Podcasts about handwrytten

On this episode, we explore practical strategies for maintaining authentic customer connections and how, paradoxically, automation can make your experiences more human — not less.As brands scale, creating personalized customer experiences becomes increasingly challenging. Automation, when thoughtfully implemented, can create space for human team members to develop a deeper appreciation of specific customer needs and preferences, leading to better experiences and ultimately greater customer loyalty.Listen for the compelling perspectives of Bal Mahal, senior product manager, intelligent automation at TELUS Digital, and David Wachs, founder and CEO of Handwrytten, as they share how brands can leverage automation to personalize customer experiences.Visit our website to learn more about TELUS Digital.Show notesFor more insights on automation, check out the Questions for now episode What do people get wrong about automation?

David Wachs, founder and CEO of Handwritten, joins the show to discuss how automated handwritten notes can create meaningful customer connections at scale. He and Alex explore the power of personalized outreach, the role of robotics in writing thank-you notes, and how businesses can use this approach to surprise, delight, and build stronger relationships with their customers.Chapters:00:00 - Why handwritten notes still matter  02:22 - Introducing David Wachs of Handwritten  02:36 - How robots write handwritten notes  04:09 - Scaling personalization with automation  05:57 - The power of thank-you notes in business  10:29 - Inside Handwrytten's robot-powered facility  13:41 - Handwritten notes as a CS game-changer  16:04 - Turning complaints into superfans  23:07 - How handwritten notes surprise and delight  25:58 - Common mistakes to avoid with automation  30:16 - The role of data in personalized outreach  Enjoy! I know I sure did…David's LinkedIn: https://www.linkedin.com/in/davidwachs/ Thank you to our sponsor, QueryPal!QueryPal is an incredible platform for support leaders who want to optimize their operations! Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

In a world full of digital noise, authenticity is your greatest asset. Sharing the real story behind your business creates meaningful moments that truly resonate. It's not about following trends or flashy tactics—it's about understanding your audience's needs, values, and experiences. When you prioritize genuine connections over sales pitches, you build trust and leave a lasting impression. David Wachs is the founder of Handwrytten, a company that provides automated handwritten note services to businesses. With over 12 million notes sent since its founding in 2014, Handwrytten has become the largest provider of this unique marketing solution. Today, David shares his insights on the power of personalized communication in a world dominated by digital outreach. He discusses how handwritten notes can help businesses stand out, cultivate stronger relationships with existing customers, and deliver a higher return on marketing investments compared to traditional methods. Stay tuned! Resources Handwrytten: Your words. In pen + ink. Follow Handwrytten on Facebook Connect with David Wachs on LinkedIn

Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for nonprofit leaders and marketing professionals looking to secure the future of their organizations by tapping into the digital fluency and civic-mindedness of younger donors. About the guest Melissa Watkins has over ten years of experience in marketing and over five years of experience in nonprofit development and leadership. She currently heads the marketing and development department at the Pacific Autism Center for Education, a nonprofit organization based in Santa Clara, CA, that provides a range of vital services for autistic children and adults. As a dual marketing and development leader, Melissa brings her expertise to drive impactful initiatives at PACE. Melissa holds a degree in Sociology from the University of California, Davis and is currently working toward her Certified Fund Raising Executive (CFRE) certification. She enjoys serving on the Board of Directors for two Bay Area-based nonprofits, running half marathons, and chasing after her 18-month-old twin daughters. Resources Benevity: https://benevity.com/Association of Fundraising Professionals: https://afpglobal.org/Fidelity Charitable: https://www.fidelitycharitable.org/Blackbaud: https://www.blackbaud.ca/Unleashing the Power of Gratitude Using Handwritten Thank You Notes with David Wachs of Handwrytten: https://brooks.digital/health-nonprofit-digital-marketing/unleashing-the-power-of-gratitude/ Contact Melissa Website: https://www.pacificautism.org/LinkedIn: https://www.linkedin.com/in/watkinsmelissa/

In this episode of What the Fundraising Podcast… Tune in for practical advice on integrating handwritten notes into outreach strategies and scaling genuine connections! This episode features David Wachs, the founder and CEO of Handwrytten, a pioneering platform reinvigorating the tradition of handwritten notes with innovative, robot-based solutions. Trusted by major meal box services, eCommerce leaders, nonprofits, and professionals, Handwrytten is reshaping how brands and individuals forge meaningful connections through authentic, handwritten communication. Moreover, David is a frequent speaker on messaging technology, having presented at events such as the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. His expertise has been recognized on the front page of the Washington Post and in interviews with Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, and Bloomberg Radio. He has also been quoted in numerous publications, including The Wall Street Journal, USA TODAY, Variety, Startup Nation, and US Banker Magazine.   In this episode, you will be able to: Understand the impact of handwritten notes in a digital communication landscape. Learn about the scalability and authenticity of automated handwritten notes. Compare the effectiveness of handwritten notes versus digital gimmicks in outreach. Recognize the importance of genuine gratitude in donor engagement for nonprofits. Discover practical methods to integrate and scale handwritten notes in outreach strategies. Get all the resources from today's episode here.  Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Do you often feel overwhelmed by back-to-back meetings and never-ending tasks? In this episode, I share my tried-and-true weekly planning ritual that has helped me and countless nonprofit leaders stay on top of our work while keeping our long-term goals in sight. As we approach the end of the first half of the year, it's time to reflect and recalibrate. Let's dive into a process that ensures you're not just getting things done but moving towards your mission with intention and clarity.What You'll Learn:How to strategically align your daily tasks with long-term goalsThe power of automation in saving time and reducing manual workEffective delegation techniques to optimize your timeKey Takeaways:Calendar Pruning: Eliminate tasks that don't align with your goals to make room for what truly matters.Automation: Utilize tools like Punk Post, Handwrytten, and Zapier to automate repetitive tasks.Delegation: Recognize the value of your time by delegating tasks that others can handle.Shorter Meetings: Implement the POP (Purpose, Outcomes, Process) framework to make meetings more efficient.Self-Care: Ensure your schedule includes time for activities that recharge and energize you.Step-by-Step Process:Remove Unnecessary Tasks: Look ahead and remove tasks that don't align with your goals.Automate Where Possible: Set up systems to handle repetitive tasks automatically.Delegate Effectively: Identify tasks that can be delegated to free up your time.Shorten Meetings: Use the POP framework to streamline meetings.Include Self-Care: Schedule time for activities that rejuvenate you.Check for Missing Elements: Review your calendar for gaps or missed opportunities.Resources Mentioned:**Punk Post:** Service for sending personalized handwritten cards.**Handwrytten:** Platform for automating handwritten notes.**Zapier:** Tool for automating workflows between different apps.**Automation Agency by Rachel BearBower:** Service to help set up automated systems.**ChatGPT Blog Article:** Tips and ideas for integrating ChatGPT into your workflow.**ChatGPT Workspace:** Pre-set prompts and training videos for using ChatGPT.Connect With Brooke: Enhance your leadership journey by connecting with me. Let's explore the paths to impactful leadership together: LinkedIn Instagram YouTube

David Wachs is the CEO and Founder of Handwrytten, a company bringing a modern twist to traditional communication through automated handwritten notes. As a seasoned entrepreneur, he founded Cellit, a text messaging company providing innovative communications solutions to leading brands. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, the Advertising Research Foundation, and other notable organizations. In this episode… What does it take to make your customers lifelong fans of your brand? Sometimes, going back to the basics is all you need to win over your customers in a digitalized market. David Wachs, a communication brand builder, emphasizes the value of personalized communication, like handwritten notes, to stand out in the digital age. This demonstrates appreciation and lets your customers know they're top of mind. Additionally, owning up to your mistakes and going above and beyond for the customer can turn negative experiences into positive ones and improve lifetime value. Producing valuable content, creating a cadence for communication, giving consumers choices, and providing a channel for feedback allows customers to feel in control and valued. In this Up Arrow Podcast episode, William Harris welcomes David Wachs, the Founder and CEO of Handwrytten, to discuss personalized customer communication. David explains how augmented reality impacts the buyer's journey, his journey to entrepreneurial success, and why he utilizes meditation and hypnosis for stress management.

https://youtu.be/0b6iQy3KoogHandwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients.David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed Handwrytten's bootstrapping and profitable business model over the past ten years, and the company's focus on organic growth.Handwrytten targets various industries, including luxury brands, car dealerships, retailers, and nonprofits. The main use case for their service is sending thank-you notes, but they also help with after-purchase follow-ups, birthday cards, holiday cards, and more. Handwritten notes have been proven to have a higher response rate and ROI compared to other forms of digital communication.Tune in as we uncover the importance of maintaining human connections in an AI-dominated era, and how businesses can leverage this approach to significantly improve their customer relationships and overall marketing effectiveness.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: David Wachs, founder and CEO of HandwryttenLinkedIn: https://www.linkedin.com/in/davidwachs/Handwrytten: https://www.handwrytten.com/Takeaways:Handwritten notes are a powerful way to stand out in a world dominated by digital communication.Handwrytten helps businesses scale their handwritten outreach by using robots to write and send personalized notes.The company has been bootstrapped and profitable for 10 years, focusing on organic growth.Handwritten notes have a higher response rate and ROI compared to other forms of communication.Chapters:00:00 Introduction and the Importance of Human Connection03:11 The Journey of Handwrytten and Bootstrapping05:56 Challenges and Growth Strategies09:02 Use Cases and Process of Handwritten notes12:09 Objections and Measuring Success15:03 Benefits and ROI of Handwritten Notes26:00 Competition, Pricing, and Growth Strategies30:02 Fun Fact and Final ThoughtsFBNRzNNfi2W82m4abCi2

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital world and learn how nonprofits can stand out by expressing appreciation in a unique way. About the guest A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012. Resources Growth Hacking subreddit: https://www.reddit.com/r/GrowthHacking/AppSumo: https://appsumo.com/ Contact David https://www.handwrytten.com/ LinkedIn: https://www.linkedin.com/in/davidwachs/ Twitter: https://twitter.com/davidbwachs Facebook: https://www.facebook.com/handwrytten 

Humans have been writing by hand for thousands of years. 人类用手书写已有数千年历史。 Since ancient times, people have used every tool imaginable to share information, do business, and keep records. 自古以来，人们就使用一切可以想象到的工具来共享信息、开展业务和保存记录。 But as computers took over the job and the type-written word became more common, something was lost in the process; namely, the charm and personal nature of a hand-written note or letter. 但随着计算机接管了这项工作，打字文字变得越来越普遍，一些东西在这个过程中丢失了。 即手写便条或信件的魅力和个性。Now, letter writing is making a comeback in the form of artificial intelligence-operated robots. These AI robots can write notes for humans in their own handwriting. 现在，写信正以人工智能操作的机器人的形式卷土重来。 这些人工智能机器人可以用自己的笔迹为人类写笔记。 David Wachs is the head and founder of Handwrytten. He said businesses use his company's robots for handwritten letters and “thank-you” notes to create a strong and personal connection with those who receive them. David Wachs 是 Handwrytten 的负责人和创始人。 他说，企业使用他公司的机器人来手写信件和“感谢”便条，以与收信人建立牢固的个人联系。 Many non-profit organizations also use handwritten letters to keep donations coming. It helps turn one-time givers, or donors, into yearly givers, Wachs explained. 许多非营利组织还使用手写信件来持续捐款。 沃克斯解释说，它有助于将一次性捐赠者或捐赠者转变为每年一次的捐赠者。 Wachs added, “I think what's old is new again.” 沃克斯补充道：“我认为旧的又是新的。”Automated letter writing is not new. Thomas Jefferson, the third U.S. President, often used a polygraph created by British inventor John Isaac Hawkins. Jefferson considered the device the greatest invention of his time. It let him make copies of his letters to keep for his own records. 自动写信并不是什么新鲜事。 美国第三任总统托马斯·杰斐逊经常使用英国发明家约翰·艾萨克·霍金斯发明的测谎仪。 杰斐逊认为该装置是他那个时代最伟大的发明。 这让他可以复印信件作为自己的记录。 Charles Morrill is a historian and professional woodworker who worked as a guide for several years at Monticello, Jefferson's Virginia home from 1770 until his death in 1826. Morrill said about the polygraph, “Jefferson falls in love with this and it becomes in many ways the hobby of his presidency...He keeps buying machines and exchanges ones that are not quite perfect for the next one that's a little bit better.” 查尔斯·莫里尔 (Charles Morrill) 是一位历史学家和专业木工，从 1770 年起一直在杰斐逊位于弗吉尼亚州蒙蒂塞洛的家中担任向导数年，直到他于 1826 年去世。莫里尔谈到测谎仪时说道：“杰斐逊爱上了它，它在很多方面都成为了 这是他总统任期内的爱好……他不断购买机器，并将不太完美的机器换成下一台稍微好一点的机器。” The president had more than ten of the devices at one point, Morrill added. Using what he considered wonderful technology, historians say Jefferson went on to write almost 20,000 letters in his lifetime. 莫里尔补充说，总统曾一度拥有十多个设备。 历史学家称，杰斐逊一生中使用他认为出色的技术写了近 20,000 封信。In a January 15, 1809 letter to Charles Willson Peale, who worked with Hawkins to develop and perfect the machine, Jefferson wrote: “The use of the polygraph has spoiled me for the old copying press the copies of which are hardly ever legible,” adding, “I could not, now therefore, live without the Polygraph.” 1809 年 1 月 15 日，杰斐逊在写给与霍金斯一起开发和完善该机器的查尔斯·威尔森·皮尔 (Charles Willson Peale) 的信中写道：“测谎仪的使用让我对老式复印机宠坏了，因为它的复印件几乎无法辨认。” 补充道，“因此，现在我不能没有测谎仪。” Morrill remembered that a visitor once told him, “What is it about you Americans and this new, new thing? Other cultures aren't like this. You Americans are just so absolutely convinced that the next new thing is going to do it; the latest software, the latest computer, the latest phone.” 莫里尔记得，一位访客曾经告诉他：“你们美国人和这个新事物有什么关系？ 其他文化并非如此。 你们美国人绝对相信下一个新事物将会做到这一点； 最新的软件、最新的电脑、最新的手机。” “And I think this kind of begins with Jefferson,” Morrill added. “我认为这要从杰斐逊开始，”莫里尔补充道。Handwriting technology has greatly changed since Jefferson's time. 自杰斐逊时代以来，手写技术发生了巨大变化。 Wachs says such technology now includes 3D printing and laser cutting, among others. And if users need help thinking of exactly what to write in their notes, they can choose AI to help them create a more effective message. Wachs 表示，此类技术现在包括 3D 打印和激光切割等。 如果用户需要帮助思考到底要在笔记中写什么，他们可以选择人工智能来帮助他们创建更有效的信息。 Whether via the printing press or the polygraph, a computer or a robot, one thing is clear… humans will use whatever tool they have to express themselves through the printed word. 无论是通过印刷机还是测谎仪、计算机还是机器人，有一件事是明确的……人类将使用他们拥有的任何工具通过印刷文字来表达自己。

From Munnar, India... A tech tip about getting robots to hand write letters for you using Handwrytten. Some concise advice about how changing the selling point of your firm from you to the systems is a big benefit in the long run.

