Podcasts about core offer

I'd love to hear from you 'text the show'Welcome to the Treat Your Business Podcast. This episode is all about shiny object syndrome and the hidden cost of distractions in your clinic. If you have ever thought about adding a new class, bringing in a new therapist, or launching another service to fix your revenue problem, this episode is for you.

3 big ideas discussed in this episode: BIG IDEA #1: Let AI Create your Core Offer and Lead Magnet. ChatGPT has access to an extensive market research library to find ideas and offers that will resonate and connect with your audience. BIG IDEA #2: Use AI to create the marketing material to promote your lead magnet and core offer. ChatGPT can speak the language of your ideal client, customer, or business partner. BIG IDEA #3: Capture some of the 97% who don't take you up on your offer the 1st time they see it with a robust email follow up series created by ChatGPT. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

What if scaling your business to multi-6 or 7 figures didn't require more effort—but instead, a nervous system that feels safe receiving at that level? In today's episode, I'm pulling back the curtain on exactly how I'm scaling my core offer to $500K/year while working just 1-3 calls per week—feeling grounded, at ease, and healthy AF. We're talking: ✨ Why your business will only grow to the level your body can hold ✨ How I've structured my core offer to scale with simplicity & spaciousness ✨ The biggest mistakes women make when scaling (and how to shift them) ✨ My daily non-negotiables for keeping my nervous system nourished ✨ Why scaling is an energetic game first, and a strategy game second If you're ready to grow your business without burnout, over-delivering, or leaking energy—this episode is a must-listen. Links & Resources:

Want to make your business run on autopilot? Yep, I'm talking about setting up a system where growth becomes inevitable, and sales flow effortlessly. Well, let me introduce you to the Flywheel Effect—a game-changing concept that can help you Happy Hustle your way to success! The concept comes from Jim Collins' book Good to Great, and trust me, it's pure gold. Imagine a massive, heavy flywheel—at first, it's tough to push, but as momentum builds, it starts spinning effortlessly. This cycle keeps feeding itself, creating massive momentum over time. Now, how you can set this up in your own business? How to Build Your Own Flywheel in 5 Steps Start with Value-Driven ContentMake Your Content Lead to an OfferEnsure Your Offers Feed Into Each OtherLeverage Retention & ReferralsScale with Social Proof & Paid AdsNow, it's time to build your flywheel. Map out your business ecosystem and see where you can integrate offers, content, and retention strategies. Keep it simple:Free content →Entry offer →Core offer →High-ticket offer →Recurring revenue →This strategy has allowed me to build a thriving business that fuels my passion, aligns with my purpose, and generates consistent profits—all without burning out. And guess what? You can do it too! Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

This isn't your typical year-in-review episode. It's a raw, heartfelt look at my journey through one of the most challenging and transformative years of my life, a celebration of redefining success beyond the numbers. In this special year-end episode of Soulpreneur Scaling Stories, I share how I went from hitting burnout to making a bold move to Barcelona, and how it reinvigorated both my life and business.I'm sharing the highs, the lows, and the lessons that reshaped my business and my life in 2024.I also open up about my experience of pivoting from OBM retainers to coaching, navigating the challenges of saying “no” to misaligned clients, the hard truths about growth and transition, and the lessons I've learned about building a business that truly aligns with my values.This episode is for anyone who's felt stuck, overwhelmed, or uncertain and is ready to embrace change, even when it's scary. If you need a reminder that success looks different for everyone, this episode will inspire you to reflect, reset, and embrace your own unconventional path.Let's reflect, reset, and step boldly into 2025 together.Key Points Covered:✨ Why transitions take time and require patience✨ Lessons learned from taking on misaligned clients✨ How moving to Barcelona changed everything✨ How personal growth and business alignment go hand-in-hand✨ Why slowing down can lead to your biggest breakthroughs✨ The power of realigning your business with your values✨ The impact of investing in coaching and self-developmentSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode of Soulpreneur Scaling Stories, I sit down with Alefiya Khorakiwala, a quiz funnel strategist and copywriter who's redefining lead generation with innovative, high-converting quizzes. Alefiya shares her journey from working with traditional funnels and email marketing to discovering the unmatched potential of quiz funnels for scaling businesses.We explore how Alefiya created her first quiz funnel, achieving conversion rates as high as 80%, and why she decided to niche down into this specialized area. She provides insights into the power of gamification, creativity, and understanding your audience's needs to craft quizzes that not only generate leads but also spark genuine engagement. Whether you're a virtual assistant, OBM, or service provider, you'll learn how to embrace creativity, take bold risks, and carve out your own path in a saturated market.Key Points Covered:✨ The surprising success of Alefiya's first quiz funnel project✨ How to use gamification and creativity to build impactful quizzes✨ Why niching down is a game-changer for service providers✨ The mindset shifts needed to experiment and innovate in your businessConnect with Alefiya:LinkedInSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode of Soulpreneur Scaling Stories, I'm joined by Rachel Meltzer, a business coach for creative freelance digital marketers and a seasoned freelance writer. Rachel shares her incredible journey from part-time freelancer to building a sustainable full-time business, all while overcoming burnout and crafting a life she loves.We dive into the challenges freelancers face, including navigating burnout, setting boundaries, and finding the right clients. Rachel opens up about her approach to coaching and how her “ungatekeeping” philosophy has transformed her business and supported countless freelancers in achieving their goals. She also discusses the importance of experimenting with your business model, trusting the process, and creating offers that align with your values and lifestyle.Whether you're a virtual assistant, OBM, or service provider, this conversation will leave you inspired to prioritize your well-being, refine your strategy, and scale your business intentionally.Key Points Covered:✨ Strategies to prevent burnout and build a sustainable freelance business✨ Why “ungatekeeping” is a powerful approach to attract clients✨ How experimentation and alignment lead to lasting successConnect with Rachel:WebsiteInstagramThreadsYoutubeLinkedInPop Club MembershipSubscribe to The Fizz NewsletterFree resources for freelancersSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode of Soulpreneur Scaling Stories, I dive into a common trap many service providers face: thinking that taking on more clients is the answer to scaling their business. I share my personal journey of burnout as an OBM stuck in the “time-money loop” and reveal why being fully booked is a liability—not the flex it's often made out to be.You'll learn why traditional advice like booking out your services, raising your rates, and hiring a team can keep you stuck in a cycle of overwork and stagnation. I break down the real math behind client overload and show you how to build a sustainable, scalable business through specialization, clear offers, and strong systems.If you're a VA, OBM, or service provider tired of juggling clients and feeling stuck at the same income level despite working harder than ever, this episode is for you. Let's create a business model that works smarter, not harder!Key Points Covered:✨ Why being fully booked is a liability, not a milestone✨ The power of specializing and creating a clear core offer✨ How to break the time-money loop and scale sustainably

In this episode of Soulpreneur Scaling Stories, I'm joined by Abbie Radford, a messaging and positioning expert who helps women entrepreneurs stand out as the top choice in their industries. Abbie shares her journey from corporate marketing to building her own business, where she empowers service providers to clarify their message, streamline their offers, and confidently express their unique value. We dive into why positioning is crucial for virtual assistants, OBMs, and service providers looking to scale. Abbie breaks down the power of niching, how to avoid blending in, and why standing firm in your values creates a business that feels aligned. Whether you're struggling to articulate what makes you different or feeling stuck in a sea of competition, this episode offers actionable insights to help you shine. Abbie also opens up about the challenges of staying true to your message in a noisy market and how simplifying her own business led to greater clarity and success. If you're ready to own your expertise and build a brand that resonates deeply with your ideal clients, you won't want to miss this conversation. Key Points Covered: ✨ The importance of messaging and positioning for service providers ✨ How niching down helps you stand out in a crowded market ✨ Building a values-driven business for sustainable growth Connect with Abbie:WebsiteInstagramFREE Industry Icon Podcast SeriesThe Iconic Leaders PodcastSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this episode of Soulpreneur Scaling Stories, I'm joined by Sarah Noked, founder of OBM School and a pioneer in the online business management space. Sarah shares her journey from starting as a virtual assistant to building a thriving agency and training a new generation of OBMs. We dive deep into what it means to be an online business manager, why OBM skills are essential for scaling, and how they help entrepreneurs move out of the daily grind and into visionary roles.Sarah also opens up about the pivotal moments in her career, including the challenges of hiring her first employees and transitioning to a business model that allows for more freedom and flexibility. We explore the importance of systems, SOPs, and resourcefulness in running a successful business. Whether you're a solopreneur or a seasoned service provider, this episode offers invaluable insights into scaling sustainably and intentionally.If you're ready to explore the world of online business management, or simply looking for ways to streamline your business operations, this conversation will leave you inspired and empowered.Key Points Covered:✨ What it means to be an OBM and why it's vital for business growth✨ The power of systems and SOPs in creating scalable operations✨ How to transition from solopreneur to agency owner without burnoutConnect with Sarah:WebsiteInstagramLinkedInAll the linksAccelerator Self Study OBM Accreditation Send us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this solo episode of Soulpreneur Scaling Stories, I'm breaking down why the common advice to simply “raise your rates” may be the worst move for service providers looking to scale sustainably. I share my own experiences and those of my clients as we unpack the chaos that often comes with hourly retainer packages, client overreach, and blurred boundaries. Discover why increasing your rates without restructuring your business can leave you overworked and burned out, and learn the smarter, simpler path to higher income with less stress.Whether you're a virtual assistant, OBM, or service provider tired of working in a chaotic, capped-income structure, this episode will guide you on how to shift to a business model that allows you to earn more while working less.Key Points Covered:✨ The “rate raise trap” and why it leads to more pressure without the payoff✨ Real stories of chaos from hourly and retainer-based businesses✨ Why a core offer with a clear framework is the most sustainable way to grow✨ How having a signature offer transforms you into a recognized expert, attracts premium clients, and builds boundaries that protect your time and energy

In Episode 482 of The Dark Horse Entrepreneur, host Tracy Brinkmann shares the secrets to leveraging content marketing for amplifying your core offer. Learn about different content types, from blog posts to podcasts, and discover steps to build a cohesive content strategy that resonates with your audience. Explore essential tips for content creation, scheduling, and tracking performance metrics, ensuring your content marketing efforts effectively drive conversions. Tune in to gain invaluable insights and start amplifying your core offer with compelling content today!

In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting and testing prices, and refining strategies based on real feedback, this episode equips you with the tools to boost your sales and ensure customer satisfaction. Listen in and start transforming your approach to pricing today!

In Episode 479 of The Dark Horse Entrepreneur, Tracy Brinkmann delves into the transformative strategy of building a value ladder to boost your business growth. Learn how to align upsells and downsells with your core offer, follow real-world examples, and get actionable steps for creating a strategic value ladder that maximizes your customer lifetime value. Tune in to discover how to enhance every step of your customer's journey today!

Discover how a well-crafted core offer can simplify marketing, boost customer satisfaction, and drive explosive growth. Join host Tracy as he explores the significance of core offers, shares real-world examples, and provides actionable insights to help you define your own compelling offer. Listen now to transform your business!   In this episode of The Dark Horse Entrepreneur, join host Tracy as he dives deep into the concept of a core offer and why it's the cornerstone of successful businesses. Learn what makes a core offer unique and compelling, and hear real-world examples of brands that transformed their industries with a powerful core offering. Tracy shares actionable insights and practical steps to help you refine your own core offer, ensuring it resonates deeply with your audience and propels your business toward rapid growth. Don't miss this essential episode filled with useful tips and urgent advice, guaranteed to make your core offer irresistible!  

Welcome to the 3rd part of this podcast series – The Path to Predictable Profits & Sustainable Success!!!To summarize, this series is filled with gold nuggets to help you build a predictably profitable business.Episode #144 – Where to focus your time,  money and energy right now?  I shared the 7 elements of the Freedom Stack.Episode #145 – #1 Mistake keeping your business from being predictably profitable -- I shared my favourite F word and 3 areas of your business to simplify & streamline for sustainable success.Today Episode #146 – My favourite strategy for creating a predictably profitable business & a life I love – I share how to get off the cash flow/revenue roller coaster!In this episode, I mention:Year at a Glance template (here)A simple method for ensuring consistent cash flowHow to fill in the revenue gapsACTION PLAN:Draw a 12-month calendar or download Year at a glanceInsert your Core Offer launch dates and possible payment plansConsider how you can best fill in the revenue gapsRegister for Business Freedom Quarterly Planning Retreat here (use coupon – save100)ABOUT ME:I'm a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I'm best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Want to turn your goals into easy-to-follow weekly & monthly action steps?  Attend the next Quarterly Business Freedom Planning Retreat -- register here (https://dianalidstone.com/shop/quarterly-retreat/)Finally, you'll know exactly where to focus your time, money & energy not just for predictable profits but also for the freedom you've always desired!Share your feedback with me by clicking here and leaving a short voice message!

A BTS look at why I decided to change the name of my core offer and my top takeaways for great marketing in naming your own offers. Apply to the Flourish Mastermind - Where Established Coaches and Wellpreneurs Scale to 6/multi 6 figures with Freedom and Ease to Flourish in Business (& Life) Monetize Your Magic - Business Accelerator for Coaches and Wellpreneurs Breakthrough - Free Masterclass on the Mindset and Strategy of Your Next Quantum Leap

Alan Ladd (The Running Rules) just finished in my 6 month business mentorship program. Here is his story and what he learnt over the past six months. ·      Why you need a core offer ·      Leaning into you and your personal history to build rapport ·      The importance of keeping your training alongside growing your business ·      Where good ideas from and using someone as a sounding board ·      How everybody needs a coach   https://www.therunningrules.com https://podcasters.spotify.com/pod/show/therunningrules https://www.instagram.com/therunningrules/   For more information on Brian's six month mentorship program, email brian@briankeanefitness.com

Welcome back to Radiant & Rich. Today I'm talking with Amanda Bybel, an ex corporate burnout and now founder of 7 Figure Brand, The Inner beauty Bybel and the Sparkle System, a certification for coaches who want to get certified in NLP, EFT, Life + Success Coaching, Hypnotherapy, and more.   Inside the episode we'll talk about: Amanda shares her story of having 8 failed attempts at creating her own business to discovering NLP and upgrading her mindset to create the version of success she ACTUALLY wanted Amanda shares her favorite daily ritual for creating her dream reality The top 2 limiting beliefs Amanda faced at 7 figures The best strategy in 2023 for growth that has helped Amanda's Business SKYROCKET in 2023 What to do when your Core Offer feels stale and how to breath new life into your Signature Offer   Connect and work with Amanda: Instagram: https://www.instagram.com/innerbeautybybel FREE: The Magnetic Coach Challenge ⚡️ August 28th - 30th APPLY to the Sparkle System and become an ICF Board Certified Coach   APPLY FOR ASCENSION MASTERMIND here: www.lauraniese.com/ascensionmastermind   FREEBIE: Join my Email Newsletter for my “AUGUST EMAIL CHALLENGE” and receive 30 days of value based emails to help you improve your marketing and messaging to sign more perfect-match clients

In today's episode, Amy takes you through 7 reasons your business might not be making enough money. Are you struggling financially and do you feel like there's no logical explanation? You're working hard and you're doing all of the things you think are necessary, then this episode is definitely for you.Amy touches on topics such as:Your confidenceThe many ways you need to be clearWhat step might be missing in your sales funnelTo discover all 7 reasons, or mistakes, start listening to the episode now!A little something that fits this episode seamlessly and that's completely free is our Hourly Worth Calculator. If you want to know what you should actually be charging, take some time to fill out all the numbers and let the tool calculate your hourly worth for you. You can find it through fastforwardamy.com/hourlyworthcalculatorInterested in reading an outline of this episode? You can do so here: fastforwardamy.com/196PS And if you really want to take next step and build a profitable business based on your passion and your own terms, I have some great news for you. After helping over a thousand clients with my Business Freedom Elevator, I decided to shut the program down for a year so I could make it even better. I'll be launching the revamped program - BFE™ Fast Track - soon and the first 100 people get a €500 pre-order discount. If you want to know when and how you can grab this discount, make sure to join the waitlist through fastforwardamy.com/bfewaitlistLast year, the pre-order spots were gone in less than an hour, so don't miss out!

