and clients can apply in their persuasive advocacy; The “And, But, Therefore” narrative framework; The beating heart of narrative:  “find the hurt, amplify the pain, heal the wound” – what it means and how to do it; The importance of injecting emotion into your narrative; The power of the word “because”; A whole lot of fun examples from movies and television to elucidate the concept of “find the hurt, amplify the pain, heal the wound” The value of “finding your tornado” – the thing that throws your whole story into motion (another expression of the “BUT” statement of the ABT); A little bit of the big man, Joseph Campbell, because no discussion of narrative is complete without it;  A word about the lawyer show “Suits”, cause you know, that seems to be what everyone's watching these days.   LINKS: The Business of Story Website:  www.businessofstory.com The Business of Story Podcast:  www.businessofstory.com/storytelling-podcast/      

Often you need a little acronym to remind you of a path to follow. Here are nine acronyms to help your mental health.  Over the years, I have collected a set of acronyms that have helped my mental health and those I have conversations with. These are acronyms that aid in recovery. They are like little guide posts to get you thinking. I am sure there are probably others, but here are my contributions. Mental Health Acronyms F.A.S.S. – No Fixing, Advising, Saving, or Setting one straight This comes from the work of Parker Palmer and focuses on the kind of relationship we need to offer others.In my conversations, I keep F.A.S.S. in the back of my mind as a kind of guiding light.I try not to fix, advise, save, or set the person straight. Instead, I ask gently curious questions. Now there are exceptions. Sometimes you need to give advice and even save if someone is seriously unwell, but these are the exceptions, not the rule.I want to ‘listen people' into wellness and help them discover their path to change. F.A.S.S. challenges our need to be in control and to soothe our anxieties.Read further here. Please. No Fixing, Advising, Saving, or Straightening Out P.L.O.M. – Poor Little Old Me I discovered this one from Brennan Manning. It's the unhealthy victim mentality.There are healthy and unhealthy victims.Healthy victimhood sees the pain of life and wants help to go through it. They take responsibility for their lives and don't constantly blame others.An unhealthy victim has a P.L.O.M. attitude and wallows in what has happened. There is no shift in focus. If you talk to them a year later, they will still have a  P.L.O.M. in their mouth. It's an attitude all of us can easily slip into, but for some, it becomes a home where they live everything out of. Self-pity can be seen as a season, a time which you are passing through, but if you always stay in the winter, something of spring will never emerge.Mental health comes when we accept responsibility for ourselves and do not perpetually be the victim.Read further here – 7 Steps to Help Those with P.L.O.M's (Poor Little Old Me) in the Mouth  S.H.A.M.E. – Should Have Already Mastered Everything. Do you make mistakes, or are you a mistake?S.H.A.M.E. helps me understand that I am discovering and learning. Have I mastered everything? Of course not. It's the ‘Should have's' that dig in deep into the soul. Either we say them to ourselves, or others say it to us.It recognizes the shame stones we pile up for ourselves. Read further here – What to Do With Shame Slingers H.A.L.T. – Hungry Angry Lonely Tired This acronym comes from the recovery movement and acts as a kind of warning system reminding you to pause (halt!) and take notice of what's going on for you that makes you want to go to the pain relief strategy, such as picking up a drink or a drug.The question to ask is, ‘Am I Hungry, Angry, Lonely, Tired, or Stressed?' Then, ask yourself further questions such as ‘What are the healthy options I can choose rather than the old destructive patterns my brain is offering me? Read further here. What Is HALT? The Dangers of Being Hungry, Angry, Lonely, or Tired   S.T.A.N. Plan – Simple, Timed, Aimed, Negotiated This is a little acronym that I discovered in the story of Daniel and the plan he created to get him out of a tough situation.I often use S.T.A.N. when helping someone create a plan of action.  When creating a plan of action, I like to ask these questions.Is the plan … Simple to understand by all involved. It's not complex, long, or difficult. Timed for review, not completion. Good plans have a time for a review to see how progress is going and if anything needs to change in the plan. Aimed at achieving something of deep importance. Sometimes the reason we don't achieve the plan is because the outcome simply doesn't matter that much to the heart. Negotiated with key others. Who is helping you achieve the outcomes of the plan? Have you discussed this with them?Read further here – Lessons Daniel Taught Me About Achieving Goals. Part 2 E+R=O – Event plus Response equals Outcome We all have events happen to us, but how we respond will determine the outcome.The key to a different outcome is to choose a different response. Learning new responses to the events happening around us can bring us new outcomes. Read further here How to Stand Firm when the Rotten Tomatoes are Thrown A.B.T. – And, But, Therefore.  This is an acronym I use in my writing, similar to E+R=O. It comes from the work of Randy Olson and his study of great speeches.And these things happened But this was the response Therefore this was the outcome. Read further here – The ABT Framework for Listening Well B.G.E.S.C. – Brief. Gentle. Early. Specific. Consequences. This comes from the work of David Riddell and relates to expressing yourself to someone else when you have been hurt. Brief. Make your reply short. Don't go on and on. Keep it short Gentle. Speak in a tone appropriate to the situation. We don't need to yell, and we don't need to be meek and whisper. Look at them and speak gently. Early. Give your reply as soon as possible. Don't leave it till later unless you need to prepare your response. You don't want this anger to go on and on. Paul writes,” Don't go to bed angry” Ephesians 4:26 Specific. Make sure your reply is specific to the issue. Don't go on to past hurts and problems. Deal only with the current issue. Consequences. A good reply points out the consequences of what has happened and will happen. It is important to state how you feel about what happened. “By you doing this, I felt very sad, etc.”. You may also need to point out what will happen if they do that again. ” I have decided that if you behave like that again, then I will….”Read further here – 16 Tips When There Is Socially Unacceptable Behavior In A Group Setting J.A.D.E. = F.O.G. – Justifying, Arguing, Defending, or Explaining = Fear, Obligation, Guilt This is one that I have only recently added to my toolbox of acronyms.J.A.D.E. is an Al-Anon 12-step slogan that reminds us not to engage in justifying, arguing, defending, and explaining. When you do this with unhealthy people often they will throw something back at you that will stimulate feelings of Fear, Obligation, and Guilt. F.O.G.Often the healthiest response is to give no response at all.Read further these articles. Dealing with Difficult Family Members: Dont Justify, Argue, Defend, or Explain Circular Arguments, Emotional Reasoning and JADE (Justify, Argue, Defend, Explain) The Narcissist-Codependent Trap: Having Boundaries Ends the Relationship More Thoughts on FOG, Hoovers and No Contact When Ending a Relationship with a Narcissist, Borderline, Histrionic and/or Sociopath Another one, as a bonus. T.T.A.Q. = Title, Theme, Affect, Questions This is a useful acronym to help us understand our dreams Title. Always give it a title. It is a short story or movie and deserves a title. The act of choosing a title offers insight into the meaning of your dream. Theme. What is it principally about? This is a short phrase that describes the topic. If it was a movie, would it be a thriller, a comedy, a romance? Ask God to help you identify the overall theme. Affect. What was the emotional affect expressed in it? What were the feelings felt by the principal character in the story or movie? Were there certain emotions expressed by others? What feelings did you experience when you awoke? Describe the emotional tone or impact of the dream. Questions. What questions does the story seem to be asking of you? The authors of this technique suggest you listen to the story as if it were a friend asking you a meaningful question. The act of formulating the question/s will give an interpretation. Read further here – How To Prayerfully Listen, Interpret, and Understand Your Dreams I hope you found this helpful and will be able to put some of them into action for your mental health. Let me know if you have some acronyms that help you. Use the contact form to send me a message.   Barry Pearman Photo by Carly Kewley on Unsplash     Read this further here FOLLOW ME! Email me: barry@turningthepage.co.nz Website: https://turningthepage.co.nz/ Facebook: https://www.facebook.com/turningthepage1atatime Twitter: https://twitter.com/barrypearman Instagram: https://www.instagram.com/barry_pearman/ Podcast https://turningthepage.co.nz/podcast-listen-mental-health/ Support Turning the Page with a Donation https://turningthepage.co.nz/give/

