Podcast appearances and mentions of amanda natividad

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.Timestamps(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave. (07:39) - - The Emotional Impact of Parental Leave. (10:15) - - Navigating Career Paths in Marketing. (13:45) - - SparkToro's Audience Research Tool and Growth Strategy. (16:06) - - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events. (20:46) - - Rethinking the pursuit of status in business. (23:45) - - Contemplating financial gains and their true value. (26:36) - - Prioritizing time over extra income for happiness. (32:52) - -Transitioning from Consulting to Content Business: The Evolution of Exit Five. (35:27) - - The challenges and potential rewards of solopreneurship. (37:42) - - Navigating Hiring and Trust in a Small Team (41:31) - - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact. (44:32) - - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics. (46:34) - - The challenge of balancing marketing strategies. (51:51) - - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content. (53:58) - - Embedding Webinar Links in Blog Posts for Engagement (56:19) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It's 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.What those companies need is automated scheduling for qualified leads.And that's where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

2024 has been an exciting year for The Content 10x Podcast. We've had the privilege of speaking with incredible guests who've shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year.Join host Amy Woods as she revisits the themes that defined 2024, reflecting on the trends, tools, and strategies shaping the future of B2B marketing. This special end-of-year episode is packed with insights, ideas, and plenty of inspiration to carry into 2025. Settle in for a trip down memory lane with some of the best moments from the podcast this year!Find out:Key trends and developments that shaped B2B content marketing in 2024How AI is transforming content creation and repurposing without losing the human touchPractical advice for repurposing written content to maximize its reach and impactActionable B2B content repurposing strategies from leading industry expertsImportant links & mentions:The Changing Face of Marketing with Amanda Natividad www.content10x.com/308 Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316How to Win at Gen AI Search with Christopher Penn www.content10x.com/310 How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314How to Use AI in Storytelling with Mike Allton www.content10x.com/318 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297 How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman www.content10x.com/299Repurposing from Long to Short with Erica Schneider www.content10x.com/303 Boosting Content Velocity through Repurposing with Ashley Faus www.content10x.com/301How to Maximize Content with a Small Team with Jess Cook www.content10x.com/302Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins www.content10x.com/305Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content...

Are digital marketing conferences right for you?  Wix's Mordy Oberstein and Crystal Carter alongside Sparktoro's VP of Marketing, Amanda Natividad, help you decide if you're ready to board the digital marketing conference train. Plus, the founder of Brighton SEO's international conference series, Kelvin Newman, joins to discuss securing a speaking role at a conference. Still unsure if digital marketing conferences will pay off? Tune in this week as the experts help you decide on episode 101 of the SERP's Up SEO Podcast! Key Segments [00:01:38] What's On This Episode of SERP's Up? [00:02:59] Focus Topic of the Week: Digital Marketing Conferences  [00:03:19] Focus Topic Guest: Amanda Natividad [00:27:28] Across the Wixverse w/ Kelvin Newman [00:40:02] Snappy News [00:53:46] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Amanda Natividad Kelvin Newman Cheryl Draper Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App Sparktoro BrightonSEO News: My Interview Of Google's Search Liaison On The August 2024 Core Update

⚡ Book your free 20-minute digital product strategy call with me and discover how to boost your income in Q4! ⚡ In today's episode of The Blogger Genius Podcast, I'm talking to Rand Fishkin, the founder of SparkToro and a leading expert in digital marketing and SEO. In May 2024 there was a significant Google search documentation leak, and the documents were actually leaked to Rand. The documents provide a rare glimpse into how Google ranks content and what the challenges are that smaller blogs and businesses face in gaining visibility. If you are trying to understand how SEO works today, this is a must-listen to episode. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Write Your Ebook with These 13 AI Prompts SparkToro MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Understanding Google's Algorithm: Key Takeaways The Complexity of Google's Ranking System Rand reveals that the leaked documents are not SEO guidelines but rather API documentation detailing the engineering behind Google's ranking system. This documentation includes around 14,000 unique features that contribute to how Google ranks content across its platforms, including search and YouTube. While the leak provides insights into what factors Google considers, it does not reveal the weight or importance of each factor in the ranking process. Actionable Advice: Focus on Quality Content: Given the complexity of Google's ranking system, it's crucial to prioritize high-quality, relevant content that meets the needs of your audience. Diversify Your Content: Consider creating content across various formats, such as blog posts, videos, and infographics, to increase your chances of ranking well on different platforms. Brand Mentions and YouTube Transcripts One surprising finding from the leak is Google's use of brand mentions in YouTube transcripts as a ranking factor. Frequent mentions of a brand in relevant videos can positively influence rankings. Actionable Advice: Leverage Video Content: Create YouTube videos that mention your brand and relevant keywords. Ensure your videos are well-optimized with accurate transcripts. Collaborate with Influencers: Partner with YouTube influencers to mention your brand in their videos, increasing your brand's visibility and potential ranking. Discounting Low-Quality Links Google's method of discounting low-quality links based on Chrome traffic is another interesting point. If users do not click on a link, it is deemed less valuable, effectively reducing the impact of spammy links. Actionable Advice: Build High-Quality Backlinks: Focus on acquiring backlinks from reputable websites that drive genuine traffic to your site. Monitor Your Link Profile: Regularly audit your backlink profile to identify and disavow low-quality or spammy links. The Role of Social Media Links While Google has historically downplayed the importance of social signals, the documentation suggests that links from platforms like Instagram can be valuable if they drive traffic to a website. Actionable Advice: Optimize Social Media Profiles: Ensure your social media profiles are optimized with links to your website and relevant content.   Engage on Social Media: Actively engage with your audience on social media platforms to drive traffic to your website. Strategies for Smaller Blogs and Businesses Finding Untapped Channels Rand suggests that smaller businesses should seek out channels and sources of influence that their competitors are not targeting. These avenues are often harder to measure, which is why larger companies tend to overlook them. Actionable Advice: Public Relations: Focus on PR efforts, such as getting featured in local media, niche podcasts, and industry blogs. Collaborations: Partner with smaller brands and influencers to reach new audiences. Building Brand Recognition Rand shares his experience with SparkToro, explaining that they have built their brand by participating in podcasts, webinars, and conferences, rather than relying heavily on SEO or traditional advertising. Actionable Advice: Participate in Industry Events: Attend and speak at industry conferences, webinars, and podcasts to build your brand's recognition. Content Collaborations: Collaborate with other brands and influencers to create co-branded content that reaches a wider audience. Embracing Zero-Click Content The concept of "zero-click content" focuses on being present on social media platforms without necessarily driving traffic back to a website. Building brand loyalty and trust is crucial, especially in an age where AI-generated content is becoming more prevalent. Actionable Advice: Engage on Social Media: Create engaging content for social media platforms that builds brand loyalty and trust. Focus on Value: Provide valuable content that resonates with your audience, even if it doesn't drive immediate traffic to your website. The Importance of Personal Branding and Audience Research Aligning Your Personal Brand Rand emphasizes the importance of aligning your personal brand with your audience's interests. Visualize a Venn diagram where one circle represents your passions and beliefs, while the other represents your audience. The overlap is where you should focus your content creation, product development, and messaging. Actionable Advice: Define Your Brand: Clearly define your brand's values, mission, and unique selling points. Know Your Audience: Conduct audience research to understand their interests, needs, and pain points. Conducting Audience Research Rand advocates for deep audience research, including surveys and interviews, to uncover common themes and challenges your audience faces. Actionable Advice: Surveys and Interviews: Conduct regular surveys and interviews with your audience to gather insights and feedback. Analyze Data: Use tools like SparkToro to analyze audience behaviors and demographics. Conclusion By focusing on high-quality content, leveraging video and social media, and conducting thorough audience research, bloggers and small businesses can navigate the ever-evolving world of SEO and digital marketing. Embrace your unique voice, build genuine connections with your audience, and explore new strategies to carve out your space in the digital world. Other Related Blogger Genius Podcast episodes You'll Enjoy: #334: This Content Strategy Will Help You Rise Above the Noise with Amanda Natividad #330: 2024 SEO Shifts: Strategies for Success Today with Lily Ray #324: How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie​ MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns.Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy.Find out: How Reddit is usedWhy it's useful for B2B marketersBest practices for B2B marketers on Reddit Important links & mentions:The changing face of marketing with Amanda Natividad https://www.content10x.com/the-changing-face-of-marketing/Boosting content velocity through repurposing with Ashley Faus https://www.content10x.com/boosting-content-velocity/How to maximize content with a small team with Jess Cook https://www.content10x.com/maximize-content-with-small-teams/Our consulting and strategy services https://www.content10x.com/consulting-and-strategy/Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What's possible as a content creator? If you don't want to be a  CMO or VP of marketing, how high can you rise? Amanda Natividad joined us for the 403rd episode of The Copywriter Club Podcast and shared her thoughts about how writers can carve out a role as an individual contributor and what that looks like. She also talked about research, growing an online audience and how not to add to the social media noise. Click the play button below, or scroll down for a full transcript.   Stuff to check out: SparkToro Amanda's Website The Brian Kurtz episode Rob mentioned The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  Building an online platform on social media where you can share your thoughts has become an important part of a lot of copywriter's businesses. A platform like this can be a source of leads as well as a place to grow your influence and share your thoughts. Whether you do it on Twitter, Linkedin, Instagram or somewhere else, it's more important than ever. And when you do it right, your platform can be a launch pad for all kinds of things—including a writing position where you get to not only do the work you love, but define the way you do it. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And for today's episode of The Copywriter Club Podcast, Kira Hug and I talked with content creator and VP of Marketing at SparkToro, Amanda Natividad. Amanda landed her position by posting great content online and interacting with others on her chosen platform—Twitter. We talked about that as well as how content creators might create individual contributor roles for themselves, how to research using a tool like SparkToro, the platform Amanda would probably choose today if she were starting over and a lot more. This is a great interview with lots of insights. So stick around… Before we jump in with Amanda… We have a new gift for you as a listener to The Copywriter Club Podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sized guide that will inspire you as you look for ways to attract the right clients to your business. It's a bit like having a couple dozen of the best copywriters in your pocket advising you on how to find your next client. To get your copy, visit thecopywriterclub.com/pocket and download this new guide. And with that, let's go to our interview with Amanda Natividad.   Kira Hug: Well, let's start with your story. I'd love to hear how you ended up as the VP of Marketing at SparkToro and how you got there. Amanda Natividad: Yeah. This could be too long of a story. Let's see. Go for the whole hour. Rob Marsh: Let's make sure we talk about the test kitchen, all of it. Amanda Natividad: It all started when I was born. No, I'm kidding. No, let's see. Here, I'll try to do my best here. You would think at this point I would be good at this, but I'm not. So here we go. I'll say I was a marketer like in the trenches for what, at least eight years or so before I ever started publishing online, like under my own name, here are my marketing thoughts. Here are my thoughts and work. And once I decided to do that, I was basically all in. Like I kind of just tend to be the kind of person where I'm either in or out. There's no in between. Right. So when I decided to do it, I really went all in. I went all in on writing Twitter threads. Eventually started a personal site and a personal newsletter and then grew that and then slowly expanded onto LinkedIn and stuff. Along this journey, one of my marketing heroes, Rand Fishkin, followed me back, which of course meant that I was mortified instantly and was like, well, now I can't tweet anymore. I think I closed the app for the day and was like, I think I'm done, guys. I got to be quiet now. 