If you've been searching for ways to forge deeper customer connections in a world inundated with electronic communication, be prepared to go old-school. Handwritten notes are back and may be the perfect way for you to stand out from the crowd and foster meaningful relationships with your customers. This week, Mark discusses the revival of personal connections in the digital age with David Wachs, founder and CEO of Handwrytten. A serial entrepreneur, David revolutionized our approach to personal communication. His scalable, robot-based solutions for handwritten notes offer a smart blend of technology and personal touch, reshaping how brands interact with consumers. Here are some of the topics Mark and David discuss in this episode: The profound impact of handwritten notes in a digital age where electronic communication dominates The significance of thoughtful gestures in building and deepening business relationships Real-life examples where handwritten notes have influenced business outcomes, including customer retention and even winning back lost clients How handwritten notes have been used across different industries, ranging from real estate to e-commerce When surveyed, consumers agreed that handwritten notes walk the line between not being annoying and being highly personal How expensive is it to implement handwritten notes as part of a business strategy Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

In this episode we spoke with David Wachs, CEO of Handwrytten.David shared the story that led him to founding Handwrytten and how they're helping brands to cut through the noise and engage with their customers like never before.During our chat, David also shared some best practices around implementing handwritten notes into your customer strategy.

Building value into your monthly giving program is so important. It helps to create a deeper connection and build community. This helps your donors stick around longer, and hopefully increase their gifts over time. Managing the stewardship of these donors can be overwhelming. Learn some ways you can automate, personalize, and manage your monthly giving program with ease. What you'll learn: → why over communication doesn't lead to donors leaving. → how you can add value without adding more work as your membership grows. → get personal with your automations Want to skip ahead? Here are key takeaways: [2:56] Don't stress when people stop giving monthly. It happens, but it doesn't mean that you shouldn't communicate. Have a conversation and thank them for what they've done so far and the impact it's made. Create an open opportunity to learn why so you can “fix it”, follow up in the future, or understand how you can do better to retain current and future donors. [7:03] Monthly newsletters with sneak peeks and VIP access. This is a great perk that gives members a behind the scenes peek at what's coming. Make them feel like a VIP with special impact stories just for them, early access to events or contents, etc. [7:38] Automate handwritten cards with tools like Handwrytten. By connecting it to your CRM you can trigger handwritten cards automatically when milestones or criteria are met. [10:17] Build tiers into your program to maximize your time. Phone calls are so important, but can take a lot of time. Create levels of monthly giving to line out when they'll get calls. For example, maybe it's after they've been giving for 3 months. Resources Handwrytten Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

David Wachs is the CEO of Handwrytten where they have brought back the lost art of letter writing through scalable, robot-based solutions that write your personal notes in pen. Developed as a platform, Handwrytten provides you a way to send notes from your CRM system including Salesforce, the web site, apps, or through custom integration. David is a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South by Southwest, Advertising Research Foundation, and the national Restaurant Association. Both Handwrytten and Cellit  were on Inc. Magazine's Inc 500 list of fastest growing companies. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.”

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠David is the Founder of Handwrytten - https://www.handwrytten.com Handwrytten's technology allows brands to scale their handwritten outreach, creating positive impressions and long lasting bonds Handwrytten brings the power of AI, robotics and personalisation to pen and ink letters and card Handwrytten allows brands to interweave handwritten notes into their marketing automation workflows In this episode, Jason & David discuss how postal direct mail has evolved over the years and how handwritten notes achieve unique cut through unlike any other form of customer communication

In this episode, join us for an enlightening conversation with David Wachs, the CEO and founder of HandWrytten, as we explore game-changing strategies for non-profits to boost their fundraising efforts. Discover the personalized touch of HandWrytten and how they can help with gratitude to donors, extend heartfelt event invitations, and provide impactful updates on donor contributions.  For more about Handwrytten Follow us on social media! ⁠ YouTube⁠ ⁠ Instagram⁠ ⁠ LinkedIn⁠ ⁠ HGAFundraising.com⁠ If you enjoyed this episode, please leave us a rating! Reach out to production@happy2helppodcast.com for guest speaker inquiries. 

David Wachs is the Founder and CEO of Handwrytten, a company that's bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way people and brands connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency which was sold to HelloWorld in 2012.On this episode, David and I discuss why personalization is important to building customer experience, how brands can create better relationships with their clients, different opportunities that can set a brand apart from others in their industry, and much more.

In this episode of "Agents of Nonprofit," host Alexander Lapa interviews David Wachs, the CEO and founder of Handwrytten, a company specializing in automated handwritten note services. They discuss the significance of donor appreciation and how Handwritten's innovative technology is transforming the nonprofit sector.Topics We Cover:What Handwrytten doesThe vital role of expressing gratitude to donors and how it impacts donor retentionHow notes are personal, less intrusive, and drive interaction and donations effectivelyThe story behind Handwrytten's inceptionA deep dive into the patented technology used by HandwryttenThe ability to replicate individuals' signatures, adding a personal touch to each note and enhancing authenticityHandwrytten's support for multiple languages, including English, Spanish, French, Greek, and Cyrillic characters. Challenges associated with replicating Asian character sets are also addressedTo learn more and connect with David:Handwrytten WebsiteHandwrytten on LinkedInHandwrytten on Instagram

Ever wondered how a simple ‘thank you' can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift's unforgettable act of kindness. We'll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode promises to bring you a plethora of practical strategies to express gratitude in innovative ways, making your supporters feel truly valued.Immerse yourself into an insightful discussion on the art of appreciating your supporters. I'll dissect five unique ways to say 'thank you' - from organizing exciting giveaways to crafting heart-warming snail mail surprises. Dive into the realm of personal introductions and engaging social media campaigns, and understand how these acts of kindness can transform your mission into a movement. P.S. To celebrate 25,000 downloads of the Missions to Movements podcast, I'm giving away $250 to a small business or cause of your choice. To enter, click here and send me a DM to let me know you did it!Resources & LinksOne of my favorite tools to say thank you is Handwrytten. Use code DANA at checkout to get some free cards.Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.Do you want to be a featured case study on the Missions to Movements Podcast? I'm looking for 4 organizations that want to come on the show (absolutely free!) and we'll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

In this week's episode of the Creating Superfans podcast, I'm joined by David Wachs, the founder and CEO of Handwrytten. Handwrytten is bringing back the lost art of letter-writing through scalable, robot-based solutions that write your notes in pen - directly from your CRM. Used by major subscription-service brands, eCommerce giants, nonprofits and individual professionals, Handwrytten is changing the way brands and people connect.Prior to Handwrytten, David founded Cellit, a mobile marketing platform and agency that pioneered the concept of mobile customer relationship management. David and I chat about the creative ways your brand can stand out in today's AI-powered landscape, the do's and don'ts of sending personalized notes, and the power of automation and repetition in creating superfan customers.Show Notes7:05 - The automated birthday campaign feature7:38 - Why it's much harder to stand out through email these days10:27 - the intent behind the technology and why it's important 13:10 - A mistake a real estate agent has made with handwritten notes14:00 - Why you need to send a  “full stop thank you”16:02 - More ideas for when to send personalized notes to your customers17:18 - The prospecting feature within Handwrytten that helps you generate leads through personalized notes18:37 - A genius way a solar panel company utilizes Handwrytten 19:20 - How to use personal or contextual information in handwritten notes in an appropriate way20:46 - Brittany shares ideas for more ways to follow-up with customers with handwritten notes23:10 - How Handwrytten can help entrepreneurs who sell products off Amazon or other third-party sites that want to implement a level of personalization26:18 - How Chewy excels at handwritten notes and surprise and delight27:40 - David share an odd customer story29:15 - What's the most personal form of communication?30:13 - If you're asking what the ROI is on handwritten communication,  you're asking the wrong  question. 33:20 - Another way some people ruin their thank you notes33:50 - Visit handwrytten.com and click the business tab to request a free sample kit Get your free sample of Handwrytten

On todays episode, we delve into a powerful episode spotlighting the art of appreciating our donors. Our guest, David Wachs, founder of Handwrytten, shares his wisdom on how the personal touch of a handwritten letter can forge lasting connections. Discover how Handwrytten transforms appreciation into an unforgettable experience.Click here to watch our webinars, follow us on social media, browse auction items and experiences, and more! HGAFundraising.comIf you enjoyed this episode, please leave us a rating! Reach out to bailey@hgafundraising for guest speaker inquiries.

In this engaging episode, our host interviews, David Wachs, the visionary entrepreneur behind Handwrytten, a company revolutionizing the personalized letter-writing experience through innovative robot-based solutions. They explore David's journey, the fusion of AI and the human touch, and how businesses, especially nonprofits, can leverage Handwritten's services for impactful client engagement. The conversation covers objections faced by nonprofits, strategies for effective marketing, and the potential of targeted content creation. Key Points: Handwrytten offers personalized notes at scale, bridging the gap between technology and personal connection.David's background includes founding Sell It and My Saying It Right, and he has deep insights into the agency space.ChatGPT integration enhances personalized letters, showcasing Handwrytten's focus on innovation.David shares Handwrytten's origin, starting from conceptualizing the idea to developing their own robots and software.The conversation explores how Handwrytten maintains authenticity in automated handwritten letters.Personalization and automation are discussed, highlighting the intriguing balance between the two.Use cases for Handwrytten's service include onboarding, offboarding, events, outbound sales, and more.The host raises the challenge of convincing nonprofits to invest in personalized gifting due to perceived wastage of funds.Strategies for impactful marketing and content creation, with David advocating for strategic partnerships and active engagement. Quotable Moments: If we can focus our energy for the next year only writing content for nonprofits, even if we only got one customer, we probably still will have made an impact in that arena." - [00:46:57 - 00:47:16] Those lead magnets will make all the difference on your website." - [00:51:32 - 00:51:50] LINKS MENTIONED: https://www.handwrytten.com/ https://trustyourwingman.com/ https://beefymarketing.com/ https://beefymarketing.com/blog/ https://beefymarketing.com/small-business-nation/

David Wachs is the Founder of Handwrytten, a developer and provider of scalable handwriting solutions designed to help users send handwritten notes. The company uses custom-designed handwriting robots that hold real pens to write out the letters in the handwriting style of the client's choice, address the envelope, and place it in the mail with a real stamp, thereby allowing consumers to exchange personalized letters efficiently. David founded Handwrytten in 2014 and now has more than 175 robots helping handle over 320,000 written pieces per month. You can find David here:https://twitter.com/DavidBWachshttps://www.linkedin.com/in/davidwachs/and Handwrytten here:https://www.handwrytten.com/If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

Welcome to "Wisdom for Nonprofits," the podcast dedicated to empowering nonprofit professionals with valuable insights and strategies to excel in their work. Join us as we explore the latest trends, best practices, and innovative ideas shaping the nonprofit sector.   In each episode, your host Betina Pflug, a seasoned nonprofit specialist and small business mentor, shares her expertise and invites industry leaders to share their unique perspectives. Together, they delve into a wide range of topics, including fundraising, donor engagement, marketing, leadership, and organizational development.   In our latest episode, "Boosting Donor Retention Through Appreciation Marketing," we are thrilled to have David Wachs as our guest. David is a serial entrepreneur and the founder of Handwrytten, a groundbreaking platform that brings back the lost art of letter writing through scalable, robot-based solutions. With Handwrytten, major meal boxes, eCommerce giants, nonprofits, and professionals can enhance their connections and build strong relationships with their audience.   Before starting Handwrytten, David founded Cellit, a leading mobile marketing agency, which was later acquired by HelloWorld. With his expertise in outbound marketing, improving client retention, and sales automation, David brings a wealth of knowledge to our discussion on donor retention strategies and the importance of appreciation marketing in the nonprofit world.   Together, Betina and David provide valuable insights, practical tips, and inspiring stories to help nonprofit professionals enhance their donor relationships, increase retention rates, and achieve long-term success in their missions.   Tune in to "Wisdom for Nonprofits" and join our community of passionate individuals dedicated to making a difference. Each episode is filled with wisdom, actionable advice, and inspiration that will empower you and your organization to thrive in the nonprofit sector.   Don't miss out on this opportunity to gain valuable insights from industry experts and take your nonprofit journey to new heights. Subscribe to "Wisdom for Nonprofits" on your favorite podcast platform and embark on a transformative learning experience.   Remember, together we can create a brighter future for our communities. Let's make a difference, one episode at a time. If you want to know more about her work, visit the website www.wity.tech and schedule a quick call if you are interested in having a mentor.   How to contact Betina Pflug? Send us an email at podcast@wity.tech www.wity.tech https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw https://www.facebook.com/wity.coaching https://www.instagram.com/wity.coaching/ https://twitter.com/witycoaching https://www.linkedin.com/in/betinapflug/   How to contact David Wachs? Send him an email to david@handwrytten.com Instagram - @handwryttennotes Linkedin - https://www.linkedin.com/in/davidwachs    

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook, with a special guests David Wachs, CEO of Handwrytten, and Erik Almen, Account Executive at Handwrytten!  Today, we're going to be talking about how you stay in touch with your clients without feeling like you're annoying and spamming them. You've probably heard that hand written notes go a long way, however they can take a long time to write and send out. I recommend that all agents starting out buy a pack of thank you cards and stamps so that they always have some on hand ready to send out whenever they need them. However, David at Handwrytten notes is changing the game by developing proprietary products that write out "hand written" cards - meaning their device can write out your message and ship the card all for you, but it looks like it was done by you! For more information visit their website at www.Handwrytten.com - let us know your thoughts on this episode and this company in the poll below! Stay tuned! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this week's episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten.David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, and others. Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management.Today, he is at the head of Handwrytten.Handwrytten is the largest provider of automated handwritten notes in the world. The platform allows customers to send notes from their CRM system, such as Salesforce or through custom integration.Used by major companies, Handwrytten is revolutionizing the way brands and people connect.In this episode, David and Jason discuss Handwrytten, why you should be sending your customers handwritten notes, the renaissance of direct mail, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet David (00:34)Why you should be sending handwritten notes (03:35)Why personalization matters (08:48)A quick example from David (17:11)One final question (18:33)Additional Resources:Get in contact with David here.Learn more about Handwrytten here and here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

It is so important you are setting up automations for your nonprofit organization. Automations are system-triggered actions that happen automatically taking away a manual process or a need for more staff. So today we are talking about how you can make automations work for you. Get your free webclass at http://www.forpurposelive.com/secrets Zapier: https://zapier.com/ Handwrytten: https://www.handwrytten.com/

Bill Reidy is the Vice President of Sales at Handwrytten, global leader in handwritten notes and creators of robotic writing machines that mimic actual handwriting helping auto dealerships to enhance customer experience through personalized notes for various occasions. 