If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series at www.dianalidstone.com/audit, PLUS you get to spread the word about your business!!For almost 25 years, Alice La Flèche has been a language coach teaching new immigrants in Quebec how to increase their chances of becoming a landed immigrant by learning French.After Alice & I completed her GROW Success Calculator she told me how she feels like the best-kept secret in her industry.  The GROW Success Calculator revealed that Alice was customizing her 1-1 work with clients, something I see frequently.  I also noted that by looking at her website, I was confused by her offerings...A CONFUSED MIND NEVER BUYS.Since Alice would like to scale her business, it would be natural to shift from 1-1 coaching to group sessions; however, I felt that she needed to:Fill her calendar to bursting with 1-1 workSimplify her offer – make it super clear what she is selling (results rather than hours)Create ONE core offer that she would build her reputation aroundThen create an upsell and a downsellAlice agreed that she would focus on simplifying her CORE OFFER before thinking of offering group programs.CONNECT WITH ALICE:WebsiteLinkedInOTHER EPISODES:Ep. 75 – Introducing the Profit Potential Journey (listen here)Ep. 74 – 3 Simple Ways to Increase Profits Without Taking On More Clients (listen here) Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (listen here) Ep. 44 – How I turn Unknown Experts Into Profitable Leaders (listen here)We've got something new coming up for you so be sure to subscribe on your favourite listening platform so you won't miss any juicy stuff!Share your feedback with me by clicking here and leaving a short voice message!

In todays episode Mark talks you through the steps to creating your core offer. He teaches you how to make it crystal clear to your audience, exactly what it is that you can help them with. If you don't have a clear offer, you're going to be the same as every one else. This is the key to differentiating yourself and driving more sales. 

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/,  I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Webinar Conversion Kit where you will get access to: The High-Converting Webinar Framework BONUS #1: High-Converting Webinar Slide Template BONUS #2: Pitch and Follow Up Templates BONUS #3: High Converting Webinars Case Studies BONUS #4: Our Trello Webinar Checklist All of this for only £29.99 for a limited period of time. Click here to download. https://webinarconversionkit.com/ In this episode, I talk about: Introductory Offer. The Core Offer.  The Retainer Offer. Connect with Simone  Linkedin https://www.linkedin.com/in/simone-vincenzi/ Facebook https://www.facebook.com/simonegtex IG https://www.instagram.com/simonegtex/ Twitter https://twitter.com/simonegtex To become a GTeX Member, Apply here: https://gtex.events/call  ----- To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/ ------- Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST. http://bit.ly/expert-biz-checklist-podcast ------ Also, make sure you subscribe to the podcast so you don't miss any other episode.   If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox. --- Send in a voice message: https://podcasters.spotify.com/pod/show/explode/message

Ep 114: How to Create a Core Offer with AnnMarie Rose   Running a business often means figuring out everything from marketing and promotion to lead generation and customer service. But one of the hardest parts of running a business is determining pricing and packages. If you've been struggling to determine offers within your business, this episode of the Content Cash Machine podcast with AnnMarie Rose is for you. AnnMarie is an online business strategist with nearly a decade of experience helping business owners leverage their zone of genius to reach the right audience with the right message (and generate revenue doing it!). In this episode, AnnMarie shares her best tips to identify, create and promote a core offer for your business - and why you need a core offer in the first place. You can connect with AnnMarie and learn more from her at her website, on Instagram, or by taking her free Business Breakthrough Quiz.  Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.

Is there an offer in your indoor playground business or a specific service you launched, that isn't quite selling as much as you'd like? In this part 2 example (go to episode 169 for pt. 1!), I share how to book out your BIRTHDAY calendar with a strategic content blitz! EPISODES MENTIONED: Book More Birthdays Challenge:https://www.michelecaruana.com/birthdaychallenge OTHER RESOURCES: Play Cafe Academy: http://bit.ly/3HES7fD Current Owners- Apply To Play Maker Society: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: https://bit.ly/3Ia4PTK Michele's Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2023 Guide: http://bit.ly/3GwXQAS ETSY Template Shop: https://bit.ly/40RF5D4

Philip Duncan is an award-winning and Amazon best-selling author. He's also the host of the Powerhouse Authoring Summit. Philip's success story is a great example of an author who knows exactly how to build an audience. Almost two years ago, Philip and I discussed working together on one of my done-for-you summit services, but it wasn't in his budget at the time. A year later, I sent him info on a pilot program for my lower-investment Summit Lab course and he went for it. Six months later, Philip hosted the Powerhouse Fiction Summit, and today, he's in the middle of another summit that's crushing it. It's even beating my own numbers from a recent summit!When Philip first heard about summits, he was skeptical. After taking Summit Lab, he realized it was something he wanted to get into, especially since he was looking for a way out of his day job. In March 2022, he launched his first summit, and it was a game changer. Philip took a lot of risks to get to where he is today and they're paying off in a big way. Here, we talk about what he learned from his first summit and how he created a follow-up program for authors. Philip also shares his numbers from his first and most recent summits, the value of business relationships and a solid email list, and details on his core offer.What's Inside:Philip's virtual summit journey and lessons learned.The importance of an email list and business relationships.Details on Philip's core offer and his plans for the future.Mentioned In This Episode:Ray.fmPhilip@PhilipSDuncan.comPowerhouseAuthoringSummit.com

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Visit https://asyndmedia.com/training-and-offers to access all of my FREE the High Ticket Coaching & Consulting marketing training. Great, you're creating more marketing media for your business. You're showing up, you've invested in new equipment, you put on your best smile for the camera, but the people you are attracting are not your IDEAL clients, they're something else.I firmly believe that we attract what we are. What we are dictates our communication, and it is our communication that is "resonating" with another individual who watches, reads, listens and shares your media. So, if you're attracting tire-kickers, excuse-makers, freebie-seekers, it's not them, it's you. Tonight I go over a simple formula that will help you dial in who you serve and what your magic is. You'll get a glimpse of ours and also how it may be a fit for you. If you think it is something that could be a fit for you, book a call at https://asyndmedia.com/call How you can work with us:

If you have a long list of ALL of the things you could do, should do, or want to do in order to produce more income in your business this episode is for you. We're sharing how focusing on 3 offers can lead to more income, joy, and peace in your life while still staying directly aligned with the overarching message and mission of your business. Enjoy, share with a friend, and share your win of the week! 

In this episode, Joe kicks off The Ultimate Guide to Building an SEO Agency series with a discussion on the importance of developing a core offer and the components of one that will attract and retain long-term clients.

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Many may mistakenly think that offering multiple consulting services will help them land more clients. But, this is far from the truth. There is power in having a core service offer. And, this power will help you grow your business faster and generate more revenue in the process. To find out more, tune in NOW! For more information and show notes, visit www.excelatconsulting.com/podcastFREE Guide -> How to Package Your GeniusLet's Connect!Instagram: https://www.instagram.com/drangelinadavis/LinkedIn:  https://www.linkedin.com/in/drangelinadavis/

Will write one out later using transcription from this podcast. Should be up within 48-72 hours

Overwhelm is a choice, and it comes from a lack of clarity. Believe me, you can only spin so many plates, and they might not even be the plates that need to be spun to see results. No matter how multipassionate you are, you probably have experienced or at least heard of the cost of multitasking and context switching. On the grand scheme of things, we can have everything, but it starts with having ONE thing. And that one thing is going to attract the rest of what we aim for. This one thing is your CORE OFFER, your framework/methodology/process, call it whatever you will that is going to collapse time for you, and get you the results you seek. Tune in to learn more about how you can find your ONE thing. ******************************************************************** If you are ready to put in the work, and move forward with ease and confidence, then enroll into Course Launch Accelerator, my signature program that walks you through this very transformation: https://teachyourobvious.vipmembervault.com/products/courses/view/1 Or book a VIP Day with me to cut the process into half: https://calendly.com/zsuzsanna-kisvardai/vip-day --- Send in a voice message: https://anchor.fm/teachyourobvious/message

Buckle in for this discussion with Corrina Steward and I as we dive into the topic of why wealth for good matters so much in the world today. We discuss the move from money as fear in old patterns to money as love through God for the greater good. We go deep into the spirituality of wealth and truly surrendering into having God be the creator of your money source. And just as importantly, truly unhooking from money having any power over you so you can operate from a place of peace. Corrina Steward is the CEO & founder of Soul Wealth Coaching, a 7- figure business she created while working from home as a mom. She's a former United Nations consultant, published academic, and graduate of Yale University & Coach U, Inc. In the midst of her career, she woke up spiritually and received the new wealth consciousness that is essential for all spiritually conscious entrepreneurs. She's an Angelic Reiki master, energy realignment specialist and wealth activator. As a Soul Wealth Coach and CEO, her desire is to provide you with the proven business strategies & spiritually vital steps to activate your wealth, know how to scale your business through your Core Offer & always be able to create wealth inside your business to fuel your 6- and 7-figure vision. Follow Corrina on Insta: https://www.instagram.com/thenewcodeglobal/ Listen to Corrina's Podcast: Activate Your Wealth Show on iTunes

Adam Carswell shares one of the Greatest Hits of his fascinating Next Level webinars. In this webinar, Adam and Fletcher Wheaton bring on special guest Parker Woodward, podcast producer and coach, to share how to create a worthwhile and successful podcast that will last the test of time. In this episode, Parker talks about:How to Break into the Top 200 Podcasts3 Factors for a Successful Podcast3 Core Principles of Business Leads3 Different Funnels and Offers a Podcast NeedsThe Best Strategy to Gain SubscribersThe Biggest Mistake Podcasters Make2 Frameworks to Launch a Successful Podcast Adam would like to give a huge thanks to Parker for being on the Dream Chasers platform and sharing his knowledge and experience creating and launching a successful podcast. Watch the YouTube replay here: https://youtu.be/mj5IsnmxraI  Contact Parker Wooward: parker@tripodcasting.com  Episode Resources: Adam J. Carswell Facebook Group | How to Launch a Top 200 Podcast with Parker Woodward | Parker's Facebook Page | Parker's Podcast Funnel Page  Timestamped Shownotes (Audio):04:51 – Host Adam Carswell introduces special guest Parker Woodward, President at SVN BlackStream LLC08:33 – Parker shares his experience and success in the podcasting space12:05 – How does Parker think about creating a podcast with meaningful content and great followers?17:18 – How do you make your podcast an asset rather than a liability by following the 3 core principles of business? 19:04 – How do you break into the Top 200 podcasts on iTunes?21:04 – What is the best strategy to gain subscribers?23:12 – What is the biggest mistake podcasters make?23:46 – Why launch a “framework” over a podcast?25:06 – What are the two podcast launch frameworks?28:31 – How is a podcast like a solution to a problem?29:30 – What are the three factors of a successful podcast?31:02 – What are the three core principles of any core business?32:21 – How does your content eliminate false beliefs and your offers provide listeners' dream destination?33:15 – What are the three different funnels and offers a podcast needs?38:36 – What should podcasters NEVER do?40:11 – What advice does Parker have to keep yourself motivated creating and maintaining a podcast?42:07 – How does Parker think through inviting guests on a podcast and asking them meaningful questions?43:53 – How does Parker implement the Core Offer into his podcast framework?45:00 –  What is Parker's opinion on sponsors and sponsorship?48:02 – What are the best strategies for growing your podcast?Sponsored by:  RaiseMasters, the #1 Mastermind for Elite Capital Raisers - Join our FREE Training now!Support the show (https://www.patreon.com/dreamchasers_ix)Support the show (https://www.patreon.com/dreamchasers_ix)

Links related to this episode: http://www.copywritersguide.com (Get Roy's Book The Copywriter's Guide to Getting Paid) https://www.breakthroughmarketingsecrets.com/lycb (FREE Launch Your Client Business Mini-Course) https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-daily&utm_medium=email&utm_campaign=20210719 (The Copywriter's Roadmap to Building a Core Offer) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210719 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy's training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy's YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy's Daily Emails) In https://youtu.be/jAHtLumZ9ws (today's episode) you get my answer to these critical questions around getting started as a freelance copywriter…  —  Roy, I am not sure if I should pick a niche before looking for copywriting clients...  If I should write fake copy for my portfolio before looking for clients...  And I'm not sure if I should work for an agency before trying to be a freelance writer.  I also don't know how to acquire my first client with no credentials or experience.  - AJ —  Plus make sure you watch until the end because I share the real secret behind all these questions… And the all-important thing you need to do if you want to break through and get off to a successful start. https://youtu.be/jAHtLumZ9ws (Check out today's episode for my answer too these freelance copywriting questions.) Yours for bigger breakthroughs, Roy Furr

If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan. What I’ve found is that MORE promotions don’t necessarily lead to better results. When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results. On the surface, they looked great. But when we dug in, we could see that they didn’t do the main job they were meant to, which was to sell our Core Offer. We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc. And more often than not, all the effort doesn’t translate to sales or conversions. In this episode, I introduce you to the 3-part “Back of the Napkin Marketing Plan”, a simple but effective template that helps you decide which marketing activity to keep and what you can let go of. Listen to discover: How to create a one-page “Back of the Napkin” marketing plan Which marketing campaign to cut and which to keep Why knowing your Core Offer makes it easier to know how to attract more of your ideal clients. How a Back-End Upsell becomes easy when you focus on aligning your high-end products and services with your Core Offer Why freeing up your time to focus on a few things will give you a greater return on investment Here are some popular recent episodes: A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Welcome to Insightful Networker Radio!!!This episode is the last of a 3 Part series where we discuss your Core Offer and Product. In this episode we review the last 2 episodes as well as discuss different types of products you can create and which ones are the best for your business.Remember to go to www.Insightfulnetworkerradio.com and pick up your free 5 day MLM Marketing Webclass.   Thanks for listening. 