What's happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast? In this episode, host Amy Woods welcomes Amanda back to find out about that and much more. Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies.Amanda delves into the core idea of zero-click content, which focuses on providing standalone value in native social media platform posts without requiring users to click away. She shares practical examples and how it has become essential for increasing social media engagement and retention. The discussion also explores the implications of AI on search behavior and audience research, emphasizing the need for marketers to adapt and stay updated with changing marketing trends. Find out: How to conduct audience research What's happened in the world of zero-click contentThe impact of AI on search behaviorImportant links & mentions:SparkTogether event https://sparktoro.com/sparktogether/Amanda on LinkedIn https://www.linkedin.com/in/amandanat/Exploring Zero Click Content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Before I discuss the podcast, I'm thrilled to share some updates on MiloTreeCart. We're transitioning MiloTreeCart to a more traditional subscription model. Therefore our lifetime deal of $349 is being phased out. If you are interested in paying once and owning MiloTreeCart forever and getting a bonus one-hour coaching call with me, Jillian ($300 value), don't wait! Plus, we offer a 30-day guarantee, so there's no risk. If you want to jump on a free 20-minute exploratory call to see if MiloTreeCart is right for you, just sign up here. Additionally, we're introducing in the next two weeks, a new feature to help you offer unlimited freebies and collect email addresses effortlessly! Be on the lookout for my announcement. And now onto today's, episode... Content Strategy Will Help You Grow Online In this episode of The Blogger Genius Podcast, I'm interviewing Amanda Natividad, the VP of Marketing at SparkToro who is also a chef. We talk about current content marketing trends and strategies to get yourself noticed in the crowded online space. Amanda stresses the importance of creating original and valuable content, going beyond SEO-driven strategies to offer unique insights and expertise to build trust and credibility. Amanda recommends incorporating personal elements in your content, which is why she adds her own recipes into her marketing newsletter, showcasing her unique perspective and engaging her audience on a deeper level. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Amanda Natividad Sparktoro MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Shift in Content Marketing: Originality and Personality The landscape of content marketing is evolving, with a growing emphasis on having a distinct point of view and injecting personality into content. In a crowded digital landscape, having a unique perspective can help your content stand out, sharing your own experiences, insights, and expertise. Personal stories and anecdotes can make your content more relatable and engaging. This also signals to Google and to your audience that there is a real person behind what you create. Zero-Click Content: Providing Standalone Value One of the key trends Amanda discusses is the concept of zero-click content. This involves creating content that provides standalone value on social media platforms, without necessarily driving traffic to external websites. Focusing on creating content that offers value on its own can help you build a stronger presence on social media and engage your audience more effectively. It also makes it easier for potential fans to consume your content without having to leave platforms like Instagram or Twitter. Amanda also highlights the trend of brands focusing on being people-led, showcasing the people behind the brand and building a more authentic and relatable image. Dealing with Content Theft and Maintaining a Positive Mindset Content theft is a common challenge for many marketers and bloggers. Amanda and I discuss the importance of maintaining a positive mindset and focusing on creating new and valuable content instead of dwelling on how bad it feels. This can help you stay motivated and continue to provide value to your audience. Embracing an abundance mindset by sharing your knowledge and expertise freely can help you build a stronger connection with your audience and establish yourself as a thought leader. Conclusion: Embracing Originality and Expertise The conversation between Amanda and me underscores the importance of originality, personalization, and expertise in content marketing. By understanding your audience, injecting personality into your content, and embracing new trends, you can navigate the evolving digital landscape, create more effective marketing strategies, and rise above the noise. And in the world of AI, when content becomes easier to create, you need new strategies to get noticed. Lean into your humanness and your "vibe." Other Related Blogger Genius Podcast episodes You'll Enjoy: Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire with Jillian Leslie Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products  

In this episode, Amanda Natividad, VP of Marketing at SparkToro, talks about some of the low points in her career, the toughest feedback she's ever received, how she navigates burnout, and how she's been able to find her authentic voice as a leader.In this episode, you'll hear about:1. When Amanda was told ““Wow. Rand opened up a lot of doors for you!”2. Amanda's boss said it was obvious when she didn't know what she was doing3. When Amanda was told “You're too junior” and “You're too direct”Things to listen for:[06:34] When Amanda was told “Wow. Rand must have opened up a lot of doors for you”[15:39] During the pandemic, she was furloughed from her job at Liftopia[19:01] Amanda felt powerless in her personal and professional life…[27:29] Being told “It's so obvious you don't know what you're doing” by a manager[31:11] Seeing feedback as positive and her co-workers wanting to help[32:38] Being told “You're too junior” and “You're too direct”[39:34] “I don't know” shows maturity and awareness on a personal level[45:57] The skills she wishes she worked on earlierResources:- Connect with Amanda on LinkedIn- Check out SparkToro- Connect with Andrew on LinkedIn- Work with Andrew- Learn more about Appcues

This past week I attended the SaaStock Event here in Austin. One of the presentations I went to inspired this week's episode. It's based on Amanda Natividad's radical idea that No Click Customers could be the next big thing. It gave me ideas. To get your copy of Decoding Google's Helpful Content System - ⁠⁠⁠https://bit.ly/helpfulcontentsystem⁠⁠⁠ This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada ⁠⁠⁠⁠⁠⁠⁠⁠https://www.entityelevation.com/seo-summit-2024/ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Forensic SEO - HouseFresh Video Series⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/searchdriveninsights⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube channels - ⁠⁠⁠⁠⁠⁠⁠h⁠⁠⁠⁠⁠ttps://www.youtube.com/@forensicseo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/searchdriveninsights⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Here's a test - please click on this link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media, INC - SEO Consultant⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Confessions of an SEO - On Semrush's Top 10 SEO Podcasts ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.semrush.com/blog/seo-podcasts/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/confessionscora⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ On page analysis tool - use it every day. GSC Tool - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/checkoutziptie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Software than monitors whether Google is serving your content or not. Rank Week - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/confessionsrankweek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

How much thought do you give to the content you post?  And after sharing, how invested are you in reading and responding to the comments?  Do you take the feedback to heart?  This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit's B2B team.  In this episode, they explore how prioritizing content that resonates with your audience helps enhance your brand and foster community. Here are some of the topics Mark and Amanda discuss: Why community management and growth means rolling up your sleeves and doing the work Why often the best way to respond to other people's posts is by posting your own take How genuine engagement and responsiveness foster community The importance of showing people that you're actually engaging and listening to their feedback Why your content has to be a good match for the platform you're posting on Why you shouldn't post for the sake of posting, but post when you have something to say Focus on business outcomes, not marketing metrics How to create content that grows your business in a meaningful way How creating your own IP allows your content to be more sustainable over time What Amanda values most in her work and career   Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe  

In this episode of Content Briefly, we've interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn't affect their content program, personal branding, and more.************************Timestamps:00:00 Intro.03:10 Who is Amanda Natividad?03:37 Amanda's background.04:59 What is SparkToro?06:23 Reflection on changes in marketing.12:27 Original content on SparkToro's blog. 14:20 Personal branding vs. corporate branding.18:47 Aligning marketing strategy with audience insights.21:44 Using an email list for marketing.26:02 Scalability of SparkToro's marketing approach.30:45 High-level individual contribution vs. traditional management34:27 Balancing high-value work and 'chill work'.37:37 SparkToro's content strategy.41:17 Leveraging original research in content marketing.45:01 Amanda's journey in building her personal brand.48:38 Learn more about Amanda and SparkToro and get in touch.49:52 Outro.************************Useful Links:SparkToro Website: https://sparktoro.com/Amanda's Website: https://amandanat.com/Amanda on LinkedIn: https://www.linkedin.com/in/amandanatAmanda on Twitter: https://twitter.com/amandanatAmanda on Instagram: https://www.instagram.com/amandanat************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at tealhq.com.