In this episode, we bring you our first installment of the Show Me The Nuggets year-end recap. Part 1 features our top takeaways from Joe's interviews with David Wachs of Handwrytten, Dan Englander of Sales Schema, Azhar Sidiqqi from Repstack, and Anthony Devine of LawfirmRep.com.  

Do you send holiday gifts or cards to people you've worked with throughout the year? As the year begins to wind down, sending holiday cards, gifts, and/or treats to businesses you've worked with can be a great way to show appreciation for the professional relationship.    In today's episode, co-hosts JayJay and Tyler sat down to chat about why they send gifts to people they've worked with. Tune in to hear them discuss the benefits of gift-giving and suggestions for the type of gifts to give.    What we talked about:  Why we give gifts to people we've worked with  How to make gift giving simpler  How we curate our holiday gifts  The benefits of gift giving    Links mentioned in this episode: The Growing Candle  Handwrytten    Today's Hosts:  Follow JayJay on Instagram @withjaybraggs  Follow Tyler on Instagram @thriftsandtangles  Final Thoughts:  Join our Patreon  Follow us on Instagram @theorangecollab    Join The Orange Collab Community on Facebook    Connect with us online at www.theorangecollab.com  Don't forget to like, review, and subscribe to the podcast. 

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the website, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012. We talked to David about how letter writing through robot based solutions, and outbound marketing can have an impact in your relationships with your investors.    Announcement: Download Our Sample Deal and Join Our Mailing List   [00:01 – 08:32] Opening Segment  David talks about what they do and why they launched the company; He talks about his background; [08:32 – 17:39] The Art of Letter Writing Through Robot-Based Solutions How he managed to create robots which able to write on paper; How the robot varies the shape of the text; The impact you can make with a ; The capabilities of David's robots;  Why you should incorporate handwritten notes to your outreach program; The best way to find the right property manager [17:39 – 28:27] Outbound Marketing David explains outbound marketing; Strategies that can help you with outbound marketing; Why you should do outbound marketing with handwritten notes; The creative side of outbound marketing; Digital VS Handwritten; He talks about how the personalization works;  [28:27 – 33:11] Round of Insights Apparent Failure: Getting fired   Digital Resource: Appsumo   Most Recommended Book: The E Myth   Daily Habit: Fasting   #1 Insight for Building Business Relationships Check in with people you know.   Best Place to Grab a Bite in Phoenix:  Otro Cafe   Contact David: To learn more go to www.handwrytten.com.   Tweetable Quotes: “Handwritten notes are a great way to stand out with relatively little risk.” - David Wachs    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

This is Poetry 101 brought to you by Accounting High (aka Sons of CPAs) Sponsored by LiveFlow, be sure to give this episode a go, they can help you grow, check them out at liveflow.io get 20% off for 3 months with promo code SONS at checkout, go to liveflow.io/sons Your Hosts, Emcees, Poets Nikole Mackenzie, CPA aka Niks Scott Scarano aka Lil Toddler aka Slim Scotty aka Esquired (S²) aka OKR (OK Rapper) Let's give it up for this presentation Your hosts share their poetic creations Sick verses brought out by their imagination What they do is entertain and impart education Purpose? Connect the individuals in this profession 4 Nikole shares her personal use cases for LiveFlow. Automation with an exclamation (point)! Go to liveflow.io/sons 6 cooler than a polar bear's toenails Shoutout to OutKast, Andre 3000, Big Boi, Lil Wayne 8 an accounting firm owner, podcaster, and rapper spits them bars! 12 A tribute to OutKast, Scott's writing this rap, but not so fast Shoutout to Andre Nickatina, Simon Sinek, Ron Baker 15 I ain't no fool thinking about how a podcast about accounting can be cool Shoutout to John Garret, Ignition 18 ready to explore and get paid Shoutout to Jason Ackerman, CPA, CFP, CGMA, Kenji Kuramoto 21 give it up for Niks as she throws down her sick licks Shoutout to Chewy, Greg Kyte, Earmark, Cloud Accounting Podcast, Reach Reporting 24 #CPAliens we're doing things that are foreign to the industry as a whole Shoutout to Handwrytten, Ian Vacin, Karbon 29 This was written before I wrote it Shoutout to Blake Oliver, CPA, Lorilyn Wilson 31 The evolution of getting CPEs in the present Shoutout to Fathom, Jimmie Allen 35 People are the purpose and I purposefully work hard to stay ethically connected to the individuals in this profession Shoutout to Dave Matthews Band 38 Educate and entertain authentically… That's what we're trying to do Shoutout to Chase Birky, CPA, Justin Kürn, Dark Horse CPAs, Katy Perry 45 Does Scott need to change his profile photo in LinkedIn? Let us know! Shoutout to Liz Mason, Digits --- Send in a voice message: https://anchor.fm/sonsofcpas/message

In this episode of The Remarkable Project Jay speaks with self-confessed entrepreneur and Handwrytten founder David Wachs, about why a communication that people keep and display remains special, how a ‘full stop thank you' works, and the value of shining a light on ‘time spent'.A serial entrepreneur, David Wachs' latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write notes in pen to help brands and people connect. Developed as a platform and used by major meal boxes, eCommerce giants, non-profits and professionals, Handwrytten lets customers send notes from CRM systems such as Salesforce, websites, apps, or through custom integration.Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under his leadership, the business became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Before being sold in 2012, Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily.David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. He's been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more.Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies, and David now writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.Three Remarkable QuotesWhether you're sitting in front of a video camera sending a video message or writing out a card, it's that replication of ‘time spent' that makes it so unique.That's the nature of the ‘full stop thank you', of just thanking you for your purchase and understanding that in today's day and age, there's always an alternative for where people go to buy something.If you want to get out to the most consumers, with the lowest risk of being considered annoying, while being highly personal and highly surprising, handwritten notes are the best option.Connect with DavidLearn more about Handwrytten via their websiteCheck out the latest news and content from the platform on their Twitter, Facebook and YouTube pagesFind David on Linkedin

Billy Gene Shaw delivers practical advice on how to grow your business online. He shares why it's important to prioritize entertainment in your marketing material and how to sell anything using his C.R.A.C.K. framework. Topics Include: The one marketing strategy that's left to try The importance of making people smile in your marketing material Using gifts in your marketing The importance of clarity in your message How to ask people to buy Why you always need to be entertaining on social media Biggest marketing mistakes businesses make in 2022 Marketing hack to improve your sales pitch Best tools for better social media content Why good content isn't enough on social And other topics… Billy Gene Shaw is the founder and CEO of Billy Gene Is Marketing Inc., a top-ranked agency and educational hub for digital advertising and customer acquisition. His personal ads have been seen over 800 million times across Facebook, Instagram, and YouTube. Billy's online marketing courses have enrolled over 115,000 students in 75 countries. He has worked with several of the largest franchises across the globe, and he's been featured in some of the leading publications like Forbes, Entrepreneur Magazine, and Huffington Post. Resources Mentioned: Facebook Ads Library: https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=US&media_type=all Handwrytten: https://www.handwrytten.com/ Hemingway App: https://hemingwayapp.com/ Every Door Direct Mail, USPS: https://eddm.usps.com/eddm/select-routes.htm Google Trends: https://trends.google.com/trends/?geo=US PINNACLE GLOBAL NETWORK If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.

In this episode, Eric sat down with David Wachs, CEO of Handwrytten, to discuss how the company is bringing back the lost art of letter writing through scalable, robot-based solutions that “handwrites” notes and allows users to send them from CRM systems, apps, or through custom integration. The two discussed attribution methods, customer acquisition strategies, why a personal touch goes so far in today's swamped marketplace, and innovative ways to cut through the digital noise. Don't miss it!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About David Wachs, CEO of Handwrytten:A serial entrepreneur, David is currently CEO of Handwrytten, working with key partners and vendors to support delivery of handwritten notes, cards and associated gift cards and designing new handwryting machines. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.” David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, the Advertising Research Foundation, and more.Connect with David: https://www.linkedin.com/in/davidwachs/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

How often do you make time for handwritten letters? On today's episode, we dive into the science of creating, approving and mailing real handwritten cards (without ever touching them). At the end we get into practical, and not so practical, ways of looking good in front of your friends.SPONSORS: —------------------------------------------Float - https://t.jo.my/float $500 cash back on your first $5,000 spend use code AUTOMATIONTOWN. Want to sponsor an episode? Contact us at https://t.jo.my/sponsorcontact SHOW NOTES: —------------------------------------------Handwrytten - https://t.jo.my/handwryttenIntegromat / Make - https://t.jo.my/integromat-makeSlack Block Kits (buttons) - https://t.jo.my/slackblockkit Airtable - https://t.jo.my/airtable Airtable Script for Instant Webhooks (woop woop!) - https://t.jo.my/airtablewebhookscriptUnnecessary Inventions - https://t.jo.my/unnecessaryinventionsPizza Pouch - https://t.jo.my/pizzapouchAUTOMATIONTOWN SOCIALS:—------------------------------------------Twitter: https://t.jo.my/twitter Web: https://t.jo.my/automationtown RSS Feed: https://t.jo.my/rss ABOUT HOSTS:—------------------------------------------Jason Staats Twitter: https://t.jo.my/jstaats-twitter Youtube: https://t.jo.my/jason-youtube Chad Davis Twitter: https://t.jo.my/chad-twitter LinkedIn: https://t.jo.my/chad-linkedin AUDIO PRODUCTION:—------------------------------------------Paul O'Mara - https://t.jo.my/paulomara

David Wachs is the founder of Handwrytten.  Handwrytten is a company that has found a way to bring back the lost art of letter writing through scalable, robot-based solutions, that write notes in a pen which makes it virtually indistinguishable from an actual handwritten note.  This platform will let you send notes right from your CRM, your website, apps, or custom integrations. This technology is currently being used by major brands that we all know and trust. Handwrytten is changing the way people and businesses connect.   [00:01 - 05:10] Opening Segment Get to know my guest David Wachs David's journey as an entrepreneur from 2004 to now “I've been part of a problem where everything has gone digital.” A way to stand out in the digital world   [05:11 - ] How to Build Rapport with Sellers Using Handwritten Notes What's Old is New Again: How handwritten notes brought real estate success to David Bringing Unique Customer Service and Experience An unboxing personalized experience through notes Impressions that Stand Over Time   [13:28 - 21:16] How Handwritten Notes will Help You Grow Your Business Grow your business with handwritten notes Not Your Regular Marketing You have to have a multimodal approach to your marketing strategy David talks about the First Touch Text Telephone Consumer Protection Act The perfect mix of digital and more hands-on marketing and follow up Marketing Opportunities for Budding Entrepreneurs   [21:17 - 26:21] Closing Segment David's Handwritten Notes and Pricing Different is Better than Better   Scale your handwritten outreach, creating positive impressions and long-lasting bonds by connecting with David through Handwrytten, Facebook, Instagram, LinkedIn, Twitter, and Youtube. Thanks for tuning in!    WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!     Tweetable Quotes “Handwritten notes stand out. Handwritten envelopes have a 300% higher open rate than a printed envelope with a 3x higher open rate than a printed envelope. And then a handwritten card has a 27x greater response rate than a printed card, at least in certain industries.” - David Wachs “We live in a world where everything is automated. Emails are automated, you can receive the most personalized email in the world and you'll know that it was sent by an algorithm, but the handwritten note can fool you.” - David Wachs “Handwritten notes do not only get read but they get treasured.” - David Wachs         .

