Show Me The Nuggets

In this episode, we're delving deep into the world of Shopify SEO with an industry expert who's not just talking the talk but walking the walk. Benjamin Golden is the founder of Golden Web, a Shopify SEO agency that has been making waves in the e-commerce industry. Benjamin's impressive track record speaks for itself, as he's generated a staggering $25 million in organic revenue for his Shopify SEO clients in just two short years. Tune in as we sit down to uncover the secrets behind Benjamin'sremarkable success. He'll will be sharing a treasure trove of highly actionable tips and best practices for optimizing your Shopify store for search engines. Whether you're a seasoned e-commerce professional or just getting started with your online store, this episode has got a ton of valuable insights that will help you take your SEO game to the next level.

In this episode, Joe sits down with George Kocher, the founder and owner of Brand North, an exceptional digital marketing agency with a niche focus on healthcare, particularly in the realm of behavioral healthcare. With an industry that demands not only expertise but also empathy, George provides a glimpse into the intricacies of working within such a specialized niche. He candidly discusses the challenges of navigating the competitive landscape of behavioral healthcare marketing.  Through his insights, George shares invaluable golden nuggets that have not only propelled his clients toward success but have also secured his agency's continued growth and prominence in the field.  Show Notes

In this episode, Joe Troyer shares his expert insights on creating an impressive logo in just one hour. Say goodbye to lengthy processes and high costs as Joe introduces his foolproof method, focusing on three key variables crucial to logo design. Get ready to enhance your brand with an eye-catching logo that leaves a lasting impression.

In this episode, Joe will tackle an important part of your agency's success— building an MVP website. We'll explore why a web presence is crucial for marketing agencies and discuss the key elements needed to create a minimum viable product (MVP) website. Using the trusted platform WordPress, Joe will guide you through showcasing your services, expertise, and credibility through informative blog posts, compelling samples of work, and genuine client reviews. Additionally, discover the power of conversion mechanisms and provide actionable strategies to turn website visitors into valuable prospects and customers. You'll also gain insights into WordPress basics and the importance of regular updates and maintenance. Get ready to elevate your agency's web presence and unlock the secrets behind building your digital marketing agency MVP website.

In this episode, we dive into the inspiring journey of Brian Clayton, the co-founder, and CEO of GreenPal, an online marketplace connecting homeowners and lawn care professionals. From starting a lawn mowing business in high school to scaling it into a thriving company with 150 employees and $10 million in revenue, Brian shares his remarkable story. He discusses his decision to venture into the tech industry with GreenPal, despite his initial naivete about the challenges involved.

In this episode, we bring you part 2 of our interview with Cris Rodriguez, the owner and founder of Grow Pro Agency. Cris specializes in digital marketing for martial arts schools, with a focus on social media and PPC advertising. Her expertise extends to a unique concierge service that excels in customer follow-ups. Gain valuable insights and inspiration from this interview, whether you're a martial arts school owner or interested in starting your own concierge business.

In this interview, Joe speaks with Cris Rodriguez, the owner and founder of Grow Pro Agency, a digital marketing company that specializes in social media and PPC marketing for martial arts schools.  With years of experience in customer service and marketing, Cris has also developed a concierge service that does customer follow-ups for her clients.  During the conversation, Cris shares her insights on the importance of customer follow-ups and the keys to her success running a concierge service. Whether you're a martial arts school owner looking to improve your online marketing or a service provider interested in starting your own concierge business, this interview offers valuable insights and inspiration.

In this episode, we bring you part 2 of Joe's interview with Tax Adviser, Brady Slack, wherein he shares valuable tax strategies, so that business owners can keep more of their earnings to spend, invest, and use however they see fit. Brady Slack is the owner of High County Finance, LLC, a full service tax and accounting firm. Brady's purpose is to be a resource that helps everyone experience wealth, all while paying the fewest taxes possible. Brady consults with hundreds of investors and entrepreneurs, helping them in implementing key strategies and processes to increase revenue, reduce expenses, and pay fewer taxes. Brady also advises other accounting professionals, real estate investing programs, investment platforms, syndications, and businesses across the United States on accounting and tax strategies, saving his clients millions of dollars each year. tax strategies for your business so that you can keep more of your earnings to spend, invest, and use however you see fit.

In this episode, Tax Adviser, Brady Slack, shares valuable tax strategies for your business so that you can keep more of your earnings to spend, invest, and use however you see fit. Brady Slack is the owner of High County Finance, LLC, a full service tax and accounting firm. Brady's purpose is to be a resource that helps everyone experience wealth, all while paying the fewest taxes possible. Brady consults with hundreds of investors and entrepreneurs, helping them in implementing key strategies and processes to increase revenue, reduce expenses, and pay fewer taxes. Brady also advises other accounting professionals, real estate investing programs, investment platforms, syndications, and businesses across the United States on accounting and tax strategies, saving his clients millions of dollars each year.

