Screen Printing Marketing

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Sean Michael Lewis, Founder and Owner of Tier Level Threads and Stuff, discussing all things marketing for screen printing operators.

Sean Michael Lewis


    • Aug 17, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 6m AVG DURATION
    • 240 EPISODES


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    Latest episodes from Screen Printing Marketing

    Episode 230: Digital Marketing Strategy for Your Screen Printing Shop

    Play Episode Listen Later Aug 17, 2022 6:48


    Sean Michael Lewis shares the importance of Digital Marketing for your Screen Printing Business. Feel free to reach out to sean@tierlevel.com to learn more how his agency has helped Printed Theory launch thier new brand and grow quickly to recognition on the front page of Google. 

    Episode 229: Rebuilding a Brand and Having a Team that gives a sh&t

    Play Episode Listen Later Jul 28, 2022 12:49


    Sean Michael Lewis disucsses rebuilding his shop into Printed Theory. Be sure to subscribe via newsletter at www.screenprintingmarketing.com 

    Episode 238: Refining your Screen Printing Shop

    Play Episode Listen Later Jun 30, 2022 10:31


    Sean Michael Lewis talks about refining your business aka Screen Printing Shop. It is improtant to look within your weaknesses and find solutions to enhance and level up your business.  www.screenprintingmarketing.com 

    Episode 237: Stop Throwing Away Business Cards

    Play Episode Listen Later Apr 18, 2022 6:52


    Sean Micheal Lewis talks about the decline of effectinvess with Business cards and how it relates to you sales. It is a good time to look into digital options for business cards for distributing and obtaining client information.  Check out https://popl.co and use code "TIERLEVEL" for 20% off your order.     

    Episode 236: Creating a Sales Team like a VIP Concierge Service

    Play Episode Listen Later Apr 10, 2022 8:07


    On this episode of Screen Printing Markeitng, Sean Michael Lewis talks about how designing your sales team to emulate a VIP Concierge team can help drive more revenue and stronger relationships with your customers. 

    Episode 235: The Call for Social Videos

    Play Episode Listen Later Mar 6, 2022 5:33


    Sean Michael Lewis talks about the value of posting on Tik Tok and YouTube each day and finding a consistent way to do so. Don't delay, post today. www.screenprintingmarketing.com 

    Episode 234: Do you know year over year numbers

    Play Episode Listen Later Feb 12, 2022 4:30


    Talking about important finaincial understandings that can help grow and expand your Screen Printing Business.

    Episode 233: Why Execution without Accountability is Killing Your Business

    Play Episode Listen Later Feb 9, 2022 8:49


    Execution without accountability is one of the easiest ways to fail in sales. Sean Michael Lewis discusses the importance of this for your screen printing business. 

    Episode 232: Organizing Your Sales Plan for Your Screen Printing Shop

    Play Episode Listen Later Feb 4, 2022 6:08


    Sean Michael Lewis discusses pulling everything together when you develop your sales and marketing strategy. Ideas are always great, but execution is key. Check out this exciting episode of Screen Printing Marketing.

    Episode 231: Think about your print shop as a search engine

    Play Episode Listen Later Jan 31, 2022 6:12


    Sean Michael Lewis talks about rethinking the way you market your Screen Printing Business. It is important to understand that how Google and other popular search engines work to build long term success for your Print Shop.  Intro and Outro Music by https://www.anderjmusic.com 

    Episode 230: The biggest reason sales professionals fail

    Play Episode Listen Later Jan 13, 2022 8:13


    After posting a recent Linkedin poll on why Sales Professionals fail, I found that 57% believe lack of consistency is the main issue. You can read an article I released today on why this is and what can be done about it: https://www.linkedin.com/pulse/1-thing-killing-your-sales-efforts-business-sean-michael-lewis/?trackingId=EOwsjDEvQ5qtuq9d40sR7A%3D%3D  Check out this episode of Screen Printing Marketing and how it can relate to your print shop.   

    Episode 229: Welcome Back and Thanks for Listening

    Play Episode Listen Later Jan 12, 2022 3:59


    Sean Michael Lewis gives an update for the new season of Screen Printing Marketing. 

    Episode 228: Check One Studios Near Completion

    Play Episode Listen Later Oct 2, 2021 2:59


    Sean Michael Lewis gives an update on the new home for Screen Printing Marketing. Be sure to follow or subscribe to never miss an episode. 

    Episode 227: How do you convey ROI for Printing T-Shirts

    Play Episode Listen Later Sep 29, 2021 3:57


    Sean Michael Lewis discusses the value of creating ROI propositions for your Screen Printing Shop. Whether it is buying and reselling or general branding, the marketing impact can be conveyed.  

    Episode 226: Learning how to say no

    Play Episode Listen Later Sep 26, 2021 6:28


    Learning how to say no can be an important part to growing your business. As Screen Printers there have been many customers that you wish you never worked with that in the long run cause more strain and stress on your business. 

    Episode 225: Evaluating Emails: Show #1

    Play Episode Listen Later Sep 16, 2021 12:18


    Sean Michael Lewis launches a new segment on Screen Printing Marketing analyzing the effectives of Emails that are sent to him. Check out this episode and see them impact from the 5 most recent marketing emails sent to his email address.  Here is the list to be evaluated: 1. www.FreeConferenceCall.com 2. Otto International 3. www.ups.com 4. Road & Track 5. Motely Fool Stock Advisor

    Episode 224: What are your daily goal

    Play Episode Listen Later Sep 16, 2021 12:43


    Sean Michael Lewis talks about the focus of thinking by the day in terms of goals and progress for your print shop. This mentally can focus on a few key areas, such as new sales, production output, daily tasks in the shop and more. Check out the latest episode of Screen Printing Marketing.  

    Episode 223: Rethinking Sales

    Play Episode Listen Later Sep 15, 2021 6:36


    This will be the first of the most impactful conversation I have ever had about sales with myself.   A way of thinking about sales is coming for you Screen Printers. Sean Michael Lewis talks about a new series coming this week. 

    Episode 222: Are you building for the future?

    Play Episode Listen Later Sep 14, 2021 8:22


    Sean Michael Lewis discusses what it looks likes to create a business that is prepped for growth. It is critical to understand that investing and producing an ROI plan will help build the future of your screen printing shop. 

    Episode 221: You have to know your products and services

    Play Episode Listen Later Sep 13, 2021 10:11


    Sean Michael Lewis discusses the importance of knowing your products and services on the spot. Lessons learned from this weeks Impression Show in Forth Worth, Texas. 

    Episode 220: Harvey We Will Always Remember You

    Play Episode Listen Later Sep 8, 2021 10:55


    It breaks my heart to share that we lost an incredible man this week. Harvey passed away this week from Covid-19 in Nicaragua. His family loved him so much and he was a great man of God. He was passionate about serving his community and making a difference in Nicaragua. Please keep the family in your prayers and if you can financially help, check out the link below.  https://gofund.me/2164948e

    Episode 219: A unique way of thinking about your outside sales reps

    Play Episode Listen Later Sep 3, 2021 7:48


    Sean Michael Lewis talks about a new spin on building relationships with prospective customers and existing customers for your Screen Printing Shop. 

    Episode 218: Should Screen Printers Be Paying Attention to NFT"s?

    Play Episode Listen Later Sep 2, 2021 7:36


    If you haven't been following the craze with NFT's, its time to check it out.. Non Fungible Tokens which are basically unique digital assets are taking the world by storm. The are minted and unique, which basically means they are a limited piece that can be bought using Crypto Currencies on different market platforms. They can then be traded and/or held in your wallet.  This process is opening so many opportunities for artists and other professionals to monetize like never before. 

    Episode 217: Live Screen Printing

    Play Episode Listen Later Aug 31, 2021 4:20


    Live Screen Printing is an excellent way to get exposure and drive additional revenue for your print shop. With many local events in every market, the opportunity is unlimited. 

    Episode 216: Rising Opportunities for New Sales

    Play Episode Listen Later Aug 29, 2021 6:38


    Many artists and bands are hitting the road again. However, the impact of Covid-19 has shut down a big part of the music industry and continues to threaten live events even this year. For all you screen printers, there is a lot of opportunity for working with artists  and doing merch on a large scale. 