Welcome to Insightful Networker Radio!!! This episode is the second of a 3 Part series where we discuss your Core Offer and Product. We get into the details of the offer structure as well as bonus creation.Remember to go to www.Insightfulnetworkerradio.com and pick up your free 5 day MLM Marketing Webclass.   Thanks for listening. 

Welcome to Insightful Networker Radio!!!  This episode is the first of a 3 Part series where we discuss your Core Offer and Product. We get into the details of what your product is and what categories you should focus on. Remember to go to www.Insightfulnetworkerradio.com and pick up your free 5 day MLM Marketing Webclass.   Thanks for listening. 

Do all roads lead to your core offer? After all, your offer is how you deliver your unique brilliance! Your offer is YOU!  If you're struggling with meaningful content creation, marketing, launches and other aspects of your business, you've come to the right place! Learn the signs that you need to be more intentional with every aspect of your business, and what you can do to make that shift. You CAN create MORE by doing LESS! You want your sales and launch strategy to position you as the go-to expert in your niche.  If you're not sure how to make that happen, join me in listening to today's episode.    — WHERE TO FIND ME — Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Captivate & Close Mastermind: https://kinseymachos.com/captivate

About This Episode:You know you want to scale your business to seven figures and beyond - but have you stopped to consider if your core offer is up to the task? Having the right scalable core offer and business model will free you from the day-to-day headaches. Your clients will be happier, and you will see the profits you desire! Breanne and Jill reveal how having the one, right scalable offer gets you foundational results on the Visionary CEO Podcast.  Key Takeaways[0:33] Introduction: A deep dive on the Visionary CEO Academy's “Results Framework”.   [1:37] What does LEGO have to do with the right scalable core offer and the right scalable business model? [6:22] How to know if your business model is fundamentally scalable or not.[11:37] What we want to have is a business model which is built around one core offer, directly aligned with purpose, vision, and mission.[15:37] The core transformation that takes place within your clients in your core offer.[19:59] The first victory. [23:23] Circling back and recapping. SponsorsVisionary CEO Academy Mentioned in This Episodevisionaryceoacademy.com/podcasthttps://www.facebook.com/visionaryceoacademyRead the full transcript of this episode. Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

Adam Carswell and Fletcher Wheaton bring on special guest Parker Woodward, podcast producer and coach, to the Next Level Webinar to share how to create a worthwhile and successful podcast that will last the test of time. In this episode, Parker talks about:How to Break into the Top 200 Podcasts3 Factors for a Successful Podcast3 Core Principles of Business Leads3 Different Funnels and Offers a Podcast NeedsThe Best Strategy to Gain SubscribersThe Biggest Mistake Podcasters Make2 Frameworks to Launch a Successful Podcast  Adam and Fletcher would like to give a huge thanks to Parker for coming on the Dream Chasers platform and sharing his fantastic tips for podcasting. Watch the video replay here: https://youtu.be/mj5IsnmxraI Contact Parker Woodward:parker@tripodcasting.com https://www.facebook.com/parker.woodward.12 https://www.yourpodcastfunnel.com/optin1607384581144 Timestamped Shownotes:03:15 – Host Adam Carswell introduces special guest Parker Woodward, President at SVN BlackStream LLC10:55 – Parker shares his experience and success in the podcasting space12:32 – How does Parker think about creating a podcast with meaningful content and great followers?16:43 – How do you make your podcast an asset rather than a liability by following the 3 core principles of business? 18:32 – How do you break into the Top 200 podcasts on iTunes?20:39 – What is the best strategy to gain subscribers?22:47 – What is the biggest mistake podcasters make?23:28 – Why launch a “framework” over a podcast?25:00 – What are the two podcast launch frameworks?28:36 – How is a podcast like a solution to a problem?29:31 – What are the three factors of a successful podcast?31:20 – What are the three core principles of any core business?32:26 – How does your content eliminate false beliefs and your offers provide listeners' dream destination?33:38 – What are the three different funnels and offers a podcast needs?39:17 – What should podcasters NEVER do?41:09 – What advice does Parker have to keep yourself motivated creating and maintaining a podcast?43:36 – How does Parker think through inviting guests on a podcast and asking them meaningful questions?45:43 – How does Parker implement the Core Offer into his podcast framework?47:18 –  What is Parker's opinion on sponsors and sponsorship?50:50 – What are the best strategies for growing your podcast? Support the show (https://www.patreon.com/dreamchasers_ix)Support the show (https://www.patreon.com/dreamchasers_ix)

Once you have your publishing distribution and ranger mission figured out.

In this episode, Steve Larson reveals his core offer creation strategy and explains why defining your core offer is key to achieving massive success in your business.  (Enjoying this episode? - Enter To Win Podcast Launch Raffle Prizes!... Contest Ends August 31): https://launch.growingentrepreneur.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬❓ WHO IS IT?...

In this episode, Amy takes you through the second pillar of what you need to know in order to hit 10k months - every month. From figuring out your monthly control number to building your personal brand, Amy covers it all. Perfect for anyone who wants to make money in their business but doesn't know where to start, this episode is your practical guide to boosting your online business. Prefer reading? Head to https://fastforwardamy.com/35 for this episode's article. Are you ready to make more money, hit high goals, and go all-in on yourself? Then register for the FREE webinar: Business Abundance with Amy through https://fastforwardamy.com/businessabundance.

What is the end game for you and your business? I would bet that you’d like to be working less, spending time with those you love more, and making a positive impact on the causes you care about. Like me, you want CIA: Cash, Influence, and Autonomy.  But if you are the biggest asset your business has, you won’t be able to achieve CIA. You will continue to be overworked and overwhelmed by your business. If that sounds like you, you need to listen to this episode. Time management is not your problem, queen, leverage is your problem. Keep Reading >> So many women entrepreneurs fall into this trap of over-functioning and under-leveraging. This trap that you’re in with so many other women could cost you millions of dollars over the next few years. I’m so excited to tell you that I have a proven and effective solution to get you out of this trap and on your way to CIA. It’s all about creating and leveraging your core offer.  In today’s episode, I’m sharing what happened when I was personally overleveraged and my team and processes were underleveraged. We’re talking about creating your core offer and leveraging the heck out of it through the 3 Ms of creating and marketing a core offer. You will learn why you need to start building assets instead of being the asset in your business, and how creating and marketing a 7-figure core offer is the way to do it. If you can commit to this, you will be giving yourself and your family the life-changing gift of an asset that brings you CIA.  Today on the Power + Presence + Position Podcast: Why time management is not your problem and leverage is.  What CIA is and how to make it your end game. What leverage is and what happens when we overleverage ourselves. Some examples of highly successful core leveraged offers. How to implement the 3 Ms of creating and marketing a core offer. The difference between a core offer and your brand promise. Resources Mentioned: Are you down for CIA? Send me a direct message on Instagram letting me know which one is most important to you! EP411: Sell More by Believing Harder EP196: Denise Duffield-Thomas on How to Transform Your Economy Class Money Mindset into a First Class Life EP408: Why You Need to Nail Your Brand Promise Marie Forleo’s B-School Amanda Tress’s Faster Way to Fat Loss I would love to help you do this work of creating and marketing a 7-figure core leveraged offer. Schedule a call with me to see if we’re a good fit! Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

What's your calling? Are you an entrepreneur looking to create your wealth but feeling stuck in the process? If so, the first thing you must be clear on is your calling and purpose to serve others. That is the only way you'll know how to create a scalable core offer and start building your own wealth. In this episode Corrina will tell you just why it's so important to have a core offer and the tools you need to come up with the right one. Tune in and hear how to craft an offer that will grow your wealth and turn you into a 7 figure CEO and beyond!   "Creating a sustainable core offer is the key to your wealth transformation" -Corrina Steward   On this episode: The importance of a core offer Why do you need a core offer to become wealthy? Corrina’s personal experience with confusion about her identity when creating a core offer for her business How to create a core offer (Rule of thumb: Get rid of any plan B) Gathering up your wisdom to figure out your calling, plan, and what is required to find your core offer Reflect on what you do best!  Get crystal clear about your core offer, and go deep with it in order to grow your health Serve generously, and don't make your core offer about you   Connect with Corrina Steward:  Website- https://www.soulwealthcoach.com/ Facebook- https://www.facebook.com/soulwealthcoach/ Facebook Group- https://www.facebook.com/groups/thenewcodeglobal/ Instagram- https://instagram.com/thenewcodeglobal

Every single successful business has a one core thing that drives the entire company. That one core thing will bring in most of the income for you and is what you get known for. What is your core offer in your business? Have you figured it out?

