Podcasts about handwrytten

In a world of DMs, automation, and inbox overload, do handwritten notes still matter? According to David Wachs, they matter more than ever.In this episode, we're diving into personalized marketing, customer retention strategies, and the power of human connection in a digital-first world. David is the founder of Handwrytten, a company that helps brands scale real pen-and-paper outreach using cutting-edge robotics-without losing the authenticity that makes handwritten notes so impactful.With more than 20 years of experience in marketing, David shares:-Why personalized marketing still drives stronger ROI-How businesses can stand out beyond email and social media-The technology behind scaling handwritten notes-Practical ways growing brands can build deeper client relationshipsIf you're a creator, founder, or business owner looking for creative customer retention strategies and meaningful brand touchpoints, this episode is packed with insights you can apply immediately.Because sometimes, the most powerful marketing strategy… is picking up a pen. ✍️Learn more about HandwryttenConnnect with Becks

Episode 264 - Special Guest David Wachs of Hanywrytten - Why Handwritten Notes Still Win in an AI World What if you could automate the personal touch? In a world of inbox overload and AI everything, this episode shows you how to stand out with a simple, high-impact strategy: real handwritten notes—at scale. ✉️ Ian Cantle and the Marketing Guides team sit down with David Wachs, CEO and founder of Handwrytten, to unpack a practical system for cutting through digital noise, boosting follow-up, and building loyalty. From when to use handwritten notes (and when not to) to smart ways to automate without losing authenticity, this conversation delivers field-tested tactics you can put to work this week.

Handwritten notes aren't old school. They're the edge in a world drowning in automation.In this episode of Uncomplicate It, I sit down with David Wachs, Founder & CEO of Handwrytten (a company using robotic tech to scale real pen-and-ink handwritten outreach), to talk about how brands can bring humanity back into business communication without sacrificing scale.David is a two-time Inc. 500 entrepreneur with decades in marketing. After running a high-volume text messaging company, he realized the most powerful way to stand out wasn't another digital message, it was a note people actually keep.We cover:Why David walked away from mass digital communication and doubled down on handwritten notesThe 5 Cs framework for outreach: content, channel, cadence, choice, and communityWhy most brands over-measure short-term ROI and underinvest in long-term loyaltyThe difference between personal vs personalized (and why mail-merge doesn't build trust)The consumer appreciation drop: 18% in 2022 → 12% in 2025 and what that signalsWhere handwritten notes actually work best in the customer journey (retention > acquisition)Why gimmicky marketing backfires (and the “video screen in a card” story)The numbers: 300% higher open rate than print mail and up to 17x higher response rates in certain industriesHow Handwrytten's system works: handwriting samples, ligatures, randomization, QA via computer vision, envelope stuffing, and stampingThe real rule of automation: scale the logistics, not the sentimentKey Takeaways:The least-used, most undervalued inbox is still the one at the end of your drivewayLoyalty isn't built with coupons, it's built with how you make people feelCustomer service follow-ups are one of the fastest ways to turn frustration into trustGratitude only works when people feel thanked, not when it's just a checkboxWrite to five clients this week. Or call them. That's how relationships compoundConnect with David:Handwrytten - www.handwrytten.comLinkedin - www.linkedin.com/in/davidwachs/Follow Us:

Roger Knecht talks with David Wachs, founder of Handwrytten, about the unexpected power of personalized, robotic handwritten notes in an increasingly digital world. Learn how this unique approach to communication can build stronger client relationships, enhance marketing efforts, and ultimately elevate your accounting firm's brand to a luxury service. In This Episode: 00:00 Introduction to Handwrytten 02:10 The Origin Story of Handwrytten 05:04 Authenticity of Robotic Handwriting 08:47 Applications for Handwritten Notes 12:00 Impact and Durability of Notes 15:09 Differentiating with Handwritten Notes 19:04 Luxury Pricing and Emotional Connection 21:50 Scaling Handwritten Communication 26:22 Accounting Lessons from Business Sale 31:57 Gratefulness and Call to Action 36:39 Conclusion and Promotional Offers Key Takeaways: Differentiate your business by leveraging handwritten notes to cut through digital noise. Cultivate stronger post-sale client relationships with personalized thank-you's, birthday cards, and holiday greetings. Improve client retention and perceived value by providing a premium, personal touch in communications. Identify the tipping point for automating handwritten notes to scale personal outreach efficiently. Understand how robust accounting practices, like switching to accrual, can directly influence business strategy and valuation. Featured Quotes: "People don't remember what you say or what you did. They remember how you made them feel." - David Wachs (11:26) "The most underutilized inbox is the one at the end of your driveway." - David Wachs (03:54) "It's often not a choice between doing it yourselves and handwritten. It's a choice between handwritten or nothing at all." - David Wachs (23:15) Behind the Story: David Wachs, founder of Handwrytten, shares his journey from mobile marketing with SellIt to creating a solution for digital communication overload. He discusses how technology allows businesses to send personalized, robotic handwritten notes, distinguishing them from competitors and strengthening client relationships. This episode highlights the importance of emotional connection in business, even in professional services like accounting, and how modern solutions can scale traditional gestures. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Use signup code PODCAST for $20 in automated handwritten notes https://www.handwrytten.com    Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Send us a textIn this episode of The Difference, Jay Werth welcomes David Wachs, the creator of Handwrytten, a groundbreaking platform that helps nonprofits deepen donor relationships through handwritten communication, produced by remarkably life-like writing robots. David explains how handwritten notes enhance donor stewardship, boost retention, and help organizations stand out in a world overwhelmed by digital noise. Plus, he shares real examples of nonprofits using Handwrytten to build trust and connection at scale.  