We've added a new position to the Working Circles element of the ABT Framework course. They're called Structuralists. Their role is to sit on the periphery of each Working Circle, muted most of the time, listening to make sure the group follows the basic structure for how to run the half hour session. When things jump the track, they jump in. Our first two Structuralists are bulldozer driver (literally) Ayla Fox and carpenter (literally) Devo Brown. In this episode we let you hear a slice of our Monday morning weekly meeting. Devo Brown  http://www.devoabrown.com/ Ayla Fox https://www.instagram.com/ayfx/ Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Advertising executive and podcaster Park Howell has been part of our ABT group for a decade.  He is currently one of the four guest lecturers in the ABT Framework course for over two years.  For the 400th episode of his “Business of Story” podcast he went back through every episode where he discussed the ABT and pulled together an excellent synthesis of where we are .  It's really well edited and brings in about 15 different voices along the way.  Huge thanks to Park for doing this. Park Howell https://twitter.com/ParkHowell https://businessofstory.com Randy Olsonhttps://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Business storytelling is growing in popularity because leaders know it works. But it's not working for everyone because most people don't know the correct narrative frameworks to follow. They try the multi-step process of The Hero's Journey or the Pixar Way, but that's where they get lost. That's why Park Howell starts all of his executive mentees off with the ABT (And, But, Therefore) agile narrative framework where all influential and persuasive storytelling starts. Then, he graduates his clients up to the Five Primal Elements of a Short Story for Big Impact followed by his 10-step Story Cycle System™. One client deemed Park “The World's Most Industrious Storyteller” because of his proven system that has grown brands by as much as 600 percent. Park is a 35+ year veteran of the brand marketing game, ran his own agency Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. He hosts the popular Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022. The seven-year-old show is ranked among the top 10% of downloaded podcasts in the world. A story is only as good as the villain is evil. That's why Park helps his clients overcome boring messages by entertaining-to-educate, and that's how he helps leaders excel through the stories they tell. What you will learn Why following your true calling in life matters Park shares why he pivoted from running a marketing agency to becoming a leader in storytelling Discover the true power of storytelling How Park's ‘ABT Framework' works and how to use it in business communication Why it's critical to make complex messages simple for your audiences Take a deeper dive into what ABT is and it's three forces Uncover the five primal elements of a short story and learn from examples Live coaching using the ABT Framework with me, Jeff Bullas Plus loads more!