When you go to the Inner Circle works, everybody takes a turn to teach something awesome to the group, and then they say, “Hey, I have some things I need help with.” Then the whole group kind of analyze this person's business and give feedback… You get advice from a lot of heavy hitters, and everyone is focused on you until the timer goes off - it's intense…   It’s mentally exhausting, but it's a lot of fun, and totally priceless! Before the Inner Circle, I could not sleep. I woke up at five dreaming that I was on stage...I was like, “I can't sleep anymore,” so I spent three hours pacing and working this out… MY OFFER CREATION PROCESS One of the things I want to teach you today is three simple ways to create an offer. We all think that creating an offer means that we go and add a whole bunch of products together… And that’s definitely an awesome way to create an offer…   ...but it’s NOT the ONLY way. Anyways, I want to teach you three of those methods today. THE DREADED QUESTION On top of that, another thing I think you’ll really find interesting is seeing me answer the question of what I actually do.. *that* is NOT an easy question for a lot of entrepreneurs to answer…   “What do you do?”...is kinda the dreaded question! When somebody asks, “What do you do,” and you have to answer - sometimes that sucks. But now, I can answer that question; I know exactly what I do…   There are some things that, (like I said in the past), you have to design, and there are other things that you have to discover… Sometimes explaining what you do is something you have to discover, and that's been the case for me; it's not the case for everybody, but for me, it's been that way... ...and I’m gonna share that with you in a single sentence! https://youtu.be/mwj8UkCVSds So you’re gonna find out: Three ways to create an offer What it is I that actually do for the marketplace Why we have so many people reaching out to ask to be in our programs. If you want to watch the actual presentation, you can do that here. I have chopped out a certain piece that I don't want you to know about yet… ;-) We have a product that we've been doing for a while now, and we have a lot of people in it now - which is great, it's done quite well… It’s made a lot of money for us, and made A LOT of money for the students, I chopped that piece out, and I’m gonna keep that hush-hush for just a little bit longer while I finish a few things of…   YES, THIS WILL WORK FOR YOU! One of the most challenging things I have to deal with is when people ask, “Stephen, that's really cool, but how does it work for me?” They say things like: I'm in high ticket B2B sales that are multistage sales that are multistage sales/ contracts… I'm in retail… Stephen, I'm in… So, I think one of the things that’ll be helpful is for you to see three ways to create an offer… that you can tweak to apply to whatever business you’re in…   You can use them all together, (which is very powerful), but you also can use just one or two to add immediate value to whatever you sell. So let's talk about value creation and how that actually happens… JUST DO IT This is my third inner circle meeting as a member, and I think those of you guys who saw me that first time will agree that I’m really very different… One of the things that I've been focusing on is showing up as my authentic self and being unapologetic about that, and it's been very fun to start doing that…   … and I've noticed when I can do that for customers and help them arrive, they do all kinds of stuff on their own. That’s literally what the One Funnel Away Challenge was meant to do… If I can get them to say, “ I am an entrepreneur, I am a funnel builder,” they'll suddenly go do stuff without me yelling, “Just take the next step...”   The amount of forcing I have to do drops like crazy. BUILDING MY WAFFLE I have been building my waffle, and it is awesome: I have to content teams I have a funnel team … I don't have quite the executive team yet, but it's been awesome. I mean, stuff's getting done without me all the time.   A lot of people asked me, “Stephen, how are you doing all that you are?” I'm NOT, my company is. I'm building an actual asset… ... and that's been a major big piece for me in the last six months. Other cool things that we've done: We did a cool 7-day launch (following what Russell did) - it was so good, it was awesome. It launched my event, and opened the tickets - it was a 6-figure launch. I did my first quarter-million-month last month - that was awesome, that was a cool one. 10, six-figure months in a row - yeah, stuff’s going good. We have 3,000 downloads a day on the podcast, which is so fun. I'm speaking of Carnegie Hall - how cool is that! That's gonna be with Martha Stewart, Dan Kennedy, Michael Gerber in September. My main product OfferLab - there's not even a funnel behind it - started at a quarter million, (softly just word of mouth), there's not even a funnel yet, it's been really validating.   The Carnegie Hall people asked me, “Do you want to sell?” I was like, “Yeah, I wanna sell!” They said, “No one else has said they want to sell…”   I was like, “Why would you say ‘no’ to that, of course, I want to sell.” WHAT IS AN ENTREPRENEUR? Anyways, I'm in this weird phase… I was talking to Alex Charfen a few days ago, and I was like, “Dude, I feel like I am always moving and changing.” Alex said, “...that's what an entrepreneur is. You just redevelop over and over and over again.” So it's been weird... I feel like I've been shifting and changing so fast and asking, “Well, what is my foundation as a human being... as me,” and that question is what I think has allowed my true self to start coming out.   In fact, two or three weeks ago, I told my wife Alyssa, “I can feel another change coming on, and I'm kind of freaked out about it..., but it's coming...” … and those changes are ALWAYS uncomfortable. One of the things I’ve realized who I serve... I didn't know the answer to that before... I serve existing and new entrepreneurs inside ClickFunnels There are a few things about ClickFunnels, in the last six months, that have shown me that it is A MARKET ... …and I'm very excited about because it's growing and maturing. And now, when someone asks, “What do you do?” I can tell them... I've never been able to answer that before. So here it is:   I help people design and launch wildly lucrative offers ... that's exactly what I do! So I'm excited; that's just the most ultimate ridiculous clarity. I think I would've been my own worst nightmare client like a year ago, because I couldn't answer those questions…   What do you want? Where are you moving to? ...and so it's fun to be able to say that what I do in one simple sentence. Anyways, a little give here... I’M A CAPITALIST PIG   I call myself the Capitalist Pig, so I’d better know about capitalism - so I've been learning about the origins of Capitalism. I've been diving into a lot of history lessons… I’ve been learning about Adam Smith is known as the father of modern Capitalism… In his time, Smith was known, for disrupting a lot of things... NOT just Capitalism itself… In the 1700s - 1800s Europe, there was this really weird belief of how value is created... People believed that the amount of time spent creating a product equaled the amount of value that it had. But Adam Smith was like, “No that's dumb,” and he was the first one to really start switching that idea. Smith came in and flipped that idea, and said, “No no no…” Value is in the eyes of the beholder. Value is in the eyes of the person who's gonna consume it. And so, as the Offer Guy, what I'm really doing is helping people understand how value is created. And to do that, you have to understand the difference between COST/ PRICE/ VALUE… WHAT’S IT WORTH?   COST = is what you pay to fulfill. PRICE = is what your customer pays to get your product. VALUE = is determined in your customer's eyes. I used to have this major, major hang-up; it was a huge false belief of mine… I used to think, “Oh my gosh, would I buy my own product?”   ...and that would be how I decide the price. *MAJOR PROBLEM* I wouldn't pay myself 35 grand to hang out with me for a day - I'm not that cool ;-)   BUT… I'm NOT the one buying the product... and lots of people do buy. The customer decides, the customer chooses the value, and I make things that are valuable in their eyes. WHAT IS AN OFFER? So... I've been on this mission to define an offer... and I can't say how many times, (even just with Russell), I've heard it said, “Can someone just define a funnel better... like how can we get a better definition? How can we explain it?”   So I'm trying to solve the same problem for offers, and I think I have… Recently, I was able to meet Dan Kennedy's ghostwriter. He was the guy who was in charge of all the writers at Dan Kennedy's place and ended up writing Magnetic Marketing. He and I would email back and forth, and he has his own book. His name's Jack Turk (by the way don't steal him, I'm still convincing him to write my book)... ...and in that book he says: Offer = Core Product + Value Add   I was like, “That's such a good way to define what an offer actually is!” PRODUCT VERSUS OFFER People ask me all the time, “What's the difference between a product and an offer, Stephen?” I'm like, “Well, an offer is a collection of products,” that's a method when you get down to it... A core product + value add = that's what an offer is! ClickFunnels = core product + value add (a whole bunch of other stuff that helps you use it better). For Example: ClickFunnels + Funnel Hacks = OFFER   So I've been geeking out hard on ways to create offers under that formula. How can I take a product and move it into an offer? So staying with the example of #ClickFunnels as the core product... The method we're all used to creating offers with is by adding MORE products in our stack slide - and it's a great method! We add product, product, product, product, product and that adds a lot of natural value to what we're selling… ...and now, our dream customer is like, “Boom! Well, of course, I'll pay a grand or two for Funnel Hacks!”   Does that make sense? These are super-powerful points to understand. There are other ways to create an offer, though… MY FAVORITE BOOK How many of you guys have seen the fake book story?   I've made so many people mad with that story. The funny thing is that Michael Porter is like a huge deal. He's a scholar and Ph.D. But think about this… What's interesting is, I take his product, (I’ve never read that book, still haven't), and I sell it…   Every time I tell that story, ( it’s about eight times now in front of live audiences)... EVERY TIME I tell that story, (before I even get to the stack), people have the book in their shopping cart, and a lot have already bought before I’ve finished.   Q: What added the value and made people want to buy the book? A: It was the story and the sales message. This has been helpful for a lot of people in retail/ b2b/ multistage sales events, people who are on the fringes of ClickFunnels'... … it helps them create a product or an offer without having to create a HUGE stack! Some of them already have the product, and they're like, “I'm not gonna go create all these things for my stack.” Now how many of you have ever thought that? “What?!!! I gotta go create all that stuff inside of my offer to make an offer?”   If that’s you. Then you can use this method, you’ve just gotta have a really amazing story. THE CLAUDE HOPKINS WAY... The other way to add value comes from Claude Hopkins…   Claude has this really interesting quote… I actually learned this first from Tim Ferriss in The 4-Hour Work Week. Tim uses the example of t-shirts, and he says, “If these aren't the most comfortable t-shirts you'd ever worn in your life, I'll give you the shirt back plus twice your money.” It's like, “Woah,” that just increased the value! Q: There are no additional products or sales message - so what increased the value? A: *The Guarantee* Now, back to Claude Hopkins, who said: Two men came to me each offering me a horse. Both made equal claims. They were good horses, kind and gentle. A child could drive them. One man said, ‘Try the horse for a week. If my claims are not true, come back for your money.’ The other man also said, "Try the horse for a week." But then he added, "Come and pay me then." I naturally took the second horse. Isn’t that interesting…   Hopkins flips the guarantee on it’s back and creates an offer out of the very same product - that's all he does! Horse #1 Horse #2 ... what's the difference? Nothing but the guarantee! Why was there a natural value add, (‘I naturally took the second man's horse”)? ...because of the guarantee, this whole thing was switched.   There are more ways to create value, andI've been deep diving into the concept of what creates offers and some of the easiest ways to add value to everyone's business... I've been focusing pretty hard on this especially for the last year, and I had a big question arise in me… MOWER MAN GETS EVEN... I was mowing the lawn, and I don't know why, so I was listening to audiobooks, and I had this realization, like: “Oh my gosh, I am where I am because of talent not positioning.”   Have you ever realized that about yourself? It's freaky. I realized that people are making a lot of money because of positioning only and NOT talent. I was like, “Oh my gosh,” I said it out loud as I was mowing the lawn. I was like, “I am where I am because of talent, NOT positioning.” Some people are waaay worse, super bad and they’re making waaaay more money than me… And after I got over being pissed, I finally thought, “...but what's the lesson from this? Oh my gosh, look at how they position themselves in relation to the market!”   So now, what I do is I teach people in existing companies, (they're the ones that love this the most)...   And I've been traveling a lot doing this… I help companies understand what their market is. Most people can't even define what that means much less choose one. ...so I help businesses to understand what their market is and the relationship to all the other markets out there. IS YOUR RED OCEAN EVEN RIPE? Not all markets are red Not all red markets are ready for a blue   There are signals - there are patterns all over the place - I feel like it's ‘a beautiful mind...’ “Oh my gosh, are you all here?” And I've realized that “Oh my gosh, the path on this is so clear.” I just help people understand: What market they actually sell into Who their dream customer is in there, so they're not trying to sell everybody The core problem they’re trying to solve…   ... and I dedicate my whole business to the Core Offer, it's pretty simple.   DO YOU HAVE A BUSINESS? Pre my ClickFunnels days, I was building funnels for a company in Florida using ClickFunnels... This company had an amazing product - their product was beautiful - they were known at the top of their industry. But as I started working with them, it was the most garbage jacked-up company I've ever seen in my life.   They had… No Processes No Systems No support No salesmen ... it was jacked up! That company was surviving strictly because it had a good product, there was NO business That’s when I realized that there was… A huge difference between a business and products A huge difference between a business and funnels ….and it just kept going and going from there, until I realized that what I do is help people: Create the middle of their value ladder Create the launch campaign that puts it into orbit... and the Evergreen campaign that keeps it there. Then whatever goes on top and the bottom of the value ladder. So I've been realizing, “Holy crap, there are lots of ways to create an offer.” I just showed you very briefly, three ways to create a valuable offer: You can do through the guarantee You can do it through having lots of products and a stack You can do it through a story ... but there are ways all over the place to do that: I can do it by identifying a core problem that there's already existing - I don't need to create the problem. I can do it through identifying a clear who in the market that I serve. I can do it inside the way I launch. How many of you guys know someone who's waaay worse than you are, but they're making more money than you do? Pisses me off…   ….what about you? I'm like that is not right, and it’s one of the reasons why I'm diving so heavily into what a campaign is… A campaign is NOT ads, but ads can be part of it. MAKING NOISE There are two different styles of campaigns, and I've been making HUGE lists of the major launch campaigns and evergreen campaigns that I've seen…   ...because that's how crappy people are making more money than you, that's how they're making more money than me…. They just make more noise. I'm a marketer - I'm a professional noisemaker. ...and the people making MORE money... well, they just know how to make MORE noise.   BOOM! Oh yeah, wasn't that awesome? Hey, just real quick: A few months ago Russell asked me to write a chapter for a secret project he was doing. I had to write a chapter for a book, this was the letter I got from him. He said: "Hey Stephen, let me ask you a quick question... You suddenly lose all your money, along with your name and your reputation, and only have your marketing know-how left. You have bills piled high and people harassing you for money over the phone. You have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month. You no longer have your big guru name, your following, your JV partners. Other than your vast marketing experience, you're an unknown newbie... What would you do from day #1 to day #30 to save yourself? Russell Brunson Hey, if you want to see my answer and a bunch of other marketers who also answered that in this amazing book and summit, just go to 30days.com/stephen.   You can see the entire summit, you can see the book, you can see what we wrote in there and each of our detailed plans. Just go to 30days.com/stephen.  

"Messaging is the most important part ... it doesn't matter what you are doing, the messaging is key." - George In this episode, I am speaking with George Tritton-Price from Expert Freedom. We are going to be talking about how to leverage your products to go from one to many. In The Episode: George's journey into entrepreneurship and online marketing and his introduction to webinars; Growing into funnel and webinar consulting; Transitions, improvements, and systems; Importance of messaging; Expert Freedom: how to launch high ticket programs; Ensuring your client's receive the highest value; Why Expert Freedom? Client success stories; And much more... Show Takeaway: The biggest determinant in this business is working on yourself. If you are going to work on anything, work on being a higher frequency of yourself. Strategies: Meditate daily and plan your day the night before. - George Connect with George: Learn more about Expert Freedom here: https://www.expertfreedom.com/home Facebook:https://www.facebook.com/georgetrittonprice Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