If getting shippers while making fewer phone calls sounds impossible, this episode of Freight Broker Bootcamp will show you it's not. The way to go about is through a multi-channel approach ranging from sending cold emails to taking it back old school with face-to-face interactions – it's all about combining creativity with practicality.   Timestamps: [00:00] How to get more shippers by making less phone calls [01:47] Taking a multi-channel approach [03:00] Write a cold email [03:52] Leverage social media [04:15] LinkedIn and Twitter [05:44] Face-to-face interaction [07:23] Direct mail [08:47] Handwrytten.com [09:55] Recap [11:18] Subscribe, Rate & Review ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE Recently Ranked "Top 30 Freight Podcast"

Most millennials remember a time without cellphones or YouTube. The world has changed dramatically since then, and advertising has moved with it. Tune in today to find out how you can use traditional marketing in a digital world, and the pros of both approaches. Andrew and John launch the episode with a brief reminiscence of the TV adverts they remember best, and how they personally experienced the digital revolution. We dive into the benefits of digital advertising (real-time feedback, 24-7 exposure, how targeted it is, and the ease of updating it), and how we can tie traditional marketing in with it using digital billboards. We also hear why traditional marketing still has a place, and the situations, locations, and customers it is best suited to. We learn why Andrew and John are such big fans of video as a medium, their hacks on how to get good customer reviews, why an up-to-date website is so crucial and so much more in this exciting episode! Key Points From This Episode: The oldest TV campaign ads John and Andrew remember, and where you can check them out.Today's topic: traditional marketing in the digital age. Why traditional marketing has such a high cost. How marketing has changed over the last 30 years: the jump from physical to digital. The influence of our devices on our health and lives.What traditional marketing focused on, compared to digital marketing. Andrew and John's first experiences with modern technology as kids. Digital vs traditional marketing: why you should be pro both. How your customer persona can help you decide whether you go for traditional or digital marketing. Why the real-time feedback and the 24-7 exposure from digital marketing is a pro. The types of campaigns that are ideally suited to traditional billboard marketing. Why neither traditional nor digital marketing is skip-proof. The pros of digital marketing: it's targeted, and easily updated.  How digital billboards merge digital and traditional advertising, and where it's going in the future (proximity advertising). Appreciating the role of marketing in consumers' decision-making. Moving from traditional to digital, and why not having a website can lose you money. The importance of getting good reviews and using traditional marketing to drive them. Using digital marketing to keep restaurant menus up-to-date.Why it's so important to keep websites up-to-date. How a marketing agency can help you screen your customers for good reviews (legally!).The benefits of using video in digital marketing, and linking it to customer reviews.How to maintain authenticity in a digital world. Some amazing statistics on how well people respond to videos. The impact of the digital space on our personal lives and transferring ideas. Hack of the day: using Handwrytten to personalize marketing.  Tweetables: “It's going to take money out of your wallet to do something physical. Digitally, you can do things for the appearance of free with things you've already paid for.” — John Kelley [0:07:44] “I wish I had fully embraced what [technology] was going to do. I was smart enough to understand ‘Okay this is cool', but I don't think at the time I was fully aware of how big it was going to be.” — @abrockenbush [0:17:10] “Anything that is too extreme (left or right) is unbalanced.” — John Kelley [0:19:10] “The biggest thing about digital is that you have a better overview of ROI.” — @abrockenbush [0:21:38] “Most businesses realize how important it is to have better reviews, but they don't invest in getting better reviews.” — @abrockenbush [0:38:23] Links Mentioned in Today's Episode: Business Growth Hacks: Sales Has Changed (S1E20) Handwrytten Andrew Brockenbush on LinkedIn Andrew Brockenbush on Twitter John Kelley on LinkedIn Beefy Marketing Beefy Marketing on Facebook Beefy Marketing on Instagram  Beefy Marketing on YouTube Small Business Nation

Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and turn their insights into 3-Minute TED Talks for your listening pleasure. Today's guest is David Wachs, CEO and Founder of a unique outfit called Handwrytten, a company that allows users to write and send automated, handwritten notes. David The post How marketers can use handwritten notes to drive more revenue with David Wachs of Handwrytten appeared first on WebMechanix.

How to upscale your messaging marketing with handwritten personalized messaging. A discussion with David Wachs, CEO of Handwrytten.

Mike welcomes David Wachs, serial entrepreneur and creator of Handwrytten. Mike and David talk about not only how Handwrytten works, but how the perception of a handwritten note can leave a lasting impact on your customers and staff. Handwrytten is changing the way brands and people connect! Highlights What is Handwrytten? - 0:12 How Handwrytten started. - 1:22 Letting the client understand how it works. - 3:54 The pricing of Handwrytten. - 9:32 What David finds is most attractive for clients. - 10:52 The onboarding process: How it looks like and what's the timeframe? - 13:09 Does Handwrytten allow replicating a doodle? - 18:30 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with David Wachs: https://www.handwrytten.com/ https://www.linkedin.com/in/davidwachs 

In this episode, I speak with serial entrepreneur David Wachs, CEO and Founder of www.handwrytten.com, about how scalable, robot-based handwritten letters can improve response rates by 23% and increase ROI by 7x.On the Show Today You'll Learn:How a unique approach to personalization can make all the difference.Why clients appreciate old-fashioned communication.How robots can create handwritten notes for your clients.How to stand out from your competition with super personalized letters.And moreLinks / Social:https://www.handwrytten.com/https://www.youtube.com/c/Handwryttenhttps://www.linkedin.com/company/handwrytten/https://www.facebook.com/handwryttenSubscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

One of the things that seems to have been lost to time is a "thank you" note from people. It used to be proper manners to send a thank you card to people when they hosted you. It used to be the norm to send a thank you note to someone you met with. But today, most of the thank you's seem to either be in the form of an email or text message, if at all. Rarely do these thank you's come in the mail. My guest on this show is on a mission to change that one card or note at a time. With his robot-written cards using actual handwriting, not traditional computer fonts, you have a chance to leave an impression on the people you meet and do business with, all for a very nominal investment. And with that nominal investment, you'll be earning a lot of value - perceived and real - in the eyes of the recipients! Listen in as Jennifer and David Wachs of Handwrytten talk about gratitude and ways a simple gesture can lend itself to tremendous returns down the road. About David: David's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies. David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. Connect with David on LinkedIn, Facebook, Twitter, or on the web at handwrytten.com And when you go to https://www.handwrytten.com today and use promo code podcast you can get $20 in free credits to try out the system and send a few cards to those you're trying to thank or impress today! #gratitude #thankyou #thankyoucards #thankyounotes #business #buildingvalue #entrepreneur #marketing

In this episode, Joe talks with serial entrepreneur David Wachs, whose latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Handwrytten, which was created as a platform, allows you to send notes from your CRM system, website, apps, or via custom integration. Since its inception, the company has grown at a rate of one hundred percent per year and is revolutionizing the way brands and people connect.

In this episode Olivia chats with James Pollard, the host of Financial Advisor Marketing Podcast and the founder of The Advisor Coach LLC, a company that helps financial advisors grow their businesses and get more clients. James is an expert in his field for a reason. In this show he breaks down the dos and don'ts of marketing - like, why you should set up an autoresponder sequence. He also goes over writing for short attention spans, and how to get more engagement from your blog, Facebook ads, holiday cards and more. James and Olivia also dive into the reason most top executives and CEOs outsource their tasks - this is so important -find out why in this episode! Learn more about James at: https://www.theadvisorcoach.com/ Listen to his podcast “Financial Advisor Marketing Podcast” at: https://podcasts.apple.com/us/podcast/financial-advisor-marketing-podcast/id1448057390 Follow James on Linkedin at: https://www.linkedin.com/in/theadvisorcoach/ Handwrytten website: https://www.handwrytten.com/ Learn more about Olivia and her firm Lexicon Content Marketing: https://lexiconcontentdevelopment.com/ Follow Lexicon Content Marketing on Instagram: https://www.instagram.com/lexiconcontentdevelopment/

David Wachs is the Founder and CEO of Handwrytten, a company that is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.Join us today as David shares about how he is bringing back the lost art of letter writing with technology, the pros and cons of filing a patent, and how he designed Handwrytten to be easily integrated into numerous CRM systems.Resources:https://www.handwrytten.com/ - Check out Handwrytten! Make sure you use the discount code “PODCAST” to get $5 off your first order! Actionable Take-aways:1. Competition breeds results. Like David, you can have you different teams compete with each other to encourage innovation and better results. 2. When you file a patent, you have to declare exactly what goes behind your technology or process. If you are not willing to divulge the exact secrets behind your technology or process, make sure you enter into confidentiality agreements and non-disclosure agreements with whoever is aware of your proprietary knowledge. 3. Designing your platform to have the ability to be easily plugged into other systems gives you the benefit of easily being able to integrate your technology into numerous other systems and leveraging off their user bases.Connect with Ted on: His Website at : www.tedteo.com LinkedIn at: https://www.linkedin.com/in/ted-teo/ Instagram at: @ted.teo Facebook at : https://www.facebook.com/groups/tedteo

Steve chats today to David Wachs, CEO and founder of Handwrytten. Handwrytten provides solutions to communicating with your customers in pen to provide a more personal touch than mass printed type written notes and letters. Steve finds out what such a service can offer your organization in improving your relationship with your clients. KEY TAKEAWAYS Handwrytten is the largest provider of hand written communications currently and achieves this by operating robotics to hold real pens to produce an authentic finish to letters, notes and envelopes at larger volume and scale. People receive an average of 145 emails per day in their inbox and spend 24% of their time just managing it. Attention to physical mail is often overlooked. To get the customer or client to open the mail it has to stand out and they rarely receive a hand written communication and are therefore less likely to put the letter straight in the trash. Handwrytten can use all your customer data to produce communications by simply converting it to an excel format and uploading it into their system but they have the ability to use most formats that your organisation utilise. You can automate your system to instruct Handwrytten to action your written letters. Handwritten notes perhaps at the end of a sales experience cement your relationship to the client and are more likely to result in a loyal repeat customer. For international customers Handwrytten can send overseas individual communications or send them to you in bulk for you to use your home countries mailing network. However, Handwrytten is coming to the EU in 2022 so will be offering direct service to Europe and the UK. BEST MOMENTS ‘Having looked at your website and the examples on there and watched your videos on YouTube it is remarkable and I am totally blown away by it.’ ‘It’s not just the envelope that’s handwritten its can be the letter as well. I work with a lot of property investors that actually get people to handwrite their envelopes so at least they get it opened.’ ‘The reason I started doing this was I started seeing handwritten notes on the desk of my employees, behind my desk, on my refrigerator so the retention rate is tremendous.’ ‘Handwritten notes signify an investment in time that can’t be replicated.’ ‘By automating it you get a higher level of compliance and a more consistent customer experience than you would if you left it up to a sales rep.’ ABOUT THE GUEST David's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. GUEST RESOURCES www.handwrytten.com handwrytten.com/business twitter: @handwrytten or @davidbwachs linkedin: davidwachs VALUABLE RESOURCES Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ Website: https://systemsandoutsourcing.com/welcome-1 YouTube: https://www.youtube.com/c/drsteveday The RIGHT Assistants For Your Business by Dr Steve Day http://bit.ly/sys-10 ABOUT THE HOST Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners are overwhelmed because they don't know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. See omnystudio.com/listener for privacy information.

Happy New Year 2022! I have a special show for you today, all about the future. In this episode, you'll hear ways to be happier and bring more joy to your days so you can create a new way of being in 2022. My guest La'Vista is the founder and CEO of 31 Marketplace, an agency that helps overworked solopreneurs do what they love without sacrificing themselves and experiencing burnout. She accomplishes this by blending systemization and self-care - topics that she and her guests speak candidly about on her podcast B.O.S.S. Talk. As a burnout survivor herself, La'Vista is leading a movement of entrepreneurs who want more from life than frazzled days and sleepless nights. Her unique approach of blending strategy, implementation, and holding space for moments to breathe helps each client cultivate their own culture of work-life balance. How to Work Hard & Feel Great About Your Life Make Self Care Consistent Self-care is crucial because if you aren't in a good position to show up for yourself and your business, even systems you do have in place won't work because you're too exhausted to go through them properly. Define for yourself what self-care actually means for you. Don't look at what others consider self-care and feel you have to do it that way or it will just put https://giftbizunwrapped.com/episodes/manage-stress-in-business (more stress) on yourself. Reconnect with the things that bring you joy.  Identify what makes you happy? What lights your fire? Then figure out how to bring more of that into your day-to-day life.

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, including Salesforce, your web site, apps, or through custom integration. Handwrytten is changing the way brands and people connect. Mentioned in This Episode: Get free samples here Discount code: podcast What You Will Learn: David's story (3:02) The Handwrytten process (5:20) The robot way Which businesses are benefiting most from a tangible handwritten note for their clients? (8:04) How people respond to a handwritten note What kind of audience does this target? (16:41) Getting handwritten out there Get in touch with David (25:49) David Mentality - Quotes From the Show “Everybody's pivoting digital - why don't I pivot analogue” “Everything about our business is physical” “Our whole business is a return to physical” “We need to return to a culture of gratitude”

In a digital world, we need personalization now more than ever. Ben unpacks the deep human need to connect and how leaders can work to create those connections, building trust within teams and creating lifelong customers. We hear about David Wachs, serial entrepreneur and founder of Handwrytten, a platform that leverages AI technology to produce beautiful handwritten notes at scale. David believes in the lost art of note writing and the power of connection that comes when you set time aside to write a personal note or card. When so many feel isolated post-COVID, human connection is just a handwritten note away.

David Wachs is a serial entrepreneur. His latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen, sending 180,000 handwritten notes per month. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012. In this episode, David shares why creating a platform NOT a product is important to him, how to score a 10 on team meetings every time, and why your time is the best gift you can give. Listen to more Subject Matter podcasts at: http://www.subjectmatterpodcast.com (www.subjectmatterpodcast.com)

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. Connect with David~ https://www.facebook.com/handwrytten https://twitter.com/handwrytten https://www.linkedin.com/company/handwrytten/ Free Gift~ $5 in free credit, just use discount code PODCAST when you sign up at handwrytten.com -------- Darlene Hawley is a speaker, podcast host, personal branding and online business coach who shows ambitious, heart-centered service-based entrepreneurs how to create a profitable online business while making space for themselves and their families. Her genius is showing entrepreneurs 2+ years into their business how to deepen their business foundation and go after visibility so they can share their message with the world, attract dream clients, and have the impact, freedom, and flexibility they desire. Learn more about my Attract & Stand Out 1:1 signature program: https://www.darlenehawley.com/attractandstandoutonline Grab my free roadmap to create a successful business with less hustle and more ease: https://mailchi.mp/e779e4dd3f2e/6stepstoattractstandoutonline Grab a Chai & Let's Connect: Website: https://www.darlenehawley.com LinkedIn: https://www.linkedin.com/in/darlenehawley Blog: https://www.darlenehawley.com/blog Attract & Stand Out Podcast: https://www.darlenehawley.com/podcast --- Send in a voice message: https://anchor.fm/darlene-hawley/message Support this podcast: https://anchor.fm/darlene-hawley/support

In today's episode, you will discover key insights:+ What Handwrytten is all about+ How brands create better relationships+ What sets a brand a part when it comes to a certain communicationOur guest is David Wachs a serial entrepreneur and his latest venture is Handwrytten, which is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, non-profits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012.For more episodes: www.gezperez.com/podcast-showTo connect with David here are the links:https://www.facebook.com/handwrytten https://twitter.com/davidbwachs https://www.linkedin.com/in/davidwachs/Access your FREE resources:https://www.gezperez.com/motivation-app-free-resources Join our Facebook Motivation without the Hype Community - https://www.facebook.com/groups/245093902611604Check out our Signature Program:LEVEL UP Online Bundle for Coaches, Consultants, Service-Based Entrepreneurs "Build A Pipeline Of Ideal Clients So You Can Scale Your Business To $10K+ Months Consistently" - Click https://gezperez.com/level-up-game-planMotivation without the Hype > Listed 10 in the Top 20 Podcast of Australian Inspirational Podcasts [Check it Out] https://blog.feedspot.com/australian_inspirational_podcasts/Support the showThank you for listening and we value your support on our podcast show. For events/ collaboration/ media - send us an email at teamthrive@gezperez.comFor sponsorship opportunities and business shoutout promos - send us an email at teamthrive@gezperez.comMore information: https://gezperez.com/about

A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system. Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). David is also a frequent speaker on marketing technology and has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more.