    Episode 215: Thank You For Listening

    Play Episode Listen Later Aug 28, 2021 2:48


    Sean Michael Lewis shares a special thanks and what is ahead for Screen Printing Marketing. Be sure to subscribe to never miss an episode.

    Episode 214: Have you checked out Badger Mapping

    Play Episode Listen Later Aug 27, 2021 3:52


    If you are not using a CRM for your print shop in the field for sales, let me introduce you to www.badgermapping.com I recently had the chance to use with some of my sales training clients and have been extremely impressed with the functionality and abilities to organize sales prospects.  Check out this episode and be sure to subscribe to never miss an episode. 

    Episode 213: Integrity in our Industry

    Play Episode Listen Later Aug 25, 2021 5:30


    Sean Michael Lewis talks about having good values and integrity in the screen printing industry. It is important that every customer is treated with respect and care. 

    Episode 212: Are you Niche Marketing to Grow Sales?

    Play Episode Listen Later Aug 24, 2021 4:25


    Have you been scattering to find more sales? It is time that you start focusing on what Niches provided the most opportunity for your Screen Printing Business. Sean Michael Lewis goes through focusing on Niche Sales and Marketing Strategies. 

    Episode 211: This is the week to start doing sales better

    Play Episode Listen Later Aug 23, 2021 3:59


    Determination.  One word that you can not force a person to do unless they truly want it. This episode Sean Michael Lewis talks about the desire to have Determination and want to work for everything you hope to accomplish. 

    Episode 210: Putting all the consistent behaviors together for sales

    Play Episode Listen Later Aug 22, 2021 7:14


    Consistency, Accountability and Determination. These three words are critical to understanding and implementing to be an ultra high performer when it comes to sales. Take away any of them and you will struggle to achieve the goals and expectations you have for yourself. 

    Episode 209: Consistent Behavior for Sales #8: Learning the Art of Storytelling

    Play Episode Listen Later Aug 21, 2021 5:21


    It is important to remember, after a presentation, 63% of attendees remember stories. Only 5% remember statistics. Telling captivating stories can help improve retention and capture your audience. It is important to have value added stories about the screen printing industry, work you have done, and anything that can entertain and cultivate attention. 

    Episode 208: Consistent Behavior for Sales #7: Follow up and Engagement

    Play Episode Listen Later Aug 20, 2021 4:02


    Did you know? Retaining current customers is 6 to 7 times less costly than acquiring new ones. The average company losses between 10% and 30% of its customers each year.  It is important that you are consistently following up with your clients and prospective clients. 

    Episode 207: Consistent Behavior for Sales #6: Being Patient

    Play Episode Listen Later Aug 19, 2021 4:47


    In most cases it takes 10 months or more for a new sales rep to be fully productive. Nothing happens overnight. It is important that you are following multiple consistent habits to be successful and to not ever take your foot off the gas. 

    Episode 206: Consistent Behavior for Sales #5: Never Stop Learning

    Play Episode Listen Later Aug 18, 2021 4:37


    As a sales professional it is important to understand that continuous training gives a 50% higher net sales per sales professional. This is something Sean has been an advocate for many years. With access to YouTube, and various other no cost platforms online, why would you not take advantage of the information ages. 

    Episode 205: Consistent Behavior for Sales #4: Don't Make It About You

    Play Episode Listen Later Aug 17, 2021 4:46


    Only 13% of customers believe a sales person can understand their needs. This is proof that too many sales professionals make it about themselves and not the needs of the customer. Sean Michael Lewis examines how it is important to understand the sales cycle and align the customers needs with what you might have to offer. 

    Episode 204: Consistent Behavior for Sales #3: Asking for Referrals

    Play Episode Listen Later Aug 15, 2021 0:23


    Do you realize how much your business can grow by simply asking for referrals? Sean Michael Lewis talks about the importance of asking for referrals for your Screen Printing Business. Statistics show that Salespeople who actively seek out and exploit referrals earn 4 to 5 times more than those who don't. 91% of customers say they'd give referrals. Only 11% of sales professionals are currently asking for referrals.  These numbers are mind blowing when existing opportunities are ripe for the taking but simply asking for referrals. 

    Episode 203: Consistent Behavior for Sales #2: Don't Neglect Email

    Play Episode Listen Later Aug 14, 2021 4:39


    Sean Michael Lewis discusses Consistent Behavior #2, which is not neglecting the power of emailing. Email is 40 times better at acquiring new customers than Facebook and Twitter. It is important to realize how you format and what you say in your emails to achieve maximum responses. 

    Episode 202: Consistent Behavior for Sales #1: Leveraging Social Media

    Play Episode Listen Later Aug 14, 2021 5:30


    Sean Michael Lewis shares insight on how Social Media and the Internet can help leverage insight when executing your target list for new sales. This is one of eight consistent behaviors that is critical for the growth of your business.  Be sure to subscribe to Screen Printing Marketing and stay tuned for a power house series of the 8 consistent behaviors to improve sales for your Screen Printing Business. 

    Episode 201: Are you giving up early when it comes to sales?

    Play Episode Listen Later Aug 12, 2021 8:31


    When it comes to sales check out these stats: Close to half of all of Sales People will quit after 1st contact 97% of sales people will quit after 4th contact 60% of all sales transactions take place after the 4th interaction Check out this latest episode of Screen Printing Marketing. 

    Episode 200: Episode 200! And yes I am still alive AND Hiring!

    Play Episode Listen Later Aug 11, 2021 3:23


    Sean Michael Lewis has a special announcement for a new position within the Tier Level Enterprise organization. Sean is looking for a new Executive Assistant that will be assisting on various objectives for the growth of all Tier Level Businesses. If you think you have what it takes, send an email and resume to sean@tierlevel.com 

    Episode 199: Managing growth with a daily perspective

    Play Episode Listen Later Aug 8, 2021 5:45


    We all have big goals, but it is important to make sure you are executing one a daily basis and not losing focus on what it takes to get where you want to be. From Screen Printing to Embroidery, there are many tools in your shop that can get you there. 

    Episode 198: ISS is coming up!

    Play Episode Listen Later Aug 6, 2021 4:15


    The ISS show is coming up September 10-12 in Fort Worth, Texas. This is definitely a show you do not want to miss. https://impressionsexpo.com/fortworth/ 

    Episode 197: Creating employee appreciation videos

    Play Episode Listen Later Aug 5, 2021 2:48


    Sean Michael Lewis talks about creating videos for your employees and team members to show appreciation. This is a great marketing tool to even let the general public get to know your team. 

    Episode 196: Does growth got you down?

    Play Episode Listen Later Aug 4, 2021 4:24


    Sean Michael Lewis talks about the importance of taking growth, day by day. Getting to a million dollar level takes time and patience, but it is important to hustle daily and produce quality work.   

    Episode 195: Recovering from Covid-19 and How Ivermectin Helped

    Play Episode Listen Later Aug 3, 2021 7:06


    Sean Michael Lewis has been off for a week due to Covid-19. After being prescribed Ivermectin, Sean shares how the impact helped get things back in perspective to get back to normal.   

    Episode 194: Becoming a Google Partner for Your Print Shop

    Play Episode Listen Later Jul 27, 2021 3:49


    Sean Michael Lewis talks about if you do not use a professional agency that there are some great insights from Google and becoming a Google Partner to learn more about their platform and running ads for your company. Learn more at https://www.google.com/partners/become-a-partner/ 

    Episode 193: Creating Limited Ediition Merch

    Play Episode Listen Later Jul 26, 2021 1:59


    Talking about the impact of creating Limited Edition Merch for artists and bands. 

    Episode 192: Entrepreneurship can be mentally draining

    Play Episode Listen Later Jul 25, 2021 6:34


    It is important to understand the weight it takes to be a Screen Printing owner and operator. Sometimes Entrepreneurship can be a lonely road at the top. 

    Episode 191: Do you offer your business where you do business

    Play Episode Listen Later Jul 18, 2021 4:43


    Have you ever tried maximizing relationships for your business where you are currently already doing business. Creating win/ win situations can be a great strategy for long term revenue growth. 

    Episode 190: Screen Printing Marketing Update

    Play Episode Listen Later Jul 17, 2021 5:05


    Sean Michael Lewis gives an update for Screen Printing Marketing the Podcast. 

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