I'm going to show you a deep look into the top of my Value Ladder and the offer we're selling there (and why)...   We're in a marketing economy where customer success equals the future of our companies.   … so if you can't get success for those who buy from you... you're gonna die.   So one of the questions I ask myself is:   How can I get faster results for those who purchase from me?   My answer is LIVE EVENTS… but not any ole live event - I’m talkin’ something SPECIAL…   In two days from the publication of this article, I’m gonna be running my first high-ticket event, OfferLab …   And I thought I'd tell you what it is… and why I know that it’s gonna get AMAZING results for people.   First, let me tell you why I LOVE live events sooo much!   EVENT MAGIC   There's something to good Live events that makes them extraordinary   If somebody's willing to schedule a time to come to a live event...   i.e.,   Get the babysitter   Take off work or their own business   Organize the flight and the hotel room   Take the time to show up   ....that's NOT the same kind of individual as someone who wants to download a member's area, and just consume content in their basement.   You know what I'm saying?   It's just NOT the same kind of person.   The more workshop style events are the ones that I appreciate going to the most.   I don't just want to be spoken at...   Even OfferMind is not just a ‘let's just listen to Stephen speak for three days event,’ I hate that.   I'm there to network... but it's NOT why I go.   I'm there to learn…  but I'm NOT there to be spoken at.   I really wanna do things at events that are hard to pull off on my own or that would take me a huge amount of time or money to learn on my own.   I think this workshop-style approach was part of the reason why FHAT was so successful back in the day.   THE FHAT EFFECT!   The FHAT events were small groups of 60-ish people.   It was an expensive room - people would pay 15 to 30 grand for three days.   First, Russell ran the event... and then eventually, I had the privilege and the honor of running it for him.   So people would work with me during the day and then Russell would do spot training in the evening.   It was a really powerful event.   Eventually, I began to notice this weird phenomenon, ( I didn't expect this at all), but without fail, the fastest success stories ALWAYS came from people in the FHAT event.   I'm sure there were anomalies, but that was the general pattern.   That was a powerful lesson for me because I started realizing ‘the role of the event.’   A lot of people were already successful... or they were brand new and serious…   But I think one of the reasons why the FHAT success rate was so high had less to do with whether someone was already successful… and MORE to do with *INTENT*   It was the reason why they showed up in the room.   The FHAT Event was fast, furious and very focused... it was a workshop style three straight days... and by the end, people had tangible results:     “Sweet, I got my sales message.”       “Awesome, I got my offer.”       “Cool, here's my funnel.”     And for what we didn't get done there was a ton of easy pre-built things for them to use... . We specifically focused on all the things that are very hard  to do on your own. THE DEATH OF FHAT   The FHAT event doesn't run anymore... and here's been this hole in my heart ever since.   I can’t bring the FHAT event back because it's NOT my event (it's a ClickFunnels/ Russell Brunson event), but I've always wanted to have a similar event of my own…   But I wanted to bring it back in a very different way…   I’m talkin’ Larsen style 2.0.   INTRODUCING OFFERLAB...   OfferLab is happening on May 23rd, 24th, and 25th - it's something I'm only doing twice a year - so far, I don't see a reason to do it more than that.   At its core, OfferLab is a workshop event.   Now, I know that's nothing new... but stay with me ;-)   OFFERLAB DAY#1:   After the first Funnel Hackathon event, Russell and I realized that people needed to go through a whole bunch of stuff before they showed up to the event…   Otherwise, we just ended up re-teaching all the stuff that was in the member's area.   I don't want to do that.   Why would you come to an event where I'm just gonna teach you the same stuff that you had inside of a members area?   Sooo…   Day #1 is a recap and a spot-check - people already gone through an in-depth 90-page workbook.   The last thing anyone needs is MORE content - so the workbook is focused teachings with specific outputs that build upon each other.   I want to check that people know:   Who they’re selling to   What they’re selling   The core problem they solve   Their core offer   It’s a lot of the foundation pieces that most people skip when they're doing any kind of offer creation.   I'm finding that I can't teach offer creation without going into market selection.   I don't know how it works otherwise? I don't know how to do it without that key piece.   The first thing I need to go through is market selection. Before I even think about:   An Offer   A Sales Message   The Funnel   How to launch   ... ahead of time, I need to know the market selection and positioning.   It’s a much broader, high level, 30,000 view that massively affects the kind of   Offer I build   launch campaign I run   I need to know all that other stuff, but it comes after I discover market selection and positioning.   So Day #1 is about; it's market selection, and we go through what the core problem is… It's aggressive... and we go late into the night, but at the end of  Day #1, everyone is gonna be very clear on:   What market they serve   The red ocean they're coming out of   Their blue ocean and the scaffolding to build it   The core problem that they solve (most people can't even name the problem they're solving in their business. Baffling, right?)   The core offer and how to build it and likely it will be built.   But it gets EVEN Cooler!   GETTING RESULTS   I started thinking, “Okay, but a lot of people run events like that...   “I'm Steve Larsen, baby! How can I make this different to what everyone else does?”   So we did a little brainstorming session…   I started to think about where people got stuck at the FHAT event…   We’d help people to:   Build their webinar slides - which was so cool. I mean, it was so unique.   Give 'em things for the funnel   Put together their offer   Think through a lot of their positioning inside of the market.   BUT…   One of the things I noticed that people struggled with after they had those things - was when the rubber meets the road at the launch…     At that point, most people can't just push that baby outta the door…   … which leads me to Day #2!   OFFERLAB DAY#2   Day #2 is all about Lucrative Launch Campaigns...   I'm specifically focusing on the most lucrative styles of launch campaigns that I see over and over again, regardless of what they sell/ industry/ product/ price point/ online/ or offline…   What are the launches that pretty much always GUARANTEE a win?   I love Jeff Walker, he has ‘Launch’... but that's teaching one specific style of launch.   The book Ask by Ryan Levesque, (love the book), that's really one style of launch too.   Those are great ways to launch, but there are lots of other ways too.   I just used a bunch of different launches myself…   So on Day #2, I'm gonna teach launch strategies - ‘now that you know the core of your business, who gives a crap unless you can cash flow on it.’   Cash isn't king, cash flow is king.   So taking the core offer that they’ve built - what's the quickest way to cash? That's all I care about now!   Now it's time to make money. Right now, of the 30-ish people coming to OfferLab - about half are new and about half have an existing business.   That's the beauty of what  I've chosen to teach…   It's NOT just for somebody who is a killer with an existing business -  it's for EVERYONE. LUCRATIVE LAUNCH TO EVERGREEN There are two different types of campaigns…   The Launch Campaign   The Evergreen Campaign   Most people run straight to the Evergreen Campaign and just turn on Facebook ads.   There's nothing wrong with that, however, you stumble over a ton of cash if you skip the Launch Campaign - they're very different creatures.   So on Day #2, we cover…   Here's how to have a lucrative launch campaign Easy ways to turn on Evergreen-style campaigns.   MY CONTENT MACHINE   However…   The thing I'm most excited about on Day #2 is the insane deep dive on my content machine. … there's a lot to it.   There's far more to my content machine than, ‘let's just repurpose this stuff and publish it all over the place.’   If you guys really watch what I'm doing with content...(it makes me sound conceited)... it's freakin' cool.   I'm gonna go into insane depths about my content machine and actually help people to create their own…   I understand that a lot of people are gonna be scared to publish. I get it - I was too.   I know a lot of people are gonna be scared to repurpose... I get it.   I know a lot of 'em are gonna be like, “...but Stephen, you're spending 20 grand a month on your content machine. Do I have to do that?”   *NO YOU DON’T*   We can help everyone implement  - no matter where they are...   Now, this is as far as I thought through when I first started selling this program, but I was like, ‘...it lacks a certain pizzazz.’ RED TEAM/ BLUE TEAMI think one of the best things anyone can do with their offer is to play devil's advocate.   It’s time to look at your business and ask:     “Why does my business suck?”       “What are the things that can be improved?”     I never look at my business like it's perfect -  there's always something wrong with the baby, right?   I look in my business and ask:   What’s not good?   Why would I NOT buy my own thing?   What’s lacking sexiness?”   That's one of my secret weapons.   I Red Team/ Blue Team my stuff all the time - I didn't realize that's what it was called until I heard Tim Ferriss say that in an interview once. In the army, we'd call it War-Gaming - one side attacks while the other defends.   You go as hard as you can at each other...   It's interesting what you learn when you Red team/ Blue team your stuff -     There’s a similar scenario that comes from the coding world as well:   I'm gonna try to hack your stuff   I'm gonna try and defend it   ...who wins?   CREATING INSIGHTOne of my favorite things is to put headphones on and listen to a playlist I have called Insight Music - I just walk around thinking…   I like to brainstorm; there's not necessarily a topic. It's one of my favorite things on the entire planet to do.   I can't wait until I have more business structures built inside of my company so I'm doing that all the time. That's where my zone of genius comes out.   Anyway, I did that for OfferLab - I was like, “What else could we do?”   … and then it came to me!   The thing I hate about most events is that when they’re finished I can't say, ‘This is what the event helped me to create.’   A lot of times, I don't know what the outcomes from me having gone to the event are?   That was my biggest fear with OfferMind.   I believe that one of the reasons why OfferMind has been so successful already was because I focused on what you’d be equipped with when you leave.   I want you to be able to say:   “This is what happened.”     “This is what I've done.”       “This is why things are different.”       “The common denominator just changed.”       “Things actually upgraded.”       All ships rose because I went to that event.”     … and I definitely want that for OfferLab too.   So I was thinking about how to create an event that people walk away from saying:   “This is what I did. This is why it was all worth it?” So what we decided to add Day #3…   OFFERLAB DAY #3   It was ALWAYS frustrating to me whenever I'd see some successful guru something achieving. I'd be like, “Well, of course, they can do that, they have…   A List   A video person that's awesome.   Thousands of dollars to spend on awesome headshots.   I felt so outclassed. I couldn't function, I couldn't perform or compete in this space…   It was a false belief, but it was my belief.   ...and maybe you've been there?   If you're like, “Well, I can't compete because it's Steve Larsen.”   Man, I wasn't Steve Larsen until two and a half years ago.   … so I get it!   So what could I do? How could I arm people to overcome that limitation?   If the whole goal of OfferLab is to increase the value of one's core offer or help build a core offer - what can I give them inside of their core offer that’ll be a massive, huge accelerant?   Does the sale depend on a logo? No, but what if I helped them get one?   Does the sale depend on professional headshots? Absolutely not, but what if I was to help them get that?   It's cool to have the nice splash graphic, even though it's NOT why they buy - it does help.   So I've been listing a bunch of cool assets   … they are NOT the reason the sale happens but they are still assets.   It's still nice to have a cool logo - even though it's not what cause the sale.   So there are all these assets that I felt outclassed because I didn't have; what if day three was asset day?   So that's what we're doing…   ASSET DAY   I went through all the people who do my...   Headshots   Videos   Logos   Motion graphics   Images   A lot of design styled stuff   … all the stuff that makes this Core Offer come alive.   We're putting everyone into a limo, (I can't remember what kind it is, but it's BIG) and driving them to see all these people.   I grew up in Denver, Colorado; I would never have guessed that Boise, Idaho has this much tech... but it really does.   ClickBank is here... Bodybuilding.com is here... ClickFunnels, obviously - it’s a very entrepreneurial space.   I'm not gonna lie, I was like, “Boise, Idaho? I had potatoes yesterday.” I had no idea...   A lot of the times I'd be watching Russell create assets and before that, I didn't even know that I should think about having someone to do that for me...   It’s been cool is to list out all the assets that I see most new entrepreneurs or existing entrepreneurs want.   And even though it's NOT the thing that makes the sale -  a lot of times it's what gives the new one's confidence.   So for the first half of the day, I'm actually gonna take people to…   Get their headshot   Tell their origin story on a beautiful camera   Get their logo done   Have a splash graphic done   … all the assets that really help the core offer.   It's less about making it sell, (I didn't have any of that crap beforehand), and more about confidence for the entrepreneur, whether they're new or existing.   MEET MY CONTENT TEAM…   Then I was like, “Okay, how can we make it even sexier? One more step of awesome.”   When I was studying to become an officer in the army, a very common style of training was the round robin.   Station #1: you're gonna learn grenade throwing.   Station #2: you're gonna practice buddy-bounding, (one guy shoots,  you run forward, and then you shoot to keep him forward).   Station #3: you're gonna focus on how to call for Medivac.   They're only 15-20 minutes stations, but in two or three hours, you get this baptism in each one skill set.   Then the next week, you did the same thing until you got better and better.   I was like, what if we did something similar?   So I invited my entire Content Team to come and round-robin for 15-minute fast spot-check coaching session  - it's like speed dating.   That's a freakin' massive deal!   They will look at your content and say, “This is the reason why your Instagram isn't growing.” BOOM!   ...then you get back up and you go to the next person and they look at your ad account or at your platform...   “Hey, this is the obvious sore thumb - just change that.”   How sick would that be!   MY HERO TEAM   Then I thought…   “What if I had my hero team come in?”   So you have NOT just the content team, but the actual people who help me set up other aspects of the business.   The people who...   Spot-check systems in my business   Run my finances   When I first started in this game I felt like  “I'm not gonna make it. I don't know who the best of the best is?”   That was my thing.   I was moving forward, but my biggest hang up the majority of the time was, “I don't have money but I have time, dude. What am I supposed to do? I don’t know who to ask?”   Anyways, how cool would it be to have my…   Facebook ads person   Business systems person   Financial people   They do all that stuff for me... 'cause they love it, and I don't! That's great, right!   So now there’s a round robin with my content machine and my hero team as well.   It just keeps going….. it's freakin' awesome!   THE OFFERLAB LOWDOWN…   Here’s how I set stuff out for OfferLab...   You need all the stuff on Day #1 and Day #2   You don't need a Day #3 without  #1 and #2.   You especially don't need a Day #2 or #3 without  Day #1.   Day #1 is where you figure out…   What the heck you're selling?   Who you're selling it to?   Why they want it?   The core offer that you're doing...   The core of your entire business...   Don't even worry about anything else in your value ladder until you've got that - until it's proven - until people are buying it CONSISTENTLY.   You're not the business... you're not the funnel.   *DON’T MOVE ON*   Then you go onto Day #2 - which is very much bringing it to market.     How do you actually get cash?       How does it sustain those Evergreen models?     Really what keeps a blue ocean and a new product alive is content - so if you're not publishing, no wonder you're dumping so much money into ads!   You gotta publish.   So I'm gonna go deep into that and help them actually design a content machine, both starter and eventually the one you're going to grow into.   Finally, Day #3 is Asset Day:   Let's get all the assets together to help make that core offer alive so it can live and breath.   You want people to see it and be, “Oh my gosh!”   I don't care what you’re selling, you still need a lot of the same things regardless of what you're selling.   On top of that, spot-check coaching from the who's who inside my personal Rolodex.   This is happening on Thursday, Friday, Saturday - there's no room already -  you need to come through the six weeks ahead of time…   That's why I'm doing this episode.   The next one will not be for a couple of months, but honestly, if you're brand new, that is a blessing…   It gives you a chance to go through everything.   We focus on it week by week. I'm on weekly coaching. I have other people come in looking at your funnels, looking at your offers.   I have people coming in holding your feet to the fire, “Did you get that asset done? Did you get this output figured out?”   It's not a cheap program for me to run, but it's highly effective... and it was after the FHAT Event that I decided, “I want my own style of that event.”   Very few things on this planet have ever got that level of results for the customer than a well thought out live event.   … and that's why I'm doing OfferLab this way!   So, guys, I'd love to have you come to OfferLab.   Go to myofferlab.com   It’s NOT  offerlab.com because the guy who was selling offerlab.com wanted soooo much money - it was ridiculous!   I was just like, “No, I'll just put a ‘my’ in front of it, and buy it for 12 bucks!   So go to myofferlab.com to jump on the phone with us and we'll look through your business and see if you're a good fit.   It's not a joke, it's a real application!   Anyways, love to have you come to the next OfferLab, (which won't be for a couple of months, but now you know),  go to myofferlab.com.   Hey,   I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.   I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make.   I've felt completely paralyzed by that in the past, and it sucks.   I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.   #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.   #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.   Well, until now I've never had a system or product in my own business to help you build yours.   Now, I'm finally able to be public about all this...   If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.   The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business.   You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