David Wachs is a serial entrepreneur. His latest venture, Handwrytten, is bringing back the lost art of letter  writing through scalable, robot-based solutions that write your notes in pen. Developed as a  platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site,  apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and  professionals, Handwrytten is changing the way brands and people connect. Prior to starting  Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in  2012. We talked about the importance of handwritten notes in a digital world and how it helps you stand out with your customers in a crowded world of digital information overload. More about David: His company, Handwrytten: https://www.handwrytten.com/On Linkedin: https://www.linkedin.com/in/davidwachs/ Get on the email list at helpingsells.substack.com

Remember how your mother taught you to "always write a thank you note" when someone give you a present or invites you over for dinner? Emily Post style etiquette may no longer be common, that's no excuse to take a pass on sending notes. We're not talking text message or emails. What we're talking about here is actual cards in the mail. Why cards? Because they're less and less common which makes you and your message stand out more than ever before. Our guest, David Wachs is a serial entrepreneur. His latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies. ??David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. Try Handwrytten Here (use discount code "podcast")

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest A serial entrepreneur, David Wachs's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David Wachs founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. With a marquee client roster including Abercrombie and Fitch, Toys R Us, Sam's Club, Chicago Tribune, For Rent Media Solutions, Pizza Hut and more, Cellit was recognized as one of the top 500 fastest growing companies in America, as #262 on the Inc. 500 in 2010, delivered many award-winning mobile campaigns, and built one of the best teams in the mobile industry. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. ➡️ Talking Points 00:00 - Intro 14:31 - The mindset of an entrepreneur when starting a new company. 19:52 - Inbound vs. Outbound & Sales vs. Marketing. 24:27 - How to automate your sales process. 32:06 - Advice for entrepreneurs. 38:50 - What is “an entrepreneurial mindset”? ➡️ Show Links https://twitter.com/DavidBWachs https://www.linkedin.com/in/davidwachs/ ➡️ Podcast & Newsletter Sponsors 1. Electric — All-In-One IT Support https://bit.ly/2XXsCBN — (Free Beat(s Solo3) Headphones) 2. LeadFuze — Lead / Contact Database bit.ly/2UWE7rz (Unlimited free lead database for cold emailing) 3. Flatfile — Data Onboarding Platform For Product Teams https://flatfile.com 4. Postie — Direct Mail For Digital Marketers https://postie.com/successstory (Free Demo) 5. Canva — Graphic Design Software https://canva.me/successstory (45 Days Free Pro) 6. Faherty Brand — Modern Clothing https://fahertybrand.com/ (20% Off Code: SuccessStory) 7. Quantum Metric — Customer Insights Software https://quantummetric.com/podoffer (Code: Success)

Welcome to episode 232 of The Entrepreneurial You podcast. Today's episode is with David Wachs. A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, website, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Cellit was sold to HelloWord in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies. David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.”  This is our conversation on "The Importance of Hand-Written Notes in Business."    Here are three reasons why you should listen to the full episode:  Learn about the importance of having a personal touch in your business.   Learn about how customers feel about businesses that take the time to make their interactions more personal .  Learn about HandWrytten and how you can use it to improve your existing business.  Episode Highlights   Touch your customers but make it personal   Adding a personal touch to a customer's experience can help businesses create connections that turn into returning loyal customers. Some ways businesses can add personal touches to their interactions with consumers include;  Hand-written notes  Personal Emails Tailoring their website to the consumers likes or preferences  Video Emails  Webinars  One on one zoom fitting sessions depending on the product  Webcasts    Stop Adding to the Noise   The average consumer and office worker receives at least 150 emails every day and spends 24% of their time managing their email inbox. Therefore, it is easy for them to become bombarded however, after a personal experience with handwritten notes David noticed how impactful it was to his relationship with his employees to send personalized notes. Handwrytten has enabled businesses to retain their customer base and grow their profit margin. Personalized notes help customers to feel seen, valued, and appreciated and eliminates the noise of receiving just another email or just another letter.  . Show Some Appreciation  Handwrytten notes have allowed businesses to extend the simple courtesy of a thank you to their customers. People have unlimited options when it comes to where they purchase goods and services,by sending a note customers see their value and it acts as an investment into the relationship with the customers. Find the Balance  Businesses should practice consistency when it comes to adding the personal touch of handwritten notes. Wachs advises businesses to ensure that their message and reach are the same on all platforms whether it is in-store or online. However, a business should not overdo it and find the right cadence that works for them.    3 Powerful Quotes from This Episode   “Competing on price can only get you so far, it's a race to the bottom.” “One of the most expensive things in business is acquiring a new customer.” “Everybody else is pivoting digital. I think you all could make a huge impact by pivoting analog.”   About David Wachs    David Wachs is the founder of HandWrytten, the global leading provider of handwritten notes. Before Handwrytten, he founded, built, and sold Cellit. Established in 2004, Cellit was a leading mobile messaging company that sent millions of messages a day on behalf of leading retailers. The company was also an early player in building mobile websites and apps.  Before Cellit, he worked in consulting, investment banking, and briefly in venture capital.

Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers. SHOW NOTES: https://blog.kindredspeak.com/handwritten-notes-david-wachs-ep-37   INSTAGRAM: https://www.instagram.com/iamsarahpanus/    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you love sending and receiving handwritten mail as much as I do?? This lost art is making a comeback in a world that has been forced to go digital. What is your plan to include personal touches in your business? Today's guest has got you covered..... BTW, be sure to use the promo code "PODCAST" to get $5 off your first order at https://www.handwrytten.com A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more. Click here to connect with David: https://www.linkedin.com/in/davidwachs/ Thanks again for being part of the Sell Them With Kindness community! We would really appreciate your honest rating of our podcast. Click here to rate & review: http://getpodcast.reviews/id/1556313256 If you'd like to be interviewed on the pod or want your business featured in our "Kind Business" directory, please head over to www.sellthemwithkindness.com today!

Welcome to Not Another Marketing Podcast where I'm talking to David Wachs the founder of Handwrytten which is bringing back the lost art of letter writing. Could this be a part of your next marketing campaign?

This is a brilliant chat about how handwritten notes can help build better customer relations and even increase leads and sales.David has founded Handwytten which uses a bunch of robots to write notes with real pens in authentic handwriting styles. David explains how it all works in the podcast.Make sure you check out the Handwrytten website and don't forget to connect with David on LinkedIn .Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app. Check out more podcasts at https://www.jtid.co.uk/podcasts

I share my interview with David Wachs, the founder of Handwrytten, a service that allows product-based businesses to leverage the lost art of letter writing through scalable, robot-based solutions that write the notes in pen. Used by major meal box companies, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Nowadays most brand communications and marketing are done digitally, so a personal touch like a handwritten note can set a brand apart from others in their industry. David is passionate about discussing why personalization is so important for marketing, and I'm excited to have him on the podcast to share his insights about the power of the handwritten note and more.

Our special guest on Rising Tide Startups is David Wachs.   David is a serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web […]

How can you stand out from all the other businesses that do something similar? Today we're talking about nurturing customer relationships and how it can set you apart in the minds of your existing and potential customers. Handwrytten provides scalable robotic solutions that write your notes in pen and changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform servicing clients such as Abercrombie and Fitch and Walmart. Both Handwrytten and Cellit were on Inc. Magazine's 500 list of fastest-growing companies. Today, David speaks on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. BUSINESS BUILDING INSIGHTS If you want to start a company, now is the time. Have confidence that you'll be able to figure things out. Don't give up right away. In the game of entrepreneurship, you only lose when you leave the field. Nurturing Customer Relationships With all the digital noise in the world (emails, texts, online messengers, and more), handwritten notes stand out as personal and unique. Handwritten notes allow you to http://giftbizunwrapped.com/episodes/knack (communicate at a personal level) with your clients. Decide which card you want to use. Figure out what you want to do with the card, what you want to write, and how you're going to send it How to use cards to nurture http://giftbizunwrapped.com/episodes/maker-to-master-6 (customer relationships): Tune in to hear more ideas! Thank you notes to new customers for choosing you over another business Welcome notes inside your product box or sent separately Anniversary of purchase notes (i.e., 6 months or a year after purchase) Suggest additional "you might like" products Win back customers after mistakes with a free gift and handwritten note Seasonal cards Listen to the full conversation for all the tips! Resources Mentioned https://suemonhait.lpages.co/content-for-makers (Content for Makers) David Contact Links https://www.handwrytten.com/ (Website) | https://www.facebook.com/handwrytten (Facebook) | https://www.instagram.com/handwryttennotes/ (Instagram) |  https://twitter.com/handwrytten (Twitter) | https://www.linkedin.com/company/handwrytten/ (Linkedin) Join Our FREE Gift Biz Breeze Facebook Community https://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: https://ratethispodcast.com/giftbizunwrapped (Rate This Podcast) https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 (Apple Podcasts) | https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 (Google Podcasts) | https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s (Spotify) Thank you so much! Sue Know someone who needs to hear this episode? Click a button below to share it!

Learn how this CEO automated the art of the personal touch and created an entire business around it. It is now the easiest way to send a handwritten note to your clients. Join me as I interview the CEO of www.Handwrytten.com This platform allows entrepreneurs to automate personalized cards straight to the inbox. So if you're ready to add a personal touch to your automation, this is the conversation to be on. Want to learn how to grow a coaching business while saving time and increasing revenue? Ready to take your existing coaching business to the next level? Check out our free training at AutomateWithEase.com --- Support this podcast: https://anchor.fm/automationpodcast/support

Featuring David Wachs, CEO of HandwryttenA serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.Episode quote:“Showing somebody I've sat down and thought about them for five minutes by writing a note, well, that's currency. That's valuable, that's got intrinsic value. And people really pick up on that.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Jon and Randall talk about the power of a handwritten note with CEO David Wachs. David is the CEO of Handwrytten.com and is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. Cellit was sold to HelloWord in January of 2012. David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with David Wachs: Website: handwrytten.com Twitter: www.twitter.com/davidbwachs Instagram: www.instagram.com/handwryttennotes LinkedIn: https://www.linkedin.com/in/davidwachs/

When you receive a card in the mail, how does it make you feel? David Wachs, founder of Handwrytten, joins me today to talk about the power of receive thank you cards in the mail and how you can make it a seamless and automated part of your business.

Outreach Strategies and Donor Communication with Communication Specialist, David Wachs Handwritten communication is one of the most underutilized forms of donor outreach. It has 3 times the open rate than standard open rates and nearly 23X the response rates. A serial entrepreneur, David Wach‘s latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the website, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post, and many more. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest-growing companies. David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. For more information, go to: https://www.handwrytten.com Learn more about your ad choices. Visit megaphone.fm/adchoices

David Wachs's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine.   Most passionate about My new company, Handwrytten. It's not so new at this point; we've been around for seven years. Our goal is to reignite the lost art of Handwrytten communications. Specifically, we focus on communication from business to business or business to consumer in this day and age of electronic communication—whether that's email or text or Slack, Twitter, Facebook, Instagram, all these other forms of electronic communication or old-fashioned junk mail, preprinted stuff that gets thrown directly in the trash bin. About seven years ago, we started this company with the idea of making and sending Handwrytten. We have a website, an iPhone app, and Android app plugins for major systems called Zapier and API, stuff like that, that allow people to get their notes to us very quickly in electronic form. On the other side of the technology, we have robots that we build in our facility in Arizona. They hold real pens and write these notes out at scale. The robots can write out about 750 notes a day each. David’s career and story I grew up very middle class in Albuquerque, New Mexico. Always, even from the youngest days, I wanted to be an entrepreneur. When I went off to university, I specifically took a double major in business and engineering. I chose computer science engineering. I was in this program at the University of Pennsylvania called the Management Technology Program. I got a degree in engineering and a degree in business from Wharton. Then I went on and worked in consulting. In 2000, which was at the height of the dot-com bubble, I went to work for a consulting firm that was helping large companies start dot-coms inside of them. It was just standard management consulting, but it was a good experience nonetheless, and they worked me to the bone. I then wanted to get into venture capital. I worked in equity analysis for a large investment bank, Credit Suisse, first in Boston, and then I was moved over to a venture capital firm in San Diego, where I was abruptly fired without cause. When I moved out to San Diego to work at this venture capital firm, I had no savings left. I was relatively debt-free, but I had no savings. So, when I got fired, I moved home. My family had relocated. My parents had moved to Arizona, so I moved home to Arizona with my head between my legs. I didn't know what to do next. I started a text messaging company called Cellit. This was in 2004. Back then, we didn't have the iPhone or anything like that. When you drive by a house that was for sale, you'd want to collect information on that house, get the price, and all that, but oftentimes there was no way to get information about that house. So I started this company called Cellit. Our first product was called House for Sell. I quickly pivoted away from Realtors to more large brands. Within a few years, we were sending millions of text messages for brands like Abercrombie & Fitch, which is a large clothing brand, toys, Walmart—some very, very large brands. I ended up selling that company in 2012. I started Handwrytten because what I realized, when I sold that company, was that I wanted to send Handwrytten notes to all my employees and my customers, thanking them for staying with me during this journey of building up and selling.   Best advice for entrepreneurs Always get in over your head. If you don't get in over your head, you can't grow. You have to extend yourself. You...