After a short hiatus, Alex is back—and he's bringing some big energy and even bigger ideas to the Digital Customer Success podcast. In this solo episode, he shares a deeply personal and practical reflection on how we can create magical, human moments in our digital programs—at scale.Inspired by Will Guidara's book Unreasonable Hospitality, Alex explores what it means to go beyond the expected, whether that's sending a baby gift, a surprise mouse (the tech kind), or a handwritten note. The kicker? You can use AI and automation to help you spot those moments—without losing the human touch.You'll learn:Why emotional connection matters more than ever in CXHow to train your systems (and your team) to spot moments of magicReal-world examples you can replicateTools like Gong, Zapier, and Handwrytten in actionIf you're looking for a way to stand out in a sea of digital sameness, this episode's for you. Subscribe and stick around—we're just getting started.Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

When Roots Ethiopia first attempted to build a monthly giving program, it was cumbersome and collapsing under its own weight. Fast forward to today? That SAME program has transformed into a fundraising powerhouse with 93% donor retention, 34% of all donors giving monthly, and over $134K in annual recurring revenue.Meghan Walsh, founder and board chair of Roots Ethiopia is back on the show to share it all: the handwritten cards, real-time donor reports, and a simple $20/month offer that shaped their results.You'll hear all about the nitty gritty tech tools, donor segmentation tactics, and community-building efforts, why she's moving all donation asks toward a “monthly-first” approach, and how she's preparing to scale even further with automations and new acquisition campaigns.Resources & LinksLearn more about the incredible mission of Roots Ethiopia on their website. You can also connect with Meghan on LinkedIn. Meghan is using Bloomerang, FundraiseUp, Handwrytten, and Small Shop Strategies.Tune in to Episode 179: How Automations Can Save You Time + Increase Donor Relations to learn more about Rachel Bearbower. The Recurring Giving Workshop: A Working Session to Increase Online Donations - 9/24 @ 2 pm ET - RSVP HERE! This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

On this episode, we explore practical strategies for maintaining authentic customer connections and how, paradoxically, automation can make your experiences more human — not less.As brands scale, creating personalized customer experiences becomes increasingly challenging. Automation, when thoughtfully implemented, can create space for human team members to develop a deeper appreciation of specific customer needs and preferences, leading to better experiences and ultimately greater customer loyalty.Listen for the compelling perspectives of Bal Mahal, senior product manager, intelligent automation at TELUS Digital, and David Wachs, founder and CEO of Handwrytten, as they share how brands can leverage automation to personalize customer experiences.Visit our website to learn more about TELUS Digital.Show notesFor more insights on automation, check out the Questions for now episode What do people get wrong about automation?

David Wachs, founder and CEO of Handwritten, joins the show to discuss how automated handwritten notes can create meaningful customer connections at scale. He and Alex explore the power of personalized outreach, the role of robotics in writing thank-you notes, and how businesses can use this approach to surprise, delight, and build stronger relationships with their customers.Chapters:00:00 - Why handwritten notes still matter  02:22 - Introducing David Wachs of Handwritten  02:36 - How robots write handwritten notes  04:09 - Scaling personalization with automation  05:57 - The power of thank-you notes in business  10:29 - Inside Handwrytten's robot-powered facility  13:41 - Handwritten notes as a CS game-changer  16:04 - Turning complaints into superfans  23:07 - How handwritten notes surprise and delight  25:58 - Common mistakes to avoid with automation  30:16 - The role of data in personalized outreach  Enjoy! I know I sure did…David's LinkedIn: https://www.linkedin.com/in/davidwachs/ Thank you to our sponsor, QueryPal!QueryPal is an incredible platform for support leaders who want to optimize their operations! Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

In a world full of digital noise, authenticity is your greatest asset. Sharing the real story behind your business creates meaningful moments that truly resonate. It's not about following trends or flashy tactics—it's about understanding your audience's needs, values, and experiences. When you prioritize genuine connections over sales pitches, you build trust and leave a lasting impression. David Wachs is the founder of Handwrytten, a company that provides automated handwritten note services to businesses. With over 12 million notes sent since its founding in 2014, Handwrytten has become the largest provider of this unique marketing solution. Today, David shares his insights on the power of personalized communication in a world dominated by digital outreach. He discusses how handwritten notes can help businesses stand out, cultivate stronger relationships with existing customers, and deliver a higher return on marketing investments compared to traditional methods. Stay tuned! Resources Handwrytten: Your words. In pen + ink. Follow Handwrytten on Facebook Connect with David Wachs on LinkedIn

Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for nonprofit leaders and marketing professionals looking to secure the future of their organizations by tapping into the digital fluency and civic-mindedness of younger donors. About the guest Melissa Watkins has over ten years of experience in marketing and over five years of experience in nonprofit development and leadership. She currently heads the marketing and development department at the Pacific Autism Center for Education, a nonprofit organization based in Santa Clara, CA, that provides a range of vital services for autistic children and adults. As a dual marketing and development leader, Melissa brings her expertise to drive impactful initiatives at PACE. Melissa holds a degree in Sociology from the University of California, Davis and is currently working toward her Certified Fund Raising Executive (CFRE) certification. She enjoys serving on the Board of Directors for two Bay Area-based nonprofits, running half marathons, and chasing after her 18-month-old twin daughters. Resources Benevity: https://benevity.com/Association of Fundraising Professionals: https://afpglobal.org/Fidelity Charitable: https://www.fidelitycharitable.org/Blackbaud: https://www.blackbaud.ca/Unleashing the Power of Gratitude Using Handwritten Thank You Notes with David Wachs of Handwrytten: https://brooks.digital/health-nonprofit-digital-marketing/unleashing-the-power-of-gratitude/ Contact Melissa Website: https://www.pacificautism.org/LinkedIn: https://www.linkedin.com/in/watkinsmelissa/

In this episode of What the Fundraising Podcast… Tune in for practical advice on integrating handwritten notes into outreach strategies and scaling genuine connections! This episode features David Wachs, the founder and CEO of Handwrytten, a pioneering platform reinvigorating the tradition of handwritten notes with innovative, robot-based solutions. Trusted by major meal box services, eCommerce leaders, nonprofits, and professionals, Handwrytten is reshaping how brands and individuals forge meaningful connections through authentic, handwritten communication. Moreover, David is a frequent speaker on messaging technology, having presented at events such as the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. His expertise has been recognized on the front page of the Washington Post and in interviews with Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, and Bloomberg Radio. He has also been quoted in numerous publications, including The Wall Street Journal, USA TODAY, Variety, Startup Nation, and US Banker Magazine.   In this episode, you will be able to: Understand the impact of handwritten notes in a digital communication landscape. Learn about the scalability and authenticity of automated handwritten notes. Compare the effectiveness of handwritten notes versus digital gimmicks in outreach. Recognize the importance of genuine gratitude in donor engagement for nonprofits. Discover practical methods to integrate and scale handwritten notes in outreach strategies. Get all the resources from today's episode here.  Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Do you often feel overwhelmed by back-to-back meetings and never-ending tasks? In this episode, I share my tried-and-true weekly planning ritual that has helped me and countless nonprofit leaders stay on top of our work while keeping our long-term goals in sight. As we approach the end of the first half of the year, it's time to reflect and recalibrate. Let's dive into a process that ensures you're not just getting things done but moving towards your mission with intention and clarity.What You'll Learn:How to strategically align your daily tasks with long-term goalsThe power of automation in saving time and reducing manual workEffective delegation techniques to optimize your timeKey Takeaways:Calendar Pruning: Eliminate tasks that don't align with your goals to make room for what truly matters.Automation: Utilize tools like Punk Post, Handwrytten, and Zapier to automate repetitive tasks.Delegation: Recognize the value of your time by delegating tasks that others can handle.Shorter Meetings: Implement the POP (Purpose, Outcomes, Process) framework to make meetings more efficient.Self-Care: Ensure your schedule includes time for activities that recharge and energize you.Step-by-Step Process:Remove Unnecessary Tasks: Look ahead and remove tasks that don't align with your goals.Automate Where Possible: Set up systems to handle repetitive tasks automatically.Delegate Effectively: Identify tasks that can be delegated to free up your time.Shorten Meetings: Use the POP framework to streamline meetings.Include Self-Care: Schedule time for activities that rejuvenate you.Check for Missing Elements: Review your calendar for gaps or missed opportunities.Resources Mentioned:**Punk Post:** Service for sending personalized handwritten cards.**Handwrytten:** Platform for automating handwritten notes.**Zapier:** Tool for automating workflows between different apps.**Automation Agency by Rachel BearBower:** Service to help set up automated systems.**ChatGPT Blog Article:** Tips and ideas for integrating ChatGPT into your workflow.**ChatGPT Workspace:** Pre-set prompts and training videos for using ChatGPT.Connect With Brooke: Enhance your leadership journey by connecting with me. Let's explore the paths to impactful leadership together: LinkedIn Instagram YouTube

David Wachs is the CEO and Founder of Handwrytten, a company bringing a modern twist to traditional communication through automated handwritten notes. As a seasoned entrepreneur, he founded Cellit, a text messaging company providing innovative communications solutions to leading brands. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, the Advertising Research Foundation, and other notable organizations. In this episode… What does it take to make your customers lifelong fans of your brand? Sometimes, going back to the basics is all you need to win over your customers in a digitalized market. David Wachs, a communication brand builder, emphasizes the value of personalized communication, like handwritten notes, to stand out in the digital age. This demonstrates appreciation and lets your customers know they're top of mind. Additionally, owning up to your mistakes and going above and beyond for the customer can turn negative experiences into positive ones and improve lifetime value. Producing valuable content, creating a cadence for communication, giving consumers choices, and providing a channel for feedback allows customers to feel in control and valued. In this Up Arrow Podcast episode, William Harris welcomes David Wachs, the Founder and CEO of Handwrytten, to discuss personalized customer communication. David explains how augmented reality impacts the buyer's journey, his journey to entrepreneurial success, and why he utilizes meditation and hypnosis for stress management.

https://youtu.be/0b6iQy3KoogHandwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients.David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed Handwrytten's bootstrapping and profitable business model over the past ten years, and the company's focus on organic growth.Handwrytten targets various industries, including luxury brands, car dealerships, retailers, and nonprofits. The main use case for their service is sending thank-you notes, but they also help with after-purchase follow-ups, birthday cards, holiday cards, and more. Handwritten notes have been proven to have a higher response rate and ROI compared to other forms of digital communication.Tune in as we uncover the importance of maintaining human connections in an AI-dominated era, and how businesses can leverage this approach to significantly improve their customer relationships and overall marketing effectiveness.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: David Wachs, founder and CEO of HandwryttenLinkedIn: https://www.linkedin.com/in/davidwachs/Handwrytten: https://www.handwrytten.com/Takeaways:Handwritten notes are a powerful way to stand out in a world dominated by digital communication.Handwrytten helps businesses scale their handwritten outreach by using robots to write and send personalized notes.The company has been bootstrapped and profitable for 10 years, focusing on organic growth.Handwritten notes have a higher response rate and ROI compared to other forms of communication.Chapters:00:00 Introduction and the Importance of Human Connection03:11 The Journey of Handwrytten and Bootstrapping05:56 Challenges and Growth Strategies09:02 Use Cases and Process of Handwritten notes12:09 Objections and Measuring Success15:03 Benefits and ROI of Handwritten Notes26:00 Competition, Pricing, and Growth Strategies30:02 Fun Fact and Final ThoughtsFBNRzNNfi2W82m4abCi2

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital world and learn how nonprofits can stand out by expressing appreciation in a unique way. About the guest A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012. Resources Growth Hacking subreddit: https://www.reddit.com/r/GrowthHacking/AppSumo: https://appsumo.com/ Contact David https://www.handwrytten.com/ LinkedIn: https://www.linkedin.com/in/davidwachs/ Twitter: https://twitter.com/davidbwachs Facebook: https://www.facebook.com/handwrytten 

From Munnar, India... A tech tip about getting robots to hand write letters for you using Handwrytten. Some concise advice about how changing the selling point of your firm from you to the systems is a big benefit in the long run.

If you've been searching for ways to forge deeper customer connections in a world inundated with electronic communication, be prepared to go old-school. Handwritten notes are back and may be the perfect way for you to stand out from the crowd and foster meaningful relationships with your customers. This week, Mark discusses the revival of personal connections in the digital age with David Wachs, founder and CEO of Handwrytten. A serial entrepreneur, David revolutionized our approach to personal communication. His scalable, robot-based solutions for handwritten notes offer a smart blend of technology and personal touch, reshaping how brands interact with consumers. Here are some of the topics Mark and David discuss in this episode: The profound impact of handwritten notes in a digital age where electronic communication dominates The significance of thoughtful gestures in building and deepening business relationships Real-life examples where handwritten notes have influenced business outcomes, including customer retention and even winning back lost clients How handwritten notes have been used across different industries, ranging from real estate to e-commerce When surveyed, consumers agreed that handwritten notes walk the line between not being annoying and being highly personal How expensive is it to implement handwritten notes as part of a business strategy Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

In this episode we spoke with David Wachs, CEO of Handwrytten.David shared the story that led him to founding Handwrytten and how they're helping brands to cut through the noise and engage with their customers like never before.During our chat, David also shared some best practices around implementing handwritten notes into your customer strategy.

Building value into your monthly giving program is so important. It helps to create a deeper connection and build community. This helps your donors stick around longer, and hopefully increase their gifts over time. Managing the stewardship of these donors can be overwhelming. Learn some ways you can automate, personalize, and manage your monthly giving program with ease. What you'll learn: → why over communication doesn't lead to donors leaving. → how you can add value without adding more work as your membership grows. → get personal with your automations Want to skip ahead? Here are key takeaways: [2:56] Don't stress when people stop giving monthly. It happens, but it doesn't mean that you shouldn't communicate. Have a conversation and thank them for what they've done so far and the impact it's made. Create an open opportunity to learn why so you can “fix it”, follow up in the future, or understand how you can do better to retain current and future donors. [7:03] Monthly newsletters with sneak peeks and VIP access. This is a great perk that gives members a behind the scenes peek at what's coming. Make them feel like a VIP with special impact stories just for them, early access to events or contents, etc. [7:38] Automate handwritten cards with tools like Handwrytten. By connecting it to your CRM you can trigger handwritten cards automatically when milestones or criteria are met. [10:17] Build tiers into your program to maximize your time. Phone calls are so important, but can take a lot of time. Create levels of monthly giving to line out when they'll get calls. For example, maybe it's after they've been giving for 3 months. Resources Handwrytten Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

David Wachs is the CEO of Handwrytten where they have brought back the lost art of letter writing through scalable, robot-based solutions that write your personal notes in pen. Developed as a platform, Handwrytten provides you a way to send notes from your CRM system including Salesforce, the web site, apps, or through custom integration. David is a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South by Southwest, Advertising Research Foundation, and the national Restaurant Association. Both Handwrytten and Cellit  were on Inc. Magazine's Inc 500 list of fastest growing companies. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.”

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠David is the Founder of Handwrytten - https://www.handwrytten.com Handwrytten's technology allows brands to scale their handwritten outreach, creating positive impressions and long lasting bonds Handwrytten brings the power of AI, robotics and personalisation to pen and ink letters and card Handwrytten allows brands to interweave handwritten notes into their marketing automation workflows In this episode, Jason & David discuss how postal direct mail has evolved over the years and how handwritten notes achieve unique cut through unlike any other form of customer communication

In this episode, join us for an enlightening conversation with David Wachs, the CEO and founder of HandWrytten, as we explore game-changing strategies for non-profits to boost their fundraising efforts. Discover the personalized touch of HandWrytten and how they can help with gratitude to donors, extend heartfelt event invitations, and provide impactful updates on donor contributions.  For more about Handwrytten Follow us on social media! ⁠ YouTube⁠ ⁠ Instagram⁠ ⁠ LinkedIn⁠ ⁠ HGAFundraising.com⁠ If you enjoyed this episode, please leave us a rating! Reach out to production@happy2helppodcast.com for guest speaker inquiries. 

David Wachs is the Founder and CEO of Handwrytten, a company that's bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way people and brands connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency which was sold to HelloWorld in 2012.On this episode, David and I discuss why personalization is important to building customer experience, how brands can create better relationships with their clients, different opportunities that can set a brand apart from others in their industry, and much more.

Ever wondered how a simple ‘thank you' can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift's unforgettable act of kindness. We'll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode promises to bring you a plethora of practical strategies to express gratitude in innovative ways, making your supporters feel truly valued.Immerse yourself into an insightful discussion on the art of appreciating your supporters. I'll dissect five unique ways to say 'thank you' - from organizing exciting giveaways to crafting heart-warming snail mail surprises. Dive into the realm of personal introductions and engaging social media campaigns, and understand how these acts of kindness can transform your mission into a movement. P.S. To celebrate 25,000 downloads of the Missions to Movements podcast, I'm giving away $250 to a small business or cause of your choice. To enter, click here and send me a DM to let me know you did it!Resources & LinksOne of my favorite tools to say thank you is Handwrytten. Use code DANA at checkout to get some free cards.Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.Do you want to be a featured case study on the Missions to Movements Podcast? I'm looking for 4 organizations that want to come on the show (absolutely free!) and we'll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

In this week's episode of the Creating Superfans podcast, I'm joined by David Wachs, the founder and CEO of Handwrytten. Handwrytten is bringing back the lost art of letter-writing through scalable, robot-based solutions that write your notes in pen - directly from your CRM. Used by major subscription-service brands, eCommerce giants, nonprofits and individual professionals, Handwrytten is changing the way brands and people connect.Prior to Handwrytten, David founded Cellit, a mobile marketing platform and agency that pioneered the concept of mobile customer relationship management. David and I chat about the creative ways your brand can stand out in today's AI-powered landscape, the do's and don'ts of sending personalized notes, and the power of automation and repetition in creating superfan customers.Show Notes7:05 - The automated birthday campaign feature7:38 - Why it's much harder to stand out through email these days10:27 - the intent behind the technology and why it's important 13:10 - A mistake a real estate agent has made with handwritten notes14:00 - Why you need to send a  “full stop thank you”16:02 - More ideas for when to send personalized notes to your customers17:18 - The prospecting feature within Handwrytten that helps you generate leads through personalized notes18:37 - A genius way a solar panel company utilizes Handwrytten 19:20 - How to use personal or contextual information in handwritten notes in an appropriate way20:46 - Brittany shares ideas for more ways to follow-up with customers with handwritten notes23:10 - How Handwrytten can help entrepreneurs who sell products off Amazon or other third-party sites that want to implement a level of personalization26:18 - How Chewy excels at handwritten notes and surprise and delight27:40 - David share an odd customer story29:15 - What's the most personal form of communication?30:13 - If you're asking what the ROI is on handwritten communication,  you're asking the wrong  question. 33:20 - Another way some people ruin their thank you notes33:50 - Visit handwrytten.com and click the business tab to request a free sample kit Get your free sample of Handwrytten

On todays episode, we delve into a powerful episode spotlighting the art of appreciating our donors. Our guest, David Wachs, founder of Handwrytten, shares his wisdom on how the personal touch of a handwritten letter can forge lasting connections. Discover how Handwrytten transforms appreciation into an unforgettable experience.Click here to watch our webinars, follow us on social media, browse auction items and experiences, and more! HGAFundraising.comIf you enjoyed this episode, please leave us a rating! Reach out to bailey@hgafundraising for guest speaker inquiries.

In this engaging episode, our host interviews, David Wachs, the visionary entrepreneur behind Handwrytten, a company revolutionizing the personalized letter-writing experience through innovative robot-based solutions. They explore David's journey, the fusion of AI and the human touch, and how businesses, especially nonprofits, can leverage Handwritten's services for impactful client engagement. The conversation covers objections faced by nonprofits, strategies for effective marketing, and the potential of targeted content creation. Key Points: Handwrytten offers personalized notes at scale, bridging the gap between technology and personal connection.David's background includes founding Sell It and My Saying It Right, and he has deep insights into the agency space.ChatGPT integration enhances personalized letters, showcasing Handwrytten's focus on innovation.David shares Handwrytten's origin, starting from conceptualizing the idea to developing their own robots and software.The conversation explores how Handwrytten maintains authenticity in automated handwritten letters.Personalization and automation are discussed, highlighting the intriguing balance between the two.Use cases for Handwrytten's service include onboarding, offboarding, events, outbound sales, and more.The host raises the challenge of convincing nonprofits to invest in personalized gifting due to perceived wastage of funds.Strategies for impactful marketing and content creation, with David advocating for strategic partnerships and active engagement. Quotable Moments: If we can focus our energy for the next year only writing content for nonprofits, even if we only got one customer, we probably still will have made an impact in that arena." - [00:46:57 - 00:47:16] Those lead magnets will make all the difference on your website." - [00:51:32 - 00:51:50] LINKS MENTIONED: https://www.handwrytten.com/ https://trustyourwingman.com/ https://beefymarketing.com/ https://beefymarketing.com/blog/ https://beefymarketing.com/small-business-nation/

David Wachs is the Founder of Handwrytten, a developer and provider of scalable handwriting solutions designed to help users send handwritten notes. The company uses custom-designed handwriting robots that hold real pens to write out the letters in the handwriting style of the client's choice, address the envelope, and place it in the mail with a real stamp, thereby allowing consumers to exchange personalized letters efficiently. David founded Handwrytten in 2014 and now has more than 175 robots helping handle over 320,000 written pieces per month. You can find David here:https://twitter.com/DavidBWachshttps://www.linkedin.com/in/davidwachs/and Handwrytten here:https://www.handwrytten.com/If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

Welcome to "Wisdom for Nonprofits," the podcast dedicated to empowering nonprofit professionals with valuable insights and strategies to excel in their work. Join us as we explore the latest trends, best practices, and innovative ideas shaping the nonprofit sector.   In each episode, your host Betina Pflug, a seasoned nonprofit specialist and small business mentor, shares her expertise and invites industry leaders to share their unique perspectives. Together, they delve into a wide range of topics, including fundraising, donor engagement, marketing, leadership, and organizational development.   In our latest episode, "Boosting Donor Retention Through Appreciation Marketing," we are thrilled to have David Wachs as our guest. David is a serial entrepreneur and the founder of Handwrytten, a groundbreaking platform that brings back the lost art of letter writing through scalable, robot-based solutions. With Handwrytten, major meal boxes, eCommerce giants, nonprofits, and professionals can enhance their connections and build strong relationships with their audience.   Before starting Handwrytten, David founded Cellit, a leading mobile marketing agency, which was later acquired by HelloWorld. With his expertise in outbound marketing, improving client retention, and sales automation, David brings a wealth of knowledge to our discussion on donor retention strategies and the importance of appreciation marketing in the nonprofit world.   Together, Betina and David provide valuable insights, practical tips, and inspiring stories to help nonprofit professionals enhance their donor relationships, increase retention rates, and achieve long-term success in their missions.   Tune in to "Wisdom for Nonprofits" and join our community of passionate individuals dedicated to making a difference. Each episode is filled with wisdom, actionable advice, and inspiration that will empower you and your organization to thrive in the nonprofit sector.   Don't miss out on this opportunity to gain valuable insights from industry experts and take your nonprofit journey to new heights. Subscribe to "Wisdom for Nonprofits" on your favorite podcast platform and embark on a transformative learning experience.   Remember, together we can create a brighter future for our communities. Let's make a difference, one episode at a time. If you want to know more about her work, visit the website www.wity.tech and schedule a quick call if you are interested in having a mentor.   How to contact Betina Pflug? Send us an email at podcast@wity.tech www.wity.tech https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw https://www.facebook.com/wity.coaching https://www.instagram.com/wity.coaching/ https://twitter.com/witycoaching https://www.linkedin.com/in/betinapflug/   How to contact David Wachs? Send him an email to david@handwrytten.com Instagram - @handwryttennotes Linkedin - https://www.linkedin.com/in/davidwachs    

In this week's episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten.David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, and others. Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management.Today, he is at the head of Handwrytten.Handwrytten is the largest provider of automated handwritten notes in the world. The platform allows customers to send notes from their CRM system, such as Salesforce or through custom integration.Used by major companies, Handwrytten is revolutionizing the way brands and people connect.In this episode, David and Jason discuss Handwrytten, why you should be sending your customers handwritten notes, the renaissance of direct mail, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet David (00:34)Why you should be sending handwritten notes (03:35)Why personalization matters (08:48)A quick example from David (17:11)One final question (18:33)Additional Resources:Get in contact with David here.Learn more about Handwrytten here and here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Bill Reidy is the Vice President of Sales at Handwrytten, global leader in handwritten notes and creators of robotic writing machines that mimic actual handwriting helping auto dealerships to enhance customer experience through personalized notes for various occasions. 

In this episode, we bring you our first installment of the Show Me The Nuggets year-end recap. Part 1 features our top takeaways from Joe's interviews with David Wachs of Handwrytten, Dan Englander of Sales Schema, Azhar Sidiqqi from Repstack, and Anthony Devine of LawfirmRep.com.  

Do you send holiday gifts or cards to people you've worked with throughout the year? As the year begins to wind down, sending holiday cards, gifts, and/or treats to businesses you've worked with can be a great way to show appreciation for the professional relationship.    In today's episode, co-hosts JayJay and Tyler sat down to chat about why they send gifts to people they've worked with. Tune in to hear them discuss the benefits of gift-giving and suggestions for the type of gifts to give.    What we talked about:  Why we give gifts to people we've worked with  How to make gift giving simpler  How we curate our holiday gifts  The benefits of gift giving    Links mentioned in this episode: The Growing Candle  Handwrytten    Today's Hosts:  Follow JayJay on Instagram @withjaybraggs  Follow Tyler on Instagram @thriftsandtangles  Final Thoughts:  Join our Patreon  Follow us on Instagram @theorangecollab    Join The Orange Collab Community on Facebook    Connect with us online at www.theorangecollab.com  Don't forget to like, review, and subscribe to the podcast. 

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the website, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012. We talked to David about how letter writing through robot based solutions, and outbound marketing can have an impact in your relationships with your investors.    Announcement: Download Our Sample Deal and Join Our Mailing List   [00:01 – 08:32] Opening Segment  David talks about what they do and why they launched the company; He talks about his background; [08:32 – 17:39] The Art of Letter Writing Through Robot-Based Solutions How he managed to create robots which able to write on paper; How the robot varies the shape of the text; The impact you can make with a ; The capabilities of David's robots;  Why you should incorporate handwritten notes to your outreach program; The best way to find the right property manager [17:39 – 28:27] Outbound Marketing David explains outbound marketing; Strategies that can help you with outbound marketing; Why you should do outbound marketing with handwritten notes; The creative side of outbound marketing; Digital VS Handwritten; He talks about how the personalization works;  [28:27 – 33:11] Round of Insights Apparent Failure: Getting fired   Digital Resource: Appsumo   Most Recommended Book: The E Myth   Daily Habit: Fasting   #1 Insight for Building Business Relationships Check in with people you know.   Best Place to Grab a Bite in Phoenix:  Otro Cafe   Contact David: To learn more go to www.handwrytten.com.   Tweetable Quotes: “Handwritten notes are a great way to stand out with relatively little risk.” - David Wachs    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

This is Poetry 101 brought to you by Accounting High (aka Sons of CPAs) Sponsored by LiveFlow, be sure to give this episode a go, they can help you grow, check them out at liveflow.io get 20% off for 3 months with promo code SONS at checkout, go to liveflow.io/sons Your Hosts, Emcees, Poets Nikole Mackenzie, CPA aka Niks Scott Scarano aka Lil Toddler aka Slim Scotty aka Esquired (S²) aka OKR (OK Rapper) Let's give it up for this presentation Your hosts share their poetic creations Sick verses brought out by their imagination What they do is entertain and impart education Purpose? Connect the individuals in this profession 4 Nikole shares her personal use cases for LiveFlow. Automation with an exclamation (point)! Go to liveflow.io/sons 6 cooler than a polar bear's toenails Shoutout to OutKast, Andre 3000, Big Boi, Lil Wayne 8 an accounting firm owner, podcaster, and rapper spits them bars! 12 A tribute to OutKast, Scott's writing this rap, but not so fast Shoutout to Andre Nickatina, Simon Sinek, Ron Baker 15 I ain't no fool thinking about how a podcast about accounting can be cool Shoutout to John Garret, Ignition 18 ready to explore and get paid Shoutout to Jason Ackerman, CPA, CFP, CGMA, Kenji Kuramoto 21 give it up for Niks as she throws down her sick licks Shoutout to Chewy, Greg Kyte, Earmark, Cloud Accounting Podcast, Reach Reporting 24 #CPAliens we're doing things that are foreign to the industry as a whole Shoutout to Handwrytten, Ian Vacin, Karbon 29 This was written before I wrote it Shoutout to Blake Oliver, CPA, Lorilyn Wilson 31 The evolution of getting CPEs in the present Shoutout to Fathom, Jimmie Allen 35 People are the purpose and I purposefully work hard to stay ethically connected to the individuals in this profession Shoutout to Dave Matthews Band 38 Educate and entertain authentically… That's what we're trying to do Shoutout to Chase Birky, CPA, Justin Kürn, Dark Horse CPAs, Katy Perry 45 Does Scott need to change his profile photo in LinkedIn? Let us know! Shoutout to Liz Mason, Digits --- Send in a voice message: https://anchor.fm/sonsofcpas/message

In this episode of The Remarkable Project Jay speaks with self-confessed entrepreneur and Handwrytten founder David Wachs, about why a communication that people keep and display remains special, how a ‘full stop thank you' works, and the value of shining a light on ‘time spent'.A serial entrepreneur, David Wachs' latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write notes in pen to help brands and people connect. Developed as a platform and used by major meal boxes, eCommerce giants, non-profits and professionals, Handwrytten lets customers send notes from CRM systems such as Salesforce, websites, apps, or through custom integration.Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under his leadership, the business became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Before being sold in 2012, Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily.David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. He's been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more.Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies, and David now writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.Three Remarkable QuotesWhether you're sitting in front of a video camera sending a video message or writing out a card, it's that replication of ‘time spent' that makes it so unique.That's the nature of the ‘full stop thank you', of just thanking you for your purchase and understanding that in today's day and age, there's always an alternative for where people go to buy something.If you want to get out to the most consumers, with the lowest risk of being considered annoying, while being highly personal and highly surprising, handwritten notes are the best option.Connect with DavidLearn more about Handwrytten via their websiteCheck out the latest news and content from the platform on their Twitter, Facebook and YouTube pagesFind David on Linkedin

Billy Gene Shaw delivers practical advice on how to grow your business online. He shares why it's important to prioritize entertainment in your marketing material and how to sell anything using his C.R.A.C.K. framework. Topics Include: The one marketing strategy that's left to try The importance of making people smile in your marketing material Using gifts in your marketing The importance of clarity in your message How to ask people to buy Why you always need to be entertaining on social media Biggest marketing mistakes businesses make in 2022 Marketing hack to improve your sales pitch Best tools for better social media content Why good content isn't enough on social And other topics… Billy Gene Shaw is the founder and CEO of Billy Gene Is Marketing Inc., a top-ranked agency and educational hub for digital advertising and customer acquisition. His personal ads have been seen over 800 million times across Facebook, Instagram, and YouTube. Billy's online marketing courses have enrolled over 115,000 students in 75 countries. He has worked with several of the largest franchises across the globe, and he's been featured in some of the leading publications like Forbes, Entrepreneur Magazine, and Huffington Post. Resources Mentioned: Facebook Ads Library: https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=US&media_type=all Handwrytten: https://www.handwrytten.com/ Hemingway App: https://hemingwayapp.com/ Every Door Direct Mail, USPS: https://eddm.usps.com/eddm/select-routes.htm Google Trends: https://trends.google.com/trends/?geo=US PINNACLE GLOBAL NETWORK If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

In this episode, Eric sat down with David Wachs, CEO of Handwrytten, to discuss how the company is bringing back the lost art of letter writing through scalable, robot-based solutions that “handwrites” notes and allows users to send them from CRM systems, apps, or through custom integration. The two discussed attribution methods, customer acquisition strategies, why a personal touch goes so far in today's swamped marketplace, and innovative ways to cut through the digital noise. Don't miss it!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About David Wachs, CEO of Handwrytten:A serial entrepreneur, David is currently CEO of Handwrytten, working with key partners and vendors to support delivery of handwritten notes, cards and associated gift cards and designing new handwryting machines. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.” David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, the Advertising Research Foundation, and more.Connect with David: https://www.linkedin.com/in/davidwachs/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