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.06:04 - The Emotional Impact of Parental Leave.08:40 - Navigating Career Paths in Marketing.12:10 - SparkToro's Audience Research Tool and Growth Strategy.14:31 - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.19:11 - Rethinking the pursuit of status in business.22:10 - Contemplating financial gains and their true value.23:10 - Prioritizing time over extra income for happiness.29:26 -Transitioning from Consulting to Content Business: The Evolution of Exit Five.32:01 - The challenges and potential rewards of solopreneurship.34:16 - Navigating Hiring and Trust in a Small Team38:05 - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.41:06 - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.43:08 - The challenge of balancing marketing strategies.48:25 - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.50:32 - Embedding Webinar Links in Blog Posts for Engagement52:53 - Closing Thoughts. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers. We don't add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and being punished by the algorithms. In the second co-hosted episode of The Content 10x Podcast, host Amy Woods and Marketing Manager Jason Morton unpack link dumping, what it means, why it's a big no-no, and how to share links in a way that adds to your posts, rather than is the purpose of your post. Find out: What link dumping is (and how to tell if you're doing it!) The impacts of link dumping How to avoid it and what to do instead Important links & mentions: Why you should create content with vs for your audience https://www.content10x.com/create-content-with-your-audience/ How to create a content brand with John Bonini https://www.content10x.com/create-a-content-brand/ Exploring zero click content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Amanda Natividad (@amandanat) is an expert in marketing and writing. She talks about using humor and strong marketing skills to understand what people on social media like — and what resonates strongly enough to make them do things. We discuss making content that's not just different, but interesting and true to your audience. Among many intriguing stories, one cool thing she mentions is how Rand Fishkin started following her (and how she overreacted to it!). But it worked out. She quickly found herself working with Rand on SparkToro. Amanda even shares a few tips on using tools like SparkToro to better understand what people want to see, who they interact with, and where they are.We talk about the future of making content, including using AI for new ideas. Amanda believes in growing your audience by being liked, not just being the best. She's planning to grow her marketing course and talks about how a fractional marketing director can help small businesses and solo workers. This chat with Amanda is full of easy-to-use advice for improving your marketing. Enjoy!Amanda on Twitter: https://twitter.com/amandanat  00:00:00 Creating Unique and Engaging Content00:14:20 Refresh vs Different in Content Creation00:26:01 Advice on Using Social Media Platforms00:36:45 AI in Ideation and Meal Planning00:44:06 Future Audience Growth and Marketing Exploration00:52:50 Fractional Marketing Director's ImportanceThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/amanda-natividad-mastering-content-creation-and-audience-engagement/The podcast episode: https://tbf.fm/episodes/274-amanda-natividad-mastering-content-creation-and-audience-engagementThe video: https://youtu.be/h94Hu8Ngr5cYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw (00:00) - Creating Unique and Engaging Content (14:20) - Refresh vs Different in Content Creation (26:01) - Advice on Using Social Media Platforms (36:45) - AI in Ideation and Meal Planning (44:06) - Future Audience Growth and Marketing Exploration (52:50) - Fractional Marketing Director's Importance

In this episode, we're joined by Amanda Natividad, the VP of marketing at SparkToro, who shares a story about the time she met her marketing hero: her now-boss, Rand Fishkin. Amanda is a former tech journalist and also a former test kitchen cook for the LA Times. She writes the newsletter The Menu which includes marketing advice and delicious recipes (for actual food, not marketing). And she takes us inside three different drafts for potential intros of this signature story, where we learn about the paradox in our storytelling: to connect deeper externally, we need to go deeper internally.But does our work and culture encourage that? Amanda and Jay wrestle with that.Throughout this series, we'll learn from how inspiring creators and experts craft their most valuable, most original stories that build connection and resonate deeply. We're putting on display the hidden details, tiny choices, and emotional moments, as we seek to go beyond telling stories to instead BECOME storytellers.BECOME A STRONGER STORYTELLER:Subscribe to Jay's free newsletter or work with Jay to consult your team or coach you personally: jayacunzo.comHire Jay to develop a differentiated podcast.JOIN THE CREATOR KITCHEN MASTERMIND:Where smart experts become influential voices. Join fellow entrepreneurs, marketers, and creators learning to craft more valuable, more original content, with a community of creative, kind humans, daily access to the Kitchen's founders, masterclasses and elite guest interviews, group calls and 1:1 support, and shared focus sprints fitting busy schedules.Learn more about membership at creatorkitchen.com***IN THIS EPISODE:Amanda Natividad, VP marketing at SparkToro and writer of The Menu newsletter. Find her on LinkedIn.***PRODUCTION CREDITS:Creator, host, writer, editor: Jay AcunzoProducer and researcher: Ilana Nevins

Amanda is the VP of Marketing at SparkToro, an audience research platform. Along with teaching content marketing at Maven, Amanda also publishes a marketing newsletter called The Menu. She is a contributor for Adweek, an incredible chef who trained at Le Cordon Bleu, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox.   We talk about: Defining product-led content and it's growing importance Nuances in target audience How to think about distribution  Optimizing for both reach and resonance Content-specific KPIs and business impact   Where to find Amanda:  https://amandanat.com/ https://twitter.com/amandanat https://amandanat.substack.com/ https://www.linkedin.com/in/amandanat/ https://sparktoro.com/audience-research-newsletter   We discuss:  https://sparktoro.com/blog/   Where to find Patrick: https://www.linkedin.com/in/pcmoran/   — (02:39) Defining product-led content and its purpose (03:42) How product-led content has developed over the last few decades (07:20) Thinking about the different components of product led growth through the marketing lens (10:38) Content through the various journey of the customer lifecycle  (11:13) Middle and bottom funnel content specific approaches  (14:20) How content fits various growth motions in different companies  (18:45) Defining audiences and identifying sources of advocates and influences   (23:22) Writing for certain audiences and providing value    (26:30) Thinking about distribution from the very beginning   (30:54) Framework for content distribution through various platforms  (34:32) Creating for both reach and resonance  (38:00) Developing primary forms of content and structuring for various content channels and being authentic to those channels    (42:51) Looking at content marketing KPIs that signal utility and strength and tying to business metrics  (45:59) Where to find Amanda!   

Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It's marketing. The sales come afterward.I don't like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it's not sales. It's marketing… and sales are a side effect of getting attention in the media. In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her earned media goals into two buckets - long-term and short-term. One focus was on building a reputation and the other was to try to sell the product.I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.First, they were ready for conversions. When you're ready, do these five things.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   What's the best way to collect meaningful audience insights?  As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren't always available.   On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume.  Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.”  In This Episode:  0:00 – Introduction  2:51 – Amanda's career to date  7:47 – Her thoughts on Threads   16:35 – The best Threads strategy  19:57 – Why not to go hard on posting  24:44 – New ways to research audiences without metrics  36:06 – Amanda's final two  40:29 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit Amanda's website  Connect with Amanda on LinkedIn  Follow Amanda on Twitter  Follow Amanda on Instagram  Follow Amanda on Threads    Visit SocialPros.com for more insights from your favorite social media marketers. 

Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one! "But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions." The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing. Our guest Amanda Natividad Amanda is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox. Resources from Amanda: Original post on Zero-Click content Being refreshing, not different  Zero-Click marketing Amanda's book reco: "Lost and Founder" by Rand Fishkin ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 130 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Adrienne Sheares is an entrepreneur, keynote speaker, strategist, and coach.  She's also a damn good conversationalist.  Hat tip to former guest Amanda Natividad for the introduction.  On today's show, Adrienne helps us get 1% better at: personal branding goal setting pivoting when needed  crafting a compelling offer  separating details from procrastinaton  and much more! If you are looking for a boost in your communication, consider a free 15-minute 1:1 coaching session with me. Let's connect to find out about your goals. Head HERE to find out more.  Email me Joe@onepercentbetterproject.com with questions or comments on the show.  As always, thanks for listening to episode 272! --Joe 

In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro. We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring. Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job. (Hint - it won't) This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about. Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter *** Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Drop me an email at jason@b2b-better.com or book a time to chat with me using this link: https://www.b2b-better.com/podcast-assessment You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell

"I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!"Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer.Topics covered:(00:00) - Creating Content That Screams 'Oh Sh*t, That's Good!' (5 Steps) (01:34) - The problem with our obsession with algorithms (02:31) - Choosing between high-quality content and "clickbait" content (09:24) - How does Amanda seem to "do it all?" (12:46) - A typical week for Amanda (13:54) - Preparing a few pieces of content (16:20) - Where does Amanda store her content ideas? (17:39) - The difference between "Oh shit that's good" and "Oh shit that's nice" (21:04) - How does Amanda lean on her intuition? (21:52) - How to turn ideas into actual content? (23:34) - How does Amanda write such good content? 4 insights. (27:52) - Using templates vs. heuristics (28:34) - The ONE question to ask yourself when creating content (30:39) - Amanda's writing process (31:23) - SparkToro's social media calendar (32:36) - Trying to "ship something" every day (34:49) - How to get most out of the content she produces? (38:53) - Amanda's involvement in SparkToro's strategy (41:50) - Top 3 resources recommended by Amanda (43:16) - How to connect wiwth Amanda ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Amanda Natividad, VP of Marketing @ SparkToro, who shares her insights and expertise on questions submitted by our audience. We kick off with most important question of them all - Is a hotdog really a sandwich?From personal branding to carbon emissions in marketing, the panel addresses real-world challenges faced by marketers. They also delve into the Google scandal and successful festival sponsorships. With a focus on the importance of staying informed and avoiding trend-chasing, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape.Mentioned in the show: Cannes hotdog research and Cannes content hubHubspot creator networkGoogle lawsuit newsVodafone x Glastonbury activationBarbie activationsIf you have a marketing question you want answered, submit it here.Watch the video version of this Podcast on YouTube.Chapters:(01:41) Intro - Amanda Natividad(04:20) Q1- What challenges and opportunities do marketers face in measuring and reporting the environmental impact of media campaigns, and how can a standardized framework for measuring carbon emissions help drive industry-wide progress?(12:00) Q2- We're entering an era where B2B brands are building their own creator networks/media businesses by “buying” Creators (see Hubspot ) Working with content creators requires a balance between brand guidelines and allowing flexibility for co-creation. How can brands establish clear playbooks and guidelines while still giving creators the freedom to produce authentic content that resonates with their audience?(19:15) - Q3 - As a mid-senior level marketer, should I be trying to build my personal brand right now? I'm worried that if I don't start a newsletter or share “thought leadership” on Linkedin, I won't be able to compete in 10 years. Thoughts? (24:20) Rants & Raves"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

In this episode of The Anonymous Marketer, host Nick Bennett sits down with Amanda Natividad, VP of Marketing at SparkToro. They delve into the challenges and strategies of content creation for early-stage companies, particularly those with limited resources.Amanda shares her insights on event-led growth, emphasizing the importance of having clear goals and strategies for different types of events. She also discusses the common mistakes startups make when it comes to content creation, such as not fully understanding SEO before hiring for it, and how these can be avoided.The conversation concludes with Amanda's advice on identifying short-term wins that the whole team can work towards. She also shares her contact information for listeners who want to connect with her further. This episode is a treasure trove of information for anyone navigating the world of content strategy in a startup environment.

In this audio from MicroConf Remote 5.0, Amanda Natividad, VP of Marketing at Sparktoro, discusses the how content marketing trending more and more toward zero-click content. Amanda gives away 3 methods for creating zero-click content from your existing long form content. Links from the Pod: Get your ticket for MicroConf Remote 6.0 Amanda Natividad | Twitter Sparktoro Get the slides from this talk

Great content is like an amazing dish—it's meant to be remixed and shared!That means a great blog post should also be:Visualized and explained in a webinar.Rewritten as a Twitter thread.Discussed in a podcast.Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.That's exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content she creates. Today, Amanda discusses how she repurposes SparkToro's popular office hour webinars attended by thousands of marketers into blog posts.She even believes that starting with a webinar before writing a blog post might be better:“As you're presenting your ideas, you can pick up on how the audience are reacting. For example, people in the chat might be saying, ‘Oh, that's a really good example.' They could even tell you if they're confused. Those things give you clue to improve your content.”In this Marketing Powerups episode, you'll learn:The benefits of repurposing webinars into blog posts versus the other way around.Amanda's detailed process for turning webinars into blog posts.The art of coining terms like “zero-click content.”A resume tip that's helped Amanda transition from a test kitchen chef to a VP of marketing at a fast-growing startup.

A conversation with Amanda Natividad. In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online. Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven.com/amandanat/content-marketing), that helps marketers take their content to the next level. Amanda also used to work in tech journalism and was a test kitchen cook! In this episode we talked about Amanda's journey into content marketing and becoming the VP of marketing at SparkToro, how SparkToro works like a team of 10 with just 3 employees, and as well as their approach to Big Tech. We also discuss building a Twitter audience, using zero-click content as a part of content strategy, and whether it is good or not that some tech companies punish the use of links. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Amanda on Twitter, LinkedIn, or her site.

Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. But you need to know your audience for this strategy to succeed. If you don't understand your ICP and audience, you won't know how to go to market and how to build a better product. So, you need to know what your audience wants from your product and content.In this episode of Content Logistics, our host Camille Trent welcomes Amanda Natividad, VP of Marketing at SparkToro. Amanda explains how you can create a successful content brand. Amanda and Camille discuss audience research, the ways to do it, and its benefits for the marketing team.

You can't get around the fact that it's tough out there for content creators and marketers. It's getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks. So how do marketers navigate this brave new world where platforms reward zero-click behavior? In this episode of the podcast, VP of Marketing at Sparktoro, Amanda Natividad, speaks to our host Amy Woods about the value of zero-click marketing and how to successfully play platforms at their own game. Find out What zero click content is and why it's important Examples of zero click content and the platforms to focus on Amanda's approach to research and repurposing Important links & mentions: Amanda Natividad on LinkedIn https://www.linkedin.com/in/amandanat/ Amanda on Twitter https://twitter.com/amandanat Sparktoro's Office Hours https://sparktoro.com/resources/office-hours Content10x.com https://www.content10x.com/ Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

SEO shouldn't be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels.  Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you'll never know if you don't communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matter the channel a user arrives from. As a result, SEO, social media, PPC, etc., should align with consistent messaging, content, and imagery. Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank's Garrett Sussman, featured guest on the SERP's Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what's driving revenue now while making time investments in other tactics for the future. Knowing your audience is crucial when it comes to an omnichannel approach to marketing. A good way to understand who your audience is online is by using tools like SparkToro. With it, you can not only identify your audience but discover where they're at and what they like. We'll dive into how you can use the tool to fuel all of your marketing efforts from SEO to social!  Let's ride the wave of the SERPs Up SEO podcast and explore omnichannel marketing! Key Segments: [00:01:51] What's On This Episode of SERP's Up? [00:02:13] Focus Topic of the Week: Omni-channel Approach to SEO [00:16:05] Focus Topic Guest: Garrett Sussman [00:21:06] Tool Time [00:24:56] Snappy News [00:26:46] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Garrett Sussman: https://twitter.com/garrettsussman iPullRank: https://ipullrank.com Amanda Natividad: https://twitter.com/amandana t  Joy Hawkins: https://twitter.com/JoyanneHawkins Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Blog Distribution Strategies for Growth: https://www.wix.com/seo/learn/resource/webinar-content-distribution More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents Sparktoro: https://sparktoro.com  What Kind of Content Appears in Google Discover [Case Study]: https://www.semrush.com/blog/google-discover-result-study  News:  Google Improved The Search Console Discover Performance Report: https://www.seroundtable.com/google-search-console-discover-performance-reports-improved-34504.html  Does the Length of a Google Review Matter?: https://www.sterlingsky.ca/length-google-review-matter/ 

When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way.In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. TopicsTest out content ideas at eventsRefine ideas through feedbackQuiet quitting can be goodHow to build an audiencePersonal content strategyTry telling your storyAct like you belongShow LinksCheck out SparkToro's Audience Research Newsletter! https://sparktoro.com/audience-research-newsletterFollow Amanda Natividad on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Keyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won't help you understand your audience's needs, wants, and behaviors, audience research will.In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.