One of the hardest things to do in ecommerce is creating an online experience that truly showcases every aspect of a product. This is especially true in the world of luxury goods, where allowing customers to touch, feel and admire the craftsmanship of a product. And at the same time they are expecting an indulgent in-store experience which is tantamount to the story of the brand. Just the in-store experience can serve as the main selling point and create word of mouth like no other.  Throughout his career at places like Brunello Cucinelli and Boggi Milano, Fedele Sforza has had to meet that challenge head-on and figure out a way to create a luxury ecommerce experience that matches and works in tandem with the luxury in-store experience. On this episode of Up Next in Commerce, Fedele tells us exactly how he’s been able to do just that, and he explains why ecommerce leaders have to be evangelists within a traditionally retail-based environment. Plus, he details how to use data and technology as a window into the needs of your different customers, which you can then leverage to create personalized shopping experiences across channels. Enjoy this episode!Main Takeaways:Showcasing Luxury: The in-store experience is a much easier place to showcase luxury items and create a one-of-a-kind, high-end shopping experience. Online, there are fewer ways to showcase craftsmanship or cater to a consumer. But it’s not impossible, and it should be a priority to create a personalized and extravagant experience online that can match or work in tandem with what happens in-store.Friends, Not Enemies: When a company begins to prioritize and invest in ecommerce, often the retail side of the business sees that as a threat. An ecommerce leader’s job is to be an evangelist and show the ways that both retail and ecommerce can work together, share data, and create experiences that cater to customers in a more personalized way. If that collaboration happens, not only will customers have a better experience, but the business will see a boost on the bottom line because sales are being optimized across all channels.Curating Connections: Rather than making a list of channels in which you have to market, start to think about finding ways to form connections and create experiences with customers in the places where they want them. Not everyone is in the headspace to buy something when they are scrolling through Instagram, but they might be interested in purchasing something when they are at an event with friends. You have to find ways to connect with people in all places and in unique ways so that you are top of mind whenever they are actually ready to purchase.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey there, and welcome back to Up Next in Commerce, your number one stop for all things commerce. I'm your host, Stephanie Postles, CEO at Mission.org. Joining us today is Fedele Sforza, who's currently working as an ecommerce and omnichannel consultant, working for large and small companies. Fedele, welcome.Fedele:Thank you. I appreciate your introduction.Stephanie:I'm excited to have you on. I was actually about to namedrop all of the companies you've worked on ecommerce back in the day, but then I was like, "I should just let you do it, because I don't want to botch that." So, could you walk through the places you've been and how you've got to where you are now?Fedele:Yes. Since we started, I've worked for fashion companies in Italy where, as well, we have a lot of them. I started at the company which was in the denim, it's called Dondup. Fedele:Then, I worked for Brunello Cucinelli, which is a big company already known all around the world for its craftsmanship. It's a luxury brand. There, I worked, in terms of creating digitalization in the company, not just ecommerce, not just the website, but also creating a sort of experience of luxury, which is the most difficult thing usually.Fedele:When you have the possibility to create an upper-level experience, you are doing well. It's always difficult to communicate a product like that, with that price point. With all the technologies that we had, we did quite good, trying also to personalize in an artisanal way, which is something a little bit different from a lot of companies now. I did the rollout, also, of the entire ecommerce worldwide, using Salesforce Commerce in that case. We connected also the part of the service and the Marketing Cloud for the automations. There, we had also the part of omnichannel, which means, in that case, return in store, pick up in store, and all these kinds of activities.Fedele:I worked for Aspesi, which is a small company, medium. Core business was the outerwear, female luxury outerwear. So, the company was starting to adapt themselves to the commerce, selling on line, ecommerce. In that case, I had the opportunity to create a sort of alignment with, also, all the marketplaces, like, for example, Farfetch and also some other retailer online, which is the most difficult thing, when you would like to find a balance between your buyer to consumer sell, and the other kind of selling, like from marketplaces and direct to consumer retail as well.Fedele:And then I went to Boggi Milano. For me, it was a good opportunity to experience very well the omnichannel part, Boggi to run this store around the world. The great thing was trying to connect a single view of the customer in order to give the same experience everywhere.Fedele:I think the possibility to use all the digital platform was very good for me. I think that was a great experience in order to understand how to create a loop in the journey of the customer, and that's Boggi Milano. Then, I decided again to jump from the place. I take the opportunity to move by myself after a while, because I had a lot of requests from companies to help them to create a sort of next-level image online and giving them the possibility to create their business online; which is something especially for a startup that seems difficult, but actually, after a while, a startup is sometimes better also than working in a complex ecosystem. It's starting from scratch. And now, here I am.Stephanie:That's awesome. I mean, obviously you've had a ton of experience. I want to hear a little bit about what the landscape looks like in Italy when it comes to ecommerce. Because a lot of these companies you've worked for ... I mean, Boggi Milano, I think, has been in business since 1939. You're tackling companies that have been around for a long time, probably have certain things set a certain way. What does the ecommerce landscape look like in Italy, where maybe it's different kind of challenges than what we would see in the US?Fedele:I think that Italy is now getting faster on the road of innovation. I think pushed from this situation probably. What I saw is that usually you arrive in companies, especially in the clothing companies, where there already some systems that you should try to adapt in a sort of, let's say, your way to work with that kind of processes. Fedele:In this way, I think that people understood the importance of the ecommerce and not just like a window, because that's something very old, but like something that it's a sort of place where you see all the results of the work of the entire company. I think it's not just a part of the brand image, but also of the strategy of a brand, the positioning, etc.Fedele:Usually, especially in the companies where you find a lot of craftsmanship, you need to adapt the experience that you have online. Especially in companies that are in the luxury, you need to show to the customers that part of the experience. Especially in the image online, sometimes you are struggling. In this case, you try to find the way to adapt the model that, for example, store managers are using into the stores, for example, which is something that is trying to do storytelling. And that's something that you bring also online, not just to put in some contents into the online store or the website, but also understanding that maybe if you can try to personalize each kind of content for each kind of customer.Fedele:For example, I had the opportunity to, especially in the last year, use content specific for [cross-saling]. When you know already that the customer is more into, let's say, trousers, it's better if you stop communicate them shirts, for example. Maybe they already have a shirt, no? In that case, you can use the marketing automation to figure some email directly to them. Maybe you understand, for example, that they don't like to receive emails. Maybe you use another channel, like it could be ... Another channel in advertising, or it could be ...Stephanie:Texting.Fedele:... For example, texting. Or, maybe, I think the next level will be something that is more direct. Because especially in the luxury stores, usually each store manager [inaudible] of a customer. And the same way, if you imagined ecommerce like someone that is an ecommerce manager, like someone that is managing customers in terms of information, and maybe helping them directly find something they really want. Not pushing them with email. We receive already tons of email, no? It's better to find a personalized way.Fedele:For example, in this case an idea could be live shopping, personal shopping, which is something very interesting that probably everybody will adopt in the future.Stephanie:Yep. The one thing I want to circle back to is around selling luxury goods, because we haven't talked too much about that on the show and I want to hear how you approach that from an ecommerce perspective and how you actually showcase luxury. What are you doing when it comes to the ecommerce presence and maybe what things are you pulling from retail to support that, or lessons that you're pulling into ecommerce to show that this is a high-value item, it's worth the money, here's why?Fedele:The first thing that ... I know that could be obvious, but it's the first thing to do usually, is to create digital assets that are really powerful. For example, in one case in Brunello Cucinelli, if you go to the website, you can see that images on the product are very well-done. They are not just normal images like, for example, could be in a normal platform that you find online everywhere. They are trying to give the projection of the product, the quality of the product, for example. Especially for a product that is maybe more than 1000 euro, it's important to understand the feeling.Fedele:Another thing that is related the image of the brand, in this case, is also the lifestyle. You are not just selling, for example, a shirt, a sweater, or knitwear, whatever: you are selling an outfit, you are selling a part of the experience of touching that kind of item. Usually, with this part of the image, you help the customer following them through the services that you have the possibility to contact them. For example, understanding what kind of item they like more and maybe during the session of purchasing, following them, through a chat, for example, that could be interesting. Understanding the pages that they are maybe not browsing and maybe skipping and understanding better when they talk.Fedele:I think one part of this could be the conversational part, also, if we want to resume it. This would be something that will be stronger and stronger, probably, in the future. This is something that usually helps a lot, like storytelling directly, which is live. And not just that, because I think that also the possibility to give the emotional [inaudible], someone that is talking to you, it's something also important. We see mainly, in the websites that you can browse actually, people that maybe they are going around without maybe purchasing, just browsing, browsing, browsing.Fedele:The most effective thing that I used usually was putting conversational chat, could be, for example, that maybe as [inaudible]. It means that, for example, understand that you are in the product page that you would like to buy and maybe in that case there would enter an agent that could be not just a service agent, but a personal shopper, which is something that knows the product, for example, and could tell you something more. Not just giving you information about shipping or returns: something more that is related the product, specifically.Stephanie:I was just going to ask about that. I could see, for a luxury brand, you can't just put bots and conversational bots on the website: people going there are probably looking for that in-person, curated experience that they would experience when going into a retail location of maybe a Boggi Milano. How do you think about having customer service on the website that kind of replicates it, to something that they would experience when they go into the store as well?Fedele:Probably will be a sort of mix of the two things. One of the things in the future that we will see is that probably people in the stores will help the selling online. Let's imagine how it in a technic way could be a chat that is popping up and when this figuration knows that probably there is a person that is a hot lead, in that case maybe there will be someone in the store that knows that this is the customer, maybe logged in. And in that case, there will be ... Or one person that in the store is using, I don't know, an iPad or maybe a smartphone or whatever, understanding the customer and giving him all the information that he needs about the product, for example. So, there will be a sort of, also, optimization of the sale agent or people that are standing into the stores, for example, merging all the information about the product and information about the customer in this case. Fedele:But regarding this typing of selling was called before show- rooming, was something like that. I think that more and more it will be applied to all the kind of customer. The most difficult thing is also approaching, for example, to a kind of customer that is not digitalized. In that case, no ... In this case, maybe the best thing is trying to contact the customer, helping them maybe to book an appointment and giving the possibility to going to the store and maybe after that trying to give them the possibility to try the selling online.Fedele:One of the things that probably we will see in the future is also the part that stores should not be anymore warehouses, just warehouses, but will a sort of experience point. In this case, you will merge probably what you have online with the offline.Stephanie:How are you advising brands to do that now, especially when maybe things are starting to open back up? I know you're talking about having these pop-up shops and maybe a guide shop you can go in and try stuff on, but what are you advising around how to think about it over the next year or two, of what's going to work?Fedele:Talking about this part and what I was saying, for example, one of the struggling points is the warehouses should be all around. You cannot have just one store with this item. Probably, in the future warehouses will be hybrid, let's say fluid, where all the customers could see online what they had; probably, also, into the store. For example, one thing that could be, and I experience that is very helpful into the store, is having an iPad with the entire catalog, let's say a replication of the ecommerce, somehow. In this way, selling what you have not in the store, but selling what you have into the online warehouse. Online means everywhere, probably.Fedele:I think that the best thing is not having a stock that is stopped in one store, but a stock that is moving from one to the other store, in order to have the largest possible SKU numbers in terms of stock options. I think that another thing is the training of people into the stores, for example. Giving them the possibility to understand that behind the digitalization there is not the cannibalization of the store. There is something that could be another way to sell something that you probably don't have in the store. It's another way to, let's say, something that would become a sale agent 3.0 or 4.0; I don't know how many numbers we are having now. Helping them to become more tech-advanced.Fedele:Especially in Italy, when you go in the store, maybe you see people too much connected with the store, with what they have into the store. But they are not thinking that maybe they could understand if a customer is a loyal customer, what kind of item he bought, what kind of size preferences he has. It's something that is happening already probably into some online stores, but not yet in everywhere.Fedele:One thing that I will see, next trend will be ... Sorry, if I say the name is [digitalization]. When the store becomes digital. Especially in Italy, I saw a couple of stores that are starting to become more and more like that. It's like Adidas and Nike, for example. They are using a lot of part of NFT, virtual reality, and all these kinds of aspects that will be helpful for each person that is going into the store. There are a lot of possibilities now; I think that our role is to help brands to start to approve these kinds of digital assets and putting in the store to give you an extra experience.Stephanie:Yeah, I was just going to say that it seems like especially for luxury brands, figuring out what kind of experience your customer wants and what's going to draw them in ... I'm even thinking, back in my California days, there was this one little strip that was like a street and all the shops opened up, and they all had wine, so of course I'm going to be there, and appetizers. And I remember the different kind of events: some of them have bands, and it was all very unique depending on what the items were and what they were selling, but it left a really good impression. And every year I'm like, "Oh, I need to go back there." I forget what it's called, whatever the name is. But I would go back there because of that experience and then have really good brand awareness. "Oh, that was the one that had the really good cheese board and wine, and had the band playing." Or whatever it was.Stephanie:How do you think about luxury brands creating events like that and experiences that match what their customers want? Or maybe creating partnerships that they weren't doing before this?Fedele:I think that one part of this kind of asset that we're still exploring is the content personalization. Actually, I didn't see yet, for example, a website that is adapting to what you really would like to see. When you have your experience, for example, it's like, for me, I like wine, too. When I go into wine stores, they know that I like strong wine, something [inaudible] with a full body. And the sales assistant knows already that probably I don't like some other kind of wines.Fedele:This is something that probably in the retail is working, and the retail will having extra information with the data, through the iPad or whatever. Already there are in place these kind of things. The good opportunity for the stores online is the fact that they have data probably and they maybe just need to convince a little bit more to have the navigation logged, for example. But they are not yet adapting the experience of browsing into the store with the content personalized for each one.Fedele:I think that the next big thing is this one. Not just the content that are, let's say, set with some rules, already preset, but something that works with artificial intelligence. There are already in place some tools and platforms that are working in this way. I talk about Salesforce, because it was one of my experience. Salesforce ...Stephanie:Tell me more about that.Fedele:... As Einstein and the next best option, for example. Well, already has data, already has data about the navigation, already has data about the content that the customer would like to see and the content that they skipped. Already has data regarding the purchasing. Already has all the information. What you need to adapt is the system [inaudible] and front-end and back-end as well that create this kind of experience that is unique for you, removing all the other information and images, whatever that probably that customer doesn't want in general.Fedele:This is also very powerful, because think about conversion rate optimization. What is the higher way to create better conversions? Removing all the friction, removing all the aspects that the customer doesn't want. All this information already exists. I think we are still missing the real personalization of the contents. There are still people, probably, that they don't like, they want just to browse. There are stores that are full of these non-personalization possibilities. There is place for everyone, probably.Stephanie:Yeah. I don't know much ... I know Salesforce. Commerce Cloud has Einstein, but tell me about when you were thinking about implementing AI, especially for a company with maybe quite a few products. What did that look like? What were you trying to solve and then what did the process look like to actually get that going? And then what kind of results did you see? Kind of like a mini case study.Fedele:I think that the ... For example, in case of Salesforce, let's think about one possibility, which is [inaudible] of the product, of prediction of the, "You may like this." Usually when you go on the website and you see, "You may like this," usually is not something that you like.Stephanie:Yeah, like, "No, I'm good, actually. I don't need a toothbrush along with my t-shirt."Fedele:Yeah! I think that two parts of the possibility of content personalization are these, in specific way in the products: you have all the data that helps you, for example, to understanding what kind of item would like this person. In that case, you can really give personalized content that you could like. But not just that, because it's not just into the website. Also, connecting, for example, the marketing information, let's say Marketing Cloud in this case, could give you the possibility to send email, which is the channel that we all use, sometimes we abuse, but more personalized. Not just putting any item. No, you find