How often do you make time for handwritten letters? On today's episode, we dive into the science of creating, approving and mailing real handwritten cards (without ever touching them). At the end we get into practical, and not so practical, ways of looking good in front of your friends.SPONSORS: —------------------------------------------Float - https://t.jo.my/float $500 cash back on your first $5,000 spend use code AUTOMATIONTOWN. Want to sponsor an episode? Contact us at https://t.jo.my/sponsorcontact SHOW NOTES: —------------------------------------------Handwrytten - https://t.jo.my/handwryttenIntegromat / Make - https://t.jo.my/integromat-makeSlack Block Kits (buttons) - https://t.jo.my/slackblockkit Airtable - https://t.jo.my/airtable Airtable Script for Instant Webhooks (woop woop!) - https://t.jo.my/airtablewebhookscriptUnnecessary Inventions - https://t.jo.my/unnecessaryinventionsPizza Pouch - https://t.jo.my/pizzapouchAUTOMATIONTOWN SOCIALS:—------------------------------------------Twitter: https://t.jo.my/twitter Web: https://t.jo.my/automationtown RSS Feed: https://t.jo.my/rss ABOUT HOSTS:—------------------------------------------Jason Staats Twitter: https://t.jo.my/jstaats-twitter Youtube: https://t.jo.my/jason-youtube Chad Davis Twitter: https://t.jo.my/chad-twitter LinkedIn: https://t.jo.my/chad-linkedin AUDIO PRODUCTION:—------------------------------------------Paul O'Mara - https://t.jo.my/paulomara

David Wachs is the founder of Handwrytten.  Handwrytten is a company that has found a way to bring back the lost art of letter writing through scalable, robot-based solutions, that write notes in a pen which makes it virtually indistinguishable from an actual handwritten note.  This platform will let you send notes right from your CRM, your website, apps, or custom integrations. This technology is currently being used by major brands that we all know and trust. Handwrytten is changing the way people and businesses connect.   [00:01 - 05:10] Opening Segment Get to know my guest David Wachs David's journey as an entrepreneur from 2004 to now “I've been part of a problem where everything has gone digital.” A way to stand out in the digital world   [05:11 - ] How to Build Rapport with Sellers Using Handwritten Notes What's Old is New Again: How handwritten notes brought real estate success to David Bringing Unique Customer Service and Experience An unboxing personalized experience through notes Impressions that Stand Over Time   [13:28 - 21:16] How Handwritten Notes will Help You Grow Your Business Grow your business with handwritten notes Not Your Regular Marketing You have to have a multimodal approach to your marketing strategy David talks about the First Touch Text Telephone Consumer Protection Act The perfect mix of digital and more hands-on marketing and follow up Marketing Opportunities for Budding Entrepreneurs   [21:17 - 26:21] Closing Segment David's Handwritten Notes and Pricing Different is Better than Better   Scale your handwritten outreach, creating positive impressions and long-lasting bonds by connecting with David through Handwrytten, Facebook, Instagram, LinkedIn, Twitter, and Youtube. Thanks for tuning in!    WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!     Tweetable Quotes “Handwritten notes stand out. Handwritten envelopes have a 300% higher open rate than a printed envelope with a 3x higher open rate than a printed envelope. And then a handwritten card has a 27x greater response rate than a printed card, at least in certain industries.” - David Wachs “We live in a world where everything is automated. Emails are automated, you can receive the most personalized email in the world and you'll know that it was sent by an algorithm, but the handwritten note can fool you.” - David Wachs “Handwritten notes do not only get read but they get treasured.” - David Wachs         .

If getting shippers while making fewer phone calls sounds impossible, this episode of Freight Broker Bootcamp will show you it's not. The way to go about is through a multi-channel approach ranging from sending cold emails to taking it back old school with face-to-face interactions – it's all about combining creativity with practicality.   Timestamps: [00:00] How to get more shippers by making less phone calls [01:47] Taking a multi-channel approach [03:00] Write a cold email [03:52] Leverage social media [04:15] LinkedIn and Twitter [05:44] Face-to-face interaction [07:23] Direct mail [08:47] Handwrytten.com [09:55] Recap [11:18] Subscribe, Rate & Review ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE Recently Ranked "Top 30 Freight Podcast"

Most millennials remember a time without cellphones or YouTube. The world has changed dramatically since then, and advertising has moved with it. Tune in today to find out how you can use traditional marketing in a digital world, and the pros of both approaches. Andrew and John launch the episode with a brief reminiscence of the TV adverts they remember best, and how they personally experienced the digital revolution. We dive into the benefits of digital advertising (real-time feedback, 24-7 exposure, how targeted it is, and the ease of updating it), and how we can tie traditional marketing in with it using digital billboards. We also hear why traditional marketing still has a place, and the situations, locations, and customers it is best suited to. We learn why Andrew and John are such big fans of video as a medium, their hacks on how to get good customer reviews, why an up-to-date website is so crucial and so much more in this exciting episode! Key Points From This Episode: The oldest TV campaign ads John and Andrew remember, and where you can check them out.Today's topic: traditional marketing in the digital age. Why traditional marketing has such a high cost. How marketing has changed over the last 30 years: the jump from physical to digital. The influence of our devices on our health and lives.What traditional marketing focused on, compared to digital marketing. Andrew and John's first experiences with modern technology as kids. Digital vs traditional marketing: why you should be pro both. How your customer persona can help you decide whether you go for traditional or digital marketing. Why the real-time feedback and the 24-7 exposure from digital marketing is a pro. The types of campaigns that are ideally suited to traditional billboard marketing. Why neither traditional nor digital marketing is skip-proof. The pros of digital marketing: it's targeted, and easily updated.  How digital billboards merge digital and traditional advertising, and where it's going in the future (proximity advertising). Appreciating the role of marketing in consumers' decision-making. Moving from traditional to digital, and why not having a website can lose you money. The importance of getting good reviews and using traditional marketing to drive them. Using digital marketing to keep restaurant menus up-to-date.Why it's so important to keep websites up-to-date. How a marketing agency can help you screen your customers for good reviews (legally!).The benefits of using video in digital marketing, and linking it to customer reviews.How to maintain authenticity in a digital world. Some amazing statistics on how well people respond to videos. The impact of the digital space on our personal lives and transferring ideas. Hack of the day: using Handwrytten to personalize marketing.  Tweetables: “It's going to take money out of your wallet to do something physical. Digitally, you can do things for the appearance of free with things you've already paid for.” — John Kelley [0:07:44] “I wish I had fully embraced what [technology] was going to do. I was smart enough to understand ‘Okay this is cool', but I don't think at the time I was fully aware of how big it was going to be.” — @abrockenbush [0:17:10] “Anything that is too extreme (left or right) is unbalanced.” — John Kelley [0:19:10] “The biggest thing about digital is that you have a better overview of ROI.” — @abrockenbush [0:21:38] “Most businesses realize how important it is to have better reviews, but they don't invest in getting better reviews.” — @abrockenbush [0:38:23] Links Mentioned in Today's Episode: Business Growth Hacks: Sales Has Changed (S1E20) Handwrytten Andrew Brockenbush on LinkedIn Andrew Brockenbush on Twitter John Kelley on LinkedIn Beefy Marketing Beefy Marketing on Facebook Beefy Marketing on Instagram  Beefy Marketing on YouTube Small Business Nation

Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and turn their insights into 3-Minute TED Talks for your listening pleasure. Today's guest is David Wachs, CEO and Founder of a unique outfit called Handwrytten, a company that allows users to write and send automated, handwritten notes. David The post How marketers can use handwritten notes to drive more revenue with David Wachs of Handwrytten appeared first on WebMechanix.

One of the things that seems to have been lost to time is a "thank you" note from people. It used to be proper manners to send a thank you card to people when they hosted you. It used to be the norm to send a thank you note to someone you met with. But today, most of the thank you's seem to either be in the form of an email or text message, if at all. Rarely do these thank you's come in the mail. My guest on this show is on a mission to change that one card or note at a time. With his robot-written cards using actual handwriting, not traditional computer fonts, you have a chance to leave an impression on the people you meet and do business with, all for a very nominal investment. And with that nominal investment, you'll be earning a lot of value - perceived and real - in the eyes of the recipients! Listen in as Jennifer and David Wachs of Handwrytten talk about gratitude and ways a simple gesture can lend itself to tremendous returns down the road. About David: David's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies. David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. Connect with David on LinkedIn, Facebook, Twitter, or on the web at handwrytten.com And when you go to https://www.handwrytten.com today and use promo code podcast you can get $20 in free credits to try out the system and send a few cards to those you're trying to thank or impress today! #gratitude #thankyou #thankyoucards #thankyounotes #business #buildingvalue #entrepreneur #marketing

David Wachs is the Founder and CEO of Handwrytten, a company that is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.Join us today as David shares about how he is bringing back the lost art of letter writing with technology, the pros and cons of filing a patent, and how he designed Handwrytten to be easily integrated into numerous CRM systems.Resources:https://www.handwrytten.com/ - Check out Handwrytten! Make sure you use the discount code “PODCAST” to get $5 off your first order! Actionable Take-aways:1. Competition breeds results. Like David, you can have you different teams compete with each other to encourage innovation and better results. 2. When you file a patent, you have to declare exactly what goes behind your technology or process. If you are not willing to divulge the exact secrets behind your technology or process, make sure you enter into confidentiality agreements and non-disclosure agreements with whoever is aware of your proprietary knowledge. 3. Designing your platform to have the ability to be easily plugged into other systems gives you the benefit of easily being able to integrate your technology into numerous other systems and leveraging off their user bases.Connect with Ted on: His Website at : www.tedteo.com LinkedIn at: https://www.linkedin.com/in/ted-teo/ Instagram at: @ted.teo Facebook at : https://www.facebook.com/groups/tedteo

Steve chats today to David Wachs, CEO and founder of Handwrytten. Handwrytten provides solutions to communicating with your customers in pen to provide a more personal touch than mass printed type written notes and letters. Steve finds out what such a service can offer your organization in improving your relationship with your clients. KEY TAKEAWAYS Handwrytten is the largest provider of hand written communications currently and achieves this by operating robotics to hold real pens to produce an authentic finish to letters, notes and envelopes at larger volume and scale. People receive an average of 145 emails per day in their inbox and spend 24% of their time just managing it. Attention to physical mail is often overlooked. To get the customer or client to open the mail it has to stand out and they rarely receive a hand written communication and are therefore less likely to put the letter straight in the trash. Handwrytten can use all your customer data to produce communications by simply converting it to an excel format and uploading it into their system but they have the ability to use most formats that your organisation utilise. You can automate your system to instruct Handwrytten to action your written letters. Handwritten notes perhaps at the end of a sales experience cement your relationship to the client and are more likely to result in a loyal repeat customer. For international customers Handwrytten can send overseas individual communications or send them to you in bulk for you to use your home countries mailing network. However, Handwrytten is coming to the EU in 2022 so will be offering direct service to Europe and the UK. BEST MOMENTS ‘Having looked at your website and the examples on there and watched your videos on YouTube it is remarkable and I am totally blown away by it.’ ‘It’s not just the envelope that’s handwritten its can be the letter as well. I work with a lot of property investors that actually get people to handwrite their envelopes so at least they get it opened.’ ‘The reason I started doing this was I started seeing handwritten notes on the desk of my employees, behind my desk, on my refrigerator so the retention rate is tremendous.’ ‘Handwritten notes signify an investment in time that can’t be replicated.’ ‘By automating it you get a higher level of compliance and a more consistent customer experience than you would if you left it up to a sales rep.’ ABOUT THE GUEST David's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. GUEST RESOURCES www.handwrytten.com handwrytten.com/business twitter: @handwrytten or @davidbwachs linkedin: davidwachs VALUABLE RESOURCES Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ Website: https://systemsandoutsourcing.com/welcome-1 YouTube: https://www.youtube.com/c/drsteveday The RIGHT Assistants For Your Business by Dr Steve Day http://bit.ly/sys-10 ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. See omnystudio.com/listener for privacy information.

Remember how your mother taught you to "always write a thank you note" when someone give you a present or invites you over for dinner? Emily Post style etiquette may no longer be common, that's no excuse to take a pass on sending notes. We're not talking text message or emails. What we're talking about here is actual cards in the mail. Why cards? Because they're less and less common which makes you and your message stand out more than ever before. Our guest, David Wachs is a serial entrepreneur. His latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies. ??David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. Try Handwrytten Here (use discount code "podcast")

Do you love sending and receiving handwritten mail as much as I do?? This lost art is making a comeback in a world that has been forced to go digital. What is your plan to include personal touches in your business? Today's guest has got you covered..... BTW, be sure to use the promo code "PODCAST" to get $5 off your first order at https://www.handwrytten.com A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more. Click here to connect with David: https://www.linkedin.com/in/davidwachs/ Thanks again for being part of the Sell Them With Kindness community! We would really appreciate your honest rating of our podcast. Click here to rate & review: http://getpodcast.reviews/id/1556313256 If you'd like to be interviewed on the pod or want your business featured in our "Kind Business" directory, please head over to www.sellthemwithkindness.com today!

Our special guest on Rising Tide Startups is David Wachs.   David is a serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.  Learn more at Handwrytten.com