In this episode, we bring you part 2 of Joe's interview with  Chad Cannon, Founder and CEO of Scale Factor, a company that enables successful businesses to scale by breaking through plateaus and slow growth. Most recently, Chad helped Michael Hyatt & Co. in growing from a sub-seven-figure to a mid-eight-figure business in six years. In his roles as CMO and CSO, he was instrumental in the company's explosive growth, which included developing multiple 8-figure product lines such as online courses, an e-commerce product, and business coaching. ‍ Chad helped thousands of million-dollar-plus businesses across hundreds of industries grow and scale by growing BusinessAccelerator to over $8-figures in annual revenue. Over the course of the last five years, he has discovered a specific roadmap to scaling and has become obsessed with assisting others.

In this interview, Joe talks to Chad Cannon, Founder and CEO of Scale Factor, a company that enables successful businesses to scale by breaking through plateaus and slow growth. Most recently, Chad helped Michael Hyatt & Co. in growing from a sub-seven-figure to a mid-eight-figure business in six years. In his roles as CMO and CSO, he was instrumental in the company's explosive growth, which included developing multiple 8-figure product lines such as online courses, an e-commerce product, and business coaching. ‍ Chad helped thousands of million-dollar-plus businesses across hundreds of industries grow and scale by growing BusinessAccelerator to over $8-figures in annual revenue. Over the course of the last five years, he has discovered a specific roadmap to scaling and has become obsessed with assisting others.

In this episode, we bring you part 2  of Joe's interview with Sam Jacobs, the Founder and CEO of Pavilion, a community-powered learning platform for go-to-market leaders and teams.  Sam launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund. Pavilion is powered by an international community of more than 10,000 sales, marketing, RevOps, and success leaders from the world's fastest growing companies. Everyone at Pavillion teaches new skills, forges meaningful connections, and helps companies grow. Pavilion University leverages a proprietary Immersive Learning FrameworkTM to fuse structured training with ongoing social learning and just-in-time resources that drive results. Prior to Pavilion, Sam spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox.

In this episode, Joe interviews Sam Jacobs, the Founder and CEO of Pavillion, a community-powered learning platform for go-to-market leaders and teams. Sam launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund. Pavilion is powered by an international community of more than 10,000 sales, marketing, RevOps, and success leaders from the world's fastest growing companies. Everyone at Pavillion teaches new skills, forges meaningful connections, and helps companies grow. Pavilion University leverages a proprietary Immersive Learning FrameworkTM to fuse structured training with ongoing social learning and just-in-time resources that drive results. Prior to Pavilion, Sam spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox.

In this episode, we bring you the second installment of our Top Takeaways 2022 Year End Recap. Part two features Joe's interview with reputation experts, Tim McGarvey and Eric Herman, cold outreach specialist Matt McQuinn, Whitespark Founder Darren Shaw, and link building expert Michael Rarick

In this episode, we bring you our first installment of the Show Me The Nuggets year-end recap. Part 1 features our top takeaways from Joe's interviews with David Wachs of Handwrytten, Dan Englander of Sales Schema, Azhar Sidiqqi from Repstack, and Anthony Devine of LawfirmRep.com.  

In this episode of Show Me The Nuggets, Joe will dissect two of the most popular business models in the digital marketing space, eCommerce and agencies.  Each of these offers unique advantages and disadvantages. Joe's insights and experience in both spaces will help you determine which one is the better business model for you. 

In this episode, Joe gives his best tips on how to rank low to medium-competition keywords on a shoestring budget.  From using the most effective keyword difficulty tools to his favorite angles and group of bloggers to pitch, Joe shares what's worked for him in ranking high on Google despite the challenge of having limited funds. 

In this episode, Joe will show you how to build an easy foot in the door offer for google maps. One of the biggest reasons for Joe's success as an entrepreneur is his 'give more than you take' approach to every business relationship he enters. He'll share with you how that concept works within the framework of a foot in the door strategy. 

In this episode, Joe shares his best tips for ranking multi-location businesses in local search. If you know how to rank a single website for local SEO, you've already laid the groundwork for going after multiple locations. Joe will walk you through the key points you must remember in order for this to happen and increase your chances of success.