the new collection. Oh, okay.Fedele:Could be better to say, "In the new collection are the items that you always looked for. It's this." And maybe, "Wow, you understand it is this." Okay. Not enough. You can connect those to the automation to, for example, advertising with the personalized content. I had the opportunity to see some tools like, for example, I don't want to say the name. But there are some tools that are working very well already with the banner personalized into the content. They personalize the image and also the tone of voice and also the copywriting in the banner.Stephanie:Wow, that's cool.Fedele:Yeah, it means that you can see really ... For example, I saw some luxury brand that they used an impersonal form to talk with people. Maybe sometimes they could understand that a personal form in [A/B] testing could be better. In this way, maybe they could perform this kind of A/B testing using personalized content, like, for example, in the banner and whatever.Fedele:There are already these kinds of aspects and it could be very good. Another point that we saw before, for example, could be that maybe this person is browsing every day, because at the moment stores are closed. He's browsing every day and probably is really interested in one item. Could be maybe if you try to push one of the sale agents to talk with him, if he knows him, and understand in some way if he needs help buying online, for example. Or maybe convincing that you could buy; maybe you can also return. Or maybe, "You take it and when we reopen the store and you try the other size, whatever."Fedele:There are already these touchpoints. They're important for each company to put all together these touchpoints. Sometimes, in my experience, I found a universe when you arrive. Data everywhere.Stephanie:I was just going to say. A lot of companies we've talked to, it does feel like things aren't very connected. I mean, how you're saying you take Salesforce Commerce Cloud, then you plug in their Einstein, then you plug in Marketing Cloud, and you've got this whole suite where the data's all talking to each other, informing ad campaigns and marketing campaigns, and it all comes together. A lot of companies we've talked to, like you said, it's a universe and marketing team's not talking to the tech team, who's doing the ecommerce implementation, who's not talking to the ads team. It definitely seems like there's a lot of room over the next year or two to bring everything together and maybe reduce the tech stack so it's more uniform and connected than trying out all these one-off tools here and there that create individual databases that are hard to tap into.Fedele:Yes, I think that, as I told you before, our role sometimes is to be an evangelist into the company. Really, sometimes is also the more human part of being mediator in all the roles. One of the difficulties that I found in my previous experience is also, for example, talking with the production department or talking with the retail departments. Sometimes, especially for the ecommerce, we were seeing we are against the retail. Now that they understood that we are servicing them, because we are the biggest window, if we think about a website. They are understanding that we could also collaborate somehow.Fedele:For example, some data that we are collecting, they could be helpful also for the production team. Sometimes they come to us and they tell us how many views has this product, to understand, how many returns we had with this item. "We had too many." Okay, maybe next season we don't do this. And this will adapt, also, the model of a production system, which is something very powerful, actually. So, we are a sort of mediator sometimes, because we are in this ...Fedele:And when I talked about a digital mindset is something that would be really helpful. Also, for the human resources, starting to find people that are really mediators, but also they are innovators somehow. Also, in a little part, a little digital specialist or whatever. But at least they know what they are doing. This is something that is happening now: we are forced to stay at home and we use a lot of technologies devices. Maybe my father now is more evolved than me, probably, somehow, when he was condemning me about staying a lot on the computer, but now is working more than me. He's using digital more than me sometimes.Stephanie:A fast-changing world. A lot of people are jumping on that maybe wouldn't have otherwise. The one thing that I have started to think about is, because things are moving so quick and we're all at home and behind screens, I think there's an area where we can lose touch with the human experience and what people are seeking when they go to a retail store. I'm even thinking about when you were saying about how someone's browsing every day on the website and maybe a customer service person should reach out.Stephanie:But imagine if you take it a step further and you come back the next day and it's the same one. Like, "Oh, Stephanie's here again." "Hey, welcome back. Any new questions today? I know we talked about this yesterday." But thinking about why do you go into retail? Sometimes it's fun to see the same person, where they have context with you, where they know what you maybe already bought in a more personal way. Same coffee shop person, where it's like, "That's my girl! She always knows how to make my coffee." But thinking about how to bring those kind of experiences online, I think, is something that's maybe been missed because we've all behind screens and not as much in-person interactions, where we're kind of forgetting, "What do we seek when we go in person and want to go into a store and meet someone, and talk to them?"Fedele:I think that I did the thesis of my master's degree that was regarding social media in this case, social media relationships that matter. I think that the point is really knowing the customer. Think about back in the years, we started to talk about not anymore the brand at the center, but the customer at the center. I think we like to put the customer at the center, but at the same time we like to put, especially in the fashion sometimes, the brand image of the brand at the center and then the customer. I think this way we need to put again the customer at the center, understanding whatever he likes and creating this better relationship with them.Fedele:What you told is something that is really important, especially considering what is happening in the stores. I think probably the other point is not creating a service theme, but a personalized system theme, so people that they ... Like is happening in the stores, a portfolio of customers where they really study the customers. Also, in my experience, especially in the startup, I start really looking at each order that is coming from each person that is coming to understand what they do, what they like. This is good for me because it helps me to understand where I should improve something and how, maybe, I could talk with them. What is the tone of voice? What kind of aspects I should touch when I talk with them?Fedele:This is something that is not just a segmentation, but this is something that is more related fluidify the relationship that you have. In the past, I think we had too many [inaudible] behind one cluster, another cluster, etc. Now, I think that with the artificial intelligence, we have more possibility to predict some kind of aspects regarding the customer and doing some actions that are really being connected with him. I see one thing that could be strange in one of my previous companies, for example, we used to try to do some kind of upselling writing after looking at the order, understanding that we, for example, sending an email with the followup. "We are preparing your order. We see that you bought this and this. We would like to thank you, blah blah blah, and we would like to suggest this kind of matching." And there's also written, handwritten sometimes, whatever it is. And giving him, also, the possibility to, for example, see the outfit preview through the email, whatever it is.Fedele:Usually it happened that the customer starts to understand that you really are focused on him. He didn't not just buy online an item; he bought something that is an experience personalized.Stephanie:Oh, I like that. I don't think I've ever had an email ... At least from where I buy. Maybe I don't buy enough luxury things; I definitely don't. But maybe that's why I haven't seen that, where it's like, "Oh, you bought this shirt, here's a pair of pants that go well with it, and shoes." I've never seen that level of personalization, which I actually think would be helpful, instead of just, "Oh, hey, Stephanie. I'm going to personalize your name and what you bought." Going that extra level to be like, "Here's how to complete the outfit," or, "Here's how to actually wear it," or what to do with it. I don't know. That's way different.Fedele:It's a sort of personal shopping. It means that you have people that really knows the product, knows the collection, knows everything of that. You need also a sort of human touch, and also for who you can do that or not.Stephanie:Mm-hmm (affirmative). And not making it just be the stock image that was on the website. Like, there was already an outfit; I don't want to see that one. I want to see something that feels like it's custom to me and not just what the model was wearing. Because if I wanted that, I would've bought it at the time.Fedele:Yes. Also, this was personalized in one case. For example, taking a picture from the showroom, we had the possibility to stay in the showroom where we had all the items of the collection that we are putting online, and matching directly and taking a picture and sending through the email. Then, in the followup, you can also write, manually sometimes is also nice, especially when we complete the order, we were putting something had written. And this is more personalized, I think.Fedele:Well, I think that this part of personalization that is transmitting something that is not just technology is very important for the luxury and especially for the fashion, etc.Stephanie:Yep. We had on a company called called Handwrytten, spelled with a Y instead of an I. It was interesting hearing about the level of increased conversions with handwritten notes coming from the brand. It's, I think, especially important for luxury. But then I also wonder, is everyone going to start getting handwritten notes because now it's easier to get those digitized and look handwritten, and maybe it's not going to be something that people want anymore? I don't know. It feels like if you abuse something too much, people get used to, "Okay, now everyone can get handwritten letters." And it looks like writing, now maybe it's saturated the market in a way that customers don't want that anymore.Stephanie:It feels like a really quickly evolving area, but maybe still an opportunity there.Fedele:Yeah, sure. And think about also the reduction, for example, spamming, which is something that is a part in this case. You increase the conversion rate, but you decrease also the losing time in doing things that probably are not working. We have a KPI, so we know already that there are some people that really don't care about emails anymore. So, it's something that maybe we should understand if there is another channel. Maybe this channel could be also sometimes a postcard.Stephanie:Yep. Are you experimenting with any new channels right now at some of the startups and larger companies that you're advising?Fedele:Not yet. I would like to, for example, in one kind of brands I'm working with, which is wine, it's a winery.Stephanie:Perfect.Fedele:I would like to give the possibility to have an extra assistant, which is, for example, a sommelier [aporte], which is someone that is giving you really a possibility to choose the right wine for you, for the right moment. Maybe connecting the loop, because they offer also the part of wine-tasting in the winery. But maybe at this point, you cannot do. I think that giving the possibility to, for example, give an experience that could be live, the first step, it's important, but also with this kind of ... The video, of talking directly with the person could be helpful.Fedele:And then, in the next touchpoint, maybe also creating a sort of relationship between the two. And that's a part that I'm working with. Well, I think that especially in the items that I'm working now, I work with another company which is a small startup, but is innovating a lot. We are doing spirits, uncommon, totally uncommon, which is made by Selvatiq plants, for example, botanicals. It's very difficult to communicate to the customer the differences between a gin that is industrial and a gin that is more artisanal, for example. Or a soda that is more artisanal.Fedele:Especially when you ... I felt, when I talk with people and I explain sometimes, when I had the opportunity to give the possibility to try them live, I saw that they really experienced more and more, and they buy directly. Also, some friends, that they say, "Okay, they would never buy." No, when they experience, they understand that there is something good behind and the storytelling helps a lot in this case, so it's something that helps.Stephanie:I like that. I had a really good wine experience last night, now that we're on the wine topic. Have you ever heard of this wine called 19 Crimes?Fedele:19 Crimes? No. I will check it.Stephanie:Everyone on the show always talks about, you can't just put technology on something. You don't want to just apply the newest and greatest things. "Why do you need VR and AR right now?" And everyone always says that. But last night, I got these two wine bottles, 19 Crimes. I bought it because it had Snoop Dogg on the label. I didn't know why, I was just like, one had Snoop Dogg on it and one had some very old timey figure on it. I was like, great, apparently these were criminals, that's why they're on this wine called 19 Crimes.Stephanie:And this wine company has an AR app, an augmented reality app, and you hold your phone over top of the wine label and then the figure jumps onto your table and starts making this whole scene about why this guy is a criminal, what he did, and it's just this whole world on your table and he gets pushed into the wine bottle. It was amazing, it was such a cool experience. Such a conversation starter, even people in my house who don't drink wine, like my mother-in-law wanted to come, look at it, see what was happening; she wanted to see Snoop Dogg talking, which I'm like, "Do you even know who he is? I don't know what he's about to say; you might want to cover your ears. But it was a really, really cool experience.Stephanie:It kind of made me think a little bit differently about where technology can be applied to create an experience like that that you're going to talk about. Now I want to go back and buy all the wine bottles that this brand, 19 Crimes, has because I'm like, "I want to see all the stories," what kind of AR experience they've built around this. It was awesome. Everyone should go check it out.Fedele:Well, I think that this is important for the future, especially in the everywhere world, not in terms of ... You were experiencing something that was online at your home. But could be in the store, could be everywhere. Most important part now that we need to understand that people are really everywhere and they don't want to talk about anymore channels, for example. But you need to understand where they would like to have that kind of experience, could be virtual reality or whatever. But it's something that is connecting in the same moment where they really would like to buy something, for example, or maybe know something, which is super important for me.Stephanie:Oh, I like that. Not all about the channels; you have to think about where your customer's enjoying it. Like you said, I don't want to be on social media, I don't want to be posting pictures on social media. It's like if you're having wine with your family or friends or whatever, you kind of want to be present there and only take out your phone if it's for maybe something that you can share together and not just be staring down at your phone and being a hermit. Sometimes I do that too, but ...Fedele:Yeah, also this point of the digital detox, let's say something like that. That could be something that is not just one person that is looking at his phone, because probably we did in this last year, will be important in the future. What you told is nice, because you shared something that you saw. It's not someone that is by himself watching something, but sharing. And this is also a way to network the product, for example, in this case watching on the side of the bottle, sorry if I go back, also on that.Fedele:I think that we are starting to find these kind of new elements, but it will be something that we will approach in the immediate future.Stephanie:Yeah. I completely agree. All right, we have a couple minutes left and I want to make sure we don't miss the lightning round. The lightning round is brought to you by our friends at Salesforce Commerce Cloud. This is where I ask a question and you have a minute or less, one minute or less, to answer. Are you ready?Fedele:I'm not ready.Stephanie:You're not ready? Okay, take a few deep breaths, shake it out of it. All right, we'll do the hardest one first and then it'll be fun ones after. Okay. What one thing will have the biggest impact on ecommerce in the next year?Fedele:I think that in the future there will be more and more personalization. We need to understand where are we and where we could go with our product, and stopping pushing people with just emails or whatever and understanding really what is behind each customer and adapting each content to each customer on the channel that is wherever it is. Everywhere channel, I would like to talk about. I think that data and blockchain also will be also the next big thing, especially in a loyalty process will be something that could be really interesting to be early adopter, probably.Stephanie:Oh, that's good one. I need to bring on a blockchain expert for retail and ecommerce.Fedele:Sure.Stephanie:That'd be a good one. Let me know if you have-Fedele:I'm working with one of the companies on something regarding the blockchain and I'm experiencing something that could be really interesting, especially ... For example, we talked about the wine [online] loyal system that is with a blockchain model adapted to it. It's super interesting. I think that somehow there's still someone that is not pushing, probably that is the economic model that we are touching. We need gloves to touch it, but I think that will be the next big thing as well.Stephanie:Yep. I agree. I'm a big blockchain advocate. So, you advise all these companies, you've worked with a ton of companies over the past decade or more: how do you stay on top of ecommerce? What are you reading? What you newsletters are you subscribed to? How do you stay on top of the industry?Fedele:I like to browse in general. I like a lot when I see content written by people that are experts in the topic. For example, I have many possibilities to look around online. [inaudible], for example, is one of the platforms that I like, because usually I find some genuine content. Also, well-written, for me. In fashion, there are many others. I always liked, for example, Business of Fashion, which is a website, super powerful. They do an annual report with all the information and I like also to understand what is the next trend, for example in this case, on fashion, technology, whatever.Fedele:Well, now I'm focusing more on the sustainability, to be honest. Not just for greenwashing, because it's not at all. I think these are mainly the ways that I find out. I experience also somehow with, in my case, I use a lot Spotify. I like podcasts through Spotify to listening maybe when I'm doing something else. I like to understand. And one way that I use also is students in my courses at university, because they are really somehow asking you something that is the next thing what is, you know? Sometimes I use the dialogue with them. So, also, networking directly with people will be also one good thing.Stephanie:Oh, I like all this. That brings me to my next question, then. You're a professor, like you just mentioned: what is your favorite lesson that you're teaching your students?Fedele:Usually, in my case, they like to understand more about the online experience in general, understanding more, like you asked before, how you sell luxury online, for example. And how you can transmit the artisanal projection of an item online. For me, these are the parts. Now, usually they are really focused on the digital, because I usually teach in a university that is in poly design, which is a design university, and they are really focused on understanding what will be the store of the future, for example. So, giving all the dots to connect, it's a good thing.Stephanie:Awesome. Well, Fedele, it's been awesome having you on. I've loved learning about the world of luxury and omnichannel and everything else. Where can people find out more about you and your work?Fedele:Thank you very much. For me, it was really nice to talk with you, especially crossing the idea between US and Italy, and giving the next big trend the possibility to go up.Stephanie:Yep, yeah. I've loved having you on. It's been a blast.Fedele:Thank you very much.Stephanie:Thanks. And then, Fedele, I would just say, "You can find me here." Wherever you want people to find you and we'll splice it back in to the audio. But if you want to say, "You can find me on LinkedIn or Twitter," just say that real quick and Hillary will put it back into the audio.Fedele:Sure. You can find me in LinkedIn and Instagram, if you like pictures, because I like to take photos. And, well, you can find the brands I'm working with, which is, for example, Selvatiq and there are many others. Well, I'm online, so you find me with my name and surname, usually, Fedele Sforza.