Dr. Tony Martin began tweeting enthusiastically in 2018 about his use of the ABT with undergraduates. He had read the “Houston” book and set to work having students apply the ABT Framework throughout the semester.  His work with them becomes another ABT Hotspot for us to study how it works at the undergraduate level. Tony Martin https://twitter.com/ichnologist https://www.amazon.com/stores/Anthony-J.-Martin/author/B00JVW0KMG https://en.wikipedia.org/wiki/Anthony_J._Martin Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

You work so hard on coming up with great ideas that can help people, but  people will walk (or more likely scroll) right past them if they're not made in a way that hooks them in first.That's why I'll share 4 Hookpoint frameworks that will make people stop and listen to you more often, learn the concept you're sharing easier, and remember it better.On top of that, it will also help you create keynotes and content much faster than before.We'll go over:- why the hook is so important when you package your content- how to include storytelling into even the smallest speaking point- why framing, naming, and claiming a concept is crucial to creating digital word of mouth- how to structure an idea into an easy to learn speaking pointHonestly, as I wrote this description I just thought to myself "this is probably these are the 4 most powerful, practical concepts I have applied in the last 5 years," and I'm pumped to share them with you.Don't miss this one.Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. Support the show

Jon May is a gentleman, a scholar, and a phenomenal criminal defense lawyer based in the Miami area.  His new book, Who Says You Can't? How To Become a More Creative Criminal Defense Lawyer embodies his practice and his prolific writing on various aspects of criminal defense. It was an honor to hold court with him as he helps us get Set for Sentencing. IN THIS EPISODE: The concept of “trying your case at sentencing” Never shying away from putting your offense in the proper context;  Convincing prosecutors to drop the case because your client is either not guilty, or they will likely lose at trial; A deep dive into the pros and cons of pleading guilty “straight up” (i.e. without any agreement with the government);        Trying the case with the probation officer during the pre-sentence process;        The value (or lack thereof) of sentencing letters. LINKS:  Jon May Website: www.jonmayteamdefense.net Jon's Latest Book:  Who Says You Can't? Strategies and Tactics For Becoming a More Creative Criminal Defense Lawyer: https://members.nacdl.org/online-store/merchandise-details/?action=view&id=68fcfb2a-c07b-ed11-a76e-0003ff66b1f0 SAMPLE CASE WITH SENTENCING VIDEO:   Jon and I talked about never being afraid to put the offense in proper context at sentencing by pushing back on the worst aspects of the crime and telling a powerful true story around it.  I used the example of the alleged "doctor drug dealer narrative" in a fentanyl death case in federal court. In this case, the client was a medical doctor who sold fentanyl resulting in death.  The government referred to him as a “doctor drug dealer”, and that was a gross misrepresentation.  Yes, he was a doctor, and yes, he sold a dose of fentanyl, and yes, it took the life of the man who ingested the drug.  But there was a deeper story to tell, and because we were not afraid to tell it, the client received a substantially lower sentence.  In that case we prepared a sentencing video to tell the story in a deeper, truer way.  You can view that video at this link:  https://vimeo.com/743589899 DOUG'S BOOK ON LEGAL STORYTELLING:  I am grateful to Jon that he included a reference to my legal storytelling book.  During our conversation, I pulled from that work, referring to what we call “Shirley's Law”, meaning if we don't tell our own stories, someone else will tell them for us, and we won't like it. The book I co-authored with story and communications expert Dr. Randy Olson, is called The Narrative Gym For Law: Introducing the ABT Framework for Persuasive Advocacy.  And again, of course, thank you to Jon May for referencing that book in his new book!  If you're interested in The Narrative Gym, it's cheap and short, and packed tight with easy to understand and implement narrative technique.  Here's a link to buy on Amazon:  https://a.co/d/axGvZkB FREE RESOURCE: Jon and I had a long conversation about the pros and cons of sentencing character letters.  For a free download of Doug's guidelines for writing a compelling sentencing letter, visit the shownotes page for this episode: www.setforsentencing.com/jonmay      

Top 3 Takeaways From This Value-Packed Conversation:"You're never too old to learn, you're never too old to make major mistakes, and you're never too old to just go for it because it's amazing what can come of it"You always want to tell your stories from the perspectives of your audienceThe And, But, Therefore method (ABT) is the DNA of story. If you can get this basic framework down, all of your storytelling will come together. ABT uses the three forces of story: agreement, contradiction, and consequence______________________Click here for complete show notesIt's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com

We have produced over thirty episodes of Set For Sentencing including our Web extras, AND we're just getting started.  BUT no episode has yet solely focused on the work I do helping lawyers tell their most powerful sentencing narratives and producing defense documentaries to humanize clients and bring their life story into living color. THEREFORE, I thought it might be interesting to flip the script and showcase some other creators who have been gracious enough to invite me on their podcasts.  That way, you can learn about what I do in more detail, from the perspective of some of my incredible partners in the world of business, science, and beyond! You may have noticed, the above description is written in “ABT” form.  ABT stands for “and, but, therefore” and it is the quintessential expression of all narrative structure.  First comes the “and” material, setting the stage with simple, non-controversial statements.  Then, the PROBLEM is revealed in the form of the contradiction – the “But”.  Finally, the problem is resolved with a consequence, or a resolution (the “therefore”).  See how that works?  It's elegant in its surface level simplicity, and mesmerizing with the complexity that lies beneath.  So, let's do it one more time, and then get to listening:  Lawyers have always known that “story" is at the heart of persuasive advocacy AND this awareness continues to grow, BUT there's been a need for a simple, analytical way to teach it, which the ABT Framework now provides, THEREFORE, I give you Dr. Randy Olson, the big brain behind the ABT, and co-author of our book, The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy! In this episode of “ABT Time Ep 30 - The Narrative Gym for Law discussion with coauthor and defense lawyer, Doug Passon: How police weaponize narrative to lull a suspect into waiving their Miranda Rights; How police weaponize narrative using “the Reid technique” to convince suspects to confess to crimes, even crimes they did not commit; What Miranda would look like, re-written using the “And, But, Therefore” Narrative template; Narrative is all about PROBLEM SOLVING; How, for better and for worse, lawyers and scientists have much in common; Introduction to Passon's work in defense documentaries/mitigation movies; How Passon's work ended up featured on The Simpsons!!??; A taste of “psychodrama”; The simplicity of the ABT and the clarity that comes through repetition (i.e. working your muscles in the narrative gym). LINKS: Here's a very simple blog entry I wrote on the ABT to give you a little better foundation on what we are talking about: https://dougpassonlaw.com/blog/the-three-most-important-words-in-persuasive-communication/  The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy, by Dr. Randy Olson and Doug Passon.  Available on Amazon:  https://a.co/d/6M7C4YZ Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/ Jen Martin https://twitter.com/scidocmartin https://www.instagram.com/scidocmartin/ Science Communication at the University of Melbourne: https://blogs.unimelb.edu.au/science-... Jen's Blog: https://espressoscience.com/ Related or Complimentary Podcast Episodes: Over the Rainbow & Into the Land of Legal Narrative (With Story Expert Matthew David) https://dougpassonlaw.com/podcast/over-the-rainbow-into-the-land-of-legal-narrative-with-story-expert-matthew-david/ Sentencing Psychodrama! https://dougpassonlaw.com/podcast/sentencing-psychodrama/ Narrative is Everything at Sentencing (More with Dr. Randy Olson) https://dougpassonlaw.com/podcast/narrative-is-everything/ Mitigation Videos :  During our discussion of “power dynamics” in relation to sex offenses, I told the story of my case where our client was addicted to child pornography as the result of being sexually abused by another boy in his neighborhood.  We did a sentencing mitigation video to better tell his story.  If you'd like to see it, here is a link to the full video that our client graciously gave us permission to share: https://vimeo.com/173660942 Password: mitigation2016  FYI, Sentencing videos have been my passion for almost 20 years.  If you have a case or client that might benefit from having their mitigation story told in this way, feel free to head to www.dougpassonlaw.com and set up a free consult.

Lawyers are taught that logic is their best friend.  BUT, in the real world, human beings make their most important decisions based on EMOTION, not LOGIC.  So how do you present your facts in a way that taps into the genuine emotions of the decision makers?  Come on people, you know this:  A good, true, & well told story! Helping us get Set For Sentencing, and joyfully continuing our ongoing conversation on legal narrative, is story expert, Matthew David.  As a screenwriter and Dr. Randy Olson's right hand man, Matt is deep into the world of narrative.  He knows the "ABT" (AND, BUT, THEREFORE) template like the back of his hand.  Even better, Matt formulated his own expression of the ABT, Dr. Olson now affectionately calls “the Matt Template” which goes like this:  Heaven AND heaven, BUT hell, THEREFORE action!  Now, let's see how that works in the world of sentencing storytelling (spoiler alert – it works like magic). This episode is not only entertaining AF, it's filled with practical advice on how to effectively and powerfully communicate your client's story to any decision-maker.  IN THIS EPISODE: The “Matt Template” & how it will instantly allow you to begin crafting your compelling case narrative; The “And, But, Therefore” narrative template and examples; The “ordinary world” in the hero's journey – what and why it is; The two levels of hero's journey that exist in criminal case narrative; Somewhere Over the Rainbow – the quintessential musical manifestion of “heaven” in narrative structure; What it means to “amplify the pain” and why it is essential you do it in every story; The role of hero and sage in criminal sentencing stories –and how to tell the difference; Why the “hero's journey”, embodied in the ABT structure, resonates with every human being; Using Star Wars, The Wizard of Oz, The Hunger Games, and the Matrix to illustrate all of these points; Our favorite screenwriting and story book recommendations. LINKS: Matt's website http://www.matthewmdavid.com/  THE NARRATIVE GYM FOR LAW: Introducing the ABT Framework for Persuasive Advocacy https://a.co/d/iOI4exU HERO'S JOURNEY VIDEO (what makes a hero?) https://youtu.be/Hhk4N9A0oCA Park Howell Business of Story Podcast  https://businessofstory.com/storytelling-podcast/ Some of my blogs: “The 3 Most Important Words in Persuasive Communication” https://dougpassonlaw.com/blog/the-three-most-important-words-in-persuasive-communication/ “Five Reasons Every Lawyer Should Study the Art of Screenwriting & a Killer List of Resources to Get You Started”  https://dougpassonlaw.com/articles/5-reasons-every-lawyer-should-study-the-art-of-screenwriting-and-a-killer-resource-list-to-get-you-started/

Park Howell knows that if you're a leading sales professional, you want to communicate and resonate on a deep level to convert prospects to life-long evangelists for your brand. But you may not connect as well as you could because you lead with logic and reason. Your audience wants the emotional pull of an irresistible story.  That's why Park coaches salespeople with his ABT framework to escalate and accelerate the sales process. Storytelling is the fundamental agile communication tool to get everyone on board as quickly as possible—especially prospects. He shares more about his storytelling framework in this episode of Sales Reinvented!  Outline of This Episode [1:02] Why storytelling is an important skill to possess [3:05] Is storytelling a gift that can be learned? [4:08] Park's ABT framework for storytelling [5:58] The attributes of a great storyteller [8:13] Resources to improve storytelling [10:15] Park's top 3 storytelling dos and don'ts [13:34] How do you employ brevity in storytelling? [15:10] Why salespeople choose not to tell stories [16:02] Non-narrative bravado versus true narrative Is storytelling a gift that can be learned? Great storytellers are like great athletes. They learn and perfect their craft over years of practice. When armed with the right framework—you may not elevate to the level of experts—but you can give yourself an unfair advantage in the sales realm. It comes back to how to use narrative to your benefit. But you have to understand the magic to cast the spell. If you learn storytelling techniques, it will up your game and boost your sales. That's why Park created the ABT framework.  Park's ABT framework The ABT framework—i.e. the “And, but, and therefore” framework—is set up on the three forces of story: agreement, contradiction, and consequence. The limbic brain is a pattern-seeking cause-and-effect, decision-making, buying brain. It loves the setup, problem, and resolution dynamic that's offered through storytelling.  Agreement: You place your audience at the center of the story. So you must understand who they are, appreciate what they want and why it's important to them this is the “and”). Contradiction: You must empathize with why they don't currently have what they want. What are the obstacles? What “but” is in the way? Consequence/Resolution: How are you uniquely equipped to help them get what they want? This is the “therefore.” It's about understanding, empathizing, and appreciating who your prospect is, what they want, and how you can help them get it.  Park's top 3 storytelling dos and don'ts As you use the ABT framework, Park notes there are some dos and don'ts you want to keep in mind:  According to storytelling expert Robert McKee, You have to understand your audience in a “God-like way.” Who are you writing the story for? What do they care about? How will you make your story something they can relate to and connect with? It's the same for storytelling in business sales and marketing. Help your prospect imagine what a brighter future looks like for them if they work with you. No bullet-point list of features and functions can make this happen. You have to fire up the theater of the mind and imprint images on their brain so you become remarkably memorable.  The most vigorous stories rely on brevity. Use specific well-crafted language because the power is in the specifics.  Don't believe you're already a good storyteller because chances are you're probably not. You have to be intentional and use a framework to evolve from winging it to winning with it.  Do not “and, and, and” your audience to death. Use the “setup, problem, and resolution” dynamic to build your storytelling abilities and tell a great story. Don't dismiss the power of storytelling as a gimmick. Storytelling will differentiate you in a crowded market, build urgency for your offering, and deliver on the promises that you make.  How do you employ brevity in storytelling? Park emphasizes that you must focus on the singular point you're trying to make and hang everything else from it. Once you've hooked your listener and laid out the problem/solution dynamic, you need to share a short story to make a real-world impact using the five primal elements of a short story:  When did it happen? Where did it happen?  Who is the single protagonist it happened to? What happened? What was the outcome? How does it make your business point? If you follow those elements in that order and share a story, your prospect can picture what the outcome looks like for them quickly.  Park drives home this episode with a story that demonstrates exactly how his ABT framework makes an impact on salespeople and their prospects. Don't miss it! Resources & People Mentioned ABT Agile Narrative Framework Course The Narrative Gym for Business The Business of Story Podcast Connect with Park Howell Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

I hate to admit it, but we lawyers, we're really good talkers, but listening? Not so much.  When your lawyer puts away the police report, sits with you, and says, "tell me your story, I'm all ears," then you know you are in good hands.  But, being a good listener isn't always intuitive.  Therefore, it's time we look to the world of improv to see what it can teach us about being better advocates for our clients.  Actor, communications expert, and alumni of the famed Groundlings Improve in LA, Brian Palermo, is just the man to teach us how. IN THIS EPISODE: The difference between listening to respond and listening to understand; What it means to listen with a heightened emotional intelligence; The value of relatability; seeing yourself in the other; How you think you're presenting vs. how your audience is perceiving; The imperative of caring; The value of “full spectrum communication”; The power, import, and mindset of “yes, and…”; Narrative is everything, and the “ABT” is the most clear, most actionable expression of narrative structure; One easy improv exercise that will make you a better listener. LINKS: Palermo Improv Training Website Brian Palermo on IMDB The book, "Connection: Hollywood Storytelling Meets Critical Thinking" on Amazon The Narrative Gym for Law on Amazon Ep. 4 of Set for Sentencing, "Narrative is Everything at Sentencing" (a deep dive into the "ABT" Framework with Dr. Randy Olson).

Drs. Marlis Douglas, Keisha Bahr, and Randy Olson (the co-authors of our new book) discuss the origins of the new term BUT BOMB, the Matt Template (Heaven, Hell, Action), bored moms, and of course how the ABT Framework can save your life.  PS - "Arsch-Bombe” is the German term for a “cannonball” where you jump in the water ass-first.  Which is the perfect bit of imagery for having a powerful statement of contradiction at the heart of your narrative.   The Narrative Gym for Science Graduate Students and Postdocs: Using the ABT Framework for Proposals, Papers, Presentations, and Life in General: https://www.amazon.com/Narrative-Science-Graduate-Students-Postdocs-ebook/dp/B0BBLBR69T/ Marlis Douglas https://www.marlisrdouglas.org/ Keisha Bahr http://www.bahrlab.com/ https://twitter.com/KeishaBahr Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Dedicated CEOs and senior leaders strive to communicate their vision, values, and culture effectively and to positively impact employee retention, productivity, and revenue.Business leaders aren't always good storytellers, though. Many lack clarity on how to frame simple and engaging stories for their people and the market. In fact, US businesses lose $1.2 trillion every year to ineffective communication.This is the primary reason we invited a guest who has successfully mastered both the science and art of storytelling, Park Howell, with his ABT (And, But, Therefore) framework.Park Howell unpacks the following key points around the ABT framework for us:- Why do CEOs fail at connecting with their audiences?- Why simple and effective communication is important in business?- How does the ABT framework work?Park Howell is a successful brand storytelling strategist and a highly-sough international keynote speaker. He hosts the Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022. Park Howell is the author of the books Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging.You  won't want to miss this episode!!!Connect with Park:On his LinkedIn: https://www.linkedin.com/in/parkhowell/On his website: https://businessofstory.com/Don't miss out on all the good stuff that is coming your way!

We all have a story, and it's full of ‘and's, but this is a story to learn from. So, therefore, we notice the ABT framework in ourselves and others. There is a pattern to our lives; once you see it, you will see it everywhere. It's in every great story, including your own. I came across it a few years ago while listening to a podcast about why Donald Trump won his first presidential election. He told a better story. An ABT story. Make America Great. And, But, Therefore. Every great story has an ABT. From a Fairytale to a Thriller. Cinderella had no dress AND shoes AND coach to go to the ball, BUT her Fairy Godmother waves a magic wand and provides for her. THEREFORE, she has the shoes, the dress, and the coach. Jason Bourne has a bomb ticking AND has only 30 seconds before it explodes and kills thousands of people, BUT because he has had years of training, he knows what to do. So, THEREFORE, he calls his grandmother for advice. You will be able to see this sequence in your own life story. In the simple. ‘I am hungry, but I have food in the pantry; therefore, I will go and have something to eat.' In the complex stories such as ‘I fell in love, and things were going ok, but then I found out she was a chronic gambler. Therefore I am going to get some help and try and sort this mess out. Can you see ABT in your life?   Read this further here FOLLOW ME! Website: https://turningthepage.co.nz/ Facebook: https://www.facebook.com/turningthepage1atatime Twitter: https://twitter.com/barrypearman Instagram: https://www.instagram.com/barry_pearman/ Podcast https://turningthepage.co.nz/podcast-listen-mental-health/

On Tuesday, August 2 at 11:00 PDT we will start the first of a series of 90 minute “Narrative Gym” sessions.  The National Park Service is one of the four partner groups for this first round, so we've invited our ABT Framework team member from NPS, Cari Kreshak, to talk about our decade of collaboration with NPS. Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

This is our second installment as we are now “crowd-sourcing” the teaching of the ABT at universities. This group brings in professors of English, Geography, and Biology with a range of amazing practical applications of the ABT Framework with undergraduates and graduate students. Below are links to Alan's book on Effective Scientific Presentations: The Winning Formula (https://www.amazon.com/Effective-Scientific-Presentations-Winning-Formula/dp/B09V34S4NQ/), which has the ABT as a central element, and Robert's academic paper on using the ABT in teaching geography. TEACHING THE ABT, PT 1: https://youtu.be/E9wzpzs-xzg Alan Crivellaro Alan's book - Effective Scientific Presentations: The Winning Formula: https://www.amazon.com/Effective-Scientific-Presentations-Winning-Formula/dp/B09V34S4NQ/ http://www.alancrivellaro.com/ https://twitter.com/alancrivellaro Robert Wilson https://www.maxwell.syr.edu/directory/robert-wilson https://twitter.com/bob_wilsongeo Andrew Petto https://uwm.edu/biology/people/petto-andrew/ Tracy Ford https://faculty.genesee.edu/page/taford Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Park Howell is the host of The Business of Story podcast, which talks about the art of storytelling in sales. In addition to hosting The Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, Park has also authored two books: Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging, co-authored with Dr. Randy Olson.   In this episode, Park talks about the main aspects shared by art and communication, and the power of brand storytelling to increase the numbers of your business.    Here are some of the topics covered in this episode: The importance of storytelling in business, and how to learn from art and brands like Pixar The difference between online and in-person storytelling Why the ABT foundational narrative framework is key to improving sales  How to apply a natural style of storytelling to be a better salesperson   More From the Guest   Linkedin: https://www.linkedin.com/in/parkhowell/   Website: https://Businessofstory.com   Badger Sales University - Check out Park's Course - https://salesuniversity.badgermapping.com/p/park-howell-the-abts-of-selling    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Lawyers are fundamentally problem solvers; and narrative is, as Dr. Randy Olson tells us, is “a series of events that occur in search of a solution to a problem.” So, if you want to persuade decision makers to reach the right result at sentencing, you must communicate in narrative. Helping us get set for sentencing this week is communications expert, author, filmmaker, and teacher Dr. Randy Olson.   Dr. Olson has cracked the code of narrative structure.  He has taken the myriad complex and often inaccessible story models developed over centuries, and boiled them down to the elegantly simple, immediately actionable, format of  “AND, BUT, & THEREFORE”.  These three magic words embody the indispensible pillars of all great communication:  agreement, contradiction & consequence.  Randy has authored several books on narrative communication, including the legal edition of his "Narrative Gym" series, of which I am a co-author. This episode marks our first deep dive into the world of narrative, and I'm so excited to start this conversation with you! IN THIS EPISODE: Lawyers are problem solvers, narrative is problem solving; Why we must embrace, not fear, the word “story” at sentencing; How to craft a compelling narrative guaranteed to engage a listener and compel them to action; Brain science behind narrative communication; The difference between “story” & “narrative”; The “rule of replacing” – a simple technique that can help transform boring and confusing written communication into something clear and persuasive; The "Dobzhansky" template & the power of finding ONE narrative thread to tie your presentation together; Dobzhansky at work in the OJ Simpson case; The magic of “arouse and fulfill” in persuasive advocacy; The need to heed “Shirley's Law”, and take control over your sentencing story; Analysis of MLK's “I have a dream” speech as an example of a perfect “ABT” narrative construction. LINKS: The Narrative Gym For Law: Introducing the ABT Framework for Persuasive Advocacy (Amazon) www.abtframework.com  

Laura Pavlakovich didn't even need to hear the end of the Dobzhansky template before she blurted, “Oh, I know my one word — it's COMMUNITY.” Buried in the middle of this excellent episode is a wonderful (and pure ABT structured!) story Laura tells about meeting the mother of a Type One child. This interview shows how much good the ABT Framework can do in the non-profit sector. Laura Pavlakovich https://www.yourejustmytype.com/ Instagram: https://www.instagram.com/yourejustmytype1/ Facebook: https://www.facebook.com/yourejustmytype1 New York Times: https://www.youtube.com/watch?v=VLwDvK0j4DQ NBC News: https://www.nbcnews.com/nightly-news/video/growing-concern-about-the-soaring-cost-of-insulin-1430192195997 Shoutout LA Article: https://shoutoutla.com/meet-laura-pavlakovich-photographer-non-profit-founder/ Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

Jonathan Siddharth is the CEO of Turing, an AI-backed Intelligent Talent Cloud that helps companies source, vet, match and manage software developers remotely. There are currently 1.5 million software developers on Turing, and the platform is used by huge companies like Johnson & Johnson, Pepsi, Dell, Disney, Coinbase, and more. The reason for Turing's wild success? Jonathan has strategically built a powerful go-to-market machine! And he's joining Sales Talk for CEOs to discuss exactly how he did it.During our conversation, Jonathan explains how he waited to hire his sales team until he had two important things in place: a playbook and clear evidence of product-market fit. He then describes how he set up his go-to-market machine to be an engine that feeds qualified leads to his sales team so they can do what they do best – have sales conversations, close initial deals, and work on account expansion. If you're experiencing challenges with your go-to-market setup and could use some advice, you'll want to listen to this podcast episode! Highlights1:33 Three difficulties with finding and managing remote engineering teams5:27 A shift in strategy saves a company14:02 Product market fit + playbook = time to build sales19:16 Building a go-to-market machine26:12 Understanding the customer journey32:39 Challenges caused by rapid growth41:00 Advice for building demand, product-market fit, and exponential growth45:30 Book recommendations for CEOs to learn more about sales Quote"When you have product-market fit, it feels different. It's more of the market pulling what you have rather than you pushing what you have." Show LinksHow to Grow Your Business Like a Weed by Stu HeinekeHow to Get a Meeting with Anyone by Stu HeinekeThe Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging by Randy Olson and Park HowellIndistractable by Nir EyalBook List Blog Connect with Jonathan Siddharth in the links below:Website: https://www.turing.com/LinkedIn: https://www.linkedin.com/in/jonsid/ You can learn more about and connect with Alice Heiman in the links below:Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/

Two years ago last month we pulled together the first 50 participants for the ABT Framework course. 25 rounds later, it was time to pull together 8 of them to discuss what they got out of the course and how they've used it. It's a great discussion and huge validation of the course. Yay! Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

This week, Sigalle sits down with Doug Passon, a litigator of twenty-five years and an internationally recognized expert in video advocacy who has been featured in several publications, including the Wall Street Journal, New York Times and The Atlantic. Doug combined his passion for film and law to create the documentaries he uses in legal advocacy for sentencing and post-conviction proceedings. He served for seven years on the faculty of the National Sentencing Advocacy Workshop. Doug published numerous articles on criminal justice issues and recently co-authored the book, the Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy.  Listen to learn the power of narrative in law and the unique perspective of a lawyer like no other. Check out the Narrative Gym for Law at https://www.amazon.com/Narrative-Gym-Law-Introducing-Persuasive-ebook/dp/B09KP4XWDW/ref=cm_cr_arp_d_product_top?ie=UTF8

This  is the 13th episode of my  podcast CMO Stories: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.My guest for this episode is Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster and Brand Raconteur at Business of Story. Your story matters. Especially if you want to grow sales. Attract and retain top talent. Open more doors and close more deals creating life-long customers. But if you don't tell your story, everyone who matters to you will make one up about you. And you probably won't like it.For 35 years in branding, marketing and sales, Park has preached being different and distinctive. But now he knows that's not enough. You need to know how to share your story with the world. After running his ad agency, Park&Co, for twenty years, in 2016 he did a wacky thing to most. He shuttered his shop and struck out on a new adventure to help leaders like  excel through the stories they tell. Now he consults, teaches, coaches and speak internationally, working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell.He hosts the popular Business of Story podcast ranked among the top 10% of downloaded shows in the world.Everything he has learned so far about business storytelling is captured in his new book 'Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand'. He has also co-written 'The Narrative Gym for Business – Introducing the ABT Framework for Business Communication and Messaging'. In this episode we will discuss the ABT framework and do a practical exercise for my own personal brand. This episode was recorded via StreamYard call on March 30, 2022.You find the show notes here: https://webdrie.net/s1-e13-how-to-create-and-use-stories-to-grow-sales-with-park-howell/Did you already about my CMO

Doug Passon, an internationally recognized 20-year criminal defense attorney and co-author of the new book The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy, shares how to use the (ABT) And, But, Therefore structure to persuade, judge, jury or any skeptical audience. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Park Howell, host of Business of Story Podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business. Park Howell teaches one of the most powerful tools in storytelling: the And, But, and Therefore (ABT), going through the science behind it and how you can start crafting great stories and communicate more powerfully through the use of this framework. He also shares examples of ABT in history and pop culture and how they shaped and are continuing to shape our world as we know it. Some highlights:-How growing up in a large family impacted Park Howell-What led Park Howell to the world of marketing and, eventually, the business of storytelling-On learning how to tell great stories and “studying” alongside his son in film school-And, But and Therefore: The DNA of impactful stories-Park Howell gives a Crash Course on ABT-Learning to spot ABTs, from Abraham Lincoln's Gettysburg address to Carly Rae Jepsen's Call Me Maybe-Park Howell's ‘horror story' exerciseMentioned:-Robert Bies, professor and founder of the Executive Masters in Leadership program at Georgetown's McDonough School of Business (Listen to Robert Bies's Partnering Leadership podcast episode here)-Randy Olson, scientist, filmmaker and co-author of The Narrative Gym for Business-Red Ogan, founder of Wenatchee Petroleum -Joseph Campbell, author of The Hero's Journey-Yuval Noah Harari, historian and author of Sapiens: A Brief History of Humankind-Christopher Lochhead, category designer and author-Robert McKee, author, lecturer and story consultant-Abraham Lincoln, 16th U.S. President-Edward Everett, former United States Secretary of State-Ernest Hemingway, novelist, short-story writer and journalist-The Writer's Journey by Christopher Vogler-Bill D. Moyers' PBS Special with Joseph Campbell-Power of Myth, conversations between Bill Moyers and Joseph Campbell-Houston, We Have a Narrative by Dr. Randy OlsonConnect with Park Howell:Brand Bewitchery on AmazonThe Narrative Gym for Business on AmazonPark Howell on LinkedInPark Howell on TwitterPark Howell on FacebookBusiness of Story WebsiteBusiness of Story CoursesConnect with Mahan Tavakoli:MahanTavakoli.comMore information and resources available at the Partnering Leadership Podcast website: PartneringLeadership.com

You know that storytelling is the secret weapon for effective communication and want to incorporate it more into your life, but most frameworks (like the hero's journey) feel too daunting for anything other than a novel or screenplay.That is exactly why a simple framework, the ABT, will be the simplest, most effective tool you can implement into any of your communications, and we have none other than Park Howell, the guy that put the framework on the map.In this episode, we talked about: - What the ABT framework is and how you can start applying it immediately- How to craft conversations that have the storytelling appeal of a hollywood movie- Practical ways to implement the ABT framework in everyday communications like emails, social media posts, company updates, and more!ABOUT PARK:Park Howell is known as "The World's Most Industrious Storyteller", helping leaders of purpose-driven brands grow by as much as 600 percent.His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. His agency was recognized among the Top10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System to clarify your story, amplify your impact and simplify your life.His popular weekly "Business of Story" podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.Connect with Park!On LinkedIn: https://www.linkedin.com/in/parkhowell/His company: https://businessofstory.com/ Connect with ME!   Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Park" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)Support the show (https://connectwithpablo.com)

Traditional media used to hold a monopoly over public opinion. Although TV, radio, and print are still a significant part of mass media, social media has sparked many changes, including an evolution in how companies market themselves.In addition, social platforms have allowed every user to share their thoughts, doubts, discoveries, and conclusions regarding all sorts of topics, influencing and even shaping the opinion of those who follow them.In the digital space, everything revolves around content. But not just any old type of content. It has to be interesting and unique content. People don't want to waste their time on boring posts. They want something they can learn from or something that entertains them.You may think, "But we are the XYZ company offering a product or a service, how can we educate or entertain?" Well, yes, you can! First, ask yourself what your company's mission is, what you want to achieve with your product or service. Why did you develop it? The answers to all these questions are the key to connecting you with your ideal customer.The thing is, we all turn to some product or service when we have a problem; we look for a solution. So here's when your company steps in. You have a product, and a customer has a problem; your product is a solution to that problem— it's a piece of cake.But, the customer will not know you have a solution if you don't tell them. So what should you do? It's simple. Tell the story. In fact, as our guest says, storytelling is a superpower only human beings possess, so if screenwriters, novelists, or poets can evoke emotions, why shouldn't businesses do the same?In today's episode of Recorded Content, Park Howell, the story strategist, speaker, and podcast host, joins Tristan Pelligrino. Park is also a co-author of "The Narrative Gym: Introducing the ABT Framework for Messaging and Communication," a book he wrote alongside Dr. Randy Olson. Park and Tristan discuss the positive influence storytelling can have on business growth. They also talk about the ABT (And, But, Therefore) framework and how it can be used to change the way companies create their content.According to our guest, storytelling is a skill almost anyone can learn; it all depends on how determined a person is. In fact, high-quality storytelling is based on simplicity. That's why he believes in the ABT framework and its success.

Joe Newman, author of, “Raising Lions: The Art of Compassionate Discipline,” long time surf buddy of Randy Olson, and a 2019 graduate of the Story Circles Narrative Training program talks about training PARENTS (not children). His hugely popular “protocol” is widely used and studied. Connections are made between his method of training and the ABT Framework. "Raising Lions": https://www.amazon.com/Raising-Lions-Joe-Newman/dp/1453639683/ Joe Newman: https://twitter.com/raisinglions Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com​ Learn more about the ABT Framework Course: http://storycirclestraining.com/ Jen Martin: https://twitter.com/scidocmartin https://www.instagram.com/scidocmartin/ Science Communication at the University of Melbourne: https://blogs.unimelb.edu.au/science-communication/ Jen's Blog: https://espressoscience.com/

8 veteran ABT voices come together to synthesize a decade of experience in how to teach the ABT. If you're interested in teaching the ABT, this 90 minute special is the very best resource to date. It features our 3 Step Teaching Model, then two in-depth Case Studies of professors now teaching the ABT Framework and having great success. Show Notes: The Dave Gold article that was referenced about the Christmas Tree. The intro to the ABT video that was referred to by Jen and Randy. Randy Olson on the Web: https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com​ Learn more about the ABT Framework Course: http://storycirclestraining.com/ Jen Martin: https://twitter.com/scidocmartin https://www.instagram.com/scidocmartin/ Science Communication at the University of Melbourne: https://blogs.unimelb.edu.au/science-communication/ Jen's Blog: https://espressoscience.com/