In this episode, Joe talks about SEO vs. Ads and compares their importance to local businesses. Ideally, businesses should have marketing funds to cover both SEO and ads. Unfortunately, not all small businesses have that luxury. When it comes to choosing between the two, there is no simple answer. Joe shares his thoughts on the subject in the hopes of assisting others in gaining clarity and determining what is best for their business.

In this episode, Joe shares his golden rules for selling PPC management, giving you the framework for how to think about selling your services in the most effective way possible and helping you grow your business faster.  

Part 2 of Joe's interview with Michael Rarick, CEO of Media Berry, is presented in this episode. In it, they discuss the idea of relationship-based link building, and the finer details that makes a successful link building campaign. MediaBerry is a hands-off link-building agency that uses relationships and content to build awesome backlinks for SaaS clients.

In this episode, we bring you Part 1 of Joe's interview with Michael Rarick, CEO of Media Berry, in which they delve into the concept of relationship-based link building, Michael's area of expertise. MediaBerry is a hands-off link-building agency that uses relationships and content to build awesome backlinks for SaaS clients.

In this episode, we bring you Part 2 of Joe's interview with Whitespark founder Darren Shaw, in which he provides a wealth of information on the most effective ways to boost your local rankings. Darren is a recognized authority on local search. Whitespark provides software and services to help businesses improve their local search rankings and conversions.

In this interview, Joe is joined by Darren Shaw, the founder of Whitespark, to talk about the most ways to boost your local search rankings. Darren is a recognized authority on local search. His company, Whitespark, offers software and services to help businesses improve their rankings and conversions from Google's local results. He also conducts an acclaimed annual survey with the top SEO experts from around the world to determine what is truly effective in driving rankings and conversions in local search. In part one of this interview, Darren discusses what Whitespark is all about, and debunks the top myths in local SEO

In this episode, Joe will show you how he uses his preferred conversion mechanism to convert at least 50% of leads. At the end of the day, it won't matter if you can increase traffic and get in front of your target audience if you can't convert. Strategy calls or consultations are Joe's preferred conversion mechanism. Joe will walk you through the important points of making this conversion mechanism work for you.

In Part 5 of the 6 Core Things That an Agency Needs, Joe shares a method for creating a case study that showcases a boatload of leads in just seven days. Joe's method for building case studies will help you get your target clients excited and ultimately help you close the deal.    

In part 4 of the 6 Core Things That an Agency Needs, Joe discusses the importance of creating a package that will provide immediate results and the long-term ROI clients seek. Joe will also walk you through how to stage out fulfillment that ensures your margins and avoids the potential points of indifference with your clients.

In Part 3 of the 6 Core Things That an Agency Needs, Joe outlines how to build a filtering mechanism that will allow you to pinpoint exactly who your core customers are. By setting up a filter, you can identify your ideal prospects and maximize your marketing efforts at the right places.

In part 2 of the 6 Core Things That an Agency Needs, Joe breaks down the most important things you need to consider when picking a niche for your agency. Despite the fact that niching down is preached throughout the agency landscape, many people either don't work hard enough on it or completely disregard it. Joe shares the valuable lessons he learned while building and exiting multiple businesses, which will provide you with the most efficient framework for selecting a niche.

In Part-1 of the 6 Core Things That an Agency Needs, Joe gives a high-level walk-through of this series of episodes that focuses on the most important things that will help you build a successful agency. Having built and exited multiple agencies, Joe shares his unique perspective on how to build an agency in the most efficient and stress free way possible.

In this episode, we continue Joe's interview with Matt McQuinn, the founder of Coldlytics. Matt walks us through the 80/20 of cold email success, sharing the top tips and tricks of what's working in today's market. Coldlytics is a B2B data provider for cold email campaigns. The company's core focus is to provide the most reliable data in the world for outbound marketers. Their long-term vision is to become the one-stop solution for total sales enablement.

In this episode, Matt McQuinn, founder of Coldlytics, reveals how marketing agencies can find the best data available that will exponentially increase their cold outreach success. Coldlytics is a B2B data provider for cold email campaigns. The company's core focus is to provide the most reliable data in the world for outbound marketers. Their long-term vision is to become the one-stop solution for total sales enablement.

In this final installment of The Ultimate Guide to Building an SEO Agency series, Joe shares a simple but effective content marketing strategy that will help you get more conversions, rankings, and traffic.

In this special episode, Joe unveils a passion project almost two years in the making, a marketing solution that will increase client retention, ease fulfillment, and get the results that clients sorely need. Without a doubt, Joe has built a game changer that is set to dominate the marketplace for years to come. Today's podcast episode was just a snippet of the launch promotion… See the whole webinar release here: https://reviewgrower.com/may2022launch/replay

In this episode, DoReputation Founder Eric Herman shares a wealth of knowledge in reputation, revealing proven strategies for generating reviews and how businesses can integrate it into their customer engagement systems, creating surefire recipe for growth. Eric Herman is a seasoned entrepreneur with experience in the real estate, finance, banking, and SaaS industries, where he has generated millions of dollars in sales. He assists businesses of all sizes in attracting more leads and customers by providing done-for-you and done-with-you solutions for monetizing those leads through wildly profitable Google reviews business strategies.

In Part 6 of The Ultimate Guide to Building an SEO Agency, Joe gets super clear on the kind of proof that will help you close more customers and shares his playbook on how you can get that proof in just 7-10 days.

In part 5 of The Ultimate Guide to Building an SEO Agency, Joe discusses the all-important mechanism that converts prospects into customers, as well as strategies to double your average customer value that will make all the difference for your agency.

In this episode, growth strategist and reputation expert Tim McGarvey explains how Reputation amplifies all other forms of marketing and gets clear on what Reputation Marketing is all about. Tim McGarvey has been an online marketer since 2009. Clinic Marketing Group, his most recent venture, partners with medical professionals looking to improve their online presence and reputation as they launch a highly profitable and scalable business model.

In Part 4 of The Ultimate Guide to Building an SEO Agency, Joe walks us through the targeting process, sharing his best practices and thoughts on ideal niches for local SEO.

In this 3rd installment of The Ultimate Guide to Building an SEO Agency, Joe will share proven criteria for building a FITD and provide real-world examples that have been successful in all of the agencies he's worked with and led.

In this episode, reputation expert Anthony Devine gives a crash course in reputation management and explains why it is an essential service offering and an absolute must for every agency. Anthony Devine has been an online marketer since 1999 and is the owner eDigital Wave and LawRirmRep.com. He helps law firms add 5-100+ new clients each month by generating an ongoing flood of exclusive & qualified phone + web form leads to consult with & convert to new clients.

In Part 2 of The Ultimate Guide to Building an SEO Agency, Joe lays out the criteria for an ideal prospect and walks us through the process of building a prospect pool that will ensure long-term agency success.    

In this episode, Joe interviews Azhar Siddiqui, the CEO of RepStack, a company helping agency owners scale by strategically placing elite-level virtual assistants in key roles inside their agencies. Since its inception, RepStack has worked with over 100 businesses and grown to 200 employees. Azhar explains how they are able to activate massive growth in the agencies they work with, as well as the secret to Repstack's own explosive growth.

In this episode, Joe kicks off The Ultimate Guide to Building an SEO Agency series with a discussion on the importance of developing a core offer and the components of one that will attract and retain long-term clients.

In this episode, lead generation expert Dan Englander gives a crash course on Relationship Sales at Scale, a proprietary method that drives new business through relationship-based prospecting and outreach. Dan Englander is the host of The Digital Agency Growth Podcast and the CEO of Sales Schema, a fractional business team for marketing agencies and B2B companies. Since 2014, Sales Schema has used Relationship Sales at Scale to work with more than sixty organizations, generate millions in lifetime revenue, and create thousands of relationships between clients and decision-makers at mid to large companies such as Birchbox, Stripe, and Venmo.

In this episode, Joe shares a tried-and-true system for acquiring and closing new Google Ads clients. These are significant deals worth tens of thousands or hundreds of thousands of dollars to your bottom line. With this ten-step system, you can acquire new clients in any industry (not just PPC). All you'll have to do is alter some of the steps ever so slightly.

In this episode, Joe discusses the top reasons why so many entrepreneurs flounder and fail to grow their agencies. Having worked with more agencies and marketers than anybody in the space, Joe has a unique perspective on what it takes to succeed in the industry. Listen in and learn how to avoid the pitfalls plaguing the many agencies that have failed to flourish.

In this episode, Joe talks with serial entrepreneur David Wachs, whose latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Handwrytten, which was created as a platform, allows you to send notes from your CRM system, website, apps, or via custom integration. Since its inception, the company has grown at a rate of one hundred percent per year and is revolutionizing the way brands and people connect.

In this episode, Joe explains why marketers should prioritize selling Google Ads to local businesses and how selling it alongside SEO creates a powerful combination that will deliver the long-term ROI clients seek.

In this episode, Joe will walk you through a simple but effective white hat local SEO strategy for building high-quality backlinks. Local backlinks increase the relevance of your website so that you can rank higher for local search terms in Google. This tried-and-true method will yield fantastic results by allowing you to build guest posts and sponsored posts at scale.