I'm frequently asked how I found my 'big idea'. Here are some helpful things to consider that should help you land something that you love AND that’s lucrative...   Let me ask you a question...   Are you:   Struggling to identify what you should sell? Trying to validate what you're about to sell?   If you answer ‘YES’ to either of these questions, then grab a notepad and pen... because this could be one of the MOST powerful lessons you’ll EVER learn, so take notes.   What I’m about to teach you is the EXACT opposites what I learned in college.   I’ll probably ruffle some feathers by saying what I’m about to say, but whatever…   You’re also gonna get a sneak peek into my Core Problem Planner.   YOUR BIG IDEA   So what is your BIG IDEA... and how do you find it?   Your BIG IDEA is the one thing that represents the core of an entire business.   The mistake that most people make is that they try to create the problem and then provide the solution.   This was what I was taught at college... and many infomercials are created this way too.   I'm NOT saying it doesn't work, but I'd rather find a group of people who already have a problem.   IT’S SO MUCH EASIER!   You find what problems your red ocean is suffering from already, then you solve a legitimate problem.   So…   Q: How do I come up with my one BIG IDEA? A: I don't come up with it.   (… this was something that tripped me up for a long time.)   Instead: I go to an insanely competitive red ocean, (which is exactly the opposite that I was taught in college), and figure out the problems that they are ALREADY having. Then I rank the problems.   Something that I'll bring you guys through, in far more detailed than I did last OfferMind, is what I call The Core Problem Planner.   YOUR CORE PROBLEM Each one of your businesses should solve a core issue.   So I look at a red ocean to figure out what the problems they're already experiencing.   Remember…   I don't need to create the problem, it already exists.   Then I start ranking the problems against a series of criteria...   BECAUSE not all problems are:   Created equal. Understood by everybody in the red. Something people are willing to pay money for.   If you’re coming to OfferMind, (which I hope you are), this is the stuff I talked about with pictures, drawings, formulas, and maps.   Someone asked me, “Stephen, where all these formulas you’re forever talking about?”   THEY’RE AT OFFERMIND ... just dropping that out there ;-)   So come to OfferMind and you’ll learn:   What to look for in a red ocean. Which red ocean to choose. What an ocean is #period. What signs to look for when you pick a problem to solve. How to create a new offer. How you launch your offer to that red ocean.   It's very granular.   Theories are cool. I love teaching mindset stuff, (that's really my main role with the OFA Challenge).   ...but at the heart of it, I think some of that stuff gets fluffy.   I want:   Formulas Patterns Maps Blueprints   ... that's the stuff I get motivated over.   I'm a geek, man. I'm a geek, but geeks get paid! So whatever…   YOUR CORE OFFER   I love watching Shark Tank, not because I believe in VC funding, I like seeing the ideas people come up with.   ...but lots of times people have these ideas that *they* came up with.   *WRONG*   It shouldn't come from you!   The Core Problem Planner helps you identify the problems that are already being experienced in the red ocean.   Then you rank them according to several things:   How easy can I talk about the problem? (Not the product, the problem.)   You lead with the problem, not the solution.   This is the opposites of what I was taught in college.   So when it comes down to it...   I don't come up with the main idea. It shouldn't come from me. I'm not the one filling my own wallet. I'm not the one who's gonna be paying for this.   What I do is I go into the red ocean, and rank out all the problems... and based on a bunch of criteria, I find what I call The Core Problem.   Which means that my entire NEW…   Idea Blue ocean Opportunity   ... is NOW based on me solving that core problem.   The Core Offer solves The Core Problem.   I'm very methodical about the way I pull stuff out. Just coming up with ‘a good idea’ is too freakin' risky.   I'm an entrepreneur and I'm okay with risk... but I want it to be calculated.   So the thing I've come up with over the last two-three years is how to go identify and rank problem in the red ocean, then create what I call ‘The Core Offer.’   ... that’s what my book will be about, but OfferMind also goes into this stuff.   Day #1: I'm gonna teach this whole framework to you Day #2: We’ve got Russell and Dana Derricks are coming in. I'm talking with Myron Golden (I got a soft Yes, we're just trying to make sure dates are fine). I'm gonna try and get Mark Joyner and Bill Glazer. CREATING YOUR BIG IDEA   I have a very unique take on Offer Creation, but the ‘BIG IDEA’ is not something that I come up with on my own anymore...   The BIG IDEA is fueled by the problems that ALREADY EXIST in the red ocean.   I want to make sure that there’s a genuine problem before I go build a whole freakin' business around solving it.   The BIG IDEA doesn't come from me. It is fueled by those that I hope will buy it, and that makes it less risky.   It means…   I don't have to be a creative psycho genius. I just have to be a detective. I can just understand the frameworks.   It’s a 30,000-foot view.   BECOMING CATEGORY KING   I'm the category king of two different oceans right now. One was accidental, one totally on purpose.   However…   The thing that causes that Blue Ocean is an idea more than a product. The product just fulfills on the idea.   I don't create the problem.   I'm just gonna solve a legitimate problem in a highly competitive red ocean, which means:   A lot of people have that problem… and then, I solve that problem with an idea.   One of the things I've learned is that if I try to come up with the idea on my own, it's almost guaranteed to fail out of the gate.   It's far more risky.   I'm not saying it won't win. I'm saying the chances of it winning are smaller. The blue ocean doesn't exist until you create it by siphoning customers from the red.   ...but too many times this is what happens:   Imagine yourself on an island...You’ve got some knick-knacks. One day, you put all your knick-knacks in a cart and decide to sell them...   Q: Where are you gonna push your cart to sell your goods? A: Where the people already are!   Just because your product is new, it doesn't mean you go to a place that’s new and deserted to sell it.   … but that's what most people do, # no cash in that!   People don’t buy just because:   No one's doing what you’ve done You're different   *THAT’S STUPID*   You have to take your product and push it to where EVERYBODY is already… and it has to be something they actually WANT!   Does that make sense?   Your products don't necessarily need to be that new, but your offer, that's the new thing.   Truly, you could have tons of stuff that people have already sold, but you need to bundle them together as a NEW offer.   Then you sell to wherever there's the most foot traffic # the red ocean.   Your offer product will be blue, but you sell it to the red ocean. CREATING A BLUE OCEAN   Over time, your market changes from the red ocean where all the competition is, to the blue that you’ve created.   You have a new offer that's a brand new that has never existed and you're selling it to an existing marketplace...   But as people buy, you're pulling them (with an idea) over into a NEW blue ocean.   The new vehicle is almost more of an idea than a product. The product just fulfills on it.   As people start to buy, they get siphoned off over into a blue ocean.   So, let me ask you another question...   Q: Is it easier to sell to people who:   Have never bought from you before? Are already your customer?   A: Second money's always easier than the first money.   So as people are leaving the red, (and they're coming over to the blue), you start getting a little pocket of people who are your current buyers.   Whoo, my friend... therein, lies power!   The book Ready, Fire, Aim says that at the start of your business, your main purpose is to get a qualified mass of customers. Then eventually, you’ll want to sell something to your existing customer base that's MORE expensive.   What's cool about gaining a lot of customers quickly, is that it makes any subsequent offer or product that you drop out to them, highly likely to succeed right out of the gate…   ...because so many of your existing customers will purchase it.   Does that make sense?   I am NOT the creator of the blue oceans that I run. I'm the facilitator of the solution. BLUE OCEAN MESSAGING   Think about this:   I'm NOT a professional copywriter, and yet we make really good money.   How do I do that? A lot of you guys know I sell in the MLM space, right? It's real easy to get intense in that space.   Q: Why?   What is the vehicle everyone is convinced gives them success in MLM? What's the method that they are all taught? Talk to who?   A: “Talk to your friends and family.”   So... I'm the anti-red message.   I choose whatever problem that the majority are having… and I become the anti-red voice.   I've never been on a three-way call. I don't do hotel meetings.   … I don’t do any of that crap! I am very anti those methods in my messaging.   I’ve become the anti-red voice of the traditional method that MLM encourages. Q: Who does that call out?   A: It calls out those who are inside the red ocean and feeling the pain of the accepted methods.   When those people hear my message, they perk up and go:   “I didn't know there was another option!”   I don't need to sell people on MLM as a concept, they’ve already bought in… they just freakin’ hate the methods they’re using! HEAD TO HEAD WITH RUSSELL…?   Think about my offer creation stuff...   I sell to people in the ClickFunnels space because they're already sold on things like ClickFunnels.   They're voting with their wallets and not their mouths. However, in this case, I NOT the anti-ClickFunnels voice. Instead, I’m anti the methodology that most people use to get success with ClickFunnels.   I'm never gonna be anti-ClickFunnels. I never gonna throw rock at ClickFunnels. That would be STUPID (all caps).   My Offer Creation is complimentary, NOT competitive to ClickFunnels.   HOW TO CREATE A SUCCESSFUL BUSINESS   I've learned that my positioning, (in relation to vehicles, solutions, or products that already exist), is a higher signifier of my success than how good my product is.   That's sketchy stuff for me to say, and I’ll probably ruffle some professors feathers by saying that kind of thing.   But…   I’ve found that people frequently have FASTER AND MORE success when they position themselves in relation to the existing red ocean, rather than make a brand new, prolific product that’s never been seen before…   You can go prolific, but I've seen far more people create success with:   D / F level funnel building skills D / F level, right offer creation /sales message writing Terrible promotion Terrible on podcasting or whatever… A poor attractive character   … when they position themselves with an anti-red message that speaks to a pain point that the red ocean is already experiencing.   … because when the customer sees that message, they feel:   “Crap! I've been looking for a solution... I just didn't know which one I should choose!”   … and then the business who understands their pain becomes the obvious choice and solution!   The book Play Bigger talks about that quite a bit…   I lead with the problem, NOT the solution, and then it’s assumed that I have the BEST solution.   I lead with me understanding what the issues currently are... NOT with, “How can I create a problem so that they'll buy my solution?”   That SUCKS!   A lot of people teach and I'm very against it.   SO WHAT’S THE ALTERNATIVE?   OfferMind is extremely proven out methods and models for causing cash, regardless of price point, industry, or product.   It’ll get you so much closer to launching something that's good enough to make a lot of money than just coming up with something new.   When I'm creating the content for this kind of stuff, I literally walk through my bookshelves and think to myself:   What are the issues that everyone's experiencing? How can I help people identify a red ocean more? How can I help people know what to look for when they have found the red ocean? What is it that people need to understand about the red that fuels the blue? What is it about the blue that makes it so attractive for the Reds?   These are those kinds of questions that I look for.   I read the most geeky, boring, dry books that have ever been written on the face of this planet to try and figure out those answers for you.   I go into deep dives in my Bat cave. My whole floor becomes a studio.   I take out all these legal pad pieces of paper, (it's a lot of legal pads). I write down core ideas. I group them in the corners of the room. I'm studying and doing learning deep dives and remember things I learned at the foot of Russell.   I hate rah-rah... if you guys think I’m a motivational speaker, I'm so sorry, that means I’m failing.   I am NOT a motivational speaker. You might find a motivating, but I'm NOT a motivational speaker.   I don't know why, but for some reason, I gotta be honest with you guys, I used to make fun of live events a little bit.   I thought:   “Oh, they just want money”... or they just get in like this rah-rah state and crap like that.   ...and so I was a little bit of a skeptic.   But then I went to some live events, and I was like:   “That’s like I took two semesters of college and forced it into two days.”   I feel like it's actually how you take a year and force it into a day or two to quickly learn something that would usually take you A LOT of money and time and energy and effort.   I like to dive into patterns and that's kinda my unique ability. When I was in elementary school, I had a hard time knowing what I was good at., and it was an active conversation with my parents…   “Well, maybe you’d be kinda good at this?” “You know what.. it'd be really cool if you could go try this.”   … and I was like, “Yeah, I'm not that good at that.”   It’s not that I had to be good in order to continue pursuing something, but the thing that I kept trying to figure out was like:   “What is it that I actually do?”   *I'm the orchestrator*…   “I don't know how to play that instrument, but y'all want it, and I know someone who's probably good at fulfilling that. Boom! Why don't you come in here!”   ...that's way better. # geeks get paid   Hey,   I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.   I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday…   But you don't know what tweaks to make.   I've felt completely paralyzed by that in the past, and it sucks.   I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.   #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.   #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.   Well, until now I've never had a system or product in my own business to help you build yours.   Now, I'm finally able to be public about all this...   If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.   The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business.   You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

What is the Core Offer that we offer?

Easily, one of the biggest hurdles that people have to overcome right from the start is knowing what their business value will be.   Business value is measured in many ways, but starts with knowing the big problem you solve…   Today, I'm gonna teach you about My Core Problem Planner.   When I was young, I did a lot of backpacking with my Dad. He grew up on a farm and loves the outdoors, my whole family loves the outdoors.   We’d go camp out by creeks and streams and play in them. CANOEING AND GROWING BUSINESS Well, I remember coming back from one campout, I don't remember how we got on the topic, but my dad told me that MOST people will NOT actually do a lot of the things that they wanna do life because rather than go get them, they’ll wait for things to come to them…   It was a father-son moment that had a BIG impact on my brain. My Dad said:   “Look, Stephen, most people go through life as if they're in a canoe without a paddle. They're in a very slow moving river and because it's moving they feel progress in their life... and so they won't pick up the oar and start paddling.”   He told me:   “Most people will never pick up the oar that's already in the canoe and use it to start pushing in the direction they wanna to go.   Most people just wait for the current of life to take them different places. They will change because life is change, and they'll progress because life happens to them...   But very few are actually willing to pick up the freaking oar and do something with it.”   However, some people who DON’T even have an oar will get creative and grab a branch as they're floating down the river and break it off  and use it until they can find an oar or make one.”   That analogy has stuck in my head for a long time because it’s fascinating.   Very few people in this life are willing to actually pick up the oar and start moving.   ARE YOU PADDLING?   So when you think about the amount of competition that's out there, it's really it's NOT me versus EVERYONE. It's me versus the 20% of humanity who are actually trying to do stuff with their life… the people who are actually picking up the paddle!   Even then, MOST people don't understand anything about what I'm talking about...   So it's me versus maybe 10% of humanity... MOST of whom are NOT willing to experience the personal growth that's needed to actually launch stuff.   If you think about it this way, you’ll understand that the competition is really NOT very high... and that showing up is half the battle.   PLAY BIGGER?One of the biggest questions people ask when I'm coaching is:   “Stephen, I've got an idea... do you think this is the idea I should build a business around? Do you think this is where I should focus? I'm gonna go solve this. I'm gonna go do this. I'm gonna create this kinda value.”   The challenge is that we try to solve too many things at once.   The best businesses solve one major problem... and that's it.   One of my favorite books is called Play Bigger. It teaches that it's not about going out and saying I have the best solution, 'cause everybody's saying that…   It's about going out and saying, I can describe the problem that you are experiencing the best.   You lead with the problem NOT the solution.   If you watch a lot of the things that I do, that’s what I do. I read that book, and I was like, “What's up!”   It's all about being able to evangelize the problem that you solve and being able to describe it better than everybody else.   The book teaches that if you’re gonna create a business, you need to be able to articulate and teach the problem better than anyone else who's your competitor.   I love that book and a lot of you guys will probably go read it now ;-)   THE THIRD-GRADE PROBLEM   The basic premise of Play Bigger is that whoever articulates the problem the best; it's also assumed that that person has the best solution.   So if you're like, “Man, Stephen I'm gonna go solve a problem. I'm gonna go do this... I'm gonna do that…”     I DON’T CARE ABOUT THE SOLUTION!   I need you to look me in the eye and say, “Stephen, this is the problem that I'm solving,” and you need to be able to explain it so a third grader would be able to understand. *SERIOUSLY*   In the Army, they taught everything at a third-grade level... which was mind-numbing sometimes.. because that's the average education level of most people.    So, here’s what you need to do…   You need to be able to articulate at a third-grade level, the one problem that your business solves better than the rest of your competition BEFORE you ever even get into the solution!   *HEAR ME* I didn't say two problems, or three...ONE PROBLEM.   “Here’s what I solve... and this is the actual problem.”   NOT the solution, THE issue. You don’t need to worry about your stack,(“First you're gonna get this and this and this….” ), I'm not even talking about any of that.   That stuff will almost nearly take care of itself if you’re the best at describing the problem to a market.   WHAT’S YOUR CORE PROBLEM?   During the last OfferMind, one of the major things I wanted people to be able to work on was the core problem that they solve.   If you go to OfferMind.com you can join the waiting list for the next one. We're still figuring out a few of the dates, but I'd love to see you there. I'm trying to get some very famous people to keynote, and we're just playing with some dates. There's a great book I love called Rework. It teaches:   Can you have a hotdog stand without relish? Yeah, absolutely.   Can you have a hotdog stand without sodas and drinks? Absolutely!   You can (technically) have a hotdog stand without hotdog buns.   BUT…   You can't have a hotdog stand without a hotdog... right?     If you're thinking, “...where's this going?”   What I love about this example is that it teaches that there’s:   A core to every single one of our businesses and we must be able to know what that core is.   You need to be able to say:   “Hey, look, I'm gonna focus 80% of my attention on the core revenue generating activity in my business.”   ...But that means NOTHING if it’s NOT solving the core problem.   THAT’S WHY I CALL IT YOUR CORE OFFER.   Some people call it the purple offer, (I called it that for a little bit too), but the real name I’ve given it is “Your Core Offer.”   THE CORE OF YOUR BUSINESS   Here it is… A Core Problem = which you should be able to articulate better than EVERYBODY else.   A Core Solution = the actual core of your offer.   These two separate things are the core of your business. The rest of the things in the value ladder are expansions and contractions on the exact same idea.   I want you guys to think through your core problem.   I’m gonna walk you through my process as I did it at  OfferMind. Grab a pen and paper because I’m gonna help you find:   The ONE problem to build your business around. The ONE problem to lead within your marketing message.     HOW TO FIND YOUR CORE OFFER   It's not that you can't help in other areas, but there's one core problem you need to solve. *Just one*   I'm gonna list out all these problems.   I'm gonna rank them on how well can I evangelize that problem.   What is the likely revenue of that problem if I solve it?   How many customers are there likely to be from that red ocean who'd be interested in coming over to a blue if I was to articulate that problem the best?   Are people seeing this problem easily? (If they aren’t, that's not a bad thing... you can't unsee a problem once I've seen it.)   FOR EXAMPLE:   I didn't realize how much of a problem it was to go pick up food until Ubereats came out. You know what I'm saying? (That's one of the stories in Play Bigger)   I didn't realize how much of an issue it was for me to have to stand out on a sidewalk and raise my hand out for a taxi until Uber came out.   Uber articulated the problem that we didn't know we had.   That's one of the major keys to choosing the core problem that you solve.   What I'm trying to do is help you understand that there are a few key pillars that will give you clarity in your business... so that you can move forward and say:   This is what I solve.   This is the problem.   This is the core of my business.   I know exactly who I'm talking to and who I'm NOT talking to.   These are the price points that they love.   So that you can actually have a successful business.   I spent the first several years running around trying stuff like a headless chicken. I couldn't tell you what I did...   I couldn't tell you what problem I was solving. There was just crazy noise!   If you don't know the problem you're solving … if you don't know what model you're following ... and if you're not finding ways to increase your speed...   That’s the formula for noise in your head. THE INNOVATOR’S DILEMMA   There’s a book called The Innovator's Dilemma which says:   Markets that do not exist cannot be analyzed.   If I'm creating a blue ocean, how can I design every element of a blue ocean? I can't. It doesn't exist!   So when people are like, “I'm gonna make this. I'm gonna make this. My new opportunities gonna be this. My product’s this. My business is gonna be this.”   I’m like, “You're guessing. YOU don't represent your market.”   Suppliers and customers must discover them together.   So there's an element of design by listening to the market, and there's an element of this of doing it on your own.   DISCOVERING THE UNKNOWABLE   You can't know how to make a blue out of your own head. That's why I say that you’ve gotta understand this is way easier when you just take the decision making out of your own head and get past your opinions.   Not only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable.   If it’s based on your own opinion, don't sell it.   You’ve gotta understand the core problem that you solve.   If you can articulate the problem well, then people assume that you know how to solve it.   SO…   An Innovator's Dilemma: Design the core offer with the customer.  I'm NOT gonna design it on my own. I’ll design the offer with the customer.   Play Bigger says: Articulate the problem better than anyone else and it's assumed you have the best solution.   You can use these two principles to help build your Blue Ocean Scaffolding.   Let me introduce you to…   THE CORE PROBLEM PLANNER   First, I need you to understand that there is a core problem that you will be solving.   There are multiple kinds of offer creation. Most people know me for my purple offer creation method, but there are actually several ways to create an offer…   But the one everyone should be focusing on first is what I call The Core Offer. It’s an offer creation method where you bring your dream customers along with you, and they help you make and birth a blue ocean.   In order to make a Core Offer, we need to solve a Core Problem.   The journey starts with YOU understanding the problem that you solve.   To do this, I use my Core Problem Planner:   Until you understand what you're solving it doesn't matter what you create.   If you’re intimately understanding the person's brain and the objections that they have. (Vehicle, Internal External), then you'll start to see the problems.   You'll know it’s a problem because it'll be a problem. However...   Not all problems are created equal.   RANKING PROBLEMS   You use the Core Problem Planner to help you rank problems. At this stage, I'm looking for a problem that fits several criteria and this is one of the easiest ways for you to actually create a Blue Ocean.   Don't try and solve every problem your customers have. You're gonna die…   I'm NOT trying to solve all problems. I'm trying to solve a core problem with a core offer.   We're gonna figure out the core problem and make an offer and a solution just for that ONE problem.   Here’s how it works:   STAGE #1: LIST PROBLEMS   Does your dream red ocean customer have a problem with (identify your own problems here):   Traffic.   The actual Funnel.   The Offer.   Marketing.   Publishing. When you’ve identified those problems, i.e,   The red ocean sucks at this...   The red ocean problem is...   The red ocean customer can't …   You move on to…   STAGE #2: THE CORE SOLUTION   Start brainstorming how could you solve those problems?   Figure out creative ways that you could actually, truly solve those problems. This is how I figure out what to make... and what’s secure and lucrative at the same time.   STAGE #3: EVANGELIZE THE PROBLEM   Third row down, I'm ranking my ability to evangelize the problem.   This is a core piece moving forward…   If you have a hard time explaining the problem that you solve, people are NOT gonna assume you have the solution.   So I wanna rank which of the red ocean problems I discovered is the easiest for me to evangelize about… that could be on my podcast or when I'm talking to people.   If I'm being interviewed by other people and they're like, “What is it you do?” And I'm like, “BAM!” That's exactly it.   I'm looking for something that's easy for me to put on a banner, or put on a T-shirt.   Because *REMEMBER*…   NOT all problems are created equal. I'm not trying to solve all the problems; just the one core true legitimate issue that they have that matches my ability to actually go and evangelize about it.   STAGE #4: HEALTH/ WEALTH/ RELATIONSHIPS?   Moving to the final row, I'm looking to see if solving my Core Problem will deliver Health, Wealth, or Relationships in a BIG way.   Health, Wealth, or Relationships is the product. My product's NOT the product. Health, Wealth or Relationships are the things that your dream customer actually want the most. THE MAGIC COMBINATION   In order to pick the ONE the Red Ocean Problem that I’m gonna solve, I look for the cool combination of:   Solving the problem   My ability to evangelize about the it.   Delivers health/wealth/happiness in a BIG way   I'm looking for a core problem to solve that hits these multiple criteria. For years, I walked around thinking, “What do I sell? What do I sell? What do I sell? What do I sell?”   Then I switched to, “Who do I wanna serve? Who do I wanna serve? Who do I wanna serve? Who do I wanna serve?”   Then it was what are the problems? Like “Whoa, they have a lot of problems.”   I was like which problem do I wanna go attack? Which problem do I wanna attach myself to?   But now I know that NOT all problems are created equal, so then this is how I actually started figuring out what’d be good for me to sell.   Until Next Time… Viva Capitalist Pigs!   The biggest question I struggled with for years and easily the biggest question I'm asked by the thousands of people I've coached in this process is, “Stephen, what should I sell?”   If you've been listening to my podcast you have probably had that question, right?   After thousands of coaching students and sheer obsession in the game, I started noticing that there was a strong but untaught pattern of how I was selling successfully and over and over again.   It honestly took me about 17 business tries or failures honestly to figure this out and to get one right. Since then though, they've pretty much all been winners. So what changed?   What changed? I learned the pattern. I learned the framework.   Secretly for the last nine months, I've been working to document my process and refine it even further... and it's worked very well.   My book will teach you how to design the core offer of your business and a winning sales message that sells it.   Did you hear what I just said?   That's a huge claim and I totally get it, but this will help you actually figure out what you sell and how to sell it.   It's a process I've been using now for about three years for myself and my students.   If you wanna learn the framework, this pattern, the formula for yourself, go get my book at yourcoreoffer.com. It's free, just cover the shipping, at yourcoreoffer.com.

This episode will tell you about the importance of your core offer, how to find it and why it must be focused on.

If there are three things you'll hear me say over and over it's that every business needs a sales funnel, your core offer better be irresistible and that Ross and Rachel were definitely on a break. BizNinja.com

In (part 2 of 2) of this series, Ken and Debbie continue reviewing the blueprint for developing and integrating your CORE offer (i.e., "Your BIG $ product or service) with your Facebook marketing funnel. Ken and Debbie cover advanced methodologies for using your Facebook business group ... to sell more trip wire, one-time-offer and CORE offer products and services. NOTE: This episode is ADVANCED and designed for consultants and professionals with a higher-than-average marketing accumen.

Click above to listen in iTunes... The curse and blessing of an entrepreneur is SO much opportunity. Remember your basics though... Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio. Where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. You know it's funny when I record these now, after I do my little intro and I put my intro music in there, I tend to in my mind go, "DeeneeneeneeDee LeDenDenDeDenLenee De". And I start singing along with the actual, even though I haven't even put it in yet. It's just what's in my head. Hey guys, hopefully the mic quality is okay here for you. I just barely got a boom mic which is crazy. I got my desk set up in my home office. I've got whiteboards all over the place. I finally have ... when I was growing up, I had, uhm, and I'm trying to bring this back ... but when I was growing up, anytime, there was like a quote or something inspiring, or something like cool nugget, even in high school I did this, I would write it down on a piece of paper and I would thumbtack it to the wall. And I did this for a really, really long time. And there would be anything from business quotes to religious stuff to just inspirational things. It was all about like success-driven quotes, you know, from really cool successful people. And my wall was littered with it, almost to the point where there was no gaps. There were some gaps, but it was so, so close, you barely could see any wall. And I kind of set up my home office up the same way a little bit. I've got two bookshelves. I'm still finding all the books in our boxes as we've been moving in this new house which has been awesome. I've got the sweet desk which is super cool. I've got whiteboards, like I said, all over the place. But what I did is I left this huge area in front of me and to the sides of me, totally open, because I really want to bring back my quotes on the wall. I enjoy doing that a lot. And it was a cool because I kept things top of mine. Like one of them I've got right here. I think I've talked about this one on the podcast, but this is a cool one, it's from a book called, How The World Sees Me. Number one, "The world doesn't change for people who sort of care." Number two, You don't know learn how to be fascinating. You unlearn boring. You don't know what I mean. We're already fascinating by, by," ... Anyway, just tons of quotes all over the place. "To become successful don't change who you are, become more of who you are." "And highlight your differences," ... and things like that. I put stuff like that all over my walls, and I love it. So, I've got a ton of room here. I'm super excited to jump out and keep filling my walls all over the place. What's kind of weird for me right now is usually I'm podcasting either into my phone or into my mic or whatever it is, and right now I'm look at a wall. So I'm going to have to get used to this. You guys, I want to say a cool little success story out here. So when this podcast first started, I was super nervous. You guys may not believe that, but I was actually legitimately scared. I was nervous to get out there and put my voice out there. I was like, "Do I know enough?" "Have I done enough things in my life?" Is anyone actually going to listen to this thing?" And huge fears, and I remember, I think I was kind of distracting myself, preparing lots of podcasts, or putting things together, or thinking that the logo was super important, or thinking ... you know what I mean? And I was distracting myself. I finally got to this point where I was, "Okay, I got to launch this thing, right. All right, I just got to do this." And I launched it. And when I first launched the podcast, there was, I don't know, maybe like fifty people who saw the first episode. And I was emailing the list that I had at the time. It wasn't small, but it was a new channel. And it was just fifty people that saw the first one, and then there was like eleven hundred downloads the first month. I was like, "Cool!" Eleven hundred downloads the first month of the podcast, I was like, that's really awesome. Second month I think was fourteen hundred. Third month I think broke two thousand. And it kind of just started scaling. Guys, there has been four thousand episodes, I just looked at the stats, four thousand downloads in the last two days. Okay. This podcast is getting ranked like crazy, and I just wanted to thank you guys for being listeners. I appreciate it. I even met a handful of you guys again today. Pretty much every day, either a listener is reaching out, or I'm getting to meet you, or whatever it is. I just wanted to thank you guys. I think it's really really cool. I had no idea that it would get this big. As a has-been, you know respectively, I was through this way bigger podcast than that, but it's just really fun to see that and hear stories of people saying, "I did what you said on the podcast and it's been so freaking cool!" "And I went out there and I did it and it changed my life.". Like those stories, gosh, it just gets me so excited. I know that a lot of people probably think that I'm crazy what I'm doing here, but whatever, I don't care. My whole goal this podcast is to share with you cool Sales Funnel stories, and strategies and tactics, and little tips and tricks, and things like that. The things that I'm doing is as I move down my Sales Funnel path as well. And I'm just really thankful for you guys. Anyways, didn't mean to take five minutes on that, but I just wanted to say that. So, hey, I just had a pretty cool experience. So I began, you guys know I got my start with the online business, doing door-to-door sales, which actually might surprise a lot of you. As you guys know, for those of you, who I guess, haven't heard that story. Go back and listen to it. If you just start from the beginning I kind of tell that story. But I started noticing, right, that there were these people who are already planning on spending money on pest control, that's what I was selling door-to-door, and I did that for two summers. First was security, and then I did pest control after that. There were people who already wanted it, right. They were calling billboards. They were calling ads. They were seeking for information. And I was out there and I trying to convince people who were not planning on not spending money to try and spend money. And I was like, oh my gosh, this is so much harder, right. So, I laughed a little bit because, what was it, like two days ago, you know we've been doing a whole bunch of yard work, we've been getting the house set up, it's been a whole lot of fun, we're totally playing house, it's been awesome. You know we were in an apartment for five and a half years, and now we're finally getting to move into this house, and it's been great. But, there was a ring on our doorbell. I looked through the little viewfinder that we have there, which is supercool to have that. I don't know how that thing works. It's like a picture. Anyway, I was looking out there and this guy was standing off probably about six or seven paces out. And he had his head down. He had a hat on. And he was turned sideways a little bit. He looked like he was looking at some little pamphlet. And there was something on his phone, or something like that. And right off the bat, I knew exactly what this guy was doing because that was my move. I did that all the time. I opened the door and he turned around and he goes, "Hey, just wanted you to know we're taking care of your neighbors, and just wanted to see if you guys wanted to, you know, something like half off over here." And like no other explanation... I was like, my gosh, that was my pitch. Like the guy's using my pitch. Not that I wrote it, but I was like, he's doing the exact same pitch. And I could not keep the stupid smile off my face. I know it threw him off a little bit because my wife looked around the corner, and she went back and she's just smiling all goofy big. And my sister was still living with us for a little bit of the time there, and she smiled and was walking off. And he's like, he didn't say anything, but his face said everything, you know, he's like, what the heck is going on here? And I couldn't keep the stupid smile, I was like, yeah okay. I was trying to play hard. But, I love being sold and I like buying stuff, because I love the sales process. You know, like please continue to bring me through the sales process because it's just fun to have that. So, I played with him a little bit, actually quite a bit. And I was asking him questions, and he got me out of the house, which is what you're supposed to do. You're supposed to change the selling environment. You know think about that with an online term. It's what I always tell people, if you can, when you're selling high ticket stuff, like call on the phone 'cause it changes the selling environment. People aren't hiding behind the computers. And he's changing the selling environment, and I was walking around the house, and he's pointing stuff out. And I was okay, yeah, yeah, yeah. Like I knew the pitch really well. I was the number two first year seller for a little while at the company I was working at. And it was awesome. I was killing it. I was making great money as a door-to-door sales guy. But I mean he was doing all the tricks, like turning sideways, you know, and he would ... I'd say, "no I don't want, I don't want, no thanks." In truth, I totally wanted it. I just wanted to say no to him as many times as I could to see what he would say. Because we have bugs all over the place. Like we got a big yard now. We've got this awesome waterfall in our backyard. We've got a pretty nice house. Especially for a first house, it's not normal. And I'm aware of that. I feel super blessed and very thankful for that. I've got a few products that are selling really really well. And anyway, whatever. But we got a big house, you know for a first house, it's pretty big. We've got several rooms that are just empty here still and we've seen bugs, you know there's trees and stuff all over the place, and it's awesome. And we really really liked it. And it's been fun to be screaming with my little girls, my two little ones, playing around and running around with them, and know that no one's below us or above us, you know, in apartment life. But anyway, now he's all over the place. And I kept saying no, and then he would like sidestep it and hit me with this other side thing. And I was like, "Is this your first year doing this?" He's like, "Oh, you know, yeah I'm not that good." And I was like, "Okay well what if I wanted to call you, I don't know." So he handed me this card, and I was like "Cool, which number is yours." He's like, "Call that second one that top one's my manager." And in my mind I was like, this guy is totally the manager and this is not his first year. Like he is doing this so well, he clearly is very good. And if you sell like one or two things a day in pest control, like you're killing it. You're going to make a huge amount of money by the end of the summer. You know the guys that make three or four sales a day, that's more money than people make in a year, and they do that in a summer, which is why it's so appealing, you know what I mean. Anyways, so I called him out on it, I was like "Dude, come one." And I was like, "Dude. Come on." I sold pest control, and I was pretty good at it. And this is not your first year. And he goes, "No.". And I go, you are the manager aren't you, and he goes, "Yeah.". And I start calling him out on his bluffs. I was like, "Dude, I love that objection I gave you and you sidestepped it." And it was cool because he and I got to sit back, and we started dissecting kind of the way he pitched me. And I was like, "Dude, what I would do, ask more questions when I come out. You hit me so hard. If I didn't know you were a pest control guy already, it was a huge turnoff. And he's like, "I know, I know it's just you opened the door and all of you guys were smiling at me so cheesy, I didn't know what was going on." I was like, "Oh it's 'cause pest control is kind of what got me started in my current industry, and I've got a soft spot for door-to-door salesman." I love buying stuff... I was like, "Dude, I'm going to tell you right now, we need pest control. I'm going to buy it from you. But, I wanted to work you with the sale. I wanted to see what was going on. And we had a really funny conversation. And the whole time what he was doing, and what your told to do, and what we learn to do with door-to-door sales, and you should do this with your own sales too, by the way. In fact, I'm thinking about all the cool ways that I can do this. And it's been on my mind ever since. But what happens is, okay so I bring up an objection, "Oh, I need to talk to my spouse.", or "Oh, is this safe for my kids?". And the first thing you do is you got to agree with them. Because if you come out and you say, no no no, you don't need to talk to your spouse. You know, what does that do, it turns them off. What I'm trying to tell you guys, is think of this in terms of an online sales funnel, okay. Before I came out and said, oh don't worry about it, like your kids are totally safe. But I didn't really give any stats. Or I could read your body language and see that you really weren't quite buying what I was saying. You know what I mean? You've to be able to give a logical reason for why you're right. But also agreeing with them, it's kind of funny. Even if you disagree with them, the first thing you do is say, "Okay, yeah, I totally get that. That makes sense." You know, "Hey Steven you look like an idiot, and you're head is a knockoff egg-shaped version of Adam Sandler.", which is kind of his head, and you can go, "Oh, yeah. No, totally I get it, you know, but really it's shaped more like Kevin Costner." You know whatever it is... But you could totally disagree with them, the first thing we do, though, is you agree with them, and then spinoff and show how you're right, with stories. And that's how he's trying to sell me, he's trying to sell me using stories the whole way through. And every single time he'd bring it back to this core offer. Well cool, if I could just get the technician the schedule anyways then I can get out of your hair. It's just while we're here in the neighborhood, 'cause we're spraying your neighbors. Which is true. But, he's always bringing back to the core offer, every single time, every objection, everything was back to getting this thing on schedule. When can I schedule, when can I schedule, and he's pushing back, back, back, back. And you guys can probably start to see the point I'm trying to make here. There's a really good book called Good to Grade.  And I think it was in this book. And if it's not I'm so sorry the principle is true and I just can't remember the name of the book. But I think it was comparing a business to like a hotdog stand. Gosh, I'm so sorry if this is not the right book. It's sounding wrong as it's coming out of my mouth. But just here's the principle okay. There's a book and it's comparing business to kind of like a hotdog stand. And the point was made, you have a hotdog stand business, meaning, you're not in the business of selling relish. Can you have a hotdog stand business without relish? Yes you can. Can you have it technically without ketchup or mustard or even a bun? Yes you can. Could you have a hotdog stand business without a hotdog. No. Right? And the main point that the book was trying to make is you've got to know what your core offer is, and continually push on it over and over and over again. And what the temptation is for a lot of us, is we go build sales funnels, whether offline or online, is that we will go and we will get too obsessed about the relish. And we will think that we cannot launch a hotdog business until we have the relish, until we have the mustard, until we have the ketchup and buns, and all the options, and all the fixings, and we've got whatever else random stuff you've got, chili sauce, cheese, you got chips, and those are good things to have, but it's not your business. Does that make sense?... And so when you're going through, and I know a lot of you guys who are listening to this podcast right now 'cause I've met a lot of you, you're trying to figure what your core business actually is. You're trying to figure out what do I sell? What is my actual value proposition to the word. And what you'll notice. And I want to give piece of feedback on that. You got to keep it simple... When you first start out, me, Steven Larson, I am very good at building sales funnels. I know click funnels like the back of my hand. I've literally have dreamt the ClickFunnels editor. I've brainstormed headlines in my sleep. But I spent so much time in it. I've built so many sales funnel even before I worked for ClickFunnels. I was flat out obsessed with it. Okay, that is my core thing. When I was speaking at Adcon a few days ago some of the people were like why don't you go out there and you start actually selling, you know get facebook ads going. It's like, "Because I'm on my core offer. I am standing on my peak. I do not want to come off my peak and learn another peak, facebook ads." Does that make sense. And some of you guys you're getting out there and you're saying, "I've got to learn this. I've got to learn this." And that might be true, but if it's taking you away from your core offer, then your screwing yourself. All right? You cannot do that. You cannot have the hotdog business without the hotdog. So, learn what the hotdog of your business is. Does that make sense. Learn what exactly it is that you actually offer. And there's some tips for that. I remember for years I kept thinking for years, "Man, what am I good at?" What am I good at?" Little did I know, or notice at the time, that every single one of the businesses that I was trying and launching had to do with the internet. Little did I know that every single of them had to do with B to B or B to C sales. That's true for every business. But I was hardcore focusing on the sales part itself. And little that I'd know that all the pieces that I was going through, have literally, they've all lynch=pinned to this one core offer, sales funnels, particularly online. Does that make sense? I remember when I sat back and I started thinking about that, I was like "Holy crap, I should probably learn some online stuff." You know this is probably like four years ago. I should probably learn some online stuff, because every business that I've been trying up until now is always been online. Always. Every time, without fail. And I was like, "Okay, cool." And so I stopped doing door-to-door real estate like I was doing, but I stopped doing door-to-door sales in pest control. It's not that it didn't help me, 'cause it helped me like crazy. It's just that I needed to focus on my core offer, right? That's why I went and hired somebody to do some custom coding. I probably could have learned it on my own. I know a little code on my own. But it's not my peak. So for you to figure out your core offer. And figure out what the thing is that your actually going to go out and sell. I want you to start thinking about some questions, this is what taught me, I think my dad might have taught me this. I can't remember... But he was saying, "Look Steven what is it that you think about, when you have nothing to think about." Does that make sense? I think Tony Robbins calls this like N.E.T. time, no extra time, right, like when you're driving in the car. When you have nothing that your supposed to be thinking about. Like, I was in the car when I was thinking through these questions and deeply you guys I was asking myself these questions every single day many times a day. Like, "What am I good at? "What am I good at?"... You know, and you've probably honestly felt that the same. Am I right? You've probably have. And what I started doing just started saying, "Okay, what do I think about when I have nothing that I'm supposed to be thinking about?". And where does my mind randomly play. What's the mental playground that I'm always in?". Sales funnels. Right. It was always online. And I'm like, "Okay cool." And I took a step forward into the online world. And I was like "Okay, what am I still thinking about, it's like okay, it's like online process, e-commerce mixed with info products. Okay cool, and I took a step forward, and I was like, okay now let me niche down again, now what is it that I'm really, now that I've learned like crazy ..." And every single time I took a step forward was like this hardcore learning period, where I'd go out and say, "Okay, I've got to learn more about x, y, and z. I've got to know more about like ... one of the first successful phones I ever built was this MLM funnel. It still makes a grand a week, it's nuts. It's been doing that for a long time which is awesome. Nice little cash flow business sitting on the side there like that. But, anyway, and I went through these huge learning periods, and I stopped learning on purpose, so that I could go execute. Otherwise, there was too much input, and I was not having any output. Does that make sense? So, it was cool because I was listening to this sales guy, this door-to-door guy, and he was saying like, "Hey.", he'd overcome every objection. Overcome. Overcome. And he's always bringing it back to the core offer. I was like, "Dude you're doing it right, man. I know that you're not a noob. You're not new at this stuff. You're not brand spanking new. I was like, you're the manager aren't you? And he goes, yeah. And I was like, come on dude. Anyway, I totally bought from him and there going to come spray our house tomorrow. Or two days from now. There was a massive spider crawling after my three year old today. And she keeps thinking there are spiders all over and keeps screaming when there's nothing on her. And I feel bad. Hope it doesn't, probably develop a little complex or something, but ... Anyways, that's my main point guys. I want you to know that you got to figure out what your core offer is. And realize where the relish in your head is. Where's the ketchup and the mustard and the buns? Where is that extra stuff that is nice to have, but is not but necessary parts. If you can do that, and focus, and learn to say no. That's amazing. I remember, I think it was Seth Godin, yes one of his books called The Dip. I love that book. But in there he talks about how most people who are successful in life what they've done is actually learned how to say no, really, really, really well. They have learned how to say yes to the right things... And they have learned how to say no to like 99% of everything else. And it's hard, it's very hard. I get offered deals like crazy. I mean there's so many places I can take this talent and I'm really excited for and that can be really, really cool. But, I have chosen to plant my feet with ClickFunnels in the time being. To stay here, this high-pressure, high-intensity learning area with ClickFunnels, and it's fun to do projects with Russell, and scratching an itch that I've had for a long time to go making info products which is awesome. And learn with just the brilliance of Russell right next to me. And it's so cool. Just today we had this cool session. I love it when he comes over. You know my desk is in the same room as his literally. And he'll walk over, and he did that today two times, and he was showing me these maps and these different diagrams. I can't tell you what was on there, it's totally a secret, but just stay tuned and keep a close eye on what ClickFunnels is doing. But it's just cool to have that high-pressure hand right next to me the whole time. There's one other point I wanted to make with this. It said that every time you add a single product, even just one more skew to your product line, right, one more info product, one more physical product, one more anything, you add 12x the complexity, in the amount of customer service, in the amount of time when you add the fulfillment in, when you add all, like just to support that product is 12x. And you think about all the time it takes for you to jump from thing, to thing, to thing, to thing. All of the place thinking, no this is the new [inaudible 00:22:26], no this is what's going to make money, no this is what's gonna, and you jump all over the place. That's actually what's keeping you from being successful, 'cause you're adding 12 times the complexity. Like stop. Figure out what you're main business is, and just focus on that. Just get that done. And you guys are going to love it. That's what I did. That's why the MLM one worked. I said no to everything else. I jumped out at, uh, I guess that wasn't my first successful phone. It might have been my second one. It was one of the earlier ones. Very, very early ones... And I focused like crazy, and it took me like six months to build because I was in the middle of college, and I was shooting videos, and I was transcribing, and I was doing all that stuff. Every waking moment I had was about that. And I want you guys to start doing that as well. Now for those of you guys who have a core business and you guys are actually getting out there and it's thriving, I want you to apply the principle that I talked about like two or three episodes ago about "duct tape marketing". What are people doing with the product after. You actually sell it to them, and that'll easily guide you into the next product you need to create. Anyways, I've been going, going, going, but I hope that this has been helpful. I've really a good episode. Bear down on the core offer. Figure out what that really is, right. Russell gets hit up like crazy on tons and tons of these different offers he could go for. Cool opportunities. You know, keep changing the world and stuff like that... But, he's drilled down on this core offer... And because of that, he still gets to make money and change the world at the same time. Right, because he's put the focus in. Anyways guys it's kind of a long episode, and I'm so sorry. It just made me think about that like crazy, like keep hitting the core offer. If you have more than one idea inside of a funnel, and it's not converting well, it's probably 'cause you have more than one idea. Guys, I hope it's okay. And I hope the sound quality is okay. I have a boom mic now with this cool windscreen. And I can't promise it will all be this awesome-sounding, but I did some tests, and I was like, dang this sounds really, really good. So, I hope you guys are doing awesome. And I would like to keep hearing some of the stories that have just been so touching, some of the things you guys have said and pushed out, And four thousand downloads in two days, my gosh, thanks so much. It's really ramping up like crazy. I think it was four thousand downloads total two months ago. Last month was eight thousand, so it doubled. And then it's been four thousand the last two days. It's nuts. So, anyway, I just wanted to keep thank you guys for that, and I had no idea, and it's just very, very touching. All right guys, get out there, figure out the core offer, and I will talk to you later. Bye. Thanks for listening to SalesFunnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnels for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.

Low Ticket (under $97) – most important: solve a simple problem (importing content, pitch on a webinar) — something that is complete on its own, with a logical “next step” upsell – sales letter: Attention, Interest, Desire, Action (Why, What, How-To, What-If) – share a tool (WP Import) with video, PDF, and maybe a quick … Continue reading "011: Single Payment Membership Sites: Develop Your Core Offer with Low Ticket and High Ticket Products"

Create and execute your first sales funnel – it’s so simple! How to create lead magnets, and why you should have a few. Different types of lead magnets you can create. What does “joining the church” mean? Ideas for Introductory Offers and why you need one. What should you put in your “indoc” email? How to upgrade customers to your Core Offer.