A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily.  Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies.  David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.   

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. With a marquee client roster including Abercrombie and Fitch, Toys R Us, Sam's Club, Chicago Tribune, For Rent Media Solutions, Pizza Hut and more, Cellit was recognized as one of the top 500 fastest growing companies in America, as #262 on the Inc. 500 in 2010, delivered many award-winning mobile campaigns, and built one of the best teams in the mobile industry. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. 

Learn how to stand out from the crowd with scalable handwritten notes.

Learn how to stand out from the crowd with scalable handwritten notes.

In this episode you will hear from David Wachs, CEO of Handwrytten. In this episode you will learn how a true handwritten letter can really stand out as a critical touch-point in your B2B sales process. In this episode you will learn:How can a handwritten letter help you engage your cold prospects? How Handwrytten is using artificial intelligence and robots to write their letters. How does a handwritten letter compare to a cold email or cold call? If you want to learn more about Handwrytten and are interested in using them as a service, use the promo code “Podcast” and get a credit when you sign up. https://www.handwrytten.com/ Are you looking for a no bullshit Outbound Sales Report that's delivered to your inbox once per month? If so, check out our monthly email report here that will give you insights into what the cold outreach world is really like.Support the show (https://agencyflare.com/take-action)

David Wachs, CEO of Handwrytten, joins us in the eCom Ops Podcast to share his unique business services, how indifferent products can help in your eCommerce growth and the tips on streamlining the eCom operations.

Today's episode is about two things. Automating small tasks and personalizing some steps in your business. Both of which could have a huge impact on your customer relationships and your sanity. Start with just one task this weekend, and I challenge you to automate a handful more things by the end of the year. Links Mentioned In This Episode: https://www.bonjoro.com/ (Bonjoro) Warm Welcome https://handwrytten.com/ (Handwrytten) https://www.postable.com/ (Postable) Other Helpful Links: https://www.mirandamerten.com/power-pack (Free Productivity Power Pack) https://www.mirandamerten.com/ (Website) https://www.instagram.com/mirandamerten (Instagram) (@mirandamerten) For Full Show Notes https://www.mirandamerten.com/54 (https://www.mirandamerten.com/54) Send A Voice Message: https://www.speakpipe.com/CoffeePoweredSystems (https://www.speakpipe.com/CoffeePoweredSystems)

Handwritten notes are a lost art form, and yet they are one of the most effective marketing tools out there as their response rates dwarf regular type written correspondence. Today's guest, David Wachs, is founder and CEO of Handwrytten. Handwrytten has created robots that write your notes in pen. Handwrytten is changing the way brands and people connect.

A serial entrepreneur, David Wachs' latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal […]

In this show David Wachs with Handwrytten shows how to use automation to create handwritten cards that will get you and keep you more customers. About Our Guest: David Wach's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform.  With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine. During the show we discuss: ● Why handwritten notes to customers are so effective ● Why people's lack of attention can be a strength for your business ● How to be one of only 4 pieces of special mail that someone gets in a month ● How robots can be used to create real handwriting for your customers ● A bunch of ways you can use handwritten note to get and keep more customers ● How to use handwritten notes for retention ● How to use handwritten notes to get customers ● How to use handwritten notes to get more reviews ● How to use automation to create handwritten cards with no manual work ● What CRM systems you can use to automate handwritten cards ● How to incorporate handwritten cards in your sales funnel to send cards automatically Show resources: https://www.handwrytten.com/

In this episode, David Wachs, the CEO of Handwrytten joins Yaag and Manish and shares how handwritten letters can be used to build stickiness and an emotional bond with your customers, especially in a B2B scenario. He shares how much personalization makes sense, extending beyond the seasonality and more.

Remember when letter writing used to be a thing?  Today, David Wachs talks about Handwrytten, a platform he created to bring back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Handywrytten lets you send notes from your CRM system or the Handywrytten web site. Used by major meal boxes, eCommerce giants, non-profits and professionals, Handywrytten is changing the way brands and people connect. In this episode, David, who also writes for Inc Magazine, tells us about his interesting journey from building a text messaging company to developing the first handwriting robot. Follow along and learn how you can personalize your letters to your clients or even loved ones in pen and ink, while using a robot.   David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. Find out more on his website, https://www.handwrytten.com   His Social Media Handles: Twitter: @davidbwachs Company Twitter: @Handwrytten   LinkedIn: https://www.linkedin.com/in/davidwachs/ And https://www.linkedin.com/company/handwrytten   Facebook: Handwrytten Instagram: @HandwryttenNotes    

A serial entrepreneur, David Wachs's latest venture, Handwrytten, is bringing back the lost art of letter writing. Handwrytten lets you send notes from your CRM system, the web site, apps, or through custom integration. All notes are written in pen by robots. Used eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to Handwrytten, David built and sold Cellit, a mobile marketing platform. “analysis paralysis stops a lot of would-be entrepreneurs. Deciding oh is now the time? Is this product good enough? Should I wait? Should I do something else? Should I? Should I? Should I? And before they know it the time has gone or they have too many life commitments or they are earning such a big salary it's impossible to leave because their cost of living has grown with their salary. So, I think the best time to start a business is now. Don't overanalyse, don't wait, wait, wait. Sure, get your affairs in order and find how you are going to put food on your plate for the next 3 to 6 to 12 months but don't keep putting it off because as you get older it just gets harder”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7B3

In this episode, David Wachs (Founder & CEO of Handwrytten) as we discuss how he used unemployment to start a company, how he has shifted his company during the pandemic, and he shares how he is spending time with his family.  **More On David** A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. With a marquee client roster including Abercrombie and Fitch, Toys R Us, Sam's Club, Chicago Tribune, For Rent Media Solutions, Pizza Hut and more, Cellit was recognized as one of the top 500 fastest growing companies in America, as #262 on the Inc. 500 in 2010, delivered many award-winning mobile campaigns, and built one of the best teams in the mobile industry. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.  Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  Sponsors/Partners Purchase a Flexio Series sprayer from Wagner Use code BETTEREVERYDAY for 30% everything sitewide at ladder.sport. That's “BETTEREVERYDAY” for 30% off at ladder.sport.      

You walk to your mailbox.  Inside you find a hand-addressed envelope.  It looks like it could be a thank you note of a birthday card.  What are the odds you open it?  100%.     I love direct mail.  Especially now because mailboxes are nearly empty (compared to 15-20 years ago).  In this episode I interview David Wachs, CEO of Handwrytten.  We discuss creative and affordable ways eCommerce companies can use Direct Mail to build customer loyalty and increase sales.  We also discuss how his technology allows for automated handwritten notes...it's pretty fantastic.     Here's a look at what we discuss: How to use handwritten thank you notes to increase referrals  How an online fashion company sent 700 handwritten notes, scored a 16.8% redemption rate and drove an ROI over 300%.   Using direct mail to build your loyalty program Leveraging direct mail to get more positive reviews and/or mitigate negative reviews Launching direct mail Win-back campaigns Abandon cart direct mail sequences Automating handwritten thank-yous  And more!

Rick Piereck has quite a few interesting tidbits on his resume: he was in the Army before law school, worked in a few Maryland state attorney offices as a prosecutor, and claims to have listened to every episode of The Law Entrepreneur before opening his own practice.   Rick says he used the insights from our wonderful guests over the past 171 episodes as a roadmap to creating his law firm, and I was really interested in hearing about the choices he made based on what he heard and what his practice looks like now. I know that his insights will, in turn, help more aspiring solo attorneys down the road.   Resources: Learn more at http://pierecklaw.com/ (pierecklaw.com) LinkedIn: linkedin.com/in/rick-piereck-6689a95 Twitter: twitter.com/PiereckLaw Facebook: facebook.com/PiereckLaw Practice Panther: practicepanther.com Dragon Legal version 15 (dictation software): nuance.com/dragon/business-solutions/dragon-legal-individual.html Zapier (automation and integration): http://zapier.com/ (zapier.com) Contactually (a tool for managing relationships): contactually.com Handwrytten (handwritten notes platform): handwrytten.com   If you've enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services.   --   Thank you to our sponsors! Podium - There are too many communication channels that we have to manage to keep up with potential clients, existing clients, and former clients – but Podium is simplifying this process so that small businesses can keep track of everything from a single dashboard.   Juris Diction - Next Level Law Practice is Juris Diction's new training program for estate planning attorneys that want to start or grow profitable and streamlined businesses. Use code TLE150 for $150 off of your course registration at http://thrivejd.com/ (thrivejd.com). Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829 The Law Entrepreneur is a production of Crate Media

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory  In this "Lessons" episode, we delve into the start-up struggles every entrepreneur goes through with David Wachs, CEO of Handwrytten, as he shared invaluable insights into entrepreneurship and business growth. Drawing from his extensive experience, David offered practical strategies and tactics for navigating the challenges of building and scaling a successful company.Adaptability Drives Success: David emphasized the importance of adaptability in business, citing Handwrytten's strategic pivot from a consumer-focused model to a business-centric approach. This ability to evolve and respond to market dynamics has been instrumental in Handwrytten's growth and resilience.Employee Happiness Matters: David underscored the significance of prioritizing employee happiness and fostering a positive work culture. By nurturing a supportive environment where employees feel valued and motivated, businesses can enhance productivity, creativity, and overall success.Innovate with Technology: Discussing the transformative role of technology, David highlighted the impact of tools like Zapier automation and modern manufacturing techniques on business operations. Embracing technological innovation enables businesses to streamline processes, improve efficiency, and deliver exceptional customer experiences.Identify Market Opportunities: David shared insights into the process of identifying market opportunities and addressing unmet customer needs. By staying attuned to market trends, entrepreneurs can capitalize on emerging opportunities and differentiate their offerings in competitive landscapes.➡️ Show Linkshttps://successstorypodcast.com  YouTube: https://youtu.be/uVWFcZ6dcXM       Apple: https://podcasts.apple.com/us/podcast/david-wachs-ceo-of-handwrytten-how-to-overcome/id1484783544?i=1000534157146             Spotify: https://open.spotify.com/episode/1EO7SBLwqd0cYNcRtWvNDR?si=1001a8b2dc234722             ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclaryOur Sponsors:* Check out Miro: miro.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy