Podcasts about b2b podcasting

In this episode of Getting to Aha!, host Darshan Mehta speaks with Stephanie Rogers, Senior Account Manager at Fame and seasoned digital nomad, about the realities of working remotely while traveling the world. Stephanie shares how she transitioned to a location-independent lifestyle following the pandemic, offering candid insights on maintaining relationships, embracing uncertainty, and balancing work with exploration. From debunking myths to sharing practical tips, this conversation is a must-listen for anyone curious about the digital nomad lifestyle.

In this episode of Confessions of a B2B Entrepreneur, host Joran Hofman of Grow Your B2B SaaS Podcast welcomes Tom Hunt, Founder of Fame and a leading expert in B2B podcasting. Discover how to create a winning podcast strategy for your business, including tips on host selection, show positioning, content repurposing, and leveraging AI for maximum impact. Learn from Tom's experience in scaling both a podcast production company and his own successful show.

In this episode of The Founder-Led Marketing Show, host Finn Thormeier interviews Tom Hunt, founder and CEO of Fame, a B2B podcasting agency. Tom shares his incredible journey of building a thriving business using the power of LinkedIn and podcasting. Discover how he organically grew his LinkedIn following from 25,000 to over 170,000 in just one year. Tom reveals his five-step strategy for creating viral posts, emphasizing the importance of persuasive writing, consistent engagement, and smart topic selection. He also shares the secrets behind his most successful posts, like the one that garnered 26 million impressions, and how he manages the overwhelming response. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your LinkedIn game and unlock exponential growth for your business.

BRX Pro Tip: 5 Hard Lessons About B2B Podcasting Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, those of us in the B2B podcasting arena, sometimes we learn things the hard way. What are some tough lessons that folks in this arena have […]

In this episode, Tom Hunt joins Ryan Hogan to share his challenging experience of having his LinkedIn profile restricted and the subsequent battle to reclaim it. He discusses the impact this had on his business, Fame, and his growth strategies on LinkedIn. The conversation also explores Tom's entrepreneurial journey, highlighting the importance of resilience, clear messaging, maintaining a positive culture, and leveraging the flywheel concept for sustained growth.

The B2B content meta is about to change.LinkedIn is getting its very own short-form video section.We all knew this was coming.And with a potential TikTok ban on the horizon, there's a whole new market of buyers that will now turn to LinkedIn for their scrolling needs. The time to invest in video is now.Today's guest knows what it takes to succeed in a video-first content world.Alex Minor is the owner of Eye AM Media - a video production & marketing agency for small businesses, coaches and entrepreneurs.Just like many creatives that make waves on LinkedIn - Alex quickly realized that being a full time creator is typically not financially feasible, so he started using his talent to help us corporate types generate revenue.Some say that starting a podcast in 2024 is inefficient due to an oversaturation of interview-based content. Even though 2020 had many people starting their B2B shows, the reality is most of those projects have grinded to a halt a long time ago. Most podcasts don't make it past episode 8 - and the amount of people starting podcasts has decreased dramatically, meaning many niches are still being underserved and ripe for the picking.The idea that video content will immediately generate leads can lead to bitter disappointment. Building an audience takes time, consistency and experimentation, but the good news is you'll be building your brand with every piece of content you release, and once you have an audience hooked - you're ready to start generating revenue.You don't need to buy a course in video creation to succeed. The great thing about social media is that you can look for inspiration that's publicly available and learn best practices while finding your own voice and style. When asked about companies that are creating great content, Alex mentions the work of Milanote and Descript.  Tune into the full episode to learn how to navigate a video-first content world!Connect with Alex - https://www.linkedin.com/in/alexminor/Connect with Alan - https://www.linkedin.com/in/alan-j-zhao/Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/ (00:00) - Chapter 1 (03:26) - Should you create B2B video content? (04:38) - B2B Content is a long term strategy. (06:51) - Which B2B companies are making great content? (08:25) - How to create a B2B media brand (10:54) - Converting audience into pipeline (11:52) - The secret method to increasing reach (15:20) - Hacking the algorithm through daily posting (18:57) - What aspects of your content matter most? (20:05) - Long form vs short form video content (22:53) - Should you try to go viral? (25:34) - What content performance metrics matter? (27:37) - How to hire a content marketer or head of content

Nathan Anibaba is an executive from a leading B2B podcasting production company and today we're having a conversation spanning from the challenges and triumphs of podcasting to the unparalleled power of authentic engagement in building connections with hard-to-reach decision-makers. Nathan is talking to us about innovative strategies for podcast content that resonates, highlighting the importance of authenticity, the impact of ads on listener experience, and the evolving formats in the podcasting world. Whether you're a business owner looking to leverage podcasting as your primary marketing vehicle or an enthusiast eager to refine your content creation skills, this episode offers valuable insights into creating a podcast that not only reaches but significantly impacts its intended audience.Chapters:00:00:00 - Meet Our Guest: Nathan Anibaba, Podcasting Executive00:01:55 - Leveraging Podcasts for Brand and Business Expansion00:02:40 - Crafting a Winning Podcast Strategy00:03:57 - Why Podcasts Are a Game-Changer in B2B Marketing00:05:05 - Success Story: A Podcast That Redefined a Business00:06:57 - The Crucial Role of Genuine Engagement in Podcasts00:14:32 - Rethinking Advertising Within Podcasts00:21:09 - Exploring the Future: Exciting New Formats in Podcasting00:23:04 - Wrap-Up: Thoughts and How to Connect with NathanLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom Hunt is the host of my favourite podcast, Confessions of a B2B Marketer. He is also the founder of bCast which is a podcast host and he runs Fame.so which is an agency that helps B2B companies become famous in their niche with podcasting. I wanted to ask Tom questions about his B2B experience in how it can apply to B2C affiliate marketing. If you are thinking about launching a podcast, follow Tom, consume his social content and learn more about what he does at Fame.so

Jake Jorgovan is a serial entrepreneur and podcast industry expert, whom I first met at a Colorado Podcasters gathering in 2022.  He's the Founder of Content Allies, a B2B podcast strategy, production, and promotion agency, and the owner of Listen Network, a targeted podcast promotion and cross-promotion network.  He's the co-host of Leaders of B2B Podcast and A Guide to B2B Podcasting.  Jake has worked with some of the largest B2B companies in the world, including Meta, Siemens, Gusto, Alibaba, and Amazon Web Services, to name a few.  Jake is a recent transplant to Fort Collins, giving yet another example to Choice City status of my home community.  Jake provides listeners a behind-the-scenes look at a high-growth agency, and shares many tips and latest techniques they use for their clients to grow podcast listenership and build community.  Please tune in and meet yet another inspiring and entertaining Northern Colorado entrepreneur, my new friend and our latest guest - Jake Jorgovan.Episode Sponsor: InMotion, providing next-day delivery for local businesses. Contact InMotion at inmotionnoco@gmail.com

Join Dots Oyebolu as he chats with Noah Tetzner, Head of Guest Scheduling at Content Allies about his journey from history podcast enthusiast to podcasting professional. Noah reveals the strategic facets of account-based podcasting (ABP) and its potential to forge authentic relationships as well as new business opportunities.Key Takeaways: 01:50) Transitioning from podcasting as a hobby to a career opportunity through content-based networking.(06:03) ABP's role in targeting right-fit clients without the typical sales approach.(07:40) The reciprocal nature of podcasts in opening doors for sales conversations.(09:36) Adding value to podcast guests as a key to unlocking high-profile accounts.(12:03) How podcasting can expand your sales funnel and solidify your thought leadership.(13:00) The significance of providing marketing assets post-interview to further nurture guest relations.(14:03) Real-life success stories of career advancements and speaking opportunities through podcasts.(20:21) Securing guests for ABP, including referral partners, influencers and strategic partners.Resources Mentioned:Noah Tetzner -https://www.linkedin.com/in/noah-tetzner-a95b90198/Content Allies -https://www.linkedin.com/company/contentallies/"A Guide to B2B Podcasting" by Jake Jorgovan -https://podcasts.apple.com/us/podcast/a-guide-to-b2b-podcasting/id1579704863Apollo.io Email Generation Software -https://apollo.io/RocketReach Email Sourcing Tool -https://rocketreach.co/Insightful Links:https://pamdidner.com/podcasts/guide-to-account-based-podcasting/https://www.casted.us/blog/account-based-podcastinghttps://www.marketingprofs.com/articles/2021/44728/account-based-podcasting-the-new-abmThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

In this podcast episode, James Carbary, founder of Sweet Fish Media, discusses how he went from running a blog writing agency to becoming the category king of B2B podcasting, thanks to category design. He debunks the myth that category design is only for VC-backed companies or those with large budgets and shares his pivot into designing a new category around owned media.This episode was moderated by John Rougeux.This episode is sponsored by:Category Design AdvisorsBeTheStage.live

In this episode, Lindsay Tjepkema, CEO and co-founder of Casted, a podcasting and video platform for B2B marketers discussed the importance of relationships in business, the evolution of B2B marketing, and the value of podcasting as a content format. Lindsay shared her experience running a services consultancy and how it taught her the importance of prioritizing relationships with customers. She also talked about the limitations of current podcast analytics and the need for more meaningful engagement metrics. She explained how Casted aims to provide B2B marketing teams with a platform to publish, syndicate, manage, and measure their audio and video content. She also touched on the challenges of measuring the value of podcasting and the future adoption of podcasts by B2B brands. Lindsay emphasized the human need for connection and the importance of leveraging conversations to create a unique bond between the listener and the brand. Lindsay believed that brands that prioritize human connection and use technology to enhance it will ultimately succeedTopicsThe push and pull of satisfying market demandThe evolution of B2B content marketingThe value of conversation and human connection in podcastingThe importance of evergreen contentThe need for long-term commitment to podcastingThe value of podcasting in B2B marketingChanging the marketing playbookThe importance of human involvement in content creationThe shift from growth at all costs to pragmatic actionThe importance of relationships and creativityStaying sharp through conversations and self-care Show LinksVisit CastedConnect with Lindsay Tjepkema on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Another episode about podcasting?Yessir!It's one of our favorite topics.Because WE know that podcasting brings a TON of marketing value to the table.But YOU may know know that yet. Which is why we keep producing episodes about podcasting.In this episode, Robert Woods III, formerly marketing director at Mathison, now founder of his own company, Woods Ventures, talks about his podcasting journey at Mathison and on his own.We get into lots of interesting and useful stuff, including:--The hardest thing about starting a podcast--The value of podcasting as a content engine--The value of podcasting as a networking tool--Strategies for growing your audienceIf you've been thinking about starting a show or are in the early stages of planning one, you'll find a lot of great stuff in this episode!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

On this episode of The B2B Content Show Jennifer Tribe, Director of Content at Syncro,and host Jeremy Shere discuss the launch of Syncro's new podcast. Jennifer shares her experience on industry research, her unique approach to editing, and the technical side of podcasting. Highlights:The technical side of podcasting, tips and tricks for a better podcast production.The advantages of Podcasting for B2B MarketingUsing podcasting to build a more human and personable relationship with the audienceHow to measure success when creating a podcast.Learn more about SyncroConnect with Jennifer on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of Confessions of a B2B Marketer, Tom reveals his insights on B2B podcasting and the key factors that contribute to a podcast's success. The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment. Tom sheds light on various aspects such as guest selection, budgeting, consistency, gaining listenership, production, editing, logistics, and automation that are crucial for running a successful B2B podcast.

Starting your own podcast is a big deal, and it takes thorough strategic planning and preparation to get it right. But you shouldn't strive for perfection; instead, strive for progress and to create value for your audience.In this episode of the Recorded Content podcast, we're switching things up a bit to celebrate our 100th episode. Our host Justin Brown is interviewed by our guest Neal Stewart, the director of Marketing at Holland. Since Neal is about to launch his own podcast, he has a ton of questions for Justin. So make sure you join us for this exciting Q&A session on B2B podcasting and getting started with podcasting.

In this episode of Confessions of a B2B Marketer, I jumped on The Giraffe Social Media Podcast hosted by Chloe Belchamber. Chloe and I explain how businesses can repurpose podcast content to create engaging social media content, the benefits of podcasting for B2B companies, offer tips on repurposing content based on objectives, and provides out-of-the-box content ideas. I also address the value of capturing video, and the evergreen nature of repurposed podcast content, and identify social media platforms where podcasting thrives. I conclude with recommendations for making podcasting as smooth as possible.

How many rookie mistakes were made when this B2B podcast was first set up? Too many. If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record.  Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility. Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics for growing your B2B business using podcasting. But it's not just about creating great content, it's about getting it in front of the right people. That's why we also dive into LinkedIn's role in promoting your episodes and amplifying your reach. Why should you consider a business podcast, and what are the advantages for your business? Planning your B2B podcast for success. Avoid the common pitfalls. Beware of the podcast promotion, charlatans.  How you can use LinkedIn for marketing your podcast   Michelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn. Her mission is to do “Good Business with Good People.” CONNECT - https://goodtradingco.com.au/quick-links/

➡️ For More Episodes, Visit: successstorypodcast.com ➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory Today, you'll hear me on at 'Podcast Movement" speaking about how to use podcasts for B2B sales and marketing. Make sure to follow Podcast Movement: https://podcastmovement.com/featured/evolutions-starts-tomorrow-and-virtual-sessions-are-live/ Tweet Me: twitter.com/scottdclary My Newsletter: newsletter.scottdclary.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI but your not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, production, editing, logistics and automation, and more.  Tom Hunt is the founder of Fame and co-founder of bCast, he starts and grows B2B businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

I jumped on the MarTech Podcast to talk about growing and monetizing a podcast. Podcasts are certainly proving to be one of the best ways to expand your business' reach while leveraging the reach of industry leaders. For B2B businesses, adding podcasts to your marketing portfolio not only helps with the cultivation of a targeted audience, you get access to the insights required for future business growth.

Welcome to another episode, B2B Marketing and More with Pam Didner from Raleigh, North Carolina. So big, big hello to everyone. And this time we really want to talk about something very special: podcasting. Well, I'm doing podcasting right now, but I really want to talk to an expert that has been in this field for a long period of time doing podcasting, and then come talk to us in terms of what dos and don'ts and also, how can you showcase value add if you want to use podcasts as a content marketing channel. So today we have Jeremy Shere. He's a founder and the CEO of Conversa, which is the B2B podcasting agency on top of it. He's also the host of the B2B content show. Yay. Thank you for coming to my show.   Jeremy Shere: Well, Pam, thank you so much for having me. It's uh, so awesome to be here.   Pam Didner: I know you are the expert. So I have many, many questions I would like to ask you. Okay. So the thing about podcasting is, has become so popular nowadays, like almost every celebrity has their own podcast show. What is the value add for B2B companies and what should the B2B marketer think about podcasting as a channel.   Jeremy Shere: First of course you're exactly right. Podcasting just generally has really blown up over the last 6, 7, 8 years, you know? And with tens of millions of people just in the United States alone--and around the world, many more than that--regular podcast listeners, you know, it's just become a part of a daily part of people's lives. And for the general person, you know, why are people listening to podcasts for entertainment to learn things. But you asked a good question, like, “oh, okay. That's fine. But what does any of this have to do with B2B marketing?” And there are a lot of ways to answer that question, but, um, podcasting alongside your other marketing channels, it can add some really dynamic and unique elements that you're not necessarily already getting from say a blog, or a webinar series or the videos that you're doing; you can break that down in a couple different ways. Really the central value of podcasting is that, by its nature, it involves having real unscripted one-on-one conversations with people that you want to be talking to; just like we're doing right now, right? And so if you're a B2B market, And you start a podcast. It's really all about who do you want to talk to on the podcast? When you start a podcast and you start in inviting guests on, that means you're having 20 minutes, 30 minutes, 40 minutes, maybe an hour of time with them to have a real conversation with them that's not a sales call. It's not a marketing event; it's just a real human interaction. And if you're strategic about who you invite on, then that's really valuable time with that person. So let's say you, you, from among your audience, you, you target your best prospects.   Pam Didner: Invite them on. Yeah. Or your customers have them talk about their best practices. Yep.   Jeremy Shere: Yeah. Your, your existing customers, your prospects, um, thought leaders in your industry. And so you bring them onto your show and you're doing a few things there. First of all, you're getting kind of exclusive time with them to have like a really in depth conversation about something that they're passionate about. It's really a great way to develop a relationship with the people that you're talking to. You also learn a lot about them and what they really care about and how they think and what really matters to them, both as people and in business. So that gives you really valuable insight into going forward, you know, how to communicate with them. And you're also, you're, you're creating content with them. So, just by the nature of having them on your show and then producing the episode, you're already working with them and collaborating with them and kind of demonstrating what you can do and what it's like to interact with you. And as long as you follow through and you do what you say you're gonna do, and you, you make it a great experience and you do a really good interview and it's fun and it's invigorating and then you produce the show at the highest level and you put it out there and you promote it--and so you're promoting them and their thinking and their thoughts and their expertise--you've added a lot of value. And you've gotten a lot of value. So it's this great exchange of value without doing any explicit selling or marketing. It's just, you're really building a strong relationship.   Pam Didner: I love that. In fact, one of my guests, Bernie Borges. He was using the term account based podcasting for his company's podcast. They always have a list of accounts and the prospects they, they would like to reach out and, uh, possibly build a relationship with. And they use the podcast as a channel to reach out to a prospect and invite them to be on the show. And it turned out to be a great way for them to actually build a relationship. So it's taking that account based marketing concept down to the podcast channel.   Jeremy Shere: Yeah, no, that, that's a great example.   Pam Didner: So Jeremy, I know that, uh, you manage podcast productions for many B2B companies and clients. So how do they measure success? I mean, is it just number of downloads and that is it? I know subscribers, anything else specific?   Jeremy Shere: It depends on what your goals are for the podcast and sort of what your expectations are.   Pam Didner: Well, give us some examples.   Jeremy Shere: Well, let's start with what you already said. The standard way to measure the success of a podcast is by downloads, right? So what we're really talking about is for a given episode, how many people are engaging with it? how many people are listening, right? And you get that data and you, and if you're producing a podcast, then you have access to that data. And that's all about your, uh, your audience, right? How, how is your audience growing? How large of an audience are you, are you managing to build? I think that that metric is very different if you're a, B2B marketer and you're doing podcasting. Then if you are doing podcasting to just sort of reach, you know, as many listeners as possible anywhere, if your show is mainly for entertainment. And it's important to keep in mind that you're doing a very niche podcast. If you're doing a B2B podcast right, you are aiming it at a very particular audience. One of our clients is a, um, a SaaS company in the, uh, supply chain space. And so their podcast is really aimed at like supply chain professionals.   Pam Didner: Yep. Procurement managers, supply chain professionals.   Jeremy Shere: Yes. And I don't know how many of those people there are out there in the world. Right. But it's very particular group of people like very niche audience. And so you're trying to capture the biggest percentage of that audience, you can, but in raw numbers, it's not gonna be anything like the most popular podcast in the world that get like millions of listeners. Right?   Pam Didner: So you set up expectations, obviously, with your clients; but still, how do they major their success?   Jeremy Shere: It really helps to have a sense of your audience and of the potential audience out there. So you might be getting 150 like regular listeners per episode, let's say. And in raw numbers that might not seem like a lot, but. It all depends in the context. That means every single time you put in, put out an episode getting 150 people, the exact people who are your audience, right? that you're providing services for, who are tuning in to hear what you have to say and what your guests have to say. Right? So there's a different way of thinking about it.  So, but in any case, that's just one way of measuring. Another way of measuring the value is the content that you're generating from the podcast. I was on a call with a client just the other day. And I asked her, you know, “how, how is the podcast going? What can we improve?” And I said, “well, why don't we look at the, you know, the numbers, the download numbers.” And she said, “you know what? We can do that, but I'll be honest with you. I'm not really, I don't really look at those numbers so much. Like I have a general sense of them, but that's not really how we value the podcast for us. It's all about the content that it generates.” So for every episode, they get the audio episode. They also, we record some video for them. So they also got the video. I take that video and repurpose it as promotional content, and then they turn their turning every episode into at least one blog post and a bunch of social media content. So for this particular client, the main value lies in the fact that it's a content generation engine and it helps them produce content much more efficiently than they were doing before.   Pam Didner: Can you also share with us, given that you work with mainly B2B companies and a lot of B2B marketers will be curious to find out how much it cost to say, uh, produce an episode. And, uh, if they have to set up a budget, you know, what is the set of budget will look like? And also how much it costs to actually produce an episode?   Jeremy Shere: Yeah, absolutely. There's a pretty wide range and it, of course, totally depends on what kind of podcast you're doing kind of the level of, you know, production that you're getting into. So for us, I mean, I can just tell you how our pricing range is. At the simplest end, where we're just producing a pretty basic audio podcast, interview style and we're focusing primarily on the post-production, meaning the, the client records and then they send us the files and we edit them and produce them and make them sound awesome and package it all together. Put in the music, put in the intro and outro, upload it to the hosting platform. That's gonna be somewhere in the range of probably $700, $800 per episode, per episode.  And you know, typically people will buy like a package of episodes that might have some, discount built in. If you're getting a little more complicated and you're also looking for preproduction services--that might include helping you find guests, book guests, uh, right. questions, sort of do all, everything that needs to happen to get you prepared to actually record the interview. And you, you might want like an engineer, just like you have Scott behind the scenes. If you, if you need, you know, uh, an engineer just to make sure that everything sounds good, looks good to troubleshoot if any problems comes up. So then that's a higher level of service and yeah. Then you're talking, uh, anywhere from about, um, you know, $1,200, $1,500 an episode. And then another tier is reproducing each episode to create other kinds of content. So producing a full-length video episode, promo videos of blog posts, all that stuff. Then you're looking at anywhere from about maybe $1,800 to over $2,000 an episode, somewhere in that range. And it really, you know, that's, that's kind of where we are at the moment. And if, if people go online, they'll probably find some that are a bit less, some that are, that might be. More depending. And, you know, there might be companies offering services that we're not doing right now. So people who are watching or are listening to this might be thinking like, “well, okay, what if we just found like a freelancer on Fivrr who could just, you know, do some really basic editing and, and stuff like that. And, you know, I'll say you can definitely do that. You can find a much cheaper way to do all this.   Pam Didner: Can I actually interrupt and provide feedback on that? Yeah, sure. Jeremy, I do agree with you that all the B2B marketers can do that. And that if budget is a huge concern, they, they have no choice but to do that; however, I have done that because I, I produce podcasts myself and I also produce YouTube video myself in the past. So I started to go to Fivrr. I started go to UpWork to find, uh, the production systems and also the editor to do that. And I'm not saying that you cannot find the right way. I agree with Jeremy on that because I have done it in the past. I end up not doing that. If you are B2B companies and you are happy to be marketers and you are representing your brand, I hate saying this. I strongly suggest not to do that. Unless budget is a huge, huge issue. And, uh, I would hire someone that have a, a high level experience of doing it. It's a quality over quantity from my perspective. So, but that's just my very strong opinion. The reason I'm passionate about that, Jeremy, sorry to interrupt you again, is I have done that. So, and it was not it was always not what I was looking for. That's I hate saying it, but.   Jeremy Shere: Yeah. Well look, you know, obviously I'm a little biased, but I think. The reason and, you know, tell me if this was your, your experience, but what you run into when you, you know, might hire somebody for like 20 bucks an hour to edit your podcast is you usually get what you pay for in pay for in terms of the quality.   Pam Didner: Yeah. I, 100% agree with that. Yeah.   Jeremy Shere: And there are different schools of thought on this. You know, there, there is one school of thought that just says, you know, just record some stuff and put it up there. The audio quality is really not the most important thing. It's most, it's more important that you just record and get stuff out there at volume. And personally, I disagree with that just because maybe at one time that might have been true; but I think these days there are so many more podcasts out there that if, if you're serious about it and that you actually, you want to grow an audience and you want to attract people and you want to get the best guests, you're kind of competing against the best podcast out there. And people have come to expect a certain level of quality.   Pam Didner: I do agree with that, too.   Jeremy Shere: And to keep producing episodes week after week, month after month at that same high level, it takes a team of people. Yep. It can get overwhelming if you're trying to do it yourself. Or if you just have a freelancer who may or may not be that good at it, or who might disappear at some point. You know, to really get the level of quality that I think people have come to expect and that you should want, you know, if you're gonna put stuff out there with your voice in it, or your name on it. The quality matters a lot.   Pam Didner: Hey, this is wonderful. Jeremy; it's wonderful to have you with me at my show and share a lot of your wisdom and the knowledge and insight in terms of doing the podcasting and the value provided to the B2B marketers. So thank you for coming to my show.   Jeremy Shere: Oh, you're so welcome. It was a real pleasure. I, uh, had a great time.   Pam Didner: Take care, everyone. Bye.

Celebrating 500 Episodes of North Fulton Business Radio: John Ray, Stone Payton, Bill McDermott, and Anthony Chen (North Fulton Business Radio, Episode 500) Business RadioX® North Fulton Studio Partner John Ray, Stone Payton of Business RadioX, Bill McDermott, host of ProfitSense, and Anthony Chen, host of Family Business Radio, were in studio to celebrate 500 […] The post Celebrating 500 Episodes of

Regardless of your industry, looking at your business through the right lens can help you with your marketing strategy. Casey Kuktelionis started out in radio. Now she's the Content Marketing Manager at TrustArc. We know what you're thinking—how on earth did she make that jump? It's simple: While Casey was in radio, her boss emphasized the importance of building and maintaining relationships, which content marketing is all about. Why? It's RELATIONSHIP that establishes trust for your business and keeps your clientele coming back. In this new episode of B2B Podcasting, host Kap Chatfield and guest Casey Kuktelionis discuss the importance of building relationships with your company's consumer base.  Pro tip: Marketing works best when you have content that cultivates trust and resonates with your audience. Main Takeaways: The goal of content is to build relationships. You community space should be dedicated to two-way communications with your customers. Maintaining relationships with your clients means calling them to check in.  Your CEO sets the foundation and carries the vision of your company's message.  Timecodes: 00:00-06:05 | How to figure out if your content is helping your business 06:06-11:13 | The importance of building and maintaining your business relationships 11:14-15:34 | How to manage your time between measuring data and getting people aligned 15:35-20:35 | Recap of five takeaways and Kap's sign-off Quotes: “My boss in radio was a seasoned professional. I learned a lot from him. One of the main things I learned was how important relationships are, and how important it is to BUILD relationships.” - Casey Kuktelionis, Content Marketing Manager at TrustArc “Building relationships with your clients takes going to them every week, visiting and calling them. And not just to harass them with some outbound marketing plan or offer, but simply just checking in on them to see how they are doing.” - Casey Kuktelionis, Content Marketing Manager at TrustArc “The goal of content needs to be building relationships. If you have a different goal, you're not after it.” - Casey Kuktelionis, Content Marketing Manager at TrustArc “Do not market in your community space, it is not a space for you to do marketing. It is a space for you to listen to and talk with your customers.” - Casey Kuktelionis, Content Marketing Manager at TrustArc  ————————————————- Connect with Casey Kuktelionis: Follow Casey on LinkedIn: https://www.linkedin.com/in/caseykuktelionis/ Casey's Website: NEED LINK Connect with Kap Chatfield:  Follow Kap on LinkedIn: https://www.linkedin.com/in/kapchatfield/ Reach out to Rveal Media: Rveal's website: https://site.rveal.media/ Rveal's LinkedIn: https://www.linkedin.com/company/rvealmedia/ Rveal's YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw 

There's undeniable value in generating demand for your company through a B2B video podcast. But attaining any good outcome takes a strategy to get you there!  Luckily for you, we've worked out the kinks so you don't have to. In this new episode of B2B Podcasting, host Kap Chatfield outlines seven must-haves you need before you launch your B2B show and begin generating all that demand for your company's product. Check out the full episode for a bonus tip on long-term strategy for your B2B podcast demand generation flywheel.  Main Takeaways: Outlining goals helps you gauge the success of your long-term strategy.  Go beyond identifying your target audience by specifying a buyer persona.  Note the three types of episodes for your show: vision, product and reassurance. Creating a pilot episode is critical to casting vision for your show.  Timecodes: 00:00-07:00 | Clarifying your business goals and identifying your target audience 07:00- 10:46 | The importance of crafting a compelling show premise 10:47-14:50 | Creating a season map and types of episodes 14:51-23:17 | Show branding, creating a pilot episode and having a promotional strategy Quotes: “Sometimes the most valuable thing you can do is build brand awareness.” - Kap Chatfield, CEO of Rveal Media  “When you're crafting your show, get really clear about who the buyer persona is, especially for a B2B show.” - Kap Chatfield, CEO of Rveal Media “Every business should think of themselves as a media company first—turning your business narrative into a show premise becomes the nucleus for all your content marketing.” - Kap Chatfield, CEO of Rveal Media  ————————————————- Connect with Kap Chatfield:  Follow Kap on LinkedIn: https://www.linkedin.com/in/kapchatfield/ Reach out to Rveal Media: Rveal's website: https://site.rveal.media/ Rveal's LinkedIn: https://www.linkedin.com/company/rvealmedia/ Rveal's YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw 

Jeremy Weisz has been in the podcast industry for decades, and he's learned a thing or two about doing it right. He joined us this week to tell us how it's done. Utilizing a giver's gain philosophy, Rise25 developed a proven strategy by creating life-changing relationships using a podcast. Tune in to learn more about how you can improve your podcast.  Timestamps: 0:00 Introduction 2:20 Jeremy's Podcast Philosophy 4:41 B2B Podcasting 10:39 Episodes You Should be Creating 16:20 The Importance of Quality Equipment 21:22 Prioritizing Your People 26:44 How Rise25 Came to Be 30:30 Arewealiens Origin 32:03 Top 3 Podcasting Priorities

Take note of how many B2B podcasts you listen to—our bet is that it's not that many.  The mistake so many B2B podcasts make is that they treat their podcast like a B2C podcast that's designed for entertainment. Being entertaining is great, but it's not B2B.  You goal as a B2B podcast is to present something of value to your audience. For you to do that, you need to KNOW your audience. SPECIFICALLY. In this new episode of B2B Podcasting, host Kap Chatfield sits down with guest and CEO of OnMi, Scott Clary. Together they discuss the typical mistakes most B2B podcasts make—and how you can set yourself apart from the pack by avoiding these common pitfalls. B2B show creators, tune in—you might be committing some of these B2B podcast cardinal sins. Main Takeaways: B2B podcasts need to understand what they need to deliver and keep it short and contained. Targeting your audience with specificity makes your podcast more successful. The first 15 seconds of your podcast is crucial—state why the audience should stick around.  The best podcasts have great conversationalists as their hosts.  Timecodes: 00:00-10:38 | Why treating your B2B podcast like an entertainment podcast doesn't work. 10:39-17:08 | Focusing your efforts on a highly specified audience increases your retention.  17:09-25:29 | The benefits of being a conversationalist and having a clear CTA.  25:30-31:52 | The importance of a good CTA and understanding where your podcast fits.  Quotes: “The trouble that B2B podcasts find themselves in, is that they try to act like an entertainment podcast and they don't get to the tactical things immediately.” - Scott Clary, CEO at OnMi | Host of the Success Story Podcast  “If you really want to be effective with B2B podcasting, create a podcast that is 12 to 15 minutes and is hyper-focused on creating content that is only relevant for a CRO, CMO of a CPG organization or any industry organization.” - Scott Clary, CEO at OnMi | Host of the Success Story Podcast  “Think about the best practices from YouTube creators, what do they do? In the first 15 seconds, they explain explicitly what that person is going to take away from that 10 minute YouTube Video.” - Scott Clary, CEO at OnMi | Host of the Success Story Podcast   “The best podcasters are the best conversationalists.” - Scott Clary, CEO at OnMi | Host of the Success Story Podcast  ————————————————- Connect with Scott Clary: Scott's LinkedIn https://www.linkedin.com/in/scottdclary/ Scott's Website: scottdclary.com/info Scott's Blog: scottdclary.com  Article we discuss in the podcast: https://marketinghire.com/career-advice/most-b2b-podcasts-suck-far-more-than-they-should-eleven-things-you-can-do-so-yours-doesnt Reach out to Rveal Media: Rveal's website: https://site.rveal.media/ Rveal's LinkedIn: https://www.linkedin.com/company/rvealmedia/ Rveal's YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw 

In our post COVID-19 world, the digital marketplace reigns supreme, and content is its king. If your company is not creating content at scale, you're going to be left behind in the virtual sales market. It is more necessary than ever for you to start thinking of your business as a media company.  In this new episode of B2B Podcasting, host Kap Chatfield outlines seven reason why it is paramount for your company to shift its mindset towards thinking like a media company and generating consistent, quality content.  If you've been struggling to make the transition to the digital marketplace, this episode will give you the motivation you need. Main Takeaways: Creating a video podcast is the most effective way to get in front of your audience Your content needs to represent what your company offers Repetition and consistency help you cast a clear vision  Having accessible, quality content helps your sales team thrive Timecodes: 00:00-06:39 | The big players who are already creating content representing their brands 06:40-12:08 | Content as a product, staging, and first party data 12:09-15:56 | How mediocre content affects marketing and how to cast a clear vision 15:57-21:41 | How thinking like a media company will help your sales team thrive  Quotes: “The most effective, efficient and elegant way for a company to begin creating content at scale is through the form of video podcasting.” - Kap Chatfield, CEO of Rveal Media  “In order for you to secure your audience's business, you need to get in front of them at a higher rate. You need to be presenting something that is of high value to them and that's in alignment with the product and service that you offer.” - Kap Chatfield, CEO of Rveal Media “First party data is the future—you're only going to be able to capitalize on first party data if you are creating content and thinking of your business as a media company.” - Kap Chatfield, CEO of Rveal Media  “Your ads need to become content that your audience would want to consume.” - Kap Chatfield, CEO of Rveal Media  ————————————————- Connect with Kap Chatfield:  Follow Kap on LinkedIn: https://www.linkedin.com/in/kapchatfield/ Reach out to Rveal Media: Rveal's website: https://site.rveal.media/ Rveal's LinkedIn: https://www.linkedin.com/company/rvealmedia/ Rveal's YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw 

Thanks for your patience, I usually post these episodes on Mondays MUCH earlier but we just got back from a road trip and I rushed over to the computer almost as soon as we got back :) WOW! 100 episodes, I can't even believe it. Thank you to all my listeners, my fans, my guests, for being a part of something that I wanted to build so I could share what top startups and leaders are doing, what's working, what's not, just being very transparent. Truly a labor of love. Don't forget to leave a review if you've been joining me! In this 100th episode I'm getting interviewed (again) by Kap Chatfield (CEO at Rveal Media and host of B2B Podcasting) and we talk through modern approaches to digital content strategy for startups. Main topics we cover: Why your B2B startup needs a digital content strategy; What goes into your digital content strategy; Digital marketing needs to work for you so that you don't need to hire more salespeople to do that work for you; Gartner's Future of Sales research shows that by 2025, 80% of B2B sales interactions with buyers will occur in digital. This is because 33% of all buyers desire a seller-FREE sales experience – a preference that climbs to 44% for millennials - what that means for you going forward; How to assess the value of your content strategy (HINT: not through vanity metrics); What it takes to create great content; Your content strategy includes both content creation and distribution; Your customer's sales experience is not a linear journey and what that means for you. Here's the article I wrote mentioned in this episode: https://www.linkedin.com/pulse/modern-digital-content-strategy-startups-playbook-anna-furmanov/ You can find Kap on LinkedIn: https://www.linkedin.com/in/kapchatfield/ Rveal's website: https://site.rveal.media/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen. You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening, and don't forget to leave a review! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Hosting a podcast for your business is a great first step to grow your B2B brand.

If you're a B2B business and you haven't nailed down a content strategy, you're late to the game.

Do you realize what a podcast can do for your business?

Do you REALLY know how to generate demand for your product?

Take the relationships with your audience to a higher level with storytelling.

B2B marketing is broken. That's the main premise of Nelson Gilliat's book—and it's not the only controversial thing he shares in this episode. The way we've done B2B marketing for decades just isn't working anymore. And while it's uncomfortable jumping into uncharted territory, businesses have to adapt if they want to survive and thrive in this new world. In this episode of B2B Podcasting, Kap sits down with Nelson Gilliat, author of “Death of the SDR and the Birth of Buyer Centric Revenue”. Together they discuss how outdated strategies are limiting companies' growth—and what you can change today if you find yourself in that position. Marketers and business owners: you don't want to miss this. Main Takeaways:

Do you know the right metrics to measure the success of your podcast?

JoeMatar, VP of Marketing at Brazen, talks with Jeremy about the powerful marketing value of B2B podcasting.Highlights:The role the company's podcast, Talent on the Rise, plays in it's marketing strategyHow podcasting has been a useful tool for salesThe role the podcast host plays in making a connection with the audience Learn more about BrazenConnect with Joe on LinkedIn

Have you cultivated an experience for your guests that you invite to your show?

Do you know how to maximize storytelling for the growth of your business?

John Ray, Business RadioX® and Ray Business Advisors (The Exit Exchange, Episode 13) The tables were turned on this edition of The Exit Exchange, as regular co-host John Ray was also the guest, interviewed by co-hosts David Shavzin and Mike Rosenthal. John is the owner of the North Fulton studio of Business RadioX®, which produces […]

Do you TRULY know the power of storytelling to build your brand?

Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. This week she joined me on the On Brand podcast for a discussion of global podcasting markets and how to plan an effective B2B podcast. About Prarthana Sibal As Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana Sibal has managed over 1,000 Podcast Episodes from idea to launch. Branding, Public Relations, Corporate Communications, Brand Reputation, and Podcasting for Brands. Born in India, Educated in SMU Singapore. She is based in Singapore. And she's our guest this week on the On Brand podcast.  Episode Highlights Is it still the ‘golden age' of podcasting? Prarthana added an important global perspective to this opening question. “You have to remember that Asia is 5–6 years behind the west. We still have a long way to go (in this growth).” How do you start a B2B podcast? “First, you have to align your podcast objective with your business objective.” From here, Prarthana shared the three most frequent B2B podcasting objectives: Awareness Acquisition Influence What's one of the most critical needs in planning and launching a successful B2B podcast? “Your podcast design depends on your business objective and your host.” Specifically, Prarthana stressed the importance of the host's style and the relationships they've built. These “people skills” ensure that your show can facilitate engaging conversations with guests. What brand has made Prarthana smile recently? “It's not really a brand, it's a person—Gary Vee.” Prarthana shared how Gary Vaynerchuk is a great example of what we were just talking about. To learn more about Prarthana, connect with her on LinkedIn or check out the Pikkal & Co. website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people are doing content just for the sake of doing content. Just because they “need to be out there” in front of their prospects. That has led to many people publishing what today's guest, James Carbary, calls #CommodityContent So how do we move away from that and create compelling thought leadership content? That's what we talked about in this conversation. Here are some of the #GoldenBoulders:

Can you imagine what lessons you can learn after producing over 4,000 podcasts? That's what we set out to discover in this conversation with our good friend, and B2B podcasting authority, Matt Halloran. Some of this episodes #GoldenBoulders were:

In this Q&A episode, Jeremiah covers various ways you can use B2B podcasting to help your company grow. We'll cover everything from how you can use your podcast to empower your sales team to how it can fuel ongoing market research.We'll also cover examples of great B2B podcasts you can use to emulate or take notes from, and we'll provide you with a couple of agencies and tools we'd recommend to help you get the job done.Key TakeawaysUse your podcast to empower your sales team and shorten the sales cycle.Build a library of episodes that cover common concerns your sales team hears from prospective clients. This way, whenever that question comes up in the sales process, your team has multiple, long-form episodes they can share with prospects for them to consume asynchronously without the pressure of a sales call. This also gives clients the opportunity to share internally with the rest of their team so everyone can get on board.Having a B2B podcast helps you build serendipitous relationships.The people you interview on your show can eventually become industry partners, collaborators, co-sponsors, or even future customers. Your B2B podcast gives you the platform to connect with leaders in your industry and create mutually beneficial relationships due to the trust that is built throughout the interview process.You can build an audience and community around your brand.Think of your podcast as an audio version of your newsletter. It gives you the opportunity to build an audience that's connected with you and wants to hear what you have to say every week, outside of social media. While social followers are looking for quick insights, podcast listeners are allowing you to take up 40+ minutes of their time.Your podcast helps you stand out from the competition.Your competitors are likely all on social media or have a newsletter. But depending on your niche, they may not have a podcast yet. This means you could be the first in your industry to capture the power of audio with your branded podcast. Even if there are 10 other shows in your space, you still have the opportunity to be the best, to provide the most value, or to be the most creative. It also helps give your brand a voice that listeners can grow an affinity towards.B2B podcasts act as amazing content marketing engines.Your podcast can either drive or supplement your content strategy. For established B2B businesses with long-standing content plans, a podcast can help drive more content into their channels and can supplement specific topics or themes they want to cover for the month. But for B2B startups without a strong content team, your podcast can drive your entire strategy, meaning you take the content from each episode and turn it into 20-30 pieces of content for each of your marketing channels (articles, newsletters, videos, social posts, etc.).Your podcast can fuel long-term market and customer research.Similar to your marketing team listening to sales calls to better understand your customer's pain points, you can use your B2B podcast on a wider scale to learn more about how top leaders in your ICP think about specific topics, what their day-to-day is like, what content they consider valuable, what they do to grow their business or their careers, or common pain points they all share.Avoid “podfade” by setting realistic expectations from the start.Most businesses give up on their podcast after 10 episodes because they don't see results as quickly as they'd like to, which is why it's important to set your expectations before you start. The average podcast gets about 175 downloads per episode, so if over the course of your first year, you're able to get to 500 downloads per episode, then you're doing really well. As you continue to grow, if you can get between 500 to 5,000 downloads, you'll perform better than 90% of existing shows, which can have a huge impact on your business.A great way to grow your B2B podcast is by guesting on other shows.The idea here is you guest on as many related podcasts in your niche as possible that reach your target ICP. When the host asks where people can find you, you can mention your podcast, the hook of your show, and one or two episodes you think will appeal to that specific audience. This gives listeners the ability to continue to learn from you, for free, without feeling like they're being sold to.You can grow your podcast by sponsoring an episode drop in another show's feed.Another more unique way to grow your show would be to sponsor other podcasts in your space that you know your target ICP is listening to. But instead of paying for a typical 30-second ad read, you could suggest sponsoring an episode drop, meaning you're paying to have one of your episodes dropped on their feed with an intro read by their host. You benefit by exposing an entire episode of yours to their audience, and they benefit by having fresh content on their feed with no production time.Make sure your B2B podcast has a web presence.This is where so many B2B brands go wrong. They launch a podcast and do a terrible job of promoting it on their own sites. Make sure you create an episode directory on your site with episode pages, show notes, embedded audio, graphics, etc. And be sure to add your podcast to the main navigation menu or mark it clearly under your resources/education section. Don't just bury it in your blog.Examples of great B2B podcasts: Drift Insider (Drift) - a podcast network tailored to their diverse ICPs Design Better (InVision) - a podcast designed to reach every level of management, as their SaaS tool expanded Metrics & Chill (Databox) - niche, specific show custom-tailored to attract their target audience Breaking Brand (Buffer) - a great example of an innovative, storytelling and narrative show Production agencies we recommend: High cost, high production: Pacific Content or Pineapple Street Studios Middle cost, B2B-focused: Caspian Studios Lower cost: Hatch Mentions: Descript Podcast Guesting Guide Podcast Tour Strategies How to Build a Podcast Website

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… Do you run a B2B company? Are relationships a big part of running your business smoothly? If your answer is yes to those two questions, then deepening your relationships and expanding your network is critical for your business. One surefire way to do this is by hosting a B2B podcast.  If you already have a podcast, are you hitting gold with it? Or are you like an athlete that expends so much time and energy to produce your show — but never gets on the medals stand? Your B2B podcast can be super profitable if you have the right strategy and avoid the minutia. Want to know more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Rise25, John Corcoran. They discuss the qualities of a gold medal-winning podcast, expanding networks and deepening relationships through a B2B podcast, and the other mistakes that make B2B podcasting unrewarding.

Having a podcast show requires deep patience and a good strategy in order to see real business results. Your inbound leads that come from the podcast and your customers can provide you with insights. In this episode, Jesus McDonald is interviewed by Kap Chatfield on the B2B Podcasting show. They discuss podcast strategy, tactics, fears that stop us from getting deep customer insights, and more.

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Weisz also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Dr. Jeremy Weisz, his Co-founder at Rise25, to talk about how to be a gold medalist at b2b podcasting. They also discuss the importance of having a client avatar when starting a podcast and explain why new podcasters should not spend too much time on post-production. Stay tuned.

James Kotecki, VP of Brand at Infinia ML, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about B2B podcasting.Highlights:How B2B podcasting can help you connect with anyone you want to know Podcast performance metricsHow to get started with podcastingLearn more about Infinia MLConnect with James on LinkedIn