In part 1 of our 3-part series, we're joined be Amanda Natividad and Marissa Goldberg – two friends of the podcast – to discuss the traditions that surround love.After getting engaged last year, Steph found herself in a place she didn't expect and with emotions that she didn't feel entitled to have. That led her down a deep rabbit hole of questions, ultimately ending up in a bunch of societal narratives.She discusses them here with Amanda and Marissa, as they share how they navigated the narratives that underpin love, from engagement to name changes to family involvement and more. Without giving too much away, all three women have found their own unique way forward.Resources:The Gottman Institute (for fantastic research-based marriage advice) Harvard grad speech on committing A name change service that Marissa recommendsA before marriage list of questions Post-engagement anxiety article 1Post-engagement anxiety article 2Getting engaged made me feel miserableAmanda's "declaration of interdependence"Marissa's elopement video Thank you Amanda and Marissa for joining us! You can find them at...Amanda's personal siteAmanda's TwitterMarissa's personal siteMarissa's Twitter

TIMESTAMPS0:00 introduction1:07 Amanda's path from chef to content marketer5:48 Mise en place in content marketing6:28 How to write amazing Twitter threads12:44 Repurposing content18:52 Powerful mental models25:53 How to grab attention30:07 How to find your target audience's pain points38:41 How to balance work and family41:45 How Memes fit into content strategy45:41 Starting vs planning SHOW NOTESAmanda's website: https://amandanat.com/Amanda on Twitter: https://twitter.com/amandanatSparktoro: https://sparktoro.com/ FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1Simplecast: https://tech-bound-podcast.simplecast.com/

Dave is joined by Shauntle Barley, Director of Marketing at Demandwell, and Egan Montgomery, Director of Go-To-Market at High Alpha for a conversation all across the board in B2B SaaS marketing including marketing budget benchmarks, how to think about building demand gen programs, where to start, thoughts from SaaStr 2022, getting thought leadership from the CEO, finding peers, lessons from Amanda Natividad and Chris Walker, why everyone in B2B is talking about community and more.This episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Amanda Natividad is the Vice President of Marketing for audience research startup, SparkToro. In her career, she has managed B2B and B2C marketing teams across SaaS, Consumer Packaged Goods, and on the agency side. Amanda created Fitbit's B2B content program and helped build their B2B marketing team. She is also a contributor for Adweek, a former journalist, and for good measure, she's also a Le Cordon Bleu-trained chef. Here are a few of the topics we'll discuss on this episode of Long Story Short:  Amanda's Zero Click Content framework and how you can put it in place today How to leverage different use cases for audience research Why you need to lead with your best stuff and optimize for impressions How the content marketing game has changed The critical mindset shift for companies to win in content marketing today How the 3-person team at SparkToro can operate like a team of 10 Resources:Lost and Founder by Rand FishkinOut on the Wire by Jessica AbelNonviolent Communication by Marshall RosenburgDoing Content Right by Steph SmithLanding Page Copywriting Mastery by Jeremy MoserSwipe FilesConnect with Amanda: TwitterLinkedInConnect with Jeff:LinkedInConnect with Sirkin Research:WebsiteTwitterInstagramLinkedIn

Zero-click content is a big jump from what many content marketers are comfortable with. Not only because it's so different, but because it's hard to measure. However, in this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata is joined by SparkToro's VP of Marketing, Amanda Natividad, to talk about why it's a valuable addition to your marketing strategy. Listen to find out: The definition of zero-click content Why and how you should get started with zero-click content Ways that you can measure its success For more information and insights on zero-click marketing from Mark and Amanda, tune into the full episode. 0:00 – 1:14 – Introduction 1:14 – 3:00 – What is SparkToro? 3:00 – 6:43 – How Mark and Amanda got in touch 6:43 – 10:14 – Amanda explains zero-click content 10:14 – 15:22 – Amanda on audience personas and how they link to zero-click content 15:22 – 17:22 – How to measure zero-click content 17:22 – 21:15 – How to be comfortable giving away your punchline 21:15 – 23:52 – How Metadata measures zero-click content 23:52 – 26:23 – People follow people vs brands 26:23 – 29:58 – SEO at SparkToro 29:58 – 32:02 – Targeting account-based marketing platforms 32:02 – 35:22 – Amanda's zero-click content framework 35:22 – 38:37 – Things to avoid when creating zero-click content 38:37 – 40:15 – Outro

Relying on people to click your ad's CTA is destroying its effectiveness. Providing the full value in the feed will win out every time and we're here to prove that to you. Curious how you can do the same internally? People don't want to leave the platform they're already engaged with. 99% of the time, even if someone is engaged with your ad, they're not clicking. So if your strategy is to use your social content to drive ebook downloads, blog traffic, email signups, or anything else that isn't native to the channel you're posting on, you are playing a losing game. Amanda Natividad calls this "Zero Click Content" and she joined Tory Kindlick and Sidney Waterfall to talk about why delivering your message in the feed is so important, the tactics you can use to create effective content that doesn't require a "click", and how to measure marketing's impact.

Wes Kao has worked with Seth Godin (where she co-founded the altMBA and served as executive director), David Perell on his Write of Passage course, Professor Scott Galloway on Section4, and Morning Brew. Currently, she’s the co-founder of Maven, a cohort-based learning platform where I taught my own course. Wes is passionate about telling stories that stay true to the creator’s intentions while keeping your audience listening. In today’s episode, you will learn how to use state changes to keep your audience engaged, how to communicate more clearly by focusing on the how more than the why, how to manage up for success, and how to communicate your priorities to set a boundary.—Where to find Wes Kao:• Website: https://www.weskao.com/• Twitter: https://twitter.com/wes_kao• LinkedIn: https://www.linkedin.com/in/weskao/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Modern Treasury: https://www.moderntreasury.com/• Berbix: https://www.berbix.com/start• Makelog: https://www.makelog.com/lenny—Referenced:• The Super Specific How: How to make your cohort-based course more rigorous: https://www.weskao.com/blog/super-specific-how• It Was the Best of Sentences, It Was the Worst of Sentences: A Writer’s Guide to Crafting Killer Sentences: https://www.amazon.com/Was-Best-Sentences-Worst-Crafting/dp/158008740X• Guide to Better Business Writing (HBR Guide Series): https://www.amazon.com/HBR-Guide-Better-Business-Writing/dp/142218403X• Seth Godin’s blog: https://seths.blog/• The Minto Pyramid Principle: Logic in Writing, Thinking, and Problem Solving: https://www.amazon.com/Minto-Pyramid-Principle-Writing-Thinking/dp/0960191038• Doctor Foster: https://www.amazon.com/Doctor-Foster/dp/B01DT0WQ2C• Suzy Batiz: https://www.suzybatiz.com/• Amanda Natividad’s Marketing 201 course: https://maven.com/amandanat/content-marketing• Dr. Marily Nika’s course:  https://maven.com/marily-nika/technical-product-management—In this episode, we cover:[03:39] Wes’s early career[07:08] How to land a job with Seth Godin[09:56] What makes Seth Godin stand apart[14:50] Wes’s framework for better writing: the super-specific how[18:08] Writing and teaching without the BS[21:45] State changes: how to keep your audience engaged when teaching[25:51] The data of “eyes light up” moments[29:27] What managing up can do for you[32:51] How to manage up effectively[34:17] Lenny’s template for proactive communication[36:19] The skills you need to communicate clearly through writing[43:50] How to protect your bandwidth (without having to say no to your boss)[47:32] How Lenny sets priorities and communicates them[48:24] Lightning round!—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Amanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry. Amanda is also a classically trained chef and former journalist. Find Amanda Online https://www.linkedin.com/in/amandanat/ https://sparktoro.com https://twitter.com/amandanat https://amandanat.substack.com/ If you like Digital Marketing Dive, please consider leaving us a review in the podcast directory of your choice. Each one helps out tremendously. You can the hosts online in a number of places: Seth: https://s3th.me Olivia: https://oliviasisinni.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry. Amanda is also a classically trained chef and former journalist. Find Amanda Online https://www.linkedin.com/in/amandanat/ https://sparktoro.com https://twitter.com/amandanat https://amandanat.substack.com/ If you like Digital Marketing Dive, please consider leaving us a review in the podcast directory of your choice. Each one helps out tremendously. You can the hosts online in a number of places: Seth: https://s3th.me Olivia: https://oliviasisinni.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Season 3 of Media Moves! This season's topic: Content to Commerce. We are happy to be speaking with Amanda Natividad, VP of Marketing for SparkToro. Join Adam and Amanda as they discuss the benefits of sticking to your niche and personal experiences, modern content marketing, and content creator's responsibility for copywriting. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n (https://twitter.com/AdamRy_n) and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual (https://workweek.com/brand/perpetual) And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves (https://ratethispodcast.com/mediamoves) Thank you so much!

Episode Description In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work. We spoke about marketing ops don'ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they'll be proud of, versus spending all year putting out fires and fixing issues in other marketers' campaigns. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Darrell: https://www.linkedin.com/in/darrellalfonso/ Check out Amanda Natividad's content: https://twitter.com/amandanat About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

Amanda Natividad is a marketer that grew her Twitter audience from 0 to 100k in just two years. In that same span of time Nathan grew his Twitter following from like 12k to 37k. (Cue sad trombone wah-wah sound.) In this special interview episode of Ordinary Astronauts, Nathan learns everything he can from Amanda about how to grow an audience, and they even live workshop a tweet at the end. Turns out, God really is in the details. Enjoy!

Asking for feedback (both positive and constructive) is not an easy thing to do. VP of Marketing at SparkToro, Amanda Natividad, rejoins Dr. Emily on the show to discuss self-awareness, self reflection, and the scary but powerful act of asking for feedback. Thank you for listening! Staying emotionally fit takes work and repetition. That's why the Emotionally Fit podcast with psychologist Dr. Emily Anhalt delivers short, actionable Emotional Push-Ups every Monday and Thursday to help you build a better practice of mental health. Join us to kickstart your emotional fitness. Let's flex those feels and do some reps together! Follow Dr. Emily on https://twitter.com/dremilyanhalt (Twitter), and don't forget to follow, rate, review and share the show wherever you listen to podcasts! #EmotionallyFit  The Emotionally Fit podcast is produced by https://www.joincoa.com/ (Coa), your gym for mental health. Katie Sunku Wood is the show's producer from https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab), and featuring music by https://open.spotify.com/artist/4opkPECBBcY1LIDa3quwpy?si=l53ce-ONSG2l0yvfJaOVBA (Milano). Special thanks to the entire Coa crew!

Why Free-to-Paid Conversion?Amanda had a gut sense that since “audience research” was still pretty early and search volume was relatively low, they needed to nail the onboarding experience when people did give them a try.She started working with Forget The Funnel, who helped them identify 2 big opportunities:1) Increase free-to-paid conversion.2) Improve the onboarding experience.So they focused on growing their free-to-paid conversion %, and got to work improving onboarding.How They Improved ItImproving the onboarding flow.At the time, SparkToro's onboarding flow had 15 (or so) steps and a 10% completion rate, which was above average. Despite that, they were still addressing churn and getting questions about the product, so Amanda knew there was room for improvement.So she worked with Ramli John, who helped them improve the sequence. They did this by reducing it to 8 steps, and having Rand Fishkin (founder) trim his welcome video from 5 minutes to 2.Next, they updated the onboarding messaging, making it more concise and using a more active voice.Finally, they made sure every onboarding step mapped to 1 single feature. Previously, they had introduced new users to "list creation" and "outreach" in the same onboarding step. Amanda noticed that not as many people were creating lists, so they broke these into 2 steps.These changes alone took their onboarding completion rate from 10% to 15%. And even though Amanda couldn't prove users were actually consuming the messaging more than before, she knew it was easier to understand, quicker to get through, and it drove users to complete 1 successful search so they could reach the “aha” moment faster.Creating a behavior-based email sequence.In the early days, Rand would send personalized welcome emails himself. Later, this became 1 email welcoming users to the product, with subsequent emails being sent to remind users of upcoming monthly charges.Amanda knew there was lots of room for improvement here, but she faced one major challenge: SparkToro had a very wide use case.It's used by a lot of different companies, for a lot of different things. This meant that doing "1 size fits all" onboarding emails wasn't going to cut it.So she created a "behavior-based" email sequence, with 3 main goals:1. Get people to "value realization" as quickly as possible2. Help users get into the habit of using SparkToro more often3. Get users to use more features, and realize it's powerShe worked with Casey Henry, SparkToro's co-founder, to build out workflows that would group users into logic-based cohorts. Depending on the cohort/segment they were in, they'd experience a slightly different onboarding email sequence.For example, the first action someone takes is signing up for a free account. Ideally, the 2nd action they'd take is running a search. So if someone performed a search, they'd get a welcome email that would suggest other searches they might try. But if they signed up and didn't make a search, they'd get an email suggesting first searches to try, that might be beneficial to them (based on inputs from the customer).This allowed them to provide specific help, based on prospective customers' needs and use cases.Launching "Office Hours"Amanda started a series of live sessions where anyone could ask questions and get answers in real-time on a consistent day/time every week.They'd promote this to new users in onboarding emails, but it was open to anyone. They regularly get 1,000 people watching, with as many as 1,300 on some sessions.This provided a way for curious, would-be customers to learn more about the product in a no-pressure environment. And existing customers can get answers to specific questions they faced while trying to adopt the product for their own use.ResultsIn 4-6 months, the team doubled their free-to-paid conversion, adding more revenue without any new inbound channels.

Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

I invited Amanda Natividad of Spark Toro to a Champagne Problem Pity Party, and you're invited too! Join us as we talk about our tendency to downplay our struggles and why there is room to empathize with others while still acknowledging our own pain.  Thank you for listening! Staying emotionally fit takes work and repetition. That's why the Emotionally Fit podcast with psychologist Dr. Emily Anhalt delivers short, actionable Emotional Push-Ups every Monday and Thursday to help you build a better practice of mental health. Join us to kickstart your emotional fitness. Let's flex those feels and do some reps together! Follow Dr. Emily on https://twitter.com/dremilyanhalt (Twitter), and don't forget to follow, rate, review and share the show wherever you listen to podcasts! #EmotionallyFit  The Emotionally Fit podcast is produced by https://www.joincoa.com/ (Coa), your gym for mental health. Katie Sunku Wood is the show's producer from https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab), and featuring music by https://open.spotify.com/artist/4opkPECBBcY1LIDa3quwpy?si=l53ce-ONSG2l0yvfJaOVBA (Milano). Special thanks to the entire Coa crew!

Amanda Natividad, now the VP of Marketing at SparkToro, has always been a content creator of some kind, whether that meant writing short stories in kindergarten or setting out to be a journalist. After graduating from UCLA, Amanda's career took an unexpected pivot in her mid-20s: she chose to attend culinary school—which then led her to become a test-kitchen cook and, ultimately, a content marketer. In this episode, Amanda opens up about feeling like college wasn't for her at first; the quarter-life crisis that so many people struggle with; how to find work that's energizing; how she leveraged her transferable skills to job search through cold outreach to companies; and how rejection really can be redirection.Connect with Amanda:Twitter: https://twitter.com/amandanatWebsite: https://amandanat.comLearn more about SparkToro:Website: https://sparktoro.comTwitter: https://twitter.com/sparktoroThis show is presented by Teal, and hosted by Teal's Founder & CEO David Fano. At Teal, we're building the first genuinely consumer-first platform to help people grow and manage their careers. Our goal is to empower people to land jobs they love with free tools that guide and automate the process. Learn more at tealhq.comThis podcast is produced by Rainbow Creative with Matthew Jones as Senior Producer and Drew MacPowell as Editor and Associate Producer. Find out more about how to create a podcast for you or your business at rainbowcreative.co. 

Amanda used to wish there were more women creators for her to look up to. But she realized two problems: 1) It was her own fault for not paying closer attention, and 2) She could be the change she wanted to see. So she took her Twitter account seriously and started publishing online. One year later, she grew herTwitter following from 1k to 60k. And she would love to share her learnings with you. I will be interviewing her this Thursday at 12pm EST on LinkedIn LiveWhat you will learn:Why the world needs more women to create and publish onlineHow to uncover your personal "why"Redefine the typical audience building goalsDefine and create your content strategyHow to deal with trolls (and red flags to look for when engaging online)Bio:Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her 9-year marketing career, she has managed B2C and B2B marketing teams across consumer packaged goods, software-as-a-service, and agency side. Earlier in her career, Amanda created Fitbit��s B2B content program and helped build their B2B marketing team. She also led marketing for ski lift ticket company Liftopia and for SEO content agency Growth Machine.Amanda has spoken at marketing events like Demand Curve's Growth Summit, and guest lectured at Columbia Business School and Cornell University. She is also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Content is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations.  How do you get it right, though?  Most importantly, why do most brands miss the mark? In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied and very successful career in content marketing. She generously shares her experiences–successes and fails alike–as well as the secret recipe you need to spread contentment among your audiences.  Join us as we discuss: Permissionless co-marketing, FitBit ideas generator & other content stories How to generate and validate content ideas effectively How to relate content to business value without killing creativity Newsletter: Original content piece or just a distribution channel? Twitter, Linkedin, TikTok? How to choose your distribution network Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox. In this episode, we talk about Amanda's path into marketing, her advice for growing your Twitter following, her new live talk show on YouTube called The Menu, and what she's doing to encourage more inclusiveness online. Learn more about Amanda Natividad Follow Amanda Natividad on Twitter Learn more about SparkToro Join the Creative Companion Club

My guest today has one of my favorite: Twitter Presences 1-Page Media Kits Unique World Views I know you will love this conversation. In the meantime, if you are looking to unlock your communication superpowers, here are 3 Ways We Can Work Together I would love to carve out some time to find out more about you & your goals.  As always, thank you so much for listening! Share this one with a creative friend. Appreciate you! --Joe 

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelWe sat down with Amanda Natividad, VP marketing SparkToro to nail down how to develop a full-funnel content strategy.Tune in to learn:- How to identify what content you'd publish to generate demand for your products- ​How to attract the attention of your target market to your content- How to align content strategy with the buying journeyOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blog Amanda on Linkedin: https://www.linkedin.com/in/amandanat/

Meet Amanda Natividad, a powerhouse marketer and strategist at the top of her game. She's got 3 actionable playbooks you're going to want to get started on right away. When you know where and what your audience is consuming you can leverage that data to get in front of them.  Alex and Amanda, VP of Marketing at SparkToro, take you on a rapid run through of the three top hitting playbooks she uses to create better content and how to find the hidden gems you need to reach a more targeted audience. You'll hear how to get started on permissionless co-marketing, aligning yourself with other brands and creating opportunities for further collaboration down the line. Amanda also talks you through niche marketing and how to create bespoke content on niche media, using SparkToro. Finally she gets into the weeds of how to use Influence Maps as a way of spotting trends and then adapting your own messaging to influence behavior, alongside the more traditional concept of funnel marketing. One guest, three playbooks and all inside 30 minutes. Follow Amanda: LinkedIn: https://www.linkedin.com/in/amandanat (linkedin.com/in/amandanat) Twitter: https://twitter.com/amandanat (twitter.com/amandanat) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)

Brett McGrath was inspired to write an article after reading Amanda Natividad's article, “The Case for Permissionless Co-Marketing.” Amanda Natividad is the VP of marketing at SparkToro, an audience research tool that helps you discover people's sources of influence. “Permissionless co-marketing” is promoting/sharing/re-tweeting someone's content, because you enjoy it and share similar philosophies. Promoting someone's work (without asking for anything in return), leads to genuine relationships, better collaborations, and strong leads. 0:00 Intro 2:46 Discovering new artists 7:09 Curation 7:27 Amanda's article 11:55 Content collaboration 13:30 Old, outdated, ineffective collaborations 15:40 The Juice's marketing strategy 18:00 Brett's article and 3 key takeaways The Case for Permissionless Co-Marketing by Amanda Natividad Why Curation is the Centerpiece of The Juice's Marketing Strategy Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Tristan talks about decoding vague corporate speak. He dives into 5 BS things your boss has said, courtesy of Amanda Natividad, or @amandanat on Twitter. Amanda listed a couple more phrases to decode, so check the link to the Twitter thread in the show notes! Want to know more about our LinkedIn Learning courses? Check them out! https://bit.ly/3k4havy Check out Amanda's Twitter thread. https://bit.ly/3gkL4tX Have a topic suggestion? You can find our submission form here. http://bit.ly/tapintristan Check out Tristan's website to learn more about him or to book a free consultation. http://bit.ly/31HFzND Connect with Tristan on LinkedIn, IG, FB, and Twitter. http://bit.ly/2G7d6HK http://bit.ly/2XDcp3z http://bit.ly/2JEbg1R http://bit.ly/2JCmKTz

Amanda Natividad is a growth marketer, who works for SparkToro. But in this conversation, we spoke about who she is, not what she does. We dived deep into her high school superlative Most Likely to Brighten Your Day, how she prefers regular fries over sweet potato, her 33-hour labor, and her new content marketing course. Amanda's Links Website / Twitter Continue the conversation with me... Twitter / Instagram / YouTube / TikTok / Website

Amanda Natividad, the VP of Marketing for SparkToro, joins the show to share her journey from LA Times test kitchen to social media marketing thought leader. Hear her top Twitter and LinkedIn advanced search tips, how to find your target market on social media, tools you can use for audience insights, the most bizarre tweet of all time, and her weird voices. Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com

We often believe that people who are more successful than us have worked harder than us, and so hustle culture has become so ingrained in today's workforce. But it doesn't have to be this way!  You would expect the three people involved in a fast-growing tech startup that's doing north of a million dollars in revenue would be burning the midnight oil, but that is not the case.  Today we are joined by SparkToro's Marketing Architect, Amanda Natividad, and Co-Founder and CEO, Rand Fishkin, to talk about exchanging hustle culture for chill work. SparkToro is an audience research software program that helps brands discover what their audience reads, watches, listens to, and follows.  Before co-founding SparkToro, Rand also co-founded the SEO software company Moz and wrote the book Lost and Founder about that experience. When he co-founded SparkToro, he did it with a very different approach.  In this episode, we discuss the concept of chill work, how it differs from hustle culture, what goals and objectives look like when you embrace this mindset, and how to embrace it from the inside of an organization that does not. You'll also hear more about what SparkToro does and how it may benefit you. -- --

On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging live Office Hours to move the needle on product adoption and retention.More on Amanda: @amandanat on Twitter amandanat.com The Menu newsletter SparkToro Office Hours Audience research newsletter Mentions: Wealthfront's career building companies Demand Curve Sponsored by Riverside — It's what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It's made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

Today's guest is Amanda Natividad, Marketing Architect at Sparktoro. In this episode, we discuss: The difference between influence marketing and influencer marketing How to pitch sponsorships and media outlets How to use blogs and SEO as a brand Link to the show notes is here: www.goodostudios.com/podcast-episodes/amanda-natividad This show is brought to you by Goodo Studios --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message

Links:→  Amanda on Twitter: https://twitter.com/amandanat → Amanda on LinkedIn:https://www.linkedin.com/in/amandanat/→ Amanda's Blog: https://amandanat.com/→ SparkToro: https://sparktoro.com/ Special Thanks To Our Sponsor, espresso Displays:Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=LouisHelp The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834→ Reach out on Twitter: https://twitter.com/LouisKyleShow→ Drop us an email: LouisandKyleShow@gmail.com→ Follow on Instagram: https://www.instagram.com/louiskyleshow/→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview

The term "personal brand" certainly has many definitions. And every marketer has a different perspective on what building a personal brand should look like. While some define it as the way you promote yourself, others describe it as a combination of a person's interests, beliefs, and skills.But one thing is certain — a personal brand is about who we are and how we manage ourselves in front of people. Building a personal brand is often associated with a social media presence and many question whether it can help us achieve our goals or make it more difficult.In this episode of Rep Your Brand, Nick Bennett welcomes Amanda Natividad, the Marketing Architect at SparkToro. Amanda is known for her interesting Twitter threads and has a unique perspective on the concept of personal branding. Nick and Amanda get into personal branding, how it is connected with reputation, what people don't like about it, and how our presence on social channels can encourage or discourage employers from hiring us.

Amanda Natividad knows a thing or two about marketing and content.She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss: Content marketing and SEO strategy Writing on social platforms versus blogs How SparkToro can help with data-driven writing Common mistakes in the content marketing world And much more!

In this episode of The SaaS SEO Show, we've interviewed Amanda Natividad, Marketing Architect at SparkToro, and discussed what audience research is and what the future of content marketing looks like.Here's what you're going to learn: What is audience research and how to do it right How to do cold outreach at scale What the future of content marketing looks like Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.

Show Notes:00:30: How Amanda built Fitbit's B2B marketing strategy2:27: Why putting effort in tools pays off, Fitbit's “Challenge Idea Generator”5:40: Amanda's lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency8:48: How to build a successful podcast10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)12:49: Integrating personal branding with your company13:28: What are the best KPIs for building inbound marketing and user acquisition?15:09: Give users evergreen resources, SparkToro's virtual event series, “Office Hours”17:59: Understanding your audience19:31: The benefits to implementing a contrarian content marketing strategy20:29: How to expand your content to multiple platforms and formats22:28: Learn from the “recap strategy,” solving your own problems first22:49: How to leverage agencies to use your tool24:55: The #1 converting piece of content for SparkToro, “Fake Follower Audit”26:01: Learn more from Amanda after this podcastShow Links:Fitbit's Challenge Idea GeneratorSparkToro's SparkScore (free tool)SparkToro's Office HoursSparkToro's Fake Follower Audit (free tool)SparkToro's Audience Reach newsletterLearn more about Amanda on her websiteFollow Amanda on TwitterFollow Drew on TwitterSend us an email

Follow Amanda on Twitter - https://twitter.com/amandanatSubscribe to 'The Menu' - https://amandanat.com/subscribe/SparkToro Website - https://sparktoro.com/

Do you want to learn how to do audience research & cold outreach? Listen to this interview with Amanda Natividad of SparkToro, where we discuss: – How to do cold outreach – What audience research is and how it's different from market research – SparkToro's approach to content – A case study with one of SparkToro's customers Timestamps 00:00 How Amanda got into marketing and joined Sparktoro 17:25 Sparktoro's content strategy 25:13 marketing metrics tracked by Sparktoro 27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails 34:06 subject line 37:00 What is audience research and how is it different from market research? 40:02 use cases vs case studies 40:49 case study of a Sparktoro client 48:40 using spark toro for audience research 54:00 how to use Sparkscore to determine how engaged an influencer is, and if they're the greatest fit to do co-ma 57:38 lessons from marketing at Fitbit 60:00 Resources Amanda recommends for marketers About Amanda Natividad Amanda Natividad is Marketing Architect for audience research startup, SparkToro. She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox. Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Resources Mentioned: SparkToro's Office Hours – https://www.crowdcast.io/sparktoro_official SparkToro's newsletter – https://sparktoro.com/audience-research-newsletter Jeremy Moser's copywriting course – https://www.copycourse.io/ Demand Curve's teardowns – https://www.demandcurve.com/teardowns Amanda's personal site and newsletter – https://www.amandanat.com/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Special Guest Amanda Natividad. Marketing Architect at SparkToro Finding Your Target Audience's Sources of Influence Finding Your Target Audience's Sources of Influence & Contact Marketing The Modern way Amanda Natividad is a marketing architect at SparkToro and formerly head of marketing at Growth Machine and Lifopiahttps://sparktoro.com/

In this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro. We had a great, free-flowing conversation on everything from breaking into marketing as a career, the blurring lines between B2C and B2B marketing and how to create high-value content programme. Amanda and I also dived into the role of the conventional marketing funnel and why measuring leads may be a distraction from answering the question - is marketing making an impact? You can follow Amanda here.Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on. Check out their website here.Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.** This episode is sponsored by Remote. **

Amanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.

The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles.  That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company. Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she's sharing tips on modern social media marketing, what B2B can learn from B2C, proving ROI, and so much more. Follow Amanda Natividad on TwitterCheck out SparkToro~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That's our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it's through screenshots, text messages, or a Slack channel--your audience is sharing content through what's called the Marketing Dark Funnel. Also on the show is marketing rockstar Amanda Natividad of SparkToro and Adweek along with how to be a good podcast guest and our favorite TikToks of the week! So why do marketers obsess over metrics that are shown in an attribution report instead of relying on conversations and gut instincts? Follow Cyberly's podcast on Apple or SpotifyConnect with Blythe on Linkedin, YouTube, and TikTokFollow Amanda Natividad on TwitterCheck out SparkToro

A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That's our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it's through screenshots, text messages, or a Slack channel--your audience is sharing content through what's called the Marketing Dark Funnel. Brumleve welcomes Amanda Natividad, Marketing Architect at SparkToro and contributor of Adweek, and they talk about how audience research can inform your overall marketing strategy, and what B2B marketers can learn from B2C.So why do marketers obsess over metrics that are shown in an attribution report instead of relying on conversations and gut instincts? Follow Cyberly's podcast on Apple or SpotifyConnect with Blythe on Linkedin, YouTube, and TikTokFollow Amanda Natividad on TwitterCheck out SparkToro

The best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career. On this episode of Top Of Mind, Amanda and Stewart discuss: • What the best SEO businesses understand about content that others miss • How to use content as a service to reach growth goals • Why video content is a big bet • And so much more Amanda Natividad is Head of Content at ShipBob Twitter: https://twitter.com/amandanat LinkedIn: https://www.linkedin.com/in/amandanat/ Website: https://amandanat.com/subscribe/

In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content. They discuss: How SEO knowledge can make you a better writer Why SEOs and writers also need empathy to be effective What we wish clients and marketers knew about SEO When it’s time for you to focus on SEO When it’s not time for you to focus on SEO And so much more.  Show Notes 1:16 - Nora shares what she wishes more website owners knew about SEO. 3:14 - The content you invest in early on can set you up for SEO success in the long-run.  7:44 - SEO knowledge can improve the quality of your written content. 11:38 - Managing client expectations. 15:29 - Different issues that may impact a site’s ability to rank. 21:10 - If your site speed isn’t up to par, there are a few factors that could be causing it.  23:43 - How Growth Machine has been impactful for a variety of clients, including Fortune 100 and Fortune 500 companies.  29:20 - When is it time for a company to focus on their content and SEO? (And when is a company not ready yet?) 34:29 - Unpopular opinion: You can’t do it all. Hire as much help that you can afford to.  40:04 - Amanda shares a special announcement as we wrap up this season of the Growth Machine Marketing Podcast. Links: How We Hire Great Writers at Growth Machine (9:52) The Critical Authority Threshold: Why Patience Pays in SEO (13:30) PageSpeed Insights (20:12) How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months (23:52) How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months (23:56) How a Recruiting Website Tripled Organic Traffic in 6 Months (24:01) Gong (32:18) Connect with Amanda Natividad: https://amandanat.com/ https://twitter.com/amandanat Connect with Growth Machine: https://growthmachine.com/ https://twitter.com/growthmachine__

In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online. Intro: Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Amanda Natividad, the director of marketing for Growth Machine, a content marketing and SEO firm. She's going to talk to us all about how content and having a content strategy is crucial to success online and in SEO. Welcome Amanda! Topics & Links You weren't always in marketing, content strategy/production, SEO, what did you go to school for originally?You were a journalist for a while. What was that like? Where did you do your stint?You're a professionally-trained chef. What made you go in that direction? What stopped you from becoming a chef full-time?We're all emerging from our bunkers after this last year of Covid-19, I know you're a parent, what's it been like working a full time job and having a little rugrat running around?What is Growth Machine? What are your primary responsibilities there?How do you use your previous experiences as a writer and a chef in your work at Growth MachineHow does Growth Machine help the small/mid sized businesses get found online and increase their ROI?Tell us more about Growth Machine and link-building. It's one of the most dreaded tasks for many in the online space, but it's an important one.What are some tips you can share with our audience when it comes to content? Many people see a blog as a hurdle and are intrigued by whitepapers and other lead captures, but are intimidated. What are some suggestions you have to help people get past these “phobias”?What tips do you have for writing effective copy when it comes to small business owners?Why is it important to have an overall strategy when it comes to digital marketing?  Amanda's Links Growth Machine Free SEO Course The Writer Finder The Growth Machine Podcast Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I've worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online. Intro: Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Amanda Natividad, the director of marketing for Growth Machine, a content marketing and SEO firm. She's going to talk to us all about how content and having a content strategy is crucial to success online and in SEO. Welcome Amanda! Topics & Links You weren't always in marketing, content strategy/production, SEO, what did you go to school for originally?You were a journalist for a while. What was that like? Where did you do your stint?You're a professionally-trained chef. What made you go in that direction? What stopped you from becoming a chef full-time?We're all emerging from our bunkers after this last year of Covid-19, I know you're a parent, what's it been like working a full time job and having a little rugrat running around?What is Growth Machine? What are your primary responsibilities there?How do you use your previous experiences as a writer and a chef in your work at Growth MachineHow does Growth Machine help the small/mid sized businesses get found online and increase their ROI?Tell us more about Growth Machine and link-building. It's one of the most dreaded tasks for many in the online space, but it's an important one.What are some tips you can share with our audience when it comes to content? Many people see a blog as a hurdle and are intrigued by whitepapers and other lead captures, but are intimidated. What are some suggestions you have to help people get past these “phobias”?What tips do you have for writing effective copy when it comes to small business owners?Why is it important to have an overall strategy when it comes to digital marketing?  Amanda's Links Growth Machine Free SEO Course The Writer Finder The Growth Machine Podcast Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I've worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Amanda Natividad, the director of marketing for Growth Machine, a content marketing and SEO firm. She’s going to talk to us all about how content and having a content strategy is crucial to success online and in SEO. Welcome Amanda! Topics & Links You weren’t always in marketing, content strategy/production, SEO, what did you go to school for originally?You were a journalist for a while. What was that like? Where did you do your stint?You’re a professionally-trained chef. What made you go in that direction? What stopped you from becoming a chef full-time?We’re all emerging from our bunkers after this last year of Covid-19, I know you’re a parent, what’s it been like working a full time job and having a little rugrat running around?What is Growth Machine? What are your primary responsibilities there?How do you use your previous experiences as a writer and a chef in your work at Growth MachineHow does Growth Machine help the small/mid sized businesses get found online and increase their ROI?Tell us more about Growth Machine and link-building. It’s one of the most dreaded tasks for many in the online space, but it’s an important one.What are some tips you can share with our audience when it comes to content? Many people see a blog as a hurdle and are intrigued by whitepapers and other lead captures, but are intimidated. What are some suggestions you have to help people get past these “phobias”?What tips do you have for writing effective copy when it comes to small business owners?Why is it important to have an overall strategy when it comes to digital marketing? Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Amanda’s Links Growth Machine Free SEO Course The Writer Finder The Growth Machine Podcast Shout Out (Ad) So as much as we’re over the pandemic, we’re still dealing with Covid-19. Masks still need to be worn. Just because you need to wear a mask doesn’t mean you have to be uncomfortable. This is where our sponsor comes in. Breezy Masks have Silver-Nano protection. They are breathable, lightweight and fog free. They have two versions. Xchange: Most protective. 5 layers of protection with silver-nano technology.Sports: The most breathable. 2 layers of protection with silver-nano technology. Check them out today and thank them for sponsoring Digital Marketing Dive. Go to: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

Is it harder to write for yourself, or for someone else? There are different challenges to each, but today, we talked with someone who writes, edits, and publishes in the styles of dozens of different individuals and brands. Heather Leith, VP of Content for Growth Machine, talked about how she and her team do this at scale.  Join us for a conversation where we dived into:  Effective ways to provide feedback and establishing trust between writers and editors  How voice and tone differ across industries and audiences  What internet writers should know about SEO  ...and what Taylor Swift has taught us about SEO 

Recently, John Bonini connected with Amanda Natividad, Head of Marketing at Growth Machine, for an episode of our Metrics & Chill podcast. Amanda told John all about how they’ve turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

Links Mentioned: How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months”Growth MachineAmanda Natividad Amanda on Twitter Highlights:  2:08 -How Amanda's career evolved from journalism to content marketing4:48 - How marketers might not be doing enough with their content9:39 - Amanda's two-pronged approach to content strategy, based on search intent14:15 - How Amanda identified content opportunities for Fitbit21:21 - How Amanda finds actionable content ideas with Clearscope25:28 - How Amanda leverages Ahrefs to find opportunities30:35 - The process to building a content strategy33:57 - The narrative framework that Amanda recommends to stand out: the "Us vs. Them" narrative